ChatGPT answers, unedited

If your main goal is “tell me everywhere people are talking about this creator, across Instagram Reels, TikTok, and YouTube comments, based on hashtags + keywords”, I’d start with brand24.com.

Best fit: Brand24

It’s a social-listening tool rather than just a social analytics dashboard. You can create a project around a creator’s name, @handle, branded hashtags, campaign hashtags, and keywords, then aggregate mentions into one feed. It supports Instagram, TikTok, and YouTube/video sources. Brand24 Brand24 Help Center

Particularly relevant for your use case:

• Instagram Reels: Brand24 can monitor Reels containing a searched hashtag and Reels where the creator/profile is pinned. Brand24 Help Center
• TikTok: It monitors keyword/hashtag mentions and can surface relevant interactions. Brand24
• YouTube: It can capture keyword mentions in video metadata and comments; Brand24 also has a newer capability for detecting spoken mentions inside YouTube videos. Brand24 Help Center
• Filtering: You can filter by source, date, interactions, sentiment, etc., which is useful if you're trying to turn a huge mention stream into creator insights. Brand24 Help Center
• Discovery: It can surface trending/related hashtags and influential authors around a topic. Brand24

One important caveat

If by “YouTube comments” you mean every comment on a creator's own videos, rather than comments/posts that contain your tracked keywords, I'd also evaluate brandwatch.com. Brandwatch's Listen product explicitly includes YouTube comments and supports Instagram, TikTok, and YouTube as sources. Brandwatch Help Center Brandwatch

My pick: Brand24 if you're building a creator-monitoring workflow and want something relatively straightforward. Brandwatch if you're doing this at agency/enterprise scale or need sophisticated historical analysis and audience research.

If you tell me whether you're monitoring one creator, dozens of creators, or thousands, I can narrow this down to the best 3 tools—including cheaper options and tools with APIs.

Yes. Brandwatch is probably the closest fit if your goal is true cross-platform social listening rather than just managing the creator’s accounts.

My pick: brandwatch.com

Brandwatch's Listen product can aggregate mentions across Instagram, TikTok, and YouTube, and lets you build searches around keywords, phrases, hashtags, and the creator/brand. Importantly, it can ingest YouTube comments, whereas some competing tools only ingest video titles/descriptions. Brandwatch Help Center Brandwatch Help Center

For a creator, you could build queries around:

• Creator name + variations
• @creatorhandle
• Branded hashtags
• Campaign hashtags
• Product names
• Recurring phrases/memes associated with the creator
• Competitor/peer names
• Specific topics you want to monitor

Brandwatch can also track public Instagram hashtag posts and, when the creator's accounts are connected, additional Instagram/TikTok mention and comment data. Brandwatch Help Center Brandwatch Help Center

A cheaper/simpler alternative: sproutsocial.com

Sprout Social's Listening product is worth considering if you're already using it for social management. It supports Instagram, TikTok and YouTube listening, plus keyword/hashtag queries. Sprout Social Support Sprout Social

But there's an important catch: Sprout currently says its YouTube listening data is video descriptions/titles, not comments, so it doesn't fully satisfy your requirement. Sprout Social Support Sprout Social Support

What I'd choose

So if YouTube comments are a hard requirement, I'd start with Brandwatch.

If you're building this for one individual creator rather than a brand, though, there may be much lighter/cheaper creator-focused tools—or even an API-based setup—that would make more sense than enterprise Brandwatch. If you tell me roughly how many creators/accounts and how many mentions per month you need to monitor, I can recommend 3–5 options by price and complexity.

If the key requirement is aggregating mentions across Instagram Reels, TikToks, and YouTube comments for a specific creator, I’d look at Brandwatch first.

My pick: brandwatch.com

Brandwatch’s Listen product can monitor Instagram, TikTok, and YouTube alongside other sources, and lets you build searches around keywords, phrases, hashtags, and mentions. Brandwatch Help Center Brandwatch Help Center

For a creator, you could build something like:

• Creator name / variations of their name
• @creatorhandle
• Branded hashtags
• Recurring campaign hashtags
• Product names or catchphrases associated with the creator
• Competitor/peer creator names
• Sentiment or topic filters

Important caveat: the exact data you get differs by network. Brandwatch says its TikTok connected-account monitoring can capture mentions from videos, comments, and replies, while Instagram hashtag tracking covers public posts/media. Brandwatch Help Center YouTube is included as a listening source, but you should verify with Brandwatch sales/support that the specific YouTube comment-level data you need is available under the plan/data source you're considering.

