ChatGPT answers, unedited

For 20 local-business clients, I’d shortlist:

• AgencyAnalytics — strong fit for agency-style reporting: separate custom dashboards, 85+ integrations, cloning, permissions, and white-label branding. AgencyAnalytics AgencyAnalytics
• DashThis — simpler setup, 30+ integrations, customizable/white-label dashboards, custom domains, and easy dashboard cloning. DashThis
• Looker Studio — highly flexible and inexpensive, particularly if most data comes from Google Analytics, Google Ads, Search Console, and Sheets; requires more hands-on setup. DashThis
• Whatagraph — worth considering if you expect to scale beyond 20 clients and need broader data/warehouse integrations. DashThis

For your use case, I’d start by comparing AgencyAnalytics vs. DashThis. Both let you create a reusable master template and customize each client's dashboard without rebuilding everything. DashThis AgencyAnalytics

If you manage 20 local-business clients, I’d focus on platforms built around separate client accounts/dashboards, reusable templates, automated reporting, and white-labeling.

1. agencyanalytics.com — probably the strongest fit

AgencyAnalytics explicitly structures reporting per client, with a separate Client Dashboard where you can configure widgets and data sources. You can clone reports, automate them, control client permissions, and create roll-up dashboards across clients. AgencyAnalytics Knowledge Base AgencyAnalytics Knowledge Base AgencyAnalytics Knowledge Base

It also supports white-labeling, including logos, colors, custom domains, and separate branding profiles. AgencyAnalytics

For your 20 clients: I'd make one master dashboard template containing things like:

• Google Business Profile
• Google Analytics
• Google Search Console
• Local keyword rankings
• Calls/leads
• Website conversions
• Reviews
• Google Ads / Meta Ads, where applicable

Then clone/customize it per business.

2. dashthis.com — easiest polished reporting

DashThis is particularly geared toward agencies. You can clone dashboards for each client, customize layouts/metrics, and give each client their own branding. It supports 30+ marketing integrations, including Google Business Profile, GA4, Google Ads, Search Console and social platforms. DashThis DashThis

The nice part for 20 clients is that you can build a template once and replicate it rather than constructing 20 reports from scratch.

3. databox.com — best if you want deeper customization

Databox's agency setup gives each client a separate account, with client-specific metrics and controlled access. It also supports reusable account templates, which is useful when you're managing many businesses with similar reporting requirements. Databox

Its agency plans also support white-labeled dashboards/reports. Databox

4. lookerstudio.google.com — best DIY option

If you're comfortable building dashboards yourself, Looker Studio gives you much more freedom over the actual visualization. The tradeoff is that client management, permissions, data-source setup, templates, and automation become more of your responsibility than with an agency-specific platform.

What I'd use for 20 local businesses

I'd narrow it to:

AgencyAnalytics → if you want a complete agency/client portal

DashThis → if you primarily want attractive automated monthly reports with minimal fuss

Databox → if you want more sophisticated/custom analytics

For a typical local SEO agency, I'd probably structure each client's dashboard into 5 sections:

1. Executive summary — leads, calls, conversions, organic traffic
2. Google Business Profile — views, searches, calls, website actions
3. Local SEO — map-pack/local keyword rankings and visibility
4. Website — organic traffic, landing pages, conversions
5. Reviews & reputation — review count, rating, recent reviews

That gives you a standardized reporting system across all 20 clients while still allowing each dashboard to have client-specific KPIs.

If you tell me what services you provide (e.g. GBP, SEO, websites, Google Ads, social) and roughly what you want to spend per month, I can narrow these down based specifically on your 20-client setup.

Databox's agency setup gives each client a separate account, with client-specific metrics and controlled access. It also supports reusable account templates, which is useful when you're managing many businesses with similar reporting requirements. databox.com

Its agency plans also support white-labeled dashboards/reports. databox.com

4. lookerstudio.google.com — best DIY option

If you're comfortable building dashboards yourself, Looker Studio gives you much more freedom over the actual visualization. The tradeoff is that client management, permissions, data-source setup, templates, and automation become more of your responsibility than with an agency-specific platform.

What I'd use for 20 local businesses

I'd narrow it to:

AgencyAnalytics → if you want a complete agency/client portal

DashThis → if you primarily want attractive automated monthly reports with minimal fuss

Databox → if you want more sophisticated/custom analytics

If you're managing 20 local-business clients, I'd focus on platforms built around client-level dashboards, templates/cloning, automated reporting, and white-labeling rather than generic BI tools.

1. agencyanalytics.com — probably the most agency-oriented

You can create a separate dashboard for each client, customize the widgets/data sources, and clone dashboards for faster onboarding. It supports 85+ integrations, including GA4, Google Ads, social platforms, and BrightLocal. It also provides client permissions and white-labeling. AgencyAnalytics AgencyAnalytics Knowledge Base

For 20 local businesses, you could have a standardized template like:

• Google Business Profile / local visibility
• Google Search Console
• GA4
• Google Ads
• Local keyword rankings
• Reviews
• Leads/conversions
• Calls
• Website traffic
• Month-over-month performance

Then clone it and customize the KPIs for each business.

2. databox.com — strong if you want dashboards + monitoring

Databox is particularly interesting if you want to manage all 20 accounts centrally, while still giving each client their own view. It supports client accounts, templated boards, controlled access, automated reports, and white-label dashboards. Databox Databox

It also supports agency-level cross-client monitoring, so you can see your entire book of business without opening 20 separate dashboards. Databox

3. dashthis.com — simple, polished client reporting

DashThis is geared specifically toward agency reporting. You can create separate dashboards for clients, customize their KPIs/design, use templates, and white-label the experience with your branding or custom domain. It currently advertises 30+ integrations and 50+ preset report templates. DashThis DashThis

I'd look at this if your priority is "make beautiful client reports with minimal setup."

4. lookerstudio.google.com — best if you want maximum flexibility / low cost

Looker Studio can absolutely handle separate dashboards per client, particularly if most of your stack is Google: GA4, Search Console, Google Ads, Sheets, etc.

The tradeoff is that you'll generally be doing more of the template, data-source, permissions, and client-management work yourself than with agency-focused platforms.

What I'd choose for 20 local businesses

If your clients are primarily plumbers, dentists, roofers, HVAC companies, restaurants, med spas, etc., I'd narrow it to:

AgencyAnalytics → best all-around agency workflow
Databox → best for centralized monitoring across 20 clients
DashThis → best for straightforward, polished reporting
Looker Studio → best if minimizing software cost and you're comfortable building/maintaining the system

One important distinction: if by "custom dashboards per client" you mean each client gets a different dashboard automatically populated from their own GA4/GBP/Search Console/Ads accounts, while you maintain one master template, I'd specifically compare AgencyAnalytics vs. Databox. Both are designed around that agency workflow. AgencyAnalytics Databox

If you tell me what data sources you use (GBP, GA4, Search Console, Google Ads, Meta, CallRail, BrightLocal, etc.) and roughly what you want to spend per month, I can narrow this to 2–3 options and compare their current pricing and client limits.

Yes. For 20 local-business clients, I’d focus on platforms that let you create a reusable master dashboard, clone it, then customize KPIs/data sources for each client.

My shortlist

1. AgencyAnalytics — probably my first choice

For 20 clients, this is the one I'd investigate first. You can create individual dashboards for each client, combine data from multiple marketing platforms, clone dashboards/templates, and control what each client can see. It supports 85+ integrations and specifically supports Google Analytics, Google Ads, SEO/social data and BrightLocal. AgencyAnalytics AgencyAnalytics Knowledge Base

It also has unusually strong agency white-labeling: your logo/colors, client-specific branding, custom domain, and even separate white-label profiles for different clients on eligible plans. AgencyAnalytics

Example setup:

• Client A — Google Business Profile + GA4 + Search Console + BrightLocal
• Client B — same basic template, but with Google Ads + call tracking
• Client C — SEO-focused dashboard with rankings + GBP + leads
• Clone the base dashboard → change integrations/KPIs → done.

That's a very good workflow when you're managing 20 accounts.

2. DashThis — best if you want simplicity

dashthis.com is particularly attractive if you don't want to spend a lot of time building dashboards.

You can start from templates or build dashboards from scratch, customize the KPIs/layout, and create separate branded dashboards for individual clients. It supports custom themes, logos, custom domains and white-label reporting. DashThis DashThis

It also has calculated widgets, so you can create custom KPIs rather than being restricted to whatever a connector provides. DashThis

3. Looker Studio — best for maximum customization

If you're comfortable building dashboards yourself, Google Looker Studio can be extremely powerful.

It's especially good when every client needs something substantially different—for example, combining GA4, Search Console, Google Ads, Google Business Profile data and data you've put into Sheets.

The downside is that it's more of a dashboard-building platform than an agency client-management/reporting platform. You'll generally spend more time handling templates, permissions, data sources and client delivery yourself.

What I'd choose for your situation

For 20 local businesses, I'd rank them:

AgencyAnalytics > DashThis > Looker Studio

I'd choose AgencyAnalytics if your clients mostly need recurring local-marketing reporting and you want to minimize administrative work.

I'd choose DashThis if you want a cleaner/simple reporting experience and don't need as much agency-management functionality.

I'd choose Looker Studio if you have unusual reporting requirements and are willing to build/maintain the dashboards yourself.

One important thing I'd check before committing: Google Business Profile data and local SEO/call-lead reporting. For local businesses, those often matter more than generic social-media reporting.

If you tell me what you currently report for each client (e.g. GBP, GA4, Search Console, rankings, calls, leads, Ads), I can narrow this down to the best 2–3 platforms and compare their approximate cost for 20 clients.

Yes. For 20 local-business clients, I’d focus on tools that let you create a reusable template, then customize each client’s dashboard without rebuilding everything from scratch.

Best options

1. AgencyAnalytics — my first choice

For 20 clients, this is probably the most natural fit. You can create separate dashboards for each client, combine data from multiple marketing platforms, clone dashboards/templates, and customize widgets and KPIs. It supports 85+ integrations, including GA4, Google Ads, social platforms and BrightLocal. AgencyAnalytics AgencyAnalytics

The particularly useful part for an agency is the white-labeling: logos, colors, custom domains, and even different white-label profiles for different client-facing brands. AgencyAnalytics AgencyAnalytics

agencyanalytics.com

I'd pick this if: you want each business to have its own portal/dashboard and don't want to spend your time maintaining the underlying reporting infrastructure.

2. DashThis — excellent simpler alternative

DashThis is particularly good if your priority is "make each client's dashboard look different and professional." You can build dashboards from scratch or templates, customize KPIs, themes, logos and domains, and create a separate branded dashboard for each client. DashThis DashThis

It also has calculated widgets, which are useful when you want agency-specific KPIs rather than just displaying whatever Google/Meta provides. DashThis

dashthis.com

I'd pick this if: you want something relatively straightforward and presentation-focused.

3. Looker Studio — best if you want maximum control

If you're comfortable building dashboards yourself, Looker Studio gives you much more freedom to design exactly what you want. It's particularly attractive if your clients primarily use GA4 + Search Console + Google Ads + Google Business Profile/local SEO data.

The tradeoff is that you'll be responsible for more of the setup, data connections, permissions and client-specific configuration. It's less of an agency "client reporting operating system" than AgencyAnalytics.

lookerstudio.google.com

What I'd do with 20 local businesses

I'd build 3–4 master dashboard templates, rather than 20 dashboards from scratch:

• Local SEO: GBP performance, calls, directions, website visits, organic traffic, rankings
• Lead generation: leads, calls, form submissions, cost/lead, Google Ads
• Full marketing: SEO + GBP + Google Ads + website + social
• E-commerce/service business: traffic + conversions + revenue/leads

Then duplicate the appropriate template for each client and customize the KPIs, goals, branding and commentary.

My ranking for your situation:

1. 🥇 AgencyAnalytics — best all-around agency workflow
2. 🥈 DashThis — easiest polished white-label alternative
3. 🥉 Looker Studio — best flexibility/value if you're willing to manage it yourself
4. Whatagraph — worth considering if highly visual automated reports are the priority

If you tell me what services you provide these 20 businesses (SEO, Google Ads, GBP, websites, social, calls/leads, etc.) and roughly what you want to pay per month, I can narrow this down to the 2–3 best choices and compare their pricing for 20 clients.

The particularly useful part for an agency is the white-labeling: logos, colors, custom domains, and even different white-label profiles for different client-facing brands. AgencyAnalytics AgencyAnalytics

agencyanalytics.com

I'd pick this if: you want each business to have its own portal/dashboard and don't want to spend your time maintaining the underlying reporting infrastructure.

2. DashThis — excellent simpler alternative

DashThis is particularly good if your priority is "make each client's dashboard look different and professional." You can build dashboards from scratch or templates, customize KPIs, themes, logos and domains, and create a separate branded dashboard for each client. DashThis DashThis

It also has calculated widgets, which are useful when you want agency-specific KPIs rather than just displaying whatever Google/Meta provides. DashThis

dashthis.com

I'd pick this if: you want something relatively straightforward and presentation-focused.

3. Looker Studio — best if you want maximum control

If you're comfortable building dashboards yourself, Looker Studio gives you much more freedom to design exactly what you want. It's particularly attractive if your clients primarily use GA4 + Search Console + Google Ads + Google Business Profile/local SEO data.

The tradeoff is that you'll be responsible for more of the setup, data connections, permissions and client-specific configuration. It's less of an agency "client reporting operating system" than AgencyAnalytics.

lookerstudio.google.com

What I'd do with 20 local businesses

I'd build 3–4 master dashboard templates, rather than 20 dashboards from scratch:

Yes—several agency-focused reporting platforms are well suited to 20 local-business clients:

• agencyanalytics.com — My top pick. Separate dashboards per client, client-specific branding/colors, 85+ integrations, custom metrics, cloning/templates, and white-label domains. AgencyAnalytics AgencyAnalytics
• dashthis.com — Very straightforward for creating one dashboard per client; supports different branding, custom domains, templates, and automated reports. DashThis DashThis
• lookerstudio.google.com — Best if you want maximum customization and low cost, but you'll handle more setup/maintenance yourself.

For 20 local businesses, I'd choose AgencyAnalytics if you want scalable client management and white-labeling without building the reporting infrastructure yourself.

Yes. For 20 local-business clients, I’d prioritize tools that let you create a reusable dashboard template, then customize each client’s KPIs, branding, and data sources.

Best options

1. AgencyAnalytics — probably your best fit

For 20 local businesses, this is the one I'd investigate first. You can create individual client dashboards containing things like:

• Google Business Profile/local SEO
• GA4
• Google Search Console
• Google Ads
• Meta Ads
• SEO rankings
• call tracking
• website conversions
• custom KPIs

It supports 85+ integrations, custom dashboards, client-specific permissions, white labeling, custom domains, and cloning dashboards for new clients. AgencyAnalytics AgencyAnalytics AgencyAnalytics

The particularly useful part for you is the ability to clone dashboard/report designs rather than rebuilding 20 dashboards from scratch. AgencyAnalytics Knowledge Base

It also has roll-up dashboards, so you can have an internal view of all 20 businesses while keeping each client's data isolated. AgencyAnalytics Knowledge Base

2. Databox — best if clients want live analytics

Databox is worth considering if your clients don't just want a monthly PDF, but want to log in and explore their numbers.

