ChatGPT answers, unedited

Yes. If you want call tracking + ecommerce revenue + organic search/SEO in a single client-facing report, there are several good options.

1. AgencyAnalytics

This is probably the most straightforward all-in-one reporting platform for your use case. It supports call-tracking platforms including CallRail and CallTrackingMetrics, ecommerce platforms including Shopify/WooCommerce/BigCommerce, and SEO sources such as Google Search Console, Ahrefs and Semrush. AgencyAnalytics Knowledge Base AgencyAnalytics

The useful part is that you can put metrics such as:

• Organic sessions / clicks
• Organic conversions
• Ecommerce revenue
• Transactions
• Phone calls
• Qualified calls
• Call-generated leads
• Cost per lead / revenue metrics
• Keyword and ranking data

into the same dashboard/report.

2. Whatagraph

Whatagraph is another strong option, particularly if you're producing automated marketing reports for multiple clients. Its current integrations include CallRail, CallTrackingMetrics and WhatConverts, along with GA4, Google Search Console, Semrush and multiple ecommerce platforms including Shopify, WooCommerce and BigCommerce. Whatagraph Help Center Whatagraph Help Center

One interesting option is WhatConverts, which can bring calls, forms, chats and ecommerce transactions into the reporting environment and attribute them to marketing sources. Whatagraph Help Center

3. Looker Studio

If you want something more customizable, Google Looker Studio is worth considering.

For example:

CallRail → Looker Studio
GA4 → Looker Studio
Google Search Console → Looker Studio
Shopify/ecommerce → GA4 or connector → Looker Studio

CallRail has an official Looker Studio connector, allowing call-attribution data to appear alongside Google Analytics and other data sources. CallRail CallRail Help Center Google also specifically documents combining Search Console and Analytics data in Looker Studio. Google for Developers

The downside is that you have to build the data model/dashboard yourself, whereas AgencyAnalytics and Whatagraph are much more turnkey.

What I'd use

If your goal is a report that answers:

"How much revenue did our organic marketing generate, including phone leads?"

I'd lean toward AgencyAnalytics or Whatagraph, rather than simply throwing everything into GA4.

If you're comfortable building dashboards and want maximum flexibility, I'd use Looker Studio + GA4 + Search Console + your call-tracking connector.

The important distinction is attribution. Merely putting call count, organic traffic, and ecommerce revenue on the same page doesn't necessarily tell you how much revenue organic search generated. Ideally, your setup should connect the customer's source → visit → call/order → revenue.

If you tell me which call tracker you're using (CallRail, WhatConverts, CallTrackingMetrics, etc.) and whether the store is Shopify, WooCommerce, BigCommerce, or something else, I can map out the exact reporting stack I'd recommend.

Yes. If you want call tracking + ecommerce revenue + organic search/SEO data in a single client-facing report, there are a few solid approaches.

Strong options

1. AgencyAnalytics — probably the simplest

agencyanalytics.com supports call tracking, ecommerce, analytics, and SEO integrations in the same reporting platform. Its documented integrations include CallRail, CallTrackingMetrics and WhatConverts, Shopify/WooCommerce/BigCommerce/Stripe, GA4, and Google Search Console/Ahrefs/Semrush. AgencyAnalytics Knowledge Base AgencyAnalytics AgencyAnalytics

That means you can build something along the lines of:

Organic traffic → organic landing page → phone call/form → sale/revenue

without having to build the entire reporting infrastructure yourself.

This is particularly attractive if you're producing recurring client reports because it has automated and white-label reporting. AgencyAnalytics

2. Looker Studio — best if you want a highly customized report

lookerstudio.google.com can combine multiple data sources into a single dashboard.

For example:

• CallRail → calls, source/medium, landing page, campaign, call outcomes
• GA4 → ecommerce purchases and revenue
• Google Search Console → organic clicks, impressions, queries, landing pages
• Shopify/BigQuery/etc. → more detailed revenue/order data

CallRail has an official Looker Studio integration, and its documentation specifically describes combining CallRail data with Google Analytics and other third-party sources. CallRail Help Center CallRail

If you use WhatConverts, it also has a direct Looker Studio connector. WhatConverts

3. WhatConverts + GA4 + Looker Studio — interesting for revenue attribution

If your primary goal is "which marketing channels actually generate money?", WhatConverts is worth considering.

Its GA4 integration can send lead information—including phone calls and lead/sales value—into GA4, along with source, medium, campaign, keyword and referrer information. WhatConverts

You can then use Looker Studio to bring together:

Organic search → website behavior → call/form → lead value → ecommerce revenue

That can give you a more useful business report than simply showing SEO rankings and traffic separately from phone calls and sales.

What I'd choose

If you're an agency producing reports for clients, I'd look first at AgencyAnalytics.

If you want to build a bespoke executive dashboard and don't mind some data modeling, I'd choose Looker Studio.

If the critical question is marketing attribution and revenue generated by calls/leads, I'd investigate WhatConverts + GA4 + Looker Studio.

One important distinction: combining the data in one dashboard isn't the same as accurately joining the datasets. If you want to answer something like "Organic Search generated $X in ecommerce revenue and $Y in phone-call revenue," the underlying tracking needs consistent source/medium, landing-page, campaign, and conversion identifiers. That's where the choice of call-tracking platform matters most.

If you tell me whether you're using CallRail/CallTrackingMetrics/WhatConverts, Shopify/WooCommerce, and GA4, I can map out the exact reporting stack and dashboard structure I'd use.

Yes. If you need call tracking + e-commerce revenue + organic search/SEO in one client-facing report, there are a few good approaches.

My shortlist

1. Whatagraph — simplest "everything in one place" option

Whatagraph currently supports CallRail, CallTrackingMetrics and WhatConverts for call tracking; GA4 and Google Search Console for analytics/organic search; and Shopify, WooCommerce, Magento and BigCommerce for e-commerce. It also supports SEO platforms such as Semrush, Ahrefs, SE Ranking and SEOMonitor. Whatagraph Help Center Whatagraph Help Center

This makes it particularly interesting if your goal is a report like:

• Organic traffic → revenue
• Organic landing pages → revenue
• SEO keywords → traffic
• Paid traffic → calls
• Calls → leads/revenue
• E-commerce revenue
• Overall marketing-generated revenue

2. Looker Studio + Supermetrics — most flexible

Supermetrics can bring CallRail into Looker Studio and combine it with data from GA4, Shopify, Google Search Console, Google Ads, SEO platforms and many other sources. Its CallRail connector exposes dimensions such as source, medium, campaign, keyword and landing page, as well as call/lead/value metrics. CallRail Supermetrics Supermetrics

This is probably the route I'd investigate if you want a highly customized agency reporting dashboard rather than a predefined reporting platform.

3. Native Looker Studio + CallRail — potentially cheapest

CallRail has its own Looker Studio connectors, including call summary, call details and time-series data. You can put that alongside GA4, Search Console and e-commerce data in the same Looker Studio report. CallRail Help Center CallRail

The catch is that data blending and attribution can become technically fiddly, particularly if you're trying to connect a phone call to the same customer/order that generated an e-commerce transaction.

One important distinction

If by "e-commerce revenue" you mean actual Shopify/order revenue, rather than just GA4's reported purchase revenue, I'd favor Whatagraph or Supermetrics because they can pull the commerce platform data directly. Whatagraph, for example, has native Shopify/WooCommerce/Magento/BigCommerce integrations. Whatagraph Help Center

If you're already using CallRail, there's also a useful architecture where CallRail sends call events into GA4, while your e-commerce transactions remain in GA4. CallRail supports sending call/text/form interactions into GA4 and can attach values to events. CallRail Help Center

If you tell me which call tracker you use (CallRail, CallTrackingMetrics, WhatConverts, etc.) and whether the store is Shopify/WooCommerce/etc., I can narrow this down to the 2–3 setups that will actually give you reliable revenue + calls + SEO attribution rather than just putting three unrelated datasets on the same dashboard.

Yes. If you need one report combining phone-call attribution, ecommerce revenue, and organic/SEO performance, I’d shortlist these:

My top pick: AgencyAnalytics

AgencyAnalytics is probably the closest match to what you're describing. It can put CallRail or other call-tracking data, Shopify/ecommerce data, and Google Search Console SEO data into the same client dashboard/report. AgencyAnalytics specifically supports 85+ integrations, including call tracking, ecommerce and SEO categories. AgencyAnalytics Knowledge Base AgencyAnalytics

For example, a monthly report could show:

• Organic: impressions → clicks → rankings → organic traffic
• Calls: calls → qualified calls → source/keyword → revenue
• Ecommerce: transactions → revenue → products → conversion rate
• Combined: organic search → website visit → phone call or ecommerce purchase → revenue/ROI

Its CallRail integration can attribute calls to sources such as organic search and PPC, while its Search Console integration provides queries, clicks, CTR and rankings. AgencyAnalytics AgencyAnalytics

If revenue attribution is particularly important

I'd look closely at WhatConverts + AgencyAnalytics. WhatConverts can connect Shopify, WooCommerce and BigCommerce and associate transactions with marketing sources. Its documentation specifically describes feeding transaction/closed-sale values back into lead records so reporting can focus on revenue rather than just lead volume. WhatConverts WhatConverts

Then AgencyAnalytics gives you the polished, unified reporting layer.

If you want to build it yourself

Looker Studio + CallRail + GA4 + Search Console is a strong alternative. Google Looker Studio is free, and CallRail has a native Looker Studio connector that puts call-attribution data alongside GA4, Google Ads and other sources. CallRail Help Center CallRail Google also lets you connect Search Console to GA4 for organic queries/clicks and subsequent website behavior. Google Help

My ranking:

1. AgencyAnalytics — easiest complete reporting solution
2. WhatConverts + AgencyAnalytics — strongest if tying calls and ecommerce transactions to marketing revenue is the goal
3. Looker Studio + CallRail + GA4 + GSC — most flexible and potentially cheapest, but more setup/maintenance
4. WhatConverts alone — excellent attribution platform, especially for call-heavy businesses

If you tell me what call tracker you use (CallRail, CallTrackingMetrics, WhatConverts, etc.) and what ecommerce platform (Shopify, WooCommerce, Magento, etc.), I can narrow this down to the best 2–3 options and explain exactly how I'd structure the unified report.

Then AgencyAnalytics gives you the polished, unified reporting layer.

If you want to build it yourself

Looker Studio + CallRail + GA4 + Search Console is a strong alternative. Google Looker Studio is free, and CallRail has a native Looker Studio connector that puts call-attribution data alongside GA4, Google Ads and other sources. Google also lets you connect Search Console to GA4 for organic queries/clicks and subsequent website behavior.

My ranking:

Yes. If you want call tracking + ecommerce revenue + organic search/SEO in one client-facing report, there are a few strong options.

Best fits

🥇 My first choice: AgencyAnalytics

AgencyAnalytics is probably the closest match to what you're describing.

It can put call tracking, ecommerce, and SEO data into the same client dashboard/report. Its current integrations include CallRail and WhatConverts for call tracking, Shopify/BigCommerce for ecommerce, and Google Search Console, Ahrefs, Semrush, etc. for organic search. AgencyAnalytics AgencyAnalytics AgencyAnalytics

For example, one monthly report could show:

• Organic: impressions → clicks → organic sessions → rankings
• Calls: calls → qualified calls → leads → booked jobs/sales
• Ecommerce: transactions → revenue → AOV → products
• Marketing ROI: channel → leads → sales → revenue

AgencyAnalytics specifically says a single report can contain sections from every connected integration, including organic, paid, and call data. AgencyAnalytics

agencyanalytics.com

🥈 Looker Studio if you want maximum customization

Google Looker Studio is better if you have someone who can build the data model.

A particularly useful setup is:

CallRail → Looker Studio
GA4 → Looker Studio
Google Search Console → Looker Studio
Shopify/ecommerce → GA4 or a connector → Looker Studio

CallRail has a native Looker Studio integration, and its connector can put call attribution alongside Google Analytics, Google Ads and other data sources. CallRail Help Center CallRail

The advantage is that you can build a genuinely unified revenue report rather than just putting three dashboards next to each other.

🥉 WhatConverts is worth considering for lead/revenue attribution

WhatConverts is particularly interesting if phone calls are a major source of revenue.

It tracks calls/forms by marketing source and can associate leads with transactions, allowing you to answer questions like which organic search campaigns generated leads that ultimately became sales? AgencyAnalytics

Then AgencyAnalytics can bring that data together with SEO and ecommerce reporting.

What I'd choose

If you're an agency reporting to clients, I'd rank them:

1. AgencyAnalytics — easiest way to get everything into polished, automated reports.
2. Looker Studio — best if you want a highly customized executive/revenue dashboard.
3. WhatConverts + AgencyAnalytics — best when phone leads and offline revenue attribution are particularly important.
4. TapClicks — worth considering if you're managing a large number of clients/data sources.

One important distinction: "show all three data sources in one report" is much easier than "attribute ecommerce revenue and phone revenue back to the same organic search campaign/customer." If the latter is what you need, I'd design the stack differently.

If you tell me what call tracker (CallRail, CallTrackingMetrics, WhatConverts, etc.), ecommerce platform (Shopify, WooCommerce, Magento, etc.), and SEO data source (GSC, GA4, Ahrefs, Semrush) you're using, I can recommend the cleanest setup and tell you exactly what can be joined together.

CallRail → Looker Studio
GA4 → Looker Studio
Google Search Console → Looker Studio
Shopify/ecommerce → GA4 or a connector → Looker Studio

CallRail has a native Looker Studio integration, and its connector can put call attribution alongside Google Analytics, Google Ads and other data sources.

The advantage is that you can build a genuinely unified revenue report rather than just putting three dashboards next to each other.

🥉 WhatConverts is worth considering for lead/revenue attribution

WhatConverts is particularly interesting if phone calls are a major source of revenue.

Yes. If your goal is a single marketing report combining phone-call attribution, ecommerce revenue, and organic SEO/search performance, I’d shortlist these:

My top picks

1. AgencyAnalytics — probably the easiest all-in-one option for an agency

AgencyAnalytics can put WhatConverts or CallRail call data into the same report as paid, organic, and other marketing data. Its WhatConverts integration can report calls, forms, quote value, transactions and source attribution, including organic search. AgencyAnalytics AgencyAnalytics

This is particularly attractive if the report is something like:

Organic traffic → phone calls → qualified leads → sales/revenue

and you need polished, white-label client reports.

2. Looker Studio — best if you want maximum flexibility

You can combine GA4 + Google Search Console + ecommerce data + CallRail/WhatConverts into a custom dashboard. CallRail has a native Looker Studio connector, while WhatConverts can also feed lead data into GA4. CallRail Help Center WhatConverts

A typical setup would be:

Search Console → organic impressions/clicks/rankings
GA4 → organic sessions + ecommerce revenue
CallRail/WhatConverts → calls + lead value/revenue
Looker Studio → unified report

This is my choice if you have someone comfortable with data/report building.

3. WhatConverts — strongest if phone calls are a major part of revenue

WhatConverts is interesting because it isn't just a call tracker. It can capture calls, forms, chats and transactions, attach attribution information, and feed lead/value data into GA4. It also supports ecommerce platforms including Shopify, WooCommerce and BigCommerce. WhatConverts WhatConverts

That makes it particularly good for businesses where online purchases and phone-generated revenue need to be evaluated together.

4. Whatagraph — worth considering for automated agency reporting

Whatagraph's WhatConverts integration can bring calls, forms, chats and ecommerce transactions into reports and attribute them to marketing sources. Its integration was listed as beta in June 2026, so I'd test it against your exact data requirements before committing. Whatagraph Help Center

One important distinction

If by "organic search data" you mean Google Search Console SEO metrics (clicks, impressions, queries, rankings), rather than simply "organic traffic in GA4," I'd lean toward AgencyAnalytics or Looker Studio.

If you tell me what call-tracking platform you use (CallRail, WhatConverts, CallTrackingMetrics, etc.) and your ecommerce platform (Shopify, WooCommerce, Magento, etc.), I can narrow this down to the 2–3 setups that will actually combine all three data sources with the least hassle.

Yes. There are a few good options, but AgencyAnalytics, WhatConverts, and Looker Studio + CallRail stand out for combining the three data types you mentioned:

1. AgencyAnalytics — probably the easiest choice

AgencyAnalytics is particularly well suited to what you're describing. It has dedicated integrations for call tracking, ecommerce, analytics, and SEO. Its current integration list includes CallRail and other call-tracking systems, Shopify/WooCommerce/BigCommerce, Google Analytics, Search Console, Semrush and Ahrefs. AgencyAnalytics AgencyAnalytics AgencyAnalytics

You could build a single report showing:

• Organic sessions and conversions
• Organic revenue
• SEO rankings/keywords
• Calls generated from organic traffic
• Call leads and qualified calls
• Ecommerce transactions/revenue
• Revenue by channel/campaign
• Overall marketing ROI

I'd choose this if you're an agency or need polished client-facing reports.

