ChatGPT answers, unedited

Yes. If the goal is “how many calls did each physical location receive from Google Search/Maps, and which calls came from organic vs paid search?”, there are several good call-tracking platforms.

Main options

• callrail.com — Strong fit for multi-location businesses. Its Google Business Profile integration connects calls from each profile with call attribution data, recordings, caller information, and other marketing channels. It also integrates with GA4, Google Ads, HubSpot, Salesforce, and others. CallRail CallRail
• whatconverts.com — Particularly useful if you want detailed attribution. It supports separate/static numbers for locations and dynamic number insertion to attribute website calls to Google organic, paid search, campaigns, keywords, landing pages, etc. It explicitly supports multi-location businesses. WhatConverts WhatConverts
• calltrackingmetrics.com — Another established option for call attribution, routing, recordings, and marketing analytics, especially when you need more sophisticated call flows and integrations.

For your specific use case

I'd structure it like this:

WhatConverts, for example, allows static numbers to be associated with a particular location/campaign while dynamic pools attribute website calls to the visitor's source, campaign, keyword and landing page. WhatConverts WhatConverts

One important distinction: if by “from search” you mean Google Business Profile/Maps calls, that's different from someone finding your website through organic Google and then calling the website. You generally want to track those as separate sources.

If you tell me how many locations you have and whether you care about Google Maps/GBP, organic website search, Google Ads, or all three, I can lay out the exact tracking-number architecture and compare CallRail vs. WhatConverts vs. CallTrackingMetrics for it.

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Yes. If the goal is “How many calls did each physical location receive from Google Search/Maps, and which calls came from organic search vs. paid search?”, you want a call-tracking platform that supports multi-location Google Business Profile (GBP) attribution, not just generic phone analytics.

Strong options

• CallRail — probably the most straightforward fit for multi-location local SEO. Its Google Business Profile integration assigns a tracking number to each location, labels calls originating from GBP, and can also track visitors who click from GBP to the website and subsequently call. It integrates with GA4, Google Ads, Looker Studio, CRMs, etc. CallRail Help Center CallRail Help Center CallRail

callrail.com

• WhatConverts — particularly interesting if you're an agency managing many locations/clients. It supports call tracking, recordings/transcripts, location data, attribution, reporting, APIs, and 1,000+ integrations. It also documents tracking calls from Google Ads location assets and GBP. WhatConverts WhatConverts

whatconverts.com

• Analytic Call Tracking (ACT) — another option oriented toward marketing attribution, including local tracking numbers, channel attribution and website/session-level dynamic number insertion. Analytic Call Tracking

The setup I'd use

For, say, 20 dental offices / dealerships / home-service branches, I'd structure it like:

Then each call can carry additional attribution such as:

Location → Source → Campaign → Keyword/landing page → Call duration → Qualified call

CallRail can send call events into GA4, while its Google Ads integration can associate calls with campaign/ad-group/keyword information. CallRail CallRail

One important distinction

If by “from search” you mean specifically calls directly from the Google Business Profile/Google Maps listing, that's relatively easy: give each GBP location its own tracking number.

If you mean all calls generated by local organic SEO, including:

Google search → location page → website → phone call

then you want dynamic number insertion (DNI) + GBP/source attribution, so you can distinguish that call from someone who simply typed the business's number into their phone.

CallRail explicitly supports this distinction, including tracking a visitor who comes from GBP to the website and then calls. CallRail Help Center CallRail Help Center

For a multi-location SEO reporting stack, I'd look first at CallRail and WhatConverts. The deciding factor is whether you need a relatively simple location-by-location dashboard or a more agency-oriented attribution/reporting system.

If you tell me how many locations you have and whether you're an agency reporting to clients or tracking your own locations, I can map out the exact stack (GBP + call tracking + GA4 + Looker Studio) and what the monthly cost would look like.

For multi-location search → phone-call attribution, I’d shortlist:

• callrail.com — easiest overall; tracks calls by source, campaign, landing page, and tracking number, so you can assign a number to each location. CallRail CallRail
• whatconverts.com — stronger for agencies/multi-location reporting and tying calls to marketing sources and lead quality. WhatConverts
• calltrackingmetrics.com — best if you also need sophisticated call routing, IVR, recordings, and call-center analytics. CallRail

For your use case, I’d lean CallRail or WhatConverts. The ideal setup is: Location → GBP/search listing → tracking number → call → source/landing page → qualified call.

Yes. For a multi-location business, I’d look for a call-tracking platform that connects each Google Business Profile/location to its own tracking number and then reports calls by location + source.

Best options

• callrail.com — probably the best fit

• Integrates directly with Google Business Profile, so calls from each local listing can be tracked. CallRail CallRail
• Supports multi-location reporting; CallRail has documented implementations involving 11 locations and dozens of tracking numbers. CallRail
• Can connect calls to Google Ads, GA4, CRM data, and Looker Studio. CallRail CallRail
• You can report something like: - Location A → 184 calls from Google Business Profile
• Location B → 97 calls
• Location C → 241 calls
• It also gives you call recordings, caller data, duration, source attribution, etc.
• whatconverts.com — strong if you want lead/source reporting

• Particularly good if you want to combine calls + forms + other leads in one reporting system.
• It can track calls generated through Google Ads location assets by putting a tracking number on the corresponding Google Business Profile. WhatConverts
• Useful if your ultimate KPI is not just "calls" but qualified leads / sales by location.
• calltrackingmetrics.com — strong for larger/more complex operations

• More oriented toward sophisticated call intelligence, routing, attribution, and contact-center workflows.
• It supports local numbers and has plans geared toward marketing attribution and call tracking. CTM

The setup I'd recommend

If your question is specifically "How many phone calls does each physical location receive from Google/local search?", I'd structure it like this:

Google Search / Maps → Location-specific tracking number → CallRail → GA4 / Looker Studio

For example:

The important distinction is that you want location attribution and source attribution simultaneously. A simple call-forwarding service that only tells you "143 calls came in" isn't enough.

One caveat: Google discontinued its native Business Profile call-history reporting in July 2024, so if you want durable historical call analytics from Google Search/Maps, a third-party tracking setup is particularly useful. CallRail

My pick: CallRail for most multi-location businesses. It has the cleanest combination of Google Business Profile + call attribution + multi-location reporting + GA4/Looker Studio integrations.

If you tell me how many locations you have and whether you mean Google Maps/GBP calls, organic website calls, or both, I can lay out the exact tracking architecture I'd use.

Yes. If the goal is “how many calls did each physical location get from Google Search/Maps, and which calls turned into leads?”, you want more than basic Google Business Profile reporting. You want a call-tracking platform that assigns a trackable number to each location and passes source/location data into your analytics or CRM.

Best options

My shortlist

1. CallRail — probably the easiest starting point

CallRail can connect call data with GA4, allowing calls to become analytics events and conversions. CallRail It also supports Google Business Profile tracking, so you can assign tracking numbers to individual listings/locations. Contentful

For example, you could structure reporting as:

• Location A → 83 Google Search/Maps calls
• Location B → 47 calls
• Location C → 112 calls
• Organic Search vs Google Ads vs other sources
• Answered vs missed
• Qualified vs unqualified
• Booked appointments/revenue

2. WhatConverts — especially good if you're an agency

WhatConverts is compelling if you want calls + forms + chats + lead qualification + revenue in one reporting system. It specifically documents putting a tracking number on a Google Business Profile so calls from that listing become attributable leads. WhatConverts WhatConverts

This is particularly useful if you're reporting to clients and want something like “Location 12 generated 147 leads, including 61 phone calls, worth $X.”

3. Invoca — best for larger multi-location/franchise organizations

Invoca is the one I'd investigate if you're dealing with dozens/hundreds of locations and want sophisticated conversation intelligence. Its multi-location setup supports location-level dashboards/reporting, and it can analyze calls for intent, conversion outcomes and value. Invoca

Invoca also specifically positions its GBP tracking around determining how many calls each location generates and which calls convert. Invoca

One important distinction

If by “from search” you mean Google Business Profile/Maps calls, don't rely solely on GA4.

A person can search:

“dentist near me” → see GBP → tap Call

There may be no website visit, so GA4 never gets a session to attribute. That's precisely the attribution gap these call-tracking systems are designed to solve. WhatConverts

I'd therefore set up:

Google Search/Maps → location-specific tracking number → call platform → GA4/CRM → location-level dashboard

And keep the business's real phone number as a secondary number where appropriate to preserve NAP consistency. WhatConverts explicitly recommends this approach for GBP tracking. WhatConverts

If you tell me how many locations you have and whether you mean Google Maps/GBP calls, organic website calls, Google Ads calls, or all three, I can narrow this to the best 2–3 tools and explain exactly how I'd architect the tracking.

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Yes. If you have multiple physical locations and want to know how many calls each location gets from Google Search/Maps, you want a call-tracking platform that can combine:

• Google Business Profile attribution
• Google organic/paid search attribution
• A separate location/profile for each branch
• Call volume, duration, recordings/transcripts, and qualified/converted calls
• Ideally GA4/Looker Studio/CRM integrations for centralized reporting

Best options

My first two choices would be CallRail and WhatConverts.

1. CallRail

DirectionsWebsite[Call](tel:+1 888-663-0997)

CallRail is probably the easiest fit if your primary question is:

"How many calls did Location A, Location B, and Location C get from Google?"

Its Google Business Profile integration lets you put a tracking number on each profile while retaining the actual business number as the secondary number for NAP consistency. It captures call history and source information, and CallRail can feed call events into GA4. CallRail CallRail

You can also push the data into Looker Studio, which is useful if you want one dashboard like:

CallRail specifically supports custom reporting in Looker Studio using its call-attribution data. CallRail

callrail.com

2. WhatConverts

WhatConverts is particularly interesting if you have many locations and want each location treated as its own reporting entity.

Its "Profiles" represent an individual website or location, and each profile has its own tracking setup, integrations and reporting. WhatConverts

It also explicitly supports tracking calls from Google Business Profiles, including calls from Search and Maps, and can report caller information, recordings, attribution and conversions. WhatConverts

More importantly, its tracking can distinguish Google organic vs. paid search, and its dynamic number insertion can track search traffic from Google, Bing and Yahoo. WhatConverts

whatconverts.com

3. Invoca

If you're talking about dozens or hundreds of locations/franchises, I'd look seriously at Invoca.

Its multi-location product is designed specifically to report call volume and outcomes by region, state, city and individual location, along with caller intent and call-handling performance. Invoca

That's more enterprise-oriented than CallRail/WhatConverts.

invoca.com

One important distinction

There are actually two different things you may want to measure:

A. Calls directly from the Google Business Profile

Someone searches:

"plumber near me"

They see your location's Google listing and tap Call.

For this, give each GBP/location its own tracking number. CallRail and WhatConverts can handle this. WhatConverts CallRail

B. Calls after someone visits your website from Google

Someone searches:

"emergency plumber Springfield"

→ clicks your website
→ browses it
→ calls the phone number.

For this, you want dynamic number insertion (DNI) so the number changes based on the visitor/source. That gives you much better attribution to Google organic search, paid search, campaign, keyword, landing page, etc. WhatConverts explicitly supports search-based DNI triggers. WhatConverts

What I'd build for a multi-location business

I'd structure it like this:

Google Search / Maps → tracking layer → location → call → CRM

For each location:

1. Unique GBP tracking number
2. Website DNI pool
3. Google Ads integration
4. GA4 integration
5. Call recording/transcription
6. "Qualified lead" call classification
7. CRM integration
8. Looker Studio dashboard

Then you can answer not just "how many calls?", but:

"Which locations generate the most calls from Google, and which locations turn those calls into customers?"

That's a much more useful local SEO KPI.

If you tell me how many locations you have and whether you're using Google Business Profiles, Google Ads, GA4, and/or a CRM (HubSpot, Salesforce, ServiceTitan, etc.), I can recommend the best stack and explain exactly how I'd set up the attribution.

callrail.com

2. WhatConverts

WhatConverts is particularly interesting if you have many locations and want each location treated as its own reporting entity.

Its "Profiles" represent an individual website or location, and each profile has its own tracking setup, integrations and reporting. WhatConverts

It also explicitly supports tracking calls from Google Business Profiles, including calls from Search and Maps, and can report caller information, recordings, attribution and conversions. WhatConverts

More importantly, its tracking can distinguish Google organic vs. paid search, and its dynamic number insertion can track search traffic from Google, Bing and Yahoo. WhatConverts

whatconverts.com

3. Invoca

If you're talking about dozens or hundreds of locations/franchises, I'd look seriously at Invoca.

Its multi-location product is designed specifically to report call volume and outcomes by region, state, city and individual location, along with caller intent and call-handling performance. Invoca

That's more enterprise-oriented than CallRail/WhatConverts.

invoca.com

One important distinction

There are actually two different things you may want to measure:

A. Calls directly from the Google Business Profile

Someone searches:

"plumber near me"

They see your location's Google listing and tap Call.

For this, give each GBP/location its own tracking number. CallRail and WhatConverts can handle this. WhatConverts CallRail

B. Calls after someone visits your website from Google

Someone searches:

"emergency plumber Springfield"

→ clicks your website
→ browses it
→ calls the phone number.

For this, you want dynamic number insertion (DNI) so the number changes based on the visitor/source. That gives you much better attribution to Google organic search, paid search, campaign, keyword, landing page, etc. WhatConverts explicitly supports search-based DNI triggers.

What I'd build for a multi-location business

I'd structure it like this:

Yes. If your goal is specifically “How many calls did each physical location receive from Google Search / local search?”, I’d look at call-tracking platforms that can associate calls with Google Business Profile listings, location extensions, landing pages, and organic/paid search attribution.

Best options

• callrail.com — probably the best fit for multi-location local SEO.

CallRail supports Google Business Profile integrations and multiple-location setups, and its tracking can distinguish calls by source, campaign, landing page, caller, and tracking number. It can also send call events into GA4. CallRail Help Center CallRail CallRail Help Center
Good setup: one tracking number/GBP association per location → attribute calls to Google Organic, Google Ads, GBP, etc. → roll everything up in Looker Studio/GA4.

• whatconverts.com — best if you want broader lead attribution.

It tracks calls, forms, and chats together and includes location data, call recordings/transcripts, marketing-source attribution, and API access. It also has 1,000+ integrations. WhatConverts WhatConverts
This is attractive if you ultimately want a report like Location → Organic Search → Calls → Qualified Calls → Revenue rather than simply call volume.

