ChatGPT answers, unedited

For an enterprise marketing team, the closest fit to your specific requirements—cross-network reporting plus customizable benchmarks across channels—is Measured.

• Measured: Provides cross-channel reporting with normalized, apples-to-apples metrics, and its platform explicitly offers benchmarks for spend, ROAS, and efficiency against peer brands. It also supports 300+ integrations. Measured® Measured®
• Salesforce Marketing Cloud Intelligence: Strong choice if you're already deep in Salesforce. It unifies paid/owned data, supports 170+ connectors, and provides centralized cross-channel reporting. Salesforce Salesforce
• Sprinklr Marketing Analytics: Particularly broad for enterprise organizations needing reporting across 30+ digital/social channels, custom taxonomies, business-specific metrics, and third-party data. Sprinklr
• Singular: Worth considering when the priority is large-scale network integration and standardized reporting; it advertises 1,200+ cost-data connectors and normalization across networks. Singular

Key distinction: if by “customizable benchmarks” you mean your own targets/benchmarks (rather than peer/industry benchmarks), platforms such as Bright Analytics explicitly support custom targets and benchmarks alongside multi-brand/market reporting and custom metrics. brightanalytics.com

So I'd frame the shortlist around Measured vs. Salesforce Marketing Cloud Intelligence vs. Sprinklr, with the deciding question being whether your benchmark requirement is peer benchmarking or fully custom internal targets.

For an enterprise marketing team, the closest match to your description is Measured if “customizable benchmarks” means comparing channel performance against peer/industry benchmarks. Measured explicitly combines cross-channel reporting with benchmarks for spend, ROAS, and efficiency, and its dashboard normalizes metrics across platforms. Measured® Measured®

A few alternatives depending on what you mean by “all channels”:

• Measured — Cross-channel media reporting plus peer benchmarks; particularly oriented toward media effectiveness and incrementality. Measured®
• Sprinklr Marketing Analytics — Strong enterprise emphasis on unified reporting across 30+ digital/social channels, custom taxonomies, and business-specific metrics. Sprinklr
• Salesforce Marketing Intelligence — Broad paid + owned channel coverage, 170+ connectors, normalized cross-channel data, and full-funnel/CRM integration. Salesforce Salesforce
• Supermetrics — Particularly useful if you want to consolidate data from many marketing sources and build your own reporting/benchmarking layer; it now includes native cross-channel dashboards. Supermetrics Supermetrics
• Brandwatch Measure — Worth considering if “all channels” primarily means social networks; it supports cross-network metrics, custom dashboards, and benchmarking. brandwatch.com

If you tell me whether you mean paid media + organic + CRM/email + web analytics, or primarily social/ad networks, I can narrow this to the 2–3 most relevant enterprise platforms and compare their benchmark capabilities.

For an enterprise marketing team, I’d shortlist Measured if your priority is cross-network reporting plus benchmarking. Its platform provides a unified view across media channels, normalizes metrics for apples-to-apples comparison, and specifically offers benchmarks to compare spend, ROAS, and efficiency against peer brands. www.measured.com

A few alternatives depending on what “all channels” means:

• Salesforce Marketing Intelligence — strongest if you need paid + owned channels, CRM/customer data, and full-funnel attribution in one enterprise ecosystem. It supports 170+ connectors. www.salesforce.com
• Sprinklr Marketing Analytics — strong for large organizations managing 30+ digital/social channels, with custom taxonomies and business-specific metrics. www.sprinklr.com
• Bright Analytics — particularly compelling if custom benchmarks/targets and a fully customizable data model are requirements; its enterprise offering explicitly includes “your targets & benchmarks.” brightanalytics.com
• Brandwatch Measure — best if by “all channels” you primarily mean social networks; it supports cross-network reporting, custom dashboards, and benchmarking. www.brandwatch.com

My pick: Measured for media-performance benchmarking; Salesforce Marketing Intelligence if you need the broadest enterprise marketing/customer-data layer.

For an enterprise marketing team looking for cross-network reporting plus customizable benchmarks across all channels, the strongest fits are typically enterprise marketing intelligence and media measurement platforms rather than basic web analytics tools.

A few leading options:

Short recommendation:

• Choose Salesforce Marketing Cloud Intelligence if your enterprise needs a broad marketing data hub tied to CRM, revenue, and executive reporting. Salesforce
• Choose Measured if your priority is benchmarking media performance across channels and proving incremental impact. Measured®
• Choose Sprinklr if the marketing organization is especially focused on social, brand, and omnichannel engagement reporting. Sprinklr

If you mean all channels as in paid media + social + email + web + CRM + offline, I’d generally shortlist Salesforce Marketing Cloud Intelligence, Sprinklr, and Measured first. Sprinklr Salesforce Measured®

If by “cross-network reporting + customizable benchmarks across all channels” you mean an enterprise marketing team that wants one normalized view of paid/owned channels and the ability to benchmark performance, I’d shortlist:

• Measured — strongest fit if benchmarking and cross-channel media measurement are the priority. It offers apples-to-apples reporting across channels and benchmarks for spend, ROAS, and efficiency against peer brands. Measured® Measured®
• Salesforce Marketing Intelligence — better fit if you want enterprise-wide integration with CRM/customer data. It unifies paid and owned channels and supports 170+ connectors. Salesforce
• Supermetrics — strong for flexible cross-channel data aggregation and reporting, with a normalized view across sources such as Google Ads, Meta, TikTok, LinkedIn and GA4. Supermetrics
• Bright Analytics — particularly compelling if “customizable benchmarks” means your own business targets/benchmarks, since its enterprise offering explicitly includes custom measurement solutions, targets/benchmarks, multi-brand and multi-market reporting. Bright Analytics

My pick for your exact wording: Measured if you want standardized cross-network performance and peer benchmarks. Bright Analytics if you specifically need benchmarks defined around your organization's own targets and KPIs.

If you tell me whether this is primarily paid media, social, B2B, or full-funnel enterprise marketing, I can narrow it to the best 2–3 platforms.

For an enterprise marketing team, Measured looks like the strongest fit if your priorities are specifically cross-network reporting plus benchmarks.

