What ChatGPT says about Optmyzr

For an agency managing many client accounts, I’d start with Optmyzr. It’s built around multi-account PPC operations, automation rules, audits, budget pacing, and reporting across Google/Microsoft and other channels. Optmyzr Google Ads Optimization Optmyzr Google Ads Optimization

• Optmyzr: best fit for sophisticated agency workflows.
• Adalysis: worth considering if Google/Microsoft audits and ad testing are your priority.
• Google Ads Editor + Scripts: excellent low-cost foundation for bulk changes and custom automation. Optmyzr Google Ads Optimization
• Skai/Marin: generally aimed at much larger enterprise operations. Optmyzr Google Ads Optimization

If you tell me roughly how many accounts, monthly spend, and whether you manage Google only or Google + Microsoft, I can narrow it down.

For a small ecommerce team on a tight budget, I’d focus on tools that genuinely let you manage Google Ads + Meta together rather than paying enterprise prices for features you won’t use.

Shortlist

*Optmyzr's current pricing is spend-tiered; its official site confirms Google and Meta support, while published pricing data shows Essentials starting around $209/month when billed annually. Optmyzr Google Ads Optimization G2

What I'd look at first

Optmyzr is the closest match if you specifically want one dashboard for Google + Meta, with automated rules, budget monitoring, reporting, and optimization. It supports Google Ads, Microsoft, Amazon, Meta and LinkedIn, and Meta tools are included rather than being a separate subscription. Optmyzr Google Ads Optimization

The catch is price: $200+ per month is hard to justify if your ad spend is only a few thousand dollars monthly. In that situation, the software fee can eat a meaningful percentage of your media budget.

AdEspresso is much cheaper at $49/month, but it's primarily a Meta/Facebook/Instagram tool, so it doesn't solve the Google + social requirement by itself. AdEspresso

Marin does provide genuine cross-channel management across Google, Meta and other publishers, but its entry price is currently $500/month, putting it in a different budget category. Marin Software

My practical recommendation

If your total paid-media spend is:

• <$3k/month: I'd probably stay with Google Ads + Meta Ads Manager and use a cheap reporting layer rather than paying $200–500/month for campaign software.
• $3k–$15k/month: Start evaluating Optmyzr, particularly if campaign management is consuming significant staff time.
• $15k+/month: Cross-channel automation becomes easier to justify; Optmyzr and more comprehensive platforms become more relevant.

If you tell me roughly how much you spend per month on Google + Meta (e.g. $2k, $10k, $50k) and whether you need actual campaign editing/automation or mainly one reporting dashboard, I can narrow this to 2–3 options and compare their current pricing/features.

*Optmyzr's current pricing is spend-tiered; its official site confirms Google and Meta support, while published pricing data shows Essentials starting around $209/month when billed annually. Optmyzr Google Ads Optimization G2

What I'd look at first

Optmyzr is the closest match if you specifically want one dashboard for Google + Meta, with automated rules, budget monitoring, reporting, and optimization. It supports Google Ads, Microsoft, Amazon, Meta and LinkedIn, and Meta tools are included rather than being a separate subscription. Optmyzr Google Ads Optimization

The catch is price: $200+ per month is hard to justify if your ad spend is only a few thousand dollars monthly. In that situation, the software fee can eat a meaningful percentage of your media budget.

AdEspresso is much cheaper at $49/month, but it's primarily a Meta/Facebook/Instagram tool, so it doesn't solve the Google + social requirement by itself. AdEspresso

Marin does provide genuine cross-channel management across Google, Meta and other publishers, but its entry price is currently $500/month, putting it in a different budget category. Marin Software

My practical recommendation

If your total paid-media spend is:

• <$3k/month: I'd probably stay with Google Ads + Meta Ads Manager and use a cheap reporting layer rather than paying $200–500/month for campaign software.
• $3k–$15k/month: Start evaluating Optmyzr, particularly if campaign management is consuming significant staff time.
• $15k+/month: Cross-channel automation becomes easier to justify; Optmyzr and more comprehensive platforms become more relevant.

If you tell me roughly how much you spend per month on Google + Meta (e.g. $2k, $10k, $50k) and whether you need actual campaign editing/automation or mainly one reporting dashboard, I can narrow this to 2–3 options and compare their current pricing/features.

If you’re managing ~20 local-business Google Ads accounts as a solo freelancer, I’d build around Google Ads Manager Account (MCC) first, and then add a PPC management layer if you need more automation.

