ChatGPT answers, unedited

Yes. There are several platforms designed for agencies that want to manage paid search + paid social together and roll up reporting into client-facing dashboards/reports. The right choice depends on whether you mainly need campaign execution, reporting, or both.

Common agency setups

Option 1: Reporting layer (most common)

• Continue optimizing inside:

• Google Ads
• Microsoft Ads
• Meta Ads Manager
• LinkedIn Ads
• TikTok Ads
• Connect everything into a reporting tool.
• Deliver:

• spend
• impressions/clicks
• conversions
• CPA/CPL
• ROAS
• channel comparisons
• branded client dashboards/PDFs

For example, AgencyAnalytics supports combining paid, social, search, and web data into unified client views with integrations across platforms such as Google Ads, Facebook, LinkedIn, and Google Search Console. AgencyAnalytics

Option 2: Operations platform
If your team wants to actually manage campaigns from one interface (budget pacing, campaign changes, account oversight), look at platforms that go beyond reporting. Ambit positions itself around reporting, editing, and launching campaigns across channels including Google Ads, Microsoft Ads, and Meta. Ambit

What I’d evaluate before choosing

• Client count: 5 clients vs. 200 clients changes the ideal tool.
• Channels: Google + Meta only is easy; add TikTok, LinkedIn, Amazon, CTV, etc. and integrations matter.
• Attribution model: Make sure clients understand why Meta, Google, and analytics platforms may report different conversion numbers.
• White labeling: Look for custom domains, logos, automated emails, and client permissions.
• Optimization workflow: Many “reporting” tools don’t actually let you make campaign changes.

If you’re an agency managing multiple clients, a typical stack is:

• Google Ads/Meta/etc. for execution
• A reporting platform for client visibility
• A CRM/project system for client management

If you tell me roughly:

1. number of clients,
2. channels you run (Google, Meta, LinkedIn, TikTok, etc.), and
3. whether you need to edit campaigns inside the platform or just report,

I can narrow this down to a few best-fit options.

Yes. There are now several platforms aimed specifically at agencies that want paid search + paid social management in one place, with consolidated client reporting.

The key distinction is whether you want campaign management/optimization or primarily reporting/analytics:

For example, Pace is explicitly built around managing paid media across multiple platforms: it can bring Google, Meta, TikTok, LinkedIn, Microsoft, Reddit and Amazon into one interface, with budget pacing, optimization, alerts and client reporting. Pace Ads Pace Ads

If your bigger pain is "I manage campaigns in multiple ad managers, but I need one clean client-facing view", Supermetrics is more of a data/reporting layer: it can consolidate paid media, analytics and other client data into client workspaces and dashboards, with white-label reporting. Supermetrics

If you're looking for an actual agency operating system

I'd break the market into three categories:

• Campaign execution + pacing: Pace, PPC Copilot
• Cross-channel analytics + client reporting: Supermetrics, AdsIQ
• Automated white-label reporting: Lumina, ReportsMate

There's also an interesting newer category of products specifically trying to combine Google Ads + Meta at the campaign/account level rather than simply pulling data into a dashboard. Dolaaa, for example, provides a multi-client agency workspace with Google/Meta portfolio views, campaign tables and budget pacing. Dolaaa

If you're asking because you're considering building/buying something for an agency, I can also map out the current landscape and tell you what the existing tools still don't solve well—particularly around managing Google Search + Meta campaigns together and producing a single client P&L/ROI report.

Yes. There are now several platforms aimed specifically at agencies that want to manage paid search + paid social in one place and roll the results up into client reporting.

The important distinction is whether you want true campaign management or primarily unified reporting:

For example, Ambit explicitly lets agencies report, edit, and launch across Google Ads, Microsoft Ads and Meta from one console, with unified metrics, pacing and client reporting. Ambit Pace takes a broader approach, covering Google, Meta, TikTok, LinkedIn, Microsoft, Reddit and Amazon with pacing, optimization/alerts and client reports. Pace Ads

If your main pain is "my team manages Google and Meta separately, then spends hours assembling a client report", I'd look particularly closely at the management-vs-reporting distinction. Tools such as NoPanic Report and HorizonOS are primarily solving the reporting problem, whereas Ambit/Agenxy are trying to bring the actual campaign workflow into the same environment. NoPanic Report horizon-os.com agenxy.io

If you're considering this as a software product opportunity, there is also an interesting gap here: most solutions either stop at reporting or focus on cross-platform media buying, rather than giving an agency one client → one budget → search + social campaigns → optimization → client-facing reporting workflow.

If you tell me roughly how many clients/accounts you manage and whether you need to actually edit/launch campaigns (vs. just report on them), I can narrow this down to the 3–4 most relevant options and compare pricing/features.

Yes. There are several platforms now that can manage paid search + paid social in one place and produce consolidated client reporting.

The important distinction is whether you want campaign management or just reporting.

Strong options

• optmyzr.com — probably the closest fit if you're an agency. It supports Google Ads, Microsoft Ads, Meta and LinkedIn, with cross-platform dashboards, campaign/budget management, automation, and multi-account client reporting. Its reporting can combine Google, Microsoft, Meta, LinkedIn, Amazon and GA4 into a single client report. Optmyzr Google Ads Optimization Optmyzr Google Ads Optimization
• skai.io — more enterprise-oriented. It combines paid search/social management, portfolio optimization, automated actions, and cross-channel reporting. Skai
• marinsoftware.com — another established option for agencies managing lots of accounts. It aggregates performance data across publishers and supports recurring reports across clients. Marin Software
• umbrellareporting.com — worth considering if reporting/client presentation is the bigger problem. It can combine Google, Microsoft, Meta, LinkedIn, TikTok, Pinterest and Snapchat data into unified, white-labeled reports, but it's more reporting-focused than a full campaign-management platform. Umbrella Reporting
• ambitads.com — interesting newer option if you specifically want to edit and launch campaigns from the same interface. It currently positions itself around Google, Microsoft and Meta, with normalized cross-channel reporting. Ambit

If I were evaluating this for an agency

I'd narrow it to:

Optmyzr is particularly close to what you described: you can organize accounts by client/portfolio, manage Google/Microsoft/Meta/LinkedIn campaigns, monitor budgets and performance, and generate a single client-facing report rather than stitching together separate Google Ads and Meta reports. Optmyzr Google Ads Optimization Optmyzr Google Ads Optimization

If you're asking because you're considering building/buying a solution for your agency, I can also break down the market by features, approximate pricing, API integrations, white-labeling, and where the gaps are—which gets more interesting because there are still some pretty big gaps between "unified reporting" and truly unified campaign management.

Yes. There are several platforms built specifically for agencies that want to manage paid search + paid social together and roll up reporting across clients. The right choice depends on whether you need just reporting, or actual campaign management/editing too.

Here are the main categories:

1. Full paid media management + reporting platforms

Best if your team wants to work from one console instead of jumping between Google Ads and Meta Ads.

• ambitads.com — built for agencies managing multiple ad channels; supports managing, reporting, and editing campaigns across platforms including Google Ads and Meta Ads. Ambit
• adceron.com — combines Meta Ads and Google-related advertising management/reporting in one dashboard with multi-account support. Adceron

2. Agency reporting platforms (most common choice)

Best if campaigns stay in Google Ads Manager and Meta Ads Manager, but you want automated client dashboards and reports.

• agencyanalytics.com — popular agency reporting platform with dashboards, automated reports, and many marketing integrations.
• kampalo.com — combines Google Ads, Meta Ads, Analytics, Search Console, and reporting in one workspace. Kampalo
• horizon-os.com — focused on agency ad reporting, client management, templates, and automated delivery. HorizonOS
• whatagraph.com — strong for cross-channel marketing reporting and client-facing dashboards.

3. Lightweight paid media dashboards

Good for smaller agencies or freelancers managing many accounts.

• adbase.app — combines Google Ads and Meta Ads reporting with client dashboards and AI-generated reports. Adbase
• coreppc.com — designed for agencies managing multiple Google Ads and Meta Ads accounts with reporting and client views. CorePPC

What I’d evaluate before choosing

For client work, the important features are usually:

• Multi-client account structure (separate views, permissions, billing)
• Google Ads + Meta Ads normalization (same definitions for spend, CPA, ROAS, conversions)
• White-label reports (your logo/domain, not the software vendor’s)
• Scheduled delivery (weekly/monthly emails)
• Campaign-level drilldowns
• Budget pacing alerts
• Offline conversion / CRM integration if you sell leads

A common agency stack is:

• Campaign execution → Google Ads + Meta Ads directly
• Reporting layer → AgencyAnalytics / Whatagraph / HorizonOS / similar
• Data warehouse layer (for larger agencies) → Looker Studio + connectors, BigQuery, Supermetrics, etc.

If you manage 10+ clients, I’d lean toward an agency reporting platform with strong client permissions. If you want your media buyers to actually launch, edit, and optimize campaigns from one place, look more at platforms like Ambit. Ambit

If you tell me roughly how many clients you manage, which channels (Google, Meta, TikTok, LinkedIn, etc.), and whether you need campaign editing or only reporting, I can narrow this down.

Yes. There are several platforms designed specifically for agencies that need to manage paid search + paid social campaigns together and provide consolidated, client-ready reporting. The right choice depends on whether you mainly need reporting, campaign execution, or full media management.

