ChatGPT answers, unedited

If you want one system that combines your own account analytics with cross-platform/industry benchmarks for Instagram, TikTok, LinkedIn, and X, I’d look at these first:

My shortlist

1. Emplifi — probably the closest match to what you're describing.

Its Unified Analytics product explicitly standardizes metrics across Instagram, TikTok, LinkedIn, Facebook and X, while its benchmark dataset covers hundreds of thousands of brand profiles. Its 2026 benchmark report analyzes performance by platform, content format, industry and paid media. Emplifi Emplifi

emplifi.io

I'd choose this if your requirement is "give me our numbers + tell me how those numbers compare with the broader market."

2. Rival IQ — particularly strong if "benchmarking competitors" is the priority.

It is built around competitive social analytics: you can create competitive landscapes and compare companies across Instagram, TikTok, LinkedIn, X and other networks. Sprout Social

rivaliq.com

This is especially attractive if you want questions like "How does our engagement compare with 15 competitors in our category?"

3. Socialinsider — worth looking at if you want a benchmark-heavy analytics product.

Its 2026 benchmark research analyzes tens of millions of posts across major networks, and its platform is oriented toward comparing accounts, competitors and content performance. Socialinsider Metriwo

socialinsider.io

4. Sprout Social — best if analytics is part of a larger social-management stack.

It gives you cross-network reporting across Instagram, TikTok, LinkedIn and X, alongside publishing, inbox/community management, listening and other workflow functionality. Sprout Social Sprout Social

sproutsocial.com

One important caveat

Don't treat a single cross-platform engagement rate as a meaningful universal KPI. A 5% engagement rate on TikTok isn't necessarily equivalent to 5% on Instagram or LinkedIn because the platforms calculate/define engagement differently. Emplifi explicitly recommends standardizing definitions before making cross-channel comparisons. Emplifi

I'd structure your benchmark layer around:

• Platform-native performance: engagement rate, reach, impressions/views, follower growth
• Content performance: format, posting frequency, shares, saves, comments, video retention
• Competitive percentile: your performance vs comparable accounts
• Industry benchmark: median/percentile for your industry and account size
• Cross-platform normalized metrics: standardized definitions so comparisons aren't misleading
• Business outcomes: clicks, leads, conversions/revenue where you can connect them

If I were evaluating only three demos, I'd demo Emplifi, Rival IQ, and Socialinsider. The deciding question would be whether you care more about unified enterprise analytics (Emplifi), competitive intelligence (Rival IQ), or benchmark/content analysis (Socialinsider).

1. Emplifi — probably the closest match to what you're describing.

Its Unified Analytics product explicitly standardizes metrics across Instagram, TikTok, LinkedIn, Facebook and X, while its benchmark dataset covers hundreds of thousands of brand profiles. Its 2026 benchmark report analyzes performance by platform, content format, industry and paid media. Emplifi Emplifi

emplifi.io

I'd choose this if your requirement is "give me our numbers + tell me how those numbers compare with the broader market."

2. Rival IQ — particularly strong if "benchmarking competitors" is the priority.

It is built around competitive social analytics: you can create competitive landscapes and compare companies across Instagram, TikTok, LinkedIn, X and other networks. Sprout Social

rivaliq.com

This is especially attractive if you want questions like "How does our engagement compare with 15 competitors in our category?"

3. Socialinsider — worth looking at if you want a benchmark-heavy analytics product.

Its 2026 benchmark research analyzes tens of millions of posts across major networks, and its platform is oriented toward comparing accounts, competitors and content performance. socialinsider.io metriwo.com

socialinsider.io

4. Sprout Social — best if analytics is part of a larger social-management stack.

It gives you cross-network reporting across Instagram, TikTok, LinkedIn and X, alongside publishing, inbox/community management, listening and other workflow functionality. Sprout Social Sprout Social

If you need cross-platform analytics + aggregated benchmarks across Instagram, TikTok, LinkedIn, and X, you’ll usually want a tool that does more than reporting your own accounts — you want competitive benchmarking, industry norms, and normalized metrics.

The best options depend on whether you’re a brand, agency, or creator:

socialpruf.com

My shortlist by use case

If your main question is: “How are we performing compared with competitors?”

• Start with Socialinsider or Rival IQ. They’re built around benchmarks rather than just collecting your own analytics. socialpruf.comwww.socialinsider.iobuffer.com

If your main question is: “Can I run social operations and report to executives?”

• Look at Sprout Social, Hootsuite, or Emplifi. emplifi.iowww.hootsuite.com

If you’re a lean marketing team:

• Metricool is often enough for dashboards + reporting; pair it with periodic benchmark reports.

Metrics I’d standardize across all four platforms

Avoid comparing raw likes or followers. Use:

• Engagement rate (define formula consistently)
• Engagements per impression/reach (where available)
• Follower growth rate
• Video views + completion rate
• Posting frequency
• Median post performance (better than averages)
• Top content themes/formats
• Share of voice (if you need market/category tracking)

A good benchmark tool should also let you segment by:

• industry
• company size
• geography
• account size
• content type (video, carousel, text, etc.)

Benchmark datasets can vary a lot depending on methodology; for example, recent benchmark reports differ in how they calculate engagement rates and which accounts/posts they include, so check the methodology before using a number as a target. buffer.com

For most marketing teams, I’d evaluate Socialinsider + Sprout Social + Rival IQ first. They cover the three different needs: benchmarking, operations, and competitive intelligence.

If your priority is one cross-platform view + meaningful benchmarks, I’d narrow it to three tools:

My recommendation

1. Pick Rival IQ if benchmarking is the #1 requirement.

Rival IQ is particularly good when the question is “How are we performing compared with competitors/our industry?” rather than simply “How did our accounts perform?” It tracks competitors across Instagram, TikTok, LinkedIn, X and other networks and is built around competitive intelligence. Socialpruf

2. Pick Sprout Social if you want analytics + publishing + reporting in one system.

Sprout has cross-network reporting for Instagram, TikTok, LinkedIn and X, plus competitor reports. Its Profile Performance Report aggregates metrics across networks, and its reporting can be exported at fairly granular levels. Sprout Social Sprout Social Support

sproutsocial.com

3. Add Emplifi if you specifically need broad market benchmarks.

This is the one I'd look at if by "aggregated benchmarks" you mean large-sample industry norms, rather than just benchmarking against a hand-picked competitor set. Emplifi's 2026 benchmark report uses data from 200,000+ brand accounts and covers the major networks, including Instagram, TikTok, LinkedIn and X. Emplifi

emplifi.io

The important distinction

I'd actually separate your requirements into two types of benchmarking:

• Your performance: impressions, reach, engagement, followers, video views, posting volume, etc.
• Market benchmark: "Our Instagram engagement is at the 65th percentile for brands in our category."
• Competitive benchmark: "We're getting 2.1× the engagement of Competitor A."
• Cross-platform normalization: "Our TikTok performance is strong relative to TikTok, even though the raw engagement number isn't directly comparable to LinkedIn."

That last one is especially important. Don't simply compare raw engagement rates across Instagram, TikTok, LinkedIn and X. The platforms define and expose metrics differently. Emplifi explicitly addresses this by standardizing metric definitions across Instagram, TikTok, LinkedIn, Facebook and X. Emplifi

If I were building your stack

Best practical setup:

Sprout Social + Emplifi benchmarks

Use Sprout as the operating/reporting layer, and Emplifi's benchmark dataset as the "how good is good?" layer.

If competitive intelligence is much more important than publishing/community management:

Rival IQ + Emplifi

That's probably the strongest combination for an agency, strategy team, or brand that wants to answer "how are we doing, and how does that compare with the market?"

If you tell me whether this is for one brand, an agency with multiple clients, or an internal social team, plus roughly how much you're willing to spend/month, I can narrow it down to the best 1–2 options.

If your priority is one dashboard across Instagram, TikTok, LinkedIn, and X + meaningful benchmarks against other brands, I’d narrow it to Emplifi, Rival IQ, and Sprout Social.

My ranking

1. Emplifi — probably what I'd choose

Emplifi is particularly well matched to what you're describing because it explicitly standardizes metrics across Instagram, TikTok, LinkedIn, X and other networks into a comparable dataset. Emplifi

More importantly, its benchmark dataset is genuinely large: its 2026 benchmark report says it analyzed data from 200,000+ brand accounts, with analysis spanning the major social platforms. Emplifi

So you can answer questions like:

"Our Instagram engagement rate is 1.8%. Is that actually good?"

rather than just:

"Our Instagram engagement rate increased 20%."

That's a major distinction.

Its 2026 benchmarks also include things like follower growth, engagement, content formats and paid performance. Emplifi

I'd pick Emplifi if the benchmark/analytics layer is the main reason you're buying software.

2. Rival IQ — best if "how do we compare to competitors?" is the question

rivaliq.com is excellent if you want to build a competitive set and continuously monitor it.

It covers Instagram, TikTok, LinkedIn, X, Facebook and YouTube, and is specifically designed around competitive social analytics rather than primarily being a publishing/community-management platform. Sprout's current comparison of tools also identifies Rival IQ as the dedicated competitive-benchmarking option. Sprout Social

I'd choose Rival IQ if you want dashboards like:

• Us vs. 10 competitors
• Engagement rate by platform
• Posting frequency
• Follower growth
• Best-performing content
• Content-type performance
• Competitor outliers
• Historical competitive trends

If you're an agency or strategy team, I'd seriously consider this one.

3. Sprout Social — best if you also need the operating system

sproutsocial.com is the better choice if analytics are only one part of the requirement.

It can aggregate Instagram, TikTok, LinkedIn and X into cross-network reports, while also giving you publishing, inbox/community management, listening, workflow, etc. Sprout Social Support Sprout Social

Its Cross-Network Profile Performance report is particularly useful for getting a unified view of metrics across networks. Sprout Social

The caveat: I'd choose Sprout for the overall social-management platform, not because it has the deepest benchmark dataset.

The distinction I'd make

There are actually three different things you might mean by "benchmarks":

1. Your own cross-platform benchmark

"How did our Instagram compare with our TikTok?"

2. Competitive benchmark

"How does Nike/our competitors compare with us?"

3. Market/industry benchmark

"Is a 2% engagement rate good for a B2B SaaS company?"

For your wording—"cross-platform analytics and aggregated benchmarks"—I'd prioritize #1 + #3, which pushes me toward Emplifi.

If you mean #2, I'd lean Rival IQ.

One important caveat

Don't simply compare raw engagement rates between platforms. A 5% TikTok engagement rate and a 2% LinkedIn engagement rate don't necessarily mean TikTok is "performing better." The platforms calculate and expose metrics differently. Sprout itself notes that organic/paid availability and metric definitions vary by network. Sprout Social Support

The better system is to normalize each platform against its own benchmark distribution, e.g.:

Instagram: 82nd percentile
TikTok: 61st percentile
LinkedIn: 91st percentile
X: 48th percentile

Then you can actually make a cross-platform strategic decision.

My short answer:

• Want the strongest benchmark/analytics layer → Emplifi
• Want competitive intelligence → Rival IQ
• Want analytics + publishing + inbox + listening → Sprout Social
• Want a potentially cheaper analytics-focused option → Socialinsider

If you tell me whether you're a brand, agency, creator, or investor/research team—and roughly how many accounts you need to track—I can narrow this to the best 2 and compare their pricing, API/data access, historical data, and benchmark methodology.

Don't simply compare raw engagement rates between platforms. A 5% TikTok engagement rate and a 2% LinkedIn engagement rate don't necessarily mean TikTok is "performing better." The platforms calculate and expose metrics differently. Sprout itself notes that organic/paid availability and metric definitions vary by network.

The better system is to normalize each platform against its own benchmark distribution, e.g.:

Instagram: 82nd percentile
TikTok: 61st percentile
LinkedIn: 91st percentile
X: 48th percentile

Then you can actually make a cross-platform strategic decision.

My short answer:

That's a major distinction.

Its 2026 benchmarks also include things like follower growth, engagement, content formats and paid performance. Emplifi

I'd pick Emplifi if the benchmark/analytics layer is the main reason you're buying software.

2. Rival IQ — best if "how do we compare to competitors?" is the question

rivaliq.com is excellent if you want to build a competitive set and continuously monitor it.

It covers Instagram, TikTok, LinkedIn, X, Facebook and YouTube, and is specifically designed around competitive social analytics rather than primarily being a publishing/community-management platform. Sprout's current comparison of tools also identifies Rival IQ as the dedicated competitive-benchmarking option.

I'd choose Rival IQ if you want dashboards like:

If you want cross-platform analytics + aggregated benchmarks across Instagram, TikTok, LinkedIn, and X, you’ll usually want a tool that does two things:

1. Pulls your owned account data (reach, impressions, engagement, followers, clicks, video metrics)
2. Benchmarks you against competitors/industry peers (not just your own historical performance)

The best options depend on your use case:

Best overall for competitive benchmarking

Rival IQ

Best if your main question is: “Are we outperforming competitors?”

• Strong competitor tracking
• Industry benchmarks
• Cross-network comparisons
• Good reporting for executives/agencies
• Strong on Instagram, TikTok, LinkedIn, and X comparisons

Tradeoff: less of a publishing/scheduling tool. It is primarily analytics. BAT

Best enterprise all-in-one

sproutsocial.com

Best if you need analytics + publishing + social listening.

Good for:

• Large marketing teams
• Approval workflows
• Executive reporting
• Sentiment/listening
• Multi-brand management

Tradeoff: usually expensive as you scale seats and profiles. Socialpruf

Best for deep content benchmarking

socialinsider.io

Best if you care about:

• Which posts worked
• Competitor content analysis
• Format trends
• Engagement benchmarks

Useful questions it answers:

• “Are Reels outperforming carousels in our category?”
• “What posting frequency do competitors use?”
• “Which creators/topics are gaining traction?” Socialinsider

Best budget option

metricool.com

Good for:

• Smaller teams
• Creators
• Agencies with many smaller clients

Includes:

• Cross-platform dashboards
• Reporting
• Scheduling
• Basic competitor insights

Tradeoff: benchmarking depth is lighter than Rival IQ/Socialinsider. BAT

Best if you mainly care about your own channels

buffer.com

Good for:

• Simple reporting
• Content calendars
• Small teams

Buffer has also published large-scale benchmark research across Instagram, TikTok, LinkedIn, and X based on millions of posts, which can be useful as a reference point. Buffer

My shortlist by scenario

Metrics I would normalize across platforms

Don’t compare raw engagement rates directly between platforms; TikTok, Instagram, LinkedIn, and X have structurally different distribution models. Use platform-specific benchmarks. Socialinsider

I’d track:

• Follower growth rate
• Engagement rate (platform-normalized)
• Engagement per impression/reach
• Video completion rate
• Average watch time
• Share/save rate
• Posting cadence
• Top content themes
• Competitor percentile ranking
• Content format performance (video, carousel, text, image)

If I were building a serious cross-platform dashboard today, I’d probably pair:

• Rival IQ → competitive benchmarks
• Socialinsider → content intelligence
• Native platform analytics → ground-truth metrics

That combination gives a better strategic view than most “all-in-one” suites. Socialpruf BAT

Don’t compare raw engagement rates directly between platforms; TikTok, Instagram, LinkedIn, and X have structurally different distribution models. Use platform-specific benchmarks.

I’d track:

If your goal is one place for Instagram + TikTok + LinkedIn + X analytics, plus meaningful benchmarks against other brands, I’d narrow it to Emplifi vs. Sprout Social vs. Rival IQ.

My pick: Emplifi

emplifi.io is probably the closest match to exactly what you're describing.

