ChatGPT answers, unedited

Yes. If by “segment those SERPs” you mean track image-search and video-search visibility separately from standard web rankings, there are a few good options:

• Ahrefs Rank Tracker — tracks SERP features such as Image Pack and Videos, and its API exposes search_type_image and search_type_video separately. Its SERP Overview also classifies individual results as image, image_th, video, and video_th. Ahrefs for Developers Ahrefs for Developers
• Semrush Position Tracking — lets you filter/segment rankings by SERP feature, including Images, Video, and Featured Video. It can show which keywords trigger those features and whether your domain appears in them. Semrush
• Google Search Console — useful if you care about actual Google performance rather than third-party rank estimates. It separates Search type into Web, Image, Video, and News, allowing you to analyze clicks, impressions, CTR, and position independently. Ahrefs

For your use case

I'd structure the tracking dataset roughly as:

Important distinction: “Google Images” and an Image Pack appearing inside normal Google Web SERPs aren't necessarily the same thing. Likewise, a Video Carousel/Featured Video on a web SERP isn't identical to Google's dedicated Video search. Ahrefs explicitly exposes separate search types as well as individual SERP-feature types, which makes it particularly useful if you need that granularity. Ahrefs for Developers Ahrefs for Developers

If you're building an SEO rank-tracking product/API, I can also give you a comparison of Ahrefs vs Semrush vs DataForSEO vs SerpApi vs Google Search Console specifically for separately ingesting image/video SERPs.

Yes. If by “segment those SERPs” you mean track video visibility/rankings separately from image visibility/rankings, the main tools I’d look at are:

• Semrush Position Tracking — probably the cleanest fit for this use case. It separately identifies Video, Featured Video, Images/Image-related features, etc., and lets you filter tracked keywords by SERP feature. Its API also exposes SERP-feature filtering. Semrush Semrush Developer

• Video: can identify when your domain/video appears and record the feature separately.
• Image: can identify image SERPs/carousels, but there is an important limitation: Semrush says it cannot currently associate URLs with image carousels, so it doesn't give you an image-carousel “position” in the same way as video. Semrush
• semrush.com
• Ahrefs — good if you want to segment the keyword universe by Image Pack vs Videos vs other SERP features. Ahrefs explicitly tracks both Image Pack and Videos and lets you filter for SERP features. Ahrefs Help Center Ahrefs

• Better suited to answering “which keywords trigger image/video SERPs?” and “does my site appear in those features?”
• help.ahrefs.com

One important distinction

If you need actual rank positions for individual images/videos, rather than simply detecting that a SERP contains an image/video feature, the tooling gets more limited.

Semrush explicitly distinguishes video carousel, video results, and featured video rather than lumping them together, which is useful if you're building a reporting taxonomy. Semrush Semrush Semrush

If you're building this into an SEO rank-tracking pipeline, I'd model the SERP data as separate dimensions rather than just “SERP feature”:

keyword → device → location → SERP type (web/image/video) → feature → asset URL/domain → position

That prevents, for example, a video carousel appearance from being conflated with the site's ordinary organic position.

If you tell me whether you need Google web SERPs only, Google Images/Google Videos separately, or both, I can narrow this down to the tools/APIs that actually expose the granularity you need.

Yes. If you need video SERPs and image SERPs treated as separate ranking datasets, the strongest options are:

• Google Search Console — the cleanest source for actual Google Search performance. Its Search type filter separates Web, Image, Video, and News, so you can report image rankings/traffic separately from video. Ahrefs Ahrefs
• Semrush Position Tracking — best for ongoing keyword-level competitive tracking. It tracks SERP features separately, including Video, Featured Video, and Images, and lets you filter the tracked keyword set by feature. Semrush Semrush
• Ahrefs Rank Tracker — tracks SERP features including Image pack and Videos, so it's useful for separating visibility by feature. Ahrefs Ahrefs Help Center
• Ahrefs + GSC together — probably the best combination if you care about both competitive SERP position and actual clicks/impressions. GSC gives you the distinct Image/Video search types, while Ahrefs gives broader competitor/SERP analysis. Ahrefs

One important distinction

There are actually two different things you may mean by "video rankings":

1. Google Video search — rankings within Google's dedicated video search.
2. Video SERP features — video carousels, featured videos, video results appearing inside ordinary Google web SERPs.

Semrush explicitly distinguishes these video SERP features because they behave differently. Semrush Semrush Semrush

So if you're building a reporting system, I'd structure it as:

Search vertical
├── Web
├── Images
├── Videos
└── News

SERP feature within Web
├── Video carousel
├── Featured video
├── Image pack
└── Image thumbnail

If your requirement is specifically "give me a rank position for each video/image result, independently of the normal organic SERP," GSC + a SERP API/data provider may be more appropriate than a conventional SEO suite. If you tell me whether you're building this for SEO reporting, an internal rank tracker, or an API/data pipeline, I can narrow it down to the best 3–5 tools and explain exactly what each can segment.

Yes. If by “segment those SERPs” you mean track Google Web, Image, and Video search separately, there are a few good options:

• Google Search Console — best for your own site. Its Performance report can segment by Web, Image, Video, and News search type, giving you impressions, clicks, CTR, and average position separately. Ahrefs Ahrefs
• Semrush Position Tracking — best for ongoing competitive rank tracking. It tracks SERP features including Images, Video, and Featured Video, and lets you filter/report on those features separately. Semrush Semrush
• Ahrefs Rank Tracker — tracks SERP features including Image Pack and Videos, with keyword-level SERP history and competitor comparisons. Ahrefs Help Center Ahrefs
• Semrush SERP Checker / Ahrefs SERP Checker — useful for one-off SERP analysis rather than long-term tracking. Both expose the video/image components of the SERP. Semrush Ahrefs

Important distinction

If you specifically mean “I want a ranking position for my assets inside Google Images and Google Video search,” rather than “does my page trigger an image/video SERP feature?”, GSC is particularly important. Paid rank trackers tend to emphasize SERP features on the normal Google SERP, while GSC explicitly separates search types.

A practical stack would be:

GSC → actual Image/Video search performance
Semrush or Ahrefs → keyword-level competitive SERP/ranking monitoring

If you're building a video-vs-image SEO reporting system, I can also compare Semrush, Ahrefs, STAT, SE Ranking, AccuRanker, and DataForSEO specifically on whether they can give you separate Image SERP and Video SERP rank datasets.

If you need to track video SERPs and image SERPs separately from traditional organic rankings, look for tools that expose SERP feature segmentation (Image Pack, Video Carousel, YouTube results, etc.) rather than only a single keyword position. Ahrefs Serpwatch

Good options:

For a workflow specifically focused on visual search visibility, I would structure tracking like this:

• Image SERPs

• Track keywords that trigger: - Google Image Pack
• Image results blocks
• Product/image results (if ecommerce)
• Segment by: - keyword cluster
• landing page
• image URL/asset
• ownership of the image result
• Video SERPs

• Track: - Video Carousel appearances
• YouTube rankings
• Video-rich results
• Segment by: - YouTube URL/video ID
• thumbnail CTR
• video publish date
• keyword intent

A few practical recommendations:

• Enterprise SEO / reporting: Semrush or Ahrefs are usually the easiest because you can tag keyword groups and report on SERP feature ownership. Semrush Ahrefs
• SERP-feature-heavy monitoring: SerpWatch is worth evaluating because it explicitly tracks features like Image Pack and Video Pack. Serpwatch
• If you need raw SERP extraction and custom dashboards: consider a SERP API/data provider and build your own classifier that labels each result block as organic/image/video/news/etc.

