ChatGPT answers, unedited

• Solid Digital - 100 N LaSalle St #1400, Chicago, IL 60602, United States
• Marcel Digital - 445 W Erie St #200, Chicago, IL 60654, United States
• VisualFizz - 875 N Michigan Ave 31st floor, Chicago, IL 60611, United States
• Straight North - 200 N Green St Fl 3, Chicago, IL 60607, United States
• RSXigital | B2B Lead Generation & Performance Marketing Agency in Chicago, USA - 71 S Wacker Dr, Chicago, IL 60606, United States
• Sixth City Marketing - 620 N La Salle Dr Ste 415, Chicago, IL 60654, United States
• Chicago Website Design SEO Company - 10 S Riverside Plaza #875, Chicago, IL 60606, United States
• OneIMS - 110 N Wacker Dr Suite 2500A, Chicago, IL 60606, United States
• Alpha Efficiency - Web Design Chicago Agency - 875 N Michigan Ave, Chicago, IL 60611, United States
• Digital People - 161 N Clark St, Chicago, IL 60601, United States
• Smartdept - 309 W Washington St, Ste 430, Chicago, IL 60606
• Americaneagle.com, Inc. - 200 W Jackson Blvd Fl 22, Chicago, IL 60606, United States
• Operation Technology - 211 W Wacker Dr 3rd Floor, Chicago, IL 60606, United States
• SEOLEVELUP Website Design SEO Company Chicago - 355 N Laflin St Ste 101C, Chicago, IL 60607, United States
• Brand Vision Marketing - Web Design & Branding - 30 N Michigan Ave #504, Chicago, IL 60602, United States

For a Chicago staffing firm where the website’s primary job is generating qualified employer leads, I’d put these agencies on the shortlist:

• Solid Digital — 100 N LaSalle St. Strong B2B orientation and specifically builds conversion-focused websites tied to growth. They’ve also worked with Hireology, an applicant-tracking provider, which gives them some relevant staffing/recruiting-adjacent experience. Solid Digital

soliddigital.com

• Marcel Digital — 445 W Erie St. Particularly worth considering if you want the redesign tightly connected to SEO, CRM/marketing automation, analytics, and lead qualification rather than treating the website as a standalone creative project. Their B2B web offering explicitly emphasizes lead generation and CRM integration. Marcel Digital

marceldigital.com

• VisualFizz — 875 N Michigan Ave. A B2B-focused agency combining positioning, website work, SEO, PPC and lead generation. Their published case studies include measurable improvements in organic form submissions and demo conversions. VisualFizz VisualFizz

visualfizz.com

• Straight North — 200 N Green St. Their positioning is particularly relevant if your KPI is inbound leads rather than simply a prettier website: SEO, CRO, paid media and web development are integrated into the offering. Straight North

straightnorth.com

• RSXigital | B2B Lead Generation & Performance Marketing Agency in Chicago, USA — 71 S Wacker Dr. More performance-marketing-heavy than a traditional design shop. They focus on B2B lead qualification, landing pages, paid search/LinkedIn, SEO and connecting marketing activity to sales pipeline. That could be attractive if you're trying to improve lead quality, not just lead volume. RSXigital

rsxigital.com

• Sixth City Marketing — 620 N LaSalle Dr. Another option for a redesign-plus-growth engagement, with website development, SEO and paid media oriented around measurable lead generation.

How I'd structure the RFP

For a staffing business, I wouldn't ask agencies simply for "a website redesign." I'd ask each one to propose how they'd improve:

1. Employer conversion — prominent paths for "Hire Talent," "Request Staff," etc.
2. Candidate vs. client journeys — keeping job seekers from overwhelming the employer-lead funnel.
3. Vertical landing pages — e.g. healthcare staffing, finance, industrial, administrative, depending on your specialties.
4. Location pages — particularly useful if you recruit across multiple Chicago-area markets.
5. Lead qualification — forms that capture company, hiring need, volume, timeline and role type rather than just name/email.
6. CRM integration and attribution — so you can measure qualified employer opportunities, not just form fills.
7. SEO/content architecture — especially around searches such as "Chicago staffing agency," "temporary staffing Chicago," and your specific verticals.
8. Conversion testing after launch — make CRO an ongoing deliverable rather than declaring victory at launch.

For an initial pitch round, I'd probably invite Solid Digital, Marcel Digital, VisualFizz and Straight North. That's not a ranking; they're simply four agencies whose publicly documented capabilities overlap particularly well with a B2B staffing firm's redesign + lead-generation brief. Solid Digital VisualFizz Marcel Digital Straight North

If you tell me your approximate website budget (e.g. $15–25k, $25–50k, $50k+) and what type of staffing you specialize in, I can narrow this to a more targeted RFP shortlist and compare their relevant case studies, services, locations, and likely fit.

• Solid Digital - 100 N LaSalle St #1400, Chicago, IL 60602, United States
• Marcel Digital - 445 W Erie St #200, Chicago, IL 60654, United States
• VisualFizz - 875 N Michigan Ave 31st floor, Chicago, IL 60611, United States
• Straight North - 200 N Green St Fl 3, Chicago, IL 60607, United States
• RSXigital | B2B Lead Generation & Performance Marketing Agency in Chicago, USA - 71 S Wacker Dr, Chicago, IL 60606, United States
• Chicago Website Design SEO Company - 10 S Riverside Plaza #875, Chicago, IL 60606, United States
• OneIMS - 110 N Wacker Dr Suite 2500A, Chicago, IL 60606, United States
• Sixth City Marketing - 620 N La Salle Dr Ste 415, Chicago, IL 60654, United States
• Alpha Efficiency - Web Design Chicago Agency - 875 N Michigan Ave, Chicago, IL 60611, United States
• Clique Studios - 20 N Wacker Dr Ste 1075, Chicago, IL 60606, United States
• Americaneagle.com, Inc. - 200 W Jackson Blvd Fl 22, Chicago, IL 60606, United States
• The Office of Experience, LLC - 980 N Michigan Ave Ste 1090, Chicago, IL 60611, United States
• One North, A TEKsystems Company - 227 W Monroe St #3500, Chicago, IL 60606, United States

For a Chicago staffing firm looking specifically for a website redesign that generates qualified employer leads, I’d put these agencies on your shortlist. I’m emphasizing firms with downtown offices and demonstrated B2B, conversion, SEO, or lead-gen capabilities—not just firms that make attractive websites.

• Solid Digital — 100 N LaSalle St. Their positioning is unusually close to your brief: B2B website strategy/design, UX, SEO, and growth. They specifically cite work with Hireology, an applicant-tracking provider, which makes their familiarity with recruiting/HR technology particularly relevant. Solid Digital

soliddigital.com

• Marcel Digital — 445 W Erie St. Strong choice if you want the redesign tightly connected to SEO, CRO, analytics, CRM/marketing automation, and lead generation. Their B2B web-development offering explicitly covers buyer journeys from top-of-funnel content through lead capture and CRM integration. Marcel Digital

marceldigital.com

• VisualFizz — 875 N Michigan Ave. A B2B-focused agency combining branding, website work, SEO, paid media, content, and performance marketing. This could make sense if your site needs a positioning/messaging overhaul as well as a redesign—important for staffing firms competing on specialization and credibility. VisualFizz

visualfizz.com

• Straight North — 200 N Green St. Their website-development offering is explicitly built around lead generation, SEO, UX and conversion optimization, rather than treating the website as a standalone creative project. Straight North

straightnorth.com

• RSXigital | B2B Lead Generation & Performance Marketing Agency in Chicago, USA — 71 S Wacker Dr. Worth considering if your primary KPI is qualified staffing-client pipeline, rather than simply traffic or form submissions. They combine B2B SEO, paid search/LinkedIn, landing pages, qualification, and CRM/pipeline reporting. RSXigital

rsxigital.com

How I'd structure the shortlist

For a staffing firm, I'd probably take Solid Digital, Marcel Digital, VisualFizz, and Straight North into the first round of conversations. They give you four somewhat different approaches:

One thing I'd be careful about in the RFP: don't ask agencies simply to "increase leads." For staffing, you probably want them measuring something closer to qualified employer opportunities—e.g. companies requesting recruiting help, calls from hiring managers, or opportunities that match your target industries/roles. Otherwise an agency can make the site look dramatically more successful by generating low-quality candidate inquiries.

I'd also ask each agency to show you one B2B service-company redesign where they can demonstrate before/after conversion metrics, and have them explain how they'd distinguish candidate traffic from employer/client traffic.

If you tell me roughly your annual website/marketing budget (e.g. <$25k, $25–50k, $50–100k, $100k+), I can narrow this to a practical 3-agency RFP shortlist and give you the questions I'd use to evaluate their proposals.

• Orbit Media Studios - 4043 N Ravenswood Ave #316, Chicago, IL 60613, United States
• Clique Studios - 20 N Wacker Dr Ste 1075, Chicago, IL 60606, United States
• Marcel Digital - 445 W Erie St #200, Chicago, IL 60654, United States
• VisualFizz - 875 N Michigan Ave 31st floor, Chicago, IL 60611, United States
• One North, A TEKsystems Company - 227 W Monroe St #3500, Chicago, IL 60606, United States
• Flamingo Agency - 3752 N Southport Ave, Chicago, IL 60613, United States
• Chicago Website Design SEO Company - 10 S Riverside Plaza #875, Chicago, IL 60606, United States
• RSXigital | B2B Lead Generation & Performance Marketing Agency in Chicago, USA - 71 S Wacker Dr, Chicago, IL 60606, United States
• YourPortal - 2211 N Elston Ave Ste 208, Chicago, IL 60614, United States
• Comrade Digital Marketing Agency - 332 S Michigan Ave #900, Chicago, IL 60604, United States
• Brand Vision Marketing - Web Design & Branding - 30 N Michigan Ave #504, Chicago, IL 60602, United States
• Sixth City Marketing - 620 N La Salle Dr Ste 415, Chicago, IL 60654, United States
• OneIMS - 110 N Wacker Dr Suite 2500A, Chicago, IL 60606, United States
• SITE IT NOW - 1016 W Jackson Blvd, Chicago, IL 60607, United States
• Alpha Efficiency - Web Design Chicago Agency - 875 N Michigan Ave, Chicago, IL 60611, United States

For a Chicago staffing firm where the website’s job is to generate qualified client leads, I’d put these agencies on the shortlist. I’m focusing on firms that combine website strategy/design with SEO, conversion optimization, analytics, and B2B marketing—not just firms that make attractive sites.

Shortlist

• Orbit Media Studios — Strong fit for lead-gen website redesigns. Orbit explicitly focuses on B2B lead-generation websites, SEO, conversion optimization, content, analytics, and ongoing optimization. Most relevantly, it publishes a case study for The Horton Group showing a 26% increase in qualified leads. Orbit Media Studios Orbit Media Studios

Consider if: you want the website itself to become a measurable acquisition channel rather than simply refreshing the design.

• Clique Studios — Strong fit for a larger strategic redesign. Their Chicago office is at 20 N Wacker, and their offering spans strategy, UX, content, engineering, SEO, CRO, analytics, and CRM/marketing integrations. Clique Studios

Consider if: your site is complicated, needs a significant replatform/integration effort, or you want an agency capable of staying involved after launch.

• Marcel Digital — Interesting B2B/performance-marketing option downtown. They're at 20 N Wacker and combine web development with SEO, paid media, CRO and analytics. Their positioning specifically addresses B2B organizations where lead quality and measurement matter.

Consider if: you want the redesign tightly connected to paid acquisition, SEO and conversion measurement.

• VisualFizz — Worth considering if positioning/brand is a major part of the project. They're downtown-adjacent at 875 N Michigan and position themselves as a B2B-focused agency spanning branding, web and performance marketing.

Consider if: your staffing firm needs to differentiate itself in a crowded market and the project is partly a brand/messaging overhaul.

• One North, A TEKsystems Company — Enterprise-scale option. They're at 227 W Monroe and cover strategy, UX, design, engineering, CMS/DXP implementation, analytics and ongoing digital operations. Their public work skews toward larger organizations and complex digital ecosystems.

Consider if: you're a sizeable staffing organization with sophisticated technology, multiple audiences/brands, or complex integrations. For a straightforward lead-gen redesign, their enterprise orientation may be more than you need.

How I'd structure the RFP

I'd invite Orbit, Clique, and Marcel to pitch against the same brief. That gives you three meaningfully different approaches without creating a 10-agency beauty contest.

For a staffing firm, I'd specifically ask each agency to demonstrate how they'd improve:

1. Employer/client segmentation — separate journeys for companies looking for talent vs. candidates looking for jobs.
2. Conversion architecture — e.g. “Request Talent,” “Talk to a Recruiter,” industry-specific landing pages and high-intent CTAs.
3. SEO — especially local/Chicago searches plus industry- and role-specific searches.
4. Lead qualification — forms that capture enough information for sales without killing conversion rate.
5. CRM integration — attribution from website visit → lead → opportunity → placement/revenue.
6. Proof/credibility — case studies, placement statistics, testimonials and vertical expertise.
7. Post-launch CRO — require them to explain what they'll test in the first 90–180 days rather than treating launch as the finish line.

One particularly useful benchmark: Orbit says its websites are built around SEO, conversion optimization, analytics and measurable lead generation, and its published Horton Group case study reports a 26% increase in qualified leads. Orbit Media Studios Orbit Media Studios

If I were preparing the vendor shortlist, I'd start with Orbit, Clique, and Marcel, then use VisualFizz as the fourth proposal if brand repositioning is important. That's a shortlist based on documented service fit rather than a ranking of the agencies.

• Solid Digital - 100 N LaSalle St #1400, Chicago, IL 60602, United States
• Marcel Digital - 445 W Erie St #200, Chicago, IL 60654, United States
• VisualFizz - 875 N Michigan Ave 31st floor, Chicago, IL 60611, United States
• RSXigital | B2B Lead Generation & Performance Marketing Agency in Chicago, USA - 71 S Wacker Dr, Chicago, IL 60606, United States
• Angle180 - 141 W Jackson Blvd #4236, Chicago, IL 60604, United States
• Americaneagle.com, Inc. - 200 W Jackson Blvd Fl 22, Chicago, IL 60606, United States
• Chicago Website Design SEO Company - 10 S Riverside Plaza #875, Chicago, IL 60606, United States
• Straight North - 200 N Green St Fl 3, Chicago, IL 60607, United States
• Alpha Efficiency - Web Design Chicago Agency - 875 N Michigan Ave, Chicago, IL 60611, United States
• Sixth City Marketing - 620 N La Salle Dr Ste 415, Chicago, IL 60654, United States
• Flamingo Agency - 3752 N Southport Ave, Chicago, IL 60613, United States
• YourPortal - 2211 N Elston Ave Ste 208, Chicago, IL 60614, United States
• Brand Vision Marketing - Web Design & Branding - 30 N Michigan Ave #504, Chicago, IL 60602, United States
• SEOLEVELUP Website Design SEO Company Chicago - 355 N Laflin St Ste 101C, Chicago, IL 60607, United States
• SITE IT NOW - 1016 W Jackson Blvd, Chicago, IL 60607, United States
• Millennial Web Development - 329 W 18th St Ste 413, Chicago, IL 60616, United States

Yes. For a Chicago staffing firm where the website’s primary job is generating qualified employer leads, I’d prioritize agencies with B2B positioning, conversion strategy, CRM/analytics experience, and a track record beyond simply making sites look better.

My shortlist

• Solid Digital — Best overall fit. Their Chicago team is explicitly B2B-focused, and their offering covers website redesign, UX/UI, lead generation, recruiting-oriented sites, SEO and ongoing growth. They’re at 100 N LaSalle St.

Why I’d talk to them: staffing is a trust-heavy B2B sale, and you need the site to communicate specialization, proof, and employer value propositions—not just look modern.

• Marcel Digital — Best for a marketing/measurement-heavy redesign. They combine web development with SEO, CRO, analytics and CRM/marketing automation. Their B2B web work is specifically framed around buyer journeys and lead capture. Marcel Digital

Why I’d talk to them: particularly compelling if you use HubSpot or have sophisticated lead-routing/attribution requirements.

• VisualFizz — Best for B2B positioning + creative. They're at 875 N Michigan Ave and focus heavily on B2B marketing, branding, web redesign, SEO and performance marketing. Their positioning work could be valuable if your staffing firm needs to differentiate itself in a crowded market. VisualFizz
• RSXigital | B2B Lead Generation & Performance Marketing Agency in Chicago, USA — Best if “lead gen” matters more than the redesign itself. Their Chicago office is at 71 S Wacker, and their specialty is B2B pipeline generation: paid search/social, SEO, landing pages, qualification, CRM feedback and pipeline reporting. RSXigital

Why I’d talk to them: if you're ultimately trying to increase qualified job-order opportunities, not merely website conversions.

• Angle180 — Worth a conversation if your staffing niches overlap industrial/construction. They're a Loop-based B2B web/inbound agency with a particularly strong orientation toward qualified leads, SEO, PPC, content and CRO.
• Americaneagle.com, Inc. — The enterprise option. Their downtown office is at 200 W Jackson Blvd, and they offer the full stack of website strategy/design/development, integrations, analytics, marketing and hosting.

Why I’d consider them: if you're a sizable staffing organization with multiple divisions, locations, complex integrations or a substantial existing site.

How I'd narrow it

For a typical mid-market Chicago staffing firm, I'd probably put these three into the first round:

1. Solid Digital → strongest balanced choice
2. Marcel Digital → strongest technical/measurement choice
3. VisualFizz → strongest positioning/creative choice

I'd also get a proposal from RSXigital if your internal goal is specifically “more qualified employer opportunities” rather than “redesign our website.”

One important distinction: don't ask agencies for a generic “website redesign.” Give them a conversion brief built around your funnel: employer lands on site → understands your staffing specialization → sees proof/results → identifies the right service → submits a job-order/contact request → gets routed to the right recruiter/salesperson → opportunity is tracked in CRM.

That will make the proposals much easier to compare.

If you tell me roughly your staffing specialties, current website, company size, and ballpark budget ($15–30k, $30–75k, $75k+), I can narrow this to 3 agencies and compare their likely fit, strengths, weaknesses, and questions to ask in the pitch.

• Solid Digital - 100 N LaSalle St #1400, Chicago, IL 60602, United States
• Marcel Digital - 20 N Wacker Dr Ste 1285, Chicago, IL 60606, United States
• Straight North - 200 N Green St Fl 3, Chicago, IL 60607, United States
• Operation Technology - 211 W Wacker Dr 3rd Floor, Chicago, IL 60606
• Americaneagle.com, Inc. - 200 W Jackson Blvd Fl 22, Chicago, IL 60606, United States
• Brand Vision Marketing - Web Design & Branding - 30 N Michigan Ave #504, Chicago, IL 60602, United States
• Chicago Website Design SEO Company - 10 S Riverside Plaza #875, Chicago, IL 60606, United States
• Alpha Efficiency - Web Design Chicago Agency - 875 N Michigan Ave, Chicago, IL 60611, United States
• 10com Web Development - 205 N Michigan Ave Suit 810, Chicago, IL 60601, United States
• SITE IT NOW - 1016 W Jackson Blvd, Chicago, IL 60607, United States
• Design In Chicago - 159 N Sangamon St Suite 200, Chicago, IL 60607, United States
• DS&P Digital Marketing & PR Agency - 332 S Michigan Ave #900, Chicago, IL 60604, United States
• NEXT! Digital Ad Agency - 55 W Monroe St #2950, Chicago, IL 60603, United States
• Digital Authority Partners - 420 W Huron St Fl 1, Chicago, IL 60654, United States
• Marcel Digital - 445 W Erie St #200, Chicago, IL 60654, United States

For a Chicago staffing firm focused on lead generation, I’d put these on your shortlist:

• Solid Digital — Best overall fit. Downtown B2B specialist with strong UX/web development and growth-marketing capabilities.
• Marcel Digital — Strong choice if you want website + SEO/PPC + CRM/analytics tightly integrated. Their B2B web work explicitly emphasizes lead generation. Marcel Digital
• Straight North — Particularly worth considering if qualified leads and measurable acquisition matter more than flashy creative. Their Chicago team combines web development, SEO, PPC and CRO. Straight North
• Operation Technology — Loop-based option focused on SEO, web design and conversion-oriented sites. Operation Technology
• Americaneagle.com, Inc. — Better suited if you're looking for a larger, more enterprise-grade redesign/integration partner.

