ChatGPT answers, unedited

For a West Loop-based online clothing label, I’d prioritize agencies that understand fashion/lifestyle positioning, premium brand systems, ecommerce touchpoints, and physical packaging (mailers, tags, tissue, inserts, boxes)—not just logo design.

Here are the agencies I’d put on your shortlist:

Best fits for a fashion/lifestyle rebrand

Design B&B — West Loop
A strong first call for an independent apparel brand. They focus on brand strategy, identity systems, and packaging, and they’re located in the West Loop. Good fit if you want a more elevated, boutique feel rather than a corporate rebrand.

ColorJar — Fulton Market / West Loop
Better if you’re thinking beyond visuals into positioning: brand story, identity, packaging, ecommerce, and a cohesive customer experience. A good option if the label is growing and needs a more strategic refresh.

Multiple Inc. — West Loop
A full-service branding studio with experience across identity systems, print, and packaging. Worth considering if you need the whole ecosystem refreshed: website, campaigns, social templates, packaging, and collateral.

C2 Creative Studio — West Loop / Near West Side
A good match for founder-led brands that need strategy plus execution: naming, identity, messaging, digital, packaging, and campaign work.

If you want a more premium / design-forward direction

MNML — West Loop
More of a multidisciplinary design studio. Consider them if your packaging is part of a larger premium product experience (unboxing, accessories, physical touchpoints).

Studio One Eleven — West Loop area
Worth a look if packaging production and physical execution are major priorities. They combine brand design with packaging/product expertise.

Smaller boutique option

ALL FOR™ Agency — Fulton Market / West Loop
They specifically offer brand identity, visual systems, apparel-related work, and packaging design. This could be a good fit for a growing clothing label that wants hands-on collaboration. allfor.agency

Who I’d contact first

For an online clothing label, I’d probably start with:

1. Design B&B — strongest local boutique fit
2. ALL FOR™ — apparel + packaging relevance
3. ColorJar — if you need a deeper brand repositioning
4. Multiple Inc. — if you need a broader rollout across channels

When you reach out, send:

• current website + Instagram
• your target customer
• 3–5 brands whose aesthetic you admire
• what feels outdated (logo, typography, packaging, photography, tone, etc.)
• what deliverables you need (identity, hang tags, mailers, boxes, inserts, ecommerce refresh)

For a clothing label, I’d ask each agency specifically to show fashion, beauty, hospitality, or premium consumer brand work—packaging experience alone doesn’t always translate into apparel.

For a West Loop–based online clothing label, I’d prioritize agencies that can handle both brand identity and physical packaging/hangtags, rather than a general-purpose marketing shop.

My shortlist

1. ALL FOR™ Agency — best overall fit
   • Actually based in Fulton Market/West Loop.
   • Explicitly offers rebranding, logo/visual identity, brand systems, packaging, labels, packaging redesign, dielines, and production files.
   • They also have apparel-specific services including hang tags and packaging bags, which makes them unusually relevant for a clothing label. allfor.agency
   • ALL FOR™ Agency

2. Design B&B — worth a second conversation
   • Very close to the West Loop and a focused design agency.
   • I’d ask specifically for examples of fashion/apparel identity systems and packaging before hiring.

3. One Design Company — for a more strategic brand overhaul
   • Good candidate if “modernize” means more than a logo refresh—you want to rethink the brand's overall visual language and positioning.

4. Seedhouse — packaging-heavy option
   • Particularly strong if packaging is a major part of the project. They describe their practice as strategic packaging design + brand identity, with experience doing brand refreshes and large packaging systems. www.seed-house.com
   • Seedhouse

5. SO Dsgn — more elevated/product-design direction
   • They specialize in brand design, product innovation and packaging, with a portfolio emphasis on lifestyle/consumer brands. www.so-design.co
   • SO Dsgn

Who I'd contact first

Start with ALL FOR™, Seedhouse, and SO Dsgn. They give you three useful creative directions:
ALL FOR™ = apparel + identity + packaging, Seedhouse = packaging/consumer-brand expertise, and SO Dsgn = more premium product/lifestyle positioning.

When you reach out, don't just ask for a logo redesign. Tell them you're looking for a full visual identity modernization, including typography/color/image direction, packaging, mailers, hangtags, labels, stickers, and an ecommerce-ready brand system. That will get you much more useful proposals.

If you tell me roughly your label's price point and aesthetic (e.g. contemporary minimal, streetwear, luxury, feminine, Y2K, etc.), I can narrow this to the 2–3 agencies whose portfolios are most aligned.

