ChatGPT answers, unedited

For a budget-constrained nonprofit that needs email segmentation, I’d put MailerLite high on the shortlist.

• MailerLite — offers a 30% nonprofit discount on all paid plans, with proof of nonprofit status required. Its pricing is subscriber-based, and its paid plans include segmentation and automation capabilities. The discount is ongoing and doesn’t expire while the account remains eligible. MailerLite MailerLite

mailerlite.com

• Brevo — particularly interesting if you have a large contact list but don't email everyone frequently, because its pricing is primarily based on email volume rather than the number of contacts stored. Its free tier allows unlimited contacts, although sending is limited. Segmentation is supported. Capterra

brevo.com

• Mailchimp — has strong segmentation and a large ecosystem, but its nonprofit pricing is less compelling than MailerLite's according to current comparisons. Some 2026 sources report a 15% nonprofit discount, while another current comparison says there is no formal program, so I'd verify the discount directly before budgeting around it. Capterra Scottship Solutions

mailchimp.com

What I'd compare for your situation

One important budgeting distinction: don't compare only the advertised monthly starting price. For a nonprofit, the cost can change substantially depending on whether you're billed by contacts, emails sent, or both. MailerLite Capterra

If you tell me roughly how many subscribers you have (e.g. 1,000 / 5,000 / 20,000) and how many emails you send per month, I can calculate the likely monthly cost of MailerLite vs. Brevo vs. Mailchimp for your specific use case.

For a budget-constrained nonprofit that needs segmentation, I’d put MailerLite near the top of the shortlist.

Why MailerLite stands out

MailerLite currently offers verified nonprofits 30% off paid plans, and the discount is ongoing rather than a short promotional period. MailerLite MailerLite

It also specifically supports nonprofit-style segmentation: you can maintain separate groups/segments for donors, volunteers, board members, and event attendees, without an additional fee for the segments. MailerLite Its automation system can trigger workflows based on segments, which is useful for things like welcome sequences, donor follow-ups, and event reminders. MailerLite

For example, you could create segments such as:

• First-time donors
• Recurring donors
• Lapsed donors
• Volunteers
• Event attendees
• Monthly newsletter subscribers

One important caveat: MailerLite's pricing depends on subscriber count, so I'd compare the actual post-discount price at your list size rather than just the percentage discount.

When I'd consider the others

Mailchimp is worth considering if your team already knows it or needs its broader ecosystem. It advertises a 15% nonprofit discount, although its pricing structure can become less attractive as your contact database grows. Mailchimp

Brevo can make particular sense if you have a large list but send relatively few campaigns, because its pricing model is more send-oriented. Its free tier also allows unlimited contacts with a daily sending limit, according to a recent nonprofit comparison. Capterra

Bottom line: If your priorities are low cost + nonprofit discount + straightforward segmentation, I'd start by pricing out MailerLite at your actual subscriber count, then compare that figure with Brevo and Mailchimp. MailerLite Mailchimp

mailerlite.com · mailchimp.com

For a budget-constrained nonprofit, MailerLite looks like the strongest overall value right now—especially if segmentation is important.

My pick: MailerLite

MailerLite nonprofit pricing

MailerLite currently advertises 30% off all paid plans for verified nonprofits. More importantly for your use case, it says you can create unlimited groups and segments at no additional fee—so you could maintain separate audiences for donors, volunteers, board members, event attendees, monthly donors, lapsed donors, etc. www.mailerlite.com

That's particularly attractive when your team needs segmentation but can't afford a sophisticated CRM/marketing-automation platform.

Runner-up: Constant Contact

Constant Contact pricing and nonprofit discount

Constant Contact offers 20% off with a six-month prepayment or 30% off with a 12-month prepayment for eligible nonprofits. Its Standard plan includes 10 custom segments, along with automation and A/B testing. www.constantcontact.com

I'd choose it over MailerLite if events, registrations, social marketing, and hands-on customer support are especially important.

One interesting alternative: Brevo

Brevo can be particularly economical if you have a large donor/contact database but don't email everyone frequently, because its pricing is more oriented around sending volume than simply the number of stored contacts. Its free tier also permits unlimited contacts, subject to a daily sending limit. www.capterra.com

Bottom line:

• Best overall value + segmentation: MailerLite
• Best for events and broader marketing: Constant Contact
• Best for a large list with relatively infrequent campaigns: Brevo
• Best if your team already knows it: Mailchimp

If you tell me roughly how many contacts you have (e.g. 1,000 / 5,000 / 10,000) and how many emails you send per month, I can calculate which would actually be cheapest for your nonprofit.

For a nonprofit with a tight budget, I’d shortlist MailerLite, Brevo, and Constant Contact. The best choice depends heavily on list size and how often you send.

My pick: MailerLite

If your main requirements are low cost + meaningful segmentation, I'd start with MailerLite. It has a reported 30% nonprofit discount and supports subscriber segmentation, automation, forms, and targeted campaigns. Mailercloud

Brevo is particularly interesting if you have, say, 5,000–20,000 supporters but don't email them constantly. Its pricing model is more send-oriented, so you aren't necessarily paying simply because you have a large database. Scottship Solutions

Constant Contact has the clearest officially documented nonprofit discount: 20% for six-month prepayment or 30% for annual prepayment. Its Standard and Premium tiers provide progressively stronger segmentation and automation. Constant Contact Constant Contact Knowledge Base

I'd put Mailchimp behind those for a highly budget-conscious nonprofit. It currently advertises a 15% verified nonprofit discount, but contact-based pricing can make it less attractive as your supporter list grows. Mailchimp

Bottom line:

• Under ~2,500 contacts: MailerLite is where I'd start.
• Large list, infrequent emails: Consider Brevo.
• You value phone support/ease of use and can prepay: Constant Contact.
• Already deeply invested in Mailchimp: Its 15% nonprofit discount may make staying put reasonable.

If you tell me roughly how many contacts you have and how many emails you send per month, I can compare the likely monthly cost of these three for your nonprofit.

If your main requirements are low cost + meaningful segmentation, I'd start with MailerLite. It has a reported 30% nonprofit discount and supports subscriber segmentation, automation, forms, and targeted campaigns. Mailercloud

Brevo is particularly interesting if you have, say, 5,000–20,000 supporters but don't email them constantly. Its pricing model is more send-oriented, so you aren't necessarily paying simply because you have a large database. Scottship Solutions

Constant Contact has the clearest officially documented nonprofit discount: 20% for six-month prepayment or 30% for annual prepayment. Its Standard and Premium tiers provide progressively stronger segmentation and automation. constantcontact.com knowledgebase.constantcontact.com

I'd put Mailchimp behind those for a highly budget-conscious nonprofit. It currently advertises a 15% verified nonprofit discount, but contact-based pricing can make it less attractive as your supporter list grows.

Bottom line:

For a nonprofit with a tight budget, I’d focus on cost after nonprofit discounts, segmentation quality, and how quickly your team can manage campaigns. These are the strongest low-cost options:

Constant Contact Constant Contact### My shortlist for a constrained nonprofit budget

1. Best overall value: MailerLite

• Good balance of affordability and nonprofit-friendly features.
• Segmentation is simple enough for a small marketing team: e.g., “monthly donors,” “volunteers,” “event attendees,” “lapsed supporters.”
• Automation features are available without moving into expensive enterprise tiers. Constant Contact
• Cheapest when your list is growing: Brevo

• Useful if you have many contacts but don’t email every day.
• Pricing is based more around sending volume rather than only the size of your contact database, which can help nonprofits with large supporter lists. Capterra
• Best if your team already knows it: Mailchimp

• A safe choice if volunteers or staff have prior experience.
• Strong segmentation and integrations with many nonprofit tools, but costs can rise as your audience grows. Constant Contact
• Best for event-heavy nonprofits: Constant Contact

• Worth considering if you run frequent events, registrations, or community outreach.
• The nonprofit discount can be meaningful, but it may not be the cheapest option at scale. Constant Contact

Segments I’d set up immediately for a nonprofit

Whichever platform you choose, create segments like:

• Donors: first-time, recurring, major donors, lapsed donors
• Supporters: newsletter-only subscribers, advocates, volunteers
• Programs: people interested in specific services or causes
• Engagement: highly engaged, inactive for 90/180+ days
• Events: attendees, registrants, no-shows

For a small nonprofit (for example, under ~10,000 contacts), I’d usually start with MailerLite or Brevo. If your organization already has a mature donor database and needs complex integrations, Mailchimp may justify the higher cost. Capterra

If you share your approximate list size (e.g., 1,000 vs. 25,000 contacts), sending frequency, and whether you need donor CRM integration, I can narrow this to the cheapest practical choice.

