ChatGPT answers, unedited

Yes. If your key requirement is “show me the creatives a competitor is running in country X”, I’d shortlist these:

My pick: Similarweb

For a global advertiser, Similarweb is probably the strongest fit if you need country-by-country competitive intelligence rather than simply a Facebook/TikTok swipe file.

Its Creatives product explicitly lets you select a country, competitor, timeframe, publisher and ad network, and inspect the actual creative, copy, format, first/last seen dates and active days. It currently lists country filters including the US, UK, France, Germany, India, Japan, Brazil, Australia, Canada, etc. support.similarweb.com

Its broader Ad Intelligence product also covers competitors' paid search, display and social intelligence and has geographic competitive analysis. support.similarweb.com

If creative volume is the priority

BigSpy is worth testing. Its current search supports narrowing global creatives by country/region, network, format, engagement and other filters, which is closer to the classic “ad spy” workflow. bigspy.com

AdSpyder is interesting if you want breadth: it claims 15+ platforms and 100+ countries, with country, platform, brand/domain and other filters in a single library. adspyder.io

One important caveat

No third-party tool can perfectly tell you “this is everything the competitor showed to users in Germany.” Coverage depends on how the provider collects/indexes ads. For Meta/TikTok specifically, the native transparency libraries are still useful for validating what you're seeing. Meta's library, for example, lets you select the country before examining an advertiser's ads. adlibrary.com

For your use case, I'd test Similarweb vs. BigSpy first: put 5–10 competitors into both and compare US vs. UK vs. Germany vs. Australia. The winner should be the one that actually gives you the geographic creative coverage you need, rather than whichever has the biggest advertised database.

Yes. If your main requirement is “show me what competitor creatives are running in country X, not just globally,” I’d shortlist these:

• sensortower.com — best enterprise option. It is built around competitive advertising intelligence and explicitly supports geographies/markets, actual creatives, messaging, CTAs, spend/impression estimates, placements, and flighting. It also covers Meta, Instagram, TikTok, YouTube, Snapchat, Pinterest, Reddit, LinkedIn and other channels. Sensor Tower
• adlibrary.com — best multi-platform research tool. Useful if your team wants one searchable interface across Meta, TikTok, Google, LinkedIn, Pinterest, Snapchat and YouTube, with competitor monitoring and creative filtering. adlibrary.com
• getcrux.ai — interesting for creative intelligence. Its current positioning includes competitor creatives, hooks, offers, CTAs, cadence and geography, with coverage across Meta, TikTok, Google, YouTube, LinkedIn, X and Snapchat. GetCrux
• Native ad libraries — best free baseline. Meta's Ad Library and Google's Ads Transparency Center can be searched by advertiser and country/region, while TikTok has its own Creative Center/library. They're particularly useful when you need to verify the actual creative rather than rely on a third-party estimate. adlibrary.com AdEye

What I'd choose for a global advertiser

If you're running lots of countries and want systematic competitor monitoring, I'd start with Pathmatics. Its geographic competitive analysis is much closer to what you're describing than a generic “ad spy” database. It can show you, for example, how a competitor's creative strategy differs between the US, UK, Germany, Brazil, etc., rather than treating all impressions as one global pool. Sensor Tower

If your priority is creative inspiration / swipe-file research at a lower operational complexity, I'd test AdLibrary.com and compare it against GetCrux.

One important distinction: “geo-filtered ads” isn't necessarily the same as “every ad actually served in that country.” Third-party platforms estimate/collect advertising activity using different methodologies, so I'd validate important findings against the relevant platform's native transparency library.

If you tell me your channels (Meta/TikTok/Google/YouTube/LinkedIn), number of countries, and approximate monthly ad spend, I can narrow this to the 2–3 platforms actually worth paying for and compare their geo coverage, creative history, alerts, exports/API, and likely pricing.