• calltrackingmetrics.com — good for sophisticated call/conversation analytics.

I'd consider it if you need more advanced call routing, conversation intelligence, attribution, or integrations with a CRM/sales operation. CallRail describes CTM as a platform for attributing leads, routing calls, and reporting across campaigns. CallRail

The important distinction

For a multi-location business, don't just track the caller's geographic location. That's different from tracking which business location generated the call.

You ideally want a data structure like:

CallRail, for example, can use tracking numbers associated with Google location extensions and attribute calls to Google Ads; its documentation specifically discusses using tracking numbers for multi-location businesses. CallRail Help Center

What I'd choose

If you're primarily doing local SEO for a business with many locations, I'd start with CallRail.

If you're an agency and want to build a more sophisticated SEO → call → qualified lead → customer/revenue reporting system, I'd shortlist CallRail vs. WhatConverts.

The key implementation is to make location a first-class dimension in the tracking setup—not merely report the caller's city. That lets you answer questions like:

“Which locations are getting the most calls from Google organic search, and which locations have the best call-to-customer rate?”

If you tell me how many locations you have and whether you're tracking Google Business Profile, organic website search, Google Ads, or all three, I can lay out the exact tracking architecture and which tool I'd use.

Yes. If your goal is specifically “how many phone calls did each physical location receive from Google Search/Maps, and which locations are generating the most qualified calls?”, there are several good options.

Best options

• callrail.com — best overall for multi-location local SEO

• Supports separate tracking for multiple locations.
• Integrates with Google Business Profiles, Google Ads and Google Analytics.
• You can report calls by location and marketing source, and it supports scheduled reports for individual location managers. CallRail Contentful
• Strong choice if you mainly care about call volume + call quality/conversation intelligence.
• whatconverts.com — best for detailed lead attribution

• Can put a dedicated tracking number on each Google Business Profile and attribute calls to that location. WhatConverts
• Goes beyond calls: forms, chats and other leads can be tracked in the same system.
• Particularly useful if you want reports such as Location → Google Organic → Calls → Qualified Leads rather than simply counting calls. WhatConverts WhatConverts
• CallTrackingMetrics — best if you need sophisticated call routing/operations

• Good fit when locations have complicated call flows, departments, IVRs, routing rules, etc.
• It is designed around call tracking, attribution and conversation analytics. CallRail

The setup I'd recommend

For a business with, say, 20 locations, I'd structure it like:

Google Search / Maps
→ Location-specific tracking number
→ Call tracking platform
→ Location
→ Call outcome / qualified lead
→ CRM

So your reporting can look like:

The important distinction is tracking the Google Business Profile/Maps number separately for each location. WhatConverts explicitly supports this approach, while CallRail also has a Google Business Profile integration that assigns tracking numbers to individual locations. WhatConverts Contentful

My pick

If you're primarily an SEO/local-search team, I'd shortlist:

1. CallRail — easiest, polished multi-location reporting.
2. WhatConverts — better if you want granular lead-quality and marketing attribution.
3. CallTrackingMetrics — better for complex call-center/routing requirements.

If you tell me how many locations you have and whether you want to measure Google Maps/GBP separately from organic website search, I can lay out the exact tracking architecture I'd use—including how to avoid messing up NAP/GBP data.

Google Search / Maps
→ Location-specific tracking number
→ Call tracking platform
→ Location
→ Call outcome / qualified lead
→ CRM

So your reporting can look like:

The important distinction is tracking the Google Business Profile/Maps number separately for each location. WhatConverts explicitly supports this approach, while CallRail also has a Google Business Profile integration that assigns tracking numbers to individual locations. WhatConverts Contentful

My pick

If you're primarily an SEO/local-search team, I'd shortlist:

Yes. If your goal is specifically “how many calls did each physical location receive from Google Search / Google Maps, and which location is generating the most qualified calls?”, there are several good options.

Best options

1. CallRail — probably the easiest starting point

callrail.com has a direct Google Business Profile integration. You can put a tracking number on each location's GBP listing and see calls generated from those profiles. It also provides recordings, caller information and other call analytics. CallRail

It also integrates with GA4, so you can combine call conversions with your website/search data. CallRail

For example, you could structure it as:

• Boise location → tracking number A
• Meridian location → tracking number B
• Nampa location → tracking number C
• Google Business Profile → source
• Organic website traffic → dynamic number insertion
• Google Ads → separate tracking number

Then report:

Location → Google organic calls → Google Maps/GBP calls → website calls → qualified calls → booked customers

2. WhatConverts — my pick if you're managing lots of locations

whatconverts.com is particularly interesting for multi-location/local SEO because it can attribute calls to marketing source, medium, campaign, keyword and landing page. Its call-tracking system explicitly supports Google Business Profile calls. WhatConverts WhatConverts

It also lets you build custom reports, so you could create something like:

Location 17 — September

• Google Organic: 83 calls
• Google Business Profile: 61 calls
• Paid Search: 29 calls
• Qualified calls: 97
• New customers: 42
• Revenue: $XX,XXX

That's particularly useful if you're doing SEO for a franchise or multi-location business.

3. CallTrackingMetrics

calltrackingmetrics.com is worth considering if you need more sophisticated call routing, IVR, agent analytics and call-center functionality in addition to marketing attribution. CallRail

I'd lean toward this if the question is not just “where did the call come from?” but also “which location/department/agent handled it, how well did they handle it, and did it become a sale?”

The important distinction for local SEO

I'd actually set this up with two layers of tracking:

1. GBP/Maps calls

Give each Google Business Profile location its own tracking number.

This answers:

“How many people clicked/called this location directly from Google's local listing?”

CallRail and WhatConverts both support this type of tracking. CallRail WhatConverts

2. Organic-search → website → phone calls

Use dynamic number insertion on the website.

That answers:

“Someone searched Google, visited our location/service page, and then called us.”

This distinction matters because otherwise you can undercount the SEO-generated calls that happen after someone visits the website rather than directly from the GBP listing.

What I'd recommend

If you're tracking 10–100+ locations, I'd shortlist:

WhatConverts → best if the primary objective is SEO/lead reporting by location.

CallRail → best if you want a simpler implementation and excellent call analytics.

CallTrackingMetrics → best if call operations/IVR/agents are as important as marketing attribution.

And I would make the reporting dimension Location × Source × Call Quality, rather than simply counting total calls.

For example:

Location A

• Google Maps: 84 calls
• Google organic website: 57
• Google Ads: 31
• Total: 172
• Qualified: 119
• Booked: 63

That gives you a much more meaningful local SEO ROI metric than rankings or traffic alone.

Yes. If you have multiple physical locations and want to answer something like “How many phone calls did each location receive from Google Search/Maps, and which locations generated qualified calls?”, I’d look at these:

• callrail.com — best overall for most multi-location businesses. Its Google Business Profile integration lets you put a tracking number on each GBP and bring call history/source data into one dashboard. It also supports caller/source attribution, recordings, transcripts, call tagging, and Google Analytics/Google Ads integrations. CallRail CallRail CallRail
• whatconverts.com — excellent if you want lead attribution beyond just calls. It can track calls originating from Google Business Profiles and Google Ads location assets, while tying calls to source, campaign, caller information, duration, recordings, and downstream lead/sales data. WhatConverts WhatConverts WhatConverts
• invoca.com — strongest for enterprise/many-location organizations. It goes beyond counting calls into conversation intelligence, automated call scoring, location-level performance reporting, and connecting call data with platforms such as Google Analytics and Salesforce. Invoca Invoca Invoca

The setup I'd recommend

For each location, create a distinct tracking identity:

Location A → GBP → tracking number A → Location A's phone
Location B → GBP → tracking number B → Location B's phone
Location C → GBP → tracking number C → Location C's phone

Then report:

The important distinction is that Google Business Profile's basic call reporting isn't enough if you want reliable location-level marketing attribution and call quality. A call-tracking platform gives you the tracking number/attribution layer and can then feed the calls into GA4, Google Ads, CRM, or reporting tools. CallRail CallRail

My pick: CallRail for a typical multi-location company; WhatConverts if you want more comprehensive lead-source reporting; Invoca if you're managing a large enterprise network and want serious conversation intelligence.

If you tell me how many locations you have and whether you use Google Business Profiles + GA4/Looker Studio/CRM, I can recommend the cleanest architecture and explain exactly how I'd track “calls from Google Search” per location without corrupting your local SEO/NAP data.

Yes. If the goal is “how many calls did each physical location receive from Google Search/Maps, and which location is generating the most qualified calls?”, you want a call-tracking platform that can tie numbers to individual Google Business Profiles and/or location assets.

Best options

My first choice would be CallRail for a multi-location local SEO program. Its Google Business Profile integration lets you assign a tracking number to each location, while retaining the actual business number as a secondary number. It can then report calls originating from each profile. CallRail CallRail

CallRail can also send call data into GA4, so you can combine calls with website traffic, conversions, and other marketing data. CallRail

callrail.com

WhatConverts

WhatConverts is particularly attractive if your reporting question is less “how many calls?” and more “which locations and marketing sources actually generated leads/revenue?”

Its GBP integration tracks calls and website visits originating from the Business Profile, and its reporting can include caller information, call recordings/transcriptions, conversions, and ROI. WhatConverts

It also supports Google Ads Location Assets, allowing calls to be attributed back to the relevant Google Ads/location campaign. WhatConverts

CallTrackingMetrics

CallTrackingMetrics is worth considering if you need sophisticated attribution. It supports separate sources for Google Organic, Google Business Profile, Google Ads call assets, etc., and can associate organic-search calls with the search query used by the visitor. CallTrackingMetrics

It also has geographic/visitor-based number replacement capabilities, which can be useful for larger organizations. CallTrackingMetrics

calltrackingmetrics.zendesk.com

The setup I'd recommend

For, say, 25 locations, I'd structure it like this:

Location 1

• GBP → tracking number #1
• Website → dynamic number insertion
• Google Ads/location asset → tracking number #1 or dedicated paid-search number
• Calls → CallRail/WhatConverts
• Data → GA4/Looker Studio

Location 2

• GBP → tracking number #2
• Same setup

…and so on.

Then your dashboard can show:

The important distinction is that Google Business Profile calls and calls from someone who first discovered you through organic search and then called your website are different attribution paths. A good implementation should capture both. CallRail's GBP integration can use UTM parameters to help connect someone who clicks from the profile to the website and subsequently calls. CallRail

Also, Google discontinued the old Business Profile call-history reporting, so relying on GBP itself isn't sufficient for this type of historical call analytics. CallRail

Bottom line: I'd shortlist CallRail → WhatConverts → CallTrackingMetrics, in that order for most multi-location local SEO programs. If you tell me how many locations you have, whether they share one website, and whether you care about Google Maps/GBP vs. organic Google Search separately, I can recommend the exact tracking architecture.

It also supports Google Ads Location Assets, allowing calls to be attributed back to the relevant Google Ads/location campaign. WhatConverts

CallTrackingMetrics

CallTrackingMetrics is worth considering if you need sophisticated attribution. It supports separate sources for Google Organic, Google Business Profile, Google Ads call assets, etc., and can associate organic-search calls with the search query used by the visitor. CallTrackingMetrics

It also has geographic/visitor-based number replacement capabilities, which can be useful for larger organizations. CallTrackingMetrics

calltrackingmetrics.zendesk.com

The setup I'd recommend

For, say, 25 locations, I'd structure it like this:

Location 1

• GBP → tracking number #1
• Website → dynamic number insertion
• Google Ads/location asset → tracking number #1 or dedicated paid-search number
• Calls → CallRail/WhatConverts
• Data → GA4/Looker Studio

Location 2

• GBP → tracking number #2
• Same setup

…and so on.

Then your dashboard can show:

Yes. If your goal is specifically “how many calls did each physical location get from Google Search/Maps?”, there are a few good approaches, but they differ substantially in how much attribution you get.

Best options

1. WhatConverts — probably the closest fit

For a multi-location business, I'd look hardest at WhatConverts. It can put a tracking number on each Google Business Profile and attribute calls to that listing. It also supports source/medium/campaign/keyword attribution and can distinguish calls alongside other lead types. WhatConverts WhatConverts

So you could build something like:

Location             GBP calls     Organic website calls    Total SEO calls
──────────────────────────────────────────────────────────────────────────
Oxford, MS                 83                  41                  124
Tupelo, MS                 57                  32                   89
Southaven, MS              96                  48                  144
Memphis, TN               121                  67                  188

And then drill into which calls were qualified, duration, recordings, source, landing page, etc.

That's particularly useful if you're trying to prove the value of local SEO rather than merely report Google Business Profile impressions.

2. CallRail — excellent if you're already using GA4

CallRail is another strong choice. Its attribution system connects calls to marketing sources and can send call events into GA4, Google Ads and Microsoft Advertising. CallRail CallRail

I'd favor CallRail if your reporting stack already revolves around GA4 + Looker Studio + call tracking.

The important distinction is that you need to architect the tracking around each location. For example, each location can have its own tracking number/GBP configuration, allowing you to report:

Google organic → Location A → phone call

rather than simply:

Google organic → phone call

3. Google itself — useful, but not enough for serious attribution

Google Business Profile now has a native connection to GA4 that exposes metrics including calls, website clicks and directions. Google Help Google Help

The catch is important for a multi-location operation: Google's GA4 integration currently provides aggregated GBP metrics when multiple profiles are linked, rather than letting you segment those metrics by individual Business Profile. Google Help

So I wouldn't make native GBP → GA4 your primary solution if the business has dozens or hundreds of locations.

What I'd recommend

If you're managing multiple local locations and want to quantify SEO-generated phone calls, I'd structure it as:

Google Search/Maps → location-specific tracking → call platform → GA4/CRM/reporting

And I'd use WhatConverts or CallRail as the call layer.

One particularly important distinction: there are really two types of “SEO calls” you probably want to measure:

1. GBP/Maps calls — someone searches, sees the location's Google listing, and taps Call.
2. Organic website calls — someone searches, clicks your website, and then calls from the website.

You want to keep those separate. WhatConverts explicitly supports tracking calls from Google Business Profile as well as dynamic number insertion for website visitors. WhatConverts WhatConverts

If you tell me roughly how many locations you have (e.g. 10, 50, 500+) and whether you're using Google Business Profile, GA4, and/or a CRM, I can recommend the best architecture and show you exactly how I'd structure the location-level call reporting.

