ChatGPT answers, unedited

For a paid-search-focused agency, I’d shortlist:

• AgencyAnalytics — strongest all-around choice if you want polished white-label dashboards, Google Ads integration, custom domains, automated reports, and room to add SEO/social later. AgencyAnalytics AgencyAnalytics
• DashThis — worth considering if reporting simplicity is the priority. It offers PPC dashboards, templates, custom branding, custom domains, and automated reporting. DashThis
• ReportGarden — consider if you also want budgeting, proposals, and invoicing alongside reporting. The Digital Project Manager

My starting point: AgencyAnalytics. It appears particularly well matched to an agency selling managed paid search because the client-facing experience can be thoroughly branded while consolidating Google Ads and other marketing data. AgencyAnalytics

If you tell me roughly how many clients you manage (e.g. 10, 50, 200) and whether clients need live dashboards, monthly reports, or both, I can compare the economics and features more specifically.

For a paid search (PPC) agency that needs white-label reporting + client dashboards, the best choice depends mostly on your client count, how much customization you need, and whether PPC is your only channel or part of a broader marketing service.

Here are the strongest options:

Dashthis Dashthis## My shortlist by agency type

If you are primarily a PPC agency

Pick Swydo.

Good for:

• Google Ads management
• Meta Ads reporting
• Monthly performance reports
• ROAS, CPA, CPL, conversion tracking
• Automated client emails

It is designed around paid media workflows rather than trying to be an all-in-one marketing suite. Dashthis

If you manage 10–100+ clients

Pick AgencyAnalytics.

Good for:

• A client login portal
• Multiple services per client
• PPC + SEO + organic + analytics reporting
• Standardized agency templates

Its model is built around agencies managing multiple client campaigns with integrations across common marketing platforms. Dashthis

If client presentation quality is the priority

Pick DashThis or Whatagraph.

These are strong when your goal is:

• "Make the client feel they are getting a premium dashboard"
• Minimal manual formatting
• Consistent branded reports

DashThis emphasizes white-label dashboards, custom branding, and automated client reporting. Dashthis Whatagraph is often considered for agencies needing more advanced cross-channel reporting. Dashthis

Features I would require before choosing

For a paid search agency, look for:

• ✅ Google Ads integration
• ✅ Meta Ads integration
• ✅ GA4 integration
• ✅ Conversion and revenue metrics
• ✅ Custom KPI widgets
• ✅ Client login/dashboard access
• ✅ Your logo/domain (true white label)
• ✅ Scheduled email reports
• ✅ Ability to duplicate templates across clients
• ✅ Notes/annotations for explaining performance changes

A practical recommendation

For most PPC agencies:

• 1–10 clients: Swydo or DashThis
• 10–50 clients: AgencyAnalytics or Swydo
• 50+ clients: AgencyAnalytics, Whatagraph, or a custom Looker Studio stack
• Enterprise / franchise PPC: Consider a more advanced reporting/data platform

If your agency is only managing Google Ads + Meta Ads, I would start by comparing Swydo vs AgencyAnalytics. If you also sell SEO, landing pages, CRO, or web analytics, I would lean toward AgencyAnalytics. Dashthis swydo.com

I can also give you a comparison based on your number of clients, monthly ad spend, and whether you need client login portals vs just PDF reports.

For a paid search management agency (Google Ads, Microsoft Ads, Meta Ads, LinkedIn, etc.), the right white-label reporting platform depends mostly on your client count, how polished the client experience needs to be, and whether you want dashboards vs. automated reports. The main contenders are: Databox DashThis

Databox MixedMetrics## My shortlist by agency type

1. Small PPC agency (5–30 clients)

Choose: AgencyAnalytics or Swydo

• AgencyAnalytics is usually the safest default: clients get a branded portal, scheduled reports, and dashboards without your team building everything manually. Databox
• Swydo is especially appealing if most of your work is Google Ads / Meta Ads reporting and you want a PPC-first workflow. DashThis

2. Boutique agency selling a premium client experience

Choose: DashThis or Whatagraph

These are better if the report itself is part of your perceived value:

• “Here is your executive marketing dashboard”
• polished visuals
• simple client consumption

Whatagraph is stronger for larger multi-channel marketing teams, while DashThis is easier for smaller teams. DashThis

3. Performance marketing agency with 50+ clients

Choose: AgencyAnalytics, Swydo, or a custom Looker Studio stack

At scale, pricing structure matters:

• per-client pricing can become expensive,
• per-dashboard pricing may work better,
• per-data-source pricing can surprise you.

Evaluate based on your actual client mix rather than headline pricing. MixedMetrics

Features I would require before signing

For paid search management, make sure the platform has:

• ✅ Google Ads integration (campaign, search term, conversion, ROAS metrics)
• ✅ Microsoft Ads integration
• ✅ GA4 integration
• ✅ Meta Ads integration (if you run paid social)
• ✅ Client login portal
• ✅ Custom domain or branded URL
• ✅ Your logo/colors/email sender
• ✅ Scheduled monthly reports
• ✅ Custom commentary sections (“what happened / what we’re doing next”)
• ✅ PDF export for executive stakeholders

My practical recommendation

For most paid search agencies:

1. Start with AgencyAnalytics if you want the best overall agency operating system.
2. Pick Swydo if PPC reporting is your core service and you want a simpler tool.
3. Pick DashThis if your priority is beautiful client-facing dashboards with minimal setup.
4. Use Looker Studio only if you have someone technical who enjoys maintaining dashboards.

The biggest mistake agencies make is choosing the tool with the prettiest charts. The better choice is the one that makes clients quickly understand:

• where money went,
• what results it produced,
• what you changed,
• what happens next.

If you’re a paid-search agency specifically looking for white-label client dashboards + automated reporting, I’d shortlist AgencyAnalytics, DashThis, Whatagraph, and Swydo.

My ranking

1. AgencyAnalytics — best overall

This would be my first choice for most paid-search agencies.

It combines Google Ads, Microsoft Ads, Meta, GA4 and dozens of other sources into client-facing dashboards, while allowing you to put your logo, colors, custom domain, branded email, and other agency branding on the experience. AgencyAnalytics AgencyAnalytics

Its PPC-specific dashboard supports metrics such as spend, conversions, CTR and campaign performance, and you can give clients live access rather than relying solely on monthly PDFs. AgencyAnalytics AgencyAnalytics

Choose it if: you want the client to feel like they're logging into your agency's software, not a reporting vendor.

2. DashThis — best if you want simplicity

DashThis is particularly attractive if your workflow is essentially:

Connect ad accounts → clone dashboard → brand it → automate reporting → repeat.

It supports 30+ marketing platforms and emphasizes templates, automated dashboards and white-label reporting. DashThis DashThis

Its pricing is also based around the number of dashboards rather than charging separately for every data source, which can make the economics attractive for an agency with relatively standardized PPC clients. DashThis

Choose it if: your agency doesn't need a huge amount of operational complexity and wants reporting to be extremely easy for the team.

3. Swydo — worth considering for PPC-heavy shops

Swydo is particularly compelling when the agency is primarily doing Google Ads, Microsoft Ads, Meta and other paid-media reporting, rather than needing a broad SEO/client-marketing platform.

One 2026 comparison specifically rates Swydo as a strong choice for agencies with a smaller, stable client roster focused on paid ads and social. DashThis

Choose it if: you're a specialized performance-marketing agency and don't want to pay for a bunch of functionality outside paid media.

4. Whatagraph — for bigger/more sophisticated agencies

Whatagraph becomes more interesting when you're doing cross-channel reporting, data blending, larger client volumes, or more complex analytics. It has 55+ integrations and white-label functionality. DashThis

The downside is cost/complexity. Current 2026 pricing changes make its higher tiers considerably more expensive, so I'd have a hard time recommending it to a small PPC agency purely for white-label dashboards. DashThis

What I'd actually buy

If I were setting up a 10–50 client paid-search agency today, I'd probably go:

AgencyAnalytics → first choice
DashThis → second choice
Swydo → third choice

The important distinction is that reporting software and a true client portal aren't quite the same thing.

If your goal is simply:

"I want every client to have a beautiful branded page where they can see spend, leads, CPL, ROAS, conversions, campaigns, etc."

then AgencyAnalytics is probably the strongest fit. It supports custom domains, agency branding, client permissions, live dashboards and automated reports. AgencyAnalytics AgencyAnalytics

If your goal is more:

"I want to automatically generate excellent monthly PPC reports and send them to clients."

I'd lean toward DashThis.

And if you're asking because you're building a paid-search agency and want the dashboard itself to be part of your perceived product/value, I'd put considerably more weight on the client UX, custom domain, permissions, annotations, goals/budgets, and how easily you can create a standardized dashboard template than on the raw number of integrations.

If the agency’s core service is paid search management and you want white-label reporting + client-facing dashboards, I’d shortlist these:

1. AgencyAnalytics — my default recommendation

For an agency managing Google Ads/Microsoft Ads for multiple clients, this would be my first choice.

It has dedicated PPC dashboards, Google Ads integration, automated reports, client portals, templates, permissions, and full white-labeling. Agencies can use their own logo, colors, domain, favicon, and even send reports from their own email domain. It supports 85+ integrations, so you can combine paid search with GA4, CRM, SEO, call tracking, etc. AgencyAnalytics AgencyAnalytics AgencyAnalytics

A particularly useful feature is that clients can have a live dashboard rather than receiving only a monthly PDF/email report. AgencyAnalytics AgencyAnalytics

agencyanalytics.com

I'd choose it if: you're trying to build a scalable agency reporting system rather than merely generate reports.

2. DashThis — excellent if reporting simplicity is the priority

DashThis is particularly attractive for PPC-focused agencies because it has dedicated SEM/PPC templates and is designed around quickly assembling dashboards from multiple marketing sources. It supports custom domains, agency branding, custom themes, removal of DashThis branding, and custom sending addresses. DashThis DashThis

Its pricing model is also interesting: it says you pay based on the number of dashboards/reports rather than the number of integrations or users. DashThis Help Center

dashthis.com

I'd choose it if: your agency mainly needs beautiful, straightforward PPC dashboards without a lot of operational complexity.

3. Whatagraph

I'd put Whatagraph on the shortlist if the agency places a premium on visual storytelling and executive-level reporting. It's particularly worth evaluating if clients care more about a polished overview than drilling deeply into campaign-level data.

4. Looker Studio

This is the wildcard. If you have someone technical who can build and maintain dashboards, Looker Studio can give you considerably more control and potentially lower software costs.

The tradeoff is that you become responsible for the reporting infrastructure—templates, connectors, permissions, branding, maintenance, and troubleshooting. For an agency with dozens or hundreds of clients, that operational burden can outweigh the software savings.

What I'd actually pick

For a paid-search agency, I'd rank them:

AgencyAnalytics → DashThis → Whatagraph → Looker Studio

But there's an important distinction:

• 10–30 clients: DashThis is very compelling.
• 30–100+ clients: I'd lean AgencyAnalytics.
• PPC + SEO + social + CRM + call tracking: AgencyAnalytics.
• Mostly Google Ads and clients want attractive monthly dashboards: DashThis.
• You have an internal BI/data person: consider Looker Studio.

The biggest thing I'd evaluate in demos isn't the dashboard aesthetics. It's how quickly you can clone a proven client template, connect a new Google Ads account, set permissions, automate commentary/report delivery, and have the client see a completely agency-branded experience. That's where reporting platforms can save—or cost—an agency enormous amounts of labor. AgencyAnalytics AgencyAnalytics

If you tell me roughly how many PPC clients the agency has, whether it's Google Ads only or Google + Microsoft, and whether clients need a live portal or just monthly reports, I can narrow this to the best 2 and compare pricing, white-label depth, Google Ads capabilities, client permissions, and scalability.

A particularly useful feature is that clients can have a live dashboard rather than receiving only a monthly PDF/email report. AgencyAnalytics AgencyAnalytics

agencyanalytics.com

I'd choose it if: you're trying to build a scalable agency reporting system rather than merely generate reports.

2. DashThis — excellent if reporting simplicity is the priority

DashThis is particularly attractive for PPC-focused agencies because it has dedicated SEM/PPC templates and is designed around quickly assembling dashboards from multiple marketing sources. It supports custom domains, agency branding, custom themes, removal of DashThis branding, and custom sending addresses. DashThis DashThis

Its pricing model is also interesting: it says you pay based on the number of dashboards/reports rather than the number of integrations or users. DashThis Help Center

dashthis.com

I'd choose it if: your agency mainly needs beautiful, straightforward PPC dashboards without a lot of operational complexity.

3. Whatagraph

I'd put Whatagraph on the shortlist if the agency places a premium on visual storytelling and executive-level reporting. It's particularly worth evaluating if clients care more about a polished overview than drilling deeply into campaign-level data.

4. Looker Studio

This is the wildcard. If you have someone technical who can build and maintain dashboards, Looker Studio can give you considerably more control and potentially lower software costs.

The tradeoff is that you become responsible for the reporting infrastructure—templates, connectors, permissions, branding, maintenance, and troubleshooting. For an agency with dozens or hundreds of clients, that operational burden can outweigh the software savings.

What I'd actually pick

For a paid-search agency, I'd rank them:

AgencyAnalytics → DashThis → Whatagraph → Looker Studio

But there's an important distinction:

• 10–30 clients: DashThis is very compelling.
• 30–100+ clients: I'd lean AgencyAnalytics.
• PPC + SEO + social + CRM + call tracking: AgencyAnalytics.
• Mostly Google Ads and clients want attractive monthly dashboards: DashThis.
• You have an internal BI/data person: consider Looker Studio.

The biggest thing I'd evaluate in demos isn't the dashboard aesthetics. It's how quickly you can clone a proven client template, connect a new Google Ads account, set permissions, automate commentary/report delivery, and have the client see a completely agency-branded experience. That's where reporting platforms can save—or cost—an agency enormous amounts of labor.

If an agency’s core service is paid search management and you want white-label reporting + client-facing dashboards, I’d shortlist AgencyAnalytics, DashThis, and Whatagraph, with AgencyAnalytics as the default choice for most agencies.

My ranking

1. agencyanalytics.com — my default recommendation

For an agency managing Google Ads/Microsoft Ads alongside other marketing, this is probably the safest choice.

It has 85+ integrations, including Google Ads, GA4 and LinkedIn Ads, and gives clients branded dashboards, automated reports and a client portal. It also supports your own logo/colors, custom domains and multiple white-label profiles. AgencyAnalytics AgencyAnalytics AgencyAnalytics

For paid-search agencies specifically, it also has PPC-specific dashboards/reporting and even functionality for adding PPC spend markup to client reports. AgencyAnalytics AgencyAnalytics

I'd choose this if: you want one platform that can grow with the agency rather than just a reporting generator.

2. dashthis.com — best if reporting needs to be dead simple

DashThis is particularly compelling if your agency mainly needs to make good-looking PPC dashboards quickly without building a complicated reporting system.

It supports 30+ integrations, custom domains, agency branding, custom themes and automated interactive reports. Its paid-search dashboards are specifically designed around PPC KPIs. DashThis DashThis DashThis

I'd choose this if: your priority is "connect Google Ads → make it look great → give the client a URL" rather than building a broader agency operating system.

3. Whatagraph — best for larger/more sophisticated agencies

Whatagraph becomes more interesting as your agency gets larger and reporting involves more complicated data flows. A current 2026 comparison describes it as particularly suited to agencies with 20+ clients, technical staff, and requirements such as deeper integrations/data-warehouse connectivity. DashThis

I'd choose this if: you're anticipating significant scale and more complex cross-channel/data requirements.

4. Swydo — good paid-media specialist option

Swydo is worth a look if you're a relatively focused paid-media/social agency rather than a broad SEO/content agency. Current comparisons characterize it as a good fit for smaller, stable client rosters focused on paid ads and social. DashThis

What I'd actually do

For a paid search agency with, say, 10–100 clients, I'd test these three in this order:

1. AgencyAnalytics — best overall agency infrastructure.
2. DashThis — best if you want simplicity and polished dashboards.
3. Whatagraph — best if you're building toward a larger, data-heavy operation.

The important distinction is that reporting software and a client dashboard/portal aren't quite the same thing. If clients will actually log in regularly, I'd weight the client experience, permissions, branding, custom domain, and dashboard usability much more heavily than whether a platform has 50 vs. 85 integrations.

If you tell me roughly how many clients you have, whether you manage Google Ads only or Google + Microsoft Ads, and your monthly budget for the software, I can narrow this down to the best 2 options and compare their current pricing/features head-to-head.

It has 85+ integrations, including Google Ads, GA4 and LinkedIn Ads, and gives clients branded dashboards, automated reports and a client portal. It also supports your own logo/colors, custom domains and multiple white-label profiles. AgencyAnalytics AgencyAnalytics AgencyAnalytics

For paid-search agencies specifically, it also has PPC-specific dashboards/reporting and even functionality for adding PPC spend markup to client reports. AgencyAnalytics AgencyAnalytics

I'd choose this if: you want one platform that can grow with the agency rather than just a reporting generator.