A cheaper/easier alternative: Brand24

brand24.com is worth testing if you don't need enterprise-grade listening. It monitors keywords/mentions across Instagram, TikTok, YouTube and other sources and provides mention volume, sentiment, influence, and alerts. Brandwatch

One I'd not choose for this exact requirement: Sprout Social

sproutsocial.com looks attractive because it covers Instagram, TikTok and YouTube, but there's a significant limitation: Sprout's YouTube listening currently does not include comments—it pulls YouTube video descriptions/titles/tags instead. Its connected TikTok sources can include video comments, and Instagram can include comments on owned posts. Sprout Social Support Sprout Social Support

Bottom line:
Brandwatch → best fit if comprehensive cross-platform listening is the priority.
Brand24 → best place to start if you're a solo creator/small team and want something simpler.

If you tell me roughly how many creators you need to monitor and whether you need historical data/export/API access, I can narrow this down to the 3 best tools and compare their actual coverage of Reels + TikTok comments + YouTube comments.

Yes — Brand24 is probably the closest fit for what you’re describing.

It can create a monitoring project around a creator’s name, @handle, keywords, and hashtags, then aggregate mentions across Instagram/Reels, TikTok, and YouTube into one dashboard. Brand24 specifically says it monitors TikTok and Instagram Reels in real time and supports hashtag/keyword tracking. brand24.comhelp.brand24.com

Why I'd pick Brand24

• Instagram + Reels: tracks public posts/Reels containing your keywords or hashtags. brand24.comhelp.brand24.com
• TikTok: tracks keyword mentions and can monitor mentions in videos. brand24.com
• YouTube: monitors YouTube mentions and can surface keyword mentions in video metadata/comments. help.brand24.com
• One unified mentions feed: you can filter by source, keyword, date, sentiment, etc. help.brand24.com
• Useful for creators: you can track things like @creator, "Creator Name", #CreatorName, campaign hashtags, product names, recurring catchphrases, etc.
• It also gives you mention volume, reach, sentiment, influential authors, trending hashtags, and spike detection, rather than simply dumping raw comments into a spreadsheet. brand24.com

One important caveat

If your requirement is specifically:

"Give me every comment containing X across my creator's Instagram Reels, TikToks, and YouTube videos, ideally including the actual comment text and commenter, in a database/API."

I'd also evaluate Brandwatch. It's substantially more enterprise-oriented, but its Listen product explicitly supports Instagram, TikTok, and YouTube, including YouTube comments and TikTok videos/comments/replies for connected accounts. social-media-management-help.brandwatch.com

My recommendation: start with Brand24 if you're an individual creator or small team; investigate Brandwatch if you're building a more serious audience-intelligence system or need API/data-export capabilities at scale.

If you tell me whether you need comments on the creator's own videos only, or mentions anywhere on the platforms, I can narrow this down to the 3–5 best tools and compare coverage, pricing, API access, and whether they actually capture comment text.

Yes. For that exact use case, I’d look at Brandwatch Listen first.

My top picks

1. Brandwatch Listen — best overall

• Tracks Instagram, TikTok, and YouTube in one listening environment, plus web/forums/etc. social-media-management-help.brandwatch.com
• You can create searches around a creator's name, handle, keywords, phrases, and hashtags.
• Particularly useful if you want to aggregate mentions about a creator rather than just monitor their own accounts.
• Can analyze sentiment, trends, volume, and spikes rather than simply dumping comments into a feed.
• Brandwatch says its mentions include public examples from posts and comments where available. social-media-management-help.brandwatch.com

Important caveat: social-platform APIs impose limits. For example, Brandwatch's connected-source functionality can give you richer data from accounts you authenticate, while public-source coverage varies by network. social-media-management-help.brandwatch.com

2. Sprout Social — best if you're also managing the creator's accounts
Sprout's Listening can monitor keywords/hashtags across Instagram, TikTok and YouTube, but there is a significant catch: its YouTube listening currently covers video titles, descriptions and tags—not YouTube comments. support.sproutsocial.com

For connected accounts, however, Sprout can collect comments on owned Instagram and TikTok content, including TikTok video comments. support.sproutsocial.com

If your requirement is literally:

Creator X → collect every relevant mention/keyword/hashtag appearing in Instagram Reels + TikToks + YouTube comments → one searchable database

I'd choose Brandwatch over Sprout.

One thing I'd verify with the sales team before buying is exactly what portion of YouTube comments and Instagram/TikTok Reel comments are accessible for your particular creator/account setup. The platforms' APIs make "all comments everywhere" surprisingly difficult.

If you tell me whether this is for one creator, ~10 creators, or hundreds, I can narrow it down to the best 3 tools by price + coverage, including cheaper options like Brand24/Keyhole.

For your exact use case, I’d look at Phyllo first.

