ChatGPT answers, unedited

Yes. There are two somewhat different categories, depending on whether you mean “turn my existing assets into Google Responsive Display Ads” or “automatically design finished banner creatives in many sizes.”

Best options

• Google Ads itself — best if you specifically want Responsive Display Ads. You upload existing images, logos, headlines, and descriptions, and Google automatically combines them into different layouts and optimizes the combinations. It can also generate videos from your image/text assets. Google Help Google Help

support.google.com

• Bannerflow — best for automated production of actual display creatives. It can take a master creative and automatically generate different sizes/formats, with feed-based personalization and HTML5 production. This is more appropriate if you want finished banners rather than Google's asset combinations. Bannerflow

bannerflow.com

• Smartly — worth considering for large-scale paid-social/display creative operations. It is geared toward automating creative production, versioning, and campaign workflows, particularly when you're producing lots of variations.
• Celtra — enterprise-oriented option. Strong if you have a creative team producing many localized, personalized, or dynamically assembled display creatives.

One important 2026 wrinkle

If you're starting a new Google campaign today, I'd also evaluate Demand Gen, rather than building your workflow exclusively around traditional Display campaigns. Google says Display campaigns are moving to Demand Gen: eligible advertisers can voluntarily migrate existing campaigns beginning June 2026, with new campaigns eventually moving to Demand Gen. Demand Gen also has Google AI features that can use existing ad content to create optimized assets. Google Help Google Help

What I'd choose

If you tell me what your existing assets look like (e.g. 5 product images + logo + website + a few headlines) and whether you want Google to assemble them automatically or a tool to actually design the banners, I can narrow this to the 3 best tools and compare pricing, Google Ads integration, automation level, and ease of use.

Yes. If your goal is “I already have brand/product assets, and I want software to turn them into lots of Google Display creatives automatically,” there are two different approaches:

1. Let Google assemble the ads — simplest

For Responsive Display Ads (RDAs), you don't actually need a creative-production platform. You provide images, logos, headlines, descriptions, and optionally video, and Google automatically combines them into different layouts and sizes. Google Help Google Help

Google currently supports up to 15 marketing images, with recommended 1.91:1, 1:1, and 9:16 formats. Google Help

One important 2026 wrinkle: Google is moving Display campaigns toward Demand Gen, with eligible advertisers beginning migration in June 2026. Google Help

2. Use creative-automation software

If you want the software to take existing assets and actually generate finished banner creatives/variations, rather than simply supplying assets to Google's RDA system, I'd look at:

• Bannerflow — strong for high-volume display production. You can create a master creative and automatically generate different sizes, formats, markets, and data-driven variants. Bannerflow
• Celtra — enterprise-oriented creative automation/DCO; good when you need large-scale personalization and sophisticated creative workflows.
• Smartly — particularly attractive if you're automating creative alongside paid-media management and optimization.
• Creatopy — more accessible for teams that primarily need automated production of many display-ad variations.
• Storyteq — geared toward enterprise-scale asset/version production.
• Viewst — focused on turning master creatives into large numbers of display variations. A 2026 comparison puts Viewst, Bannerflow, Celtra, Smartly, Creatopy, and Storyteq among the main creative-automation options. Viewst

Which I'd choose

There's also a third option that's surprisingly powerful: automate Google Ads directly with the Google Ads API or Google Ads Scripts. Google exposes a ResponsiveDisplayAdBuilder that can take existing image assets plus multiple headlines/descriptions and create RDAs programmatically. developers.google.com developers.google.com

If you tell me what you mean by “existing assets”—e.g. 10 product photos + logo + website + existing brand ads—I can narrow this down to the 3 best tools for automatically turning those into Google-ready creatives, including which ones use AI to generate the copy/design versus simply resizing templates.

If you mean turning existing brand assets (logos, images, product shots, copy) into Google Display responsive ads automatically, the main options are:

For a typical Google Display campaign workflow:

1. Upload your core assets
   • Landscape images
   • Square images
   • Logo(s)
   • Headlines
   • Descriptions
   • Brand name

Google’s responsive display format then assembles and tests combinations automatically. developers.google.comsupport.google.com

2. Use a creative automation tool if you need more control
   • Hundreds of SKUs → ResponsiveAds or feed-based tools
   • Agency/client approvals → PPC Ad Editor-style preview tools
   • Fast marketing iterations → Canva/Adobe Express
   • Pure Google-native setup → Google Ads itself

3. For dynamic remarketing
   • If ads need to populate with products or services from a feed, use Google Merchant Center/feed integrations or dynamic remarketing workflows. support.google.com

If you are looking for the closest thing to “upload a folder of assets and get a complete Google Display campaign ready to launch,” I’d shortlist:

• Google Ads Responsive Display Ads (simplest)
• ResponsiveAds (best for scale/control)
• Canva + Google Ads (best for smaller teams)

Yes. If your goal is “I already have brand images/logos/copy, and I want software to turn those into lots of responsive Google Display creatives with minimal manual design,” there are a few categories worth considering.

