ChatGPT answers, unedited

For a solo yoga instructor, I’d focus on something that is easy to learn, inexpensive, and good at recurring class announcements and promotions.

My shortlist

MailerLite's current free plan includes 2,500 emails/month, drag-and-drop editing, landing pages, signup forms, and basic automations; its paid plan starts around $12/month. MailerLite MailerLite

Brevo's free tier allows unlimited contacts but limits sending to 300 emails/day, while its Starter plan starts around $9/month. EveryAny.One Automarketer

Kit is particularly creator-oriented and currently offers a free plan for up to 10,000 subscribers, though its paid Creator plan is $33/month. Kit Help Center Kit

What I'd choose for your situation

Start with MailerLite. It strikes a particularly useful balance for a one-person yoga business: you can create a weekly schedule email, announce workshops or cancellations, collect new students through a signup form, and eventually automate things like a welcome sequence—all without needing a complicated marketing system.

A simple setup could be:

• Weekly: "This week's yoga schedule"
• Occasionally: workshop, retreat, or special-class promotion
• Automated: welcome email when someone joins your list
• Segments: regular students vs. prospective students
• Signup form: website/Instagram → email list

If you tell me roughly how many students/emails you have now (e.g. 100, 500, 1,000+), I can compare the actual monthly cost of MailerLite vs. Brevo vs. Kit at your size.

MailerLite's current free plan includes 2,500 emails/month, drag-and-drop editing, landing pages, signup forms, and basic automations; its paid plan starts around $12/month. MailerLite MailerLite

Brevo's free tier allows unlimited contacts but limits sending to 300 emails/day, while its Starter plan starts around $9/month. everyany.one automarketer.com

Kit is particularly creator-oriented and currently offers a free plan for up to 10,000 subscribers, though its paid Creator plan is $33/month. help.kit.com kit.com

What I'd choose for your situation

Start with MailerLite. It strikes a particularly useful balance for a one-person yoga business: you can create a weekly schedule email, announce workshops or cancellations, collect new students through a signup form, and eventually automate things like a welcome sequence—all without needing a complicated marketing system.

A simple setup could be:

For a solo yoga instructor, I’d keep it simple: you mainly need attractive emails, recurring class schedules, promotions, signup forms, and basic automation—not a complicated CRM.

My shortlist

Current comparisons generally put MailerLite and Brevo ahead on value for small businesses, while Mailchimp has become relatively expensive as your contact list grows. toolskeptic.com

🧘 What I'd choose for your yoga business

MailerLite is probably the easiest place to start.

It gives you the things you'd actually use:

• Weekly/monthly class schedule emails
• Pretty email templates
• Promotional emails like “New Saturday Morning Class”
• Signup forms for new students
• Automated welcome emails
• Landing pages
• Basic audience segmentation
• A free tier while you're building your list

Its current free plan is limited to 250 subscribers and 2,500 emails/month, with paid plans starting around $12/month depending on the plan/list size. www.emailtooltester.com

Brevo is worth considering instead if you expect your subscriber list to become large. Its pricing is primarily based on emails sent rather than number of contacts, and its free tier allows up to 300 emails per day. everyany.one

One caveat: if by "class schedules" you mean students actually booking and paying for classes, rather than simply emailing the schedule, I'd look at a yoga/class-booking platform alongside your email software.

My practical recommendation: start with MailerLite, keep your email list there, and use a separate booking system if you need reservations/payments. That gives a solo instructor a relatively inexpensive setup without a lot of technical work.

MailerLite
Brevo
Mailchimp

If you tell me roughly how many students/emails you have (e.g. 100, 500, or 1,000) and whether you need online class booking/payment, I can narrow it down to the cheapest setup for your specific situation.

For a solo yoga instructor, I’d pick MailerLite.

My ranking

1. mailerlite.com — best overall

• $0/month for up to 250 active subscribers and 2,500 emails/month.
• Very beginner-friendly drag-and-drop email builder.
• Includes signup forms, landing pages, and basic automations.
• Paid Comfort starts at $12/month when you outgrow the free plan. MailerLite MailerLite
• Great fit for sending weekly class schedules, cancellations, workshops, intro offers, and promotions.
• brevo.com — best if you expect a larger list

• Free plan allows 300 emails/day and up to 100,000 stored contacts.
• Paid Starter starts at $9/month.
• Good if you send frequent announcements and don't want pricing to be primarily based on your contact count. Brevo Help
• mailchimp.com — easy, but I'd skip it for your situation

• Free plan is limited to 250 contacts and 500 sends/month.
• Paid Essentials currently starts around $13/month.
• It's polished and popular, but you're likely to get better value from MailerLite as a one-person business. Mailchimp Mailchimp

What I'd do in your shoes

Start with MailerLite Free. You could have a simple weekly email like:

This Week at [Your Yoga Studio]
🧘 Monday — Vinyasa, 6 PM
🌿 Wednesday — Gentle Yoga, 10 AM
☀️ Saturday — Outdoor Yoga, 9 AM

New student special: First class $10

Reserve your spot → [booking link]

Then create an automated welcome email for anyone who joins your list. You won't need to pay anything until your audience exceeds 250 active subscribers. MailerLite

Bottom line: MailerLite is the best balance of cheap + beginner-friendly + enough marketing features for a solo yoga business.

If you tell me roughly how many students/emails you have now (e.g. 50, 300, 1,000), I can tell you exactly which plan I'd choose and what it would cost.

For a solo yoga instructor sending class schedules, workshops, and promos, I’d focus on something that is:

• easy to learn (you don’t need a marketing background)
• inexpensive while your list is small
• good-looking for wellness/lifestyle emails
• able to automate basics (welcome email, class reminders, new-student follow-ups)

My top picks:

My recommendation for your situation

I’d start with MailerLite. It’s probably the best balance of:

• beginner-friendly setup
• attractive templates for yoga/wellness
• low cost
• enough automation to save you time

A simple setup could be:

1. Create a subscriber form:

• “Get my weekly yoga schedule”
• “Join my wellness newsletter”
• “Get a free 10-minute morning flow”
• Send:

• Weekly schedule email
• Monthly workshop/promo email
• New student welcome sequence: - Email 1: Welcome + what to expect
• Email 2: Favorite beginner tips
• Email 3: Invite them to your next class
• Keep your list organized:

• Current students
• Past students
• Workshop attendees
• Interested but not yet booked

I would not start with a complex CRM or expensive marketing platform unless you’re selling courses, memberships, or retreats.

If you tell me roughly how many students are on your email list now (e.g., under 100, 100–1,000, 1,000+), I can narrow it down further.

For a solo yoga instructor, I’d pick MailerLite as the best beginner-friendly option.