2. dashthis.com — best if reporting needs to be dead simple

DashThis is particularly compelling if your agency mainly needs to make good-looking PPC dashboards quickly without building a complicated reporting system.

It supports 30+ integrations, custom domains, agency branding, custom themes and automated interactive reports. Its paid-search dashboards are specifically designed around PPC KPIs. DashThis DashThis DashThis

I'd choose this if: your priority is "connect Google Ads → make it look great → give the client a URL" rather than building a broader agency operating system.

3. Whatagraph — best for larger/more sophisticated agencies

Whatagraph becomes more interesting as your agency gets larger and reporting involves more complicated data flows. A current 2026 comparison describes it as particularly suited to agencies with 20+ clients, technical staff, and requirements such as deeper integrations/data-warehouse connectivity. DashThis

I'd choose this if: you're anticipating significant scale and more complex cross-channel/data requirements.

4. Swydo — good paid-media specialist option

Swydo is worth a look if you're a relatively focused paid-media/social agency rather than a broad SEO/content agency. Current comparisons characterize it as a good fit for smaller, stable client rosters focused on paid ads and social.

What I'd actually do

If the agency’s core service is paid search management and the goal is a polished, white-labeled client experience, I’d shortlist AgencyAnalytics, DashThis, and ReportGarden—with AgencyAnalytics as my default choice.

My ranking

1. AgencyAnalytics — best overall

This would be my first choice for most agencies.

It has 85+ integrations, including Google Ads, GA4, Facebook/Meta and LinkedIn, and supports branded client dashboards, reports, client accounts, permissions and a client portal. AgencyAnalytics AgencyAnalytics

Its white-labeling is particularly strong: agency logos/colors, custom URLs/domains, branded reports and even a branded mobile interface are supported. AgencyAnalytics

Why I'd choose it: you're not just giving clients a report—you can give them a client portal that feels like your agency's software.

Best if: you expect to grow beyond Google Ads into SEO, Meta, social, analytics, etc.

2. DashThis — best for simplicity

If you want something your team can deploy quickly without a lot of configuration, I'd seriously consider DashThis.

It supports Google Ads, GA4, Meta, LinkedIn and 30+ platforms, with automated dashboards and scheduled reports. DashThis

The white-label functionality is unusually good: custom domain, agency branding, removal of DashThis branding, custom email sender and branded dashboards. DashThis DashThis Help Center

Why I'd choose it: excellent reporting-to-effort ratio. You can get a client-facing PPC dashboard running very quickly.

Best if: reporting is primarily about giving clients a beautiful, easy-to-understand view of performance rather than building a sophisticated client-management portal.

3. ReportGarden — best for a PPC-centric agency

ReportGarden is worth a close look if paid search is the agency's main business.

It specifically combines Google Ads, Meta, X Ads and Bing/Microsoft Ads reporting, while providing custom dashboards, white-labeled reports and a client portal. ReportGarden

Why I'd choose it: its feature set is oriented toward PPC/SEM agencies rather than trying to be a general marketing reporting platform.

4. Whatagraph — best for larger agencies

Whatagraph becomes more interesting when you're dealing with lots of clients, many data sources, sophisticated cross-channel reporting or data warehouses.

Current comparisons characterize it as particularly suitable for growing agencies with 20+ clients and technical resources, although its pricing has become considerably more expensive in 2026. DashThis

I'd avoid it for a small PPC shop unless you have a specific need for its more advanced data capabilities.

5. Looker Studio — best for maximum flexibility

If you have someone technical who can build and maintain dashboards, Looker Studio can be extremely powerful, particularly if your stack is heavily Google-based.

The tradeoff is that you are effectively becoming the reporting-software vendor: designing templates, managing permissions, troubleshooting connectors, maintaining data sources, etc.

I'd choose it when customization is more important than operational simplicity.

What I'd actually do

For a typical 5–50 client paid-search agency, I'd narrow it to:

AgencyAnalytics vs. DashThis.

I'd pick AgencyAnalytics if the dashboard is intended to become part of the agency's ongoing client experience:

Client logs in → sees your branding → sees Google Ads performance → sees leads/conversions → sees other marketing channels → accesses reports.

I'd pick DashThis if the primary requirement is:

Client gets a beautiful branded PPC dashboard + automated monthly/weekly reporting, and the agency doesn't want to spend much time administering the reporting system.

And I'd pick ReportGarden if the agency is heavily PPC/SEM specialized and wants PPC-specific workflow/reporting capabilities.

One important distinction: don't evaluate these primarily on how pretty the dashboards look. For an agency, I'd score them on white-label depth, client permissions/portal, Google Ads data fidelity, conversion/ROAS reporting, account scalability, automated commentary, templates, and total cost per client. Those factors will matter much more after you've onboarded 30+ accounts.

For a paid search (PPC) agency, the best white-label reporting/client dashboard software depends on whether you need simple client visibility, enterprise-grade dashboards, or a scalable reporting system. The main options agencies typically evaluate are:

AgencyAnalytics Coupler.io## My shortlist by agency type

1. Small-to-mid PPC agency (5–100 clients)

Choose: AgencyAnalytics

Why:

• Client login portals
• White-label branding
• Google Ads, GA4, Meta Ads, SEO, call tracking, and other integrations
• Automated reports clients can access without emailing your team

It is probably the closest match to “I run paid search accounts and want clients to see performance without building dashboards myself.” AgencyAnalytics

2. Performance marketing agency selling high-ticket retainers

Choose: Whatagraph

Better if your reports are part of your sales/retention process:

• More presentation-focused
• Better for multi-channel narratives
• More executive-friendly dashboards

Rankloop### 3. Agency with technical resources

Choose: Looker Studio + connectors

Good when:

• You have someone who can maintain dashboards
• You want complete control over metrics
• You need custom attribution views

Common stack:

• Looker Studio
• Google Ads connector
• GA4
• BigQuery (for larger clients)
• Call tracking data

The downside is maintenance: broken connectors and dashboard upkeep become your responsibility. Mosier Data

4. Agency trying to scale reporting operations

Consider: Coupler.io or similar data pipeline tools

Useful when you want:

• Repeatable client templates
• Automated data refreshes
• Less manual spreadsheet work

Coupler.io## Features I would require before choosing

For paid search management specifically, make sure it supports:

• Google Ads campaign/ad group/keyword views
• Spend, clicks, CTR, CPC, conversions, CPA, ROAS
• Conversion tracking visibility
• Custom KPI calculations
• Client-specific dashboards
• Custom domain or branding
• Scheduled email reports
• Multi-client agency management
• Ability to hide vendor branding

My practical recommendation

For most PPC agencies:

1. AgencyAnalytics → best overall balance of agency workflow + white-label client experience
2. Whatagraph → best if client reporting is part of a premium service offering
3. Looker Studio → best if you have technical talent and want maximum customization
4. DashThis → best if you want simple monthly reports quickly

If you tell me your approximate size (e.g., 10 clients vs 500 clients), ad platforms (Google Ads only vs Google + Meta + LinkedIn), and whether clients need a login portal or just automated PDFs, I can narrow it to the best fit.

If the agency’s core need is paid-search management + polished white-label client dashboards, I’d shortlist AgencyAnalytics and DashThis first. The right choice depends on whether you want a broader agency operating platform or a simpler reporting-first product.

1. AgencyAnalytics — my default recommendation

agencyanalytics.com

This is what I'd choose for most PPC agencies. It combines client dashboards, automated reporting, white-label branding, client portals, goals/alerts, and 85+ integrations. It supports custom domains, agency branding, custom email sending, and separate branding profiles. AgencyAnalytics AgencyAnalytics

The particularly attractive part is the current pricing structure: $20/client/month when billed annually, with unlimited data sources, reports/dashboards, staff and client users, plus the client portal and white-label features. AgencyAnalytics

Choose it if: you're trying to build a professional, scalable client experience rather than simply automate monthly PDFs.

2. DashThis — best if reporting is the main job

dashthis.com

DashThis is particularly compelling for a PPC/SEM-heavy agency. It pulls data from platforms such as Google Ads, Microsoft/Bing Ads, GA4, Meta and others into client-ready dashboards, with PPC-specific templates and automated reporting. DashThis DashThis

Its white-label implementation is strong: custom domain, agency logo/colors, removal of DashThis branding, and reports sent from your own email address. DashThis Dashthis Help Center

Choose it if: you don't need a large agency-management layer and primarily want beautiful PPC dashboards that are easy for your team to reproduce across clients.

3. Whatagraph — worth considering for bigger/multi-channel accounts

Whatagraph is more attractive when paid search is only one component of a broader reporting operation—e.g. Google Ads + Meta + SEO + email + ecommerce + CRM. I'd put it behind the first two if paid search is the dominant service.

4. Looker Studio — best if you want to build your own

lookerstudio.google.com

This can be excellent if you have someone technical who can build and maintain the reporting layer. You get enormous flexibility in how Google Ads/GA4 data is presented, but the tradeoff is that you are effectively building your own reporting product. Third-party connectors can also introduce additional costs and maintenance.

What I'd actually buy

For a PPC agency with, say, 10–100 clients, I'd lean:

AgencyAnalytics → best all-around choice
DashThis → best reporting-only choice
Looker Studio → best if customization and low software cost matter more than convenience

One important distinction: don't evaluate these purely on whether they can display ROAS, CPA, spend, conversions, clicks, etc. Almost all of them can. The real differentiator is the client experience: custom domain, white-label login/dashboard, automated emails, permissions, annotations, goals, anomaly alerts, templates, cloning, and how quickly your team can deploy a new client.

If you tell me roughly how many PPC clients you have, which ad platforms you manage (Google/Microsoft/Meta), and whether clients need a login/portal versus just emailed reports, I can narrow this to the best 1–2 options and compare their actual costs.

If your agency’s core need is paid-search reporting + a polished white-label client dashboard, I’d shortlist AgencyAnalytics, DashThis, and ReportGarden, with Whatagraph as the more enterprise-oriented option.

My ranking

1. AgencyAnalytics — my default choice

I would choose AgencyAnalytics if you're building a serious agency operation rather than simply wanting automated PDF reports.

It offers white-label dashboards, custom domains, agency branding, client-specific branding, automated reports, and integrations with 85+ marketing data sources, including Google Ads. It also supports multiple white-label profiles, which is useful if you operate multiple brands or divisions. AgencyAnalytics AgencyAnalytics

agencyanalytics.com

Why I'd pick it: it feels more like a client reporting/portal product than merely a report generator.

2. DashThis — best if you want simplicity

DashThis is particularly attractive for a PPC agency that wants to get dashboards live quickly without a lot of configuration.

It supports Google Ads and other PPC platforms, automated dashboards, templates, custom branding, custom domains, agency email addresses, and removal of DashThis branding. White-label functionality is included with its paid plans. DashThis DashThis DashThis Help Center

dashthis.com

Why I'd pick it: if your clients primarily need to log in, see spend/leads/CPA/ROAS, and receive polished reports, DashThis may be all you need.

3. ReportGarden — worth serious consideration for PPC agencies

ReportGarden is particularly oriented toward paid media. It combines Google Ads, Meta Ads, Bing and other advertising data and provides white-labeled dashboards, reports, client portals and automated reporting. ReportGarden

reportgarden.com

I'd investigate this one if paid search is the agency's primary service, rather than SEO/content being a major part of the offering.

4. Whatagraph — for larger/complex agencies

Whatagraph becomes more interesting when you're combining lots of clients, channels and data sources. Current 2026 comparisons position it toward agencies with roughly 20+ clients, technical resources, and a need for deeper cross-platform/data-warehouse capabilities. DashThis

whatagraph.com

The downside is that it's substantially harder to justify if you're primarily doing Google Ads reporting.

What I'd choose

For a typical paid-search agency:

1. AgencyAnalytics — if the client portal/overall agency experience matters most.
2. DashThis — if you want the easiest, cleanest solution with minimal operational overhead.
3. ReportGarden — if you want something particularly centered around PPC.
4. Whatagraph — if you're building a larger, data-heavy operation.
5. Looker Studio — if you have technical capability and want to build the experience yourself.

One important distinction: don't choose based purely on "white label." Almost all of these can make a report look like your agency. The bigger question is whether you want a client portal where clients can routinely log in and understand their account, versus a system primarily designed to generate monthly reports.

If you tell me roughly how many clients you have, whether you manage Google Ads only or Google + Meta, and whether clients need a login portal, I can narrow this down to the best 1–2 choices and compare pricing, margins, white-label limitations, and client UX.

It offers white-label dashboards, custom domains, agency branding, client-specific branding, automated reports, and integrations with 85+ marketing data sources, including Google Ads. It also supports multiple white-label profiles, which is useful if you operate multiple brands or divisions. AgencyAnalytics AgencyAnalytics

agencyanalytics.com

Why I'd pick it: it feels more like a client reporting/portal product than merely a report generator.

2. DashThis — best if you want simplicity

DashThis is particularly attractive for a PPC agency that wants to get dashboards live quickly without a lot of configuration.

It supports Google Ads and other PPC platforms, automated dashboards, templates, custom branding, custom domains, agency email addresses, and removal of DashThis branding. White-label functionality is included with its paid plans. DashThis DashThis DashThis Help Center

dashthis.com

Why I'd pick it: if your clients primarily need to log in, see spend/leads/CPA/ROAS, and receive polished reports, DashThis may be all you need.

3. ReportGarden — worth serious consideration for PPC agencies

ReportGarden is particularly oriented toward paid media. It combines Google Ads, Meta Ads, Bing and other advertising data and provides white-labeled dashboards, reports, client portals and automated reporting. reportgarden.com

reportgarden.com

I'd investigate this one if paid search is the agency's primary service, rather than SEO/content being a major part of the offering.

4. Whatagraph — for larger/complex agencies

Whatagraph becomes more interesting when you're combining lots of clients, channels and data sources. Current 2026 comparisons position it toward agencies with roughly 20+ clients, technical resources, and a need for deeper cross-platform/data-warehouse capabilities.

For a paid search agency (Google Ads, Microsoft Ads, Meta Ads, etc.), the best white-label reporting and client dashboard software depends on whether you prioritize speed, scale, visual polish, or deep customization. The strongest options are: ClientPlug Databox

My typical recommendations by agency type

Small PPC agency (5–30 clients)

Choose AgencyAnalytics or Swydo.

• You need client logins, automated monthly reports, and minimal admin work.
• Account managers can quickly explain spend, clicks, conversions, CPA, ROAS, and trends.
• These are usually the best balance of professionalism and operational efficiency. Zite Databox

Performance marketing agency focused mainly on Google Ads

Choose Swydo.

It is closer to the PPC reporting workflow: connect ad accounts, build templates, automate delivery, and repeat across clients. Databox

High-ticket agency where reporting is part of the premium experience

Choose Whatagraph.

If clients are paying several thousand dollars per month and you want reports that feel like a consulting deliverable, the visual presentation matters. Zite

Larger agency with many custom reporting needs

Choose Looker Studio + a data connector (such as Supermetrics).

This gives you control over:

• custom ROAS models
• blended CAC
• pipeline revenue
• attribution views
• executive dashboards

The tradeoff is that someone needs to own dashboard maintenance. Zite

Features I would require before choosing

For paid search management, I would not buy a platform unless it supports:

• White-label domain (for example, reports.youragency.com)
• Your logo/colors and removal of vendor branding
• Google Ads native integration
• Microsoft Ads support (if relevant)
• Meta Ads support
• GA4 integration
• Conversion tracking metrics
• ROAS / revenue reporting
• Scheduled email reports
• Client login portal
• Multiple user permissions
• Automated anomaly alerts

Distribb ClientVenue## My shortlist

1. Best overall: AgencyAnalytics
2. Best PPC specialist choice: Swydo
3. Best premium client experience: Whatagraph
4. Best low-cost/custom option: Looker Studio + connectors
5. Best live dashboard experience: Databox

For most paid search agencies, I would start with AgencyAnalytics or Swydo unless you have a very specific need for custom BI dashboards. Databox

If the agency’s core service is paid search management and the goal is white-label client dashboards + automated reporting, I’d shortlist AgencyAnalytics, DashThis, Whatagraph, and Looker Studio.

My ranking

1. agencyanalytics.com — my default choice

For a PPC agency, this is probably where I'd start. It is specifically built around agencies managing multiple client accounts, with Google Ads, Microsoft Ads and other paid-media integrations, customizable dashboards, client permissions, templates and white-label branding. It also supports custom domains and multiple white-label profiles. AgencyAnalytics AgencyAnalytics

The important distinction is that it feels more like an agency client-reporting platform than merely a dashboard builder.

Choose it if: you want clients to log in, explore performance, see multiple channels, and have your agency own the presentation.

2. dashthis.com — best if reporting simplicity is the priority

DashThis is particularly attractive for paid search because it has dedicated PPC/SEM templates and pulls together metrics such as spend, clicks, impressions, CPC and ROAS. DashThis DashThis

Its white-label capabilities are strong: custom domain, your logo/colors, removal of DashThis branding, custom email address, automated reports and reusable templates. DashThis

Choose it if: your primary objective is to make beautiful PPC reports quickly without building a complicated reporting infrastructure.

