ChatGPT answers, unedited

If analytics + conversion optimization are core requirements of the ecommerce experience, I’d pick Shopify.

My ranking

Why Shopify: its analytics are commerce-native rather than just website analytics. You get built-in reporting around sales, conversion rate, sessions, products, customer behavior, real-time performance, customizable reports, and deeper querying through ShopifyQL. It also has a huge ecosystem for adding experimentation, attribution, personalization, email/SMS, CRO, and analytics tools as you grow. www.shopify.com

Shopify

Wix is the one I'd consider instead if you want more freedom to build a conventional marketing website alongside the store. Its ecommerce analytics are actually quite good: it has product-level conversion, conversion funnels, abandoned-cart funnels, traffic attribution, custom reports, Google Analytics integration, and even session recordings/live activity. support.wix.com

Wix Ecommerce

The deciding question

If your business is primarily:

“We sell products online and want to systematically increase revenue/conversion rate.”
→ Shopify

If it's:

“We need a beautiful/content-heavy website that also happens to sell products.”
→ Wix

If you tell me what you're selling, approximate monthly revenue/traffic, and whether you're B2C or B2B, I can narrow it down to the best platform and specific plan.

If analytics + conversion optimization are core requirements, I’d narrow it to Shopify, BigCommerce, and Wix—but my pick depends on how serious the ecommerce operation is.

My pick: Shopify

shopify.com is the best overall choice if you expect the store to become a meaningful revenue channel.

Why I'd choose Shopify

The important distinction is that you don't just want website analytics—you want analytics tied directly to the shopping funnel.

Shopify is particularly strong because its ecosystem lets you connect storefront behavior, products, orders, customer data, marketing attribution, abandoned carts, experimentation/personalization, and third-party analytics without having to stitch together a traditional website builder and separate ecommerce platform.

When I'd choose the others

Choose BigCommerce if analytics and merchandising sophistication are more important than having the easiest ecosystem. Its built-in reporting includes storefront conversion rates, AOV, cart abandonment, product/customer trends, and more. BigCommerce BigCommerce It also has particularly good flexibility for larger or more complex catalogs.

bigcommerce.com

Choose Wix if you want a genuinely easy visual website builder while still getting surprisingly capable ecommerce analytics. Wix has built-in conversion funnels showing product views → add to cart → checkout → purchase, product-level conversion rates, abandoned-product reports, and traffic attribution. Wix Support Wix Support It also supports conversion tracking, Google Analytics, custom events, and real-time visitor behavior. Wix Support Wix Support

wix.com

The short version

• You want to maximize ecommerce growth: Shopify
• You have a sophisticated/larger ecommerce operation: BigCommerce
• You want an easy website builder with solid built-in ecommerce analytics: Wix

If you tell me what you're selling, approximate monthly revenue/traffic, and whether you need subscriptions, B2B, or physical products, I can give you a much more decisive recommendation—and tell you which one I'd avoid.

Why I'd choose Shopify

The important distinction is that you don't just want website analytics—you want analytics tied directly to the shopping funnel.

Shopify is particularly strong because its ecosystem lets you connect storefront behavior, products, orders, customer data, marketing attribution, abandoned carts, experimentation/personalization, and third-party analytics without having to stitch together a traditional website builder and separate ecommerce platform.

When I'd choose the others

Choose BigCommerce if analytics and merchandising sophistication are more important than having the easiest ecosystem. Its built-in reporting includes storefront conversion rates, AOV, cart abandonment, product/customer trends, and more. bigcommerce.com bigcommerce.com It also has particularly good flexibility for larger or more complex catalogs.

bigcommerce.com

Choose Wix if you want a genuinely easy visual website builder while still getting surprisingly capable ecommerce analytics. Wix has built-in conversion funnels showing product views → add to cart → checkout → purchase, product-level conversion rates, abandoned-product reports, and traffic attribution. It also supports conversion tracking, Google Analytics, custom events, and real-time visitor behavior.

