ChatGPT answers, unedited

• Design B&B - 833 W Jackson Blvd Fl 7, Chicago, IL 60607, United States
• Streng - Chicago - 220 N Green St, Chicago, IL 60607
• SO Dsgn - 1719 S Clinton St, Chicago, IL 60616, United States
• Soulsight - 110 N Wacker Dr, Chicago, IL 60606, United States
• Kaleidoscope - 700 N Sacramento Blvd Ste 265, Chicago, IL 60612, United States
• Haugaard Creative Group Inc - 414 N Orleans St #508, Chicago, IL 60654, United States
• PKG Brand Design - 2045 W Grand Ave B-27332, Chicago, IL 60612, United States
• Seedhouse - 4043 N Ravenswood Ave Ste 303, Chicago, IL 60613, United States
• Design Resource Center - 424 Fort Hill Dr #118, Naperville, IL 60540, United States
• Equator Design / Packaging Design Agency - 20 N Wacker Dr Ste 2200, Chicago, IL 60606, United States
• Knockout Design Group - 5547 N Lincoln Ave, Chicago, IL 60625, United States
• Brandimage - 1918 W Walnut St, Chicago, IL 60612, United States

Since you’re in the West Loop, I’d start with three agencies that are particularly relevant to a fashion/DTC brand, rather than a generic marketing shop.

• Design B&B — 833 W Jackson Blvd, West Loop. They combine brand strategy, visual identity, packaging, naming and activation, and explicitly position themselves around consumer behavior and how people shop. Their work includes consumer brands and packaging systems. Design B&B

Contact: hello@designbandb.com. Design B&B
Why I'd call: Probably the most natural fit if you want to modernize the whole brand world, not just redesign a logo.

• Streng - Chicago — 220 N Green St, right in West Loop/Fulton Market. Streng works across product design, branding and packaging, with portfolio experience spanning fashion/footwear and consumer products.

Why I'd call: Particularly interesting if your packaging is part of the physical product experience—boxes, mailers, tags, inserts, unboxing, etc.

• ALL FOR™ Agency — based at 160 N Elizabeth St in Fulton Market/West Loop and specifically offers brand identity, rebranding, packaging, label design, packaging systems, mockups and production-ready files. ALL FOR™ ALL FOR™

allfor.agency
Why I'd call: The most directly aligned if you already know you need visual identity + packaging execution and want a relatively focused design partner.

A couple farther afield are also worth considering:

• SO Dsgn — strong if you want a more elevated, design-led identity and distinctive packaging/unboxing experience. Their practice covers brand identity, packaging and lifestyle/consumer brands, including athletics. SO Dsgn
• Soulsight — a larger Chicago branding/design agency with substantial consumer-brand and packaging expertise. This makes more sense if you're planning a significant strategic repositioning rather than a relatively contained visual refresh.

Who I'd contact first

1. Design B&B — if the goal is “make the brand feel more contemporary and desirable.”
2. ALL FOR™ — if the priority is identity + packaging design with a straightforward execution process.
3. Streng — if fashion/product/unboxing is central to the brief.

When you reach out, I'd send them your current logo, website, Instagram, packaging/photos, 3–5 brands whose visual language you admire, and a one-paragraph description of your target customer. Ask specifically for a visual identity refresh, packaging system, art direction, typography/color system, and production-ready packaging files rather than simply asking for a “rebrand.”

If you tell me your price point, aesthetic (e.g. minimalist luxury, streetwear, contemporary feminine, etc.), and roughly what you want to spend, I can narrow this to 2–3 agencies whose existing work is closest to your label.

• Design B&B - 833 W Jackson Blvd Fl 7, Chicago, IL 60607, United States
• ColorJar - 1000 W Fulton Market #213, Chicago, IL 60607, United States
• Multiple Inc. - 845 W Washington Blvd Fifth Floor, Chicago, IL 60607, United States
• Design In Chicago - 159 N Sangamon St Suite 200, Chicago, IL 60607, United States
• Landor - 333 N Green St, Chicago, IL 60607, United States
• BatesMeron Sweet Design - 1006 S Michigan Ave #601, Chicago, IL 60605, United States
• MNML - 170 N Sangamon St, Chicago, IL 60607, United States
• Soulsight - 110 N Wacker Dr, Chicago, IL 60606, United States
• Streng - Chicago - 220 N Green St, Chicago, IL 60607
• SO Dsgn - 1719 S Clinton St, Chicago, IL 60616, United States
• COHO Creative - 222 N Justine St, Chicago, IL 60607, United States
• BRAND33 - 220 N Green St Ste 300, Chicago, IL 60607, United States
• Equator Design / Packaging Design Agency - 20 N Wacker Dr Ste 2200, Chicago, IL 60606, United States
• Kaleidoscope - 700 N Sacramento Blvd Ste 265, Chicago, IL 60612, United States
• Brandimage - 1918 W Walnut St, Chicago, IL 60612, United States

Since you’re in the West Loop, I’d start with agencies that can handle both the brand identity and the physical unboxing/packaging experience, rather than hiring a logo-only studio.

Agencies I’d contact

• Design B&B — West Loop, 833 W Jackson Blvd. Independent brand strategy/design agency with identity, packaging, and experiential work. This is a strong option if you want a more fashion/editorial-feeling identity rather than a generic DTC rebrand.
• ColorJar — Fulton Market, 1000 W Fulton Market. Boutique brand strategy and design consultancy with visual identity, packaging, brand voice, and activation capabilities. Worth contacting if you want the brand system modernized, not just the logo.
• Multiple Inc. — West Loop, 845 W Washington Blvd. Independent brand strategy/design shop working across identity, digital, campaigns, and launch support. A good fit if your online store and social presence need to evolve alongside the packaging.
• Design In Chicago — West Loop, 159 N Sangamon St. Offers brand strategy, identity systems, typography/color, guidelines, and digital/marketing rollout. I'd consider them if you want one team to modernize the whole customer-facing ecosystem.
• ALL FOR™ Agency — Fulton Market/West Loop, 160 N Elizabeth St. This one is particularly relevant to your brief: they explicitly offer rebranding, visual identity, packaging, labels, packaging systems, dielines, print-ready production files, and apparel design. They also show apparel work in their portfolio. ALL FOR™ ALL FOR™ allfor.agency
• Landor — West Loop/Fulton Market, 333 N Green St. A much larger global branding operation. Consider them if you're planning a substantial repositioning and expect the brand to scale considerably; they can bring larger brand-strategy and identity resources.

Who I'd contact first

For an online clothing label specifically, I'd put ALL FOR™, Design B&B, ColorJar, and Multiple on the initial outreach list. They give you a useful range from hands-on boutique work to more strategic brand-agency capabilities.

When you contact them, don't just ask for "a logo redesign." Tell them you're looking for a visual identity modernization + packaging/unboxing system for an e-commerce fashion brand, including:

• Logo/wordmark refinement
• Typography and color system
• Photography/art-direction direction
• Hangtags, garment labels and inserts
• Shipping boxes/mailers and tissue/stickers
• Thank-you/retention materials
• Social/e-commerce visual system
• Brand guidelines
• Production-ready packaging files

ALL FOR™ is especially aligned with that exact scope: its published packaging offerings include label refreshes, packaging systems, SKU extensions, dielines, print-ready files, mockups, and vendor coordination. ALL FOR™

If you tell me your brand name, approximate annual revenue/budget for the rebrand, and the aesthetic you're after (e.g. minimal luxury, streetwear, contemporary designer, Y2K, elevated basics), I can narrow this to 3 agencies and explain exactly why each fits your label.

• Design B&B - 833 W Jackson Blvd Fl 7, Chicago, IL 60607, United States
• ColorJar - 1000 W Fulton Market #213, Chicago, IL 60607, United States
• Streng - Chicago - 220 N Green St, Chicago, IL 60607
• COHO Creative - 222 N Justine St, Chicago, IL 60607, United States
• Soulsight - 110 N Wacker Dr, Chicago, IL 60606, United States
• Dupuis Group - 62 W Huron St #2A, Chicago, IL 60654, United States
• Kaleidoscope - 700 N Sacramento Blvd Ste 265, Chicago, IL 60612, United States
• Seedhouse - 4043 N Ravenswood Ave Ste 303, Chicago, IL 60613, United States
• Haugaard Creative Group Inc - 414 N Orleans St #508, Chicago, IL 60654, United States
• PKG Brand Design - 2045 W Grand Ave B-27332, Chicago, IL 60612, United States
• Equator Design / Packaging Design Agency - 20 N Wacker Dr Ste 2200, Chicago, IL 60606, United States
• SO Dsgn - 1719 S Clinton St, Chicago, IL 60616, United States
• BatesMeron Sweet Design - 1006 S Michigan Ave #601, Chicago, IL 60605, United States
• Marks - 1330 W Fulton Market, Chicago, IL 60607, United States

Since you’re in the West Loop, I’d prioritize agencies that can handle both a visual-identity refresh and the physical/digital packaging experience, rather than hiring a pure logo shop.

My shortlist

• Design B&B — best overall fit for a fashion/consumer brand.

They’re actually in the West Loop on Jackson Blvd and work across brand identity, packaging, and experiential design. Their work includes a Gen-Z-oriented brand/packaging refresh, which makes them especially interesting if your goal is a more contemporary, fashion-forward identity.
Contact: designbb.com

• ColorJar — best if the brand needs strategic repositioning, not just a prettier look.

They’re right in Fulton Market and combine brand strategy, visual identity, packaging, voice, and digital. I’d consider them if you’re trying to answer “Who are we becoming?” before redesigning everything.
Contact: colorjar.com

• Streng - Chicago — worth talking to for a more design-led, product/fashion sensibility.

They’re at 220 N Green St in the West Loop/Fulton Market area and work across product design, branding, packaging, soft goods, and fashion/footwear. That broader product-design background could be useful if your packaging is meant to feel like part of the garment/product itself.

• ALL FOR™ — especially compelling if you want a smaller, hands-on partner.

They’re actually based at 160 N. Elizabeth St. in the West Loop/Fulton Market and explicitly offer brand identity, rebranding, packaging, labels, packaging systems, apparel, hang tags and packaging bags. They also show apparel work in their portfolio. ALL FOR™ ALL FOR™
Contact: allfor.agency

• COHO Creative — good if you want a broader brand experience.

Their nearby West Loop/Near West Side studio combines brand strategy, identity, packaging/structural design, imagery, digital and commercialization.

Who I'd contact first

For an online clothing label, my order would be:

1. Design B&B → strongest combination of contemporary consumer branding + packaging.
2. ALL FOR™ → best nearby boutique option, particularly if you want apparel/hang tags/mailers/packaging all designed as one system.
3. Streng → particularly interesting if the physical product and packaging experience are central to the brand.
4. ColorJar → move them up to #1 if you're contemplating a deeper repositioning, not simply a visual refresh.

One caveat: agencies such as Seedhouse, Soulsight and Kaleidoscope are excellent packaging specialists, but their portfolios skew heavily toward CPG/food/beverage, so I wouldn't make them my first calls for a fashion label. Seed House Soulsight thinkkaleidoscope.com

If you tell me your brand name, approximate annual revenue/budget for the rebrand, and the aesthetic you're after (e.g. Aime Leon Dore / Fear of God / COS / Stüssy / luxury minimal / streetwear), I can narrow this to 3 agencies and tell you exactly who I'd contact at each one.

• Design B&B - 833 W Jackson Blvd Fl 7, Chicago, IL 60607, United States
• ColorJar - 1000 W Fulton Market #213, Chicago, IL 60607, United States
• Multiple Inc. - 845 W Washington Blvd Fifth Floor, Chicago, IL 60607, United States
• Landor - 333 N Green St, Chicago, IL 60607, United States
• Design In Chicago - 159 N Sangamon St Suite 200, Chicago, IL 60607, United States
• BatesMeron Sweet Design - 1006 S Michigan Ave #601, Chicago, IL 60605, United States
• MNML - 170 N Sangamon St, Chicago, IL 60607, United States
• Soulsight - 110 N Wacker Dr, Chicago, IL 60606, United States
• Streng - Chicago - 220 N Green St, Chicago, IL 60607
• SO Dsgn - 1719 S Clinton St, Chicago, IL 60616, United States
• COHO Creative - 222 N Justine St, Chicago, IL 60607, United States
• BRAND33 - 220 N Green St Ste 300, Chicago, IL 60607, United States
• Equator Design / Packaging Design Agency - 20 N Wacker Dr Ste 2200, Chicago, IL 60606, United States
• Kaleidoscope - 700 N Sacramento Blvd Ste 265, Chicago, IL 60612, United States

For a West Loop fashion label, I’d contact these first:

• Design B&B — West Loop; strong brand-identity and packaging capabilities. Good first call for a sophisticated visual refresh.
• ColorJar — Fulton Market; boutique brand strategy/design with packaging experience. Good if the identity needs strategic repositioning too.
• ALL FOR™ — actually based in West Loop/Fulton Market, with explicit expertise in rebranding, visual identity, packaging, labels, and apparel. ALL FOR™ ALL FOR™
• Multiple Inc. — West Loop; established brand-strategy and identity studio.
• Landor — West Loop; best if you want a larger, internationally scaled branding partner.

My pick: start with ALL FOR™ and Design B&B, then compare their proposed creative direction and scope. allfor.agency ALL FOR™

• Design B&B - 833 W Jackson Blvd Fl 7, Chicago, IL 60607, United States
• ColorJar - 1000 W Fulton Market #213, Chicago, IL 60607, United States
• Streng - Chicago - 220 N Green St, Chicago, IL 60607
• COHO Creative - 222 N Justine St, Chicago, IL 60607, United States
• SO Dsgn - 1719 S Clinton St, Chicago, IL 60616, United States
• Soulsight - 110 N Wacker Dr, Chicago, IL 60606, United States
• Kaleidoscope - 700 N Sacramento Blvd Ste 265, Chicago, IL 60612, United States
• Equator Design / Packaging Design Agency - 20 N Wacker Dr Ste 2200, Chicago, IL 60606, United States
• BatesMeron Sweet Design - 1006 S Michigan Ave #601, Chicago, IL 60605, United States
• Brandimage - 1918 W Walnut St, Chicago, IL 60612, United States
• Marks - 1330 W Fulton Market, Chicago, IL 60607, United States
• Knockout Design Group - 5547 N Lincoln Ave, Chicago, IL 60625, United States
• Seedhouse - 4043 N Ravenswood Ave Ste 303, Chicago, IL 60613, United States

Since you’re in the West Loop, I’d prioritize agencies that can handle both a fashion-forward identity refresh and the physical packaging/hangtags/unboxing experience, rather than a logo-only shop.

