ChatGPT answers, unedited

For an agency managing local-business clients, my first choice would be Adbeat if your main goal is monitoring competitors' display + video advertising.

My ranking

Why I'd pick Adbeat: it is specifically built around competitive display advertising. You can enter a competitor and see their creatives, landing pages, publishers, ad networks, formats, and historical activity. It covers display, native and pre-roll video, and supports competitor alerts and client-ready reports. www.adbeat.com

The big catch is pricing/tier selection: Adbeat's current pricing shows pre-roll video and estimated spend at the Enterprise level, while Standard starts at $200/month and Advanced at $315/month. www.adbeat.com So I'd test exactly what data you need before committing.

If you want one platform for the whole agency

I'd seriously consider Similarweb Ad Intelligence instead. It goes beyond display/video into search and social, and its current Ad Intelligence product covers display, video, native, search and social with competitor campaign, creative, publisher/platform and spend analysis. www.similarweb.com

For local clients, that broader view can be more useful because you could build a competitor dashboard like:

Client → 5 local competitors →

• Current display creatives
• Video creatives
• Where they're advertising
• Landing pages
• Estimated spend/share
• New campaigns detected
• Messaging/offers they're pushing
• Creative changes over time

One important caveat: don't expect any competitive-intelligence platform to perfectly tell you what a competitor is spending specifically within your client's local ZIP codes. The data is modeled/observed rather than being the competitor's actual ad-account data.

My recommendation:

• Primarily display/video → Adbeat
• Display + video + search + social → Similarweb
• Very sophisticated media-intelligence operation / lots of clients → evaluate Pathmatics/Sensor Tower too

If you tell me roughly how many clients you manage (e.g. 10, 50, 200) and whether you mainly care about Google/YouTube, Meta, programmatic display, or all three, I can narrow this down to the best platform and pricing tier for an agency.

For local business clients, I’d usually avoid enterprise-only ad intelligence platforms unless you have large budgets. The right choice depends on whether you want creative inspiration, proof for client reporting, or true media intelligence (placements/spend/programmatic).

My shortlist:

For local SMB clients (dentists, HVAC, roofing, attorneys, restaurants, med spas, etc.), my recommendation would be:

Best value stack

1. Adbeat → monitor competitor display/video campaigns and create quarterly “what competitors are doing” reports. www.adbeat.com
2. Google Ads Transparency Center (free) → verify Google-served ads and creatives.
3. Meta Ad Library (free) → monitor Facebook/Instagram competitors.
4. Use screenshots + insights in a monthly client report:
   • new offers competitors launched
   • creative themes
   • promotions
   • landing page changes
   • estimated positioning shifts

If you want one paid tool for an agency

I’d lean:

• Small agency / under ~50 clients: Adbeat or AdSpyder
• Agency doing sophisticated competitive briefs: MediaRadar
• Mostly Meta/Google local lead gen: combine free ad libraries + a reporting tool instead of paying for a big intelligence suite

One thing to watch: for local businesses, competitor creative and messaging are often more actionable than trying to estimate spend. Knowing “the competitor switched from ‘$99 inspection’ to ‘same-day service’ messaging” is usually more useful than knowing they spent roughly $8k/month.

If you tell me your client mix (home services, healthcare, legal, restaurants, etc.) and approximate number of accounts, I can narrow this down to the best ROI option.

For an agency managing local-business clients, I’d put AdClarity at the top of the list—especially if your priority is competitor display + video ad monitoring, rather than just Meta/Facebook ad spying.

My ranking

🥇 My pick: AdClarity

adclarity.com is particularly suited to what you're describing. It tracks display, video, social and CTV, and provides competitor creatives, publishers, placements, estimated spend, impressions and share of voice. Its current coverage spans 52 markets and millions of campaigns. AdClarity

The important part for your use case is that you can go beyond "what ad are they running?" and investigate:

• Which creatives competitors are running
• How long they've been running them
• Which publishers/sites they're appearing on
• Display vs. video activity
• Estimated spend/impressions
• Share of voice
• Campaign/creative trends
• Where competitors are buying media

That's much more useful for producing a monthly "Competitive Ad Watch" for a local client.