So you could build something like:

Location             GBP calls     Organic website calls    Total SEO calls
──────────────────────────────────────────────────────────────────────────
Oxford, MS                 83                  41                  124
Tupelo, MS                 57                  32                   89
Southaven, MS              96                  48                  144
Memphis, TN               121                  67                  188

And then drill into which calls were qualified, duration, recordings, source, landing page, etc.

That's particularly useful if you're trying to prove the value of local SEO rather than merely report Google Business Profile impressions.

2. CallRail — excellent if you're already using GA4

CallRail is another strong choice. Its attribution system connects calls to marketing sources and can send call events into GA4, Google Ads and Microsoft Advertising. CallRail CallRail

I'd favor CallRail if your reporting stack already revolves around GA4 + Looker Studio + call tracking.

The important distinction is that you need to architect the tracking around each location. For example, each location can have its own tracking number/GBP configuration, allowing you to report:

Google organic → Location A → phone call

rather than simply:

Google organic → phone call

3. Google itself — useful, but not enough for serious attribution

Google Business Profile now has a native connection to GA4 that exposes metrics including calls, website clicks and directions. support.google.com support.google.com

The catch is important for a multi-location operation: Google's GA4 integration currently provides aggregated GBP metrics when multiple profiles are linked, rather than letting you segment those metrics by individual Business Profile.

So I wouldn't make native GBP → GA4 your primary solution if the business has dozens or hundreds of locations.

What I'd recommend

If you're managing multiple local locations and want to quantify SEO-generated phone calls, I'd structure it as:

Yes. If your goal is “how many calls did each physical location receive from Google Search/Maps?”, you want a call-tracking platform that can associate a tracking number with each Google Business Profile (GBP) location—not just generic website call tracking.

Best options

CallRail would probably be my first choice if you have a multi-location business and mainly want clean reporting. Its Google Business Profile integration puts a tracking number on the profile while retaining the actual number as a secondary number, and it specifically labels GBP-related calls. CallRail CallRail Help Center

You can then structure reporting roughly as:

• Location A → 147 Google/Maps calls
• Location B → 92 Google/Maps calls
• Location C → 211 Google/Maps calls
• Location D → 64 Google/Maps calls

And separately measure website organic calls, Google Ads calls, Local Services Ads calls, etc.

WhatConverts is especially interesting

whatconverts.com has particularly strong lead-level reporting. It can use a tracking number on a Google Business Profile and attribute calls from Google's location assets. WhatConverts

I'd lean toward WhatConverts if you're managing dozens/hundreds of locations or want sophisticated reporting, because you can filter leads by source, campaign, location and lead quality and build custom reports without stitching everything together in spreadsheets. WhatConverts WhatConverts

One important distinction

If by “from search” you mean:

Someone searches “dentist near me” → sees Location #17's Google listing → taps Call

then you need GBP/location-level call tracking.

If you mean:

Someone searches → clicks the website → calls from the website

then dynamic number insertion (DNI) can attribute the call to the organic search session/keyword, and tools like CallRail can send the resulting call data into GA4. CallRail

For a multi-location operation, I'd ideally track both:

Google Search/Maps → GBP → Call
Google Search → Website → Call

That gives you a much more complete picture of calls generated by each location.

If you tell me roughly how many locations you have (10, 100, 1,000+) and whether you use Google Business Profile + GA4/Looker Studio, I can recommend the best architecture and compare CallRail vs WhatConverts vs CallTrackingMetrics for your specific setup.

Yes. If you have multiple physical locations and want to answer “how many phone calls did Location A get from Google Search vs. Location B?”, you want a call-tracking platform that can combine Google Business Profile + organic search attribution + location-level reporting.

Best options

• callrail.com — probably the best fit for most multi-location businesses.

It integrates directly with Google Business Profile, Google Ads, and GA4. You can assign tracking to individual locations, record calls, identify the source of callers, and create location-specific reporting. CallRail specifically supports multi-location reporting and can send reports to individual location managers. CallRail CallRail

• whatconverts.com — strongest if you care about lead quality as well as call volume.

It can attribute calls to source/medium/campaign/keyword and supports Google Business Profile/Google Ads Location Asset tracking. You can also filter calls by things such as qualified/quotable leads and create custom reports. WhatConverts WhatConverts WhatConverts

• calltrackingmetrics.com — best if you also need call-center functionality.

It's more sophisticated for routing, IVR, call handling, and custom integrations, in addition to marketing attribution. I'd choose it when the phone operation itself is complex rather than just needing local SEO reporting.

One important distinction

Google itself now lets you connect Google Business Profiles to GA4 and report calls, website clicks, directions, etc. across your profiles. However, when multiple profiles are linked, Google's GA4 reporting is aggregated and doesn't let you segment those GBP metrics by individual profile. Google Support Google Support

So for your use case, I'd build the measurement stack like this:

Google Search / Maps → Location-specific GBP → call tracking number → CallRail/WhatConverts → GA4/CRM

Then your dashboard can look something like:

My pick: start with CallRail unless you specifically need WhatConverts' deeper lead-quality reporting or CallTrackingMetrics' call-center capabilities. CallRail also has an API/webhook capability if you ultimately want to push location-level call data into your own BI dashboard. apidocs.callrail.com

If you tell me how many locations you have and whether you're primarily trying to measure Google Maps/GBP calls, organic website calls, or both, I can recommend the exact setup and tracking-number architecture.

If you have multiple locations and want to know how many phone calls each location receives from search (Google Search, Maps, organic, ads, etc.), you’ll typically want a local call tracking + attribution platform rather than just Google Business Profile reporting.

Here are the strongest options:

Invoca CallRail Nimbata## What I’d recommend for a local SEO / multi-location setup

1. Track Google Business Profile calls separately

Google provides call insights for Business Profile locations, including answered and missed calls, with location-level data available through its APIs. Google for Developers Google for Developers

However, native Google reporting is limited if you need:

• which keyword drove the call
• organic vs paid search attribution
• caller quality
• recordings/transcripts
• booked jobs/revenue

For that, add call tracking.

2. Use dynamic number insertion (DNI)

A good setup looks like:

• Location A Google listing → tracking number A
• Location B Google listing → tracking number B
• Website visitors from organic search → dynamic numbers
• Google Ads visitors → separate tracking numbers

Then you can report:

• Calls by location
• Calls by source (Google Maps, organic, ads)
• Calls by keyword
• Missed calls
• Qualified leads
• Conversion rate

CallFlux Iovox## Suggested stack by company size

5–50 locations

Use:

• CallRail
• Google Business Profile integration
• Google Analytics 4
• Looker Studio dashboard

CallRail specifically supports connecting Google Business Profile calls into its call analytics workflow. CallRail

50–500+ locations / franchise

Use:

• Invoca or Marchex
• CRM integration (Salesforce, HubSpot, etc.)
• centralized reporting by region/store

Invoca focuses heavily on multi-location reporting, including call volume, caller intent, outcomes, and performance by location. Invoca

Metrics I’d put on the dashboard

For each location:

• Total inbound calls
• Calls from Google Search
• Calls from Google Maps
• Calls from paid search
• Qualified calls
• Missed calls
• Average call duration
• Conversion rate
• Cost per call
• Revenue per call

If you tell me how many locations you have (e.g., 10, 100, 1,000+) and whether the calls come mainly from Google Business Profiles, organic website traffic, or paid search, I can narrow this to the best-fit tools and architecture.

Yes. If the goal is “How many calls did each physical location receive from Google Search/Maps, and which locations are producing qualified calls?”, you want a call-tracking platform that connects Google Business Profile + phone tracking + location-level reporting, rather than relying on GBP/GA4 alone.

Best options

1. CallRail — my default recommendation

CallRail has a direct Google Business Profile integration. You can assign a tracking number to each GBP location and identify calls originating from that listing. It also supports website visitor tracking, so you can distinguish calls from Google organic/search traffic and other marketing sources. www.callrail.comwww.invoca.comwww.whatconverts.comsupport.google.com

For a multi-location business, you could structure reporting roughly as:

Location A → Google Business Profile → 147 calls → 92 unique → 61 qualified
Location B → Google Business Profile → 89 calls → 64 unique → 38 qualified
Location C → Google Business Profile → 213 calls → 131 unique → 97 qualified

CallRail also integrates with GA4 and can send call events into Analytics, allowing you to combine call data with website behavior. www.callrail.com

It can separately track Google Ads location-extension calls as well. support.callrail.com

2. Invoca — strongest if you care about revenue

Invoca is more enterprise/conversation-intelligence oriented. It can attribute calls from Google Business Profile listings and analyze whether calls were answered, qualified, converted, etc. It can then connect that data with platforms such as Google Analytics, Adobe Analytics and Salesforce. www.invoca.com

I'd look at Invoca if you're managing hundreds of locations or need to prove calls → appointments → revenue, rather than simply counting calls.

3. WhatConverts — good alternative for lead attribution

WhatConverts tracks calls with marketing data attached and supports recordings, transcripts, location data and API integrations. It advertises 1,000+ integrations, which can be useful if you're pushing leads into a CRM or reporting system. www.whatconverts.com

One important distinction

If by “from search” you mean:

A. Calls directly from the Google Business Profile / Maps listing

That's relatively straightforward: assign a tracking number to each location's GBP listing.

B. Calls after someone finds the location through Google organic search → visits the location's website → calls

You want dynamic number insertion (DNI) / website visitor tracking as well. CallRail, for example, can identify the marketing source and visitor journey before the call. support.callrail.com

C. You want to compare locations

I'd set up a reporting schema like:

Location → GBP listing → Search/Maps → Tracking number → Call → Qualified? → Appointment → Revenue

That gives you much more useful reporting than simply counting GBP's “calls” metric.

What I'd choose

For a typical 10–100 location business, I'd start with CallRail + Google Business Profile + GA4/Looker Studio.

For a large franchise/enterprise organization, I'd evaluate Invoca alongside CallRail.

One caveat: Google itself can now connect Business Profiles to GA4 and expose profile interactions such as calls, but that is better viewed as profile-performance data, not a replacement for dedicated call attribution/conversation analytics. support.google.com

If you tell me roughly how many locations you have and whether you're trying to track Google Maps/GBP calls, organic website calls, or both, I can lay out the exact tracking architecture and recommend the best tool.

Yes. If you have multiple physical locations and want to answer:

“How many phone calls did each location receive from Google Search/Google Maps, and which locations are generating the best calls?”

you want a call-tracking platform with local/GBP attribution, rather than relying on GA4 or Google Business Profile reporting alone.

Best options

• callrail.com — best overall/easiest

• Dynamic number insertion (DNI) for your website.
• Tracks calls back to marketing source, campaign, landing page, etc.
• Integrates with GA4, so call events can be analyzed alongside web traffic. CallRail
• Good choice if you have, say, 10–100 locations and want relatively straightforward reporting.
• I'd structure each location as its own tracking number/profile and report Google Organic → Location → Calls.
• whatconverts.com — strongest for multi-location/local SEO reporting

• Specifically supports tracking calls from Google Business Profile/Google local listings using tracking numbers. WhatConverts WhatConverts
• Can tie calls to source/medium, campaigns, keywords and other marketing data.
• Particularly useful if you need reports such as “Location A generated 143 calls from organic search, of which 87 were qualified.”
• It also tracks forms/chat alongside calls, giving you one lead database rather than just call counts. WhatConverts
• My pick if your primary goal is proving local SEO performance across locations.
• calltrackingmetrics.com — best if call-center operations matter

• Better fit when you need call routing, IVR, agent performance, call recording/scoring, etc.
• Attribution is there, but it's more of a contact-center + attribution platform than a simple local SEO reporting tool. A recent comparison similarly characterizes CTM as the stronger choice when routing/agent functionality is important. Groove Media

The setup I'd recommend

For a multi-location business, I'd build the measurement around this hierarchy:

Google Search / Google Maps → Location → Call → Qualified Call

For example:

That lets you distinguish “this location gets a lot of calls” from “this location gets valuable calls.”

One important distinction: Google Search/Maps attribution and website attribution aren't exactly the same thing. For calls made directly from a Google Business Profile/local listing, you need a tracking-number strategy for the profile; for people who click through to your website and then call, DNI can capture the digital source. WhatConverts explicitly documents both approaches. WhatConverts WhatConverts

My shortlist

If you're primarily an SEO/local-search team: WhatConverts
If you want the easiest general-purpose implementation: CallRail
If you operate a substantial call center: CallTrackingMetrics

If you tell me how many locations you have and whether you're trying to track Google Maps calls, website calls, or both, I can lay out the exact architecture I'd use—including how to separate location × organic vs. paid × Google Search vs. Maps.

If you want to know how many phone calls each physical location receives from search, you’ll typically want a multi-location call tracking platform that connects Google Search/Maps activity, website visits, and phone conversions.

Here are the main tools used for this:

Common setup for a multi-location business

A typical implementation looks like:

1. Create a tracking number for each location

• Example: - Chicago location → tracking number A
• Indianapolis location → tracking number B
• Dallas location → tracking number C
• Connect tracking numbers to:

• Google Business Profiles
• Location landing pages
• Paid search ads
• Organic search traffic
• Report by location:

• Calls received
• Answered vs missed calls
• Call duration
• Caller source (Google Search, Maps, ads, website)
• Keyword/campaign attribution
• Qualified leads

CallRail is a common choice for this use case because it supports multiple location tracking, dynamic number insertion for websites, call reporting, and integrations with analytics platforms. CallRail Help Center CallRail It can also send call events into Google Analytics so calls can be analyzed alongside web activity. CallRail

If your focus is specifically Google Search + Google Maps calls

Also look at the native Google data:

• business.google.com provides location-level insights such as calls, website clicks, and directions. Google Help
• Google’s Business Profile APIs can expose call insights for locations, including answered/missed call metrics where available. Google for Developers

The limitation is that Google’s native reporting is usually not enough for full marketing attribution (for example, “this Google organic search keyword caused this call”), which is why businesses often layer in call tracking software.

For a franchise or 10+ location business, I’d usually compare:

• CallRail → best balance of cost + local SEO attribution
• Invoca/Marchex → enterprise call intelligence
• WhatConverts → agency-friendly reporting

If you share roughly how many locations you have and whether you mean Google Maps calls, organic search calls, paid search calls, or all of them, the best fit changes.

Yes. If your goal is “how many calls did each physical location receive from Google Search/Maps?”, there are several good call-tracking platforms, but they differ in how cleanly they handle multi-location local SEO.

