ChatGPT answers, unedited

If your focus is specifically email performance plus a polished agency/client experience, I’d start with AgencyAnalytics.

• White-labeling: custom logo, colors, domain, and branded report emails are supported on applicable plans. AgencyAnalytics
• Email-specific dashboards: it has a dedicated email marketing dashboard that can consolidate metrics from platforms such as Klaviyo, HubSpot, ActiveCampaign, and Mailchimp. AgencyAnalytics
• Custom client views: you can tailor dashboards around the KPIs your clients care about—opens, clicks, conversions, engagement by segment, bounce trends, etc. AgencyAnalytics
• Broader agency reporting: useful if you eventually want to combine email with paid media, SEO, analytics, or other channels rather than maintaining a separate reporting system. AgencyAnalytics

agencyanalytics.com

Alternatives worth considering

• Zoho Analytics — stronger if you want highly customized dashboards, data blending, role-based client access, and automated reports. It supports white-label dashboards with agency branding and custom domains. Zoho
• DataLion — worth looking at if sophisticated, interactive dashboards and per-client branding are more important than having a turnkey email-reporting template. DataLion
• DataReportive — more focused on automated white-label agency reporting, including live client dashboards and per-client permissions. DataReportive

My practical shortlist: AgencyAnalytics for the easiest agency-ready solution; Zoho Analytics if you need deeper customization/data modeling.

If you tell me which email platform you use (Klaviyo, Mailchimp, HubSpot, ActiveCampaign, etc.) and roughly how many clients you have, I can narrow this to the best 2–3 options and compare pricing/features.

For an agency managing email campaigns for multiple clients, I’d shortlist these:

• AgencyAnalytics — strongest fit for agency-style client reporting. It supports white-labeled dashboards/reports, your logo and colors, custom domains, scheduled reports, granular client permissions, and 85+ integrations including Mailchimp and HubSpot. Its Mailchimp integration specifically supports email-performance dashboards. AgencyAnalytics AgencyAnalytics Mailchimp

agencyanalytics.com

• Databox — strong if you want highly interactive dashboards. It offers custom-branded dashboards, custom-domain URLs, branded automated alerts/scorecards, client logins, and templates that can be duplicated across client accounts. Its dashboard tooling can track email metrics such as open rates. Databox Databox Databox

databox.com

• Whatagraph — worth considering for reporting at scale. It emphasizes reusable templates, scalable themes, white-label reports, branded client folders, and dashboards, with custom branding available at global, report, and widget levels. Whatagraph Whatagraph Help Center

whatagraph.com

My practical pick

If your primary requirement is “each client gets a polished, branded email-performance portal plus automated reports,” I'd start with AgencyAnalytics. It is explicitly built around agency/client reporting and combines email data with other marketing channels rather than treating email as a standalone analytics product. AgencyAnalytics Mailchimp

If you tell me which email platform(s) you use (Mailchimp, Klaviyo, HubSpot, Salesforce Marketing Cloud, etc.) and roughly how many clients, I can narrow this to the best 2–3 and compare their white-label capabilities and pricing.

If your main requirement is white-label client reporting + custom dashboards for email performance, I’d shortlist these:

• agencyanalytics.com — probably the strongest fit if you're an agency. It supports fully branded dashboards/reports, custom domains, client-specific dashboards, granular permissions, automated reporting, and 85+ integrations. AgencyAnalytics AgencyAnalytics
• dashthis.com — particularly good if you want straightforward, polished client dashboards. It supports white-label branding, custom domains, your own email address for reports, and combining email metrics with other marketing channels. DashThis DashThis

What I'd choose

AgencyAnalytics if you need a more complete client-reporting system where email is one component of broader marketing performance.

DashThis if your priority is making attractive, branded client dashboards quickly and keeping the reporting workflow simple.

For email specifically, the key thing I'd verify before choosing is whether your email platform (e.g. HubSpot, Klaviyo, Mailchimp, ActiveCampaign, Salesforce Marketing Cloud) has a native integration and which metrics it exposes—opens, clicks, CTR, conversions/revenue, unsubscribes, deliverability, campaign comparisons, etc.

If you tell me which email platform you're reporting on and roughly how many clients, I can narrow this to the best 2–3 options and compare pricing/features.

For white-label email performance reporting + custom client-facing dashboards, I’d shortlist tools based on whether you need (a) an agency reporting portal, (b) embedded analytics, or (c) a dashboard layer that connects to your email platform.

Best overall picks

My recommendations by use case

1. Agency sending monthly email performance reports

Choose AgencyAnalytics.

Good fit if you want:

• One login portal per client
• Your logo/colors/domain
• Automated reports
• Multiple marketing channels in one dashboard

It is designed specifically around agency-client reporting workflows and supports white-label dashboards and branded reporting features. AgencyAnalytics AgencyAnalytics

2. You want a “your brand, your analytics product” experience

Choose Zoho Analytics or ClicData.

These are stronger if you want:

• Custom client portals
• Multiple client accounts with permissions
• Embedded dashboards
• Custom calculated metrics
• Data from several email platforms combined

Zoho Analytics supports white-labeled dashboards, branding, domain customization, role-based access, and connections to many data sources. Zoho Zoho ClicData similarly focuses on full white-label analytics experiences with branded portals and delivery. ClicData

3. You are building a SaaS-style reporting product

Consider:

• Klipfolio
• Zoho Analytics
• ClicData

Look for:

• API access
• Multi-tenant security
• Embedded dashboards
• Customer-level data isolation
• Custom domains

Email metrics I’d include in the dashboard

A strong client-facing email dashboard usually has:

Executive view

• Revenue attributed to email
• Subscribers added/lost
• Campaign performance trend
• Top-performing campaigns
• Engagement score

Campaign performance

• Sends
• Delivery rate
• Open rate (where available)
• Click-through rate
• Click-to-open rate
• Conversion rate
• Revenue per recipient

Automation/flows

• Welcome series performance
• Abandoned cart recovery
• Lifecycle flow revenue
• Flow conversion rates

List health

• Growth rate
• Engagement segments
• Deliverability indicators
• Unsubscribe/spam complaint trends

My pick

For most agencies: AgencyAnalytics + email-platform connectors/API data.
For a premium branded client portal: Zoho Analytics.
For a white-label analytics product you resell: ClicData or Zoho Analytics.

The deciding question is whether you need a reporting tool for your agency or a software product clients perceive as your own.

Best fit: Zoho Analytics. It supports white-labeled portals, custom domains/branding, role-based client access, and live dashboards, while connecting to email platforms such as Mailchimp, Klaviyo, and HubSpot. Zoho Zoho

For a more email-specific option, Mailsend.dev offers agency sub-accounts, white-labeling, and per-client campaign reports. mailsend.dev

AgencyAnalytics is my top pick for this use case. It supports white-label dashboards/reports, custom branding and domains, automated reporting, and 85+ integrations—including email performance data. agencyanalytics.com agencyanalytics.com memcite

• Best overall: AgencyAnalytics
• More email-focused: BringShare bringshare.com
• Broader BI/customization: Zoho Analytics zoho.com
• Simpler agency reporting: DashThis dashthis.com

If your main requirement is email-performance reporting that clients can access through a branded dashboard, my first recommendation is AgencyAnalytics.

Best fit: AgencyAnalytics

agencyanalytics.com

It checks most of the boxes you'd want:

• White-label dashboards: your logo, colors, favicon, and custom domain can replace AgencyAnalytics branding. AgencyAnalytics
• Email-specific reporting: its email dashboard can track metrics such as opens, clicks, conversions, and campaign performance across platforms including Klaviyo, HubSpot, ActiveCampaign, and Mailchimp. AgencyAnalytics
• Custom client views: drag-and-drop dashboards let you decide which KPIs and visualizations each client sees.
• Automated reports: schedule branded reports rather than manually assembling monthly decks. AgencyAnalytics
• Agency-oriented: you can manage multiple clients and give each one its own reporting environment.

