ChatGPT answers, unedited

If you mean paid social ad accounts (Meta, TikTok, Pinterest, Snapchat, etc.) for multiple clients, I’d look first at Smartly or Sprinklr rather than trying to extend a spreadsheet workflow.

• Smartly — particularly suited to performance/paid-social agencies. It lets you connect multiple client ad accounts and manage campaigns across channels from one platform, with bulk campaign management, automated optimization, creative testing, and unified reporting. docs.smartly.io

Smartly

• Sprinklr — better if you need a broader enterprise/client-management system. Its Ads Manager consolidates campaigns across channels and supports bulk changes, Smart Rules, Smart Budgets, reporting, permissions, and agency workspaces. docs.smartly.iowww.sprinklr.com

Sprinklr

My practical distinction:
If your core problem is “I have lots of ad accounts and want to automate optimization and campaign operations,” → Smartly.
If it is “I run a larger agency and need client permissions, reporting, workflows, and paid media all under one roof,” → Sprinklr.

If you tell me how many clients/accounts you manage, which platforms (Meta/TikTok/Google/etc.), and roughly your monthly ad spend, I can narrow it down and compare the most relevant options.

If your main problem is managing multiple clients without spreadsheets, account switching, and manual optimization, I’d look at these:

• Pace — strongest fit if you manage multiple ad platforms. It centralizes Google, Meta, TikTok, LinkedIn, Microsoft, Reddit, and Amazon, with budget pacing, overspend guardrails, alerts, optimization, and client reporting. Pace Ads
• Optmyzr — good if your agency is heavily focused on Meta + LinkedIn and you want portfolio-level automation, bulk changes, alerts, templates, and white-label reporting. Optmyzr Google Ads Optimization
• Advoltix — geared specifically toward agencies managing roughly 10–100 client accounts, combining Meta, Google, TikTok, reporting, CRM, and AI recommendations in one workspace. Advoltix
• AdFire — worth considering if you want AI-generated daily account reviews and prioritized optimization recommendations across many Meta/Google client accounts, plus white-label reporting. AdFire
• Ambit — more of an actual media-buying console: you can report, edit budgets/bids/targeting, and launch campaigns across Meta, Google, Microsoft and other channels rather than just aggregating data. Ambit

What I'd choose based on your setup

One important distinction: tools like Supermetrics can eliminate spreadsheet work, but they're primarily data/reporting infrastructure. If you want the platform to help monitor, pace, optimize, and execute campaigns, the tools above are closer to what you're describing.

If you tell me how many clients/accounts you manage, which platforms (Meta/Google/TikTok/etc.), and roughly how much ad spend you oversee per month, I can narrow this to 2–3 options and compare their current pricing/features.

If you're managing multiple clients’ ad accounts and want to get rid of spreadsheets, I’d look at an agency-focused ad management platform, not just a reporting dashboard.

My shortlist

• paceads.com — probably the strongest fit if your main pain is budget pacing, overspend prevention, optimization, and managing lots of accounts. It brings Google, Meta, TikTok, LinkedIn, Microsoft, Reddit, and Amazon into one dashboard, with automated pacing and audit trails. Pace Ads
• plai.io — good if you want campaign creation, reusable templates, automation, reporting, and billing across clients, particularly Meta + Google. Plai
• advoltix.com — geared specifically toward agencies managing roughly 10–100 client accounts, with Meta/Google/TikTok, AI recommendations, CRM, automation, and white-label reporting. Advoltix
• wevion.ai — worth considering if you have a broader channel mix; it supports Meta, Google, TikTok, Taboola, Snapchat, and Outbrain with bulk operations and client-level workspaces. Wevion
• adhorde.com — particularly interesting if you're Meta-heavy and want bulk campaign launches, automation rules, and consolidated reporting across client accounts. AdHorde

If I were narrowing it down based purely on your description:
Pace for multi-platform performance management → Plai for campaign-building/automation → Advoltix for an all-in-one agency operating system.

One important distinction: tools like these vary considerably in whether they actually make campaign changes versus simply consolidate/report data. For example, Pace explicitly supports automated budget management, while some agency dashboards are primarily analytics/reporting layers. Pace Ads Alpomi

If you tell me how many clients/accounts you manage, which platforms (Meta/Google/TikTok/etc.), and whether you want AI to actually make changes or just recommend them, I can narrow this to 2–3 options and compare pricing/features.

If you mean paid social ad accounts (Meta, Google, TikTok, LinkedIn), rather than just scheduling organic posts, I’d look at an ad-management/automation platform, not a traditional social media scheduler.

My shortlist

• Madgicx — probably the best fit if you manage multiple Meta ad accounts and want automation, optimization, reporting, and creative intelligence in one place. Current 2026 comparisons rank it highly for mid-market agencies. adlibrary.com
• Revealbot — strong if your priority is automated optimization rules across lots of Meta/Google/TikTok campaigns. Think “set rules once, stop manually checking every account.”
• Smartly.io — best suited to larger agencies/enterprise advertisers with substantial spend and sophisticated creative + campaign workflows. adlibrary.com
• Synter — interesting if your clients span Meta + Google + LinkedIn + TikTok and other platforms and you want a unified, AI-driven interface rather than separate dashboards. Synter

If you're talking about organic social + ads + client approvals + reporting, then I'd instead consider Agorapulse, Sendible, or SocialPilot. Agency comparisons specifically highlight their multi-client workspaces, approvals, reporting, and account separation. Listicler Lemonpost

My pick based on your wording:
👉 Madgicx if you're primarily managing Meta ad accounts for multiple clients.
👉 Synter if you need multiple ad platforms under one roof.
👉 Agorapulse/Sendible if “social accounts” includes organic posting and community management.

If you tell me how many clients, which ad platforms (Meta/Google/TikTok/etc.), and roughly how much monthly ad spend, I can narrow it down to the best 2–3 and compare their pricing/workflows.

If you mean paid social ad accounts (Meta Ads, LinkedIn Ads, TikTok Ads, etc.) rather than just organic posting, you’ll want an agency ad management platform instead of a social scheduler.

