ChatGPT answers, unedited

For a small online store with under 2,000 subscribers, and your priorities being simple + cheap + basic email/SMS, I’d narrow it to Brevo vs. Omnisend.

My practical shortlist

Brevo's free plan includes email and SMS campaigns, with paid plans starting at $9/month. Brevo Help Omnisend is more ecommerce-focused, but new customers need the Pro plan for SMS, which starts at $59/month, plus SMS credits. Omnisend Help Center Omnisend Help Center

So for your specific situation, I'd start with Brevo if "cheap and simple" is the main goal.

If your store is Shopify/WooCommerce and you want things like abandoned-cart texts, post-purchase flows, product-specific emails, and automated ecommerce campaigns, I'd look more closely at Omnisend despite the higher cost.

If you tell me (1) Shopify/WooCommerce/other, (2) roughly how many emails you send per month, and (3) how many SMS/month, I can compare the actual monthly cost of Brevo, Omnisend, and Klaviyo for your store.

For a small online store with <2,000 subscribers, I’d keep it simple and avoid paying for a heavyweight platform.

My shortlist

Brevo is particularly attractive if your priority is cheap + straightforward: its current plans start at $0, with Starter from $9/month, and its free plan includes both email and SMS campaign functionality. Brevo Help

Omnisend is worth choosing if you want ecommerce automations such as abandoned-cart, welcome, post-purchase, etc. Its current Standard plan starts at $11.20/month on the introductory offer and supports up to 2,500 contacts/6,000 emails per month; SMS is now priced separately. Omnisend Help Center Omnisend

I'd skip Klaviyo for now unless you know you'll need sophisticated segmentation and automation. Its mobile/SMS pricing also changed to per-message dollar pricing in July 2026. Klaviyo Help Center

What I'd do

• Mostly newsletters + occasional texts: Brevo
• Shopify/ecommerce + abandoned cart/welcome flows: Omnisend
• Rapidly growing store with sophisticated marketing: consider Klaviyo later

If you tell me what ecommerce platform you use (Shopify, WooCommerce, Etsy, etc.) and roughly how many emails/SMS you send per month, I can give you the cheapest option in actual monthly dollars.

Brevo is particularly attractive if your priority is cheap + straightforward: its current plans start at $0, with Starter from $9/month, and its free plan includes both email and SMS campaign functionality. help.brevo.com

Omnisend is worth choosing if you want ecommerce automations such as abandoned-cart, welcome, post-purchase, etc. Its current Standard plan starts at $11.20/month on the introductory offer and supports up to 2,500 contacts/6,000 emails per month; SMS is now priced separately. support.omnisend.com omnisend.com

I'd skip Klaviyo for now unless you know you'll need sophisticated segmentation and automation. Its mobile/SMS pricing also changed to per-message dollar pricing in July 2026.

What I'd do

For a small online store with under 2,000 subscribers, I’d keep it simple and avoid paying for a heavyweight platform.

My pick: Brevo

brevo.com is probably the best fit if your priorities are cheap + easy + email and basic SMS in one place.

• Email: Starter starts around $9/month for 5,000 emails/month.
• SMS: U.S. SMS is roughly $0.0109/message based on current published pricing.
• You can buy SMS credits separately, so you don't have to commit to a huge SMS package.
• It has basic automations, forms, segmentation, and abandoned-cart functionality. Omnisend
• Its pricing is generally more economical at the small-store end than Klaviyo. Omnisend

What I'd choose

Omnisend is worth considering if you're on Shopify and want ecommerce-specific features. However, there's an important current change: for customers subscribing after May 4, 2026, SMS is only available on Omnisend's Pro plan, which starts at $59/month, making it less attractive if you're specifically trying to stay cheap. Omnisend Help Center

Klaviyo is excellent, but I'd skip it at your size unless you specifically need sophisticated segmentation/automation. Its paid Email + SMS pricing can reach $60/month at 1,500 contacts and $75/month at 2,500 contacts. Omnisend

Bottom line: I'd start with Brevo and spend roughly $10–$20/month plus whatever SMS you actually use rather than locking yourself into a $50–$100+ marketing platform.

If you tell me Shopify/WooCommerce/etc. + roughly how many emails and texts you send per month, I can tell you the cheapest exact setup I'd use.

For a small online store with under 2,000 subscribers, I’d keep it simple and avoid paying for an overly sophisticated platform.

My pick: Omnisend

omnisend.com is probably the best fit if you want email + SMS in one place.

• Easy for ecommerce: built around stores, abandoned carts, welcome flows, order-related automation, etc.
• Cheaper than Klaviyo at your size. Current pricing shows Standard starting at $16/month, although SMS now requires Pro for new subscribers, which starts at $59/month. Omnisend Help Center Omnisend
• You can start with email and add SMS once you actually need it.
• The interface is generally simpler than Klaviyo for a small store.

If you want the cheapest/simple setup

I'd consider MailerLite + a separate SMS provider if SMS volume is very low. It can be cheaper, but having two systems is less convenient.

What about Klaviyo?

klaviyo.com is excellent, but I'd skip it for now unless you expect to grow quickly or want sophisticated customer segmentation/automation. At 1,500 contacts, current pricing is roughly $45/month for email, with SMS on top. Omnisend Klaviyo

Bottom line:
Omnisend if you want one simple ecommerce platform.
MailerLite + separate SMS if absolute lowest cost is the priority.
Klaviyo if you're willing to pay more for advanced marketing.

If you tell me your store platform (Shopify, WooCommerce, Etsy, etc.) and roughly how many emails/SMS you send per month, I can tell you which will be cheapest in actual dollars.

For a small online store with under 2,000 subscribers, I’d keep it simple and avoid paying for an enterprise-style marketing platform.

My pick: Brevo

Brevo is probably the best fit if you want basic email + SMS without a lot of complexity.

• Free plan: $0/month, with up to 300 emails/day.
• Includes email and SMS campaigns.
• Paid plans start around $9/month.
• You can scale email and SMS separately rather than immediately paying for a big ecommerce marketing suite. Brevo Help
• brevo.com

What I would not choose

Omnisend is excellent for ecommerce, but it's become less attractive for a tiny store if your main goal is cheap + simple. New customers who want SMS need the Pro plan, which starts at $59/month before the current introductory discount; SMS is then an additional usage charge. Omnisend Help Center Omnisend

Quick recommendation

For your situation, I'd start with Brevo. You probably don't need anything more complicated until your list and SMS volume grow substantially.

If you tell me what platform your store uses (Shopify, WooCommerce, Wix, etc.), I can give you the cheapest 2–3 options including the actual monthly cost for ~2,000 subscribers + SMS.