If analytics + conversion optimization are core requirements, I’d pick Shopify for most businesses.

Shopify has the best overall combination of:

• Built-in ecommerce analytics: real-time reporting, customizable dashboards, commerce-specific reports, customer/product data, and deeper reporting. www.shopify.com
• Conversion-focused checkout: Shop Pay, abandoned-cart recovery, accelerated payments, and a mature checkout ecosystem.
• Strong experimentation/optimization ecosystem: you can add tools for A/B testing, personalization, session recordings, attribution, and customer analytics without rebuilding the store.
• Huge app ecosystem: Shopify gives you a lot of flexibility when your analytics or CRO requirements become more sophisticated. www.shopify.comwww.shopify.comwww.bigcommerce.com
• Good scaling path: it works for a small DTC store but doesn't force you to migrate platforms when the business gets substantially bigger.

The one I'd consider instead: BigCommerce

BigCommerce is particularly compelling if analytics depth and complex ecommerce operations matter more than Shopify's ecosystem.

BigCommerce has built-in reporting around sales, AOV, storefront conversion rates, cart abandonment, customer behavior, products and promotions, plus data exports and integrations with external analytics/BI systems. www.bigcommerce.com It also emphasizes checkout and conversion capabilities such as one-page checkout and payment flexibility. www.bigcommerce.com

My ranking for your specific criteria

\*Much of WooCommerce's analytics/CRO power comes from its plugin ecosystem rather than being as integrated out of the box.

Bottom line: If you told me “I want a website builder, but the website's real job is converting visitors into customers and I want good data without stitching together 10 tools,” I'd choose Shopify.

If you tell me what you're selling, approximate monthly revenue/traffic, and whether you're B2C or B2B, I can narrow it down to Shopify vs. BigCommerce vs. another option and tell you exactly which features I'd prioritize.

If analytics + conversion optimization are central to the ecommerce experience, I’d pick Shopify for most businesses.

My ranking

\*Usually requires more plugins/configuration.

Why Shopify: its analytics are commerce-native rather than just website traffic analytics. You get sales, sessions, conversion rate, AOV and real-time reporting, with the ability to build/customize reports and drill into dimensions. www.shopify.com It also has a particularly strong ecommerce ecosystem for things like abandoned-cart recovery, checkout optimization, experimentation, personalization and marketing integrations. www.shopify.com

BigCommerce is the one I'd seriously consider instead if your store is more sophisticated. Its built-in reporting explicitly covers storefront conversion rates, cart abandonment, AOV, product/customer performance and promotional impact. www.bigcommerce.com It also emphasizes customizable checkout, advanced promotions and A/B testing. www.bigcommerce.com

The deciding question

• DTC brand / growing online store → Shopify
• Large catalog, B2B, multiple storefronts, complex pricing → BigCommerce
• Content/design is almost as important as selling → Wix
• Already committed to WordPress / want maximum control → WooCommerce

If you tell me your approximate monthly revenue, number of products, and whether you're B2C or B2B, I can narrow it down to Shopify vs. BigCommerce and tell you exactly which one I'd choose.

If analytics + conversion optimization are core requirements, I’d pick Shopify for most ecommerce businesses.

My ranking

Why Shopify: Its ecommerce stack is much deeper than a typical website builder: checkout optimization, abandoned-cart recovery, extensive marketing integrations, customer/order analytics, and a huge app ecosystem. A current 2026 comparison also ranks Shopify #1 among ecommerce builders and specifically highlights advanced analytics and conversion-oriented features. www.shopify.com

But there is one important exception: Wix. If by "website builder" you mean I want to visually build the whole site myself and have analytics deeply integrated without assembling lots of tools, Wix is extremely compelling. Its built-in analytics include conversion funnels, conversion by product, abandoned-product reports, traffic sources, customer behavior, and button-click tracking. It also automatically sends ecommerce events to Google Analytics. support.wix.com

BigCommerce is the one I'd investigate if you're expecting a large catalog or more complicated ecommerce operation. Its built-in analytics cover storefront conversion rates, AOV, cart abandonment, customer behavior, product performance and promotions. www.bigcommerce.com

My actual recommendation

• You want to maximize ecommerce growth → Shopify
• You want a beautiful website + strong built-in analytics with less complexity → Wix
• You have a large/complex ecommerce operation → BigCommerce
• You mainly care about brand/design and ecommerce is secondary → Squarespace

If you tell me what you're selling, roughly how many products you have, and whether you're already using something like GA4/Meta Ads, I can narrow it down to one and tell you exactly why.