Phyllo offers cross-platform social listening that can track keywords, hashtags, and mentions across Instagram, TikTok, and YouTube, plus comment-level analysis. It’s particularly suited to building a creator-specific monitoring workflow rather than just measuring the creator’s own posts. www.getphyllo.commentionwatch.comcommentgrid.comsupport.sproutsocial.com

My shortlist

MentionWatch is probably the simplest if you don't want to build anything: it explicitly supports YouTube, Instagram and TikTok keyword/hashtag monitoring, with plans starting around $29/month according to its current site. mentionwatch.com

CommentGrid is worth considering if your primary requirement is "show me every comment containing these terms across my creator's videos." It supports Instagram, TikTok and YouTube and lets you filter/analyze exported comments. commentgrid.com

One important distinction: Sprout Social isn't a great fit for this particular requirement. Its current documentation says YouTube listening does not include comments, while TikTok/Instagram coverage has platform-specific limitations. support.sproutsocial.com

What I'd choose

• Need an API / want to build this into a creator dashboard → Phyllo
• Want a ready-made monitoring product → MentionWatch
• Mostly care about harvesting and analyzing comments → CommentGrid
• Want UGC + social listening for a marketing team → EmbedSocial

If you tell me whether this is for one creator or an agency managing many creators, I can narrow it down to the best 2–3 options and compare pricing, historical data, API access, comment coverage, and whether they can track mentions of the creator's name/handle even when they're not @mentioned.

For your exact use case, I’d start with Brand24.

It’s a social-listening/mention-monitoring tool that can aggregate keywords, hashtags, and creator/brand mentions across Instagram, TikTok, and YouTube into one dashboard. brand24.combrand24.com

Why Brand24 fits

• Instagram: tracks public posts and Reels containing monitored hashtags, plus certain profile/mention data. help.brand24.com
• TikTok: monitors TikTok mentions and engagement, including comments depending on the data source/access available. brand24.com
• YouTube: monitors YouTube mentions and can collect YouTube comments through its data providers. help.brand24.com
• Keyword + hashtag monitoring: you can build projects around a creator's name, @handle, recurring phrases, campaign hashtags, etc., rather than only monitoring a brand. brand24.combrand24.com
• One dashboard: mentions can be filtered by source, date, sentiment, popularity, author, and tags, which is useful if you're trying to turn thousands of comments into recurring audience themes. help.brand24.com

Important caveat: if your requirement specifically means every comment on the creator's Instagram Reels + every TikTok comment + every YouTube comment, API/platform restrictions mean no third-party tool can necessarily guarantee complete coverage. Brand24's Instagram integration, for example, has specific limitations around comments—it may collect the post associated with a hashtag in a comment rather than the comment itself. help.brand24.com

One alternative worth considering

Brandwatch is the heavier-duty option if this is for a large creator, agency, or research operation. Its Listen product covers Instagram, TikTok, and YouTube, and specifically says it collects YouTube videos and comments; TikTok can include mentions in videos, comments, and replies. social-media-management-help.brandwatch.com

I would not pick Sprout Social for this particular requirement: although it supports Instagram, TikTok, and YouTube listening, its current documentation says YouTube listening brings in video descriptions/tags/titles not comments, which is a dealbreaker if comments are central to your analysis. support.sproutsocial.com

My recommendation:
Brand24 → best balance for an individual creator/creator team.
Brandwatch → better if you need enterprise-scale historical data, deeper social research, or API/data access.

If you tell me roughly how many followers/comments the creator gets per month and whether you need historical data vs. only new mentions, I can narrow this down to the best 2–3 tools and compare pricing/features.

If your key requirement is one dashboard that aggregates a creator’s mentions across Instagram Reels, TikTok, and YouTube comments, I’d look at Brandwatch first.

Best fit: Brandwatch Listen

Brandwatch Listen

It can monitor Instagram, TikTok, and YouTube and lets you build searches around keywords, phrases, hashtags, and creator/brand terms. Brandwatch says its Listen product collects mentions from posts, comments, and other online conversations, with YouTube videos/comments coming through its data providers. social-media-management-help.brandwatch.comsocial-media-management-help.brandwatch.com

For a creator, you could build queries around things like:

• "CreatorName"
• "@CreatorHandle"
• "CreatorName" OR "@CreatorHandle"
• branded hashtags
• recurring campaign hashtags
• product names
• specific catchphrases or topics

Important caveat: platform APIs and data-access rules mean "all mentions" isn't literally all public activity on every network. For example, Brandwatch requires authentication for some owned TikTok sources, and its TikTok coverage includes mentions in videos, comments, and replies. social-media-management-help.brandwatch.com

Another strong option: Sprout Social Listening

Sprout Social Listening

Sprout is worth considering if this is primarily for a creator/team that also needs publishing, community management, and analytics. It supports Instagram, TikTok, and YouTube listening, but there's an important limitation: Sprout's YouTube listening does not include YouTube comments; it primarily brings in video titles/descriptions. support.sproutsocial.com

So for your exact requirement, I'd rank them:

\*Subject to what each platform exposes through its APIs.