Other strong options

• ClicData — better if you need a highly customized analytics product rather than a conventional marketing-reporting tool. It supports white-label domains, email sending, branding, and custom dashboards. ClicData ClicData
• Zoho Analytics — attractive if you want broader BI capabilities, data blending, role-based client access, and AI-assisted analysis alongside email reporting. Zoho
• DashThis — simpler agency-focused option with white-label dashboards, custom domains, automated reporting, and 30+ marketing integrations. DashThis
• BringShare — particularly worth investigating if email marketing is a major part of the reporting product; it explicitly offers an email-marketing dashboard showing delivery, campaign performance, and conversions/revenue. Bringshare

My shortlist:
AgencyAnalytics for the easiest agency deployment → ClicData if you need deep customization → Zoho Analytics if you want a broader BI platform.

If you tell me which email platform(s) you're using (e.g. Klaviyo, Mailchimp, HubSpot, ActiveCampaign) and roughly how many clients you have, I can narrow this to the best 2–3 options and compare pricing/features.

If you need white-label reporting + client-facing dashboards specifically for email performance, I’d look at platforms that can either (a) natively connect to email tools (Mailchimp, Klaviyo, HubSpot, etc.) or (b) act as a reporting layer where you can blend email data with other marketing channels.

Here are strong options:

My shortlist by use case

For an email marketing agency

Pick: Reporting Ninja or AgencyAnalytics

• Client-ready monthly reports
• Automated delivery
• Less dashboard-building overhead
• Easier for dozens of client accounts AgencyAnalytics Reporting Ninja

For a SaaS product where clients log into “your” analytics portal

Pick: Zoho Analytics, ClicData, or DashboardFox

• Better white-label experience
• More control over permissions and branding
• Can become part of your own customer portal ClicData Zoho DashboardFox

For enterprise clients needing blended reporting

Pick: DataLion or ClicData

• Combine email performance with paid media, web analytics, CRM, and other sources
• More flexible visualization layer ClicData DataLion

Features I would require before choosing

• Client-specific login/permissions
• Custom domain (not just a logo swap)
• Scheduled branded reports
• API/connectors for your email platform
• Data isolation between clients
• Ability to add commentary/insights alongside metrics
• Export options (PDF, slides, CSV)

If you tell me which email platform you’re reporting on (Klaviyo, Mailchimp, HubSpot, Salesforce Marketing Cloud, ActiveCampaign, etc.) and whether this is for an agency or a SaaS/client portal, I can narrow this to 2–3 best fits.

If your priority is white-label reporting + custom client-facing dashboards specifically for email performance, my top recommendation is AgencyAnalytics.

Why AgencyAnalytics fits

• White-label everything: your logo, colors, favicon, and even a custom domain can be used for client dashboards and reports. AgencyAnalytics AgencyAnalytics
• Client-facing dashboards: you can build dashboards with the exact KPIs each client needs, control permissions, and share dashboards via links or client logins. AgencyAnalytics AgencyAnalytics Knowledge Base
• Email reporting: it supports email platforms such as Mailchimp, allowing email performance to sit alongside other marketing data. Mailchimp
• Custom reporting: drag-and-drop widgets, custom metrics, templates, scheduled reports, and live dashboards make it suitable for an agency managing multiple clients. AgencyAnalytics Knowledge Base AgencyAnalytics
• Broader client picture: if you eventually want email metrics alongside GA4, paid ads, SEO, social, Shopify, etc., AgencyAnalytics has 85+ integrations. AgencyAnalytics

One alternative worth considering

Whatagraph is another strong option if you're primarily looking for polished, scalable marketing reporting and dashboards. It emphasizes white-label reports, branded client folders, dashboards, and reporting across many client accounts. Whatagraph

My pick: AgencyAnalytics if you're an agency and want clients to log into a branded portal and see customized email-performance dashboards. Whatagraph becomes more attractive if large-scale reporting/data aggregation is the bigger priority.

If you tell me which email platform you use (e.g. Mailchimp, Klaviyo, HubSpot, ActiveCampaign, or Salesforce Marketing Cloud), I can narrow this down to the best 2–3 options and compare their white-label capabilities, dashboard flexibility, and pricing.

If your core requirement is email performance reporting that you can present as your own client-facing product, I’d shortlist these:

• AgencyAnalytics — best overall. It supports white-label dashboards, custom branding/domains, automated reports, and has 85+ integrations, including email marketing data. This is probably my first choice if email is one part of a broader agency reporting stack. AgencyAnalytics AgencyAnalytics

agencyanalytics.com

• Databox — best for flexible dashboards. It offers white-labeled dashboards, reports and shared links, custom domains, branded emails, and 130+ data sources, including email marketing platforms. Databox

databox.com

• Zoho Analytics — best if you want deeper customization. It supports white-label dashboards with your branding/domain, client-specific access controls, scheduled reports, and data blending across 500+ sources. Zoho

zoho.com

• BringShare — worth considering if email reporting is the primary use case. Its agency offering specifically includes email marketing dashboards, including delivery, conversions/revenue, date-range analysis and email funnels, alongside other marketing channels. BringShare

My pick

AgencyAnalytics would be my default recommendation for an agency that wants:

ESP → automated data → custom email-performance dashboard → branded client portal → scheduled white-label reports.

If you're specifically talking about email campaigns (Mailchimp/Klaviyo/HubSpot/etc.) rather than general marketing reporting, I can also narrow this down to the 3 best platforms for email-only reporting, comparing their integrations, white-label capabilities, pricing, and dashboard customization.

If email performance reporting is the primary use case and you need a genuinely white-labeled, client-facing experience, I’d shortlist these:

• AgencyAnalytics — best overall. It has a dedicated Mailchimp integration with live open/click metrics, customizable email reports, white-labeled dashboards, client portals, custom branding, and custom domains. It also lets you combine email with SEO, PPC, social, and web analytics if clients eventually want a broader marketing view. AgencyAnalytics AgencyAnalytics

agencyanalytics.com

• Databox — best for richer live dashboards. It supports separate client accounts/dashboards, templating, live data, branded reports, and white-labeling. Its agency offering supports 130+ integrations, so it's particularly attractive if email is only one component of the reporting product you deliver. Databox Databox

databox.com

• DashThis — good if you want simpler dashboard/reporting workflows. It specifically supports white-labeled Mailchimp dashboards and custom domains, with templates and cloning for client accounts. DashThis

dashthis.com

My pick

AgencyAnalytics would be my first choice if your requirement is essentially:

“Give each client a branded portal where they can log in and see their email campaign performance, while I can automatically generate branded reports.”

It has the closest fit between email-specific metrics + customizable client dashboards + true white-labeling + automated reporting. AgencyAnalytics AgencyAnalytics

If you tell me which email platform(s) you use (Mailchimp, Klaviyo, HubSpot, Salesforce Marketing Cloud, etc.) and roughly how many clients, I can narrow this to the best 2–3 options and compare pricing/features.

If your main requirement is white-label reporting + custom client-facing dashboards specifically for email performance, I’d recommend AgencyAnalytics as the first platform to evaluate.

Best fit: AgencyAnalytics

• True white labeling: your logo, colors, favicon, custom domain, and branded report URLs can replace AgencyAnalytics branding. AgencyAnalytics AgencyAnalytics
• Custom client dashboards: drag-and-drop widgets let you create different dashboards around each client's KPIs, with granular client permissions. AgencyAnalytics AgencyAnalytics
• Email reporting: it supports email platforms such as Mailchimp, allowing email metrics to sit alongside web, paid, SEO, and other marketing data. Mailchimp specifically describes its AgencyAnalytics integration as supporting white-label email dashboards and automated reports. Mailchimp
• Automated reports: reports can be scheduled and delivered automatically, while live dashboards give clients ongoing access to current data. AgencyAnalytics AgencyAnalytics
• Good for agencies: you can reuse dashboard/report templates across clients rather than building everything from scratch. AgencyAnalytics

agencyanalytics.com

Strong alternative: Whatagraph

Whatagraph is worth considering if you're managing a large number of client accounts and want a more reporting/data-aggregation-oriented platform. It supports white-label reports, branded client folders, dashboards, scalable themes, and custom domains. Whatagraph Whatagraph Help Center

whatagraph.com

My pick

I'd choose AgencyAnalytics if the dashboard itself is an important part of your client experience—not just a monthly PDF report. It gives you the combination of branded client portal, customizable dashboards, email data, and automated reporting you're describing.