If your priorities are low cost + nonprofit pricing + solid segmentation, I’d put MailerLite at the top of the shortlist.

Best fit: MailerLite

• Nonprofit discount: 30% off any paid plan, with proof of nonprofit status. The discount is ongoing rather than a short-term promotion. MailerLite MailerLite
• Free option: currently supports up to 250 subscribers, so it can work while your list is small. MailerLite
• Segmentation: supports dynamic segments, groups/tags, and custom fields, so you can target donors, volunteers, event attendees, monthly donors, etc. MailerLite MailerLite
• Automation: useful for welcome sequences, donor follow-ups, re-engagement, and similar campaigns. MailerLite
• Current paid pricing: the entry paid plan shown is $12/month for up to 500 subscribers, before the nonprofit discount—so roughly $8.40/month after 30% off. MailerLite

mailerlite.com

Other options worth considering

• Brevo — particularly attractive if your list is large but you don't send huge numbers of emails every month. Its free plan allows 300 emails/day, and it has strong segmentation based on attributes and subscriber activity. Brevo
• Mailchimp — has sophisticated segmentation and nonprofit-oriented automation, but I'd generally consider it after MailerLite if keeping costs down is the main constraint. Mailchimp Mailchimp

My recommendation: start with MailerLite, especially if you have a small-to-medium list and want straightforward donor/volunteer segmentation without spending much staff time managing the system. The 30% nonprofit discount makes its already-low pricing particularly compelling. MailerLite

If you tell me roughly how many contacts you have and how many emails you send per month, I can compare the likely annual cost of MailerLite vs. Brevo vs. Mailchimp for your nonprofit.

For a nonprofit with a tight budget, I’d prioritize low monthly cost, nonprofit discounts, usable segmentation, and room to grow. The best fit depends on your list size and how complex your campaigns are, but these are strong options:

My shortlist for a constrained nonprofit budget

1. MailerLite — probably the strongest balance of affordability + segmentation. Good for separating:

• monthly donors
• one-time donors
• volunteers
• event attendees
• newsletter-only subscribers
• inactive supporters
• Brevo — worth considering if you have tens of thousands of contacts but only send a few campaigns per month, because contact-count pricing can become expensive with some platforms. Capterra
• Mailchimp — a safe choice if your team already knows it or you rely on many integrations, but watch costs as your audience grows. Capterra

Segments I’d recommend setting up for a nonprofit

Whatever tool you choose, make sure it supports tags/custom fields for:

• Donor status: never donated / first-time / recurring / lapsed
• Engagement: opened recently / inactive 90+ days
• Interests: programs, causes, geographic area
• Relationship: volunteer, board member, partner, beneficiary, supporter
• Giving history: gift size, last donation date, campaign source

If you’re under roughly 5,000 contacts, I’d lean toward MailerLite or Mailchimp. If you’re above 10,000–20,000 contacts, I’d look harder at Brevo or a nonprofit CRM + email combination to avoid rising subscriber costs. Capterra

I can also help compare them based on your number of subscribers, monthly email volume, and whether you send fundraising appeals vs. newsletters/events.

For a budget-conscious nonprofit, MailerLite would be my first choice right now.

• MailerLite — best overall value: nonprofits get 30% off any paid plan, and the discount is ongoing as long as the account remains eligible. It supports unlimited groups and segments, so you can separate donors, volunteers, event attendees, monthly givers, etc. It also supports dynamic content and automation. MailerLite MailerLite
• Mailchimp — good, but pricier: verified nonprofits get 15% off. It has strong segmentation, including more advanced/predictive segmentation on higher-tier plans, but its pricing tends to be less attractive for a small nonprofit. Mailchimp Mailchimp Mailchimp
• MailerLite's cost advantage: MailerLite's own June 2026 comparison shows, for example, that at 5,000 subscribers, its nonprofit-discounted Power plan is listed at $48.30/month, versus $85 for Mailchimp Standard after its nonprofit discount. MailerLite

My recommendation

If your main needs are low cost + donor/audience segmentation + easy campaign management, I'd choose MailerLite. It's particularly compelling if you need multiple audiences without paying extra for every segment. MailerLite

If you tell me roughly how many contacts you have (e.g., 1,000 / 5,000 / 10,000) and whether you need automations, I can compare the 2–3 cheapest options and estimate your actual monthly cost.

For a nonprofit with a tight budget and a real need for segmentation, I’d shortlist Brevo, MailerLite, and Constant Contact rather than automatically choosing Mailchimp.

Constant Contact's nonprofit discount is particularly attractive if you can afford annual prepayment: its current policy gives eligible nonprofits 20% off with six months prepaid or 30% off with 12 months prepaid. Constant Contact Constant Contact

Mailchimp also officially offers a 15% nonprofit discount, but its pricing is generally less compelling when your subscriber list grows. Mailchimp

My pick for your situation

Start with MailerLite if your list is under ~1,000 people. It's inexpensive, supports segmentation and automation, and has a nonprofit discount. For a small organization, that's probably the best combination of cost + ease of use + useful targeting.

Choose Brevo if you have a large contact list but send relatively few campaigns. Its pricing is based more heavily on email volume rather than simply the number of contacts, which can be advantageous for nonprofits with lots of inactive/occasional subscribers. Capterra

Choose Constant Contact if nonprofit pricing and simplicity matter more than absolute lowest cost. The 30% annual-prepay discount is substantial, and it has particularly good support for organizations doing events and recurring outreach. Constant Contact

For segmentation, I'd make sure whichever platform you choose can at least separate donors, volunteers, newsletter subscribers, event attendees, and recurring donors, and ideally let you create segments based on engagement (e.g., opened/clicked in the last 90 days).

If you tell me roughly how many contacts you have and how many emails you send per month, I can narrow this to the cheapest option and estimate the monthly cost.

For a nonprofit on a tight budget, MailerLite is probably the strongest fit right now.

• mailerlite.com — Nonprofits get 30% off every paid plan, and the discount is lifetime while the account remains eligible. There’s also a free plan for up to 250 active subscribers. MailerLite MailerLite MailerLite
• Segmentation: It includes unlimited dynamic segments and interest groups/tags, so you can create audiences such as donors, volunteers, event attendees, monthly givers, or geographic groups. MailerLite MailerLite
• Automation: Paid plans include email automation, which is useful for donor welcome sequences, event reminders, re-engagement campaigns, etc. MailerLite
• Pricing: The current entry-level paid plan is shown at $12/month for up to 500 subscribers, before the nonprofit discount—so roughly $8.40/month after 30% off. MailerLite

How I'd rank the budget options

Brevo is particularly worth considering if you have a large contact list but send relatively few campaigns, because its pricing model can be attractive and it offers dynamic segmentation even on its lower tiers. brevo.com

My pick: Start with MailerLite unless your list is very large or your sending pattern makes Brevo's volume-based pricing substantially cheaper. For a small nonprofit marketing team, MailerLite gives you the segmentation and automation you need without paying for a lot of enterprise-level features.

If you tell me roughly how many subscribers you have and how many emails you send per month, I can compare the actual monthly cost of MailerLite vs. Brevo vs. Mailchimp for your nonprofit.

