ChatGPT answers, unedited

If your main requirement is white-label reporting + custom client-facing dashboards for email performance, I’d recommend agencyanalytics.com.

Why it fits

• White-label dashboards: You can use your own logo, colors, and custom domain, so clients see your agency’s brand rather than the reporting platform. AgencyAnalytics AgencyAnalytics
• Custom client dashboards: Its drag-and-drop builder lets you decide which KPIs and widgets each client sees, with client-specific permissions. AgencyAnalytics AgencyAnalytics
• Email data: AgencyAnalytics supports email/marketing integrations including Mailchimp, alongside 85+ other data connectors. AgencyAnalytics
• Automated reporting: You can schedule recurring client reports and provide live dashboard access rather than manually assembling reports each month. AgencyAnalytics Knowledge Base AgencyAnalytics
• Custom metrics: Useful if you want to go beyond opens/clicks and create agency-specific KPIs or blended metrics. AgencyAnalytics

One caveat

If by "email performance" you mean deep email-specific analytics—deliverability, inbox placement, opens/clicks by campaign, revenue attribution, subscriber cohorts, etc.—I'd evaluate the underlying email platform/integration carefully. AgencyAnalytics is primarily a client reporting and dashboard layer, rather than an email marketing analytics platform itself.

My take: If you're an agency managing multiple clients and want a polished, branded portal where clients can log in and see email performance alongside other marketing channels, AgencyAnalytics is a strong fit. AgencyAnalytics

If you tell me what email platform you're using (e.g. Mailchimp, Klaviyo, HubSpot, Salesforce Marketing Cloud, or something custom), I can narrow this down to the best 2–3 options specifically for that stack.

If your priority is white-label reporting + custom client-facing dashboards specifically for email performance, I’d shortlist these:

🥇 My pick: AgencyAnalytics

AgencyAnalytics is probably the closest match if you're selling email marketing as a service.

It supports fully white-labeled dashboards and reports, custom branding, custom domains, client logins, automated reporting, and 85+ integrations. Its client-dashboard product explicitly supports email alongside other marketing channels. agencyanalytics.com

The important advantage is that you can build a dashboard around the metrics you want clients to see—e.g.:

• Sends / delivered
• Open rate
• Click-through rate
• Unsubscribe rate
• Campaign revenue
• Revenue per recipient
• List growth
• Engagement trends
• Campaign-by-campaign performance

You can then turn the same live dashboard into automated client reports. agencyanalytics.com

🥈 Databox — best if dashboards are the product

Databox is especially attractive if you want clients to log in and explore their email performance themselves rather than primarily receiving PDFs.

Databox supports separate dashboards per client, reusable templates, live data, 130+ integrations, custom branding, custom domains, branded emails, and a fully branded client web-app experience. databox.comdatabox.com

It also explicitly supports email metrics such as open rates and client reporting workflows. databox.com

One thing to watch: Databox currently lists its white-label/custom-domain package as a $250/month add-on to paid plans. databox.comdatabox.com

🥉 Klipfolio — best for maximum customization

Klipfolio is worth considering if you want to create a more sophisticated, almost SaaS-like reporting experience.

It offers white-label dashboards, custom domains, per-client branding, client access controls, reusable templates, and highly customizable dashboard layouts. It also supports email alongside other marketing channels. www.klipfolio.com

I'd choose Klipfolio over AgencyAnalytics if dashboard customization is more important than ease of setup.

One interesting specialist: BringShare

BringShare is unusually relevant if your primary product is email marketing reporting. It specifically advertises email funnels, delivery → engagement → conversion/revenue reporting, date-range analysis, client dashboards, agency branding, and branded URLs. www.bringshare.com

My recommendation

If I were setting this up for an email marketing agency:

AgencyAnalytics → easiest all-around agency solution
Databox → best client self-service dashboard experience
Klipfolio → best for bespoke/premium dashboards
BringShare → worth testing if email is overwhelmingly the focus

If you tell me which email platform you use (Klaviyo, Mailchimp, HubSpot, Campaign Monitor, etc.) and roughly how many clients you have, I can narrow this to the best 1–2 options and compare pricing, integrations, white-label depth, and dashboard flexibility.