For a small online store with under 2,000 subscribers, and your priorities being simple + cheap + basic email + SMS, I’d choose Brevo.

My pick: Brevo

Brevo is probably the best fit because:

• Free plan: includes email + SMS campaigns and automation for up to 2,000 contacts, although email sending is limited to 300 emails/day. Brevo Help
• Starter: starts at $9/month, with 5,000 email sends/month for up to 500 contacts, with higher contact tiers available. Brevo Help
• You don't need a complicated ecommerce marketing platform if you're mainly doing newsletters, promotions, welcome emails, abandoned-cart-type flows, and occasional SMS.
• SMS is available without having to jump into an expensive "Pro" email plan.

What I'd choose

One important change: Omnisend's pricing changed in May 2026. For new subscribers, SMS is only available on its Pro plan, which currently starts around $41/month, plus SMS charges. support.omnisend.com support.omnisend.com That's why I wouldn't pick it if keeping costs low is the priority.

Bottom line: start with Brevo. If you tell me roughly how many emails and texts you expect to send per month (e.g. 2 emails + 2 SMS campaigns/month), I can calculate which option will actually be cheapest for you.

For a small online store with under 2,000 subscribers, I’d keep it simple and avoid paying for a heavyweight platform.

My pick: Omnisend

omnisend.com is probably the best fit if you want email + basic SMS in one place, especially if you're on Shopify or another ecommerce platform.

• Standard: currently around $16/month starting price and scales with contacts; it includes ecommerce-focused email/automation features. Omnisend Help Center Omnisend
• SMS: important catch—the current 2026 pricing makes SMS available on Pro, not Standard, for new subscribers. Pro starts at $59/month, with SMS charged separately starting around $0.007/SMS in the US/Canada. Omnisend Help Center Omnisend
• It has ecommerce automations like abandoned-cart messaging, which makes it more useful for a store than a generic newsletter tool. Omnisend Help Center

If you want the absolute cheapest/simple setup

MailerLite + a separate SMS service can make more sense. mailerlite.com starts at $12/month for its paid plan and is particularly straightforward for email. MailerLite

So I'd rank them:

1. Omnisend — best one-tool solution for ecommerce + email/SMS.
2. MailerLite + separate SMS — best if keeping monthly cost extremely low is the priority.
3. Klaviyo — excellent, but I'd generally skip it at your size if simplicity and cheapness are the goals.

One important question: if you tell me (1) Shopify/WooCommerce/etc., (2) roughly how many emails/month, and (3) roughly how many SMS/month, I can calculate the cheapest option for you—including the actual monthly cost.

For a small online store with under 2,000 subscribers, I’d keep it simple:

My pick: Brevo

Brevo is probably the best fit if your priorities are cheap + easy + email and basic SMS in one place.

• Free plan: $0/month, with up to 300 emails/day
• Includes email + SMS campaigns
• Marketing automation supports up to 2,000 contacts on the free plan
• Paid Starter starts at $9/month. Brevo Help
• You pay separately for SMS usage, which is useful if you're only sending occasional texts.

brevo.com

What I'd choose

Omnisend changed its pricing in 2026: new subscribers need the Pro plan for SMS, which starts around $59/month at the standard pricing level, making it overkill for your situation. Omnisend Help Center Omnisend Help Center

Bottom line: I'd start with Brevo. You can stay free initially, then move to the ~$9/month tier when you need more email volume.

If you tell me roughly how many emails/month and SMS/month you expect to send, I can calculate the cheapest option between Brevo, Mailchimp, and Omnisend for your exact usage.

For a small online store with under 2,000 subscribers, I’d keep it simple and avoid paying for a heavyweight platform like Klaviyo.

My picks

• 🥇 Brevo — best if cheap is the priority. It uses send-based pricing rather than simply charging you more because your list grows, and it supports email + SMS in one platform. Current comparisons put its paid entry around $9/month, though SMS costs vary by country/volume. TechSifted Axis Intelligence
• 🥈 Omnisend — best if you're on Shopify. It's designed specifically for ecommerce and has email + SMS + ecommerce automations. The interface is relatively beginner-friendly. Paid plans start around $16/month in current 2026 pricing, but check the SMS plan/credits carefully, because recent pricing changes can affect what SMS is included. Omnisend Vozai
• 🥉 MailerLite — best for very basic email. It's clean and inexpensive, but I'd choose Brevo/Omnisend if SMS is important. EmailToolScout
• Klaviyo — probably overkill for you right now. It's excellent for sophisticated ecommerce segmentation and automation, but you're paying for capabilities you may not need with a <2K list. SMB Compare

What I'd do

If you told me "I just want something easy, inexpensive, and I need basic email + occasional SMS", I'd start with Brevo.

If you're using Shopify and want abandoned-cart/product/purchase automations, I'd lean Omnisend.

One important distinction: 2,000 subscribers doesn't necessarily mean 2,000 SMS subscribers. SMS pricing is usually based on messages/credits and can get expensive much faster than email.

If you tell me what platform your store is on (Shopify, Wix, WooCommerce, Etsy, etc.) and roughly how many emails/SMS you send per month, I can tell you which one is likely to be cheapest for your exact situation.

For a small online store with <2,000 subscribers, and your priorities are simple + cheap + basic email/SMS, I’d narrow it to these:

My recommendation: Brevo

brevo.com

Brevo's free plan currently includes email and SMS campaigns, with 300 emails/day, so it's an unusually good fit if you're trying to keep costs down. Its paid Starter plan starts at $9/month. Brevo Help

The catch is that Brevo's pricing is primarily based on email volume, rather than simply your subscriber count. That's actually useful if you have 2,000 subscribers but only email them a few times per month.

If you're on Shopify: consider Omnisend

omnisend.com

Omnisend is more purpose-built for ecommerce—abandoned carts, product recommendations, purchase-based automations, etc. But its current pricing makes SMS less attractive for a very small store: SMS is now restricted to Pro for new subscribers, with Pro starting at $59/month before SMS charges. Omnisend Help Center Omnisend

So I'd choose:

• Brevo → if you want cheap + simple email/SMS
• Omnisend → if you want better ecommerce automation and don't mind paying more
• MailerLite → if you mostly care about email and barely need SMS

If you tell me (1) Shopify or another platform, (2) roughly how many emails you send/month, and (3) how many SMS/month, I can tell you which one will likely be cheapest in actual dollars.

brevo.com

Brevo's free plan currently includes email and SMS campaigns, with 300 emails/day, so it's an unusually good fit if you're trying to keep costs down. Its paid Starter plan starts at $9/month. help.brevo.com

The catch is that Brevo's pricing is primarily based on email volume, rather than simply your subscriber count. That's actually useful if you have 2,000 subscribers but only email them a few times per month.