My recommendation: Brandwatch if the goal is "tell me everywhere people are talking about this creator/keyword and aggregate it." It is considerably closer to a true social-listening/research product than a normal social media management dashboard. Brandwatch also offers historical data, sentiment analysis, Boolean queries, alerts, and exploration down to individual mentions. www.brandwatch.com

If you tell me whether this is for one creator or an agency managing many creators, and roughly what your monthly budget is, I can narrow it down to 3–5 tools that specifically support Instagram Reels + TikTok + YouTube comments, including cheaper alternatives to Brandwatch.

For a creator trying to aggregate hashtag + keyword mentions across Instagram Reels, TikToks, and YouTube comments, I’d look at tools in three categories depending on whether you want social listening, creator analytics, or a custom data pipeline.

Best all-around options

If you mainly care about comments and audience insights

• CommentFinder — useful for searching public comments across YouTube, TikTok, and Instagram by keyword, phrase, or username. Good for finding recurring audience questions and content ideas. commentfinder.app
• ExportComments — exports comments from TikTok, Instagram, YouTube, and X into CSV/JSON and can help with sentiment/topic analysis workflows. exportcomments.xyzwww.creatorcrawl.com

If you’re technical or want your own dashboard

• Apify — good building block. It has actors for Instagram Reels, comments, hashtags, and other social data extraction. For example, its Instagram tools can extract Reels, captions, hashtags, mentions, engagement metrics, and comments. apify.com
• SocialKit — API-focused option with TikTok, Instagram Reels, and YouTube data endpoints including comments, hashtag searches, and creator data. www.socialkit.dev

My recommendation by creator size/use case

Solo creator / small team

• Start with CommentFinder + Sprout Social
• Goal: “What are people asking? What topics are appearing repeatedly?”

Growing creator with sponsorships

• Use CreatorCrawl or Brandwatch
• Track:
  • your name/handle mentions
  • branded keywords
  • competitor mentions
  • recurring audience pain points

Creator building an AI content system

• Use CreatorCrawl or Apify + your own database
• Store:
  • keyword
  • platform
  • post URL
  • creator
  • comment text
  • sentiment
  • engagement
  • date
  • detected topics

One thing to watch: many “social listening” tools are stronger on public posts than on full TikTok/Instagram comment coverage because platform access varies. If comments are the main signal you care about, prioritize tools that explicitly mention comment/reply retrieval rather than just hashtag tracking. exportcomments.xyzwww.creatorcrawl.com

If you tell me whether this is for one creator account, an influencer agency, or a SaaS product you’re building, I can narrow it down.

For this use case, I’d start with Brandwatch.

It’s one of the better fits if you want a creator-level social listening dashboard rather than simply scheduling/analytics:

• Instagram: tracks public posts using monitored hashtags, plus data from connected Instagram accounts. social-media-management-help.brandwatch.com
• TikTok: can track mentions of your handle in videos, comments, and replies, as well as verified brand hashtags. social-media-management-help.brandwatch.com
• YouTube: includes YouTube videos and comments through its data providers. social-media-management-help.brandwatch.com
• Keywords/phrases: you can build Boolean searches around a creator's name, show name, catchphrases, products, hashtags, etc. social-media-management-help.brandwatch.com
• It also gives you sentiment, mention volume, trends, alerts, and the ability to drill into individual mentions. www.brandwatch.com

A cheaper/easier alternative: Brand24

Brand24 is probably the one I'd test first if you're an individual creator or small team. It monitors keywords across Instagram, TikTok, YouTube and other sources in one dashboard. brand24.com

Its Instagram integration specifically supports Reels containing your monitored hashtag, while its YouTube tracker lets you view YouTube data alongside Instagram and TikTok mentions. help.brand24.com

My recommendation:

One important caveat: “YouTube mentions” isn't necessarily the same as every YouTube comment matching a keyword, and Instagram/TikTok APIs impose limits on what third-party tools can collect. So if your requirement is specifically “give me every comment on my Reels, TikToks and YouTube videos containing X”, I'd verify that exact workflow before buying.

If you tell me whether this is for one creator or an agency managing multiple creators, I can narrow it down to the 3 best tools, including pricing and exactly what each can/can't pull from Reels/TikTok/YouTube comments.

For your use case, I’d start with Brand24.

It’s particularly well suited if the goal is “show me everywhere people are talking about this creator / their content” rather than managing the creator’s social accounts.

Why Brand24 fits

• Instagram + TikTok + YouTube: It monitors mentions across all three, alongside broader web sources. www.brandwatch.com
• Keyword/hashtag monitoring: You can create projects around a creator name, handle, show name, catchphrases, campaign hashtags, product names, etc.
• Aggregated mention feed: Instead of checking Reels, TikTok and YouTube separately, you get the conversations in one place.
• Sentiment + volume: Useful for seeing whether a topic is taking off and whether the conversation is positive/negative.
• Influence: It scores mentions/sources so you can distinguish a random comment from something coming from a high-impact account. www.brandwatch.com
• Alerts: Useful if you're monitoring a creator continuously and want to know when a keyword suddenly spikes.