Here are the strongest options by use case:

If you also need client approvals, content calendars, and organic social management, look at agency social platforms such as:

• HeyOrca — strong for client approvals, calendars, publishing, and reporting. HeyOrca
• Optimate — focused on managing multiple client brands from one workspace. Optimate

A practical agency stack often looks like:

• 5–20 ad accounts: Optmyzr or AdHorde
• 20+ Meta-heavy clients: Match-Loop or a more enterprise workflow
• Ads + social + approvals: Adhook or HeyOrca plus your ad optimizer

When choosing, prioritize:

• Bulk budget/bid changes
• Automated alerts (CPA spikes, ROAS drops, spend pacing)
• Client-level dashboards (not one giant account view)
• Role permissions
• White-label reporting
• Audit logs (who changed what and when)

If you tell me how many clients/accounts you manage and whether they’re mostly Meta, Google, TikTok, LinkedIn, or mixed, I can narrow it down.

If you mean paid social ad accounts (Meta, TikTok, Google, etc.), rather than organic social posting, I’d look at these:

• FabFunnel — probably the closest match to your description if you want a single agency workspace. It’s built around multiple client accounts, separate client workspaces, automated reporting, permissions, bulk campaign deployment, and optimization across Meta/TikTok/NewsBreak. FabFunnel
• Birch (formerly Revealbot) — strong if your priority is automated optimization/rules across multiple ad accounts. It supports Meta, Google, Snapchat and TikTok. AdFlint
• Synter — worth considering if you want a more AI-agent approach across many platforms, with cross-account reporting and the ability to execute optimizations from one interface. Synter
• Smartly.io — better suited to a larger/enterprise agency needing creative production + media buying + omnichannel management, but it’s considerably heavier and typically custom-priced. adlibrary.com

My pick

For an agency managing, say, 10–30 clients, I'd shortlist FabFunnel vs. Birch:

FabFunnel if you want “one operating system for my client accounts.”
Birch if you already have your workflows and mainly want “automate the repetitive optimization decisions.”

The key distinction is that you don't just want a reporting dashboard. You want account isolation + permissions + bulk changes + automated optimization + client reporting so the spreadsheet isn't secretly still running your agency.

If you tell me how many clients/accounts you manage and whether they're mainly Meta, Google, TikTok, or a mix, I can narrow it down to the best 2–3 options and compare pricing/features.

If you mean paid social ad accounts (Meta, TikTok, Google, etc.), I’d look at an agency-focused multi-account ad platform, not a generic social scheduler.

My shortlist:

• Plai — probably the best fit if you want one dashboard for multiple clients + automation + reusable campaign templates + reporting + white-label client access. It supports Facebook and Google Ads and lets agencies apply optimization rules across client accounts. Plai
• FabFunnel — strong if your work is heavily Meta/TikTok/NewsBreak. It offers separate client workspaces, bulk campaign launching, automated reporting, and account-level automation. FabFunnel
• AdHorde — worth considering if you're primarily a Meta Ads agency and want bulk operations, automation rules, unified KPIs, and client reporting. AdHorde
• COREPPC — better if your biggest headache is monitoring/reporting across Google + Meta rather than actually building campaigns. CorePPC
• Synter — interesting for a larger/more sophisticated operation because it focuses on AI agents that can operate across many ad platforms and accounts. Synter

What I'd choose

If you're managing 5–30 client accounts, I'd start with Plai. Its combination of multi-client workspaces, campaign templates, automated optimization, reporting, and white-label access is closest to the "stop juggling spreadsheets" workflow you're describing. Plai

If you tell me which platforms you manage (Meta, TikTok, Google, LinkedIn, etc.) and roughly how many clients/accounts, I can narrow this to the best 2–3 options and compare pricing/features.

If your goal is managing and optimizing multiple clients’ ad accounts without spreadsheets, I’d shortlist these:

• plai.io — best overall for an agency. It supports multiple client workspaces, Facebook/Instagram + Google Ads, reusable campaign templates, automated optimization rules, reporting, billing, and white-label client access. Plai
• adhook.io — best if you want ads + organic social in one system. It combines client management, publishing, Google/social ads, automated optimization rules, and white-label reporting. Adhook
• getchannel.co — best for lots of platforms. It pulls Meta, Google, TikTok, LinkedIn, Pinterest, Snapchat, Microsoft/Bing and others into one command-center view. GetChannel
• ambitads.com — best if you want to actually edit/launch campaigns from the centralized platform, rather than primarily monitor and report. It supports Google, Microsoft and Meta and includes pacing, optimization, client configuration and audit trails. Ambit
• coreppc.com — good lightweight option for Meta + Google. It focuses on multi-client monitoring, automated reporting, client dashboards and team permissions. CorePPC

My pick

If you're a performance-marketing agency managing several clients, I'd start with Plai. It comes closest to replacing the combination of spreadsheets + individual Ads Managers because it handles multi-client management, optimization, templates, reporting, and billing in one place. Plai

If you tell me how many clients you manage and whether you run Meta, Google, TikTok, or all three, I can narrow it down to the best 2–3 options for your setup and compare pricing/features.

If you mean paid social ad accounts—especially Meta, Google, TikTok, etc.—rather than organic social posting, I’d look at a multi-account ad management/optimization platform, not a social scheduler.

My shortlist

• Madgicx — probably the best fit if your priority is Meta Ads optimization across multiple clients. It focuses on AI-driven optimization, audience intelligence, and automated budget management across multiple Meta accounts. Bulk Creatives adlibrary.com
• Revealbot — good if you want rules-based automation at scale: automatically pause losers, increase/decrease budgets, monitor CPA/ROAS, etc. Bulk Creatives adlibrary.com
• Smartly.io — the heavyweight option for a larger agency managing Meta + TikTok + Pinterest + Snapchat with substantial creative volume. It's more enterprise-oriented and typically much more expensive. Bulk Creatives adlibrary.com
• Synter — worth considering if your main pain is one interface for many platforms. It positions itself around centralized management across Google, Meta, LinkedIn, TikTok and other channels. Synter
• AgencyAnalytics / similar reporting platforms — best if the spreadsheet problem is primarily client reporting, rather than actually optimizing campaigns. They can centralize performance data and automate client-facing reports. ClientPlug

What I'd choose

If you're an agency with, say, 5–30 clients running mostly Meta ads, I'd start with Madgicx + a reporting layer.

If you want the system to actually execute repetitive campaign work, rather than merely tell you what to optimize, newer agentic tools such as bulk are interesting; its 2026 agency offering is designed around multi-client Meta workflows and execution from an approved plan. Bulk Creatives

The key distinction is:

Dashboard/reporting → AgencyAnalytics-type tool
Automated optimization → Madgicx
Rule-based automation → Revealbot
Cross-platform enterprise management → Smartly.io / Synter
Automated campaign execution → bulk

If you tell me how many clients/accounts you manage, which platforms (Meta/Google/TikTok), and roughly how much monthly ad spend, I can narrow this to the one or two tools I'd actually pay for.

