ChatGPT answers, unedited

For your use case—multiple brands + seasonal campaigns + fast cloning + scheduled deployment—I’d shortlist Optmyzr first, with Search Ads 360 as the enterprise alternative.

My recommendation: Optmyzr

optmyzr.com is particularly well suited if your team needs to repeatedly take a proven campaign structure and adapt it for different brands/seasons.

• Clone existing campaigns: Its Campaign Creation tool can duplicate campaigns and let you modify the copy before pushing it live. Optmyzr Help Center
• Reusable templates: Rapid Campaign Launcher supports reusable templates with dynamic placeholders, so you can maintain a standard seasonal structure and swap brand/category-specific elements. Optmyzr Google Ads Optimization
• Schedule activation/deactivation: Campaign Automator can pause or enable templates on a chosen frequency, date and time—useful for Black Friday, holiday, back-to-school, etc. Optmyzr Help Center
• Multi-account scaling: Global Templates can create/update campaigns across multiple accounts from one template. Optmyzr Help Center
• Google + Microsoft Ads: Optmyzr's campaign automation supports both platforms. Optmyzr Google Ads Optimization
• Review before launch: You can keep changes in draft/review and explicitly apply them rather than having everything immediately pushed live. Optmyzr Help Center

When I'd choose Search Ads 360 instead

marketingplatform.google.com makes more sense if you're an enterprise advertiser already heavily invested in Google's marketing stack, especially if you need centralized management across a large number of accounts/channels.

SA360 has campaign templates that automate creation of campaigns, ad groups and other objects, plus bulk operations and automated rules. Google Support Google Support

The tradeoff is that I'd expect more implementation overhead than Optmyzr for the very specific workflow of "take our seasonal campaign template → clone it for Brand A/B/C → schedule launch → schedule shutdown."

How I'd structure your workflow

I'd build a reusable Seasonal Campaign Template in Optmyzr:

Master Template
→ Brand
→ Season/Event
→ Product/category
→ Geography
→ Budget
→ Launch date
→ End date
→ Brand-specific copy/assets

Then your team can essentially turn:

"Holiday 2026 for 12 brands"

into a controlled batch of campaign deployments rather than rebuilding 12 campaigns manually.

If your campaigns are mostly standard Search campaigns rather than feed/inventory-driven, I'd use Rapid Campaign Launcher/templates + campaign duplication, rather than Campaign Automator. Campaign Automator becomes especially attractive when campaign structure should be generated/updated from a spreadsheet, feed, inventory, pricing, or other data source. Optmyzr Help Center Optmyzr Google Ads Optimization

Bottom line:
Optmyzr = best fit for your described workflow.
SA360 = better if you're an enterprise operation needing broader Google-centric campaign orchestration.

If you tell me roughly how many brands/accounts and campaigns you deploy per season, and whether you run Google only or Google + Microsoft, I can give you a more concrete Optmyzr vs SA360 vs Google Ads Editor/scripts recommendation.

If you’re running seasonal search campaigns across multiple brands, I’d choose based on how much automation you need:

My pick: Skai

For your specific workflow—seasonal → clone a proven campaign → modify brand/market/promo details → schedule → deploy across accounts—Skai is the strongest fit.

Its Campaign Mirroring can replicate campaigns within and across media platforms, while its scheduled/automated actions can handle recurring campaign changes, promotions, budgets, statuses, and other settings. It also supports bulk editing and spreadsheet-based bulksheets. skai.io

That matters because you don't just want a tool that copies campaigns; you want a repeatable seasonal deployment workflow.

Skai Paid Search

If you want the simplest/cheapest solution

Google Ads Editor is remarkably good if most of your activity is Google Search and you don't need sophisticated cross-account automation. It can manage multiple accounts, bulk-edit, copy campaigns/ad groups, import/export changes, and make changes offline before publishing. support.google.com

It also supports bulk ad schedules and copying schedules between campaigns. support.google.com

Google Ads Editor

My practical recommendation:

• <10 brands / mostly Google: Google Ads Editor + Google Ads Scripts.
• 10s of brands, multiple markets, recurring seasonal launches: Skai.
• Google + Microsoft and you want centralized workflows: Skai becomes considerably more compelling.
• Microsoft is secondary: use Google Ads as the campaign source and scheduled Google Import into Microsoft Ads; Microsoft supports recurring daily/weekly/monthly imports. about.ads.microsoft.com

If you tell me roughly how many brands/accounts, Google vs. Microsoft split, and how often you launch seasonal campaigns, I can narrow this to the best 2–3 options and estimate the operational savings.