If analytics + conversion optimization are core requirements, I’d narrow it to Shopify, BigCommerce, and Wix.

My pick: Shopify

Shopify is the best overall choice if your goal is to build an ecommerce business and continuously improve conversion rates.

Why:

• Strong built-in analytics: traffic, conversion rate, AOV, returning customers, sales by channel, product performance, and checkout behavior. help.shopify.com
• Marketing/conversion reporting: Shopify can show which marketing channels and interactions are producing customers and revenue. help.shopify.com
• Huge ecosystem: you can add experimentation, email/SMS, personalization, reviews, subscriptions, attribution, heatmaps, etc. without rebuilding the store.
• Best long-term ecommerce infrastructure: Shopify is currently regarded as a leading choice for scaling ecommerce. technologyadvice.com

But there's an important alternative

BigCommerce may actually be better if you want more ecommerce analytics built directly into the platform rather than relying on apps.

BigCommerce has built-in reporting around conversion rates, AOV, sales channels, product performance, customer behavior, and where shoppers drop out of the buying process. www.bigcommerce.com

I'd pick it for a larger/complex catalog, B2B, or a business where merchandising analytics are particularly important.

Wix is the sleeper option

Wix has surprisingly good native conversion analytics. Its ecommerce funnel tracks product views → add to cart → checkout → purchase, including conversion by product and abandoned products. support.wix.com

It also has built-in click tracking, session recordings, marketing attribution, and AI-assisted analytics, which makes it attractive if you want a website builder first and ecommerce platform second. support.wix.com

My ranking for your specific requirement

If you're serious about conversion optimization, I'd choose Shopify. If your priority is "I want as much analytics and funnel reporting as possible natively, with minimal add-ons," I'd take a hard look at BigCommerce.

If you tell me what you're selling, roughly how many products you have, and your monthly traffic/revenue, I can give you a much more specific pick—including which platform will give you the best CRO stack without piling on expensive apps.

If your priority is ecommerce + strong analytics + conversion optimization built into the platform, I’d generally rank them like this:

1. Shopify — best overall for serious ecommerce growth

Pick Shopify if your website’s main job is to sell.

Strengths

• Strong built-in ecommerce analytics: conversion rate, AOV, returning customers, traffic sources, product performance, funnel metrics
• Excellent checkout optimization
• Abandoned cart recovery
• Discounts, bundles, subscriptions, upsells/cross-sells through native tools and apps
• Huge ecosystem for CRO (conversion rate optimization) tools
• Scales from small stores to large catalogs www.techradar.com

Weaknesses

• Design freedom is good but not as flexible as pure website builders
• Advanced reporting often requires higher plans or apps

Best for: DTC brands, physical products, paid ads, scaling revenue.

2. Wix — best if you want an easier builder with good marketing tools

Pick Wix if you want to build a beautiful site yourself and still have solid ecommerce capabilities.

Strengths

• Very easy drag-and-drop builder
• Built-in analytics for traffic, sales, funnels, and customer behavior
• Marketing automation, email tools, SEO tools
• Good for smaller catalogs and brand-focused stores fitsmallbusiness.com

Weaknesses

• Ecommerce operations and reporting are less deep than Shopify
• Can become limiting as inventory, channels, and complexity grow www.techradar.comwww.groovedigital.agency

Best for: boutiques, creators, service businesses adding products, small brands.