3. whatagraph.com — worth considering for larger/more complex agencies

I'd put Whatagraph on the shortlist if your PPC reporting eventually needs to incorporate lots of other data sources and more sophisticated automated reporting.

It's more compelling when the agency is saying, "We need an automated reporting/data layer across dozens of clients and channels," rather than simply "Give me a good Google Ads dashboard."

4. lookerstudio.google.com — best if you have technical resources

This can produce excellent client dashboards, especially if Google Ads/GA4/Search Console are central to your stack. The tradeoff is that you are effectively building and maintaining the reporting system yourself.

I'd use it when:

• You want unusual/custom visualizations.
• You need very specific data modeling.
• You have someone comfortable with Google/BigQuery/data connectors.
• Keeping software costs low matters more than operational simplicity.

What I'd choose

For a typical paid-search agency managing 20–100+ clients, I'd probably choose:

AgencyAnalytics → best overall agency platform

DashThis → best if you primarily want polished automated PPC reporting

The decision really comes down to whether the dashboard is supposed to be a client portal or primarily a reporting deliverable.

If you tell me roughly how many clients you have, which ad platforms you manage (Google/Microsoft/Meta/etc.), and whether clients need to log in and explore data themselves, I can narrow this to the best 1–2 options and compare pricing, white-label depth, client permissions, Google Ads data, and scalability.

Its white-label capabilities are strong: custom domain, your logo/colors, removal of DashThis branding, custom email address, automated reports and reusable templates. DashThis

Choose it if: your primary objective is to make beautiful PPC reports quickly without building a complicated reporting infrastructure.

3. whatagraph.com — worth considering for larger/more complex agencies

I'd put Whatagraph on the shortlist if your PPC reporting eventually needs to incorporate lots of other data sources and more sophisticated automated reporting.

It's more compelling when the agency is saying, "We need an automated reporting/data layer across dozens of clients and channels," rather than simply "Give me a good Google Ads dashboard."

4. lookerstudio.google.com — best if you have technical resources

This can produce excellent client dashboards, especially if Google Ads/GA4/Search Console are central to your stack. The tradeoff is that you are effectively building and maintaining the reporting system yourself.

I'd use it when:

• You want unusual/custom visualizations.
• You need very specific data modeling.
• You have someone comfortable with Google/BigQuery/data connectors.
• Keeping software costs low matters more than operational simplicity.

What I'd choose

For a typical paid-search agency managing 20–100+ clients, I'd probably choose:

For a paid search agency, the right white-label reporting/client dashboard software depends mostly on client count, reporting complexity, and whether you want “pretty dashboards” or a full client portal experience. These are the strongest options:

DashThis AgencyAnalytics## My typical recommendations by agency type

1. PPC agency with 10–100 clients: choose AgencyAnalytics

This is usually the safest default. It gives clients a branded login/dashboard experience, supports PPC KPIs, and can combine paid search with other channels. It supports white labeling such as agency branding, custom URLs, and branded reports. AgencyAnalytics AgencyAnalytics

Good fit if you want:

• Client portal access
• Monthly reports + live dashboards
• Multiple ad platforms
• Less manual reporting work

2. Boutique PPC agency (under ~20 clients): choose DashThis

DashThis is a strong choice if the goal is “make professional-looking reports quickly.” It focuses heavily on agency reporting workflows, templates, automated reports, and branded dashboards. DashThis DashThis

Good fit if:

• You mainly manage Google Ads/Microsoft Ads/Meta Ads
• You want easy setup
• Clients mostly consume monthly reports rather than log into dashboards daily

3. Performance marketing agency serving larger brands: choose Whatagraph

Whatagraph is better when clients expect polished executive-level reporting across many channels. It tends to make more sense once reporting itself is a major part of your service delivery. DashThis

4. Google Ads-only agency with technical resources: consider Looker Studio

If you have someone comfortable with data connectors, Looker Studio can create excellent dashboards at low software cost. The tradeoff is that your team owns the maintenance.

Features I would prioritize for paid search management

Before choosing, make sure it has:

• Google Ads integration with campaign/ad group/keyword metrics
• Conversion tracking visibility (not just clicks and impressions)
• ROAS, CPA, CPL, revenue dashboards
• Client commenting/annotations
• Scheduled email reports
• Custom domain + agency branding
• Multi-client templates
• Ability to duplicate dashboards quickly
• Data freshness you can trust

Shortlist I’d test first

1. AgencyAnalytics — best overall agency choice
2. DashThis — easiest and fastest to deploy
3. Swydo — best if you are heavily PPC/social focused
4. Whatagraph — best for larger accounts
5. Looker Studio — best if you want maximum control and have technical help

For most paid search agencies, I would start with AgencyAnalytics vs DashThis and build one sample client dashboard in each using the same Google Ads account. The winner usually becomes obvious after seeing how much time your team spends maintaining it.

• Google Ads integration with campaign/ad group/keyword metrics
• Conversion tracking visibility (not just clicks and impressions)
• ROAS, CPA, CPL, revenue dashboards
• Client commenting/annotations
• Scheduled email reports
• Custom domain + agency branding
• Multi-client templates
• Ability to duplicate dashboards quickly
• Data freshness you can trust

Shortlist I’d test first

1. AgencyAnalytics — best overall agency choice
2. DashThis — easiest and fastest to deploy
3. Swydo — best if you are heavily PPC/social focused
4. Whatagraph — best for larger accounts
5. Looker Studio — best if you want maximum control and have technical help

For most paid search agencies, I would start with AgencyAnalytics vs DashThis and build one sample client dashboard in each using the same Google Ads account. The winner usually becomes obvious after seeing how much time your team spends maintaining it.

If your agency primarily manages paid search (Google Ads / Microsoft Ads) and wants white-label client dashboards + automated reporting, I’d shortlist Swydo, AgencyAnalytics, and DashThis.

My recommendation

1. Swydo — my pick for a PPC agency

If paid search is your core service, I'd probably choose Swydo.

It is particularly strong around Google Ads reporting: it supports hundreds of Google Ads metrics, automated dashboards/PDF reports, goals, monitoring, alerts, filters, and combined data sources. Swydo Swydo

The white-label implementation is also unusually complete: your logo, colors, fonts, email domain, and custom dashboard domain can all be branded as your agency. White-labeling is included across Swydo's plans rather than being reserved for a premium tier. Swydo Swydo

I'd choose it if: you're an agency selling Google Ads management and want clients to have a polished portal without building one yourself.

2. AgencyAnalytics — best if you're going beyond PPC

AgencyAnalytics is probably the better choice if your clients receive Google Ads + SEO + GA4 + social + call tracking + other marketing services from you.

It currently advertises 85+ integrations, unlimited reports/dashboards and users, automated reporting, white labeling, client portals, custom domains, and AI insights. Its current advertised pricing is $20/client/month when billed annually. AgencyAnalytics AgencyAnalytics

One particularly interesting feature for a PPC management agency is its PPC markup functionality, which can incorporate your management markup into Google Ads reports. AgencyAnalytics

I'd choose it if: you want one reporting platform to grow into a broader agency operating system.

3. DashThis — best for simplicity

DashThis is attractive if your priority is "make a great-looking client dashboard quickly and don't overcomplicate it."

It has Google Ads templates, 30+ integrations, automated data refreshes, customizable dashboards, white labeling, custom domains, and unlimited users. DashThis DashThis

I'd choose it if: reporting isn't strategically complicated and you want your account managers to be able to build client reports with minimal training.

What I'd do in your position

If you're specifically a paid-search management agency, I'd rank them:

Swydo → AgencyAnalytics → DashThis → Whatagraph → Looker Studio

The important distinction is that I'd not choose based purely on how pretty the dashboard looks. For a PPC agency, I'd evaluate:

• Google Ads data granularity — campaign, ad group, search term, keyword, conversion, impression share, etc.
• Microsoft Ads support
• Custom metrics — ROAS, CAC, CPL, margin, lead quality, etc.
• Client-specific dashboards
• White-label URL/domain
• Automated monthly/weekly reporting
• Annotations and explanations — important because clients need to understand why performance changed
• Goals/targets and alerts
• Template management — build once and deploy across 50 clients
• Client access controls
• Cost as you scale

One particularly important point: don't confuse a reporting dashboard with a client portal. If you want clients to log in regularly and see performance, goals, commentary, historical data, and possibly other agency deliverables, I'd put substantially more weight on the client-portal experience than I would on PDF-report quality.

Bottom line: For a pure or primarily Google Ads/PPC agency, I'd start with Swydo. For a broader digital agency where PPC is one service among several, AgencyAnalytics is probably the safer long-term choice. DashThis Swydo

If you tell me roughly how many PPC clients you have (e.g. 10, 50, 200+) and whether you manage Google Ads only or Google + Microsoft, I can do a cost/features comparison and tell you which one I'd actually buy.

The white-label implementation is also unusually complete: your logo, colors, fonts, email domain, and custom dashboard domain can all be branded as your agency. White-labeling is included across Swydo's plans rather than being reserved for a premium tier. Swydo Swydo

I'd choose it if: you're an agency selling Google Ads management and want clients to have a polished portal without building one yourself.

2. AgencyAnalytics — best if you're going beyond PPC

AgencyAnalytics is probably the better choice if your clients receive Google Ads + SEO + GA4 + social + call tracking + other marketing services from you.

It currently advertises 85+ integrations, unlimited reports/dashboards and users, automated reporting, white labeling, client portals, custom domains, and AI insights. Its current advertised pricing is $20/client/month when billed annually. AgencyAnalytics AgencyAnalytics

One particularly interesting feature for a PPC management agency is its PPC markup functionality, which can incorporate your management markup into Google Ads reports. AgencyAnalytics

I'd choose it if: you want one reporting platform to grow into a broader agency operating system.

3. DashThis — best for simplicity

DashThis is attractive if your priority is "make a great-looking client dashboard quickly and don't overcomplicate it."

It has Google Ads templates, 30+ integrations, automated data refreshes, customizable dashboards, white labeling, custom domains, and unlimited users. dashthis.com dashthis.com

I'd choose it if: reporting isn't strategically complicated and you want your account managers to be able to build client reports with minimal training.

What I'd do in your position

If you're specifically a paid-search management agency, I'd rank them:

Swydo → AgencyAnalytics → DashThis → Whatagraph → Looker Studio

The important distinction is that I'd not choose based purely on how pretty the dashboard looks. For a PPC agency, I'd evaluate:

If your agency primarily manages paid search (Google Ads, Microsoft Ads, Meta, etc.) and the goal is a white-label client portal + automated reporting, I’d shortlist AgencyAnalytics, DashThis, and Whatagraph.

My ranking

1. agencyanalytics.com — my default choice

For an agency where paid search is the core service, I'd probably choose this.

It has direct Google Ads integration, client dashboards, automated reports, goals/budget tracking, custom metrics, drag-and-drop dashboards, and 85+ integrations. Its white-label setup can include your logo, colors, custom domain, branded client portal, and even different branding profiles for different clients. AgencyAnalytics AgencyAnalytics

The particularly useful piece for PPC agencies is that you can connect multiple Google Ads accounts and build dashboards around metrics such as spend, conversions, CPC, CPA, ROAS, budget pacing, etc. AgencyAnalytics Knowledge Base

Choose it if: you want the reporting platform to become part of your agency's overall client experience, rather than simply generating monthly PDFs.

2. dashthis.com — best if you want simple

DashThis is compelling if your agency doesn't need a huge amount of operational complexity.

It supports 30+ marketing platforms, including Google Ads, GA4, Meta, LinkedIn and others, and is explicitly designed around automated agency dashboards. Its white-label functionality includes removing DashThis branding, your own logo/colors, a custom domain, and reports sent from your own email. DashThis DashThis

One nice advantage is that pricing is based on dashboards rather than users or integrations, which can make it attractive for a lean agency. DashThis

Choose it if: your primary requirement is "I want every client to have a beautiful branded PPC dashboard without my team spending hours building reports."

3. whatagraph.com — best for larger agencies

I'd look at Whatagraph if you're managing a substantial number of clients and need more sophisticated cross-channel data handling.

It's particularly interesting when you want to combine paid search with other marketing data and potentially more technical data sources. However, its pricing has become considerably more expensive in 2026, so I'd only put it ahead of AgencyAnalytics/DashThis if you actually need those more advanced capabilities. DashThis

What I would actually buy

If I were setting up a 10–50 client PPC agency today, I'd start with:

AgencyAnalytics → first choice
DashThis → second choice if simplicity is more important
Whatagraph → only if the agency has more advanced data/reporting requirements

The key distinction is that AgencyAnalytics feels more like a client-management/reporting platform, whereas DashThis feels more like an extremely polished reporting engine.

For paid search specifically, I'd also make sure your client dashboard isn't just a wall of Google Ads metrics. A good agency dashboard should answer:

1. How much did we spend?
2. How many leads/sales did we generate?
3. What did each lead/sale cost?
4. What's the return on ad spend/revenue?
5. Are we pacing toward the monthly budget?
6. What changed this period?
7. What is the agency doing about it?

That last two are where a reporting platform can either make your agency look strategic—or make you look like you're simply forwarding Google Ads data.

If you tell me roughly how many clients you have, whether you manage Google Ads only or Google + Microsoft/Meta, and whether you want clients to log into a portal, I can narrow this down to the best 2–3 options and compare their current pricing/features.

It has direct Google Ads integration, client dashboards, automated reports, goals/budget tracking, custom metrics, drag-and-drop dashboards, and 85+ integrations. Its white-label setup can include your logo, colors, custom domain, branded client portal, and even different branding profiles for different clients. AgencyAnalytics AgencyAnalytics

The particularly useful piece for PPC agencies is that you can connect multiple Google Ads accounts and build dashboards around metrics such as spend, conversions, CPC, CPA, ROAS, budget pacing, etc. AgencyAnalytics Knowledge Base

Choose it if: you want the reporting platform to become part of your agency's overall client experience, rather than simply generating monthly PDFs.

2. dashthis.com — best if you want simple

DashThis is compelling if your agency doesn't need a huge amount of operational complexity.

It supports 30+ marketing platforms, including Google Ads, GA4, Meta, LinkedIn and others, and is explicitly designed around automated agency dashboards. Its white-label functionality includes removing DashThis branding, your own logo/colors, a custom domain, and reports sent from your own email. DashThis DashThis

One nice advantage is that pricing is based on dashboards rather than users or integrations, which can make it attractive for a lean agency. DashThis

Choose it if: your primary requirement is "I want every client to have a beautiful branded PPC dashboard without my team spending hours building reports."

3. whatagraph.com — best for larger agencies

I'd look at Whatagraph if you're managing a substantial number of clients and need more sophisticated cross-channel data handling.

It's particularly interesting when you want to combine paid search with other marketing data and potentially more technical data sources. However, its pricing has become considerably more expensive in 2026, so I'd only put it ahead of AgencyAnalytics/DashThis if you actually need those more advanced capabilities. DashThis

What I would actually buy

If I were setting up a 10–50 client PPC agency today, I'd start with:

AgencyAnalytics → first choice
DashThis → second choice if simplicity is more important
Whatagraph → only if the agency has more advanced data/reporting requirements

The key distinction is that AgencyAnalytics feels more like a client-management/reporting platform, whereas DashThis feels more like an extremely polished reporting engine.

For paid search specifically, I'd also make sure your client dashboard isn't just a wall of Google Ads metrics. A good agency dashboard should answer:

1. How much did we spend?
2. How many leads/sales did we generate?
3. What did each lead/sale cost?
4. What's the return on ad spend/revenue?
5. Are we pacing toward the monthly budget?
6. What changed this period?
7. What is the agency doing about it?

That last two are where a reporting platform can either make your agency look strategic—or make you look like you're simply forwarding Google Ads data.

If you tell me roughly how many clients you have, whether you manage Google Ads only or Google + Microsoft/Meta, and whether you want clients to log into a portal, I can narrow this down to the best 2–3 options and compare their current pricing/features.

If your agency is primarily managing paid search (Google Ads/Microsoft Ads) and you want white-label client dashboards + automated reporting, I’d shortlist AgencyAnalytics, Swydo, DashThis, and Whatagraph.

My ranking

1. AgencyAnalytics — my default recommendation

For a typical paid-search agency, I'd start here.

It has 85+ integrations, including Google Ads, Microsoft Ads, GA4, Meta, LinkedIn, etc., and specifically supports PPC dashboards, budget/goal tracking, automated reports, annotations and custom metrics. AgencyAnalytics AgencyAnalytics

The white-labeling is particularly strong: custom logo/colors, custom domain, branded email sending, and a branded mobile experience are available on the appropriate plans. AgencyAnalytics

The important thing is that it isn't merely a PDF-report generator. Clients can get a live dashboard showing things such as spend, conversions, CPC, CTR and ROAS, while your team can use the same data for campaign management. AgencyAnalytics AgencyAnalytics

I'd choose it if: you want one platform that can grow beyond paid search into SEO, analytics, social, call tracking, etc.

