ChatGPT answers, unedited

For an agency owner, the best fit depends on whether you need pitch decks/client reporting, deep spend intelligence, or creative/ad inspiration. The strongest options right now:

biscience-insights.com

My shortlist for an agency owner

1. Best overall for client-facing competitor reports: Adbeat
If your deliverable is “Here’s what your competitors are spending, where they advertise, what creatives they run, and what we recommend,” Adbeat is probably the closest match. It specifically supports exportable reports in formats like PDF, CSV, and PowerPoint, and includes spend comparisons and creative intelligence. www.adbeat.com

2. Best for paid media agencies pitching strategy: AdClarity
Good when clients ask: “How much are competitors spending?” It focuses heavily on estimated spend, channel mix, publishers, creatives, and cross-channel visibility. biscience-insights.com

3. Best if you want recurring branded client updates: Adsmom
More workflow-oriented: competitor workspaces, scheduled read-outs, and white-label reporting designed around agencies managing multiple accounts. adsmom.combiscience-insights.com

4. Best for creative teams: AdScanner.Ai
If your value proposition is “we know which competitor hooks, offers, and creatives are winning,” this is more creative-analysis focused than media-buying focused. www.adscanner.ai

What I’d choose by agency type

• PPC/media buying agency: Adbeat or AdClarity
• Meta/TikTok performance agency: Adsmom + AdScanner.Ai
• Creative agency doing strategy decks: AdScanner.Ai or MediaRadar
• High-ticket pitches/RFPs: Adbeat or MediaRadar

One caveat: competitor “spend” is almost always an estimate, not the actual advertiser budget. The quality varies by channel (display/CTV tends to have richer third-party estimates; Meta/TikTok are harder because of platform limitations). adsmom.combiscience-insights.com

If you’re running 5–50 client accounts, I’d prioritize white-label exports, scheduled reports, competitor tracking, and multi-client workspaces over just the biggest ad database.

If your priority is agency-ready competitor reports that show estimated spend + top ads + can be branded/exported for clients, I’d shortlist these:

My pick: Semrush

Semrush Advertising Research is probably the closest match to what you're describing.

It lets you pull a competitor's domain and see:

• Paid keywords and estimated costs
• Competitors and their paid-search footprint
• Actual competitor ad copy
• Ad history
• Landing pages receiving paid traffic
• Historical trends going back years
• Exportable data and reports www.semrush.com

More importantly for an agency, Semrush's My Reports supports white-label reporting, custom branding, and exports to PDF, Excel, and CSV. www.semrush.com

Semrush Agency Reporting

SpyFu is the one I'd test against it

SpyFu PPC Competitor Analysis is particularly good if your core deliverable is "Here's what your competitors spend and what they're running."

It specifically surfaces estimated monthly ad budgets, current top ads, ad history, and spend changes. help.spyfu.com SpyFu also lets agencies create custom client reports and white-label them on upgraded plans. www.spyfu.com

One important caveat: competitor "spend" is an estimate, not their actual Meta/Google billing data. Treat it as directional intelligence rather than a precise number.

Bottom line:

• Want the most polished agency/client reporting ecosystem → Semrush
• Want PPC competitor intelligence at a lower price → SpyFu
• Want broader cross-channel competitive intelligence → Similarweb

If you tell me whether you're mainly reporting on Google Ads, Meta Ads, or both, I can narrow this down to the 2–3 platforms that actually show the ad creatives + estimated spend + client-ready export you need.

If your priority is agency-grade, client-ready competitor reports showing estimated spend + top ads, I’d shortlist these:

🥇 My pick: AdClarity

Semrush's AdClarity is probably the closest match to what you're describing. It gives you estimated competitor spend, impressions, campaigns, publishers, creatives, and Top Ads, and you can export reports as PDF or Excel. www.semrush.com

The particularly useful client-report pieces are:

• Estimated expenditure / spend trends
• Top Ads, sortable by impressions, recency and duration
• Top Campaigns
• Spend and impression share
• Competitor creative examples
• Channel/platform breakdowns
• PDF exports that preserve the charts/graphs
• Excel exports for deeper analysis www.semrush.com

AdClarity

🥈 If you want a more polished agency reporting workflow: Adsmom

Adsmom is particularly interesting for an agency because it explicitly targets client workspaces, automated weekly/monthly/quarterly competitor reports, white-labeling, and pitch-ready decks. It claims coverage across Meta, TikTok and Google, with competitor spend and creative history. adsmom.com

Adsmom

I'd look at this one if your actual requirement is less "give me an ad-intelligence database" and more "automatically give me something I can put in my client's monthly/QBR deck."

