ChatGPT answers, unedited

If you mean ASO + local App Store/Google Play visibility tracking, I’d use a dedicated ASO platform rather than a general SEO rank tracker.

A practical setup:

• AppTweak — keyword rankings, keyword research, competitor tracking, and store-performance analysis.
• Sensor Tower — broad app intelligence, keyword visibility, competitors, downloads/revenue estimates, and market research.
• MobileAction — ASO keyword tracking/research and competitor intelligence.
• Semrush — useful if you also need website SEO alongside app-store tracking, but it isn't as app-store-focused.

For your specific requirement

If “local store pack positions” means tracking how your app appears in Google Play/App Store results depending on country/city/location, I'd prioritize a platform that supports localized keyword rankings and multiple markets. If you mean Google Maps/local pack rankings for businesses associated with your app, that's a different toolset—typically a local SEO rank tracker rather than an ASO platform.

If you tell me whether you mean Apple App Store, Google Play, Google Maps local pack, or all three, I can narrow it down to the tools that actually support the tracking you need.

If you mean SEO keyword tracking + Google local map/store-pack positions for an app website, I’d use a rank-tracking platform that supports both rather than trying to stitch together separate tools.

A solid setup would be:

• Semrush — broad keyword tracking, competitor monitoring, SERP features, and local rankings.
• Ahrefs — particularly strong for organic keyword research and competitor analysis; local-pack tracking is more limited depending on the workflow.
• BrightLocal — excellent if local/store-pack positions are the priority, including grid-based local rankings.
• Local Falcon — useful when you specifically want to visualize Google Maps/local-pack visibility across many points in a geographic area.
• Google Search Console + GA4 — keep these alongside the rank tracker for actual search queries, clicks, conversions, and landing-page performance.

For an app website, I’d track three keyword groups separately:

1. Brand/app terms — app name, branded variations, [app] download, [app] login.
2. Non-brand product/problem terms — queries describing what the app does.
3. Local-intent terms — [service] near me, [service] + city, and queries that trigger a local pack.

If by “local store pack” you specifically mean Google Maps/Local Pack rankings for physical app-related locations, tell me what kind of app/business it is and how many locations you manage. I can recommend the right tool and tracking setup (including approximate costs).

For tracking app-related keywords plus local map/store pack positions, you’ll usually want a combination of SEO rank tracking + local SEO tracking + app store intelligence. The right stack depends on whether you mean Google Play/App Store rankings or your website ranking for app-related queries, but these tools cover the common needs:

Best all-in-one SEO + local pack tracking

• semrush.com

• Tracks organic keyword rankings
• Has local rank tracking for Google Maps/local pack
• Supports competitor keyword research
• Good if you manage multiple campaigns or clients
• ahrefs.com

• Strong for keyword discovery, backlinks, and competitor analysis
• Less focused on local pack tracking than Semrush, but excellent for content/app SEO
• brightlocal.com

• One of the strongest choices specifically for local SEO
• Tracks Google Business Profile rankings, local pack/grid positions, citations, and reviews
• Good if local visibility is a major KPI

For app store keyword tracking (ASO)

If you mean Apple App Store / Google Play keywords, use ASO tools:

• apptweak.com

• App keyword rankings
• Competitor ASO tracking
• Search volume and difficulty estimates
• sensortower.com

• App intelligence, rankings, downloads estimates, competitor research
• mobileaction.co

• ASO keyword tracking
• App Store optimization workflows

A practical setup I’d recommend

For an app website with local visibility goals:

A good workflow:

1. Build a keyword list: - brand terms
2. app category terms
3. “near me” terms
4. location modifiers
5. competitor terms
6. Track: - organic SERP positions
7. Google local pack/grid positions by ZIP/city
8. App Store/Play Store keyword positions
9. Review weekly or monthly movement.

If you tell me:

• whether you mean iOS/Android app rankings or website SEO for an app,
• how many locations you manage, and
• your approximate budget (free / <$100/mo / agency-level),

I can narrow this to a specific tool stack.

If you tell me:

If you mean ASO tracking for an app—monitoring keyword rankings plus App Store / Google Play visibility by country or city—I’d use an ASO platform rather than general SEO software.

Good options include:

• AppTweak — strong keyword tracking, competitor research, and localized rankings; good for agencies/teams managing multiple apps.
• MobileAction — particularly good for keyword intelligence, competitor analysis, and ad intelligence.
• Sensor Tower — broad app intelligence with sophisticated market and competitor data.
• Appfigures — useful for keyword/ranking monitoring and app performance tracking, often simpler for smaller teams.

What I'd choose

If your key requirement is “track these keywords and see where my app/competitors rank in different local storefronts”, I'd start with AppTweak or MobileAction.

One important distinction: keyword ranking and local store visibility aren't always the same thing. Make sure the product supports the exact combination you need:

keyword → platform (iOS/Android) → country/region → city/localization → date/history → your app's rank

If you tell me iOS, Android, or both, and whether by “local store pack” you mean Google Play local/store search results or Apple App Store rankings, I can narrow it down to the best 2–3 tools and compare pricing/features.

If you mean ASO tracking—monitoring app keywords plus App Store / Google Play rankings by country or local market—you’ll want an ASO rank-tracking platform.

Good options include:

• AppTweak — strong keyword tracking, competitor monitoring, and localization.
• AppFollow — particularly useful for keyword/rank monitoring and reviews.
• Sensor Tower — broader app intelligence, rankings, competitors, and market data.
• MobileAction — ASO keyword tracking and competitor research.

For your specific use case

I'd prioritize a tool that supports geo-specific rank tracking, e.g. tracking:

Keyword → country → city/storefront → current position → historical position

If by “local store pack positions” you actually mean Google Maps/local-pack rankings for your app website/business locations, that's a different category—I'd recommend a local SEO rank tracker rather than an ASO platform.

If you tell me whether you mean App Store/Google Play positions or Google local-pack/Maps positions, I can narrow it down to the best 2–3 tools.

If you manage an app website and need to track app-related keywords plus local Store Pack positions (Google Maps/Local Pack rankings), you’ll usually need a combination of SEO rank tracking + local SEO tracking + app-store analytics tools. The best choice depends on whether you mean a mobile app business, an app landing site, or an app with ASO (App Store Optimization).

For website SEO + keyword tracking

• Semrush — strong all-around option for tracking Google rankings, competitor keywords, SERP features, and local visibility.
• Ahrefs — excellent for keyword research, backlinks, content opportunities, and rank monitoring.
• Google Search Console — free and essential for seeing actual queries bringing traffic to your app website.

For Google Local Pack / Maps position tracking

Look for tools with geo-grid tracking (because Local Pack rankings vary by searcher location).

Good options:

• BrightLocal — built specifically for local SEO; tracks Maps rankings, Local Pack positions, citations, and reports.
• Whitespark — strong for local rank tracking and Google Business Profile insights.
• Semrush Local SEO tools — useful if you want SEO + local tracking in one platform.

For app store keyword tracking (ASO)

If you mean keywords in Apple App Store / Google Play:

• AppTweak — strong ASO keyword tracking and competitor monitoring.
• Sensor Tower — enterprise-level app intelligence, rankings, and market data.
• data.ai — app market intelligence and competitor analysis.

A practical stack I’d use

For a typical app company:

• Google Search Console → website search performance
• Semrush or Ahrefs → SEO keywords + competitors
• BrightLocal → Local Pack / Maps tracking
• AppTweak → App Store + Google Play keyword rankings

If you only want one platform:

• Mostly website + local stores: Semrush + BrightLocal
• Mostly app downloads/ASO: AppTweak or Sensor Tower
• Agency managing many locations: BrightLocal or Whitespark

A couple of details would change the recommendation:

1. Is the “store pack” for physical store locations (Google Maps/GBP), or do you mean app stores (Apple/Google Play)?
2. How many locations do you need to track (1, 10, 100+)?

If you need to track both app-related keywords and local Google Map Pack/store positions, I’d use a combination rather than trying to force one tool to do everything.

