ChatGPT answers, unedited

If you run an agency and need client-ready competitor reports (not just a swipe-file dashboard), the shortlist changes quite a bit. Also note: true competitor spend is difficult—many platforms provide estimates or modeled data because ad platforms generally do not expose competitors’ exact spend. AdEye KeptAds

Here are the strongest fits:

My practical agency shortlist

• For paid social clients (Meta/Facebook/Instagram):

Pick Mako Metrics if you want something you can forward to a client with minimal cleanup. It is built around PDF reports, saved creative catalogs, and white-label agency output. Mako Metrics Mako Metrics

• For recurring competitor monitoring across many clients:

Pick KeptAds if your main deliverable is “here’s what competitors launched, killed, and are still running.” KeptAds

• For clients who specifically ask “how much are competitors spending?”

Look at Adbeat (especially display). It is closer to a media-intelligence product with spend/share reporting and exportable formats. Adbeat

• For enterprise pitches and large brands:

Nielsen is the more traditional market-intelligence route. Nielsen

A common agency stack is:

1. Adbeat/Nielsen-type tool → spend/share story
2. Meta Ad Library + Mako/KeptAds-type tool → creative teardown
3. Turn both into a monthly “Competitive Intelligence Report” for retainers

If you tell me your niche (ecommerce, SaaS, local lead gen, DTC, political, etc.) and whether you need Meta only vs Meta+Google+TikTok, I can narrow it to 2–3 options.

If your priority is client-ready competitive ad reports—especially estimated spend + top ads/creatives + exportable deliverables—I’d look first at Adbeat and Semrush.

My pick for an agency

Adbeat is probably the closest match to exactly what you're describing. It explicitly supports client-facing reports, competitive comparisons, spend/share-of-voice analysis, and exports in CSV, PDF, and presentation-ready PowerPoint. It also lets you compare up to five advertisers and examine spend trends over daily, weekly, monthly, or quarterly periods. Adbeat Adbeat

adbeat.com

If you need Google Search + SEO + broader marketing intelligence in the same platform, I'd lean toward Semrush, particularly its Advertising Research plus AdClarity capabilities. Semrush's Advertising Research provides competitor budgets, ads, keywords and ad history, while AdClarity adds top ads, top campaigns, spend trends, share of voice, and display/video/social intelligence. Semrush Semrush

semrush.com

One important caveat: competitor spend is estimated, not the competitors' actual media invoices. Semrush itself notes that competitor ad-spend figures aren't a single exact number. Semrush

If you tell me whether your clients are primarily running Meta, Google, TikTok, or display ads, I can narrow this down to the 2–3 platforms that give the strongest client-facing reports for that channel.

If you mean an agency-facing tool where you can hand the client a polished report containing competitor ads + spend estimates + “top ads,” the landscape is a little nuanced because exact commercial competitor spend generally isn't publicly available.

The main options

Similarweb is the closest match if you need a serious, repeatable agency reporting platform. Its Ad Intelligence covers competitor spend/impressions and creatives across paid search/display, with PDF and Excel exports; it also supports advertiser comparisons. Similarweb Similarweb

similarweb.com

If your work is mostly Meta/Facebook/Instagram, I'd look closely at Mako Metrics and Revelio instead. Mako produces a client-oriented PDF plus an offline catalog/export ZIP, including active ads, creative patterns, and what's been running longest. Mako Metrics Mako Metrics Revelio generates a self-contained HTML report that can be sent to clients without them needing a login, with creative, copy, landing pages, and available spend/impression ranges. Revelio

One important caveat: don't present competitor spend as actual spend. For commercial Meta ads, the actual advertiser budget isn't publicly disclosed; third-party numbers are estimates. CompetitionAds, for example, explicitly says its spend figures are CPM-based estimates derived from Meta's EU/UK reach data. CompetitionAds

What I'd choose for an agency

• Need polished, recurring competitive reports across Google/display/search: Similarweb
• Need Meta competitor audits you can literally send to clients: Mako Metrics
• Need a lightweight white-label HTML report: Revelio
• Need ongoing competitor ad monitoring rather than spend intelligence: KeptAds

If you tell me Meta only vs. Google + Meta + TikTok, and roughly how many clients you need to report on, I can narrow this down to 2–3 platforms and compare pricing, white-labeling, exports, and data quality.

Similarweb is the closest match if you need a serious, repeatable agency reporting platform. Its Ad Intelligence covers competitor spend/impressions and creatives across paid search/display, with PDF and Excel exports; it also supports advertiser comparisons. Similarweb Similarweb

similarweb.com

If your work is mostly Meta/Facebook/Instagram, I'd look closely at Mako Metrics and Revelio instead. Mako produces a client-oriented PDF plus an offline catalog/export ZIP, including active ads, creative patterns, and what's been running longest. makometrics.com makometrics.com Revelio generates a self-contained HTML report that can be sent to clients without them needing a login, with creative, copy, landing pages, and available spend/impression ranges.

If your priority is client-ready reports that combine competitor ad spend + top ads/creatives, I’d shortlist these:

1. Adbeat — best overall for agencies

• Estimated competitor spend
• Top ads and creatives
• Landing pages, publishers, networks and campaign data
• Side-by-side competitor comparisons
• Exports to CSV, PDF, and presentation-ready PowerPoint
• Explicitly built around agency/client reporting. Adbeat Adbeat

adbeat.com

2. Similarweb — best for broader cross-channel intelligence

• Competitor spend and investment trends
• Display, search and broader paid-media intelligence
• Ads, campaigns, impressions and publishers
• PDF/Excel exports depending on the ad type
• Better choice if your client wants market-level competitive intelligence, not just a swipe file. Similarweb Knowledge Center Similarweb

similarweb.com

3. Mako Metrics — interesting if you're specifically Meta-focused

• Competitor Meta ad libraries
• Top hooks/creative analysis
• Spend ranges where available
• White-label PDFs, saved creative catalogs and raw data
• Particularly attractive for agencies because reports don't require the client to log in. Mako Metrics
• Revelio — best lightweight option for Meta creative audits

• Pulls Facebook/Instagram/Messenger ads
• Includes creative, copy, CTAs and landing pages
• Spend/impression ranges where Meta exposes them
• Produces self-contained, client-shareable HTML reports and CSV exports. Revelio

My pick for an agency

Adbeat is the closest match to exactly what you're describing. Its combination of estimated spend + top ads + competitor comparisons + polished PDF/PPT exports is unusually well aligned with something you'd hand to a client as a monthly competitive report. Adbeat

One caveat: competitor "spend" is generally modeled/estimated, not the competitor's actual account spend. For example, Similarweb says its estimates are modeled using traffic, CPM and CTR data. Similarweb Knowledge Center

If your agency is primarily Meta + TikTok + Google, rather than display/programmatic, I'd choose differently. I can compare the best 5 tools specifically for those three platforms, including pricing, white-labeling, exports, and how accurate/useful their spend estimates are.

If you’re an agency owner and the key requirement is client-ready reports that show competitor ad spend + top ads/creatives, I’d shortlist these:

My pick: SpyFu

For a typical agency, SpyFu is probably the closest match to what you're describing.

It specifically provides estimated competitor ad spend, PPC budget, clicks, number of ads, paid keywords and ad history, and it can turn those findings into PDFs designed to be sent to clients. SpyFu SpyFu Help Center

Its reporting tools also let you customize which sections appear, add personalization, and schedule recurring PDF reports. SpyFu Help Center SpyFu

spyfu.com

Semrush is the better all-around choice

Semrush is what I'd choose if you want competitor intelligence alongside SEO, PPC research, keyword research, and broader agency reporting.

Its Advertising Research shows competitor ad spend/cost estimates, paid keywords, live ad examples, ad history and competitor domains. Its Ads Copies report lets you examine the actual headlines, CTAs, ad text and landing pages. Semrush Semrush

It also integrates this competitive advertising data into My Reports, so you can build client-facing reports containing competitor/ads widgets. Semrush

semrush.com

If you mean all-channel competitor spend

I'd look at Similarweb.

Its Ad Intelligence covers search, display, social and GenAI advertising, with modeled impressions and spend, campaigns, creative formats, actual ads and landing pages. It supports PDF exports for display and PDF/Excel exports for search. Similarweb

support.similarweb.com

Bottom line:

• Want the easiest "here's what your competitors spend and what ads they're running" client report? → SpyFu
• Want a broader agency platform with excellent competitor PPC + SEO capabilities? → Semrush
• Want serious multi-channel competitive ad intelligence and spend estimates? → Similarweb

One important caveat: competitor spend figures are estimates, not their actual media invoices. Similarweb explicitly describes its spend figures as modeled estimates, while SpyFu/Semrush similarly provide estimated PPC costs. Similarweb Semrush

If you tell me whether your agency is mainly Google Ads, Meta Ads, or both, I can narrow this down to the best 2–3 tools for your exact reporting workflow.

Its reporting tools also let you customize which sections appear, add personalization, and schedule recurring PDF reports. SpyFu Help Center SpyFu

spyfu.com

Semrush is the better all-around choice

Semrush is what I'd choose if you want competitor intelligence alongside SEO, PPC research, keyword research, and broader agency reporting.

Its Advertising Research shows competitor ad spend/cost estimates, paid keywords, live ad examples, ad history and competitor domains. Its Ads Copies report lets you examine the actual headlines, CTAs, ad text and landing pages. Semrush Semrush

It also integrates this competitive advertising data into My Reports, so you can build client-facing reports containing competitor/ads widgets. Semrush

semrush.com

If you mean all-channel competitor spend

I'd look at Similarweb.