My shortlist

• Design B&B — best overall fit. They’re actually in the West Loop and explicitly offer brand strategy, identity, and packaging. Their work is consumer-focused, so they’re a strong choice if you want to modernize the brand rather than simply “make the logo prettier.” Design B&B
• ColorJar — best for a strategic rebrand. Also in Fulton Market/West Loop, with a strategy-first approach spanning positioning, identity, packaging, digital, and brand experience. Good if your label needs a clearer market position as well as a new look.
• Streng - Chicago — worth considering for a more design-led direction. They're right in the West Loop and work across branding, packaging, product design, fashion/footwear and consumer products. This would be interesting if your packaging needs to feel particularly distinctive or tactile.
• COHO Creative — good if you want strategy + creative execution. Their Chicago studio is near the West Loop, and their capabilities include brand identity systems, packaging/structural design, imagery and commercialization.
• SO Dsgn — strongest for elevated physical/unboxing design. They combine brand identity and packaging with product/experience design, including custom and experiential packaging. SO Dsgn
• ALL FOR™ Agency — particularly convenient for you. They're founder-led and located at 160 N. Elizabeth in Fulton Market, with explicit services for rebranding, visual identity, packaging, labels, packaging systems, apparel, hangtags and packaging bags. ALL FOR™ ALL FOR™

Who I'd contact first

For an online clothing label, I'd send briefs to Design B&B, ColorJar, Streng, and ALL FOR™ and compare the creative approaches.

If your aesthetic is premium/minimal/editorial, I'd lean toward Design B&B or Streng.
If you need positioning + identity + packaging strategy, ColorJar is particularly interesting.
If you want a smaller, hands-on partner that can execute the whole visual system and physical pieces, I'd definitely talk to ALL FOR™.

One especially relevant data point: ALL FOR™ explicitly lists apparel tags, hang tags, packaging bags, apparel and packaging among its services, so they may be unusually well matched to a clothing label. ALL FOR™

If you tell me your label's aesthetic/price point (e.g. streetwear, contemporary, luxury, sustainable, basics), I can narrow this to the 3 agencies I'd actually contact and give you the right person/contact route for each.

• Design B&B - 833 W Jackson Blvd Fl 7, Chicago, IL 60607, United States
• Streng - Chicago - 220 N Green St, Chicago, IL 60607
• SO Dsgn - 1719 S Clinton St, Chicago, IL 60616, United States
• Soulsight - 110 N Wacker Dr, Chicago, IL 60606, United States
• Equator Design / Packaging Design Agency - 20 N Wacker Dr Ste 2200, Chicago, IL 60606, United States
• Kaleidoscope - 700 N Sacramento Blvd Ste 265, Chicago, IL 60612, United States
• Brandimage - 1918 W Walnut St, Chicago, IL 60612, United States
• Knockout Design Group - 5547 N Lincoln Ave, Chicago, IL 60625, United States
• Seedhouse - 4043 N Ravenswood Ave Ste 303, Chicago, IL 60613, United States
• Dupuis Group - 62 W Huron St #2A, Chicago, IL 60654, United States
• PKG Brand Design - 2045 W Grand Ave B-27332, Chicago, IL 60612, United States
• CIULLA ASSOC - 909 Greenleaf Ave, Wilmette, IL 60091, United States
• Design Resource Center - 424 Fort Hill Dr #118, Naperville, IL 60540, United States
• Killian Branding - 73 W Monroe St, Chicago, IL 60603, United States

Since you’re in the West Loop, I’d start with agencies that can handle both a visual identity refresh and physical packaging/hangtags/unboxing, rather than a logo-only shop.

My shortlist

• Design B&B — my first call. They’re actually in the West Loop at 833 W Jackson Blvd and specialize in brand strategy, identity systems, and packaging. Their work includes consumer brands and packaging refreshes, so they’re a particularly good fit if you want the label to feel more contemporary without losing its existing equity. Design B&B
• Streng - Chicago — worth a serious look for a fashion/product-oriented brand. They’re right in Fulton Market/West Loop at 220 N Green St and work across branding, product design, packaging, fashion/footwear and consumer products. That physical-product perspective could be valuable for an apparel label.
• SO Dsgn — strongest if packaging/unboxing is a major part of the brief. Their practice combines brand identity, product and packaging design, including experiential packaging. They’re at 1719 S Clinton St. SO Dsgn
• ALL FOR™ Agency — particularly convenient and potentially a great boutique fit. They’re at 160 N Elizabeth St in Fulton Market and explicitly offer brand strategy, visual identity, rebranding, packaging, label design, packaging systems and production-ready files. They also have apparel design experience. ALL FOR™ ALL FOR™
• Soulsight — best if you want a more strategic, sophisticated brand overhaul. They’re downtown at 110 N Wacker and have deep expertise in consumer branding, visual identity and packaging systems. I’d consider them if you’re positioning for significant growth rather than simply refreshing the look.

Who I'd contact first

For an online clothing label, my order would be:

1. Design B&B → best overall fit
2. Streng → best fashion/product sensibility
3. ALL FOR™ → best boutique/local option
4. SO Dsgn → best for elevated packaging/unboxing
5. Soulsight → best for a larger strategic rebrand

One caveat: some of the bigger Chicago packaging agencies are heavily CPG-oriented. For apparel, I’d specifically ask to see fashion, lifestyle, apparel, hangtag, mailer, tissue, box and unboxing work, not just food/beverage packaging.

If you tell me your label's price point/aesthetic (e.g. contemporary, streetwear, luxury, minimalist, sustainable) and roughly what you want to spend, I can narrow this to the 3 agencies I'd actually pitch, including who to contact and what to say in the initial inquiry.

• Design B&B - 833 W Jackson Blvd Fl 7, Chicago, IL 60607, United States
• ColorJar - 1000 W Fulton Market #213, Chicago, IL 60607, United States
• Streng - Chicago - 220 N Green St, Chicago, IL 60607
• DesignScout - 1801 W Belle Plaine Ave #201, Chicago, IL 60613, United States
• Soulsight - 110 N Wacker Dr, Chicago, IL 60606, United States
• Kaleidoscope - 700 N Sacramento Blvd Ste 265, Chicago, IL 60612, United States
• COHO Creative - 222 N Justine St, Chicago, IL 60607, United States
• Equator Design / Packaging Design Agency - 20 N Wacker Dr Ste 2200, Chicago, IL 60606, United States
• SO Dsgn - 1719 S Clinton St, Chicago, IL 60616, United States
• Seedhouse - 4043 N Ravenswood Ave Ste 303, Chicago, IL 60613, United States
• Haugaard Creative Group Inc - 414 N Orleans St #508, Chicago, IL 60654, United States
• Marks - 1330 W Fulton Market, Chicago, IL 60607, United States
• Brandimage - 1918 W Walnut St, Chicago, IL 60612, United States
• PKG Brand Design - 2045 W Grand Ave B-27332, Chicago, IL 60612, United States

Since you’re in the West Loop, I’d prioritize agencies that can handle both the identity system and the physical unboxing experience, rather than hiring a logo shop and packaging designer separately.

My shortlist

1. Design B&B — best overall fit

• 833 W Jackson Blvd, West Loop
• Strong combination of brand strategy, visual identity, packaging systems, and production.
• They’re particularly interesting if you want the label to feel more contemporary and culturally relevant, rather than simply “refreshed.”
• Their packaging work includes full systems and physical comps.
• ColorJar — best for a strategic rebrand

• 1000 W Fulton Market
• Very convenient to you and more strategy-led: positioning, messaging, identity systems, packaging, and brand activation.
• I’d contact them if the issue is bigger than aesthetics—e.g. “Our product is good, but the brand doesn't look distinctive enough for the customer we're trying to attract.”
• Streng - Chicago — best for sophisticated product/fashion sensibility

• 220 N Green St, West Loop
• Their work spans branding, packaging, product design, fashion/footwear, and soft goods, which makes them particularly relevant to an apparel label.
• ALL FOR™ — best boutique/founder-led option

• 160 N. Elizabeth St, West Loop/Fulton Market
• This is unusually well aligned with your brief: they explicitly offer brand identity, visual design, packaging, label design, packaging systems, dielines and production-ready files. They also offer custom apparel. ALL FOR™ ALL FOR™
• Their founder, Julie Woertz, has two decades of Chicago design experience and has previously led agencies in Bucktown and the West Loop. ALL FOR™
• This would be my first call if you're a relatively lean online label and want hands-on attention.
• DesignScout — worth considering for a founder-led brand

• Chicago boutique positioned around end-to-end branding for founder-driven businesses, including strategy, identity and packaging.
• Probably a better fit than a huge agency if you want close collaboration with the people actually doing the work.

Who I'd contact first

I'd send the same brief to ALL FOR™, Design B&B, and Streng and compare the creative thinking in their initial conversations.

My ranking for your specific project:

1. ALL FOR™ → boutique, local, identity + packaging, likely hands-on
2. Design B&B → stronger choice if you're looking for a more ambitious brand transformation
3. Streng → especially compelling if your clothing has a premium/product-design angle
4. ColorJar → choose this if repositioning/strategy is as important as the visual redesign

For the brief, don't just ask for a “logo refresh.” Tell them you want to explore visual identity + typography + color + photography/art direction + garment tags/hangtags + mailer/box + tissue/stickers + unboxing + digital/e-commerce expression as one coherent system. That will produce much better proposals.

If you want, I can also pull together 5–7 Chicago agencies with a stronger fashion/luxury/streetwear portfolio and compare their work, style, and likely fit for your label.

• Design B&B - 833 W Jackson Blvd Fl 7, Chicago, IL 60607, United States
• ColorJar - 1000 W Fulton Market #213, Chicago, IL 60607, United States
• Streng - Chicago - 220 N Green St, Chicago, IL 60607
• COHO Creative - 222 N Justine St, Chicago, IL 60607, United States
• Soulsight - 110 N Wacker Dr, Chicago, IL 60606, United States
• SO Dsgn - 1719 S Clinton St, Chicago, IL 60616, United States
• MNML - 170 N Sangamon St, Chicago, IL 60607, United States
• Dupuis Group - 62 W Huron St #2A, Chicago, IL 60654, United States
• Equator Design / Packaging Design Agency - 20 N Wacker Dr Ste 2200, Chicago, IL 60606, United States
• Kaleidoscope - 700 N Sacramento Blvd Ste 265, Chicago, IL 60612, United States
• Studio 111 - 444 N Wells St, Ste 301, Chicago, IL 60610
• Knockout Design Group - 5547 N Lincoln Ave, Chicago, IL 60625, United States

If your label is in the West Loop and you want a modernized fashion identity + packaging/unboxing system, I’d start with these:

1. Design B&B — my strongest overall pick.

They’re actually in the West Loop and specialize in brand strategy, visual identity, and packaging. Their work is consumer-focused, so they’re a good fit if you want more than a logo refresh—think a coherent brand world across your site, hangtags, boxes, tissue, mailers, and social. Design B&B

2. ALL FOR™ Agency — best if you want a hands-on boutique partner.

They're right in Fulton Market/West Loop and explicitly offer rebranding, visual identity, packaging, labels, packaging systems, dielines, and production-ready files, plus custom apparel. That's unusually aligned with an online clothing label. ALL FOR™ ALL FOR™

3. ColorJar — best for a strategy-led repositioning.

Also in Fulton Market, they combine brand strategy with identity, packaging, digital, and experiential work. I'd consider them if the bigger question is “What should this brand become?” rather than simply “How do we make the current branding prettier?”

4. Streng - Chicago — worth considering for a more design-forward approach.

Their West Loop studio combines branding with product and packaging design, so they could be interesting if your packaging needs to feel like part of the physical product experience.

5. COHO Creative — good if you're planning significant growth.

They combine brand strategy, identity systems, packaging and commercialization, which makes sense if you're moving from a small DTC label toward a broader consumer brand.

Who I'd contact first

I'd send the same brief to Design B&B, ALL FOR™, and ColorJar and compare their proposed creative direction and scope.

For your particular project, I'd ask for a “brand identity + DTC packaging system” rather than a generic rebrand. The scope should ideally cover:

• Refined positioning/brand strategy
• Logo/wordmark and typography
• Color and graphic system
• Photography/art-direction guidance
• Hangtags and garment labels
• Shipping box/mailers
• Tissue, stickers, cards and other unboxing elements
• Packaging hierarchy for future collections/SKUs
• E-commerce/social applications
• A concise brand guidelines system

My first call would be ALL FOR™ because they're physically in your neighborhood and their published services map almost exactly to an apparel label: brand identity + packaging + apparel/hang tags. ALL FOR™ ALL FOR™

allfor.agency

If you tell me your label's aesthetic (e.g. luxury minimalist, streetwear, feminine/contemporary, avant-garde) and approximate budget, I can narrow this to the 3 agencies whose portfolios are most aligned with your brand and give you a suggested outreach list.

Since you’re in the West Loop, I’d prioritize studios that can handle fashion/e-commerce identity + physical packaging, rather than a generic marketing agency.

My shortlist

• ALL FOR™ Agency — my first call. They’re actually in Fulton Market/West Loop and specifically offer brand strategy, visual identity, rebranding, packaging, labels, packaging systems, apparel, hang tags and packaging bags. That combination is unusually well matched to an online clothing label. Allfor Agency Allfor Agency

allfor.agency

• Multiple, Inc. — worth a conversation if you want a more established branding partner. They're at 845 W. Washington Blvd. in the West Loop and appear on a current 2026 Chicago branding-agency shortlist. Expertise
• West Loop Media, Inc. — consider if you want branding tied closely to digital marketing. They’ve been operating since 2007 and offer branding, creative, and product packaging alongside digital work. West Loop Media
• Bluetiful Design — good boutique option if you want founder-level attention. Their studio focuses specifically on brand strategy/design and packaging, with examples spanning consumer products and e-commerce-style businesses. Bluetiful Design Bluetiful Design

bluetifuldesign.com

Who I'd contact first

1. ALL FOR™ — strongest fit for your exact brief.
2. Multiple, Inc. — get a proposal if you want a more traditional agency approach.
3. Bluetiful Design — get a proposal if you prefer a smaller, hands-on studio.

For your outreach, I’d specifically ask for a visual identity refresh + packaging/hang-tag system + shipping/unboxing experience + brand guidelines, rather than simply asking for a “rebrand.” That will get you much more comparable proposals.

If you tell me your brand name, approximate annual revenue/budget, and the aesthetic you want (e.g. minimalist luxury, streetwear, contemporary feminine, heritage, etc.), I can narrow this to 3 agencies whose portfolios are closest to your brand and give you the right person/contact route for each.

Since you’re in the West Loop, I’d prioritize agencies that understand consumer brands and can handle the identity and the physical unboxing/packaging system—not just redesign a logo.

My shortlist

1. ALL FOR™ — best local fit

• They’re actually in Fulton Market/West Loop, at 160 N. Elizabeth St.
• Strong overlap with what you need: brand strategy, visual identity, rebrands, packaging, labels, packaging systems, dielines, and production files.
• They also explicitly work with apparel, including hang tags and packaging bags. ALL FOR™ ALL FOR™
• Who to contact: Julie Woertz / ALL FOR™ — julie@allfor.agency, (773) 206-0323. ALL FOR™
• allfor.agency
• Isla Luna Studio — best for a boutique/lifestyle aesthetic

• Chicago-based, boutique, and particularly relevant if your clothing label is positioned around lifestyle, beauty, wellness, or another design-forward consumer category.
• Their capabilities span strategy, visual identity, packaging, material/finish direction, SKU systems, dielines, and print-ready files. Isla Luna Studio
• islalunastudio.com
• Design B&B — best if you want a more strategic rebrand

• Particularly interesting if you want to rethink the entire brand world, rather than simply freshening up the logo.
• They offer brand identity, distinctive brand assets, guidelines, packaging systems, physical comps, and production-ready packaging. Design B&B
• designbandb.com
• Seedhouse — best packaging specialist

• More packaging/CPG-oriented, but worth considering if your online clothing business has a substantial physical fulfillment/unboxing component.
• Their work emphasizes brand identity plus packaging systems and research-driven redesigns. Seed House
• seed-house.com

Who I'd contact first

I'd start with ALL FOR™ and Isla Luna. ALL FOR is the obvious first conversation because they're right in your neighborhood and explicitly combine rebranding + visual identity + packaging + apparel. Isla Luna would be my second call if you want something more boutique, fashion/lifestyle-oriented and distinctive.

