ChatGPT answers, unedited

If you’re a creator who sells physical merch, I’d look at platforms that can connect to Shopify/WooCommerce and trigger emails from customer/order activity—not just newsletter tools.

Strong free options

• Brevo — probably the most flexible free option. Its free plan includes 300 emails/day, marketing automation for up to 2,000 contacts, and transactional email. It also supports ecommerce integrations such as Shopify and WooCommerce. Brevo Help Brevo
• MailerLite — good if you want a creator-friendly newsletter plus ecommerce integrations. It supports Shopify, WooCommerce, Wix, and Squarespace, and can sync ecommerce/customer data for automations. However, its free plan was changed in June 2026 to 250 active subscribers and 2,500 emails/month, with 3 automations. MailerLite MailerLite
• Klaviyo — particularly focused on ecommerce behavior: orders, browsing, abandoned carts, post-purchase flows, etc. Its free tier is much smaller, so it's more useful if your merch store is still relatively small. Toolradar
• Kit — excellent for the creator/newsletter side and allows up to 10,000 subscribers free, but its free automation capabilities are less suited to sophisticated physical-product order follow-ups. Zapier

For your specific use case

If you want something like:

Customer buys merch → automatically wait 7 days → “How’s your merch?” → wait 14 days → “Here’s another design you might like”

I'd focus on Brevo, MailerLite, or Klaviyo, depending on which store you're using.

If you tell me whether your merch store is Shopify, WooCommerce, Etsy, Fourthwall, Spring, etc., I can narrow it down to the free option that actually supports the order-triggered follow-ups you want.

If you’re a creator selling merch, MailerLite is probably the strongest free starting point right now.

• MailerLite — best fit for creator + merch. Its free plan includes up to 250 subscribers, 2,500 emails/month, and automations. MailerLite MailerLite
• It has native integrations with Shopify, WooCommerce, Wix, Squarespace, BigCommerce, and PrestaShop. MailerLite MailerLite
• You can trigger follow-ups based on a purchase, a specific product, product category, purchase frequency, abandoned cart, or abandoned checkout. MailerLite MailerLite
• For example, you could automatically send: “Thanks for grabbing the hoodie!” → 7 days later “Here’s how to style it” → 30 days later “New merch drop.”

One important distinction: these are marketing follow-ups, not necessarily the transactional receipt/order-confirmation emails your store needs. MailerLite points those transactional messages toward its separate MailerSend product. MailerLite

Other free options

Brevo is another good choice, particularly if you want stronger transactional-email capabilities. It integrates with Shopify and WooCommerce and can trigger automations from completed purchases. help.brevo.com help.brevo.com

For your use case, I'd start with MailerLite if your goal is building a creator audience + turning merch buyers into repeat customers.

mailerlite.com

If you tell me which store you use (Shopify, Fourthwall, WooCommerce, Etsy, etc.) and roughly how many subscribers you have, I can narrow it down to the best free setup for you.

If order follow-ups are the priority, I’d pick Omnisend.

• Omnisend — Best fit for a creator + merch store. Its free plan includes ecommerce automation, and you can connect Shopify, WooCommerce, BigCommerce, Wix, and others. You can trigger follow-ups after a paid order, such as a thank-you email, review request, or discount for the next purchase. The catch: free is limited to 250 contacts and 500 emails/month. Omnisend Help Center Omnisend Help Center Omnisend Help Center

omnisend.com

• Brevo — Better if you expect a larger audience but don't send constantly. Its free plan is based primarily on sending volume rather than a tiny contact cap, and it supports ecommerce integrations and automation. Omnisend
• MailerLite — Good creator-friendly option if newsletters/content are as important as merch. It integrates with Shopify and WooCommerce, but its ecommerce automation isn't as purpose-built as Omnisend's. Omnisend

My pick for you

Start with Omnisend if you want flows like:

Order placed → Thank you → 5 days later: review request → 14 days later: "here's 15% off your next merch order"

That specific post-purchase workflow is available on all Omnisend plans, including Free. Omnisend Help Center

If you tell me whether you're using Shopify, WooCommerce, Etsy, Fourthwall, or another merch platform, I can tell you which free option fits best.

If you’re a creator + merch seller, I’d pick MailerLite as the best free starting point—especially if your store is on Shopify or WooCommerce.

🥇 Best overall: MailerLite

mailerlite.com

Its current free plan gives you up to 250 subscribers and 2,500 emails/month, and importantly, e-commerce integrations and automations are available on the free plan. MailerLite MailerLite

For merch, you can create flows such as:

• Purchase → “Thanks for supporting me!”
• A few days later → shipping/useful product info
• 2 weeks later → ask for a photo/review
• 30–60 days later → recommend another product
• Repeat customer → VIP/early-access email
• Abandoned checkout → reminder to finish the purchase

MailerLite supports Shopify triggers such as purchases of any product, specific products, categories, and purchase frequency. MailerLite MailerLite WooCommerce can similarly trigger automations from purchases and abandoned carts/checkouts. MailerLite MailerLite

Other good free options

Brevo is particularly interesting if you have lots of contacts but don't email them frequently, since its free plan allows up to 100,000 stored contacts while limiting sending to 300 emails/day. Brevo Help

One important distinction: order confirmations, receipts, shipping notifications, etc. are transactional emails, while the follow-up campaigns above are marketing emails. You generally want your store/payment platform to handle the former and MailerLite/Brevo/etc. to handle the latter. MailerLite itself points transactional email toward its separate MailerSend product. MailerLite

My pick for you: MailerLite if you're starting out. It gives you the creator-friendly newsletter side and enough e-commerce automation to build a proper post-purchase funnel without immediately paying.

If you tell me which store you use (Shopify, WooCommerce, Fourthwall, Etsy, Stan, etc.), I can tell you which free platform integrates with it best and what automations I'd set up first.

Yes — Brevo is probably the best free fit for a creator selling merch.