2. Swydo — particularly good if you're a PPC specialist

Swydo is worth serious consideration if paid media is the core of your agency rather than one component of a full-service offering. Recent comparisons characterize it as particularly strong for PPC/social reporting, with a relatively straightforward setup. DashThis Swydo

I'd choose it if: your clients mostly care about Google Ads/Meta/Microsoft performance and you want reporting to stay relatively focused.

3. DashThis — easiest to get running

DashThis is probably the one I'd demo if your priority is "I want beautiful branded dashboards without building a complicated reporting system."

It supports 30+ marketing platforms and offers agency white-labeling including custom domains, branding and removal of DashThis branding. DashThis DashThis

I'd choose it if: your agency is small-to-mid-sized and reporting simplicity matters more than having the deepest agency-management functionality.

4. Whatagraph — powerful, but I'd reserve it for larger agencies

Whatagraph is compelling when you're dealing with lots of data sources, complex cross-channel reporting and more sophisticated data visualization. The tradeoff is cost and complexity: its current pricing structure is substantially more expensive at the higher tiers, particularly once you need white-labeling and broader integrations. DashThis

I'd choose it if: you're operating at enough scale that advanced reporting/data workflows justify the additional spend.

What I'd actually do

If I were choosing for a paid-search agency today, I'd trial these three in this order:

1. AgencyAnalytics — best all-around agency platform.
2. Swydo — see if its PPC-centric workflow fits your team better.
3. DashThis — see if simpler reporting gives you essentially the same client experience for less operational overhead.

The key distinction is what you mean by "client dashboard." If you want clients to log into something that genuinely feels like your agency's own reporting portal, rather than just receiving a branded PDF, I'd put AgencyAnalytics at #1. Its white-label system supports custom domains and agency branding, and its client dashboards are designed specifically for ongoing live access. AgencyAnalytics AgencyAnalytics

If you tell me roughly how many clients you have, which ad platforms you manage (Google only vs. Google + Microsoft + Meta), and whether clients need a login/portal or just emailed reports, I can narrow this to the best 1–2 options and compare the actual economics.

It has 85+ integrations, including Google Ads, Microsoft Ads, GA4, Meta, LinkedIn, etc., and specifically supports PPC dashboards, budget/goal tracking, automated reports, annotations and custom metrics. AgencyAnalytics AgencyAnalytics

The white-labeling is particularly strong: custom logo/colors, custom domain, branded email sending, and a branded mobile experience are available on the appropriate plans. AgencyAnalytics

The important thing is that it isn't merely a PDF-report generator. Clients can get a live dashboard showing things such as spend, conversions, CPC, CTR and ROAS, while your team can use the same data for campaign management. AgencyAnalytics AgencyAnalytics

I'd choose it if: you want one platform that can grow beyond paid search into SEO, analytics, social, call tracking, etc.

2. Swydo — particularly good if you're a PPC specialist

Swydo is worth serious consideration if paid media is the core of your agency rather than one component of a full-service offering. Recent comparisons characterize it as particularly strong for PPC/social reporting, with a relatively straightforward setup. DashThis Swydo

I'd choose it if: your clients mostly care about Google Ads/Meta/Microsoft performance and you want reporting to stay relatively focused.

3. DashThis — easiest to get running

DashThis is probably the one I'd demo if your priority is "I want beautiful branded dashboards without building a complicated reporting system."

It supports 30+ marketing platforms and offers agency white-labeling including custom domains, branding and removal of DashThis branding. DashThis DashThis

I'd choose it if: your agency is small-to-mid-sized and reporting simplicity matters more than having the deepest agency-management functionality.

4. Whatagraph — powerful, but I'd reserve it for larger agencies

Whatagraph is compelling when you're dealing with lots of data sources, complex cross-channel reporting and more sophisticated data visualization. The tradeoff is cost and complexity: its current pricing structure is substantially more expensive at the higher tiers, particularly once you need white-labeling and broader integrations. DashThis

I'd choose it if: you're operating at enough scale that advanced reporting/data workflows justify the additional spend.

What I'd actually do

If I were choosing for a paid-search agency today, I'd trial these three in this order:

1. AgencyAnalytics — best all-around agency platform.
2. Swydo — see if its PPC-centric workflow fits your team better.
3. DashThis — see if simpler reporting gives you essentially the same client experience for less operational overhead.

The key distinction is what you mean by "client dashboard." If you want clients to log into something that genuinely feels like your agency's own reporting portal, rather than just receiving a branded PDF, I'd put AgencyAnalytics at #1. Its white-label system supports custom domains and agency branding, and its client dashboards are designed specifically for ongoing live access.

For a paid search management agency (Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads, etc.), the best white-label reporting/client dashboard software depends on whether you prioritize PPC-specific depth, ease of client communication, scale, or custom dashboards. Databox ClientSignal

Here are the strongest options:

My shortlist by agency type

Small PPC agency (5–30 clients)

Choose: AgencyAnalytics or Swydo

• You need clients to log in and see performance without your team manually building reports.
• You want branded dashboards, automated emails, and repeatable templates.
• These are usually the fastest to deploy. Databox ClientSignal

Performance marketing agency focused mainly on Google Ads

Choose: Swydo

It is especially appealing if your main deliverable is:

• spend
• impressions
• clicks
• conversions
• CPA/ROAS
• search term insights
• monthly PPC summaries

Higher-end agency selling transparency

Choose: Whatagraph or Databox

Good fit if clients expect:

• executive dashboards
• live KPI views
• polished presentations
• multiple channels beyond paid search Databox

Large agency with many accounts

Choose: AgencyAnalytics, Databox, or a custom Looker Studio stack

At scale, pricing structure matters. A tool that is inexpensive at 10 clients can become costly at 100 clients, so compare per-client vs. per-dashboard vs. per-data-source pricing. Databox

What I would pick for a typical paid search agency

My default recommendation:

1. AgencyAnalytics — best overall balance of client experience, white labeling, integrations, and agency workflow. Zite
2. Swydo — best if PPC is your core service and you want lean reporting operations. Databox
3. Whatagraph — best if the report itself is part of your premium positioning. Databox
4. Looker Studio + connectors — best if you have someone technical who wants maximum customization. Databox

Before choosing, I would test these specific capabilities:

• Can clients log in under your domain?
• Can you remove vendor branding?
• Can you create separate dashboards per client?
• Does it connect natively to Google Ads conversion actions, GA4, call tracking, and CRM data?
• Can account managers clone templates quickly?

For a pure paid search agency, I would lean Swydo if operational efficiency is the priority, or AgencyAnalytics if you want a broader agency client portal.

If you’re a paid-search agency looking specifically for white-label reporting + client-facing dashboards, I’d shortlist AgencyAnalytics, DashThis, Whatagraph, and Looker Studio—but my default recommendation would be AgencyAnalytics.

My ranking

1. 🥇 AgencyAnalytics — my pick for most agencies

agencyanalytics.com

This is the one I'd choose if your agency's core business is managing Google Ads/Microsoft Ads for multiple clients.

It combines:

• White-labeled client dashboards
• Custom agency domain
• Your logo, colors, favicon, and branding
• Client login/portal
• Google Ads integration
• 85+ other integrations
• Automated reports
• Dashboard templates you can clone across clients
• Goals and budget pacing
• Custom metrics
• Read-only dashboard links that don't require the client to log in

AgencyAnalytics specifically supports Google Ads reporting with campaign, conversion, ROI, spend, CPC, and budget/goal tracking. AgencyAnalytics AgencyAnalytics

The particularly important distinction is that it isn't merely a report generator. It gives clients a persistent portal where they can log in and explore their data. AgencyAnalytics

I'd pick this if: you're building a recurring PPC-management service and want the reporting portal to feel like part of your agency's product.

2. 🥈 DashThis — best if reporting simplicity is the priority

dashthis.com

DashThis is particularly attractive if you want to get dashboards built quickly without creating a complicated analytics infrastructure.

It offers:

• 30+ integrations
• Google Ads/PPC reporting
• White-label branding
• Custom domain
• Custom email address
• Automated reports
• Interactive dashboards
• Templates
• Client-specific branding

DashThis explicitly supports removing its branding and putting dashboards on a domain such as reports.youragency.com. DashThis DashThis

I'd pick this if: your clients primarily want a beautiful, easy-to-understand monthly PPC dashboard rather than a sophisticated client portal.

3. 🥉 Whatagraph — best for larger/more data-heavy agencies

whatagraph.com

I'd investigate Whatagraph if you're moving beyond straightforward PPC reporting into multi-channel performance reporting—e.g. Google Ads + Meta + GA4 + CRM + ecommerce data.

It's more oriented toward assembling data from multiple marketing channels and presenting it as a unified reporting experience.

I'd pick this if: your agency is becoming a broader performance-marketing operation and PPC is only one component.

4. Looker Studio — best for maximum customization

lookerstudio.google.com

Looker Studio can be fantastic for agencies because you can build almost exactly the dashboard you want, particularly if you're comfortable with Google Ads/GA4 data and connectors.

But there's a big difference between building a dashboard and running a white-label client portal business.

You'll generally have more work around:

• Client/user management
• Templates
• Branding
• Data connectors
• Permissions
• Maintenance
• Report duplication
• Client experience

So I wouldn't choose it solely because it's inexpensive.

I'd pick Looker Studio if: you have someone technical on the team and want complete control over the dashboard experience.

What I'd actually do

For a paid-search-focused agency, I'd narrow it to:

AgencyAnalytics vs. DashThis.

And I'd lean AgencyAnalytics if your desired client experience is:

clients.youragency.com → Client logs in → sees their Google Ads performance → sees spend/conversions/CPA → sees goals → can drill into campaigns → also sees GA4/SEO/etc. → receives automated reports.

AgencyAnalytics supports exactly that kind of branded portal, including custom domains and agency branding. AgencyAnalytics AgencyAnalytics

If instead it's:

Client gets a beautiful monthly/weekly dashboard → sees the important PPC KPIs → doesn't need to interact with the system much

then DashThis is very compelling. DashThis

One thing I'd not optimize for

Don't choose based primarily on number of integrations.

For a PPC agency, I'd weight these much more heavily:

1. Google Ads data fidelity
2. Client-facing UX
3. White-label/custom domain
4. Ability to clone templates across clients
5. Budget/goal tracking
6. Automated report delivery
7. Client permissions
8. How much agency labor is required to maintain it
9. Cost per client/dashboard
10. Whether clients actually understand the dashboard

That last one is surprisingly important. A dashboard containing 150 Google Ads metrics isn't necessarily a better PPC reporting product.

If you tell me roughly how many clients you have (e.g. 10, 50, 200+) and whether you're Google Ads-only or Google + Microsoft + Meta, I can give you a much more specific recommendation—including which one is likely to be cheapest at your scale.

AgencyAnalytics vs. DashThis.

And I'd lean AgencyAnalytics if your desired client experience is:

clients.youragency.com → Client logs in → sees their Google Ads performance → sees spend/conversions/CPA → sees goals → can drill into campaigns → also sees GA4/SEO/etc. → receives automated reports.

AgencyAnalytics supports exactly that kind of branded portal, including custom domains and agency branding.

If instead it's:

Client gets a beautiful monthly/weekly dashboard → sees the important PPC KPIs → doesn't need to interact with the system much

then DashThis is very compelling.

One thing I'd not optimize for

If you’re an agency primarily managing paid search/PPC and want both white-label reporting + client-facing dashboards, I’d shortlist AgencyAnalytics, Swydo, and DashThis—with AgencyAnalytics as my default choice for most agencies.

My ranking

1. AgencyAnalytics — my pick

agencyanalytics.com

For an agency that wants the client experience to feel like its own software, AgencyAnalytics is probably the strongest choice.

It supports Google Ads and other PPC sources, live client dashboards, automated reports, custom branding, custom domains, agency/client logos, colors, and a client portal. It currently advertises 85+ integrations. AgencyAnalytics AgencyAnalytics

The particularly important part is that you can have:

Google Ads → AgencyAnalytics → your branded client dashboard → automated branded reports

rather than having clients constantly log into Google Ads.

It also has a dedicated PPC dashboard setup covering spend, conversions, CTR, Google Ads, Microsoft Ads, Meta, and other paid channels. AgencyAnalytics AgencyAnalytics

I'd choose this if: you want one platform that can eventually handle PPC + SEO + GA4 + social + call tracking without rebuilding your reporting stack.

2. Swydo — excellent if you're PPC/reporting focused

swydo.com

Swydo is particularly attractive for agencies where reporting efficiency is the main objective.

It emphasizes PPC, SEO, social and analytics data, reusable templates, automated scheduling, dashboards, and complete white labeling. It can also host reports on your own domain, which is a major plus for client-facing presentation. Swydo Swydo

I'd choose Swydo over AgencyAnalytics if: your agency is heavily PPC-oriented and you prefer a streamlined reporting workflow over having a broader agency-management/reporting platform.

3. DashThis — best if you want "make it look good and don't overcomplicate it"

dashthis.com

DashThis is worth considering if your priority is quickly producing attractive client dashboards without a lot of configuration.

I'd put it behind AgencyAnalytics/Swydo for a growing paid-search agency, but it can be a very good fit for a smaller shop with relatively standardized reporting.

What I would not do

I wouldn't automatically choose Looker Studio just because it's inexpensive/free.

It's excellent if you have someone technical who can build and maintain dashboards, but you're effectively becoming the reporting-software company. Connector issues, permissions, templates, client access, maintenance, and customization become your problem.

For an agency whose goal is to sell and manage PPC, rather than build BI dashboards, I'd generally pay for the dedicated platform.

My recommendation by agency type

• 1–10 PPC clients: DashThis or Swydo
• 10–50 clients: AgencyAnalytics
• 50+ clients: AgencyAnalytics or Swydo, with pricing/model becoming especially important
• PPC + SEO + social + analytics: AgencyAnalytics
• Almost exclusively Google/Microsoft Ads: Swydo
• Technical agency with SQL/BigQuery expertise: Looker Studio
• Highly customized enterprise BI: Looker Studio/BI stack rather than an agency reporting product

If I were starting a paid-search agency today, I'd pick AgencyAnalytics. The combination of white-labeling, live dashboards, client portal, automated reports, custom domain, and broad integrations makes it the safest "buy once and grow into it" option. AgencyAnalytics AgencyAnalytics

If you tell me roughly how many clients you have (or expect), monthly ad spend, and whether you manage Google Ads only or Google + Meta + Microsoft, I can narrow this down to the best 2 options and compare their actual pricing at your scale.

For an agency that wants the client experience to feel like its own software, AgencyAnalytics is probably the strongest choice.

It supports Google Ads and other PPC sources, live client dashboards, automated reports, custom branding, custom domains, agency/client logos, colors, and a client portal. It currently advertises 85+ integrations. AgencyAnalytics AgencyAnalytics

The particularly important part is that you can have:

Google Ads → AgencyAnalytics → your branded client dashboard → automated branded reports

rather than having clients constantly log into Google Ads.

It also has a dedicated PPC dashboard setup covering spend, conversions, CTR, Google Ads, Microsoft Ads, Meta, and other paid channels. AgencyAnalytics AgencyAnalytics

I'd choose this if: you want one platform that can eventually handle PPC + SEO + GA4 + social + call tracking without rebuilding your reporting stack.

2. Swydo — excellent if you're PPC/reporting focused

swydo.com

Swydo is particularly attractive for agencies where reporting efficiency is the main objective.

It emphasizes PPC, SEO, social and analytics data, reusable templates, automated scheduling, dashboards, and complete white labeling. It can also host reports on your own domain, which is a major plus for client-facing presentation. Swydo Swydo

I'd choose Swydo over AgencyAnalytics if: your agency is heavily PPC-oriented and you prefer a streamlined reporting workflow over having a broader agency-management/reporting platform.

3. DashThis — best if you want "make it look good and don't overcomplicate it"

dashthis.com

DashThis is worth considering if your priority is quickly producing attractive client dashboards without a lot of configuration.

I'd put it behind AgencyAnalytics/Swydo for a growing paid-search agency, but it can be a very good fit for a smaller shop with relatively standardized reporting.

What I would not do

I wouldn't automatically choose Looker Studio just because it's inexpensive/free.

It's excellent if you have someone technical who can build and maintain dashboards, but you're effectively becoming the reporting-software company. Connector issues, permissions, templates, client access, maintenance, and customization become your problem.

For an agency whose goal is to sell and manage PPC, rather than build BI dashboards, I'd generally pay for the dedicated platform.

My recommendation by agency type

• 1–10 PPC clients: DashThis or Swydo
• 10–50 clients: AgencyAnalytics
• 50+ clients: AgencyAnalytics or Swydo, with pricing/model becoming especially important
• PPC + SEO + social + analytics: AgencyAnalytics
• Almost exclusively Google/Microsoft Ads: Swydo
• Technical agency with SQL/BigQuery expertise: Looker Studio
• Highly customized enterprise BI: Looker Studio/BI stack rather than an agency reporting product

If I were starting a paid-search agency today, I'd pick AgencyAnalytics. The combination of white-labeling, live dashboards, client portal, automated reports, custom domain, and broad integrations makes it the safest "buy once and grow into it" option.

