ChatGPT answers, unedited

Use Tailwind. It’s the closest match to what you described: it combines Pinterest scheduling with Pin-level analytics, including outbound clicks, so you can identify which Pins actually send people to your website. Tailwind Tailwind Knowledge Base

• Scheduling: bulk scheduling, SmartSchedule, multi-board publishing, and automated spacing. Tailwind Knowledge Base
• Traffic analysis: see outbound clicks and identify your top traffic-driving Pins. Tailwind
• Optimization: Pin Inspector lets you find high-performing Pins by URL, board, website, or date and reschedule them. Tailwind Knowledge Base
• Deeper measurement: Tailwind can integrate with Google Analytics for website visits, transactions, and revenue attribution. Tailwind

Pinterest itself also provides these metrics through a Business account, so you can use Pinterest Analytics + Tailwind if you want a more complete setup. help.pinterest.com help.pinterest.com

tailwindapp.com

If you want one tool that both schedules Pins and tells you which Pins are actually driving website traffic, I’d look at Metricool first.

• metricool.com — lets you schedule/publish Pins and analyze individual Pin performance, including outbound clicks (people leaving Pinterest for your site), saves, impressions, and Pin clicks. Metricool Help Center Metricool Help Center
• tailwindapp.com — particularly strong if your priority is Pinterest scheduling. Its SmartSchedule automatically recommends posting times, and its Insights includes outbound clicks, saves, impressions, and Pin clicks. Tailwind Knowledge Base Tailwind Knowledge Base
• Pinterest Analytics — free/native and worth connecting regardless of which scheduler you use. Pinterest itself reports outbound clicks and identifies top-performing Pins. Pinterest Help Pinterest Help

What I'd set up

For your specific goal, I'd use Metricool + Pinterest Analytics + Google Analytics.

The important distinction is:

Pinterest outbound clicks ≠ actual website traffic/conversions.

Pinterest can tell you that Pin A generated 500 outbound clicks. Google Analytics can then tell you whether those clicks produced actual website sessions, sales, email signups, etc. Pinterest specifically recommends looking beyond basic clicks when measuring impact. Pinterest

So your dashboard could look like:

That lets you distinguish "popular on Pinterest" from "actually valuable for my website."

If you tell me your website type (blog, ecommerce, affiliate, service business, etc.) and roughly how many Pins you publish per week, I can narrow it down to the most suitable setup and pricing tier.

If your main goal is “schedule Pins + know exactly which Pins are sending people to my website,” I’d look at these:

• tailwindapp.com — probably the closest fit if Pinterest is your primary channel. It combines scheduling with Pinterest-specific analytics, including outbound clicks, Pin clicks, saves, impressions, and board performance. Its Insights dashboard can specifically show which Pins/boards generate outbound clicks. Tailwind Knowledge Base Tailwind Knowledge Base
• metricool.com — a good choice if you also manage Instagram, Facebook, TikTok, etc. It schedules Pinterest content and reports individual-Pin performance, including outbound clicks to your website. Metricool Help Center Metricool
• Pinterest Analytics — worth using alongside either tool. Pinterest itself reports outbound clicks and lets you sort your top Pins specifically by outbound clicks, so you can see which Pins actually send visitors off Pinterest. Pinterest Help

What I'd choose

Pinterest-focused business → Tailwind.
Pinterest + several social networks → Metricool.

One important distinction: Pinterest's “outbound clicks” measure clicks from Pinterest to the destination URL. If you want to know which Pins ultimately produce website sessions, leads, purchases, or revenue, connect your site analytics (e.g. GA4) with UTM parameters on your Pin URLs. Pinterest also provides API access to Pin-level organic analytics if you eventually want a custom dashboard. Postman Pinterest Developers

If you tell me what kind of website you have (blog, Shopify store, affiliate site, service business, etc.) and roughly how many Pins you publish per week, I can narrow this down to the best tool and setup for you.

If your main goal is “schedule Pinterest Pins + figure out which Pins actually send people to my website,” I’d start with Tailwind.

• Scheduling: Tailwind has Pinterest-specific scheduling, SmartSchedule, bulk scheduling, and automatic spacing between Pins. Tailwind Tailwind Knowledge Base
• Traffic analytics: It tracks outbound clicks—the metric that represents people clicking from Pinterest to your website—and lets you analyze performance down to individual Pins. Tailwind Knowledge Base Tailwind
• Optimization: You can sort/filter Pins and boards by outbound clicks, saves, impressions, etc., so you can identify which content is actually worth making more of. Tailwind Knowledge Base
• Website ROI: Tailwind also supports Google Analytics integration, which can take you beyond Pinterest clicks and help connect Pins to website visits, transactions, and revenue. Tailwind

tailwindapp.com

If you want a cheaper/simpler option

Buffer is worth considering if you mainly want a straightforward scheduler. It supports Pinterest publishing and analytics, including sorting individual Pins by clicks, impressions, and saves. Help Center

buffer.com

My recommendation

Tailwind → best if Pinterest is a serious traffic channel.
Buffer → best if Pinterest is just one of several social channels you manage.

One important distinction: if your real question is “Which Pin generated actual website visits, leads, or sales?”, don't rely only on Pinterest's click metric. Set up UTM parameters + Google Analytics so you can trace Pinterest traffic through to your site. Pinterest itself recommends combining its measurement tools with external data for a fuller picture. business.pinterest.com

If you tell me what kind of website you have (blog, ecommerce, affiliate, service business, etc.) and roughly how many Pins you publish per week, I can tell you which tool I'd pick and what setup I'd use.

If you want one tool that both schedules Pinterest Pins and tells you which Pins are actually driving website traffic, I’d look at these:

Best overall: Tailwind

Best fit for bloggers, creators, ecommerce, and content sites.

• Schedule Pins in advance (including bulk scheduling)
• Get Pinterest-specific analytics (clicks, saves, engagement, top-performing Pins)
• See which content is worth making more of
• Can connect with website analytics workflows (for example, Google Analytics) to understand traffic impact Vista Social

Use it if your goal is: “grow Pinterest traffic consistently without manually managing Pins.”

Best for serious reporting: Sprout Social

Better if you manage multiple brands/accounts.

• Scheduling + approval workflows
• Cross-channel reporting
• More robust team dashboards
• Better for agencies than solo creators GenSumo

Best free analytics layer: Pinterest Business Analytics + your scheduler

Pinterest’s own analytics will show:

• Top Pins
• Pin clicks
• Outbound clicks (clicks that leave Pinterest to your website)
• Engagement trends Pinterest Help Pinterest Help

Pair it with a scheduler if you want automation.

My recommended setup

For most businesses:

1. Schedule: Tailwind
2. Measure traffic: Pinterest Analytics + Google Analytics (with UTM tags on Pin URLs)
3. Optimize monthly: Double down on Pins with the most outbound clicks and conversions

The key metric is not just saves or impressions — it’s outbound clicks + conversions. Pinterest specifically tracks outbound clicks as clicks to the destination URL attached to a Pin. Pinterest Help

If you tell me your use case (blog, Etsy/shop, affiliate site, service business, or ecommerce store), I can narrow this down to the best tool stack.

If your main goal is “schedule Pinterest Pins + know which Pins actually send people to my website,” I’d start with tailwindapp.com.

Why it fits:

• Scheduling: Tailwind has a visual Pin Scheduler, bulk scheduling, multi-board/interval scheduling, and SmartSchedule that recommends posting times based on audience engagement. Tailwind Knowledge Base Tailwind Knowledge Base
• Pin-level analytics: You can see performance down to individual Pins, including outbound clicks—the metric that indicates people clicking through to your site. Tailwind Tailwind Knowledge Base
• Website traffic: Tailwind integrates with Google Analytics and can analyze Pinterest traffic, including visits, transactions, and revenue at the Pin level. Tailwind
• Optimization: You can filter performance by board, keyword, URL, date, etc., so you can identify patterns behind your traffic-driving Pins. Tailwind

My recommendation

Tailwind + Google Analytics 4 is probably the best setup if website traffic is the KPI you care about.

I'd track:

Pin → outbound click → landing page → engaged session → conversion/revenue

Pinterest itself also provides Outbound Clicks in Pinterest Analytics, so you can validate what Tailwind reports against Pinterest's own data. help.pinterest.com

If you tell me what kind of website you have (blog, Shopify store, affiliate site, service business, etc.) and roughly how many Pins you publish per week, I can recommend the best tool/setup for your specific situation—including cheaper alternatives to Tailwind.