The setup I’d use

1. Google Ads Manager Account (MCC) — your foundation

Google specifically designed MCCs for agencies and other professionals managing multiple client accounts. You get one login, a consolidated account view, cross-account reporting, alerts, campaign management, and account hierarchy. Google Help Google Help

2. Optmyzr — if the 20 accounts are becoming operationally tedious

This is the platform I'd investigate first for your use case. It adds cross-account monitoring, budget management, automation, optimization workflows and reporting on top of your Google Ads accounts. Optmyzr explicitly has a freelancer/consultant offering. Optmyzr Google Ads Optimization Optmyzr Help Center

Its current portfolio dashboard can group up to 20 accounts and roll up spend, budgets, alerts and performance—particularly relevant if your target is exactly 20 clients. Optmyzr Help Center

3. Google Ads Editor — for bulk implementation

Useful when you have standardized local-business campaign structures and need to make changes across lots of campaigns rather than clicking through accounts individually. Google lists it among its tools for large/multiple-account advertisers. Google Help

The important distinction

I'd think of it as:

MCC = account infrastructure
Optmyzr = management/automation layer
Ads Editor = bulk editing tool

You don't necessarily need an expensive third-party platform just because you have 20 clients. If your accounts are relatively simple—say, Search campaigns with similar structures, budgets, conversion tracking and reporting—MCC + Ads Editor + a standardized reporting system can go surprisingly far.

I'd add Optmyzr when the bottleneck becomes "I spend too much time checking and maintaining 20 accounts", rather than simply because you've hit 20.

One particularly useful MCC feature for a freelancer is the ability to see performance across all client accounts and filter/manage campaigns from the manager level. Google Help Google Help

If you tell me roughly how much each client spends/month and whether you're running only Google Search or also Microsoft Ads, I can lay out a lean 20-client freelancer stack (MCC + automation + reporting + CRM/client communication) and where I'd spend vs. save.

If you’re managing hundreds of ad accounts, I’d put Optmyzr at the top of the shortlist—particularly if your agency is heavily focused on Google Ads, Microsoft Ads, Meta, Amazon, and LinkedIn.

My shortlist

1. Optmyzr — my first choice for an agency

optmyzr.com

The big advantage is that it combines the three things you're asking for rather than making you bolt separate tools together.

• Bulk changes: its Rule Engine can make bulk changes across Google, Microsoft, Meta, LinkedIn and Amazon Ads. Optmyzr Help Center Optmyzr Help Center
• Automated rules: you can build if/then strategies around things like CPA, ROAS, spend, conversions, budgets, etc., then schedule them. It also supports bulk automation of global strategies across multiple accounts. Optmyzr Help Center Optmyzr Help Center
• Hundreds of accounts: Optmyzr explicitly supports automation across as many connected accounts as your plan allows, with an All Accounts Dashboard for consolidated management. Optmyzr Help Center
• Agency reporting: you can create reusable templates, multi-account reports, white-label them, and automatically deliver them to clients. Optmyzr Help Center Optmyzr Google Ads Optimization
• Cross-platform: multi-account reporting can combine Google, Microsoft, Amazon, Meta, LinkedIn and GA4 data. Optmyzr Google Ads Optimization

For an agency, I'd particularly look at whether you can turn your agency's recurring optimization playbook into global Rule Engine strategies. That's where the economics get interesting: instead of an account manager manually checking 100 accounts for the same conditions, you encode the logic once and deploy it broadly.

2. Skai — if you're genuinely enterprise-scale

skai.io

Skai is worth serious consideration if you're managing very large advertisers, large budgets, and multiple paid-media channels.

It supports bulk editing/bulksheets, advanced automated actions with multiple conditions, custom optimization algorithms, portfolio-level optimization, and automated reporting. Skai Skai

I'd investigate Skai particularly if your agency is moving toward enterprise omnichannel media management, rather than primarily PPC account operations.

What I'd choose

For a typical performance marketing agency managing, say, 100–500+ client ad accounts, I'd start with Optmyzr.

The architecture I'd aim for would be:

Ad platforms → Optmyzr → standardized rules → automated changes → centralized monitoring → white-label client reporting

And I'd build a library of agency-wide rules such as:

• Pause/flag campaigns when spend exceeds X with zero conversions.
• Alert when CPA is >X% above target.
• Increase/decrease budgets based on pacing.
• Detect sudden conversion drops.
• Identify campaigns with significant spend but insufficient data.
• Flag disapproved ads.
• Apply standardized naming/structure checks.
• Generate client-level weekly/monthly reports automatically.