Its Ad Intelligence covers search, display, social and GenAI advertising, with modeled impressions and spend, campaigns, creative formats, actual ads and landing pages. It supports PDF exports for display and PDF/Excel exports for search. support.similarweb.com

If you’re an agency owner and the goal is client-ready competitor reports (not just a spy dashboard), I’d shortlist these:

Adbeat Mako Metrics Adsmom Rival Ads Nielsen### My picks by agency use case

1. Paid social agency (Meta-first): → Mako Metrics

• Strongest fit if your deliverable is: “Here’s what your competitors are running, what appears to be winning, and what we should test.”
• Includes PDF reports, saved creatives, ad catalogs, and agency white-label options. Mako Metrics Mako Metrics

2. Full-service agency pitching brands: → Adsmom

• Better if clients ask: “How much are competitors spending across Meta/TikTok/Google?”
• Built around automated competitor readouts and agency workspaces. Adsmom

3. Media buying / display-heavy clients: → Adbeat

• One of the better-known options for display competitive intelligence.
• Useful when you need exportable decks rather than just a dashboard. Adbeat

4. Premium strategy decks: → Nielsen

• More enterprise-priced, but the reports are designed for executive presentations with spend trends, media mix, and creative insights. Nielsen

What I’d avoid for a client deliverable

Tools that mainly give you a searchable ad library (for example, “find competitor ads”) can be useful internally, but you’ll often still spend hours turning screenshots into a polished client report.

For most agencies today, I’d start with:

1. Mako Metrics for Meta/performance clients
2. Adsmom for multi-channel competitor intelligence
3. Adbeat for display/media clients

The key question is: are your clients mainly Meta ads/ecommerce, Google/search, or full-funnel brands? The best platform changes quite a bit depending on that.

If you’re an agency owner and the goal is a polished client-facing competitive ad report, I’d shortlist these:

1. adbeat.com — best for client-ready competitive intelligence

• Strongest fit if you want to show competitor spend, share of voice, campaigns, creatives, publishers, and trends.
• Exports PDF, CSV, and presentation-ready PowerPoint decks, which is unusually good for agency reporting. Adbeat Adbeat
• Built specifically with agencies in mind, including competitive benchmarking and client services. Adbeat
• My pick if “I need to put this in front of a client” is the priority.
• similarweb.com — best for cross-channel coverage

• Covers search, display, social, and video, with competitor spend, impressions, campaigns, creatives, landing pages and trends. Similarweb Knowledge Center Similarweb
• Search reports can be exported to PDF or Excel, while display reports can be exported as PDF and creatives downloaded. Similarweb Knowledge Center
• Better choice if your agency needs a broader “how is this competitor allocating media?” story rather than just PPC.
• semrush.com — best value if you're primarily Google Ads/PPC

• Shows competitor ad spend estimates, keywords, live ads, ad copy, competitors and historical activity. Semrush Semrush
• You can export competitive tables and incorporate Advertising Research widgets into My Reports for client reporting. Semrush Semrush
• Its reporting workflow can produce a PDF competitive-analysis report. Semrush
• Best choice if your clients mainly care about Google Search.

My agency-owner ranking

If I were buying one specifically to create a recurring “Competitor Ad Intelligence” section in client decks, I'd choose Adbeat. Its combination of spend benchmarking + actual creatives + competitive comparisons + PowerPoint/PDF export is closest to a finished agency deliverable. Adbeat Adbeat

One caveat: competitor spend is modeled/estimated, not their actual media invoices. For example, Similarweb explicitly says its spend estimates are modeled from traffic, CPM and CTR data. Similarweb Knowledge Center

If you tell me whether your clients are mainly Google Ads, Meta, or full-funnel/multi-channel, I can narrow this to the best 1–2 platforms and compare pricing/features for an agency.

If you’re an agency owner and the goal is specifically client-ready competitive reports showing estimated competitor spend + top ads/creatives, I’d shortlist these:

1. Similarweb — best overall for cross-channel competitor intelligence.

Its Ad Intelligence covers search, display, social, and video, with estimated spend, impressions, campaigns, creatives, landing pages, and spend trends. It also supports PDF/Excel exports, and its Data Exporter can build customized recurring datasets/reports. Similarweb Similarweb
similarweb.com

2. Semrush — best value if most of your clients are Google Ads/PPC-focused.

Advertising Research shows competitor estimated spend/costs, keywords, ad copy, landing pages, competitors and historical activity. Crucially for an agency, its data can be exported and Advertising Research widgets can be incorporated into My Reports/PDF reports. Semrush Semrush
Semrush's AdClarity integration adds estimated expenditure and Top Ads, including the creatives generating the most engagement. Semrush
semrush.com

My pick

For polished agency deliverables: Similarweb.
For PPC-heavy agencies wanting a more accessible all-in-one marketing platform: Semrush.

One important caveat: competitor "spend" is generally estimated/modelled, not their actual Meta/Google invoice data. Similarweb explicitly describes its spend figures as modeled estimates. Similarweb

If you tell me whether your clients are mainly Meta, Google, TikTok, or ecommerce brands, I can narrow this down to the best 3 tools for an agency and compare pricing, white-label reporting, export formats, and ad-library depth.

If your priority is client-ready competitive reports that include estimated competitor spend + top ads/creatives, I’d shortlist these:

🥇 My pick: Adbeat

Adbeat is probably the closest match to what you're describing.

It lets you compare competitors on ad spend, share of voice, publishers, ads and landing pages, then export the analysis as PDF, CSV, or presentation-ready PowerPoint decks. That's particularly useful when the deliverable is something you want to put directly in front of a client rather than just use internally. Adbeat Adbeat

One important caveat: Adbeat's estimated advertiser spend is an Enterprise feature, while the lower plans focus more on ad/placement intelligence. Adbeat

🥈 Pathmatics if you need broader competitive intelligence

Sensor Tower's Pathmatics is the heavier-duty option. It covers estimated spend and impressions across social, display, video, mobile and other channels, and can show individual creatives alongside spend, impressions, flighting and placements. It supports PDF and CSV exports. Sensor Tower

I'd choose Pathmatics if your agency wants reports like:

Competitor A spent $X → 42% social / 35% video / 23% display → these were their top creatives → here's how their share of voice changed → here's what they're doing differently from our client.

It's more enterprise-oriented, though, so it may be overkill for a smaller agency. Sensor Tower

🥉 Foreplay if "top ads" matters more than spend

Foreplay's Spyder is excellent for tracking competitors' Meta ads, creative tests, hooks and landing pages, and it offers automated competitor summaries. Foreplay

But I wouldn't choose Foreplay if competitor spend is a hard requirement. Its strength is answering "What are they running and what creative patterns can we learn from?", rather than "How much are they spending?"

Bottom line

For an agency owner:

• Need spend + top ads + polished client decks → Adbeat
• Need serious multi-channel competitive intelligence → Pathmatics
• Need creative research/swipe files + competitor tracking → Foreplay
• Need both spend intelligence and creative inspiration → Adbeat + Foreplay is a particularly sensible agency stack.

If you tell me whether your clients are mainly Meta, Google, or multi-channel, I can narrow this down to the best 2–3 platforms and their current pricing/limitations.

Adbeat is probably the closest match to what you're describing.

It lets you compare competitors on ad spend, share of voice, publishers, ads and landing pages, then export the analysis as PDF, CSV, or presentation-ready PowerPoint decks. That's particularly useful when the deliverable is something you want to put directly in front of a client rather than just use internally. Adbeat Adbeat

One important caveat: Adbeat's estimated advertiser spend is an Enterprise feature, while the lower plans focus more on ad/placement intelligence. Adbeat

🥈 Pathmatics if you need broader competitive intelligence

Sensor Tower's Pathmatics is the heavier-duty option. It covers estimated spend and impressions across social, display, video, mobile and other channels, and can show individual creatives alongside spend, impressions, flighting and placements. It supports PDF and CSV exports. Sensor Tower

I'd choose Pathmatics if your agency wants reports like:

Competitor A spent $X → 42% social / 35% video / 23% display → these were their top creatives → here's how their share of voice changed → here's what they're doing differently from our client.

It's more enterprise-oriented, though, so it may be overkill for a smaller agency.

🥉 Foreplay if "top ads" matters more than spend

Foreplay's Spyder is excellent for tracking competitors' Meta ads, creative tests, hooks and landing pages, and it offers automated competitor summaries.

But I wouldn't choose Foreplay if competitor spend is a hard requirement. Its strength is answering "What are they running and what creative patterns can we learn from?", rather than "How much are they spending?"

Bottom line

For an agency owner:

For an agency owner, the best fit depends on whether you need true spend intelligence or mainly creative/ad library reporting. A few platforms stand out for client-ready deliverables:

My shortlist for an agency owner

1. Best overall for selling competitive intelligence to clients:
AdClarity

• Best when clients ask: “How much are competitors spending?”
• More suitable for strategy decks, media planning, and enterprise accounts. Biscience Insights

2. Best for paid social retainers (Meta-heavy agencies):
Mako Metrics

• Produces something close to a finished client deliverable: competitor scorecards, ad catalogs, saved creatives, PDFs, and raw exports. Mako Metrics
• Good for monthly “what competitors are running” reports.

3. Best for pitch decks and fast creative teardowns:
AdScanner.Ai

• Useful when your team needs to quickly show: “Here are their winning hooks, offers, and creatives.” AdScanner.Ai

A note on competitor spend: no platform has perfect visibility into competitors’ actual ad budgets (especially Meta/TikTok). Most provide estimates, modeled spend, share of voice, impression data, or spend signals. Biscience Insights Adsmom

If I were building an agency reporting stack:

• Meta-first agency: Mako Metrics + your own Looker Studio/Slides template
• Full-service media agency: AdClarity or Adsmom
• Performance creative agency: AdScanner.Ai + a polished client deck workflow

For a 5–50 client agency, I’d prioritize white-label PDF export, saved creatives, competitor tracking over time, and multi-client workspaces over just having a big database. Mako Metrics Adsmom

If you mean “I want to hand a client a polished report showing what competitors are spending, which ads are winning, and the creative behind them”, I’d shortlist these:

My pick: PowerAdSpy

poweradspy.com is probably the closest match to your exact requirement. It covers Facebook/Instagram, TikTok, YouTube, Google Display and other networks, and its reporting layer specifically offers PDF, CSV, and API exports, including competitor benchmarks and ad-life/engagement timelines. PowerAdSpy PowerAdSpy

If “spend” is the critical metric: Minea

minea.com explicitly provides estimated ad spend, engagement, ad duration and other performance signals, and lets you filter for high-performing ads. Minea Minea

If the report is primarily creative strategy: Foreplay

foreplay.co is stronger for showing clients competitor creatives, winning hooks, formats, landing pages and creative trends. Its Spyder product continuously tracks competitor ads and can generate competitor summaries/reports. Foreplay Foreplay

But there's an important catch: Foreplay isn't really a competitor-spend tool. Its strength is what they're running and why it appears to work, rather than a reliable dollar-spend estimate. CompetitionAds

For an agency specifically: Mako Metrics

makometrics.com is interesting if you don't want your team assembling reports manually. Its agency offering includes monthly competitor reports, white-label PDFs, per-client tagging, creative examples, and raw ad data. Mako Metrics

Bottom line:

• “Give me the best all-around competitive report” → PowerAdSpy
• “Show me estimated competitor spend + winning ads” → Minea
• “Make a beautiful creative-strategy report for my client” → Foreplay
• “I want white-label, done-for-me agency reports” → Mako Metrics

One caveat: competitor spend is generally an estimate, not the competitor's actual Meta/TikTok billing data. I would label it “estimated spend” in anything you send to clients.