If you're on Shopify: consider Omnisend

omnisend.com

Omnisend is more purpose-built for ecommerce—abandoned carts, product recommendations, purchase-based automations, etc. But its current pricing makes SMS less attractive for a very small store: SMS is now restricted to Pro for new subscribers, with Pro starting at $59/month before SMS charges.

So I'd choose:

For a small online store with under 2,000 subscribers, I’d keep it simple and avoid paying for a heavyweight platform like Klaviyo unless you really need advanced segmentation.

My picks

• Best overall: omnisend.com — probably the best fit if you want email + SMS in one place. It’s ecommerce-focused, relatively easy to use, and has automations like abandoned cart and post-purchase. Current comparisons put its paid plans around $16/month at the low end, though SMS pricing/eligibility has changed recently, so check the current plan before signing up. Migma Vozai
• Cheapest/simple email: brevo.com — attractive if you're sending relatively few emails. It prices primarily around email volume rather than your total subscriber count, which can be very inexpensive for a small store. Omnisend
• If you're on Shopify: shopify.com — worth considering if you want the absolute simplest/cheapest email setup and don't need sophisticated SMS. Shopify Email has a free monthly email allowance, making it hard to beat for basic newsletters. Omnisend SMTPedia - Everything Email
• I wouldn't choose Klaviyo yet unless you expect rapid growth or need sophisticated customer segmentation. It's excellent, but you're likely paying for capabilities you don't need with a sub-2K list. Axis Intelligence

If you want one answer: I'd start with Omnisend if SMS is important; Shopify Email + a separate basic SMS service if keeping costs absolutely minimal is the priority.

If you tell me Shopify/WooCommerce/other + roughly how many emails and texts you send per month, I can tell you which one will be cheapest for your specific store.

If you have under 2,000 subscribers and want simple + cheap email + basic SMS, I’d narrow it to these:

My pick: omnisend.com

• Best fit for a small online store.
• Built specifically for ecommerce, with Shopify integrations and ready-made automations.
• Paid plans start around $16/month; the free plan allows 500 emails/month. Omnisend Omnisend
• SMS can be added, and the platform lets you put email + SMS into the same customer flows. Omnisend
• Much easier to get going with than something like Klaviyo.

Cheapest: brevo.com

If you're mostly doing occasional newsletters + occasional texts, Brevo is worth considering.

• Starts around $9/month for paid email plans.
• SMS is pay-as-you-go; U.S. SMS credits are currently about $1.09 per 100. Omnisend
• Good choice if you don't need sophisticated ecommerce automation.

I'd skip Klaviyo for now

klaviyo.com is excellent, but for a sub-2K store it's probably more complexity and expense than you need. Its paid email plan starts around $20/month, and it gets particularly valuable when you need advanced segmentation, behavioral flows, and detailed customer analytics. Omnisend

My ranking for you:

1. 🥇 Omnisend — best balance of simple + ecommerce + email/SMS
2. 🥈 Brevo — cheapest if your needs are basic
3. 🥉 Klaviyo — powerful, but probably overkill right now

If you tell me what platform your store is on (Shopify, WooCommerce, Etsy, etc.) and roughly how many emails/SMS you send per month, I can tell you which will be cheapest in actual dollars for your store.

For a small online store with under 2,000 subscribers, I’d keep it simple and avoid paying for an enterprise-level platform.

My pick: Brevo

Brevo is probably the best fit if you want email + basic SMS in one place.

• Free plan: $0/month, with email and SMS campaigns available. Brevo Help
• Starter: starts at $9/month. Brevo Help
• You pay separately for SMS usage, rather than needing an expensive SMS-heavy plan.
• It's relatively straightforward for newsletters, basic automations, abandoned-cart-style messaging, and SMS campaigns.

brevo.com

One I'd consider instead: Omnisend

Omnisend is particularly good if your store is on Shopify or another ecommerce platform and you want ecommerce-specific automations.

However, there's an important catch with the current 2026 pricing: new customers need the Pro plan for SMS, starting at $59/month before SMS charges. Omnisend Help Center Omnisend Help Center That's probably more than you need right now.

What I'd choose

For your situation, I'd start with Brevo. You don't need to spend $50–$100+/month just to send a newsletter and occasional promotional texts to a <2K list.

If you tell me what ecommerce platform you use (Shopify, WooCommerce, Etsy, Wix, etc.) and roughly how many SMS messages you'd send per month, I can narrow it down to the cheapest option and estimate your monthly cost.

For a small online store with under 2,000 subscribers, I’d keep it simple and avoid paying for a heavyweight platform like Klaviyo unless you really need advanced segmentation.

My picks

• Best overall: omnisend.com — Probably the best fit if you want email + SMS in one place. It’s ecommerce-focused, relatively easy to use, and has ready-made abandoned-cart, welcome, and post-purchase automations. Current pricing is around $20/month at 1,000 contacts and $81 at 5,000. Omnisend Chase Dimond
• Cheapest/simple: brevo.com — Particularly attractive if you don't send tons of emails. It charges primarily based on email volume rather than subscriber count, and SMS is available in the same platform. Tajo SMTPedia - Everything Email
• Best if you're on Shopify and want dead-simple email: shopify.com — Very inexpensive for basic campaigns; Shopify currently gives stores up to 10,000 email sends/month free. But SMS isn't as nicely integrated, so I'd choose Omnisend if SMS is important. Omnisend
• Klaviyo: excellent, but I'd skip it for now unless you expect to grow quickly or need sophisticated customer segmentation. You're paying for capabilities a sub-2k store may not use. Tajo

What I'd do in your shoes

If your requirement is specifically “one simple tool for basic email + SMS” → Omnisend.

If it's “I want the absolute lowest cost and don't send very often” → Brevo.

If you're Shopify-only and SMS isn't a major channel → Shopify Email.

If you tell me (1) Shopify/WooCommerce/etc., (2) roughly 500, 1,000, or 2,000 subscribers, and (3) how many SMS messages/month, I can tell you which will be cheapest in actual dollars.

For a small online store with under 2,000 subscribers, I’d keep it simple and avoid paying for a bunch of advanced features you won’t use.

My pick: Brevo

brevo.com is probably the best fit if your priorities are simple + cheap + email + basic SMS.

