ChatGPT answers, unedited

If your three requirements are native LinkedIn video scheduling + video view-through metrics + analytics export, I’d recommend Hootsuite.

• Native video scheduling: Hootsuite supports scheduling LinkedIn posts with video uploads rather than merely sharing an external video link. Hootsuite ShortSync
• Video performance: LinkedIn exposes video views, watch time, and average watch time; Hootsuite brings LinkedIn analytics into its reporting workflow. LinkedIn Hootsuite
• View-through rate: Be careful with terminology. LinkedIn's native analytics don't call the metric "view-through rate." A platform such as Brandwatch explicitly calculates Video View Rate = video views ÷ impressions, which is probably the metric you're after. Brandwatch Help Center
• Exporting: LinkedIn itself supports exporting combined post analytics to XLSX, while Hootsuite provides broader reporting capabilities. LinkedIn

My pick

Hootsuite if you want a mature all-in-one scheduler/reporting platform and have a team workflow.

Brandwatch is the stronger choice if video view rate and deeper analytics/reporting are the priority. Its LinkedIn Measure product explicitly provides video views, viewers, video view rate, frequency, and watch-time metrics. Brandwatch Help Center

If you tell me whether you're posting to a personal LinkedIn profile or Company Page, and roughly how many videos/month, I can narrow this to the best 2–3 options and compare pricing/features.

I’d recommend Metricool for this combination of requirements.

• Native LinkedIn video scheduling: Metricool can upload and schedule video posts directly to LinkedIn Pages and personal profiles rather than merely sharing a video link. metricool.com
• Video performance: It reports LinkedIn video views, viewers, and watch time; for personal profiles it also exposes full video views, i.e. the percentage of viewers who watched to the end. help.metricool.comwww.linkedin.com
• Exportable analytics: It can generate PDF/PPT reports and automated reports, including branded/white-label reporting on higher tiers. metricool.com
• Important caveat: LinkedIn's API limits historical post data for personal profiles, so Metricool says post-level stats for personal profiles are only available for content published through Metricool. This restriction doesn't apply to company pages. help.metricool.com

Why I'd pick it over Hootsuite: Hootsuite is stronger if you primarily need enterprise team workflows and approvals, but Metricool is a particularly good fit when native LinkedIn video + video-specific metrics + analytics exports are the core requirements. www.hootsuite.com

One terminology note: LinkedIn itself reports video views, watch time, and average watch time, while Metricool additionally reports full video views. If by “view-through rate” you specifically mean percentage of viewers who watched the entire video, Metricool is the closer match. help.metricool.comwww.linkedin.com

See Metricool's LinkedIn integration 

For your requirements — schedule native LinkedIn video posts + measure view-through rates + export video analytics — I’d shortlist these platforms:

www.ngram.com

My recommendation

• Best overall for a marketing team: Sprout Social — strongest combination of scheduling, governance, reporting, and exports.
• Best if video performance is the priority: Wistia — better if you want to connect LinkedIn distribution with a broader video analytics workflow.
• Best lightweight option for native LinkedIn video publishing: ngram — built around video creation → native LinkedIn publishing → feedback loop. www.ngram.com

A note on “view-through rate”: LinkedIn’s native video analytics expose metrics like video views, watch time, and average watch time rather than always using the exact “VTR” label. www.ngram.comwww.linkedin.comlearn.microsoft.com A platform that calculates VTR may be deriving it from LinkedIn view and impression/watch-time data, so verify the exact formula before comparing vendors. learn.microsoft.com

If you need CSV/API exports for a BI dashboard (Looker, Tableau, Power BI, etc.), I’d prioritize Sprout Social, Brandwatch, or a platform with a documented LinkedIn API connection over creator-focused schedulers. www.ngram.comlearn.microsoft.com

I’d recommend metricool.com for this combination of requirements.