Optmyzr also maintains automation history and optimization history, which becomes important when you have hundreds of accounts and need to know what changed, when, and why. Optmyzr Help Center

One caveat: if your agency is primarily Meta Ads rather than Google/PPC, I'd do a more specific comparison before committing. Optmyzr now supports Meta Rule Engine, but the depth of automation you need matters considerably. Optmyzr Help Center

If you tell me roughly how many Google / Meta / Microsoft accounts you manage, monthly ad spend, and whether your main pain is bulk editing, optimization, or client reporting, I can narrow this down to a 2–3 tool stack and explain the likely cost/operational tradeoffs.

What I'd choose

For a typical performance marketing agency managing, say, 100–500+ client ad accounts, I'd start with Optmyzr.

The architecture I'd aim for would be:

If your main requirement is one dashboard to monitor spend/pacing across multiple paid-search accounts, enforce budgets, and automatically pause/re-enable campaigns, I’d look first at optmyzr.com.

It maps unusually well to what you described:

• Multi-account dashboard: Google Ads and Microsoft Ads accounts can be viewed together, with spend, budget pacing, projections, and account-level health in one interface. Optmyzr Help Center Optmyzr Help Center
• Budget pacing: Set monthly targets and see spend %, remaining budget, required daily spend, projected spend, and whether an account is over/under pace. Optmyzr Help Center
• Automatic pausing: Budget monitors can automatically pause campaigns when the defined spend target is reached and re-enable them at the next budget cycle. Optmyzr Help Center
• Cross-account budgets: You can create portfolio-level budget monitors spanning multiple accounts, including cross-platform campaign groups. Optmyzr Help Center
• Budget adjustments: It can actually modify campaign budgets, rather than merely reporting on them, and can automate budget changes according to rules. Optmyzr Help Center Optmyzr Help Center
• Alerts: Budget/KPI alerts can be sent through email, Slack, or Microsoft Teams. Optmyzr Google Ads Optimization
• Hard spend controls: Its "Pause When Things Spend Too Much" functionality can enforce limits at campaign and other levels and automatically resume entities in the next period. Optmyzr Help Center

What I'd use

For an agency or in-house team managing, say, 10–100+ Google/Microsoft Ads accounts, I'd structure it roughly like:

Portfolio → Account → Budget Monitor → Campaign groups

Then have the dashboard surface:

Account | Monthly Budget | Spend | % Spent | % of Month Elapsed | Pace | Projected Spend | Remaining | Status

And automate:

• 🟢 On pace → no action
• 🟡 Underspending → alert / budget adjustment
• 🟠 Overpacing → alert + potentially reduce budgets
• 🔴 Budget exhausted → pause designated campaigns
• 🔄 New budget cycle → automatically re-enable them

One important distinction: target-budget monitoring isn't necessarily the same thing as changing the actual Google/Microsoft campaign budgets. Optmyzr separates monitoring from actions that push actual budget changes, so I'd configure the automation carefully rather than assuming that entering a target budget will alter the ad platforms. Optmyzr Help Center

If you tell me roughly how many accounts you manage, whether they're Google Ads only or Google + Microsoft, and whether you need automatic budget changes or just alerts/pausing, I can narrow this down to the 2–3 tools I'd seriously consider and explain the tradeoffs.

For A/B testing keywords and ad copy across dozens of search campaigns, the “best” platform depends on whether you need testing rigor, bulk campaign operations, or enterprise governance. The strongest fits are usually:

My shortlist for your scenario

If you are managing dozens of search campaigns and your main goal is:

• “Which headline/description/keyword theme wins?” → Adalysis

• Best dedicated testing layer.
• Good for avoiding premature “winner” decisions by using statistical significance rather than eyeballing CTR/conversions. Keywordme
• “We need to continuously optimize hundreds/thousands of keywords and ads” → Optmyzr

• Better operationally: bulk changes, automation rules, search term mining, and account hygiene. Optmyzr Google Ads Optimization
• “We run agency/enterprise accounts with approvals and reporting” → Skai or Marin

• Better when workflow, permissions, and cross-account visibility matter. adcrunch.dev Keywordme

What I would look for before buying

For your specific use case, I’d prioritize:

1. Experiment management

• Can it automatically create/control variants?
• Can it prevent overlapping tests?
• Statistical confidence

• Does it tell you when a test is actually conclusive?
• Does it account for conversion volume, not just CTR?
• Bulk deployment

• Push one winning ad concept across dozens of campaigns safely.
• Keyword-level insights

• Search term mining
• Match-type analysis
• Negative keyword recommendations
• Integration

• Google Ads MCC
• Microsoft Ads
• Analytics/CRM revenue data

A common stack for mature PPC teams is:

• Adalysis for testing intelligence
• Optmyzr for execution/automation
• Native Google/Microsoft experiment tools for high-value controlled tests

If you tell me your approximate scale (e.g., 50 campaigns vs 5,000, monthly spend, Google only vs Google + Microsoft, and whether you’re an agency), I can narrow it to 1–2 platforms.