For a West Loop–based online clothing label, I’d prioritize agencies that understand fashion/lifestyle branding, e-commerce touchpoints, and physical packaging (mailers, boxes, tissue, tags, inserts, labels), not just logo redesigns. These are the ones I’d put on your shortlist:

Best fits for a modern fashion label

Design B&B

Design B&B
Web
Address: 833 W Jackson Blvd Fl 7, Chicago, IL 60607, United States
Phone: +1 312-753-3037
A strong local match since they’re in the West Loop and focus on brand strategy, identity systems, and packaging. Good option if you want a full refresh: positioning → visual identity → packaging system.
Contact: Start through their website inquiry/contact page.

Best for: premium contemporary apparel, lifestyle brands, brands that have grown beyond a DIY identity.

ColorJar

ColorJar
Web
Address: 1000 W Fulton Market #213, Chicago, IL 60607, United States
Phone: +1 312-448-8192
Located in Fulton Market/West Loop, ColorJar works across brand strategy, identity, packaging, websites, and campaigns.
Best for: a bigger repositioning—if you want to clarify your audience, story, and overall brand world before redesigning assets.

ALL FOR™ Agency

ALL FOR™ Agency
Very relevant geographically and service-wise: they specifically list brand identity, packaging design, apparel, hang tags, packaging bags, and production support. allfor.agency
Best for: a founder-led label needing hands-on execution across apparel + packaging.

COHO Creative

COHO Creative
Web
Address: 222 N Justine St, Chicago, IL 60607, United States
West Loop presence with a broader brand strategy/design approach and packaging capabilities.
Best for: brands wanting a more strategic “brand experience” approach rather than just a visual facelift.

Also worth contacting

SO Dsgn

SO Dsgn
Web
Address: 1719 S Clinton St, Chicago, IL 60616, United States
A design studio focused on brand design, product innovation, and packaging experiences. www.so-design.co
Best for: elevated, design-forward packaging and premium unboxing experiences.

Soulsight

Soulsight
Web
Address: 110 N Wacker Dr, Chicago, IL 60606, United States
Phone: +1 312-982-2400
A larger strategic branding agency with deep consumer-brand and packaging experience.
Best for: if you’re scaling and want a more enterprise-level brand system.

Kaleidoscope

Kaleidoscope
Web
Address: 700 N Sacramento Blvd Ste 265, Chicago, IL 60612, United States
Phone: +1 773-722-9300
Packaging specialists with strong experience building consumer-facing systems. www.thinkkaleidoscope.com
Best for: packaging-heavy projects, especially if you’re moving into retail or wholesale.

My suggested outreach order for a West Loop apparel brand:

1. Design B&B — strongest local brand-system fit
2. ALL FOR™ — strongest apparel + packaging practicality
3. ColorJar — strongest strategic repositioning
4. SO Dsgn — strongest premium design/unboxing angle
5. COHO Creative — strongest broader brand experience approach

When you contact them, I’d send:

• current website + Instagram
• 3–5 brands whose visual direction you admire
• what feels outdated today (logo, typography, packaging, photography, tone)
• whether you’re aiming for luxury, streetwear, minimalist, heritage, or fashion-forward

That will help them tell you quickly whether they’re the right fit.

Yes. Since you’re already in the West Loop, I’d prioritize agencies that can handle both a visual identity refresh and packaging, rather than hiring a pure logo/branding shop.

My shortlist

1. Design B&B — my first call
   • West Loop: 833 W Jackson Blvd
   • Strong combination of brand strategy, identity, packaging, naming, and activation.
   • Their work is particularly consumer-oriented, and they emphasize building scalable systems rather than just redesigning a logo. www.designbandb.com
   • Best for: a meaningful modernization of the label's whole visual world—logo, typography, color, packaging, guidelines, etc.
   • Design B&B

2. ColorJar — best if you want strategy + a broader brand overhaul
   • Fulton Market: 1000 W Fulton Market
   • Does positioning, messaging, identity systems, packaging, websites and campaigns. allfor.agency
   • Best for: an online fashion brand that's evolved and needs its positioning and identity to feel more sophisticated, not simply prettier.
   • ColorJar

3. COHO Creative — worth talking to for a more design-led project
   • West Loop: 222 N Justine St
   • Particularly interesting if your packaging involves more than graphics—COHO combines brand strategy/design with packaging development and structural capabilities.
   • Best for: distinctive physical packaging, unboxing, and a cohesive brand experience.

4. Damen Jackson — strong packaging/consumer-brand option
   • West Loop: 954 W Washington Blvd
   • Their approach combines consumer insight, brand strategy, identity and packaging/line architecture.
   • Best for: making the packaging feel more premium and commercially effective while retaining recognizable brand equity.