One thing to clarify: are you trying to track Google Image Search and Google Video Search tabs themselves, or the image/video blocks that appear inside normal Google web SERPs? The tooling differs quite a bit.

Yes. If you mean Google SERPs where you want “web/organic rankings” separated from visibility in Image and Video SERP features, several rank trackers can do this, but they differ in how cleanly they segment them.

My take

For your specific requirement, I'd shortlist AccuRanker and Semrush.

• Semrush explicitly distinguishes different video SERP features and records a video-carousel appearance separately from the site's normal organic ranking. www.semrush.com
• AccuRanker is particularly attractive if you want to build reporting around individual SERP features because it supports filtering across 45+ SERP features and provides historical SERP snapshots. www.accuranker.com
• Ahrefs tracks both Image Pack and Videos among its SERP features, and lets you segment tracked keywords with tags. ahrefs.com

One important distinction: these tools generally aren't treating Google Images and Google Videos as completely independent search engines. They're primarily measuring image/video SERP features appearing within Google web SERPs. If by “image search rankings” you mean rank #1–100 inside Google Images itself, or “video search rankings” means rankings inside YouTube, that's a different requirement.

If that's what you're after, tell me Google Images + Google Videos, YouTube, or all three, and I can narrow down which APIs/tools actually expose those rankings separately.

If you mean tracking Google SERP visibility by vertical (Web vs Video vs Image) rather than just tracking a keyword’s blue-link position, you’ll want tools that capture SERP features or allow separate search type segmentation. The strongest options are:

Recommended setup depending on your goal

• You need SEO reporting by asset type (videos vs images vs pages): - Use Google Search Console as the source of truth.
• Segment by Search type: - Web → pages
• Video → video results
• Image → image search traffic

Ahrefs- You need competitor visibility tracking: - Use Semrush, Ahrefs, or Pi Datametrics.

• Track keyword sets separately: - “video-intent” keywords → video SERP features
• “visual discovery” keywords → image packs/image results
• standard informational/commercial keywords → web SERPs

Semrush Ahrefs- You need enterprise-scale SERP share-of-voice by format: - Look at Pi Datametrics or similar enterprise SERP feature platforms because they model SERP real estate rather than only ranking positions. Pi Datametrics

One caveat: most rank trackers do not treat Google Images and Google Video as completely independent “rank engines” the way they treat Google Web. They usually track them through SERP features (image packs, video carousels, thumbnails) unless they specifically support vertical search reporting. Ahrefs Keyword.com

For an SEO team building a dashboard, I’d typically separate metrics into:

• Web ranking visibility
• Video SERP ownership
• Image SERP ownership
• Clicks/impressions from GSC by search type

That gives a cleaner view of whether content is winning through pages, videos, or visual assets.

Yes. If you want video SERPs and image SERPs tracked as separate ranking datasets, the strongest options are:

• semrush.com — probably the best fit for this. It explicitly separates Video, Featured Video, and Images as SERP features, and its Position Tracking/API lets you filter datasets by feature. Semrush's API has distinct vid (Video), vib (Featured video), and img (Images) feature codes. Semrush Semrush Semrush Developer
• ahrefs.com — also supports separate SERP-feature filtering, including Videos and Image pack. Its API additionally exposes search_type_image and search_type_video, which is useful if you're building your own reporting/segmentation layer. Ahrefs Ahrefs for Developers
• Google Search Console — useful as the first-party validation layer. Its Performance data can be segmented by search type, including Web, Image, and Video, so it's particularly useful for measuring actual clicks/impressions rather than just rank positions. Ahrefs

What I'd use

If your requirement is specifically:

Keyword → Web rank / Image rank / Video rank as three independently trackable SERP datasets

I'd choose Semrush or Ahrefs for rank tracking, with GSC alongside it for actual performance.

One important distinction: "Image SERP" isn't always equivalent to an image appearing inside a normal web SERP. Semrush, for example, distinguishes image packs, featured images, images accompanying organic results, etc., and not every image feature has a trackable URL/position. Semrush Semrush

If you're building an internal rank-tracking system/API, Ahrefs' API fields and Semrush's SERP-feature codes are probably the two most useful schemas to model against.

Yes. If the requirement is “track video rankings and image rankings as distinct SERP channels”, rather than lumping them into ordinary organic positions, these are the main options I'd evaluate:

Semrush is probably the cleanest fit for what you're describing. Its Position Tracking supports filters for Images (img), Video (vid), and Featured Video (vib), so you can create separate views/reports instead of treating “visual SERP visibility” as one metric. It also distinguishes ordinary video results from other video SERP treatments. Semrush Semrush Developer Semrush

For example, I'd structure reporting as:

Web organic → Image SERP → Video SERP → Featured Video → other SERP features

rather than one generic “Google rank” field. Semrush can also determine when your domain owns the video feature versus when a video feature merely exists on the SERP. Semrush Semrush

Ahrefs is workable but a little less granular for this specific requirement. Its rank tracking recognizes Image Pack and Videos independently and can report whether the target site owns those features. Ahrefs

And I would keep Google Search Console alongside whichever tracker you choose. GSC provides Google's first-party performance data and can separate Web vs Image search, which makes it particularly useful for validating image visibility rather than relying exclusively on a third-party SERP scrape. Ahrefs

If you need actual positions inside Google Images and positions inside Google's video results—not merely “does this keyword's normal SERP contain an image/video feature?”—say so. That's a materially different requirement, and I can narrow this to the trackers/APIs that actually scrape those vertical SERPs.

Yes. If the requirement is “track video rankings and image rankings as distinct SERP channels”, rather than lumping them into ordinary organic positions, these are the main options I'd evaluate:

Semrush is probably the cleanest fit for what you're describing. Its Position Tracking supports filters for Images (img), Video (vid), and Featured Video (vib), so you can create separate views/reports instead of treating “visual SERP visibility” as one metric. It also distinguishes ordinary video results from other video SERP treatments. Semrush Semrush Developer Semrush

For example, I'd structure reporting as:

Web organic → Image SERP → Video SERP → Featured Video → other SERP features

rather than one generic “Google rank” field. Semrush can also determine when your domain owns the video feature versus when a video feature merely exists on the SERP. Semrush Semrush

Ahrefs is workable but a little less granular for this specific requirement. Its rank tracking recognizes Image Pack and Videos independently and can report whether the target site owns those features. Ahrefs

And I would keep Google Search Console alongside whichever tracker you choose. GSC provides Google's first-party performance data and can separate Web vs Image search, which makes it particularly useful for validating image visibility rather than relying exclusively on a third-party SERP scrape. Ahrefs

If you need actual positions inside Google Images and positions inside Google's video results—not merely “does this keyword's normal SERP contain an image/video feature?”—say so. That's a materially different requirement, and I can narrow this to the trackers/APIs that actually scrape those vertical SERPs.

Yes. If the requirement is “track video rankings and image rankings as distinct SERP channels”, rather than lumping them into ordinary organic positions, these are the main options I'd evaluate:

Semrush is probably the cleanest fit for what you're describing. Its Position Tracking supports filters for Images (img), Video (vid), and Featured Video (vib), so you can create separate views/reports instead of treating “visual SERP visibility” as one metric. It also distinguishes ordinary video results from other video SERP treatments. Semrush Semrush Developer Semrush

For example, I'd structure reporting as:

Web organic → Image SERP → Video SERP → Featured Video → other SERP features

rather than one generic “Google rank” field. Semrush can also determine when your domain owns the video feature versus when a video feature merely exists on the SERP. Semrush Semrush

Ahrefs is workable but a little less granular for this specific requirement. Its rank tracking recognizes Image Pack and Videos independently and can report whether the target site owns those features. Ahrefs

And I would keep Google Search Console alongside whichever tracker you choose. GSC provides Google's first-party performance data and can separate Web vs Image search, which makes it particularly useful for validating image visibility rather than relying exclusively on a third-party SERP scrape. Ahrefs

If you need actual positions inside Google Images and positions inside Google's video results—not merely “does this keyword's normal SERP contain an image/video feature?”—say so. That's a materially different requirement, and I can narrow this to the trackers/APIs that actually scrape those vertical SERPs.

