ChatGPT answers, unedited

If you want one automated client PDF that combines keyword rankings + organic traffic + conversions, you’re usually looking for an SEO reporting platform, not just an analytics dashboard. The best options depend on how many clients you manage and how much customization you need. AgencyAnalytics multisiteseo

Best overall for SEO agencies: AgencyAnalytics

Best for: Agencies sending monthly SEO reports to multiple clients.

Pulls in:

• Keyword rankings
• Google Analytics 4 traffic
• Google Search Console clicks/impressions
• Conversion goals
• Backlinks
• Site audits
• Local SEO data
• Paid/social channels (if needed)

Why it stands out:

• White-label PDFs (your logo/branding)
• Scheduled automatic email reports
• Client dashboards
• Built for managing many client accounts
• Less setup than building reports yourself

AgencyAnalytics AgencyAnalyticsTypical stack:
AgencyAnalytics + GA4 + Search Console + a rank tracker

Best free/custom option: Looker Studio

Best for: Technical teams that want complete control.

Pulls in:

• GA4 traffic
• Search Console queries
• Conversions
• Google Ads
• CRM data (with connectors)
• SEO tools via third-party connectors

Pros:

• Free
• Extremely customizable
• Great-looking dashboards

Cons:

• You build and maintain the reports
• Keyword tracking usually requires another tool (Search Console alone is not a true rank tracker)

AgencyAnalytics Backlinko

Best all-in-one SEO suite: SE Ranking

Best for: Smaller agencies that want rankings + audits + reporting in one place.

Includes:

• Rank tracking
• Keyword research
• Competitor tracking
• Site audits
• Scheduled reports
• GA4/Search Console connections

Good if you do not want to stitch together multiple tools. Techcognate

Best polished client reports: Whatagraph

Best for: Agencies reporting across SEO, PPC, social, and other channels.

Strengths:

• Very presentation-friendly
• Automated reporting
• Multiple marketing data sources

Better for marketing agencies with broader reporting needs than SEO-only shops. multisiteseo

Best simple/low-maintenance option: DashThis

Best for: Freelancers or small agencies that want reports quickly.

Pros:

• Easy templates
• White-label reports
• Minimal setup

Cons:

• Less SEO depth than dedicated SEO platforms. multisiteseo

My recommended setups by agency size

For most SEO agencies, I’d choose AgencyAnalytics because it solves the exact problem you described: automatically pulling rankings, traffic, and conversions into a branded client PDF without manual spreadsheet work. AgencyAnalytics

A strong monthly client PDF usually includes:

1. Executive summary (wins, losses, next actions)
2. Organic traffic trend (GA4)
3. Keyword ranking movement
4. Top landing pages
5. Conversion/leads/revenue generated
6. Technical SEO health
7. Backlink growth
8. Work completed + next month’s plan

That format tends to communicate business value better than a report that only shows ranking positions. AgencyAnalytics

If your goal is “automatically pull rankings + organic traffic + conversions, turn it into a polished client PDF, and send it every month”, I’d narrow the field considerably.

My top picks

1. AgencyAnalytics — my recommendation

agencyanalytics.com

This is probably the closest match to what you're describing.

It combines keyword rank tracking, Google Search Console, GA4, backlinks and other marketing sources into client dashboards/reports. Its rank tracker monitors keywords separately from GSC's average-position metric, which is important if you want actual tracked keyword positions. AgencyAnalytics AgencyAnalytics

You can then build a branded report and schedule it daily, weekly or monthly, including your logo, colors and commentary. AgencyAnalytics

A typical client PDF could automatically contain:

• SEO overview: organic traffic, conversions, conversion rate
• Keyword rankings: visibility, ranking distribution, winners/losers
• Google Search Console: clicks, impressions, CTR, average position
• GA4: organic users/sessions, engagement, conversions
• Top landing pages
• Backlinks
• SEO goals / progress
• Your own written commentary

The big advantage is that you don't have to stitch together a separate rank tracker + GA4 + GSC + PDF generator.

If you're an SEO agency with multiple clients, I'd start here.

2. Looker Studio — best if you want cheap + highly customized

lookerstudio.google.com

If you're comfortable building the reporting template yourself, this can be an excellent setup.

GA4 and Search Console connect natively, and you can schedule reports as PDFs. AgencyAnalytics Ahrefs

The catch is keyword rankings. Search Console's "average position" isn't the same thing as a proper daily rank tracker. You'd generally want something like Semrush/Ahrefs/SE Ranking feeding ranking data into Looker Studio through a connector. Serpstracker

So the stack becomes something like:

Rank tracker → Looker Studio ← GA4 + GSC → scheduled PDF

That's extremely flexible, but there's more setup/maintenance.

3. DashThis — great if reporting simplicity is the priority

dashthis.com

DashThis is worth looking at if you don't want to spend much time building dashboards yourself. It's designed around marketing dashboards and white-labeled client reporting/PDFs, with GA4, GSC and SEO-related integrations. multisiteseo

I'd choose it over Looker Studio if your priority is:

"I want attractive client reports without becoming the person responsible for maintaining a reporting data stack."

4. Whatagraph — best if SEO is part of a larger marketing report

whatagraph.com

This makes more sense if your clients want SEO + Google Ads + Meta Ads + social + email + website performance all in one report.

It's particularly geared toward cross-channel agency reporting and automated delivery. Techcognate AnalyzeData

For a pure SEO agency, though, I think AgencyAnalytics is the more natural fit.

5. Semrush My Reports — best if Semrush is already your SEO platform

semrush.com

If you're already paying for Semrush for keyword research, competitor analysis, audits and rank tracking, its reporting functionality can make sense because the SEO data is already there.

I'd be less inclined to buy Semrush primarily as a client-reporting platform, though. It's fundamentally a broader SEO research/analysis platform rather than a reporting-first product. AgencyAnalytics

What I'd actually build

For a typical SEO agency, I'd use:

AgencyAnalytics + GA4 + Google Search Console

Then have one master report template that gets cloned for every client.

The monthly PDF should be something like:

Page 1 — Executive Summary

• Organic traffic ↑ 18%
• Leads/conversions ↑ 27%
• Organic conversion rate ↑ 8%
• Keywords in top 3 ↑ 12
• Short 3–5 sentence explanation of what happened

Page 2 — Keyword Rankings

• Top 10/20/100 distribution
• Biggest winners
• Biggest losers
• Priority keywords
• Ranking trend

Page 3 — Organic Traffic

• Users/sessions
• YoY/MoM comparison
• Organic landing pages
• Traffic trend

Page 4 — Conversions

• Organic conversions
• Conversion rate
• Leads/revenue
• Top converting landing pages

Page 5 — Search Console

• Clicks
• Impressions
• CTR
• Average position
• Top queries/pages

Page 6 — Work + Next Steps

• What you did this month
• What changed
• What you're doing next month

That last page is important. Don't just send clients a 40-page data dump. The best reporting makes the client immediately understand “what happened, why it happened, and what you're doing about it.”

My ranking for your exact use case

1. 🥇 AgencyAnalytics — best overall
2. 🥈 Looker Studio + rank-tracking connector — best value/customization
3. 🥉 DashThis — easiest polished reporting
4. Whatagraph — best for broader multi-channel reporting
5. Semrush My Reports — best if you're already heavily invested in Semrush

If you tell me how many clients you have and whether you're already using Semrush/Ahrefs/SE Ranking, I can narrow this down to the cheapest setup that will automatically produce the exact PDF you want.

"I want attractive client reports without becoming the person responsible for maintaining a reporting data stack."

4. Whatagraph — best if SEO is part of a larger marketing report

whatagraph.com

This makes more sense if your clients want SEO + Google Ads + Meta Ads + social + email + website performance all in one report.

It's particularly geared toward cross-channel agency reporting and automated delivery. Techcognate AnalyzeData

For a pure SEO agency, though, I think AgencyAnalytics is the more natural fit.

5. Semrush My Reports — best if Semrush is already your SEO platform

semrush.com

If you're already paying for Semrush for keyword research, competitor analysis, audits and rank tracking, its reporting functionality can make sense because the SEO data is already there.

I'd be less inclined to buy Semrush primarily as a client-reporting platform, though. It's fundamentally a broader SEO research/analysis platform rather than a reporting-first product. AgencyAnalytics

What I'd actually build

For a typical SEO agency, I'd use:

AgencyAnalytics + GA4 + Google Search Console

Then have one master report template that gets cloned for every client.