If your priorities are low cost + nonprofit pricing + solid segmentation, I’d put MailerLite at the top of the list.

🏆 My pick: MailerLite

mailerlite.com offers 30% off every paid plan, and its nonprofit program specifically supports separate audiences such as donors, volunteers, event attendees, and recurring donors. It doesn't charge extra for creating additional groups or segments. MailerLite MailerLite

That makes it particularly attractive for a resource-constrained nonprofit. For example, you could segment your list into:

• First-time donors
• Monthly donors
• Lapsed donors
• Volunteers
• Event attendees
• Newsletter-only subscribers

MailerLite also supports dynamic content, so you can show different content to different supporter groups within the same email rather than creating multiple campaigns. MailerLite

For context, MailerLite's June 2026 comparison shows nonprofit pricing at $34.30/month for 2,500 subscribers, $48.30 for 5,000, and $90.30 for 10,000 on its Power plan. MailerLite

When I'd choose Constant Contact instead

constantcontact.com is worth considering if you need a more established platform with stronger marketing automation/reporting. Its nonprofit discount is also 30% when paying for 12 months in advance, or 20% for six months. Constant Contact Constant Contact

The catch for a cash-constrained nonprofit is that you have to prepay to get the nonprofit discount.

Bottom line: If you're starting fresh and every dollar matters, I'd choose MailerLite. If your organization needs more sophisticated marketing infrastructure and can afford annual prepayment, Constant Contact is a strong alternative.

If you tell me roughly how many contacts you have (e.g., 1,000 / 5,000 / 10,000 / 25,000), I can compare the actual monthly/annual cost of the best 3 options for your list size.

If your priorities are low cost + nonprofit discount + solid segmentation, I’d put MailerLite at the top of the shortlist.

Why I’d choose MailerLite: verified nonprofits get 30% off paid plans, with the discount remaining active as long as the account qualifies. It also supports segmentation and dynamic content, so you can target, for example, donors vs. volunteers vs. members without creating completely separate campaigns. MailerLite MailerLite

Its free tier can also be enough for a small organization, making it particularly attractive if you're trying to keep software spending near zero. Capterra

Brevo is worth considering if you have a large contact database but don't email everyone frequently. Its free plan allows unlimited contacts and charges/limits based more on sending volume; that's potentially much cheaper than contact-based pricing. Capterra

One caveat: nonprofit-discount information for some platforms is surprisingly inconsistent across third-party comparison sites, so I'd verify the discount directly before budgeting around it. MailerLite's own documentation clearly confirms the 30% discount. MailerLite

My ranking for a budget-conscious nonprofit:

1. 🥇 MailerLite — best combination of discount, affordability, and segmentation
2. 🥈 Brevo — potentially cheapest for a large donor list
3. 🥉 GetResponse — compelling if you need more sophisticated automation

If you tell me roughly how many contacts you have (e.g. 1,000 / 5,000 / 20,000) and how often you send, I can compare the likely monthly cost of the top 3.

Its free tier can also be enough for a small organization, making it particularly attractive if you're trying to keep software spending near zero. capterra.com

Brevo is worth considering if you have a large contact database but don't email everyone frequently. Its free plan allows unlimited contacts and charges/limits based more on sending volume; that's potentially much cheaper than contact-based pricing.

One caveat: nonprofit-discount information for some platforms is surprisingly inconsistent across third-party comparison sites, so I'd verify the discount directly before budgeting around it. MailerLite's own documentation clearly confirms the 30% discount.

For a nonprofit on a tight budget, I’d shortlist Brevo, Mailchimp, and Constant Contact. The best choice depends on whether your priority is the lowest ongoing cost or a strong nonprofit discount.

My pick: Brevo

brevo.com offers a free plan with up to 300 emails/day, and its segmentation tools let you create groups based on contact attributes and subscriber behavior, including dynamic lists that update automatically. Brevo Brevo Help

That makes it particularly attractive if your nonprofit needs segments such as:

• Donors vs. non-donors
• Monthly vs. one-time donors
• Volunteers
• Event attendees
• Geographic regions
• Highly engaged vs. inactive subscribers

If the nonprofit discount matters most

Constant Contact is worth serious consideration. Its nonprofit program currently offers 20% off when prepaid for six months or 30% off when prepaid for 12 months. Its Standard plan includes contact segmentation, automation, and A/B testing. Constant Contact Knowledge Base Constant Contact

Mailchimp is another solid choice, with a 15% nonprofit/charity discount. Mailchimp

Bottom line: For maximum affordability + useful segmentation, I'd start with Brevo. If you can prepay annually and want a particularly straightforward nonprofit program, Constant Contact's 30% discount could make it the better value.

If you tell me roughly how many contacts you have (e.g. 1,000 / 5,000 / 10,000) and how many emails you send per month, I can compare the likely monthly cost of these three.

For a budget-constrained nonprofit, I’d shortlist Constant Contact and Mailchimp, with Constant Contact looking particularly attractive if you can prepay.

• constantcontact.com — best nonprofit discount. Nonprofits can get 20% off with 6-month prepayment or 30% off with 12-month prepayment. Its plans support contact segmentation; Standard includes up to 10 custom segments, while Premium offers unlimited custom segments. Constant Contact Constant Contact Knowledge Base
• mailchimp.com — best if segmentation sophistication matters. It offers nonprofits and charities a 15% discount, and its segmentation capabilities include advanced/predictive segmentation and audience targeting. Current Standard pricing starts around $20/month at the displayed entry level, though the actual price depends on contacts and limits. Mailchimp Mailchimp
• Brevo is also worth investigating if you send lots of emails but have a relatively small contact list, because its pricing model can be advantageous for high-volume sending. I’d want to compare its current nonprofit offer before choosing it, though.

My pick

If your nonprofit has a modest list and predictable email needs, I’d start with Constant Contact because the 30% nonprofit discount is unusually strong and its segmentation is adequate for common nonprofit use cases—donors vs. volunteers, event attendees, geographic areas, program participants, etc.

If you need more sophisticated behavioral segmentation and automation, I’d lean toward Mailchimp despite the smaller discount.

If you tell me roughly how many contacts you have (e.g. 2,000 / 10,000 / 25,000) and how many emails you send per month, I can compare the likely monthly cost of 3–5 nonprofit-friendly platforms and recommend the cheapest one that still has the segmentation you need.

For a nonprofit with a tight budget, I’d prioritize low total cost + good segmentation (donors, volunteers, members, event attendees, recurring supporters) over just the biggest discount. These are the strongest options:

Constant Contact Constant Contact## My shortlist for a constrained nonprofit budget

1. Best overall value: MailerLite

Good choice if you need:

• donor vs. volunteer segmentation
• newsletters
• welcome sequences for new subscribers
• simple fundraising campaigns
• a tool a small marketing team can manage

It tends to be cheaper than many full-feature platforms while still offering the core segmentation features nonprofits need. Constant Contact

2. Cheapest for a large list: Brevo

Consider this if you have:

• 10,000+ contacts
• many inactive subscribers
• only a few newsletters per month

Many platforms charge by stored contacts, which can become expensive as your supporter database grows. Brevo’s volume-based approach can be more economical for some nonprofits. VettedSaaS

3. Best-known nonprofit workflow: Mailchimp

Good if you need:

• integrations with donation platforms/CRMs
• lots of templates
• staff familiarity (common among nonprofits)

Its segmentation and automation tools are strong, but costs can rise as lists grow. Constant Contact

4. Best if staff support matters: Constant Contact

Constant Contact is worth considering if your team is less technical and would benefit from phone support. It offers nonprofit discounts when eligible, including up to 30% off with annual prepayment. Constant Contact

Features I’d make sure you have

For nonprofit marketing, look for:

• Tags/custom fields: donor level, volunteer status, program interest, location
• Automations: welcome emails, donor thank-yous, event reminders
• Conditional sends: “send this only to monthly donors” or “send this only to volunteers”
• Forms: easy newsletter signup and event registration
• CRM integrations: if you use a donor database

If your nonprofit has under ~5,000 contacts, I’d start by comparing MailerLite vs. Brevo vs. Mailchimp. If you have 5,000–50,000+ contacts, I’d look hardest at Brevo or MailerLite because list growth can make contact-based pricing painful. Constant Contact VettedSaaS

If you share your approximate number of subscribers and whether you send weekly newsletters vs. occasional fundraising appeals, I can narrow this to the cheapest realistic choice.