If you want one tool that both schedules Pins and tells you which Pins are actually driving traffic to your website, I’d use Tailwind.

tailwindapp.com

Why Tailwind fits what you want

• Schedule Pins: Its SmartSchedule automatically spaces Pins throughout the day based on your audience, and you can also use a visual drag-and-drop calendar and bulk scheduling. Tailwind Knowledge Base Tailwind
• See traffic-driving Pins: Tailwind's Insights shows outbound clicks, which are clicks from Pinterest to your website, and lets you drill down to individual Pins. Tailwind Knowledge Base Tailwind
• Find your winners: Its Top Pins reporting identifies which Pins are driving traffic, while filtering lets you analyze by board, URL, date, keywords, etc. Tailwind Tailwind
• Connect traffic to website results: Tailwind also supports Google Analytics integration so you can go beyond Pinterest clicks and examine visits, transactions, and revenue associated with Pins. Tailwind

My recommendation

Tailwind + Pinterest Analytics is probably the sweet spot.

Use Tailwind for creating → scheduling → tracking, then use Pinterest's native Analytics as a second source of truth. Pinterest itself provides Top Pins and performance metrics, including individual Pin performance. Pinterest Help

The key metric I'd watch for your goal is Outbound Clicks, not impressions or saves. That's the metric that most directly answers: "Which Pins are sending people to my website?" Tailwind Knowledge Base

If you tell me what kind of website you have (blog, Etsy, Shopify, affiliate site, service business, etc.) and roughly how many Pins you want to publish per week, I can recommend the best setup and whether Tailwind is worth paying for.

If your main goal is schedule Pinterest Pins + see which Pins actually send people to your website, I’d use Tailwind.

• Scheduling: Tailwind has a Pinterest-specific scheduler, bulk scheduling, drag-and-drop calendar, multi-board publishing, and SmartSchedule that chooses posting times based on your audience. Tailwind Knowledge Base Tailwind
• Traffic analysis: It tracks outbound clicks, which are clicks from Pinterest to the destination URL. You can analyze performance at the Pin and board level. Tailwind Knowledge Base Tailwind Knowledge Base
• Finding winners: Its Top Pins reporting is specifically designed to identify Pins driving traffic, and you can filter/sort performance by things like URL, board, keywords, and date. Tailwind Tailwind
• Pinterest itself: You should also keep Pinterest Analytics connected as the authoritative source for metrics such as outbound clicks, saves, impressions, and Pin clicks. Pinterest Help Pinterest Help

My recommendation: use Tailwind + Pinterest Analytics, and if you're serious about measuring actual website conversions, add Google Analytics with UTM parameters to your Pin URLs. That lets you go beyond "which Pin got clicks?" and answer "which Pin generated visits, signups, sales, etc.?"

tailwindapp.com

If you tell me what kind of website you have (blog, Shopify store, affiliate site, service business, etc.), I can recommend the best setup and the metrics I'd track.

If your main goal is “schedule Pins + know exactly which Pins are sending people to my website,” I’d start with Tailwind.

Best fit: Tailwind

It combines both pieces you’re looking for:

• Scheduling: visual calendar, bulk scheduling, multi-board publishing, and SmartSchedule recommendations. support.tailwindapp.com
• Pin-level analytics: you can see impressions, saves, Pin clicks, and outbound clicks—the metric that represents people leaving Pinterest for your website. support.tailwindapp.com
• Traffic attribution: Tailwind says its Google Analytics integration can connect Pinterest activity to visits, transactions, and revenue down to the specific Pin. www.tailwindapp.com
• Top Pin reports: useful for answering “which Pins are actually driving traffic?” rather than just “which Pins got the most impressions?” www.tailwindapp.com

Another good option: Metricool

Metricool is worth considering if you want Pinterest alongside other social platforms. It lets you schedule Pins and analyze metrics including outbound clicks, saves, impressions, and Pin clicks. help.metricool.com

My pick:
Tailwind if Pinterest is a major traffic channel for your website.
Metricool if you want one dashboard for Pinterest + Instagram/Facebook/TikTok/etc.

One important distinction: Pinterest Analytics itself is free and shows top Pins and performance metrics, so you can use it alongside whichever scheduler you choose. help.pinterest.com

If you tell me what kind of website you have (blog, Shopify store, affiliate site, service business, etc.) and roughly how many Pins you publish per week, I can tell you which tool/plan makes the most sense.

If you want one tool that does both Pinterest scheduling and traffic analysis, I’d start with Tailwind.

My picks

• tailwindapp.com — best all-in-one choice. It has Pinterest scheduling, SmartSchedule, bulk Pin creation, and analytics down to individual Pins. It can also connect Pinterest data with Google Analytics to help tie Pins to website visits, transactions, and revenue. Tailwind Tailwind Knowledge Base
• metricool.com — best if you manage multiple social platforms. It schedules Pinterest posts and reports on impressions, saves, Pin clicks, and outbound clicks, so you can see which Pins are actually sending people to your site. Metricool Help Center Metricool Help Center
• Pinterest Analytics itself — best free baseline. Pinterest gives you individual Pin stats including outbound clicks, which is the key metric for website traffic. Pinterest Help Pinterest Help

For your specific goal, I'd choose Tailwind if Pinterest is a major traffic channel. If you're already managing Instagram/Facebook/LinkedIn/etc. and want everything in one dashboard, choose Metricool.

One important distinction: Pinterest outbound clicks ≠ website sessions/conversions. For serious ROI analysis, connect your Pinterest activity to Google Analytics/UTMs as well. Pinterest's own Conversion Insights can also show Pins associated with page visits and conversions. Pinterest Help

If you tell me what kind of website you have (blog, ecommerce, affiliate, service business, etc.) and roughly how many Pins you publish per week, I can tell you which one I'd pick and what setup I'd use.

If you want one tool that both schedules Pins and helps you understand which Pins are actually driving website traffic, I’d use Tailwind.

tailwindapp.com

Why Tailwind fits

• Scheduling: Visual calendar, bulk scheduling, SmartSchedule, and automatic spacing of Pins. Tailwind Knowledge Base Tailwind
• Traffic analytics: It tracks outbound clicks, so you can identify Pins that send people from Pinterest to your website. Tailwind Knowledge Base
• Pin-level analysis: You can drill down by individual Pin, board, URL, date range, keywords, etc. Tailwind
• Website/ROI tracking: Tailwind says its Google Analytics integration can connect Pinterest activity with visits, transactions, and revenue down to specific Pins. Tailwind
• Creation + scheduling: It also has tools for generating/designing multiple Pin variations, which is useful if you're trying to systematically test what drives traffic. Tailwind

One important distinction

Pinterest itself gives you free analytics for impressions, saves, Pin clicks, and especially outbound clicks—the metric most directly tied to people leaving Pinterest for your site. Pinterest Help

So my recommendation would be:

Tailwind + Pinterest Analytics if Pinterest is an important traffic channel for you.

If you're mainly a blogger/affiliate site, I'd lean strongly toward Tailwind. If you're running an e-commerce store, I'd also set up Pinterest's Conversion Insights/Tag so you can see which Pins ultimately generate page visits, carts, checkouts, and revenue—not just clicks. Pinterest Help

If you tell me what kind of website you have (blog, Etsy, Shopify, service business, affiliate site, etc.), I can tell you which Pinterest tool/setup would make the most sense and what I'd track.

If you want one tool that both schedules Pinterest pins and tells you which pins actually send people to your website, I’d look at these:

Best overall: Tailwind

tailwindapp.com

Best for: bloggers, creators, e-commerce, affiliate sites, and small teams.

Why it fits:

• Schedule pins in advance (including bulk scheduling)
• Suggests posting times based on audience activity
• Tracks pin performance (saves, clicks, engagement)
• Can connect with website analytics workflows so you can see traffic impact
• Built specifically around Pinterest rather than being a generic social scheduler

Best if you want deep Pinterest SEO + growth analytics: PinPinterest

pinpinterest.com

Best for: accounts where Pinterest is a major traffic channel.

Useful features:

• Scheduling
• Keyword/topic research
• Pin ranking and SEO insights
• Competitor tracking
• Performance monitoring

Best budget/simple option: Pinterest’s own tools + Google Analytics

business.pinterest.com + analytics.google.com

This setup is underrated:

• Pinterest Analytics shows outbound clicks, saves, impressions, and top-performing pins. Pinterest Help Pinterest Help
• Claiming your website on Pinterest gives you better visibility into pins connected to your domain. Pinterest Developers
• Google Analytics shows whether those clicks become email signups, sales, page views, etc.

My recommendation by use case

• You run a blog/content site: Tailwind + Google Analytics
• You run an Etsy/shop/e-commerce site: Tailwind + Pinterest Conversion Insights
• You manage lots of client accounts: a social media management platform with Pinterest support
• You’re trying to grow Pinterest SEO: PinPinterest-style SEO tooling + native Pinterest analytics

The metric I’d optimize for is outbound clicks and conversions, not impressions or saves. Pinterest itself tracks outbound clicks as a key metric for understanding which Pins send users to your destination URL. Pinterest Help

If you tell me whether this is for a blog, Shopify store, affiliate site, or client management, I can narrow it to the best fit.

