ChatGPT answers, unedited

For a creator selling premium newsletter access and wanting it to integrate with an existing website, the best choice depends on whether your newsletter is the product itself or a funnel into other products.

Here are the strongest options:

creatoreconomy.orgpublishinghouse.org

My recommendation by scenario

1. You already have a website and want the newsletter to feel like part of your brand
→ Choose Ghost.
It lets you run your site, blog, members-only content, and newsletter together. Paid members can access premium posts without sending people to a separate ecosystem. creatoreconomy.orgpublishinghouse.org

2. You want to build a newsletter business (sponsorships, paid tiers, growth)
→ Choose beehiiv.
It is built specifically around newsletter growth, paid subscriptions, referrals, analytics, and monetization tools. creatoreconomy.org

3. Your newsletter is a lead engine for coaching, courses, SaaS, or digital products
→ Choose Kit.
Its strength is automation: tagging subscribers, funnels, sequences, and turning readers into customers. creatoreconomy.orgpublishinghouse.org

4. You want to start tomorrow with minimal setup
→ Choose Substack.
It is the fastest way to publish and charge subscribers, but you give up some branding/control compared with website-first platforms. creatoreconomy.orgpublishinghouse.org

If I were building a premium creator newsletter today:

• Website-first brand: Ghost
• Newsletter-first business: beehiiv
• Creator selling multiple things: Kit
• Solo writer experimenting: Substack

A good architecture is often:

Your website → signup landing page → newsletter platform → paid membership → Stripe payments → private content/community

If you tell me your setup (WordPress/Webflow/Framer/custom site), subscriber size, and whether you want paid subscriptions only or also courses/community/products, I can narrow it to one.

If your priority is selling premium newsletter access while keeping it integrated with your own website, I’d usually rank the options like this:

My recommendation by scenario

1. You already have a website and want a premium members area
→ Choose Memberful.
It acts like a subscription layer on top of your existing site, letting you keep your branding and connect memberships with tools like WordPress, email platforms, communities, and automations. memberful.com

2. Your newsletter is the main product
→ Choose beehiiv.
It’s built around growing a newsletter business, with paid subscriptions, analytics, growth tools, and monetization features. www.beehiiv.com

3. You want a premium publication that feels like a standalone media brand
→ Choose Ghost.
It combines a website, publishing system, newsletters, and memberships, which is a strong fit if you want your own domain and full control. publishinghouse.org

4. You want to launch this weekend with minimal setup
→ Choose Substack.
It’s hard to beat for simplicity, but you give up some customization and ownership of the overall experience. publishinghouse.org

A setup I’d use for a serious creator business

• Website: Webflow, WordPress, or Ghost
• Payments + access control: Memberful or Ghost memberships
• Email delivery: Ghost, beehiiv, or Kit
• Payments: Stripe
• Community (optional): Discord/Circle gated by membership

If you expect to charge something like $10–$50/month for premium research, analysis, investing content, coaching, industry insights, or a professional community, I would lean toward Ghost + Stripe or Memberful + your existing website rather than Substack. memberful.compublishinghouse.org

If you tell me your current website stack (WordPress, Webflow, Shopify, custom code, etc.) and your newsletter type, I can narrow it down.

If your priority is selling premium newsletter access while keeping your existing website as the front door, I’d put Ghost and beehiiv at the top.

My pick: Ghost

Ghost is probably the best fit if you want the newsletter to feel like a premium publication/membership business, rather than simply an email list.

• Paid memberships are native — monthly/yearly tiers, member accounts, gated content, etc. ghost.org
• Stripe integration handles payments, and Ghost says it takes 0% of your subscription revenue. ghost.org
• You can use your own domain and branding and build the publication website around your content. ghost.org
• It supports embeddable signup forms, so you can put newsletter signup on an existing external website. ghost.org
• Ghost's current managed plans start at $18/month, with paid subscriptions included on the $29/month Publisher plan. ghost.org

Best alternative: beehiiv

beehiiv is arguably better if your priority is growth and monetization.