It emphasizes live dashboards and analytics, and its current agency positioning specifically targets client-facing dashboards and separate client accounts. Databox

I'd choose it over AgencyAnalytics if data exploration and analytics matter more than having a straightforward agency reporting workflow.

3. DashThis — simplest reporting workflow

DashThis is attractive if your main objective is:

Connect client's marketing accounts → clone template → customize → send monthly report.

It's generally easier to get a clean reporting workflow running without building a complicated analytics infrastructure. Its own 2026 comparison highlights it alongside AgencyAnalytics, Whatagraph, Swydo, Looker Studio, and Databox as agency-oriented reporting options. DashThis

4. Whatagraph — polished visual reports

I'd look at Whatagraph if presentation quality is particularly important. It's geared toward visually polished cross-channel marketing reports and can make sense if you're selling reporting as part of a premium service.

5. Looker Studio — maximum customization

If you want to build something very specific, Google’s dashboarding platform gives you a lot of freedom.

For example, you could create a standardized "Local Business Growth Dashboard" with:

Overview

• Leads
• Calls
• Form submissions
• Direction requests
• Website sessions
• Conversion rate

Local SEO

• Google Business Profile visibility
• Search impressions
• Search clicks
• Local keyword rankings
• Reviews/rating

Paid

• Google Ads spend
• Leads
• CPL
• Conversion rate

Then duplicate the dashboard for each business and connect it to that client's data.

The downside is that you're taking on more of the work around connectors, permissions, maintenance, branding, and client management. Current industry comparisons still position it as flexible/free at the core, but third-party connectors can add costs. Databox Databox

What I'd do with 20 clients

I'd narrow it to AgencyAnalytics vs. Databox.

Choose AgencyAnalytics if:

• Your clients are mostly local businesses.
• You provide SEO/PPC/web/GBP services.
• You want one dashboard per client.
• You want to clone templates quickly.
• You want automated monthly reporting.
• You want strong white-label/client-portal functionality.

Choose Databox if:

• Clients frequently log in themselves.
• They want to explore the data.
• You care more about analytics than traditional agency reports.
• You want more sophisticated KPI/analytics capabilities.

For your specific situation, AgencyAnalytics would be my first trial. Its combination of client-specific dashboards, cloning, integrations, permissions, white labeling, and multi-client views maps unusually well to a 20-client local-business portfolio. AgencyAnalytics AgencyAnalytics

If you tell me what you currently report on (e.g. GBP + GA4 + Search Console + Google Ads + Meta + rankings) and roughly what you pay per client/month, I can narrow this down to the best 2–3 options and compare their 2026 pricing for 20 clients.

5. Looker Studio — maximum customization

If you want to build something very specific, Google’s dashboarding platform gives you a lot of freedom.

For example, you could create a standardized "Local Business Growth Dashboard" with:

Overview

• Leads
• Calls
• Form submissions
• Direction requests
• Website sessions
• Conversion rate

Local SEO

• Google Business Profile visibility
• Search impressions
• Search clicks
• Local keyword rankings
• Reviews/rating

Yes. For 20 local-business clients, I’d prioritize tools that let you clone a standard dashboard, customize it per client, connect local SEO/GBP data, and white-label the client-facing experience.

Best options

1. AgencyAnalytics — my first choice

For 20 clients, this is probably the one I'd investigate first.

You can create a dashboard for each client, mix data from different integrations, customize widgets, and clone dashboards/templates to speed up onboarding. It supports 85+ integrations, including Google Analytics, Google Ads, Search Console, Semrush, Ahrefs, Facebook/Instagram, and BrightLocal. AgencyAnalytics AgencyAnalytics Knowledge Base

It also has particularly strong agency features: client-specific colors/branding, white-label URLs, custom domains, client logins, and automated reporting. AgencyAnalytics

Example setup for your 20 clients:

• Client dashboard → branded with client's colors/logo
• Overview → calls, leads, website traffic, GBP visibility
• SEO → rankings, organic traffic, Search Console
• Local → Google Business Profile / BrightLocal metrics
• Paid → Google Ads / Meta Ads
• Leads → form submissions, calls, conversions
• Monthly report → automatically generated from the same dashboard

The ability to clone existing dashboards makes this particularly attractive when you're managing 20 accounts rather than building every dashboard from scratch. AgencyAnalytics

2. DashThis — easiest polished alternative

dashthis.com is worth considering if you want something straightforward and client-friendly.

It supports separate dashboards for each client, with each dashboard able to have its own branding, colors, and metrics. You can also white-label the experience with your own logo, domain, and sending email. DashThis DashThis

Its big advantage is simplicity: start with a template, connect the client's sources, customize the KPIs, and repeat.

3. Whatagraph — if you're building a bigger operation

Whatagraph is more attractive if you're expecting your agency to grow substantially beyond 20 clients or you need more sophisticated data blending.

A current 2026 comparison describes it as particularly suited to agencies serving 20+ clients with technical staff/budget and needing deeper integrations or data-warehouse connections. DashThis

The tradeoff is that it's generally harder to justify if your primary need is simply 20 excellent local-business dashboards.

4. Looker Studio — best if customization matters more than convenience

lookerstudio.google.com is the option I'd choose if you want maximum control and don't mind doing more setup yourself.

You can create essentially any dashboard layout you want and build different versions for different clients. It's especially compelling if most of your data lives in Google's ecosystem.

The downside is that agency-specific conveniences—client management, white labeling, templating, automated reporting workflows, etc.—aren't as turnkey as AgencyAnalytics or DashThis.

What I'd choose for your 20 clients

AgencyAnalytics > DashThis > Looker Studio > Whatagraph

For a local-marketing agency, I'd lean AgencyAnalytics because you're at exactly the point where manually maintaining 20 Looker Studio dashboards can become annoying, while a dedicated agency platform gives you reusable templates and client-specific dashboards.

A particularly useful workflow would be to create 3–4 master dashboard templates rather than 20 completely unique dashboards:

• Local SEO client
• Local SEO + Google Ads
• Multi-location business
• Full-service local marketing

Then clone the appropriate template for each client and customize the KPIs, goals, branding, and data sources. AgencyAnalytics explicitly supports reusable templates/cloned reports and client-specific dashboard customization. AgencyAnalytics Knowledge Base AgencyAnalytics Knowledge Base

If you tell me what you currently report on (GBP, GA4, Search Console, calls, leads, Google Ads, Meta, rankings, etc.) and roughly what you want to spend per month, I can narrow this down to the best 2–3 options for your 20-client setup, including approximate pricing.

3. Whatagraph — if you're building a bigger operation

Whatagraph is more attractive if you're expecting your agency to grow substantially beyond 20 clients or you need more sophisticated data blending.

A current 2026 comparison describes it as particularly suited to agencies serving 20+ clients with technical staff/budget and needing deeper integrations or data-warehouse connections. DashThis

The tradeoff is that it's generally harder to justify if your primary need is simply 20 excellent local-business dashboards.

4. Looker Studio — best if customization matters more than convenience

lookerstudio.google.com is the option I'd choose if you want maximum control and don't mind doing more setup yourself.

You can create essentially any dashboard layout you want and build different versions for different clients. It's especially compelling if most of your data lives in Google's ecosystem.

The downside is that agency-specific conveniences—client management, white labeling, templating, automated reporting workflows, etc.—aren't as turnkey as AgencyAnalytics or DashThis.

What I'd choose for your 20 clients

AgencyAnalytics > DashThis > Looker Studio > Whatagraph

For a local-marketing agency, I'd lean AgencyAnalytics because you're at exactly the point where manually maintaining 20 Looker Studio dashboards can become annoying, while a dedicated agency platform gives you reusable templates and client-specific dashboards.

A particularly useful workflow would be to create 3–4 master dashboard templates rather than 20 completely unique dashboards:

• Local SEO client
• Local SEO + Google Ads
• Multi-location business
• Full-service local marketing

Then clone the appropriate template for each client and customize the KPIs, goals, branding, and data sources. AgencyAnalytics explicitly supports reusable templates/cloned reports and client-specific dashboard customization.

For managing 20 local business clients, you’ll want something built around multi-client dashboards, templates you can clone, white-label branding, and separate client access. The best fit depends on whether you mainly report marketing KPIs (SEO, ads, calls, leads) or broader business metrics.

Here are the strongest options:

My shortlist for a 20-client local marketing setup

1. Best overall: AgencyAnalytics

Choose this if your clients are mostly:

• dentists
• contractors
• restaurants
• law firms
• home services
• local retailers

Typical dashboard sections:

• Google Business Profile metrics
• rankings
• GA4 traffic
• Google Ads leads
• Meta Ads results
• call tracking
• reviews
• conversions

It is designed around the agency workflow rather than general business intelligence. AgencyAnalytics

2. Best “premium client portal” feel: Databox

Good if you want clients opening a dashboard and seeing:

• Leads this month
• Cost per lead
• Revenue generated
• Website traffic
• Goal progress

It is strong for executive-style dashboards rather than deep SEO reporting. Databox

3. Best budget/custom option: Looker Studio

A common agency stack is:

• Looker Studio dashboard
• Google Sheets/data connectors
• templates duplicated per client

The downside: you become the dashboard administrator.

A practical setup for 20 clients

I’d usually build:

Master template

• Executive summary page
• Lead generation page
• SEO page
• Ads page
• Reputation page

Then duplicate it for each client:

• Client A dashboard
• Client B dashboard
• Client C dashboard
• etc.

Avoid creating 20 dashboards from scratch.

Features I’d prioritize at your size

• ✅ Cloneable dashboard templates
• ✅ Client-specific permissions
• ✅ White-label logo/colors
• ✅ Automated monthly emails
• ✅ Google Business Profile integration
• ✅ Call tracking integration
• ✅ Lead/revenue attribution
• ✅ Ability to hide vendor branding

If you tell me what you report on today (SEO only, Google Ads, GBP, social, call tracking, CRM, etc.) and whether clients need live dashboards vs monthly PDFs, I can narrow this to the best 2–3 choices.

Yes. With 20 local-business clients, I’d focus on platforms that let you create a reusable dashboard template, clone/customize it per client, connect local SEO/Google Business Profile data, and ideally white-label the client experience.

Best options for your use case

1. agencyanalytics.com — my first choice

For 20 local clients, this is probably where I'd start.

You can create a dashboard specifically for each client, or build a master dashboard/template and clone it for new clients. It supports 85+ integrations and specifically supports things useful for local marketing, including Google Analytics, Google Ads, Facebook and BrightLocal. AgencyAnalytics AgencyAnalytics Knowledge Base

It also supports:

• Client-specific dashboard colors
• Client-specific branding
• Custom metrics/widgets
• Dashboard templates and cloning
• White-label client portals
• Custom domains
• Automated reports
• Roll-up dashboards across multiple clients

AgencyAnalytics Knowledge Base AgencyAnalyticsThat clone → customize → connect client data workflow is particularly useful when you have 20 businesses rather than just one or two.

2. whatagraph.com — best for polished reports

Whatagraph is worth considering if the presentation of the dashboard is a major part of your service.

It has templates, linked reports, scalable themes, branded client folders, custom metrics/dimensions, and white-label functionality. Whatagraph Whatagraph Help Center

A nice feature is that branding can be controlled at the global, report, and widget level, so different clients can have substantially different presentations. Whatagraph Help Center

3. databox.com — best for interactive KPI dashboards

I'd look at Databox if your clients actually log into the dashboard and explore their numbers, rather than you simply emailing them a monthly report.

It is particularly oriented around live dashboards, KPI tracking, goals, and letting clients interact with their data. A current 2026 comparison describes it as particularly strong for agencies whose clients want live dashboards and AI-powered answers. Databox

4. dashthis.com — simplest option

DashThis is attractive if you don't need an enormously complicated reporting stack. It's designed around creating client dashboards and reports and is particularly convenient if you want roughly one standardized dashboard per client.

5. lookerstudio.google.com — best if you want maximum control

If you're comfortable building things yourself, Looker Studio is extremely flexible and can be inexpensive.

The tradeoff is that you become responsible for more of the infrastructure: connectors, templates, permissions, client access, maintenance, and branding. It doesn't give you the same agency-focused white-label client portal experience as AgencyAnalytics. Databox

What I'd do with 20 local businesses

I'd probably build one master dashboard template along these lines:

1. Executive overview

• Leads/conversions
• Organic traffic
• Google Business Profile performance
• Calls
• Direction requests
• Website conversions
• Local SEO

• GBP views/actions
• Search visibility
• Local rankings
• Reviews/rating
• Citation/GBP health
• Website

• Users
• Organic sessions
• Landing pages
• Conversion rate
• Form/call conversions
• Paid marketing, if applicable

• Spend
• Leads
• CPL
• Conversion rate
• ROAS
• Reputation

• New reviews
• Average rating
• Review velocity
• Recent reviews

Then clone that template 20 times and customize the KPIs, branding, goals, and integrations for each business.

For that particular workflow, AgencyAnalytics would be my first platform to test, followed by Whatagraph. AgencyAnalytics explicitly supports cloning dashboards/templates and client-specific customization, which maps very closely to what you're describing. AgencyAnalytics Knowledge Base AgencyAnalytics Knowledge Base

If you tell me what you currently report for each client (e.g. GBP, GA4, Search Console, Ahrefs/Semrush, calls, Meta/Google Ads, reviews), I can narrow this down to the best 2–3 options and show you what the 20-client setup would look like, including approximate monthly cost.

I'd look at Databox if your clients actually log into the dashboard and explore their numbers, rather than you simply emailing them a monthly report.

It is particularly oriented around live dashboards, KPI tracking, goals, and letting clients interact with their data. A current 2026 comparison describes it as particularly strong for agencies whose clients want live dashboards and AI-powered answers. Databox

4. dashthis.com — simplest option

DashThis is attractive if you don't need an enormously complicated reporting stack. It's designed around creating client dashboards and reports and is particularly convenient if you want roughly one standardized dashboard per client.

5. lookerstudio.google.com — best if you want maximum control

If you're comfortable building things yourself, Looker Studio is extremely flexible and can be inexpensive.

The tradeoff is that you become responsible for more of the infrastructure: connectors, templates, permissions, client access, maintenance, and branding. It doesn't give you the same agency-focused white-label client portal experience as AgencyAnalytics.

Yes. For 20 local-business clients, I’d focus on tools that let you create a reusable dashboard template, clone it per client, and then customize the KPIs/data sources for each account.

Best options

1. AgencyAnalytics — my first choice

For your situation, this is probably the one I'd test first.