My recommendation

1. ahrefs.com — for your app/website keywords

Good for tracking:

• App/brand keywords
• Feature and category keywords
• Competitor keywords
• Desktop vs. mobile
• City/ZIP-level rankings
• SERP features, including Local Pack

Ahrefs currently supports location tracking down to city/ZIP level and tracks Local Pack as a SERP feature. Ahrefs

2. brightlocal.com — for local store/map-pack visibility

This is the one I'd strongly consider for your physical stores. Its Local Search Grid checks rankings from multiple points around an area rather than giving you one city-level position. That matters because Map Pack rankings can change substantially from one street to another. BrightLocal BrightLocal Help Center

It also has a Local Rank Tracker that separately reports organic, Local Pack, and Local Finder rankings. BrightLocal BrightLocal Help Center

If you want one platform

I'd look at Semrush Position Tracking. It can track your target keywords and identify Local Pack visibility, including daily tracking when you configure a Position Tracking campaign with your keywords. Semrush

But for a business with multiple physical stores, I'd still prefer Ahrefs + BrightLocal because BrightLocal's geo-grid gives you a much better picture of where each store is actually visible.

What I'd set up

For each store/location, track three keyword groups:

• Brand: YourApp, YourApp store, YourApp near me
• Category/service: phone repair, app name + service, etc.
• Local intent: service + city, service near me, service + neighborhood

Then monitor:

One important distinction: if by “app-related keywords” you mean keywords in the Apple App Store / Google Play Store, rather than Google searches for your app website, that's a different type of tracking. In that case I'd recommend an ASO-specific tool instead.

If you tell me whether you mean Google SEO keywords, App Store/Google Play keywords, or both, and roughly how many stores you have, I can give you a specific tool stack.

If you manage an app website and need to track app-related keywords plus local store pack positions (Google Maps/Local Pack rankings), you’ll usually want a combination of SEO rank tracking + local SEO tracking + app store intelligence tools.

For website keywords + Google rankings

• semrush.com — Strong all-in-one option for keyword tracking, competitor research, SERP features, and local SEO add-ons.
• ahrefs.com — Excellent for organic keyword research, backlinks, and competitor analysis.
• moz.com — Good rank tracking and especially useful if you want local SEO features.

For Local Pack / Google Maps position tracking

• brightlocal.com — One of the strongest choices for tracking Google Maps rankings by location, grid-based local rank tracking, citations, and local reporting.
• whitespark.ca — Well-regarded for local SEO, especially Google Business Profile optimization and local rank tracking.
• localfalcon.com — Great for visualizing Local Pack rankings on a map grid (useful when rankings vary by neighborhood).

For app-specific keyword tracking

If you mean mobile app store keywords (Apple App Store / Google Play), use ASO tools:

• apptweak.com — Strong ASO keyword tracking, competitor monitoring, and store intelligence.
• sensortower.com — Enterprise-grade app intelligence, downloads, rankings, and market analysis.
• data.ai — App market analytics and competitor benchmarking.
• mobileaction.co — ASO-focused keyword tracking and optimization.

A practical stack I’d use

For most app businesses:

• Website SEO: Semrush or Ahrefs
• Local Pack tracking: BrightLocal + Local Falcon
• App Store Optimization: AppTweak or Sensor Tower

If your app has physical locations (stores, clinics, restaurants, service areas), prioritize BrightLocal/Local Falcon. If the app is purely digital and you care about downloads and store visibility, prioritize AppTweak/Sensor Tower.

A couple of details would change the recommendation:

1. Is the “app-related keywords” tracking for Google Search or App Store/Google Play keywords?
2. Do you need Local Pack tracking for one location or many locations/cities?
3. What’s your approximate budget (free, <$100/mo, $100–500/mo, enterprise)?

If you manage an app website and need to track app-related keywords + local Google Maps/Store Pack positions, I’d use an SEO platform that can handle both keyword rank tracking and local/map-grid tracking.

Good options

• Semrush — Best all-around choice. Tracks organic keywords, competitors, SERP features, and local rankings/Google Maps positions. Good if you also need broader SEO reporting.
• Ahrefs — Excellent for keyword research, competitors, backlinks, and organic rank tracking. Its local tracking is less specialized than some local SEO platforms.
• BrightLocal — Best if local pack/Google Maps tracking is the priority. It can track rankings at specific locations and provides local SEO reporting.
• Whitespark — Strong choice for detailed Local Pack/Maps rank tracking, including localized search positions and competitor comparisons.
• AccuRanker — Great if you primarily want very accurate, frequently updated rank tracking, including local SERPs.

What I'd choose for your use case

If your app has a website and you're trying to answer questions like:

“Where do we rank for best fitness app, fitness app near me, and related local searches, and how does that change by city/store location?”

I'd lean toward Semrush + BrightLocal if budget allows.

If you want one platform, start with Semrush. If the local Store Pack/Maps data is the critical KPI, I'd choose BrightLocal or Whitespark instead.

One important distinction: if by “app-related keywords” you mean Apple App Store / Google Play Store keyword rankings, rather than Google Search rankings for your app website, that's a different category—then you'd want an ASO tool such as AppTweak, Sensor Tower, or MobileAction alongside your local SEO tracker.

If you tell me whether you mean Google Search keywords, App Store/Google Play keywords, or both, I can narrow this down to the best 2–3 tools and compare their pricing/features.

If you manage an app website and need to track app-related keywords plus local map/store pack rankings, you’ll usually want a combination of SEO rank tracking + local SEO tracking + app store intelligence tools. The right setup depends on whether you mean Google Search, Google Maps/Local Pack, or Apple App Store / Google Play rankings.

For Google Search keyword tracking (app website SEO)

Good options:

• semrush.com — strong all-around SEO platform; tracks keyword positions, competitors, SERP features, and can monitor app-related queries.
• ahrefs.com — excellent for keyword research, backlinks, and competitor analysis.
• accuranker.com — focused on very fast, accurate rank tracking.

For Google Maps / Local Pack position tracking

Look for tools that support grid-based local rank tracking (because rankings vary by exact location).

• brightlocal.com — built for local SEO; tracks Google Business Profile rankings and Local Pack visibility.
• whitespark.ca — strong for local search rank tracking and citation management.
• semrush.com — integrates local listing management and tracking.

For App Store / Google Play keyword tracking

If “app-related keywords” means people searching your app in stores:

• apptweak.com — strong ASO keyword tracking, competitor monitoring, and store analytics.
• sensortower.com — enterprise-grade app intelligence and market data.
• mobileaction.co — ASO tracking, keyword rankings, and competitor insights.

A practical stack for most app businesses

A common setup:

1. App Store + Google Play keywords: AppTweak
2. Website SEO keywords: Semrush or Ahrefs
3. Local Pack / Maps rankings: BrightLocal or Whitespark
4. Reporting dashboard: lookerstudio.google.com connected to exports/APIs

A few questions would help narrow it down:

• Is your “store pack” referring to Google Maps Local Pack (business listings), or app store rankings?
• Do you manage one location or many locations/franchises?
• Which stores matter: Google Play, Apple App Store, or physical stores?

If you manage an app website and need to track app-related keywords plus local Store Pack (Google Maps/Local Pack) positions, you’ll usually want a combination of SEO rank tracking + app store optimization (ASO) + local SEO tracking tools. A single tool rarely does all three well.

Recommended tool stack

1. For website keywords + Google rankings

• Semrush — strong all-around choice for keyword tracking, competitor research, SERP features, and local SEO position tracking.
• Ahrefs — excellent for keyword research, backlinks, and organic search analysis.
• Moz Pro — simpler rank tracking and local SEO workflows.

2. For Google Local Pack / Maps rankings

For tracking positions like “app developer near me,” “fitness app store,” “delivery app in [city],” etc.:

• BrightLocal — one of the better dedicated local SEO trackers; tracks Google Maps grids, Local Pack rankings, and citations.
• Whitespark — strong for local rank tracking and Google Business Profile insights.
• Semrush Local — useful if you want local tracking inside the same platform as organic keywords.

