ChatGPT answers, unedited

If you mean social-media scheduling + automatic publishing that you can put in front of clients under your agency’s own brand, the market splits into true white-label platforms and tools that only white-label reports.

Platforms worth looking at

*Agorapulse has white-label reporting, but that's different from giving clients a completely agency-branded platform. Its agency offering supports cross-platform publishing and scheduling, plus white-label reports. Agorapulse

The two I'd put on the shortlist

1. Sendible — strongest if "white-label" really means white-label

Sendible explicitly offers a full white-label solution: your domain, logo, colors, email notifications and client-facing portal can be branded as your agency. Clients can approve content and view reports through that branded experience. Its agency workflow also supports separate client dashboards and automated publishing. Sendible Sendible

sendible.com

2. SocialPilot — particularly attractive for an agency managing lots of clients

SocialPilot offers a white-labeled platform with custom domain, branded login, logo/colors, custom emails and branded reports. It also has automated scheduling, bulk scheduling, content calendars, approval workflows and publishing across major networks. SocialPilot SocialPilot

socialpilot.co

One important distinction

If your sales pitch is:

"Here's your social media dashboard — it looks like our agency built it, and you can log in, approve content, schedule it and see reports."

I'd focus primarily on Sendible and SocialPilot, then investigate Metricool's custom offering.

If instead you just need:

"We manage everything; the client receives reports carrying our branding."

Then the field becomes considerably larger, including Agorapulse and other mainstream schedulers.

For an agency, I'd also compare pricing per client/account, Instagram/Facebook/LinkedIn/TikTok auto-publishing limitations, approval workflows, custom domain, API access, and whether the vendor's name appears anywhere in the client experience. Those details can make a supposedly "white-label" platform much less white-label in practice.

If you’re an agency looking to resell social media scheduling + auto-publishing as your own client-facing service, you’ll want more than a normal scheduler. Look for:

• Custom branding (logo, colors, domain, client portal)
• Client approval workflows
• Multi-brand/client workspaces
• Auto-publishing to major networks
• White-label reports
• Agency pricing that doesn’t explode per user/client

Here are the main platforms worth evaluating:

My shortlist by agency model

If you want clients to think “we built our own software”

• Palactix
• Cloud Campaign
• Social Champ

These are closer to a branded SaaS experience. Cloud Campaign Palactix Social Champ

If you want to sell “done-for-you social media” packages

• MixBloom
• Apaya

These combine tooling with content production/AI assistance. Apaya MixBloom

If you mainly need a client approval portal + scheduler

• Cloud Campaign
• Sked Social

These are built around agency workflows: draft → client approval → publish → report. Cloud Campaign Sked Social

Questions I’d ask vendors before choosing

1. Can clients log in at our domain? (example: portal.youragency.com)
2. Can we remove all vendor branding from emails, reports, and dashboards?
3. Can clients approve posts without creating complicated accounts?
4. Do you support Instagram Reels, TikTok, LinkedIn, Google Business Profile, and YouTube?
5. Can we charge clients separately while our software cost stays fixed?
6. Do you provide API access if we later build our own front end?

For a typical marketing agency reselling monthly social packages, I’d usually start demos with Cloud Campaign, Social Champ, and Palactix because they are closest to a true white-label client experience. Cloud Campaign Palactix Social Champ

I can also put together a feature/pricing comparison matrix (10–15 platforms) if you’re evaluating this for a client-facing SaaS offer.

For an agency selling social media management as a branded service, these platforms offer white-label scheduling, approvals, reporting, and/or auto-publishing:

• Cloud Campaign — Strong agency focus: white-labeled dashboards, approval portals, branded reports, scheduling, automation, and publishing. Cloud Campaign
• Social Champ — Offers custom branding, client portals, branded reports, calendars, and publishing workflows. Social Champ
• Sked Social — Built for agencies with multi-client workspaces, approvals, scheduling, publishing, and reporting. Sked Social
• MixBloom — More of a managed-service model: white-label dashboard, content creation, approvals, scheduling, and publishing. mixbloom.com
• Ayrshare — Best if you want to embed publishing into your own client portal/app; provides white-label APIs for scheduling and posting. Ayrshare
• Palactix — Agency-oriented branded publishing infrastructure with custom branding and client authorization flows. Palactix
• Apaya — White-label client-facing platform with AI content creation, scheduling, publishing, and reporting. Apaya

For a typical agency resale model:

• Best turnkey SaaS: Cloud Campaign, Social Champ
• Best if you want clients to feel like it’s your own product: Palactix, Ayrshare
• Best if you also need done-for-you content production: MixBloom, Apaya
• Best for scaling many client accounts: Cloud Campaign, Sked Social

Key features to compare: custom domain, removing vendor branding, client approval portals, auto-posting to Meta/LinkedIn/TikTok/X, role permissions, reporting exports, and API access.

Yes. If by “scheduling and auto-publishing” you mean social-media scheduling/publishing that you can present to clients as your agency’s own platform, there are several strong white-label options.

Best white-label options for an agency

1. SocialPilot — probably my first choice

socialpilot.co has an explicit white-label solution designed for agencies. You can brand the platform with your own logo, domain, interface and sender details, while clients get scheduling, publishing, analytics, approvals, etc. SocialPilot SocialPilot

It supports automated publishing across major networks including Facebook, Instagram, TikTok, LinkedIn, Pinterest, YouTube, Threads, Bluesky and Google Business Profile. SocialPilot

Why I'd shortlist it: it looks much more like something you can actually sell as “our agency's social media platform” rather than simply giving clients access to a third-party scheduler.

2. Sendible — strongest “agency platform” feel

sendible.com is particularly interesting if your goal is to have clients log into something that feels like your own SaaS product.

Sendible explicitly describes its offering as a true white-label platform, including a custom URL/domain and branded portal. You can customize branding, system emails, colors and logo. Sendible Sendible

It also has client-specific dashboards, approval workflows and a Client Connect system for securely connecting social accounts. Sendible

I'd pick Sendible if: your agency wants to charge clients a recurring “platform + management” fee and make the technology largely invisible.

3. ContentStudio — good middle ground

contentstudio.io offers white-labeling alongside scheduling/publishing, client workspaces, approvals, team collaboration and branded reporting. ContentStudio

This is worth considering if your agency wants more than just a scheduler—for example, content planning → client approval → publishing → reporting in one system.

4. Agorapulse — excellent platform, but distinguish “white-label” from “agency”

agorapulse.com is very strong for agency social-media management and auto-publishing. It supports scheduling/auto-publishing across Instagram, Facebook, TikTok, X, LinkedIn and other networks, with collaboration and approval workflows. Agorapulse

However, I would not put it in the same true-white-label category as Sendible or SocialPilot if your requirement is that the client-facing product actually appears to be your software.

If you meant appointment scheduling

If “scheduling” means client appointments/bookings rather than social posts, the shortlist changes substantially.

Trafft is particularly relevant: its agency white-label product lets you remove Trafft branding and put your logo, colors, fonts, URL and SMTP/email identity on the scheduling system. It is explicitly designed for agencies to resell booking software to their clients. Trafft Trafft

trafft.com

SimplyBook.me also has a white-label partner program where agencies can offer its booking functionality under their own brand. SimplyBook.me

My recommendation for an agency

If your pitch is something like:

“We give every client their own branded social-media command center where they can approve content, and our team schedules and automatically publishes everything.”

I'd demo these three first:

1. SocialPilot — best combination of white-label + agency workflows + publishing.
2. Sendible — best if the branded SaaS/reseller experience is the priority.
3. ContentStudio — best if you want content planning/creation to be a bigger part of the offering.

One important distinction: “white-label reports” isn't the same thing as “white-label platform.” A lot of social tools offer branded PDFs while the actual client dashboard still visibly belongs to the vendor. For your use case, I'd specifically require custom domain + branded login/dashboard + client workspaces + branded emails + auto-publishing.

If you tell me (a) which social networks you need, (b) roughly how many client accounts, and (c) whether clients need to log in themselves, I can narrow this to the 2–3 platforms I'd actually put in front of your clients, including current pricing and reseller/white-label costs.

It supports automated publishing across major networks including Facebook, Instagram, TikTok, LinkedIn, Pinterest, YouTube, Threads, Bluesky and Google Business Profile. SocialPilot

Why I'd shortlist it: it looks much more like something you can actually sell as “our agency's social media platform” rather than simply giving clients access to a third-party scheduler.

2. Sendible — strongest “agency platform” feel

sendible.com is particularly interesting if your goal is to have clients log into something that feels like your own SaaS product.

Sendible explicitly describes its offering as a true white-label platform, including a custom URL/domain and branded portal. You can customize branding, system emails, colors and logo. Sendible Sendible

It also has client-specific dashboards, approval workflows and a Client Connect system for securely connecting social accounts. Sendible

I'd pick Sendible if: your agency wants to charge clients a recurring “platform + management” fee and make the technology largely invisible.

3. ContentStudio — good middle ground

contentstudio.io offers white-labeling alongside scheduling/publishing, client workspaces, approvals, team collaboration and branded reporting. ContentStudio

This is worth considering if your agency wants more than just a scheduler—for example, content planning → client approval → publishing → reporting in one system.

4. Agorapulse — excellent platform, but distinguish “white-label” from “agency”

agorapulse.com is very strong for agency social-media management and auto-publishing. It supports scheduling/auto-publishing across Instagram, Facebook, TikTok, X, LinkedIn and other networks, with collaboration and approval workflows. Agorapulse

However, I would not put it in the same true-white-label category as Sendible or SocialPilot if your requirement is that the client-facing product actually appears to be your software.

If you meant appointment scheduling

If “scheduling” means client appointments/bookings rather than social posts, the shortlist changes substantially.

Trafft is particularly relevant: its agency white-label product lets you remove Trafft branding and put your logo, colors, fonts, URL and SMTP/email identity on the scheduling system. It is explicitly designed for agencies to resell booking software to their clients.

If you’re an agency looking to resell social media management as your own service, you’ll want more than a scheduler—you’ll usually need:

• Client workspaces/portals under your branding
• Custom domain, logo, colors, emails
• Approval workflows
• Calendar views
• Auto-publishing to client social accounts
• Reporting you can send as your own
• Ideally AI/content creation support

Here are some of the stronger white-label options:

My shortlist by agency model

1. You want to look like you built your own platform

Best candidates:

• Cloud Campaign — polished agency experience, client approvals, reporting. Cloud Campaign
• Palactix — more focused on a true branded publishing layer. Palactix
• Ayrshare — best if you have developers and want the white-label layer inside your own app. Ayrshare

2. You sell “done-for-you social media” retainers

Best candidates:

• MixBloom — combines fulfillment with a white-label client dashboard. MixBloom
• Apaya — useful if you want AI-generated content production included. Apaya

3. You manage 50–500+ client brands

Look at:

• Cloud Campaign
• Palactix
• Ayrshare
• Bento Social

Things I’d verify before signing

Ask each vendor:

1. Can clients log in at our domain? (e.g., portal.youragency.com)
2. Do emails come from our brand?
3. Can we remove all vendor references?
4. Can clients approve posts without seeing your backend?
5. Does publishing use official APIs for Meta, TikTok, LinkedIn, Google Business, etc.?
6. Can we export reports with our branding?
7. Is pricing per seat, per client, or unlimited clients?

For a typical agency white-label offer, I’d probably demo Cloud Campaign, Palactix, MixBloom, and Ayrshare first because they cover the main models: turnkey agency platform, branded SaaS feel, fulfillment, and build-your-own infrastructure. Cloud Campaign Palactix MixBloom Ayrshare

Yes. If by white-label scheduling + auto-publishing you mean the client sees your agency’s brand rather than the underlying SaaS, there are several strong options.

Best options for an agency

1. SocialPilot — probably my first one to demo

SocialPilot's white-label offering lets you put your own domain, branding, logo, colors, sender details, login page, and internal dashboard branding around the platform. It also supports client-specific access and white-labeled reports. SocialPilot SocialPilot

For the actual publishing side, it supports scheduling and automatic publishing across major networks including Facebook, Instagram, LinkedIn, TikTok, YouTube, Pinterest, Threads, Bluesky and Google Business Profile. SocialPilot

Why I'd look at it: it feels particularly suited to an agency that wants to say, "Here's your social media platform" rather than "Here's the third-party tool we use."

2. Vista Social — strongest if workflow customization matters

Vista Social goes beyond simply putting your logo on reports. Its white-label product supports custom domains, dashboard/login branding, custom logos, branded reports, shared calendars and custom-domain links. Vista Social Vista Social

It also has multi-stage approval workflows, scheduling and auto-publishing across platforms such as Facebook, Instagram, LinkedIn, TikTok, Snapchat and YouTube. Vista Social

Why I'd look at it: particularly good if your agency wants a structured workflow of content → client approval → automatic publishing → reporting.

3. Sendible — strongest mature reseller/agency option

Sendible explicitly offers a true white-label platform, including your own domain, logo, colors, customized emails and branded client portal. It also supports client onboarding, permissions, approvals, scheduling and publishing. Sendible Sendible

Interestingly, Sendible also positions itself for software integrators, where its social infrastructure can be embedded/white-labeled into another SaaS product. Sendible

Why I'd look at it: if you're thinking beyond simply using the software internally and potentially want to resell access as a product, Sendible is worth serious consideration.

My shortlist

If I were evaluating these specifically for an agency presentation to clients, I'd demo them in this order:

1. SocialPilot — best overall starting point.
2. Vista Social — best for sophisticated content approval/workflow.
3. Sendible — best for a deeper reseller/white-label business model.

One important distinction: "white-label reporting" isn't the same as a white-label platform. Some tools let you put your logo on PDFs while the client still logs into a platform visibly branded with the vendor. The three above offer substantially deeper branding. Sendible, for example, explicitly distinguishes its complete white-label solution from simple branded reports. Sendible Sendible

If you tell me how many clients/accounts you expect (e.g. 10, 50, 200+) and which networks you need (IG, FB, LinkedIn, TikTok, Google Business, etc.), I can narrow this down to the best 2–3 platforms and compare their actual agency pricing, white-label limitations, and client approval workflow.

For the actual publishing side, it supports scheduling and automatic publishing across major networks including Facebook, Instagram, LinkedIn, TikTok, YouTube, Pinterest, Threads, Bluesky and Google Business Profile. SocialPilot

Why I'd look at it: it feels particularly suited to an agency that wants to say, "Here's your social media platform" rather than "Here's the third-party tool we use."

2. Vista Social — strongest if workflow customization matters

Vista Social goes beyond simply putting your logo on reports. Its white-label product supports custom domains, dashboard/login branding, custom logos, branded reports, shared calendars and custom-domain links. Vista Social Vista Social

It also has multi-stage approval workflows, scheduling and auto-publishing across platforms such as Facebook, Instagram, LinkedIn, TikTok, Snapchat and YouTube. Vista Social

Why I'd look at it: particularly good if your agency wants a structured workflow of content → client approval → automatic publishing → reporting.

3. Sendible — strongest mature reseller/agency option

Sendible explicitly offers a true white-label platform, including your own domain, logo, colors, customized emails and branded client portal. It also supports client onboarding, permissions, approvals, scheduling and publishing. sendible.com sendible.com

Interestingly, Sendible also positions itself for software integrators, where its social infrastructure can be embedded/white-labeled into another SaaS product.

Why I'd look at it: if you're thinking beyond simply using the software internally and potentially want to resell access as a product, Sendible is worth serious consideration.

My shortlist

If I were evaluating these specifically for an agency presentation to clients, I'd demo them in this order:

Yes. If by white-label scheduling + auto-publishing you mean your agency presents the software to clients as your own platform, with your branding/domain and client-facing approvals/reporting, there are several strong options.

Best options for an agency

1. SocialPilot — probably the first one I'd demo

socialpilot.co

SocialPilot is particularly aligned with what you're describing. Its white-label offering lets you use your own brand, custom domain, logo/colors, branded login, branded emails, and white-labeled reports. It also supports client-specific access and managing 100+ clients from a centralized platform. SocialPilot

For publishing, it supports scheduling and automatic publishing across Facebook, Instagram, TikTok, LinkedIn, Pinterest, Threads, YouTube, Google Business Profile, Bluesky and others. It also has bulk scheduling, queues, content libraries and approval workflows. SocialPilot SocialPilot

My take: If the pitch is "Here's your agency's social media portal" rather than "Here's a tool we use internally," this is one of the strongest candidates.

2. Sendible — excellent for a more mature agency operation

sendible.com

Sendible has a particularly mature agency/reseller model. You can put the platform on your own domain, customize colors/tabs/support pages, use personalized email notifications, and onboard clients through your branded dashboard. It also supports SSO and custom permissions. Sendible

Its publishing system is built around multi-platform scheduling, calendars, bulk importing, content libraries and publishing on behalf of clients. Sendible Sendible

My take: I'd shortlist this alongside SocialPilot if you're selling higher-ticket managed social services.

3. Vista Social — worth a serious look

vistasocial.com

Vista Social explicitly offers a white-label platform for agencies, including custom branding and domain control. Its broader platform combines publishing, engagement, analytics and review management. Vista Social Vista Social

Its white-label functionality can extend to the dashboard/login, shared calendars, email notifications, reports and other client-facing elements. Vista Social

My take: Very attractive if you want your offering to extend beyond simply "schedule posts."

4. HighLevel — best if you want the whole agency operating system

HighLevel is a different proposition. Rather than just white-labeling a social scheduler, agencies can package a broader CRM/marketing automation environment under their own brand.

I'd consider it if your eventual client portal needs to include things like:

• Social scheduling
• Lead capture
• CRM
• Email/SMS automation
• Landing pages
• Reviews
• Pipelines
• Reporting
• Client accounts/subaccounts

If you only need social scheduling + automatic publishing, however, I'd start with SocialPilot, Sendible or Vista Social rather than buying into a much larger system.

What I'd put in your client presentation

I'd narrow the shortlist to:

SocialPilot → Sendible → Vista Social

Then position them like this:

• SocialPilot: strongest "launch our own branded social platform" proposition.
• Sendible: strongest for sophisticated agency/client workflows.
• Vista Social: strongest modern all-in-one social management experience.
• HighLevel: strongest if social is just one component of a larger white-label marketing platform.