For your use case—seasonal campaigns across multiple brands, where speed and repeatability matter more than deep bid optimization—I’d shortlist these:

Best overall: Optmyzr

Optmyzr is probably the strongest fit if you have a recurring workflow like:

Master seasonal campaign → clone/customize for each brand → schedule activation → deploy across accounts → pause after season.

Its Rapid Campaign Launcher lets you create reusable campaign templates and apply them across multiple Google Ads and Microsoft Ads accounts, specifically targeting teams with similar campaign structures. Optmyzr Help Center Optmyzr Help Center

For more data-driven seasonal campaigns, its Campaign Automator can create and maintain campaigns from a feed/data source and run on a schedule. Optmyzr Google Ads Optimization Optmyzr Help Center

optmyzr.com

Best free/native option: Google Ads Editor

If you're Google Ads-only, don't overlook Google Ads Editor. It's free and excellent for bulk cloning, editing and deploying campaigns. It supports multiple accounts, copy/paste of campaigns, and bulk imports. Google Help Google Help

The limitation is orchestration: Editor is great for building and uploading, but it isn't really a seasonal campaign automation platform. You'd still need Google Ads scheduling, scripts, or another automation layer to handle the recurring lifecycle. Google Help Google Help

ads.google.com

How I'd choose

My recommendation: If you're doing this repeatedly for multiple brands, I'd use Optmyzr as the campaign deployment/automation layer, with a standardized master template for each campaign type (e.g. Black Friday, Christmas, back-to-school, Valentine's). That gives you a much more scalable process than manually cloning campaigns every season. Optmyzr also supports scheduled automation and cross-account management. Optmyzr Help Center Optmyzr Google Ads Optimization

If you tell me how many brands/accounts you manage, Google vs. Microsoft, and roughly how many seasonal campaigns you launch per year, I can narrow this down to the best 2–3 platforms and the exact workflow I'd use.

For a team running seasonal search campaigns across multiple brands, the best solution is usually not a single tool but a stack built around templates + bulk deployment + automation. The right choice depends on how many accounts/brands you manage and whether you need cross-channel control.

Here are the strongest options:

My recommendation by scenario

If you manage dozens of brands/accounts:

• Use Search Ads 360 + campaign templates.
• Build evergreen campaign frameworks (e.g., Holiday, Back-to-School, Black Friday, Clearance).
• Swap variables:
  • brand name
  • promo dates
  • offers
  • landing pages
  • budgets
  • geo targets
  • keyword sets

If you manage fewer than ~20–30 brands:

• Use Google Ads Editor + a spreadsheet-driven process.
• Maintain a master template:
  • Campaign tab
  • Ad group tab
  • Keyword tab
  • RSA asset tab
  • Extensions tab
  • Budget/schedule tab
• Duplicate → replace variables → upload.

Google specifically supports large-account workflows through manager accounts, bulk edits, scripts, spreadsheet uploads, and Google Ads Editor for creating and modifying campaigns at scale. support.google.com

If you run the same promotions every year:
Consider building a “campaign factory”:

1. Master campaign templates by season.
2. Naming convention rules.
3. Automated QA checks.
4. Scheduled activation/deactivation.
5. Budget ramp rules.
6. Reporting dashboards.

A typical seasonal workflow:

T-60 days

• Clone previous year campaign.
• Update keywords, offers, landing pages.

T-30 days

• Upload ads/assets.
• QA tracking and approvals.

Launch day

• Activate campaigns automatically.
• Increase budgets via rules/scripts.

Post-season

• Pause campaigns.
• Archive winning structures for next year.

For a multi-brand operation, I’d generally rank them:

1. Search Ads 360 — best enterprise solution
2. Google Ads Editor + scripts + templates — best value and speed
3. Optmyzr — best automation layer for agencies
4. Microsoft Advertising Editor — useful companion for Bing expansion and bulk operations learn.microsoft.com

If you share roughly number of brands, number of Google Ads accounts, and whether you also run Microsoft Ads, I can narrow this to a recommended architecture.

For your use case—seasonal search campaigns across multiple brands, where speed and repeatability matter more than sophisticated bid optimization—I’d put Optmyzr at the top of the list.