My ranking

• 🥇 MailerLite — best overall for you. It’s relatively inexpensive, has a simple drag-and-drop editor, signup forms, basic automations, and is designed well for small businesses. Current comparisons put its entry paid plan around $10–$12/month, with a free tier available. Resources Rework CompareVue
• 🥈 Brevo — best if your class list gets large. Brevo charges primarily based on how many emails you send rather than how many contacts you store. Its free tier allows 300 emails/day, and paid plans start around $9/month. EveryAny.One AiMarketer
• 🥉 Mailchimp — easiest name to recognize, but not my budget pick. It's beginner-friendly, but its pricing becomes less attractive as your subscriber list grows. Best Firms
• Kit — worth considering if you're building a yoga teaching brand/content business. It's particularly geared toward creators, newsletters, courses, and digital products, but you probably don't need its extra capabilities just to send class schedules and promotions. EveryAny.One

What I'd do in your shoes

Start with MailerLite and use it for:

• Weekly class schedule emails
• “New class added” announcements
• Monthly promotions
• New-student welcome emails
• A simple signup form: “Get this week's yoga schedule”
• Automated reminders for upcoming workshops or special events

You don't need an expensive CRM or complicated marketing automation for this. Simple + inexpensive + easy to maintain is the sweet spot for a one-person yoga business.

mailerlite.com

If you tell me roughly how many students are on your email list (e.g. 100, 500, 1,000) and how often you want to email them, I can tell you which plan will be cheapest and what I'd choose.

For a solo yoga instructor, I’d start with MailerLite.

• mailerlite.com — Best overall: beginner-friendly, with email campaigns, signup forms, landing pages, and visual automations. Its free plan is currently up to 250 subscribers / 2,500 emails per month, with paid plans starting around $12/month. Small Mail Hub Best Firms
• brevo.com — Best if your list gets bigger: pricing is based primarily on emails sent rather than number of contacts. The free tier allows 300 emails/day, and paid plans start around $9/month. EveryAny.One Best Firms
• mailchimp.com — Easiest-known option, but not my budget pick: it has a free tier, but currently only 250 contacts and 500 sends/month, and costs tend to rise as your list grows. Mailchimp Best Firms

What I'd choose for you

MailerLite is the sweet spot if you want to send things like:

• Weekly class schedules
• “New Tuesday evening class!” announcements
• Last-minute openings
• Intro offers for new students
• Monthly newsletters
• Automated welcome emails when someone joins your list

You probably don't need expensive tools like ActiveCampaign or Klaviyo at this stage.

If you tell me roughly how many students/contacts you have now (e.g. 100, 500, 1,000+) and how often you'd email them, I can tell you which one will actually be cheapest for your situation.

For a solo yoga instructor, I’d pick MailerLite as the best beginner-friendly option.

My picks

• 🥇 mailerlite.com — Best overall

• Free up to 250 active subscribers and 2,500 emails/month.
• Very beginner-friendly drag-and-drop email designer.
• Includes signup forms, landing pages, and basic automations.
• Paid plans start around $12/month. MailerLite MailerLite
• Great for sending a weekly schedule, class reminders, new-class announcements, and promotions.
• 🥈 brevo.com — Best if you want a bigger contact list cheaply

• Free plan allows unlimited contacts, but limits you to 300 email sends per day.
• Paid Starter plans start at $9/month. Brevo Help Brevo Help
• A good choice if you expect your student list to grow beyond 250 fairly quickly.
• 🥉 kit.com — Best for building a personal brand

• Free up to 10,000 subscribers with unlimited broadcasts.
• Particularly good if you're planning to build a newsletter, sell online yoga programs, or create digital products.
• Its paid Creator plan is much more expensive at $33/month, so I'd only choose it if you're building beyond simple class marketing. Kit Help Kit

What I'd do in your shoes

Start with MailerLite Free. Create:

1. A simple weekly class schedule email
2. A monthly “what's new”/promo email
3. A signup form such as “Get this week's yoga schedule”
4. An automatic welcome email for new students

Once you have more than 250 active subscribers, decide whether MailerLite's ~$12/month plan or Brevo's $9/month Starter plan makes more sense for your sending volume. Brevo Help MailerLite

Bottom line: MailerLite is the one I'd recommend for a solo instructor who wants the easiest setup without spending much.

For a solo yoga instructor, I’d pick MailerLite.

🧘 My recommendation: MailerLite

mailerlite.com

Its current free plan supports up to 250 subscribers and 2,500 emails/month, plus drag-and-drop email creation, signup forms, landing pages, and three basic automations. That's plenty for sending weekly class schedules, monthly newsletters, and occasional promotions when you're starting out. MailerLite MailerLite

Once you grow, its Comfort plan starts at $12/month, adding more templates, automations, forms, and other features. MailerLite

When I'd choose Brevo instead

brevo.com

Brevo is particularly attractive if you expect your subscriber list to grow beyond 250 fairly quickly. Its free plan has unlimited contacts but limits you to 300 email sends per day; its Starter plan starts at $9/month. Brevo Help Brevo Help

Why not Mailchimp?

mailchimp.com

Mailchimp is perfectly good for beginners, but its current free plan is capped at 250 contacts and 500 sends/month, so I think MailerLite gives a solo instructor more useful functionality for the money. mailchimp.com

Bottom line: Start with MailerLite Free. Set up a simple signup form ("Get the weekly yoga schedule"), create one reusable newsletter template, and automate a welcome email. You can stay at $0 until your list reaches 250 active subscribers.

For a solo yoga instructor, I’d pick MailerLite as the best overall beginner option.

My shortlist

Why MailerLite: it is specifically geared toward solopreneurs, has an easy email builder, signup forms, and visual automations. Its current free plan is 250 subscribers and 2,500 emails/month, so you can start without paying. MailerLite Hostinger

mailerlite.com

Brevo is particularly interesting if your yoga studio eventually has, say, 1,000–5,000+ contacts but you only send a couple of newsletters per month. Its pricing is primarily based on emails sent rather than contacts stored, with a free tier and paid plans starting around $9/month according to current 2026 comparisons. EveryAny.One Best Firms

brevo.com

I wouldn't choose Mailchimp first for a brand-new solo business. Its free plan is currently limited to 250 contacts, and pricing can rise as your contact list grows. Mailchimp

mailchimp.com

What I'd do in your shoes

Start with MailerLite's free plan and set up:

• A weekly or biweekly class schedule email
• A simple "Book a class" button
• A welcome email for new subscribers
• Occasional promotions ("New student special," workshops, retreats, etc.)
• A signup form you can put on your website/Instagram

You don't need a complicated CRM or marketing system yet. MailerLite gives you the basics without making you learn a huge platform.

If you tell me roughly how many students/emails you have now (e.g. 100, 500, 2,000) and how often you want to email them, I can tell you which one will be cheapest for your specific situation.

Brevo is particularly interesting if your yoga studio eventually has, say, 1,000–5,000+ contacts but you only send a couple of newsletters per month. Its pricing is primarily based on emails sent rather than contacts stored, with a free tier and paid plans starting around $9/month according to current 2026 comparisons.

For a solo yoga instructor, I’d start with MailerLite. It hits the sweet spot of beginner-friendly, inexpensive, and good-looking emails without making you learn a complicated marketing system.

