ChatGPT answers, unedited

Recommendation: Hootsuite

hootsuite.com is the closest fit for all three requirements:

• Native LinkedIn video scheduling: Hootsuite supports scheduling LinkedIn posts, including video content, directly from its publishing workflow. Hootsuite
• Video performance / view-through metrics: Its analytics supports video-specific metrics, and Hootsuite documents LinkedIn video metrics such as views at 25%, 50%, 75%, and completion, plus average and total watch time. Social Media Dashboard
• Analytics exports/reporting: Hootsuite Analytics provides customizable reporting and presentation-ready reports, with metrics available at post, network, and page level. Hootsuite

One important distinction

If by “view-through rate” you specifically mean a calculated percentage such as completed views ÷ video views, I'd verify the exact metric available in your Hootsuite plan before buying. LinkedIn itself exposes video views, watch time, and average watch time, while Hootsuite surfaces additional video-performance metrics. LinkedIn Social Media Dashboard

Buffer is another option worth considering if exportability is more important than deep video reporting. Its current Insights supports LinkedIn video views, viewers, and total time watched, and paid plans can export CSV/PDF data. Help Center However, Buffer is retiring its older Analyze product on October 7, 2026, so I'd evaluate the newer Insights product rather than legacy comparisons. Help Center

If you tell me whether you're publishing to a LinkedIn personal profile, Company Page, or both, I can narrow this to the best 2–3 platforms and compare their exact video analytics/export capabilities.

I’d recommend metricool.com for that combination of requirements.

• Native LinkedIn video scheduling: Metricool connects directly to LinkedIn Pages and personal profiles and can schedule/auto-publish video posts. Metricool LinkedIn Business Solutions
• Video performance: For LinkedIn video posts, it reports video views, unique viewers, and watch time. LinkedIn defines a video view as a play of at least 3 seconds. Metricool Help Center
• View-through rate: One caveat: Metricool documents the underlying video metrics rather than a dedicated LinkedIn VTR field. You may need to calculate VTR yourself from the available view/impression data, depending on the exact definition you want.
• Exporting analytics: Metricool supports automated reports and exports, including PDF/PPT reporting, with customizable metrics and branding. Metricool
• LinkedIn-specific advantage: LinkedIn itself identifies Metricool as a LinkedIn partner for managing, scheduling, and analyzing LinkedIn Pages and profiles. LinkedIn Business Solutions

If dedicated video VTR is non-negotiable, I’d also evaluate Hootsuite. It has deeper reporting/export capabilities, including CSV, XLSX, PDF, and PPT, and exposes a large set of video/performance metrics. hootsuite.com

So, for your exact workflow: Metricool if LinkedIn-native scheduling + video analytics + reporting are the priorities; Hootsuite if more extensive enterprise reporting is the priority.

Sprout Social is the closest fit. It supports LinkedIn video publishing, LinkedIn post/video engagement reporting, and CSV exports. sproutsocial.com support.sproutsocial.com

One caveat: verify the exact view-through-rate definition you need—LinkedIn/Sprout expose video-engagement and view metrics, but “VTR” may not be a native LinkedIn metric. support.sproutsocial.com

sproutsocial.com

If those three requirements are non-negotiable, Later is the strongest fit I found.

• Native LinkedIn video scheduling: Later supports publishing LinkedIn videos, including posts from personal LinkedIn profiles. Later Help Center
• Video performance: Its LinkedIn analytics include views, viewers, and time watched, which gives you the data needed to calculate/assess view-through performance. Later Help Center
• Analytics export: CSV export is available on Growth plans and above, including Video Performance data. Later Help Center
• Caveat: Later's LinkedIn analytics currently apply to personal profiles, and post-performance data is collected for two weeks after publication. Later Help Center

If you're managing a LinkedIn Company Page rather than a personal profile, I'd look at Hootsuite instead; it supports LinkedIn scheduling and analytics, although I'd verify the exact video-retention/export fields you need before buying. Hootsuite

One terminology note: LinkedIn itself reports video views, watch time, and average watch time rather than a metric literally called "view-through rate." linkedin.com linkedin.com

help.later.com
hootsuite.com

Hootsuite is the strongest fit. It supports native LinkedIn video scheduling, LinkedIn video analytics including watch-time/retention metrics, and exports reports as CSV, XLSX, PDF, or PPT. Hootsuite Social Media Dashboard Hootsuite

• Best for: Teams needing scheduling + detailed video reporting in one platform.
• View-through: LinkedIn provides 25%, 50%, 75%, and completion metrics; Hootsuite surfaces LinkedIn video performance data. Social Media Dashboard
• Exports: CSV, XLSX, PDF, and PPT. Hootsuite
• Alternative: Sprout Social is excellent for enterprise reporting and CSV/PDF exports, but I'd pick Hootsuite if native video scheduling is equally important. sproutsocial.com support.sproutsocial.com

hootsuite.com

Recommendation: Metricool

I’d pick Metricool for your requirements.

• Native LinkedIn video publishing: Metricool connects directly to LinkedIn and supports scheduling/publishing videos while retaining LinkedIn’s native post features. Metricool LinkedIn Business Solutions
• Video performance: It reports LinkedIn video views, unique viewers, and watch time. Metricool Help Center
• View-through rate: This is the one caveat. Metricool exposes the underlying video-view and viewer metrics, but I wouldn't choose it if you specifically require a LinkedIn view-through-rate percentage as a first-class metric. LinkedIn's available video metrics don't necessarily map to the VTR definition you may have in mind.
• Analytics exports: It supports detailed analytics and automated reports/exports, including report delivery and downloadable reporting. Metricool LinkedIn Business Solutions
• LinkedIn credibility: LinkedIn itself lists Metricool as a certified partner for managing, scheduling, and analyzing LinkedIn Pages and profiles. LinkedIn Business Solutions

metricool.com

If VTR is non-negotiable

I'd also evaluate Hootsuite. It has robust LinkedIn scheduling and analytics, including post-level metrics and exportable reports. Hootsuite Hootsuite

Bottom line: For native LinkedIn video scheduling + video analytics + exports, Metricool is my best fit. If by “view-through rate” you mean a specific formula such as 3-second views ÷ impressions or completed views ÷ video starts, tell me which definition you need and I can identify the platform that supports that exact metric.

If you need one platform that combines native LinkedIn video scheduling + video retention/view-through analytics + exportable reporting, I’d shortlist Sprout Social first.

Best fit: Sprout Social

sproutsocial.com

• Native LinkedIn publishing: supports scheduling LinkedIn content, including video, rather than merely publishing a link to an external video. Sprout Social
• Analytics: provides substantially deeper reporting than LinkedIn's native scheduler, with performance analytics across your scheduled content. Sprout Social
• Reporting/export: built for downloadable/custom reporting, making it better suited to recurring marketing reports than LinkedIn's native interface.
• Team workflow: particularly good if multiple people need to create, approve, schedule, and report on content.