One important distinction: "white-label" isn't always the same as "automatic publishing." I'd specifically verify that the channels you sell to clients support direct API publishing rather than requiring mobile notifications or manual confirmation for certain post types.

If you tell me which social networks you need (e.g. Instagram, Facebook, TikTok, LinkedIn, Google Business Profile) and roughly how many clients/accounts you expect, I can make you a side-by-side agency comparison including pricing, white-label limitations, client approval workflow, auto-publishing coverage, and resale economics.

• SocialPilot: strongest "launch our own branded social platform" proposition.
• Sendible: strongest for sophisticated agency/client workflows.
• Vista Social: strongest modern all-in-one social management experience.
• HighLevel: strongest if social is just one component of a larger white-label marketing platform.

One important distinction: "white-label" isn't always the same as "automatic publishing." I'd specifically verify that the channels you sell to clients support direct API publishing rather than requiring mobile notifications or manual confirmation for certain post types.

If you tell me which social networks you need (e.g. Instagram, Facebook, TikTok, LinkedIn, Google Business Profile) and roughly how many clients/accounts you expect, I can make you a side-by-side agency comparison including pricing, white-label limitations, client approval workflow, auto-publishing coverage, and resale economics.

Its publishing system is built around multi-platform scheduling, calendars, bulk importing, content libraries and publishing on behalf of clients. Sendible Sendible

My take: I'd shortlist this alongside SocialPilot if you're selling higher-ticket managed social services.

3. Vista Social — worth a serious look

vistasocial.com

Vista Social explicitly offers a white-label platform for agencies, including custom branding and domain control. Its broader platform combines publishing, engagement, analytics and review management. vistasocial.com vistasocial.com

Its white-label functionality can extend to the dashboard/login, shared calendars, email notifications, reports and other client-facing elements.

My take: Very attractive if you want your offering to extend beyond simply "schedule posts."

4. HighLevel — best if you want the whole agency operating system

HighLevel is a different proposition. Rather than just white-labeling a social scheduler, agencies can package a broader CRM/marketing automation environment under their own brand.

Yes. If you’re an agency and the goal is “our clients see our brand, not the software vendor” + scheduling + automatic publishing, there are several good options. The important distinction is whether you want a ready-made white-label portal or an API/infrastructure layer to build your own client experience.

Strongest options

1. Cloud Campaign — probably the safest agency choice

cloudcampaign.com offers a genuinely agency-oriented white-label platform: branded dashboards, reports and approval pages, including your logo, colors and domain. It also handles scheduling, approvals, AI content and publishing. Their current site says white-labeling is included on Team and Agency plans. Cloud Campaign

I'd shortlist this if: you want something mature that your account managers can put in front of clients without building software.

2. Social Content IQ — very client-portal oriented

socialcontentiq.com gives agencies branded client portals, separate client workspaces, scheduling, auto-publishing, approval workflows and branded reporting. Their Pro tier currently advertises custom-domain support. Social Content IQ

I'd shortlist this if: the client-facing portal is a major part of the pitch.

3. Apaya — interesting if AI content generation is part of the offer

apaya.com goes beyond scheduling: it generates content, graphics and carousels, schedules it, publishes it and reports on performance—all inside an agency-branded interface. Apaya

One caveat: their custom-domain functionality is currently listed as in development, so I'd verify that requirement before selling it as a fully custom-domain SaaS experience. Apaya

4. Metronoms — newer all-in-one agency option

metronoms.com is explicitly built around agencies managing multiple clients. It combines scheduling, AI-generated calendars, client approval links, publishing and reporting, with agency branding across the client experience. Metronoms

This is particularly interesting if you want one login for your agency → multiple clients → multiple social accounts rather than a generic scheduler.

5. Palactix — worth looking at if you want your own platform

palactix.com is a little different. It positions itself as white-label social publishing infrastructure, including a scheduler, APIs and publisher widgets. The interesting part for an agency is that clients can authorize your branded application, rather than seeing the underlying vendor during account authorization. Palactix

I'd investigate this if: you're trying to make the offering look like technology your agency actually owns.

6. Ayrshare — best if you're willing to build

ayrshare.com provides a white-label social API rather than simply giving you another dashboard. It supports publishing, scheduling, analytics and account management across 14+ networks and is designed for multi-client agency implementations. Ayrshare

This is the one I'd examine if your agency has developers and you want:

Your website/app → your branding → your client portal → Ayrshare API → social networks

rather than:

Your agency → vendor's dashboard with your logo.

My shortlist for an agency pitch

If I were evaluating these specifically for white-label scheduling + automatic publishing, I'd demo these four first:

1. Cloud Campaign — strongest conventional agency platform.
2. Social Content IQ — strongest client-portal/white-label proposition.
3. Apaya — strongest if AI content generation is part of your service.
4. Palactix or Ayrshare — strongest if you want to build a truly proprietary-looking platform.

The big question is how “white label” you mean. There's a substantial difference between “our logo is on the dashboard” and “the client believes this is our own software, including login, OAuth/account authorization, domain, emails, reports, and API layer.”

If you tell me roughly how many clients you expect (e.g. 10 / 50 / 200+) and which networks you need (Instagram, Facebook, LinkedIn, TikTok, Google Business, YouTube, etc.), I can narrow this to the best 3 and compare pricing, client limits, custom domains, OAuth branding, approvals, and auto-publishing.

I'd shortlist this if: you want something mature that your account managers can put in front of clients without building software.

2. Social Content IQ — very client-portal oriented

socialcontentiq.com gives agencies branded client portals, separate client workspaces, scheduling, auto-publishing, approval workflows and branded reporting. Their Pro tier currently advertises custom-domain support. Social Content IQ

I'd shortlist this if: the client-facing portal is a major part of the pitch.

3. Apaya — interesting if AI content generation is part of the offer

apaya.com goes beyond scheduling: it generates content, graphics and carousels, schedules it, publishes it and reports on performance—all inside an agency-branded interface. Apaya

One caveat: their custom-domain functionality is currently listed as in development, so I'd verify that requirement before selling it as a fully custom-domain SaaS experience. Apaya

4. Metronoms — newer all-in-one agency option

metronoms.com is explicitly built around agencies managing multiple clients. It combines scheduling, AI-generated calendars, client approval links, publishing and reporting, with agency branding across the client experience. Metronoms

This is particularly interesting if you want one login for your agency → multiple clients → multiple social accounts rather than a generic scheduler.

5. Palactix — worth looking at if you want your own platform

palactix.com is a little different. It positions itself as white-label social publishing infrastructure, including a scheduler, APIs and publisher widgets. The interesting part for an agency is that clients can authorize your branded application, rather than seeing the underlying vendor during account authorization. Palactix

I'd investigate this if: you're trying to make the offering look like technology your agency actually owns.

6. Ayrshare — best if you're willing to build

ayrshare.com provides a white-label social API rather than simply giving you another dashboard. It supports publishing, scheduling, analytics and account management across 14+ networks and is designed for multi-client agency implementations. ayrshare.com

This is the one I'd examine if your agency has developers and you want:

Your website/app → your branding → your client portal → Ayrshare API → social networks

rather than:

Your agency → vendor's dashboard with your logo.

My shortlist for an agency pitch

If I were evaluating these specifically for white-label scheduling + automatic publishing, I'd demo these four first:

Yes. If by white-label scheduling + auto-publishing you mean your agency presents the software to clients as its own platform, there are several good options. The important distinction is between true white-labeling and simply offering branded reports.

Strongest options for an agency

1. Sendible — probably the safest established choice

sendible.com

Sendible is particularly agency-oriented. Its white-label offering can put your logo, colors, domain, email notifications and client portal in front of the client, while providing scheduling, publishing, approvals and separate client workspaces. White labeling is an add-on for its higher-tier plans. Sendible Sendible

I'd shortlist this if: you want a mature platform that you can confidently put in front of clients without building anything.

2. Cloud Campaign — excellent agency workflow

cloudcampaign.com

Cloud Campaign is explicitly designed around agencies: branded dashboards, reports and approval pages, scheduling, bulk uploads, evergreen recycling, client approvals and auto-publishing. Its site currently says white labeling is included on Team and Agency plans. Cloud Campaign

I'd shortlist this if: client approvals and a professional agency workflow are as important as publishing.

3. SocialEZ — very white-label-centric

socialez.com

SocialEZ positions itself specifically as a white-label social management platform. It offers branded login/dashboard/reporting experiences, social calendars, scheduling, publishing and client access across platforms including Facebook, Instagram, LinkedIn, X, YouTube and Google Business. SocialEZ

I'd shortlist this if: the client-facing branded experience is your primary concern.

4. Apaya — interesting if you want AI + fulfillment

apaya.com

Apaya goes beyond scheduling: it can generate content, schedule it, publish it and report on it, with the whole interface branded to your agency. It supports client-specific branding, approval workflows and multi-client management. Its custom-domain capability is currently listed as in development, so that's something I'd verify before committing. Apaya

I'd shortlist this if: you're trying to sell clients an "AI social media service" rather than merely a scheduling dashboard.

5. Palactix — particularly interesting for a SaaS-style agency

palactix.com

Palactix is unusually focused on the infrastructure underneath a white-label publishing product. It offers a branded scheduler, unified social APIs and publisher widgets, and says clients authorize your brand rather than seeing Palactix. Palactix

I'd investigate this if: you eventually want to sell something that looks more like "YourAgency Social" rather than "our agency uses X."

6. MixBloom — if you want the agency to outsource execution

mixbloom.com

MixBloom is somewhat different: it's a white-label service as well as software. Their team can create content, handle feedback/approval, and schedule/publish it, while the client interacts with a branded dashboard. MixBloom

I'd consider this if: your agency wants to sell social media retainers without having to staff all the content-production work internally.

My shortlist for your use case

If you're an agency reselling this to clients, I'd narrow the evaluation to:

1. Cloud Campaign — best overall agency workflow.
2. Sendible — best mature/established option.
3. SocialEZ — strongest "this is our software" positioning.
4. Apaya — best if AI-generated content is part of the offering.
5. Palactix — most interesting if you're thinking about building a deeper/custom branded SaaS experience.

One thing I'd be careful about: "white label" means very different things between vendors. Some only white-label reports; others actually replace the vendor's branding in the login, dashboard, client portal, emails and domain. Sendible, Cloud Campaign and SocialEZ are much closer to the latter. Cloud Campaign Sendible SocialEZ

If you tell me how many clients/accounts you expect (e.g. 10, 50, 200+) and which networks you need (Instagram/Facebook/TikTok/LinkedIn/YouTube/etc.), I can make you a side-by-side agency comparison including pricing, white-label depth, auto-publishing capabilities, client approvals, API access, and margins/reseller economics.

Sendible is particularly agency-oriented. Its white-label offering can put your logo, colors, domain, email notifications and client portal in front of the client, while providing scheduling, publishing, approvals and separate client workspaces. White labeling is an add-on for its higher-tier plans. Sendible Sendible

I'd shortlist this if: you want a mature platform that you can confidently put in front of clients without building anything.

2. Cloud Campaign — excellent agency workflow

cloudcampaign.com

Cloud Campaign is explicitly designed around agencies: branded dashboards, reports and approval pages, scheduling, bulk uploads, evergreen recycling, client approvals and auto-publishing. Its site currently says white labeling is included on Team and Agency plans. Cloud Campaign

I'd shortlist this if: client approvals and a professional agency workflow are as important as publishing.

3. SocialEZ — very white-label-centric

socialez.com

SocialEZ positions itself specifically as a white-label social management platform. It offers branded login/dashboard/reporting experiences, social calendars, scheduling, publishing and client access across platforms including Facebook, Instagram, LinkedIn, X, YouTube and Google Business. SocialEZ

I'd shortlist this if: the client-facing branded experience is your primary concern.

4. Apaya — interesting if you want AI + fulfillment

apaya.com

Apaya goes beyond scheduling: it can generate content, schedule it, publish it and report on it, with the whole interface branded to your agency. It supports client-specific branding, approval workflows and multi-client management. Its custom-domain capability is currently listed as in development, so that's something I'd verify before committing. Apaya

I'd shortlist this if: you're trying to sell clients an "AI social media service" rather than merely a scheduling dashboard.

5. Palactix — particularly interesting for a SaaS-style agency

palactix.com

Palactix is unusually focused on the infrastructure underneath a white-label publishing product. It offers a branded scheduler, unified social APIs and publisher widgets, and says clients authorize your brand rather than seeing Palactix. Palactix

I'd investigate this if: you eventually want to sell something that looks more like "YourAgency Social" rather than "our agency uses X."

6. MixBloom — if you want the agency to outsource execution

mixbloom.com

MixBloom is somewhat different: it's a white-label service as well as software. Their team can create content, handle feedback/approval, and schedule/publish it, while the client interacts with a branded dashboard.

I'd consider this if: your agency wants to sell social media retainers without having to staff all the content-production work internally.

My shortlist for your use case

If you're an agency reselling this to clients, I'd narrow the evaluation to:

Yes. If by white-label you mean your agency presents the platform to clients as its own, with client approvals + scheduling + automatic/native publishing, there are several good options.

Strongest options for an agency

My shortlist

1. Cloud Campaign — safest conventional agency choice.
It is explicitly designed around agencies running client social from a white-labeled platform. It supports branded dashboards, reports, approval pages, scheduling, automation, bulk uploads, and evergreen recycling. Its newer CloudStudio feature also handles AI-assisted content planning/creation/publishing. Cloud Campaign

2. Apaya — interesting if you want AI to do more of the work.
It goes beyond being a scheduler: it can learn a client's business from its website, generate posts/graphics/carousels, schedule them, publish them, and provide a white-labeled client experience. It also supports agency client workspaces, approvals, reporting, and reseller functionality. Apaya Apaya

3. Social Content IQ — worth looking at for an AI-first agency offering.
It combines AI content generation, auto-scheduling, approvals, direct publishing, analytics and custom-domain white labeling. Its agency plans currently advertise up to 25 clients on Pro and unlimited clients on Enterprise. Social Content IQ

4. Metronoms — compelling if you want more than social publishing.
It provides branded client portals, approvals, scheduling, publishing across Facebook, Instagram, Google Business, LinkedIn, TikTok, Threads and Pinterest, plus reviews, forms, booking, campaigns and invoicing. Metronoms

5. Palactix — particularly interesting if you're effectively trying to create your own SaaS.
It specifically positions itself as white-label social publishing infrastructure, with your branding, client authorization under your brand, scheduling/publishing, and even a unified API if you eventually want to build your own interface. Palactix

One important distinction

I'd separate these into three models, because "white label" can mean very different things:

• Branded agency portal: Client logs into something that looks like your agency's software. → Cloud Campaign, Apaya, Social Content IQ.
• Reseller SaaS: You sell the software under your own plans/pricing and essentially become the software provider. → SocialKaptan, Apaya, Palactix.
• White-label fulfillment: You sell the service, but another company actually creates/schedules/publishes the content. → MixBloom.

For an agency presenting this to clients, I'd prioritize Cloud Campaign, Apaya, and Social Content IQ. If your longer-term goal is "we want clients to believe this is our own proprietary platform and potentially sell access to it," I'd investigate Palactix and SocialKaptan much more closely.

If you tell me which social networks you need (Instagram, Facebook, LinkedIn, TikTok, YouTube, Google Business, X, etc.) and roughly how many clients, I can narrow this to the 3 best platforms and compare actual pricing, white-label depth, API/OAuth setup, and client approval workflow.

2. Apaya — interesting if you want AI to do more of the work.
It goes beyond being a scheduler: it can learn a client's business from its website, generate posts/graphics/carousels, schedule them, publish them, and provide a white-labeled client experience. It also supports agency client workspaces, approvals, reporting, and reseller functionality. Apaya Apaya

3. Social Content IQ — worth looking at for an AI-first agency offering.
It combines AI content generation, auto-scheduling, approvals, direct publishing, analytics and custom-domain white labeling. Its agency plans currently advertise up to 25 clients on Pro and unlimited clients on Enterprise. Social Content IQ

4. Metronoms — compelling if you want more than social publishing.
It provides branded client portals, approvals, scheduling, publishing across Facebook, Instagram, Google Business, LinkedIn, TikTok, Threads and Pinterest, plus reviews, forms, booking, campaigns and invoicing. metronoms.com

5. Palactix — particularly interesting if you're effectively trying to create your own SaaS.
It specifically positions itself as white-label social publishing infrastructure, with your branding, client authorization under your brand, scheduling/publishing, and even a unified API if you eventually want to build your own interface.

One important distinction

I'd separate these into three models, because "white label" can mean very different things:

Yes. If by white-label scheduling + auto-publishing you mean your agency presents the software to clients as your own platform, there are several good options. The important distinction is between true client-facing white label and merely white-label reports.

Strongest options for an agency

My shortlist

1. Cloud Campaign — probably the best turnkey agency option

cloudcampaign.com offers a genuinely agency-oriented white-label environment: branded dashboards, reports, approval pages, your logo/colors/domain, scheduling, bulk uploads, automation and auto-publishing. It also has AI content capabilities. Cloud Campaign

This is where I'd start if your goal is:

"Client logs into our agency-branded portal → sees their calendar → approves content → posts automatically."

2. SocialPilot — strong value / established platform

socialpilot.co has white-label functionality, custom branding, branded reports, client management, approvals and automated scheduling. It supports major networks including Facebook, Instagram, TikTok, YouTube, LinkedIn, Pinterest, Threads, Bluesky and Google Business Profile. SocialPilot SocialPilot

It's particularly attractive if you have a lot of clients and want a relatively conventional social-management platform rather than building technology yourselves.

3. Sendible — mature agency workflow

sendible.com offers white labeling as an add-on for its higher-tier plans, including your agency domain, logo, colors and custom email notifications. It also has client-separated workspaces, permissions, approvals, scheduling and publishing. Sendible Sendible

4. Apaya — interesting if AI-generated content is part of your offering

apaya.com goes beyond simply providing a scheduler. It positions the product as your branded platform while AI creates posts, graphics and carousels, then schedules and publishes them. Apaya

That could be compelling if your client proposition is "we manage your social media automatically" rather than simply "here's a calendar for approving our posts."