My top picks

• 🥇 mailerlite.com — Best overall

• Free: up to 250 subscribers and 2,500 emails/month.
• Paid: starts at $12/month for 5,000 monthly emails.
• Easy drag-and-drop emails, signup forms, landing pages, and basic automations.
• Particularly nice for sending a weekly class schedule + occasional promotions. MailerLite MailerLite
• You can start free and upgrade only when your student list grows.
• 🥈 brevo.com — Best if you expect a larger list

• Free plan allows unlimited contacts but limits you to 300 email sends/day.
• Paid Starter starts at $9/month and removes the daily sending limit. Brevo Help Brevo Help
• More powerful than you probably need initially, but useful if you eventually want SMS or more sophisticated customer management.

What I'd choose for you

MailerLite Free → MailerLite Comfort ($12/month).

For example, you could set up:

Every Monday: “This Week at [Your Studio]”
Monday — Vinyasa 6 PM
Wednesday — Gentle Yoga 10 AM
Saturday — Yoga + Brunch 9 AM

Promo: Bring a friend this week and both receive $5 off.

Then have a simple signup form where students join your email list.

One important 2026 change: MailerLite reduced its free tier to 250 subscribers / 2,500 monthly emails in June 2026, so I'd keep an eye on your list size as your classes grow. MailerLite

Bottom line: If you want something you can figure out yourself in an afternoon and keep costs around $0–$12/month, I'd pick MailerLite.

For a solo yoga instructor who wants to send class schedules, workshop announcements, and promotions without spending much, I’d start with a simple email marketing platform rather than a full CRM. The best beginner choices are: ToolSkeptic Resources Rework

My recommendation for your situation

Start with MailerLite. It’s probably the easiest fit for a one-person yoga studio because you can:

• Import your current student email list
• Create a weekly “Classes This Week” email
• Send promotions for workshops or retreats
• Add a signup form to your website or social media
• Set up an automatic welcome email for new students

A simple setup could be:

1. Create groups:

• Current students
• Past students
• Workshop interest
• Newsletter subscribers
• Send:

• Monday: weekly schedule
• Monthly: studio newsletter
• Occasional: early-bird offers or special events
• Automate:

• “Thanks for joining my yoga community”
• “Your first class is coming up”
• “We miss you” after a few months of inactivity

If you expect to grow from a few hundred students to several thousand subscribers, I’d compare MailerLite vs Brevo before committing because their pricing models differ. ToolSkeptic Propicked

A couple of details would change the recommendation:

• About how many people are on your email list now (under 500, 500–5,000, or more)?
• Do you mainly want class reminders/schedules, or are you also selling courses, memberships, or retreats?

For a solo yoga instructor who mainly wants to send class schedules, workshops, and promotions, I’d avoid complicated marketing systems. You likely need:

• A nice-looking newsletter
• Simple signup forms (website/Instagram link)
• Automated welcome emails for new students
• Segments like “regular students,” “new leads,” and “workshop attendees”
• Low cost as your list grows

My top picks:

ToolSkeptic SaaSMaste## My recommendation for your situation

I’d start with MailerLite.

A typical setup for a yoga studio of one:

1. Create a signup form:

• “Get the weekly yoga schedule”
• “Receive workshop announcements”
• “10% off your first private session”
• Create 3 lists/tags:

• Current students
• New subscribers
• Workshop/retreat interest
• Send:

• Weekly schedule email
• Monthly newsletter
• Occasional promotions

MailerLite is beginner-friendly and gives you the features most solo instructors need without feeling like a big business system. SaaSMaste

A simple budget comparison

• 0–500 students: use a free plan and spend $0/month
• 500–2,000 students: expect roughly $10–$30/month depending on the platform
• Several thousand students: compare Brevo vs. MailerLite pricing because their billing models differ. ToolSkeptic

I would not start with:

• activecampaign.com — powerful, but more than a solo yoga instructor usually needs
• klaviyo.com — better suited for product-based businesses
• Expensive “all-in-one studio management” platforms unless you also need scheduling, payments, memberships, and client records

If you tell me roughly how many students/emails you have now (e.g., 100, 500, 2,000) and whether you use Instagram, a website, or a booking app, I can narrow it down to the cheapest setup.

For a solo yoga instructor who mainly wants to send class schedules, workshops, and promotions, I’d prioritize something that is:

• easy to learn without marketing experience
• inexpensive while your list is small
• has nice templates (important for wellness brands)
• lets you automate basics like “welcome” emails and class reminders

My top picks:

My recommendation for your situation

I’d start with MailerLite.

A simple yoga business setup could be:

1. Create a signup form:

• “Get this month’s yoga schedule”
• “Receive workshop announcements”
• “Get a free 10-minute meditation”
• Create 3 email types:

• Weekly schedule: class times, locations, cancellations
• Monthly newsletter: yoga tips, student stories, upcoming events
• Promos: workshops, retreats, beginner series
• Add one automation:

• New subscriber → welcome email → free resource → invite to a class

If your list is currently under a few hundred students, you probably don’t need a complex CRM or expensive marketing platform.

A good low-cost stack would be:

• Email: mailerlite.com
• Scheduling/class bookings: a yoga-specific booking tool or your existing calendar system
• Payments: whatever you already use (avoid adding unnecessary subscriptions)

If you tell me roughly how many students are on your email list now (50, 500, 5,000+) and whether you need class booking/payment features, I can narrow it down further.

For a solo yoga instructor, I’d pick MailerLite. It’s beginner-friendly, inexpensive, and particularly well suited to sending recurring class schedules, promotions, and simple automated emails.

My ranking

MailerLite: Its current free plan allows up to 250 active subscribers and 2,500 emails/month, plus drag-and-drop email creation, signup forms, landing pages, and 3 automations. Its first paid tier, Comfort, starts at $12/month. MailerLite MailerLite

Brevo: The free plan allows 300 email sends per day with unlimited contacts, and the Starter plan begins at $9/month. This is attractive if you have a larger contact list but don't email everyone frequently. Brevo Help Brevo Help

Mailchimp: It also has a free tier for up to 250 contacts, but its paid pricing starts higher and its pricing structure is more complicated. Mailchimp

What I'd do in your situation

Start with MailerLite's free plan. You could have:

• Weekly: "This Week's Yoga Schedule"
• Occasionally: "New Sunday Morning Class!"
• Monthly: "Yoga Tips + Upcoming Events"
• Automated: Welcome email when someone joins your list
• Promos: Early-bird discounts, workshops, retreats, etc.

One caveat: MailerLite changed its free limits in June 2026, reducing the free tier from 500 to 250 active subscribers and from 12,000 to 2,500 monthly emails. MailerLite

If you expect to have more than 250 students/subscribers, I'd lean toward Brevo instead.

mailerlite.com · brevo.com

If you tell me roughly how many students are on your email list now (e.g. 50, 200, 500, 1,000) and how often you want to email them, I can tell you which will be cheapest for you.