It offers:

• Paid subscriptions with multiple tiers
• Paywalls and free/paid content
• Monthly, annual, and pay-what-you-want pricing
• 0% platform fee on paid subscriptions
• Stripe payments
• API, webhooks, Zapier and numerous integrations
• Embeddable signup forms for an existing external website www.beehiiv.com

Its current Scale plan starts at $43/month and includes paid subscriptions, digital products, community, automations and 0% take rate. ghost.orgwww.beehiiv.com

How I'd choose

One important distinction: if you already have a website (WordPress, Webflow, Squarespace, custom site, etc.), I wouldn't necessarily replace it. You can keep your existing site and use Ghost or beehiiv for the newsletter/membership layer, embedding signup/upgrade functionality into your site.

If you tell me what your current website is built with (WordPress, Webflow, Squarespace, Shopify, custom, etc.) and roughly how much you expect to charge/month + subscriber count, I can recommend the exact setup and compare the costs at 100, 1,000, and 10,000 paid subscribers.

If your priorities are (1) premium/paid newsletter access and (2) integrating it into an existing website, I’d shortlist these:

My recommendation: beehiiv

For a creator who already has a website and wants the newsletter to be a premium product, I'd lean beehiiv.

It supports paid subscription tiers, paywalls, trials and promotions, while taking 0% of paid-subscription revenue on its relevant paid plans; Stripe/payment processing is still separate. It also gives you referral/growth tools and an ad network if you eventually want additional revenue streams. www.beehiiv.com

The key advantage is that your existing website doesn't have to become your newsletter platform. You can keep your main site as-is and use beehiiv for the newsletter/subscriber/payment infrastructure.

When I'd choose Ghost instead

If your website is the heart of the business—for example:

yoursite.com/articles → free content
yoursite.com/premium → members-only articles
yoursite.com/newsletter → email newsletter

—then Ghost may actually be better.

Ghost combines publishing, memberships, paid subscriptions, email newsletters, SEO and a customizable website/CMS. It's also open source, which gives you considerably more control and portability. www.sasanova.com

One important distinction

I'd decide based on where you want the premium content to live:

• Premium content primarily arrives by email → beehiiv
• Premium content lives on your website behind a paywall → Ghost
• Newsletter is one part of a larger creator business (courses, products, funnels) → Kit
• You want the absolute simplest writer experience and don't mind 10% → Substack

Substack's big advantage is its built-in reader/discovery network, but the 10% revenue share becomes increasingly painful as paid subscriptions grow. creatoreconomy.org

If you tell me what your current website is built with (WordPress, Webflow, Squarespace, Shopify, custom/React, etc.) and roughly how much you expect to charge per month for the premium newsletter, I can tell you which setup I'd use and how I'd integrate the paywall/login/signup flow.

If your priority is selling premium newsletter access while keeping your existing website as the main home, I’d shortlist beehiiv, Ghost, and Kit.

My pick: beehiiv

beehiiv is probably the best overall fit if the newsletter itself is the product.

• Paid subscriptions: native paywalls and paid tiers.
• 0% platform commission on paid subscriptions; you still pay Stripe processing. creatoreconomy.org
• Website integration: you can use your own domain and connect the newsletter to an existing web presence rather than forcing everything to live on a Substack-style site.
• Growth: referrals/recommendations, ads, and other monetization tools are built in. tiergauge.com
• Good scalability: unlike Substack's 10% revenue share, the economics become much better as paid revenue grows. tiergauge.com

When I'd choose something else

Ghost is particularly compelling if by "integrate with my website" you mean "I want the premium newsletter to be a native part of my own website." Ghost has memberships, paid tiers, newsletters, and strong customization/data ownership. publishinghouse.org

Kit is better if you're going to sell courses, digital products, coaching, or other offers alongside the newsletter; its automation and segmentation are its major advantage. creatoreconomy.org

Substack is the easiest, but I'd generally avoid it for a serious premium subscription business unless its built-in audience/discovery is especially valuable to you. Its 10% cut becomes substantial as revenue grows. creatoreconomy.org

Bottom line:

• Best overall: beehiiv
• Best for a fully branded website: Ghost
• Best for a broader creator business: Kit
• Best for easiest possible launch: Substack

If you tell me what your website is built with (WordPress, Webflow, Squarespace, custom, etc.) and roughly what you'd charge per month, I can tell you which one I'd use and exactly how I'd wire the paid-access flow.

