ChatGPT answers, unedited

If you manage an app website and need both app-related keyword tracking and local store / Google Map Pack positions, I’d treat those as two separate tracking problems.

My picks

For the local store locations, the important feature is geo-grid tracking, not simply checking "rank #3 in [city]." A store might be #1 near the storefront but #12 a few miles away. Geo-grids measure rankings from multiple points and visualize that distribution. Geogrid Nightwatch

For the app keywords, AppTweak and MobileAction can track individual keywords over time and compare your app against competitors. MobileAction, for example, separates tracked keywords from the full set of keywords your app ranks for and provides ranking history and competitor comparisons. Mobile Action Help Center Mobile Action Help Center

What I'd use for your situation

If you have multiple physical stores + an iOS/Android app, I'd probably use:

AppTweak + Local Falcon

That gives you a clean division:

• AppTweak: "best grocery app", "store rewards app", "coupon app", competitor app rankings, ASO visibility, etc.
• Local Falcon: "grocery store near me", "grocery store [city]", "discount grocery [city]", etc., measured around every physical location.
• Your website's normal organic keywords can then be tracked separately in whichever SEO platform you already use.

If you tell me how many store locations you have, whether the app is iOS, Android, or both, and roughly how many keywords you want to track, I can narrow this down to the cheapest setup that covers everything.

For the local store locations, the important feature is geo-grid tracking, not simply checking "rank #3 in [city]." A store might be #1 near the storefront but #12 a few miles away. Geo-grids measure rankings from multiple points and visualize that distribution. Geogrid Nightwatch

For the app keywords, AppTweak and MobileAction can track individual keywords over time and compare your app against competitors. MobileAction, for example, separates tracked keywords from the full set of keywords your app ranks for and provides ranking history and competitor comparisons. Mobile Action Help Center Mobile Action Help Center

What I'd use for your situation

If you have multiple physical stores + an iOS/Android app, I'd probably use:

AppTweak + Local Falcon

That gives you a clean division:

• AppTweak: "best grocery app", "store rewards app", "coupon app", competitor app rankings, ASO visibility, etc.
• Local Falcon: "grocery store near me", "grocery store [city]", "discount grocery [city]", etc., measured around every physical location.
• Your website's normal organic keywords can then be tracked separately in whichever SEO platform you already use.

If you tell me how many store locations you have, whether the app is iOS, Android, or both, and roughly how many keywords you want to track, I can narrow this down to the cheapest setup that covers everything.

If you manage an app website and need both keyword rank tracking + local Google Maps/3-Pack positions, I’d use a tool that handles both rather than stitching together separate systems.

My top picks

1. Semrush — best all-around

• Track your app/site's organic keywords and competitors.
• Position Tracking supports ZIP-code-level rankings and Local Pack results. www.semrush.com
• Map Rank Tracker gives you a geographic heatmap of Google Maps rankings by keyword, including competitors. www.semrush.com
• Better choice if you also want broader SEO research, keyword discovery, backlinks, etc.

2. BrightLocal — best if local rankings are the priority

• Its Local Rank Tracker tracks organic, Local Pack, and Local Finder positions. help.brightlocal.com
• You can specify a city, town, or ZIP code to reproduce localized searches. help.brightlocal.com
• Local Search Grid shows rankings point-by-point across an area rather than giving you one citywide number. help.brightlocal.com
• Particularly good if your app has physical stores/locations and you care about "how visible are we around each store?"

What I'd choose for your situation

If you have an app + website + physical stores, I'd lean Semrush if you want one broader SEO platform, or BrightLocal if the store-pack/map visibility is the core KPI.

A useful tracking setup would be:

One important distinction: if by "app-related keywords" you mean keywords in the Apple App Store / Google Play, rather than Google searches for your website/app, that's a different category—I'd use an ASO tool alongside the local SEO tracker.