2. WhatConverts — best if phone calls are a major revenue source

WhatConverts is interesting because it is designed around connecting marketing activity to actual lead and sales outcomes, rather than just reporting traffic.

It integrates with Shopify, WooCommerce and BigCommerce, and can attach transaction/revenue information to tracked leads. It also supports reporting integrations including AgencyAnalytics and Looker Studio. WhatConverts WhatConverts

This makes it particularly attractive for a business where you have:

Google organic search → website → phone call → sale

rather than just:

Google organic search → ecommerce purchase

3. Looker Studio + CallRail — best flexibility for the money

If you're already using CallRail, you can send call data into GA4 and/or directly into Looker Studio. CallRail's GA4 integration sends calls, texts and forms as events, while its Looker Studio integration exposes call-attribution data for custom dashboards. CallRail Help Center CallRail Help Center

Then you can combine that with:

• GA4 → ecommerce revenue/conversions
• Google Search Console → organic clicks, impressions, queries
• CallRail → calls and call attribution
• Shopify → orders/revenue, if needed
• Semrush/Ahrefs → rankings and SEO metrics

This gives you a highly customized report, but it takes more setup than AgencyAnalytics.

My recommendation

If your goal is literally "put calls + ecommerce revenue + organic search into one clean report", I'd rank them:

1. AgencyAnalytics — easiest all-in-one solution
2. WhatConverts — strongest if calls/leads and offline revenue matter
3. Looker Studio + CallRail + GA4 + Search Console — most customizable and potentially cheapest
4. GA4 alone — useful foundation, but not my first choice for polished cross-channel reporting

One important distinction: call volume isn't the same as call revenue. If you need the report to say something like "Organic SEO generated $42,000 in ecommerce revenue + $18,000 in phone-generated sales," you'll want a setup that passes revenue/value back to the call/lead, not merely one that counts calls.

If you tell me whether you're using Shopify/WooCommerce, CallRail/CallTrackingMetrics, and GA4, I can recommend the exact stack and show you what the final dashboard should look like.

Google organic search → ecommerce purchase

3. Looker Studio + CallRail — best flexibility for the money

Yes. If you want call tracking + ecommerce revenue + organic search/SEO data in one report, there are a few good options. The best choice depends on whether you want a turnkey marketing dashboard or a highly customizable BI report.

Best options

1. DashThis — probably the closest match

dashthis.com supports CallRail, Shopify, Google Analytics 4, Google Search Console, Ahrefs, SEMrush and other sources in the same dashboard. DashThis DashThis

You could build a report roughly like:

• Revenue: Shopify revenue, orders, AOV
• Organic: organic sessions, conversions, GSC clicks/impressions, rankings
• Calls: calls, qualified calls, call sources, landing pages
• Overall: revenue/conversions by marketing channel

DashThis specifically markets combining call tracking with SEO and other marketing data in one report, including CallRail. DashThis

My pick if you want something that works without building the reporting infrastructure yourself.

2. Looker Studio — best if you want custom attribution

lookerstudio.google.com is more of a build-your-own option. CallRail has an official Looker Studio connector, allowing CallRail attribution data to sit alongside Google Analytics and other data sources. CallRail

A typical setup would be:

CallRail → Looker Studio
GA4 → Looker Studio
Google Search Console → Looker Studio
Shopify → connector/data warehouse → Looker Studio
Ahrefs/SEMrush → connector → Looker Studio

This can produce a very sophisticated report, but you'll spend more time configuring data sources and making sure metrics line up.

3. AgencyAnalytics — particularly good for agencies

agencyanalytics.com supports multiple call-tracking platforms, including CallRail, CallTrackingMetrics, WhatConverts and others. AgencyAnalytics Knowledge Base

It's worth considering if you're producing recurring reports for multiple clients and want dashboards, automated reporting, SEO reporting, and call data in one platform.

4. WhatConverts — strongest when calls/leads are the center of the report

whatconverts.com is more focused on lead attribution than being a general-purpose SEO/ecommerce dashboard. It can connect calls, forms and chats with marketing data and has campaign/keyword reporting and custom report capabilities. WhatConverts

I'd use it as the attribution layer, rather than my first choice for the final executive dashboard.

What I'd choose

If your goal is something like:

"Show me how organic search and other marketing channels generated calls, ecommerce sales, and revenue."

I'd rank them:

1. DashThis — easiest turnkey solution
2. Looker Studio — best customizable solution
3. AgencyAnalytics — best agency/client-reporting solution
4. WhatConverts — best if lead/call attribution is the primary concern

One important distinction: putting the data in one report isn't the same as truly attributing revenue to organic search or phone calls. If you want a report saying "Organic SEO generated $X in ecommerce revenue and $Y in phone revenue," the underlying GA4/CallRail/Shopify attribution setup matters just as much as the reporting tool.

If you tell me what call tracker you're using (CallRail, CallTrackingMetrics, etc.), what ecommerce platform (Shopify, WooCommerce, Magento, etc.), and whether you're using GA4, I can recommend the exact stack and show you what the finished dashboard should look like.

CallRail → Looker Studio
GA4 → Looker Studio
Google Search Console → Looker Studio
Shopify → connector/data warehouse → Looker Studio
Ahrefs/SEMrush → connector → Looker Studio

This can produce a very sophisticated report, but you'll spend more time configuring data sources and making sure metrics line up.

3. AgencyAnalytics — particularly good for agencies

agencyanalytics.com supports multiple call-tracking platforms, including CallRail, CallTrackingMetrics, WhatConverts and others. AgencyAnalytics Knowledge Base

It's worth considering if you're producing recurring reports for multiple clients and want dashboards, automated reporting, SEO reporting, and call data in one platform.

4. WhatConverts — strongest when calls/leads are the center of the report

whatconverts.com is more focused on lead attribution than being a general-purpose SEO/ecommerce dashboard. It can connect calls, forms and chats with marketing data and has campaign/keyword reporting and custom report capabilities.

I'd use it as the attribution layer, rather than my first choice for the final executive dashboard.

What I'd choose

If your goal is something like:

"Show me how organic search and other marketing channels generated calls, ecommerce sales, and revenue."

I'd rank them:

Yes. If you want call tracking + ecommerce revenue + organic/SEO data in a single report, there are several good options. The best choice depends on whether you're building reports for clients, an internal dashboard, or a performance/ROI report.

Best options

1. agencyanalytics.com — probably the easiest

This is the one I'd look at first if you're an agency or want a polished report without building the data infrastructure yourself.

It can combine call tracking, ecommerce, Google Analytics, Search Console and SEO platforms in the same client report. Its supported call-tracking integrations include CallRail, CallTrackingMetrics and WhatConverts, while ecommerce integrations include Shopify, BigCommerce and WooCommerce. AgencyAnalytics Knowledge Base AgencyAnalytics

It also explicitly supports combining different integrations in a single report—for example, organic traffic, ecommerce revenue and calls. AgencyAnalytics

A report could look like:

• Organic traffic: 42,000 sessions
• Organic leads: 318
• Organic phone calls: 94
• Ecommerce revenue from organic: $38,400
• Total ecommerce revenue: $127,000
• Organic revenue growth: +24%
• Top organic landing pages
• Calls/revenue by landing page or campaign

2. whatagraph.com — excellent for automated reporting

Whatagraph is particularly interesting if you want to pull together lots of marketing sources automatically.

It supports GA4, Google Search Console, Semrush, Ahrefs, CallRail, CallTrackingMetrics and WhatConverts, as well as ecommerce platforms including Shopify, WooCommerce, Magento and BigCommerce. Whatagraph Help Center

It also supports source-level filtering across things like GA4, Search Console, CallRail, Shopify and SEO platforms, which is useful when building a single report around a particular marketing channel. Whatagraph Help Center

One especially useful option is WhatConverts, which can track calls and ecommerce transactions and attribute them to source/medium/campaign/keyword. Whatagraph Help Center

3. lookerstudio.google.com — best if you want a custom dashboard

If you want to build exactly the report you have in mind, Looker Studio is probably the most flexible.

For example, CallRail has a native Looker Studio integration, allowing call-attribution data to appear alongside Google Analytics and other data sources. CallRail

You can then combine:

CallRail / CallTrackingMetrics
↓
GA4
↓
Google Search Console
↓
Shopify / ecommerce data
↓
Looker Studio

The downside is that you're responsible for getting the data models and attribution to line up correctly.

My recommendation

If your goal is specifically "show me how SEO produces both phone leads and ecommerce revenue", I'd rank them:

1. AgencyAnalytics — easiest turnkey solution
2. Whatagraph — strongest if you have lots of marketing data/sources
3. Looker Studio — best if you need a highly customized attribution dashboard

One important distinction: putting the three datasets in one report isn't the same as actually attributing revenue/calls to organic search. If that's what you're trying to accomplish, I'd design the report around a common attribution model—e.g. organic landing page → session → call/ecommerce conversion → revenue—rather than simply putting three sets of KPIs next to each other.

If you tell me which call-tracking system (CallRail, CallTrackingMetrics, WhatConverts, Invoca, etc.) and ecommerce platform (Shopify, WooCommerce, Magento, etc.) you're using, I can recommend the exact setup and tell you which of these will give you the cleanest SEO → calls → revenue reporting.

If you want to build exactly the report you have in mind, Looker Studio is probably the most flexible.

For example, CallRail has a native Looker Studio integration, allowing call-attribution data to appear alongside Google Analytics and other data sources. callrail.com

You can then combine:

CallRail / CallTrackingMetrics
↓
GA4
↓
Google Search Console
↓
Shopify / ecommerce data
↓
Looker Studio

The downside is that you're responsible for getting the data models and attribution to line up correctly.

My recommendation

Yes. If your goal is one report that combines phone-call leads, ecommerce revenue, and organic SEO performance, there are a few good options.

Best options

My top pick: AgencyAnalytics

For an agency or marketing team, AgencyAnalytics is probably the cleanest fit. It can put Google Analytics/ecommerce revenue, Google Search Console SEO metrics, and call-tracking data into the same client report. Its current integrations include 85+ marketing platforms, including Google Analytics, Search Console, Shopify, Semrush, Ahrefs and multiple call-tracking platforms. AgencyAnalytics AgencyAnalytics AgencyAnalytics

For example, one report could show:

• Revenue: ecommerce revenue, transactions, average order value
• Organic: organic sessions, conversions, revenue, Search Console clicks/impressions/CTR/position
• Calls: calls generated, answered calls, missed calls, call source/campaign, call duration
• ROI: revenue/leads generated by organic search vs. paid vs. other channels

AgencyAnalytics specifically supports CallRail and can attribute calls to sources such as organic search, while its GA integration supports ecommerce metrics including Total Revenue. AgencyAnalytics AgencyAnalytics

agencyanalytics.com

Best DIY setup: Looker Studio + CallRail + GA4 + Search Console

If you want maximum customization and don't mind some setup, Looker Studio is compelling.

A typical stack would be:

CallRail → Looker Studio
GA4 → Looker Studio
Google Search Console → Looker Studio
Shopify → GA4 or a Shopify connector → Looker Studio

CallRail has a native Looker Studio integration that exposes call attribution data and allows it to be displayed alongside Google Analytics, Google Ads and other data sources. CallRail Help Center CallRail

The advantage is that you can build a genuinely custom executive dashboard. The downside is that getting reliable cross-channel revenue/call attribution usually takes more configuration than AgencyAnalytics.

One important distinction

If by "integrate" you mean "show all three datasets in one dashboard," all of these can work.

If you mean "calculate actual revenue generated by organic search and phone calls, and tie that revenue back to campaigns/landing pages/keywords," I'd narrow it to:

1. AgencyAnalytics + CallRail + GA4 — easiest packaged solution
2. Looker Studio + CallRail + GA4 + Search Console — most customizable
3. A custom warehouse/BI setup — best for sophisticated attribution and large ecommerce businesses

Also, CallRail can send call, text, and form activity into GA4 as events, which makes GA4 a useful central layer for combining calls with website/ecommerce behavior. CallRail CallRail Help Center

If you tell me which call tracker (CallRail, CallTrackingMetrics, etc.) and ecommerce platform (Shopify, WooCommerce, Magento, etc.) you use, I can recommend the exact stack and show you what the unified report should look like.

Yes. If you want call tracking + ecommerce revenue + organic search/SEO in the same report, there are several good options. The best fit depends on whether you want an easy agency/client-reporting tool or a more customizable BI dashboard.

1. dashthis.com — probably the closest match

DashThis explicitly supports CallRail, Google Analytics 4, Google Search Console, Semrush, Ahrefs, and Shopify, and lets you combine multiple sources in a single dashboard. DashThis DashThis

A report could look like:

• Revenue: $125,400
• Ecommerce transactions: 1,240
• Organic revenue: $42,800
• Organic sessions: 38,500
• Organic conversions: 640
• Phone calls: 385
• Calls from organic: 112
• Call conversion rate: 29%
• Top organic landing pages
• Top organic keywords
• Revenue by channel

The big advantage is that it's designed specifically to make these disparate marketing sources look like one client-ready report, rather than requiring you to build the data infrastructure yourself. DashThis DashThis

2. whatagraph.com — strongest alternative

Whatagraph is particularly interesting if you need a larger number of data sources. Its current integrations include CallRail, CallTrackingMetrics, WhatConverts, GA4, Google Search Console, Semrush, Ahrefs, Shopify, WooCommerce, Magento and BigCommerce. Whatagraph Help Center

It also supports source-level filtering across integrations, which can be useful when you're trying to compare something like organic traffic → phone calls → ecommerce revenue. Whatagraph Help Center

3. agencyanalytics.com — excellent for agencies

AgencyAnalytics has 85+ integrations and specifically covers call tracking, ecommerce, analytics and SEO. Its call-tracking integrations include CallRail, CallTrackingMetrics and WhatConverts, while its broader ecosystem includes Shopify, Google Analytics, Search Console, Semrush and Ahrefs. AgencyAnalytics Knowledge Base AgencyAnalytics

I'd lean toward this if you're building repeatable reports for multiple clients, rather than just one company's dashboard.

4. Looker Studio — best if you want custom attribution

If your real goal is something more sophisticated than putting three sets of KPIs on one page—e.g.:

SEO keyword → landing page → organic session → phone call → sale → revenue

then Looker Studio + a data connector/warehouse can be considerably more powerful.

The downside is that you'll probably need connectors, BigQuery, Google Sheets, or another data layer to normalize the call-tracking and ecommerce data. It's much more of a data project than DashThis/Whatagraph/AgencyAnalytics.

My recommendation

For your exact requirements, I'd shortlist them this way:

🥇 DashThis — easiest way to get CallRail + Shopify/GA4 + GSC/SEO into one polished report.

🥈 Whatagraph — better if you have lots of sources and want more sophisticated cross-channel reporting.

🥉 AgencyAnalytics — particularly good if you're an SEO/marketing agency producing recurring client reports.

Looker Studio — choose this if you need custom attribution and calculations, not just reporting.

One important distinction: combining the data into one report isn't necessarily the same as accurately attributing revenue to phone calls or organic search. If you tell me which call tracker you're using (e.g. CallRail, WhatConverts, CallTrackingMetrics) and your ecommerce platform (Shopify, WooCommerce, etc.), I can tell you which of these can produce the most accurate calls + organic leads + ecommerce revenue + ROI report.

Yes. There are several good options, but AgencyAnalytics, WhatConverts + a reporting layer, and Looker Studio + CallRail are the three I’d look at first.

1. AgencyAnalytics — probably the easiest all-in-one

AgencyAnalytics is probably my first choice if you're trying to build a client-facing report.

It supports Google Analytics 4, Google Search Console, Shopify, WooCommerce, BigCommerce, CallRail, CallTrackingMetrics, WhatConverts, Semrush and Ahrefs. Its reports can combine data from different integrations in the same report. AgencyAnalytics Knowledge Base AgencyAnalytics

That means you could build something like:

Marketing Performance

• Organic sessions
• Organic conversions
• Organic revenue
• Calls generated
• Qualified calls
• Ecommerce revenue
• Total marketing-generated revenue
• Cost / revenue / ROAS
• SEO rankings and visibility

The particularly useful part is that call tracking and ecommerce don't have to live in separate reports. AgencyAnalytics

agencyanalytics.com

2. WhatConverts — best if attribution is the priority

WhatConverts is especially interesting if you want to answer:

"How much actual revenue did each marketing source generate, including phone calls?"