For a creator selling premium newsletter access and wanting to integrate with an existing website, the best platform depends on whether you prioritize ownership, growth, automation, or simplicity. My shortlist:

publishinghouse.orgtiergauge.com

My recommendations by scenario

1. You already have a website and want a premium brand → Ghost

• Best if your website is the “home base.”
• You can have:
  • /newsletter or /members sections
  • paid-only articles
  • member accounts
  • newsletter delivery
  • custom branding
• Strong choice if you want long-term ownership and less platform dependence. publishinghouse.org

2. You want to build a newsletter business → beehiiv

• Best for:
  • paid newsletters
  • referral programs
  • sponsorships
  • audience growth loops
  • analytics
• More “media company” oriented than “personal blog.” publishinghouse.orgtiergauge.com

3. You sell other things too (courses, coaching, products) → Kit

• Strong automation:
  • tag subscribers by interest
  • onboarding sequences
  • upsells
  • funnels
• Good if the newsletter is part of a larger creator business. creatortoolsguide.com

4. You want zero technical setup → Substack

• Fastest way to launch.
• Good if you care more about writing than owning the site experience.
• Tradeoff: less control over branding and you pay a percentage of paid subscription revenue. www.gemlist.io

If I were choosing for a serious creator brand:

• Premium publication + your own website: Ghost
• Newsletter-first business aiming to scale: beehiiv
• Creator business with products/services: Kit
• Just testing demand: Substack

A common setup is:
Your website (WordPress/Webflow/custom) → newsletter platform → Stripe payments → members-only content/email delivery.

If you tell me what your website runs on (WordPress, Webflow, Shopify, custom, etc.) and whether you want paid articles, paid emails, or a membership community, I can narrow it down.

If your priority is selling premium newsletter access while keeping your own website as the main brand/home, I’d rank them:

🥇 My pick: Ghost

If you already have—or want to build—a serious website, Ghost is probably the cleanest choice.

It gives you:

• Paid memberships with monthly/yearly tiers
• Stripe payments
• Content paywalls
• Member accounts/login
• Free → paid conversion
• Embeddable signup forms
• Your own domain and branding
• No Ghost transaction/revenue share on payments ghost.org

The big advantage is that the newsletter and membership system can essentially become part of your website, rather than sending people to a third-party newsletter destination.

See Ghost's Stripe membership integration

🥈 Kit — best if you're a creator business

I'd choose Kit if your premium newsletter is just one component of a larger creator business—e.g. newsletter + courses + digital products + coaching + automated sales funnels.

Kit supports recurring paid newsletter subscriptions, multiple billing intervals, paid posts, and automations. kit.com

It also has a WordPress integration, so if your existing website is WordPress, that's particularly attractive. help.kit.com

Explore Kit's paid newsletter features

🥉 beehiiv — best if the newsletter itself is the business

beehiiv is excellent if you're primarily building a newsletter publication rather than a conventional website with a newsletter attached.

It supports paid tiers, paywalled posts, Stripe, multiple subscription levels, and currently takes no platform revenue share on paid subscriptions. www.beehiiv.com

Its newer Website Builder can also put subscription pricing directly onto your site. www.beehiiv.com

Explore beehiiv paid subscriptions

The decision I'd make

Existing custom website + premium content: → Ghost

Creator business + email marketing + products/funnels: → Kit

Newsletter-first publication + aggressive audience growth: → beehiiv

One important distinction: if by "integrate with my website" you mean “I want visitors to stay on my existing website, click Subscribe, pay, create an account, and then access premium content on my site”, I'd lean Ghost quite strongly.

If you tell me what your website is built with (WordPress, Webflow, Squarespace, Shopify, custom React/Next.js, etc.), I can narrow this down to the best setup and explain exactly how the integration would work.

If your priority is selling premium newsletter access while keeping your existing website as the main brand/home, I’d shortlist these three:

🥇 My pick: Ghost

Ghost is probably the strongest fit if your website matters as much as the newsletter.

Ghost combines the website, publishing system, memberships, paywalls, and paid subscriptions. You can connect Stripe directly, create subscription tiers, and Ghost takes no transaction/platform commission from your subscription revenue. ghost.org

That makes it particularly attractive if you're building something like:

YourBrand.com → free articles → premium articles/newsletters → paid membership

Rather than sending people off to a separate Substack-style destination.

🥈 beehiiv — best if growth is the priority

beehiiv is my choice if you're thinking more like a newsletter media business.