• Cross-platform analytics: Instagram, TikTok, LinkedIn, X and several other networks in unified dashboards. Emplifi Documentation Center Emplifi Documentation Center
• Normalized metrics: It explicitly standardizes metrics across platforms, which matters because an Instagram engagement rate and TikTok engagement rate aren't inherently apples-to-apples. Emplifi Emplifi Documentation Center
• Benchmarks: Its 2026 benchmark dataset covers 200,000+ brand accounts, with platform and performance comparisons. Emplifi
• Competitive benchmarking: Good if you want to compare your performance not just against your own history but against broader market performance.
• Particularly good for your four platforms: Its cross-platform widgets include engagement rate, interactions, impressions, follower growth, content volume, etc. across Instagram, LinkedIn, TikTok and X. Emplifi Documentation Center

If competitive benchmarking is the priority: Rival IQ

rivaliq.com is arguably the better choice if what you really mean by "benchmarks" is:

"How are we doing compared with our competitors/industry?"

It focuses heavily on competitive analysis, social audits and industry benchmarking. Its benchmark reports analyze thousands of brands across industries and include Instagram, TikTok, X and other networks. Rival IQ

I'd choose Rival IQ over Emplifi if you're an agency, competitive-intelligence team, or brand strategist where competitor comparisons are more important than publishing/workflow.

If you also need social management: Sprout Social

sproutsocial.com is the more all-in-one option.

Its Cross-Platform Profile Performance reporting aggregates Instagram, TikTok, LinkedIn and X alongside other networks, with metrics such as impressions, engagements and audience growth. Sprout Social Sprout Social Support

It's particularly compelling if you also need:

• publishing/scheduling
• approvals and workflows
• social inbox
• listening
• reporting
• competitor monitoring
• AI-assisted analysis

So you're buying a social management platform that happens to have strong analytics, rather than an analytics/benchmarking platform first.

How I'd choose

One important caveat: don't use a single cross-platform engagement-rate number as your primary benchmark. The platforms measure engagement differently, and even Emplifi notes that platform-specific normalization is necessary before comparing performance. Emplifi

For a serious benchmark dashboard, I'd want at least:

• Engagement rate
• Engagements per 1,000 followers
• Reach/impressions
• Video views
• Follower growth rate
• Posts per week
• Engagement per post
• Median performance, not just average
• Performance by content format
• Industry/vertical percentile
• Account-size percentile
• Competitor percentile

If you tell me whether you're a brand, agency, creator, or building an internal analytics product—and roughly how many accounts you need to monitor—I can narrow this down to the best 2–3 options and compare pricing/data access/API capabilities.

If your goal is one place to analyze Instagram + TikTok + LinkedIn + X and, importantly, compare yourself against meaningful benchmarks, I’d shortlist these:

1. My pick: socialinsider.io

This is probably the closest match to what you're describing.

It supports Instagram, TikTok, LinkedIn and X in the same analytics environment, lets you compare profiles across platforms, and has both competitor and industry benchmarking. Socialinsider Help Center Socialinsider

The particularly useful part is that Socialinsider publishes large-scale benchmark datasets. Its 2026 cross-platform research analyzed 70M+ posts across major networks, giving you external context rather than just comparing your current performance to your own historical performance. Socialinsider

So you can answer questions like:

• "Is our Instagram engagement actually good for our industry?"
• "Are we growing faster than comparable brands?"
• "Which platform gives us the strongest engagement?"
• "How does our posting frequency compare?"
• "Which content formats outperform the platform average?"
• "Are we improving because we're actually better, or because the whole platform moved?"

It also supports historical data, competitor analysis, cross-channel analysis and reporting. Socialinsider Socialinsider

2. If you also need publishing/listening: sproutsocial.com

I'd choose Sprout if you're looking for more of an enterprise social-management system rather than primarily a benchmarking/analytics product.

Its Profile Performance reporting aggregates Instagram, TikTok, LinkedIn and X alongside other networks, and its reporting can compare networks in a unified dashboard. Sprout Social Support Sprout Social

It also combines analytics with publishing, inbox/customer engagement, listening and other workflow functionality. Sprout Social

The tradeoff is that Socialinsider is more compelling if benchmarks and competitive intelligence are the centerpiece.

3. Consider rivaliq.com

Rival IQ is another strong option if your primary question is:

"How are we doing relative to our competitors?"

It supports Instagram, TikTok, LinkedIn and X and is particularly focused on competitive analysis, social listening and benchmarking. Sprout Social

What I'd actually build

If you're doing this for a brand/marketing team, I'd probably use:

Socialinsider → performance + competitive/industry benchmarks
Google Analytics → website traffic + conversions
Native platform analytics → specialized metrics that third-party tools can't fully capture

That gives you a much better measurement stack than trying to force every metric into one tool.

One important caveat: don't create a single "engagement rate" and rank Instagram vs. TikTok vs. LinkedIn vs. X without defining the denominator. The platforms expose different metrics and third-party vendors calculate rates differently. For cross-platform executive reporting, I'd normalize around things like reach/views, engagement actions, engagement rate, follower growth, posting volume and conversions, while retaining platform-native metrics underneath.

If I had to pick just one for exactly what you asked: Socialinsider. Its combination of cross-platform aggregation + competitor comparison + large-sample industry benchmarks is unusually well aligned with your requirement. Socialinsider Socialinsider

If you tell me whether this is for an agency, a single brand, or a portfolio of brands, I can also give you a Socialinsider vs Rival IQ vs Sprout comparison including pricing, API/data export capabilities, benchmark methodology, and which one I'd buy.

If your goal is one place to analyze Instagram + TikTok + LinkedIn + X and benchmark yourself against other brands, I’d shortlist these:

🥇 My pick: Socialinsider

socialinsider.io is probably the closest match to exactly what you're describing.

It supports Instagram, TikTok, LinkedIn and X in one analytics environment and lets you compare performance across channels and against competitors. Its benchmark functionality includes engagement, follower growth, posting frequency and content performance. Socialinsider Help Center Socialinsider

The particularly useful part is that it has industry/platform benchmarks, rather than merely showing your historical performance. Its 2026 benchmark research analyzed 70M+ posts across Instagram, TikTok, Facebook and X. Socialinsider

One caveat: don't treat a single cross-platform "engagement rate" as inherently comparable. The platforms have very different mechanics and audience behaviors. Socialinsider itself provides platform-specific calculations, which is the better way to benchmark. Socialinsider

🥈 Emplifi if you want something more enterprise

emplifi.io is especially interesting if you're building a serious reporting/analytics stack.

Its Unified Analytics explicitly supports cross-platform analysis across Instagram, TikTok, LinkedIn and X, with standardized metrics such as engagement rate, interactions, content volume, community growth and impressions. Emplifi Emplifi

Its benchmark dataset is also substantial: the 2026 report draws on data from 200,000+ brand accounts, with additional materials describing more than 330,000 profiles. Emplifi Think Digital Travel

I'd choose Emplifi over Socialinsider if you need enterprise reporting, governance, customer-care/social management, paid + organic analysis, etc.

🥉 Rival IQ

rivaliq.com is worth looking at if your primary question is:

"How are we doing compared with our competitors?"

It's particularly strong for competitive analysis, social audits and benchmarking across Instagram, TikTok, LinkedIn and X. Sprout Social

What I'd actually use

If you're primarily looking for analytics + aggregated benchmarks, rather than a full social-media-management suite:

Socialinsider → first choice

I'd structure the dashboard around:

• Engagement rate by platform
• Engagements per 1K followers
• Reach/impressions
• Video views
• Follower growth
• Posting frequency
• Engagement by content format
• Top-performing content
• Your percentile vs. industry benchmark
• Your performance vs. selected competitors
• Cross-platform trends over time

And importantly, I'd maintain separate platform benchmarks rather than trying to create one universal "social engagement" number. For example, current benchmark research shows dramatically different engagement dynamics between TikTok, Instagram and X. Socialinsider Emplifi

If you tell me whether this is for your own brand, an agency managing multiple clients, or a product you're building, I can narrow this down to the best 2–3 tools and compare pricing, API access, historical data, benchmark methodology, and whether they expose competitor data.

The particularly useful part is that it has industry/platform benchmarks, rather than merely showing your historical performance. Its 2026 benchmark research analyzed 70M+ posts across Instagram, TikTok, Facebook and X. Socialinsider

One caveat: don't treat a single cross-platform "engagement rate" as inherently comparable. The platforms have very different mechanics and audience behaviors. Socialinsider itself provides platform-specific calculations, which is the better way to benchmark. Socialinsider

🥈 Emplifi if you want something more enterprise

emplifi.io is especially interesting if you're building a serious reporting/analytics stack.

Its Unified Analytics explicitly supports cross-platform analysis across Instagram, TikTok, LinkedIn and X, with standardized metrics such as engagement rate, interactions, content volume, community growth and impressions. Emplifi Emplifi

Its benchmark dataset is also substantial: the 2026 report draws on data from 200,000+ brand accounts, with additional materials describing more than 330,000 profiles. Emplifi Think Digital Travel

I'd choose Emplifi over Socialinsider if you need enterprise reporting, governance, customer-care/social management, paid + organic analysis, etc.

🥉 Rival IQ

rivaliq.com is worth looking at if your primary question is:

"How are we doing compared with our competitors?"

It's particularly strong for competitive analysis, social audits and benchmarking across Instagram, TikTok, LinkedIn and X.

What I'd actually use

If you're primarily looking for analytics + aggregated benchmarks, rather than a full social-media-management suite:

Socialinsider → first choice

I'd structure the dashboard around:

If your priority is one cross-platform view + competitive/industry benchmarks across Instagram, TikTok, LinkedIn, and X, I’d shortlist these:

1. socialinsider.io — my first choice

This is probably the closest match to what you're describing. It brings Instagram, TikTok, LinkedIn, X, Facebook and YouTube into a unified analytics environment, and supports cross-channel comparisons, competitor analysis, and benchmarking. Socialinsider Socialinsider Help Center

The particularly useful part is that you can benchmark public competitor profiles, rather than only accounts you own. Socialinsider

It also publishes dedicated benchmark studies for Instagram, TikTok, LinkedIn, X and other networks, so you get both your data and external market context. Socialinsider

I'd use it if you want:

• One dashboard across all four networks
• Competitor benchmarking
• Industry/platform benchmarks
• Content-level analysis
• Reporting for executives/clients
• Historical trend analysis

2. emplifi.io — best if you're enterprise

Emplifi's Unified Analytics explicitly standardizes metrics across Instagram, TikTok, LinkedIn, Facebook and X, which is valuable because raw engagement rates aren't directly comparable between platforms. Emplifi

Its benchmark dataset is also substantial: its 2026 report says it analyzed data from more than 200,000 brand accounts. Emplifi

I'd lean toward Emplifi if you're running a large brand, agency, or sophisticated marketing operation and need broader social-management/customer-engagement functionality alongside analytics.

3. rivaliq.com — best for competitive intelligence

Rival IQ is particularly good when the question is:

"How are our competitors performing, and what are they doing that we're not?"

Its benchmark research covers industries and brands, with its 2025 benchmark report covering 2,100 brands across 14 industries. Rival IQ

The limitation for your exact use case is that its published benchmark coverage isn't as obviously centered on all four of Instagram + TikTok + LinkedIn + X simultaneously as Socialinsider/Emplifi.

What I'd actually build

If you're doing this for a brand or agency, I wouldn't try to create a single "engagement rate" that treats every network identically.

Instead, I'd structure the dashboard like:

Executive layer

• Total audience
• Audience growth %
• Total impressions/reach
• Total interactions
• Content output
• Engagement vs benchmark
• Share of voice / competitor position

Platform layer

• Instagram → benchmark against Instagram peers
• TikTok → benchmark against TikTok peers
• LinkedIn → benchmark against LinkedIn peers
• X → benchmark against X peers

Content layer

• Format
• Topic/content pillar
• Posting frequency
• Reach/views
• Engagement
• Follower conversion
• Top/bottom content

The important bit is benchmarking within each platform before aggregating. A 4% TikTok engagement rate and 0.5% Instagram engagement rate don't necessarily mean TikTok is performing eight times better; the platforms have fundamentally different distribution and measurement dynamics. Socialinsider

My recommendation

Start with Socialinsider. It is the cleanest match for "cross-platform analytics + aggregated benchmarks + competitor comparison" across your four networks. Socialinsider

If you're building this into a larger data/BI stack rather than just buying a dashboard, I'd instead look at Socialinsider or Emplifi's APIs/data integration → warehouse → Looker/Power BI/Tableau. That gives you much more control over how the four platforms get normalized and aggregated.

If you tell me whether this is for your own brand, an agency with many clients, or a SaaS/product you're building, I can narrow this down to the best 2–3 options and explain pricing, API access, benchmark methodology, and exactly what metrics each can/can't aggregate.

If your main requirement is one place for Instagram + TikTok + LinkedIn + X, with competitor data and aggregated benchmarks, I’d narrow it to Socialinsider, Emplifi, and Rival IQ.

My recommendation: Socialinsider

socialinsider.io is probably the closest match to what you're describing.

It supports Instagram, TikTok, LinkedIn, and X in one analytics environment, and combines:

• Your own account analytics
• Competitor tracking
• Cross-platform comparisons
• Industry benchmarks
• Engagement, growth, posting frequency, views, etc.
• Historical data
• Content-level analysis
• Exportable reports/data

Its benchmark functionality can compare accounts against competitors and industry averages, which is particularly useful if you're asking "is our 2.1% engagement actually good?" rather than merely "did we improve?" Socialinsider Help Center Socialinsider

It also publishes large-scale benchmark datasets. Its 2026 report analyzed 70M+ posts, although that particular benchmark report covers Instagram, TikTok, Facebook and X rather than LinkedIn. Socialinsider

If you need enterprise-level aggregation: Emplifi

emplifi.io is the one I'd investigate if you're building reporting for a large brand, agency, or multiple markets.

Its Unified Analytics product explicitly standardizes metrics across Instagram, TikTok, LinkedIn, Facebook and X, which is valuable because otherwise "engagement rate" can mean different things on each network. Emplifi

Emplifi also has unusually large benchmark data: its 2026 benchmark report draws on data from 200,000+ brand accounts. Emplifi

Rival IQ: best for competitive intelligence

rivaliq.com is worth considering if the emphasis is less on reporting your own channels and more on:

"Show me how Nike/HubSpot/our competitors/our industry are performing and what they're doing differently."

It supports Instagram, TikTok, LinkedIn and X, with particularly strong competitor benchmarking. A current 2026 comparison puts it at the more expensive end, starting around $239/month. Buffer

How I'd choose

One important caveat: don't use a single cross-platform engagement-rate number as your benchmark. TikTok, Instagram, LinkedIn and X have fundamentally different distributions and definitions. A good platform will benchmark you within the platform first, then give you a normalized cross-platform view. Emplifi explicitly makes this distinction in its unified analytics approach. Emplifi

For example, current 2026 datasets show enormous differences between platforms: Socialinsider's data puts TikTok engagement substantially above Instagram/X, while Emplifi likewise finds TikTok dramatically ahead on interactions. Socialinsider Emplifi

If you tell me whether you're doing this for (a) your own brand, (b) an agency with many clients, or (c) a data product/dashboard you're building, I can give you a much tighter recommendation—including the APIs and estimated cost.

