ChatGPT answers, unedited

If you want one tool that both schedules Pins and tells you which Pins are actually driving website traffic, I’d use Tailwind.

Why it fits:

• Scheduling: Tailwind’s SmartSchedule automatically chooses posting slots based on your audience and lets you bulk schedule Pins. support.tailwindapp.com
• Traffic analytics: Its Insights dashboard tracks outbound clicks—the clicks that send someone from Pinterest to your website—and lets you analyze them over time and at the Pin level. support.tailwindapp.com
• Identify winners: You can sort/analyze Pins by outbound clicks, saves, impressions, etc., so you can see which content is actually generating traffic rather than just getting impressions. www.tailwindapp.combusiness.pinterest.com
• Website/conversion tracking: Tailwind also supports Google Analytics integration, allowing you to connect Pinterest activity with visits, transactions, and revenue. www.tailwindapp.combusiness.pinterest.com
• Pinterest itself lists Tailwind as a Pinterest Business Partner. business.pinterest.com

My recommendation

Tailwind + Pinterest Analytics + Google Analytics is probably the strongest setup:

Tailwind → schedule Pins → Pinterest → outbound clicks → Google Analytics → website conversions/revenue

Pinterest's own analytics are actually quite good too: you can see individual Pin stats, including outbound clicks, and Conversion Insights can show top Pins driving page visits and other conversions. help.pinterest.com

So if you want simplicity, go with Tailwind. If you already have a Pinterest Business account and don't need advanced scheduling, you could potentially get surprisingly far with Pinterest Analytics alone.

If you tell me what kind of website/business you have (blog, Shopify store, affiliate site, etc.), I can recommend the best setup and what metrics to watch.

If your main goal is “schedule Pins + know which Pins actually send people to my website,” I’d use tailwindapp.com.

Why it fits:

• Scheduling: Tailwind has a Pinterest scheduler, SmartSchedule, bulk scheduling, and spacing controls. Tailwind Knowledge Base Tailwind
• Traffic analytics: You can see outbound clicks at the Pin and board level—the metric that represents people leaving Pinterest for your site. Tailwind Tailwind Knowledge Base
• Website/ROI tracking: Tailwind says its Google Analytics integration can connect Pinterest activity to visits, transactions, and revenue down to the specific Pin. Tailwind
• Optimization: It can help identify which topics, URLs, boards, and Pins are actually producing traffic rather than just getting impressions or saves. Tailwind

The setup I'd recommend

Tailwind + Pinterest Analytics + Google Analytics

Pinterest itself already reports outbound clicks, and its Analytics lets you sort your top Pins by outbound clicks. help.pinterest.com

Then use Google Analytics to answer the more important question: “Did that Pinterest visitor actually do something valuable on my website?”

So your funnel becomes:

Pin → outbound click → website session → signup/sale/etc.

If you want one tool rather than a stack, Tailwind is probably the closest match to what you're describing.

tailwindapp.com

If you tell me whether you're using Pinterest for a blog, ecommerce store, affiliate site, or service business, I can recommend the best setup and what metrics to watch.

If your main goal is “schedule Pins + figure out which Pins actually send people to my website,” I’d shortlist these:

Best overall: metricool.com

This is probably the closest match to what you described. Metricool lets you schedule and automatically publish Pins, while its Pinterest analytics show individual-Pin performance, including outbound clicks—the metric that tells you how many people left Pinterest for your site. Metricool Help Center Metricool Help Center

It’s particularly good if you want one dashboard where you can answer:

• Which Pins get the most website clicks?
• Which Pins get impressions but don't generate traffic?
• Which content/boards are driving results?
• How is Pinterest traffic changing over time?

Best for Pinterest-focused users: tailwindapp.com

Tailwind is more Pinterest-centric and has strong scheduling/automation. Its SmartSchedule recommends posting times based on your audience, and it offers detailed Pin analytics. It can also connect Pinterest performance with website metrics such as visits, transactions, and revenue through analytics integrations. Tailwind Tailwind Knowledge Base

I'd pick Tailwind over Metricool if Pinterest is a major part of your business and you want more Pinterest-specific workflow/optimization features.