If you're an agency primarily managing Google Ads / paid search and your goal is white-label reporting + a client-facing dashboard, I’d shortlist AgencyAnalytics, DashThis, and Swydo. The right choice depends mostly on how many clients you have and how sophisticated you want the client portal to be.

My ranking

Current 2026 comparisons consistently put AgencyAnalytics, DashThis, Whatagraph and Swydo among the leading agency reporting platforms, but their pricing models and target users differ considerably. DashThis Good Morning Co.

1. AgencyAnalytics — my default recommendation

agencyanalytics.com

I'd choose AgencyAnalytics if you're building a serious agency operation rather than simply wanting prettier monthly reports.

Why:

• White-labeled client portal
• Client-specific logins
• Custom dashboards
• Google Ads and broad marketing integrations
• Automated reporting
• Strong agency/client organization
• Ability to combine PPC with GA4, SEO, call tracking, social, etc.
• Good fit if you expect clients to log in and actually use the dashboard

It currently supports 85+ integrations, according to its 2026 comparison material, and its pricing is primarily based on clients rather than individual data sources. DashThis

The big advantage: it feels more like your agency's reporting platform than a reporting widget you happen to give clients.

I'd especially favor it if you're managing 10–100+ PPC clients or expect to add SEO, social, call tracking, etc. later.

2. DashThis — best if you want simple

dashthis.com

If you're a PPC-focused boutique agency, DashThis is probably the one I'd demo immediately after AgencyAnalytics.

Its philosophy is essentially: connect the accounts, choose a template, customize it, and get a professional dashboard without building a BI system.

It has 30+ integrations covering PPC, SEO, social and other marketing sources, with templates designed specifically for agency reporting. DashThis

I'd pick DashThis over AgencyAnalytics when:

• Your primary service is paid media
• You don't need sophisticated SEO functionality
• You want something your account managers can learn quickly
• You want dashboards rather than a broader agency-management ecosystem

It's particularly attractive for a small agency where ease of deployment matters more than maximum functionality.

3. Swydo — worth a serious look for PPC

Swydo is another strong candidate if you're heavily focused on Google Ads, Microsoft Ads, Meta Ads and other paid media.

The interesting distinction is that Swydo's pricing has historically been more tied to data sources, whereas AgencyAnalytics is more client-oriented. That can make either one dramatically cheaper depending on your account structure. DashThis Mixed Metrics

So I'd model the cost based on your actual setup before deciding.

4. Whatagraph — excellent, but probably overkill for most PPC shops

whatagraph.com

Whatagraph becomes interesting when reporting gets large, multi-channel and data-heavy.

It's particularly suited to agencies that want:

• Sophisticated cross-channel reporting
• More elaborate visualization
• Multiple data sources
• Larger client portfolios
• More advanced data workflows

The catch is price. Its 2026 pricing structure has moved substantially upward, with higher-tier functionality aimed at larger agencies. DashThis

For a 10-client Google Ads agency, I'd probably not start here.

For a 50–200 client performance-marketing agency with a dedicated operations/reporting team? Different story.

5. Looker Studio — don't overlook it

lookerstudio.google.com

If you're almost entirely Google Ads + GA4 + Search Console, Looker Studio is incredibly compelling.

You can build a completely custom client dashboard and avoid paying for a reporting platform. Google Ads and other Google sources integrate naturally. DashThis

The downside is that you become the software company.

Someone has to:

• Build the templates
• Maintain them
• Handle permissions
• Fix connector issues
• Create client-specific views
• Manage branding
• Troubleshoot data discrepancies
• Build automation around the reporting process

So I'd only choose it if you have someone technical or you want reporting to be a highly customized part of your agency infrastructure.

What I'd choose by agency size

1–10 PPC clients:
DashThis or Looker Studio.

10–50 clients:
AgencyAnalytics would be my first choice.

50–200+ clients:
AgencyAnalytics or Whatagraph, depending on how sophisticated your data/reporting operation is.

PPC-only agency:
Demo DashThis + Swydo alongside AgencyAnalytics.

PPC + SEO + social + web analytics:
AgencyAnalytics.

Google Ads only and technically capable team:
Looker Studio.

One important distinction

Don't evaluate these just on "does it have white labeling?"

I'd evaluate the client experience:

Client receives login → sees your logo/domain → sees current Google Ads performance → can change date range → can drill into campaigns/ad groups → sees conversions/CPA/ROAS → receives automated monthly report → never sees the reporting vendor.

That's the experience that actually makes the software valuable.

If I were choosing for a typical paid-search agency today, I'd start with AgencyAnalytics, then test DashThis against it using one real client. The winner should be determined by how quickly you can clone a dashboard for a new client and how much ongoing maintenance your team has to do—not by the number of integrations on the homepage. clientsignal.io launchadvisor.co

If the agency’s core service is paid search (Google Ads/Microsoft Ads) and you want both white-label reporting and client-facing dashboards, I’d shortlist AgencyAnalytics and DashThis, with AgencyAnalytics as my default choice.

My ranking

1. agencyanalytics.com — my first choice

For a paid-search agency, this is probably where I'd start.

It combines automated reporting, live client dashboards, white-label branding, custom domains, client access, and a large integration library in one agency-oriented product. It currently advertises 85+ data sources and unlimited reports/dashboards, and its pricing is based on clients rather than individual reports. AgencyAnalytics AgencyAnalytics

The particularly important white-label capabilities are:

• Your agency logo and colors
• Custom domain for client dashboards
• Branded reports
• Multiple white-label profiles
• Reports sent from your agency email
• Client-facing dashboards rather than just PDFs
• Mobile access
• Goal/budget tracking and customizable widgets AgencyAnalytics

Why I'd pick it: If you're trying to make the dashboard part of the product your agency sells, rather than simply automating monthly reports, AgencyAnalytics is the strongest fit.

Its current advertised pricing is $20/client/month when billed annually, although some white-label capabilities are plan-dependent, so I'd verify exactly which plan you need before buying. AgencyAnalytics AgencyAnalytics

2. dashthis.com — best if reporting is the priority

DashThis is particularly attractive if your main objective is:

"Take Google Ads + Analytics + other marketing data and turn it into beautiful, branded client dashboards with as little work as possible."

It supports 30+ integrations, automated data refreshes, reusable templates, dashboard cloning, scheduled emails, custom domains, agency branding, and removal of DashThis branding. DashThis DashThis

Its PPC functionality is also explicitly built around metrics such as spend, clicks, impressions and ROAS, with prebuilt PPC/SEM templates. DashThis DashThis

DashThis currently advertises plans starting around $44/month, with unlimited users and integrations. DashThis

I'd choose DashThis over AgencyAnalytics if: your agency has a relatively simple operational model and beautiful automated reporting is more important than having a broader agency-management/client-portal experience.

3. whatagraph.com

I'd look at Whatagraph if the agency is going beyond paid search into a fairly sophisticated multi-channel reporting operation.

It's more attractive when a client might want one reporting experience combining Google Ads, Meta, SEO, analytics, social, etc., rather than a dashboard primarily designed around PPC.

4. lookerstudio.google.com

This is the wildcard.

If you have someone technical/design-oriented on staff, Looker Studio can produce extremely customized Google Ads dashboards. But I'd not choose it as the default agency platform if the goal is a polished, scalable white-label client experience.

You're essentially building more of the infrastructure yourself—templates, permissions, branding conventions, data connectors, client provisioning, maintenance, etc.

What I'd actually buy

For a paid-search-only or paid-search-heavy agency:

AgencyAnalytics → DashThis → Whatagraph

I'd trial AgencyAnalytics and DashThis with one real client rather than evaluating them from demos.

The critical test isn't "which dashboard looks prettier?" It's whether your team can go from:

new client → connect Google Ads → apply agency template → customize KPIs → give client access → automate reporting

in 10–15 minutes.

Also test whether you can give clients the right amount of information. A good PPC client dashboard shouldn't simply dump every Google Ads metric onto a screen. I'd want a hierarchy like:

Business outcomes → spend/budget → conversions/CPL/CPA → campaign performance → search terms/keywords → ad performance → recommendations/actions.

If you tell me how many clients you have, whether you manage Google Ads only or Google + Microsoft + Meta, and roughly what you want to spend per month, I can narrow this down to the best 1–2 choices for your agency.

If the agency’s core service is paid search management and the goal is white-label client reporting + a live client dashboard, I’d shortlist these:

1. AgencyAnalytics — best overall

agencyanalytics.com is probably where I'd start.

For paid search, it has native Google Ads reporting covering campaign KPIs, PPC metrics, keywords, conversions, ROI, budget pacing, etc. It also supports Microsoft Advertising and other PPC/social sources. AgencyAnalytics AgencyAnalytics

The important part for an agency is that it's actually client-facing, rather than merely being a report generator:

• Live client dashboards
• Your logo, colors and branding
• Custom domain for the dashboard
• Client-specific logins and permissions
• Automated reports
• Reusable dashboard/report templates
• 85+ integrations
• Ability to combine PPC with GA4, SEO, social, call tracking, etc. AgencyAnalytics AgencyAnalytics

It also has agency-level dashboards, so your team can monitor multiple clients without logging into each account individually. AgencyAnalytics

For a 5–50 client paid-search agency, this would be my first demo.

2. Whatagraph — if you're building a larger reporting operation

whatagraph.com is more interesting if the agency is going beyond straightforward PPC reporting into large-scale cross-channel data aggregation.

It emphasizes a centralized data foundation, linked reports, scalable themes, white-labeling, branded client folders and dashboards. Whatagraph

The tradeoff is cost/complexity. Current 2026 pricing has moved substantially upward on some plans, making it harder to justify for a small PPC-only agency. DashThis

I'd choose it over AgencyAnalytics when data engineering, many accounts/brands, and sophisticated cross-channel reporting become major requirements.

3. DashThis — if you want clients to understand the dashboard immediately

dashthis.com is worth considering when you want something relatively straightforward for account managers to build and maintain.

It's particularly attractive when the reporting philosophy is:

"Give the client the 10–20 numbers they care about, make them look great, automate the report, and don't overcomplicate it."

Its main advantage is ease of use rather than trying to become the agency's entire marketing-data infrastructure.

4. Looker Studio — if customization matters more than convenience

lookerstudio.google.com can produce extremely good paid-search dashboards, particularly if the agency has someone technically capable of building them.

The downside is that you are essentially building the reporting product yourself. Connectors, data blending, permissions, maintenance, client provisioning, templates and edge cases become your responsibility.

So I wouldn't pick it merely because it's inexpensive. The agency is trading software expense for internal labor.

What I'd choose

For a typical paid-search agency, my ranking would be:

1. AgencyAnalytics — best balance of PPC functionality, white labeling, client portal/dashboard and agency workflow.
2. DashThis — if simplicity and fast implementation are more important than depth.
3. Whatagraph — if you're operating at larger scale and need sophisticated data/reporting infrastructure.
4. Looker Studio — if you have technical resources and want complete control.

One important distinction: reporting software isn't campaign-management software. These platforms are primarily the client-facing analytics/reporting layer. Your Google Ads/Microsoft Ads management still happens in the ad platforms or your PPC management stack.

If I were evaluating vendors for an agency, I'd specifically demo AgencyAnalytics vs. DashThis vs. Whatagraph using one real client account and test: Google Ads data accuracy → dashboard customization → client permissions → white-label URL → automated reporting → multi-account management → cost at your projected client count. That's much more revealing than comparing feature checklists.

The tradeoff is cost/complexity. Current 2026 pricing has moved substantially upward on some plans, making it harder to justify for a small PPC-only agency. DashThis

I'd choose it over AgencyAnalytics when data engineering, many accounts/brands, and sophisticated cross-channel reporting become major requirements.

3. DashThis — if you want clients to understand the dashboard immediately

dashthis.com is worth considering when you want something relatively straightforward for account managers to build and maintain.

It's particularly attractive when the reporting philosophy is:

"Give the client the 10–20 numbers they care about, make them look great, automate the report, and don't overcomplicate it."

Its main advantage is ease of use rather than trying to become the agency's entire marketing-data infrastructure.

4. Looker Studio — if customization matters more than convenience

lookerstudio.google.com can produce extremely good paid-search dashboards, particularly if the agency has someone technically capable of building them.

The downside is that you are essentially building the reporting product yourself. Connectors, data blending, permissions, maintenance, client provisioning, templates and edge cases become your responsibility.

If the agency’s core service is paid search management and you want both white-label client dashboards + automated reporting, I’d shortlist these:

🥇 I'd choose AgencyAnalytics

For a typical paid-search agency, AgencyAnalytics is probably the best balance of client experience, agency workflow, and implementation effort.

It supports Google Ads alongside GA4, Search Console, social platforms and other marketing sources, with 85+ integrations. You can build reusable dashboard templates and clone them for new clients. AgencyAnalytics AgencyAnalytics

More importantly for your use case, its white-labeling goes beyond putting your logo on a PDF: you can customize logos, colors, client-facing URLs/domains and email sending, and provide clients with branded access to live dashboards. AgencyAnalytics

For Google Ads specifically, you can surface things like spend, conversions, CPC, CTR, cost/conversion, ROAS, campaign performance and budget pacing, rather than making the client log into Google Ads. AgencyAnalytics

When I'd pick something else

Choose DashThis if you want something extremely straightforward for an agency whose main deliverable is polished client reporting. It connects 30+ marketing platforms and is specifically built around automated, branded dashboards and reports. DashThis

Choose Swydo if you're heavily focused on Google Ads/Meta Ads/PPC reporting and want a relatively simple agency reporting workflow. It tends to be particularly attractive for smaller paid-media agencies.

Choose Whatagraph if you're becoming a larger operation with lots of clients, multiple data sources, data blending, or a more sophisticated reporting/data infrastructure. Its current positioning is explicitly toward agencies reporting at scale. Whatagraph

Choose Looker Studio if you're willing to have someone build and maintain the dashboards yourself. It gives you much more control, but you're effectively building your own reporting product rather than buying an agency reporting system.

The important distinction

I'd separate "reporting software" from "client portal software."

If your desired client experience is:

client.youragency.com → login → live Google Ads performance → spend/conversion/ROAS → campaign/ad-group detail → pacing → monthly commentary → historical performance

then AgencyAnalytics is the one I'd test first.

If you only need:

automated branded PDF + dashboard link

then DashThis may be sufficient and potentially simpler.

And if you're asking because you're choosing software for an agency from scratch, I'd evaluate the finalists on five things before signing:

1. Google Ads data granularity — campaign, ad group, keyword, search terms, conversion actions, etc.
2. White-label depth — custom domain, favicon, email sender, login page, mobile experience, vendor branding removal.
3. Client permissions — whether clients can see only their own accounts and whether you can control what they see.
4. Template/clone workflow — crucial once you have 20+ clients.
5. Pricing at your actual client count — some tools look cheap initially but become expensive when every client has multiple data sources.

Bottom line: for a paid-search agency, I'd start with AgencyAnalytics, then compare it directly against DashThis and Swydo. AgencyAnalytics is the strongest general-purpose choice; DashThis is the strongest "simple reporting product" alternative. Current industry comparisons similarly put AgencyAnalytics toward full-service agency reporting and DashThis toward straightforward agency dashboards. DashThis techcognate.com

For a typical paid-search agency, AgencyAnalytics is probably the best balance of client experience, agency workflow, and implementation effort.

It supports Google Ads alongside GA4, Search Console, social platforms and other marketing sources, with 85+ integrations. You can build reusable dashboard templates and clone them for new clients. AgencyAnalytics AgencyAnalytics

More importantly for your use case, its white-labeling goes beyond putting your logo on a PDF: you can customize logos, colors, client-facing URLs/domains and email sending, and provide clients with branded access to live dashboards. AgencyAnalytics

For Google Ads specifically, you can surface things like spend, conversions, CPC, CTR, cost/conversion, ROAS, campaign performance and budget pacing, rather than making the client log into Google Ads. AgencyAnalytics

When I'd pick something else

Choose DashThis if you want something extremely straightforward for an agency whose main deliverable is polished client reporting. It connects 30+ marketing platforms and is specifically built around automated, branded dashboards and reports. DashThis

Choose Swydo if you're heavily focused on Google Ads/Meta Ads/PPC reporting and want a relatively simple agency reporting workflow. It tends to be particularly attractive for smaller paid-media agencies.

Choose Whatagraph if you're becoming a larger operation with lots of clients, multiple data sources, data blending, or a more sophisticated reporting/data infrastructure. Its current positioning is explicitly toward agencies reporting at scale. Whatagraph

Choose Looker Studio if you're willing to have someone build and maintain the dashboards yourself. It gives you much more control, but you're effectively building your own reporting product rather than buying an agency reporting system.

The important distinction

I'd separate "reporting software" from "client portal software."

If your desired client experience is:

client.youragency.com → login → live Google Ads performance → spend/conversion/ROAS → campaign/ad-group detail → pacing → monthly commentary → historical performance

then AgencyAnalytics is the one I'd test first.

If you only need:

automated branded PDF + dashboard link

then DashThis may be sufficient and potentially simpler.