• Free plan: $0/month, with email + SMS campaigns and automation for up to 2,000 contacts. Brevo Help
• Starter: starts at $9/month when you need more email volume. Brevo Help
• SMS is available without having to jump to an expensive "Pro" tier.
• Good enough for basic newsletters, welcome emails, abandoned-cart-type automation, promotions, and occasional texts.

One I'd avoid for your situation: Omnisend

omnisend.com is excellent for ecommerce, but its current pricing makes SMS less attractive for a tiny store. New customers need the Pro plan for SMS, starting around $59/month, plus SMS charges. Omnisend Help Center Omnisend Help Center

Quick ranking

If you tell me roughly how many emails and texts you expect to send per month (e.g. 2 newsletters + 500 SMS), I can calculate the actual monthly cost for Brevo vs MailerLite vs Omnisend and tell you which is cheapest.

For a small online store with under 2,000 subscribers, I’d keep it simple and avoid paying for a bunch of advanced marketing features you probably won’t use.

My pick: Omnisend

omnisend.com is probably the best fit if you want email + SMS in one place, especially if you're on Shopify or another ecommerce platform.

• Email: their current Pro tier covers up to 2,500 contacts and unlimited emails.
• SMS: available as an add-on, with U.S./Canada pricing starting around $0.007/SMS at higher volume; lower-volume pricing is currently around $0.009/SMS. Omnisend Omnisend
• Simple ecommerce features: abandoned-cart, welcome, post-purchase, etc.
• The catch: SMS now requires Pro, so if you're only sending a handful of texts, it may be more than you need. Omnisend Help Center

If SMS is only occasional

I'd actually consider Brevo or using a separate lightweight SMS provider. You don't necessarily need an expensive all-in-one platform just because you have both email and SMS.

What I'd choose

Bottom line: For a small store, I'd start with Omnisend if SMS is genuinely part of your marketing, and Brevo if email is the main thing and SMS is occasional.

If you tell me roughly how many emails and SMS you expect to send per month (e.g. 2 newsletters + 1 SMS/month), I can calculate which one would actually be cheapest for you.

For a small online store with under 2,000 subscribers, I’d keep it simple:

My pick: Omnisend

omnisend.com is probably the best fit if you want email + basic SMS in one place, especially if you're running Shopify or another ecommerce store.

• Email: built specifically for ecommerce, with automations like abandoned cart, welcome emails, post-purchase, etc.
• SMS: available on the current Pro plan, starting at $0.007/SMS for US/Canada at higher volume tiers. Omnisend Omnisend Help Center
• Current Pro: starts around $59/month at the standard rate, with a 2,500-contact tier; new customers currently have a 3-month introductory discount. Omnisend Help Center Omnisend
• The downside: SMS requires Pro, so if you only send a handful of texts, you may be paying for more than you need. Omnisend Help Center

If you want cheapest possible

I'd actually consider separating email and SMS rather than paying $59+/month just to have both in one dashboard.

For example, use an inexpensive email platform for your ~2,000 subscribers and a pay-as-you-go SMS service. That can be considerably cheaper if your SMS list is small.

My rule of thumb:

• Want everything simple/in one place → Omnisend
• Mostly email, very little SMS → separate email + SMS tools
• Want advanced ecommerce marketing later → Omnisend
• Want absolute lowest monthly cost → don't pay for an all-in-one platform yet

If you tell me (1) Shopify/WooCommerce/etc., (2) roughly how many email subscribers you have, and (3) how many SMS subscribers, I can give you the cheapest 2–3 options and what you'd actually pay per month.

For a small online store with under 2,000 subscribers, I’d keep it simple and avoid paying for a big enterprise-style platform.

My pick: Brevo

brevo.com is probably the best fit if your priorities are cheap + easy + email + basic SMS.

• Free plan: $0/month, with up to 300 emails/day and email + SMS campaign functionality. Brevo Help
• Starter: starts around $9/month if you need more email volume. Brevo Help Brevo
• SMS is available without requiring you to jump to an expensive $50–$60/month ecommerce plan.
• Good for basic newsletters, welcome emails, abandoned-cart-style automations, and occasional texts.

One I'd consider instead: Omnisend

omnisend.com is particularly good if your store is on Shopify or another ecommerce platform and you want stronger ecommerce automations.

The catch is that new Omnisend customers now need the $59/month Pro plan for SMS, although SMS itself starts at $0.007/message. Omnisend Help Center Omnisend Help Center

So for under 2,000 subscribers, I'd rank them:

1. Brevo — best cheap/simple all-around choice
2. Omnisend — better ecommerce features, but considerably more expensive if you need SMS
3. Klaviyo — excellent, but I'd skip it for now unless you specifically need its more advanced segmentation/automation

If you tell me what platform your store uses (Shopify, WooCommerce, Etsy, Squarespace, etc.) and roughly how many emails/SMS you send per month, I can tell you the cheapest option and estimated monthly cost.

For a small online store with under 2,000 subscribers, and your priorities are simple + cheap + basic email + SMS, I’d pick Brevo.

My recommendation

Why Brevo: it charges primarily based on emails sent rather than how many contacts you store, so having ~2,000 subscribers doesn't automatically make the bill expensive. Its free tier also allows unlimited contacts, with a daily email limit, and SMS is available as an additional channel. SMB Compare Layer3Labs | AI Consultants

For comparison, Klaviyo is excellent for Shopify/ecommerce, but you're paying for much more sophisticated customer segmentation and automation than you probably need right now. Botapolis

My simple setup would be:

• Brevo → email newsletters + welcome email + abandoned-cart/basic automations
• Brevo SMS → occasional promotions/restock messages
• Upgrade only when your sending volume actually requires it.

brevo.com

If you tell me roughly how many emails/SMS you send per month (e.g. 2 emails/month + 500 texts), I can tell you which option will be cheapest in actual dollars.

For a small online store with under 2,000 subscribers, I’d keep it simple:

🥇 My pick: brevo.com

Why: It’s probably the best fit if you want basic email + SMS without paying for a bunch of advanced ecommerce features.

• Free plan available
• Email + SMS campaigns supported
• Paid plans start around $9/month
• You can add SMS separately rather than jumping into an expensive ecommerce plan. Brevo Help
• Good choice if your store mainly needs newsletters, promotions, welcome emails, abandoned-cart/basic automations, and occasional texts.

🥈 If you're Shopify/ecommerce-focused: omnisend.com

Omnisend is very easy for ecommerce and has stronger built-in store automations. Its current Standard plan starts at $16/month normally for the entry tier, while Pro starts at $59/month; however, new customers now need Pro for SMS, which makes it less attractive if SMS is important and you're trying to stay cheap. Omnisend Help Center Omnisend

What I'd avoid for your size

Klaviyo is excellent, but I'd probably skip it for now. For a sub-2K store that just wants simple + cheap email/SMS, you're likely paying for capabilities you don't need yet.