Best options

The important distinction

If by responsive display ad you mean the native Google Ads format where you provide assets and Google assembles the actual ads, you may not need third-party software at all.

Google's current Responsive Display Ads accept multiple images, logos, headlines, descriptions and videos, then use machine learning to determine combinations, resize them and adapt their appearance to available inventory. support.google.com

Google can also generate videos from your existing image, logo and text assets. support.google.com

If instead you mean:

“Take my existing 1–3 static banner designs and automatically turn them into dozens of polished banner sizes/variations, while preserving my branding.”

Then I'd look much more closely at Bannerflow or a similar creative-automation/DCO platform. Bannerflow specifically advertises building one responsive HTML5 master and automatically generating sizes, formats and market variants. www.bannerflow.com

One big 2026 wrinkle

Google is currently moving Display campaigns toward Demand Gen. Google says eligible advertisers can voluntarily begin migrating existing Display campaigns in June 2026, with new campaigns eventually being created only within Demand Gen. support.google.com

So if you're choosing software today, I'd favor a platform that supports Google Demand Gen/Performance Max as well as traditional Display, rather than buying something solely optimized around legacy Responsive Display Ads.

If you tell me what you have now (e.g. “3 Photoshop banners + logo + product photos + landing page”) and roughly how many ads/variations you need, I can narrow this down to the 3–5 best tools and compare pricing, automation, Google integration, and how much manual design they require.

Yes. If you already have brand/product images, logos, and messaging and want software to turn those into lots of Google Display creatives with minimal manual design, there are a few good categories.

Best options

The important distinction is that Google already does a surprising amount of the assembly for you. With a responsive display ad, you provide images, logos, headlines and descriptions, and Google generates combinations and adapts their size/format to available inventory. support.google.comwww.bannerflow.com

For example, Google currently supports up to 15 marketing images, 5 logos, 5 short headlines, 1 long headline and 5 descriptions for responsive display ads. support.google.com

If you mean "take my existing banner/design and automatically make dozens of finished ads"

I'd look first at Bannerflow, Celtra, or Creatopy rather than just Google Ads.

Bannerflow is particularly relevant if your workflow is something like:

Dropbox/Figma/brand assets → automatically create 20–100 creative variants → resize/localize them → export/publish to advertising platforms.

It specifically supports creating a master creative and automatically generating different sizes, formats and market versions, as well as dynamic data feeds. www.bannerflow.com

One important 2026 wrinkle

Google is currently transitioning Display campaigns toward Demand Gen. Google says eligible advertisers can voluntarily migrate existing Display campaigns beginning in June 2026, with new campaigns eventually being created within Demand Gen. support.google.com

So if you're selecting software today, I'd make sure it supports not only legacy Google Display/RDA workflows but also Demand Gen creative formats and Google Ads asset workflows.

If you tell me what your existing assets look like (e.g. 5 Photoshop/Figma banners, product photos + logo, a website/catalog feed, etc.) and roughly how many ads/variants you need, I can narrow this down to the 2–3 tools that best fit your workflow.

If you mean software that takes existing brand assets (logos, images, product shots, copy) and automatically creates/assembles Responsive Display Ads (RDAs) for Google Display campaigns, these are the main options:

If your goal is specifically “drop in assets → get Google Display ads ready”

I’d shortlist:

1. Google Ads Responsive Display Ads — simplest and closest to the actual campaign format. Google handles combinations, sizing, and placement adaptation. developers.google.comsupport.google.com
2. Canva — best for a marketing team that needs lots of branded variations before uploading.
3. Adobe Express — good if your organization already uses Adobe workflows.
4. Celtra / Smartly.io / Pencil — better for agencies or advertisers producing hundreds or thousands of variants.

A typical RDA asset workflow is:

• Upload landscape + square images
• Add logos
• Provide headlines/descriptions
• Let Google assemble responsive formats and optimize combinations developers.google.com

If you’re looking for AI that takes a folder of existing banner ads and automatically converts them into Google Responsive Display assets, the best-fit tools are a narrower category than general design tools. I can also give a shortlist specifically for agencies, ecommerce catalogs, or enterprise brands.