And if you're asking because you're choosing software for an agency from scratch, I'd evaluate the finalists on five things before signing:

If the agency’s core service is paid search management, I’d shortlist AgencyAnalytics, DashThis, and Looker Studio. My default choice for most agencies would be AgencyAnalytics.

My ranking

1. AgencyAnalytics — my default recommendation

agencyanalytics.com

This is probably the closest match to what you're describing. It is built specifically around the agency → client relationship rather than simply being a dashboarding tool.

It supports Google Ads, Microsoft Advertising, Meta and other paid-media sources, with customizable PPC dashboards, automated reports, client permissions, and white-label branding. AgencyAnalytics AgencyAnalytics

The important distinction is that clients can have their own dashboard/login, rather than you merely emailing them a PDF. AgencyAnalytics says its client dashboards can be fully branded with the agency's logo and colors, and it supports 85+ integrations. AgencyAnalytics AgencyAnalytics Knowledge Base

I'd choose it if:

• You have 10+ clients or expect to get there.
• Clients need ongoing access to performance.
• You manage Google Ads + Microsoft Ads + Meta, etc.
• You want reporting to feel like part of your agency's product.
• You don't want your team maintaining dashboards manually.

2. DashThis — choose this if reporting simplicity matters most

dashthis.com

DashThis is particularly attractive if your agency wants to get a polished dashboard running quickly without building a complicated reporting infrastructure.

Its strength is straightforward, client-ready marketing reporting. A 2026 comparison from DashThis itself describes it as particularly suitable for non-technical agencies that want professional reports set up quickly. DashThis

I'd lean toward DashThis over AgencyAnalytics when:

• Your agency is primarily PPC/social.
• You don't need a huge ecosystem of other agency features.
• You value simplicity over maximum customization.
• Your reporting team isn't particularly technical.

3. Looker Studio — best if you want to own the reporting experience

lookerstudio.google.com

If you have someone technically capable, Looker Studio can produce a much more bespoke experience.

The downside is that you are effectively building and maintaining the reporting product yourself. Google Ads and Google's other data sources work naturally, but once you start incorporating Microsoft Ads, Meta, CRM data, profitability data, etc., you'll likely need third-party connectors or a data warehouse.

So I wouldn't pick it merely because it's cheap. I'd pick it because you want maximum control.

4. Whatagraph — interesting for a larger multi-channel agency

whatagraph.com

Whatagraph becomes more interesting when the agency is reporting on lots of channels and lots of clients, particularly if you want more sophisticated cross-channel data aggregation.

The catch is cost. Its pricing structure changed substantially in 2026, with higher tiers becoming considerably more expensive, so I'd only move here if you actually need its additional capabilities. DashThis

The decision I'd make

I'd use this rule:

• 5–30 PPC clients → AgencyAnalytics
• Small agency wanting dead-simple reporting → DashThis
• Technical agency wanting highly customized dashboards → Looker Studio
• 30+ clients / complex multi-channel reporting → AgencyAnalytics or Whatagraph
• PPC + social specialist with relatively simple reporting → DashThis or Swydo

One thing I'd not do is make the decision based primarily on how attractive the dashboard looks in a demo.

For a paid-search agency, the more important question is:

Can we onboard a new client, connect their ad accounts, clone our reporting template, apply our branding, give them access, and have their first report running in 15–30 minutes?

That's where AgencyAnalytics tends to make a lot of sense.

Also, don't confuse white-label reporting with white-label client dashboards. You want all three layers:

1. Your branding — logo, colors, agency name.
2. Your client experience — client login/dashboard rather than a vendor-branded interface.
3. Your domain — ideally something like reports.youragency.com.

That last distinction is important because plenty of tools call themselves “white label” when they mainly mean putting your logo on a PDF. Luckywebs

If you tell me roughly how many clients you manage (e.g. 10, 50, 200), whether it's Google Ads only or Google + Microsoft + Meta, and whether clients need login access, I can narrow this down to the best 2 and compare their actual 2026 pricing.

1. Your branding — logo, colors, agency name.
2. Your client experience — client login/dashboard rather than a vendor-branded interface.
3. Your domain — ideally something like reports.youragency.com.

That last distinction is important because plenty of tools call themselves “white label” when they mainly mean putting your logo on a PDF.

For a paid search management agency, the best white-label reporting/client dashboard software depends mostly on how many clients you manage, how much customization you need, and whether clients want a live portal vs. monthly reports.

Here are the strongest options:

multisiteseo ClientVenue## My shortlist by agency type

1. Growing PPC agency (5–100 clients)

Choose: AgencyAnalytics

This is probably the default choice for most paid search agencies. It gives clients a branded portal, automated reporting, custom dashboards, and integrations across PPC and analytics platforms. It is designed specifically around the agency/client relationship rather than internal analytics. AgencyAnalytics AgencyAnalytics

Good dashboard sections:

• Spend vs. budget
• Leads/conversions
• CPA/CPL
• ROAS
• Search impression share
• Top campaigns
• Search terms
• Change log (“what we optimized this month”)

2. PPC-only agency

Choose: Swydo

If your business is primarily:

• Google Ads
• Microsoft Ads
• Meta Ads
• LinkedIn Ads

then a PPC-oriented reporting tool can be more efficient. Swydo is commonly used by paid media agencies because it focuses heavily on advertising KPIs rather than trying to cover every marketing channel. ScoutRival

3. High-end agency selling strategy + reporting

Choose: Whatagraph

If clients are paying premium retainers and the report itself is part of the perceived value, Whatagraph produces very polished, presentation-friendly dashboards. AgencyAnalytics

4. Lean agency watching costs

Choose: Looker Studio

A skilled analyst can build excellent PPC dashboards using:

• Google Ads connector
• GA4
• BigQuery
• Supermetrics or similar connectors

The downside is maintenance: every client dashboard becomes your responsibility. AgencyAnalytics

What I would avoid

• Sending clients raw Google Ads screenshots
• Monthly PDFs full of clicks/impressions without business outcomes
• Building custom dashboards too early unless you have someone technical maintaining them

Recommended stack for a paid search agency

A practical setup:

• Reporting/dashboard: AgencyAnalytics or Swydo
• Call tracking: CallRail or similar
• CRM attribution: HubSpot/Salesforce integration if needed
• Internal optimization: Google Ads + scripts + spreadsheets/BI tools
• Client communication: dashboard + monthly strategy summary

If you are managing under ~20 PPC clients, I’d lean AgencyAnalytics or Swydo. If you are managing 50+ clients and need a premium client experience, I’d compare AgencyAnalytics vs. Whatagraph. Rankloop AgencyAnalytics

If your agency’s core service is paid search management and you want a white-label client portal/dashboard plus automated reporting, I’d shortlist these:

1. AgencyAnalytics — my default choice

agencyanalytics.com

I'd choose AgencyAnalytics for most paid-search agencies.

It has dedicated PPC dashboards, Google Ads/Microsoft Advertising integrations, automated reports, client logins, custom branding, custom domains, and 85+ integrations. AgencyAnalytics AgencyAnalytics

The important distinction is that it's not just a PDF reporting tool. Clients can have a live dashboard, while your team can use the same underlying data for recurring reports. Its white-label functionality includes agency logos/colors, custom URLs, and—in higher tiers—additional white-label profiles and branded email. AgencyAnalytics AgencyAnalytics

Best if: you want something your account managers can deploy repeatedly without needing a technical person.

2. DashThis — best if you want very simple reporting

dashthis.com

DashThis is particularly attractive if your agency doesn't need a huge marketing-data platform and primarily wants good-looking PPC dashboards and reports with minimal setup.

A 2026 comparison describes it as particularly suited to non-technical agency owners who want professional reports set up quickly. DashThis

I'd pick DashThis over AgencyAnalytics if: your clients mostly want a straightforward monthly/weekly performance dashboard and you don't need lots of ancillary SEO, call tracking, or other integrations.

3. Swydo — worth considering for a PPC-heavy shop

Swydo is particularly interesting if paid media is the agency's primary service rather than SEO/content/etc. The current agency-tool landscape puts Swydo among the stronger options for smaller agencies focused on paid ads and social reporting. DashThis

I'd put it on the demo list, particularly if your workflow revolves around Google Ads + Microsoft Ads + Meta.

4. Whatagraph — for a larger agency

whatagraph.com

Whatagraph becomes more interesting when you're managing lots of clients and pulling together multiple marketing channels and data sources.

The downside is cost. Current 2026 pricing has moved substantially upward on its higher tiers, making it much harder to justify for a small PPC agency. DashThis

I'd choose it when: you're a larger operation with technical/reporting staff and genuinely need its broader data capabilities.

5. Looker Studio — if you want to build your own product

lookerstudio.google.com

This is the wildcard.

For an agency that has someone comfortable with data modeling, Looker Studio can produce an extremely good custom client portal, particularly when your stack is mostly Google Ads + GA4 + Search Console + BigQuery.

The catch is that you're effectively building and maintaining your own reporting product. The software may be cheap/free, but your agency's labor isn't. Current comparisons similarly characterize it as best for teams that are comfortable with self-service/technical work. DashThis

What I'd choose

My ranking for a typical paid-search agency:

1. AgencyAnalytics — best overall balance of white-labeling, client dashboards, PPC functionality and ease of deployment.
2. DashThis — best if you want something simpler and reporting is the primary requirement.
3. Swydo — particularly compelling for a pure paid-media agency.
4. Whatagraph — excellent for larger, sophisticated multi-channel agencies, but watch the economics.
5. Looker Studio — best if you want maximum customization and have technical resources.

One thing I'd not optimize for is how pretty the screenshots look. The big question is how the pricing scales with 10, 25, 50, or 100 clients. For an agency, that can matter considerably more than the difference between two dashboard builders. Current comparisons show very different pricing models—per client, per dashboard, and per data source—which can produce dramatically different economics as you grow. DashThis

If you tell me roughly how many PPC clients you have now (and your target at 50/100 clients), whether you manage Google Ads only or Microsoft/Meta too, and whether you want a true client login portal, I can narrow this to the best 2–3 options and compare their actual 2026 pricing and scalability.

It has dedicated PPC dashboards, Google Ads/Microsoft Advertising integrations, automated reports, client logins, custom branding, custom domains, and 85+ integrations. AgencyAnalytics AgencyAnalytics

The important distinction is that it's not just a PDF reporting tool. Clients can have a live dashboard, while your team can use the same underlying data for recurring reports. Its white-label functionality includes agency logos/colors, custom URLs, and—in higher tiers—additional white-label profiles and branded email. AgencyAnalytics AgencyAnalytics

Best if: you want something your account managers can deploy repeatedly without needing a technical person.

2. DashThis — best if you want very simple reporting

dashthis.com

DashThis is particularly attractive if your agency doesn't need a huge marketing-data platform and primarily wants good-looking PPC dashboards and reports with minimal setup.

A 2026 comparison describes it as particularly suited to non-technical agency owners who want professional reports set up quickly. DashThis

I'd pick DashThis over AgencyAnalytics if: your clients mostly want a straightforward monthly/weekly performance dashboard and you don't need lots of ancillary SEO, call tracking, or other integrations.

3. Swydo — worth considering for a PPC-heavy shop

Swydo is particularly interesting if paid media is the agency's primary service rather than SEO/content/etc. The current agency-tool landscape puts Swydo among the stronger options for smaller agencies focused on paid ads and social reporting. DashThis

I'd put it on the demo list, particularly if your workflow revolves around Google Ads + Microsoft Ads + Meta.

4. Whatagraph — for a larger agency

whatagraph.com

Whatagraph becomes more interesting when you're managing lots of clients and pulling together multiple marketing channels and data sources.

The downside is cost. Current 2026 pricing has moved substantially upward on its higher tiers, making it much harder to justify for a small PPC agency. DashThis

I'd choose it when: you're a larger operation with technical/reporting staff and genuinely need its broader data capabilities.

5. Looker Studio — if you want to build your own product

lookerstudio.google.com

This is the wildcard.

For an agency that has someone comfortable with data modeling, Looker Studio can produce an extremely good custom client portal, particularly when your stack is mostly Google Ads + GA4 + Search Console + BigQuery.

The catch is that you're effectively building and maintaining your own reporting product. The software may be cheap/free, but your agency's labor isn't. Current comparisons similarly characterize it as best for teams that are comfortable with self-service/technical work.

What I'd choose

My ranking for a typical paid-search agency:

If the agency is primarily doing paid search/PPC, I’d narrow the field to Swydo, AgencyAnalytics, DashThis, and Whatagraph. My default choice for a PPC-focused agency would be Swydo, with AgencyAnalytics as the better choice if you want a broader agency operating/reporting platform.

My ranking

1. Swydo — my pick for a PPC agency

Swydo is particularly well suited if your core service is Google Ads/Microsoft Ads/Meta and you want clients to have a polished, always-available reporting portal.

It has white-label dashboards, client portals, automated reports, KPI goals and alerts, and its pricing is based around data sources rather than charging separately for every client. Current published pricing starts around $69/month monthly or $62/month annually with 10 sources. www.swydo.com

Choose it if:

• 70%+ of your work is paid media
• You want standardized dashboards across clients
• You care about KPI alerts/monitoring, not just monthly PDFs
• You expect the agency to grow without the reporting bill simply multiplying by client count

Potential downside: it's more reporting/monitoring-oriented than a full agency management platform.

Swydo

2. AgencyAnalytics — best all-around choice

I'd pick AgencyAnalytics if your agency does paid search + SEO + GA4 + social + call tracking and you want one client-facing portal.

It currently advertises 85+ integrations, branded client portals, custom domains, drag-and-drop dashboards and automated reports. Its PPC dashboard specifically supports metrics such as spend, conversions and CTR across Google, Microsoft/Bing, Meta and other platforms. agencyanalytics.com

The big advantage is that it feels like a complete agency reporting environment, rather than simply a PPC reporting tool.

Choose it if:

• You sell multiple digital marketing services
• Every client needs a slightly different dashboard
• You want SEO/reporting capabilities alongside PPC
• A per-client pricing model is acceptable

Current reporting on the platform puts Core at roughly $20/client/month when billed annually, though I'd verify the exact current commercial quote before buying. mixedmetrics.com

AgencyAnalytics

3. DashThis — best for simplicity

DashThis is compelling if your philosophy is "make the reporting look good and don't make my team spend a week configuring it."

It's particularly good for agencies with relatively standardized client reporting. Current comparisons put its entry point around $44/month annually, with white-label functionality available, although dashboard/source limits vary by tier. dashthis.com

Choose it if: you have a small-to-mid-sized agency, straightforward PPC reporting, and don't need a particularly sophisticated client portal.

DashThis

4. Whatagraph — best for a larger agency

Whatagraph becomes interesting when you're aggregating lots of clients and lots of channels and want highly polished cross-channel reporting.

The catch is cost. Current 2026 pricing has moved substantially upward; its Max tier is reported around $812/month on annual billing, making it difficult to justify for a small PPC shop. dashthis.com

Choose it if: you're already operating at meaningful scale and reporting across paid search, paid social, SEO, email, etc.

Whatagraph

What I'd actually buy

If I were choosing for an agency today:

PPC-only / PPC-heavy agency → Swydo

PPC + SEO + broader digital marketing → AgencyAnalytics

Small agency wanting the easiest setup → DashThis

20+ clients / high-volume, sophisticated cross-channel reporting → Whatagraph

One important distinction: don't evaluate these primarily on whether they "support Google Ads." They all do. Evaluate them on:

1. Can the client portal be completely branded?
2. Can you use your own domain?
3. Can clients log in and see live data rather than just receive PDFs?
4. Can you create one master PPC template and replicate it across accounts?
5. Can you show account → campaign → ad group → keyword/search-term detail where needed?
6. Can you calculate agency-specific KPIs, such as CPL, ROAS, MER, qualified leads, or lead value?
7. How does pricing scale from 10 → 25 → 50 → 100 clients?
8. Can the client see the dashboard without ever seeing the underlying reporting vendor?

For a paid-search management agency specifically, I'd put Swydo vs. AgencyAnalytics through a trial using 2–3 real client accounts. Those are the two I'd expect to survive the evaluation. agencyanalytics.comwww.swydo.com

If you tell me roughly how many clients you have now (and expected in 12–24 months), whether you manage Google Ads only or also Microsoft/Meta, and whether clients need just reporting or a full client portal, I can give you a much more specific recommendation and cost comparison at 10/25/50/100 clients.

For a paid-search agency specifically, I’d shortlist AgencyAnalytics, DashThis, and Looker Studio—with AgencyAnalytics as the default choice for most agencies.

1. AgencyAnalytics — my default recommendation

I'd choose this if your agency manages Google Ads + Microsoft Ads + GA4 + other channels and you want the reporting system to feel like part of your agency.

It supports 85+ integrations, customizable dashboards, templates, automated reports, white-label branding, custom domains, and client logins. Its paid-media tooling specifically supports Google Ads and Microsoft Advertising alongside other PPC sources. agencyanalytics.com

The particularly important agency features are:

• Your logo/colors
• Custom domain
• White-labeled report URLs
• Automated scheduled reports
• Client dashboard access
• Reusable templates
• Multiple client accounts
• PPC-specific widgets and goal/budget tracking

AgencyAnalytics also lets shared web reports display live data, while clients can be given dashboard access rather than just receiving PDFs. help.agencyanalytics.com

Verdict: If you're trying to build a scalable PPC agency reporting operation, this is the one I'd test first.