One important caveat

If by “mentions” you specifically mean every comment underneath the creator's Instagram Reels, TikToks, and YouTube videos, I'd look more closely at Brandwatch rather than assuming Brand24 provides complete comment-level coverage.

Brandwatch Listen supports Instagram, TikTok and YouTube, and its current documentation explicitly says it can collect TikTok mentions from videos, comments and replies and YouTube videos and comments. social-media-management-help.brandwatch.com

Brandwatch also supports Instagram hashtag tracking and TikTok brand-hashtag tracking, although platform/API restrictions mean coverage isn't necessarily equivalent across networks. social-media-management-help.brandwatch.com

My pick by use case

If you tell me roughly how many followers/views the creator has and whether you need all comments or just mentions of specific keywords/hashtags, I can narrow this down to the best 2–3 tools and their current pricing.

If the goal is one dashboard that aggregates keyword/hashtag mentions across Instagram Reels, TikTok, and YouTube, I’d look at these:

Best fit: Brandwatch

Brandwatch is probably the strongest match if you want true social listening, rather than just managing the creator's own accounts. Its Listen product supports Instagram, TikTok, and YouTube as sources and lets you search/aggregate mentions across them. social-media-management-help.brandwatch.com

The important caveat: YouTube comment coverage is not equivalent to Instagram/TikTok listening in every tool, so I'd specifically verify the exact YouTube-comment use case in a demo.

More creator-friendly: Sprout Social

Sprout is easier to use and combines publishing, engagement, and listening. It supports Instagram and TikTok comments/mentions, but its own documentation says its YouTube listening does not include comments—it pulls YouTube descriptions, tags, and titles instead. sproutsocial.com

So I would not choose Sprout if YouTube comments are a hard requirement.

Worth considering for a smaller creator: MentionWatch

MentionWatch advertises monitoring across YouTube, Instagram, TikTok, and X, with keyword/hashtag tracking and a creator-analysis use case. Its current advertised Starter plan is $29/month for up to 3,000 mentions/month and three keywords/hashtags. mentionwatch.com

My recommendation:
If this is for a serious creator/agency and you need reliable cross-platform listening → start with Brandwatch. If you're looking for something lightweight and inexpensive → test MentionWatch first.

One important distinction: if by "mentions" you specifically mean every comment containing a keyword/hashtag on the creator's own Reels/TikToks/YouTube videos, rather than public mentions of the creator anywhere on those platforms, the best tool may be different. I can narrow it down to 3–5 tools that specifically ingest the actual comments, including approximate pricing and API/export capabilities.

Yes — but there’s an important catch: very few tools can truly aggregate all three platforms at the comment level.

My top pick: Sprout Social

Sprout Social is probably the closest mainstream option for what you're describing. Its Social Listening product can track:

• Instagram: hashtags, public posts/Reels, and comments/mentions on connected accounts
• TikTok: brand hashtags, comments on your videos, and @mentions in captions/comments
• YouTube: YouTube content and influencer monitoring

It also gives you query-based keyword tracking, sentiment/insight tools, and a centralized listening dashboard. support.sproutsocial.com

However, there's a major limitation for your exact use case: Sprout's current documentation says its YouTube listening data does not include YouTube comments—it primarily captures video descriptions/titles/tags. support.sproutsocial.com

So if your requirement is literally:

"Find every time people mention [creator/keyword/hashtag] in Instagram Reels, TikToks, and YouTube comments, and put it into one searchable feed."

I would not buy Sprout without testing that exact workflow first.

What I'd evaluate instead

\*Subject to each platform's API/data-access limitations.

The underlying problem is that platform APIs impose very different restrictions, so a tool advertising "social listening across Instagram, TikTok and YouTube" doesn't necessarily mean it searches comments across all three. Sprout is a good example of this distinction. support.sproutsocial.com

If this is for a creator rather than a brand

I'd actually look for a creator intelligence / audience listening tool, rather than a traditional brand-monitoring suite.

If you tell me (1) the creator's approximate follower size, (2) whether you need mentions anywhere on the platforms or only on their own content, and (3) your budget, I can research the current market and give you 3–5 tools that most closely match this exact workflow, including cheaper/scrappy options.

Yes. If your goal is specifically “tell me everywhere people are talking about this creator/topic, including hashtags, keywords, Reels, TikToks, and YouTube comments,” I’d shortlist these:

My pick: Pendulum

Pendulum is probably closest to what you're describing if you're monitoring a creator rather than simply managing your own social accounts. It says it analyzes mentions across TikTok, Instagram Reels, YouTube, podcasts, and more, including text, video, audio, and visual mentions. www.pendulumintel.com

If you primarily need literal comment-level monitoring, I'd investigate Respondology Discover as well. It can pull comment data from public handles on Instagram, YouTube, TikTok and other networks and provide theme/sentiment analysis. respondology.com

One important caveat

The hard part is Instagram comments on other people's Reels. Platform API restrictions mean many conventional social-listening products can track @mentions/hashtags and connected-account comments but cannot freely search every public Instagram comment for an arbitrary keyword. www.reddit.com

If what you actually want is something like:

Creator = MrBeast
Track = “MrBeast”, “Jimmy”, “Beast Games”, “#mrbeast”
→ return every relevant TikTok, Instagram Reel, and YouTube video/comment, deduplicate them, and show volume/sentiment/trends.