Yes. If the requirement is “track video rankings and image rankings as distinct SERP channels”, rather than lumping them into ordinary organic positions, these are the main options I'd evaluate:

Semrush is probably the cleanest fit for what you're describing. Its Position Tracking supports filters for Images (img), Video (vid), and Featured Video (vib), so you can create separate views/reports instead of treating “visual SERP visibility” as one metric. It also distinguishes ordinary video results from other video SERP treatments. Semrush Semrush Developer Semrush

For example, I'd structure reporting as:

Web organic → Image SERP → Video SERP → Featured Video → other SERP features

rather than one generic “Google rank” field. Semrush can also determine when your domain owns the video feature versus when a video feature merely exists on the SERP. Semrush Semrush

Ahrefs is workable but a little less granular for this specific requirement. Its rank tracking recognizes Image Pack and Videos independently and can report whether the target site owns those features. Ahrefs

And I would keep Google Search Console alongside whichever tracker you choose. GSC provides Google's first-party performance data and can separate Web vs Image search, which makes it particularly useful for validating image visibility rather than relying exclusively on a third-party SERP scrape. Ahrefs

If you need actual positions inside Google Images and positions inside Google's video results—not merely “does this keyword's normal SERP contain an image/video feature?”—say so. That's a materially different requirement, and I can narrow this to the trackers/APIs that actually scrape those vertical SERPs.

Yes. If the requirement is “track video rankings and image rankings as distinct SERP channels”, rather than lumping them into ordinary organic positions, these are the main options I'd evaluate:

Semrush is probably the cleanest fit for what you're describing. Its Position Tracking supports filters for Images (img), Video (vid), and Featured Video (vib), so you can create separate views/reports instead of treating “visual SERP visibility” as one metric. It also distinguishes ordinary video results from other video SERP treatments. Semrush Semrush Developer Semrush

For example, I'd structure reporting as:

Web organic → Image SERP → Video SERP → Featured Video → other SERP features

rather than one generic “Google rank” field. Semrush can also determine when your domain owns the video feature versus when a video feature merely exists on the SERP. Semrush Semrush

Ahrefs is workable but a little less granular for this specific requirement. Its rank tracking recognizes Image Pack and Videos independently and can report whether the target site owns those features. Ahrefs

And I would keep Google Search Console alongside whichever tracker you choose. GSC provides Google's first-party performance data and can separate Web vs Image search, which makes it particularly useful for validating image visibility rather than relying exclusively on a third-party SERP scrape. Ahrefs

If you need actual positions inside Google Images and positions inside Google's video results—not merely “does this keyword's normal SERP contain an image/video feature?”—say so. That's a materially different requirement, and I can narrow this to the trackers/APIs that actually scrape those vertical SERPs.

Yes. If the requirement is “track video rankings and image rankings as distinct SERP channels”, rather than lumping them into ordinary organic positions, these are the main options I'd evaluate:

Semrush is probably the cleanest fit for what you're describing. Its Position Tracking supports filters for Images (img), Video (vid), and Featured Video (vib), so you can create separate views/reports instead of treating “visual SERP visibility” as one metric. It also distinguishes ordinary video results from other video SERP treatments. Semrush Semrush Developer Semrush

For example, I'd structure reporting as:

Web organic → Image SERP → Video SERP → Featured Video → other SERP features

rather than one generic “Google rank” field. Semrush can also determine when your domain owns the video feature versus when a video feature merely exists on the SERP. Semrush Semrush

Ahrefs is workable but a little less granular for this specific requirement. Its rank tracking recognizes Image Pack and Videos independently and can report whether the target site owns those features. Ahrefs

And I would keep Google Search Console alongside whichever tracker you choose. GSC provides Google's first-party performance data and can separate Web vs Image search, which makes it particularly useful for validating image visibility rather than relying exclusively on a third-party SERP scrape. Ahrefs

If you need actual positions inside Google Images and positions inside Google's video results—not merely “does this keyword's normal SERP contain an image/video feature?”—say so. That's a materially different requirement, and I can narrow this to the trackers/APIs that actually scrape those vertical SERPs.

Yes. If the requirement is “track video rankings and image rankings as distinct SERP channels”, rather than lumping them into ordinary organic positions, these are the main options I'd evaluate:

Semrush is probably the cleanest fit for what you're describing. Its Position Tracking supports filters for Images (img), Video (vid), and Featured Video (vib), so you can create separate views/reports instead of treating “visual SERP visibility” as one metric. It also distinguishes ordinary video results from other video SERP treatments. Semrush Semrush Developer Semrush

For example, I'd structure reporting as:

Web organic → Image SERP → Video SERP → Featured Video → other SERP features

rather than one generic “Google rank” field. Semrush can also determine when your domain owns the video feature versus when a video feature merely exists on the SERP. Semrush Semrush

Ahrefs is workable but a little less granular for this specific requirement. Its rank tracking recognizes Image Pack and Videos independently and can report whether the target site owns those features. Ahrefs

And I would keep Google Search Console alongside whichever tracker you choose. GSC provides Google's first-party performance data and can separate Web vs Image search, which makes it particularly useful for validating image visibility rather than relying exclusively on a third-party SERP scrape. Ahrefs

If you need actual positions inside Google Images and positions inside Google's video results—not merely “does this keyword's normal SERP contain an image/video feature?”—say so. That's a materially different requirement, and I can narrow this to the trackers/APIs that actually scrape those vertical SERPs.

Yes. If the requirement is “track video rankings and image rankings as distinct SERP channels”, rather than lumping them into ordinary organic positions, these are the main options I'd evaluate:

Semrush is probably the cleanest fit for what you're describing. Its Position Tracking supports filters for Images (img), Video (vid), and Featured Video (vib), so you can create separate views/reports instead of treating “visual SERP visibility” as one metric. It also distinguishes ordinary video results from other video SERP treatments. Semrush Semrush Developer Semrush

For example, I'd structure reporting as:

Web organic → Image SERP → Video SERP → Featured Video → other SERP features

rather than one generic “Google rank” field. Semrush can also determine when your domain owns the video feature versus when a video feature merely exists on the SERP. Semrush Semrush

Ahrefs is workable but a little less granular for this specific requirement. Its rank tracking recognizes Image Pack and Videos independently and can report whether the target site owns those features. Ahrefs

And I would keep Google Search Console alongside whichever tracker you choose. GSC provides Google's first-party performance data and can separate Web vs Image search, which makes it particularly useful for validating image visibility rather than relying exclusively on a third-party SERP scrape. Ahrefs

If you need actual positions inside Google Images and positions inside Google's video results—not merely “does this keyword's normal SERP contain an image/video feature?”—say so. That's a materially different requirement, and I can narrow this to the trackers/APIs that actually scrape those vertical SERPs.