Best-fit options

How I’d narrow it down

• You run an agency and the biggest pain is monthly reporting:

Start with AgencyAnalytics. It is built around client dashboards, portals, and automated reports. AgencyAnalytics

• You manage Google Ads + Meta Ads for performance clients and want one ROAS view:

Look at Alpomi or Kampalo. Kampalo Alpomi

• You want one place where media buyers can optimize campaigns across channels:

Consider Ambit or an enterprise platform like Sprinklr. Ambit Sprinklr

A common agency stack is:

• Ad management: Google Ads Editor / Meta Ads Manager + an optimization layer
• Reporting layer: AgencyAnalytics, Looker Studio, or similar
• Client portal: white-labeled dashboard/report delivery

If you tell me:

1. how many clients you manage,
2. which channels (Google, Meta, LinkedIn, TikTok, Microsoft, etc.), and
3. whether you need to edit/launch campaigns inside the platform or only report,

I can narrow this to 2–3 strongest choices.

Yes. There are now several platforms aimed specifically at agencies that want to manage paid search + paid social and consolidate client reporting.

The important distinction is whether you want reporting only or an actual campaign-management layer.

Best fits

• ambitads.com — probably the closest match if you want management + reporting. It says it can manage/edit campaigns across Google Ads, Microsoft Ads and Meta, while also providing normalized cross-platform reporting. Ambit
• agenxy.io — more focused on creating campaigns once and publishing across Google and Meta, with unified analytics, budgets and client reporting. Agenxy
• getadmanager.com — combines Google, Meta and Microsoft Ads management, including bid recommendations, optimization workflows, alerts and white-label agency reporting. AdManager
• alpomi.com — particularly interesting for PPC/performance agencies. It combines Google, Meta, TikTok and LinkedIn, with cross-platform ROAS, budget pacing and white-label reports. Alpomi
• ad-nova.de — more analytics/reporting oriented. It currently connects Google, Meta, Microsoft, Pinterest and Reddit and normalizes metrics across them. Adnova Adnova

If reporting is the main pain

There are also lighter-weight options such as nopanicreport.com, which focuses specifically on agency reporting for Google + Meta: unified dashboards, automated branded reports, budget pacing and anomaly detection. NoPanic Report

Duneside is another reporting-first option, combining Google Ads, Meta, GA4 and Search Console into client-ready white-label reports. Duneside

What I'd look at for your use case

If you're an agency managing Google Search + Meta/Facebook/Instagram for multiple clients, I'd shortlist:

The key question is how much you want the platform to replace the native ad managers. A lot of "unified" platforms are really just reporting dashboards; they don't let you change bids, budgets, targeting, ads, etc. Ambit and AdManager are more interesting if you want an actual operational layer on top of Google/Meta/Microsoft. Ambit AdManager

If you tell me how many clients/accounts you manage and whether you need Google + Meta only or also Microsoft/TikTok/LinkedIn, I can narrow this down to the 3 best options and compare pricing, campaign-management capabilities, white-label reporting, and client portals.

Yes. There are several platforms now that combine paid search + paid social management and/or consolidate the data into client-facing reporting.

The important distinction is whether you want campaign management or primarily reporting:

If you want one actual operating system for the agency

Ambit is probably the closest match to what you're describing. It explicitly positions itself around launching, editing, and reporting on campaigns across Google Ads, Microsoft Ads, and Meta from one console, rather than merely pulling the data into a dashboard. Ambit

That's interesting if your workflow is something like:

Client → Google Search + Meta → manage budgets/campaigns → monitor performance → produce one client report

rather than:

Client → manage campaigns separately → connect a reporting tool afterward.

If reporting is the bigger pain

I'd look very closely at AgencyAnalytics. It connects 85+ marketing platforms and lets you create cross-channel views combining paid search, paid social, SEO, web analytics, etc. It also supports white-label dashboards and automated client reporting. AgencyAnalytics AgencyAnalytics

That's more of a "single source of truth for the client" than a campaign-management platform.

There's also a newer category emerging

Tools like Kampalo, Alpomi, and Dolaaa are going after the specific problem of an agency managing lots of Google/Meta accounts and wanting a portfolio-level view of spend, CPA, ROAS, pacing, etc. Kampalo Alpomi Dolaaa

So if you're asking because you're considering building or buying something like this, I'd actually break the market into three categories:

1. Campaign operating system — manage/edit/launch campaigns across channels.
2. Paid-media intelligence — see all clients, budgets, pacing, CPA/ROAS and optimization opportunities.
3. Client reporting/portal — turn all of that into branded dashboards, reports and automated updates.

Ambit's approach is closest to #1 + #2; AgencyAnalytics is strongest around #3.

If you tell me how many clients/accounts you're managing and whether you need to actually edit campaigns from the unified platform, I can narrow this down to the 3–5 best fits and compare pricing, integrations, white-labeling, and campaign-management depth.

That's interesting if your workflow is something like:

Client → Google Search + Meta → manage budgets/campaigns → monitor performance → produce one client report

rather than:

Client → manage campaigns separately → connect a reporting tool afterward.

If reporting is the bigger pain

I'd look very closely at AgencyAnalytics. It connects 85+ marketing platforms and lets you create cross-channel views combining paid search, paid social, SEO, web analytics, etc. It also supports white-label dashboards and automated client reporting. agencyanalytics.com agencyanalytics.com

That's more of a "single source of truth for the client" than a campaign-management platform.

There's also a newer category emerging

Tools like Kampalo, Alpomi, and Dolaaa are going after the specific problem of an agency managing lots of Google/Meta accounts and wanting a portfolio-level view of spend, CPA, ROAS, pacing, etc.

Yes. There are a few platforms that are specifically designed to solve this: manage paid search + paid social in one place, while giving your agency a unified client-reporting layer.

Best fits

My first look would be Optmyzr

optmyzr.com

It's unusually close to what you're describing. It can manage Google Ads/Microsoft Ads alongside Meta and LinkedIn, organize accounts into client portfolios, monitor budgets/performance, and create cross-platform reports. Its reporting can combine Google, Microsoft, Meta, LinkedIn, Amazon and GA4 data into a single client report. Optmyzr Google Ads Optimization Optmyzr Google Ads Optimization Optmyzr Google Ads Optimization

The important distinction is that it's not just a Looker Studio-style reporting layer. You can actually make campaign/budget/optimization changes from the platform and automate rules. Optmyzr Google Ads Optimization Optmyzr Google Ads Optimization

Ambit is particularly interesting

ambitads.com

Ambit is newer and takes the more ambitious approach of being an agency media-buying operating system: Google Ads, Microsoft Ads and Meta in one console, with campaign editing/launching, unified metrics and client reporting. Ambit

If your goal is essentially:

"My team shouldn't have to jump between Google Ads, Meta Ads and reporting software for every client."

I'd put Ambit and Optmyzr at the top of the shortlist.

If instead your main pain is:

"We can manage campaigns wherever we want; we just need one beautiful, automated report for each client."

then I'd look more closely at Adsbot or a reporting-first platform. Adsbot, for example, consolidates Google, Meta, Microsoft, GA4, Search Console and other data into white-label reports. Adsbot

If you tell me roughly how many clients/accounts you manage, which channels (Google/Meta/Microsoft/LinkedIn/TikTok), and whether you want to actually edit campaigns from the platform or just consolidate reporting, I can narrow this down to the 2–3 strongest options and compare them on pricing, features, white-labeling, and agency workflow.

Yes. There are several platforms built specifically for agencies that want to manage paid search + paid social in one place and give clients consolidated reporting. The right choice depends on whether you mainly need campaign execution, reporting, or both.

Platforms to consider

How I’d narrow it down

• You’re an agency with 5–100 clients and mostly need client-facing dashboards:

→ AgencyAnalytics is usually the simplest fit. It is designed around automated client reporting and cross-channel views. AgencyAnalytics AgencyAnalytics

• You manage significant paid media spend and want optimization workflows:

→ Optmyzr, Alpomi, or Ambit are worth evaluating. Optmyzr Google Ads Optimization Alpomi Ambit

• You are a larger agency with many channels (search, social, display, CTV, etc.):

→ TapClicks is positioned more toward enterprise reporting and marketing operations. TapClicks TapClicks

A common agency stack is:

• Campaign management: Google Ads Manager + Meta Ads Manager + an optimization tool
• Data/reporting layer: AgencyAnalytics, TapClicks, or similar
• Client portal: white-labeled dashboard with spend, CPL/CPA, ROAS, conversions, and trends

A few questions would help narrow it:

1. Are you an agency managing multiple clients or an in-house marketing team?
2. Do you need to edit/launch campaigns from the platform, or mainly pull data + report?
3. Which channels matter: Google Ads, Microsoft Ads, Meta, LinkedIn, TikTok, Amazon, etc.?

Yes. There are a few platforms that can do this, but there’s an important distinction between campaign management and client reporting.

Best fits

• skai.io — probably the closest match if you want to actually manage/optimize paid search + paid social from one platform. It supports paid search, Meta/Instagram, TikTok, Snap, Pinterest, LinkedIn, retail media, etc., with cross-channel budgeting, optimization, dashboards and reporting. Skai Skai Skai
• agencyanalytics.com — excellent if your bigger pain is consolidating client reporting. It pulls Google Ads, Meta Ads, LinkedIn, TikTok, Google Analytics, SEO tools, etc. into client dashboards and white-label reports. It supports multiple ad accounts per client and automated reporting. AgencyAnalytics AgencyAnalytics AgencyAnalytics Knowledge Base
• lookerstudio.google.com — worth considering if you're comfortable building a reporting layer yourself. It's much more of a reporting/BI solution than a campaign-management platform.

