ChatGPT answers, unedited

For 20 local business clients, you’ll want something that supports separate client dashboards, white-label branding, automated data pulls, and reusable templates. The main options agencies use are: www.zite.comforge.sowww.swydo.com

www.zite.comforge.sowww.swydo.com

My shortlist for a 20-client local agency

1. AgencyAnalytics — probably the easiest fit

• Create one dashboard template (SEO, Google Business Profile, rankings, traffic, leads, ads)
• Clone it for each client
• Give each business its own login/dashboard
• Strong for local SEO reporting workflows

www.zite.com

2. Databox — best if clients care about live KPIs

• Build separate dashboards per client
• Create reusable dashboard templates
• Good for showing calls, leads, revenue, ad performance, conversion metrics
• More "business performance dashboard" than traditional SEO report

databox.com

3. Looker Studio — best low-cost option

• Very flexible
• Great if most clients use Google Analytics, Search Console, Google Ads, and Google Business Profile data
• Requires more setup and maintenance
• Usually needs connectors for non-Google platforms

forge.sodatabox.com

4. Whatagraph / DashThis — best if presentation matters

• Polished client-facing reports
• Faster setup than building everything manually
• Good for monthly reporting packages

www.zite.comforge.sowww.swydo.com

For local businesses, I’d structure each dashboard around:

• Google Business Profile:
  • calls
  • direction requests
  • website clicks
  • searches
• Website:
  • users
  • conversions
  • top pages
• SEO:
  • keyword rankings
  • organic traffic
  • backlinks
• Ads (if applicable):
  • spend
  • leads
  • cost per lead
• Reputation:
  • review count
  • rating trend

For 20 clients, I’d lean:

• AgencyAnalytics if you sell SEO/local marketing retainers.
• Databox if you sell growth reporting and want clients checking dashboards regularly.
• Looker Studio if keeping software costs low is the priority and you don’t mind more setup.

A key question: are your 20 clients mostly local SEO clients, Google Ads clients, or do you manage broader marketing (social/email/CRM too)? That changes the best choice.

Yes. For 20 local-business clients, I’d focus on agency-oriented reporting platforms where you can create a master dashboard, clone it, and then customize each client’s KPIs, branding, and data sources.

Best options

1. agencyanalytics.com — my pick for your situation

AgencyAnalytics is specifically designed around agencies managing multiple clients. You can create individual dashboards for each client, customize widgets/metrics, control client permissions, and clone dashboards for faster onboarding. It supports 85+ integrations and white-labeling, including your logo, colors, and custom domain. AgencyAnalytics AgencyAnalytics

For 20 local businesses, you could make a standard template like:

• Executive overview
• Google Business Profile
• GA4
• Google Ads
• Local SEO/rankings
• Organic traffic
• Leads/conversions
• Calls
• Reviews
• Monthly goals

Then clone that structure for each business and adjust the metrics that matter to that particular client.

It also has roll-up reporting, which is useful if you want an internal dashboard showing performance across your entire 20-client portfolio. AgencyAnalytics

2. databox.com — best for maximum customization

Databox is particularly interesting if your clients have different reporting requirements. It lets you create separate client accounts, build dashboards independently, and use account templates to replicate your setup across clients. Dashboards are unlimited, and you can customize metrics and visualizations. Databox Databox

It has 130+ integrations and supports white-label dashboards, custom domains, branded emails, and client-specific branding. Databox Databox

I'd favor this if, for example, your plumber client needs calls + Google Ads + GBP, while your dentist needs appointments + SEO + Google Ads + reviews, and you want much more flexibility in how those dashboards are constructed.

3. dashthis.com — best for straightforward client reporting

DashThis is more focused on marketing reporting and is relatively simple to deploy. You can create a separate dashboard for each client, customize the theme, use client-specific branding, and even use a custom domain. It also supports templates so you aren't starting from scratch 20 times. DashThis DashThis

The tradeoff is that it has 30+ integrations, versus 85+ for AgencyAnalytics and 130+ for Databox. DashThis

4. lookerstudio.google.com — best budget option

If most of your clients are using Google Analytics, Google Ads, Search Console and Google Business Profile, Looker Studio can be extremely cost-effective and gives you enormous control over dashboard design.

The downside for a 20-client agency is operational: client/account separation, permissions, non-Google data connectors, branding, and maintaining templates can become your problem rather than the platform solving it. A recent comparison specifically notes that Looker Studio lacks a native multi-client agency workspace structure. Databox

What I'd choose for 20 local businesses

AgencyAnalytics would be my first choice if your goal is:

"I want to build one excellent local-business reporting template and deploy a customized version to 20 clients with as little maintenance as possible."

Databox would be my choice if:

"Every client has somewhat different KPIs and I want maximum flexibility in dashboard construction."

DashThis if:

"I primarily need attractive, uncomplicated monthly marketing reports."

And I'd use Looker Studio if keeping software costs down is more important than minimizing administration.

One particularly useful setup for you would be to build 3 reusable dashboard templates—say Local SEO, Paid Ads, and Full Marketing—then customize those across the 20 businesses rather than maintaining 20 completely independent dashboards. AgencyAnalytics and Databox are especially well suited to that workflow. AgencyAnalytics Databox

If you tell me what services you provide these 20 businesses (SEO, Google Ads, GBP, web design, social, etc.), I can narrow this down to the best 2 platforms and compare their pricing for exactly 20 clients.