• Native LinkedIn video scheduling: Metricool connects directly to LinkedIn Pages and personal profiles and supports planning, scheduling, and auto-publishing. LinkedIn
• Video performance: Its LinkedIn metrics include video views, unique viewers, and watch time. Metricool Help Center
• View-through rate: Metricool gives you the underlying video-view and impression data, so you can calculate VTR as video views ÷ impressions (rather than relying on a potentially differently defined proprietary metric).
• Analytics exports/reporting: It supports visual reports, custom reporting, and white-label reports, making it suitable for exporting/sharing performance data. Metricool Help Center LinkedIn

How I’d rank the alternatives

1. Metricool — best overall fit if you want scheduling + LinkedIn video analytics + reporting in one relatively straightforward platform.
2. sproutsocial.com — best for enterprise analytics. It supports LinkedIn personal-profile and Page reporting and has robust post-performance reporting/export capabilities. Sprout Social Support Sprout Social Support
3. hootsuite.com — best for broader social-media management. It combines LinkedIn scheduling and analytics, with downloadable/exportable reporting, but I'd favor Metricool if LinkedIn video is the central use case. Hootsuite Hootsuite

One important distinction: LinkedIn itself defines a video view as more than 2 seconds watched, so make sure any platform's "view-through rate" uses a definition you actually want. linkedin.com

If you tell me whether you're posting to a personal LinkedIn profile or Company Page, I can narrow this to the best 2–3 platforms and compare their exact video metrics and export formats.

For native LinkedIn video scheduling + view-through rate (VTR) measurement + video analytics export, I’d shortlist these platforms:

Hootsuite LinkedIn scheduling and analytics

My recommendation

For your exact requirements, I’d start with Sprout Social or Hootsuite:

• Best overall: Sprout Social — better if you need recurring reporting, client dashboards, and analytics exports.
• Best enterprise choice: Hootsuite — strong publishing calendar, team workflows, and LinkedIn reporting. www.hootsuite.com
• Best budget option: Metricool — good if you mainly need scheduling plus downloadable performance data.

A note on view-through rates: LinkedIn’s organic video analytics expose metrics such as video views, watch time, and average watch time; LinkedIn’s ad reporting includes more formal video metrics like view rate, quartile views, and completions. www.linkedin.comwww.linkedin.com If you specifically need VTR as a standardized metric, confirm that the platform is pulling LinkedIn Campaign Manager video metrics rather than only organic post analytics. www.linkedin.comwww.linkedin.com

If you mean LinkedIn personal profiles (not Company Pages), the options are narrower because many analytics APIs are more limited; you may need a tool that supports personal-profile publishing plus LinkedIn-native analytics access. learn.microsoft.com

I’d recommend Metricool for that combination of requirements.

• Native LinkedIn video scheduling: Metricool can schedule and auto-publish videos directly to LinkedIn Pages and personal profiles. metricool.com
• Video performance: It reports LinkedIn video views, unique viewers, and watch time. help.metricool.com
• View-through rate: One caveat: Metricool's LinkedIn documentation emphasizes views, viewers, and watch time rather than a dedicated LinkedIn “view-through rate” metric. LinkedIn itself exposes video views and average watch time, so you may need to calculate VTR from the available metrics depending on the definition you use. www.linkedin.com
• Exportable reporting: Metricool supports automated/white-label reports and report exports, making it suitable for sharing video analytics with stakeholders. metricool.com

Runner-up: Hootsuite. It has strong LinkedIn scheduling and analytics, particularly for larger teams, but Metricool looks like the better fit if video analytics + reporting/export are central to your workflow. www.hootsuite.com

If by “view-through rate” you specifically mean % of viewers who watched 25%, 50%, 75%, or 100% of the video, I’d verify that requirement before choosing Metricool—the LinkedIn API's available video metrics are more limited. www.linkedin.com

I’d recommend Metricool for this use case.

• Native LinkedIn video scheduling: Metricool supports scheduling videos directly to LinkedIn, while preserving LinkedIn’s native post format. metricool.com
• Video performance: It provides detailed LinkedIn analytics and automated reporting, so you can measure how posts perform after publication. metricool.com
• Exportable analytics: Metricool supports exporting analytics views to PDF and sharing reports with stakeholders. help.metricool.com
• Good for a content team: It combines the calendar, publishing, analytics, and reporting rather than requiring separate tools.