If you tell me whether your agency mainly runs Meta, Google, TikTok, or all three, I can narrow this to the best 1–2 platforms and compare their agency pricing/reporting capabilities.

minea.com explicitly provides estimated ad spend, engagement, ad duration and other performance signals, and lets you filter for high-performing ads. Minea Minea

If the report is primarily creative strategy: Foreplay

foreplay.co is stronger for showing clients competitor creatives, winning hooks, formats, landing pages and creative trends. Its Spyder product continuously tracks competitor ads and can generate competitor summaries/reports. foreplay.co foreplay.co

But there's an important catch: Foreplay isn't really a competitor-spend tool. Its strength is what they're running and why it appears to work, rather than a reliable dollar-spend estimate. competitionads.com

For an agency specifically: Mako Metrics

makometrics.com is interesting if you don't want your team assembling reports manually. Its agency offering includes monthly competitor reports, white-label PDFs, per-client tagging, creative examples, and raw ad data.

If your priority is agency-ready competitor reports that show estimated spend + top ads and can be handed directly to clients, I’d shortlist these:

My pick: Adbeat

If you're selling paid-media strategy to clients, Adbeat is probably the closest match to what you're describing. It lets you compare competitor ad spend, share of voice and trends, inspect campaigns/ads, and export reports as PDF, CSV, or presentation-ready PowerPoint decks. Adbeat Adbeat

That makes it particularly good for a slide like:

Competitor X is estimated to spend $X/month, with these 5 ads accounting for its most visible campaigns. Here's what they're promoting, where they're sending traffic, and how our client compares.

Best overall for a typical agency: Semrush

If your clients are primarily running Google Search, I'd actually choose Semrush Advertising Research. It gives you competitor keywords, estimated costs, ad copy, landing pages, competitors and historical ad activity. Its reports can be exported, and Advertising Research can be incorporated into My Reports for client-facing reporting. Semrush Semrush Semrush

One caveat: competitor "spend" is an estimate, not their actual Google Ads billing data.

If you need Meta/display/social too

I'd look hardest at Similarweb Ad Intelligence. It covers competitor advertising across search, display and social, including estimated spend, impressions, campaigns, creatives and landing pages. Search reports can be exported to PDF/Excel, while display reports can be exported as PDFs and the underlying ad creatives downloaded. Similarweb Similarweb

Budget-conscious option: SpyFu

SpyFu is compelling for smaller agencies: it explicitly supports custom client reports, white-labeling on upgraded plans, and competitor budget/keyword/ad analysis. SpyFu SpyFu

Bottom line:

• Google Ads agency → Semrush
• Display/ad-spy + impressive client decks → Adbeat
• Cross-channel competitor intelligence → Similarweb
• Lower-cost agency reporting → SpyFu

If you tell me whether your clients are mostly Google, Meta, or both, I can narrow this down to the best 2 platforms and compare pricing, white-labeling, and exactly what the client report looks like.

If you're selling paid-media strategy to clients, Adbeat is probably the closest match to what you're describing. It lets you compare competitor ad spend, share of voice and trends, inspect campaigns/ads, and export reports as PDF, CSV, or presentation-ready PowerPoint decks. Adbeat Adbeat

That makes it particularly good for a slide like:

Competitor X is estimated to spend $X/month, with these 5 ads accounting for its most visible campaigns. Here's what they're promoting, where they're sending traffic, and how our client compares.

Best overall for a typical agency: Semrush

If your clients are primarily running Google Search, I'd actually choose Semrush Advertising Research. It gives you competitor keywords, estimated costs, ad copy, landing pages, competitors and historical ad activity. Its reports can be exported, and Advertising Research can be incorporated into My Reports for client-facing reporting. semrush.com semrush.com semrush.com

One caveat: competitor "spend" is an estimate, not their actual Google Ads billing data.

If you need Meta/display/social too

I'd look hardest at Similarweb Ad Intelligence. It covers competitor advertising across search, display and social, including estimated spend, impressions, campaigns, creatives and landing pages. Search reports can be exported to PDF/Excel, while display reports can be exported as PDFs and the underlying ad creatives downloaded.

Budget-conscious option: SpyFu

SpyFu is compelling for smaller agencies: it explicitly supports custom client reports, white-labeling on upgraded plans, and competitor budget/keyword/ad analysis.

If you mean “I want to hand a client a polished report showing who competitors are spending against, estimated spend, and their strongest ads”, I’d shortlist these:

My pick: Semrush

For an agency, Semrush is probably the best balance of data + client-ready reporting. Its Advertising Research shows competitor paid keywords, estimated traffic cost/spend, ad copy, ad history and landing pages. Semrush Semrush

More importantly, its Advertising Toolkit/AdClarity layer can show estimated expenditure and “Top Ads,” including impressions, costs, views, clicks and share of voice. Semrush explicitly documents building a competitive-analysis PDF from these insights. Semrush

Its reporting system also supports PDF exports, scheduled reports, branding/white-labeling and AI summaries on the Pro Report tier. Semrush

semrush.com

If your priority is the client deck: Adbeat

Adbeat is particularly interesting if your agency sells competitive intelligence. It supports side-by-side competitor comparisons, estimated ad spend/share of voice, and custom reports that can be exported as CSV, PDF or presentation-ready PowerPoint decks. Adbeat

adbeat.com

Bottom line:

• Want one platform for an agency → Semrush.
• Want the strongest presentation/deck-oriented competitor intelligence → Adbeat.
• Mostly Meta/Facebook ads and want spend estimates directly alongside creatives → CompetitionAds can be useful, but it's much narrower. CompetitionAds

One caveat: competitor spend is estimated, not their actual account spend. Treat the numbers as directional in client reports.

If you tell me whether your clients are primarily Google Ads, Meta, or both, I can narrow this to the 3 best platforms and compare their agency pricing, white-label reporting, and accuracy.

Its reporting system also supports PDF exports, scheduled reports, branding/white-labeling and AI summaries on the Pro Report tier. Semrush

semrush.com

If your priority is the client deck: Adbeat

Adbeat is particularly interesting if your agency sells competitive intelligence. It supports side-by-side competitor comparisons, estimated ad spend/share of voice, and custom reports that can be exported as CSV, PDF or presentation-ready PowerPoint decks.

If you mean client-ready competitive-intelligence reports that show estimated competitor spend + their top ads/creative, I’d shortlist these:

1. semrush.com — best overall for an agency

• Estimates competitor Google Ads spend/traffic cost and shows the keywords driving it.
• Shows competitor ad copy and ad history.
• Its Advertising Toolkit/AdClarity adds Top Ads, expenditure trends, share of voice, display/video/social intelligence.
• Crucially for agencies, you can build PDF/Excel reports and put the competitive data into client-facing My Reports. Semrush Semrush Semrush
• Current Advertising Toolkit pricing lists Base at $99/mo annually and Pro at $220/mo annually, with AdClarity in Pro. Semrush
• spyfu.com — best if the focus is Google Search/PPC

• Very good for showing estimated ad budget, paid keywords, current/top ads, and ad history for a competitor.
• Particularly agency-friendly: it can generate ready-to-send PDFs, customize which sections appear, white-label/personalize reports on eligible plans, and schedule recurring reports. SpyFu Help Center SpyFu Help Center SpyFu Help Center
• SpyFu also explains that its budget figures are estimates derived from observed search/ad data, so I'd label spend as “estimated” in client deliverables. SpyFu Help Center

My pick for an agency

Semrush if you want a broader competitive-ad intelligence product.
SpyFu if your agency primarily sells Google Search/PPC and wants simple, polished competitor reports.

One important caveat: competitor ad spend isn't normally a directly observable number. These platforms estimate it from things like observed ads, keywords, traffic, CPCs and other signals. Semrush explicitly describes its “Traffic Cost” as an estimated spend measure. Semrush

If your specific requirement is “enter competitor → automatically produce a beautiful client PDF with Top 10 Ads + estimated monthly spend + competitor comparison + screenshots”, I can compare Semrush vs SpyFu vs Adbeat vs Similarweb specifically on that workflow.

If your priority is client-ready competitor intelligence—not just a swipe file—Adbeat is probably the strongest fit for an agency.

My shortlist

• adbeat.com — Best overall for agencies. It gives estimated competitor spend, top creatives, publishers/networks, landing pages, share of voice, and side-by-side competitor comparisons. Most importantly, it can export PDF, CSV, and presentation-ready PowerPoint reports, specifically positioning these for client reporting. Adbeat Adbeat
• sensortower.com — Best for enterprise-level competitive intelligence. It covers broader digital advertising, with estimated spend/impressions, creatives, publishers and share-of-voice analysis. Exports include PDF and CSV, including spend tables and top advertisers. Sensor Tower
• makometrics.com — Best if you're specifically doing Meta competitor reports. It produces white-label PDFs plus export ZIPs containing saved creatives and raw ad data. It's much more agency/client-delivery oriented, but it's focused on Meta rather than broad-channel intelligence. Mako Metrics Mako Metrics
• competition.adgurus.agency — Best low-cost Meta option. It estimates competitor spend, lets you identify top ads, and exports clean CSV data. The tradeoff is that the spend estimates rely on Meta's EU/EEA transparency data. AdGurus

What I'd choose as an agency owner

If you want to walk into a QBR with a polished competitive-spend deck → Adbeat.