Best fit: Optmyzr

Optmyzr

Its combination of templates + cloning + cross-account deployment + scheduling maps unusually well to seasonal campaign workflows:

• Clone existing campaigns and modify them rather than rebuilding from scratch. help.optmyzr.com
• Rapid Campaign Launcher lets you create reusable master templates and apply them across multiple Google Ads accounts, with dynamic placeholders for things like brand/category. help.optmyzr.com
• Global Templates can maintain standardized structures across multiple accounts and can run on a schedule. help.optmyzr.comhelp.optmyzr.comadalysis.com
• Account Blueprints let you schedule recurring or one-time workflows across multiple Google and Microsoft Ads accounts. help.optmyzr.com
• It supports both Google Ads and Microsoft Ads, which is useful if your seasonal process spans both platforms. www.optmyzr.com

For example, you could create a master "Holiday Sale – Search" template:

Brand → Season → Category → Campaign → Ad groups → Keywords → RSA/assets

Then use placeholders such as {brand}, {season}, {offer}, and {landing_page} and deploy the appropriate version to each brand/account.

How I'd rank the alternatives

Adalysis is worth considering if your bigger priority is bulk campaign construction and ad testing. Its campaign builder can create hundreds of campaigns from uploaded data, and it has strong RSA/asset management. adalysis.com

My recommendation

If you're launching dozens/hundreds of similar seasonal campaigns, I'd choose:

Optmyzr + standardized master templates + scheduled deployment

rather than trying to make Google Ads Editor your primary system.

The key distinction is that Optmyzr gives you an actual repeatable campaign factory, rather than merely a faster way to copy/paste campaigns. Its Campaign Automator can also create/update campaigns from feeds and schedules, which becomes particularly useful when seasonal campaigns are driven by product inventory, promotions, or changing offers. help.optmyzr.com

If you tell me roughly how many brands/accounts you manage, Google vs. Microsoft split, and whether your seasonal campaigns are mostly copies of prior campaigns or generated from a product/promo spreadsheet, I can recommend the exact setup and compare Optmyzr vs. Skai vs. Adalysis vs. a custom Google Ads Script/API workflow for your operation.

For your use case—seasonal search campaigns across multiple brands, with a premium on scheduling, cloning, and fast deployment—I’d put Optmyzr at the top of the list.

My ranking

Why Optmyzr fits especially well: its current Campaign Creation tools can duplicate existing campaigns, use reusable templates, and create Search campaigns quickly. Its Account Blueprints let you schedule recurring or one-time workflows across multiple Google Ads and Microsoft Ads accounts. updates.optmyzr.comhelp.optmyzr.com

For highly repeatable seasonal campaigns, Campaign Automator is even more relevant: you can create reusable campaign templates, pull inputs from sources such as Google Sheets/feeds, and schedule templates to create/update campaigns automatically. It also supports Microsoft Ads. help.optmyzr.com

Where Google Ads Editor fits

Google Ads Editor is an excellent free option for cloning and bulk deployment. You can copy/move campaigns, search/replace text, work across multiple accounts, review changes, and upload them in bulk. updates.optmyzr.comsupport.google.com

But it isn't really a seasonal campaign orchestration system. Your team still has to initiate the work and manage the recurring schedule/process.

What I'd do for your setup

If you have, say, 10+ brands with recurring Black Friday / holiday / back-to-school / spring-sale campaigns, I'd build:

Master campaign template → brand-specific variables → scheduled launch → review/approval → bulk deployment → scheduled pause/end

Optmyzr is particularly well suited to that workflow because its Blueprints can standardize the process across accounts, while Campaign Creation/Automator handles the repetitive campaign construction. help.optmyzr.comhelp.optmyzr.com

If you tell me roughly how many brands/accounts you manage and whether you're running Google only or Google + Microsoft, I can narrow this down to the best 2–3 platforms and explain the tradeoffs/cost structure.

For a multi-brand setup where seasonal campaigns need to be cloned, date-controlled, reviewed, and deployed quickly, I’d recommend a Google Ads Editor + Google Ads Manager Account + lightweight automation/scripts stack.