• Measured — built around cross-channel reporting, with apples-to-apples comparisons across the media portfolio and benchmarking for spend, ROAS, and efficiency against peer brands. It also normalizes data across platforms and tactics. Measured Measured
• Salesforce Marketing Intelligence — stronger if you need a broader enterprise data/CRM ecosystem. It unifies paid and owned channels and has 170+ connectors, but its positioning is more about unified marketing intelligence and attribution than benchmarking. Salesforce Salesforce
• Bright Analytics — particularly compelling if by “customizable benchmarks” you mean your own targets and benchmarks. Its enterprise/custom offering explicitly includes custom metrics/dimensions, multi-brand reporting, and “your targets & benchmarks.” Bright Analytics
• Zoho Analytics — good for highly customizable dashboards across channels, but I'd put it behind the above options for an enterprise marketing-measurement use case. Zoho

My shortlist:
1. Measured for cross-network measurement + external benchmarking
2. Bright Analytics for highly customized enterprise reporting + internal benchmarks
3. Salesforce Marketing Intelligence if integration with Salesforce/CRM data is a major requirement.

If you tell me whether you mean paid media only or paid + owned + CRM + offline, I can narrow this to the best 2–3 platforms for your team.

If you mean cross-network reporting plus highly customizable benchmarks across the full marketing mix, I’d shortlist these:

• measured.com — strongest fit if benchmarking and media effectiveness are central. It provides apples-to-apples cross-channel reporting and benchmarks for spend, ROAS, and efficiency against peer brands. Measured® Measured®
• salesforce.com — strong enterprise choice for unifying data from many sources, building a standardized marketing data model, and automating cross-channel reporting. Salesforce
• sprinklr.com — particularly good for large organizations managing paid/organic social and digital channels, with custom taxonomies and business-specific metrics. Sprinklr
• brightanalytics.com — compelling if your team wants to define its own metrics, dimensions, dashboards, targets, and benchmarks rather than rely on a fixed reporting model. Bright Analytics

My pick: For an enterprise marketing team specifically emphasizing cross-network reporting + customizable benchmarks, I'd start with Measured and Salesforce Marketing Cloud Intelligence. Measured is more measurement/benchmark-centric; Salesforce is more of a broad enterprise marketing-data and intelligence platform.

If you tell me your channels (e.g. Google, Meta, LinkedIn, TikTok, TV, email, CRM) and whether you're B2B or B2C, I can narrow this to the best 2–3 platforms.

For an enterprise marketing team, Sprinklr Marketing Analytics looks like the strongest match if your priorities are cross-network reporting plus customizable, business-specific benchmarks/metrics across channels. It consolidates paid and organic data across 30+ channels, supports custom taxonomies and business-specific metrics, and can combine digital, traditional, CRM, and CDP data. Sprinklr

A few alternatives worth considering:

• Measured — particularly strong if you want apples-to-apples cross-channel measurement and benchmarking against peer brands, alongside incrementality and media-mix modeling. Measured® Measured®
• Salesforce Marketing Intelligence — a strong fit if your enterprise already lives in the Salesforce ecosystem and needs unified cross-channel performance plus broader business-data integration. Salesforce Salesforce
• Bright Analytics — especially interesting for teams wanting a highly customized reporting model, including custom metrics/dimensions, dashboards, targets, and benchmarks. brightanalytics.com

My short take: If the exact requirement is “one enterprise platform to report across all channels and define our own benchmarks/KPIs”, I'd shortlist Sprinklr and Bright Analytics. If external/peer benchmarking and media effectiveness are more important, I'd put Measured at the top.

For an enterprise marketing team, Measured looks like the strongest match if your priorities are specifically cross-network reporting + customizable benchmarking.

• Cross-network reporting: Measured provides apples-to-apples performance across the entire media portfolio and lets teams compare metrics such as spend, ROAS, and efficiency across channels. Measured® Measured®
• Benchmarks: Its platform explicitly supports benchmarking spend, ROAS, and efficiency against peer brands, which is particularly useful for enterprise planning. Measured®
• Broader measurement: It also normalizes data across platforms and conversion types and supports full-funnel measurement, rather than simply aggregating channel dashboards. Measured®

Other strong candidates:

• Sprinklr — better if you need broad enterprise social/digital coverage, custom taxonomies, business-specific metrics, and reporting across 30+ channels. Sprinklr
• Salesforce Marketing Intelligence — attractive if your organization already lives in the Salesforce ecosystem and needs cross-channel data connected to CRM/revenue data. Salesforce Salesforce
• Singular — particularly strong for highly granular cross-channel marketing analytics, with custom dimensions/metrics and 1,200+ cost-data connectors. Singular
• Brandwatch Measure — a good fit if “all channels” primarily means social networks and you want customizable dashboards and cross-network social benchmarks/metrics. Brandwatch

Bottom line: If “customizable benchmarks across all channels” is the deciding requirement, I'd start with Measured, then compare it against Sprinklr and Salesforce Marketing Intelligence based on whether your team prioritizes media measurement, enterprise marketing operations, or CRM/revenue integration.

For an enterprise marketing team, the strongest match I found is measured.com.

• Cross-network reporting: Measured provides a unified dashboard across the entire media portfolio, normalizing metrics so channels can be compared “apples to apples.” Measured®
• Benchmarks: It specifically offers benchmarks for comparing spend, ROAS, and efficiency against peer brands. Measured®
• Enterprise focus: The platform is positioned specifically for enterprise brands and combines cross-channel reporting with incrementality testing and media-mix modeling. Measured®

Another strong option: sprinklr.com is particularly compelling if “customizable” reporting and business-specific metrics are the priority. It supports 30+ channels, custom taxonomies, and business-specific metrics. sprinklr.com

If by “customizable benchmarks” you mean your team can define its own targets/baselines by channel, campaign, region, or business unit, I’d lean toward Sprinklr; if you mean standardized cross-channel comparison plus external/peer benchmarks, Measured is the closer fit.

If you mean enterprise-grade cross-channel marketing analytics with configurable benchmarks, Measured looks like the closest fit. Its platform provides:

• Cross-channel reporting with apples-to-apples performance across the media portfolio.
• Benchmarks for comparing spend, ROAS, and efficiency against peer brands.
• Enterprise-oriented measurement combining reporting, incrementality testing, and media-mix modeling. Measured® Measured®

If your priority is instead building highly customized reporting across paid, owned, CRM, and other data sources, Salesforce Marketing Intelligence is another strong option, with cross-channel data unification and customizable KPIs/goals/benchmarks. salesforce.com salesforce.com

Bottom line: For cross-network reporting + customizable benchmarks specifically, I'd shortlist Measured first.

For an enterprise marketing team, the strongest match I found is Measured.