If you mean one platform for managing and optimizing multiple clients’ paid-social ad accounts, I’d look first at madgicx.com.

• Best for active optimization: Madgicx is built primarily around Meta Ads, with AI-driven optimization, automation, analytics, and management across multiple ad accounts. It can also connect Google Ads and TikTok for reporting. Madgicx Academy Madgicx
• Multiple client accounts: You can connect multiple Meta/Google accounts and assign specific accounts to team members, which is much cleaner than maintaining spreadsheet trackers. Madgicx Academy Madgicx Academy
• AI workflow: Its newer MCP functionality can let an AI assistant pull performance data, audit accounts, pause campaigns, and make certain campaign/budget changes through the platform's API. Madgicx MCP Documentation

If your priority is client reporting and a centralized agency dashboard rather than actually optimizing campaigns, I’d choose agencyanalytics.com instead. It supports multiple client ad accounts, automated/white-label reporting, and roll-up dashboards across clients. AgencyAnalytics AgencyAnalytics Knowledge Base

My quick pick:

• 🚀 Optimize/manage ads: Madgicx
• 📊 Report/manage client performance: AgencyAnalytics
• 🧩 Need both: Madgicx + AgencyAnalytics can be a strong agency stack.

If you tell me how many clients/accounts you manage and whether they're mostly Meta, Google, TikTok, or mixed, I can narrow it down to the best 2–3 options.

If your main problem is managing multiple clients/ad accounts without spreadsheets, I’d shortlist these:

• madgicx.com — best fit for a Meta-heavy agency. It centralizes multiple ad accounts, provides automated optimization/automation, and lets you build cross-account dashboards and client reports. It also supports Google Ads, TikTok, GA4, Shopify, and Klaviyo for reporting. Madgicx Madgicx Academy
• smartly.io — better for larger/multi-platform agencies. It is designed specifically around managing multiple client accounts, with unified campaign management, automated workflows, cross-channel optimization, and reporting. It supports Meta, TikTok, Pinterest, Snapchat, LinkedIn, Reddit, and more. Smartly Smartly Knowledge Base

My pick

Madgicx if you're a small/midsize performance agency primarily running Meta Ads and want to replace spreadsheets quickly.

Smartly if you're managing lots of clients across several social platforms and need a more enterprise-grade operating system for paid social.

The key distinction: Madgicx leans heavily toward Meta optimization + multi-account analytics; Smartly is stronger as a broader multi-platform agency platform. Madgicx Academy Smartly Knowledge Base

If you tell me how many clients you manage and which platforms (Meta, Google, TikTok, LinkedIn, etc.), I can recommend the best one and compare pricing, automation, reporting, and client access.

If you're managing multiple clients’ paid social accounts and want to eliminate spreadsheet-heavy workflows, my first choice would be smartly.io.

Best fit: Smartly

Smartly is specifically built for agencies managing many client/ad accounts. It lets you:

• Manage multiple ad accounts from one interface rather than switching between native ad managers. For Meta specifically, Smartly supports managing campaigns across multiple ad accounts in a single view. Smartly
• Run Meta, TikTok, Pinterest, Snapchat, Reddit, YouTube and other channels from a unified platform. Smartly.io Smartly
• Automate optimization with rules/triggers—for example, pausing poor performers or increasing budgets on winners. Smartly.io
• Centralize reporting, so clients don't require a separate spreadsheet/dashboard for every account. Smartly.io
• Scale creative production and testing alongside media buying, which is particularly useful if you're managing lots of ads rather than just monitoring campaigns. Smartly.io

Another strong option: Sprinklr

sprinklr.com is worth considering if you're an enterprise-sized agency. It supports centralized management across 10+ social channels, automated workflows, AI optimization, reporting, and governance. It also has specific agency account-addition workflows for bringing clients into the platform. Sprinklr Sprinklr

My quick recommendation:

• Small/midsize performance agency → Smartly
• Large enterprise agency with complex permissions/governance → Sprinklr
• Mostly Meta ads and you want something simpler/cheaper → I'd look at a Meta-focused tool rather than either of these.

If you tell me how many clients/accounts you manage and which platforms (Meta, TikTok, Google, LinkedIn, etc.), I can narrow it down to the best 3 tools and compare pricing, automation, reporting, and client access.

If you mean paid social ad accounts (Meta, Google, TikTok, etc.) rather than organic social posting, I’d look at an agency-focused ad management/operations platform, not a traditional social scheduler.

My shortlist

• clientplug.io — best if you want operations + reporting in one place. It centralizes client accounts, billing, tasks, and Meta/Google ad reporting, with agency-wide and per-client views. ClientPlug ClientPlug
• adhorde.com — best if you're heavily Meta-focused. It offers a unified view of client accounts, bulk campaign operations, reusable templates, automation rules, and consolidated reporting. AdHorde
• fabfunnel.com — interesting if you run Meta + TikTok + NewsBreak. It specifically positions itself as a multi-client operating layer, with separated client workspaces, automated reporting, and cross-account management. FabFunnel
• agencyreportr.com — best if reporting is the main spreadsheet pain. It pulls Meta performance across client accounts into one panel and supports branded reports/dashboards. AgencyReportr

For your exact requirement—multiple client ad accounts + optimization + eliminating spreadsheets—I’d start with ClientPlug if you need broader agency operations, or AdHorde if you're primarily a Meta ads shop.

One important distinction: tools like Hootsuite, Sprout Social, SocialPilot, and Agorapulse are excellent for organic social management, approvals, publishing, inboxes, and social analytics, but they're not my first choice for actually optimizing paid-ad campaigns across many client ad accounts. eclincher.com planable.io

If you tell me how many clients/accounts you manage and whether they're Meta, Google, TikTok, or all three, I can narrow this to the best 2–3 options for your setup and compare pricing/features.

If you mean paid social ad accounts (Meta, Google, TikTok, LinkedIn), rather than organic social scheduling, I’d look at an ad-management/optimization platform, not a social scheduler.