My ranking

Why Google Ads Editor is my first choice: it is specifically built for bulk campaign management, supports offline editing, search/replace, moving items, undo/redo, and lets you review changes before posting. business.google.com

More importantly for your use case, Google supports copying campaigns across accounts through Google Ads Editor or a Manager Account, including campaign structure, ads, keywords, negatives, targeting and bid strategies. support.google.com

The workflow I'd build

1. Maintain a "master" campaign per brand/season

For example:

BRAND → SEASON → CATEGORY → MARKET

Keep the master campaign fully QA'd with naming conventions, negatives, tracking, audiences, bidding defaults, etc.

2. Clone with Editor

At the start of a seasonal push:

Master → duplicate → change brand/season/market variables → bulk QA → post

This is substantially faster than rebuilding campaigns individually.

3. Use labels as your automation layer

Something like:

• SEASON_SUMMER_2026
• SEASON_HOLIDAY_2026
• BRAND_NIKE
• LAUNCH_2026-11-15
• PAUSE_2027-01-05

Google Ads scripts can use labels to identify groups of campaigns and automate actions across them. Google specifically documents using labels to pause/enable groups of campaigns on a schedule. developers.google.com

4. Automate launch/pause

For truly hands-off seasonal activation, use Google Ads Scripts (or the API if you have engineering resources) to:

• enable campaigns on launch date
• pause them after the season
• apply/remove labels
• modify budgets
• adjust schedules
• generate QA/reporting alerts

Scripts can directly create and manage ad schedules as well. developers.google.com

5. Use Editor for the human-controlled deployment

I'd keep the final deployment step in Editor rather than trying to automate everything. You get a very useful review-before-posting checkpoint, which is valuable when multiple brands and potentially large budgets are involved. business.google.com

If you also run Microsoft Ads

Then I'd pair it with Microsoft Advertising Editor. It supports bulk edits, offline work, multiple accounts, and copy/paste between accounts. learn.microsoft.com

Microsoft also now supports scheduled recurring Google Imports, so if Google is your campaign source of truth, you can automatically keep Microsoft campaigns synchronized on a daily, weekly, or monthly basis. www.about.ads.microsoft.com

What I'd choose for your operation

If you're managing dozens/hundreds of seasonal campaigns across multiple brands:

Google Ads Manager Account
↓
Google Ads Editor — clone/bulk edit/QA/deploy
↓
Labels + Scripts — schedule activation/deactivation
↓
Microsoft Advertising Import/Editor — replicate to Microsoft where applicable

That gives you the best balance of speed + repeatability + control, without needing to build a full custom campaign-management platform.

If you're looking for a third-party platform specifically designed around agency workflows (templates → clone → schedule → approvals → deploy across many brands/accounts), I can also compare the major options like Skai, Marin, Optmyzr, Search Ads 360, and Adalysis and tell you which is best for this exact workflow.

If you're running seasonal search campaigns across multiple brands/accounts, I’d rank the options this way:

1. Best overall: Optmyzr Campaign Automator

This is probably the closest match to your workflow. It combines templates + cloning/reuse + scheduling + multi-account deployment rather than making you do each step manually.

• Reusable campaign templates: define the campaign/ad-group/keyword structure once and reuse it. help.optmyzr.com
• Global templates: one template can create/update campaigns across multiple accounts, which is particularly useful when your brands have standardized structures. help.optmyzr.comsupport.google.comlearn.microsoft.comhelp.optmyzr.com
• Scheduled activation: templates can be automated to pause/enable at specified frequencies, dates, and times. help.optmyzr.com
• Bulk automation: multiple templates across accounts can be scheduled together. updates.optmyzr.com
• It supports Google and Microsoft Search/Display, so you aren't necessarily building a separate process for each platform. www.optmyzr.com

For something like:

12 brands × 4 seasonal events × recurring campaign structures

I'd favor this over manually cloning campaigns in each ad platform.

2. Best native/free-ish workflow: Google Ads Editor

If you're primarily on Google Ads and don't need sophisticated automation, Google Ads Editor is excellent for rapid cloning. Google explicitly supports copying campaigns between accounts through Editor, and you can copy/paste schedules as well. support.google.com

The drawback is that it's more of a powerful bulk-editing tool than a true seasonal campaign orchestration system. Someone still needs to initiate the deployment.

3. Best for enterprise/many-account governance: Search Ads 360

If you're managing a substantial portfolio of brands/accounts and need centralized enterprise campaign management, Search Ads 360 is worth considering. Its templates are designed to automate creation of campaigns, ad groups, and other Search Ads 360 objects. support.google.com

It's likely overkill if your primary problem is simply "Black Friday campaign needs to be cloned and launched across 15 brands."