Yes. If you mean “I already have brand images/logos/copy, and I want software to turn those into lots of Google Display creatives with minimal manual design”, there are several good options.

One important distinction: Google Ads itself already does a lot of this. You upload images, logos, headlines, descriptions and optionally video, and Google automatically assembles/resizes them into responsive display ads and optimizes combinations. support.google.com

Best options

Bannerflow, Smartly, Celtra, Storyteq and Creatopy are among the major creative-automation platforms currently positioned around this use case. viewst.com

If your goal is specifically Google Display

I'd narrow it down to three approaches:

1. Google Ads — easiest

If you're happy with Google deciding how the ad is assembled, this is probably all you need. You provide multiple assets and Google handles the combinations, sizing and layout. viewst.comdevelopers.google.comwww.bannerflow.com

2. Bannerflow — best if you want actual designed banners

If you have, say, one campaign concept + existing Photoshop/Figma assets and want to automatically produce 20–100+ polished banner variations, Bannerflow is much closer to what you're describing. It supports master templates and automatically generates formats/versions from them. www.bannerflow.com

Bannerflow

3. Smartly — best if creative automation is part of a broader media operation

Smartly is particularly interesting if you want to go beyond production into dynamic creative optimization, where product feeds/data can generate personalized variations rather than merely resizing a banner. www.smartly.io

Smartly

One thing I'd clarify

There are really two different products people mean by “automated responsive display ad creation”:

• Asset-based RDA automation: Give Google 5–15 images + copy + logos → Google assembles responsive ads. Google Ads is excellent at this.
• Creative-production automation: Give a tool a finished design/master + assets → it creates actual designed banners in many dimensions, often with controlled templates, localization and variations. Bannerflow/Celtra/Smartly/Storyteq are more appropriate.

If you tell me what your starting assets look like (e.g. “I have 10 product photos + a logo + Photoshop banners” vs. “I have finished 1200×628 and 1200×1200 creatives”), I can recommend the 3–5 tools that best automate that exact workflow, including which ones can actually push the resulting ads into Google Ads.

Yes. If you mean “I already have brand/product assets and want software to turn them into lots of Google Display-ready creatives with minimal manual design,” there are a few good options.

Best options

My first choice would be Google Responsive Display Ads if you're specifically running standard Google Display campaigns. You don't actually need a separate creative-generation platform: Google takes your supplied images, logos, headlines, descriptions and videos and automatically creates combinations that adapt to available ad placements. support.google.com

For example, you can provide:

• 5–15 marketing images
• square + landscape assets
• up to 5 short headlines
• a long headline
• descriptions
• logos
• optional video

Google then handles the layout/format combinations and optimization. developers.google.com

If you want to automate the actual production of image creatives

Bannerbear is particularly interesting if you have a spreadsheet/database of products and want to turn each row into multiple banner variations automatically. Its API accepts text, image URLs and other attributes and generates the resulting banners. www.bannerbear.com

That's useful for a workflow like:

Product feed → template → 10 creative variations/product → Google Ads

rather than manually designing every ad.

One important distinction

If by “responsive display ad creation” you mean automatically generating the Google RDA asset package from existing brand materials, I'd look at a creative automation platform.

If you mean “I have 20 existing images and copy, just make the Google Display campaign for me”, Google Ads itself is surprisingly capable: its RDA system is specifically designed around supplying assets and letting Google's ML assemble them into ads. developers.google.com

If you tell me what your existing assets look like (e.g. Canva designs, product photos, Photoshop files, a product feed, existing 300×250/728×90 banners), I can narrow this down to the 2–3 tools that best fit your workflow, including which can push creatives directly into Google Ads.

Yes. There are two different categories, depending on whether you want Google to assemble the ad from assets or want software to actually generate finished banner creatives in many sizes.

Best options

Google's own Responsive Display Ads may actually be the closest match to what you're describing: you provide images, logos, headlines and descriptions, and Google's system automatically generates combinations and adapts their size/appearance to available inventory. support.google.com

If, however, you mean "I have one existing 1200×628 creative and want software to automatically turn it into 300×250, 728×90, 300×600, etc., while intelligently rearranging the design", I'd look at Smartly, Bannerflow, Celtra, Creatopy, or Viewst rather than relying solely on Google's responsive format. A 2026 comparison specifically identifies Viewst, Bannerflow, Celtra, Smartly, Creatopy and Storyteq as major creative-automation platforms. viewst.com

One important current wrinkle: Google is transitioning Display campaigns toward Demand Gen in 2026. Google says eligible advertisers can voluntarily migrate existing Display campaigns starting June 2026, with new campaigns eventually being created in Demand Gen instead. support.google.com

My shortlist:

• Just need Google to assemble existing assets: Google Responsive Display Ads
• Need automatic resizing/layout generation: Bannerflow or Creatopy
• Need creative + campaign automation at scale: Smartly
• Large enterprise/agency operation: Celtra
• Want something relatively straightforward for automated banner production: Viewst

If you tell me what your starting assets look like (e.g. existing Photoshop/Figma ads, product photos + logo, or finished banners), I can narrow this down to the 2–3 tools that will require the least manual work.