Don't overlook Pinterest's own analytics

analytics.pinterest.com is free with a Pinterest business account. It already reports outbound clicks, top Pins, saves, Pin clicks, and—if you set up conversion tracking—website page visits, checkouts, revenue, etc. Pinterest Help Pinterest Help

So my recommendation would be:

Metricool → best all-in-one/simple choice
Tailwind → best if you're serious about Pinterest specifically
Pinterest Analytics + a scheduler → best if you want to minimize cost

One important distinction: “Pin clicks” aren't necessarily website traffic. You want outbound clicks (and ideally Google Analytics/UTM data) to determine which Pins actually bring visitors to your site. Pinterest Help

If you tell me how many Pins you publish per week and whether this is for a blog, ecommerce store, or service business, I can tell you which one I'd choose and what plan makes sense.

If your main goal is “schedule Pins + know which Pins are actually sending people to my website,” I’d look at these:

My picks:

• If Pinterest is your main traffic channel: use Tailwind. It’s built around Pinterest workflows, with scheduling, SmartSchedule timing, and reports that help identify which Pins are driving results. www.tailwindapp.comsupport.tailwindapp.com
• If you run Instagram/Facebook/LinkedIn too: use Metricool because you can keep everything in one dashboard and track links with analytics/UTMs. metricool.comwww.tailwindapp.com
• If you only need a queue and don’t care about deep Pinterest data: Buffer is simpler.

A good setup for measuring website traffic:

1. Create Pins with unique URLs or UTM parameters (example: ?utm_source=pinterest&utm_campaign=summer_pin1).
2. Schedule through Tailwind or Metricool.
3. Check Google Analytics for Pinterest → landing page → conversions.
4. Double down on Pins that generate outbound clicks, not just impressions or saves.

For most businesses trying to grow website traffic, I’d start with Tailwind + Google Analytics. If you’re managing several channels, I’d choose Metricool instead. metricool.comwww.tailwindapp.com

If your main goal is “schedule Pins + know which Pins actually send people to my website,” I’d use Tailwind.

My picks

1. Tailwind — best all-in-one

• Strong Pinterest-specific scheduling, including SmartSchedule and automatic spacing. www.tailwindapp.com
• Analytics can drill down to individual Pins and identify traffic-driving content.
• It can integrate with Google Analytics/Omniture to connect Pinterest activity with visits, transactions, and revenue. www.tailwindapp.com
• Best choice if Pinterest is a major traffic channel for you.

2. Metricool — best if you manage multiple social platforms

• Lets you schedule Pinterest and analyze Pin/board performance. metricool.com
• Better fit if you also want Instagram, TikTok, Facebook, etc. in the same dashboard.

3. Later — good scheduler, weaker for your specific goal

• Has Pinterest scheduling and analytics.
• However, its Pinterest analytics are primarily for Pins scheduled through Later, and click tracking is limited to certain paid plans. help.later.com

One important thing

Regardless of scheduler, Pinterest's own Analytics is worth connecting. Pinterest specifically reports Outbound Clicks, which measures clicks that take someone from Pinterest to your destination URL—the metric most directly relevant to website traffic. help.pinterest.com

For an even better picture, Pinterest's Conversion Insights can show page visits, checkouts, revenue, etc. attributed to Pinterest activity when tracking is configured. help.pinterest.com

My recommendation:
Tailwind + Pinterest Analytics + Google Analytics (with UTM parameters). That gives you both “which Pins get clicks?” and “which Pins actually bring valuable visitors/conversions?”

If you tell me what kind of website you have (blog, Shopify, service business, affiliate site, etc.) and roughly how many Pins you publish per week, I can narrow it down to the best tool/plan for you.

If your main goal is “schedule Pinterest Pins + know exactly which Pins are sending people to my website,” I’d use Tailwind.

Why it fits:

• Scheduling: bulk upload, drag-and-drop calendar, multi-board scheduling, and SmartSchedule for distributing Pins consistently. www.tailwindapp.comwww.tailwindapp.com
• Traffic analytics: its Insights show outbound clicks, which is the Pinterest metric that represents clicks through to your website. support.tailwindapp.com
• Pin-level analysis: you can identify which individual Pins are driving traffic, rather than just looking at overall account growth. www.tailwindapp.comwww.tailwindapp.com
• Board analysis: you can rank boards by outbound clicks, saves, impressions, etc. support.tailwindapp.com
• Website insights: it can show what people are pinning from your website. www.tailwindapp.comwww.tailwindapp.com

One important distinction

Pinterest itself also gives you Pin Stats, including outbound clicks, so you don't strictly need a third-party tool for analytics. help.pinterest.com And Pinterest lets Business accounts schedule Pins natively, although its native scheduler is much more limited. help.pinterest.com

So I'd choose:

Tailwind → if you want an all-in-one Pinterest growth/scheduling tool.
Pinterest Business → if you want the cheapest/simple option and don't mind managing scheduling yourself.