4. Microsoft-heavy accounts: Microsoft Advertising Editor

For Microsoft Ads, Microsoft Advertising Editor is the obvious native companion. It supports multiple accounts, bulk changes, cross-account copy/paste, and offline editing followed by one-click upload. learn.microsoft.com

My recommendation for your specific use case

I'd choose Optmyzr if the goal is to turn seasonal campaigns into a repeatable operating system rather than just make bulk edits faster. Its Global Templates + Campaign Automator combination is particularly well aligned with multi-brand seasonal work. help.optmyzr.comsupport.google.comlearn.microsoft.comhelp.optmyzr.com

A good setup would be one master template per seasonal campaign type, with brand-specific fields supplied through a spreadsheet/feed, then scheduled activation/deactivation around each seasonal window. That gets you much closer to "prepare once, approve, deploy everywhere" than traditional campaign cloning.

If you’re running seasonal search campaigns across multiple brands, I’d separate the problem into campaign production and campaign activation.

My recommendation

Best overall setup: Google Ads Editor + Google Ads automated rules, with a centralized campaign template/process.

If you're doing this at agency scale

I'd actually build a "seasonal campaign factory" rather than relying purely on the ad-platform UIs:

1. Master template

• Brand
• Season/event
• Campaign naming convention
• Geography
• Keywords
• Ads/assets
• Landing pages
• Budgets
• Ad schedules
• Labels

2. Clone/customize

• Use Google Ads Editor to duplicate the proven campaign structure.
• Use find/replace or bulk edits for brand, season, dates, offers and URLs.
• Keep campaigns paused during preparation.

3. QA

• Check naming
• URLs
• dates
• geo targeting
• budgets
• negatives
• ad copy
• tracking
• campaign/ad schedules

4. Deploy

• Post the finished campaigns in bulk.
• Use automated rules to activate and deactivate them on the required dates. Google explicitly supports this seasonal workflow. support.google.comsupport.google.com

5. Reuse next season

• Your prior campaign becomes the starting template rather than rebuilding from scratch.

Where I'd consider a third-party platform

If you're managing dozens/hundreds of brands/accounts, need approvals, centralized templates, recurring deployment workflows, or want non-specialists to trigger campaigns, then I'd evaluate an enterprise PPC management/automation platform rather than just Editors.

But if the core requirement is simply "clone 20–100 seasonal campaigns, change the relevant fields, QA them, and launch them quickly", I'd start with Google Ads Editor + automated rules. It's free, supports multiple accounts, and gives you both bulk campaign construction and scheduling/activation. support.google.comsupport.google.com

If you tell me roughly how many brands/accounts and campaigns you deploy per season, and whether you're running Google only or Google + Microsoft, I can narrow this down to the best 2–3 platforms for your workflow.

For multi-brand seasonal search campaigns where the priority is schedule → clone → localize → deploy quickly, the best solution usually depends on whether you manage mostly Google Ads, multi-channel paid media, or large agency-style account volumes.

Best overall for Google Search at scale: Optmyzr

Best fit: Teams running many Google Ads accounts/campaigns with repeatable seasonal structures.

Why it fits:

• Campaign templates and reusable workflows
• Bulk campaign creation and edits
• Rules-based automation for launches, pauses, budgets, and promotions
• Strong MCC/multi-account workflows
• Good for “clone last year’s holiday campaign, update dates/offers, push live”

Seasonal use case:

“Clone 2025 Black Friday campaigns → swap promo messaging → update budgets → schedule activation → deploy across 30 brands.”

Best for enterprise-scale search operations: Search Ads 360

Best fit: Large brands/agencies managing hundreds of campaigns across many advertisers.

Strengths:

• Centralized management across accounts
• Automated rules and scheduling
• Feed-based campaign management
• Templates and inventory-driven campaign generation

Choose this if:

• You have many brands
• You need governance, approvals, and enterprise reporting
• Campaigns are generated from feeds/catalogs

Best for cross-channel campaign templates: Skai

Best fit: Teams managing search plus paid social, retail media, and other channels.

Strengths:

• Campaign workflows across channels
• Bulk operations
• Automation and reporting
• Enterprise collaboration

Best lightweight/high-speed option: Google Ads Editor

Best fit: Smaller teams that need fast cloning and deployment without buying another platform.