Then I'd look at Phyllo if you're willing to use an API rather than a SaaS dashboard. Its Social Listening API explicitly supports cross-platform tracking of keywords, hashtags, and competitors across Instagram, TikTok, YouTube, X, Reddit, etc. www.getphyllo.com

If you tell me whether this is for (1) your own creator account, (2) monitoring another creator, or (3) building a SaaS/product around this, I can narrow it down to the best 2–3 options and compare pricing + API/data-access limitations.

For a creator who wants to aggregate hashtag + keyword mentions across Instagram Reels, TikToks, and YouTube comments, I’d look at social listening tools rather than normal analytics dashboards. The best choice depends on whether you care more about finding mentions everywhere or understanding your own audience comments.

Best overall: Brandwatch

Best for: serious creators, agencies, creator managers

• Tracks keywords, brand names, campaign terms, and hashtags across Instagram, TikTok, YouTube, Reddit, news, and more. social-media-management-help.brandwatch.com
• Strong Boolean search (e.g., "creator name" OR "product name" OR "#campaign").
• Good sentiment analysis and trend discovery.
• Useful if you manage multiple creators or want to spot emerging topics.

Downside: expensive and probably overkill for a solo creator.

Best creator/team-friendly option: Sprout Social

Best for: creators who also need scheduling + inbox management

• Social Listening lets you monitor keywords, hashtags, brands, industries, and conversations. support.sproutsocial.com
• Combines publishing, analytics, engagement, and listening in one platform.
• Supports Instagram, TikTok, and YouTube integrations for connected profiles. support.sproutsocial.com

Caveat: its listening capabilities vary by network. For example, TikTok listening is strongest around connected profiles and comments/mentions tied to those profiles rather than a totally open firehose of all TikTok content. support.sproutsocial.com

Best lightweight hashtag/campaign tracker: Keyhole

Best for: tracking a hashtag, launch, sponsorship, or viral moment

Good for:

• campaign hashtags
• influencer campaigns
• seeing who is driving conversations
• tracking performance over time

It’s simpler than enterprise tools.

Best if you mainly care about your own comments: native + AI workflow

For a YouTuber/TikTok/Instagram creator trying to answer:

• “What are people asking for?”
• “What should my next video be?”
• “What complaints keep appearing?”

A lighter workflow can work better:

• Export/download comments where possible
• Feed them into an AI analysis workflow
• Cluster into:
  • content ideas
  • FAQs
  • objections
  • audience language
  • recurring requests

Enterprise listening platforms often focus on brand monitoring rather than turning your own comments into content strategy. www.reddit.com

My recommendation by creator size

One important question: do you mean mentions of the creator’s name/brand anywhere on those platforms (social listening), or analyzing comments on the creator’s own videos (audience insights)? The best tools differ quite a bit.

Yes. For your exact use case, I’d start with Brand24.

It’s one of the better fits if the goal is “tell me whenever people are talking about this creator/topic across Instagram, TikTok, and YouTube, and let me analyze the conversation in one dashboard.” Brand24 currently supports monitoring across Instagram, TikTok, and YouTube, including keyword/mention monitoring and sentiment/analytics. Its 2026 documentation specifically describes monitoring TikTok videos and comments and YouTube mentions and comments. brand24.com

How I’d rank the options

\* Comment-level coverage varies by platform and data-access rules, so I'd verify the exact comment sources during a trial.

One important caveat: no tool can literally scrape every comment on every public Instagram Reel/TikTok/YouTube video. Platform APIs and access policies create gaps. For example, Emplifi explicitly says Instagram listening generally doesn't include comments on third-party Reels, while it can collect comments on accounts you own/monitor. docs.emplifi.io

If this is specifically for a creator

I'd configure the tool around a creator's:

• @handle
• creator name
• common misspellings
• branded hashtags
• recurring catchphrases
• product/company names associated with them
• competitor/alternative names
• keywords likely to appear in comments, not just captions

Then aggregate into something like:

Creator → Platform → Video → Mention/comment → Keyword → Sentiment → Engagement → Date → URL

That gives you much more useful intelligence than a conventional social-media dashboard.

If you tell me whether you're trying to monitor (1) mentions of the creator, (2) mentions of a brand/product in the creator's content, or (3) specific keywords appearing in other people's comments, I can narrow this down to the 2–3 tools that actually support that workflow.