🥈 Similarweb is the other one I'd seriously consider

similarweb.com has particularly strong broader competitive intelligence. Its Ad Intelligence product covers display, video, search and social, including creatives, landing pages, publishers and spend trends. Similarweb Knowledge Center Similarweb

For video specifically, Similarweb lets you inspect actual competitor video ads, landing URLs, campaign duration and associated networks; its documented YouTube coverage includes pre-, mid-, and post-roll ads. Similarweb Knowledge Center

I'd choose Similarweb if you want to combine ad monitoring + website/traffic/market intelligence in the same platform.

One important caveat for local businesses

Neither platform should be interpreted as a literal "show me every ad my competitor is serving to people within 5 miles of this business" tool. The data is competitive-intelligence/estimated advertising data, and geographic granularity varies.

For a local client, I'd use the platform to build something like:

Competitor A
14 active display creatives
6 video creatives
First seen: March 2026
Estimated spend trend: ↑
Top publishers: X, Y, Z
Primary offer: "20% Off"
Landing page: /new-patient-special
Creative theme: before/after + testimonial
Agency takeaway: competitor has shifted from generic brand ads toward promotional acquisition creative.

That is the kind of intelligence clients will actually pay you for.

If you're trying to keep your agency stack lean

I'd do:

AdClarity → competitor display/video intelligence
Meta Ad Library → free verification of Meta creative
Google Ads Transparency Center → Google advertiser/creative verification
Your reporting dashboard → turn the raw intelligence into a monthly competitor report

If you tell me what kinds of local businesses you manage (dentists, HVAC, med spas, lawyers, restaurants, home services, etc.) and roughly how many clients, I can recommend the most cost-effective setup and tell you whether AdClarity vs. Similarweb is worth the money for your specific agency model.

For an agency managing local business clients, I’d lean toward Adbeat as the best fit if your primary goal is monitoring competitor display + video advertising.

Adbeat specifically covers display, native, and video ads, and lets you see competitors’ creatives, publishers/placements, landing pages, estimated activity, and campaign changes. It also supports alerts and client-ready reporting, which is particularly useful for an agency workflow. www.adbeat.com

How I’d rank the options

Pathmatics is especially worth considering if you want cross-channel ad intelligence and estimated spend, rather than primarily studying the actual creatives and placements. G2 currently rates it as one of the leading Adbeat alternatives, with coverage spanning video, display, mobile, tablet and native. www.g2.com

For your specific use case

If you're doing something like:

"I manage 30 local roofers / dentists / med spas / attorneys. I want to know what their competitors are advertising every week and give my clients a report showing the ads, offers, messaging, placements and changes."

I'd choose Adbeat.

The workflow could be:

Client → 5–10 competitors → Adbeat monitoring → new creatives/placements → screenshots + analysis → monthly competitive report

The nice thing is that Adbeat explicitly supports agency/client-services use cases, including competitive monitoring, comparisons, reports and alerts. www.adbeat.com

One caveat: if by "video" you specifically mean YouTube/CTV/streaming TV, rather than video ads across the web, I'd look much more closely at Pathmatics/AdClarity. CTV intelligence is a somewhat different category, and Pathmatics is listed among the stronger platforms for OTT/CTV competitive intelligence. www.blog.udonis.co

If you tell me what types of local businesses you manage and roughly how many clients, I can narrow this down to the 2–3 platforms I'd actually pay for, including approximate pricing and which one gives you the best agency ROI.

For local business clients (HVAC, dental, legal, restaurants, home services, etc.), I’d usually recommend a competitive ad intelligence platform rather than a general SEO tool. The best choice depends on whether you need creative monitoring, estimated spend, local geo insights, or client reporting.

My shortlist:

My recommendation for a local marketing agency

I’d rank them:

1. AdClarity — best dedicated choice

• Monitor 5–20 competitors per client
• Pull screenshots/videos of competitor creatives
• See where competitors appear
• Build “your competitors are spending here” reports for clients

adclarity.com

2. Semrush + AdClarity — best agency bundle

• Use Semrush for:
  • SEO competitors
  • Google Ads keywords
  • local search visibility
• Use AdClarity for:
  • display/video creatives
  • publisher placements
  • ad trends

www.semrush.com

3. Similarweb — best if you sell strategy retainers
If your client reports include “market share,” “where traffic comes from,” and “who is winning online,” Similarweb is stronger. support.similarweb.com

What I would track for each local client

Create a recurring competitor report with:

• Top 5–10 competitors
• New display creatives launched
• Video ads discovered
• Messaging/themes being used
• Landing pages competitors send traffic to
• Estimated ad intensity changes
• Channels used (YouTube, display networks, social, etc.)
• “Opportunities we see” section