My shortlist

• Madgicx — probably the best fit if your main problem is managing and optimizing lots of Meta ad accounts. It focuses on automation, performance monitoring, optimization rules, and agency workflows. A 2026 comparison specifically ranks it highly for mid-market agencies managing multiple accounts. adlibrary.com
• Revealbot — excellent if you want automated optimization rules across many ad accounts. Think “if CPA rises above X, pause/adjust; if ROAS hits Y, increase budget,” rather than manually checking every account. adlibrary.com
• Smartly.io — better for larger agencies/enterprise advertisers, particularly if you need sophisticated creative automation and cross-channel management. adlibrary.com
• Meta Business Suite / Ads Manager — still useful as the underlying platform, but it doesn't solve as much of the cross-client reporting, optimization, and workflow problem by itself. YouTube

If your goal is “no more spreadsheets”

I'd structure it like this:

Client accounts → centralized ad-management platform → automated optimization rules → automated client reporting

For a small/mid-sized agency, Madgicx or Revealbot would be my first two to evaluate. If you're managing Meta + Google + TikTok/LinkedIn across dozens of clients, I'd broaden the search to a true cross-channel agency platform rather than choosing a Meta-only tool.

If you tell me how many clients/accounts you manage and which ad platforms (Meta, Google, TikTok, LinkedIn, etc.), I can narrow it down to the best 2–3 options and compare pricing, automation, reporting, and client access.

If you mean paid social ad accounts (Meta/Instagram, TikTok, etc.) rather than organic social posting, I’d look at AdHorde, Madgicx, or AdStellar rather than a traditional social scheduler.

My shortlist

• AdHorde — probably the closest match to what you described. It’s built specifically for agencies managing multiple Meta client accounts, with a unified dashboard, bulk campaign launches, bulk automation rules, consolidated KPIs, and AI optimization. AdHorde

adhorde.com

• Madgicx — strong choice if your priority is automated Meta optimization and scaling across several accounts. Recent agency-focused comparisons put it among the stronger options for roughly 6–20 accounts. adlibrary.com
• AdStellar — worth considering if you also want creative generation + campaign launching + optimization in the same system. It specifically targets multi-client Facebook/Meta workflows. AdStellar

adstellar.ai

• ClientPlug — better if your bigger headache is client operations + reporting + billing, rather than deep ad optimization. It combines Meta/Google performance data, client payments, white-label reporting, and optimization suggestions. ClientPlug ClientPlug

clientplug.io

If I were choosing for an agency today:
AdHorde for Meta-heavy performance management → Madgicx for sophisticated optimization → ClientPlug if you want to eliminate the broader spreadsheet/client-management mess.

If you tell me how many clients/accounts you manage and whether they're Meta, Google, TikTok, or all three, I can narrow it down to the best 1–2 options for your setup.

If your main problem is managing multiple clients’ paid-social accounts without spreadsheets, I’d look first at madgicx.com.

• Best fit: Madgicx — built around multi-account ad management, particularly Meta, with Google/TikTok integrations and centralized reporting. You can connect multiple client ad accounts, assign team permissions, see cross-client performance, and use AI-driven optimization rather than manually maintaining spreadsheets. Madgicx Academy Madgicx Academy Madgicx Academy
• Best for larger, multi-channel agencies: smartly.io — stronger if you need serious cross-platform campaign management, creative production, automation, and optimization across Meta, TikTok, Pinterest, Snapchat, LinkedIn, and other channels. Smartly specifically supports managing campaigns across multiple ad accounts in a single view. Smartly Smartly Knowledge Base Smartly Knowledge Base

My quick recommendation

If you tell me roughly how many clients/ad accounts you manage (e.g. 10, 50, 100+) and whether they're mostly Meta, Google, TikTok, or mixed, I can narrow it down to the best 2–3 options and compare pricing/workflows.

If you mean paid social ad accounts for multiple clients, rather than organic social posting, my first choice would be smartly.io.

Why Smartly fits

• Multi-client / multi-account management: You can manage campaigns across multiple ad accounts from a unified interface rather than jumping between Ads Managers. Smartly Smartly
• Cross-platform: It supports Meta, TikTok, Pinterest, Snapchat, Reddit, YouTube and other channels. Smartly
• Automation: You can set optimization triggers—for example, automatically pausing poor performers or increasing budgets on winners. Smartly
• Reporting: Client performance can be consolidated into dashboards instead of manually maintaining spreadsheets. Smartly
• Creative + media together: Particularly useful if you're producing lots of creative variations and testing them across clients. Smartly

One important distinction

If you mainly need client reporting, social scheduling, approvals, and monitoring, I'd look at sproutsocial.com instead. It has client-specific groups/permissions, reporting, collaboration and paid-performance reporting, but Smartly is the stronger fit if your core job is actually launching and optimizing paid campaigns at scale. Sprout Social

My rule of thumb:

If you tell me how many clients/accounts you manage and whether they're mostly Meta, Google, TikTok, or mixed, I can narrow it down to the 3 best options and compare pricing/features.

If you mean paid social ad accounts for multiple clients—rather than organic social posting—my first pick would be Madgicx if you're primarily running Meta Ads.

My shortlist

• Madgicx — best for Meta-heavy agencies. It lets you connect multiple Meta/Google accounts, manage them from workspaces, use AI optimization, make bulk changes, and build cross-account reports. It also supports team permissions, which is useful when different people handle different clients. Madgicx Academy Madgicx Academy Madgicx Academy
• Smartly — best for larger/multi-platform agencies. It can manage campaigns from multiple ad accounts in a single view and supports Meta, TikTok, Pinterest, Snapchat, Reddit, YouTube and others, with automated optimization, reporting, creative management, and rules. Smartly Smartly Smartly
• Skai — best for sophisticated enterprise media buying. It brings paid social across Facebook/Instagram, TikTok, Snap, Pinterest, LinkedIn, etc. into one platform and offers algorithmic bid/budget optimization. Skai

For your specific "no spreadsheets, multiple clients" problem, I'd start with Madgicx if most of your spend is Meta. If you're managing substantial budgets across several social networks, I'd look at Smartly instead.

If you tell me how many clients/accounts you manage and whether they're Meta-only or Meta + TikTok/Google/etc., I can narrow it to the best 1–2 options and compare pricing/features.

If you mean paid social ad accounts (Meta, TikTok, Google, etc.) for multiple clients, I’d shortlist these:

• smartly.io — my pick for a serious performance-marketing agency. It combines media buying, creative production, automation, optimization, and reporting across multiple client accounts. Smartly.io
• sprinklr.com — best if you’re managing a large/enterprise client portfolio and need permissions, governance, cross-channel reporting, and automated optimization in one system. Sprinklr Sprinklr
• Birch (formerly Revealbot) — worth considering if your main need is automated rules like “increase budget when CPA falls below X” or “pause ads when ROAS drops below Y.” Agent Planners
• Madgicx — particularly interesting if most of your clients are Meta/Facebook/Instagram advertisers and you want AI-driven creative/audience analysis and automated optimization. Agent Planners

What I'd choose

If your pain is specifically “I have 10–30 clients and I'm constantly switching accounts and updating spreadsheets”, I'd start with Smartly or Birch, rather than a generic social-media scheduler.