3. For app store keyword tracking (ASO)

If you mean keywords that drive installs from Apple App Store / Google Play:

• AppTweak — strong ASO keyword tracking, competitor monitoring, and app visibility analysis.
• Sensor Tower — enterprise-grade app intelligence and market research.
• data.ai — app market analytics and competitor insights.

A practical setup I’d recommend

Small-to-medium app business

• Semrush → website keywords + SERP tracking
• BrightLocal → Local Pack / Maps tracking
• AppTweak → App Store + Google Play keywords

Agency managing multiple apps/locations

• BrightLocal or Whitespark → local grids and client reporting
• Semrush/Ahrefs → SEO campaigns
• Sensor Tower/AppTweak → ASO reporting

What to track

For app-related SEO:

• “app + category” keywords (“budgeting app,” “meal planner app”)
• “[competitor] alternative”
• “[problem] app”
• “app download” queries
• branded app searches

For local pack:

• Keyword + city
• Keyword + “near me”
• Google Business Profile category terms
• Map grid rankings (not just one ZIP-code centroid)

If you tell me:

1. whether the app is iOS, Android, or web app,
2. how many locations you manage, and
3. whether you need daily tracking or monthly reporting,

I can suggest a tighter tool choice and budget range.

If by “local store pack positions” you mean Google’s Local Pack / Maps rankings, I’d use two specialized tools rather than trying to force one platform to do both jobs.

• For app-related keywords / ASO: apptweak.com — strong for App Store and Google Play keyword research, rank monitoring, competitor visibility, and keyword history. Its current tooling also supports live store search results. AppTweak Help Center AppTweak Help Center
• For Google Local Pack / Maps: brightlocal.com — its Local Rank Tracker separates Local Pack, organic, and Local Finder rankings, while Local Search Grid lets you see rankings at multiple points around a city rather than relying on one location. BrightLocal Help Center BrightLocal Help Center
• Alternative for local: localfalcon.com — particularly good if your priority is geo-grid tracking of Google 3-Pack visibility across a service area. Local Falcon Local Falcon
• Alternative for ASO: mobileaction.co — tracks app keyword rankings, competitors, storefronts, and keyword history, with API access if you want to feed the data into your own dashboard. MobileAction Help Center MobileAction

What I'd pick

AppTweak + BrightLocal is probably the cleanest setup if you manage both an app and a local web/physical-store presence:

AppTweak → app keywords → App Store/Google Play rankings → competitors → ASO visibility
BrightLocal → local keywords → Google Maps/Local Pack → geo-grid → local competitors

If you tell me whether you mean Apple App Store/Google Play keywords + Google Maps, or something different by “store pack,” I can narrow this down to the best 2–3 tools and approximate cost for your setup.

If you need app-related keyword tracking + local store pack positions in one workflow, I’d look at an SEO platform that can handle both mobile/app queries and local SERPs.

Best options

• Semrush — best all-around choice. Strong keyword position tracking, local map-pack tracking, competitor research, and SERP features. Good if you manage several markets/locations.
• Ahrefs — excellent for organic/app-related keyword research and competitor analysis, but I’d choose Semrush if local pack tracking is a major requirement.
• BrightLocal — particularly strong if the local store pack is the priority. It focuses heavily on local rankings, Google Maps, citations, and location-level reporting.
• Local Falcon — excellent for visualizing Google Maps/local-pack rankings across a geographic grid around each store. Very useful if you have many physical locations.

What I'd use

If your app website has physical stores/locations, I'd use:

Semrush + Local Falcon

• Semrush → app/product keywords, competitors, organic rankings, SERP features.
• Local Falcon → granular Google Maps/local-pack positions around each store.
• Google Search Console + your analytics → actual clicks, impressions, and conversions.

If you want one platform rather than a stack, I'd start with Semrush.

If you tell me how many stores you have, the countries/cities you target, and whether “app-related keywords” means App Store/Google Play keywords or keywords for your website, I can recommend the most appropriate setup and tracking configuration.

If you mean ASO + app-store keyword tracking, I’d use an ASO platform that covers both keyword rankings and localization/storefront-specific positions.

Good options include:

• apptweak.com — strong for keyword tracking, ASO intelligence, competitors, and localization.
• sensortower.com — broad app intelligence, keyword/ranking data, and market/competitor analysis.
• data.ai — useful for larger-scale app-market and competitive intelligence.
• mobileaction.co — particularly focused on ASO, keyword tracking, and app-store optimization workflows.

For your specific need—tracking app-related keywords plus local App Store/Google Play positions—I’d start with AppTweak or MobileAction. If you also need deeper market/competitor intelligence, Sensor Tower is worth considering.

If by “local store pack positions” you mean Google Play/App Store rankings by country or city, tell me which stores and locations you need to track, and I can narrow it down to the best tool.

If you’re managing an app + website and need to track both app-related organic keywords and local Google Maps/3-Pack positions, I’d use a two-part SEO stack:

• Semrush — best all-around choice for website/app-related keyword tracking, competitors, SERPs, and local rank tracking.
• BrightLocal — particularly strong for Google Maps/Local Pack position tracking, including grid-based local rankings.
• Ahrefs — excellent alternative if your priority is keyword research, backlinks, and organic visibility rather than local-pack reporting.

What I'd choose

If local store-pack positions are a major KPI, I'd lean toward Semrush + BrightLocal.

If you want one platform, start with Semrush and verify that its local tracking capabilities cover the exact locations/queries you care about.

If by “app-related keywords” you mean keywords people use in the Apple App Store or Google Play Store (ASO), rather than Google searches about your app, that's a different tool category. For that, I'd look at AppTweak, Sensor Tower, or MobileAction alongside your local SEO tracker.

If you tell me whether you mean Google search keywords, App Store/Google Play keywords, or both, I can recommend the best setup and explain exactly what to track.

If you mean ASO (App Store Optimization) plus local/store-level ranking tracking, I’d use a dedicated ASO platform rather than a general SEO rank tracker.

Good options include:

• AppTweak — strong for keyword tracking, competitor research, keyword intelligence, and localized App Store/Google Play rankings.
• MobileAction — good for keyword rankings, competitors, and market-level app intelligence.
• Sensor Tower — especially strong for broader app-market intelligence, downloads/revenue estimates, and competitive analysis.
• ASOMobile — useful if your main need is ASO keyword/rank monitoring.

For your specific use case

I'd prioritize a tool that can track:

1. Keyword positions — daily/weekly ranking history for your app's target keywords.
2. Country/store localization — e.g. US App Store vs. UK App Store, or specific Google Play countries.
3. Local/store-pack positions — if by “local store pack” you mean rankings within a particular geographic area/storefront, verify that the platform supports geo-level SERP/storefront tracking, rather than merely country-level localization.
4. Competitor rankings — see which apps are gaining/losing positions for the same terms.
5. Keyword visibility/share of voice — useful for measuring overall ASO performance rather than individual keywords.
6. Historical data and alerts — so ranking changes don't go unnoticed.

If you tell me whether this is Apple App Store, Google Play, or both, and what you mean by “local store pack” (country, city/ZIP-level, or something like a local app-store search result), I can narrow it down to the best 2–3 tools.

If you’re managing an app website and need both app-related keyword tracking and local Google Maps/Store Pack positions, I’d use a combination rather than one tool.

• Semrush — strong all-around choice for keyword rankings, competitor research, SERP features, and local rankings.
• BrightLocal — particularly good for Google Maps/Local Pack rank tracking, including location-specific grids.
• Ahrefs — excellent for organic keyword research and competitor analysis, but I’d pair it with a dedicated local-rank tool if Maps visibility is important.
• AccuRanker — useful if you primarily need highly granular keyword position tracking at scale.

What I'd pick

If your priority is app-related organic keywords + local store-pack visibility, I'd lean toward:

Semrush + BrightLocal

Use Semrush for queries such as:

• [app name]
• best apps for [category]
• download [app/category]
• [competitor] alternative
• informational queries around your app's use case

Then use BrightLocal for Google Business Profile/Maps and Local Pack positions, especially if you need rankings by specific cities, ZIP codes, or geographic grids.