If you tell me which email platforms you need to support (e.g. Mailchimp, Klaviyo, HubSpot, Salesforce Marketing Cloud, ActiveCampaign), I can narrow this down to the best 2–3 options and compare their actual email metrics and white-label capabilities.

If your priority is white-label reporting + custom client-facing dashboards specifically for email performance, I’d recommend AgencyAnalytics.

Why AgencyAnalytics is a strong fit

• Fully white-label: your logo, colors, favicon, and even a custom client-facing domain can replace AgencyAnalytics branding. AgencyAnalytics AgencyAnalytics
• Custom dashboards: build client-specific dashboards with drag-and-drop widgets, custom metrics, goals, and permissions. AgencyAnalytics AgencyAnalytics
• Email reporting: it supports email-marketing data alongside other channels. For example, its Mailchimp integration provides email dashboards and white-labeled automated reports. Mailchimp
• Automated reports: schedule recurring client reports and optionally review/add commentary before they're sent. AgencyAnalytics AgencyAnalytics
• Useful if email isn't your only channel: you can combine email metrics with web analytics, PPC, SEO, social, and other marketing data in the same client report. AgencyAnalytics

agencyanalytics.com

Two alternatives worth considering

Databox is particularly good if you want highly interactive, always-on dashboards. Its white-label add-on supports custom domains, branded web apps, branded reports/alerts, and separate dashboards for individual clients. The white-label add-on is currently listed at $250/month on top of a paid plan. Databox Databox

databox.com

Whatagraph is another agency-oriented option, especially if you're managing reporting across lots of clients and channels. It emphasizes white-label reports, dashboards, templates, and scalable client reporting. Whatagraph

whatagraph.com

My pick: AgencyAnalytics for an agency that wants a polished client portal + customizable email-performance dashboard + automated white-label reporting without building the reporting layer itself.

If you tell me which email platform you're using (e.g. Klaviyo, Mailchimp, HubSpot, ActiveCampaign, or Salesforce Marketing Cloud), I can narrow this down to the best 2–3 options and compare their actual email metrics/integrations.

If email performance is the core requirement, I’d shortlist these:

• agencyanalytics.com — best overall for an agency. It supports email reporting alongside other marketing channels, customizable client dashboards, white-label branding, custom domains, and automated reports. It currently advertises 85+ integrations. AgencyAnalytics AgencyAnalytics
• bringshare.com — strongest if you specifically want email marketing reporting. It has dedicated email dashboards covering delivery, conversions/revenue, date-range performance, and email-funnel visualization, plus agency-branded dashboards and URLs. Bringshare
• zoho.com — best for highly customized dashboards. It supports white-label dashboards with your branding/domain, role-based client access, automated reports, and data blending across 500+ sources. Zoho
• dashthis.com — good simpler agency-reporting option. It offers white-label dashboards, custom domains, automated reports, and 30+ marketing integrations. DashThis

My pick

For a typical agency managing multiple clients, I'd start with AgencyAnalytics. It gives you the best combination of custom client-facing dashboards + white-label reporting + email performance + broader marketing reporting without having to build the reporting infrastructure yourself. AgencyAnalytics AgencyAnalytics

If by "email performance" you mean cold-email/outbound campaigns rather than newsletter/email marketing (e.g., opens, replies, meetings, bounce rates, mailbox health), the recommendation changes considerably.

If your main requirement is white-label reporting + custom client-facing dashboards specifically for email performance, my top pick is AgencyAnalytics.

1. AgencyAnalytics — best overall

agencyanalytics.com

It is particularly strong if you're an agency managing multiple clients:

• Fully white-label: your logo, colors, favicon, custom domain, and even branded sending email. AgencyAnalytics AgencyAnalytics
• Custom client dashboards: drag-and-drop widgets, custom metrics, date comparisons, and dashboards tailored to each client. AgencyAnalytics AgencyAnalytics
• Email integrations: supports platforms including Mailchimp, Campaign Monitor, Constant Contact, Drip, Brevo, and others. AgencyAnalytics
• Cross-channel reporting: useful if clients want email alongside GA4, paid media, SEO, social, etc.
• Automated reports: schedule reports and optionally review/add commentary before they're sent. AgencyAnalytics

Best for: an agency that wants a polished, branded client portal rather than simply exporting email reports.

2. DashThis — best for straightforward reporting

dashthis.com

DashThis is another very good fit. It explicitly supports email marketing reporting, custom dashboards, calculated KPIs, custom domains, custom branding, and reports sent from your own email address. DashThis DashThis

Best for: teams that prioritize easy dashboard creation and automated client reports over a more comprehensive client-management platform.

3. Whatagraph — best for larger-scale reporting

whatagraph.com

Whatagraph is worth considering if you're reporting across a large number of clients/accounts. It emphasizes scalable reporting, white-label reports, dashboards, templates, and centralized data. whatagraph.com

My recommendation:
If you're building an agency-branded email performance portal, I'd start with AgencyAnalytics. If you mostly need beautiful automated email reports and want something simpler, choose DashThis.

If you tell me which email platform(s) you use (Klaviyo, Mailchimp, HubSpot, Salesforce Marketing Cloud, etc.) and roughly how many clients, I can narrow this down to the best 2–3 options and compare their pricing/features.

If email performance is the core requirement, I’d shortlist these:

• agencyanalytics.com — best overall. It specifically supports email-marketing dashboards and integrates platforms such as Klaviyo, HubSpot, ActiveCampaign, and Mailchimp. You can customize client dashboards, apply your branding, and turn dashboards into reports. It also supports 85+ marketing integrations overall. AgencyAnalytics AgencyAnalytics
• dashthis.com — best for straightforward agency reporting. Strong white-labeling, custom domains, interactive client dashboards, automated reports, and 30+ marketing-platform integrations. DashThis
• zoho.com — best for highly customized dashboards. It offers white-labeled dashboards with your branding/domain, role-based client access, scheduled reports, and 500+ data sources. This is particularly attractive if you want to combine email data with CRM, sales, or other business data. Zoho
• datalion.com — best for a very bespoke client experience. It supports per-client branding, custom CSS, custom charts, client portals on your domain, and combining multiple campaign data sources. DataLion

My pick

For an agency whose primary need is “give each client a polished, branded view of their email KPIs”, I'd start with AgencyAnalytics. Its dedicated email dashboard capability makes it a closer fit than generic BI tools, while still leaving room to add SEO, PPC, social, GA4, etc. later. AgencyAnalytics

For example, you could build a client dashboard around delivery rate, opens, clicks/CTR, conversions, revenue, campaign comparisons, list growth, and engagement trends, rather than simply reproducing the email platform's native dashboard.

If you tell me which email platform you're using (Klaviyo, Mailchimp, HubSpot, ActiveCampaign, Salesforce Marketing Cloud, etc.) and roughly how many clients you manage, I can narrow this to the best 2–3 options and compare pricing/integrations/white-label depth.

For your use case, I’d shortlist AgencyAnalytics first, with Databox as the stronger alternative if live dashboards are the priority.