My ranking for you:

1. Brevo — cheapest/simple all-around choice
2. Omnisend — best if you want ecommerce-specific automations
3. Klaviyo — best when your marketing becomes sophisticated, but overkill right now

If you tell me (1) Shopify/WooCommerce/other, (2) roughly how many emails/month, and (3) roughly how many SMS/month, I can tell you which one will actually be cheapest for your store.

For a small online store with <2,000 subscribers, and your priorities are simple + cheap + basic email + SMS, I’d narrow it to these:

🥇 My pick: Omnisend

omnisend.com

• Built specifically for ecommerce
• Email + SMS in the same system
• Easy Shopify/WooCommerce integrations
• Automations like welcome, abandoned cart, post-purchase
• Current Pro plan supports SMS, with U.S./Canada SMS starting around $0.007/message at the entry rate. Omnisend Omnisend Help Center
• The catch: SMS now requires Pro, which starts at $59/month normally, so it isn't the absolute cheapest if you're only sending occasional texts. Omnisend Help Center

💰 Cheapest: Brevo

brevo.com

If you're mainly looking for cheap basic email, Brevo is worth considering. Its pricing is largely send-volume based rather than subscriber-count based, which can be advantageous for a small list that doesn't email constantly. SMB Compare Omnisend

The downside is that it's less ecommerce-focused than Omnisend.

✉️ MailerLite

mailerlite.com

Very simple and inexpensive for email. At around 1,000 subscribers, current pricing is roughly $15/month for its basic paid tier. Omnisend

But I wouldn't choose it if SMS is important. It's better as a straightforward email/newsletter platform.

What I'd do in your situation

My recommendation: Omnisend if you genuinely want SMS. For a small store, having email, SMS, abandoned-cart flows, welcome flows, and customer segmentation in one place is worth the simplicity.

If you tell me (1) Shopify/WooCommerce/other, (2) your exact subscriber count, and (3) roughly how many emails + texts you send per month, I can calculate the cheapest option in actual dollars/month between Brevo, Omnisend, MailerLite, and Klaviyo.

For a small online store with under 2,000 subscribers, I’d keep it simple and avoid paying for advanced features you won’t use yet. My shortlist:

Making That Website SMB Compare### My recommendation:

Start with Brevo if your main goal is cheap + email + basic SMS in one place. It is designed around send volume rather than just subscriber count, which can be cheaper for small stores. It also includes SMS capabilities. SMB Compare Marketing Automation Buyer's Guide

Choose Klaviyo instead if you use Shopify/WooCommerce and care about:

• abandoned cart texts/emails
• “customers who bought X may like Y”
• detailed revenue tracking from campaigns

Klaviyo is stronger for ecommerce, but you pay more as your list grows. Botapolis StackFYI

A simple setup I’d use for a <2k subscriber store:

1. Email signup popup
2. Welcome email series (2–3 emails)
3. Abandoned cart email
4. Monthly promo/newsletter
5. Occasional SMS for launches or urgent offers

I’d avoid constantcontact.com or more expensive enterprise tools at your size.

If you tell me what platform your store uses (Shopify, Etsy, WooCommerce, Squarespace, etc.) and roughly how many orders/month you get, I can narrow it to one choice.

For a small online store with under 2,000 subscribers, and your priorities are simple + cheap email + basic SMS, I’d shortlist these:

My pick: Brevo

brevo.com

For your size, Brevo is probably the one I'd choose. Its free plan supports email and SMS, with up to 100,000 stored contacts, although email is limited to 300 sends/day. The Starter plan starts at $9/month and includes 5,000 emails/month; SMS is purchased separately based on usage. Brevo Help Brevo Help

That makes it attractive if you're doing something like:

• Weekly promotional emails
• Welcome email
• Abandoned-cart/basic automations
• Occasional SMS promotions
• Around 1,000–2,000 subscribers
• You don't need elaborate e-commerce segmentation

Runner-up: MailerLite

mailerlite.com

I'd pick MailerLite over Brevo if email simplicity is more important than SMS. Its interface and email-building tools are particularly straightforward. The current paid plans start at $12/month for Comfort, with pricing based on subscriber count; its free tier is only up to 250 subscribers. MailerLite MailerLite

What I'd avoid initially

Klaviyo is excellent for serious Shopify/e-commerce marketing, but for a store with <2K subscribers and only basic email/SMS needs, you're probably paying for capabilities you won't use.

Omnisend is more compelling if you specifically want sophisticated e-commerce automations, but I'd start simpler unless you already know you need them.

Bottom line:
👉 Brevo if you want one inexpensive tool for both email + SMS.
👉 MailerLite if you mostly care about easy, nice-looking email and SMS is secondary.

If you tell me (1) Shopify/WooCommerce/other, (2) roughly how many emails you send per month, and (3) how many SMS/month, I can tell you which will be cheapest for your actual usage.

If you’re a small online store with under 2,000 subscribers and want something simple + inexpensive for basic email and SMS, I’d narrow it to these:

1. omnisend.com — best overall for ecommerce

• Built specifically for online stores.
• Email + SMS in one place.
• Current Pro plan supports up to 2,500 contacts and SMS starts around $0.007/message, although the plan itself is more expensive. Omnisend Omnisend Help Center
• My pick if SMS is important.
• brevo.com — best budget choice

• Particularly attractive if you don't send huge numbers of emails because pricing is more send-based than subscriber-based.
• Includes email, SMS, and CRM functionality.
• Around 1,500 contacts, current comparisons put it around $17/month. Omnisend
• My pick if keeping the monthly bill very low is the priority.
• mailerlite.com — simplest for email

• Very clean and easy to use.
• Paid plans start at $12/month, but SMS isn't its strongest reason to choose it. MailerLite
• I'd choose it if email is 90% of what you need.

What I'd do in your situation

Brevo if you want cheap + basic email/SMS.

Omnisend if you're running a Shopify/WooCommerce-type store and want automated abandoned-cart, welcome, post-purchase, SMS, etc. without cobbling together multiple tools.

I wouldn't start with Klaviyo for a <2K-subscriber store unless you specifically need its more advanced segmentation/automation. You're likely paying for complexity you don't need yet.

If you tell me roughly how many emails and SMS messages you send per month (e.g. 2 emails/month + 500 texts), I can tell you which is likely to be cheapest in actual dollars.