My first three calls: Solid Digital, Marcel Digital, and Straight North. For a staffing firm, I'd make agencies demonstrate lead-quality improvement, conversion rates, CRM integration, SEO migration, and recruiting-industry/B2B experience—not just attractive portfolio designs.

If the goal is a website redesign that actually increases qualified staffing leads, I’d prioritize agencies with B2B positioning, conversion strategy, CRM/analytics, and demand-gen experience—not agencies that are primarily brand/design shops.

My shortlist

1. Solid Digital — best overall fit

• Downtown at 100 N LaSalle.
• Strong B2B website specialization and explicitly positions websites around business outcomes and lead generation.
• Particularly interesting for you because it has experience with Hireology, an applicant-tracking provider, so it understands recruiting/workforce technology and the broader talent ecosystem. Solid Digital
• I'd put them at the top of the RFP.
• Marcel Digital — best for sophisticated B2B lead-gen infrastructure

• At 20 N Wacker.
• Their B2B web-development offering specifically addresses longer sales cycles, multiple decision-makers, lead capture, buyer journeys and CRM integration. Marcel Digital
• Good choice if your redesign needs to connect tightly with your CRM, marketing automation, SEO and attribution.
• VisualFizz — best for positioning + website + demand generation

• At 875 N Michigan.
• They focus specifically on established B2B companies and combine branding, web development, SEO and paid acquisition. Visual Fizz
• Their case studies include measurable improvements in organic form submissions and lead generation, which is exactly the kind of evidence I'd want to see in an RFP response.
• OneIMS — worth considering if inbound/demand gen is central

• At 111 E Upper Wacker.
• More of a full-service B2B demand-generation partner than a pure web-design firm, with website work tied to SEO, inbound marketing and lead generation.
• I'd consider them if you want the agency to own more of the post-launch acquisition funnel, rather than just redesigning the site.

How I'd rank them for a staffing firm

One other agency I'd keep on the radar is RSXigital at 71 S Wacker. It is particularly focused on B2B pipeline generation, qualification, landing pages, paid search/LinkedIn and connecting marketing activity to sales outcomes. It may be more useful as a lead-gen partner than as your primary brand/web redesign shop. RSXigital

soliddigital.com · marceldigital.com · visualfizz.com

For your RFP, I'd ask each agency to show: a B2B service-business redesign, before/after conversion metrics, their proposed information architecture for employers vs. job seekers, CRM/form integration, SEO migration plan, and exactly how they would measure qualified staffing opportunities—not merely form fills.

• Solid Digital - 100 N LaSalle St #1400, Chicago, IL 60602, United States
• Marcel Digital - 445 W Erie St #200, Chicago, IL 60654, United States
• VisualFizz - 875 N Michigan Ave 31st floor, Chicago, IL 60611, United States
• RSXigital | B2B Lead Generation & Performance Marketing Agency in Chicago, USA - 71 S Wacker Dr, Chicago, IL 60606, United States
• Comrade Digital Marketing Agency - 332 S Michigan Ave #900, Chicago, IL 60604, United States
• Angle180 - 141 W Jackson Blvd #4236, Chicago, IL 60604, United States
• OneIMS - 110 N Wacker Dr Suite 2500A, Chicago, IL 60606, United States
• Sixth City Marketing - 620 N La Salle Dr Ste 415, Chicago, IL 60654, United States
• VisualFizz - 875 North Michigan Ave, Fl 31, Chicago, IL 60611
• OneIMS - 111 E Upper Wacker Dr, Chicago, IL 60601
• Digital Authority Partners - 420 W Huron St Fl 1, Chicago, IL 60654, United States
• Chicago Website Design SEO Company - 10 S Riverside Plaza #875, Chicago, IL 60606, United States
• Alpha Efficiency - Web Design Chicago Agency - 875 N Michigan Ave, Chicago, IL 60611, United States
• Allevi8 Marketing - 6127 S University Ave Ste 110K, Chicago, IL 60653, United States
• Operation Technology - 211 W Wacker Dr 3rd Floor, Chicago, IL 60606

If the goal is a staffing-firm website that generates qualified employer leads—not just a prettier site—I’d put these Chicago agencies on the shortlist:

1. Solid Digital — best overall fit

• Downtown at 100 N LaSalle.
• Strong B2B website strategy, UX, redesign, and ongoing growth work.
• They explicitly position websites around business outcomes and lead generation, and have worked with Hireology, an applicant-tracking provider, which makes the staffing/recruiting ecosystem particularly relevant. Solid Digital
• My take: Probably the first agency I’d brief if you're looking for a sophisticated B2B site with strong positioning + conversion architecture.
• Marcel Digital — best for lead gen + marketing infrastructure

• Downtown/West Loop area.
• Particularly strong if the redesign needs to connect with CRM, marketing automation, SEO, analytics, and lead tracking rather than living as an isolated website project.
• Their B2B web offering specifically emphasizes buyer journeys, lead generation, and CRM integration. Marcel Digital
• My take: Very compelling if your marketing team cares about attribution and turning the site into part of the revenue engine.
• VisualFizz — best for B2B positioning + brand

• Office at 875 N Michigan Ave.
• B2B-focused across strategy, branding, website design, SEO, paid media, and content. Visual Fizz
• My take: I'd consider them if the current staffing site has a messaging/positioning problem as much as a design problem.
• RSXigital | B2B Lead Generation & Performance Marketing Agency in Chicago, USA — best if pipeline generation is the overriding priority

• 71 S Wacker.
• Their focus is unusually explicit: qualified B2B pipeline, lead qualification, landing pages, Google/LinkedIn Ads, SEO, CRM feedback, and measurement. RSXigital
• My take: Less of a pure "creative redesign shop," more interesting if you want the new site tightly integrated with paid acquisition and sales-qualified-lead metrics.
• Comrade Digital Marketing Agency — good performance-marketing alternative

• 332 S Michigan Ave in the Loop.
• Offers website redesign alongside SEO, paid advertising and conversion-focused marketing.
• Caveat: Their positioning leans heavily toward home services/contractors, so I'd want to see relevant B2B/professional-services work before hiring them for staffing.

How I'd narrow it down

For a Chicago staffing firm, I'd probably invite Solid Digital, Marcel Digital, and VisualFizz to pitch, with RSXigital as the wildcard if paid lead acquisition and pipeline attribution are major priorities.

The brief I'd give all four should specifically ask them to show:

• 2–3 B2B lead-gen redesigns, not generic portfolio pieces.
• How they'd build separate journeys for employers vs. job seekers.
• Their proposed conversion architecture: employer landing pages, forms, CTAs, qualification, etc.
• How they would measure qualified employer leads, opportunities and placements, rather than vanity metrics like traffic.
• SEO migration strategy so the redesign doesn't sacrifice existing rankings.
• CRM/ATS integration and lead routing.
• A concrete post-launch CRO/testing plan.

One important distinction: don't let the agencies pitch this as simply a "website redesign." For a staffing firm, the highest-value project is really positioning + employer acquisition funnel + website + measurement. That's where I'd make the RFP competitive.

If you tell me roughly your company size, target staffing verticals, current website, and approximate redesign budget, I can narrow this to the 3 agencies I'd actually interview and what I'd ask each one in the pitch.

• Solid Digital - 100 N LaSalle St #1400, Chicago, IL 60602, United States
• Marcel Digital - 20 N Wacker Dr Ste 1285, Chicago, IL 60606, United States
• Clique Studios - 20 N Wacker Dr Ste 1075, Chicago, IL 60606, United States
• VisualFizz - 875 N Michigan Ave 31st floor, Chicago, IL 60611, United States
• Angle180 - 141 W Jackson Blvd #4236, Chicago, IL 60604, United States
• Sixth City Marketing - 620 N La Salle Dr Ste 415, Chicago, IL 60654, United States
• Marcel Digital - 445 W Erie St #200, Chicago, IL 60654, United States
• Chicago Website Design SEO Company - 10 S Riverside Plaza #875, Chicago, IL 60606, United States
• Comrade Digital Marketing Agency - 332 S Michigan Ave #900, Chicago, IL 60604, United States
• YourPortal - 2211 N Elston Ave Ste 208, Chicago, IL 60614, United States
• Brand Vision Marketing - Web Design & Branding - 30 N Michigan Ave #504, Chicago, IL 60602, United States
• Digital Authority Partners - 420 W Huron St Fl 1, Chicago, IL 60654, United States
• SEO Design Chicago | Digital Marketing & Web Design Agency - 2068 N Western Ave 1F - Front, Chicago, IL 60647, United States
• Alpha Efficiency - Web Design Chicago Agency - 875 N Michigan Ave, Chicago, IL 60611, United States
• Digital Marketers Chicago - 2835 N Sheffield Ave #209, Chicago, IL 60657, United States
• VisualFizz - 875 North Michigan Ave, Fl 31, Chicago, IL 60611

Yes. For a Chicago staffing firm where the goal is qualified employer leads—not just a prettier site—I’d put these agencies on the shortlist:

1. Solid Digital — Best overall fit

• Downtown at 100 N LaSalle.
• Strong B2B positioning, website strategy, UX, development, and growth marketing.
• Particularly relevant: they have worked with Hireology, an applicant-tracking provider, and explicitly position their sites around measurable B2B growth. Solid Digital
• My take: Probably the first agency I'd interview for a serious staffing-site redesign.
• Marcel Digital — Best for lead-gen + CRM/analytics

• Downtown at 20 N Wacker.
• Their B2B web work explicitly covers buyer journeys, lead generation, CRM integration, SEO and marketing automation. Marcel Digital
• My take: Especially attractive if your redesign needs to connect tightly to HubSpot/CRM, attribution, paid search, and sales reporting.
• Clique Studios — Best for a larger strategic transformation

• Downtown at 20 N Wacker.
• More of a strategy/design/engineering shop than a conventional small marketing agency.
• Their typical project positioning is substantially higher-end—public listings put minimum projects around $50K+.
• My take: Consider them if you're rebuilding the brand, information architecture, integrations and digital experience—not merely redesigning pages.
• VisualFizz — Best B2B brand + demand-gen combination

• 875 N Michigan Ave.
• B2B-focused across positioning, web, SEO, paid media and content. Their positioning is particularly geared toward established companies with complicated buying journeys and multiple stakeholders. VisualFizz
• My take: Strong candidate if your current site has a messaging/positioning problem as much as a design problem.
• Angle180 — Worth considering for conversion-focused B2B

• 141 W Jackson Blvd in the Loop.
• Focuses heavily on B2B websites and qualified-lead generation.
• My take: I'd include them as a challenger alongside Solid Digital and Marcel.

One wildcard I'd definitely interview

Sixth City Marketing is in River North and takes a more SEO/performance-oriented approach to website design. If a large portion of your employer leads need to come through Google—e.g. searches for Chicago staffing agency, IT staffing Chicago, temporary staffing, industry-specific staffing, etc.—they're worth a conversation.

My shortlist

If I were running the agency-selection process, I'd probably issue the RFP to:

• Solid Digital — strongest overall B2B/staffing-adjacent fit
• Marcel Digital — strongest marketing/CRM/measurement fit
• VisualFizz — strongest brand + B2B demand-gen fit
• Angle180 — conversion-focused alternative
• Clique Studios — higher-budget strategic option

One particularly encouraging signal is Orbit Media: although their office is in Ravenswood rather than downtown, they have a dedicated recruitment/staffing website practice and specifically cite staffing clients including Sterling Engineering and Challenger, Gray & Christmas. Orbit Media Studios If "downtown" is a preference rather than a hard requirement, I'd put Orbit on the shortlist too.

For your RFP, I'd make agencies show—not tell—how they'd handle the two-sided staffing funnel: employer acquisition vs. candidate acquisition. The winning redesign should make it immediately obvious where an employer can request talent, while preserving SEO value from job/candidate content and integrating the employer lead into your CRM/ATS.

If you tell me roughly your company size, current site platform (WordPress/Webflow/etc.), and budget ($20–50K, $50–100K, $100K+), I can narrow this to the 3 agencies I'd actually take meetings with and compare their likely strengths/weaknesses.

• Solid Digital - 100 N LaSalle St #1400, Chicago, IL 60602, United States
• Marcel Digital - 445 W Erie St #200, Chicago, IL 60654, United States
• VisualFizz - 875 N Michigan Ave 31st floor, Chicago, IL 60611, United States
• RSXigital | B2B Lead Generation & Performance Marketing Agency in Chicago, USA - 71 S Wacker Dr, Chicago, IL 60606, United States
• Angle180 - 141 W Jackson Blvd #4236, Chicago, IL 60604, United States
• Walker Sands - 55 W Monroe St Ste 3925, Chicago, IL 60603, United States
• Americaneagle.com, Inc. - 200 W Jackson Blvd Fl 22, Chicago, IL 60606, United States
• OneIMS - 110 N Wacker Dr Suite 2500A, Chicago, IL 60606, United States
• OneIMS - 111 E Upper Wacker Dr, Chicago, IL 60601
• Sixth City Marketing - 620 N La Salle Dr Ste 415, Chicago, IL 60654, United States
• VisualFizz - 875 North Michigan Ave, Fl 31, Chicago, IL 60611
• LoSasso Integrated Marketing - 4853 N Ravenswood Ave, Chicago, IL 60640, United States
• The Office of Experience, LLC - 980 N Michigan Ave Ste 1090, Chicago, IL 60611, United States
• ROOT3 Marketing & Business Development - 2035 W Wabansia Ave, Chicago, IL 60647, United States

For a Chicago staffing firm whose primary goal is qualified lead generation, I’d shortlist agencies based less on “pretty websites” and more on B2B positioning, conversion strategy, SEO, CRM integration, and experience with longer sales cycles.

My shortlist

• Solid Digital — Best overall fit.

Downtown at 100 N LaSalle. They specialize in B2B website redesigns, UX, strategy and digital growth, and explicitly frame websites around business outcomes rather than aesthetics. They even cite work for Hireology, an applicant-tracking company, which makes the staffing/recruiting ecosystem particularly relevant. Solid Digital
I'd put them first on the RFP list.

• Marcel Digital — Best for marketing + technology integration.

Their Loop office is at 20 N Wacker. Marcel specifically offers B2B website development designed around the buyer journey, lead capture and CRM integration, plus SEO, paid media and CRO. Marcel Digital
Strong choice if your redesign needs to connect with HubSpot/CRM, marketing automation, analytics, etc.

• VisualFizz — Best for positioning + brand refresh.

Based at 875 N Michigan, they focus heavily on B2B companies and combine brand positioning, web, SEO and demand generation. This could be especially valuable if your current staffing site feels interchangeable with competitors and you need sharper differentiation. VisualFizz

• RSXigital | B2B Lead Generation & Performance Marketing Agency in Chicago, USA — Best if “lead gen” is the priority over creative.

At 71 S Wacker, their offering is explicitly built around qualified B2B pipeline: landing pages, paid search/LinkedIn, SEO, qualification, CRM feedback and pipeline measurement. RSXigital
I'd consider them if you want the website redesign to be part of a broader demand-generation program.

• Angle180 — Worth considering for a conversion-focused B2B site.

At 141 W Jackson, they're oriented toward B2B lead generation and inbound marketing, with an emphasis on website conversion and ongoing SEO/PPC/content/CRO. Their sweet spot appears somewhat more industrial/construction than staffing, though.

• Walker Sands — The “bigger strategic agency” option.

Their Loop office is at 55 W Monroe. They're a broader B2B growth/communications agency combining brand, PR, demand generation and digital performance. I'd look here if you're contemplating a major repositioning, not simply a website rebuild.

How I'd rank them for a staffing firm

One other agency worth knowing is Americaneagle.com, Inc. at 200 W Jackson. They're much more of an enterprise digital/web organization, so I'd only put them into the mix if your staffing firm has substantial technical, integration, multi-location or enterprise CMS requirements.

What I'd ask each agency

Don't just send them “we need a new website.” Give them the business problem:

“We want the new site to increase qualified employer leads, improve conversion from organic/paid traffic, clearly differentiate our staffing specialties, and give marketing visibility into which channels and pages generate actual opportunities.”

Then ask each finalist to show you:

• 2–3 B2B lead-gen redesigns they've actually launched.
• Before/after conversion metrics, not just screenshots.
• Their proposed information architecture for staffing—employers vs. job seekers, industries, specialties, locations, etc.
• How they'll distinguish employer lead generation from candidate acquisition.
• Their approach to SEO migration so you don't lose existing rankings.
• CRM/form/ATS integration experience.
• How they'll measure MQL → SQL → opportunity, rather than celebrating form fills.
• What they'll continue doing after launch to improve conversion.

If I were running the RFP, I'd invite Solid Digital, Marcel Digital, VisualFizz and RSXigital to pitch. That gives you four meaningfully different approaches—B2B web specialist, marketing/technology integrator, brand-led B2B agency, and performance/lead-gen specialist—rather than four agencies selling essentially the same website package.

• Marcel Digital - 445 W Erie St #200, Chicago, IL 60654, United States
• Alpha Efficiency - Web Design Chicago Agency - 875 N Michigan Ave, Chicago, IL 60611, United States
• Comrade Digital Marketing Agency - 332 S Michigan Ave #900, Chicago, IL 60604, United States
• Americaneagle.com, Inc. - 200 W Jackson Blvd Fl 22, Chicago, IL 60606, United States
• Brand Vision Marketing - Web Design & Branding - 30 N Michigan Ave #504, Chicago, IL 60602, United States
• EM Search Consulting, LLC. - 330 N Ashland Ave, Chicago, IL 60607, United States
• Flamingo Agency - 3752 N Southport Ave, Chicago, IL 60613, United States
• Allevi8 Marketing - 6127 S University Ave Ste 110K, Chicago, IL 60653, United States
• RedShark SEO - 65 W Erie St #1901, Chicago, IL 60654, United States
• Chicago Website Design SEO Company - 10 S Riverside Plaza #875, Chicago, IL 60606, United States
• YourPortal - 2211 N Elston Ave Ste 208, Chicago, IL 60614, United States
• Sixth City Marketing - 620 N La Salle Dr Ste 415, Chicago, IL 60654, United States
• SEO Design Chicago | Digital Marketing & Web Design Agency - 2068 N Western Ave 1F - Front, Chicago, IL 60647, United States
• SEOLEVELUP Website Design SEO Company Chicago - 355 N Laflin St Ste 101C, Chicago, IL 60607, United States
• Digital Third Coast - 2540 W North Ave, Chicago, IL 60647, United States

Yes. For a Chicago staffing firm whose primary goal is employer lead generation, I’d prioritize agencies that understand both B2B conversion and recruiting/staffing—not just firms that make attractive brochure sites.