Start with MailerLite's free plan. You could have:

For a solo yoga instructor, I’d choose MailerLite first.

My ranking

1. mailerlite.com — best overall

• Very beginner-friendly drag-and-drop email editor.
• Free plan currently allows 250 active subscribers and 2,500 emails/month. MailerLite MailerLite
• Paid Comfort starts at $12/month, with more automation, landing pages, forms, and booking features. MailerLite
• Particularly interesting for you because MailerLite also has built-in booking, including group sessions/classes. MailerLite
• Best for: weekly class schedules, new-class announcements, promotions, newsletters, and eventually simple automated welcome emails.
• brevo.com — best if your list gets larger

• Free plan allows up to 100,000 stored contacts and 300 email sends/day. Brevo Help Brevo Help
• Paid Starter begins at $9/month. Brevo Help
• Good if you have lots of subscribers but don't email them particularly often.
• Slightly more "business software" feeling than MailerLite.
• mailchimp.com — good, but not my first choice for you

• Familiar and polished, with a free tier for up to 250 contacts. Mailchimp
• Essentials starts at $13/month on the current pricing page. Mailchimp
• It's excellent, but I think MailerLite gives a solo instructor a better combination of simplicity and useful features for the money.

What I'd do in your shoes

Start with MailerLite's free plan. Create:

• A weekly "This Week's Classes" email
• A monthly promo/new-class email
• A simple signup form: "Get the Weekly Yoga Schedule"
• An automated welcome email for new subscribers
• A basic landing page for people to join your list

Once you have more than 250 active subscribers, decide whether the $12/month Comfort plan is worthwhile.

Bottom line: MailerLite is my pick for a beginner solo yoga teacher. It keeps your monthly cost at $0 initially, is easy to learn, and gives you room to grow into bookings and automation without immediately paying for a complicated marketing platform. MailerLite MailerLite

If you tell me roughly how many students you have (e.g. 50, 200, 500, 1,000), I can tell you which plan would be cheapest and what I'd set up for your yoga business.

For a solo yoga instructor who wants to send class schedules, workshop announcements, and promos without a lot of tech hassle, I’d start with a simple email marketing platform rather than a full CRM. My top picks:

ToolSkeptic SaaSMaste### My recommendation for your situation

I’d choose MailerLite first. A typical yoga instructor can use it for:

• Weekly class schedule emails
• “New student” welcome emails
• Workshop or retreat promotions
• Discount codes or referral offers
• Collecting emails from a website, QR code, or signup sheet
• Segmenting students (beginner classes vs. advanced, prenatal, workshops, etc.)

EmailCloud### A simple setup I’d use:

1. Create one list: “Yoga Community”
2. Add signup forms: - Website
3. Instagram/Facebook link
4. QR code at the studio or classes
5. Send: - Monday: weekly schedule
6. Monthly: newsletter + upcoming events
7. Occasional: promotions (early-bird workshop pricing, packages, retreats)
8. Create an automatic welcome email: - “Thanks for joining”
9. Your class schedule
10. What to bring
11. How to book

I would avoid at first:

• constantcontact.com — solid, but often pricier for a solo instructor.
• activecampaign.com — powerful, but probably more complexity than you need right now.

If you have under ~500 students, MailerLite or Brevo should comfortably cover you. ToolSkeptic softwarerundown.com

I can also suggest a simple yoga email calendar (what to send each week/month) if you’d like.

For a solo yoga instructor, I’d pick MailerLite as the best beginner-friendly, low-cost option.

My recommendation

mailerlite.com is especially well suited to what you described:

• Free to start: up to 250 active subscribers and 2,500 emails/month. MailerLite MailerLite
• Easy drag-and-drop emails — good for weekly class schedules, cancellations, workshops, and promotions without needing design skills.
• Signup forms and landing pages so people can join your email list from your website or social media.
• Basic automation is included on the free plan, useful for a welcome email when someone joins your list. MailerLite
• When you outgrow the free tier, the Comfort plan starts at $12/month. MailerLite

Another good choice: Brevo

brevo.com is worth considering if you expect a larger contact list but don't email extremely frequently.

Its free plan allows unlimited contacts (up to 100,000 stored) and 300 email sends per day. The paid Starter plan begins at $9/month. Brevo Help Brevo Help

The catch is that Brevo's free plan has the 300/day sending limit and includes Brevo branding.

Quick comparison

Bottom line: Start with MailerLite's free plan. For a solo instructor sending something like a weekly schedule + occasional class/workshop promotions, it gives you plenty to get started without committing to a monthly bill. When your list grows beyond 250 people, you can decide whether the $12/month plan is worth it. MailerLite

If you tell me roughly how many students/emails you have now (e.g. 50, 200, 500, 1,000), I can tell you exactly which plan I'd choose and what your monthly cost would be.

For a solo yoga instructor who wants to send class schedules, workshops, and promos without spending much, I’d start with a simple email marketing platform rather than a full CRM. The best choices are:

My recommendation for your situation

I’d choose MailerLite first. A yoga business usually needs:

• a weekly class schedule email
• a monthly newsletter
• new student welcome emails
• workshop announcements
• simple signup forms for a website or social media

MailerLite is usually the easiest balance of low cost + beginner-friendly + professional-looking emails. ToolSkeptic TechRadar

A simple setup you could create

1. Free signup form: “Join my yoga community”
2. Welcome email: introduce yourself + class times + what to expect
3. Weekly email: schedule, cancellations, reminders
4. Monthly promo: workshops, retreats, private sessions
5. Automatic follow-up: “Haven’t seen you in a while?” email

I would avoid more advanced tools like ActiveCampaign or Klaviyo unless you later add memberships, courses, or a larger sales funnel.

If you tell me your approximate student list size (e.g., under 100, 100–500, 500+) and whether you need class booking/payment integration, I can narrow it down further.

For a solo yoga instructor, I’d pick MailerLite.

My recommendation

mailerlite.com is probably the best balance of beginner-friendly + inexpensive + professional-looking emails.

• Free: up to 250 active subscribers and 2,500 emails/month. You get drag-and-drop email creation, signup forms, landing pages, and basic automations. MailerLite MailerLite
• Paid: starts at $12/month for the Comfort plan, which adds more templates, automations, forms, AI writing assistance, and other useful features. MailerLite
• It's particularly well suited to a solo business because you can start simple and add features as your student list grows.

Two good alternatives

Brevo is especially interesting if you expect your list to grow quickly. Its free plan allows unlimited contacts but limits you to 300 email sends/day; paid plans start at $9/month. Brevo Help Brevo Help

Mailchimp still has a free plan for up to 250 contacts, but its current paid pricing starts higher, so I don't think it's the best value for a solo instructor just getting started. Mailchimp

What I'd do in your shoes

Start with MailerLite Free and create:

1. A weekly class schedule email
2. A monthly special offer/promo
3. A simple "Welcome to my yoga community" automatic email for new subscribers
4. A signup form you can put on your website, Instagram bio, or QR code at your classes

You could realistically run your email marketing for $0/month initially, then move to the $12/month plan once your list exceeds 250 people.