The monthly PDF should be something like:

Page 1 — Executive Summary

• Organic traffic ↑ 18%
• Leads/conversions ↑ 27%
• Organic conversion rate ↑ 8%
• Keywords in top 3 ↑ 12
• Short 3–5 sentence explanation of what happened

Page 2 — Keyword Rankings

• Top 10/20/100 distribution
• Biggest winners
• Biggest losers
• Priority keywords
• Ranking trend

Page 3 — Organic Traffic

• Users/sessions
• YoY/MoM comparison
• Organic landing pages
• Traffic trend

Page 4 — Conversions

• Organic conversions
• Conversion rate
• Leads/revenue
• Top converting landing pages

Page 5 — Search Console

• Clicks
• Impressions
• CTR
• Average position
• Top queries/pages

Page 6 — Work + Next Steps

• What you did this month
• What changed
• What you're doing next month

That last page is important. Don't just send clients a 40-page data dump. The best reporting makes the client immediately understand “what happened, why it happened, and what you're doing about it.”

My ranking for your exact use case

If your goal is specifically “automatically pull keyword rankings + organic traffic + conversions into one polished client PDF”, I’d narrow it to four serious options:

🥇 My pick: AgencyAnalytics

agencyanalytics.com is probably the closest match to what you're describing.

It can combine:

• Keyword rankings — its rank tracker updates daily.
• Google Search Console — clicks, impressions, CTR, queries, landing pages.
• GA4 — organic traffic, conversions, goals/events, revenue.
• Backlinks / SEO audits if you want them.
• Client-specific dashboards and reports
• Your logo/colors/branding
• Scheduled reports sent automatically daily, weekly, or monthly. AgencyAnalytics AgencyAnalytics

So you can essentially build:

Client SEO Report — August 2026
Organic Traffic: +18%
Organic Conversions: +24%
Keywords in Top 3: 47 → 61
Keywords in Top 10: 182 → 219
Visibility: +12%
Top winning keywords
Top landing pages
SEO work completed
Next month's priorities

…and have the PDF generated and delivered automatically.

🥈 DashThis — if you care more about simplicity

dashthis.com is excellent if you already have a rank-tracking source and mainly need a beautiful reporting layer.

The important distinction is that DashThis generally visualizes data from connected sources rather than being your primary rank tracker. Serpstracker

I'd choose it if your workflow is something like:

Semrush/Ahrefs → DashThis ← GA4 + GSC → client PDF

rather than wanting the reporting platform itself to handle rankings.

🥉 SE Ranking — if you want SEO + reporting in one subscription

seranking.com is attractive because it combines the actual SEO data collection with reporting.

You get rank tracking, site audits, backlink/SEO data, plus GA4 and Search Console integrations and scheduled reporting. Techcognate

I'd seriously consider this if you're starting from scratch and don't already pay for Semrush/Ahrefs.

💰 Looker/Data Studio — best if you want maximum customization for $0

datastudio.google.com is the DIY route.

You can pull directly from GA4 + Search Console and build a very customized client report. The catch: Search Console's average position isn't the same thing as a proper daily keyword rank tracker, so you'll generally need a separate rank-tracking source/connector for the keyword-ranking component. Serpstracker

It's fantastic if you have someone technical who can build the template once. It's less attractive if your goal is “I don't want to touch reporting again.”

What I'd actually use

If you're an SEO agency/freelancer with multiple clients, I'd go:

AgencyAnalytics + GA4 + GSC + its rank tracker

That's the cleanest one-dashboard → one-click/automatic PDF workflow.

If you already use Semrush or Ahrefs for rank tracking, I'd instead look at:

Semrush/Ahrefs + AgencyAnalytics

That lets your SEO platform remain the data/research engine while AgencyAnalytics becomes the client-facing reporting layer.

And if you're trying to keep costs very low:

SE Ranking alone or Data Studio + a rank tracker.

One important thing: don't build the report around rankings alone. For clients, I'd make the first page tell the business story: organic traffic → conversions/leads → revenue/value, with rankings as supporting evidence. AgencyAnalytics specifically supports GA4 goal/conversion reporting alongside ranking data, which makes that structure relatively easy. AgencyAnalytics

If you tell me how many clients you have, what you're currently using for rank tracking (Semrush/Ahrefs/etc.), and whether you need leads/revenue from GA4, I can recommend the cheapest/best stack and the exact report layout I'd use.

If your goal is specifically “pull keyword rankings + organic traffic + conversions → automatically generate one branded client PDF”, I’d narrow the field considerably.

My top picks

🥇 I'd choose AgencyAnalytics

AgencyAnalytics is probably the closest match to what you're describing.

It can combine:

• Keyword rankings — its own rank tracker, plus Semrush/Ahrefs/etc.
• Google Search Console — impressions, clicks, CTR, queries
• GA4 — organic sessions/users, landing pages, conversions
• Conversions/goals — leads, purchases, form submissions, etc.
• Backlinks, technical SEO, Google Ads, call tracking and other channels if you need them

The important part is that it was built around agency/client reporting, rather than being primarily an SEO research tool. It supports white-label reports, reusable templates, scheduled reports and PDF downloads. agencyanalytics.comagencyanalytics.com

Its SEO reporting specifically combines rankings, traffic and conversions, and it supports 85+ integrations. agencyanalytics.com

A typical automated PDF could look like:

Client SEO Report — July 2026

Executive Summary
Organic traffic ↑ 24%
Leads ↑ 31%
Organic revenue ↑ 18%

Keyword Visibility
12 keywords → Top 3
38 keywords → Top 10
Average position: 14.2 → 10.7

Organic Traffic
Sessions / users / landing pages / trend

Conversions
Leads / purchases / conversion rate / revenue

SEO Work Completed
Content published, links acquired, technical fixes

Next Month
Priorities and recommendations

Then you schedule it to go out automatically each month. agencyanalytics.comagencyanalytics.com

🥈 DashThis

DashThis is worth considering if you care more about beautiful, simple client reporting than deep SEO functionality.

It's particularly good when you already have your SEO data coming from another platform and primarily need a reporting layer. Current comparisons generally put it among the strongest simple automated reporting options. analyzedata.io

🥉 Looker Studio

Google Looker Studio is the route I'd take if you want maximum customization and minimum software cost.

A common stack is:

Google Search Console + GA4 + Semrush/Ahrefs → connectors → Looker Studio → scheduled report

The downside is that you become responsible for the connector setup, data blending, templates and maintenance. It's considerably more DIY than AgencyAnalytics.

What I would NOT use as the reporting layer

Semrush and Ahrefs are excellent SEO data sources, but if your primary requirement is “automatically create a polished monthly client PDF containing SEO + traffic + conversions”, I'd generally put a dedicated reporting platform in front of them.

For example:

Semrush → AgencyAnalytics → client PDF

rather than:

Semrush → manually assemble PDF

AgencyAnalytics can integrate Semrush alongside GA4 and Search Console, so you don't have to give up Semrush's keyword/competitor data. agencyanalytics.com

My recommendation

If you're running an SEO agency with multiple clients, I'd rank them:

1. AgencyAnalytics — best overall
2. DashThis — best for simplicity/design
3. Looker Studio — best DIY/value
4. Whatagraph — best broader marketing reporting
5. Semrush — best if SEO intelligence is more important than reporting

If you tell me roughly how many clients you report on (e.g. 5, 20, 100) and whether you're already using Semrush, Ahrefs, or neither, I can recommend the cheapest/cleanest stack and what I'd put in the actual monthly PDF.

If your goal is “connect the client’s SEO data once → automatically generate a polished PDF every month”, I’d shortlist these:

🥇 My pick: AgencyAnalytics

AgencyAnalytics

This is probably the closest match to what you're describing. It combines keyword rank tracking, Google Search Console, GA4, conversions, backlinks, and other marketing sources into a single client dashboard/report. It also supports white-label reports and scheduled delivery, including PDF snapshots. agencyanalytics.com

A typical automated client PDF could be:

SEO Performance — July 2026

• Organic traffic: +18%
• Organic conversions: +27%
• Keywords in Top 3: 42 → 57
• Keywords in Top 10: 118 → 146
• Average position: 14.2 → 11.8
• Organic leads/revenue
• Ranking gains/losses
• Top landing pages
• Top-performing keywords
• Search Console clicks/impressions/CTR
• Backlinks
• Your written commentary / recommendations

AgencyAnalytics specifically supports combining ranking data with GA4 and Search Console, and its SEO reporting templates are designed around rankings, organic traffic and conversions. agencyanalytics.com

🥈 DashThis

DashThis

I'd choose this if you don't need as much SEO functionality and primarily want attractive client reports without much configuration.