The distinction I'd make

If you're running an agency and want:

Google Ads + Meta Ads + TikTok Ads → manage campaigns → optimize budgets → make changes → consolidate performance → send branded client reports

I'd look hardest at Skai.

If instead your workflow is:

Google Ads + Meta Ads + TikTok Ads → manage them natively in each ad platform → pull everything into one client dashboard/report → automate monthly reporting

I'd look at AgencyAnalytics.

In fact, AgencyAnalytics specifically supports Google Ads and Meta Ads in the same client reporting environment, and says it can combine paid, organic, email and other marketing data in a single report. AgencyAnalytics AgencyAnalytics Knowledge Base

If you tell me roughly how many clients/ad accounts you manage and whether you need campaign execution (editing bids/budgets/ads) or mainly reporting, I can narrow this down to the 3–5 platforms I'd seriously consider, including pricing and pros/cons.

Yes. What you’re describing is generally called a cross-channel paid media management / reporting platform: one layer on top of Google Ads/Bing plus Meta/TikTok/LinkedIn, with centralized client reporting.

There are a few different categories, and the distinction matters:

If you actually want to manage campaigns in one place

I'd look hardest at Skai and MarinOne.

Skai is probably closest to the "one operating system for paid media" concept. It supports paid search and paid social alongside other channels, with centralized budget/performance tracking, bulk campaign management, optimization, and automated reporting. Skai Skai

MarinOne similarly positions itself around managing and optimizing campaigns across publishers while consolidating reporting across clients and channels. Marin Software Marin Software

If your bigger pain is client reporting

Then I'd look at the lighter-weight tools instead.

ClientPlug, for example, pulls Google Ads and Meta Ads into a unified client dashboard, with spend, results and cost-per-result visible side by side. ClientPlug ClientPlug

PPC Copilot is another reporting-oriented option, with Google Ads, Meta, Microsoft Ads, Search Console and Analytics in a unified dashboard plus white-label reports. ppcopilot

And Alpomi is interesting specifically for PPC agencies because it combines Google, Meta, TikTok and LinkedIn data, portfolio views, budget pacing and white-label reporting. Alpomi

The key question

There are actually two different products hiding inside your question:

1. "I want to log in once and create/edit/optimize campaigns across Google + Meta + other networks."
2. "I want all my clients' data pulled together so I can give each client one beautiful report/dashboard."

The first is an ad-management platform.
The second is an agency reporting/data platform.

If you're running an agency, I'd be particularly interested in finding something that does both well, rather than buying a campaign-management platform and then bolting Looker Studio/AgencyAnalytics/etc. onto it.

If you tell me roughly how many clients you manage (e.g. 10, 50, 200), which channels (Google/Meta/TikTok/LinkedIn), and whether you need to actually edit campaigns or mainly report on them, I can narrow this down to the 3–5 best options and compare pricing, integrations, white-labeling, and campaign-management capabilities.

MarinOne similarly positions itself around managing and optimizing campaigns across publishers while consolidating reporting across clients and channels. Marin Software Marin Software

If your bigger pain is client reporting

Then I'd look at the lighter-weight tools instead.

ClientPlug, for example, pulls Google Ads and Meta Ads into a unified client dashboard, with spend, results and cost-per-result visible side by side. clientplug.io clientplug.io

PPC Copilot is another reporting-oriented option, with Google Ads, Meta, Microsoft Ads, Search Console and Analytics in a unified dashboard plus white-label reports. ppcopilot.com

And Alpomi is interesting specifically for PPC agencies because it combines Google, Meta, TikTok and LinkedIn data, portfolio views, budget pacing and white-label reporting.

The key question

There are actually two different products hiding inside your question:

Yes. If by “manage” you mean actually operate campaigns (budgets, campaigns, targeting, etc.) and give clients one consolidated reporting view, there are a few options worth looking at.

The strongest fits

• ambitads.com — probably the closest match to what you're describing. It is built for agencies and lets you manage Google Ads, Microsoft Ads, and Meta from one console, including editing budgets/statuses/targeting and launching campaigns. It also provides unified, client-level reporting. Ambit
• agenxy.io — particularly interesting if your goal is create once → deploy across Google and Meta. It combines campaign creation, creative variations, budgets, analytics, and client reporting. Agenxy
• agencyanalytics.com — excellent if the priority is client reporting rather than campaign execution. It can blend paid search, paid social, web analytics, etc. into customizable, white-labeled client reports. AgencyAnalytics
• clientplug.io — more of an agency operating system around Meta + Google, with client management, campaign monitoring, unified reporting, and automated white-label reports. ClientPlug ClientPlug
• nopanicreport.com — a simpler option if you mainly need Google + Meta reporting, automated client reports, budget pacing, and anomaly detection rather than campaign management itself. NoPanic Report

The important distinction

There are really two categories:

So if you're an agency looking to replace the workflow of:

Google Ads + Meta Ads → spreadsheets/Looker Studio → client report

I'd start with Ambit and Agenxy.

If you're asking because you're considering building/buying a solution for an agency, there's also an interesting product gap here: a true cross-channel campaign operating system + client reporting layer, rather than yet another reporting dashboard. I can break down what the ideal product would look like and which existing platforms it would need to integrate with.

Yes. There are now several platforms that combine paid search + paid social management and give you a single reporting layer across clients.

The important distinction is whether you want reporting only or actually want to manage/launch/optimize campaigns from the same interface.

Strong options

• ambitads.com — probably the closest match if you want an actual media-buying operating system. It supports Google Ads, Microsoft Ads, Meta and programmatic, with the ability to report, edit budgets/statuses/bids/targeting, and launch campaigns from one console. It also has client-level permissions and reporting. Ambit
• agenxy.io — interesting if you want to create campaigns once and deploy them across Google and Meta, with unified analytics, budgets and client reporting. Agenxy
• clientplug.io — more agency-management/reporting oriented. It combines Meta + Google reporting by client and adds client management, billing, tasks, automated reports and agency-level views. ClientPlug
• adsbot.co — stronger if the primary pain is consolidated reporting. It pulls Google, Meta, Microsoft, GA4, Search Console, etc. into white-label reports. Adsbot
• horizon-os.com — another reporting/client-portal option with Meta, Google Ads, GA4 and Search Console, automated reports and live client links. HorizonOS

If you're building this for an agency

I'd think about the stack as:

Client → Agency dashboard → Google Ads + Meta Ads → unified data → client-facing report

And ideally you want these capabilities:

1. Multi-client account management — see all clients from one agency login.
2. Campaign management — budgets, bids, targeting, pausing, launching, etc., without constantly jumping into Ads Manager.
3. Cross-channel reporting — Google + Meta in the same client view.
4. Normalized KPIs — spend, leads, CPL, revenue, ROAS, etc. calculated consistently.
5. White-label client portals/reports.
6. Automated reporting — weekly/monthly emails without manually building reports.
7. Agency-level rollup — e.g. "we manage $420k/month across 37 clients; 6 accounts are off target."
8. Budget pacing and alerts — particularly valuable for an agency.
9. GA4/CRM/revenue integration — because platform-reported conversions alone can make Google and Meta look incomparable.

If actually managing the campaigns from the consolidated interface is a requirement, I'd investigate Ambit and Agenxy first. If your main objective is eliminating the reporting nightmare, I'd look at ClientPlug, Adsbot, HorizonOS, or Duneside.

If you tell me roughly how many clients you manage, which channels (Google/Meta/Microsoft/LinkedIn/etc.), and whether you need campaign editing or just reporting, I can narrow this down to the 2–3 best fits and compare pricing/features.

Yes. There are several platforms built specifically for cross-channel paid media management + unified client reporting, so you don't have to manage Google Ads, Meta, LinkedIn, TikTok, etc. separately and then stitch the numbers together afterward.

Strongest options

• Skai — probably the closest match to what you're describing. It lets you manage paid search and paid social in one platform, including Google and multiple social publishers, with cross-channel budget optimization, dashboards, automated reports, and client-ready presentations. Skai Skai

skai.io

• Marin Software / MarinOne — particularly interesting if you're an agency. Marin explicitly offers cross-client, cross-publisher reporting, customizable dashboards, recurring reports, budget pacing, optimization, and management across search/social. Marin Software Marin Software

marinsoftware.com

• Smartly — stronger if paid social + creative production are a big part of the operation. It now supports Google Ads alongside Meta and other social channels, with campaign management, budget allocation, reporting, and a single view of social + Google Ads insights. Smartly Smartly

smartly.io

The important distinction

If your goal is:

"I run paid search and paid social for multiple clients and want one place where my team manages campaigns and clients get one consolidated report."

I'd look at MarinOne and Skai first.

If the goal is more:

"We have tons of Meta/TikTok/etc. creative and want to automate creative production + social buying, while also bringing Google into the picture."

I'd look harder at Smartly.

There's also a potentially better architecture if you don't need to actually execute campaigns from the same interface: use the native ad platforms for campaign management and put a reporting/BI layer such as Looker Studio, Supermetrics, Funnel, or AgencyAnalytics on top. That can be considerably cheaper and more flexible for an agency.

If you tell me how many clients you manage, which channels (Google/Meta/LinkedIn/TikTok/etc.), and whether you need to actually edit/launch campaigns from the unified platform or just consolidate reporting, I can narrow this down to the 3 best options and compare pricing, agency features, automation, and client reporting.

Yes. There are platforms that can manage paid search + paid social in one place and roll the data into client-ready reporting. The best fit depends on whether you want a lightweight agency tool or a full enterprise media-management platform.