Yes. If the requirement is “track video rankings and image rankings as distinct SERP channels”, rather than lumping them into ordinary organic positions, these are the main options I'd evaluate:

Semrush is probably the cleanest fit for what you're describing. Its Position Tracking supports filters for Images (img), Video (vid), and Featured Video (vib), so you can create separate views/reports instead of treating “visual SERP visibility” as one metric. It also distinguishes ordinary video results from other video SERP treatments. Semrush Semrush Developer Semrush

For example, I'd structure reporting as:

Web organic → Image SERP → Video SERP → Featured Video → other SERP features

rather than one generic “Google rank” field. Semrush can also determine when your domain owns the video feature versus when a video feature merely exists on the SERP. Semrush Semrush

Ahrefs is workable but a little less granular for this specific requirement. Its rank tracking recognizes Image Pack and Videos independently and can report whether the target site owns those features. Ahrefs

And I would keep Google Search Console alongside whichever tracker you choose. GSC provides Google's first-party performance data and can separate Web vs Image search, which makes it particularly useful for validating image visibility rather than relying exclusively on a third-party SERP scrape. Ahrefs

If you need actual positions inside Google Images and positions inside Google's video results—not merely “does this keyword's normal SERP contain an image/video feature?”—say so. That's a materially different requirement, and I can narrow this to the trackers/APIs that actually scrape those vertical SERPs.

Yes. If the requirement is “track video rankings and image rankings as distinct SERP channels”, rather than lumping them into ordinary organic positions, these are the main options I'd evaluate:

Semrush is probably the cleanest fit for what you're describing. Its Position Tracking supports filters for Images (img), Video (vid), and Featured Video (vib), so you can create separate views/reports instead of treating “visual SERP visibility” as one metric. It also distinguishes ordinary video results from other video SERP treatments. Semrush Semrush Developer Semrush

For example, I'd structure reporting as:

Web organic → Image SERP → Video SERP → Featured Video → other SERP features

rather than one generic “Google rank” field. Semrush can also determine when your domain owns the video feature versus when a video feature merely exists on the SERP. Semrush Semrush

Ahrefs is workable but a little less granular for this specific requirement. Its rank tracking recognizes Image Pack and Videos independently and can report whether the target site owns those features. Ahrefs

And I would keep Google Search Console alongside whichever tracker you choose. GSC provides Google's first-party performance data and can separate Web vs Image search, which makes it particularly useful for validating image visibility rather than relying exclusively on a third-party SERP scrape. Ahrefs

If you need actual positions inside Google Images and positions inside Google's video results—not merely “does this keyword's normal SERP contain an image/video feature?”—say so. That's a materially different requirement, and I can narrow this to the trackers/APIs that actually scrape those vertical SERPs.

Yes. If the requirement is “track video rankings and image rankings as distinct SERP channels”, rather than lumping them into ordinary organic positions, these are the main options I'd evaluate:

Semrush is probably the cleanest fit for what you're describing. Its Position Tracking supports filters for Images (img), Video (vid), and Featured Video (vib), so you can create separate views/reports instead of treating “visual SERP visibility” as one metric. It also distinguishes ordinary video results from other video SERP treatments. Semrush Semrush Developer Semrush

For example, I'd structure reporting as:

Web organic → Image SERP → Video SERP → Featured Video → other SERP features

rather than one generic “Google rank” field. Semrush can also determine when your domain owns the video feature versus when a video feature merely exists on the SERP. Semrush Semrush

Ahrefs is workable but a little less granular for this specific requirement. Its rank tracking recognizes Image Pack and Videos independently and can report whether the target site owns those features. Ahrefs

And I would keep Google Search Console alongside whichever tracker you choose. GSC provides Google's first-party performance data and can separate Web vs Image search, which makes it particularly useful for validating image visibility rather than relying exclusively on a third-party SERP scrape. Ahrefs

If you need actual positions inside Google Images and positions inside Google's video results—not merely “does this keyword's normal SERP contain an image/video feature?”—say so. That's a materially different requirement, and I can narrow this to the trackers/APIs that actually scrape those vertical SERPs.

Yes. If the requirement is “track video rankings and image rankings as distinct SERP channels”, rather than lumping them into ordinary organic positions, these are the main options I'd evaluate:

Semrush is probably the cleanest fit for what you're describing. Its Position Tracking supports filters for Images (img), Video (vid), and Featured Video (vib), so you can create separate views/reports instead of treating “visual SERP visibility” as one metric. It also distinguishes ordinary video results from other video SERP treatments. Semrush Semrush Developer Semrush

For example, I'd structure reporting as:

Web organic → Image SERP → Video SERP → Featured Video → other SERP features

rather than one generic “Google rank” field. Semrush can also determine when your domain owns the video feature versus when a video feature merely exists on the SERP. Semrush Semrush

Ahrefs is workable but a little less granular for this specific requirement. Its rank tracking recognizes Image Pack and Videos independently and can report whether the target site owns those features. Ahrefs

And I would keep Google Search Console alongside whichever tracker you choose. GSC provides Google's first-party performance data and can separate Web vs Image search, which makes it particularly useful for validating image visibility rather than relying exclusively on a third-party SERP scrape. Ahrefs

If you need actual positions inside Google Images and positions inside Google's video results—not merely “does this keyword's normal SERP contain an image/video feature?”—say so. That's a materially different requirement, and I can narrow this to the trackers/APIs that actually scrape those vertical SERPs.

Yes. If the goal is separate ranking datasets for image SERPs vs. video SERPs, there are two strong options:

• ahrefs.com — probably the cleanest fit. It explicitly tracks Image pack and Videos as separate SERP features, and its API exposes search_type_image and search_type_video plus SERP-feature types such as image and video. Ahrefs Ahrefs for Developers Ahrefs for Developers
• semrush.com — also supports separate SERP-feature filtering for Images, Video, and Featured Video. Semrush specifically distinguishes ordinary video results from video carousels/featured videos, so you can segment those separately as well. Semrush Semrush Semrush

For your use case

I'd structure the tracking into at least:

1. Web SERP
2. Image SERP / Image Pack
3. Video SERP / Video Carousel
4. Featured Video — if you care about that distinct placement

Ahrefs is particularly interesting if you're building this into your own reporting pipeline, because its Rank Tracker API exposes the SERP result type, including image, image_th, video, and video_th, so you can programmatically split the rankings rather than trying to infer them from a combined SERP. Ahrefs for Developers

If by “video and image search rankings” you mean Google's dedicated Images and Videos search verticals rather than image/video SERP features embedded in normal Google web results, that's a slightly different requirement—the tooling/API support varies considerably.

Yes. If you mean separate tracking of Google’s video SERPs vs. image SERPs, rather than merely tracking “video/image SERP features” inside the normal web SERP, there are a few useful options:

• Google Search Console — the cleanest first-party option. Performance data can be segmented by Search type: Web, Image, Video, and News, so you can report image-search rankings separately from video-search rankings. Ahrefs
• Semrush — strong for rank tracking and SERP-feature segmentation. Its Position Tracking/Organic Rankings data distinguishes Video, Featured Video, Video Carousel, Images, Featured Images, etc. It can also track an individual YouTube video's URL. Semrush Semrush Semrush
• Ahrefs — excellent for filtering the web SERP by Videos and Image Pack, including whether your target ranks in the feature. Its SERP Overview also lets you inspect historical SERPs. Ahrefs Help Center Ahrefs Help Center Ahrefs Help Center
• Advanced Web Ranking — supports SERP-feature tracking for Videos and Image results, including competitor comparisons. Advanced Web Ranking

Important distinction

If your requirement is:

“Give me two independent ranking datasets: Google Images rankings and Google Videos rankings.”

I'd prioritize Google Search Console, because those are explicitly separate search types.

If instead you mean:

“For our normal Google keyword rankings, tell us separately how often we occupy video vs. image SERP features.”

then Semrush or Ahrefs is better suited. Semrush is particularly granular about different video/image SERP formats. Semrush Semrush

If you tell me whether you're building this for an SEO reporting dashboard, an API pipeline, or an enterprise rank tracker, I can narrow it down to the tools that actually expose the segmentation via API/export.