For a small online store with under 2,000 subscribers, I’d keep it simple:

🥇 My pick: Brevo

Brevo is probably the best fit if you specifically want email + basic SMS in one place.

• Email: Starter starts around $9/month for 5,000 emails/month.
• SMS: Available, but SMS credits are purchased separately based on volume/destination.
• Free plan: Includes email + SMS campaigns, but email is limited to 300 emails/day.
• Easy drag-and-drop email builder.
• You can have up to 2,000 contacts in automation on the free plan. help.brevo.com

The big advantage: Brevo doesn't primarily charge you based on how many subscribers you have. It's more focused on how many emails you actually send, which can be much cheaper for a small store. mailcompared.com

🥈 MailerLite — best if email is more important than SMS

MailerLite is arguably even nicer for beginners and has excellent email/automation tools. Its paid Comfort plan starts at $12/month, but its marketing platform and SMS aren't bundled together in the same simple way as Brevo. www.mailerlite.com

What I'd do

For your situation, I'd start with Brevo. Don't overpay for Klaviyo-level features if you're under 2K subscribers and just need newsletters, welcome emails, abandoned-cart/basic automations, and occasional SMS.

If you tell me roughly how many emails and SMS texts you expect to send per month, I can compare the actual monthly cost of Brevo vs MailerLite vs Klaviyo vs Omnisend and tell you which is cheapest.

For a small online store with under 2,000 subscribers, and your priorities are simple + cheap email + basic SMS, I’d narrow it to these:

🥇 My pick: Brevo

brevo.com

Why I’d choose it:

• Email + SMS in one dashboard
• Free plan available
• Free plan supports up to 100,000 contacts, though you're limited to 300 email sends/day
• SMS is pay-as-you-go, so you don't have to buy a big SMS package
• Starter starts around $9/month
• Relatively straightforward compared with more advanced ecommerce platforms Brevo Help Brevo Help

For a store doing occasional newsletters, promotions, abandoned-cart/basic automations, and some texts, Brevo is probably the best value.

🥈 Omnisend — better if you're very ecommerce-focused

omnisend.com

I'd pick Omnisend if you want things like welcome flows, abandoned-cart messages, post-purchase emails, product recommendations, and SMS to be more ecommerce-oriented.

At around 1,000 contacts, Omnisend is listed around $20/month, so it's more expensive than Brevo but potentially more convenient for an online store. Omnisend Omnisend

🥉 MailerLite — great email, but not my choice for your SMS requirement

mailerlite.com

MailerLite is excellent if email is the main thing. Its paid plan starts around $12/month, and it's known for being simple. But because you specifically want basic SMS too, I'd lean Brevo instead. MailerLite MailerLite

What I'd do

My recommendation: start with Brevo. You can keep costs very low while your list is under 2K, and you aren't paying for a bunch of sophisticated features you probably don't need yet.

If you tell me whether your store is Shopify, WooCommerce, Etsy, etc. and roughly how many emails/SMS you send per month, I can tell you which one will actually be cheapest for your specific usage.

For a small online store with under 2,000 subscribers, I’d keep it simple and avoid overpaying for a heavyweight tool.

My pick: omnisend.com

If your main goal is email + basic SMS for ecommerce, Omnisend is probably the best fit. It’s designed around online stores and combines email, SMS, and ecommerce automations in one place. Current comparisons put it at roughly $16/month at the lower tier, with SMS included as a channel. Kaspian Fuad - Shopify CRO Consultant Chase Dimond

I'd rank your options:

• 🥇 Omnisend — best overall for a small ecommerce store; simple email + SMS without too much complexity.
• 🥈 mailerlite.com — excellent if email is the priority and SMS is secondary. Its current paid plan starts at $12/month, but its marketing SMS offering isn't as straightforwardly bundled as Omnisend. MailerLite MailerLite
• 🥉 klaviyo.com — very good, but I'd skip it at your size unless you specifically want sophisticated ecommerce segmentation/automation. You're likely paying for capabilities you won't use yet.

What I'd do

If you have ~1,000–2,000 subscribers and actually want SMS, start with Omnisend.

Set up just these 4 things initially:

1. Welcome email/SMS
2. Abandoned cart
3. Post-purchase follow-up
4. Occasional promotional email/SMS

That's enough for a small store. You don't need complicated flows or advanced segmentation yet.

If you tell me what ecommerce platform you're using (Shopify, WooCommerce, Squarespace, etc.) and roughly how many SMS messages you expect to send per month, I can tell you which is likely to be cheapest in actual monthly cost.

For a small online store with under 2,000 subscribers, and your priorities are simple + cheap email + basic SMS, I’d narrow it to three:

My pick: Brevo

If you're sending something like 2–8 emails/month and only occasional promotional SMS, Brevo is probably the best value. It charges primarily based on email volume rather than subscriber count, which is attractive when your list is small but growing. Current pricing examples put 20,000 emails/month around $29, with SMS charged separately. www.omnisend.comwww.omnisend.com

If you're on Shopify: Omnisend

I'd choose Omnisend if you want things like:

• Abandoned-cart emails/texts
• Welcome series
• Post-purchase messages
• Product/customer segmentation
• Email + SMS in one ecommerce-focused system

It's more expensive, but it's specifically designed around ecommerce. One important 2026 change: new Omnisend subscribers need the Pro plan for SMS, starting at $59/month, plus SMS usage. www.omnisend.com

What I would NOT choose

Klaviyo is excellent, but for a store with <2K subscribers and a desire to keep things cheap/simple, I'd probably avoid it for now. You're paying for more sophisticated ecommerce analytics and automation than you may need.

Bottom line:
👉 Brevo if keeping the monthly bill as low as possible is #1.
👉 Omnisend if SMS + ecommerce automation is important.
👉 MailerLite if you mostly care about dead-simple email newsletters.

If you tell me what platform your store is on (Shopify, WooCommerce, Etsy, etc.) and roughly how many emails/SMS you expect to send per month, I can tell you which one I'd personally pick and estimate your actual monthly cost.

For a small online store with under 2,000 subscribers, and your priorities are simple + cheap email + basic SMS, I’d narrow it to these:

🥇 My pick: Brevo

Brevo

Brevo's free plan includes email and SMS campaigns, with 300 email sends/day. Its paid Starter plan starts at $9/month. help.brevo.com

The big advantage for you: Brevo doesn't primarily price you based on having a 2,000-person contact list, so you can keep a larger list without the bill jumping dramatically just because someone is subscribed.