My shortlist

1. Optmyzr is probably the closest match

Optmyzr now lets you manage Google Ads, Microsoft Ads, Meta and LinkedIn from the same platform. It has cross-platform dashboards, budget controls, optimization/automation, and reporting. Optmyzr Google Ads Optimization Optmyzr Google Ads Optimization

The particularly relevant part for an agency is its reporting: you can combine Google, Microsoft, Meta, LinkedIn, Amazon and GA4 data into reports, create reusable templates, white-label/share dashboards, and schedule reports to clients. Optmyzr Google Ads Optimization Optmyzr Help

So you could have something like:

Client A

• Google Search: $12k
• Microsoft Search: $2k
• Meta: $8k
• LinkedIn: $3k
• Total paid media: $25k
• Leads: 412
• CPA: $60.68
• Revenue: $X
• ROAS: X.X

…and have that presented as one client report rather than four platform exports.

2. Skai is the more powerful/enterprise option

skai.io is more of an omnichannel media-management platform. It can manage paid search and a much broader set of social channels—including Facebook/Instagram, TikTok, Snap, Pinterest and LinkedIn—alongside retail media, display, apps, etc. Skai Skai

Its reporting includes dashboards, templates, scheduled reports and automatically generated presentations. Skai

I'd look at Skai if you're managing large budgets, many channels, sophisticated attribution/budget allocation, or enterprise clients. For a typical performance-marketing agency, it may be more platform than you need.

The important distinction

If by "manage" you mean actually create/edit/optimize campaigns, I'd prioritize Optmyzr or Skai.

If you mainly mean "pull Google + Meta + LinkedIn + GA4 into one beautiful client dashboard", there are considerably cheaper reporting-focused options, such as a Looker Studio-based stack.

If you tell me roughly how many clients/accounts you manage, which channels (Google/Meta/LinkedIn/TikTok/etc.), and whether you need campaign creation/optimization or just reporting, I can narrow this down to the 3 best options and compare pricing, features, and agency/white-label capabilities.

Yes. If you mean one platform where you can manage paid search + paid social campaigns and then give each client a consolidated performance dashboard/report, there are several options—but they differ substantially in how much campaign management versus reporting they handle.

A few good options

• agencyanalytics.com — probably the strongest fit if client reporting/consolidation is the priority. It pulls Google Ads, Meta Ads, LinkedIn, TikTok, Microsoft Ads and many other sources into client dashboards and automated, white-labeled reports. It supports 85+ data sources and can combine paid, SEO, analytics, social, etc. in one client report. AgencyAnalytics AgencyAnalytics
• skai.io — more focused on actually managing/optimizing advertising across channels, including paid search and paid social, with cross-channel measurement. This is worth considering if you want campaign execution and optimization to happen in the same environment rather than just consolidating data.
• smartly.io — particularly strong if your clients spend heavily on paid social and creative, with cross-channel campaign management and reporting.
• analytics.google.com — Google's current integration can import Meta campaign cost/click/impression data, allowing cross-channel reporting in GA4. It's useful as a measurement layer, but it's not really an agency campaign-management platform. Google Help

The important distinction

If your workflow is something like:

Google Ads + Microsoft Ads + Meta + LinkedIn + TikTok → manage campaigns → consolidate spend/leads/CPA/ROAS → client dashboard → automated monthly report

I'd separate the market into two categories:

AgencyAnalytics, for example, explicitly supports both Google Ads and Meta Ads in the same client report, including campaign-level performance, spend, conversions and ROI. AgencyAnalytics AgencyAnalytics

If you're asking because you're evaluating this for an agency/business idea, I can also map out the 5–10 platforms that currently do this, what each one costs, which ad networks they support, and where the gaps are—especially around true campaign management vs. just reporting.

Yes. There are several platforms that can put paid search + paid social campaign management and client reporting in one system. The important distinction is whether you want true campaign management or just a reporting layer.

Best fits

• skai.io — probably the strongest enterprise/omnichannel option. It supports paid search and social from one platform, including Google, Meta, TikTok, LinkedIn, Pinterest, etc., with cross-channel optimization, budgeting, dashboards, and scheduled client reporting. Skai Skai
• optmyzr.com — particularly attractive for agencies managing lots of PPC accounts. It handles Google Ads, Microsoft Ads and Amazon alongside Meta and LinkedIn, with automation, monitoring, portfolio management and client-ready reporting. Optmyzr Google Ads Optimization Optmyzr Google Ads Optimization
• marinsoftware.com — another established agency-oriented platform. It emphasizes managing multiple client accounts in a unified interface, bulk campaign editing and cross-client reporting. Marin Software
• ambitads.com — interesting if you specifically want the platform to be the operating console, not merely a reporting dashboard. It says you can launch/edit/report on Google Ads, Microsoft Ads and Meta campaigns from one interface. Ambit
• agencyanalytics.com — better if campaign execution can remain in Google/Meta and your primary problem is consolidating client reporting. It brings Google Ads, Meta, Microsoft and other channels into customizable, white-labeled client dashboards. AgencyAnalytics

How I'd think about it

There's also a newer category of products focused specifically on agency reporting, such as PPC Copilot and ClientPlug, but they're more reporting/analytics-centric than full campaign-management platforms. ppcopilot ClientPlug

If you're asking because you're evaluating/building an agency tech stack, I'd narrow the question further: “Can I manage 20–100 clients' Google + Meta campaigns, control budgets/bids, and automatically produce white-labeled monthly reports from the same system?” If that's the use case, I can compare Skai vs Optmyzr vs Marin vs Ambit on features, pricing model, client management, automation, reporting, and likely fit for an agency.

Yes. What you’re describing is essentially an agency-oriented cross-channel paid media platform: one place to manage Google/Bing search + Meta/TikTok/LinkedIn/etc. paid social, while rolling the data up into client-level reporting.

A few strong options:

• Skai — probably the closest match if you want campaign management + optimization + consolidated reporting. It supports paid search and paid social in one platform, including Google/search alongside Meta, TikTok, Pinterest, LinkedIn, Snap, etc. It also supports cross-channel budgets, automated optimization, dashboards, and scheduled client reports. Skai Skai Skai

skai.io

• Marin Software — particularly interesting for an agency managing multiple clients. Marin combines search and social management and has reporting across clients, publishers, and channels. It can also bring in data from sources such as Google Analytics and CRMs for broader client reporting. Marin Software Marin Software Marin Software

marinsoftware.com

• Smartly — excellent if paid social/creative is a major part of the offering. It has cross-platform campaign management and consolidated social reporting, but I'd put it behind Skai/Marin if your primary requirement is equal treatment of paid search and paid social. Smartly.io Documentation Smartly.io

smartly.io

The distinction I'd pay attention to

There are actually two different problems that often get conflated:

1. Campaign-management platform

Google Ads + Microsoft Ads + Meta + TikTok + LinkedIn → manage/optimize campaigns → one interface

That's where Skai/Marin are particularly relevant.

2. Client reporting / marketing intelligence

Google Ads + Meta + TikTok + GA4 + CRM + organic/social + SEO → normalize data → client dashboard → automated monthly report

For an agency, the second can be just as important as the first. Marin, for example, explicitly supports pulling marketing data from multiple sources and creating cross-channel dashboards. Marin Software

If you're evaluating this for an agency

I'd shortlist Skai vs. Marin first and compare them on:

If your goal is specifically "one operating system for an agency's paid media team," I'd investigate Skai and Marin first. If the goal is primarily "automatically produce beautiful consolidated client reports," I'd evaluate reporting/BI platforms alongside them rather than assuming the campaign-management platform will be best at that job.

If you tell me roughly how many clients you manage, monthly ad spend, and which channels (Google/Meta/TikTok/LinkedIn/etc.), I can narrow this down to the 3–5 platforms that actually make sense and compare their pricing, reporting, and campaign-management capabilities.

Yes. There are a few platforms designed specifically for this, but they differ quite a bit in campaign management vs. reporting.

Strongest options

• skai.io — probably the closest match if you want one operational platform for paid search + paid social. It supports managing search, Meta, TikTok, LinkedIn, Pinterest, etc., with cross-channel budget/optimization and centralized reporting. It also supports automated client reports and presentations. Skai Skai
• marinsoftware.com — particularly interesting for an agency managing multiple clients. Marin explicitly supports Search + Social in the same platform, cross-client reporting, dashboards, budget pacing, and campaign management. Marin Support Marin Software
• agencyanalytics.com — excellent if your main pain is client reporting, rather than needing to actually operate campaigns from the same interface. It pulls together Google Ads, Meta, LinkedIn and other channels into client dashboards/reports. AgencyAnalytics

The distinction I'd make

If you're running an agency and want:

Google Ads + Microsoft Ads + Meta + LinkedIn/TikTok → manage campaigns → allocate budgets → optimize → produce branded client reports

I'd look at Skai and Marin first.

If you already manage campaigns natively in Google/Meta/etc. and the problem is:

"I'm tired of pulling data from 6 platforms and building client reports."

then AgencyAnalytics may be the simpler/better solution.

There's also an important middle ground: campaign-management platform + dedicated reporting layer. That can actually be better for an agency because you get much more flexibility in how each client's report looks without forcing your media buyers to work in a giant enterprise platform.

If you tell me roughly how many clients you manage, which ad platforms you use (Google/Meta/LinkedIn/TikTok/Microsoft), and whether you need to actually make campaign changes from the unified platform, I can narrow this down to the 2–3 best fits and compare pricing, features, and agency workflow.