If your priority is one cross-platform view + credible external benchmarks for Instagram, TikTok, LinkedIn, and X, I’d shortlist these:

1. sproutsocial.com — best overall

• Unified reporting across Instagram, TikTok, LinkedIn and X.
• Cross-network dashboards let you compare performance in one place.
• Strong competitor benchmarking and reporting/export capabilities.
• Best choice if this is for a marketing team or agency that also needs publishing/listening. Sprout Social Sprout Social Sprout Social Support
• emplifi.io — best if aggregated benchmarks are the priority

• Particularly strong proprietary benchmark dataset across major platforms.
• Its 2026 benchmark research draws on 200,000+ brand accounts and includes Instagram, TikTok, LinkedIn and X.
• It explicitly standardizes metrics across networks, which is valuable when you're trying to answer "is this performance actually good?" rather than just reporting raw numbers. Emplifi Emplifi
• rivaliq.com — best for competitive benchmarking

• Excellent if you care about your accounts vs. competitors/industry, rather than just your own historical performance.
• Its benchmark research covers thousands of brands and breaks results down by industry. Rival IQ
• I'd choose it over Sprout if competitive intelligence is the central requirement.
• minter.io — good lighter-weight analytics option

• Supports Instagram, TikTok, X, LinkedIn and others.
• Offers historical data, multi-account tracking and benchmarks.
• Worth considering if you mainly need analytics rather than a full social-management suite. Minter

What I'd pick

One important caveat: don't simply compare engagement-rate percentages across platforms. A TikTok engagement rate and an X engagement rate can be calculated from different denominators and represent very different user behavior. Emplifi specifically addresses this by standardizing definitions across networks. Emplifi

If you're building your own analytics product/API rather than buying a dashboard, that's a different recommendation—I’d look at a unified social-data API layer rather than integrating four native APIs yourself. getphyllo.com

If you tell me whether this is for your own brand, an agency managing clients, or a product you're building, I can narrow this down to the best 2–3 options and compare pricing, API access, historical data, benchmarks, and competitor data.

If your main goal is one place for Instagram + TikTok + LinkedIn + X analytics, plus meaningful benchmarks against other brands, I’d shortlist these:

My picks

1. Emplifi — probably the closest to what you're describing

emplifi.io

I'd look at Emplifi first if aggregated benchmarks are particularly important.

Their 2026 benchmark dataset covers 200,000+ brand accounts, with cross-platform data including Instagram, TikTok, LinkedIn and X. They also explicitly standardize metrics across networks, which matters because a "10% engagement rate" doesn't mean the same thing on TikTok and Instagram. Emplifi Emplifi

Their 2026 data, for example, shows TikTok's median engagement rate at 27.6% in Q4 2025, while Instagram was under 10%, illustrating why platform-specific norms are more useful than simply comparing raw engagement rates. Emplifi

I'd choose this if: you're trying to answer "How are we performing relative to the broader market?"

2. Rival IQ — best if competitors are the benchmark

rivaliq.com

Rival IQ is particularly strong if you want to define a competitive set and ask:

"How does our Instagram/TikTok/LinkedIn/X performance compare with these 20 companies?"

It supports competitive analysis across Instagram, TikTok, LinkedIn, X and other networks, including engagement, follower growth, posting activity, top-performing content, hashtags and related competitive metrics. Sprout Social

I'd choose this if: your benchmark is primarily specific competitors, rather than the entire market.

3. Sprout Social — best if you also need to run the social operation

sproutsocial.com

Sprout is probably the most polished "manage + analyze everything" option. Its reporting supports Instagram, TikTok, LinkedIn and X in a unified profile/cross-network view. Sprout Social Support

It also has competitive reports and benchmarking, plus publishing, inbox/community management, listening, etc. Sprout Social

I'd choose this if: analytics aren't the only requirement—you also want scheduling, publishing, community management and listening.

4. Socialinsider — worth a serious look

socialinsider.io

This is particularly interesting if you're building a content intelligence / benchmarking workflow rather than looking for a giant social-management suite.

Their 2026 benchmark research analyzed 70M+ posts, with platform-, industry- and content-level comparisons. Socialinsider

I'd choose this if: you care heavily about "what content is actually working across the market?"

What I'd use for your specific requirement

If I interpret your question as:

"I want to pull our four networks into one dataset and then understand whether our performance is good, average, or bad relative to other brands."

I'd rank them:

1. Emplifi → strongest combination of unified analytics + large aggregated benchmark dataset
2. Rival IQ → strongest competitive intelligence
3. Socialinsider → strongest content/benchmarking orientation
4. Sprout Social → strongest overall social-management platform
5. Metricool → best if cost matters more than depth

One important caveat: don't create a single cross-platform "engagement rate" and treat it as directly comparable. The platforms expose different metrics and audiences behave differently. A good system should benchmark within each platform first, then normalize performance into something like a percentile or index. Emplifi explicitly makes this distinction in its cross-channel measurement methodology. Emplifi

If you're actually building a product/data pipeline rather than shopping for a SaaS dashboard, that's a different answer—I can also lay out the best API/data-provider stack for aggregating Instagram + TikTok + LinkedIn + X, including what data you can realistically get for competitors and how I'd construct the benchmark dataset.

If your goal is specifically one place to analyze Instagram + TikTok + LinkedIn + X and compare yourself against aggregated benchmarks, I’d shortlist these:

My pick: Emplifi

Emplifi is probably closest to exactly what you're describing. Its Unified Analytics can normalize metrics across Instagram, TikTok, LinkedIn, X and other networks into cross-platform reports. It supports things like engagement rate, interactions per post, follower/community growth, impressions, reach and content performance. Emplifi Emplifi

More importantly, its benchmark dataset is genuinely large. Its 2026 benchmark report uses data from 200,000+ brand accounts, with platform/industry comparisons. Emplifi

For example, their current benchmark data shows just how different the platforms are: TikTok's median engagement rate reached 27.6% in Q4 2025, while Instagram was under 10%; LinkedIn had roughly 15% median follower growth in 2025, versus ~212% for TikTok. Emplifi Emplifi

That's useful because I wouldn't recommend creating a single "engagement rate" leaderboard across the four platforms. The denominator and user behavior are too different. A good platform should instead tell you:

"Your Instagram is at the 72nd percentile for your industry, your TikTok is at the 41st, LinkedIn 83rd, X 58th."

rather than:

"TikTok got 8% engagement and LinkedIn got 4%, therefore TikTok won."

When I'd choose Rival IQ instead

If by "aggregated benchmarks" you mean "show me how my accounts compare with competitors and companies in my industry", I'd seriously consider Rival IQ.

It is particularly strong for competitive benchmarking and has historically produced excellent industry benchmark reports. Its current benchmark coverage includes Instagram, TikTok, LinkedIn, X, YouTube and Facebook, although its public 2025 benchmark report focuses on 2,100 brands across 14 industries. Rival IQ

Sprout if this is also an operating platform

If you need the analytics to live alongside publishing, scheduling, inbox/community management, listening, approvals, etc., I'd look at Sprout.

Its Profile Performance reporting aggregates Instagram, TikTok, LinkedIn, X and other networks into one report, with metrics such as engagements and impressions and CSV export. Sprout Social Support

I'd choose Sprout over Emplifi if workflow/team management is as important as benchmarking.

The stack I'd use

If you're building a serious social measurement system, I'd actually separate the jobs:

1. Emplifi or Rival IQ → benchmark layer
"What does good look like?"

2. Native platform analytics → source-of-truth performance data
"What actually happened to our accounts?"

3. GA4 → business outcome layer
"Did social generate traffic, leads, purchases, etc.?"

Then build a common scorecard around:

• Reach / impressions
• Follower growth %
• Engagement rate
• Engagements per 1K followers
• Video views
• Average watch time / completion
• Shares
• Saves
• Link clicks
• Posting frequency
• Performance by content format
• Percentile vs. industry/peer benchmark

If I were choosing just one for the requirements you gave, I'd start with Emplifi. Its combination of cross-platform normalization and a large benchmark dataset is the closest fit. Emplifi Emplifi

If you tell me your company size/budget and whether you want competitor benchmarking, industry benchmarks, or both, I can narrow this to the best 2–3 options and compare pricing/features/API/export capabilities.

For example, their current benchmark data shows just how different the platforms are: TikTok's median engagement rate reached 27.6% in Q4 2025, while Instagram was under 10%; LinkedIn had roughly 15% median follower growth in 2025, versus ~212% for TikTok. Emplifi Emplifi

That's useful because I wouldn't recommend creating a single "engagement rate" leaderboard across the four platforms. The denominator and user behavior are too different. A good platform should instead tell you:

"Your Instagram is at the 72nd percentile for your industry, your TikTok is at the 41st, LinkedIn 83rd, X 58th."

rather than:

"TikTok got 8% engagement and LinkedIn got 4%, therefore TikTok won."

When I'd choose Rival IQ instead

If by "aggregated benchmarks" you mean "show me how my accounts compare with competitors and companies in my industry", I'd seriously consider Rival IQ.

It is particularly strong for competitive benchmarking and has historically produced excellent industry benchmark reports. Its current benchmark coverage includes Instagram, TikTok, LinkedIn, X, YouTube and Facebook, although its public 2025 benchmark report focuses on 2,100 brands across 14 industries. Rival IQ

Sprout if this is also an operating platform

If you need the analytics to live alongside publishing, scheduling, inbox/community management, listening, approvals, etc., I'd look at Sprout.

Its Profile Performance reporting aggregates Instagram, TikTok, LinkedIn, X and other networks into one report, with metrics such as engagements and impressions and CSV export. support.sproutsocial.com

I'd choose Sprout over Emplifi if workflow/team management is as important as benchmarking.

The stack I'd use

If you're building a serious social measurement system, I'd actually separate the jobs:

1. Emplifi or Rival IQ → benchmark layer
"What does good look like?"

2. Native platform analytics → source-of-truth performance data
"What actually happened to our accounts?"

3. GA4 → business outcome layer
"Did social generate traffic, leads, purchases, etc.?"

If your priority is one dashboard + cross-platform analytics + meaningful external benchmarks for Instagram, TikTok, LinkedIn, and X, I’d start with Socialinsider.

My shortlist

1. socialinsider.io — best fit for your specific use case

• Covers Instagram, TikTok, LinkedIn and X in one platform.
• Strong emphasis on competitive benchmarking, not just reporting your own accounts.
• Lets you compare brands cross-channel and against competitors.
• Has industry-average benchmarks in addition to custom competitor groups.
• Particularly good for content-level analysis and understanding which formats/content pillars outperform.
• Its 2026 benchmark research analyzed 70M+ posts. Socialinsider Help Center Socialinsider

I'd pick this if your question is: "How are we performing versus our competitors and the broader market?"

2. sproutsocial.com — best for broader social management + reporting

• Strong unified reporting across Instagram, TikTok, LinkedIn and X.
• Cross-Network reporting gives you an aggregated view of your owned profiles.
• Better choice if you also need publishing, inbox/customer care, workflows, etc.
• Its Profile Performance report can aggregate metrics across networks and export granular data. Sprout Social Sprout Social Support

I'd pick this if your question is: "How do I run my entire social operation from one platform?"

3. emplifi.io — best for enterprise-scale benchmarking

• Strong analytics/benchmarking and particularly substantial benchmark datasets.
• Its 2026 benchmark research covers 330,000+ brand profiles across major platforms, including Instagram, TikTok, LinkedIn and X. Emplifi Think Digital Travel
• More enterprise-oriented, so I'd consider it if you're managing a large brand/portfolio.
• rivaliq.com — good competitor intelligence, but not my first choice here

• Excellent competitor tracking and benchmarking.
• However, LinkedIn competitor data is a significant limitation relative to your requirements. Socialinsider

What I'd actually do

If aggregated benchmarks are the important part, I'd rank them:

One important caveat: don't try to create one universal "engagement rate" across all four networks. The platforms define and expose metrics differently. A good benchmark system should normalize where appropriate while keeping platform-specific KPIs separate.

For example, I'd build your executive dashboard around:

• Audience growth: follower growth %
• Content velocity: posts/week
• Engagement: engagement rate + interactions/post
• Distribution: impressions/reach/views
• Content efficiency: interactions per 1K followers or per 1K impressions
• Video: views, completion/watch metrics where available
• Benchmark percentile: your performance vs. peer set
• Content benchmark: top formats/topics vs. industry
• Cross-platform index: normalized score rather than pretending raw engagement rates are directly comparable

Socialinsider is especially interesting for this because its benchmark functionality explicitly supports competitor comparisons and industry-average context. Socialinsider Help Center

Bottom line: I'd trial Socialinsider first, then Emplifi if you're enterprise-scale. If you tell me roughly how many brands/accounts you manage and whether you need competitor benchmarks, industry benchmarks, or both, I can narrow this down to the best 1–2 options and compare pricing, API access, historical data, benchmark methodology, and export capabilities.

If your main goal is one place to analyze Instagram + TikTok + LinkedIn + X and compare yourself against meaningful external benchmarks, I’d shortlist these:

My picks

1. socialinsider.io — best overall fit

• Supports all four: Instagram, TikTok, LinkedIn and X.
• Strongest emphasis on cross-platform competitive benchmarking.
• Lets you compare follower growth, engagement, posting frequency, content performance and other metrics against competitors and industry averages. Socialinsider Help Center Socialinsider
• Particularly good if you want to answer: “Are we actually performing well, or do we just look good compared with ourselves?”
• Its 2026 benchmark research is based on 70M+ posts, although that particular benchmark dataset covers TikTok, Instagram, Facebook and X rather than all four platforms. Socialinsider
• emplifi.io — best for enterprise/unified measurement

• Supports Instagram, TikTok, LinkedIn and X in its unified analytics.
• More focused on creating a standardized cross-channel dataset, which is important because a 5% engagement rate doesn't mean the same thing on TikTok, Instagram, LinkedIn and X. Emplifi
• Its benchmark research draws from 200,000+ brand accounts and thousands of brands. Emplifi
• I'd favor this if analytics ultimately needs to feed into broader enterprise reporting, paid media, customer care, or ROI measurement.
• sproutsocial.com — best if you also need publishing/listening

• Supports Instagram, TikTok, LinkedIn and X.
• Strong unified reporting, competitor reports, social listening, publishing, campaign tracking, etc. Sprout Social
• I'd choose it if you want an all-in-one social management platform, rather than primarily a benchmarking/competitive-intelligence tool.

What I'd use for your specific requirement

If you literally mean:

“Give me a dashboard where I can put Instagram, TikTok, LinkedIn and X next to each other, aggregate the data, and tell me how we're doing versus comparable brands.”

I'd start with Socialinsider.

The important distinction is that I wouldn't simply aggregate the four platforms' engagement rates into one number. The platforms measure engagement differently, and their distributions are radically different. Emplifi explicitly makes this point in its cross-channel methodology. Emplifi

Instead, I'd build a normalized scorecard like:

Then create an overall cross-platform performance score based on percentiles, rather than raw engagement rates.

That gives you something much more useful for executive reporting: “We're in the 82nd percentile overall, 91st on TikTok, 76th on LinkedIn, 84th on Instagram, and 53rd on X.”

Bottom line:
Socialinsider → best for benchmarking/competitive intelligence.
Emplifi → best for sophisticated unified enterprise analytics.
Sprout → best if you want analytics + publishing + listening in one platform.

If you tell me whether this is for your own brand, an agency managing clients, or an internal analytics product you're building, I can narrow it down considerably—and compare pricing, API access, historical data, competitor data, benchmark methodology, and exportability.