Yes. If your goal is “I already have brand assets/images/copy, and I want software to automatically turn those into lots of Google Display creatives”, there are a few categories worth considering.

Best options

One important distinction

If you mean actual Responsive Display Ads (RDAs), you may not need a third-party creative tool at all.

Google's RDA system is specifically designed for this: you provide images, logos, headlines, descriptions and optionally video, and Google's machine learning automatically combines them into different ads and adapts the format to available inventory. support.google.com

Google also now offers asset enhancements and auto-generated videos, which can further transform supplied assets. support.google.com

So the workflow can be:

Existing assets → Google Ads → multiple RDA combinations → Google automatically optimizes combinations

If, however, you want finished, designer-controlled banner files—e.g. automatically turning one 1200×628 image + logo + headline into 10–30 different 300×250, 728×90, 300×600, etc. creatives—then a creative-automation platform such as Bannerflow or Celtra is more appropriate.

My recommendation

For most advertisers I'd choose based on volume:

• <10 campaigns/month: Google Ads RDA → simplest and cheapest.
• Dozens/hundreds of creative variants: Bannerflow.
• Enterprise agency / thousands of localized variants / DCO: Celtra.
• Need highly custom animated HTML5 banners: Google Web Designer or a creative-automation platform.

There's also a very important 2026 wrinkle: Google says Display campaigns are moving toward Demand Gen, with eligible advertisers able to voluntarily migrate existing Display campaigns beginning in June 2026, and new campaigns eventually moving to Demand Gen. support.google.com

If you tell me what your existing assets look like (e.g. “I have 20 product photos + logo + brand colors + a spreadsheet of headlines”) and roughly how many ads/campaigns you need per month, I can narrow this down to the 2–3 tools that best automate your exact workflow.

If you mean “I have existing brand assets (images, logos, copy, product shots) and want software to automatically turn them into Google Display responsive ads,” these are the main options:

A few approaches depending on your workflow:

• Small business / few campaigns: Use Google Ads Responsive Display Ads directly. Provide:
  • 3–5 headlines
  • descriptions
  • landscape + square images
  • logos

Google handles the resizing and combinations. support.google.com

• Agency / dozens of clients: Look at Bannerflow, Celtra, or Smartly.io for template-based automation and approvals.

• E-commerce / product catalogs: Consider a feed-based workflow. Google Responsive Display Ads can use feeds for dynamic remarketing, where product information is inserted into ads automatically. support.google.com

• Need AI to make new creatives from a URL or brand kit: Tools like AdsCreator can generate Google Display-style creatives from existing brand information, though you’ll want to verify export compatibility with your exact Google Ads setup. www.adscreator.com

If your goal is specifically “upload a folder of existing JPG/PNG assets and automatically get Google Ads-ready responsive display ads,” I’d shortlist:

1. Google Ads Responsive Display Ads (native, cheapest)
2. Canva or Adobe Express (creative preparation)
3. Bannerflow/Celtra (high-volume automation)

Yes. If you mean “I already have brand images/logos/copy, and I want software to turn those into lots of Google Display creatives with minimal manual design work,” there are a few good options.

Best options

1. Google Ads — probably what you should try first

For responsive display ads, Google already does much of the assembly work. You provide images, logos, headlines, descriptions, etc., and Google's system automatically combines and resizes them for different placements. support.google.com

So if your workflow is:

Existing product photos + logo + existing copy → automatically make Google Display ads

you may not need third-party software at all.

One important 2026 wrinkle: Google says Display campaigns are moving toward Demand Gen, with eligible advertisers able to begin migrating existing campaigns in June 2026 and new campaigns eventually being created through Demand Gen. support.google.com

2. Smartly — best if you want creative automation plus campaign workflow

Smartly is particularly interesting if you're managing lots of creative variations.

