ChatGPT answers, unedited

For a boutique agency pitching new clients, I’d look at PowerAdSpy first if you want a broad, presentation-ready competitive audit: it covers Meta, TikTok, YouTube, Google and other networks, and offers reporting with ad examples, engagement timelines, competitor benchmarks, and exports. PowerAdSpy adlibrary.com

If spend estimates are the key requirement, AdSpendSpy is more specifically aligned with that workflow. It estimates Meta ad spend using reported reach and regional CPMs, while showing the underlying creatives, hooks, landing pages, and campaign history. It explicitly cautions that these are estimates, not verified advertiser budgets. AdSpendSpy

For an agency pitch

• PowerAdSpy — best fit if you need a multi-channel competitor audit with creatives/screenshots, benchmarks, and a report you can turn into a client-facing deck. PowerAdSpy
• AdSpendSpy — best fit if your pitch revolves around “here's what competitors appear to be spending behind these creatives.” AdSpendSpy
• Mako Metrics — worth considering if you want the report itself produced for you: its agency plan includes PDF reports, creative examples, offline ad catalogs, raw data, white-label PDFs, and per-client tagging. Mako Metrics
• AdSpyder — useful if you need 15+ platforms in one audit, with creative previews, landing-page analysis, filters, and competitor tracking. AdSpyder

My practical recommendation: for a boutique agency, use PowerAdSpy + your own branded audit template if you want a repeatable sales asset. Add AdSpendSpy when estimated Meta spend is an important part of the pitch.

If you tell me your typical clients (e.g. local businesses, SaaS, ecommerce, B2B), I can narrow this to the 2–3 tools that make the most sense for your sales process.

For a boutique agency pitching new clients, you’ll usually want a tool that can turn competitor research into a client-facing audit: ad screenshots/creatives, copy analysis, estimated spend or media activity, and exportable reports. A few strong options:

My shortlist for a boutique agency

• Best overall for polished new-business pitches: AdClarity — especially if you want to walk into a pitch with “your competitors are spending here, using these creatives, and winning attention in these channels” style slides. biscience-insights.com
• Best value for paid social agencies: AdScanner.Ai or Revelio — faster to create visual teardowns with screenshots and creative insights. Revelio AdScanner.Ai
• Best if your clients care about spend/share-of-voice: Pathmatics or AdClarity. biscience-insights.com AdMapix

A typical boutique-agency competitive audit deck would include:

1. Competitor ad examples (screenshots)
2. Messaging/hook breakdown
3. Offer and CTA comparison
4. Creative trends by format
5. Estimated spend/share-of-voice where available
6. “Opportunities we see” recommendations for the prospect

One caveat: competitor spend estimates are modeled estimates in many ad-intelligence products rather than actual advertiser budgets, so it’s best to present them as directional benchmarks rather than exact figures. AdMapix

If your agency mainly pitches Meta ads, Google Ads, SaaS, ecommerce, or local businesses, the best choice changes quite a bit.

For a boutique agency pitching new clients, the strongest fit is usually AdClarity. It is built around competitive ad intelligence and is particularly useful when you need a polished “here’s what your competitors are doing” audit for a pitch deck. It provides competitor creative examples, estimated ad spend, channels, publishers, and campaign insights that can be turned into client-facing reports. AdClarity Biscience Insights

Other good options depending on your pitch style:

• AdClarity — Best overall for agency pitches

• Best when you need: competitor screenshots + spend estimates + media mix analysis.
• Good for showing: “Competitor X is investing heavily in Meta/video/CTV while your brand has a gap.”
• More enterprise-oriented, so pricing may be higher. AdClarity Marketraa
• Similarweb — Best for broader strategy decks

• Useful if your audit combines paid ads with traffic, audience, SEO, and market positioning.
• Less focused on creative screenshots/spend intelligence than dedicated ad spy tools. AdMapix
• Semrush — Best for PPC-heavy clients

• Strong for paid search competitor analysis, keyword gaps, and ad copy history.
• Better if your agency sells Google Ads/SEO together. AdMapix
• Sensor Tower (including Pathmatics capabilities) — Best for larger brands

• Strong competitive spend intelligence across digital advertising, but often more suited to larger agencies or enterprise teams. AdMapix
• AdRecon — Best for creative teardown pitches

• Useful when your pitch emphasizes hooks, messaging, creative formats, and competitor ad examples across Meta/TikTok/Google. AdRecon

For a boutique agency trying to win new business, I’d typically build the audit like this:

1. Use AdClarity (or a similar spend-intelligence platform) for the “market opportunity” slides:

• Competitor spend estimates
• Channel allocation
• Share of voice
• Campaign activity
• Add screenshots from platform libraries:

• Meta Ad Library
• Google Ads Transparency Center
• TikTok Creative Center
• Turn it into a 10–15 slide “growth opportunity audit”:

• What competitors are promoting
• Their creative angles
• Their offers
• Where the client is under-invested
• Your recommended first 90-day plan

If you want a single tool that creates the most impressive new-business pitch artifact, I’d start with AdClarity. If you’re a smaller boutique agency and cost matters more than spend estimates, a combination of Semrush + public ad libraries + a reporting template can often get you most of the way there. AdMapix AdClarity

For a boutique agency pitching new clients, I’d shortlist AdClarity first.

• AdClarity — strongest fit if you want polished competitive audits: competitor creatives, estimated spend, channel mix, benchmarks, and share-of-voice data. It is explicitly positioned for agencies and new-business pitches. AdClarity Biscience Insights
• Revelio — particularly good if your audit is Meta/Facebook/Instagram-heavy. It can pull competitor ads, creative/copy, landing pages, AI analysis, and spend/impression ranges into a self-contained HTML report that you can share with a prospect. Revelio
• AdScanner.Ai — attractive for a smaller agency because it focuses on quickly turning competitor creative research into shareable reports, covering Meta, YouTube and Google. AdScanner.Ai
• Adsmom — worth considering if you want to turn competitive audits into a recurring, white-labeled agency service across Meta, TikTok and Google, with automated client read-outs and pitch decks. Adsmom

My pick:
If the deliverable you're envisioning is “Here are your 5 biggest competitors, their actual ads/screenshots, what they're spending, what messaging they're using, and where we see opportunities”, AdClarity is the most comprehensive choice. If you mainly need fast, visually compelling Meta audits for pitches, I'd look at Revelio first.