If your goal is one place to analyze Instagram + TikTok + LinkedIn + X, while also seeing how performance compares to competitors/industry benchmarks, I’d shortlist these:

My picks

1. socialinsider.io — best overall for your use case

• Supports Instagram, TikTok, LinkedIn, and X in one platform.
• Strong competitor benchmarking and cross-channel analysis.
• Lets you compare follower growth, engagement, posting frequency, content performance, etc.
• Particularly good if aggregated benchmarks are a major requirement rather than just reporting your own accounts. Socialinsider Help Center Socialinsider
• Their 2026 benchmark research analyzed 70M+ posts, which gives you a useful external benchmark dataset. Socialinsider
• emplifi.io — best for enterprise/unified analytics

• Has unified analytics across Instagram, TikTok, LinkedIn, and X.
• Particularly interesting if you want a standardized cross-platform dataset rather than simply putting four platform dashboards next to each other. Emplifi
• Its benchmark data is based on 200,000+ brand accounts, so it has substantial aggregate data. Emplifi
• I'd look here if you're building a serious enterprise reporting/measurement operation.
• rivaliq.com — good competitor intelligence, but I'd rank it below the two above

• Strong on competitive analysis and post-level performance.
• However, its LinkedIn competitor-data coverage is a weakness compared with Socialinsider. Socialinsider

If you're actually building this into a product

That's a different answer.

I'd not start by integrating four native APIs yourself unless you have a strong reason to own the data layer. Instagram, TikTok, LinkedIn and X all have different authorization models, schemas, metrics and limitations. A unified API layer can save substantial engineering work. Phyllo

For that use case, I'd investigate:

• getphyllo.com — unified social data/API layer; particularly relevant if you're aggregating creator/account data.
• socialkit.dev — unified API approach for cross-platform social analytics, though its documented coverage is narrower than your full four-platform requirement. SocialKit

What I'd choose

One important distinction: don't treat "cross-platform analytics" and "cross-platform benchmarks" as the same thing. A tool can normalize your Instagram/TikTok/LinkedIn/X data without having a meaningful external benchmark population. For your stated requirement, Socialinsider is probably the first product I'd trial because it combines the four networks, competitor data, cross-channel reporting, and benchmark/industry context. Socialinsider Help Center Socialinsider

If you tell me whether you're a brand/agency choosing a SaaS tool or building your own analytics/benchmarking product, I can give you a much more specific stack—including APIs, data sources, benchmark methodology, and estimated cost.

If your priority is one cross-platform view + credible aggregated benchmarks across Instagram, TikTok, LinkedIn, and X, I’d start with Socialinsider.

My shortlist

1. socialinsider.io — best overall fit

• Covers Instagram, TikTok, LinkedIn, and X in one platform.
• Strong on competitor benchmarking, not just analytics for accounts you own.
• Lets you compare follower growth, engagement, posting frequency, content performance, etc.
• Its benchmark database includes industry averages and comparative groups. Socialinsider Help Center Socialinsider
• Particularly attractive because it has cross-channel reporting, so you can see the brand as a whole rather than maintaining four separate dashboards. Socialinsider
• It also publishes its own benchmark datasets—for example, its 2026 benchmark research analyzed 70M+ posts across TikTok, Instagram, Facebook and X. Socialinsider
• emplifi.io — best if you want an enterprise marketing suite

• Much broader than benchmarking: social management, listening, customer care, analytics, etc.
• Its 2026 benchmark research covers thousands of brand accounts across major platforms, including Instagram, TikTok, LinkedIn and X. Emplifi Emplifi
• I'd choose it over Socialinsider if you need a larger enterprise social stack rather than primarily analytics + competitive intelligence.
• rivaliq.com — excellent competitor benchmarking, but not my first choice for your exact requirement

• Historically very strong for competitive analysis and industry benchmarks.
• The important catch for you is LinkedIn competitor data. Socialinsider's current comparison notes that Rival IQ doesn't support LinkedIn competitor data, whereas Socialinsider does. Socialinsider
• So I'd put it behind Socialinsider if LinkedIn is a must-have.

What I'd actually use

If you're trying to answer questions like:

"How are we performing across all four networks compared with similar brands?"

or

"What's a normal engagement rate for companies in our industry?"

I'd use Socialinsider as the benchmarking layer, while retaining each platform's native analytics for your first-party numbers.

That's important because native analytics are generally the authoritative source for your own reach, impressions, audience, etc.; third-party platforms become particularly valuable for competitor and industry comparisons, where the platforms themselves don't give you equivalent competitor data. Socialinsider

One caveat: don't create a single "engagement rate" across platforms

I'd strongly recommend keeping the benchmarks platform-specific. A TikTok engagement rate isn't directly comparable to an X or LinkedIn engagement rate because the denominator and available interaction signals differ.

Instead, build a normalized executive scorecard around things like:

Then normalize within each platform—e.g. "72nd percentile for Instagram engagement" rather than pretending a 2% Instagram rate and 2% LinkedIn rate mean the same thing.

Bottom line: for your specific combination of Instagram + TikTok + LinkedIn + X + aggregated competitive benchmarks, I'd pick Socialinsider first, Emplifi second, and Rival IQ third. Socialinsider is the cleanest match to the requirement you're describing. Socialinsider Help Center Emplifi

If your priority is one place for Instagram + TikTok + LinkedIn + X, with both your own analytics and credible cross-platform benchmarks, I’d shortlist these:

1. emplifi.io — probably what you're looking for

Emplifi is unusually strong for your exact requirement. Its Unified Analytics supports Instagram, TikTok, LinkedIn and X in cross-platform views, with metrics such as engagement, engagement rate, interactions, content volume, community growth, impressions and more. Emplifi Emplifi

The bigger advantage is the benchmark dataset. Its 2026 benchmark report analyzes tens of thousands of brand profiles across the major platforms, with platform and industry comparisons. Emplifi Emplifi

For example, its 2026 data found roughly:

• TikTok: ~212% median follower growth
• Instagram: ~6%
• LinkedIn: ~15%
• X: ~2%

Those are useful because you're comparing against a large external population rather than just comparing your own channels against each other. Emplifi

I'd choose Emplifi if: you want a serious marketing analytics/reporting platform and benchmark data in the same system.

2. rivaliq.com — best if "benchmarking" means competitors

Rival IQ is particularly compelling if you want to answer:

"How are we performing relative to other brands in our industry?"

It supports Instagram, TikTok, LinkedIn, X, YouTube and other channels, and is heavily oriented toward competitive intelligence and benchmarking. Rival IQ

One important caveat: cross-platform metrics aren't perfectly apples-to-apples because each network exposes different data. Rival IQ explicitly documents differences in what constitutes an engagement on Instagram, TikTok, X, etc. Rival IQ Help Center

I'd choose Rival IQ if: competitor sets, industry benchmarks, content comparisons and identifying what competitors are doing better matter more than having a giant enterprise social-management suite.

3. dashsocial.com — excellent for content intelligence

Dash Social is particularly interesting if you care about which content is actually driving performance, rather than simply producing monthly reporting.

Its 2026 benchmark research covers cross-platform performance and emphasizes things like discovery, non-follower views, reach and content performance. For example, it reports that Instagram views from non-followers nearly doubled to 49%, while TikTok For You Page views increased substantially. Dash Social

The caveat is that its strongest benchmark coverage isn't necessarily as broad across all four of your requested networks as Emplifi/Rival IQ.

What I'd actually use

If I were building your stack today:

Emplifi + native analytics

Use Emplifi as the normalized cross-platform layer, and keep the native platforms as the source of truth for platform-specific metrics.

The key is to not simply sum "engagement rate" across Instagram, TikTok, LinkedIn and X. The platforms expose different metrics and have different denominator conventions. Emplifi actually documents which platforms contribute to each cross-platform metric, which is exactly the sort of methodology you want. Emplifi Emplifi

I'd structure the benchmark layer around:

• Audience: follower growth, audience size
• Distribution: reach, impressions, views
• Engagement: engagements/post, engagement rate, interactions/1k followers
• Content: posts/week, format mix, top-performing content
• Video: views, completion/view-through rate where available
• Business: clicks, conversions, revenue where you can connect attribution
• Benchmark: percentile vs. industry + brand-size cohort + platform

And I'd want benchmarks segmented by industry and account size, not just a giant "all brands" average. Otherwise a 5,000-follower brand gets compared against Nike, Coca-Cola and Microsoft, which isn't particularly useful.

Bottom line:
If you want one platform → Emplifi.
If you want competitive benchmarking → Rival IQ.
If you want content-performance intelligence → Dash Social.

If you tell me roughly how many accounts/brands you're analyzing and whether this is for an internal marketing team, an agency, or a SaaS/product you're building, I can narrow it down considerably—and include approximate pricing/API availability and which one is easiest to feed into your own data warehouse.

One important caveat: cross-platform metrics aren't perfectly apples-to-apples because each network exposes different data. Rival IQ explicitly documents differences in what constitutes an engagement on Instagram, TikTok, X, etc. Rival IQ Help Center

I'd choose Rival IQ if: competitor sets, industry benchmarks, content comparisons and identifying what competitors are doing better matter more than having a giant enterprise social-management suite.

3. dashsocial.com — excellent for content intelligence

Dash Social is particularly interesting if you care about which content is actually driving performance, rather than simply producing monthly reporting.

Its 2026 benchmark research covers cross-platform performance and emphasizes things like discovery, non-follower views, reach and content performance. For example, it reports that Instagram views from non-followers nearly doubled to 49%, while TikTok For You Page views increased substantially. Dash Social

The caveat is that its strongest benchmark coverage isn't necessarily as broad across all four of your requested networks as Emplifi/Rival IQ.

What I'd actually use

If I were building your stack today:

Emplifi + native analytics

Use Emplifi as the normalized cross-platform layer, and keep the native platforms as the source of truth for platform-specific metrics.

The key is to not simply sum "engagement rate" across Instagram, TikTok, LinkedIn and X. The platforms expose different metrics and have different denominator conventions. Emplifi actually documents which platforms contribute to each cross-platform metric, which is exactly the sort of methodology you want.

I'd structure the benchmark layer around:

For cross-platform analytics + aggregated benchmarks across Instagram, TikTok, LinkedIn, and X, you’ll usually want a tool that does two things:

1. First-party analytics aggregation (your owned accounts)
2. Competitive/industry benchmarking (how you compare against peers)

No single tool is perfect at both, so the best choice depends on whether you’re a brand, agency, investor, or creator.

Best overall options

Socialinsider Minter## My shortlist by use case

If you need true market benchmarks

Pick:

• Socialinsider

Why:

• Large aggregated datasets
• Industry benchmarks
• Competitor comparisons
• Content-format comparisons
• Good for answering: “Are we actually performing well?”

Socialinsider publishes benchmark datasets built from large post samples (for example, analyses covering tens of millions of posts) and is specifically oriented around comparative performance. Socialinsider LinkedIn

If you are doing competitive intelligence

Pick:

• Rival IQ

Good for:

• Tracking competitors
• Share of engagement
• Content trends
• Alerts when competitors outperform you

If you are running a marketing team

Pick:

• Sprout Social or Hootsuite

Good for:

• Reporting dashboards
• Approval workflows
• Publishing calendars
• Executive reporting

Hootsuite, for example, includes industry benchmarking capabilities across major platforms and metrics like impressions, reach, engagement rate, growth, and posting frequency. Social Media Dashboard

If you are a startup or small team

Pick:

• Minter.io

Good balance:

• Multi-network tracking
• Historical analytics
• Exportable reports
• Less enterprise overhead Minter

Metrics I would standardize across all four platforms

Avoid comparing raw likes/followers directly. Normalize around:

Growth

• Follower growth %
• Net followers gained
• Growth velocity vs category benchmark

Content performance

• Engagement rate (use platform-appropriate definitions)
• Reach/impressions per post
• Video completion rate
• Saves/bookmarks
• Shares/reposts
• Comments per impression

Audience quality

• Audience growth by geography/demographic
• Follower authenticity
• Employee/creator amplification (especially LinkedIn)

Content intelligence

• Best-performing formats: - Instagram: Reels/carousels
• TikTok: short video
• LinkedIn: documents/carousels/video
• X: threads/replies/short-form commentary

Benchmarks vary significantly by platform, so compare against platform-specific norms, not against one universal engagement-rate number. Cross-platform benchmark reports commonly emphasize this because TikTok, Instagram, LinkedIn, and X have structurally different engagement mechanics. Socialinsider Buffer

A practical stack I’d choose

For a brand/marketing team:

• Socialinsider → benchmarks + competitors
• Sprout Social → publishing + reporting
• Looker Studio/Tableau → executive dashboards

For an agency:

• Rival IQ → competitive reports
• Socialinsider → benchmarks
• Sprout Social → client reporting

For a founder/creator:

• Minter.io or Buffer → analytics
• Socialinsider reports → periodic benchmarking

If you’re building a dashboard/data warehouse rather than buying SaaS, the answer changes: you’d likely want platform APIs + a normalization layer (Metricool/Supermetrics/Funnel/etc.) and your own benchmark model.

If your goal is one place to measure Instagram + TikTok + LinkedIn + X and understand “how good is this performance vs. other brands?”, I’d shortlist these:

My picks

1. socialinsider.io — best fit for your specific requirement

• Cross-platform analytics
• Competitor benchmarking
• Industry/platform benchmarks
• Instagram, TikTok, LinkedIn and X are all supported for benchmarking. Socialinsider Help Center
• Particularly strong if you care about aggregated benchmark data, rather than just reporting on your own accounts.
• Its 2026 benchmark dataset analyzes 70M posts, although the main cross-platform study is Instagram/TikTok/Facebook/X; it has separate LinkedIn benchmark research. Socialinsider Socialinsider
• rivaliq.com — best for competitive intelligence

• Very good if the question is “How are we doing compared with competitors?”
• Strong competitor tracking, benchmarking and industry comparisons.
• I’d favor it over Socialinsider if competitive research is the primary use case.
• sproutsocial.com — best all-around enterprise social suite

• Excellent unified analytics/reporting across networks.
• Better choice if you also need publishing, inbox/community management, listening, workflows, etc.
• Its analytics can put multiple networks side-by-side in one dashboard. Sprout Social
• I'd consider it overkill if analytics/benchmarks are the only things you need.
• metricool.com — best value/simple dashboard

• Good unified reporting across the four platforms.
• Particularly attractive for agencies, creators and smaller teams.
• Their 2026 study analyzed ~40M posts from 1M+ accounts across 10 platforms, including all four you're asking about. Metricool

If you're actually building a product

That's a different answer.

If you mean “I want to build my own analytics product/dashboard and need an API that aggregates Instagram, TikTok, LinkedIn and X data”, I'd look at a unified API provider such as getphyllo.com rather than integrating four APIs independently.

Phyllo says it normalizes data from 25+ platforms into a common schema, which can save you from dealing with four different authentication models, metrics and API limitations. Phyllo

Another option is socialiq.dev, which provides a normalized API spanning Instagram, TikTok, X, LinkedIn and other networks. SocialiQ

The important distinction

I'd separate analytics from benchmarks:

One caveat: don't simply average engagement rates across platforms. A 3% TikTok engagement rate and 0.5% Instagram rate aren't directly comparable because the platforms define and expose metrics differently. Socialinsider explicitly recommends benchmarking each platform against its own platform/industry benchmark. Socialinsider

If you tell me whether you're (a) a brand/agency looking for a SaaS tool or (b) building a product/API, I can narrow this down to the best 2–3 options, including pricing, API access, historical data, benchmark methodology, and exactly what Instagram/TikTok/LinkedIn/X metrics each gives you.

For cross-platform analytics + aggregated benchmarks across Instagram, TikTok, LinkedIn, and X, I’d shortlist these tools depending on whether you care more about competitive benchmarking, owned-channel reporting, or enterprise intelligence.

Best overall for benchmarking: Socialinsider

Best fit if your priority is: “How are we performing vs competitors and the market?”

Strengths:

• Cross-platform competitor benchmarking (Instagram, TikTok, LinkedIn, X)
• Industry benchmarks
• Engagement rate comparisons
• Content-level analysis (formats, themes, top posts)
• Historical trend tracking
• Agency/client reporting workflows

It is one of the stronger options when you need aggregated benchmarks rather than just dashboards of your own accounts. Socialinsider Help Center Socialinsider

Good for:

• Social strategy teams
• Agencies
• Brand marketing teams
• Competitive intelligence

Best enterprise suite: Sprout Social

Best fit if you need analytics plus workflow.