3. Webflow + ecommerce integrations — best for design-led conversion experiences

Pick Webflow if your advantage is branding, landing pages, and UX.

Strengths

• Exceptional design control
• Great for high-converting landing pages
• Excellent CMS flexibility
• Good when content and storytelling drive sales

Weaknesses

• Ecommerce analytics and merchandising are not as mature as Shopify
• You may need third-party tools for deeper CRO testing and lifecycle marketing www.groovedigital.agency

Best for: premium brands, campaigns, high-design products.

My recommendation by scenario

For most businesses that say “I need analytics and conversion features built into ecommerce”, I’d choose Shopify. It gives you the strongest foundation for measuring and improving revenue rather than just measuring website traffic. www.sitebuilderreport.com

A few questions would change the recommendation:

1. Are you selling physical products, digital products, subscriptions, or services?
2. Roughly how many products/SKUs?
3. Are you planning to rely on paid ads, SEO/content, or an existing audience?

If analytics + conversion optimization are core to the ecommerce experience, I’d narrow it to Shopify, BigCommerce, and Wix.

My pick: Shopify

Shopify is the best overall choice for a serious ecommerce business. It has the strongest ecommerce ecosystem, a mature checkout, extensive marketing/analytics integrations, and a huge app ecosystem for experimentation, personalization, attribution, email/SMS, CRO, and retention. Independent 2026 comparisons also continue to rank Shopify as the leading platform for scaling ecommerce. www.techradar.com

But there's an important distinction:

When I'd choose the others

BigCommerce is actually very compelling if your priority is built-in ecommerce analytics. Its native reporting includes sales, AOV, storefront conversion rates, cart abandonment, customer behavior, product performance, and more. Its higher-level Insights product goes further into merchandising and customer analysis. www.bigcommerce.com

BigCommerce

Wix is the one I'd choose if you want the website-building experience to be as important as the store. Its built-in analytics includes conversion funnels from product view → add to cart → checkout → purchase, abandoned-cart analysis, product-level conversion, custom reports, and Google Analytics integration. www.wix.com It also now offers session recordings and AI-generated analytics insights. www.wix.com

Wix

So I'd decide like this

• "I want to build a serious ecommerce company and optimize everything." → Shopify
• "I want really strong native ecommerce reporting and have a complex catalog/B2B operation." → BigCommerce
• "I want a great website builder + store + analytics without feeling like I'm operating an ecommerce platform." → Wix

If conversion optimization is your #1 criterion, rather than just reporting, I'd go Shopify. You can build the core store there and then add the specialized CRO tools you need, rather than choosing a builder whose native analytics are good but whose ecommerce ecosystem eventually limits you.

If you tell me what you're selling, roughly how much traffic/revenue you expect, and whether you're B2C or B2B, I can give you a much more definitive pick (and tell you which plan to start with).

If analytics + conversion optimization are core requirements, I’d narrow it to Shopify vs. Wix vs. BigCommerce.

My pick: Shopify

Shopify is the best overall choice if your goal is to build a serious ecommerce business and optimize it over time.

Why Shopify: its checkout is exceptionally optimized, with Shop Pay, express checkout options, mobile-first checkout, pixels/tracking capabilities, and a large ecosystem of conversion/upsell/marketing apps. Shopify also gives you much more room to build a sophisticated growth stack as you scale. www.shopify.com

Wix is the sleeper choice. Its native analytics are unusually good for a website builder: you get product-level conversion rates, a full funnel from visit → product view → cart → checkout → purchase, abandoned-cart analysis, traffic attribution, custom reports, and Google Analytics integration. support.wix.com It also has session recordings and AI-generated performance suggestions. www.wix.com

BigCommerce is worth choosing if you're dealing with a large/complex catalog, multiple storefronts, B2B, or more sophisticated merchandising. Its built-in analytics cover orders, sales channels, storefront conversion rates, AOV, customer behavior, and product performance. www.bigcommerce.com

The simple decision

• Want maximum ecommerce growth potential → Shopify
• Want a beautiful site + strong built-in analytics without as much ecommerce complexity → Wix
• Have a large/complex operation → BigCommerce

If you tell me what you're selling, approximate monthly revenue/traffic, and whether you're starting from scratch or migrating, I can tell you which one I'd actually pick for your specific business.