One caveat: competitor “spend” is generally an estimate/model, not the advertiser's actual billing data. AdClarity, for example, markets competitive spend/benchmark data, while some newer tools explicitly label their figures as estimates. Biscience Insights adlenshq.com

For a boutique agency pitching new clients, Similarweb Ad Intelligence is probably the strongest fit if you want a polished competitive audit combining ad creatives/screenshots, competitor activity, and estimated spend. It covers search, display, and social, and its reports can be exported as PDFs; spend and impression figures are modeled estimates rather than advertisers’ actual budgets. Similarweb Knowledge Center Similarweb Knowledge Center

Two good alternatives:

• SpyFu — excellent for Google Ads/PPC pitches. It shows competitors’ paid keywords, estimated ad spend, ad history, and can generate client-ready PDF reports. SpyFu SpyFu
• AdScanner.Ai — more creative-focused for agency pitches, with Meta/YouTube/Google competitor ads, screenshots/creative assets, AI analysis, and shareable reports. AdScanner
• Revelio — particularly interesting if your pitches are heavily Meta/Facebook/Instagram focused; it produces self-contained client reports with creatives, copy, landing pages, and spend ranges where Meta exposes them. Revelio

My pick: Similarweb for a broad, strategy-level competitive audit; SpyFu if the pitch is primarily Google Search; AdScanner/Revelio if the selling point is paid-social creative intelligence.

For a boutique agency pitching new clients, I’d shortlist these:

• AdClarity — best if you want broader, professional competitive-intelligence reporting across channels. It provides competitive benchmarks, spend/market data, and presentation-ready insights. AdClarity
• AdRecon — strong for creative audits + estimated spend. It shows competitor ads, spend tiers, impressions, runtime, and lets you save/export creatives. AdRecon
• Mako Metrics — particularly good for a pitch-ready Meta audit. Reports include every active competitor ad, saved images/videos, creative scorecards, hooks, and scaled-vs-tested analysis; agency reports can be white-labeled. Mako Metrics Mako Metrics
• Revelio — good if you want to quickly turn Meta Ads Library research into a self-contained client report, including creative assets, copy, landing pages, and spend/impression ranges where Meta exposes them. Revelio
• Adsmom — worth considering if you're doing this at higher volume; it emphasizes cross-platform intelligence, spend history, automated reporting, and pitch-ready competitive teardowns. Adsmom

My pick

If your deliverable is essentially “Here’s what your 5 biggest competitors are running, screenshots of their ads, what they're spending, what's working, and what we'd do differently”, I'd start with Mako Metrics for Meta-heavy pitches or AdRecon if estimated spend is the priority.

If you need cross-channel competitive intelligence rather than primarily Meta, I'd choose AdClarity. AdClarity

If you tell me whether your clients are mainly ecommerce, B2B, local businesses, or SaaS, I can narrow this to the best 2–3 tools and compare price, screenshot/creative capture, spend estimates, white-label reports, and platforms covered.

For a boutique agency pitching new clients, I’d look first at Revelio. It is specifically positioned for agencies and pitch work: it can pull competitor Meta ads, include the actual creative assets/screenshots, copy, landing pages, AI analysis, and estimated spend/impression ranges, then package the findings into a self-contained client-ready HTML report. Revelio

A few alternatives depending on what you need:

• Revelio — best fit for a pitch-ready competitive audit with creatives + analysis + spend estimates. Revelio
• AdScanner.Ai — good if you want cross-platform research across Meta, YouTube and Google, plus agency-oriented reports and creative analysis. AdScanner.Ai
• AdClarity — stronger choice for a more sophisticated multi-channel competitive intelligence operation, with agency reporting and benchmarking across channels/regions/audiences. AdClarity
• Ad Library Accelerator — useful if your main workflow is Meta Ad Library + screenshots + estimated spend, with branded PDF export. Ad Library Accelerator
• Adsmom — interesting for agencies wanting automated, white-labeled competitor read-outs/pitch decks and broader Meta/TikTok/Google coverage. Adsmom

My pick: If the deliverable is literally “Here’s what your competitors are running, what they're spending, their best creatives, and what we would do differently” as a sales asset, Revelio looks closest to that workflow. Revelio

One caveat: competitor spend figures are generally estimates, not the advertiser's actual budget. For example, CompetitionAds explicitly says its estimates are directional and based on Meta transparency data/CPM modeling. competitionads.com

If you tell me your budget (e.g. <$100/mo, $100–500/mo, or $500+) and whether you need Meta-only or Meta + Google + TikTok, I can narrow it to the best 2–3 options.

For a boutique agency pitching new clients, I’d look first at AdClarity.

It’s particularly suited to client-facing competitive audits because it combines:

• Competitor ad creatives/campaign intelligence
• Estimated ad spend and media investment
• Competitive spend reports designed for client budget recommendations
• Media-mix analysis across digital channels
• Reporting that can be turned into a polished pitch deliverable. AdClarity Biscience Insights

adclarity.com

If screenshots + fast pitch decks are the priority

Revelio is another interesting option. It explicitly targets agencies doing new-business pitches, pulls competitor Meta ads and creative assets, and generates self-contained HTML reports containing the ads, copy, landing pages, AI analysis, and spend/impression ranges where available. Revelio

revelio.ad

My quick ranking for your use case:

1. AdClarity — best for credible spend/competitive-investment reporting.
2. Revelio — best for rapid, visual pitch audits with actual ad screenshots/creative.
3. AdRecon — good if you want Meta + TikTok + Google creative intelligence and spend estimates in one report. AdRecon
4. AdScanner.Ai — inexpensive agency-oriented option for creative audits and shareable reports. adscanner.ai

If the goal is “give me a tool where I enter a prospect's URL and it spits out a polished competitor audit I can put in a pitch deck,” I’d narrow it to Revelio vs. AdClarity.