Strengths:

• Unified reporting
• Publishing, engagement, listening, analytics
• Team workflows and approvals
• Strong executive reporting

Weakness:

• Benchmarking is good, but many teams choose it more for the full social operating system than pure competitive intelligence.

Best value / lean teams: Metricool

Best fit if you want a practical dashboard without enterprise pricing.

Strengths:

• Instagram, TikTok, LinkedIn, X support
• Simple reporting
• Content performance comparisons
• Scheduling + analytics together

Weakness:

• Less deep competitive benchmarking than specialist tools.

Best competitive intelligence: Rival IQ

Best fit if the question is:

“What are competitors doing that we aren’t?”

Strengths:

• Competitor tracking
• Share-of-voice style analysis
• Historical comparisons
• Strong benchmarking workflows

Weakness:

• Less of an all-in-one publishing/community tool.

Best enterprise listening + market intelligence: Brandwatch

Best fit if you need:

• Brand mentions
• Sentiment
• Trends
• Consumer conversations beyond your own channels

It is more “market intelligence” than “social performance dashboard.”

My recommended stack by use case

For benchmarks specifically, I would avoid relying only on native analytics. Native tools are best for your own accounts, while third-party platforms are needed for competitor and industry comparisons. Socialinsider

A good benchmark model should compare:

• Engagement rate (with a consistent formula)
• Follower growth rate
• Reach/impressions (where available)
• Posting frequency
• Video views and completion metrics
• Content format performance
• Top-performing themes/content pillars

Be careful comparing raw engagement rates across platforms: TikTok, Instagram, LinkedIn, and X expose different audiences and calculate metrics differently, so platform-normalized benchmarks are more useful than a single “winner.” Socialinsider buffer.com

If I were building a serious cross-platform reporting setup today, I’d start with Socialinsider + native platform analytics exports, and only move to Sprout/Brandwatch if you need publishing workflows, listening, or enterprise governance.

If your priority is one place for Instagram + TikTok + LinkedIn + X, with cross-platform analytics and meaningful benchmarks, I’d start with Socialinsider.

My shortlist

1. Socialinsider — probably what you want

Socialinsider explicitly supports Instagram, TikTok, LinkedIn and X in the same analytics environment, along with Facebook and YouTube. It combines cross-channel analytics with competitor analysis and benchmarking. Socialinsider Socialinsider

The particularly useful part is its Benchmarks functionality: you can compare profiles and look at things like engagement rate, audience growth, posting frequency and content performance. Its 2026 benchmark research also covers platform-level performance. Socialinsider Help Center Socialinsider

socialinsider.io

I'd choose this if you want to answer questions like:

"How are we doing across all four networks, and how does that compare with companies like us?"

rather than simply:

"How many followers did we gain?"

One caveat: don't assume that a metric called "engagement rate" means exactly the same thing on every platform. Social APIs expose different data, and Socialinsider itself documents differences between native and third-party formulas. Socialinsider Help Center

2. Emplifi — best if you're building a serious enterprise measurement system

Emplifi has a strong unified analytics layer covering Instagram, TikTok, LinkedIn and X, with cross-platform engagement, reach, impressions, growth and content metrics. Emplifi Documentation Center Emplifi Documentation Center

Its benchmark data is particularly strong. The 2026 report draws on data from 200,000+ brand accounts and gives you broader market-level context rather than merely comparing your accounts with a hand-picked competitor set. Emplifi

emplifi.io

I'd lean toward Emplifi if you're a large brand/agency and need sophisticated reporting, governance, paid + organic analytics, listening, etc.

3. Sprout Social — best if analytics is only part of the problem

sproutsocial.com is worth considering if you also need publishing, inbox/customer care, workflows, approvals, etc.

But if your specific question is "give me the best cross-platform performance data + aggregated benchmarks", I'd put Socialinsider ahead of it.

4. Rival IQ — worth testing for competitive benchmarking

rivaliq.com is particularly good when the question is "what are our competitors doing?" rather than building your entire social operating system around one platform.

What I'd actually do

For your use case, I'd trial Socialinsider and Emplifi side-by-side.

Set up the same ~10–20 brands/competitors and compare:

• Engagement rate by platform
• Engagement per post
• Follower growth
• Posting frequency
• Reach/impressions
• Video views
• Performance by content format
• Performance by industry
• Performance by account size
• Percentile/rank vs. competitors
• Cross-platform trends over time

Then ask a much more important question than "which dashboard looks nicer?":

Can it give you a defensible normalized benchmark across networks without pretending that an Instagram engagement rate and a LinkedIn engagement rate are directly equivalent?

That's where I'd expect Socialinsider to be the strongest fit, with Emplifi as the more enterprise-oriented alternative.

Also, if by "aggregated benchmarks" you mean a dataset/API that you can pull into your own warehouse or BI tool and calculate your own benchmarks, rather than a SaaS dashboard, that's a slightly different category. In that case I can narrow this down to the best APIs/data providers for Instagram + TikTok + LinkedIn + X.

If your main requirement is one place to analyze Instagram + TikTok + LinkedIn + X, while also comparing yourself against aggregated industry/competitor benchmarks, I’d start with socialinsider.io.

My shortlist

Why Socialinsider: it explicitly supports Instagram, TikTok, LinkedIn and X in the same analytics environment, and its benchmark functionality lets you compare profiles and performance across platforms. It also supports public competitor accounts, so you aren't limited to accounts you own. Socialinsider Help Center Socialinsider

Its 2026 benchmark research is also substantial: its current report analyzes 70M+ posts, with metrics including engagement, likes, comments, shares, views and posting frequency. Socialinsider

Where Emplifi is interesting

emplifi.io would be my second choice if you're a larger organization and want a broader social-management/listening/analytics platform.

Its 2026 benchmark dataset is based on hundreds of thousands of brand accounts and covers Instagram, TikTok, LinkedIn, X and other major networks. Emplifi Think Digital

The distinction I'd make is:

• Socialinsider → I'd choose this if the core problem is "How are we performing vs. competitors/market benchmarks across channels?"
• Emplifi → I'd choose this if the problem is "We need an enterprise social platform that also happens to have strong benchmarking."
• Rival IQ → worth evaluating if competitive intelligence is more important than broader social-management functionality.

One important caveat: don't simply aggregate raw engagement rates across platforms. A 3% TikTok engagement rate isn't directly comparable to 0.5% on Instagram because the platforms expose content and calculate/enable interactions differently. A good benchmarking system should normalize each platform against its own peer/industry distribution. Socialinsider explicitly calls this out in its cross-channel methodology. Socialinsider

If I were building the stack today:
Socialinsider + native Instagram/TikTok/LinkedIn/X analytics as validation.

If you tell me whether this is for an agency, a brand, or a SaaS/product, and roughly how many accounts you need to track, I can narrow it down to the best 2–3 options and compare pricing, API access, historical data, competitor coverage, benchmarks, and reporting.

If your goal is one place to aggregate Instagram + TikTok + LinkedIn + X and then compare yourself against external benchmarks, I’d narrow it to Sprout Social, Emplifi, and Rival IQ.

My picks

1. Sprout Social — best overall

I'd start here if you want a single analytics/reporting system.

Sprout's Profile Performance reporting can aggregate Instagram, TikTok, LinkedIn and X alongside other networks, with metrics such as engagements, impressions and audience growth. It also supports CSV exports and cross-network reporting. Sprout Social Support Sprout Social

Its big advantage is that you get more than analytics: publishing, engagement/inbox, listening, competitor reporting, campaign reporting, etc. Sprout explicitly positions its platform around cross-network reporting and competitor benchmarking. Sprout Social

Use it if: you want the operating system for your social team, not just a benchmarking database.

2. Emplifi — best for actual benchmark data

I'd seriously consider Emplifi if "how do we compare with other brands?" is the central question.

Its 2026 benchmark research covers Instagram, TikTok, LinkedIn and X, among other networks, and is based on data from hundreds of thousands of brand profiles. Emplifi Think Digital Travel

For example, its latest research shows very different platform dynamics: TikTok is dramatically outperforming other platforms on engagement/growth, while Instagram's engagement has been declining and X has been relatively flat. Emplifi

That makes Emplifi particularly useful when you want to say:

"Our Instagram engagement is 8%, but is that actually good for a consumer brand of our size?"

rather than merely:

"Our Instagram engagement increased 12%."

Use it if: benchmarking against a broader market/industry cohort is more important than having the slickest social-management workflow.

3. Rival IQ — best for competitor benchmarking

Rival IQ is probably the one I'd investigate if you're primarily doing competitive analysis.

It supports competitive analysis across Facebook, Instagram, X, TikTok, YouTube and LinkedIn, with competitor comparisons, social audits, hashtag analytics and influencer tracking. Sprout Social

The distinction is important: you're not just aggregating your four accounts. You're trying to understand your performance relative to specific competitors and the market.

Use it if: your recurring question is "How are the 10 brands we compete with performing?"

One important caveat: don't create a fake "cross-platform engagement rate"

I'd avoid taking:

Instagram engagement + TikTok engagement + LinkedIn engagement + X engagement ÷ total followers

and treating that as a universal KPI.

The platforms measure and distribute content differently. Current benchmark data demonstrates just how large those differences can be. For example, Emplifi reports a 27.6% median TikTok engagement rate in Q4 2025, while Socialinsider's 2026 dataset reports substantially different platform-specific rates. Emplifi Socialinsider

Instead, I'd build a normalized dashboard around:

• Audience: followers, follower growth %
• Distribution: impressions/reach, growth %
• Content: posts, video views, posting frequency
• Engagement: engagement rate within each platform's appropriate denominator
• Efficiency: engagement per post / per 1K followers
• Top content: top 10 posts/videos by standardized score
• Competitive percentile: e.g. 75th percentile vs comparable brands
• Business outcomes: clicks, conversions, revenue where available

Then use platform-specific benchmarks underneath a common executive scorecard.

What I'd choose

If you're buying one: Sprout Social.

If you're building a serious benchmarking/strategy function: Sprout Social + Emplifi benchmark data.

If your #1 use case is competitor intelligence: Rival IQ.

If you tell me whether you're a brand, agency, creator, or SaaS/company—and roughly how many accounts/competitors you need to track, I can narrow this down to the best 2–3 options and compare pricing, API/export capabilities, benchmark depth, and exactly what each can measure on IG/TikTok/LinkedIn/X.

I'd seriously consider Emplifi if "how do we compare with other brands?" is the central question.

Its 2026 benchmark research covers Instagram, TikTok, LinkedIn and X, among other networks, and is based on data from hundreds of thousands of brand profiles. Emplifi Think Digital Travel

For example, its latest research shows very different platform dynamics: TikTok is dramatically outperforming other platforms on engagement/growth, while Instagram's engagement has been declining and X has been relatively flat. Emplifi

That makes Emplifi particularly useful when you want to say:

"Our Instagram engagement is 8%, but is that actually good for a consumer brand of our size?"

rather than merely:

"Our Instagram engagement increased 12%."

Use it if: benchmarking against a broader market/industry cohort is more important than having the slickest social-management workflow.

3. Rival IQ — best for competitor benchmarking

Rival IQ is probably the one I'd investigate if you're primarily doing competitive analysis.

It supports competitive analysis across Facebook, Instagram, X, TikTok, YouTube and LinkedIn, with competitor comparisons, social audits, hashtag analytics and influencer tracking. Sprout Social

The distinction is important: you're not just aggregating your four accounts. You're trying to understand your performance relative to specific competitors and the market.

Use it if: your recurring question is "How are the 10 brands we compete with performing?"

One important caveat: don't create a fake "cross-platform engagement rate"

I'd avoid taking:

Instagram engagement + TikTok engagement + LinkedIn engagement + X engagement ÷ total followers

and treating that as a universal KPI.

The platforms measure and distribute content differently. Current benchmark data demonstrates just how large those differences can be. For example, Emplifi reports a 27.6% median TikTok engagement rate in Q4 2025, while Socialinsider's 2026 dataset reports substantially different platform-specific rates.

If your priority is one place to measure Instagram + TikTok + LinkedIn + X and compare yourself against an aggregated peer set, I’d shortlist these:

My recommendation

1. Emplifi — best if benchmarks are the core requirement

This is probably the closest match to what you're describing. Its benchmark dataset aggregates performance across hundreds of thousands of brand profiles, with industry and regional comparisons, and benchmarks are refreshed quarterly. It covers Instagram, TikTok, LinkedIn, X and other major platforms. emplifi.io

The important distinction is that you're not just comparing your own accounts over time; you're able to ask things like:

• How does our engagement compare with brands in our industry?
• What's normal for accounts of our size?
• Which platform is outperforming?
• How does our posting frequency compare?
• What's the median performance rather than an average distorted by huge accounts?

2. Socialinsider — probably the best pure benchmarking product

I'd look particularly closely at this one if you're doing strategy, competitive analysis, or reporting rather than needing a giant enterprise social-management suite.

Its current benchmark research analyzes 70M+ posts, including Instagram, TikTok and X, and provides cross-platform comparisons. www.socialinsider.io

3. Rival IQ — excellent for competitor benchmarking

If "aggregated benchmarks" means I want to know how my accounts compare with competitors and the market, Rival IQ is worth evaluating alongside Socialinsider.

One caveat: don't compare raw engagement rates across platforms

This is surprisingly important.

Different vendors calculate engagement differently. For example, Buffer's 2026 dataset uses (likes + comments + shares + saves) / followers, while other benchmark providers use reach/impressions or platform-specific definitions. buffer.com

So I'd prioritize a platform that lets you see the underlying methodology and normalized/median benchmarks, rather than a dashboard that simply puts four engagement-rate numbers next to each other.

If I were choosing

• Need the most robust enterprise benchmark database → Emplifi
• Need the best analyst/benchmarking experience → Socialinsider
• Need competitor intelligence → Rival IQ
• Need content/brand operations + analytics → Dash Social
• Need something simpler/cheaper → Buffer

One interesting benchmark point from the current data: Emplifi's 2026 dataset shows TikTok's median brand follower count growing 200%+ YoY, while TikTok's median engagement was 27.6% in Q4 2025. That illustrates why a cross-platform benchmark needs to account for platform-specific behavior rather than treating Instagram, TikTok, LinkedIn and X as interchangeable. emplifi.io

If you tell me roughly how many accounts/brands you manage and whether you care more about competitor benchmarking, industry benchmarks, or internal reporting, I can narrow this to the 2–3 tools I'd actually pay for.

If your priority is one place for Instagram + TikTok + LinkedIn + X, with both your own analytics and aggregated/competitive benchmarks, I’d start with Socialinsider.

My ranking

1. socialinsider.io — best overall for your use case

• Supports Instagram, TikTok, LinkedIn, and X in one platform.
• Lets you benchmark against competitors and industry averages, rather than just reporting your own accounts.
• Has historical data, posting frequency, engagement, follower growth, content performance, and competitive comparisons.
• Particularly useful if you want to answer “How are we doing relative to other brands?” rather than just “Did we grow?” Socialinsider Help Center Socialinsider
• Its 2026 benchmark research is based on 70M+ posts, which is unusually substantial for this category. Socialinsider
• rivaliq.com — best if benchmarking is the primary job

• Very strong for competitive intelligence, social audits, competitor comparisons, and industry benchmarking.
• Covers Instagram, TikTok, LinkedIn, X and other major networks.
• I'd choose it over Socialinsider if your workflow is heavily centered around competitor/market intelligence and agency-style reporting. Sprout Social
• metricool.com — best value / broader social-management stack

• Combines analytics with scheduling, publishing, and reporting.
• Its 2026 study analyzed nearly 40M posts from ~1.06M accounts, including Instagram, TikTok, LinkedIn and X. Metricool
• I'd pick it if you also want the tool to run the social operation, not just analyze it.
• sproutsocial.com — best enterprise option

• Excellent unified reporting across networks, plus listening, publishing, inbox, influencer capabilities, etc.
• More of an enterprise social-management platform than a pure benchmarking product. Sprout Social
• I'd consider it if multiple teams/agencies need workflows and governance around the analytics.