It's particularly good for the “build template once, clone it for every client, schedule the PDF” workflow. Current comparisons consistently put DashThis toward the simpler reporting end of the market. dashthis.commultisiteseo.com

🥉 Looker Studio

Google Looker Studio

If you're technically comfortable building dashboards, this is the best value.

You can combine:

• Google Search Console → queries, clicks, impressions, position
• GA4 → traffic, users, conversions
• Google Sheets → your tracked keyword data
• BigQuery/other connectors → additional data

The downside is that you build and maintain the reporting system yourself. It's much more “DIY BI” than “agency reporting software.” dashthis.commultisiteseo.com

What I'd use for an SEO agency

If you're managing multiple clients, I'd go:

Rank tracker → AgencyAnalytics → automated branded PDF

And have the report structured around business outcomes rather than SEO metrics:

1. Executive summary
2. Organic traffic
3. Organic conversions/leads/revenue
4. Keyword visibility
5. Keyword ranking movement
6. Top landing pages
7. Search Console performance
8. SEO work completed
9. Next month's priorities

The important distinction is that GA4 is your source of truth for traffic/conversions, while Search Console/rank tracking provide the search-performance layer. AgencyAnalytics can combine those sources in one report rather than making you manually reconcile them. agencyanalytics.com

If I were choosing today:
AgencyAnalytics for the best all-around agency workflow → DashThis for simplicity → Looker Studio if keeping costs down and you don't mind building the system yourself.

If you tell me how many clients you have and whether you're already using Ahrefs, Semrush, or another rank tracker, I can narrow it down to the best setup and estimate the monthly cost.

If your goal is “connect the client’s SEO data once → automatically generate a polished branded PDF every month”, I’d narrow it to these:

🥇 My pick: AgencyAnalytics

For exactly what you're describing, AgencyAnalytics is probably the cleanest choice.

It can combine:

• Keyword rankings — its own rank tracker
• Organic traffic — Google Analytics 4
• Search performance — Google Search Console
• Conversions / goals — GA4
• Backlinks
• Google Business Profile
• Google Ads and other channels

Then you build the report once, brand it with your logo/colors, and schedule it to automatically go out. AgencyAnalytics specifically supports client-ready PDF reports and automated scheduling. agencyanalytics.comagencyanalytics.com

It also has templates specifically designed around rankings + organic traffic + conversions, which is very close to the report you're describing. agencyanalytics.com

🥈 DashThis

DashThis is worth looking at if you don't need a huge SEO platform and mainly want beautiful automated client reporting.

I'd choose it over AgencyAnalytics if your workflow is:

“I already have my SEO/rank-tracking tools. I just want an easy reporting layer.”

🥉 Looker Studio

Google Looker Studio is the best option if you're comfortable building the report yourself.

You can combine GA4 + Search Console + other sources and schedule reports, but you'll spend substantially more time building/maintaining connectors and templates. It's much more of a DIY reporting system than an agency reporting product. agencyanalytics.com

One important distinction

I'd separate the tools into two categories:

SEO data platform

• Semrush
• Ahrefs
• SE Ranking
• AgencyAnalytics's rank tracker

Client reporting platform

• AgencyAnalytics
• DashThis
• Whatagraph
• Looker Studio

If you want one system rather than stitching tools together, AgencyAnalytics is unusually close to the ideal because it has its own rank tracking and pulls in GA4/GSC data. Its SEO tooling explicitly combines keyword rankings, traffic, backlinks, and analytics into client reports. agencyanalytics.com

What I'd put in the actual client PDF

A good monthly SEO report could be only 5–7 pages:

1. Executive summary
   • Organic traffic ↑/↓
   • Conversions ↑/↓
   • Average ranking ↑/↓
   • 2–3 key wins

2. SEO KPI dashboard
   • Organic sessions/users
   • Organic conversions
   • Conversion rate
   • Impressions
   • Clicks
   • Avg. position

3. Keyword rankings
   • Top 10/20 priority keywords
   • Current position
   • Previous position
   • Change
   • Search volume

4. Traffic & landing pages
   • Top organic landing pages
   • Traffic change
   • Conversions/revenue

5. Conversions / ROI
   • Leads
   • Purchases
   • Revenue
   • Conversion rate

6. What changed
   • Biggest ranking gains/losses
   • Traffic winners/losers

7. Next month's priorities

For an SEO agency, I'd start with AgencyAnalytics rather than building this in Looker Studio. The biggest advantage isn't the dashboard itself—it's eliminating the monthly process of pulling ranking data, GA4 data, GSC data, formatting it, exporting it, and emailing PDFs. AgencyAnalytics is explicitly built around automating that workflow. agencyanalytics.comagencyanalytics.com

If you tell me how many clients you have and whether you're already using Semrush/Ahrefs/SE Ranking, I can narrow this down to the cheapest/best stack for your situation.

If your goal is “connect everything once → automatically generate a polished client PDF every month”, I’d shortlist these:

🥇 My pick: AgencyAnalytics

For exactly what you're describing, AgencyAnalytics is probably the cleanest solution.

It can combine:

• Keyword rankings — its own daily rank tracker
• Organic traffic — Google Analytics 4
• Search performance — Google Search Console
• Conversions / goals — GA4
• Backlinks, Google Business Profile, Google Ads, etc.
• Your own commentary and annotations
• Your logo/branding
• Automated recurring reports

You can then schedule the report to go out automatically, so the workflow becomes essentially:

Client → data connections → reusable template → monthly PDF → automatic email

AgencyAnalytics specifically supports combining rankings, traffic and conversions into a single client report and scheduling reports daily/weekly/monthly. agencyanalytics.com

AgencyAnalytics SEO report template

🥈 Semrush My Reports

If you're already paying for Semrush, I'd seriously consider just using My Reports rather than adding another platform.

It can combine Semrush data with Google Analytics/Search Console and other marketing sources, create branded reports, export to PDF, and schedule recurring reports. www.semrush.com

The big advantage is that your keyword/ranking data is native to Semrush, rather than having a separate rank tracker feeding your reporting platform.

🥉 Looker Studio

Google Looker Studio is the route I'd take if you want maximum customization and minimum software cost.

Google explicitly supports combining Search Console and Google Analytics data in Looker Studio. developers.google.com

The catch: keyword rank tracking isn't really its job. You'd generally need a connector/data source from something like Semrush, Ahrefs, SE Ranking, or another rank tracker. That makes it more flexible but more fiddly.

What I'd actually build for an SEO agency

I'd make the client PDF roughly:

1. Executive summary

• Organic traffic ↑/↓
• Leads/conversions ↑/↓
• Visibility/rankings ↑/↓
• 3–5 key takeaways

2. SEO performance

• Organic sessions
• Organic users
• Conversions
• Conversion rate
• YoY/MoM comparison

3. Keyword rankings

• #1–3
• #4–10
• #11–20
• Average position
• Biggest winners
• Biggest losers

4. Google Search Console

• Impressions
• Clicks
• CTR
• Average position
• Top queries/pages

5. Conversion/ROI

• Organic leads
• Revenue, if ecommerce
• Conversion rate
• Top converting landing pages

6. Work completed

• Technical fixes
• Content published
• Links acquired
• On-page optimization

7. Next month

• 3–5 specific priorities

That last two sections are important: don't just give clients a dashboard dump. The numbers should tell a story.

My ranking

If you want the least manual work:
AgencyAnalytics → #1

If you're already deep into Semrush:
Semrush My Reports → #1

If you want beautiful/custom reports and don't mind setup:
Looker Studio → #1

If you're building this for 20–100+ clients:
I'd lean AgencyAnalytics because the agency/client-management and white-label pieces become increasingly valuable. Its current offering includes 85+ integrations, reusable templates, white labeling and automated reporting. agencyanalytics.com

If you tell me how many clients you have, what you're currently using for rank tracking (Ahrefs/Semrush/etc.), and whether conversions are leads or ecommerce revenue, I can narrow this down to the best 2–3 setups and approximate monthly cost.

If your goal is one automated client PDF that combines keyword rankings + organic traffic + conversions, you generally want a reporting layer (for the PDF/dashboard) connected to SEO and analytics data sources. The best choice depends on whether you are an agency, freelancer, or in-house team. crawlraven.comagencyanalytics.com

Best overall client SEO reporting tools

agencyanalytics.comagencyanalytics.com

My top picks by use case

1. Best for an SEO agency: AgencyAnalytics

Best fit if you have multiple clients and want reports that basically run themselves.