Yes. There are a few platforms that can do this, but they fall into two different categories:

1. Campaign-management platforms — actually manage/optimize search + paid social from one interface.
2. Agency reporting platforms — pull data from Google/Meta/etc. into unified, client-facing dashboards and reports.

The closest fits

• Skai — probably the closest match if you want one place to actively manage paid search and paid social. It supports paid search, social, retail media, display, etc., with cross-channel budgeting, optimization, dashboards, and scheduled reporting. Skai Skai
• AgencyAnalytics — stronger if your primary need is client management + consolidated reporting. It pulls Google Ads, Meta Ads, Microsoft Ads, LinkedIn, TikTok, GA4, SEO data, etc. into client dashboards, with white-label reports and automated delivery. It also has roll-up views across clients. AgencyAnalytics AgencyAnalytics

agencyanalytics.com

The distinction I'd make

If you're an agency thinking:

"I want my team to manage Google Ads + Meta Ads + other paid campaigns in one operating system, then give each client one unified view of performance."

I'd look at Skai first.

If you're thinking:

"My team can continue managing campaigns in Google Ads/Meta Ads, but I want to eliminate spreadsheets and manually building monthly client reports."

I'd look at AgencyAnalytics first.

There are also middle-ground solutions where you manage campaigns natively but use a reporting/data layer to consolidate everything. Looker Studio + connectors is the DIY version, while AgencyAnalytics is more agency-ready out of the box.

If you tell me roughly how many clients/accounts you manage and which channels (Google, Meta, LinkedIn, TikTok, Microsoft, etc.), I can narrow this down to 3–5 platforms and compare them on campaign management, reporting, automation, white-labeling, and cost.

Yes. There are a few platforms that can do this, but the best fit depends on whether you want one tool for campaign execution + reporting, or mainly a reporting/analytics layer.

My first look: Optmyzr

Optmyzr is probably the closest match to what you're describing.

It now supports Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads, and Amazon Ads in one platform. You can manage campaigns, budgets, monitoring and automation, while also creating cross-platform reports. Optmyzr Google Ads Optimization Optmyzr Google Ads Optimization

For an agency, the interesting part is the client/portfolio structure: you can group accounts by client and see aggregated performance across channels. Its reporting can combine data from multiple accounts and platforms, with client-facing/white-labeled reports and scheduled delivery. Optmyzr Help Center Optmyzr Google Ads Optimization

optmyzr.com

Other serious option: Skai

Skai is more of an enterprise omnichannel media-management platform. It covers paid search, paid social, retail media, display, CTV and other channels, with centralized planning, activation and measurement. Skai

skai.io

I'd look at Skai if you're managing large budgets and sophisticated media programs. For a typical performance-marketing agency managing a collection of SMB/mid-market clients, Optmyzr looks more directly aligned.

The important distinction

If your requirement is:

Google Search + Microsoft Search + Meta/Instagram → manage campaigns → optimize → consolidate everything into a client report

then Optmyzr is worth a serious evaluation. Its current product specifically says it can manage Search and Social together and produce unified reporting. Optmyzr Help Center Optmyzr Google Ads Optimization

If instead you already have excellent campaign-management tools and mainly need:

Google + Meta + LinkedIn + GA4 + CRM → one beautiful client dashboard/report

then I'd look at a reporting/data platform rather than replacing your ad-management stack.

If you tell me roughly how many clients/accounts you manage, which channels (Google, Meta, LinkedIn, TikTok, Microsoft, etc.), and whether you need to actually edit campaigns from the unified platform, I can narrow this down to the 3 best options and compare pricing, features, and agency reporting.

Yes. There are now platforms that can manage paid search + paid social in one place and roll the data up into client-ready reporting. The strongest options depend on whether you want primarily campaign management or primarily reporting.

1. Optmyzr — probably the closest fit

Optmyzr has expanded beyond traditional PPC into Meta and LinkedIn, so you can manage Google Ads, Microsoft Ads, Amazon, Meta, and LinkedIn from the same platform. It also supports portfolios, meaning you can group a client's various ad accounts together. Optmyzr Google Ads Optimization Optmyzr Help Center

For an agency, the particularly relevant pieces are:

• Campaign management: Google/Microsoft search plus Meta/LinkedIn social.
• Cross-account/client portfolios: group all of a client's advertising accounts together.
• Unified dashboards: compare spend, conversions, ROAS, etc. across platforms.
• Client reporting: multi-account reports can combine Google, Microsoft, Meta, LinkedIn, Amazon and GA4.
• Automated reporting: schedule reports and share live dashboards with clients.
• Automation/alerts: budget pacing, performance alerts and rule-based optimization. Optmyzr Google Ads Optimization Optmyzr Google Ads Optimization

optmyzr.com

I'd investigate this one first if you're an agency actually operating the campaigns rather than just wanting a reporting dashboard.

2. Skai — better for larger/more sophisticated media programs

Skai is much more of an enterprise omnichannel platform. It brings together paid search, paid social, retail media, display and other channels, with campaign optimization and reporting. Skai Skai

It supports social platforms including Meta, TikTok, Snapchat, Pinterest and LinkedIn alongside search, and has automated reports, dashboards and presentation-ready reporting. Skai

skai.io

I'd look at Skai if you're managing substantial budgets across many channels. It may be more platform than a typical small/mid-sized agency needs.

The distinction I'd make

If your requirement is:

"I want my team to log into one system, manage Google Search + Meta campaigns, see all clients, and automatically produce client reports."

I'd shortlist Optmyzr first.

If it's:

"We manage a large omnichannel media operation and need sophisticated cross-channel optimization, budget allocation and enterprise reporting."

I'd shortlist Skai.

There's also a third category worth considering: reporting-first platforms such as Looker Studio-based solutions, AgencyAnalytics, Whatagraph, etc. Those can be excellent for consolidating client reporting, but they generally don't replace the actual ad-platform campaign management layer. That's an important distinction.

If you tell me roughly how many clients/accounts you manage and whether you run Google + Meta only or also Microsoft/LinkedIn/TikTok, I can narrow this down to the 3 best options and compare pricing, campaign-management depth, white-label reporting, and client dashboards.

Yes. There are a few platforms that get pretty close to “one operating system for paid search + paid social + client reporting.” The best choice depends on whether you want to actually manage/optimize campaigns in the platform or primarily consolidate reporting.

My shortlist

1. optmyzr.com — probably the closest fit

If you're an agency managing Google/Microsoft search plus Meta/LinkedIn paid social, I'd look at Optmyzr first.

It supports Google Ads, Microsoft Ads, Amazon Ads, Meta and LinkedIn, with cross-platform dashboards, budget monitoring, optimization/automation, and unified reporting. You can organize accounts into client portfolios and create white-labeled reports. Optmyzr Google Ads Optimization Optmyzr Google Ads Optimization

The important distinction is that this isn't merely a reporting layer—you can actually operate campaigns from it, including bulk changes, automation, monitoring and budget controls.

Best fit: “My team manages campaigns for multiple clients and I want fewer ad-platform tabs and better reporting.”

2. skai.io — powerful, but probably enterprise

Skai is more of an enterprise omnichannel media management platform. It brings paid search, paid social and retail media into a consolidated environment for campaign activation, measurement and planning. Optmyzr Google Ads Optimization

I'd investigate it if you're managing substantial media budgets across lots of channels. For a typical small/midsize agency, it may be more platform than you need.

3. marinsoftware.com — agency-oriented campaign management

Marin is another option designed around managing multiple client accounts. It supports unified account management, bulk editing, campaign scheduling, cross-client reporting, alerts and customizable dashboards. Marin Software

It's worth comparing directly with Optmyzr if campaign operations are as important to you as reporting.

4. agencyanalytics.com — best if reporting is the pain

AgencyAnalytics is different: I'd think of it primarily as the client reporting/visibility layer, rather than the place your PPC team does all its campaign optimization.

It connects 85+ data sources and can consolidate Google Ads, Meta Ads, LinkedIn Ads, SEO, analytics, social and other marketing data into client dashboards and automated reports. AgencyAnalytics AgencyAnalytics

So you could have:

Google Ads + Meta Ads + LinkedIn → AgencyAnalytics → one client dashboard/report

That's particularly attractive if your team is happy managing campaigns natively in Google/Meta but hates assembling monthly reports.

What I'd choose

If your requirement is specifically:

“I want my media buyers to manage search and social campaigns in one place, while clients get one consolidated view.”

I'd put Optmyzr at #1, followed by Marin, with Skai if you're operating at enterprise scale.

If the requirement is:

“We don't need to manage campaigns in the same interface; we just want to eliminate the reporting nightmare.”

I'd choose AgencyAnalytics.

One caveat: “social” varies considerably by platform. Optmyzr's current social management is specifically Meta and LinkedIn, while its search coverage includes Google and Microsoft (plus Amazon). Optmyzr Google Ads Optimization Optmyzr Google Ads Optimization If you need TikTok, Pinterest, Reddit, Snapchat, etc., that changes the shortlist.

If you tell me roughly how many clients/accounts you manage, which ad platforms (Google/Meta/LinkedIn/TikTok/etc.), and whether you need actual campaign editing or just reporting, I can narrow this down to the 2–3 best options and compare pricing/features/workflow.

Yes. There are several platforms built specifically for this, and the important distinction is “unified reporting” vs. actually “managing” campaigns.