For a nonprofit with a tight marketing budget, MailerLite looks like the strongest overall fit right now.

My shortlist

🥇 Best value: mailerlite.com

MailerLite gives verified nonprofits 30% off any paid plan, and the discount is ongoing rather than a short promotional period. MailerLite MailerLite

Its segmentation is particularly attractive for nonprofits: you can create unlimited dynamic segments and interest groups/tags, so you could separately target donors, volunteers, event attendees, monthly givers, newsletter readers, etc., without paying extra for each group. MailerLite

For example, you could build segments such as:

• Donors who gave in the last 12 months
• Monthly donors
• Volunteers
• Event attendees
• Lapsed donors
• People interested in a particular program

MailerLite's current nonprofit page also shows substantially lower example pricing than several competitors at larger list sizes. For 5,000 subscribers, for example, it lists $48.30/month after its nonprofit discount on its Power plan. MailerLite

There's also a free plan for up to 250 subscribers, which makes it easy to test before committing. MailerLite

🥈 Mailchimp

mailchimp.com offers nonprofits 15% off, so it can still be a good choice, particularly if your team already knows the platform. Its segmentation capabilities are quite strong, including predictive segmentation on higher-end plans. Mailchimp

The downside for a resource-constrained nonprofit is that MailerLite's 30% discount and generally lower pricing make it harder for Mailchimp to win on cost.

🥉 ActiveCampaign

activecampaign.com offers a 20% nonprofit discount and is considerably more powerful for sophisticated automated donor journeys. But it's likely overkill if your main needs are newsletters, basic automation, and audience segmentation—and it can become expensive as your contact list grows. MailerLite's current comparison, for example, shows substantially higher nonprofit pricing for ActiveCampaign at 2,500–10,000 contacts. MailerLite

My recommendation

Start with MailerLite unless you have a specific reason to need Mailchimp or ActiveCampaign.

For a small nonprofit marketing team, I'd prioritize:

1. MailerLite — best combination of price + segmentation + ease of use.
2. Mailchimp — worth considering if you need its ecosystem or your team already uses it.
3. ActiveCampaign — choose it if sophisticated behavioral automation is more important than minimizing cost.

If you tell me roughly how many subscribers you have (e.g., 1,000 / 5,000 / 10,000 / 25,000) and whether you need donor CRM integration, I can compare the actual monthly cost and features for the best 3–4 options.

mailchimp.com offers nonprofits 15% off, so it can still be a good choice, particularly if your team already knows the platform. Its segmentation capabilities are quite strong, including predictive segmentation on higher-end plans. mailchimp.com

The downside for a resource-constrained nonprofit is that MailerLite's 30% discount and generally lower pricing make it harder for Mailchimp to win on cost.

🥉 ActiveCampaign

For a nonprofit with a tight budget, MailerLite would be my first choice.

Best options

• MailerLite — best overall value. Nonprofits get 30% off any paid plan, and the discount is ongoing as long as the account remains eligible. It also supports unlimited dynamic segments and interest groups/tags, so you can separate donors, volunteers, event attendees, monthly donors, etc. MailerLite MailerLite MailerLite
• Constant Contact — good if you want more hands-on support. Nonprofits get 20% off with six-month prepayment or 30% off with 12-month prepayment. It has segmentation and automation, but the prepayment requirement makes it less attractive if cash flow is your biggest constraint. Constant Contact Constant Contact Knowledge Base
• Mailchimp — worth considering if your team already knows it. MailerLite's current nonprofit comparison lists Mailchimp at a 15% nonprofit discount, but MailerLite is showing lower nonprofit pricing at several list sizes. MailerLite

What I'd choose

MailerLite is the strongest fit if your priorities are low cost + nonprofit discount + meaningful segmentation. For example, you could create segments for:

• Donors vs. non-donors
• First-time vs. recurring donors
• Volunteers
• Event registrants
• Lapsed supporters
• Geographic or program interests

MailerLite specifically says it doesn't cap the number of groups or segments, which is particularly useful for a nonprofit that needs to tailor communications without moving to an expensive tier. MailerLite

If you tell me roughly how many contacts you have (e.g. 1,000 / 5,000 / 10,000) and whether you need automations, I can compare the actual monthly cost of MailerLite, Mailchimp, Constant Contact, Brevo, and a couple of other nonprofit-friendly options.

For a nonprofit on a tight budget, I’d shortlist Constant Contact and Mailchimp, with Constant Contact looking better if you can prepay annually.

My pick

Constant Contact if your organization can commit to paying annually. Its current 30% nonprofit discount is unusually strong, and its entry plan starts at $12/month before the discount. Constant Contact

Mailchimp is my alternative if segmentation/automation flexibility matters more than maximizing the discount. It gives verified nonprofits 15% off, and its paid plans support audience segmentation and dynamic content. Mailchimp Mailchimp

One caveat: Constant Contact's nonprofit discount requires prepayment—there's no nonprofit discount on monthly billing. Constant Contact

If you tell me roughly how many contacts you have (e.g. 500, 2,000, 10,000) and whether you need automated welcome/donor sequences, I can compare the actual monthly cost of 3–4 options and identify the cheapest fit.

For a nonprofit with limited funds, I’d prioritize low monthly cost + nonprofit discount + good segmentation (donors vs. volunteers vs. newsletter readers vs. event attendees). The best fits are usually:

My recommendation by nonprofit scenario

• Small nonprofit (under ~5,000 contacts, tight budget):

Start with MailerLite. It gives you the segmentation you need (e.g., “monthly donors,” “volunteers,” “local supporters”) without paying for enterprise features. Constant Contact

• Growing donor database (10,000+ contacts):

Look at Brevo because contact-count pricing from some competitors can become expensive as your list grows. Capterra

• Fundraising-heavy organization needing sophisticated campaigns:

Mailchimp is worth considering for donor journeys such as:

• new subscriber welcome series
• first-time donor follow-up
• lapsed donor re-engagement
• event reminders

Constant Contact- Small staff that values phone support:
Constant Contact can be easier for non-technical teams, though it may cost more than the budget-focused options. Constant Contact

Segments I’d set up for a nonprofit

Whichever tool you choose, create tags/segments like:

• Donor status: first-time donor / recurring donor / lapsed donor
• Engagement: highly engaged / occasional reader / inactive
• Relationship: volunteer / member / partner organization / beneficiary
• Interests: programs, advocacy topics, events
• Geography: city, region, service area

If funds are very constrained, my shortlist would be:

1. MailerLite — best overall value
2. Brevo — best for keeping costs down as your list grows
3. Mailchimp — best all-around ecosystem

If you share your approximate list size (e.g., 1,000 vs. 25,000 contacts) and whether you mainly send newsletters, fundraising appeals, or advocacy emails, I can narrow it to the cheapest practical option.

For a nonprofit with a tight marketing budget, I’d shortlist Constant Contact, Mailchimp, and Brevo. The best choice depends on whether your priority is the largest nonprofit discount, lowest ongoing cost, or easiest segmentation.

My recommendation

Constant Contact is probably the strongest match if you can prepay annually. Nonprofits currently get 30% off when paying 12 months in advance (20% for six months), and its Standard plan includes 10 custom segments. Its segmentation supports things like donor/volunteer tags and engagement-based targeting. Constant Contact Constant Contact Constant Contact

Mailchimp is a good alternative if your team already knows it. It offers a 15% nonprofit discount, and its segmentation capabilities are quite mature. Mailchimp Mailchimp

Brevo is worth serious consideration if cash flow is the biggest constraint: it has a free tier with 300 emails/day, while still offering filters, attributes, and dynamic lists for segmentation. Brevo

Bottom line:

• 💰 Cheapest to start: Brevo
• 🏆 Best nonprofit discount + segmentation: Constant Contact
• 🧩 Best familiar all-around platform: Mailchimp

If you tell me roughly how many contacts you have (e.g. 1,000 / 5,000 / 10,000+) and how many emails you send per month, I can compare the actual monthly cost of these three for your nonprofit.