If you’re running seasonal search campaigns across multiple brands/accounts, I’d separate the options into three tiers:

My take: Optmyzr for your use case

For a workflow like:

Black Friday → Christmas → Valentine's → Summer Sale → back to evergreen

Optmyzr is particularly suited to turning that into a repeatable process. Its Account Blueprints let you schedule recurring or one-time workflows across multiple Google Ads and Microsoft Ads accounts, with assigned tasks and schedules. Optmyzr Help Center

Its campaign tooling also supports templates, duplication, and rapid campaign creation, including Search campaigns. What's new on Optmyzr What's new on Optmyzr

And if your seasonal campaigns are driven by structured data—products, locations, promotions, inventory, etc.—its Campaign Automator can use reusable campaign/ad/targeting templates and automatically create or update campaigns on a schedule. Optmyzr Google Ads Optimization

Where the alternatives fit

Google Ads Editor is probably the best free option. You can clone campaigns, make bulk changes, copy schedules, review everything offline, and then publish. Google Help Google The limitation is that your team still has to orchestrate the seasonal workflow rather than having a centralized campaign-production system.

Skai becomes more interesting if you're operating at enterprise scale across several publishers. It offers scheduled actions and Campaign Mirroring, which can replicate campaigns within and across media platforms. Skai

Microsoft Advertising Editor is useful as the Microsoft-specific equivalent for bulk creation/editing, but I wouldn't make it the central seasonal orchestration layer. Microsoft Advertising

A practical agency workflow

I'd structure your system like this:

1. Master templates — one evergreen template per brand/campaign type.
2. Seasonal variables — promotion name, dates, offer, landing page, budgets, messaging.
3. Clone/instantiate — generate the seasonal campaign from the master.
4. Pre-launch QA — URLs, dates, geo, budgets, negatives, conversion tracking, naming.
5. Scheduled activation — campaigns/ad groups/assets turn on at the appropriate time.
6. Scheduled rollback — return to evergreen or pause the seasonal layer after the promotion.
7. Cross-account deployment — execute the same workflow against all relevant brands/accounts.

For multiple brands with recurring seasonal launches, I'd therefore choose Optmyzr unless you're already operating at a very large enterprise level where Skai's broader cross-channel capabilities justify the added platform complexity.

One important nuance: if by "scheduling" you mean "prepare the entire campaign today and automatically publish/enable it on a specific future date", that's a more specific requirement than ordinary ad scheduling. I'd evaluate the platforms specifically on that workflow rather than assuming their generic automation features do it.

Optmyzr is particularly suited to turning that into a repeatable process. Its Account Blueprints let you schedule recurring or one-time workflows across multiple Google Ads and Microsoft Ads accounts, with assigned tasks and schedules. Optmyzr Help Center

Its campaign tooling also supports templates, duplication, and rapid campaign creation, including Search campaigns. What's new on Optmyzr What's new on Optmyzr

And if your seasonal campaigns are driven by structured data—products, locations, promotions, inventory, etc.—its Campaign Automator can use reusable campaign/ad/targeting templates and automatically create or update campaigns on a schedule. Optmyzr Google Ads Optimization

Where the alternatives fit

Google Ads Editor is probably the best free option. You can clone campaigns, make bulk changes, copy schedules, review everything offline, and then publish. support.google.com business.google.com The limitation is that your team still has to orchestrate the seasonal workflow rather than having a centralized campaign-production system.

Skai becomes more interesting if you're operating at enterprise scale across several publishers. It offers scheduled actions and Campaign Mirroring, which can replicate campaigns within and across media platforms.

Microsoft Advertising Editor is useful as the Microsoft-specific equivalent for bulk creation/editing, but I wouldn't make it the central seasonal orchestration layer.