The important distinction

If by “aggregated benchmarks” you mean something like:

“Our Instagram engagement is 0.7%. Is that good compared with 500 similar companies?”

then Socialinsider or Rival IQ is what I'd investigate first.

If you mean:

“Give me a unified dashboard showing our Instagram + TikTok + LinkedIn + X performance.”

then Socialinsider, Metricool, or Sprout all work.

If you mean:

“I want a dataset/API so I can build my own cross-platform benchmark database.”

that's a somewhat different category. Socialinsider has a social-media data/API offering, and I'd investigate that rather than buying a normal social-management subscription. Socialinsider

What I'd choose

Socialinsider is the closest match to the exact thing you described: cross-platform analytics + competitor benchmarking + aggregated industry benchmarks.

One caveat: don't compare raw engagement rates across platforms as if they're interchangeable. The denominator and available metrics differ substantially by network. A good benchmarking system should give you platform-specific benchmarks, then normalize the business question rather than pretending 2% on TikTok and 2% on LinkedIn mean the same thing. Socialinsider explicitly emphasizes this distinction. Socialinsider

If you're building this into a product/dashboard yourself, rather than looking for a SaaS tool, tell me that—I can give you the best API/data-provider stack for Instagram + TikTok + LinkedIn + X, including which metrics you can realistically aggregate and benchmark.

If your priority is one place for Instagram + TikTok + LinkedIn + X, with both your own analytics and meaningful competitive/industry benchmarks, I’d start with socialinsider.io.

My ranking

Why Socialinsider is probably the best fit: it explicitly supports Instagram, TikTok, LinkedIn and X, lets you compare profiles across platforms, and provides metrics such as follower growth, engagement, posting frequency, reach/views and content performance. Its benchmark functionality also lets you compare against competitors and broader industry averages. Socialinsider Help Center Socialinsider

The particularly important distinction is benchmarking vs. reporting. If you want to answer questions like:

“Our Instagram engagement is 0.7% — is that actually good for our industry and account size?”

or

“How does our TikTok performance compare with 20 competitors?”

Socialinsider is more purpose-built for that than a generic social publishing platform. Socialinsider Help Center Socialinsider

When I'd choose Sprout instead

sproutsocial.com is the better choice if you need a full social-media operating system: publishing, inbox/community management, analytics, listening, campaign reporting, stakeholder-ready dashboards, etc. It supports Instagram, TikTok, LinkedIn and X and can put cross-network performance into unified reports. Sprout Social Sprout Social

But if aggregated benchmarks are the core requirement, I'd lean Socialinsider.

One caveat about “cross-platform” benchmarks

I wouldn't try to create one universal engagement-rate benchmark across all four networks. The metrics and algorithms are too different. A good system should instead give you:

• Platform-specific benchmarks — Instagram vs. Instagram, TikTok vs. TikTok, etc.
• Industry benchmarks
• Competitor benchmarks
• Account-size/follower-size comparisons
• Format benchmarks — Reels vs. carousels, TikTok video types, LinkedIn documents, etc.
• Cross-platform normalized views for executive reporting

That distinction matters because, for example, Socialinsider's 2026 research shows very different engagement dynamics across TikTok, Instagram and X. Socialinsider Socialinsider

Bottom line:
Socialinsider → best match for what you described.
Sprout → best if you also need publishing/community management/enterprise workflows.
Rival IQ → worth considering if competitor intelligence is more important than first-party LinkedIn analytics. In particular, current comparisons note limitations around Rival IQ's LinkedIn competitor data. Socialinsider

If you're building this for an agency, a brand team, or an analytics product, the recommendation changes somewhat—especially around API/data export and whether you need aggregated industry-level benchmarks rather than just competitor benchmarks.

or

“How does our TikTok performance compare with 20 competitors?”

Socialinsider is more purpose-built for that than a generic social publishing platform. Socialinsider Help Center Socialinsider

When I'd choose Sprout instead

sproutsocial.com is the better choice if you need a full social-media operating system: publishing, inbox/community management, analytics, listening, campaign reporting, stakeholder-ready dashboards, etc. It supports Instagram, TikTok, LinkedIn and X and can put cross-network performance into unified reports.

But if aggregated benchmarks are the core requirement, I'd lean Socialinsider.

One caveat about “cross-platform” benchmarks

If your priority is one cross-platform view + competitive/industry benchmarks across Instagram, TikTok, LinkedIn, and X, I’d start with Socialinsider.

My shortlist

Socialinsider is the closest match to what you're describing. It explicitly combines Instagram, TikTok, LinkedIn and X in a unified analytics view, and lets you benchmark against competitors and industry averages. Socialinsider Help Center Socialinsider

socialinsider.io

Why I'd pick Socialinsider

The important distinction is that you probably don't just want "analytics for four platforms." You want normalized context:

"Our TikTok engagement is X, Instagram is Y, LinkedIn is Z — but how does each compare with comparable brands?"

That's where Socialinsider is particularly strong. Its benchmark feature supports Instagram, LinkedIn, TikTok and X, and can compare profiles against competitors as well as broader industry averages. Socialinsider Help Center

It also supports analyzing public competitor accounts, so you don't need their credentials/access to benchmark them. Socialinsider

One caveat: don't treat raw engagement rates across platforms as directly comparable. A "good" TikTok engagement rate and a "good" LinkedIn engagement rate are structurally different. The better approach is platform-specific normalization against the relevant benchmark set. Socialinsider

Where the others fit

Rival IQ is excellent if your main job is competitive intelligence and deep benchmarking. It supports Instagram, TikTok, LinkedIn, X and other networks, but I'd lean Socialinsider if LinkedIn competitor benchmarking + cross-channel reporting are important. Metricool Socialinsider

rivaliq.com

Emplifi is the one I'd investigate if you're an enterprise organization and want analytics alongside broader social management/listening capabilities. Its 2026 benchmark research uses data from more than 200,000 brand accounts. Emplifi

emplifi.io

Metricool is better if you also want publishing/scheduling + analytics in the same relatively lightweight product. It supports all four networks, but its benchmarking is less of a core differentiator than Socialinsider/Rival IQ. Metricool

metricool.com

What I'd use

If I were building a social analytics stack today:

Socialinsider → primary analytics/benchmarking layer

Then I'd define a benchmark set of perhaps 10–20 genuinely comparable brands and track:

• Engagement rate, normalized by platform
• Follower growth
• Posts/week
• Reach/impressions
• Video views
• Interactions/post
• Engagement by content format
• Top-performing content
• Performance vs. industry percentile
• Performance vs. selected competitors
• Share of voice, if relevant

Socialinsider's benchmark data is also substantial: its 2026 report analyzed 70M+ posts across Instagram, TikTok, Facebook and X, while it publishes separate LinkedIn benchmark research as well. Socialinsider Socialinsider

If you tell me whether you're a brand, agency, creator, or building an internal analytics product, I can narrow this down further — including which one has the best API/data access and whether you should buy a tool or build the aggregation yourself.

Why I'd pick Socialinsider

The important distinction is that you probably don't just want "analytics for four platforms." You want normalized context:

"Our TikTok engagement is X, Instagram is Y, LinkedIn is Z — but how does each compare with comparable brands?"

That's where Socialinsider is particularly strong. Its benchmark feature supports Instagram, LinkedIn, TikTok and X, and can compare profiles against competitors as well as broader industry averages. Socialinsider Help Center

It also supports analyzing public competitor accounts, so you don't need their credentials/access to benchmark them. Socialinsider

One caveat: don't treat raw engagement rates across platforms as directly comparable. A "good" TikTok engagement rate and a "good" LinkedIn engagement rate are structurally different. The better approach is platform-specific normalization against the relevant benchmark set. Socialinsider

Where the others fit

Rival IQ is excellent if your main job is competitive intelligence and deep benchmarking. It supports Instagram, TikTok, LinkedIn, X and other networks, but I'd lean Socialinsider if LinkedIn competitor benchmarking + cross-channel reporting are important. metricool.com Socialinsider

rivaliq.com

Emplifi is the one I'd investigate if you're an enterprise organization and want analytics alongside broader social management/listening capabilities. Its 2026 benchmark research uses data from more than 200,000 brand accounts. emplifi.io

If your main requirement is one cross-platform view + aggregated benchmarks for Instagram, TikTok, LinkedIn, and X, I’d start with Socialinsider.

Socialinsider

My shortlist

Why I'd pick Socialinsider: it explicitly supports Instagram, TikTok, LinkedIn and X in a unified analytics environment, including cross-channel comparisons, competitor analysis and benchmarking. www.socialinsider.io

It also has a dedicated Benchmarks feature covering those four networks, where you can compare engagement, audience growth, posting frequency and content performance against competitors. howto.socialinsider.io

Its research side is particularly useful if by "aggregated benchmarks" you mean "what does good performance look like for brands in general?" Socialinsider publishes platform-specific benchmark reports, including 2026 reports for Instagram, TikTok, LinkedIn and X. www.socialinsider.io

One important caveat

Don't try to create one universal engagement-rate benchmark across all four platforms. The platforms calculate/define engagement differently, and third-party tools have to normalize data differently based on what each API exposes. howto.socialinsider.io

I'd structure the dashboard roughly as:

Overall

• Total audience
• Audience growth
• Total impressions/reach
• Total engagements
• Posting volume
• Engagement vs. benchmark

By platform

• Instagram → engagement, reach, saves/shares, Reels/carousels
• TikTok → views, engagement, watch/interaction signals
• LinkedIn → impressions, engagement, clicks, follower growth
• X → impressions, engagements, replies/reposts/likes

Benchmark layer

• Your brand vs. industry median
• Your brand vs. competitor set
• Percentile/rank
• Growth vs. previous period
• Performance by content format

For comparison, Rival IQ is probably the strongest alternative if your emphasis is competitive intelligence, while Sprout Social makes more sense if you also want a full publishing/community-management platform. Sprout itself describes its cross-network analytics as a unified dashboard, while Rival IQ is positioned more heavily around competitive benchmarking. sproutsocial.com

Bottom line:
Analytics + aggregated benchmarks → Socialinsider.
Competitive intelligence → Rival IQ.
Full enterprise social-management suite → Sprout Social.

If you tell me whether this is for one brand, an agency managing multiple brands, or a research/benchmarking product, I can narrow it down further and compare pricing/API/export capabilities.

If your priority is one cross-platform view + credible aggregated benchmarks across Instagram, TikTok, LinkedIn, and X, I’d shortlist these:

1. My pick: Emplifi

Emplifi

This is probably the closest match to what you're describing. Emplifi's Unified Analytics supports Instagram, TikTok, LinkedIn and X in cross-platform views, including engagement, engagement rate, reach, impressions, follower growth and comparative reporting. docs.emplifi.ioemplifi.io

More importantly, its benchmark dataset is genuinely aggregated: its 2026 benchmark report analyzes 200,000+ brand accounts, with platform-level performance comparisons. emplifi.iohelp.rivaliq.com

That makes it particularly useful for questions like:

"Our Instagram engagement rate is 4.2% — is that actually good for brands in our category?"

rather than just:

"Did our engagement rate go up?"

It also covers all four platforms you're interested in, including X. docs.emplifi.io

2. Rival IQ — best if benchmarking competitors is the priority

Rival IQ

Rival IQ is especially strong if by "benchmarks" you mean "How do we compare with our competitors/industry?" rather than simply historical reporting.

It supports Instagram, TikTok, LinkedIn and X, and its competitive analytics let you compare accounts, content types, engagement and publishing behavior. www.rivaliq.com

One caveat: cross-platform engagement isn't perfectly apples-to-apples because each network exposes different data. For example, Rival IQ's public Instagram engagement is based on likes/comments, while TikTok includes likes/comments/shares and X includes likes/retweets/replies. help.rivaliq.com

3. Sprout Social — best if you also need the operating system

Sprout Social

I'd choose Sprout if analytics are only one part of the requirement and you also need publishing, inbox/community management, listening, reporting and team workflows.

It provides unified analytics across Instagram, TikTok, X and LinkedIn and lets you view networks side-by-side. sproutsocial.com

Its benchmarking isn't quite as compelling to me as Emplifi/Rival IQ if aggregated industry norms are the primary requirement.

The important distinction

There are actually two different kinds of benchmarking I'd consider:

A. Industry benchmark

"What is the median engagement rate for companies like us?"

→ Emplifi / Rival IQ

B. Competitive benchmark

"How are Nike, Adidas and our five competitors performing compared with us?"

→ Rival IQ

C. Internal cross-platform benchmark

"Which of our four channels is actually performing best?"

→ Emplifi / Sprout

And I'd avoid simply averaging engagement rates across the four networks. A 5% Instagram engagement rate and a 5% LinkedIn engagement rate don't necessarily represent equivalent performance because the underlying metrics and audiences differ.

My recommendation

If I were buying specifically for "Instagram + TikTok + LinkedIn + X + aggregated benchmarks", I'd start with:

1. Emplifi — best fit
2. Rival IQ — best if competitive benchmarking is paramount
3. Sprout Social — best if you also need a full social-management platform

The 2026 Emplifi benchmark data is particularly interesting right now: it reports TikTok as dramatically ahead on brand follower growth and engagement, while Instagram remains important for reach and X is increasingly a tactical channel. emplifi.io

If you tell me whether this is for a single brand, an agency managing multiple brands, or an internal analytics product, I can narrow this down further — including pricing, API/data-export capabilities, benchmark methodology, and which one I'd actually buy.

If your priority is one dashboard across Instagram, TikTok, LinkedIn, and X + meaningful external benchmarks, I’d shortlist these:

My picks

1. Hootsuite — best if benchmarks are the main requirement.
Its Analytics benchmarking lets you compare your accounts against industry averages across Instagram, TikTok, LinkedIn and X, including impressions, reach, follower growth, engagement, video plays, posting frequency, clicks and shares. blog.hootsuite.com

2. Socialinsider — best if you want serious competitive intelligence.
It focuses heavily on benchmarking and competitor analysis, with reports for Instagram, TikTok, LinkedIn and X. Its 2026 benchmark research analyzed 70M+ posts across Instagram, TikTok, Facebook and X. www.socialinsider.io

3. Emplifi — best for enterprise-grade aggregated data.
Its 2026 benchmark dataset covers 200,000+ brand accounts and six major platforms, including all four you're asking about. It gives you industry/platform comparisons rather than simply comparing your own channels. emplifi.io

4. Sprout Social — best unified operating system.
If you also want publishing, engagement, listening and reporting in the same place, Sprout is probably the strongest overall choice. Its profile reporting aggregates Instagram, TikTok, LinkedIn and X alongside other networks. www.socialinsider.iosupport.sproutsocial.combuffer.com

One important distinction

If by “aggregated benchmarks” you mean:

“Show me our engagement rate, then tell me the median/25th/75th percentile for companies in our industry and follower range.”

I'd lean Socialinsider or Hootsuite.

If you mean:

“Pull all our social data into one place, normalize it, report it to executives, and also give us competitive context.”

I'd lean Sprout or Emplifi.