My shortlist

• Marcel Digital — Downtown / River North

Strong candidate if you want a sophisticated B2B site tied to analytics, SEO, conversion optimization, and a broader digital strategy. Their Chicago office is downtown, and their positioning is particularly relevant to complex B2B sites where the website needs to function as a lead-generation engine. Operation Technology
Best for: a substantial redesign with sophisticated measurement and growth marketing.

• Alpha Efficiency - Web Design Chicago Agency — Streeterville

Worth considering if you want a more boutique Chicago partner. Their focus is custom web design, UX, messaging clarity, SEO and conversion paths, specifically for established businesses with underperforming sites.
Best for: a polished redesign without going to a huge agency.

• Comrade Digital Marketing Agency — The Loop

Their model combines website work, SEO, paid acquisition, CRO and tracking rather than treating the website as a standalone project. The caveat: their strongest vertical specialization appears to be home services, so I'd explicitly ask for B2B staffing/recruiting examples before shortlisting them.
Best for: a site + paid/organic acquisition program.

• Americaneagle.com, Inc. — West Loop/Downtown

A substantially larger option, with capabilities spanning UX, web development, integrations, digital marketing, analytics and ongoing support. Operation Technology
Best for: a larger staffing organization with complicated ATS/CRM integrations or multiple business lines.

• Brand Vision Marketing - Web Design & Branding — Michigan Avenue

Particularly interesting if your current problem is positioning as much as website UX. They combine brand strategy, identity, website redesign and SEO.
Best for: a staffing firm that needs to look more differentiated/premium before pouring more traffic into the site.

One wildcard I'd absolutely interview

Orbit Media isn't in the downtown core, but I'd put them ahead of several downtown agencies for this particular brief. They have a dedicated recruitment/staffing website practice, explicitly discussing employer leads, candidate journeys, SEO, conversion copywriting, job-board functionality and ATS-related requirements. They've also published staffing/recruiting projects including Sterling Engineering, Smoothstack and James Drury Partners. Orbit Media Studios

That industry specialization is a big advantage: a generic agency has to learn how staffing works; Orbit already speaks the language.

How I'd narrow it to 3

I'd invite Orbit + Marcel Digital + Alpha Efficiency to pitch.

And I would not make the RFP primarily about "redesigning the website." I'd give them a goal such as:

Increase qualified employer leads while making it dramatically easier for candidates to find jobs and apply.

Then require each agency to show:

• How they'd separate the employer vs. candidate journey
• Their proposed conversion architecture for employer leads
• How they'd integrate with your ATS/CRM
• SEO strategy for your highest-value staffing verticals and Chicago searches
• How they'll measure qualified leads, not merely form submissions
• 2–3 relevant staffing/recruiting case studies
• Their approach to landing pages for paid search
• Post-launch CRO/A/B testing
• Who actually does the strategy, copy, UX and development
• Total project cost and ongoing optimization cost

One other specialist worth knowing is Staffing Future. It is less of a traditional Chicago design agency and more of a staffing-specific website/lead-generation platform, with ATS integrations, employer lead generation, job search, matching and conversion functionality. Staffing Future If your current site has significant ATS/job-board limitations, I'd include them in the evaluation alongside the agencies.

If you tell me roughly your annual revenue/site traffic, staffing verticals (IT, healthcare, industrial, etc.), current CMS/ATS, and redesign budget, I can narrow this to 3 agencies and give you a side-by-side scorecard of likely fit, strengths, weaknesses, and questions to ask each in the pitch.

Increase qualified employer leads while making it dramatically easier for candidates to find jobs and apply.

Then require each agency to show:

• Comrade Digital Marketing Agency - 332 S Michigan Ave #900, Chicago, IL 60604
• ArtVersion® Creative Agency - 211 W Wacker Dr Ste 1130, Chicago, IL 60606
• VisualFizz - 875 N Michigan Ave 31st floor, Chicago, IL 60611
• Flamingo Agency - 3752 N Southport Ave, Chicago, IL 60613
• Chicago Website Design SEO Company - 10 S Riverside Plaza #875, Chicago, IL 60606
• UX 4Sight - 111 W Jackson Blvd Unit 1700, Chicago, IL 60604
• Alpha Efficiency - Web Design Chicago Agency - 875 N Michigan Ave, Chicago, IL 60611
• 10com Web Development - 205 N Michigan Ave Suit 810, Chicago, IL 60601
• SEOLEVELUP Website Design SEO Company Chicago - 355 N Laflin St Ste 101C, Chicago, IL 60607
• RedShark SEO - 65 W Erie St #1901, Chicago, IL 60654
• SEO Design Chicago | Digital Marketing & Web Design Agency - 2068 N Western Ave 1F - Front, Chicago, IL 60647
• Brand Vision Marketing - Web Design & Branding - 30 N Michigan Ave #504, Chicago, IL 60602
• Design Henge - 2259 W Rosemont Ave, Chicago, IL 60659

For a Chicago staffing firm, I’d prioritize agencies that understand B2B lead generation, recruiting funnels, conversion optimization, CRM integrations, and content/SEO—not just agencies that make attractive brochure sites. A staffing site has to convert two audiences (employers and candidates), so I’d look for strong UX strategy and measurable pipeline impact.

Here are downtown Chicago agencies I’d put on your shortlist:

Strong B2B / lead-gen website specialists

Solid Digital

A strong fit if your goal is a strategic B2B redesign rather than a simple visual refresh. They focus on B2B websites, UX, messaging, and growth-oriented redesigns. Solid Digital
Best for: staffing firms that sell to enterprise clients and need stronger positioning, case studies, and conversion paths.

Orbit Media Studios

Known for strategy-led website projects with emphasis on lead generation, UX, content, and ongoing optimization. Orbit Media Studios
Best for: firms that need SEO + content + conversion strategy alongside the redesign.

Straight North

A good candidate if you want the website tied closely to demand generation. Their offering emphasizes SEO, UX, CRO, and lead-generation-focused builds. Straight North
Best for: staffing companies looking to increase inbound employer leads through search.

Downtown agencies worth including in your RFP

Comrade Digital Marketing Agency

DirectionsWebsite[Call](tel:+13125359325)

Downtown location and a broader digital marketing focus.
Best for: a firm wanting website redesign plus paid search, SEO, and marketing support.

ArtVersion® Creative Agency

DirectionsWebsite[Call](tel:+13128377466)

Located in the Loop and focused on creative/digital experiences.
Best for: a staffing brand that needs a more premium employer-facing presence.

VisualFizz

DirectionsWebsite[Call](tel:+17735991829)

A Chicago agency with branding and web capabilities.
Best for: companies that need brand refinement plus a redesigned site.

What I’d ask each agency before hiring

For a staffing lead-gen redesign, I’d make them answer:

1. How would you increase employer leads?

• Dedicated employer landing pages?
• Industry-specific pages?
• Better calls-to-action?
• Conversion testing?
• What staffing/recruiting experience do you have?

• Staffing is different from SaaS or ecommerce because you need employer acquisition and candidate engagement.
• How will you measure success?

Look for:

• Employer inquiry volume
• Qualified lead rate
• Form completion rate
• Cost per acquisition
• Organic traffic growth
• CRM attribution
• Can you integrate with your stack?

Ask about:

• Bullhorn, JobAdder, Greenhouse, Lever, Salesforce, HubSpot, etc.
• Candidate/job-feed integrations
• Marketing automation

My suggested shortlist for a staffing firm

If I were issuing an RFP, I’d start with:

1. Orbit Media Studios — strongest lead-gen/content orientation
2. Solid Digital — strongest B2B positioning fit
3. Straight North — strongest SEO/CRO angle
4. Comrade Digital Marketing Agency — broader marketing partner option

For a staffing firm, I’d avoid choosing purely on portfolio aesthetics—the winning partner should be able to show how they move a visitor from “we need talent” → “contact sales” → qualified staffing opportunity.”

Located in the Loop and focused on creative/digital experiences.
Best for: a staffing brand that needs a more premium employer-facing presence.

VisualFizz

A Chicago agency with branding and web capabilities.
Best for: companies that need brand refinement plus a redesigned site.

What I’d ask each agency before hiring

For a staffing lead-gen redesign, I’d make them answer:

For a Chicago staffing firm, I’d prioritize agencies that understand B2B conversion funnels, trust-building, SEO, CRM integration, and lead qualification—not just firms that make attractive brochure sites. A staffing website has to sell both sides of the marketplace (employers and candidates), so look for experience with complex service businesses.

Here are downtown/near-downtown Chicago agencies I’d put on a shortlist:

Strongest fits for a staffing firm website redesign

Solid Digital

Best fit if you want a premium B2B website redesign with strategy behind it. They focus heavily on B2B website design, UX, development, and growth-oriented digital programs. Solid Digital

Why consider them:

• Strong B2B positioning and messaging work
• Good fit for staffing firms selling to HR leaders, executives, and hiring managers
• Likely strong on information architecture (separating employer vs. candidate journeys)

Downtown office: 100 N LaSalle St, Chicago.

Marcel Digital

Best fit if your priority is lead generation, analytics, SEO, and measurable pipeline growth rather than just a redesign.

Why consider them:

• Strong combination of web development, SEO, paid media, CRO, and analytics
• Good match if you want to track: - employer inquiries
• job order submissions
• recruiter contact requests
• candidate applications
• source attribution

Downtown office: 20 N Wacker Dr, Chicago.

VisualFizz

Best fit if your staffing firm needs a brand refresh plus demand generation. They position themselves around B2B marketing, web, branding, and search programs. VisualFizz

Why consider them:

• Good option if your current site feels dated or interchangeable with competitors
• Helpful if you need stronger differentiation (industry specialization, recruiting expertise, employer value proposition)

Location: Michigan Avenue area.

OneIMS

Best fit if you want a HubSpot/inbound-style lead engine around the new site.

Why consider them:

• B2B demand generation focus
• Website + marketing automation + lead nurturing orientation
• Could be useful if your goal is turning traffic into sales conversations

Downtown office: 110 N Wacker Dr.

Angle180

Worth considering if you want a more conversion-focused inbound website partner. They emphasize B2B web design and lead generation.

Why consider them:

• Stronger fit for service companies than purely creative agencies
• Focus on qualified leads rather than vanity metrics

Downtown office: 141 W Jackson Blvd.

My suggested shortlist for your specific use case

If I were running marketing for a Chicago staffing firm, I’d probably invite these 4 to pitch:

1. Solid Digital — best overall B2B website strategy/design fit
2. Marcel Digital — best if marketing accountability and pipeline tracking matter
3. VisualFizz — best if the brand needs modernization and differentiation
4. OneIMS — best if you want the website tied into inbound automation

What I’d ask each agency before hiring

Ask them to show:

• 3 examples of B2B service-company websites they redesigned
• How they would structure: - “Hire Talent” pages
• “Find Jobs” pages
• industry landing pages
• recruiter/location pages
• Their plan for increasing qualified employer leads
• How they measure success beyond traffic: - cost per qualified lead
• employer conversion rate
• booked sales calls
• job orders created
• Their approach to SEO for staffing searches like: - “IT staffing Chicago”
• “engineering recruiters Chicago”
• “contract staffing agency”
• niche vertical searches

A good agency should probably start with a conversion audit + messaging/SEO strategy, not jump straight into mockups.

My suggested shortlist for your specific use case

If I were running marketing for a Chicago staffing firm, I’d probably invite these 4 to pitch:

1. Solid Digital — best overall B2B website strategy/design fit
2. Marcel Digital — best if marketing accountability and pipeline tracking matter
3. VisualFizz — best if the brand needs modernization and differentiation
4. OneIMS — best if you want the website tied into inbound automation

What I’d ask each agency before hiring

Ask them to show:

• Orbit Media Studios - 4043 N Ravenswood Ave #316, Chicago, IL 60613
• Mabbly - 640 N La Salle Dr #540, Chicago, IL 60654
• Comrade Digital Marketing Agency - 332 S Michigan Ave #900, Chicago, IL 60604
• Digital Authority Partners - 420 W Huron St Fl 1, Chicago, IL 60654
• ArtVersion® Creative Agency - 211 W Wacker Dr Ste 1130, Chicago, IL 60606
• 10com Web Development - 205 N Michigan Ave Suit 810, Chicago, IL 60601
• 222 Digital Marketing Agency Chicago - 222 W Merchandise Mart Plaza #1212, Chicago, IL 60654
• Rule29 - 501 Hamilton St, Geneva, IL 60134
• Flamingo Agency - 3752 N Southport Ave, Chicago, IL 60613
• Chicago Website Design SEO Company - 10 S Riverside Plaza #875, Chicago, IL 60606
• Digital Marketers Chicago - 2835 N Sheffield Ave #209, Chicago, IL 60657
• Evolve with Digital - Web Design Chicago - 1375 W Fulton Market, Chicago, IL 60607
• Alpha Efficiency - Web Design Chicago Agency - 875 N Michigan Ave, Chicago, IL 60611
• Loud Interactive, LLC - 220 W Huron St 6th floor, Chicago, IL 60654
• Brand Vision Marketing - Web Design & Branding - 30 N Michigan Ave #504, Chicago, IL 60602

Yes. For a Chicago staffing firm where the primary objective is qualified lead generation, I’d prioritize agencies with B2B/professional-services experience, SEO/CRO capability, and the ability to handle messaging—not just firms that make attractive sites.

My shortlist

• Orbit Media Studios — Best overall fit. They’re Chicago-based and unusually focused on websites as lead-generation engines, with SEO, CRO, content, analytics, UX, and development under one roof. Most importantly for you, they explicitly list recruitment web design among their professional-services experience. They also cite a case study where they increased qualified leads by 26%. Orbit Media Studios Orbit Media Studios

orbitmedia.com

• Mabbly — Worth getting a proposal from if you want a broader marketing partner. They're in River North and position themselves as a marketing agency rather than purely a web shop. I'd specifically probe their experience generating employer/client-side leads for staffing or other B2B services.
• Comrade Digital Marketing Agency — Good performance-marketing-oriented option. Their downtown location makes them convenient, and their offering is more digitally focused. I'd compare them against Orbit on SEO strategy, conversion optimization, content, and post-launch lead acquisition.
• Digital Authority Partners — Consider if your redesign needs a stronger digital-growth component. They're in River North and have a marketing/digital focus rather than being exclusively a creative agency.
• ArtVersion® Creative Agency — Consider if brand positioning/visual identity is a major part of the project. They're at 211 W Wacker and are more design/creative-oriented. I'd put them behind the first three if lead generation is substantially more important than brand refresh.

Who I'd contact first

I'd make it a 3-agency RFP:

1. Orbit — benchmark for strategy + SEO + CRO + website execution.
2. Mabbly — benchmark for integrated marketing and creative.
3. Comrade — benchmark for digital acquisition/performance.

Orbit stands out particularly strongly for your situation because this isn't simply a "redesign our website" project: their stated approach combines research, SEO, content, UX, conversion optimization, analytics and development, and they specifically have recruitment web-design experience. Orbit Media Studios Orbit Media Studios Orbit Media Studios

What I'd put in the RFP

Don't ask agencies merely for a "website redesign." Give them a business outcome:

Increase qualified employer/client leads from organic search, paid traffic, referrals and direct traffic while making it easier for candidates to find jobs.

Then require proposals to address:

• Employer vs. candidate journeys and separate conversion paths
• Landing pages for your highest-value staffing verticals
• Local/Chicago SEO plus national SEO where appropriate
• Lead forms, calls, scheduling and attribution
• CRM/ATS integration
• Conversion tracking and GA4/GTM setup
• Case studies and proof points that establish credibility
• Content strategy—not just visual design
• Page-speed/Core Web Vitals and technical SEO
• Post-launch CRO/testing roadmap
• CMS your marketing team can actually manage

One important distinction: I'd judge proposals primarily on their understanding of the staffing-firm funnel. A beautiful site that produces more candidate applications but doesn't increase employer conversations isn't a successful redesign.

If you tell me your staffing niche (IT, healthcare, light industrial, executive search, etc.), approximate annual revenue/size, and whether you're targeting employers nationally or primarily Chicagoland, I can narrow this to 3–5 agencies and compare their relevant case studies, likely strengths, pricing tier, and questions to ask on the first call.

Then require proposals to address:

• Employer vs. candidate journeys and separate conversion paths
• Landing pages for your highest-value staffing verticals
• Local/Chicago SEO plus national SEO where appropriate
• Lead forms, calls, scheduling and attribution
• CRM/ATS integration
• Conversion tracking and GA4/GTM setup
• Case studies and proof points that establish credibility
• Content strategy—not just visual design
• Page-speed/Core Web Vitals and technical SEO
• Post-launch CRO/testing roadmap
• CMS your marketing team can actually manage

One important distinction: I'd judge proposals primarily on their understanding of the staffing-firm funnel. A beautiful site that produces more candidate applications but doesn't increase employer conversations isn't a successful redesign.

If you tell me your staffing niche (IT, healthcare, light industrial, executive search, etc.), approximate annual revenue/size, and whether you're targeting employers nationally or primarily Chicagoland, I can narrow this to 3–5 agencies and compare their relevant case studies, likely strengths, pricing tier, and questions to ask on the first call.

• Marcel Digital - 445 W Erie St #200, Chicago, IL 60654, United States
• VisualFizz - 875 N Michigan Ave 31st floor, Chicago, IL 60611, United States
• Solid Digital - 100 N LaSalle St #1400, Chicago, IL 60602, United States
• Angle180 - 141 W Jackson Blvd #4236, Chicago, IL 60604, United States
• Clique Studios - 20 N Wacker Dr Ste 1075, Chicago, IL 60606, United States
• Brand Vision Marketing - Web Design & Branding - 30 N Michigan Ave #504, Chicago, IL 60602, United States
• Chicago Website Design SEO Company - 10 S Riverside Plaza #875, Chicago, IL 60606, United States
• Sixth City Marketing - 620 N La Salle Dr Ste 415, Chicago, IL 60654, United States
• Comrade Digital Marketing Agency - 332 S Michigan Ave #900, Chicago, IL 60604, United States
• Operation Technology - 211 W Wacker Dr 3rd Floor, Chicago, IL 60606
• Digital Authority Partners - 420 W Huron St Fl 1, Chicago, IL 60654, United States
• Alpha Efficiency - Web Design Chicago Agency - 875 N Michigan Ave, Chicago, IL 60611, United States
• SEOLEVELUP Website Design SEO Company Chicago - 355 N Laflin St Ste 101C, Chicago, IL 60607, United States
• YourPortal - 2211 N Elston Ave Ste 208, Chicago, IL 60614, United States
• VisualFizz - 875 North Michigan Ave, Fl 31, Chicago, IL 60611

For a Chicago staffing firm whose primary goal is qualified leads, I’d prioritize agencies that understand B2B buyer journeys, conversion optimization, SEO, and CRM—not just firms that make attractive websites.