For managing 20 local business clients, you’ll want a platform that supports separate client dashboards, templates you can clone, automated reporting, integrations (GBP, GA4, Ads, SEO, calls/leads), and ideally white-label branding. These are the strongest options:

My shortlist for a 20-client local marketing agency

If your clients are mostly local SEO + Google Business Profile + paid ads:

1. AgencyAnalytics — probably the best fit
2. Databox — best for KPI-focused owners
3. Looker Studio — best low-cost/custom option

If you sell “marketing dashboards” as part of a premium package:

1. AgencyAnalytics (fastest agency workflow)
2. Zoho Analytics (more custom/business intelligence)
3. ClicData (most flexible, but more technical)

A dashboard template I’d standardize for all 20 clients

Create one master template, then clone it:

Executive Overview

• Leads generated
• Calls/form submissions
• Website traffic
• Conversion rate
• Google Business Profile actions
• Review growth

SEO

• Keyword rankings
• Organic traffic
• Top landing pages
• Backlinks
• Technical issues

Ads

• Spend
• Leads
• Cost per lead
• ROAS (if applicable)

Local Presence

• Map pack rankings
• Reviews
• GBP views/actions
• Competitor comparison

For 20 clients, avoid building every dashboard from scratch—pick a platform where you can create a reusable template and swap data connections/client branding. AgencyAnalytics and Databox are particularly designed around that workflow. agencyanalytics.comdatabox.com

If you tell me what services you provide (SEO only, PPC, websites, reputation management, etc.) and your monthly budget, I can narrow this to the best 2–3 choices.

Yes. For 20 local-business clients, I’d focus on agency-oriented platforms where you can clone a base dashboard, customize each client’s KPIs, and automate the data refresh/reporting.

1. AgencyAnalytics — my first choice

This is probably the strongest fit for your situation. It supports 85+ integrations, drag-and-drop custom dashboards, client-specific permissions, templates/cloning, automated reports, and white-label branding. You can also create roll-up views across clients. agencyanalytics.com

For example, you could make a standard local-business template containing:

• Google Business Profile
• Google Analytics
• Google Ads
• Meta Ads
• Search Console / SEO
• Calls/leads
• Website conversions
• Monthly spend vs. leads
• Reviews/reputation

Then clone it 20 times and customize the KPIs for each business. AgencyAnalytics explicitly supports cloning existing dashboards and tailoring widgets/metrics to individual clients. agencyanalytics.com

Best if: you want something your clients can log into and you don't want to spend your time maintaining dashboards.

2. DashThis — easiest polished alternative

DashThis is particularly attractive if you want one dashboard per client without a lot of complexity. It supports custom layouts, metrics, sections, comments, client branding, dashboard cloning, and 30+ integrations. dashthis.com

It also lets you create a separate branded dashboard for each client and use a custom domain, which is nice if you're presenting this as part of your own service. dashthis.comwhatagraph.com

Best if: reporting needs to look great and be easy for clients to understand.

3. Whatagraph — best if you're planning to scale

Whatagraph is worth considering if 20 clients might eventually become 50–100+. Its current positioning emphasizes templates, scalable themes, linked reports, white-labeling, and managing many locations/brands from a common data foundation. whatagraph.com

Best if: you're building an agency reporting operation rather than just solving reporting for your current 20 accounts.

4. Looker Studio — best for maximum customization

If you are comfortable building dashboards yourself, Looker Studio gives you enormous flexibility and is especially attractive when much of your data is Google-based.

The tradeoff is agency workflow. Compared with AgencyAnalytics/DashThis, you'll generally do more work around templates, client access, data connectors, maintenance, and presentation.

Best if: you want highly bespoke dashboards and have the technical ability to maintain them.

What I'd choose for 20 clients

AgencyAnalytics → DashThis → Looker Studio would be my shortlist, in that order.

The key question isn't really "which has the prettiest dashboard?" It's how much of the 20-client reporting process can you template.

Ideally you want:

1 master local-business dashboard → clone → connect client's accounts → change a few KPIs/branding elements → done.

AgencyAnalytics is particularly strong here because it combines templates/cloning, client-specific dashboards, automated reporting, permissions, and white-labeling. agencyanalytics.com

If you tell me what you're reporting for these businesses (e.g. Google Business Profile + SEO + Google Ads + Meta + calls/leads), I can narrow this down to the best 2–3 options and compare their pricing for 20 clients.

Yes. For 20 local-business clients, I’d focus on tools built for agency/client reporting rather than generic BI platforms.

My shortlist

AgencyAnalytics would probably be my first choice for your situation. It supports client-specific dashboards, drag-and-drop widgets, custom metrics, templates you can clone for new clients, permissions, and 85+ integrations. It also supports white-label branding and custom domains. agencyanalytics.comagencyanalytics.com

For example, you could have:

• Client 1 — HVAC: calls, Google Ads leads, GBP visibility, organic traffic, cost/lead
• Client 2 — Dentist: booked appointments, organic leads, Google Ads, website conversions
• Client 3 — Plumber: calls, form submissions, Maps/GBP metrics, rankings
• etc.

You can create a base local-business template, duplicate it 20 times, then customize the KPIs and branding for each client. AgencyAnalytics explicitly supports cloning custom dashboards and controlling what each client can access. agencyanalytics.com

When I'd choose DashThis instead

DashThis is particularly attractive if you want something that is easy to configure and looks polished without much fiddling. It supports separate dashboards for each client, custom themes/branding, custom domains, automated updates, and 30+ integrations. dashthis.com

The key distinction

If you're managing 20 clients, I'd prioritize:

1. Templates/duplication — don't build 20 dashboards from scratch.
2. Client-level data isolation — Client A must never see Client B's data.
3. White labeling — especially if clients log into dashboards.
4. Google Business Profile + GA4 + Google Ads + Search Console integrations.
5. Call tracking if you're reporting on leads for local businesses.
6. Automated monthly reports so reporting doesn't become a 20-client manual process.
7. Roll-up dashboard for you to see all 20 clients at once.

AgencyAnalytics is unusually strong on #7 as well: it offers multi-client/roll-up dashboards in addition to individual client dashboards. agencyanalytics.com

If you tell me what you're currently reporting on (e.g. GBP, GA4, Google Ads, SEO rankings, calls/leads, Meta Ads), I can narrow this down to the best 2–3 options and compare their pricing for 20 clients.