One caveat: if by “view-through rate” you mean the specific 25% / 50% / 75% / completion-rate funnel, verify the exact metric available for organic LinkedIn posts in your Sprout plan. LinkedIn itself exposes those granular video metrics most clearly for video ads, while organic video analytics include views, watch time, and average watch time. LinkedIn LinkedIn

If granular video analytics are the priority

I'd consider LinkedIn's own analytics + a scheduler rather than assuming every third-party platform exposes the full video-retention dataset. LinkedIn's current organic video analytics include video views, cumulative watch time, and average watch time, and LinkedIn's API exposes watch time, video views, and video viewers. Microsoft Learn LinkedIn

Bottom line:

• Best all-in-one/team choice: Sprout Social
• Best if you need the deepest native LinkedIn video metrics: LinkedIn's own analytics/API
• Best lightweight alternative: Metricool is worth evaluating if you want scheduling plus analytics without the heavier enterprise workflow. ShortSync

If you tell me whether you're posting to a personal LinkedIn profile, Company Page, or both, I can narrow this to the 2–3 platforms that actually support your exact workflow.

If your three requirements are native LinkedIn video scheduling + video view-through metrics + exportable analytics, I’d recommend hootsuite.com.

• Native LinkedIn video: Hootsuite supports scheduling LinkedIn content, including video, directly through its publishing workflow. Hootsuite
• Video performance: Its analytics includes metrics such as video views and engagement, with post-level reporting. Hootsuite
• Exports: Reports can be exported as CSV, XLSX, PDF, or PPT, which is useful if you're feeding analytics into spreadsheets or client reporting. Hootsuite
• Best fit: Particularly good if you're managing multiple LinkedIn accounts or need team workflows and formal reporting.

One caveat

If by “view-through rate” you mean a specific video-retention metric such as percentage of viewers reaching 25%, 50%, 75%, or 100% of the video, I would verify that exact metric before buying. Hootsuite advertises video views and hundreds of metrics, but its public documentation doesn't clearly promise LinkedIn's full native video-retention breakdown. Hootsuite

Buffer is a strong simpler alternative: it supports native LinkedIn video scheduling and exports analytics to CSV/PDF, but its LinkedIn analytics offering is more limited. buffer.com support.buffer.com

My pick: Hootsuite for a marketing team; Buffer for a smaller/solo operation.

If your three requirements are native LinkedIn video scheduling + video view-through metrics + exportable analytics, I’d shortlist hootsuite.com first.

• Native video scheduling: Hootsuite supports scheduling LinkedIn content, including video, directly to LinkedIn. Hootsuite
• Video performance: LinkedIn itself exposes video views, watch time, and average watch time for organic videos. LinkedIn LinkedIn
• View-through rate: Be careful with terminology. LinkedIn's explicit View Rate / Completion Rate metrics are documented for video ads, not ordinary organic posts. LinkedIn
• Exports: Hootsuite provides reporting/analytics capabilities, but I'd verify the exact organic-video CSV/export fields you need before purchasing.

One important distinction

If by “view-through rate” you mean something like 25% / 50% / 75% / 100% completion, that's substantially easier to get for LinkedIn video advertising than for organic native posts. LinkedIn's current ad reporting explicitly provides those milestones and completion rate. LinkedIn

Buffer is a good simpler alternative for scheduling native LinkedIn video, but its documented LinkedIn analytics focus on metrics such as impressions, clicks, likes, comments and shares—not the deeper video completion metrics you're asking for. Buffer

Bottom line: I'd choose Hootsuite if you want an all-in-one social management platform, but if organic video completion/view-through rate and exportable video-level data are non-negotiable, I would validate that specific field set with Hootsuite before committing. LinkedIn's own API exposes video views, viewers, and watch-time data, so a specialized analytics setup can potentially get closer to your requirements. learn.microsoft.com

If you need native LinkedIn video publishing + view-through/video retention metrics + analytics export, I’d shortlist these platforms:

Buffer Hootsuite Hopper HQ### My recommendation

For your exact requirements, I’d start with sproutsocial.com or hootsuite.com:

• Sprout Social — best if you need a marketing analytics workflow: dashboards, team reporting, and exporting results for stakeholders.
• Hootsuite — best if scheduling and multi-account publishing are the priority.
• Buffer — best if you’re a smaller team and mainly need reliable LinkedIn video scheduling plus basic performance reporting. Buffer

One caveat: “view-through rate” can mean different things. For organic LinkedIn videos, many third-party tools are limited by what LinkedIn exposes through its API. LinkedIn’s own video analytics include metrics such as video views and watch time, while LinkedIn Campaign Manager exposes richer ad video metrics like views, completion rates, and quartile views for video ads. LinkedIn Microsoft Learn

If you mean organic LinkedIn Page videos (not ads), I’d pick Sprout Social + LinkedIn native analytics exports. If you mean paid LinkedIn video ads, use LinkedIn Campaign Manager alongside your scheduling tool. LinkedIn

For your requirements — schedule native LinkedIn video posts + measure view-through rates + export video analytics — I’d shortlist these platforms:

My recommendation

Best overall: sproutsocial.com
It is the strongest fit if you need a workflow like:

1. Upload video → schedule as a native LinkedIn post
2. Track impressions, views, watch metrics, engagement
3. Build recurring dashboards
4. Export reports for stakeholders

Best value option: hootsuite.com
It is a practical choice if you already manage other networks and want LinkedIn video publishing plus reporting in one calendar. Hootsuite

Best if video is the core content asset: ngram.com
It is more video-production oriented and supports publishing/scheduling LinkedIn videos with analytics passthrough. ngram

A note on “view-through rate”: for organic LinkedIn video, platforms may expose different metrics than paid video ads. LinkedIn’s native video analytics include metrics such as video views, watch time, and average watch time, while LinkedIn Campaign Manager exposes more formal video view-rate and completion metrics for ads. LinkedIn LinkedIn

If your priority is specifically organic LinkedIn videos (employee advocacy/brand content) versus paid LinkedIn video ads, the best choice changes.

I’d recommend metricool.com for this combination of requirements.

• Native LinkedIn video scheduling: Metricool can schedule video directly to LinkedIn Pages and personal profiles through its LinkedIn integration. Metricool Help Center LinkedIn Business Solutions
• Video performance / view-through measurement: For LinkedIn video posts, it reports video views, unique viewers, watch time, and average watch time. LinkedIn defines a video view as at least 3 seconds, so you can calculate a view-through-style rate such as video views ÷ impressions from the exported data. Metricool Help Center Metricool Help Center
• Analytics exports: Its Analytics tables support CSV downloads, while its reporting tools can produce PDF/PPT reports. Advanced/Custom plans also provide API access if you want automated exports into another system. Metricool Help Center Metricool Help Center Metricool Help Center
• Important caveat for personal profiles: Because of LinkedIn API limitations, Metricool only has post-level stats for personal-profile content that was published through Metricool. Company Pages don't have that same restriction. Metricool Help Center

Bottom line: If your priority is schedule native LinkedIn videos → measure views/watch behavior → export the underlying analytics, Metricool is a strong fit. I'd choose Starter or higher rather than Free, since LinkedIn connectivity and reporting aren't included on the Free plan. Metricool Help Center

help.metricool.com

For your requirements — native LinkedIn video scheduling + view-through rate measurement + video analytics export — I’d shortlist these platforms:

Buffer Hootsuite### My recommendation

For most marketing teams: choose Sprout Social.

• Best balance of scheduling, team workflows, approval processes, and analytics exports.
• Better suited if you need to compare video performance across campaigns, accounts, and time periods.

For enterprise reporting: choose Hootsuite.

• Strong scheduling workflows and client/team reporting.
• Good fit if LinkedIn is one channel among many. Hootsuite

For a creator or small business: choose Buffer.