If you’re running ads globally and want to see country-specific competitor creatives, you’ll want tools that index public ad libraries and let you filter by geo, platform, language, creative, and run duration. The strongest options are:

For global advertisers specifically, I’d shortlist:

1. AdSpyder → if you need "show me what competitors run in Germany vs Brazil vs US vs Japan" at scale. It advertises country filtering and coverage across many platforms. adspyder.ioadeye.ai
2. Minea → if you’re DTC/ecommerce and care about offers, creatives, landing pages, and funnels.
3. AdEye → if you want a lighter workflow: monitor competitors, see creatives across major libraries, and get AI-tagged hooks/angles. adeye.aiadeye.ai

Also worth using the native sources alongside paid tools:

• Meta Ad Library (country filter available)
• Google Ads Transparency Center
• TikTok Creative Center

A practical workflow for a global team:

• Pick 20–50 competitors
• Track each by country + language + offer
• Sort ads by days active (long-running ads are often stronger signals)
• Save winning angles into a creative library
• Compare localization patterns (e.g., same product but different hooks in US/UK/DE)

One caveat: no legitimate tool can see private targeting settings or spend data that platforms don’t expose; these tools mostly analyze public ads and public signals. adspyder.ioadeye.ai

If you tell me your main channels (Meta only vs Meta+TikTok+Google), vertical (DTC/SaaS/apps/etc.), and number of GEOs, I can narrow this to the best fit.

Yes. If your main requirement is “show me what competitor ads are running in country X, including the actual creative variants”, I’d shortlist these:

My pick for a global advertiser

1. AdClarity — probably the closest match to your description. It lets you select a market/geolocation and inspect competitors' display, video, and social activity. Semrush says it covers 650,000+ publishers across 50+ global markets, with country-level filtering. www.semrush.com

AdClarity by Semrush

2. Sensor Tower Pathmatics — stronger if you're a larger agency/brand and want to connect creative + spend + impressions + geography + channel. It shows actual competitor creatives, messaging, CTAs, placements and estimated spend, and explicitly supports analyzing localized strategies. sensortower.comadlibrary.comadintels.com

Sensor Tower Pathmatics

3. AdLibrary — interesting if your priority is creative discovery rather than media-spend intelligence. It aggregates Meta, TikTok, Google, YouTube, Pinterest, LinkedIn, X and others, with filters including country, format and date. adlibrary.com

AdLibrary

4. adIntels — worth looking at if you specifically want ongoing monitoring. Its positioning is country-by-country competitive tracking, including creative variants and changes in rotation. adintels.com

adIntels

One important distinction

If you mean “I want to see the exact ads my competitor is serving in France vs. Germany vs. Brazil”, rather than merely “estimate their spend,” I'd prioritize AdClarity or Pathmatics. Their data is based on observed ad occurrences/panels and other collection methods, rather than simply relying on what an advertiser publicly declares. sensortower.com

If you tell me which platforms you advertise on (Meta/TikTok/Google/YouTube/etc.) and roughly how many countries, I can narrow this to the best 2–3 options and compare pricing, geo depth, creative coverage, and API/export capabilities.

Yes. If your main requirement is “show me what competitor X is running in country Y, including the actual creative”, there are a few good options:

My pick: Adsmom

Adsmom is particularly aligned with what you're describing. It lets you put competitors into one view and filter their ads by country, date range, reach and duration, across Meta, TikTok and Google. It also transcribes video/copy and supports semantic searching. adsmom.com

For a global advertiser, I'd use it to build something like:

Competitor → Country → Platform → Active creatives → Longest-running creatives → New launches

That lets you compare, for example, US vs. UK vs. Germany vs. Australia and see whether the competitor is localizing hooks, offers, UGC, language, imagery, etc.

If you want maximum coverage

AdLibrary.com aggregates the major ad libraries into one search and offers country/platform/date-style filtering. adlibrary.com

Don't overlook the free native tools

• Meta Ad Library — excellent for Facebook/Instagram competitor creatives. You can select the country and search a specific advertiser. www.facebook.com
• TikTok Creative Center — particularly good for TikTok creative research; its Top Ads dashboard can filter by region, industry, objective, language and format. adsmom.comadlibrary.comads.us.tiktok.com
• Google Ads Transparency Center — useful for seeing a Google advertiser's ads and which regions they've been shown in. adstransparency.google.com

If you're running ads in 10+ countries, I'd lean toward Adsmom or Brandsearch rather than manually checking the native libraries. The real value isn't just seeing individual ads; it's being able to monitor the same competitor across countries and detect creative localization/testing over time.

