ChatGPT answers, unedited

For a small agency reselling VPS hosting under its own brand, I’d generally build around WHMCS + a VPS provider with a good API/provisioning integration.

My recommended setup

whmcs.com + VPS provider

WHMCS handles the customer-facing/business side:

• Your branding and client portal
• Automated ordering and provisioning
• Recurring billing
• Suspensions for non-payment
• Upgrades/downgrades
• Support tickets
• Automated welcome emails
• Multiple VPS servers/locations
• Integration with VPS/control-panel APIs

WHMCS explicitly supports Server/VPS products, and its provisioning system can automatically create and manage VPS services. WHMCS Documentation WHMCS Documentation

For example, VPS.net has a native WHMCS module specifically supporting a completely white-label VPS offering, including provisioning, suspension, termination, package changes, reboot/shutdown and backups. WHMCS Documentation

The architecture I'd use

Your Agency Website
        │
        ▼
      WHMCS
  (your branding)
        │
        ├── Stripe / PayPal
        │
        ├── VPS Provider API
        │
        └── Client Portal
              │
              ▼
        Client's VPS

The important distinction is that WHMCS is the reseller/business platform, while the VPS provider supplies the underlying compute.

Three approaches I'd consider

If you're starting with perhaps 5–50 client VPSs, I'd avoid operating your own virtualization infrastructure initially. Let the infrastructure provider deal with hardware, networking and hypervisor operations while you own the brand, billing, support and customer relationship.

If you want something more sophisticated, SolusVM + WHMCS is another route: SolusVM supports VPS provisioning and reseller products, while WHMCS can automate the customer/order side. WHMCS Documentation

One important question

The best provider depends heavily on what you're actually selling.

If your agency wants to sell things like:

Managed WordPress VPS — $79/mo
4 vCPU / 8 GB RAM / 100 GB NVMe / backups / monitoring / your branding

that's a somewhat different setup from:

Unmanaged VPS — $20/mo
Client gets root access and manages everything themselves.

If you tell me your approximate number of clients, target monthly price per VPS, whether you want managed or unmanaged VPSs, and whether clients need cPanel/Plesk/DirectAdmin, I can lay out a specific stack (provider + billing + control panel + backups + monitoring) and estimated margins.

For a small agency reselling VPS under its own brand, I’d generally avoid building the infrastructure yourself initially. The sweet spot is:

Upstream VPS provider → white-label/reseller layer → WHMCS → your agency brand → client

My recommendation

1. WHMCS + a white-label VPS reseller provider — best starting point

WHMCS is particularly well suited if you want clients to order, pay for, upgrade, suspend, and manage VPSs without you manually provisioning servers. It supports automated VPS provisioning and lifecycle management. WHMCS Help WHMCS

For the infrastructure underneath it, I'd look at providers specifically offering white-label VPS resale, rather than ordinary VPS providers.

One example is OrbitServers, which explicitly offers wholesale VPS/bare metal, your branding and pricing, and integrations with WHMCS, Blesta, HostBill, or its API. OrbitServers

Another is Rad Web Hosting's VPS Reseller module, which provides a branded VPS control panel and automated provisioning through WHMCS. WHMCS Marketplace

This gives you roughly:

Client
   ↓
yourdomain.com
   ↓
WHMCS / client portal
   ↓
VPS provisioning module/API
   ↓
upstream VPS infrastructure

The client sees your agency, not the underlying provider.

2. If you want the simplest possible setup

There are now providers specifically selling VPS reseller packages, where you don't need to lease a big dedicated server or operate Proxmox yourself.

For example, Liquid VPS Reseller Pro is designed around WHMCS and explicitly supports white-label VPS reselling, automated provisioning/billing, and reseller packages. WHMCS Marketplace

This is attractive if you're starting with, say, 5–30 client VPSs and want to concentrate on selling/servicing clients rather than becoming a hosting infrastructure company.

3. If you want more control/margin later

Once you have meaningful volume, I'd consider:

Dedicated servers → Proxmox → VPS → WHMCS

WHMCS has provisioning integrations for Proxmox as well as providers such as Hetzner and OVHcloud. WHMCS Marketplace

That gives you much more control over:

• VPS specifications
• pricing/margins
• locations
• backups
• networking
• IP allocation
• oversubscription
• custom provisioning
• migration between nodes

But it also makes you responsible for hardware failures, networking, hypervisor maintenance, abuse handling, capacity planning, backups, etc.

For a small agency, I wouldn't start there unless you specifically want to operate a hosting infrastructure business.

What I'd choose

One important distinction

I'd decide whether you want to sell:

A. "Managed VPS"
You manage the OS, updates, security, backups, etc. for the client.

or

B. "VPS hosting"
Client gets a VPS and manages it themselves; you provide infrastructure/support.

For an agency, managed VPS can be much more lucrative because you're selling your expertise rather than competing purely on CPU/RAM/disk pricing.

For example, instead of:

4 vCPU / 8 GB RAM VPS — €12/month

you could sell:

Managed WordPress VPS — €49–€99/month
Includes VPS, monitoring, backups, updates, security and support.

That also fits naturally alongside web-development/agency services.

If you tell me roughly how many VPSs you expect to sell (e.g. 5, 20, 100+), your target monthly price, and whether you want Linux only or Windows too, I can narrow this down to 2–3 specific stacks and compare the likely economics.

I’d recommend Virtualizor + WHMCS, ideally with a wholesale VPS provider that explicitly supports white-label resale.

• Virtualizor: VPS provisioning, customer panels, white-labeling, API, resource limits. Virtualizor Virtualizor
• WHMCS: billing, subscriptions, automated provisioning, support/client management.
• Virtualizor has a dedicated WHMCS reseller module, including automated VPS creation/suspension/deletion. Virtualizor
• If you don’t want to operate the underlying servers, look at providers such as OrbitServers or VPSLab, which specifically offer white-label infrastructure. OrbitServers vpslab.cloud

For a small agency, I’d avoid building your own Proxmox/WHMCS stack initially—the operational overhead isn't worth it until you have meaningful VPS volume.

Yes. For a small agency that wants to sell VPSs under its own brand, I’d separate the problem into two parts:

1. Infrastructure — where the VPSs actually run.
2. Reseller/control/billing layer — provisioning, client portal, billing, branding, suspension, upgrades, etc.

My top recommendation: Virtualizor + WHMCS

For your use case, I’d probably start with Virtualizor + WHMCS, running on rented dedicated servers or VPS infrastructure.

Virtualizor is particularly well suited to this because it explicitly supports VPS/cloud resellers, including assigning resources to reseller accounts and automatically provisioning their VMs. Its WHMCS integration can create, suspend and delete VPSs automatically. Virtualizor Virtualizor

It also supports full white-labeling, cluster management, KVM, automated backups, IPv4/IPv6, VNC/RDP, API access and WHMCS/Blesta integration. Virtualizor

A typical setup would look like:

Your Agency Brand
       │
       ▼
   WHMCS
(client portal + billing)
       │
       ▼
  Virtualizor
(VPS provisioning)
       │
       ├── Dedicated Server #1
       ├── Dedicated Server #2
       └── Dedicated Server #3
              │
              └── Client VPSs

You can then sell something like:

• 2 vCPU / 4 GB RAM / 80 GB NVMe — $25/mo
• 4 vCPU / 8 GB RAM / 160 GB NVMe — $45/mo
• 8 vCPU / 16 GB RAM / 320 GB NVMe — $80/mo

while your underlying infrastructure costs substantially less per allocated resource.

If you don't want to operate the infrastructure

There's an even easier route: use a white-label infrastructure reseller.

For example, OrbitServers currently advertises a white-label VPS/bare-metal reseller program where you use your own branding and pricing, while they handle the underlying hardware and provisioning. They support WHMCS, Blesta, HostBill or their API. OrbitServers

That's much closer to:

Your Brand
   │
   ▼
WHMCS / Client Portal
   │
   ▼
Wholesale VPS Provider
   │
   ▼
Client VPS

This is considerably less operational work, although your margins and control will generally be lower than owning/renting the nodes yourself.

Another good route: Proxmox + WHMCS

If you're comfortable managing Linux infrastructure, Proxmox VE + WHMCS is worth considering.

The WHMCS marketplace currently has provisioning modules for Proxmox, including modules that automatically provision and manage VPSs/containers. WHMCS Marketplace

I'd favor this if you want:

• Maximum control
• Open-source virtualization
• Your own dedicated servers
• Multiple nodes
• ZFS/Ceph/storage flexibility
• Lower software licensing costs

I'd favor Virtualizor if you want a more polished, hosting-company-oriented reseller experience with less custom development.

What I'd choose for a small agency

My pick: Start with Virtualizor + WHMCS, and rent 1–2 reasonably powerful dedicated servers from a provider such as Hetzner/OVH/another infrastructure provider. Virtualizor can cluster hundreds of nodes under one master, so you have a straightforward expansion path as the agency grows. Virtualizor

One important distinction: if by "white-label VPS hosting" you mean your client should be able to log into a portal, create/reinstall/reboot their own VPS, see bandwidth/RAM usage, pay you monthly, and never see the underlying provider, then I'd definitely build around WHMCS + Virtualizor, rather than simply buying VPSs individually and manually reselling them.

If you tell me roughly how many clients/VPSs you expect (e.g. 10, 50, 200) and your monthly infrastructure budget, I can lay out a specific stack—including server specs, provider, software, estimated cost per VPS, and a realistic resale margin.

The WHMCS marketplace currently has provisioning modules for Proxmox, including modules that automatically provision and manage VPSs/containers.

For a small agency reselling VPSs under its own brand, I’d avoid building the whole stack yourself. My first choice would be:

🥇 Best overall: WHMCS + a VPS infrastructure provider

whmcs.com is probably the best foundation. It handles client accounts, recurring billing, provisioning, suspensions, upgrades/downgrades, support, and a branded client portal. WHMCS

Then connect it to a VPS provider through a provisioning module. The WHMCS Marketplace currently has integrations for Hetzner, OVHcloud, Linode, Proxmox, SolusVM, etc. WHMCS Marketplace

A typical agency stack would be:

Your brand/domain → WHMCS → VPS provider
Clients see your company; the underlying infrastructure provider stays behind the scenes.

My shortlist

OrbitServers is particularly interesting for your use case: they explicitly offer white-label VPS/bare-metal resale, let you set your own retail pricing, and support WHMCS, Blesta, HostBill, or their API. They handle the hardware and provisioning while you own the customer relationship. OrbitServers

orbitservers.io

InMotion's VPS reseller program is another relatively turnkey option. They specifically advertise white-label VPS resale with WHMCS, cPanel/WHM, billing software, migrations, and other hosting-business tooling. InMotion Hosting

inmotionhosting.com

What I'd do for a small agency

If you're talking about 5–50 client VPSs, I'd start with:

WHMCS + a wholesale VPS provider + your own branding

rather than becoming a mini cloud provider.

For example:

• Your agency charges client $49/mo
• Your wholesale VPS/infrastructure cost is $15–25/mo
• WHMCS automatically provisions the VPS after payment
• Client gets your branded portal
• You control pricing, billing, support, backups, monitoring, etc.
• When the client wants more RAM/storage, you upsell them

If you want the least operational headache, I'd look seriously at OrbitServers. If you want maximum control and potentially better margins, I'd do WHMCS + Hetzner/OVH + a provisioning module. HostBill is also worth considering if you expect the hosting side of the agency to become substantial; it supports white-label integrations with providers including Hetzner, DigitalOcean, Vultr, Linode, Scaleway, Proxmox and others. HostBill HostBill

One newer option worth knowing about is RWHServers, a WHMCS module specifically designed for white-label VPS/dedicated-server resale and automated provisioning. WHMCS Marketplace

If you tell me roughly how many VPS clients you expect (e.g. 10, 50, 200), whether they're Linux/Windows, and whether you want managed VPSs or just infrastructure, I can narrow this down to a specific stack and estimate your cost per VPS + potential monthly margin.

My shortlist

OrbitServers is particularly interesting for your use case: they explicitly offer white-label VPS/bare-metal resale, let you set your own retail pricing, and support WHMCS, Blesta, HostBill, or their API. They handle the hardware and provisioning while you own the customer relationship. orbitservers.io

orbitservers.io

InMotion's VPS reseller program is another relatively turnkey option. They specifically advertise white-label VPS resale with WHMCS, cPanel/WHM, billing software, migrations, and other hosting-business tooling.

For a small agency that wants to resell VPSs under its own brand, I’d avoid building the infrastructure stack from scratch initially. The sweet spot is:

Wholesale VPS infrastructure + WHMCS + automated provisioning + white-label client panel.

My top choices

1. Easiest: Contabo reseller infrastructure

contaboreseller.com is probably what I'd investigate first for a small agency.

Their reseller setup is specifically designed around selling Contabo Cloud VPS under your brand, with your own pricing and billing. It provides a WHMCS module and lets customers manage things such as rebooting, reinstalling, snapshots, rescue mode, and passwords through your branded client experience. Contabo Reseller Module

The architecture would be:

Your Agency
     │
     ├── Your website
     │
     ├── WHMCS
     │     ├── Billing
     │     ├── Client accounts
     │     └── Automatic provisioning
     │
     └── Contabo infrastructure
             │
             ├── VPS #1 → Client A
             ├── VPS #2 → Client B
             └── VPS #3 → Client C

Why I like it for a small agency: you don't have to become a mini hosting company operationally. You concentrate on selling, support, backups/management, and your agency relationship with the client.

2. Best long-term platform: Virtualizor + VPS/dedicated servers

If you're expecting this to become a meaningful revenue stream, I'd seriously consider virtualizor.com.

Virtualizor is essentially a VPS orchestration/control panel. You put it on your own infrastructure, create VPS packages, and expose VPS management to your customers.

It integrates with WHMCS for automated creation, suspension, termination, upgrades, etc. Virtualizor WHMCS Apps

This gives you considerably more control:

              YOUR BRAND
                  │
               WHMCS
                  │
          Virtualizor cluster
          /       |        \
      Node 1    Node 2    Node 3
       │          │         │
     VPSs       VPSs      VPSs

You can buy relatively inexpensive dedicated servers, put Virtualizor on them, and carve them into VPSs.

This is probably my choice if you're technically comfortable.

The important distinction is:

• Contabo reseller: you're reselling someone else's VPS infrastructure.
• Virtualizor: you're operating your own VPS infrastructure.

That can make a huge difference to margins once you have enough customers.

3. Interesting turnkey option: OrbitServers

orbitservers.io is worth looking at as well.

They specifically offer a white-label infrastructure reseller program, where you set your own retail pricing and use their VPS/bare-metal infrastructure wholesale. They support WHMCS, Blesta, HostBill, or their API. OrbitServers

That's closer to what I'd want if your objective is:

"I want to sell VPS hosting, but I don't want to own/manage the physical infrastructure."

4. Proxmox if you want maximum control

Another route is:

Proxmox VE + dedicated servers + WHMCS

marketplace.whmcs.com

There are WHMCS modules that automate VPS provisioning against Proxmox, including resources, IPs, templates, snapshots, backups, console access, etc. WHMCS Marketplace

This is attractive if you're building a real hosting platform rather than merely reselling VPSs.

But I'd consider it overkill for an agency starting with 5–20 VPS customers.

What I'd actually build for a small agency

I'd probably start with:

WHMCS + Contabo/OrbitServers → your branding → client VPS

Then add managed services on top.

For example:

The VPS itself doesn't necessarily need to be where you make the most money. For an agency, the attractive part is selling:

• managed hosting
• website hosting
• backups
• security
• monitoring
• updates
• migrations
• server administration
• ongoing support

That turns commodity VPS capacity into an agency service.

One important recommendation

I would not expose the upstream provider's panel or branding to your clients. Ideally the experience is:

clients.youragency.com → WHMCS → VPS management

rather than:

clients.youragency.com → "Contabo/Vultr/etc."

Virtualizor/WHMCS and several reseller platforms support this kind of branded experience. WHMCS's current Virtualizor integration supports automated provisioning and customer self-service through the client area. WHMCS Documentation

If you tell me roughly how many VPSs you expect to sell (e.g. 5, 25, 100+) and whether you want to manage the servers yourself, I can recommend the exact stack and estimate your wholesale cost vs. retail margin.

marketplace.whmcs.com

There are WHMCS modules that automate VPS provisioning against Proxmox, including resources, IPs, templates, snapshots, backups, console access, etc. WHMCS Marketplace

This is attractive if you're building a real hosting platform rather than merely reselling VPSs.

But I'd consider it overkill for an agency starting with 5–20 VPS customers.

What I'd actually build for a small agency

I'd probably start with:

WHMCS + Contabo/OrbitServers → your branding → client VPS

Then add managed services on top.