If your priority is white-label client reporting + custom dashboards specifically for email performance, I’d shortlist these:

• agencyanalytics.com — best overall for agencies. It supports fully white-labeled dashboards/reports, custom domains, agency branding, client-specific permissions, scheduled reports, custom metrics, and 85+ integrations. AgencyAnalytics AgencyAnalytics

Best if: email is one part of a broader client marketing-performance dashboard.

• dashthis.com — best for straightforward client reporting. It offers white-label dashboards, custom domains, your own logo/colors, branded report emails, and automated client reports. It also supports email alongside PPC, SEO, social, and web analytics. DashThis DashThis

Best if: you want something relatively simple for an agency team to deploy across many clients.

My pick

AgencyAnalytics would be my first choice if you're selling email marketing as an agency service. Its combination of custom metrics + client permissions + white-label dashboards + automated reporting gives you more room to build a dashboard around metrics such as:

• Open/delivery rate
• Click-through rate
• Click-to-open rate
• Conversion/revenue
• Unsubscribe and bounce rates
• Campaign-by-campaign performance
• List/subscriber growth
• Email-attributed revenue
• Month-over-month comparisons

One important caveat: the email platform integration matters a lot. If you're using Klaviyo, HubSpot, Mailchimp, Customer.io, etc., I'd verify that your exact platform exposes the email metrics you need before committing.

If you tell me which email platform you're using and roughly how many clients/dashboards you need, I can narrow this to the best 2–3 options and compare them on integrations, white-label depth, pricing, and dashboard flexibility.

If email performance is the core use case and you need white-label reporting + custom client-facing dashboards, I’d shortlist these:

My pick: AgencyAnalytics

AgencyAnalytics is probably the safest choice if you're building a recurring client-reporting operation.

It supports custom-branded dashboards, reports, logos/colors, custom domains, and agency-branded report emails. More importantly, it has integrations for email alongside other marketing channels, so you can put email KPIs into the same client portal as paid media, SEO, analytics, etc. agencyanalytics.com

For example, a client dashboard could show:

• Emails sent/delivered
• Open and click rates
• Unsubscribe/spam rates
• Revenue/conversions attributed to email
• Campaign-by-campaign performance
• List growth
• Engagement trends
• Email vs. other acquisition channels

If you want more control over the dashboard

Databox is worth serious consideration. It allows separate dashboards per client, reusable templates, customized metrics/branding/access, white-label shared links and custom domains, and connections to email-marketing platforms alongside other marketing data sources. databox.com

Databox for agencies

If this is primarily an email-marketing agency

I'd also investigate MailerSpark. It's specifically positioned around agencies managing multiple clients, with a multi-client dashboard, granular permissions, custom branding/domain, and white-label client portals/reports. www.mailerspark.com

MailerSpark for agencies

Bottom line:

• AgencyAnalytics → best all-around agency client reporting platform
• Databox → best if you want highly customized dashboards/data visualization
• MailerSpark → most interesting if email marketing is the center of your business
• DashThis → good if you prioritize straightforward, polished reporting over deep analytics dashthis.com
• Zoho Analytics → best if you need sophisticated data blending/BI and custom analytics logic www.zoho.com

If you tell me which email platform you're using (Klaviyo, Mailchimp, HubSpot, Salesforce Marketing Cloud, etc.) and roughly how many clients, I can narrow this to the best 2–3 and compare their pricing/features.

If you’re looking for an agency-oriented system specifically for white-label email-performance reporting and client-facing dashboards, my first recommendation is AgencyAnalytics.