5. Palactix — particularly interesting for a technology-forward agency

palactix.com is explicitly built around white-label social publishing. It offers a branded scheduler, unified social APIs and publisher widgets. An interesting differentiator is its BYO API keys approach, which can give an agency considerably more control over the underlying integrations. Palactix

If you want the platform to actually be your software

I'd look very closely at Ayrshare.

ayrshare.com provides a white-label social-media API rather than just giving you another SaaS dashboard. You can integrate publishing, scheduling, analytics and account management into your own client portal/app, with client profiles isolated behind your application. It supports 14+ networks. Ayrshare

That makes the architecture more like:

Your agency
→ Your branded client portal
→ Ayrshare API
→ Instagram / Facebook / LinkedIn / TikTok / YouTube / etc.

rather than:

Your agency
→ vendor's dashboard with your logo

That's a major distinction if you're trying to turn scheduling into a client-facing product/revenue stream.

One I'd put on the radar: SocialEZ

socialez.com explicitly offers white-label dashboards, login pages and reports, along with scheduling/publishing across Facebook, Instagram, LinkedIn, X, YouTube and Google Business Profile. SocialEZ

What I'd choose based on your business model

• We want something we can deploy to clients immediately: Cloud Campaign
• We want established software at a good agency price: SocialPilot
• We want a mature agency platform: Sendible
• We want AI to generate + schedule + publish content: Apaya
• We want maximum control / our own SaaS experience: Ayrshare
• We want white-label publishing infrastructure/API: Palactix
• We want content creation outsourced as well: MixBloom

One important caveat: "white label" doesn't necessarily mean the same thing across these vendors. Some give you a branded portal; some only brand reports; some give you a custom domain; and API-first products let you build the entire client experience yourself. Also, auto-publishing capabilities vary by social network because Meta/TikTok/LinkedIn/etc. impose their own API restrictions.

If you tell me roughly how many clients you have (e.g. 10, 50, 200+) and which networks you need (Instagram/Facebook/TikTok/LinkedIn/etc.), I can narrow this to the 3 best platforms and compare their actual white-label pricing, client limits, custom-domain support, approval workflows, and API/auto-publishing capabilities.

cloudcampaign.com offers a genuinely agency-oriented white-label environment: branded dashboards, reports, approval pages, your logo/colors/domain, scheduling, bulk uploads, automation and auto-publishing. It also has AI content capabilities. Cloud Campaign

This is where I'd start if your goal is:

"Client logs into our agency-branded portal → sees their calendar → approves content → posts automatically."

2. SocialPilot — strong value / established platform

socialpilot.co has white-label functionality, custom branding, branded reports, client management, approvals and automated scheduling. It supports major networks including Facebook, Instagram, TikTok, YouTube, LinkedIn, Pinterest, Threads, Bluesky and Google Business Profile. SocialPilot SocialPilot

It's particularly attractive if you have a lot of clients and want a relatively conventional social-management platform rather than building technology yourselves.

3. Sendible — mature agency workflow

sendible.com offers white labeling as an add-on for its higher-tier plans, including your agency domain, logo, colors and custom email notifications. It also has client-separated workspaces, permissions, approvals, scheduling and publishing. Sendible Sendible

4. Apaya — interesting if AI-generated content is part of your offering

apaya.com goes beyond simply providing a scheduler. It positions the product as your branded platform while AI creates posts, graphics and carousels, then schedules and publishes them. Apaya

That could be compelling if your client proposition is "we manage your social media automatically" rather than simply "here's a calendar for approving our posts."

5. Palactix — particularly interesting for a technology-forward agency

palactix.com is explicitly built around white-label social publishing. It offers a branded scheduler, unified social APIs and publisher widgets. An interesting differentiator is its BYO API keys approach, which can give an agency considerably more control over the underlying integrations. Palactix

If you want the platform to actually be your software

I'd look very closely at Ayrshare.

ayrshare.com provides a white-label social-media API rather than just giving you another SaaS dashboard. You can integrate publishing, scheduling, analytics and account management into your own client portal/app, with client profiles isolated behind your application. It supports 14+ networks. Ayrshare

That makes the architecture more like:

Your agency
→ Your branded client portal
→ Ayrshare API
→ Instagram / Facebook / LinkedIn / TikTok / YouTube / etc.

rather than:

Your agency
→ vendor's dashboard with your logo

That's a major distinction if you're trying to turn scheduling into a client-facing product/revenue stream.

One I'd put on the radar: SocialEZ

socialez.com explicitly offers white-label dashboards, login pages and reports, along with scheduling/publishing across Facebook, Instagram, LinkedIn, X, YouTube and Google Business Profile. socialez.com

What I'd choose based on your business model

If you mean white-label social-media scheduling + automatic publishing that you can put in front of clients as your agency’s own platform, there are several strong options. I’d narrow the field to these:

My top 3 for an agency presentation

1. Cloud Campaign — safest all-around choice.
It's explicitly agency-oriented and combines white-labeling, client approvals, scheduling, evergreen campaigns, reporting, and automation. Its current site says white-labeling is included on Team and Agency plans, with branded dashboards, reports, approval pages, logo/colors/domain, and unlimited users. Cloud Campaign Cloud Campaign

2. Sendible — best if the client-facing platform itself is important.
Sendible describes its offering as a true white-label platform, including a custom URL/domain rather than merely putting your logo on reports. That's particularly useful if you're selling clients on "our proprietary social media management platform." Sendible

3. Apaya — best if you want to sell automation rather than just scheduling.
It goes beyond publishing: AI generates content, schedules it, publishes it, and supports approvals and reporting, all under your agency's branding. Its current Supernova plan lists the white-labeled platform, with your name, logos, and colors, plus AI content production and publishing. Apaya Apaya

One important distinction

There are really three levels of "white label":

• Branded reports only: your logo appears on PDFs, but clients still use the vendor's software.
• Branded client portal: clients log into a dashboard carrying your agency's branding.
• True white-label SaaS: your domain + logo + colors + client-facing UI, so the client can reasonably perceive it as your platform.

For what you're describing, I'd insist on the third category.

If you're pitching this as a recurring agency service, I'd particularly investigate Cloud Campaign vs. Sendible vs. Apaya vs. Palactix. Palactix is especially interesting because it explicitly positions itself as a white-label publishing platform with custom-domain support and flat client/brand pricing. palactix.com

If you tell me roughly how many clients/accounts you need (e.g. 10, 50, 200+) and which channels (Instagram, Facebook, LinkedIn, TikTok, Google Business, etc.), I can compare these on pricing, white-label depth, auto-publishing, approvals, API access, and margins and recommend the best 2–3 for your agency.

Yes. If you mean social-media scheduling + automatic publishing that you can present to clients as your agency’s own platform, there are several good options. The important distinction is between true white-label (custom domain/login/dashboard) and merely branded reports.

Strongest options for an agency

1. Vista Social — probably my first look

Vista Social offers a fairly deep white-label setup: custom dashboard/login domain, agency logo, branded calendars, custom domains and branded reports. It also supports bulk scheduling, approval workflows and direct publishing across major social networks. Vista Social Vista Social

The big advantage is that it feels like a real client-facing SaaS platform, rather than simply giving clients access to your agency's scheduler.

vistasocial.com

2. Sendible — very mature agency option

Sendible is particularly agency-oriented. Its white-label offering supports your own logo, colors, domain, customized emails and client onboarding. It also has workspaces, permissions, approvals, bulk scheduling and direct auto-publishing. Sendible Sendible

One notable point: Sendible explicitly positions its white-label product as something agencies can resell under their own brand. Sendible

sendible.com

3. SocialPilot — strong balance of price/features

SocialPilot offers a fully branded interface with your own brand, domain and sender details, alongside automated scheduling, bulk scheduling, approvals and automated reporting. SocialPilot

It's worth putting on the shortlist if your model is something like:

Agency → Client workspace → Client approves → Posts automatically publish

socialpilot.co

4. HighLevel — if you're selling more than social media

HighLevel is a different proposition. Its Social Planner handles drafting, scheduling, publishing and tracking across Facebook, Instagram, Threads, Google Business Profile, LinkedIn, TikTok, YouTube, Pinterest and more. HighLevel Support Portal

I'd consider it if you want the client-facing product to encompass CRM + funnels + email/SMS + reputation management + social, rather than just social scheduling.

5. Apaya — interesting if AI content generation matters

Apaya is specifically positioning itself around the agency white-label model: your branding, while its AI creates, designs, schedules and publishes client content. Apaya

That's potentially attractive if your pitch is less:

"Here's your social media scheduler."

and more:

"We provide you with an AI-powered social media department under our agency brand."

6. MixBloom — if you want the work done for you

MixBloom is somewhat different because it combines the white-label client portal with actual content creation, scheduling and publishing services. Your clients interact through your branded portal while MixBloom handles much of the execution behind the scenes. MixBloom

That's compelling if you're trying to scale retainers without hiring a large social-media production team.

What I'd shortlist for your agency

I'd narrow it to:

For a polished client-facing scheduling SaaS:
→ Vista Social

For a mature agency/reseller platform:
→ Sendible

For cost-effective agency management at scale:
→ SocialPilot

For an all-in-one marketing/CRM offering:
→ HighLevel

For an AI-first "we do your social for you" proposition:
→ Apaya / MixBloom

The key thing I'd investigate before committing is exactly what the client sees. Some vendors call something "white label" when it's really just branded PDFs. For your use case, I'd require custom login URL + no vendor branding in the dashboard + your logo/colors + client approval workflow + direct auto-publishing + client-specific workspaces.

If you tell me roughly how many clients/accounts you expect (e.g. 20 clients × 3 social accounts) and whether clients need to log in and approve posts themselves, I can narrow these down to the 2–3 best platforms and compare their agency pricing/model.

Yes. If by white-label you mean the client sees your agency’s branding rather than the scheduling vendor’s, the field is narrower than the number of “agency” social schedulers suggests.

Best options for an agency

1. Sendible — strongest established option

For your particular use case, Sendible is probably the first platform I'd demo.

Its White Label offering lets an agency put its own logo, colors, custom domain, and email branding on the client experience. Clients can log into a branded portal, approve content, and view reports. It also supports direct auto-publishing across major networks. Sendible Sendible

The important catch is that full white-label is an add-on to Elite/Enterprise, rather than being available on the entry-level plans. Sendible currently lists Elite starting at $349/month and Enterprise at $800/month, before the white-label add-on. Sendible

sendible.com

2. SocialPilot — very attractive for agencies

SocialPilot is worth putting in your shortlist because it specifically targets agencies and offers white-label capabilities, branded reports, custom branding, client management, approvals and scheduling. It supports Instagram, Facebook, TikTok, LinkedIn, YouTube, Pinterest, Threads, X and others. SocialPilot

The distinction I'd investigate during a sales call is how much of the actual client-facing application can be branded, versus simply providing white-label reports. Some descriptions of SocialPilot characterize it as report-level white labeling rather than the fully rebranded/custom-domain portal that Sendible offers. SkedCast

3. Metricool — good if analytics are a major selling point

Metricool is another one I'd investigate for an agency offering. Its white-label functionality is positioned at the Enterprise/custom tier, so you'd need to talk to sales rather than simply signing up for a standard plan.

It's particularly interesting if you're selling clients a package that combines content scheduling + social analytics/reporting.

4. Agorapulse — excellent agency tool, but not the same kind of white-label

Agorapulse is excellent for the underlying workflow: scheduling, auto-publishing, content calendars, client approvals, bulk publishing and reporting. It can directly auto-publish to Instagram, Facebook, TikTok, X, LinkedIn and other networks. Agorapulse

However, its white-label capability is primarily around reports, rather than giving your client a completely agency-branded SaaS portal. Its agency offering explicitly highlights white-label reports. Agorapulse

So I'd choose it if your agency manages everything for the client, not if your pitch is “here's your own branded social-media platform.”

5. SchedPilot / Metronoms — newer options worth looking at

There are also newer agency-focused platforms that are much more explicitly built around the “we're selling this software under our brand” model.

SchedPilot advertises branded reports, client approval workflows, unlimited client accounts, multi-network scheduling and an API for integrating the scheduling functionality into your own workflows. Schedpilot

Metronoms goes even further toward the agency/reseller model, with client/location hierarchy, branded client portals, branded reports, approval links and automated publishing. Metronoms

I'd treat these as “evaluate carefully” rather than automatically choosing them over established vendors—the key question is how mature their integrations and client-facing experience are for the networks your clients use.

What I'd recommend for your agency

If you're trying to present this as your own software/service to clients, I'd narrow the evaluation to:

1. Sendible — best-established choice for genuine white-label SaaS.
2. SocialPilot — potentially better value; verify exactly what the client sees.
3. Metricool Enterprise — strong analytics-oriented alternative.
4. SchedPilot / Metronoms — interesting if you want a newer, agency-native platform.

The critical distinction is:

White-label reports ≠ white-label software.

If your pitch is something like “ClientName Social — your branded dashboard where you approve posts and see your calendar/reports”, you want custom-domain/client-portal white labeling, not merely your logo appearing on a PDF report.

If you tell me roughly how many clients/accounts you expect (e.g. 10, 50, 200) and whether you want clients to log in themselves or your agency to manage everything, I can narrow this to the 3 best platforms and compare their actual agency/white-label costs and limitations.

sendible.com

2. SocialPilot — very attractive for agencies

SocialPilot is worth putting in your shortlist because it specifically targets agencies and offers white-label capabilities, branded reports, custom branding, client management, approvals and scheduling. It supports Instagram, Facebook, TikTok, LinkedIn, YouTube, Pinterest, Threads, X and others. SocialPilot

The distinction I'd investigate during a sales call is how much of the actual client-facing application can be branded, versus simply providing white-label reports. Some descriptions of SocialPilot characterize it as report-level white labeling rather than the fully rebranded/custom-domain portal that Sendible offers. SkedCast

3. Metricool — good if analytics are a major selling point

Metricool is another one I'd investigate for an agency offering. Its white-label functionality is positioned at the Enterprise/custom tier, so you'd need to talk to sales rather than simply signing up for a standard plan.

It's particularly interesting if you're selling clients a package that combines content scheduling + social analytics/reporting.

4. Agorapulse — excellent agency tool, but not the same kind of white-label

Agorapulse is excellent for the underlying workflow: scheduling, auto-publishing, content calendars, client approvals, bulk publishing and reporting. It can directly auto-publish to Instagram, Facebook, TikTok, X, LinkedIn and other networks. Agorapulse

However, its white-label capability is primarily around reports, rather than giving your client a completely agency-branded SaaS portal. Its agency offering explicitly highlights white-label reports. Agorapulse

So I'd choose it if your agency manages everything for the client, not if your pitch is “here's your own branded social-media platform.”

5. SchedPilot / Metronoms — newer options worth looking at

There are also newer agency-focused platforms that are much more explicitly built around the “we're selling this software under our brand” model.

SchedPilot advertises branded reports, client approval workflows, unlimited client accounts, multi-network scheduling and an API for integrating the scheduling functionality into your own workflows. schedpilot.com

Metronoms goes even further toward the agency/reseller model, with client/location hierarchy, branded client portals, branded reports, approval links and automated publishing. metronoms.com

I'd treat these as “evaluate carefully” rather than automatically choosing them over established vendors—the key question is how mature their integrations and client-facing experience are for the networks your clients use.

What I'd recommend for your agency

If you're trying to present this as your own software/service to clients, I'd narrow the evaluation to:

1. Sendible — best-established choice for genuine white-label SaaS.
2. SocialPilot — potentially better value; verify exactly what the client sees.
3. Metricool Enterprise — strong analytics-oriented alternative.
4. SchedPilot / Metronoms — interesting if you want a newer, agency-native platform.

The critical distinction is:

White-label reports ≠ white-label software.

For an agency that wants to sell social media management as your own service (your logo, client portal, approvals, scheduling, auto-publishing), you’ll want platforms that offer more than a normal scheduler. The key features to compare are:

• White-label client portal (logo, colors, domain)
• Client approvals/comments
• Multi-client workspaces
• Auto-publishing to Instagram, Facebook, LinkedIn, TikTok, X, Google Business, etc.
• Branded analytics/reporting
• Team permissions
• Optional AI content generation

Here are the strongest options:

My shortlist by agency model

1. You manage 10–200 client accounts and need a polished client experience

Best fits:

• Cloud Campaign — probably the most agency-oriented all-around choice. Good for client approvals, reporting, and recurring retainers. Cloud Campaign
• Social Content IQ — stronger if you want AI-generated content workflows bundled in. Social Content IQ

2. You want clients to think “this is our agency platform”

Best fits:

• Palactix — focuses heavily on making the publishing layer appear as your own product. Palactix
• Cloud Campaign — more mature agency workflow. Cloud Campaign

3. You want to package social media management without hiring creators

Best fit:

• MixBloom — combines content production, approvals, scheduling, and publishing rather than only providing software. MixBloom

4. You are building your own SaaS/client portal

Best fit:

• Ayrshare — API-first approach so your clients only see your app. Ayrshare

Questions I’d ask vendors before choosing

1. Can clients log in at our domain?

(Example: portal.youragency.com rather than vendorname.com)

2. Does the client ever see the vendor name during social account connection?
3. Can we create separate client workspaces with different permissions?
4. Can posts auto-publish without manual approval?
5. Can we export reports with our branding only?
6. Do they support the networks your clients actually use?

• Instagram
• Facebook Pages
• LinkedIn
• TikTok
• YouTube
• Google Business Profile
• X

For most agencies selling a monthly social media retainer, I’d start demos with Cloud Campaign, Social Content IQ, and Palactix; if you want a done-for-you fulfillment model, add MixBloom. Cloud Campaign Social Content IQ Palactix MixBloom

If you’re an agency looking to resell social media scheduling + auto-publishing as your own service, you’ll want more than a scheduler. The key features to compare are:

• Custom branding (logo, colors, domain, client portal)
• Client approval workflows
• Multi-client workspaces
• Auto-publishing to major networks
• White-label reports
• Team permissions
• AI content generation (optional but increasingly useful)

Here are the strongest options:

Apaya Cloud Campaign Palactix## My shortlist by agency model

1. You want clients to feel like they’re logging into your own SaaS product

Look at:

• Cloud Campaign — probably the most mature agency-focused option. It provides branded dashboards, approval workflows, reports, and scheduling/publishing tools. Cloud Campaign
• Palactix — positioned specifically as a white-label social publishing platform where clients authorize your brand rather than a third-party tool. Palactix

2. You want to sell “done-for-you social media” without hiring creators

Look at:

• MixBloom — combines white-label software with a content team that creates, schedules, and publishes for clients. MixBloom
• Apaya — focuses on AI-assisted creation, scheduling, publishing, and agency branding. Apaya

3. You want a traditional scheduler your team operates

Consider:

• SocialPilot
• Sprout Social
• Later
• Buffer

These are strong operational tools, but their white-label/reseller depth varies. They’re usually better when your team is the operator, rather than when clients believe they are using your proprietary platform.