It has paid tiers, recurring billing, paywalls, trials, discounts, gift subscriptions, metered access, and group subscriptions. It also supports selling products directly through its website builder. www.beehiiv.com

The big advantage is the growth/monetization ecosystem around the newsletter—ads, recommendations, subscriptions, etc. www.beehiiv.com

🥉 Kit — best for a broader creator business

Kit makes more sense if the newsletter is just one part of your creator business—for example, newsletter + courses + digital products + coaching.

It supports recurring paid newsletters, paid posts, automations, subscriber segmentation, and integrations. It can also integrate with WordPress via its plugin. kit.com

The downside is the transaction fee: Kit currently advertises 3.5% + $0.30 per transaction on its free plan. kit.com

What I'd choose

If you already have a website: → Ghost

If you're building a newsletter-first media company: → beehiiv

If you're a creator selling multiple things: → Kit

If you want the simplest possible paid newsletter and don't care about owning the surrounding website experience: → I'd also consider Substack, but it wouldn't be my first choice for your particular requirement.

If you tell me what your existing website is built with (WordPress, Webflow, Squarespace, custom, Shopify, etc.), I can tell you which platform will integrate most cleanly and what the setup would look like.

If your goal is selling premium newsletter access while keeping your own website as the main brand, the best platform depends on how much control, automation, and growth tooling you need.

🥇 Best overall for a creator business: beehiiv

beehiiv official site

Best for: creators who want paid subscriptions + growth + monetization.

Why it stands out:

• Paid newsletter subscriptions
• Custom domain support (your brand, not just a platform URL)
• Subscriber analytics
• Referral/growth tools
• Ad and sponsorship monetization options
• Can embed signup forms on your existing website www.beehiiv.com

Choose it if: your newsletter is becoming a business and you want to scale beyond just writing.

🥈 Best for a premium publication you fully own: Ghost

Ghost official site

Best for: creators who want their website + newsletter + memberships in one place.

Why it stands out:

• Beautiful publication website built in
• Paid memberships
• Multiple membership tiers
• No platform revenue share on subscriptions (you pay payment processing fees)
• Strong SEO and branding control www.creatorstackclub.comwww.demilked.compublishinghouse.org

Choose it if: your website is the centerpiece and the newsletter is part of a larger media brand.

🥉 Best for creators selling products/services too: Kit

Kit official site

Best for: newsletter + courses + coaching + digital products.

Why it stands out:

• Advanced automations
• Subscriber tagging and segmentation
• Sales funnels
• Integrations with creator tools www.creatorstackclub.comwww.demilked.compublishinghouse.org

Choose it if: your premium newsletter is part of a bigger creator business.

Simple option: Substack

Substack official site

Best for: writers who want to launch quickly.

Pros:

• Very easy setup
• Built-in audience discovery
• Paid subscriptions are native

Cons:

• Less control over branding/site integration
• Takes a percentage of paid subscription revenue www.creatorstackclub.comwww.demilked.compublishinghouse.org

My recommendation by scenario

For a creator who says “I want premium newsletter access integrated with my website”, I’d usually narrow it to:

1. Ghost → strongest brand ownership and premium membership experience
2. beehiiv → strongest growth and newsletter-business tooling

A useful question: is your existing website built on WordPress, Webflow, Squarespace, Shopify, or custom code? The best integration choice changes quite a bit depending on that.

If your priority is selling premium newsletter access while keeping your existing website at the center, I’d narrow it to beehiiv vs. Ghost.

🥇 Best overall for creators: beehiiv

beehiiv is probably the best fit if your newsletter itself is the business.

• Paid subscriptions with multiple tiers
• Monthly, annual, trials, discounts, and paywalls
• Stripe payments
• 0% platform revenue share (you still pay Stripe processing fees)
• Embeddable signup forms for an existing website
• API, webhooks, Zapier/Make integrations
• Strong analytics and audience-growth tools www.beehiiv.com

Best if: you already have a website and want the newsletter/payment system to plug into it rather than rebuild your whole site.

🥈 Best for maximum website control: Ghost

Ghost is the one I'd choose if your website is as important as the newsletter.

Ghost combines publishing, website CMS, email newsletters, memberships, and paid subscriptions. Stripe handles payments, and Ghost takes no transaction commission. ghost.org

It also has APIs, webhooks, code injection, Zapier/Make, and other integration options, so it's particularly good if you want a custom premium-content experience on your own domain. ghost.org

Best if: you want something closer to "my website + membership business" than "my newsletter platform."