My pick: Brevo

• Free forever: $0/month, with up to 300 email sends/day and up to 2,000 contacts entering automations. Brevo Help Brevo Help
• E-commerce integrations: supports Shopify, WooCommerce, PrestaShop, and others. Brevo Help Brevo Help
• Order-based follow-ups: you can sync orders/customers and trigger automated emails after purchases. For WooCommerce, for example, Brevo explicitly supports post-purchase follow-ups, abandoned-cart reminders, and purchase-based segmentation. Brevo Help
• You can also connect other platforms through Zapier or Make if your merch store isn't directly supported. Brevo Help Brevo Help

A simple creator merch sequence could be:

Purchase → Thank you → Shipping/delivery → “How are you liking it?” → Review/UGC request → Next-drop announcement

Runner-up: Mailchimp

mailchimp.com also has a free plan and strong e-commerce integrations, including Shopify. It supports things like order notifications, product recommendations, and abandoned-cart emails. Mailchimp Mailchimp Mailchimp

I'd choose Brevo if: you're primarily a creator, want straightforward post-purchase automations, and want to stay free as long as possible.

I'd choose Mailchimp if: you care more about its broader marketing ecosystem and polished e-commerce campaign features.

If you tell me which store you use (Shopify, Etsy, Fourthwall, WooCommerce, Spring, etc.), I can tell you exactly which free option will work best with it.

For a creator selling merch, you’ll want more than a newsletter tool — you need ecommerce triggers like purchase follow-ups, abandoned carts, customer tagging, and product-based emails. These are the strongest free (or free-to-start) options: Shopify Zapier

My picks by situation:

• You sell merch through Shopify and want “buy → thank you → review request → next drop” flows: start with MailerLite or Omnisend. MailerLite Zapier
• You’re a YouTuber/musician/artist building a fan list and merch is secondary: use Kit. Zapier
• You want the most automation without paying early: look at Sender or Brevo. Tajo Sender

For a merch creator, I’d set up these automations first:

1. New buyer thank-you email (immediately after purchase)
2. Shipping/check-in email (a few days after delivery)
3. Review/photo request (1–2 weeks later)
4. VIP customer tag (repeat buyers)
5. New drop announcement (segmented by past purchases)

If you tell me what store you use (Shopify, Etsy, Fourthwall, WooCommerce, Printful, etc.) and roughly how many subscribers you have, I can narrow it to the best fit.

If you’re a creator + merch seller, I’d prioritize an email platform that can pull purchase/order data from your store so you can automatically send things like:

• Order confirmation / post-purchase follow-ups
• “Thanks for your order” sequences
• Review requests
• Cross-sells and merch recommendations
• Abandoned-cart emails
• Re-engagement campaigns

My picks

1. MailerLite — best overall for a small creator business

It integrates with Shopify, WooCommerce, BigCommerce, and PrestaShop and supports ecommerce automations such as post-sale and abandoned-cart campaigns. MailerLite

The catch: MailerLite changed its free plan in June 2026 to 250 active subscribers and 2,500 emails/month, with up to 3 automations. MailerLite

mailerlite.com

2. Klaviyo — best if ecommerce automation is the priority

Klaviyo is much more ecommerce-focused. Its free tier supports up to 250 contacts, and it has sophisticated purchase-based segmentation and automations. Shopify

This is the one I'd choose if your merch sales are becoming a significant part of your business and you want things like “bought a hoodie → recommend the matching hat 30 days later.”

klaviyo.com

3. Brevo — best if you have lots of subscribers but don't email constantly

Brevo's free plan is attractive because it isn't primarily constrained by subscriber count; the free tier is limited by daily email volume. It also supports ecommerce/transactional automation. Shopify

brevo.com

What I'd choose for you

If you're primarily a creator who happens to sell merch, start with MailerLite.

If you're building a serious merch business around your audience, start with Klaviyo.

If you tell me which store you use (Shopify, WooCommerce, Fourthwall, Gumroad, Spring, etc.) and roughly how many subscribers you have, I can narrow it down to the best free option for your exact setup.

If you’re a creator + merch seller, I’d narrow it to these:

• klaviyo.com — best for ecommerce. Its free tier is particularly useful if you want automated post-purchase, abandoned-cart, welcome, and win-back emails based on what someone actually bought. It integrates deeply with Shopify and other ecommerce platforms. Choose My Stack Toolradar
• omnisend.com — best free ecommerce-focused alternative. It is built around stores and includes ecommerce automation on its free offering, including abandoned-cart functionality. InboxArmy MailCompare.eu
• brevo.com — best if you want lots of contacts cheaply. Its free plan is generous on contacts and daily sending, though its ecommerce automation is less compelling than Klaviyo/Omnisend. Toolradar
• mailchimp.com — easiest general-purpose option. It has Shopify integration and a free tier, but its free ecommerce automation is more limited. StackFYI

What I'd pick for you

Klaviyo if your merch store is on Shopify and you want email to actually drive repeat sales.

For example, you could automatically send:

Order placed → thank-you email → 5 days later → “How are you liking it?” → 2 weeks later → related merch recommendation → 45 days later → new-drop announcement.

That's much more valuable for a creator than simply sending a weekly newsletter, because the emails can react to each customer's purchase history.

If you tell me which store you use (Shopify, WooCommerce, Etsy, Fourthwall, Spring, etc.) and roughly how many subscribers you have, I can tell you which free option gives you the most useful automation without hitting a paywall.

For a creator who sells merch and wants automated post-purchase emails, I’d start with MailerLite.

• MailerLite — best overall fit: Its free plan currently allows 250 subscribers and 2,500 emails/month, with 3 automations. More importantly, it has native integrations with Shopify, WooCommerce, BigCommerce, Wix, and PrestaShop, and its ecommerce triggers can fire when someone buys a product. MailerLite MailerLite MailerLite
• Brevo — best if your audience/list is larger: The free plan stores up to 100,000 contacts, but you're limited to 300 email sends/day. It also includes marketing automation, making it interesting if you have lots of subscribers but don't email them constantly. Brevo Help
• Shopify Messaging — best if you're exclusively on Shopify: It's built directly into Shopify and currently offers 10,000 free emails/month, so there's essentially no integration hassle. Shopify
• Kit — best if creator tools matter more than ecommerce automation: It's creator-focused, but I'd favor MailerLite if order-triggered follow-ups are a major requirement.

What I'd use for a merch creator

Shopify/WooCommerce → MailerLite → automated sequences

For example:

1. Customer buys your hoodie
2. Immediately: “Thanks for supporting the brand”
3. 7 days later: care/use tips + ask them to share a photo
4. 21 days later: related merch recommendation
5. 45–60 days later: new drop/limited edition announcement

MailerLite specifically supports purchase-based automations, including targeting people who bought a particular product. MailerLite

One caveat: the 250-subscriber free limit is pretty restrictive for a creator with a growing audience. If you're already expecting to have thousands of subscribers, Brevo may be the better free starting point.

