ChatGPT answers, unedited

For downloadable design templates, I’d shortlist Lemon Squeezy, Gumroad, and Payhip. If your priorities are specifically refund handling + keeping customers on the latest version, Lemon Squeezy is probably the strongest fit.

1. Lemon Squeezy — my pick

Lemon Squeezy lets you replace/update product files, and existing customers automatically get access to the latest files. It also supports explicit file versions. Lemon Squeezy Docs Lemon Squeezy Docs Lemon Squeezy Docs

Refunds can be issued directly from the dashboard, and you can establish your own refund policy. Lemon Squeezy also acts as a merchant of record, which is useful if you're selling internationally and don't want to handle sales-tax/VAT administration yourself. Lemon Squeezy Docs Lemon Squeezy

That's particularly nice for something like:

Canva template → customer buys → you release v1.1 → customer automatically gets v1.1 without having to email them a new download.

2. Gumroad — easiest alternative

Gumroad is very straightforward for selling individual template packs. It has built-in product/version functionality, and you can reassign existing customers to another version without charging or refunding them. Gumroad

It also has dashboard-based refunds; a full refund removes the customer's access to the product and its updates. Gumroad

I'd choose Gumroad if your priority is getting a storefront running quickly with minimal setup.

3. Payhip — worth considering for margins

Payhip is attractive if you're primarily bringing customers yourself through Instagram, Pinterest, YouTube, an email list, etc. Current comparisons generally position it as the lower-cost option, while Lemon Squeezy is stronger if you want merchant-of-record tax handling. Biztoolkit Plug Your Build

My recommendation

If you're building a serious template library where customers might receive ongoing improvements:

Lemon Squeezy → best overall

If you're testing your first few products and want the simplest possible setup:

Gumroad → easiest

If you already have an audience and want to minimize platform fees:

Payhip → worth a close look

One important distinction: if by “version updates” you mean customers should automatically receive future revisions of the same template, rather than selling separate v1/v2 products, I'd lean particularly strongly toward Lemon Squeezy because its file replacement/update behavior is explicitly designed around giving existing purchasers the current files. Lemon Squeezy Docs Lemon Squeezy Docs

lemonsqueezy.com · gumroad.com · payhip.com

For downloadable design templates, the best platform depends on whether you care more about simplicity, customer management, or building a long-term storefront. For your specific needs—selling files, processing refunds, and pushing version updates—these are the strongest options:

My picks by situation

If you are starting from zero:

• Payhip — probably the best overall fit. You get a real storefront, customer accounts, file delivery, discount codes, and a cleaner “shop” experience. framekit.aidolaapp.cominsightraider.com

If you want the least technical setup:

• Gumroad — upload template → set price → share link. It is hard to beat for speed. www.podia.com

If you plan to sell premium design systems (Figma kits, UI libraries, brand packs):

• Lemon Squeezy — better if you want a more professional product business with licensing, subscriptions, or international customers. theguidex.comsellfy.com

If you want a marketplace to bring buyers:

• Etsy — useful for getting discovered, especially for lower-priced templates, but less ideal as your main customer relationship hub. dolaapp.com

For version updates specifically

A good setup is:

1. Sell the template as a product.
2. Keep a master file/version history (Notion, GitHub, Dropbox, Google Drive, etc.).
3. Upload new versions to the platform.
4. Send buyers an update email with:
   • version number
   • what changed
   • download instructions

If your templates are Figma, Canva, Notion, Webflow, or Framer templates, the ideal choice can differ because some platforms handle links and access differently. For most designers, I’d start with Payhip or Gumroad, then move to a more custom store once sales justify it.

If you’re selling downloadable design templates—Canva templates, Figma/UI kits, Photoshop files, InDesign templates, Notion templates, PDFs, etc.—I’d narrow it to Payhip, Gumroad, and Lemon Squeezy.

My pick: Payhip

For a design-template business, Payhip is probably the best fit. It is designed around digital products and lets you sell downloads without building a full ecommerce site. Current comparisons also generally put it ahead on economics, particularly as sales volume increases. Biztoolkit UxerWave

The workflow I’d want is:

1. Customer buys the template.
2. Payhip delivers the files automatically.
3. If you release Version 2, replace/update the downloadable files.
4. Existing customers can access the updated version rather than having to purchase again.
5. You establish your own refund policy and handle refund requests through the platform.