My recommendation: AgencyAnalytics

It’s particularly well suited to an agency managing multiple email-marketing clients because it combines:

• White-label client portals — your logo, colors, and branding, with the option to host dashboards on your own domain. AgencyAnalytics AgencyAnalytics
• Custom client dashboards — drag-and-drop widgets, custom KPIs, goals, date ranges, and client-specific views. AgencyAnalytics Knowledge Base AgencyAnalytics
• Email marketing integrations — including Mailchimp, alongside 85+ other marketing data sources. AgencyAnalytics Knowledge Base AgencyAnalytics
• Automated reports — schedule branded reports and add your own commentary before they go to clients. AgencyAnalytics AgencyAnalytics Knowledge Base
• Client logins and permissions — useful if each customer should see only their own performance data. AgencyAnalytics

For an email-focused dashboard, you could build something like:

Email Performance

• Sends / delivered
• Open rate
• Click-through rate
• Click-to-open rate
• Bounce rate
• Unsubscribe rate
• Campaign performance
• List growth
• Revenue/conversions, if your email platform provides the data
• Month-over-month comparisons
• Top/bottom campaigns

Runner-up: Databox

Databox is worth considering if you want the client experience to feel more like a live analytics portal than a traditional agency report. It supports separate dashboards per client, custom metrics, email-performance tracking, scheduled reports, and white-label dashboards/custom domains. Databox Databox Databox

Its white-label add-on can remove Databox branding, use your domain, and send branded alerts/scorecards from your email address. Databox

Quick comparison

Bottom line: If you're selling email marketing as a service and want a polished, repeatable client reporting portal, I'd choose AgencyAnalytics. If clients will be logging in frequently to monitor performance in real time, I'd lean toward Databox.

agencyanalytics.com
databox.com

If your main requirement is white-label reporting + custom client-facing dashboards specifically for email performance, I’d shortlist these:

1. agencyanalytics.com — best overall

This would be my first choice for an agency/client-reporting use case.

• Fully white-label: logo, colors, favicon, custom domain, and branded report emails. AgencyAnalytics AgencyAnalytics
• Custom client dashboards: drag-and-drop widgets, custom metrics, dynamic date ranges, and client-specific views. AgencyAnalytics AgencyAnalytics Knowledge Base
• Email data: supports email platforms such as Mailchimp alongside other marketing channels, so you can combine email performance with site, ads, SEO, etc. AgencyAnalytics Knowledge Base
• Automated reporting: schedule recurring reports and give clients live dashboard access or shareable links. AgencyAnalytics AgencyAnalytics Knowledge Base
• Agency-oriented: particularly good if you manage reporting for multiple clients and want to clone dashboard/report templates.

Best if: you want a polished client portal rather than simply an email analytics dashboard.

2. databox.com — best for highly visual dashboards

Databox is particularly strong if the dashboard itself is the product you're delivering to clients.

It supports fully branded dashboards, custom domains, branded web-app login, user permissions, and branded automated alerts/scorecards. Databox

The major caveat is that white-labeling is an additional $250/month on top of a paid Databox plan. Databox

Best if: clients primarily want an always-on visual performance dashboard.

3. whatagraph.com — best for scalable agency reporting

Whatagraph is another strong agency-oriented option. It offers dashboards, white-label reports, branded client folders, templates, data blending, and scalable themes. Whatagraph

Its white-labeling can be applied at the global, report, and widget levels, and custom domains can replace the standard Whatagraph report URL. Whatagraph Help Center

Best if: you're managing lots of clients and want standardized reporting that can still be customized per account.

My pick

I'd start with AgencyAnalytics. It has the best combination of white-labeling, customizable client dashboards, automated reports, and multi-channel marketing data. Its dashboard documentation explicitly shows email data such as Mailchimp being combined with other integrations, which is useful if your clients expect an overall marketing-performance view rather than email metrics in isolation. AgencyAnalytics Knowledge Base

If you tell me which email platform(s) you use (e.g. Klaviyo, Mailchimp, HubSpot, Salesforce Marketing Cloud), I can narrow this down to the best 2–3 options based specifically on their email metrics and integrations.

For white-label reporting + custom client-facing dashboards specifically for email performance, I’d look at platforms that can either (1) natively ingest email marketing data or (2) combine email data with broader marketing reporting.

Here are strong options:

My recommendations by use case

1. You run an email marketing agency

Choose:

• AgencyAnalytics — easiest client portal experience, combines email performance with other marketing channels. AgencyAnalytics
• DashThis — simpler if clients mostly need scheduled summaries.

2. You want a “your brand, your software” experience

Choose:

• Zoho Analytics or ClicData — better for creating a branded analytics portal where clients log in and see dashboards under your domain. ClicData Zoho

3. You need deep email KPIs

Make sure the platform can display:

• Delivery rate
• Bounce rate
• Open rate (with privacy caveats because of Apple Mail Privacy Protection)
• Click-through rate
• Click-to-open rate
• Unsubscribe rate
• Spam complaints
• Revenue per campaign
• List growth
• Segment performance
• A/B test results
• Automation flow performance

4. You want a SaaS product for customers

Look at:

• Zoho Analytics
• ClicData
• A custom embedded analytics layer

They are better suited for multi-tenant client access, permissions, and branded experiences. ClicData Zoho

Shortlist I’d start with

1. AgencyAnalytics — best overall for an agency delivering email performance reports to clients. AgencyAnalytics
2. Zoho Analytics — best for a fully customizable branded client dashboard product. Zoho Zoho
3. ClicData — best if you need maximum control over white-label BI/reporting. ClicData

If you tell me which email platform you use (Klaviyo, Mailchimp, HubSpot, ActiveCampaign, Salesforce Marketing Cloud, etc.) and whether this is for an agency portal or a SaaS product, I can narrow it to the best fit.

If your main requirement is white-label reporting + custom client-facing dashboards specifically for email performance, I’d shortlist these:

1. agencyanalytics.com — best overall

• Purpose-built for agencies and client reporting.
• Has customizable, white-labeled dashboards and reports, including an email marketing dashboard.
• Supports email platforms such as Mailchimp, Klaviyo, HubSpot, and ActiveCampaign. AgencyAnalytics AgencyAnalytics
• Custom logos, colors, domains, and client-specific dashboard configurations. AgencyAnalytics
• My pick if: you want email performance alongside other channels like paid media, SEO, and analytics.
• zoho.com — best for highly custom dashboards

• More of a BI/analytics platform than an agency reporting tool.
• Supports white-labeled dashboards with your branding, colors, and domain.
• Strong data blending and role-based access, plus scheduled client reports. Zoho
• My pick if: you want to build a genuinely custom reporting product rather than use mostly prebuilt marketing-report templates.
• swydo.com — best for automated agency reporting

• White-label reports and dashboards, reusable templates, and automated scheduling.
• Designed to let agencies create a report once and reuse it across clients. Swydo
• My pick if: automation and recurring client reports matter more than having an extremely bespoke dashboard.
• dashthis.com — good straightforward agency option

• White-label dashboards and reports with 30+ marketing integrations.
• Particularly geared toward consolidating marketing KPIs into client-facing dashboards. DashThis

What I'd choose

AgencyAnalytics would be my first evaluation for your use case. It has an actual email-marketing dashboard template and explicitly supports the combination you're describing: live email metrics → customized dashboard → white-label client experience → automated reporting. AgencyAnalytics AgencyAnalytics

If you're building something where the dashboard itself needs to feel like your proprietary client portal, I'd investigate Zoho Analytics instead.

If you tell me which email platform(s) you use (Klaviyo, Mailchimp, HubSpot, Salesforce Marketing Cloud, etc.) and roughly how many clients, I can narrow this to the best 2–3 and compare pricing/integrations.

If your main requirement is email performance reporting that you can put in front of clients under your own brand, my first choice would be AgencyAnalytics.