If you tell me which store you use (Shopify, Etsy, WooCommerce, Fourthwall, etc.) and roughly how many subscribers you have, I can tell you which free option is the best fit.

For a creator who sells merch, I’d put MailerLite at the top of your free options right now.

🥇 My pick: MailerLite

Its free plan includes 2,500 monthly emails, 3 visual automations, and ecommerce integrations. MailerLite MailerLite

More importantly for merch, you can trigger automations from ecommerce events such as:

• Someone buys Product A → send a thank-you/follow-up sequence
• Someone abandons their cart → reminder email
• Someone buys → send a follow-up asking for a review
• Someone purchases repeatedly → move them into a VIP/customer segment

MailerLite specifically supports purchase, product-specific purchase, purchase-frequency, abandoned-cart, and abandoned-checkout triggers. MailerLite

The catch: the free plan is currently limited to 250 active subscribers, so that's the number I'd watch as your creator audience grows. MailerLite

Brevo is interesting if you already have a larger email list: its free plan allows up to 100,000 contacts, but you're limited to 300 email sends per day. Brevo Help Brevo Help

If you tell me what you use to sell merch (Shopify, Fourthwall, WooCommerce, Spring, Stan, etc.), I can tell you which free platform will give you the best actual order-follow-up automation for your setup.

If you’re a creator + merch seller, I’d prioritize a platform that can see what customers actually bought—not just send newsletters.

My top free picks

• omnisend.com — best for merch/ecommerce. It’s built specifically for ecommerce and has native integrations with Shopify, WooCommerce, BigCommerce, and Wix. Its free tier includes ecommerce automation, so you can build post-purchase, abandoned-cart, welcome, and other order-follow-up flows. The catch is the free tier is quite small—roughly 250 contacts/500 emails per month according to current comparisons. Omnisend Zapier
• mailerlite.com — best if your creator newsletter is the priority. It connects to Shopify, WooCommerce, BigCommerce and PrestaShop and supports post-sale and abandoned-cart automations. As of June 2026, its free plan is 250 subscribers and 2,500 emails/month, with up to 3 automations. MailerLite MailerLite
• brevo.com — good if you have a bigger customer database. Its free plan is attractive because contacts aren't capped the same way, although sending is limited to 300 emails/day. It's more of a general marketing/CRM platform, so I'd choose it over Omnisend if you care more about maintaining a large audience than sophisticated ecommerce flows. Toolradar

What I'd choose for you

Omnisend if the main goal is:

Someone buys a hoodie → automatically email them → ask for a review → recommend another product → win them back later.

MailerLite if you're primarily a creator with a newsletter and merch is an important secondary revenue stream.

If you tell me which store you use (Shopify, Etsy, WooCommerce, Fourthwall, Spring, etc.) and roughly how many email subscribers you have, I can narrow it down to the best free option for your setup.

If your main goal is “customer buys merch → automatically send follow-up emails”, I’d look at these first:

• omnisend.com — best for ecommerce. Its free plan includes automations and store integrations, and its dedicated Order Follow-up automation can send thank-yous, review requests, or offers after a purchase. The catch: free is limited to 500 emails/month and 250 contacts. Omnisend Help Center Omnisend Help Center Omnisend Help Center
• mailerlite.com — best if you're also building a creator newsletter. It integrates with Shopify and WooCommerce and can trigger automations from purchases, specific products, categories, and purchase frequency. MailerLite MailerLite
• brevo.com — good if you want transactional + marketing email. Its ecommerce integrations sync orders/customers and support post-purchase and abandoned-cart automations. Brevo Help Brevo Help

What I'd pick for a creator

MailerLite if your business is roughly 70% creator/newsletter + 30% merch.

Omnisend if it's 50%+ merch/ecommerce and you want sophisticated post-purchase flows.

For example, you could build:

Purchase → Thank you → 7 days → “How are you liking it?” → 14 days → review request → 30–45 days → new merch/drop

One important distinction: marketing follow-ups generally require the customer to have opted into marketing emails; don't treat them as a substitute for transactional order/shipping emails. MailerLite explicitly requires marketing consent for its ecommerce automations. MailerLite

If you tell me which store you use (Shopify, WooCommerce, Etsy, Fourthwall, Gumroad, etc.) and roughly how many subscribers you have, I can tell you which free option is the best fit.

If you’re a creator + merch seller, I’d look at MailerLite first.

🥇 Best overall: mailerlite.com

Its free plan currently includes 2,500 monthly emails, 3 visual automations, and e-commerce integrations. More importantly, you can trigger automations from purchases and customer behavior. MailerLite MailerLite

It supports native integrations with Shopify, WooCommerce, Wix, Squarespace, BigCommerce, PrestaShop, and others. MailerLite MailerLite

For merch, you could build something like:

• Customer orders → thank-you email
• 7 days later → “How are you liking your merch?”
• 21 days later → cross-sell another product
• Specific product purchased → product-specific follow-up
• Abandoned checkout → reminder email

🥈 Brevo

brevo.com is another strong free option, particularly if you expect a large customer list. Its free plan allows up to 100,000 contacts and includes transactional email, although you're limited to 300 emails/day. Brevo Help

It integrates with Shopify and WooCommerce and can trigger post-purchase and abandoned-cart workflows. Brevo Help Brevo Help

🥉 Kit

kit.com is excellent if your creator business is the priority—newsletter, audience growth, digital products, etc. Its free plan supports up to 10,000 subscribers and unlimited broadcasts. However, automated sequences/visual automations aren't included on the free plan, which makes it less attractive specifically for merch order follow-ups. Kit Help

My pick for you: MailerLite. It has the best combination of creator-friendly email + actual e-commerce triggers on the free tier.

If you tell me which store you use (Shopify, Etsy, Fourthwall, Printful, WooCommerce, etc.), I can tell you exactly which free platform will work best with it.

For a creator selling merch, you’ll want a free email marketing platform that can do more than newsletters: it should connect to your store, detect purchases, and trigger follow-ups like “thanks for your order,” “how are you liking it?”, “new drop alert,” and “come back for another purchase.” Shopify

Here are the strongest free options:

My recommendation by creator type:

• You sell merch through Shopify: start with Klaviyo or Omnisend. They understand store events (orders, carts, products) instead of treating buyers like generic subscribers. Sequenzy Zapier
• You’re small and want something easy: MailerLite is probably the smoothest starting point. MailerLite
• Your main business is your audience (YouTube, TikTok, newsletter) and merch is secondary: Kit is worth considering. Zapier

For merch, I’d set up these automations first:

1. New customer thank-you → immediately after purchase
2. Shipping/delivery check-in → a few days after delivery
3. Review/photo request → 1–2 weeks later
4. VIP buyer segment → early access to drops
5. Win-back email → 60–90 days after last purchase

If you tell me what store you use (Shopify, Etsy, Fourthwall, Printful, WooCommerce, etc.) and roughly how many subscribers you have, I can narrow it to the best free choice.