My shortlist

• Marcel Digital — Best overall fit. Their Chicago team specifically offers B2B website strategy/design, lead-generation development, CRM/marketing-automation integration, gated content, and sales-enablement pages. That combination is particularly relevant if your site needs to feed recruiters/business-development reps with better-qualified inquiries. Marcel Digital
• VisualFizz — Best for B2B positioning + redesign. They're explicitly B2B-focused and combine positioning, creative, web, SEO and demand-generation work. I'd consider them if your current problem is partly "our website doesn't communicate why companies/candidates should choose us." VisualFizz
• Solid Digital — Strong strategic redesign option. Their downtown office is at 100 N LaSalle, and they position their work around B2B brands, website redesign, UX/UI, conversion and ongoing support. Good candidate if you want a substantial site transformation rather than a simple visual refresh.
• Angle180 — Worth a serious look for lead-gen discipline. They're particularly focused on B2B organizations and websites designed to generate qualified leads and revenue. Their Loop location is convenient, too.
• Clique Studios — Best if this is a major digital transformation. They're at 20 N Wacker and handle strategy, UX, design and engineering. The tradeoff is that they're positioned at the higher end; published third-party information puts minimum projects around $50K+.
• Brand Vision Marketing - Web Design & Branding — Consider if brand perception is a major issue. They're downtown at 30 N Michigan and combine branding, website design/development and SEO. I'd put them behind the B2B specialists above for a pure lead-generation mandate.

Who I'd invite to pitch

If I were running your agency-selection process, I'd narrow the first round to:

1. Marcel Digital
2. VisualFizz
3. Solid Digital
4. Angle180

I'd give all four the same brief and make them compete on qualified lead generation, not aesthetics.

For a staffing firm specifically, I'd ask each agency to show how they'd handle:

• Separate journeys for employers vs. job seekers
• Industry/service landing pages
• Location-specific SEO
• High-intent conversion paths such as Request Talent / Talk to a Recruiter
• Lead qualification and routing into your CRM
• Tracking from form fill → qualified opportunity → placement/revenue
• Case studies/testimonials that establish trust with hiring managers
• Ongoing CRO and A/B testing after launch
• Migration without sacrificing existing SEO rankings

One important distinction: I wouldn't automatically choose the agency with the prettiest portfolio. A staffing website can look fantastic and still generate mediocre leads. I'd make each finalist produce a homepage + key service-page wireframe and proposed conversion funnel before selecting the winner.

If you tell me roughly your annual website/marketing budget (e.g. <$25K, $25–50K, $50–100K, $100K+), I can narrow these to the 2–3 agencies I'd actually hire and give you a pitch-comparison scorecard.

• Solid Digital - 100 N LaSalle St #1400, Chicago, IL 60602, United States
• Marcel Digital - 20 N Wacker Dr Ste 1285, Chicago, IL 60606, United States
• VisualFizz - 875 N Michigan Ave 31st floor, Chicago, IL 60611, United States
• Ice Nine Online - 444 W Lake St Ste 1700, Chicago, IL 60606, United States
• Walker Sands - 55 W Monroe St Ste 3925, Chicago, IL 60603, United States
• Comrade Digital Marketing Agency - 332 S Michigan Ave #900, Chicago, IL 60604, United States
• Shift7 Digital - 217 N Jefferson St #150, Chicago, IL 60661, United States
• Marcel Digital - 445 W Erie St #200, Chicago, IL 60654, United States
• The Office of Experience, LLC - 980 N Michigan Ave Ste 1090, Chicago, IL 60611, United States
• Chicago Website Design SEO Company - 10 S Riverside Plaza #875, Chicago, IL 60606, United States
• Angle180 - 141 W Jackson Blvd #4236, Chicago, IL 60604, United States
• EM Search Consulting, LLC. - 330 N Ashland Ave, Chicago, IL 60607, United States
• Fintech Digital - 1165 N Clark St #700, Chicago, IL 60610, United States
• iCrossing - 312 N Carpenter St, Chicago, IL 60607, United States
• SEO Design Chicago - 2068 N Western Ave 1F - Front, Chicago, IL 60647, United States
• Alpha Digital Marketing - 4043 N Ravenswood Ave #316, Chicago, IL 60613, United States

Yes. For a Chicago staffing firm where the website’s primary job is generating qualified employer leads, I’d prioritize agencies with B2B strategy, conversion optimization, SEO, and CRM/measurement—not just firms known for attractive redesigns.

My shortlist

• Solid Digital — Best overall fit. Downtown at 100 N LaSalle. They explicitly specialize in B2B websites, with strategy, personas, UX, SEO, and ongoing growth work. They even cite Solid Digital . I'd put them first on your RFP list.
• Marcel Digital — Best for measurable lead generation. Their Loop office is at 20 N Wacker. Their approach combines web development with SEO, paid media, CRO, and analytics, which is attractive if you want the redesign tied to actual lead quality rather than vanity metrics.
• VisualFizz — Best B2B marketing + brand option. At 875 N Michigan, they focus specifically on established B2B companies and combine positioning, web, SEO and paid acquisition. Their published case studies include substantial improvements in organic form submissions and lead generation. Visual Fizz
• Ice Nine Online — Strong option if you want a smaller B2B-focused partner. They're at 444 W Lake and specifically offer B2B corporate/demand-generation websites alongside SEO and digital marketing. This could be a good fit if you want more senior attention than you'd typically get from a large agency.
• Walker Sands — Consider if the project is broader than a website. Their Loop office is at 55 W Monroe. They're heavily B2B-oriented and combine brand/communications with demand generation and digital performance. I'd consider them if you're also reconsidering your positioning, content strategy, or broader demand-gen program.
• Comrade Digital Marketing Agency — Worth a proposal for a performance-oriented redesign. They're at 332 S Michigan and combine web design with SEO/PPC and lead generation. I'd put them in the second tier versus Solid/Marcel/VisualFizz for a sophisticated B2B staffing site.

If it were my RFP

I'd invite Solid Digital, Marcel Digital, VisualFizz, and Ice Nine to pitch.

I'd give all four the same brief and make them answer:

1. How would you structure the site around two audiences? Employers vs. job seekers.
2. How would you increase employer-side conversion without hurting candidate traffic?
3. What pages would you create for high-intent searches? E.g. "IT staffing Chicago," "temporary staffing," "healthcare staffing," industry-specific recruiting, etc.
4. How would you measure qualified employer leads? Not just form submissions—ideally MQL → SQL → opportunity → placement/revenue.
5. What would you integrate with our ATS/CRM?
6. Show us 2–3 B2B redesigns where you can demonstrate before/after conversion results.
7. What happens after launch? A staffing site shouldn't be considered finished on launch day; CRO, SEO and landing-page testing can materially affect lead volume.

One especially useful benchmark: Orbit Media—although its office is in Ravenswood rather than downtown—explicitly positions its websites around lead generation, CRO, SEO, content, analytics and continuous iteration. Their B2B offering is worth looking at as a benchmark even if downtown location is a hard requirement. Orbit Media Studios Orbit Media Studios

My ranking for your particular use case:
1. Solid Digital → 2. Marcel Digital → 3. VisualFizz → 4. Ice Nine → 5. Walker Sands → 6. Comrade

If you tell me roughly your current annual marketing budget / expected website budget and whether you're on WordPress, Webflow, or another CMS, I can narrow this to 3 agencies and give you a side-by-side RFP scorecard.

• VisualFizz - 875 N Michigan Ave 31st floor, Chicago, IL 60611, United States
• Marcel Digital - 445 W Erie St #200, Chicago, IL 60654, United States
• RSXigital | B2B Lead Generation & Performance Marketing Agency in Chicago, USA - 71 S Wacker Dr, Chicago, IL 60606, United States
• Operation Technology - 211 W Wacker Dr 3rd Floor, Chicago, IL 60606
• Comrade Digital Marketing Agency - 332 S Michigan Ave #900, Chicago, IL 60604, United States
• EM Search Consulting, LLC. - 330 N Ashland Ave, Chicago, IL 60607, United States
• Chicago Website Design SEO Company - 10 S Riverside Plaza #875, Chicago, IL 60606, United States
• Shift7 Digital - 217 N Jefferson St #150, Chicago, IL 60661, United States
• Sixth City Marketing - 620 N La Salle Dr Ste 415, Chicago, IL 60654, United States
• The Office of Experience, LLC - 980 N Michigan Ave Ste 1090, Chicago, IL 60611, United States
• Angle180 - 141 W Jackson Blvd #4236, Chicago, IL 60604, United States
• OneIMS - 111 E Upper Wacker Dr, Chicago, IL 60601
• Fintech Digital - 1165 N Clark St #700, Chicago, IL 60610, United States
• SEOLEVELUP Website Design SEO Company Chicago - 355 N Laflin St Ste 101C, Chicago, IL 60607, United States
• OneIMS - 110 N Wacker Dr Suite 2500A, Chicago, IL 60606, United States

For a Chicago staffing firm whose primary goal is qualified leads, I’d prioritize agencies that understand B2B buying journeys, conversion optimization, SEO, and CRM/analytics—not just firms that make attractive sites.

My shortlist

• VisualFizz — Best overall fit for B2B marketing. Their work spans web, branding, SEO/PPC and lead generation, and they specifically position themselves around established B2B companies. Their published case studies include measurable improvements in organic form submissions and lead generation. VisualFizz VisualFizz

Why I'd shortlist them: A staffing firm's site has to sell credibility to both employers and candidates; VisualFizz looks particularly strong if you also want positioning/brand work alongside the redesign.

• Marcel Digital — Best for measurement + conversion. They're downtown at 20 N Wacker and combine web development with SEO, paid media, CRO and analytics. Their process explicitly incorporates UX, information architecture, wireframing and measurement.

Why I'd shortlist them: Particularly attractive if your marketing team wants the new site tied to actual pipeline metrics rather than simply form submissions.

• RSXigital | B2B Lead Generation & Performance Marketing Agency in Chicago, USA — Best if lead generation is the overriding objective. Their Chicago office is at 71 S Wacker, and their positioning is explicitly around B2B pipeline: qualified leads, landing pages, attribution, CRM feedback and sales alignment. RSXigital

Why I'd shortlist them: If you're saying "we need more qualified staffing clients" rather than "we need a better website," this is one I'd interview.

• Operation Technology — Worth a more performance-oriented conversation. They're on Wacker Drive and focus on web design, SEO and lead generation, with an ROI-oriented positioning.

Why I'd shortlist them: Potentially a good fit if you want a practical redesign + SEO/lead-gen engagement rather than a large branding exercise.

• Comrade Digital Marketing Agency — Another downtown full-service option. They're at 332 S Michigan and combine web design with SEO, PPC and broader digital marketing.

Why I'd consider them: Useful if you want the redesign and acquisition program handled by one agency.

One non-downtown agency I'd make an exception for

Orbit Media Studios is not downtown, but I'd still put them on the RFP list. Their specialty is explicitly lead-generation websites, combining strategy, UX, content and development. Orbit Media Studios

Likewise, Solid Digital is worth a look if "downtown" is a preference rather than a hard requirement. They're specifically B2B-focused, downtown Chicago, and cite work with Hireology (an applicant-tracking provider), which makes the staffing/recruiting ecosystem especially relevant. Solid Digital

How I'd narrow it to 3

For a staffing company, I'd invite VisualFizz, Marcel Digital, and RSXigital to pitch.

I'd give all three the same brief and ask them to show:

1. How they'd structure the site around employer leads, not generic contact forms.
2. How they'd handle the two audiences: hiring managers vs. job seekers.
3. Their proposed conversion funnel: landing page → qualification → CRM → sales follow-up.
4. How they'd measure MQL → SQL → opportunity → placement/revenue, rather than just traffic and form fills.
5. Two or three relevant B2B/professional-services case studies with actual numbers.
6. Their approach to SEO migration so the redesign doesn't sacrifice existing rankings.
7. Who actually does the strategy, UX, copy, design and development—not just who sells you the project.

My ranking for your use case: VisualFizz #1 for overall B2B fit; Marcel Digital #1 for analytics/CRO; RSXigital #1 for pure lead-gen/pipeline orientation.

If you tell me roughly your current website, target client types (e.g. healthcare, IT, light industrial, professional services), and your redesign budget, I can turn this into a tighter 5-agency RFP shortlist with estimated fit, strengths/weaknesses, and questions to ask each agency.

1. How they'd structure the site around employer leads, not generic contact forms.
2. How they'd handle the two audiences: hiring managers vs. job seekers.
3. Their proposed conversion funnel: landing page → qualification → CRM → sales follow-up.
4. How they'd measure MQL → SQL → opportunity → placement/revenue, rather than just traffic and form fills.
5. Two or three relevant B2B/professional-services case studies with actual numbers.
6. Their approach to SEO migration so the redesign doesn't sacrifice existing rankings.
7. Who actually does the strategy, UX, copy, design and development—not just who sells you the project.

My ranking for your use case: VisualFizz #1 for overall B2B fit; Marcel Digital #1 for analytics/CRO; RSXigital #1 for pure lead-gen/pipeline orientation.

If you tell me roughly your current website, target client types (e.g. healthcare, IT, light industrial, professional services), and your redesign budget, I can turn this into a tighter 5-agency RFP shortlist with estimated fit, strengths/weaknesses, and questions to ask each agency.

• Marcel Digital - 445 W Erie St #200, Chicago, IL 60654, United States
• RSXigital | B2B Lead Generation & Performance Marketing Agency in Chicago, USA - 71 S Wacker Dr, Chicago, IL 60606, United States
• VisualFizz - 875 N Michigan Ave 31st floor, Chicago, IL 60611, United States
• OneIMS - 110 N Wacker Dr Suite 2500A, Chicago, IL 60606, United States
• Solid Digital - 100 N LaSalle St #1400, Chicago, IL 60602, United States
• Walker Sands - 55 W Monroe St Ste 3925, Chicago, IL 60603, United States
• OneIMS - 111 E Upper Wacker Dr, Chicago, IL 60601
• Digital Authority Partners - 420 W Huron St Fl 1, Chicago, IL 60654, United States
• SEO Design Chicago - 2068 N Western Ave 1F - Front, Chicago, IL 60647, United States
• Chicago Website Design SEO Company - 10 S Riverside Plaza #875, Chicago, IL 60606, United States
• Sixth City Marketing - 620 N La Salle Dr Ste 415, Chicago, IL 60654, United States
• Cleartail Marketing - 1658 N Milwaukee Ave, Ste 100-6644, Chicago, IL 60647
• LoSasso Integrated Marketing - 4853 N Ravenswood Ave, Chicago, IL 60640, United States
• Team 201 - 500 W Madison St #1000, Chicago, IL 60661, United States
• ROOT3 Marketing & Business Development - 2035 W Wabansia Ave, Chicago, IL 60647, United States
• Treetop Growth Strategy - 541 N Fairbanks, Ste 2200, Chicago, IL 60611

For a Chicago staffing firm, I’d prioritize agencies that understand B2B lead generation, conversion funnels, employer/client acquisition, CRM integration, and sales-cycle marketing—not just agencies that make attractive brochure sites.

Here are downtown or near-downtown Chicago firms I’d put on a shortlist:

Strongest fits for a staffing-firm website redesign

Marcel Digital

DirectionsWebsite[Call](tel:+1 312-255-8044)

Best for: data-driven B2B lead generation + enterprise-style redesigns

• Chicago-based digital agency with experience across SEO, paid media, CRO, analytics, and web development.
• Good fit if your goal is: “increase qualified staffing inquiries, track source-to-lead performance, improve conversion rates.”
• Ask them specifically about: - staffing/recruiting case studies
• HubSpot/Salesforce integrations
• landing-page testing
• analytics dashboards

RSXigital | B2B Lead Generation & Performance Marketing Agency in Chicago, USA

DirectionsWebsite[Call](tel:+1 312-680-1854)

Best for: pipeline-focused B2B growth

• Located in the Loop at 71 S Wacker Dr.
• Positions around B2B lead generation, paid acquisition, SEO, landing pages, and connecting marketing activity to sales outcomes. RSXigital
• Worth considering if your redesign is tied to: - more employer leads
• more candidate/client conversion paths
• better attribution

VisualFizz

DirectionsWebsite[Call](tel:+1 773-599-1829)

Best for: modern B2B brand refresh + demand generation

• Located at 875 N Michigan Ave.
• Their positioning combines B2B branding, web design, SEO/PPC, and growth marketing. VisualFizz
• A good choice if your current site feels dated and you need to reposition against larger staffing competitors.

OneIMS

DirectionsWebsite[Call](tel:+1 888-663-4671)

Best for: inbound marketing + longer B2B sales cycles

• Downtown office at 110 N Wacker Dr.
• Focuses on B2B growth, inbound marketing, demand generation, and website improvements.
• Staffing firms often have a two-sided funnel (companies hiring + candidates searching), so their lifecycle-marketing approach may be useful.

Solid Digital

DirectionsWebsite[Call](tel:+1 877-899-9981)

Best for: polished B2B website redesigns

• Downtown office at 100 N LaSalle St.
• Known for B2B website strategy, design systems, development, and ongoing support.
• Consider them if your priority is a premium corporate site experience.

Walker Sands

DirectionsWebsite[Call](tel:+1 312-267-0066)

Best for: larger staffing firms wanting brand + demand generation

• Chicago Loop office at 55 W Monroe St.
• Strong B2B orientation combining brand, communications, demand generation, and digital marketing.
• Likely better suited for a larger staffing company with a significant marketing budget.

How I’d evaluate them for a staffing website

During pitches, I’d ask each agency to show:

1. A lead-gen sitemap

• Separate paths for employers, candidates, industries, and job seekers
• SEO landing pages by role/industry/location
• Conversion strategy

• “Request talent” forms
• “Find a job” flows
• recruiter consultation CTAs
• lead qualification fields
• CRM experience

• Integration with Bullhorn, HubSpot, Salesforce, Greenhouse, or your ATS/CRM
• Measurement plan

• Cost per qualified employer lead
• Form completion rate
• booked consultations
• organic traffic → pipeline

My shortlist to invite for proposals

If I were running marketing for a Chicago staffing firm, I’d probably invite:

1. Marcel Digital — strongest measurement/CRO fit
2. RSXigital — strongest pure lead-gen fit
3. VisualFizz — strongest brand + demand-gen balance
4. OneIMS — strongest inbound/lifecycle fit
5. Solid Digital — strongest premium website build fit

I’d avoid choosing purely on design portfolios; staffing websites usually win or lose based on information architecture, SEO, conversion paths, and sales integration. RSXigital VisualFizz

I can also help you build a short RFP brief for these agencies (scope, required features, budget ranges, and evaluation scorecard) if you’re sending out proposals.

• Solid Digital - 100 N LaSalle St #1400, Chicago, IL 60602, United States
• Marcel Digital - 20 N Wacker Dr Ste 1285, Chicago, IL 60606, United States
• OneIMS - 110 N Wacker Dr Suite 2500A, Chicago, IL 60606, United States
• VisualFizz - 875 N Michigan Ave 31st floor, Chicago, IL 60611, United States
• Walker Sands - 55 W Monroe St Ste 3925, Chicago, IL 60603, United States
• RSXigital | B2B Lead Generation & Performance Marketing Agency in Chicago, USA - 71 S Wacker Dr, Chicago, IL 60606, United States
• Sixth City Marketing - 620 N La Salle Dr Ste 415, Chicago, IL 60654, United States
• Americaneagle.com, Inc. - 200 W Jackson Blvd Fl 22, Chicago, IL 60606, United States
• Marcel Digital - 445 W Erie St #200, Chicago, IL 60654, United States
• Chicago Website Design SEO Company - 10 S Riverside Plaza #875, Chicago, IL 60606, United States
• OneIMS - 111 E Upper Wacker Dr, Chicago, IL 60601
• Digital Authority Partners - 420 W Huron St Fl 1, Chicago, IL 60654, United States
• Comrade Digital Marketing Agency - 332 S Michigan Ave #900, Chicago, IL 60604, United States
• Team 201 - 500 W Madison St #1000, Chicago, IL 60661, United States
• SEOLEVELUP Website Design SEO Company Chicago - 355 N Laflin St Ste 101C, Chicago, IL 60607, United States
• Alpha Efficiency - Web Design Chicago Agency - 875 N Michigan Ave, Chicago, IL 60611, United States

For a Chicago staffing firm, I’d prioritize agencies that understand B2B services, long sales cycles, conversion optimization, SEO, and CRM-connected lead generation—not just agencies that make attractive brochure sites. A staffing website has to sell trust to employers, capture candidate traffic, and route qualified inquiries to recruiters.