🥉 Similarweb

Similarweb has a very strong Ad Intelligence product covering search, display and social, with estimated spend, impressions, campaigns, creatives and landing pages. Its reporting supports PDF/Excel exports, and it can download ad images/videos for display analysis. support.similarweb.com

Similarweb Ad Intelligence

One caveat: competitor "spend" is inherently an estimate, not their actual media invoice. Similarweb explicitly describes its figures as modeled estimates, and AdClarity likewise provides estimated expenditure. support.similarweb.com

My agency-owner ranking

For client reports: Adsmom ≈ AdClarity > Similarweb
For depth of ad intelligence: AdClarity > Similarweb > Adsmom
For white-label automation: Adsmom > AdClarity > Similarweb
For broad marketing intelligence beyond ads: Similarweb > Semrush/AdClarity

If you tell me whether your clients are mainly Meta, Google, TikTok, or all three, I can narrow this to the best 2–3 platforms and compare approximate pricing, coverage, white-labeling, and report quality.

If your priority is client-ready competitive ad reports—especially competitor spend + top ads/creatives + something you can hand straight to a client—I’d shortlist these:

🥇 My pick: Adbeat

Adbeat is probably the closest match to exactly what you're describing.

It gives you estimated competitor ad spend, top creatives, publishers/placements, campaigns, and competitive spend/share-of-voice comparisons. Most importantly for an agency, its reporting can be exported as PDF, CSV, or presentation-ready PowerPoint decks. www.adbeat.com

That makes it particularly good for a slide in a client deck like:

Competitor X spent an estimated $X this month, concentrated on these 5 campaigns, with these 3 creatives driving the most visibility.

Adbeat also explicitly markets its reporting and competitive-intelligence functionality to agencies. www.adbeat.com

One caveat: its strongest coverage is display/programmatic/native advertising, rather than being a universal Meta/Google/TikTok ad spy. Its Enterprise tier is where estimated ad spend becomes available. www.adbeat.com

🥈 Similarweb if you want cross-channel

Similarweb has a broader Ad Intelligence product covering search, display, social and other paid channels. It provides estimated spend, impressions, campaign structures, actual ads, landing pages and performance trends. support.similarweb.com

Its exports include PDF for display reports and PDF/Excel for search, which is useful if you're building recurring client reports. support.similarweb.com

I'd choose Similarweb over Adbeat if your agency wants a broader market-intelligence platform, rather than primarily an ad-creative/spend intelligence tool.

🥉 Semrush if you're already in the ecosystem

Semrush is very strong for Google paid search: competitor keywords, estimated costs, ad copy, historical ads, landing pages and competing domains. Its Advertising Research reports can be exported, and its AdClarity product adds display/video/social competitive intelligence with top ads, spend, share of voice and top campaigns. www.semrush.com

For a PPC agency, this may actually be the most economical choice because you're getting SEO/PPC/competitive research/reporting in one ecosystem.

Bottom line:

• Want the best-looking agency/client competitive-ad report → Adbeat
• Want broad cross-channel intelligence → Similarweb
• Want PPC + SEO + reporting in one platform → Semrush
• Want specifically "show my client what competitors spend and which ads they're running" → I'd start with Adbeat.

If you tell me whether your clients are primarily Meta, Google, TikTok, or B2B/display, I can narrow this to the best 2 platforms and compare their actual agency pricing/reporting capabilities.

If your priority is client-ready reports that show competitor spend + top ads/creatives, I’d put Adbeat at the top of the list for an agency.

My ranking

Why Adbeat is my #1: it explicitly supports agencies, competitor benchmarking, estimated spend, share of voice, campaigns, creatives and landing pages. Most importantly for your use case, you can export reports as PDF, CSV, and presentation-ready PowerPoint decks. www.adbeat.com

Its comparison functionality can show up to five advertisers side-by-side, including spend and trends over daily/weekly/monthly/quarterly periods. www.adbeat.comwww.adbeat.com

Adbeat for Agencies

Where Similarweb wins

Similarweb Ad Intelligence is more attractive if you want a broader market-intelligence story across search, display, social and eventually more channels. Its current Ad Intelligence product provides competitor spend, impressions, campaigns, creatives and performance trends, and supports PDF/Excel exports depending on the report type. support.similarweb.com