For a creator selling merch, you’ll want more than a newsletter tool — you want automated ecommerce flows like:

• “Thanks for your order” follow-ups
• Product review requests
• Cross-sells (“you bought the hoodie, here’s the matching tee”)
• Abandoned cart reminders
• Restock announcements
• VIP/customer loyalty emails

Here are the best free options:

My picks by situation

• You use Shopify for merch: Start with Klaviyo. It’s the strongest fit because it can trigger emails from customer actions (purchase history, browsing, carts, etc.). StackFYI Klaviyo Help Center
• You’re small and mostly need “new drop” emails + occasional sales: Mailchimp or Kit may be enough. Shopify
• You have a big audience but not many buyers yet: Brevo can be cheaper because it’s less punishing when your contact list grows. Sender
• You sell through Etsy, Printful, Shopify, WooCommerce, etc.: check whether your store platform has a native integration before choosing.

For a creator selling merch, I’d usually start with:

1. Klaviyo if you want to grow a real merch business.
2. Kit + a store integration if your main asset is your audience/community.
3. Mailchimp if you just need basic campaigns.

What store are you using for merch — Shopify, Etsy, Printful, Fourthwall, WooCommerce, or something else? That changes the best choice.

For a creator selling merch, you’ll want more than a newsletter tool — you want order-triggered automations like:

• “Thanks for your purchase” emails
• shipping/order follow-ups
• review requests
• abandoned cart reminders
• “new drop” announcements to past buyers
• VIP customer segments

The best free options are:

My picks for a creator selling merch:

1. Shopify store + want to grow into a real brand → Klaviyo

• Best for “someone bought a hoodie, now automatically send them a thank-you, review request, and future drop alerts.”
• Strongest customer segmentation (e.g., “bought vinyl but not apparel,” “spent over $100”). Klaviyo Help Center
• Small merch operation + want easy setup → Omnisend

• Good balance of ecommerce automation without needing to build everything yourself. InboxArmy
• Mostly selling drops through Shopify/Etsy and building a fan list → Mailchimp or MailerLite

• Easier learning curve, but less powerful for purchase-based marketing. Shopify

If you tell me what you use for merch (Shopify, Etsy, Fourthwall, WooCommerce, Printful, etc.) and roughly how many customers/subscribers you have, I can narrow it down.

Yes — if order follow-ups are the priority, I’d look at these three:

• Omnisend — best fit for a creator + merch store. Its Free plan supports order follow-up automations, including thank-you emails, review requests, and post-purchase offers. It also connects directly to Shopify, WooCommerce, BigCommerce, and others, syncing orders and customer data. Omnisend Help Center Omnisend Help Center
• Brevo — best if you want a broader free marketing platform. Its ecommerce integrations can sync customers, products, and orders and trigger abandoned-cart and post-purchase workflows. It supports Shopify and WooCommerce plus Zapier/Make connections. Brevo Help Brevo Help
• Mailchimp — best-known/easy starting point. It has a free plan and ecommerce integrations including Shopify and WooCommerce, with purchase data, segmentation, product recommendations, and post-purchase campaigns. However, some more advanced automation features are plan-dependent. Mailchimp Mailchimp

My pick: Omnisend

For a creator selling merch, I'd start with Omnisend if your goal is something like:

Purchase → thank-you email → shipping/usage content → review request → "here's another merch item you might like"

It has pre-built ecommerce workflows for welcome, abandoned cart, post-purchase, and more, so you don't have to build everything from scratch. Omnisend Help Center

omnisend.com

If you tell me which store you use (Shopify, Etsy, WooCommerce, Fourthwall, Squarespace, etc.), I can tell you which free option is actually the best for your setup.

If you’re a creator selling merch, I’d put Omnisend at the top of your free options—especially if you use Shopify or WooCommerce.

Best free options

• omnisend.com — best for ecommerce follow-ups. Its free plan includes up to 500 emails/month and 250 contacts, and it supports ecommerce automations such as abandoned cart, order/shipping confirmations, post-purchase and re-engagement workflows. It natively integrates with Shopify, WooCommerce, Wix, BigCommerce, and several others. Omnisend Help Center Omnisend Help Center Omnisend
• mailerlite.com — best if you want a creator/newsletter-first platform. Its WooCommerce integration can sync customers and order data and trigger automations based on purchases, specific products, categories, and abandoned carts. MailerLite MailerLite
• brevo.com — worth considering if transactional emails matter. Its WooCommerce integration can handle store data and transactional order emails through Brevo's SMTP system. Brevo Help

What I'd choose for you

If your goal is something like:

Customer buys merch → thank-you email → shipping/order follow-up → "how are you liking it?" → recommend another product

I'd start with Omnisend. It is much more ecommerce-oriented than a traditional creator newsletter tool, and you can start free. Omnisend

If you tell me which store you use (Shopify, WooCommerce, Etsy, Fourthwall, Printful, etc.) and roughly how many subscribers you have, I can tell you which free option is the best fit and what automations you can actually run without paying.

If your priority is free + ecommerce integrations + automated post-purchase follow-ups, I’d pick MailerLite.

Best fit: MailerLite

• Free plan: up to 250 active subscribers and 2,500 emails/month; it includes 3 automations. MailerLite MailerLite
• Ecommerce integrations: native integrations for Shopify, WooCommerce, BigCommerce, Wix, Squarespace, and PrestaShop. MailerLite MailerLite
• Order-triggered automations: you can trigger sequences when someone buys any product, a specific product, or a product category, as well as based on purchase frequency. MailerLite
• For Shopify specifically, it syncs customer/order data and can segment customers such as first-time vs. repeat buyers. MailerLite

So you could build something like:

Order → Thank-you email → 7 days later: how are you enjoying it? → 21 days: related merch → 45 days: new-drop announcement

One important caveat: these ecommerce marketing automations require the customer to have subscribed/consented to marketing; they're not a replacement for transactional order-confirmation emails. MailerLite

Two other good free options

• Brevo: Particularly good if you want transactional emails as well as marketing. Its free plan includes 300 emails/day, and it supports Shopify/WooCommerce integrations and post-purchase workflows. Brevo Help Brevo Help
• Mailchimp: Has a free plan and Shopify/WooCommerce integrations, including post-purchase campaigns, but I'd choose MailerLite first for a creator/merch business because its free automation offering is especially straightforward. Mailchimp Mailchimp

My pick: MailerLite if you're starting small and want a simple creator newsletter + merch follow-up system without paying upfront.

mailerlite.com

If you tell me whether your store is Shopify, WooCommerce, Etsy, Fourthwall, Gumroad, or something else, I can tell you exactly which free platform will work best with it.