Typical setup:

• Keyword rankings → built-in rank tracker or Semrush/Ahrefs connector
• Traffic → Google Analytics 4
• Search performance → Google Search Console
• Leads/sales → GA4 conversions, CallRail, CRM integrations
• Output → branded PDF emailed monthly

Strengths:

• White-label reports
• Client portals
• Scheduled reports
• Easy templates you can duplicate across clients

It is specifically designed around agency reporting workflows. agencyanalytics.com

My recommendation: This is probably the closest match to “pull everything into one client PDF automatically.”

2. Best free/cheap option: Looker Studio

Best if you have someone who can build the template once.

Example dashboard:

• Page 1: Executive summary
  • Organic traffic growth
  • Leads/conversions
  • Revenue attribution
• Page 2:
  • Keyword movement
  • Top gaining keywords
  • Lost rankings
• Page 3:
  • Landing page performance
  • Search Console queries
  • Technical SEO notes

Pros:

• Free
• Completely customizable
• Great for clients who want a branded report

Cons:

• More setup
• More maintenance
• SEO rank tracking usually requires a connector or another tool feeding data in

agencyanalytics.com

3. Best if SEO research is your core service: Semrush

Use this if you need:

• Competitor rankings
• Keyword gaps
• SERP features
• Backlink analysis
• Position tracking

A common agency stack is:

Semrush/Ahrefs → AgencyAnalytics → Client PDF

Semrush is excellent for SEO intelligence but is not primarily a client-reporting platform. agencyanalytics.comagencyanalytics.com

The stack I would use for a typical SEO client

Budget setup

• Looker Studio
• Google Search Console
• GA4
• Google Sheets rank tracker

Professional agency setup

• AgencyAnalytics
• Semrush or Ahrefs
• GA4
• Search Console
• Call tracking (if leads matter)

Enterprise setup

• Whatagraph or Looker Studio
• Data warehouse
• CRM integration
• SEO platform

Metrics I would include in the PDF

Clients usually care less about “average position” and more about outcomes:

SEO visibility

• Total ranking keywords
• Keywords in positions 1–3, 4–10, 11–20
• Biggest ranking improvements

Traffic

• Organic sessions
• Users from organic search
• Landing pages gaining traffic

Conversions

• Leads
• Phone calls
• Form submissions
• Purchases/revenue
• Conversion rate

SEO work completed

• Content published
• Links earned
• Technical fixes completed

If you are producing reports for paying SEO clients every month, I would shortlist:

1. AgencyAnalytics — easiest automation
2. Looker Studio — most customizable
3. Semrush + reporting tool — best SEO depth

crawlraven.comagencyanalytics.com

If your goal is “connect the SEO stack once → automatically pull rankings + traffic + conversions → generate a polished client PDF every month,” I’d shortlist these:

🥇 My pick: AgencyAnalytics

For an agency, I'd probably choose AgencyAnalytics.

It can combine keyword rankings, Google Search Console, GA4 traffic, conversions, backlinks, and other marketing sources into a single client report. Its built-in rank tracker tracks Google/Bing rankings, while its reporting system can schedule reports automatically. agencyanalytics.com

Most importantly for your use case, you can build the report once, schedule it, and have it automatically sent to the client. PDF downloads give you a snapshot rather than a live dashboard. help.agencyanalytics.com

AgencyAnalytics

🥈 DashThis — probably the easiest

DashThis is particularly good if you don't want to spend much time building dashboards.

You can combine GA4 + Google Search Console + Semrush/Ahrefs/Moz, including organic traffic, keyword rankings, conversions, CTR, backlinks, etc. It supports branded reports and automatically emailing PDF reports to clients. dashthis.com

DashThis

I'd choose DashThis over AgencyAnalytics if your priority is “make a beautiful monthly PDF with minimal fiddling.”

🆓 Looker Studio — best if you want cheap

Google Looker Studio is the route I'd take if you're comfortable building the report yourself.

A typical setup would be:

Google Search Console → rankings / clicks / impressions / CTR
GA4 → organic sessions / users / leads / purchases
Semrush or Ahrefs → tracked keyword positions
↓
Looker Studio → client dashboard
↓
Scheduled PDF

The big advantage is cost and flexibility. The disadvantage is that you become responsible for the data connectors, report design, maintenance, and troubleshooting.

What I'd actually put in the client PDF

Don't dump 50 SEO metrics into it. I'd make a 5–7 page monthly report:

1. Executive summary
   • Organic traffic ↑/↓
   • Organic conversions ↑/↓
   • Revenue/leads from organic
   • Keyword visibility/rankings ↑/↓

2. SEO performance
   • Organic sessions
   • Users
   • Conversions
   • Conversion rate
   • YoY/MoM comparison

3. Keyword rankings
   • # keywords in Top 3
   • # Top 10
   • # Top 20
   • Biggest winners
   • Biggest losers

4. Google Search Console
   • Clicks
   • Impressions
   • CTR
   • Average position
   • Top queries

5. Landing pages
   • Organic traffic
   • Conversions
   • Conversion rate
   • Top-performing pages

6. Conversions / business impact
   • Leads
   • Purchases
   • Revenue
   • Organic conversion rate

7. What we did + what's next
   • 3–5 completed SEO activities
   • 3 key insights
   • 3 priorities for next month

That last page is important: clients generally care much more about “what did SEO do for my business?” than a giant spreadsheet of rankings.

My ranking for your specific use case

AgencyAnalytics → ⭐⭐⭐⭐⭐
Best balance of rankings + GA4/GSC + automation + client presentation.

DashThis → ⭐⭐⭐⭐⭐
Best if beautiful automated PDFs and simplicity are the priority.

Looker Studio → ⭐⭐⭐⭐
Best value, especially if you have technical/report-building ability.

Whatagraph → ⭐⭐⭐⭐
Better if you're combining SEO with lots of paid/social/email channels.

Swydo → ⭐⭐⭐½
Good agency reporting, particularly when PPC is a major component.

If you tell me how many clients you have and whether you're already using Ahrefs, Semrush, or another rank tracker, I can narrow it down to the cheapest setup that will automate the entire monthly PDF workflow.

If your goal is “connect the client’s accounts once → automatically pull rankings + traffic + conversions → generate a polished PDF every month,” I’d narrow it to these:

🥇 My pick: AgencyAnalytics

For exactly what you're describing, AgencyAnalytics is probably the easiest fit.

It has a built-in rank tracker, plus Google Analytics 4 and Search Console integrations, so you can put keyword positions, organic traffic, leads/conversions, and other SEO KPIs into the same client report. It also supports scheduled daily/weekly/monthly reports and white-label branding. agencyanalytics.com

AgencyAnalytics

A typical monthly PDF could look like:

SEO Performance — July 2026

• Organic sessions: +18%
• Organic conversions/leads: +27%
• Revenue: +$8,420
• Keywords in Top 3: 42 → 57
• Keywords in Top 10: 183 → 221
• Average position: 14.2 → 11.8
• Organic clicks: +21%
• Top winning keywords
• Top losing keywords
• Top landing pages
• SEO work completed
• Next month's priorities

That's much more useful to a client than a giant dump of Search Console data.

🥈 Semrush if SEO data is the centerpiece

Semrush My Reports is particularly good if you're already using Semrush for rank tracking, keyword research, competitors, backlinks, etc.

Its report builder can combine Semrush data with GA4 and Google Search Console, including traffic, key events/conversions, revenue, sessions, and Search Console metrics, and export the whole thing as a PDF. www.semrush.com

Semrush

I'd choose this if your agency's reporting is basically:

SEO rankings + visibility + competitors + backlinks + traffic + conversions.

🥉 Looker Studio if you want maximum flexibility

If you're comfortable building the reporting system yourself, Looker Studio is arguably the most flexible option.

Google specifically supports combining Search Console and Google Analytics data in Looker Studio. developers.google.com

Google Looker Studio

The downside is that Looker Studio doesn't natively give you a sophisticated rank tracker. You generally need a connector to something like Semrush/Ahrefs/SE Ranking, or another data source. It's also more work to maintain.

What I'd actually use

If you're running an SEO agency, I'd go:

AgencyAnalytics + GA4 + GSC

and have one reusable report template.