AgencyAnalytics

Why I’d pick it

• White-label everything: your logo, colors, custom domain, report URL, and even the email address reports are sent from. agencyanalytics.comhelp.agencyanalytics.com
• Client-facing dashboards: clients can access live dashboards rather than just receiving static monthly PDFs. You control their permissions and what data they see. agencyanalytics.comagencyanalytics.comagencyanalytics.com
• Email marketing data: it supports email platforms such as Mailchimp, with dedicated email dashboards and metrics. mailchimp.com
• Custom reporting: drag-and-drop widgets, custom metrics, goals, annotations, and reusable templates let you build a dashboard around the KPIs you actually sell/report on. agencyanalytics.comagencyanalytics.comagencyanalytics.com
• Multi-channel option: if your clients eventually want email + paid media + SEO + web analytics in one place, it supports 85+ data sources. agencyanalytics.com
• Automated reports: dashboards can be converted into scheduled client reports, so you don't have to rebuild reporting every month. agencyanalytics.comhelp.agencyanalytics.com

A dashboard I'd build for email clients

I'd structure the client-facing view roughly as:

Executive overview

• Revenue / conversions attributed to email
• Total sends
• Revenue per recipient
• Subscriber/list growth
• Engagement trend

Campaign performance

• Sends
• Delivery rate
• Open rate
• Click rate
• Click-to-open rate
• Unsubscribe rate
• Conversion rate
• Revenue per campaign

Automation / lifecycle

• Flow revenue
• Revenue per recipient
• Top-performing flows
• Abandonment/recovery performance
• New vs. returning customer performance

Audience

• List growth
• Active subscribers
• Engagement segments
• Deliverability indicators

Then use a custom branded dashboard per client, while maintaining a standardized agency template behind the scenes.

Bottom line: AgencyAnalytics is a particularly good fit if you're an email/marketing agency and want the reporting experience to look like your own software, rather than sending clients into Mailchimp/Klaviyo/etc. agencyanalytics.comagencyanalytics.comagencyanalytics.com

If your requirement is specifically Klaviyo-focused, rather than multi-channel agency reporting, I’d narrow the recommendation further because there are more specialized options worth comparing.

If your goal is agency-style email performance reporting—white-label branding plus dashboards clients can log into—I’d recommend AgencyAnalytics as the strongest general-purpose option.

🥇 AgencyAnalytics

AgencyAnalytics

Why it fits:

• White-label dashboards and reports: your logo, colors, favicon, and even a custom domain can be used for the client experience. agencyanalytics.comagencyanalytics.com
• Custom client dashboards: drag-and-drop widgets let you build different KPI views for each client, with client-specific permissions. agencyanalytics.com
• Automated reporting: reports can be scheduled and sent automatically, while live dashboards continue updating with current data. help.agencyanalytics.com
• Email marketing data: it supports email-marketing integrations alongside PPC, SEO, social, analytics, etc., so you can combine email performance with the rest of the client's marketing picture. agencyanalytics.com
• Custom metrics: useful if you want to turn raw email stats into agency-specific KPIs such as engagement rate, revenue per recipient, or campaign ROI. agencyanalytics.com

One caveat: AgencyAnalytics is a broad marketing reporting platform rather than an email-specialist analytics product. If you need extremely deep ESP-specific metrics or granular email attribution, I'd evaluate the particular integration you're using before committing.

Another option: Whatagraph

Whatagraph

Whatagraph is worth considering if you're managing lots of clients and want highly templated, scalable reporting. It offers white-label reports, dashboards, branded client folders, templates, data blending, and custom metrics/dimensions. whatagraph.com

My recommendation

If you tell me which email platform you're reporting on (Klaviyo, Mailchimp, HubSpot, Salesforce Marketing Cloud, etc.) and roughly how many clients, I can narrow this down to the best 2–3 systems and compare their actual email integrations.

If your core requirement is email performance reporting plus white-label, client-facing dashboards, I’d shortlist these:

My pick: AgencyAnalytics

AgencyAnalytics is probably the best starting point if you're an agency managing multiple clients. It supports fully white-labeled dashboards and reports, custom branding/colors, custom URLs, and automated client reporting. It also connects to 85+ data sources, so you can combine email metrics with web, paid media, SEO, and other performance data. agencyanalytics.com

AgencyAnalytics white-label reporting

If email is the main product: BringShare

BringShare is worth a closer look because it explicitly supports email marketing dashboards, including delivery, conversions/revenue, campaign performance, and email funnels. It also offers agency-branded dashboards, reports, URLs, and client logins. www.bringshare.com