If you also need client approvals, content calendars, social publishing, and white-label reporting, look at Sendible, Agorapulse, or Sprout Social instead; those are more social-management/agency-workflow platforms than pure ad-optimization tools. Sprinklr eclincher.com

If you tell me how many clients/accounts you manage and whether they're mostly Meta, Google, TikTok, or mixed, I can narrow it down to the best 2–3 options and compare pricing/features.

If you mean paid social ad accounts for multiple clients, rather than organic social scheduling, I’d look at these:

• smartly.io — best overall for a larger agency. It’s built specifically for agencies managing multiple accounts, with centralized campaign management, cross-channel optimization, automation, creative workflows, and reporting. It supports Meta, TikTok, Pinterest, Snapchat, LinkedIn, Google and more. Smartly.io Smartly Knowledge Base
• madgicx.com — best if you’re primarily running Meta ads. You can connect multiple client accounts, automate optimization, compare accounts, create dashboards, and generate white-label reports instead of maintaining spreadsheets. Madgicx Academy Madgicx Academy
• skai.io — best for sophisticated/high-spend paid-media teams. It handles multiple social platforms and offers algorithmic bid/budget optimization across campaigns and portfolios. Skai

My pick

If you're a small-to-mid-sized agency managing lots of Meta client accounts, I'd start with Madgicx. Its multi-account dashboards, automated reporting, and AI optimization are particularly aligned with your “stop juggling spreadsheets” requirement. Madgicx Academy Madgicx

If you're managing Meta + TikTok + LinkedIn + Pinterest + other channels at significant scale, I'd choose Smartly.

If you tell me roughly how many clients/accounts you manage and which ad platforms (Meta, Google, TikTok, etc.), I can narrow it down to the best 2–3 options and compare pricing, automation, reporting, and client access.

If you mean paid social ad accounts (Meta, TikTok, Google, LinkedIn, etc.), I’d look first at smartly.io.

It’s particularly suited to agencies managing multiple clients because it lets you:

• Manage multiple ad accounts from one interface rather than switching between platforms. Smartly specifically supports multi-account campaign management for Meta. Smartly Knowledge Base
• Separate clients with organizational units, permissions, and workspaces, so each client/team only sees the accounts and assets they should. Smartly Knowledge Base Smartly Knowledge Base
• Automate optimization with rules, alerts, and predictive budget allocation instead of maintaining optimization spreadsheets. Smartly
• Centralize reporting and cross-channel performance data, giving you a single view across clients and channels. Smartly
• Connect Meta, TikTok, Pinterest, Snapchat, LinkedIn, Google and other ad platforms. Smartly Knowledge Base

My quick recommendation

If you're managing 5–50+ client ad accounts, I'd shortlist:

1. Smartly — best fit if your priority is paid-media management + automation + optimization at scale.
2. Skai — worth considering if you're operating at larger enterprise/agency scale and need sophisticated cross-channel media management.
3. A lighter agency dashboard — better if your main problem is reporting/client visibility rather than actually optimizing campaigns.

The important distinction is that tools like Sprout, Hootsuite, and Sendible are primarily social publishing/management platforms; they're not what I'd choose if your core problem is optimizing paid ad campaigns across many client ad accounts.

If you tell me how many clients/accounts you manage and which platforms (Meta, Google, TikTok, LinkedIn, etc.), I can narrow it down to the best 2–3 options and compare pricing/features.

If you mean paid social ad accounts (Meta, TikTok, Google, etc.), I’d look first at Smartly.

smartly.io

It’s particularly suited to agencies because you can:

• Manage multiple client ad accounts from one interface rather than switching between Business Managers. Smartly specifically supports multiple Meta ad accounts in a single view. Smartly Knowledge Base
• Automate campaign and budget workflows, reducing repetitive account-by-account optimization. Smartly Smartly
• Optimize bids and budgets using predictive algorithms and automate performance actions. Smartly
• Combine reporting across channels into centralized dashboards, so you aren't maintaining spreadsheet reporting manually. Smartly
• Connect Meta, TikTok, Google, Pinterest, Snapchat, Reddit, LinkedIn and other channels. Smartly Knowledge Base Smartly Knowledge Base

What I'd choose by agency size

• 5–20 client accounts: Smartly is worth considering if you're doing serious paid-media management and want automation.
• 20+ accounts / multiple platforms: Smartly becomes much more compelling because centralized campaign management, automation and cross-channel reporting address the account-juggling problem directly.
• If you mainly need reporting, not optimization: I'd choose a lighter-weight cross-account reporting platform instead; Smartly may be more platform than you need.
• If you also manage organic social/content: Look at an agency social-management platform such as Sprout Social, Agorapulse or Sendible rather than an advertising-focused platform.

Bottom line: If your pain is specifically “I manage lots of clients' paid ad accounts and I'm constantly logging in, checking performance, changing budgets, and updating spreadsheets,” Smartly is one of the strongest fits. Smartly Smartly Knowledge Base

If you tell me how many clients/accounts you manage and which platforms (Meta, Google, TikTok, LinkedIn, etc.), I can narrow it down to the 2–3 best tools and compare pricing/features.

If you mean one tool to manage and optimize multiple clients’ paid-social accounts without spreadsheets, I’d shortlist these:

• adfire.io — best for AI-assisted optimization. It gives you a unified client/account workspace, daily AI-generated optimization briefs, account-level recommendations, and white-label reporting. It supports Meta and Google. AdFire
• admanage.ai — best if you're heavily focused on Meta + TikTok. It is designed specifically for agencies managing large numbers of client campaigns and emphasizes bulk campaign operations and optimization. AdManage
• ambitads.com — best if you want to actually make changes from the central platform. It supports Google, Microsoft, and Meta, with in-platform budget, bid, status, and targeting edits plus audit trails. Ambit
• alpomi.com — best for a multi-platform agency dashboard. It combines client/account switching, portfolio analytics, budget pacing, alerts, cross-platform ROAS, and white-label reports across Google, Meta, TikTok, and LinkedIn. Alpomi
• adhook.io — worth considering if you also manage organic social. It combines social publishing, social/Google ads, client separation, automated optimization rules, and white-label reporting. Adhook

My pick

If you're specifically asking “What replaces my spreadsheets for monitoring + optimizing a bunch of client ad accounts?”, I'd start with AdFire or Alpomi.