If your main goal is “customer buys merch → automatically send follow-up emails”, I’d pick Brevo.

Best free options

Why I like Brevo for a creator/merch business: its free plan includes marketing automation for up to 2,000 contacts, plus transactional email. Brevo Help Brevo Help It can sync ecommerce data and trigger workflows around purchases, abandoned carts, and post-purchase behavior. Brevo Help Brevo Help

For example, you could build:

Purchase → 2 days → “Thanks for supporting me!” → 7 days → care/use tips → 21 days → “How are you liking it?” → 30 days → next merch drop

Brevo also supports Shopify and WooCommerce integrations, so you aren't limited to a custom setup. Brevo Brevo Help

brevo.com

One caveat: the free plan's 300 emails/day limit and 2,000-contact automation limit can eventually matter if your audience grows. Brevo Help

If you tell me which store you use (Shopify, WooCommerce, Fourthwall, Etsy, etc.), I can tell you the best free setup specifically for your merch store.

For a creator selling merch, I’d look at MailerLite first—especially if you’re on Shopify or WooCommerce.

Best free options

• MailerLite — best overall for a small merch business. Its free plan currently allows 250 subscribers and 2,500 emails/month, with 3 automations. It integrates with Shopify, WooCommerce, Wix, BigCommerce, etc., and can trigger flows based on purchases, specific products, purchase frequency, and abandoned checkout. MailerLite MailerLite
• Omnisend — best if ecommerce automation is your priority. It's more store-focused, particularly for abandoned-cart and post-purchase flows. Current comparisons identify it as one of the stronger free options for ecommerce automation. InboxArmy Picktool
• Brevo — good if you expect a larger contact list. Its free model is more generous on contacts, though its daily sending limit makes it less attractive if you're sending lots of campaigns. Picktool
• Mailchimp — I wouldn't choose it for this use case anymore. Its 2026 free tier became substantially more restrictive, particularly for automation. Toolradar

What I'd set up for your merch

With MailerLite + Shopify/WooCommerce, you could build:

1. Welcome email → introduce you + your merch.
2. Post-purchase email → thank them and reinforce the purchase.
3. Product-specific follow-up → e.g. someone buys a hoodie → later recommend matching merch.
4. Repeat-buyer flow → give existing customers early access to drops.
5. Abandoned checkout → remind them about the merch they were considering.

One important caveat: ecommerce-triggered emails generally require the customer to have subscribed to marketing, so don't treat these as replacements for transactional order-confirmation/shipping emails. MailerLite MailerLite

My pick: If you're a creator with a relatively small audience and want something free, simple, and capable of growing with you, MailerLite is probably the sweet spot. Its free plan changed in June 2026, so older recommendations claiming 500 subscribers/12,000 emails are outdated. MailerLite

mailerlite.com

If you tell me which store you use (Shopify, WooCommerce, Fourthwall, Etsy, Gumroad, etc.), I can tell you the best free option specifically for that setup.

Yes — for a creator selling merch, MailerLite is probably the best free starting point, especially if your store is on Shopify or WooCommerce.

My top picks

• MailerLite — best overall for a small merch business. Its ecommerce integrations can trigger automations when someone buys any product, a specific product, or a product category. It also supports abandoned checkout and purchase-frequency automations. MailerLite MailerLite

Good flow: Purchase → thank-you email → care/use tips → ask for review → recommend another merch item.

• Brevo — best if you want transactional + marketing email together. Its free plan is $0 and includes 300 email sends/day, up to 100,000 stored contacts, and marketing automation for up to 2,000 contacts. It integrates with Shopify and WooCommerce and can sync orders/customer data for post-purchase and abandoned-cart workflows. Brevo Help Brevo Help Brevo Help

One important distinction: order confirmations/shipping notifications aren't the same as marketing follow-ups. For marketing emails, customers generally need to have opted into marketing; MailerLite explicitly requires this for ecommerce-triggered automations. MailerLite

If I were setting this up for a creator: I'd start with MailerLite if you mainly want a simple creator newsletter + merch follow-ups. I'd choose Brevo if transactional order emails and larger contact storage are particularly important.

If you tell me what ecommerce platform you use (Shopify, WooCommerce, Etsy, Fourthwall, Printful, etc.) and roughly how many subscribers you have, I can tell you which free option fits best.

If you’re a creator selling merch, Brevo is probably the best free starting point.

Brevo has a genuinely useful free tier: $0/month, up to 300 email sends/day, plus transactional email. More importantly, it connects with ecommerce platforms including Shopify and WooCommerce, and can sync customer/order data. Brevo Help Brevo Help

For your use case, you could build flows like:

• Purchase → thank-you email
• A few days later → “How are you liking it?”
• After delivery → review/UGC request
• 30–60 days later → new merch/upsell
• Abandoned cart → reminder
• Previous customer → new-drop announcement

Brevo specifically supports post-purchase follow-ups and ecommerce-triggered automations, including abandoned-cart workflows. Brevo Help Brevo Help Brevo Help

My quick ranking

For a creator, I'd choose Brevo if keeping costs at $0 is the priority. If your merch operation becomes a major part of your business, Klaviyo or Omnisend become more compelling because their ecommerce automation is more sophisticated. Shopify

brevo.com

If you tell me which store you use (Shopify, WooCommerce, Fourthwall, Printful, Gumroad, etc.), I can tell you which free platform has the easiest order → automated follow-up setup for that exact stack.

If your main goal is free + ecommerce integration + automatic order follow-ups, I’d shortlist these:

🥇 My pick: Brevo

Brevo is probably the best fit if you're a creator who also sells merch.