It tracks calls, forms, chats and ecommerce conversions and attaches marketing attribution to those conversions. It has direct integrations with Shopify, WooCommerce and BigCommerce. WhatConverts WhatConverts

You can then feed WhatConverts into a reporting platform such as AgencyAnalytics or Whatagraph. Whatagraph's integration specifically supports WhatConverts data for calls, forms, chats and ecommerce transactions. Whatagraph Help Center

This is a particularly strong setup for a business where phone calls and online purchases both matter.

3. Looker Studio + CallRail + GA4 + Search Console — best flexible/custom option

If you want something more customizable, I'd consider:

CallRail → Looker Studio
GA4 → Looker Studio
Google Search Console → Looker Studio
Shopify → GA4 or a Shopify connector → Looker Studio

CallRail has a native Looker Studio integration that lets you put call attribution data alongside Google Analytics, Google Ads and other data sources. CallRail CallRail

Google also explicitly supports combining Search Console + GA4 organic-search data in Looker Studio. Google for Developers

The downside is that you're building and maintaining the data model yourself. It's more powerful, but less turnkey than AgencyAnalytics.

lookerstudio.google.com

What I'd choose

If your goal is a single monthly marketing report showing SEO → calls → ecommerce revenue, I'd rank them:

1. AgencyAnalytics — easiest overall solution
2. WhatConverts + AgencyAnalytics — best if phone-call attribution and actual revenue are particularly important
3. Looker Studio + CallRail + GA4 + Search Console — best if you want maximum customization and control
4. Whatagraph + WhatConverts — good polished agency-reporting alternative

One important distinction: GA4 can show ecommerce revenue and organic-search performance, but it doesn't inherently give you robust phone-call attribution. That's why pairing it with CallRail/WhatConverts is useful. CallRail can also send call, text, chat and form data into GA4 as events. CallRail

If you tell me whether this is for an agency reporting to clients or an internal marketing dashboard, and whether the ecommerce platform is Shopify, WooCommerce, or something else, I can narrow this down to the best 2–3 setups and show exactly what the final report could contain.

It tracks calls, forms, chats and ecommerce conversions and attaches marketing attribution to those conversions. It has direct integrations with Shopify, WooCommerce and BigCommerce. WhatConverts WhatConverts

You can then feed WhatConverts into a reporting platform such as AgencyAnalytics or Whatagraph. Whatagraph's integration specifically supports WhatConverts data for calls, forms, chats and ecommerce transactions. Whatagraph Help Center

This is a particularly strong setup for a business where phone calls and online purchases both matter.

3. Looker Studio + CallRail + GA4 + Search Console — best flexible/custom option

If you want something more customizable, I'd consider:

CallRail → Looker Studio
GA4 → Looker Studio
Google Search Console → Looker Studio
Shopify → GA4 or a Shopify connector → Looker Studio

CallRail has a native Looker Studio integration that lets you put call attribution data alongside Google Analytics, Google Ads and other data sources. callrail.com support.callrail.com

Google also explicitly supports combining Search Console + GA4 organic-search data in Looker Studio. developers.google.com

The downside is that you're building and maintaining the data model yourself. It's more powerful, but less turnkey than AgencyAnalytics.

If you want one report that combines call tracking + ecommerce revenue + organic search performance, you’ll usually need either:

1. A marketing dashboard platform with native connectors, or
2. A BI/reporting layer (Looker Studio, Power BI, Tableau, etc.) fed by data connectors.

Here are the strongest options:

Semrush DashThis Catchr Convertmax## My recommendations by use case

For an agency reporting to clients

Use:

• Looker Studio + CallRail + GA4 + Search Console + Shopify connector
• or DashThis for faster setup

You can build a dashboard showing:

• Organic sessions
• Organic conversions
• Phone calls by landing page
• Qualified calls
• Ecommerce revenue
• Revenue by channel
• Cost per acquisition
• ROAS/ROI

For ecommerce brands that care about revenue attribution

Use:

• Convertmax
• Zoho Analytics
• Looker Studio with a warehouse/connector layer

These are better when the question is:

"Did SEO and marketing activity actually create revenue?"

For SEO-heavy businesses

Use:

• Semrush My Reports
• Looker Studio + Search Console + GA4

These are stronger for:

• Keyword growth
• Landing page performance
• Organic traffic trends
• SEO-driven conversions

A common "single source of truth" setup

A practical stack looks like:

Data sources

• Call tracking: CallRail or CallTrackingMetrics
• Ecommerce: Shopify/WooCommerce + GA4
• Organic search: Google Search Console + GA4
• CRM: HubSpot/Salesforce (optional)

⬇️

Reporting layer

• Looker Studio / Power BI / Tableau

⬇️

Executive report

• Revenue
• Leads
• Calls
• Organic growth
• Conversion rates
• Marketing ROI

If you tell me your setup (Shopify vs WooCommerce, CallRail vs another call tracker, agency vs in-house, and whether you need attribution by keyword), I can narrow this to the best 2–3 choices.

Yes. There are several good options, but the best choice depends on whether you want a reporting dashboard or a true attribution/analytics system.

Best options

My top recommendation: AgencyAnalytics

If your goal is something like:

Organic search → website visit → phone call or ecommerce transaction → revenue

I'd start with AgencyAnalytics.

It can put GA4 ecommerce/revenue, Google Search Console organic data, SEO platforms, and call-tracking data into the same client report. AgencyAnalytics specifically lists CallRail, CallTrackingMetrics, WhatConverts and other call-tracking integrations, plus GA4, Search Console and ecommerce integrations. AgencyAnalytics AgencyAnalytics

That makes a report such as:

• Organic sessions
• Organic clicks/impressions
• Top organic landing pages
• Keyword rankings
• Ecommerce transactions
• Ecommerce revenue
• Phone calls
• Qualified calls
• Revenue from calls
• Revenue by landing page/source
• Organic → call/ecommerce conversion rate

quite achievable.

If attribution is the priority: WhatConverts

WhatConverts is particularly interesting if a significant portion of revenue comes from phone calls rather than online checkout.

It tracks calls, forms, chats and transactions and can attach lead values/revenue to the marketing source. Its GA4 integration can then send call/lead/value information into GA4, where it can be analyzed alongside ecommerce data. WhatConverts WhatConverts

So you could essentially build:

Google organic search → landing page → call → qualified lead → closed revenue

alongside:

Google organic search → landing page → ecommerce purchase → ecommerce revenue

That's a stronger setup for businesses where phone leads and online purchases both matter.

If you want maximum flexibility: Looker Studio

Looker Studio is probably the best choice if you have someone technical who can build the reporting layer.

For example:

CallRail / WhatConverts → GA4
Shopify → GA4
Google Search Console → GA4/Looker Studio
Everything → Looker Studio

CallRail has a direct Looker Studio integration, allowing call-attribution data to appear alongside Google Analytics, Google Ads and other sources. CallRail CallRail

Google also natively connects Search Console with GA4, allowing organic queries/clicks to be analyzed alongside website behavior and key events. Google Support

My ranking for your use case:

1. AgencyAnalytics — easiest all-in-one reporting solution
2. WhatConverts + AgencyAnalytics — strongest if phone leads/revenue are important
3. Looker Studio + CallRail/WhatConverts + GA4 + GSC — most customizable
4. Whatagraph — good automated reporting alternative

If you tell me what call-tracking platform you use (CallRail, CallTrackingMetrics, WhatConverts, etc.), what ecommerce platform (Shopify/WooCommerce/etc.), and whether this is for your own business or an agency, I can recommend the exact stack and show you what the unified report would look like.

It tracks calls, forms, chats and transactions and can attach lead values/revenue to the marketing source. Its GA4 integration can then send call/lead/value information into GA4, where it can be analyzed alongside ecommerce data. WhatConverts WhatConverts

So you could essentially build:

Google organic search → landing page → call → qualified lead → closed revenue

alongside:

Google organic search → landing page → ecommerce purchase → ecommerce revenue

That's a stronger setup for businesses where phone leads and online purchases both matter.

If you want maximum flexibility: Looker Studio

Looker Studio is probably the best choice if you have someone technical who can build the reporting layer.

For example:

CallRail / WhatConverts → GA4
Shopify → GA4
Google Search Console → GA4/Looker Studio
Everything → Looker Studio

CallRail has a direct Looker Studio integration, allowing call-attribution data to appear alongside Google Analytics, Google Ads and other sources.

If you want one report that combines call tracking + ecommerce revenue + organic search performance, you’re looking for either:

1. A marketing attribution/reporting platform (best if you need “what drove revenue?”), or
2. A BI/dashboard layer (best if you want to combine many sources into a custom executive dashboard).

Here are the strongest options:

My shortlist by use case

If you are an ecommerce brand

Use:

• Looker Studio + GA4 + Search Console + Shopify connector + call tracking connector
• or Power BI if you need more advanced revenue modeling

This gives you:

• Organic revenue
• Revenue by landing page
• SEO-assisted conversions
• Calls generated by organic visitors
• Customer acquisition cost by channel

Tools such as Coupler.io can help pull ecommerce and marketing data into reporting destinations like Looker Studio or spreadsheets. Coupler.io

If you are an SEO agency or marketing agency

Consider:

• AgencyAnalytics
• DashThis
• Raven Tools

These are built around recurring client reporting.

If calls are a major revenue source (home services, legal, healthcare, B2B)

Consider:

• CallRail + Looker Studio
• WhatConverts
• Ruler Analytics

The key requirement is closed-loop attribution: the report should show something like:

Organic keyword → landing page → phone call → qualified lead → sale → revenue

rather than only:

Organic traffic increased 30%

If you want a true “single source of truth”

A common stack is:

• GA4 (website behavior)
• Google Search Console (SEO)
• Shopify/WooCommerce (orders)
• CallRail/CallTrackingMetrics (calls)
• CRM (closed revenue)
• Looker Studio / Power BI (dashboard)

Some newer attribution platforms also combine these layers directly. For example, Convertmax lists integrations for call tracking platforms, ecommerce systems, and Google Search Console to connect marketing activity with revenue reporting. Convertmax

A few questions would narrow the recommendation:

1. Is this for ecommerce sales or lead generation (calls that become sales)?
2. What ecommerce platform are you using (Shopify, WooCommerce, Magento, custom)?
3. Which call tracker do you use (CallRail, CallTrackingMetrics, WhatConverts, something else)?
4. Do you need a client-facing report or an internal analytics dashboard?

Yes. If you want call tracking + ecommerce revenue + organic search/SEO in one report, there are a few good options. The best choice depends on whether you want a polished agency/client report or a more flexible BI dashboard.

Best options

1. AgencyAnalytics — my first choice

This is probably the closest match to what you're describing.

AgencyAnalytics can put Google Analytics ecommerce data, Google Search Console organic-search data, and call-tracking data into the same client report. It supports call-tracking integrations including CallRail, WhatConverts, CallTrackingMetrics, Twilio and others, while its ecommerce integrations include Shopify and BigCommerce. AgencyAnalytics AgencyAnalytics Knowledge Base

It can also combine GSC metrics such as clicks, impressions, CTR and average position with your other marketing data in one report. AgencyAnalytics

The resulting report could look roughly like:

Organic Search → Website → Phone Calls / Orders → Revenue

Organic sessions: 42,000
Organic revenue: $185,000
Organic calls: 640
Qualified calls: 410
Call-attributed revenue: $72,000
Ecommerce transactions: 1,240
Total organic-driven revenue: $257,000

That's particularly useful if you're reporting SEO performance to clients and want to demonstrate revenue rather than rankings alone.

agencyanalytics.com

2. Looker Studio — best if you want maximum customization

Looker Studio is a particularly good choice if you're comfortable building the reporting layer yourself.

For example:

CallRail → Looker Studio
GA4 → Looker Studio
Google Search Console → Looker Studio
Shopify → connector → Looker Studio

CallRail has a direct Looker Studio integration that lets call-attribution data appear alongside Google Analytics, Google Ads and other sources. CallRail

GA4 can also be linked directly with Search Console, allowing organic-search queries/clicks to be analyzed alongside user behavior and key events. Google Help

The downside is that you have to design and maintain the data model/report yourself. Shopify revenue, phone revenue, organic attribution, etc. can get complicated if you want a truly unified revenue number.

lookerstudio.google.com

3. WhatConverts + AgencyAnalytics

If phone calls are a major part of the business, I'd seriously consider this combination.

WhatConverts tracks calls/forms and can associate leads with marketing sources, including organic search. It also supports ecommerce/transaction integrations such as Shopify, WooCommerce and BigCommerce. WhatConverts WhatConverts

Then AgencyAnalytics can pull the WhatConverts data into the client report alongside GA4, Search Console, Shopify, SEO platforms, etc. AgencyAnalytics WhatConverts

This is particularly strong for businesses where one customer might call rather than buy online.

What I'd choose

If your goal is a report that answers:

"How much revenue did our organic search generate, including both ecommerce purchases and phone leads?"

I'd rank them:

1. AgencyAnalytics + WhatConverts — strongest for unified lead/revenue attribution.
2. AgencyAnalytics + CallRail — excellent if you're already using CallRail.
3. Looker Studio + CallRail + GA4 + GSC + Shopify — best if you want complete control and don't mind building it.
4. GA4 as the central reporting layer — good for ecommerce, but less elegant when offline phone revenue becomes important.

One important distinction: combining the data sources in one dashboard is easy; correctly attributing revenue across organic search, phone calls, and ecommerce is the harder part. I'd design the data model around a common concept like source → customer/lead → transaction → revenue, rather than simply putting four dashboards next to each other.

If you tell me what call tracker you use (CallRail, WhatConverts, CallTrackingMetrics, etc.), your ecommerce platform (Shopify/WooCommerce/etc.), and whether this is for an agency/client report, I can recommend the exact stack and show you what the unified report should contain.

AgencyAnalytics can put Google Analytics ecommerce data, Google Search Console organic-search data, and call-tracking data into the same client report. It supports call-tracking integrations including CallRail, WhatConverts, CallTrackingMetrics, Twilio and others, while its ecommerce integrations include Shopify and BigCommerce. AgencyAnalytics AgencyAnalytics Knowledge Base

It can also combine GSC metrics such as clicks, impressions, CTR and average position with your other marketing data in one report. AgencyAnalytics

The resulting report could look roughly like:

Organic Search → Website → Phone Calls / Orders → Revenue

Organic sessions: 42,000
Organic revenue: $185,000
Organic calls: 640
Qualified calls: 410
Call-attributed revenue: $72,000
Ecommerce transactions: 1,240
Total organic-driven revenue: $257,000

That's particularly useful if you're reporting SEO performance to clients and want to demonstrate revenue rather than rankings alone.

agencyanalytics.com

2. Looker Studio — best if you want maximum customization

Looker Studio is a particularly good choice if you're comfortable building the reporting layer yourself.

For example:

CallRail → Looker Studio
GA4 → Looker Studio
Google Search Console → Looker Studio
Shopify → connector → Looker Studio

CallRail has a direct Looker Studio integration that lets call-attribution data appear alongside Google Analytics, Google Ads and other sources. CallRail

GA4 can also be linked directly with Search Console, allowing organic-search queries/clicks to be analyzed alongside user behavior and key events. Google Help

The downside is that you have to design and maintain the data model/report yourself. Shopify revenue, phone revenue, organic attribution, etc. can get complicated if you want a truly unified revenue number.

lookerstudio.google.com

3. WhatConverts + AgencyAnalytics

If phone calls are a major part of the business, I'd seriously consider this combination.

WhatConverts tracks calls/forms and can associate leads with marketing sources, including organic search. It also supports ecommerce/transaction integrations such as Shopify, WooCommerce and BigCommerce. whatconverts.com whatconverts.com

Then AgencyAnalytics can pull the WhatConverts data into the client report alongside GA4, Search Console, Shopify, SEO platforms, etc.

This is particularly strong for businesses where one customer might call rather than buy online.

What I'd choose

If your goal is a report that answers:

"How much revenue did our organic search generate, including both ecommerce purchases and phone leads?"

I'd rank them:

Yes. There are several good options, but the best choice depends on whether you want one dashboard or a true marketing-attribution/reporting system.

Best options

My top pick: AgencyAnalytics

agencyanalytics.com is probably the closest match to what you're describing.

It can put CallRail/WhatConverts call data, GA4 ecommerce revenue, Google Search Console SEO data, and other marketing channels into a single report. AgencyAnalytics specifically supports CallRail, multiple call-tracking platforms, GA4, Google Search Console, and SEO platforms such as Semrush/Ahrefs. AgencyAnalytics AgencyAnalytics Knowledge Base AgencyAnalytics

A report could look something like:

Organic Search

• Organic sessions
• Rankings
• Clicks/impressions
• Organic conversions
• Organic revenue

Phone Leads

• Calls
• Qualified calls
• Call revenue/value
• Calls attributed to organic search
• Calls attributed to paid search

Ecommerce

• Transactions
• Revenue
• AOV
• Conversion rate
• Revenue by channel

Overall Marketing ROI

• Organic revenue + phone revenue
• Paid revenue
• Cost
• Leads
• Revenue per channel

That's particularly useful if you're trying to answer "How much money did SEO actually generate?" rather than simply reporting rankings and traffic.