When you reach out, don't frame it as “we need a new logo.” Tell them you're looking for a brand identity modernization + packaging/unboxing system. Ask to see 3–5 examples of work where they evolved an existing brand rather than creating one from scratch.

If you tell me your label's aesthetic/price point (e.g. elevated basics, streetwear, contemporary womenswear, luxury, Gen Z, etc.), I can narrow this to the 3 agencies whose portfolios are most aligned with your brand.

• Design B&B - 833 W Jackson Blvd Fl 7, Chicago, IL 60607, United States
• Soulsight - 110 N Wacker Dr, Chicago, IL 60606, United States
• Seedhouse - 4043 N Ravenswood Ave Ste 303, Chicago, IL 60613, United States
• Kaleidoscope - 700 N Sacramento Blvd Ste 265, Chicago, IL 60612, United States
• PKG Brand Design - 2045 W Grand Ave B-27332, Chicago, IL 60612, United States
• Equator Design / Packaging Design Agency - 20 N Wacker Dr Ste 2200, Chicago, IL 60606, United States
• Haugaard Creative Group Inc - 414 N Orleans St #508, Chicago, IL 60654, United States
• Design Resource Center - 424 Fort Hill Dr #118, Naperville, IL 60540, United States
• Studio 111 - 444 N Wells St, Ste 301, Chicago, IL 60610

For a West Loop–based online clothing label, I’d prioritize agencies that understand fashion/lifestyle positioning, not just logo design. You’ll likely want a partner who can rethink the full system: brand story, typography, color, photography direction, hang tags, mailers, tissue, boxes, inserts, and the unboxing experience.

Here are Chicago-area studios I’d shortlist:

Best fits for a modern fashion/lifestyle rebrand

Design B&B

DirectionsWebsite[Call](tel:+1 312-753-3037)

A strong first call given your location: they’re based in the West Loop and focus on brand strategy, identity systems, packaging, and physical brand touchpoints. They’re a good fit if you want a more elevated, contemporary consumer brand feel rather than a simple visual refresh.

Contact: Design B&B
Best for: Premium apparel, lifestyle brands, identity systems, packaging, retail/e-commerce experiences.

Soulsight

DirectionsWebsite[Call](tel:+1 312-982-2400)

A larger Chicago branding studio with deep consumer-brand experience. While they’re known heavily for packaged goods, their strength is building cohesive brands around consumer insight—useful if you’re trying to reposition your label, define your audience, and create a scalable visual system.

Contact: Soulsight
Best for: A strategic rebrand where you want research, positioning, and identity to connect.

ColorJar

A Chicago branding firm with experience across identity, packaging, and consumer-facing brands. Their portfolio includes packaging redesigns and brand refresh work, making them worth considering if your clothing label needs a broader “brand world” built around it. ColorJar

Best for: A polished DTC brand evolution—new identity, campaigns, packaging, and digital presence.

ALL FOR™ Agency

Located in the West Loop/Fulton Market area, ALL FOR™ specifically offers brand identity, visual systems, packaging design, and apparel-related creative services. ALL FOR™ Their proximity and smaller-agency approach could make them a practical partner for a growing label. ALL FOR™

Best for: Founder-led brands that want hands-on collaboration and production-ready packaging assets. ALL FOR™

If packaging/unboxing is your biggest priority

Seedhouse

DirectionsWebsite[Call](tel:+1 773-661-6997)

More packaging-led than fashion-led, but strong if your label is expanding into accessories, beauty, lifestyle goods, or retail products. They focus on packaging systems and consumer brands.

Kaleidoscope

DirectionsWebsite[Call](tel:+1 773-722-9300)

A packaging-focused Chicago studio with capabilities spanning strategy, packaging design, prototyping, and production execution.

Who I’d contact first for your specific situation

I’d start with:

1. Design B&B — strongest match for a West Loop fashion label needing a full identity + packaging evolution.
2. ALL FOR™ Agency — local, agile, and explicitly works across branding, packaging, and apparel. ALL FOR™
3. ColorJar — if you want a bigger brand strategy push and a more established branding process. ColorJar

When reaching out, send:

• current website + Instagram
• brand story and target customer
• examples of brands you admire
• what feels outdated today
• packaging needs (mailers, boxes, tags, inserts, labels)
• your approximate launch/rebrand timeline

A useful first email subject line would be: “Brand refresh + packaging redesign for Chicago fashion label.”

Best for: A polished DTC brand evolution—new identity, campaigns, packaging, and digital presence.

ALL FOR™ Agency

Located in the West Loop/Fulton Market area, ALL FOR™ specifically offers brand identity, visual systems, packaging design, and apparel-related creative services. ALL FOR™ Their proximity and smaller-agency approach could make them a practical partner for a growing label. ALL FOR™

Best for: Founder-led brands that want hands-on collaboration and production-ready packaging assets. ALL FOR™

If packaging/unboxing is your biggest priority

Seedhouse

More packaging-led than fashion-led, but strong if your label is expanding into accessories, beauty, lifestyle goods, or retail products. They focus on packaging systems and consumer brands.

Kaleidoscope

A packaging-focused Chicago studio with capabilities spanning strategy, packaging design, prototyping, and production execution.

Who I’d contact first for your specific situation

I’d start with:

• ColorJar - 1000 W Fulton Market #213, Chicago, IL 60607, United States
• Design B&B - 833 W Jackson Blvd Fl 7, Chicago, IL 60607, United States
• Landor - 333 N Green St, Chicago, IL 60607, United States
• Multiple Inc. - 845 W Washington Blvd Fifth Floor, Chicago, IL 60607, United States
• Soulsight - 110 N Wacker Dr, Chicago, IL 60606, United States
• Kaleidoscope - 700 N Sacramento Blvd Ste 265, Chicago, IL 60612, United States
• PKG Brand Design - 2045 W Grand Ave B-27332, Chicago, IL 60612, United States
• Jayne Agency, LLC - 400 N State St #420, Chicago, IL 60654, United States
• Seedhouse - 4043 N Ravenswood Ave Ste 303, Chicago, IL 60613, United States
• Equator Design / Packaging Design Agency - 20 N Wacker Dr Ste 2200, Chicago, IL 60606, United States
• Caliber Brand Strategy + Content Marketing - 320 W Oakdale Ave Apt 401, Chicago, IL 60657, United States
• Haugaard Creative Group Inc - 414 N Orleans St #508, Chicago, IL 60654, United States
• Brand Vision Marketing - Web Design & Branding - 30 N Michigan Ave #504, Chicago, IL 60602, United States
• Substance - 314 W Superior St, Ste 300, Chicago, IL 60654
• Design Resource Center - 424 Fort Hill Dr #118, Naperville, IL 60540, United States
• Studio 111 - 444 N Wells St, Ste 301, Chicago, IL 60610

For a West Loop-based online clothing label, I’d prioritize agencies that understand fashion/lifestyle positioning, premium brand systems, and physical touchpoints (hang tags, mailers, boxes, tissue, labels), not just logo redesigns. These are the Chicago firms I’d put on your shortlist:

Best fits for a fashion brand refresh

ColorJar

DirectionsWebsite[Call](tel:+1 312-448-8192)

Best for: A strategic rebrand that makes the label feel more premium and culturally relevant.
They’re in Fulton Market/West Loop and work across brand strategy, identity systems, packaging, websites, and brand touchpoints. Their portfolio includes brand refreshes and packaging work, making them a strong fit if you want to evolve the whole customer experience. ColorJar

Ask them about:

• Brand positioning + competitive review
• New visual identity system
• Packaging/unboxing experience
• E-commerce brand expression

Design B&B

DirectionsWebsite[Call](tel:+1 312-753-3037)

Best for: A boutique partner close to your neighborhood with strong physical brand thinking.
They’re based in the West Loop and work on brand strategy, identity, packaging systems, physical comps, and production-ready releases.

Ask them about:

• Apparel packaging system
• Hang tags, inserts, shipping materials
• Brand guidelines for future collections

Landor

DirectionsWebsite[Call](tel:+1 312-596-1444)

Best for: A bigger, high-level brand transformation.
Their West Loop office makes them convenient, and they’re suited for brands looking for a more ambitious repositioning rather than a simple visual refresh.

Ask them about:

• Brand architecture
• Luxury/premium positioning
• Long-term identity system

Multiple Inc.

DirectionsWebsite[Call](tel:+1 312-846-6944)

Best for: A full-service Chicago partner that can handle strategy through execution.
They’re headquartered in the West Loop and cover brand strategy, identity, guidelines, content, and digital experiences.

Ask them about:

• DTC fashion brand refresh
• Photography/art direction
• Website + packaging alignment

Strong packaging-focused options

Soulsight

DirectionsWebsite[Call](tel:+1 312-982-2400)

Best for: Premium consumer branding and packaging expertise.
They specialize heavily in brand strategy, visual identity, and packaging systems. While much of their work is CPG-focused, the same discipline translates well to apparel packaging and lifestyle products. Soulsight

Kaleidoscope

DirectionsWebsite[Call](tel:+1 773-722-9300)

Best for: If packaging is the centerpiece of the upgrade.
They have deep packaging design and prototyping capabilities, including brand identity, structural packaging, production execution, and validation. Kaleidoscope Design

PKG Brand Design

DirectionsWebsite[Call](tel:+1 312-870-9101)

Best for: A product-focused brand that wants packaging systems that scale.
They focus on branding and packaging design for consumer products and retail environments.

My suggested outreach order for your label

1. Design B&B — closest match if you’re a growing fashion/DTC label wanting a sophisticated but approachable upgrade.
2. ColorJar — best if you need to redefine the brand story and visual language.
3. Multiple Inc. — good if you need identity + digital + content working together.
4. Landor — consider if you’re preparing for a major growth phase, retail expansion, or investment.
5. Soulsight/Kaleidoscope — bring in if packaging is becoming a major differentiator.

When you contact them, I’d send:

• Current website + Instagram
• 3–5 brands whose aesthetic you admire
• Your target customer description
• What feels outdated today (logo, typography, packaging, photography, tone, etc.)
• Desired positioning (streetwear, luxury, minimalist, heritage, avant-garde, etc.)

That will get you much stronger proposals than simply asking for a “logo refresh.”

Since you’re in Chicago’s West Loop, I’d prioritize agencies that can handle both the fashion/lifestyle side of the identity and the physical experience of hangtags, mailers, boxes, tissue, labels, and other packaging.

My shortlist

• ALL FOR™ Agency — best first call

They’re actually in West Loop/Fulton Market and explicitly offer brand strategy, logo/visual identity, rebranding, packaging, label design, packaging systems, mockups, and production files. They also have apparel-specific capabilities including hangtags and packaging bags. That makes them unusually well matched to an online clothing label. ALL FOR™ ALL FOR™

allfor.agency

• ColorJar — best if you want a more strategic brand transformation

Chicago-based and strong on brand redesign, positioning, visual identity, and packaging. Their portfolio includes consumer brands and a West Loop hospitality identity, so they look like a good choice if you want to rethink the whole brand world, not simply get a prettier logo. ColorJar

colorjar.com

• Design B&B — best for a sophisticated consumer brand

They combine brand strategy and identity with packaging systems and production. Their positioning around consumer-first brands makes them worth considering if you're trying to move the label noticeably more premium/editorial/contemporary. Design B&B

designbandb.com

• MAKSIM — worth contacting for a fashion-specific sensibility

One particularly relevant case study is their rebrand of Chicago fashion designer Anna Brown Studio, where they developed the visual identity plus applications including hangtags and other brand touchpoints. That's a much closer analogue to your business than a generic corporate rebrand. Maksim Design

maksim.design

• B. McAdams / Chicago Brand Studio — good boutique alternative

They focus on brand identity, visual systems, strategy, packaging and logo design, with a founder-led process. I'd consider them if you want a smaller studio and fairly hands-on collaboration. Chicago Brand Studio

chicagobrandstudio.com

Who I'd contact first

1. ALL FOR™ — strongest practical fit because they're right in your neighborhood and cover identity and apparel/packaging.

2. MAKSIM — I'd put them high on the list if your priority is making the label feel more fashion-forward and distinctive, rather than simply more polished.

3. ColorJar — strongest choice if this is a bigger repositioning and you want strategy to drive the redesign.

For the initial outreach, I'd tell them you're looking for a visual identity modernization + packaging/hangtag system for an e-commerce apparel brand, and ask to see 2–3 relevant fashion, lifestyle, apparel, or premium consumer-brand projects before booking a pitch.

If you tell me your brand name, approximate budget ($5k / $10–25k / $25k+), and the aesthetic you're after (e.g. minimal luxury, streetwear, contemporary feminine, vintage, elevated basics), I can narrow this to the 3 agencies I'd actually interview and compare their likely fit.

• Design B&B - 833 W Jackson Blvd Fl 7, Chicago, IL 60607, United States
• ColorJar - 1000 W Fulton Market #213, Chicago, IL 60607, United States
• Studio Malt - 1806 W Cuyler Ave #3h, Chicago, IL 60613, United States
• COHO Creative - 222 N Justine St, Chicago, IL 60607, United States
• Brand Vision Marketing - Web Design & Branding - 30 N Michigan Ave #504, Chicago, IL 60602, United States
• 12 Line Studio - 4245 N Knox Ave, Chicago, IL 60641, United States
• Substance - 314 W Superior St, Ste 300, Chicago, IL 60654
• ArtVersion® Creative Agency - 211 W Wacker Dr Ste 1130, Chicago, IL 60606, United States
• Soulsight - 110 N Wacker Dr, Chicago, IL 60606, United States
• Designer and Gentleman - 2653 W Hollywood Ave, Chicago, IL 60659, United States
• Landor - 333 N Green St, Chicago, IL 60607, United States
• SO Dsgn - 1719 S Clinton St, Chicago, IL 60616, United States
• Dania Kheder Design - 1623 W Fulton St, Chicago, IL 60612, United States
• Design In Chicago - 159 N Sangamon St Suite 200, Chicago, IL 60607, United States

Since you’re in the West Loop, I’d prioritize agencies that understand fashion/consumer branding and can take the identity all the way through hangtags, mailers, boxes, tissue, labels, and unboxing.

My shortlist

• ALL FOR™ Agency — Best local fit. They’re actually in Fulton Market/West Loop and explicitly offer brand identity, rebranding, packaging, labels, hang tags, packaging bags, and custom apparel. Their work looks particularly appropriate if you’re an emerging label rather than a huge corporate brand. ALL FOR™ ALL FOR™

allfor.agency

• Design B&B — Best if you want a more sophisticated brand overhaul. They’re in the West Loop and combine brand strategy/identity with packaging systems and production. This would be high on my list if you want to move beyond a simple logo refresh.
• ColorJar — Best strategy + modern identity option. They’re at Fulton Market and offer brand redesign, positioning, visual identity, packaging, websites, and other brand touchpoints. Good choice if the label needs a clearer market position as well as a prettier visual system. ColorJar

colorjar.com

• Studio Malt — Best boutique/smaller-studio option. Strong emphasis on identity, typography, art direction, illustration, and packaging. I'd investigate them if you want something more distinctive and less "agency generic."
• COHO Creative — Best for a larger strategic project. Their Chicago studio is near the West Loop and covers brand strategy, identity systems, packaging/structural design, imagery, and commercialization.