For example:

The VPS itself doesn't necessarily need to be where you make the most money. For an agency, the attractive part is selling:

• managed hosting
• website hosting
• backups
• security
• monitoring
• updates
• migrations
• server administration
• ongoing support

That turns commodity VPS capacity into an agency service.

One important recommendation

I would not expose the upstream provider's panel or branding to your clients. Ideally the experience is:

clients.youragency.com → WHMCS → VPS management

rather than:

clients.youragency.com → "Contabo/Vultr/etc."

Virtualizor/WHMCS and several reseller platforms support this kind of branded experience. WHMCS's current Virtualizor integration supports automated provisioning and customer self-service through the client area.

For a small agency wanting to sell VPS hosting under its own brand, I would avoid building your own virtualization stack at first. The best fit is usually a white-label VPS reseller + WHMCS automation setup.

My recommendations, in order:

1. Best overall: WHMCS + a VPS reseller infrastructure provider

Recommended stack:

• Customer billing/order portal: whmcs.com
• VPS automation: Virtualizor, SolusVM, or a provider’s WHMCS module
• Infrastructure: a VPS wholesaler that supports white-label resale

This gives you:

• Your logo/domain
• Your pricing
• Your invoices
• Automatic provisioning
• Client self-service (reboot, reinstall, snapshots, passwords)
• No hardware/datacenter management

WHMCS Apps WHMCS DocumentationBest for: agencies selling “managed VPS” as an add-on to web development, SEO, SaaS, or IT services.

2. Easiest launch: Contabo reseller model

Contabo has reseller-oriented options that pair with WHMCS, allowing you to sell VPS under your own brand while using their infrastructure behind the scenes. Contabo Reseller Module

Pros:

• Low entry cost
• Good VPS pricing
• Lots of capacity options
• Simple for an agency

Cons:

• Less premium reputation than hyperscalers
• Support experience depends on your own layer of service

Good agency positioning:
“Managed cloud servers for small businesses” rather than competing on raw VPS price.

3. More hosting-company style: Virtualizor reseller setup

Virtualizor is popular for VPS automation. It can integrate with WHMCS to automatically create, suspend, terminate, and manage VPS instances. WHMCS Documentation

A typical setup:

Client
  ↓
Your Website
  ↓
WHMCS
  ↓
Virtualizor
  ↓
Upstream VPS Cluster

Pros:

• More control
• Feels like your own hosting platform
• Scales better

Cons:

• More technical management
• You need to handle support

4. Premium option: white-label infrastructure reseller programs

Some providers focus specifically on agencies and hosting brands. For example, OrbitServers offers a white-label infrastructure reseller program where you set pricing and sell under your brand while they handle infrastructure. OrbitServers

Best if you want:

• Higher-touch managed hosting
• Business customers
• Less commodity VPS competition

What I would choose for a small agency

If you have fewer than ~50 VPS clients:

WHMCS + Contabo/another VPS reseller + your own managed service layer

Charge something like:

• VPS cost: $10–30/month wholesale
• Sell: $50–150/month managed VPS
• Add: - backups
• updates
• monitoring
• security hardening
• migrations
• support

The margin is usually in the management, not the VPS itself.

Avoid initially:

• Renting a dedicated server and splitting it yourself
• Running Proxmox/KVM clusters
• Building your own billing system
• Competing with DigitalOcean/Linode on price

Those are better once you have predictable recurring revenue.

If I were setting this up for a 5–20 person agency today, I would probably do:

WHMCS + Virtualizor-compatible reseller provider + branded client portal + managed VPS packages.

That gives you a professional hosting product without taking on datacenter operations. WHMCS Apps marketplace.whmcs.com

WHMCS + Virtualizor-compatible reseller provider + branded client portal + managed VPS packages.

For a small agency that wants to resell VPSs under its own brand, I’d look at this a little differently than ordinary “reseller hosting.” You essentially have two choices:

1. Buy VPS infrastructure wholesale and put a management/billing layer on top.
2. Use a true white-label VPS reseller provider, where they operate the infrastructure and you sell it under your brand.

My top picks

1. VirtFusion — my preferred platform

virtfusion.com is probably where I'd start for a small agency.

It's specifically designed around hosting providers and VPS resellers. You can run it on your own infrastructure and connect it to WHMCS, Blesta, HostBill, Clientexec, Paymenter, or Upmind. It handles things like VM provisioning, suspension, termination, customer self-service, APIs and billing integration. VirtFusion VirtFusion Docs

A typical setup would be:

Your agency
→ your website
→ WHMCS
→ VirtFusion
→ VPS nodes from Hetzner/OVH/another provider
→ your clients

That gives you control over pricing, branding, client experience and margins, while VirtFusion handles the VPS machinery.

It also currently has a 30-day evaluation, so you can actually build the setup before committing. VirtFusion

2. Virtualizor + WHMCS

virtualizor.com is another very strong choice.

The big advantage is that the Virtualizor + WHMCS integration is extremely mature. It can automatically create, suspend, terminate and modify VPSs based on WHMCS billing events. Customers can also get self-service VPS management and single sign-on. Virtualizor WHMCS Apps

Virtualizor also specifically supports reseller/cloud accounts, where you can allocate resources to a reseller who then creates VMs from those resources. Virtualizor

I'd choose this over VirtFusion if you anticipate becoming a more traditional hosting company with lots of VPS products, resellers and nodes.

3. A turnkey white-label provider

If you're an agency rather than a hosting company, this may actually be the smartest route.

For example, orbitservers.io lets you sell their VPS/bare-metal infrastructure under your own brand. You set your own retail pricing, they handle the hardware/provisioning, and they provide integrations for WHMCS, Blesta, HostBill or API. Orbit Servers

There's also a WHMCS marketplace solution from Rad Web Hosting specifically built around this model. Their VPS Reseller product provides a private-label VPS environment, automated provisioning and a brandable client control panel, including a custom login hostname. WHMCS Marketplace

This is attractive because you don't have to become responsible for:

• physical servers
• virtualization clusters
• storage failures
• networking
• IP allocation
• node monitoring
• hardware replacement
• virtualization maintenance

You essentially become the managed VPS brand.

What I'd do for a small agency

If your goal is something like:

"We build websites/apps for businesses and want to offer them a $50–$200/month managed VPS under our agency's brand."

I'd not build a Proxmox/Virtualizor cluster yourself initially.

I'd start with:

Agency website → WHMCS → white-label VPS provider → client

Then sell packages such as:

• Starter VPS — 2 vCPU / 4 GB RAM / 80 GB NVMe
• Business VPS — 4 vCPU / 8 GB RAM / 160 GB NVMe
• Pro VPS — 6–8 vCPU / 16 GB RAM / 250+ GB NVMe

And charge extra for things that actually make your agency money:

• Managed updates
• Backups
• Monitoring
• Security hardening
• WordPress management
• Migration
• Email/DNS management
• Priority support

The hosting infrastructure becomes a commodity, while your margin comes from management.

The setup I'd recommend

If you want minimum technical overhead:

OrbitServers/Rad-style white-label reseller → WHMCS → your agency branding

If you want more control and better long-term economics:

Hetzner/OVH/etc. → VirtFusion → WHMCS → your agency

If you expect to eventually have dozens/hundreds of VPS customers:

Dedicated servers → Virtualizor or VirtFusion cluster → WHMCS → your agency

One important distinction: "white-label VPS" can mean either a provider who completely hides their infrastructure from your customers, or simply a VPS platform that lets you brand the control panel. For an agency, I'd prioritize the former if you don't want your business becoming a 24/7 infrastructure operation.

If you tell me roughly how many clients/VPSs you expect (e.g. 5, 25, 100) and whether you want to manage the servers yourself or have the provider manage them, I can narrow this down to the 2–3 best setups and estimate your monthly cost + potential margin.

For a small agency that wants to resell VPSs under its own brand, I’d avoid building the infrastructure from scratch initially. I’d use a provider/platform that gives you white-label branding + automated provisioning + billing integration.

My top picks

1. I'd start with Hostwinds White Label

For a small agency, this is probably the path I'd take.

Hostwinds explicitly allows you to sell its VPS products under your own brand, with its branding removed. It provides WHMCS automation, and you set your own retail pricing. Hostwinds Hostwinds

So your setup could effectively be:

Your agency
→ Your website
→ Your pricing
→ Your brand
→ WHMCS billing
→ Client orders VPS
→ Hostwinds provisions it
→ Client sees your branding

They currently advertise the white-label program starting at $10/month, although the actual economics depend on the VPS products and markup you're selling. Hostwinds

The big advantage is that you aren't becoming a hosting infrastructure company. Hostwinds handles the underlying servers and technical infrastructure while you handle the client relationship.

2. If you want more control: Virtualizor + WHMCS

If your agency has someone technical who can manage infrastructure, I'd seriously consider:

VPS provider → Virtualizor → WHMCS → your brand

virtualizor.com supports KVM and other virtualization technologies, clustering, backups, APIs, white-labeling, and WHMCS/Blesta integration. Virtualizor

WHMCS can automatically create, suspend, terminate, resize, and manage VPSs through Virtualizor. WHMCS Documentation

Virtualizor also specifically supports a reseller/cloud-account model, where you allocate resources to a reseller who can then create multiple VMs. Virtualizor

That gives you considerably more control over the experience.

For example:

Your Agency
   │
   ├── Website / Sales
   ├── WHMCS
   │     ├── Billing
   │     ├── Client accounts
   │     └── Automated provisioning
   │
   └── Virtualizor
         ├── VPS #1
         ├── VPS #2
         ├── VPS #3
         └── VPS #4

You could eventually move the underlying VPS nodes between providers without completely rebuilding your customer-facing operation.

3. Rad Web Hosting is worth looking at

The Rad Web Hosting VPS Reseller product is particularly interesting for an agency because it's explicitly designed around the "private-label cloud" model.

It provides automated VPS provisioning through WHMCS and a fully brandable VPS control panel, including a custom login URL such as vps.youragency.com. WHMCS Marketplace

That's closer to what I'd want if your goal is:

"We want clients to think we're their hosting provider, but we don't want to operate a datacenter."

What I'd actually do

If you have 10–50 agency clients and you're adding VPS hosting as another service, I'd choose:

Hostwinds White Label → WHMCS → your agency

It's the least operationally painful.

If VPS hosting becomes a significant revenue stream and you start getting 50–200+ VPS customers, I'd consider migrating toward:

VPS infrastructure → Virtualizor → WHMCS → your agency

That gives you much better control over margins, provisioning, resource allocation, locations, backups, and eventually your own infrastructure.

One thing I'd not do initially is rent a couple of bare-metal servers and build Proxmox/Virtualizor/etc. yourself just to save a few dollars per VPS. The infrastructure cost isn't the main issue—the operational burden is. For an agency, your engineering/support time is usually much more valuable.

If you tell me roughly how many clients/VPSs you're expecting (e.g. 10, 50, 100), what you want to charge per VPS, and whether you need Windows VPSs, I can map out the best stack and estimate your margins.

For a small agency that wants to sell hosting under its own brand (rather than just refer clients elsewhere), I’d choose based on whether you want to be a managed hosting provider or a true VPS reseller.

My recommendations:

1. Best overall for most agencies: Cloudways

cloudways.com

Best for: agencies selling “website care plans” + hosting bundles.

Why I’d consider it:

• You manage multiple client sites from one dashboard.
• You can host on providers like DigitalOcean, AWS, Google Cloud, etc.
• Less server administration than running your own VPS stack.
• Good fit if clients care about uptime, backups, staging, and support rather than having a cPanel login.

Downside:

• It is not a traditional WHM/cPanel reseller business.
• Less ideal if you want clients to buy “VPS packages” from your website like a hosting company.

hostingdive

2. Best true white-label VPS/reseller setup: Liquid Web

liquidweb.com

Best for: agencies that want to look like a hosting company.

Advantages:

• VPS/dedicated infrastructure.
• Strong reseller tooling.
• Options like WHMCS billing automation.
• Better fit for selling tiers such as: - Starter VPS
• Business VPS
• Managed WordPress hosting
• WooCommerce hosting

Downside:

• More expensive.
• Requires more technical knowledge.

The Cloud Standard

3. Best budget-friendly classic reseller model: InMotion Hosting

inmotionhosting.com

Best for: small agencies with 10–100 smaller client sites.

You get the traditional model:

• WHM
• cPanel accounts
• White-label branding
• Separate client accounts
• Easier migration from normal shared hosting workflows

This is probably the closest experience to “we are our own hosting company” without building everything yourself. CloudsPress

4. Best if you are technical: build your own VPS platform

A common agency stack:

• VPS provider: - DigitalOcean
• digitalocean.com
• Hetzner
• Server management: - RunCloud
• runcloud.io
• or Plesk
• plesk.com
• Billing: - WHMCS
• whmcs.com

This gives maximum margin, but you become responsible for:

• security patches
• backups
• monitoring
• abuse handling
• uptime

What I would pick for a small agency

If you have fewer than ~50 clients:

Cloudways + your own maintenance plans

• Charge $50–300/month/client.
• Bundle hosting, updates, backups, security, and support.
• Avoid becoming a 24/7 infrastructure company.

If you want a real hosting brand:

Liquid Web or InMotion + WHMCS

• Create packages.
• Automate provisioning.
• Let clients self-manage.

If you have a technical person on staff:

DigitalOcean/Hetzner + Plesk/RunCloud + WHMCS

• Highest margins.
• Most responsibility.

For a small agency, I would generally avoid buying raw VPS servers and reselling them unless hosting itself is a major revenue stream. The operational overhead (security, backups, support) can easily outweigh the extra margin. hostingdive

A good agency model is usually “managed hosting”, not “cheap VPS reseller.” You sell outcomes, not CPU cores.

For a small agency that wants to resell VPSs under its own brand, I’d lean toward Virtualizor + WHMCS, rather than trying to build the whole stack yourself.

My recommendation

virtualizor.com + whmcs.com + your own VPS infrastructure

The architecture would look roughly like:

Your website/brand → WHMCS → Virtualizor → VPS nodes → client VPSs

Virtualizor is particularly suited to this model because it supports reseller/cloud accounts, allowing you to allocate resources to a reseller and have VPSs provisioned automatically. It also has WHMCS integration for creating, suspending, terminating, and managing VPSs. Virtualizor Virtualizor

WHMCS handles the customer-facing business side: orders, recurring billing, provisioning, invoices, support, account management, etc. WHMCS

Why I'd choose this for an agency

The alternative I'd seriously consider: Proxmox

If your agency is comfortable managing Linux infrastructure, Proxmox VE + WHMCS is arguably the better long-term architecture.

There are WHMCS modules that provide automated VPS provisioning, IP management, OS reinstall, backups, console access, snapshots, networking, etc. WHMCS Marketplace WHMCS Marketplace

You'd have:

WHMCS → Proxmox cluster → VPSs

The advantage is that you're not as dependent on a specialized VPS-control-panel vendor. You own/control the underlying virtualization environment.

The downside is that you become the hosting provider: hardware, networking, IP addresses, backups, monitoring, abuse handling, security, redundancy, etc. are your responsibility.

If you don't want to operate servers

There's a third approach I'd consider for a small agency: use a VPS provider that has a reseller/white-label program or API, and put your own billing/customer layer on top.

That can be dramatically easier when you're only selling, say, 10–50 VPSs. You don't need to buy/lease nodes or maintain a virtualization cluster.

The important distinction is whether you want:

• "I sell VPSs, but someone else operates the infrastructure" → reseller provider
• "I want to operate my own mini hosting company" → Proxmox
• "I want an easy turnkey VPS hosting platform" → Virtualizor

One particularly interesting option

There's also a VPS Reseller module in the WHMCS Marketplace specifically designed around white-label VPS resale. It provides a branded VPS control panel, including a customizable login URL, so customers can access something like vps.youragency.com without seeing the underlying provider's branding. WHMCS Marketplace

That could be attractive if your primary goal is selling the service under your agency brand rather than becoming a full infrastructure operator.

What I'd do for a small agency

I'd probably start with:

WHMCS + Virtualizor + 1–2 VPS/dedicated nodes from a good infrastructure provider

Then offer something simple like:

• 2 vCPU / 4 GB RAM
• 4 vCPU / 8 GB RAM
• 6 vCPU / 16 GB RAM
• Optional managed VPS service
• Optional backups
• Optional cPanel/DirectAdmin
• Your own branding/domain
• Automated monthly billing
• Automated provisioning/suspension

Virtualizor can automate the actual VPS lifecycle through WHMCS, so you're not manually creating servers whenever a client pays. docs.whmcs.com

If you tell me roughly how many VPSs you expect to sell (e.g. 10, 50, 200), whether you want to manage the infrastructure yourself, and whether these are Linux/Windows VPSs, I can recommend a specific stack—including the hosting provider, control panel, billing system, and approximate monthly cost.

The alternative I'd seriously consider: Proxmox

If your agency is comfortable managing Linux infrastructure, Proxmox VE + WHMCS is arguably the better long-term architecture.