When I'd choose Gumroad instead

Choose Gumroad if your priority is getting started extremely quickly and potentially benefiting from its creator ecosystem/discovery. It is particularly attractive if you don't want to think much about tax collection because Gumroad operates as a merchant of record. Plug Your Build Dola

The downside is cost: its current fee structure is considerably heavier than Payhip's, so that matters once you're selling significant volume. Biztoolkit

When I'd choose Lemon Squeezy

I'd pick Lemon Squeezy if your "templates" are becoming more like software/design systems with licenses, subscriptions, or technical assets. It has explicit support for managing file versions, and its product system lets you update products and variants without creating an entirely new product. Lemon Squeezy Docs

It's also a strong choice if you're selling internationally and want merchant-of-record tax handling. Biztoolkit

Bottom line

For ordinary downloadable design templates: Payhip.
For easiest launch: Gumroad.
For sophisticated products/versioning/licensing: Lemon Squeezy.

One important distinction: if by “version updates” you mean customers should automatically receive every future version and be notified when you update it, I'd specifically compare the platforms' customer-update/email capabilities before committing. That's a different requirement from simply replacing the downloadable file.

For downloadable design templates, I’d shortlist Payhip, Gumroad, and Lemon Squeezy. The best choice depends on how important refunds, automatic updates, and tax handling are to you.

My pick: Payhip

For things like Canva templates, Figma UI kits, InDesign files, presentation templates, spreadsheets, or downloadable design packs, Payhip is probably the most balanced option. It is designed around digital products and gives you a storefront without requiring you to build an ecommerce site. Current comparisons also put it among the strongest options for digital products. payhip.com

The workflow I'd want is:

Customer buys → gets download → you release v2 → existing customers automatically get/access the new files → you handle refund requests from the dashboard.

Gumroad is particularly good for updates

If version updates are a major selling point, I'd seriously consider Gumroad. Customers can access current product files and updates through their Gumroad Library, and Gumroad explicitly supports product updates. gumroad.com

Refunds are also straightforward: you can issue full or partial refunds from the dashboard, and a full refund removes the customer's access to the product and its updates. gumroad.com

The downside is that Gumroad's fees can be relatively high compared with some alternatives.

Lemon Squeezy if you sell internationally

Lemon Squeezy is especially interesting if you're selling globally. It supports downloadable files, multiple file versions, and explicitly has file-version management in its product tooling. www.lemonsqueezy.com

It also acts as a merchant of record, handling sales-tax/VAT obligations, which can be a big advantage as your international sales grow. www.lemonsqueezy.com Refunds can be issued directly from its dashboard, while its policies give it discretion to issue refunds to prevent chargebacks. docs.lemonsqueezy.com

What I'd choose

• Just starting + want simplicity: Gumroad
• Building a serious template business: Payhip
• Selling internationally + don't want to deal with VAT/tax: Lemon Squeezy
• Need marketplace discovery: Etsy
• Want a full branded ecommerce operation: Shopify

For your specific requirements—downloads + refunds + ongoing version updates—I'd lean Payhip or Gumroad, with Lemon Squeezy winning if international tax administration is important.

If you tell me what kind of templates you're selling (Canva, Figma, Notion, PowerPoint, etc.) and your expected price ($10/$30/$100+), I can narrow it down to the best one and compare the fees.

For downloadable design templates, I’d shortlist Lemon Squeezy, Payhip, and Gumroad. If refunds and ongoing version updates are especially important, Lemon Squeezy is probably the strongest fit.

🥇 Lemon Squeezy

Lemon Squeezy is my pick if you're building a serious template catalog.

It specifically supports design assets and templates, hosts your files, lets you attach multiple files, and its product system includes managing file versions. www.lemonsqueezy.comdocs.lemonsqueezy.com

Its refund system is also straightforward: you can issue refunds from the dashboard, while Lemon Squeezy can intervene within 60 days in certain circumstances to prevent chargebacks. docs.lemonsqueezy.com

A particularly useful feature is that Lemon Squeezy is a merchant of record, so it handles sales tax/VAT obligations for you—useful if you're selling internationally. www.lemonsqueezy.com

🥈 Payhip

Payhip is a very good choice if you want a simple creator storefront and expect to bring your own traffic.