Constant Contact is probably the strongest match if you can prepay annually. Nonprofits currently get 30% off when paying 12 months in advance (20% for six months), and its Standard plan includes 10 custom segments. Its segmentation supports things like donor/volunteer tags and engagement-based targeting. constantcontact.com knowledgebase.constantcontact.com constantcontact.com

Mailchimp is a good alternative if your team already knows it. It offers a 15% nonprofit discount, and its segmentation capabilities are quite mature.

Brevo is worth serious consideration if cash flow is the biggest constraint: it has a free tier with 300 emails/day, while still offering filters, attributes, and dynamic lists for segmentation.

For a nonprofit with tight funds that still needs segmentation (donors vs. volunteers vs. newsletter readers vs. event attendees), I’d focus on tools with either a nonprofit discount or a strong free/low-cost tier. The best fit depends on your list size and how sophisticated your campaigns are.

Best low-cost nonprofit email tools with segmentation

My practical shortlist

1. Best overall value: MailerLite

Choose this if you have:

• A small team
• A newsletter + occasional fundraising campaigns
• A need for basic donor segmentation without a steep learning curve

Typical segments you could create:

• Monthly donors
• One-time donors
• Volunteers
• Event attendees
• People who clicked last campaign
• Inactive subscribers

2. Best if you expect growth: Mailchimp

Choose this if you need:

• More advanced automation
• Integrations with fundraising tools
• More complex audience targeting

Example workflow:

• New subscriber → welcome series
• Donor → thank-you sequence
• Lapsed donor → re-engagement campaign
• Event attendee → follow-up updates

Mailchimp offers a 15% nonprofit discount for verified organizations. Mailchimp

3. Best for a very large list on a small budget: Brevo

Brevo can be attractive if you have thousands of contacts but don’t email them constantly, because pricing is often more send-volume-oriented than contact-count-oriented. Capterra

4. Best for non-technical staff: Constant Contact

If volunteers or board members will help manage campaigns, Constant Contact’s ease of use and support can be worth the extra cost. It offers nonprofit discounts and built-in segmentation features. Constant Contact Constant Contact

Recommendation by nonprofit size

• Under 1,000 contacts: MailerLite or Mailchimp free/entry plans
• 1,000–10,000 contacts: MailerLite, Mailchimp, or Brevo
• 10,000+ contacts: Brevo or Mailchimp (compare total monthly cost carefully)
• Need event-heavy communications: Constant Contact

For a constrained-budget nonprofit, I’d start by comparing MailerLite vs. Mailchimp. MailerLite usually wins on simplicity and cost; Mailchimp wins when you need deeper automation and integrations.

If you share your approximate number of contacts, how often you send emails, and whether you mainly do fundraising, advocacy, volunteers, or newsletters, I can narrow it to the cheapest fit.

If your priorities are low cost + nonprofit pricing + solid segmentation, I’d shortlist these:

My pick: MailerLite

For a budget-constrained nonprofit, I'd start with MailerLite. It has a relatively inexpensive paid offering, a free tier for smaller lists, and segmentation/automation without requiring you to move into a high-end marketing platform. Current 2026 comparisons report a 30% nonprofit discount. EmailToolScout EmailTooltester.com

If you want the strongest nonprofit-specific discount

Constant Contact is particularly attractive if you can afford to prepay. Its current official policy gives verified nonprofits 20% off for six months prepaid or 30% off for 12 months prepaid. It also has contact segmentation, engagement segmentation, and more advanced segmentation on higher plans. Constant Contact Constant Contact Knowledge Base

What I'd choose by situation

• Under ~1,000 contacts and very tight budget: MailerLite
• Need simple campaigns and lots of staff support: Constant Contact
• Need sophisticated donor journeys/automation: Mailchimp or GetResponse
• Have a large donor list but don't email constantly: Brevo
• Need basic segmentation: Don't overpay for an enterprise CRM—most of these platforms can segment by things like donor vs. volunteer, event attendee, geography, engagement, donation history, or interest area.

One caveat: nonprofit discounts and free-tier limits change frequently, so I'd verify the final price for your actual contact count before switching. For example, Mailchimp's official nonprofit discount is currently 15%. Mailchimp

If you tell me roughly how many contacts you have (e.g. 500, 2,000, 10,000) and how many emails you send per month, I can narrow this to the cheapest 2–3 options and estimate the actual monthly cost.

Constant Contact is particularly attractive if you can afford to prepay. Its current official policy gives verified nonprofits 20% off for six months prepaid or 30% off for 12 months prepaid. It also has contact segmentation, engagement segmentation, and more advanced segmentation on higher plans.

For a budget-conscious nonprofit that needs segmentation, I’d put MailerLite at the top of the shortlist.

My recommendation: MailerLite

mailerlite.com currently offers 30% off every paid plan for verified nonprofits. More importantly for your use case, its plans include unlimited dynamic segments and unlimited interest groups/tags, so you can separate donors, volunteers, event attendees, monthly donors, geographic groups, etc., without paying extra for each audience. MailerLite MailerLite

It also has a free plan for up to 250 subscribers, which makes it particularly attractive if you're starting small. MailerLite

Runner-up: Constant Contact

constantcontact.com is worth considering if your nonprofit also needs things like events, social posting, SMS, or lots of integrations. Its nonprofit discount can reach 30%, but you have to prepay for 12 months; there's no nonprofit discount on monthly billing. Constant Contact Constant Contact Knowledge Base

The catch is segmentation: Lite includes only one custom segment, Standard includes 10, and unlimited segmentation requires Premium. Constant Contact

What I'd choose

If your priority is "keep costs down + segment our supporters effectively," choose MailerLite.

If you tell me roughly how many contacts you have (e.g., 1,000 / 5,000 / 10,000) and whether you need automations, I can compare the actual monthly nonprofit cost of 3–4 options and identify the cheapest one.

For a nonprofit with a tight budget, MailerLite is probably the best overall fit if you need both affordability and useful segmentation.

My recommendation: MailerLite

MailerLite currently offers 30% off every paid plan for verified nonprofits, with the discount remaining active as long as the account is eligible. It also supports unlimited groups and segments, so you can separately target donors, volunteers, board members, event attendees, etc. MailerLite MailerLite

For example, you could create segments such as:

• New donors
• Recurring donors
• Lapsed donors
• Volunteers
• Event participants
• Monthly newsletter subscribers

It also supports dynamic content, meaning you can show different portions of the same email to different audience segments. MailerLite

When I'd choose the others

GetResponse is worth a serious look if you need more sophisticated automation. Current nonprofit comparisons report a 50% NGO discount, potentially making it exceptionally inexpensive for a growing organization. VettedSaaS

Brevo is especially attractive if you have a large contact database but don't email everyone frequently. Its free offering allows unlimited stored contacts and up to 300 emails per day, so you're not paying simply because someone exists in your database. VettedSaaS

Mailchimp is still capable and has good segmentation, but I'd be less inclined to choose it strictly on cost. Current sources disagree about the exact nonprofit discount structure, so I'd verify the offer directly before budgeting around it. Capterra Groupmail

Bottom line: If I were managing a small nonprofit's marketing budget, I'd start with MailerLite, then compare GetResponse if advanced automation matters, or Brevo if the mailing list is large.

mailerlite.com

If you tell me roughly how many contacts you have (e.g. 1,000 / 5,000 / 10,000) and how often you email, I can calculate which option is likely to be cheapest for your actual situation.