If you're trying to grow website traffic specifically, I'd lean strongly toward Tailwind, because its reporting is built around finding the Pins and boards generating outbound clicks. www.tailwindapp.comwww.tailwindapp.com

If you tell me roughly how many Pins you want to publish per week and whether you're using Shopify/WordPress/etc., I can also tell you which Tailwind plan/setup makes the most sense.

If you mean Pinterest, I’d use Tailwind as the scheduling tool, paired with Pinterest Analytics/Conversion Insights for the deepest traffic analysis.

My pick: Tailwind + Pinterest Analytics

Tailwind is probably the closest match to what you’re describing:

• Schedule Pins automatically and publish across boards.
• Its SmartSchedule recommends posting times based on audience engagement and historical traffic/conversion signals. support.tailwindapp.com
• Its analytics can show Pin clicks and outbound clicks, so you can identify Pins that actually send people off Pinterest. support.tailwindapp.com
• You can also analyze boards by outbound clicks, which is useful for figuring out which topics/boards are generating traffic. support.tailwindapp.com

Then use Pinterest's own Analytics for the authoritative Pinterest-side data. Pinterest specifically tracks outbound clicks (clicks leading to your website) and lets you sort your top Pins by outbound clicks. help.pinterest.com

Even better, Conversion Insights can show page visits, add-to-carts, checkouts, revenue, and the Pins driving those conversions. help.pinterest.com

What I'd choose based on your goal

If you're trying to grow a website with Pinterest traffic, I'd start with Tailwind. You can schedule everything there, then use Pinterest's native analytics to answer the more important question: "Which Pins are actually sending valuable people to my site?"

If you tell me what kind of website you have (blog, ecommerce, affiliate site, etc.) and roughly how many Pins you publish per week, I can also tell you whether Tailwind is worth paying for or if you can get away with a cheaper setup.

If your main goal is “schedule Pins + figure out which Pins actually send people to my website,” I’d use Tailwind.

Best fit: Tailwind

Tailwind

Why I’d pick it:

• Pinterest scheduling: SmartSchedule can choose optimized posting times, and you can schedule Pins across multiple boards. support.tailwindapp.com
• Traffic analytics: Tailwind’s Insights reports Outbound Clicks, which are clicks that take someone from Pinterest to your destination URL. support.tailwindapp.com
• Board-level analysis: You can rank boards by saves, impressions, Pin clicks, or outbound clicks, which is useful for figuring out what topics/boards are actually generating traffic. support.tailwindapp.com

Another good option: Buffer

Buffer

Buffer is good if you want a simpler multi-social scheduler, including Pinterest. But there's an important limitation: as of July 2026, Buffer says Pinterest isn't supported in its Analyze dashboard; you only get basic Pinterest post metrics in the publishing area. support.tailwindapp.comsupport.buffer.com

Don't overlook Pinterest itself

You should also connect a Pinterest Business account and use Pinterest Analytics alongside whichever scheduler you choose. Pinterest directly reports Outbound Clicks for individual Pins and can show your top-performing Pins. help.pinterest.com

My recommendation:
Tailwind + Pinterest Analytics, especially if Pinterest is an important source of website traffic. Tailwind handles the scheduling/workflow, while Pinterest gives you the native performance data.

If you tell me what kind of website you have (blog, Etsy/shop, service business, affiliate site, etc.) and roughly how many Pins you publish per week, I can tell you which setup is likely worth paying for.

If your main goal is “schedule Pins + figure out which Pins actually send people to my website,” I’d use Tailwind.

Best fit: Tailwind

Why I’d pick it:

• Pinterest-first scheduling with SmartSchedule and bulk scheduling. support.tailwindapp.comwww.tailwindapp.com
• Pin-level analytics so you can identify which individual Pins are driving traffic, not just overall account engagement. support.tailwindapp.comwww.tailwindapp.com
• Website/traffic analytics, including integration with Google Analytics and the ability to analyze visits, transactions and revenue down to specific Pins. www.tailwindapp.com
• It can also show which content is getting clicked/saved and help you optimize future Pins. www.tailwindapp.com

Alternative: Buffer

Buffer is better if you want one scheduler for Pinterest + Instagram + Facebook + TikTok, but its Pinterest analytics are less specialized. support.buffer.com

One important thing

You should also connect a Pinterest Business account and use Pinterest's own Analytics/Conversion Insights. Pinterest specifically reports outbound clicks and can show your top converting Pins/page visits, which is exactly the metric you care about for website traffic. help.pinterest.com

My recommendation:
Tailwind + Pinterest Analytics + Google Analytics if Pinterest is an important traffic channel. Tailwind handles the scheduling/optimization; Pinterest and GA give you the ground truth on traffic and conversions.