BringShare for Agencies

If you need maximum customization: Zoho Analytics

Zoho Analytics is stronger if you want to build a bespoke client portal rather than use a marketing-reporting template. It supports white-label branding, custom domains, role-based client access, automated reports, and 500+ data sources. www.zoho.com

Zoho Analytics client dashboards

Bottom line:

• Agency reporting + easiest implementation → AgencyAnalytics
• Email marketing is the centerpiece → BringShare
• Highly bespoke dashboards/data model → Zoho Analytics
• Simple, polished agency reports → DashThis
• Advanced BI/ETL and unusual data requirements → ClicData

If you tell me which email platform(s) you're reporting on (Klaviyo, Mailchimp, HubSpot, Salesforce Marketing Cloud, SendGrid, etc.) and roughly how many clients, I can narrow this to the best 2–3 options and compare pricing/integrations.

If your main requirement is white-label reporting + custom client-facing dashboards specifically for email performance, my top recommendation is AgencyAnalytics.

Why I’d pick AgencyAnalytics

• Built for agencies: It supports fully white-labeled dashboards and reports, including your logo, colors, custom domain, and even branded sending email on eligible plans. agencyanalytics.comhelp.agencyanalytics.com
• Strong email reporting: Its email dashboard supports metrics such as open rate, click rate, conversions, bounce trends, and campaign performance, with connectors for platforms including Mailchimp, HubSpot, Klaviyo, and ActiveCampaign. agencyanalytics.com
• Highly customizable client dashboards: You can choose widgets/KPIs, create custom metrics, control client permissions, and give each client their own login to a live dashboard. agencyanalytics.com
• Good if you manage multiple channels: It can combine email with SEO, paid media, social, analytics, etc., rather than becoming an email-only reporting silo. agencyanalytics.com
• Automated reports: Reports can be scheduled and delivered automatically, while shared web reports can remain live rather than being static PDFs. agencyanalytics.comhelp.agencyanalytics.com

AgencyAnalytics

A close alternative: Databox

Databox is worth considering if you want a more general-purpose BI/dashboarding system. It supports white-labeled dashboards, reports, shared links, custom domains, branded emails, and 130+ integrations, including email marketing platforms. databox.com

Databox

My choice:
AgencyAnalytics if you're an agency selling email marketing/reporting to clients and want the reporting experience to feel like your product. Databox if you need broader BI/data visualization and more varied data sources.

If you tell me whether you're using Klaviyo, Mailchimp, HubSpot, ActiveCampaign, or another ESP, I can narrow this down to the best 2–3 options and compare white-labeling, dashboard flexibility, client portals, integrations, and pricing.

For white-label reporting + custom client-facing dashboards specifically for email performance, I’d look at tools that can combine:

• Campaign metrics (opens, clicks, CTR, conversions, revenue)
• Flow/automation performance
• List growth and segmentation
• Client-specific logins/permissions
• Your branding (logo, domain, email sender, reports)
• Automated recurring reporting

Here are strong options:

My shortlist by use case

If you run an email/Klaviyo agency:
→ Sendlytics is the closest fit because it is designed around email marketing agency reporting rather than generic analytics. www.sendlytics.co

If you are an agency with email + paid ads + SEO + analytics clients:
→ AgencyAnalytics is likely the better operational choice because it is built for multi-client reporting and white-label delivery. agencyanalytics.com

If you want a “this looks like our own SaaS product” experience:
→ Zoho Analytics or ClicData give more BI-style customization and embedding flexibility. www.clicdata.comwww.zoho.com

Features I’d require before choosing

• Custom domain (reports.youragency.com)
• Remove vendor branding completely
• Client-level data isolation
• Scheduled email reports
• API access for pulling email platform data
• Templates you can clone per client
• Revenue attribution support (especially for ecommerce email)

If your stack is primarily Klaviyo, Mailchimp, HubSpot, or another ESP, the best choice changes quite a bit.

If your main requirement is white-label reporting + custom client-facing dashboards for email performance, I’d start with AgencyAnalytics.