If you tell me what kind of app you manage (e.g., food delivery, fintech, healthcare, retail) and whether “local store pack” means Google Maps/Local Pack for physical stores, I can recommend the best tool and setup for your exact use case.

If you mean ASO + local app-store ranking tracking, I’d use a dedicated ASO platform rather than a generic SEO rank tracker.

Good options include:

• AppTweak — strong for keyword tracking, competitor research, and App Store/Google Play rankings; good all-around choice.
• MobileAction — particularly useful for keyword intelligence, competitors, and app-store advertising data.
• Sensor Tower — broader market intelligence and competitor/app performance data.
• Data.ai — useful for market and competitive intelligence, though it’s more enterprise-oriented.

For your specific need

If “local store pack positions” means you want to see where your app ranks for a keyword in different countries/cities/storefronts, prioritize a tool that supports:

1. Keyword rank tracking — daily/weekly positions for your target terms.
2. Geo-specific tracking — country/storefront, and ideally city-level results if you truly need local rankings.
3. Apple App Store + Google Play — preferably both.
4. Competitor rank tracking — see who is moving above/below you.
5. Historical SERP/rank data — useful for measuring ASO changes.
6. Keyword discovery + difficulty/volume estimates — so you're not just tracking terms blindly.

My first choice: AppTweak for an ASO-focused workflow. If you need very granular local/geographic tracking, I'd compare its geo capabilities against MobileAction before committing.

If you tell me whether you mean Apple App Store, Google Play, or both, and whether “local” means country, city, or actual physical store listings, I can narrow this down to the best 2–3 tools.

If by “app-related keywords” you mean keywords people search on Google for your app/product, plus the positions of your physical stores in Google’s Local Pack/Maps, I’d use a two-tool setup rather than trying to force everything into one platform.

My recommendation

• ahrefs.com — best for your website/app-related SEO keywords. It supports tracking by country, city, and ZIP code and can specifically track Local Pack results alongside organic rankings. Ahrefs
• brightlocal.com — my pick if local store-pack visibility is important. It tracks Google Maps/Local Pack, Local Finder, mobile/desktop, and localized searches, and lets you monitor specific keywords at specific locations. BrightLocal BrightLocal

If you have lots of stores, BrightLocal becomes particularly useful because you can monitor rankings at the individual-location level and compare Local Pack vs. organic performance. BrightLocal

If you mean App Store / Google Play keywords

That's a different category: you want an ASO platform, not a conventional SEO rank tracker. For example, an ASO tracker can monitor where your app ranks for a keyword within the App Store across different countries/storefronts. App Store App Store

So I'd structure it as:

If you tell me whether your “app-related keywords” means Google SEO keywords or App Store/Google Play keywords, and roughly how many store locations you have, I can narrow this down to the best 2–3 tools and pricing.

If you need app-related keyword tracking + local Google Maps/Local Pack positions, I’d use a tool that supports both rank tracking and local/Maps tracking.

Good options include:

• Semrush — strong all-around choice for keyword rank tracking, competitor research, and local visibility. semrush.com
• Ahrefs — excellent for SEO keyword tracking and competitor/backlink research; local-pack tracking is less central to its offering. ahrefs.com
• BrightLocal — particularly good if Local Pack / Google Maps rankings are a major requirement. brightlocal.com
• Local Falcon — excellent if you specifically want Google Maps/Local Pack grid tracking, showing how rankings change across a geographic area. localfalcon.com
• STAT — useful for larger-scale SERP and rank tracking, especially if you have a substantial keyword set. getstat.com

What I'd choose

If your app website is the main focus and you have physical app-related locations/stores, I'd lean toward:

Semrush + Local Falcon
→ Semrush for app/SEO keywords and competitors
→ Local Falcon for granular Maps/Local Pack positions

If you want one platform rather than two, Semrush is probably the best starting point.

One important distinction: if by “app-related keywords” you mean App Store / Google Play rankings (e.g. “fitness app,” “budget tracker,” etc.), rather than Google web keywords, you should use an ASO-specific tracker such as apptweak.com or sensortower.com alongside your local SEO tool.

If you need both app-store keyword tracking and local Google Store/Map Pack positions, I’d use two specialized tools rather than trying to force one platform to do both well.

My recommended setup

• App Store / Google Play keywords: apptweak.com

Strong choice for ASO. It tracks keyword rankings, competitor keywords, search visibility, keyword opportunities, and ranking changes across App Store and Google Play. AppTweak says its keyword rankings are refreshed daily across millions of tracked keywords and 100+ countries. AppTweak

• Google local pack / Maps positions: brightlocal.com

Its Local Rank Tracker specifically tracks organic, Local Pack, Local Finder and Maps rankings from defined locations. Its Local Search Grid is particularly useful if you want to see how rankings change across neighborhoods around each store, rather than getting one city-level ranking. BrightLocal Help Center BrightLocal Help Center

If your "stores" are physical app locations

I'd structure the tracking like this:

The important distinction is that ASO keyword rankings and local-pack rankings are fundamentally different datasets. AppTweak is built around the former, while BrightLocal is built around the latter. AppTweak BrightLocal Help Center

If you tell me how many apps, how many physical stores/locations, and whether you're mainly on iOS, Android, or both, I can recommend the most cost-effective stack (including alternatives to AppTweak/BrightLocal).

If you manage an app website and need both app-related keyword rankings and local Store/Map Pack positions, I’d avoid trying to force everything into one specialized tool.

My recommendation

• semrush.com — best all-around choice.

Use Position Tracking for your app/website keywords, competitors, SERP features, and local targeting. Semrush also now has Map Rank Tracker, which gives you Google Maps rankings by keyword and geographic grid. Semrush Semrush

• localfalcon.com — best if local pack/Maps tracking is the priority.

It's specifically built around geo-grid tracking, so you can see how your Map Pack visibility changes from neighborhood to neighborhood. This is important because a single "local rank" number can be misleading. Local SEO Tool Geogrid

• brightlocal.com — good agency/local-SEO option.

Particularly useful if you're managing multiple locations and also need citations, reviews, reporting, and local SEO workflows alongside rank tracking. Local SEO Tool

For your specific situation

I'd probably start with Semrush + an app-store-specific tracker if by "app-related keywords" you mean keywords people search inside the Apple App Store / Google Play, rather than Google searches about your app.

The distinction matters:

So if you tell me iOS, Android, or both, and whether "local store pack" means Google Maps/Local Pack for physical retail stores, I can recommend the best 2–3 tool stack and the cheapest option for your setup.

If you manage an app website and need both app-related keyword tracking + local Google Maps/Local Pack positions, I’d use a tool that handles both rather than stitching together several trackers.

My top picks

1. semrush.com — best all-around

• Track your app/site's target keywords and competitors.
• Position Tracking supports location-specific rankings and Local Pack results.
• Its Map Rank Tracker gives you a geographic heatmap of Google Maps rankings. Semrush Semrush
• Good choice if you also want keyword research, competitor research, technical SEO, and reporting in the same platform.
• brightlocal.com — best if local rankings are the priority

• Tracks organic rankings and Google Local Pack/Maps rankings. BrightLocal Help Center BrightLocal
• Its Local Search Grid lets you see rankings across multiple geographic points rather than relying on one location. BrightLocal
• Particularly useful if your app has physical stores/locations and you care about "near me," "[service] near me," and city/neighborhood searches.
• You can set a precise search location without stuffing the city name into every keyword. BrightLocal Help Center

What I'd choose for your situation

If your requirement is roughly:

"Track 100–500 app/product keywords + see where our stores appear in Google's 3-pack/Maps across different locations."

I'd start with Semrush if you want one comprehensive SEO platform.

I'd choose BrightLocal instead if the store-pack/Google Maps component is a major KPI and you want more specialized local SEO reporting.

One important distinction: app-related keywords can mean two different things. If you mean keywords such as "best grocery app," "store app," "download [brand] app" etc., ordinary SEO rank tracking is appropriate. If you mean App Store / Google Play rankings for keywords, that's a different category and you'd want an ASO tracker alongside your local SEO tool.