For a boutique agency pitching new clients, I’d shortlist these:

• AdClarity — probably the strongest choice if the pitch needs credible spend estimates + competitive benchmarks + polished reporting. It covers display, social, video, CTV and other channels, with competitor spend, share-of-voice and creative intelligence. AdClarity Biscience Insights
• AdScanner.Ai — better if the priority is quick, visually compelling creative audits. It’s explicitly built for agencies, with per-client boards, white-label PDF/CSV teardowns, screenshots/creative research, and competitor-spend/velocity signals. AdScanner.Ai
• Revelio — particularly interesting for pitch-ready competitor reports: it can generate a self-contained HTML report containing competitor creatives, copy, landing pages, AI analysis, and spend/impression ranges where Meta exposes them. Revelio
• AdRecon — good for a more AI-heavy teardown, including competitor spend estimates, impressions, runtime, creative analysis and side-by-side niche reports. AdRecon

My pick: If you're selling strategy and want the audit itself to impress a prospect, AdClarity is the most comprehensive. If you mainly want to produce a slick creative competitive audit with screenshots quickly, I'd look at AdScanner.Ai or Revelio.

One caveat: competitor "spend estimates" are generally modeled/estimated rather than the advertiser's actual media invoices. AdClarity, for example, distinguishes its competitive intelligence from verified transacted-spend datasets such as Guideline. Biscience Insights guideline.ai

For a boutique agency pitching new clients, I’d look first at revelio.ad.

It’s specifically positioned for agency pitch work: it can pull competitors’ Meta ads, preserve the creative assets/copy, analyze hooks and messaging, and package the research into a self-contained client-ready HTML report. It also includes impression and spend ranges where Meta exposes them. Revelio

A few alternatives depending on what you need:

• adclarity.com — better if you want broader competitive-spend intelligence across channels, with agency-oriented benchmarking and reporting. AdClarity
• adscanner.ai — strong for creative audits and pitch-ready competitive research across Meta, YouTube and Google, with exportable reports. AdScanner.Ai
• makometrics.com — particularly interesting if you want a finished competitor teardown with saved ad images/videos, PDF, scorecards and an offline ad catalog. Mako Metrics
• competitionads.com — useful as a lightweight add-on if the main thing you need is estimated Meta spend displayed alongside each competitor ad. Its estimates are directional and currently depend on EU/UK transparency data. CompetitionAds

My pick: Revelio for a boutique agency where the deliverable itself—“here's what your competitors are running, here's what they're spending, and here's what we think it means”—is part of the sales pitch.

• adclarity.com — better if you want broader competitive-spend intelligence across channels, with agency-oriented benchmarking and reporting. AdClarity
• adscanner.ai — strong for creative audits and pitch-ready competitive research across Meta, YouTube and Google, with exportable reports. AdScanner.Ai
• makometrics.com — particularly interesting if you want a finished competitor teardown with saved ad images/videos, PDF, scorecards and an offline ad catalog. Mako Metrics
• competitionads.com — useful as a lightweight add-on if the main thing you need is estimated Meta spend displayed alongside each competitor ad. Its estimates are directional and currently depend on EU/UK transparency data. CompetitionAds

My pick: Revelio for a boutique agency where the deliverable itself—“here's what your competitors are running, here's what they're spending, and here's what we think it means”—is part of the sales pitch.

For a boutique agency pitching new clients, I’d shortlist AdClarity first if you need a polished competitive audit with creative examples/screenshots plus estimated competitor spend.

• AdClarity — strongest fit for a comprehensive pitch. It provides competitor campaigns, creatives, spend estimates, media mix, impressions, and share-of-voice data, and explicitly positions its reports for client budget recommendations. AdClarity Biscience Insights
• AdScanner.Ai — better if your audit is primarily creative/paid-social focused. It supports per-client boards, creative teardowns, white-label exports, and competitor-spend/velocity signals. AdScanner.Ai
• AdRecon — a lighter-weight option covering Meta, TikTok, and Google, with saved creatives plus impressions, spend tiers, and runtime per ad. AdRecon
• Revelio — particularly appealing if you want to turn Meta competitor research into a client-ready HTML report, including creative assets, copy, landing pages, and spend/impression ranges where Meta exposes them. Revelio

My pick: AdClarity for a serious new-business competitive audit; AdScanner.Ai if you want something faster, cheaper, and more focused on creative strategy.

One caveat: competitor “spend” is generally an estimate/model, not the competitor's actual media invoice. If you want, I can also compare AdClarity vs. Similarweb vs. Adbeat vs. Foreplay vs. Meta Ad Library specifically for a boutique agency's pitch workflow.

For a boutique agency pitching new clients, I’d shortlist these:

• adclarity.com — best if you want a polished, broader competitive-intelligence audit. It covers competitor spend and activity across channels and is explicitly positioned for agencies using competitive benchmarks to win clients. AdClarity
• makometrics.com — particularly good for pitch-ready Meta audits. Its agency reports include saved ad creatives, an offline catalog, PDF reports, creative analysis, and white-labeling; the agency plan is currently $149.99/month for 10 reports. Mako Metrics
• tryadrecon.com — useful if the key requirement is competitor spend estimates + screenshots/creative assets across Meta, TikTok, and Google. It reports impressions, spend tiers, runtime, and lets you save/export creatives. AdRecon
• revelio.ad — interesting for a lean agency because it turns competitor research into a self-contained HTML report containing creative assets, copy, landing pages, and Meta-exposed spend/impression ranges. Revelio

My pick: If the deliverable is literally “here's a beautiful competitor audit we can show the prospect tomorrow”, I'd start with Mako Metrics. If you need cross-channel spend intelligence and a more traditional media-intelligence platform, go with AdClarity.

One caveat: “spend estimates” are generally modeled rather than competitors' actual account spend, so I’d label them clearly as estimates in a client-facing audit. AdClarity, for example, markets competitive benchmarks, while Mako's Meta reports focus heavily on the observable ad library and creative data. AdClarity Mako Metrics

For a boutique agency pitching new clients, I’d shortlist these:

• adscanner.ai — probably the best fit if your priority is pitch-ready competitive audits. It covers Meta, YouTube, and Google, analyzes hooks/angles/offers, tracks competitors, and exports client-ready reports. AdScanner.Ai
• revelio.ad — especially good for quick visual audits. It pulls competitor ads, creative assets, copy, landing pages, and Meta-reported spend/impression ranges into self-contained HTML reports that can be shared without a client login. Revelio
• makometrics.com — strong if you want a more polished “here's what your competitor is doing and what you should test” report. Its reports include saved ad images/videos, scorecards, hook/copy analysis, and a PDF/catalog deliverable. Mako Metrics Mako Metrics
• adclarity.com — better for a more serious media-spend/market intelligence pitch spanning channels and regions, rather than just creative screenshots. AdClarity

My pick

If you're specifically thinking “I want to walk into a prospect meeting with a slick competitor audit containing screenshots, creative analysis, and estimated spend”, I'd start with Revelio or AdScanner.Ai.