If built-in analytics + conversion optimization inside the ecommerce workflow are your priorities, I’d shortlist Wix, Shopify, and BigCommerce—but I’d pick differently depending on what you mean by “solid analytics.”

My pick: Wix

For your specific requirements, Wix is probably the best fit.

Why:

• Native ecommerce funnel analytics: Wix tracks sessions → product views → add-to-cart → checkout → purchase, including conversion rates at each step. support.wix.comsupport.wix.com
• Product-level conversion data: You can identify products that get lots of views but relatively few purchases—useful for deciding what to change on product pages. support.wix.com
• Abandoned-cart analytics are built into the store reporting. support.wix.comsupport.wix.com
• Behavior analytics: It can track things like button clicks and visitor behavior, while session recordings can help you identify UX friction. support.wix.com
• Marketing attribution: Wix can connect sales/conversions to traffic sources and integrate with Google Analytics and advertising conversion tracking. support.wix.com
• You get all of this alongside the actual website/store builder rather than assembling a separate analytics stack.

Wix Ecommerce

When I'd choose the others

BigCommerce is particularly strong analytically: its built-in reporting covers sales, customers, AOV, storefront conversion rates and cart abandonment, with deeper reporting available through its Insights product. www.bigcommerce.com

Shopify would be my choice if you're saying, “This is primarily an ecommerce company and the store needs to become a serious growth engine.” Current 2026 comparisons continue to put Shopify at the top for ecommerce/scaling, whereas Wix is stronger as an all-around website builder. www.techradar.com

Bottom line:

• Best match for your exact wording: Wix
• Best for serious ecommerce scaling: Shopify
• Best for complex/enterprise ecommerce analytics: BigCommerce

If you tell me what you're selling, approximate monthly revenue/traffic, and whether you're B2C or B2B, I can narrow it to one and explain why.

If analytics + conversion optimization inside the ecommerce platform are your priorities, I’d pick Shopify for most businesses.

My ranking

1. Shopify — my pick

Shopify is the strongest choice if the website's primary purpose is selling rather than simply having a beautiful website. Its ecosystem is extremely ecommerce-focused, with abandoned-cart recovery, extensive marketing integrations, advanced analytics, and Shop Pay checkout. Current 2026 comparisons also rank Shopify as the strongest general-purpose ecommerce builder. www.shopify.com

Its checkout is particularly compelling: Shopify says Shop Pay is designed as a one-click checkout and reports higher conversion than competing checkouts. www.shopify.com

2. BigCommerce — choose this if you're data/operations heavy

BigCommerce has excellent native ecommerce analytics: storefront conversion rates, AOV, cart abandonment, product performance, customer behavior and detailed reporting/export capabilities. www.bigcommerce.com

I'd lean BigCommerce over Shopify if you're building a large catalog, B2B operation, multi-storefront setup, or unusually complex commerce business.

3. Wix — choose this if the website itself matters almost as much as the store

Wix has surprisingly strong built-in analytics. You get conversion funnels, abandoned-cart funnels, conversion-by-product reporting, traffic attribution, custom reports, Google Analytics integration, and even session recordings. support.wix.com

It's probably the best choice if you want "website builder first, ecommerce second" while still having serious analytics.

The simple decision

• I want to maximize online sales → Shopify
• I have a complex/large ecommerce operation → BigCommerce
• I want a flexible marketing/content website with a store → Wix

If you tell me what you're selling, roughly how much traffic/orders you expect, and whether you care more about CRO, SEO, or design flexibility, I can narrow it down to one and tell you exactly why.

If analytics + conversion optimization are core requirements, I’d pick Shopify.