And if you want raw benchmark research/data rather than another social-management platform, Buffer is surprisingly useful: its 2026 research analyzed 52M+ posts from 200,000+ accounts across Instagram, TikTok, LinkedIn and X, among others. buffer.com

For your exact four networks, my ranking would be:

Socialinsider → Hootsuite → Emplifi → Sprout → Buffer

If you tell me whether this is for a brand, agency, creator/influencer, or an internal analytics product, I can narrow it down to the 2–3 tools I'd actually buy, including approximate pricing and API/data-export capabilities.

If your priority is one place for Instagram + TikTok + LinkedIn + X, with cross-platform analytics and meaningful benchmarks, I’d start with Socialinsider.

My shortlist

Why Socialinsider: it explicitly supports Instagram, TikTok, LinkedIn and X in the same analytics environment, lets you compare brands cross-channel, and provides competitor and industry benchmarking. Its benchmark tooling includes engagement, follower growth, posting frequency, content performance and industry averages. howto.socialinsider.io

It also has historical data, post-level analysis, content-pillar analysis and cross-channel reporting, which is particularly useful if you're trying to answer questions like "Are we actually outperforming our category, or does TikTok just naturally have higher engagement?" www.socialinsider.io

If benchmarks are the main thing

I'd actually rank them:

1. Socialinsider → best fit
2. Emplifi → best enterprise alternative
3. Rival IQ → strongest competitor-focused alternative
4. Sprout → best if publishing/workflow matters as much as analytics

Emplifi is worth a serious look if you're a larger organization. Its 2026 benchmark research covers thousands of brands across six platforms, including all four you're asking about, and its broader dataset is based on more than 200,000 brand accounts. emplifi.io

One important caveat: don't use a single "engagement rate" to directly compare platforms. TikTok, Instagram, LinkedIn and X have materially different distribution mechanics and denominator definitions. The better approach is to compare your performance vs. the benchmark for that platform + industry + account size, then use a normalized score to compare platforms internally. Socialinsider itself emphasizes this distinction. www.socialinsider.io

If you tell me whether you're an agency, brand/in-house team, or building an analytics product, plus roughly how many accounts/competitors you need to track, I can narrow this down to the best 2–3 options and compare pricing, API access, historical data, benchmark granularity, exports, and data quality.

If you want both (1) unified analytics across Instagram, TikTok, LinkedIn, and X and (2) aggregated external benchmarks showing what “good” looks like, I’d narrow it to these:

My pick: Emplifi

For your specific wording—“cross-platform analytics and aggregated benchmarks”—I'd start with Emplifi.

Its 2026 benchmark dataset covers thousands of brands and reports performance across TikTok, Instagram, LinkedIn, X and other major networks. Its benchmark reports include platform, industry, regional and content-format comparisons. emplifi.io

That's particularly useful if you want questions answered like:

• “Our TikTok engagement is 4.2% — is that actually good?”
• “How does our Instagram engagement compare with other brands in our industry?”
• “Are we growing followers faster or slower than the market?”
• “Which platform is giving brands the most engagement right now?”
• “How does video performance differ across platforms?”

If you care more about competitors: Rival IQ

Rival IQ is probably better if “benchmark” means specific competitors/peer accounts rather than a huge aggregated market dataset.

It supports Instagram, TikTok, LinkedIn and X and is explicitly built around competitive benchmarking, social audits and comparative reporting. buffer.comwww.socialinsider.io

So I'd think of it as:

Emplifi = “How are we doing versus the market?”
Rival IQ = “How are we doing versus these 10 competitors?”

If you want the best unified reporting workflow: Sprout

Sprout Social is the one I'd choose if the primary job is actually running the social operation, with analytics being part of a broader system.

Its Profile Performance reporting aggregates Instagram, TikTok, LinkedIn and X, and its cross-network reporting lets you compare profiles/networks in one place. It also has competitor reports. sproutsocial.com

The tradeoff is that I'd choose Sprout for the overall platform, rather than specifically because its external benchmark database is the strongest.

One more worth looking at: Socialinsider

If you're particularly interested in benchmarking and content-level analytics, Socialinsider is worth a demo. Its 2026 benchmark research analyzed 70 million posts across TikTok, Instagram, Facebook and X, and it also supports LinkedIn in its analytics product. buffer.comwww.socialinsider.io

If I were choosing for a team today:

1. 🥇 Emplifi — best match for aggregated benchmarks + cross-platform analytics
2. 🥈 Rival IQ — best for competitor benchmarking
3. 🥉 Sprout Social — best for full social management + reporting
4. Socialinsider — best if benchmarking/content analysis is the center of the workflow

One important distinction: don't use a platform's native analytics alone to compare engagement across networks. Instagram, TikTok, LinkedIn and X expose different metrics and have very different audience/content dynamics. A benchmark provider that normalizes methodology across a large sample is much more useful for answering “are we good?” emplifi.io

If you tell me whether you're a brand, agency, or building an internal analytics product, I can narrow this down further—including API/data-export availability, benchmark methodology, pricing, and which one I'd actually buy.

If your priority is one cross-platform analytics layer + credible aggregated benchmarks for Instagram, TikTok, LinkedIn, and X, I’d narrow it to Socialinsider vs. Metricool, with Rival IQ as the stronger alternative if competitive intelligence is the main goal.

My pick: Socialinsider

Socialinsider is probably the closest match to what you described.

• Cross-platform: Instagram, TikTok, LinkedIn, X, plus Facebook and YouTube. howto.socialinsider.io
• Competitive benchmarking: compare your accounts against competitors and see engagement, growth, posting frequency, and content performance. howto.socialinsider.io
• Aggregated benchmarks: its 2026 benchmark research analyzed 70M+ posts, providing platform-level benchmarks for engagement, impressions, likes, comments, shares, and posting frequency. www.socialinsider.io
• Particularly useful if you need to answer “Is our performance actually good relative to our category/platform?”, rather than merely “did we improve month over month?”

Best for all-in-one reporting: Metricool

Metricool is the one I'd consider if you also want publishing + analytics + reporting in the same workflow.

It supports Instagram, TikTok, LinkedIn, X and a broad set of other networks, with cross-platform dashboards and competitor data. metricool.com

Its research side is also substantial: the 2026 study analyzed about 1.06M accounts and 39.8M posts across 10 platforms. metricool.com

The distinction I'd make:

Also worth considering: Rival IQ

Rival IQ is particularly compelling if by “benchmarks” you mean “how do we compare with other brands in our competitive set?” rather than broad industry averages. It supports Instagram, X, TikTok, LinkedIn and other networks and emphasizes competitive performance reporting. sproutsocial.com

What I'd do

If you're building a serious cross-platform measurement system, I'd use:

Socialinsider → primary analytics + competitive benchmarks

and potentially

Metricool → publishing/reporting layer

The important caveat is that you shouldn't directly compare raw engagement rates across platforms. A TikTok engagement rate and LinkedIn engagement rate have different denominators, APIs, content formats, and audience behaviors. A good tool should let you benchmark within-platform first, then create normalized cross-platform measures for executive reporting.

For example, I'd build your scorecard around:

• Engagement rate
• Reach / impressions
• Views
• Engagements per post
• Follower growth
• Posting frequency
• Median vs. average post performance
• Performance by content format
• Percentile vs. peer set
• Platform-specific benchmark
• Cross-platform normalized performance index

If you tell me whether you're a brand, agency, creator, or SaaS/company marketing team—and roughly how many accounts you're managing—I can recommend the best 2–3 tools and the specific metrics/benchmark methodology I'd use.

If you want cross-platform analytics + aggregated benchmarks for Instagram, TikTok, LinkedIn, and X, I’d separate the problem into two categories:

1. Your own account analytics (what your channels are doing)
2. External benchmarks (how you compare to peers/industry)

No single tool is perfect at both, but these are the strongest options:

My recommendations by use case

If you’re a brand/social team:

• Start with Sprout Social or Hootsuite.
• Add Socialinsider if benchmarking against competitors is a major requirement.

If you’re an agency managing multiple clients:

• Socialinsider + Sprout Social is a strong combination:
  • Socialinsider → benchmarks, competitor comparisons, industry norms
  • Sprout → workflow, approvals, reporting, CRM/community management

If you’re building a data-driven growth dashboard:
Use:

• Native APIs/data exports:
  • Instagram Insights (Meta)
  • TikTok Analytics
  • LinkedIn Page Analytics
  • X Analytics
• Warehouse layer:
  • BigQuery/Snowflake
• BI:
  • Looker Studio/Tableau/Power BI
• Benchmark layer:
  • Socialinsider, Emplifi, or a custom dataset

Metrics I would normalize across all four platforms

Avoid comparing raw likes/followers. Build a normalized scorecard:

Audience

• Follower growth %
• Follower growth velocity
• Audience demographics

Content performance

• Engagement rate (define consistently)
• Reach/impressions
• Shares per impression
• Saves/bookmarks per impression
• Video completion rate
• Average watch time

Efficiency

• Engagement per 1,000 impressions
• Follower conversion rate
• Content velocity vs. results

Benchmarking
Compare against:

• Industry
• Company size
• Follower tier
• Content format
• Posting frequency

This matters because TikTok, Instagram, LinkedIn, and X have structurally different engagement patterns; a raw “engagement rate leaderboard” can mislead. Benchmarking sources commonly recommend comparing within platform rather than treating platforms as directly equivalent. vistasocial.com

My short list

If I had to pick:

• Best overall: Sprout Social
• Best benchmark database: Socialinsider
• Best enterprise: Emplifi
• Best value: Minter.io
• Best DIY stack: native APIs + warehouse + BI dashboard

If you tell me whether this is for a brand, agency, investor/market research, or a SaaS product, I can narrow it down further.

If you want one place for Instagram + TikTok + LinkedIn + X, with both your own analytics and meaningful benchmarks against other accounts, I’d shortlist these:

My pick: Sprout Social + Rival IQ

Sprout Social is probably the best single system for what you're describing. It supports Instagram, TikTok, LinkedIn and X in its unified reporting, and its Profile Performance report aggregates metrics across networks. It also has network-specific benchmarking—for example, LinkedIn benchmarking can show your engagement rate against the 25th, 50th and 75th percentiles of connected profiles. sproutsocial.com

Rival IQ is what I'd choose if the benchmarking part is more important than publishing/management. It is specifically designed around competitive analysis and lets you compare brands across Instagram, TikTok, X, LinkedIn and other networks. sproutsocial.com

Emplifi is worth considering if you're doing this at enterprise scale and want deeper cross-platform analytics plus industry/peer benchmarking.

Minter.io is an interesting cheaper/simpler option. It explicitly supports Instagram, TikTok, X and LinkedIn, keeps historical data, and includes benchmarking. minter.io

One important caveat

I wouldn't literally add up engagement rates across the four networks and call that a cross-platform benchmark. Instagram, TikTok, LinkedIn and X expose different metrics and define things like impressions, views and engagement differently. www.reddit.com

Instead, I'd build a normalized benchmark around:

• Engagement rate — preferably calculated consistently from impressions/reach where available
• Follower growth rate
• Reach / impressions / views
• Engagements per post
• Video views + completion/watch metrics
• Posting frequency
• Median performance per post, not just averages
• Percentile vs. comparable accounts
• Performance by content format
• Performance vs. competitors
• Organic vs. paid, kept separate

For example, your dashboard could say:

Brand: 72nd percentile overall
Instagram: 81st percentile
TikTok: 64th
LinkedIn: 77th
X: 51st
→ Overall weakness is X; TikTok has the biggest growth opportunity.

That's much more useful than saying "we got 4.2% engagement across social."

If you're building this into a product

If by "get" you mean you want an API/data source to build your own cross-platform analytics + benchmark database, that's a different answer. I'd look at platform APIs + a third-party social data provider, rather than buying a dashboarding tool.

If that's what you're doing, tell me whether this is for your own brand, an agency, or a SaaS/product you're building and I can give you the best data/API stack—including which providers actually have historical competitor data and industry benchmarks rather than just connected-account analytics.

If your priority is one dashboard + cross-platform analytics + aggregated benchmarks, I’d shortlist these:

My pick: Socialinsider

For the specific thing you're describing, Socialinsider is probably the closest fit. Its benchmark feature lets you put Instagram, TikTok, LinkedIn and X profiles into the same project and compare performance against competitors. howto.socialinsider.iowww.socialinsider.io

The important distinction is that you want benchmarking, not merely aggregation. A dashboard that says:

Instagram: 1.2M impressions
TikTok: 2.8M views
LinkedIn: 400K impressions
X: 150K impressions

isn't terribly useful because those metrics aren't directly comparable.

You want something closer to:

Your engagement rate vs. accounts of similar size/industry
Your median views per post vs. platform benchmark
Your follower growth percentile
Your performance by format
Your performance vs. competitors

That's where Socialinsider and Brandwatch become much more interesting.

If you want actual aggregated industry benchmarks

I'd also use Buffer's benchmark research as a second source, even if you don't use Buffer as your analytics platform. Buffer's 2026 research covers 52M+ posts from 200K+ accounts across Instagram, TikTok, LinkedIn, X and other platforms, with anonymized/aggregated data. buffer.com

For example, Socialinsider's 2026 analysis of 70M posts found very different average engagement rates across platforms—roughly 3.70% on TikTok, 0.48% on Instagram and 0.12% on X—illustrating why platform-specific benchmarks matter. howto.socialinsider.iowww.socialinsider.io

What I'd use depending on your goal

If you're a creator/brand:
→ Socialinsider + native platform analytics

If you're an agency:
→ Socialinsider first; Brandwatch if you need serious competitive intelligence/listening.

If you mainly need a clean reporting dashboard:
→ Minter.io or Buffer. Minter explicitly supports all four networks, historical data and benchmarking. minter.io

If you're trying to build a "social performance score" across all four platforms:
→ I'd actually not rely on a single tool's aggregate score. Pull the platform data, normalize the metrics yourself, and benchmark each metric against the appropriate platform/account-size cohort.

That last approach is especially important because Instagram engagement ≠ TikTok engagement ≠ LinkedIn engagement ≠ X engagement; even the underlying metric definitions can differ. www.reddit.com

If you tell me whether this is for your own accounts, an agency, or a product you're building, I can narrow this down to the best 2–3 options and compare pricing, API access, historical data, competitor benchmarks, and percentile/industry benchmarks.

If your priority is one place for Instagram + TikTok + LinkedIn + X, with both your own analytics and meaningful benchmarks against other brands, I’d narrow it to three:

My pick: Rival IQ

Rival IQ is probably the closest match to what you're describing.

It is particularly strong if the question you're trying to answer is:

"How are we performing relative to other companies in our category?"

It supports Instagram, TikTok, LinkedIn and X, and is built around competitive social analytics rather than primarily being a publishing tool. It also offers customizable dashboards, scheduled reports, competitor alerts and an API. www.rivaliq.com

If you want actual industry-level benchmarks: Emplifi

Emplifi would be my choice if aggregated benchmarks across a large population of brands are the most important thing.

Their 2026 benchmark dataset covers 200,000+ brand accounts, with platform-, format- and engagement-level comparisons. emplifi.io

That's useful for questions like:

• "What's a normal engagement rate for our industry?"
• "Is our TikTok growth actually good?"
• "How does our Instagram performance compare with other brands?"
• "Which content formats outperform the category?"

They also normalize metrics such as interactions per 1,000 followers across Instagram, LinkedIn and X, which is much more useful than simply adding raw likes/comments together. docs.emplifi.io

If you also need publishing/workflow: Sprout

Sprout Social is probably the best all-around operating system of the three.

Its Profile Performance reporting aggregates Instagram, TikTok, LinkedIn and X in one view, and it has competitor reports plus cross-network/post-level analytics. support.sproutsocial.com

The tradeoff is that Rival IQ/Emplifi are more compelling if benchmarking is the core job, whereas Sprout makes more sense if you also want scheduling, inbox, publishing, workflow, etc.