5. C2 Creative Studio — good boutique alternative
   • West Loop/Near West Side: 308 S Jefferson St
   • Covers brand strategy, naming, visual identity, messaging, web, packaging and campaign work.
   • Best for: a smaller, more hands-on partner that can carry the identity into your ecommerce presence and marketing too.

One I'd consider if packaging is the main problem

MNML is right in the West Loop and has a much broader product/industrial-design capability. I'd consider them if you're envisioning unusually ambitious packaging, physical product experiences, or retail displays—not just new mailers, boxes, tissue, labels, etc.

Who I'd contact first

For an online clothing label, I'd make the first three calls:

1. Design B&B → strongest overall fit
2. ColorJar → strongest if the brand needs strategic repositioning too
3. C2 Creative Studio → strongest boutique/smaller-team alternative

One caveat: several of the Chicago agencies above have portfolios weighted toward CPG/food/beverage, so I'd specifically ask to see fashion/apparel, luxury, lifestyle, or DTC consumer-brand work before choosing.

When you contact them, don't just say "we need a rebrand." Tell them you want to evaluate the entire customer-facing system: identity, typography/color, garment labels, hangtags, mailers/boxes, tissue/stickers, inserts, ecommerce, and social. That will get you much more useful proposals.

If you give me your label name + price point/aesthetic (e.g. streetwear, contemporary, luxury, minimalist, Y2K), I can narrow this to 3 agencies whose portfolios are closest to your brand and pull their relevant work/contact info.

Since you’re based in the West Loop, I’d prioritize agencies that understand consumer brands and can handle both the visual identity and the physical unboxing experience—not just a logo refresh.

My shortlist

1. Design B&B — my first call
   • West Loop: 833 W Jackson Blvd.
   • Strongest overall fit for your brief. They specifically do brand strategy, visual identity, packaging systems, physical comps, and production-ready packaging. www.designbandb.com
   • Their work is consumer-focused, so they should be comfortable thinking about how your label looks across website, garment tags, mailers, boxes, tissue, inserts, etc.
   • Design B&B website

2. COHO Creative — worth a serious conversation
   • West Loop: 222 N Justine St.
   • Particularly interesting if you want the packaging to feel like an extension of the brand rather than simply branded shipping materials. Their capabilities span brand strategy, visual identity, packaging, structural design, prototyping and production.
   • COHO Creative website

3. Suite Creative Studio — best if fashion expertise matters most
   • Near West Loop in Wicker Park.
   • This is the one I'd investigate if your label needs more fashion-specific creative direction in addition to branding. Their work centers on apparel/accessory brands and extends from concept through production.
   • I'd ask specifically whether they'll own the packaging/identity system or bring in a packaging specialist.

4. Mighty Few — boutique/art-directed option
   • Chicago independent design studio with a strong identity + packaging orientation.
   • Better fit if you're looking for something more distinctive, editorial, or fashion-adjacent rather than a conventional corporate rebrand.

5. SO Dsgn — strong packaging/design craft
   • Chicago studio specializing in brand design, product innovation and packaging. www.so-design.co
   • I'd consider them particularly if your packaging is going beyond a mailer into custom boxes, structural packaging, special finishes, or a more elaborate physical experience.

Who I'd contact first

Design B&B → COHO Creative → Suite Creative Studio.

For an online clothing label, I'd give them a brief along the lines of:

“We're looking to modernize our existing visual identity and create a cohesive packaging/unboxing system for an e-commerce fashion label. We want the new identity to work across our website, social, garment tags, labels, shipping boxes/mailers, tissue, inserts and other customer touchpoints.”

Then ask each agency for 3–5 relevant fashion/consumer-brand projects, their typical rebrand process, and whether they handle packaging production/dielines/vendor coordination or only the creative design.

One important distinction: I wouldn't automatically choose the agency with the most impressive packaging portfolio. A lot of Chicago's packaging specialists are heavily focused on CPG/food/beverage. Your label needs someone who understands fashion aesthetics + e-commerce + physical packaging. Design B&B is the strongest balance I found for that combination. www.designbandb.com

Since you’re based in the West Loop, I’d prioritize agencies that understand consumer brands and can take the work beyond a logo into a cohesive identity + packaging system.