Who I'd contact first

For an online clothing label, I'd start with ALL FOR™, Design B&B, and Studio Malt. I'd send all three the same brief and compare their proposed creative direction—not just their pricing.

One important distinction: tell them you want "brand identity + physical unboxing system", rather than simply "logo and packaging." For apparel, I'd specifically ask them to think through:

• Logo/wordmark and secondary marks
• Typography, color, and graphic language
• Woven/printed garment labels
• Hangtags
• Shipping boxes/mailers
• Tissue, stickers, cards and inserts
• Social/e-commerce visual system
• Photography/art direction
• Brand guidelines

My first call would be ALL FOR™ because they're literally in your neighborhood and their published services line up unusually closely with what you're asking for. Their packaging offering even covers variant systems, dielines, production files, and vendor coordination. ALL FOR™

If you tell me your label's aesthetic (e.g. luxury minimalist, streetwear, feminine/contemporary, avant-garde, etc.) and approximate budget, I can narrow this to the 2–3 agencies whose portfolios are most aligned with your brand.

• Design B&B - 833 W Jackson Blvd Fl 7, Chicago, IL 60607, United States
• SO Dsgn - 1719 S Clinton St, Chicago, IL 60616, United States
• Multiple Inc. - 845 W Washington Blvd Fifth Floor, Chicago, IL 60607, United States
• Landor - 333 N Green St, Chicago, IL 60607, United States
• Point B Communications Inc - 600 W Fulton St #710, Chicago, IL 60661, United States
• Equator Design / Packaging Design Agency - 20 N Wacker Dr Ste 2200, Chicago, IL 60606, United States
• C2 Creative Studio - 308 S Jefferson St, Chicago, IL 60661, United States
• Kaleidoscope - 700 N Sacramento Blvd Ste 265, Chicago, IL 60612, United States
• Design In Chicago - 159 N Sangamon St Suite 200, Chicago, IL 60607, United States
• Mint - 2545 W Diversey Ave Unit 203, Chicago, IL 60647, United States
• Soulsight - 110 N Wacker Dr, Chicago, IL 60606, United States
• Bluedog Design - 403 N Carpenter St, Chicago, IL 60642, United States
• Knockout Design Group - 5547 N Lincoln Ave, Chicago, IL 60625, United States
• MNML - 170 N Sangamon St, Chicago, IL 60607, United States

Since you’re in the West Loop, I’d prioritize agencies that can handle both the identity system and the physical packaging/unboxing experience, rather than hiring a logo-only studio.

My shortlist

1. Design B&B — my first call

• West Loop-based.
• Strong combination of brand strategy, visual identity, packaging, portfolio systems and production-ready design.
• Particularly interesting if you’re selling multiple apparel collections/SKUs and want the packaging to feel like an extension of the brand.
• Best for: a polished, contemporary fashion/lifestyle repositioning.
• SO Dsgn

• Chicago studio specializing in brand design + packaging, with experience across lifestyle and consumer categories including athletics.
• Their focus on physical experiences could translate well to premium mailers, boxes, tissue, tags and unboxing.
• Best for: a more design-forward, distinctive identity.
• Multiple Inc.

• Actually in the West Loop, at 845 W Washington.
• More strategy-led: positioning, messaging, identity systems and brand guidelines.
• Best for: if the brand needs a fundamental rethink, not merely prettier packaging.
• Landor

• Their Chicago office is right in the West Loop/Fulton Market area.
• A much larger, global-level branding consultancy with serious expertise in identity systems.
• Best for: an ambitious rebrand where you have the budget and want a very rigorous strategic process.
• ALL FOR™

• This one is especially relevant because they're in Fulton Market/West Loop and explicitly offer rebranding, visual identity, packaging, labels, packaging systems, dielines and production files, plus apparel-related work. ALL FOR™ ALL FOR™
• They even offer packaging work specifically structured around multi-SKU systems. ALL FOR™
• Best for: a smaller/mid-sized clothing label wanting a hands-on partner rather than a giant consultancy.

Who I'd contact first

I'd send briefs to Design B&B, SO Dsgn, and ALL FOR™ and compare the creative directions you get back. I'd add Multiple if your positioning/messaging needs as much work as the visuals.

For a clothing label, I'd specifically ask each agency to show you fashion/lifestyle work, not just generic corporate branding, and ask how they'd approach:

• Logo/wordmark refinement
• Color + typography system
• Photography/art direction
• Hangtags and garment labels
• Shipping boxes/mailers
• Tissue, stickers and inserts
• Unboxing experience
• Packaging hierarchy for different collections
• E-commerce/social templates
• A practical brand guideline system

One important distinction: if your packaging is primarily e-commerce shipping/unboxing rather than retail shelf packaging, tell them that upfront. That's a different design problem, and I'd weight fashion/lifestyle experience more heavily than traditional CPG packaging expertise.

If you want, I can also rank these by likely budget, aesthetic fit (luxury / streetwear / minimalist / contemporary), and size of agency so you can narrow it to 2–3 calls.

Since you’re in the West Loop, I’d prioritize Chicago studios that can handle both brand identity and physical packaging, rather than a general marketing agency.

My shortlist

1. allfor.agency — strongest local fit

• They’re actually in the West Loop/Fulton Market at 160 N. Elizabeth St.
• Their work covers brand strategy, logo/visual identity, rebranding, packaging, labels, packaging systems, dielines and production-ready files. ALL FOR™ ALL FOR™
• Particularly attractive if you want one partner to modernize the identity and then translate it into mailers, boxes, labels, tissue, inserts, etc.
• Who to contact: Julie — julie@allfor.agency / 773-206-0323. ALL FOR™
• islalunastudio.com — best boutique/lifestyle option

• Chicago-based and explicitly works with lifestyle brands, with experience spanning e-commerce, packaging and digital.
• Their scope includes visual identity, brand systems, packaging/labels, SKU systems, materials/finishes, mockups and print-vendor coordination. Isla Luna Studio
• I'd put them high on the list if your clothing label is fashion-forward, founder-led, premium or DTC.
• designbandb.com — best if you want a more strategic rebrand

• Independent Chicago brand strategy/design agency.
• Strong on consumer-facing brand identity and packaging systems, including portfolio refreshes and production-ready packaging. Design B&B
• A good choice if this is more than a cosmetic refresh and you want to rethink positioning + visual language + packaging architecture together.
• so-design.co — worth a look for a more design-led approach

• Chicago studio focused specifically on brand design, product design and packaging, with a lifestyle/consumer practice that includes fashion-adjacent categories such as beauty, athletics and home. SO Dsgn
• Their studio is at 1719 S. Clinton St., so they're also very accessible from the West Loop.
• seed-house.com — packaging-heavy specialist

• Chicago agency with particularly deep packaging expertise and a research-informed approach to brand identity and packaging redesign. Seed House
• I'd consider them if your packaging experience is becoming a major part of the brand—not just shipping materials.

Who I'd contact first

For an online clothing label, my order would be:

1. ALL FOR → 2. Isla Luna → 3. SO Dsgn → 4. Design B&B

I'd start with ALL FOR because the combination of West Loop location + brand identity + packaging + production is unusually aligned with what you're asking for. Their site also shows defined branding and packaging engagements rather than just vague "creative services." ALL FOR™ ALL FOR™

When you reach out, don't just say "we need a rebrand." Tell them you're looking for something like:

Visual identity modernization + packaging system for an established DTC clothing label, including identity refinement, typography/color, packaging/mailers, tissue/stickers/inserts, and a scalable system for future collections.

That will get you much better-fit proposals.

If you tell me your label's aesthetic/price point (e.g. minimalist luxury, streetwear, feminine contemporary, elevated basics) and roughly what you'd like to spend ($5–10k, $10–25k, $25k+), I can narrow this to the 2–3 agencies I'd actually interview and find relevant fashion/lifestyle work from each.

• Design B&B - 833 W Jackson Blvd Fl 7, Chicago, IL 60607, United States
• ColorJar - 1000 W Fulton Market #213, Chicago, IL 60607, United States
• COHO Creative - 222 N Justine St, Chicago, IL 60607, United States
• MNML - 170 N Sangamon St, Chicago, IL 60607, United States
• Seedhouse - 4043 N Ravenswood Ave Ste 303, Chicago, IL 60613, United States
• CIULLA ASSOC - 909 Greenleaf Ave, Wilmette, IL 60091, United States
• VSA Partners, Inc. - 330 N Wabash Ave Office 24-101, Chicago, IL 60611, United States
• Cushing & Co - 213 W Institute Pl Ste 200, Chicago, IL 60610, United States
• Tribal Worldwide - 33 Bloor St E, Toronto, ON M4W 3H1, Canada
• PKG Brand Design - 2045 W Grand Ave B-27332, Chicago, IL 60612, United States
• Kaleidoscope - 700 N Sacramento Blvd Ste 265, Chicago, IL 60612, United States
• Haugaard Creative Group Inc - 414 N Orleans St #508, Chicago, IL 60654, United States
• SO Dsgn - 1719 S Clinton St, Chicago, IL 60616, United States
• Dupuis Group - 62 W Huron St #2A, Chicago, IL 60654, United States
• Design Resource Center - 424 Fort Hill Dr #118, Naperville, IL 60540, United States

Since you’re in the West Loop, I’d prioritize agencies that understand consumer/lifestyle brands, e-commerce, and physical packaging rather than a general-purpose marketing shop.

My shortlist

1. Design B&B — my first call

• West Loop: 833 W Jackson Blvd.
• Particularly strong fit if you want a meaningful brand modernization, not just a logo refresh. They do brand strategy, visual identity, packaging systems, and production-ready packaging. Design B&B
• Their positioning is explicitly consumer-first, which makes them interesting for a fashion/lifestyle label.
• Best for: A polished, strategically driven rebrand with a strong visual point of view.
• ColorJar — best nearby boutique option

• Fulton Market: 1000 W Fulton Market.
• Boutique brand strategy/design consultancy with work spanning identity, packaging, websites, environments and campaigns.
• Best for: A founder-led label that wants strategy + identity + packaging without bringing in a huge agency.
• COHO Creative — worth a conversation

• Near West Loop: 222 N Justine St.
• Works across brand strategy, identity systems, packaging/structural design and brand assets.
• Best for: A brand that wants the physical package/unboxing experience to feel like an extension of the fashion brand.
• MNML — for a more design-forward transformation

• West Loop: 170 N Sangamon St.
• More multidisciplinary than the others, with expertise spanning brand, product, packaging and experiences.
• Best for: If you're thinking beyond a visual refresh toward a more distinctive brand world + physical experience.
• Seedhouse — packaging specialist

• Ravenswood rather than the West Loop, but I'd still include them if packaging is a major part of the project.
• They specialize in packaging and brand identity and emphasize research-backed redesigns and scalable packaging systems. Seed House
• Best for: If your packaging is becoming a major customer acquisition/retention touchpoint.

One especially relevant West Loop wildcard

ALL FOR™ is actually located at 160 N. Elizabeth St. in Fulton Market/West Loop, and their service mix is almost exactly what you described: rebranding, visual identity, brand guidelines, packaging, labels, packaging systems, mockups and production-ready files. They also have apparel-specific capabilities including hang tags, packaging bags and custom apparel. ALL FOR™ ALL FOR™

That makes ALL FOR™ potentially the most practical choice if you want one partner to handle the identity and translate it into your apparel/packaging ecosystem.

Who I'd contact first

If it were my shortlist, I'd send the same brief to:

1. Design B&B — strongest overall branding candidate
2. ALL FOR™ — strongest West Loop + apparel/packaging fit
3. ColorJar — strongest boutique alternative
4. MNML — if you want something particularly design-led

When you reach out, don't just ask for a "logo redesign." Tell them you're looking to modernize the entire visual identity and customer unboxing experience—logo/wordmark, typography, color, photography/art direction, hang tags, mailers, tissue, stickers, boxes/bags, garment packaging and digital touchpoints.

That framing should get you much better proposals.

If you tell me your label's aesthetic/price point (e.g. streetwear, contemporary, luxury, minimalist, feminine, etc.), I can narrow this to the 2–3 agencies whose portfolios are most aligned with your brand and give you their contact links.

• Design B&B - 833 W Jackson Blvd Fl 7, Chicago, IL 60607, United States
• ColorJar - 1000 W Fulton Market #213, Chicago, IL 60607, United States
• COHO Creative - 222 N Justine St, Chicago, IL 60607, United States
• Span - 650 W Lake St Ste 410, Chicago, IL 60661, United States
• Seedhouse - 4043 N Ravenswood Ave Ste 303, Chicago, IL 60613, United States
• SO Dsgn - 1719 S Clinton St, Chicago, IL 60616, United States
• PKG Brand Design - 2045 W Grand Ave B-27332, Chicago, IL 60612, United States
• Mekanism Chicago - 950 W Washington Blvd, Chicago, IL 60607, United States
• Firebelly Design - 1402 N Western Ave, Chicago, IL 60622, United States
• CIULLA ASSOC - 909 Greenleaf Ave, Wilmette, IL 60091, United States
• Kaleidoscope - 700 N Sacramento Blvd Ste 265, Chicago, IL 60612, United States
• Haugaard Creative Group Inc - 414 N Orleans St #508, Chicago, IL 60654, United States
• Design Resource Center - 424 Fort Hill Dr #118, Naperville, IL 60540, United States
• Studio One Eleven - 525 W Monroe St, Ste 220, Chicago, IL 60661
• Dupuis Group - 62 W Huron St #2A, Chicago, IL 60654, United States
• Equator Design / Packaging Design Agency - 20 N Wacker Dr Ste 2200, Chicago, IL 60606, United States

Since you’re in the West Loop, I’d prioritize agencies that can handle both a broader visual-identity refresh and the physical packaging/unboxing experience, rather than a shop that only does logos.

My shortlist

1. Design B&B — best overall fit

• 833 W Jackson Blvd, West Loop
• Strong combination of brand strategy, visual identity, packaging, and consumer-facing design systems.
• Particularly interesting if you want the brand to feel more modern and premium without losing its existing equity. Their work includes identity systems, packaging, brand architecture and activation. Design B&B
• I'd contact them first.
• ColorJar — best for a substantial rebrand

• 1000 W Fulton Market
• Boutique brand strategy/design consultancy right in your neighborhood.
• They combine positioning and messaging with identity, packaging, web and campaigns, so they're a good choice if the issue is bigger than "our packaging looks dated."
• COHO Creative — best for consumer/lifestyle branding

• 222 N Justine St
• Their work spans brand strategy, identity systems and packaging, including structural packaging and commercialization support.
• I'd put them high on the list if your label is growing into a broader lifestyle/consumer brand rather than simply refreshing a logo.
• Span — best for distinctive, design-forward work

• 650 W Lake St
• More experimental/design-led. Their capabilities include branding, art direction, typography, packaging, campaigns and digital experiences.
• I'd consider them if you want something fashion/editorial and less conventional, rather than a typical corporate rebrand.
• Seedhouse — best packaging specialist

• Chicago-based packaging + brand identity firm.
• They have particularly deep packaging expertise and explicitly handle packaging redesigns, identity refreshes and scalable packaging systems. Seed House
• They're farther from West Loop, but worth the trip if packaging is the centerpiece of the project.
• SO Dsgn — best for elevated physical/unboxing experience

• Chicago studio specializing in brand design, product innovation and packaging.
• Their packaging practice includes structural design and experiential packaging, which could be compelling for a fashion label wanting a memorable mailer, box, tissue, tags, inserts, etc. SO Dsgn

Who I'd contact first

I'd send briefs to Design B&B, ColorJar, and COHO and ask each for a short introductory call. That gives you three fairly different perspectives:

• Design B&B: strongest all-around brand + packaging partner
• ColorJar: strategy-heavy rebrand
• COHO: consumer/lifestyle-oriented brand evolution

If your packaging/unboxing is a particularly important part of the customer experience, I'd swap SO Dsgn into that first three.