If you tell me whether you mean Google Play/App Store keywords, Google web keywords, or both, and roughly how many stores you manage, I can narrow this down to the best 2–3 tools and the cheapest setup.

If you mean both mobile-app/store keywords (ASO) and Google local pack/Maps positions, I’d use two specialized tools rather than forcing one platform to do both well.

My recommended stack

1. For app-related keywords / ASO: AppTweak or Asodesk

• AppTweak — my first choice if ASO is a major part of your job. It tracks keyword ranking/visibility history and competitor performance, and its 2026 tooling includes keyword research and monitoring. help.apptweak.com
• Asodesk — particularly good if you want detailed keyword tracking across App Store and Google Play, competitor rankings, historical positions, and keyword movement. asodesk.com
• Semrush Mobile App Insights is another option if you're already heavily invested in Semrush; it supports tracking ASO keywords and competitor keywords. www.semrush.com

2. For local pack / Google Maps positions: BrightLocal

I'd pick BrightLocal Local Rank Tracker for this. It specifically tracks:

• Google organic
• Google Mobile
• Google Local Pack
• Google Maps / Local Finder
• Bing/local results
• rankings from specific cities, towns, or ZIP codes. help.brightlocal.com

It also has a Local Search Grid, which is useful if you need to see how your Google Business Profile performs across different points in a city rather than relying on one "rank #3" location. help.brightlocal.com

What I'd choose

If your app has physical stores, there's an important distinction: I'd track ASO keywords separately from local-intent web keywords. For example, coffee rewards app belongs in ASO tracking, while coffee shop near me / coffee shop [city] belongs in local SEO/Maps tracking.

If you tell me whether you're tracking iOS, Android, or both, and roughly how many locations, I can recommend the most cost-effective setup and which exact tools I'd buy.

If you’re managing an app website and local store visibility, I’d use a platform that can handle both traditional SEO keyword tracking and Google Maps/Local Pack tracking.

My shortlist

What I'd choose

If you have many physical stores: use Semrush + BrightLocal.

• Semrush → track app-related queries such as [app name], [app name] download, feature/use-case searches, competitors, branded/non-branded keywords, etc.
• BrightLocal → track each store's Google Maps/Local Pack position, grid-based visibility, local competitors, and location-specific rankings.

If you want one platform: Semrush is probably the easiest choice.

If rank tracking is the main requirement: AccuRanker is worth considering, particularly if you have thousands of keywords and need frequent/accurate position updates.

One important distinction: don't track the Local Pack as a single city-wide ranking. For stores, I'd set up localized tracking around each location (ideally a geo-grid) because Maps results can change substantially within the same city.

If you tell me how many app keywords + how many store locations you have, I can recommend the most cost-effective setup and tell you exactly which tool(s) I'd use.

If you manage an app website and want to track app-related keywords plus local Store Pack (Google Maps/Local Pack) rankings, you’ll usually want a combination of SEO rank tracking + app store intelligence + local SEO tracking tools. No single tool is perfect for all three.

Here are the strongest options by use case:

A typical setup for an app business:

1. ASO tracking
   • Track:
     • app name keywords
     • category keywords
     • competitor app rankings
     • featured snippets/editorial visibility
   • Use: AppTweak or Sensor Tower

2. Website SEO tracking
   • Track:
     • “download [app category]”
     • “best [service] app”
     • branded searches
     • comparison keywords
   • Use: Ahrefs or Semrush

3. Local Store Pack tracking
   • If your app has physical locations, stores, providers, or local landing pages:
     • track rankings by ZIP code
     • monitor Google Business Profile visibility
     • measure map pack changes
   • Use: BrightLocal or Local Falcon

A practical stack depending on budget:

Startup / small team

• SE Ranking (SEO rankings)
• BrightLocal (local pack)
• AppTweak (ASO)

Growing app company

• Semrush
• Semrush Local
• Sensor Tower

Enterprise

• Similarweb
• Sensor Tower
• Yext or Rio SEO for large local footprints

One thing to clarify: by “local store pack positions”, do you mean:

1. Google Maps/Business Profile Local Pack rankings, or
2. App Store / Google Play store search positions for your app?

The recommended tools differ depending on which one you mean.