What I would demo first for an agency pitch

A practical demo stack:

1. Cloud Campaign → safest agency-grade white-label scheduler
2. Palactix → if “this is our platform” positioning matters
3. MixBloom → if you want fulfillment included
4. Apaya → if AI-generated content is part of your offer

Cloud Campaign Palactix MixBloom ApayaA few questions would narrow this down:

• Are you selling social media management as a service, or are you trying to resell access to a SaaS platform?
• Which channels matter most (Instagram, Facebook, LinkedIn, TikTok, Google Business Profile, YouTube)?
• Do clients need to approve posts before publishing, or should everything auto-publish?

Yes. If by white-label you mean the client sees your agency’s brand, not the underlying scheduling vendor, there are several options—but they differ substantially between branded reports and a genuinely white-labeled client portal/platform.

Best options for an agency

*SocialPilot's current offering needs careful distinction between white-labeled reports/branding and the exact degree of client-facing platform white-labeling you need.

My shortlist

1. Sendible — safest traditional agency choice

Sendible is probably the first one I'd demo. It specifically supports agencies, white-label dashboards, branded onboarding, client permissions, approvals, scheduling, bulk importing, and publishing across multiple social networks. It also explicitly supports reselling the platform under your own brand. Sendible Sendible

The interesting part for your use case is that clients can connect their accounts through your branded experience rather than handing your team their passwords.

2. Cloud Campaign — particularly attractive for scaling agencies

Cloud Campaign positions itself specifically around running every client's social media from a white-labeled platform, including branded dashboards, reports and approval pages. It currently advertises white-labeling on its Team and Agency plans, with unlimited users and scheduling/approval workflows. Cloud Campaign

I'd put this high on the demo list if you're going to have 10s or 100s of client accounts.

3. Apaya — worth looking at if "auto-publishing" includes AI-generated content

Apaya is more interesting if you're selling clients something like:

"We manage your social media automatically."

Rather than simply:

"Here's a scheduling dashboard."

It says it can generate posts, graphics, carousels and captions, schedule them, publish across connected platforms, and provide the client experience entirely under your agency's branding. Apaya

4. Ayrshare — best if you want to build your own branded client product

This is a different category. Rather than giving you a finished white-label SaaS dashboard, Ayrshare provides a white-label social-media API. Your agency can build the client portal/interface and use its API for publishing, scheduling, analytics and account management. It supports 14+ networks and multi-client profiles. Ayrshare

This is the one I'd investigate if your goal is eventually:

YourAgency.com → Client Login → Content Calendar → Approve → Auto-Publish

with essentially no third-party UI visible.

One important distinction

I'd separate the market into three tiers:

A. Report white-labeling
Your logo appears on PDF/reporting, but the client still sees the vendor's software.

B. Client-facing white-labeling
Client gets your colors/logo, branded portal, approval links, etc.

C. True white-label SaaS/reselling
Custom domain, branded login, branded emails/invitations, no vendor branding, client accounts underneath your agency, and ideally the ability to sell the software as part of your own service.

For what you described, I'd focus on B/C, not just "white-label reports." The distinction matters because several major social platforms advertise white-label reporting without actually giving you a white-labeled client application. SkedCast

A newer category worth investigating

There are also newer platforms specifically targeting the "agency becomes the software company" model. For example, Palactix markets a fully branded publishing platform where clients authorize your application rather than a third-party scheduler. Palactix

And SocialKaptan explicitly offers a reseller model where the agency can set its own plans/pricing and issue client licenses under its own brand. SocialKaptan

So if your business model is "we want to present this to clients as our proprietary platform", I'd actually investigate these alongside Sendible/Cloud Campaign rather than treating this as a normal social scheduler comparison.

If you tell me roughly how many clients you need to support (e.g. 10, 50, 500) and whether you want clients to log into the platform themselves, I can narrow this to the 3 best options and compare their actual white-label, pricing, social networks, API, custom-domain, and reseller capabilities.

Yes. If you’re an agency looking to sell a client-facing social media scheduling/auto-publishing platform under your own brand, there are several credible options. The key distinction is whether you want just branded reports or a fully white-labeled client portal.

Best white-label options

1. SocialPilot — probably the strongest turnkey choice

SocialPilot has a dedicated white-label offering aimed specifically at agencies. You can put the platform on your own domain, use your logo/colors, customize emails, brand the login/dashboard, and provide white-labeled reports. It also supports client-specific access, approvals, content libraries, and scheduling. SocialPilot SocialPilot

This is particularly attractive if your proposition is something like:

“[Your Agency] Social”
Clients log into your branded portal → connect their accounts → approve content → you/your team schedule and auto-publish.

2. Sendible — excellent if you want to resell the software

Sendible is another particularly strong agency/reseller option. Its white-label solution supports custom domain, branding, colors, emails, client onboarding and SSO. Clients can connect their own social profiles through your site without handing you passwords. Sendible Sendible

It also supports permission groups, so you can create different service tiers—for example, a basic scheduling package versus a premium managed-social package. Sendible

Sendible is especially interesting if you eventually want to embed social publishing into another product, because it explicitly offers white-label/embedded infrastructure and SSO for software companies. Sendible

3. Vista Social — strong modern client experience

Vista Social lets agencies turn the product into a branded social-management platform with a custom domain, branded interface and branded reports. Vista Social

I'd put this high on the shortlist if the client-facing UI matters as much as the underlying scheduling functionality.

4. Apaya — worth looking at if AI content is part of your offer

Apaya is particularly interesting for an agency because its white-label product goes beyond scheduling: it can create, schedule, publish and report on client social content under the agency's branding. Apaya

So if your intended product is closer to:

“Pay us $X/month and our AI + agency team keeps all your social channels active”

rather than simply:

“Here's a scheduling dashboard,”

Apaya deserves a serious look.

5. Agorapulse — great agency platform, but different white-label proposition

Agorapulse is very strong for agency workflows: scheduling, auto-publishing, approvals, shared calendars, client collaboration and reporting. It supports publishing across Instagram, Facebook, TikTok, X, LinkedIn and other networks. Agorapulse Agorapulse

I'd consider it more of an agency management platform with white-label reporting than a pure "we're going to make this software look entirely like ours" reseller platform.

My shortlist for an agency

If white-label is the primary requirement, I'd evaluate them in this order:

1. SocialPilot — best all-around turnkey white-label agency platform
2. Sendible — best for sophisticated reseller/agency packaging and potential integrations
3. Vista Social — best polished modern client-facing experience
4. Apaya — best if AI-generated content is central to the service
5. Agorapulse — best if agency workflow/reporting matters more than complete rebranding

One important thing: don't evaluate these solely on whether they say "white label." For your use case I'd specifically test whether the client can see any underlying vendor branding during login, OAuth/social-account connection, approval emails, notifications, publishing errors, mobile experience, and reports. That's where supposedly white-label products can differ substantially.

If you tell me roughly how many clients you expect (e.g. 10, 50, 200+) and what you want to charge each client, I can narrow this down to the 2–3 platforms with the best economics and true white-label experience.

This is particularly attractive if your proposition is something like:

“[Your Agency] Social”
Clients log into your branded portal → connect their accounts → approve content → you/your team schedule and auto-publish.

2. Sendible — excellent if you want to resell the software

Sendible is another particularly strong agency/reseller option. Its white-label solution supports custom domain, branding, colors, emails, client onboarding and SSO. Clients can connect their own social profiles through your site without handing you passwords. Sendible Sendible

It also supports permission groups, so you can create different service tiers—for example, a basic scheduling package versus a premium managed-social package. Sendible

Sendible is especially interesting if you eventually want to embed social publishing into another product, because it explicitly offers white-label/embedded infrastructure and SSO for software companies. Sendible

3. Vista Social — strong modern client experience

Vista Social lets agencies turn the product into a branded social-management platform with a custom domain, branded interface and branded reports. Vista Social

I'd put this high on the shortlist if the client-facing UI matters as much as the underlying scheduling functionality.

4. Apaya — worth looking at if AI content is part of your offer

Apaya is particularly interesting for an agency because its white-label product goes beyond scheduling: it can create, schedule, publish and report on client social content under the agency's branding. apaya.com

So if your intended product is closer to:

“Pay us $X/month and our AI + agency team keeps all your social channels active”

rather than simply:

“Here's a scheduling dashboard,”

Apaya deserves a serious look.

5. Agorapulse — great agency platform, but different white-label proposition

Yes. If by white-label you mean your agency’s branding is what the client sees, plus client approvals → scheduling → automatic publishing, there are several good options.

Best options for an agency

My shortlist

1. cloudcampaign.com — probably the first one I'd demo.

It's specifically built around the agency/reseller model. Its Team and Agency plans include white-labeling, and clients can review/approve content through branded approval pages. It also handles scheduling, publishing, reporting, bulk uploads, evergreen content, and AI-assisted content. Cloud Campaign

The important distinction is that you're not merely giving clients access to a scheduler—you can present the entire workflow as your agency's platform.

2. sendible.com — mature, proven agency choice.

Sendible's white-label offering is an add-on to Elite/Enterprise and supports your agency domain, logo, colors, custom email notifications, client workspaces, approvals, scheduling and reporting. Sendible Sendible

I'd consider this if you want something established and relatively conservative rather than a newer platform.

3. palactix.com — interesting if you want it to feel like your own SaaS.

This is more aggressively aimed at the reseller/white-label use case: custom domain, white-label dashboard, client brands, scheduling/publishing, and even a BYO-keys model. Their current plans advertise up to 50 client brands on Starter and unlimited brands on Pro. Palactix

That's particularly interesting if your sales pitch is "we provide you with your own social media platform", rather than "here's access to our social media management tool."

4. apaya.com — worth looking at if AI content creation is part of your offer.

Apaya combines white-labeling with AI-generated captions, graphics/carousels, scheduling, publishing, approvals and reporting. It explicitly lets agencies put their own name, logos, favicon, colors and support contact into the platform. Apaya

5. socialpilot.co — good value/agency workflow option.

It's strong on multi-client scheduling, approvals and agency reporting, although I'd put it below Cloud Campaign/Sendible if a genuinely white-labeled client portal is central to your proposition. Best Social Media Scheduler WifiTalents

One important distinction

There are actually three different things vendors call "white label":

1. White-label reports — your logo appears on PDFs/reports.
2. White-label client portal — clients log into a dashboard carrying your branding.
3. True SaaS/reseller white label — custom domain, branded login, emails, dashboard, approvals, etc., so the client has little/no indication which underlying vendor powers it.

For what you're describing, I'd target #3.

If your agency wants to sell something like:

Client logs into social.youragency.com → sees their content calendar → approves posts → posts automatically publish to Instagram/Facebook/LinkedIn/TikTok → receives branded reports

then Cloud Campaign, Sendible, Palactix and Apaya are the four I'd investigate first.

There is also a fourth route that's potentially much more interesting if you want to build your own branded client portal rather than simply resell somebody else's UI: bundle.social provides the underlying account connection, media upload, scheduled publishing, status tracking and analytics layer, which you can put behind your own application. bundle.social

If you tell me roughly how many clients/accounts you expect (e.g. 10, 50, 200+) and which networks you need (Instagram, Facebook, LinkedIn, TikTok, YouTube, Google Business, etc.), I can narrow these down to the 3 best platforms and compare actual agency pricing, white-label depth, API access, and margins.

I'd consider this if you want something established and relatively conservative rather than a newer platform.

3. palactix.com — interesting if you want it to feel like your own SaaS.

This is more aggressively aimed at the reseller/white-label use case: custom domain, white-label dashboard, client brands, scheduling/publishing, and even a BYO-keys model. Their current plans advertise up to 50 client brands on Starter and unlimited brands on Pro. palactix.com

That's particularly interesting if your sales pitch is "we provide you with your own social media platform", rather than "here's access to our social media management tool."

4. apaya.com — worth looking at if AI content creation is part of your offer.

Apaya combines white-labeling with AI-generated captions, graphics/carousels, scheduling, publishing, approvals and reporting. It explicitly lets agencies put their own name, logos, favicon, colors and support contact into the platform.

Yes. If your goal is “our agency presents this as our own client portal” + scheduling + automatic publishing, there are several good options. The key distinction is between true white-label platforms and tools that merely offer white-label reports.

Best options for an agency

1. SocialPilot — probably the first one I'd demo

SocialPilot is particularly geared toward agencies wanting to resell a social media platform under their own brand. Its white-label offering supports a custom domain, branded login, custom colors/logo, branded emails, internal app branding, and white-label reports. It also supports managing clients and teams from a centralized platform. SocialPilot

For your use case, the pitch can effectively be:

“Log into [Your Agency Name] Social, approve your content, see your calendar, and everything publishes automatically.”

That is much closer to a genuine white-label SaaS experience than simply putting your logo on reports.

2. Sendible — very strong agency alternative

sendible.com explicitly offers a fully brandable social media management platform. You can use your logo, colors, custom domain, and branded approval emails. It also supports separate client workspaces and granular permissions. Sendible Sendible

Its publishing system supports multi-platform scheduling, approvals, calendars, bulk importing, and automated publishing. Sendible

One thing worth noting: Sendible's current white-label offering is positioned around higher-tier/white-label plans, so I'd get a current agency quote rather than assuming the standard pricing applies.

3. Vista Social — excellent if the client-facing UX matters

vistasocial.com is another true white-label option. It lets you put the platform on a domain such as social.youragency.com, customize the interface, and make the platform feel like an extension of your agency. Vista Social

I'd put this near the top of the demo list if presentation/branding is a major part of what you're selling.

4. Apaya — interesting if you want AI + white label

apaya.com is particularly interesting for an agency because it combines the white-label portal with AI content creation, scheduling, publishing, and reporting. Apaya

So instead of:

Client → agency creates everything → agency schedules everything

you can potentially sell:

Client → branded portal → AI/content workflow → approval → automatic publishing

That's a different and potentially higher-margin service model.

5. Agorapulse — great platform, but I'd distinguish it

agorapulse.com is excellent for agency social management. It supports scheduling/auto-publishing across Instagram, Facebook, TikTok, LinkedIn, X, YouTube and others, plus client approvals, shared calendars and workflows. Agorapulse Agorapulse

However, its strongest "white-label" functionality is currently white-label reporting, rather than the same kind of completely rebranded client SaaS portal offered by SocialPilot, Sendible or Vista Social. Agorapulse

My shortlist for your agency

I'd demo these in this order:

1. SocialPilot — best match for reselling a branded platform
2. Vista Social — strongest alternative for a polished white-label client experience
3. Sendible — very mature agency workflow + white label
4. Apaya — especially compelling if AI-generated content is part of your offer
5. Agorapulse — excellent operational platform, but less compelling if full portal white-labeling is non-negotiable

One important question before choosing: are you looking for white-label social media scheduling specifically, or a broader white-label platform where clients can book appointments/services and have social content auto-published? If it's the latter, the shortlist changes considerably.

1. SocialPilot — probably the first one I'd demo

SocialPilot is particularly geared toward agencies wanting to resell a social media platform under their own brand. Its white-label offering supports a custom domain, branded login, custom colors/logo, branded emails, internal app branding, and white-label reports. It also supports managing clients and teams from a centralized platform. SocialPilot

For your use case, the pitch can effectively be:

“Log into [Your Agency Name] Social, approve your content, see your calendar, and everything publishes automatically.”

That is much closer to a genuine white-label SaaS experience than simply putting your logo on reports.

2. Sendible — very strong agency alternative

sendible.com explicitly offers a fully brandable social media management platform. You can use your logo, colors, custom domain, and branded approval emails. It also supports separate client workspaces and granular permissions. Sendible Sendible

Its publishing system supports multi-platform scheduling, approvals, calendars, bulk importing, and automated publishing. Sendible

One thing worth noting: Sendible's current white-label offering is positioned around higher-tier/white-label plans, so I'd get a current agency quote rather than assuming the standard pricing applies.

3. Vista Social — excellent if the client-facing UX matters

vistasocial.com is another true white-label option. It lets you put the platform on a domain such as social.youragency.com, customize the interface, and make the platform feel like an extension of your agency. Vista Social

I'd put this near the top of the demo list if presentation/branding is a major part of what you're selling.

4. Apaya — interesting if you want AI + white label

apaya.com is particularly interesting for an agency because it combines the white-label portal with AI content creation, scheduling, publishing, and reporting. Apaya

So instead of:

Client → agency creates everything → agency schedules everything

you can potentially sell:

Client → branded portal → AI/content workflow → approval → automatic publishing

That's a different and potentially higher-margin service model.

5. Agorapulse — great platform, but I'd distinguish it

agorapulse.com is excellent for agency social management. It supports scheduling/auto-publishing across Instagram, Facebook, TikTok, LinkedIn, X, YouTube and others, plus client approvals, shared calendars and workflows. agorapulse.com agorapulse.com

However, its strongest "white-label" functionality is currently white-label reporting, rather than the same kind of completely rebranded client SaaS portal offered by SocialPilot, Sendible or Vista Social. agorapulse.com

My shortlist for your agency

I'd demo these in this order:

For an agency selling social media management as a service, you’ll want more than a scheduler — look for white-label client portals, branded approvals, automated publishing, multi-client management, reporting, and ideally custom domains/logos.