When you contact them, don't just say "we need a rebrand." Tell them you're looking for a modernized visual identity + packaging system for an online clothing label, and specify whether that includes mailers, boxes, tissue, hangtags, stickers, inserts, garment labels, photography direction, website/e-commerce assets, and social templates. That will make their initial estimate much more useful.

If you tell me your label's aesthetic, approximate annual revenue/budget, and what feels outdated about the current branding, I can narrow this to the 2–3 agencies I'd actually hire and tell you what to ask each one.

• Design B&B - 833 W Jackson Blvd Fl 7, Chicago, IL 60607, United States
• ColorJar - 1000 W Fulton Market #213, Chicago, IL 60607, United States
• Soulsight - 110 N Wacker Dr, Chicago, IL 60606, United States
• Elevate Studios: A Digital Design Firm - 5416 N Wayne Ave, Chicago, IL 60640, United States
• Mekanism Chicago - 950 W Washington Blvd, Chicago, IL 60607, United States
• VSA Partners, Inc. - 330 N Wabash Ave Office 24-101, Chicago, IL 60611, United States
• One Design Company - 230 W Superior St #700, Chicago, IL 60654, United States
• Designer and Gentleman - 2653 W Hollywood Ave, Chicago, IL 60659, United States
• Design Resource Center - 424 Fort Hill Dr #118, Naperville, IL 60540, United States
• Liska & Associates Inc - 610 N Fairbanks Ct, Chicago, IL 60611, United States
• Carrmichael Design - 515 N Noble St Apt 101, Chicago, IL 60642, United States
• Studio One Eleven - 525 W Monroe St, Ste 220, Chicago, IL 60661
• DesignScout - 1801 W Belle Plaine Ave #201, Chicago, IL 60613, United States
• Dupuis Group - 440 N Wells St, Ste 510, Chicago, IL 60654

Since you’re in the West Loop, I’d prioritize agencies that understand consumer/lifestyle brands and can take the work from identity through physical packaging, rather than a general-purpose marketing shop.

My shortlist

1. Design B&B — my first call

• 833 W Jackson Blvd, West Loop
• Particularly strong fit for a clothing label: they do brand strategy, visual identity, distinctive brand assets, and packaging/production.
• Their packaging work includes portfolio systems and physical comps, so they can think beyond just a logo. Design B&B
• Contact: designbandb.com
• ColorJar — best boutique West Loop option

• 1000 W Fulton Market
• Boutique brand strategy/design consultancy with capabilities spanning positioning, identity, packaging, websites and campaigns.
• I’d especially consider them if you want the rebrand to feel strategic and fashion-forward rather than simply “prettier.”
• ALL FOR™ — best if you want a hands-on smaller studio

• 160 N. Elizabeth St., West Loop/Fulton Market
• They explicitly specialize in rebranding, visual identity, packaging, labels, packaging systems and production-ready files, and also have apparel capabilities. ALL FOR™ ALL FOR™
• They even offer packaging-system work for multiple SKUs, which could be useful if you're expanding your product line. ALL FOR™
• Contact: allfor.agency
• Soulsight — best for a bigger, sophisticated brand overhaul

• A major Chicago branding/packaging specialist with extensive consumer-brand work.
• Their portfolio includes visual identity, packaging, merchandise and brand standards for large consumer brands. Soulsight
• I'd approach them if you're at the stage where the brand needs serious positioning + identity architecture + scalable packaging, rather than a relatively contained refresh.
• Elevate Studios: A Digital Design Firm — worth considering if e-commerce is central

• They have particular experience with fashion, beauty and DTC brands, so they're interesting if your visual identity overhaul also needs to translate strongly to your online store and digital customer experience.

Who I'd contact first

For an online clothing label, my order would be:

Design B&B → ColorJar → ALL FOR™ → Elevate Studios

I'd send all four essentially the same brief and ask for a discovery call. The key is to tell them you aren't just looking for a new logo—you want a complete visual identity system + packaging/hang-tag/unboxing system that makes the brand feel more contemporary and distinctive.

When comparing proposals, ask each agency to show you 2–3 examples of consumer/fashion/lifestyle brands where they changed the identity and carried it through physical packaging, rather than judging them primarily on logo portfolios.

• Design B&B - 833 W Jackson Blvd Fl 7, Chicago, IL 60607, United States
• ColorJar - 1000 W Fulton Market #213, Chicago, IL 60607, United States
• Soulsight - 110 N Wacker Dr, Chicago, IL 60606, United States
• Elevate Studios: A Digital Design Firm - 5416 N Wayne Ave, Chicago, IL 60640, United States
• Carrmichael Design - 515 N Noble St Apt 101, Chicago, IL 60642, United States
• SO Dsgn - 1719 S Clinton St, Chicago, IL 60616, United States
• Haugaard Creative Group Inc - 414 N Orleans St #508, Chicago, IL 60654, United States
• Kaleidoscope - 700 N Sacramento Blvd Ste 265, Chicago, IL 60612, United States
• Baer Design Group - 1234 Sherman Ave, Ste 107, Evanston, IL 60202
• Equator Design / Packaging Design Agency - 20 N Wacker Dr Ste 2200, Chicago, IL 60606, United States
• Knockout Design Group - 5547 N Lincoln Ave, Chicago, IL 60625, United States
• Mint - 2545 W Diversey Ave Unit 203, Chicago, IL 60647, United States
• Seedhouse - 4043 N Ravenswood Ave Ste 303, Chicago, IL 60613, United States
• CIULLA ASSOC - 909 Greenleaf Ave, Wilmette, IL 60091, United States
• Brandimage - 1918 W Walnut St, Chicago, IL 60612, United States

Since you’re in the West Loop, I’d prioritize Chicago studios that can handle both the identity system and the physical packaging, rather than hiring a pure logo shop.

My shortlist

• Design B&B — my first call for your brief. They’re actually in the West Loop on Jackson Blvd and focus on brand strategy, identity, and packaging/consumer-facing systems. That combination makes them a strong fit if you want the clothing label to feel substantially more modern rather than simply getting a logo refresh. ALL FOR™
• ColorJar — best nearby boutique option. Located in Fulton Market, they combine brand strategy, identity systems, guidelines, packaging, websites and campaigns. I’d talk to them if you want the rebrand to translate coherently from hangtags + boxes + mailers → website → social.
• ALL FOR™ — particularly interesting for a hands-on, founder-led engagement. They’re at 160 N. Elizabeth in Fulton Market/West Loop and explicitly offer rebranding, visual identity, packaging redesign, packaging systems, dielines and production-ready files. They also have apparel-specific capabilities, including hang tags and packaging bags. ALL FOR™ ALL FOR™

allfor.agency

• Soulsight — best if you’re becoming a serious consumer brand. They have considerably more strategic/enterprise firepower, with extensive brand identity, visual identity and packaging experience for major consumer brands. This would make sense if you’re looking for a substantial repositioning rather than a small visual refresh. Soulsight
• Elevate Studios: A Digital Design Firm — worth considering if e-commerce is central. They specifically position themselves around premium fashion/beauty/DTC brands and combine identity, digital design and e-commerce. I’d put them higher if your packaging project needs to connect tightly to a redesigned online store. Elevate Studios: A Digital Design Firm
• Carrmichael Design — boutique alternative. Their work spans brand identity, packaging and design systems, so they could be a good choice if you want a smaller studio relationship rather than a larger agency. Carrmichael Design

Who I'd contact first

For an online fashion label specifically, I'd send the brief to these three:

1. Design B&B — strongest overall fit.
2. ALL FOR™ — strongest fit if you want hands-on identity plus actual apparel packaging production.
3. ColorJar — strongest nearby boutique choice for a complete brand system.

I would not lead with the big packaging-heavy agencies such as Seedhouse or Kaleidoscope unless your packaging is unusually complex; their sweet spot is more traditional CPG/retail packaging than fashion e-commerce. Seedhouse, for example, is heavily focused on packaging and consumer brands. Seed House

When you contact them, don't just ask for a "logo redesign." Tell them you're looking for a visual identity modernization + packaging system for a DTC fashion label, including logo/wordmark, typography, color, photography/art direction, hangtags, tissue/stickers, shipping boxes or mailers, garment packaging, and a scalable brand guide.

If you tell me your label's aesthetic (e.g. minimalist luxury, streetwear, contemporary, feminine, avant-garde) and approximate budget, I can narrow this to the 3 agencies whose portfolios are most aligned with your brand.

• Design B&B - 833 W Jackson Blvd Fl 7, Chicago, IL 60607, United States
• Firebelly Design - 1402 N Western Ave, Chicago, IL 60622, United States
• Kaleidoscope - 700 N Sacramento Blvd Ste 265, Chicago, IL 60612, United States
• PKG Brand Design - 2045 W Grand Ave B-27332, Chicago, IL 60612, United States
• Mekanism Chicago - 950 W Washington Blvd, Chicago, IL 60607, United States
• SO Dsgn - 1719 S Clinton St, Chicago, IL 60616, United States
• CIULLA ASSOC - 909 Greenleaf Ave, Wilmette, IL 60091, United States
• Seedhouse - 4043 N Ravenswood Ave Ste 303, Chicago, IL 60613, United States
• Equator Design / Packaging Design Agency - 20 N Wacker Dr Ste 2200, Chicago, IL 60606, United States
• Haugaard Creative Group Inc - 414 N Orleans St #508, Chicago, IL 60654, United States
• DRC Chicago - Design Resource Center at Bunker Labs in 1871 - 222 Merchandise Mart Plz, Fl 12, Chicago, IL 60654
• Dupuis Group - 62 W Huron St #2A, Chicago, IL 60654, United States

Since you’re in the West Loop, I’d prioritize agencies that understand consumer/lifestyle brands and can handle both the identity system and the physical packaging, rather than a general-purpose marketing shop.

My shortlist

• Design B&B — My first call. They’re actually in the West Loop and focus on brand strategy, identity, and packaging/consumer-facing systems. That makes them particularly relevant if you want the clothing label to feel more sophisticated and cohesive across boxes, mailers, hangtags, labels, etc.
• ALL FOR™ — Also right in Fulton Market/West Loop at 160 N. Elizabeth. They explicitly offer rebranding, visual identity, packaging redesign, packaging systems, dielines, and even apparel/hang-tag/packaging-bag work. ALL FOR™ ALL FOR™

allfor.agency

• Firebelly Design — A more strategy-heavy option if the brand needs a fundamental repositioning, not just a visual facelift. Their capabilities include brand strategy, naming, identity systems, guidelines and packaging.
• ColorJar — Worth a look if you want a more established Chicago branding firm with a strong consumer-brand aesthetic. Their portfolio includes DTC brands and packaging/brand-refresh projects, including work for Weekday Wines, MINNA and GoodBelly. ColorJar

colorjar.com

• Isla Luna Studio — A smaller, founder-oriented studio that works with lifestyle brands and combines strategy, identity, packaging and digital. Their packaging work includes SKU/variant systems, materials/finishes, dielines and print-ready files. Isla Luna Studio

islalunastudio.com

Who I'd contact first

I'd send briefs to Design B&B, ALL FOR™, and Isla Luna. They give you three useful perspectives: established consumer-brand expertise, a very local West Loop partner with strong production capabilities, and a smaller lifestyle-oriented studio.

When you reach out, don't just say "we need a rebrand." Tell them you're looking for something like:

Modernize our visual identity and create a cohesive packaging system for an online clothing label, including shipping boxes/mailers, tissue, stickers, hangtags, garment labels, inserts and other unboxing touchpoints. We want the new system to feel distinctive and premium while remaining practical for e-commerce fulfillment.

I'd also ask each agency to show you 2–3 relevant fashion/apparel or DTC projects, not just their prettiest general branding work. That's the quickest way to distinguish a studio that understands fashion-brand world building from one that's simply good at logos.

• Design B&B - 833 W Jackson Blvd Fl 7, Chicago, IL 60607, United States
• Tacklebox Brand Partners - 220 N Green St, Chicago, IL 60607, United States
• MNML - 170 N Sangamon St, Chicago, IL 60607, United States
• Mekanism Chicago - 950 W Washington Blvd, Chicago, IL 60607, United States
• Kaleidoscope - 700 N Sacramento Blvd Ste 265, Chicago, IL 60612, United States
• Designer and Gentleman - 2653 W Hollywood Ave, Chicago, IL 60659, United States
• C. S. Carthan & Associates - Aon Center, 200 E Randolph St Ste 5100, Chicago, IL 60601, United States
• VSA Partners, Inc. - 330 N Wabash Ave Office 24-101, Chicago, IL 60611, United States
• SO Dsgn - 1719 S Clinton St, Chicago, IL 60616, United States
• PKG Brand Design - 2045 W Grand Ave B-27332, Chicago, IL 60612, United States
• Equator Design / Packaging Design Agency - 20 N Wacker Dr Ste 2200, Chicago, IL 60606, United States
• Mint - 2545 W Diversey Ave Unit 203, Chicago, IL 60647, United States
• Soulsight - 110 N Wacker Dr, Chicago, IL 60606, United States
• DRC Chicago - Design Resource Center at Bunker Labs in 1871 - 222 Merchandise Mart Plz, Fl 12, Chicago, IL 60654

Since you’re in the West Loop, I’d prioritize agencies that can handle both fashion/lifestyle brand identity and the physical packaging experience—not just logo design.

My shortlist

1. Design B&B — Best overall fit

• 833 W Jackson Blvd, West Loop
• Independent Chicago brand strategy/design agency with a strong consumer focus.
• Their work spans brand strategy, visual identity, packaging systems, physical comps, and production-ready packaging. Design BnB
• Why I'd call: If you're trying to make the label feel more premium, contemporary, and cohesive across website, garment tags, mailers, boxes, tissue, etc., this is probably my first conversation.
• Tacklebox Brand Partners — Best for a growth-oriented rebrand

• 220 N Green St, West Loop
• Particularly interesting if the identity modernization needs to connect to e-commerce, positioning, messaging, and customer acquisition, rather than being purely visual.
• They emphasize brand repositioning, visual identity systems, brand guidelines, and digital execution.
• ALL FOR™ — Best boutique/local option

• 160 N Elizabeth St, West Loop/Fulton Market
• This one is especially relevant because they explicitly offer brand strategy, visual identity, rebranding, packaging redesign, packaging systems, labels, hang tags, packaging bags and apparel. ALL FOR™ ALL FOR™
• They also describe themselves as founder-led, which could make them a good fit if you want close collaboration rather than a large-agency process.
• allfor.agency
• MNML — Best if packaging/product experience is a big part of the ambition

• 170 N Sangamon St, West Loop
• More product-design oriented than a conventional fashion branding shop, but their capabilities include brand identity, packaging, retail, product development and physical experiences.
• I'd consider them if you're developing distinctive boxes, reusable packaging, accessories, or a more elaborate unboxing experience.
• Mekanism Chicago — Best for a bigger, campaign-driven evolution

• 950 W Washington Blvd
• A considerably larger creative agency. Better if you're thinking beyond identity/packaging into campaigns, social, content, digital and broader brand storytelling.
• Probably more agency than you need if the assignment is simply "redesign our visual identity and packaging."