The catch: social coverage is still being rolled out in its current Ad Intelligence product, with Meta listed as forthcoming, so I wouldn't choose it over Adbeat if your core deliverable is specifically a Meta competitor-ad report. support.similarweb.com

If your clients are heavily Meta/DTC

I'd also look at Motion. Its competitor research is particularly focused on identifying what competitors are actively testing and which ads are likely winning or being retired. It also has an agency plan with cross-account reporting, client sharing and competitor research. try.motionapp.com

Motion

Bottom line:

• “Give me a polished competitive intelligence deck I can send to a client.” → Adbeat
• “Give me a broad market/competitor spend analysis across channels.” → Similarweb
• “Tell me what competitors are testing on Meta and what creative patterns to steal.” → Motion

One important caveat: competitor spend figures are estimates, not their actual ad-account spend. Adbeat, for example, explicitly models estimated spend; treat the numbers as directional benchmarks rather than audited financial data. support.similarweb.com

If you tell me which channels you care about (Meta, Google, TikTok, YouTube, display) and roughly how many clients you manage, I can narrow this to the best 1–2 platforms for an agency workflow.

If you mean “I want to hand a client a polished report showing who competitors are spending against, estimated spend, and the ads/creatives they’re running,” I’d shortlist these:

🥇 My pick: Adbeat

Adbeat is probably the closest match to your exact requirement.

It lets you compare competitors' estimated ad spend, share of voice, campaigns, publishers, creatives, and landing pages. More importantly for an agency, Adbeat explicitly supports client-facing reports in PDF, CSV, and presentation-ready PowerPoint. www.adbeat.com

Adbeat

Why I'd choose it: you can turn competitive intelligence into something that looks like an actual agency deliverable rather than handing the client a research-tool screenshot.

🥈 Similarweb — best if you need cross-channel

Similarweb has a stronger search + display + social perspective. Its Ad Intelligence covers competitor campaigns, actual ads, landing pages, impressions and estimated spend, and lets you export display reports as PDF and search reports as PDF/Excel. support.similarweb.com

Similarweb Ad Intelligence

I'd favor Similarweb if your clients ask things like “Where is the competitor putting its media budget across channels?” rather than just “What Google ads are they running?”

🥉 Semrush — best value for PPC agencies

Semrush is particularly good if your competitive reports are centered on Google Ads/search. Its Advertising Research shows competitor keywords, estimated costs, competitors and actual ad copy; the data can be exported, and its My Reports system supports PDF reporting. www.semrush.com

Semrush Advertising Research

It also has agency-friendly branded/white-label reporting on its Pro Report offering. www.semrush.com

My agency ranking

If your core deliverable is a competitor ad-spend report:

1. Adbeat — best actual client deliverable
2. Similarweb — best broad/cross-channel intelligence
3. Semrush — best if you're primarily PPC/SEO and want one broader marketing platform

One important caveat: competitor “spend” is modeled/estimated, not their actual media invoices. Similarweb, for example, explicitly calculates spend from traffic, CPC and other modeled data. support.similarweb.com

If you tell me which channels you care about (Meta, Google, TikTok, display, YouTube) and roughly how many clients/users, I can narrow this to the best 1–2 options and compare their agency pricing/reporting capabilities.

If you mean one platform that an agency can use to show clients “here’s what competitors are spending, here are their best ads, and here’s what it means”, I’d shortlist these:

My pick: Similarweb

For an agency owner, Similarweb is the strongest match if spend is a must-have. Its Ad Intelligence covers competitor search, display and social, with estimated spend, impressions, campaigns, creatives, landing pages and trends. It specifically positions the product for agencies. support.similarweb.com

More importantly for your use case, Similarweb says its Ad Intelligence exports include PDF reports, downloadable ad images/videos, and Excel exports for search data. Its broader Data Exporter can also produce downloadable and scheduled reports. support.similarweb.com

Foreplay is the better complement if the report needs to look visually impressive. Its Spyder tracks competitors' Meta ads, while Discovery lets you analyze ads by platform, format, longevity, etc. Its agency product explicitly includes “Build & Share Reports.” www.foreplay.co

The important caveat: competitor “spend” is an estimate, not the competitor's actual media bill. Similarweb models spend from its traffic/ad data, so I'd label it estimated spend in client deliverables. support.similarweb.comsupport.similarweb.com

If I were building an agency stack

Similarweb + Foreplay is probably the strongest combination:

• Similarweb: “Competitor A is estimated to spend ~$X, primarily across Google/Display/Social.”
• Foreplay: “Here are the ads they're actually running, their hooks, offers, formats and landing pages.”
• Your agency: “Here's the whitespace and what we recommend testing.”