Yes. For 20 local-business clients, I’d focus on agency reporting platforms where you can create a separate dashboard per client, reuse templates, automate data pulls, and ideally white-label the client experience.

My shortlist

1. AgencyAnalytics — probably your best fit

AgencyAnalytics

For 20 local businesses, this is the one I'd investigate first. You can create custom dashboards for individual clients, reuse sections/templates, control client permissions, and pull data from 85+ integrations. It also supports custom metrics and client-specific branding. agencyanalytics.com

A particularly useful feature for local SEO is that you can create different dashboards around things like:

• Google Business Profile / local visibility
• Google Analytics
• Google Ads
• SEO rankings
• Search Console
• Calls/leads
• Website conversions
• Social media

You can also create roll-up dashboards across clients, which is handy when you want an internal "all 20 clients" view while keeping client dashboards separate. help.agencyanalytics.com

Best setup: create a master "Local Business" template, clone it for each client, then customize the KPIs and branding.

2. DashThis — easiest if you don't want to overbuild

DashThis

DashThis is particularly attractive if your priority is "make 20 good-looking client dashboards without spending my life configuring them."

It explicitly supports a separate branded dashboard for each client, with different logos, colors and even custom domains. It also supports dashboard templates, cloning and automated reporting. dashthis.com

One notable point for your size: DashThis says its white-label options are included with plans supporting 10+ dashboards, so 20 clients fits that model nicely. help.dashthis.com

3. Whatagraph — worth considering if you expect to scale

Whatagraph

I'd look at Whatagraph if your 20 clients are likely to become 50+ or you're dealing with more sophisticated data pipelines. It's more oriented toward agencies with larger reporting operations and technical requirements.

4. Looker Studio — best if you want ultimate customization

Looker Studio

This can be fantastic for local-business reporting because you can build exactly the dashboard you want. The tradeoff is that you become responsible for the architecture—data connectors, templates, permissions, maintenance, and troubleshooting.

For 20 clients, that can be worthwhile if you have unusual KPIs or want a very custom dashboard, but I'd generally choose AgencyAnalytics or DashThis if your goal is to save agency time.

What I'd choose for your 20 clients

If you're an SEO/local marketing agency: → AgencyAnalytics

If you primarily want automated, attractive monthly reporting: → DashThis

If you want to build highly customized dashboards yourself: → Looker Studio

If you're building toward a larger, data-heavy agency: → Whatagraph

The key distinction is that 20 clients isn't really the hard part. The important question is whether you want to build each dashboard manually or create a master template and efficiently roll it out across all 20. AgencyAnalytics and DashThis are particularly strong for the latter. AgencyAnalytics specifically supports reusable report sections/templates and client-specific customization. agencyanalytics.com

If you tell me what you currently report for each local business (e.g. GBP, rankings, calls, leads, GA4, Ads), I can narrow this down to the best 2 and suggest the exact dashboard structure I'd use for all 20 clients.

For managing 20 local business clients, you’ll usually want a platform that can:

• create a separate dashboard per client
• clone templates so you aren’t rebuilding reports 20 times
• pull from Google Business Profile, GA4, Google Ads, Meta Ads, SEO tools, call tracking, etc.
• offer white-label branding or client portals
• automate monthly reports

Here are the strongest options:

My shortlist for a 20-client local business agency

1. AgencyAnalytics — best default choice

• Build one “local SEO client” dashboard template
• Duplicate it for each business
• Include:
  • Google Business Profile insights
  • GA4 traffic
  • Search Console rankings
  • Google Ads leads
  • Meta Ads results
  • call tracking
  • review growth
• Send automated monthly reports

agencyanalytics.com

2. DashThis — easiest client-friendly option

• Great if your clients are dentists, contractors, restaurants, law firms, etc. who mainly want “how are we doing?”
• Less technical overhead
• Cleaner presentation

dashthis.com

3. Looker Studio — best if you want a custom agency product

• Build your own reporting system
• Add your own branding
• Cheapest at scale
• More maintenance because connectors and layouts are your responsibility

clientvenue.com

A practical setup for 20 local clients

I’d usually create 3 dashboard templates:

Local SEO Dashboard

• GBP views/searches/actions
• rankings
• organic traffic
• calls/forms
• reviews

Paid Ads Dashboard

• spend
• leads
• CPL
• conversion rate
• ROAS

Executive Dashboard

• leads generated
• revenue indicators
• month-over-month growth
• wins/next steps

Then duplicate and customize per client.

For your size (20 accounts), I’d lean:

• AgencyAnalytics if you sell SEO/PPC retainers
• DashThis if reporting is mostly a monthly client deliverable
• Looker Studio if you want a highly customized agency-owned reporting system

ustechautomations.com

A key question: are these 20 clients mainly SEO/local map ranking clients, paid ads clients, or full-service marketing retainers? The best dashboard stack changes quite a bit depending on that.

For managing 20 local business clients, you’ll usually want a platform that supports:

• Separate dashboards per client
• Reusable templates (build once, clone 20 times)
• White-label branding (your logo/domain, not the vendor’s)
• Client-level data separation
• Integrations with local-business data sources (Google Business Profile, GA4, Google Ads, Meta Ads, call tracking, SEO tools, CRM, etc.)

Here are strong options:

My shortlist for a 20-client local business portfolio

If you are an SEO/local marketing agency:

1. AgencyAnalytics — probably the easiest fit.
2. BrightLocal — if local SEO is the core service.
3. Looker Studio + connectors — if you want maximum customization.

If you sell “marketing dashboards” as part of a retainer:

1. Databox
2. Zoho Analytics
3. DashboardFox

If you want the dashboard to feel like your own software:

• Look at white-label options such as DashboardFox, Zoho Analytics, or ClicData. dashboardfox.com

For 20 clients, I’d avoid building every dashboard from scratch. A good setup is:

• Create 3–5 master templates (restaurant, home services, healthcare, professional services, etc.)
• Duplicate per client
• Swap integrations and KPIs
• Give each client their own login/report portal

If you tell me what services you provide (SEO only, PPC, websites, reputation management, call tracking, etc.) and your rough monthly budget, I can narrow this to the best 2–3 choices.