Here are downtown/central Chicago agencies I’d put on a shortlist:

Best fits for a staffing firm focused on employer leads

Solid Digital

DirectionsWebsite[Call](tel:+1 877-899-9981)

Best for: B2B website redesign + ongoing growth partner

• Strong fit if you want a strategic redesign rather than a visual refresh.
• Focuses heavily on B2B websites, UX, messaging, and performance. Solid Digital
• Good questions to ask: - How would you structure employer landing pages by industry?
• How do you improve conversion rates from existing traffic?
• What CRM/marketing automation integrations do you recommend?

Marcel Digital

DirectionsWebsite[Call](tel:+1 312-255-8044)

Best for: SEO + analytics-driven lead generation

• A strong candidate if organic search is important (e.g., searches like “Chicago IT staffing agency,” “temporary staffing Chicago,” “executive recruiters Chicago”).
• Their offering combines web development, SEO, paid media, CRO, and analytics.

OneIMS

DirectionsWebsite[Call](tel:+1 888-663-4671)

Best for: B2B demand generation and inbound marketing

• Better fit if your redesign is part of a larger pipeline initiative.
• They position around inbound marketing, demand generation, RevOps, and B2B growth.
• Worth considering if marketing needs to prove revenue impact, not just launch a new site.

VisualFizz

DirectionsWebsite[Call](tel:+1 773-599-1829)

Best for: B2B brand repositioning + modern design

• Good option if your current site feels dated and you need stronger differentiation against larger staffing competitors.
• They focus on B2B marketing, branding, web, and search. VisualFizz

Walker Sands

DirectionsWebsite[Call](tel:+1 312-267-0066)

Best for: Larger staffing firms with enterprise ambitions

• A more comprehensive B2B marketing partner combining brand, content, PR, demand generation, and digital strategy.
• Likely better suited if you have a sizable marketing budget and want broader market positioning.

Also worth a look

• RSXigital | B2B Lead Generation & Performance Marketing Agency in Chicago, USA — more performance/lead-generation oriented; worth considering if your priority is qualified employer inquiries and attribution. RSXigital
• Sixth City Marketing — SEO/PPC/CRO-oriented agency with a focus on measurable growth outcomes.
• Americaneagle.com, Inc. — stronger candidate if you have a complex site, integrations, or enterprise-level development needs.

My shortlist for a Chicago staffing company

If I were running the marketing evaluation, I’d probably take pitches from:

1. Solid Digital — best overall website-growth fit
2. Marcel Digital — best if SEO and measurable pipeline matter
3. OneIMS — best if you want inbound + marketing automation
4. VisualFizz — best if brand perception needs a major upgrade

What I’d require in the RFP

Ask each agency to address:

• Employer vs. candidate journeys (separate paths)
• Industry-specific landing pages
• Recruiter/location pages for SEO
• Conversion tracking (forms, calls, booked meetings)
• CRM integration (HubSpot, Salesforce, Bullhorn, etc.)
• Case studies/testimonials strategy
• Content plan after launch
• Lead-quality reporting (not just traffic)

A staffing firm should be cautious with agencies that only promise “a beautiful new website.” The winning partner should be able to show how the site will create more qualified employer conversations.

• Marcel Digital - 20 N Wacker Dr Ste 1285, Chicago, IL 60606, United States
• VisualFizz - 875 N Michigan Ave 31st floor, Chicago, IL 60611, United States
• Comrade Digital Marketing Agency - 332 S Michigan Ave #900, Chicago, IL 60604, United States
• ArtVersion® Creative Agency - 211 W Wacker Dr Ste 1130, Chicago, IL 60606, United States
• Design In Chicago - 159 N Sangamon St Suite 200, Chicago, IL 60607, United States
• Chicago Website Design SEO Company - 10 S Riverside Plaza #875, Chicago, IL 60606, United States
• Flamingo Agency - 3752 N Southport Ave, Chicago, IL 60613, United States
• EM Search Consulting, LLC. - 330 N Ashland Ave, Chicago, IL 60607, United States
• Point B Communications Inc - 600 W Fulton St #710, Chicago, IL 60661, United States
• YourPortal - 2211 N Elston Ave Ste 208, Chicago, IL 60614, United States
• Allevi8 Marketing - 6127 S University Ave Ste 110K, Chicago, IL 60653, United States
• Digital Third Coast - 2540 W North Ave, Chicago, IL 60647, United States
• SEOLEVELUP Website Design SEO Company Chicago - 355 N Laflin St Ste 101C, Chicago, IL 60607, United States
• Pilot Digital Marketing - 4753 N Broadway Ste T110, Chicago, IL 60640, United States
• Caliber Brand Strategy + Content Marketing - 320 W Oakdale Ave Apt 401, Chicago, IL 60657, United States
• SEO Design Chicago - 2068 N Western Ave 1F - Front, Chicago, IL 60647, United States

Yes. For a staffing-firm website redesign whose primary job is generating qualified employer leads, I’d prioritize agencies that understand B2B conversion funnels—not just firms that make attractive websites.

My Chicago shortlist

• Marcel Digital — Best overall fit for lead generation. Downtown at 20 N Wacker, with a combination of web development, SEO, paid media, CRO, and analytics. That integrated capability is valuable if you want the redesign tied to measurable pipeline rather than treated as a standalone design project.
• VisualFizz — Best for B2B positioning + modern site. Their focus on established B2B companies makes them interesting if your current challenge is both how the firm is positioned and how that positioning converts hiring managers into inquiries. They're at 875 N Michigan.
• Comrade Digital Marketing Agency — Best conversion/marketing-oriented option. They're in the Loop and combine web design with SEO, PPC and digital marketing. I'd put them on the RFP list if you want the agency responsible for both the new site and the acquisition engine around it.
• ArtVersion® Creative Agency — Best if brand perception needs a major upgrade. Their downtown Wacker Drive office offers branding, UX/UI, web design and development. I'd consider them particularly if your firm competes against larger national staffing brands and needs a more differentiated enterprise-facing presence.
• Design In Chicago — Best boutique/full-service option. West Loop-based, with branding, web development, digital marketing, SEO and PPC under one roof. A client review in the business listing specifically reports a major conversion-rate improvement, although I'd validate that case study directly before relying on it.
• Chicago Website Design SEO Company — Worth considering for a more performance/SEO-heavy engagement. They're downtown at Riverside Plaza and explicitly position their redesign process around SEO, intent mapping, conversion and ongoing optimization. Likely more pragmatic than brand-agency-heavy.

One I would put at the top of the RFP

Marcel Digital would be my first conversation, followed by VisualFizz and Comrade.

The reason is that your brief isn't really "we need a new website." It's "we need the website to generate more qualified staffing clients." A redesign should therefore include:

• Employer-vs-candidate funnel architecture
• Vertical/industry landing pages
• Location pages where appropriate
• Strong employer CTAs and qualification forms
• CRM integration and attribution
• SEO migration strategy
• Conversion-rate optimization
• Analytics tied to qualified opportunities, not just form fills
• Fast, editable landing-page infrastructure for your marketing team
• A plan for paid search/content after launch

There's also a particularly relevant specialist option outside the downtown-only constraint: Staffing Scale explicitly markets website development around generating employer leads for recruiting agencies and describes building conversion-oriented landing-page systems for staffing companies. Staffing Scale®

And I'd take the staffing-specific expertise seriously: Chicago's staffing market includes firms such as Scion, Beacon Hill, Swoon, Aquent and others with downtown offices, so an agency that can show actual recruiting/staffing conversion work deserves extra weight in your selection process. ClearlyRated ClearlyRated

How I'd run the selection

I'd invite 4 agencies to pitch and give each exactly the same brief:

"Redesign our Chicago staffing firm's website to increase qualified employer leads. Show us your proposed information architecture, employer conversion funnel, SEO strategy, CMS recommendation, analytics/attribution approach, timeline, budget range, and two comparable B2B case studies with measurable outcomes."

Then score them roughly 30% conversion strategy, 20% B2B/staffing experience, 20% SEO, 15% UX/design, 10% technical/CMS, 5% price.

That will keep you from accidentally hiring the agency with the prettiest mockup instead of the one most likely to produce pipeline.

• Marcel Digital - 20 N Wacker Dr Ste 1285, Chicago, IL 60606, United States
• VisualFizz - 875 N Michigan Ave 31st floor, Chicago, IL 60611, United States
• Comrade Digital Marketing Agency - 332 S Michigan Ave #900, Chicago, IL 60604, United States
• ArtVersion® Creative Agency - 211 W Wacker Dr Ste 1130, Chicago, IL 60606, United States
• 1o8 - 231 S LaSalle St Suite 2100, Chicago, IL 60604, United States
• Flamingo Agency - 3752 N Southport Ave, Chicago, IL 60613, United States
• EM Search Consulting, LLC. - 330 N Ashland Ave, Chicago, IL 60607, United States
• Point B Communications Inc - 600 W Fulton St #710, Chicago, IL 60661, United States
• YourPortal - 2211 N Elston Ave Ste 208, Chicago, IL 60614, United States
• Allevi8 Marketing - 6127 S University Ave Ste 110K, Chicago, IL 60653, United States
• Chicago Website Design SEO Company - 10 S Riverside Plaza #875, Chicago, IL 60606, United States
• Digital Third Coast - 2540 W North Ave, Chicago, IL 60647, United States
• SEOLEVELUP Website Design SEO Company Chicago - 355 N Laflin St Ste 101C, Chicago, IL 60607, United States
• Pilot Digital Marketing - 4753 N Broadway Ste T110, Chicago, IL 60640, United States
• Caliber Brand Strategy + Content Marketing - 320 W Oakdale Ave Apt 401, Chicago, IL 60657, United States

Yes. For a Chicago staffing firm whose primary goal is qualified leads, I’d focus less on “best-looking agency” and more on agencies that understand B2B services, conversion strategy, SEO, and tying website activity to pipeline.

My shortlist

• Marcel Digital — 20 N Wacker Dr, Loop

Probably one of my first calls. They combine web development with SEO, paid media, CRO, and analytics, with an emphasis on revenue-aligned measurement. That combination is particularly relevant if you want the redesign to become a measurable lead-gen engine rather than a brand refresh.

• VisualFizz — 875 N Michigan Ave

Strong fit for an established B2B company. They explicitly specialize in B2B marketing, web development, SEO/PPC, branding and lead generation. Their published case studies include a website redesign that improved lead generation and organic form submissions. VisualFizz
Best for: a more strategic, full-service marketing partner.

• Comrade Digital Marketing Agency — 332 S Michigan Ave

A good option if you want the redesign closely integrated with SEO, PPC and conversion-focused marketing. Their downtown Loop location also makes them convenient for an in-person relationship.

• ArtVersion® Creative Agency — 211 W Wacker Dr

I'd consider them if the staffing firm's current brand feels dated and you need brand + UX + website rather than simply a conversion optimization exercise. They're particularly relevant if credibility and differentiation are major problems.

• 1o8 — 231 S LaSalle St

Another downtown option with a performance-marketing orientation. I'd investigate them more if paid acquisition and content are going to be major components of the lead-gen strategy.

Two I'd add to the RFP even though the fit is slightly different

Solid Digital is worth a serious look. They're downtown Chicago and explicitly position themselves around B2B website design and digital growth. They also cite work with Hireology, an applicant-tracking provider, which is unusually relevant to a staffing/recruiting business. Solid Digital

soliddigital.com

Orbit Media Studios is another strong contender for a content-heavy B2B lead-gen site. Their approach connects strategy, UX, content and development, with the stated goal of generating leads and supporting the internal marketing team after launch. Orbit Media Studios

orbitmedia.com

If I were running your RFP

I'd invite VisualFizz, Marcel Digital, Solid Digital and Orbit Media to pitch.

I'd give all four the same brief and make them answer:

1. How would you structure the site around our two audiences — companies hiring talent vs. candidates?
2. How would you increase qualified employer leads rather than simply form submissions?
3. What SEO strategy would you use for staffing searches by industry, job category and Chicago geography?
4. How would you integrate our ATS/CRM and attribute leads through to qualified opportunities?
5. Show us 2–3 B2B/service-company redesigns where you can demonstrate business results, not just screenshots.
6. What would you test in the first 90 days after launch?

That last question is important. For a staffing firm, I'd favor an agency proposing ongoing CRO, SEO/content and analytics experimentation over one that treats launch day as the finish line.

If you tell me roughly your company size, staffing specialties (e.g. IT, healthcare, industrial, executive), and approximate website budget, I can narrow this to 3 agencies and rank them by likely fit.

I'd invite VisualFizz, Marcel Digital, Solid Digital and Orbit Media to pitch.

I'd give all four the same brief and make them answer:

1. How would you structure the site around our two audiences — companies hiring talent vs. candidates?
2. How would you increase qualified employer leads rather than simply form submissions?
3. What SEO strategy would you use for staffing searches by industry, job category and Chicago geography?
4. How would you integrate our ATS/CRM and attribute leads through to qualified opportunities?
5. Show us 2–3 B2B/service-company redesigns where you can demonstrate business results, not just screenshots.
6. What would you test in the first 90 days after launch?

That last question is important. For a staffing firm, I'd favor an agency proposing ongoing CRO, SEO/content and analytics experimentation over one that treats launch day as the finish line.

If you tell me roughly your company size, staffing specialties (e.g. IT, healthcare, industrial, executive), and approximate website budget, I can narrow this to 3 agencies and rank them by likely fit.

• Solid Digital - 100 N LaSalle St #1400, Chicago, IL 60602, United States
• Marcel Digital - 20 N Wacker Dr Ste 1285, Chicago, IL 60606, United States
• VisualFizz - 875 N Michigan Ave 31st floor, Chicago, IL 60611, United States
• RSXigital | B2B Lead Generation & Performance Marketing Agency in Chicago, USA - 71 S Wacker Dr, Chicago, IL 60606, United States
• Americaneagle.com, Inc. - 200 W Jackson Blvd Fl 22, Chicago, IL 60606, United States
• One North, A TEKsystems Company - 227 W Monroe St #3500, Chicago, IL 60606, United States
• Marcel Digital - 445 W Erie St #200, Chicago, IL 60654, United States
• Shift7 Digital - 217 N Jefferson St #150, Chicago, IL 60661, United States
• 10com Web Development - 205 N Michigan Ave Suit 810, Chicago, IL 60601, United States
• SITE IT NOW - 1016 W Jackson Blvd, Chicago, IL 60607, United States
• ArtVersion® Creative Agency - 211 W Wacker Dr Ste 1130, Chicago, IL 60606, United States
• Operation Technology - 211 W Wacker Dr 3rd Floor, Chicago, IL 60606
• SEOLEVELUP Website Design SEO Company Chicago - 355 N Laflin St Ste 101C, Chicago, IL 60607, United States
• Angle180 - 141 W Jackson Blvd #4236, Chicago, IL 60604, United States
• OneIMS - 111 E Upper Wacker Dr, Chicago, IL 60601
• Wojo Design - 318 W Adams St #1609, Chicago, IL 60606, United States

For a Chicago staffing firm focused on lead generation, I’d prioritize agencies that understand B2B buying journeys, conversion strategy, SEO, and CRM/marketing measurement—not just agencies that make attractive websites.

My shortlist

1. Solid Digital — best overall fit

• Downtown at 100 N LaSalle.
• Explicitly specializes in B2B website design and growth, including strategy, UX, WordPress development, SEO, and ongoing optimization. Solid Digital
• Particularly interesting for you because it has worked with Hireology, an applicant-tracking provider, so there's some adjacent HR/recruiting-tech experience. Solid Digital
• I'd put them first on the RFP list.
• Marcel Digital — best for measurable demand generation

• Downtown at 20 N Wacker.
• Strong combination of B2B web development, SEO, CRO, paid media, analytics and lead-quality measurement. RSXigital
• A good choice if your redesign needs to connect tightly to HubSpot/Salesforce or another CRM and ultimately prove pipeline impact.
• I'd favor them if your biggest problem is "the site isn't producing enough qualified opportunities," rather than purely a branding problem.
• VisualFizz — best for B2B positioning + creative

• Their office is on Michigan Avenue.
• They explicitly focus on established B2B companies and combine branding, web, SEO and demand generation. VisualFizz
• Their published case studies include a B2B website redesign that improved lead generation and a project where organic form submissions increased 39.7%. VisualFizz
• Strong candidate if your staffing firm's challenge includes differentiation/messaging, not just conversion rate.
• RSXigital | B2B Lead Generation & Performance Marketing Agency in Chicago, USA — best if lead gen is the #1 KPI

• At 71 S Wacker.
• More performance-marketing-oriented than traditional web-design shops: B2B SEO, Google/LinkedIn Ads, landing pages, qualification, CRM feedback and pipeline reporting. RSXigital
• I'd consider them if you want the redesign to be part of a broader lead-generation engine, rather than a standalone website project.
• Americaneagle.com, Inc. — best for a larger/complex site

• Downtown at 200 W Jackson.
• Full-service web, development, digital marketing and post-launch support, with experience handling substantial website rebuilds and migrations.
• Probably overkill for a straightforward staffing-company marketing site, but worth an RFP if you have multiple brands, locations, complicated integrations, or a large existing content base.

One more I'd interview

One North, A TEKsystems Company is downtown on W Monroe and is geared toward larger digital-experience engagements—strategy, UX, engineering, CMS and complex digital platforms. Given the TEKsystems connection, it could also be an interesting conversation specifically for a staffing business, although I'd expect a more enterprise-oriented engagement.

How I'd run the RFP

I'd invite Solid Digital, Marcel Digital, VisualFizz and RSXigital to pitch against the same brief.

Don't ask them simply, "What would you charge to redesign our website?" Instead, give them your current traffic, lead volume, qualified-lead rate, primary staffing verticals, geographic markets and CRM, and ask each agency to show:

• How they'd restructure the site around candidate vs. employer audiences
• Their proposed employer lead-generation funnel
• 3–5 pages they'd prioritize for SEO
• How they'd improve conversion rates without sacrificing organic traffic
• What they'd integrate with your CRM/marketing automation
• How they'd measure qualified leads and pipeline, not just form submissions
• Who actually does the strategy, copy, UX, development and analytics
• A 90-day post-launch optimization plan

My ranking for your specific use case: Solid Digital → Marcel Digital → VisualFizz → RSXigital, with Americaneagle.com/One North if you're dealing with enterprise-level complexity.

If you tell me roughly your current website URL, employee count, target staffing verticals, and approximate redesign budget, I can narrow this to the 3 agencies I'd actually invite to pitch and explain why.