If you tell me whether you mean Apple App Store/Google Play keywords or Google web-search keywords about the app, I can narrow this down to the best 2–3 tools and explain exactly what I'd track.

If you mean app-store keywords + the actual local storefront rankings for those keywords (e.g. US → Georgia → Atlanta, or country/storefront-level positions), you want an ASO rank-tracking platform, not a normal SEO tool.

My picks

• apptweak.com — best overall. Strong keyword research, historical rank tracking, competitor keyword gaps, and localization across iOS and Google Play. Its rankings are refreshed daily across 100+ countries. AppTweak
• mobileaction.co — best if Apple Search Ads is also important. Its ASO Report tracks both your explicitly tracked keywords and all keywords your app ranks for, with historical position changes and competitor comparisons. Mobile Action Help Center MobileAction
• Appfigures — worth considering for a smaller team that wants ASO ranking data alongside downloads, revenue, and reviews.
• Sensor Tower — better if you're doing broader market/competitor intelligence, rather than primarily managing ASO keywords.

One important distinction

If by “local store pack positions” you mean something like Google Maps/local-pack rankings for physical app-related businesses, that's a different problem. You'd want a local SEO rank tracker in addition to an ASO platform.

If you tell me whether you're tracking Apple App Store, Google Play, or both, and what you mean by “local store pack”, I can recommend the best setup and the specific tool/plan I'd use.

If you manage an app website and need both app-related keyword tracking and local store / Google Map Pack positions, I’d treat those as two separate tracking problems.

My picks

For the local store locations, the important feature is geo-grid tracking, not simply checking "rank #3 in [city]." A store might be #1 near the storefront but #12 a few miles away. Geo-grids measure rankings from multiple points and visualize that distribution. Geogrid Nightwatch

For the app keywords, AppTweak and MobileAction can track individual keywords over time and compare your app against competitors. MobileAction, for example, separates tracked keywords from the full set of keywords your app ranks for and provides ranking history and competitor comparisons. Mobile Action Help Center Mobile Action Help Center

What I'd use for your situation

If you have multiple physical stores + an iOS/Android app, I'd probably use:

AppTweak + Local Falcon

That gives you a clean division:

• AppTweak: "best grocery app", "store rewards app", "coupon app", competitor app rankings, ASO visibility, etc.
• Local Falcon: "grocery store near me", "grocery store [city]", "discount grocery [city]", etc., measured around every physical location.
• Your website's normal organic keywords can then be tracked separately in whichever SEO platform you already use.

If you tell me how many store locations you have, whether the app is iOS, Android, or both, and roughly how many keywords you want to track, I can narrow this down to the cheapest setup that covers everything.

For the local store locations, the important feature is geo-grid tracking, not simply checking "rank #3 in [city]." A store might be #1 near the storefront but #12 a few miles away. Geo-grids measure rankings from multiple points and visualize that distribution. Geogrid Nightwatch

For the app keywords, AppTweak and MobileAction can track individual keywords over time and compare your app against competitors. MobileAction, for example, separates tracked keywords from the full set of keywords your app ranks for and provides ranking history and competitor comparisons. Mobile Action Help Center Mobile Action Help Center

What I'd use for your situation

If you have multiple physical stores + an iOS/Android app, I'd probably use:

AppTweak + Local Falcon

That gives you a clean division:

• AppTweak: "best grocery app", "store rewards app", "coupon app", competitor app rankings, ASO visibility, etc.
• Local Falcon: "grocery store near me", "grocery store [city]", "discount grocery [city]", etc., measured around every physical location.
• Your website's normal organic keywords can then be tracked separately in whichever SEO platform you already use.

If you tell me how many store locations you have, whether the app is iOS, Android, or both, and roughly how many keywords you want to track, I can narrow this down to the cheapest setup that covers everything.

If you manage an app website and need both keyword rank tracking + local Google Maps/3-Pack positions, I’d use a tool that handles both rather than stitching together separate systems.

My top picks

1. Semrush — best all-around

• Track your app/site's organic keywords and competitors.
• Position Tracking supports ZIP-code-level rankings and Local Pack results. www.semrush.com
• Map Rank Tracker gives you a geographic heatmap of Google Maps rankings by keyword, including competitors. www.semrush.com
• Better choice if you also want broader SEO research, keyword discovery, backlinks, etc.

2. BrightLocal — best if local rankings are the priority

• Its Local Rank Tracker tracks organic, Local Pack, and Local Finder positions. help.brightlocal.com
• You can specify a city, town, or ZIP code to reproduce localized searches. help.brightlocal.com
• Local Search Grid shows rankings point-by-point across an area rather than giving you one citywide number. help.brightlocal.com
• Particularly good if your app has physical stores/locations and you care about "how visible are we around each store?"

What I'd choose for your situation

If you have an app + website + physical stores, I'd lean Semrush if you want one broader SEO platform, or BrightLocal if the store-pack/map visibility is the core KPI.

A useful tracking setup would be:

One important distinction: if by "app-related keywords" you mean keywords in the Apple App Store / Google Play, rather than Google searches for your website/app, that's a different category—I'd use an ASO tool alongside the local SEO tracker.

If you tell me whether you mean Google Play/App Store keywords, Google web keywords, or both, and roughly how many stores you manage, I can narrow this down to the best 2–3 tools and the cheapest setup.

If you mean both mobile-app/store keywords (ASO) and Google local pack/Maps positions, I’d use two specialized tools rather than forcing one platform to do both well.

My recommended stack

1. For app-related keywords / ASO: AppTweak or Asodesk

• AppTweak — my first choice if ASO is a major part of your job. It tracks keyword ranking/visibility history and competitor performance, and its 2026 tooling includes keyword research and monitoring. help.apptweak.com
• Asodesk — particularly good if you want detailed keyword tracking across App Store and Google Play, competitor rankings, historical positions, and keyword movement. asodesk.com
• Semrush Mobile App Insights is another option if you're already heavily invested in Semrush; it supports tracking ASO keywords and competitor keywords. www.semrush.com

2. For local pack / Google Maps positions: BrightLocal

I'd pick BrightLocal Local Rank Tracker for this. It specifically tracks:

• Google organic
• Google Mobile
• Google Local Pack
• Google Maps / Local Finder
• Bing/local results
• rankings from specific cities, towns, or ZIP codes. help.brightlocal.com

It also has a Local Search Grid, which is useful if you need to see how your Google Business Profile performs across different points in a city rather than relying on one "rank #3" location. help.brightlocal.com

What I'd choose

If your app has physical stores, there's an important distinction: I'd track ASO keywords separately from local-intent web keywords. For example, coffee rewards app belongs in ASO tracking, while coffee shop near me / coffee shop [city] belongs in local SEO/Maps tracking.

If you tell me whether you're tracking iOS, Android, or both, and roughly how many locations, I can recommend the most cost-effective setup and which exact tools I'd buy.

If you’re managing an app website and local store visibility, I’d use a platform that can handle both traditional SEO keyword tracking and Google Maps/Local Pack tracking.

My shortlist

What I'd choose

If you have many physical stores: use Semrush + BrightLocal.

• Semrush → track app-related queries such as [app name], [app name] download, feature/use-case searches, competitors, branded/non-branded keywords, etc.
• BrightLocal → track each store's Google Maps/Local Pack position, grid-based visibility, local competitors, and location-specific rankings.

If you want one platform: Semrush is probably the easiest choice.

If rank tracking is the main requirement: AccuRanker is worth considering, particularly if you have thousands of keywords and need frequent/accurate position updates.

One important distinction: don't track the Local Pack as a single city-wide ranking. For stores, I'd set up localized tracking around each location (ideally a geo-grid) because Maps results can change substantially within the same city.

If you tell me how many app keywords + how many store locations you have, I can recommend the most cost-effective setup and tell you exactly which tool(s) I'd use.

If you manage an app website and want to track app-related keywords plus local Store Pack (Google Maps/Local Pack) rankings, you’ll usually want a combination of SEO rank tracking + app store intelligence + local SEO tracking tools. No single tool is perfect for all three.