For managing 20 local business clients, you’ll want a platform that supports:

• Separate dashboards per client
• White-label branding (your logo/domain instead of the software vendor)
• Reusable templates (build once, clone 20 times)
• Multiple data sources (GA4, Google Business Profile, Ads, Meta, call tracking, SEO tools, CRM, etc.)
• Client logins with data isolation

Here are the strongest options:

My shortlist for a 20-client local marketing setup

1. Best overall: AgencyAnalytics

• Ideal if your clients are dentists, contractors, restaurants, home services, etc.
• Typical dashboard sections:
  • Google Business Profile performance
  • GA4 traffic
  • Search rankings
  • Leads/conversions
  • Google Ads
  • Meta Ads
  • Reviews
  • Call tracking

2. Best value/customization: Looker Studio

• Great if you are comfortable building templates.
• Build one “Local Business Dashboard” template, duplicate it, and swap data sources per client.
• Pair it with connectors like Supermetrics or Porter Metrics if needed.

3. Best premium client experience: Databox

• Good if clients want to log in anytime and see goals, KPIs, and trends rather than receive PDFs. databox.comagencyanalytics.com

A scalable structure I’d use for 20 clients

Create one master template:

Executive Overview

• Leads this month
• Calls
• Form submissions
• Website visits
• Google rating/reviews

Local SEO

• GBP views
• Search queries
• Map rankings
• Reviews gained

Paid Ads

• Spend
• CPL
• Conversions
• ROAS

Website

• Users
• Top pages
• Conversion rate

Then clone it for each client and only customize:

• logo/colors
• goals
• KPIs
• integrations

For 20 local businesses, I would generally start with AgencyAnalytics or Looker Studio, unless you need a more “software product” feel for clients, in which case Databox or Zoho Analytics are worth considering. agencyanalytics.com

A key question: are these clients mainly SEO/local SEO, paid ads, or a mix of SEO + Google Business Profile + website + ads? That changes which platform is the best fit.

For managing 20 local business clients, you’ll usually want a platform that supports:

• Separate dashboards per client
• White-label branding (your logo/domain)
• Reusable dashboard templates
• Automated monthly reports
• Local SEO + Google Business Profile + Ads + social + call tracking integrations
• Client logins with restricted access

Here are the strongest options:

My shortlist for a 20-local-client agency

If you do local SEO / Google Business Profile / PPC:

1. AgencyAnalytics — easiest agency workflow
2. Databox — best for showing business outcomes
3. Whatagraph — best-looking client reports

If your clients are mostly plumbers, dentists, roofers, restaurants, etc., I’d prioritize dashboards that show:

• Google Business Profile views/actions
• Calls generated
• Form submissions
• Website sessions
• Keyword rankings
• Local pack visibility
• Google Ads spend + leads
• Cost per lead
• Review growth

A common setup is:

• Build one master dashboard template
• Duplicate it for each client
• Connect each client's accounts
• Add their branding/logo
• Schedule monthly summaries

For 20 clients, I would avoid building everything manually in spreadsheets or individual Looker Studio reports unless you have someone maintaining the connectors. clientvenue.com

If you tell me what services you sell (SEO only, PPC, websites, reputation management, full-service marketing) and your data sources (GBP, GA4, Ads, CallRail, Semrush, etc.), I can narrow this to the best 2–3 options.

Yes. For 20 local-business clients, I’d prioritize tools built around reusable templates + client-specific dashboards, rather than building 20 dashboards manually.

My top 3 for your situation

1. AgencyAnalytics — probably the best fit

It supports 85+ integrations, custom widgets/dashboards, client-specific reporting, white labeling, and client portals. You can create a template and then customize it for each business. It also added roll-up dashboards in 2026, which could be useful for seeing all 20 clients together. agencyanalytics.com

For example:

• Client A → GBP, GA4, Search Console, rankings, calls
• Client B → GBP, GA4, Google Ads, leads
• Client C → GBP + SEO + Meta Ads
• Each gets their own branded dashboard/login.

2. DashThis — easiest if you want simplicity

DashThis specifically supports cloning dashboards for each client, customizing logos/layouts/metrics, and giving clients their own dashboard URL. It also supports Google Business Profile, GA4, Google Ads, Search Console, Meta, social platforms, etc. dashthis.com

I'd pick this if you don't need sophisticated SEO/client-management functionality and mainly want "build once → clone 20 times → tweak each client."

3. Swydo — very good for template-driven reporting

Swydo lets you create master templates and roll them out across clients, with changes to the master template propagating to linked reports. It supports custom widgets, branding, scheduling, and client-specific dashboards. www.swydo.com

It also introduced a Client Portal in July 2026, allowing you to give each client a dedicated portal containing the reports, dashboards/boards, and goals you've selected. changelog.swydo.com

What I'd do with 20 local businesses

I'd build 3–5 master dashboard templates, rather than 20 from scratch:

Local SEO

• Google Business Profile
• Google Search Console
• GA4
• rankings
• calls
• directions
• website leads

Local SEO + Google Ads

• everything above
• spend
• leads/conversions
• cost per lead
• ROAS

Social + SEO

• GBP
• SEO
• Facebook/Instagram
• engagement
• website traffic/leads

Then clone the appropriate template for each client and customize the KPIs/goals.

My pick: AgencyAnalytics if you want the most capable long-term agency platform; DashThis if you value simplicity; Swydo if reusable templates and streamlined reporting are the priority.

If you tell me what you currently report for the 20 businesses (e.g. GBP, GA4, SEO rankings, calls, Google Ads, Meta) and roughly what you want to spend per month, I can narrow this to the best 2–3 options and compare their pricing/features for 20 clients.