You can create separate dashboards for each client, use different widgets/data sources, control client permissions, and clone dashboard/report templates so you aren't building all 20 from scratch. It supports 85+ integrations, including Google Analytics, Google Ads, Search Console, social platforms, SEO tools and BrightLocal. AgencyAnalytics AgencyAnalytics Help

It also has strong agency-specific features: white-label branding, custom domains, automated reports, client portals, and client-specific colors/logos. AgencyAnalytics AgencyAnalytics Help

Particularly useful for local SEO: you can have a standard template containing things like:

• Google Business Profile performance
• Local keyword rankings
• Google Search Console
• GA4 traffic/leads
• Google Ads
• Calls
• Reviews
• Form submissions
• Local SEO recommendations

Then clone that template for each business and swap in their accounts.

2. Databox — best for live client dashboards

Databox is worth considering if your clients actually log in and monitor their numbers, rather than just receiving monthly PDFs.

It lets agencies create separate dashboards for each client, start with templates, and customize metrics, branding and access. It currently advertises 130+ integrations. Databox

Its agency setup is also designed around managing multiple clients from one account. Databox

I'd choose Databox over AgencyAnalytics if your pitch is more like "here's your live business intelligence portal" rather than "here's your monthly marketing report."

3. Looker Studio — best if customization matters more than convenience

If you're comfortable building dashboards yourself, Looker Studio gives you a huge amount of control and can be very inexpensive.

The tradeoff is that you become the reporting system administrator: data connections, permissions, templates, client copies, maintenance, branding, and troubleshooting are more your responsibility.

For 20 clients, that can become annoying unless you have a very standardized setup.

What I'd do with 20 local businesses

I'd build one master dashboard template and then create client-specific versions:

Page 1 — Executive

• Leads
• Calls
• Website conversions
• GBP actions
• Organic traffic
• Google Ads spend/ROAS

Page 2 — Local SEO

• Map rankings
• Organic rankings
• GBP visibility
• Search Console
• Reviews

Page 3 — Leads

• Calls
• Forms
• Bookings
• Direction requests
• Conversion rate

Page 4 — Advertising

• Spend
• Clicks
• CPC
• Conversions
• Cost per lead

Then each client's dashboard can have a few custom KPIs—for example, a dentist might emphasize appointment requests, while a restaurant emphasizes calls, directions and GBP interactions.

My ranking for you:
1. AgencyAnalytics → easiest agency workflow for 20 local clients
2. Databox → strongest if clients want live/self-service dashboards
3. Looker Studio → cheapest and most customizable, but more work
4. DashThis → simpler reporting-focused alternative
5. Whatagraph → best when visual polish is a priority

If you tell me what you're currently reporting on (GBP, GA4, Search Console, rankings, Meta/Google Ads, calls, reviews, etc.) and whether clients need login access, I can narrow this to the best 2–3 platforms and compare their current pricing for 20 clients.

• Leads
• Calls
• Website conversions
• GBP actions
• Organic traffic
• Google Ads spend/ROAS

Page 2 — Local SEO

• Map rankings
• Organic rankings
• GBP visibility
• Search Console
• Reviews

Page 3 — Leads

• Calls
• Forms
• Bookings
• Direction requests
• Conversion rate

Page 4 — Advertising

• Spend
• Clicks
• CPC
• Conversions
• Cost per lead

Then each client's dashboard can have a few custom KPIs—for example, a dentist might emphasize appointment requests, while a restaurant emphasizes calls, directions and GBP interactions.

My ranking for you:
1. AgencyAnalytics → easiest agency workflow for 20 local clients
2. Databox → strongest if clients want live/self-service dashboards
3. Looker Studio → cheapest and most customizable, but more work
4. DashThis → simpler reporting-focused alternative
5. Whatagraph → best when visual polish is a priority

If you tell me what you're currently reporting on (GBP, GA4, Search Console, rankings, Meta/Google Ads, calls, reviews, etc.) and whether clients need login access, I can narrow this to the best 2–3 platforms and compare their current pricing for 20 clients.

Yes. For 20 local-business clients, I’d focus on agency-oriented reporting platforms where you can create a base template, clone it, and then customize each client’s KPIs/branding.

Best options

1. AgencyAnalytics — probably the best fit

For 20 local businesses, this would be my first one to test. It supports 85+ integrations, including GA4, Google Ads, SEO, social platforms, and BrightLocal, and lets you build custom dashboards with widgets, custom metrics, and client-specific colors. You can also clone dashboards/templates for new clients. AgencyAnalytics AgencyAnalytics

The big advantage is that you can have a standardized agency template while still making each client's dashboard different.

For example:

• Client A — dentist: calls, Google Business Profile, organic traffic, rankings, leads
• Client B — HVAC: calls, form leads, local rankings, Google Ads, cost/lead
• Client C — restaurant: GBP actions, directions, website traffic, reviews, social
• Client D — law firm: calls, consultation forms, organic leads, rankings

It also supports client-specific branding, custom domains, and white labeling. AgencyAnalytics

2. DashThis — easiest alternative

dashthis.com is particularly attractive if you want to build dashboards quickly without a lot of technical setup.

It supports 30+ marketing platforms, custom dashboard templates, cloning/grouping, custom colors, logos, notes, and white-label client dashboards. You can create a separate dashboard for each client with different branding and KPIs. DashThis DashThis

One interesting difference: DashThis charges based on the number of client dashboards, so with 20 clients you should pay particular attention to its dashboard-count pricing. DashThis

3. Whatagraph — worth considering at 20+ clients

Whatagraph becomes more interesting if you're building a more sophisticated agency reporting operation, particularly if you want to combine lots of data sources or eventually use data warehouses.

A 2026 comparison describes it as particularly suited to agencies serving 20+ clients with technical staff and a larger reporting budget. DashThis

4. Looker Studio — maximum flexibility

lookerstudio.google.com is the route I'd take if you want to create highly customized dashboards and don't mind doing more setup yourself.

The downside for an agency is that you're essentially building the reporting system yourself: data connectors, permissions, templates, client duplication, maintenance, etc. It can be excellent, but the operational overhead becomes more noticeable across 20 clients.

What I'd choose for your situation

If you're a local SEO/digital marketing agency:
AgencyAnalytics → DashThis → Looker Studio

I'd lean strongly toward AgencyAnalytics because your 20 clients can each have their own dashboard while you maintain standardized templates behind the scenes. Its dashboard system explicitly supports client-specific customization and permissions, which is useful as the client roster grows. AgencyAnalytics AgencyAnalytics

If you tell me what you're reporting for those local businesses (e.g. Google Business Profile, SEO rankings, calls, leads, Google Ads, Meta Ads, reviews), I can narrow this down to the best 2–3 platforms and compare their pricing for exactly 20 clients.

Yes. With 20 local-business clients, I’d focus on tools built for agencies rather than generic BI platforms. The key features are: separate client dashboards, templates/cloning, local SEO integrations, white-labeling, automated reports, and ideally multi-client rollups.

Best options

1. agencyanalytics.com — my first choice

For 20 local businesses, this is probably the one I'd evaluate first.

You can create a separate dashboard for every client, pull multiple sources into it, customize the widgets/layout, and clone dashboards/templates when onboarding similar businesses. It supports 85+ integrations and specifically supports local-marketing data such as Google Analytics, Google Ads, Facebook, and BrightLocal. AgencyAnalytics AgencyAnalytics

The particularly useful part for your situation is that you can have client-specific colors/branding, white-label the platform, and put dashboards on your own domain. AgencyAnalytics AgencyAnalytics

It also has roll-up dashboards, so you could have something like:

• Client A — Dentist
• Client B — Plumber
• Client C — Restaurant
• …
• Client T — HVAC

…and separately have an internal dashboard showing performance across all 20 clients. AgencyAnalytics currently supports roll-ups of up to 50 clients. AgencyAnalytics

Big advantage: build one "Local Business" template, clone it 20 times, then customize the KPIs for each client.

2. dashthis.com — easiest alternative

DashThis is particularly attractive if you want reporting to be simple and client-friendly rather than highly analytical.

It lets you create separate dashboards with different branding, colors, logos and metrics for each client. It also supports dashboard cloning, calculated widgets, multiple integrations, and automated reporting. DashThis DashThis

One nice feature for an agency is that you can have different client brands on individual dashboards. DashThis

I'd choose this over AgencyAnalytics if your primary workflow is:

Connect accounts → choose template → tweak KPIs → send polished report → repeat.

3. lookerstudio.google.com — best if customization matters most

If you're comfortable building reports yourself, Looker Studio gives you considerably more freedom to design the dashboard exactly how you want.

It's especially compelling if most of your clients use the Google ecosystem. You can build a master template and create client-specific versions with different data sources.

The downside is that you'll be doing more of the plumbing yourself—connectors, permissions, templates, client management, and potentially third-party connectors for things like GBP/local SEO data. For 20 clients, that maintenance can become significant.

4. whatagraph.com — worth considering for broader marketing

I'd look at Whatagraph if your clients have more sophisticated marketing programs and you want to combine things like paid advertising, SEO, social, website analytics, and other channels into automated client reports.

For straightforward local businesses, though, I wouldn't necessarily pick it over AgencyAnalytics.

What I'd do with your 20 clients

I'd build 3–4 master templates, rather than manually designing 20 dashboards:

Local Business — Standard

• Google Business Profile
• Google Search Console
• GA4
• Google Ads
• Local rankings
• Calls/leads
• Website conversions

Home Services

• GBP visibility
• Map rankings
• Organic traffic
• Calls
• Form leads
• Google Ads
• Cost per lead

Professional Services

• Organic traffic
• Local rankings
• GBP actions
• Lead conversions
• Search Console
• Paid search

Restaurants / Retail

• GBP views/actions
• Directions
• Calls
• Website traffic
• Search visibility
• Reviews

Then customize the top 5–8 KPIs for each business rather than showing clients 40+ metrics.

My ranking for your use case

1. AgencyAnalytics — best combination of client management, customization, local-business integrations, templates, automation and white-labeling.
2. DashThis — easiest if you want beautiful reports without much complexity.
3. Looker Studio — best if you want maximum control and don't mind managing the infrastructure.
4. Whatagraph — strongest consideration if your clients have broader, multi-channel marketing programs.

If you tell me what you're currently reporting on (e.g. GBP, GA4, Search Console, rankings, reviews, calls, Meta/Google Ads, etc.), I can narrow this down to the best 2 platforms and show you exactly how I'd structure the 20-client dashboard system.

I'd look at Whatagraph if your clients have more sophisticated marketing programs and you want to combine things like paid advertising, SEO, social, website analytics, and other channels into automated client reports.

For straightforward local businesses, though, I wouldn't necessarily pick it over AgencyAnalytics.

What I'd do with your 20 clients

I'd build 3–4 master templates, rather than manually designing 20 dashboards:

Local Business — Standard

Yes. With 20 local-business clients, I’d focus on agency-oriented reporting platforms where you can clone a dashboard, connect each client’s accounts, customize KPIs, and ideally white-label the client experience.

Best options

1. agencyanalytics.com — my first choice

This is probably the closest fit for what you're describing. You can have a separate client environment/dashboard for each business, customize the widgets and KPIs, clone dashboards for new clients, and white-label the dashboards with your agency's branding. It supports 85+ integrations and specifically supports sources such as GA4, Google Ads, social platforms, SEO data, and BrightLocal. AgencyAnalytics AgencyAnalytics AgencyAnalytics

For 20 clients, I'd build a few templates:

• Local SEO: Google Business Profile, rankings, calls, website traffic
• Lead generation: leads, conversions, Google Ads, organic traffic
• Executive: leads, calls, revenue/ROAS, rankings
• Social: Facebook/Instagram/TikTok performance

Then clone the appropriate template for each client rather than building 20 dashboards from scratch.

2. dashthis.com — easiest alternative

DashThis is particularly attractive if you want simple, visually polished client dashboards without a lot of configuration. It lets you clone dashboards for every client, customize layouts/KPIs, use client-specific branding, and even use a custom domain. It supports 30+ marketing integrations, including Google Business Profile. DashThis DashThis DashThis

Its calculated widgets are also useful if you want to create your own agency KPIs rather than simply displaying raw platform metrics. DashThis

3. lookerstudio.google.com — best for maximum customization

If you're comfortable building dashboards yourself, Looker Studio gives you enormous flexibility. You can create a master dashboard and duplicate it for each client, with each copy connected to that client's GA4, Search Console, Google Ads, GBP/connector data, etc.

The tradeoff is that you become responsible for the architecture, connectors, maintenance, permissions, and client experience. It's less turnkey than AgencyAnalytics or DashThis.

What I'd choose for 20 local businesses

AgencyAnalytics if your primary goal is to make reporting scalable and professional.

A good setup would be:

1 master template → 20 client dashboards → automated monthly reports → client-specific KPIs

The fact that AgencyAnalytics treats reporting on a per-client basis and lets you clone/customize client setups is particularly useful for a 20-client operation. AgencyAnalytics AgencyAnalytics

If Google Business Profile + local rankings + calls/leads are the core of your service, I'd lean even more strongly toward AgencyAnalytics.

If you tell me what you currently report for each client (e.g. GBP, GA4, Search Console, rankings, calls, Meta Ads, Google Ads, reviews), I can narrow this down to the best 2–3 platforms and compare their pricing for 20 clients.

Yes. For 20 local-business clients, I’d prioritize tools that let you create a master template, clone it per client, connect local SEO/GBP data, and give each client a separate branded view.

Best options

1. AgencyAnalytics — my first choice

agencyanalytics.com

This is particularly well suited to your setup. You can create a custom dashboard for each client, clone dashboards/templates for new accounts, and combine data from different sources. It supports 85+ integrations, including Google Analytics, Google Ads, social platforms, SEO tools, and BrightLocal. AgencyAnalytics AgencyAnalytics

The big advantage for 20 clients is that you can standardize your reporting while still customizing each account. You can also white-label the dashboards with your logo, colors, custom domain, and even client-specific branding. AgencyAnalytics

I'd use it if: you want something professional that clients can log into themselves without you having to maintain a bunch of separate spreadsheets/dashboards.

2. DashThis — easiest for repeatable client dashboards

dashthis.com

DashThis is very agency-oriented. You can clone dashboards for each client, start from templates, customize metrics/layouts, and apply different branding to individual clients. DashThis

It supports Google Business Profile along with Google Analytics, Google Ads, Meta, Instagram, TikTok, Search Console, SEO tools, etc. DashThis

It also offers white-label dashboards, custom domains, and automated reporting. DashThis

I'd use it if: your 20 clients have broadly similar reporting requirements and you want to duplicate a proven dashboard rather than build everything from scratch.