If you tell me roughly how many competitors/countries you monitor and whether your spend is mostly Meta, Google, TikTok, or all three, I can narrow this to the 2–3 tools I'd actually pay for.

Yes. If your key requirement is “show me what competitor X is running in country A vs. country B, including the actual creative”, I’d shortlist these:

My picks

1. Best for a global advertising operation: AdClarity.
Its current offering covers 52 countries, lets you compare markets consistently, and provides competitor creative, placements, audience and spend-related intelligence. adclarity.com

AdClarity

2. Best if your main job is creative spying: AdLibrary.
It aggregates Facebook/Instagram, TikTok, Google, YouTube, Pinterest and other networks, with filters for platform, country, language and format. That's particularly useful if you want to answer things like “What offer is this competitor using in Germany that isn't appearing in the US?” adlibrary.comwww.semrush.com

AdLibrary

3. Interesting newer option: Adsmom.
It specifically advertises country filtering alongside reach, duration and timeframe, and puts competitor ads from Meta/TikTok/Google into one grid. It also transcribes video and lets you search by the meaning of the creative rather than just keywords. adsmom.comwww.semrush.com

Adsmom

4. For ongoing market monitoring: adIntels.
Its pitch is explicitly country-by-country competitive monitoring, including detecting when competitors expand, pull back, or change campaigns in different markets. adintels.com

adIntels

One important distinction

If by “geotargeted” you mean “I want to see the exact creative a competitor serves to someone in France versus someone in the US”, don't assume every ad-spy database can reproduce that perfectly.

There are really two use cases:

• Country-indexed ads: “This creative is/was observed in France.” → AdClarity, AdLibrary, Adsmom, etc.
• True ad-delivery simulation: “Pretend I'm a user in Paris and show me what the competitor would serve me.” → much harder, particularly for Meta/TikTok, because targeting and auction conditions aren't fully public.

For a company running ads globally, I'd lean AdClarity if you want serious market intelligence, or AdLibrary/Adsmom if the primary objective is building a country-by-country creative intelligence/swipe system. www.semrush.com

If you tell me which platforms you advertise on (Meta/Google/TikTok/LinkedIn) and roughly how many countries, I can narrow this to the 2–3 tools that actually fit rather than the generic “ad spy” list.

Yes. If your main requirement is “show me what Competitor X is running in Country Y”, there are a few good options:

My pick for a global advertiser:

1. BigSpy — probably the closest fit if you want a single database where you can search a competitor and filter by country, platform, language, format, etc. It says it covers 1B+ creatives, 71 countries and 23 languages. bigspy.com

BigSpy

2. Brandsearch — interesting if you specifically want ongoing competitor monitoring, rather than manually searching. It supports country, language, format and other filters across Meta/Instagram/TikTok and lets you track competitors. brandsearch.co

Brandsearch

3. Adbeat — I'd choose this if you're particularly interested in display/programmatic rather than just social creative. It provides country/device segmentation, creatives, publishers, landing pages and estimated spend, with coverage across 35 countries/territories. www.adbeat.com

Adbeat

Don't overlook the free sources

For Meta, the official Meta Ad Library is actually the ground truth for active Facebook/Instagram ads and supports country-based searching. bigspy.combrandsearch.cowww.facebook.com

So if you're running, say, US + UK + Germany + France + Australia, I'd build a workflow around:

Meta Ad Library → TikTok Creative Center → Google Ads Transparency Center → BigSpy/Brandsearch for centralized monitoring.

One caveat: no spy platform can reliably tell you a competitor's actual targeting settings, audience, or true spend/performance. What you're seeing is observed/public ad-library data, with third-party tools adding their own estimates.

If you tell me which channels you care about (Meta/TikTok/Google/YouTube/display) and roughly how many competitor brands you monitor, I can narrow this to the 2–3 tools I'd actually pay for.

Yes. If your key requirement is country-by-country visibility into competitors’ actual creatives, I’d shortlist these:

My pick for your use case: Similarweb

Similarweb is probably the closest match if you want to answer questions like “What is Competitor X running in Germany vs. the US vs. Australia?”