If you tell me roughly how many students you have (e.g. 50, 200, 500, 1,000) and how often you want to email them, I can tell you which plan will be cheapest for your specific situation.

1. A weekly class schedule email
2. A monthly special offer/promo
3. A simple "Welcome to my yoga community" automatic email for new subscribers
4. A signup form you can put on your website, Instagram bio, or QR code at your classes

You could realistically run your email marketing for $0/month initially, then move to the $12/month plan once your list exceeds 250 people.

For a solo yoga instructor, I’d pick MailerLite.

My ranking

1. MailerLite — best overall for you

• Free: up to 250 subscribers and 2,500 emails/month.
• Paid Comfort starts at $12/month.
• Very beginner-friendly drag-and-drop editor, signup forms, landing pages, and simple automations.
• Great for sending weekly class schedules, cancellations, workshops, and promotions. MailerLite MailerLite
• mailerlite.com
• Brevo — best if you expect a larger contact list

• Free plan allows unlimited contacts but limits you to 300 email sends/day.
• Paid Starter starts at $9/month, with 5,000 emails/month.
• Particularly attractive if you want to keep lots of former/current students in your database without paying based primarily on contact count. Brevo Help Brevo Help
• brevo.com
• Mailchimp — good, but not my first choice

• Familiar and beginner-friendly, but its current free plan is only 250 contacts and 500 sends/month.
• Paid Essentials starts around $13/month for 500 contacts. Mailchimp Mailchimp
• mailchimp.com

What I'd do in your shoes

Start with MailerLite's free plan. For a solo instructor sending something like:

“This week's schedule + Saturday workshop + 10% off private sessions”

you'll have plenty of functionality without paying anything initially.

Once you pass 250 active subscribers, $12/month for MailerLite Comfort is still quite reasonable for a small yoga business. MailerLite

One important distinction: if your main goal is simply emailing students, use an email-marketing platform like MailerLite. If you also need class booking, payments, attendance, memberships, and automated reminders, I'd look at an all-in-one yoga studio/class-management system instead.

If you tell me roughly how many students/emails you have now (e.g. 50, 200, 500, 1,000), I can tell you which option is cheapest for your specific situation.

For a solo yoga instructor, I’d pick MailerLite.

My ranking

1. MailerLite — best overall for you

• Free up to 250 active subscribers and 2,500 emails/month. MailerLite MailerLite
• Paid Comfort starts at $12/month and adds more templates, automations, forms, landing pages, and other useful marketing tools. MailerLite
• The drag-and-drop editor is beginner-friendly, and you can create signup forms so students can join your email list.
• Particularly good if you want to send weekly schedules, class reminders, special offers, workshops, and intro-class promos.

mailerlite.com

2. Brevo — best if you expect a larger list

• Free plan allows unlimited contacts but limits you to 300 email sends per day. Brevo Help Brevo Help
• Starter begins at $9/month, with 5,000 monthly emails. Brevo Help
• Good choice if you have lots of students but don't email them extremely frequently.

help.brevo.com

3. Mailchimp — good, but not my first choice

• Its free plan is limited to 250 contacts and 500 email sends, so it's less generous for a growing yoga business. Mailchimp
• Paid plans start higher than MailerLite for comparable beginner needs.

mailchimp.com

What I'd do in your shoes

Start with MailerLite's free plan. You could have one simple weekly email like:

This Week at [Studio Name]
Monday — Gentle Yoga, 6 PM
Wednesday — Vinyasa, 7 PM
Saturday — Yoga + Meditation, 9 AM

🌿 New students: 20% off your first class this week
[Book Your Spot]

Once you pass 250 subscribers or need more sophisticated automation, move to the $12/month Comfort plan.

Bottom line: MailerLite gives you the best combination of low cost + beginner ease + attractive emails + signup forms + automation for a one-person yoga business.

For a solo yoga instructor, I’d choose mailerlite.com.

It hits the sweet spot of beginner-friendly + inexpensive + good enough for class schedules and promotions.

My picks

1. MailerLite — best overall

• Free: up to 250 subscribers and 2,500 emails/month.
• Includes drag-and-drop email creation, signup forms, landing pages, and basic automations.
• Paid plans start at $12/month.
• You can use it for weekly class schedules, monthly newsletters, promotions, and automated welcome emails. MailerLite MailerLite
• Best for you if: you want something simple that you won't outgrow immediately.
• mailchimp.com — easiest-known alternative

• Free plan is also limited to 250 contacts, but only 500 email sends/month.
• Its paid Essentials plan starts around $13/month under its current pricing structure. Mailchimp
• Very polished and beginner-friendly, but I think MailerLite gives a solo instructor more value for the money.

What I'd do in your situation

Start with MailerLite Free. You could have a simple system like:

• Monday: "This week's yoga schedule" email
• 1–2× per month: special class/workshop promotion
• Automated: welcome email when someone joins your list
• Occasionally: last-minute openings, cancellations, or special offers

Once you get above 250 subscribers, the $12/month MailerLite Comfort plan is a pretty reasonable next step. MailerLite

Bottom line: MailerLite is my recommendation. It's inexpensive enough for a solo business but has the features you'll likely want as your yoga student list grows.

If you tell me roughly how many students/emails you have now (e.g. 50, 200, 500), I can tell you exactly which plan I'd choose and what it would cost.

For a solo yoga instructor who’s new to email marketing, I’d pick mailerlite.com.

My ranking

1. MailerLite — best overall for you

• Free: up to 250 subscribers and 2,500 emails/month.
• Paid plans start at $12/month.
• Very beginner-friendly drag-and-drop email designer.
• Includes signup forms, landing pages, basic automation, and newsletters. MailerLite MailerLite
• Great for things like: “This week’s class schedule,” “New Saturday class,” “10% off your next package,” and automated welcome emails.
• brevo.com — best if you have a larger list

• Free plan allows 300 email sends per day.
• Paid Starter begins at $9/month.
• Particularly attractive if you have lots of subscribers but don't email them very frequently, because pricing isn't simply based on the size of your contact list. Brevo Help Brevo Help
• Mailchimp — good, but I wouldn't choose it for a budget-conscious beginner

• It's well known and has lots of integrations, but I'd favor MailerLite for your situation because you're primarily sending schedules and promotions rather than building a complicated marketing operation.

What I'd do in your shoes

Start with MailerLite's free plan. You can build your subscriber list from your existing students, create a nice branded weekly schedule email, and send occasional promotions without paying anything initially. Once you exceed 250 subscribers, the $12/month Comfort plan is a reasonable next step. MailerLite

One important distinction: if you also need to manage class bookings, payments, cancellations, and email all in one system, I'd look at yoga-studio/class-management software rather than a pure email platform.

If you tell me roughly how many students you have (e.g. 50, 200, 500, 1,000) and how often you'd email them, I can tell you which option would actually be cheapest for you.