One caveat: these tools are much better at national/regional competitors than tiny local businesses spending a few hundred dollars/month. For very small local advertisers, I’d combine them with:

• Meta Ad Library (free for Facebook/Instagram)
• Google Ads Transparency Center (free)
• manual local SERP checks
• your own ad monitoring screenshots

If you’re running this as an agency service, I’d probably start with AdClarity + a repeatable monthly competitor insights PDF/dashboard because it’s easiest to turn into a client-facing deliverable. adclarity.com

For your use case—monitoring local competitors’ display + video ads across multiple clients—I’d look at Semrush’s AdClarity first.

My recommendation

1. Semrush / AdClarity — best fit for an agency

AdClarity is specifically built for competitor display, video, and social ad intelligence. You can track competitors, creatives, placements, publishers, campaigns, and estimated spend, and it supports 50+ markets. www.semrush.com

For a local-business agency, I particularly like it because you can turn the data into a repeatable client workflow:

• Add 5–15 competitors per client
• Monitor new ads / new campaigns
• See their actual display creatives
• See video creatives and where they're appearing
• Identify publishers/sites they're buying on
• Look at estimated spend and impressions
• Track creative changes over time
• Export reports for client presentations

Semrush also explicitly supports finding competitors advertising on the same publishers, YouTube channels, and social platforms. www.semrush.com

2. Similarweb Ad Intelligence — best if you want deeper competitive intelligence

I'd choose Similarweb if you want more than an ad library. Its Ad Intelligence covers display, video, search and social, with data around impressions, spend trends, campaign duration, publishers, creatives, and geographies. support.similarweb.com

Its video intelligence can show the actual competitor video ads, landing URLs, campaign duration, networks, and first/last-seen information. support.similarweb.com

The downside for a local agency is that Similarweb tends to make more sense when you're doing fairly sophisticated competitive/media analysis rather than simply maintaining an ad-monitoring dashboard.

One important distinction

If by "local business" you mean something like:

Chicago dentist → monitor 10 nearby dentists
Roofing company → monitor 15 local roofers
HVAC company → monitor competitors within a specific metro

I'd test the geographic granularity before buying anything.

Competitor-ad platforms can be excellent at telling you what a company is advertising while being less reliable at telling you exactly what a local audience in a particular ZIP/metro saw. That's especially important with programmatic/display advertising.

What I'd do in your shoes

I'd probably start with AdClarity, and build a standardized competitor-monitoring report around:

Then give each client a monthly "Competitive Ads Watch" rather than simply handing them access to the platform.

If you tell me roughly how many local clients you manage (e.g. 10, 50, 200) and whether you mainly care about Google/YouTube, Meta, programmatic display, or all three, I can narrow this down to the best 2–3 platforms and what I'd actually buy at agency scale.

For local business clients, I’d choose based on what you need to report back to clients (creative examples vs. spend/placement intelligence vs. ongoing alerts). There isn’t one perfect tool.

My shortlist:

For a local marketing agency managing dentists, HVAC, lawyers, restaurants, med spas, etc., I’d probably do:

Budget / practical stack

• Meta Ad Library + Google Ads Transparency Center (free baseline)
• Semrush or SpyFu for paid search intelligence
• Adbeat when you need deeper display/video competitor research

Agency-level client reporting

I’d lean toward MediaRadar if you have enough clients to justify it because it is designed around competitive intelligence workflows and reporting. www.mediaradar.combacklinko.com

If your main deliverable is “here are the ads your competitors are running”

I’d pick Adbeat. It is closer to a true “competitor ad swipe file + placement intelligence” tool for display/native/video. www.adbeat.com

A few questions would change my recommendation:

1. How many local clients are you monitoring (5, 50, 500)?
2. Are you mostly tracking Google Display/YouTube, Meta, or all channels?
3. Do you need client-facing PDF reports/white labeling, or just internal research?

For monitoring competitors’ display + video ads for local-business clients, I’d put Adbeat and MediaRadar at the top of the list, with Pathmatics (Sensor Tower) as the premium option.