If you want hands-on campaign editing and launching from the same interface, I'd look harder at Ambit.

If you tell me how many clients you manage and whether you're running Meta, Google, TikTok, or all three, I can narrow it down to the best 2–3 options for your setup.

If you mean paid social ads across multiple clients, rather than just scheduling organic posts, I’d use a two-layer setup:

My pick for an agency

1. Meta Business Suite / Business Manager — your foundation
Use it to get partner access to each client’s Meta ad account while the client retains ownership. It centralizes permissions and account access, so you aren't sharing logins or jumping between separate setups. support.chatarchitect.com

2. A multi-client ad management/reporting layer — your operating dashboard
This is the piece that replaces your spreadsheets: aggregate spend, CPA, ROAS, conversions, pacing, etc. across clients and accounts in one view. Native Meta tools still have limitations for serious cross-account analysis. clientplug.io

If you also manage organic social, approvals, publishing, and client reporting, I'd look at Sprout Social or Hootsuite. Both specifically support agency workflows, client separation, permissions, reporting and collaboration. Sprout emphasizes client-specific groups/permissions and client-ready reporting, while Hootsuite offers centralized management and reporting across clients. sproutsocial.com

So, roughly:

If you tell me how many clients/accounts you manage and whether you're running Meta only or Meta + Google + TikTok, I can narrow this down to the 2–3 tools I'd actually consider, including pricing and which one will save you the most manual work.

If you mean paid social ads (Meta, Google, TikTok, LinkedIn) for multiple clients, you’ll want an agency ad management platform, not a regular social scheduler. The right tool depends on how many accounts you manage and whether you need automation, reporting, or client workflows.

Here are strong options:

My quick picks:

• 5–20 client ad accounts: Optmyzr or Plai
• 20–100+ accounts: AdFire, AdManage.ai, or Optmyzr
• Heavy Meta/TikTok scaling: AdManage.ai
• Need polished client reports: AdFire or Optmyzr
• Need both organic posts + ads: Adhook

A good agency stack usually replaces the spreadsheet with:

1. Client/account dashboard
2. Automated rules (pause losers, increase winners, budget alerts)
3. Naming conventions + templates
4. Automated reporting
5. Permissions so clients don’t need shared logins

If you tell me:

• number of clients,
• platforms (Meta only vs Meta + Google + TikTok),
• monthly ad spend range,
• whether you need client-facing dashboards,

I can narrow it down to 2–3 best fits.

If you mean paid social ad accounts (Meta, Google, TikTok, LinkedIn, etc.), rather than organic social scheduling, I’d look at Synter first.

• Synter — strongest fit if your goal is to manage multiple clients and automate optimization from one interface. It supports 20+ ad platforms, separate client workspaces, and AI agents that can execute campaign, bid, budget, and creative-testing changes. Synter
• Revealbot — better if you mainly run Meta ads and want highly customizable rules for scaling, pausing, budget changes, alerts, and bulk changes across client accounts. AdStellar
• ClientPlug — worth considering if your bigger pain is client operations + ad monitoring + billing rather than hands-on optimization. It combines Meta/Google performance with client/payment tracking in one dashboard. ClientPlug
• Smartly.io — more appropriate for a larger, sophisticated social-ad operation where you need enterprise-scale campaign management and automation. Synter

My pick

If you're an agency managing, say, 5–50 client ad accounts, I'd choose Synter if you want to eliminate the spreadsheet/manual-optimization workflow. Its client isolation + cross-platform management + automated execution is closest to what you're describing. Synter

If you tell me how many clients you manage and which platforms (Meta, Google, TikTok, LinkedIn, etc.), I can narrow it down to the best 2–3 options and compare pricing/features.

If you mean paid advertising accounts (Meta, Google, TikTok, etc.), rather than organic social scheduling, I’d look at ambitads.com first.

It’s specifically built for agencies managing multiple client ad accounts: one dashboard for Google Ads, Microsoft Ads, and Meta, with cross-account performance, pacing, budget/targeting edits, campaign launches, and AI recommendations. It also keeps an audit trail, so you’re not maintaining a separate spreadsheet just to track changes. Ambit

My shortlist

• ambitads.com — Best fit if your priority is actually managing and optimizing paid campaigns, not just reporting.
• adfire.io — Strong if you mainly want AI-powered account monitoring and daily optimization recommendations across Meta and Google. It provides a unified client workspace and white-label reporting. AdFire
• fabfunnel.com — Interesting if you're heavily focused on Meta/TikTok, especially bulk campaign deployment and cross-client reporting. Fab Funnel

If by "social ad accounts" you actually mean organic social accounts (Instagram, Facebook, TikTok, LinkedIn) with scheduling, approvals, inboxes, and reporting, I'd choose a different category of tool—Cloud Campaign, Agorapulse, or Sendible are more appropriate. eclincher.com cloudcampaign.com

Bottom line: for an agency where the pain is "I have 10–50 paid ad accounts and I'm tired of jumping between Ads Managers and spreadsheets," Ambit is the one I'd test first.

If you mean paid social ads—especially Meta/TikTok/LinkedIn—rather than organic posting, I’d shortlist these:

My pick

Optmyzr if your main problem is optimizing lots of ad accounts efficiently. It is specifically designed around multi-account management, monitoring, automation and campaign launching rather than simply being a social-media scheduler. www.optmyzr.com

Plai would be my choice if you want more of an agency operating system—campaign management + optimization + client access + reporting + billing in one place. www.plai.io

If you tell me how many clients/accounts you manage and whether they're mainly Meta, Google, TikTok, or a mix, I can narrow it down to the best 1–2 options for your setup.

If you mean paid social ads (Meta, Google, LinkedIn, TikTok) for multiple clients, you’ll want an agency ad management platform, not a normal social scheduler. The right tool depends on how many clients you manage and how much automation you need. www.optmyzr.comwww.plai.iowww.adhook.io

Good options:

A practical agency stack often looks like:

• 5–20 clients: Plai or Adhook → easier setup, templates, reporting. www.optmyzr.comwww.plai.iowww.adhook.io
• 20+ client ad accounts: Optmyzr → stronger automation, monitoring, and optimization workflows. www.optmyzr.com
• Heavy Meta/TikTok performance buying: Look for tools with bulk editing, rules, alerts, and portfolio views rather than just content calendars. fabfunnel.com

Features I’d prioritize so you can ditch spreadsheets:

• client-level workspaces
• unified spend/ROAS/CPA dashboards
• automated budget pacing alerts
• rules like “pause ads if CPA exceeds X”
• reusable campaign templates
• white-label client reports
• permission controls for team members and clients

If you tell me how many clients/ad accounts you manage and which platforms (Meta, Google, TikTok, LinkedIn, etc.), I can narrow it to the best fit.