There are WHMCS modules that provide automated VPS provisioning, IP management, OS reinstall, backups, console access, snapshots, networking, etc. WHMCS Marketplace WHMCS Marketplace

You'd have:

WHMCS → Proxmox cluster → VPSs

The advantage is that you're not as dependent on a specialized VPS-control-panel vendor. You own/control the underlying virtualization environment.

The downside is that you become the hosting provider: hardware, networking, IP addresses, backups, monitoring, abuse handling, security, redundancy, etc. are your responsibility.

If you don't want to operate servers

There's a third approach I'd consider for a small agency: use a VPS provider that has a reseller/white-label program or API, and put your own billing/customer layer on top.

That can be dramatically easier when you're only selling, say, 10–50 VPSs. You don't need to buy/lease nodes or maintain a virtualization cluster.

The important distinction is whether you want:

• "I sell VPSs, but someone else operates the infrastructure" → reseller provider
• "I want to operate my own mini hosting company" → Proxmox
• "I want an easy turnkey VPS hosting platform" → Virtualizor

One particularly interesting option

There's also a VPS Reseller module in the WHMCS Marketplace specifically designed around white-label VPS resale. It provides a branded VPS control panel, including a customizable login URL, so customers can access something like vps.youragency.com without seeing the underlying provider's branding.

That could be attractive if your primary goal is selling the service under your agency brand rather than becoming a full infrastructure operator.

What I'd do for a small agency

I'd probably start with:

For a small agency reselling VPSs under its own brand, I’d avoid building the infrastructure stack from scratch. You want three things separated:

1. Infrastructure — someone else operates the physical/cloud servers.
2. Provisioning + billing — clients can order, upgrade, suspend, etc. automatically.
3. White-label client experience — your clients see your brand, not the underlying provider.

My top recommendation: WHMCS + a VPS infrastructure reseller

whmcs.com is probably the safest starting point if you expect this to become a meaningful revenue stream. It has a huge ecosystem of VPS provisioning modules, including integrations for Hetzner, Vultr, DigitalOcean, Proxmox, OVHcloud, and others. WHMCS Marketplace WHMCS

A particularly interesting option for a small agency is OrbitServers. They explicitly offer infrastructure wholesale for resellers, with your branding and pricing, while they handle the underlying hardware/provisioning. They support WHMCS, Blesta, HostBill, or API integration. OrbitServers

So the model is essentially:

Your website → WHMCS → OrbitServers → VPS

Your customer sees:

Your Agency VPS
4 vCPU · 8 GB RAM · 160 GB NVMe
$49/mo

rather than seeing OrbitServers.

If you want maximum flexibility: HostBill

hostbillapp.com is another strong choice. It has white-label integrations with a surprisingly broad range of infrastructure providers, including Vultr, DigitalOcean, Hetzner, Linode, Scaleway, AWS, Proxmox and VirtFusion. HostBill HostBill

For example, HostBill + Vultr can automate provisioning, billing, suspension/unsuspension, termination, and give customers a control panel for their VPSs. HostBill

I'd choose HostBill over WHMCS if you want the hosting platform itself to be a significant part of your business rather than just an automated backend.

If you're comfortable operating infrastructure: Proxmox

If you're technically inclined and want better margins, I'd seriously consider:

Dedicated servers → Proxmox → VPSs → WHMCS

proxmox.com is excellent for this model. You lease a few powerful dedicated servers, install Proxmox, carve them into VPSs, and use WHMCS to automate sales and provisioning.

There are existing WHMCS modules that provide VPS creation, backups, snapshots, networking, firewalls, console access, templates, etc. WHMCS Marketplace

The tradeoff is that you become the hosting provider: hardware failures, networking, backups, DDoS protection, IP management, monitoring, etc. become your responsibility.

One more option: turnkey VPS reseller

There are also purpose-built VPS reseller platforms. For example, Liquid VPS Reseller Pro is specifically designed around white-label VPS reselling, including automated provisioning/billing and reseller hierarchies. WHMCS Marketplace

This is attractive if your priority is:

"I want to sell VPSs to my clients without becoming a data-center operator."

What I'd do for a small agency

I'd rank the approaches:

My actual pick for a small agency: start with WHMCS + a genuine white-label infrastructure reseller such as OrbitServers. You can get the business selling VPSs without taking on infrastructure operations. OrbitServers

Then, once you're doing enough volume to justify it, migrate the backend to your own Proxmox cluster while keeping WHMCS/customer-facing systems largely intact.

That gives you a nice progression:

Stage 1:
Your Agency → WHMCS → Wholesale VPS provider

Stage 2:
Your Agency → WHMCS → Your Proxmox cluster

Stage 3:
Your Agency → WHMCS → Multiple Proxmox nodes/data centers

If you tell me roughly how many VPS clients you expect (e.g. 10, 50, 200), what you want to charge per VPS, and whether you want managed or unmanaged VPSs, I can recommend a specific stack and estimate the margins.

If you’re a small agency that wants to resell VPSs under your own brand, I’d avoid building the infrastructure yourself at first. The sweet spot is a provider that gives you wholesale VPS capacity + white-label provisioning, while you own the client relationship and markup.

My shortlist

1. OrbitServers — easiest starting point

orbitservers.io

This is closest to what I think you're actually looking for. They explicitly offer white-label VPS and bare-metal resale: you set your retail prices, use your own branding, and they handle the underlying infrastructure and provisioning. They support WHMCS, Blesta, HostBill, Clientexec, or their API. OrbitServers

The model is basically:

Your agency → your website/billing → your client

while:

OrbitServers → VPS infrastructure/provisioning

Your client doesn't need to know who is actually providing the underlying VPS.

That's attractive for an agency because you don't have to become a mini data-center operator.

2. Virtualizor + WHMCS — best if you want more ownership

virtualizor.com
whmcs.com

This is the route I'd take if your goal is eventually to have your own VPS platform rather than simply resell someone else's VPSs.

Virtualizor supports reseller/cloud accounts where customers can create multiple VMs within resources you've allocated, and it has a WHMCS module for automated provisioning. Virtualizor Virtualizor

The architecture becomes:

Your agency → WHMCS → Virtualizor → your VPS nodes

You could rent dedicated servers from a provider, install Virtualizor, and turn those servers into your own VPS cluster.

That's substantially more work, though.

3. SolusVM + WHMCS — my choice for a serious VPS operation

solusvm.com

SolusVM is specifically aimed at VPS providers. It supports KVM/OpenVZ, APIs, clustering, automated provisioning, backups, and WHMCS/HostBill/Blesta integrations. SolusVM SolusVM

I'd choose this over Virtualizor if you eventually expect to have multiple physical nodes/data centers and dozens or hundreds of VPSs.

For a 5–20 client agency, however, it's probably more infrastructure than you need.

What I'd do in your shoes

I'd start with:

White-label VPS provider → WHMCS → your agency website

and sell something like:

• Managed VPS — $79/mo
• Business VPS — $129/mo
• High-performance VPS — $199/mo
• Backup — +$15–30/mo
• Managed updates/security — +$30–75/mo

The important part is that you don't compete on raw VPS price. You're selling a managed service to your agency clients.

For example, if your wholesale VPS costs you $25–40/mo, you can potentially package it as a $99–149/mo "Managed WordPress/Business Server" where your margin comes from management, backups, monitoring, migrations, security, and support.

My recommendation

For a small agency today: OrbitServers + WHMCS.

For an agency that wants to eventually become a real hosting provider: dedicated servers + SolusVM/Virtualizor + WHMCS.

I would not start by buying servers and managing virtualization yourself unless you already have Linux/server administration expertise. The operational headaches—hardware failures, IP allocation, backups, abuse complaints, networking, DDoS, node failures, migrations—can eat the margin you're trying to create.

If you tell me roughly how many clients/VPSs you expect (e.g. 5, 20, 100) and whether you want managed WordPress hosting vs. giving clients raw root-access VPSs, I can recommend a specific stack and estimate the wholesale cost → retail price → monthly margin.

Your client doesn't need to know who is actually providing the underlying VPS.

That's attractive for an agency because you don't have to become a mini data-center operator.

2. Virtualizor + WHMCS — best if you want more ownership

virtualizor.com
whmcs.com

This is the route I'd take if your goal is eventually to have your own VPS platform rather than simply resell someone else's VPSs.

Virtualizor supports reseller/cloud accounts where customers can create multiple VMs within resources you've allocated, and it has a WHMCS module for automated provisioning. Virtualizor Virtualizor

The architecture becomes:

Your agency → WHMCS → Virtualizor → your VPS nodes

You could rent dedicated servers from a provider, install Virtualizor, and turn those servers into your own VPS cluster.

That's substantially more work, though.

3. SolusVM + WHMCS — my choice for a serious VPS operation

solusvm.com

SolusVM is specifically aimed at VPS providers. It supports KVM/OpenVZ, APIs, clustering, automated provisioning, backups, and WHMCS/HostBill/Blesta integrations. solusvm.com solusvm.com

I'd choose this over Virtualizor if you eventually expect to have multiple physical nodes/data centers and dozens or hundreds of VPSs.

For a 5–20 client agency, however, it's probably more infrastructure than you need.

What I'd do in your shoes

I'd start with:

White-label VPS provider → WHMCS → your agency website

and sell something like:

For a small agency that wants to resell VPS hosting under its own brand, I’d generally recommend not building the infrastructure yourself at first. Use a VPS reseller/white-label provider, with a billing/provisioning layer such as WHMCS.

My shortlist

1. Easiest: buy wholesale VPS capacity and resell it

A provider such as OrbitServers has a specific white-label infrastructure reseller program: you purchase VPS/bare-metal capacity wholesale, set your own retail prices, use your own billing system, and they handle the underlying hardware/provisioning. It supports WHMCS, Blesta, HostBill, or API integration. OrbitServers

That's particularly attractive for an agency because you can essentially make:

Your Agency → Your branded VPS product → Client

without having to maintain virtualization clusters yourself.

2. Best DIY setup: Virtualizor + WHMCS

If you want to eventually own more of the stack, I'd choose Virtualizor.

Virtualizor works well with WHMCS for automated VPS provisioning, suspension, termination, upgrades, etc. It also supports reseller/cloud accounts, meaning you can allocate resources to a reseller account and let that account create VMs. Virtualizor WHMCS Documentation

A typical architecture would be:

Your website
     ↓
   WHMCS
     ↓
Virtualizor
     ↓
Your VPS/dedicated server nodes
     ↓
Client VPSs

WHMCS handles:

• Orders
• Recurring billing
• Automatic provisioning
• Suspensions for non-payment
• Client accounts
• Support tickets
• Coupons/discounts
• Upgrades/downgrades

Virtualizor handles:

• VM creation
• OS installation
• Reboots
• VNC/console
• IP assignment
• Resource allocation
• VPS management

The integration is mature enough that WHMCS documents Virtualizor provisioning directly. WHMCS Documentation Virtualizor

3. SolusVM is another strong option

SolusVM is particularly worth considering if you expect the VPS business itself to become substantial. Its current platform is specifically positioned around hosting providers and supports KVM/OpenVZ, APIs, clusters, automated provisioning, and WHMCS integration. SolusVM SolusVM

I'd lean SolusVM over Virtualizor if you're thinking:

"We're going to turn hosting into a significant business."

I'd lean Virtualizor if you're thinking:

"We're an agency and want to add VPS hosting as another recurring service."

What I'd do in your position

For a small agency, I'd start with:

White-label infrastructure provider → WHMCS → your website/brand

rather than buying a dedicated server and becoming a mini hosting company immediately.

You could sell packages such as:

• Agency VPS — 2 vCPU / 4 GB RAM / 80 GB NVMe
• Business VPS — 4 vCPU / 8 GB RAM / 160 GB NVMe
• Performance VPS — 6–8 vCPU / 16 GB RAM / 320 GB NVMe

Then add higher-margin services around them:

• Managed VPS
• Server maintenance
• Backups
• Security hardening
• WordPress management
• Monitoring
• DNS/CDN
• Migration
• Priority support

That is where an agency can make considerably more money than simply marking up a $10 VPS.

If you tell me roughly how many clients/VPSs you expect (e.g. 10, 50, 200) and whether you want to manage the servers yourself, I can recommend a specific stack and estimate the margins.

What I'd do in your position

For a small agency, I'd start with:

White-label infrastructure provider → WHMCS → your website/brand

rather than buying a dedicated server and becoming a mini hosting company immediately.

You could sell packages such as:

• Orders
• Recurring billing
• Automatic provisioning
• Suspensions for non-payment
• Client accounts
• Support tickets
• Coupons/discounts
• Upgrades/downgrades

Virtualizor handles:

For a small agency that wants to resell VPS hosting under its own brand, I’d look at this as two separate pieces:

1. The upstream VPS infrastructure/reseller provider
2. The billing + provisioning platform that your clients interact with

My top pick would be Hostwinds White Label if you want the easiest turnkey setup, or OrbitServers if you want a more "real hosting company" model with your own billing stack.

My shortlist

1. 🥇 Hostwinds White Label — easiest

hostwinds.com

This is probably what I'd choose if your goal is:

"I want to sell VPSs to my agency clients without becoming a hosting infrastructure company."

Hostwinds explicitly allows you to resell any of its VPS products under your own brand. Their system can automatically pass orders through your WHMCS installation, while the customer sees your branding rather than Hostwinds. Hostwinds Hostwinds

That's attractive because you don't have to build the provisioning system yourself.

Typical setup:

Your website → WHMCS → Hostwinds → VPS

You control:

• Your brand
• Your retail pricing
• Client billing
• Packages
• Customer relationship
• Support

Hostwinds handles the underlying infrastructure.

I'd pick this if you have <50-ish VPS clients and don't want a major DevOps project.

2. 🥇 OrbitServers — my favorite for a serious agency

orbitservers.io

This is more interesting if you're thinking:

"Hosting should become a recurring-revenue product line for my agency."

OrbitServers has a dedicated white-label infrastructure reseller program. You buy VPS/bare-metal infrastructure wholesale, set your own retail pricing, and customers see your brand. It supports WHMCS, Blesta, HostBill, Clientexec, or its API. OrbitServers

The architecture is essentially:

Your website → Blesta/WHMCS → OrbitServers API → VPS

That's a much cleaner model than manually managing VPSs for every client.

I particularly like that you can use Blesta rather than being locked into WHMCS. Blesta supports multiple companies/brands from one installation, which can be useful if your agency eventually operates several hosting brands. Blesta

This would be my choice if you're planning to build a proper white-label hosting offering.

3. Tremhost — interesting low-cost VPS pool

tremhost.com

Tremhost has a particularly straightforward model: you purchase a pool of resources and subdivide it into VPSs for your customers.

For example, their current offerings include pools ranging from 3 VPSs / 6 GB RAM up to 20 VPSs / 128 GB RAM, with WHMCS integration and white-label branding. Tremhost

This is appealing if you already know you'll have, say, 5–20 clients and want predictable infrastructure costs.

The downside is that I'd do more due diligence on infrastructure quality, support, network performance, backups, and reputation before putting important production clients on it.

What I'd actually build for an agency

I wouldn't give each client a random VPS from a different provider.

I'd create 3–4 standardized packages:

Then sell management, not just compute.

For example, the client doesn't really care that their VPS costs you $15–30/month. They care that they get:

• VPS
• SSL
• Backups
• Monitoring
• Security updates
• Malware scanning
• Uptime monitoring
• WordPress/PHP management
• Emergency support
• Migration
• Your agency's support

That's where the agency margin becomes considerably better.

The stack I'd recommend

If you want simple:

Hostwinds White Label + WHMCS

If you want to build a scalable hosting division:

OrbitServers + Blesta + your own branded client portal

If you're technically strong and want maximum margins:

VPS provider with a good API + Blesta/WHMCS + your own automation

The last option gives you the most control, but you're taking responsibility for things like monitoring, backups, security, IP management, abuse handling, migrations, and disaster recovery.

One important distinction: don't confuse white-label shared hosting with white-label VPS resale. A lot of "reseller hosting" products are really cPanel/shared-hosting reseller accounts. If your clients specifically need actual root-access VPSs, you want a provider whose reseller program explicitly provisions VPS instances. Hostwinds, OrbitServers, and Tremhost are examples of that model. Hostwinds OrbitServers Tremhost

If you tell me roughly how many VPS clients you expect (e.g. 5, 20, 100), whether you want managed WordPress or raw VPSs, and your target monthly price per client, I can narrow this down to the best 2–3 setups and estimate your margins.

3. Tremhost — interesting low-cost VPS pool

tremhost.com

Tremhost has a particularly straightforward model: you purchase a pool of resources and subdivide it into VPSs for your customers.

For example, their current offerings include pools ranging from 3 VPSs / 6 GB RAM up to 20 VPSs / 128 GB RAM, with WHMCS integration and white-label branding. tremhost.com

This is appealing if you already know you'll have, say, 5–20 clients and want predictable infrastructure costs.