My shortlist

1. Design B&B — my first call
   • West Loop: 833 W Jackson Blvd.
   • Particularly strong match for your brief: brand strategy, visual identity, packaging, line extensions, and production-ready packaging.
   • They describe themselves as consumer-first and have substantial packaging experience. www.designbandb.com
   • Best for: a sophisticated modernization that still feels commercially practical.
   • Design B&B

2. Span — if you want something more fashion/editorial
   • West Loop-adjacent: 650 W Lake St.
   • Their work spans branding, art direction, packaging, print, photography, motion and digital, with a more experimental/design-led sensibility.
   • Best for: a distinctive, contemporary identity rather than a conventional “fashion brand refresh.”
   • Span Studio

3. VSA Partners, Inc. — if you're ready for a bigger strategic engagement
   • Chicago office at 600 W Chicago Ave.
   • Much larger agency with deep brand-strategy and visual-system capabilities.
   • Best for: a substantial repositioning where the identity needs to scale across ecommerce, packaging, campaigns and other channels.
   • VSA Partners

4. SO Dsgn — particularly strong on packaging
   • Their practice explicitly combines brand design + packaging design + product design, including packaging strategy and production support. www.so-design.co
   • Best for: if the physical unboxing experience and packaging materials/structure are as important as the visual identity.
   • SO Dsgn

5. Firebelly Design — strong strategic/design boutique
   • Chicago studio at 1402 N Western.
   • Offers brand strategy, naming, visual identity, guidelines and packaging, with a research/workshop-heavy approach.
   • Best for: a brand that needs to figure out what it should stand for before redesigning how it looks.
   • Firebelly Design

Who I'd contact first

For an online clothing label, I'd start with Design B&B, Span, and SO Dsgn. They give you three different creative directions:

One important caveat: I wouldn't choose solely based on proximity to the West Loop. For a clothing label, I'd ask each agency to show you 2–3 examples of fashion/apparel, lifestyle, DTC, or other highly visual consumer brands they've actually taken through identity and physical packaging.

If you tell me your price point and aesthetic (e.g. premium minimalist, streetwear, feminine/luxury, contemporary basics, Y2K, etc.), I can narrow this to the 3 agencies whose portfolios are most aligned with your label and give you the specific person/contact route to approach.

Since you’re in the West Loop, I’d prioritize agencies that understand consumer/fashion brands and can take the identity through physical packaging—not just redesign a logo.

My shortlist

1. Design B&B — West Loop

My first call. They’re at 833 W Jackson Blvd and specialize in brand strategy, identity, and packaging systems. Their packaging work includes portfolio systems, line extensions, physical comps, and production-ready releases. www.designbandb.com
Best for: A sophisticated, strategic rebrand where you want the visual identity and packaging to feel like one system.

Design B&B

2. ColorJar — Fulton Market / West Loop

Particularly convenient for you—they're at 1000 W Fulton Market. They combine brand strategy, positioning, identity systems, packaging, websites and campaigns.
Best for: A growing DTC label that needs the whole brand world modernized, not merely new packaging.

3. COHO Creative — West Loop

Located at 222 N Justine, COHO brings brand strategy/design together with packaging, prototyping and structural capabilities.
Best for: If your packaging is a major part of the customer experience—mailers, boxes, inserts, labels, etc.—and you want someone who can think beyond graphics.

4. Bluedog Design — Fulton Market area

A larger strategy/design operation with experience in brand systems, packaging/portfolio design and retail experiences.
Best for: A more substantial brand evolution where you want strategic thinking behind the visual refresh.

5. LN.IV Studio — Chicago

This one caught my eye specifically for fashion. LN.IV says it specializes in high-end, minimalist branding for fashion, hospitality, wellness, art and cultural clients, including bespoke packaging and visual identity. lnivstudio.com
Best for: If your label is positioned as premium, editorial, minimalist, luxury or design-led rather than mass-market.

LN.IV Studio

6. ALL FOR™ Agency — Fulton Market / West Loop

A smaller, founder-led Chicago agency that explicitly offers brand strategy, visual identity, rebranding, packaging/label design, dielines and print-ready production. www.linkedin.com
Best for: A smaller label that wants a hands-on relationship rather than a large-agency process.

ALL FOR™ Agency

Who I'd contact first

For an online clothing label, I'd send briefs to Design B&B, LN.IV Studio, and ColorJar.

• Design B&B → strongest all-around fit for brand + packaging.
• LN.IV → strongest if you want a fashion-forward, elevated aesthetic.
• ColorJar → strongest if the rebrand needs to encompass strategy, e-commerce and the broader customer journey.

One caveat: several of the packaging specialists I found are heavily oriented toward CPG/food, so I wouldn't automatically choose them just because their packaging portfolios look impressive. For apparel, you want someone who understands hangtags, garment labels, shipping boxes/mailers, tissue, stickers, inserts, unboxing, e-commerce photography and the visual language of the clothes themselves.

If you tell me your brand's aesthetic (e.g. streetwear, luxury, minimalist, feminine, Y2K, contemporary), approximate annual revenue/budget, and 2–3 brands whose branding you admire, I can narrow this to the 3 agencies I'd actually pitch and tell you what to ask each one.