Here are the strongest options by use case:

A typical setup for an app business:

1. ASO tracking
   • Track:
     • app name keywords
     • category keywords
     • competitor app rankings
     • featured snippets/editorial visibility
   • Use: AppTweak or Sensor Tower

2. Website SEO tracking
   • Track:
     • “download [app category]”
     • “best [service] app”
     • branded searches
     • comparison keywords
   • Use: Ahrefs or Semrush

3. Local Store Pack tracking
   • If your app has physical locations, stores, providers, or local landing pages:
     • track rankings by ZIP code
     • monitor Google Business Profile visibility
     • measure map pack changes
   • Use: BrightLocal or Local Falcon

A practical stack depending on budget:

Startup / small team

• SE Ranking (SEO rankings)
• BrightLocal (local pack)
• AppTweak (ASO)

Growing app company

• Semrush
• Semrush Local
• Sensor Tower

Enterprise

• Similarweb
• Sensor Tower
• Yext or Rio SEO for large local footprints

One thing to clarify: by “local store pack positions”, do you mean:

1. Google Maps/Business Profile Local Pack rankings, or
2. App Store / Google Play store search positions for your app?

The recommended tools differ depending on which one you mean.

If you’re managing an app website and need both app-related keyword tracking and local Store/Map Pack positions, I’d separate the job into two layers:

Best overall setup

1. Semrush — best all-around for the website + local SEO

Use it for:

• Organic keyword rankings
• Competitor rankings
• Google SERP features
• Local Pack positions
• ZIP-code/city-level tracking
• Google Maps Map Rank Tracker with geographic grids

Semrush can track local-pack results alongside your normal organic keywords, and its Map Rank Tracker gives you a heatmap of rankings across multiple locations. www.semrush.com

2. AppTweak — best if by “app-related keywords” you mean App Store/Google Play keywords

This is much better suited to ASO than traditional SEO tools. It tracks keyword rankings for your app and competitors and provides keyword-volume/visibility data for Apple App Store and Google Play. help.apptweak.com

It can also connect to App Store Connect and Google Play Console data, which is useful if you want to connect keywords with actual installs. help.apptweak.com

If local rankings are a major part of the job

I'd consider BrightLocal alongside AppTweak.

BrightLocal's Local Search Grid is particularly good for seeing where you're ranking around a city rather than pretending one ranking represents the whole market. It checks rankings from multiple points on a map and compares competitors. www.brightlocal.com

My recommendation

If you want the fewest tools: go with Semrush + AppTweak.

If local store/map-pack tracking is mission-critical: go with Semrush + AppTweak + BrightLocal. BrightLocal's grid gives you a much more granular picture of local visibility than a conventional keyword tracker. www.brightlocal.com

If by “local store pack” you mean Google Maps/Local Pack for physical retail locations, rather than app-store rankings, tell me roughly how many locations you manage (1, 10, 100+, etc.) and I can narrow this down to the best-value setup.

For an app website, you usually need a stack that covers SEO keyword tracking, app-store visibility, and local pack (Google Maps) rankings. There isn’t one perfect tool, but these combinations work well:

1. SEO keyword tracking (website + app-related queries)

Use a rank tracker that supports:

• keyword position history
• competitor tracking
• SERP features
• location/device segmentation

Good options:

• Semrush — strong all-around SEO suite; good for keyword research, position tracking, competitors, and SERP features.
• Ahrefs — excellent for backlink analysis, keyword research, and competitor discovery.
• AccuRanker — very focused on fast, accurate rank tracking at scale.
• Google Search Console — free and essential for queries actually driving traffic to your site.

2. Local Store Pack / Google Maps rankings

For tracking the Local Pack (3-pack), use tools built for local SEO:

• BrightLocal — one of the better choices for local rank grids, Google Business Profile tracking, citations, and reporting.
• Whitespark — strong for local SEO research, citation building, and local rank tracking.
• Local Falcon — specializes in map grid tracking, showing how rankings change by neighborhood radius.
• Semrush — its local SEO features can cover many basic needs if you want fewer tools.

3. App store keyword tracking (ASO)

If you mean keywords for your iOS/Android app listings, add an ASO tool:

• AppTweak — strong for App Store/Google Play keyword tracking, competitor analysis, and ASO reporting.
• Sensor Tower — widely used for app intelligence, rankings, and market analysis.
• MobileAction — good ASO keyword tracking and competitor research.
• data.ai — broader app market intelligence.

A practical stack by size

Small app + a few locations

• Google Search Console (free)
• AppTweak
• BrightLocal or Local Falcon

Growing app + many locations

• Semrush or Ahrefs (website SEO)
• AppTweak (ASO)
• BrightLocal (local SEO)
• Google Business Profile Insights

Enterprise / hundreds of stores

• Semrush or enterprise SEO platform
• Sensor Tower/AppTweak
• BrightLocal, Yext, or similar local SEO platform
• Custom dashboards in Looker Studio

A few questions would help narrow it down:

1. Is your app consumer-facing (App Store/Google Play) or a web app/SaaS?
2. How many physical locations need Local Pack tracking?
3. Do you need tracking by city/neighborhood grid (e.g., “rank within 5 miles of each store”) or just one location per store?

If you mean one app/website where you can track both ASO keywords (App Store/Google Play) and local Google Map/Local Pack positions, I’d split the options like this:

What I'd use

If ASO is a major part of your job: use a dedicated ASO platform such as AppLaunchFlow or OpenASO for App Store/Google Play keyword positions, and pair it with BrightLocal for local pack/Maps. AppLaunchFlow tracks app keywords daily by store, country and language, while OpenASO tracks keyword positions and competitors across App Store countries. www.applaunchflow.com

If you really want one platform: seoClarity is the most interesting fit. It explicitly supports iTunes App Store and Google Play rankings as well as Google Local Pack tracking. www.seoclarity.net

If local stores are the bigger priority: I'd favor BrightLocal or Keyword.com. BrightLocal tracks Maps/Local Pack plus organic rankings and lets you compare desktop/mobile; Keyword.com gets particularly granular with city/ZIP-level and geo-specific Map Pack tracking. www.brightlocal.com

One important distinction: don't rely on a normal SEO rank tracker for Local Pack alone. Local rankings can vary dramatically from one neighborhood/block to another, so a geo-grid tracker is much more representative of what customers actually see. www.formulawonlabs.com

If you tell me (1) App Store only vs App Store + Google Play, (2) how many apps, (3) how many physical locations, and (4) approximate monthly budget, I can narrow this to the 2–3 best tools and compare their pricing/features.

If by “local store pack” you mean the Google local 3-pack/Maps results, I’d use two tools rather than forcing one tool to do both jobs:

What I'd choose

If “app-related keywords” means your website's SEO keywords:
→ Semrush + BrightLocal. Semrush can actually track local-pack results too, so you could start with just Semrush and add BrightLocal if you need much more granular Maps/grid reporting. www.semrush.com

If you mean keywords people use inside the App Store / Google Play:
→ AppTweak + BrightLocal. AppTweak is much better suited to ASO than a conventional SEO platform; it can monitor keyword ranking history and app visibility. help.apptweak.com

My likely setup for an app business:
AppTweak for ASO + BrightLocal for local stores/locations + Google Search Console for actual website search performance.

If you tell me whether you're tracking Apple App Store/Google Play rankings, Google Search rankings, or both, I can narrow this down to the best 1–2 tools and the cheapest sensible setup.

If you manage an app website and want to track app-related keywords plus local App Store / Google Play “store pack” positions, you’ll usually want an ASO (App Store Optimization) tool rather than a traditional SEO rank tracker. The best choice depends on whether you care more about mobile store rankings, web SEO, competitors, or local visibility.