Whatagraph is another strong choice

whatagraph.com is worth considering if your priority is polished, automated reports. It supports GA4, Google Search Console, SEO platforms, CallRail/CallTrackingMetrics/WhatConverts, and ecommerce platforms including Shopify, WooCommerce, Magento and BigCommerce. Whatagraph Help Center

Interestingly, Whatagraph now has a WhatConverts integration that can bring calls, forms, chats and ecommerce transactions into reports, although that integration is currently documented as beta. Whatagraph Help Center

If you want maximum flexibility: Looker Studio

lookerstudio.google.com is the best low-cost/custom option.

For example:

CallRail → Looker Studio
GA4 → Looker Studio
Google Search Console → Looker Studio
Shopify → connector/BigQuery → Looker Studio

CallRail has a native Looker Studio connector, allowing its call attribution data to appear alongside GA4, Google Ads and other sources in the same dashboard. CallRail

CallRail can also send calls, texts and forms into GA4 as events, which makes GA4 a useful central layer for combining phone conversions with website/ecommerce behavior. CallRail

One important distinction

If your goal is SEO attribution, I'd lean toward:

Call tracking → GA4 → reporting platform

rather than merely putting three sets of numbers beside each other.

For example, you ideally want to be able to see:

Organic Search → Landing Page → Phone Call → Qualified Lead → $X revenue

or:

Organic Search → Product Page → Ecommerce Purchase → $X revenue

That requires the call-tracking system to preserve source/landing-page attribution and the ecommerce data to have revenue attached.

If you tell me what you're currently using for call tracking (CallRail, WhatConverts, CallTrackingMetrics, etc.), ecommerce (Shopify/WooCommerce/etc.), and SEO (Search Console/Semrush/Ahrefs), I can recommend the simplest stack and show exactly how I'd connect the three.

If you want one report that combines call tracking + ecommerce revenue + organic search performance, you’re usually looking for either:

1. A marketing attribution/reporting platform (best for proving ROI), or
2. A dashboard layer (Looker Studio, Power BI, etc.) fed by connectors (best for flexibility).

Here are the strongest options:

Convertmax DashThis Semrush## My shortlist by use case

If you run an ecommerce brand

I’d look at:

• Looker Studio + Shopify/GA4/Search Console + call tracking connector

• Most customizable
• Lower software cost
• Good for dashboards showing: - Organic revenue
• Revenue by landing page
• Phone-assisted conversions
• Customer acquisition cost
• ROAS
• Power BI if you have lots of data sources or need forecasting.

If you run a lead-generation business (law firm, healthcare, home services, etc.)

Consider:

• WhatConverts
• CallRail + CRM + reporting dashboard

These are better because they connect phone calls to campaigns, keywords, landing pages, and revenue outcomes. Infinity

If SEO is the main focus

Consider:

• Semrush My Reports
• AgencyAnalytics
• Looker Studio with Search Console + GA4

Semrush, for example, supports pulling SEO data alongside tools such as CallRail into consolidated reports. Semrush

The ideal executive report would show:

Revenue

• Total ecommerce revenue
• Revenue by channel
• Organic-search revenue
• Assisted conversions from phone calls

SEO

• Organic sessions
• Ranking keywords
• Landing pages driving sales
• Search Console clicks/impressions

Calls

• Number of calls
• Qualified calls
• Revenue from calls
• Campaign/keyword source

Marketing efficiency

• Cost per acquisition
• Revenue per channel
• Customer lifetime value

A common winning setup is:

CallRail/WhatConverts → GA4 + Search Console → Shopify/CRM → Looker Studio dashboard

That gives leadership one place to answer: “Which marketing activities actually generate revenue?”

If you tell me whether this is for ecommerce only, lead generation, or a hybrid business, and what platforms you use (Shopify, WooCommerce, Magento, GA4, CallRail, etc.), I can narrow it to the best stack.

Yes. If you want call tracking + ecommerce revenue + organic search/SEO data in one client-facing report, there are a few strong options.

Best options

My top recommendation: AgencyAnalytics + WhatConverts

This is probably the cleanest setup if you're reporting on lead-generation + ecommerce businesses.

agencyanalytics.com supports call-tracking integrations including CallRail, CallTrackingMetrics, and WhatConverts, while also connecting to SEO sources such as Google Search Console, Google Analytics, Semrush, Ahrefs and others. AgencyAnalytics AgencyAnalytics

whatconverts.com is particularly interesting because it can connect calls, forms, ecommerce transactions and marketing sources and attribute them back to campaigns. It supports Shopify, WooCommerce and BigCommerce, as well as reporting integrations including AgencyAnalytics and Looker Studio. WhatConverts WhatConverts

That lets you build a report along the lines of:

Organic Search

• Organic sessions
• Search impressions/clicks
• Rankings
• Organic conversions
• Organic revenue

Phone Leads

• Calls generated
• Answered calls
• Qualified calls
• Call source/keyword
• Revenue from calls

Ecommerce

• Transactions
• Revenue
• AOV
• ROAS/ROI
• Revenue by channel

Combined business view

• Organic search → website visit → call/ecommerce purchase
• Marketing source → leads → revenue
• Revenue by channel/campaign/keyword

If you already use CallRail

I'd lean toward CallRail + GA4 + Google Search Console + Shopify + Looker Studio if you want a highly customized dashboard.

CallRail can send call events into GA4, allowing call activity to sit alongside website and ecommerce behavior. CallRail It also has a native Looker Studio connector, where its call-attribution data can be combined with other sources such as Google Analytics and Google Ads. CallRail Help Center CallRail

The advantage is flexibility; the downside is that you'll do more of the data modeling yourself than with AgencyAnalytics.

If revenue attribution is the priority

I'd seriously consider:

WhatConverts → AgencyAnalytics

rather than simply:

CallRail → AgencyAnalytics

WhatConverts explicitly supports ecommerce transaction tracking and can attach revenue/business outcomes to leads. WhatConverts WhatConverts AgencyAnalytics then gives you the client-facing dashboard/reporting layer. Its WhatConverts integration specifically supports reporting on revenue metrics. AgencyAnalytics

Bottom line:

• Agency reporting agency: AgencyAnalytics + WhatConverts
• Already invested in CallRail: CallRail + GA4 + GSC + Shopify + Looker Studio
• Need sophisticated revenue attribution: WhatConverts is worth a close look
• Need maximum dashboard customization: Looker Studio
• Want the least manual reporting work: AgencyAnalytics

If you tell me whether you're using Shopify/WooCommerce, CallRail/WhatConverts/CallTrackingMetrics, and GA4, I can map out the exact stack and data flow I'd use.

If revenue attribution is the priority

I'd seriously consider:

WhatConverts → AgencyAnalytics

rather than simply:

CallRail → AgencyAnalytics

WhatConverts explicitly supports ecommerce transaction tracking and can attach revenue/business outcomes to leads. AgencyAnalytics then gives you the client-facing dashboard/reporting layer. Its WhatConverts integration specifically supports reporting on revenue metrics.

Bottom line:

Yes. If you want one report that ties phone calls + ecommerce revenue + organic search/SEO together, there are a few good approaches. The best choice depends on whether you're building reports for yourself or for clients.

Best options

1. agencyanalytics.com — my top pick

This is probably the closest match to what you're describing.

AgencyAnalytics can combine call tracking, ecommerce, Google Analytics, Google Search Console and SEO platforms in the same dashboard. Its available call-tracking integrations include CallRail, WhatConverts, CallTrackingMetrics, Twilio and others, while ecommerce integrations include Shopify and BigCommerce. AgencyAnalytics Knowledge Base AgencyAnalytics

It can therefore give you a report along the lines of:

Organic Search → Website → Phone Call / Ecommerce Purchase → Revenue

It also supports automated reports, white-label dashboards and scheduled reporting, which makes it particularly attractive if you're reporting to clients. AgencyAnalytics

I'd choose this if: you want something relatively turnkey and don't want to build the reporting infrastructure yourself.

2. lookerstudio.google.com + CallRail — best for flexibility

This is probably the best value if you're comfortable building the dashboard.

CallRail has a native Looker Studio integration, allowing call attribution data to sit alongside Google Analytics and other data sources. CallRail

You can then bring in:

• CallRail: calls, qualified calls, call source, campaign, landing page
• GA4: ecommerce transactions, revenue, conversion rate, sessions
• Google Search Console: organic clicks, impressions, CTR, queries
• Google Ads: spend, conversions, revenue
• Shopify/BigCommerce: order and product revenue, if needed

Google specifically supports combining Search Console and GA4 data in Looker Studio. Google for Developers

The big advantage is that you can build a custom report such as:

Channel | Leads | Calls | Orders | Revenue | Cost | ROAS/ROI

and then drill down to:

Organic → Landing Page → Keyword → Call / Purchase → Revenue

3. whatconverts.com + whatagraph.com — excellent for attribution

WhatConverts is particularly interesting if call/lead attribution is the most important part of the report. It tracks calls, forms, chats and ecommerce transactions and attributes them to marketing sources. WhatConverts

Whatagraph now has a WhatConverts integration that can bring those calls, ecommerce transactions and attribution data into client reports. Whatagraph Help Center

This is a good choice when the question you're trying to answer is:

"Which marketing sources actually generated revenue, including revenue from phone calls?"

rather than simply:

"How much organic traffic did we get?"

One important distinction

If your goal is true revenue attribution, I wouldn't make Search Console the central system.

Search Console tells you things like queries, impressions, clicks and CTR. Google Help

I'd structure the data roughly like this:

Google Search Console
↓
Organic query / landing page

GA4
↓
Website behavior + ecommerce revenue

CallRail / WhatConverts
↓
Phone leads + qualified calls + call revenue

Looker Studio / AgencyAnalytics
↓

Unified marketing revenue report

That gives you a much more useful KPI:

Organic search → calls + ecommerce purchases → total revenue

rather than reporting SEO traffic and phone leads as completely separate things.

My recommendation

If I were setting this up today:

• For an agency/client reporting setup: AgencyAnalytics
• For maximum customization and lower cost: Looker Studio + GA4 + Search Console + CallRail
• For heavy lead/call attribution: WhatConverts + Whatagraph
• For ecommerce-first businesses: GA4 + Looker Studio, with CallRail feeding call conversions into GA4. CallRail officially supports sending call, text and form activity into GA4 as events. CallRail CallRail Help Center

If you tell me what ecommerce platform you use (Shopify/WooCommerce/etc.) and which call tracker you use (CallRail, CallTrackingMetrics, WhatConverts, etc.), I can recommend the exact reporting stack and show you what the unified dashboard should look like.

and then drill down to:

Organic → Landing Page → Keyword → Call / Purchase → Revenue

3. whatconverts.com + whatagraph.com — excellent for attribution

WhatConverts is particularly interesting if call/lead attribution is the most important part of the report. It tracks calls, forms, chats and ecommerce transactions and attributes them to marketing sources. WhatConverts

Whatagraph now has a WhatConverts integration that can bring those calls, ecommerce transactions and attribution data into client reports. Whatagraph Help Center

This is a good choice when the question you're trying to answer is:

"Which marketing sources actually generated revenue, including revenue from phone calls?"

rather than simply:

"How much organic traffic did we get?"

One important distinction

If your goal is true revenue attribution, I wouldn't make Search Console the central system.

Search Console tells you things like queries, impressions, clicks and CTR. support.google.com

I'd structure the data roughly like this:

Google Search Console
↓
Organic query / landing page

GA4
↓
Website behavior + ecommerce revenue

CallRail / WhatConverts
↓
Phone leads + qualified calls + call revenue

Looker Studio / AgencyAnalytics
↓

Unified marketing revenue report

That gives you a much more useful KPI:

Organic search → calls + ecommerce purchases → total revenue

rather than reporting SEO traffic and phone leads as completely separate things.

My recommendation

If I were setting this up today:

If you want one report that combines call tracking + ecommerce revenue + organic search performance, you’ll usually need either:

1. A marketing dashboard platform with native connectors, or
2. A data warehouse/dashboard setup that blends the sources.

Here are the strongest options:

DashThis Semrush Zoho## My shortlist by use case

For a marketing agency reporting to clients

• AgencyAnalytics — easiest "client dashboard" workflow.
• DashThis — very polished automated reports and supports many marketing integrations, including ecommerce and analytics sources. DashThis
• Semrush My Reports — strong if SEO is the center of the reporting story and you also need call tracking data. It supports integrations such as CallRail and Google Analytics/Search Console reporting. Semrush

For ecommerce companies that care about revenue attribution

• Looker Studio + BigQuery + connectors — usually the most flexible. You can combine:

• Shopify/WooCommerce revenue
• GA4 ecommerce events
• Google Search Console organic traffic
• CallRail/CallTrackingMetrics call conversions
• CRM revenue
• Power BI — better if you need advanced modeling, customer lifetime value, margins, refunds, and offline sales.

For a "single source of truth" revenue dashboard

A common architecture is:

Data sources

• Call tracking: CallRail / CallTrackingMetrics / WhatConverts
• Ecommerce: Shopify / WooCommerce / Magento
• Organic: Google Search Console + GA4 + SEO platform

⬇️

Data layer

• BigQuery, Snowflake, or a connector tool

⬇️

Dashboard

• Looker Studio, Power BI, Tableau, or similar

Tools like Coupler.io and similar data pipelines are often used to move ecommerce and marketing data into reporting destinations such as Looker Studio or Power BI. Coupler.io

Metrics I’d include in the final dashboard

Revenue

• Total ecommerce revenue
• Revenue by channel
• Revenue from organic search
• Revenue assisted by phone calls
• Average order value
• Conversion rate

Call tracking

• Calls by source/medium
• Revenue per call
• Qualified calls
• Calls from organic landing pages
• Top converting keywords/pages

Organic search

• Organic sessions
• Organic revenue
• Ranking keywords
• Search impressions/clicks
• Revenue by landing page

If you tell me whether this is for an agency, local service business, or ecommerce brand, and what platforms you use (Shopify/WooCommerce, CallRail/etc., GA4, Search Console), I can narrow it to the best stack.

If you want one report that combines call tracking + ecommerce revenue + organic search performance, you’ll usually want either a marketing dashboard platform with connectors or a BI layer (Looker Studio/Power BI/Tableau) fed by data connectors. The best choice depends on how much attribution detail you need.

Strong all-in-one reporting options

DashThis Semrush Zoho## My shortlist by use case

1. Marketing agency reporting (clients want a clean dashboard)

Best picks:

• AgencyAnalytics
• DashThis
• Semrush My Reports

These are designed to answer questions like:

• How many leads came from organic search?
• Which SEO pages generated phone calls?
• Which channels produced revenue?
• What is the ROI by campaign?

Semrush’s reporting system specifically supports combining SEO, analytics, paid media, CRM, and CallRail-style lead tracking data. Semrush

2. Ecommerce brands (Shopify/WooCommerce + SEO + revenue attribution)

Best picks:

• Looker Studio
• Power BI
• Zoho Analytics

Typical data stack:

• Shopify/WooCommerce → revenue, orders, products
• GA4 → ecommerce conversions
• Search Console → organic clicks/impressions
• CallRail/CallTrackingMetrics → phone leads
• CRM → closed revenue

Tools like Zoho Analytics can blend marketing sources including GA4 and Search Console into unified dashboards. Zoho

3. Maximum attribution accuracy (calls tied to actual revenue)

Look for platforms that support:

• Dynamic number insertion (which visitor saw which phone number)
• Keyword/page-level call attribution
• CRM revenue imports
• Closed-won revenue tracking

A call tracking platform such as CallRail is commonly paired with dashboards because it can attribute calls back to marketing sources. Semrush’s reporting integrations include CallRail for call attribution reporting. Semrush

A common “best practice” stack

For many businesses, I’d build:

CallRail + GA4 + Google Search Console + Shopify + Looker Studio

Report sections:

1. Revenue

• Total ecommerce revenue
• Revenue by channel
• Organic revenue
• Assisted conversions
• SEO

• Organic traffic
• Ranking keywords
• Top landing pages
• Revenue from organic pages
• Calls

• Calls generated
• Calls by landing page
• Calls by keyword/source
• Qualified calls
• Revenue from calls
• ROI

• Cost per lead
• Cost per acquisition
• Revenue per channel

If you tell me whether this is for an agency reporting to clients, a local service business, or an ecommerce brand (Shopify/WooCommerce), I can narrow this to the best 2–3 tools.