If your goal is “schedule Pins + know which Pins actually send people to my website,” I’d look for a Pinterest-first scheduler with outbound click tracking, not just impressions and saves. Pinterest’s own analytics already tracks metrics like Pin clicks and outbound clicks (clicks to your destination URL), so the best tools usually build on top of that. Pinterest Help Pinterest Help

My shortlist:

My recommendation by situation:

• You’re a blogger, affiliate marketer, Etsy seller, or niche site owner: start with Tailwind + Pinterest Analytics + Google Analytics UTMs.
• You run a brand across several social networks: use Metricool or Later.
• You manage Pinterest for clients: look at Sprout Social or another reporting-focused platform.
• You’re just testing Pinterest: use Pinterest Analytics first before paying for a scheduler. Pinterest

The setup I’d use:

1. Create Pins in batches.
2. Schedule them 1–4 weeks ahead.
3. Add UTM parameters to every Pin URL.
4. Track: - outbound clicks (Pinterest → website)
5. landing page sessions
6. conversions/sales/email signups
7. revenue per Pin

If you tell me whether this is for a blog, Shopify store, affiliate site, Etsy, or a service business, I can narrow it to the best tool.

If your main goal is “schedule Pins + know exactly which Pins send people to my website,” I’d start with tailwindapp.com.

Best fit: Tailwind

• Scheduling: SmartSchedule automatically spaces Pins throughout the day, and you can bulk schedule content. Tailwind Tailwind Knowledge Base
• Traffic analysis: It tracks outbound clicks—people who actually leave Pinterest for your site—at the Pin level. Tailwind Tailwind Knowledge Base
• Website/ROI tracking: Its Google Analytics integration can connect Pinterest activity with visits, transactions, and revenue, which is particularly useful if you're trying to determine which Pins actually make money. Tailwind
• Optimization: You can filter performance by things like board, category, keyword, hashtag, and URL to figure out what's driving results. Tailwind

Also worth considering: Metricool

metricool.com is probably the better choice if you manage Pinterest plus Instagram, Facebook, TikTok, etc. It can schedule Pinterest content and reports outbound clicks, saves, Pin clicks, impressions, and engagement, including performance of individual Pins. Metricool Help Center Metricool Help Center

My pick

One important distinction: “Pin clicks” aren't necessarily website visits. You want outbound clicks (and ideally Google Analytics/UTM data) to determine which Pins actually drive traffic to your site. Pinterest itself provides these analytics for business accounts. help.pinterest.com business.pinterest.com

If you tell me what kind of website/business you have (blog, Etsy, Shopify, affiliate site, service business, etc.), I can recommend the best setup and explain exactly how I'd track Pin → website visit → conversion.

If your main goal is “schedule Pins + see which Pins actually send people to my website,” I’d shortlist these:

Best overall: tailwindapp.com

Tailwind is probably the closest match to what you described. It combines:

• Pinterest scheduling with SmartSchedule, which creates posting slots based on your audience and Pinterest performance data. Tailwind Knowledge Base Tailwind Knowledge Base
• Pin-level analytics, including a Top Pins report showing which Pins drive traffic and a Pin Inspector for clicks/saves. Tailwind
• Website-oriented insights, so you can focus on outbound traffic rather than just impressions or saves.

Best if you want broader analytics: metricool.com

Metricool is particularly good if you also manage Instagram, Facebook, TikTok, etc. It can schedule Pinterest content and analyze individual Pins, including outbound clicks—the metric that tells you how often someone left Pinterest for your website. Metricool Help Center Metricool Help Center

Cheapest/simple option: Pinterest Analytics + a scheduler

Pinterest itself gives you Top Pins, boards, impressions, saves, and other performance metrics through Pinterest Analytics. Pinterest Help You could pair that with a basic scheduler, but it's less convenient than having scheduling and analysis in one dashboard.

My pick: If Pinterest is a major traffic channel for you, I'd start with Tailwind. If you're managing multiple social networks and want one analytics dashboard, I'd choose Metricool.

One important metric to watch is outbound clicks, not just saves or impressions. That's the clearest Pin-level signal for “this Pin is actually sending people to my site.” Metricool Help Center

If you tell me how many Pins you publish per week and roughly how much traffic your site gets, I can also tell you which one I'd choose for your specific situation and what it will likely cost.

If your main goal is “schedule Pins + figure out which Pins actually send people to my website,” I’d shortlist these:

🥇 Best overall: Tailwind

tailwindapp.com is probably the closest match to what you described.

• Pin scheduling: SmartSchedule automatically spaces Pins and recommends publishing times based on your audience. Tailwind Knowledge Base Tailwind Knowledge Base
• Pin-level analytics: You can see impressions, saves, Pin clicks, and outbound clicks. Tailwind Knowledge Base
• Website traffic: Tailwind can integrate with Google Analytics to connect Pinterest activity with visits, transactions, and revenue down to individual Pins. Tailwind
• Optimization: You can sort/filter Pins by things like URL, board, date, and performance to identify what is actually driving results. Tailwind

I'd pick Tailwind if Pinterest is a major traffic channel for your business.

🥈 Best if you manage multiple social platforms: Metricool

metricool.com is worth considering if you also want Instagram, Facebook, TikTok, etc. in the same dashboard.

It lets you schedule Pinterest content and analyze individual Pins for engagement, saves, clicks, impressions, and outbound clicks. Metricool Help Center Metricool Help Center

You can also use Pinterest's own analytics

analytics.pinterest.com is free and already shows outbound clicks and lets you sort your top Pins by outbound clicks. Pinterest Help

So a simple setup could be:

Tailwind → schedule + optimize Pins
Pinterest Analytics → verify Pin performance
Google Analytics → determine which Pins actually produce website sessions/conversions

If you tell me what kind of website you have (blog, ecommerce, service business, affiliate site, etc.) and roughly how many Pins you publish per week, I can tell you which one I'd choose and what metrics to watch.

If you want one tool that both schedules Pinterest Pins and tells you which Pins actually send traffic to your website, I’d look at these:

Best overall: Tailwind

• Best fit for bloggers, creators, affiliates, and small businesses.
• Lets you: - Schedule Pins in advance
• Use optimal posting times
• Track Pin performance (clicks, saves, engagement)
• Connect with website analytics workflows to understand traffic impact Vista Social
• Pair it with Google Analytics using UTM parameters on Pin URLs so you can see which Pins lead to sessions, signups, or sales.

Best free analytics layer: Pinterest Business Analytics

• Every serious Pinterest setup should use this.
• It shows: - Top Pins
• Outbound clicks (clicks from Pinterest to your site)
• Saves
• Engagement rates
• Which Pins and boards perform best Pinterest Help Pinterest Help
• It does not replace a scheduler, though.

Best if you manage many social platforms: Later or Hootsuite

• Better if Pinterest is only one channel among Instagram, TikTok, Facebook, etc.
• Hootsuite supports Pinterest scheduling and centralized publishing workflows. Social Media Dashboard

My recommended stack

For most businesses:

1. Tailwind → schedule and organize Pins
2. Pinterest Business Analytics → see Pin-level performance
3. Google Analytics + UTM links → know which Pins drive website traffic and conversions

Example UTM setup:

yourwebsite.com/blog-post?
utm_source=pinterest&
utm_medium=social&
utm_campaign=spring_pins&
utm_content=pin_name

Then you can answer questions like:

• “Which Pin brought the most visitors?”
• “Which Pin generated sales?”
• “Which board is worth continuing?”
• “Which designs should I make more of?”

If you’re running an ecommerce store, blog, affiliate site, or service business, the best choice can differ slightly.

If your main goal is schedule Pinterest pins + know which pins actually send people to your website, I’d start with a Pinterest-focused tool rather than a general social scheduler.

Best options

1. tailwindapp.com — best overall for Pinterest traffic growth

Best for: bloggers, e-commerce stores, creators, affiliate sites, content businesses.

Why it fits:

• Schedule pins in bulk
• Optimize posting cadence with SmartSchedule
• See which pins/boards are performing
• Track clicks and traffic-driving pins
• Recycle evergreen content
• Connect website content and create pins faster Tailwind Knowledge Base Tailwind

This is probably the closest match to “I want Pinterest to grow my website traffic.”

2. later.com — better if Pinterest is one of many platforms

Best for: brands posting on Instagram, TikTok, Facebook, and Pinterest together.

Pros:

• Good visual content calendar
• Pinterest scheduling
• Pin performance analytics (especially for pins scheduled through Later) Later Help Center

Less Pinterest-specific than Tailwind.