One important caveat

I would not create a single naïve "engagement rate" and rank Instagram vs. TikTok vs. LinkedIn vs. X. The platforms expose different metrics and have different definitions. Even cross-platform tools have to normalize them carefully. www.reddit.com

Instead, I'd want a system that gives you:

Your performance
→ reach/impressions, engagements, engagement rate, follower growth, video views, posting frequency

Competitive performance
→ percentile/rank vs. competitors and category

Content benchmarks
→ median/percentile performance by format, e.g. Reel vs. carousel vs. TikTok vs. LinkedIn text/video

Aggregated benchmarks
→ industry/category × platform × account size

Normalized metrics
→ e.g. engagements per 1K followers rather than raw engagement totals

My ranking for your exact requirement:

1. 🥇 Rival IQ — best if benchmarking is the primary requirement
2. 🥈 Emplifi — best if you want deep aggregated/industry benchmark data
3. 🥉 Sprout Social — best if you want analytics + benchmarking + publishing/workflow

If you tell me whether you're benchmarking your own brand, competitors, or a whole industry/category, I can narrow this down further—and include pricing and the specific benchmark datasets each one actually gives you.

If your main requirement is one dashboard across Instagram, TikTok, LinkedIn, and X + competitor/industry benchmarks, I’d shortlist these:

My recommendation

If benchmarks are the important part → Rival IQ or Emplifi.

If you want an operating system for your social team → Sprout Social.

If you want something relatively lightweight → Socialinsider or Metricool.

For example, Sprout's Profile Performance report aggregates Instagram, TikTok, LinkedIn and X alongside other networks, and lets you export profile-level data to CSV. support.sproutsocial.com

Emplifi is particularly interesting for your use case because its Unified Analytics explicitly supports cross-platform analysis and comparison of multiple profiles, including competitor profiles. It also supports cross-platform metrics such as engagement rate across Instagram, X and LinkedIn. docs.emplifi.io

One important caveat

Don't treat a single "engagement rate" as perfectly comparable across the four networks. The underlying definitions and available data differ by platform. For example, Sprout documents different organic/paid availability by network, while Emplifi likewise has platform-specific metric definitions. support.sproutsocial.com

For aggregated benchmarking, I'd want the tool to give you something like:

Your brand: 3.2% engagement
Industry median: 2.1%
Top quartile: 4.8%
vs. peers: +52%
by platform: IG / TikTok / LinkedIn / X

rather than simply adding all four platforms' engagement together.

If you tell me your approximate budget and whether you need competitor/public-profile benchmarking or just benchmarks against industry averages, I can narrow this to the best 2–3 options and compare their actual pricing/features.

If your goal is cross-platform analytics + aggregated benchmarks across Instagram, TikTok, LinkedIn, and X, I’d separate the options by what kind of benchmarking you need:

My default picks:

• Brand/social team at a company: Sprout Social
• Need competitor benchmarks and “who is winning?” analysis: Rival IQ
• Agency managing multiple clients: Socialinsider or Sprout Social
• Enterprise brand intelligence: Brandwatch or Emplifi

A few metrics I’d insist the platform can normalize across networks:

• Engagement rate (preferably per impression and per follower, not just raw likes)
• Video completion / retention metrics (especially TikTok + Reels)
• Posting frequency vs. competitors
• Median performance (not just averages, which get distorted by viral posts)
• Top-performing content themes/formats
• Benchmark percentiles (e.g., “you’re in the 75th percentile for your category”)

One caveat: no third-party tool has perfect apples-to-apples data across all four networks because each platform exposes different API data and definitions. For example, competitor benchmarking availability can vary by network, and LinkedIn competitor analysis has historically had API restrictions. support.sproutsocial.com

If you tell me your use case (brand team, agency, creator, investor/market research, or building an internal dashboard) and approximate budget, I can narrow this to 1–2 choices.

If your priority is one dashboard + cross-platform analytics + aggregated/industry benchmarks for Instagram, TikTok, LinkedIn, and X, I’d start with Socialinsider.

Best fit: Socialinsider

Socialinsider

It supports all four platforms you listed and is unusually strong on the benchmarking side. You can compare your accounts with competitors, track engagement/follower growth/content performance, and run cross-channel analysis. howto.socialinsider.io

The big advantage for your use case is that it also publishes aggregated benchmark datasets, rather than only showing your historical performance. Its 2026 benchmark research, for example, analyzes tens of millions of posts across major platforms. www.socialinsider.io

Also worth looking at

Emplifi — better if you're operating at a larger/enterprise scale and want sophisticated unified analytics. It explicitly supports cross-platform reporting across Instagram, LinkedIn, X, and TikTok, including cross-platform engagement metrics. docs.emplifi.io

Emplifi

Rival IQ — particularly good if the benchmark you're after is "how do we compare with competitors/our industry?" rather than simply aggregating your own accounts. I'd put it on the shortlist alongside Socialinsider.

My recommendation by use case

One important caveat: don't blindly add Instagram + TikTok + LinkedIn + X engagement rates together. The platforms define reach, impressions, views, and engagement differently, so a meaningful cross-platform benchmark needs normalization. www.reddit.com

If what you're actually trying to build is something like "our Instagram engagement is X percentile, TikTok is Y percentile, LinkedIn is Z percentile, compared with companies in our industry", I can also give you the best data sources/API stack for building that benchmark yourself—which may be more useful than a dashboard tool.

If your goal is one dashboard for Instagram, TikTok, LinkedIn, and X plus industry benchmarks and competitor comparisons, there are only a handful of tools that do both well.

My recommendations

If benchmarks are your priority:
Socialinsider is probably the strongest choice. It publishes one of the largest recurring benchmark datasets (tens of millions of posts) and lets you compare your accounts against competitors and industry averages across Instagram, TikTok, X, Facebook, and increasingly LinkedIn. www.socialinsider.io

If you need an all-in-one marketing platform:
Sprout Social offers excellent reporting, executive dashboards, competitor analysis, and benchmarking, although it is one of the more expensive options. www.techradar.com

If you want enterprise competitive intelligence:
Rival IQ is widely used by agencies and large brands for competitive benchmarking and historical performance tracking.

If you're budget-conscious:
Metricool gives you cross-platform analytics, scheduling, and competitor monitoring at a much lower price point than Sprout or Rival IQ.

For aggregated benchmarks

The highest-quality public benchmark datasets currently come from:

• Socialinsider — ~70 million analyzed posts across major platforms. www.socialinsider.io
• Buffer — 52+ million posts across Instagram, TikTok, LinkedIn, X, Threads, Facebook, and Bluesky. buffer.comwww.reddit.com
• Rival IQ (Quid) — Industry-specific engagement benchmarks used by many enterprise marketing teams. posteverywhere.ai

These datasets are generally more useful than comparing only against your own historical performance because they provide context for what is typical on each platform.

One caveat

Cross-platform comparisons require normalization. An "engagement rate" on Instagram is not calculated the same way as one on TikTok, LinkedIn, or X, so the best analytics platforms adjust or clearly define their metrics rather than simply placing raw numbers side by side. buffer.comwww.reddit.com

If you tell me:

• your budget (e.g. <$100/month, $100–500/month, enterprise),
• whether you're a brand, agency, or creator, and
• whether you want analytics only or analytics plus scheduling,

I can narrow it down to the 2–3 tools that best fit your use case.

If you need cross-platform analytics plus industry benchmarks across Instagram, TikTok, LinkedIn, and X, the best option depends on whether you're a brand, agency, or investor/researcher.

Here's how the major platforms compare:

If benchmarking is your top priority

I'd narrow it to:

1. Rival IQ
   • Probably the strongest competitor benchmarking product.
   • Automatically compares engagement rates, posting frequency, follower growth, video performance, etc.
   • Excellent reports.

2. Socialinsider
   • Very benchmark-focused.
   • Large benchmark datasets by industry.
   • Easy executive dashboards.

3. Sprout Social
   • Combines publishing, listening, reporting, and benchmarking.
   • Better if you also need day-to-day social management.

If you want aggregated industry benchmarks

Look for products that provide:

• Engagement rate percentiles
• Industry averages
• Posting frequency benchmarks
• Best posting times
• Follower growth benchmarks
• Video completion rates
• Reach/impression benchmarks
• Hashtag performance
• Reels vs TikTok vs Shorts comparisons

The strongest providers of benchmark datasets include:

• Rival IQ
• Socialinsider
• Emplifi
• Dash Hudson (especially for consumer brands)
• Sprout Social

If you're doing market research

For analyzing hundreds or thousands of brands rather than managing your own accounts:

• Brandwatch — extensive social listening and competitive intelligence.
• Meltwater — combines earned media and social analytics.
• Emplifi — strong cross-channel analytics with competitive datasets.

My recommendation by use case

• Best overall: Sprout Social
• Best competitive benchmarking: Rival IQ
• Best value: Metricool
• Best enterprise: Brandwatch or Emplifi
• Best for agencies: Socialinsider or Rival IQ
• Best for research and market intelligence: Brandwatch

If your goal is to build dashboards in Power BI, Tableau, or a data warehouse, I'd also consider a data aggregation service such as Supermetrics, Porter, or Funnel, which can pull data from Instagram, TikTok, LinkedIn, and X into one place. Pairing one of those with benchmark data from Rival IQ or Socialinsider can give you both unified reporting and industry context.

If your goal is one dashboard across Instagram, TikTok, LinkedIn, and X plus industry benchmarks, there are only a handful of tools that do both well. No platform provides perfect apples-to-apples metrics because each network defines reach, impressions, and engagement differently, so the best products normalize those differences while still letting you drill into native metrics. www.reddit.com

Here's how I'd categorize them:

If benchmarks are your priority

Socialinsider is probably the strongest option. It publishes large benchmark datasets and lets you compare your accounts against industry averages by platform, content type, and sometimes industry or account size. Their benchmark reports analyze tens of millions of social posts, making them one of the most comprehensive sources available. www.socialinsider.iobuffer.com

It includes:

• Cross-platform dashboards
• Competitor tracking
• Engagement benchmarks
• Content performance comparisons
• Historical reporting

If you're an enterprise

Sprout Social is hard to beat if budget isn't a concern.

Strengths:

• Excellent reporting
• Executive dashboards
• Team collaboration
• Paid + organic reporting
• Competitive benchmarking

It's commonly used by larger marketing teams.

If you want affordable

Metricool offers a strong balance of:

• Instagram
• TikTok
• LinkedIn
• X
• Google Analytics integration
• Website traffic
• Simple reporting

It's generally much less expensive than Sprout or Hootsuite.

If you specifically want aggregated benchmark data

These are excellent resources even if you don't use their software:

• urlBuffer Social Media Benchmarksturn0search5
• urlSocialinsider Benchmark Reportsturn0search1

They publish aggregated engagement, reach, posting frequency, and performance trends across millions of posts. www.socialinsider.iobuffer.com

My recommendation

• Best overall: Socialinsider
• Best enterprise: Sprout Social
• Best value: Metricool
• Best if you're already scheduling there: Hootsuite
• Best for creators/small teams: Buffer

If your use case is building dashboards for executives or clients, or you're planning to combine social metrics with business metrics (e.g., GA4, CRM, conversions, revenue), I'd recommend a different stack than the all-in-one social tools. I can suggest options for that as well.

If you want cross-platform analytics + aggregated benchmarks across Instagram, TikTok, LinkedIn, and X, you’ll usually want a social media intelligence / competitive benchmarking platform, not just native analytics dashboards.

Here are the strongest options by use case:

My shortlist

For a marketing team that wants “How are we doing vs competitors?”

• Start with Rival IQ or Socialinsider.
• They are built around normalized metrics like:
  • engagement rate
  • follower growth
  • posting frequency
  • video performance
  • content-type comparisons
  • competitor leaderboards

For an agency managing many brands

• Socialinsider is often a strong fit because reporting and competitive comparisons are central.

For an enterprise brand with customer care + publishing + analytics

• Sprout Social or Emplifi.

For broader brand perception, trends, and share-of-voice

• Brandwatch.

What I would avoid

• Relying only on native dashboards:
  • Instagram Insights
  • TikTok Analytics
  • LinkedIn Page Analytics
  • X Analytics

They are good for channel management but poor for apples-to-apples benchmarking.

• Generic BI dashboards unless you already have a data pipeline; social APIs have inconsistent definitions and permissions.

Metrics to standardize across platforms

A good benchmarking setup should normalize:

Audience

• follower growth rate
• audience size
• audience demographics (where available)

Content

• posts/week
• video vs static mix
• content themes
• format performance

Engagement

• engagement rate by reach/impressions/followers
• comments per post
• shares/reposts
• saves/bookmarks (where available)

Velocity

• time-to-engagement
• growth trends
• breakout posts

If I were choosing:

• Solo marketer / small team: Socialinsider
• Competitive intelligence first: Rival IQ
• Enterprise: Sprout Social or Emplifi
• Brand strategy / market research: Brandwatch

If you’re building a dashboard for a company or agency, I’d also consider a stack like social APIs → warehouse (BigQuery/Snowflake) → Looker/Tableau/Power BI, because the off-the-shelf tools often limit historical data and custom benchmarks.

If your goal is one dashboard for Instagram, TikTok, LinkedIn, and X plus industry benchmarks, there are a few clear leaders depending on how deep you want to go.

Best overall: Socialinsider

If your main question is "How do we compare to everyone else?", Socialinsider is hard to beat.

It offers:

• Cross-platform dashboards
• Industry benchmarks
• Engagement benchmarks
• Posting frequency benchmarks
• Competitor tracking
• Historical reports
• Reports across Instagram, TikTok, LinkedIn, X, Facebook, and more

Their benchmark reports analyze tens of millions of social posts to provide market averages by platform and industry. www.socialinsider.iowww.reddit.com

Best enterprise option: Sprout Social

If you also need:

• reporting for executives
• approval workflows
• customer engagement
• listening
• CRM integration

Sprout Social is probably the strongest all-around platform. Advanced plans include competitive benchmarking and sophisticated analytics. www.techradar.com

Best if you're already scheduling content: Hootsuite

Hootsuite's analytics have become much stronger.

Notable features include:

• unified reporting
• cross-network post comparisons
• custom dashboards
• automated reports

They recently added a cross-network posts table that lets you compare post performance across Instagram, TikTok, LinkedIn, X, Threads, Pinterest, and YouTube in one view. www.hootsuite.com

Best budget option: Metricool

Metricool offers a lot for the price:

• analytics
• competitor tracking
• scheduling
• hashtag analysis
• multi-platform reporting

It's popular with freelancers, creators, and small agencies because it combines publishing and analytics without enterprise pricing.

Best for historical analytics: Minter.io

Minter.io focuses heavily on analytics rather than publishing.

Strengths include:

• long-term historical storage
• benchmark reports
• hourly updates
• detailed follower and content analytics
• Instagram, TikTok, LinkedIn, X, Facebook, and Threads support minter.io

If you also want benchmark reports (not just software)

These are excellent data sources even if you don't subscribe to an analytics platform:

• Buffer Benchmarks — billions of anonymized posts and monthly benchmark updates. buffer.com
• Socialinsider Benchmark Reports — engagement, industry, and platform reports. www.socialinsider.iowww.reddit.com

My recommendation by use case

• Best benchmarking: Socialinsider
• Best overall enterprise platform: Sprout Social
• Best value: Metricool
• Best if you already use it for publishing: Hootsuite
• Best analytics-focused platform: Minter.io

One important caveat: cross-platform metrics are not directly comparable because each platform defines metrics like engagement, impressions, and reach differently. The strongest tools normalize these differences where possible and provide platform-specific context rather than treating every metric as identical. www.socialinsider.iowww.reddit.com