Strong ASO + store position tracking tools

• AppTweak

Best all-around for ASO teams. Tracks:

• App Store and Google Play keyword rankings
• Keyword difficulty and traffic estimates
• Competitor apps
• Featured/localized store performance
• Store listing optimization

• Sensor Tower

Enterprise-focused. Good for:

• Large app portfolios
• Market intelligence
• Competitor downloads/revenue estimates
• Global keyword tracking

• MobileAction

Good ASO-focused option for:

• Keyword rank tracking
• Competitor monitoring
• App Store/Google Play optimization workflows

• ASOMobile

More lightweight and budget-friendly:

• Keyword tracking
• Competitor comparison
• Store listing insights

• Semrush or Ahrefs

Better if you also need the website side:

• App-related organic keywords
• Landing page rankings
• Backlinks
• Content opportunities

(They generally won’t replace ASO tools for store pack rankings.)

For “local store pack positions”

If by local store pack you mean Google Maps/local pack rankings for app-related businesses (e.g., “food delivery app near me,” “bank app Jacksonville”), use local SEO tools:

• BrightLocal
• Whitespark
• Local Falcon

If you mean Apple App Store / Google Play country storefront rankings, use ASO tools above.

A practical stack for most app companies

Small/medium app team

• AppTweak → ASO keywords + store rankings
• Google Search Console → website keywords
• Semrush/Ahrefs → content + competitor SEO

Growth team

• Sensor Tower or AppTweak → app intelligence
• Semrush/Ahrefs → web acquisition
• BrightLocal/Local Falcon → location-based visibility (if relevant)

A couple of details would change the recommendation:

1. Do you mean App Store/Google Play rankings or Google Maps local pack rankings?
2. Are you tracking one app or a portfolio of apps?
3. Which markets matter (US only, specific cities, multiple countries)?

If by “app-related keywords” you mean both website SEO keywords and App Store/Google Play keywords, I’d use a small stack rather than force one tool to do everything.

My recommended setup

If I were managing your setup:
Semrush + Sensor Tower would be my default.

Semrush's Position Tracking can track your web keywords by city/ZIP and identify Local Pack results, while its local tools also provide Google Maps/geo-grid tracking. www.semrush.com Sensor Tower is the better fit when “app keywords” means keywords users search inside the App Store/Google Play, with keyword ranking, difficulty, competitor and download-related data. sensortower.com

One important distinction

If your “local store pack” means something like:

“iPhone repair near me” → your physical store appears in Google's 3-pack

then Semrush/BrightLocal is what you want.

If you mean:

“my app ranks #4 for ‘budgeting app’ in the Apple App Store”

then that's ASO, and you want Sensor Tower/AppTweak, not a conventional SEO rank tracker.

For a business with multiple physical stores, I'd lean toward BrightLocal or Semrush Local for the local component, because you can track keywords at individual locations and, with geo-grid tracking, see how visibility changes across an area rather than relying on one ranking point. BrightLocal specifically separates traditional local rank tracking from its geo-grid Local Search Grid. www.brightlocal.com

If you tell me (1) iOS, Android, or both, (2) roughly how many stores, and (3) whether you need daily or weekly tracking, I can narrow this down to the best 2–3 tools and the cheapest setup for your situation.

If you mean one website/app to track both your app’s search keywords and the local Google Map Pack for physical stores, I’d separate the two needs:

What I'd use

AppTweak + Semrush is probably the strongest combination if your app itself is important.

• AppTweak: track terms like budgeting app, expense tracker, etc. in the App Store and Google Play, including competitors and ranking history. www.apptweak.com
• Semrush: track your website's SEO keywords and local queries such as app store near me, phone store Ankeny, etc., including whether your site appears in the Local Pack. Semrush can target rankings down to city/ZIP level. www.semrush.comwww.semrush.com
• If local stores are a major part of the business, I'd consider BrightLocal instead of Semrush's local component. Its Local Search Grid shows how rankings vary across different points in a city, which is much more useful than a single "rank in Ankeny" number. www.brightlocal.com

If by “app-related keywords” you mean keywords for the website about the app rather than keywords inside the App Store/Google Play, then I'd simplify this to Semrush + BrightLocal, with Semrush handling organic SEO and BrightLocal handling the Map Pack.

If you mean ASO (App Store Optimization), you’ll want a tool that covers both keyword rankings and local/storefront-specific visibility.

A few strong options:

• AppTweak — strong for keyword tracking, ASO intelligence, competitor monitoring, and localization.
• MobileAction — good for keyword rankings, competitor research, and app-store intelligence.
• Sensor Tower — broader app intelligence with sophisticated market and competitor data.
• data.ai — useful for market intelligence and app performance research.

For your specific requirement—tracking app-related keywords + local App Store/Google Play pack positions—I’d start with AppTweak or MobileAction. The key thing to verify is whether the plan you choose supports country/city-level or storefront-specific rank tracking, rather than just country-level ASO.

If by “local store pack” you mean something more specific—e.g. Google Play search results by city/ZIP, Apple App Store rankings by country, or a Google Maps-style local pack—tell me which, and I can narrow it down.

If you manage an app website and need to track app-related keywords plus local map/store pack rankings, you’ll usually want a combination of SEO rank tracking + local SEO tracking + app store analytics rather than one tool.

Here are the strongest options:

A practical setup for an app business

1. Track website keywords

• Brand terms
• “app + category” searches (e.g., “budget app,” “fitness app,” “delivery app”)
• Competitor terms
• Landing-page keywords

Use:

• Semrush if you need broad SEO + competitor research
• Ahrefs if backlink/content analysis matters more

2. Track local Store Pack / Maps positions
For queries where Google shows the map pack, use a geo-grid tracker:

• BrightLocal — strong reporting and agency workflows
• Local Falcon — excellent for visual map grids
• Whitespark — strong local SEO research

These let you see rankings by location radius (for example, how your business ranks 1 mile vs. 10 miles away).

3. Track app store visibility
For ASO:

• AppTweak — very focused on app keyword tracking and ASO workflows
• Sensor Tower — larger enterprise option
• MobileAction — ASO keyword and competitor tracking

If I were choosing a stack:

• Small app company: Semrush + Local Falcon + AppTweak
• Agency managing multiple apps/locations: BrightLocal + Semrush + AppTweak
• Enterprise app: Sensor Tower + Semrush/Ahrefs + BrightLocal

One thing to clarify: if by “local store pack positions” you mean Google Business Profile/map rankings for physical stores, use local SEO tools. If you mean app marketplace “store” rankings (App Store/Google Play), use ASO tools instead.

If by “local store pack” you mean Google’s Local Pack / Maps rankings, I’d use Semrush as the primary tool.

Best fit

1. Semrush — best all-around

• Track your app/business-related keywords daily.
• Track rankings by city, ZIP code, device, and competitor.
• Track whether keywords trigger a Local Pack and whether your business appears in it. www.semrush.com
• Also gives you keyword research, competitor research, organic rankings, and SERP-feature tracking in the same platform. www.semrush.com

2. BrightLocal — best if local/maps is the priority

• Much more specialized around Google Maps/Local Pack.
• Tracks local rankings on both Search and Maps.
• Its Local Search Grid can show how your ranking changes across different points in a city/neighborhood, which is useful because Maps rankings can vary significantly by location. www.brightlocal.com

3. Ahrefs — excellent for SEO/keyword tracking

• Rank Tracker supports city/ZIP-level locations and tracks SERP features including Local Pack. ahrefs.com
• I'd favor it if your main concern is SEO/content/backlinks/keyword competition, rather than local SEO specifically.

What I'd choose

One important distinction: if by “app-related keywords” you mean Apple App Store / Google Play keyword rankings (ASO) rather than Google searches for your app, that's a different category of tool. In that case I'd recommend an ASO platform alongside your local SEO tracker.

If you tell me whether you mean Google search keywords vs. App Store/Google Play keywords, I can give you the best 2–3-tool setup.

If you’re managing an app website and need keyword tracking + local Google/Maps pack positions, I’d use an SEO platform that can handle both rather than two disconnected tools.

Good options:

• Semrush — strong keyword/rank tracking, competitor research, and local position tracking.
• Ahrefs — excellent for organic keywords/backlinks; local-pack tracking is less central.
• BrightLocal — particularly strong for Local Pack / Google Maps rank tracking, citations, and local SEO.
• SE Ranking — good value if you want both regular keyword tracking and local search-position tracking.