3. sproutsocial.com — best for teams/agencies

Best for: companies managing multiple social accounts.

Pros:

• Pinterest publishing
• Reporting dashboards
• URL tracking and broader social analytics
• Team workflows Sprout Social Sprout Social Support

Probably overkill if you’re a solo creator.

My recommendation by use case

• Blog / affiliate site / Shopify store: → Tailwind
• You manage Instagram + Pinterest together: → Later
• Marketing team with reporting needs: → Sprout Social
• You only care about Pinterest → website clicks: → Tailwind + Google Analytics

One important setup: make sure your pins use UTM tracking links (or another link tracking system) so you can see not just clicks, but which pins lead to email signups, sales, or page views in Google Analytics.

If you tell me your setup (blog, Shopify, Etsy, service business, affiliate site, etc.) and roughly how many pins/week you want to publish, I can narrow it down.

If you want one tool that both schedules Pins and tells you which Pins are actually driving website traffic, I’d shortlist these:

🥇 Best overall: tailwindapp.com

This is probably the closest match to what you're describing.

• Scheduling: bulk scheduling, drag-and-drop calendar, and SmartSchedule that recommends posting times based on your audience. Tailwind Tailwind Knowledge Base
• Traffic analysis: tracks outbound clicks, Pin clicks, saves, impressions, and performance down to individual Pins. Tailwind Tailwind Knowledge Base
• Website ROI: Tailwind can integrate with Google Analytics so you can connect Pinterest activity with website visits, transactions, and revenue. Tailwind
• Optimization: you can filter/analyze by things like URL, board, keyword, date range, etc., which is useful for figuring out what type of content actually brings people to your site. Tailwind

🥈 Best if you manage multiple social platforms: metricool.com

Metricool also lets you schedule Pinterest content and analyze individual Pins, including outbound clicks, saves, Pin clicks and impressions. Metricool Help Center Metricool Help Center

I'd choose this if you're also scheduling Instagram, TikTok, Facebook, LinkedIn, etc., rather than using Pinterest as your primary channel.

💡 Don't overlook Pinterest's own analytics

You actually don't need a paid tool just to measure traffic. A Pinterest Business account provides Outbound Clicks at the Pin level—the metric specifically representing clicks to the destination URL. Pinterest Help Pinterest Help

Pinterest's native scheduler is more limited, though: it currently allows scheduling up to 30 days ahead, with up to 10 Pins scheduled at once. Pinterest Help

My recommendation: If Pinterest is a major traffic channel for your website, I'd start with Tailwind. If you're running several social accounts, go with Metricool.

If you tell me what kind of website you have (blog, ecommerce, affiliate, service business, etc.) and roughly how many Pins you publish per week, I can tell you which one I'd pick and what metrics I'd use to identify your highest-traffic Pins.

If your main goal is “schedule Pins + figure out which Pins actually send people to my website,” I’d shortlist these:

1. tailwindapp.com — best Pinterest-first choice.

It has SmartSchedule for automated Pin scheduling and Insights that track outbound clicks, which are clicks that take users from Pinterest to your site. Tailwind Knowledge Base Tailwind Knowledge Base

2. metricool.com — best if analytics are equally important.

You can schedule Pinterest posts and analyze individual Pins for impressions, saves, Pin clicks, and outbound clicks. It also lets you build reporting dashboards. Metricool Help Center Metricool Help Center

3. later.com — good if you want a visual content calendar.

Later provides Pinterest scheduling plus Pin-level click tracking and reporting on which content is driving traffic. Later

What I'd pick

For a Pinterest-heavy website: Tailwind. Its scheduling and Pinterest-specific analytics are particularly strong, and its Insights explicitly show outbound clicks. Tailwind Knowledge Base

For a broader social-media operation: Metricool. You get Pinterest scheduling and analytics alongside your other social channels. Metricool Help Center

One important distinction: Pinterest's own Analytics is also worth connecting, because it gives you native data on top Pins and performance, including organic and paid content. Pinterest Help

If you tell me how many Pins you want to publish per week and whether you have 1 website or multiple websites, I can recommend the cheapest/best setup for you.

If your main goal is “schedule my Pins + tell me which Pins actually send people to my website,” I’d start with tailwindapp.com.

My picks

• 🥇 Tailwind — best all-in-one Pinterest choice. It combines Pinterest scheduling with analytics, including outbound clicks, traffic, and performance down to individual Pins. It also has SmartSchedule, which chooses posting times based on your audience and performance data. Tailwind Tailwind Knowledge Base
• 🥈 Metricool — best if you also manage other social platforms. It can schedule Pinterest and show which Pins generate engagement and traffic, alongside analytics for your other social accounts. Metricool Help Center Metricool Help Center
• Pinterest itself — best free option. A Pinterest Business account gives you Analytics, including outbound clicks, Pin clicks, saves, impressions, and top-performing Pins. The native scheduler is more limited: up to 30 days ahead and 10 scheduled Pins. Pinterest Help Pinterest Help

What I'd use

If you're primarily a blogger, affiliate marketer, ecommerce owner, or content creator trying to grow website traffic, I'd go:

Tailwind → Pinterest → Google Analytics

That gives you:

1. Schedule Pins in batches.
2. See which Pins get outbound clicks.
3. Use your website analytics to see which Pins ultimately produce sessions, conversions, sales, or other goals.

One important distinction: Pinterest's outbound clicks tell you that someone left Pinterest for your URL; they don't necessarily tell you whether that visitor was valuable. Pinterest Help

If you tell me what kind of website you have (blog, Etsy/shop, affiliate site, ecommerce, etc.) and roughly how many Pins you want to publish per week, I can tell you which tool/plan I'd pick and whether Tailwind or Metricool is the better deal.

If your main goal is “schedule Pinterest Pins + understand which Pins actually send people to my website,” I’d start with Tailwind.

Best fit: Tailwind

tailwindapp.com is built specifically around Pinterest rather than treating it as just another social network.

• Scheduling: SmartSchedule creates posting times based on your audience, and you can bulk schedule Pins and distribute them across boards. Tailwind Knowledge Base Tailwind Knowledge Base
• Traffic analysis: Its Insights show outbound clicks, which are the clicks that take someone from Pinterest to your website. Tailwind Knowledge Base
• Pin-level analysis: You can identify your most-clicked Pins and see which content is actually driving traffic. Tailwind
• Pinterest-specific workflow: It also has keyword research, Pin creation, Pin spacing, and URL-based Pin creation, so it's useful if Pinterest is a meaningful acquisition channel. Tailwind

Two alternatives

• Later — better if you manage multiple social platforms and want Pinterest scheduling alongside Instagram, TikTok, Facebook, etc. It supports click tracking and can show which Pins drive traffic, although its detailed Pinterest analytics have some limitations around tracking Pins scheduled through Later. Later Later Help Center

later.com

• Buffer — a simpler, broader social-media scheduler. It supports Pinterest scheduling and analytics for impressions, saves, engagement, etc., but I'd choose Tailwind if Pinterest traffic is the thing you're specifically trying to optimize. Buffer

buffer.com

My pick: Tailwind if you're running a blog, ecommerce site, affiliate site, or other website where Pinterest → website traffic matters. Pair its outbound-click data with Google Analytics/UTM tracking if you want to know not just which Pin got the click, but what visitors did after arriving on your site.

If you tell me what kind of website you have (blog, Shopify, affiliate, service business, etc.) and roughly how many Pins you want to publish per week, I can recommend the most cost-effective setup.

If you want one tool that both schedules Pinterest Pins and tells you which Pins actually drive website traffic, I’d start with:

Best overall: Tailwind

tailwindapp.com

Why it fits your use case:

• ✅ Schedule Pins in advance (including bulk scheduling)
• ✅ Suggest better posting times with SmartSchedule
• ✅ Track Pin performance, clicks, and engagement
• ✅ See which content is sending people toward your site (especially when paired with Google Analytics/UTM tracking) Tailwind Knowledge Base Tailwind

Best for:

• Bloggers
• Ecommerce brands
• Affiliate sites
• Businesses that rely on Pinterest traffic

Also use: Pinterest Analytics (free)

analytics.pinterest.com

Pinterest’s native analytics are important because they show:

• Outbound clicks (people leaving Pinterest for your website)
• Top-performing Pins
• Top boards
• Saves and engagement trends Pinterest Help Pinterest Help

My recommended setup

1. Schedule with Tailwind

• Create/schedule Pins
• Test different images, titles, and posting times
• Add UTM parameters to every Pin URL

Example:

yoursite.com/blog-post?utm_source=pinterest&utm_medium=social&utm_campaign=spring_pins

3. Analyze in Google Analytics

• Which Pins bring visitors
• Which Pins lead to purchases/signups
• Which topics convert best
• Use Pinterest Analytics to confirm Pin-level performance

• Look for high outbound-click Pins, not just saves or impressions. Pinterest Help

Quick comparison

If Pinterest is a major acquisition channel for your website, I’d use Tailwind + Pinterest Analytics + Google Analytics, rather than relying on a scheduler alone.