My recommendation

Why I'd start with Adbeat: it is specifically built around competitive display intelligence. You can see competitor creatives, publishers, ad networks, landing pages, formats, and video/native activity, and it supports alerts and comparison reports. www.adbeat.com

Why MediaRadar may actually be better for your agency: it has broader cross-channel coverage—display, programmatic, video/YouTube, social, paid search, CTV, etc.—and specifically offers local advertising investment data across 210 DMAs. That could be very useful if you're managing multiple local businesses and want to show clients "here's what competitors in your market are doing." www.mediaradar.com

The important distinction for local clients

If by "monitor" you mean:

"Show me what the 5 competitors around this particular local business are actually running, where they're running it, their creative, and how their activity changes over time."

I'd lean MediaRadar.

If you mean:

"I want to quickly research a competitor's display/video strategy and steal the useful ideas for my client's campaigns."

I'd lean Adbeat.

If you want deep spend estimates, creative intelligence, social/video/display and larger-scale competitive reporting across dozens or hundreds of clients, I'd look at Pathmatics. G2's current comparison also puts Pathmatics, MediaRadar, Similarweb and Adbeat among the leading alternatives in this category. www.g2.com

One thing I'd check before buying

For local SMB advertising, don't just ask vendors whether they "track display ads." Ask them to demonstrate one actual local competitor in your clients' market.

Give them something like:

• Competitor: Joe's HVAC
• Market: Newark / Essex County, NJ
• Channels: display + YouTube
• Time period: last 30 days

Then ask them to show you:

1. Actual creatives
2. First/last-seen dates
3. Publishers/sites/apps
4. Video placements
5. Estimated spend/impressions
6. Geographic granularity
7. Historical creative
8. Alerts when new creative appears
9. Export/API capabilities
10. Whether the data is observed or modeled/estimated

That test will tell you much more than a sales demo.

For an agency serving local businesses, my shortlist would be: MediaRadar first, Adbeat second, Pathmatics third.

If you tell me roughly how many clients you have, what industries they’re in (HVAC, dentists, attorneys, restaurants, etc.), and your monthly software budget, I can narrow this down to the best platform and tell you what I'd actually buy.

Yes. If your goal is specifically to monitor competitors’ display + video advertising for local-business clients, I’d look beyond the usual SEO/PPC spy tools.

My top picks

1. AdClarity — best overall for an agency

AdClarity / Semrush

This would be my first choice for your use case. It focuses on display, video, social and programmatic advertising, and lets you research competitors by advertiser, publisher, campaign, creative, placement, etc. Semrush says AdClarity covers 50+ markets and 650,000+ publishers. sv.semrush.com

Particularly useful for client reporting because you can look at:

• Competitor creatives
• Display/video placements
• Publishers and channels
• Estimated spend/impressions
• Campaign activity
• Share of voice
• Creative history

2. Adbeat — best if display/programmatic is the priority

Adbeat

Adbeat is very strong for answering "Where are my competitor's ads actually running?" It covers standard display, native, video, interstitials and other formats, and provides publisher, ad, landing-page and network intelligence. It also has alerts and competitive comparisons. www.adbeat.com

I'd seriously consider this if your clients are spending meaningful amounts on programmatic/display.

3. Similarweb Ad Intelligence — best broader competitive picture

Similarweb Ad Intelligence

Similarweb gives you a broader cross-channel view across display, video, social and search, including creatives, publishers, landing pages and estimated spend. www.similarweb.com

It's attractive if you want competitor ad monitoring to be part of a larger competitive-intelligence/reporting stack.

What I would NOT use as the primary tool

Semrush alone. Its regular Advertising Research is excellent for Google paid search—competitor keywords, ad copy, landing pages, historical search activity, etc. www.semrush.com

But for the thing you're asking about—"show me the display and video ads my local competitor is running"—you want AdClarity/Adbeat/Simiarweb-type intelligence. Semrush itself now positions AdClarity specifically for display, video and social competitive analysis. www.semrush.com

For a local-business agency, I'd rank them:

My recommendation: Start with AdClarity if you want one platform for your agency. If your clients' competitors are heavily using programmatic/display, I'd demo Adbeat alongside it.

One important caveat for local clients: don't assume a platform's national ad data translates directly into "this competitor is targeting ZIP code 60540." Geographic granularity and estimated spend can vary considerably. I'd test the tools using 3–5 of your actual clients and their competitors before committing.

If you tell me roughly how many clients you manage (e.g. 10, 50, 200) and whether they're mostly home services, healthcare, legal, restaurants, etc., I can narrow this down to the best platform and pricing tier for an agency workflow.