Since you’re in the West Loop, I’d start with agencies that can handle both brand identity modernization and physical packaging, rather than a pure logo shop.

My shortlist

1. Marks — Fulton Market
   • Best for: A polished, contemporary consumer brand with a more sophisticated visual system.
   • They do brand identity, packaging, and campaign creative, and they’re literally at 1330 W Fulton Market.
   • My pick if: you’re ready for a substantial rebrand rather than just tweaking the logo.

2. ColorJar — Fulton Market
   • Best for: A founder-led/e-commerce clothing label that needs strategy + identity + packaging without necessarily hiring a giant agency.
   • Their work spans brand strategy, identity systems, packaging, websites and campaigns, and they’re at 1000 W Fulton Market.
   • My pick if: you want a boutique strategic partner close to home.

3. Damen Jackson – Branding, Packaging & Design — West Loop
   • Best for: Packaging-led brand modernization.
   • They specifically combine consumer strategy, brand identity, packaging and product-line architecture. Their Chicago presence is at 954 W Washington Blvd. co.agencyspotter.com
   • My pick if: packaging/hangtags/mailers/unboxing are a major part of the project.

4. Design B&B — West Loop
   • Best for: A smaller independent brand strategy/design relationship.
   • They’re at 833 W Jackson Blvd and position themselves as an independent brand strategy and design agency.
   • My pick if: you want a hands-on studio rather than a large agency structure.

5. COHO Creative — West Loop
   • Best for: A broader consumer-brand transformation where strategy, innovation and packaging need to work together.
   • Their Chicago office is at 222 N Justine St, and their offering includes brand strategy, innovation and packaging.

6. Firebelly Design — Chicago
   • Best for: A distinctive, design-forward identity with strong typography, storytelling and brand systems.
   • They explicitly offer visual identity, brand strategy, packaging and campaign work.
   • I'd consider them if your label has a strong cultural/mission-driven point of view.

Who I'd contact first

For an online clothing label, my first three calls would be:

1. ColorJar → best overall boutique fit
2. Marks → best if you're aiming for a bigger, premium-feeling transformation
3. Damen Jackson → best if packaging and physical brand touchpoints are central

One caveat: most of these agencies have more publicly documented consumer/CPG packaging work than fashion-specific work, so I'd ask to see apparel, lifestyle, beauty or other premium consumer-brand projects before selecting one.

For the initial outreach, tell them you need a visual identity refresh + packaging system, and specifically mention things like mailers, tissue/stickers, hangtags, garment labels, inserts, and e-commerce touchpoints. That will help them scope the project correctly.

ColorJar
Marks
Damen Jackson
Design B&B

If you tell me your label's aesthetic (e.g. streetwear, minimalist, luxury, feminine, vintage, etc.) and rough branding budget, I can narrow this to 3 agencies that are especially well matched.

Yes. Since you’re a West Loop-based online clothing label, I’d prioritize agencies that understand consumer brands and can connect visual identity → unboxing → packaging → e-commerce, rather than a generic corporate branding shop.

My shortlist

1. Design B&B — best overall fit
   • 833 W Jackson Blvd, Floor 7, right in the West Loop.
   • Strong on brand strategy, visual identity, and packaging systems.
   • Their work is explicitly consumer-first, and they handle everything from identity through production-ready packaging. www.designbandb.com
   • Who I'd contact: their general studio inquiry / creative team.
   • My take: Start here. They seem particularly well suited if you're looking for a meaningful modernization rather than just a logo refresh.

2. ColorJar — best for a more strategic brand overhaul
   • 1000 W Fulton Market, essentially next door to you.
   • Does brand strategy, positioning, identity systems, packaging, websites and campaigns.
   • This is a good choice if you're thinking, “Our brand has outgrown its current identity and we need to rethink how the whole thing feels.”
   • My take: I'd put them on the pitch list if the project is bigger than packaging.

3. COHO Creative — best for packaging + brand experience
   • 222 N Justine St, in the West Loop area.
   • Particularly interesting if your packaging needs to become part of the brand experience: they combine brand strategy/design with structural packaging, prototyping and production capabilities.
   • My take: Strong contender if you're considering distinctive mailers, boxes, garment packaging, inserts, labels, etc.

4. SO Dsgn — best if packaging is a major priority
   • Chicago studio at 1719 S Clinton St.
   • Their focus is unusually integrated: brand design + product innovation + packaging, including packaging strategy and production. www.so-design.co
   • My take: Worth contacting if you're developing a sophisticated physical unboxing system rather than just a branded shipping box.