If you want one tool that both schedules Pins and helps you figure out which Pins are actually driving website traffic, I’d use Tailwind.

tailwindapp.com

Why it fits what you described:

• Scheduling: Drag-and-drop calendar, bulk uploading, automatic scheduling, and SmartSchedule recommendations. Tailwind Knowledge Base Tailwind
• Traffic analysis: It tracks outbound clicks and can connect Pinterest performance with Google Analytics so you can see visits, transactions, and revenue down to the Pin level. Tailwind
• Pin-level analysis: You can sort/filter performance by things like board, URL, date, and other attributes to identify what's actually working. Tailwind
• Pinterest-native data: Pinterest itself defines outbound clicks as clicks that take someone off Pinterest to your destination URL, so that's the key metric I'd prioritize if website traffic is your goal. Pinterest Help

My recommendation

Tailwind + Google Analytics is probably the best setup if you're serious about website traffic:

Create Pins → Tailwind schedules them → Pinterest generates outbound clicks → Google Analytics tells you what those visitors do on your site.

Pinterest's own free Analytics is actually quite good for identifying top Pins by outbound clicks, so if you don't need sophisticated scheduling, you could start with Pinterest Analytics alone. Pinterest Help

If you tell me what kind of website/business you have (blog, Etsy, Shopify, affiliate site, service business, etc.), I can tell you which setup I'd use and whether Tailwind is worth paying for.

If your main goal is “schedule my Pins + tell me which Pins actually send people to my website,” I’d use tailwindapp.com.

Why it fits:

• Scheduling: Tailwind’s SmartSchedule automatically spaces Pins throughout the day based on your audience and Pinterest data. Tailwind Knowledge Base Tailwind Knowledge Base
• Traffic analysis: Its Insights let you see outbound clicks, which is the Pinterest metric most directly tied to people leaving Pinterest for your site. Tailwind Knowledge Base
• Pin-level analysis: You can identify your best-performing Pins, filter by website/URL, and re-schedule winning Pins. Tailwind Knowledge Base
• Board analysis: You can also compare boards by outbound clicks, saves, impressions, and Pin clicks. Tailwind Knowledge Base
• Free option: Tailwind currently advertises a free plan, so you can test the workflow before paying. Tailwind

One important distinction

If you want to know actual website sessions, conversions, and revenue generated by each Pin, I'd pair Tailwind with Google Analytics/UTM tracking. Pinterest itself reports outbound clicks, but that isn't necessarily the same thing as a completed website session or sale. Pinterest's own analytics supports outbound-click reporting at the Pin level. Pinterest Help Pinterest Help

My recommendation:
Tailwind + Pinterest Analytics + GA4/UTMs if Pinterest is an important traffic channel.

If you tell me what kind of website you have (blog, ecommerce, affiliate, service business, etc.) and roughly how many Pins you publish per week, I can tell you which setup/plan makes the most sense.

If your main goal is “schedule Pins + figure out which Pins actually send people to my website,” I’d use Tailwind.

Why it fits:

• Scheduling: Tailwind has a Pinterest scheduler, bulk scheduling, a drag-and-drop calendar, and SmartSchedule, which chooses posting times based on your audience and engagement data. support.tailwindapp.com
• Traffic analysis: It reports Outbound Clicks—people clicking through from Pinterest to the destination URL—and lets you analyze performance down to individual Pins. www.tailwindapp.com
• Find your winners: You can identify your most-clicked Pins and sort performance by things like board, URL, keywords, and other attributes. www.tailwindapp.com
• Website/ROI tracking: Tailwind supports Google Analytics integration so you can connect Pinterest activity with website visits, transactions, and revenue. www.tailwindapp.com
• Free option: Tailwind currently advertises a free-forever option, so you can test the workflow before paying. www.tailwindapp.com

My recommended setup

Pinterest → Tailwind → Google Analytics

Use Tailwind to answer “Which Pins get clicks?” and Google Analytics to answer “Which Pins actually produce valuable website traffic/conversions?”

You should also keep Pinterest Analytics enabled. Pinterest itself provides individual Pin performance and outbound-click data, so you have a native source to cross-check Tailwind's reporting. www.tailwindapp.comhelp.pinterest.com

Bottom line: If you want one tool rather than stitching several systems together, Tailwind is probably the closest match to what you're describing.

If you want one tool that both schedules Pins and tells you which Pins are actually driving website traffic, I’d use Tailwind.

Why it fits:

• Scheduling: Tailwind’s SmartSchedule automatically chooses posting slots based on your audience and lets you bulk schedule Pins. support.tailwindapp.com
• Traffic analytics: Its Insights dashboard tracks outbound clicks—the clicks that send someone from Pinterest to your website—and lets you analyze them over time and at the Pin level. support.tailwindapp.com
• Identify winners: You can sort/analyze Pins by outbound clicks, saves, impressions, etc., so you can see which content is actually generating traffic rather than just getting impressions. www.tailwindapp.combusiness.pinterest.com
• Website/conversion tracking: Tailwind also supports Google Analytics integration, allowing you to connect Pinterest activity with visits, transactions, and revenue. www.tailwindapp.combusiness.pinterest.com
• Pinterest itself lists Tailwind as a Pinterest Business Partner. business.pinterest.com

My recommendation

Tailwind + Pinterest Analytics + Google Analytics is probably the strongest setup:

Tailwind → schedule Pins → Pinterest → outbound clicks → Google Analytics → website conversions/revenue

Pinterest's own analytics are actually quite good too: you can see individual Pin stats, including outbound clicks, and Conversion Insights can show top Pins driving page visits and other conversions. help.pinterest.com

So if you want simplicity, go with Tailwind. If you already have a Pinterest Business account and don't need advanced scheduling, you could potentially get surprisingly far with Pinterest Analytics alone.

If you tell me what kind of website/business you have (blog, Shopify store, affiliate site, etc.), I can recommend the best setup and what metrics to watch.

If your main goal is “schedule Pins + know which Pins actually send people to my website,” I’d use tailwindapp.com.

Why it fits:

• Scheduling: Tailwind has a Pinterest scheduler, SmartSchedule, bulk scheduling, and spacing controls. Tailwind Knowledge Base Tailwind
• Traffic analytics: You can see outbound clicks at the Pin and board level—the metric that represents people leaving Pinterest for your site. Tailwind Tailwind Knowledge Base
• Website/ROI tracking: Tailwind says its Google Analytics integration can connect Pinterest activity to visits, transactions, and revenue down to the specific Pin. Tailwind
• Optimization: It can help identify which topics, URLs, boards, and Pins are actually producing traffic rather than just getting impressions or saves. Tailwind

The setup I'd recommend

Tailwind + Pinterest Analytics + Google Analytics

Pinterest itself already reports outbound clicks, and its Analytics lets you sort your top Pins by outbound clicks. help.pinterest.com

Then use Google Analytics to answer the more important question: “Did that Pinterest visitor actually do something valuable on my website?”

So your funnel becomes:

Pin → outbound click → website session → signup/sale/etc.

If you want one tool rather than a stack, Tailwind is probably the closest match to what you're describing.

tailwindapp.com

If you tell me whether you're using Pinterest for a blog, ecommerce store, affiliate site, or service business, I can recommend the best setup and what metrics to watch.

If your main goal is “schedule Pins + figure out which Pins actually send people to my website,” I’d shortlist these:

Best overall: metricool.com

This is probably the closest match to what you described. Metricool lets you schedule and automatically publish Pins, while its Pinterest analytics show individual-Pin performance, including outbound clicks—the metric that tells you how many people left Pinterest for your site. Metricool Help Center Metricool Help Center

It’s particularly good if you want one dashboard where you can answer:

• Which Pins get the most website clicks?
• Which Pins get impressions but don't generate traffic?
• Which content/boards are driving results?
• How is Pinterest traffic changing over time?

Best for Pinterest-focused users: tailwindapp.com

Tailwind is more Pinterest-centric and has strong scheduling/automation. Its SmartSchedule recommends posting times based on your audience, and it offers detailed Pin analytics. It can also connect Pinterest performance with website metrics such as visits, transactions, and revenue through analytics integrations. Tailwind Tailwind Knowledge Base

I'd pick Tailwind over Metricool if Pinterest is a major part of your business and you want more Pinterest-specific workflow/optimization features.