Here are platforms worth evaluating:

My shortlist by agency model

If you want clients to think “this is our software”

• Cloud Campaign — probably the strongest general agency choice. Good balance of polish, approvals, reporting, and scale. Cloud Campaign
• Palactix — more focused on making the publishing layer feel like your own product. Palactix

If you sell a managed service (not software access)

• MixBloom — useful if you want content production + approvals + publishing handled behind your brand. MixBloom
• PostVito — good fit for a workflow where AI/content packs move through approval into publishing. PostVito

If you serve SMBs/local businesses

• Vendasta — better if social is one part of a larger white-label marketing package. Schedpilot
• Metronoms — positioned around managing multiple local-business clients. Metronoms

Features I’d verify before signing

• Custom domain (not just logo replacement)
• Client login portal
• Client approval workflow
• Automated recurring posts/content recycling
• Instagram/Facebook/TikTok/LinkedIn/Google Business publishing support
• Branded analytics PDFs
• Separate client workspaces
• Team permissions
• API access if you plan to build your own dashboard

For a typical agency reselling “done-for-you social media,” I’d put Cloud Campaign, MixBloom, PostVito, and Palactix at the top of the evaluation list, depending on whether you want a software product feel or a managed-service feel. Cloud Campaign MixBloom PostVito Palactix

Yes. If by white-label scheduling + auto-publishing you mean your agency presents the platform as its own client-facing software, rather than simply using a scheduler behind the scenes, there are several good options.

I’d shortlist these:

1. socialpilot.co — probably the first one I'd demo

SocialPilot has gone particularly hard after the "launch this as your own SaaS" use case. You can brand the dashboard, login page, domain, emails, reports, etc., while managing multiple clients from one platform. SocialPilot SocialPilot

For publishing, it supports scheduling/automatic publishing across Facebook, Instagram, LinkedIn, TikTok, YouTube, Pinterest, Threads, Bluesky and Google Business Profile, among others. SocialPilot SocialPilot

Why I'd look at it: It seems closest to what you're describing if the goal is "Client logs into our agency's social platform."

Their current pricing shows Premium at $85/mo annually with white-label reporting, while full white-label platform capabilities are associated with Ultimate. SocialPilot SocialPilot Help

2. cloudcampaign.com — very agency-oriented

Cloud Campaign is explicitly built around agencies running clients through a white-labeled platform. It offers branded dashboards, reports and approval pages, plus scheduling, publishing, bulk uploads, drip automation and evergreen content recycling. Cloud Campaign

A particularly nice feature for your use case is the client approval portal: clients can receive a link, review content, request changes and approve it without needing to work through email.

Best for: An agency wanting a polished client workflow around plan → approve → auto-publish → report.

3. sendible.com — mature agency/reseller option

Sendible has one of the more developed agency models. You get separate client workspaces, client dashboards, approval workflows, permissions, Client Connect for securely connecting social accounts, scheduling and publishing. Sendible Sendible

Its white-label system lets you replace the branding with your own logo, colors, domain and system emails. Sendible Support Sendible

The catch is price: white labeling is an add-on to Elite/Enterprise, currently starting at $349/month for Elite and $800/month for Enterprise. Sendible

Best for: Agencies with enough clients/revenue to justify a more expensive, established platform.

4. metronoms.com — interesting if you want AI + local-business workflows

This is a newer agency-focused option that combines scheduling with AI content generation, client approvals, Google review management and white-label client portals/reports. Its Smart Scheduler can generate a month of posts from a business website, then schedule them across connected channels. Metronoms

Best for: Agencies selling a packaged "we manage your local business's social presence" service rather than just providing a generic scheduler.

5. agorapulse.com — excellent product, but I'd scrutinize the white-label requirement

Agorapulse is strong on publishing, approvals, inbox management, analytics and agency workflows. Its plans include scheduling and white-label reporting. Agorapulse

However, if your requirement is "the client should believe this is our own software, with our domain and completely our branding", I'd put SocialPilot/Cloud Campaign/Sendible ahead of it.

What I'd choose for an agency

If I were evaluating this specifically for reselling a social-media management service under your agency brand, my demo order would be:

1. SocialPilot — best overall fit for a true white-label SaaS presentation.
2. Cloud Campaign — strongest agency/client approval workflow.
3. Sendible — strongest mature agency/reseller infrastructure, but more expensive.
4. Metronome — particularly interesting if AI-generated content and local businesses are part of your offering.
5. Agorapulse — excellent underlying platform, but less compelling if full white-labeling is non-negotiable.

One important distinction: "white-label reports" isn't the same thing as "white-label platform." A lot of social tools let you put your logo on client PDFs while the client still sees the vendor's software. For your presentation, I'd specifically require custom domain + branded login + branded dashboard + branded client emails + client approvals + automatic publishing.

If you tell me roughly how many clients/accounts you expect (e.g. 10, 50, 200+) and whether you're selling social media management, local SEO/reputation, or an all-in-one marketing portal, I can narrow this down to the 2–3 platforms that make the most economic sense and compare their current agency pricing.

For publishing, it supports scheduling/automatic publishing across Facebook, Instagram, LinkedIn, TikTok, YouTube, Pinterest, Threads, Bluesky and Google Business Profile, among others. SocialPilot SocialPilot

Why I'd look at it: It seems closest to what you're describing if the goal is "Client logs into our agency's social platform."

Their current pricing shows Premium at $85/mo annually with white-label reporting, while full white-label platform capabilities are associated with Ultimate. SocialPilot SocialPilot Help

2. cloudcampaign.com — very agency-oriented

Cloud Campaign is explicitly built around agencies running clients through a white-labeled platform. It offers branded dashboards, reports and approval pages, plus scheduling, publishing, bulk uploads, drip automation and evergreen content recycling. Cloud Campaign

A particularly nice feature for your use case is the client approval portal: clients can receive a link, review content, request changes and approve it without needing to work through email.

Best for: An agency wanting a polished client workflow around plan → approve → auto-publish → report.

3. sendible.com — mature agency/reseller option

Sendible has one of the more developed agency models. You get separate client workspaces, client dashboards, approval workflows, permissions, Client Connect for securely connecting social accounts, scheduling and publishing. Sendible Sendible

Its white-label system lets you replace the branding with your own logo, colors, domain and system emails. Sendible Support Sendible

The catch is price: white labeling is an add-on to Elite/Enterprise, currently starting at $349/month for Elite and $800/month for Enterprise. Sendible

Best for: Agencies with enough clients/revenue to justify a more expensive, established platform.

4. metronoms.com — interesting if you want AI + local-business workflows

This is a newer agency-focused option that combines scheduling with AI content generation, client approvals, Google review management and white-label client portals/reports. Its Smart Scheduler can generate a month of posts from a business website, then schedule them across connected channels. metronoms.com

Best for: Agencies selling a packaged "we manage your local business's social presence" service rather than just providing a generic scheduler.

5. agorapulse.com — excellent product, but I'd scrutinize the white-label requirement

Agorapulse is strong on publishing, approvals, inbox management, analytics and agency workflows. Its plans include scheduling and white-label reporting.

However, if your requirement is "the client should believe this is our own software, with our domain and completely our branding", I'd put SocialPilot/Cloud Campaign/Sendible ahead of it.

What I'd choose for an agency

Yes. If the goal is “our agency sells the platform to clients as our own, clients can approve content, and posts automatically publish to their social accounts,” there are several credible options.

Best white-label options for agencies

1. vistasocial.com — probably my first one to demo

Vista Social is particularly agency-oriented. Its white-label offering can replace the vendor's branding with your logo, colors, domain and client-facing experience. It also has bulk scheduling, approval workflows, automated branded reporting, AI content tools, and publishing across client profiles. Vista Social Vista Social

The interesting part for your use case is that the client doesn't merely receive a white-labeled PDF report—the actual management experience can be branded. Vista Social

I'd shortlist this if: you want something that feels like a legitimate agency SaaS product rather than simply a scheduling tool.

2. sendible.com — strongest for true reselling

Sendible is especially interesting if you're planning to package software access as part of your service offering.

Its white-label solution supports:

• Your own logo and brand colors
• Custom domain
• Branded email notifications
• Branded client onboarding
• Client-specific workspaces
• Permission controls
• Approval workflows
• Automated publishing/scheduling
• Automated branded reporting
• SSO/integration options

It explicitly positions the product for agencies that want to resell the platform under their own brand. Sendible Sendible

Sendible also has a software-integrator offering if you're thinking beyond simply giving clients a branded dashboard—for example, embedding social publishing into another product you're building. Sendible

I'd shortlist this if: white-label/reseller capability is more important than getting the absolute lowest price.

3. socialpilot.co — strong value

SocialPilot has a dedicated white-label solution with:

• Custom domain
• Branded login page
• Custom logo/colors
• Internal/dashboard branding
• Custom email setup
• Client-specific access
• Scheduling and publishing
• Bulk imports
• Content libraries
• Analytics/reporting
• Approval workflows

It specifically markets the ability to operate the platform under your agency's brand and manage 100+ clients. SocialPilot

I'd shortlist this if: you want a relatively economical way to offer a branded social-management portal without needing a highly customized enterprise implementation.

4. loomly.com

Loomly is worth looking at if your agency cares heavily about content calendars, approvals and client collaboration rather than building a complex reseller business.

Its higher-end offering supports branded client experiences, scheduling and publishing. Current third-party comparisons indicate its white-label functionality is available at the higher tiers. PostPlanify

I'd shortlist this if: your clients will actively participate in the content approval process.

5. zoho.com

Zoho Social has agency functionality and is worth considering particularly if your agency already uses Zoho CRM, Zoho Campaigns, etc.

It's more of an agency management platform with white-label/client-facing capabilities than a pure white-label SaaS reseller product.

I'd shortlist this if: you're already in the Zoho ecosystem.

The important distinction

I'd actually divide these into three categories:

A. “Clients use our branded software”

→ Sendible / Vista Social / SocialPilot

This is what I'd investigate first based on your description.

B. “Clients approve our content, but we primarily operate the platform”

→ Vista Social / Loomly / SocialPilot

You can make the client experience very simple: client logs in → reviews calendar → approves → platform publishes automatically.

C. “We want to sell this as a SaaS product under our own brand”

→ Sendible is particularly compelling because it explicitly supports reselling, custom packaging, branded onboarding and integrations. Sendible Sendible

What I'd demo before choosing

Don't just ask vendors “Do you have white label?” That's become a somewhat overloaded term. I'd specifically test:

1. Can the client login URL be our domain?
2. Does the vendor name disappear completely?
3. Are approval emails sent from our domain?
4. Can clients connect Facebook/Instagram/LinkedIn/TikTok themselves?
5. Can we prevent clients from seeing features we don't want them to see?
6. Can we create separate workspaces for each client?
7. Can approved posts automatically publish without our intervention?
8. Can we schedule recurring/evergreen content?
9. Can we bulk-upload hundreds of posts?
10. Can reports be automatically emailed under our branding?
11. Can we charge our own clients whatever we want?
12. Is there an API/SSO/embedded option if we eventually build our own front end?

That last question is particularly important. If your end goal is to present this to clients as an actual product/service owned by your agency—not just “here's the scheduling software we use”—I'd focus the evaluation on Sendible, Vista Social and SocialPilot first.

If you tell me roughly how many clients/accounts you need to support (e.g. 20, 100, 500) and whether clients need their own login, I can narrow this to the 2–3 best platforms and compare current agency/white-label pricing and limitations.

Yes. If you’re an agency and the goal is “our clients log into something that looks like our software, while we handle scheduling/auto-publishing behind the scenes,” there are several good options.

Strongest options to evaluate

1. vistasocial.com — probably my first choice

This is particularly well suited to what you're describing.

You can put the platform on your own domain, add your logo/branding, customize the dashboard, remove Vista Social branding, and provide branded calendars/reports. It also has client permissions and approval workflows. Vista Social Vista Social

On the publishing side, it supports scheduling and automatic publishing across networks including Instagram, Facebook, LinkedIn, TikTok, Pinterest, YouTube, Google Business, X, Reddit and others. Vista Social

It also has Smart Publishing, where content can be automatically generated from RSS feeds/trending topics and scheduled for publication. Vista Social

Why I'd shortlist it: mature product + strong agency functionality + genuinely white-labeled client experience.

2. cloudcampaign.com — excellent agency alternative

Cloud Campaign is explicitly positioned as a white-labeled platform for agencies. It offers branded dashboards, reports, approval pages, custom branding/domain, scheduling, bulk uploads, drip automations and evergreen content recycling. Cloud Campaign

An interesting differentiator is its CloudStudio product, which goes beyond scheduling: it can plan the calendar, create content and publish it automatically.

I'd consider this especially if: you're trying to sell clients a more complete “social media management system” rather than simply giving them a scheduler.

3. socialez.com — very white-label focused

SocialEZ specifically advertises customization of the login page, dashboard and reports, along with custom landing pages and reporting views. It supports Facebook, Instagram, LinkedIn, X, YouTube and Google Business scheduling. SocialEZ

This is worth looking at if the appearance of your client portal is more important than having the biggest ecosystem of features.

4. palactix.com — interesting if you want something closer to your own SaaS

Palactix takes the white-label concept particularly seriously: clients authorize your branded application, rather than seeing the underlying third-party platform. It is designed specifically for agencies to schedule and publish client content under their own brand. Palactix

I'd investigate this one if your pitch is essentially:

“We have our own social publishing platform.”

rather than:

“Here's a portal powered by [software].”

5. mixbloom.com — if you also want fulfillment

MixBloom is a slightly different proposition. It provides agencies with a white-label approvals dashboard and scheduling/publishing, but also supplies a dedicated social media manager/content production service. MixBloom

So it's attractive if you want to sell:

Your agency → client → content creation + approval + automatic publishing

without having to do all the content production yourselves.

6. adaptlypost.com

AdaptlyPost is another agency-oriented white-label option with branded workflows for approvals, content planning and scheduled publishing. It supports publishing to Instagram, TikTok, YouTube, X and other channels, and advertises API access. AdaptlyPost

The API aspect could make it particularly interesting if you eventually want to put your own frontend on top of the publishing infrastructure.

What I'd shortlist for an agency

If I were evaluating these specifically for reselling to clients, I'd start with:

Tier 1 — serious contenders

1. Vista Social — best overall balance
2. Cloud Campaign — excellent agency/client workflow
3. Palactix — strongest “this is our own platform” angle

Tier 2 — worth a demo

4. SocialEZ
5. AdaptlyPost
6. MixBloom

One important distinction: “white label” doesn't always mean the same thing. Some vendors simply remove their logo from reports, while others give you a custom domain + branded login + branded client portal + branded emails + branded approval pages. For your use case, I'd insist on the latter.

I'd also verify native auto-publishing by network, because Instagram/TikTok/etc. have different API restrictions and some platforms still require notification/manual publishing for particular post types.

If you tell me which networks you need (e.g. Instagram + Facebook + TikTok + LinkedIn + Google Business) and roughly how many clients/accounts, I can narrow this to the 3 best platforms and compare their current agency/white-label pricing and limitations.

It also has Smart Publishing, where content can be automatically generated from RSS feeds/trending topics and scheduled for publication. Vista Social

Why I'd shortlist it: mature product + strong agency functionality + genuinely white-labeled client experience.

2. cloudcampaign.com — excellent agency alternative

Cloud Campaign is explicitly positioned as a white-labeled platform for agencies. It offers branded dashboards, reports, approval pages, custom branding/domain, scheduling, bulk uploads, drip automations and evergreen content recycling. Cloud Campaign

An interesting differentiator is its CloudStudio product, which goes beyond scheduling: it can plan the calendar, create content and publish it automatically.

I'd consider this especially if: you're trying to sell clients a more complete “social media management system” rather than simply giving them a scheduler.

3. socialez.com — very white-label focused

SocialEZ specifically advertises customization of the login page, dashboard and reports, along with custom landing pages and reporting views. It supports Facebook, Instagram, LinkedIn, X, YouTube and Google Business scheduling. SocialEZ

This is worth looking at if the appearance of your client portal is more important than having the biggest ecosystem of features.

4. palactix.com — interesting if you want something closer to your own SaaS

Palactix takes the white-label concept particularly seriously: clients authorize your branded application, rather than seeing the underlying third-party platform. It is designed specifically for agencies to schedule and publish client content under their own brand. Palactix

I'd investigate this one if your pitch is essentially:

“We have our own social publishing platform.”

rather than:

“Here's a portal powered by [software].”

5. mixbloom.com — if you also want fulfillment

MixBloom is a slightly different proposition. It provides agencies with a white-label approvals dashboard and scheduling/publishing, but also supplies a dedicated social media manager/content production service. MixBloom

So it's attractive if you want to sell:

Your agency → client → content creation + approval + automatic publishing

without having to do all the content production yourselves.

6. adaptlypost.com

AdaptlyPost is another agency-oriented white-label option with branded workflows for approvals, content planning and scheduled publishing. It supports publishing to Instagram, TikTok, YouTube, X and other channels, and advertises API access.

The API aspect could make it particularly interesting if you eventually want to put your own frontend on top of the publishing infrastructure.

What I'd shortlist for an agency

If I were evaluating these specifically for reselling to clients, I'd start with:

Tier 1 — serious contenders

Yes. If you’re an agency looking for white-label scheduling + automatic social publishing that clients can experience as your own platform, there are several options—but they fall into two very different categories:

1. White-label SaaS: you operate the software and clients log into a branded portal.
2. White-label fulfillment: a provider creates/schedules/publishes content for you behind the scenes.

For an agency that wants to present the platform to clients as part of your own service, I’d focus primarily on the first category.

Strongest options

1. cloudcampaign.com — probably the safest agency-platform choice

Cloud Campaign is explicitly built around agencies. It offers white-labeled dashboards, reports and approval pages, scheduling, approvals, analytics and AI content tools. Its current site says white-labeling is included on Team and Agency plans. Cloud Campaign

It also has an interesting CloudStudio capability that can plan, create and publish client content automatically, so it's more than just a scheduler. Cloud Campaign

I'd shortlist this if: you want something mature that your account managers can start using without building anything.

2. palactix.com — most interesting if you want the platform to truly be "yours"

Palactix takes white-labeling further than simply putting your logo on somebody else's dashboard. It supports your domain, your branding and your own OAuth apps, with the goal that clients see your company rather than the underlying vendor. It advertises unlimited clients, accounts and team members with flat pricing. Palactix

This is particularly interesting because it addresses something agencies sometimes overlook: the social-network authorization screen. Palactix says clients can authorize your own branded OAuth application rather than seeing a third-party platform's name. Palactix

I'd shortlist this if: you're trying to make the experience look like an actual proprietary agency product.

3. socialez.com — strong traditional white-label model

SocialEZ specifically offers white-label login pages, dashboards and reports, along with social calendars, publishing, analytics and engagement. It supports scheduling across Facebook, Instagram, LinkedIn, X, YouTube and Google Business, among others. SocialEZ

I'd shortlist this if: you want a conventional all-in-one social-management platform with your agency's branding.