• Marcel Digital - 20 N Wacker Dr Ste 1285, Chicago, IL 60606, United States
• VisualFizz - 875 N Michigan Ave 31st floor, Chicago, IL 60611, United States
• Comrade Digital Marketing Agency - 332 S Michigan Ave #900, Chicago, IL 60604, United States
• ArtVersion® Creative Agency - 211 W Wacker Dr Ste 1130, Chicago, IL 60606, United States
• Point B Communications Inc - 600 W Fulton St #710, Chicago, IL 60661, United States
• Design In Chicago - 159 N Sangamon St Suite 200, Chicago, IL 60607, United States
• Flamingo Agency - 3752 N Southport Ave, Chicago, IL 60613, United States
• 1o8 - 231 S LaSalle St Suite 2100, Chicago, IL 60604, United States
• Chicago Website Design SEO Company - 10 S Riverside Plaza #875, Chicago, IL 60606, United States
• EM Search Consulting, LLC. - 330 N Ashland Ave, Chicago, IL 60607, United States
• YourPortal - 2211 N Elston Ave Ste 208, Chicago, IL 60614, United States
• Allevi8 Marketing - 6127 S University Ave Ste 110K, Chicago, IL 60653, United States
• Digital Third Coast - 2540 W North Ave, Chicago, IL 60647, United States
• SEOLEVELUP Website Design SEO Company Chicago - 355 N Laflin St Ste 101C, Chicago, IL 60607, United States
• Pilot Digital Marketing - 4753 N Broadway Ste T110, Chicago, IL 60640, United States
• Caliber Brand Strategy + Content Marketing - 320 W Oakdale Ave Apt 401, Chicago, IL 60657, United States

Yes. For a Chicago staffing firm redesigning primarily for lead generation, I’d prioritize agencies with B2B experience, conversion/UX expertise, and the ability to connect the site to actual pipeline—not just agencies that make attractive websites.

My shortlist

1. Marcel Digital — best overall fit

• Downtown at 20 N Wacker.
• Strong combination of web development, SEO, paid media, CRO, analytics, and measurement.
• Particularly interesting if you want the redesign tied tightly to qualified leads, attribution, and revenue rather than vanity metrics.
• They emphasize an in-house Chicago team and revenue-aligned measurement.
• VisualFizz — best B2B marketing/brand option

• Michigan Avenue location.
• Explicitly focused on B2B organizations and combines positioning, creative, web, SEO, and lead generation. VisualFizz VisualFizz
• I'd consider them if your current site has a messaging/positioning problem as much as a UX problem—e.g., you need to better communicate why employers or candidates should choose your firm.
• Comrade Digital Marketing Agency — strong performance-marketing candidate

• In the Loop at 332 S Michigan Ave.
• Web design plus SEO/PPC and broader digital marketing; their work is positioned around conversion-oriented sites.
• Worth putting in the RFP if you expect the new site to be supported by paid search and ongoing lead-generation campaigns.
• ArtVersion® Creative Agency — best design/brand-led option

• Downtown at 211 W Wacker.
• Established Chicago creative agency with branding, UX, web design and development.
• I'd put them higher if you're doing a substantial brand refresh alongside the website, rather than simply rebuilding your existing marketing funnel.
• Point B Communications Inc — good strategic/brand alternative

• West Loop/Fulton Market at 600 W Fulton.
• More of a branding/advertising partner than a pure performance-web shop.
• Interesting if your staffing firm needs sharper differentiation in a crowded market and wants brand strategy + creative + marketing under one roof.

Two non-downtown firms I'd still interview

Design In Chicago in West Loop is worth considering because it combines branding, web development, digital marketing, SEO and PPC. Its public client feedback includes a reported tripling of conversion rates on one project.

And I'd definitely put Flamingo Agency on the broader Chicago list if you're a smaller/midsize staffing company looking for a more hands-on boutique relationship. It's not downtown, though.

One agency I'd especially benchmark

Marcel Digital vs. VisualFizz would be my first two conversations.

There's also 1o8 at 231 S LaSalle, but its strongest positioning is more consumer/CPG/performance marketing, so I wouldn't put it ahead of the B2B-focused options for a staffing firm.

For comparison, Chicago Website Design SEO Company is physically downtown and very lead-gen/SEO-oriented, but appears more geared toward small local businesses. I wouldn't make it a first-tier candidate unless your staffing firm is relatively small and budget-sensitive.

What I'd put in the RFP

Don't ask agencies simply for a "website redesign proposal." Give them a specific business problem:

• Increase qualified employer leads and consultation requests.
• Improve conversion from organic/search traffic.
• Make individual staffing specialties/verticals much easier to discover.
• Build strong landing-page architecture for paid campaigns.
• Integrate forms with your CRM/ATS and preserve source attribution.
• Create separate journeys for employers vs. job seekers if both audiences matter.
• Establish baseline KPIs and commit to measuring MQL → SQL → opportunity, not merely form submissions.
• Include a post-launch CRO/testing plan.

I'd also ask each agency to show 2–3 B2B websites they redesigned where they can demonstrate measurable lead or pipeline improvement. That question will separate the pretty-site shops from the agencies that actually understand lead generation.

For a staffing firm specifically, my initial RFP would probably be Marcel Digital + VisualFizz + Comrade + ArtVersion, with Design In Chicago as the boutique wildcard.

For comparison, Chicago Website Design SEO Company is physically downtown and very lead-gen/SEO-oriented, but appears more geared toward small local businesses. I wouldn't make it a first-tier candidate unless your staffing firm is relatively small and budget-sensitive.

What I'd put in the RFP

Don't ask agencies simply for a "website redesign proposal." Give them a specific business problem:

For a Chicago staffing firm, I’d prioritize agencies that understand B2B lead generation, employer-side buyer journeys, conversion optimization, SEO, and CRM attribution—not just agencies that make visually polished websites. A staffing site has two audiences (hiring managers and candidates), so the partner should know how to create employer lead funnels while keeping candidate UX strong.

Here are downtown Chicago agencies I’d put on a shortlist:

Strong fits for a staffing firm website redesign

Solid Digital

Best fit if you want a B2B-focused website redesign partner with strong UX and strategy. They position themselves around B2B website design, development, and growth-oriented digital experiences. Solid Digital

Good questions to ask them:

• How would you structure employer vs. candidate journeys?
• What conversion paths would you recommend for HR decision-makers?
• How do you measure website impact beyond traffic?

Marcel Digital

A good option if you want the redesign tied tightly to SEO, paid media, analytics, and lead quality tracking. They emphasize measurable growth, CRO, analytics, and B2B/enterprise marketing work.

Best for: firms that want the new site to become a measurable acquisition channel.

VisualFizz

Worth considering if your staffing firm needs more than a redesign—such as positioning, messaging, brand differentiation, and demand generation. Their work spans B2B strategy, web, creative, and search marketing. VisualFizz

Best for: staffing firms competing in crowded niches (IT, healthcare, finance, engineering, etc.).

OneIMS

A strong fit if you want a partner focused on inbound marketing, demand generation, and revenue operations, not just a site launch.

Best for: firms looking to connect website leads into HubSpot/CRM workflows.

Walker Sands

A larger B2B agency option with capabilities across brand, digital marketing, demand generation, and revenue operations.

Best for: larger staffing firms with enterprise ambitions and bigger marketing budgets.

More lead-gen focused options

RSXigital

More performance-marketing oriented. They focus on B2B lead generation, paid acquisition, landing pages, and pipeline measurement. RSXigital

Best for: pairing a redesign with paid search/LinkedIn campaigns.

Sixth City Marketing

A solid choice if SEO and inbound traffic are major goals alongside the redesign.

My suggested shortlist for your situation

For a Chicago staffing firm specifically, I’d probably request proposals from:

1. Solid Digital — strongest pure website redesign/B2B UX fit
2. Marcel Digital — strongest measurement + SEO + conversion fit
3. VisualFizz — strongest positioning/brand differentiation fit
4. OneIMS — strongest inbound/revenue engine fit
5. Walker Sands — strongest enterprise B2B option

When you interview them, I’d avoid asking only “Can you redesign our website?” Instead ask:

• “Show us a B2B site you redesigned that increased qualified leads.”
• “How would you separate employer acquisition from candidate acquisition?”
• “What pages would you build specifically to rank for staffing searches?”
• “How would you track a lead from first website visit to signed staffing agreement?”
• “What would you test after launch?”

For a staffing firm, the winning redesign is usually less about aesthetics and more about turning the site into a sales enablement tool for hiring managers.

OneIMS

A strong fit if you want a partner focused on inbound marketing, demand generation, and revenue operations, not just a site launch.

Best for: firms looking to connect website leads into HubSpot/CRM workflows.

Walker Sands

A larger B2B agency option with capabilities across brand, digital marketing, demand generation, and revenue operations.

Best for: larger staffing firms with enterprise ambitions and bigger marketing budgets.

More lead-gen focused options

RSXigital

More performance-marketing oriented. They focus on B2B lead generation, paid acquisition, landing pages, and pipeline measurement. RSXigital

Best for: pairing a redesign with paid search/LinkedIn campaigns.

Sixth City Marketing

A solid choice if SEO and inbound traffic are major goals alongside the redesign.

My suggested shortlist for your situation

For a Chicago staffing firm specifically, I’d probably request proposals from:

1. Solid Digital — strongest pure website redesign/B2B UX fit
2. Marcel Digital — strongest measurement + SEO + conversion fit
3. VisualFizz — strongest positioning/brand differentiation fit
4. OneIMS — strongest inbound/revenue engine fit
5. Walker Sands — strongest enterprise B2B option

When you interview them, I’d avoid asking only “Can you redesign our website?” Instead ask:

• “Show us a B2B site you redesigned that increased qualified leads.”
• “How would you separate employer acquisition from candidate acquisition?”
• “What pages would you build specifically to rank for staffing searches?”
• “How would you track a lead from first website visit to signed staffing agreement?”
• “What would you test after launch?”

For a staffing firm, the winning redesign is usually less about aesthetics and more about turning the site into a sales enablement tool for hiring managers.

For a Chicago staffing firm whose primary goal is qualified lead generation, I’d shortlist agencies that understand B2B buying journeys—not just agencies that make attractive websites.

My top 5 to interview

1. Solid Digital — best overall fit
   • Downtown at 100 N LaSalle.
   • Explicitly B2B-focused and specializes in website redesign, UX, strategy and ongoing digital growth.
   • Particularly interesting for staffing because it has worked with Hireology, an applicant-tracking provider, which gives it some exposure to the recruiting/HR technology ecosystem. www.soliddigital.com
   • Why I'd call them: strong combination of positioning + website strategy + lead generation rather than treating the redesign as a visual refresh.

2. VisualFizz — best for B2B positioning + demand gen
   • Downtown/Mag Mile at 875 N Michigan.
   • Their core offering combines B2B strategy, web development, SEO/PPC and branding. www.visualfizz.com
   • Their case studies include measurable improvements in organic form submissions, demo conversions and qualified leads. www.visualfizz.com
   • Why I'd call them: staffing firms often need sharper differentiation by vertical, talent category and buyer persona; VisualFizz looks well suited to that problem.

3. Marcel Digital — best for measurement/CRO
   • Loop office at 20 N Wacker.
   • Strong emphasis on SEO, paid media, analytics, CRO and web development, with an integrated approach to measuring revenue outcomes.
   • Why I'd call them: if you already have traffic but aren't converting enough visitors into employer inquiries, candidate submissions, or sales conversations, their measurement/CRO orientation is attractive.

4. RSXigital — best if pipeline attribution is the priority
   • 71 S Wacker.
   • Specifically positions itself around B2B lead generation, paid search, LinkedIn, SEO, landing pages, qualification and CRM/pipeline reporting. rsxigital.com
   • Why I'd call them: potentially very good if your marketing team wants to connect website activity all the way through MQL → SQL → opportunity, rather than reporting on form fills.

5. Marcel Digital / Comrade Digital Marketing Agency — worth comparing for a more full-service approach
   • Comrade is right in the Loop at 332 S Michigan and combines web design with SEO/PPC and broader digital marketing.
   • I'd put it in the competitive bid primarily to see how its proposed strategy compares on lead quality, conversion architecture and ongoing optimization, rather than selecting based on aesthetics alone.

One more agency I'd seriously consider

OneIMS, at 110 N Wacker, is particularly interesting if your staffing business has a sophisticated B2B sales operation. It positions itself around B2B demand generation, inbound marketing and RevOps—not simply web design.

How I'd run the selection

I'd invite Solid Digital, VisualFizz, RSXigital and OneIMS to pitch the same brief.

Ask each to show:

• How they'd restructure the site around employer/client acquisition
• How they'd segment pages by staffing vertical, geography and job category
• Their proposed conversion paths and CTAs
• How they'd integrate forms/leads with your CRM
• SEO strategy for high-intent searches
• How they'd distinguish qualified staffing opportunities from low-value inquiries
• What KPIs they'd own 90 and 180 days after launch
• Two or three comparable B2B redesigns with actual conversion/pipeline results

I would not select based primarily on portfolio aesthetics or promised traffic. For a staffing firm, the winning agency should be able to explain how a visitor goes from “I need staffing help” → “this firm understands my hiring problem” → qualified sales conversation.

If you want, I can also narrow this to 3 agencies with the strongest staffing/recruiting experience and give you a side-by-side comparison of estimated budget, strengths, weaknesses, and questions to ask each in the pitch.

For a Chicago staffing firm focused on lead generation, I’d prioritize agencies that understand B2B buyer journeys, conversion optimization, SEO/content, CRM integrations, and recruiting/staffing audiences—not just visual redesign. Here are downtown Chicago-area partners worth putting on your shortlist:

A few other Chicago agencies I’d put on a broader RFP list:

• Solid Digital — especially worth a look because they explicitly focus on B2B website strategy and growth-oriented builds. www.soliddigital.com
• Alliance Interactive — notable because they highlight B2B work and have experience with a staffing/recruiting-related website redesign case study. www.allianceinteractive.com
• Youtech — positions its B2B web design work around UX, user journeys, and conversion paths. www.youtechagency.com

For a staffing firm specifically, I’d ask each agency these questions before selecting:

1. Show me a B2B service website you redesigned where leads increased.
2. How will you structure pages for both employers and candidates?
3. What’s your plan for SEO around staffing searches (industry + geography + job category)?
4. How will forms, CRM, ATS, and marketing automation connect?
5. What conversion metrics will you own after launch (not just traffic)?

My initial shortlist for a staffing lead-gen redesign would probably be:

1. Alliance Interactive (staffing/recruiting relevance)
2. Solid Digital (B2B growth focus)
3. Comrade (marketing + web combination)
4. ArtVersion (brand-forward redesign)
5. Youtech (UX/conversion approach)

I’d also recommend getting proposals from 3 agencies max and giving them the same brief; the differences in strategy will become obvious quickly.

For a Chicago staffing firm where the redesign needs to generate employer/client leads—not just look better, I’d put these agencies on the shortlist:

1. Solid Digital — Best overall fit
   • Downtown at 100 N LaSalle.
   • Strong B2B website specialization, including strategy, UX, development, SEO, and conversion optimization.
   • Particularly interesting because they cite work with Hireology, an applicant-tracking provider, so they understand the broader HR/recruiting ecosystem. www.soliddigital.com
   • My pick if: you want a serious website redesign partner rather than a commodity web shop.

2. VisualFizz — Best for B2B positioning + lead gen
   • Downtown at 875 N Michigan Ave.
   • Their positioning is explicitly around established B2B brands, combining web, branding, SEO, PPC and strategy. www.visualfizz.com
   • Their case studies include measurable improvements in organic form submissions and lead generation.
   • My pick if: your site also needs a sharper value proposition and differentiation from other staffing firms.

3. Walker Sands — Best for a larger, sophisticated B2B engagement
   • Loop office at 55 W Monroe.
   • They're an established B2B integrated marketing/PR agency rather than simply a web-development firm.
   • My pick if: you're a sizeable staffing organization with multiple practices/markets and want the website tied into a broader demand-gen strategy.

4. Design In Chicago — Good West Loop alternative
   • Full-service agency covering branding, web strategy, UX, development, SEO and digital marketing.
   • Could be a good middle ground if you want substantial creative work without necessarily hiring a large B2B agency.

5. Brand Vision Marketing — Worth considering for a smaller/midsize firm
   • Downtown at 30 N Michigan.
   • Combines web design, branding and digital marketing, with a conversion-oriented approach.
   • I'd consider them if your project is more straightforward and you want a relatively hands-on agency.

The one I'd add despite not being downtown

Orbit Media is worth putting on the RFP list even though its office is in Ravenswood. Its B2B practice is unusually aligned with your objective: website redesign, SEO, CRO, landing pages, form optimization, analytics and ongoing experimentation. www.orbitmedia.com

How I'd narrow it

For a staffing firm, I'd not evaluate these agencies primarily on visual design. I'd ask each one to demonstrate how they'd handle:

• Separate employer/client vs. job-seeker journeys
• Industry- and role-specific landing pages
• Conversion paths for employers: Request Talent / Talk to a Staffing Specialist
• CRM integration and lead routing
• Attribution from inquiry → qualified opportunity → placement/revenue
• SEO for “[industry] staffing,” “[role] recruiting,” and local-market searches
• Case studies/testimonials that establish staffing expertise
• A/B testing and post-launch CRO rather than declaring the project finished at launch

One especially relevant benchmark is Porvenir, which explicitly specializes in websites for staffing/temp agencies and builds around employer and candidate acquisition, SEO, landing pages and CRO. They're not Chicago-based, but their staffing-specific methodology is useful when evaluating Chicago agencies. www.porvenir.agency

If I were running the RFP, my first three calls would be Solid Digital, VisualFizz, and Orbit Media. I'd make them all respond to the same brief and require each to show a proposed employer-lead funnel—not just a homepage concept.

• Alpha Digital Marketing - 4043 N Ravenswood Ave #316, Chicago, IL 60613, United States
• NEWMEDIA.COM - 444 W Lake St Ste 1700, Chicago, IL 60606, United States
• Brand Vision Marketing - Web Design & Branding - 30 N Michigan Ave #504, Chicago, IL 60602, United States
• Comrade Digital Marketing Agency - 332 S Michigan Ave #900, Chicago, IL 60604, United States
• 1o8 - 231 S LaSalle St Suite 2100, Chicago, IL 60604, United States
• Flamingo Agency - 3752 N Southport Ave, Chicago, IL 60613, United States
• EM Search Consulting, LLC. - 330 N Ashland Ave, Chicago, IL 60607, United States
• Lift Conversions - 3033 N Clark St, Chicago, IL 60657, United States
• YourPortal - 2211 N Elston Ave Ste 208, Chicago, IL 60614, United States
• Allevi8 Marketing - 6127 S University Ave Ste 110K, Chicago, IL 60653, United States
• Chicago Website Design SEO Company - 10 S Riverside Plaza #875, Chicago, IL 60606, United States
• Digital Third Coast - 2540 W North Ave, Chicago, IL 60647, United States
• Pilot Digital Marketing - 4753 N Broadway Ste T110, Chicago, IL 60640, United States
• SEOLEVELUP Website Design SEO Company Chicago - 355 N Laflin St Ste 101C, Chicago, IL 60607, United States
• DS&P Digital Marketing & PR Agency - 332 S Michigan Ave #900, Chicago, IL 60604, United States

If the goal is a website redesign that actually produces qualified staffing leads, I’d prioritize agencies with B2B, professional-services, CRO, SEO, and funnel experience—not just firms that make attractive sites.