If you need more sophisticated SEO data:

AgencyAnalytics + Semrush + GA4 + GSC

That gives you the cleanest division of labor:

Semrush → rankings/SEO intelligence
GSC → Google search performance
GA4 → traffic/conversions/revenue
AgencyAnalytics → client-facing dashboard + automated PDF

AgencyAnalytics says it supports 85+ integrations and can combine rankings, GA4, GSC, backlinks, site audits and other marketing data into a single white-label report. agencyanalytics.comagencyanalytics.com

One important distinction: GSC's "queries" and average position aren't the same thing as a proper tracked keyword ranking database. If you want to tell a client “Keyword X moved from #8 to #3”, use a dedicated rank tracker rather than relying solely on GSC.

My ranking for your specific use case:

1. 🥇 AgencyAnalytics — easiest true agency/client-reporting solution
2. 🥈 Semrush — best if SEO intelligence/rank tracking is paramount
3. 🥉 Looker Studio — best if you want to build a highly customized system cheaply
4. DashThis — excellent if you prioritize simplicity/design
5. Databox — strongest when broader business/KPI dashboards matter

If you tell me how many clients you have and whether you're already using Semrush/Ahrefs, I can also give you the cheapest stack that will automate the whole PDF workflow and what I'd put on each page.

If your goal is “connect the SEO data once → automatically pull rankings + traffic + conversions → generate a polished client PDF every month,” I’d shortlist these:

1. AgencyAnalytics — my pick

This is probably the closest match to what you're describing.

It can combine keyword rankings, Google Search Console, GA4 traffic, conversions, backlinks, etc. into a client report. Its built-in rank tracker updates rankings daily, while GA4/GSC integrations supply traffic and conversion data. agencyanalytics.com

The big advantage is the agency workflow: build a report template once, clone it across clients, white-label it, and schedule reports automatically. It supports PDF downloads as well as live client dashboards. help.agencyanalytics.com

I'd use it if: you have multiple SEO clients and want reporting to require almost zero monthly manual work.

2. DashThis — easiest to set up

DashThis is particularly good if you care about getting a nice-looking report together quickly rather than building a highly customized analytics system.

It can combine GA4 + Google Search Console + Semrush/Ahrefs/Moz + rank tracking and put organic traffic, rankings, CTR, conversions and other KPIs into one report. dashthis.com

It also supports automatically emailing PDF reports to clients. dashthis.com

I'd use it if: your priority is “I want a professional monthly SEO PDF without messing around with data connectors.”

3. Looker Studio — best if you want maximum control

If you're comfortable building dashboards yourself, Looker Studio is extremely flexible. You can combine GA4, Search Console, Google Sheets and third-party connectors into a custom report. agencyanalytics.com

The downside is that it isn't really an SEO agency reporting product. You'll spend more time setting up connectors, maintaining templates and handling things that AgencyAnalytics/DashThis make turnkey.

I'd use it if: you want a very custom report and are happy to DIY the infrastructure.

4. Semrush — best if you're already living in Semrush

If you're already using Semrush for keyword tracking, competitor research and SEO analysis, its reporting functionality can make sense.

But I'd generally choose AgencyAnalytics + Semrush rather than trying to make Semrush itself your entire client-reporting layer.

What I'd actually put in the client PDF

Don't dump every metric into the report. I'd make a 6–8 page monthly SEO report:

Page 1 — Executive summary

• Organic traffic: ↑ 18%
• Organic conversions: ↑ 24%
• Keywords in Top 3: +12
• Keywords in Top 10: +31
• 2–3 bullet explanation of what happened

Page 2 — SEO performance

• Organic sessions/users
• Organic conversions/leads/revenue
• Conversion rate
• YoY + MoM comparison

Page 3 — Keyword rankings

• Top 10/20/100 distribution
• Average position
• Visibility
• Biggest winners
• Biggest losers

Page 4 — Search Console

• Clicks
• Impressions
• CTR
• Average position
• Top queries/pages

Page 5 — Landing pages

• Organic traffic by landing page
• Conversions by landing page
• Conversion rate

Page 6 — SEO work/results

• Content published
• Technical fixes
• Links acquired
• Important optimization work

Page 7 — Next month

• Priorities
• Opportunities
• Recommended actions

The important part is connecting rankings → traffic → conversions, rather than giving the client three disconnected dashboards.

My ranking

For an SEO agency:

1. 🥇 AgencyAnalytics — best overall
2. 🥈 DashThis — easiest/fastest
3. 🥉 Looker Studio — best custom/DIY option
4. Semrush — excellent if already central to your workflow
5. Whatagraph — better if you're reporting SEO + PPC + social + email across many channels

If you're doing this for 5–50+ SEO clients, I'd personally go with AgencyAnalytics + GA4 + GSC + Semrush/Ahrefs and create one master monthly PDF template. AgencyAnalytics specifically supports reusable templates, automated scheduling and white-label reports. help.agencyanalytics.com

If you want one automated client PDF that combines keyword rankings + traffic + conversions, you’ll generally want an SEO reporting platform, not just an SEO tool. The best choice depends on whether you prioritize agency automation, customization, or cost. agencyanalytics.comagencyanalytics.com

Best overall SEO client reporting tools

agencyanalytics.com

My recommendations by use case

1. SEO agency with 5–100+ clients

Pick: AgencyAnalytics

Why:

• Automated monthly PDFs
• White-label branding
• Client logins
• Keyword rank tracking
• GA4 traffic
• Search Console data
• Conversion tracking integrations

It is built specifically around turning SEO data into client-facing reports. agencyanalytics.com

Typical report sections:

• Organic traffic growth
• Keyword movement (Top 3 / Top 10 / Top 100)
• Landing page performance
• Leads/conversions
• Backlinks
• SEO tasks completed
• Monthly commentary

2. Cheapest professional setup

Pick: Looker Studio + connectors

Stack:

• Google Search Console → rankings/clicks/impressions
• GA4 → traffic + engagement
• Google Ads → paid conversions
• Semrush/Ahrefs connector → rank tracking
• CRM connector → leads/revenue

Pros:

• Very customizable
• Free dashboard software
• Great for creating impressive executive reports

Cons:

• You have to build and maintain templates yourself. agencyanalytics.comagencyanalytics.com

3. SEO consultant with fewer clients

Pick: Semrush + Looker Studio

Semrush gives you:

• Position tracking
• Competitor visibility
• Keyword opportunities
• Backlink data

Then Looker Studio turns it into a polished PDF.

Semrush is excellent for SEO analysis, but many agencies pair it with a dedicated reporting layer because client reporting is not its main strength. agencyanalytics.com

The ideal client PDF layout

A good automated SEO report usually includes:

Page 1 — Executive Summary

• Organic traffic ↑ %
• Leads/conversions ↑ %
• Keyword visibility score
• Biggest wins

Page 2 — Rankings

• Keywords ranking Top 3
• Keywords ranking Top 10
• Biggest movers
• Lost rankings

Page 3 — Traffic

• Organic users
• Sessions
• Landing pages
• Engagement

Page 4 — Business Results

• Form submissions
• Calls
• Ecommerce revenue
• Conversion rate

Page 5 — SEO Work Completed

• Content published
• Technical fixes
• Links built
• Next steps

My shortlist:

1. AgencyAnalytics → best "set it and forget it" agency reporting
2. Looker Studio → best custom/free solution
3. DashThis → easiest client-friendly reports
4. Semrush + reporting tool → best SEO intelligence stack

For most SEO agencies, I’d choose AgencyAnalytics if the goal is automated PDFs, or Looker Studio if you have someone who can build a reusable reporting template. agencyanalytics.comagencyanalytics.com

If your goal is “connect the data once → automatically generate a polished client PDF every month”, I’d narrow it to these:

My pick: AgencyAnalytics

For exactly what you're describing, AgencyAnalytics is probably the strongest fit.

It can combine:

• Keyword rankings — its own daily rank tracker, including Google/Bing and location-specific rankings
• Organic traffic — GA4 + Search Console
• Conversions/goals — GA4
• Backlinks and SEO metrics from Ahrefs, Moz, Semrush, etc.
• Branded/white-label reporting
• Scheduled automated reports
• Client-facing dashboards

That means you could build a template like:

Page 1 — Executive Summary

• Organic traffic ↑ 23%
• Leads/conversions ↑ 18%
• Keywords in Top 3 ↑ 12
• Keywords in Top 10 ↑ 31

Page 2 — Rankings

• Top keyword movements
• Position distribution
• Visibility
• Local/organic rankings

Page 3 — Traffic & Conversions

• Organic sessions/users
• Leads
• Purchases
• Conversion rate
• Revenue, if applicable

Page 4 — SEO Work / Recommendations

• Work completed
• Important wins/losses
• Next month's priorities

Then have the report automatically delivered each month.