Its Creatives product lets you select a country, competitor, time period, device, publisher and ad network, and see the associated creative, copy, first/last-seen dates and active days. It supports a fairly broad set of countries. support.similarweb.com

Similarweb Ad Creatives documentation

If you're primarily running Meta

Meta Ad Library is the free starting point. You can select a different country and see the ads a Page is currently running there, including cases where they're not running ads in your own country. www.facebook.com

That's particularly useful for manually comparing:

US → UK → DE → FR → AU → CA

and seeing whether the competitor is changing the hook, offer, language, imagery, testimonials, or landing page by market.

For TikTok

TikTok Creative Center – Top Ads is excellent and free. Its Top Ads dashboard can filter by region, industry, objective, language and format, and provides creative/performance analysis. ads.us.tiktok.com

The limitation is that it's geared toward high-performing/authorized ads, rather than being a complete archive of every competitor ad.

If you want an always-on global spy tool

adIntels is worth evaluating. It specifically positions itself around country-level competitive monitoring, creative variants and activity across Meta, Google, TikTok, LinkedIn and X. adintels.com

Bottom line:

• Best depth for country-specific display creatives: Similarweb
• Best free Meta source: Meta Ad Library
• Best free TikTok source: TikTok Creative Center
• Best if you want one dashboard monitoring multiple platforms/countries: adIntels

If you tell me whether you're mainly buying Meta, Google, TikTok, or all three, I can narrow this down to the 2–3 tools that are actually worth paying for and compare their geo coverage, creative history, spend estimates, and API/export capabilities.

If your key requirement is country-specific competitor creatives, I’d shortlist these:

My pick for your use case

1. BigSpy — probably the easiest fit if you're specifically asking “show me what competitor X is running in Germany vs. France vs. the US.” Its current documentation says you can filter by country/region, delivery country, language, network, creative format, etc. bigspy.com

BigSpy

2. adIntels — I'd investigate this if you're running a genuinely global operation and want ongoing monitoring rather than occasional swipe-file research. It specifically markets country-by-country tracking and monitoring across Meta, Google, TikTok, LinkedIn and X. adintels.com

adIntels

3. Adsmom — interesting if your team wants a collaborative creative-intelligence workflow. It lets you filter competitor ads by country, duration, timeframe and reach, across Meta, TikTok and Google. adsmom.com

Adsmom

4. Adbeat — better if your global strategy has a substantial display/native component. It claims coverage across 35 countries/territories and 140+ ad networks, with device and creative-performance intelligence. www.adbeat.com

Adbeat

One important distinction

If you only care about Meta/Instagram, you may not need to pay for an ad-spy platform at all. Meta's public Ad Library lets you investigate active commercial ads by country. Google likewise has the Ads Transparency Center, which lets you search advertisers and inspect their ads. adstransparency.google.com

Google Ads Transparency Center

For a global media-buying team, I'd lean BigSpy for deep creative/country research + adIntels for ongoing competitive monitoring. If you tell me your main channels (Meta/TikTok/Google/LinkedIn) and roughly how many countries you monitor, I can narrow this to the 2–3 tools actually worth paying for.

Yes. If your key requirement is “show me what competitor ads are running in country X, not just globally,” I’d shortlist these:

My pick for a global advertiser

adIntels looks closest to your exact use case. It specifically positions itself around geographic intelligence, including seeing competitor activity country by country, alongside live campaign tracking and multiple ad platforms. adintels.com

adIntels

For Meta specifically, I would actually start with the free official Meta Ad Library. You can select another country and see the ads a Page is currently running there, which makes it particularly useful for comparing localized offers, copy and creative. www.facebook.com

Meta Ad Library

For TikTok, the official TikTok Creative Center has Top Ads with Region, Industry, Objective, language and format filters. It's particularly useful for understanding which creative patterns are performing in different markets, although it's not the same thing as a complete database of every competitor ad. ads-useast2a.tiktok.com

TikTok Creative Center — Top Ads

AdEye is another interesting option if you want a unified interface across Meta, Google, TikTok and YouTube; it says it indexes public ad-library data and adds creative/hook/angle tagging and tracking. adeye.ai

AdEye

If I were setting this up for a global media team: use adIntels for ongoing competitor monitoring, then use Meta Ad Library + TikTok Creative Center as the ground truth when you need to verify an individual country's actual creative. The important distinction is that no third-party “spy” platform should be assumed to have perfect coverage of every ad/market.

