ChatGPT answers, unedited

Yes. If your main requirement is “show me what competitor ads look like in specific countries”, there are two useful categories:

For country-by-country creative comparison, I'd start with the native libraries before paying for a spy database:

• Meta Ad Library lets you set a country and search an advertiser's ads. Meta's API also exposes an ad_reached_countries parameter, so country-level retrieval is supported programmatically. Facebook Business Facebook
• TikTok Creative Center Top Ads has a Region filter plus industry, objective, language, format, and other filters. It also provides creative/performance views for qualifying ads. TikTok For Business TikTok For Business
• For a single searchable database across networks, paid tools such as BigSpy, SocialPeta and AdSpy add historical indexing and filtering that the native libraries don't provide as conveniently. Hyper AI Adyntel

For a global advertiser specifically

If your workflow is something like:

Competitor X → US vs UK vs Germany vs France → show me the different creatives, copy, landing pages, and how long they've been running

I'd look at BigSpy/SocialPeta for cross-network coverage, while keeping Meta Ad Library + TikTok Creative Center as your ground truth. The paid databases are aggregators, so their coverage and freshness can differ from the platforms themselves. adlibrary.com Coronium.io

One important distinction: “country-specific creative” isn't necessarily the same as “creative actually targeted to that country.” Public libraries can show where an ad was delivered, but generally won't reveal the competitor's complete targeting setup or performance data.

If you tell me which channels you care about (Meta, TikTok, Google/YouTube, native, etc.) and roughly how many countries, I can narrow this to the 2–3 tools that fit that workflow.

If your main requirement is “show me what competitor ads look like in each country”, there are a few different categories of tools:

For your specific use case

Similarweb is particularly relevant because its Creatives product lets you select a country, competitor, timeframe, publisher and ad network, then inspect the actual creative, copy, format, and first/last-seen dates. Its documented country filters include the US, UK, Australia, France, Germany, India, Japan, Brazil, Canada, etc. Similarweb

AdSpyder is worth looking at if you want a more consolidated global workflow. It claims coverage of 15+ platforms and 100+ countries, with filters for country, platform, brand/domain, date, creative type and other attributes. AdSpyder

BigSpy is another option specifically oriented around global creative discovery; its search can be narrowed by country/region, network, format, engagement and industry. BigSpy

One important distinction: the native libraries can be more authoritative for what actually ran on a particular platform, while third-party tools are useful for cross-country monitoring and historical/competitive analysis. For example, Meta's library is much more advertiser-centric, whereas TikTok's global Creative Center is more of a curated creative showcase rather than a complete advertiser archive. AdPitStop adlibrary.com

If you're running ads in 10–50+ countries, I'd evaluate Similarweb vs. AdSpyder first, specifically on whether they can reliably return the same competitor + exact country + creative + first/last seen combination for the markets you care about.

If your main requirement is country-specific competitor creatives across multiple ad platforms, I’d shortlist these:

• BigSpy — probably the closest fit for your use case. It has country/region filters, platform filters (Facebook/Instagram, TikTok, YouTube, etc.), creative-format filters, and lets you search global ad creatives. Its documentation specifically says the country filter reflects the locations where ads were observed. BigSpy BigSpy
• AdSpyder — useful if you want one database across many networks. It says it covers 15+ platforms and 100+ countries, with searches by brand, domain, platform, and country. AdSpyder
• Semrush Advertising Toolkit — stronger for Google/search competitor intelligence than visual social-creative spying. You can select a country database and inspect competitor ad copy, keywords, landing pages, and historical activity. It supports 100+ countries for paid-search data. Semrush Semrush
• Native platform libraries — worth using alongside the above when accuracy matters. Aggregators can miss ads because ad delivery is dynamic. Semrush itself notes that highly localized/audience-targeted campaigns may not be captured completely. Semrush

For a global ads team

I'd structure the stack as:

BigSpy/AdSpyder → discovery across GEOs and platforms → native ad library → verification → your own creative database.