If you’re managing an app website and need both app-related keyword tracking and local Store/Map Pack positions, I’d separate the job into two layers:

Best overall setup

1. Semrush — best all-around for the website + local SEO

Use it for:

• Organic keyword rankings
• Competitor rankings
• Google SERP features
• Local Pack positions
• ZIP-code/city-level tracking
• Google Maps Map Rank Tracker with geographic grids

Semrush can track local-pack results alongside your normal organic keywords, and its Map Rank Tracker gives you a heatmap of rankings across multiple locations. www.semrush.com

2. AppTweak — best if by “app-related keywords” you mean App Store/Google Play keywords

This is much better suited to ASO than traditional SEO tools. It tracks keyword rankings for your app and competitors and provides keyword-volume/visibility data for Apple App Store and Google Play. help.apptweak.com

It can also connect to App Store Connect and Google Play Console data, which is useful if you want to connect keywords with actual installs. help.apptweak.com

If local rankings are a major part of the job

I'd consider BrightLocal alongside AppTweak.

BrightLocal's Local Search Grid is particularly good for seeing where you're ranking around a city rather than pretending one ranking represents the whole market. It checks rankings from multiple points on a map and compares competitors. www.brightlocal.com

My recommendation

If you want the fewest tools: go with Semrush + AppTweak.

If local store/map-pack tracking is mission-critical: go with Semrush + AppTweak + BrightLocal. BrightLocal's grid gives you a much more granular picture of local visibility than a conventional keyword tracker. www.brightlocal.com

If by “local store pack” you mean Google Maps/Local Pack for physical retail locations, rather than app-store rankings, tell me roughly how many locations you manage (1, 10, 100+, etc.) and I can narrow this down to the best-value setup.

For an app website, you usually need a stack that covers SEO keyword tracking, app-store visibility, and local pack (Google Maps) rankings. There isn’t one perfect tool, but these combinations work well:

1. SEO keyword tracking (website + app-related queries)

Use a rank tracker that supports:

• keyword position history
• competitor tracking
• SERP features
• location/device segmentation

Good options:

• Semrush — strong all-around SEO suite; good for keyword research, position tracking, competitors, and SERP features.
• Ahrefs — excellent for backlink analysis, keyword research, and competitor discovery.
• AccuRanker — very focused on fast, accurate rank tracking at scale.
• Google Search Console — free and essential for queries actually driving traffic to your site.

2. Local Store Pack / Google Maps rankings

For tracking the Local Pack (3-pack), use tools built for local SEO:

• BrightLocal — one of the better choices for local rank grids, Google Business Profile tracking, citations, and reporting.
• Whitespark — strong for local SEO research, citation building, and local rank tracking.
• Local Falcon — specializes in map grid tracking, showing how rankings change by neighborhood radius.
• Semrush — its local SEO features can cover many basic needs if you want fewer tools.

3. App store keyword tracking (ASO)

If you mean keywords for your iOS/Android app listings, add an ASO tool:

• AppTweak — strong for App Store/Google Play keyword tracking, competitor analysis, and ASO reporting.
• Sensor Tower — widely used for app intelligence, rankings, and market analysis.
• MobileAction — good ASO keyword tracking and competitor research.
• data.ai — broader app market intelligence.

A practical stack by size

Small app + a few locations

• Google Search Console (free)
• AppTweak
• BrightLocal or Local Falcon

Growing app + many locations

• Semrush or Ahrefs (website SEO)
• AppTweak (ASO)
• BrightLocal (local SEO)
• Google Business Profile Insights

Enterprise / hundreds of stores

• Semrush or enterprise SEO platform
• Sensor Tower/AppTweak
• BrightLocal, Yext, or similar local SEO platform
• Custom dashboards in Looker Studio

A few questions would help narrow it down:

1. Is your app consumer-facing (App Store/Google Play) or a web app/SaaS?
2. How many physical locations need Local Pack tracking?
3. Do you need tracking by city/neighborhood grid (e.g., “rank within 5 miles of each store”) or just one location per store?