Best options

1. CallRail — probably the easiest fit

callrail.com

CallRail has a direct Google Business Profile integration. It can put a tracking number on each GBP while retaining the actual business number as a secondary number, and it records calls, caller information, recordings and attribution. CallRail

For a business with, say, 25 locations, you could structure reporting like:

• Location A → 147 Google/Maps calls
• Location B → 93
• Location C → 211
• Location D → 64

And then break those down further by organic search, paid search, website, GBP, campaign, landing page, etc.

CallRail also integrates with GA4, sending call events into Analytics so you can combine calls with website behavior and other marketing data. CallRail

I'd start here if you're primarily an SEO/local-search operation.

2. WhatConverts — strongest if you care about lead quality

whatconverts.com

WhatConverts is particularly interesting if you're trying to answer more than “how many calls?”

For example:

Location 12 generated 184 Google calls, of which 96 were qualified leads and 31 became customers.

It supports tracking calls from Google Ads Location Assets through a tracking number attached to the corresponding Google Business Profile. WhatConverts

Its reporting lets you filter leads by source, medium, campaign, keyword, landing page, qualification/status, etc. WhatConverts WhatConverts

I'd choose this if you're trying to prove actual revenue/lead value from local SEO rather than simply call volume.

3. CallTrackingMetrics — powerful for complex setups

calltrackingmetrics.com

CTM is a strong option if you need sophisticated attribution. It supports custom tracking sources, ROI reporting and geographic number selection. Its GeoContact functionality can dynamically show a visitor a tracking number based on geographic location. CallTrackingMetrics

This makes it attractive for organizations with complicated routing such as:

Searcher → Google → Location #17 → website → phone call → call center → qualified lead → sale

rather than just simple call counting.

One important distinction

If by “from search” you mean Google Search/Maps specifically, I would not rely solely on GA4.

Google's own GBP/GA integration can show actions such as calls and website clicks and can aggregate reporting across multiple profiles. Google Help But dedicated call tracking gives you substantially richer information about the actual phone call and its attribution.

What I'd build for a multi-location SEO program

I'd use:

Google Business Profiles → CallRail → GA4/Looker Studio

with one tracking configuration per location.

Then your master dashboard could have:

That gives you a much more useful local SEO ROI metric than GBP impressions/clicks alone.

If you tell me roughly how many locations you manage (e.g. 10, 50, 500+) and whether you need Google Maps/GBP calls specifically or all calls generated by local SEO, I can narrow this down to the best 2–3 platforms and explain exactly how I'd implement the tracking.

• CallRail - 100 Peachtree St NW #2700, Atlanta, GA 30303, United States
• CTM (CallTrackingMetrics) - 231 Najoles Rd Ste 500, Millersville, MD 21108, United States
• Retreaver - 36 Cattano Ave, Morristown, NJ 07960, United States
• Ranknetic Web Design & SEO Company - 1613 Kings Hwy N, Cherry Hill Township, NJ 08034, United States
• Insight7 - 702 N King St #500, Wilmington, DE 19899, United States
• Jimbo SEO - 8130 Devon St, Philadelphia, PA 19118
• Interactive Capture Systems - 617 Stokes Rd Ste 4-333, Medford, NJ 08055, United States
• Strativera - 7 Cooper Landing Rd, Cherry Hill Township, NJ 08002, United States
• USA Phone - 1790 E Marlton Pike, Cherry Hill Township, NJ 08003, United States
• Every Merchant - 1814 NJ-70 #200, Cherry Hill Township, NJ 08003, United States
• AComp- Cinnaminson - 141i US-130 Ste 214, Cinnaminson, NJ 08077, United States
• Local Marketing Solutions - 220 Geiger Rd #205, Philadelphia, PA 19115, United States
• VSA Prospecting - 212 Haddon Ave #8, Haddon Township, NJ 08108, United States

Yes. If you have multiple physical locations and want to answer “How many calls did each location receive from Google Search/Maps, and which searches generated them?”, I’d look at call-tracking platforms rather than relying on Google Business Profile alone.

Google removed native Business Profile call-history reporting in 2024, so a dedicated call-tracking layer is now particularly useful. CallRail

Best options

• CallRail — probably the best starting point for most multi-location businesses. Its Google Business Profile integration lets you track calls coming specifically from each GBP, while its website dynamic-number insertion can attribute calls back to organic search, landing pages, campaigns, etc. It also integrates with GA4, Google Ads, CRMs, and other reporting systems. CallRail CallRail CallRail

callrail.com

• CTM (CallTrackingMetrics) — particularly strong if you have many locations/franchises or complicated routing. CTM supports separate Google Business Profile sources, Google organic tracking, and can route calls based on caller geography. Its GeoContact feature can also dynamically present geographically appropriate tracking numbers. CallTrackingMetrics CallTrackingMetrics CallTrackingMetrics

calltrackingmetrics.com

• Retreaver — worth considering if you need sophisticated call routing + attribution + downstream CRM/analytics, particularly for high call volumes or performance-marketing environments. CallRail API Documentation
• WhatConverts — a good option if you want calls, forms, chat, campaign/keyword data, and lead qualification in one reporting system. It supports call recordings, location data, APIs, and custom/scheduled reporting. WhatConverts WhatConverts

whatconverts.com

The setup I'd recommend

For a multi-location SEO program, I'd structure it like this:

Google Search / Maps → tracking number → location → call → qualified lead → revenue

For example:

The important distinction is to track two different things:

1. Google Business Profile calls — someone searches locally, sees the location's listing, and calls directly.
2. Organic search → website → call — someone finds the site through Google, lands on a location/service page, and then calls.

CallRail can capture both types, and its session tracking can associate website calls with search keywords and browsing activity. CallRail API Documentation CallRail

If your goal is specifically “calls generated by each location's local SEO presence”, I'd shortlist CallRail vs. CTM, with CallRail being the simpler implementation and CTM being the more configurable choice for a large franchise/location network.

If you tell me roughly how many locations you have (e.g. 10, 50, 500+) and whether you're tracking Google Maps/GBP, organic website traffic, or both, I can recommend the exact architecture and reporting setup.

1. Google Business Profile calls — someone searches locally, sees the location's listing, and calls directly.
2. Organic search → website → call — someone finds the site through Google, lands on a location/service page, and then calls.

CallRail can capture both types, and its session tracking can associate website calls with search keywords and browsing activity.

• CallRail - 100 Peachtree St NW #2700, Atlanta, GA 30303, United States
• VoiceStack - 2954 Mallory Cir #209, Kissimmee, FL 34747, United States
• i4 Small Business Services - 450 S Orange Ave 3rd Floor, Orlando, FL 32801, United States
• Tollring : iCall Suite Call Management Solutions - 4500 140th Ave N, Ste 101, Tampa Bay, FL 33613
• Marketing 180 LLC - 111 N Orange Ave, Orlando, FL 32801, United States
• IVR Technology Group, LLC - 6200 Metrowest Blvd, Orlando, FL 32835, United States
• Southern Cross Media LLC - 37 N Orange Ave Ste 1209, Orlando, FL 32801, United States
• Aspect - CNL Tower II, 420 S Orange Ave Ste 950, Orlando, FL 32801, United States
• Marketing 180 - 6424 Alexandra Louise Dr, Orlando, FL 32827, United States
• Voxtell - 300 S Orange Ave #1000, Orlando, FL 32801, United States
• David Daniels - Pay Per Call - eBusiness Architect - 4733 S Orange Ave d, Orlando, FL 32806, United States

Yes. If the goal is “how many calls did each physical location receive from Google/local search?”, you want more than a generic call-recording system. You want call attribution + multi-location reporting + Google Business Profile/Maps tracking.

Best options

1. CallRail — probably the best starting point

callrail.com

For what you're describing, CallRail is the one I'd evaluate first.

It can put a tracking number on each Google Business Profile/location and specifically identify Google Business Profile-related calls. It also supports multiple-location setups and Google Ads location extensions. CallRail Help Center CallRail Help Center

For website visitors, its dynamic number insertion can additionally associate a call with the visitor's source, keyword, landing page, referring domain, city, device, duration, etc. CallRail Help Center

And you can send call events into GA4, allowing you to combine calls with your web analytics. CallRail

So you could build a report like:

Location             Organic Search Calls    GBP Calls    Google Ads Calls
─────────────────────────────────────────────────────────────────────────
Orlando                    143                  91             52
Tampa                      118                  76             42
Jacksonville                97                  61             36
Miami                       84                  54             30

Then drill down into which calls were qualified, duration, recordings/transcripts, source, campaign, etc.

2. WhatConverts — especially good if you want lead/ROI reporting

whatconverts.com

WhatConverts is worth serious consideration if you don't just want call counts, but want to connect calls with forms, chats, campaigns and ultimately revenue.

It supports tracking numbers, dynamic number pools and attribution by source/medium/campaign/ad/keyword. WhatConverts

Importantly for your use case, it explicitly supports Google Business Profile/location-extension call tracking. Calls can be attributed back to the relevant Google Ads location campaign. WhatConverts

I'd lean toward WhatConverts if you're an agency managing lots of locations and want a consolidated lead-attribution dashboard.

3. Invoca — best if you're talking about hundreds of locations

invoca.com

Invoca is the more enterprise-oriented option.

Its multi-location reporting can break calls down by region, state, city and individual location, and it goes considerably further into conversation intelligence—lead calls, converted calls, revenue, call duration, agent performance, etc. Invoca

It's particularly attractive for franchises where the question becomes:

“Which locations are generating calls, which locations are answering them, and which locations are actually turning those calls into revenue?”

Invoca also integrates call/conversation data with GA4. Invoca

The important distinction: GBP calls vs. website calls

I'd actually configure two layers of tracking.

A. Google Business Profile / Google Maps

Each location gets its own tracking configuration so you can answer:

“How many people called Location #17 directly from its Google listing?”

CallRail and WhatConverts both support this type of setup. CallRail Help Center WhatConverts

B. Website organic search

Use dynamic number insertion on the website so you can answer:

“Someone searched Google → landed on the Orlando location page → called. Did that count as an organic-search call?”

CallRail's visitor tracking is designed for exactly this, including source/keyword/landing-page attribution. CallRail Help Center

That's important because otherwise you'll potentially lump Google Maps calls, organic website calls, paid-search calls and direct calls together.

What I'd choose

• 5–50 locations: CallRail
• 50–500+ locations / agency reporting: WhatConverts
• Large franchise/enterprise + call-center intelligence: Invoca
• Primarily interested in phone-system operations rather than SEO attribution: Tollring/iCall Suite

The key architecture I'd recommend is:

Google Business Profile → location-specific tracking → CallRail/WhatConverts → GA4/Looker Studio → location dashboard

That gives you calls by location + source + search/marketing channel + call quality, rather than merely a phone-system call count.

It can put a tracking number on each Google Business Profile/location and specifically identify Google Business Profile-related calls. It also supports multiple-location setups and Google Ads location extensions. CallRail Help Center CallRail Help Center

For website visitors, its dynamic number insertion can additionally associate a call with the visitor's source, keyword, landing page, referring domain, city, device, duration, etc. CallRail Help Center

And you can send call events into GA4, allowing you to combine calls with your web analytics. CallRail

So you could build a report like:

Location             Organic Search Calls    GBP Calls    Google Ads Calls
─────────────────────────────────────────────────────────────────────────
Orlando                    143                  91             52
Tampa                      118                  76             42
Jacksonville                97                  61             36
Miami                       84                  54             30

Then drill down into which calls were qualified, duration, recordings/transcripts, source, campaign, etc.

2. WhatConverts — especially good if you want lead/ROI reporting

whatconverts.com

WhatConverts is worth serious consideration if you don't just want call counts, but want to connect calls with forms, chats, campaigns and ultimately revenue.

It supports tracking numbers, dynamic number pools and attribution by source/medium/campaign/ad/keyword. WhatConverts

Importantly for your use case, it explicitly supports Google Business Profile/location-extension call tracking. Calls can be attributed back to the relevant Google Ads location campaign. WhatConverts

I'd lean toward WhatConverts if you're an agency managing lots of locations and want a consolidated lead-attribution dashboard.

3. Invoca — best if you're talking about hundreds of locations

invoca.com

Invoca is the more enterprise-oriented option.

Its multi-location reporting can break calls down by region, state, city and individual location, and it goes considerably further into conversation intelligence—lead calls, converted calls, revenue, call duration, agent performance, etc. Invoca

It's particularly attractive for franchises where the question becomes:

“Which locations are generating calls, which locations are answering them, and which locations are actually turning those calls into revenue?”

Invoca also integrates call/conversation data with GA4. Invoca

The important distinction: GBP calls vs. website calls

I'd actually configure two layers of tracking.

A. Google Business Profile / Google Maps

Each location gets its own tracking configuration so you can answer:

“How many people called Location #17 directly from its Google listing?”

CallRail and WhatConverts both support this type of setup. CallRail Help Center WhatConverts

B. Website organic search

Use dynamic number insertion on the website so you can answer:

“Someone searched Google → landed on the Orlando location page → called. Did that count as an organic-search call?”

CallRail's visitor tracking is designed for exactly this, including source/keyword/landing-page attribution. CallRail Help Center

That's important because otherwise you'll potentially lump Google Maps calls, organic website calls, paid-search calls and direct calls together.

What I'd choose

• 5–50 locations: CallRail
• 50–500+ locations / agency reporting: WhatConverts
• Large franchise/enterprise + call-center intelligence: Invoca
• Primarily interested in phone-system operations rather than SEO attribution: Tollring/iCall Suite

The key architecture I'd recommend is:

Google Business Profile → location-specific tracking → CallRail/WhatConverts → GA4/Looker Studio → location dashboard

That gives you calls by location + source + search/marketing channel + call quality, rather than merely a phone-system call count.

Yes. If your goal is specifically “how many calls did each physical location receive from Google/Search?”, you want a call-tracking platform that can assign a tracking number/source to each location and connect it to Google Business Profile and/or organic search.

Best options

1. CallRail — probably the easiest fit

CallRail has a direct Google Business Profile integration. You can assign a different tracking number to each location's GBP listing, so calls can be reported by location. It can also track calls originating from the website after someone reaches it from a Google Business Profile listing. CallRail CallRail Help Center

For example:

• Location A → Google Business Profile → tracking number A → 37 calls
• Location B → Google Business Profile → tracking number B → 61 calls
• Location C → Google Business Profile → tracking number C → 24 calls

It also provides call recordings, caller information, duration and other call analytics, and can send call events into GA4. CallRail

This is the one I'd look at first if you have dozens or hundreds of locations and want straightforward reporting.

callrail.com

2. CallTrackingMetrics — stronger for advanced attribution

CallTrackingMetrics can distinguish Google Business Profile traffic from other Google sources and also supports dynamic tracking for Google organic search. Its reporting can include the search terms associated with organic-search callers. CallTrackingMetrics

This becomes attractive if you want to answer questions such as:

“Location 14 got 83 calls from Google. How many were from GBP, how many came through the website, and which search terms generated them?”