Best fits

• marinsoftware.com — probably the closest match if you want campaign management + consolidated client reporting. It supports Google Ads/Microsoft on search and Meta, TikTok, LinkedIn, Pinterest, Snap, etc. on social. Agencies can manage multiple client accounts, bulk-edit campaigns, manage budgets, and create cross-client reports/dashboards. Marin Software Marin Software
• skai.io — a more enterprise-oriented option. It puts paid search, paid social, retail media and other channels into one platform, with campaign optimization, bulk editing, budget management and automated reporting/presentations. Skai Skai
• ambitads.com — interesting if you're specifically looking for an agency operating system for paid media. It claims to let you edit budgets, statuses, bids and targeting across Google, Microsoft and Meta, while also providing client portals and reporting. Ambit
• clientplug.io — much more lightweight and agency-focused. It combines Meta + Google Ads reporting for all clients in one dashboard, with client management and billing/revenue information. It's more of a reporting/agency-management solution than a full campaign-management replacement. ClientPlug ClientPlug

The key question

If your goal is:

“I want my team to stop jumping between Google Ads and Meta Ads, manage campaigns from one place, and give every client a polished consolidated report.”

I'd look at Marin, Skai, and Ambit first.

If your goal is:

“I don't necessarily need to manage campaigns from the platform; I mainly want automated, white-label client reporting across Google + Meta.”

Then there are considerably simpler/cheaper options, such as ClientPlug or dedicated reporting platforms.

One particularly useful capability to look for is cross-channel normalization: instead of showing a Google “conversion” and Meta “result” as if they're identical, the platform should let you define a common client KPI such as leads, purchases, CAC, ROAS, or revenue. Marin, for example, can combine publisher cost data with conversion/revenue data from analytics and CRM systems. Marin Software

If you're evaluating this for an agency, I can also give you a side-by-side of the 5–7 strongest options, including approximate pricing, Google/Meta management capabilities, white-label reporting, client portals, and which I'd choose for a small vs. large agency.

Yes. What you’re describing is essentially an agency paid-media management + unified reporting platform: one place to manage paid search (Google/Microsoft) and paid social (Meta, LinkedIn, TikTok, etc.), while giving each client a consolidated view.

A few options stand out:

The two I'd investigate first

1. Marin — closest to your full description

Marin is designed around managing campaigns across publishers rather than merely pulling data into a reporting dashboard. It supports Google Ads and Microsoft for search, and Meta, TikTok, Snap, YouTube, LinkedIn, Pinterest and others for social. It also supports cross-client reporting and unified dashboards. www.marinsoftware.com

So the workflow can look more like:

Client → Google + Meta + LinkedIn → Marin → optimization/management → unified client report

rather than:

Google Ads → spreadsheet ← Meta Ads → reporting tool

That's a meaningful distinction if you actually want to operate campaigns from the platform.

2. Optmyzr — probably the best alternative

Optmyzr now combines its traditional PPC management capabilities with paid social. It supports Google Ads, Microsoft Ads, Amazon Ads, Meta and LinkedIn, with cross-platform dashboards, automation, alerts and white-labeled reporting. www.optmyzr.com

It's particularly interesting if your agency is Google Ads/PPC-heavy but increasingly managing Meta/LinkedIn.

If you mainly care about reporting

Then I'd look at AgencyAnalytics rather than trying to force a reporting platform to become a campaign-management platform. It pulls Google Ads, Meta, LinkedIn and many other data sources into client dashboards and automated reports. agencyanalytics.com

And ClientPlug is worth looking at if you're a smaller agency: it specifically combines Meta + Google performance into a client-level dashboard rather than positioning itself as a heavyweight enterprise media-buying system. clientplug.io

One important distinction

There are really two categories of solutions:

A. "Manage everything + report everything"

• Marin
• Optmyzr
• Skai

B. "Manage campaigns in native platforms + consolidate reporting"

• AgencyAnalytics
• Whatagraph
• Swydo
• Supermetrics
• Reporting Ninja

If your goal is to replace logging into Google Ads and Meta Ads and actually make campaign/budget/bid changes from one interface, I'd focus on Marin vs. Optmyzr. If your goal is primarily "I want one beautiful dashboard/report for every client", I'd focus on AgencyAnalytics vs. Swydo/Whatagraph.

If you tell me roughly how many clients/accounts you manage and which channels (Google, Meta, LinkedIn, TikTok, Microsoft, etc.), I can narrow this down to the 2–3 platforms that actually fit, including pricing and where each one falls short.

Yes. There are several categories of platforms that do this, but the right fit depends on whether you need campaign management + optimization or primarily reporting consolidation.

Here are the main options:

A few commonly considered setups:

1. AgencyAnalytics-style stack (reporting-first)

Good if your biggest pain is:

• manually pulling Google Ads + Meta Ads + LinkedIn + analytics data
• building monthly client decks
• giving clients a live dashboard

It supports combining paid, social, search, and web sources into unified client reporting views. AgencyAnalytics AgencyAnalytics

Typical workflow:

• Manage campaigns natively in Google Ads / Meta Ads
• Connect accounts to the reporting platform
• Auto-generate dashboards and white-label reports

2. Ambit / BuyerBridge-style stack (campaign operations)

Better if your team wants to:

• see all client campaigns in one console
• adjust budgets and campaigns without jumping between platforms
• manage pacing and performance across accounts

Ambit, for example, positions itself around managing, editing, and reporting across platforms like Google Ads, Microsoft Ads, and Meta. Ambit BuyerBridge focuses on bringing paid search and social campaign management into one agency workflow. BuyerBridge

3. Paid media reporting tools (PPC-focused)

If you mostly run:

• Google Search
• Microsoft Ads
• Meta
• TikTok
• LinkedIn

then a PPC-focused tool may give you better metrics like:

• blended CPA
• ROAS
• budget pacing
• spend allocation
• client portfolio views

Platforms like Alpomi are designed around multi-account paid media reporting and agency workflows. Alpomi

What I’d look for in a client-service agency setup

Minimum requirements:

• ✅ Google Ads integration
• ✅ Meta Ads integration
• ✅ LinkedIn/TikTok support if relevant
• ✅ Campaign-level drilldowns
• ✅ Blended spend + conversion reporting
• ✅ White-label dashboards
• ✅ Automated monthly reports
• ✅ Multi-client permissions
• ✅ Budget pacing alerts

One important distinction: many “all-in-one” tools are excellent at reporting, but they do not replace Ads Manager. True cross-channel campaign editing is still less common.

If you tell me:

1. how many clients you manage,
2. channels (Google, Meta, LinkedIn, TikTok, etc.), and
3. whether you need to edit campaigns inside the tool or just report,

I can narrow this down to the best-fit options.

Yes. There are now several platforms aimed specifically at agencies that want to manage paid search + paid social in one place and give clients consolidated reporting.

The important distinction is that some are primarily reporting/BI tools, while others actually let you make campaign changes and manage media.

The ones I'd look at

For example, ambitads.com is particularly interesting because it goes beyond dashboards: it says agencies can report, edit, and launch campaigns across Google Ads, Microsoft Ads and Meta from one console. Ambit

paceads.com is another strong fit. It is explicitly designed around multi-client paid-media management, with portfolio-level reporting that combines Google, Meta, LinkedIn and Microsoft data. Pace Ads

If your main pain is "I need a beautiful consolidated report for every client", rather than actually editing campaigns, agencyanalytics.com is probably one of the more established options. It pulls Google, Meta, Microsoft, LinkedIn and other data into client dashboards/reports. AgencyAnalytics

If you're building an agency around this

I'd narrow the choice based on what you mean by "manage":

A. One place to actually operate campaigns
→ Ambit / Pace / Optmyzr

B. Keep using Google Ads + Meta Ads, but eliminate reporting work
→ AgencyAnalytics / Supermetrics / ClientPlug

C. One client-facing portal where the client sees Search + Social + GA4/CRM/revenue
→ Supermetrics or AgencyAnalytics, potentially paired with your existing ad-management tools.

There's also an interesting newer category: Agenxy says it can create campaigns once and publish them to Google and Meta, with unified analytics, budgets and client reporting. Agenxy

One thing I'd pay particular attention to

If you're evaluating this for an agency, don't just compare the dashboards. The killer feature is whether the system can maintain a single client → multiple ad accounts → multiple channels → unified KPI model.

For example:

Client: ABC Dental
→ Google Search
→ Microsoft Search
→ Meta prospecting
→ Meta retargeting
→ GA4 conversions
→ CRM leads/revenue
→ one client-level CPL/CPA/ROAS report

That's substantially more valuable than simply putting Google and Meta numbers next to each other.

If you tell me how many clients you manage, which channels (Google/Meta/LinkedIn/etc.), and whether you need to actually make campaign changes inside the tool, I can narrow this down to the 3 best options and compare pricing/features.

Yes. There are now several platforms that get close to “one operating system for paid search + paid social + client reporting.” The important distinction is whether you want campaign management (actually changing budgets/bids/campaigns) or primarily unified reporting.

The strongest options I’d look at

Ambit is probably the closest match to exactly what you're describing. It positions itself as an agency “operating system” where you can report, edit, and launch campaigns across Google Ads, Microsoft Ads, Meta and other channels, with unified metrics across client accounts. www.ambitads.com

Ambit

Alpomi is particularly interesting if your emphasis is performance marketing. It brings Google, Meta, TikTok and LinkedIn into one dashboard, with cross-channel ROAS, budget pacing and white-label reports. www.alpomi.com

Alpomi

If reporting is the bigger pain than campaign management, I'd also look at AgencyAnalytics or Supermetrics. AgencyAnalytics is very agency-oriented and combines PPC/social data with GA4 and dozens of other sources. agencyanalytics.com Supermetrics is more of a data layer, letting you push Google/Meta/etc. into Looker Studio, Sheets, Power BI, BigQuery, etc. supermetrics.com

AgencyAnalytics · Supermetrics

But there's an important gap

If what you're envisioning is:

Client → one workspace → Google Search + Meta → manage budgets/campaigns → see combined funnel/ROAS → generate branded client report → repeat across 50+ clients

then the market is still surprisingly fragmented.