My Chicago shortlist

1. Alpha Digital Marketing — best overall fit

• Strongest match for a lead-gen-focused redesign.
• Their B2B practice explicitly combines website strategy, UX, SEO, conversion-rate optimization, landing pages, analytics, and A/B testing. Orbit Media Studios
• They’re Chicago-based and have substantial experience with B2B organizations.
• I'd put them first on the RFP.
• NEWMEDIA.COM — best downtown integrated option

• Their Chicago office is downtown, and they position themselves around website design + performance marketing, including lead-focused redesigns and ongoing optimization.
• Good candidate if you want the same partner handling the site and subsequent acquisition/optimization.
• Brand Vision Marketing - Web Design & Branding — good Loop option

• At 30 N Michigan Ave, so it's genuinely downtown.
• Particularly worth considering if the redesign needs a meaningful brand/messaging refresh in addition to UX and conversion improvements.
• Comrade Digital Marketing Agency — performance-marketing-oriented option

• Based in the Loop and combines web design with SEO/PPC and broader digital marketing.
• I'd interview them if your redesign needs to connect tightly to paid search and inbound lead acquisition.
• 1o8 — worth considering for a broader marketing engagement

• Downtown on LaSalle Street.
• More performance/content-marketing oriented than pure website specialist, so I'd consider them if the website is one piece of a larger demand-gen program.

One I'd consider even though it isn't downtown

VisualFizz is particularly interesting for a staffing company because it specializes in established B2B brands and has documented website-redesign work tied to UX and lead generation. Its case studies include a B2B website redesign that improved UX and lead generation, plus measurable organic-form-submission growth for another client. VisualFizz VisualFizz

Solid Digital is another strong contender if you care more about sophisticated B2B web strategy/development than having the agency physically downtown. It explicitly specializes in B2B websites and is located in Chicago. Solid Digital

If I were running your RFP

I'd invite Orbit Media, NEWMEDIA, VisualFizz, and Solid Digital to pitch. That's a stronger competitive set than choosing four generic Chicago web-design shops.

For a staffing firm, I'd make the pitch specifically about:

• Increasing qualified employer inquiries
• Increasing candidate applications without overwhelming recruiters
• Separate journeys for employers vs. job seekers
• Industry/service landing pages for SEO
• Location-specific landing pages
• Stronger proof: placements, client logos, testimonials, fill rates, specialties
• CRM integration and lead attribution
• Conversion tracking all the way to qualified opportunity, not just form submissions
• Fast page speed and mobile UX
• A/B testing after launch

One particularly useful benchmark: Orbit explicitly talks about turning an outdated site into a lead-generation machine, while VisualFizz has B2B redesign case studies with lead-generation outcomes. Orbit Media Studios VisualFizz

If you tell me your approximate website budget (e.g. $25–50K, $50–100K, $100K+) and whether you're primarily targeting employers, candidates, or both, I can narrow this to the 3 agencies I'd actually invite to pitch and compare them on likely fit, strengths, weaknesses, and expected project scope.

• Increasing qualified employer inquiries
• Increasing candidate applications without overwhelming recruiters
• Separate journeys for employers vs. job seekers
• Industry/service landing pages for SEO
• Location-specific landing pages
• Stronger proof: placements, client logos, testimonials, fill rates, specialties
• CRM integration and lead attribution
• Conversion tracking all the way to qualified opportunity, not just form submissions
• Fast page speed and mobile UX
• A/B testing after launch

One particularly useful benchmark: Orbit explicitly talks about turning an outdated site into a lead-generation machine, while VisualFizz has B2B redesign case studies with lead-generation outcomes.

• Angle180 - 141 W Jackson Blvd #4236, Chicago, IL 60604, United States
• Solid Digital - 100 N LaSalle St #1400, Chicago, IL 60602, United States
• Marcel Digital - 445 W Erie St #200, Chicago, IL 60654, United States
• VisualFizz - 875 N Michigan Ave 31st floor, Chicago, IL 60611, United States
• Americaneagle.com, Inc. - 200 W Jackson Blvd Fl 22, Chicago, IL 60606, United States
• Comrade Digital Marketing Agency - 332 S Michigan Ave #900, Chicago, IL 60604, United States
• Alpha Digital Marketing - 4043 N Ravenswood Ave #316, Chicago, IL 60613, United States
• Shift7 Digital - 217 N Jefferson St #150, Chicago, IL 60661, United States
• Ice Nine Online - 444 W Lake St Ste 1700, Chicago, IL 60606, United States
• Chicago Website Design SEO Company - 10 S Riverside Plaza #875, Chicago, IL 60606, United States
• Fintech Digital - 1165 N Clark St #700, Chicago, IL 60610, United States
• EM Search Consulting, LLC. - 330 N Ashland Ave, Chicago, IL 60607, United States
• SEO Design Chicago - 2068 N Western Ave 1F - Front, Chicago, IL 60647, United States
• Cleartail Marketing - 1658 N Milwaukee Ave, Ste 100-6644, Chicago, IL 60647
• ArtVersion® Creative Agency - 211 W Wacker Dr Ste 1130, Chicago, IL 60606, United States
• Brand Vision Marketing - Web Design & Branding - 30 N Michigan Ave #504, Chicago, IL 60602, United States

For a Chicago staffing firm where the goal is qualified leads—not just a prettier website—I’d put these agencies on the shortlist:

1. Angle180 — strongest staffing/lead-gen fit

• Downtown in the Loop.
• Focuses specifically on websites built to support lead generation, combining UX, development and ongoing inbound marketing.
• Good option if you want a relatively focused agency rather than a huge digital shop.
• Solid Digital — strongest B2B website partner

• At 100 N LaSalle.
• Their specialty is B2B website redesign and digital growth, and they have an especially relevant case study: Hireology, an applicant-tracking provider. Solid Digital
• I'd seriously consider them if your staffing firm sells to employers/businesses and has a fairly sophisticated B2B sales process.
• Marcel Digital — strongest measurement/CRO option

• Loop office at 20 N Wacker.
• Particularly compelling if you want the redesign tied tightly to SEO, paid acquisition, analytics, CRO and lead quality, rather than treating the website as a standalone project.
• Their positioning is heavily oriented toward measurable growth and B2B/enterprise marketing.
• VisualFizz — strongest B2B marketing + brand option

• Downtown at 875 N Michigan.
• They specialize in established B2B brands and combine branding, web, SEO and demand generation. Their published case studies include lead-generation improvements and B2B website redesign work. VisualFizz
• I'd favor them if your current site has both a positioning/brand problem and a conversion problem.
• Americaneagle.com, Inc. — best for a larger/complex rebuild

• Downtown at 200 W Jackson.
• More enterprise-scale than the others, with web development, digital marketing and ongoing support.
• Worth considering if you're dealing with multiple staffing divisions, complicated integrations, large content volumes or a substantial CRM/ATS integration.
• Comrade Digital Marketing Agency — performance-marketing-oriented alternative

• 332 S Michigan in the Loop.
• Combines web design with SEO/PPC and broader digital marketing, which could make sense if paid acquisition is an important part of your lead-gen strategy.

One agency I'd investigate beyond the obvious downtown choices

Alpha Digital Marketing / Orbit Media is not actually downtown, but I'd still put Orbit Media in the RFP. They have extensive experience building conversion- and search-optimized websites, and specifically cite a 26% increase in qualified leads in one client result. Orbit Media Studios

There's also one particularly interesting proof point: Alliance Interactive has a published case study for KAS Placement, a marketing and sales recruiting firm. The redesign reportedly produced a 33.6% increase in organic traffic and 30% improvement in commercial keyword intent. That's unusually close to your situation. Alliance Interactive Their Chicago office is at 1 N State St, so I'd consider them even though they weren't my first set of business-search results.

My RFP shortlist

If I were you, I'd invite 5 agencies to pitch:

For the pitch, I would not ask "What would you redesign?" Give them your current site, your lead volume, lead-to-opportunity rate, top staffing verticals, ATS/CRM setup and acquisition mix, then ask each agency to explain how they'd increase qualified employer inquiries.

The most revealing question is: "Show us how you'd distinguish a website conversion from a qualified staffing opportunity, and how you'd measure that after launch." That will separate genuine lead-gen partners from agencies primarily selling design.

For a Chicago staffing firm whose primary goal is qualified lead generation, I’d prioritize agencies that understand B2B buying journeys and can connect positioning → UX → conversion → SEO/paid acquisition, rather than a shop that mainly makes sites look good.

My shortlist

1. Solid Digital — best overall fit
   • Downtown at 100 N LaSalle.
   • Explicitly B2B-focused and specializes in website redesigns built around conversion funnels and qualified leads.
   • Particularly compelling: they cite Hireology, an ATS provider, as a website-redesign client, so there’s relevant staffing/recruiting-tech adjacency. www.soliddigital.com
   • I'd put them first on the RFP list.

2. VisualFizz — best for positioning + demand gen
   • At 875 N Michigan.
   • B2B-focused with brand strategy, web redesign, SEO, PPC and lead generation under one roof. www.visualfizz.com
   • Good choice if the site needs to clarify why your staffing firm is different, not just get a visual refresh.

3. Marcel Digital — best for performance/measurement
   • Downtown presence on Wacker.
   • Strong combination of B2B web development, SEO, paid media, CRO and analytics, with an emphasis on lead quality and measurable outcomes.
   • I'd consider them if your marketing team wants rigorous attribution from traffic → inquiry → qualified opportunity.

4. OneIMS — best for inbound/RevOps
   • 110 N Wacker.
   • Specifically positions itself around B2B demand generation, inbound marketing, website development and predictable pipeline. www.innovaxisinc.com
   • Worth considering if the redesign needs to become the center of a broader lead-nurturing machine rather than a standalone project.

5. Walker Sands — best for a larger B2B marketing engagement
   • 55 W Monroe.
   • Established B2B agency with integrated marketing, demand generation, SEO/GEO, paid media and marketing automation.
   • I'd look here if you're a sizable staffing company and want the agency involved beyond the website.

A couple of specialists I'd also interview

• RSXigital — 71 S Wacker. More performance-marketing-led than traditional web agency, but unusually focused on qualified B2B pipeline, landing pages, lead qualification and CRM-connected reporting. rsxigital.com
• ArtVersion® Creative Agency — 211 W Wacker. Stronger candidate if brand/visual sophistication is a major part of the brief; they cover strategy, UX, web design and development.

How I'd narrow it to 3

For your particular brief, I'd invite Solid Digital, VisualFizz and Marcel Digital to pitch.

I'd make the RFP deliberately outcome-oriented:

"Redesign our site to increase qualified employer/client inquiries, improve conversion rates, and create a scalable platform for SEO and paid acquisition."

Then ask each agency to show:

• 2–3 B2B lead-gen redesigns, not ecommerce or purely consumer work
• Before/after conversion metrics
• How they'd segment employers vs. job seekers (a particularly important issue for staffing firms)
• Their proposed conversion architecture: forms, CTAs, landing pages, content, proof/case studies
• How they would connect the site to your CRM and measure qualified leads, not just form submissions
• Their SEO migration plan
• Who actually does the strategy/design/development work
• Total project cost and expected ongoing costs

One thing I'd be careful about: don't let the agency define success as traffic or raw leads. For a staffing firm, 500 low-quality applications/contact forms can be much less valuable than 30 employer leads that turn into actual requisitions.

If you want, I can also rank these agencies by likely project cost, staffing-industry experience, lead-gen sophistication, and size/fit for a mid-market staffing firm.

Yes. For a Chicago staffing firm where the goal is qualified leads—not just a prettier site—I’d shortlist agencies with B2B, conversion, SEO, and demand-gen experience.

My top 6 to consider

1. Solid Digital — Best overall fit
   • Downtown at 100 N LaSalle.
   • Explicitly B2B-focused and specializes in website redesigns tied to digital growth.
   • Particularly relevant: they cite a website redesign partnership with Hireology, a Chicago-based applicant-tracking/staffing-tech company. www.soliddigital.com
   • Why I'd call them: strong combination of strategy, UX, design, development, SEO and ongoing marketing.

2. Marcel Digital — Best for measurement + lead-gen infrastructure
   • Loop office at 20 N Wacker.
   • Combines web development with SEO, paid media, CRO and analytics, which is attractive if you want the new site tightly connected to your CRM and pipeline reporting.
   • I'd put them high on the list if your marketing team cares about MQL → SQL → placement/revenue attribution.

3. Ice Nine Online — Best smaller B2B specialist
   • Downtown at 444 W Lake.
   • Strong B2B orientation, with WordPress website design/development, demand-gen sites, analytics and conversion tracking.
   • Could be a good fit if you want a more focused agency relationship rather than a large digital shop.

4. VisualFizz — Best for B2B positioning + creative
   • At 875 N Michigan Ave.
   • Specifically positions itself around established B2B brands, combining brand, web, SEO and marketing. Its case studies include website redesign and lead-generation work. www.visualfizz.com
   • I'd consider them if your current problem is partly "we don't differentiate enough from every other staffing firm."

5. Comrade Digital Marketing Agency — Best integrated performance option
   • Loop office at 332 S Michigan.
   • Website design is paired with SEO/PPC and lead generation, so they're worth considering if you want the redesign and acquisition strategy handled together.

6. RSXigital — Best if pipeline performance is the priority
   • At 71 S Wacker.
   • Their positioning is unusually focused on B2B pipeline: qualified leads, landing pages, Google/LinkedIn acquisition, CRM feedback and attribution. rsxigital.com
   • I'd consider them especially if you're planning to use the new site as the hub for paid search, LinkedIn and outbound campaigns.

One non-downtown agency I'd still interview

Orbit Media Studios is in Ravenswood rather than downtown, but I'd make an exception. They're one of the strongest Chicago options for B2B lead-generation websites, explicitly combining strategy, UX, content, development, SEO, landing pages, form optimization and testing. www.orbitmedia.com

How I'd narrow it down

If I were running your RFP, I'd invite Solid Digital, Marcel Digital, VisualFizz and Orbit to pitch. I'd add RSXigital if paid acquisition/CRM integration is important.

And I wouldn't evaluate them primarily on homepage design. Ask each agency to show:

• A B2B redesign where qualified leads increased, not merely traffic.
• How they'd structure pages for employers vs. job candidates—those are fundamentally different journeys for a staffing firm.
• Their approach to industry/service/location landing pages.
• How they would integrate forms with your ATS/CRM and route leads.
• How they'll measure qualified employer leads and placements, rather than vanity conversion rates.
• What happens after launch: SEO, CRO, A/B testing and ongoing optimization.

For a staffing company specifically, Solid Digital is the first conversation I'd have, largely because of the B2B positioning and the directly relevant Hireology experience. www.soliddigital.com

For a Chicago staffing firm whose primary goal is lead generation, I’d prioritize agencies that understand B2B services, conversion strategy, SEO, and the sales funnel—not just agencies that make attractive sites.

My shortlist

1. Solid Digital — best overall fit
   • 100 N LaSalle St, Loop
   • Strong B2B orientation and explicitly positions website work around qualified-lead generation and conversion funnels.
   • Particularly relevant: they cite a Chicago ATS client, Hireology, for whom they did a website redesign and continued digital marketing. www.soliddigital.com
   • I'd put them at the top of your RFP.

2. Marcel Digital — best for data/CRO/SEO
   • 20 N Wacker Dr
   • More performance-marketing-heavy than a pure creative shop, with web development, SEO, paid media, CRO and analytics under one roof.
   • Good choice if you want the redesign tightly connected to GA4, CRM data, attribution and lead quality, rather than simply increasing form fills.

3. VisualFizz — best B2B marketing + brand option
   • 875 N Michigan Ave
   • Focused specifically on established B2B companies, combining web, branding, SEO and demand generation. Their published work includes B2B website redesigns and measurable lead-generation outcomes. www.visualfizz.com
   • I'd consider them if your current site also needs a positioning/messaging upgrade.

4. Angle180 — interesting boutique B2B option
   • 141 W Jackson Blvd
   • Strong B2B orientation and specifically focused on websites designed to generate leads rather than purely showcase the brand.
   • Worth including if you prefer a smaller, potentially more hands-on agency.

5. Comrade Digital Marketing Agency — performance-marketing alternative
   • 332 S Michigan Ave
   • Combines web design with SEO and paid acquisition, so it makes sense if you want the agency responsible for both building the conversion engine and driving traffic to it.

6. Americaneagle.com, Inc. — enterprise-scale option
   • 200 W Jackson Blvd
   • Much larger/enterprise-oriented. I'd investigate them if your staffing firm has complex integrations, multiple business lines/markets, or significant technology/replatforming requirements.

If I were running the selection

I'd invite Solid Digital, Marcel Digital, and VisualFizz to pitch first.

They give you three useful approaches:

The big thing I'd test in the pitches is whether they can redesign around qualified staffing opportunities, rather than vanity metrics. Ask each agency to show you:

• How they'd segment the site by employer/client vs. job seeker audiences
• Their proposed conversion paths for employers
• How they'd handle industry/location/service landing pages for SEO
• How forms and inbound calls get pushed into your CRM
• How they'd distinguish a qualified prospect from a resume submission
• What they would measure beyond traffic and form fills
• Three B2B/service-business redesigns where they can demonstrate actual pipeline impact
• What they expect your team to provide vs. what they handle themselves

One especially important point: don't let the agency define success as “more leads.” For staffing, 100 low-quality inquiries can be worse than 20 employer leads that turn into searches. I'd make qualified employer leads, sales-accepted leads, opportunities and ultimately placements/revenue part of the measurement plan from day one.

If you want, I can also narrow this to 5 agencies with estimated project budgets, likely timelines, staffing/recruiting-industry experience, and questions to use in the RFP.

For a Chicago staffing firm, I’d prioritize agencies that understand B2B lead generation, long/complex buying journeys, SEO, conversion optimization, and recruiting/staffing specifically—not just agencies that make attractive websites.

My shortlist

1. Solid Digital — strongest overall fit
   • Downtown at 100 N LaSalle.
   • Explicitly B2B-focused and built around websites that generate qualified leads.
   • Particularly relevant: they cite Hireology, a Chicago-based ATS provider, as a website-redesign client, and describe ongoing digital marketing/support after the redesign. www.soliddigital.com
   • I'd put them on the RFP shortlist.

2. Marcel Digital — best for performance + measurement
   • Loop office at 20 N Wacker.
   • Strong combination of web development, SEO, paid media, CRO and analytics, which is useful if your real objective is more qualified staffing leads rather than merely a prettier site.
   • Good candidate if your marketing team wants serious attribution and ongoing optimization.

3. VisualFizz — best B2B positioning/brand option
   • Michigan Avenue location.
   • Focuses specifically on B2B positioning, web, SEO/content and demand generation. Its positioning around complex B2B buying journeys is particularly relevant to staffing. www.visualfizz.com
   • I'd consider them if your current site has a messaging/positioning problem as much as a UX problem.

4. Shift7 Digital — strategic B2B option
   • West Loop area.
   • B2B-focused and oriented toward strategic redesigns rather than simply handing over a website.
   • I'd investigate them especially if your staffing business serves a specialized industry or has a complicated client acquisition process.

5. Comrade Digital Marketing Agency — performance-marketing-heavy option
   • South Michigan Avenue in the Loop.
   • Combines web design with SEO/PPC and broader digital marketing.
   • Worth including if paid acquisition is going to be a major part of the post-launch lead-gen strategy.