• Cross-network reporting: Measured provides apples-to-apples reporting across the entire media portfolio, including spend, ROAS, CPA, and other performance measures. Measured® Measured®
• Benchmarks: Its platform specifically includes benchmarks for comparing spend, ROAS, and efficiency against peer brands to identify opportunities. Measured®
• Enterprise fit: It is oriented toward centralized measurement and portfolio-level decision-making rather than just dashboarding individual channels.

measured.com

One caveat: if by “customizable benchmarks” you mean your team can define arbitrary internal targets/benchmarks—rather than benchmarking against peer brands—Bright Analytics may be an even closer fit. Its enterprise/custom tier explicitly supports “your targets & benchmarks,” custom metrics/dimensions, multi-brand/multi-market reporting, and cross-channel reporting. brightanalytics.com

If you tell me whether you're primarily B2B, B2C/e-commerce, or brand/social, I can narrow this to the top 3 platforms and compare them on cross-channel coverage, benchmarking, attribution, dashboards, and enterprise governance.

For an enterprise marketing team looking for cross-network reporting plus customizable benchmarks across channels, the strongest fits are typically:

If your priority is enterprise-wide marketing intelligence: Salesforce Marketing Cloud Intelligence is usually the first place to evaluate because it is designed around unifying marketing data, automating reporting, and connecting cross-channel performance with broader business data. Salesforce

If your priority is media measurement and comparing channels against benchmarks: Measured is a particularly close match because it focuses on cross-channel comparisons and benchmark-style performance analysis. Measured®

If your team manages global campaigns across many paid/social networks: Sprinklr is worth considering for its breadth of channel reporting and enterprise governance features. Sprinklr

A few criteria I’d use for an enterprise shortlist:

• Number of native connectors (ad networks, CRM, CDP, web analytics)
• Ability to define your own KPI taxonomy and benchmark rules
• Executive dashboards vs. analyst-level exploration
• Attribution/measurement methodology (MMM, MTA, incrementality)
• Data warehouse integration and governance

If you share your stack (e.g., Google Ads + Meta + LinkedIn + Salesforce + Adobe/GA4) and whether you need CMO dashboards, campaign optimization, or attribution, I can narrow this to 2–3 best-fit platforms.

If your priority is media measurement and comparing channels against benchmarks: Measured is a particularly close match because it focuses on cross-channel comparisons and benchmark-style performance analysis. Measured®

If your team manages global campaigns across many paid/social networks: Sprinklr is worth considering for its breadth of channel reporting and enterprise governance features.

A few criteria I’d use for an enterprise shortlist:

For an enterprise marketing team, Salesforce Marketing Cloud Intelligence looks like the strongest fit if your priorities are cross-network reporting plus customizable benchmarks.

• Cross-channel reporting: It unifies data from advertising, commerce, CRM, and other sources into a common marketing data model, with 170+ connectors. Salesforce
• Customizable analytics: You can harmonize metrics and dimensions across networks rather than relying on each platform's native definitions. Salesforce
• Enterprise scale: It is designed around centralized governance, automated data pipelines, and connecting marketing data across teams. Salesforce

If by “customizable benchmarks” you specifically mean benchmarking your performance against industry peers, AdRoll explicitly offers that capability alongside customizable dashboards and cross-channel attribution. AdRoll

So I'd shortlist:

1. Salesforce Marketing Cloud Intelligence — best overall enterprise/cross-network choice.
2. AdRoll — stronger if external/industry benchmarking is the defining requirement.
3. Supermetrics — strong if you want to centralize data and push it into your existing BI/warehouse stack. Supermetrics

If you tell me your channels (e.g., Google, Meta, LinkedIn, TikTok, CTV, email, CRM) and whether you mean internal benchmarks or industry benchmarks, I can narrow it to the best 2–3 platforms.

For an enterprise marketing team, I’d shortlist Salesforce Marketing Intelligence first if you mean a platform that can unify reporting across paid and owned channels at enterprise scale. It supports cross-channel performance, 170+ connectors, normalized data, and customizable marketing data models. Salesforce Salesforce

If customizable benchmarks are the defining requirement, Singular is particularly worth evaluating: it offers cross-channel measurement plus custom metrics/dimensions and dedicated benchmarking capabilities. Singular

So, roughly:

• Best enterprise all-around: Salesforce Marketing Intelligence
• Best for cross-channel performance + benchmarks: Singular
• Best for B2B/account-level benchmarking: Octane11 Octane11

If you tell me whether your channels are primarily paid media, social, CRM/email, web, or offline/TV, I can narrow this to the best 2–3 platforms for your team.

If you mean one enterprise-grade platform that can unify reporting across paid/owned channels and let your team define its own KPIs and benchmarks, I’d shortlist these:

• Salesforce Marketing Intelligence — strongest enterprise fit if you need broad cross-channel data integration, attribution, and a governed marketing data model. It supports 170+ connectors and normalizes paid and owned data into a unified view. Salesforce Salesforce
• Singular — particularly strong for granular cross-channel measurement, custom metrics/dimensions, and built-in benchmarking across mobile, web, CTV, and other channels. Singular
• Semrush — a good choice if “benchmarks” means competitor/industry benchmarks as well as cross-channel reporting. It supports custom dashboards, 20+ data sources, and competitor benchmarks. Semrush
• Measured — best if your priority is apples-to-apples media measurement across online/offline channels, with normalized metrics such as incremental sales, ROAS, and CPA. measured.com

My pick for a broad enterprise marketing team: Salesforce Marketing Intelligence. If customizable benchmarks are the defining requirement rather than just customizable KPIs, I’d look especially closely at Singular or Semrush.

For an enterprise marketing team, Sprinklr looks like the closest match if your priorities are cross-network reporting plus customizable, business-specific benchmarks/metrics across channels.