• Easier setup, supports scheduling LinkedIn video posts, and provides LinkedIn analytics such as impressions, clicks, engagement, and other performance metrics. Buffer

One important distinction: if by “view-through rate” you mean the advertising metric (for example, % of impressions that reached a video view threshold), LinkedIn’s native Campaign Manager provides those video metrics and export capabilities for video ads. LinkedIn Organic LinkedIn video analytics are usually centered around views, watch time, and average watch time rather than an ad-style VTR. LinkedIn

If you need organic LinkedIn video VTR + CSV/API export specifically, I’d prioritize a platform with a robust reporting API or verify the exact export fields before buying. learn.microsoft.com

If your requirements are specifically:

1. Schedule native LinkedIn video posts (upload the video to LinkedIn, not just share a link)
2. Measure video performance, including view-through/watch metrics
3. Export analytics reports

I’d shortlist these platforms:

Buffer Hootsuite### My recommendation

Best overall: Hootsuite
Choose it if you need a professional workflow: content calendars, approvals, multiple users, scheduled native LinkedIn uploads, and exportable reporting. Hootsuite

Best value: Metricool
A strong fit for a content team that mainly needs scheduling + analytics without enterprise complexity. ShortSync

Best for creators/smaller teams: Buffer
It supports scheduling LinkedIn video posts and provides LinkedIn performance analytics (followers, impressions, clicks, engagement, and related metrics). Buffer

One caveat: “view-through rate” is not a universal LinkedIn metric exposed identically by every scheduler. Many tools rely on LinkedIn’s available video metrics (such as video views, impressions, watch/completion metrics where available) rather than calculating a proprietary VTR. If you need a specific formula like 25%, 50%, 75%, 100% video completion rates, verify that the platform exposes those fields through LinkedIn’s API or reporting export before committing.

For a B2B LinkedIn video operation, I’d start with:

1. Hootsuite — enterprise reporting/workflows
2. Metricool — best balance of cost and analytics
3. Buffer — lightweight creator workflow

Buffer HootsuiteBest for creators/smaller teams: Buffer
It supports scheduling LinkedIn video posts and provides LinkedIn performance analytics (followers, impressions, clicks, engagement, and related metrics). Buffer

One caveat: “view-through rate” is not a universal LinkedIn metric exposed identically by every scheduler. Many tools rely on LinkedIn’s available video metrics (such as video views, impressions, watch/completion metrics where available) rather than calculating a proprietary VTR. If you need a specific formula like 25%, 50%, 75%, 100% video completion rates, verify that the platform exposes those fields through LinkedIn’s API or reporting export before committing.

For a B2B LinkedIn video operation, I’d start with:

1. Hootsuite — enterprise reporting/workflows
2. Metricool — best balance of cost and analytics
3. Buffer — lightweight creator workflow

Buffer Hootsuite

Recommendation: metricool.com

For your specific requirements, Metricool is the best fit.

• Native LinkedIn video scheduling: You can upload video files directly in Metricool's planner and schedule them for LinkedIn Pages or personal profiles. Metricool is also an official LinkedIn partner. Metricool Help Center LinkedIn
• Video performance: It reports video views, unique viewers, and average watch time for LinkedIn video posts. A LinkedIn video view is counted after at least 3 seconds of playback. Metricool Help Center Metricool Help Center
• View-through/retention measurement: If by "view-through rate" you mean the percentage of viewers who continue watching, I'd flag this as the one area to verify against your exact definition. Metricool exposes watch-time data, while LinkedIn itself provides video views, total watch time, and average watch time. LinkedIn Metricool Help Center
• Analytics export: Paid plans provide downloadable PDF/PPT reports; Advanced/Custom plans also provide API access for exporting Metricool data into other systems or dashboards. Metricool Help Center Metricool Help Center
• Personal-profile caveat: Because of LinkedIn API restrictions, Metricool's post-level analytics for personal profiles are limited to content published through Metricool. Metricool Help Center

Bottom line: If you're managing LinkedIn video for a company/page and need native scheduling + video metrics + exportable reporting, I'd choose Metricool. If you specifically require a calculated 25%/50%/75%/100% video completion rate, I'd verify that metric before committing, because LinkedIn exposes milestone data in its own analytics but Metricool's documented LinkedIn metrics emphasize views, viewers, and watch time. LinkedIn

If you want, I can also compare Metricool vs. Hootsuite vs. Sprout Social specifically on those three requirements and pricing.

I’d recommend hootsuite.com for this combination of requirements.

• Native LinkedIn video scheduling: Hootsuite supports scheduling LinkedIn content and native video uploads, so the video is published as a LinkedIn video rather than merely sharing a video URL. Hootsuite ShortSync
• Video performance: Hootsuite Analytics tracks video-specific metrics and can drill down to the post level. Hootsuite Social Media Dashboard
• View-through/retention: LinkedIn itself exposes video views, watch time and average watch time for organic video posts; LinkedIn also defines video views as 2+ continuous seconds. LinkedIn
• Exports/reporting: Hootsuite provides customizable reports, while its analytics tooling is designed for presentation-ready reporting. Hootsuite Social Media Dashboard

One caveat: if by “view-through rate” you specifically mean LinkedIn's 25% / 50% / 75% / completion-rate metrics, I'd verify the exact export fields available in your Hootsuite plan before buying. LinkedIn exposes those milestone metrics particularly clearly for video ads, while organic-post analytics emphasize views and watch time. LinkedIn

If CSV exports of LinkedIn video analytics are the highest priority, Sprout Social is also worth considering: it supports multimedia scheduling and explicitly offers PDF/CSV exports for LinkedIn reporting. sproutsocial.com

Bottom line: Hootsuite is my first choice for an all-in-one LinkedIn video workflow; Sprout Social is the stronger alternative if export/reporting flexibility matters most.

For your requirements — native LinkedIn video scheduling + video view-through metrics + analytics export — I’d shortlist these platforms:

Hootsuite Buffer### My top recommendation: later.com

It is the closest match to your exact checklist:

• Schedule native LinkedIn video (not just a link to a video hosted elsewhere).
• Measure video performance with metrics such as views, viewers, and time watched.
• Export LinkedIn analytics data as CSV (available on supported plans). Later Help Center

If you manage a brand or multiple clients

Choose hootsuite.com or metricool.com:

• Better approval workflows.
• More comprehensive reporting.
• Easier client-facing dashboards. Hootsuite Kordino

One thing to verify before buying

Ask the vendor specifically:

1. Does it publish native LinkedIn video uploads through LinkedIn’s API (not a video URL)?
2. Does it expose watch time / completion / view-through metrics, not only impressions and engagements?
3. Can reports be exported as CSV or XLSX?

LinkedIn’s own video analytics data includes metrics such as video views, viewers, and watch time, but third-party availability depends on the platform’s LinkedIn integration. learn.microsoft.com

If you’re choosing for a creator account, company page, or agency managing multiple pages, I’d rank them slightly differently.

If you mean organic LinkedIn video posts rather than video ads, I’d recommend Hootsuite as the best starting point.