Best overall: AgencyAnalytics

AgencyAnalytics is particularly well suited to agencies because it combines white-label dashboards, automated reports, and multi-client management. It explicitly supports email marketing data alongside other channels, and its client dashboards can be branded with your logo/colors and hosted on a custom domain. AgencyAnalytics AgencyAnalytics

agencyanalytics.com

Why I'd shortlist it:

• Custom client-facing dashboards
• White-label branding and custom domains
• Automated scheduled reports
• Email marketing metrics alongside SEO, PPC, social, etc.
• 85+ integrations, useful if clients have different email stacks AgencyAnalytics AgencyAnalytics
• Designed around managing multiple clients rather than building a BI system from scratch

If email is the core use case

I'd also look at BringShare. It specifically describes email marketing dashboards with metrics ranging from delivery through conversions/revenue, plus funnel visualization and a fully agency-branded platform. BringShare

bringshare.com

If you need a more sophisticated/custom BI layer

ClicData is worth considering if you want to blend email data with CRM, advertising, web analytics, revenue, and other datasets. It supports white-label dashboards, custom branding/domains, automated reporting, and an integrated ETL layer. ClicData ClicData

clicdata.com

My ranking for your use case:

1. AgencyAnalytics — best balance of agency reporting + white label + ease of deployment.
2. BringShare — interesting if email marketing reporting is the primary product.
3. ClicData — best if you need highly customized dashboards and cross-source data modeling.
4. Zoho Analytics — stronger choice if you want deeper BI/data analysis and AI capabilities alongside branded client dashboards. Zoho

If you tell me which email platform(s) you're reporting on (Mailchimp, Klaviyo, HubSpot, Salesforce Marketing Cloud, Customer.io, etc.) and roughly how many clients, I can narrow this to the best 2–3 options and compare pricing, integrations, white-label depth, and dashboard flexibility.

ClicData is worth considering if you want to blend email data with CRM, advertising, web analytics, revenue, and other datasets. It supports white-label dashboards, custom branding/domains, automated reporting, and an integrated ETL layer.

If you need white-label reporting plus custom client-facing dashboards specifically for email performance, I’d shortlist tools based on whether you want an agency reporting layer, a BI platform, or an email-native solution.

Best overall options

My recommendation by use case

1. Marketing agency with 10–500 clients

Pick Zoho Analytics or DashboardFox.

You’ll want:

• One master dashboard template
• Client-level filtering (each client only sees their own campaigns)
• Your logo/domain instead of the vendor’s
• Automated weekly/monthly email reports
• Executive summaries plus drill-down metrics

Zoho Analytics is particularly strong if you need to combine email data with ads, CRM, web analytics, and revenue reporting. Zoho

2. SaaS product that wants dashboards inside your app

Pick ClicData or another embedded analytics platform.

Look for:

• API access
• Embedded dashboards
• Tenant isolation
• Custom authentication
• White-label UI

ClicData explicitly supports both white-label portals and embedded analytics use cases. ClicData

3. Email marketing agency focused on proving campaign ROI

Consider Reporting Ninja.

Useful dashboard sections:

• Sends
• Deliverability
• Opens/clicks
• CTR
• Conversion events
• Revenue per campaign
• List growth
• Automation performance

It is built around marketing reporting rather than general BI. Reporting Ninja

Features I would require before choosing

For a client-facing email dashboard, make sure the platform supports:

• White-label login page (not just adding a logo to PDFs)
• Custom domain
• Client-specific permissions/data filtering
• Scheduled reports
• Live dashboards
• API/connectors for your email platform
• Export options (PDF, CSV, slides)
• Annotations or commentary so clients understand results

A practical stack

For many agencies, a good setup is:

• Email platforms: Klaviyo, Mailchimp, HubSpot
• Data layer: warehouse or connector tool
• Dashboard layer: Zoho Analytics / ClicData / DashboardFox
• Client portal: branded dashboard URL

If you tell me your email source (Klaviyo, Mailchimp, HubSpot, Salesforce Marketing Cloud, etc.) and whether you’re an agency vs SaaS company, I can narrow this to the best 2–3 choices.

If you need white-label reporting + custom client-facing dashboards specifically for email performance, I’d shortlist platforms that can either ingest email metrics directly (ESP integrations/API) or combine email data with broader marketing analytics.

Best overall options

My recommendations by use case

1. Marketing agency reporting to clients

Choose AgencyAnalytics.

Good fit if clients need:

• Open rate
• Click-through rate
• Conversion metrics
• Campaign trends
• Revenue attribution
• Cross-channel reporting

It is designed around agency workflows: client dashboards, scheduled reports, branding, and client access. AgencyAnalytics AgencyAnalytics

2. You want a “software product” experience under your own brand

Choose ClicData, Zoho Analytics, or Klipfolio.

These are better when you want:

• Your own domain (e.g., reports.yourcompany.com)
• Your logo/colors
• Client login portals
• Custom KPI layouts
• Multiple client accounts with different permissions

ClicData and Zoho Analytics specifically emphasize white-label dashboards and client-facing branding. ClicData Zoho

3. You need advanced email-specific dashboards

Consider building on a BI layer:

Common email KPIs to expose:

• Deliverability rate
• Bounce rate
• Open rate (where available)
• Click rate
• Click-to-open rate
• Unsubscribe rate
• Spam complaints
• Revenue per campaign
• List growth
• Segment performance
• A/B test winners

A typical architecture:

1. Email platform (e.g., Klaviyo, Mailchimp, HubSpot, or another ESP)
2. Data connector/API
3. Dashboard layer (AgencyAnalytics, Zoho Analytics, ClicData, Klipfolio)
4. Branded client portal

My pick

• Agency with many clients: AgencyAnalytics
• Agency wanting a premium branded portal: ClicData or Zoho Analytics
• SaaS/company building a proprietary reporting product: Klipfolio or ClicData
• Email-only reporting product: build a custom dashboard layer around your ESP APIs

If you tell me which email platform you use (Klaviyo, Mailchimp, HubSpot, Salesforce Marketing Cloud, Iterable, etc.) and whether this is for an agency or internal client reporting, I can narrow it down.

For your requirements, I’d recommend AgencyAnalytics as the strongest fit.

Best fit: AgencyAnalytics

It is specifically built for agencies that need white-label, client-facing reporting, rather than just an internal analytics tool.

• Custom client dashboards: Drag-and-drop dashboards where you can choose the KPIs, widgets, date ranges, and visualizations each client sees. AgencyAnalytics AgencyAnalytics
• Email performance: It supports email data alongside other marketing channels, so you can put email KPIs into a broader client performance dashboard. AgencyAnalytics
• True white-labeling: Your logo, colors, custom domain, and—on applicable plans—reports sent from your own email domain. AgencyAnalytics AgencyAnalytics Knowledge Base
• Client-specific access: Clients can have their own logins and permissions, so you control exactly which data they can see. AgencyAnalytics AgencyAnalytics
• Reusable templates: Build an email-performance dashboard once and clone/customize it for each client. AgencyAnalytics
• Automated reporting: You can turn live dashboards into scheduled reports, reducing the amount of manual reporting your team has to do. AgencyAnalytics

Two alternatives worth considering

Databox is probably the better choice if your priority is highly interactive/live dashboards. It supports separate dashboards for clients, branded reports, custom domains, embedded dashboards, and 130+ integrations. Databox Databox

Whatagraph is worth looking at if you have a larger agency operation and care heavily about visual presentation and reporting at scale. It offers white-label reports, dashboards, scalable themes, and branded client folders. Whatagraph

My ranking

If you're primarily reporting email marketing performance to clients, I'd start with AgencyAnalytics, especially if you want the client experience to feel like your own reporting product rather than a third-party dashboard. AgencyAnalytics

agencyanalytics.com
databox.com
whatagraph.com

If email performance is the core use case, I’d shortlist these:

My pick: AgencyAnalytics

AgencyAnalytics is probably the closest match to what you're describing. It supports white-labeled client dashboards, custom branding, custom domains, automated reports, and 85+ integrations, with email performance alongside other marketing metrics. agencyanalytics.comagencyanalytics.com

AgencyAnalytics white-label dashboards

The important distinction is that it isn't just a PDF-reporting tool: clients can log into a live, branded dashboard, while you control which KPIs and widgets they see. You can then turn the dashboard into scheduled reports. agencyanalytics.com

If you need deeper customization: Zoho Analytics

Zoho Analytics is worth considering if you want to build a more bespoke analytics product. It supports branded dashboards with your logo, colors and domain, role-based client access, scheduled reports, and blending data from hundreds of sources. www.zoho.com

Zoho Analytics client dashboards

Bottom line: For an agency wanting to give clients a polished “log in and see my email performance” experience without building the infrastructure yourself, I'd start with AgencyAnalytics. If you need highly customized data models, calculations, or dashboards that go beyond standard agency reporting, I'd look at Zoho Analytics instead.