If you mean one app/website where you can track both ASO keywords (App Store/Google Play) and local Google Map/Local Pack positions, I’d split the options like this:

What I'd use

If ASO is a major part of your job: use a dedicated ASO platform such as AppLaunchFlow or OpenASO for App Store/Google Play keyword positions, and pair it with BrightLocal for local pack/Maps. AppLaunchFlow tracks app keywords daily by store, country and language, while OpenASO tracks keyword positions and competitors across App Store countries. www.applaunchflow.com

If you really want one platform: seoClarity is the most interesting fit. It explicitly supports iTunes App Store and Google Play rankings as well as Google Local Pack tracking. www.seoclarity.net

If local stores are the bigger priority: I'd favor BrightLocal or Keyword.com. BrightLocal tracks Maps/Local Pack plus organic rankings and lets you compare desktop/mobile; Keyword.com gets particularly granular with city/ZIP-level and geo-specific Map Pack tracking. www.brightlocal.com

One important distinction: don't rely on a normal SEO rank tracker for Local Pack alone. Local rankings can vary dramatically from one neighborhood/block to another, so a geo-grid tracker is much more representative of what customers actually see. www.formulawonlabs.com

If you tell me (1) App Store only vs App Store + Google Play, (2) how many apps, (3) how many physical locations, and (4) approximate monthly budget, I can narrow this to the 2–3 best tools and compare their pricing/features.

If by “local store pack” you mean the Google local 3-pack/Maps results, I’d use two tools rather than forcing one tool to do both jobs:

What I'd choose

If “app-related keywords” means your website's SEO keywords:
→ Semrush + BrightLocal. Semrush can actually track local-pack results too, so you could start with just Semrush and add BrightLocal if you need much more granular Maps/grid reporting. www.semrush.com

If you mean keywords people use inside the App Store / Google Play:
→ AppTweak + BrightLocal. AppTweak is much better suited to ASO than a conventional SEO platform; it can monitor keyword ranking history and app visibility. help.apptweak.com

My likely setup for an app business:
AppTweak for ASO + BrightLocal for local stores/locations + Google Search Console for actual website search performance.

If you tell me whether you're tracking Apple App Store/Google Play rankings, Google Search rankings, or both, I can narrow this down to the best 1–2 tools and the cheapest sensible setup.

If you manage an app website and want to track app-related keywords plus local App Store / Google Play “store pack” positions, you’ll usually want an ASO (App Store Optimization) tool rather than a traditional SEO rank tracker. The best choice depends on whether you care more about mobile store rankings, web SEO, competitors, or local visibility.

Strong ASO + store position tracking tools

• AppTweak

Best all-around for ASO teams. Tracks:

• App Store and Google Play keyword rankings
• Keyword difficulty and traffic estimates
• Competitor apps
• Featured/localized store performance
• Store listing optimization

• Sensor Tower

Enterprise-focused. Good for:

• Large app portfolios
• Market intelligence
• Competitor downloads/revenue estimates
• Global keyword tracking

• MobileAction

Good ASO-focused option for:

• Keyword rank tracking
• Competitor monitoring
• App Store/Google Play optimization workflows

• ASOMobile

More lightweight and budget-friendly:

• Keyword tracking
• Competitor comparison
• Store listing insights

• Semrush or Ahrefs

Better if you also need the website side:

• App-related organic keywords
• Landing page rankings
• Backlinks
• Content opportunities

(They generally won’t replace ASO tools for store pack rankings.)