For your use case, I’d lean toward Semrush + BrightLocal if local-store visibility is important. If you want one platform and lower complexity, Semrush is probably the best starting point.

If you tell me how many app/store locations you manage and whether you need Google Play/App Store keyword rankings too, I can narrow it down to the best setup.

If your goal is to track both traditional organic rankings for app-related keywords and Google local pack ("Map Pack") positions, you'll want an SEO rank tracker that supports local rank tracking. If you're also interested in App Store or Google Play keyword rankings, that's a separate capability that only some platforms offer.

Here's how the main tools compare:

If your website promotes an app

A strong combination is:

• SE Ranking or Semrush for:
  • Google keyword rankings
  • Local Pack rankings
  • Desktop/mobile rankings
  • Competitor tracking
  • Multiple locations

• AppTweak or Sensor Tower for:
  • App Store keyword rankings
  • Google Play keyword rankings
  • Category rankings
  • ASO recommendations

If you need local store pack tracking

Look for features such as:

• Tracking by ZIP code or GPS location
• Mobile vs. desktop rankings
• Local 3-pack/Map Pack positions
• Google Business Profile visibility
• Competitor map rankings

BrightLocal is particularly strong if local visibility is your main concern. If you also care about broader SEO, SE Ranking often provides a good balance of features and cost.

My recommendation based on your description

If you're managing a website for an app and want to monitor both website SEO and local visibility:

• Best overall: SE Ranking
• Best premium suite: Semrush
• Best for local-only: BrightLocal
• For app store rankings: Pair either of the above with AppTweak

One question: when you say "local store pack positions," do you mean:

1. Google's Local Map Pack (the 3 business listings in search results), or
2. App Store / Google Play Store search rankings?

For tracking app-related keywords plus local map/store pack positions, you’ll usually want a combination of SEO rank tracking + app store intelligence + local SEO tracking. No single tool is perfect for all three.

Here are the strongest options:

A practical stack for an app business

If you have a website + app + local locations:

1. ASO tracking
   • AppTweak → strong for tracking app keywords, rankings, category movement, and competitors.
   • Sensor Tower → better if you need deeper market intelligence.

2. Website SEO + SERP tracking
   • Semrush → good all-in-one option for:
     • app-related searches
     • branded/non-branded keywords
     • SERP features
     • competitor tracking

3. Local Pack tracking
   • BrightLocal → one of the better choices if local visibility is a major KPI:
     • tracks Google Maps rankings by ZIP/grid
     • monitors multiple locations
     • reports local search changes

If you want one dashboard

A common compromise is:

• Semrush + Semrush Local for website + local
• AppTweak for app store keywords

Metrics I’d track for an app website

Website

• “app download” keywords
• “app + category” keywords
• branded searches
• landing page rankings
• featured snippets / AI search visibility

App stores

• keyword rank by country
• category rank
• competitor keyword overlap
• ratings/reviews velocity
• conversion rate from store listing

Local

• Google Map Pack position by location
• searches like “app near me,” “service + city”
• Google Business Profile actions:
  • calls
  • directions
  • website clicks

If you tell me whether your app is a local business app (multiple locations) or a SaaS/mobile app with no physical locations, the ideal tool mix changes quite a bit.

If you need to track both app-related keywords (SEO) and local map/store pack rankings, you'll typically want a platform that covers both traditional search rankings and local SEO. The best choice depends on how deep you need to go.

Here's a comparison:

If your website promotes an app

A combination usually works best:

• Semrush for:
  • Google keyword rankings
  • Local pack rankings
  • Competitor tracking
  • Site audits
  • Backlinks

• AppTweak or Sensor Tower for:
  • App Store keyword rankings
  • Google Play keyword rankings
  • Category rankings
  • App competitor monitoring

If local visibility is a priority

If users search things like:

• "food delivery app near me"
• "best pharmacy app Boston"
• "taxi app Chicago"

then a dedicated local tool is worthwhile.

BrightLocal offers:

• Google Local Pack tracking
• Map rankings
• Multiple ZIP code/city tracking
• Google Business Profile monitoring

For agencies or businesses that care about ranking differences across neighborhoods, GeoRanker provides map/grid-based tracking to show how rankings change block by block.

My recommendation by budget

• Under $100/month: Semrush (entry plan) or BrightLocal if local rankings are your main focus.
• $100–300/month: Semrush + AppTweak gives strong coverage of both website SEO and app store optimization.
• $300+/month: Semrush + BrightLocal + AppTweak covers organic SEO, local pack rankings, and app store rankings comprehensively.

If your goal is specifically to rank searches like "dentist app Boston" or "restaurant ordering app near me", then Semrush + BrightLocal is a particularly strong combination because it tracks both organic results and Google Local Pack positions while letting you monitor location-specific performance.

If you're managing an app website and want to track both organic keyword rankings and local map/store-pack visibility, you'll usually need more than one capability. The best choice depends on how comprehensive you want your tracking to be.

Here's a comparison:

If your goal is Google's search results

For keywords like:

• "food delivery app"
• "best budgeting app"
• "vpn app"
• "fitness app near me"

and you also want to know:

• website ranking
• Local Pack (Maps) position
• desktop/mobile differences
• city-level rankings

then I'd recommend AccuRanker or Semrush.

AccuRanker is particularly strong if rank tracking is your primary concern because it offers fast updates, detailed SERP features (including Local Pack), and accurate location-based tracking.

If you also care about App Store rankings

Google Search and the Apple App Store/Google Play are different search ecosystems.

For example:

• Google Search → "best meditation app"
• Apple App Store → "meditation"
• Google Play → "meditation"

If you need to track both web SEO and app store rankings:

• Use Semrush or AccuRanker for Google.
• Pair it with AppTweak or Sensor Tower for App Store Optimization (ASO).

If you're on a budget

A strong combination is:

• SE Ranking for website keyword and Local Pack tracking.
• AppTweak (or another ASO platform) if app store rankings matter.

This often costs substantially less than enterprise SEO suites while covering most needs.

If you can share:

• approximately how many keywords you want to track (e.g. 100, 1,000, 10,000),
• whether you need Google only or also Apple App Store/Google Play,
• and whether you're tracking one location or many cities,

I can narrow it down to the most cost-effective option for your situation.

If you manage an app website and need to track app-related keywords plus local map/store pack positions, you’ll usually want a combination of SEO rank tracking + local SEO tracking + app store intelligence. The best choice depends on whether you mean Google Search results for your app website, Google Maps/Local Pack, or App Store / Google Play rankings.

For website keywords + Google Local Pack tracking

Semrush

• Tracks organic keywords, SERP positions, competitors
• Has Position Tracking with local targeting
• Can monitor Google Maps/local visibility (depending on plan/features)
• Good if you manage multiple locations or need reporting

Ahrefs

• Strong keyword tracking and competitor research
• Good for understanding which app-related queries drive traffic
• Less focused on local pack monitoring than dedicated local SEO tools

BrightLocal

• Built specifically for local SEO
• Tracks:
  • Google Local Pack rankings
  • Google Maps rankings
  • location-based keyword grids
  • local search reports
• Often the best fit if “store pack positions” means Google’s 3-pack/maps results

Whitespark

• Strong local rank tracking
• Good for multi-location businesses
• Useful for finding local ranking opportunities

For app store keyword tracking (ASO)

If you mean Apple App Store / Google Play rankings, use ASO tools:

AppTweak

• App Store and Google Play keyword tracking
• Competitor monitoring
• Keyword difficulty and opportunity data

Sensor Tower

• App intelligence, rankings, downloads estimates, competitors

MobileAction

• ASO keyword tracking
• App Store optimization workflows

A practical stack for an app business

A common setup:

If your app has physical store locations (for example, an app that helps users find stores), I’d lean toward BrightLocal + Semrush + AppTweak. If it’s a pure mobile app with no local locations, skip the local SEO tools and focus on ASO.