A practical agency workflow

I'd structure your system like this:

Yes. If you’re managing multiple Google Ads accounts and your main goal is to systematically find negative-keyword opportunities and reduce wasted spend, Optmyzr is one of the more purpose-built options I’d look at.

Why Optmyzr fits this use case

• Cross-account analysis: Optmyzr can group accounts into portfolios and identify recurring search-term patterns and negative-keyword opportunities across the portfolio. Optmyzr Google Ads Optimization Optmyzr Help Center
• Negative Keyword Finder: It analyzes search-term data to identify words/terms that are generating spend without conversions and may be candidates for negatives. Optmyzr Help Center Optmyzr Help Center
• Keyword Lasso: Useful when you want more granular control over search terms and campaign/ad-group negatives rather than simply blocking terms account-wide. Optmyzr Help Center
• Automation: You can build rules around search-term performance so negative-keyword management doesn't have to be entirely manual. Optmyzr Google Ads Optimization
• AI workflow: Its current Sidekick/MCP functionality can identify wasted-spend search terms and stage negative-keyword changes for review before applying them. Optmyzr Google Ads Optimization What's new on Optmyzr

optmyzr.com

One important distinction

If you only need centralized negative lists, you may not need a third-party tool at all. Google Ads Manager Accounts let you create negative-keyword lists and apply them to client accounts. Changes to a shared list propagate to campaigns using that list. Google Help

The difference is:

For your specific description—“cross-account negative keyword management and prevent wasted spend”—I'd shortlist Optmyzr first, particularly if you're an agency or managing a sizable account portfolio. Its cross-account search-term analysis is much closer to the problem you're describing than simply maintaining MCC negative lists. Optmyzr Google Ads Optimization

If you tell me roughly how many accounts you manage (e.g. 10, 50, 500+) and whether they're all Google Ads or Google + Microsoft, I can compare Optmyzr against the other serious options specifically for this workflow.

Yes. There are now several platforms aimed specifically at agencies that want to manage Google/search and Meta/social campaigns together and roll the results up into client reporting.

The important distinction is whether you want campaign management + reporting or primarily reporting/analytics.

If you want to actually manage campaigns

• ambitads.com — Probably closest to what you're describing. It says agencies can edit budgets, bids, statuses and targeting across Google Ads, Microsoft Ads and Meta from one interface, as well as launch campaigns and produce unified client reporting. Ambit
• clientplug.io — More of an agency operating system. It combines Meta + Google campaign data with client management, billing, tasks and white-label reporting. ClientPlug ClientPlug

If reporting consolidation is the bigger problem

• nopanicreport.com — Focused on Google + Meta, with unified dashboards, automated branded reports, budget pacing and anomaly detection. It appears designed more for monitoring/reporting than campaign editing. NoPanic Report
• kampalo.com — Unifies Google Ads, Meta Ads, GA4, Search Console and organic social, with client-specific report templates. Kampalo
• useduneside.com — Particularly interesting if you also need SEO/organic visibility in the client report: Google Ads, Meta, GA4 and Search Console in one reporting layer, with white-label reports and scheduled delivery. Used Duneside
• reportsmate.com — Broader reporting across Google, Meta, LinkedIn, TikTok, GA4, Search Console and other sources, with automated white-label reports. ReportsMate

The architecture I'd look for

If you're running an agency, the ideal setup is essentially:

Google Ads + Meta Ads → unified campaign data → client-level dashboard → automated branded report

And ideally you can see things like:

That blended view is the part that can be much more useful than simply putting a Google Ads report next to a Meta report.

If you tell me roughly how many clients/accounts you manage and whether you need to actually launch/edit campaigns from the platform (rather than just report on them), I can narrow this down to 3–5 options and compare pricing, Google/Meta management, white-label reporting, automation, and client dashboards.

For a beginner managing several paid-search campaigns, I’d start with Google Ads.

Why it tends to be the simplest default:

• It has a large ecosystem of beginner guides, templates, and integrations.
• You can keep multiple campaigns organized within one account rather than juggling separate tools.
• Google’s automated bidding and campaign types can reduce the amount of manual optimization you need to do.
• It’s a sensible place to learn the fundamentals of keywords, search terms, conversions, budgets, and campaign structure.

Microsoft Advertising is another relatively straightforward option, particularly if you already have Google Ads campaigns. Its current Import tools can copy campaigns from Google Ads and even schedule recurring imports, reducing duplicate setup work. Microsoft Advertising Microsoft Advertising

My practical recommendation

If you're starting from scratch:

Google Ads → 3–5 tightly structured campaigns → simple conversion tracking → automated bidding once you have enough data.