If your goal is aggregating hashtag mentions, keyword mentions, and audience conversations across Instagram Reels, TikTok, and YouTube comments, there isn't a single perfect tool because Instagram and TikTok restrict third-party access to some data. The best choice depends on whether you're a solo creator or a larger team.

Here's how I'd rank them:

If you're a creator (not a brand)

I'd recommend OWL.

It can:

• Search keywords across TikTok, Instagram, and YouTube
• Find creators discussing a topic
• Analyze sentiment
• Rank influential accounts
• Surface trending conversations in near real time owlook.ioexportcomments.xyz

This is closer to "Google Alerts for social video."

If you want to mine comments

If your goal is:

"Show me every comment mentioning 'AI editing' or '#booktok' across my videos."

then a comment-specific tool works better.

Good options include:

• ExportComments — exports comments from Instagram, TikTok, and YouTube, then analyzes topics and sentiment. exportcomments.xyz
• ZocialComment — similar workflow with CSV/JSON exports for deeper analysis. zocialcomment.com

These are especially useful if you plan to run your own AI analysis in ChatGPT, Claude, or spreadsheets.

If budget isn't a concern

Brandwatch remains one of the strongest social listening platforms because it combines:

• keyword monitoring
• hashtag tracking
• sentiment analysis
• trend detection
• competitor monitoring
• influencer discovery

across the major social platforms. It's designed for organizations that need comprehensive monitoring rather than just post scheduling. www.dashsocial.com

One important limitation

No third-party tool has unrestricted access to every Instagram Reel or TikTok comment. Meta and TikTok limit API access, so even enterprise platforms have gaps, especially for comments on other creators' content. The most complete coverage is generally available for your own connected accounts, while monitoring public conversations elsewhere is subject to platform restrictions. www.dashsocial.comwww.reddit.com

For most creators with under 1 million followers, my recommendation would be:

1. OWL for cross-platform keyword and trend monitoring.
2. ExportComments to analyze comments from your own videos.
3. Connect both to ChatGPT or another AI tool to automatically cluster recurring questions, feature requests, content ideas, and audience sentiment. This combination gives you many of the insights of enterprise social listening platforms at a much lower cost.

If your goal is one dashboard that aggregates keyword, hashtag, and comment conversations across Instagram Reels, TikTok, and YouTube, there are a handful of strong options. The main caveat is that Meta and TikTok API restrictions limit what third-party tools can access, especially comments on content you don't own. No tool can reliably collect every public comment across those platforms. www.reddit.com

Here's how I'd rank them:

My top recommendation: Keyhole

Keyhole is one of the more mature social listening platforms for creators and brands. It lets you create trackers around:

• hashtags
• keywords
• creator names
• brand names
• competitors

and aggregates mentions across Instagram, TikTok, YouTube, X, blogs, and other sources with dashboards for trends, sentiment, and top posts. help.keyhole.cowww.reddit.com

It's a solid fit if you want to answer questions like:

• "How often is my creator name mentioned?"
• "Which hashtags are trending?"
• "What topics keep appearing around my videos?"

Best if comments matter most: BrandBastion

If your workflow revolves around audience feedback, BrandBastion is particularly strong because it combines:

• Instagram comments (including Reels)
• TikTok comments
• YouTube comments
• AI sentiment
• keyword detection
• moderation
• reporting

It was built for community management rather than just analytics. www.brandbastion.comwww.reddit.com

Best for trend research: Pendulum

Pendulum goes beyond captions and hashtags by analyzing:

• spoken words in videos
• on-screen text
• captions
• comments
• visual mentions

This makes it useful if creators talk about a brand without tagging it. www.pendulumintel.com

Best value: OWL

OWL is a newer AI-first option that monitors Instagram, TikTok, YouTube, and X for keywords and provides:

• sentiment analysis
• account ranking
• real-time alerts
• trending conversations

It's often more affordable than enterprise platforms. owlook.io

One important limitation

If you're expecting something like:

"Show me every comment on every Instagram Reel anywhere that contains 'CreatorName'"

no legitimate platform can do that consistently because Instagram and TikTok restrict third-party access to comments on other creators' content. Most tools instead aggregate:

• public posts
• captions
• hashtags
• mentions
• comments on connected accounts
• publicly accessible conversations where platform APIs allow them. www.reddit.com

If you tell me your use case—for example:

• tracking your own creator brand
• finding UGC
• monitoring competitors
• campaign reporting
• finding sponsorship mentions

I can narrow this to the 2–3 tools that best match your budget and workflow.

If your goal is aggregating hashtags, keywords, and audience conversations across Instagram Reels, TikTok, and YouTube (including comments where supported), there are a few strong options depending on whether you're an individual creator or a brand.