For example, you could research Competitor X → US → Meta → video → last 30 days, then repeat for UK, Germany, France, Australia, etc., and compare:

• Which creatives are localized vs. reused globally
• Country-specific offers/pricing
• Hooks and opening frames
• Languages and CTAs
• Landing pages
• How long a creative has been observed
• Platform/GEO combinations

If you're primarily running Meta + TikTok, rather than Google, I'd lean toward BigSpy/AdSpyder over Semrush. BigSpy explicitly supports country/region and social-platform filtering. BigSpy

app.bigspy.com
adspyder.io
semrush.com

If you tell me which platforms (Meta/TikTok/Google/YouTube/etc.) and roughly how many GEOs, I can narrow this to the 2–3 tools that fit your workflow and compare their country filtering, creative history, spend estimates, and pricing.

Yes. If your key requirement is “show me what competitor creatives are running in country X, not just globally,” I’d shortlist these:

• BigSpy — probably the best fit for broad global competitive research. It covers multiple platforms and explicitly supports filtering/analysis by country, language, and other dimensions. BigSpy BigSpy
• AdSpyder — strongest if you want cross-platform intelligence. It says it covers 15+ platforms and 100+ countries, with country, brand/domain, platform, and creative filters. AdSpyder
• Foreplay Spyder — excellent for ongoing competitor monitoring, particularly Meta. It tracks competitors' Meta ads continuously and maintains historical creative records; its broader database also covers Meta, TikTok, YouTube, LinkedIn, etc. Foreplay Foreplay
• Meta Ad Library — use this as the ground truth for Meta. You can select a country and inspect the ads delivered there, so it's especially useful for validating whether a third-party tool's geo data is accurate. AdSpy.Social

What I'd use for a global ads team

If you're running, say, US + UK + Germany + France + Australia + UAE, I'd use:

BigSpy or AdSpyder → discovery across countries/platforms → Meta/TikTok official libraries → validation of specific creatives.

The important distinction is that “competitor has this creative” and “competitor is actually running this creative in Germany” aren't necessarily the same thing. For geo-specific competitive analysis, you want a tool that exposes the delivery country/market, rather than merely tagging an ad with the advertiser's country.

If you tell me which platforms matter most (Meta, TikTok, Google/YouTube, LinkedIn, etc.) and roughly how many competitor brands you monitor, I can narrow this down to the best 1–2 tools and compare their geo coverage, historical data, alerts, and pricing.

Yes. If your main requirement is “show me what competitor X is running in country Y, including the actual creative”, there are a few good options.

Best fits

• adlibrary.com — best all-around multi-platform option. It aggregates Meta, Instagram, TikTok, YouTube, Google, LinkedIn, etc., and supports country/geo, platform, format, date/freshness filters. Its API also supports country codes, so it’s useful if you want automated competitor monitoring. adlibrary.com adlibrary.com
• socialpeta.com — strong for serious global competitive intelligence. You can search by advertiser/app + country + platform + format + duration, then monitor what competitors launch and which creatives remain active. This is probably the one I'd investigate first if you're running substantial spend across many countries. SocialPeta
• adspyder.io — broadest platform aggregation. It claims 15+ platforms and 100+ countries, with country filtering and a large indexed creative database. Useful if your competitor research spans Google, Meta, TikTok, LinkedIn, Amazon, Reddit, etc. AdSpyder
• openadlibrary.com — particularly interesting for native/affiliate-style advertising. It covers Taboola, Outbrain, MGID, Revcontent and others, with country, device, network and advertiser filters and frequent refreshes. OpenAdLibrary

If you're mostly Meta/TikTok/Google

You can also use the official libraries for free, rather than paying for an aggregator. The tradeoff is that you have to research each network separately. Meta, Google and TikTok all expose competitor creatives publicly, although their filters and available metadata differ. AdEye AdEye

What I'd pick for your use case

If you're doing global performance marketing, I'd shortlist:

1. SocialPeta → deepest competitive intelligence / market-by-market research
2. AdLibrary.com → easiest unified workflow across major platforms
3. AdSpyder → broad coverage and large creative database

The important distinction is that “country filter” doesn't necessarily mean you can reconstruct exactly what a competitor's audience sees. Public ad libraries generally expose creatives and geographic information, but not the competitor's complete targeting configuration or spend. adlibrary.com

If you tell me which channels you care about (Meta, TikTok, Google, native, etc.) and roughly how many countries, I can narrow this down to the best 2–3 tools and compare pricing, geo granularity, historical data, creative downloads, and API access.