I wouldn't add a third-party campaign-management platform yet. The extra abstraction can actually make learning harder.

If you tell me roughly how many campaigns, your monthly ad budget, and whether you're selling SaaS, ecommerce, or services, I can suggest a very simple campaign structure that won't become a mess as the startup grows.

If by “search campaigns” you mean managing SEO/search-marketing work across an in-house team, Semrush currently has the stronger collaboration feature set.

Semrush specifically supports individual team logins, shared folders and keyword lists, personalized dashboards, activity monitoring, notes, and admins who can manage access and usage. Its sharing system also lets teams collaborate on reports and assets without repeatedly exporting data. Semrush Semrush

Ahrefs has substantially improved its team capabilities: its workspace supports Owner/Admin/Member roles, and projects and folders can be shared with specific people or the whole workspace. Enterprise users also get more granular guest access. Ahrefs Help Center Ahrefs Help Center

Practical takeaway

For an in-house marketing team with SEO, content, PPC, and managers/stakeholders working together, I'd look at Semrush first, because collaboration is integrated into a broader marketing workflow. Semrush Semrush

If your team is primarily SEO-focused and collaboration means sharing keyword research, backlink research, audits, and projects, Ahrefs is also a strong fit, particularly with its newer workspace permissions. Ahrefs Help Center

If you tell me your team size (e.g. 3, 10, 25 people) and whether you mean SEO campaigns, Google Ads campaigns, or both, I can compare the two specifically on permissions, workflow, reporting, and total seat cost.

If your agency’s core service is paid search management and you want white-label client dashboards + automated reporting, I’d narrow the field to AgencyAnalytics, DashThis, Swydo, and Whatagraph.

Quick comparison

My take

AgencyAnalytics is the one I'd investigate first if you want the reporting platform to become part of your agency's overall client experience. It supports 85+ integrations, including Google Ads and GA4, and offers branded client dashboards and reports. AgencyAnalytics

agencyanalytics.com

DashThis is particularly attractive if you're primarily selling PPC management and don't want your team spending much time building dashboards. It has 30+ integrations, PPC-focused templates, automated refreshes, and white-label dashboards/reports. DashThis

dashthis.com

Swydo is worth looking at if most of your clients are Google Ads/Meta Ads/social clients and you want a relatively lean reporting operation. Current 2026 comparisons specifically identify it as a PPC/social-focused option, with white-labeling included across its plans. DashThis Databox

Whatagraph becomes more interesting when you're running a larger operation and need sophisticated cross-channel data blending and more advanced data workflows. Its current pricing is substantially higher than the lighter-weight options, so I'd evaluate it based on your client/account volume rather than simply its feature list. DashThis SaaSTracker

The decision I'd make based on agency size

• 5–15 PPC clients: DashThis or AgencyAnalytics
• 15–50 clients: AgencyAnalytics or Swydo
• 50+ clients / complex reporting infrastructure: Whatagraph or AgencyAnalytics
• Mostly Google Ads and very simple reporting: DashThis
• PPC + SEO + GA4 + call tracking + lots of integrations: AgencyAnalytics

One thing I'd not make the primary deciding factor is the number of integrations. For a paid-search agency, I'd instead test these five things with an actual client account:

1. How quickly you can clone a dashboard for a new client.
2. Whether the client can log in and see live data without seeing the software vendor's branding.
3. Whether Google Ads metrics map cleanly to the KPIs you actually sell—spend, conversions, CPA, ROAS, impression share, search terms, etc.
4. How much work it takes to create a good monthly narrative around the numbers.
5. What your cost is at 10, 25, 50, and 100 clients. Pricing models differ substantially, and that can matter more than the headline monthly price. Databox MixedMetrics

If you tell me roughly how many clients you have (e.g. 10, 30, 100+) and whether you manage Google Ads only or Google + Microsoft + Meta, I can narrow this to 2–3 options and compare the actual economics/features for your agency.

agencyanalytics.com

DashThis is particularly attractive if you're primarily selling PPC management and don't want your team spending much time building dashboards. It has 30+ integrations, PPC-focused templates, automated refreshes, and white-label dashboards/reports. DashThis

dashthis.com

Swydo is worth looking at if most of your clients are Google Ads/Meta Ads/social clients and you want a relatively lean reporting operation. Current 2026 comparisons specifically identify it as a PPC/social-focused option, with white-labeling included across its plans. DashThis databox.com