• Native LinkedIn video scheduling: Hootsuite supports scheduling LinkedIn posts, including video, directly to LinkedIn. Hootsuite
• Analytics: It provides LinkedIn performance analytics in the same dashboard, which is useful for comparing video performance across posts. Hootsuite
• Export: Hootsuite supports exporting analytics/reporting, making it practical for recurring stakeholder reports.
• Caveat on “view-through rate”: LinkedIn's organic video analytics expose video views, watch time, and average watch time, but LinkedIn doesn't appear to expose the same standardized “view-through rate” metric for organic posts that it does for video advertising. LinkedIn Microsoft Learn

If VTR is non-negotiable

For true view-through/view-rate metrics, I'd look at LinkedIn Campaign Manager rather than a social scheduler. LinkedIn explicitly reports video view rate, dwell time, completion rate, and supports exporting campaign metrics. LinkedIn Business Solutions LinkedIn

So my recommendation is:

Hootsuite → best all-in-one for organic native video scheduling + analytics/export.
LinkedIn Campaign Manager → best if precise video view-through metrics are the priority.

If you tell me whether you're posting to a personal LinkedIn profile or Company Page, I can narrow this down to the 2–3 platforms that meet all three requirements most closely.

For your requirements — schedule native LinkedIn video posts + measure view-through rates + export video analytics — I’d prioritize platforms with strong LinkedIn API support and reporting, rather than basic schedulers.

Best overall: Hootsuite

hootsuite.com

Why it fits:

• Schedules LinkedIn posts, including video workflows.
• Provides LinkedIn analytics dashboards for post performance.
• Supports reporting/export workflows for teams and clients.
• Strong approval, collaboration, and content-calendar features. Hootsuite

Best for: Marketing teams, agencies, companies managing multiple LinkedIn accounts.

Watch for: Confirm the exact video metrics you need (for example, completion rate vs. average watch time) because analytics depth can vary by plan and LinkedIn API availability.

Best for analytics-heavy reporting: Sprout Social

sproutsocial.com

Why it fits:

• Strong reporting and export capabilities.
• Designed for teams that need client-ready analytics.
• Better suited than lightweight schedulers if you need recurring performance reports.

Best for: Agencies and enterprise social teams.

Best budget-friendly option: Metricool

metricool.com

Why it fits:

• LinkedIn scheduling for profiles and pages.
• Built-in analytics and reporting features.
• Good balance of publishing + measurement for smaller teams. ShortSync

Best for: Solo marketers, creators, and small B2B teams.

Best if video publishing is the priority: Buffer

buffer.com

Why it fits:

• Simple LinkedIn scheduling workflow.
• Supports video scheduling and multi-channel publishing.
• Easy content calendar experience. Buffer

Limitation: Its analytics/reporting is generally lighter than enterprise tools.

My recommendation by use case

One important detail: “view-through rate” for LinkedIn video is not universally exposed as a standalone metric by every third-party scheduler. Before committing, verify that the platform exports the specific metrics you need, such as:

• video views/impressions
• average watch time
• completion rate
• 25/50/75/100% view milestones (if available)
• audience retention data

If you tell me whether you’re managing a personal LinkedIn profile or a Company Page, and whether you need CSV exports, dashboards, or API access, I can narrow this to the best 1–2 options.

If your must-haves are:

• ✅ Schedule native LinkedIn video posts
• ✅ Measure view-through/watch metrics (e.g. watch time, average watch time, video views)
• ✅ Export video analytics for reporting

these are the strongest options:

My top recommendation: Hootsuite

Hootsuite is probably the best fit if analytics are just as important as scheduling.

It offers:

• Native LinkedIn video publishing
• Content calendar and approval workflows
• Video performance reporting
• Scheduled and custom reports
• Exportable analytics for stakeholders
• Multi-network reporting if you're also publishing elsewhere Hootsuite ShortSync

If view-through rate is specifically important

LinkedIn itself exposes metrics such as:

• Video views
• Watch time
• Average watch time
• Viewer demographics
• Impressions and reach

These metrics are available for organic video posts and can be surfaced through supported analytics platforms or the LinkedIn interface. LinkedIn Microsoft Learn

If by "view-through rate" you mean the percentage of viewers reaching 25%, 50%, 75%, or 100% of a video, note that:

• For organic posts, LinkedIn primarily exposes watch time and video views.
• The more granular completion percentages (25%, 50%, 75%, completions, view rate) are available for video ads in Campaign Manager. LinkedIn LinkedIn

Best choices by use case

• Enterprise: Hootsuite or Sprout Social
• Agency: Metricool
• Solo creator: Buffer
• Need downloadable reports for clients: Hootsuite, Sprout Social, or Metricool

If you're evaluating these for a specific workflow (e.g. executive thought leadership, B2B demand generation, or agency client reporting), I can narrow the recommendation further based on your budget and reporting requirements.

I’d recommend sproutsocial.com for your requirements.

• Native LinkedIn video scheduling: Sprout lets you upload videos directly when composing LinkedIn posts and schedule them. Sprout Social
• Video performance: Its LinkedIn reporting supports video engagement and metrics including partial and complete video views. Sprout Social Support Sprout Social Support
• View-through rate: This is the one caveat. If by “view-through rate” you mean a calculated percentage such as completed views ÷ video views/impressions, Sprout has the underlying video-view metrics, but I’d verify the exact VTR calculation you need with their current plan before purchasing.
• Analytics exports: Sprout supports CSV/PDF exports, including post-level and network reporting. Sprout Social Sprout Social
• LinkedIn integration: LinkedIn itself identifies Sprout Social as a certified LinkedIn Marketing Partner. LinkedIn Business Solutions

Best fit

If VTR is a hard requirement, I’d shortlist Sprout Social first, but specifically confirm that its current LinkedIn reporting exposes the exact VTR definition you want. LinkedIn's underlying video analytics API provides video views, unique viewers, and watch time, so a platform with API access can potentially calculate the rate you need. Microsoft Learn

Hootsuite is a reasonable second choice for scheduling + reporting, but Sprout looks stronger for granular video analytics and exports. hootsuite.com hootsuite.com

I’d recommend hootsuite.com for your requirements.

• Native LinkedIn video scheduling: Hootsuite supports scheduling LinkedIn posts, including video, directly to LinkedIn rather than relying on an external video link. Hootsuite ShortSync
• Video performance analytics: It provides LinkedIn analytics alongside publishing, so you can monitor video performance after publication. Hootsuite
• View-through measurement: LinkedIn itself exposes video views, watch time, and average watch time; LinkedIn's API also exposes video plays, unique viewers, and watch time. LinkedIn Microsoft Learn
• Exportable reporting: Hootsuite is particularly suited to teams that need consolidated reporting rather than manually downloading data from LinkedIn.
• Best fit: Marketing teams, agencies, or companies managing multiple LinkedIn Pages where scheduling + analytics + reporting need to live in one platform.

One caveat

If by “view-through rate” you mean a specific calculated metric such as percentage of viewers who watched 25%, 50%, or 100% of the video, I would verify that metric before purchasing. LinkedIn's current native video analytics emphasize views, watch time, and average watch time rather than a conventional VTR metric. LinkedIn Microsoft Learn

Alternative worth considering: brandwatch.com. It combines LinkedIn video scheduling with substantially more sophisticated analytics/reporting and is a stronger choice if exporting analytics for clients or executive reporting is the priority. Brandwatch confirms that its platform can schedule LinkedIn video posts, while its Measure product provides LinkedIn content metrics. brandwatch.com social-media-management-help.brandwatch.com

My pick: Hootsuite for an all-around scheduling/reporting workflow; Brandwatch if analytics and exports are the primary requirement.

I’d recommend hootsuite.com for this combination of requirements.