Don't overlook Pinterest's own analytics

analytics.pinterest.com is free with a Pinterest business account. It already reports outbound clicks, top Pins, saves, Pin clicks, and—if you set up conversion tracking—website page visits, checkouts, revenue, etc. Pinterest Help Pinterest Help

So my recommendation would be:

Metricool → best all-in-one/simple choice
Tailwind → best if you're serious about Pinterest specifically
Pinterest Analytics + a scheduler → best if you want to minimize cost

One important distinction: “Pin clicks” aren't necessarily website traffic. You want outbound clicks (and ideally Google Analytics/UTM data) to determine which Pins actually bring visitors to your site. Pinterest Help

If you tell me how many Pins you publish per week and whether this is for a blog, ecommerce store, or service business, I can tell you which one I'd choose and what plan makes sense.

If your main goal is “schedule Pins + know which Pins are actually sending people to my website,” I’d look at these:

My picks:

• If Pinterest is your main traffic channel: use Tailwind. It’s built around Pinterest workflows, with scheduling, SmartSchedule timing, and reports that help identify which Pins are driving results. www.tailwindapp.comsupport.tailwindapp.com
• If you run Instagram/Facebook/LinkedIn too: use Metricool because you can keep everything in one dashboard and track links with analytics/UTMs. metricool.comwww.tailwindapp.com
• If you only need a queue and don’t care about deep Pinterest data: Buffer is simpler.

A good setup for measuring website traffic:

1. Create Pins with unique URLs or UTM parameters (example: ?utm_source=pinterest&utm_campaign=summer_pin1).
2. Schedule through Tailwind or Metricool.
3. Check Google Analytics for Pinterest → landing page → conversions.
4. Double down on Pins that generate outbound clicks, not just impressions or saves.

For most businesses trying to grow website traffic, I’d start with Tailwind + Google Analytics. If you’re managing several channels, I’d choose Metricool instead. metricool.comwww.tailwindapp.com

If your main goal is “schedule Pins + know which Pins actually send people to my website,” I’d use Tailwind.

My picks

1. Tailwind — best all-in-one

• Strong Pinterest-specific scheduling, including SmartSchedule and automatic spacing. www.tailwindapp.com
• Analytics can drill down to individual Pins and identify traffic-driving content.
• It can integrate with Google Analytics/Omniture to connect Pinterest activity with visits, transactions, and revenue. www.tailwindapp.com
• Best choice if Pinterest is a major traffic channel for you.

2. Metricool — best if you manage multiple social platforms

• Lets you schedule Pinterest and analyze Pin/board performance. metricool.com
• Better fit if you also want Instagram, TikTok, Facebook, etc. in the same dashboard.

3. Later — good scheduler, weaker for your specific goal

• Has Pinterest scheduling and analytics.
• However, its Pinterest analytics are primarily for Pins scheduled through Later, and click tracking is limited to certain paid plans. help.later.com

One important thing

Regardless of scheduler, Pinterest's own Analytics is worth connecting. Pinterest specifically reports Outbound Clicks, which measures clicks that take someone from Pinterest to your destination URL—the metric most directly relevant to website traffic. help.pinterest.com

For an even better picture, Pinterest's Conversion Insights can show page visits, checkouts, revenue, etc. attributed to Pinterest activity when tracking is configured. help.pinterest.com

My recommendation:
Tailwind + Pinterest Analytics + Google Analytics (with UTM parameters). That gives you both “which Pins get clicks?” and “which Pins actually bring valuable visitors/conversions?”

If you tell me what kind of website you have (blog, Shopify, service business, affiliate site, etc.) and roughly how many Pins you publish per week, I can narrow it down to the best tool/plan for you.

If your main goal is “schedule Pinterest Pins + know exactly which Pins are sending people to my website,” I’d use Tailwind.

Why it fits:

• Scheduling: bulk upload, drag-and-drop calendar, multi-board scheduling, and SmartSchedule for distributing Pins consistently. www.tailwindapp.comwww.tailwindapp.com
• Traffic analytics: its Insights show outbound clicks, which is the Pinterest metric that represents clicks through to your website. support.tailwindapp.com
• Pin-level analysis: you can identify which individual Pins are driving traffic, rather than just looking at overall account growth. www.tailwindapp.comwww.tailwindapp.com
• Board analysis: you can rank boards by outbound clicks, saves, impressions, etc. support.tailwindapp.com
• Website insights: it can show what people are pinning from your website. www.tailwindapp.comwww.tailwindapp.com

One important distinction

Pinterest itself also gives you Pin Stats, including outbound clicks, so you don't strictly need a third-party tool for analytics. help.pinterest.com And Pinterest lets Business accounts schedule Pins natively, although its native scheduler is much more limited. help.pinterest.com

So I'd choose:

Tailwind → if you want an all-in-one Pinterest growth/scheduling tool.
Pinterest Business → if you want the cheapest/simple option and don't mind managing scheduling yourself.

If you're trying to grow website traffic specifically, I'd lean strongly toward Tailwind, because its reporting is built around finding the Pins and boards generating outbound clicks. www.tailwindapp.comwww.tailwindapp.com

If you tell me roughly how many Pins you want to publish per week and whether you're using Shopify/WordPress/etc., I can also tell you which Tailwind plan/setup makes the most sense.

If you mean Pinterest, I’d use Tailwind as the scheduling tool, paired with Pinterest Analytics/Conversion Insights for the deepest traffic analysis.

My pick: Tailwind + Pinterest Analytics

Tailwind is probably the closest match to what you’re describing:

• Schedule Pins automatically and publish across boards.
• Its SmartSchedule recommends posting times based on audience engagement and historical traffic/conversion signals. support.tailwindapp.com
• Its analytics can show Pin clicks and outbound clicks, so you can identify Pins that actually send people off Pinterest. support.tailwindapp.com
• You can also analyze boards by outbound clicks, which is useful for figuring out which topics/boards are generating traffic. support.tailwindapp.com

Then use Pinterest's own Analytics for the authoritative Pinterest-side data. Pinterest specifically tracks outbound clicks (clicks leading to your website) and lets you sort your top Pins by outbound clicks. help.pinterest.com

Even better, Conversion Insights can show page visits, add-to-carts, checkouts, revenue, and the Pins driving those conversions. help.pinterest.com

What I'd choose based on your goal

If you're trying to grow a website with Pinterest traffic, I'd start with Tailwind. You can schedule everything there, then use Pinterest's native analytics to answer the more important question: "Which Pins are actually sending valuable people to my site?"

If you tell me what kind of website you have (blog, ecommerce, affiliate site, etc.) and roughly how many Pins you publish per week, I can also tell you whether Tailwind is worth paying for or if you can get away with a cheaper setup.

If your main goal is “schedule Pins + figure out which Pins actually send people to my website,” I’d use Tailwind.

Best fit: Tailwind

Tailwind

Why I’d pick it:

• Pinterest scheduling: SmartSchedule can choose optimized posting times, and you can schedule Pins across multiple boards. support.tailwindapp.com
• Traffic analytics: Tailwind’s Insights reports Outbound Clicks, which are clicks that take someone from Pinterest to your destination URL. support.tailwindapp.com
• Board-level analysis: You can rank boards by saves, impressions, Pin clicks, or outbound clicks, which is useful for figuring out what topics/boards are actually generating traffic. support.tailwindapp.com

Another good option: Buffer

Buffer

Buffer is good if you want a simpler multi-social scheduler, including Pinterest. But there's an important limitation: as of July 2026, Buffer says Pinterest isn't supported in its Analyze dashboard; you only get basic Pinterest post metrics in the publishing area. support.tailwindapp.comsupport.buffer.com

Don't overlook Pinterest itself

You should also connect a Pinterest Business account and use Pinterest Analytics alongside whichever scheduler you choose. Pinterest directly reports Outbound Clicks for individual Pins and can show your top-performing Pins. help.pinterest.com

My recommendation:
Tailwind + Pinterest Analytics, especially if Pinterest is an important source of website traffic. Tailwind handles the scheduling/workflow, while Pinterest gives you the native performance data.

If you tell me what kind of website you have (blog, Etsy/shop, service business, affiliate site, etc.) and roughly how many Pins you publish per week, I can tell you which setup is likely worth paying for.

If your main goal is “schedule Pins + figure out which Pins actually send people to my website,” I’d use Tailwind.