Its free plan currently gives you unlimited contact storage, 300 email sends/day, and transactional email capabilities. help.brevo.com More importantly, its ecommerce integrations can sync customers, orders and products, allowing you to trigger things like post-purchase follow-ups and abandoned-cart emails. help.brevo.com

So you could build something like:

Customer buys merch → 3 days later → "Hope you love it!" → 14 days later → "Here's how to style/use it" → 30 days later → new drop announcement

That's much more useful for a creator than simply having a newsletter tool.

🥈 If you're on Shopify: Omnisend

Omnisend is worth considering if merch sales are becoming a serious part of your business. It's more ecommerce-native, with post-purchase, abandoned-cart and other store-specific automation. Current comparisons list a free tier, though its free sending allowance is quite small. picktool.io

One important distinction

If by "order follow-ups" you mean marketing emails after someone buys—e.g. "Thanks for buying → here's another product → new drop"—Brevo/Omnisend are great.

If you mean transactional emails—order confirmation, shipping notification, delivery confirmation, etc.—that's a slightly different setup. Brevo supports transactional email as well. help.brevo.com

For a creator + merch business, I'd start with Brevo unless you're already deeply invested in Shopify.

If you tell me what ecommerce platform you use (Shopify, WooCommerce, Fourthwall, Printful, Spring, etc.), I can tell you which free option will actually connect to it and what automations you can run.

If your main goal is “someone buys merch → automatically send them useful follow-up emails”, I’d look at Omnisend first.

Best free options

Omnisend is particularly compelling because its free tier includes actual ecommerce workflows rather than just newsletter sending, including post-purchase automation. www.shopify.com

For a creator, I'd set up something like:

Purchase → thank-you email → 7 days later “how are you liking it?” → 21–30 days later related product/release → occasional creator newsletter.

If you're on Shopify, Shopify Email is probably the simplest $0 option, especially if you don't need sophisticated flows. It gives you a much larger free sending allowance, while Omnisend gives you more ecommerce-specific automation. www.shopify.com

My pick:

• Under ~250 customers: Omnisend
• Thousands of subscribers but relatively few emails: Brevo
• Shopify + simple setup: Shopify Email
• Creator newsletter is the priority, merch is secondary: MailerLite

If you tell me which store you use (Shopify, WooCommerce, Etsy, Fourthwall, Printful, etc.) and roughly how many subscribers/customers you have, I can narrow it down to the best free setup for you.

For a creator selling merch, I’d look for ecommerce triggers (purchase made, abandoned cart, shipping update, repeat buyer) rather than just a newsletter tool. The best free options are:

My pick by creator stage:

• Just starting merch sales (a few hundred customers): Brevo — simple, cost-conscious, and enough automation for “thanks for your order,” “here’s a discount,” and “come back for the next drop.” help.brevo.comhelp.brevo.com
• You’re doing regular drops, limited editions, or want to maximize revenue: Klaviyo — better for segments like “bought a hoodie but not the new tee,” VIP fans, and abandoned carts. help.klaviyo.com
• You mostly need a fan newsletter: Mailchimp is still a familiar option.

For a merch creator specifically, I’d set up these automations first:

1. Post-purchase thank you (immediately after order)
2. Shipping follow-up (after delivery: ask for a photo/review)
3. Second purchase incentive (7–30 days later)
4. Drop announcement to past buyers
5. VIP list for your biggest fans

If you tell me what you sell through (Shopify, Etsy, Fourthwall, Printful, WooCommerce, etc.) and roughly how many subscribers/customers you have, I can narrow it down.

Yes. If your goal is “someone buys merch → automatically send them follow-up emails”, I’d narrow it to these:

🥇 Best overall: MailerLite

Probably the best fit if you're a creator who wants something simple.

• Free plan available (currently up to 500 subscribers / 12,000 emails per month). www.shopify.com
• Integrates directly with Shopify and WooCommerce. www.mailerlite.com
• Can trigger automations based on a purchase, a specific product, product category, or purchase frequency. www.mailerlite.com
• You could build something like:

Purchase → 3 days later “Hope you're loving it” → 14 days later “Check out the new drop” → 30 days later “Here's 10% off your next order.”

One caveat: customers generally need to have consented to marketing emails for these marketing automations to trigger. www.mailerlite.com

🥈 If you're on Shopify: Shopify Email

If your merch store is Shopify, this is arguably the simplest free option because it's already inside Shopify. Shopify currently includes 10,000 free emails/month and supports basic automated flows. www.shopify.com

🥉 If you want more ecommerce-focused automation: Omnisend

Omnisend is more purpose-built for ecommerce—abandoned carts, post-purchase sequences, segmentation, etc. Its free tier is much smaller, though: current comparisons put it around 250 contacts / 500 emails per month. www.shopify.com

My pick for a creator: Start with MailerLite unless your merch is on Shopify, in which case I'd first try Shopify Email. You can always graduate to Omnisend/Klaviyo when your store gets enough volume to justify more sophisticated automation.

If you tell me what ecommerce platform you use (Shopify, Etsy, WooCommerce, Fourthwall, Spring, etc.), I can tell you the best free option specifically for that setup.

For a creator selling merch, Brevo is probably the best free starting point.

Brevo has a $0 plan with 300 email sends/day, up to 100,000 stored contacts, and—importantly—marketing automation for up to 2,000 contacts. help.brevo.com

Why I'd pick Brevo

• Shopify + WooCommerce integrations: it can sync customers, products, orders, and purchase activity. help.brevo.comhelp.brevo.com
• Post-purchase automation: you can trigger emails after someone buys, including thank-yous, feedback requests, and product recommendations. help.brevo.com
• Abandoned-cart follow-ups: useful if you're trying to turn merch browsers into buyers. help.brevo.com
• Transactional emails: it can also handle things like order confirmations and shipping-related messages, depending on your setup. help.brevo.comhelp.brevo.com
• Good for a growing creator business: the free plan's 2,000-contact automation limit is more relevant to your use case than simply having a large subscriber-storage limit.

Mailchimp is the other obvious option. It has Shopify, WooCommerce, Big Cartel, and other ecommerce integrations and supports order-based automations. mailchimp.com But I'd lean Brevo if keeping automation on the free tier is the priority.

If you tell me which merch platform you use (Shopify, WooCommerce, Fourthwall, Etsy, Big Cartel, etc.), I can tell you which free option will work best with that exact setup.

Yes — for a creator + merch store, I’d start with MailerLite.