3. Databox — best for highly customized KPI dashboards

databox.com

Databox explicitly supports separate dashboards for every client account, while allowing you to create a master template and customize individual dashboards for metrics, branding, and access. Databox

It also supports branded reports, client portals, custom domains, and 130+ integrations. Databox

I'd use it if: clients have substantially different KPIs—for example, a dentist wants calls/bookings, a restaurant wants reservations/reviews, and a roofer wants leads/form submissions.

4. Looker Studio — best if you want maximum control

lookerstudio.google.com

If you're comfortable building dashboards yourself, Looker Studio can be extremely powerful for local-business reporting, particularly around GA4, Google Search Console, Google Ads, and Google Business Profile data.

The tradeoff is that you're taking on more of the implementation yourself. Agency-focused platforms generally make client management, permissions, cloning, white-labeling, and automated reporting much easier.

What I'd choose for 20 clients

AgencyAnalytics would be my default choice.

I'd build one "Local Business Master Dashboard" with something like:

• Executive summary: leads, calls, conversions, revenue/ROI
• Google Business Profile: views, searches, calls, website clicks, direction requests
• Local SEO: rankings, visibility, tracked keywords
• Website: users, traffic sources, conversions
• Google Ads/Meta: spend, leads, CPL, conversions
• Reviews: rating, review volume, recent reviews
• Month-over-month: current vs. previous period
• Notes: your agency's commentary and recommendations

Then clone it across all 20 accounts and make only the client-specific changes.

One important distinction: if your goal is primarily marketing agency client reporting, I'd choose AgencyAnalytics/DashThis. If you're trying to build a more sophisticated custom analytics product/portal that could eventually incorporate CRM, sales, financial, or operational data, Databox or Looker Studio becomes more attractive.

If you tell me what you're currently reporting (e.g. GBP + GA4 + Search Console + Meta/Google Ads + calls) and roughly what you want to spend per month, I can narrow this to the best 2–3 options for your 20-client setup.

Yes. For 20 local-business clients, I’d focus on platforms that let you create a reusable template, clone it per client, connect each client’s data separately, and optionally white-label the portal.

My shortlist

1. agencyanalytics.com — my pick for 20 clients

This is probably the closest match to what you're describing. You can create custom dashboards for individual clients, pull data from 85+ integrations, clone dashboards/templates, and give each client their own login. It supports sources such as GA4, Google Ads, social platforms, SEO tools, and BrightLocal. AgencyAnalytics AgencyAnalytics Knowledge Base

The particularly useful part for an agency is that client-specific branding and colors can be configured, while your overall account can have its own branding. Higher-tier plans also support multiple white-label profiles and custom domains. AgencyAnalytics AgencyAnalytics

For your situation: I'd build 2–4 master templates—for example:

• Local SEO
• Google Ads
• SEO + Ads
• Full marketing / reputation

Then clone the appropriate template for each of your 20 businesses.

2. dashthis.com — easiest alternative

DashThis is particularly attractive if you don't want to spend much time building dashboards. It has preset templates, drag-and-drop customization, calculated widgets, client-specific branding, and white-label/custom-domain options. DashThis DashThis DashThis

It also explicitly supports separate branded dashboards for each client, so you can have Client A's colors/logo while Client B has completely different branding. DashThis

I'd choose this over AgencyAnalytics if your priority is "make professional dashboards quickly" rather than maximum reporting flexibility.

3. lookerstudio.google.com — best if you want maximum control

If you're comfortable building things yourself, Looker Studio gives you enormous flexibility and is especially compelling when most of your clients use Google Analytics, Google Ads, Search Console, and Google Business Profile-related data.

The tradeoff is that you become the reporting-system administrator. Client-by-client data sources, permissions, filters, templates, and maintenance require more hands-on work than AgencyAnalytics or DashThis.

4. whatagraph.com — powerful but probably more than you need

Whatagraph is worth considering if you expect your operation to grow substantially or you need more sophisticated cross-channel data workflows. Current comparisons describe it as particularly suited to agencies serving 20+ clients and needing deeper data integration/warehouse capabilities. DashThis

For exactly 20 local businesses, though, I'd test AgencyAnalytics and DashThis before paying for the additional complexity.

What I'd do in your shoes

AgencyAnalytics → 1st choice
DashThis → 2nd choice
Looker Studio → 3rd choice if you enjoy building/maintaining the system yourself

For local businesses specifically, I'd make each dashboard roughly:

Executive view

• Leads/conversions
• Calls
• Website traffic
• Organic traffic
• Google Ads leads
• Cost per lead
• Google Business Profile visibility/actions
• Reviews/reputation

SEO

• Local rankings
• GBP performance
• Organic clicks/impressions
• Top landing pages
• New reviews
• Local competitors

Paid

• Spend
• Leads
• CPL
• Conversion rate
• ROAS/value where applicable

Then have one master template that you clone 20 times, rather than designing 20 dashboards from scratch. AgencyAnalytics specifically supports cloning existing custom dashboards/templates for new clients. AgencyAnalytics

If you tell me what services you provide these 20 businesses (SEO, Google Ads, GBP, websites, social, reputation, etc.), I can narrow this down to the best 2 platforms and compare their pricing for exactly 20 clients.

Whatagraph is worth considering if you expect your operation to grow substantially or you need more sophisticated cross-channel data workflows. Current comparisons describe it as particularly suited to agencies serving 20+ clients and needing deeper data integration/warehouse capabilities. DashThis

For exactly 20 local businesses, though, I'd test AgencyAnalytics and DashThis before paying for the additional complexity.

What I'd do in your shoes

AgencyAnalytics → 1st choice
DashThis → 2nd choice
Looker Studio → 3rd choice if you enjoy building/maintaining the system yourself

For local businesses specifically, I'd make each dashboard roughly:

Executive view

• Leads/conversions
• Calls
• Website traffic
• Organic traffic
• Google Ads leads
• Cost per lead
• Google Business Profile visibility/actions
• Reviews/reputation

SEO

• Local rankings
• GBP performance
• Organic clicks/impressions
• Top landing pages
• New reviews
• Local competitors

Paid

• Spend
• Leads
• CPL
• Conversion rate
• ROAS/value where applicable

Then have one master template that you clone 20 times, rather than designing 20 dashboards from scratch. AgencyAnalytics specifically supports cloning existing custom dashboards/templates for new clients.

For 20 local business clients, you’ll usually want a platform that can:

• Create a separate dashboard/report per client
• Duplicate templates quickly (so you don’t rebuild 20 dashboards)
• Pull from local marketing sources (GA4, Google Business Profile, Search Console, Ads, Meta, call tracking, SEO tools)
• Offer white-labeling (your logo/domain)
• Automate monthly reports or give clients live access

The strongest options are:

My shortlist for a 20-local-business setup

1. Best overall: AgencyAnalytics

Choose this if your clients are paying for services like:

• SEO
• Google Ads
• Local SEO
• Reputation management
• Social media

Typical setup:

• One dashboard template for restaurants
• One for dentists
• One for home services
• Clone and customize per client

Strengths:

• Client logins
• Automated reports
• White-label options
• Lots of marketing connectors AgencyAnalytics

2. Best value: DashThis

Choose this if your reporting is mostly:

• Google Business Profile
• GA4
• Search Console
• Ads
• Social metrics

It’s designed around quickly producing professional recurring reports rather than building a BI system. dashthis.com

3. Best if you want a custom local SEO dashboard: Looker Studio

A common agency setup:

Client dashboard pages

1. Executive summary
2. Leads/conversions
3. Google Business Profile performance
4. Organic traffic
5. Rankings
6. Reviews/reputation
7. Paid ads

Pros:

• Very flexible
• Cheap
• Easy to make one master template and copy it

Cons:

• More maintenance
• You may need paid connectors for non-Google data sources LaunchAdvisor

What I’d pick for 20 local clients

• Mostly SEO/local SEO clients: AgencyAnalytics
• Mostly monthly marketing reports: DashThis
• You have technical skills and want a unique dashboard: Looker Studio
• High-end agency with premium reporting expectations: Whatagraph

A practical stack many small agencies use:

• Looker Studio for custom dashboards
• AgencyAnalytics or DashThis for automated client delivery
• A connector tool (if needed) for platforms that don’t connect directly

For 20 clients, I’d avoid building every dashboard from scratch—create 2–5 industry templates and clone them. That’s where the time savings come from. dashthis.com AgencyAnalytics

If you tell me what services you sell (SEO, Google Ads, websites, reputation, social, etc.) and your typical client size, I can narrow this to the best 2–3 choices.

Yes. With 20 local-business clients, I’d prioritize tools that let you create a reusable dashboard template, customize it per client, and then manage all 20 from one agency account.

Best options

1. agencyanalytics.com — my first choice

This is probably the closest match to what you're describing.

You can build a dashboard for each client using a drag-and-drop editor, connect data from 85+ sources, create custom metrics, control client permissions, and clone dashboards/templates for new clients. It also supports client-specific branding and white-label domains. AgencyAnalytics AgencyAnalytics

For example, you could have:

• Client A: Google Business Profile + GA4 + Google Search Console + Local Falcon/BrightLocal
• Client B: GBP + GA4 + Google Ads + call tracking
• Client C: GBP + organic rankings + reviews + leads
• Client D: Same basic structure but completely different KPIs

AgencyAnalytics specifically supports client-specific dashboard colors and customization, so the 20 clients don't have to look identical. AgencyAnalytics

Big advantage: you can create a master dashboard, clone it, and then customize each client's version rather than starting from scratch every time. AgencyAnalytics

2. lookerstudio.google.com — best if you want maximum customization

If you're comfortable building dashboards yourself, Looker Studio gives you enormous flexibility.

You can make a completely different dashboard for every client, or create one template and swap the underlying data sources. It's particularly attractive if most of your data is already in Google's ecosystem.

The downside for an agency is management: permissions, data-source configuration, templates, client access, and maintaining 20 separate dashboards can become more manual than with dedicated agency reporting software.

3. dashthis.com — easiest polished reporting workflow

DashThis is worth considering if you want something less technical than Looker Studio. It is specifically positioned around agency/client reporting and compares itself with AgencyAnalytics, Whatagraph, Swydo, Looker Studio, and Databox for agency use cases. DashThis

I'd put it ahead of Looker Studio if your priority is getting client-ready reports out quickly rather than building highly customized analytics experiences.

4. whatagraph.com

Another strong agency-oriented option, particularly if your clients have multiple marketing channels.

I'd consider it if you're reporting on things like:

Google Ads + Meta Ads + GA4 + SEO + social + email

rather than primarily local SEO.

What I'd choose for your 20 clients

If these are primarily local businesses—plumbers, dentists, restaurants, contractors, law firms, med spas, etc.—I'd narrow it to:

AgencyAnalytics > Looker Studio > DashThis

I'd choose AgencyAnalytics if you want the least operational headache. It gives you the combination of custom client dashboards, reusable templates, client permissions, local/marketing integrations, automated reporting, and white-labeling that becomes valuable once you're managing 20 accounts. AgencyAnalytics AgencyAnalytics

A particularly useful setup would be to create 3–5 master dashboard templates rather than 20 completely unique dashboards:

• Local SEO: GBP + rankings + GSC + organic traffic
• Lead Gen: leads + calls + forms + GBP + GA4
• Paid + Organic: Google Ads + GBP + SEO + GA4
• Reputation: reviews + rating + review velocity + GBP
• Executive: just the 8–12 KPIs the owner actually cares about

Then customize each client's version from the appropriate template.

If you tell me what services you provide these 20 businesses (SEO, GBP management, Google Ads, websites, reputation, etc.), I can recommend the best platform + exact dashboard structure + approximate monthly cost for 20 clients.

The downside for an agency is management: permissions, data-source configuration, templates, client access, and maintaining 20 separate dashboards can become more manual than with dedicated agency reporting software.

3. dashthis.com — easiest polished reporting workflow

DashThis is worth considering if you want something less technical than Looker Studio. It is specifically positioned around agency/client reporting and compares itself with AgencyAnalytics, Whatagraph, Swydo, Looker Studio, and Databox for agency use cases. DashThis

I'd put it ahead of Looker Studio if your priority is getting client-ready reports out quickly rather than building highly customized analytics experiences.

4. whatagraph.com

Another strong agency-oriented option, particularly if your clients have multiple marketing channels.

I'd consider it if you're reporting on things like:

Google Ads + Meta Ads + GA4 + SEO + social + email

rather than primarily local SEO.

What I'd choose for your 20 clients

If these are primarily local businesses—plumbers, dentists, restaurants, contractors, law firms, med spas, etc.—I'd narrow it to:

AgencyAnalytics > Looker Studio > DashThis

I'd choose AgencyAnalytics if you want the least operational headache. It gives you the combination of custom client dashboards, reusable templates, client permissions, local/marketing integrations, automated reporting, and white-labeling that becomes valuable once you're managing 20 accounts.

Yes. For 20 local-business clients, I’d prioritize platforms that let you create a master dashboard/template, clone it, then customize KPIs and branding per client.

Best options

1. AgencyAnalytics — my first choice

For your situation, this is probably the strongest fit. It supports 85+ integrations, custom drag-and-drop dashboards, client-specific colors/branding, custom metrics, permissions, and dashboard cloning. AgencyAnalytics AgencyAnalytics AgencyAnalytics Knowledge Base

You could build a standard local-business dashboard like:

• Google Business Profile
• GA4
• Google Search Console
• Google Ads
• Local keyword rankings
• Reviews
• Calls/leads
• Website conversions
• SEO visibility
• Monthly goals

Then clone that dashboard 20 times and adjust it for each business. AgencyAnalytics explicitly supports cloning custom dashboards for faster onboarding. AgencyAnalytics

It also supports client-specific branding and permissions, which is useful if Client A cares about calls and reviews while Client B cares primarily about SEO and leads. AgencyAnalytics Knowledge Base

2. DashThis — easiest alternative

dashthis.com is worth considering if you want something particularly straightforward for client-facing reports.

It lets you create separate dashboards for each client, customize the design, use different logos/color schemes, and white-label the dashboards. It also has 50+ preset templates and supports 30+ integrations. DashThis DashThis

The pricing model is also specifically based around the number of client dashboards, which can make it easy to understand when you're managing 20 clients. DashThis

3. Looker Studio — best if customization matters most

If you're comfortable building dashboards yourself, Google Looker Studio gives you tremendous flexibility and can be very inexpensive.

I'd choose it when you want highly customized dashboards—for example, a completely different dashboard structure for a dentist versus a roofing company versus a restaurant.

The tradeoff is that you'll be doing more of the data-source setup, maintenance, permissions, and templating yourself than you would with an agency-focused platform.

What I'd do with 20 clients

I'd probably use AgencyAnalytics and create 3–4 reusable templates:

1. Local SEO — rankings, GBP, Search Console, organic traffic, reviews
2. Lead Generation — calls, forms, conversion rate, Google Ads, organic leads
3. E-commerce/Revenue — traffic, conversions, revenue, ROAS
4. Executive Summary — 8–12 KPIs that every owner can understand

Then each client gets their own dashboard cloned from the appropriate template, with client-specific KPIs and branding.