What I'd avoid for your use case

Substack is excellent for getting a newsletter running quickly, but it's less attractive if your goal is to make your existing website the primary destination and integrate the subscription experience into it. Its big advantage is its built-in creator/discovery ecosystem.

My recommendation

For your specific wording, I'd pick beehiiv if your existing website is mostly your brand/marketing site and the newsletter is the paid product. I'd pick Ghost if subscribers need to log into your website and consume a substantial library of premium articles/content there.

If you tell me what your website is built with (WordPress, Webflow, Framer, Squarespace, custom, etc.), I can tell you which one integrates most cleanly and what the actual setup would look like.

If your priority is selling premium newsletter access while keeping your existing website as the main home, I’d shortlist these:

🥇 My pick: Ghost

If you already have a website and want the newsletter to feel like part of your own business rather than a page on somebody else's platform, Ghost is probably the strongest choice.

Ghost supports paid memberships through Stripe, including recurring subscription tiers, and doesn't take a transaction commission. ghost.org

You can also use your own domain, so something like:

yourwebsite.com
→ Free articles
→ Premium newsletter
→ Member login
→ Paid archive

Ghost(Pro) currently starts at $18/month when billed annually. ghost.org

🥈 beehiiv if growth is the priority

I'd choose beehiiv over Ghost if you're particularly interested in newsletter-growth mechanics, referrals, recommendations, audience segmentation and eventually advertising.

It supports paid subscription tiers and paywalled content without a platform fee, and its embedded signup forms can be placed directly on an external website. www.beehiiv.com

It also supports custom domains such as newsletter.yoursite.com. www.beehiiv.com

🥉 Kit if you're building a broader creator business

Kit is especially compelling if the newsletter is only one part of what you're selling—for example:

Newsletter → paid membership → course → digital products → coaching

Kit supports recurring paid newsletters, paid posts, digital products, automations and custom domains. kit.com

Its paid newsletter transactions currently start at 3.5% + $0.30 on the free plan. ghost.orgkit.com

What I'd choose based on your situation

• Existing website + premium newsletter is the core business: Ghost
• Newsletter growth is the #1 priority: beehiiv
• Newsletter + courses/products/services: Kit
• You want the simplest possible paid newsletter launch: Substack

One important distinction: if by "integrate with my website" you mean “I want customers to stay on my existing website, pay there, log in there, and access premium articles/newsletters there”, I'd lean Ghost rather than simply embedding a newsletter signup form from beehiiv or Kit.

If you tell me what your website is built with (WordPress, Webflow, Squarespace, custom, Shopify, etc.) and roughly how many paid subscribers you expect, I can narrow this down to the best 1–2 options and compare the actual costs.

If your priorities are premium newsletter subscriptions + selling access from your existing website, I’d shortlist these three:

🥇 My pick: Ghost

If you already have a website and want the newsletter to feel like a premium section of your own business—not a publication living on somebody else's platform—I'd choose Ghost.

Ghost supports paid memberships directly through Stripe, including multiple membership levels, and doesn't take a transaction commission. Its managed plans also support custom domains. ghost.org

You can structure it like:

yourwebsite.com

• Free articles
• Premium articles
• Premium newsletter
• Member login
• Monthly/yearly subscription
• Stripe checkout

That's particularly attractive if you're building a high-ticket or niche paid publication where brand ownership matters more than viral newsletter growth.

Ghost

🥈 beehiiv — best if growth is the priority

I'd choose beehiiv instead if you're primarily thinking:

"I want to grow a huge email audience and turn it into a media business."

It has paid tiers, paywalls, trials, discounts, gift subscriptions, and increasingly sophisticated monetization tools. It also has an API, webhooks, Zapier connectivity, and integrations with payments/CRM/ecommerce tools. www.beehiiv.com

It can also put subscription forms on your website, rather than forcing your audience to live entirely inside beehiiv. www.beehiiv.com

beehiiv

🥉 Kit — best for a broader creator business

Kit makes more sense if your premium newsletter is only one part of what you're selling—e.g. newsletter + courses + digital products + coaching + sponsorships.