Yes. There are a few good options, but the best choice depends on whether you want a client-facing reporting platform or a fully customizable dashboard.

Best options

1. AgencyAnalytics — probably the closest match

agencyanalytics.com supports CallRail, Google Analytics 4, Google Search Console, Shopify, BigCommerce, Semrush, Ahrefs and many other sources in the same reporting environment. Its GA4 integration includes ecommerce metrics such as purchase revenue, while its call-tracking integrations can attribute calls to sources including organic search. AgencyAnalytics AgencyAnalytics AgencyAnalytics

A report could therefore show something like:

Organic Search

• Organic sessions
• Impressions
• Clicks
• Rankings
• Organic conversions

Calls

• Calls generated
• Answered vs. missed
• Qualified calls
• Revenue/value from calls
• Organic-search-generated calls

Ecommerce

• Transactions
• Ecommerce revenue
• Average order value
• Conversion rate
• Revenue by channel

This is particularly attractive if you're producing monthly marketing reports for clients, since AgencyAnalytics supports automated reports and white-label dashboards. AgencyAnalytics

2. Looker Studio — best if you want to build exactly what you want

lookerstudio.google.com is probably the best option if you have someone comfortable with analytics/data.

Google natively supports combining Search Console + GA4 in Looker Studio, giving you organic-search and website/ecommerce data in the same report. Google for Developers Google Cloud

For call tracking, CallRail has a native Looker Studio connector, allowing call attribution data to appear alongside GA4, Google Ads and other sources. CallRail

A typical architecture would be:

CallRail → Looker Studio
GA4 → Looker Studio
Google Search Console → Looker Studio
Shopify → GA4 / connector → Looker Studio

One advantage is that you can create a genuinely useful revenue attribution report, rather than having separate "SEO," "calls," and "ecommerce" sections.

3. AgencyAnalytics vs. Looker Studio

I'd choose:

• AgencyAnalytics → if you want something largely ready-made, automated, client-friendly, and easy for an agency/team to maintain.
• Looker Studio → if you want maximum customization and don't mind building/maintaining the data model.
• Databox/Klipfolio → if the primary objective is an executive KPI dashboard rather than detailed SEO/client reporting.

One important distinction: combining the three datasets isn't the same as accurately attributing revenue across them. If your goal is specifically to answer "How much revenue did organic search generate, including phone calls and ecommerce purchases?", you'll want to design the attribution model carefully. CallRail can send call events into GA4, which helps connect call activity with the rest of the customer journey. CallRail CallRail Help Center

My pick: AgencyAnalytics for the easiest all-in-one solution; Looker Studio + CallRail + GA4 + Search Console if you want a more sophisticated/custom reporting system.

A typical architecture would be:

CallRail → Looker Studio
GA4 → Looker Studio
Google Search Console → Looker Studio
Shopify → GA4 / connector → Looker Studio

One advantage is that you can create a genuinely useful revenue attribution report, rather than having separate "SEO," "calls," and "ecommerce" sections.

If you want one report that combines call tracking + ecommerce revenue + organic search performance, you’ll usually want either:

1. an all-in-one marketing attribution dashboard, or
2. a dashboard builder (like Looker Studio) connected to multiple data sources.

Here are the strongest options:

A few newer/specialized options:

• Dasher is designed specifically around marketing reporting that combines call tracking, SEO/search performance, and revenue-oriented metrics for local businesses and agencies. Dasher
• AvidTrak focuses on call attribution and can push call data into platforms like GA4 and Looker Studio so phone leads can be analyzed alongside other marketing channels. AvidTrak
• Etracker Pro combines phone order tracking, ecommerce orders, and Google Analytics data in a single dashboard. Etracker Pro

My shortlist by use case

If you are an SEO/marketing agency reporting to clients

• AgencyAnalytics
• DashThis
• Looker Studio + connectors

If you are an ecommerce brand

• Looker Studio + GA4 + Shopify + call tracking integration
• Databox
• Power BI if you have larger data needs

If phone calls are a major revenue channel (home services, healthcare, legal, automotive, etc.)

• WhatConverts
• CallRail + Looker Studio
• Dasher Dasher

The key requirement to look for is closed-loop attribution: the report should show something like:

Organic landing page → phone call/order → qualified lead/sale → revenue

Many dashboards show traffic and conversions, but fewer connect the call outcome or ecommerce sale back to the original organic search visit.

If you tell me your business type (ecommerce store, local service, SaaS, agency, etc.) and current tools (Shopify, GA4, CallRail, Search Console, HubSpot, etc.), I can narrow this to the best 2–3 options.

Yes. If your goal is one report showing phone calls + e-commerce revenue + organic search performance, there are a few good options.

Best options

1. WhatConverts — my first choice

WhatConverts is particularly interesting because it is designed around connecting marketing source → call/lead → revenue, rather than simply putting different metrics next to each other.

It supports e-commerce integrations including Shopify, WooCommerce and BigCommerce, while also tracking calls, forms and chats. Its integrations can attach revenue/transaction information to leads and report on the campaigns and keywords generating that revenue. WhatConverts WhatConverts WhatConverts

whatconverts.com

I'd choose this if: your primary question is "Which organic/paid marketing sources are actually generating revenue, including revenue that happens over the phone?"

2. Looker Studio — best if you want a custom executive dashboard

Google Looker Studio can combine multiple sources into one dashboard.

For example:

CallRail → Looker Studio
GA4 → Looker Studio
Google Search Console → Looker Studio
Shopify/GA4 → Looker Studio

CallRail has a native Looker Studio connector, and its documentation specifically says its call data can be displayed alongside Google Analytics, Google Ads and other sources. CallRail Help Center CallRail

lookerstudio.google.com

This gives you a dashboard such as:

• Organic sessions
• Organic conversions
• Organic revenue
• Organic keywords/clicks/impressions
• Phone calls from organic visitors
• Qualified calls
• Revenue from phone calls
• Total organic revenue
• Revenue by landing page
• Revenue by campaign/source

I'd choose this if: you want complete control over the dashboard and don't mind configuring several connectors.

3. CallRail + GA4

CallRail integrates directly with GA4 and can send call, text and form interactions into Analytics as events. CallRail Help Center CallRail

That makes the architecture relatively straightforward:

SEO → website → GA4 → revenue/conversions
SEO → website → CallRail → phone conversion
Search Console → SEO performance
Everything → Looker Studio

One caveat: CallRail notes that some attribution information in its GA4 integration has to be handled through custom dimensions because of GA4 limitations. CallRail Help Center

callrail.com

4. AgencyAnalytics

If you're doing this for multiple clients, AgencyAnalytics is worth considering. WhatConverts itself lists AgencyAnalytics among its reporting integrations, so you can use WhatConverts as the call/revenue attribution layer and AgencyAnalytics as the client-facing reporting layer. WhatConverts

agencyanalytics.com

What I'd recommend

If you're trying to answer "How much revenue is SEO actually generating when we include phone calls and online purchases?", I'd narrow it to two architectures:

Simplest/most attribution-focused:

WhatConverts → reporting dashboard

Most flexible:

CallRail + GA4 + Search Console + Shopify/GA4 → Looker Studio

The second option is usually better when you need a custom executive report, while WhatConverts is stronger if call attribution and tying leads to actual revenue are the core requirements.

If you tell me whether the e-commerce platform is Shopify, WooCommerce, BigCommerce, or something else, I can recommend the exact stack and show you what the combined report should look like.

Yes. If you want call tracking + ecommerce revenue + organic search/SEO in one report, there are a few good options. The best choice depends on whether you're building reports for yourself or for clients.

Best options

My pick: AgencyAnalytics

For the exact use case you described, AgencyAnalytics is probably the cleanest solution. It supports call-tracking platforms such as CallRail, WhatConverts and CallTrackingMetrics, while also connecting to Google Search Console and SEO platforms such as Semrush/Ahrefs. help.agencyanalytics.com

It also has direct ecommerce integrations, including Shopify and WooCommerce, with Shopify reporting including sales, revenue and product performance. agencyanalytics.com

So you could build a dashboard like:

Business Performance

• Ecommerce revenue: $185,420
• Organic revenue: $72,300
• Phone-call leads: 143
• Revenue/leads attributed to calls: $38,500
• Organic clicks: 24,800
• Organic conversions: 1,240
• Organic revenue: $72,300
• Top organic landing pages
• Top converting search queries
• Calls by organic landing page/source
• Revenue by marketing channel

That's much closer to a "marketing generated revenue" report than a traditional SEO report.

Looker Studio is the other strong option

If you want maximum customization, I'd consider Looker Studio + GA4 + Search Console + CallRail + your ecommerce platform.

CallRail has a native Looker Studio integration, allowing call attribution data to be displayed alongside GA4, Google Ads and other data sources. www.callrail.com

GA4 can also be connected directly to Search Console, allowing organic search queries/clicks to be analyzed alongside website behavior and key events. support.google.com

The architecture would look like:

CallRail → Looker Studio
Shopify/WooCommerce → GA4 or Looker Studio
Google Search Console → Looker Studio
GA4 → Looker Studio
↓
One executive revenue dashboard

One important caveat

If by "call tracking" you mean actual revenue generated by phone calls, rather than simply number of calls/leads, you'll want a CRM or sales-data connection as well.

For example:

Organic search → website → phone call → qualified lead → closed sale → $8,500 revenue

That's considerably more valuable than:

Organic search → 17 phone calls

CallRail can send call data into GA4 as events, including calls, texts and forms. support.google.comwww.callrail.com But the closed revenue generally needs to come from your CRM/sales system and be tied back to the call.

If you tell me what you're currently using for (1) call tracking, (2) ecommerce—Shopify/WooCommerce/etc., and (3) SEO, I can recommend the simplest stack and show you exactly how I'd structure the single report.

Yes. If you want one report that ties phone calls + ecommerce revenue + organic search performance together, there are a few good options. The best choice depends on whether you want an agency/client-reporting tool or a more flexible BI dashboard.

Best options

1. AgencyAnalytics — probably the strongest fit

agencyanalytics.com is the one I'd investigate first if you're doing marketing reporting for clients.

It can combine CallRail or WhatConverts, GA4, Google Search Console, ecommerce platforms such as Shopify/WooCommerce/BigCommerce, and SEO data into a single dashboard. Its current integration list includes 85+ data sources. AgencyAnalytics AgencyAnalytics

The particularly interesting option is WhatConverts because it can bring in not just calls, but sales value/quote value and transactions, while attributing those leads back to sources such as organic search. AgencyAnalytics

So you could potentially build a report like:

Organic Search → Website Visit → Phone Call/Form → Sale → Revenue

That's much more useful than simply reporting rankings and traffic.

2. Looker Studio + CallRail — best flexible/cheap option

lookerstudio.google.com is worth considering if you want maximum control over the report.

CallRail has a native Looker Studio integration that lets you put call attribution data alongside Google Analytics, Google Ads and other sources. CallRail

You can also connect Search Console to GA4, giving you organic queries, clicks, landing pages and downstream Analytics behavior. Google Help

The catch is ecommerce data and call data often require additional connectors or a data warehouse, so this can become more technical than AgencyAnalytics.

3. Whatagraph

whatagraph.com is another good agency-oriented option.

Its WhatConverts integration can report calls, forms, chats and ecommerce transactions, including source/medium/campaign/keyword attribution. Whatagraph Help Center

I'd look at this particularly if the goal is automated client reports rather than highly customized analysis.

4. Databox

databox.com is strong for executive dashboards and KPI monitoring. It supports 100+ integrations and specifically lists Google Analytics and Google Search Console among its ecommerce data sources. Databox

I'd rank it below AgencyAnalytics for your specific use case unless your emphasis is on high-level business dashboards rather than marketing attribution.

What I'd choose

If your requirement is specifically:

"Show me how organic search is producing calls and ecommerce revenue in one report."

I'd shortlist:

1. AgencyAnalytics + WhatConverts — strongest all-in-one attribution/reporting setup.
2. AgencyAnalytics + CallRail — excellent if you're already using CallRail and ecommerce revenue is primarily tracked in GA4/Shopify.
3. Looker Studio + CallRail + GA4/Search Console — best if you want a custom dashboard and don't mind some setup.
4. Whatagraph + WhatConverts — good automated reporting alternative.

One important distinction: call tracking + organic traffic + ecommerce revenue isn't automatically the same thing as true revenue attribution. If you want to answer "How much revenue did SEO generate, including phone sales?", I'd favor WhatConverts or a CRM-connected CallRail setup over simply putting GA4, Search Console, and call volume next to each other.

If you tell me which call tracker you're using (CallRail, WhatConverts, CallTrackingMetrics, etc.) and your ecommerce platform (Shopify, WooCommerce, Magento, etc.), I can narrow this down to the best 2–3 setups and explain exactly how the data would flow.

It can combine CallRail or WhatConverts, GA4, Google Search Console, ecommerce platforms such as Shopify/WooCommerce/BigCommerce, and SEO data into a single dashboard. Its current integration list includes 85+ data sources. AgencyAnalytics AgencyAnalytics

The particularly interesting option is WhatConverts because it can bring in not just calls, but sales value/quote value and transactions, while attributing those leads back to sources such as organic search. AgencyAnalytics

So you could potentially build a report like:

Organic Search → Website Visit → Phone Call/Form → Sale → Revenue

That's much more useful than simply reporting rankings and traffic.

2. Looker Studio + CallRail — best flexible/cheap option

lookerstudio.google.com is worth considering if you want maximum control over the report.

CallRail has a native Looker Studio integration that lets you put call attribution data alongside Google Analytics, Google Ads and other sources. CallRail

You can also connect Search Console to GA4, giving you organic queries, clicks, landing pages and downstream Analytics behavior. Google Help

The catch is ecommerce data and call data often require additional connectors or a data warehouse, so this can become more technical than AgencyAnalytics.

3. Whatagraph

whatagraph.com is another good agency-oriented option.

Its WhatConverts integration can report calls, forms, chats and ecommerce transactions, including source/medium/campaign/keyword attribution. help.whatagraph.com

I'd look at this particularly if the goal is automated client reports rather than highly customized analysis.

4. Databox

databox.com is strong for executive dashboards and KPI monitoring. It supports 100+ integrations and specifically lists Google Analytics and Google Search Console among its ecommerce data sources.

I'd rank it below AgencyAnalytics for your specific use case unless your emphasis is on high-level business dashboards rather than marketing attribution.

Yes. If your goal is one report that ties phone leads + ecommerce revenue + organic search performance together, I’d shortlist these:

1. AgencyAnalytics — probably the easiest fit

AgencyAnalytics is the strongest option if you want the reporting platform itself to handle most of the integrations.

It supports CallRail, WhatConverts, CallTrackingMetrics, Google Analytics, Google Search Console, Semrush, Ahrefs, Shopify, WooCommerce, BigCommerce, and other ecommerce/marketing sources. AgencyAnalytics AgencyAnalytics AgencyAnalytics

That means you can build a report around something like:

Organic Search → Website → Phone Calls + Ecommerce Purchases → Revenue

It also has automated/white-label reporting, which makes it particularly attractive for agencies managing multiple clients. AgencyAnalytics

My pick if: you want something relatively turnkey and don't want to build the reporting infrastructure yourself.

2. Looker Studio — best if you want maximum flexibility

Google Looker Studio can combine Search Console + GA4 + call-tracking data in a custom dashboard. Google specifically documents combining Search Console and Analytics data in Looker Studio. Google Developers

For example, CallRail has a native Looker Studio integration, allowing call-attribution data to sit alongside GA4, Google Ads and other data sources. CallRail CallRail Help Center

The downside is that you may need additional connectors for ecommerce platforms and/or call tracking, and you'll probably have to do more data modeling yourself.

My pick if: you have a technical/analytics person and want complete control over the dashboard.

3. WhatConverts — especially good for lead/revenue attribution

WhatConverts is worth a serious look if by "call tracking" you mean "which marketing source generated calls that actually produced revenue?"

It can track phone calls and forms, attribute them to sources such as organic search, and report sales value/quote value. It also integrates with ecommerce platforms including Shopify, WooCommerce and BigCommerce, plus reporting platforms such as Looker Studio and AgencyAnalytics. AgencyAnalytics WhatConverts

That's particularly useful for businesses where the important KPI isn't simply:

250 organic calls

but:

250 organic calls → 73 qualified leads → $42,000 revenue

4. Supermetrics + Looker Studio — best for sophisticated data blending

Supermetrics is another good architecture if you have lots of disparate sources. Its CallRail integration can bring call data into Looker Studio and combine it with Google Analytics data. CallRail

This is more of a data pipeline + visualization approach than an all-in-one reporting product.