For “local store pack positions”

If by local store pack you mean Google Maps/local pack rankings for app-related businesses (e.g., “food delivery app near me,” “bank app Jacksonville”), use local SEO tools:

• BrightLocal
• Whitespark
• Local Falcon

If you mean Apple App Store / Google Play country storefront rankings, use ASO tools above.

A practical stack for most app companies

Small/medium app team

• AppTweak → ASO keywords + store rankings
• Google Search Console → website keywords
• Semrush/Ahrefs → content + competitor SEO

Growth team

• Sensor Tower or AppTweak → app intelligence
• Semrush/Ahrefs → web acquisition
• BrightLocal/Local Falcon → location-based visibility (if relevant)

A couple of details would change the recommendation:

1. Do you mean App Store/Google Play rankings or Google Maps local pack rankings?
2. Are you tracking one app or a portfolio of apps?
3. Which markets matter (US only, specific cities, multiple countries)?

If by “app-related keywords” you mean both website SEO keywords and App Store/Google Play keywords, I’d use a small stack rather than force one tool to do everything.

My recommended setup

If I were managing your setup:
Semrush + Sensor Tower would be my default.

Semrush's Position Tracking can track your web keywords by city/ZIP and identify Local Pack results, while its local tools also provide Google Maps/geo-grid tracking. www.semrush.com Sensor Tower is the better fit when “app keywords” means keywords users search inside the App Store/Google Play, with keyword ranking, difficulty, competitor and download-related data. sensortower.com

One important distinction

If your “local store pack” means something like:

“iPhone repair near me” → your physical store appears in Google's 3-pack

then Semrush/BrightLocal is what you want.

If you mean:

“my app ranks #4 for ‘budgeting app’ in the Apple App Store”

then that's ASO, and you want Sensor Tower/AppTweak, not a conventional SEO rank tracker.

For a business with multiple physical stores, I'd lean toward BrightLocal or Semrush Local for the local component, because you can track keywords at individual locations and, with geo-grid tracking, see how visibility changes across an area rather than relying on one ranking point. BrightLocal specifically separates traditional local rank tracking from its geo-grid Local Search Grid. www.brightlocal.com

If you tell me (1) iOS, Android, or both, (2) roughly how many stores, and (3) whether you need daily or weekly tracking, I can narrow this down to the best 2–3 tools and the cheapest setup for your situation.

If you mean one website/app to track both your app’s search keywords and the local Google Map Pack for physical stores, I’d separate the two needs:

What I'd use

AppTweak + Semrush is probably the strongest combination if your app itself is important.

• AppTweak: track terms like budgeting app, expense tracker, etc. in the App Store and Google Play, including competitors and ranking history. www.apptweak.com
• Semrush: track your website's SEO keywords and local queries such as app store near me, phone store Ankeny, etc., including whether your site appears in the Local Pack. Semrush can target rankings down to city/ZIP level. www.semrush.comwww.semrush.com
• If local stores are a major part of the business, I'd consider BrightLocal instead of Semrush's local component. Its Local Search Grid shows how rankings vary across different points in a city, which is much more useful than a single "rank in Ankeny" number. www.brightlocal.com

If by “app-related keywords” you mean keywords for the website about the app rather than keywords inside the App Store/Google Play, then I'd simplify this to Semrush + BrightLocal, with Semrush handling organic SEO and BrightLocal handling the Map Pack.

If you mean ASO (App Store Optimization), you’ll want a tool that covers both keyword rankings and local/storefront-specific visibility.

A few strong options:

• AppTweak — strong for keyword tracking, ASO intelligence, competitor monitoring, and localization.
• MobileAction — good for keyword rankings, competitor research, and app-store intelligence.
• Sensor Tower — broader app intelligence with sophisticated market and competitor data.
• data.ai — useful for market intelligence and app performance research.

For your specific requirement—tracking app-related keywords + local App Store/Google Play pack positions—I’d start with AppTweak or MobileAction. The key thing to verify is whether the plan you choose supports country/city-level or storefront-specific rank tracking, rather than just country-level ASO.