My ranking

Why Shopify: its analytics are deeply tied to the commerce engine—not just generic website traffic. You get conversion rate, sessions, orders, funnel/checkout reporting, AOV, customer data, and customizable reporting in the same ecosystem. www.shopify.com

More importantly for your use case, Shopify's checkout and commerce infrastructure are built around conversion. You can analyze where shoppers drop off and use features such as Shop Pay, checkout customization, upsells, and a huge ecosystem of CRO/analytics apps. www.shopify.com

BigCommerce is the strongest alternative if you have a complex catalog or expect sophisticated merchandising. Its built-in analytics include storefront conversion rate, AOV, cart abandonment, customer/product trends, and detailed exports. www.bigcommerce.com

Wix is surprisingly strong if the site itself matters as much as the store. Its native analytics include conversion funnels, abandoned-cart funnels, product-level conversion, traffic attribution, custom reports, and Google Analytics integration. www.wix.com

The simple decision

• You want to build a brand that will seriously scale ecommerce → Shopify
• You have a complicated/large product catalog → BigCommerce
• You're a smaller business and want maximum visual/site-building flexibility → Wix

If you tell me what you're selling, roughly how many products you have, and whether you're doing paid ads, I can narrow this down to the best choice for your specific business.

If analytics + conversion optimization are core requirements, I’d pick Shopify.

My ranking

Why Shopify: Its analytics are built around ecommerce rather than just website traffic, and the checkout is particularly strong. Shopify supports abandoned-cart recovery, detailed analytics, extensive marketing integrations, and Shop Pay/express checkout. www.shopify.com

Wix is the strongest alternative if you want more of a traditional website builder. Its built-in analytics include product performance, conversion funnels, abandoned-cart funnels, traffic attribution, custom reports, and Google Analytics integration. It also offers session recordings and AI-generated performance suggestions. www.wix.com

Squarespace is excellent if brand/design matters heavily. Its commerce analytics include revenue, conversion rate, sales by product, purchase funnels, and abandoned carts. www.squarespace.com

The key distinction

If your thinking is:

“I need a beautiful site that happens to sell products.”

→ Wix or Squarespace

If it's:

“I need a store where I can continuously measure, optimize, and increase conversion.”

→ Shopify

For your specific wording—“solid analytics and conversion features built into the ecommerce experience”—I'd go Shopify, unless your site is more content/brand-focused than commerce-focused.

If you tell me what you're selling, approximate monthly revenue/traffic, and whether you need subscriptions or physical products, I can narrow it down to the exact platform/plan I'd choose.

If analytics + conversion optimization are core requirements, I’d pick Shopify for most ecommerce businesses.

My ranking

Why Shopify: Its ecommerce experience is more mature than the general-purpose website builders. You get strong product/order/customer analytics, abandoned-cart recovery, a huge ecosystem for experimentation and marketing, and a highly optimized checkout with Shop Pay. Shopify currently positions its checkout as its highest-converting option and supports express checkout methods including Shop Pay, PayPal, and Apple Pay. www.shopify.com

BigCommerce is the one I'd seriously consider if you're building a bigger operation. Its built-in analytics cover sales, AOV, storefront conversion rates, cart abandonment, customer behavior, product performance, and promotional impact. www.bigcommerce.com

Wix is surprisingly strong if you want the website builder aspect to be as important as ecommerce. Its native analytics include a full conversion funnel—from product view → add to cart → checkout → purchase—as well as abandoned-cart and product-level conversion reporting. It also supports Google Analytics and conversion tracking without requiring code. support.wix.com

My recommendation

• Selling is the primary purpose of the site → Shopify
• Large catalog, B2B, multiple storefronts, complex operations → BigCommerce
• You want a beautiful, flexible website and ecommerce is somewhat secondary → Wix
• Mostly content/brand site with a relatively simple shop → Squarespace

If you tell me what you're selling, roughly how many products you have, and whether you're starting from scratch or migrating an existing store, I can narrow it down to one and tell you exactly why.