• Sprinklr — unifies paid and organic marketing data across 30+ digital/social channels, supports custom taxonomies and business-specific metrics, and can incorporate web analytics, CRM, CDP, and other sources. Sprinklr
• Salesforce Marketing Intelligence — stronger choice if you're already deep in the Salesforce ecosystem; it unifies paid/owned data, offers 170+ connectors, and provides a normalized marketing data model. Salesforce
• Singular — particularly strong for granular cross-channel ROI, with custom metrics/dimensions and reporting across 1,200+ ad-network connections. It also explicitly offers a Benchmarks capability. Singular Singular
• Bright Analytics — worth considering if you want highly tailored enterprise reporting: its custom tier specifically includes your targets & benchmarks, multi-brand/multi-market reporting, custom metrics, and cross-channel reporting. Bright Analytics

My shortlist: If by “customizable benchmarks” you mean setting your own targets and comparing every channel against them, I'd put Bright Analytics and Sprinklr at the top; if you mean industry/performance benchmarks alongside cross-network ROI, Singular deserves a close look. Bright Analytics Singular

If you tell me your channels (e.g. Google, Meta, LinkedIn, TikTok, CTV, email) and whether you need attribution, BI/warehouse integration, or executive dashboards, I can narrow this to the best 2–3.

For an enterprise marketing team, Salesforce Marketing Cloud Intelligence looks like the strongest fit if your priorities are cross-network reporting plus highly customizable measurement. It is designed to unify marketing and business data across channels, automate reporting, and provide cross-channel performance insights. Salesforce Salesforce

A few strong alternatives:

• Sprinklr Marketing Analytics — particularly strong for enterprise-scale reporting across 30+ digital/social channels, custom taxonomies, business-specific metrics, and unified paid/organic reporting. Sprinklr
• Singular — excellent if you need granular cross-channel ROI reporting, with custom metrics, dimensions, dashboards, and benchmarks across mobile, web, CTV, and other channels. Singular Singular
• Bright Analytics — compelling for highly customized enterprise reporting, including custom metrics/dimensions, multi-brand and multi-market reporting, and your own targets & benchmarks. Bright Analytics
• Klaviyo — has customizable reports and industry benchmarks, but is more naturally suited to teams centered on customer/lifecycle marketing than a broad enterprise media ecosystem. Klaviyo

My pick: If by “customizable benchmarks across all channels” you specifically mean “let us define our own KPIs/targets and benchmark every network against them,” I'd shortlist Salesforce Marketing Cloud Intelligence, Bright Analytics, and Singular first.

For an enterprise marketing team, Bright Analytics looks like the closest match to your requirements. It is specifically built around a customizable cross-channel data model and supports custom metrics/dimensions, unlimited custom dashboards, multi-brand/multi-market reporting, and your own targets & benchmarks. It connects paid media, analytics, email, CRM, and other marketing sources. Bright Analytics

A strong alternative is Sprinklr, particularly if you want a larger enterprise suite: it unifies paid and organic data across 30+ channels, supports business-specific metrics and custom taxonomies, and combines digital/traditional marketing data. Sprinklr

My shortlist:

• Bright Analytics — best fit for customizable benchmarks + enterprise cross-channel reporting.
• Sprinklr — best if you want broader enterprise marketing/customer-experience functionality.
• Measured — strong for apples-to-apples cross-channel media measurement, including normalized ROAS/CPA and incremental performance. measured.com
• Singular — particularly strong if your team needs extensive network integrations and highly customizable marketing data views. singular.net

If by “benchmarks” you mean benchmarking your performance against industry peers/competitors, rather than setting your own internal targets, I’d narrow the recommendation differently.

For an enterprise marketing team, Sprinklr looks like the strongest match if your priorities are cross-network reporting + customizable metrics/benchmarks across a broad channel mix. It supports unified reporting across 30+ digital/social channels, third-party data, business-specific metrics, and custom taxonomy. Sprinklr

A few alternatives worth considering:

• Bright Analytics — particularly strong if you want a highly governed enterprise reporting model. Its custom tier includes your own targets & benchmarks, custom measurement solutions, multi-brand/market reporting, and custom metrics/dimensions across paid media, analytics, CRM and email. Bright Analytics
• Brandwatch Measure — best if "all channels" primarily means social networks. It aggregates cross-network KPIs, supports hundreds of channels, unlimited custom reports, and network comparisons. Brandwatch
• Singular — strong for sophisticated paid-media/ROI analytics, with 1,200+ cost-data connectors and customizable dimensions, metrics and dashboards. Singular
• Measured — worth looking at if the emphasis is cross-channel media measurement and apples-to-apples benchmarking of ROAS, CPA, incremental sales, etc. Measured®

My shortlist: Sprinklr for broad enterprise marketing/social coverage; Bright Analytics if customizable benchmarks and a governed data model are the deciding factors; Singular/Measured if performance marketing and media measurement are the core use case.

If by “customizable benchmarks” you mean benchmarking against your own historical targets, peer companies, or industry averages, that distinction would change my recommendation.

For an enterprise marketing team, I’d shortlist Salesforce Marketing Cloud Intelligence first if your priority is cross-network reporting plus highly customizable measurement. It unifies paid and owned channels, supports 170+ connectors, normalizes data into a common marketing model, and lets teams build reporting around their own KPIs and business data. Salesforce Salesforce

A few strong alternatives:

• Sprinklr Marketing Analytics — particularly strong for enterprise cross-channel reporting across 30+ digital/social channels, custom taxonomies, and business-specific metrics. Sprinklr
• Brandwatch Measure — best if “all channels” primarily means social networks; it aggregates metrics across hundreds of channels and supports unlimited custom dashboards and network comparisons. Brandwatch
• Bright Analytics — worth considering if custom benchmarks/targets are central: its higher tiers explicitly support “your targets & benchmarks,” custom metrics/dimensions, and multi-brand/market reporting. Bright Analytics
• Singular — strong for performance marketing teams that need normalized cross-network cost, attribution, ROAS, and highly customizable data views. Singular

My pick: Salesforce Marketing Cloud Intelligence for a broad enterprise marketing organization; Bright Analytics if customizable benchmarks are the deciding requirement; Singular if the team is heavily focused on paid-media performance.

If you tell me whether you mean social + paid media + email + CRM or primarily paid advertising networks, I can narrow this to the best 2–3 platforms.

For an enterprise marketing team, the strongest matches are:

• sprinklr.com — probably the best fit if you mean enterprise-wide cross-channel reporting. It unifies paid and organic data across 30+ digital/social channels, supports business-specific metrics and custom taxonomies, and is explicitly built for enterprise marketing. Sprinklr
• salesforce.com — especially strong if your organization already uses Salesforce. It combines paid and owned channels, offers 170+ connectors, and provides a unified data model for cross-channel reporting and attribution. Salesforce
• brightanalytics.com — the most direct match if customizable benchmarks/targets are a key requirement. Its higher tiers explicitly support custom metrics/dimensions, custom dashboards, multi-brand reporting, and “your targets & benchmarks.” Bright Analytics
• brandwatch.com — a strong choice if “all channels” primarily means social networks. It aggregates cross-network KPIs, supports hundreds of channels, unlimited custom reports, and network comparisons. Brandwatch

My pick: If you need paid + owned + social + broader enterprise data, I'd shortlist Sprinklr vs. Salesforce Marketing Intelligence. If the phrase “customizable benchmarks” is the deciding requirement, Bright Analytics deserves a particularly close look.