The downside is that I'd do more due diligence on infrastructure quality, support, network performance, backups, and reputation before putting important production clients on it.

What I'd actually build for an agency

I wouldn't give each client a random VPS from a different provider.

I'd create 3–4 standardized packages:

Then sell management, not just compute.

For example, the client doesn't really care that their VPS costs you $15–30/month. They care that they get:

For a small agency that wants to resell VPSs under its own brand, I’d lean toward a managed white-label reseller platform rather than building your own VPS infrastructure.

My top picks

1. orbitservers.io — easiest starting point

This is probably the first one I’d investigate for an agency.

• You sell VPSs under your own brand and pricing.
• They handle the underlying hardware and provisioning.
• Supports WHMCS, Blesta, HostBill, or their API.
• You pre-fund a wholesale credit balance and keep your markup.
• Your customer relationship stays with you. OrbitServers

Best if: you want to sell VPSs without becoming a mini hosting company responsible for servers, virtualization clusters, networking, backups, etc.

2. virtualizor.com + whmcs.com — best if you want more control

This is the setup I'd choose if you expect the VPS business to become a meaningful revenue stream.

The architecture is roughly:

Your agency
→ WHMCS billing/store
→ Virtualizor
→ your VPS infrastructure/provider

Virtualizor specifically supports reseller/cloud accounts, allowing you to allocate resources to your agency and then automatically provision VMs for your customers. Its WHMCS integration can create, suspend, terminate, and manage VPSs automatically. Virtualizor WHMCS Documentation

Virtualizor also advertises full white-labeling, API access, clustering, automated backups, IPv4/IPv6, NoVNC/RDP, and WHMCS/Blesta integration. Virtualizor

Best if: you want your clients to have a proper VPS dashboard and you eventually want to control your infrastructure and margins more deeply.

3. marketplace.whmcs.com — interesting turnkey option

This is worth looking at if you specifically want a VPS reseller product rather than assembling the stack yourself.

It offers white-label VPS reselling, WHMCS automation, recurring and hourly billing, and different reseller tiers. The WHMCS Marketplace listing says plans start at £6.99/month, although I'd verify the actual infrastructure/resource limits before making a decision. WHMCS Marketplace

Best if: you want to get a branded VPS offering online quickly.

What I'd choose for an agency

I'd divide it this way:

One important distinction

There are really two different businesses you could build:

A. "We sell VPS as an agency service"

Client pays you $50/mo → you pay upstream $15–25 → you provide support → keep the difference.

In this case, don't overbuild it. A white-label reseller like OrbitServers makes a lot of sense.

B. "We're becoming a hosting provider"

You buy dedicated servers, deploy virtualization, allocate IPs, configure backups/DDoS protection, monitor nodes, handle abuse complaints, automate provisioning, etc.

Then I'd build around WHMCS + Virtualizor + a wholesale infrastructure provider. Virtualizor has explicit support for this reseller/cloud-account model. Virtualizor Virtualizor

For a small agency, I'd start with A, prove that clients actually want the VPS service, and only graduate to B once the volume makes the additional operational complexity worthwhile.

If you tell me roughly how many clients/VPSs you expect (e.g. 10, 50, 200), whether you need Windows VPSs, and your target price per VPS, I can narrow this down to the best 2–3 providers and estimate your margins.

For a small agency that wants to resell VPSs under its own brand, I’d avoid building the infrastructure stack from scratch initially. The sweet spot is a white-label reseller provider + automated billing/provisioning layer.

My top recommendation: WHMCS + a VPS reseller provider

whmcs.com is probably the best foundation if you want a professional, scalable agency offering.

A typical setup would be:

Your brand → WHMCS → VPS reseller/infrastructure provider → client VPS

WHMCS handles:

• Your storefront and client portal
• Recurring billing
• Automatic VPS provisioning
• Upgrades/downgrades
• Suspension/termination
• Client support/ticketing
• Domain/SSL/hosting products if you want to bundle them

WHMCS officially supports automated VPS provisioning through platforms such as Virtualizor. WHMCS Documentation WHMCS Help

Three approaches I'd consider

1. WHMCS + a true white-label VPS reseller

This is what I'd start with.

There are providers specifically offering VPS infrastructure wholesale while allowing you to put your own brand, pricing and customer experience in front of the client. For example, OrbitServers describes a reseller model where you maintain your own billing system and pricing while they handle the underlying infrastructure and provisioning. OrbitServers

There are also WHMCS marketplace modules specifically designed for this model. Rad Web Hosting's VPS Reseller module, for example, provides automated VPS provisioning and a brandable client VPS panel. WHMCS Marketplace

This gives you something close to:

Client buys "Acme Agency VPS" → pays you → VPS automatically deploys → client receives your branded login → you manage the relationship.

That's a much better agency model than having clients know they're actually buying from DigitalOcean/Hetzner/etc.

2. WHMCS + Virtualizor + your own infrastructure

If you eventually get enough customers, I'd consider moving toward this.

virtualizor.com gives you the VPS management layer. It supports KVM and other virtualization technologies, and its reseller functionality allows a reseller account to create multiple VMs from an allocated resource pool. Virtualizor Virtualizor

You could have:

WHMCS
→ Virtualizor
→ Hetzner / OVH / your dedicated servers
→ Client VPSs

That gives you considerably more control over margins, IP allocation, OS templates, backups, networking, etc.

The downside is that you become the hosting company operationally. Hardware failures, networking, abuse complaints, backups, DDoS, migrations, monitoring and capacity planning become your problem.

For a small agency, I'd only go here once the recurring revenue justifies it.

What about HostBill?

hostbillapp.com is worth looking at if you expect hosting to become a significant part of the business.

It has integrations with a huge range of VPS/cloud platforms—including Virtualizor, DigitalOcean, Vultr, Linode, Hetzner, Scaleway, Proxmox, SolusVM and others—and specifically supports white-label cloud/VPS reselling. HostBill HostBill

It's powerful, but I'd choose WHMCS for a small agency unless you have a specific HostBill feature you need.

What I'd actually do

If I were setting this up for a 5–20 client agency today, I'd go:

Phase 1

• WHMCS
• White-label VPS reseller provider
• Your own domain, e.g. cloud.youragency.com
• Your own VPS packages
• Stripe/card payments
• Automated provisioning
• Managed VPS as an upsell

For example:

The important part is that you don't sell "VPS hosting" as a commodity. Sell:

Managed VPS hosting for your clients' websites and applications

That's where an agency can actually make good margins.

Then, once you've got enough VPS customers, move the underlying infrastructure to something like Virtualizor + dedicated servers/cloud infrastructure and capture more of the infrastructure margin.

One thing I'd be careful about

Don't choose a provider simply because it says "white label." Verify these specifically:

• Can clients see the upstream provider anywhere?
• Is the VPS control panel actually brandable?
• Can you use your own nameservers/DNS?
• Can you use your own support email?
• Do outbound emails identify the upstream provider?
• Can you set your own VPS prices?
• Is there an API/WHMCS module?
• Who handles DDoS/abuse complaints?
• What happens when a client's VPS gets compromised?
• Can you migrate customers away later?
• Are IP addresses portable/reassignable?
• Do they permit commercial resale in their terms?

If you tell me roughly how many VPS clients you expect (e.g. 5, 20, 100+) and whether you want to manage the servers yourself or have the provider handle everything, I can narrow this down to 3–5 specific platforms/providers and compare their likely margins and setup complexity.

There are providers specifically offering VPS infrastructure wholesale while allowing you to put your own brand, pricing and customer experience in front of the client. For example, OrbitServers describes a reseller model where you maintain your own billing system and pricing while they handle the underlying infrastructure and provisioning. OrbitServers

There are also WHMCS marketplace modules specifically designed for this model. Rad Web Hosting's VPS Reseller module, for example, provides automated VPS provisioning and a brandable client VPS panel. WHMCS Marketplace

This gives you something close to:

Client buys "Acme Agency VPS" → pays you → VPS automatically deploys → client receives your branded login → you manage the relationship.

That's a much better agency model than having clients know they're actually buying from DigitalOcean/Hetzner/etc.

2. WHMCS + Virtualizor + your own infrastructure

If you eventually get enough customers, I'd consider moving toward this.

virtualizor.com gives you the VPS management layer. It supports KVM and other virtualization technologies, and its reseller functionality allows a reseller account to create multiple VMs from an allocated resource pool. Virtualizor Virtualizor

You could have:

WHMCS
→ Virtualizor
→ Hetzner / OVH / your dedicated servers
→ Client VPSs

That gives you considerably more control over margins, IP allocation, OS templates, backups, networking, etc.

The downside is that you become the hosting company operationally. Hardware failures, networking, abuse complaints, backups, DDoS, migrations, monitoring and capacity planning become your problem.

For a small agency, I'd only go here once the recurring revenue justifies it.

What about HostBill?

hostbillapp.com is worth looking at if you expect hosting to become a significant part of the business.

It has integrations with a huge range of VPS/cloud platforms—including Virtualizor, DigitalOcean, Vultr, Linode, Hetzner, Scaleway, Proxmox, SolusVM and others—and specifically supports white-label cloud/VPS reselling.

It's powerful, but I'd choose WHMCS for a small agency unless you have a specific HostBill feature you need.

What I'd actually do

For a small agency that wants to resell VPS hosting under its own brand, I’d avoid building the infrastructure yourself at first. The sweet spot is a provider that gives you wholesale VPS capacity + white-label control panel + automated provisioning + billing integration.

My top picks

1. OrbitServers — my first choice

orbitservers.io

This is closest to what I'd want for an agency. You buy VPS infrastructure wholesale, set your own retail pricing, use your own branding, and OrbitServers handles the underlying hardware/provisioning. It supports WHMCS, Blesta, HostBill, Clientexec, or API integration and automatically provisions VPS orders. OrbitServers

The important distinction is that you own the customer relationship, rather than simply referring customers to the hosting company.

I'd look particularly closely at this if your business model is:

Client pays us $75/mo → we provision a VPS costing us ~$20–40/mo → we manage/support it → client only sees our brand.

2. InMotion Hosting — easiest agency route

inmotionhosting.com

If you don't want to become a mini hosting company, this is attractive. Their reseller VPS offering includes root access, dedicated resources, custom branding/white-labeling, WHM/cPanel, billing software, and WHMCS compatibility. InMotion Hosting

This is probably the better choice if your agency's actual business is web development/marketing, and hosting is an additional recurring-revenue service rather than something you want to operate as a technical hosting company.

3. Tremhost — interesting low-cost model

tremhost.com

Their model is more explicitly "buy a pool and divide it into VPSs." For example, they advertise a pool with 10 VMs, 64 GB RAM, 32 cores and 500 GB storage for $150/month, with white-label branding and WHMCS-ready provisioning. Tremhost

That can make the economics quite interesting for a small agency.

The catch: I'd do more due diligence on network quality, support responsiveness, backup policies, abuse handling, IP reputation and hardware oversubscription before putting important client workloads there.

4. SolusVM — if you eventually want to own the stack

solusvm.com

This is a different approach. Instead of buying a turnkey reseller service, you lease/buy dedicated servers and run SolusVM yourself.

It provides VPS provisioning, customer isolation, APIs, multi-node management and WHMCS integration. SolusVM

The architecture becomes:

Dedicated servers → SolusVM → WHMCS → your website/client portal → clients

This gives you substantially more control and potentially better margins, but you're now responsible for the infrastructure. I wouldn't start here unless you already have Linux/networking expertise or enough customers to justify it.

What I'd actually build for a small agency

I'd probably start with:

Your Agency
→ branded website
→ WHMCS or Blesta
→ reseller VPS provider
→ automated VPS provisioning
→ client gets vps.youragency.com
→ you charge monthly management + hosting

And I'd sell managed VPS, not simply "VPS."

For example:

• Managed VPS — $79/mo - 2–4 vCPU
• 8 GB RAM
• NVMe storage
• Backups
• Monitoring
• Security updates
• Your support
• Managed VPS Pro — $129/mo - 4–6 vCPU
• 16 GB RAM
• Larger NVMe
• Daily backups
• Priority support
• Dedicated/High Performance — $199+/mo

The VPS itself might only cost you a fraction of that. Your real product is management, reliability and having someone responsible for the server.

One important distinction

If by "VPS hosting" you mean clients need their own VPS with root access, I'd choose OrbitServers or a true VPS-reseller platform.

If you mean hosting your clients' WordPress/business websites, I'd actually recommend a white-label managed reseller hosting platform instead. It's substantially easier to operate, and you can put the clients who outgrow it onto individual VPSs later.

If you tell me roughly how many clients you have now (e.g. 10, 25, 50) and whether they need WordPress vs. arbitrary VPS/root access, I can narrow this down to the best 2–3 setups and run the numbers on what your margin would look like.

Client pays us $75/mo → we provision a VPS costing us ~$20–40/mo → we manage/support it → client only sees our brand.

2. InMotion Hosting — easiest agency route

inmotionhosting.com

If you don't want to become a mini hosting company, this is attractive. Their reseller VPS offering includes root access, dedicated resources, custom branding/white-labeling, WHM/cPanel, billing software, and WHMCS compatibility. InMotion Hosting

This is probably the better choice if your agency's actual business is web development/marketing, and hosting is an additional recurring-revenue service rather than something you want to operate as a technical hosting company.

3. Tremhost — interesting low-cost model

tremhost.com

Their model is more explicitly "buy a pool and divide it into VPSs." For example, they advertise a pool with 10 VMs, 64 GB RAM, 32 cores and 500 GB storage for $150/month, with white-label branding and WHMCS-ready provisioning. Tremhost

That can make the economics quite interesting for a small agency.

The catch: I'd do more due diligence on network quality, support responsiveness, backup policies, abuse handling, IP reputation and hardware oversubscription before putting important client workloads there.

4. SolusVM — if you eventually want to own the stack

solusvm.com

This is a different approach. Instead of buying a turnkey reseller service, you lease/buy dedicated servers and run SolusVM yourself.

It provides VPS provisioning, customer isolation, APIs, multi-node management and WHMCS integration. SolusVM

The architecture becomes:

Dedicated servers → SolusVM → WHMCS → your website/client portal → clients

This gives you substantially more control and potentially better margins, but you're now responsible for the infrastructure. I wouldn't start here unless you already have Linux/networking expertise or enough customers to justify it.

What I'd actually build for a small agency

I'd probably start with:

Your Agency
→ branded website
→ WHMCS or Blesta
→ reseller VPS provider
→ automated VPS provisioning
→ client gets vps.youragency.com
→ you charge monthly management + hosting

And I'd sell managed VPS, not simply "VPS."

For example:

• Managed VPS — $79/mo - 2–4 vCPU
• 8 GB RAM
• NVMe storage
• Backups
• Monitoring
• Security updates
• Your support
• Managed VPS Pro — $129/mo - 4–6 vCPU
• 16 GB RAM
• Larger NVMe
• Daily backups
• Priority support
• Dedicated/High Performance — $199+/mo

The VPS itself might only cost you a fraction of that. Your real product is management, reliability and having someone responsible for the server.

One important distinction

If by "VPS hosting" you mean clients need their own VPS with root access, I'd choose OrbitServers or a true VPS-reseller platform.

If you mean hosting your clients' WordPress/business websites, I'd actually recommend a white-label managed reseller hosting platform instead. It's substantially easier to operate, and you can put the clients who outgrow it onto individual VPSs later.

If you tell me roughly how many clients you have now (e.g. 10, 25, 50) and whether they need WordPress vs. arbitrary VPS/root access, I can narrow this down to the best 2–3 setups and run the numbers on what your margin would look like.

For a small agency reselling VPSs under its own brand, I’d strongly consider a VPS control panel + billing/provisioning system, rather than trying to build the infrastructure yourself.

My top pick: Virtualizor + WHMCS

Virtualizor + WHMCS is probably the best fit if you want to start small but eventually manage dozens or hundreds of client VPSs.

• Virtualizor manages the actual VPS infrastructure—KVM virtualization, VM creation, OS templates, networking, snapshots, etc.
• It supports reseller/cloud accounts, where you can allocate resources to your agency and have VPSs provisioned automatically. Virtualizor Virtualizor
• Its WHMCS integration can automatically create, suspend, terminate, upgrade, and manage VPSs. Virtualizor Virtualizor
• WHMCS handles orders, recurring billing, invoices, client accounts, provisioning, support, etc. WHMCS Help
• You can put your own branding/domain in front of the client experience.

A typical setup would look like:

Your Agency
    │
    ├── Your website / pricing
    │
    ├── WHMCS
    │     ├── Orders
    │     ├── Billing
    │     ├── Client portal
    │     └── Automatic provisioning
    │
    └── Virtualizor
          ├── VPS Node #1
          ├── VPS Node #2
          └── VPS Node #3
                │
                ├── Client VPS A
                ├── Client VPS B
                └── Client VPS C

Another strong option: SolusVM

SolusVM is probably the main alternative I'd evaluate.