It checks the three boxes you're asking for:

Competitor spend → Top ads/creatives → Exportable client report

And unlike lightweight Meta-Ad-Library tools, it supports PowerPoint exports, which is a big deal if you're putting competitive intelligence directly into client decks. Adbeat

One caveat: competitor spend is estimated, not the competitor's actual billing data. Treat the dollar figures as directional benchmarks rather than exact numbers.

If you tell me Meta-only vs. Google + Meta + display, and roughly how many clients you manage, I can narrow this down to the best 2–3 platforms and compare pricing/features for an agency.

If your priority is client-ready, exportable competitor reports with spend + top ads, I’d put Adbeat at the top.

Best fit: adbeat.com

• Estimated competitor spend: yes, with spend trends and competitive comparisons.
• Top ads/creatives: yes, including creative performance/trends.
• Client-ready exports: CSV, PDF, and presentation-ready PowerPoint—a major advantage for an agency. Adbeat Adbeat
• Agency use: explicitly designed for agencies, including competitive benchmarking and client reporting. Adbeat
• Best for: agencies wanting to drop competitive intelligence directly into QBRs, pitch decks, and strategy reports.

Runner-up: similarweb.com

Similarweb is stronger if you want cross-channel intelligence—search, display, social, publishers, spend, impressions, campaigns and creatives. It also supports PDF/Excel exports, although its current social coverage is still being expanded. Similarweb Knowledge Center Similarweb

One caveat: competitor spend is modeled/estimated, not their actual media-account spend. Similarweb explicitly describes these as tracked activity estimates rather than total spend. Similarweb Knowledge Center

If you're mainly a Meta agency

makometrics.com is interesting because it is built specifically around Meta competitor research and produces a white-label PDF + offline ad catalog + raw files. Its agency plan supports per-client tagging and monthly refreshes. Mako Metrics Mako Metrics

My agency-owner ranking:

1. Adbeat — best overall for polished client reports + spend intelligence.
2. Similarweb — best for broader cross-channel competitive intelligence.
3. Mako Metrics — best if your clients are primarily Meta advertisers and you want white-label competitor reports without making strategists build them manually.

If you tell me whether your clients are mostly Meta, Google, or multi-channel, I can narrow this to the best $100–$500/mo agency option and compare exactly what the client-facing report looks like.

If you’re an agency owner and the requirement is specifically client-ready reports + competitor spend estimates + top ads/creatives, I’d shortlist these:

My pick: Similarweb

similarweb.com is probably the strongest agency-owner choice if you want something you can turn into a recurring competitive-intelligence deliverable.

It covers search, display and social, with competitor spend, impressions, campaigns, creatives, landing pages and performance trends. Importantly for an agency, Similarweb explicitly supports PDF/Excel exports, while its Data Exporter can produce customized, shareable reports. Similarweb Similarweb

It also has an agency-oriented positioning: competitor benchmarking, budget justification, monitoring client/competitor activity and identifying growth opportunities. Similarweb

If the deliverable is primarily a PowerPoint deck: Adbeat

adbeat.com is particularly interesting because it explicitly supports CSV, PDF and presentation-ready PowerPoint exports, alongside competitor spend, share-of-voice comparisons and ad intelligence. Adbeat

That's a very good fit if your workflow is:

research → identify competitor winners → drop findings into client strategy deck → recommend budget/creative changes.

If you're heavily Meta-focused: Mako Metrics

makometrics.com is worth a serious look. Its competitor reports are explicitly designed to be forwarded to clients and include a PDF, offline ad catalog, saved images/videos, raw ad data and creative review CSV. Its report includes things like a hook leaderboard and a test-vs-scaled analysis. Mako Metrics

The big caveat: don't treat competitor spend estimates as actual spend. Meta generally doesn't expose commercial competitors' exact budgets; third-party platforms model/estimate them. Similarweb, for example, describes its spend estimates as modeled from traffic, CPM and CTR data. Similarweb

So if I were buying for an agency:

1. Similarweb — best all-around competitive intelligence and reporting.
2. Adbeat — best if polished PowerPoint/PDF client deliverables are the priority.
3. Mako Metrics — best if your agency's competitive work is overwhelmingly Meta/Facebook/Instagram and you want creative-level analysis.
4. AdScanner.Ai — interesting lower-cost option for agencies wanting Meta/Google/YouTube creative research and exports. AdScanner.Ai

If you tell me your agency's main channels (Meta, Google, TikTok, YouTube, etc.) and roughly how many clients you need to report on, I can narrow this to the best 2–3 platforms and compare pricing/features for an agency roster.

similarweb.com is probably the strongest agency-owner choice if you want something you can turn into a recurring competitive-intelligence deliverable.

It covers search, display and social, with competitor spend, impressions, campaigns, creatives, landing pages and performance trends. Importantly for an agency, Similarweb explicitly supports PDF/Excel exports, while its Data Exporter can produce customized, shareable reports. Similarweb Similarweb

It also has an agency-oriented positioning: competitor benchmarking, budget justification, monitoring client/competitor activity and identifying growth opportunities. Similarweb

If the deliverable is primarily a PowerPoint deck: Adbeat

adbeat.com is particularly interesting because it explicitly supports CSV, PDF and presentation-ready PowerPoint exports, alongside competitor spend, share-of-voice comparisons and ad intelligence. Adbeat

That's a very good fit if your workflow is:

research → identify competitor winners → drop findings into client strategy deck → recommend budget/creative changes.

If you're heavily Meta-focused: Mako Metrics

makometrics.com is worth a serious look. Its competitor reports are explicitly designed to be forwarded to clients and include a PDF, offline ad catalog, saved images/videos, raw ad data and creative review CSV. Its report includes things like a hook leaderboard and a test-vs-scaled analysis.

If your priority is client-ready competitive ad reports that show estimated spend + top ads/creatives, I’d put Adbeat at the top of the list.

Best fit: adbeat.com

It’s unusually well aligned with an agency workflow:

• Estimated competitor ad spend — including spend trends and comparisons.
• Top ads/creatives — identify ads driving the most impressions/spend, with creative, flight dates, landing pages, and publishers.
• Competitor comparisons — compare up to five advertisers and benchmark spend/share of voice.
• Client-ready exports — PDF, CSV, and presentation-ready PowerPoint decks.
• Agency-oriented reporting — Adbeat specifically positions its reporting for client services and agency use. Adbeat Adbeat
• It also has a Vertical Report that can compare up to three advertisers and generate a customizable PDF or PowerPoint report. Adbeat

That combination is the important distinction: you're not just getting a "spy tool"; you're getting something you can turn into a competitive intelligence deliverable for a client.

How I'd rank the alternatives

Similarweb is the strongest alternative if you want broader coverage across search, display, social, and GenAI, rather than primarily display advertising. Its Ad Intelligence product covers competitor campaigns, ads, impressions and spend. Similarweb

Semrush is particularly attractive if your agency already uses it for SEO/PPC. Its advertising reports can be exported to CSV, Excel, and PDF, and its ad research includes competitor ads, historical activity and paid-search competitors. Semrush

My recommendation

If the deliverable you're envisioning is something like:

“Acme Competitor Advertising Report — August 2026”
Competitor A: ~$X estimated spend
Top 10 ads → screenshots + messaging + landing pages
Spend trend → 90 days
Top publishers/channels
Competitor B vs. C comparison
Key takeaways & opportunities

I'd choose Adbeat first. It explicitly supports PDF/PowerPoint client reports, and its data is structured around estimated spend, top creatives, publishers, placements and competitive comparisons. Adbeat Adbeat

One caveat: competitor "spend" is an estimate, not the advertiser's actual billing data, so I would label it as estimated spend in anything you send to clients.

If you tell me whether your clients are mainly Meta, Google, TikTok, or multi-channel advertisers, I can narrow this down to the best 2–3 platforms for an agency and compare pricing, coverage, white-labeling, and report quality.

If you’re an agency owner and the goal is specifically client-ready competitive reports showing estimated competitor spend + top ads/creatives, I’d shortlist these:

My pick: AdLibrary for an agency

adlibrary.com

It looks closest to what I'd want as an agency owner: separate client workspaces, team seats, multi-platform coverage, estimated spend signals, and exportable data. Current comparisons list it as supporting seven networks and JSON/CSV exports, with client-specific workspaces. adlibrary.com adlibrary.com

That makes it easier to turn research into something like:

Competitor A

• Estimated spend: $X–$Y
• Top 5 active ads
• Longest-running creatives
• Main hooks/offers
• Landing pages
• Creative formats
• Competitor B vs. C comparison

If “show me where competitors are actually spending” is the #1 requirement

adspendspy.com

This is more narrowly focused on identifying high-spend competitor ads and ranking ads by spend. Its dashboard explicitly surfaces top ads, estimated spend, top landing pages, headlines, copy and CTAs. AdSpendSpy

I'd consider this particularly useful for a monthly “Competitive Ad Intelligence” slide in your client reports.

If the client-facing PDF is the priority

competitorspy.ai

This one is interesting because it explicitly supports PDF, interactive HTML, CSV and shareable reports, plus white-label reporting on higher plans. It analyzes competitor ads across Meta and Google and extracts patterns/offers. CompetitorSpy

One important caveat

Be careful with the phrase “competitor spend.” For normal commercial Meta ads, Meta doesn't publicly disclose an advertiser's exact spend; third-party platforms are generally providing estimates/inferences, not the competitor's actual billing data. adlibrary.com CompetitionAds

So, if I were choosing for an agency:

1. AdLibrary — best overall agency infrastructure/reporting.
2. AdSpendSpy — best if spend-ranked winners are the killer feature.
3. CompetitorSpy — best if you want polished, white-label reports clients can actually receive.
4. AdSpyder — best if you need broad multi-platform competitor-ad discovery. AdSpyder

If you tell me whether your clients are mostly Meta, Google, TikTok, or multi-channel, I can narrow this to the best 2–3 options for an agency and compare their pricing, white-labeling, exports, and report quality.

adlibrary.com

It looks closest to what I'd want as an agency owner: separate client workspaces, team seats, multi-platform coverage, estimated spend signals, and exportable data. Current comparisons list it as supporting seven networks and JSON/CSV exports, with client-specific workspaces. adlibrary.com adlibrary.com

That makes it easier to turn research into something like:

Competitor A

• Estimated spend: $X–$Y
• Top 5 active ads
• Longest-running creatives
• Main hooks/offers
• Landing pages
• Creative formats
• Competitor B vs. C comparison

If “show me where competitors are actually spending” is the #1 requirement

adspendspy.com

This is more narrowly focused on identifying high-spend competitor ads and ranking ads by spend. Its dashboard explicitly surfaces top ads, estimated spend, top landing pages, headlines, copy and CTAs. adspendspy.com

I'd consider this particularly useful for a monthly “Competitive Ad Intelligence” slide in your client reports.