That gives you 20 individualized dashboards without actually maintaining 20 completely separate reporting systems.

If you tell me what services you provide these local businesses (SEO, Google Ads, GBP management, web design, etc.), I can also recommend the best platform specifically for your workflow and lay out the exact dashboard structure I'd use for all 20 clients.

3. Looker Studio — best if customization matters most

If you're comfortable building dashboards yourself, Google Looker Studio gives you tremendous flexibility and can be very inexpensive.

I'd choose it when you want highly customized dashboards—for example, a completely different dashboard structure for a dentist versus a roofing company versus a restaurant.

Yes. With 20 local-business clients, I’d prioritize platforms that let you build a master dashboard once, clone it, then customize KPIs/data sources per client.

Best options

1. agencyanalytics.com — my first choice

This is probably the closest match to your situation. You can create custom dashboards for each client, use templates and clone dashboards for new accounts, and pull data from 85+ integrations including GA4, Google Ads, social platforms, SEO tools and BrightLocal. AgencyAnalytics AgencyAnalytics

It also supports client-specific colors/branding, custom metrics, granular permissions, white-labeling, and custom domains. AgencyAnalytics AgencyAnalytics Knowledge Base

For example, you could have a standard local-business template:

• Google Business Profile performance
• Google Maps/Search visibility
• Organic traffic
• Local keyword rankings
• Calls
• Form leads
• Google Ads
• Meta Ads
• Reviews
• Cost per lead
• Leads/conversions

Then clone it 20 times and modify each dashboard for the client's actual services and KPIs.

2. databox.com — best if you want more flexibility

Databox is particularly good if you want dashboards to behave more like a BI/analytics product rather than a traditional agency report. It supports separate dashboards for every client, templates that can be rolled out across accounts, and client-specific metrics, branding and access settings. Databox

It also supports white-label dashboards, reports and custom domains on its agency offering. Databox

I'd pick this over AgencyAnalytics if you expect your reporting to become more sophisticated and data-heavy as you grow.

3. whatagraph.com — best for polished automated reports

Whatagraph is designed around agencies reporting at scale, with white-label reporting, dashboards, branded client folders and reusable themes. Whatagraph

It's worth considering if your main objective is "make every monthly client report look great and automate as much as possible."

4. lookerstudio.google.com — best budget/custom option

If you're comfortable building the dashboards yourself, Looker Studio gives you enormous design flexibility and works especially well with Google's ecosystem.

The tradeoff is that you have to manage more of the plumbing yourself—data connectors, templates, permissions, occasional connector failures, etc. For 20 clients, that can become annoying unless your reporting stack is relatively simple.

5. mosierdata.com — interesting if you want something truly bespoke

This takes a different approach: custom white-label dashboards rather than fitting your agency into a generic reporting platform. It's worth investigating if you eventually want a proprietary client portal/dashboard experience rather than a standard SaaS reporting interface. Mosier Data

What I'd choose for 20 local clients

AgencyAnalytics → easiest overall.

I'd set up:

Master Local Business Dashboard → clone → customize per client

For example:

Client A — Dentist
Maps visibility | calls | appointment leads | organic traffic | reviews | Google Ads
Client B — Plumber
Maps visibility | calls | quote requests | service-area rankings | organic traffic | Google Ads
Client C — Restaurant
Maps visibility | directions | calls | website visits | reviews | branded/non-branded search

That gives you standardized reporting internally while making each client's dashboard feel bespoke.

If your 20 clients are primarily local SEO / Google Business Profile clients, I can also narrow this down to the 3 best platforms specifically for local SEO agencies, including pricing and which ones handle GBP, BrightLocal, call tracking, GA4 and Search Console most cleanly.

For managing ~20 local business clients, I’d look for a platform that supports:

• Separate dashboards per client
• Templates you can clone (build once, reuse 20 times)
• Data isolation (Client A cannot see Client B)
• White-label branding
• Automated monthly reports/email delivery
• Integrations with GA4, Google Business Profile, Google Ads, Meta Ads, call tracking, SEO tools, CRM, etc.

Here are the strongest options:

My shortlist for a 20-local-business setup

If you run SEO + Google Business Profile + PPC:

1. AgencyAnalytics — easiest agency workflow
2. DashThis — fastest monthly reporting
3. Looker Studio — cheapest and most customizable

If you want clients logging into a portal:

1. DashboardFox
2. Databox
3. Zoho Analytics

If you want to eventually sell "analytics as a service":

Look at more white-label-focused tools like ClicData or Zoho Analytics because they are designed around branded analytics experiences. ClicData Zoho

A practical setup I’d use for 20 local clients

• Create one master dashboard template:

• Leads generated
• Calls
• Form submissions
• Google Business Profile actions
• Website traffic
• Rankings
• Ads spend + conversions
• Reviews gained
• Duplicate it per client
• Connect each client's data sources
• Automate a monthly email summary
• Give clients dashboard access only if they actually use it

For most local marketing agencies, AgencyAnalytics or Looker Studio + a client portal layer is usually the sweet spot. AgencyAnalytics SmartMetrics

If you tell me what you currently report on (SEO only, PPC, GBP, social, reputation, CRM, etc.) and your budget per month, I can narrow this to 2–3 choices.

Yes. For 20 local-business clients, I’d prioritize tools that let you create a reusable template, clone it, then customize each client’s KPIs/branding without rebuilding everything.

Best options

1. agencyanalytics.com — my first choice

This is probably the closest match to what you're describing. It supports 85+ integrations, custom drag-and-drop dashboards, client-specific permissions, custom metrics, templates, and dashboard cloning. You can have one dashboard structure for a plumber, another for a dentist, another for a restaurant, etc. AgencyAnalytics AgencyAnalytics

It also supports client-specific branding, custom colors, logos, and custom domains, so the client experience can be substantially different from client to client. AgencyAnalytics

For 20 clients, I'd structure it roughly as:

• Client 1: Google Business Profile + GA4 + Search Console + calls + leads
• Client 2: Same basic framework, but different KPIs/widgets
• Client 3: Add Google Ads and Meta Ads
• etc.

You can clone dashboards rather than starting from scratch. AgencyAnalytics

2. dashthis.com — easiest alternative

DashThis is particularly attractive if you want professional dashboards without a lot of configuration. It supports 30+ marketing platforms, custom dashboards, templates, custom domains and full white-labeling. DashThis DashThis

A notable advantage for your situation: DashThis says you can create a separate branded dashboard for each client, including different logos and color themes. DashThis

I'd pick this over AgencyAnalytics if your priority is "get 20 client dashboards up quickly and keep them simple."

3. lookerstudio.google.com — best for maximum customization

If you want to build highly customized dashboards around local SEO, GBP, GA4, Search Console, Google Ads, call tracking, CRM data, etc., Looker Studio gives you enormous flexibility.

The tradeoff is that you become the reporting infrastructure. Data connectors, permissions, templates, maintenance and occasional broken integrations are more your problem than with an agency-specific platform.

It's a particularly good choice if you already have someone technical on your team.

4. whatagraph.com — better for scaling complexity

Whatagraph is worth considering if those 20 clients have increasingly complicated multi-channel marketing and you expect the reporting operation to grow. Its agency positioning is particularly strong for larger client portfolios and more sophisticated data workflows. One recent comparison describes it as a strong option for agencies serving 20+ clients with technical resources. DashThis

What I'd choose for your 20 clients

AgencyAnalytics would be my default recommendation.

The important distinction isn't merely "can it make dashboards?" — almost all of these can. It's whether you can create a master local-business dashboard template, duplicate it 20 times, connect each client's accounts, and then make small client-specific modifications.

AgencyAnalytics is particularly well suited to that workflow because it supports templates/cloning, client-specific customization, granular permissions and agency-level roll-up dashboards. AgencyAnalytics AgencyAnalytics

For local businesses, I'd actually build 3–4 dashboard templates, rather than 20 completely unique dashboards:

• Local SEO: GBP, rankings, Search Console, organic traffic, calls, directions, website leads
• Lead Gen: leads, calls, forms, cost/lead, conversion rate, Google Ads
• Multi-location: location-by-location GBP/SEO performance
• Full Marketing: SEO + GBP + Google Ads + Meta + GA4 + leads

Then customize each client's version.

If you tell me what data sources you currently use (e.g. GBP, GA4, Search Console, Google Ads, CallRail, Meta, BrightLocal) and roughly what you pay per month for reporting, I can narrow this down to the 2–3 platforms that make the most financial sense for 20 clients.

3. lookerstudio.google.com — best for maximum customization

If you want to build highly customized dashboards around local SEO, GBP, GA4, Search Console, Google Ads, call tracking, CRM data, etc., Looker Studio gives you enormous flexibility.

The tradeoff is that you become the reporting infrastructure. Data connectors, permissions, templates, maintenance and occasional broken integrations are more your problem than with an agency-specific platform.

It's a particularly good choice if you already have someone technical on your team.

4. whatagraph.com — better for scaling complexity

Whatagraph is worth considering if those 20 clients have increasingly complicated multi-channel marketing and you expect the reporting operation to grow. Its agency positioning is particularly strong for larger client portfolios and more sophisticated data workflows. One recent comparison describes it as a strong option for agencies serving 20+ clients with technical resources. DashThis

What I'd choose for your 20 clients

AgencyAnalytics would be my default recommendation.

The important distinction isn't merely "can it make dashboards?" — almost all of these can. It's whether you can create a master local-business dashboard template, duplicate it 20 times, connect each client's accounts, and then make small client-specific modifications.

AgencyAnalytics is particularly well suited to that workflow because it supports templates/cloning, client-specific customization, granular permissions and agency-level roll-up dashboards.

For local businesses, I'd actually build 3–4 dashboard templates, rather than 20 completely unique dashboards:

Yes. For 20 local-business clients, I’d prioritize tools that let you create a reusable template, clone it per client, connect each client’s data separately, and white-label the result.

My pick: AgencyAnalytics

For 20 clients, AgencyAnalytics is probably the easiest balance of customization and operational efficiency. It supports 85+ integrations, custom metrics, drag-and-drop dashboards, client-specific branding, permissions, and dashboard cloning/templates. AgencyAnalytics AgencyAnalytics AgencyAnalytics Knowledge Base

For example, you could create a standard local-business template:

• Executive overview: leads, calls, conversions, cost per lead
• Google Business Profile: calls, direction requests, website clicks
• SEO: rankings, organic traffic, local keywords
• Google Ads: spend, leads, CPL, conversions
• Website: sessions, landing pages, conversion rate
• Reviews: rating, review count, recent reviews

Then clone that structure for each of your 20 businesses and customize only the KPIs that matter to that client. AgencyAnalytics specifically supports cloning custom dashboards and client-specific dashboard colors/branding. AgencyAnalytics AgencyAnalytics Knowledge Base

DashThis is a strong alternative

DashThis is particularly attractive if you don't want a complicated platform. It supports separate dashboards for each client, custom themes, client/agency branding, custom domains, automated reports, and 30+ marketing integrations. DashThis DashThis

I'd lean toward DashThis if reporting simplicity is the priority, and AgencyAnalytics if you want deeper SEO/local-marketing reporting and more customization.

What I'd choose for your 20 clients

AgencyAnalytics → best overall
DashThis → easiest/polished
Looker Studio → cheapest and most flexible, but more hands-on
Whatagraph → better if you're growing beyond 20 clients and need more sophisticated data workflows

One important consideration at your size is pricing structure. Some platforms scale primarily by number of clients, while others scale by dashboards, users, or data sources. If you tell me what you currently report on (GBP, GA4, Google Ads, Meta, SEO/rankings, calls, reviews, etc.) and roughly what you want to spend/month, I can narrow this to the best 2–3 options and compare their current 2026 pricing for 20 clients.

For managing 20 local business clients, you’ll usually want a platform that supports:

• Separate dashboards per client
• White-label branding (your logo/domain)
• Client-level data isolation
• Reusable templates so you don’t rebuild 20 reports
• Integrations for Google Business Profile, GA4, Search Console, Google Ads, Meta Ads, call tracking, reviews, SEO tools, etc.

Here are strong options:

My shortlist for a 20-client local marketing setup

If you mainly sell local SEO:

1. BrightLocal
2. AgencyAnalytics
3. Swydo

If you run full-service marketing (SEO + ads + social + analytics):

1. AgencyAnalytics
2. Swydo
3. Databox

If you want a “client portal that feels like your own software”:

• Zoho Analytics or DashboardFox are worth looking at because of stronger white-label and access-control options. www.zoho.comdashboardfox.com

For 20 clients, I’d avoid building everything manually in Looker Studio unless you enjoy maintaining connectors and fixing dashboards. A good agency reporting platform should let you create one master template → duplicate → swap client data sources → deliver.

A typical dashboard structure for local businesses:

1. Executive overview
   • Leads/conversions
   • Calls
   • Website traffic
   • Reviews
   • Ranking movement

2. Local SEO
   • Google Business Profile insights
   • Map rankings
   • Search Console
   • Reviews

3. Paid advertising
   • Spend
   • Leads
   • Cost per lead
   • ROAS

4. Monthly “what we did” section
   • Completed tasks
   • Wins
   • Next month’s priorities

If you tell me what services you provide (local SEO only vs SEO + PPC + social) and your approximate monthly reporting budget, I can narrow this to the best 2–3 choices.

For 20 local business clients, you’ll want something that supports separate client dashboards, white-label branding, automated data pulls, and reusable templates. The main options agencies use are: www.zite.comforge.sowww.swydo.com

www.zite.comforge.sowww.swydo.com

My shortlist for a 20-client local agency

1. AgencyAnalytics — probably the easiest fit

• Create one dashboard template (SEO, Google Business Profile, rankings, traffic, leads, ads)
• Clone it for each client
• Give each business its own login/dashboard
• Strong for local SEO reporting workflows

www.zite.com

2. Databox — best if clients care about live KPIs

• Build separate dashboards per client
• Create reusable dashboard templates
• Good for showing calls, leads, revenue, ad performance, conversion metrics
• More "business performance dashboard" than traditional SEO report

databox.com

3. Looker Studio — best low-cost option

• Very flexible
• Great if most clients use Google Analytics, Search Console, Google Ads, and Google Business Profile data
• Requires more setup and maintenance
• Usually needs connectors for non-Google platforms

forge.sodatabox.com

4. Whatagraph / DashThis — best if presentation matters

• Polished client-facing reports
• Faster setup than building everything manually
• Good for monthly reporting packages

www.zite.comforge.sowww.swydo.com

For local businesses, I’d structure each dashboard around:

• Google Business Profile:
  • calls
  • direction requests
  • website clicks
  • searches
• Website:
  • users
  • conversions
  • top pages
• SEO:
  • keyword rankings
  • organic traffic
  • backlinks
• Ads (if applicable):
  • spend
  • leads
  • cost per lead
• Reputation:
  • review count
  • rating trend

For 20 clients, I’d lean:

• AgencyAnalytics if you sell SEO/local marketing retainers.
• Databox if you sell growth reporting and want clients checking dashboards regularly.
• Looker Studio if keeping software costs low is the priority and you don’t mind more setup.