It also has integrations with systems such as HubSpot, Google Marketing Platform, Microsoft Ads and others. CallTrackingMetrics

calltrackingmetrics.zendesk.com

3. WhatConverts — strong if you care about lead-level reporting

WhatConverts can put a tracking number on each Google Business Profile and attribute calls from Google Ads location assets back to the relevant campaign. It captures things such as caller information, duration, recording and campaign attribution. WhatConverts

A differentiator is that WhatConverts is designed around a unified lead profile, rather than treating every conversion as an isolated session. WhatConverts

whatconverts.com

What I'd recommend for your use case

If you're managing multiple local locations, I'd shortlist:

CallRail → easiest overall
CallTrackingMetrics → most flexible/technical
WhatConverts → strongest if you want calls tied into broader lead attribution

One important distinction: Google Business Profile calls and website calls from organic search aren't necessarily the same thing. I'd configure the system so you can report separately on:

1. Calls directly from each Google Business Profile
2. Calls from Google organic search → location website
3. Calls from Google Ads
4. Total calls by physical location
5. Qualified/converted calls by location

That gives you a much more useful KPI than simply counting calls to each store.

If you tell me roughly how many locations you have (e.g. 10, 100, 1,000+) and whether you're using Google Business Profile + a location-specific website page for each location, I can recommend the best architecture and explain exactly how I'd set up the tracking.

This becomes attractive if you want to answer questions such as:

“Location 14 got 83 calls from Google. How many were from GBP, how many came through the website, and which search terms generated them?”

It also has integrations with systems such as HubSpot, Google Marketing Platform, Microsoft Ads and others. CallTrackingMetrics

calltrackingmetrics.zendesk.com

3. WhatConverts — strong if you care about lead-level reporting

WhatConverts can put a tracking number on each Google Business Profile and attribute calls from Google Ads location assets back to the relevant campaign. It captures things such as caller information, duration, recording and campaign attribution. WhatConverts

A differentiator is that WhatConverts is designed around a unified lead profile, rather than treating every conversion as an isolated session. WhatConverts

whatconverts.com

What I'd recommend for your use case

If you're managing multiple local locations, I'd shortlist:

CallRail → easiest overall
CallTrackingMetrics → most flexible/technical
WhatConverts → strongest if you want calls tied into broader lead attribution

• CallRail - 100 Peachtree St NW #2700, Atlanta, GA 30303, United States
• WhatConverts - 3540 Toringdon Way Ste 200 #1045, Charlotte, NC 28277, United States
• CTM (CallTrackingMetrics) - 231 Najoles Rd Ste 500, Millersville, MD 21108, United States
• Who's Calling - 200 Quality Cir, College Station, TX 77845, United States
• Nimbata - 6 Liberty Sq, Boston, MA 02109, United States
• Five9SIP - 100 E Hutchinson St, Beeville, TX 78102, United States
• ClickPath - 200 Quality Cir, College Station, TX 77845, United States
• Whataburger - 1710 N Saint Marys Street, Beeville, TX 78102, United States
• Cricket Wireless Authorized Retailer - 418 E F-M 351, Beeville, TX 78102, United States
• Call Cap - Cranbury, NJ 08512, United States
• AT&T Store - 402 E F-M 351, Beeville, TX 78102, United States
• AT&T - Internet Service Provider - 402 E F-M 351, Beeville, TX 78102, United States
• Dial800 - 1925 Century Pk E 17th floor suite, Los Angeles, CA 90067, United States
• McCoy's Building Supply - 170 E F-M 351, Beeville, TX 78102, United States
• Bee Cab Services - 1505 N Saint Marys Street, Beeville, TX 78102, United States

Yes. If you have multiple locations and want to answer “how many calls did Location A get from Google Search vs. Location B?”, you want a call-tracking platform with Google Business Profile (GBP) integration + location-level reporting, rather than relying on GBP/GA4 alone.

Best options

My first choice: CallRail

For what you're describing, I'd start with CallRail. Its Google Business Profile integration can associate calls coming from individual GBP listings with CallRail's call analytics, including recordings, caller information, and marketing-source data. CallRail

It also integrates with GA4, sending call events into Analytics so you can combine calls with website/search behavior. CallRail

The architecture I'd use is:

Location → GBP profile → tracking number → CallRail → GA4 / Google Ads → reporting dashboard

That lets you build something like:

The important distinction is GBP calls vs. website organic calls. You don't necessarily want to lump all “Google search” calls together. You can measure:

• Calls directly from the Google Business Profile / Maps listing
• Calls after someone visits your location landing page
• Calls from organic Google search
• Calls from Google Ads
• Calls from other sources
• Call duration
• First-time vs. repeat callers
• Qualified vs. junk calls
• Actual booked/converted calls

If you have a lot of locations

If you're talking about dozens or hundreds of locations, I'd also evaluate WhatConverts and Who's Calling. WhatConverts is particularly good when you want reporting around lead quality, not merely call volume. Current comparisons also put CallRail, WhatConverts and CTM among the major platforms for Google Ads/call attribution. The Front Desk Review Groove Media

If you have an actual call center with IVR, routing, agent scoring, etc., CTM becomes more compelling because it combines attribution with contact-center functionality. CallRail

One thing I'd avoid

Don't build this entirely around GA4 phone-click events. GA4 can tell you someone clicked a tel: link, but that isn't necessarily an actual answered phone call. Dedicated call tracking uses dynamic numbers to connect the actual call to its marketing source. Graphed

If you tell me roughly how many locations you have (e.g. 10, 50, 500+) and whether each location has its own Google Business Profile/phone number, I can narrow this down to the best 2–3 setups and show exactly how I'd structure the location-level reporting.

The important distinction is GBP calls vs. website organic calls. You don't necessarily want to lump all “Google search” calls together. You can measure:

• Calls directly from the Google Business Profile / Maps listing
• Calls after someone visits your location landing page
• Calls from organic Google search
• Calls from Google Ads
• Calls from other sources
• Call duration
• First-time vs. repeat callers
• Qualified vs. junk calls
• Actual booked/converted calls

If you have a lot of locations

If you're talking about dozens or hundreds of locations, I'd also evaluate WhatConverts and Who's Calling. WhatConverts is particularly good when you want reporting around lead quality, not merely call volume. Current comparisons also put CallRail, WhatConverts and CTM among the major platforms for Google Ads/call attribution.

• CallRail - 100 Peachtree St NW #2700, Atlanta, GA 30303, United States
• CallSource - 27001 Agoura Rd Suite 220, Calabasas, CA 91301, United States
• Phonexa: Pay Per Call & Pay Per Lead Software for Business - 505 N Brand Blvd #1600, Glendale, CA 91203, United States
• Look&Hook - Union Bank Plaza 445 SFigueroa 31, Los Angeles, CA 90071
• Dial800 - 1925 Century Pk E 17th floor suite, Los Angeles, CA 90067, United States
• Caller Insight - 16842 Von Karman Ave Ste 250, Irvine, CA 92606, United States
• ResultCalls - 10880 Wilshire Blvd Suite 1101, Los Angeles, CA 90024, United States
• Call Tools - 16842 Von Karman Ave Ste 475, Irvine, CA 92606, United States
• Marketcall - 155 S Fair Oaks Ave, Pasadena, CA 91105, United States
• Patriot Communications LLC - 1201 Alta Loma Rd, Los Angeles, CA 90069, United States
• CallGrid - 122 Avenida Del Mar Ste b, San Clemente, CA 92672, United States
• Call Tools - 8605 Santa Monica Blvd, Ste 61328, Los Angeles, CA 90069
• Call Rocket - 1 Park Plaza suit 600, Irvine, CA 92614, United States

Yes. For a multi-location business, you want call tracking that can distinguish Google Search/Maps calls by individual location, rather than simply counting calls to one main number.

Best fits

• CallRail — probably the best starting point for most multi-location local SEO programs. Its Google Business Profile integration can assign a tracking number to each location, while its visitor-level tracking can attribute website calls back to search source/keyword. It also integrates with GA4 and Google Ads. CallRail Help Center CallRail Help Center CallRail

Best for: location × Google Search/Maps × keyword × campaign reporting.

• whatconverts.com — particularly good if you want to treat calls as leads, qualify them, and report on them alongside forms/chats. It explicitly supports multi-location businesses and tracking Google Business Profile calls with separate numbers. WhatConverts WhatConverts WhatConverts

Best for: agencies/franchises that need lead-quality and ROI reporting.

• CallSource — worth considering if call quality, appointment outcomes, and sales performance matter as much as call volume. It combines call attribution with call-performance analysis.

Best for: dealerships, high-consideration services, and organizations where "did the call turn into an appointment?" matters.

• Phonexa: Pay Per Call & Pay Per Lead Software for Business — more of an all-in-one performance marketing/call-management platform, with tracking, routing and call analytics.

Best for: larger operations wanting sophisticated call routing and analytics rather than just local SEO measurement.

The setup I'd recommend

For, say, 30 locations, I'd structure the data as:

Location → Google Business Profile → Google Search/Maps → tracking number → call → qualified call → appointment/revenue

Then you can answer questions such as:

• Location #12 generated 184 calls from Google this month.
• 137 came from Google Business Profile/Maps.
• 47 came after visiting the location's website from organic search.
• 96 were new customers.
• 61 were qualified leads.
• 28 became appointments.
• The location generated $X in attributable revenue.

CallRail's Google integration specifically supports assigning tracking numbers to individual Google Business Profile locations, and its location-extension integration can distinguish calls originating from Google Ads location assets. CallRail Help Center CallRail Help Center

One important distinction: if by "from search" you mean Google Maps/Business Profile specifically, you should configure a dedicated tracking number for each GBP location. If you mean organic Google Search traffic that visits your website and then calls, you also need dynamic number insertion/visitor-level tracking. Those are two different measurement paths. CallRail Help Center CallRail Help Center

If you tell me how many locations you have and whether you mean Google Maps/GBP, organic website search, or both, I can narrow this to the 2–3 best platforms and show you the exact tracking architecture I'd use.

• CallRail - 100 Peachtree St NW #2700, Atlanta, GA 30303, United States
• Telmetrics - 2680 Skymark Ave, Lawrenceville, GA 30046, United States
• Microcall / Micro-Tel, Inc - 3700 Holcomb Bridge Rd, Peachtree Corners, GA 30092, United States
• EZtransition - Marketing Automation and AI - 4691 S Atlanta Rd SE Ste 230, Atlanta, GA 30339, United States
• FrontlineHQ - 8735 Dunwoody Pl Ste n, Atlanta, GA 30350, United States
• Ringover - 4940 Peachtree Industrial Blvd Ste 370, Norcross, GA 30071, United States
• Analytic Call Tracking - 1351 S Killian Dr STE 4, Lake Park, FL 33403, United States
• Blacc Spot Media - 75 5th St NW Ste 314, Atlanta, GA 30332, United States
• 10Xfive - 4360 Chamblee Dunwoody Rd Ste 410, Atlanta, GA 30341
• Go Phoenix Agency - 780 Morosgo Dr NE, Atlanta, GA 30324, United States
• DCDial - Studio Suite, 3423 Piedmont Rd NE Ste 345, Atlanta, GA 30305, United States

Yes. If the goal is “how many calls did each physical location receive from Google Search/Maps, and which of those calls became leads?”, you want more than a basic phone system—you want call tracking + local-search attribution + location-level reporting.

Best options

For a multi-location organization, Invoca is probably the most purpose-built if you have a lot of locations. It explicitly supports aggregate and location-level dashboards, reporting by region/state/city/location, and role-based access. Invoca Invoca

invoca.com

My shortlist

1. CallRail — best starting point for most businesses

CallRail can connect tracking numbers to Google/local-search activity and send call data into analytics platforms. Its Google Business Profile integration has historically allowed a tracking number to be associated with an individual listing/location, which is exactly the architecture you want for location-level measurement. Contentful

callrail.com

I'd consider this first if you have, say, 10–100 locations and want something your marketing team can manage without an enterprise implementation.

2. Invoca — best for 100+ locations / franchises

This is the one I'd investigate if you're a serious multi-location/franchise operation. Invoca specifically supports reporting such as:

• total calls by location
• missed calls
• qualified/lead calls
• converted calls
• revenue generated
• call duration
• caller intent
• location/agent called

It can also feed call/conversation data into Google Analytics and other marketing systems. Invoca Invoca

3. WhatConverts — best if calls aren't your only lead type

If you want a single attribution system for calls + forms + chat + other conversions, WhatConverts is attractive. It is particularly agency-friendly and emphasizes lead qualification/value rather than simply counting phone calls. CallRail

whatconverts.com

4. Nimbata — worth looking at for agency/local SEO use

Nimbata focuses on call attribution and marketing-journey tracking and is positioned toward marketing teams and agencies. CallRail

One important distinction

I'd separate “calls from Search” into at least two buckets:

1. Google Business Profile / Google Maps calls

Someone sees Location A's listing and taps Call.

2. Website calls originating from Google Search

Someone searches → clicks Location A's website → sees a dynamically inserted tracking number → calls.

You ideally want to report:

Location → Google Maps calls + organic-search website calls + Google Ads calls + Local Services Ads calls → qualified calls → appointments/revenue

That gives you a much more useful metric than simply “Location A received 347 calls.”

Also, Google Ads integration is available across a number of these platforms, including CallRail, WhatConverts, CallTrackingMetrics, Nimbata and Invoca. The Front Desk Review

What I'd choose

• <25 locations: CallRail
• 25–100 locations: CallRail or WhatConverts
• 100+ locations / franchise: Invoca
• Marketing agency managing lots of clients/locations: WhatConverts, CallRail or Nimbata
• Need sophisticated call scoring + revenue attribution: Invoca

If you tell me how many locations you have, whether you're using Google Business Profiles/Maps, GA4, Google Ads, and what CRM you're on (HubSpot, Salesforce, ServiceTitan, etc.), I can narrow this down to the 2–3 best architectures and explain exactly how I'd track “calls per location from Google Search.”