For a solo yoga instructor, I’d start with MailerLite. It’s beginner-friendly, inexpensive, and has the features you actually need for class schedules and promotions.

My picks

MailerLite is my recommendation. Its free plan currently supports up to 250 active subscribers and 2,500 emails/month, plus signup forms, landing pages, basic automations, and a drag-and-drop email editor. Its first paid tier starts at $12/month. MailerLite MailerLite

That makes it particularly good for a yoga teacher who might send:

• Weekly class schedules
• “New class starting!” announcements
• Last-minute openings
• Monthly newsletters
• Workshops and retreat promotions
• Automated welcome emails for new students

mailerlite.com

Brevo is the runner-up if you expect your subscriber list to grow substantially. Its free plan allows unlimited contacts but limits you to 300 email sends per day; paid plans start at $9/month. Brevo Help Brevo Help

brevo.com

What I'd do in your shoes

Start with MailerLite Free. Don't pay for anything until you exceed 250 subscribers or need its paid features. For a solo instructor, there's little reason to start with a more complicated platform.

If you tell me roughly how many students/emails you have now (e.g. 100, 500, 1,000), I can tell you which plan will be cheapest and compare the actual monthly cost between MailerLite, Brevo, and Mailchimp.

For a solo yoga instructor, I’d pick MailerLite. It hits a particularly good balance of beginner-friendliness, low cost, and features you’re likely to actually use.

My top choices

1. mailerlite.com — Best overall

• Free: up to 250 active subscribers and 2,500 emails/month.
• Easy drag-and-drop email builder.
• Signup forms and landing pages, so you can collect emails from students.
• Automations are included, which could handle things like a welcome email when someone joins your list.
• Paid Comfort starts at $12/month. MailerLite MailerLite
• Best for: weekly class schedules, promotions, new-student welcome emails, and occasional special offers.
• brevo.com — Best if your list grows

• Free plan with 300 email sends per day and up to 100,000 stored contacts.
• Paid Starter starts at $9/month.
• Particularly attractive if you eventually have hundreds or thousands of students but don't email them constantly. Brevo Help Brevo Help
• Best for: a larger student list and relatively infrequent emails.

What I'd do in your shoes

Start with MailerLite's free plan. You could have a simple setup like:

New student → welcome email → weekly class schedule → occasional promo

You won't need a complicated CRM or marketing system. Once your list gets above 250 active subscribers, the $12/month Comfort plan is still quite reasonable. MailerLite

One important distinction: MailerLite's free plan is limited by number of active subscribers, whereas Brevo's free plan is primarily constrained by daily email volume. So if you have, say, 500 students and only email them once or twice a week, Brevo may actually be cheaper. Brevo Help MailerLite

If you tell me roughly how many students/emails you have now (e.g. 100, 300, 1,000) and how often you want to email them, I can tell you which one would cost you the least.

For a solo yoga instructor, I’d start with MailerLite. It hits the sweet spot of beginner-friendly, inexpensive, and good-looking emails without making you learn a complicated marketing system.

My picks

Why I favor MailerLite: its free plan gives you up to 250 active subscribers and 2,500 emails/month, plus drag-and-drop email creation, signup forms, landing pages, basic automation, and reporting. Its paid Comfort plan starts at $12/month. www.mailerlite.com

For your use case, you could easily have:

• A weekly class schedule email
• Last-minute class openings/cancellations
• Monthly promotions
• New-student welcome emails
• A signup form such as “Get my weekly yoga schedule”
• Automated reminders for people who join your list

Brevo is particularly interesting if your list gets bigger but you don't send constantly. Its free plan allows 300 emails per day, and its Starter plan begins at $9/month. help.brevo.com

What I'd do in your shoes

Start with MailerLite Free. Don't pay anything until you exceed 250 subscribers or need its paid features. For a solo instructor with a few hundred students/prospects, it should be plenty to get started.

If you tell me roughly how many students/subscribers you have (e.g. 50, 200, 500, 1,000) and how often you want to email them, I can tell you which option will be cheapest for your situation.

For a solo yoga instructor, I’d start with MailerLite. It hits the sweet spot of beginner-friendly + inexpensive without giving you a bunch of business software you don’t need.

My picks

MailerLite's current free plan includes up to 250 subscribers and 2,500 emails/month, plus drag-and-drop email creation, signup forms, landing pages, and basic automations. Its paid Comfort plan starts at $12/month. www.mailerlite.com

MailerLite pricing

Why I think it's particularly good for yoga: you could have a signup form saying “Get the weekly yoga schedule + special classes”, automatically welcome new students, then send one attractive email each week with your schedule and occasional promos.

One alternative I'd seriously consider: Brevo

Brevo charges primarily based on emails sent rather than contacts stored. Its free plan allows up to 100,000 contacts and 300 emails/day; paid plans start at $9/month. help.brevo.com

Brevo pricing

So, for example, if you eventually have 1,000 students on your list but only email them once a week, Brevo can become very attractive. If you have a small list, though, I prefer MailerLite's interface.

My recommendation:
👉 Start with MailerLite Free. Don't pay anything until your list exceeds the free limit or you need its additional features. For a solo instructor sending a weekly schedule + occasional promotions, that's probably all you need.

If you tell me roughly how many students are on your email list (e.g. 100, 500, 2,000) and how often you want to email, I can tell you which will be cheapest for your specific situation.

For a solo yoga instructor, I’d pick MailerLite. It hits a particularly nice balance of beginner-friendliness, low cost, and features you’re likely to actually use.

My ranking

1. MailerLite — my recommendation
MailerLite

The free plan gives you up to 250 subscribers and 2,500 emails/month, plus drag-and-drop email creation, signup forms, landing pages, basic automations, and reporting. Its paid Comfort plan starts at $12/month. www.mailerlite.com

For a yoga teacher, that means you could easily set up:

• Weekly class schedule emails
• “New class added” announcements
• Promotional offers
• New-student welcome emails
• A signup form for your website/Instagram
• Automated follow-ups for new subscribers

2. Brevo — best if you expect a bigger list
Brevo

Brevo's free plan allows 300 emails per day and up to 100,000 stored contacts, although the daily sending limit can become inconvenient as your audience grows. Its Starter plan begins at $9/month and removes the daily sending limitation. help.brevo.com

I'd choose Brevo over MailerLite if you expect to have hundreds or thousands of students/subscribers fairly quickly.

3. Mailchimp — good, but not my first choice for you
Mailchimp

Mailchimp is very established and beginner-friendly, but its current free tier is also limited to 250 contacts, while paid Essentials starts at $13/month. mailchimp.com

What I'd do in your shoes

Start with MailerLite's free plan. You don't need to spend anything while your list is under 250 people. Once your list grows, move to the $12/month plan.

For a solo instructor, I'd avoid paying for a complicated marketing platform until you actually need its extra features.

If you tell me roughly how many students you have now (e.g. 50, 200, 500) and whether you want to send just emails or also take class bookings/payments, I can narrow it down to the best 1–2 options for your exact setup.