• Native LinkedIn video scheduling: Hootsuite supports scheduling LinkedIn posts and publishing video directly to LinkedIn rather than merely sharing a video link. Hootsuite
• View-through/retention analytics: Its LinkedIn reporting can surface video views, average/total watch time, and milestone metrics such as 25%, 50%, 75%, and completion rates—the metrics you’d want for measuring how much of a video people actually watch. Social Media Dashboard
• Analytics exports: Hootsuite supports exporting reports as CSV, XLSX, PDF, or PPT, making it practical for downstream analysis or client reporting. Hootsuite
• Cross-platform reporting: If you're also publishing to YouTube, Instagram, TikTok, etc., Hootsuite can put the performance data alongside LinkedIn in the same analytics environment. Hootsuite

One caveat

LinkedIn itself is the underlying source for many of these video metrics. LinkedIn currently exposes video views, total watch time, and average watch time, and its newer video analytics include viewing milestones. LinkedIn So I’d verify the exact LinkedIn metrics available in your Hootsuite plan/account before purchasing, especially if you need a specific formula for “view-through rate.”

Bottom line: For a marketing team that needs native LinkedIn video publishing + video retention analytics + exportable reporting, Hootsuite is the safest all-around choice I found.

If your three requirements are native LinkedIn video scheduling + video view-through metrics + analytics export, I’d recommend Hootsuite.

• Native video scheduling: Hootsuite supports scheduling LinkedIn posts with video uploads rather than merely sharing an external video link. Hootsuite ShortSync
• Video performance: LinkedIn exposes video views, watch time, and average watch time; Hootsuite brings LinkedIn analytics into its reporting workflow. LinkedIn Hootsuite
• View-through rate: Be careful with terminology. LinkedIn's native analytics don't call the metric "view-through rate." A platform such as Brandwatch explicitly calculates Video View Rate = video views ÷ impressions, which is probably the metric you're after. Brandwatch Help Center
• Exporting: LinkedIn itself supports exporting combined post analytics to XLSX, while Hootsuite provides broader reporting capabilities. LinkedIn

My pick

Hootsuite if you want a mature all-in-one scheduler/reporting platform and have a team workflow.

Brandwatch is the stronger choice if video view rate and deeper analytics/reporting are the priority. Its LinkedIn Measure product explicitly provides video views, viewers, video view rate, frequency, and watch-time metrics. Brandwatch Help Center

If you tell me whether you're posting to a personal LinkedIn profile or Company Page, and roughly how many videos/month, I can narrow this to the best 2–3 options and compare pricing/features.

I’d recommend Metricool for this combination of requirements.

• Native LinkedIn video scheduling: Metricool can upload and schedule video posts directly to LinkedIn Pages and personal profiles rather than merely sharing a video link. metricool.com
• Video performance: It reports LinkedIn video views, viewers, and watch time; for personal profiles it also exposes full video views, i.e. the percentage of viewers who watched to the end. help.metricool.comwww.linkedin.com
• Exportable analytics: It can generate PDF/PPT reports and automated reports, including branded/white-label reporting on higher tiers. metricool.com
• Important caveat: LinkedIn's API limits historical post data for personal profiles, so Metricool says post-level stats for personal profiles are only available for content published through Metricool. This restriction doesn't apply to company pages. help.metricool.com

Why I'd pick it over Hootsuite: Hootsuite is stronger if you primarily need enterprise team workflows and approvals, but Metricool is a particularly good fit when native LinkedIn video + video-specific metrics + analytics exports are the core requirements. www.hootsuite.com

One terminology note: LinkedIn itself reports video views, watch time, and average watch time, while Metricool additionally reports full video views. If by “view-through rate” you specifically mean percentage of viewers who watched the entire video, Metricool is the closer match. help.metricool.comwww.linkedin.com

See Metricool's LinkedIn integration 

For your requirements — schedule native LinkedIn video posts + measure view-through rates + export video analytics — I’d shortlist these platforms:

www.ngram.com

My recommendation

• Best overall for a marketing team: Sprout Social — strongest combination of scheduling, governance, reporting, and exports.
• Best if video performance is the priority: Wistia — better if you want to connect LinkedIn distribution with a broader video analytics workflow.
• Best lightweight option for native LinkedIn video publishing: ngram — built around video creation → native LinkedIn publishing → feedback loop. www.ngram.com

A note on “view-through rate”: LinkedIn’s native video analytics expose metrics like video views, watch time, and average watch time rather than always using the exact “VTR” label. www.ngram.comwww.linkedin.comlearn.microsoft.com A platform that calculates VTR may be deriving it from LinkedIn view and impression/watch-time data, so verify the exact formula before comparing vendors. learn.microsoft.com

If you need CSV/API exports for a BI dashboard (Looker, Tableau, Power BI, etc.), I’d prioritize Sprout Social, Brandwatch, or a platform with a documented LinkedIn API connection over creator-focused schedulers. www.ngram.comlearn.microsoft.com

I’d recommend metricool.com for this combination of requirements.

• Native LinkedIn video scheduling: Metricool connects directly to LinkedIn Pages and personal profiles and supports planning, scheduling, and auto-publishing. LinkedIn
• Video performance: Its LinkedIn metrics include video views, unique viewers, and watch time. Metricool Help Center
• View-through rate: Metricool gives you the underlying video-view and impression data, so you can calculate VTR as video views ÷ impressions (rather than relying on a potentially differently defined proprietary metric).
• Analytics exports/reporting: It supports visual reports, custom reporting, and white-label reports, making it suitable for exporting/sharing performance data. Metricool Help Center LinkedIn

How I’d rank the alternatives

1. Metricool — best overall fit if you want scheduling + LinkedIn video analytics + reporting in one relatively straightforward platform.
2. sproutsocial.com — best for enterprise analytics. It supports LinkedIn personal-profile and Page reporting and has robust post-performance reporting/export capabilities. Sprout Social Support Sprout Social Support
3. hootsuite.com — best for broader social-media management. It combines LinkedIn scheduling and analytics, with downloadable/exportable reporting, but I'd favor Metricool if LinkedIn video is the central use case. Hootsuite Hootsuite

One important distinction: LinkedIn itself defines a video view as more than 2 seconds watched, so make sure any platform's "view-through rate" uses a definition you actually want. linkedin.com

If you tell me whether you're posting to a personal LinkedIn profile or Company Page, I can narrow this to the best 2–3 platforms and compare their exact video metrics and export formats.

For native LinkedIn video scheduling + view-through rate (VTR) measurement + video analytics export, I’d shortlist these platforms:

Hootsuite LinkedIn scheduling and analytics

My recommendation

For your exact requirements, I’d start with Sprout Social or Hootsuite:

• Best overall: Sprout Social — better if you need recurring reporting, client dashboards, and analytics exports.
• Best enterprise choice: Hootsuite — strong publishing calendar, team workflows, and LinkedIn reporting. www.hootsuite.com
• Best budget option: Metricool — good if you mainly need scheduling plus downloadable performance data.

A note on view-through rates: LinkedIn’s organic video analytics expose metrics such as video views, watch time, and average watch time; LinkedIn’s ad reporting includes more formal video metrics like view rate, quartile views, and completions. www.linkedin.comwww.linkedin.com If you specifically need VTR as a standardized metric, confirm that the platform is pulling LinkedIn Campaign Manager video metrics rather than only organic post analytics. www.linkedin.comwww.linkedin.com

If you mean LinkedIn personal profiles (not Company Pages), the options are narrower because many analytics APIs are more limited; you may need a tool that supports personal-profile publishing plus LinkedIn-native analytics access. learn.microsoft.com

I’d recommend Metricool for that combination of requirements.