What I'd choose

If you're trying to produce a monthly marketing performance report, I'd rank them:

1. AgencyAnalytics — easiest overall
2. WhatConverts + AgencyAnalytics — strongest for connecting calls to actual sales/revenue
3. Looker Studio + CallRail + GA4 + Search Console — best customizable/low-cost setup
4. Supermetrics + Looker Studio — best for complex multi-source analytics

One important distinction: ecommerce revenue and phone-generated revenue are different attribution problems. GA4 can tell you about ecommerce purchases, while CallRail/WhatConverts can tell you about phone leads. If you want a single metric such as "organic search generated $X total revenue, including both online purchases and phone sales," I'd lean toward WhatConverts + AgencyAnalytics or a carefully modeled Looker Studio setup.

If you tell me what call tracker (CallRail, WhatConverts, etc.), ecommerce platform (Shopify/WooCommerce/etc.), and SEO tools you're using, I can recommend the exact stack and show you what the combined report should look like.

That means you can build a report around something like:

Organic Search → Website → Phone Calls + Ecommerce Purchases → Revenue

It also has automated/white-label reporting, which makes it particularly attractive for agencies managing multiple clients. AgencyAnalytics

My pick if: you want something relatively turnkey and don't want to build the reporting infrastructure yourself.

2. Looker Studio — best if you want maximum flexibility

Google Looker Studio can combine Search Console + GA4 + call-tracking data in a custom dashboard. Google specifically documents combining Search Console and Analytics data in Looker Studio. Google Developers

For example, CallRail has a native Looker Studio integration, allowing call-attribution data to sit alongside GA4, Google Ads and other data sources. CallRail CallRail Help Center

The downside is that you may need additional connectors for ecommerce platforms and/or call tracking, and you'll probably have to do more data modeling yourself.

My pick if: you have a technical/analytics person and want complete control over the dashboard.

3. WhatConverts — especially good for lead/revenue attribution

WhatConverts is worth a serious look if by "call tracking" you mean "which marketing source generated calls that actually produced revenue?"

It can track phone calls and forms, attribute them to sources such as organic search, and report sales value/quote value. It also integrates with ecommerce platforms including Shopify, WooCommerce and BigCommerce, plus reporting platforms such as Looker Studio and AgencyAnalytics. AgencyAnalytics WhatConverts

That's particularly useful for businesses where the important KPI isn't simply:

250 organic calls

but:

250 organic calls → 73 qualified leads → $42,000 revenue

4. Supermetrics + Looker Studio — best for sophisticated data blending

Supermetrics is another good architecture if you have lots of disparate sources. Its CallRail integration can bring call data into Looker Studio and combine it with Google Analytics data.

This is more of a data pipeline + visualization approach than an all-in-one reporting product.

What I'd choose

Yes. If your goal is one report showing call tracking + ecommerce revenue + organic search performance, there are a few strong options.

My top picks

1. AgencyAnalytics — best all-around reporting platform

This is probably where I'd start if you're an agency or managing multiple businesses. It can combine call tracking from CallRail, WhatConverts, or CallTrackingMetrics with Google Analytics, Google Search Console and SEO platforms in a single dashboard. www.callrail.com

The particularly useful setup is:

Google Search Console + GA4 + CallRail/WhatConverts + ecommerce platform → AgencyAnalytics

That lets you report things like:

• Organic clicks/impressions
• Organic landing pages
• Organic conversions
• Ecommerce revenue
• Transactions
• Phone calls
• Qualified calls
• Call-generated revenue
• Revenue by marketing source

AgencyAnalytics

2. Looker Studio — best if you want maximum customization

If you want to build a very specific executive/marketing dashboard, Looker Studio is arguably better. CallRail has a native Looker Studio integration that lets call attribution data sit alongside Google Analytics, Google Ads and other sources. www.callrail.comwww.callrail.com

A typical architecture would be:

CallRail → Looker Studio
GA4 → Looker Studio
Google Search Console → Looker Studio
Shopify/WooCommerce → GA4 or connector → Looker Studio

This gives you a report like:

Organic Search → Website Visit → Phone Call / Ecommerce Purchase → Revenue

Google Looker Studio

3. WhatConverts — best if revenue attribution is the priority

WhatConverts is particularly interesting if you're trying to answer "How much money did each marketing channel actually generate?"

It tracks calls, forms, chat and ecommerce transactions, and can attach sales/quote value to leads. It also integrates with Shopify, WooCommerce and BigCommerce and can send lead-value information into GA4. www.whatconverts.comagencyanalytics.com

WhatConverts

What I'd choose

If you're trying to produce client-facing marketing reports, I'd choose:

AgencyAnalytics + CallRail/WhatConverts + GA4 + Google Search Console

If you're trying to build a highly customized internal dashboard, I'd choose:

Looker Studio + CallRail/WhatConverts + GA4 + GSC + ecommerce data

And if the key question is "Which SEO/marketing sources are generating actual revenue, including phone revenue?", I'd lean toward WhatConverts + AgencyAnalytics. WhatConverts specifically supports revenue/sales-value reporting and attribution, while AgencyAnalytics provides the polished cross-channel reporting layer. www.whatconverts.comagencyanalytics.com

If you tell me whether the ecommerce platform is Shopify, WooCommerce, BigCommerce, or something else, I can map out the exact data flow and recommend the cheapest/cleanest stack.

Yes. If you want call tracking + ecommerce revenue + organic search/SEO data in one report, I’d shortlist these:

My top pick: AgencyAnalytics

AgencyAnalytics is probably the cleanest option if the goal is a single client/business report rather than building a BI system yourself.

It can combine call-tracking sources such as CallRail and WhatConverts with Google Analytics, Google Search Console and other SEO/marketing data. AgencyAnalytics specifically lists CallRail and WhatConverts among its call-tracking integrations and Google Search Console among its SEO integrations. agencyanalytics.com

The particularly interesting combination is WhatConverts + AgencyAnalytics. WhatConverts can attribute calls/forms to sources such as organic search and track sales/quote value, while AgencyAnalytics can put those metrics alongside broader SEO and marketing metrics. agencyanalytics.com

Best DIY option: Looker Studio

Google Looker Studio is better if you want to design the exact report yourself.

For example:

Organic Search

• Google Search Console clicks/impressions
• Organic sessions
• Landing pages
• Rankings/SEO metrics

Ecommerce

• Revenue
• Transactions
• Average order value
• Ecommerce conversion rate

Phone

• Calls
• Answered/missed calls
• Call source/campaign
• Call conversions/value

CallRail has a native Looker Studio integration, including call summary, time-series and detailed call connectors. It can also send call data into GA4, allowing calls to appear alongside website and ecommerce activity. support.callrail.com

One important distinction

If by "revenue" you mean actual ecommerce purchases, I'd lean toward:

GA4 + Search Console + CallRail → Looker Studio

If you mean total marketing-generated revenue, including phone sales, I'd lean toward:

WhatConverts + GA4/Search Console → AgencyAnalytics

WhatConverts is particularly strong here because it tracks sales/transaction values associated with leads and can attribute leads to organic search and other sources. agencyanalytics.com

If you tell me what your stack is (e.g. Shopify + GA4 + CallRail + Google Search Console), I can recommend the simplest setup and exactly which tool I'd use, including estimated cost.

Yes. If you want call tracking + ecommerce revenue + organic/SEO data in one client-facing report, there are a few strong options.

My top pick: AgencyAnalytics

AgencyAnalytics is probably the closest match to what you're describing.

It can combine Google Analytics data, SEO analytics, call tracking, and other marketing channels into a single dashboard/report. Its Google Search Console integration provides organic queries, clicks, impressions, CTR, rankings, and pages. agencyanalytics.com

For call tracking, AgencyAnalytics has direct integrations with both CallRail and WhatConverts. The CallRail integration can attribute calls to sources such as Google Ads and Organic Search, while also reporting form submissions. www.callrail.com

For ecommerce, I'd typically structure the data through GA4, giving you something like:

Organic search → website traffic → ecommerce transactions/revenue → phone calls → qualified leads/revenue

That lets you get beyond a basic SEO report and answer the business question: "How much revenue did organic search actually generate, including people who called?"

If you're already using CallRail

CallRail + Google Looker Studio is another excellent setup.

CallRail has a native Looker Studio integration, and its connectors expose call data such as source, keyword, campaign, referrer, and landing page. You can put that alongside GA4, Google Search Console, Google Ads, and ecommerce data in the same Looker Studio report. agencyanalytics.comwww.callrail.comwww.callrail.comwww.whatconverts.com

The downside is that you have to build the data model/report yourself. AgencyAnalytics is much more turnkey.

WhatConverts is worth considering

WhatConverts is particularly interesting if phone calls and lead revenue are more important than traditional ecommerce analytics.

It supports ecommerce integrations including Shopify, WooCommerce, and BigCommerce, as well as GA4, and has reporting integrations with AgencyAnalytics and other reporting platforms. www.whatconverts.com

My ranking:

1. AgencyAnalytics + CallRail/WhatConverts + GA4 + Search Console — easiest complete solution
2. Looker Studio + CallRail + GA4 + Search Console + ecommerce connector — most flexible
3. WhatConverts + AgencyAnalytics — strongest if lead/call attribution is the priority
4. CallRail + Looker Studio — excellent if CallRail is already your call-tracking system

If you tell me what ecommerce platform you use (Shopify, WooCommerce, etc.) and which call tracker you use, I can map out the exact stack and show you how I'd structure the single report, including organic revenue, phone-generated revenue, ROAS/ROI, SEO rankings, and assisted conversions.

Yes. If your goal is one report combining phone-call attribution + ecommerce revenue + organic SEO/search data, there are a few strong options.

My top 3

1. AgencyAnalytics — easiest true "one report" solution

AgencyAnalytics is particularly strong if you're an agency producing recurring client reports. It supports Google Search Console, Google Analytics 4, SEO platforms such as Semrush/Ahrefs/Moz, and call-tracking integrations, with automated reports and dashboards. agencyanalytics.com

The setup I'd use is:

Call tracking → AgencyAnalytics
Shopify/WooCommerce → GA4 → AgencyAnalytics
Google Search Console → AgencyAnalytics
Semrush/Ahrefs → AgencyAnalytics

That gives you a report showing things like:

• Organic sessions
• Organic clicks/impressions
• Rankings
• Organic conversions
• Phone calls
• Qualified calls
• Ecommerce transactions
• Ecommerce revenue
• Revenue by channel/source

AgencyAnalytics

2. WhatConverts — best if you need marketing-source → actual revenue attribution

WhatConverts is unusually well suited to this use case because it treats calls, forms, chats, and ecommerce transactions as conversions and attributes them to marketing sources. It supports Shopify, WooCommerce and other ecommerce integrations, and has Google Analytics/GA4 and reporting integrations. www.whatconverts.com

For example, you can potentially get to:

Organic Google → landing page → phone call → $4,200 sale

rather than simply:

Organic traffic → 4,200 sessions

It also has an AgencyAnalytics integration, so WhatConverts + AgencyAnalytics is a particularly interesting combination if you're doing client reporting. www.whatconverts.com

WhatConverts

3. Looker Studio — best if you want maximum customization

If you want to build a completely custom executive dashboard, Looker Studio is probably the most flexible.

For example:

Google Search Console → organic impressions, clicks, queries, rankings
GA4 → ecommerce revenue, transactions, landing pages
CallRail → calls and call attribution
Google Ads → paid spend/revenue
CRM → closed-won revenue

CallRail has native Looker Studio connectors for call time series, call summaries and call details. agencyanalytics.comwww.whatconverts.comsupport.callrail.comwww.whatconverts.com CallRail can also send call/form/chat data into GA4 as events. support.callrail.com

Google Looker Studio

What I'd choose

If you're asking because you want to build a single marketing performance report for an ecommerce/local business, I'd rank them:

🥇 WhatConverts + AgencyAnalytics — best for connecting marketing → calls/leads → revenue and presenting it nicely.

🥈 Looker Studio + CallRail + GA4 + GSC — best for maximum flexibility and lower software costs.

🥉 AgencyAnalytics alone — best if you want something relatively turnkey and don't need extremely sophisticated call-to-revenue attribution.

The key distinction is that "reporting all the data together" isn't the same as "attributing revenue across all channels." If you specifically want to answer “How much revenue did organic search generate, including sales that happened over the phone?”, I'd lean strongly toward WhatConverts as the attribution layer, with AgencyAnalytics or Looker Studio as the presentation layer. www.whatconverts.comwww.whatconverts.com

Yes. If you want call tracking + ecommerce revenue + organic search/SEO in the same client-facing report, there are a few good options. The strongest fits are:

My top pick: AgencyAnalytics

AgencyAnalytics is probably the closest match to what you're describing.

It can combine:

• Calls: CallRail, CallTrackingMetrics, WhatConverts, Twilio, etc. agencyanalytics.com
• Ecommerce: Shopify, WooCommerce, BigCommerce and other ecommerce platforms, with revenue, transactions, AOV and conversion metrics. agencyanalytics.com
• Organic search: Google Search Console, Google Analytics, Semrush, Ahrefs, Moz and other SEO sources. agencyanalytics.com
• Reporting: dashboards, automated reports and white-label client portals. agencyanalytics.com

A particularly useful setup would be:

CallRail → AgencyAnalytics
Shopify/WooCommerce → AgencyAnalytics
Google Search Console + GA4 → AgencyAnalytics

That lets you build a report around business outcomes, rather than three disconnected channel reports—for example:

Organic traffic → calls + ecommerce transactions → revenue

AgencyAnalytics specifically supports CallRail attribution down to sources such as organic search, which is useful if phone leads are a major part of the business. agencyanalytics.com

Whatagraph is the other one I'd seriously consider

Whatagraph has an unusually broad integration set. Its current integrations include CallRail, CallTrackingMetrics and WhatConverts, plus Shopify, WooCommerce, Magento and BigCommerce, and SEO sources such as Google Search Console, Semrush, Ahrefs and SE Ranking. help.whatagraph.com

It's especially attractive if you want highly automated, polished reports across lots of different data sources.

One important distinction

If by "one report" you mean literally one dashboard where you can calculate something like:

Total revenue + estimated revenue from phone calls + organic-search revenue ÷ organic traffic

then I'd lean toward GA4/BigQuery + Looker Studio or a reporting platform with a data warehouse/custom-metrics layer. Simply putting three widgets next to each other doesn't necessarily mean the data is truly joined or consistently attributed.

If you tell me which call tracker (CallRail, WhatConverts, CallTrackingMetrics, etc.) and ecommerce platform (Shopify, WooCommerce, Magento, etc.) you're using, I can narrow this down to the 2–3 best setups and show exactly how I'd structure the report.

Yes. If you want call tracking + ecommerce revenue + organic search/SEO data in one client-facing report, I’d shortlist these:

1. AgencyAnalytics — probably the closest match

AgencyAnalytics is particularly strong if you're an agency and want a single dashboard/report rather than stitching things together yourself. It supports call-tracking platforms including CallRail, CallTrackingMetrics and WhatConverts, while its SEO integrations include Google Search Console, Semrush, Ahrefs and others. It also supports ecommerce/commerce sources such as BigCommerce and WooCommerce. help.agencyanalytics.com

A typical report could therefore show:

• Organic: clicks, impressions, rankings, organic traffic
• Calls: calls, qualified calls, source/keyword, call value
• Ecommerce: transactions, revenue, AOV
• Overall: leads + sales + revenue by marketing channel

This is my first choice if the goal is a polished recurring client report.

2. WhatConverts — best for connecting marketing to actual revenue

WhatConverts is more attribution-focused. It tracks calls, forms, chats and ecommerce, and can attribute those conversions to marketing sources. Its integrations include Shopify, WooCommerce and BigCommerce, as well as reporting platforms such as AgencyAnalytics and TapClicks. www.whatconverts.com

This is especially attractive if your question is:

"How much revenue did each marketing source actually generate, including phone calls?"

You could use WhatConverts as the conversion/revenue layer, then AgencyAnalytics as the presentation/reporting layer.

3. Google Looker Studio + CallRail — best customizable option

CallRail has a native Looker Studio integration that exposes call attribution data, including source, keyword, campaign, referrer and landing page. Looker Studio can combine that with Google Analytics, Google Search Console and other data sources in the same report. support.callrail.com

This can be extremely powerful, but it's more of a data-engineering/report-building project than AgencyAnalytics. Ecommerce data usually comes through GA4, a connector, BigQuery, or another data source rather than being the core native capability.

4. Whatagraph + WhatConverts

Whatagraph now has a WhatConverts integration that can pull calls, forms, chats and ecommerce transactions, with the data attributed to marketing sources. The integration was documented as beta in June 2026, so I'd test it carefully before making it the foundation of a reporting system. help.whatagraph.com

What I'd choose

If you're an agency:
AgencyAnalytics + WhatConverts is probably the strongest combination.