🥈 If your store is Shopify/ecommerce-heavy: Omnisend

Omnisend

Omnisend is more purpose-built for ecommerce—abandoned carts, product recommendations, customer segments, etc. But there's an important catch with its current 2026 pricing: new customers need the Pro plan for SMS, starting around $59/month normally, although there's currently a first-3-month discount. SMS is then charged separately, starting at $0.007/message in the US/Canada. support.omnisend.com

So I wouldn't choose Omnisend if "cheap" is the priority.

🥉 MailerLite

MailerLite

MailerLite is probably the nicest choice if you mostly care about simple newsletters and automations. Its free plan goes to 250 subscribers, and its paid plans start at $12/month. www.mailerlite.com

But for your specific requirement of email + basic SMS in one simple system, I'd take Brevo over MailerLite.

My recommendation: start with Brevo. It's the one I'd pick for a small store that doesn't need a complicated marketing stack yet.

If you tell me what platform your store is on (Shopify, WooCommerce, Etsy, Wix, etc.) and roughly how many emails/SMS you send per month, I can compare the actual monthly cost of Brevo vs. Klaviyo vs. Omnisend for your store.

For a small online store with under 2,000 subscribers, and your priorities are simple + cheap + basic email/SMS, I’d narrow it to Brevo vs. Omnisend.

My pick: Brevo

Brevo is probably the best fit if you don't need sophisticated ecommerce automation.

• Cheap: Starter is around $9/mo for 5,000 emails, with pricing based primarily on sends rather than subscriber count. www.brevo.com
• SMS available as an add-on.
• Simple newsletters, basic automations, contact management, and SMS in one place.
• Particularly attractive if you have ~1,000–2,000 subscribers but don't email them constantly.
• You avoid paying a premium simply because your subscriber list grows.

If you're on Shopify: consider Omnisend

Omnisend is more ecommerce-oriented and makes things like abandoned-cart, welcome, post-purchase, and SMS flows easier. But there's an important 2026 change: SMS is now restricted to the Pro plan for new paid subscribers, which starts at $59/month. www.omnisend.com

So I wouldn't choose Omnisend if your main goal is cheap SMS.

What I'd avoid for your situation

Klaviyo — excellent, but you're probably paying for capabilities you don't need yet. It's strongest when you want sophisticated customer segmentation, revenue attribution, and complex ecommerce automation. www.omnisend.com

MailerLite — excellent and very simple for email, but SMS isn't its main strength. If you primarily want email and only occasional texting, it's worth considering. Its paid pricing around 1,000 subscribers is roughly $15/month. www.omnisend.com

Quick decision

For your description, I'd start with Brevo. You can keep the setup very basic—newsletter + welcome email + occasional SMS—and avoid getting sucked into a complicated marketing platform.

If you tell me what platform your store is on (Shopify, WooCommerce, Etsy, Squarespace, etc.) and roughly how many emails/SMS you expect to send per month, I can give you the cheapest option in actual monthly dollars.

For a small online store with <2,000 subscribers, and your priorities are simple + cheap email + basic SMS, I’d narrow it to three:

🥇 Best overall: Brevo

Brevo

My pick if you want to keep things inexpensive and uncomplicated.

• Email + SMS in one platform
• Pricing is based largely on emails sent, rather than number of contacts
• Starter plans begin around $9/month
• Free plan supports unlimited contacts, though sending is limited
• Built-in CRM and basic automations
• SMS is available as an additional usage cost

Brevo is particularly attractive if you have 1,500–2,000 subscribers but aren't emailing them constantly. www.mailercloud.com

Brevo official website

🥈 Best if you're on Shopify: Klaviyo

Klaviyo

If your store is Shopify, I'd seriously consider Klaviyo despite it costing more.

It's much better for ecommerce-specific things like:

• abandoned-cart messages
• post-purchase emails
• product recommendations
• customer segments
• email + SMS flows

But at ~2,000 subscribers, you're potentially looking at roughly $60/month for email, before considering SMS usage, so it's probably overkill if you just want basic newsletters and texts. smtpedia.comlearn.g2.com

Klaviyo official website

🥉 Cheapest/simple: Mailchimp

Mailchimp

Good if you're mostly doing occasional email newsletters and want a very straightforward interface.

The downside is that SMS is less central to the product, and pricing becomes less attractive as your list grows. smtpedia.comlearn.g2.com

Mailchimp official website

My recommendation

For what you described, I'd start with Brevo. You don't need the complexity/cost of Klaviyo yet unless you're planning to build sophisticated abandoned-cart, win-back, segmentation, and SMS automation.

If you tell me what platform your store is on (Shopify, WooCommerce, Wix, etc.) and roughly how many emails/SMS you send per month, I can calculate the actual monthly cost of Brevo vs Klaviyo vs Mailchimp for your store.

For a small online store with <2,000 subscribers, and your priorities are simple + cheap email + basic SMS, I’d shortlist these:

My pick: Brevo

Brevo

For your use case, Brevo is probably the one I'd choose. Its pricing is primarily based on emails sent rather than the size of your contact list, and it supports both email and SMS. That can be particularly attractive when you have ~2,000 subscribers but don't email them constantly. smtpedia.com

If you're on Shopify: consider Omnisend

Omnisend

I'd pick Omnisend instead if you specifically want easy ecommerce automations like:

• Welcome email
• Abandoned cart
• Post-purchase email
• Basic SMS campaigns
• Product/revenue-oriented automation

It's more ecommerce-focused than Brevo and combines email + SMS nicely. smtpedia.com

What I would not pick

Klaviyo is excellent, but for a store under 2k subscribers it's probably overkill unless you're already doing sophisticated segmentation/flows. Its pricing is also noticeably higher. www.omnisend.com

Mailchimp is easy, but I don't think it's the best value anymore for an ecommerce store that specifically wants SMS. Its SMS is an add-on, and its 2026 pricing/free tier has become less attractive. smtpedia.comwww.omnisend.combotapolis.com

Bottom line:
👉 Brevo = cheapest/simple choice
👉 Omnisend = best simple choice if you're on Shopify
👉 Klaviyo = only if you expect to need sophisticated ecommerce marketing

If you tell me Shopify/WooCommerce/etc. + roughly how many emails and SMS messages you send per month, I can narrow it down to the cheapest option in actual monthly dollars.

For a small online store with under 2,000 subscribers, and your priorities being simple + cheap + basic email + SMS, I’d pick Brevo.