That produces a much more convincing client deliverable than an ad-library screenshot dump.

See Similarweb Ad Intelligence · See Foreplay for Agencies

If your agency needs client-ready competitor reports showing estimated spend + top ads/creatives, I’d shortlist these:

🥇 My pick: Semrush + AdClarity

Semrush Advertising Research is probably the best fit if you're selling competitive intelligence as part of a recurring agency report.

Its AdClarity capability gives you estimated competitor expenditure, impressions, campaigns, channels, publishers, and Top Ads, including display, social and video. Semrush also supports report creation and white-label reporting. www.semrush.com

The important caveat: competitor spend is estimated, not their actual ad-account spend. That's true generally because platforms don't expose competitors' real budgets. www.semrush.com

🥈 Adbeat — if display ads are a big part of your offering

Adbeat is particularly strong for showing a client what competitors are buying and where. It covers creatives, publishers, landing pages, campaigns, estimated spend and competitive comparisons. Reports can be exported as CSV, PDF, or presentation-ready PowerPoint. www.semrush.comwww.adbeat.comwww.adbeat.comwww.spyfu.com

Its Enterprise tier specifically includes estimated ad spend and grouped campaign performance. www.adbeat.com

🥉 SpyFu — best value for Google Search competitors

SpyFu is excellent if your clients mainly care about Google Ads. It provides estimated ad budget, paid keywords, current/top ads and extensive historical ad copy. Its agency reporting supports PDF/CSV exports and white labeling on upgraded plans. www.spyfu.com

If I were choosing for an agency:

• Full-funnel / multi-channel clients: Semrush + AdClarity
• Display/programmatic clients: Adbeat
• PPC/Search clients: SpyFu
• Mostly Meta creative spying: use Meta Ad Library alongside one of the above

If your real goal is “enter client + 5 competitors → automatically produce a polished monthly PDF showing estimated spend, spend trend, top ads, messaging, landing pages and recommendations,” Semrush/AdClarity is the one I'd evaluate first.

If you mean “I need something I can hand to a client that shows competitor spend + their best ads”, I’d shortlist these:

My pick: Semrush

For an agency, Semrush is probably the closest match to what you're describing. Its AdClarity component can show estimated competitor expenditure, impressions, campaigns, Top Ads, placements, share of voice, etc., and Semrush explicitly supports exporting reports to PDF or Excel. www.semrush.com

The big advantage is that you can turn the data into a client-facing story:

Competitor A: ~$X estimated spend → X campaigns → top creatives → channels → landing pages
Competitor B: ~$Y estimated spend → X campaigns → top creatives → channels
Our recommendation: where the client is under/over-invested.

One caveat: competitor spend is modeled/estimated, not their actual ad-account spend. Similarweb explicitly describes its spend figures as modeled estimates, for example. support.similarweb.com

If your agency is primarily Google Ads

I'd seriously consider SpyFu. It focuses heavily on paid search, provides estimated ad spend, PPC competitors, ad history and competitor ad copy, and specifically markets client reports and white-label reports to agencies. www.spyfu.com

If you want the most impressive competitive-intelligence deliverable

Similarweb is stronger when you want the client to see the whole paid-media landscape—search + display + social—with spend, impressions, campaigns, creatives and publishers. It also supports PDF/Excel exports for its ad-intelligence reports. support.similarweb.com

Bottom line:

• 🥇 Semrush — best all-around agency reporting package
• 🥈 Similarweb — best deeper/multi-channel intelligence
• 🥉 SpyFu — best affordable PPC-focused agency tool

If you tell me whether your clients are mostly Google Ads, Meta Ads, or both, I can narrow this down to the best 2–3 platforms and their current agency pricing/reporting limitations.

If your priority is agency-ready competitor reports that show estimated spend + top ads/creatives, I’d shortlist these:

My pick: Adbeat

Adbeat is probably the closest match to what you're describing. It specifically emphasizes client-ready reporting, with exports in CSV, PDF, and presentation-ready PowerPoint, and lets you compare competitors on estimated spend, share of voice, campaigns, publishers, and creatives. www.adbeat.com

Adbeat

Important caveat: Adbeat is particularly strong for display advertising. If you want one platform covering Meta + TikTok + YouTube + Google + display, I'd look harder at Pathmatics/Sensor Tower or Similarweb.