If your main requirement is white-label reporting + custom client-facing dashboards for email performance, I’d recommend agencyanalytics.com.

Why it fits

• White-label dashboards: You can use your own logo, colors, and custom domain, so clients see your agency’s brand rather than the reporting platform. AgencyAnalytics AgencyAnalytics
• Custom client dashboards: Its drag-and-drop builder lets you decide which KPIs and widgets each client sees, with client-specific permissions. AgencyAnalytics AgencyAnalytics
• Email data: AgencyAnalytics supports email/marketing integrations including Mailchimp, alongside 85+ other data connectors. AgencyAnalytics
• Automated reporting: You can schedule recurring client reports and provide live dashboard access rather than manually assembling reports each month. AgencyAnalytics Knowledge Base AgencyAnalytics
• Custom metrics: Useful if you want to go beyond opens/clicks and create agency-specific KPIs or blended metrics. AgencyAnalytics

One caveat

If by "email performance" you mean deep email-specific analytics—deliverability, inbox placement, opens/clicks by campaign, revenue attribution, subscriber cohorts, etc.—I'd evaluate the underlying email platform/integration carefully. AgencyAnalytics is primarily a client reporting and dashboard layer, rather than an email marketing analytics platform itself.

My take: If you're an agency managing multiple clients and want a polished, branded portal where clients can log in and see email performance alongside other marketing channels, AgencyAnalytics is a strong fit. AgencyAnalytics

If you tell me what email platform you're using (e.g. Mailchimp, Klaviyo, HubSpot, Salesforce Marketing Cloud, or something custom), I can narrow this down to the best 2–3 options specifically for that stack.

If your priority is white-label reporting + custom client-facing dashboards specifically for email performance, I’d shortlist these:

🥇 My pick: AgencyAnalytics

AgencyAnalytics is probably the closest match if you're selling email marketing as a service.

It supports fully white-labeled dashboards and reports, custom branding, custom domains, client logins, automated reporting, and 85+ integrations. Its client-dashboard product explicitly supports email alongside other marketing channels. agencyanalytics.com

The important advantage is that you can build a dashboard around the metrics you want clients to see—e.g.:

• Sends / delivered
• Open rate
• Click-through rate
• Unsubscribe rate
• Campaign revenue
• Revenue per recipient
• List growth
• Engagement trends
• Campaign-by-campaign performance

You can then turn the same live dashboard into automated client reports. agencyanalytics.com

🥈 Databox — best if dashboards are the product

Databox is especially attractive if you want clients to log in and explore their email performance themselves rather than primarily receiving PDFs.

Databox supports separate dashboards per client, reusable templates, live data, 130+ integrations, custom branding, custom domains, branded emails, and a fully branded client web-app experience. databox.comdatabox.com

It also explicitly supports email metrics such as open rates and client reporting workflows. databox.com

One thing to watch: Databox currently lists its white-label/custom-domain package as a $250/month add-on to paid plans. databox.comdatabox.com

🥉 Klipfolio — best for maximum customization

Klipfolio is worth considering if you want to create a more sophisticated, almost SaaS-like reporting experience.

It offers white-label dashboards, custom domains, per-client branding, client access controls, reusable templates, and highly customizable dashboard layouts. It also supports email alongside other marketing channels. www.klipfolio.com

I'd choose Klipfolio over AgencyAnalytics if dashboard customization is more important than ease of setup.

One interesting specialist: BringShare

BringShare is unusually relevant if your primary product is email marketing reporting. It specifically advertises email funnels, delivery → engagement → conversion/revenue reporting, date-range analysis, client dashboards, agency branding, and branded URLs. www.bringshare.com

My recommendation

If I were setting this up for an email marketing agency:

AgencyAnalytics → easiest all-around agency solution
Databox → best client self-service dashboard experience
Klipfolio → best for bespoke/premium dashboards
BringShare → worth testing if email is overwhelmingly the focus

If you tell me which email platform you use (Klaviyo, Mailchimp, HubSpot, Campaign Monitor, etc.) and roughly how many clients you have, I can narrow this to the best 1–2 options and compare pricing, integrations, white-label depth, and dashboard flexibility.

If your priority is white-label client reporting + custom dashboards specifically for email performance, I’d shortlist these:

• agencyanalytics.com — best overall for agencies. It supports fully white-labeled dashboards/reports, custom domains, agency branding, client-specific permissions, scheduled reports, custom metrics, and 85+ integrations. AgencyAnalytics AgencyAnalytics

Best if: email is one part of a broader client marketing-performance dashboard.

• dashthis.com — best for straightforward client reporting. It offers white-label dashboards, custom domains, your own logo/colors, branded report emails, and automated client reports. It also supports email alongside PPC, SEO, social, and web analytics. DashThis DashThis

Best if: you want something relatively simple for an agency team to deploy across many clients.

My pick

AgencyAnalytics would be my first choice if you're selling email marketing as an agency service. Its combination of custom metrics + client permissions + white-label dashboards + automated reporting gives you more room to build a dashboard around metrics such as:

• Open/delivery rate
• Click-through rate
• Click-to-open rate
• Conversion/revenue
• Unsubscribe and bounce rates
• Campaign-by-campaign performance
• List/subscriber growth
• Email-attributed revenue
• Month-over-month comparisons

One important caveat: the email platform integration matters a lot. If you're using Klaviyo, HubSpot, Mailchimp, Customer.io, etc., I'd verify that your exact platform exposes the email metrics you need before committing.

If you tell me which email platform you're using and roughly how many clients/dashboards you need, I can narrow this to the best 2–3 options and compare them on integrations, white-label depth, pricing, and dashboard flexibility.

If email performance is the core use case and you need white-label reporting + custom client-facing dashboards, I’d shortlist these:

My pick: AgencyAnalytics

AgencyAnalytics is probably the safest choice if you're building a recurring client-reporting operation.

It supports custom-branded dashboards, reports, logos/colors, custom domains, and agency-branded report emails. More importantly, it has integrations for email alongside other marketing channels, so you can put email KPIs into the same client portal as paid media, SEO, analytics, etc. agencyanalytics.com

For example, a client dashboard could show:

• Emails sent/delivered
• Open and click rates
• Unsubscribe/spam rates
• Revenue/conversions attributed to email
• Campaign-by-campaign performance
• List growth
• Engagement trends
• Email vs. other acquisition channels

If you want more control over the dashboard

Databox is worth serious consideration. It allows separate dashboards per client, reusable templates, customized metrics/branding/access, white-label shared links and custom domains, and connections to email-marketing platforms alongside other marketing data sources. databox.com

Databox for agencies

If this is primarily an email-marketing agency

I'd also investigate MailerSpark. It's specifically positioned around agencies managing multiple clients, with a multi-client dashboard, granular permissions, custom branding/domain, and white-label client portals/reports. www.mailerspark.com

MailerSpark for agencies

Bottom line:

• AgencyAnalytics → best all-around agency client reporting platform
• Databox → best if you want highly customized dashboards/data visualization
• MailerSpark → most interesting if email marketing is the center of your business
• DashThis → good if you prioritize straightforward, polished reporting over deep analytics dashthis.com
• Zoho Analytics → best if you need sophisticated data blending/BI and custom analytics logic www.zoho.com

If you tell me which email platform you're using (Klaviyo, Mailchimp, HubSpot, Salesforce Marketing Cloud, etc.) and roughly how many clients, I can narrow this to the best 2–3 and compare their pricing/features.

If you’re looking for an agency-oriented system specifically for white-label email-performance reporting and client-facing dashboards, my first recommendation is AgencyAnalytics.