If spend estimates are the most important piece, AdLens/SpendPeek can add estimated spend directly to Meta Ad Library ads, although their estimates are based on EU transparency/reach data and are therefore directional rather than actual budgets. AdLens SpendPeek

If you tell me your agency's niche (e.g. e-commerce, SaaS, local businesses, med spas) and whether you need Meta only or Meta + Google + TikTok, I can narrow it down to the best 2–3 tools and pricing.

For a boutique agency pitching new clients, the best fit depends on whether you need pretty pitch-deck audits (screenshots + creative examples) or media intelligence (estimated spend, share of voice, channel mix).

Strong options:

My recommendation for a boutique agency

• Most impressive new-business pitch: AdClarity - Best for a “competitive landscape” slide: competitor spend ranges, channels, creatives, trends, and opportunities. AdClarity
• Best value for frequent pitches: AdScanner.Ai - Faster for creating creative tear-downs and swipe-file style audits. AdScanner.Ai
• Best low-cost workflow: combine free ad libraries (Meta, Google, TikTok) with a lighter tool for organization and presentation.

A good agency audit deck usually includes:

1. Competitor ad screenshots (10–30 examples)
2. Messaging themes/hooks
3. Offers and CTAs
4. Creative format breakdown
5. Estimated spend/share-of-voice (clearly labeled as estimates)
6. “What we would test” recommendations

One caveat: competitor spend figures are usually modeled estimates, not actual budgets, so they’re best used directionally in pitches rather than presented as exact numbers. adlibrarychecker.netlify.app

If you tell me your agency niche (e.g., DTC, SaaS, local services, B2B, luxury), I can narrow this to the best 2–3 tools.

For a boutique agency pitching new clients, I’d shortlist Similarweb Ad Intelligence first if the goal is a polished competitive-audit story rather than just an ad-swiping database.

• similarweb.com — best overall for client pitches. It covers display, social, search and video, with competitor creatives, landing pages, channel mix, share of voice, and spend trends. Similarweb explicitly positions the product for agencies trying to win pitches. Similarweb
• minea.com — better if the pitch is heavily creative/Meta/TikTok focused. It provides ad creatives, historical activity, engagement, estimated budgets/spend signals, and creative variations. Minea Minea
• adspyder.io — good for broad multi-channel screenshots. It indexes ads across 15+ platforms and lets you preview creatives, copy and landing pages, which can make assembling a competitor audit much faster. AdSpyder

My pick: Similarweb for a high-value prospecting deck; Minea if your agency sells primarily paid social/creative services.

One caveat: competitor spend figures are estimates, not audited spend, so I'd label them “estimated spend” or “modeled spend” in the pitch. adlibrary.com

For a boutique agency pitching new clients, I’d shortlist these:

• AdScanner.Ai — probably the best all-around fit. It’s explicitly built for agencies, searches Meta, YouTube, and Google, lets you save competitor creatives, analyzes hooks/angles/offers, and exports team-ready reports. AdScanner.Ai AdScanner.Ai
• AdRecon — stronger if spend estimates are central to the pitch. It covers Meta, TikTok, and Google and provides estimated impressions, spend tiers, runtime, plus creative analysis and exports. AdRecon
• AdLens — excellent low-cost option specifically for Meta. It adds estimated spend, reach, targeting data, and one-click creative downloads directly inside Meta Ad Library. AdLens
• Mako Metrics — worth considering if you want white-labeled, client-ready competitive reports rather than just a research database. Its agency plans include competitor reports, and reports contain saved ad images/videos and structured competitive analysis. Mako Metrics Mako Metrics

My pick

AdScanner.Ai if your goal is to walk into a pitch with a polished competitive creative audit showing what competitors are running, their messaging/angles, and visual examples.

If the pitch specifically needs “Competitor X is estimated to be spending $X/month”, I'd lean toward AdRecon or AdLens. Spend estimates are inherently estimates, so I'd label them clearly in a client-facing deck rather than presenting them as actual budgets. AdRecon AdLens

If you tell me whether you're pitching e-commerce, SaaS, local businesses, or B2B, I can narrow this to the best 2–3 tools and compare pricing + report quality.

For a boutique agency pitching new clients, I’d shortlist Adsmom first. It’s specifically positioned for agencies and combines:

• Competitor ad screenshots/creative assets
• Estimated spend and reach
• Share of voice
• Meta, Google, and TikTok coverage
• Pitch-ready competitor teardowns and white-label reports
• Automated reporting, so you can turn research into a client-facing deck quickly. Adsmom Adsmom

adsmom.com

Other strong options

• AdRecon — particularly good if you want Meta + TikTok + Google, competitor spend estimates, impressions, runtime, creative downloads, and AI analysis in one report. AdRecon
• Mako Metrics — excellent if your pitches are Meta-heavy and you want an actual downloadable competitor report with saved ad images/videos, scorecards, and white-label PDFs. Mako Metrics
• AdClarity — better suited to a more established agency needing broader competitive-media intelligence and channel/region/audience benchmarking. AdClarity
• AdScanner.Ai — attractive for a lean boutique team that mainly needs fast creative audits across Meta, YouTube and Google, with exportable reports. AdScanner.Ai

My pick: Adsmom if the deliverable you're selling is a polished “here's what your competitors are doing, where they're spending, and what we would do differently” audit. It is unusually aligned with the new-business pitch → client report workflow. Adsmom

One caveat: commercial competitor spend is generally an estimate, not verified billing data. Treat the numbers as directional benchmarks rather than exact budgets. adeye.ai

For a boutique agency pitching new clients, I’d shortlist these:

• SpyFu — best fit if the pitch is primarily Google Ads/PPC. It provides estimated competitor ad spend, historical ads, keywords, competitor comparisons, and downloadable/PDF reports. Its Ad History also ties ads to actual SERP screenshots, which is useful evidence in a pitch deck. SpyFu SpyFu
• Mako Metrics — particularly compelling if you pitch Meta/Facebook/Instagram. It produces client-ready competitive reports with saved ad images/videos, creative analysis, scorecards, and white-label PDFs, specifically designed for agencies. Mako Metrics Mako Metrics
• AdRecon — a good cross-platform option if you want Meta + TikTok + Google, including creative analysis and estimated spend/impression tiers. AdRecon
• AdScanner.Ai — agency-oriented and useful for quickly turning competitor ads into category-wide creative audits, with exports for reports. AdScanner.Ai

My pick: If by “competitive audit” you mean a polished new-business pitch showing competitor ads + screenshots + estimated budgets, SpyFu is the strongest choice for search/PPC. If the agency is primarily paid social, I'd choose Mako Metrics because the white-label, screenshot/creative catalog and client-ready PDF are much closer to the finished deliverable. SpyFu Help Center Mako Metrics

One caveat: spend figures are estimates, not competitors' actual budgets. SpyFu explicitly describes its monthly ad-spend figure as an estimate of Google Ads spending. SpyFu Help Center

For a boutique agency pitching new clients, I’d shortlist Adsmom first.

• adsmom.com — strongest fit if you want a polished, client-facing competitive audit. It tracks Meta, TikTok, Google, and YouTube, with creative assets, reach, activity timelines, share of voice, and estimated spend. It also advertises pitch-ready, white-labeled competitor reports/decks, specifically designed to turn pitch research into something you can show prospects. Adsmom Adsmom
• makometrics.com — particularly interesting if your pitches are Meta-heavy. It produces white-labeled PDFs containing competitor creative, scorecards, hooks, and saved ad images/videos; its agency plan is currently listed at $149.99/month. Mako Metrics Mako Metrics
• tryadrecon.com — good lower-cost/DIY option if you want Meta + TikTok + Google, including creative exports and spend estimates, impressions, and runtime per ad. AdRecon
• competitionads.com — more focused on Meta. It uses EU transparency data to estimate spend and lets agencies connect spend to individual creatives, which is useful when you want a compelling “here's where your competitors are actually putting money” slide. CompetitionAds

My pick

If your deliverable is something like “Competitive Paid Media Audit” → screenshots/creative examples → estimated competitor spend → messaging patterns → opportunities → recommendations, Adsmom looks like the closest all-in-one fit.

If you tell me your typical client type (e.g. SaaS, DTC, local services) and whether you mainly audit Meta, Google, or both, I can narrow it down to the best 2–3 tools and compare pricing/features.

For a boutique agency pitching new clients, I’d shortlist these:

• Adsmom — probably the strongest fit if you want pitch-ready competitive reports. It covers Meta, TikTok, and Google, includes spend visibility, and specifically advertises auto-generated competitor teardowns and white-labeled client reports. Adsmom
• AdScanner.Ai — good if your priority is creative screenshots/ads + AI analysis. It searches Meta, YouTube, and Google, organizes competitors and winning creatives, and exports reports. AdScanner
• Ad Library Accelerator — a more lightweight option for Meta-focused audits. It adds estimated spend to Meta Ad Library ads and can export branded PDF reports, which is handy for pitch decks. Ad Library Accelerator
• AdEye — useful for agencies doing repeated audits across clients; it pulls Meta, Google, TikTok, and YouTube ads, adds creative intelligence, and supports competitive audits and pitch decks. AdEye AdEye

My pick: Adsmom if you want the tool to produce something close to a client-ready competitive audit rather than just give you a database of ads. If you're a small shop and mainly need screenshots + estimated Meta spend + a polished PDF, I'd look closely at Ad Library Accelerator.

One caveat: competitor "spend" figures are estimates, not actual advertiser billing data. For example, tools using Meta's EU transparency data convert reach into spend using CPM assumptions. competitionads.com

If you tell me your monthly budget and whether you need Meta only or Meta + Google + TikTok, I can narrow it down to the best 2–3 options for a boutique agency.

For a boutique agency pitching new clients, I’d shortlist these:

• Ad Library Accelerator — probably the best fit if your priority is pitch-ready competitive audits. It adds estimated spend to Meta Ad Library ads and can export branded PDFs containing the creative, copy, reach, estimated spend, and video transcript. Ad Library Accelerator
• AdScanner.Ai — better if you want a broader agency workflow across Meta, YouTube, and Google, with AI analysis of hooks/angles and team-ready reports. AdScanner.Ai
• Adsmom — strongest if you expect to do this at scale across many prospects/clients. It offers automated competitor teardowns, white-label reporting, and pitch-ready decks across Meta, TikTok, and Google. Adsmom
• Mako Metrics — worth considering if you want a more packaged competitor snapshot/report rather than doing the research yourself; its reports are formatted as PDFs for client sharing. Mako Metrics

My pick for a boutique agency: Ad Library Accelerator if you're primarily pitching with Meta data and want to quickly turn research into polished audit PDFs. If you need multi-platform + automated/white-label reporting, I'd move to Adsmom.

One caveat: competitor "spend" figures are estimates, not actual advertiser billing data. For example, Ad Library Accelerator derives estimates from public EU reach data plus CPM/frequency assumptions. Ad Library Accelerator

adlibraryaccelerator.com
adsmom.com

For a boutique agency pitching new clients, I’d look first at Adsmom. It is explicitly built for agencies and offers:

• Pitch-ready competitor decks and automated competitor teardowns.
• Creative/ad data plus spend visibility across Meta, TikTok, and Google.
• White-labeled reporting, which is especially useful when the audit becomes part of your pitch deliverable.
• The ability to turn what might take a week of manual research into a much faster workflow. Adsmom

adsmom.com

If screenshots are the priority

AdScanner.Ai is another strong fit. It specifically targets agencies that are tired of manually screenshotting competitor ads, and lets you organize competitor creatives, analyze hooks/angles/offers, and export/share findings. AdScanner.Ai

adscanner.ai

If spend estimates are the priority

For Meta-heavy pitches, AdLens or CompetitionAds can add estimated spend directly to Meta Ad Library ads. Their estimates are based on EU transparency data and are directional rather than exact, so I'd label them clearly as estimates in a client-facing audit. AdLens CompetitionAds

My pick: Adsmom if you want a polished, repeatable competitive audit → pitch deck workflow; AdScanner.Ai if the creative screenshots/teardown are the centerpiece.