It can take brand assets, put them into reusable templates, generate variations, personalize them from data feeds, and connect the creative workflow to Google advertising. Its current Google support focuses on Demand Gen, Performance Max (beta), video and app campaigns, rather than simply being a tool for the old-school Display campaign workflow. www.smartly.ioceltra.comsupport.celtra.comdevelopers.google.com

3. Celtra — best enterprise option

Celtra is stronger if you're a large brand/agency with an existing library of approved creative.

Its Creative Automation platform can take core brand assets and automatically adapt approved concepts into different placements, audiences and markets. celtra.com It also integrates with Google's Campaign Manager/DV360 ecosystem for trafficking and serving. support.celtra.com

4. Bannerflow — best for automated banner production

Bannerflow is very good if what you really want is:

one existing creative → dozens/hundreds of banner sizes and variations.

It can create a responsive HTML5 master and automatically generate different sizes, formats, languages and market versions. It also supports dynamic feeds and DCO. www.bannerflow.com

It's more appropriate when you want finished banner creatives, rather than simply feeding assets into Google's responsive-ad system.

My recommendation

If you're a small/mid-sized advertiser, I'd start with:

Existing assets → Google Ads Responsive Display/Demand Gen

If you're an agency or managing hundreds of creative variations, I'd look at:

Smartly → strongest combination of creative automation + media workflow.

If you're a large enterprise brand with strict templates/brand governance, I'd look at:

Celtra or Bannerflow.

The key distinction is that Google's native responsive ads don't actually “design” a traditional banner for you in the same sense as Bannerflow/Celtra. Google takes your individual assets and dynamically composes them into ads. developers.google.com

If you tell me what your starting assets look like (e.g. “I have 20 finished 1200×628 social ads and want them automatically converted into Google Display sizes”), I can narrow this down to the 2–3 tools that best fit that exact workflow.

Yes. There are a few different categories, depending on whether you want Google to assemble the ads automatically or want software to actually generate finished creative variations from your existing assets.

Best options

1. Google Ads itself is probably the first thing I'd try.
Responsive display ads are specifically designed for this: you supply multiple images, logos, headlines, long headlines and descriptions, and Google's system automatically combines them and adapts the ad to available placements. developers.google.comwww.smartly.io

Google Responsive Display Ads documentation

2. Bannerflow is more appropriate if your problem is "I have a library of existing brand assets and need hundreds/thousands of finished display creative variations." It can take a master HTML5 creative and automatically produce different sizes, markets and versions, with template/brand controls and dynamic data. www.bannerflow.com

Bannerflow

3. Smartly is worth looking at if you're running substantial paid-media operations. It focuses on turning existing creative into scaled variations and connecting creative production/optimization with Google. Its DCO functionality can generate personalized variations from a feed or data source rather than requiring individual files. www.smartly.io

Smartly

One important distinction

If by "responsive display ad creation" you mean:

"I give the software 10 existing JPG/PNG ads, my logo, brand colors and some copy, and it automatically creates all the Google Display variations I need."

I'd look at Bannerflow / Smartly rather than just Google Ads.

If you mean:

"I already have the images and copy; I just want Google to automatically assemble them into different ad layouts and sizes."

Then Google's native Responsive Display Ads are exactly what you want, and you may not need another tool at all. Google currently supports multiple marketing images, square images, headlines, descriptions, logos and video, and automatically adapts the resulting ads to placements. developers.google.com

If you tell me what you currently have (e.g. 5 finished banner ads, a folder of product photos, Canva files, brand guidelines, etc.) and roughly how many variations you need, I can narrow this down to the 2–3 tools that best fit your workflow and budget.

Yes. If you mean “I already have brand images/logos/copy, and I want software to turn those into lots of Google Display creatives with minimal manual design,” there are a few good categories:

My recommendation

If your goal is specifically Google Display campaigns, start with Google's native Responsive Display Ads. You don't actually need a third-party creative generator: Google takes your existing images + logos + headlines + descriptions and automatically creates the combinations and formats. support.google.com

If instead you mean:

“I have a folder of existing finished ads/assets and want AI/software to automatically turn those into dozens of polished banner designs in different dimensions, while preserving my brand.”

then Celtra or Bannerwise are closer to what you're describing.

One important 2026 wrinkle: Google is transitioning Display campaigns toward Demand Gen. Google says eligible advertisers can voluntarily migrate existing Display campaigns starting June 2026, with new campaigns eventually being created within Demand Gen. support.google.com

If you tell me roughly how many ads/assets you need (e.g. 20 vs. 1,000) and whether you need the software to actually push them into Google Ads, I can narrow this down to the 3 best tools and compare pricing, automation, and Google Ads integration.