It has continued adding digital-product features in 2026, including improved product variants and checkout/payment options. help.payhip.com Refunds are largely your responsibility: Payhip says sellers set and manage their own refund policies. help.payhip.com

🥉 Gumroad

Gumroad is probably the easiest place to get started quickly. It's particularly attractive if you already have an audience on social media or an email list.

The downside for your specific use case is that you handle refunds yourself rather than Gumroad automatically handling them. gumroad.com

What I'd choose

If you're selling things like Canva templates, Figma UI kits, presentation templates, social-media templates, Notion templates, or downloadable PDFs, I'd go:

Lemon Squeezy → if you want the most robust long-term setup
Payhip → if simplicity and cost are priorities
Gumroad → if you want to launch as quickly as possible

For your particular requirements—download delivery + refunds + customers automatically getting updated versions—I'd lean Lemon Squeezy because the file-version management is explicitly built into the product system. www.lemonsqueezy.comdocs.lemonsqueezy.com

If you tell me what kind of templates you're selling (Canva, Figma, Notion, PowerPoint, Excel, etc.) and roughly what price you'll charge, I can narrow it down further and compare the actual fees.

For downloadable design templates (Figma files, Canva kits, PSDs, Notion templates, slide decks, UI kits, fonts, etc.), the best platform depends on how much control you want over refunds, customer access, and version updates.

Here are the strongest options:

My picks by scenario

1. You’re selling individual template packs ($5–$100):
→ Gumroad or Payhip

• Fast setup
• Customers get download access automatically
• Easy to send update notifications
• No need to build a website www.biztoolkit.cowww.creatorstackclub.com

2. You’re building a premium template business ($50–$500 products):
→ Lemon Squeezy

• Better customer/account infrastructure
• Handles global payment/tax complexity
• More suitable if you later add subscriptions, licenses, or memberships www.lemonsqueezy.com

3. You expect hundreds of products and want a branded store:
→ Shopify + a digital downloads app

• Best long-term control
• Better analytics, email marketing, upsells, bundles, and customer accounts

For version updates specifically, look for:

• Customer accounts or permanent download links
• Ability to replace files without creating a new product
• Email notifications for updates
• Changelog/version notes
• License management (if selling fonts, plugins, code, or commercial-use assets)

A common setup for designers is:

• Storefront: Gumroad/Lemon Squeezy
• File hosting: platform downloads or cloud storage
• Updates: versioned ZIP files (Template-v2.1.zip) + customer email list
• Support: help page + refund policy

If your templates are mostly Canva/Figma/UI kits, I’d lean Gumroad or Lemon Squeezy. If they’re more like a design asset marketplace with many SKUs, Shopify becomes more attractive.

For downloadable design templates (Figma files, Canva templates, Notion templates, UI kits, fonts, presentation decks, etc.), the best platform depends on whether you care more about simplicity, marketplace discovery, or building a long-term brand. These are the strongest options:

My picks by scenario

1. You’re a designer launching your first 5–20 products
→ Gumroad or Payhip

• Upload ZIP files
• Collect payments
• Email buyers when you release updates
• Minimal setup

2. You want a serious template business
→ Lemon Squeezy

• Better suited for international sales
• Handles digital delivery well
• Good for premium templates ($29–$299+) and product families
• Better foundation if you later add subscriptions, licenses, or bundles www.lemonsqueezy.com

3. You want a branded design store
→ Shopify + a digital download app

• Best customer experience
• Better analytics and marketing
• More maintenance

4. You sell Canva planners, invitations, worksheets, printables
→ Etsy + your own store

• Etsy can provide discovery
• Your own store gives you customer ownership

Features I’d prioritize for templates

Whichever platform you choose, look for:

• Replaceable files (so buyers always get the latest version)
• Customer update emails
• Version notes/changelog
• License terms (personal/commercial use)
• Refund controls
• Automatic delivery after purchase
• Coupon/bundle support

A common setup for successful template creators is:

• Lemon Squeezy or Gumroad for checkout + delivery
• Notion/Docs page for changelog and documentation
• Email list for announcing major updates

If your templates are mostly Figma/UI kits, Canva templates, or Notion templates, the ideal choice can differ slightly.

For downloadable design templates, I’d shortlist Gumroad, Payhip, and Lemon Squeezy. For your specific needs—selling files + refunds + keeping customers on the latest version—Gumroad is probably the easiest fit.