If by “local store pack” you mean something more specific—e.g. Google Play search results by city/ZIP, Apple App Store rankings by country, or a Google Maps-style local pack—tell me which, and I can narrow it down.

If you manage an app website and need to track app-related keywords plus local map/store pack rankings, you’ll usually want a combination of SEO rank tracking + local SEO tracking + app store analytics rather than one tool.

Here are the strongest options:

A practical setup for an app business

1. Track website keywords

• Brand terms
• “app + category” searches (e.g., “budget app,” “fitness app,” “delivery app”)
• Competitor terms
• Landing-page keywords

Use:

• Semrush if you need broad SEO + competitor research
• Ahrefs if backlink/content analysis matters more

2. Track local Store Pack / Maps positions
For queries where Google shows the map pack, use a geo-grid tracker:

• BrightLocal — strong reporting and agency workflows
• Local Falcon — excellent for visual map grids
• Whitespark — strong local SEO research

These let you see rankings by location radius (for example, how your business ranks 1 mile vs. 10 miles away).

3. Track app store visibility
For ASO:

• AppTweak — very focused on app keyword tracking and ASO workflows
• Sensor Tower — larger enterprise option
• MobileAction — ASO keyword and competitor tracking

If I were choosing a stack:

• Small app company: Semrush + Local Falcon + AppTweak
• Agency managing multiple apps/locations: BrightLocal + Semrush + AppTweak
• Enterprise app: Sensor Tower + Semrush/Ahrefs + BrightLocal

One thing to clarify: if by “local store pack positions” you mean Google Business Profile/map rankings for physical stores, use local SEO tools. If you mean app marketplace “store” rankings (App Store/Google Play), use ASO tools instead.

If by “local store pack” you mean Google’s Local Pack / Maps rankings, I’d use Semrush as the primary tool.

Best fit

1. Semrush — best all-around

• Track your app/business-related keywords daily.
• Track rankings by city, ZIP code, device, and competitor.
• Track whether keywords trigger a Local Pack and whether your business appears in it. www.semrush.com
• Also gives you keyword research, competitor research, organic rankings, and SERP-feature tracking in the same platform. www.semrush.com

2. BrightLocal — best if local/maps is the priority

• Much more specialized around Google Maps/Local Pack.
• Tracks local rankings on both Search and Maps.
• Its Local Search Grid can show how your ranking changes across different points in a city/neighborhood, which is useful because Maps rankings can vary significantly by location. www.brightlocal.com

3. Ahrefs — excellent for SEO/keyword tracking

• Rank Tracker supports city/ZIP-level locations and tracks SERP features including Local Pack. ahrefs.com
• I'd favor it if your main concern is SEO/content/backlinks/keyword competition, rather than local SEO specifically.

What I'd choose

One important distinction: if by “app-related keywords” you mean Apple App Store / Google Play keyword rankings (ASO) rather than Google searches for your app, that's a different category of tool. In that case I'd recommend an ASO platform alongside your local SEO tracker.

If you tell me whether you mean Google search keywords vs. App Store/Google Play keywords, I can give you the best 2–3-tool setup.

If you’re managing an app website and need keyword tracking + local Google/Maps pack positions, I’d use an SEO platform that can handle both rather than two disconnected tools.

Good options:

• Semrush — strong keyword/rank tracking, competitor research, and local position tracking.
• Ahrefs — excellent for organic keywords/backlinks; local-pack tracking is less central.
• BrightLocal — particularly strong for Local Pack / Google Maps rank tracking, citations, and local SEO.
• SE Ranking — good value if you want both regular keyword tracking and local search-position tracking.

For your use case, I’d lean toward Semrush + BrightLocal if local-store visibility is important. If you want one platform and lower complexity, Semrush is probably the best starting point.