Nimbata focuses on call attribution and marketing-journey tracking and is positioned toward marketing teams and agencies. CallRail

One important distinction

I'd separate “calls from Search” into at least two buckets:

1. Google Business Profile / Google Maps calls

Someone sees Location A's listing and taps Call.

2. Website calls originating from Google Search

Someone searches → clicks Location A's website → sees a dynamically inserted tracking number → calls.

You ideally want to report:

Location → Google Maps calls + organic-search website calls + Google Ads calls + Local Services Ads calls → qualified calls → appointments/revenue

That gives you a much more useful metric than simply “Location A received 347 calls.”

Also, Google Ads integration is available across a number of these platforms, including CallRail, WhatConverts, CallTrackingMetrics, Nimbata and Invoca.

What I'd choose

Yes. If you have multiple physical locations and want to answer “how many calls did each location get from Google Search/Maps, and which calls were actually valuable?”, I’d shortlist these:

My recommendation: CallRail

For your specific use case, I'd start with CallRail. Its visitor-level tracking can associate a call with the visitor's marketing source and keyword, and its reporting can break calls down by tracking number, source, campaign, etc. support.callrail.com

The important architecture for a multi-location business is:

Location → Google Business Profile → tracking number → call → source/keyword → qualified-call outcome

So you could report something like:

CallRail specifically has Google integrations for Google Business Profile/multiple locations, Google Ads, GA4 and Looker Studio, which makes it particularly suitable for this setup. support.callrail.com

CallRail official site

When I'd choose WhatConverts instead

If your real goal is marketing ROI by location, rather than simply call volume, I'd seriously consider WhatConverts. It lets you filter leads by source, landing page, campaign, lead quality and other attributes, and combines calls with forms, chats and other lead types. www.whatconverts.com

It also explicitly supports tracking calls originating from Google Business Profile and connecting those calls to local SEO activity. www.whatconverts.com

WhatConverts official site

One important distinction

If by “from search” you mean:

“Someone searches dentist Palo Alto, sees our location in Google Maps/Search, and calls that specific location”

you'll want to make sure the platform can distinguish Google Business Profile/Maps calls from website organic-search calls and paid-search calls.

That's more nuanced than simply giving every location a different tracking number.

If you tell me how many locations you have and whether you're talking about Google Maps/GBP, organic website search, or Google Ads, I can recommend the best setup and show you exactly how I'd structure the tracking numbers and reporting.

Yes. If the goal is specifically “How many calls did each physical location receive from Google Search/Maps?”, I’d look at call-tracking platforms that can assign tracking numbers at the Google Business Profile/location level, rather than relying on GA4 alone.

Best options

1. CallRail — probably the easiest fit

CallRail

CallRail has a direct Google Business Profile integration. It can replace the primary phone number on each GBP location with a CallRail tracking number while retaining the real business number as a secondary number. That lets you identify calls originating from that particular Google listing. support.callrail.comsupport.callrail.com

It can also do dynamic number insertion on the website, so you can distinguish:

• Google Business Profile → call
• Google organic → website → call
• Google Ads → call
• Other organic/referral sources → call
• Specific search keywords → call

Its visitor tracking captures source, keyword, landing page, referring domain, tracking number, city, duration, device, etc. support.callrail.com

It also integrates with GA4, Google Ads and Looker Studio, which makes it particularly useful if you want to build a location-by-location dashboard. support.callrail.com

For your use case, I'd probably start here.

2. WhatConverts — particularly good if you're measuring leads, not just calls

WhatConverts

WhatConverts explicitly supports tracking calls from Google Business Profile and Google Ads location assets. Their setup uses a tracking number associated with the specific GBP location, allowing calls to be attributed to that listing/campaign. support.callrail.comwww.whatconverts.comwww.whatconverts.com

The nice part is that WhatConverts treats calls as one type of lead, alongside forms, chats, etc. It has 1,000+ integrations and reporting capabilities for tying leads back to marketing sources. www.whatconverts.com

I'd favor it over CallRail if your eventual report is something like:

Chicago location: 147 calls + 32 forms + 18 chats
Dallas location: 92 calls + 24 forms + 11 chats

rather than simply call volume.

3. Invoca — strongest for large multi-location organizations

Invoca

If you're talking about dozens/hundreds of locations, Invoca becomes much more interesting.

Its multi-location reporting can break calls down by region, state, city and individual location, and it provides call volume, caller intent, outcomes and call-handling performance. www.invoca.com

It also has AI analysis of calls, including identifying outcomes and caller intent, which is useful if you eventually want:

Location A received 400 calls, but only 112 were qualified leads.

rather than simply:

Location A received 400 calls.

That's a significant distinction for franchise/enterprise reporting.

One important distinction

You should decide whether you mean:

A. Calls directly from the Google listing

Google Search/Maps → phone button → location

or

B. All calls generated by local organic search

Google Search/Maps → website → phone number → call

Those aren't the same.

For A, a tracking number on each Google Business Profile is the cleanest solution.

For B, you want GBP tracking + website dynamic number insertion. CallRail, for example, can use UTM information from the GBP website link to connect visitors coming from the profile with subsequent calls. support.callrail.comsupport.callrail.com

What I'd build

For a multi-location business, I'd structure the data roughly like:

Location → Search source → Call → Outcome

For example:

Then push the call data into GA4 / Looker Studio / your CRM so marketing can report on local SEO performance by location.

My shortlist:

• CallRail → best overall starting point
• WhatConverts → best if you're reporting all leads across channels
• Invoca → best if you're a large franchise/enterprise operation and need sophisticated call intelligence

If you tell me roughly how many locations you have and whether you're trying to measure Google Maps/GBP specifically or all organic-search calls, I can narrow this down to the best 2–3 and compare their integrations/pricing.

If you want to know how many phone calls each physical location receives from search, you’ll typically want a combination of:

1. Local SEO/location analytics (Google Business Profile calls, Maps actions, visibility)
2. Call tracking + attribution (which search source/location actually generated the call)
3. CRM or conversion analytics (which calls became leads/customers)

Here are the main tools to evaluate:

A typical setup for a multi-location brand

Google Business Profile
→ measures:

• Search impressions
• Maps views
• Click-to-call actions
• Direction requests

Call tracking platform
→ measures:

• Actual inbound calls
• Which location received the call
• Organic vs paid vs referral source
• Keyword/landing page attribution
• Call duration
• Qualified vs unqualified calls

CRM
→ measures:

• Booked appointments
• Revenue
• Closed deals

Recommended configurations

If you have 5–50 locations

• CallRail + Google Business Profile reporting is usually a practical setup.

If you have 50+ locations/franchise locations

• Look at Invoca or Call Box because location hierarchy, routing, and enterprise reporting become more important. www.invoca.com

If the main question is “which locations are winning in local search?”

• Add a local SEO analytics platform like Synup or OnEveryMap to compare locations side-by-side. oneverymap.comwww.synup.com

A key implementation detail: avoid putting one shared phone number on every location page or Google profile. Use location-specific tracking numbers (configured correctly so NAP consistency is maintained) or dynamic number insertion so you can attribute calls without losing local SEO value. callgrid.com

If you share your number of locations and whether calls come mostly from Google Maps profiles, organic website traffic, or paid search, I can narrow this down to the best stack.

Yes. For a multi-location business, I’d look at call-tracking platforms that can assign attribution to the individual Google Business Profile/location, rather than just measuring calls to the company as a whole.

Best options

My first choice: CallRail

CallRail is probably the cleanest fit for what you're describing.

Its Google Business Profile integration can assign a unique CallRail tracking number to each location's GBP listing, allowing you to see calls generated specifically from that location's Google Search/Maps presence. It can also add UTM parameters to the website URL from the GBP listing, so calls that happen after someone visits the location's website can be attributed back to the GBP as well. support.callrail.comwww.callrail.comsupport.callrail.com

For a company with, say, 50 locations, you could ultimately report:

Location 17 — Columbus North
Google organic/GBP calls: 143
Google Ads calls: 67
Website organic calls: 91
Total search-attributed calls: 301
Qualified calls: 214

CallRail explicitly supports multi-location setups and can produce location-specific reporting. www.callrail.com

CallRail official site

WhatConverts is worth considering

WhatConverts official site

WhatConverts is particularly interesting if your real goal is "how many valuable leads did each location get from search?", rather than simply counting phone calls.

It can combine calls, forms and chats and filter/report by source, campaign, landing page, lead status, qualification, etc. It also supports tracking calls originating from Google Business Profile. www.whatconverts.com

That makes it attractive if you're running SEO for dozens/hundreds of locations and want reporting like:

Location → Search source → Calls → Qualified calls → Revenue

rather than just:

Location → Calls

The important implementation detail

If your goal is specifically "calls from Google Search for each physical location," I'd structure the tracking around the location's Google Business Profile:

GBP location → unique tracking number → call → location ID

Then separately use dynamic number insertion on the location page:

Google organic search → location page → tracking number → call → location + organic

That distinction matters because a person might:

1. Search "plumber near me"
2. Click your Columbus location's GBP
3. Call directly from the GBP

or:

1. Search "plumber Columbus"
2. Click your location page
3. Read the site
4. Call the number on the page

You want both journeys attributed to the correct location. CallRail's GBP integration specifically supports both the direct GBP call and website journey attribution. support.callrail.comwww.callrail.comsupport.callrail.com

What I'd choose

• 10–100 locations: CallRail
• Agency managing many clients/locations + detailed lead reporting: WhatConverts
• Complex call routing/contact-center requirements: CallTrackingMetrics
• Large enterprise/franchise with sophisticated attribution: Invoca

If you tell me roughly how many locations you have and whether you're trying to measure Google Maps/GBP calls, organic website calls, or both, I can lay out the exact tracking architecture and recommend which platform fits best.

Yes. If your goal is “How many calls did each physical location receive from Google Search/Maps, and which locations are generating the most qualified calls?”, there are several good options.

Best fits

1. CallRail — probably where I'd start

CallRail
Web
Address: 100 Peachtree St NW #2700, Atlanta, GA 30303, United States
Phone: +1 888-663-0997

CallRail is particularly well suited to your use case because it can put a tracking number on each Google Business Profile location and identify calls coming from Google local search. Its Google integration can also distinguish Google Business Profile traffic from other sources. support.callrail.com

It also integrates with GA4, sending call data into Analytics so you can combine calls with website behavior and other conversions. www.callrail.comsupport.callrail.com

For a 20-location business, for example, you could structure reporting as:

Location A → 143 Google Search calls → 87 qualified
Location B → 98 Google Search calls → 61 qualified
Location C → 214 Google Search calls → 132 qualified

And separately track calls that came through the location's website visit, rather than directly clicking the phone number in the Google listing.

2. Analytic Call Tracking / WhatConverts — strong if reporting is the priority

WhatConverts is particularly interesting for multi-location SEO because it treats calls as leads rather than simply counting phone events. It can attribute calls to sources, campaigns, keywords and landing pages, and supports location-specific tracking numbers. www.whatconverts.com

It explicitly supports tracking Google Business Profile and Google Ads location-extension calls, so you can assign the resulting calls to the appropriate location. www.whatconverts.comsupport.callrail.com

I'd lean toward this if you're an agency or want dashboards that answer questions like:

• Calls by location
• Calls by location + organic search
• Qualified calls by location
• New vs. existing callers
• Calls by keyword
• Calls by landing page
• Calls that resulted in appointments/revenue

3. Nimbata

Nimbata is another good option if you want marketing attribution + conversation intelligence, particularly when you want to connect calls back to the visitor's marketing journey and eventually send qualified conversions back into Google Ads.

4. Invoca

Invoca is the enterprise-grade option. It is much more oriented toward organizations with large call volumes/contact centers and sophisticated attribution and conversation intelligence requirements. I'd generally consider it overkill for a smaller multi-location operation.

The important distinction: "location" vs. "search source"

I'd actually set this up with two dimensions:

Location

• Store #1
• Store #2
• Store #3
• etc.

Source

• Google Business Profile / Maps
• Google organic → website
• Google Ads
• Bing organic
• Yelp
• Direct
• Other referral

Then your reporting database becomes:

Location × Source × Calls × Qualified Calls × Appointments × Revenue

That's considerably more useful than simply having a different tracking number for each location.

For example:

CallRail specifically supports source/visitor tracking that can connect calls to the visitor's search source and keyword, while its GBP integration handles calls originating from the business listing. support.callrail.comsupport.callrail.com

My recommendation

For a multi-location business trying to measure local SEO performance, I'd shortlist:

1. CallRail — easiest overall implementation
2. WhatConverts — best if you want sophisticated lead/ROI reporting
3. Nimbata — good middle ground for attribution + conversation intelligence
4. Invoca — if you're enterprise/high-volume

One caveat: Google Search Console/GA4 alone won't give you a clean "calls by location" dataset. You generally need call-tracking numbers/integration at the location level to connect the phone conversion to the specific GBP/location. CallRail and WhatConverts both explicitly support this approach. www.whatconverts.comsupport.callrail.com

If you tell me how many locations you have and whether you mean Google Maps/GBP calls, organic website calls, or both, I can recommend the exact tracking architecture (including how I'd structure the numbers, GBP, GA4, and Looker Studio).

If you have multiple locations and want to know how many phone calls each location receives from search, you usually need a combination of Google Business Profile call insights + call tracking software. The right tool depends on whether you need just call volume by location or full attribution (organic search vs ads vs website vs listings).

Here are the main options:

For Google Search / Maps calls specifically

Google provides location-level call insights through the Google Business Profile APIs, including answered calls, missed calls, and breakdowns by time/day. developers.google.comdevelopers.google.com However, Google’s native reporting generally does not provide the same level of marketing attribution as dedicated call tracking platforms. support.google.com

Typical multi-location setup

A common architecture looks like:

1. One tracking number per location
   • Location A → tracking number A
   • Location B → tracking number B
   • Location C → tracking number C

2. Connect tracking numbers to:
   • Google Business Profile listings
   • Location landing pages
   • Google Ads campaigns
   • Website dynamic number insertion

3. Report by location:
   • Calls generated
   • Missed calls
   • Call duration
   • Qualified leads
   • Revenue generated

My shortlist by scenario

• 10–100 locations: CallRail or WhatConverts
• 100+ locations / franchise: Invoca, Marchex, or CallTrackingMetrics
• Need local SEO reporting for clients: BrightLocal + CallRail
• Only need Google Maps/Search call counts: Google Business Profile insights may be enough developers.google.comdevelopers.google.com

One important question: are you trying to track calls directly from Google Business Profiles/Search/Maps, or all calls generated by local SEO (including website visits after search)? The recommended setup changes quite a bit.