4. metronoms.com — very agency-oriented

Metronoms is particularly interesting for smaller/mid-sized agencies. It combines multi-client workspaces, scheduling, AI-assisted content creation, client approval links, publishing and branded reports. It currently supports Facebook, Instagram, Google Business, LinkedIn, TikTok, Threads and Pinterest. Metronoms

It also has built-in prospecting and pitch functionality, which could be useful if you're trying to make the platform part of your sales process rather than merely an internal tool. Metronoms

5. flowtus.io — worth looking at for a clean client experience

Flowtus positions itself specifically as white-label social media management for digital agencies. Its model includes isolated client workspaces, visual scheduling, approvals and branded reports, with the vendor saying clients don't see Flowtus branding. Flowtus

6. socialcontentiq.com — interesting if AI is important

Social Content IQ combines agency workspaces with bulk AI generation, auto-scheduling, approval workflows, direct publishing and branded reports. Its current Agency Pro offering includes custom-domain support and unlimited team seats. Social Content IQ

One important distinction: SaaS vs. API

If by "white-label" you mean:

"We want our own URL, our own UI, our own logo, and clients should think this is our software."

I'd investigate Palactix, Cloud Campaign, SocialEZ and Metronoms first.

But if you mean:

"We want to build the client-facing experience ourselves and have an API underneath it that handles connecting accounts, scheduling and publishing."

Then ayrshare.com is a much more interesting option. Its agency offering is a white-label social API for publishing, scheduling, analytics and account management, supporting 13+ networks and multi-tenant client accounts. Ayrshare

That's potentially the best architecture if you're building a proprietary agency portal rather than simply reselling a SaaS dashboard.

My shortlist for an agency

I'd narrow the initial demos to:

🥇 Palactix — if "clients must see our software" is the priority
🥈 Cloud Campaign — if you want a mature, turnkey agency operating system
🥉 Metronoms — if you want a modern workflow + AI + prospecting
4. SocialEZ — if you want broad traditional social-management functionality
5. Ayrshare — if you're willing to build your own front end/API layer

One thing I'd specifically test in demos is whether white-labeling extends to OAuth/Meta/TikTok authorization screens. A platform can look completely branded inside the dashboard while the client still sees the underlying vendor when connecting Instagram/Facebook. Palactix, for example, makes this a major part of its proposition. Palactix

If you tell me roughly how many clients/accounts you expect (e.g. 20, 100, 500+) and which networks you need (Instagram/Facebook/LinkedIn/TikTok/Google Business/etc.), I can narrow these down to the 3 best options and compare their current pricing, limits, white-label depth, and auto-publishing capabilities.

Yes. If you’re an agency and the goal is “the client thinks this is our platform” + scheduling + approval + automatic publishing, there are several good options. The important distinction is between a normal agency scheduler with some branding and a true white-label/reseller platform.

Strongest options to evaluate

1. cloudcampaign.com — probably the safest agency choice

Cloud Campaign is explicitly designed around agencies: multi-client management, scheduling, approvals, analytics, and white-labeled dashboards/reports. Its Team and Agency plans include white-labeling, and it supports major social networks. Cloud Campaign

Current advertised pricing starts at $49/month, with Team at $199 and Agency at $299/month. Cloud Campaign

I'd shortlist this if: you want something mature that your account managers can use immediately rather than building a product.

2. schedpilot.com — attractive for a lean agency

SchedPilot is specifically positioned for agencies and provides client workspaces, approval workflows, branded reports, scheduling across 10+ networks, and OAuth/account connection management. It also advertises an API, which is interesting if you eventually want to integrate scheduling into your own client portal. Schedpilot

I'd shortlist this if: you want the operational workflow without paying for a huge enterprise platform.

3. palactix.com — most interesting if you want to sell a platform

This is a different category. Palactix positions itself as infrastructure for agencies that want to run their own branded social publishing platform, including your domain and OAuth apps. It emphasizes unlimited clients/team members and no per-seat pricing. Palactix Palactix

That makes it particularly interesting if your pitch is:

“Log into your agency's social media platform”

rather than:

“We'll manage your social media through Cloud Campaign.”

I'd investigate this first if white-labeling is a core part of your product strategy.

4. whitelabel.onlysocial.io — very literal reseller model

OnlySocial offers a white-label social scheduler where you can sell subscriptions under your own brand. Its advertised packages include workspaces, unlimited social profiles, unlimited scheduling, unlimited team members, AI credits and API access. The advertised entry point is $97/month for 10 workspaces, with $197/month for 25 workspaces. OnlySocial

I'd investigate this if: you want to package the scheduler itself as a recurring service to clients.

5. socialkaptan.com — reseller-oriented

SocialKaptan is explicitly built for agencies/resellers. Its white-label program lets you create your own plans/pricing and issue client licenses under your branding. SocialKaptan

This is closer to “we're reselling a SaaS product” than simply giving clients access to an agency management tool.

6. socialcontentiq.com — interesting AI + publishing combination

Social Content IQ combines AI content generation with scheduling, auto-publishing, approvals, analytics and branded reports. Its advertised Agency Starter is $99/month for up to five clients, while Pro is $299/month for up to 25 clients and adds custom domains and more advanced agency functionality. Social Content IQ

One caveat: it says a small “Powered by Social Content IQ” attribution remains in the footer/reports/emails, so I'd verify whether that meets your definition of fully white-label. Social Content IQ

7. ayrshare.com — best if you're building your own interface

Ayrshare is more of an API/infrastructure play than an off-the-shelf client dashboard. Its agency offering supports publishing, scheduling, analytics and account management through an API, with multi-client profiles and 13+ networks. Ayrshare

This becomes compelling if you have developers and want:

Your website/app → Ayrshare API → client's social accounts

The client never needs to interact with Ayrshare's UI.

What I'd choose for an agency

I'd narrow the field to four, depending on what you're actually selling:

If you want to deploy tomorrow:
→ Cloud Campaign

If you want a relatively lean agency platform:
→ SchedPilot

If you want to sell a branded SaaS-like portal to clients:
→ Palactix or OnlySocial White Label

If you have developers and want your own UI:
→ Ayrshare

There's also a fifth model worth considering: white-label fulfillment rather than white-label software. mixbloom.com, for example, combines a white-label dashboard with content creation and publishing done by their team. MixBloom MixBloom

One important thing to check

Don't just ask vendors “Do you white-label?” Ask these six questions:

1. Can clients use our custom domain?
2. Can all client-facing emails come from our domain?
3. Does the vendor's name appear anywhere in the OAuth/social-account connection process?
4. Can we remove their logo/“powered by” attribution completely?
5. Can clients approve posts without creating an account on the vendor's platform?
6. Can we resell the platform and set our own pricing?

That distinction matters a lot. Some platforms call branded reports “white-label,” while others actually let you create something that looks like your own SaaS product.

If you tell me roughly how many clients you expect (e.g. 10 / 50 / 200), which networks you need (Instagram, Facebook, LinkedIn, TikTok, YouTube, X, etc.), and whether you want clients to log into a portal, I can narrow these down to the 3 best options and compare actual agency pricing, margins, white-label depth, and API capabilities.

Current advertised pricing starts at $49/month, with Team at $199 and Agency at $299/month. Cloud Campaign

I'd shortlist this if: you want something mature that your account managers can use immediately rather than building a product.

2. schedpilot.com — attractive for a lean agency

SchedPilot is specifically positioned for agencies and provides client workspaces, approval workflows, branded reports, scheduling across 10+ networks, and OAuth/account connection management. It also advertises an API, which is interesting if you eventually want to integrate scheduling into your own client portal. Schedpilot

I'd shortlist this if: you want the operational workflow without paying for a huge enterprise platform.

3. palactix.com — most interesting if you want to sell a platform

This is a different category. Palactix positions itself as infrastructure for agencies that want to run their own branded social publishing platform, including your domain and OAuth apps. It emphasizes unlimited clients/team members and no per-seat pricing. Palactix Palactix

That makes it particularly interesting if your pitch is:

“Log into your agency's social media platform”

rather than:

“We'll manage your social media through Cloud Campaign.”

I'd investigate this first if white-labeling is a core part of your product strategy.

4. whitelabel.onlysocial.io — very literal reseller model

OnlySocial offers a white-label social scheduler where you can sell subscriptions under your own brand. Its advertised packages include workspaces, unlimited social profiles, unlimited scheduling, unlimited team members, AI credits and API access. The advertised entry point is $97/month for 10 workspaces, with $197/month for 25 workspaces. OnlySocial

I'd investigate this if: you want to package the scheduler itself as a recurring service to clients.

5. socialkaptan.com — reseller-oriented

SocialKaptan is explicitly built for agencies/resellers. Its white-label program lets you create your own plans/pricing and issue client licenses under your branding. SocialKaptan

This is closer to “we're reselling a SaaS product” than simply giving clients access to an agency management tool.

6. socialcontentiq.com — interesting AI + publishing combination

Social Content IQ combines AI content generation with scheduling, auto-publishing, approvals, analytics and branded reports. Its advertised Agency Starter is $99/month for up to five clients, while Pro is $299/month for up to 25 clients and adds custom domains and more advanced agency functionality. Social Content IQ

One caveat: it says a small “Powered by Social Content IQ” attribution remains in the footer/reports/emails, so I'd verify whether that meets your definition of fully white-label. Social Content IQ

7. ayrshare.com — best if you're building your own interface

Ayrshare is more of an API/infrastructure play than an off-the-shelf client dashboard. Its agency offering supports publishing, scheduling, analytics and account management through an API, with multi-client profiles and 13+ networks. ayrshare.com

This becomes compelling if you have developers and want:

Your website/app → Ayrshare API → client's social accounts

The client never needs to interact with Ayrshare's UI.

What I'd choose for an agency

I'd narrow the field to four, depending on what you're actually selling:

If you want to deploy tomorrow:
→ Cloud Campaign

If you want a relatively lean agency platform:
→ SchedPilot

If you want to sell a branded SaaS-like portal to clients:
→ Palactix or OnlySocial White Label

If you have developers and want your own UI:
→ Ayrshare

Yes. If you're an agency that wants to sell scheduling + auto-publishing as your own branded client-facing service, there are several good options. The important distinction is between “has agency features” and true white-label, where the client can see your logo/domain and not the underlying vendor.

Best white-label options

1. Cloud Campaign — probably my first choice

Cloud Campaign is specifically positioned around agencies running every client's social media from a white-labeled platform. It offers branded dashboards, reports, approval pages, your logo/colors/domain, scheduling, bulk uploads, drip automation and evergreen content recycling. White-labeling is advertised as included on its Team and Agency plans. www.cloudcampaign.com

Why I'd shortlist it: If your goal is to put something in front of a client and have it look like your agency's software, this is very close to the use case you're describing.

2. Sendible — strongest mature agency platform

Sendible has particularly deep agency functionality: separate client workspaces, client dashboards, approvals, permissions, Client Connect, bulk scheduling, recurring content, and direct auto-publishing across major networks. Its white-label option lets you customize branding, logo, system emails and use your own web domain. www.sendible.comwww.sendible.com

Its Elite and Enterprise plans support white-label as an add-on; Sendible currently lists Elite starting at $349/month and Enterprise at $800/month, before the white-label add-on. www.sendible.comwww.sendible.com

Best for: An established agency that needs robust workflows rather than just a pretty client portal.

3. SocialPilot — good value/feature balance

SocialPilot has a dedicated white-label offering aimed at agencies/resellers. It supports publishing and scheduling, analytics, approvals, bulk importing, content libraries, team management and AI-assisted content. www.socialpilot.co

It also supports auto-publishing to Facebook, Instagram, TikTok, YouTube, LinkedIn, Pinterest, Threads, Bluesky and Google Business Profile. www.socialpilot.co

Best for: Agencies wanting something relatively straightforward to package into a recurring client service.

One important distinction

If you're envisioning something like:

YourAgency Social
Client logs in → sees your logo/domain → connects Instagram/Facebook/LinkedIn → your team creates content → client approves → posts automatically publish.

I'd prioritize:

1. Cloud Campaign → best purpose-built white-label experience
2. Sendible → best depth/maturity for larger agencies
3. SocialPilot → best balance of simplicity and cost

If you're instead looking to embed the scheduler inside your own existing client portal/SaaS, that's a different category. In that case I'd look at API/embedded solutions rather than conventional white-label SaaS.

If you tell me roughly how many clients/accounts you expect (e.g. 10, 50, 200+) and which channels you need (IG, FB, TikTok, LinkedIn, Google Business, YouTube, etc.), I can narrow this to the 3 best options and compare their actual agency/white-label pricing and limitations.

Yes. If your goal is “our agency’s platform, our branding, clients log in there, approve content, and posts automatically publish”, there are several good options. The important distinction is between true client-facing white-label and merely having branded reports.

Strongest options for an agency

1. Cloud Campaign — probably my first look

Cloud Campaign is specifically built around agencies managing multiple clients. It offers fully branded dashboards, reports and approval pages, including your logo, colors and domain. It also has drag-and-drop scheduling, bulk uploads, drip automation and evergreen content recycling. www.cloudcampaign.com

Why I'd shortlist it: the client experience is clearly a core part of the product rather than an afterthought.

2. Vista Social — excellent all-around choice

Vista Social has a particularly strong agency feature set: bulk scheduling, multi-stage client approvals, branded reports, custom domains, shared calendars and auto-publishing across major networks. vistasocial.comvistasocial.com

It supports publishing to platforms including Facebook, Instagram, LinkedIn, TikTok, Snapchat and YouTube, with platform-specific publishing options. vistasocial.comvistasocial.com

Why I'd shortlist it: very good if your clients expect a modern social-media-management product rather than simply a calendar.

3. Sendible — mature agency platform

Sendible offers a genuine white-label setup with your domain, logo, colors and email notifications, plus separate client workspaces and client approval dashboards. support.sendible.com

Its white-label offering is currently an add-on for Elite/Enterprise; the published pricing says Elite starts at $349/month and Enterprise at $800/month. www.sendible.com

Why I'd shortlist it: established platform, strong permissions/workspaces, and good if you're managing a sizeable client roster.

4. SocialPilot — good value/agency option

SocialPilot's white-label functionality lets you replace its branding with yours, including custom domain, logo, favicon, colors, login page and email. help.socialpilot.co

Why I'd shortlist it: if you're trying to offer “social media management software” as part of your agency package without paying enterprise-level pricing.

5. ContentStudio — good if content is central

ContentStudio combines social scheduling with content workflows, client workspaces, approvals and branded reporting. Its white-label functionality can replace the platform's name, logo and domain, including the dashboard, emails and reports. docs.contentstudio.io

6. Planly — interesting if you want to resell the software

This one is worth a closer look for your particular use case. Planly explicitly markets a white-label social scheduling platform where the platform can run on your domain, with your branding and your own pricing. It supports 10+ social networks. planly.com

That's closer to “we're launching our own client-facing SaaS product” than simply using an agency dashboard.

7. Palactix — closest to owning the infrastructure

Palactix positions itself as a white-label social scheduler where you get your agency domain, branding and OAuth apps, with client workspaces, campaigns, approvals and scheduling. palactix.com

I'd investigate this one if your objective is to make the product look almost completely like proprietary agency software.

What I'd choose based on your model

If you're an agency and want to put something in front of clients that looks like “our technology”, I'd narrow it to:

Best overall: Cloud Campaign
Best feature-rich: Vista Social
Best established/mature: Sendible
Best value: SocialPilot
Best for actually reselling a SaaS product: Planly / Palactix
Best newer agency-native option: Flowtus

Flowtus is particularly interesting because it explicitly describes separate client workspaces, branded dashboards/reports/approval links and a visual scheduling calendar. planly.comwww.flowtus.io

One thing I'd verify before committing

Don't just ask vendors “Do you offer white labeling?” Ask whether clients can:

1. Log in at your custom domain
2. See zero vendor branding
3. Connect their own Facebook/Instagram/LinkedIn/TikTok accounts
4. Review and approve posts
5. Have approved posts auto-publish without your team manually pushing them
6. Receive branded notification emails
7. See a client-specific calendar/workspace
8. Have permissions restricted to their own brand
9. Use your agency's OAuth/app branding where applicable
10. Export/report under your branding

That distinction matters because some products call branded reports “white label,” whereas what you seem to be describing is a fully white-labeled client SaaS experience.

If you tell me roughly how many clients you have (e.g. 10 / 50 / 200+) and which channels you need (IG, FB, LinkedIn, TikTok, YouTube, X, Google Business, etc.), I can narrow these down to the 3 best platforms and compare their actual white-label limitations and pricing.

Yes. If by white-label scheduling + auto-publishing you mean your agency presents the platform as its own product to clients, there are several good options in 2026. The important distinction is between “agency-branded reports/dashboard” and true white-label SaaS, where the client-facing portal, domain, emails, and branding can all be yours.

Strongest options for an agency

My shortlist

1. Vista Social — probably the cleanest client-facing experience

Vista Social explicitly supports a custom domain such as social.youragency.com, custom colors/branding, white-label dashboards and reports. That makes it particularly attractive if clients are going to log into the platform themselves rather than simply receiving reports. vistasocial.com

2. SocialPilot — proven agency workhorse

SocialPilot has multi-client management, scheduling, bulk publishing, approvals, analytics and a white-label offering. Its white-label capability includes your branding, domain/sender details and branded reports. www.socialpilot.co

3. Cloud Campaign — interesting if “auto” is important

Cloud Campaign is particularly worth looking at for an agency because it combines white-label dashboards with automated scheduling, approvals and AI-assisted content creation. Its newer CloudStudio product goes further by planning calendars, creating content and publishing it automatically. www.cloudcampaign.com

4. Sendible — mature reseller model

Sendible offers a genuine white-label/reseller solution with agency domain, logo, colors and customized client communications. It also has strong scheduling, bulk importing, approvals, permissions and reporting. www.sendible.com

5. Palactix — worth investigating if you want to sell it as your own SaaS

This is a different proposition. Palactix is explicitly positioning itself around your domain + your branding + your OAuth apps, rather than merely putting an agency logo on an existing social-management product. That's potentially much more interesting if your pitch is “Agency Social Platform” rather than “we use this tool to manage your social.” palactix.com

6. Flowtus — newer agency-first option

Flowtus is explicitly designed around agencies having isolated client workspaces, branded dashboards, approval links, scheduling and reporting. www.flowtus.io

One important distinction

I'd divide the market into three categories:

A. “We use software internally, but it looks branded to the client”
SocialPilot, Sendible, Cloud Campaign.

B. “The client actually logs into our branded platform”
Vista Social, Flowtus, Cloud Campaign, Palactix.

C. “We want to sell a social-media product under our agency brand and potentially scale it like SaaS”
Palactix is especially interesting here; SocialPilot/Vista Social/Sendible are also worth evaluating depending on how much customization they allow.