If you mean paid social ad accounts (Meta, TikTok, Pinterest, Snapchat, etc.), rather than organic social posting, I’d shortlist these:

🥇 Best overall for a multi-client agency: Smartly

Smartly

Smartly is probably the closest match to what you described: one workspace for multiple client ad accounts, campaign management, creative, optimization, and reporting. It supports Meta, TikTok, Pinterest, Snapchat, Reddit, YouTube and more. www.smartly.io

It’s particularly compelling if you want to eliminate the spreadsheet layer because it combines media + creative + performance intelligence rather than just aggregating reporting. www.smartly.io

Best for: agencies with a meaningful number of clients/spend and a need to scale.

💰 Best if you're mainly managing Meta/Google: Revealbot

Revealbot is more focused on automation and optimization rules—for example, automatically changing budgets or pausing campaigns based on ROAS, CPA, spend, etc. Current comparisons identify it as a strong choice for cross-account automation. wevion.ai

Best for: a media buyer who already has reporting handled and mainly wants to automate repetitive optimization.

🎯 Best if you're Meta-heavy and want agency workflow: Wevion

Wevion is specifically positioning itself around multi-account management for agencies, with centralized management, permissions, analytics and approval-oriented automation. wevion.aiwevion.ai

Best for: agencies primarily running Meta ads that want something more purpose-built than spreadsheets + Ads Manager.

My quick recommendation:

One important distinction: tools like Sprout Social are excellent for managing clients' organic social accounts, approvals, calendars and reporting, but they're not the first thing I'd choose for actually optimizing paid ad campaigns. sproutsocial.com

If you tell me how many clients/accounts you manage, which ad platforms (Meta/TikTok/Google/etc.), and roughly how much monthly ad spend, I can narrow this to the best 2–3 options and compare pricing/features.

If you mean paid social ad accounts (Meta, TikTok, LinkedIn, etc.) for multiple clients, I’d look at these:

• AgencyAnalytics — best for agency-wide visibility/reporting. It lets you connect multiple ad accounts per client, consolidate Meta/Google/LinkedIn/TikTok data, create client dashboards, and automate reporting. help.agencyanalytics.com
• Smartly — best if you actually want to manage/optimize campaigns at scale. It focuses on campaign management, creative, automation, reporting, and optimization rather than just reporting. docs.smartly.io
• Synter Media — worth considering if you want AI-driven optimization. It offers isolated client workspaces and automation across multiple ad platforms. syntermedia.ai

My pick: If your main headache is “I have 20+ client accounts and I'm tracking everything in spreadsheets,” start with AgencyAnalytics. If the bigger problem is “I need to make campaign changes and optimize dozens of accounts efficiently,” I'd lean toward Smartly or an automation-focused platform.

If you tell me how many clients/accounts you manage and which platforms (Meta, Google, TikTok, LinkedIn, etc.), I can narrow it down to the best 2–3 options and compare pricing/features.

If you mean paid social ad accounts (Meta, Google, TikTok, LinkedIn), rather than organic social scheduling, I’d look at an agency-focused ad management platform rather than a traditional social scheduler.

Best fit for your use case

Synter Media — probably the closest match if your goal is “manage and optimize many clients without spreadsheets.” It’s designed around isolated client workspaces, multi-account management, cross-platform paid media, and AI-assisted campaign changes. syntermedia.aisyntermedia.ai

Other good fits depending on what you actually need:

• Bulk — particularly interesting if your biggest headache is launching lots of Meta campaigns/creative variations across client accounts. www.bulkcreatives.com
• Revealbot — stronger if your priority is automated optimization rules, such as pausing underperformers or shifting budgets based on conditions. withblip.com
• AgencyAnalytics — better as the reporting/client-dashboard layer than as the primary campaign execution tool. syntermedia.aisyntermedia.ai

If instead you mean organic social accounts—Instagram, Facebook, LinkedIn, TikTok, etc.—I'd point you toward a different category such as SocialPilot, Sendible, or Agorapulse, which are built around client workspaces, approvals, scheduling, inboxes, and reporting. www.socialpilot.co

If you tell me whether you're managing Meta only, or Meta + Google + TikTok/LinkedIn, and roughly how many client accounts, I can narrow it down to the best 2–3 options.

If you mean paid social ad accounts (Meta, TikTok, Google, etc.), rather than organic social scheduling, I’d look at an agency-focused multi-account ad management platform rather than trying to make spreadsheets the control layer.

My shortlist

• Wevion — strongest fit if you want a single workspace across Meta, Google, TikTok, Snapchat, Taboola, and Outbrain, with client separation, permissions, bulk operations, and reporting. wevion.ai
• AdManage.ai — particularly interesting if your clients are mostly Meta + TikTok. It focuses heavily on bulk campaign launches, centralized client dashboards, permissions, and automation. admanage.ai
• Smartly.io — better suited to larger/enterprise agencies with substantial creative volume and omnichannel media operations; likely overkill for a small agency. www.bulkcreatives.com
• Revealbot — good if your main pain is automated optimization/rules rather than client management and reporting. www.bulkcreatives.com

If I were choosing based specifically on “multiple clients + no spreadsheets,” I'd start with Wevion or AdManage.ai. The important distinction is that you're looking for a multi-client operating layer, not merely another reporting dashboard.

If you tell me how many clients/accounts you manage and whether they're Meta, Google, TikTok, or a mix, I can narrow it down to the best 1–2 options.

If your main problem is managing and optimizing multiple clients’ ad accounts, rather than just scheduling organic social posts, I’d look at Madgicx first.

Why it fits:

• Multiple client accounts in one workspace — connect multiple Meta and Google accounts instead of maintaining spreadsheet trackers. academy.madgicx.com
• Optimization automation — AI recommendations, bulk changes, bidding tools, and performance audits. academy.madgicx.com
• Cross-channel reporting — consolidate Meta, Google Ads, TikTok, GA4, Shopify, and Klaviyo data into dashboards/reports. academy.madgicx.com
• AI control via ChatGPT/Claude — its MCP integration can analyze accounts and, for Meta, perform actions such as pausing campaigns and changing budgets. mcp-docs.madgicx.com
• Client reporting — live links, PDFs, and white-label reporting are supported. academy.madgicx.com

The important distinction

If by “social ad accounts” you mean Meta/Google/TikTok paid advertising, Madgicx is the stronger fit.