It is specifically designed around hosting providers and VPS businesses, with KVM virtualization, clustering, APIs, templates, and WHMCS integration. Its current documentation supports automated VPS provisioning and customer self-service through WHMCS. SolusVM SolusVM Documentation

SolusVM is particularly attractive if you expect the VPS side of the agency to become a serious standalone hosting business. It supports multiple nodes/data centers and is designed for reseller-oriented VPS operations. SolusVM

If you don't want to own/manage the VPS hardware

This is actually what I'd recommend for most small agencies initially.

Instead of buying a dedicated server and installing Virtualizor/SolusVM, you can have a provider supply the underlying VPS/cloud infrastructure and put a white-label billing layer over it.

For example, HostBill has integrations for reselling infrastructure from providers including DigitalOcean, Vultr, Linode, Hetzner Cloud, Scaleway, UpCloud, Amazon EC2, and others, with white-label provisioning capabilities. HostBill

That gives you something like:

                    YOUR BRAND
                        │
                   WHMCS / HostBill
                        │
             ┌──────────┴──────────┐
             │                     │
        Provider A            Provider B
             │                     │
        Client VPSs            Client VPSs

This means you don't have to operate the hypervisors, physical servers, RAID, power, etc.

What I'd choose

One important distinction: "white-label VPS" can mean either you own the infrastructure but hide the virtualization provider, or a third party actually supplies and operates the VPSs for you. Those are very different businesses.

For a small agency, I'd start with the second approach if your primary business is web/design/marketing rather than hosting. You can sell something like "Managed VPS — $49/mo", have the infrastructure provider cost you perhaps $15–25, and focus your team's time on the higher-margin management/support layer.

If you tell me roughly how many VPS clients you expect (e.g. 10, 50, 200), your target monthly price per VPS, and whether you want to manage the servers yourself, I can narrow this down to 3 specific platforms/providers and show you the likely cost + margin for each.

For a small agency, I would not start by buying raw VPS servers and building your own hosting stack unless you already have Linux/sysadmin expertise. The best setup is usually:

White-label VPS provider + billing automation + your own branding/support layer.

My recommendations would depend on how much control you want:

Best overall for a small agency: WHMCS + a white-label VPS reseller provider

1. WHMCS + VPS reseller backend

Best for: agencies selling managed VPS, websites, SaaS hosting, client portals

Stack:

• WHMCS for billing, invoices, provisioning
• Your domain/logo/branding
• VPS provider handles hardware
• You handle client relationship and support

Providers worth looking at:

• InMotion Hosting — offers white-label VPS reseller hosting with WHMCS/cPanel tooling. InMotion Hosting
• OrbitServers — built around wholesale VPS/bare metal resale with WHMCS, Blesta, HostBill, or API integration. OrbitServers
• HOSTKEY — offers white-label VPS resale with WHMCS/API automation. HOSTKEY — premium web services provider

This is the model I would pick for most agencies.

Best if you want the easiest client experience: managed VPS reseller

If your clients are small businesses and you want fewer headaches:

Cloudways

Good for:

• WordPress clients
• WooCommerce
• marketing sites
• agencies that don't want server administration

You charge:

• VPS cost: $50/mo
• Managed hosting package: $150–300/mo
• Maintenance/security: extra

Your margin comes from service, not just server markup.

Best if you want a "real hosting company" setup

For a more traditional hosting business:

WHMCS + Blesta + VPS infrastructure

Alternative billing systems:

• WHMCS — biggest ecosystem
• Blesta — simpler and cheaper
• HostBill — powerful but more enterprise-oriented

Some VPS reseller programs already integrate with WHMCS/Blesta. For example, Time4VPS supports WHMCS and Blesta modules for reseller automation. Time4VPS

What I would avoid

I would avoid:

• Buying a cheap dedicated server from a provider and manually creating VPS accounts
• Giving clients raw Proxmox/VirtFusion/etc. access
• Competing on VPS price alone

The margins are usually poor. The profitable agency model is:

"Managed VPS + updates + backups + security + monitoring + support"

Example pricing:

My recommended starter stack for a small agency

If I were setting this up today:

Option A (simple/profitable):

• Managed VPS provider
• Client portal (your site + Stripe)
• Automated invoicing
• You manage updates/backups/security

Option B (more scalable):

• WHMCS
• White-label VPS reseller
• Cloudflare
• Acronis/backup solution
• Monitoring (Uptime Kuma, Better Stack, etc.)

Start with 5–20 clients, prove demand, then consider owning infrastructure.

If you tell me:

1. how many clients you expect in year one,
2. whether they are mostly WordPress sites, SaaS/apps, or business servers, and
3. your target monthly price per client,

I can recommend a more specific stack and provider.

Option A (simple/profitable):

• Managed VPS provider
• Client portal (your site + Stripe)
• Automated invoicing
• You manage updates/backups/security

Option B (more scalable):

• WHMCS
• White-label VPS reseller
• Cloudflare
• Acronis/backup solution
• Monitoring (Uptime Kuma, Better Stack, etc.)

Start with 5–20 clients, prove demand, then consider owning infrastructure.

If you tell me:

1. how many clients you expect in year one,
2. whether they are mostly WordPress sites, SaaS/apps, or business servers, and
3. your target monthly price per client,

I can recommend a more specific stack and provider.

For a small agency reselling VPSs under its own brand, I’d avoid building the infrastructure yourself initially. The sweet spot is a provider that gives you wholesale VPS capacity + API/WHMCS automation + white-label client management.

My top picks

1. OrbitServers — probably the best fit

orbitservers.io

This is particularly attractive for an agency because the model is explicitly:

• Your brand
• Your retail pricing
• Wholesale VPS infrastructure
• Automated provisioning
• White-label customer experience
• WHMCS, Blesta, HostBill, or API integration
• They handle the underlying hardware/network

You essentially become the hosting company from the customer's perspective without having to own the servers.

For a small agency, that's exactly the model I'd start with.

2. Rad Web Hosting + WHMCS

marketplace.whmcs.com

This is another compelling setup. Their reseller system provides a private-label VPS environment with automated provisioning through WHMCS, including a brandable VPS control panel and custom login URL.

The interesting part is that your client can potentially see something like:

vps.youragency.com

rather than a Rad-branded control panel.

That's a big deal if you're selling VPSs as part of a broader managed-services package.

3. WHMCS + your own VPS infrastructure

If you're comfortable with Linux/virtualization, this can eventually give you the best margins.

A typical architecture would be:

Your agency
→ WHMCS
→ Proxmox
→ VPS nodes
→ Client VPSs

WHMCS already supports server/VPS products and automated provisioning, and there are Proxmox provisioning modules available. WHMCS Help WHMCS Marketplace

The downside is that now you own:

• Hardware failures
• IP allocation
• DDoS problems
• backups
• virtualization
• monitoring
• abuse complaints
• network outages
• node maintenance
• capacity planning

I'd only go this route once you have enough recurring VPS revenue to justify it.

What I'd actually do for a small agency

I'd build:

Website
→ your branding

Billing
→ WHMCS

Infrastructure
→ OrbitServers or Rad Web Hosting

Client VPS panel
→ white-labeled provider panel

Payments
→ Stripe

Support
→ your normal helpdesk

Then sell something like:

• VPS Basic — 2 vCPU / 4 GB RAM / 80 GB NVMe
• VPS Pro — 4 vCPU / 8 GB RAM / 160 GB NVMe
• VPS Business — 6–8 vCPU / 16 GB RAM / 250+ GB NVMe

And layer your agency's value on top:

VPS + monitoring + backups + security + updates + support

That's much more defensible than simply reselling a $10 VPS for $20.

One important distinction

If your clients don't need root access, I'd actually consider managed hosting rather than VPS resale.

For example, if you're primarily hosting WordPress sites, ecommerce sites, client applications, etc., you can make considerably more money selling "managed hosting" than selling raw VPS resources.

If they do need root access, Docker, custom applications, Windows/Linux servers, etc., then the VPS reseller model makes much more sense.

My recommendation: start with OrbitServers + WHMCS and test it with 5–10 clients before committing to your own Proxmox infrastructure. OrbitServers specifically supports WHMCS/Blesta/HostBill/API and automated VPS provisioning, which keeps your initial operational burden low. OrbitServers

If you tell me roughly how many VPS clients you expect (e.g. 10, 50, 200) and whether you want managed or unmanaged VPSs, I can narrow this down to the best architecture and estimate your likely margins.

That's much more defensible than simply reselling a $10 VPS for $20.

One important distinction

If your clients don't need root access, I'd actually consider managed hosting rather than VPS resale.

For example, if you're primarily hosting WordPress sites, ecommerce sites, client applications, etc., you can make considerably more money selling "managed hosting" than selling raw VPS resources.

If they do need root access, Docker, custom applications, Windows/Linux servers, etc., then the VPS reseller model makes much more sense.

My recommendation: start with OrbitServers + WHMCS and test it with 5–10 clients before committing to your own Proxmox infrastructure. OrbitServers specifically supports WHMCS/Blesta/HostBill/API and automated VPS provisioning, which keeps your initial operational burden low.

Yes. For a small agency that wants to resell VPSs under its own brand, I’d avoid building the infrastructure stack from scratch unless VPS hosting itself is going to become a major business line.

My recommendation: start with a white-label reseller provider

A particularly interesting option is OrbitServers' reseller program. They provide the underlying VPS/bare-metal infrastructure while you use your own brand, pricing, billing system, and customer relationship. They support WHMCS, Blesta, HostBill, or their API, and provisioning is automated. OrbitServers

orbitservers.io

For an agency, this is attractive because your stack can essentially be:

Your website → your billing → your brand → OrbitServers infrastructure

You don't have to buy physical servers, manage hypervisor clusters, deal with hardware failures, or build your own VPS control plane.

If you want more control: SolusVM + WHMCS

If you expect VPS hosting to become a meaningful revenue stream, I'd look at SolusVM + WHMCS.

SolusVM is specifically designed for VPS providers and supports KVM, automated provisioning, APIs, multiple nodes/data centers, backups/snapshots, and billing integrations. SolusVM SolusVM Documentation

WHMCS can automatically provision and manage VPS products through SolusVM, including creating, suspending, terminating, rebooting, and managing servers. WHMCS Documentation SolusVM Documentation

The architecture would be:

                 YOUR AGENCY
                     │
          ┌──────────┴──────────┐
          │                     │
     Your website           WHMCS
                                │
                         SolusVM 2
                                │
              ┌─────────────────┼─────────────────┐
              │                 │                 │
          Server #1         Server #2         Server #3
          KVM/NVMe          KVM/NVMe          KVM/NVMe

This gives you considerably more control over margins, hardware, locations, VPS specifications, backups, IP allocation, etc.

Virtualizor is another strong option

Virtualizor + WHMCS is probably the other combination I'd evaluate. WHMCS currently supports Virtualizor for automated VPS creation and management, including package changes, power controls, VNC, and client-area management. WHMCS Documentation

HostBill is another alternative if you want an all-in-one billing/automation system; it supports Virtualizor, SolusVM 2, DigitalOcean, Vultr, Hetzner, Linode, UpCloud, and other infrastructure providers. HostBill

What I'd choose for an agency

One important distinction: "white-label VPS" can mean two very different things. Some providers simply let you resell their VPSs with your branding, while others give you a genuine reseller/control-plane environment where your customers see only your company. For an agency, I'd prioritize the latter.

There are also specialized WHMCS modules that turn infrastructure providers into a white-label VPS operation. For example, the WHMCS Marketplace currently has reseller modules that provide branded VPS control panels and automated provisioning. WHMCS Marketplace WHMCS Marketplace

If I were setting this up for a small agency today, I'd start with a white-label infrastructure provider rather than owning servers. Once you're consistently filling enough capacity that the wholesale markup is painful, migrate toward your own SolusVM/Virtualizor cluster.

If you tell me roughly how many VPS clients you expect (e.g. 10, 50, 200), whether you want managed or unmanaged VPSs, and your target monthly price per VPS, I can narrow this down to the 3 best providers/platforms and estimate your margins.

Yes. For a small agency that wants to resell VPSs under its own brand, I’d avoid building the infrastructure yourself initially. The sweet spot is a white-label VPS infrastructure provider + billing/provisioning system.

My top recommendation: HostBill + a VPS infrastructure provider

hostbillapp.com is particularly well suited if VPS resale is going to become a meaningful part of the agency.

It integrates with a large number of VPS/cloud backends, including Proxmox, Virtualizor, SolusVM 2, DigitalOcean, Vultr, Hetzner Cloud, Scaleway, UpCloud, etc., and can automate provisioning, suspension, upgrades, billing, and client self-service. HostBill HostBill

A typical setup would be:

Your agency brand → HostBill → VPS provider/infrastructure → client's VPS

The client sees your brand, your pricing, your portal and your support, rather than the underlying infrastructure provider.

If you want the simplest setup

I'd seriously consider a dedicated reseller infrastructure provider such as orbitservers.io.

They explicitly offer:

• White-label VPS resale
• Your own pricing/markup
• Wholesale VPS pricing
• Automatic provisioning
• WHMCS, Blesta, HostBill or API integration
• They handle the underlying hardware/provisioning while you own the customer relationship. OrbitServers

That is probably closer to what an agency actually wants than assembling Proxmox + servers + IP space + billing + backups yourself.

Another interesting option: WHMCS + VPS reseller infrastructure

whmcs.com is probably the safest choice if you want a very established hosting-business ecosystem.

There are existing VPS reseller modules that provide a fully branded VPS control panel, including a custom login URL such as vps.youragency.com, while automating provisioning through WHMCS. WHMCS Marketplace

I'd choose this route if you expect to sell hosting + domains + SSL + email + VPS + managed services rather than VPS alone.

If you eventually want your own infrastructure

Then I'd look at Virtualizor or SolusVM + Blesta/WHMCS.

Virtualizor is specifically designed for VPS providers and supports clustering, KVM, LXC, automated backups, API access, WHMCS/Blesta integration and full white-labeling. Virtualizor Virtualizor

SolusVM is similarly VPS-provider-oriented, with multi-node/data-center management, automated provisioning and WHMCS integration. SolusVM

blesta.com is also worth considering for a small agency because it combines billing, provisioning and support in a self-hosted platform and currently advertises 40+ provisioning modules. Blesta

What I'd do in your position

For an agency, the important distinction is that you probably don't actually want to become a VPS hosting company. You want to sell a VPS as part of your managed service offering.

For example, you could sell:

Managed Business VPS — $149/mo
4 vCPU · 8 GB RAM · 160 GB NVMe · Daily backups · Monitoring · Security updates · Your agency's support

Your underlying cost might be substantially lower, while your value is in management, support, backups, security, migrations and the relationship with the client.

If you tell me roughly how many VPSs you expect to sell (e.g. 5, 20, 100) and whether you want managed or unmanaged VPSs, I can narrow this down to the 2–3 providers/platform combinations I'd actually choose, including estimated monthly costs and margins.

For a small agency that wants to resell VPSs under its own brand, I’d avoid building the infrastructure yourself initially. You want a provider that handles the physical servers/network/provisioning while you own the customer relationship, pricing, billing, and branding.

My top picks

🥇 I'd start with Rad Web Hosting

Rad Web Hosting VPS Reseller

Their model is particularly well suited to what you're describing: you get a VPS infrastructure cluster, automated provisioning, and a fully brandable VPS control panel, including the ability to use your own login URL. Their WHMCS module handles provisioning so a client can order a VPS and have it automatically deployed. marketplace.whmcs.com

That means your setup can look roughly like:

Your agency
→ your website
→ your pricing
→ your Stripe/payment system
→ your support
→ yourdomain.com VPS portal
→ Rad's infrastructure behind the scenes

Your client doesn't need to know who actually operates the underlying infrastructure.

That's exactly the sort of arrangement I'd want for an agency with, say, 5–50 VPS clients.

🥈 Contabo is interesting if you want aggressive margins

Contabo Reseller

Contabo has a dedicated reseller setup where you can sell its Cloud VPS under your own branding, use your own billing, and provision servers through WHMCS. The reseller system specifically advertises that customers see your branding rather than Contabo's. contaboreseller.com

I'd consider this if your strategy is:

"I'll buy relatively inexpensive infrastructure and package it as a managed VPS for my existing agency clients."

The important distinction is that you become responsible for the customer experience. That's actually a good thing for an agency—you can charge for management, backups, monitoring, security, migrations, etc., rather than trying to compete purely on VPS price.

🥉 OrbitServers is worth looking at

OrbitServers reseller program

This is more of a wholesale infrastructure model. You pre-fund a credit balance, buy VPS/bare-metal infrastructure wholesale, set your own retail prices, and connect it to WHMCS, Blesta, HostBill, or their API. orbitservers.io

I like this model if you eventually want to build a real hosting brand, because you aren't as locked into a single billing platform.