Yes. With 20 local-business clients, I’d prioritize tools built for agencies rather than generic BI platforms. The main things to look for are separate client dashboards, reusable templates, client-specific data connections, white-labeling, and automated reporting.

My shortlist

1. AgencyAnalytics — my first choice

It's specifically designed around agencies managing multiple clients. You can create custom-branded client dashboards and reports, and give each client their own experience. It supports white-label dashboards and reports. agencyanalytics.com

Why I'd consider it for your 20 clients:

• One client can have a completely different KPI setup from another.
• Strong agency/client-account structure.
• Good fit if you're reporting on GA4, Google Ads, SEO, social, call tracking, etc.
• White-labeling makes the dashboard look like your own product.
• Better suited than building 20 dashboards manually in a general BI tool.

2. DashThis — easiest reporting workflow

DashThis is particularly compelling if your goal is "make a dashboard for each client and have it update automatically."

It explicitly supports separate dashboards for each client, custom themes/logos, templates, automated delivery, and 30+ integrations. dashthis.comdashthis.com

One nice detail: its pricing is based on the number of client dashboards, which maps fairly naturally to your 20-client situation. dashthis.comdashthis.com

I'd pick this if you don't need an extremely sophisticated analytics environment and want your reporting operation to be fast and repeatable.

3. Looker Studio — most flexible

This is the option I'd choose if you want to design everything yourself and are comfortable doing more setup.

You can build completely different dashboards for each business and connect things like GA4, Search Console, Google Ads and Sheets. The tradeoff is that managing 20 clients and their individual data sources can become increasingly manual. Agency users report that this can become difficult to scale as the number of sites grows. www.reddit.com

It's excellent if your clients need unusual/custom reporting, but less attractive if your priority is agency operational efficiency.

4. Whatagraph

Worth considering if your clients have lots of marketing channels and you want particularly visual reports. It's more oriented toward combining multiple marketing sources into polished client-facing reporting.

What I'd do with 20 local businesses

I'd probably build a master template around something like:

Client dashboard

• Leads / conversions
• Website traffic
• Google Business Profile performance
• Organic search
• Google Ads
• Meta Ads, if applicable
• Calls / form submissions
• Cost per lead
• Top landing pages
• Local SEO / keyword visibility
• Month-over-month and year-over-year comparisons

Then clone that structure for all 20 clients while allowing each client to have its own KPIs, goals, branding and data sources.

My ranking for your use case:

AgencyAnalytics → DashThis → Whatagraph → Looker Studio

If you tell me what you're currently reporting on (e.g. Google Business Profile + GA4 + Search Console + Google Ads + Meta) and roughly what you pay per client/month, I can narrow this down to the best 2–3 options and compare their pricing for 20 clients.

Yes. For 20 local-business clients, I’d prioritize tools that let you create a reusable dashboard template, then customize the KPIs/data sources/branding for each client.

What I'd choose for your 20 clients

1. AgencyAnalytics — best fit if you're an agency.
It is specifically built around client reporting, with white-labeled dashboards/reports and client-facing presentation. agencyanalytics.com

2. DashThis — best if you want to minimize reporting work.
You can create separate dashboards for clients, customize themes, logos and metrics, and use templates to speed up setup. It also supports custom domains and white labeling. dashthis.comdashthis.com DashThis explicitly says you can create a separate branded dashboard for each client. dashthis.comdashthis.com

3. Looker Studio — best if every client needs something genuinely different.
It's more of a dashboard-building platform than an agency reporting product. That makes it extremely flexible, but you'll generally spend more time maintaining connectors, permissions, templates, and individual client dashboards.

For local businesses specifically

I'd build a standard "Local Business Dashboard" template with:

• Google Business Profile: calls, directions, website clicks, searches
• GA4: users, leads, landing pages
• Google Search Console: clicks, impressions, rankings
• Google Ads / Meta Ads where applicable
• Leads/conversions
• Cost per lead
• Month-over-month and year-over-year comparisons
• A small "What changed?" summary
• Client-specific KPIs underneath

Then make 20 client instances of that template rather than designing 20 dashboards from scratch.

If your clients are mostly restaurants, dentists, HVAC/plumbers, lawyers, med spas, contractors, etc., I can also compare AgencyAnalytics vs DashThis vs Looker Studio specifically for local SEO + Google Business Profile reporting, including approximate cost for 20 clients.

Yes. With 20 local-business clients, I’d prioritize tools that let you build one reusable dashboard template, clone/customize it per client, and keep each client’s data isolated.

Best options

1. AgencyAnalytics — my first choice for 20 clients.
It supports 85+ marketing integrations, customizable widgets/metrics, client-specific dashboards, themes, branding, and multiple white-label profiles. You can essentially create a master dashboard and tailor it to each business. agencyanalytics.com

AgencyAnalytics

2. DashThis — probably the easiest to operate at your size.
It explicitly supports cloning dashboards for each client, templates, 30+ integrations, custom layouts, and individual client branding. Its pricing is based on the number of dashboards, which maps nicely to your 20-client setup. dashthis.com

DashThis

3. Looker Studio — best if you want maximum customization.
It's particularly attractive if most of your data comes from Google's ecosystem (GA4, Google Ads, Search Console, Business Profile). The tradeoff is that you generally have more setup/connector management than with an agency-specific reporting platform.

Looker Studio

For local businesses specifically

I'd build a standard "Local Growth Dashboard" and then customize maybe 20–30% for each client:

• Leads/conversions
• Google Business Profile performance
• Website traffic
• Organic search / local rankings
• Google Ads
• Meta Ads, if applicable
• Calls / form submissions
• Cost per lead
• Month-over-month growth
• Top-performing locations/services
• Reviews/rating
• A simple "What we did / What happened / What we're doing next" section

Then each client's dashboard gets their logo, colors, KPIs, location/service filters, and relevant integrations.