Strengths:

• Copy/paste entire campaigns
• Bulk edits
• Offline changes
• Fast uploads

Weakness:

• Scheduling and orchestration are more manual.

My recommendation by operating model

A strong seasonal workflow usually looks like:

1. Build a master campaign template per brand/category
2. Clone campaigns from templates
3. Apply brand variables:
   • promo dates
   • landing pages
   • budgets
   • geo targets
   • keyword sets
   • ad copy
4. Schedule:
   • pre-launch
   • launch
   • promo end
   • rollback to evergreen
5. Monitor with automated rules

For a multi-brand operation, I would generally avoid managing this purely inside the Google Ads UI; the time savings from templates and bulk deployment become significant. adscockpit.io

If you share:

• number of brands,
• number of Google Ads accounts,
• approximate campaigns launched per season,
• whether campaigns are mostly Search vs Shopping/PMax,

I can narrow this to a specific stack.

For a multi-brand team running seasonal search campaigns, the best solution usually depends on whether your bottleneck is campaign creation/deployment speed or ongoing optimization. For your specific needs — scheduling, cloning, and rapid deployment — I’d prioritize platforms with strong templates, bulk operations, and governance. www.keywordme.ioadscockpit.iowww.designrush.com

Best-fit options by operating model

What I’d implement for seasonal campaigns

A strong workflow looks like:

1. Create master campaign templates
   • Naming conventions
   • Tracking parameters
   • Budgets
   • Bid strategies
   • Audience settings
   • Extensions/assets
   • Seasonal copy placeholders

2. Clone by brand + market
   • Brand A → Brand B
   • US → Canada
   • Holiday → Clearance → Spring launch

3. Use scheduled activation
   • Build campaigns weeks ahead
   • Keep paused
   • Automatically enable at launch date
   • Automatically pause after the promotion ends

4. Maintain a campaign library
   • “Black Friday Search Template”
   • “Back-to-School Template”
   • “Product Launch Template”
   • “Competitor Defense Template”

My recommendation for most multi-brand teams

• Under ~10 brands / mostly Google Ads: Google Ads Editor + a well-maintained spreadsheet/template system is often the fastest and lowest-cost approach. www.keywordme.io
• 10–50+ brands or many markets: evaluate SA360 or an enterprise PPC management platform. www.keywordme.ioadscockpit.iowww.designrush.com
• Agency model with frequent launches: choose a platform that supports reusable campaign templates and bulk deployment rather than just bid optimization. www.keywordme.ioadscockpit.iowww.designrush.com

If you share:

• number of brands,
• Google Ads only vs Google + Microsoft,
• monthly campaign launches,
• approximate spend level,
• whether brands share similar campaign structures,

I can narrow this to a short list and recommended workflow.

For your use case—multiple brands + recurring seasonal campaigns + fast cloning + scheduled deployment—I’d rank the options:

My pick: Search Ads 360

Search Ads 360 Templates documentation

SA360 is particularly well suited to what you're describing. Its Templates can generate campaigns, ad groups, keywords and ads from a common configuration/feed, and templates can be applied across client accounts and supported advertising platforms. Google explicitly lists quickly launching seasonal promotions as a template use case. support.google.comsupport.google.comsupport.google.com

The important advantage is that you're not really "cloning" campaigns each season. You can build a master campaign template and parameterize things such as:

• Brand
• Season/promotion
• Market/location
• Campaign naming
• Keywords
• Ad copy
• Landing pages
• Budgets
• Labels/custom dimensions
• Targeting

Then generate the appropriate campaign structure for each brand. SA360 can also schedule template generation for a particular date or after a defined period. support.google.com

It supports Google Ads and Microsoft Advertising (among other platforms), which is especially useful if your seasonal process needs to deploy essentially the same structure across engines. support.google.com

When I'd choose Google Ads Editor instead

If you're primarily on Google Ads and your seasonal workflow is relatively simple, Google Ads Editor is probably the fastest low-cost solution. It lets you copy campaigns, paste them into multiple destinations, make bulk edits, work offline, and upload when ready. support.google.com

It also lets you copy/paste ad schedules between campaigns, and bulk-edit schedules. support.google.com

The downside is that it's more of an operator's bulk-editing tool than a true recurring campaign deployment system. Someone still has to execute the process.