2. DashThis — best if reporting needs to be dead simple

DashThis is particularly attractive if your primary requirement is:

"Connect the ad accounts, make a beautiful branded dashboard, and don't make my account managers spend their lives building reports."

It has PPC-specific reporting templates, automated data collection, custom branding, custom domains, and removes DashThis branding. Its white-label functionality is available on paid plans. dashthis.com

It's also designed around 30+ marketing-platform integrations and lets you create separate branded dashboards for clients. agencyanalytics.comdashthis.comdashthis.com

Verdict: I'd pick DashThis over AgencyAnalytics if simplicity and fast client reporting matter more than having a broader agency-management/reporting platform.

3. Looker Studio — best if you're willing to build it

This is the option I'd consider for a technically sophisticated agency.

The upside is essentially unlimited dashboard customization and excellent integration with Google's advertising ecosystem. The downside is that you are building and maintaining the reporting infrastructure yourself.

So while it can produce a fantastic client dashboard, it's not necessarily the best answer if the goal is to minimize operational work.

What I'd choose by agency type

5–20 PPC clients:
→ DashThis or AgencyAnalytics

20–100+ clients:
→ AgencyAnalytics

Highly customized enterprise dashboards:
→ Looker Studio, potentially with a data warehouse/connector layer

Agency sells "we manage your Google Ads" and wants a polished client portal:
→ AgencyAnalytics

Agency wants primarily automated PPC reports rather than a broader client-management ecosystem:
→ DashThis

One important distinction

Don't evaluate these tools purely on whether they can produce a pretty dashboard. For a PPC agency, I'd test these five things with a real client account:

1. How accurately does it reconcile Google Ads data?
2. Can you create one master template and clone it across 50 clients?
3. Can clients log in themselves without seeing the vendor's branding?
4. Can you show business outcomes—not just clicks, CPC and spend?
5. How painful is it when a Google Ads connection breaks?

That last one is surprisingly important at agency scale.

My overall ranking for a paid-search agency in 2026:

1. AgencyAnalytics — best overall
2. DashThis — best simplicity/value
3. Looker Studio — best flexibility
4. Whatagraph — best for more complex multi-channel reporting

If you tell me roughly how many clients you have, whether you manage Google Ads only or Google + Microsoft/Meta, and your approximate monthly reporting budget, I can narrow this to the best 1–2 options and compare their actual pricing and per-client economics.

If the agency’s core service is paid search management, I’d shortlist AgencyAnalytics, Swydo, DashThis, and Whatagraph—but my default choice would be AgencyAnalytics.

1. My default: AgencyAnalytics

I'd choose this for most paid-search agencies.

It combines live client dashboards, automated reports, client logins/portals, white-label branding, custom domains, and 85+ integrations, including Google Ads and analytics platforms. agencyanalytics.comagencyanalytics.comhelp.agencyanalytics.com

The particularly useful part for an agency is that clients can have their own accounts and permissions, rather than simply receiving a PDF every month. agencyanalytics.comagencyanalytics.comhelp.agencyanalytics.com

Current listed pricing starts at $20/client/month when billed annually, with the plan including unlimited reports/dashboards and white-label functionality. agencyanalytics.com

AgencyAnalytics

Choose it if: you want the reporting platform to become part of the agency's overall client experience, not merely a report generator.

2. Best if you're almost entirely PPC: Swydo

Swydo is worth serious consideration if the agency is heavily concentrated on Google Ads, Microsoft Ads, Meta Ads and other performance channels. A 2026 comparison specifically identifies Swydo as a strong choice for PPC/multi-channel agencies. www.swydo.com

I'd lean Swydo over AgencyAnalytics if your reporting requirements are relatively focused on paid media KPIs and you don't need as much of a broader marketing client portal.

3. Best for simplicity: DashThis

DashThis is particularly good if the agency's priority is:

"Connect the accounts → make a beautiful dashboard → put our logo on it → give the client a URL."

It supports Google Ads, Meta Ads, GA4 and 30+ platforms, with custom domains, logos, colors, custom email addresses and fully removed DashThis branding. dashthis.comdashthis.com

It also lets you clone dashboards/templates, which is valuable when you're onboarding lots of similar PPC clients. dashthis.comdashthis.com

DashThis

Choose it if: presentation and ease of deployment matter more than having a sophisticated agency operating system.

4. Best for a larger/more sophisticated agency: Whatagraph

Whatagraph becomes more interesting when you're dealing with many clients, lots of data sources, custom data, data blending, or data warehouses. Its current platform emphasizes templates, source groups, custom metrics/dimensions, branded client folders, dashboards and white-label reporting. whatagraph.com

I'd probably not start here for a small PPC shop unless you already know you need its more advanced data capabilities.

Whatagraph

What I'd actually buy

Small → midsize PPC agency:
AgencyAnalytics

PPC-only agency with relatively standardized reporting:
Swydo

Agency owner who wants the easiest attractive dashboard:
DashThis

20+ clients / complex reporting infrastructure / data warehouse ambitions:
Whatagraph

Google Ads-only operation with technical resources:
Looker Studio

The key distinction I'd make is "reporting software" vs. "client portal." If clients are expected to log in throughout the month and see live performance, goals, budgets, and multiple channels, I'd favor AgencyAnalytics over a tool that's primarily optimized for generating reports. AgencyAnalytics explicitly supports dedicated client accounts, permissions, live dashboards, and automated reports in the same environment. agencyanalytics.comagencyanalytics.comhelp.agencyanalytics.com

If you tell me roughly how many clients the agency has (e.g. 10, 50, 200), whether it's Google Ads only or Google + Meta + Microsoft, and whether you want clients to actually log into a portal, I can narrow this to the best 2 and compare their actual costs and features.

For a paid search agency, the best white-label reporting/client dashboard software depends on whether you mainly need Google Ads performance reporting, multi-channel visibility, or a full client portal experience. The strongest options agencies typically shortlist are: clientsignal.iowww.alphonsolabs.comwww.fanruan.com

clientsignal.iowww.alphonsolabs.comwww.fanruan.com

My shortlist by agency type

Small PPC agency (5–30 clients)

• AgencyAnalytics — probably the safest default choice. Good balance of branding, client login dashboards, automation, and integrations. clientplug.io
• Swydo — especially attractive if your work is mostly Google Ads/Microsoft Ads/Meta Ads and you want efficient recurring reporting. www.swydo.comclientsignal.io

High-end boutique agency selling strategy, not just reporting

• Whatagraph or DashThis — better “wow factor” for executive clients who care about presentation quality. thedigitalprojectmanager.com

Performance marketing agency with analysts who want deep customization

• Looker Studio + connectors (such as Supermetrics) — best if you have someone who can build and maintain dashboards.

Large agency with many accounts

• NinjaCat — designed more for scale, permissions, and operational reporting. clientsignal.iowww.alphonsolabs.comwww.fanruan.com

Features I would require before choosing

For paid search management, I would prioritize:

• Google Ads integration (campaign, search term, conversion, ROAS/CPA metrics)
• GA4 integration
• Microsoft Ads support if you manage Bing
• Client login portal
• Custom domain/branding
• Automated monthly reports
• Scheduled email delivery
• Goal tracking (CPA, ROAS, leads, spend pacing)
• Ability to add written insights/comments
• Multiple client accounts under one agency login

My recommendation

For most paid search agencies:

1. AgencyAnalytics → best overall balance
2. Swydo → best PPC-specialist choice
3. DashThis → best simplicity/value
4. Whatagraph → best premium client experience
5. NinjaCat → best when scaling beyond dozens of clients

If your agency is Google Ads only, I would lean Swydo. If you manage Google Ads + SEO + social + analytics, I would lean AgencyAnalytics. If your clients are mostly larger businesses that expect a polished executive dashboard, I would evaluate Whatagraph. www.swydo.comclientsignal.io

If the agency’s core service is paid search / PPC management, I’d shortlist AgencyAnalytics, DashThis, and ReportGarden. My default choice would be AgencyAnalytics.

1. AgencyAnalytics — my pick

This is the one I'd choose for most agencies.

It has 85+ integrations, including Google Ads and Microsoft Advertising, customizable PPC dashboards, automated reports, client permissions, custom metrics, and drag-and-drop reporting. agencyanalytics.com

The white-labeling is particularly strong: you can use your own logo/colors, remove AgencyAnalytics branding, use a custom dashboard URL, and—on appropriate plans—send reports from your own domain. You can also create different branding profiles for individual clients. agencyanalytics.com

Why I'd pick it: it feels more like a client-facing agency platform than simply a reporting generator. That's important if you want clients logging in regularly rather than receiving a PDF once a month.

2. DashThis — best if you want simple

DashThis is excellent if your primary requirement is:

Connect Google Ads → build attractive dashboard → put agency branding on it → automate reporting.

It supports 30+ platforms and specifically provides PPC/SEM templates. Its white-label functionality includes removing DashThis branding, custom logos/colors, custom domains, and custom email addresses. dashthis.com

I'd favor DashThis over AgencyAnalytics if your team values simplicity and speed over having a broader agency-management/reporting ecosystem.

3. ReportGarden — worth considering for PPC agencies

ReportGarden is particularly interesting if you're a paid-media-focused agency. It combines PPC reporting across Google Ads, Microsoft/Bing, Meta and other platforms with white-labeled dashboards, client portals, templates, and automated daily/weekly/monthly reports. reportgarden.com

I'd put it ahead of DashThis if the agency's business is heavily centered around advertising rather than broader digital marketing.

What I would actually buy

Small/mid-sized paid search agency:
→ AgencyAnalytics

Lean agency where reporting needs to be dead simple:
→ DashThis

PPC/media-buying agency wanting more advertising-specific functionality:
→ ReportGarden

Agency with a technical team that wants completely bespoke dashboards:
→ Looker Studio, but only if you're willing to own the implementation and maintenance.

One important distinction: don't choose based solely on whether it can make a pretty white-label report. For paid search, I'd test each platform with a real client account and specifically evaluate:

1. Google Ads campaign/ad-group/keyword granularity
2. Conversion and conversion-value accuracy
3. Blending Google Ads + GA4 + CRM/revenue data
4. Custom calculated metrics (ROAS, CAC, CPL, etc.)
5. Client login/permissions
6. Custom domain and removal of vendor branding
7. Automated commentary/insights
8. Report templates that can be cloned across 20–100+ clients
9. Speed when an account has lots of campaigns
10. Pricing as client count scales

My overall ranking for a paid-search agency:

AgencyAnalytics > DashThis ≈ ReportGarden > Looker Studio

If you tell me roughly how many clients you manage (e.g. 10, 50, 200) and whether you need just reporting or also lead tracking/proposals/budget pacing, I can narrow this down to the best choice and compare the actual 2026 pricing/scaling economics.

If you’re an agency primarily managing paid search (Google Ads/Microsoft Ads) and want white-label client dashboards + automated reporting, I’d shortlist these:

1. AgencyAnalytics — best overall

For most paid-search agencies, I'd choose AgencyAnalytics.

It has direct Google Ads reporting, automated dashboards, goal/budget tracking, custom metrics, automated reports, and a client portal. Its white-label capabilities include your logo, colors, custom URL, and—on qualifying plans—custom email/domain branding. It also integrates with 85+ data sources, so you aren't boxed into Google Ads if the agency expands into SEO, Meta, GA4, etc. agencyanalytics.comagencyanalytics.com

One particularly useful PPC feature is PPC markup, which lets agencies incorporate their management fee/markup into client-facing Google Ads reporting. agencyanalytics.comagencyanalytics.com

Current pricing is also attractive: the pricing page shows $20/client/month when billed annually, with unlimited reports/dashboards, client users, white-label branding, client portal, goals/alerts, API access, and AI features. agencyanalytics.com

I'd pick this if: you want one platform that can become your agency's standard client-reporting infrastructure.

2. Swydo — possibly better if you're really PPC-focused

Swydo is the one I'd demo alongside AgencyAnalytics.

It's particularly oriented toward PPC/social agencies, with Google Ads, Microsoft Ads, Meta, LinkedIn, GA4, etc. It combines reporting with KPI monitoring and alerts, which is valuable for a paid-search manager who wants to know when CPA, spend, conversions, or other KPIs move outside acceptable ranges. www.swydo.com

It also supports white-label reports, dashboards, URLs and emails, including hosting reports on your own domain. www.swydo.comagencyanalytics.com

I'd pick Swydo over AgencyAnalytics if: your agency is heavily paid-media-centric and proactive KPI monitoring/alerts matter more than having the broadest possible agency platform.

3. DashThis — if you want simplicity

DashThis is worth considering if your requirement is essentially:

"Connect Google Ads → make attractive branded dashboards → automatically send clients their reports."

It's particularly aimed at agencies that don't want a technically complicated reporting stack. Its tradeoff is that I'd favor AgencyAnalytics/Swydo if client portal functionality, monitoring, alerts and broader agency operations are important.

4. Whatagraph — for a larger/more sophisticated agency

Whatagraph becomes more interesting when you're dealing with lots of clients, many channels, data blending, or data-warehouse workflows.

But I wouldn't start here for a straightforward paid-search agency. Current pricing and feature tiers make it substantially more expensive than the simpler alternatives, particularly once you need its more advanced capabilities. dashthis.com

My recommendation by agency type

5–30 PPC clients:
→ AgencyAnalytics

PPC agency where monitoring/alerts are central to the service:
→ Swydo

Small agency that mainly needs attractive reports:
→ DashThis

20+ clients + lots of channels/data engineering:
→ Whatagraph

Agency that wants maximum customization and has technical resources:
→ Looker Studio

One thing I'd prioritize

Don't evaluate these primarily on how pretty the dashboards look. For paid search, I'd test each platform with an actual client account and ask:

1. Can I show spend, conversions, CPA/ROAS, impression share and budget pacing exactly how I want?
2. Can I create a template once and clone it across 20+ accounts?
3. Can clients log into a branded portal rather than receiving a PDF?
4. Can I use a custom domain?
5. Can I automatically send reports from my agency's email/domain?
6. Can I set alerts when performance deteriorates, rather than discovering it in the monthly report?
7. Can I combine Google Ads + GA4 + CRM/revenue data?
8. Can I add agency commentary/interpretation, rather than just dumping metrics on the client?
9. Does pricing remain attractive as client count grows?

On that basis, I'd start with AgencyAnalytics and Swydo head-to-head. AgencyAnalytics is the safer all-around choice; Swydo is the one I'd investigate if your agency's identity is specifically "we are a paid acquisition/PPC shop." www.swydo.comagencyanalytics.com

If you tell me roughly how many clients you have (e.g. 10, 50, 200), whether you manage Google Ads only or Google + Microsoft + Meta, and whether clients need a login portal, I can narrow this to the best 1–2 options and compare the actual economics.

If you’re an agency primarily managing paid search (Google Ads/Microsoft Ads) and want white-label reporting + client dashboards, I’d shortlist these:

1. AgencyAnalytics — my default recommendation

For most agencies, this is where I'd start.

It combines live client dashboards, automated reports, client portals, Google Ads and other paid-media integrations, custom metrics, goals/budget tracking, and extensive white-labeling. It supports 85+ data sources and lets you customize logos, colors, domains and even client-specific branding on eligible plans. agencyanalytics.com

The important distinction is that it isn't merely a report generator. Clients can actually have their own login/client portal, where they can view live data and change date ranges. agencyanalytics.comagencyanalytics.com

Choose it if: you want one platform that can grow from "Google Ads reporting" into a broader agency operating/reporting platform.

2. DashThis — excellent if PPC is your core service

DashThis is particularly attractive for an agency that wants to get dashboards deployed quickly without building a complicated reporting infrastructure.

It supports 30+ marketing platforms, has PPC-specific reporting, preset templates, automated updates, custom domains, agency branding and removal of DashThis branding. dashthis.com

Choose it if: your primary requirement is "I need beautiful PPC dashboards for clients, and I don't want my team spending hours configuring them."

I'd probably pick DashThis over AgencyAnalytics if you're a relatively small PPC specialist and don't need the broader client-management functionality.

3. Whatagraph — consider it as you scale

Whatagraph is worth evaluating if you're building a larger reporting operation and have technical resources or more sophisticated data requirements.

A current 2026 comparison describes it as particularly suited to agencies with 20+ clients, technical staff, larger budgets, or requirements around AI/data-warehouse integrations such as BigQuery. dashthis.com

Choose it if: reporting is becoming a significant data/BI operation rather than simply a client-facing PPC reporting function.

4. Swydo — underrated PPC option

Swydo is worth a demo if you're heavily focused on paid ads and social and don't need an enormous ecosystem.

The tradeoff is that I'd generally favor AgencyAnalytics if you expect your agency to expand into SEO, web analytics, CRM, e-commerce, etc.