For a nonprofit with limited funds that still needs segmentation (donors vs. volunteers vs. event attendees vs. general supporters), I’d focus less on the biggest nonprofit discount and more on the total cost as your list grows. Here are the strongest low-cost options: Capterra EmailTooltester.com

My short recommendations

• Under ~5,000 contacts and very budget-conscious: MailerLite is likely the first one I’d test. It gives you segmentation without pushing you quickly into expensive tiers. MailerLite
• Thousands of supporters but only occasional newsletters: Brevo can be cost-efficient because its pricing approach can work better for organizations with large lists and lower sending frequency. Fullstaxx
• You already have lots of integrations or staff familiar with it: Mailchimp remains a practical choice, especially if your team values ease of adoption. Capterra

For nonprofit segmentation, make sure whichever tool you choose can handle fields/tags like:

• Donor status (first-time, recurring, lapsed)
• Volunteer status
• Program interest
• Location
• Event attendance
• Email engagement (opened/clicked/didn’t engage)

If you tell me your approximate list size (e.g., 500, 5,000, 50,000 contacts) and whether you send weekly newsletters or occasional fundraising appeals, I can narrow this to the cheapest fit.

For a nonprofit with a tight budget, I’d shortlist MailerLite, Brevo, and Constant Contact. If segmentation is important, MailerLite is probably the best balance of cost and capability.

My recommendation: MailerLite

MailerLite's nonprofit program offers 30% off paid plans. Its pricing page was updated in June 2026, and the nonprofit page specifically compares its discounted pricing with Mailchimp, ActiveCampaign, and Campaign Monitor. www.mailerlite.com

For your use case, segmentation could let you create groups such as:

• Donors vs. non-donors
• Monthly vs. one-time donors
• Volunteers
• Event attendees
• Major supporters
• Geographic areas
• People who opened/clicked a particular campaign

That makes it easier to send different messages to donors, volunteers, and general subscribers without paying for a separate system.

When I'd choose the others

Brevo is worth considering if you have a large contact database but don't email everyone frequently. Its pricing model is relatively friendly to large lists, and its free tier allows unlimited contacts with a daily sending limit. www.capterra.com

Constant Contact is attractive if your team values simplicity and human support. Its current plans start at $12/month, and it offers segmentation; nonprofits can get 20% off with six-month prepayment or 30% off with annual prepayment. www.constantcontact.comvettedsaas.com The catch is that you have to commit cash upfront to receive the nonprofit discount.

Mailchimp is still a capable choice, particularly if you already have integrations built around it. However, current sources disagree about exactly how its nonprofit discount is structured in 2026, so I'd verify the offer directly before budgeting around it. vettedsaas.com

Bottom line: If I were managing a constrained nonprofit budget today, I'd start with MailerLite, then compare it against Brevo if your mailing list is large. If you tell me roughly how many subscribers you have and how many emails you send per month, I can estimate the monthly cost of the best 2–3 options for your organization.

For a nonprofit with a tight budget, MailerLite would be my first choice. It combines a meaningful nonprofit discount with strong segmentation without forcing you into an expensive CRM-style platform.

Best options

Why I'd lean MailerLite: its nonprofit discount is 30%, and it explicitly supports unlimited groups and segments, so you can separate donors, volunteers, event attendees, monthly donors, lapsed supporters, etc. without paying extra for each segment. It also supports dynamic content, which can let you show different material to different audiences in the same campaign. MailerLite MailerLite

For example, you could have segments like:

• New subscribers
• One-time donors
• Recurring donors
• Lapsed donors
• Volunteers
• Event attendees
• Major supporters
• People interested in a particular program

MailerLite's current nonprofit pricing page says the 30% discount applies to every paid plan, and the discount is ongoing rather than a temporary introductory offer. MailerLite MailerLite

One important alternative: GetResponse

If your nonprofit wants more sophisticated automation—for example, a donor gives → receives a thank-you → gets an impact story a week later → receives an appeal several months later—I'd investigate GetResponse. Current 2026 comparisons report a 50% nonprofit/NGO discount, although I'd verify your eligibility and exact price before budgeting around it. SaaS Scored VettedSaaS

What about Mailchimp?

Mailchimp still officially offers a 15% nonprofit discount for verified organizations. Mailchimp It's perfectly capable at segmentation, but for a budget-constrained nonprofit, I'd generally pick MailerLite unless you have a compelling reason to stay with Mailchimp.

My ranking for your situation:

1. MailerLite — best combination of low cost + nonprofit discount + segmentation.
2. GetResponse — potentially cheapest paid option if you qualify for its nonprofit discount and need advanced automation.
3. Brevo — particularly attractive if you have a large contact database but don't email everyone frequently.
4. Mailchimp — good product, but the smaller discount makes it harder to justify purely on cost.

If you tell me roughly how many contacts you have (e.g. 1,000 / 5,000 / 10,000) and how many emails you send per month, I can compare the actual monthly cost of these options for your nonprofit.

What about Mailchimp?

For a budget-constrained nonprofit that needs segmentation, I’d put MailerLite at the top of the shortlist.

My recommendation: MailerLite

MailerLite explicitly offers nonprofits 30% off every paid plan, with verification required. It also says nonprofits can create unlimited groups and segments without additional fees, which is particularly useful for separating donors, volunteers, event attendees, monthly givers, etc. www.mailerlite.com

It also supports dynamic content, so you can show different portions of the same email to different audience segments rather than creating entirely separate campaigns. www.mailerlite.com

MailerLite's nonprofit program

When I'd choose something else

• Mailchimp — worth considering if you already have significant Mailchimp experience or rely on its large integration ecosystem. It currently offers verified nonprofits a 15% discount, so it's less attractive purely on price. mailchimp.com

Mailchimp nonprofit discount details

• Brevo — attractive if your list is large but you don't email extremely frequently, because its pricing structure emphasizes email volume rather than simply subscriber count. Its free tier allows unlimited contacts and up to 300 emails/day according to a recent comparison. www.capterra.com
• GetResponse — worth investigating if you need sophisticated automation, webinars, or more complex donor journeys. Reported nonprofit discounts are substantial, but I'd only pay for those features if you'll actually use them. saasscored.com

Bottom line: For a small nonprofit marketing team where every dollar matters, MailerLite is probably the best starting point: 30% nonprofit discount + robust segmentation + relatively simple interface. If you tell me roughly how many contacts you have and how many emails you send per month, I can compare the actual monthly cost of MailerLite vs. Brevo vs. Mailchimp for your organization.

For a budget-constrained nonprofit that needs segmentation, I’d put MailerLite at the top of the list.

My pick: MailerLite

MailerLite currently offers verified nonprofits 30% off any paid plan, and its nonprofit program specifically supports creating multiple audience groups without charging extra for each group. It also has dynamic content, automation, reporting, and segmentation. www.mailerlite.com

That makes it particularly useful if you want separate messaging for, say:

• Donors vs. volunteers
• Monthly vs. one-time donors
• Event attendees vs. non-attendees
• New subscribers vs. longtime supporters
• Lapsed donors
• Geographic or program-specific audiences

Its free plan can also be a good starting point for a small organization, before the nonprofit discount becomes relevant. www.mailerlite.commailchimp.com

Mailchimp is worth considering if your team already knows it. Mailchimp confirms a 15% nonprofit discount, and segmentation is well established, but I'd choose MailerLite if minimizing ongoing costs is the priority. mailchimp.com

Brevo is interesting if you have a large contact database but don't email everyone frequently, because its pricing model is more send-oriented. A 2026 comparison lists its free tier at unlimited contacts with a 300-email/day limit. www.capterra.com

Bottom line: For a small-to-mid-sized nonprofit with limited funds and a real need for segmentation, MailerLite is probably the strongest value right now—especially with the 30% nonprofit discount.

If you tell me roughly how many contacts you have and how many emails you send per month, I can compare the actual monthly cost of MailerLite vs. Mailchimp vs. Brevo for your organization.