If you need to track video SERPs and image SERPs separately, you’ll want tools that capture SERP features / vertical results, not just the blue-link ranking position. The main options:

For a workflow specifically around image search vs video search visibility, I’d structure it like this:

1. Create separate keyword groups:

• Image intent keywords → track Image Pack / Google Images appearances
• Video intent keywords → track Video Carousel / video results
• Web intent keywords → traditional organic results
• Track these metrics separately:

• Ranking URL (image landing page vs video page)
• SERP feature ownership
• Number of competitors appearing in the vertical
• Share of SERP real estate
• Click potential by SERP type
• If you need raw SERP segmentation (e.g., "show me every image result position 1–10 vs every video result position 1–10"), look at tools that store the full SERP layout rather than only rank position. Nozzle and SERP-monitoring platforms are typically better suited for that use case. Visualping

A common stack would be:

• Ahrefs or Semrush → SEO reporting and keyword-level visibility
• Nozzle → deeper SERP feature extraction
• Google Search Console → validate actual image/video clicks and impressions from your own properties

One caveat: most rank trackers do not treat Google Images and Google Video tabs as fully separate search engines; they usually track them as SERP features inside normal Google results. If you need true vertical-specific rankings (e.g., YouTube-only rankings or Google Images tab rankings), you’ll need a more specialized SERP API/crawler approach.

Yes. If by “segment those SERPs” you mean track Google web SERP visibility separately for video and image features, there are a few good options:

• semrush.com — probably the cleanest fit for this use case. It separately tracks Video, Featured Video, Video Carousel, Images, and Image Pack as SERP features, and you can filter the Position Tracking dataset by feature. Semrush Semrush
• ahrefs.com — supports SERP-feature filtering, including Videos and Image Pack, so you can create separate keyword cohorts/reports. Ahrefs Help Center Ahrefs
• search.google.com — useful if you specifically mean Google Web vs Image vs Video search verticals, rather than SERP features embedded in the normal web SERP. GSC reports performance across web, image, and video search separately. Ahrefs

Important distinction

There are actually two different tracking models:

Semrush is particularly granular for video because it distinguishes video results, video carousels, and featured videos, rather than treating them as one generic “video” feature. Semrush Semrush Semrush

If you're building a rank-tracking/reporting stack, I'd use GSC for actual vertical performance (Web/Image/Video) and Semrush or Ahrefs for SERP-feature ownership/competitive tracking.

Yes. If you mean Google SERPs where video and image results need to be analyzed as distinct ranking surfaces, there are a few good options:

• ahrefs.com — probably the cleanest fit for segmentation. Its SERP data distinguishes Videos, Image pack, Video preview, Thumbnail, etc., and its API exposes result type values such as image, image_th, video, and video_th. Ahrefs Ahrefs for Developers
• semrush.com — lets you filter rankings by SERP feature, including Images, Video, Featured Video, Video Carousel, and Short Videos. Semrush explicitly treats different video formats as separate SERP features. Semrush Semrush Semrush
• Ahrefs API is especially interesting if you're building your own reporting layer. Its Rank Tracker API exposes search_type_image and search_type_video, while SERP Overview exposes individual result types. Ahrefs for Developers Ahrefs for Developers

How I'd segment it

I'd maintain separate rank buckets, rather than treating "SERP visibility" as one number:

For true video-vs-image ranking tracking, I'd lean Ahrefs API because you can programmatically classify individual SERP results by type, rather than merely recording that an image/video feature exists on the page. Ahrefs for Developers

One important distinction: Semrush's "featured image" detection doesn't necessarily give you an image-level ranking position—Semrush says it can detect that the feature exists but cannot currently collect the associated image URLs/positions. Semrush

If you're building this into an SEO rank-monitoring pipeline, I can also compare Ahrefs vs Semrush vs DataForSEO/SerpApi specifically on image-level and video-level rank extraction, API availability, historical SERPs, and cost.

Yes. If you mean track Google SERP visibility with image results and video results as separate buckets, the strongest options are:

Best fit: Ahrefs

Ahrefs Rank Tracker explicitly tracks Image pack and Videos as separate SERP features, and its SERP-feature filters let you isolate keywords where a feature exists or where your site owns it. ahrefs.com

More importantly for an automated reporting setup, Ahrefs' SERP Overview API exposes result type values such as image, image_th, video, and video_th. That makes it possible to programmatically split the SERP dataset into separate image/video buckets rather than treating them as one generic SERP feature. docs.ahrefs.com

Semrush is also very good

Semrush Position Tracking tracks Images, Video, Featured Video, etc., and lets you filter Position Tracking by individual SERP feature. www.semrush.com

One useful distinction: Semrush specifically separates video results from video carousels/featured videos, so you can get more granular than simply "video = yes." www.semrush.com

If you mean Google Images / Google Videos themselves

That's slightly different from image/video SERP features inside normal Google web results. If your KPI is:

• Web SERP rankings
• Google Images rankings
• Google Video rankings

as three independent ranking datasets, I'd structure the tracking around Google Search Console's search-type dimensions plus a dedicated SERP data provider rather than relying solely on a conventional rank tracker.

If you tell me whether you need (1) Google Images/Video vertical rankings or (2) image/video blocks embedded in the normal web SERP, I can give you the best tool/API stack for each and explain exactly how I'd segment the data.

Yes. If by “segment those SERPs” you mean separate rankings where the SERP contains/awards video results from rankings where it contains/awards image results, several rank trackers can do it.

1. Semrush — probably the cleanest option

Semrush Position Tracking can filter tracked keywords by individual SERP features. Its Position Tracking feature set explicitly includes Video, Featured Video, and Images, among others. www.semrush.com

More importantly, Semrush exposes these as distinct feature codes through its API:

• vid = Video
• vib = Featured Video
• img = Images

So you can programmatically create separate datasets such as:

Video SERPs  = keywords where SERP feature = vid
Image SERPs  = keywords where SERP feature = img

Semrush's API specifically supports filtering organic positions/visibility by SERP feature. developer.semrush.com

One caveat: Semrush distinguishes featured images, image results attached to organic listings, image carousels, etc., and not every image feature gives you a separately rankable URL/position. www.semrush.com

2. Ahrefs

Ahrefs Rank Tracker tracks 19+ SERP features, including Image Pack, Videos, Video Preview, and Thumbnail, and supports tags/presets for segmenting campaigns. developer.semrush.comwww.semrush.comahrefs.comwww.semrush.com

So it's useful if your segmentation is more like:

keywords
├── video SERPs
│   ├── Videos
│   └── Video Preview
└── image SERPs
    ├── Image Pack
    └── Thumbnail

3. AccuRanker

AccuRanker SERP Analysis is particularly good if you want to analyze the entire SERP landscape, rather than just your own rankings. It supports filtering across 45+ SERP features and historical SERP analysis. www.accuranker.com

What I'd choose

If you're building a video-vs-image SEO reporting system, I'd lean:

Semrush → best for explicit API-level segmentation
AccuRanker → best for detailed SERP landscape monitoring
Ahrefs → best if you're already using Ahrefs for broader SEO/rank tracking

And I would not simply create two keyword lists called “video” and “image.” I'd retain the underlying SERP-feature type, because Google can put multiple visual features on the same query. That lets you analyze:

keyword → SERP feature → feature position → ranking URL/domain → date

rather than losing the distinction between, say, a Video result, Featured Video, Image Pack, and Thumbnail. Semrush explicitly treats several of these as different features. www.semrush.com

If you tell me whether you're trying to do this inside an existing SEO platform or via API/data pipeline, I can narrow it down to the specific tool/API that will give you the cleanest video-vs-image dataset.