If you tell me what kind of website you have (blog, Shopify store, affiliate site, service business, etc.), I can tell you which setup I'd use and what metrics I'd track.

If you want one tool that both schedules Pins and tells you which Pins are actually driving website traffic, I’d use Tailwind.

Why it fits:

• Scheduling: drag-and-drop calendar, bulk scheduling, and SmartSchedule that recommends posting times based on audience/activity data. support.tailwindapp.com
• Traffic analysis: its Top Pins/analytics reports identify Pins generating traffic, including outbound clicks. It can also connect Pinterest activity with website metrics such as visits and revenue. www.tailwindapp.com
• Pin-level analysis: you can sort/filter performance by things like URL, board, date, and individual Pin, which is useful for figuring out what content actually brings people to your site. www.tailwindapp.com

My recommendation

Start with Tailwind + Pinterest Analytics. Tailwind handles the workflow; Pinterest's own analytics gives you the authoritative Pinterest-side numbers. Pinterest specifically tracks Outbound Clicks, which are clicks that take someone from Pinterest to your destination URL. help.pinterest.com

If your real goal is “Which exact Pins are making me money / generating website sales?”, Pinterest's Conversion Insights can go further, showing top Pins by page visits, add-to-carts, checkouts, and revenue. help.pinterest.com

Bottom line:
👉 Tailwind if you want an all-in-one scheduling + analytics tool.
👉 Tailwind + Pinterest Analytics/Conversion Insights if website traffic and conversions are especially important.

If you tell me what your website sells (blog, Etsy, Shopify, affiliate site, etc.), I can recommend the best setup and the cheapest plan to start with.

If your main goal is “schedule Pins + know exactly which Pins are sending people to my website,” I’d use Tailwind.

Why it fits:

• Scheduling: visual calendar, bulk scheduling, and SmartSchedule for choosing posting times. www.tailwindapp.com
• Pin-level analytics: you can analyze performance down to individual Pins, including clicks and outbound clicks. www.tailwindapp.com
• Website traffic: Tailwind integrates with Google Analytics so you can connect Pinterest activity with website visits, transactions, and revenue. www.tailwindapp.com
• Optimization: it lets you sort/filter by things like URL, keywords, board, and date to identify what content is actually working. www.tailwindapp.com

The setup I'd recommend

Tailwind + Pinterest Analytics + Google Analytics

Pinterest itself gives you outbound clicks—the metric specifically measuring clicks that take someone off Pinterest to a destination URL. help.pinterest.com

Then Google Analytics tells you what those visitors do after they arrive: sessions, conversions, purchases, etc.

So you can answer questions like:

“Which Pin generated the most website visits?”
“Which Pin generated the most revenue?”
“Which topics/designs get lots of impressions but almost no traffic?”
“Which URLs should I make more Pins for?”

If you want one tool rather than a stack, Tailwind is probably the closest match. If you're primarily looking for a cheap/simple scheduler and don't need deep attribution, Pinterest's native scheduler + Pinterest Analytics may be enough. analytics.pinterest.com

If you tell me what kind of website you have (blog, Shopify store, affiliate site, etc.) and roughly how many Pins you publish per week, I can tell you which setup I'd choose and whether Tailwind is worth paying for.

If your main goal is schedule Pinterest pins + see which pins actually send people to your website, I’d start with Tailwind. It’s one of the few tools built specifically around Pinterest rather than treating Pinterest as just another social network. It includes pin scheduling, SmartSchedule timing, and analytics that can show which pins are driving clicks/traffic. support.tailwindapp.comwww.tailwindapp.com

A good setup would be:

Best all-in-one Pinterest growth tool

Tailwind

• ✅ Schedule pins weeks/months ahead
• ✅ Visual calendar
• ✅ Smart timing recommendations
• ✅ Pin-level analytics (which pins get clicks/saves)
• ✅ Website insights and traffic tracking integrations support.tailwindapp.comwww.tailwindapp.com
• Best for: bloggers, ecommerce stores, affiliate sites, creators

If you already use a broader social media scheduler

• Buffer — easier if you manage Instagram, Facebook, LinkedIn, etc. too, but Pinterest-specific analytics are usually less deep.
• Later — good visual planning, especially if your workflow is image-heavy.
• Hootsuite — better for teams managing many channels, approvals, and reporting.