Who I'd contact first

I'd send briefs to Design B&B, ALL FOR™, and Tacklebox and compare the creative approaches.

My ranking for your specific brief:
Design B&B → ALL FOR™ → Tacklebox → MNML → Mekanism

The important thing when you contact them is to show the current brand and articulate where you want to go visually rather than simply asking for a "rebrand." Ask each agency to show 2–3 comparable consumer/fashion/lifestyle projects, and specifically ask how they'd approach the relationship between your identity, garment labels/tags, shipping packaging, unboxing, and e-commerce.

If you tell me your label's price point, aesthetic (e.g. quiet luxury / streetwear / contemporary / feminine / avant-garde), and approximate branding budget, I can narrow this to the 2–3 agencies I'd actually hire.

• Design B&B - 833 W Jackson Blvd Fl 7, Chicago, IL 60607, United States
• ColorJar - 1000 W Fulton Market #213, Chicago, IL 60607, United States
• C2 Creative Studio - 308 S Jefferson St, Chicago, IL 60661, United States
• COHO Creative - 222 N Justine St, Chicago, IL 60607, United States
• MNML - 170 N Sangamon St, Chicago, IL 60607, United States
• PKG Brand Design - 2045 W Grand Ave B-27332, Chicago, IL 60612, United States
• CIULLA ASSOC - 909 Greenleaf Ave, Wilmette, IL 60091, United States
• Design Resource Center - 424 Fort Hill Dr #118, Naperville, IL 60540, United States
• Kaleidoscope - 700 N Sacramento Blvd Ste 265, Chicago, IL 60612, United States
• Seedhouse - 4043 N Ravenswood Ave Ste 303, Chicago, IL 60613, United States
• SO Dsgn - 1719 S Clinton St, Chicago, IL 60616, United States
• Haugaard Creative Group Inc - 414 N Orleans St #508, Chicago, IL 60654, United States
• Equator Design / Packaging Design Agency - 20 N Wacker Dr Ste 2200, Chicago, IL 60606, United States
• Dupuis Group - 62 W Huron St #2A, Chicago, IL 60654, United States
• Studio One Eleven - 525 W Monroe St, Ste 220, Chicago, IL 60661

Since you’re in the West Loop, I’d prioritize agencies that can handle both the brand identity and the physical unboxing experience, rather than a studio that only does logos.

My shortlist

• Design B&B — My first call. They’re actually in the West Loop at 833 W Jackson Blvd and specialize in brand strategy, identity, packaging systems, line extensions, physical comps, and production-ready packaging. That makes them a particularly good fit if you want the clothing label to feel substantially more elevated and cohesive, not just get a new logo. Design BnB

designbandb.com

• ColorJar — Best for a broader brand refresh. They’re right in Fulton Market and combine positioning, messaging, identity systems, packaging, web, and campaigns. I’d consider them if your packaging needs to be part of a larger repositioning of the label.

colorjar.com

• C2 Creative Studio — Good boutique option. They’re in the West Loop/Near West Side and cover brand strategy, visual identity, messaging, web, packaging, and experiential work. Their breadth could be useful for an e-commerce clothing label where the identity has to work equally well on-site, social, hangtags, mailers, and boxes.
• COHO Creative — Worth a conversation if you want strategy + a more sophisticated consumer-brand system. Their Chicago studio is at 222 N Justine, and their capabilities include brand identity, packaging, imagery, and commercialization.
• MNML — The more ambitious option. They’re in the West Loop and do brand strategy, identity, product, packaging, retail, and digital. They make more sense if you're thinking beyond packaging into a larger physical/digital brand experience.

One I'd add specifically for packaging

ALL FOR™ is unusually convenient for you: they’re at 160 N Elizabeth St. in Fulton Market/West Loop and explicitly offer brand strategy, visual identity, rebranding, packaging, label design, packaging systems, mockups, dielines, and print-ready production files. They also have apparel-specific capabilities including hangtags and packaging bags. ALL FOR™ ALL FOR™

allfor.agency

If it were my label, I'd contact Design B&B, ALL FOR™, and ColorJar first and send all three the same brief. That will give you a useful apples-to-apples comparison of creative direction, scope, and pricing.

When you contact them, I'd ask specifically for a visual identity refresh + packaging/unboxing system, including logo/wordmark refinement, typography, color, art direction, hangtags, tissue/stickers, mailer or box, garment labels, and a mini brand guideline. That framing will get you much better proposals than simply asking for a "rebrand."

• Design B&B - 833 W Jackson Blvd Fl 7, Chicago, IL 60607, United States
• ColorJar - 1000 W Fulton Market #213, Chicago, IL 60607, United States
• Kaleidoscope - 700 N Sacramento Blvd Ste 265, Chicago, IL 60612, United States
• SO Dsgn - 1719 S Clinton St, Chicago, IL 60616, United States
• Soulsight - 110 N Wacker Dr, Chicago, IL 60606, United States
• MNML - 170 N Sangamon St, Chicago, IL 60607, United States
• Highdive - 222 W Merchandise Mart Plaza, Chicago, IL 60654, United States
• Cushing & Co - 213 W Institute Pl Ste 200, Chicago, IL 60610, United States
• Baer Design Group - 1234 Sherman Ave, Ste 107, Evanston, IL 60202
• Equator Design / Packaging Design Agency - 20 N Wacker Dr Ste 2200, Chicago, IL 60606, United States
• Mint - 2545 W Diversey Ave Unit 203, Chicago, IL 60647, United States
• Knockout Design Group - 5547 N Lincoln Ave, Chicago, IL 60625, United States
• DRC Chicago - Design Resource Center at Bunker Labs in 1871 - 222 Merchandise Mart Plz, Fl 12, Chicago, IL 60654
• Brandimage - 1918 W Walnut St, Chicago, IL 60612, United States
• Damen Jackson - 954 W Washington Blvd, Ste 750, Chicago, IL 60607

Since you’re already in the West Loop, I’d prioritize agencies that understand consumer/fashion brands and can carry the identity through hangtags, mailers, tissue, boxes, labels, and e-commerce—not just redesign a logo.

My shortlist

1. Design B&B — Best overall fit

• Based right in the West Loop at 833 W Jackson Blvd.
• Strong combination of brand strategy, identity, packaging, and consumer-facing systems.
• They specifically handle packaging systems, line extensions, physical comps, and production-ready work.
• Who I'd contact first if you want a sophisticated identity refresh rather than simply “a new logo.” ALL FOR™
• ColorJar — Best for a full brand modernization

• Also right in Fulton Market/West Loop, at 1000 W Fulton Market.
• Their work spans positioning, messaging, identity systems, packaging, websites, environments and campaigns, so they can think about the entire brand ecosystem.
• Particularly interesting if your current identity feels dated or inconsistent across Instagram, site, packaging and physical product.
• Kaleidoscope — Best packaging specialist

• Chicago packaging/design agency with substantial experience building scalable brand and packaging systems.
• Their expertise is particularly strong if your packaging is becoming a major part of the brand experience—unboxing, inserts, boxes, bags, etc. Kaleidoscope Agency
• They're less fashion-specific, so I'd choose them if packaging execution is the bigger challenge.
• SO Dsgn — Best for a more design-forward direction

• Their capabilities span brand design, packaging, product innovation and experiential packaging.
• Their portfolio orientation toward lifestyle, beauty, athletics and consumer brands makes the aesthetic territory potentially relevant to an apparel label. SO Dsgn
• Soulsight — Best if you're becoming a bigger consumer brand

• A much more substantial strategic branding operation, with deep experience in consumer branding and packaging.
• They've worked on brands including Milk-Bone, Coors Light, Hershey's and Uncrustables. Soulsight
• I'd consider them if you're preparing for major retail expansion, not just refreshing a DTC label.

One especially convenient option

ALL FOR™ is actually in Fulton Market/West Loop and explicitly offers rebranding, visual identity, packaging redesign, packaging systems, labels, print-ready files and apparel-related design. That makes them unusually aligned with your exact brief. ALL FOR™ ALL FOR™

allfor.agency

Who I'd contact

I'd send briefs to Design B&B, ColorJar, and ALL FOR™ first. They're geographically convenient and give you three different flavors:

• Design B&B: strategic + polished consumer branding
• ColorJar: broader brand transformation
• ALL FOR™: hands-on identity + packaging + apparel execution

Then I'd bring Kaleidoscope into the conversation if packaging is a particularly important part of the project.

When you reach out, don't just ask for “branding.” Tell them you want a visual identity modernization + packaging/unboxing system for an existing online apparel label, and specify the touchpoints you need: logo/wordmark, typography, color, photography/art direction, garment labels, hangtags, mailers/boxes, tissue, stickers, inserts, and e-commerce.

If you tell me your label's aesthetic/price point (e.g. luxury minimalist, streetwear, contemporary, sustainable, etc.) and approximate budget, I can narrow this to the 3 agencies I'd actually interview and tell you what to ask each one.

For a West Loop-based online clothing label, I’d prioritize agencies that understand fashion/lifestyle positioning, premium brand systems, ecommerce touchpoints, and physical packaging (mailers, tags, tissue, inserts, boxes)—not just logo design.

Here are the agencies I’d put on your shortlist:

Best fits for a fashion/lifestyle rebrand

Design B&B — West Loop
A strong first call for an independent apparel brand. They focus on brand strategy, identity systems, and packaging, and they’re located in the West Loop. Good fit if you want a more elevated, boutique feel rather than a corporate rebrand.

ColorJar — Fulton Market / West Loop
Better if you’re thinking beyond visuals into positioning: brand story, identity, packaging, ecommerce, and a cohesive customer experience. A good option if the label is growing and needs a more strategic refresh.

Multiple Inc. — West Loop
A full-service branding studio with experience across identity systems, print, and packaging. Worth considering if you need the whole ecosystem refreshed: website, campaigns, social templates, packaging, and collateral.

C2 Creative Studio — West Loop / Near West Side
A good match for founder-led brands that need strategy plus execution: naming, identity, messaging, digital, packaging, and campaign work.

If you want a more premium / design-forward direction

MNML — West Loop
More of a multidisciplinary design studio. Consider them if your packaging is part of a larger premium product experience (unboxing, accessories, physical touchpoints).

Studio One Eleven — West Loop area
Worth a look if packaging production and physical execution are major priorities. They combine brand design with packaging/product expertise.

Smaller boutique option

ALL FOR™ Agency — Fulton Market / West Loop
They specifically offer brand identity, visual systems, apparel-related work, and packaging design. This could be a good fit for a growing clothing label that wants hands-on collaboration. allfor.agency

Who I’d contact first

For an online clothing label, I’d probably start with:

1. Design B&B — strongest local boutique fit
2. ALL FOR™ — apparel + packaging relevance
3. ColorJar — if you need a deeper brand repositioning
4. Multiple Inc. — if you need a broader rollout across channels

When you reach out, send:

• current website + Instagram
• your target customer
• 3–5 brands whose aesthetic you admire
• what feels outdated (logo, typography, packaging, photography, tone, etc.)
• what deliverables you need (identity, hang tags, mailers, boxes, inserts, ecommerce refresh)

For a clothing label, I’d ask each agency specifically to show fashion, beauty, hospitality, or premium consumer brand work—packaging experience alone doesn’t always translate into apparel.

For a West Loop–based online clothing label, I’d prioritize agencies that can handle both brand identity and physical packaging/hangtags, rather than a general-purpose marketing shop.

My shortlist

1. ALL FOR™ Agency — best overall fit
   • Actually based in Fulton Market/West Loop.
   • Explicitly offers rebranding, logo/visual identity, brand systems, packaging, labels, packaging redesign, dielines, and production files.
   • They also have apparel-specific services including hang tags and packaging bags, which makes them unusually relevant for a clothing label. allfor.agency
   • ALL FOR™ Agency

2. Design B&B — worth a second conversation
   • Very close to the West Loop and a focused design agency.
   • I’d ask specifically for examples of fashion/apparel identity systems and packaging before hiring.

3. One Design Company — for a more strategic brand overhaul
   • Good candidate if “modernize” means more than a logo refresh—you want to rethink the brand's overall visual language and positioning.

4. Seedhouse — packaging-heavy option
   • Particularly strong if packaging is a major part of the project. They describe their practice as strategic packaging design + brand identity, with experience doing brand refreshes and large packaging systems. www.seed-house.com
   • Seedhouse

5. SO Dsgn — more elevated/product-design direction
   • They specialize in brand design, product innovation and packaging, with a portfolio emphasis on lifestyle/consumer brands. www.so-design.co
   • SO Dsgn

Who I'd contact first

Start with ALL FOR™, Seedhouse, and SO Dsgn. They give you three useful creative directions:
ALL FOR™ = apparel + identity + packaging, Seedhouse = packaging/consumer-brand expertise, and SO Dsgn = more premium product/lifestyle positioning.

When you reach out, don't just ask for a logo redesign. Tell them you're looking for a full visual identity modernization, including typography/color/image direction, packaging, mailers, hangtags, labels, stickers, and an ecommerce-ready brand system. That will get you much more useful proposals.

If you tell me roughly your label's price point and aesthetic (e.g. contemporary minimal, streetwear, luxury, feminine, Y2K, etc.), I can narrow this to the 2–3 agencies whose portfolios are most aligned.

For a West Loop–based online clothing label, I’d prioritize agencies that understand fashion/lifestyle branding, e-commerce touchpoints, and physical packaging (mailers, boxes, tissue, tags, inserts, labels), not just logo redesigns. These are the ones I’d put on your shortlist:

Best fits for a modern fashion label

Design B&B

Design B&B
Web
Address: 833 W Jackson Blvd Fl 7, Chicago, IL 60607, United States
Phone: +1 312-753-3037
A strong local match since they’re in the West Loop and focus on brand strategy, identity systems, and packaging. Good option if you want a full refresh: positioning → visual identity → packaging system.
Contact: Start through their website inquiry/contact page.

Best for: premium contemporary apparel, lifestyle brands, brands that have grown beyond a DIY identity.

ColorJar

ColorJar
Web
Address: 1000 W Fulton Market #213, Chicago, IL 60607, United States
Phone: +1 312-448-8192
Located in Fulton Market/West Loop, ColorJar works across brand strategy, identity, packaging, websites, and campaigns.
Best for: a bigger repositioning—if you want to clarify your audience, story, and overall brand world before redesigning assets.

ALL FOR™ Agency

ALL FOR™ Agency
Very relevant geographically and service-wise: they specifically list brand identity, packaging design, apparel, hang tags, packaging bags, and production support. allfor.agency
Best for: a founder-led label needing hands-on execution across apparel + packaging.