My pick: Gumroad

Gumroad has unusually good support for the workflow you're describing. You can create different versions of a product, attach different files/content to each version, and even reassign an existing customer to another version without charging or refunding them. gumroad.comgumroad.comgumroad.com

It also lets you issue full or partial refunds directly from the sales dashboard, and a full refund removes the customer's access to the product and its future updates. gumroad.com You can set your own refund policy on each product as well. gumroad.com

For ongoing template releases, customers can access updated files/posts through their Gumroad Library. gumroad.com

The main downside is cost: Gumroad currently charges 10% + $0.50 per transaction for sales through your own Gumroad page, with different fees for marketplace/discovery sales. gumroad.com

When I'd choose Payhip instead

I'd pick Payhip if you're primarily bringing your own customers through Instagram, Pinterest, email, or your website and want to keep platform costs relatively low. It's particularly well suited to things like Canva templates, social-media templates, printables, and design bundles. Current comparisons also highlight its free starting tier and creator-oriented storefront. payhip.com

One important distinction

If by "version updates" you mean:

Customer buys Template v1.0 → you release v1.1 → every previous buyer automatically gets access to v1.1

then I'd specifically prioritize a platform with a customer library/update mechanism, rather than simply replacing a downloadable ZIP file. Gumroad is particularly straightforward for this model.

Bottom line:

• 🥇 Gumroad — simplest all-around choice for templates + refunds + updates
• 🥈 Payhip — better if keeping fees down is important
• 🥉 Lemon Squeezy — worth considering if you're selling internationally or your templates are bundled with software/licensing
• Shopify — only if you're building a larger ecommerce brand and don't mind more setup

If you tell me roughly what you're selling (Canva, Figma, Photoshop, Notion, PowerPoint, etc.) and your expected price per template, I can recommend the best one based on fees and the exact update/refund workflow.

For downloadable design templates, I’d prioritize four things:

1. Digital file delivery (ZIPs, PDFs, Figma files, Canva links, assets)
2. Customer accounts + re-downloads
3. Version updates (buyers automatically get the latest files)
4. Refund handling + customer support tools

Here are the platforms that tend to fit best:

My picks by scenario

If you’re selling Figma/UI kits, Canva templates, Notion templates, brand kits:

• Start with Gumroad or Payhip. They’re quick and handle the basics well. www.biztoolkit.cocolorlib.com

If your templates are higher-priced ($50–$500) and you expect international customers:

• Consider Lemon Squeezy because its digital-product infrastructure is aimed at global selling and file delivery. www.lemonsqueezy.com

If you want customers to keep receiving lifetime updates:

• Look for platforms that support replacing files without creating a new product. A good workflow is:
  • Product: “Brand Identity Kit v1”
  • Upload v2/v3 files later
  • Email customers automatically when updates ship
  • Maintain a changelog PDF inside the download

If you’re selling design assets professionally, I’d lean:

1. Lemon Squeezy — best long-term operational setup
2. Payhip — best balance of simplicity and control
3. Gumroad — fastest way to validate demand

One question changes the recommendation a lot: are these templates for designers (Figma/Adobe/Canva assets), business users (Notion/spreadsheets/pitch decks), or website themes/code templates?

For downloadable design templates, I’d narrow it to Gumroad, Payhip, and Lemon Squeezy. All three can handle file delivery, refunds, and updates without you building your own ecommerce system.

🥇 My pick: Gumroad

Gumroad is probably the easiest fit if you're selling things like Canva templates, Figma UI kits, InDesign templates, PDFs, social-media packs, or ZIP bundles.

The particularly useful part for your use case is updates: customers can access updated files through their Gumroad Library, and Gumroad lets you manage versions and even reassign individual customers to a different version. gumroad.com

Refunds are also handled from the seller dashboard, including full or partial refunds, and you can set a product-specific refund policy. gumroad.com

One nice workflow:
Customer buys template → gets download → you release v1.1 → replace/add files → customer gets the update → you email them what changed.

🥈 Payhip — excellent alternative

Payhip is especially attractive if you want a straightforward storefront and don't need Gumroad's marketplace/discovery features.

Payhip explicitly supports replacing an existing digital file while keeping the same download link, and previous customers automatically get access to the updated file without repurchasing. You can also email customers about the update. help.payhip.com

Refunds are seller-controlled, rather than Payhip issuing them directly. help.payhip.com

I'd choose Payhip if: you're bringing most customers yourself through Instagram, Pinterest, TikTok, your website, or an email list.