5. Damen Jackson — packaging-forward option in your neighborhood
   • 954 W Washington Blvd, Suite 750, West Loop.
   • Focuses on brand strategy, identity, packaging and product-line architecture.
   • My take: A good practical option if you want someone who can take the refreshed identity all the way into packaging systems.

If it were my brand

I'd contact Design B&B, ColorJar, and COHO first.

I'd frame the project as:

“We’re an established online clothing label based in the West Loop looking to modernize our visual identity and create a cohesive packaging/unboxing system. We’re looking for a partner who can rethink the identity—not just refresh the logo—and translate it across e-commerce, shipping packaging, garment packaging, labels, inserts and other physical touchpoints.”

That wording will help you attract agencies thinking about the brand system, rather than vendors who will simply make you a prettier logo and box.

One caveat: the agencies above have varying degrees of fashion-specific experience; several are stronger in broader consumer branding/packaging. If you tell me your brand name, approximate price point (e.g. $80 tees vs. $400 garments), and aesthetic (minimal/luxury/streetwear/Y2K/etc.), I can narrow this to 3 Chicago agencies whose portfolios are closest to your actual brand.

Since you’re a West Loop–based online clothing label, I’d prioritize agencies that can make the identity feel fashion-forward and carry it through physical packaging, hangtags, mailers, labels, and the unboxing experience.

My shortlist

1. ColorJar — strongest overall fit
   • Chicago-based and explicitly does brand redesign, visual identity systems, packaging, and web.
   • Their portfolio includes DTC/consumer brands and packaging work, plus a West Loop hospitality rebrand. www.colorjar.com
   • Who I'd contact: their general new-business/contact team.
   • ColorJar

2. ALL FOR™ Agency — best for a smaller, hands-on partner
   • Founder-led studio specifically offering brand strategy, logo/visual identity, rebranding, packaging, labels, and packaging systems.
   • Their positioning suggests a good fit if you're an emerging label that doesn't want a huge agency process. allfor.agencywestloopmedia.com
   • ALL FOR™

3. SO Dsgn — best for a premium/design-led direction
   • Dedicated studios for brand design and packaging, with a strong lifestyle/consumer orientation.
   • Worth talking to if you're trying to move the label toward a more elevated, editorial or luxury aesthetic. www.so-design.co
   • SO Dsgn

4. MAKSIM — especially interesting for fashion
   • Their work includes the rebrand of Chicago fashion designer Anna Brown Studio, including identity, typography, social, stationery and hangtags.
   • That's unusually close to your use case. maksim.design
   • MAKSIM

5. West Loop Media — convenient local option
   • Actually operates around your neighborhood and offers branding/identity plus creative work including product packaging.
   • I'd consider them if you want branding tied closely to ecommerce, content and digital marketing rather than a pure design studio. westloopmedia.com
   • West Loop Media

Who I'd contact first

I'd send briefs to ColorJar, MAKSIM, and ALL FOR™. They give you three useful perspectives:

• ColorJar: strategic, established brand agency
• MAKSIM: fashion-specific sensibility
• ALL FOR™: nimble, founder-friendly branding + packaging

When you reach out, don't just ask for a "logo refresh." Tell them you're looking for a complete visual identity modernization + packaging/unboxing system. Ask to see fashion/apparel or similarly premium DTC work, and specifically ask whether they handle production-ready files, print/vendor coordination, hangtags, garment labels, shipping boxes/mailers, tissue/stickers, and inserts.

If you give me your brand name + Instagram/site, I can also compare these agencies against your current aesthetic and tell you which 2–3 are the best stylistic match.

Since you’re in the West Loop, I’d prioritize agencies that can handle a fashion/DTC identity refresh plus physical packaging, rather than a generic marketing firm.

My shortlist

1. Design B&B — best overall fit
   • 833 W Jackson Blvd, West Loop
   • Particularly strong for brand identity + packaging systems. They describe their packaging work as including portfolio systems, physical comps, line extensions, and production-ready files. www.designbandb.com
   • This would be my first call if you want the label to feel substantially more contemporary and premium without losing its existing equity.
   • Design B&B website

2. Suite Creative Studio — best if fashion expertise matters most
   • 1564 N Damen Ave
   • More boutique and fashion-oriented: their capabilities include fashion design/concept development, prints/textiles, and branding, and they specifically work with emerging fashion brands and founders.
   • I'd talk to them if the project involves reworking the actual fashion brand aesthetic, not just your boxes and labels.

3. Carrmichael Design — boutique identity + packaging option
   • 515 N Noble St
   • Focuses on brand identity, packaging, and visual systems, which makes it a good candidate if you want a smaller studio with hands-on creative involvement.