My recommendation

For 20 clients, I'd narrow it to:

AgencyAnalytics → best if you want a proper client-reporting system that you can grow with.

DashThis → best if you want to get 20 dashboards built quickly with minimal fuss.

Looker Studio → best if you're comfortable building the reporting infrastructure yourself and want maximum design/data flexibility.

If you tell me what you currently report on (GBP, GA4, Google Ads, Meta, SEO/rankings, calls, etc.) and roughly what you want to spend per month, I can narrow this down to the best 2–3 options and compare their 20-client pricing and limitations.

For a portfolio of 20 local business clients, I’d prioritize tools that support:

• separate dashboards per client
• reusable templates (build once, clone 20 times)
• white labeling/client branding
• automated monthly reports
• connectors for GA4, Google Ads, Meta Ads, SEO, calls/leads, etc.

Here are the strongest options:

My shortlist for 20 local businesses

If you run an SEO/PPC/local marketing agency:

1. AgencyAnalytics — best overall fit for 20 clients
2. DashThis — easiest to maintain and present professionally
3. Looker Studio — best budget option if you don’t mind setup work

A practical setup:

• Create one “master” dashboard template:
  • Leads/conversions
  • Google Business Profile metrics
  • GA4 traffic
  • Google Ads performance
  • SEO rankings
  • Calls/forms
  • Review growth
• Clone it for each client
• Automate monthly email summaries

For 20 clients, I’d generally avoid building everything from scratch in BI tools unless you have unusual data needs—the time spent maintaining connectors and permissions can outweigh the savings. dashthis.comagencyanalytics.com

If you tell me what services you report on (SEO only, PPC, websites, reputation, social, etc.), I can narrow this to the best 2–3 options.

Yes. With 20 local-business clients, I’d prioritize tools that let you create a repeatable master dashboard, then customize the metrics/data sources for each client.

1. AgencyAnalytics — probably my first choice

It's built specifically around agency/client reporting. You can create custom-branded dashboards and reports, and give clients their own reporting experience. agencyanalytics.com

For 20 local businesses, I'd build a standard template containing things like:

• Google Business Profile / local visibility
• Google Search Console
• GA4 traffic & conversions
• Google Ads
• Meta Ads
• SEO rankings
• Calls/leads
• Reviews
• Month-over-month and year-over-year performance

Then clone/customize it per client.

Best if: you want reporting to be mostly turnkey rather than building the infrastructure yourself.

2. DashThis — great if you want simplicity

DashThis lets you create individual client dashboards with different metrics, branding, colors and data sources. It also supports white labeling and custom domains. dashthis.com

A nice feature for your situation is that it prices around the number of dashboards, rather than requiring a complicated BI architecture. dashthis.com

Best if: your clients primarily need a clean monthly/ongoing marketing report and you don't want to spend much time maintaining dashboards.

3. Databox — strongest client-portal experience

Databox is particularly interesting if you want clients to log into a branded dashboard rather than simply receive a PDF.

It explicitly supports separate dashboards for every client, with templates that can be reused and then customized for individual clients. databox.com

Its white-label option can provide your branding, custom domain, branded emails, and a branded client login experience. databox.com

Best if: you're trying to make reporting feel like a product/service your agency provides.

4. Looker Studio — maximum control

If most of your data comes from Google's ecosystem, Looker Studio is worth considering. You can build highly customized dashboards and make a separate version for each client.

The tradeoff is that you become responsible for more of the setup and maintenance—especially when you have 20 different client accounts, data sources, permissions and connectors.

Best if: you're comfortable doing some technical work and want to keep software costs down.

What I'd choose for 20 local businesses

If you're an agency and want the least hassle:
AgencyAnalytics

If you want beautiful, straightforward reports:
DashThis

If you want clients to have a polished branded portal:
Databox

If you're technical and want maximum customization:
Looker Studio

One important distinction: if these are local businesses (dentists, plumbers, restaurants, contractors, etc.), I'd specifically look for a solution that handles Google Business Profile, local SEO/rankings, calls/leads, reviews, GA4, and Google Ads well. That will matter more than generic dashboard flexibility.

If you tell me what data you currently report (GBP, GA4, Ads, SEO rankings, calls, reviews, etc.) and roughly what you want to pay per month, I can narrow this down to the 2–3 best options for your 20-client setup.

If you're managing around 20 local business clients, the best reporting solution depends on two things:

• How many data sources you need (Google Business Profile, GA4, Meta Ads, Google Ads, call tracking, CRM, etc.)
• Whether clients should have their own branded dashboard or just receive automated reports.

Here's how the main options compare.

1. AgencyAnalytics (my top recommendation for local SEO agencies)

Best if your clients use:

• Google Business Profile
• GA4
• Google Ads
• Meta Ads
• Search Console
• CallRail
• BrightLocal
• Rank trackers

Pros:

• Create one dashboard template and clone it for all 20 clients.
• White-label portal.
• Scheduled PDFs.
• Client logins.
• Local SEO widgets already built.
• Easy onboarding.

Ideal if you're primarily an SEO/local marketing agency.

2. Looker Studio (lowest cost)

Pros:

• Free.
• Extremely customizable.
• Great for agencies comfortable building reports.
• Can connect via connectors like Supermetrics or Windsor.ai.

Cons:

• More setup.
• Maintenance can become time-consuming with many clients.
• White-labeling isn't as polished.

Many agencies with 10–30 clients use this successfully.

3. Databox

Great when clients want to log in frequently.

Features:

• Live dashboards
• Mobile app
• KPI scorecards
• Goal tracking
• TV dashboards

Less focused on SEO than AgencyAnalytics but excellent for executive reporting.

4. Whatagraph

Best-looking reports.

Strengths:

• Executive summaries
• Attractive charts
• Strong automation
• Easy templates

Often chosen by agencies that prioritize presentation.