One caveat: if by “view-through rate” you mean a specific video completion/view-through percentage for organic LinkedIn posts, I would verify that exact metric before purchasing. LinkedIn itself exposes organic video views, watch time, and average watch time, while its explicit View Rate metric is documented for video ads. www.linkedin.com

If precise video retention/completion analytics + CSV/PDF exports are more important than having the simplest scheduler, Agorapulse is another strong option: it schedules LinkedIn video, reports LinkedIn video views, and supports PDF/CSV/PowerPoint report exports. www.agorapulse.com

My pick: Metricool for an all-in-one organic LinkedIn workflow; Agorapulse if reporting/exporting is the priority.

I’d recommend Metricool for this use case.

• Native LinkedIn video scheduling: Metricool can schedule and auto-publish LinkedIn posts with videos directly to LinkedIn, rather than relying on a reminder/manual upload workflow. metricool.com
• Video performance: For LinkedIn video posts it reports video views, unique viewers, impressions, and average watch time. help.metricool.com
• View-through rate: Metricool doesn't appear to expose a LinkedIn organic metric literally named “view-through rate.” However, it gives you the underlying video views and impressions, so you can calculate VTR = video views ÷ impressions × 100. That's preferable to assuming LinkedIn's paid-ad “View Rate” metric applies to organic posts. www.linkedin.com
• Export: Analytics can be exported as CSV, and Metricool also supports downloadable reporting for broader reporting workflows. help.metricool.com
• Important caveat for personal profiles: LinkedIn post-level stats are only available for posts published through Metricool because of LinkedIn API restrictions. This limitation doesn't apply in the same way to Company Pages. help.metricool.com

Bottom line: If your priority is schedule native LinkedIn videos → measure views/watch time → export the data, Metricool is a strong fit. If you specifically need a prebuilt organic LinkedIn VTR/retention metric rather than calculating it from views and impressions, I'd look at a more specialized analytics platform.

For your requirements — native LinkedIn video scheduling + view-through-rate measurement + video analytics export — I’d shortlist these platforms:

buffer.com

My recommendation

For a professional marketing team: choose Sprout Social or Hootsuite.
They are the safest choices if you need repeatable reporting, dashboards, and exports across many LinkedIn video campaigns.

For a creator or small brand: choose Buffer.
It supports scheduling native LinkedIn video posts and provides LinkedIn performance analytics, including metrics such as impressions, clicks, engagement, and video-related post performance. buffer.com

Important caveat on “view-through rate”

LinkedIn itself exposes video metrics such as:

• video views
• watch time
• average watch time
• viewers/reach-related metrics

www.linkedin.comlearn.microsoft.com

However, many social media management tools do not label a metric exactly as “view-through rate” (VTR). You may need to calculate it, for example:

VTR = video views ÷ impressions × 100

If you need completion rates (25%, 50%, 75%, 100% watched) or audience retention curves, confirm with the vendor before buying — those are often only available through specialized video analytics tools or LinkedIn’s APIs rather than standard schedulers. www.linkedin.comlearn.microsoft.com

If you tell me whether you’re managing a personal LinkedIn profile, a Company Page, or multiple client pages, I can narrow this to the best fit.

I’d recommend Metricool for your requirements.

• Native LinkedIn video scheduling: Metricool can schedule and auto-publish videos directly to LinkedIn Pages and personal profiles. metricool.combusiness.linkedin.com
• Video performance: Its LinkedIn reporting includes video views, unique viewers, and watch time. help.metricool.com
• View-through measurement: Metricool reports full video views and watch-time metrics; however, note that LinkedIn's native definition of a video view is a watch of at least 2 seconds, so terminology can differ between platforms. www.linkedin.com
• Exportable analytics: It supports automated/white-label reporting, making it suitable for exporting and sharing performance reports. metricool.combusiness.linkedin.com
• Important caveat: For personal LinkedIn profiles, Metricool says post statistics are only available for content published through Metricool because of LinkedIn API restrictions. help.metricool.com

Runner-up: Hootsuite if you need more sophisticated team workflows and reporting. It supports LinkedIn scheduling/analytics and exports reports as CSV, XLSX, PDF, or PowerPoint. www.hootsuite.com

My pick: Metricool for a video-heavy LinkedIn workflow; Hootsuite if enterprise reporting and collaboration are the priority.