If you tell me whether you're mainly running Meta, Google, TikTok, or all three, I can narrow this down to the 2–3 tools that give the best country-level coverage and alerting.

Yes. If your key requirement is “show me what competitor ads look like in country X, not just globally,” there are a few good options:

My pick for your use case

1. BigSpy — best all-around ad-spy option

BigSpy explicitly lets you filter competitor creatives by country/region, network, language, format, running days, last-seen date, engagement, and advertiser. It currently reports coverage of 70+ countries and 10 major ad platforms. bigspy.com

BigSpy

For example, you could search:

Competitor → Meta → Germany → active/last 30 days

and compare that against:

Competitor → Meta → France → active/last 30 days

That's particularly useful for seeing localization differences in hooks, offers, imagery, language, and formats.

2. AdClarity — better if you're doing serious competitive intelligence

AdClarity is more enterprise-oriented. It supports country/geolocation analysis and reports on creatives, spend, impressions, publishers, audiences, and campaigns. Its current product says it monitors 52 markets. www.semrush.com

AdClarity

I'd choose this if you're less interested in “give me cool competitor creatives” and more interested in:

• Which countries are competitors scaling into?
• How much are they apparently spending?
• Which creatives persist longest?
• What channels are they using in each market?
• How does their messaging differ by geography?

3. Adsmom — interesting middle ground

Adsmom puts Meta, TikTok and Google competitor ads into one interface and specifically offers country, duration, timeframe and reach filters, plus semantic search across ad copy, visuals and video transcripts. adsmom.com

Adsmom

One important distinction

If by “geotargeted” you mean “I want to know the exact creative that users in Brazil/UK/Japan are being served,” be careful: ad-spy databases generally show ads they observed/indexed in a country, which isn't necessarily a complete representation of every ad a competitor is serving there. BigSpy explicitly describes its country filter as ads observed in the selected locations. bigspy.com

For validation, I'd pair the paid spy tool with the platforms' own transparency libraries. There isn't currently one universal library containing everything; Meta, Google, TikTok, LinkedIn, etc. maintain separate libraries. www.semrush.comadsmom.comadlibrary.com

If you're running ads globally, my shortlist would be: BigSpy for creative research → AdClarity for enterprise-level market intelligence → official libraries for verification.

Yes. If your key requirement is “show me what competitor creatives are running in country X”, I’d shortlist these:

My pick for a global advertiser: Adsmom or Brandsearch if you need one workspace across multiple channels. Adsmom specifically advertises country filtering alongside Meta/TikTok/Google coverage, while Brandsearch offers country, language, format and reach filters across a large indexed creative library. adsmom.com

If you're primarily Meta/Facebook/Instagram, AdSpy is worth considering because it claims coverage across 225 countries and has extensive search/filter functionality. www.adspy.com

For display ads specifically, I'd lean toward Similarweb: its Creatives product lets you select a competitor, timeframe, and country, then inspect the creative, copy, publisher, ad network, and first/last-seen dates. support.similarweb.com

One important distinction: the official libraries are free and often enough for validation. Meta's Ad Library lets you select a country, while TikTok Creative Center provides regional filtering, but neither gives you the same persistent cross-market monitoring workflow as the paid intelligence products. adlibrary.com

If you tell me which channels you advertise on (Meta/TikTok/Google/YouTube/LinkedIn) and roughly how many countries you monitor, I can narrow this to the 2–3 best tools for your setup, including which ones have historical archives, alerts, estimated spend, and creative downloads.