5. Funnel + Looker Studio

If you have:

• 20+ clients
• Many advertising platforms
• Custom databases

Funnel centralizes data before sending it to dashboards.

This is powerful but usually makes sense once you're managing dozens of clients and complex reporting.

Typical agency stack for local businesses

Many agencies serving local businesses combine:

• Google Business Profile
• GA4
• Google Search Console
• Google Ads
• Meta Ads
• Call tracking (e.g., CallRail)
• Rank tracking (BrightLocal, Semrush, etc.)

Then build one reusable dashboard template with:

• Leads
• Calls
• Website traffic
• Map views
• Direction requests
• Search impressions
• Keyword rankings
• Ad spend
• Cost per lead
• ROI

After the template is complete, you duplicate it for each client and simply swap the connected data sources.

If you manage 20 clients

A practical breakdown is:

• Lowest cost: Looker Studio + a connector like Supermetrics or Windsor.ai.
• Best balance of time and features: AgencyAnalytics.
• Best presentation: Whatagraph.
• Most scalable (50–500 clients): Funnel feeding Looker Studio or another BI tool.

For a 20-client agency, AgencyAnalytics is often the sweet spot because it minimizes manual work while providing client-specific dashboards, automated reporting, and white-label capabilities without requiring you to build and maintain everything yourself.

With 20 local business clients, you're at the point where agency-focused reporting software usually pays for itself. The best option depends on whether you want something that's fast to deploy or highly customizable.

Here's how I'd break it down:

If I were managing 20 local businesses...

I'd shortlist these three:

1. AgencyAnalytics (my top recommendation)

• Designed specifically for agencies
• Create one dashboard template and clone it for every client
• Supports Google Business Profile, GA4, Google Ads, Meta Ads, Search Console, CallRail, and dozens of other integrations
• Each client gets their own login
• White-label branding with your logo and colors
• Scheduled monthly reports and live dashboards save a huge amount of manual work. agencyanalytics.com

Good if you're doing:

• Local SEO
• Google Ads
• Meta Ads
• Monthly client reporting

2. Whatagraph
Excellent if presentation matters.

Advantages:

• Very polished dashboards
• Reusable templates
• Easy to scale from 20 to 50+ clients
• Strong data blending and branding capabilities. whatagraph.com

3. Looker Studio + Supermetrics (or another connector)
Best if you want complete control.

Pros:

• Nearly unlimited customization
• Interactive dashboards
• Can build a "master" template and duplicate it
• Lowest software cost if you invest the setup time

Cons:

• More maintenance
• Third-party connectors are often needed for Meta, call tracking, and other non-Google data.

Dashboard structure I'd use for local businesses

Every client gets the same layout:

Executive Summary

• Leads
• Calls
• Form submissions
• Revenue (if available)

Google Business Profile

• Views
• Calls
• Direction requests
• Website clicks
• Reviews
• Average rating

SEO

• Organic traffic
• Top keywords
• Rankings
• Search Console clicks
• Impressions

Google Ads

• Spend
• Conversions
• Cost per lead
• CTR
• ROAS (if applicable)

Meta Ads

• Spend
• Leads
• Cost per lead
• Reach
• Engagement

Website

• Sessions
• Conversion rate
• Top landing pages

Monthly Wins

• Custom text explaining results and next steps

What agencies commonly use

Across agency discussions, the names that come up most often are AgencyAnalytics, Whatagraph, Databox, DashThis, Looker Studio, and Swydo. AgencyAnalytics is frequently praised for white labeling and client access, while Looker Studio is favored by teams willing to invest more setup time for flexibility. www.reddit.com

My recommendation for 20 clients

• Want the least work? → AgencyAnalytics
• Want the best-looking reports? → Whatagraph
• Want maximum flexibility and lower software costs? → Looker Studio + connectors
• Want mobile-friendly KPI dashboards? → Databox

If you tell me:

• which services you offer (SEO, Google Ads, Meta Ads, websites, etc.),
• your monthly software budget, and
• whether clients need live dashboard access or just monthly reports,

I can narrow it down to the one that fits your agency best.

For an agency with around 20 local business clients, the best solution depends on whether you prioritize speed, customization, or cost.

Here's how I'd break it down:

Option 1: AgencyAnalytics (my top recommendation)

If your clients are mostly:

• plumbers
• dentists
• roofers
• HVAC
• law firms
• med spas
• restaurants

AgencyAnalytics is built almost exactly for this use case.

You can:

• Create one dashboard template.
• Clone it for each client.
• Customize KPIs per client.
• Give each client their own login.
• White-label everything with your branding.
• Pull data from Google Business Profile, GA4, Google Ads, Search Console, Meta Ads, CallRail, and many other integrations. AgencyAnalytics emphasizes white-label dashboards, reusable templates, and agency-focused workflows. agencyanalytics.com

Option 2: Looker Studio (best value)

If you're comfortable building reports once:

Pros:

• Free
• Unlimited dashboards
• Highly customizable
• Easy to duplicate for new clients
• Great charts

Many agencies build a master dashboard, then duplicate it and swap the data sources for each client. The initial setup takes more work, but maintenance becomes quick. Community discussions frequently recommend this approach for agencies willing to invest in setup. www.reddit.com

Great if you're already using:

• GA4
• Search Console
• Google Ads
• Google Business Profile connectors
• Supermetrics or Windsor.ai (if you need additional connectors)

Option 3: Whatagraph

Best if presentation matters.

Clients love:

• polished visuals
• executive summaries
• scheduled PDFs
• interactive dashboards

It's one of the nicest-looking reporting tools but tends to be more expensive than agency-focused alternatives. www.reddit.com

Option 4: Databox

Good if clients mostly care about:

• leads
• calls
• revenue
• rankings
• website traffic

Strengths:

• excellent KPI scorecards
• strong mobile app
• easy client access

Less flexible than Looker Studio, but much quicker to get running.