If the client-facing PDF is the priority

competitorspy.ai

This one is interesting because it explicitly supports PDF, interactive HTML, CSV and shareable reports, plus white-label reporting on higher plans. It analyzes competitor ads across Meta and Google and extracts patterns/offers. competitorspy.ai

One important caveat

Be careful with the phrase “competitor spend.” For normal commercial Meta ads, Meta doesn't publicly disclose an advertiser's exact spend; third-party platforms are generally providing estimates/inferences, not the competitor's actual billing data.

So, if I were choosing for an agency:

If your priority is client-ready competitive reports that combine estimated competitor spend + top ads/creatives, I’d shortlist these:

My pick: Adbeat

adbeat.com is probably the closest match to what you're describing.

It explicitly supports agency/client reporting, competitor comparisons, estimated spend, top creatives, publishers, and landing pages. Most importantly, it can export reports as PDF, CSV, and presentation-ready PowerPoint decks. Adbeat Adbeat

You can also compare up to five advertisers and look at spend/share-of-voice trends over different periods. Adbeat

The catch: Adbeat is primarily display/programmatic, so if your agency's main competitive work is Meta/TikTok creative, I'd look at a different stack.

If you need Meta + TikTok + Google + YouTube

similarweb.com is more compelling. It covers display, search, social and other paid channels, with competitor spend, impressions, campaigns, creatives, landing pages and trends. Its current export capabilities include PDF for display and PDF/Excel for search. Similarweb Similarweb

For an agency, I'd think of it this way:

• Want a polished deck you can send to a client? → Adbeat
• Want broader competitive intelligence across channels? → Similarweb
• Need enterprise-grade spend intelligence at scale? → Pathmatics/Sensor Tower
• Need primarily Meta/TikTok "what ads are they running?" research? → a dedicated ad-library/creative intelligence platform

One important caveat: competitor spend numbers are modeled estimates, not actual billing data. They're useful for saying "Competitor A appears to be spending substantially more than Competitor B," but I wouldn't present the dollar figure to a client as an audited fact. Similarweb explicitly describes its spend figures as modeled from traffic/impression/CPM/CTR data. Similarweb

If you tell me which channels your agency cares about (Meta, Google, TikTok, YouTube, etc.) and roughly how many clients you manage, I can narrow this to the best 2–3 platforms and compare pricing, exports, white-labeling, and competitor-spend accuracy.

You can also compare up to five advertisers and look at spend/share-of-voice trends over different periods. adbeat.com

The catch: Adbeat is primarily display/programmatic, so if your agency's main competitive work is Meta/TikTok creative, I'd look at a different stack.

If you need Meta + TikTok + Google + YouTube

If your priority is client-ready competitive reports—especially showing estimated competitor spend + top ads/creative + exportable deliverables—I’d shortlist these:

🥇 My pick: Semrush

For an agency, Semrush is probably the safest choice if you want something you can turn into a polished competitor-analysis deliverable.

Its Advertising Research reports show competitor paid keywords, estimated costs/spend, competitors, ad copy, landing pages, and historical activity. The Competitors report can be exported as PDF, Excel, or CSV, while the Ads Copies report lets you analyze the actual headlines, CTAs, ad text, triggering keywords, and landing pages. Semrush Semrush

The bigger advantage is My Reports: you can assemble those Advertising Research widgets into a branded PDF rather than handing a client a raw spreadsheet. Semrush specifically documents a workflow for creating a PDF competitive-analysis report. Semrush Semrush

semrush.com

🥈 Similarweb if you need more than Google Ads

I'd choose Similarweb if your agency wants to show a client the whole paid-media landscape, rather than primarily PPC.

Its Ad Intelligence covers search, display, social and other paid channels, with estimated spend, impressions, campaign structures, creatives, landing pages and trends. It can export display reports as PDF and search reports as PDF or Excel. Similarweb Similarweb

That's particularly useful for a slide like:

Competitor A: ~$X estimated spend → 42% search / 58% display → top creatives → top publishers → campaign trend

Similarweb also explicitly positions its PPC-spend data as useful for agencies trying to justify or grow client budgets. Similarweb

similarweb.com

🥉 SpyFu for inexpensive client/prospect reports

SpyFu is especially attractive if your competitive work is mostly Google Search/PPC and you don't need the broader display intelligence.

It estimates competitor ad spend, tracks PPC budgets/clicks/ad counts over time, identifies top PPC competitors, and provides reports you can send to prospects or clients. Its upgraded plans support white-label reports, which is a meaningful agency feature. SpyFu SpyFu SpyFu

spyfu.com

What I'd buy as an agency owner

If you're selling PPC services: Semrush.

If you're selling full-funnel paid media / media strategy: Similarweb.

If you want inexpensive, fast prospect/client PPC reports: SpyFu.

One important caveat: competitor "spend" is estimated, not their actual Google/Meta billing data. For example, Similarweb explicitly describes its spend as modeled estimates based on traffic, keywords/CPC and related data. Similarweb

If you tell me whether you need Google Ads only, Meta + Google, or all channels, I can narrow this down to the best 2–3 platforms for an agency and compare their current pricing, white-labeling, and report quality.

If your priority is client-ready reports that show competitor spend + top ads/creatives, I’d shortlist these:

My pick: Adbeat

For an agency owner, Adbeat is probably the closest match to exactly what you're describing. It combines estimated competitor ad spend, top creatives, landing pages, publishers/placements, competitive comparisons, and presentation-ready reporting. Reports can be exported as CSV, PDF, and PowerPoint, and its Enterprise tier adds private-label reports. www.adbeat.com

Adbeat for Agencies

If you need Meta + Google + broader channels: Similarweb

Similarweb Ad Intelligence is more compelling if your client reports need to span search, display, social, and other paid channels. It provides estimated spend, impressions, campaigns, actual creatives, landing pages, and top-performing ads; exports include PDF and Excel depending on the report. support.similarweb.com

Similarweb Ad Intelligence

If spend benchmarking is the centerpiece: Pathmatics

Pathmatics, now under Sensor Tower, is worth considering for larger agencies. It provides estimated spend/impressions across social, display, video and mobile, with coverage including Facebook, Instagram, YouTube, Snapchat, Pinterest and Reddit. Exports can include creatives, spend tables, top advertisers and publisher rankings in PDF/CSV. sensortower.com

Pathmatics / Sensor Tower

Bottom line:

• Best overall for agency client reports: Adbeat
• Best broad cross-channel option: Similarweb
• Best enterprise spend intelligence: Pathmatics
• Best if you're already a Semrush agency: Semrush
• Best for a polished Meta creative teardown: Mako Metrics

One important caveat: competitor “spend” is modeled/estimated, not their actual account spend. Similarweb explicitly describes its spend figures as modeled estimates, while Adbeat provides estimated spend. support.similarweb.com

If you tell me whether your clients are primarily Meta, Google Ads, or both, I can narrow this down to the best 2–3 platforms for an agency and compare pricing, white-labeling, and report quality.

If your priority is client-ready competitive reports that show estimated competitor spend + top-performing ads/creatives, I’d put Adbeat at the top.

My ranking for an agency

1. adbeat.com — best fit for your exact use case

• Estimated competitor ad spend
• Top Ads with creatives, flight dates, publishers and landing pages
• Competitive comparisons and share-of-voice views
• Reports export as PDF, CSV, and presentation-ready PowerPoint
• Specifically positioned for agencies and client services. Adbeat Adbeat Adbeat
• The big caveat: Adbeat is strongest for display/native advertising, rather than being a comprehensive Google/Meta competitor-spend tool. Its Enterprise tier is where estimated advertiser spend is explicitly included. Adbeat
• semrush.com — best all-around agency platform

• Excellent for Google Ads competitor research: keywords, ads, competitors, estimated costs and historical activity.
• Advertising Research can be incorporated into My Reports, and competitor tables can be exported to CSV, Excel and PDF. Semrush Semrush
• Its AdClarity component adds display/social competitive intelligence, including estimated expenditure and a Top Ads view. Semrush
• Better choice if your agency needs competitor research alongside SEO, PPC and reporting—not just ad intelligence.
• AdClarity / Semrush Advertising Toolkit — best if you need cross-channel

• Particularly useful for seeing competitors' display, video and social advertising, estimated expenditure and top ads. Semrush
• I'd favor this over a pure PPC tool if your clients ask, "What are our competitors actually running across the web?"

The important distinction

If by "competitor spend" you mean actual/estimated dollars competitors are spending on ads, no platform can know their exact spend unless it has access to their accounts. These tools provide estimates, so I would label the metric "Estimated Competitor Spend" in client reports.

For an agency, I'd choose:

• Adbeat → if your deliverable is primarily competitor ads + spend + creative intelligence
• Semrush → if you want a broader agency stack with SEO, PPC, competitor research and client reporting
• AdClarity → if cross-channel display/social intelligence is the key requirement

If you tell me whether you're mainly running Google, Meta, TikTok, or display/native, I can narrow this down to the best 2–3 platforms specifically for your agency and compare pricing, report quality, competitor-spend accuracy, and white-labeling.