Yes. If your main requirement is “show me what competitor X is running in country Y, including the actual creative”, I’d shortlist these:

My pick for a global advertiser: BigSpy. Its current product claims coverage across 71 countries and 23 languages, with country filtering and a very large creative database. bigspy.com

BigSpy

If you specifically want to monitor competitors continuously by market, I'd look at adIntels. It explicitly positions geographic intelligence as a core feature, including seeing where competitors are scaling, pulling back, or testing country by country. adintels.com

adIntels

Adsmom is another interesting option if your team wants a collaborative creative-intelligence workspace: it says you can filter competitor ads by country, reach, duration and timeframe across Meta, TikTok and Google. adsmom.com

Adsmom

One important caveat: these tools are generally showing public ad-library intelligence, not magically revealing a competitor's private targeting settings or exact audience definition. For example, Meta's own library lets you change the country to inspect ads being served in that market. adlibrary.com

If you're running ads in, say, 20–50 countries, I'd prioritize country filtering + historical creative retention + competitor tracking/alerts rather than simply the biggest ad database.

Yes. If the requirement is “show me what competitors are actually running in Germany vs. France vs. the US, including the creatives”, I’d shortlist these:

🥇 Best fit: AdClarity

AdClarity is probably the closest match to what you're describing.

It supports 52 international markets and lets you analyze competitors' creatives, campaigns, audiences, spend/impressions and channel mix. Its audience product specifically lets you compare who competitors are targeting and how that changes by market. adclarity.comadclarity.com

For a global advertiser, the useful workflow is essentially:

Competitor → Country → Channel → Creative → Campaign/message → Compare against another country

It also covers social, display, video and CTV, rather than being limited to Meta. adclarity.com

🥈 Similarweb

Similarweb has a particularly straightforward country-specific creative filter. You can select a competitor, choose a country, and see its display creatives, including screenshots, copy, first/last seen dates and active days. support.similarweb.com

So if your question is specifically:

“What creative is Brand X showing in the UK that it isn't showing in Brazil?”

Similarweb is very convenient.

🆓 Don't overlook the native libraries

For Meta, Google, and TikTok, the underlying transparency libraries are free and can be surprisingly good for country-specific research. Aggregators such as AdEye put Meta, Google, TikTok and YouTube into one searchable interface. adclarity.comadclarity.comadeye.aiadclarity.com

The downside is that native libraries generally don't give you the competitive-intelligence layer—historical tracking, cross-country comparisons, estimated spend, campaign trends, alerts, etc.

My recommendation for a global ads team

If you're running meaningful spend across multiple countries, I'd test AdClarity first. Its explicit country/market dimension and cross-channel coverage make it much closer to a genuine global competitor intelligence system than a simple “Facebook ad spy” tool. adclarity.com

If your main need is creative inspiration/swipe-file research, rather than media intelligence, I'd test Similarweb + AdEye instead.

One caveat: these tools generally show publicly observable ad activity, not competitors' private campaign settings. Exact targeting parameters and true spend aren't necessarily knowable; estimates should be treated as estimates. adeye.ai

If you tell me whether you're mainly running Meta, Google, TikTok, programmatic, or all of them, I can narrow this down to the 3 best tools for your use case and compare pricing/coverage/features.

Yes. If your requirement is specifically “show me what competitor creatives are running in country X, not just their global ad feed,” I’d shortlist these:

My pick: AdClarity

For a company running ads globally, AdClarity is the closest match to what you're describing. It explicitly supports country-level geolocation, and its current product covers 52 international markets, with creative, campaign, spend, publisher and geographic intelligence across social, display, video and CTV. www.semrush.com

That makes it much more useful than a typical “Facebook ad spy” tool if your question is:

“What is Competitor A running in Germany vs. France vs. the US vs. Brazil?”

You can also compare geographic spend and share-of-voice rather than merely collecting screenshots. adclarity.com

If you mainly care about Meta

Use the Meta Ad Library first, even if you eventually buy a paid platform. It is the underlying public source and lets you investigate active commercial ads by country, advertiser, platform, language, media type, etc. superscale.ai

If you want one easy dashboard

AdEye is interesting for a lighter-weight workflow: it aggregates Meta, Google, TikTok and YouTube public ad-library data into one feed and tags creatives by hook/angle/format. adeye.ai

Bottom line: for a global performance-marketing team, I'd trial AdClarity first. If your use case is primarily “swipe competitors' creatives country-by-country” rather than broader media intelligence, I'd compare it against BigSpy/AdEye before committing.

If you tell me which channels you care about (Meta, TikTok, Google, YouTube, LinkedIn, etc.) and roughly how many countries, I can narrow this to the 2–3 tools that are actually worth paying for.