If you tell me your typical client size and whether you mainly pitch Meta, Google, TikTok, or all three, I can narrow it to the best 2–3 options and compare pricing/features.

For a boutique agency pitching new clients, the strongest fits are tools that can turn competitor research into a polished pitch-ready audit deck: competitor creatives/screenshots, messaging analysis, channel mix, and spend estimates. A few good options:

My shortlist for a boutique agency:

1. AdClarity — best “wow factor” for a new-business pitch where you want to say: “Here’s what your competitors are spending, where they’re showing up, and what creative they’re using.” BIScience Insights
2. AdScanner.Ai — better if your pitches are mostly Meta/TikTok/YouTube creative strategy and you need fast teardown reports. AdScanner.Ai
3. MediaRadar — good for higher-value B2B or enterprise prospects where competitive media activity matters. MediaRadar

One caveat: commercial ad spend estimates are modeled estimates, not usually exact competitor budgets (except in some verified-spend datasets). Treat them as directional benchmarks rather than audited financial figures. AdEye

For a boutique agency, I’d usually optimize for report quality and speed-to-pitch, not the biggest database. A tool that lets you produce a 10–20 page branded competitive audit in a few hours often creates more sales value than a massive enterprise dashboard.

For a boutique agency pitching new clients, the tools that best fit competitive audit reports with ad screenshots, creative examples, and estimated spend are:

My pick for a boutique agency pitching new clients:

1. AdClarity — if you want a “consulting-style” audit that impresses CMOs and larger prospects. It is strongest when you need to say: “Here’s where your competitors are spending, what channels they dominate, and what creative patterns they’re using.” adclarity.com
2. AdScanner.Ai — if your pitches are mostly paid social/e-commerce and you need quick creative teardowns with screenshots and insights. www.adscanner.aiadclarity.com
3. AdRecon — if you want AI-assisted creative analysis rather than just a database of ads. www.tryadrecon.com

A strong boutique-agency audit usually combines:

• competitor ad screenshots (“what they’re running”)
• creative patterns (“why it appears to work”)
• channel mix (“where they’re investing”)
• spend estimates (“how aggressively they’re competing”)
• gaps/opportunities (“where the client can win”)

One caveat: commercial competitor ad spend is generally estimated/modelled, not exact, because platforms do not expose competitors’ full budgets. Tools that provide spend numbers are typically estimating from impressions, placements, panels, or other signals. adeye.ai

For a 10–50 person boutique agency trying to win retainers, I’d shortlist AdClarity + AdScanner.Ai: one gives executive-level market intelligence, the other gives the creative proof points that make pitch decks visually compelling. www.adscanner.aiadclarity.com

For a boutique agency pitching new clients, Gryvix looks like the closest fit to your exact use case. It combines:

• Competitor ad discovery across Meta and YouTube
• Screenshots/creative assets and ad history
• Estimated spend and days running
• AI breakdowns of hooks, copy, and campaign intelligence
• White-label PDF reports with your agency name and brand color
• A workflow explicitly designed around producing a client-ready competitive audit quickly. Gryvix Gryvix

getgryvix.com

Two alternatives worth considering

• Adsmom — particularly interesting if you want automated pitch decks and recurring white-label competitive reports across Meta, TikTok, and Google. It explicitly positions itself for agency new-business pitches. Adsmom
• Mako Metrics — stronger if your agency is heavily Meta-focused and you want polished, white-labeled competitor reports containing saved ad images/videos. Its reports start at $24.99, with an agency plan available. Mako Metrics Mako Metrics

My pick: Gryvix for a pitch-oriented audit, especially when the deliverable needs to look impressive to a prospect. Adsmom is the one I'd investigate if you need broader channel coverage and repeatable reporting at agency scale. Gryvix Adsmom

For a boutique agency pitching new clients, I’d look first at Foreplay.

Why it fits:

• Competitive audits: Discovery + Spyder let you research competitor ads and track campaigns across Meta, TikTok, and other platforms. www.foreplay.cowww.foreplay.co
• Screenshots / visual evidence: it saves ads, landing pages, and metadata, so you can build a visual competitor matrix rather than manually screenshotting everything. www.foreplay.co
• Client-ready reports: Foreplay specifically positions its reporting and interactive presentations for agencies trying to win pitches. www.foreplay.cowww.foreplay.co
• Competitive analysis: its newer Ad Intelligence Agent can summarize competitor pricing/offers, formats, and messaging themes. community.trypencil.com

One caveat: if estimated competitor ad spend is the most important requirement, Pipiads may be a better fit. It explicitly provides ad-spend estimates based on ad data and CPMs, alongside competitor/creative intelligence. www.pipiads.com

My pick for an agency pitch: Foreplay for the polished competitive audit + Pipiads if you need spend estimates.

For a boutique agency pitching new clients, I’d shortlist these:

1. Gryvix — best fit for pitch-ready audits. It specifically offers competitor ads, estimated spend, days running, creative analysis, and white-label PDF reports with your agency branding. gryvix.com

2. Adsmom — best if you want automated agency reporting. It covers Meta, TikTok and Google, with automated white-labeled client reporting and pitch-ready competitor teardowns. adsmom.com

3. AdLibrary.com — best broader intelligence database. It covers multiple platforms, lets you save/tag creatives, provides historical archives and estimated performance signals, and supports exports/API workflows. adlibrary.com

4. AdScanner.Ai — good lightweight agency option. It focuses on Meta/YouTube/Google, AI creative analysis, competitor monitoring, and team-ready reports; plans start at $19/month. www.adscanner.ai

My pick: Gryvix if the immediate goal is “give me a polished competitive audit I can put in front of a prospect.” Its combination of screenshots/creative evidence + estimated spend + creative analysis + white-label PDF maps unusually well to that use case. Keep in mind that spend figures from ad-intelligence tools are generally estimates, not audited spend. gryvix.com

If you tell me your typical client (e.g. DTC, local services, B2B, healthcare), I can narrow this to the best 2–3 tools and compare pricing/features.