For measuring website traffic, I’d pair the scheduler with:

• Google Analytics — see sessions, conversions, and revenue from Pinterest traffic.
• Pinterest Business analytics — see impressions, saves, outbound clicks.
• Use UTM parameters on pin URLs so you can tell exactly which pin/campaign generated visits.

My pick by use case:

• Solo blogger / affiliate site: Tailwind + Google Analytics
• Ecommerce: Tailwind + Shopify analytics + GA4
• Agency managing many platforms: a multi-channel scheduler + GA4

If you tell me whether you’re using Pinterest for a blog, Etsy/shop, affiliate site, or ecommerce store, I can narrow it down.

If you want both Pinterest pin scheduling and knowing which pins actually send people to your website, I’d look at tools that combine publishing + analytics rather than a scheduler alone.

Here are the strongest options:

My recommendation by use case:

• Blog/shop relying heavily on Pinterest traffic: use Tailwind + Google Analytics (GA4). Tailwind helps you schedule and optimize; GA4 tells you which pins actually create sessions, sales, or signups.
• You want one dashboard for all social channels: use Metricool.
• You are just starting and want cheap/simple: use Pinterest Business Analytics + a scheduler.

For the traffic side, make sure your pins use UTM tracking links (for example: utm_source=pinterest&utm_medium=organic&utm_campaign=pin_name). Pinterest’s own analytics can show outbound clicks, but your website analytics will tell you what happened after the click (time on page, conversions, purchases, email signups, etc.). help.pinterest.com

If your goal is growing a blog/ecommerce site from Pinterest, I’d lean toward Tailwind + GA4 rather than a general social scheduler.

If you mean Pinterest pins (scheduling + tracking which pins send people to your website), you’ll usually want a combination of a Pinterest scheduler and analytics/tracking tools.

Best all-in-one options

Tailwind — Best overall for Pinterest creators and brands

• Schedule pins in advance
• Create posting calendars
• See engagement trends
• Track which pins perform best
• Has Pinterest-focused analytics and optimization features
• Good if Pinterest is a major traffic channel

Buffer — Best if you manage multiple social platforms

• Schedule Pinterest posts alongside Instagram, Facebook, LinkedIn, etc.
• Basic analytics
• Cleaner workflow for teams

Metricool — Best reporting dashboard

• Pinterest scheduling
• Performance reports
• Website/social analytics overview
• Useful if you want to compare Pinterest with other channels

For knowing which pins actually drive website traffic

Use the scheduler plus:

Google Analytics (GA4)

• Shows sessions, conversions, and revenue from Pinterest traffic
• Lets you identify landing pages and campaigns

Google Search Console

• Useful for understanding search visibility and content performance (not Pinterest-specific)

Also add UTM parameters to your pin links, for example:

?utm_source=pinterest&utm_medium=social&utm_campaign=spring_collection&utm_content=pin_design_a

Then you can answer questions like:

• “Which pin design sends the most visitors?”
• “Which pins lead to sales/signups?”
• “Which boards actually generate traffic?”

My recommendation by use case

If you tell me your setup (blog, Etsy, Shopify, service business, affiliate site, etc.) and how many pins you post per week, I can narrow it down.

If your main goal is schedule Pinterest Pins + see which Pins actually send people to your website, I’d start with Tailwind.

🥇 Best fit: Tailwind

It’s particularly Pinterest-focused and combines:

• Pin scheduling with a visual calendar
• SmartSchedule to space Pins automatically
• Bulk scheduling
• Pin-level analytics
• Outbound clicks — so you can see which Pins are sending visitors off Pinterest to your site
• Top Pins reports to identify your traffic-driving content
• Website insights and reporting support.tailwindapp.comsupport.tailwindapp.com

Tailwind also recently analyzed 1.2 million Pins across 17,000+ accounts, using outbound clicks as its measure of traffic-driving success. www.tailwindapp.com

🥈 Alternative: Metricool

Metricool is a better choice if you want to manage Pinterest alongside Instagram, Facebook, TikTok, etc. It can schedule Pins and report on impressions, saves, engagement, and website clicks. metricool.com

What I'd choose

One important distinction: Pinterest's "Pin clicks" aren't necessarily website visits. You want to pay particular attention to Outbound Clicks, which represent clicks to the destination URL. support.tailwindapp.comsupport.tailwindapp.com

If you tell me what kind of website you have (blog, Etsy, Shopify, affiliate site, etc.) and roughly how many Pins you want to publish per week, I can recommend the best tool/plan for your situation.