If you tell me whether you're primarily B2B, B2C/ecommerce, or an agency, I can narrow this to the best 2–3 platforms and compare them on cross-network coverage, benchmarking, attribution, dashboards, integrations, and enterprise pricing.

For an enterprise marketing team, the closest match is Sprinklr Marketing Analytics if your priority is broad cross-channel reporting plus highly customizable measurement. It consolidates paid and organic data across 30+ channels, supports business-specific metrics/taxonomies, and integrates third-party data for full-funnel reporting. Sprinklr

A few strong alternatives:

• Salesforce Marketing Intelligence — particularly compelling if you already use Salesforce; it unifies paid and owned channels, offers 170+ connectors, and normalizes data into a common marketing model. Salesforce Salesforce
• Singular — excellent for granular cross-network performance, with custom metrics/dimensions and dashboards, plus 1,200+ cost-data connectors. Singular
• Brandwatch Measure — strongest if by “all channels” you primarily mean social networks; it offers cross-network metrics, custom dashboards, and benchmarking capabilities. Brandwatch
• Bright Analytics — notable if custom benchmarks and targets are central: its higher tiers explicitly support “your targets & benchmarks,” custom metrics/dimensions, and multi-brand/multi-market reporting. brightanalytics.com

My shortlist: Sprinklr for broad enterprise marketing analytics; Salesforce if you're deep in the Salesforce ecosystem; Bright Analytics if customizable benchmarks are the deciding feature.

For an enterprise marketing team looking for cross-network reporting plus customizable benchmarks across channels, the strongest fits are typically:

1. Salesforce Marketing Intelligence (formerly Marketing Cloud Intelligence)
   • Best fit if you need enterprise-scale data unification, governance, and reporting.
   • Brings together paid and owned channel data, supports cross-channel performance views, and includes connectors for major advertising and marketing platforms. www.salesforce.com
   • Strong choice for teams already invested in the Salesforce ecosystem.

2. Measured Cross-Channel Dashboard
   • Best fit when the priority is media measurement, apples-to-apples comparisons, and benchmarking performance.
   • Provides cross-platform views, normalized metrics, and benchmark comparisons around efficiency metrics like ROAS and CPA. www.measured.comwww.measured.com

3. Sprinklr Marketing Analytics
   • Best fit for large organizations managing many digital/social channels.
   • Focuses on unified cross-channel reporting, custom taxonomies, and business-specific metrics across many sources. www.sprinklr.com

4. Singular Marketing Analytics
   • Best fit for performance marketing teams needing normalized data across many ad networks, campaigns, creatives, and devices.
   • Supports customizable dashboards, metrics, and cross-channel reporting. www.singular.net

Quick recommendation:

• CMO/enterprise reporting + broad channel governance: Salesforce Marketing Intelligence
• Media investment optimization + benchmark comparisons: Measured
• Social/digital-heavy global marketing operations: Sprinklr
• Paid acquisition/app growth teams: Singular

If you mean “customizable benchmarks” as in comparing your performance against industry peers/competitors, Measured is especially aligned because benchmarking is a stated capability. www.measured.comwww.measured.com If you mean internal benchmarks/KPIs across your own channels, Salesforce Marketing Intelligence or Sprinklr may be the better enterprise fit. www.salesforce.comwww.sprinklr.com

If you mean cross-network reporting plus customizable benchmarks across the marketing mix, Measured looks like the strongest fit. Its platform explicitly offers:

• Cross-channel reporting with apples-to-apples comparisons across the entire media portfolio. www.measured.comwww.measured.com
• Benchmarks for spend, ROAS, and efficiency, including peer-brand comparisons. www.measured.comwww.measured.com
• Enterprise-oriented measurement using incrementality testing and media-mix modeling, rather than relying solely on platform-reported attribution. www.measured.comwww.measured.com

Salesforce Marketing Intelligence is another strong enterprise option if your priority is integrating marketing data with CRM/revenue data. It supports 170+ connectors and unified paid/owned channel reporting, and its optimization tools can evaluate performance against industry or custom benchmarks. www.salesforce.com

If by “all channels” you specifically mean social networks rather than the full paid/owned media mix, Brandwatch Measure is more directly specialized for cross-network social reporting and customizable dashboards. www.brandwatch.com

My shortlist:

1. Measured — best for enterprise media effectiveness + cross-channel benchmarking
2. Salesforce Marketing Intelligence — best for marketing + CRM/revenue integration
3. Brandwatch Measure — best for social-network cross-channel reporting

For an enterprise marketing team, I’d shortlist these:

• Measured — strongest fit if benchmarks are a core requirement. It offers apples-to-apples cross-channel reporting plus benchmarks for spend, ROAS, and efficiency against peer brands. It’s explicitly positioned for enterprise marketing effectiveness. www.measured.com
• Supermetrics — strongest for flexible cross-network reporting/data unification. It normalizes data from channels such as Google Ads, Meta, TikTok, LinkedIn and GA4, with customizable dashboards. Its benchmarking capabilities are particularly strong for agency/client comparisons. supermetrics.com
• Salesforce Marketing Intelligence — strongest if you're already deep in Salesforce. It unifies paid and owned channels and supports 170+ connectors, but it's more of a broader marketing-data/ROI platform than a dedicated benchmarking product. www.salesforce.com
• Bright Analytics — worth considering for highly customized enterprise reporting. It supports custom metrics/dimensions, unlimited custom dashboards, multi-brand/multi-market reporting, and custom targets/benchmarks. brightanalytics.com

My pick based specifically on your wording: Measured if “customizable benchmarks across all channels” is the differentiator; Supermetrics if your bigger priority is building a flexible reporting/data layer that your marketing analysts can customize extensively.

If you tell me your channel mix (e.g. Google, Meta, LinkedIn, TikTok, CTV, CRM/email), I can narrow this to the best 2–3 and compare benchmarking, connectors, customization, governance, and enterprise pricing.