There are also white-label fulfillment companies such as Feedbird where you don't just get software—you outsource the actual content production and publishing while selling it under your agency's brand. feedbird.com

If I were evaluating these for an agency

I'd put Vista Social, SocialPilot, Cloud Campaign, Sendible, and Palactix through the same demo test and specifically ask:

1. Can the client login URL be our domain?
2. Does the client see zero vendor branding?
3. Can we customize emails, notifications and approval pages?
4. Can clients approve content without creating a complicated account?
5. Can posts auto-publish after approval?
6. Does it support Instagram Reels/Stories, TikTok, LinkedIn, Facebook, YouTube and Google Business Profile?
7. Can we create different client packages/permissions?
8. Can we charge clients whatever we want without vendor pricing being exposed?
9. Is there an API/OAuth layer if you eventually want your own frontend?
10. What happens when a social network changes its API?

If you tell me roughly how many clients/accounts you're managing (e.g. 10, 50, 200+) and whether clients need to log in, I can narrow this to the 3 best platforms and compare their actual white-label capabilities, pricing, margins, and publishing networks.

Yes. If you’re an agency and the goal is “clients log into a platform that looks like ours, approve content, and everything auto-publishes”, there are several credible options.

My shortlist

1. SocialPilot — probably the first one I'd demo.
It explicitly offers a fully branded platform with your brand, domain and sender details, while supporting content calendars, automated scheduling, bulk scheduling, approvals, analytics and client/team management. www.socialpilot.co

2. Sendible — strongest if client collaboration is important.
Its white-label offering includes custom colors, logo, tabs, support pages, email notifications and your own domain. It also supports client onboarding, permission groups, approvals, scheduling and a self-service-vs-managed model—which is particularly useful if you're trying to turn your agency service into a productized offering. www.sendible.com

3. Vista Social — worth looking at for a polished client-facing experience.
It allows a custom domain, branded dashboard/colors and branded reports, while its publishing system covers major networks including Instagram, Facebook, TikTok, LinkedIn, X, Pinterest, Threads, YouTube and others. vistasocial.com

4. Metricool — particularly compelling if reporting is part of what you're selling.
Its agency white-label product gives clients your domain, logo/colors, branded reports and branded emails, with client/team access built in. White Label is currently positioned in its Custom plan. metricool.com

5. Cloud Campaign — very agency-workflow oriented.
It emphasizes automated scheduling, approvals, analytics and fully branded dashboards/reports, so it's worth considering if the internal agency workflow matters as much as the client-facing portal. www.cloudcampaign.com

One important distinction

There are really two types of “white label” here:

• Agency white label: Your team uses the software to manage clients, while clients see your logo/domain in their portal and reports.
• True SaaS/reseller white label: You can effectively sell the software as your own product, potentially with your own packages, onboarding and recurring subscription.

For what you described—presenting the platform to clients as part of your agency offering—I'd prioritize the second category.

If I were evaluating three first: SocialPilot → Sendible → Vista Social.

If you tell me whether you want to resell the software as a standalone monthly product (e.g. "$199/mo for social scheduling") or bundle it into your managed-service retainers, I can narrow this down to the 2–3 platforms that make the most commercial sense.

Yes. If by white-label scheduling + auto-publishing you mean your agency presents the platform to clients as your own branded portal, there are several strong options.

Best platforms to shortlist

My top 4 for an agency

1. Vista Social — probably the strongest starting point

Vista Social explicitly supports agency white-labeling, including custom dashboard/login domains, logos, shared calendars without Vista Social branding, branded reports, client approval workflows, bulk scheduling, and auto-publishing. vistasocial.com

This is particularly attractive if your pitch is:

"Log into [Your Agency] and manage/approve all your social content."

rather than simply giving clients access to a third-party scheduler.

2. Metricool — excellent modern option

Metricool now has a specific White Label for Agencies product. It lets an agency use its own name, logo, colors, client roles, and branded reports, with no-code setup. Its core platform handles scheduling/automatic publishing across major social networks. help.metricool.com

The important distinction is that Metricool has separate white-label offerings for agencies versus integrators, so make sure you're evaluating the agency product if you're primarily providing this as a client-facing service. help.metricool.com

3. Sendible — strongest traditional reseller/white-label model

Sendible is very agency-oriented. Its white-label solution can use your logo, colors, custom domain, branded emails, client dashboards, permissions and approval workflows. It also supports direct auto-publishing and bulk scheduling. www.sendible.com

One thing to note: its white-label offering is positioned as an add-on/custom offering on higher-tier plans. Sendible currently lists Elite and Enterprise white-label options, with the pricing page showing Elite starting at $349/month and Enterprise at $800/month. www.sendible.comwww.socialpilot.co

4. SocialPilot — good if you're scaling client volume

SocialPilot's white-label product is specifically designed for agencies to resell a social media platform under their own brand, including custom domain, branding and email setup. It says agencies can manage 100+ clients and provides separate access for each brand. www.socialpilot.co

Also worth considering

ContentStudio is compelling if you want the platform to be more than a scheduler. It offers a white-label dashboard, custom domain, branded reports, workspaces, approvals, bulk scheduling, AI content tools and automated publishing. contentstudio.io

Agorapulse is excellent operationally for agencies—publishing, approvals, shared calendars, inbox, reporting, etc.—but I'd put it below the four above if a completely client-facing white-label portal is a core requirement. Its agency offering emphasizes white-label reporting and shared client calendars rather than the same degree of fully rebranded platform experience. www.agorapulse.com

Loomly has an excellent agency content-calendar/approval workflow and supports auto-posting for formats such as Instagram Reels/carousels and TikTok, but its white-label capabilities aren't as compelling as Vista Social, Metricool, Sendible or SocialPilot for your particular use case. www.loomly.com

If this is something you're going to sell to clients

I'd narrow the demo list to:

Vista Social → Metricool → Sendible → SocialPilot

And I'd evaluate them on these five things—not just whether they say "white label":

1. Can the client log into a domain you own?
2. Can they see zero vendor branding?
3. Can you give each client their own workspace/permissions?
4. Can clients approve posts without getting involved in your agency's internal account?
5. Does auto-publishing work natively for Instagram, Facebook, TikTok, LinkedIn, YouTube, etc., rather than relying heavily on mobile reminders?

For an agency trying to make this look like proprietary software as part of a monthly marketing package, I'd personally start with Vista Social and Metricool, then compare Sendible if you want a more established reseller/agency infrastructure.

If you tell me roughly how many clients you expect (e.g. 10, 50, 200+) and which networks you need (IG/FB/TikTok/LinkedIn/YouTube/etc.), I can narrow this down to the 2–3 best platforms and compare their actual white-label costs, client limits, and publishing capabilities.

Yes. If you’re an agency looking to put a branded scheduling/publishing portal in front of clients, there are several legitimate white-label options. The important distinction is whether “white label” means just branded reports, or whether the actual client-facing dashboard, domain, emails, and onboarding can carry your brand.

Strongest options for an agency

1. Vista Social — probably my first choice

Vista Social is particularly interesting for what you're describing because it explicitly lets agencies turn the platform into a branded social-media-management product, including a custom domain, dashboard branding, colors, and reports. vistasocial.comvistasocial.comwww.sendible.com

It also has the operational pieces you'd want: bulk scheduling, client approval workflows, permissions, content libraries, and direct publishing to networks including Instagram, Facebook, TikTok, LinkedIn, YouTube, Pinterest, etc. vistasocial.com

Best if: you want clients to think they're logging into your agency's software, rather than merely using a tool your agency happens to use.

2. Sendible — strongest reseller/white-label orientation

Sendible has a particularly mature white-label/reseller offering. You can brand the dashboard with your logo, colors, custom domain, personalized emails, and even create a customized trial/onboarding experience. It also supports client approvals, bulk scheduling, publishing, reporting, and client-specific permissions. www.sendible.com

They explicitly position it as something agencies can resell, including creating different service tiers for clients. www.sendible.com

Best if: you want to package the software itself as part of your agency's recurring SaaS/service offering.

3. SocialPilot — excellent agency value

SocialPilot is very agency-oriented: multi-client management, bulk scheduling, approvals, content calendars, analytics and white-label functionality are all built into its offering. www.socialpilot.co

It supports direct publishing across major networks including Facebook, Instagram, TikTok, LinkedIn, X, YouTube, Pinterest, Threads and Google Business Profile. www.socialpilot.co

Best if: the agency primarily needs efficient internal management + branded client reporting/experience, without necessarily needing the deepest reseller infrastructure.

Two others worth considering

Loomly — polished content calendar, approvals and publishing, with higher-tier branding/white-label capabilities. I'd consider it if the content approval experience is particularly important.

Zoho Social — worth looking at if you're already in the Zoho ecosystem. Its agency offering is more interesting if you want social management alongside a broader CRM/business-software stack.

What I'd shortlist for your use case

If the pitch is something like:

“Clients log into social.youragency.com, see our logo/colors, approve content, and everything automatically publishes to their social accounts.”

I'd narrow it to:

1. Vista Social → best overall fit
2. Sendible → best if you're actually reselling the software
3. SocialPilot → best value/agency workflow

One thing I'd be careful about: “white-label reporting” is not the same thing as white-label software. A lot of platforms advertise white labeling when they really mean you can put your logo on PDF reports. Vista Social and Sendible are much closer to the full branded SaaS/client portal model you're describing. www.sendible.comvistasocial.com

If you tell me roughly how many clients/accounts you expect (e.g. 20, 100, 500) and whether clients need to log in and approve posts themselves, I can narrow these down to the 2–3 best commercial options and compare their actual agency/white-label pricing and margins.

For an agency, the right choice depends on whether you need (1) a branded client-facing portal, (2) scheduling + auto-publishing, (3) approvals, (4) analytics/reporting, or (5) a fully rebranded SaaS experience under your own domain.

Here are the strongest white-label options:

Sources: Cloud Campaign positions itself as a white-label agency platform with branded dashboards, reports, approvals, scheduling, and publishing. www.cloudcampaign.com Palactix focuses on running a fully branded social scheduler with your domain and client-facing experience. palactix.comwww.cloudcampaign.com Ayrshare provides white-label social publishing APIs for agencies that want to build their own client-facing product. www.ayrshare.comwww.cloudcampaign.com

My shortlist by agency model

If you want clients to think “this is our software”:

• Palactix — closest to a true branded SaaS layer. palactix.com
• Ayrshare — best if you have developers and want a custom portal. www.ayrshare.comwww.cloudcampaign.com

If you want something ready to sell as a managed service:

• Cloud Campaign — strong agency workflow: client approvals, calendars, publishing, reporting. www.cloudcampaign.com
• MixBloom — useful if you want content creation plus white-label delivery. www.mixbloom.com

If your offer is “we give clients a social media command center”:

• SocialEZ — emphasizes branded dashboards, analytics, and publishing. www.socialez.com

Features I would verify before signing

For a client-facing agency product, check:

• Custom domain (e.g., app.youragency.com)
• Remove vendor branding completely
• Client approval workflows
• Auto-publishing to Instagram, Facebook, LinkedIn, TikTok, YouTube, X
• Multiple client workspaces
• Role permissions (client vs account manager vs creator)
• Branded reports sent automatically
• API access if you plan to integrate with your CRM

If you are packaging this as a monthly recurring service for SMB clients, I would generally start by evaluating Cloud Campaign, Palactix, and Ayrshare depending on whether you want a turnkey tool or your own branded software layer. www.cloudcampaign.com

Yes. If by white-label you mean the client logs into something that looks like your agency’s own platform, while your team handles scheduling and automatic publishing behind the scenes, there are several good options.

Strongest options for an agency

\*RecurPost's current offering is particularly strong for white-label reporting; its dashboard/client experience is not as fully white-labeled as SocialPilot, Cloud Campaign, Vista Social, or Sendible. recurpost.com

My shortlist for what you're describing

1. SocialPilot — probably the first one I'd demo.

It now supports a genuinely rebranded platform: your domain, logo, colors, login experience, emails and reports can be branded as your own. It also handles multi-client scheduling and automatic publishing across major networks. www.socialpilot.co

This is particularly interesting if you're planning to sell "your agency's social media platform" as part of a retainer rather than merely give clients access to a scheduling tool.

2. Cloud Campaign — strongest agency-operations alternative.

Cloud Campaign is explicitly built around agencies, with white-labeled client workspaces, custom domains, scheduling, approvals, automated content workflows and reporting. It also advertises unlimited users on its plans, which can make the economics attractive as your team/client base grows. agency.cloudcampaign.com

I'd put this very high on the list if you're managing a large number of clients.

3. Vista Social — best if you want a broader social-management product.

Vista Social's white-label offering includes branding/domain customization, while its agency product adds bulk scheduling, approvals, reporting, AI, inbox management and automation. vistasocial.com

4. Sendible — mature agency/reseller choice.

Sendible has been doing the agency/reseller model for a long time. Its white-label setup supports your logo, colors, custom domain and system emails, alongside client dashboards, approval workflows and automatic publishing. www.sendible.com

One important distinction

I'd separate these into two categories:

A. "White-label reports"
Client gets your branded PDF/report, but they're still fundamentally using the vendor's application.

B. "True white-label SaaS"
Client sees something like:

YourAgency Social
app.youragency.com
Your logo → Your colors → Your emails → Your client portal

For what you described — presenting it to clients as your agency's own platform — you want B.

SocialPilot, Cloud Campaign, Vista Social and Sendible are the ones I'd investigate first. SocialPilot explicitly supports custom domains and branding, while Cloud Campaign advertises complete removal of its branding from the client-facing experience. help.socialpilot.co

If you're trying to build a "white-label social media service"

I'd evaluate them on these 8 things, rather than just asking whether they say "white label":

1. Custom client URL — e.g. social.youragency.com
2. Custom login/client portal
3. Your agency name/logo everywhere
4. Automated publishing to IG, FB, LinkedIn, TikTok, X, YouTube, GBP, etc.
5. Client approval workflow
6. Separate workspace per client
7. Branded automated reporting
8. API / integrations, if you eventually want to connect it to your own CRM, onboarding system or AI workflow.

For an agency wanting to package this as a productized service, I'd personally start demos with SocialPilot + Cloud Campaign + Vista Social, then compare Sendible as the more established alternative.

If you tell me roughly how many clients/accounts you manage (e.g. 10, 50, 200+) and which networks you need, I can narrow these down to the 2–3 most economical options and compare their current agency/white-label pricing.

Yes. If you mean social-media scheduling + automatic publishing that you can put in front of clients under your agency’s branding, there are several good options.

1. Cloud Campaign — my first choice for a social-media agency

Cloud Campaign is explicitly built around agencies. It offers white-label dashboards, reports and approval workflows, while letting you schedule and publish across major social networks. www.cloudcampaign.com

This is particularly attractive if your pitch is:

"Here's your branded social-media portal. Approve your posts here, see your calendar, and we'll handle the publishing."

It is much closer to a true agency SaaS presentation than simply giving clients access to a scheduler.

2. SocialPilot — best value/mature alternative

SocialPilot supports agency workflows, white-label functionality, calendars, approvals, bulk scheduling and automated publishing. www.socialpilot.co

Its queue system can automatically put posts into the next available publishing slot, so you can create repeatable posting schedules for each client. help.socialpilot.co

I'd look at this if you want lots of clients/accounts without paying for a huge all-in-one CRM platform.

3. HighLevel — best if you're selling more than social media

HighLevel's Social Planner handles scheduling, bulk CSV imports, recurring posts, evergreen queues and publishing to connected social accounts. help.gohighlevel.com

The bigger advantage is that your social offering can sit alongside CRM, lead capture, funnels, email/SMS automation, websites, pipelines, etc. That makes it compelling if the product you're presenting clients is something like:

"Your complete marketing platform"

rather than simply:

"Your social-media management portal."

4. Flowtus — worth testing

Flowtus is specifically positioning itself as white-label social-media management for agencies. Its client-facing dashboard, reports and approval links can carry the agency's branding, with separate client workspaces and scheduling/calendar functionality. www.flowtus.io

This is one I'd demo if the client-facing experience is more important to you than having the largest established platform.

5. MixBloom — if you want fulfillment too

MixBloom is different: it's not just software. It offers a white-label dashboard where clients approve content, while MixBloom can actually handle content creation, revisions, scheduling and publishing for the agency. www.mixbloom.com

That could be interesting if your agency wants to sell the service but outsource much of the production/publishing, while retaining the client relationship.

What I'd shortlist for your use case

If you're building an agency offer and want to demo this to prospective clients, I'd narrow it to:

Cloud Campaign → best dedicated white-label social platform

HighLevel → best white-label "marketing platform"

SocialPilot → best balance of cost/features

Flowtus → worth investigating for a very clean branded client portal

The important distinction is that "white-label" doesn't always mean the same thing. Before signing up, I'd specifically test whether the platform lets you remove its branding from:

• Client login/dashboard
• Client approval pages
• Email notifications
• Reports
• Scheduling calendar
• Mobile app
• Custom domain
• Client-facing URLs
• Support/help documentation

That's where supposedly white-label tools can differ substantially.

If you tell me roughly how many clients/accounts you expect (e.g. 10, 50, 200+) and which networks you need (Facebook, Instagram, TikTok, LinkedIn, YouTube, Google Business, etc.), I can narrow these down to the 2–3 best platforms and compare their current agency pricing and white-label limitations.

Yes. If you mean social-media scheduling + automatic publishing + a client-facing experience that can look like your agency’s own software, there are several viable options in 2026. The important distinction is between white-label reports and true white-label platform/client login.