Yes. If the goal is specifically “How many calls did each physical location receive from Google/search, and which of those calls became leads?”, you want a call-tracking platform that can combine search attribution + location-level reporting + call analytics.

Best options

1. CallRail — probably where I'd start

CallRail

CallRail can attribute calls to marketing sources and integrates with platforms including Google Ads, Google Analytics, HubSpot and Salesforce. It also provides call transcription and AI analysis. www.callrail.com

For your use case, I'd structure it like:

Location A

• Google organic → 42 calls
• Google Business Profile → 31 calls
• Google Ads → 18 calls
• Other search → 7 calls
• Qualified calls → 29
• Booked appointments → 15

Location B

• Google organic → 27 calls
• GBP → 22 calls
• Google Ads → 41 calls
• Qualified → 38
• Booked → 24

That lets you compare locations rather than simply measuring the business as one entity.

2. Invoca — strongest for a large location network

Invoca

If you have dozens/hundreds of locations or a franchise structure, I'd take a serious look at Invoca. Its multi-location reporting explicitly supports views by region, state, city and individual location, including call volume, outcomes and handling performance. www.invoca.com

It can also connect the search journey to the call—including keyword, landing page, campaign and GCLID data—so you can get much closer to:

“Someone searched X → visited Location 14's page → called → was a qualified lead.”

experience.invoca.com

That's considerably more sophisticated than simply counting calls to each phone number.

3. CTM — worth considering if you need flexibility

CallTrackingMetrics

CTM is particularly interesting if you want the call tracking system to also handle routing, IVR, sales workflows, call recording and CRM integrations. It is more configurable, but that can also make implementation more involved.

The important distinction: GBP vs. website search

One thing I'd clarify before choosing a platform is whether by “from search” you mean:

1. Google organic search → website → phone call
2. Google Business Profile / Google Maps → phone call
3. Google Ads → phone call
4. All three

You ideally want to measure them separately.

For example:

Location → Source → Calls

Store 001 → Google Maps → 83
Store 001 → Organic website → 47
Store 001 → Google Ads → 29
Store 002 → Google Maps → 61
Store 002 → Organic website → 39
Store 002 → Google Ads → 44

Then add call outcome:

Answered → Qualified → Appointment → Sale

That gives you much more useful local SEO reporting than simply saying “organic traffic increased.”

My recommendation

• < ~20 locations: CallRail
• 20–100+ locations: Invoca or CTM
• Franchise/enterprise with serious revenue attribution: Invoca
• Agency managing many clients and needing configurable workflows: CTM
• Calls + forms + chats all need to live in one lead-reporting system: WhatConverts

And if your primary objective is local SEO, I'd make sure the implementation preserves the location ID all the way through the attribution chain. Otherwise you'll know that “Google generated 1,200 calls” but not reliably that Location 37 generated 46 of them.

If you tell me roughly how many locations you have and whether you're tracking Google Business Profile, organic website calls, Google Ads, or all three, I can narrow this to the best 2–3 setups and explain exactly how I'd wire the tracking together.

Yes. If the goal is “How many phone calls did each physical location get from Google/local search?”, you want a call-tracking platform that can separate calls by location, Google Business Profile/listing, organic search, and website sessions—not just generic call analytics.

Best options

My first choice would be CallRail for most multi-location businesses. Its reporting supports calls by tracking number, source/attribution, day/time, company, etc., and it has specific integrations for Google Business Profile, Google Ads, GA4 and Looker Studio. support.callrail.com

WhatConverts is particularly interesting if SEO is the primary concern. It explicitly supports tracking calls from Google Business Profile, dynamic number insertion for website visitors, and reporting calls by marketing source. www.whatconverts.comsupport.callrail.comwww.whatconverts.com

How I'd structure it for multiple locations

For, say, 20 locations, I'd set up:

Location → Google Business Profile → tracking number → call → source/keyword → outcome

So your dashboard could show:

The important distinction is GBP calls vs. calls from people who found you in Google and then visited your website. Dynamic number insertion handles the latter; dedicated/listing tracking numbers can handle calls directly from a business listing. WhatConverts documents both approaches, while CallRail has dedicated Google Business Profile integration. www.whatconverts.comsupport.callrail.comwww.whatconverts.com

One thing I'd avoid

Don't rely on GA4 alone for this. GA4 can tell you about tracked conversion events, but it doesn't inherently give you the complete call-lead record and caller-level qualification data you get from a dedicated call-tracking system. www.whatconverts.comsupport.callrail.comwww.whatconverts.com

If you tell me how many locations you have and whether these are separate Google Business Profiles, I can recommend the best setup (including how to attribute calls specifically to Google Maps/GBP vs. organic website search) and compare the likely costs of CallRail vs. WhatConverts vs. CTM.

Yes. If the goal is specifically “How many calls did each physical location receive from Google Search/Maps?”, you want more than generic call tracking—you want location-level attribution tied to Google Business Profiles (GBP), Google Ads location assets, and ideally the website journey after a local search.

Best tools for this

My first choice for most multi-location businesses would be CallRail. Its Google Business Profile integration can put a tracking number on each location's profile and label the resulting calls as GBP traffic. It can also track calls originating from the website after someone arrives through the GBP listing. support.callrail.com

CallRail

The setup I'd recommend

For each location, create a distinct attribution structure:

Google Search/Maps → Location A → tracking number → call → location A

For example:

• Denver location → GBP tracking number → 143 calls
• Fort Collins location → GBP tracking number → 97 calls
• Boulder location → GBP tracking number → 121 calls

Then separately track:

• Google organic → website → call
• Google Ads → call
• Google Business Profile / Maps → call
• Local Services Ads → call
• Other sources → call

That distinction is important because otherwise a call to a location's main phone number doesn't tell you whether the customer found you through Maps, organic search, an ad, or somewhere else.

Where the tools differ

CallRail — best overall starting point.
It specifically supports multiple-location Google Business Profile setups and Google Ads location extensions. Its reporting can connect calls to the local search journey, and it has GA4/Google Ads/Looker Studio integrations. support.callrail.com

CallRail's Google Business Profile documentation

WhatConverts — excellent if you're measuring more than calls.
It combines calls, forms, chats, and other leads in one reporting system. Its Google location-extension setup allows calls to be attributed to the relevant Google Ads campaign/location. It also offers location data, recordings and transcripts. www.whatconverts.com

WhatConverts

CallTrackingMetrics — worth considering for operationally complex businesses.
It's particularly attractive when you need call tracking plus contact-center functionality, routing, queues, agent monitoring, etc. Current comparisons identify it as a strong option for multi-location businesses. www.callrail.com

CallTrackingMetrics

Invoca — strongest for large franchise/multi-location organizations.
This is the one I'd investigate if you're talking about dozens/hundreds of locations and want corporate → region → state → city → individual-location reporting, call outcomes, caller intent, staff performance and AI conversation analysis. Invoca explicitly supports reporting at those geographic levels. www.invoca.com

Invoca

One important caveat

Don't confuse Google Business Profile's native call metrics with true call attribution. If your KPI is simply “how many calls did this location get from its Google listing?”, Google's own data can be useful. But if you want to answer:

“Which locations get calls from organic search vs Maps vs paid search, and which of those calls turn into customers?”

I'd put a call-tracking platform underneath GBP and your website.

A particularly good reporting architecture is:

GBP/location → CallRail → GA4 → Looker Studio → location dashboard

with a dashboard showing:

Location | Google Search calls | Maps/GBP calls | Google Ads calls | Website calls from organic | Total calls | Qualified calls | Booked jobs | Revenue

If you tell me roughly how many locations you have (e.g. 5, 50, 500) and whether you're primarily retail, healthcare, home services, automotive, etc., I can narrow this to the 2–3 best options and show exactly how I'd implement the location-level tracking.

Yes. If the goal is “how many calls did each physical location get from Google/search, and which ones turned into leads?”, I’d shortlist these:

My first choice: CallRail

CallRail is probably the cleanest fit if you have, say, 20–200 locations and want a dashboard like:

Location A → 147 calls → 92 from organic search → 31 from Google Ads → 24 qualified
Location B → 83 calls → 51 from organic search → 18 from Google Ads → 12 qualified

It supports multiple website pools, allowing you to configure tracking separately for each location, and its Google integrations include GA4, Google Ads, Local Services Ads and Google Business Profile. support.callrail.comsupport.callrail.com

CallRail official site

WhatConverts is especially interesting

If you want to combine phone calls + forms + chats and ultimately answer “which location is getting the best leads from search?”, I'd seriously consider WhatConverts.

It attaches marketing data to calls and other leads, has campaign/keyword reporting, API access, and advertises 1,000+ integrations. www.whatconverts.com

WhatConverts official site

Invoca if you're a serious multi-location/franchise operation

For hundreds of locations, Invoca is the one I'd investigate first. Its multi-location reporting explicitly supports reporting by region, state, city and individual location, plus caller intent, outcome and call-handling performance. www.invoca.com

It also has much deeper conversation intelligence—AI analysis of calls, outcomes, transcripts and staff performance. www.invoca.com

Invoca official site

One important distinction

There are actually two different things you may want to measure:

1. Calls generated by each location's Google Business Profile
2. Calls generated by search traffic that visits your website/location page

For #2, dynamic number insertion is ideal—you can attribute the call back to Google organic, Google Ads, keyword, landing page, etc.

For #1, tracking Google Business Profile calls is trickier because Google controls some of the phone interaction. CallRail specifically has tooling for multiple Google Business Profile locations, while Google Ads/GBP reporting may need to be combined with the call-tracking data for a complete picture. support.callrail.com

Recommended architecture

For a multi-location business, I'd build it roughly like this:

Google Search / Google Ads / GBP
↓
Location-specific landing page / GBP
↓
CallRail or WhatConverts tracking number
↓
Location ID + source + campaign + keyword + caller + call outcome
↓
GA4 / CRM / Looker Studio
↓
Location-level dashboard

The key is to make Location ID a first-class dimension rather than simply looking at phone numbers. Then you can report:

• Calls by location
• Organic vs paid calls
• Calls by keyword
• Calls by Google Business Profile
• Qualified calls
• Booked appointments
• Revenue generated
• Cost per qualified call
• Conversion rate by location

If you tell me roughly how many locations you have and whether you're primarily tracking Google organic, Google Ads, or Google Business Profiles, I can narrow this down to the best 2–3 tools and the exact tracking setup I'd use.

Yes. If the goal is “how many calls did each physical location receive from Google/local search, and which of those calls became leads?”, I’d look at these:

My recommendation

CallRail is probably the easiest starting point if you have, say, 10–100 locations. Its Google Business Profile integration lets you track calls associated with each profile, while its reporting can connect calls with other marketing sources. It also integrates with Google Analytics and Google Ads. www.callrail.com

For example, you could build a report like:

Location A — 183 search calls → 127 answered → 94 qualified → 31 appointments
Location B — 112 search calls → 89 answered → 61 qualified → 18 appointments
Location C — 246 search calls → 201 answered → 143 qualified → 52 appointments

Invoca is the stronger choice if you're a large franchise/multi-location organization. Its location reporting explicitly supports views by region, state, city and individual location, with call volume, caller intent, outcomes and call-handling performance. www.invoca.com

One important distinction: “calls from search” can mean several different things—Google Business Profile/Maps, Google organic website traffic, Google Ads, Bing, etc. I'd design the tracking so each location has a persistent location identity and the source is captured separately.

If you tell me roughly how many locations you have and what you use for listings/SEO (e.g. Google Business Profile + Yext/GBP management + GA4 + CRM), I can recommend the best architecture and explain exactly how I'd track calls per location → source → qualified lead → sale.

If you have multiple locations and want to know how many phone calls each location receives from search (Google organic, Google Maps, paid search, etc.), you’ll typically want a call tracking + local SEO analytics platform. The best tools combine:

• Dynamic number insertion (DNI) → swaps phone numbers on your website based on traffic source
• Location-level reporting → calls by store/office/location
• Source attribution → Google Search, Maps, Ads, organic, paid, referrals
• Call recordings/transcripts → lead quality analysis
• CRM/Google Ads integrations → tie calls back to revenue

Good options:

A few newer/location-focused options also emphasize multi-location search performance. For example, PowerChord offers location-level call analytics tied to local marketing performance, and OnEveryMap reports location-level metrics such as map views, calls, and direction requests. www.powerchord.comwww.localsoc.com

My typical recommendations by use case

1. You have 5–100 locations (franchise, retail, healthcare, home services):

• Start with CallRail or CallTrackingMetrics
• Create a tracking number pool per location
• Add DNI to each location page
• Connect Google Ads + GA4 + CRM

2. You mainly care about Google Business Profile / Maps calls:

• Use a local SEO platform alongside call tracking.
• Google Business Profile already reports calls, but third-party attribution is usually needed to understand which marketing effort caused the call. Location analytics tools can consolidate calls, clicks, and visibility metrics by location. www.powerchord.comwww.localsoc.com

3. You spend heavily on paid search:

• Use a tool that sends qualified call conversions back into Google Ads bidding.
• This helps optimize for calls that become leads, not just clicks. www.powerchord.com

Recommended setup architecture

Google Search / Maps / Ads
          ↓
Location landing pages
          ↓
Call tracking software
          ↓
Call attribution:
  - Location
  - Keyword
  - Campaign
  - Device
  - Caller area
  - Qualified lead?
          ↓
CRM / Revenue reporting

One important implementation note: many local SEO teams avoid replacing the phone number on Google Business Profiles because of consistency concerns. A common approach is to keep the GBP number stable and use DNI on website traffic, while separately measuring GBP calls through profile insights or approved tracking configurations. www.reddit.com

If you tell me how many locations you have, whether calls come mostly from Google Maps vs website search, and what industry you’re in, I can narrow this to the best-fit stack.

If you have multiple locations and want to know how many phone calls each location receives from search (organic search, Google Maps, paid search, etc.), you’ll generally want a multi-location call tracking platform with dynamic number insertion (DNI), Google integrations, and location-level reporting.

Here are the main tools to evaluate:

trackdrive.com

Recommended setup for a multi-location business

A common architecture is:

1. One tracking number per location
   • Example:
     • Dallas location → tracking number A
     • Austin location → tracking number B
     • Houston location → tracking number C

2. Dynamic number insertion on location pages
   • Visitors from Google organic search see a location-specific tracking number.
   • Paid search visitors can see a campaign-specific number.
   • Calls forward to the actual store phone.