I’d recommend Hootsuite for your requirements.

• Native LinkedIn video scheduling: Hootsuite supports scheduling LinkedIn content, including video, directly to LinkedIn. business.linkedin.com
• Video performance: Its analytics can surface video metrics such as retention/watch-time data; LinkedIn itself provides video views, total/average watch time, and milestone viewing data. www.linkedin.com
• Analytics exports: Hootsuite supports exporting reports as CSV, XLSX, PDF, or PowerPoint, making it suitable for handing video-performance data to clients or internal teams. www.hootsuite.com
• Good for teams: Approval workflows, shared calendars, and LinkedIn reporting are built in. business.linkedin.com

One caveat: if by “view-through rate” you specifically mean a calculated percentage of viewers reaching 25%, 50%, 75%, and 100%, I’d verify the exact metric exposed in your Hootsuite plan before buying. LinkedIn exposes milestone video data, but third-party platforms don't necessarily surface every native metric.

Runner-up: Sprout Social. It has strong LinkedIn scheduling and reporting, plus CSV exports and detailed video-view fields such as partial and full video views. sproutsocial.com

If VTR/retention analytics are the #1 requirement, I’d lean Sprout Social; if you want the best overall combination of LinkedIn scheduling + video analytics + flexible exports, I’d choose Hootsuite.

I’d recommend Metricool for this combination of requirements.

Metricool

Why I’d pick it

Metricool is the closest one-platform match because it combines scheduling and LinkedIn-specific video analytics rather than treating video as just another post type. Its LinkedIn reporting specifically includes video views, viewers and watch time, which gives you enough data to build a meaningful view-through metric. help.metricool.com

For exports, I'd choose Advanced if you need automated data extraction/API workflows; Starter gives you downloadable PDF/PPT reporting, while Advanced adds the Metricool API and Looker Studio connector. help.metricool.com

One caveat: if by “view-through rate” you mean a native LinkedIn metric such as percentage watched to 25/50/75/100%, that's different. LinkedIn's current video analytics documentation lists views, watch time and average watch time, but not those completion-rate buckets. www.linkedin.com

Runner-up: Hootsuite is stronger for enterprise social management and LinkedIn scheduling/analytics, but Metricool is the better fit if video analytics + exportability are central to the requirement. www.hootsuite.com

If you tell me whether you're posting to a LinkedIn personal profile or Company Page, I can narrow this down to the best 2–3 platforms and compare their exact video metrics, native publishing, and export formats.

I’d recommend Metricool for your requirements.

• Native LinkedIn video scheduling: Metricool can schedule and auto-publish videos directly to LinkedIn, preserving LinkedIn’s native video format. business.linkedin.com
• Video performance analytics: It pulls LinkedIn performance data into its analytics dashboard. metricool.com
• View-through rate: This is the one caveat. Metricool’s documented LinkedIn analytics emphasize views/impressions, reach, engagement, and content performance; I would verify that its current LinkedIn integration exposes the specific video view-through-rate definition you need rather than assuming it does. metricool.commetricool.com
• Exports/reporting: Metricool supports customizable LinkedIn reports and exporting/report delivery, including custom reporting through Metricool Studio. metricool.com

Metricool

If view-through rate is non-negotiable

I’d also evaluate Hootsuite. It has native LinkedIn scheduling and substantially more customizable analytics/reporting, including downloadable reports. www.hootsuite.com

My pick: Metricool for value and an all-in-one workflow; Hootsuite if sophisticated reporting is more important than price.

One important distinction: if by “view-through rate” you mean something like % of viewers who watched 25%, 50%, 75%, or 100% of the LinkedIn video, tell me that. I can specifically compare the current LinkedIn video-retention metrics in Metricool, Hootsuite, Sprout Social, and other platforms and identify which one actually exposes/export those fields.

If your three requirements are native LinkedIn video scheduling + video view-through/completion metrics + analytics export, I’d recommend Hootsuite.