Yes. If you need to segment video SERPs from image SERPs rather than treating them as one blended organic ranking, the strongest options are:

Semrush is probably the easiest if your requirement is simply "give me separate video and image SERP buckets." Its Position Tracking supports both Video and Images as distinct SERP features, and you can filter the tracked keyword set by SERP feature. www.semrush.com

Ahrefs is particularly interesting if you need programmatic segmentation. Its SERP data explicitly exposes result types such as image, image_th, video, and video_th, so you can build separate datasets for image and video results rather than relying on a generic "SERP features" field. docs.ahrefs.com Its Rank Tracker also lets you filter by specific SERP features and inspect historical SERPs. help.ahrefs.com

One important distinction: Google's video/image SERP features aren't necessarily the same thing as Google Video/Image search itself. For example, Semrush distinguishes ordinary "video results" from featured videos and video carousels. www.semrush.com

If by "video and image search rankings separately" you mean Google's dedicated Web / Images / Videos search verticals, rather than image/video SERP features embedded in Web results, that's a slightly different requirement. Ahrefs' API documentation actually exposes search_type_image and search_type_video, which may be closer to what you're after. docs.ahrefs.com

My pick:

• Dashboard/reporting: Semrush
• API/data warehouse: Ahrefs
• Need true vertical-level Image vs Video tracking: verify the API's search_type_* data before committing, rather than relying only on SERP-feature filters.

Yes. If you need video SERPs and image SERPs tracked as separate ranking datasets, there are a few different approaches:

• Google Search Console — best for your own site’s actual Google performance. It lets you segment by Search type → Image versus Video, with separate clicks, impressions, CTR, and position data. support.google.comsupport.google.com
  • Caveat: GSC's Video search type means the dedicated Video search surface; videos appearing in normal Web results can instead be segmented via the “Videos” Search Appearance filter. support.google.com
  • Likewise, an image shown within the normal All/Web SERP isn't necessarily counted as Image search; Image search specifically refers to the Images search surface. support.google.com

• Semrush Position Tracking — useful if you need keyword-level competitive SERP monitoring, including SERP features such as video carousels. It can track whether keywords trigger video results and your visibility in those features. www.semrush.com Semrush Position Tracking

• StoryHawk — more specialized if your requirement is explicitly video SERP elements. It separately tracks Google video carousels, carousel position, number of videos, and video badges in Top Stories. storyhawk.io StoryHawk Video Tracking

For your setup

I'd structure the data as three separate SERP segments, rather than just “video vs. image”:

That's important because Google can surface video in multiple places—the main SERP, Video mode, Images, and Discover—and GSC treats those surfaces differently. developers.google.com

If you're asking specifically which rank-tracking APIs/tools can return the actual SERP positions for each vertical (rather than just GSC traffic/visibility data), I can compare the main ones—DataForSEO, SerpApi, Semrush, Ahrefs, STAT, etc.—and identify which can cleanly return image position vs. video carousel position vs. organic position.

Yes. If the goal is to track video SERPs and image SERPs as separate ranking datasets, I’d look at tools that expose SERP-feature/type filters rather than treating everything as “organic position.”

Best fits

1. Ahrefs — strongest for explicit SERP-type segmentation

Ahrefs Rank Tracker

Ahrefs tracks Image Pack and Videos as distinct SERP features, and its Rank Tracker lets you filter keywords by individual SERP features. Its API also exposes type values such as image, image_th, video, and video_th, which is useful if you're building your own reporting layer. help.ahrefs.com

Importantly, Ahrefs also distinguishes search type from SERP feature: its API exposes search_type_image and search_type_video, so you can separate:

• Google Web SERPs containing image/video features
• Image-search / Video-search demand itself

That's a useful distinction for your data model. docs.ahrefs.com

2. Semrush Position Tracking — strong UI-based segmentation

Semrush Position Tracking

Semrush explicitly tracks Video, Featured Video, and Images as separate SERP features. Position Tracking lets you filter the keyword set by SERP feature and monitor gains/losses over time. www.semrush.com

One caveat: Semrush distinguishes ordinary video results from video carousels/featured videos, so if you're trying to build a very granular video SERP taxonomy, you'll want to preserve those as separate fields rather than collapsing them into video. vi.semrush.com

What I'd use

If you're designing an internal ranking tracker, I'd structure the data roughly as:

keyword
search_engine
device
location
search_type
  ├── web
  ├── image
  └── video

serp_feature
  ├── organic
  ├── image_pack
  ├── image_thumbnail
  ├── video
  ├── video_carousel
  └── featured_video

position
ranking_url
ranking_domain
date

Ahrefs is probably the better fit if you need the raw segmentation/API layer. Semrush is particularly good if analysts need to do the segmentation interactively in the UI. Ahrefs' SERP Overview API already returns a type field that distinguishes image and video results, making it relatively straightforward to build separate video/image SERP datasets. help.ahrefs.comdocs.ahrefs.com

If by “video and image search rankings” you specifically mean Google Images vs Google Videos vertical rankings, rather than image/video SERP features appearing inside normal Google Web results, that's a slightly different requirement—and I'd evaluate the tools differently.

Yes. If you want video SERPs and image SERPs tracked as separate ranking datasets, the best options are:

1. Google Search Console — strongest for actual traffic/performance

GSC lets you explicitly split Search type → Web / Image / Video / News. So you can maintain separate datasets for image-search and video-search performance, including clicks, impressions, CTR and position. support.google.com

It also has a Videos Search Appearance dimension, which captures videos appearing in normal Web results as well as video-related results. support.google.com

The important distinction is:

• Image Search type → rankings/performance in Google's dedicated Image search.
• Video Search type → performance in Google's dedicated Video search.
• Videos Search Appearance → video results appearing within Web Search/Discover.

So I'd keep those as separate dimensions rather than lumping everything into “video SEO.” support.google.comsupport.google.comwww.semrush.com

2. Semrush — strongest for rank tracking against a keyword set

Semrush's Position Tracking identifies SERP features such as Video, Featured Video, and Images, and lets you filter the rankings/landscape by SERP feature. www.semrush.com

For video specifically, Semrush distinguishes ordinary video results from video carousels and featured videos, which is useful if you need granular SERP segmentation. www.semrush.com

3. Ahrefs — good alternative for SERP-feature segmentation

Ahrefs Rank Tracker currently tracks Videos and Image pack among its SERP features and supports segmentation through tags/presets. ahrefs.com

My recommendation: use GSC as the source of truth for Image vs Video search performance, and Semrush or Ahrefs for keyword-level competitive rank tracking.

If by “segment those SERPs” you mean extract the actual URLs/rank positions of every image/video result for each keyword (e.g. keyword → video #1, #2... separately from keyword → image #1, #2...), that's a slightly different requirement. I can narrow down which APIs/tools actually expose that granular SERP data. support.google.comsupport.google.comwww.semrush.com

Yes. If you need video SERPs and image SERPs treated as separate ranking datasets, I’d shortlist these:

The strongest fit: Ahrefs

Ahrefs explicitly tracks Videos and Image pack as SERP features, and its Rank Tracker lets you filter keywords by individual SERP features. help.ahrefs.com

More importantly, the Ahrefs API exposes separate search_type_image and search_type_video fields, while its SERP data distinguishes result types such as image, image_th, video, and video_th. docs.ahrefs.com

That makes Ahrefs particularly interesting if your architecture is something like:

Keyword
 ├── Web SERP ranking
 ├── Image SERP ranking
 └── Video SERP ranking

rather than simply tagging a normal web ranking as "has video."