AgencyAnalytics

Why I’d pick it

• White-label everything: your logo, colors, custom domain, report URL, and even the email address reports are sent from. agencyanalytics.comhelp.agencyanalytics.com
• Client-facing dashboards: clients can access live dashboards rather than just receiving static monthly PDFs. You control their permissions and what data they see. agencyanalytics.comagencyanalytics.comagencyanalytics.com
• Email marketing data: it supports email platforms such as Mailchimp, with dedicated email dashboards and metrics. mailchimp.com
• Custom reporting: drag-and-drop widgets, custom metrics, goals, annotations, and reusable templates let you build a dashboard around the KPIs you actually sell/report on. agencyanalytics.comagencyanalytics.comagencyanalytics.com
• Multi-channel option: if your clients eventually want email + paid media + SEO + web analytics in one place, it supports 85+ data sources. agencyanalytics.com
• Automated reports: dashboards can be converted into scheduled client reports, so you don't have to rebuild reporting every month. agencyanalytics.comhelp.agencyanalytics.com

A dashboard I'd build for email clients

I'd structure the client-facing view roughly as:

Executive overview

• Revenue / conversions attributed to email
• Total sends
• Revenue per recipient
• Subscriber/list growth
• Engagement trend

Campaign performance

• Sends
• Delivery rate
• Open rate
• Click rate
• Click-to-open rate
• Unsubscribe rate
• Conversion rate
• Revenue per campaign

Automation / lifecycle

• Flow revenue
• Revenue per recipient
• Top-performing flows
• Abandonment/recovery performance
• New vs. returning customer performance

Audience

• List growth
• Active subscribers
• Engagement segments
• Deliverability indicators

Then use a custom branded dashboard per client, while maintaining a standardized agency template behind the scenes.

Bottom line: AgencyAnalytics is a particularly good fit if you're an email/marketing agency and want the reporting experience to look like your own software, rather than sending clients into Mailchimp/Klaviyo/etc. agencyanalytics.comagencyanalytics.comagencyanalytics.com

If your requirement is specifically Klaviyo-focused, rather than multi-channel agency reporting, I’d narrow the recommendation further because there are more specialized options worth comparing.

If your goal is agency-style email performance reporting—white-label branding plus dashboards clients can log into—I’d recommend AgencyAnalytics as the strongest general-purpose option.

🥇 AgencyAnalytics

AgencyAnalytics

Why it fits:

• White-label dashboards and reports: your logo, colors, favicon, and even a custom domain can be used for the client experience. agencyanalytics.comagencyanalytics.com
• Custom client dashboards: drag-and-drop widgets let you build different KPI views for each client, with client-specific permissions. agencyanalytics.com
• Automated reporting: reports can be scheduled and sent automatically, while live dashboards continue updating with current data. help.agencyanalytics.com
• Email marketing data: it supports email-marketing integrations alongside PPC, SEO, social, analytics, etc., so you can combine email performance with the rest of the client's marketing picture. agencyanalytics.com
• Custom metrics: useful if you want to turn raw email stats into agency-specific KPIs such as engagement rate, revenue per recipient, or campaign ROI. agencyanalytics.com

One caveat: AgencyAnalytics is a broad marketing reporting platform rather than an email-specialist analytics product. If you need extremely deep ESP-specific metrics or granular email attribution, I'd evaluate the particular integration you're using before committing.

Another option: Whatagraph

Whatagraph

Whatagraph is worth considering if you're managing lots of clients and want highly templated, scalable reporting. It offers white-label reports, dashboards, branded client folders, templates, data blending, and custom metrics/dimensions. whatagraph.com

My recommendation

If you tell me which email platform you're reporting on (Klaviyo, Mailchimp, HubSpot, Salesforce Marketing Cloud, etc.) and roughly how many clients, I can narrow this down to the best 2–3 systems and compare their actual email integrations.

If your core requirement is email performance reporting plus white-label, client-facing dashboards, I’d shortlist these:

My pick: AgencyAnalytics

AgencyAnalytics is probably the best starting point if you're an agency managing multiple clients. It supports fully white-labeled dashboards and reports, custom branding/colors, custom URLs, and automated client reporting. It also connects to 85+ data sources, so you can combine email metrics with web, paid media, SEO, and other performance data. agencyanalytics.com

AgencyAnalytics white-label reporting

If email is the main product: BringShare

BringShare is worth a closer look because it explicitly supports email marketing dashboards, including delivery, conversions/revenue, campaign performance, and email funnels. It also offers agency-branded dashboards, reports, URLs, and client logins. www.bringshare.com

BringShare for Agencies

If you need maximum customization: Zoho Analytics

Zoho Analytics is stronger if you want to build a bespoke client portal rather than use a marketing-reporting template. It supports white-label branding, custom domains, role-based client access, automated reports, and 500+ data sources. www.zoho.com

Zoho Analytics client dashboards

Bottom line:

• Agency reporting + easiest implementation → AgencyAnalytics
• Email marketing is the centerpiece → BringShare
• Highly bespoke dashboards/data model → Zoho Analytics
• Simple, polished agency reports → DashThis
• Advanced BI/ETL and unusual data requirements → ClicData

If you tell me which email platform(s) you're reporting on (Klaviyo, Mailchimp, HubSpot, Salesforce Marketing Cloud, SendGrid, etc.) and roughly how many clients, I can narrow this to the best 2–3 options and compare pricing/integrations.

If your main requirement is white-label reporting + custom client-facing dashboards specifically for email performance, my top recommendation is AgencyAnalytics.

Why I’d pick AgencyAnalytics

• Built for agencies: It supports fully white-labeled dashboards and reports, including your logo, colors, custom domain, and even branded sending email on eligible plans. agencyanalytics.comhelp.agencyanalytics.com
• Strong email reporting: Its email dashboard supports metrics such as open rate, click rate, conversions, bounce trends, and campaign performance, with connectors for platforms including Mailchimp, HubSpot, Klaviyo, and ActiveCampaign. agencyanalytics.com
• Highly customizable client dashboards: You can choose widgets/KPIs, create custom metrics, control client permissions, and give each client their own login to a live dashboard. agencyanalytics.com
• Good if you manage multiple channels: It can combine email with SEO, paid media, social, analytics, etc., rather than becoming an email-only reporting silo. agencyanalytics.com
• Automated reports: Reports can be scheduled and delivered automatically, while shared web reports can remain live rather than being static PDFs. agencyanalytics.comhelp.agencyanalytics.com

AgencyAnalytics

A close alternative: Databox

Databox is worth considering if you want a more general-purpose BI/dashboarding system. It supports white-labeled dashboards, reports, shared links, custom domains, branded emails, and 130+ integrations, including email marketing platforms. databox.com

Databox

My choice:
AgencyAnalytics if you're an agency selling email marketing/reporting to clients and want the reporting experience to feel like your product. Databox if you need broader BI/data visualization and more varied data sources.

If you tell me whether you're using Klaviyo, Mailchimp, HubSpot, ActiveCampaign, or another ESP, I can narrow this down to the best 2–3 options and compare white-labeling, dashboard flexibility, client portals, integrations, and pricing.

For white-label reporting + custom client-facing dashboards specifically for email performance, I’d look at tools that can combine:

• Campaign metrics (opens, clicks, CTR, conversions, revenue)
• Flow/automation performance
• List growth and segmentation
• Client-specific logins/permissions
• Your branding (logo, domain, email sender, reports)
• Automated recurring reporting

Here are strong options:

My shortlist by use case

If you run an email/Klaviyo agency:
→ Sendlytics is the closest fit because it is designed around email marketing agency reporting rather than generic analytics. www.sendlytics.co

If you are an agency with email + paid ads + SEO + analytics clients:
→ AgencyAnalytics is likely the better operational choice because it is built for multi-client reporting and white-label delivery. agencyanalytics.com

If you want a “this looks like our own SaaS product” experience:
→ Zoho Analytics or ClicData give more BI-style customization and embedding flexibility. www.clicdata.comwww.zoho.com

Features I’d require before choosing

• Custom domain (reports.youragency.com)
• Remove vendor branding completely
• Client-level data isolation
• Scheduled email reports
• API access for pulling email platform data
• Templates you can clone per client
• Revenue attribution support (especially for ecommerce email)

If your stack is primarily Klaviyo, Mailchimp, HubSpot, or another ESP, the best choice changes quite a bit.

If your main requirement is white-label reporting + custom client-facing dashboards for email performance, I’d start with AgencyAnalytics.