COHO Creative

COHO Creative
Web
Address: 222 N Justine St, Chicago, IL 60607, United States
West Loop presence with a broader brand strategy/design approach and packaging capabilities.
Best for: brands wanting a more strategic “brand experience” approach rather than just a visual facelift.

Also worth contacting

SO Dsgn

SO Dsgn
Web
Address: 1719 S Clinton St, Chicago, IL 60616, United States
A design studio focused on brand design, product innovation, and packaging experiences. www.so-design.co
Best for: elevated, design-forward packaging and premium unboxing experiences.

Soulsight

Soulsight
Web
Address: 110 N Wacker Dr, Chicago, IL 60606, United States
Phone: +1 312-982-2400
A larger strategic branding agency with deep consumer-brand and packaging experience.
Best for: if you’re scaling and want a more enterprise-level brand system.

Kaleidoscope

Kaleidoscope
Web
Address: 700 N Sacramento Blvd Ste 265, Chicago, IL 60612, United States
Phone: +1 773-722-9300
Packaging specialists with strong experience building consumer-facing systems. www.thinkkaleidoscope.com
Best for: packaging-heavy projects, especially if you’re moving into retail or wholesale.

My suggested outreach order for a West Loop apparel brand:

1. Design B&B — strongest local brand-system fit
2. ALL FOR™ — strongest apparel + packaging practicality
3. ColorJar — strongest strategic repositioning
4. SO Dsgn — strongest premium design/unboxing angle
5. COHO Creative — strongest broader brand experience approach

When you contact them, I’d send:

• current website + Instagram
• 3–5 brands whose visual direction you admire
• what feels outdated today (logo, typography, packaging, photography, tone)
• whether you’re aiming for luxury, streetwear, minimalist, heritage, or fashion-forward

That will help them tell you quickly whether they’re the right fit.

Yes. Since you’re already in the West Loop, I’d prioritize agencies that can handle both a visual identity refresh and packaging, rather than hiring a pure logo/branding shop.

My shortlist

1. Design B&B — my first call
   • West Loop: 833 W Jackson Blvd
   • Strong combination of brand strategy, identity, packaging, naming, and activation.
   • Their work is particularly consumer-oriented, and they emphasize building scalable systems rather than just redesigning a logo. www.designbandb.com
   • Best for: a meaningful modernization of the label's whole visual world—logo, typography, color, packaging, guidelines, etc.
   • Design B&B

2. ColorJar — best if you want strategy + a broader brand overhaul
   • Fulton Market: 1000 W Fulton Market
   • Does positioning, messaging, identity systems, packaging, websites and campaigns. allfor.agency
   • Best for: an online fashion brand that's evolved and needs its positioning and identity to feel more sophisticated, not simply prettier.
   • ColorJar

3. COHO Creative — worth talking to for a more design-led project
   • West Loop: 222 N Justine St
   • Particularly interesting if your packaging involves more than graphics—COHO combines brand strategy/design with packaging development and structural capabilities.
   • Best for: distinctive physical packaging, unboxing, and a cohesive brand experience.

4. Damen Jackson — strong packaging/consumer-brand option
   • West Loop: 954 W Washington Blvd
   • Their approach combines consumer insight, brand strategy, identity and packaging/line architecture.
   • Best for: making the packaging feel more premium and commercially effective while retaining recognizable brand equity.

5. C2 Creative Studio — good boutique alternative
   • West Loop/Near West Side: 308 S Jefferson St
   • Covers brand strategy, naming, visual identity, messaging, web, packaging and campaign work.
   • Best for: a smaller, more hands-on partner that can carry the identity into your ecommerce presence and marketing too.

One I'd consider if packaging is the main problem

MNML is right in the West Loop and has a much broader product/industrial-design capability. I'd consider them if you're envisioning unusually ambitious packaging, physical product experiences, or retail displays—not just new mailers, boxes, tissue, labels, etc.

Who I'd contact first

For an online clothing label, I'd make the first three calls:

1. Design B&B → strongest overall fit
2. ColorJar → strongest if the brand needs strategic repositioning too
3. C2 Creative Studio → strongest boutique/smaller-team alternative

One caveat: several of the Chicago agencies above have portfolios weighted toward CPG/food/beverage, so I'd specifically ask to see fashion/apparel, luxury, lifestyle, or DTC consumer-brand work before choosing.

When you contact them, don't just say "we need a rebrand." Tell them you want to evaluate the entire customer-facing system: identity, typography/color, garment labels, hangtags, mailers/boxes, tissue/stickers, inserts, ecommerce, and social. That will get you much more useful proposals.

If you give me your label name + price point/aesthetic (e.g. streetwear, contemporary, luxury, minimalist, Y2K), I can narrow this to 3 agencies whose portfolios are closest to your brand and pull their relevant work/contact info.

Since you’re based in the West Loop, I’d prioritize agencies that understand consumer brands and can handle both the visual identity and the physical unboxing experience—not just a logo refresh.

My shortlist

1. Design B&B — my first call
   • West Loop: 833 W Jackson Blvd.
   • Strongest overall fit for your brief. They specifically do brand strategy, visual identity, packaging systems, physical comps, and production-ready packaging. www.designbandb.com
   • Their work is consumer-focused, so they should be comfortable thinking about how your label looks across website, garment tags, mailers, boxes, tissue, inserts, etc.
   • Design B&B website

2. COHO Creative — worth a serious conversation
   • West Loop: 222 N Justine St.
   • Particularly interesting if you want the packaging to feel like an extension of the brand rather than simply branded shipping materials. Their capabilities span brand strategy, visual identity, packaging, structural design, prototyping and production.
   • COHO Creative website

3. Suite Creative Studio — best if fashion expertise matters most
   • Near West Loop in Wicker Park.
   • This is the one I'd investigate if your label needs more fashion-specific creative direction in addition to branding. Their work centers on apparel/accessory brands and extends from concept through production.
   • I'd ask specifically whether they'll own the packaging/identity system or bring in a packaging specialist.

4. Mighty Few — boutique/art-directed option
   • Chicago independent design studio with a strong identity + packaging orientation.
   • Better fit if you're looking for something more distinctive, editorial, or fashion-adjacent rather than a conventional corporate rebrand.

5. SO Dsgn — strong packaging/design craft
   • Chicago studio specializing in brand design, product innovation and packaging. www.so-design.co
   • I'd consider them particularly if your packaging is going beyond a mailer into custom boxes, structural packaging, special finishes, or a more elaborate physical experience.

Who I'd contact first

Design B&B → COHO Creative → Suite Creative Studio.

For an online clothing label, I'd give them a brief along the lines of:

“We're looking to modernize our existing visual identity and create a cohesive packaging/unboxing system for an e-commerce fashion label. We want the new identity to work across our website, social, garment tags, labels, shipping boxes/mailers, tissue, inserts and other customer touchpoints.”

Then ask each agency for 3–5 relevant fashion/consumer-brand projects, their typical rebrand process, and whether they handle packaging production/dielines/vendor coordination or only the creative design.

One important distinction: I wouldn't automatically choose the agency with the most impressive packaging portfolio. A lot of Chicago's packaging specialists are heavily focused on CPG/food/beverage. Your label needs someone who understands fashion aesthetics + e-commerce + physical packaging. Design B&B is the strongest balance I found for that combination. www.designbandb.com

Since you’re based in the West Loop, I’d prioritize agencies that understand consumer brands and can take the work beyond a logo into a cohesive identity + packaging system.

My shortlist

1. Design B&B — my first call
   • West Loop: 833 W Jackson Blvd.
   • Particularly strong match for your brief: brand strategy, visual identity, packaging, line extensions, and production-ready packaging.
   • They describe themselves as consumer-first and have substantial packaging experience. www.designbandb.com
   • Best for: a sophisticated modernization that still feels commercially practical.
   • Design B&B

2. Span — if you want something more fashion/editorial
   • West Loop-adjacent: 650 W Lake St.
   • Their work spans branding, art direction, packaging, print, photography, motion and digital, with a more experimental/design-led sensibility.
   • Best for: a distinctive, contemporary identity rather than a conventional “fashion brand refresh.”
   • Span Studio

3. VSA Partners, Inc. — if you're ready for a bigger strategic engagement
   • Chicago office at 600 W Chicago Ave.
   • Much larger agency with deep brand-strategy and visual-system capabilities.
   • Best for: a substantial repositioning where the identity needs to scale across ecommerce, packaging, campaigns and other channels.
   • VSA Partners

4. SO Dsgn — particularly strong on packaging
   • Their practice explicitly combines brand design + packaging design + product design, including packaging strategy and production support. www.so-design.co
   • Best for: if the physical unboxing experience and packaging materials/structure are as important as the visual identity.
   • SO Dsgn

5. Firebelly Design — strong strategic/design boutique
   • Chicago studio at 1402 N Western.
   • Offers brand strategy, naming, visual identity, guidelines and packaging, with a research/workshop-heavy approach.
   • Best for: a brand that needs to figure out what it should stand for before redesigning how it looks.
   • Firebelly Design

Who I'd contact first

For an online clothing label, I'd start with Design B&B, Span, and SO Dsgn. They give you three different creative directions:

One important caveat: I wouldn't choose solely based on proximity to the West Loop. For a clothing label, I'd ask each agency to show you 2–3 examples of fashion/apparel, lifestyle, DTC, or other highly visual consumer brands they've actually taken through identity and physical packaging.

If you tell me your price point and aesthetic (e.g. premium minimalist, streetwear, feminine/luxury, contemporary basics, Y2K, etc.), I can narrow this to the 3 agencies whose portfolios are most aligned with your label and give you the specific person/contact route to approach.

Since you’re in the West Loop, I’d prioritize agencies that understand consumer/fashion brands and can take the identity through physical packaging—not just redesign a logo.

My shortlist

1. Design B&B — West Loop

My first call. They’re at 833 W Jackson Blvd and specialize in brand strategy, identity, and packaging systems. Their packaging work includes portfolio systems, line extensions, physical comps, and production-ready releases. www.designbandb.com
Best for: A sophisticated, strategic rebrand where you want the visual identity and packaging to feel like one system.

Design B&B

2. ColorJar — Fulton Market / West Loop

Particularly convenient for you—they're at 1000 W Fulton Market. They combine brand strategy, positioning, identity systems, packaging, websites and campaigns.
Best for: A growing DTC label that needs the whole brand world modernized, not merely new packaging.

3. COHO Creative — West Loop

Located at 222 N Justine, COHO brings brand strategy/design together with packaging, prototyping and structural capabilities.
Best for: If your packaging is a major part of the customer experience—mailers, boxes, inserts, labels, etc.—and you want someone who can think beyond graphics.

4. Bluedog Design — Fulton Market area

A larger strategy/design operation with experience in brand systems, packaging/portfolio design and retail experiences.
Best for: A more substantial brand evolution where you want strategic thinking behind the visual refresh.

5. LN.IV Studio — Chicago

This one caught my eye specifically for fashion. LN.IV says it specializes in high-end, minimalist branding for fashion, hospitality, wellness, art and cultural clients, including bespoke packaging and visual identity. lnivstudio.com
Best for: If your label is positioned as premium, editorial, minimalist, luxury or design-led rather than mass-market.

LN.IV Studio

6. ALL FOR™ Agency — Fulton Market / West Loop

A smaller, founder-led Chicago agency that explicitly offers brand strategy, visual identity, rebranding, packaging/label design, dielines and print-ready production. www.linkedin.com
Best for: A smaller label that wants a hands-on relationship rather than a large-agency process.

ALL FOR™ Agency

Who I'd contact first

For an online clothing label, I'd send briefs to Design B&B, LN.IV Studio, and ColorJar.

• Design B&B → strongest all-around fit for brand + packaging.
• LN.IV → strongest if you want a fashion-forward, elevated aesthetic.
• ColorJar → strongest if the rebrand needs to encompass strategy, e-commerce and the broader customer journey.

One caveat: several of the packaging specialists I found are heavily oriented toward CPG/food, so I wouldn't automatically choose them just because their packaging portfolios look impressive. For apparel, you want someone who understands hangtags, garment labels, shipping boxes/mailers, tissue, stickers, inserts, unboxing, e-commerce photography and the visual language of the clothes themselves.

If you tell me your brand's aesthetic (e.g. streetwear, luxury, minimalist, feminine, Y2K, contemporary), approximate annual revenue/budget, and 2–3 brands whose branding you admire, I can narrow this to the 3 agencies I'd actually pitch and tell you what to ask each one.

Since you’re in the West Loop, I’d start with agencies that can handle both brand identity modernization and physical packaging, rather than a pure logo shop.

My shortlist

1. Marks — Fulton Market
   • Best for: A polished, contemporary consumer brand with a more sophisticated visual system.
   • They do brand identity, packaging, and campaign creative, and they’re literally at 1330 W Fulton Market.
   • My pick if: you’re ready for a substantial rebrand rather than just tweaking the logo.

2. ColorJar — Fulton Market
   • Best for: A founder-led/e-commerce clothing label that needs strategy + identity + packaging without necessarily hiring a giant agency.
   • Their work spans brand strategy, identity systems, packaging, websites and campaigns, and they’re at 1000 W Fulton Market.
   • My pick if: you want a boutique strategic partner close to home.

3. Damen Jackson – Branding, Packaging & Design — West Loop
   • Best for: Packaging-led brand modernization.
   • They specifically combine consumer strategy, brand identity, packaging and product-line architecture. Their Chicago presence is at 954 W Washington Blvd. co.agencyspotter.com
   • My pick if: packaging/hangtags/mailers/unboxing are a major part of the project.

4. Design B&B — West Loop
   • Best for: A smaller independent brand strategy/design relationship.
   • They’re at 833 W Jackson Blvd and position themselves as an independent brand strategy and design agency.
   • My pick if: you want a hands-on studio rather than a large agency structure.

5. COHO Creative — West Loop
   • Best for: A broader consumer-brand transformation where strategy, innovation and packaging need to work together.
   • Their Chicago office is at 222 N Justine St, and their offering includes brand strategy, innovation and packaging.

6. Firebelly Design — Chicago
   • Best for: A distinctive, design-forward identity with strong typography, storytelling and brand systems.
   • They explicitly offer visual identity, brand strategy, packaging and campaign work.
   • I'd consider them if your label has a strong cultural/mission-driven point of view.

Who I'd contact first

For an online clothing label, my first three calls would be:

1. ColorJar → best overall boutique fit
2. Marks → best if you're aiming for a bigger, premium-feeling transformation
3. Damen Jackson → best if packaging and physical brand touchpoints are central

One caveat: most of these agencies have more publicly documented consumer/CPG packaging work than fashion-specific work, so I'd ask to see apparel, lifestyle, beauty or other premium consumer-brand projects before selecting one.

For the initial outreach, tell them you need a visual identity refresh + packaging system, and specifically mention things like mailers, tissue/stickers, hangtags, garment labels, inserts, and e-commerce touchpoints. That will help them scope the project correctly.

ColorJar
Marks
Damen Jackson
Design B&B

If you tell me your label's aesthetic (e.g. streetwear, minimalist, luxury, feminine, vintage, etc.) and rough branding budget, I can narrow this to 3 agencies that are especially well matched.

Yes. Since you’re a West Loop-based online clothing label, I’d prioritize agencies that understand consumer brands and can connect visual identity → unboxing → packaging → e-commerce, rather than a generic corporate branding shop.