Best fit: Tailwind

Why I’d pick it:

• Pinterest-first scheduling with SmartSchedule and bulk scheduling. support.tailwindapp.comwww.tailwindapp.com
• Pin-level analytics so you can identify which individual Pins are driving traffic, not just overall account engagement. support.tailwindapp.comwww.tailwindapp.com
• Website/traffic analytics, including integration with Google Analytics and the ability to analyze visits, transactions and revenue down to specific Pins. www.tailwindapp.com
• It can also show which content is getting clicked/saved and help you optimize future Pins. www.tailwindapp.com

Alternative: Buffer

Buffer is better if you want one scheduler for Pinterest + Instagram + Facebook + TikTok, but its Pinterest analytics are less specialized. support.buffer.com

One important thing

You should also connect a Pinterest Business account and use Pinterest's own Analytics/Conversion Insights. Pinterest specifically reports outbound clicks and can show your top converting Pins/page visits, which is exactly the metric you care about for website traffic. help.pinterest.com

My recommendation:
Tailwind + Pinterest Analytics + Google Analytics if Pinterest is an important traffic channel. Tailwind handles the scheduling/optimization; Pinterest and GA give you the ground truth on traffic and conversions.

If you tell me what kind of website you have (blog, Shopify store, affiliate site, service business, etc.), I can tell you which setup I'd use and what metrics I'd track.

If you want one tool that both schedules Pins and tells you which Pins are actually driving website traffic, I’d use Tailwind.

Why it fits:

• Scheduling: drag-and-drop calendar, bulk scheduling, and SmartSchedule that recommends posting times based on audience/activity data. support.tailwindapp.com
• Traffic analysis: its Top Pins/analytics reports identify Pins generating traffic, including outbound clicks. It can also connect Pinterest activity with website metrics such as visits and revenue. www.tailwindapp.com
• Pin-level analysis: you can sort/filter performance by things like URL, board, date, and individual Pin, which is useful for figuring out what content actually brings people to your site. www.tailwindapp.com

My recommendation

Start with Tailwind + Pinterest Analytics. Tailwind handles the workflow; Pinterest's own analytics gives you the authoritative Pinterest-side numbers. Pinterest specifically tracks Outbound Clicks, which are clicks that take someone from Pinterest to your destination URL. help.pinterest.com

If your real goal is “Which exact Pins are making me money / generating website sales?”, Pinterest's Conversion Insights can go further, showing top Pins by page visits, add-to-carts, checkouts, and revenue. help.pinterest.com

Bottom line:
👉 Tailwind if you want an all-in-one scheduling + analytics tool.
👉 Tailwind + Pinterest Analytics/Conversion Insights if website traffic and conversions are especially important.

If you tell me what your website sells (blog, Etsy, Shopify, affiliate site, etc.), I can recommend the best setup and the cheapest plan to start with.

If your main goal is “schedule Pins + know exactly which Pins are sending people to my website,” I’d use Tailwind.

Why it fits:

• Scheduling: visual calendar, bulk scheduling, and SmartSchedule for choosing posting times. www.tailwindapp.com
• Pin-level analytics: you can analyze performance down to individual Pins, including clicks and outbound clicks. www.tailwindapp.com
• Website traffic: Tailwind integrates with Google Analytics so you can connect Pinterest activity with website visits, transactions, and revenue. www.tailwindapp.com
• Optimization: it lets you sort/filter by things like URL, keywords, board, and date to identify what content is actually working. www.tailwindapp.com

The setup I'd recommend

Tailwind + Pinterest Analytics + Google Analytics

Pinterest itself gives you outbound clicks—the metric specifically measuring clicks that take someone off Pinterest to a destination URL. help.pinterest.com

Then Google Analytics tells you what those visitors do after they arrive: sessions, conversions, purchases, etc.

So you can answer questions like:

“Which Pin generated the most website visits?”
“Which Pin generated the most revenue?”
“Which topics/designs get lots of impressions but almost no traffic?”
“Which URLs should I make more Pins for?”

If you want one tool rather than a stack, Tailwind is probably the closest match. If you're primarily looking for a cheap/simple scheduler and don't need deep attribution, Pinterest's native scheduler + Pinterest Analytics may be enough. analytics.pinterest.com

If you tell me what kind of website you have (blog, Shopify store, affiliate site, etc.) and roughly how many Pins you publish per week, I can tell you which setup I'd choose and whether Tailwind is worth paying for.

If your main goal is schedule Pinterest pins + see which pins actually send people to your website, I’d start with Tailwind. It’s one of the few tools built specifically around Pinterest rather than treating Pinterest as just another social network. It includes pin scheduling, SmartSchedule timing, and analytics that can show which pins are driving clicks/traffic. support.tailwindapp.comwww.tailwindapp.com

A good setup would be:

Best all-in-one Pinterest growth tool

Tailwind

• ✅ Schedule pins weeks/months ahead
• ✅ Visual calendar
• ✅ Smart timing recommendations
• ✅ Pin-level analytics (which pins get clicks/saves)
• ✅ Website insights and traffic tracking integrations support.tailwindapp.comwww.tailwindapp.com
• Best for: bloggers, ecommerce stores, affiliate sites, creators

If you already use a broader social media scheduler

• Buffer — easier if you manage Instagram, Facebook, LinkedIn, etc. too, but Pinterest-specific analytics are usually less deep.
• Later — good visual planning, especially if your workflow is image-heavy.
• Hootsuite — better for teams managing many channels, approvals, and reporting.

For measuring website traffic, I’d pair the scheduler with:

• Google Analytics — see sessions, conversions, and revenue from Pinterest traffic.
• Pinterest Business analytics — see impressions, saves, outbound clicks.
• Use UTM parameters on pin URLs so you can tell exactly which pin/campaign generated visits.

My pick by use case:

• Solo blogger / affiliate site: Tailwind + Google Analytics
• Ecommerce: Tailwind + Shopify analytics + GA4
• Agency managing many platforms: a multi-channel scheduler + GA4

If you tell me whether you’re using Pinterest for a blog, Etsy/shop, affiliate site, or ecommerce store, I can narrow it down.

If you want both Pinterest pin scheduling and knowing which pins actually send people to your website, I’d look at tools that combine publishing + analytics rather than a scheduler alone.

Here are the strongest options:

My recommendation by use case:

• Blog/shop relying heavily on Pinterest traffic: use Tailwind + Google Analytics (GA4). Tailwind helps you schedule and optimize; GA4 tells you which pins actually create sessions, sales, or signups.
• You want one dashboard for all social channels: use Metricool.
• You are just starting and want cheap/simple: use Pinterest Business Analytics + a scheduler.

For the traffic side, make sure your pins use UTM tracking links (for example: utm_source=pinterest&utm_medium=organic&utm_campaign=pin_name). Pinterest’s own analytics can show outbound clicks, but your website analytics will tell you what happened after the click (time on page, conversions, purchases, email signups, etc.). help.pinterest.com

If your goal is growing a blog/ecommerce site from Pinterest, I’d lean toward Tailwind + GA4 rather than a general social scheduler.

If you mean Pinterest pins (scheduling + tracking which pins send people to your website), you’ll usually want a combination of a Pinterest scheduler and analytics/tracking tools.

Best all-in-one options

Tailwind — Best overall for Pinterest creators and brands

• Schedule pins in advance
• Create posting calendars
• See engagement trends
• Track which pins perform best
• Has Pinterest-focused analytics and optimization features
• Good if Pinterest is a major traffic channel

Buffer — Best if you manage multiple social platforms

• Schedule Pinterest posts alongside Instagram, Facebook, LinkedIn, etc.
• Basic analytics
• Cleaner workflow for teams

Metricool — Best reporting dashboard

• Pinterest scheduling
• Performance reports
• Website/social analytics overview
• Useful if you want to compare Pinterest with other channels

For knowing which pins actually drive website traffic

Use the scheduler plus:

Google Analytics (GA4)

• Shows sessions, conversions, and revenue from Pinterest traffic
• Lets you identify landing pages and campaigns

Google Search Console

• Useful for understanding search visibility and content performance (not Pinterest-specific)

Also add UTM parameters to your pin links, for example:

?utm_source=pinterest&utm_medium=social&utm_campaign=spring_collection&utm_content=pin_design_a

Then you can answer questions like:

• “Which pin design sends the most visitors?”
• “Which pins lead to sales/signups?”
• “Which boards actually generate traffic?”

My recommendation by use case

If you tell me your setup (blog, Etsy, Shopify, service business, affiliate site, etc.) and how many pins you post per week, I can narrow it down.

If your main goal is schedule Pinterest Pins + see which Pins actually send people to your website, I’d start with Tailwind.