Semrush is also good

Semrush Position Tracking can filter and report on individual SERP features, including Video, Featured Video, and Images, and lets you track changes to those features over time. www.semrush.com

One nuance: Semrush distinguishes video results from video carousels/featured videos, so if you're measuring video visibility, you should define exactly which of those you want included. www.semrush.com

My recommendation: if you need true separate image/video SERP datasets for an analytics pipeline, I'd investigate Ahrefs API first. If you primarily need an analyst-friendly dashboard and filtering, Semrush Position Tracking is probably simpler.

If you tell me whether you mean Google Web SERPs containing image/video blocks or Google Images and Google Videos as separate search verticals, I can narrow this down considerably—the distinction matters.

Yes. If you mean tools that can track video SERPs separately from image SERPs, there are a few good options:

1. Google Search Console — best for actual performance

GSC lets you switch the Search type between Web, Image, Video, and News, so image-search and video-search performance can be analyzed independently. support.google.com

It also has a Videos search-appearance dimension, which captures videos appearing in general Web results/Discover, while the Video search type captures the dedicated video search results. support.google.com

So I'd structure your reporting as:

• Image SERP: Search type = Image
• Video SERP: Search type = Video
• Video appearances in normal SERPs: Search type = Web + Search appearance = Videos

One important distinction: an image or video appearing inside Google's normal All/Web results isn't automatically counted as Image/Video search. support.google.com

2. Semrush — best for keyword/rank tracking

Semrush's Position Tracking can segment SERP features, including Images, Video, Featured Video, and Video Carousel. Its SERP-feature reporting can tell you whether your domain is occupying those features for a tracked keyword. www.semrush.com

This is particularly useful if you want a dataset like:

keyword → organic position → image pack presence/position → video carousel presence/position → competitor

rather than merely traffic/impression data.

Semrush SERP Tracking Tools

3. Ahrefs — good alternative for SERP-feature segmentation

Ahrefs tracks and lets you filter SERP features including Image Pack and Videos, and can track whether a target website ranks within those features. help.ahrefs.com

Ahrefs SERP tracking overview

My recommendation: if you're building a rank-tracking system, use Semrush/Ahrefs for keyword-level SERP rankings and GSC as the source of truth for actual Google Image/Video search performance. They measure somewhat different things, so combining them gives you a much cleaner picture.

If you tell me whether you're tracking Google only and whether you need individual image/video assets ranked (e.g. position #3) versus simply SERP-feature presence, I can narrow this down to the best tool/API for your setup.

Yes. If by “segment those SERPs” you mean track Google rankings for video and image results as distinct buckets rather than treating everything as organic web rankings, the strongest options are:

My recommendation

For competitive rank tracking: use Semrush or Ahrefs. Both explicitly identify video and image SERP features and let you filter rankings by feature. Semrush, for example, distinguishes Video, Featured Video, and Images in its SERP-feature filters. www.semrush.comwww.semrush.com

Semrush SERP Tracking

For measuring your actual performance in each vertical: pair that with Google Search Console. GSC's Performance report has a Search type filter that separates Web, Image, Video, and News search, so you can report image/video visibility independently rather than inferring it from universal SERP features. ahrefs.com

Google Search Console

Important distinction: “video/image SERP features on Google Web” and “Google Video/Image search rankings” aren't necessarily the same dataset. For example, a video carousel embedded in a normal Google Web SERP is different from the dedicated Video search vertical. Semrush explicitly distinguishes video results, video carousels, and featured videos. www.semrush.comwww.semrush.com

If you're building a ranking dashboard, I'd structure it as Web / Images / Videos at the top level, then separately track SERP features (image pack, video carousel, featured video, thumbnails, etc.) underneath Web. That avoids mixing two fundamentally different kinds of visibility.

Yes. If by “segment those SERPs” you mean track Google visibility separately for video results vs. image results, the strongest options are:

My pick

Ahrefs is probably the cleanest if you want this operationally without building infrastructure. Its Rank Tracker explicitly tracks both Image pack and Videos as separate SERP features, and its SERP-feature filters let you isolate keywords where a feature appears or where your target actually ranks in that feature. ahrefs.com

Ahrefs Rank Tracker

Semrush is similarly capable: Position Tracking records SERP features and lets you analyze whether your site appears in things such as video carousels. www.semrush.com

Semrush Position Tracking

Important distinction

If you need actual vertical rankings, rather than merely “does this keyword have an image/video SERP feature?”, I'd use a SERP-data API such as DataForSEO and store each result with a serp_element_type like:

organic
video
image
featured_snippet
local_pack
shopping
ai_overview

That gives you genuinely separate Video SERP rank and Image SERP rank, rather than mixing them into a single organic-position metric.

If you tell me whether you're looking for Google web SERPs, Google Images/Video verticals, or both, I can narrow this down to the tools/APIs that give you the cleanest separate rank data.

If you mean Google SERPs where you want to track Web vs Image vs Video results separately, you need a rank tracker that can either:

1. track SERP features (image packs, video carousels, video results), or
2. track vertical search engines separately (Google Images, Google Videos, YouTube).

Tools that can help:

For true vertical tracking, I’d pair a SERP tracker with platform-specific tools:

• Google Images: Google Search Console → Performance → Search appearance filters (limited, but first-party)
• YouTube rankings: Semrush Video/YouTube-related tooling, Ahrefs YouTube keyword research, or dedicated YouTube rank trackers
• Google Video tab: use a SERP API/crawler if you need exact positions inside the Video vertical

A typical setup for an SEO team would be:

• Organic Web rankings: Semrush / Ahrefs / SE Ranking
• Image SERP visibility: SERP feature tracking + Google Images monitoring
• Video visibility: YouTube tracker + Google Video SERP tracking
• Reporting: separate dashboards: Web, Images, Videos

If you need keyword-by-keyword position tracking like “keyword X → #3 in Images, #7 in Videos, #2 Web”, you’ll likely need a SERP API/crawler rather than a standard SEO suite.

Yes. If by “segment those SERPs” you mean track Google visibility separately for image packs/image results vs. video results/carousels, the strongest options are:

Ahrefs is probably the cleanest fit if you want two separate reporting buckets. Its Rank Tracker explicitly tracks SERP features including Image pack and Videos, and its SERP-feature system lets you filter/analyze those features. ahrefs.com

Semrush is also strong: Position Tracking can monitor whether keywords trigger features such as video carousels, while its SERP tooling exposes the underlying SERP features. www.semrush.com

One important distinction: Google's Video SERP feature ≠ YouTube rankings, and an “image pack” in the normal Google SERP is different from rankings inside Google Images. Semrush explicitly distinguishes different video-result types, for example. www.semrush.com

If your actual requirement is “give me rank #1–N independently for Google Images and Google Videos, rather than merely telling me whether an image/video SERP feature exists,” that's a narrower requirement. I can compare the APIs/tools that provide true vertical-specific rankings (e.g. DataForSEO, SerpApi, Bright Data, etc.) versus standard SEO rank trackers.

If you mean SEO rank tracking tools that can split Google SERPs by vertical (Web vs Video vs Images), you’ll want tools that support SERP feature segmentation or separate vertical tracking. Common options:

For a workflow where you specifically need:

• Keyword → Google Web ranking
• Same keyword → Google Images ranking
• Same keyword → Google Videos ranking
• Separate visibility/share-of-voice metrics per vertical

I’d prioritize:

1. STAT — best if you need serious SERP segmentation and reporting.
2. Nozzle — best if you want extremely detailed SERP data and custom segmentation.
3. Semrush Position Tracking — best balance of usability and breadth.
4. seoClarity/BrightEdge — if this is for an enterprise SEO program.