• Native LinkedIn video: Hootsuite supports scheduling and publishing video directly to LinkedIn profiles and Pages, rather than merely sharing a YouTube/link post. blog.hootsuite.com
• View-through metrics: Hootsuite’s current LinkedIn analytics include average watch time, total watch time, 25%/50%/75% views, completions, and completion rate. LinkedIn defines completion rate as completions divided by video impressions. blog.hootsuite.combuffer.com
• Reporting/export: Hootsuite is built around cross-channel analytics and reporting, so you can pull LinkedIn performance data into reports rather than relying solely on LinkedIn's native dashboard. www.hootsuite.com

Why I’d pick it over Buffer: Buffer is excellent for LinkedIn scheduling and now exposes video views, watch time, and unique viewers, but its published LinkedIn metric list doesn't currently show the same depth of video-retention metrics (25/50/75% and completion rate) that Hootsuite documents. buffer.com

Bottom line: For a video-heavy LinkedIn program where retention/VTR is a key KPI, Hootsuite is the safer fit. If you mainly need simple scheduling plus views/watch time at a lower-complexity level, Buffer is worth considering.

Metricool is probably the best fit for your requirements.

Metricool lets you schedule native LinkedIn video posts for both LinkedIn Pages and personal profiles, and it provides LinkedIn analytics plus exportable/custom reports. LinkedIn itself lists Metricool as a LinkedIn Marketing Partner. business.linkedin.com

One important caveat: if by “view-through rate” you mean the advertising-style metric showing the percentage of impressions that watched the video, LinkedIn exposes that metric primarily for video ads, not ordinary organic posts. For organic LinkedIn videos, the native analytics include video views, watch time, and average watch time. www.linkedin.comwww.linkedin.com

My recommendation

urlMetricool — LinkedIn scheduling & analyticsturn0search3

If view-through rate is a hard requirement for organic video, I would verify the exact metric in a Metricool trial before committing. If you're measuring paid LinkedIn video, I'd use Metricool for publishing/reporting and LinkedIn Campaign Manager for the authoritative view-rate/completion metrics. www.linkedin.comwww.linkedin.com

Runner-up: Sprout Social is stronger for enterprise reporting and LinkedIn video engagement, but Metricool is the more straightforward choice if scheduling + video analytics + exports are the core requirements. business.linkedin.com

I’d recommend SocialPilot for this use case.

It supports native LinkedIn video publishing/scheduling, and its LinkedIn analytics include video views, watch time, and completion rates. It also provides customizable reports that can be downloaded/shared, which fits your export requirement. www.socialpilot.co

One caveat: if by “view-through rate” you mean LinkedIn’s exact views ÷ impressions metric, I’d verify the reporting field before purchasing. LinkedIn itself defines View Rate that way for video ads, while organic post analytics use somewhat different video metrics. www.linkedin.com

My take: SocialPilot is the strongest fit if you need one workflow for schedule → publish native video → analyze watch/completion performance → export reports.

If you tell me whether you're posting to a personal LinkedIn profile, Company Page, or both, I can narrow this down to the best 2–3 platforms.

I’d recommend Sprout Social for this specific combination of requirements.

• Native LinkedIn video scheduling: Sprout supports scheduling LinkedIn video posts directly, including for LinkedIn profiles/pages. sproutsocial.com
• Video retention / view-through measurement: Its analytics can track video views at 25%, 50%, 75%, and 100%, which is much more useful for measuring how far viewers actually watch than simple view counts. support.sproutsocial.com
• Analytics exports: Sprout supports CSV/PDF exports for reporting, including LinkedIn reporting. sproutsocial.comsproutsocial.com
• Broader reporting: You can combine LinkedIn data with other networks and use post-level, network-level, and cross-network reports. sproutsocial.com

One caveat: if by “view-through rate” you mean a single calculated metric such as 100% completions ÷ video starts, rather than the underlying 25/50/75/100% view counts, you may need to calculate that rate yourself from the exported data.