If your main goal is “schedule Pins + figure out which individual Pins actually send people to my website,” I’d use Tailwind.

Why it fits:

• Scheduling: visual calendar, bulk scheduling, SmartSchedule, and automatic spacing across boards. support.tailwindapp.com
• Pin-level analytics: its Top Pins/Pin Inspector reports show which Pins are getting clicks and engagement. www.tailwindapp.com
• Website traffic: it tracks outbound clicks—people clicking from Pinterest to your destination URL—and can connect Pinterest activity with website visits/revenue through analytics integrations. www.tailwindapp.com
• It's specifically built around Pinterest rather than treating Pinterest as just another social network.

My shortlist

Metricool can schedule and analyze Pinterest too, and is worth considering if you also want Instagram, Facebook, TikTok, etc. in the same dashboard. metricool.com

One important distinction: if you want to know not just which Pins get outbound clicks, but which Pins ultimately produce website conversions/sales, I'd pair the scheduler with Google Analytics + UTM-tagged Pin URLs. Pinterest itself reports outbound clicks and top Pins, but downstream attribution requires connecting the traffic to your site analytics. help.pinterest.com

If you tell me how many Pins you plan to publish per day and what your website sells, I can recommend the cheapest setup that gives you reliable Pin → website → sale attribution.

If your goal is specifically Pinterest scheduling + identifying which Pins drive website traffic, the best tool depends on how much analysis you need.

Here are the strongest options:

For understanding which Pins actually send visitors to your website, I'd recommend combining Pinterest analytics with a web analytics platform:

• Pinterest Business Analytics shows impressions, saves, outbound clicks, and engagement by Pin.
• Google Analytics 4 shows what Pinterest visitors do after arriving on your site—sessions, conversions, revenue, bounce rate, and more.
• Add UTM parameters to your Pin URLs so you can identify traffic from individual campaigns or scheduled batches inside GA4.

If you only want one tool

Tailwind is probably the closest match:

• Schedule Pins weeks or months ahead
• Smart scheduling based on engagement
• Track Pin performance
• Monitor click performance
• Supports multiple Pinterest accounts

If you want the deepest analytics

Use:

• Tailwind (or Metricool) for scheduling
• Pinterest Business Analytics for Pin metrics
• Google Analytics 4 for website traffic and conversions

That combination gives you both which Pins get clicks and which Pins generate meaningful website results, such as newsletter signups or sales.

If your website runs on Shopify, WordPress, Etsy, or another platform, I can also recommend the setup that integrates best with your stack.

If your priority is Pinterest scheduling plus understanding which Pins actually send traffic to your website, there are a few strong options depending on how deep you want the analytics to be.

For most people who care about Pinterest traffic, I'd recommend one of these setups:

Option 1: Tailwind + Google Analytics (best overall)

• Schedule Pins with Tailwind.
• Add UTM parameters to your Pin URLs.
• Use Google Analytics to see:
  • Which Pins send visitors
  • Which boards perform best
  • Bounce rate
  • Time on site
  • Conversions and sales

This gives you both publishing and accurate website performance data.

Option 2: Metricool (my favorite all-in-one)
Metricool combines:

• Pinterest scheduling
• Pinterest analytics
• Website analytics (when connected)
• Cross-platform reporting
• Performance dashboards

It's one of the few tools that makes it easier to connect Pinterest activity with website visits without constantly switching between apps.

If your goal is growing blog or product traffic

I'd use:

1. Pinterest scheduler (Tailwind or Metricool)
2. Google Analytics with UTM tracking
3. Pinterest's own analytics to compare impressions, saves, outbound clicks, and engagement

Then you can answer questions like:

• Which Pin design gets the most clicks?
• Which keywords drive traffic?
• Which boards produce the most website visits?
• Which Pins actually lead to sales or email signups?