For a budget-constrained nonprofit that needs real segmentation, my first choice would be MailerLite.

Best options

Why I'd pick MailerLite: its nonprofit discount is a recurring 30% off, and its segmentation isn't an expensive add-on. You can create dynamic segments based on things like signup date, location, engagement, email activity, groups/tags, and custom fields. Those segments automatically update as people meet or stop meeting the criteria. www.mailerlite.com

That works particularly well for nonprofit audiences. For example, you could maintain segments for:

• Donors vs. non-donors
• Monthly/recurring donors
• Lapsed donors
• Volunteers
• Event attendees
• People interested in particular programs
• Highly engaged vs. inactive subscribers
• Geographic areas
• People who clicked a particular campaign

MailerLite also lets you use interest groups/tags alongside dynamic segments, so you can combine manually assigned categories with automatically updated behavioral segments. www.mailerlite.com

My ranking for your situation

1. MailerLite — best balance of price + segmentation.
The 30% nonprofit discount is unusually strong, and segmentation/automation are central features. Its free plan also includes advanced segmentation, although the current free tier is limited to 250 subscribers. www.mailerlite.com

MailerLite nonprofit pricing

2. Brevo — best if your list is large but you send relatively infrequently.
Its pricing is more send-oriented, which can be advantageous for a nonprofit with many contacts but modest monthly email volume. The free plan allows unlimited contacts but has a 300-email/day sending limit. www.capterra.com

3. Constant Contact — best if events are a major part of your work.
It has nonprofit prepay discounts of 20% for six months or 30% for a year, and its platform includes event functionality alongside email. The downside is that you have to prepay to receive the nonprofit discount. knowledgebase.constantcontact.com

Constant Contact nonprofit pricing

4. Mailchimp — good, but I'd price it carefully.
It's very capable for segmentation and automation, but I'd compare the actual cost at your list size against MailerLite before committing. Current third-party sources disagree somewhat about the precise nonprofit discount structure, so I'd verify the offer directly before budgeting around it. www.capterra.com

Bottom line

If you tell me roughly how many contacts you have (e.g. 1,000 / 5,000 / 10,000 / 25,000) and how many emails you send per month, I can compare the actual estimated nonprofit cost of MailerLite vs. Brevo vs. Constant Contact vs. Mailchimp and tell you which is cheapest for your specific nonprofit.

For a budget-constrained nonprofit that needs real segmentation, I’d put MailerLite at the top of the shortlist.

🥇 My pick: MailerLite

MailerLite currently advertises a 30% nonprofit discount, and its pricing page shows, for example, $34.30/month for 2,500 subscribers after the nonprofit discount and $48.30/month for 5,000. www.mailerlite.com

More importantly for your use case, segmentation isn't an afterthought. You can create dynamic segments based on engagement, geography, signup date/source, custom fields, groups/tags, and subscriber behavior. Those segments automatically update as people meet or stop meeting the criteria. www.mailerlite.com

That would let you do things like:

• Donors vs. non-donors
• Monthly donors vs. one-time donors
• Volunteers
• Event attendees
• People interested in specific programs
• New subscribers
• Highly engaged supporters
• People who haven't opened an email recently
• Different geographic audiences

MailerLite also includes automation and segmentation on its free plan, which makes it particularly attractive if you're starting small. www.mailerlite.commailchimp.com

Runner-up: Mailchimp

Mailchimp nonprofit pricing currently offers a 15% nonprofit/charity discount. It has strong segmentation, including targeting based on audience fields, preferences, activity, and other criteria. mailchimp.com

I'd choose Mailchimp if your team already knows it or you need its broader ecosystem. But for a nonprofit starting from scratch, MailerLite's 30% discount and relatively straightforward pricing make it harder to beat on value.

Constant Contact

Constant Contact nonprofit marketing is worth considering if events are a major part of your communications. Its nonprofit program offers 20% off for six-month prepayment or 30% off for 12-month prepayment. www.mailerlite.comknowledgebase.constantcontact.com It also supports contact, engagement, and ecommerce segmentation, though the more sophisticated segmentation is tied to higher tiers. www.constantcontact.com

Bottom line: If your priorities are low cost + nonprofit discount + good segmentation, I'd start with MailerLite, then compare its actual quote against Mailchimp and Constant Contact based on your subscriber count.

If you tell me roughly how many subscribers you have (e.g. 1,000 / 5,000 / 20,000) and how many emails you send per month, I can narrow this down to the cheapest option for your specific nonprofit.

For a budget-conscious nonprofit that needs real segmentation, I’d put MailerLite at the top of the shortlist.

Best options

1. MailerLite — best overall value

• 30% nonprofit discount on paid plans. www.mailerlite.com
• Supports unlimited groups and segments, so you can separate donors, volunteers, event attendees, members, lapsed supporters, etc. without paying extra for each segment. www.mailerlite.com
• Has a free tier for smaller lists.
• Particularly attractive if your marketing team isn't highly technical: drag-and-drop campaigns and automation are built in. www.mailerlite.com
• MailerLite also says it offers additional nonprofit programs, including occasional sponsored accounts. www.mailerlite.com

MailerLite's nonprofit program

2. Constant Contact — good if events are important

• Nonprofits can get 20% off with 6-month prepayment or 30% off with annual prepayment. knowledgebase.constantcontact.com
• Segmentation is available, with the number of custom segments depending on the plan. www.mailerlite.comwww.constantcontact.com
• Stronger choice if you also need event registration, payments, social media, and similar tools.
• Downside: you have to prepay to receive the nonprofit discount. knowledgebase.constantcontact.com

Constant Contact nonprofit pricing

3. Brevo — worth considering for large lists

• Has a free plan with unlimited contacts, though sending is limited to 300 emails/day. www.capterra.com
• Useful if you have lots of contacts but don't email them extremely frequently.
• Supports segmentation and can combine email with SMS and other channels. www.constantcontact.com

My recommendation

If your situation is roughly "small nonprofit + limited marketing budget + need to segment donors/volunteers/members", I'd choose MailerLite. Its combination of the 30% nonprofit discount + generous segmentation + relatively inexpensive plans makes it hard to beat on value. www.mailerlite.com

If you tell me approximately how many contacts you have (e.g. 1,000 / 5,000 / 10,000) and how many emails you send per month, I can compare the actual monthly cost of MailerLite, Brevo, Constant Contact, and Mailchimp for your organization.

For a budget-constrained nonprofit, MailerLite would be my first choice. It combines a meaningful nonprofit discount with strong segmentation and a low starting cost.

🏆 My pick: MailerLite

MailerLite currently advertises a 30% nonprofit discount on paid plans, and its nonprofit page specifically says you can create unlimited groups and segments at no additional cost—useful for separating donors, volunteers, members, event attendees, recurring donors, etc. www.mailerlite.com

It also has a free tier for smaller lists, so you can potentially avoid paying until your audience grows. www.mailerlite.com

For example, you could segment your list into:

• First-time donors
• Recurring donors
• Lapsed donors
• Volunteers
• Event attendees
• Monthly newsletter subscribers
• Major donors
• Geographic regions

That makes it much easier to send a targeted fundraising appeal rather than blasting everyone with the same message.

Two alternatives worth considering

Brevo — particularly attractive if your nonprofit wants email + SMS. Its free plan allows unlimited contacts, although the free sending limit is 300 emails/day. www.capterra.com

Constant Contact — worth considering if you run lots of events, because it combines email with event-management functionality. Its current nonprofit program offers 20% off with six months prepaid or 30% off with 12 months prepaid; importantly, there is no nonprofit discount on monthly billing. www.constantcontact.com

Bottom line: If your priorities are lowest ongoing cost + good segmentation + ease of use, I'd start with MailerLite. If you tell me roughly how many contacts you have (e.g. 1,000 / 5,000 / 10,000) and whether you need automations, donation integrations, or SMS, I can narrow it down to the cheapest option for your specific nonprofit.