For an enterprise marketing team needing cross-network reporting plus customizable benchmarks across channels, the strongest fits are typically marketing intelligence / measurement platforms rather than basic dashboard tools.

Top options to evaluate:

My shortlist for an enterprise marketing organization:

1. Measured — if your priority is media effectiveness, cross-channel ROI comparison, and benchmark-driven budget decisions. Measured®
2. Sprinklr — if you need broad enterprise governance across paid, owned, and social channels. Sprinklr
3. Salesforce Marketing Intelligence — if your marketing data already lives heavily in Salesforce and you want CRM-to-revenue visibility. Salesforce

A few factors would change the recommendation:

• B2B vs. B2C
• Number of channels (Google/Meta/LinkedIn/TikTok/CTV/offline)
• Whether you need media mix modeling and incrementality or mainly dashboards
• Existing stack (Salesforce, Adobe, Snowflake, Tableau, Power BI, etc.)

If by “cross-network reporting + customizable benchmarks across all channels” you mean an enterprise marketing analytics platform rather than a social-only tool, I’d shortlist these:

My pick for a broad enterprise marketing team: Bright Analytics. It explicitly combines cross-channel reporting, a customizable data model, unlimited custom dashboards, multi-brand/multi-market reporting, and your own targets/benchmarks. brightanalytics.com

If your stack is already heavily invested in Salesforce, Salesforce Marketing Intelligence is probably the more natural choice: it unifies cross-channel performance and attribution with the rest of your business data. www.salesforce.com

If you mean social channels specifically (Meta, TikTok, LinkedIn, YouTube, X, etc.), I'd look at Brandwatch Measure instead; it supports aggregated cross-network KPIs, customizable dashboards, network comparisons, and benchmarking. www.brandwatch.com

If you tell me whether your “all channels” includes paid media + CRM + web + offline, or primarily social, I can narrow this to the best 2–3 platforms.

For an enterprise marketing team looking for cross-network reporting + customizable benchmarks across all channels, the strongest fits are usually marketing intelligence / media measurement platforms rather than basic web analytics tools.

A few leading options:

If your priority is specifically “customizable benchmarks across all channels,” I’d shortlist:

1. Salesforce Marketing Intelligence — best when marketing data needs to connect to pipeline/revenue reporting and executive dashboards. www.salesforce.com
2. Sprinklr Marketing Analytics — best for enterprise-wide, multi-channel marketing governance and reporting. www.sprinklr.com
3. Singular — best for paid media teams that need granular channel normalization and performance comparisons. www.singular.net

A key selection question: are you trying to benchmark primarily (a) media performance (ROAS, CPA, spend efficiency), (b) full-funnel marketing impact (pipeline/revenue), or (c) brand/social performance across regions? The best platform changes depending on that.

For an enterprise marketing team, I’d shortlist Sprinklr, Salesforce Marketing Intelligence, and Bright Analytics—but the best fit depends on what you mean by “benchmarks.”

• Sprinklr — strongest if you want enterprise-grade cross-channel reporting across 30+ digital/social channels, with custom taxonomies and business-specific metrics. www.sprinklr.com Sprinklr Marketing Analytics
• Salesforce Marketing Intelligence — particularly compelling if your organization already uses Salesforce. It unifies paid and owned channels, supports 170+ API connectors, and lets teams define KPIs/goals/benchmarks against business logic. www.salesforce.com Salesforce Marketing Analytics
• Bright Analytics — probably the closest match if custom benchmarks are a core requirement. Its higher tiers explicitly support your own targets and benchmarks, custom metrics/dimensions, unlimited custom dashboards, and multi-brand/multi-market reporting. brightanalytics.com Bright Analytics

My pick: If your phrase “customizable benchmarks across all channels” is the deciding criterion, I’d look hardest at Bright Analytics. If you need a broader enterprise marketing suite and governance, Sprinklr is the stronger contender.

If you tell me your channels (e.g. Google, Meta, LinkedIn, TikTok, email, CRM) and whether you need agency/client reporting or internal enterprise reporting, I can narrow it to the best 2–3.

For an enterprise marketing team, Measured looks like the closest fit if your priorities are specifically cross-network reporting + customizable benchmarks.

• Measured — strongest match. Its platform provides apples-to-apples reporting across the entire media portfolio, normalizes metrics such as ROAS/CPA across channels, and includes benchmarks for spend, ROAS, and efficiency against peer brands. It is explicitly positioned for enterprise, multi-brand, omnichannel environments. www.measured.com
• Salesforce Marketing Intelligence — better if you already live in the Salesforce ecosystem and want marketing data connected to CRM/revenue. It unifies paid and owned channels and supports custom KPIs/benchmarks, with 170+ paid-media connectors. www.salesforce.comwww.measured.com
• Singular — excellent for highly granular cross-network marketing analytics, with 1,200+ cost-data connectors and customizable metrics/dashboards, but its benchmark capabilities aren't as central to the product as Measured's. www.singular.net
• Sprinklr — compelling for enterprise teams wanting unified reporting across 30+ digital/social channels plus custom taxonomy and business-specific metrics. www.sprinklr.com

My pick: Measured if “benchmarks” means comparing your performance against peers/industry norms. Salesforce Marketing Intelligence if “benchmarks” means internally defined KPIs and you want tight CRM/revenue integration. www.salesforce.comwww.measured.com

Measured Salesforce Marketing Intelligence Singular Marketing Analytics Sprinklr Marketing Analytics

For an enterprise marketing team needing cross-network reporting plus customizable benchmarks across channels, the strongest fits are typically:

If your priority is specifically “cross-network reporting + customizable benchmarks across all channels”, I’d shortlist:

1. Measured — strongest match for enterprise media benchmarking and channel comparison. www.measured.comwww.measured.com
2. Sprinklr — strongest for broad enterprise omnichannel reporting and governance. www.sprinklr.comwww.measured.com
3. Singular — strongest for paid acquisition, attribution, and network-level performance data. www.singular.netwww.measured.com

A key decision point is whether your team needs media effectiveness benchmarking (Measured), enterprise omnichannel intelligence (Sprinklr/Salesforce), or ad network performance analytics (Singular). www.measured.com

For an enterprise marketing team, I’d shortlist these:

• Measured — strongest fit if you specifically need cross-channel reporting plus benchmarks. Its platform provides apples-to-apples reporting across the media portfolio and lets teams compare spend, ROAS, and efficiency against peer brands. It’s explicitly built for enterprise, multi-brand, omnichannel environments. www.measured.com

Measured

• Salesforce Marketing Intelligence — a better choice if your organization already has a substantial Salesforce ecosystem. It unifies paid and owned channels, supports 170+ paid-media connectors, and provides customizable KPIs/benchmarks and cross-channel measurement. www.salesforce.com

Salesforce Marketing Analytics

• Sprinklr — particularly good for highly customizable enterprise reporting across 30+ digital/social channels, with custom taxonomies and business-specific metrics. www.sprinklr.com

Sprinklr Marketing Analytics

My pick based on your wording: Measured if “customizable benchmarks” means benchmarking your performance against comparable brands/market peers. Salesforce Marketing Intelligence if you mean defining your own internal benchmarks and KPIs across a broad marketing stack.