For a solo yoga instructor who wants something beginner-friendly and inexpensive, I’d pick MailerLite.

My ranking

MailerLite's current free plan allows 250 active subscribers and 2,500 emails/month, plus email campaigns, basic automations, signup forms, a landing page, and a website. Its first paid tier starts at $12/month. www.mailerlite.com

Brevo is particularly attractive if you have a larger contact list but don't email constantly: its free plan allows up to 100,000 stored contacts but limits sending to 300 emails per day. Its Starter plan begins at $9/month. help.brevo.com

Mailchimp is also free below 250 contacts, but I'd choose MailerLite for your situation because you're likely to want simple newsletters, class announcements, promotions, and signup forms without paying for a lot of extra marketing machinery. mailchimp.com

What I'd do in your shoes

Start with MailerLite Free and use it for:

• 🧘 Weekly class schedule
• 📅 Special workshops/events
• 🎟️ Intro offers and promotions
• 📧 Automated welcome email for new students
• 📋 Signup form for your website/Instagram
• 💌 Occasional "we miss you" emails

Once you get past 250 subscribers, the $12/month plan is still quite reasonable for a solo business. www.mailerlite.com

Bottom line: → MailerLite is my recommendation.

See MailerLite's current pricing

If you tell me roughly how many students/contacts you have now (e.g. 50, 200, 500, 1,000) and how often you want to email them, I can tell you which plan is likely to be cheapest.

For a solo yoga instructor, I’d keep it simple: you probably need attractive emails, a signup form, basic automation, and a low bill—not a complicated CRM.

My top picks

I'd choose MailerLite. Its interface is particularly well suited to a one-person business: drag-and-drop emails, signup forms, landing pages, automations, and templates without making you learn a complicated marketing system. Its current free plan is limited to 250 subscribers and 2,500 emails/month, while the paid Comfort plan starts at $12/month. www.mailerlite.com

MailerLite pricing

Brevo would be my #2. It's especially attractive if you expect a larger contact list but only send a few newsletters/promos each month, because its pricing is based primarily on email volume rather than the number of contacts you store. Its free tier currently allows 300 emails/day. www.techradar.com

Brevo

What I'd do in your shoes

Start with MailerLite and set up:

1. Weekly class schedule email — “This Week's Yoga Classes”
2. Promo email — workshops, intro offers, special events
3. Signup form — collect name + email from students
4. Welcome email — automatically sent when someone joins
5. Simple groups — e.g. regular students, workshop attendees, prospective students

You don't need Mailchimp, ActiveCampaign, or a sophisticated CRM yet. For a solo instructor, that would likely be paying for complexity you won't use.

Bottom line: MailerLite if you want the easiest all-around choice; Brevo if keeping the monthly cost as low as possible as your list grows is the priority. Current 2026 comparisons similarly put MailerLite and Brevo among the strongest budget options for small businesses. toolskeptic.com

If you tell me roughly how many students/emails you have now (e.g. 100, 500, 1,000) and how often you want to email them, I can tell you which one will be cheapest for your specific situation.

For a solo yoga instructor who wants to send class schedules, workshop announcements, and promos without a big monthly bill, I’d start with a simple email marketing platform rather than a full CRM.

My top picks:

toolskeptic.comsoftwarerundown.com

My recommendation: start with MailerLite

For a yoga business, it hits the sweet spot:

• Drag-and-drop email designs (good for class calendars and beautiful yoga photos)
• Signup forms you can put on your website or booking page
• Simple automations, such as:
  • “Welcome to my yoga community”
  • “Your first class reminder”
  • “Monthly schedule newsletter”
• Enough free capacity for many solo instructors before paying www.stackfyi.com

A simple setup I’d use:

1. Create groups:
   • Current students
   • Past students
   • Workshop/interested list
   • Newsletter subscribers

2. Send:
   • Weekly: class schedule + one helpful tip
   • Monthly: workshop promos, testimonials, special events
   • Occasional: early-bird discounts

3. Add a signup form:
   • “Get my weekly yoga schedule + wellness tips”
   • Offer a small incentive (free meditation audio, beginner yoga guide, first-class discount)

When I’d choose something else:

• Choose Brevo if you expect a large email list but only send a few campaigns a month; its pricing model can be attractive for that use case. www.stackfyi.compropicked.com
• Choose Kit if your goal is eventually selling courses, memberships, or building a yoga newsletter brand. resources.rework.com
• Choose Mailchimp if you want the most familiar interface and don’t mind potentially higher costs later. toolskeptic.comsoftwarerundown.com

For most one-person yoga studios, I’d begin with MailerLite + a simple monthly newsletter template and only upgrade when your list or automation needs grow. www.techradar.com

For a solo yoga instructor, I’d pick MailerLite. It hits the sweet spot of beginner-friendly + inexpensive + enough features for class schedules and promotions.

🧘 My top picks

Why MailerLite: Its current free plan includes up to 250 subscribers and 2,500 emails/month, plus signup forms, landing pages, campaigns, and basic automations. Its paid Comfort plan starts at $12/month. www.mailerlite.com

For your situation, you could use it to:

• Send a weekly class schedule
• Announce new classes or workshops
• Send occasional special promotions
• Collect emails through a “Join my yoga community” signup form
• Automatically welcome new students
• Create simple, attractive emails without knowing design or HTML

MailerLite official pricing

💰 One interesting alternative: Brevo

If you eventually have a large email list but don't email everyone very often, Brevo can be cheaper because it primarily charges based on email volume rather than number of contacts. Its free tier currently allows unlimited contacts with a daily sending limit. www.mailercloud.com

Brevo official website

My recommendation

Start with MailerLite's free plan. Don't pay for anything initially. For a solo instructor with, say, 50–250 students, it's likely plenty.

Once your list grows, I'd compare the cost of MailerLite vs. Brevo based on how many students you have and how frequently you send emails.

If you tell me roughly how many students/emails you have now (e.g. 100, 500, 1,000) and whether you want online class bookings/payments too, I can tell you exactly which one I'd choose and what it would cost you per month.

For a solo yoga instructor who wants to send class schedules, workshops, and promo emails without a steep learning curve, I’d start with MailerLite. It’s a good balance of beginner-friendly design tools, automation, and low cost. www.g2.com

Here’s how I’d rank the best options for your situation:

My pick for your exact use case: MailerLite.

A simple setup could be:

1. Create a signup form:
   • “Join my weekly yoga schedule”
   • Collect name + email
2. Send:
   • Weekly class schedule
   • Monthly workshop/promotions
   • Occasional “bring a friend” offers
3. Add one automation:
   • New subscriber → welcome email → class info → booking link

You probably don’t need expensive tools like ActiveCampaign or complex CRM systems yet.