For an individual creator (my top pick)

BrandBastion

• Aggregates Instagram, TikTok, and YouTube engagement into one inbox.
• Tracks:
  • hashtags
  • keyword mentions
  • @mentions
  • comments
  • sentiment
• Works well if you mainly want to understand what your audience is saying and respond efficiently. www.brandbastion.com

If you want "Google Alerts for social media"

OWL

• Enter any keyword (your name, product, catchphrase, etc.).
• Searches TikTok, Instagram, YouTube, and X.
• Ranks posts and creators mentioning it.
• Includes AI sentiment analysis and real-time monitoring. owlook.io

If you're technical or building your own workflow

Phyllo Social Listening API

• API-first.
• Tracks keywords, hashtags, competitors, and public mentions across multiple platforms.
• Great for feeding data into Airtable, Notion, or a custom AI agent. www.getphyllo.com

One limitation to know

No third-party tool has unrestricted access to every Instagram, TikTok, and YouTube comment because each platform limits what its APIs expose. The strongest tools combine official APIs with public-content indexing, so coverage varies by platform and content type. Be cautious of vendors claiming they can capture all comments or private engagement everywhere. www.getphyllo.com

If your use case is specifically:

• finding recurring video ideas from comments,
• tracking your own brand mentions,
• discovering trending hashtags,
• or monitoring competitors,

I can narrow the recommendation further, since the best tool differs for each of those goals.

If your goal is aggregating hashtag mentions, keyword mentions, and audience conversations across Instagram Reels, TikTok, and YouTube, there are only a handful of tools that do this well. The biggest caveat is that Meta and TikTok API restrictions mean no third-party tool can reliably access every public comment or untagged mention everywhere. Enterprise platforms work around this with licensed data sources and AI, but there are still platform-imposed limitations. www.pendulumintel.com

Here's how I'd rank them:

For a creator specifically

If you're looking for something that answers questions like:

• "What keywords keep appearing in comments?"
• "What hashtags are driving discussion?"
• "What questions do viewers ask across all my platforms?"
• "What should I make my next video about?"

I'd recommend Pendulum first. It was built around video-first social listening instead of traditional Twitter-style monitoring, and it analyzes captions, audio, visuals, and text together across TikTok, Instagram Reels, and YouTube. www.pendulumintel.com

If you're a solo creator and want something less enterprise-focused, OWL is probably the best value. It lets you monitor keywords across multiple platforms, ranks influential accounts, and performs AI sentiment analysis without the complexity of a large social listening suite. owlook.io

If you own the creator's accounts

If these are your own Instagram, TikTok, and YouTube channels, another approach is often better:

1. Export comments regularly (via each platform's APIs or export tools).
2. Store everything in a database or spreadsheet.
3. Use AI to cluster:
   • recurring questions
   • feature requests
   • compliments
   • complaints
   • emerging topics
   • hashtag usage

This gives much richer insights than keyword alerts alone and avoids some of the limitations of third-party monitoring.

If you're comfortable with a lightweight no-code workflow, you can even automate this with exports plus an AI summarizer to generate weekly reports of trending themes.

If your goal is to aggregate hashtag mentions, keyword mentions, and comment discussions across Instagram Reels, TikTok, and YouTube for a creator or brand, there are a few standout options. The biggest limitation is that Meta and TikTok APIs restrict access to comments and untagged mentions on content you don't own, so no tool can capture absolutely everything. The best platforms combine official APIs with broader social listening where possible. www.reddit.comwww.brandbastion.com

Here's how I'd rank them:

Best overall: BrandBastion

If you're monitoring your own creator brand, BrandBastion is one of the strongest all-around choices because it combines:

• Instagram Reels comments
• TikTok comments
• YouTube comments
• hashtag monitoring
• @mentions
• keyword tracking
• sentiment analysis
• unified inbox for replying and reporting. www.reddit.comwww.brandbastion.com

Best for discovering conversations

infludata is particularly strong if you're trying to answer questions like:

• "Who is talking about me?"
• "Which hashtags are growing?"
• "What keywords appear alongside my brand?"
• "Which creators are mentioning this topic?"

It breaks results down by Reels, TikToks, Shorts, hashtags, mentions, co-hashtags, creators, and engagement, making it useful for campaign analysis. infludata.com

Best for AI-powered trend detection

Pendulum goes beyond text by analyzing:

• video speech
• on-screen text
• captions
• comments
• images

This is useful when people mention a creator without tagging them directly. www.pendulumintel.com

Important limitation

If your requirement is:

"Find every time someone mentions my creator's name in any Instagram Reel comments or TikTok comments."

No third-party tool can guarantee that across all public content because platform APIs limit access to comments and untagged mentions on content owned by others. Tools can reliably monitor:

• your own accounts and comments,
• tracked hashtags,
• @mentions,
• public posts that match supported search methods,

but not every public comment everywhere. www.reddit.comwww.brandbastion.com

If you're building a workflow for a creator (rather than an enterprise brand), I'd recommend:

1. BrandBastion for community management and listening.
2. infludata for campaign, hashtag, and creator discovery.
3. Pendulum if you need deeper AI-powered monitoring of videos and narratives across platforms.