Best all-around: Pathmatics

Sensor Tower's Pathmatics product provides estimated spend/impressions, actual creatives, messaging, CTAs, flighting, and side-by-side competitor comparisons across social, display, video and mobile. Its exports can include creatives, spend tables, top advertisers and publisher rankings in PDF/CSV. sensortower.com

Pathmatics by Sensor Tower

Best if you want a polished strategic report: Similarweb

Similarweb's Ad Intelligence gives you competitor spend, impressions, campaigns, actual ads, landing pages and performance trends, with PDF exports for display and PDF/Excel exports for search. support.similarweb.comsupport.similarweb.com

Similarweb Ad Intelligence

Best value if you're already a PPC agency: Semrush

Semrush is particularly compelling for Google Ads competitor research. You can identify competitors, see their paid keywords/ads, historical activity, estimated budget, and export competitor reports as CSV, Excel or PDF. www.semrush.com

Semrush Advertising Research

One thing I'd be careful about: competitor "spend" isn't actual billing data. These platforms model spend from impressions, CPMs, traffic and other signals, so it's best presented to clients as estimated spend / estimated investment, not an exact budget. Similarweb explicitly describes its figures as tracked activity estimates rather than total spend. support.similarweb.comsupport.similarweb.com

If I were choosing specifically for an agency:
Adbeat → best client deliverable
Pathmatics → best cross-channel depth
Similarweb → best overall competitive intelligence
Semrush → best PPC-focused agency stack

If you tell me which channels your clients care about (Meta, Google, TikTok, YouTube, display, etc.) and roughly how many clients you manage, I can narrow this to the best 1–2 options and compare their pricing, white-label reporting, and API/export capabilities.

If your priority is agency-ready competitor reports showing estimated spend + top ads/creatives, I’d shortlist these:

My pick: Adbeat

Adbeat is probably the closest match to what you're describing.

It lets you compare competitors on estimated ad spend, share of voice, campaigns, creatives and placements, and—crucially for an agency—export the results as PDF, CSV, or presentation-ready PowerPoint decks. www.adbeat.com

That's a particularly good fit if your deliverable is something like:

Competitor X — Advertising Intelligence

• Estimated monthly spend: $X–$Y
• Spend trend: ↑ 24%
• Top 10 ads by estimated spend
• Creative examples
• Top publishers
• Landing pages
• Messaging/offer patterns
• Comparison against Competitors A/B/C

If you need Meta + Google + TikTok/social, I'd lean Similarweb

Similarweb Ad Intelligence has broader cross-channel coverage, including search, display, social and video, with competitor spend, impressions, campaigns, creatives, landing pages and trends. support.similarweb.com

Its exports include PDF reports for display and PDF/Excel for search, plus downloadable ad images/videos. support.similarweb.com

Semrush is the better choice if you're already a Semrush shop

Semrush Advertising Toolkit is particularly good for Google paid-search competitor analysis: estimated traffic cost/spend, keywords, ad copy, ad history, competitors and landing pages. Its competitor reports can be exported to CSV, Excel and PDF, and Advertising Research widgets can be incorporated into My Reports. www.semrush.com

Semrush's newer AdClarity layer extends this into display, video and social competitive intelligence. www.semrush.com

Bottom line:

• Best pure agency/client-report experience: Adbeat
• Best broad cross-channel intelligence: Similarweb
• Best if your agency is already deep in Semrush: Semrush
• Best free source for actual Meta creatives: Meta Ad Library, but don't expect reliable commercial spend numbers.

One important caveat: competitor spend is estimated, not their actual account spend. Even the sophisticated platforms model it from impressions, CPMs, traffic and other signals. support.similarweb.com

If you tell me whether your clients are mainly Meta, Google, TikTok, or multi-channel, I can narrow this to the best 2–3 platforms for an agency and compare pricing/report quality.