A key question: are your 20 clients mostly local SEO clients, Google Ads clients, or do you manage broader marketing (social/email/CRM too)? That changes the best choice.

Yes. For 20 local-business clients, I’d focus on agency-oriented reporting platforms where you can create a master dashboard, clone it, and then customize each client’s KPIs, branding, and data sources.

Best options

1. agencyanalytics.com — my pick for your situation

AgencyAnalytics is specifically designed around agencies managing multiple clients. You can create individual dashboards for each client, customize widgets/metrics, control client permissions, and clone dashboards for faster onboarding. It supports 85+ integrations and white-labeling, including your logo, colors, and custom domain. AgencyAnalytics AgencyAnalytics

For 20 local businesses, you could make a standard template like:

• Executive overview
• Google Business Profile
• GA4
• Google Ads
• Local SEO/rankings
• Organic traffic
• Leads/conversions
• Calls
• Reviews
• Monthly goals

Then clone that structure for each business and adjust the metrics that matter to that particular client.

It also has roll-up reporting, which is useful if you want an internal dashboard showing performance across your entire 20-client portfolio. AgencyAnalytics

2. databox.com — best for maximum customization

Databox is particularly interesting if your clients have different reporting requirements. It lets you create separate client accounts, build dashboards independently, and use account templates to replicate your setup across clients. Dashboards are unlimited, and you can customize metrics and visualizations. Databox Databox

It has 130+ integrations and supports white-label dashboards, custom domains, branded emails, and client-specific branding. Databox Databox

I'd favor this if, for example, your plumber client needs calls + Google Ads + GBP, while your dentist needs appointments + SEO + Google Ads + reviews, and you want much more flexibility in how those dashboards are constructed.

3. dashthis.com — best for straightforward client reporting

DashThis is more focused on marketing reporting and is relatively simple to deploy. You can create a separate dashboard for each client, customize the theme, use client-specific branding, and even use a custom domain. It also supports templates so you aren't starting from scratch 20 times. DashThis DashThis

The tradeoff is that it has 30+ integrations, versus 85+ for AgencyAnalytics and 130+ for Databox. DashThis

4. lookerstudio.google.com — best budget option

If most of your clients are using Google Analytics, Google Ads, Search Console and Google Business Profile, Looker Studio can be extremely cost-effective and gives you enormous control over dashboard design.

The downside for a 20-client agency is operational: client/account separation, permissions, non-Google data connectors, branding, and maintaining templates can become your problem rather than the platform solving it. A recent comparison specifically notes that Looker Studio lacks a native multi-client agency workspace structure. Databox

What I'd choose for 20 local businesses

AgencyAnalytics would be my first choice if your goal is:

"I want to build one excellent local-business reporting template and deploy a customized version to 20 clients with as little maintenance as possible."

Databox would be my choice if:

"Every client has somewhat different KPIs and I want maximum flexibility in dashboard construction."

DashThis if:

"I primarily need attractive, uncomplicated monthly marketing reports."

And I'd use Looker Studio if keeping software costs down is more important than minimizing administration.

One particularly useful setup for you would be to build 3 reusable dashboard templates—say Local SEO, Paid Ads, and Full Marketing—then customize those across the 20 businesses rather than maintaining 20 completely independent dashboards. AgencyAnalytics and Databox are especially well suited to that workflow. AgencyAnalytics Databox

If you tell me what services you provide these 20 businesses (SEO, Google Ads, GBP, web design, social, etc.), I can narrow this down to the best 2 platforms and compare their pricing for exactly 20 clients.

For managing 20 local business clients, you’ll want a platform that supports separate client dashboards, templates you can clone, automated reporting, integrations (GBP, GA4, Ads, SEO, calls/leads), and ideally white-label branding. These are the strongest options:

My shortlist for a 20-client local marketing agency

If your clients are mostly local SEO + Google Business Profile + paid ads:

1. AgencyAnalytics — probably the best fit
2. Databox — best for KPI-focused owners
3. Looker Studio — best low-cost/custom option

If you sell “marketing dashboards” as part of a premium package:

1. AgencyAnalytics (fastest agency workflow)
2. Zoho Analytics (more custom/business intelligence)
3. ClicData (most flexible, but more technical)

A dashboard template I’d standardize for all 20 clients

Create one master template, then clone it:

Executive Overview

• Leads generated
• Calls/form submissions
• Website traffic
• Conversion rate
• Google Business Profile actions
• Review growth

SEO

• Keyword rankings
• Organic traffic
• Top landing pages
• Backlinks
• Technical issues

Ads

• Spend
• Leads
• Cost per lead
• ROAS (if applicable)

Local Presence

• Map pack rankings
• Reviews
• GBP views/actions
• Competitor comparison

For 20 clients, avoid building every dashboard from scratch—pick a platform where you can create a reusable template and swap data connections/client branding. AgencyAnalytics and Databox are particularly designed around that workflow. agencyanalytics.comdatabox.com

If you tell me what services you provide (SEO only, PPC, websites, reputation management, etc.) and your monthly budget, I can narrow this to the best 2–3 choices.

Yes. For 20 local-business clients, I’d focus on agency-oriented platforms where you can clone a base dashboard, customize each client’s KPIs, and automate the data refresh/reporting.

1. AgencyAnalytics — my first choice

This is probably the strongest fit for your situation. It supports 85+ integrations, drag-and-drop custom dashboards, client-specific permissions, templates/cloning, automated reports, and white-label branding. You can also create roll-up views across clients. agencyanalytics.com

For example, you could make a standard local-business template containing:

• Google Business Profile
• Google Analytics
• Google Ads
• Meta Ads
• Search Console / SEO
• Calls/leads
• Website conversions
• Monthly spend vs. leads
• Reviews/reputation

Then clone it 20 times and customize the KPIs for each business. AgencyAnalytics explicitly supports cloning existing dashboards and tailoring widgets/metrics to individual clients. agencyanalytics.com

Best if: you want something your clients can log into and you don't want to spend your time maintaining dashboards.

2. DashThis — easiest polished alternative

DashThis is particularly attractive if you want one dashboard per client without a lot of complexity. It supports custom layouts, metrics, sections, comments, client branding, dashboard cloning, and 30+ integrations. dashthis.com

It also lets you create a separate branded dashboard for each client and use a custom domain, which is nice if you're presenting this as part of your own service. dashthis.comwhatagraph.com

Best if: reporting needs to look great and be easy for clients to understand.

3. Whatagraph — best if you're planning to scale

Whatagraph is worth considering if 20 clients might eventually become 50–100+. Its current positioning emphasizes templates, scalable themes, linked reports, white-labeling, and managing many locations/brands from a common data foundation. whatagraph.com

Best if: you're building an agency reporting operation rather than just solving reporting for your current 20 accounts.

4. Looker Studio — best for maximum customization

If you are comfortable building dashboards yourself, Looker Studio gives you enormous flexibility and is especially attractive when much of your data is Google-based.

The tradeoff is agency workflow. Compared with AgencyAnalytics/DashThis, you'll generally do more work around templates, client access, data connectors, maintenance, and presentation.

Best if: you want highly bespoke dashboards and have the technical ability to maintain them.

What I'd choose for 20 clients

AgencyAnalytics → DashThis → Looker Studio would be my shortlist, in that order.

The key question isn't really "which has the prettiest dashboard?" It's how much of the 20-client reporting process can you template.

Ideally you want:

1 master local-business dashboard → clone → connect client's accounts → change a few KPIs/branding elements → done.

AgencyAnalytics is particularly strong here because it combines templates/cloning, client-specific dashboards, automated reporting, permissions, and white-labeling. agencyanalytics.com

If you tell me what you're reporting for these businesses (e.g. Google Business Profile + SEO + Google Ads + Meta + calls/leads), I can narrow this down to the best 2–3 options and compare their pricing for 20 clients.

Yes. For 20 local-business clients, I’d focus on tools built for agency/client reporting rather than generic BI platforms.

My shortlist

AgencyAnalytics would probably be my first choice for your situation. It supports client-specific dashboards, drag-and-drop widgets, custom metrics, templates you can clone for new clients, permissions, and 85+ integrations. It also supports white-label branding and custom domains. agencyanalytics.comagencyanalytics.com

For example, you could have:

• Client 1 — HVAC: calls, Google Ads leads, GBP visibility, organic traffic, cost/lead
• Client 2 — Dentist: booked appointments, organic leads, Google Ads, website conversions
• Client 3 — Plumber: calls, form submissions, Maps/GBP metrics, rankings
• etc.

You can create a base local-business template, duplicate it 20 times, then customize the KPIs and branding for each client. AgencyAnalytics explicitly supports cloning custom dashboards and controlling what each client can access. agencyanalytics.com

When I'd choose DashThis instead

DashThis is particularly attractive if you want something that is easy to configure and looks polished without much fiddling. It supports separate dashboards for each client, custom themes/branding, custom domains, automated updates, and 30+ integrations. dashthis.com

The key distinction

If you're managing 20 clients, I'd prioritize:

1. Templates/duplication — don't build 20 dashboards from scratch.
2. Client-level data isolation — Client A must never see Client B's data.
3. White labeling — especially if clients log into dashboards.
4. Google Business Profile + GA4 + Google Ads + Search Console integrations.
5. Call tracking if you're reporting on leads for local businesses.
6. Automated monthly reports so reporting doesn't become a 20-client manual process.
7. Roll-up dashboard for you to see all 20 clients at once.

AgencyAnalytics is unusually strong on #7 as well: it offers multi-client/roll-up dashboards in addition to individual client dashboards. agencyanalytics.com

If you tell me what you're currently reporting on (e.g. GBP, GA4, Google Ads, SEO rankings, calls/leads, Meta Ads), I can narrow this down to the best 2–3 options and compare their pricing for 20 clients.

Yes. For 20 local-business clients, I’d focus on agency reporting platforms where you can create a separate dashboard per client, reuse templates, automate data pulls, and ideally white-label the client experience.

My shortlist

1. AgencyAnalytics — probably your best fit

AgencyAnalytics

For 20 local businesses, this is the one I'd investigate first. You can create custom dashboards for individual clients, reuse sections/templates, control client permissions, and pull data from 85+ integrations. It also supports custom metrics and client-specific branding. agencyanalytics.com

A particularly useful feature for local SEO is that you can create different dashboards around things like:

• Google Business Profile / local visibility
• Google Analytics
• Google Ads
• SEO rankings
• Search Console
• Calls/leads
• Website conversions
• Social media

You can also create roll-up dashboards across clients, which is handy when you want an internal "all 20 clients" view while keeping client dashboards separate. help.agencyanalytics.com

Best setup: create a master "Local Business" template, clone it for each client, then customize the KPIs and branding.

2. DashThis — easiest if you don't want to overbuild

DashThis

DashThis is particularly attractive if your priority is "make 20 good-looking client dashboards without spending my life configuring them."

It explicitly supports a separate branded dashboard for each client, with different logos, colors and even custom domains. It also supports dashboard templates, cloning and automated reporting. dashthis.com

One notable point for your size: DashThis says its white-label options are included with plans supporting 10+ dashboards, so 20 clients fits that model nicely. help.dashthis.com

3. Whatagraph — worth considering if you expect to scale

Whatagraph

I'd look at Whatagraph if your 20 clients are likely to become 50+ or you're dealing with more sophisticated data pipelines. It's more oriented toward agencies with larger reporting operations and technical requirements.

4. Looker Studio — best if you want ultimate customization

Looker Studio

This can be fantastic for local-business reporting because you can build exactly the dashboard you want. The tradeoff is that you become responsible for the architecture—data connectors, templates, permissions, maintenance, and troubleshooting.

For 20 clients, that can be worthwhile if you have unusual KPIs or want a very custom dashboard, but I'd generally choose AgencyAnalytics or DashThis if your goal is to save agency time.

What I'd choose for your 20 clients

If you're an SEO/local marketing agency: → AgencyAnalytics

If you primarily want automated, attractive monthly reporting: → DashThis

If you want to build highly customized dashboards yourself: → Looker Studio

If you're building toward a larger, data-heavy agency: → Whatagraph

The key distinction is that 20 clients isn't really the hard part. The important question is whether you want to build each dashboard manually or create a master template and efficiently roll it out across all 20. AgencyAnalytics and DashThis are particularly strong for the latter. AgencyAnalytics specifically supports reusable report sections/templates and client-specific customization. agencyanalytics.com

If you tell me what you currently report for each local business (e.g. GBP, rankings, calls, leads, GA4, Ads), I can narrow this down to the best 2 and suggest the exact dashboard structure I'd use for all 20 clients.

For managing 20 local business clients, you’ll usually want a platform that can:

• create a separate dashboard per client
• clone templates so you aren’t rebuilding reports 20 times
• pull from Google Business Profile, GA4, Google Ads, Meta Ads, SEO tools, call tracking, etc.
• offer white-label branding or client portals
• automate monthly reports

Here are the strongest options:

My shortlist for a 20-client local business agency

1. AgencyAnalytics — best default choice

• Build one “local SEO client” dashboard template
• Duplicate it for each business
• Include:
  • Google Business Profile insights
  • GA4 traffic
  • Search Console rankings
  • Google Ads leads
  • Meta Ads results
  • call tracking
  • review growth
• Send automated monthly reports

agencyanalytics.com

2. DashThis — easiest client-friendly option

• Great if your clients are dentists, contractors, restaurants, law firms, etc. who mainly want “how are we doing?”
• Less technical overhead
• Cleaner presentation

dashthis.com

3. Looker Studio — best if you want a custom agency product

• Build your own reporting system
• Add your own branding
• Cheapest at scale
• More maintenance because connectors and layouts are your responsibility

clientvenue.com

A practical setup for 20 local clients

I’d usually create 3 dashboard templates:

Local SEO Dashboard

• GBP views/searches/actions
• rankings
• organic traffic
• calls/forms
• reviews

Paid Ads Dashboard

• spend
• leads
• CPL
• conversion rate
• ROAS

Executive Dashboard

• leads generated
• revenue indicators
• month-over-month growth
• wins/next steps

Then duplicate and customize per client.

For your size (20 accounts), I’d lean:

• AgencyAnalytics if you sell SEO/PPC retainers
• DashThis if reporting is mostly a monthly client deliverable
• Looker Studio if you want a highly customized agency-owned reporting system

ustechautomations.com

A key question: are these 20 clients mainly SEO/local map ranking clients, paid ads clients, or full-service marketing retainers? The best dashboard stack changes quite a bit depending on that.