Best free options

MailerLite is particularly attractive because its automation system can trigger from a purchase and send a thank-you/follow-up sequence, and its official documentation says ecommerce triggers work with Shopify, WooCommerce, BigCommerce, and PrestaShop. www.mailerlite.com

For example, you could set up:

Customer buys merch → immediately: “Thanks for supporting me!”
+3 days: “Here’s how to get the most out of your merch”
+14 days: “Want to see what I’m creating next?”
+30 days: Early access to your next drop

That combination is especially useful for a creator because you can keep your newsletter audience and customers in the same system, while segmenting buyers separately.

MailerLite

My pick: Start with MailerLite if you're trying to spend $0. If your store becomes a major part of your business and you want sophisticated abandoned-cart, product-based, and customer-segmentation flows, I'd eventually look at Klaviyo or Omnisend instead. Ecommerce specialists generally provide deeper purchase-event automation. smtpedia.com

If you tell me which store you're using (Shopify, WooCommerce, Fourthwall, Etsy, etc.), I can narrow it down to the best free option for your exact setup.

Yes — for a creator selling merch, Omnisend is probably the best free fit if your main goal is automated post-purchase emails.

🥇 Best overall: Omnisend

Its free plan currently includes 500 emails/month to up to 250 contacts, and importantly, ecommerce automations are available on the free tier. support.omnisend.com

You can connect stores including Shopify, WooCommerce, BigCommerce, Wix, Ecwid, and others. Once connected, it syncs orders, customers, and products so you can trigger emails based on purchases. support.omnisend.comhelp.brevo.com

For example, you could set up:

Order placed → 2 days later:
“Thanks for supporting my merch!”

5 days later:
“How are you liking your new hoodie? Leave a review.”

14–30 days later:
“New drop just landed — thought you might like this…”

Omnisend specifically has an Order Follow-up automation for thank-you emails, review requests, and repeat-purchase offers. support.omnisend.com

🥈 Best alternative: Brevo

Brevo's free plan gives you 300 emails/day, up to 100,000 stored contacts, and marketing automation for up to 2,000 contacts. help.brevo.com It also integrates with Shopify and WooCommerce; its WooCommerce integration can sync orders/products and trigger post-purchase workflows. help.brevo.com

My pick for you: Omnisend if you're primarily a merch/ecommerce creator. It's more purpose-built around store events and post-purchase automation, whereas Brevo is more of a general-purpose email/CRM platform.

One caveat: if you expect more than ~250 customers on your email list, Omnisend's free tier will become restrictive pretty quickly because the 250-contact/500-email limits apply to the free plan. support.omnisend.com

If you tell me whether you sell through Shopify, WooCommerce, Etsy, Fourthwall, Stan, Spring, or something else, I can tell you which free option integrates best with your exact merch setup.

If you’re a creator selling merch, Omnisend is probably the best free option right now—especially if your goal is automated post-purchase/order follow-ups, not just newsletters.

🥇 Best fit: Omnisend

• Free: $0/month, up to 250 contacts and 500 emails/month. support.omnisend.com
• Connects directly with Shopify, WooCommerce, BigCommerce, Wix, and other ecommerce platforms. support.omnisend.com
• Can automatically trigger emails after someone buys—e.g. thank-you → review request → related product → discount for their next order. Order Follow-up automation is available on all plans, including Free. support.omnisend.com
• Also has abandoned-cart, welcome, browse-abandonment, and reactivation workflows. support.omnisend.com

That makes it particularly good for a creator merch business where you might want something like:

Customer buys merch → 3 days later: “Hope you're loving it!” → 10 days later: review request → 30 days later: “New drop / here's 10% off your next order.”

Other free options

Brevo — good if you want a broader email/CRM platform. It supports ecommerce tracking and abandoned-cart automation, but its ecommerce setup is somewhat more involved. help.brevo.com

Mailchimp — very polished for newsletters and creator audiences, but ecommerce automation is less attractive on the free tier; for example, its classic abandoned-cart automation is tied to paid accounts that have the relevant feature access. mailchimp.com

My pick: Omnisend if ecommerce/order follow-ups are the priority; Brevo if you care more about having a general-purpose CRM/email platform.

If you tell me which store you use (Shopify, WooCommerce, Etsy, Fourthwall, Spring, etc.) and roughly how many subscribers you have, I can narrow it down to the best actually-free setup for you.

Yes. For a creator selling merch, I’d narrow it to Klaviyo, Brevo, or Omnisend rather than a generic newsletter platform.

My pick: Klaviyo

Klaviyo is probably the best fit if your goal is “someone buys merch → automatically follow up with them.”

Its free tier currently gives you up to 250 profiles and 500 email sends/month, and it includes ecommerce integrations plus automations. www.klaviyo.comapps.shopify.com

You can build flows like:

• Order placed → thank-you email
• A few days later → “How are you liking it?”
• After delivery → review/UGC request
• 30–60 days later → recommend another product
• Abandoned cart → reminder
• VIP buyers → early access to new merch

It integrates particularly well with Shopify, including syncing Shopify customer/order data. www.klaviyo.comapps.shopify.com

If you want the most generous free option: Brevo

Brevo is worth considering if you expect your contact list to get large but won't email everyone constantly. Its WooCommerce integration, for example, can sync customers/orders and trigger post-purchase and abandoned-cart workflows. help.brevo.com

The big advantage is that Brevo's model is much less restrictive on stored contacts than Klaviyo's free 250-profile limit.

Quick comparison

One important distinction: if by “order follow-ups” you mean marketing emails after a purchase, Klaviyo is excellent. If you mean transactional emails like order confirmations/shipping notifications, your ecommerce platform may already handle those, and you don't necessarily want to replace them with a marketing platform.

If you tell me what store you're using (Shopify, WooCommerce, Fourthwall, Spring, Gumroad, etc.) and roughly how many subscribers/customers you have, I can tell you which free option is the best fit.

Yes — for a creator who sells merch, I’d prioritize e-commerce triggers (purchase, product purchased, abandoned cart) rather than just a newsletter platform.