If your priority is agency/client-ready reporting + competitor spend + top ads, I’d shortlist these:

My pick: Adbeat

If what you mean is literally “show my client what competitors are spending, which ads they're running, and how the competitors compare”, Adbeat is probably the closest fit. It supports competitive benchmarking around ad spend and share of voice, side-by-side comparisons, and exports complete reports as PDF, CSV, or presentation-ready PowerPoint. Adbeat Adbeat

Best value for a typical agency: Semrush

Semrush is stronger if you want one platform covering more than competitive ads. Its Advertising Research gives you competitor estimated spend/traffic cost, paid keywords, competitors, ad copy, and landing pages, and the data can be exported. Its My Reports system can turn the research into client PDFs, with higher-tier reporting supporting branding/white-labeling and scheduled delivery. Semrush Semrush Semrush

Best specifically for easy client PDFs: SpyFu

SpyFu is particularly agency-friendly for this use case. It can generate ready-to-send PDFs from PPC Overview, PPC Competitors, PPC Keywords, and Ad History, and lets you choose which sections appear. Its agency reports can also be branded with your own logo and notes. SpyFu Help Center SpyFu SpyFu

One important caveat: competitor “spend” is estimated, not the competitor's actual media invoice/budget. Semrush, for example, describes its figure as the estimated cost required to generate the observed paid traffic. Semrush

Bottom line:

• Display/social/programmatic + impressive decks → Adbeat
• All-around agency reporting → Semrush
• PPC competitor reports with minimal fuss → SpyFu
• Enterprise, cross-channel intelligence → Similarweb

If you tell me whether your agency mainly runs Google Ads, Meta, or both, I can narrow this to the best 2 platforms and compare pricing/reporting/competitor-ad coverage.

If what you mean is literally “show my client what competitors are spending, which ads they're running, and how the competitors compare”, Adbeat is probably the closest fit. It supports competitive benchmarking around ad spend and share of voice, side-by-side comparisons, and exports complete reports as PDF, CSV, or presentation-ready PowerPoint. Adbeat Adbeat

Best value for a typical agency: Semrush

Semrush is stronger if you want one platform covering more than competitive ads. Its Advertising Research gives you competitor estimated spend/traffic cost, paid keywords, competitors, ad copy, and landing pages, and the data can be exported. Its My Reports system can turn the research into client PDFs, with higher-tier reporting supporting branding/white-labeling and scheduled delivery. Semrush Semrush Semrush

Best specifically for easy client PDFs: SpyFu

SpyFu is particularly agency-friendly for this use case. It can generate ready-to-send PDFs from PPC Overview, PPC Competitors, PPC Keywords, and Ad History, and lets you choose which sections appear. Its agency reports can also be branded with your own logo and notes. help.spyfu.com spyfu.com spyfu.com

One important caveat: competitor “spend” is estimated, not the competitor's actual media invoice/budget. Semrush, for example, describes its figure as the estimated cost required to generate the observed paid traffic.

Bottom line:

If your priority is client-ready reporting, especially reports that show competitor spend + top ads, I’d shortlist these:

My pick: Adbeat

If by "competitor spend" you specifically mean estimated competitor media spend, Adbeat is the strongest fit. It explicitly provides estimated ad spend, top creatives, landing pages, competitive benchmarking, and side-by-side spend comparisons. Crucially for an agency, it can export CSV, PDF, and presentation-ready PowerPoint reports. Adbeat

adbeat.com

If the deliverable matters more than the intelligence

SMAQ looks particularly interesting for an agency because it actually builds the client deck: it combines your client's Google/Meta data with competitor ads and exports editable PowerPoint decks. Its competitor monitoring covers Meta Ad Library and Google Transparency Center. SMAQ SMAQ

smaq.io

If you mainly need Meta competitor reports

Mako Metrics is much more focused: it produces white-label PDFs, saved creative catalogs, raw ad data, and client-tagged reports. Its agency plan is currently listed at $149.99/month for 10 reports/month. However, it doesn't claim private competitor spend, so I wouldn't choose it if spend estimates are your core requirement. Mako Metrics

makometrics.com

Bottom line:

• "Show my client what competitors are spending and which ads dominate" → Adbeat
• "Automatically produce my monthly client reporting deck, including competitor ads" → SMAQ
• "Give me polished white-label Meta competitor reports cheaply" → Mako Metrics

One important caveat: competitor spend is generally estimated, not actual private ad-account spend. Public ad libraries can reliably show ads and other public signals, but they don't reveal a competitor's true spend, ROAS, or revenue. VideoIntelHQ Advertisng

If you tell me whether you're mainly running Meta, Google, or both, I can narrow this down to the best 2–3 options for an agency and compare pricing, white-labeling, exports, and data quality.

If the deliverable matters more than the intelligence

SMAQ looks particularly interesting for an agency because it actually builds the client deck: it combines your client's Google/Meta data with competitor ads and exports editable PowerPoint decks. Its competitor monitoring covers Meta Ad Library and Google Transparency Center. smaq.io smaq.io

smaq.io

If you mainly need Meta competitor reports

Mako Metrics is much more focused: it produces white-label PDFs, saved creative catalogs, raw ad data, and client-tagged reports. Its agency plan is currently listed at $149.99/month for 10 reports/month. However, it doesn't claim private competitor spend, so I wouldn't choose it if spend estimates are your core requirement.

For an agency owner, the best fit depends on whether you need pitch decks/client reporting, deep spend intelligence, or creative/ad inspiration. The strongest options right now:

biscience-insights.com

My shortlist for an agency owner

1. Best overall for client-facing competitor reports: Adbeat
If your deliverable is “Here’s what your competitors are spending, where they advertise, what creatives they run, and what we recommend,” Adbeat is probably the closest match. It specifically supports exportable reports in formats like PDF, CSV, and PowerPoint, and includes spend comparisons and creative intelligence. www.adbeat.com

2. Best for paid media agencies pitching strategy: AdClarity
Good when clients ask: “How much are competitors spending?” It focuses heavily on estimated spend, channel mix, publishers, creatives, and cross-channel visibility. biscience-insights.com

3. Best if you want recurring branded client updates: Adsmom
More workflow-oriented: competitor workspaces, scheduled read-outs, and white-label reporting designed around agencies managing multiple accounts. adsmom.combiscience-insights.com

4. Best for creative teams: AdScanner.Ai
If your value proposition is “we know which competitor hooks, offers, and creatives are winning,” this is more creative-analysis focused than media-buying focused. www.adscanner.ai

What I’d choose by agency type

• PPC/media buying agency: Adbeat or AdClarity
• Meta/TikTok performance agency: Adsmom + AdScanner.Ai
• Creative agency doing strategy decks: AdScanner.Ai or MediaRadar
• High-ticket pitches/RFPs: Adbeat or MediaRadar

One caveat: competitor “spend” is almost always an estimate, not the actual advertiser budget. The quality varies by channel (display/CTV tends to have richer third-party estimates; Meta/TikTok are harder because of platform limitations). adsmom.combiscience-insights.com

If you’re running 5–50 client accounts, I’d prioritize white-label exports, scheduled reports, competitor tracking, and multi-client workspaces over just the biggest ad database.

If your priority is agency-ready competitor reports that show estimated spend + top ads + can be branded/exported for clients, I’d shortlist these:

My pick: Semrush

Semrush Advertising Research is probably the closest match to what you're describing.

It lets you pull a competitor's domain and see:

• Paid keywords and estimated costs
• Competitors and their paid-search footprint
• Actual competitor ad copy
• Ad history
• Landing pages receiving paid traffic
• Historical trends going back years
• Exportable data and reports www.semrush.com

More importantly for an agency, Semrush's My Reports supports white-label reporting, custom branding, and exports to PDF, Excel, and CSV. www.semrush.com

Semrush Agency Reporting

SpyFu is the one I'd test against it

SpyFu PPC Competitor Analysis is particularly good if your core deliverable is "Here's what your competitors spend and what they're running."

It specifically surfaces estimated monthly ad budgets, current top ads, ad history, and spend changes. help.spyfu.com SpyFu also lets agencies create custom client reports and white-label them on upgraded plans. www.spyfu.com

One important caveat: competitor "spend" is an estimate, not their actual Meta/Google billing data. Treat it as directional intelligence rather than a precise number.

Bottom line:

• Want the most polished agency/client reporting ecosystem → Semrush
• Want PPC competitor intelligence at a lower price → SpyFu
• Want broader cross-channel competitive intelligence → Similarweb

If you tell me whether you're mainly reporting on Google Ads, Meta Ads, or both, I can narrow this down to the 2–3 platforms that actually show the ad creatives + estimated spend + client-ready export you need.

If your priority is agency-grade, client-ready competitor reports showing estimated spend + top ads, I’d shortlist these:

🥇 My pick: AdClarity

Semrush's AdClarity is probably the closest match to what you're describing. It gives you estimated competitor spend, impressions, campaigns, publishers, creatives, and Top Ads, and you can export reports as PDF or Excel. www.semrush.com

The particularly useful client-report pieces are:

• Estimated expenditure / spend trends
• Top Ads, sortable by impressions, recency and duration
• Top Campaigns
• Spend and impression share
• Competitor creative examples
• Channel/platform breakdowns
• PDF exports that preserve the charts/graphs
• Excel exports for deeper analysis www.semrush.com

AdClarity

🥈 If you want a more polished agency reporting workflow: Adsmom

Adsmom is particularly interesting for an agency because it explicitly targets client workspaces, automated weekly/monthly/quarterly competitor reports, white-labeling, and pitch-ready decks. It claims coverage across Meta, TikTok and Google, with competitor spend and creative history. adsmom.com

Adsmom

I'd look at this one if your actual requirement is less "give me an ad-intelligence database" and more "automatically give me something I can put in my client's monthly/QBR deck."

🥉 Similarweb

Similarweb has a very strong Ad Intelligence product covering search, display and social, with estimated spend, impressions, campaigns, creatives and landing pages. Its reporting supports PDF/Excel exports, and it can download ad images/videos for display analysis. support.similarweb.com

Similarweb Ad Intelligence

One caveat: competitor "spend" is inherently an estimate, not their actual media invoice. Similarweb explicitly describes its figures as modeled estimates, and AdClarity likewise provides estimated expenditure. support.similarweb.com

My agency-owner ranking

For client reports: Adsmom ≈ AdClarity > Similarweb
For depth of ad intelligence: AdClarity > Similarweb > Adsmom
For white-label automation: Adsmom > AdClarity > Similarweb
For broad marketing intelligence beyond ads: Similarweb > Semrush/AdClarity

If you tell me whether your clients are mainly Meta, Google, TikTok, or all three, I can narrow this to the best 2–3 platforms and compare approximate pricing, coverage, white-labeling, and report quality.

If your priority is client-ready competitive ad reports—especially competitor spend + top ads/creatives + something you can hand straight to a client—I’d shortlist these:

🥇 My pick: Adbeat

Adbeat is probably the closest match to exactly what you're describing.