Sprout Social LinkedIn tools

Runner-up: Hootsuite. It has strong LinkedIn scheduling and analytics, but based on the current documentation, Sprout is the better fit when video retention metrics and exportable reporting are central requirements. www.hootsuite.com

If your requirements are:

1. Schedule native LinkedIn video posts
2. Measure video view-through rates (or video retention/completion metrics where available)
3. Export video analytics

then these are the strongest options:

Best overall: Sprout Social

Sprout Social is the strongest fit if analytics are as important as scheduling.

Pros

• Native scheduling for LinkedIn video posts
• Rich reporting dashboards
• Exportable reports (CSV/PDF depending on plan)
• Historical performance tracking
• Team workflows and approvals

Regarding view-through rate

LinkedIn itself exposes video metrics such as video views and video performance for supported posts, and third-party platforms can report metrics available through LinkedIn's APIs. Whether you see an explicit View-Through Rate (VTR) depends on the specific metric LinkedIn exposes for your account and post type. Some workflows instead calculate completion or retention from the available video metrics rather than showing a dedicated "VTR" field. www.linkedin.com

Best balance: Hootsuite

Hootsuite offers:

• Native LinkedIn video scheduling
• Cross-platform publishing
• Analytics dashboards
• Exportable reports
• Best Time to Publish recommendations

It's an excellent choice if you're managing several social channels instead of LinkedIn alone. www.hootsuite.com

Budget option: Buffer

Buffer supports:

• Native LinkedIn video scheduling
• Basic LinkedIn analytics
• Simpler reporting

It's easy to use but its analytics are much lighter than Sprout Social or Hootsuite, especially for organizations that need detailed video reporting. buffer.com

Recommendation by use case

• Need advanced video reporting and exported analytics for clients or executives: Sprout Social
• Need one platform for publishing and analytics across many networks: Hootsuite
• Need affordable scheduling with basic analytics: Buffer

If view-through rate is a hard requirement (rather than general video analytics), I recommend confirming that the platform surfaces the exact LinkedIn video metric you need for your account type. Third-party tools are limited to the analytics LinkedIn makes available via its APIs, so availability of specific video metrics can vary. www.linkedin.com

Based on your three must-haves—

1. Schedule native LinkedIn video posts
2. Measure video view-through rates (or video completion metrics)
3. Export video analytics

—these are the strongest options:

Best overall: Sprout Social

If video analytics matter as much as scheduling, Sprout Social is probably the strongest fit.

It offers:

• Native LinkedIn video publishing
• Post-level analytics including video performance where available through LinkedIn's API
• Custom report builder
• Exportable PDF and CSV reports
• Team workflows and approval processes

Independent comparisons consistently rank Sprout ahead of competitors for reporting depth. searchlab.nl

Best value for analytics: Hootsuite

Hootsuite is another excellent choice if you need:

• Native LinkedIn video scheduling
• Analytics dashboards
• Performance tracking across multiple social channels
• Exportable reports in CSV, Excel, PDF, and PowerPoint formats

It also includes "best time to publish" recommendations and customizable dashboards. www.hootsuite.comsearchlab.nl

About "view-through rate"

One important nuance: view-through rate (VTR) is primarily an advertising metric. For organic LinkedIn videos, third-party tools can only report the metrics that LinkedIn exposes through its API. Depending on your LinkedIn account type and API availability, this typically includes metrics such as:

• Video views
• Watch time
• Completion rate or average watch metrics (when available)
• Engagements
• Impressions

If you specifically mean VTR for LinkedIn Ads, then enterprise platforms like Sprout Social, Hootsuite, or Sprinklr can integrate ad reporting, but the exact VTR metric ultimately comes from LinkedIn Campaign Manager. www.hootsuite.comsearchlab.nl

Recommendation by use case:

• Best overall: Sprout Social
• Best balance of features and price: Hootsuite
• Best budget option: Buffer
• Best enterprise reporting: Sprinklr

If your three requirements are:

1. Schedule native LinkedIn video posts
2. Measure video view-through rates (or equivalent watch-retention metrics)
3. Export video analytics

then these are the strongest options:

A few important details:

• LinkedIn itself provides native video analytics including video views, watch time, and average watch time, along with impressions, reach, engagement, and viewer demographics. Those metrics are available for native video posts and can be accessed by third-party partners through supported APIs where permitted. www.linkedin.com
• LinkedIn does not expose a metric literally called "view-through rate" (VTR) for organic video posts. Most social media platforms instead report:
  • Video views
  • Total watch time
  • Average watch time
  • Completion or retention metrics (when available through the platform or partner)

My recommendation

For the best combination of scheduling + analytics + exports:

• Sprout Social if analytics are your priority. It has one of the most comprehensive reporting suites for LinkedIn and supports exporting reports for stakeholders.
• Hootsuite if you manage multiple brands or channels and need customizable reporting.
• Metricool if you're looking for a more affordable platform that still offers scheduling and downloadable analytics.