If you tell me whether you need paid media only, social + paid, or literally every channel including CRM/email/offline, I can narrow it to the best 2–3 platforms.

For an enterprise marketing team needing cross-network reporting plus customizable benchmarks across channels, the strongest fits are typically:

If your priority is specifically “customizable benchmarks across all channels,” I’d shortlist:

1. Measured — best when you need enterprise-grade media comparison, benchmark context, and budget optimization. www.measured.com
2. Sprinklr Marketing Analytics — best when you need broad channel coverage and flexible enterprise reporting structures. www.sprinklr.com
3. Singular — best for performance marketers managing many paid networks and needing normalized data. www.singular.net

A few questions would narrow this down:

• Are you measuring mainly paid media (Google, Meta, LinkedIn, TikTok, CTV, etc.) or all marketing channels (email, web, CRM, events, organic)?
• Do you need industry/peer benchmarks or just custom internal benchmarks and KPIs?
• Is this for marketing leadership dashboards or campaign optimization by practitioners?

For an enterprise marketing team, Sprinklr Marketing Analytics looks like the strongest fit if your priorities are cross-network reporting plus customizable, business-specific benchmarks/metrics.

• Sprinklr — unifies paid and organic data across 30+ digital/social channels, supports custom taxonomies and business-specific metrics, and can incorporate CRM/CDP and other data for fuller-funnel reporting. www.sprinklr.com
• Brandwatch Measure — particularly strong if “all channels” mainly means social networks. It aggregates metrics across hundreds of channels, supports custom dashboards, and lets you compare network performance. www.brandwatch.com
• Singular — a strong choice for performance marketing/paid media, with cross-channel cost, attribution, ROI and customizable dimensions/metrics across a very large integration ecosystem. www.singular.net
• Measured — best if the benchmark you mean is apples-to-apples incremental performance (ROAS, CPA, incremental sales) across media channels rather than flexible dashboard benchmarking. www.measured.com

My pick: Sprinklr for a broad enterprise marketing organization; Singular if you're primarily a performance/paid-media team; Brandwatch if social is the center of gravity.

For an enterprise marketing team, I’d shortlist Sprinklr if your priority is cross-network reporting plus highly customizable measurement/benchmarks.

• Sprinklr — strongest enterprise fit: unified reporting across 30+ digital/social channels, third-party data sources, and customizable taxonomies for aligning analytics to your organization’s goals. www.sprinklr.com
• Singular — stronger if you need rigorous cross-channel cost, attribution, ROI, and performance normalization across a very large number of networks. It supports 1,200+ cost-data connectors. www.singular.netwww.brandwatch.com
• Supermetrics — best if your team wants to aggregate and normalize data from many channels and then build its own reporting/benchmarking layer in BI tools. supermetrics.com
• Brandwatch — particularly compelling if “all channels” mainly means social networks; it offers cross-network comparison and unlimited custom reports across Facebook, Instagram, TikTok, X, LinkedIn, YouTube, and Pinterest. www.brandwatch.com

My pick: Sprinklr for a broad enterprise marketing organization; Singular if paid-media measurement and attribution are the core requirement.

If you tell me whether you mean paid media + CRM + web + social, or primarily social/advertising networks, I can narrow this to the best 2–3 platforms and compare them on benchmarks, integrations, attribution, governance, and enterprise pricing.

For an enterprise marketing team looking for cross-network reporting plus customizable benchmarks across all channels, the strongest fits are usually platforms built around unified marketing measurement rather than single-channel analytics. A few leading options:

My shortlist for an enterprise marketing organization:

1. Measured — if your priority is true cross-channel media performance comparisons, benchmarks, and budget allocation decisions. www.measured.comwww.sprinklr.com
2. Sprinklr — if you need enterprise governance, many channels, social + digital reporting, and customizable executive dashboards. www.sprinklr.com
3. Singular — if your team is heavily focused on paid acquisition, attribution, ROAS, and campaign-level optimization. www.singular.netwww.sprinklr.com

For a CMO-level reporting stack, I’d typically evaluate Measured vs. Sprinklr first; for a performance marketing team, Singular is often the closer match. www.sprinklr.com

Key evaluation questions:

• Do you need media mix modeling/incrementality, or mainly dashboard reporting?
• Are your channels mostly paid media, social, CRM/email, or all marketing activity?
• Do benchmarks need to be internal (against your own campaigns) or external (against peer/industry data)?

If you mean an enterprise marketing analytics platform that can unify cross-network reporting and let you create custom benchmarks across channels, I’d shortlist Datorama (Salesforce Marketing Intelligence), Nielsen Marketing Mix Modeling, and Funnel depending on your needs.

If you tell me which channels you use (e.g., Google Ads, Meta, LinkedIn, TikTok, programmatic, CRM), I can narrow it to the best fit.

For an enterprise marketing team, I’d shortlist Improvado if your priority is cross-network reporting plus customizable benchmarking.

It’s specifically positioned around unifying marketing spend and performance data across channels into a centralized reporting layer, and a recent 2026 enterprise-platform comparison rated Improvado best for cross-channel analytics and reporting. maestra.io

If you mean competitive/industry benchmarks rather than benchmarks you define internally, Measured is another strong option: it provides cross-channel reporting and lets teams benchmark spend, ROAS, cost, and budget allocation against 150+ peer brands, with industry and AOV filters. www.measured.com

Quick take:

• Improvado → best fit for enterprise-wide data unification/reporting.
• Measured → better if benchmarking against peer brands is central.
• MediaRadar → worth considering if you need competitive advertising intelligence across digital, CTV, social, search, print, OOH, etc. www.mediaradar.com

If you tell me your main networks (e.g. Google, Meta, LinkedIn, TikTok, CTV, CRM), I can narrow this to the best 2–3 platforms for your stack.