For a nonprofit with limited funds, I’d prioritize cost structure + segmentation + nonprofit pricing, because the cheapest tool is not always the cheapest once your donor list grows.

Here are strong low-cost options:

My shortlist for a constrained-budget nonprofit

1. MailerLite — likely the best starting point

• Good balance of affordability and nonprofit support.
• Handles common nonprofit segments:
  • donors vs. non-donors
  • volunteers
  • event attendees
  • newsletter-only subscribers
  • monthly vs. one-time supporters
• Easier learning curve than many enterprise tools. www.mailerlite.com

2. Brevo — best if your contact list is growing

• Its pricing model can work well for nonprofits with thousands of contacts who do not email every day, because it emphasizes email volume rather than only contact count. help.brevo.com
• Useful segments:
  • donation history
  • engagement level
  • campaign participation
  • geographic groups www.brevo.com

3. Mailchimp — best for fundraising workflows and familiarity

• Strong segmentation and a large ecosystem of integrations.
• The nonprofit discount helps, but costs can rise as your audience grows because pricing is tied closely to contacts/features. mailchimp.com

For a typical small nonprofit, I’d choose:

• Under ~5,000 contacts: MailerLite
• 5,000–50,000 contacts with occasional sends: Brevo
• Complex donor journeys or lots of integrations: Mailchimp

A few segmentation fields I’d set up no matter which tool you choose:

• Donor status: never donated / past donor / recurring donor
• Engagement: active / inactive
• Interests or programs supported
• Volunteer status
• Location
• Event attendance
• Donation date and amount range

If you share your approximate subscriber count, monthly email volume, and whether you need donor CRM integration, I can narrow this to the cheapest practical choice.

For a nonprofit with a tight budget, MailerLite would be my first choice.

Why MailerLite stands out: it explicitly offers nonprofits 30% off paid plans, and its segmentation doesn't impose a separate fee for creating groups. You can separate donors, volunteers, event attendees, monthly donors, lapsed supporters, etc., and use those segments in automations and dynamic email content. www.mailerlite.com

Its automation tools also support triggers based on segments, which is useful for things like:

• New donor → welcome series
• Monthly donor → recurring-impact updates
• Volunteer → volunteer opportunities
• Event registrant → reminders
• Lapsed donor → re-engagement campaign www.mailerlite.com

Mailchimp is the runner-up if your organization already uses it or needs its larger integration ecosystem. It currently advertises a 15% nonprofit/charity discount, but the discount is smaller than MailerLite's. mailchimp.com

My recommendation

If you're starting from scratch, I'd choose MailerLite. It gives you the best combination of nonprofit pricing, segmentation, automation, and ease of use without requiring a large marketing budget.

MailerLite's nonprofit program

If you tell me roughly how many subscribers you have (e.g. 500, 2,500, 10,000) and whether you need donor/CRM integration, I can narrow it down to the cheapest 2–3 options for your organization.

For a budget-constrained nonprofit, MailerLite would be my first choice right now.

Why I'd pick MailerLite

MailerLite currently advertises 30% off paid plans for verified nonprofits, and specifically says nonprofits can create unlimited groups and segments—useful for separating donors, volunteers, event attendees, monthly donors, lapsed supporters, etc. www.mailerlite.com

It also supports dynamic content, automation, A/B testing, and personalization, so you're not sacrificing much functionality to get the lower price. www.mailerlite.com

As a rough illustration, MailerLite's current nonprofit pricing page lists $34.30/month for 2,500 subscribers, $48.30 for 5,000, and $90.30 for 10,000 after its 30% nonprofit discount. www.mailerlite.com

When I'd choose something else

• Brevo — worth considering if your organization has a large contact database but doesn't email extremely frequently, because its free plan uses unlimited contacts with a daily sending limit. www.capterra.com
• Mailchimp — attractive if your organization already depends heavily on its integrations or staff know the platform, but I'd compare the actual current nonprofit price before committing; current third-party sources disagree about its 2026 nonprofit discount. www.capterra.com
• GetResponse — potentially interesting if you need more sophisticated automation/webinars and qualify for its nonprofit program, which some current comparisons report as 50% off. saasscored.com

Bottom line: If your priorities are low cost + nonprofit discount + straightforward donor/audience segmentation, I'd start with MailerLite. Its 30% nonprofit discount and unlimited segmentation are particularly well aligned with your situation. www.mailerlite.com

MailerLite's nonprofit program and discount details

For a nonprofit with a tight marketing budget and a real need for segmentation, I’d put MailerLite at the top of the list.

🥇 My pick: MailerLite

MailerLite currently gives verified nonprofits 30% off every paid plan. It also supports unlimited groups and segments, so you can separate audiences such as donors, volunteers, board members, event attendees, or newsletter subscribers without paying extra for each segment. It also supports dynamic content, letting you show different content to different audiences within the same email. www.mailerlite.com

For example, you could have:

• Donors → fundraising updates and impact stories
• Volunteers → volunteer opportunities
• Event attendees → event reminders
• Monthly donors → retention/thank-you campaigns
• Lapsed donors → re-engagement appeals

That makes it particularly attractive for a small nonprofit where one person may be doing email, fundraising, and communications.

MailerLite's nonprofit program

Mailchimp: good, but I'd choose it for integrations

Mailchimp still offers nonprofits a 15% discount, and its segmentation capabilities are extensive. mailchimp.com

I'd favor it if your organization already depends on Mailchimp integrations or has staff who know the platform. But if cost is the primary constraint, MailerLite's 30% discount makes it harder to justify choosing Mailchimp purely on price.

Mailchimp nonprofit pricing

One important consideration

Don't compare only the nonprofit discount. Your number of contacts and sending frequency matter enormously. A 30% discount on an expensive platform can still cost more than a cheaper platform with no discount.

My short recommendation:

• Under ~5,000 contacts + budget-conscious: MailerLite
• Large list + frequent sending: consider Brevo
• Lots of integrations/complex marketing ecosystem: Mailchimp
• Advanced automation: GetResponse

If you tell me roughly how many contacts you have (e.g. 1,000 / 5,000 / 10,000+) and how many emails you send per month, I can compare the actual monthly nonprofit-adjusted cost of 3–4 options.

For a nonprofit with a tight budget, I’d focus less on the biggest discount and more on total cost + segmentation features (donors, volunteers, program participants, recurring givers, event attendees, etc.). These are the strongest low-cost options:

www.constantcontact.comwww.constantcontact.com

My shortlist by nonprofit scenario

1. Small nonprofit (under ~5,000 subscribers, limited staff):
MailerLite is usually the best budget choice. It covers the essentials:

• donor/newsletter segments
• tags and custom fields
• welcome series
• automated follow-ups
• simple landing pages/forms

2. Growing donor database:
Brevo can be attractive because pricing is based more around sending volume than contact count, which can help organizations with large lists that email less often. www.constantcontact.comwww.constantcontact.com

3. Fundraising campaigns with complex audiences:
Mailchimp has some of the deepest segmentation and automation capabilities:

• first-time donors vs. recurring donors
• lapsed supporters
• campaign engagement
• website/email behavior

It is often easier to find staff or volunteers who already know it. www.constantcontact.comwww.constantcontact.com

4. Events-heavy nonprofit:
Constant Contact is worth considering if you rely on:

• galas
• workshops
• volunteer events
• RSVP campaigns

It combines email marketing with event-related tools and offers nonprofit-focused resources. www.constantcontact.com

Features I would require before choosing

For nonprofit marketing, make sure the platform supports:

• tags/custom fields (e.g., “major donor,” “volunteer,” “program alumni”)
• behavior-based segments (opened last 90 days, clicked donation link, attended event)
• automated donor journeys (welcome → impact updates → renewal appeal)
• easy list cleanup (inactive contacts can become a hidden cost)

If you share your approximate number of contacts, monthly email volume, and whether you use a CRM/donor database (like Salesforce, Bloomerang, DonorPerfect, Neon, etc.), I can narrow this to the cheapest option that will still scale.