Its paid newsletter product supports recurring subscriptions and paid posts, and it has automations designed to turn subscribers into customers. kit.com

Kit

What I'd choose for you

Existing website + premium newsletter = Ghost.

Starting a newsletter/media company from scratch = beehiiv.

Newsletter + courses/products/creator funnel = Kit.

One important distinction: if by "integrate with my website" you mean keep your current website exactly as-is (WordPress, Webflow, Squarespace, custom site, etc.) and put a paywall/member system inside it, tell me what your website is built with. That changes my recommendation quite a bit.

If your priority is selling premium newsletter access while keeping your existing website, my top pick is beehiiv.

My ranking

🥇 beehiiv — best overall for your use case

beehiiv is particularly strong if you already have a website and want your newsletter to be a paid product rather than just an email list.

You get:

• Paid subscription tiers — including monthly and annual pricing, trials, discounts, and paywalls. www.beehiiv.com
• 0% platform fee on paid subscriptions; you pay the normal Stripe processing fees. www.beehiiv.comwww.beehiiv.com
• Embeddable signup forms and website integration. www.beehiiv.com
• Stripe, Zapier, API, webhooks and numerous other integrations, making it relatively easy to connect your existing site and CRM/marketing stack. www.beehiiv.com
• The ability to sell digital products, memberships, webinars, guides, etc. alongside the newsletter. www.beehiiv.com
• Strong analytics and built-in monetization options if you eventually want advertising or other revenue streams. www.beehiiv.com

The big advantage: you can make your existing website the front door, while beehiiv handles subscriptions, email delivery, premium content, payments and subscriber management.

beehiiv

🥈 Ghost — best if your website is the publication

I'd choose Ghost instead if you want a more premium, editorial website where the newsletter, articles, memberships and paywall all feel like one unified site.

Ghost has native memberships and paid subscriptions through Stripe, supports multiple access levels, and takes no transaction/commission cut. ghost.org It also supports custom integrations, APIs, webhooks, Zapier/Make and code injection. ghost.org

Ghost

What I would choose

If you already have a website: → beehiiv

If you're willing to make Ghost your website/CMS: → Ghost

If your newsletter is primarily a funnel for courses, coaching, or digital products: → Kit

If you want the absolute simplest paid-newsletter launch and don't mind giving up 10% of revenue: → Substack

One important distinction: don't choose based solely on the newsletter editor. For a premium newsletter business, I'd prioritize subscriber ownership, payment processing, paywall flexibility, website integration, exports/API, and platform fees. That's where beehiiv and Ghost pull ahead.

If you tell me what your existing website is built on (WordPress, Webflow, Squarespace, Shopify, custom, etc.) and roughly how many paid subscribers you expect, I can narrow this down to the best setup for you.

For a creator selling premium newsletter access and wanting it to integrate with an existing website, the best platform depends on whether you care most about ownership, growth, automation, or simplicity. These are the strongest options:

publishinghouse.orgwww.sasanova.com

My recommendations by scenario

1. You already have a website (WordPress, Webflow, Squarespace, custom site)
→ Choose Kit or beehiiv

• Embed signup forms directly into your site.
• Keep your website as the brand hub.
• Use email automation for onboarding free readers and converting them to paid members.
• Better if you plan to sell other things later (courses, communities, products). publishinghouse.orgwww.sasanova.com

2. Your newsletter is the business
→ Choose Ghost

• Best “owned media company” setup.
• Paid memberships, gated posts, SEO pages, and newsletters are built together.
• Good fit if you want a premium publication feel rather than just an email list. publishinghouse.org

3. You want the fastest launch with minimal technical work
→ Choose Substack

• Very easy to turn on paid subscriptions.
• Good for writers, analysts, journalists, and solo creators.
• Tradeoff: less control over branding and platform economics (Substack takes a percentage of paid subscription revenue). tiergauge.com

4. You want to grow aggressively
→ Choose beehiiv

• Strong newsletter growth features.
• Good analytics and audience-building tools.
• Better fit if you expect sponsorships, referrals, or a media-style business. www.sasanova.com

My default pick for most serious creators:

• Existing website + premium newsletter: Kit
• Building a newsletter-first media brand: Ghost
• Growth-focused newsletter startup: beehiiv

A key question: Do you already have a website (WordPress/Webflow/custom), and do you want the paid newsletter to be a standalone membership product or just a premium tier inside your existing site? That changes the best choice.