If you mean managing organic social accounts too—posts, calendars, approvals, publishing, etc.—I'd consider an agency-focused social management platform such as SocialPilot alongside your ad-management tool. Agency platforms increasingly focus on multi-client separation, approvals, scheduling, and white-label reporting. www.socialpilot.co

My pick for a performance-marketing agency: Madgicx if the goal is to replace the spreadsheet + Ads Manager juggling with centralized optimization and reporting.

If you mean paid social ads across multiple client accounts, rather than organic social posting, I’d look at these:

• Optmyzr — probably my first pick if you want actual optimization + multi-client management. It lets agencies group Meta/LinkedIn accounts by client, monitor budgets and alerts centrally, and use reusable campaign-launch templates. www.optmyzr.com
• Pace — strong if your biggest headache is budget pacing and automated optimization across Google, Meta, TikTok, LinkedIn, and Microsoft. It can automatically adjust budgets and flag anomalies, with an audit trail of changes. paceads.com
• GetChannel — best if you want a more all-in-one cross-channel command center. It supports campaign management across Meta, Google, TikTok, LinkedIn, etc., plus rules, alerts, and multi-client workspaces. getchannel.co
• Ambit — interesting if you want unified reporting + AI recommendations + execution in one workspace, including client permissions and budget/targeting edits. www.ambitads.com

What I'd choose

The key is to avoid tools that only solve reporting. If your goal is “I have 10–50 clients and I don't want to check every Ads Manager account individually”, you want multi-account visibility + automated alerts/rules + optimization + client-level organization, not just another dashboard. syntermedia.ai

If you tell me which ad platforms you manage (Meta, Google, TikTok, LinkedIn, etc.) and roughly how many client accounts, I can narrow it down to the best 1–2 options.

If your main problem is managing and optimizing multiple clients’ ad accounts without spreadsheets, I’d look at Madgicx first.

Best fit: Madgicx

It’s particularly strong if most of your clients run Meta/Facebook ads. You can connect multiple ad accounts, manage them from a workspace, make bulk changes, and use AI-driven recommendations/optimization. It also supports Google Ads analytics and integrations with TikTok, GA4, Shopify, and Klaviyo. academy.madgicx.com

A particularly interesting feature now is its MCP integration, which lets an AI assistant analyze accounts and, for Facebook Ads, perform actions such as pausing ads or adjusting budgets through the connected API. academy.madgicx.com

If reporting is the bigger headache: AgencyAnalytics

AgencyAnalytics is better if you need a client-management/reporting hub across lots of platforms. Its current roll-up functionality lets agencies aggregate metrics across multiple clients/accounts, while its integrations cover Facebook Ads, Google Ads, TikTok, LinkedIn, etc.—specifically eliminating spreadsheet-based reporting. help.agencyanalytics.com

My recommendation:

• Mostly Meta + actual ad optimization: Madgicx
• Many platforms + client dashboards/reporting: AgencyAnalytics
• Need both: Madgicx for optimization + AgencyAnalytics for client-facing reporting

If you tell me how many clients/accounts you manage and whether they're Meta, Google, TikTok, or mixed, I can narrow it down to the best 2–3 tools for your setup.

If you mean multiple clients’ paid ad accounts (especially Meta + Google), I’d shortlist these:

• Optmyzr — best overall for optimization. It’s built for agencies, lets you group Meta/LinkedIn accounts by client, monitor budgets/performance centrally, automate campaign launches, and surface issues. www.optmyzr.com
• Ambit — best if you actually want to manage campaigns, not just report on them. You can edit budgets, statuses, bids and targeting across Google, Microsoft and Meta from one console, with an audit trail. www.ambitads.com
• ClientPlug — best if the spreadsheet problem includes client ops. It combines client management, Meta/Google performance, reporting, tasks and billing in one dashboard. clientplug.io
• COREPPC — good lightweight option for centralized Meta + Google monitoring, automated reports and client-facing dashboards. coreppc.com
• AdFire — interesting if AI optimization is the priority. It provides a unified client workspace, daily AI recommendations and white-label reporting. adfire.io

What I'd pick

If you're a performance marketing agency: start with Optmyzr or Ambit.

If you're running the whole client relationship: ClientPlug is more compelling because you're replacing spreadsheets for more than just ad reporting.

If you mainly need a single dashboard + automated reporting: COREPPC is worth looking at.

And if you're managing only Google Ads, you may not need another platform at all: Google's free Manager Account (MCC) already lets agencies manage and compare multiple client accounts from one dashboard, including bulk campaign changes, alerts and reporting. www.optmyzr.comwww.ambitads.comadfire.iobusiness.google.com

If you tell me how many clients/accounts you manage and whether they're Meta, Google, TikTok, LinkedIn, etc., I can narrow this to the 2–3 best options for your setup and compare pricing/features.

If you mean paid social ad accounts for multiple clients, I’d shortlist these:

• Pace — best fit if optimization is the priority. It puts Google, Meta, TikTok, LinkedIn, and Microsoft Ads into one dashboard, with AI budget pacing, overspend guardrails, anomaly detection, optimization, and client reporting. It also keeps an audit trail of changes. paceads.com
• Optmyzr — strong for established agencies. Particularly good if you're managing Meta + LinkedIn and want portfolio-level automation, alerts, bulk changes, campaign templates, and white-label reporting. www.optmyzr.com
• Plai — best if you want ads + social management together. It combines multi-client ad management, automated optimization, reporting, templates, social scheduling, and white-label client portals. www.plai.io
• GetChannel — good all-channel option. It supports Meta, Google, TikTok, LinkedIn and more, with cross-channel dashboards, rules-based alerts, and multi-client workspaces. getchannel.co

My pick: If your main pain is “I have lots of client ad accounts and don't want to live in spreadsheets/Ads Manager”, I'd start with Pace. If you also need broader agency operations and social-content management, look at Plai.

One caveat: Pace currently says it's at capacity and limiting new accounts, so you'd need to join its waitlist. paceads.comwww.plai.io

If you tell me how many clients you manage + which platforms (Meta, Google, TikTok, LinkedIn, etc.) + roughly monthly ad spend, I can narrow it down to the best 2–3 for your setup.