Yes. If your main requirement is “show me what competitor ads are actually being served in country X”, there are a few good options:

• bigspy.com — best for broad global coverage. It supports country/region filtering and searches across Facebook, Instagram, TikTok, YouTube, X, Pinterest and other networks. Its country filter is specifically intended to identify ads observed in selected markets. BigSpy BigSpy
• adlibrary.com — best if geo comparison is the priority. It explicitly supports country-level filtering, so you can compare a competitor's US vs UK vs Germany vs Japan creative/messaging. adlibrary.com
• foreplay.co — best for ongoing creative intelligence. Its Spyder continuously tracks competitor Meta ads and maintains historical records; its broader Discovery database covers Meta, TikTok, YouTube, LinkedIn and more. Foreplay Foreplay
• minea.com — worth considering for performance/e-commerce intelligence. It combines competitor creatives with signals such as engagement and estimated spend, across Facebook, Instagram, TikTok and Pinterest. Minea

What I'd use for a global ad team

If you're specifically doing country-by-country creative benchmarking, I'd shortlist:

1. BigSpy → widest practical multi-platform/global search
2. AdLibrary.com → strongest explicit geo-market comparison workflow
3. Foreplay → strongest for building a persistent competitor swipe file + monitoring creative changes

One caveat: these tools generally show ads detected/observed in a geography, not necessarily the competitor's exact targeting settings. Country detection and historical coverage can vary by network and market. adlibrary.com BigSpy

If you tell me which platforms matter most (Meta / TikTok / Google / LinkedIn) and roughly how many competitors/countries you monitor, I can narrow this down to the best 2–3 tools and compare their geo filters, historical depth, alerts, estimated spend, and pricing.

If you’re running global paid media and want to see country-specific competitor creatives, you’ll want a tool that can filter by geo + platform + advertiser + creative history. The best options depend on how deep you need to go:

My shortlist for a global advertiser

1. Best all-around: AdSpyder

• Search by competitor, keyword, domain, platform, and country.
• Useful if you want a single dashboard across Meta, Google, YouTube, LinkedIn, TikTok, etc. AdSpyder

2. Best for TikTok-heavy markets: Pipiads

• Good if you’re watching consumer brands scaling across regions where TikTok is dominant.
• Especially useful for finding localized hooks, UGC formats, and product angles.

3. Best for DTC/e-commerce: Minea

• Better when your question is “what products/offers are competitors pushing in Germany vs US vs France?” rather than only “what ads exist?”

4. Free baseline: official libraries

• Meta Ad Library — good for Facebook/Instagram competitor creatives and country filtering. adlibrary.com
• Google Ads Transparency Center — useful for Google Search/Display/YouTube advertiser visibility. AdEye
• TikTok Creative Center — useful for TikTok creative research. AdEye

A practical global workflow:

1. Pick 20–50 competitors.
2. Pull ads by country cluster (US, UK, DE, FR, AU, JP, etc.).
3. Tag creatives by: - offer angle
4. language/localization
5. format (UGC, carousel, static, demo)
6. funnel stage
7. landing page
8. Track ads that have been running longest — duration is often a useful public signal that a creative may be working, although it does not reveal actual ROAS. AdEye

If your spend is mostly Meta + TikTok, I’d lean Minea/Pipiads. If it’s multi-channel global acquisition (Google + Meta + TikTok + LinkedIn), I’d start with AdSpyder. AdSpyder

Yes. If your main requirement is “show me what competitor ads are running in country X, and let me compare the actual creatives”, I’d shortlist these:

• bigspy.com — best overall for cross-platform competitor spying. It supports Facebook/Instagram, TikTok, YouTube and other networks, with country/region filters, advertiser searches, creative deduplication, and tracking. BigSpy specifically says its country filter reflects where ads were observed/delivered, rather than where the advertiser is registered. BigSpy BigSpy
• facebook.com — best free source for Meta. Useful for seeing a competitor's Facebook/Instagram creatives and comparing what is currently running in different markets.
• adstransparency.google.com — best for Google/YouTube. You can search by advertiser or website and inspect ads, including ads shown in particular regions. Ad Transparency blog.google
• ads.tiktok.com — best native TikTok research tool. Its Top Ads system supports region, industry, objective, language and format filtering, although TikTok is transitioning the old Top Ads experience into TikTok One. TikTok For Business TikTok For Business

What I'd use for global competitive research

If you're running multiple countries, I'd use BigSpy as the central dashboard, then validate important findings in the platforms' own libraries.

For example:

Competitor → US → Meta → active creatives
Competitor → UK → Meta → active creatives
Competitor → Germany → TikTok → video creatives
Competitor → Brazil → Google/YouTube → search/video ads

That lets you identify country-specific hooks, offers, imagery, localization, language, and creative variations rather than assuming the same global campaign is being used everywhere.

One important caveat: these tools show observed/library data, not necessarily the complete set of ads a competitor is running. BigSpy itself describes its country filter as ads observed in the selected locations. BigSpy

If you tell me which platforms matter most (Meta, TikTok, Google, LinkedIn, etc.) and roughly how many countries you monitor, I can rank the best 3 tools for your exact use case, including pricing and depth of country-level data.

Yes. If the key requirement is “show me what competitor X is running in country Y, including the actual creative”, there are a few good options:

• bigspy.com — best straightforward geo-filtered ad spy. It explicitly supports country/region filtering, plus platform, language, creative format, date, etc. It covers Meta, Instagram, TikTok, YouTube, Pinterest and other networks. BigSpy BigSpy
• foreplay.co — best for creative intelligence and competitor monitoring. Its Spyder product tracks competitors over time, including creative testing and which ads remain active. Its database covers 200M+ ads across Facebook, Instagram, TikTok, YouTube, LinkedIn and more. Foreplay Foreplay
• adspyder.io — best if you want broad cross-platform coverage. It claims 15+ platforms and 100+ countries, with searches by brand/domain/platform/country. AdSpyder
• adintels.com — worth looking at if geo intelligence is the main priority. It specifically markets country-by-country monitoring, regional scaling/pullbacks, and creative-variant tracking across major ad platforms. adIntels

What I'd pick for a global advertiser

BigSpy if you primarily need to answer:

“What creatives is Competitor A running in Germany vs. France vs. the US?”

Foreplay if the deeper question is:

“What has Competitor A been testing, which concepts have survived, and what creative patterns should we steal/investigate?”

AdSpyder/adIntels if you want a single global competitive-intelligence layer across many ad networks rather than primarily social creative research.

One important caveat: “country observed” isn't necessarily the same thing as “the advertiser's campaign was exclusively geo-targeted to that country.” For example, BigSpy explicitly says its country filter represents locations where the ad was observed/delivered, not where the advertiser is registered. BigSpy

If you tell me which channels matter most (Meta/TikTok/Google/YouTube/LinkedIn) and roughly how many competitor brands/countries you're monitoring, I can narrow this down to the 2–3 tools I'd actually pay for and compare their geo capabilities.

If you’re running global paid media and want to see country-specific competitor creatives, you’ll want tools that can filter by geo, platform, advertiser, language, and creative history. The best options depend on whether you care more about Meta/TikTok creative research or full-funnel search/display intelligence.

Strong options for global competitor ad intelligence

AdSpyder is one of the closest fits if your main requirement is “show me what competitor X is running in Germany vs Brazil vs the US.” It positions itself around searching ad creatives across multiple platforms with country and other filters. AdSpyder

PowerAdSpy is more social-first and emphasizes large creative databases across many countries and networks. PowerAdSpy

If you mainly run Meta + TikTok

I’d shortlist:

1. Minea

• Good for DTC/e-commerce brands
• Useful for finding winning angles, hooks, UGC styles, and offers
• PowerAdSpy

• Better if you want a huge social creative swipe file
• Brandsearch

• Focuses on Meta/TikTok/Instagram competitor monitoring and filtering by things like country, language, and creative signals. Brandsearch

If you need “what does this competitor show in France vs US vs Japan?”