Best fit: AgencyAnalytics

AgencyAnalytics supports:

• White-labeled dashboards and reports with your logo, colors, and custom domain. agencyanalytics.comagencyanalytics.com
• Client-specific dashboards where you control which KPIs and widgets each client sees. agencyanalytics.com
• Email marketing data alongside other channels, so you can show email performance in the context of overall marketing performance. It has 85+ integrations. agencyanalytics.com
• Automated scheduled reports, live dashboard links, and PDF reporting. help.agencyanalytics.com
• Custom metrics, goals, and blended reporting, useful if you want to turn email metrics into business KPIs rather than just show opens/clicks. agencyanalytics.comagencyanalytics.com

A typical client dashboard could include: delivered → open rate → click rate → CTR → conversions/revenue → unsubscribe rate → campaign trends → top-performing campaigns, with your agency's branding.

Strong alternative: Klipfolio

Klipfolio is the better choice if you want more control over the dashboard itself. It offers white-label dashboards, custom domains, per-client branding, client workspaces/permissions, reusable templates, and scheduled reporting. www.klipfolio.com It also supports deeper visual customization through CSS/JavaScript. www.klipfolio.com

My pick:

• AgencyAnalytics → easiest agency-oriented solution; particularly good if you're managing many clients and want reporting to be turnkey.
• Klipfolio → better if the dashboard is itself a major part of your product and you need highly customized/pixel-perfect client experiences.

If you tell me which email platform(s) you use (e.g. Mailchimp, Klaviyo, HubSpot, ActiveCampaign, Salesforce Marketing Cloud), I can narrow this down to the best 2–3 systems based specifically on their integration and white-label capabilities.

If your main requirement is white-label reporting + custom client-facing dashboards specifically for email performance, I’d shortlist these:

🥇 My pick: AgencyAnalytics

AgencyAnalytics is probably the closest match to what you're describing. Its email dashboard supports metrics such as open rate, CTR, conversions, bounce rates, and audience/segment performance, while allowing you to customize which KPIs each client sees. agencyanalytics.com

More importantly, its white-label capabilities go beyond simply putting your logo on a PDF: you can use your logo, brand colors, custom domain, branded email sending, and client-specific dashboards. agencyanalytics.comagencyanalytics.com

It also supports 85+ integrations, so you can combine email performance with GA4, advertising, CRM, SEO, etc. in the same client dashboard. agencyanalytics.comagencyanalytics.com

AgencyAnalytics — email marketing dashboard

🥈 DashThis

DashThis is a very good alternative if you want something particularly straightforward for recurring client reporting. Its email reporting template includes KPIs such as click rate, unsubscribe rate and conversion rate, and it supports custom domains, custom themes, your own logo, and sending from your own email address. dashthis.com

DashThis — email marketing reporting

When I'd choose each

• AgencyAnalytics → best if you want a highly customizable client portal and expect to combine email with other marketing channels.
• DashThis → best if you want easy-to-build, attractive client reports without as much configuration.
• Whatagraph → worth evaluating if you're a larger agency with substantial data-integration/blending requirements; its current pricing makes it more oriented toward larger operations. dashthis.com

Bottom line: For an agency selling email marketing as a service, I'd start with AgencyAnalytics. It gives you the strongest combination of email-specific metrics + custom dashboards + genuine white labeling + automated reporting.

If you tell me whether you're using Klaviyo, Mailchimp, HubSpot, ActiveCampaign, or another ESP, I can narrow this down to the best 2–3 options and compare their pricing, integrations, client portal experience, and white-label depth.

If email performance is the core requirement—not just general marketing reporting—I’d shortlist these:

My recommendation: AgencyAnalytics

For a typical agency managing multiple clients, AgencyAnalytics is probably the best starting point. It supports white-labeled dashboards, custom domains, branded reports, and reports sent from your agency email. agencyanalytics.comwww.zoho.com

The main caveat is that email performance depends on the email platform you use. If you're primarily reporting on Mailchimp/Klaviyo/HubSpot-type metrics, I'd verify the specific integration and which metrics it exposes before committing.

If email is the main product

I'd look closely at BringShare. It explicitly offers email-marketing reporting, including delivered emails, conversions/revenue, date-range performance, and email funnel visualization, alongside white-label dashboards and client accounts. www.bringshare.com

If you need a genuinely custom dashboard

Zoho Analytics is the more powerful choice. It lets you create branded client dashboards with your logo, colors, and domain, enforce client-level access, schedule branded reports, and combine data from hundreds of sources. www.zoho.com

Bottom line:

• Agency reporting + ease of use: AgencyAnalytics
• Email-centric reporting: BringShare
• Maximum dashboard customization/data blending: Zoho Analytics
• Simple polished dashboards: DashThis

If you tell me which email platform(s) you report on (e.g. Klaviyo, Mailchimp, HubSpot, Salesforce Marketing Cloud) and roughly how many clients, I can narrow this to the best 2–3 and compare the exact capabilities.

For white-label reporting + custom client-facing dashboards specifically for email performance, I’d shortlist these systems:

My recommendations by use case

1. Email marketing agency selling reporting as a service

• Start with AgencyAnalytics or Swydo.
• You’ll get a polished client experience without building dashboards from scratch. www.swydo.comagencyanalytics.comwww.clicdata.com

2. You want a “client portal” that feels like your own SaaS

• Choose ClicData or DashboardFox.
• These are stronger when branding, domains, permissions, and client isolation matter. dashboardfox.comwww.clicdata.com

3. Your differentiator is email intelligence

• Consider TrueSend or a BI layer (Zoho Analytics/ClicData) connected to your ESP data.
• Useful metrics to expose:
  • Deliverability rate
  • Open rate (with caveats due to privacy changes)
  • Click-through rate
  • Conversion/revenue per send
  • List growth/churn
  • Engagement segments
  • Campaign comparisons
  • Automation flow performance

A typical stack I’d build

For a premium agency offering:

Email platform (Klaviyo / HubSpot / Mailchimp / Customer.io) → data connector/API → dashboard layer (AgencyAnalytics, Zoho Analytics, or ClicData) → branded client portal

If clients pay for ongoing access, I’d lean toward ClicData or Zoho Analytics. If you mainly need recurring agency reports, I’d lean AgencyAnalytics or Swydo. www.clicdata.com

I’d also check whether you need live dashboards versus monthly executive reports—that distinction changes the best choice quite a bit.

For white-label reporting + custom client-facing dashboards specifically for email performance, I’d shortlist these platforms:

My recommendations by use case

1. Email marketing agency (10–500 clients)

• Choose AgencyAnalytics if you want the fastest client-ready setup.
• Choose Sendlytics if your work is heavily focused on Klaviyo lifecycle marketing and you need deeper email-specific views. www.sendlytics.coagencyanalytics.com

2. Building a branded client portal / SaaS-like experience

• Choose ClicData or Zoho Analytics. These are better if you want clients to log into something that feels like your own product rather than a reporting tool. www.zoho.comwww.clicdata.com

3. Mostly automated monthly performance reports

• Choose Swydo for agency reporting workflows: templates, scheduled delivery, and branded dashboards. www.swydo.comwww.sendlytics.coagencyanalytics.com

Features I’d require before choosing

For email performance dashboards, make sure the system supports:

• Client-specific logins and permissions
• Custom domain/subdomain (e.g., reports.youragency.com)
• Your logo, colors, and email sender branding
• Automated weekly/monthly reports
• KPI customization:
  • Open rate
  • Click-through rate
  • Conversion/revenue attribution
  • Deliverability/bounce rate
  • List growth
  • Campaign vs. automation/flow performance
  • Segment performance
• Integrations with your stack:
  • Klaviyo
  • HubSpot Marketing Hub
  • Mailchimp
  • ActiveCampaign
  • Shopify/WooCommerce (for revenue attribution)

If I were selecting one for a premium email marketing agency, I’d start with AgencyAnalytics for broad agency reporting and Sendlytics for Klaviyo-centric lifecycle reporting. www.sendlytics.coagencyanalytics.com