🥉 Lemon Squeezy — strongest if you want a more sophisticated setup

Lemon Squeezy is particularly good if you're selling internationally or expect your store to become more sophisticated.

It supports digital files, product variants, and updating files so existing customers can download the latest version. You can also maintain separate variants—for example, Basic / Pro / Commercial License—and update the files attached to each variant. docs.lemonsqueezy.comhelp.payhip.com

It also lets you issue full or partial refunds from the dashboard and supports seller-defined refund policies. docs.lemonsqueezy.com

What I'd do for a template business

If you're starting from scratch:

Gumroad → $10–$50 templates → ZIP/PDF/Canva/Figma files → automatic delivery → ongoing updates.

I'd structure each product as:

• v1.0 — initial template
• v1.1 — bug fixes/improvements
• v1.2 — new pages/elements
• v2.0 — substantial redesign
• Include a CHANGELOG.pdf so customers can see what's new.
• Promise something like "free updates for the current product version" rather than indefinitely promising every future version.

One important distinction: if by "version updates" you mean existing buyers should automatically receive improved files, Payhip and Gumroad are both very good choices. If you mean selling major versions separately (e.g. Template v1 → v2 as a paid upgrade), Lemon Squeezy's variants become particularly useful. docs.lemonsqueezy.comhelp.payhip.com

My ranking for your specific requirements: Gumroad #1 → Payhip #2 → Lemon Squeezy #3.

For downloadable design templates, I’d shortlist Gumroad, Lemon Squeezy, and Payhip. For your specific requirements—refund handling + giving existing buyers updated versions—I’d lean toward Gumroad or Lemon Squeezy.

My pick: Lemon Squeezy

It has particularly good support for the workflow you're describing. You can replace/update product files, and existing purchasers can download the newest files. It also has explicit file-version functionality and a customer portal where buyers can access their purchased files. docs.lemonsqueezy.com

For refunds, you can establish your own policy and issue refunds through the dashboard; Lemon Squeezy also handles tax/VAT as a merchant of record, which is useful if you're selling internationally. docs.lemonsqueezy.com

When I'd choose Gumroad instead

If you want the quickest, least complicated setup, Gumroad is arguably the better choice. It specifically supports updating product content and issuing refunds, and a full refund removes the buyer's access to the product and its future updates. gumroad.com

One caveat with Payhip

Payhip is attractive if keeping platform costs low is important, but its refund process is more seller-controlled: Payhip says sellers establish their own refund policies and Payhip itself doesn't issue refunds directly. help.payhip.com

Bottom line:

• Lemon Squeezy → best overall for a growing template business
• Gumroad → best for simplicity and getting started quickly
• Payhip → good budget/simple option

If you're selling things like Canva, Figma, Notion, PowerPoint, or InDesign templates, I'd choose Lemon Squeezy unless you specifically want Gumroad's simpler creator experience.

For downloadable design templates, I’d shortlist Payhip, Gumroad, and Lemon Squeezy. The best fit depends mostly on how important customer refunds, free updates, and tax handling are to you.

My recommendation: Payhip

If you're selling things like Canva templates, presentation templates, social-media kits, planners, spreadsheets, or design assets, I'd start with Payhip. It has a relatively low-cost entry point and is designed around digital products rather than physical ecommerce. Current comparisons put its free plan at a 5% transaction fee, with paid tiers reducing that fee. www.biztoolkit.co

The important caveat is that Payhip doesn't automatically dictate that every product gets lifetime updates or refunds. Your store's refund/update policy matters, so I'd explicitly promise something like "all purchasers receive future updates for free" if that's part of your offer. payhip.com

If updates are your #1 concern: Lemon Squeezy

This is particularly strong if you expect to release v1.1, v1.2, etc. rather than just occasionally replace a PDF.

Lemon Squeezy lets you replace product files, and existing customers automatically get access to the new files. It also supports explicit file versions and variants. docs.lemonsqueezy.com

Its refund system also supports full or partial refunds directly from the dashboard, while allowing you to establish your own refund policy. docs.lemonsqueezy.com

That's a very good fit for something like:

Buy the $29 template → receive v1.0 → six months later you release v2.0 → previous customers automatically see the latest downloadable version.