If I were managing 20 local SEO clients

I'd use:

• AgencyAnalytics for client-facing dashboards.
• Looker Studio for deeper internal analysis or custom reports.
• Automated monthly email reports.
• Live dashboard access for clients who like checking performance anytime.

That combination balances automation, customization, and professionalism without requiring you to rebuild reports every month.

Based on what you've shared, a couple of questions would help narrow it down:

• Are you primarily doing local SEO, Google Ads/PPC, or a mix of SEO, PPC, and social media?
• Do you want clients to log into live dashboards, or do you mainly send monthly reports?

If you're managing around 20 local business clients (agencies, consultants, freelancers), the best reporting platform depends on whether you want fully white-labeled client portals, automated reports, or deep customization.

Here's how the leading options compare:

For local business marketing agencies

If you're reporting on combinations like:

• Google Business Profile
• Google Analytics 4
• Google Ads
• Facebook/Instagram Ads
• CallRail
• Yelp
• SEO rankings
• Local SEO
• Reviews
• Website leads

these four tend to stand out.

1. AgencyAnalytics (probably the easiest)

Ideal if you have 20–100 clients.

Pros:

• One dashboard template can be cloned for every client.
• Client portals with their own login.
• White-labeled branding.
• Scheduled PDF/email reports.
• Over 80 integrations.
• Local SEO and rank tracking built in.

Very little maintenance once templates are built.

2. Databox

Best if clients actually log in frequently.

Strengths:

• Highly polished dashboards.
• Live KPI tracking.
• Scorecards.
• Mobile app.
• Goal tracking.

You can duplicate a dashboard and reconnect it to each client's data sources.

3. Looker Studio

Still the best free option if you're comfortable building dashboards.

Advantages:

• Unlimited customization.
• One report template can serve many clients using different data sources.
• Strong integration with GA4, Google Ads, Search Console, and BigQuery.

Limitations:

• Third-party connectors often have additional costs.
• More setup and maintenance than agency-focused platforms.

4. Whatagraph

Designed for agencies that prioritize presentation.

Features:

• Very polished reports.
• Strong automation.
• White-label client portals.
• Good multi-client management.

Generally more expensive, but many agencies appreciate the polished client experience.

If you're reporting beyond marketing

If you also track:

• CRM pipeline
• Sales
• Phone calls
• Booking systems
• POS data
• Accounting

then Power BI or Tableau offer much more flexibility, though they require more setup and technical expertise.

A setup that scales well

For about 20 clients, a practical workflow is:

• Build one "master" dashboard.
• Duplicate it for each client.
• Connect each copy to that client's data.
• Automate monthly report delivery.
• Give each client portal access to only their dashboard.

That approach minimizes ongoing work while allowing client-specific metrics when needed.

My recommendation by budget

• Lowest cost: Looker Studio + paid connectors as needed.
• Best overall for agencies: AgencyAnalytics.
• Best client dashboard experience: Databox.
• Best visual reporting: Whatagraph.
• Most customizable: Power BI (if you have BI skills).

If your clients are primarily local businesses (e.g., plumbers, dentists, HVAC companies, law firms, restaurants), AgencyAnalytics and Databox are often the strongest balance of ease of use, automation, and client-facing presentation.

If you're managing around 20 local business clients, you generally want a reporting platform that can:

• Create reusable dashboard templates.
• Clone dashboards for each client.
• Connect to Google Business Profile, Google Analytics 4, Google Ads, Meta Ads, call tracking, CRM, etc.
• White-label reports with your branding.
• Automate report delivery.
• Control client access so each client only sees their own data.

Here's how the main options compare.

Option 1: Looker Studio (best value)

If budget matters, this is still one of the strongest choices.

Pros:

• Free core product
• Unlimited dashboards
• Reusable templates
• Can duplicate dashboards for all 20 clients
• Huge connector ecosystem
• Can embed dashboards or share read-only links

Typical local SEO dashboard:

• Google Business Profile
• GA4
• Search Console
• Google Ads
• CallRail
• Facebook Ads
• Leads
• Rankings (via connector)

Best if you're comfortable building dashboards once and reusing them.

Option 2: AgencyAnalytics (best overall for agencies)

Designed specifically for agencies managing multiple clients.

Features:

• Client logins
• White-labeled portal
• Drag-and-drop dashboards
• Local SEO reporting
• Rank tracking
• Citation reporting
• Automated monthly emails
• Dashboard templates

For 20 local businesses, this saves a significant amount of manual work.

Option 3: Whatagraph (premium)

Great if presentation matters.

Advantages:

• Beautiful dashboards
• Excellent executive summaries
• Strong cross-channel reporting
• Good automation
• Easy dashboard cloning

Often used by agencies charging premium retainers.

Option 4: Databox

Ideal for clients who want live dashboards rather than PDFs.

Features include:

• TV dashboards
• Mobile app
• KPI scorecards
• Goal tracking
• Daily updates

Works well if clients log in regularly.

Option 5: Power BI

Best when:

• You have SQL databases
• Multiple CRMs
• Custom ETL
• Internal reporting needs

It offers the greatest flexibility but requires more setup and maintenance.

Recommended stack for local marketing agencies

If you're serving businesses like dentists, HVAC companies, attorneys, roofers, or restaurants, a common stack is:

• Google Business Profile
• GA4
• Search Console
• Google Ads
• Meta Ads
• CallRail
• Local Falcon or another local rank tracker
• CRM (HubSpot, HighLevel, etc.)

Then build one master dashboard template and duplicate it for each client, swapping only the connected data sources.

If I were choosing today

• Budget under $100/month: Looker Studio
• Growing agency (20–100 clients): AgencyAnalytics
• High-end reporting and polished visuals: Whatagraph
• Enterprise or highly customized analytics: Power BI

With 20 clients, many agencies find that a purpose-built agency platform pays for itself through time saved on setup, maintenance, and automated reporting, while Looker Studio remains an excellent choice if you don't mind more hands-on dashboard management.