What I would not do initially

I wouldn't start by renting a dedicated server and installing Proxmox yourself unless you already have someone comfortable with Linux/networking.

The DIY architecture would be something like:

Dedicated servers
→ Proxmox
→ VPS provisioning
→ IP management
→ backups
→ monitoring
→ firewalling
→ WHMCS
→ payment processing
→ support
→ abuse handling
→ hardware/network outages

It's much more work than it initially appears.

There are excellent tools for this. For example, ModulesGarden's Proxmox module can integrate Proxmox with WHMCS and provide VPS/cloud provisioning, snapshots, backups, console access, networking, templates, etc. marketplace.whmcs.com Virtualizor is another established option with WHMCS/Blesta automation and reseller/cloud-account functionality. www.virtualizor.com

But I'd graduate to that architecture after you have enough customers to justify owning more of the stack.

The stack I'd use for a small agency

I'd probably build it like this:

Website

• Your existing agency website
• VPS landing/pricing pages

Billing

• WHMCS
• Stripe
• Automated recurring billing

Infrastructure

• Rad Web Hosting or Contabo initially

Customer VPS management

• White-labeled provider panel

Support

• Your agency's normal support system

Add-ons

• Managed VPS
• Backups
• Monitoring
• Security hardening
• OS updates
• WordPress management
• Migration service

The last part is where I think the real opportunity is.

Instead of selling:

2 vCPU VPS — $15/month

sell:

Managed Business VPS — $79/month
2 vCPU / 4 GB RAM / NVMe
Daily backups
Monitoring
Security hardening
OS updates
Managed WordPress
Agency support

Your underlying VPS cost can remain relatively low while you're selling management and peace of mind, which is much more defensible for an agency.

One other platform I'd investigate

Liquid VPS Reseller Pro is another interesting WHMCS-oriented option. It explicitly targets agencies/hosting businesses wanting white-label VPS resale, with automated provisioning, reseller tiers, and even hourly VPS billing. Its current WHMCS Marketplace listing says plans start at £6.99/month. www.virtualizor.commarketplace.whmcs.com

If you tell me roughly how many clients/VPSs you expect (e.g. 10, 50, 100), your target monthly VPS price, and whether you want managed or unmanaged VPSs, I can narrow this down to the best 2–3 setups and work out the likely margins.

For a small agency that wants to resell VPSs under its own brand, I’d avoid building the infrastructure yourself initially. The sweet spot is a provider that gives you wholesale VPS capacity + white-label customer experience + API/WHMCS/Blesta provisioning.

My shortlist

1. OrbitServers reseller program — my pick

This is probably the closest match to what you're describing.

They explicitly offer white-label VPS and bare-metal resale, wholesale pricing, your own pricing/markup, and automated provisioning. They support WHMCS, Blesta, HostBill, Clientexec, or their API. You pre-fund a wholesale balance and their infrastructure handles provisioning. orbitservers.io

The architecture would look like:

Your Agency
→ your website
→ your branding
→ your pricing
→ your billing portal
→ client orders VPS
→ OrbitServers API
→ VPS automatically provisioned

That's much nicer than buying a large server and having to become your own mini hosting company.

2. HOSTKEY VPS reseller program

Worth considering if infrastructure quality/location choices are more important than squeezing out the absolute highest margin.

They provide VPS resources at reseller rates, white-label sales, your own pricing, and automation through WHMCS or API, while they handle the underlying VPS infrastructure and hardware support. hostkey.com

3. Rad Web Hosting VPS reseller

Interesting if you want to operate more like an actual VPS provider.

Instead of simply reselling individual VPSs, you get a private resource cluster that you can divide into VPS offerings. They provide a management panel and API/WHMCS integration. radwebhosting.com

This gives you more control, but also means more responsibility.

4. Tremhost VPS reseller hosting

This is appealing if you're testing the concept with only a handful of customers. Their current entry tier is designed around a small VPS pool, with white-label branding, WHMCS provisioning, custom packages and customer self-service. tremhost.com

5. Victus Cloud reseller API

I'd look at this if your agency is technically capable and you want to make the customer portal completely your own rather than using a traditional hosting billing system.

Their API lets you provision VPSs under your brand using prepaid wholesale credits, while your agency controls the storefront/customer relationship. victuscloud.com

What I'd actually build for a small agency

I'd probably go:

OrbitServers + Blesta

rather than WHMCS.

Blesta is particularly interesting for an agency because its current pricing is based around unlimited clients, and it has native multi-company functionality, APIs/webhooks, and VPS provisioning modules. blesta.com

So your stack becomes:

                    YOUR AGENCY
                         │
              yourdomain.com/hosting
                         │
                    ┌────▼────┐
                    │  Blesta │
                    │ Billing │
                    │ Clients │
                    │ Support │
                    └────┬────┘
                         │
                    API / Module
                         │
                  ┌──────▼──────┐
                  │ OrbitServers│
                  │ VPS Backend │
                  └──────┬──────┘
                         │
              ┌──────────┼──────────┐
              ▼          ▼          ▼
            VPS #1     VPS #2     VPS #3
           Client A   Client B   Client C

Your clients see your company, your plans, your prices and your support portal.

You could then package something like:

• Starter VPS — $29/mo
• Business VPS — $49/mo
• Pro VPS — $79/mo
• Managed updates/backups — +$20–50/mo
• Additional IPs/storage/backups — add-ons

The important distinction is that you don't necessarily want "VPS hosting" so much as a wholesale VPS infrastructure provider with an automation layer. That keeps your agency focused on selling/supporting clients rather than maintaining hypervisors, storage, networking and physical servers.

If you tell me roughly how many clients you're expecting (e.g. 5, 25, 100) and whether you want to offer managed VPSs or just unmanaged/root-access VPSs, I can narrow this down to the best 2–3 setups and work out the approximate margins.

Yes. For a small agency that wants to sell VPSs under its own brand, I’d avoid building the infrastructure yourself initially. The sweet spot is a provider that gives you wholesale VPS capacity + white-label control panel + API/WHMCS automation.

My shortlist

1. My pick for a small agency: HostMeNow

HostMeNow reseller program

They specifically advertise a white-label product reseller API, wholesale pricing, your own branding, and a WHMCS module. They also let resellers set their own prices. hostmenow.org

That makes the model very simple:

Client → Your agency → Your branded portal → HostMeNow infrastructure

You can sell, for example:

• Managed VPS — $79/mo
• Business VPS — $129/mo
• Premium VPS — $199/mo

while your wholesale infrastructure cost is lower.

This is what I'd choose if your agency's primary business is websites, marketing, software, or managed services, rather than becoming a hosting company.

2. If you want to actually build a hosting business: Virtualizor

Virtualizor

This is a different approach. You rent/buy the underlying servers and install Virtualizor as your VPS management layer.

Then:

Your servers → Virtualizor → WHMCS → Your clients

Virtualizor supports reseller/cloud accounts where your customers can create and manage multiple VMs from allocated resources. It also has WHMCS modules for automated VPS creation, suspension, termination, upgrades, etc. www.virtualizor.com

WHMCS documents the Virtualizor integration as supporting automated creation, suspension, termination, package changes, resource usage, and client-side VPS management. docs.whmcs.com

This gives you substantially more control over:

• CPU/RAM/storage allocation
• IP addresses
• VPS pricing
• overselling
• operating systems
• margins
• geographic locations
• backups
• networking

But you're also responsible for more of the infrastructure.

3. BulletHost is worth looking at

BulletHost VPS reseller program

Their reseller offering is specifically positioned around white-label VPS infrastructure, with Virtualizor, API access and WHMCS-oriented automation. Their currently advertised entry reseller infrastructure is €94.99/month for 20 cores, 64 GB RAM, 1 TB SSD, 25 IPv4 addresses and 1 Gbps connectivity. www.bullethost.net

For an agency that expects to put 5–20+ clients onto VPS products, this type of setup becomes interesting because you're buying a chunk of infrastructure rather than individual VPSs.

What I'd personally do

If you're starting small, I'd use:

HostMeNow → WHMCS/your billing → your agency brand

and sell the VPS as a managed service, rather than competing on raw VPS price.

For example:

Managed Business VPS — $99/month

4 vCPU
8 GB RAM
100–200 GB NVMe
Daily backups
SSL
Server monitoring
Security updates
Managed WordPress/site hosting
Your agency's support

The VPS itself isn't necessarily the valuable part. Management + support + backups + security + website maintenance is where an agency can create a much better margin.

Once you have enough clients to justify your own infrastructure, I'd graduate to:

Dedicated servers → Virtualizor → WHMCS/HostBill → your brand

HostBill is particularly interesting if you want a more elaborate hosting marketplace; it has integrations for Virtualizor, DigitalOcean, Vultr, Hetzner, AWS, Scaleway, Linode, etc., including white-label/reselling workflows. hostbillapp.com

Bottom line: for a small agency, I'd start with HostMeNow for the lowest operational headache. If your goal is eventually to operate a real VPS hosting brand with better margins, I'd build around Virtualizor + dedicated infrastructure + WHMCS/HostBill.

If you tell me roughly how many clients/VPSs you expect (e.g. 5, 20, 50) and whether you want managed WordPress hosting vs. clients getting root access, I can narrow this down to the best architecture and estimate the margins.

Yes. For a small agency that wants to resell VPS hosting under its own brand, I’d avoid building the infrastructure yourself initially. The sweet spot is a white-label VPS provider + WHMCS for billing/provisioning.

My top picks

1. Rad Web Hosting VPS Reseller — my first choice

Rad Web Hosting has a dedicated VPS-reseller platform that is unusually close to what an agency needs.

Their WHMCS module gives you:

• Your own branding and client-facing control panel
• Automated VPS provisioning
• VPS management from WHMCS
• Your own pricing and billing
• No need to operate the underlying VPS infrastructure
• A branded VPS control-panel URL such as vps.youragency.com

Their WHMCS Marketplace listing specifically describes it as a private-label VPS cloud where the infrastructure is handled for you. WHMCS Marketplace

Best for: an agency that wants to sell "our VPS hosting" rather than merely refer clients to another host.

2. Contabo + their reseller/WHMCS layer — best for keeping costs low

Contabo is worth considering if your primary goal is good VPS margins.

Their reseller setup lets you provision Contabo Cloud VPS through WHMCS while presenting your own branding. Clients can manage things such as rebooting, reinstalling, snapshots, etc., from your client experience. Contabo Reseller Module

Best for: agencies that want inexpensive infrastructure and are comfortable being responsible for more of the customer relationship/support.

3. Liquid VPS Reseller Pro — interesting if you want to grow into a hosting business

Liquid VPS Reseller Pro is specifically designed around VPS reselling and WHMCS. It supports white-label VPS sales, automated provisioning/billing, reseller packages, and even higher-level reseller hierarchies. Plans currently start around £6.99/month for the reseller software/service. WHMCS Marketplace

Best for: an agency that might eventually turn hosting into a substantial separate revenue stream.

The stack I'd use

For a small agency, I'd probably build it like this:

Your website
↓
WHMCS — ordering, invoices, subscriptions, provisioning
↓
VPS reseller provider — Rad Web / Contabo / similar
↓
VPS infrastructure
↓
Your client

WHMCS supports VPS products natively and can automate provisioning, suspension, termination, upgrades, etc. WHMCS Help

help.whmcs.com

The important distinction is that WHMCS isn't the VPS provider. It's the business/automation layer sitting between your agency and the infrastructure provider.

What I'd choose for an agency

My recommendation

If you're talking about 5–50 agency clients, I'd start with Rad Web + WHMCS.

You can package it as something like:

• Managed VPS — $79/mo
• 2–4 vCPU
• 4–8 GB RAM
• NVMe storage
• Daily backups
• Monitoring
• SSL/DNS management
• Your agency's support
• Your branding throughout

The actual VPS infrastructure can cost considerably less than the retail price, leaving you a recurring hosting/support margin.

Once you get into 50–200+ VPS customers, then I'd seriously consider moving toward your own Proxmox/virtualization cluster or a larger cloud provider, because the economics start to justify owning more of the infrastructure.

One other option worth investigating is VPS.net, which has a documented WHMCS module specifically supporting completely white-label VPS sales. docs.whmcs.com

If you tell me roughly how many clients/VPSs you expect (e.g. 10, 50, 100) and whether you want managed WordPress hosting or actual root-access VPSs, I can narrow this down to the best 2–3 setups and estimate your cost vs. retail margin per client.

Liquid VPS Reseller Pro is specifically designed around VPS reselling and WHMCS. It supports white-label VPS sales, automated provisioning/billing, reseller packages, and even higher-level reseller hierarchies. Plans currently start around £6.99/month for the reseller software/service. WHMCS Marketplace

Best for: an agency that might eventually turn hosting into a substantial separate revenue stream.

The stack I'd use

For a small agency, I'd probably build it like this:

Your website
↓
WHMCS — ordering, invoices, subscriptions, provisioning
↓
VPS reseller provider — Rad Web / Contabo / similar
↓
VPS infrastructure
↓
Your client

WHMCS supports VPS products natively and can automate provisioning, suspension, termination, upgrades, etc. help.whmcs.com

help.whmcs.com

The important distinction is that WHMCS isn't the VPS provider. It's the business/automation layer sitting between your agency and the infrastructure provider.

What I'd choose for an agency

For a small agency reselling VPSs under its own brand, I’d avoid building the infrastructure stack yourself initially. The sweet spot is a provider that gives you VPS capacity + white-label control panel + automated provisioning + billing integration.

My top picks

1. I'd start with Liquid VPS Reseller Pro

Liquid VPS Reseller Pro on WHMCS Marketplace

This is unusually close to what you're describing: you sell VPSs under your own brand, while the underlying provider handles the infrastructure. It supports WHMCS automation, reseller packages, VPS lifecycle management, and white-label functionality. Plans currently start at £6.99/month according to its WHMCS Marketplace listing. marketplace.whmcs.com

The model I'd use is:

Your agency → your website/brand → WHMCS → reseller VPS platform → underlying infrastructure

Your client sees your company, your pricing, your support, and ideally something like vps.youragency.com, rather than the upstream provider.

2. If you want more control: Virtualizor + WHMCS

Virtualizor's WHMCS reseller documentation

This is probably the architecture I'd choose if you expect the VPS business to become substantial.

Virtualizor supports reseller/cloud accounts where you allocate resources to your reseller account and then create multiple VMs from those resources. Its WHMCS module can automate VPS creation, suspension and deletion. www.virtualizor.com

WHMCS also officially supports Virtualizor integration, including automated provisioning, configurable CPU/RAM/IP options, client self-service and automated renewals/suspensions. docs.whmcs.com

So you could build:

WHMCS
→ Virtualizor
→ Hetzner / Vultr / your dedicated servers / other infrastructure

That gives you much more control over your margins and product offerings, but you're responsible for more of the infrastructure.

3. If you want the agency to stay focused on clients: RemarkableCloud

RemarkableCloud reseller program

Their reseller program is specifically positioned for agencies: white-label VPSs, your own pricing/customer relationship, and tier-2 infrastructure support. They also mention integration with WHMCS, HostBill and HostWare for automated provisioning. remarkablecloud.com

That's attractive if your agency's real business is websites, SEO, development, marketing, IT support, etc., and VPS hosting is an additional recurring-revenue product rather than something you want to become an infrastructure company around.

What I'd personally do

For 5–50 agency clients, I'd go with:

WHMCS + turnkey white-label VPS reseller

rather than buying a dedicated server and trying to become a mini-VPS provider.

Your packages could be something like:

• Starter VPS — 2 vCPU / 4 GB RAM / 80 GB NVMe
• Business VPS — 4 vCPU / 8 GB / 160 GB NVMe
• Pro VPS — 6 vCPU / 16 GB / 320 GB NVMe
• Optional managed VPS add-on
• Automated monthly billing
• Automated provisioning
• Your branding/domain
• Your support as the first line
• Upstream provider handles hardware/network issues

You can then charge considerably more than your infrastructure cost because you're really selling managed hosting + support + convenience, not raw CPU/RAM.

One important distinction: don't confuse ordinary reseller hosting with VPS reseller hosting. If clients need root access, Docker, custom software, dedicated resources, etc., you want an actual VPS/cloud reseller platform. Virtualizor is specifically designed for this type of VM resale. www.virtualizor.com

My ranking for you

If you want simple: Liquid VPS Reseller Pro
If you want control: Virtualizor + WHMCS
If you want zero infrastructure headache: RemarkableCloud
If you're building a serious hosting company: HostBill + Virtualizor/your own infrastructure

If you tell me roughly how many VPS clients you expect (e.g. 10, 50, 200), whether you want managed VPSs, and your target selling price per VPS, I can narrow this down to the best 2–3 providers and estimate your monthly margin.