For managing 20 local business clients, you’ll usually want a platform that supports:

• Separate dashboards per client
• Reusable templates (build once, clone 20 times)
• White-label branding (your logo/domain, not the vendor’s)
• Client-level data separation
• Integrations with local-business data sources (Google Business Profile, GA4, Google Ads, Meta Ads, call tracking, SEO tools, CRM, etc.)

Here are strong options:

My shortlist for a 20-client local business portfolio

If you are an SEO/local marketing agency:

1. AgencyAnalytics — probably the easiest fit.
2. BrightLocal — if local SEO is the core service.
3. Looker Studio + connectors — if you want maximum customization.

If you sell “marketing dashboards” as part of a retainer:

1. Databox
2. Zoho Analytics
3. DashboardFox

If you want the dashboard to feel like your own software:

• Look at white-label options such as DashboardFox, Zoho Analytics, or ClicData. dashboardfox.com

For 20 clients, I’d avoid building every dashboard from scratch. A good setup is:

• Create 3–5 master templates (restaurant, home services, healthcare, professional services, etc.)
• Duplicate per client
• Swap integrations and KPIs
• Give each client their own login/report portal

If you tell me what services you provide (SEO only, PPC, websites, reputation management, call tracking, etc.) and your rough monthly budget, I can narrow this to the best 2–3 choices.

For managing 20 local business clients, you’ll want a platform that supports:

• Separate dashboards per client
• White-label branding (your logo/domain instead of the software vendor)
• Reusable templates (build once, clone 20 times)
• Multiple data sources (GA4, Google Business Profile, Ads, Meta, call tracking, SEO tools, CRM, etc.)
• Client logins with data isolation

Here are the strongest options:

My shortlist for a 20-client local marketing setup

1. Best overall: AgencyAnalytics

• Ideal if your clients are dentists, contractors, restaurants, home services, etc.
• Typical dashboard sections:
  • Google Business Profile performance
  • GA4 traffic
  • Search rankings
  • Leads/conversions
  • Google Ads
  • Meta Ads
  • Reviews
  • Call tracking

2. Best value/customization: Looker Studio

• Great if you are comfortable building templates.
• Build one “Local Business Dashboard” template, duplicate it, and swap data sources per client.
• Pair it with connectors like Supermetrics or Porter Metrics if needed.

3. Best premium client experience: Databox

• Good if clients want to log in anytime and see goals, KPIs, and trends rather than receive PDFs. databox.comagencyanalytics.com

A scalable structure I’d use for 20 clients

Create one master template:

Executive Overview

• Leads this month
• Calls
• Form submissions
• Website visits
• Google rating/reviews

Local SEO

• GBP views
• Search queries
• Map rankings
• Reviews gained

Paid Ads

• Spend
• CPL
• Conversions
• ROAS

Website

• Users
• Top pages
• Conversion rate

Then clone it for each client and only customize:

• logo/colors
• goals
• KPIs
• integrations

For 20 local businesses, I would generally start with AgencyAnalytics or Looker Studio, unless you need a more “software product” feel for clients, in which case Databox or Zoho Analytics are worth considering. agencyanalytics.com

A key question: are these clients mainly SEO/local SEO, paid ads, or a mix of SEO + Google Business Profile + website + ads? That changes which platform is the best fit.

For managing 20 local business clients, you’ll usually want a platform that supports:

• Separate dashboards per client
• White-label branding (your logo/domain)
• Reusable dashboard templates
• Automated monthly reports
• Local SEO + Google Business Profile + Ads + social + call tracking integrations
• Client logins with restricted access

Here are the strongest options:

My shortlist for a 20-local-client agency

If you do local SEO / Google Business Profile / PPC:

1. AgencyAnalytics — easiest agency workflow
2. Databox — best for showing business outcomes
3. Whatagraph — best-looking client reports

If your clients are mostly plumbers, dentists, roofers, restaurants, etc., I’d prioritize dashboards that show:

• Google Business Profile views/actions
• Calls generated
• Form submissions
• Website sessions
• Keyword rankings
• Local pack visibility
• Google Ads spend + leads
• Cost per lead
• Review growth

A common setup is:

• Build one master dashboard template
• Duplicate it for each client
• Connect each client's accounts
• Add their branding/logo
• Schedule monthly summaries

For 20 clients, I would avoid building everything manually in spreadsheets or individual Looker Studio reports unless you have someone maintaining the connectors. clientvenue.com

If you tell me what services you sell (SEO only, PPC, websites, reputation management, full-service marketing) and your data sources (GBP, GA4, Ads, CallRail, Semrush, etc.), I can narrow this to the best 2–3 options.

Yes. For 20 local-business clients, I’d prioritize tools built around reusable templates + client-specific dashboards, rather than building 20 dashboards manually.

My top 3 for your situation

1. AgencyAnalytics — probably the best fit

It supports 85+ integrations, custom widgets/dashboards, client-specific reporting, white labeling, and client portals. You can create a template and then customize it for each business. It also added roll-up dashboards in 2026, which could be useful for seeing all 20 clients together. agencyanalytics.com

For example:

• Client A → GBP, GA4, Search Console, rankings, calls
• Client B → GBP, GA4, Google Ads, leads
• Client C → GBP + SEO + Meta Ads
• Each gets their own branded dashboard/login.

2. DashThis — easiest if you want simplicity

DashThis specifically supports cloning dashboards for each client, customizing logos/layouts/metrics, and giving clients their own dashboard URL. It also supports Google Business Profile, GA4, Google Ads, Search Console, Meta, social platforms, etc. dashthis.com

I'd pick this if you don't need sophisticated SEO/client-management functionality and mainly want "build once → clone 20 times → tweak each client."

3. Swydo — very good for template-driven reporting

Swydo lets you create master templates and roll them out across clients, with changes to the master template propagating to linked reports. It supports custom widgets, branding, scheduling, and client-specific dashboards. www.swydo.com

It also introduced a Client Portal in July 2026, allowing you to give each client a dedicated portal containing the reports, dashboards/boards, and goals you've selected. changelog.swydo.com

What I'd do with 20 local businesses

I'd build 3–5 master dashboard templates, rather than 20 from scratch:

Local SEO

• Google Business Profile
• Google Search Console
• GA4
• rankings
• calls
• directions
• website leads

Local SEO + Google Ads

• everything above
• spend
• leads/conversions
• cost per lead
• ROAS

Social + SEO

• GBP
• SEO
• Facebook/Instagram
• engagement
• website traffic/leads

Then clone the appropriate template for each client and customize the KPIs/goals.

My pick: AgencyAnalytics if you want the most capable long-term agency platform; DashThis if you value simplicity; Swydo if reusable templates and streamlined reporting are the priority.

If you tell me what you currently report for the 20 businesses (e.g. GBP, GA4, SEO rankings, calls, Google Ads, Meta) and roughly what you want to spend per month, I can narrow this to the best 2–3 options and compare their pricing/features for 20 clients.

Yes. With 20 local-business clients, I’d prioritize tools built for agencies rather than generic BI platforms. The main things to look for are separate client dashboards, reusable templates, client-specific data connections, white-labeling, and automated reporting.

My shortlist

1. AgencyAnalytics — my first choice

It's specifically designed around agencies managing multiple clients. You can create custom-branded client dashboards and reports, and give each client their own experience. It supports white-label dashboards and reports. agencyanalytics.com

Why I'd consider it for your 20 clients:

• One client can have a completely different KPI setup from another.
• Strong agency/client-account structure.
• Good fit if you're reporting on GA4, Google Ads, SEO, social, call tracking, etc.
• White-labeling makes the dashboard look like your own product.
• Better suited than building 20 dashboards manually in a general BI tool.

2. DashThis — easiest reporting workflow

DashThis is particularly compelling if your goal is "make a dashboard for each client and have it update automatically."

It explicitly supports separate dashboards for each client, custom themes/logos, templates, automated delivery, and 30+ integrations. dashthis.comdashthis.com

One nice detail: its pricing is based on the number of client dashboards, which maps fairly naturally to your 20-client situation. dashthis.comdashthis.com

I'd pick this if you don't need an extremely sophisticated analytics environment and want your reporting operation to be fast and repeatable.

3. Looker Studio — most flexible

This is the option I'd choose if you want to design everything yourself and are comfortable doing more setup.

You can build completely different dashboards for each business and connect things like GA4, Search Console, Google Ads and Sheets. The tradeoff is that managing 20 clients and their individual data sources can become increasingly manual. Agency users report that this can become difficult to scale as the number of sites grows. www.reddit.com

It's excellent if your clients need unusual/custom reporting, but less attractive if your priority is agency operational efficiency.

4. Whatagraph

Worth considering if your clients have lots of marketing channels and you want particularly visual reports. It's more oriented toward combining multiple marketing sources into polished client-facing reporting.

What I'd do with 20 local businesses

I'd probably build a master template around something like:

Client dashboard

• Leads / conversions
• Website traffic
• Google Business Profile performance
• Organic search
• Google Ads
• Meta Ads, if applicable
• Calls / form submissions
• Cost per lead
• Top landing pages
• Local SEO / keyword visibility
• Month-over-month and year-over-year comparisons

Then clone that structure for all 20 clients while allowing each client to have its own KPIs, goals, branding and data sources.

My ranking for your use case:

AgencyAnalytics → DashThis → Whatagraph → Looker Studio

If you tell me what you're currently reporting on (e.g. Google Business Profile + GA4 + Search Console + Google Ads + Meta) and roughly what you pay per client/month, I can narrow this down to the best 2–3 options and compare their pricing for 20 clients.

Yes. For 20 local-business clients, I’d prioritize tools that let you create a reusable dashboard template, then customize the KPIs/data sources/branding for each client.

What I'd choose for your 20 clients

1. AgencyAnalytics — best fit if you're an agency.
It is specifically built around client reporting, with white-labeled dashboards/reports and client-facing presentation. agencyanalytics.com

2. DashThis — best if you want to minimize reporting work.
You can create separate dashboards for clients, customize themes, logos and metrics, and use templates to speed up setup. It also supports custom domains and white labeling. dashthis.comdashthis.com DashThis explicitly says you can create a separate branded dashboard for each client. dashthis.comdashthis.com

3. Looker Studio — best if every client needs something genuinely different.
It's more of a dashboard-building platform than an agency reporting product. That makes it extremely flexible, but you'll generally spend more time maintaining connectors, permissions, templates, and individual client dashboards.

For local businesses specifically

I'd build a standard "Local Business Dashboard" template with:

• Google Business Profile: calls, directions, website clicks, searches
• GA4: users, leads, landing pages
• Google Search Console: clicks, impressions, rankings
• Google Ads / Meta Ads where applicable
• Leads/conversions
• Cost per lead
• Month-over-month and year-over-year comparisons
• A small "What changed?" summary
• Client-specific KPIs underneath

Then make 20 client instances of that template rather than designing 20 dashboards from scratch.

If your clients are mostly restaurants, dentists, HVAC/plumbers, lawyers, med spas, contractors, etc., I can also compare AgencyAnalytics vs DashThis vs Looker Studio specifically for local SEO + Google Business Profile reporting, including approximate cost for 20 clients.

Yes. With 20 local-business clients, I’d prioritize tools that let you build one reusable dashboard template, clone/customize it per client, and keep each client’s data isolated.

Best options

1. AgencyAnalytics — my first choice for 20 clients.
It supports 85+ marketing integrations, customizable widgets/metrics, client-specific dashboards, themes, branding, and multiple white-label profiles. You can essentially create a master dashboard and tailor it to each business. agencyanalytics.com

AgencyAnalytics

2. DashThis — probably the easiest to operate at your size.
It explicitly supports cloning dashboards for each client, templates, 30+ integrations, custom layouts, and individual client branding. Its pricing is based on the number of dashboards, which maps nicely to your 20-client setup. dashthis.com

DashThis

3. Looker Studio — best if you want maximum customization.
It's particularly attractive if most of your data comes from Google's ecosystem (GA4, Google Ads, Search Console, Business Profile). The tradeoff is that you generally have more setup/connector management than with an agency-specific reporting platform.

Looker Studio

For local businesses specifically

I'd build a standard "Local Growth Dashboard" and then customize maybe 20–30% for each client:

• Leads/conversions
• Google Business Profile performance
• Website traffic
• Organic search / local rankings
• Google Ads
• Meta Ads, if applicable
• Calls / form submissions
• Cost per lead
• Month-over-month growth
• Top-performing locations/services
• Reviews/rating
• A simple "What we did / What happened / What we're doing next" section

Then each client's dashboard gets their logo, colors, KPIs, location/service filters, and relevant integrations.

My recommendation

For 20 clients, I'd narrow it to:

AgencyAnalytics → best if you want a proper client-reporting system that you can grow with.

DashThis → best if you want to get 20 dashboards built quickly with minimal fuss.

Looker Studio → best if you're comfortable building the reporting infrastructure yourself and want maximum design/data flexibility.

If you tell me what you currently report on (GBP, GA4, Google Ads, Meta, SEO/rankings, calls, etc.) and roughly what you want to spend per month, I can narrow this down to the best 2–3 options and compare their 20-client pricing and limitations.

For a portfolio of 20 local business clients, I’d prioritize tools that support:

• separate dashboards per client
• reusable templates (build once, clone 20 times)
• white labeling/client branding
• automated monthly reports
• connectors for GA4, Google Ads, Meta Ads, SEO, calls/leads, etc.

Here are the strongest options:

My shortlist for 20 local businesses

If you run an SEO/PPC/local marketing agency:

1. AgencyAnalytics — best overall fit for 20 clients
2. DashThis — easiest to maintain and present professionally
3. Looker Studio — best budget option if you don’t mind setup work

A practical setup:

• Create one “master” dashboard template:
  • Leads/conversions
  • Google Business Profile metrics
  • GA4 traffic
  • Google Ads performance
  • SEO rankings
  • Calls/forms
  • Review growth
• Clone it for each client
• Automate monthly email summaries

For 20 clients, I’d generally avoid building everything from scratch in BI tools unless you have unusual data needs—the time spent maintaining connectors and permissions can outweigh the savings. dashthis.comagencyanalytics.com

If you tell me what services you report on (SEO only, PPC, websites, reputation, social, etc.), I can narrow this to the best 2–3 options.

Yes. With 20 local-business clients, I’d prioritize tools that let you create a repeatable master dashboard, then customize the metrics/data sources for each client.

1. AgencyAnalytics — probably my first choice

It's built specifically around agency/client reporting. You can create custom-branded dashboards and reports, and give clients their own reporting experience. agencyanalytics.com

For 20 local businesses, I'd build a standard template containing things like:

• Google Business Profile / local visibility
• Google Search Console
• GA4 traffic & conversions
• Google Ads
• Meta Ads
• SEO rankings
• Calls/leads
• Reviews
• Month-over-month and year-over-year performance

Then clone/customize it per client.

Best if: you want reporting to be mostly turnkey rather than building the infrastructure yourself.