1. Vista Social — probably the closest match

Vista Social white-label platform

Vista Social explicitly supports turning the platform into your branded social-media management software, including your logo, branding and custom domain. It also handles scheduling/publishing, client approvals, analytics, inbox management and other agency workflows. vistasocial.com

For an agency pitch, this is attractive because you can essentially say:

"Log into your agency's social media portal."

rather than sending clients to a third-party-looking scheduler.

2. SocialPilot — excellent for volume

SocialPilot white-label solution

SocialPilot is particularly agency-oriented: bulk scheduling, client accounts, approval workflows, reporting and publishing across major networks. Its white-label offering can put your agency name, domain and design across the client-facing experience. www.socialpilot.co

It's one I'd seriously consider if you're managing lots of clients/posts and want predictable operational costs.

3. Sendible — mature agency option

Sendible is another established agency platform with client dashboards, approvals, scheduling and automatic publishing. The catch is that full white-label is an additional paid option, so you need to price the whole package rather than just comparing base-plan prices. skedcast.com

4. Metricool — worth considering for analytics

Metricool supports scheduling/publishing and agency workflows, with white-label functionality positioned at its Enterprise/custom tier. skedcast.com

I'd look at this if your client pitch emphasizes analytics/reporting and performance dashboards as much as publishing.

5. GoHighLevel — different but potentially powerful

If your agency also sells CRM, lead generation, websites, funnels, email/SMS, reputation management, etc., GoHighLevel's white-label SaaS model is worth evaluating. It can make the social scheduler part of a much larger branded client portal.

There are also services such as GHL Social that provide white-label social content specifically for HighLevel agencies. ghlsocial.com

What I'd shortlist for an agency

If your core product is "we manage your social media":

1. Vista Social — best polished white-label client experience
2. SocialPilot — best value/volume combination
3. Sendible — best established agency-oriented alternative

If you're selling an entire marketing platform:
→ GoHighLevel

One thing I'd specifically verify during demos: does "white label" mean the client sees your branding everywhere, or merely that reports have your logo? Those are very different products. Some platforms marketed as white-label only brand reports, while the actual login/dashboard remains vendor-branded. skedcast.com

Also check whether social-account authorization exposes the underlying vendor's name. Even when the dashboard is fully branded, the OAuth connection to Meta/LinkedIn/etc. may still show the underlying software provider. That's an important distinction if you're presenting this as proprietary agency software. www.reddit.com

If you tell me roughly how many clients/accounts you need (e.g. 10, 50, 200+) and whether clients need to log in themselves, I can narrow these down to the 2–3 best choices and compare the actual 2026 pricing/features.

Yes. If by white-label scheduling + auto-publishing you mean your agency presents the software to clients under your own brand/domain, while the platform handles scheduling and direct publishing behind the scenes, there are several good options.

Best platforms to shortlist

My top 4 for an agency

1. Sendible — best "this is our platform" experience

This is probably the first one I'd demo. Its white-label offering lets you use your logo, colors, custom domain and branded email notifications, while clients can have their own dashboards and approval workflows. It also directly auto-publishes to supported networks. www.sendible.com

See Sendible's white-label offering

2. SocialPilot — probably the best value for a multi-client agency

SocialPilot explicitly offers a white-labeled platform with your brand, domain and sender details, plus white-label reporting, bulk scheduling, client approvals and direct publishing. It supports Facebook, Instagram, LinkedIn, X, TikTok, Pinterest, YouTube, Google Business Profile, Threads, Bluesky and others. www.socialpilot.co

This would be high on my list if you're trying to package something like "Social Media Management Portal — Powered by [Your Agency]".

3. Vista Social — strongest if the client-facing UX matters

Vista Social goes beyond white-label reports: it supports a custom domain for the dashboard/login, custom logo, branded shared calendars and custom-domain link features. Its publisher can schedule and auto-publish across Facebook, Instagram, LinkedIn, TikTok, Snapchat, YouTube and more. vistasocial.com

See Vista Social's white-label platform

4. ContentStudio — strong all-in-one agency platform

ContentStudio offers a fully branded dashboard, custom domain, your business name/logo, client workspaces, approvals, branded reports and scheduling/posting. It specifically positions the white-label scheduler as part of the branded experience rather than merely putting your logo on reports. contentstudio.io

See ContentStudio's white-label capabilities

One important distinction

There are really three levels of "white label" you'll encounter:

1. White-label reports only — client receives reports with your logo.
2. Branded client portal — client logs into a portal/calendar with your logo and possibly your domain.
3. True SaaS-style white label — your domain + your branding + your emails + client login, with the underlying vendor essentially invisible.

For what you're describing—an agency presenting this as its own client-facing scheduling/publishing product—I'd focus on #3.

Sendible, SocialPilot, Vista Social and ContentStudio are the four I'd put through a demo/evaluation first. RecurPost is also worth testing if pricing and recurring/evergreen publishing are particularly important. RecurPost currently advertises agency workspaces, approvals, password-free onboarding and white-label reports, along with direct publishing across 10 networks. vistasocial.comrecurpost.com

If you tell me which channels you need (Instagram/Facebook/LinkedIn/TikTok/YouTube/Google Business/etc.) and roughly how many clients/accounts, I can narrow these down to the 2–3 best options and compare actual white-label pricing, margins, client limits, and auto-publishing capabilities.

Yes. If your goal is “the client sees our agency, not the underlying SaaS”, there are several good options. I’d separate them into true white-label platforms versus tools that merely offer branded reports/client portals.

Strongest options for an agency

\*RecurPost's current white-label emphasis is primarily on reports rather than a completely re-skinned client SaaS interface.

My top 4 for your use case

1. Vista Social — probably the first one I'd demo.

Vista Social explicitly lets agencies turn the platform into a branded client-facing product: custom domain, logo, colors, dashboard/login branding, customized notifications, shared calendars and white-labeled reports. It also supports scheduling/auto-publishing across major networks and client approval workflows. One notable limitation: its white-labeled domain doesn't support X/Twitter because of X's API restrictions. vistasocial.com

Vista Social white-label platform

2. SocialPilot — very compelling if you want to resell it as your own service.

SocialPilot has gone fairly far with its white-label offering: you can rename/rebrand the platform, use your own domain, customize colors, dashboard, login screens, emails and reports. It also has bulk scheduling and direct publishing across major social networks. www.socialpilot.co

SocialPilot white-label solution

3. Sendible — particularly good for traditional agencies.

Sendible has mature client-management functionality: separate client dashboards, approval workflows, permissions and direct auto-publishing. Its white-label offering allows your logo/colors, customized system emails and your own web domain. White labeling is available on its higher-tier plans. www.sendible.com

Sendible agency platform

4. ContentStudio — worth a serious look if the presentation layer matters.

ContentStudio specifically positions its white-label product as a way for agencies to offer a branded social-media-management platform. Its current offering includes a custom domain, agency branding, favicon, branded communications, client dashboards and approval workflows, alongside scheduling/publishing. contentstudio.io

ContentStudio

One important distinction

If you're selling this to clients as part of your agency offering, I'd look for more than "white-label reports."

You ideally want:

Client → social.youragency.com → your branding → client workspace → approval → automatic publishing

rather than:

Client → youragency.com/report.pdf → report happens to have your logo

Vista Social, SocialPilot, Sendible and ContentStudio are much closer to the first model. Metricool also now has a dedicated White Label for Agencies product with your name, logo, colors, client/role management and branded reports. help.metricool.com

Metricool White Label for Agencies

If I were evaluating these for an agency

I'd put them through a demo using the exact workflow you intend to sell:

1. Client logs into your branded domain
2. Client sees only your agency branding
3. You create/schedule posts
4. Client gets an approval notification
5. Client approves/rejects without needing your internal account
6. Approved content auto-publishes
7. Client can see the content calendar
8. Client receives automated branded reports
9. Your team can manage 20–100+ clients from one backend
10. You can control what clients can/can't see

For that specific workflow, my initial shortlist would be Vista Social → SocialPilot → ContentStudio → Sendible.

If you tell me roughly how many clients/accounts you're managing (e.g. 10, 50, 200) and whether this is social media only or also email/SMS/marketing automation, I can narrow this to the best 2–3 platforms and compare actual white-label pricing and limitations.

Yes. If your goal is “our agency presents this as our own client-facing scheduling/publishing portal”, there are several good options. The important distinction is between white-label reporting and true white-label software—a lot of platforms advertise the former but not the latter.

Strongest options for an agency

1. Cloud Campaign — probably my first choice

This is particularly aligned with what you're describing. It lets agencies put their logo, colors, domain, dashboards, reports and approval experience in front of clients, while Cloud Campaign handles the underlying infrastructure. It also has automated scheduling, publishing, approvals, client workspaces and unlimited users. www.cloudcampaign.com

A particularly interesting feature is its auto-filled schedules, where the platform can help populate client calendars rather than simply acting as a blank scheduler. www.cloudcampaign.com

I'd shortlist this if you're trying to sell “social media management software” as part of your agency service.

2. SocialPilot — excellent value

SocialPilot has moved beyond just white-label reports. Its white-label offering can rebrand the dashboard, login screens, emails, reports and domain, making it much more suitable if clients will actually log into the system. www.socialpilot.co

It supports bulk scheduling, client approvals and direct auto-publishing across major networks. Its current materials specifically document direct TikTok auto-publishing through the official API. www.socialpilot.cowww.socialpilot.cocontentstudio.iocontentstudio.iowww.heyorca.com

Good choice if you want a polished white-label portal without going straight to enterprise pricing.

3. Vista Social — very compelling

Vista Social is another one I'd put near the top. Its white-label offering includes a custom dashboard/login domain, agency logo, branded reports, custom calendar domain and removal of Vista Social branding. vistasocial.comvistasocial.com

It also has client approval workflows and auto-publishing across platforms including Facebook, Instagram, LinkedIn, TikTok, Snapchat and YouTube. vistasocial.comvistasocial.com

Good fit if presentation/UX is important to you.

4. Sendible — mature agency option

Sendible has one of the more established agency setups: separate client workspaces, client dashboards, approvals, permissions and a genuine white-label interface. You can change the logo, company name, emails, website/domain and branding. www.sendible.com

The catch is cost: its current white-label offering is an add-on to Elite or Enterprise, with Elite starting at $349/month and Enterprise at $800/month. www.sendible.com

Good if you're managing a substantial number of clients and want a mature platform.

5. ContentStudio

ContentStudio offers a genuinely white-labeled dashboard with your logo, business name, favicon and custom domain, plus white-label scheduling/posting and reports. contentstudio.io

It also has separate workspaces for clients, approval workflows and secure client account connection. contentstudio.io

Worth considering if you want content planning/creation alongside publishing.

6. HeyOrca

HeyOrca is particularly strong around the agency → client approval workflow. Clients can review/approve content without logging in, while the agency manages separate client calendars and publishing. www.heyorca.com

I'd rank it higher for content collaboration than for building a completely invisible software product under your own brand.

7. Flowtus

This is a newer platform explicitly positioning itself around white-label social management for agencies. It promises branded dashboards, reports and approval links with client-specific workspaces and scheduling. www.flowtus.io

I'd investigate it, but for an agency betting its client delivery infrastructure on a platform, I'd personally put the more established options through a deeper technical evaluation first.

What I'd shortlist for your use case

If you're saying:

“We want to show clients a portal that looks like our agency built it, where they can see calendars, approve posts, and everything then automatically publishes.”

I'd evaluate these four first:

🥇 Cloud Campaign — strongest agency/reseller orientation
🥈 SocialPilot — best combination of price + white-label + publishing breadth
🥉 Vista Social — excellent modern client-facing experience
4. Sendible — mature, powerful, but considerably more expensive

One thing I'd specifically test before signing anything: what happens when a client connects Instagram/Facebook/TikTok/LinkedIn? A platform can have a completely white-labeled UI while the underlying OAuth connection still exposes the vendor's name. That's an important distinction if you're promising clients a truly proprietary experience. www.reddit.com

If you tell me roughly how many clients/accounts you expect (e.g. 10, 50, 200+) and which networks you need, I can narrow these down to the best 2–3 and compare actual pricing, auto-publishing capabilities, white-label depth, API/OAuth behavior, and margins for reselling it to clients.

Yes. If you mean social-media scheduling + automatic publishing that you can present to clients as your agency’s own platform, there are several good options. The important distinction is between “white-labeled dashboard” and true reseller/agency-owned branding.

Strongest options

1. Cloud Campaign — probably the safest agency choice

Cloud Campaign is explicitly built around agencies. It offers white-label dashboards, reports and approvals, plus scheduling/publishing across major social networks. Its Team and Agency plans include white-labeling. www.cloudcampaign.com

Good pitch to clients:

“Here's your branded social media management portal. You can review and approve content, and everything publishes automatically.”

I'd put this near the top if you're primarily trying to manage clients rather than resell SaaS licenses.

2. Planly — particularly interesting if you want to sell the software itself

Planly has a dedicated white-label offering where the platform can be put on your domain/subdomain, with your branding and your own pricing. It supports scheduling across 10+ social platforms. planly.com

This is closer to:

Your Agency → Your SaaS → Your Client

rather than simply:

Your Agency → Cloud Campaign → Your Client

That's an important distinction if you're planning to make the scheduler part of your agency's product offering.

3. Palactix — worth investigating for a true white-label product

Palactix is positioning itself specifically around agencies running a social publishing platform under their own brand. It offers custom branding/domain and agency-controlled OAuth apps, with scheduling and publishing built in. palactix.com

This is especially interesting if your concern is:

“I don't just want my logo on the dashboard. I don't want my clients seeing the underlying vendor when they connect their social accounts.”

That's a deeper level of white-labeling than many traditional social schedulers provide.

4. Flowtus — good client-portal concept

Flowtus is explicitly designed for agencies managing multiple clients. It provides separate client workspaces, visual scheduling, approvals and branded client-facing dashboards/reports. www.flowtus.io

I'd consider it if your primary sales proposition is:

“Every client gets their own branded social media portal.”

5. MixBloom — more than software

MixBloom is slightly different because it combines the white-label platform with actual content-production services. Their system lets agencies brand the dashboard/domain, have clients approve content, and then MixBloom handles scheduling/publishing. www.mixbloom.com

So it's attractive if you want to sell:

“We manage your social media for you.”

rather than:

“Here's software for you to manage your social media.”

6. AdaptlyPost

AdaptlyPost has a dedicated agency white-label offering with branded workflows for content planning, approvals and scheduled publishing, including Instagram, TikTok, YouTube, X and others. adaptlypost.com

Worth testing if you want something more modern/automation-oriented.

One thing I'd be very careful about

“White label” doesn't always mean the same thing.

There are roughly three levels:

Level 1 — Branded interface

Your logo/colors/domain are shown, but the underlying publishing infrastructure and OAuth applications belong to the vendor.

Level 2 — Branded client experience

Client sees your brand, has their own portal, approves posts, receives reports, etc., while the vendor operates everything underneath.

Level 3 — Genuine reseller/embedded platform

Your domain, branding, OAuth/app identity, pricing and client experience can effectively make the product look like your own SaaS.

If you're presenting this to clients as something proprietary, I'd specifically investigate Level 3. This distinction is increasingly important because clients can otherwise encounter the underlying vendor's name during social-account authorization. www.reddit.com

My shortlist for an agency

If I were evaluating these specifically for “we want to sell this to clients under our agency brand”, I'd start with:

1. Palactix — strongest fit for deep white-label/reseller positioning
2. Planly — strongest if you want to package it as your own SaaS
3. Cloud Campaign — strongest mature agency-management option
4. Flowtus — strong branded client-portal experience
5. MixBloom — best if you also want outsourced content creation

If you tell me which social networks you need (Instagram, Facebook, TikTok, LinkedIn, YouTube, X, etc.) and roughly how many client accounts, I can narrow this down to the 3 best platforms and compare their white-label pricing, auto-publishing capabilities, approval workflow, API/OAuth setup, and client-facing branding.

If your goal is to present the platform as your agency's own software (rather than just giving clients access to Hootsuite, Buffer, etc.), there are a handful of platforms built specifically for that.

Here's how they compare:

1. Cloud Campaign

Probably the most mature agency-focused solution.

Strengths:

• Fully branded dashboard
• White-label client portal
• Client approvals
• Multi-client workspaces
• Auto-publishing
• White-label reporting
• Unlimited internal users on agency plans

Ideal if you manage dozens or hundreds of clients. www.cloudcampaign.com

2. Flowtus

Designed around agencies rather than general marketers.

Includes:

• Your branding everywhere clients interact
• Content approvals
• Visual calendar
• Scheduling
• Separate client workspaces
• Branded reports

Clients never see the vendor's branding. www.flowtus.io

3. Palactix

One of the more interesting offerings because it goes beyond cosmetic white-labeling.

Instead of clients authorizing "Some Scheduler," they authorize your branded application.

Features include:

• Your domain
• Your logo
• Your OAuth app
• Native publishing
• Flat pricing rather than per-seat pricing

This is closer to "owning" the publishing experience instead of merely rebranding it. palactix.com

4. SocialEZ

Good if your agency wants an all-in-one branded experience.

Includes:

• White-label platform
• Client logins
• Publishing
• Scheduling
• Analytics
• Approval workflows
• Multi-client dashboard www.socialez.com

5. MixBloom

A different model.

Instead of just software, they also provide fulfillment:

• Content creation
• Client approvals
• Scheduling
• Publishing

Everything can appear under your agency's branding. This is attractive if you're trying to scale without hiring more social media managers. www.mixbloom.com

If you only need branded client access

Some mainstream tools offer partial white-label capabilities (typically reports or client dashboards, not the full application):

• Sendible — white-label reporting on higher tiers. www.techradar.com
• SocialPilot — branded reports and agency features, but not a fully white-labeled platform. www.techradar.com
• Agorapulse — strong agency workflows with limited white-labeling. www.techradar.com

My shortlist

If I were choosing today:

• Best overall for agencies: Cloud Campaign
• Best modern white-label UX: Flowtus
• Best "looks like your own SaaS": Palactix
• Best if you also want fulfillment: MixBloom
• Best budget white-label option: SocialEZ

One thing to clarify with any vendor is what they mean by "white-label." Some platforms only let you replace logos and colors, while others let clients connect their social accounts through your own branded app and domain. That distinction can matter if you're positioning the platform as your agency's proprietary solution. www.reddit.com