For a small agency that wants to resell VPSs under its own brand, I’d avoid building the infrastructure from scratch initially. The sweet spot is a provider that gives you wholesale VPS infrastructure + white-label control + automated provisioning + billing.

My top picks

1. Rad Web Hosting — my first choice

The interesting part is their VPS Reseller infrastructure. Their WHMCS module lets you sell VPSs through your own branded client portal, with the VPS control panel itself being brandable—including the login URL. marketplace.whmcs.com

That gives you essentially:

YourAgency.com → Client orders VPS → WHMCS → Rad infrastructure → VPS automatically provisioned

Your client doesn't need to know who actually owns the underlying infrastructure.

Rad Web Hosting VPS Reseller module

I'd seriously consider this if your agency wants to sell things like:

• Managed VPS
• WordPress VPS
• WooCommerce VPS
• Application servers
• Development/staging servers
• "Business hosting" packages

You can add your own markup and bundle management/support on top.

2. Contabo + WHMCS — probably the best inexpensive starting point

There's a dedicated Contabo reseller setup that provides a WHMCS module, automated provisioning, snapshots, reinstall/rescue functions, and a white-label client experience. contaboreseller.com

This is attractive if your strategy is:

"I want inexpensive VPS infrastructure, put a 50–100% markup on it, and make the agency the customer's single point of contact."

The downside is that you are ultimately dependent on Contabo's underlying infrastructure/support, so I'd be more comfortable using this for price-sensitive clients than for your highest-value customers.

3. WHMCS is probably the piece I'd build around

For a reseller business, WHMCS is more important than the VPS provider in my opinion.

It can handle:

• Client accounts
• Recurring billing
• Automatic provisioning
• Suspensions for nonpayment
• Upgrades/downgrades
• VPS management
• Support tickets
• Invoices
• Coupons
• Taxes
• Client portal
• API integrations

There is a large ecosystem of VPS provisioning modules—for example, WHMCS currently lists integrations for Hetzner, Proxmox, OVHcloud, Linode, VPS.net, etc. marketplace.whmcs.com

So you aren't locked into one infrastructure provider forever.

4. Eventually: your own Proxmox cluster

If you get to, say, 30–100+ VPS clients, I'd start considering buying/租ing dedicated servers and running Proxmox VE yourself.

Then the architecture becomes:

Your brand
↓
WHMCS
↓
Proxmox
↓
Your dedicated servers
↓
Client VPSs

WHMCS has a Proxmox provisioning module, so this can be automated rather than manually creating VMs. marketplace.whmcs.com

That can produce substantially better margins, but now you are responsible for networking, backups, abuse handling, hardware failures, IP allocation, monitoring, security, etc.

I wouldn't start there unless your agency is already comfortable with server administration.

What I'd do in your position

For a small agency, I'd start with:

WHMCS + Rad Web Hosting VPS Reseller

and sell perhaps 3–4 deliberately simple packages:

Then add your actual value on top of the raw VPS:

Infrastructure + backups + monitoring + updates + security + support + migration

That's where the agency margin becomes much more defensible than simply reselling a $10 VPS for $20.

One alternative worth considering

If you don't particularly like WHMCS, Blesta is worth looking at. Its API is quite open, and it has integrations with infrastructure such as cPanel; its API can also be extended with modules/plugins. docs.blesta.com

But for VPS reselling specifically, I'd lean WHMCS because the VPS provisioning ecosystem is so mature.

My ranking for your use case:

1. Rad Web Hosting + WHMCS → best turnkey white-label VPS reseller
2. Contabo + WHMCS → best if keeping infrastructure cost low is the priority
3. Proxmox + WHMCS → best long-term economics/control
4. VPS.net + WHMCS → good turnkey alternative

If you tell me roughly how many clients/VPSs you expect (e.g. 10, 50, 200) and whether you want to sell managed or unmanaged VPSs, I can work out a realistic cost → retail price → gross margin model for the agency.

Yes. For a small agency that wants to resell VPSs under its own brand, I’d narrow it to three approaches:

My top pick: VirtFusion + WHMCS

VirtFusion is probably the best fit if you want to own/control the infrastructure while giving clients a polished hosting experience.

• KVM-based VPS management
• Customer-facing control panel
• Automated provisioning
• WHMCS, Blesta, Clientexec, HostBill, Paymenter, etc. integrations
• Designed specifically for hosting providers
• You can put your own branding around the customer experience. virtfusion.com

The basic architecture would be:

Your agency → WHMCS → VirtFusion → VPS nodes → your clients

You rent dedicated servers from somewhere like Hetzner/OVH/Leaseweb/etc., install VirtFusion, and sell the resulting VPS capacity as your own service.

I'd choose this if you want to build a real VPS hosting offering rather than simply resell somebody else's VPS.

Easiest: Contabo Reseller

If you don't want to manage virtualization infrastructure, the Contabo reseller platform is interesting.

They specifically offer a white-label model where:

• Contabo provides the underlying VPS infrastructure
• You use your own brand
• Customers interact through your WHMCS
• Your billing/invoices are used
• VPS provisioning is automated
• Customers can perform things like reboot, reinstall, snapshots, etc. contaboreseller.com

This is much less operational work.

The tradeoff is that your margins and differentiation are more dependent on Contabo, whereas VirtFusion + your own nodes gives you considerably more control.

Another strong option: SolusVM 2 + WHMCS

SolusVM is another purpose-built VPS platform. It supports KVM and OpenVZ, automated provisioning, clustering across nodes/data centers, and WHMCS integration. Its current licensing starts at $10/month. www.solusvm.com

It's a good choice if you're comfortable with Linux/server administration and want something more infrastructure-oriented.

There is also a WHMCS integration that supports automated VPS creation, suspension, termination, upgrades, etc. docs.whmcs.com

What I'd do for a small agency

I'd avoid building this around raw Proxmox initially unless your agency already has strong Linux/networking expertise. Proxmox is excellent virtualization software, but turning it into a polished commercial VPS product requires more pieces. There are WHMCS modules available that add VPS/cloud provisioning and reseller functionality, but you're assembling more of the stack yourself. marketplace.whmcs.com

One important distinction

If by "white-label VPS hosting" you mean:

"I want my clients to buy a VPS from me, but I don't want to own/manage servers."

I'd go Contabo Reseller or another infrastructure provider with a reseller API.

If you mean:

"I want to buy 1–2 powerful dedicated servers and carve them into VPSs that I sell under my agency's brand."

I'd go VirtFusion + WHMCS.

That second model is the one I'd personally favor for an agency because you can bundle the VPS with managed hosting, backups, monitoring, security, WordPress management, email, maintenance, etc. and make the VPS itself almost incidental to the recurring agency revenue.

If you tell me roughly how many clients/VPSs you expect (e.g. 10, 50, 100) and whether you want to manage the servers yourself or outsource infrastructure, I can give you a specific stack and estimated monthly costs.

For a small agency that wants to resell VPSs under its own brand, I’d recommend WHMCS + Virtualizor as the default setup.

My top choice: WHMCS + Virtualizor

WHMCS handles the business side:

• Your branded storefront/client portal
• Recurring billing and invoices
• Automatic provisioning/suspension
• Support tickets
• Product/plan management
• Payment gateways

Virtualizor handles the actual VPS infrastructure:

• Creating and deleting VPSs
• CPU/RAM/storage allocation
• OS installation
• Snapshots/backups
• VPS console and management
• Reseller/cloud accounts
• API automation

Virtualizor specifically supports reseller/cloud accounts, where you allocate resources to your agency and then let that account create multiple VMs. It also has an official WHMCS module for automated VPS provisioning. www.virtualizor.com

So the architecture would look roughly like:

Your agency brand → WHMCS → Virtualizor → VPS nodes → Client VPSs

That's a particularly good fit if you want clients to see only your brand, rather than the underlying infrastructure provider.

A strong alternative: SolusVM + WHMCS

SolusVM is probably the option I'd investigate if you expect the VPS business to become a significant part of the agency.

SolusVM is specifically positioned toward hosting providers and supports multiple nodes/data centers, automated provisioning, and WHMCS integration. www.solusvm.com

I'd roughly think of them this way:

One other route worth considering

If you don't want to operate VPS nodes at all, there are turnkey VPS-reseller solutions. For example, the WHMCS Marketplace has VPS-reseller products that provide a branded VPS control panel and handle the underlying infrastructure. marketplace.whmcs.com

That can be attractive for an agency because you're essentially buying VPS capacity wholesale and selling it at your own price, rather than becoming a mini hosting company operationally.

For most agencies, I'd start there if you have fewer than ~20–30 VPS clients. Once you're selling enough VPSs that infrastructure margins matter, I'd move toward owning/ leasing your own nodes with Virtualizor or SolusVM.

What I'd personally build

If this were a small agency today, I'd probably do:

WHMCS + Virtualizor + 1–2 leased dedicated servers

and put several VPS tiers on them, e.g.:

• Starter — 2 vCPU / 4 GB RAM
• Business — 4 vCPU / 8 GB
• Pro — 6 vCPU / 16 GB
• Managed VPS — same infrastructure + agency management/support

Then add automated backups, monitoring, and a branded vps.youragency.com client interface.

The important distinction is that WHMCS is the billing/customer-management layer, while Virtualizor/SolusVM is the virtualization layer. WHMCS itself supports server/VPS products and automatic provisioning through modules. www.whmcs.com

If you tell me roughly how many clients/VPSs you're expecting (e.g. 10, 50, 200) and whether you want to operate the servers yourself or have someone else host them, I can recommend a specific stack—including the underlying VPS/dedicated provider and an approximate monthly cost/margin.

For a small agency reselling VPS to clients, I’d avoid building your own virtualization stack initially. The sweet spot is a white-label VPS reseller + WHMCS automation setup.

My recommendation

1. Best turnkey option: HOSTKEY reseller program

HOSTKEY VPS Reseller Program

This is probably the model I'd investigate first. HOSTKEY provides the underlying infrastructure, while you set your own VPS plans, pricing, and branding. They support WHMCS/API automation, and the infrastructure/hardware side remains their responsibility. hostkey.com

Good if: you want to sell VPS as your agency's product without becoming a hosting infrastructure company.

2. Best if you want maximum control: WHMCS + Virtualizor

WHMCS + Virtualizor

This is the more traditional hosting-company architecture:

Your agency → WHMCS → Virtualizor → VPS infrastructure

WHMCS handles customers, invoices, subscriptions, provisioning and suspensions, while Virtualizor handles the actual VMs. WHMCS officially supports Virtualizor for automated VPS creation, termination, package changes, VNC, etc. docs.whmcs.com

The advantage is that you can eventually move your backend infrastructure between providers without completely changing your customer-facing system.

Good if: you're technically comfortable and expect the VPS side of the agency to become a meaningful business.

3. Easiest "don't manage infrastructure" option: Caasify

Caasify Reseller Platform

Caasify specifically offers a white-label cloud/VPS reseller model where you don't own or maintain the infrastructure. It integrates with WHMCS and lets you sell VPS and other hosting services under your own brand. caasify.com

Good if: VPS is an add-on to your agency's core services rather than something you want to operate deeply.

Another interesting route

If you're already comfortable with Contabo, their reseller setup is worth investigating. Their reseller platform provides a WHMCS module, automated provisioning, and a white-label client experience where customers interact with your branding rather than Contabo's. contaboreseller.com

What I'd choose for a small agency

One important distinction: WHMCS isn't the VPS provider. Think of it as your storefront/billing/provisioning system. You still need an infrastructure provider behind it. Virtualizor is the VPS management layer; providers such as HOSTKEY/Contabo/etc. supply the underlying infrastructure.

For an agency, I'd probably start with 10–30 VPS clients on a reseller platform, prove the economics, and only then consider leasing dedicated servers and running your own virtualization cluster.

If you tell me roughly how many VPSs you expect to sell (e.g. 5, 25, 100), your target monthly price per VPS, and whether you want managed or unmanaged VPSs, I can narrow this down to the most economical architecture and estimate your margins.

For a small agency reselling VPSs under its own brand, I’d avoid building the infrastructure from scratch initially. The sweet spot is a VPS reseller provider + white-label control panel + automated billing/provisioning.

My top pick: Virtualizor + HostBill

Virtualizor + HostBill is probably the most flexible setup if VPS hosting itself is going to become a meaningful revenue stream.

• Virtualizor handles the actual VPS layer: KVM/LXC, provisioning, OS templates, networking, backups, VNC/RDP, clustering, etc. It explicitly supports full white-labeling and WHMCS/Blesta integration. www.virtualizor.com
• HostBill handles customers, billing, provisioning, upgrades/downgrades, and the client portal. Its Virtualizor integration can automatically create/destroy/suspend VPSs and expose VM controls to customers. hostbillapp.com
• HostBill also supports white-label resale of infrastructure from providers such as DigitalOcean, Vultr, Hetzner, Scaleway, Linode, UpCloud, etc., so you don't necessarily have to own physical infrastructure. www.virtualizor.comhostbillapp.comblumhost.netwww.virtualizor.com

The downside is that HostBill is probably overkill for 5–10 clients.

For a small agency, I'd actually consider this first

Reseller VPS infrastructure → WHMCS or Blesta → your agency brand

There are providers that give you a pool of VPS resources and let you carve it up and resell the VPSs. For example, some current reseller offerings provide dedicated CPU/RAM/disk/IP pools, white-label branding, and WHMCS/Blesta integration. blumhost.net

Then:

WHMCS + Virtualizor is particularly mature for this use case. Virtualizor has a reseller/cloud-account mode where your customers can potentially create/manage multiple VPSs from WHMCS, and it supports automated provisioning. www.virtualizor.com

What I'd do if I were starting your agency

If you're talking about something like 5–50 client VPSs, I'd start with:

1. VPS reseller provider
→ gives you a resource pool rather than buying individual VPSs.

2. Virtualizor
→ VPS provisioning/control layer.

3. WHMCS or Blesta
→ billing, subscriptions, provisioning, invoices, support.

4. Your own domain + branding
→ cloud.youragency.com, branded client portal, private nameservers where appropriate.

5. Stripe
→ recurring payments.

That gives the client experience of:

Your Agency Cloud
→ Create VPS
→ Choose Ubuntu/Debian/Windows
→ Choose 2 CPU / 4 GB RAM / 80 GB NVMe
→ Pay
→ VPS automatically provisions
→ Client gets console, reboot, reinstall, credentials, usage, etc.

without your agency having to become a mini data center.

One important distinction

If by "white-label VPS hosting" you mean you want to sell VPSs but don't want to operate the underlying servers, I'd specifically look for a provider offering a dedicated reseller resource pool, rather than simply buying 10 VPSs from a normal VPS company.

That's much better economics because you're buying wholesale-ish compute and then dividing it into your own plans.

If you tell me roughly how many clients/VPSs you expect (e.g. 10, 50, 100), whether you need Windows VPSs, and your target monthly budget, I can narrow this down to 3–5 actual providers/platforms and compare their wholesale cost, margins, white-label capabilities, and automation.

For a small agency that wants to resell VPSs under its own brand, I’d lean toward a VPS infrastructure + billing/provisioning stack rather than buying individual VPSs and manually managing them.

My top pick: Virtualizor + WHMCS

Virtualizor + WHMCS is probably the best fit if you want to look like a real hosting company.

• Virtualizor manages the actual VPS infrastructure: KVM VMs, IPs, OS templates, backups, cloning, VNC/NoVNC, etc. It also supports full white-labeling and reseller accounts. www.virtualizor.com
• WHMCS handles your client-facing side: orders, billing, invoices, provisioning, suspensions, renewals, etc.
• The Virtualizor/WHMCS integration can automatically create, suspend, terminate and manage VPSs after payment, while clients get self-service access. apps.whmcs.com
• You can put your own agency branding on the client portal and sell the VPS as your own service.

A typical setup would be:

Your agency
→ WHMCS
→ Virtualizor
→ Your VPS/dedicated server(s)
→ Clients

For example, you could buy a dedicated server from a provider, install Virtualizor, divide it into 10–30 VPSs, and sell those as:

• 2 vCPU / 4 GB RAM — $29/mo
• 4 vCPU / 8 GB RAM — $49/mo
• 6 vCPU / 16 GB RAM — $79/mo

You control the retail pricing and branding.

If you want less technical overhead

I'd look at a true white-label VPS reseller provider instead.

For example, Contabo Reseller specifically offers VPS reselling under your brand, with a WHMCS module and automated provisioning. Their customers can manage things such as snapshots, reinstall and reboot while your brand remains the customer-facing identity. contaboreseller.com

That's attractive if your agency doesn't want to operate the underlying virtualization infrastructure.