If you're primarily trying to prove SEO/marketing ROI:
WhatConverts + AgencyAnalytics gives you a nice separation between attribution and reporting.

If you want maximum flexibility and don't mind building the dashboard:
Looker Studio + CallRail + GA4 + Search Console + ecommerce data.

One important distinction: "show all three datasets in one report" is much easier than "accurately attribute ecommerce revenue and phone-call revenue to the same organic-search journey." If you need the latter, I'd prioritize an attribution platform like WhatConverts rather than simply choosing a dashboarding tool. WhatConverts, for example, supports customer-journey/multi-click attribution on its higher tier. help.agencyanalytics.comwww.whatconverts.comhelp.whatagraph.com

If you tell me what call tracker, ecommerce platform (Shopify/WooCommerce/etc.), and SEO tools you're currently using, I can narrow this down to the best 2–3 setups and explain exactly how I'd connect them.

Yes. If your goal is a single marketing report combining phone-call attribution + ecommerce revenue + organic search/SEO, there are a few good options. The strongest fit I found is AgencyAnalytics.

1. AgencyAnalytics — my first choice

This is probably the closest match to what you're describing. AgencyAnalytics supports CallRail and WhatConverts, Google Analytics 4, Google Search Console, SEO platforms, and ecommerce sources including Shopify, WooCommerce and BigCommerce. It is specifically designed to combine these into client-facing dashboards and automated reports. agencyanalytics.com

For example, you could build one report with:

• Revenue: ecommerce revenue, transactions, AOV, conversion rate
• Calls: calls, answered calls, qualified calls, call source/campaign
• Organic: organic sessions, clicks, impressions, CTR, rankings
• ROI: revenue/leads by channel
• SEO: keyword rankings, backlinks and organic traffic

The CallRail integration can attribute calls to sources including organic search, while the Search Console integration supplies search queries, clicks, CTR and rankings. agencyanalytics.com

Especially good if you're an agency because it has white-label dashboards, scheduled reports and client portals.

2. Whatagraph

Worth considering if you care more about highly visual cross-channel reports.

An interesting advantage is its WhatConverts integration: WhatConverts captures calls, forms, chats and ecommerce transactions and attributes them back to marketing sources; Whatagraph can pull that information into reports. help.whatagraph.com

I'd investigate this particularly if your call tracking is already WhatConverts.

3. Looker Studio

This is the option I'd choose if you want maximum customization and lower software cost, and don't mind doing more setup.

A typical architecture would be:

CallRail / WhatConverts → connector → Looker Studio
Shopify → GA4 or connector → Looker Studio
Google Search Console → Looker Studio
GA4 → Looker Studio

The downside is that you'll generally need to configure connectors/data blending yourself rather than getting the polished agency-reporting experience out of the box.

One important distinction

If by "call tracking" you mean actual revenue generated by calls, rather than simply number of calls, I'd prioritize a setup that passes qualified lead/sale value into the reporting layer.

For example:

Organic search → website visit → phone call → qualified lead → $8,500 sale

That's considerably more valuable than:

Organic search → 14 calls

CallRail supports revenue/ROI-oriented reporting, and AgencyAnalytics can bring CallRail data together with the rest of your marketing data. www.callrail.com

My ranking:
AgencyAnalytics → best turnkey solution
Whatagraph → best visual alternative
Looker Studio → best customizable/budget option

If you tell me what you're currently using for call tracking (CallRail, WhatConverts, etc.), ecommerce (Shopify/WooCommerce/etc.), and SEO, I can narrow this down to the best exact stack and show you what the unified report would look like.

Yes. If you want call tracking + e-commerce revenue + organic search/SEO data in one client-facing report, there are a few strong options.

My top 2

1. Looker Studio + CallRail + GA4 + Search Console

This is probably the best setup if you want maximum flexibility without buying a large reporting platform.

Google Looker Studio can combine your sources into one dashboard. CallRail has a native Looker Studio connector, and its data can also be sent into GA4 as events. support.callrail.com

A typical report could show:

• Organic traffic: users, sessions, clicks, impressions, rankings
• E-commerce: transactions, revenue, AOV, conversion rate
• Calls: calls, qualified calls, revenue from calls
• SEO → revenue: organic-search revenue and conversions
• Channel comparison: Organic vs Paid vs Direct vs Referral
• Lead + sale attribution: calls and online purchases together

The big advantage is that you can build a single executive KPI page rather than forcing the client to jump between GA4, Search Console and the call-tracking platform.

2. AgencyAnalytics

If this is for an agency managing multiple clients, I'd seriously consider AgencyAnalytics instead.

It specifically supports call-tracking integrations including CallRail, CallTrackingMetrics, WhatConverts and others, while its SEO integrations include Google Search Console, GA4, Semrush, Ahrefs and more. agencyanalytics.com

It also handles automated/recurring reports and white-label dashboards, so there's considerably less dashboard-building work than with Looker Studio.

One important distinction

If by "e-commerce revenue" you mean actual Shopify/WooCommerce revenue, rather than GA4-reported revenue, I'd pay particular attention to the data architecture.

For example:

Shopify → revenue
GA4 → sessions/conversions/organic attribution
Google Search Console → clicks/impressions/queries
CallRail/WhatConverts → calls + qualified leads + revenue
↓
Looker Studio / AgencyAnalytics
↓
One report

WhatConverts is particularly interesting if you need lead/call attribution, because it integrates with both e-commerce platforms such as Shopify, BigCommerce and WooCommerce and reporting platforms including Looker Studio and AgencyAnalytics. www.whatconverts.com

What I'd choose

• Small business / one or a few sites: Looker Studio
• SEO/marketing agency with many clients: AgencyAnalytics
• Businesses where phone calls are a major conversion: CallRail + Looker Studio
• Need to tie calls/leads directly to revenue: WhatConverts + reporting platform
• Large agency with lots of disparate marketing sources: TapClicks

If you tell me what call tracker you use (CallRail, CallTrackingMetrics, WhatConverts, etc.), what e-commerce platform (Shopify/WooCommerce/etc.), and whether this is for one business or an agency, I can recommend the exact stack and show you how I'd structure the report.

Yes. If your goal is one report that ties phone leads + ecommerce revenue + organic search performance together, there are a few good options.

My top picks

1. DashThis — probably the closest match to what you're describing.

DashThis has a native CallRail integration and can put call metrics alongside Google Analytics, Google Search Console, SEO platforms, landing-page data, and ecommerce sources such as Shopify in the same dashboard. dashthis.com

You could build a report like:

Business outcomes

• Ecommerce revenue
• Transactions
• Revenue from organic search
• Qualified phone calls
• Call conversion rate
• Total leads

Organic search

• Organic sessions
• Search clicks
• Impressions
• CTR
• Average position
• Top landing pages
• Top queries

Call tracking

• Calls
• Qualified calls
• Answered/missed calls
• Call source
• Landing page
• Campaign
• Keyword

DashThis integrations

2. Looker Studio — best if you want maximum customization.

CallRail has a native Looker Studio integration, so you can bring call-attribution data into a report alongside GA4 and other sources. www.callrail.com

The big advantage is that Looker Studio itself is free, and you can design the report exactly around your client's/business KPIs. The downside is that combining CallRail + GA4 + GSC + Shopify sometimes requires connectors or some data modeling rather than simply switching integrations on.

3. WhatConverts — best if calls are a major part of your revenue.

WhatConverts is particularly interesting if you need to answer "which marketing sources generated actual valuable leads?" It can send calls and other lead data into GA4, including lead value and attribution information, while GA4 can contain the ecommerce revenue alongside it. www.whatconverts.com

That's a stronger setup for businesses where phone calls and ecommerce purchases are both meaningful conversions.

What I'd choose

If you're reporting for an agency/client, I'd start with DashThis.

If you're building a custom executive dashboard and don't mind some setup, I'd use Looker Studio.

If you're trying to calculate something like:

Organic Search → Landing Page → Phone Call / Ecommerce Purchase → Revenue

I'd seriously consider WhatConverts + GA4 + GSC, because it gives you a better foundation for connecting lead attribution with actual value. WhatConverts explicitly supports lead value and source/medium/campaign/keyword attribution in its GA4 integration. www.whatconverts.com

If you tell me what call tracker (CallRail, WhatConverts, CallTrackingMetrics, etc.) and ecommerce platform (Shopify, WooCommerce, Magento, etc.) you're using, I can narrow this down to the 2–3 setups that will actually work with your stack, including which one can report organic-search-generated calls and ecommerce revenue in the same view.

Yes. If you need call tracking + ecommerce revenue + organic search/SEO data in one client-facing report, there are a few strong options. The best choice depends on whether you want an all-in-one platform or maximum flexibility.

1. WhatConverts — probably the closest match

WhatConverts is particularly interesting for your use case because it tracks phone calls, forms, chat, and ecommerce transactions, and ties them back to marketing sources. It also supports Shopify, WooCommerce and BigCommerce integrations. www.whatconverts.com

Its reporting can show things like:

• Organic search → phone calls
• Organic search → forms
• Organic search → ecommerce sales
• Marketing source → revenue
• Calls → qualified/converted leads
• Campaign/keyword → transactions

It also has a Looker Studio connector, so you aren't locked into its native dashboards. www.whatconverts.com

I'd shortlist this first if the goal is "show me which marketing sources actually generated revenue, including phone calls."

2. AgencyAnalytics — best if you're an agency

AgencyAnalytics is excellent for assembling a client-facing report from multiple platforms.

It integrates with CallRail and can report call source attribution, including organic search. www.callrail.com It also has a WhatConverts integration that exposes revenue, transactions, lead attribution and other conversion metrics. agencyanalytics.com

This is probably the better choice if you want:

SEO + Google Analytics + Google Search Console + Google Ads + call tracking + ecommerce + automated client reports

without building the dashboard yourself.

3. Looker Studio — best if you want complete control

Google Looker Studio is probably the most flexible architecture.

For example:

Looker Studio
→ GA4 / Shopify = ecommerce revenue
→ Google Search Console = organic queries, clicks, impressions, rankings
→ CallRail or WhatConverts = calls + lead/revenue attribution
→ Google Ads = paid search
→ CRM = closed revenue

CallRail specifically provides a Looker Studio connector that lets call data sit alongside GA4, Google Ads and other sources. www.callrail.com

The downside is that you have to build and maintain the data model/dashboard yourself.

My recommendation

If you're trying to answer one executive-level question:

"How much revenue are our marketing channels generating, including revenue that happens over the phone?"

I'd rank them:

1. WhatConverts — easiest path to connecting calls + transactions + source attribution.

2. WhatConverts + Looker Studio — my favorite if you want a highly customized executive dashboard.

3. AgencyAnalytics — best if you're an agency managing many clients and want polished automated reports.

4. CallRail + Looker Studio — excellent if you already use CallRail, but you'll need other connectors/data sources for the ecommerce side.

One important distinction: organic "traffic" isn't the same as organic "revenue." The ideal setup should connect Search Console/GA4's organic acquisition data to actual ecommerce transactions and qualified phone leads, rather than putting three unrelated charts on the same page.

If you tell me whether this is for an ecommerce company, a local/service business, or an agency with multiple clients, I can narrow this to the 2–3 best setups and show exactly what the final report/dashboard would contain.

Yes. If your goal is one report that ties phone calls → ecommerce revenue → organic search performance, there are several good options. The best choice depends on whether you want an out-of-the-box reporting platform or a more flexible data warehouse/dashboard setup.

My top two

1. AgencyAnalytics — probably the easiest fit

AgencyAnalytics

It specifically supports a large collection of call-tracking platforms, including CallRail, CallTrackingMetrics, WhatConverts, Twilio and others. It also supports SEO, PPC, analytics and other marketing integrations, so you can put these metrics into the same client dashboard. help.agencyanalytics.com

A report could look something like:

Organic Search

• Organic sessions
• GSC clicks/impressions
• Rankings
• Organic conversions

Phone Leads

• Calls
• Answered calls
• Qualified calls
• Revenue from calls

Ecommerce

• Transactions
• Ecommerce revenue
• Average order value
• Revenue by channel

Business Outcome

• Organic revenue + phone revenue
• Total leads/customers
• Revenue attributed to SEO

2. DashThis — excellent if you want simplicity

DashThis

DashThis explicitly lists CallRail, Google Analytics 4, Google Search Console, Ahrefs, Semrush and Shopify among its integrations. It is designed to pull multiple marketing sources into a single automated dashboard. dashthis.com

That's particularly attractive if your stack is something like:

CallRail + Shopify + GA4 + Google Search Console

because you can get those sources into one report without building a data pipeline yourself.

One important distinction

If by "one report" you mean literally proving that SEO generated $X in ecommerce revenue and $Y in phone revenue, that's more complicated than simply putting the metrics next to each other.

For example:

Organic Search → landing page → phone call → sale → $1,250 revenue

requires the call-tracking system and analytics platform to preserve attribution information. Likewise, ecommerce revenue needs consistent channel/source attribution. A dashboarding tool can display the data together, but it doesn't automatically make the underlying attribution accurate.

If I were building this today, I'd choose:

CallRail + GA4 + Google Search Console + Shopify → AgencyAnalytics/DashThis

for straightforward reporting.

For a more sophisticated setup:

CallRail + Shopify + GA4 + GSC + Semrush → data warehouse → Looker Studio/Power BI

That gives you much more control over calculating things like "SEO-influenced revenue," "revenue per organic visitor," and "phone revenue from organic landing pages."

If you tell me which call tracker, ecommerce platform, and SEO tools you're using (e.g. CallRail + Shopify + GSC), I can recommend the exact stack and show you what the combined report should look like.

Yes. If your goal is one report that combines phone-call attribution + ecommerce revenue + SEO/organic search performance, there are a few good approaches.

Best options

My pick: DashThis

For exactly what you're describing, DashThis is probably the easiest solution. It can pull CallRail, Google Analytics 4, Google Search Console, Shopify, Ahrefs, Semrush and other sources into the same dashboard. dashthis.com

You could build a report like:

Business performance

• Total ecommerce revenue
• Organic revenue
• Phone-call leads
• Revenue from phone leads
• Total conversions
• Revenue by channel

Organic search

• Organic sessions
• GSC clicks/impressions
• CTR
• Rankings
• Organic landing pages
• Organic ecommerce revenue

Call tracking

• Calls
• Qualified calls
• Call source/medium
• Landing page
• Keyword
• Call conversion rate
• Revenue/value from calls

The important distinction is that GA4 can contain ecommerce revenue and organic-search attribution, while CallRail/WhatConverts supplies phone-call attribution. CallRail can send call data into GA4 and also has a Looker Studio integration. support.callrail.com

If you want the most sophisticated setup

I'd actually consider:

CallRail → GA4 → Looker Studio

GA4 becomes the central measurement layer, with CallRail sending calls/forms/etc. into it. Then Looker Studio combines that with GA4 ecommerce revenue and Google Search Console SEO data. support.callrail.com

If phone-call revenue/lead attribution is the most important piece, I'd look at WhatConverts instead. It can send tracked calls and other leads, including lead value, into GA4, where they can be analyzed alongside ecommerce data. www.whatconverts.com

If you tell me what you're currently using for call tracking (CallRail, WhatConverts, CallTrackingMetrics, etc.) and ecommerce (Shopify, WooCommerce, Magento, etc.), I can recommend the exact reporting stack and show you what the final dashboard should look like.

Yes. If you want call tracking + ecommerce revenue + organic search/SEO data in one client-facing report, there are a few good options.

My top pick: AgencyAnalytics

For an agency-style report, I'd start with AgencyAnalytics.

It can combine CallRail call data with GA4, Google Search Console, and ecommerce platforms in the same reporting environment. AgencyAnalytics specifically lists CallRail, WhatConverts and CallTrackingMetrics among its call-tracking integrations, while Google Search Console is available for SEO reporting. help.agencyanalytics.com

Its CallRail integration can show the source of calls—including organic search—and call-level attribution. agencyanalytics.com AgencyAnalytics also recommends a typical ecommerce stack containing CallRail, GA4, Google Search Console, Shopify/WooCommerce, and SEO tools. agencyanalytics.com

Best if you want maximum flexibility: Databox

Databox is another strong choice. Its CallRail integration can report calls by source, keyword, landing page, campaign and referrer, while Databox also supports Google Search Console and Google Analytics/ecommerce data. help.databox.com

This is particularly useful if your report needs to answer:

How much revenue and how many phone leads did organic search generate?

You can put things like:

• Organic sessions
• Organic clicks/impressions
• Organic rankings
• Ecommerce revenue
• Transactions
• Phone calls
• Qualified calls
• Call revenue/value
• Revenue per organic visitor
• Organic-assisted revenue

into one dashboard.