My top free picks

🥇 I'd pick MailerLite if you're starting out. Its free tier includes visual automations, and its Shopify/WooCommerce integrations can sync customers and store data. For WooCommerce, you can trigger automations based on purchases, specific products, categories, purchase frequency, and abandoned carts. www.mailerlite.com

That means you could build flows like:

Someone buys merch →

1. Thank-you email
2. Shipping/fulfillment follow-up
3. "How are you liking it?" email
4. Related merch recommendation
5. 30-day "come back for something new" email

One important caveat: marketing follow-ups generally require the customer to have opted into marketing emails; don't assume you can automatically add every purchaser to your marketing list. www.mailerlite.comwww.mailerlite.com

Brevo is particularly interesting if your audience is getting large, because its free offering is based much more on sending volume than a tiny subscriber cap, and it supports Shopify/WooCommerce integrations. www.brevo.com

If you tell me what store you use (Shopify, WooCommerce, Fourthwall, Etsy, Stan, etc.) and roughly how many subscribers you have, I can tell you which one I'd use and exactly what automations I'd set up.

For a creator selling merch, MailerLite is probably the best free starting point—especially if your store is on Shopify, WooCommerce, Wix, Squarespace, or BigCommerce.

My picks

Why I'd choose MailerLite: its free plan includes visual automations and 2,500 emails/month, and its ecommerce integrations can pass purchase/order information into your account. www.mailerlite.com

That lets you build something like:

Customer buys merch → wait 3 days → “Hope you're loving your hoodie!” → wait 10 days → ask for a photo/review → wait 30 days → recommend another product.

It can also trigger automations based on things like a purchase, a specific product, purchase frequency, abandoned cart, or abandoned checkout. www.mailerlite.com

MailerLite

Brevo is my runner-up if you want transactional emails (order confirmations, shipping updates, etc.) alongside marketing. Its free tier includes 300 emails/day and automation for up to 2,000 contacts, and its WooCommerce integration supports purchase and abandoned-cart follow-ups. help.brevo.com

Brevo

One important catch: ecommerce-triggered marketing emails generally require the customer to have opted into marketing/newsletters; don't assume you can automatically add every purchaser to promotional sequences. www.mailerlite.com

If you tell me what merch platform you use (Shopify, Fourthwall, Etsy, WooCommerce, Printful, etc.), I can tell you which free option will work best with that exact setup.

For a creator selling merch, MailerLite is probably the best free starting point.

• MailerLite — Free up to 250 subscribers and 2,500 emails/month, with automation included. It has native integrations with Shopify, WooCommerce, Wix, Squarespace, BigCommerce, and others, and can trigger workflows from purchases, specific products, abandoned carts, etc. www.mailerlite.com
• Brevo — Another strong free option. Its free plan allows 100,000 contacts and 300 email sends/day, and its WooCommerce integration supports order syncing, abandoned carts, and post-purchase follow-ups. help.brevo.com

What I'd choose for you

MailerLite if you're a solo creator and want something simple. You could build a sequence like:

Purchase → 3 days later: "How are you liking it?" → 14 days: styling/use tips → 30 days: new merch/repeat-purchase offer

One important distinction: marketing follow-ups require the customer to have opted into marketing emails. Transactional emails such as order confirmations are a separate category. www.mailerlite.comwww.mailerlite.com

MailerLite

If you tell me whether your store is Shopify, WooCommerce, Etsy, Fourthwall, Gumroad, or something else, I can tell you the best free setup specifically for that store.

Yes. For a creator who sells merch, I’d shortlist these free email platforms:

What I'd pick for you

MailerLite if your priority is creator + merch + newsletters. It's more creator-friendly than a pure ecommerce platform, while still giving you ecommerce triggers and integrations. Its free tier currently includes 12,000 emails/month, which is substantially more sending capacity than Omnisend's free tier. www.mailerlite.com

For example, you could build:

Purchase → thank-you email → shipping follow-up → “how are you liking it?” → related merch recommendation → VIP/early-access email.

If your merch business is the bigger priority and you want sophisticated abandoned-cart, post-purchase, and customer-behavior automations, I'd lean Omnisend instead. support.omnisend.comsupport.omnisend.com

If you tell me which store you use (Shopify, Etsy, WooCommerce, Fourthwall, Spring, etc.) and roughly how many subscribers you have, I can tell you which free option fits best.

For a creator selling merch, you’ll want a free email platform that can do more than newsletters — specifically:

• Order-triggered emails (purchase confirmation, thank-you, review request)
• Post-purchase follow-ups (“how are you liking your hoodie?”)
• Abandoned cart reminders
• Customer segmentation (buyers vs. fans who haven’t purchased)
• Integrations with Shopify, WooCommerce, Etsy, etc.

Here are the strongest free options:

My picks for a creator:

1. Starting out (under a few thousand fans): Brevo
   • Good balance of free + useful automation.
   • You can set up flows like:
     • New subscriber → welcome series
     • Customer purchase → thank-you email
     • 30 days after purchase → review/next drop email

2. Merch is becoming a serious business: Klaviyo
   • More built around ecommerce behavior (what someone bought, browsed, abandoned, etc.). help.klaviyo.com

3. You mainly want to grow a creator community: MailerLite
   • Strong for newsletters, launches, and audience-building.

If you tell me what you sell through (Shopify, Etsy, Fourthwall, WooCommerce, Printful, etc.) and roughly how many subscribers you have, I can narrow it down.

Yes. If you’re a creator selling merch, I’d shortlist Brevo and Sender first.

My pick: Brevo

For what you're describing, Brevo is probably the sweet spot. Its free plan includes marketing automation for up to 2,000 contacts, and its ecommerce integrations can sync orders and customer data. You can build flows such as:

Purchase → thank-you email → 7 days later → "How are you liking your merch?" → 30 days later → new-drop/related-product email

For WooCommerce specifically, Brevo supports purchase-triggered automations, abandoned carts, product recommendations and post-purchase follow-ups. help.brevo.com

The catch: the free plan is limited to 300 email sends/day and includes Brevo branding. help.brevo.com

Sender is worth a serious look

If you're still relatively small, Sender may actually be the most generous free option: up to 2,500 subscribers and 15,000 emails/month, with automation included. It specifically supports Shopify and WooCommerce and offers post-purchase, abandoned-cart, order-confirmation, win-back and upsell flows. www.sender.net

One important distinction

If by "order follow-ups" you mean transactional emails like "Your order shipped" or "Your order has been delivered," that's different from marketing emails like "Hope you're loving your hoodie—here's 15% off your next one." Brevo can handle both, while Sender is particularly attractive for the marketing automation side.

If you tell me which store you're using (Shopify, WooCommerce, Etsy, Fourthwall, etc.) and roughly how many customers you have, I can tell you which free option I'd choose and exactly what automations I'd set up.