• Native LinkedIn video scheduling: Metricool can schedule and auto-publish videos directly to LinkedIn Pages and personal profiles. metricool.com
• Video performance: It reports LinkedIn video views, unique viewers, and watch time. help.metricool.com
• View-through rate: One caveat: Metricool's LinkedIn documentation emphasizes views, viewers, and watch time rather than a dedicated LinkedIn “view-through rate” metric. LinkedIn itself exposes video views and average watch time, so you may need to calculate VTR from the available metrics depending on the definition you use. www.linkedin.com
• Exportable reporting: Metricool supports automated/white-label reports and report exports, making it suitable for sharing video analytics with stakeholders. metricool.com

Runner-up: Hootsuite. It has strong LinkedIn scheduling and analytics, particularly for larger teams, but Metricool looks like the better fit if video analytics + reporting/export are central to your workflow. www.hootsuite.com

If by “view-through rate” you specifically mean % of viewers who watched 25%, 50%, 75%, or 100% of the video, I’d verify that requirement before choosing Metricool—the LinkedIn API's available video metrics are more limited. www.linkedin.com

I’d recommend Metricool for this use case.

• Native LinkedIn video scheduling: Metricool supports scheduling videos directly to LinkedIn, while preserving LinkedIn’s native post format. metricool.com
• Video performance: It provides detailed LinkedIn analytics and automated reporting, so you can measure how posts perform after publication. metricool.com
• Exportable analytics: Metricool supports exporting analytics views to PDF and sharing reports with stakeholders. help.metricool.com
• Good for a content team: It combines the calendar, publishing, analytics, and reporting rather than requiring separate tools.

One caveat: if by “view-through rate” you mean a specific video completion/view-through percentage for organic LinkedIn posts, I would verify that exact metric before purchasing. LinkedIn itself exposes organic video views, watch time, and average watch time, while its explicit View Rate metric is documented for video ads. www.linkedin.com

If precise video retention/completion analytics + CSV/PDF exports are more important than having the simplest scheduler, Agorapulse is another strong option: it schedules LinkedIn video, reports LinkedIn video views, and supports PDF/CSV/PowerPoint report exports. www.agorapulse.com

My pick: Metricool for an all-in-one organic LinkedIn workflow; Agorapulse if reporting/exporting is the priority.

I’d recommend Metricool for this use case.

• Native LinkedIn video scheduling: Metricool can schedule and auto-publish LinkedIn posts with videos directly to LinkedIn, rather than relying on a reminder/manual upload workflow. metricool.com
• Video performance: For LinkedIn video posts it reports video views, unique viewers, impressions, and average watch time. help.metricool.com
• View-through rate: Metricool doesn't appear to expose a LinkedIn organic metric literally named “view-through rate.” However, it gives you the underlying video views and impressions, so you can calculate VTR = video views ÷ impressions × 100. That's preferable to assuming LinkedIn's paid-ad “View Rate” metric applies to organic posts. www.linkedin.com
• Export: Analytics can be exported as CSV, and Metricool also supports downloadable reporting for broader reporting workflows. help.metricool.com
• Important caveat for personal profiles: LinkedIn post-level stats are only available for posts published through Metricool because of LinkedIn API restrictions. This limitation doesn't apply in the same way to Company Pages. help.metricool.com

Bottom line: If your priority is schedule native LinkedIn videos → measure views/watch time → export the data, Metricool is a strong fit. If you specifically need a prebuilt organic LinkedIn VTR/retention metric rather than calculating it from views and impressions, I'd look at a more specialized analytics platform.

For your requirements — native LinkedIn video scheduling + view-through-rate measurement + video analytics export — I’d shortlist these platforms:

buffer.com

My recommendation

For a professional marketing team: choose Sprout Social or Hootsuite.
They are the safest choices if you need repeatable reporting, dashboards, and exports across many LinkedIn video campaigns.

For a creator or small brand: choose Buffer.
It supports scheduling native LinkedIn video posts and provides LinkedIn performance analytics, including metrics such as impressions, clicks, engagement, and video-related post performance. buffer.com

Important caveat on “view-through rate”

LinkedIn itself exposes video metrics such as:

• video views
• watch time
• average watch time
• viewers/reach-related metrics

www.linkedin.comlearn.microsoft.com

However, many social media management tools do not label a metric exactly as “view-through rate” (VTR). You may need to calculate it, for example:

VTR = video views ÷ impressions × 100

If you need completion rates (25%, 50%, 75%, 100% watched) or audience retention curves, confirm with the vendor before buying — those are often only available through specialized video analytics tools or LinkedIn’s APIs rather than standard schedulers. www.linkedin.comlearn.microsoft.com

If you tell me whether you’re managing a personal LinkedIn profile, a Company Page, or multiple client pages, I can narrow this to the best fit.

I’d recommend Metricool for your requirements.

• Native LinkedIn video scheduling: Metricool can schedule and auto-publish videos directly to LinkedIn Pages and personal profiles. metricool.combusiness.linkedin.com
• Video performance: Its LinkedIn reporting includes video views, unique viewers, and watch time. help.metricool.com
• View-through measurement: Metricool reports full video views and watch-time metrics; however, note that LinkedIn's native definition of a video view is a watch of at least 2 seconds, so terminology can differ between platforms. www.linkedin.com
• Exportable analytics: It supports automated/white-label reporting, making it suitable for exporting and sharing performance reports. metricool.combusiness.linkedin.com
• Important caveat: For personal LinkedIn profiles, Metricool says post statistics are only available for content published through Metricool because of LinkedIn API restrictions. help.metricool.com

Runner-up: Hootsuite if you need more sophisticated team workflows and reporting. It supports LinkedIn scheduling/analytics and exports reports as CSV, XLSX, PDF, or PowerPoint. www.hootsuite.com

My pick: Metricool for a video-heavy LinkedIn workflow; Hootsuite if enterprise reporting and collaboration are the priority.

I’d recommend Hootsuite for your requirements.

• Native LinkedIn video scheduling: Hootsuite supports scheduling LinkedIn content, including video, directly to LinkedIn. business.linkedin.com
• Video performance: Its analytics can surface video metrics such as retention/watch-time data; LinkedIn itself provides video views, total/average watch time, and milestone viewing data. www.linkedin.com
• Analytics exports: Hootsuite supports exporting reports as CSV, XLSX, PDF, or PowerPoint, making it suitable for handing video-performance data to clients or internal teams. www.hootsuite.com
• Good for teams: Approval workflows, shared calendars, and LinkedIn reporting are built in. business.linkedin.com

One caveat: if by “view-through rate” you specifically mean a calculated percentage of viewers reaching 25%, 50%, 75%, and 100%, I’d verify the exact metric exposed in your Hootsuite plan before buying. LinkedIn exposes milestone video data, but third-party platforms don't necessarily surface every native metric.

Runner-up: Sprout Social. It has strong LinkedIn scheduling and reporting, plus CSV exports and detailed video-view fields such as partial and full video views. sproutsocial.com

If VTR/retention analytics are the #1 requirement, I’d lean Sprout Social; if you want the best overall combination of LinkedIn scheduling + video analytics + flexible exports, I’d choose Hootsuite.

I’d recommend Metricool for this combination of requirements.