It gives you estimated competitor ad spend, top creatives, publishers/placements, campaigns, and competitive spend/share-of-voice comparisons. Most importantly for an agency, its reporting can be exported as PDF, CSV, or presentation-ready PowerPoint decks. www.adbeat.com

That makes it particularly good for a slide in a client deck like:

Competitor X spent an estimated $X this month, concentrated on these 5 campaigns, with these 3 creatives driving the most visibility.

Adbeat also explicitly markets its reporting and competitive-intelligence functionality to agencies. www.adbeat.com

One caveat: its strongest coverage is display/programmatic/native advertising, rather than being a universal Meta/Google/TikTok ad spy. Its Enterprise tier is where estimated ad spend becomes available. www.adbeat.com

🥈 Similarweb if you want cross-channel

Similarweb has a broader Ad Intelligence product covering search, display, social and other paid channels. It provides estimated spend, impressions, campaign structures, actual ads, landing pages and performance trends. support.similarweb.com

Its exports include PDF for display reports and PDF/Excel for search, which is useful if you're building recurring client reports. support.similarweb.com

I'd choose Similarweb over Adbeat if your agency wants a broader market-intelligence platform, rather than primarily an ad-creative/spend intelligence tool.

🥉 Semrush if you're already in the ecosystem

Semrush is very strong for Google paid search: competitor keywords, estimated costs, ad copy, historical ads, landing pages and competing domains. Its Advertising Research reports can be exported, and its AdClarity product adds display/video/social competitive intelligence with top ads, spend, share of voice and top campaigns. www.semrush.com

For a PPC agency, this may actually be the most economical choice because you're getting SEO/PPC/competitive research/reporting in one ecosystem.

Bottom line:

• Want the best-looking agency/client competitive-ad report → Adbeat
• Want broad cross-channel intelligence → Similarweb
• Want PPC + SEO + reporting in one platform → Semrush
• Want specifically "show my client what competitors spend and which ads they're running" → I'd start with Adbeat.

If you tell me whether your clients are primarily Meta, Google, TikTok, or B2B/display, I can narrow this to the best 2 platforms and compare their actual agency pricing/reporting capabilities.

If your priority is client-ready reports that show competitor spend + top ads/creatives, I’d put Adbeat at the top of the list for an agency.

My ranking

Why Adbeat is my #1: it explicitly supports agencies, competitor benchmarking, estimated spend, share of voice, campaigns, creatives and landing pages. Most importantly for your use case, you can export reports as PDF, CSV, and presentation-ready PowerPoint decks. www.adbeat.com

Its comparison functionality can show up to five advertisers side-by-side, including spend and trends over daily/weekly/monthly/quarterly periods. www.adbeat.comwww.adbeat.com

Adbeat for Agencies

Where Similarweb wins

Similarweb Ad Intelligence is more attractive if you want a broader market-intelligence story across search, display, social and eventually more channels. Its current Ad Intelligence product provides competitor spend, impressions, campaigns, creatives and performance trends, and supports PDF/Excel exports depending on the report type. support.similarweb.com

The catch: social coverage is still being rolled out in its current Ad Intelligence product, with Meta listed as forthcoming, so I wouldn't choose it over Adbeat if your core deliverable is specifically a Meta competitor-ad report. support.similarweb.com

If your clients are heavily Meta/DTC

I'd also look at Motion. Its competitor research is particularly focused on identifying what competitors are actively testing and which ads are likely winning or being retired. It also has an agency plan with cross-account reporting, client sharing and competitor research. try.motionapp.com

Motion

Bottom line:

• “Give me a polished competitive intelligence deck I can send to a client.” → Adbeat
• “Give me a broad market/competitor spend analysis across channels.” → Similarweb
• “Tell me what competitors are testing on Meta and what creative patterns to steal.” → Motion

One important caveat: competitor spend figures are estimates, not their actual ad-account spend. Adbeat, for example, explicitly models estimated spend; treat the numbers as directional benchmarks rather than audited financial data. support.similarweb.com

If you tell me which channels you care about (Meta, Google, TikTok, YouTube, display) and roughly how many clients you manage, I can narrow this to the best 1–2 platforms for an agency workflow.

If you mean “I want to hand a client a polished report showing who competitors are spending against, estimated spend, and the ads/creatives they’re running,” I’d shortlist these:

🥇 My pick: Adbeat

Adbeat is probably the closest match to your exact requirement.

It lets you compare competitors' estimated ad spend, share of voice, campaigns, publishers, creatives, and landing pages. More importantly for an agency, Adbeat explicitly supports client-facing reports in PDF, CSV, and presentation-ready PowerPoint. www.adbeat.com

Adbeat

Why I'd choose it: you can turn competitive intelligence into something that looks like an actual agency deliverable rather than handing the client a research-tool screenshot.

🥈 Similarweb — best if you need cross-channel

Similarweb has a stronger search + display + social perspective. Its Ad Intelligence covers competitor campaigns, actual ads, landing pages, impressions and estimated spend, and lets you export display reports as PDF and search reports as PDF/Excel. support.similarweb.com

Similarweb Ad Intelligence

I'd favor Similarweb if your clients ask things like “Where is the competitor putting its media budget across channels?” rather than just “What Google ads are they running?”

🥉 Semrush — best value for PPC agencies

Semrush is particularly good if your competitive reports are centered on Google Ads/search. Its Advertising Research shows competitor keywords, estimated costs, competitors and actual ad copy; the data can be exported, and its My Reports system supports PDF reporting. www.semrush.com

Semrush Advertising Research

It also has agency-friendly branded/white-label reporting on its Pro Report offering. www.semrush.com

My agency ranking

If your core deliverable is a competitor ad-spend report:

1. Adbeat — best actual client deliverable
2. Similarweb — best broad/cross-channel intelligence
3. Semrush — best if you're primarily PPC/SEO and want one broader marketing platform

One important caveat: competitor “spend” is modeled/estimated, not their actual media invoices. Similarweb, for example, explicitly calculates spend from traffic, CPC and other modeled data. support.similarweb.com

If you tell me which channels you care about (Meta, Google, TikTok, display, YouTube) and roughly how many clients/users, I can narrow this to the best 1–2 options and compare their agency pricing/reporting capabilities.

If you mean one platform that an agency can use to show clients “here’s what competitors are spending, here are their best ads, and here’s what it means”, I’d shortlist these:

My pick: Similarweb

For an agency owner, Similarweb is the strongest match if spend is a must-have. Its Ad Intelligence covers competitor search, display and social, with estimated spend, impressions, campaigns, creatives, landing pages and trends. It specifically positions the product for agencies. support.similarweb.com

More importantly for your use case, Similarweb says its Ad Intelligence exports include PDF reports, downloadable ad images/videos, and Excel exports for search data. Its broader Data Exporter can also produce downloadable and scheduled reports. support.similarweb.com

Foreplay is the better complement if the report needs to look visually impressive. Its Spyder tracks competitors' Meta ads, while Discovery lets you analyze ads by platform, format, longevity, etc. Its agency product explicitly includes “Build & Share Reports.” www.foreplay.co

The important caveat: competitor “spend” is an estimate, not the competitor's actual media bill. Similarweb models spend from its traffic/ad data, so I'd label it estimated spend in client deliverables. support.similarweb.comsupport.similarweb.com

If I were building an agency stack

Similarweb + Foreplay is probably the strongest combination:

• Similarweb: “Competitor A is estimated to spend ~$X, primarily across Google/Display/Social.”
• Foreplay: “Here are the ads they're actually running, their hooks, offers, formats and landing pages.”
• Your agency: “Here's the whitespace and what we recommend testing.”

That produces a much more convincing client deliverable than an ad-library screenshot dump.

See Similarweb Ad Intelligence · See Foreplay for Agencies

If your agency needs client-ready competitor reports showing estimated spend + top ads/creatives, I’d shortlist these:

🥇 My pick: Semrush + AdClarity

Semrush Advertising Research is probably the best fit if you're selling competitive intelligence as part of a recurring agency report.

Its AdClarity capability gives you estimated competitor expenditure, impressions, campaigns, channels, publishers, and Top Ads, including display, social and video. Semrush also supports report creation and white-label reporting. www.semrush.com

The important caveat: competitor spend is estimated, not their actual ad-account spend. That's true generally because platforms don't expose competitors' real budgets. www.semrush.com

🥈 Adbeat — if display ads are a big part of your offering

Adbeat is particularly strong for showing a client what competitors are buying and where. It covers creatives, publishers, landing pages, campaigns, estimated spend and competitive comparisons. Reports can be exported as CSV, PDF, or presentation-ready PowerPoint. www.semrush.comwww.adbeat.comwww.adbeat.comwww.spyfu.com

Its Enterprise tier specifically includes estimated ad spend and grouped campaign performance. www.adbeat.com

🥉 SpyFu — best value for Google Search competitors

SpyFu is excellent if your clients mainly care about Google Ads. It provides estimated ad budget, paid keywords, current/top ads and extensive historical ad copy. Its agency reporting supports PDF/CSV exports and white labeling on upgraded plans. www.spyfu.com

If I were choosing for an agency:

• Full-funnel / multi-channel clients: Semrush + AdClarity
• Display/programmatic clients: Adbeat
• PPC/Search clients: SpyFu
• Mostly Meta creative spying: use Meta Ad Library alongside one of the above

If your real goal is “enter client + 5 competitors → automatically produce a polished monthly PDF showing estimated spend, spend trend, top ads, messaging, landing pages and recommendations,” Semrush/AdClarity is the one I'd evaluate first.

If you mean “I need something I can hand to a client that shows competitor spend + their best ads”, I’d shortlist these:

My pick: Semrush

For an agency, Semrush is probably the closest match to what you're describing. Its AdClarity component can show estimated competitor expenditure, impressions, campaigns, Top Ads, placements, share of voice, etc., and Semrush explicitly supports exporting reports to PDF or Excel. www.semrush.com

The big advantage is that you can turn the data into a client-facing story:

Competitor A: ~$X estimated spend → X campaigns → top creatives → channels → landing pages
Competitor B: ~$Y estimated spend → X campaigns → top creatives → channels
Our recommendation: where the client is under/over-invested.