For an agency managing local-business clients, I’d recommend Semrush Advertising Toolkit Pro, specifically because it includes AdClarity.

Semrush Advertising Toolkit

Why I’d pick it

AdClarity lets you research competitors across display, video, and social, including:

• 🖼️ Actual competitor creatives
• 📺 Video ads and where they're appearing
• 🌐 Publisher/placement information
• 💰 Estimated spend and impressions
• 📈 Share of voice and campaign trends
• 🎯 Geographic and device filtering
• 🔎 Competitor/campaign/advertiser searches
• 📊 Reports you can export for client reporting

Semrush says AdClarity covers 50+ markets and 650,000+ publishers and can show competitor creative strategy, placements, formats, and spend patterns. www.semrush.com

The important caveat for local clients

This is where I'd be careful: competitor ad intelligence is much harder at the local level than at the national level. Semrush explicitly notes that its Advertising Research search data can miss campaigns that run only locally. www.semrush.com

So for, say, a dentist in Hammond vs. another dentist in Hammond, I wouldn't treat an absence of an ad in the database as proof that the competitor isn't advertising.

What I'd use depending on your agency

Similarweb also has a dedicated ad-intelligence product covering display, social, search, and competitor video/creative analysis, but it's positioned more toward enterprise users and uses a sales/contact model. www.similarweb.com

For your particular use case

I'd probably go Semrush Pro ($220/month when billed annually) if you're going to use this across multiple clients. The Pro plan specifically adds AdClarity and competitor display/video/social intelligence; the Base plan is $99/month but doesn't include it. www.semrush.com

The bigger question is how you want to monitor them. If you're looking for something like:

"Tell me whenever my client's 5 competitors launch a new display/video campaign, show me the creative, where it's running, and give me a weekly report."

that's a slightly different requirement than simply having an ad-spy database. I can compare Semrush vs. Similarweb vs. Adbeat vs. SpyFu vs. Meta/Google's own ad libraries specifically for that workflow and tell you which is best for a local-agency monitoring system.

For what you’re describing—monitoring local competitors’ display + video ads across multiple clients—I’d put Adbeat at the top of the list.

My ranking

Why Adbeat: it is specifically built around competitive display advertising. It tracks standard display, native, video and interstitial ads and lets you investigate competitors' creatives, publishers, landing pages and spending patterns. www.adbeat.com

For an agency, one particularly useful feature is its competitive benchmarking: you can compare advertisers and look at spend/share-of-voice trends over time, then export reports as CSV, PDF or PowerPoint. www.adbeat.com

Adbeat

But there's an important alternative

If your clients are running Google/YouTube + Meta + display, I'd seriously consider Semrush's Advertising Toolkit with AdClarity instead.

AdClarity specifically covers display, video and social, including YouTube, Facebook, Instagram and TikTok. You can investigate competitors, campaigns, top ads, impressions, estimated spend, placements and share of voice. It also supports geographic filtering and reporting. www.semrush.com

Semrush Advertising Toolkit

For a local-business agency, my choice would be:

• Mostly display/programmatic: Adbeat
• Display + YouTube + Meta/TikTok: Semrush + AdClarity
• Want broader market intelligence too: Similarweb
• Want free supplementary research: Google/Meta's ad transparency tools

Similarweb is also worth looking at because its current Ad Intelligence product explicitly combines display, social and search and lets you analyze competitors' creatives, landing pages and spend trends. www.similarweb.com

Similarweb Ad Intelligence

One caveat: if by "local" you mean "show me what competitors in a specific ZIP code/city are advertising and where they're running it," that's a more specialized requirement than simply finding a competitor's ads. In that case, I'd evaluate the platforms specifically on geo-level filtering and local advertiser coverage before buying.

If you tell me roughly how many clients you manage and what industries (HVAC, dentists, restaurants, lawyers, etc.), I can narrow this down to the best agency plan/tool for your exact use case and budget.

For local business clients, I’d choose based on what you actually want to monitor: creative, placements, estimated spend, or full competitor marketing activity. There isn’t one perfect tool.