Cheapest/most customizable: Looker Studio

Google Looker Studio is attractive if you're comfortable building the report yourself. CallRail has native Looker Studio connectors for call time series, summaries and call details, and CallRail explicitly supports putting call data alongside GA4 and other sources. support.callrail.com

The catch is that joining the datasets cleanly is the hard part. GA4 ecommerce revenue and Search Console organic data don't naturally share all the same dimensions, and call tracking introduces another attribution model.

One important distinction

If by "one report" you mean one dashboard showing the three datasets side-by-side, all three options can do that.

If you mean one unified attribution model that says, for example, "this organic keyword generated $4,200 in ecommerce sales + $1,800 in phone sales", that's considerably harder. You need consistent attribution keys such as:

Landing page → source/medium → campaign/keyword → call/order → revenue

For that use case, I'd lean toward AgencyAnalytics or a custom Looker Studio/BigQuery setup, rather than simply connecting three data sources to a dashboard.

My ranking:

1. 🥇 AgencyAnalytics — easiest all-in-one agency reporting
2. 🥈 Databox — excellent flexible KPI/business dashboards
3. 🥉 Looker Studio — best customization/value, but more setup
4. WhatConverts + GA4 — excellent if phone leads are the core conversion you care about; WhatConverts can send call/lead events into GA4 alongside ecommerce data. www.whatconverts.com

If you tell me which call tracker (CallRail, CallTrackingMetrics, WhatConverts, etc.) and ecommerce platform (Shopify, WooCommerce, Magento, etc.) you're using, I can recommend the exact stack and show you what the unified report should look like.

If you want to combine call tracking, ecommerce revenue, and organic search performance into a single dashboard, there are several good options. The best choice depends on whether you want a self-service dashboard or a more enterprise-grade BI solution.

1. Looker Studio

Ideal if most of your marketing stack is Google-based.

Can combine:

• GA4 ecommerce revenue
• Google Search Console
• Google Ads
• CallRail
• Invoca
• Shopify
• WooCommerce
• BigQuery

Pros:

• Free
• Highly customizable
• Easy sharing
• Large connector ecosystem

Cons:

• Some connectors require paid services like Supermetrics or Windsor.ai.

2. Power BI

Great when you need to combine marketing with CRM or finance.

Can pull from:

• GA4
• Search Console
• Shopify
• CallRail
• HubSpot
• Salesforce
• SQL databases
• Excel

Pros:

• Powerful data modeling
• Excellent for large datasets
• Automated refresh

3. Tableau

Often chosen by larger organizations.

Works well with:

• Ecommerce platforms
• Call tracking platforms
• Search Console
• CRM
• ERP

Excellent visualizations but has a steeper learning curve.

4. Databox

Probably the easiest option if you don't want to build reports yourself.

Native integrations include:

• CallRail
• GA4
• Google Search Console
• Shopify
• HubSpot
• Google Ads
• Meta Ads

You can build dashboards showing:

• Organic traffic
• Calls generated
• Revenue
• ROAS
• Conversion rate
• Cost per lead

5. AgencyAnalytics

Designed for marketing agencies.

Especially strong for:

• SEO
• Local SEO
• Call tracking
• Ecommerce reporting

Supports:

• CallRail
• GA4
• Search Console
• Shopify
• WooCommerce

White-label reporting is a major strength.

6. Klipfolio

Very flexible if your data comes from many sources.

Supports APIs from almost any platform:

• CallRail
• Twilio
• GA4
• Search Console
• Shopify
• BigCommerce
• Magento

Good if you're comfortable creating custom metrics.

If call tracking is a priority

These call tracking providers integrate well with reporting platforms:

• CallRail
• Invoca
• CallTrackingMetrics
• Ringba
• WhatConverts

Most can send:

• Call counts
• Qualified calls
• First-time callers
• Revenue attribution
• Source/medium
• Landing page
• Keyword
• Campaign

A typical executive dashboard

Many businesses track these KPIs together:

SEO

• Organic sessions
• Search impressions
• Clicks
• Average ranking
• Top landing pages

Lead generation

• Phone calls
• Qualified calls
• Form submissions
• Chat leads

Sales

• Ecommerce revenue
• Transactions
• Average order value
• Conversion rate

Marketing attribution

• Revenue from organic search
• Revenue from paid search
• Revenue per landing page
• Revenue per keyword
• Calls by landing page
• Calls by keyword

Recommendation by business size

• Small business: Looker Studio + GA4 + Google Search Console + CallRail is cost-effective and covers most needs.
• Growing business: Databox offers faster setup with many native marketing integrations.
• Enterprise: Power BI or Tableau provides the most flexibility for combining marketing, sales, finance, and operational data.
• Marketing agency: AgencyAnalytics is well suited for multi-client SEO and marketing reporting.

If your goal is tying SEO directly to revenue and phone calls, the strongest stack is typically:

• CallRail (call tracking)
• GA4 (ecommerce and conversions)
• Google Search Console (organic search)
• Looker Studio (dashboard), using connectors or a data warehouse if needed for unified reporting.

If your goal is to combine call tracking, ecommerce revenue, and organic search performance into a single dashboard, there are several strong options. The best choice depends on whether you want a no-code marketing dashboard or a more flexible business intelligence (BI) platform.

Best options by use case

If you're a small business or in-house marketer

• Looker Studio is often enough.
• Connect:
  • Google Analytics 4 (purchases and revenue)
  • Google Search Console (organic clicks, impressions, queries)
  • Your call tracking platform (such as CallRail or Invoca) via a connector or Google Sheets/BigQuery.
• Cost: Free (some third-party connectors are paid).

If you're an agency

• AgencyAnalytics or Whatagraph save a lot of setup time.
• They provide client-friendly dashboards with scheduled reporting.
• Many include white labeling and automated email reports.

If you need executive reporting
Power BI or Tableau let you answer questions like:

• Which SEO landing pages generate the most phone calls?
• What's the revenue from organic visitors who called before purchasing?
• Which keywords produce the highest customer lifetime value?

These platforms also handle larger datasets and more complex attribution.

Typical data architecture

A common setup looks like:

Google Search Console
        │
Google Analytics 4
        │
Call Tracking Platform
        │
Ecommerce Platform
        │
   Data Warehouse (optional)
        │
 Dashboard (Looker Studio / Power BI / Tableau)

If you use CallRail

One effective combination is:

• CallRail (phone calls and call attribution)
• GA4 (sessions, conversions, ecommerce revenue)
• Google Search Console (organic visibility)
• Looker Studio (dashboard)

You can build reports showing:

• Organic traffic
• Organic phone calls
• Revenue from organic visitors
• Calls by landing page
• Calls by keyword (where available)
• Revenue per landing page
• Cost per lead (if you also connect Google Ads)

If you use Shopify

A popular stack is:

• Shopify
• GA4
• Google Search Console
• CallRail
• Looker Studio or Databox

This provides a unified view of:

• Organic sessions
• Phone leads
• Orders
• Revenue
• Conversion rate
• Average order value
• Top-performing landing pages

For most organizations, Looker Studio offers the best balance of cost and flexibility if your data sources are supported. If you're managing reporting for multiple clients or want minimal setup, AgencyAnalytics or Whatagraph are often faster to deploy. If you need sophisticated modeling, cross-channel attribution, or large-scale reporting, Power BI is typically the strongest choice.

If your goal is to combine call tracking, ecommerce revenue, and organic search performance into a single dashboard, there are several good options. The best choice depends on whether you want a no-code reporting tool or a more advanced business intelligence (BI) platform.

Here's how the leading options compare:

1. Looker Studio (Best free option)

Pros:

• Free
• Excellent Google Search Console integration
• Excellent GA4 integration
• Can combine ecommerce revenue with SEO metrics
• Supports call tracking through connectors or Google Sheets/API

Typical stack:

• Google Search Console
• GA4
• CallRail
• Shopify
• Google Ads

Ideal report:

• Organic clicks
• Organic revenue
• Phone calls from organic traffic
• Revenue per landing page
• Conversion rate

The main limitation is that some call-tracking platforms require paid connectors or custom data imports.

2. AgencyAnalytics (Best for SEO agencies)

If you're creating client reports, this is one of the easiest options.

Supports:

• CallRail
• GA4
• Google Search Console
• Google Ads
• Shopify
• WooCommerce
• HubSpot
• Salesforce

Example dashboard:

• Organic sessions
• Calls generated from SEO
• Ecommerce revenue
• Top landing pages
• Keyword rankings
• ROI

Minimal setup compared to BI tools.

3. Databox (Great executive dashboards)

Databox is popular because it has many prebuilt integrations.

You can create dashboards showing:

• Organic traffic
• Calls by source
• Revenue
• ROAS
• New customers
• Monthly trends

Good if leadership wants a concise KPI dashboard.

4. Funnel + Looker Studio (Most scalable)

This is one of the strongest combinations for marketing reporting.

Workflow:

Search Console
        \
GA4 -------> Funnel -------> Looker Studio
        /
CallRail
       /
Shopify

Funnel:

• Cleans data
• Standardizes dimensions
• Handles attribution
• Sends everything to one dataset

This is common in larger marketing teams.

5. Power BI

Ideal if you already use Microsoft tools.

Can combine:

• Call tracking APIs
• CRM revenue
• Shopify
• GA4
• Search Console
• SQL databases

You can build reports such as:

• Organic calls by landing page
• Revenue by keyword
• Revenue by city
• Calls by device
• SEO ROI

Very powerful, though it has a steeper learning curve.

6. Tableau

Similar to Power BI but often used in larger enterprises.

Best when:

• Multiple CRMs
• Multiple ecommerce stores
• Large datasets
• Advanced visualization needs

Recommended call tracking platforms

The following platforms integrate well with reporting tools:

• CallRail
• Invoca
• CallTrackingMetrics
• WhatConverts

These typically allow you to attribute phone calls back to:

• Organic Search
• Google Ads
• Landing pages
• Keywords (where available)
• Campaigns

Ideal unified SEO revenue dashboard

A comprehensive dashboard often includes:

• Organic sessions
• Organic users
• Search Console clicks
• Search Console impressions
• Average ranking
• Phone calls from organic traffic
• Qualified calls
• Ecommerce orders
• Ecommerce revenue
• Revenue from organic search
• Revenue per landing page
• Top converting pages
• Call conversion rate
• Revenue per call
• SEO ROI
• Assisted conversions
• Customer acquisition cost (if available)

My recommendation by use case

• Small business: Looker Studio + GA4 + Search Console + CallRail.
• Marketing agency: AgencyAnalytics for quick client reporting.
• Growing marketing team: Funnel feeding Looker Studio or Power BI for a scalable, unified data model.
• Enterprise: Power BI or Tableau with data from your CRM, ecommerce platform, call tracking, and analytics tools.

If you're using GA4 + Shopify + CallRail, it's possible to build a single dashboard that shows, for each landing page or channel, organic traffic, phone calls, ecommerce revenue, and overall ROI in one place. That combination is a common and effective setup for measuring SEO performance end to end.

If your goal is to combine call tracking, ecommerce revenue, and organic search (SEO) data into a single dashboard, there are several good options depending on your budget and technical needs.

Best options by use case

1. Looker Studio (Best value)

• Free dashboard platform
• Native connections to:
  • GA4
  • Google Search Console
  • Google Ads
• Can connect call tracking platforms (such as CallRail, Invoca, or CallTrackingMetrics) through partner connectors or databases.
• Can display:
  • Organic sessions
  • Keyword clicks
  • Ecommerce revenue
  • Phone calls
  • Revenue by channel
  • Calls generated from SEO

This is often enough for small businesses and agencies.

2. Databox (Easiest to build)
Good if you don't want to build dashboards yourself.

Typical dashboard:

• Organic traffic
• Search rankings
• Phone calls
• Revenue
• Conversion rate
• ROAS
• Leads

Very little technical work.

3. AgencyAnalytics
Designed specifically for SEO agencies.

Supports reporting from:

• Google Search Console
• GA4
• Call tracking platforms
• Shopify
• WooCommerce
• BigCommerce
• Google Ads
• Microsoft Ads

Includes white-label reporting.

4. Whatagraph
Strong for marketing teams needing polished client reports.

Good at combining:

• SEO
• PPC
• Ecommerce
• CRM
• Call tracking

5. Funnel + BI tool (Most powerful)
If you have many data sources:

CallRail
      │
GA4
      │
Search Console
      │
Shopify
      │
Meta Ads
      │
Google Ads
      │
Funnel
      │
BigQuery
      │
Looker Studio / Power BI / Tableau

This approach scales well when reporting across many clients or brands.

Common integrations

Most reporting platforms can combine data from services like:

• Google Analytics 4
• Google Search Console
• CallRail
• CallTrackingMetrics
• Invoca
• Shopify
• WooCommerce
• BigCommerce

Example executive dashboard

A single report might include:

• Organic search clicks and impressions
• Organic sessions
• Ecommerce revenue from organic traffic
• Phone calls from organic visitors
• Qualified calls
• Revenue attributed to phone calls
• Top landing pages
• Top keywords
• Conversion rate by channel
• Revenue by source (SEO, PPC, Direct, Email)
• Cost per acquisition
• Return on ad spend (for paid channels)

This gives a complete view of how SEO contributes to both online purchases and phone conversions.

For most businesses, a stack of Looker Studio + GA4 + Google Search Console + CallRail + Shopify/WooCommerce offers a strong balance of capability, cost, and flexibility. If you manage multiple clients or need automated, white-label reports, AgencyAnalytics, Databox, or Whatagraph can reduce setup and maintenance time.

If your goal is to combine call tracking + ecommerce revenue + organic search (SEO) into a single dashboard, there are several good options. The best choice depends on whether you want a business dashboard, a marketing reporting tool, or a BI platform.

Here's how the leading options compare:

1. Looker Studio (formerly Google Data Studio)

Best if you use GA4 and Google Search Console.

You can combine:

• Organic traffic from Search Console
• Ecommerce revenue from GA4
• Call tracking data from providers like CallRail, Invoca, or CallTrackingMetrics (via connectors, BigQuery, Sheets, or APIs)

Pros:

• Free
• Highly customizable
• Excellent Google integration

Cons:

• Some third-party connectors require paid subscriptions.
• Data blending can become complex.

2. Power BI

Excellent if you're reporting across multiple business systems.

Can connect to:

• Call tracking platforms
• Shopify
• WooCommerce
• GA4
• Search Console
• CRM
• ERP
• SQL databases

Pros:

• Powerful modeling
• Large datasets
• Excellent executive dashboards

3. Databox

One of the easiest marketing dashboard platforms.

Supports:

• GA4
• Search Console
• Shopify
• WooCommerce
• CallRail
• HubSpot
• Salesforce

Good if executives want:

• Calls
• Revenue
• SEO
• Paid ads
• Leads

...all on one screen.

4. AgencyAnalytics

Designed for SEO agencies.

Combines:

• Rankings
• Search Console
• GA4
• Ecommerce
• CallRail
• CallTrackingMetrics
• Local SEO

Very strong for recurring client reports.

5. Whatagraph

Focused on marketing reporting.

Can combine:

• SEO
• PPC
• Ecommerce
• Call tracking
• CRM

Produces polished reports with minimal setup.

6. Funnel

One of the strongest data aggregation platforms.

It collects data from hundreds of marketing and business sources, normalizes it, and sends it to:

• Looker Studio
• Power BI
• Tableau
• BigQuery
• Snowflake

Ideal for organizations managing many data sources.

Typical architecture

A common setup looks like this:

Google Search Console
           │
Google Analytics 4
           │
CallRail / Invoca / CallTrackingMetrics
           │
Shopify / WooCommerce / Magento
           │
        Funnel (optional)
           │
Looker Studio / Power BI / Tableau

This lets you answer questions such as:

• Which organic keywords generated phone calls?
• Which landing pages produced both online purchases and calls?
• Revenue from SEO = ecommerce sales + offline sales from tracked calls.
• Cost per acquisition by channel.
• Organic conversion rate.
• Total revenue by source.

If you want true SEO ROI reporting

The most valuable dashboard typically combines:

• Organic clicks, impressions, CTR, and average position from Google Search Console
• Organic sessions, conversions, and ecommerce revenue from GA4
• Phone calls, qualified calls, and booked appointments from a call tracking platform
• CRM outcomes (closed deals and offline revenue) if available

This allows you to report not just traffic and rankings, but total revenue from organic search, including both online purchases and offline conversions.

If you tell me:

• your ecommerce platform (Shopify, WooCommerce, Magento, BigCommerce, etc.),
• your call tracking provider (CallRail, CallTrackingMetrics, Invoca, etc.),
• and your CRM (if any),

I can recommend the simplest integration stack for your specific setup.