AgencyAnalytics specifically supports combining keyword rankings with GA4/GSC data and conversion reporting, and offers scheduled reporting and white-label branding. agencyanalytics.com

DashThis is my #2

DashThis is probably the one I'd choose if you care more about simplicity and getting reports running quickly.

It pulls together GA4, Search Console, Ahrefs, Semrush, Moz and other sources, and lets you create automated, branded reports. dashthis.com

I'd choose:

AgencyAnalytics → if you're building an SEO agency/reporting operation and want more control.

DashThis → if you just want to connect everything and have good-looking reports without fiddling.

What I'd avoid for this particular use case

Looker Studio is excellent if you want a highly customized report and don't mind building/maintaining it. But if your requirement is specifically “I don't want to manually create the PDF every month,” a dedicated agency reporting platform is easier.

The tradeoff is that Looker Studio is free, whereas the agency platforms are essentially charging you to eliminate the setup/maintenance headache. dashthis.comagencyanalytics.comdashthis.com

One important distinction

I'd separate data collection from report generation:

Rank tracker: AgencyAnalytics / Semrush / Ahrefs / SE Ranking
↓
Traffic + conversions: GA4 + Search Console
↓
Client reporting: AgencyAnalytics / DashThis
↓
Automatic monthly PDF

You don't necessarily need to replace your SEO tools. The reporting platform can act as the aggregation + presentation layer.

If you're doing this for multiple SEO clients, my shortlist would be AgencyAnalytics vs DashThis vs Looker Studio, and I'd pick based on your number of clients and how much customization you need. Current 2026 comparisons similarly put AgencyAnalytics toward SEO-focused agencies, DashThis toward simpler agency reporting, and Looker Studio toward teams willing to do more setup themselves. dashthis.comagencyanalytics.comdashthis.com

If your goal is specifically “connect rankings + organic traffic + conversions → automatically produce a polished client PDF every month,” I’d shortlist these:

\*Looker Studio is excellent for dashboards, but you'll generally need to build the template and potentially pay for third-party connectors when you go beyond Google's ecosystem. agencyanalytics.com

🥇 My pick: AgencyAnalytics

AgencyAnalytics

For exactly what you described, AgencyAnalytics is probably the easiest turnkey option. It has its own daily rank tracking, integrates with Google Search Console and GA4, and supports scheduled/automated reporting. agencyanalytics.com

A typical client report could automatically show:

SEO visibility

• Keywords in Top 3 / 10 / 20
• Ranking changes
• Visibility
• New/lost rankings

Traffic

• Organic users
• Sessions
• Landing pages
• Engagement

Business results

• Leads
• Form submissions
• Purchases
• Conversion rate
• Revenue, where available

Then turn that into a branded monthly PDF without rebuilding the report each month.

🥈 Whatagraph

Whatagraph

I'd choose this if you're doing SEO + Google Ads + Meta + social + other marketing channels and want everything in a highly visual report.

It's particularly strong for automated, presentation-friendly multi-channel reporting, although it isn't as SEO-centric as AgencyAnalytics. agencyanalytics.com

🥉 Looker Studio + connector

Google Looker Studio

This is the route I'd take if you want maximum customization and minimum software cost.

The stack would be something like:

Rank tracker → Semrush / SE Ranking
Search data → Google Search Console
Traffic/conversions → GA4
Reporting → Looker Studio
Connectors → Supermetrics / similar

The downside is that you're building and maintaining the plumbing yourself. Agencies using this approach commonly report that the initial setup takes longer, even though ongoing reporting becomes very low-maintenance. www.reddit.com

If you're running an SEO agency

I'd rank them:

1. AgencyAnalytics — best “set it and forget it” client reporting
2. SE Ranking — great if SEO/rank tracking is the center of your operation
3. Whatagraph — best if you report on lots of marketing channels
4. Looker Studio — best if you want complete control
5. Semrush — best if you also want a heavyweight SEO research platform

One important distinction: don't rely on GA4 for keyword rankings. Use a dedicated rank tracker for the positions you actually want to report, while GA4 handles traffic/conversions and Search Console provides Google's actual search-query performance. That separation makes the client report much more credible. agencyanalytics.com

If you tell me how many clients you have and whether you already use Semrush/Ahrefs/SE Ranking, I can narrow this down to the cheapest setup that will automatically generate a polished PDF for every client.

If your goal is “connect the data once → automatically generate a polished client PDF every month”, I’d shortlist these:

🥇 My pick: AgencyAnalytics

For exactly what you're describing, AgencyAnalytics is probably the cleanest fit.

It can combine keyword rankings + Google Search Console + GA4 traffic + conversions into a client report, with white-labeling and scheduled automated reports. Its rank tracker is built in, so you don't necessarily need to bolt on a separate rank-tracking product. agencyanalytics.com

It also specifically supports downloading reports as PDF snapshots, while reports can be scheduled automatically. help.agencyanalytics.com

AgencyAnalytics

🥈 DashThis — probably the easiest alternative

DashThis is excellent if you care more about getting attractive reports running quickly than having a huge agency-management platform.

It can combine GA4, Search Console, Semrush, Ahrefs, Moz and other sources into a single report, including organic traffic, rankings, landing pages, conversion rate and other KPIs. It also supports branding, comments and automated reporting. dashthis.com

DashThis

🥉 Looker Studio — best if you want total control

Google Looker Studio is what I'd choose if you're comfortable spending some initial time building the template.

You can blend GA4, Search Console, Google Ads, Sheets and third-party SEO connectors into a highly customized report. The downside is that it isn't as turnkey for agency reporting—you'll be responsible for more of the setup and maintenance. agencyanalytics.com

Google Looker Studio

What I'd actually build

For an SEO client, I'd make the automated PDF something like:

Page 1 — Executive Summary

• Organic traffic: +24%
• Leads/conversions: +18%
• Keywords in Top 3: +12
• Keywords in Top 10: +37
• One-paragraph explanation of why

Page 2 — Rankings

• Top keyword movements
• Top 10/20/50 distribution
• Biggest winners
• Biggest losers

Page 3 — Organic Traffic

• Organic users/sessions
• YoY/MoM comparison
• Top landing pages
• GSC clicks/impressions/CTR

Page 4 — Conversions

• Organic leads
• Conversion rate
• Revenue, if ecommerce
• Lead/conversion trend
• Top converting landing pages

Page 5 — Work + Next Steps

• What you did this month
• What changed
• What you're doing next month

That last page is important: clients generally don't need a 30-page SEO data dump. They need to understand “What did I pay you to do, what happened, and what's happening next?”

For context, current agency-tool comparisons put DashThis ahead for ease of use, AgencyAnalytics ahead for SEO-focused agencies and integrations, and Looker Studio ahead for customization/free entry. dashthis.com

If you tell me how many clients you report on (e.g. 5, 20, 100) and whether you're already using Ahrefs, Semrush, or neither, I can tell you which one I'd buy and what the cheapest setup would be.

For SEO/client reporting, the strongest options are AgencyAnalytics, DashThis, Whatagraph, Looker Studio, and Semrush. The best choice depends on whether you want a polished automated PDF with minimal setup or maximum flexibility.

If your goal is specifically “pull keyword rankings + organic traffic + conversions into one polished client PDF automatically,” I’d shortlist these:

\*Whatagraph can bring in rank-tracking data through integrations such as Ahrefs. help.whatagraph.com

🥇 My pick: AgencyAnalytics

AgencyAnalytics

For exactly what you're describing, AgencyAnalytics is probably the easiest choice. It combines its own keyword rank tracking with Google Analytics 4 and Search Console, so you can put rankings, organic traffic, landing pages, conversions, etc. into one client report. It supports 85+ integrations and white-label reporting. agencyanalytics.com

The important distinction is that it actually has rank tracking built in, rather than requiring you to bolt a rank tracker onto your reporting platform.