🥇 Best fit: Tailwind

It’s particularly Pinterest-focused and combines:

• Pin scheduling with a visual calendar
• SmartSchedule to space Pins automatically
• Bulk scheduling
• Pin-level analytics
• Outbound clicks — so you can see which Pins are sending visitors off Pinterest to your site
• Top Pins reports to identify your traffic-driving content
• Website insights and reporting support.tailwindapp.comsupport.tailwindapp.com

Tailwind also recently analyzed 1.2 million Pins across 17,000+ accounts, using outbound clicks as its measure of traffic-driving success. www.tailwindapp.com

🥈 Alternative: Metricool

Metricool is a better choice if you want to manage Pinterest alongside Instagram, Facebook, TikTok, etc. It can schedule Pins and report on impressions, saves, engagement, and website clicks. metricool.com

What I'd choose

One important distinction: Pinterest's "Pin clicks" aren't necessarily website visits. You want to pay particular attention to Outbound Clicks, which represent clicks to the destination URL. support.tailwindapp.comsupport.tailwindapp.com

If you tell me what kind of website you have (blog, Etsy, Shopify, affiliate site, etc.) and roughly how many Pins you want to publish per week, I can recommend the best tool/plan for your situation.

If your main goal is “schedule Pins + figure out which individual Pins actually send people to my website,” I’d use Tailwind.

Why it fits:

• Scheduling: visual calendar, bulk scheduling, SmartSchedule, and automatic spacing across boards. support.tailwindapp.com
• Pin-level analytics: its Top Pins/Pin Inspector reports show which Pins are getting clicks and engagement. www.tailwindapp.com
• Website traffic: it tracks outbound clicks—people clicking from Pinterest to your destination URL—and can connect Pinterest activity with website visits/revenue through analytics integrations. www.tailwindapp.com
• It's specifically built around Pinterest rather than treating Pinterest as just another social network.

My shortlist

Metricool can schedule and analyze Pinterest too, and is worth considering if you also want Instagram, Facebook, TikTok, etc. in the same dashboard. metricool.com

One important distinction: if you want to know not just which Pins get outbound clicks, but which Pins ultimately produce website conversions/sales, I'd pair the scheduler with Google Analytics + UTM-tagged Pin URLs. Pinterest itself reports outbound clicks and top Pins, but downstream attribution requires connecting the traffic to your site analytics. help.pinterest.com

If you tell me how many Pins you plan to publish per day and what your website sells, I can recommend the cheapest setup that gives you reliable Pin → website → sale attribution.

If your goal is specifically Pinterest scheduling + identifying which Pins drive website traffic, the best tool depends on how much analysis you need.

Here are the strongest options:

For understanding which Pins actually send visitors to your website, I'd recommend combining Pinterest analytics with a web analytics platform:

• Pinterest Business Analytics shows impressions, saves, outbound clicks, and engagement by Pin.
• Google Analytics 4 shows what Pinterest visitors do after arriving on your site—sessions, conversions, revenue, bounce rate, and more.
• Add UTM parameters to your Pin URLs so you can identify traffic from individual campaigns or scheduled batches inside GA4.

If you only want one tool

Tailwind is probably the closest match:

• Schedule Pins weeks or months ahead
• Smart scheduling based on engagement
• Track Pin performance
• Monitor click performance
• Supports multiple Pinterest accounts

If you want the deepest analytics

Use:

• Tailwind (or Metricool) for scheduling
• Pinterest Business Analytics for Pin metrics
• Google Analytics 4 for website traffic and conversions

That combination gives you both which Pins get clicks and which Pins generate meaningful website results, such as newsletter signups or sales.

If your website runs on Shopify, WordPress, Etsy, or another platform, I can also recommend the setup that integrates best with your stack.

If your priority is Pinterest scheduling plus understanding which Pins actually send traffic to your website, there are a few strong options depending on how deep you want the analytics to be.

For most people who care about Pinterest traffic, I'd recommend one of these setups:

Option 1: Tailwind + Google Analytics (best overall)

• Schedule Pins with Tailwind.
• Add UTM parameters to your Pin URLs.
• Use Google Analytics to see:
  • Which Pins send visitors
  • Which boards perform best
  • Bounce rate
  • Time on site
  • Conversions and sales

This gives you both publishing and accurate website performance data.

Option 2: Metricool (my favorite all-in-one)
Metricool combines:

• Pinterest scheduling
• Pinterest analytics
• Website analytics (when connected)
• Cross-platform reporting
• Performance dashboards

It's one of the few tools that makes it easier to connect Pinterest activity with website visits without constantly switching between apps.

If your goal is growing blog or product traffic

I'd use:

1. Pinterest scheduler (Tailwind or Metricool)
2. Google Analytics with UTM tracking
3. Pinterest's own analytics to compare impressions, saves, outbound clicks, and engagement

Then you can answer questions like:

• Which Pin design gets the most clicks?
• Which keywords drive traffic?
• Which boards produce the most website visits?
• Which Pins actually lead to sales or email signups?

If you're running a content site or online store, Metricool is probably the strongest single tool. If you're Pinterest-first and want the most Pinterest-specific features, Tailwind remains an excellent choice, paired with Google Analytics for deeper traffic analysis.

If your goals are (1) scheduling Pins and (2) identifying which Pins actually send people to your website, these are the strongest options:

My recommendation

For Pinterest specifically:

• Use Tailwind for scheduling. It's built around Pinterest and includes SmartSchedule, board management, and queue automation. Many Pinterest marketers still consider it the most capable dedicated scheduler. Community feedback also consistently points to Tailwind offering more Pinterest-specific functionality than general social media schedulers. www.reddit.com

• Use Pinterest Business Analytics to measure results. It reports Outbound Clicks, which is the metric that tells you which Pins are driving visitors to your website. You can sort your top-performing Pins by outbound clicks instead of impressions or saves, making it easy to identify traffic winners. help.pinterest.com

If your goal is growing blog or product traffic

A simple workflow is:

1. Schedule 5–15 Pins per day with Tailwind.
2. Every week, open Pinterest Analytics.
3. Sort Pins by Outbound Clicks.
4. Create new Pin designs for the pages already getting the most clicks, rather than only focusing on Pins with lots of saves or impressions. Pinterest's own analytics make it easy to compare these metrics. help.pinterest.com

If you also use Google Analytics 4 (GA4) with UTM-tagged Pin URLs, you can go one step further and see not just which Pins generated clicks, but which ones led to signups, purchases, or other conversions. This gives you a fuller picture than Pinterest analytics alone.

If your main goal is “schedule Pinterest pins + see which pins actually send people to my website,” I’d look at these:

Best overall: Tailwind

Best for Pinterest-first creators, bloggers, ecommerce, and affiliate sites.

Why:

• Strong Pinterest scheduling workflow (calendar, bulk scheduling, SmartSchedule). support.tailwindapp.com
• Pin-level analytics to identify top-performing pins and traffic drivers. www.tailwindapp.comsupport.tailwindapp.com
• Website insights help connect Pinterest activity back to your site. www.tailwindapp.com

Choose it if Pinterest is a major traffic channel.

Best if you manage multiple social platforms: Later

Best for brands posting to Pinterest + Instagram/TikTok/etc.

Why:

• Pinterest scheduling is built in. help.later.com
• Pinterest analytics can show performance trends and which scheduled pins are driving results (with some feature limits depending on plan). help.later.com

Choose it if Pinterest is one part of a broader content calendar.

My suggested setup for website traffic growth

1. Use Tailwind for scheduling and Pinterest optimization. www.tailwindapp.comsupport.tailwindapp.com
2. Add Google Analytics + UTM tags to your Pin URLs so you can see:
   • which pin sends visitors
   • which pin converts into sales/signups
   • which boards/topics produce revenue

If you’re a blogger, affiliate marketer, Etsy/shop owner, or content site, I’d lean Tailwind. If you’re a marketing team running many social channels, I’d lean Later.

If your main goal is “schedule pins + know which pins actually send people to my website,” I’d look at these:

Best overall: Tailwind

Best for Pinterest-first creators, bloggers, shops, and affiliate sites.

Why it fits:

• Pinterest-specific scheduling (not just a general social media queue)
• Smart scheduling based on your account activity
• Pin-level reporting, including which Pins drive clicks/traffic
• Website insights to see what content from your site is being shared support.tailwindapp.com

Choose this if: Pinterest is a serious traffic channel for you.

Best if you manage multiple social platforms: Later

Good if you also post on Instagram, TikTok, Facebook, etc.

Pros:

• Pinterest scheduling calendar
• Link tracking and analytics features
• Can identify Pins driving clicks (with supported plans/features) later.com

Choose this if: Pinterest is one channel among many.

Cheapest/simple option: Pinterest’s built-in scheduler + analytics

Pinterest itself lets business accounts schedule Pins and use Pinterest Analytics to see top Pins, boards, and performance metrics. create.pinterest.com

Choose this if: You only need basic scheduling and don’t want another subscription.

My recommendation by use case

One important setup tip: connect your Pins to Google Analytics with UTM parameters. That lets you see not just “this Pin got clicks,” but whether those clicks became sales, email signups, or other conversions.

If you tell me whether you’re using Pinterest for a blog, ecommerce store, affiliate marketing, or a service business, I can narrow it down.