My ranking

Brevo is particularly attractive because its free plan includes email and SMS campaigns, with a limit of 300 emails/day. Its Starter plan begins at $9/month for 5,000 emails/month, while SMS is purchased separately based on usage/destination. help.brevo.com

Brevo pricing

MailerLite is probably the nicest/easiest email interface of the bunch, but its current plans are primarily email-focused. The free plan only covers 250 subscribers; paid Comfort starts at $12/month. www.mailerlite.com

MailerLite pricing

I wouldn't choose Omnisend for your situation unless you specifically want ecommerce automations like abandoned-cart, product, and customer lifecycle flows. Its current pricing makes SMS less attractive for a tiny store. support.omnisend.com

What I'd do

If you have ~1,000–2,000 subscribers and only need:

• newsletters/promotions
• welcome email
• abandoned cart/basic automation
• occasional promotional SMS
• simple signup forms
• low monthly cost

👉 Start with Brevo.

If you're almost entirely email and SMS is just a "maybe someday," choose MailerLite instead.

If you tell me roughly how many subscribers you have (e.g. 500, 1,200, 1,800) and how many emails/SMS you expect to send per month, I can calculate which one will actually be cheapest for you.

For a small online store with under 2,000 subscribers, I’d keep it simple and avoid paying for enterprise-level features you probably won’t use.

My shortlist:

www.mailercloud.com

My recommendation:

• If you sell products (Shopify, WooCommerce, etc.): choose Omnisend. It is designed around ecommerce and combines email + SMS without needing a bunch of add-ons. www.omnisend.com
• If you are mostly sending newsletters and occasional promotions: choose MailerLite or Mailchimp.
• If you expect to grow quickly past 10k+ subscribers and want advanced customer segmentation: start with Klaviyo. www.omnisend.com

For a store under 2k subscribers, I’d set up only these automations:

1. Welcome email series (new subscribers)
2. Abandoned cart email/SMS
3. Post-purchase follow-up
4. Occasional sale announcements

That’s enough to capture most of the value without making marketing complicated.

If you tell me your platform (Shopify, Etsy, WooCommerce, Squarespace, etc.) and whether you want SMS mostly for sales texts or just order updates, I can narrow it down to the cheapest fit.

For a small online store with under 2,000 subscribers, and your priorities are simple + cheap email + basic SMS, I’d narrow it to these:

Brevo is particularly attractive because it charges primarily based on emails sent rather than contacts stored, and includes SMS functionality. Its current Starter plan begins around $9/month for 5,000 emails, while free allows 300 emails/day. www.layer3labs.io

My pick: Brevo

If you just want:

• newsletters/promotions
• welcome emails
• basic abandoned-cart or follow-up automation
• occasional SMS
• something you don't have to spend days learning

I'd start with Brevo.

I'd choose Klaviyo instead if your store is on Shopify and you expect to build more sophisticated abandoned-cart, post-purchase, VIP/customer segmentation, etc. Klaviyo is considerably more ecommerce-focused, but you pay more for it. www.klaviyo.com

One important distinction: if by "SMS tool" you mean you mainly want to send a few promotional texts, rather than build serious SMS automation, I wouldn't pay for a heavyweight platform.

If you tell me what platform your store is on (Shopify, WooCommerce, Wix, etc.) and roughly how many emails/texts you send per month, I can tell you the cheapest option and expected monthly bill.

For a small online store with under 2,000 subscribers, I’d keep it simple and avoid paying for enterprise tools. My picks:

www.techradar.com

My recommendation by situation:

• You sell on Shopify and want easy setup: choose Omnisend. It combines email, SMS, abandoned cart flows, welcome sequences, and product-based automations without the complexity of Klaviyo. www.techradar.com
• You mostly want newsletters + occasional texts: choose Brevo.
• You want the cheapest SMS-only option: look at Postscript if you are Shopify-based; it is designed specifically for ecommerce SMS flows. reverbico.com
• Avoid starting with Klaviyo unless you already have strong sales volume or need advanced segmentation.

For a store with ~500–2,000 subscribers, I’d probably set up:

1. Welcome email + discount
2. Abandoned cart email/SMS
3. Post-purchase follow-up
4. Monthly newsletter
5. Occasional SMS sales alerts

That is enough to capture most of the value without paying for a complicated system.

If you tell me your platform (Shopify, WooCommerce, Etsy, Squarespace, etc.) and whether you have 500 vs 2,000 subscribers, I can narrow it to one choice.

For a small online store with under 2,000 subscribers, and your priorities are simple + cheap + basic email + SMS, I’d narrow it to these:

🥇 Best overall: Brevo

mail and SMS marketing software for small ecommerce stores

Why: Brevo is particularly attractive if you don't send huge volumes. Its pricing is more send-based, and it supports both email and SMS without pushing you into an expensive ecommerce platform. Current comparisons put its entry pricing around $9/month. www.omnisend.com

🥈 Best if you want ecommerce features: Omnisend

imple ecommerce email and SMS marketing platforms

Omnisend is more specifically built for online stores, so things like abandoned-cart emails, product-based campaigns, and automations are easier. However, SMS now requires the Pro plan for new subscribers, which starts at $59/month before SMS charges, so it may be more than you need. support.omnisend.com

My recommendation

Start with Brevo if your goal is literally “I just need something inexpensive that does email and basic texting without a lot of complexity.”

I'd skip Klaviyo for your situation unless you're planning to build sophisticated ecommerce automations. It's powerful, but you're likely paying for capabilities you don't need yet.

If you tell me roughly how many emails and SMS texts you expect to send per month (e.g. 2 emails + 1 text per month to 1,500 people), I can tell you which will be cheapest in actual monthly dollars.

For a small online store with under 2,000 subscribers, and your priorities are simple + cheap email + basic SMS, I’d narrow it to these:

🥇 I'd choose Brevo

Brevo's free plan includes email + SMS campaigns, with up to 300 emails/day and up to 100,000 stored contacts. Its paid Starter plan begins at $9/month. help.brevo.com

That's particularly attractive if you're only doing basic things like:

• Weekly promotional emails
• Welcome email
• Abandoned-cart/basic automations
• Occasional promotional texts
• Customer/order-related messages

🥈 Omnisend if your store is Shopify/WooCommerce

Omnisend is more purpose-built for ecommerce. Its current Standard plan starts at $16/month, while its Pro plan starts at $59/month and is where SMS is now available for new subscribers. SMS starts at $0.007/message for US/Canada at the applicable volume tier. support.omnisend.com

So I wouldn't choose Omnisend Pro just for basic SMS if keeping costs down is your main goal.

My recommendation

If I were starting your store today:

Brevo → best combination of cheap + simple + email/SMS in one place.

If you tell me what platform your store is on (Shopify, WooCommerce, Etsy, Wix, etc.) and roughly how many emails/texts you send per month, I can tell you which one will actually be cheapest for you.