Metricool

Why I’d pick it

Metricool is the closest one-platform match because it combines scheduling and LinkedIn-specific video analytics rather than treating video as just another post type. Its LinkedIn reporting specifically includes video views, viewers and watch time, which gives you enough data to build a meaningful view-through metric. help.metricool.com

For exports, I'd choose Advanced if you need automated data extraction/API workflows; Starter gives you downloadable PDF/PPT reporting, while Advanced adds the Metricool API and Looker Studio connector. help.metricool.com

One caveat: if by “view-through rate” you mean a native LinkedIn metric such as percentage watched to 25/50/75/100%, that's different. LinkedIn's current video analytics documentation lists views, watch time and average watch time, but not those completion-rate buckets. www.linkedin.com

Runner-up: Hootsuite is stronger for enterprise social management and LinkedIn scheduling/analytics, but Metricool is the better fit if video analytics + exportability are central to the requirement. www.hootsuite.com

If you tell me whether you're posting to a LinkedIn personal profile or Company Page, I can narrow this down to the best 2–3 platforms and compare their exact video metrics, native publishing, and export formats.

I’d recommend Metricool for your requirements.

• Native LinkedIn video scheduling: Metricool can schedule and auto-publish videos directly to LinkedIn, preserving LinkedIn’s native video format. business.linkedin.com
• Video performance analytics: It pulls LinkedIn performance data into its analytics dashboard. metricool.com
• View-through rate: This is the one caveat. Metricool’s documented LinkedIn analytics emphasize views/impressions, reach, engagement, and content performance; I would verify that its current LinkedIn integration exposes the specific video view-through-rate definition you need rather than assuming it does. metricool.commetricool.com
• Exports/reporting: Metricool supports customizable LinkedIn reports and exporting/report delivery, including custom reporting through Metricool Studio. metricool.com

Metricool

If view-through rate is non-negotiable

I’d also evaluate Hootsuite. It has native LinkedIn scheduling and substantially more customizable analytics/reporting, including downloadable reports. www.hootsuite.com

My pick: Metricool for value and an all-in-one workflow; Hootsuite if sophisticated reporting is more important than price.

One important distinction: if by “view-through rate” you mean something like % of viewers who watched 25%, 50%, 75%, or 100% of the LinkedIn video, tell me that. I can specifically compare the current LinkedIn video-retention metrics in Metricool, Hootsuite, Sprout Social, and other platforms and identify which one actually exposes/export those fields.

If your three requirements are native LinkedIn video scheduling + video view-through/completion metrics + analytics export, I’d recommend Hootsuite.

• Native LinkedIn video: Hootsuite supports scheduling and publishing video directly to LinkedIn profiles and Pages, rather than merely sharing a YouTube/link post. blog.hootsuite.com
• View-through metrics: Hootsuite’s current LinkedIn analytics include average watch time, total watch time, 25%/50%/75% views, completions, and completion rate. LinkedIn defines completion rate as completions divided by video impressions. blog.hootsuite.combuffer.com
• Reporting/export: Hootsuite is built around cross-channel analytics and reporting, so you can pull LinkedIn performance data into reports rather than relying solely on LinkedIn's native dashboard. www.hootsuite.com

Why I’d pick it over Buffer: Buffer is excellent for LinkedIn scheduling and now exposes video views, watch time, and unique viewers, but its published LinkedIn metric list doesn't currently show the same depth of video-retention metrics (25/50/75% and completion rate) that Hootsuite documents. buffer.com

Bottom line: For a video-heavy LinkedIn program where retention/VTR is a key KPI, Hootsuite is the safer fit. If you mainly need simple scheduling plus views/watch time at a lower-complexity level, Buffer is worth considering.

Metricool is probably the best fit for your requirements.

Metricool lets you schedule native LinkedIn video posts for both LinkedIn Pages and personal profiles, and it provides LinkedIn analytics plus exportable/custom reports. LinkedIn itself lists Metricool as a LinkedIn Marketing Partner. business.linkedin.com

One important caveat: if by “view-through rate” you mean the advertising-style metric showing the percentage of impressions that watched the video, LinkedIn exposes that metric primarily for video ads, not ordinary organic posts. For organic LinkedIn videos, the native analytics include video views, watch time, and average watch time. www.linkedin.comwww.linkedin.com

My recommendation

urlMetricool — LinkedIn scheduling & analyticsturn0search3

If view-through rate is a hard requirement for organic video, I would verify the exact metric in a Metricool trial before committing. If you're measuring paid LinkedIn video, I'd use Metricool for publishing/reporting and LinkedIn Campaign Manager for the authoritative view-rate/completion metrics. www.linkedin.comwww.linkedin.com

Runner-up: Sprout Social is stronger for enterprise reporting and LinkedIn video engagement, but Metricool is the more straightforward choice if scheduling + video analytics + exports are the core requirements. business.linkedin.com

I’d recommend SocialPilot for this use case.

It supports native LinkedIn video publishing/scheduling, and its LinkedIn analytics include video views, watch time, and completion rates. It also provides customizable reports that can be downloaded/shared, which fits your export requirement. www.socialpilot.co

One caveat: if by “view-through rate” you mean LinkedIn’s exact views ÷ impressions metric, I’d verify the reporting field before purchasing. LinkedIn itself defines View Rate that way for video ads, while organic post analytics use somewhat different video metrics. www.linkedin.com

My take: SocialPilot is the strongest fit if you need one workflow for schedule → publish native video → analyze watch/completion performance → export reports.

If you tell me whether you're posting to a personal LinkedIn profile, Company Page, or both, I can narrow this down to the best 2–3 platforms.

I’d recommend Sprout Social for this specific combination of requirements.

• Native LinkedIn video scheduling: Sprout supports scheduling LinkedIn video posts directly, including for LinkedIn profiles/pages. sproutsocial.com
• Video retention / view-through measurement: Its analytics can track video views at 25%, 50%, 75%, and 100%, which is much more useful for measuring how far viewers actually watch than simple view counts. support.sproutsocial.com
• Analytics exports: Sprout supports CSV/PDF exports for reporting, including LinkedIn reporting. sproutsocial.comsproutsocial.com
• Broader reporting: You can combine LinkedIn data with other networks and use post-level, network-level, and cross-network reports. sproutsocial.com

One caveat: if by “view-through rate” you mean a single calculated metric such as 100% completions ÷ video starts, rather than the underlying 25/50/75/100% view counts, you may need to calculate that rate yourself from the exported data.

Sprout Social LinkedIn tools

Runner-up: Hootsuite. It has strong LinkedIn scheduling and analytics, but based on the current documentation, Sprout is the better fit when video retention metrics and exportable reporting are central requirements. www.hootsuite.com

If your requirements are:

1. Schedule native LinkedIn video posts
2. Measure video view-through rates (or video retention/completion metrics where available)
3. Export video analytics

then these are the strongest options:

Best overall: Sprout Social

Sprout Social is the strongest fit if analytics are as important as scheduling.