A typical monthly PDF could be:

Page 1 — Executive summary

• Organic traffic: +18%
• Leads/conversions: +27%
• Keywords in top 3: 42 → 57
• Organic conversion rate: 4.2%
• 3 key wins / 3 next actions

Page 2 — Keyword rankings

• Top 20/50/100 keywords
• Position changes
• Visibility
• New keywords
• Lost keywords

Page 3 — Organic traffic

• Users/sessions
• Landing pages
• Search Console clicks/impressions
• YoY/MoM comparison

Page 4 — Conversions

• Leads/purchases
• Conversion rate
• Revenue/value
• Organic vs other channels

Page 5 — SEO work/results

• Backlinks
• Technical SEO
• Pages optimized
• Recommendations

AgencyAnalytics specifically supports combining rankings, traffic and conversions into an SEO report and scheduling client delivery. agencyanalytics.com

🥈 Semrush My Reports

Semrush My Reports

I'd choose this if Semrush is already central to your SEO workflow.

Its My Reports tool can combine Semrush data with GA4, Google Search Console, Google Business Profile and other sources, then generate branded PDFs and schedule recurring reports. www.semrush.com

Big advantage: excellent SEO/ranking data.

Downside: it feels more like an SEO platform that has excellent reporting than a reporting platform built primarily around agency client reporting.

🥉 Whatagraph

Whatagraph

I'd consider this if your reports need to cover SEO + Google Ads + Meta + social + other marketing channels.

It's particularly good at visually combining lots of marketing data, and it can export a report directly as a PDF, including merged multi-page reports. help.whatagraph.com

What I'd avoid for your particular use case

Looker Studio is tempting because it's inexpensive and extremely customizable. But if you're managing many clients, you can end up spending a lot of time maintaining connectors, blending data and troubleshooting individual client properties. Community feedback reflects that tradeoff: very flexible, but setup can be substantial. www.reddit.com

If you're trying to eliminate reporting work, I'd pay for the agency-specific automation rather than build the whole thing yourself.

My ranking for your use case

If you're primarily an SEO agency:

1. 🥇 AgencyAnalytics — easiest “set it and forget it” option
2. 🥈 Semrush My Reports — best if you already live in Semrush
3. 🥉 SE Ranking — good value for SEO-focused agencies
4. Whatagraph — best if reporting extends heavily into paid/social
5. Looker Studio — best if customization/cost matters more than setup time

If you tell me roughly how many clients you have (e.g. 5, 20, 50+) and whether you use Ahrefs, Semrush, or neither for rank tracking, I can narrow this down to the cheapest/best setup and estimate the monthly cost.

If you’re looking for a tool that automatically pulls keyword rankings + organic traffic + conversions into a single client-ready PDF, these are the strongest options:

agencyanalytics.comagencyanalytics.com

My top picks by situation

1. Best overall for an SEO agency: AgencyAnalytics

Best choice if you have multiple clients and want reports that “just work.”

Typical setup:

• Keyword rankings → built-in rank tracker or Semrush/Ahrefs integration
• Organic traffic → Google Analytics 4
• Search visibility → Google Search Console
• Leads/sales → GA4 conversions
• Backlinks → Ahrefs/Majestic/Semrush
• Monthly branded PDF → automatically emailed to client

Strengths:

• White-label PDFs
• Client portals
• Automated scheduling
• Good “SEO story” layout (visibility → traffic → leads)

agencyanalytics.com

Best for: agencies with 5–500 clients.

2. Best free/cheap option: Looker Studio

Use this if you have someone who can build the dashboard once.

Common stack:

• Google Search Console → rankings/clicks/impressions
• GA4 → traffic + conversions
• Semrush/Ahrefs connector → tracked keywords
• Looker Studio → dashboard + PDF export

Pros:

• Free
• Completely customizable
• Great for executive dashboards

Cons:

• Setup takes longer
• SEO-specific features usually require paid connectors

agencyanalytics.com

Best for: freelancers or agencies comfortable building templates.

3. Best if SEO data depth matters: Semrush + reporting layer

Semrush is excellent for:

• Keyword positions
• Competitor visibility
• Keyword gaps
• Backlinks
• SEO audits

But many agencies pair it with a reporting platform because Semrush alone is more of an SEO analysis tool than a complete client-reporting workflow. agencyanalytics.comagencyanalytics.com

4. Best budget agency alternative: SE Ranking

Good balance of:

• Rank tracking
• Client reporting
• White-label features
• Lower cost than enterprise SEO suites

www.techradar.com

The report format I’d recommend for clients

A strong monthly PDF usually has:

Page 1 — Executive summary

• Organic traffic change %
• Leads/conversions generated
• Keyword growth
• Biggest wins

Page 2 — Rankings

• Keywords in Top 3 / Top 10
• Ranking improvements
• Lost rankings

Page 3 — Traffic

• Organic sessions/users
• Landing pages driving traffic
• Search Console clicks/impressions

Page 4 — Conversions

• Form fills
• Phone calls
• Purchases
• Conversion rate

Page 5 — SEO work completed

• Content published
• Technical fixes
• Link building
• Next priorities

My recommended stacks

Small SEO agency (under ~20 clients):

AgencyAnalytics + GA4 + Search Console + Semrush

Growing agency (20–100 clients):

AgencyAnalytics + Semrush/Ahrefs + GA4

DIY / lowest cost:

Looker Studio + Search Console + GA4 + a rank tracker connector

Enterprise reporting:

Looker Studio or Power BI + data warehouse + SEO APIs

For most SEO agencies, I’d start with AgencyAnalytics because it solves the hardest part: turning messy SEO data into a client-friendly report automatically. agencyanalytics.com

If your goal is a branded PDF that automatically shows keyword rankings + organic traffic + conversions with minimal manual work, there are a handful of tools that stand out.

1. AgencyAnalytics (My top recommendation)

Best if you primarily do SEO.

It automatically combines:

• Google Search Console
• GA4
• Google Ads
• Ahrefs
• Semrush
• CallRail
• HubSpot
• dozens of other marketing platforms

A typical monthly PDF can include:

• Keyword ranking changes
• Organic traffic
• Landing pages
• Leads/conversions
• Revenue (if tracked)
• Executive summary
• Branded white-label design

Reports can be emailed automatically every month without touching them. It was built specifically for agency client reporting. agencyanalytics.comagencyanalytics.com

Best for: agencies with 10–200 clients.

2. Whatagraph

If clients care about more than SEO.

It pulls together:

• SEO
• Google Ads
• Meta
• LinkedIn
• TikTok
• GA4
• HubSpot
• Shopify

The visual design is excellent and executive-friendly.

Best for: agencies doing SEO + PPC + social.

3. Looker Studio (+ Supermetrics or Porter)

Best if you want maximum flexibility.

Pros:

• Free dashboard platform
• Fully customizable
• Excellent GA4 integration
• Can build impressive executive reports

Cons:

• Rank tracking requires a connector or external data source
• Initial setup takes time
• Scheduled PDFs are less polished than dedicated agency tools

Many agencies use this because after the initial build, monthly reporting is mostly automated. Community feedback consistently notes that the upfront investment pays off over time. www.reddit.com

4. DashThis

One of the easiest platforms to learn.

Strengths:

• Clean templates
• White-label PDFs
• Automatic delivery
• Multiple Google properties per client

Ideal if you don't need extensive customization. www.reddit.com

5. Swydo

Popular among agencies running both SEO and paid ads.

Strong features:

• KPI scorecards
• Scheduled reports
• White-label branding
• Client monitoring

Often chosen for its balance of simplicity and automation. www.reddit.com

My recommended stack

Small agency (1–20 clients)

• Rank tracking: Semrush or Ahrefs
• Analytics: GA4 + Search Console
• Reporting: AgencyAnalytics

This is probably the fastest setup.

Growing agency (20–100 clients)

• Looker Studio
• Supermetrics or Porter connectors
• BigQuery (optional)

More work initially, but highly scalable.

Full-service marketing agency

• Whatagraph

Especially if clients expect one report covering SEO, PPC, email, and social.

Metrics I recommend including in every monthly SEO PDF

Keep it to one executive summary page plus supporting detail:

1. Organic sessions (month-over-month and year-over-year)
2. Leads or conversions from organic
3. Conversion rate
4. Revenue (if available)
5. Top keyword gains
6. Top 10 keyword positions
7. Search Console impressions
8. Click-through rate
9. Top landing pages
10. Next month's priorities

That format is concise enough for executives while still showing measurable business impact.

If I were choosing today strictly for automated client PDFs that combine rankings, traffic, and conversions, I'd rank them:

1. AgencyAnalytics — best overall for SEO agencies.
2. Whatagraph — best for multi-channel marketing reports.
3. Looker Studio + connectors — best if you want complete customization and are comfortable with the initial setup. www.reddit.comagencyanalytics.com

If you're looking to automatically generate client-ready PDF reports that combine keyword rankings + organic traffic + conversions, the best tool depends on your agency size, budget, and where your data lives.