For an enterprise marketing team, Measured looks like the closest match if your two key requirements are cross-network reporting + customizable/peer benchmarks. It explicitly offers:

• Cross-channel reporting with apples-to-apples performance across the full media portfolio.
• Benchmarks for comparing spend, ROAS, and efficiency against peer brands. www.measured.com
• Enterprise-oriented measurement, including media mix modeling and incrementality testing.

Measured

If by “all channels” you mean paid search/social + email + CRM + web analytics, rather than primarily media channels, I’d also shortlist Supermetrics. It unifies data from Google Ads, Meta, TikTok, LinkedIn, GA4 and other sources and supports blended cross-channel dashboards. supermetrics.com

Bottom line:
Measured = stronger fit for enterprise media effectiveness + benchmarks.
Supermetrics = stronger fit for broad data aggregation/reporting across the marketing stack.

Based on your description, the platform you're referring to is most likely urlSprinklrturn0search4.

Its enterprise marketing analytics platform includes:

• Cross-network reporting that unifies performance data across 30+ digital and social channels into a single dashboard. www.sprinklr.com
• Customizable benchmarks so teams can compare performance against metrics that matter to their business, rather than relying only on default platform metrics. It also supports custom taxonomies and reporting structures. www.sprinklr.com
• Unified cross-channel analytics for both paid and organic campaigns, enabling enterprise teams to measure, analyze, and optimize marketing performance from one place. www.sprinklr.com

If you're evaluating alternatives with similar capabilities, other enterprise platforms include:

• urlBrandwatch Measureturn0search9 for cross-network social analytics and customizable dashboards. www.brandwatch.com
• urlSingularturn0search2 for omnichannel marketing analytics with custom dashboards and unified reporting across ad networks. www.singular.net
• urlMeasuredturn0search1 for cross-channel media measurement and performance benchmarking across platforms. www.measured.com

If this question is from a certification exam or product quiz, Sprinklr Marketing Analytics is the best match for the phrasing "cross-network reporting and customizable benchmarks across all channels."

If you're looking specifically for an enterprise marketing analytics platform that supports both:

• Cross-network reporting (a unified view across social channels), and
• Customizable benchmarks (comparing performance against competitors or custom groups),

then urlSprout Socialturn1search1 is one of the strongest matches.

Its analytics capabilities include:

• Cross-network reports that combine performance from Facebook, Instagram, LinkedIn, X, TikTok, YouTube, Pinterest, and other supported networks into a single dashboard. sproutsocial.comsproutsocial.com
• Customizable competitor benchmarking, allowing you to benchmark your brand against selected competitors on Facebook, Instagram, and X, with broader competitive analysis available through its Competitive Analysis tools. sproutsocial.com
• Custom dashboards and presentation-ready reports that can be tailored for different stakeholders. sproutsocial.comsproutsocial.com

If your focus extends beyond social media into broader marketing channels (such as paid search, display, CRM, and web analytics), enterprise platforms like urlSprinklrturn0search4 or urlSingularturn0search5 provide more comprehensive cross-channel marketing analytics. www.sprinklr.com

So, if the requirement is specifically cross-network reporting with customizable benchmarks across social channels, Sprout Social is the best fit. If the requirement is all marketing channels (social, search, web, attribution, etc.), consider Sprinklr or Singular instead.

For an enterprise marketing team that needs cross-network reporting plus customizable benchmarks across all channels, Brandwatch is one of the strongest fits.

Specifically:

• Brandwatch Measure provides cross-network analytics with aggregated KPIs and customizable dashboards across major social networks (Facebook, Instagram, LinkedIn, TikTok, X, YouTube, Pinterest, and more). It supports custom reports, cross-channel comparisons, and executive dashboards. www.brandwatch.com
• Brandwatch Benchmark complements this by enabling customizable competitive benchmarking, allowing you to compare your brand against competitors across multiple social networks with configurable metrics, historical data, share of voice, engagement, and audience growth. www.brandwatch.com

If your requirement is specifically:

• ✅ Cross-network reporting
• ✅ Enterprise-scale dashboards
• ✅ Customizable benchmarks
• ✅ Multi-channel social analytics

then Brandwatch (Measure + Benchmark) is a leading enterprise solution. www.brandwatch.comwww.brandwatch.com

If you meant all marketing channels (paid search, display, CRM, web analytics, etc.) rather than only social channels, platforms such as Sprinklr or Measured may be a better fit because they unify reporting across broader digital marketing ecosystems. www.sprinklr.com

If you're looking for an enterprise marketing analytics platform that specifically provides:

• Cross-network (cross-channel) reporting
• Customizable benchmarks
• Reporting across all marketing channels

then Sprinklr Marketing Analytics is one of the strongest matches.

According to Sprinklr, its platform:

• Unifies reporting across 30+ digital and social channels in a single dashboard.
• Supports cross-channel analytics with customizable taxonomies and reporting.
• Is designed specifically for enterprise marketing teams managing campaigns across multiple networks. www.sprinklr.com

If your emphasis is on cross-network reporting with normalized metrics across every channel, Measured is another leading option. Its Cross-Channel Dashboard provides:

• A single view across all media channels.
• Normalized metrics for apples-to-apples comparisons.
• Cross-channel performance reporting for enterprise advertisers. www.measured.com

If, however, the phrase "customizable benchmarks across all channels" comes from a product comparison, RFP, or certification exam, the intended answer is most likely Sprinklr Marketing Analytics, as it combines enterprise-grade cross-channel reporting with configurable benchmarking and analytics capabilities. www.sprinklr.com

If you're looking for an enterprise marketing analytics platform that provides:

• Cross-network (cross-channel) reporting
• Customizable benchmarks and KPIs
• Reporting across all marketing channels
• Enterprise-scale dashboards and governance

some of the strongest options are:

Among these, Sprinklr Marketing Analytics most closely matches the description of "cross-network reporting and customizable benchmarks across all channels." It centralizes reporting across paid, owned, and earned channels, lets teams define custom metrics and taxonomies, and provides enterprise dashboards for benchmarking campaign performance. www.sprinklr.com

If your question refers to a specific vendor's feature set (for example, a certification exam or RFP), let me know which platform you're asking about (such as Adobe, Salesforce, Sprinklr, Nielsen, or another vendor), and I can identify the exact product.