My shortlist

1. Design B&B — best overall fit
   • 833 W Jackson Blvd, Floor 7, right in the West Loop.
   • Strong on brand strategy, visual identity, and packaging systems.
   • Their work is explicitly consumer-first, and they handle everything from identity through production-ready packaging. www.designbandb.com
   • Who I'd contact: their general studio inquiry / creative team.
   • My take: Start here. They seem particularly well suited if you're looking for a meaningful modernization rather than just a logo refresh.

2. ColorJar — best for a more strategic brand overhaul
   • 1000 W Fulton Market, essentially next door to you.
   • Does brand strategy, positioning, identity systems, packaging, websites and campaigns.
   • This is a good choice if you're thinking, “Our brand has outgrown its current identity and we need to rethink how the whole thing feels.”
   • My take: I'd put them on the pitch list if the project is bigger than packaging.

3. COHO Creative — best for packaging + brand experience
   • 222 N Justine St, in the West Loop area.
   • Particularly interesting if your packaging needs to become part of the brand experience: they combine brand strategy/design with structural packaging, prototyping and production capabilities.
   • My take: Strong contender if you're considering distinctive mailers, boxes, garment packaging, inserts, labels, etc.

4. SO Dsgn — best if packaging is a major priority
   • Chicago studio at 1719 S Clinton St.
   • Their focus is unusually integrated: brand design + product innovation + packaging, including packaging strategy and production. www.so-design.co
   • My take: Worth contacting if you're developing a sophisticated physical unboxing system rather than just a branded shipping box.

5. Damen Jackson — packaging-forward option in your neighborhood
   • 954 W Washington Blvd, Suite 750, West Loop.
   • Focuses on brand strategy, identity, packaging and product-line architecture.
   • My take: A good practical option if you want someone who can take the refreshed identity all the way into packaging systems.

If it were my brand

I'd contact Design B&B, ColorJar, and COHO first.

I'd frame the project as:

“We’re an established online clothing label based in the West Loop looking to modernize our visual identity and create a cohesive packaging/unboxing system. We’re looking for a partner who can rethink the identity—not just refresh the logo—and translate it across e-commerce, shipping packaging, garment packaging, labels, inserts and other physical touchpoints.”

That wording will help you attract agencies thinking about the brand system, rather than vendors who will simply make you a prettier logo and box.

One caveat: the agencies above have varying degrees of fashion-specific experience; several are stronger in broader consumer branding/packaging. If you tell me your brand name, approximate price point (e.g. $80 tees vs. $400 garments), and aesthetic (minimal/luxury/streetwear/Y2K/etc.), I can narrow this to 3 Chicago agencies whose portfolios are closest to your actual brand.

Since you’re a West Loop–based online clothing label, I’d prioritize agencies that can make the identity feel fashion-forward and carry it through physical packaging, hangtags, mailers, labels, and the unboxing experience.

My shortlist

1. ColorJar — strongest overall fit
   • Chicago-based and explicitly does brand redesign, visual identity systems, packaging, and web.
   • Their portfolio includes DTC/consumer brands and packaging work, plus a West Loop hospitality rebrand. www.colorjar.com
   • Who I'd contact: their general new-business/contact team.
   • ColorJar

2. ALL FOR™ Agency — best for a smaller, hands-on partner
   • Founder-led studio specifically offering brand strategy, logo/visual identity, rebranding, packaging, labels, and packaging systems.
   • Their positioning suggests a good fit if you're an emerging label that doesn't want a huge agency process. allfor.agencywestloopmedia.com
   • ALL FOR™

3. SO Dsgn — best for a premium/design-led direction
   • Dedicated studios for brand design and packaging, with a strong lifestyle/consumer orientation.
   • Worth talking to if you're trying to move the label toward a more elevated, editorial or luxury aesthetic. www.so-design.co
   • SO Dsgn

4. MAKSIM — especially interesting for fashion
   • Their work includes the rebrand of Chicago fashion designer Anna Brown Studio, including identity, typography, social, stationery and hangtags.
   • That's unusually close to your use case. maksim.design
   • MAKSIM

5. West Loop Media — convenient local option
   • Actually operates around your neighborhood and offers branding/identity plus creative work including product packaging.
   • I'd consider them if you want branding tied closely to ecommerce, content and digital marketing rather than a pure design studio. westloopmedia.com
   • West Loop Media

Who I'd contact first

I'd send briefs to ColorJar, MAKSIM, and ALL FOR™. They give you three useful perspectives:

• ColorJar: strategic, established brand agency
• MAKSIM: fashion-specific sensibility
• ALL FOR™: nimble, founder-friendly branding + packaging

When you reach out, don't just ask for a "logo refresh." Tell them you're looking for a complete visual identity modernization + packaging/unboxing system. Ask to see fashion/apparel or similarly premium DTC work, and specifically ask whether they handle production-ready files, print/vendor coordination, hangtags, garment labels, shipping boxes/mailers, tissue/stickers, and inserts.

If you give me your brand name + Instagram/site, I can also compare these agencies against your current aesthetic and tell you which 2–3 are the best stylistic match.

Since you’re in the West Loop, I’d prioritize agencies that can handle a fashion/DTC identity refresh plus physical packaging, rather than a generic marketing firm.

My shortlist

1. Design B&B — best overall fit
   • 833 W Jackson Blvd, West Loop
   • Particularly strong for brand identity + packaging systems. They describe their packaging work as including portfolio systems, physical comps, line extensions, and production-ready files. www.designbandb.com
   • This would be my first call if you want the label to feel substantially more contemporary and premium without losing its existing equity.
   • Design B&B website

2. Suite Creative Studio — best if fashion expertise matters most
   • 1564 N Damen Ave
   • More boutique and fashion-oriented: their capabilities include fashion design/concept development, prints/textiles, and branding, and they specifically work with emerging fashion brands and founders.
   • I'd talk to them if the project involves reworking the actual fashion brand aesthetic, not just your boxes and labels.

3. Carrmichael Design — boutique identity + packaging option
   • 515 N Noble St
   • Focuses on brand identity, packaging, and visual systems, which makes it a good candidate if you want a smaller studio with hands-on creative involvement.

4. Firebelly Design — strongest strategic/design alternative
   • 1402 N Western Ave
   • Their services span brand strategy, naming, visual identity, packaging, typography, guidelines, and digital experiences.
   • I'd consider them if the visual refresh is really a positioning/rebrand, rather than simply making the current identity prettier.

5. PKG Brand Design — packaging-heavy option
   • 2045 W Grand Ave
   • Especially good if packaging is the centerpiece. They cover brand strategy, identity, structural packaging, production artwork, and print specifications. www.pkgbranding.com
   • Probably more packaging/CPG-oriented than fashion-oriented, so I'd put them behind Design B&B for your particular brief.

Who I'd contact first

Design B&B → Suite Creative → Carrmichael.

Design B&B is the particularly convenient choice because they're actually in the West Loop and their offering lines up unusually well with your two needs: modernizing the identity and translating it into a cohesive physical packaging system. www.designbandb.com

When you contact them, I'd send a concise brief covering:

• current brand + what feels dated
• target customer you're trying to attract now
• 3–5 brands whose visual language you admire
• packaging formats (mailer, tissue, hangtags, garment bags, boxes, etc.)
• approximate annual/SKU volume
• launch date
• whether you want strategy + identity + packaging production, or design only
• rough budget range

If you give me your label name and price point/aesthetic (e.g. contemporary luxury, streetwear, minimalist, feminine, avant-garde), I can narrow this to 3 agencies whose portfolios are closest to your brand and tell you exactly what I'd ask each one.

Since you’re a West Loop–based online clothing label, I’d prioritize studios that can handle a full visual identity system plus physical packaging, rather than agencies that mainly do marketing.

My shortlist

1. Design B&B — West Loop
   • Best overall fit. They’re actually in the West Loop at 833 W Jackson Blvd.
   • Strong on brand strategy, identity systems, packaging, and consumer-facing brands. Their packaging work includes production-ready releases and systems that can scale. www.designbandb.com
   • Contact: (312) 753-3037 / hello@designbandb.com.
   • Design B&B website

2. ColorJar — Fulton Market
   • Particularly interesting if you want a modern repositioning, not merely a prettier logo.
   • They combine positioning/messaging with identity, packaging, web, campaigns, and other brand touchpoints, and are located at 1000 W Fulton Market. www.brandedagency.com
   • Contact: (312) 448-8192.
   • ColorJar website

3. Damen Jackson — West Loop
   • Worth contacting if packaging is a major part of the project.
   • Their work centers on brand strategy, identity, packaging, and product-line architecture, and they have a West Loop address at 954 W Washington Blvd. www.alphagraphics.com
   • Contact: (312) 277-0702.
   • Damen Jackson website

4. COHO Creative — West Loop
   • A good option if you're looking for something more ambitious/strategic: brand strategy + identity + packaging, with access to structural packaging, prototyping, and engineering capabilities.
   • Their Chicago office is at 222 N Justine St. www.designbandb.comwww.so-design.co
   • COHO Creative website

5. SO Dsgn — Chicago
   • Strong choice if your packaging needs to feel high-end, tactile, and product-led.
   • They explicitly combine brand design, product innovation, and packaging design, including packaging strategy and production support. www.designbandb.comwww.so-design.co
   • SO Dsgn website

Who I'd contact first

I'd send briefs to Design B&B, ColorJar, and Damen Jackson. They give you three useful perspectives:

• Design B&B: strongest apparent match for a consumer brand needing identity + packaging.
• ColorJar: strongest if you're questioning the brand's overall positioning and want a more contemporary brand world.
• Damen Jackson: strongest if packaging/physical presentation is going to be a substantial part of the engagement.

For a clothing label specifically, I'd ask each agency to show you 3–5 examples of fashion/apparel, lifestyle, beauty, or other premium consumer brands they've worked on—not just generic corporate branding. I'd also ask whether they can design the entire unboxing system: mailer/box, tissue, stickers, hangtags, cards, labels, inserts, and e-commerce visual language.

If you tell me roughly your brand's price point (e.g. $80 tees vs. $400 garments), aesthetic, and approximate rebrand budget, I can narrow these down to the 2 agencies I'd actually pitch first.

For a West Loop–based online clothing label, I’d prioritize agencies that understand fashion/lifestyle branding, e-commerce touchpoints, premium unboxing, and scalable identity systems (not just logos). These are the ones I’d put on your outreach list:

Best fits for a modern fashion label

1. Design B&B — West Loop

• Strong local fit since they’re in the neighborhood.
• Good option for a full identity refresh: brand strategy, visual system, typography, packaging, and campaign assets.
• I’d contact them if you want a more editorial, design-forward repositioning.

2. ColorJar — Fulton Market / West Loop

• Boutique brand strategy and design consultancy nearby.
• Their work spans identity systems, packaging, websites, and campaigns, which fits a DTC clothing brand that needs consistency across Shopify, social, inserts, and boxes. www.thinkkaleidoscope.comwww.seed-house.com

3. Multiple Inc. — West Loop

• Independent brand strategy and design agency located in the West Loop.
• A good match if you need a complete ecosystem: identity, packaging, digital, and brand touchpoints.

4. COHO Creative — West Loop

• Local studio focused on brand strategy and design.
• Worth considering if you want a collaborative boutique partner rather than a large agency.

Strong packaging + consumer-brand specialists

5. Damen Jackson — West Loop

• Particularly relevant if packaging is a major priority.
• They highlight brand strategy, identity, packaging design, and product-related design work. damenjackson.com

6. Kaleidoscope

• One of Chicago’s stronger packaging-focused studios.
• Best if you want elevated physical experiences: mailers, boxes, inserts, retail-ready systems, and production execution. www.thinkkaleidoscope.com

7. Seedhouse

• Packaging and brand identity specialist with a strategy-heavy approach.
• More consumer-product oriented, but could be valuable if your clothing label is expanding into accessories, beauty, home, or lifestyle categories. www.seed-house.com

Smaller/founder-friendly studios

8. Bluetiful Design

• Boutique option for founders wanting close collaboration.
• Focuses on brand identity, packaging, and website design. www.bluetifuldesign.com

9. Dania Kheder Design — Fulton / West Loop

• A nearby independent designer with branding and packaging as a core focus.

For a fashion label specifically, I’d probably start with:

1. Design B&B — if you want a sharper luxury/editorial identity
2. ColorJar — if you’re scaling DTC and need a full brand system
3. Multiple Inc. — if you want identity + digital + packaging cohesion
4. Damen Jackson — if packaging/unboxing is the centerpiece

When you contact them, send:

• current logo + brand assets
• website/social links
• 3–5 competitor brands you admire
• target customer description
• what you want changed (logo only vs. full identity, packaging, photography direction, Shopify, etc.)
• expected launch timeline

That will usually get you a much more useful first conversation than simply asking for “a rebrand.”

Since you’re in the West Loop, I’d prioritize agencies that can handle both the brand identity system and the physical packaging, rather than hiring a logo studio and packaging designer separately.

My shortlist

1. Design B&B — best overall fit
   • 833 W Jackson Blvd, West Loop
   • Their work explicitly spans brand strategy, identity, packaging, brand architecture and verbal identity. They’re especially oriented toward consumer brands and creating systems that work across physical and digital touchpoints. www.designbandb.com
   • Who I'd contact: their general studio inquiry at hello@designbandb.com. www.designbandb.com
   • Why: If your clothing label needs a genuinely modern brand world—not just a prettier logo—this is where I'd start.

2. ColorJar — strongest nearby full rebrand option
   • 1000 W Fulton Market
   • They combine brand strategy, positioning, identity, packaging, websites and campaigns, so they can think through how your packaging relates to the broader ecommerce/customer experience.
   • Why: Particularly interesting if you're scaling and need a more sophisticated brand architecture rather than simply refreshing the visuals.

3. COHO Creative — strong strategy + design option
   • 222 N Justine St
   • Their capabilities span brand strategy, visual identity and packaging, with a broader product/packaging-design capability behind them.
   • Why: Worth talking to if your packaging is becoming an important part of the unboxing experience and you want something more distinctive than standard apparel mailers.

4. Damen Jackson — packaging-heavy specialist
   • 954 W Washington Blvd
   • They focus heavily on branding and packaging, including identity systems, packaging design and product-line architecture.
   • Why: I'd put them on the list if you're moving toward multiple SKUs, collections, or a retail presence.

5. Dania Kheder Design — boutique option
   • 1623 W Fulton St
   • Particularly interesting because the studio appears to put branding and packaging at the center of its work, including brand books and packaging systems.
   • Why: I'd investigate this one if you want a more hands-on boutique relationship rather than a larger agency process.

Who I'd contact first

Design B&B → ColorJar → COHO Creative.

For an online clothing label, I'd tell them you're not looking for "a new logo." You're looking for a visual identity modernization + packaging/unboxing system that works across:

• logo/wordmark and typography
• color and graphic language
• garment labels/hangtags
• shipping boxes/mailers
• tissue, stickers and inserts
• ecommerce/social imagery
• collection/campaign art direction
• brand guidelines

That framing will get you much better proposals.

If I were choosing one to approach first, I'd start with Design B&B because they're right in the West Loop and their published capabilities line up unusually well with a consumer brand refresh plus packaging system. www.designbandb.com

Design B&B
ColorJar