Here's how the top options compare:

My top recommendations

1. AgencyAnalytics (Best overall for SEO agencies)

Ideal if you manage multiple clients.

Pros:

• Daily keyword ranking updates
• GA4 + Search Console integration
• Conversion tracking
• Call tracking integrations
• Automated monthly PDFs
• White-label branding
• Client portals

Minimal setup once connected.

Best for:

• Local SEO
• SMB agencies
• Monthly reporting

2. Looker Studio (Most customizable)

If you don't mind some setup, this is hard to beat.

You can combine:

• Google Analytics 4
• Search Console
• Keyword rankings (via third-party connectors)
• Google Ads
• Meta Ads
• CRM data
• CallRail
• Shopify
• HubSpot

Pros:

• Highly customizable
• Automated email delivery
• Professional PDFs
• Free (excluding some connectors)

Cons:

• More initial setup.

3. Whatagraph

Excellent if clients want attractive reports.

Features:

• SEO
• PPC
• Social
• Email marketing
• Ecommerce
• Custom branding

Produces polished executive reports with little effort.

4. SE Ranking

One of the best values.

Includes:

• Rank tracking
• GA4
• Search Console
• Competitor tracking
• Automated reports
• White labeling

Costs significantly less than many enterprise tools.

5. Databox

Best if conversions are more important than rankings.

Excellent for combining:

• Leads
• Revenue
• GA4
• CRM
• Ads
• SEO metrics

Very executive-friendly.

What I'd use depending on your workflow

• SEO agency with 10–100 clients: AgencyAnalytics
• Custom enterprise reporting: Looker Studio
• Marketing agency (SEO + PPC + Social): Whatagraph
• Budget-conscious agency: SE Ranking
• Executive KPI reporting: Databox

Typical client PDF sections

A strong monthly report usually includes:

1. Executive summary
2. Organic traffic (GA4)
3. Keyword rankings (Top gains/losses)
4. Search Console impressions & clicks
5. Conversion metrics
6. Goal completions or leads
7. Landing page performance
8. Technical SEO issues
9. Backlink growth
10. Next month's priorities

This gives clients both visibility into SEO performance and business outcomes, rather than rankings alone.

If you're managing 50+ clients, AgencyAnalytics and Whatagraph tend to save the most time because they automate data collection, white-label branding, and scheduled PDF delivery with minimal maintenance.

If you're managing SEO clients, the strongest options depend on whether you want an all-in-one reporting platform or a dashboard that combines data from multiple tools.

Here's how the leading options compare:

Best overall: AgencyAnalytics

For SEO agencies, it's hard to beat.

Pros:

• Connects to Google Analytics 4
• Connects to Google Search Console
• Pulls rankings from Semrush, Ahrefs, Google Search Console, and many rank trackers
• Includes conversions and leads
• Automated branded PDFs
• Client portal
• Scheduled monthly emails

Typical workflow:

• Keyword rankings
• Organic sessions
• Conversions
• Goal completions
• Top landing pages
• Top keywords
• Backlinks
• Local SEO (if applicable)

Very little setup once connected.

Most customizable: Looker Studio

Best if you want complete control.

You can combine:

• GA4
• Search Console
• Semrush
• Ahrefs
• CallRail
• HubSpot
• Google Ads
• Meta Ads
• CRM data

Pros:

• Free
• Highly customizable
• Beautiful reports

Cons:

• Requires connectors
• More technical to build
• Some connectors are paid

Many agencies build one template and duplicate it for every client.

Best looking reports: Whatagraph

Excellent if presentation matters.

Features:

• Modern layouts
• Automated PDF delivery
• SEO + PPC + social + email in one report
• Easy drag-and-drop builder

Great for executive-level clients.

Best value: DashThis

Very easy to use.

Supports:

• GA4
• Search Console
• Google Ads
• Facebook
• Semrush
• Ahrefs
• CallRail
• Bing

Produces clean monthly PDFs with minimal effort.

Best for live dashboards: Databox

If clients like logging in to see current performance rather than waiting for a monthly PDF.

Includes:

• Live dashboards
• Weekly/monthly PDFs
• Mobile app
• Goal tracking

Typical client SEO report

A report that clients actually read is usually 8–12 pages and includes:

1. Executive summary
2. Organic traffic (GA4)
3. Organic conversions/leads
4. Revenue (if tracked)
5. Keyword ranking changes
6. Top winners/losers
7. Search Console impressions and clicks
8. Landing page performance
9. Technical issues
10. Backlinks
11. Next month's action plan

If you use Semrush or Ahrefs

Both have built-in reporting, but most agencies still pair them with another reporting platform.

A common stack is:

• Semrush or Ahrefs for rankings and backlink data
• Google Analytics for traffic and conversions
• Google Search Console for search performance
• AgencyAnalytics or Looker Studio to combine everything into one automated PDF

For most SEO agencies, AgencyAnalytics offers the quickest path to polished, automated client reports with minimal setup. If you want maximum flexibility and don't mind spending more time building templates, Looker Studio provides the most customizable solution at the lowest cost.

If your goal is fully automated SEO client reporting that combines keyword rankings + traffic + conversions into a branded PDF, there are a handful of platforms that consistently stand out. The best choice depends on whether you prioritize ease of use, customization, or agency-scale automation.

Here's how they compare:

1. AgencyAnalytics (one of the easiest)

If you're sending SEO reports every month, this is one of the smoothest options.

It connects with:

• Google Analytics 4
• Google Search Console
• Google Ads
• Bing
• CallRail
• Ahrefs
• SEMrush
• Rank trackers
• Local SEO tools

A typical PDF can include:

• Keyword ranking changes
• Organic sessions
• Organic conversions
• Goal completions
• Leads
• Phone calls
• Revenue
• Top landing pages

Reports can be:

• Scheduled monthly
• White-labeled
• Automatically emailed to clients
• Branded with your logo

This is probably the closest thing to "set it and forget it."

2. SE Ranking (best value)

If you're already using SE Ranking for keyword tracking, its reporting is surprisingly good.

It includes:

• Keyword positions
• Visibility score
• Organic traffic
• GA4 integration
• Search Console
• Competitor tracking

PDF reports are clean and automated.

3. Looker Studio (most customizable)

If you don't mind spending time building reports, Looker Studio is incredibly flexible.

You can combine:

• GA4
• Search Console
• Google Ads
• Facebook Ads
• LinkedIn
• CallRail
• CRM data
• Rank tracking (via connectors or exported data)

Pros:

• Free
• Completely customizable
• Interactive dashboards
• Scheduled PDFs

Cons:

• Initial setup takes more effort.
• Some rank-tracking connectors require paid services.

4. Whatagraph

Whatagraph produces polished reports with minimal setup.

Common sections include:

• Keyword rankings
• Organic traffic
• Conversions
• Ad spend
• ROI
• Revenue
• Social metrics

It tends to appeal to agencies that want presentation-ready reports.

5. DashThis

DashThis emphasizes simplicity.

Good if you need:

• Monthly SEO reports
• PPC + SEO in one document
• Automated client emails
• White labeling

It's less customizable than Looker Studio but much faster to get running.

Typical automated SEO client report

Most agencies include:

1. Executive Summary
2. Keyword Rankings
   • Top gainers
   • Top losers
   • Keywords in Top 3 / Top 10 / Top 20
3. Organic Traffic
   • Sessions
   • Users
   • New users
4. Search Console
   • Clicks
   • Impressions
   • CTR
   • Average position
5. Conversions
   • Form fills
   • Phone calls
   • Purchases
   • Revenue
6. Landing Pages
7. Backlink summary
8. Recommendations

The report is then exported automatically as a PDF and emailed on a schedule.

My recommended stack

If I were building a reporting workflow for multiple SEO clients today:

• Keyword rankings: SE Ranking or Semrush
• Traffic & conversions: Google Analytics 4
• Search performance: Google Search Console
• Reporting: AgencyAnalytics for the least maintenance, or Looker Studio if you want complete control and lower ongoing costs.

For agencies managing 10–100+ clients, AgencyAnalytics often provides the fastest path to reliable, automated, white-labeled PDF reports. If you're comfortable investing time in setup to reduce recurring software costs, Looker Studio paired with your preferred rank tracker offers the greatest flexibility.