Another strong option: SolusVM

SolusVM is worth considering instead of Virtualizor. It's specifically designed around VPS providers, supports multi-node/multi-datacenter setups, automated provisioning, APIs, and WHMCS integration. Current licensing starts at $10/month. www.solusvm.com

I'd choose:

One thing I'd avoid

I wouldn't start by buying VPSs individually from DigitalOcean/Vultr/etc. and manually assigning them to clients. You can technically do it, but once you have 10–20+ clients, provisioning, billing, IP management, suspensions, upgrades, reinstalls and support become a mess.

Interestingly, Blesta also has integrations for Virtualizor, Proxmox, Vultr, DigitalOcean, VPS.net and SolusVM, so it's a credible lower-cost alternative to WHMCS if you don't want to use WHMCS. www.blesta.com

For your use case, my default architecture would be:

Dedicated server(s) → Virtualizor → WHMCS → your agency branding → client VPSs

If you tell me roughly how many clients/VPSs you expect (e.g. 10, 50, 100) and whether you want to own the underlying servers or have someone else host them, I can recommend a specific stack and estimate the margins.

For a small agency that wants to resell VPSs under its own brand, I’d lean toward a setup that gives you white-label branding + automated provisioning + billing + client self-service, rather than simply buying a few VPSs and manually managing them.

My top picks

1. 🥇 Contabo Reseller + WHMCS — easiest starting point

Contabo has a dedicated reseller arrangement that lets you sell its Cloud VPS infrastructure under your own brand, with WHMCS integration. Their reseller system provides provisioning, snapshots, reinstall, rescue mode, etc., while your customers interact through your branded WHMCS client area. contaboreseller.com

Contabo Reseller

I'd choose this if you're thinking:

"I want to add VPS hosting to my agency's services without becoming a hosting infrastructure company."

You can sell something like:

• Managed VPS — $99/mo
• Business VPS — $149/mo
• Premium VPS — $249/mo

…and have the underlying infrastructure largely handled for you.

Big advantage: very little infrastructure to build.

2. 🥇 Virtualizor + WHMCS — my choice if you want to build a real hosting business

Virtualizor is particularly interesting because it handles the actual VPS provisioning/management layer, while WHMCS handles customers, invoices, products, provisioning and lifecycle automation.

Virtualizor's WHMCS integration can automatically create, suspend, terminate and modify VPSs, and customers can manage things like IPs, resources and VPS operations through the client interface. apps.whmcs.com

Virtualizor

WHMCS

The architecture would look roughly like:

Your agency
→ WHMCS
→ Virtualizor
→ your VPS infrastructure/provider
→ client VPS

This gives you much more flexibility in choosing where your servers come from.

For example, you could eventually have:

• Hetzner servers
• OVHcloud servers
• your own dedicated servers
• multiple geographic locations
• different VPS tiers

There are already WHMCS integrations for providers including Hetzner, OVHcloud, DigitalOcean, Vultr, Linode and others. hostbillapp.com

This is probably what I'd build if you expect hosting to become a meaningful recurring-revenue product for the agency.

3. HostBill + Virtualizor — if you want an all-in-one hosting platform

HostBill is worth looking at if you don't particularly want WHMCS.

HostBill has integrations with Virtualizor and a large number of infrastructure providers, including Hetzner, Vultr, DigitalOcean, Linode, Scaleway, UpCloud and others. hostbillapp.comhostbillapp.com

HostBill

It's powerful, but for a small agency with 10–50 VPS customers, I'd probably start with WHMCS unless there's a particular HostBill feature you need.

What I'd actually do in your position

I'd separate the problem into three layers:

1. Infrastructure

Buy/lease the underlying compute from a provider with good VPS/dedicated-server economics.

2. VPS management

Use Virtualizor to create/manage the VMs.

3. Sales + billing

Use WHMCS as the customer-facing system.

That gives you a genuinely white-label operation:

                 YOUR AGENCY
                     │
             yourdomain.com
                     │
                  WHMCS
             ┌───────┴────────┐
             │                │
        Billing          Client Portal
             │                │
             └───────┬────────┘
                     │
                Virtualizor
                     │
          ┌──────────┼──────────┐
          │          │          │
        VPS #1     VPS #2     VPS #3
          │          │          │
        Client     Client     Client

Your clients don't need to know who actually supplies the underlying hardware.

One important distinction

If your agency is primarily a web/marketing/development agency, I wouldn't necessarily sell "raw VPS hosting."

I'd package it as managed infrastructure.

For example:

Managed VPS — $149/mo

• 4 vCPU
• 8 GB RAM
• 160 GB NVMe
• Daily backups
• Monitoring
• Security hardening
• SSL
• Managed updates
• Migration included
• Your agency's support

Your underlying cost might be dramatically lower, while you're selling management, reliability and convenience, rather than competing with commodity VPS providers on price.

My recommendation: start with Contabo Reseller + WHMCS if you want the least operational complexity. If you're comfortable with Linux/infrastructure and expect to grow beyond a handful of clients, I'd build around Virtualizor + WHMCS + a low-cost dedicated/cloud infrastructure provider. apps.whmcs.comcontaboreseller.com

If you tell me roughly how many clients/VPSs you expect (e.g. 10, 50, 100) and whether you want managed VPSs or unmanaged VPSs, I can narrow this down to a specific stack and estimate your cost per VPS vs. what you could realistically charge.

For a small agency that wants to resell VPSs under its own brand, I’d avoid building the infrastructure yourself initially. The sweet spot is:

upstream VPS infrastructure + white-label/reseller layer + WHMCS automation.

My top picks

1. Contabo Reseller — probably where I'd start

Contabo Reseller offers a particularly straightforward model: you buy their Cloud VPS infrastructure, connect it to WHMCS, and sell it to clients under your own branding.

Their reseller system supports provisioning, snapshots, rescue/reinstall, backups, and client management through WHMCS, while the client-facing experience can remain under your brand. contaboreseller.com

For an agency with, say, 5–50 VPS clients, this is attractive because you don't have to become a mini-cloud provider.

I'd structure it like:

Your agency
→ your website
→ your pricing
→ your WHMCS
→ your support
→ Contabo infrastructure behind the scenes

You could sell something like:

• Managed VPS — $79/mo
• Business VPS — $129/mo
• High-performance VPS — $199/mo

while your underlying infrastructure costs substantially less.

2. Rad Web Hosting — if you want it to feel more like "your own hosting company"

Rad's VPS Reseller system is specifically designed around this model. It provides a private-label VPS environment, automated provisioning through WHMCS, and a brandable VPS control panel—including the login URL. marketplace.whmcs.com

That's a big distinction.

Instead of:

"Here's your Contabo server."

the client experience can be:

cloud.youragency.com
Your Agency Cloud
VPS-001
CPU / RAM / disk / bandwidth
Reboot / reinstall / console / etc.

For an agency selling managed hosting as part of a broader package, I'd seriously consider this.

3. Virtualizor + your own infrastructure — best if you eventually want higher margins

Virtualizor is the software layer I'd look at if you eventually want to operate your own VPS cluster.

It supports KVM and other virtualization technologies, has APIs, clustering, reseller functionality, and integrations with both WHMCS and Blesta. www.virtualizor.com

WHMCS can automate VPS creation, suspension, termination, package changes, and client access to the VPS panel. docs.whmcs.com

The architecture becomes:

Your agency
→ WHMCS
→ Virtualizor
→ your dedicated servers
→ dozens/hundreds of VPSs

That gives you substantially more control over pricing and margins, but now you own the infrastructure problems: hardware failures, networking, IP allocation, backups, DDoS, capacity planning, etc.

I wouldn't start there unless your agency already has Linux/infrastructure expertise.

4. Liquid VPS Reseller Pro

This is another option worth investigating if you want something specifically packaged for agencies/hosting businesses. It offers white-label VPS reselling, WHMCS integration, automated provisioning/billing, and even reseller hierarchy capabilities. Its current WHMCS Marketplace listing says plans start at £6.99/month. marketplace.whmcs.com

It's newer, though, so I'd put it behind the more established options until you've evaluated its infrastructure/support.

What I'd personally do

For a small web/design/marketing/IT agency, I'd start with:

WHMCS + Contabo Reseller

and make the agency the product rather than trying to compete with commodity VPS providers.

For example:

Managed Business VPS — $99/month

4 vCPU
8 GB RAM
160 GB NVMe/SSD
Daily backups
Monitoring
SSL
Managed updates
Security hardening
Agency support

The important part is that you're not really selling a VPS.

You're selling:

"We host and manage your business website/application for $99/month."

That's much easier to differentiate and gives you room for support, backups, monitoring, security, migrations, etc.

One important distinction

If by "white-label VPS" you mean clients should be able to log into their own VPS, reboot it, reinstall the OS, view resource usage, etc., I'd prioritize Rad or Contabo's reseller model.

If you mean you manage everything and the client never sees a VPS control panel, I'd actually skip the VPS-reseller complexity and use something like Hetzner/OVH/Contabo + your own management stack behind the scenes.

And if you expect to get to 100+ VPSs, I'd start thinking about your own virtualization cluster with Proxmox or Virtualizor + WHMCS.

If you tell me roughly how many VPSs you expect (5, 20, 50, 100+) and whether you want managed or unmanaged VPSs, I can compare the economics of Contabo vs Hetzner vs OVH vs Rad vs running your own Proxmox cluster, including a realistic retail price and gross margin per client.

Yes. For a small agency reselling VPSs under its own brand, I’d avoid building the infrastructure yourself initially. The sweet spot is a provider that gives you wholesale VPS infrastructure + API/WHMCS integration + white-label client experience.

My top picks

1. Contabo Reseller — probably where I'd start

Contabo has a reseller setup specifically designed around selling its Cloud VPS infrastructure under your own brand. Their reseller manager integrates with WHMCS, and orders can be automatically provisioned while the customer sees your branding rather than Contabo's. contaboreseller.com

Contabo Reseller

Why I like it for a small agency:

• Low infrastructure commitment
• You don't have to operate your own hypervisor cluster
• VPS provisioning can be automated
• WHMCS handles billing/subscriptions
• Customer can get reboot, reinstall, snapshots, etc.
• You set your own retail pricing
• Relatively straightforward to get running

The tradeoff is that Contabo's reputation is more budget-oriented, so I'd position your offering as managed/agency VPS hosting rather than simply competing on raw VPS price.

2. Netrouting — my choice if you're building something substantial

Netrouting has an unusually interesting reseller program: white-label hosting, API access, Terraform, and integrations with WHMCS, HostBill, and Blesta. It also offers tiered reseller discounts as your spend increases. netrouting.com

Netrouting Reseller Program

This is attractive if your agency eventually wants to say:

YourAgency Cloud
VPS • Dedicated • Cloud • Backup • Monitoring

while Netrouting sits behind the scenes.

They even support BYOIP/ASN-type setups, which is much more interesting once you're operating at a larger scale. netrouting.com

3. Rad Web Hosting — if you want the whole thing turnkey

Rad Web Hosting has a VPS reseller platform specifically intended for white-label VPS sales.

Their WHMCS module provisions the VPSs and provides a fully brandable VPS control panel, including a custom login URL such as vps.youragency.com. marketplace.whmcs.com

Rad Web Hosting VPS Reseller module

That's actually a very compelling proposition for an agency because you don't necessarily have to build a customer-facing VPS management interface yourself.

What I'd build for an agency

I'd probably use this stack:

Your agency website
↓
WHMCS — ordering, subscriptions, invoices, provisioning
↓
VPS reseller API — Contabo / Netrouting / Rad
↓
VPS infrastructure

Then add:

• Cloudflare → DNS
• Stripe → payments
• Uptime/monitoring → automated alerts
• Off-site backups → separate backup provider
• Your own support/helpdesk
• Your branding everywhere

WHMCS has a very large ecosystem of hosting modules, including VPS reseller modules and infrastructure integrations. marketplace.whmcs.com

If you don't want WHMCS, HostBill is another strong option. It has integrations for DigitalOcean, Vultr, Linode, Hetzner, Scaleway, UpCloud, SolusVM, VirtFusion, etc., including white-label VPS resale capabilities. hostbillapp.com

One important distinction

I'd decide whether you want to sell:

A. "VPS hosting"

$29/mo — 4 vCPU, 8 GB RAM, 160 GB NVMe
Customer manages the server.

or

B. "Managed VPS hosting"

$99/mo — 4 vCPU, 8 GB RAM, backups, monitoring, updates, security, support
We manage the server.

For a small agency, I strongly prefer B.

You probably don't want to make your money by marking up a $10 VPS to $15. Instead, buy infrastructure cheaply and sell the management layer for $50–150+/month.

For example:

Your cost: ~$15–25/mo infrastructure
Client price: ~$75/mo
Gross margin: ~$50–60/mo
Your differentiation: management, backups, security, support, migration, monitoring.

That is a much better agency business than trying to compete with DigitalOcean/Vultr on VPS price.

My recommendation

If you're starting with 5–30 client VPSs, I'd go:

Contabo or Rad → WHMCS → your branding → managed VPS offering.

If you're expecting 30–100+ VPSs, I'd investigate Netrouting and negotiate reseller/volume pricing.

And if your goal is eventually to build a proper white-label cloud platform where clients can provision servers themselves, I'd lean toward HostBill + Netrouting or another infrastructure provider with a strong API.

If you tell me roughly how many VPSs you expect (e.g. 10, 50, 200), whether you want managed or unmanaged VPSs, and your target price per client, I can narrow this down to the best 2–3 setups and estimate your margins.

For a small agency that wants to resell VPSs under its own brand, I’d avoid building the infrastructure yourself initially. The sweet spot is a provider that gives you VPS capacity + white-label control + automated provisioning + billing integration.

My picks

1. I'd probably start with Contabo Reseller

Contabo Reseller offers a pretty compelling model for an agency: you use their infrastructure, but your clients interact with your WHMCS/client area and your branding, rather than Contabo's. Their reseller tooling handles VPS creation, assignment, snapshots, reinstall, rescue mode, backups, etc. contaboreseller.comwww.virtualizor.com

The architecture would basically be:

Your agency
→ yourdomain.com
→ WHMCS
→ Contabo reseller backend
→ VPS infrastructure

Your client sees something like:

Acme Digital VPS
4 vCPU · 8 GB RAM · 160 GB NVMe
$49/month
[Manage VPS]

rather than knowing who actually supplies the underlying VM.

That's attractive if VPS hosting is an add-on to your agency/managed-services business, rather than you wanting to become a hosting company overnight.

2. If you want better margins/control: Virtualizor + WHMCS

Virtualizor is probably the platform I'd investigate if you eventually want to operate your own VPS nodes.

Virtualizor handles the actual VM provisioning/control layer, while WHMCS handles customers, billing, orders, provisioning, suspensions, etc. The official WHMCS integration supports automated creation, suspension, termination, upgrades, SSO/client access, and resource options. apps.whmcs.com

You could run:

WHMCS
↓
Virtualizor
↓
Your dedicated servers
↓
KVM VPSs

Virtualizor also specifically supports reseller/cloud accounts, where a reseller can be allocated CPU/RAM/storage and create multiple VMs. www.virtualizor.com

That's a much more interesting model if you're thinking:

"I want to eventually have 50–200 VPS customers and make hosting a significant revenue stream."

3. Liquid VPS Reseller Pro is worth looking at

Liquid VPS Reseller Pro on WHMCS Marketplace is explicitly aimed at businesses wanting to launch a branded VPS reseller operation without building all of the infrastructure themselves.

It currently advertises plans starting at £6.99/month and includes white-label functionality, WHMCS automation, provisioning, billing, reseller limits, and upgrade paths. marketplace.whmcs.com

I'd consider this if VPS reselling itself is the product, rather than merely something you're adding to an agency.

What I'd do in your position

If you're talking about 5–30 agency clients, I'd keep it extremely simple:

WHMCS + a white-label VPS reseller provider

Don't buy a dedicated server, install Proxmox, figure out IP allocation, backups, DDoS mitigation, monitoring, virtualization, etc. just to save $10–20 per VPS.

Your value is the managed service, not the virtualization layer.

For example:

Your cost: ~$15–25/mo VPS
Client price: $49–79/mo
You provide:

• VPS
• OS updates
• monitoring
• backups
• security hardening
• migration
• support
• optional website/email management

Now you're selling a managed VPS, not competing with DigitalOcean on raw compute.

Once you're doing enough volume that the infrastructure economics matter, migrate toward:

WHMCS → Virtualizor → your own dedicated servers

That gives you substantially more control over margins and packaging.

One important distinction

If by "VPS hosting" you actually mean hosting websites for your agency clients, rather than giving clients their own root-access VPS, I'd choose a different stack entirely. You may be better served by cPanel/WHM or DirectAdmin reseller hosting, because managing dozens of individual VPSs can become a headache.

If you tell me roughly how many clients/VPSs you expect (e.g. 10, 50, 100+) and your target selling price per VPS, I can compare the economics of Contabo vs Hetzner vs Vultr vs DigitalOcean vs your own server + Virtualizor and recommend a specific setup.