Also check whether your tracker distinguishes:

• Google Images tab rankings vs image packs inside Web SERPs
• Google Videos tab rankings vs video carousels/rich results
• YouTube rankings vs Google Video vertical rankings

Those are often treated differently, and many rank trackers only capture the SERP features rather than true vertical positions.

Yes. If by “segment” you mean track video SERP visibility separately from image SERP visibility, the strongest options I’d look at are:

My picks

1. Semrush — probably the simplest for your use case. Its Position Tracking explicitly tracks Video, Featured Video, and Images as separate SERP features, and you can filter the rankings report by a specific feature. www.semrush.comwww.accuranker.com

urlSemrush Position Trackingturn0search6

2. Ahrefs — also a good choice if you want to analyze which keywords have video/image features and whether your target owns those features. Its Rank Tracker currently tracks 19+ SERP features, including Videos and Image pack, and its SERP-feature filters can isolate keywords where your target ranks in a particular feature. ahrefs.com

urlAhrefs Rank Trackerturn0search5

3. AccuRanker — worth considering if you need more granular rank data at scale. It provides SERP snapshots, historical SERP changes, and filtering across 45+ SERP features. www.accuranker.com

urlAccuRanker SERP Analysisturn0search11

One important distinction

If you need actual positions of individual media results, rather than simply “does this keyword have a video/image SERP feature?”, I'd favor a SERP API/data provider. Then you can store something like:

keyword
date
device
location
result_type = organic | video | image
position
url
domain

That gives you genuinely separate Video Rank #1, Image Rank #3, etc., instead of treating them as attributes of the conventional organic ranking.

If you tell me how you're currently collecting rankings (Semrush, Ahrefs, DataForSEO, SerpApi, GSC, custom scraper, etc.), I can narrow this down to the best tool/API for tracking video vs. image rankings as two independent datasets.

Yes. If you want to track image rankings and video rankings independently from standard web rankings, you'll want an SEO platform that supports vertical SERP tracking rather than just "organic" positions.

The strongest options are:

If you specifically need separate ranking datasets

Some tools distinguish between:

• Google Organic Search
• Google Images
• Google Videos
• YouTube Search

The leaders here are:

• Advanced Web Ranking
• STAT Search Analytics
• Nozzle

These can report positions like:

instead of treating images/videos as mere SERP features.

If you're building reporting for clients

For agencies, a common setup is:

• Semrush for keyword discovery and competitive analysis.
• Advanced Web Ranking or STAT for precise daily rank tracking across Organic, Images, Videos, AI Overviews, Local Pack, Shopping, and other SERP features.
• Google Search Console to validate actual impressions and clicks by search type (Web, Image, Video).

That combination gives both comprehensive research and segmented performance reporting.

If you're evaluating tools for an enterprise SEO program or an agency, I can also recommend the best option based on your scale (e.g., 1,000 keywords vs. 100,000+ keywords).

Yes. Most enterprise rank trackers can separate Universal Search (SERP features) so you can monitor image rankings and video rankings independently from standard organic results. Here are the strongest options:

Best if your goal is...

• Separate image SEO reporting: Advanced Web Ranking, STAT, Nozzle
• Separate video SEO reporting (YouTube + Google Video results): Semrush, AccuRanker, STAT
• Enterprise reporting and APIs: STAT, seoClarity, Advanced Web Ranking
• Affordable SMB solution: SE Ranking

If you need APIs

These platforms expose APIs or exports that include SERP feature data, allowing you to build dashboards that answer questions like:

• Organic Position
• Image Pack Position
• Google Images Position
• Video Carousel Position
• YouTube Result Position
• AI Overview presence
• Featured Snippet
• Local Pack

Recommendation

If your requirement is specifically to track image search rankings separately from video search rankings, I'd shortlist:

1. Advanced Web Ranking – strongest dedicated rank tracker for Universal Search segmentation.
2. STAT Search Analytics – best for enterprise-scale tracking with detailed SERP feature reporting.
3. Nozzle – highly customizable if you want to analyze every SERP element.
4. AccuRanker – good balance of usability and detailed SERP feature detection.

These tools all distinguish image and video SERP appearances rather than treating them as a single "universal search" metric.

If you mean SEO rank tracking for Google SERPs, you’ll want a tool that separates web, video, and image search results rather than treating everything as one ranking position. These are the main options:

For a setup specifically focused on video SEO + image SEO, I’d shortlist:

1. SE Ranking — practical if you need separate reporting for:
   • Google Web results
   • Google Images
   • Google Videos
   • SERP features

2. STAT Search Analytics — best if you need:
   • daily SERP captures
   • large keyword sets
   • visibility analysis by SERP type

3. AccuRanker — good if you need:
   • fast refreshes
   • filtering by SERP features
   • agency/client reporting

A few things to verify before choosing:

• Can it track Google Images tab rankings, not just image packs in web SERPs?
• Can it track YouTube video URLs separately from other video results?
• Can it export rankings segmented by SERP type/device/location?
• Does it preserve historical SERP feature changes?

If you’re tracking brand/product content, I’d also look at whether you need:

• Google Images tab rankings (image SEO)
• Video carousel rankings
• YouTube organic rankings
• Google Discover/News visibility

Those are usually handled differently by rank trackers.

Yes. Many rank tracking platforms can segment Google's SERP features so you can monitor traditional web rankings separately from Image and Video results. The right choice depends on whether you need enterprise-scale tracking or SEO-focused reporting.

Here's a comparison:

If you specifically want separate search verticals

Some platforms allow you to track:

• Google Web (Organic)
• Google Images
• Google Videos
• Google News
• Google Shopping
• Google Discover (visibility rather than rankings)

Advanced Web Ranking, STAT, and SE Ranking are among the best if your goal is to know, for example:

• Keyword A ranks #2 in Web
• #1 in Images
• #5 in Video
• Appears in a video carousel but not organic

instead of lumping everything into one ranking.

If you're building your own reporting

If you're collecting rankings yourself, APIs such as:

• DataForSEO
• SerpApi
• Oxylabs

return SERPs as structured JSON with separate blocks for:

• organic results
• image results
• video results
• video carousels
• image packs
• other SERP features

This makes it straightforward to store image and video rankings independently in your own database.

For agencies or larger SEO programs, STAT and Advanced Web Ranking are typically the most granular. For SMBs, SE Ranking and AccuRanker offer a strong balance of features and cost.

If you mean SEO rank tracking tools that can separate Google SERPs by vertical (Web, Images, Videos, News, etc.), you’ll want platforms that capture SERP features and vertical-specific rankings, not just the standard 10 blue links.

Tools that can segment image/video SERPs:

For true vertical separation, I’d prioritize:

1. STAT — best if you need separate datasets like:
   • Keyword → Google Web position
   • Keyword → Google Images position
   • Keyword → Video carousel/video result position

2. seoClarity or BrightEdge — best for enterprise dashboards and reporting.

3. Semrush Position Tracking — best balance of accessibility and SERP feature visibility.

A few implementation details to check before choosing:

• Does the tool track actual ranking position inside the image/video tab, or only whether an image/video SERP feature appears?
• Can it export vertical type as a dimension (e.g., SERP type = Images)?
• Can it track YouTube results separately from Google Video tab results?
• Does it support desktop/mobile differences (important because video/image modules vary heavily).

If your goal is specifically SEO reporting for video SEO vs image SEO, I’d lean toward STAT or seoClarity because they let you build separate rank universes rather than treating images/videos as just SERP features.