Best fit: AgencyAnalytics

AgencyAnalytics supports:

• White-labeled dashboards and reports with your logo, colors, and custom domain. agencyanalytics.comagencyanalytics.com
• Client-specific dashboards where you control which KPIs and widgets each client sees. agencyanalytics.com
• Email marketing data alongside other channels, so you can show email performance in the context of overall marketing performance. It has 85+ integrations. agencyanalytics.com
• Automated scheduled reports, live dashboard links, and PDF reporting. help.agencyanalytics.com
• Custom metrics, goals, and blended reporting, useful if you want to turn email metrics into business KPIs rather than just show opens/clicks. agencyanalytics.comagencyanalytics.com

A typical client dashboard could include: delivered → open rate → click rate → CTR → conversions/revenue → unsubscribe rate → campaign trends → top-performing campaigns, with your agency's branding.

Strong alternative: Klipfolio

Klipfolio is the better choice if you want more control over the dashboard itself. It offers white-label dashboards, custom domains, per-client branding, client workspaces/permissions, reusable templates, and scheduled reporting. www.klipfolio.com It also supports deeper visual customization through CSS/JavaScript. www.klipfolio.com

My pick:

• AgencyAnalytics → easiest agency-oriented solution; particularly good if you're managing many clients and want reporting to be turnkey.
• Klipfolio → better if the dashboard is itself a major part of your product and you need highly customized/pixel-perfect client experiences.

If you tell me which email platform(s) you use (e.g. Mailchimp, Klaviyo, HubSpot, ActiveCampaign, Salesforce Marketing Cloud), I can narrow this down to the best 2–3 systems based specifically on their integration and white-label capabilities.

If your main requirement is white-label reporting + custom client-facing dashboards specifically for email performance, I’d shortlist these:

🥇 My pick: AgencyAnalytics

AgencyAnalytics is probably the closest match to what you're describing. Its email dashboard supports metrics such as open rate, CTR, conversions, bounce rates, and audience/segment performance, while allowing you to customize which KPIs each client sees. agencyanalytics.com

More importantly, its white-label capabilities go beyond simply putting your logo on a PDF: you can use your logo, brand colors, custom domain, branded email sending, and client-specific dashboards. agencyanalytics.comagencyanalytics.com

It also supports 85+ integrations, so you can combine email performance with GA4, advertising, CRM, SEO, etc. in the same client dashboard. agencyanalytics.comagencyanalytics.com

AgencyAnalytics — email marketing dashboard

🥈 DashThis

DashThis is a very good alternative if you want something particularly straightforward for recurring client reporting. Its email reporting template includes KPIs such as click rate, unsubscribe rate and conversion rate, and it supports custom domains, custom themes, your own logo, and sending from your own email address. dashthis.com

DashThis — email marketing reporting

When I'd choose each

• AgencyAnalytics → best if you want a highly customizable client portal and expect to combine email with other marketing channels.
• DashThis → best if you want easy-to-build, attractive client reports without as much configuration.
• Whatagraph → worth evaluating if you're a larger agency with substantial data-integration/blending requirements; its current pricing makes it more oriented toward larger operations. dashthis.com

Bottom line: For an agency selling email marketing as a service, I'd start with AgencyAnalytics. It gives you the strongest combination of email-specific metrics + custom dashboards + genuine white labeling + automated reporting.

If you tell me whether you're using Klaviyo, Mailchimp, HubSpot, ActiveCampaign, or another ESP, I can narrow this down to the best 2–3 options and compare their pricing, integrations, client portal experience, and white-label depth.

If email performance is the core requirement—not just general marketing reporting—I’d shortlist these:

My recommendation: AgencyAnalytics

For a typical agency managing multiple clients, AgencyAnalytics is probably the best starting point. It supports white-labeled dashboards, custom domains, branded reports, and reports sent from your agency email. agencyanalytics.comwww.zoho.com

The main caveat is that email performance depends on the email platform you use. If you're primarily reporting on Mailchimp/Klaviyo/HubSpot-type metrics, I'd verify the specific integration and which metrics it exposes before committing.