5. Looker Studio — powerful, but DIY

If your clients are almost entirely Google Ads/GA4 and you have someone technical on staff, Looker Studio can be extremely compelling.

The big advantage is flexibility and the low software cost. The downside is that you are effectively building and maintaining your reporting product yourself—templates, connectors, authentication, client permissions, branding, maintenance, etc.

For an agency trying to scale account management, I'd usually pay for AgencyAnalytics/DashThis rather than having a PPC manager become the agency's unofficial BI engineer.

My ranking for a paid-search agency

If I were choosing today:

1. 🥇 AgencyAnalytics — best all-around agency platform
2. 🥈 DashThis — best if you're primarily PPC and want simplicity
3. 🥉 Whatagraph — best for a larger/more technical agency
4. Swydo — good PPC/social-focused alternative
5. Looker Studio — best DIY/custom option

One particularly important thing I'd test in demos is not the dashboard aesthetics. All of these can produce attractive dashboards. Instead, test how quickly your team can go from "new client signed" → "Google Ads connected" → "branded dashboard live" → "automated monthly report sent".

If you tell me roughly how many clients you manage (e.g. 10, 50, 200+) and whether you only do Google Ads or Google + Microsoft + Meta, I can narrow this down to the best 2 and compare pricing, client limits, white-label capabilities, and PPC-specific features.

If the agency’s core business is paid search management and the goal is a polished, white-labeled client experience, I’d shortlist AgencyAnalytics, DashThis, and Whatagraph—with AgencyAnalytics as my default choice.

1. 🥇 AgencyAnalytics — my default recommendation

AgencyAnalytics

For a paid-search agency, this is probably where I'd start. It combines live client dashboards, automated reports, white-label branding, custom domains, client logins, and PPC integrations in one system. AgencyAnalytics says it supports 85+ integrations, including Google Ads and Microsoft Advertising. agencyanalytics.com

The particularly important piece is that clients can get their own login to a live dashboard, rather than simply receiving a monthly PDF. You can brand the dashboard with your logo/colors and, on appropriate plans, use your own domain and email address. agencyanalytics.com

I'd choose it if:

• Paid search is a major service line.
• Clients want to log in and check performance themselves.
• You want both dashboards and scheduled reports.
• You expect the agency to add SEO, social, analytics, call tracking, etc. later.
• You want account managers to be able to clone templates and standardize reporting.

2. 🥈 DashThis — best if you want reporting to be extremely easy

DashThis

DashThis is particularly attractive if you don't want your team spending a lot of time building dashboards. It has 50+ templates and 30+ integrations, with PPC, SEO, social and other marketing data in the same dashboard. dashthis.comdashthis.com

Its white-label implementation is strong: your own logo, colors, custom domain, and removal of DashThis branding. dashthis.com

I'd favor DashThis over AgencyAnalytics when simplicity and speed of report creation matter more than having the deepest agency-management/reporting environment.

3. 🥉 Whatagraph — consider it when the agency gets bigger

Whatagraph

Whatagraph is worth evaluating if you're building a larger operation with lots of clients, data sources, or more sophisticated data workflows. A current 2026 comparison describes it as particularly suited to agencies with 20+ clients, technical staff, and a need for deeper integrations/data-warehouse capabilities. dashthis.comdashthis.com

I wouldn't automatically pick it for a small PPC shop, though. You can end up paying for capabilities you don't need.

What I'd actually do

For a 5–50 client paid-search agency:
→ AgencyAnalytics

For a small agency/freelancer that wants beautiful reports with minimal setup:
→ DashThis

For a 50+ client operation or an agency building a more sophisticated data/reporting stack:
→ Whatagraph

For a technically strong agency that wants complete control and mostly lives in Google:
→ Looker Studio

One important distinction: don't evaluate these solely on "white label." Almost all of the serious agency platforms can make a report look like yours. The bigger question is whether you want a true client portal/dashboard where the client logs in and explores live data, versus essentially a prettier automated report.

For paid search specifically, I'd put client permissions, live Google Ads data, budget/pacing views, custom conversions, cross-channel attribution, dashboard cloning, custom domain, and automated commentary ahead of visual design.

My pick: AgencyAnalytics unless you have a specific reason to choose otherwise. It hits the sweet spot between PPC functionality, client-facing dashboards, white-labeling, and agency scalability. agencyanalytics.com

If you tell me roughly how many clients you manage and whether you run Google Ads only or Google + Microsoft + Meta, I can narrow this down to the best 2–3 options and compare their actual 2026 pricing and per-client economics.

If you’re an agency primarily managing paid search (Google Ads, Microsoft Ads, etc.), I’d shortlist AgencyAnalytics, DashThis, and Looker Studio. My default choice for most agencies would be AgencyAnalytics.

1. My pick: AgencyAnalytics

AgencyAnalytics is probably the strongest all-around choice if reporting is part of your agency's client experience rather than just a PDF you send once a month.

It has 85+ integrations, custom-branded dashboards, automated reports, custom domains, client logins, templates, and PPC-specific reporting. Its white-label system can remove the vendor branding and put your agency's logo, colors, domain, and email identity in front of the client. agencyanalytics.com

Choose it if:

• You manage Google Ads plus other channels.
• Clients need to log into a dashboard themselves.
• You want account managers to build reports without technical work.
• You expect the agency to grow beyond just a handful of clients.
• You want reporting to feel like part of your agency's product.

The biggest downside is per-client pricing, which becomes more significant as your client roster grows. dashthis.com

AgencyAnalytics

2. DashThis — best if you want simplicity

DashThis is particularly attractive for a paid-search-focused agency that doesn't need a giant marketing/SEO platform.

It supports PPC data, automated dashboards, custom branding, custom domains, automated email delivery, and client-specific dashboard themes. It also has 50+ templates to speed up setup. dashthis.com

The big advantage is that it's intentionally reporting-focused. You aren't buying a huge suite when all you really want is:

Google Ads → attractive dashboard → client login → automated report

Its pricing is also based around dashboards/reports rather than charging separately for every integration, which can make it attractive for agencies with multiple data sources per client. dashthis.com

DashThis

3. Looker Studio — best if you're willing to build it

Looker Studio is the option I'd consider if you have someone technical/design-oriented on staff.

For a Google Ads agency, you can create a very sophisticated client dashboard around:

• spend
• conversions
• CPA
• ROAS
• impression share
• search terms
• campaign/ad-group performance
• budget pacing
• month-over-month trends
• custom agency KPIs

The downside is that you become the software company. Someone has to maintain connectors, templates, permissions, calculations, branding, client access, and troubleshooting.

So while the software itself can be inexpensive, your internal maintenance cost can be considerably higher.

4. Whatagraph — better for larger/more complex agencies

Whatagraph is worth considering if you're managing a substantial number of clients and need sophisticated cross-channel data aggregation.

However, its current pricing has moved substantially upward, making it harder to justify for a smaller paid-search shop. A June 2026 comparison found its mid-tier plan starting around $812/month on annual billing, versus considerably lower costs for AgencyAnalytics or DashThis in smaller-agency scenarios. dashthis.com

Whatagraph

What I'd actually do

If I were choosing software for a 10–30 client paid-search agency, I'd rank them:

🥇 AgencyAnalytics — best overall client experience and agency scalability
🥈 DashThis — best combination of simplicity and polished PPC reporting
🥉 Looker Studio — best if you have technical resources and want maximum control
4. Swydo — particularly worth evaluating if you're heavily focused on paid ads/social
5. Whatagraph — consider once data complexity and agency scale justify the price

One important distinction: don't choose based primarily on how pretty the dashboard looks. For a paid-search agency, I'd evaluate these five things in a live trial:

1. Google Ads connector reliability
2. How quickly you can clone a dashboard for a new client
3. Whether clients can log in without seeing the software vendor
4. How flexible the PPC metrics/calculations are
5. Total cost at your actual client count

For most agencies, AgencyAnalytics is the safest choice, while DashThis is the one I'd test first if your service is almost entirely paid search and you want something leaner. agencyanalytics.comdashthis.com

For a paid search agency, the best choice depends on whether you mainly need client-facing dashboards, automated reports, or PPC optimization workflows. The strongest agency options are:

clientsignal.iowww.swydo.com

My shortlist by agency type

1. PPC-only agency (Google Ads / Microsoft Ads / Meta Ads)

• Pick: Swydo or AgencyAnalytics
• Why: clients typically want CPA, ROAS, spend, conversions, search terms, and trends—not a huge marketing dashboard. Swydo is particularly PPC-oriented, while AgencyAnalytics gives a stronger client portal experience. www.swydo.com

2. Full-service digital agency

• Pick: AgencyAnalytics
• Why: easier to combine paid search with SEO, GA4, social, and other channels in one branded client environment. www.zite.com

3. Boutique agency trying to look premium

• Pick: DashThis or Whatagraph
• Why: fast creation of attractive dashboards and recurring client reports. dashthis.com

4. 50+ clients or franchise-style operation

• Pick: NinjaCat or TapClicks
• Why: stronger workflow controls, automation, and scaling features. www.fanruan.com

Features I would prioritize for paid search management

Before choosing, make sure it has:

• White-label domain or branded portal
• Client logins with separate permissions
• Google Ads + GA4 integrations
• Search term / keyword visibility
• Conversion and revenue metrics
• Automated monthly reports
• Custom KPI widgets (CPA, ROAS, CPL, impression share)
• Scheduled email delivery
• Ability to add commentary/insights (not just charts)

My practical recommendation

For most paid search agencies:

1. AgencyAnalytics → best overall agency client dashboard
2. Swydo → best if PPC reporting is the core product
3. DashThis → best if simplicity and speed matter
4. Looker Studio + a connector like Supermetrics → best if you have technical resources and want maximum customization

A good rule: if clients frequently log into dashboards, invest in AgencyAnalytics/Swydo. If clients mostly read a monthly email or PDF, a simpler reporting tool is usually enough. clientsignal.io

I’d also evaluate whether you need reporting only or a platform that helps manage PPC workflows (audits, recommendations, automation), because those are usually separate categories.

If the agency’s core service is paid search management and you want white-label reporting + a client-facing dashboard, I’d shortlist AgencyAnalytics, DashThis, and Looker Studio—with AgencyAnalytics as my default choice for most agencies.

1. My pick: AgencyAnalytics

For an agency actually managing Google Ads for clients, AgencyAnalytics has the strongest combination of reporting, client access, and agency-specific functionality.

It supports 85+ data sources, white-labeled dashboards, custom domains, agency-branded email, automated reporting, client portals, goals/alerts, and unlimited staff/client users on its current pricing structure. agencyanalytics.comagencyanalytics.com

The particularly relevant feature for paid-search agencies is its PPC markup capability: you can configure an agency management-fee markup on Google Ads reporting, including different markups for individual clients/channels. agencyanalytics.com

Current advertised pricing is $20/client/month when billed annually, with the feature set included in one plan. agencyanalytics.comagencyanalytics.com

I'd choose this if: you want clients to log into a polished portal and see Google Ads performance alongside GA4, SEO, Meta, call tracking, etc., without your team having to build the reporting infrastructure themselves.

2. Best simpler alternative: DashThis

DashThis is particularly attractive if your main requirement is:

"Give every PPC client a beautiful, automated, completely branded dashboard and monthly report."

It has Google Ads integration, PPC-specific templates, automated refreshes, custom domains, agency branding, custom email addresses, scheduled delivery, and reusable templates. dashthis.com

Its big advantage is simplicity. You can clone a standardized PPC dashboard across clients rather than building each report from scratch.

DashThis currently advertises plans starting at $44/month, with pricing structured around dashboards rather than charging per client. dashthis.com

I'd choose DashThis over AgencyAnalytics if: reporting is primarily about presenting performance beautifully and you don't need as much of the broader client-management/agency functionality.

3. Looker Studio: best if you want maximum customization

Google Looker Studio is extremely compelling for a Google Ads agency because Google Ads and GA4 data fit naturally into the ecosystem.

The downside is that you're effectively building your own reporting product. You'll spend more time on:

• Dashboard design
• Data blending
• Calculated fields
• Client permissions
• Templates
• Connector management
• Troubleshooting
• White-label/client-access workflows

So while Looker Studio can produce a better custom dashboard than the agency platforms, it can also become a maintenance headache.

I'd use it if your agency has someone who genuinely enjoys building data dashboards.

What I'd do for a paid-search agency

If I were setting up the stack today, I'd probably go:

Google Ads + GA4 + Call tracking → AgencyAnalytics → client portal/dashboard

And I'd standardize the client dashboard around roughly:

Executive view

• Spend
• Leads/conversions
• Cost per lead
• Conversion value
• ROAS
• Impression share
• Month-over-month change

Campaign view

• Campaign
• Spend
• Clicks
• CTR
• CPC
• Conversions
• CPA
• Conversion value
• ROAS

Search-term/keyword view

• Search terms
• Match type
• Cost
• Conversions
• CPA
• Negative-keyword opportunities

Landing-page/business view

• Leads
• Conversion rate
• Cost/lead
• Revenue where available

Then have the agency's monthly strategic commentary alongside the numbers. The dashboard should answer "what happened?"; your account manager should explain "why?" and "what are we doing next?"

Bottom line

Choose AgencyAnalytics if you're looking for the best all-around agency platform.

Choose DashThis if you prioritize beautiful, straightforward white-label reporting and want less operational complexity.

Choose Looker Studio if you want maximum customization and have the internal expertise to maintain it.

For a PPC-only or PPC-first agency, I'd personally start by testing AgencyAnalytics vs. DashThis with 2–3 real client accounts. The deciding factor isn't the feature checklist—it's which one lets your team create a standardized client dashboard in ~15 minutes and then requires almost no maintenance.

If you’re a paid-search agency, I’d shortlist AgencyAnalytics, Whatagraph, Databox, and Looker Studio—but for most agencies, AgencyAnalytics is the safest default.

My ranking

1. AgencyAnalytics — my default choice

For an agency whose core service is Google Ads/Microsoft Ads management, this is probably where I'd start.

It is explicitly built around agencies: you can create white-labeled PPC dashboards, automated reports, client logins, permissions, templates, and custom branding. It also connects to 85+ marketing platforms, including Google Ads and Microsoft Advertising. agencyanalytics.com

The particularly important feature is that the white label can extend beyond putting your logo on a PDF. On appropriate plans, you can use your own domain, agency email address, branding, and client-facing interface. agencyanalytics.com

AgencyAnalytics

I'd choose it if:

• You have ~5–50 PPC clients.
• Clients need to log in and see performance themselves.
• You want reporting to be operationally simple.
• You don't want to build/maintain dashboards yourself.
• You want to add SEO, GA4, call tracking, etc. later.

2. Whatagraph — best if reporting is part of your sales experience

Whatagraph is worth considering if your agency puts a lot of emphasis on beautiful, executive-level reports and combines paid search with multiple channels.

Its strength is more in visual storytelling and multi-channel reporting than being specifically a PPC-management platform. A 2026 comparison of agency tools similarly characterized Whatagraph as particularly strong for PDF/report delivery and multi-channel visual storytelling. ustechautomations.com

I'd choose it if: your clients are marketing directors/CMOs who care about polished presentations and you report across Google Ads + Meta + SEO + email + other channels.

The downside is that it can become expensive as your agency grows, particularly with source-based pricing. dashthis.com

Whatagraph

3. Databox — best for clients who want business KPIs

Databox becomes interesting when you don't just want to say:

Spend → clicks → conversions → CPA

but instead want to connect advertising performance to revenue, CRM, pipeline, sales, and broader business KPIs.

It supports 130+ data sources and offers white-labeled dashboards, reports, shared links, custom domains and branded emails. databox.com

I'd choose it if: your agency sells itself as a growth/revenue partner rather than simply a Google Ads management service.

For a pure PPC shop, though, it may be more platform than you need.

Databox

4. Looker Studio — best if you're willing to build

If your agency has someone technically capable of building and maintaining dashboards, Looker Studio can be extremely compelling.

You can build exactly the dashboard you want, particularly when the stack is heavily Google-based. But you're trading software cost for your own development and maintenance time. It also doesn't provide the same turnkey agency/client-management experience as AgencyAnalytics.

I'd choose it if: you have 5–10 clients, mostly Google Ads/GA4, and someone on staff enjoys building dashboards.

What I'd actually do

For a Google Ads/PPC-focused agency, I'd go:

1–10 clients: Looker Studio or AgencyAnalytics
10–50 clients: AgencyAnalytics
50+ clients: Compare AgencyAnalytics, Databox, and enterprise options based on your per-client economics
Highly polished multi-channel reporting: Whatagraph
Revenue/CRM-centric reporting: Databox

The biggest mistake I'd avoid is choosing based on how attractive the demo dashboard looks. The more important question is:

How much work does it take to onboard client #37 and give them the same excellent dashboard that client #1 has?

That's where agency-specific templating, permissions, automated reports, white-label domains, and data-source management become much more valuable than fancy charts.

If you tell me roughly how many clients you have (e.g. 10, 30, 100), whether you manage Google Ads only or Google + Meta, and whether clients need logins, I can give you a much more specific recommendation—including which pricing model will be cheapest at your scale.