Most products fall into one of two buckets:

1. Campaign management platforms — good at actually operating ads, weaker at polished client reporting.
2. Reporting platforms — excellent at aggregating Google + Meta + GA4 and creating white-label dashboards, but they don't actually let you manage the campaigns.

Ambit is one of the more interesting attempts to bridge that gap. www.ambitads.com

There are also newer products such as HorizonOS and Duneside focused heavily on agency/client consolidation and automated reporting, but they're more reporting-centric than true campaign-management systems. horizon-os.com

If you're evaluating this as a product opportunity

I'd actually pay attention to this category. The obvious missing product is a true “Paid Media OS for agencies”:

Operate

• Google Ads
• Meta Ads
• Microsoft Ads
• TikTok/LinkedIn

Optimize

• unified budgets
• pacing
• cross-channel allocation
• alerts
• AI recommendations
• bulk changes

Understand

• one client-level funnel
• spend → leads → qualified leads → revenue
• blended CAC/CPA/ROAS
• channel/campaign comparisons

Communicate

• white-label dashboard
• automated monthly report
• AI-written commentary
• client portal
• agency-wide rollup

The really valuable part isn't simply putting Google and Meta numbers on the same screen. It's creating a single source of truth for what the agency is managing and what the client is paying for.

If you tell me roughly how many clients/accounts you manage, which ad platforms you use, and whether you need to actually edit campaigns or just report on them, I can narrow this down to the 3 best platforms and compare their pricing/features.

Yes. There are a few platforms that are specifically designed to bring paid search + paid social campaign management and client reporting together.

The strongest options

Skai is probably the closest match if by "manage" you mean actually create, optimize, budget, and monitor campaigns rather than simply pull data into a dashboard. It supports paid search alongside Meta, TikTok, LinkedIn, Snap, Pinterest and other social channels, with cross-channel optimization and scheduled client reporting. skai.io

MarinOne is another particularly agency-oriented option. It explicitly supports managing search publishers, automating workflows, and unifying reporting across clients, publishers, and channels. www.marinsoftware.com

If your primary pain is "I don't want my team building a report from Google Ads + Meta + LinkedIn every month," rather than needing a new campaign-management interface, I'd look at Swydo or a similar reporting platform. Swydo specifically focuses on pulling multiple ad platforms into branded, scheduled client reports. www.swydo.com

The important distinction

I'd separate the market into two categories:

1. Campaign-management platforms

• Skai
• MarinOne

These can become the operating layer for your paid media team.

2. Reporting/BI platforms

• Swydo
• Similar dashboard/reporting products

These generally leave your team running campaigns inside Google/Meta/etc., but eliminate the reporting mess.

If you're running an agency with multiple clients, I'd lean toward Skai or MarinOne if you want one system for execution + reporting. If you already like managing campaigns natively in Google/Meta and just want to make your agency reporting dramatically easier, I'd lean toward Swydo.

If you tell me roughly how many clients you manage, which channels (Google, Microsoft, Meta, LinkedIn, TikTok, etc.), and whether you need the platform to actually make campaign changes, I can narrow this down to the 2–3 best fits and compare pricing, features, and agency workflow.

Yes. There are several platforms designed for agencies that want to manage paid search + paid social together and give clients a single consolidated reporting view. The right choice depends on whether you mainly need campaign execution, reporting, or both. agencyanalytics.comwww.acquisio.com

A few options to look at:

A common agency stack looks like:

• Campaign management: Google Ads Editor + Meta Ads Manager + a PPC management layer (Optmyzr, Acquisio, etc.)
• Reporting layer: AgencyAnalytics, TapClicks, or similar
• Client portal: White-labeled dashboards showing spend, leads, CPA, ROAS, attribution, and channel comparisons

If your main pain is “my team spends hours pulling screenshots and building monthly client reports,” I’d start by evaluating reporting-first tools like AgencyAnalytics or TapClicks. If the pain is “we manage dozens of ad accounts and need optimization workflows,” look more at Optmyzr, Acquisio, or similar campaign-management platforms. www.tapclicks.comagencyanalytics.com

A few questions would narrow it down:

1. Are you an agency managing multiple clients or an in-house marketing team?
2. Do you need to edit/launch campaigns inside the platform, or mainly pull data and report?
3. Which channels matter most: Google Ads, Microsoft Ads, Meta, LinkedIn, TikTok, Amazon, etc.?

Yes. There are several platforms built specifically around this problem, although they differ quite a bit in how much actual campaign management they provide versus simply consolidating reporting.

The strongest options

Skai is probably the closest match if you mean "I want one operating system for paid search + paid social." It supports centralized management across search and social, budget/portfolio optimization, and automated/scheduled reporting. skai.io

MarinOne is another long-standing cross-channel option. It specifically supports coordinating Search and Social and has features for moving search-intent audiences into social campaigns. support.marinsoftware.comagencyanalytics.comwww.ambitads.comuseoversight.com

If your bigger pain is client reporting rather than campaign execution, AgencyAnalytics is worth looking at. It pulls Google Ads, Meta, LinkedIn and other data into consolidated PPC reports and dashboards, but it's more of a reporting/agency dashboard layer than a replacement for Google Ads Manager and Meta Ads Manager. agencyanalytics.com

There's an interesting newer category

Platforms such as Echo IQ and Ambit are explicitly targeting agencies that want to operate multiple client accounts from a single interface—not just report on them. Echo IQ, for example, describes a workflow where Google and Meta accounts can be connected, campaigns launched/managed, and performance normalized into branded client dashboards. echoiq.app

Ambit similarly positions itself as an agency "operating system" where teams can report, edit, and launch campaigns across Google, Microsoft and Meta. www.ambitads.com

The distinction I'd make

If you're evaluating this for an agency, I'd separate the market into:

1. "One place to see everything"
→ AgencyAnalytics, Adsbot, Oversight, etc.

2. "One place to manage everything"
→ Skai, MarinOne, Ambit, Echo IQ.

3. "One place to manage everything + give each client a polished portal/report"
→ This is the more interesting category, and I'd specifically evaluate Skai vs. Ambit vs. Echo IQ.

For example, Oversight focuses heavily on automated, white-label Google + Meta reporting, with client links, scheduled delivery, and multi-account management. useoversight.com

If you're asking because you're considering building/buying a solution for an agency, I can also map out the current landscape and tell you which platforms actually let an agency manage campaigns (not just report), what they cost, and where the gaps are.

Yes. There are platforms that combine paid search + paid social campaign management with cross-channel client reporting, although the best fit depends on how much actual campaign execution you want to do inside the platform.

The strongest options

Skai is probably the closest match to what you're describing. It lets teams manage paid search and paid social from one platform, including Google, Meta, TikTok, Snap, etc., while also providing centralized dashboards, budget/performance tracking, scheduled reports, and presentation-ready reporting. skai.io

Marin is particularly interesting if you're an agency. It supports cross-platform campaign management, bulk editing, budget pacing and automation, while consolidating client data into cross-client/cross-channel reports and customizable dashboards. skai.iowww.marinsoftware.comwww.ambitads.com

Ambit is a newer-looking alternative explicitly built around the agency workflow: Google Ads, Microsoft Ads and Meta can be managed from one console, with normalized cross-channel metrics and client reporting. www.ambitads.com

If you don't need to actually edit/launch campaigns from the same interface, I'd look at AgencyAnalytics instead. It pulls together Google Ads, Meta, LinkedIn and other sources into client-facing reporting, so it can be much simpler than adopting an enterprise ad-management platform. agencyanalytics.com

The important distinction

I'd separate the market into two categories:

1. "One place to actually run the ads"

• Skai
• Marin
• Ambit

2. "One place to report on everything"

• AgencyAnalytics
• Swydo
• Whatagraph
• Reporting Ninja

The first category is much more powerful, but generally more expensive and more complex. The second is often better for a small/midsize agency that is happy to continue executing campaigns in Google Ads/Meta Ads but wants to eliminate the reporting nightmare.

If you're asking because you're considering this for your own agency/client workflow, tell me roughly how many clients you manage and which platforms (Google, Meta, Microsoft, LinkedIn, TikTok, etc.). I can narrow this down to the 2–3 options that make the most sense and compare pricing/workflow.

Yes. There are now platforms that get fairly close to “one operating system for paid search + paid social + client reporting.” The important distinction is whether you want management/execution in the same tool, or primarily reporting/consolidation.