Gumroad if you want maximum simplicity

Gumroad remains attractive if you want to get a product online quickly without building much infrastructure. It supports refunds and lets you communicate with customers about new content/changes. gumroad.com

The tradeoff is cost: current 2026 comparisons put Gumroad's direct-sale fee around 10% + $0.50, which can become significant once you're doing meaningful volume. whatipocket.com

So my ranking for your particular use case:

1. 🥇 Payhip — best balance for downloadable design templates
2. 🥈 Lemon Squeezy — best if ongoing versions/updates are central to the product
3. 🥉 Gumroad — easiest if you want minimal setup and don't mind higher fees

If you tell me what kind of templates you're selling (Canva, Figma, Notion, PowerPoint, Excel, etc.) and roughly what price you'll charge, I can narrow this down to the best platform and explain the ideal refund + lifetime-update setup.

For downloadable design templates—Canva, Figma, PowerPoint, InDesign, Notion, etc.—I’d shortlist Payhip, Gumroad, and Lemon Squeezy. They all handle digital delivery, but they differ quite a bit on refunds, updates, and economics.

My recommendation: Payhip

For a business selling, say, Canva template packs or Figma UI kits, I'd lean toward Payhip.

The important feature isn't just "can customers download a file?" It's that you can keep the product listing alive while updating the files, so you can release things like:

Version 1.0 → Version 1.1 → Version 2.0

without creating a completely new product for existing customers.

Payhip is also relatively inexpensive: its current plans range from a free tier with a transaction fee to paid tiers with lower/no platform transaction fees. dolaapp.com

When I'd choose Gumroad instead

Choose Gumroad if you want the absolute easiest setup and don't mind higher fees. It's particularly attractive if you're building around a creator audience and want a familiar checkout/product page. dolaapp.com

One important distinction

For templates, I'd prioritize:

1. Customer access after purchase
2. Easy file replacement/versioning
3. Ability to communicate an update
4. Simple refund management
5. Reasonable fees
6. Good delivery of large ZIP/PDF files

If you're selling design assets that will receive frequent updates, I'd actually put Payhip ahead of Gumroad. If you're selling software, plugins, or products requiring license keys/subscriptions, I'd move Lemon Squeezy to the top. www.biztoolkit.co

Bottom line: For a solo designer selling downloadable template packs, start with Payhip; use Etsy as an additional discovery channel if your products fit its marketplace.

For downloadable design templates, I’d shortlist Payhip, Lemon Squeezy, and Gumroad. For your specific needs—easy downloads + refunds + ongoing version updates—I’d lean Payhip.

1. Payhip — my pick

Payhip makes version updates particularly straightforward: you replace the existing file, and previous customers retain access through their original download link without repurchasing. You can also email customers when an update is released. It can even retain multiple versions if you upload additional files. help.payhip.com

Refunds are more hands-on: you establish your own refund policy and handle requests, rather than Payhip issuing refunds directly. help.payhip.com

That makes it a particularly good fit for things like:

• Canva templates
• Figma/UI kits
• Notion templates
• PowerPoint/Keynote templates
• Lightroom presets
• Printable/design bundles
• ZIP packages containing multiple assets

Payhip

2. Lemon Squeezy — best if you want stronger commerce infrastructure

Lemon Squeezy supports digital downloads and explicitly has file-version management, while letting you update products and variants without creating an entirely new product. docs.lemonsqueezy.com

Its refund workflow is also strong: you can issue full or partial refunds directly from the dashboard. docs.lemonsqueezy.com

It is especially attractive if you're selling internationally because Lemon Squeezy operates as a merchant of record, handling payment/tax responsibilities. www.lemonsqueezy.com

Lemon Squeezy

3. Gumroad — best for sheer simplicity

Gumroad is still a very easy option if you want to put up a product page, accept payment, and deliver the files with minimal setup. Its refund system supports full and partial refunds; a full refund removes the customer's access to the product and its updates. gumroad.com

Gumroad

My recommendation: If you're primarily selling design templates and expect to release v1.1, v1.2, bonus files, etc. to existing customers, start with Payhip. If international tax handling and a more sophisticated commerce backend matter more, choose Lemon Squeezy.

If you tell me your template type (Canva/Figma/Notion/PowerPoint/etc.) and approximate price, I can also compare their fees, customer experience, licensing, and update workflow for your particular setup.