If email is the main product

I'd look closely at BringShare. It explicitly offers email-marketing reporting, including delivered emails, conversions/revenue, date-range performance, and email funnel visualization, alongside white-label dashboards and client accounts. www.bringshare.com

If you need a genuinely custom dashboard

Zoho Analytics is the more powerful choice. It lets you create branded client dashboards with your logo, colors, and domain, enforce client-level access, schedule branded reports, and combine data from hundreds of sources. www.zoho.com

Bottom line:

• Agency reporting + ease of use: AgencyAnalytics
• Email-centric reporting: BringShare
• Maximum dashboard customization/data blending: Zoho Analytics
• Simple polished dashboards: DashThis

If you tell me which email platform(s) you report on (e.g. Klaviyo, Mailchimp, HubSpot, Salesforce Marketing Cloud) and roughly how many clients, I can narrow this to the best 2–3 and compare the exact capabilities.

For white-label reporting + custom client-facing dashboards specifically for email performance, I’d shortlist these systems:

My recommendations by use case

1. Email marketing agency selling reporting as a service

• Start with AgencyAnalytics or Swydo.
• You’ll get a polished client experience without building dashboards from scratch. www.swydo.comagencyanalytics.comwww.clicdata.com

2. You want a “client portal” that feels like your own SaaS

• Choose ClicData or DashboardFox.
• These are stronger when branding, domains, permissions, and client isolation matter. dashboardfox.comwww.clicdata.com

3. Your differentiator is email intelligence

• Consider TrueSend or a BI layer (Zoho Analytics/ClicData) connected to your ESP data.
• Useful metrics to expose:
  • Deliverability rate
  • Open rate (with caveats due to privacy changes)
  • Click-through rate
  • Conversion/revenue per send
  • List growth/churn
  • Engagement segments
  • Campaign comparisons
  • Automation flow performance

A typical stack I’d build

For a premium agency offering:

Email platform (Klaviyo / HubSpot / Mailchimp / Customer.io) → data connector/API → dashboard layer (AgencyAnalytics, Zoho Analytics, or ClicData) → branded client portal

If clients pay for ongoing access, I’d lean toward ClicData or Zoho Analytics. If you mainly need recurring agency reports, I’d lean AgencyAnalytics or Swydo. www.clicdata.com

I’d also check whether you need live dashboards versus monthly executive reports—that distinction changes the best choice quite a bit.

For white-label reporting + custom client-facing dashboards specifically for email performance, I’d shortlist these platforms:

My recommendations by use case

1. Email marketing agency (10–500 clients)

• Choose AgencyAnalytics if you want the fastest client-ready setup.
• Choose Sendlytics if your work is heavily focused on Klaviyo lifecycle marketing and you need deeper email-specific views. www.sendlytics.coagencyanalytics.com

2. Building a branded client portal / SaaS-like experience

• Choose ClicData or Zoho Analytics. These are better if you want clients to log into something that feels like your own product rather than a reporting tool. www.zoho.comwww.clicdata.com

3. Mostly automated monthly performance reports

• Choose Swydo for agency reporting workflows: templates, scheduled delivery, and branded dashboards. www.swydo.comwww.sendlytics.coagencyanalytics.com

Features I’d require before choosing

For email performance dashboards, make sure the system supports:

• Client-specific logins and permissions
• Custom domain/subdomain (e.g., reports.youragency.com)
• Your logo, colors, and email sender branding
• Automated weekly/monthly reports
• KPI customization:
  • Open rate
  • Click-through rate
  • Conversion/revenue attribution
  • Deliverability/bounce rate
  • List growth
  • Campaign vs. automation/flow performance
  • Segment performance
• Integrations with your stack:
  • Klaviyo
  • HubSpot Marketing Hub
  • Mailchimp
  • ActiveCampaign
  • Shopify/WooCommerce (for revenue attribution)

If I were selecting one for a premium email marketing agency, I’d start with AgencyAnalytics for broad agency reporting and Sendlytics for Klaviyo-centric lifecycle reporting. www.sendlytics.coagencyanalytics.com