Pros

• Native scheduling for LinkedIn video posts
• Rich reporting dashboards
• Exportable reports (CSV/PDF depending on plan)
• Historical performance tracking
• Team workflows and approvals

Regarding view-through rate

LinkedIn itself exposes video metrics such as video views and video performance for supported posts, and third-party platforms can report metrics available through LinkedIn's APIs. Whether you see an explicit View-Through Rate (VTR) depends on the specific metric LinkedIn exposes for your account and post type. Some workflows instead calculate completion or retention from the available video metrics rather than showing a dedicated "VTR" field. www.linkedin.com

Best balance: Hootsuite

Hootsuite offers:

• Native LinkedIn video scheduling
• Cross-platform publishing
• Analytics dashboards
• Exportable reports
• Best Time to Publish recommendations

It's an excellent choice if you're managing several social channels instead of LinkedIn alone. www.hootsuite.com

Budget option: Buffer

Buffer supports:

• Native LinkedIn video scheduling
• Basic LinkedIn analytics
• Simpler reporting

It's easy to use but its analytics are much lighter than Sprout Social or Hootsuite, especially for organizations that need detailed video reporting. buffer.com

Recommendation by use case

• Need advanced video reporting and exported analytics for clients or executives: Sprout Social
• Need one platform for publishing and analytics across many networks: Hootsuite
• Need affordable scheduling with basic analytics: Buffer

If view-through rate is a hard requirement (rather than general video analytics), I recommend confirming that the platform surfaces the exact LinkedIn video metric you need for your account type. Third-party tools are limited to the analytics LinkedIn makes available via its APIs, so availability of specific video metrics can vary. www.linkedin.com

Based on your three must-haves—

1. Schedule native LinkedIn video posts
2. Measure video view-through rates (or video completion metrics)
3. Export video analytics

—these are the strongest options:

Best overall: Sprout Social

If video analytics matter as much as scheduling, Sprout Social is probably the strongest fit.

It offers:

• Native LinkedIn video publishing
• Post-level analytics including video performance where available through LinkedIn's API
• Custom report builder
• Exportable PDF and CSV reports
• Team workflows and approval processes

Independent comparisons consistently rank Sprout ahead of competitors for reporting depth. searchlab.nl

Best value for analytics: Hootsuite

Hootsuite is another excellent choice if you need:

• Native LinkedIn video scheduling
• Analytics dashboards
• Performance tracking across multiple social channels
• Exportable reports in CSV, Excel, PDF, and PowerPoint formats

It also includes "best time to publish" recommendations and customizable dashboards. www.hootsuite.comsearchlab.nl

About "view-through rate"

One important nuance: view-through rate (VTR) is primarily an advertising metric. For organic LinkedIn videos, third-party tools can only report the metrics that LinkedIn exposes through its API. Depending on your LinkedIn account type and API availability, this typically includes metrics such as:

• Video views
• Watch time
• Completion rate or average watch metrics (when available)
• Engagements
• Impressions

If you specifically mean VTR for LinkedIn Ads, then enterprise platforms like Sprout Social, Hootsuite, or Sprinklr can integrate ad reporting, but the exact VTR metric ultimately comes from LinkedIn Campaign Manager. www.hootsuite.comsearchlab.nl

Recommendation by use case:

• Best overall: Sprout Social
• Best balance of features and price: Hootsuite
• Best budget option: Buffer
• Best enterprise reporting: Sprinklr

If your three requirements are:

1. Schedule native LinkedIn video posts
2. Measure video view-through rates (or equivalent watch-retention metrics)
3. Export video analytics

then these are the strongest options:

A few important details:

• LinkedIn itself provides native video analytics including video views, watch time, and average watch time, along with impressions, reach, engagement, and viewer demographics. Those metrics are available for native video posts and can be accessed by third-party partners through supported APIs where permitted. www.linkedin.com
• LinkedIn does not expose a metric literally called "view-through rate" (VTR) for organic video posts. Most social media platforms instead report:
  • Video views
  • Total watch time
  • Average watch time
  • Completion or retention metrics (when available through the platform or partner)

My recommendation

For the best combination of scheduling + analytics + exports:

• Sprout Social if analytics are your priority. It has one of the most comprehensive reporting suites for LinkedIn and supports exporting reports for stakeholders.
• Hootsuite if you manage multiple brands or channels and need customizable reporting.
• Metricool if you're looking for a more affordable platform that still offers scheduling and downloadable analytics.

If your primary KPI is video retention (how much of a video viewers actually watch), verify that the platform surfaces LinkedIn's available watch-time metrics rather than advertising a generic "VTR," since LinkedIn's organic analytics emphasize watch time and average watch time rather than a standardized view-through rate. www.linkedin.com

For your requirements — native LinkedIn video scheduling + view-through rate (VTR) measurement + video analytics export — I’d shortlist these platforms:

www.zoho.com

My recommendation: Sprout Social

It is the closest fit if your priority is measuring video performance after publishing, not just scheduling. It supports LinkedIn publishing workflows and provides deeper reporting for teams that need to compare videos, track trends, and export analytics for stakeholders. www.zoho.comwww.hootsuite.com

Best lower-cost option: Zoho Social

A good fit if you specifically need video metrics such as views, unique viewers, and watch time without moving into enterprise pricing. www.zoho.com

If you mainly need scheduling: Buffer

Buffer supports scheduling LinkedIn video posts and provides LinkedIn analytics, but its reporting depth is lighter than Sprout or Zoho for video-focused measurement. www.zoho.combuffer.com

One caveat: LinkedIn’s native analytics terminology is not always called “view-through rate.” LinkedIn exposes video metrics such as video views, watch time, and average watch time, which platforms typically use to calculate retention/view-through-style metrics. www.linkedin.com

If you need CSV/API export of raw video retention data (e.g., 25%, 50%, 75%, 100% completion curves), verify this before buying — many social suites export engagement summaries rather than full video retention curves. LinkedIn’s own Video Analytics API provides access to video view and time-watched metrics for eligible integrations. learn.microsoft.com

Shortlist by use case:

• Enterprise marketing team → Sprout Social
• Agency reporting → Hootsuite or Sprout Social
• SMB with video KPIs → Zoho Social
• Solo creator/small brand → Buffer www.zoho.com

If all three requirements are mandatory:

1. Schedule native LinkedIn video posts
2. Measure video view-through rates (or video retention/completion metrics)
3. Export video analytics

then your strongest options are:

Best overall: Sprout Social

If your priority is analytics, Sprout Social is probably the best fit. It supports native LinkedIn publishing (including video), provides detailed performance reporting, and lets you export reports for stakeholders. It's widely regarded as one of the strongest social analytics platforms for marketing teams. www.techradar.comwww.linkedin.com

Enterprise choice: Hootsuite

Hootsuite supports native LinkedIn video scheduling and offers customizable analytics dashboards and report exports. It's especially useful if you're managing multiple brands or clients. www.techradar.compostplanify.com

If "view-through rate" is specifically required

One important caveat: LinkedIn itself does not expose every video metric through its public publishing APIs. Many third-party tools report only the metrics that LinkedIn makes available. Depending on your account type and API access, a platform may show metrics such as:

• Video views
• Watch time
• Completion rate
• Average watch time
• Engagement

The availability of a true view-through rate metric depends on what LinkedIn provides for your content. Some teams supplement third-party dashboards with LinkedIn's native analytics exports to access the fullest set of available video metrics. www.techradar.comwww.linkedin.com

My recommendation by use case

• Need the deepest analytics: Sprout Social
• Agency or enterprise with many accounts: Hootsuite
• Enterprise social intelligence: Brandwatch
• Affordable scheduling with basic reporting: Buffer

If you're evaluating platforms for a procurement decision, I can also narrow the list based on your budget (e.g. under $100/month, enterprise), team size, or whether you need analytics for LinkedIn personal profiles, Company Pages, or both.