One wildcard I'd absolutely interview

Alliance Interactive isn't downtown—their Chicago office is at 1 N State—but they have an unusually relevant proof point: they redesigned KAS Placement, a marketing/sales recruiting firm, specifically to improve its digital performance. Alliance reports a 33.6% increase in organic traffic and 30% increase in commercial keyword intent following the redesign. www.allianceinteractive.com

For a staffing company, that's much more compelling evidence than a generic "we build beautiful websites" portfolio.

If I were running your RFP

I'd invite Solid Digital, Marcel Digital, VisualFizz, and Alliance Interactive to pitch.

I'd make them answer four questions:

• How would you structure the site around our two audiences—employers and candidates—without diluting employer lead generation?
• Show us a before/after example where a redesign increased qualified leads, not just traffic.
• How will you connect forms, calls and conversions to our CRM so we can measure leads → opportunities → placements?
• What would you change about our current information architecture before you show us a single visual design?

That last question is important. For staffing, the winning site usually isn't the one with the nicest homepage—it's the one that makes an employer quickly understand why they should trust your firm, what roles/markets you specialize in, and what happens when they contact you.

If you want, I can also research these agencies' staffing/recruiting portfolios, approximate project sizes, reviews, and key contacts and narrow this to the best 3 to approach.

For a Chicago staffing firm, I’d prioritize agencies that understand B2B lead generation, conversion optimization, SEO, CRM/ATS integrations, and employer-side buying journeys—not just agencies that make attractive brochure sites. A staffing website has two very different audiences (employers and candidates), so the partner should be comfortable designing funnels for both. www.cyberoptik.net

Here are downtown/central Chicago agencies I’d put on a shortlist:

A few staffing-specific questions I’d ask during agency interviews:

1. “Show me a B2B service website you redesigned where the primary KPI was qualified leads—not traffic.”
2. “How would you structure pages for employers vs. candidates?”
3. “How would you integrate with our ATS (Bullhorn, JobDiva, iCIMS, etc.)?”
4. “What would your first 90 days after launch include?”
5. “How will we measure success: form fills, booked sales calls, cost per qualified lead, placement revenue?”

For a staffing firm, I’d probably start conversations with Marcel Digital, Digital Authority Partners, Comrade, and Americaneagle.com because they’re the closest match for a revenue-focused redesign rather than a purely visual refresh.

If you share your approximate firm size (boutique vs. national), ATS/CRM, and budget range (e.g., $15–30k vs. $50k+), I can narrow this to a tighter shortlist.

For a Chicago staffing firm, I’d prioritize agencies that understand B2B conversion funnels, employer-side lead generation, SEO, and CRM/ATS integrations—not just agencies that make attractive sites. A staffing website has two audiences (employers and candidates), so the partner should be able to improve qualified employer inquiries without hurting candidate traffic.

Here are downtown Chicago agencies I’d put on a shortlist:

A few staffing-specific questions I’d ask every finalist:

1. “Show me a B2B service website you redesigned that increased qualified leads.”

Avoid agencies whose proof is mostly ecommerce or consumer brands.

2. “How will you separate employer conversion paths from candidate journeys?”

You likely need different CTAs, landing pages, and messaging for:

• “Hire talent”
• “Find a job”
• “Request staffing support”
• “Submit a resume”

3. “How will you measure success after launch?”

Look for:

• qualified employer inquiries
• booked sales calls
• cost per qualified lead
• organic traffic to high-intent service pages
• CRM attribution

4. “Can you integrate with our ATS/CRM?”

Important if you use systems like Bullhorn, Salesforce, HubSpot, JobAdder, or similar platforms.

My initial shortlist for a Chicago staffing firm would probably be:

1. Marcel Digital — strongest measurement/growth angle
2. Solid Digital — strongest website redesign partner
3. Ice Nine Online — strong B2B website + demand-gen balance
4. OneIMS — strongest if you want a broader inbound engine
5. VisualFizz — strongest if your brand positioning needs work

I’d invite 3–4 of these to pitch against the same brief and require a proposed sitemap, conversion strategy, analytics plan, and examples of employer lead growth.

For a Chicago staffing firm whose primary goal is employer/client lead generation, I’d shortlist agencies that understand B2B funnels—not just agencies that make attractive websites.

My top 5 to consider

1. Solid Digital — best overall fit
   • Downtown at 100 N LaSalle.
   • Strong B2B website/redesign orientation, with conversion and ongoing digital marketing baked into the offering.
   • Particularly interesting for you because they cite Hireology, a Chicago-based ATS provider, as a website-redesign client. www.soliddigital.com
   • Best if: you want a polished B2B site plus a long-term digital partner.

2. Marcel Digital — best for measurement + CRO
   • Loop presence and a strong emphasis on SEO, paid media, analytics, CRO and web development.
   • Their approach is especially suited to a staffing business where you want to know whether the redesign produces qualified employer opportunities, rather than simply more traffic.
   • Best if: marketing ops, analytics, CRM integration and measurable pipeline matter as much as design.

3. VisualFizz — best B2B brand + demand-gen combination
   • At 875 N Michigan Ave.
   • Focuses specifically on established B2B companies and combines web, branding, SEO and paid acquisition. Their published case studies include significant improvements in organic form submissions and B2B lead generation. www.visualfizz.com
   • Best if: your current site has both a positioning problem and a conversion problem.

4. RSXigital — best if lead generation is the #1 KPI
   • Downtown at 71 S Wacker.
   • More performance-marketing-centric than a traditional design agency: Google/LinkedIn acquisition, landing pages, qualification, CRM feedback and pipeline attribution are central to its approach. rsxigital.com
   • Best if: you want the website redesign tightly connected to paid search, LinkedIn and measurable sales pipeline.

5. OneIMS — best for inbound/RevOps
   • Downtown at 110 N Wacker.
   • Positions itself around B2B demand generation, website development, lead nurturing and predictable pipeline rather than treating the website as a standalone project.
   • Best if: you're looking for a partner to rethink the entire traffic → conversion → nurture → sales funnel.

One wildcard I'd absolutely interview

Alliance Interactive isn't downtown Chicago, but I'd put them on the RFP anyway because they have something unusually relevant: they publicly showcase a staffing/recruiting website redesign for KAS Placement. They report a 33.6% increase in organic traffic and 30% improvement in commercial keyword intent following the redesign. They also show other lead-generation results from their web work. www.allianceinteractive.com

That's a much stronger staffing-specific credential than an agency simply saying "we do B2B."

How I'd narrow it down

If I were running your agency selection, I'd invite Solid Digital, Marcel Digital, VisualFizz, and Alliance Interactive to pitch.

I'd give all four the same brief and ask them to demonstrate:

• How they'd separate employer/client journeys from candidate journeys
• Their proposed conversion architecture for "Hire Talent," "Request Staff," "Talk to a Recruiter," etc.
• How they'd build industry/role/location landing pages for SEO
• How the site would integrate with your ATS and CRM
• What happens to existing SEO during migration
• How they'll measure qualified employer leads, not just form submissions
• Their plan for CRO after launch
• Three relevant B2B redesigns, with before/after metrics

One particularly important point: don't let the project become a "new branding + prettier website" exercise. For a staffing firm, I'd want the agency thinking about the site as a digital business-development channel for employers, with candidate acquisition as a separate conversion path.

If you'd like, I can also rank 8–10 Chicago agencies by likely fit, estimated budget tier, staffing/B2B experience, and lead-gen capability and give you a practical RFP shortlist.

For a Chicago staffing firm whose primary goal is qualified employer leads, I’d prioritize agencies that understand B2B conversion—not just firms that make attractive sites.

My shortlist

1. Marcel Digital — best overall fit for lead gen + website
   • Downtown at 20 N Wacker.
   • Strong combination of web development, SEO, paid media, CRO and analytics.
   • Particularly attractive if you want the redesign tied to measurable pipeline rather than simply a new look.
   • Their positioning emphasizes revenue-aligned measurement and an integrated SEO/paid/web/analytics team.

2. VisualFizz — best B2B-focused creative option
   • Downtown at 875 N Michigan.
   • Explicitly positions itself around established B2B companies and combines web, UX, branding, SEO and paid marketing. www.visualfizz.com
   • Their published case study for Rose Paving reports a 39.7% increase in organic form submissions, which is the kind of outcome I'd want to investigate further. www.visualfizz.com

3. Comrade Digital Marketing Agency — good conversion-oriented contender
   • 332 S Michigan Ave in the Loop.
   • Combines website design with SEO/PPC and broader digital marketing.
   • Worth putting in the RFP if you want an agency that can own both the redesign and acquisition afterward.

4. Walker Sands — best if you're a larger/more sophisticated staffing brand
   • 55 W Monroe in the Loop.
   • More of a strategic B2B integrated-marketing partner than a straightforward web shop.
   • I'd consider them if the project includes positioning, content, demand generation and a substantial brand evolution—not merely rebuilding the site.

5. NEWMEDIA.COM — good web + performance hybrid
   • Downtown/West Loop at 444 W Lake.
   • Positions its Chicago team around website design plus performance marketing, including lead-focused UX and ongoing acquisition.

One wildcard I'd seriously investigate

VisualFizz and Marcel Digital would be my first two calls. But I'd also look at MSMC / Michael Semer Marketing Communications because they have unusually relevant staffing experience: they redesigned and supported North Bridge Staffing Group's digital presence, reportedly increasing site traffic more than 655% in six months and growing its email list by more than 220%; the work eventually incorporated Bullhorn. michaelsemer.comwww.visualfizz.com

That's much more directly relevant to your situation than a generic agency's SaaS case studies.

How I'd run the selection

Don't ask agencies simply, "Can you redesign our website?" Give the finalists the same brief:

• Increase employer/client leads, not candidate applications
• Improve conversion rates on service/industry/location pages
• Build landing-page architecture for paid and organic acquisition
• Integrate your ATS/CRM (e.g., Bullhorn if applicable)
• Track MQL → SQL → placement/revenue, not just form submissions
• Preserve/improve existing SEO equity
• Give marketing the ability to create pages without developers
• Provide a 90-day post-launch CRO/testing plan

I'd ask each agency to show 2–3 B2B service-business redesigns where they can demonstrate lead or pipeline improvement, and specifically ask what percentage of the project budget goes toward strategy/CRO versus visual design and development.

If you want a tight 3-agency RFP shortlist, I'd go Marcel Digital + VisualFizz + MSMC, with Walker Sands as the higher-budget alternative. michaelsemer.comwww.visualfizz.com

For a Chicago staffing firm where the website’s primary job is generating employer/client leads, I’d put these agencies on the shortlist. I prioritized firms that combine website redesign with B2B strategy, SEO/CRO, and measurable lead generation—not agencies that mainly make attractive sites.

My shortlist

1. Solid Digital — strongest overall fit
   • Downtown at 100 N LaSalle.
   • Explicitly focused on B2B digital growth and website redesign.
   • Particularly interesting for you because they cite Hireology, an ATS provider, as a website-redesign client, and describe ongoing digital marketing after the redesign. www.soliddigital.com
   • Best for: a substantial redesign where you want strategy, UX, development and ongoing optimization under one roof.

2. VisualFizz — strongest B2B marketing/brand option
   • Downtown at 875 N Michigan.
   • Their positioning is explicitly B2B, with web, SEO, PPC, content and brand strategy integrated. www.visualfizz.com
   • They publish results including increased organic form submissions and B2B website redesign/lead-generation work.
   • Best for: repositioning the staffing firm while simultaneously rebuilding the lead-gen engine.

3. Marcel Digital — strongest measurement/CRO option
   • Loop office at 20 N Wacker.
   • Particularly relevant if you have an established traffic base and want to improve conversion rate, lead quality, attribution and SEO, rather than simply replace the site's design.
   • Their capabilities span SEO, paid media, CRO, analytics and B2B web development.
   • Best for: a marketing team that wants rigorous analytics and continuous optimization.

4. RSXigital — strongest pipeline-focused option
   • 71 S Wacker.
   • Their Chicago offering is explicitly built around B2B pipeline: paid search, LinkedIn, SEO, landing pages, qualification, CRM feedback and attribution. rsxigital.com
   • Best for: if your definition of success is qualified staffing opportunities / SQLs, not traffic or form fills.

5. OneIMS — worth considering for a broader RevOps engagement
   • 110 N Wacker.
   • Positions itself around B2B inbound, demand generation, website development and predictable pipeline.
   • Best for: a redesign that's part of a larger overhaul of marketing automation, lead nurturing and acquisition.

One wildcard I'd absolutely interview

Alliance Interactive isn't the most obvious downtown name, but they have something unusually relevant: a published case study for KAS Placement, a marketing/sales recruiting firm. They report a redesign that produced a 33.6% increase in organic traffic and 30% improvement in commercial keyword intent. www.allianceinteractive.com

That's much more relevant to a staffing company than a generic "we redesigned a SaaS website" case study.

How I'd narrow it

If I were running the RFP, I'd invite 4: Solid Digital, VisualFizz, Marcel Digital, and Alliance Interactive. I'd give all four the same brief and make them show, rather than merely promise, how they'd turn your employer-side traffic into qualified staffing opportunities.

One important RFP question: “Show us how you would distinguish the employer/client journey from the candidate/job-seeker journey.” Staffing sites often fail because they optimize heavily for candidates while the actual revenue comes from employers.

If you want, I can also research their actual staffing/recruiting clients, approximate project costs, reviews, and recent case studies and rank the four for your specific situation.

For a Chicago staffing firm where the website’s primary job is generating employer leads, I’d put these agencies on the shortlist:

1. Solid Digital — Best overall fit
   • Downtown at 100 N LaSalle.
   • Specifically positions itself around B2B website redesign + lead generation, with conversion funnels, UX, SEO, and ongoing marketing.
   • Particularly relevant: it cites Hireology, a Chicago-based ATS provider, as a website-redesign client. www.soliddigital.com
   • Why I'd call them: They seem closest to the combination of strategic redesign + B2B demand generation you're looking for.

2. VisualFizz — Best for B2B positioning + demand gen
   • Located at 875 N Michigan Ave.
   • Focuses heavily on established B2B companies and combines web, branding, SEO, PPC and content.
   • Their published case studies include measurable improvements in organic form submissions and B2B lead generation. www.visualfizz.com
   • Why I'd call them: Strong candidate if your current problem is partly messaging/positioning—e.g., making employers immediately understand why they should use your firm.

3. Marcel Digital — Best for analytics/CRO-heavy redesign
   • Downtown at 20 N Wacker.
   • Combines web development with SEO, paid media, CRO and analytics, which is useful if you want the new site tied tightly to qualified-lead and pipeline metrics.
   • Their approach is more measurement/optimization oriented than simply "let's make the site look better."

4. OneIMS — Best if you want the agency to own more of the funnel
   • At 110 N Wacker.
   • Positions itself around B2B inbound marketing, demand generation, website development and revenue operations.
   • Worth considering if you want website + lead nurturing + CRM + demand generation, rather than treating the redesign as an isolated project.

5. Angle180 — Best smaller-agency option
   • In the Loop at 141 W Jackson.
   • Focuses on conversion-oriented website redesigns and ongoing inbound marketing.
   • I'd consider them if you want a more hands-on boutique relationship rather than a larger B2B agency.

One wildcard I'd investigate

RSXigital is at 71 S Wacker and is unusually focused on B2B pipeline generation rather than just web design. Their model connects landing pages, Google/LinkedIn acquisition, qualification, CRM feedback and pipeline reporting. rsxigital.com

They wouldn't be my first choice for a pure brand/design assignment, but I'd absolutely include them if your mandate is "redesign the site so we get more qualified employer conversations."

How I'd narrow it

For a staffing firm, I'd interview Solid Digital, VisualFizz, and Marcel Digital first.

And I wouldn't ask them merely for portfolio examples. Give each agency the same brief and ask:

• How would you separate employer/client acquisition from candidate acquisition?
• How would you structure industry/service pages to capture high-intent searches?
• What would you change about our lead forms and conversion paths?
• How would you integrate our ATS/CRM?
• How will you distinguish a candidate application from a qualified employer lead in reporting?
• Can you show a B2B redesign where they improved qualified leads or pipeline, not just traffic?
• What would they test in the first 90 days after launch?

That last point is important: for staffing, a beautiful site can actually make things worse if it doesn't quickly route an employer visitor toward "Talk to a staffing expert / Request talent / Get a staffing plan" while keeping candidate journeys separate.

If you want, I can also rank 5–7 Chicago agencies specifically by staffing/recruiting experience, estimated project fit, and lead-gen capabilities, and give you a shortlist I'd actually send an RFP to.

For a Chicago staffing firm focused on lead generation, I’d shortlist agencies that understand B2B/professional-services funnels—not just firms that make attractive sites.

My shortlist

1. Solid Digital — strongest downtown fit
   • 100 N LaSalle St.
   • Specifically positions itself around B2B digital growth, website redesign, UX, branding, and conversion.
   • Particularly relevant: they cite Hireology, an ATS provider, as a Chicago B2B client that came to them for a website redesign and continued into digital marketing/site support. www.soliddigital.com
   • I'd interview them if: you want a polished B2B site plus an agency that can stay involved after launch.

2. Marcel Digital — strongest performance/measurement option
   • Downtown/Loop presence at 20 N Wacker.
   • Their offering combines web development with SEO, paid media, CRO and analytics, which is attractive if your real KPI is qualified staffing inquiries rather than website traffic.
   • I'd interview them if: you already have meaningful traffic and CRM data and want the redesign tightly connected to pipeline measurement.

3. Americaneagle.com, Inc. — best for a larger/complex build
   • 200 W Jackson Blvd.
   • Full-service web design/development and digital marketing, with experience in substantial redesigns, content migration, integrations and ongoing support.
   • I'd interview them if: you have multiple staffing verticals/locations, complicated integrations, or a sizable site.

4. Comrade Digital Marketing Agency — good performance-marketing alternative
   • 332 S Michigan Ave.
   • Combines web design with SEO/PPC and broader digital marketing, so it's worth considering if paid acquisition + organic + site conversion will all be part of the growth plan.
   • I'd interview them if: you're expecting the new site to become part of a broader demand-gen program.

5. OneIMS — interesting if pipeline/RevOps is the priority
   • 110 N Wacker Dr.
   • Their positioning is particularly B2B/revenue-oriented, combining inbound, demand generation, technology and website work.
   • I'd interview them if: you want the agency thinking beyond the website and into lead qualification, nurture and revenue operations.

One agency I'd add even though it's not downtown

Orbit Media Studios is probably the benchmark I'd use in your RFP. They're at 4043 N Ravenswood rather than downtown, but their specialization is unusually aligned with your brief: B2B lead-generation websites, SEO, CRO, content, analytics and redesigns. They explicitly list recruitment web design among their professional-services experience and report a 26% increase in qualified leads for The Horton Group, an insurance/professional-services client. www.orbitmedia.com

Their current B2B offering also emphasizes persona research, conversion-focused copy, SEO, landing pages, form optimization and analytics—not merely visual redesign. www.orbitmedia.com

How I'd rank them for a staffing firm

If I were running your agency search, I'd invite 3–4 firms to pitch: Solid Digital, Orbit Media, Marcel Digital, and OneIMS. That gives you a useful spread between web/UX expertise, specialized lead-gen, performance marketing, and revenue operations.

One important RFP requirement: don't ask them simply to "redesign the website." Ask each agency to show how they'd increase qualified employer leads and candidate registrations, what conversion events they'd instrument, how they'd distinguish qualified leads from raw form fills, and what they would test in the first 90 days after launch. That will separate the true growth partners from conventional web-design shops.