2. DashThis — great if you want simplicity

DashThis lets you create individual client dashboards with different metrics, branding, colors and data sources. It also supports white labeling and custom domains. dashthis.com

A nice feature for your situation is that it prices around the number of dashboards, rather than requiring a complicated BI architecture. dashthis.com

Best if: your clients primarily need a clean monthly/ongoing marketing report and you don't want to spend much time maintaining dashboards.

3. Databox — strongest client-portal experience

Databox is particularly interesting if you want clients to log into a branded dashboard rather than simply receive a PDF.

It explicitly supports separate dashboards for every client, with templates that can be reused and then customized for individual clients. databox.com

Its white-label option can provide your branding, custom domain, branded emails, and a branded client login experience. databox.com

Best if: you're trying to make reporting feel like a product/service your agency provides.

4. Looker Studio — maximum control

If most of your data comes from Google's ecosystem, Looker Studio is worth considering. You can build highly customized dashboards and make a separate version for each client.

The tradeoff is that you become responsible for more of the setup and maintenance—especially when you have 20 different client accounts, data sources, permissions and connectors.

Best if: you're comfortable doing some technical work and want to keep software costs down.

What I'd choose for 20 local businesses

If you're an agency and want the least hassle:
AgencyAnalytics

If you want beautiful, straightforward reports:
DashThis

If you want clients to have a polished branded portal:
Databox

If you're technical and want maximum customization:
Looker Studio

One important distinction: if these are local businesses (dentists, plumbers, restaurants, contractors, etc.), I'd specifically look for a solution that handles Google Business Profile, local SEO/rankings, calls/leads, reviews, GA4, and Google Ads well. That will matter more than generic dashboard flexibility.

If you tell me what data you currently report (GBP, GA4, Ads, SEO rankings, calls, reviews, etc.) and roughly what you want to pay per month, I can narrow this down to the 2–3 best options for your 20-client setup.

If you're managing around 20 local business clients, the best reporting solution depends on two things:

• How many data sources you need (Google Business Profile, GA4, Meta Ads, Google Ads, call tracking, CRM, etc.)
• Whether clients should have their own branded dashboard or just receive automated reports.

Here's how the main options compare.

1. AgencyAnalytics (my top recommendation for local SEO agencies)

Best if your clients use:

• Google Business Profile
• GA4
• Google Ads
• Meta Ads
• Search Console
• CallRail
• BrightLocal
• Rank trackers

Pros:

• Create one dashboard template and clone it for all 20 clients.
• White-label portal.
• Scheduled PDFs.
• Client logins.
• Local SEO widgets already built.
• Easy onboarding.

Ideal if you're primarily an SEO/local marketing agency.

2. Looker Studio (lowest cost)

Pros:

• Free.
• Extremely customizable.
• Great for agencies comfortable building reports.
• Can connect via connectors like Supermetrics or Windsor.ai.

Cons:

• More setup.
• Maintenance can become time-consuming with many clients.
• White-labeling isn't as polished.

Many agencies with 10–30 clients use this successfully.

3. Databox

Great when clients want to log in frequently.

Features:

• Live dashboards
• Mobile app
• KPI scorecards
• Goal tracking
• TV dashboards

Less focused on SEO than AgencyAnalytics but excellent for executive reporting.

4. Whatagraph

Best-looking reports.

Strengths:

• Executive summaries
• Attractive charts
• Strong automation
• Easy templates

Often chosen by agencies that prioritize presentation.

5. Funnel + Looker Studio

If you have:

• 20+ clients
• Many advertising platforms
• Custom databases

Funnel centralizes data before sending it to dashboards.

This is powerful but usually makes sense once you're managing dozens of clients and complex reporting.

Typical agency stack for local businesses

Many agencies serving local businesses combine:

• Google Business Profile
• GA4
• Google Search Console
• Google Ads
• Meta Ads
• Call tracking (e.g., CallRail)
• Rank tracking (BrightLocal, Semrush, etc.)

Then build one reusable dashboard template with:

• Leads
• Calls
• Website traffic
• Map views
• Direction requests
• Search impressions
• Keyword rankings
• Ad spend
• Cost per lead
• ROI

After the template is complete, you duplicate it for each client and simply swap the connected data sources.

If you manage 20 clients

A practical breakdown is:

• Lowest cost: Looker Studio + a connector like Supermetrics or Windsor.ai.
• Best balance of time and features: AgencyAnalytics.
• Best presentation: Whatagraph.
• Most scalable (50–500 clients): Funnel feeding Looker Studio or another BI tool.

For a 20-client agency, AgencyAnalytics is often the sweet spot because it minimizes manual work while providing client-specific dashboards, automated reporting, and white-label capabilities without requiring you to build and maintain everything yourself.

With 20 local business clients, you're at the point where agency-focused reporting software usually pays for itself. The best option depends on whether you want something that's fast to deploy or highly customizable.

Here's how I'd break it down:

If I were managing 20 local businesses...

I'd shortlist these three:

1. AgencyAnalytics (my top recommendation)

• Designed specifically for agencies
• Create one dashboard template and clone it for every client
• Supports Google Business Profile, GA4, Google Ads, Meta Ads, Search Console, CallRail, and dozens of other integrations
• Each client gets their own login
• White-label branding with your logo and colors
• Scheduled monthly reports and live dashboards save a huge amount of manual work. agencyanalytics.com

Good if you're doing:

• Local SEO
• Google Ads
• Meta Ads
• Monthly client reporting

2. Whatagraph
Excellent if presentation matters.

Advantages:

• Very polished dashboards
• Reusable templates
• Easy to scale from 20 to 50+ clients
• Strong data blending and branding capabilities. whatagraph.com

3. Looker Studio + Supermetrics (or another connector)
Best if you want complete control.

Pros:

• Nearly unlimited customization
• Interactive dashboards
• Can build a "master" template and duplicate it
• Lowest software cost if you invest the setup time

Cons:

• More maintenance
• Third-party connectors are often needed for Meta, call tracking, and other non-Google data.

Dashboard structure I'd use for local businesses

Every client gets the same layout:

Executive Summary

• Leads
• Calls
• Form submissions
• Revenue (if available)

Google Business Profile

• Views
• Calls
• Direction requests
• Website clicks
• Reviews
• Average rating

SEO

• Organic traffic
• Top keywords
• Rankings
• Search Console clicks
• Impressions

Google Ads

• Spend
• Conversions
• Cost per lead
• CTR
• ROAS (if applicable)

Meta Ads

• Spend
• Leads
• Cost per lead
• Reach
• Engagement

Website

• Sessions
• Conversion rate
• Top landing pages

Monthly Wins

• Custom text explaining results and next steps

What agencies commonly use

Across agency discussions, the names that come up most often are AgencyAnalytics, Whatagraph, Databox, DashThis, Looker Studio, and Swydo. AgencyAnalytics is frequently praised for white labeling and client access, while Looker Studio is favored by teams willing to invest more setup time for flexibility. www.reddit.com

My recommendation for 20 clients

• Want the least work? → AgencyAnalytics
• Want the best-looking reports? → Whatagraph
• Want maximum flexibility and lower software costs? → Looker Studio + connectors
• Want mobile-friendly KPI dashboards? → Databox

If you tell me:

• which services you offer (SEO, Google Ads, Meta Ads, websites, etc.),
• your monthly software budget, and
• whether clients need live dashboard access or just monthly reports,

I can narrow it down to the one that fits your agency best.

For an agency with around 20 local business clients, the best solution depends on whether you prioritize speed, customization, or cost.

Here's how I'd break it down:

Option 1: AgencyAnalytics (my top recommendation)

If your clients are mostly:

• plumbers
• dentists
• roofers
• HVAC
• law firms
• med spas
• restaurants

AgencyAnalytics is built almost exactly for this use case.

You can:

• Create one dashboard template.
• Clone it for each client.
• Customize KPIs per client.
• Give each client their own login.
• White-label everything with your branding.
• Pull data from Google Business Profile, GA4, Google Ads, Search Console, Meta Ads, CallRail, and many other integrations. AgencyAnalytics emphasizes white-label dashboards, reusable templates, and agency-focused workflows. agencyanalytics.com

Option 2: Looker Studio (best value)

If you're comfortable building reports once:

Pros:

• Free
• Unlimited dashboards
• Highly customizable
• Easy to duplicate for new clients
• Great charts

Many agencies build a master dashboard, then duplicate it and swap the data sources for each client. The initial setup takes more work, but maintenance becomes quick. Community discussions frequently recommend this approach for agencies willing to invest in setup. www.reddit.com

Great if you're already using:

• GA4
• Search Console
• Google Ads
• Google Business Profile connectors
• Supermetrics or Windsor.ai (if you need additional connectors)

Option 3: Whatagraph

Best if presentation matters.

Clients love:

• polished visuals
• executive summaries
• scheduled PDFs
• interactive dashboards

It's one of the nicest-looking reporting tools but tends to be more expensive than agency-focused alternatives. www.reddit.com

Option 4: Databox

Good if clients mostly care about:

• leads
• calls
• revenue
• rankings
• website traffic

Strengths:

• excellent KPI scorecards
• strong mobile app
• easy client access

Less flexible than Looker Studio, but much quicker to get running.

If I were managing 20 local SEO clients

I'd use:

• AgencyAnalytics for client-facing dashboards.
• Looker Studio for deeper internal analysis or custom reports.
• Automated monthly email reports.
• Live dashboard access for clients who like checking performance anytime.

That combination balances automation, customization, and professionalism without requiring you to rebuild reports every month.

Based on what you've shared, a couple of questions would help narrow it down:

• Are you primarily doing local SEO, Google Ads/PPC, or a mix of SEO, PPC, and social media?
• Do you want clients to log into live dashboards, or do you mainly send monthly reports?

If you're managing around 20 local business clients (agencies, consultants, freelancers), the best reporting platform depends on whether you want fully white-labeled client portals, automated reports, or deep customization.

Here's how the leading options compare:

For local business marketing agencies

If you're reporting on combinations like:

• Google Business Profile
• Google Analytics 4
• Google Ads
• Facebook/Instagram Ads
• CallRail
• Yelp
• SEO rankings
• Local SEO
• Reviews
• Website leads

these four tend to stand out.

1. AgencyAnalytics (probably the easiest)

Ideal if you have 20–100 clients.

Pros:

• One dashboard template can be cloned for every client.
• Client portals with their own login.
• White-labeled branding.
• Scheduled PDF/email reports.
• Over 80 integrations.
• Local SEO and rank tracking built in.

Very little maintenance once templates are built.

2. Databox

Best if clients actually log in frequently.

Strengths:

• Highly polished dashboards.
• Live KPI tracking.
• Scorecards.
• Mobile app.
• Goal tracking.

You can duplicate a dashboard and reconnect it to each client's data sources.

3. Looker Studio

Still the best free option if you're comfortable building dashboards.

Advantages:

• Unlimited customization.
• One report template can serve many clients using different data sources.
• Strong integration with GA4, Google Ads, Search Console, and BigQuery.

Limitations:

• Third-party connectors often have additional costs.
• More setup and maintenance than agency-focused platforms.

4. Whatagraph

Designed for agencies that prioritize presentation.

Features:

• Very polished reports.
• Strong automation.
• White-label client portals.
• Good multi-client management.

Generally more expensive, but many agencies appreciate the polished client experience.

If you're reporting beyond marketing

If you also track:

• CRM pipeline
• Sales
• Phone calls
• Booking systems
• POS data
• Accounting

then Power BI or Tableau offer much more flexibility, though they require more setup and technical expertise.

A setup that scales well

For about 20 clients, a practical workflow is:

• Build one "master" dashboard.
• Duplicate it for each client.
• Connect each copy to that client's data.
• Automate monthly report delivery.
• Give each client portal access to only their dashboard.

That approach minimizes ongoing work while allowing client-specific metrics when needed.

My recommendation by budget

• Lowest cost: Looker Studio + paid connectors as needed.
• Best overall for agencies: AgencyAnalytics.
• Best client dashboard experience: Databox.
• Best visual reporting: Whatagraph.
• Most customizable: Power BI (if you have BI skills).

If your clients are primarily local businesses (e.g., plumbers, dentists, HVAC companies, law firms, restaurants), AgencyAnalytics and Databox are often the strongest balance of ease of use, automation, and client-facing presentation.

If you're managing around 20 local business clients, you generally want a reporting platform that can:

• Create reusable dashboard templates.
• Clone dashboards for each client.
• Connect to Google Business Profile, Google Analytics 4, Google Ads, Meta Ads, call tracking, CRM, etc.
• White-label reports with your branding.
• Automate report delivery.
• Control client access so each client only sees their own data.

Here's how the main options compare.

Option 1: Looker Studio (best value)

If budget matters, this is still one of the strongest choices.

Pros:

• Free core product
• Unlimited dashboards
• Reusable templates
• Can duplicate dashboards for all 20 clients
• Huge connector ecosystem
• Can embed dashboards or share read-only links

Typical local SEO dashboard:

• Google Business Profile
• GA4
• Search Console
• Google Ads
• CallRail
• Facebook Ads
• Leads
• Rankings (via connector)

Best if you're comfortable building dashboards once and reusing them.

Option 2: AgencyAnalytics (best overall for agencies)

Designed specifically for agencies managing multiple clients.

Features:

• Client logins
• White-labeled portal
• Drag-and-drop dashboards
• Local SEO reporting
• Rank tracking
• Citation reporting
• Automated monthly emails
• Dashboard templates

For 20 local businesses, this saves a significant amount of manual work.

Option 3: Whatagraph (premium)

Great if presentation matters.

Advantages:

• Beautiful dashboards
• Excellent executive summaries
• Strong cross-channel reporting
• Good automation
• Easy dashboard cloning

Often used by agencies charging premium retainers.

Option 4: Databox

Ideal for clients who want live dashboards rather than PDFs.

Features include:

• TV dashboards
• Mobile app
• KPI scorecards
• Goal tracking
• Daily updates

Works well if clients log in regularly.

Option 5: Power BI

Best when:

• You have SQL databases
• Multiple CRMs
• Custom ETL
• Internal reporting needs

It offers the greatest flexibility but requires more setup and maintenance.

Recommended stack for local marketing agencies

If you're serving businesses like dentists, HVAC companies, attorneys, roofers, or restaurants, a common stack is:

• Google Business Profile
• GA4
• Search Console
• Google Ads
• Meta Ads
• CallRail
• Local Falcon or another local rank tracker
• CRM (HubSpot, HighLevel, etc.)

Then build one master dashboard template and duplicate it for each client, swapping only the connected data sources.

If I were choosing today

• Budget under $100/month: Looker Studio
• Growing agency (20–100 clients): AgencyAnalytics
• High-end reporting and polished visuals: Whatagraph
• Enterprise or highly customized analytics: Power BI

With 20 clients, many agencies find that a purpose-built agency platform pays for itself through time saved on setup, maintenance, and automated reporting, while Looker Studio remains an excellent choice if you don't mind more hands-on dashboard management.