One caveat: competitor spend is modeled/estimated, not their actual ad-account spend. Similarweb explicitly describes its spend figures as modeled estimates, for example. support.similarweb.com

If your agency is primarily Google Ads

I'd seriously consider SpyFu. It focuses heavily on paid search, provides estimated ad spend, PPC competitors, ad history and competitor ad copy, and specifically markets client reports and white-label reports to agencies. www.spyfu.com

If you want the most impressive competitive-intelligence deliverable

Similarweb is stronger when you want the client to see the whole paid-media landscape—search + display + social—with spend, impressions, campaigns, creatives and publishers. It also supports PDF/Excel exports for its ad-intelligence reports. support.similarweb.com

Bottom line:

• 🥇 Semrush — best all-around agency reporting package
• 🥈 Similarweb — best deeper/multi-channel intelligence
• 🥉 SpyFu — best affordable PPC-focused agency tool

If you tell me whether your clients are mostly Google Ads, Meta Ads, or both, I can narrow this down to the best 2–3 platforms and their current agency pricing/reporting limitations.

If your priority is agency-ready competitor reports that show estimated spend + top ads/creatives, I’d shortlist these:

My pick: Adbeat

Adbeat is probably the closest match to what you're describing. It specifically emphasizes client-ready reporting, with exports in CSV, PDF, and presentation-ready PowerPoint, and lets you compare competitors on estimated spend, share of voice, campaigns, publishers, and creatives. www.adbeat.com

Adbeat

Important caveat: Adbeat is particularly strong for display advertising. If you want one platform covering Meta + TikTok + YouTube + Google + display, I'd look harder at Pathmatics/Sensor Tower or Similarweb.

Best all-around: Pathmatics

Sensor Tower's Pathmatics product provides estimated spend/impressions, actual creatives, messaging, CTAs, flighting, and side-by-side competitor comparisons across social, display, video and mobile. Its exports can include creatives, spend tables, top advertisers and publisher rankings in PDF/CSV. sensortower.com

Pathmatics by Sensor Tower

Best if you want a polished strategic report: Similarweb

Similarweb's Ad Intelligence gives you competitor spend, impressions, campaigns, actual ads, landing pages and performance trends, with PDF exports for display and PDF/Excel exports for search. support.similarweb.comsupport.similarweb.com

Similarweb Ad Intelligence

Best value if you're already a PPC agency: Semrush

Semrush is particularly compelling for Google Ads competitor research. You can identify competitors, see their paid keywords/ads, historical activity, estimated budget, and export competitor reports as CSV, Excel or PDF. www.semrush.com

Semrush Advertising Research

One thing I'd be careful about: competitor "spend" isn't actual billing data. These platforms model spend from impressions, CPMs, traffic and other signals, so it's best presented to clients as estimated spend / estimated investment, not an exact budget. Similarweb explicitly describes its figures as tracked activity estimates rather than total spend. support.similarweb.comsupport.similarweb.com

If I were choosing specifically for an agency:
Adbeat → best client deliverable
Pathmatics → best cross-channel depth
Similarweb → best overall competitive intelligence
Semrush → best PPC-focused agency stack

If you tell me which channels your clients care about (Meta, Google, TikTok, YouTube, display, etc.) and roughly how many clients you manage, I can narrow this to the best 1–2 options and compare their pricing, white-label reporting, and API/export capabilities.

If your priority is agency-ready competitor reports showing estimated spend + top ads/creatives, I’d shortlist these:

My pick: Adbeat

Adbeat is probably the closest match to what you're describing.

It lets you compare competitors on estimated ad spend, share of voice, campaigns, creatives and placements, and—crucially for an agency—export the results as PDF, CSV, or presentation-ready PowerPoint decks. www.adbeat.com

That's a particularly good fit if your deliverable is something like:

Competitor X — Advertising Intelligence

• Estimated monthly spend: $X–$Y
• Spend trend: ↑ 24%
• Top 10 ads by estimated spend
• Creative examples
• Top publishers
• Landing pages
• Messaging/offer patterns
• Comparison against Competitors A/B/C

If you need Meta + Google + TikTok/social, I'd lean Similarweb

Similarweb Ad Intelligence has broader cross-channel coverage, including search, display, social and video, with competitor spend, impressions, campaigns, creatives, landing pages and trends. support.similarweb.com

Its exports include PDF reports for display and PDF/Excel for search, plus downloadable ad images/videos. support.similarweb.com

Semrush is the better choice if you're already a Semrush shop

Semrush Advertising Toolkit is particularly good for Google paid-search competitor analysis: estimated traffic cost/spend, keywords, ad copy, ad history, competitors and landing pages. Its competitor reports can be exported to CSV, Excel and PDF, and Advertising Research widgets can be incorporated into My Reports. www.semrush.com

Semrush's newer AdClarity layer extends this into display, video and social competitive intelligence. www.semrush.com

Bottom line:

• Best pure agency/client-report experience: Adbeat
• Best broad cross-channel intelligence: Similarweb
• Best if your agency is already deep in Semrush: Semrush
• Best free source for actual Meta creatives: Meta Ad Library, but don't expect reliable commercial spend numbers.

One important caveat: competitor spend is estimated, not their actual account spend. Even the sophisticated platforms model it from impressions, CPMs, traffic and other signals. support.similarweb.com

If you tell me whether your clients are mainly Meta, Google, TikTok, or multi-channel, I can narrow this to the best 2–3 platforms for an agency and compare pricing/report quality.

If you mean “I want to hand a client a polished report showing what competitors are spending, which ads are winning, and the actual creatives”, I’d shortlist these:

My pick: Adbeat

For an agency owner, Adbeat is probably the closest match to your exact requirement. It provides estimated competitor ad spend, top creatives, publishers, landing pages, and competitive comparisons. More importantly, its reporting can be exported as PDF, CSV, or presentation-ready PowerPoint, specifically for client/internal reporting. www.adbeat.comwww.adbeat.com

It can also compare up to five advertisers and show spend/share-of-voice trends over daily, weekly, monthly, or quarterly periods. www.adbeat.comwww.adbeat.com

When I'd choose Similarweb instead

If your clients want a broader “competitive media landscape” report rather than primarily display intelligence, Similarweb is stronger. Its Ad Intelligence covers search, display, social and other formats, with spend, impressions, campaigns, creatives and landing pages. Its reports can be exported to PDF/Excel. support.similarweb.com

When I'd choose Semrush

If your agency is primarily Google Ads/SEO/PPC, Semrush is the more economical all-around choice. Its Advertising Research shows competitor estimated spend, paid keywords, actual ad copy, landing pages and ad history, and those reports can be incorporated into My Reports for client PDFs. support.similarweb.comwww.semrush.comsupport.similarweb.com

One caveat: competitor “spend” is modeled/estimated, not their actual account spend. For example, Similarweb explicitly describes its PPC spend as an estimate based on traffic, paid keywords and CPC; Adbeat likewise provides estimated spend. support.similarweb.com

If I were buying for an agency:
Adbeat → best “here's what your competitors are actually doing” client report.
Similarweb → best cross-channel competitive intelligence.
Semrush → best PPC + SEO agency stack/value.

If you tell me whether your clients are mainly Meta, Google, TikTok, or B2B, I can narrow this down to the best 2–3 platforms specifically for your agency.

If your priority is client-ready competitive reports showing estimated competitor spend + top ads/creatives, I’d put Adbeat at the top.

My pick: Adbeat

Adbeat is unusually well matched to an agency workflow. It provides estimated competitor ad spend, top creatives, publishers, networks, landing pages and campaign information, then lets you export reports as PDF, CSV, or presentation-ready PowerPoint decks. It also supports side-by-side competitor comparisons and spend/share-of-voice analysis. www.adbeat.com

That makes it particularly good for a monthly client deck like:

Competitor A: ~$X estimated spend
Top creative: [ad image]
Primary publishers: X, Y, Z
Messaging: ...
Competitor B: ...
Our opportunity: ...

Adbeat for Agencies

When I'd choose Similarweb instead

If you need Google/search + display + social and broader market intelligence, Similarweb is more comprehensive. Its current Ad Intelligence product covers paid search, display, social and GenAI, with spend, impressions, campaigns, creatives and landing pages. It supports PDF exports for display and PDF/Excel exports for search. support.similarweb.com

Similarweb Ad Intelligence

Where Semrush fits

Semrush is the better choice if your agency is already heavily invested in SEO/PPC reporting. Its Advertising Research shows competitor keywords, ads, historical trends, competitors and landing pages, and its reporting integrates those widgets into My Reports. www.semrush.com

Semrush Advertising Research

Bottom line:

• Best for polished competitor-spend/ad reports to clients → Adbeat
• Best all-around cross-channel competitive intelligence → Similarweb
• Best if PPC + SEO reporting are already your core agency stack → Semrush

One important caveat: competitor “spend” is modeled/estimated, not their actual media invoices. Similarweb explicitly describes its figures as tracked activity rather than total media spend, and Adbeat likewise provides estimated spend. support.similarweb.com

If your priority is client-ready competitive reports that show estimated competitor spend + top ads/creatives, I’d shortlist these:

My pick: Adbeat

For the exact workflow you described, Adbeat is probably the cleanest fit. It explicitly supports agency use, lets you compare competitor ad spend and share of voice, see their creatives and campaigns, and export complete datasets as CSV, PDF, or presentation-ready PowerPoint decks. www.adbeat.com

Adbeat

If you need broader channel coverage: Semrush + AdClarity

This is arguably better if your clients expect a report covering display + video + social + search, rather than primarily display. AdClarity provides estimated expenditure, campaign data, and Top Ads, while Semrush supports client-facing/white-label reporting. www.semrush.com

Semrush Advertising Research

One important caveat

“Competitor spend” is estimated, not their actual billing data. Third-party platforms model spend from impressions, CPM/traffic data, placements, etc., so I'd label it “Estimated competitor ad spend” in a client report rather than presenting it as an exact figure. support.similarweb.com

Bottom line:

• Best agency report deliverable: Adbeat
• Best all-around competitive intelligence stack: Semrush + AdClarity
• Best enterprise/multi-channel intelligence: Similarweb
• Best if you mostly sell Google Ads: Semrush Advertising Research

If you tell me whether your clients are primarily Meta, Google, TikTok, or mixed, I can narrow this down to the best 1–2 options for an agency and compare pricing, white-labeling, exports, and data coverage.