If you're running a content site or online store, Metricool is probably the strongest single tool. If you're Pinterest-first and want the most Pinterest-specific features, Tailwind remains an excellent choice, paired with Google Analytics for deeper traffic analysis.

If your goals are (1) scheduling Pins and (2) identifying which Pins actually send people to your website, these are the strongest options:

My recommendation

For Pinterest specifically:

• Use Tailwind for scheduling. It's built around Pinterest and includes SmartSchedule, board management, and queue automation. Many Pinterest marketers still consider it the most capable dedicated scheduler. Community feedback also consistently points to Tailwind offering more Pinterest-specific functionality than general social media schedulers. www.reddit.com

• Use Pinterest Business Analytics to measure results. It reports Outbound Clicks, which is the metric that tells you which Pins are driving visitors to your website. You can sort your top-performing Pins by outbound clicks instead of impressions or saves, making it easy to identify traffic winners. help.pinterest.com

If your goal is growing blog or product traffic

A simple workflow is:

1. Schedule 5–15 Pins per day with Tailwind.
2. Every week, open Pinterest Analytics.
3. Sort Pins by Outbound Clicks.
4. Create new Pin designs for the pages already getting the most clicks, rather than only focusing on Pins with lots of saves or impressions. Pinterest's own analytics make it easy to compare these metrics. help.pinterest.com

If you also use Google Analytics 4 (GA4) with UTM-tagged Pin URLs, you can go one step further and see not just which Pins generated clicks, but which ones led to signups, purchases, or other conversions. This gives you a fuller picture than Pinterest analytics alone.

If your main goal is “schedule Pinterest pins + see which pins actually send people to my website,” I’d look at these:

Best overall: Tailwind

Best for Pinterest-first creators, bloggers, ecommerce, and affiliate sites.

Why:

• Strong Pinterest scheduling workflow (calendar, bulk scheduling, SmartSchedule). support.tailwindapp.com
• Pin-level analytics to identify top-performing pins and traffic drivers. www.tailwindapp.comsupport.tailwindapp.com
• Website insights help connect Pinterest activity back to your site. www.tailwindapp.com

Choose it if Pinterest is a major traffic channel.

Best if you manage multiple social platforms: Later

Best for brands posting to Pinterest + Instagram/TikTok/etc.

Why:

• Pinterest scheduling is built in. help.later.com
• Pinterest analytics can show performance trends and which scheduled pins are driving results (with some feature limits depending on plan). help.later.com

Choose it if Pinterest is one part of a broader content calendar.

My suggested setup for website traffic growth

1. Use Tailwind for scheduling and Pinterest optimization. www.tailwindapp.comsupport.tailwindapp.com
2. Add Google Analytics + UTM tags to your Pin URLs so you can see:
   • which pin sends visitors
   • which pin converts into sales/signups
   • which boards/topics produce revenue

If you’re a blogger, affiliate marketer, Etsy/shop owner, or content site, I’d lean Tailwind. If you’re a marketing team running many social channels, I’d lean Later.

If your main goal is “schedule pins + know which pins actually send people to my website,” I’d look at these:

Best overall: Tailwind

Best for Pinterest-first creators, bloggers, shops, and affiliate sites.

Why it fits:

• Pinterest-specific scheduling (not just a general social media queue)
• Smart scheduling based on your account activity
• Pin-level reporting, including which Pins drive clicks/traffic
• Website insights to see what content from your site is being shared support.tailwindapp.com

Choose this if: Pinterest is a serious traffic channel for you.

Best if you manage multiple social platforms: Later

Good if you also post on Instagram, TikTok, Facebook, etc.

Pros:

• Pinterest scheduling calendar
• Link tracking and analytics features
• Can identify Pins driving clicks (with supported plans/features) later.com

Choose this if: Pinterest is one channel among many.

Cheapest/simple option: Pinterest’s built-in scheduler + analytics

Pinterest itself lets business accounts schedule Pins and use Pinterest Analytics to see top Pins, boards, and performance metrics. create.pinterest.com

Choose this if: You only need basic scheduling and don’t want another subscription.

My recommendation by use case

One important setup tip: connect your Pins to Google Analytics with UTM parameters. That lets you see not just “this Pin got clicks,” but whether those clicks became sales, email signups, or other conversions.

If you tell me whether you’re using Pinterest for a blog, ecommerce store, affiliate marketing, or a service business, I can narrow it down.