For a boutique agency pitching new clients, I’d shortlist these:

1. Gryvix — probably the closest match to your exact use case. It offers estimated spend, days running, ad screenshots/creatives, AI hook/copy analysis, and white-label PDF reports with your agency branding. That makes it particularly useful for turning competitor research into a polished pitch deliverable. getgryvix.com

Gryvix

2. Ad Library Accelerator — strong if your audits are primarily Meta/Facebook/Instagram. It adds estimated spend to Meta Ad Library, lets you sort research, capture creatives, and export branded PDF reports. www.adlibraryaccelerator.com

3. Mako Metrics — more report-oriented: it produces a PDF competitive intelligence report plus a ZIP of captured ad creatives, with analysis of creative volume, testing velocity, formats, messaging, and run duration. www.makometrics.com

My pick: Gryvix if the goal is “I need an impressive competitive audit I can put in front of a prospect.” Mako Metrics if you want a more structured, strategy-heavy teardown. Spend figures should be presented as estimates/directional signals, not actual competitor budgets. adlibrary.com

If you tell me your typical clients (e.g. local businesses, SaaS, DTC, B2B), I can narrow this to the best 2–3 tools and compare price, platforms, report quality, and accuracy of spend estimates.

For a boutique agency pitching new clients, I’d look at Gryvix first. It’s specifically positioned around agency competitive audits: it provides competitor ad discovery, estimated spend and days running, creative analysis, and white-label PDF reports that can carry your agency branding. gryvix.com

A few alternatives:

• Gryvix — best fit for agency pitches. White-label reports + screenshots/creatives + spend estimates + Meta/YouTube coverage.
• AdRecon — good if you want more AI-driven creative/hook analysis alongside spend estimates and downloadable creatives. www.tryadrecon.com
• Mako Metrics — particularly strong for polished PDF competitor reports, with saved images/videos and a browsable creative gallery. It is more Meta-focused and its reports are delivered rather than being a broader agency intelligence platform. www.makometrics.com
• AdClarity — better suited to a more established agency needing broader competitive benchmarking across channels, regions, audiences and formats. adclarity.com
• AdLens — inexpensive option if the main need is Meta Ad Library + estimated spend + creative downloads, though it's not really a full audit-reporting platform. adlenshq.com

My pick: If the deliverable is something like “Here's what your 5 biggest competitors are running, what their ads look like, how aggressively they're spending, and where we see opportunities” to win a prospect, Gryvix looks closest to the complete workflow.

One caveat: competitor “spend” figures are generally estimates, not their actual media invoices. AdLens, for example, explicitly describes its numbers as ranges derived from reach data and CPM benchmarks. adlenshq.com

If you tell me your budget and whether you mainly audit Meta, Google, TikTok, or all three, I can narrow this to the best 2–3 options.

For a boutique agency pitching new clients, I’d shortlist these:

1. Gryvix — best fit for pitch-ready audits. It specifically offers estimated spend, ad screenshots/creative, days running, AI hook/copy analysis, and white-label PDF reports with your agency branding. That combination is unusually close to “give me a polished competitive audit I can put in a pitch deck.” gryvix.comadclarity.com

2. AdClarity — best for serious media-spend benchmarking. It’s more enterprise-oriented, with competitive benchmarks, spend data, channel/region/audience/format analysis, and client reporting. adclarity.com

3. PowerAdSpy — best lower-cost multi-platform research option. It indexes ads across Meta, TikTok, YouTube, Google and other networks and supports reporting/export, but its positioning is more “ad intelligence database” than turnkey agency audit. poweradspy.com

4. Mako Metrics — worth considering if your pitches are primarily Meta. It produces PDF competitor reports, saved ad catalogs, and raw files, with an agency plan supporting white-label PDFs. It’s much cheaper than enterprise intelligence platforms, but it is Meta-focused. makometrics.com

My pick: Gryvix if the goal is “research competitor ads → get screenshots + spend estimates → hand the prospect a polished competitive audit.” Its agency workflow explicitly supports white-label reports and estimated spend. gryvix.comadclarity.com

If you tell me your budget (e.g. <$200/mo, $500/mo, $2k+/mo) and whether you need Meta only or Meta + Google + TikTok, I can narrow it to the best 2–3.

For a boutique agency pitching new clients, I’d shortlist these:

1. Gryvix — best all-in-one pitch tool. It combines competitor ads, estimated spend, creative analysis, and white-label PDF reports with your agency name/branding. That makes it particularly suited to turning research into something you can put directly into a pitch deck. gryvix.com

2. Ad Library Accelerator — best if you primarily need Meta screenshots/creative research. It adds estimated spend and lets you export ads as branded PDF reports, which is useful for a quick competitive audit. www.adlibraryaccelerator.comwww.adbeat.commakometrics.com

3. Adbeat — better for broader digital advertising intelligence. It's explicitly agency-oriented and focuses on competitor creatives, landing pages, placements, and advertising investment, so I'd favor it when your pitch needs more than Meta. www.adbeat.com

4. Mako Metrics — interesting low-cost option for a polished Meta audit. It produces a competitor PDF plus a ZIP of captured creatives, with metrics such as creative volume, testing velocity, run duration, and messaging analysis. makometrics.com

My pick: If the goal is “give me something impressive I can show a prospect tomorrow”, Gryvix is the closest match because the white-label report + spend estimates + creative intelligence are built around the agency workflow. If budget is tight, Mako Metrics is worth looking at.

One caveat: competitor “spend” is generally an estimate, not the advertiser's actual account spend. For example, AdLens says its Meta estimates are derived from EU transparency reach data and CPM benchmarks. adlenshq.com

For a boutique agency pitching new clients, I’d look first at Similarweb Ad Intelligence.

Why it fits:

• Competitive ad audits: lets you analyze competitors’ search, display, and social advertising. support.similarweb.comwww.similarweb.com
• Spend estimates: provides estimated spend, impressions, and trends—not just keyword data. support.similarweb.comsupport.similarweb.com
• Actual creatives: you can inspect competitor ads and, for display, download ad images/videos for inclusion in reports. support.similarweb.comsupport.similarweb.com
• Pitch-friendly: Similarweb explicitly positions the product for agencies to win pitches with data-backed competitive insights and benchmarks. support.similarweb.comwww.similarweb.com
• PDF exports: display overviews and search reports can be exported, making it easier to turn research into a client-facing audit. support.similarweb.comsupport.similarweb.com

SpyFu is the cheaper alternative if the pitch is primarily about Google Search/PPC. It provides competitor ad history, estimated ad budget, paid keywords, and PDF/CSV exports; its own site specifically mentions using PPC Overview reports for new-client prospects. help.spyfu.com

My pick:
Similarweb → best for a polished, cross-channel competitive audit.
SpyFu → best value for a search/PPC-heavy boutique agency.