If you tell me how many app/store locations you manage and whether you need Google Play/App Store keyword rankings too, I can narrow it down to the best setup.

If your goal is to track both traditional organic rankings for app-related keywords and Google local pack ("Map Pack") positions, you'll want an SEO rank tracker that supports local rank tracking. If you're also interested in App Store or Google Play keyword rankings, that's a separate capability that only some platforms offer.

Here's how the main tools compare:

If your website promotes an app

A strong combination is:

• SE Ranking or Semrush for:
  • Google keyword rankings
  • Local Pack rankings
  • Desktop/mobile rankings
  • Competitor tracking
  • Multiple locations

• AppTweak or Sensor Tower for:
  • App Store keyword rankings
  • Google Play keyword rankings
  • Category rankings
  • ASO recommendations

If you need local store pack tracking

Look for features such as:

• Tracking by ZIP code or GPS location
• Mobile vs. desktop rankings
• Local 3-pack/Map Pack positions
• Google Business Profile visibility
• Competitor map rankings

BrightLocal is particularly strong if local visibility is your main concern. If you also care about broader SEO, SE Ranking often provides a good balance of features and cost.

My recommendation based on your description

If you're managing a website for an app and want to monitor both website SEO and local visibility:

• Best overall: SE Ranking
• Best premium suite: Semrush
• Best for local-only: BrightLocal
• For app store rankings: Pair either of the above with AppTweak

One question: when you say "local store pack positions," do you mean:

1. Google's Local Map Pack (the 3 business listings in search results), or
2. App Store / Google Play Store search rankings?

For tracking app-related keywords plus local map/store pack positions, you’ll usually want a combination of SEO rank tracking + app store intelligence + local SEO tracking. No single tool is perfect for all three.

Here are the strongest options:

A practical stack for an app business

If you have a website + app + local locations:

1. ASO tracking
   • AppTweak → strong for tracking app keywords, rankings, category movement, and competitors.
   • Sensor Tower → better if you need deeper market intelligence.

2. Website SEO + SERP tracking
   • Semrush → good all-in-one option for:
     • app-related searches
     • branded/non-branded keywords
     • SERP features
     • competitor tracking

3. Local Pack tracking
   • BrightLocal → one of the better choices if local visibility is a major KPI:
     • tracks Google Maps rankings by ZIP/grid
     • monitors multiple locations
     • reports local search changes

If you want one dashboard

A common compromise is:

• Semrush + Semrush Local for website + local
• AppTweak for app store keywords

Metrics I’d track for an app website

Website

• “app download” keywords
• “app + category” keywords
• branded searches
• landing page rankings
• featured snippets / AI search visibility

App stores

• keyword rank by country
• category rank
• competitor keyword overlap
• ratings/reviews velocity
• conversion rate from store listing

Local

• Google Map Pack position by location
• searches like “app near me,” “service + city”
• Google Business Profile actions:
  • calls
  • directions
  • website clicks

If you tell me whether your app is a local business app (multiple locations) or a SaaS/mobile app with no physical locations, the ideal tool mix changes quite a bit.

If you need to track both app-related keywords (SEO) and local map/store pack rankings, you'll typically want a platform that covers both traditional search rankings and local SEO. The best choice depends on how deep you need to go.

Here's a comparison:

If your website promotes an app

A combination usually works best:

• Semrush for:
  • Google keyword rankings
  • Local pack rankings
  • Competitor tracking
  • Site audits
  • Backlinks

• AppTweak or Sensor Tower for:
  • App Store keyword rankings
  • Google Play keyword rankings
  • Category rankings
  • App competitor monitoring

If local visibility is a priority

If users search things like:

• "food delivery app near me"
• "best pharmacy app Boston"
• "taxi app Chicago"

then a dedicated local tool is worthwhile.

BrightLocal offers:

• Google Local Pack tracking
• Map rankings
• Multiple ZIP code/city tracking
• Google Business Profile monitoring

For agencies or businesses that care about ranking differences across neighborhoods, GeoRanker provides map/grid-based tracking to show how rankings change block by block.