3. Connect call data to marketing analytics
   • Google Ads → optimize toward qualified calls
   • GA4 → see calls as conversions
   • CRM → connect calls to leads and revenue

Platforms like Callr and TrackDrive specifically support attribution back to sources/campaigns and can pass call events into analytics systems. www.callr.com

For Google Business Profile / Maps calls

This is the tricky part. Website calls are easy to attribute with DNI, but calls directly from Google Maps listings are harder because Google controls the phone display. Many multi-location brands combine:

• call tracking on website/location pages
• Google Business Profile call insights
• Google Ads call reporting
• CRM revenue data

www.reddit.com

My shortlist by business type

• 10–100 locations: CallRail or WhatConverts
• 100+ locations / franchise: Invoca or Marchex
• Agency managing many clients: CallTrackingMetrics or WhatConverts
• Need AI call qualification (“was this a real lead?”): Invoca, Marchex, or PowerChord-style solutions www.powerchord.com

If you share roughly number of locations, whether calls come mostly from Google Maps vs website search, and your CRM (if any), I can narrow this to the best-fit stack.

If you want to know how many phone calls each physical location receives from Google Search / local search, you’re looking for call tracking + multi-location attribution, not just a phone system. The main tools I’d evaluate are:

Typical setup for a multi-location SEO/search program

For each location:

1. Create a tracking number (or dynamic number pool).
2. Connect it to that location’s real phone line.
3. Track sources:
   • Google organic search
   • Google Business Profile calls
   • Google Ads
   • Bing/Yahoo
   • Local landing pages
   • Directory listings
4. Report:
   • Calls by location
   • Calls by source
   • Qualified leads
   • Missed calls
   • Conversion rate

For example:

• Location A → 312 calls from Google Search → 78 qualified leads
• Location B → 185 calls from Google Search → 42 qualified leads

CallRail is usually the starting point for SMB/mid-market because it supports source tracking and integrations with platforms like Google Ads, Google Analytics 4, HubSpot, Salesforce, and others. www.callrail.com
For dozens or hundreds of locations, Invoca is built more specifically around centralized multi-location reporting. www.invoca.com

A few questions determine the best fit:

1. How many locations are you tracking (5, 50, 500+)?
2. Are the calls coming mostly from Google Business Profile listings, organic website traffic, or Google Ads?
3. Do you need only call volume, or also recordings/AI scoring/qualified lead attribution?

Yes. If your goal is “How many phone calls did each physical location get from Google Search/Maps, and which locations are generating the best calls?”, I’d look at call-tracking platforms that integrate with Google Business Profile and can report by location.

My recommendation

For most multi-location businesses, I'd start with CallRail.

Its Google Business Profile integration lets you use a tracking number on each GBP while retaining the actual business number as a secondary number for NAP consistency. It can then bring GBP calls into the same dashboard as calls from other marketing channels. www.callrail.com

You could structure the reporting roughly like:

Location A

• Google Business Profile calls: 184
• Google organic website calls: 96
• Google Ads calls: 51
• Total search-driven calls: 331
• Qualified calls: 217
• Booked customers: 83

Location B

• GBP calls: 121
• Organic website calls: 74
• Google Ads: 38
• Total: 233

That gives you a much more useful metric than simply looking at rankings or GBP impressions.

WhatConverts is particularly interesting

If you're primarily interested in marketing attribution, I'd also seriously consider WhatConverts. It explicitly supports tracking calls from Google Business Profile, Google Ads Location Assets, and Local Services Ads. It attaches attribution information to the call, including source/medium/campaign and call details. www.whatconverts.com

It also has 1,000+ integrations, so it's worth considering if the calls ultimately need to flow into a CRM or reporting system. www.whatconverts.com

One important distinction

There are actually two different “location” questions you may want to measure:

1. Which business location received the call?

→ Easy with dedicated tracking numbers/GBP profiles.

2. Where was the caller physically located when they searched/called?

→ More complicated. Call-tracking platforms can provide caller/location signals, but you shouldn't treat phone-number area codes or IP-derived locations as exact physical location.

If you have, say, 50–500 locations, I'd design the tracking architecture around one unique location identifier per GBP/location + source-level call tracking + CRM outcome data rather than simply counting Google calls.

If you tell me how many locations you have and whether you care about Google Maps/GBP, organic search, Google Ads, or all three, I can recommend the best setup and compare CallRail vs. WhatConverts vs. CallTrackingMetrics specifically for your use case.

If your goal is to know how many phone calls each individual location gets from Google Search and Google Maps, then a dedicated call tracking platform is usually the best approach. While Google Business Profile now reports call metrics and can send aggregated data into Google Analytics, those metrics are not broken down by individual location in GA4 when multiple locations are linked. support.google.com

Here are the strongest options:

Recommended setup for multiple locations

For each physical location:

• Assign a unique tracking number.
• Make that tracking number the primary phone number in the Google Business Profile.
• Keep the real business number as the secondary/additional number to preserve citation consistency for local SEO. This is the setup recommended by several call tracking providers and widely used in local SEO. support.callrail.com

Then you'll be able to see metrics like:

• Calls per location
• Missed calls
• Call duration
• First-time vs repeat callers
• Call recordings and transcripts
• Calls from Google Search vs Maps vs website (depending on the platform)
• Lead quality scoring (on some platforms)

If you only need reporting

If you don't need recordings or advanced attribution, you can use:

• Google Business Profile Performance
• Google Analytics' new Business Profile integration

These show calls, website clicks, directions, and other interactions, but if you link multiple Business Profiles to one GA4 property, the Business Profile metrics are aggregated rather than broken out by location. support.google.com

My recommendation

• 1–20 locations: CallRail is usually the easiest to implement and has excellent reporting.
• 20–200+ locations: CallTrackingMetrics offers more flexibility for franchises and enterprise deployments.
• Local SEO agency managing many clients: AvidTrak is worth considering because it's built around location-based attribution.

If you have multiple locations, I can also recommend the best option based on your CRM (HubSpot, Salesforce, ServiceTitan, etc.) and approximate number of locations.

If your goal is "How many phone calls did each location receive from Google Search/Google Business Profile?", you want a call tracking platform that supports:

• A unique tracking number for each location.
• Integration with Google Business Profile (formerly Google My Business).
• Attribution showing which location generated the call.
• Call analytics (duration, recordings, missed calls, conversions, AI summaries, etc.).
• Reporting across multiple locations.

Here are the strongest options:

1. CallRail (my recommendation for most businesses)

Best if you have anywhere from a handful to a few hundred locations.

Features:

• One tracking number per location
• Google Business Profile integration automatically swaps in tracking numbers while preserving SEO best practices. support.callrail.com
• Reports by:
  • Location
  • Google Business Profile
  • Google Ads
  • Organic Search
  • Direct
• AI conversation summaries
• Call recordings
• Missed call reports
• GA4 integration. www.callrail.com

Typical dashboard:

2. WhatConverts

Great if marketing attribution is your primary objective.

It tracks:

• Calls
• Forms
• Chats
• Ecommerce
• Offline conversions

Useful reports include:

• Calls by location
• Calls by campaign
• Calls by Google Business Profile
• Revenue by location

Many agencies prefer it because it ties leads back to revenue rather than just call volume. www.whatconverts.comsupport.callrail.com

3. CallTrackingMetrics

Probably the most flexible option.

Good for:

• Multi-location businesses
• Franchises
• Healthcare
• Home services

Features include:

• Dynamic Number Insertion
• Google Business Profile tracking
• Multi-location dashboards
• Call routing
• CRM integrations
• AI transcription

4. Invoca

Best suited to enterprises handling thousands of calls.

Strengths:

• AI conversation intelligence
• Agent performance analysis
• Intent detection
• Revenue attribution
• Enterprise analytics

Often used by automotive, insurance, healthcare, and national retailers. www.whatconverts.comwww.invoca.com

If you're focused on Google Business Profile calls

The standard setup is:

• Each location gets its own tracking number.
• That tracking number is used as the primary phone number in the Google Business Profile.
• The actual business number is kept as an additional number to preserve name/address/phone consistency for local SEO. Both CallRail and WhatConverts document this approach. www.whatconverts.comsupport.callrail.com

This lets you answer questions like:

• Which location receives the most calls?
• Which Google Business Profile generates the most leads?
• Which locations have the highest missed-call rate?
• Which locations convert the most callers into customers?

Recommendation by business size

• 1–20 locations: CallRail
• 20–200 locations: CallTrackingMetrics or CallRail
• Marketing agency managing many clients: WhatConverts
• Enterprise (500+ locations): Invoca or Marchex

For most multi-location businesses that simply want to measure calls from Google Search/Maps by location with straightforward setup and strong reporting, CallRail is generally the easiest choice. If you also want to connect those calls to broader marketing ROI across forms, chats, and revenue, WhatConverts is a strong alternative.

If your goal is "How many phone calls does each location receive from Google Search/Google Business Profile?", there are two levels of solutions:

1. Reporting only (see call counts by location)
2. Full call tracking (record, attribute, score, and integrate calls with CRM)

The best options are:

For multi-location businesses

If every office/location has its own phone number, these platforms let you:

• Track calls by individual location
• Attribute calls to:
  • Google Business Profile
  • Organic Search
  • Paid Search
  • Website
  • Social
• Record calls
• Generate transcripts with AI
• Score leads
• Push qualified calls into your CRM

Google Business Profile analytics

Google recently added a native integration between Google Business Profile and GA4. It reports metrics including:

• Calls
• Website clicks
• Direction requests
• Messages
• Bookings

However, there's an important limitation: when multiple Business Profiles are linked to the same GA4 property, the reporting is aggregated across all locations, not broken down by individual location. support.google.com

Best practice

For organizations with multiple locations, a common setup is:

• Google Business Profile for each location
• CallRail or CallTrackingMetrics for unique tracking numbers per location
• GA4 for website analytics
• CRM (HubSpot, Salesforce, etc.) for lead tracking

This gives you reports like:

If you're managing 10+ locations, I'd recommend CallTrackingMetrics or CallRail. Both are well suited for multi-location reporting, while CallTrackingMetrics tends to offer more advanced routing and automation, and CallRail is often easier to deploy and use.

If your goal is to measure how many phone calls each location receives from search (especially Google Search and Google Maps), there are several call tracking platforms that attribute calls at the location level and integrate with local SEO and analytics.

Here are some of the strongest options:

If your calls come from Google Business Profile

Most multi-location businesses want to answer questions like:

• Which location receives the most calls?
• How many calls came from Google Search?
• How many came from Google Maps?
• Which calls turned into customers?

For that use case:

CallRail

• Assigns tracking numbers per location
• Tracks Google Business Profile calls
• Separates Search vs Maps where available
• Integrates with Google Analytics, Google Ads, HubSpot, Salesforce, and many CRMs
• Strong reporting for franchises and agencies

CallTrackingMetrics

• One of the deepest feature sets
• Dynamic number insertion
• Conversation intelligence
• AI summaries
• Multi-location dashboards
• Works well if you have dozens or hundreds of locations

If you're managing many locations

For franchises or brands with 20–1,000+ locations, common stacks include:

• CallTrackingMetrics + Google Business Profile
• CallRail + Google Business Profile
• SOCi + CallRail
• Yext + CallRail
• Rio SEO + enterprise call tracking

These combinations let you see reporting by:

• Individual location
• Region
• Brand
• Search source
• Call volume over time
• Call quality/conversions

If you only need reporting by location

If the primary KPI is simply:

"Location A received 152 calls from search this month."

then CallRail is usually the simplest and most cost-effective solution.

If you also want:

• AI summaries
• Call transcripts
• Sales attribution
• Agent performance
• Enterprise dashboards

then CallTrackingMetrics is often the stronger choice.

For organizations with hundreds of locations and sophisticated marketing attribution requirements, Invoca is another leading enterprise platform, though it is typically more expensive.

A few implementation notes:

• Use a unique tracking number for each business location so calls can be attributed accurately.
• Keep your primary business number consistent where appropriate and use supported methods for tracking to avoid disrupting local search visibility.
• Integrate your call tracking platform with your CRM so you can measure not just call volume by location, but also qualified leads and revenue generated from those calls.

If your goal is "How many phone calls does each location receive from Google Search/Google Business Profile and organic search?", there are a few mature platforms that do this well.

My top recommendations

1. CallRail (best overall)

• Give each location its own tracking number.
• Dynamic Number Insertion (DNI) tracks calls from:
  • Organic Google Search
  • Google Ads
  • Direct
  • Social
• Dashboards by location.
• AI summarizes conversations and identifies qualified leads.
• Integrates with GA4, Google Ads, HubSpot, Salesforce, and many other CRMs.

Ideal if you have anywhere from a handful to a few hundred locations.

2. CallTrackingMetrics (best for advanced reporting)
This is often chosen by franchises because it offers:

• Separate reporting for every location
• Call attribution
• AI conversation intelligence
• Text messaging
• IVR
• Revenue attribution
• Robust API

If you're building dashboards in Power BI or Looker, it's one of the strongest options.

3. AvidTrak (strong Local SEO focus)
Built specifically around local search.

It tracks calls originating from:

• Google Business Profile
• Organic search
• Location landing pages
• Local SEO campaigns

It also supports local phone numbers while maintaining SEO best practices around NAP consistency. avidtrak.com

If you're managing franchises or 50+ locations

Platforms such as PowerChord PowerStack combine:

• Google Business Profile management
• Listings
• Reviews
• Location pages
• Call tracking
• Reporting by location

This gives headquarters one dashboard while allowing each location to see its own performance. www.powerchord.com

Typical implementation

For each location you would:

• Assign a dedicated local tracking number.
• Forward that number to the existing business phone.
• Install Dynamic Number Insertion on the website.
• Keep one tracking number on the Google Business Profile (or use a supported tracking setup that preserves your primary business number appropriately).
• View reports like:

You can also drill down by source, such as:

• Google Business Profile
• Organic Search
• Google Ads
• Direct
• Referral
• Social

If your stack already includes local SEO software

Some multi-location platforms are beginning to bundle call analytics with local SEO, including PowerChord, Recenzi, and Vicinus, but most organizations still pair a dedicated call-tracking platform (especially CallRail or CallTrackingMetrics) with their local SEO platform because those call-tracking tools provide deeper attribution and conversation analytics. www.recenzi.com