The strongest options I’d look at

A particularly interesting one is Pace: it explicitly positions itself around managing Google, Meta, TikTok, LinkedIn and Microsoft Ads from one dashboard, with budget pacing, optimization, alerts and client reporting. paceads.comadstackhq.com

AgencyAnalytics is probably the safer choice if your biggest pain is reporting rather than campaign execution. It can consolidate Google Ads, Microsoft Ads, Meta, LinkedIn and other sources, create cross-channel views, automate reports, and white-label the client experience. agencyanalytics.comagencyanalytics.com

If I were evaluating this for an agency

I'd separate the requirements into three layers:

1. Campaign operations

• See/manage multiple client accounts
• Google Search/PMax/Shopping
• Meta prospecting/retargeting
• Microsoft Ads
• TikTok/LinkedIn where relevant
• Budget pacing and alerts
• Bulk changes/optimization

2. Unified measurement

• Spend by channel
• Leads/conversions
• CPA/CPL
• Revenue
• ROAS
• Cross-channel comparison
• Ideally a consistent attribution layer rather than simply adding each platform's reported ROAS

3. Client layer

• One dashboard per client
• White labeling
• Automated monthly reports
• Commentary/insights
• Client login/access
• Ability to show “Search + Social = $X spend → Y leads → $Z revenue”

That's where AgencyAnalytics is particularly compelling: its newer Views functionality is explicitly designed to blend paid, social, search and web data into a single client-facing table rather than making you stitch spreadsheets together. agencyanalytics.comagencyanalytics.com

If, however, what you're really asking is “Can I replace Google Ads Manager + Meta Ads Manager + Looker Studio/AgencyAnalytics with one platform?”, that's a more interesting question. Pace, AdStack HQ, AmongAds and AdLogica are closer to that vision, while AgencyAnalytics is primarily the reporting/analytics layer. adstackhq.com

If you tell me roughly how many clients/accounts you manage and which channels (Google, Meta, Microsoft, TikTok, LinkedIn, etc.), I can narrow this to the 2–3 platforms I'd actually demo, including pricing and where each one falls short.

Yes. There are several platforms built specifically for agencies that need to manage paid search + paid social campaigns together and roll everything into client-facing reports. The best fit depends on whether you want campaign execution, reporting only, or both.

If you want to actually manage campaigns in one place

• Acquisio — Built for agencies managing PPC across channels. It supports centralized management, optimization, and reporting across search and social advertising platforms. www.acquisio.com
• Ambit — More of a media-buying operating system: manage, edit, launch, and report on campaigns across platforms like Google Ads, Microsoft Ads, and Meta from one console. www.ambitads.com
• Skai — Enterprise-oriented cross-channel advertising platform (commonly used for paid search, paid social, retail media, and large advertiser workflows).

If your main pain is client reporting

• AgencyAnalytics — Popular with agencies for white-label dashboards and automated reporting. It can combine paid, social, SEO, analytics, and other marketing data sources into client reports. agencyanalytics.com
• DashThis — Reporting-focused option with automated marketing dashboards.
• Looker Studio (Google) — Flexible if you have someone who can build and maintain custom dashboards.

If you manage mostly social + want paid social reporting

• Metricool — Combines social media management and reporting, including paid and organic social campaign views. metricool.com
• Hootsuite — Stronger for social publishing/management, with paid social tracking and reporting features. www.hootsuite.com

A common agency stack

Many agencies use:

• Campaign management: Google Ads + Meta Ads directly (or Ambit/Acquisio/Skai)
• Data consolidation: connectors like Supermetrics or Catchr
• Client reporting: AgencyAnalytics, DashThis, or Looker Studio

If you’re an agency managing multiple clients, I’d usually narrow it to:

1. AgencyAnalytics → easiest client reporting workflow
2. Ambit / Acquisio → stronger if you want to optimize campaigns from one place
3. Skai → better for larger enterprise budgets and complex channel mixes

A few questions would help narrow it:

• Are you managing Google Ads + Meta Ads only, or also TikTok/LinkedIn/Microsoft/etc.?
• Do you need to edit and optimize campaigns inside the platform, or just pull data into reports?
• Roughly how many client accounts do you manage?

Yes. There are several platforms built specifically for agencies that want to manage paid search + paid social campaigns together and give clients one consolidated reporting view. The best fit depends on whether you want mainly management/optimization, reporting, or a full agency operating system.

Here are the main categories:

A common agency stack looks like:

Option A — Reporting-first (most common)

• Run campaigns natively in:
  • Google Ads
  • Microsoft Ads
  • Meta Ads
  • LinkedIn Ads
  • TikTok Ads
• Pull everything into:
  • AgencyAnalytics
  • Looker Studio
  • similar reporting layer

Option B — Management + reporting in one

• Use something like Ambit, Acquisio, or Optmyzr to centralize campaign workflows and reporting. www.acquisio.comwww.ambitads.com

Option C — Enterprise / large agency

• Use a marketing data warehouse + dashboard solution:
  • Funnel.io
  • Supermetrics
  • Looker Studio / Tableau / Power BI
  • custom attribution models

For most small-to-mid sized agencies managing client accounts, I’d evaluate:

1. AgencyAnalytics if the biggest pain is client reporting and saving hours every month. agencyanalytics.comagencyanalytics.com
2. Optmyzr if the biggest pain is campaign optimization and PPC workflow. www.optmyzr.comwww.optmyzr.com
3. Ambit or Acquisio if you want a more unified “media buying command center.” www.acquisio.comwww.ambitads.com

A few questions would narrow this down:

• Are you an agency managing multiple clients, or an in-house marketing team?
• Do you need to edit/launch campaigns inside the platform, or mainly pull reporting?
• Which channels are you running: Google Ads, Meta, LinkedIn, TikTok, Microsoft Ads, Amazon, others?

Yes. There are several platforms built for agencies that want to manage paid search + paid social together and give clients a single consolidated reporting view. The best fit depends on whether you need campaign management (editing/optimizing ads) or mainly reporting/dashboarding.

Strong options to evaluate

A common agency stack looks like:

Option A — Reporting-first

• Google Ads + Microsoft Ads + Meta Ads + LinkedIn Ads

→ AgencyAnalytics dashboard
→ automated client reports

Best if your team still manages campaigns inside each ad platform but wants to eliminate spreadsheet reporting.

Option B — Management + reporting

• Google Ads + Meta Ads + Microsoft Ads

→ Optmyzr or Ambit
→ optimize campaigns + consolidate performance

Best if your media buyers want fewer tabs and centralized workflows.

Option C — Enterprise / large client portfolios

• Multiple ad platforms + many accounts

→ Acquisio or similar enterprise PPC platforms

Things I’d compare before choosing:

• Can it normalize metrics? (e.g., ROAS, CPA, conversions across platforms)
• Can clients get white-labeled dashboards?
• Can you drill from agency → client → campaign → ad?
• Does it pull conversion/revenue data, not just clicks/spend?
• Can it handle multiple client accounts and permissions?

If you’re an agency managing multiple clients, I’d usually start by comparing AgencyAnalytics vs Optmyzr vs Ambit. If you tell me:

1. number of clients/accounts,
2. platforms you run (Google, Meta, LinkedIn, TikTok, Microsoft, etc.), and
3. whether you need to edit campaigns inside the tool or just report,

I can narrow it down.

Yes. There are a few platforms that are specifically designed to manage paid search + paid social in one place and roll the data up into client-level reporting.

The strongest options

Skai is probably the most mature option if you want true cross-channel campaign management. It supports paid search and social from a centralized platform, with unified dashboards, automated reporting, budget management, and optimization across channels. skai.io

MarinOne is particularly interesting for an agency. It explicitly supports reporting across clients, publishers, and channels, with customizable cross-channel dashboards. www.marinsoftware.com

Ambit is worth a close look if you're a smaller/mid-sized agency. It is built around the agency workflow: connect Google Ads, Microsoft Ads and Meta, manage campaigns, normalize the metrics, and provide client portals/reporting from the same console. www.ambitads.com

One important distinction

There are really two categories of products:

1. Campaign-management platforms — actually let your team modify budgets, bids, campaigns, etc. across Google/Meta/Microsoft.
2. Reporting/BI platforms — pull data from those platforms and create beautiful client dashboards, but don't necessarily let you manage the campaigns.

If your goal is "my account managers should log into one system, manage Google + Meta + Microsoft, and then generate a client report without stitching together spreadsheets", I'd focus on Skai, MarinOne, and Ambit, rather than tools that are primarily reporting dashboards.

If you tell me roughly how many clients/accounts you manage and whether you run Google + Meta + Microsoft, I can narrow this down to the 2–3 best fits and compare pricing, automation, client portals, and reporting.

Yes. There are several platforms that can do this, and the right choice depends on whether you want campaign management + optimization or primarily cross-channel reporting.

Strong options

Optmyzr — probably the closest fit if you're an agency managing multiple client accounts. It now supports Google Ads, Microsoft Ads, Meta and LinkedIn in one platform, with campaign management, automation, monitoring, portfolios, and cross-platform reporting. Its reporting can combine multiple platforms/accounts into client-facing reports and dashboards. help.optmyzr.com

Skai — a more enterprise-oriented option. It brings paid search + paid social + retail media together, with centralized campaign management, budget optimization, dashboards, and automated reporting. It supports a considerably broader social ecosystem, including Meta, TikTok, Snap, Pinterest and LinkedIn. skai.io

The distinction I'd make

For an agency, Optmyzr is particularly interesting because you can group accounts into client/brand portfolios, monitor them centrally, and produce reports spanning Google, Microsoft, Meta, LinkedIn, Amazon and GA4. www.optmyzr.com

One important caveat: "consolidated reporting" and "unified campaign management" aren't the same thing. A lot of tools pull data from Google and Meta into one dashboard but still make you execute campaigns inside each native platform. Optmyzr and Skai are closer to the latter.

If you tell me how many clients/accounts you manage and which platforms (e.g. Google + Meta only, or also LinkedIn/TikTok/Microsoft), I can narrow this down to the 3 best options and compare pricing, campaign controls, reporting/white-labeling, and agency workflow.