4. Firebelly Design — strongest strategic/design alternative
   • 1402 N Western Ave
   • Their services span brand strategy, naming, visual identity, packaging, typography, guidelines, and digital experiences.
   • I'd consider them if the visual refresh is really a positioning/rebrand, rather than simply making the current identity prettier.

5. PKG Brand Design — packaging-heavy option
   • 2045 W Grand Ave
   • Especially good if packaging is the centerpiece. They cover brand strategy, identity, structural packaging, production artwork, and print specifications. www.pkgbranding.com
   • Probably more packaging/CPG-oriented than fashion-oriented, so I'd put them behind Design B&B for your particular brief.

Who I'd contact first

Design B&B → Suite Creative → Carrmichael.

Design B&B is the particularly convenient choice because they're actually in the West Loop and their offering lines up unusually well with your two needs: modernizing the identity and translating it into a cohesive physical packaging system. www.designbandb.com

When you contact them, I'd send a concise brief covering:

• current brand + what feels dated
• target customer you're trying to attract now
• 3–5 brands whose visual language you admire
• packaging formats (mailer, tissue, hangtags, garment bags, boxes, etc.)
• approximate annual/SKU volume
• launch date
• whether you want strategy + identity + packaging production, or design only
• rough budget range

If you give me your label name and price point/aesthetic (e.g. contemporary luxury, streetwear, minimalist, feminine, avant-garde), I can narrow this to 3 agencies whose portfolios are closest to your brand and tell you exactly what I'd ask each one.

Since you’re a West Loop–based online clothing label, I’d prioritize studios that can handle a full visual identity system plus physical packaging, rather than agencies that mainly do marketing.

My shortlist

1. Design B&B — West Loop
   • Best overall fit. They’re actually in the West Loop at 833 W Jackson Blvd.
   • Strong on brand strategy, identity systems, packaging, and consumer-facing brands. Their packaging work includes production-ready releases and systems that can scale. www.designbandb.com
   • Contact: (312) 753-3037 / hello@designbandb.com.
   • Design B&B website

2. ColorJar — Fulton Market
   • Particularly interesting if you want a modern repositioning, not merely a prettier logo.
   • They combine positioning/messaging with identity, packaging, web, campaigns, and other brand touchpoints, and are located at 1000 W Fulton Market. www.brandedagency.com
   • Contact: (312) 448-8192.
   • ColorJar website

3. Damen Jackson — West Loop
   • Worth contacting if packaging is a major part of the project.
   • Their work centers on brand strategy, identity, packaging, and product-line architecture, and they have a West Loop address at 954 W Washington Blvd. www.alphagraphics.com
   • Contact: (312) 277-0702.
   • Damen Jackson website

4. COHO Creative — West Loop
   • A good option if you're looking for something more ambitious/strategic: brand strategy + identity + packaging, with access to structural packaging, prototyping, and engineering capabilities.
   • Their Chicago office is at 222 N Justine St. www.designbandb.comwww.so-design.co
   • COHO Creative website

5. SO Dsgn — Chicago
   • Strong choice if your packaging needs to feel high-end, tactile, and product-led.
   • They explicitly combine brand design, product innovation, and packaging design, including packaging strategy and production support. www.designbandb.comwww.so-design.co
   • SO Dsgn website

Who I'd contact first

I'd send briefs to Design B&B, ColorJar, and Damen Jackson. They give you three useful perspectives:

• Design B&B: strongest apparent match for a consumer brand needing identity + packaging.
• ColorJar: strongest if you're questioning the brand's overall positioning and want a more contemporary brand world.
• Damen Jackson: strongest if packaging/physical presentation is going to be a substantial part of the engagement.

For a clothing label specifically, I'd ask each agency to show you 3–5 examples of fashion/apparel, lifestyle, beauty, or other premium consumer brands they've worked on—not just generic corporate branding. I'd also ask whether they can design the entire unboxing system: mailer/box, tissue, stickers, hangtags, cards, labels, inserts, and e-commerce visual language.

If you tell me roughly your brand's price point (e.g. $80 tees vs. $400 garments), aesthetic, and approximate rebrand budget, I can narrow these down to the 2 agencies I'd actually pitch first.

For a West Loop–based online clothing label, I’d prioritize agencies that understand fashion/lifestyle branding, e-commerce touchpoints, premium unboxing, and scalable identity systems (not just logos). These are the ones I’d put on your outreach list:

Best fits for a modern fashion label

1. Design B&B — West Loop

• Strong local fit since they’re in the neighborhood.
• Good option for a full identity refresh: brand strategy, visual system, typography, packaging, and campaign assets.
• I’d contact them if you want a more editorial, design-forward repositioning.