A practical setup for your team

I'd structure the workflow like this:

SA360 master templates → brand-specific parameters/feed → scheduled generation → QA in paused state → launch

For example:

MASTER_SEASONAL_SEARCH
→ Brand A / Back-to-School
→ Brand B / Back-to-School
→ Brand C / Holiday
→ Brand D / Holiday

You can build and test the template once, then reuse it rather than rebuilding campaigns every season. SA360 also supports bulk sheets if your team occasionally needs spreadsheet-based overrides or mass changes. support.google.com

Bottom line: if you have many brands and repeat this process every season, I'd invest in Search Ads 360 Templates. If you have a handful of brands and mainly need fast cloning by an operator, Google Ads Editor is likely sufficient.

If you tell me roughly how many brands/accounts, Google vs. Microsoft split, and whether campaigns are mostly Search or Shopping, I can recommend the exact setup and workflow I'd use.

For seasonal search campaigns across multiple brands, I’d shortlist the solutions this way:

My pick: Optmyzr

For your specific workflow, Optmyzr is probably the best fit.

Its current campaign-creation functionality lets you duplicate existing campaigns, use templates, make changes before deployment, and push the finished campaign into Google Ads. help.optmyzr.com

More importantly for seasonal campaigns, Optmyzr's Campaign Automator can use templates and scheduled automation to create/update campaigns based on a data source. Its automation framework also supports scheduled rules and recurring workflows across accounts. help.optmyzr.com

A practical seasonal workflow would be:

Master campaign → clone/template → swap brand/seasonal variables → review → scheduled launch → scheduled pause

That is much closer to what you're describing than simply using bulk editing.

When I'd choose Google Ads Editor instead

If you don't need true automated scheduling and your team is comfortable doing the deployment manually, Google Ads Editor is hard to beat on cost. It's free and supports multiple accounts, bulk copy/paste, imports/exports, campaign duplication, and bulk ad-schedule changes. support.google.com

So I'd think of it as:

• 10–20 seasonal launches/year, lots of manual control: Google Ads Editor
• Many brands + recurring seasonal launches + standardized templates: Optmyzr
• Hundreds/thousands of campaigns and enterprise governance: consider Skai alongside the above

One particularly useful Optmyzr feature for you is Account Blueprints: you can create recurring or one-time workflows across multiple Google Ads and Microsoft Ads accounts, with assigned tasks and schedules. help.optmyzr.comhelp.optmyzr.com

If you tell me roughly how many brands/accounts you manage, Google vs. Microsoft split, and whether campaigns are mostly Search or PMax, I can narrow this to the best 2–3 options and compare pricing, cloning, scheduling, approvals, and deployment speed.

For seasonal search campaigns across multiple brands, the best solution depends on how many accounts you manage and whether you need true enterprise governance or just faster campaign replication. The key capabilities to prioritize are:

• Campaign templates (holiday, promo, clearance, back-to-school, etc.)
• Bulk cloning with variable replacement (brand name, geo, product category, URLs)
• Scheduling and activation windows
• Bulk edits across accounts
• Naming conventions and QA rules
• Approval workflows
• Feed/API-based deployment where possible

Here are the strongest options:

My recommendation by operating model

1. Agency managing many brands/clients
→ Acquisio or Search Ads 360

Create master seasonal templates:

• Holiday Sale Search
• Black Friday
• New Year
• Summer Promo
• Local Event Campaign

Then clone:

• campaigns
• ad groups
• keywords
• assets
• extensions
• budgets

Replace variables automatically:

{BRAND}
{OFFER}
{CATEGORY}
{LANDING_PAGE}
{GEO}

2. Enterprise brand portfolio
→ Search Ads 360

It is the better fit when you have:

• many brands
• many regions
• multiple search engines
• strict approvals
• reporting requirements

3. Mid-size team wanting speed without enterprise cost
→ Optmyzr + Google Ads Editor

A practical workflow:

1. Build one “golden” seasonal campaign template.
2. Store it in a shared library.
3. Clone for each brand.
4. Run automated QA checks.
5. Schedule launches.

What I would avoid

• Manually duplicating campaigns inside Google Ads UI
• Spreadsheet-only processes once you have dozens of brands
• Creating each seasonal campaign from scratch

For a multi-brand seasonal program, I’d typically design a campaign factory: templates + naming rules + bulk deployment + QA automation. The tool matters less than having that operating model.

If you share roughly number of brands, monthly campaign launches, Google-only vs Google/Microsoft, and whether you are an agency or in-house, I can narrow this to the best fit.