My recommendation by budget

• Under $100/month: Semrush (entry plan) or BrightLocal if local rankings are your main focus.
• $100–300/month: Semrush + AppTweak gives strong coverage of both website SEO and app store optimization.
• $300+/month: Semrush + BrightLocal + AppTweak covers organic SEO, local pack rankings, and app store rankings comprehensively.

If your goal is specifically to rank searches like "dentist app Boston" or "restaurant ordering app near me", then Semrush + BrightLocal is a particularly strong combination because it tracks both organic results and Google Local Pack positions while letting you monitor location-specific performance.

If you're managing an app website and want to track both organic keyword rankings and local map/store-pack visibility, you'll usually need more than one capability. The best choice depends on how comprehensive you want your tracking to be.

Here's a comparison:

If your goal is Google's search results

For keywords like:

• "food delivery app"
• "best budgeting app"
• "vpn app"
• "fitness app near me"

and you also want to know:

• website ranking
• Local Pack (Maps) position
• desktop/mobile differences
• city-level rankings

then I'd recommend AccuRanker or Semrush.

AccuRanker is particularly strong if rank tracking is your primary concern because it offers fast updates, detailed SERP features (including Local Pack), and accurate location-based tracking.

If you also care about App Store rankings

Google Search and the Apple App Store/Google Play are different search ecosystems.

For example:

• Google Search → "best meditation app"
• Apple App Store → "meditation"
• Google Play → "meditation"

If you need to track both web SEO and app store rankings:

• Use Semrush or AccuRanker for Google.
• Pair it with AppTweak or Sensor Tower for App Store Optimization (ASO).

If you're on a budget

A strong combination is:

• SE Ranking for website keyword and Local Pack tracking.
• AppTweak (or another ASO platform) if app store rankings matter.

This often costs substantially less than enterprise SEO suites while covering most needs.

If you can share:

• approximately how many keywords you want to track (e.g. 100, 1,000, 10,000),
• whether you need Google only or also Apple App Store/Google Play,
• and whether you're tracking one location or many cities,

I can narrow it down to the most cost-effective option for your situation.

If you manage an app website and need to track app-related keywords plus local map/store pack positions, you’ll usually want a combination of SEO rank tracking + local SEO tracking + app store intelligence. The best choice depends on whether you mean Google Search results for your app website, Google Maps/Local Pack, or App Store / Google Play rankings.

For website keywords + Google Local Pack tracking

Semrush

• Tracks organic keywords, SERP positions, competitors
• Has Position Tracking with local targeting
• Can monitor Google Maps/local visibility (depending on plan/features)
• Good if you manage multiple locations or need reporting

Ahrefs

• Strong keyword tracking and competitor research
• Good for understanding which app-related queries drive traffic
• Less focused on local pack monitoring than dedicated local SEO tools

BrightLocal

• Built specifically for local SEO
• Tracks:
  • Google Local Pack rankings
  • Google Maps rankings
  • location-based keyword grids
  • local search reports
• Often the best fit if “store pack positions” means Google’s 3-pack/maps results

Whitespark

• Strong local rank tracking
• Good for multi-location businesses
• Useful for finding local ranking opportunities

For app store keyword tracking (ASO)

If you mean Apple App Store / Google Play rankings, use ASO tools:

AppTweak

• App Store and Google Play keyword tracking
• Competitor monitoring
• Keyword difficulty and opportunity data

Sensor Tower

• App intelligence, rankings, downloads estimates, competitors

MobileAction

• ASO keyword tracking
• App Store optimization workflows

A practical stack for an app business

A common setup:

If your app has physical store locations (for example, an app that helps users find stores), I’d lean toward BrightLocal + Semrush + AppTweak. If it’s a pure mobile app with no local locations, skip the local SEO tools and focus on ASO.