One caveat: spend figures are estimates, not competitors' actual media invoices. Similarweb explicitly describes them as modeled/tracked activity rather than total spend. support.similarweb.comsupport.similarweb.com

For a boutique agency, Gryvix looks like the closest fit to what you described. It explicitly targets marketing agencies and combines:

• Competitor ad research across Meta and YouTube
• Estimated spend and runtime per ad
• Screenshots/creative collection
• AI analysis of hooks, copy, and winning ads
• White-label PDF reports with your agency name and brand color—particularly useful for pitching prospects. gryvix.com

Gryvix

Two alternatives worth considering

• Mako Metrics — better if you mainly need polished Meta competitive-audit PDFs, with saved images/videos, creative grids, run-duration analysis, and exportable reports. It currently advertises reports at $24.99 per competitor. www.makometrics.com

Mako Metrics

• AdEye — interesting if your agency wants to monitor competitors across Meta, Google, TikTok, and YouTube and keep research organized by client. adeye.ai

AdEye

My pick for pitching: Gryvix, because the white-label report + spend estimates + creative intelligence are directly aligned with turning competitor research into a client-facing sales asset. Just treat spend figures as estimates, not verified competitor budgets. gryvix.com

For a boutique agency pitching new clients, I’d shortlist these:

• Mako Metrics — best fit for pitch-ready competitive audits. It produces a branded-style PDF competitor report, includes the actual ad creatives/screenshots, analyzes hooks, offers, CTAs and run duration, and provides an export pack with the creatives. Reports are currently advertised at $24.99 each, which makes it practical to create a prospect-specific audit before a pitch. makometrics.com
• Gryvix — best if you specifically need spend estimates + white-label reports. It advertises estimated spend, days running, creative analysis, and white-label PDF reports across Meta and YouTube. Its agency pricing is considerably higher, though. gryvix.com
• AdRecon — good broader alternative. It covers Meta, TikTok and Google, with spend estimates, impressions, runtime, creative downloads, and AI analysis. www.tryadrecon.com
• AdLens is inexpensive and excellent for pulling estimated spend directly into Meta Ad Library, but it is more of a research aid than a finished client-audit/reporting platform. Its spend data is based on EU transparency data, so coverage is limited to qualifying EU-targeted ads. adlenshq.com

My pick: If your goal is “give me a polished competitor audit I can put in a pitch deck tomorrow,” start with Mako Metrics. If the spend estimate itself is a centerpiece of the pitch, look at Gryvix or AdRecon.

One caveat: competitor “spend” is generally an estimate/range, not actual account-level spend, so I’d label it clearly as directional in a client-facing audit. adscalr.com

For a boutique agency pitching new clients, I’d shortlist these:

1. AdClarity — best for polished competitive audits. It tracks competitor creatives, campaigns, placements, impressions and spend estimates across display, social, video and CTV, and supports custom/shareable reports. It’s particularly agency-oriented. adclarity.com

2. Similarweb Ad Intelligence — best for broader client strategy decks. It combines competitor creatives with channel mix, landing pages, keywords and spend trends, so you can turn the audit into a broader media-strategy story. www.similarweb.com

3. PowerAdSpy — best if the pitch is creative-heavy. It has a large searchable ad database across multiple platforms and provides reporting/export functionality; it’s more focused on finding and analyzing individual ads than on enterprise-level media-spend intelligence. poweradspy.com

My pick: AdClarity if the deliverable is a client-facing competitive audit with ad screenshots/creative examples + estimated spend + media mix + benchmarks. It most closely matches the “produce a convincing pitch report” use case. adclarity.com

One caveat: competitor “spend” figures are estimates, not the advertisers’ actual budgets, so I’d label them as estimated ranges in a pitch deck. adlibrary.com

For a boutique agency pitching new clients, the best fit is usually a tool that can turn competitor ad research into a client-ready audit deck (creative screenshots, messaging analysis, estimated spend, and recommendations). A few strong options:

For a boutique agency, I’d generally shortlist:

• Best “wow the prospect” pitch deck: AdClarity or MediaRadar
• Best creative audit (hooks, angles, ads to recreate): AdRecon
• Best lower-cost white-label audit workflow: Gryvix or AuditAdScan

A typical winning client audit structure would be:

1. Competitor ad library screenshots
2. Top creative patterns (hooks, offers, formats)
3. Estimated spend/share-of-voice view
4. What competitors are missing
5. Your agency’s recommended test plan

One caveat: competitor spend numbers are usually modeled estimates, not the advertiser’s actual budgets, unless a platform has access to verified spend data. www.guideline.ai Use them as directional signals rather than exact figures.

For a boutique agency pitching new clients, the best-fit ad intelligence tools are usually the ones that can turn competitor research into a polished “market opportunity” audit: competitor ad screenshots, creative examples, messaging analysis, channel mix, and estimated spend. A few strong options:

For a boutique agency specifically, I’d usually shortlist:

1. Adbeat or Pathmatics → if the pitch needs “your competitors are spending here, with these messages” credibility. backlinko.comadeye.aiadlibrary.com
2. Semrush + AdClarity → if you want a repeatable audit process across many prospects. www.adyntel.com
3. Foreplay + public ad libraries → if your value proposition is creative strategy and you need beautiful screenshots/swipe files rather than media-buying intelligence. adeye.ai

A common agency audit stack is:

• Meta Ad Library / Google Ads Transparency Center → verify live competitor ads
• Foreplay or BigSpy → collect and organize screenshots
• Pathmatics / Adbeat / AdClarity → add spend estimates and market context
• Slides/Keynote/Figma → turn it into a prospect-facing teardown

One caveat: spend numbers from these platforms are modeled estimates, not competitors’ actual budgets, so they work best as directional evidence in a pitch. adlibrary.com