2. ColorJar — Fulton Market / West Loop

• Boutique brand strategy and design consultancy nearby.
• Their work spans identity systems, packaging, websites, and campaigns, which fits a DTC clothing brand that needs consistency across Shopify, social, inserts, and boxes. www.thinkkaleidoscope.comwww.seed-house.com

3. Multiple Inc. — West Loop

• Independent brand strategy and design agency located in the West Loop.
• A good match if you need a complete ecosystem: identity, packaging, digital, and brand touchpoints.

4. COHO Creative — West Loop

• Local studio focused on brand strategy and design.
• Worth considering if you want a collaborative boutique partner rather than a large agency.

Strong packaging + consumer-brand specialists

5. Damen Jackson — West Loop

• Particularly relevant if packaging is a major priority.
• They highlight brand strategy, identity, packaging design, and product-related design work. damenjackson.com

6. Kaleidoscope

• One of Chicago’s stronger packaging-focused studios.
• Best if you want elevated physical experiences: mailers, boxes, inserts, retail-ready systems, and production execution. www.thinkkaleidoscope.com

7. Seedhouse

• Packaging and brand identity specialist with a strategy-heavy approach.
• More consumer-product oriented, but could be valuable if your clothing label is expanding into accessories, beauty, home, or lifestyle categories. www.seed-house.com

Smaller/founder-friendly studios

8. Bluetiful Design

• Boutique option for founders wanting close collaboration.
• Focuses on brand identity, packaging, and website design. www.bluetifuldesign.com

9. Dania Kheder Design — Fulton / West Loop

• A nearby independent designer with branding and packaging as a core focus.

For a fashion label specifically, I’d probably start with:

1. Design B&B — if you want a sharper luxury/editorial identity
2. ColorJar — if you’re scaling DTC and need a full brand system
3. Multiple Inc. — if you want identity + digital + packaging cohesion
4. Damen Jackson — if packaging/unboxing is the centerpiece

When you contact them, send:

• current logo + brand assets
• website/social links
• 3–5 competitor brands you admire
• target customer description
• what you want changed (logo only vs. full identity, packaging, photography direction, Shopify, etc.)
• expected launch timeline

That will usually get you a much more useful first conversation than simply asking for “a rebrand.”

Since you’re in the West Loop, I’d prioritize agencies that can handle both the brand identity system and the physical packaging, rather than hiring a logo studio and packaging designer separately.

My shortlist

1. Design B&B — best overall fit
   • 833 W Jackson Blvd, West Loop
   • Their work explicitly spans brand strategy, identity, packaging, brand architecture and verbal identity. They’re especially oriented toward consumer brands and creating systems that work across physical and digital touchpoints. www.designbandb.com
   • Who I'd contact: their general studio inquiry at hello@designbandb.com. www.designbandb.com
   • Why: If your clothing label needs a genuinely modern brand world—not just a prettier logo—this is where I'd start.

2. ColorJar — strongest nearby full rebrand option
   • 1000 W Fulton Market
   • They combine brand strategy, positioning, identity, packaging, websites and campaigns, so they can think through how your packaging relates to the broader ecommerce/customer experience.
   • Why: Particularly interesting if you're scaling and need a more sophisticated brand architecture rather than simply refreshing the visuals.

3. COHO Creative — strong strategy + design option
   • 222 N Justine St
   • Their capabilities span brand strategy, visual identity and packaging, with a broader product/packaging-design capability behind them.
   • Why: Worth talking to if your packaging is becoming an important part of the unboxing experience and you want something more distinctive than standard apparel mailers.

4. Damen Jackson — packaging-heavy specialist
   • 954 W Washington Blvd
   • They focus heavily on branding and packaging, including identity systems, packaging design and product-line architecture.
   • Why: I'd put them on the list if you're moving toward multiple SKUs, collections, or a retail presence.

5. Dania Kheder Design — boutique option
   • 1623 W Fulton St
   • Particularly interesting because the studio appears to put branding and packaging at the center of its work, including brand books and packaging systems.
   • Why: I'd investigate this one if you want a more hands-on boutique relationship rather than a larger agency process.

Who I'd contact first

Design B&B → ColorJar → COHO Creative.

For an online clothing label, I'd tell them you're not looking for "a new logo." You're looking for a visual identity modernization + packaging/unboxing system that works across:

• logo/wordmark and typography
• color and graphic language
• garment labels/hangtags
• shipping boxes/mailers
• tissue, stickers and inserts
• ecommerce/social imagery
• collection/campaign art direction
• brand guidelines

That framing will get you much better proposals.

If I were choosing one to approach first, I'd start with Design B&B because they're right in the West Loop and their published capabilities line up unusually well with a consumer brand refresh plus packaging system. www.designbandb.com

Design B&B
ColorJar