My shortlist:

For a local marketing agency managing dentists, HVAC, law firms, restaurants, contractors, etc., I would likely do:

Best single choice: Adbeat

Use it to create monthly “competitor intelligence” reports:

• competitor ad screenshots
• messaging themes
• offers/promotions
• landing pages
• where competitors appear
• creative changes over time

It’s specifically built around display advertising intelligence, including display, native, and video formats. www.adbeat.com

Best client-retention stack:

• Adbeat → “Here’s what your competitors are advertising”
• Semrush → “Here’s what they rank/bid for”
• Google Ads Transparency Center + Meta Ad Library → free validation of active ads

If your clients are mostly small local businesses:

I would avoid jumping straight to expensive enterprise platforms. The value proposition is usually not “we found their exact spend,” but:

• “Your competitor is running this offer”
• “They are emphasizing financing/free consultations/discounts”
• “They changed creative this month”
• “Here are opportunities we can exploit”

One question changes the recommendation: are your clients mostly running Google Display/YouTube ads, Meta/Facebook ads, or are you trying to monitor all competitor advertising channels?

For a local business agency, I’d choose based on how many clients you manage, how deep you need to go, and whether you care more about creatives or media spend/placements.

My shortlist:

For local SMB clients (dentists, contractors, restaurants, med spas, lawyers, etc.), I’d probably rank them:

1. MediaRadar — best agency workflow
   • Build competitor watchlists by client
   • Show “what competitors launched this month”
   • Pull creative examples into monthly reports
   • Track shifts in channels/messages www.mediaradar.com

2. Adbeat — if your clients run Google Display, YouTube, native, or programmatic
   • Better when the question is: “Where are competitors advertising and what are their ads saying?” www.adbeat.com

3. Free/low-cost stack (good starter approach):
   • Meta Ad Library for Facebook/Instagram
   • Google Ads Transparency Center for Google/YouTube
   • TikTok Creative Center for TikTok
   • A reporting layer (Looker Studio, AgencyAnalytics, etc.)

Paid tools become worthwhile when manually checking 20–50 competitors becomes a weekly chore. backlinko.com

A practical agency workflow I’d use:

• Create a competitor list of 5–10 businesses per client
• Monitor:
  • new creatives launched
  • offers/promotions
  • landing pages
  • ad formats (video vs static)
  • messaging themes
  • seasonal pushes
• Deliver a monthly “Competitor Ad Watch” page in the client report

One question would change my recommendation: are your clients mostly local service businesses (HVAC, roofing, dental, legal, etc.), or do you also handle ecommerce/franchise brands? The best tool differs quite a bit.

For local business clients (HVAC, dental, legal, restaurants, home services, etc.), I’d prioritize creative visibility + placement intelligence + reporting you can turn into client-facing insights. The best platform depends on how deep you want to go:

My top recommendation: Adbeat

Adbeat

Best for: monitoring competitor display, native, and video ads.

Why it fits an agency serving local businesses:

• See competitor creatives (banner ads, native ads, video placements)
• See where competitors are running ads (publishers, networks, placements)
• Track messaging changes over time
• Create reports showing clients “what competitors are doing” www.adbeat.com

Example client insight:

“Your three biggest competitors increased display activity in the last 60 days and are pushing financing offers, seasonal discounts, and review-based messaging.”

This is the type of thing that makes a monthly marketing report feel valuable.

If you manage larger accounts: Sensor Tower Pathmatics

Sensor Tower

Best for: agencies with bigger budgets and clients who want broader media intelligence.

Strengths:

• Display + video + social ad intelligence
• Estimated spend/share-of-voice data
• Strong creative libraries
• Better for multi-location brands and enterprise clients www.g2.com

Downside: usually overkill for a small local advertiser portfolio.

If you want broader competitor research: Similarweb

Similarweb

Best for: combining ads with overall digital strategy.

Useful for:

• Competitor traffic estimates
• Channel mix
• Paid search/display/social comparisons
• Landing page analysis www.similarweb.com

Less specialized if your main goal is “show me their actual display creatives.”

Budget-friendly stack for a local marketing agency

I’d probably do:

1. Adbeat → competitor display/video monitoring
2. Meta Ads Library → free monitoring of Facebook/Instagram ads
3. Google Ads Transparency Center → free monitoring of Google advertisers
4. Your own reporting layer (Looker Studio, AgencyAnalytics, DashThis, etc.)

That combination gives you enough competitive intelligence without paying enterprise pricing.

What I’d choose for your use case

For a local-business-focused agency, I’d start with Adbeat and build a repeatable “Competitor Ad Watch” section into every client report. www.adbeat.com

One thing to check before buying: test it with actual local competitors (not Nike or national brands). Local ad coverage quality varies a lot by market.