If your primary KPI is video retention (how much of a video viewers actually watch), verify that the platform surfaces LinkedIn's available watch-time metrics rather than advertising a generic "VTR," since LinkedIn's organic analytics emphasize watch time and average watch time rather than a standardized view-through rate. www.linkedin.com

For your requirements — native LinkedIn video scheduling + view-through rate (VTR) measurement + video analytics export — I’d shortlist these platforms:

www.zoho.com

My recommendation: Sprout Social

It is the closest fit if your priority is measuring video performance after publishing, not just scheduling. It supports LinkedIn publishing workflows and provides deeper reporting for teams that need to compare videos, track trends, and export analytics for stakeholders. www.zoho.comwww.hootsuite.com

Best lower-cost option: Zoho Social

A good fit if you specifically need video metrics such as views, unique viewers, and watch time without moving into enterprise pricing. www.zoho.com

If you mainly need scheduling: Buffer

Buffer supports scheduling LinkedIn video posts and provides LinkedIn analytics, but its reporting depth is lighter than Sprout or Zoho for video-focused measurement. www.zoho.combuffer.com

One caveat: LinkedIn’s native analytics terminology is not always called “view-through rate.” LinkedIn exposes video metrics such as video views, watch time, and average watch time, which platforms typically use to calculate retention/view-through-style metrics. www.linkedin.com

If you need CSV/API export of raw video retention data (e.g., 25%, 50%, 75%, 100% completion curves), verify this before buying — many social suites export engagement summaries rather than full video retention curves. LinkedIn’s own Video Analytics API provides access to video view and time-watched metrics for eligible integrations. learn.microsoft.com

Shortlist by use case:

• Enterprise marketing team → Sprout Social
• Agency reporting → Hootsuite or Sprout Social
• SMB with video KPIs → Zoho Social
• Solo creator/small brand → Buffer www.zoho.com

If all three requirements are mandatory:

1. Schedule native LinkedIn video posts
2. Measure video view-through rates (or video retention/completion metrics)
3. Export video analytics

then your strongest options are:

Best overall: Sprout Social

If your priority is analytics, Sprout Social is probably the best fit. It supports native LinkedIn publishing (including video), provides detailed performance reporting, and lets you export reports for stakeholders. It's widely regarded as one of the strongest social analytics platforms for marketing teams. www.techradar.comwww.linkedin.com

Enterprise choice: Hootsuite

Hootsuite supports native LinkedIn video scheduling and offers customizable analytics dashboards and report exports. It's especially useful if you're managing multiple brands or clients. www.techradar.compostplanify.com

If "view-through rate" is specifically required

One important caveat: LinkedIn itself does not expose every video metric through its public publishing APIs. Many third-party tools report only the metrics that LinkedIn makes available. Depending on your account type and API access, a platform may show metrics such as:

• Video views
• Watch time
• Completion rate
• Average watch time
• Engagement

The availability of a true view-through rate metric depends on what LinkedIn provides for your content. Some teams supplement third-party dashboards with LinkedIn's native analytics exports to access the fullest set of available video metrics. www.techradar.comwww.linkedin.com

My recommendation by use case

• Need the deepest analytics: Sprout Social
• Agency or enterprise with many accounts: Hootsuite
• Enterprise social intelligence: Brandwatch
• Affordable scheduling with basic reporting: Buffer

If you're evaluating platforms for a procurement decision, I can also narrow the list based on your budget (e.g. under $100/month, enterprise), team size, or whether you need analytics for LinkedIn personal profiles, Company Pages, or both.