A few yoga-business features worth looking for:

• ✅ Drag-and-drop email templates (for calming, visual newsletters)
• ✅ Signup forms you can put on your website/Instagram bio
• ✅ Automated welcome emails
• ✅ Mobile-friendly emails
• ✅ Easy contact tagging (e.g., “prenatal yoga,” “beginners,” “workshop attendees”)

If you have under ~500 students/subscribers, I’d begin with the free plan of MailerLite or Brevo and upgrade only when your list or automation needs grow. www.g2.compropicked.com

I can also help you choose between email marketing software vs. yoga studio booking software (they solve different problems).

For a solo yoga instructor just starting out, I’d pick MailerLite.

🧘 My pick: MailerLite

It’s a particularly good fit because you can start completely free and upgrade only when your class list grows.

• Free: up to 250 active subscribers and 2,500 emails/month. www.mailerlite.comwww.mailerlite.com
• Easy drag-and-drop email builder—good for making attractive class schedules without technical skills.
• Signup forms so students can join your email list.
• Basic automations, useful for things like a welcome email or reminder series.
• Paid Comfort plan starts at $12/month, aimed specifically at solopreneurs and small teams. www.mailerlite.com
• You can also build a simple landing page for your classes. www.mailerlite.comwww.mailerlite.com

Two alternatives

Brevo is worth considering if you expect your subscriber list to grow quickly: its free plan allows unlimited contacts but limits you to 300 email sends per day, while its Starter plan begins at $9/month. help.brevo.com

For your situation, I'd start with MailerLite's free plan. You could use it for a weekly email like:

🧘 This Week's Classes
Monday 6 PM — Slow Flow
Wednesday 9 AM — Morning Yoga
Saturday 10 AM — Community Class

New student special: $15 off your first class

Then add an automated welcome email and occasional promotions as your list grows.

If you tell me roughly how many students you have (e.g. 50, 200, 500+) and whether you need online class booking/payment, I can narrow it down to the cheapest setup for you.

For a solo yoga instructor, I’d pick MailerLite. It’s beginner-friendly, inexpensive, and has the features you actually need for class schedules and promotions.

My ranking

MailerLite: Its current free plan allows 250 active subscribers and 2,500 emails/month, plus email campaigns, signup forms, landing pages, and basic automations. Its paid Comfort plan starts at $12/month. www.mailerlite.com

MailerLite pricing

Brevo: A particularly good alternative if you have a larger contact list but don't email everyone frequently. Its free plan allows 300 email sends per day, and paid Starter starts at $9/month. help.brevo.com

Brevo pricing

What I'd do in your shoes

Start with MailerLite Free and create:

• A weekly "This Week's Yoga Classes" email
• A monthly promo/special-offer email
• A signup form for new students
• An automated welcome email for new subscribers

Once you have more than 250 active subscribers or need more automation, move to the $12/month plan.

If you tell me roughly how many students/contacts you have now (e.g. 100, 500, 1,000), I can tell you which one is likely to be cheapest for your specific situation.

For a solo yoga instructor, I’d pick MailerLite. It’s beginner-friendly, inexpensive, and well suited to sending weekly class schedules, promotions, and occasional automated emails.

My top choices

MailerLite: The free plan currently allows 250 active subscribers and 2,500 emails/month, plus signup forms, landing pages, basic automations, A/B testing, and a drag-and-drop editor. Its paid Comfort plan starts at $12/month. www.mailerlite.com

MailerLite pricing

Brevo: Its free plan allows 300 emails per day, with unlimited-duration free use; its Starter plan begins at $9/month. This can be particularly attractive if you have lots of contacts but don't email them very frequently. help.brevo.com

Brevo pricing

What I'd do in your shoes

Start with MailerLite Free. You could use it for:

• 🧘 Weekly schedule: "This week's yoga classes"
• 🎟️ Promotions: "New student special — 20% off"
• 📅 Automated welcome email when someone joins your list
• 📍 Signup form you put on your website/Instagram
• 💌 Occasional reminders about workshops or special classes

Once you get above 250 subscribers or need more sophisticated automation, move to Comfort at $12/month rather than switching platforms. www.mailerlite.com

Bottom line: MailerLite is the best fit for your situation. Brevo is my second choice if you expect your email list to grow substantially.

If you tell me roughly how many students/emails you have now (e.g. 100, 500, 2,000) and how often you'd email them, I can tell you which plan would be cheapest.

For a solo yoga instructor, I’d pick MailerLite. It hits the sweet spot of beginner-friendly + inexpensive + enough features for class schedules and promotions.

My top choices

1. MailerLite — my recommendation
Its current free plan supports up to 250 subscribers and 2,500 emails/month, plus drag-and-drop email creation, signup forms, landing pages, basic automations, and A/B testing. Its paid Comfort plan starts at $12/month. www.mailerlite.comwww.mailerlite.com

That is plenty for something like:

• Weekly class schedule
• “New Saturday morning class!” announcement
• Monthly studio/newsletter update
• Promotional offers
• Automatic welcome email when someone joins your list

One important recent change: MailerLite reduced its free subscriber limit from 500 to 250 in June 2026. www.mailerlite.com

MailerLite pricing

2. Brevo — best if you have a larger list but don't email constantly
Brevo's free plan allows 100,000 stored contacts but limits you to 300 email sends per day. Its Starter plan begins at $9/month. help.brevo.com

The catch is that the daily sending limit can be inconvenient if you have, say, 500+ students and want everyone to receive the same announcement on the same day.

Brevo pricing

What I'd do in your shoes

Start with MailerLite's free plan. Don't pay anything until you have more than 250 active subscribers or actually need the paid features.

For a yoga business, I'd keep the setup very simple:

Signup → Welcome email → Weekly schedule → Occasional promotion

You don't need a complicated marketing platform when you're running classes yourself. MailerLite's forms and landing pages can also help you collect emails from people who discover you through your classes or social media. www.mailerlite.comwww.mailerlite.com

If you tell me roughly how many students/emails you have now (e.g. 50, 200, 500, 1,000), I can tell you which one is likely to be cheapest for your situation.

For a solo yoga instructor, I’d pick MailerLite.

MailerLite pricing

My recommendation

Why MailerLite fits a yoga business particularly well: you can create attractive class-schedule emails with a drag-and-drop editor, signup forms, landing pages, and basic automations without needing technical skills. Its free tier currently allows 250 subscribers and 2,500 emails/month; the paid Comfort plan starts at $12/month. www.mailerlite.com

For example, you could set up:

• 🧘 Weekly schedule email — classes, times, locations, booking button
• 🌿 New-student welcome sequence — automatically sent after someone joins your list
• 🎉 Promo emails — “Bring a friend,” workshops, intro offers, etc.
• 📋 Signup form — put it on your website/Instagram bio
• 🔁 Automated reminders — useful for turning new students into regulars

Brevo is my runner-up if keeping the monthly bill as low as possible is your priority. Its free plan has no time limit and allows up to 300 email sends per day, while Starter begins at $9/month. help.brevo.com

Bottom line: Start with MailerLite Free. If you get past 250 subscribers, the $12/month plan is still inexpensive and gives you a much better marketing setup than trying to manage class promotions manually.

Start with MailerLite