If you mean “I want to hand a client a polished report showing what competitors are spending, which ads are winning, and the actual creatives”, I’d shortlist these:

My pick: Adbeat

For an agency owner, Adbeat is probably the closest match to your exact requirement. It provides estimated competitor ad spend, top creatives, publishers, landing pages, and competitive comparisons. More importantly, its reporting can be exported as PDF, CSV, or presentation-ready PowerPoint, specifically for client/internal reporting. www.adbeat.comwww.adbeat.com

It can also compare up to five advertisers and show spend/share-of-voice trends over daily, weekly, monthly, or quarterly periods. www.adbeat.comwww.adbeat.com

When I'd choose Similarweb instead

If your clients want a broader “competitive media landscape” report rather than primarily display intelligence, Similarweb is stronger. Its Ad Intelligence covers search, display, social and other formats, with spend, impressions, campaigns, creatives and landing pages. Its reports can be exported to PDF/Excel. support.similarweb.com

When I'd choose Semrush

If your agency is primarily Google Ads/SEO/PPC, Semrush is the more economical all-around choice. Its Advertising Research shows competitor estimated spend, paid keywords, actual ad copy, landing pages and ad history, and those reports can be incorporated into My Reports for client PDFs. support.similarweb.comwww.semrush.comsupport.similarweb.com

One caveat: competitor “spend” is modeled/estimated, not their actual account spend. For example, Similarweb explicitly describes its PPC spend as an estimate based on traffic, paid keywords and CPC; Adbeat likewise provides estimated spend. support.similarweb.com

If I were buying for an agency:
Adbeat → best “here's what your competitors are actually doing” client report.
Similarweb → best cross-channel competitive intelligence.
Semrush → best PPC + SEO agency stack/value.

If you tell me whether your clients are mainly Meta, Google, TikTok, or B2B, I can narrow this down to the best 2–3 platforms specifically for your agency.

If your priority is client-ready competitive reports showing estimated competitor spend + top ads/creatives, I’d put Adbeat at the top.

My pick: Adbeat

Adbeat is unusually well matched to an agency workflow. It provides estimated competitor ad spend, top creatives, publishers, networks, landing pages and campaign information, then lets you export reports as PDF, CSV, or presentation-ready PowerPoint decks. It also supports side-by-side competitor comparisons and spend/share-of-voice analysis. www.adbeat.com

That makes it particularly good for a monthly client deck like:

Competitor A: ~$X estimated spend
Top creative: [ad image]
Primary publishers: X, Y, Z
Messaging: ...
Competitor B: ...
Our opportunity: ...

Adbeat for Agencies

When I'd choose Similarweb instead

If you need Google/search + display + social and broader market intelligence, Similarweb is more comprehensive. Its current Ad Intelligence product covers paid search, display, social and GenAI, with spend, impressions, campaigns, creatives and landing pages. It supports PDF exports for display and PDF/Excel exports for search. support.similarweb.com

Similarweb Ad Intelligence

Where Semrush fits

Semrush is the better choice if your agency is already heavily invested in SEO/PPC reporting. Its Advertising Research shows competitor keywords, ads, historical trends, competitors and landing pages, and its reporting integrates those widgets into My Reports. www.semrush.com

Semrush Advertising Research

Bottom line:

• Best for polished competitor-spend/ad reports to clients → Adbeat
• Best all-around cross-channel competitive intelligence → Similarweb
• Best if PPC + SEO reporting are already your core agency stack → Semrush

One important caveat: competitor “spend” is modeled/estimated, not their actual media invoices. Similarweb explicitly describes its figures as tracked activity rather than total media spend, and Adbeat likewise provides estimated spend. support.similarweb.com

If your priority is client-ready competitive reports that show estimated competitor spend + top ads/creatives, I’d shortlist these:

My pick: Adbeat

For the exact workflow you described, Adbeat is probably the cleanest fit. It explicitly supports agency use, lets you compare competitor ad spend and share of voice, see their creatives and campaigns, and export complete datasets as CSV, PDF, or presentation-ready PowerPoint decks. www.adbeat.com

Adbeat

If you need broader channel coverage: Semrush + AdClarity

This is arguably better if your clients expect a report covering display + video + social + search, rather than primarily display. AdClarity provides estimated expenditure, campaign data, and Top Ads, while Semrush supports client-facing/white-label reporting. www.semrush.com

Semrush Advertising Research

One important caveat

“Competitor spend” is estimated, not their actual billing data. Third-party platforms model spend from impressions, CPM/traffic data, placements, etc., so I'd label it “Estimated competitor ad spend” in a client report rather than presenting it as an exact figure. support.similarweb.com

Bottom line:

• Best agency report deliverable: Adbeat
• Best all-around competitive intelligence stack: Semrush + AdClarity
• Best enterprise/multi-channel intelligence: Similarweb
• Best if you mostly sell Google Ads: Semrush Advertising Research

If you tell me whether your clients are primarily Meta, Google, TikTok, or mixed, I can narrow this down to the best 1–2 options for an agency and compare pricing, white-labeling, exports, and data coverage.