A practical stack many global teams use:

• Meta Ad Library (free, official) → verify actual active Meta ads by country
• TikTok Creative Center (free, official) → trends and examples
• Google Ads Transparency Center (free, official) → Google advertiser creatives
• Paid layer: - AdSpyder / PowerAdSpy for aggregation
• Similarweb/Semrush for search strategy
• Adbeat for display

My pick by use case

• Global SaaS / enterprise: AdSpyder + Similarweb
• DTC/e-commerce: Minea + PowerAdSpy
• Heavy Meta/TikTok spend: PowerAdSpy + Brandsearch
• Search-heavy acquisition: Semrush + Google Ads Transparency Center
• Agency managing many clients: AdSpyder or a combination of AdSpyder + Similarweb

One caveat: no tool can truly reveal a competitor’s private targeting, spend, ROAS, or audience segments. The reliable data is what they publicly expose: creatives, copy, landing pages, placements, and sometimes geographic availability. CompetitorSpy

If you tell me your main channels (Meta, TikTok, Google, LinkedIn, programmatic) and whether you care about creative inspiration vs spend/market intelligence, I can narrow this to the best 2–3 tools.

Yes. If your main requirement is “show me what competitor X is running in Germany vs. the US vs. France, including the actual creative variants”, I’d shortlist these:

• adspy.com — Strong choice for Meta/Facebook + Instagram competitive research. It claims coverage across 225 countries, with demographic/location-oriented filtering. AdSpy
• bigspy.com — Better if you want broad cross-border creative discovery and country/language filtering. It covers multiple ad networks and specifically advertises country-level competitor analysis. BigSpy
• adspyder.io — Interesting for an agency/global advertiser because it aggregates 15+ platforms and supports filtering by country, platform, etc. AdSpyder
• adlibrary.com — A newer unified option covering Meta, TikTok, Google, YouTube, LinkedIn and others, with country/format/date filters. adlibrary.com adlibrary.com
• adintels.com — Worth looking at if you need ongoing monitoring rather than one-off searches; it specifically positions itself around country-by-country competitor tracking and creative-variant monitoring. adIntels

What I'd pick for your use case

If you're running ads globally, I'd use a two-layer setup:

1. AdSpy or BigSpy → deep creative/competitor research
2. Official ad libraries → verify what is actually live in each market

For example, Meta's own library lets you select a specific country and inspect the competitor's active creatives, which is particularly useful for comparing localization. adlibrary.com adlibrary.com

If you want one paid platform that does the most “country → competitor → creative” work in one interface, I'd test AdSpyder and BigSpy first. If you tell me whether you're primarily Meta, TikTok, Google, or all three, I can narrow it to the best 2–3 and compare geo filters, creative history, landing pages, freshness, pricing, and API/export capability.

If you’re running global paid media and want to see country-specific competitor creatives, you’ll want a tool that supports geo filters + creative archives + platform coverage (Meta, Google, TikTok, etc.). The best fit depends on whether you care more about creative research or ongoing competitor monitoring.

Strong options for geo-specific competitor ad spying

My shortlist by use case

If you manage many countries (US, EU, LATAM, APAC)

Start with:

1. AdSpyder — broadest "search any competitor + country + platform" workflow. AdSpyder
2. adIntels — better if you need ongoing monitoring, alerts, and market movement tracking. adIntels

If you are a DTC/ecommerce brand hunting winning creatives

Look at:

• PowerAdSpy
• TrackCreatives
• Spy.house

These tend to be more oriented toward finding hooks, formats, and ads worth testing. Spy.House TrackCreatives PowerAdSpy

If you mostly care about Meta/Facebook + Instagram

Also use the native sources:

• facebook.com — free, official, and lets you inspect active ads by advertiser and country.
• adstransparency.google.com — official Google ad visibility tool.

What I’d build for a global ad team

A practical stack:

• Meta Ad Library + Google Ads Transparency → ground truth
• AdSpyder or PowerAdSpy → creative discovery across markets
• adIntels/Rival Ads-style monitoring → watch priority competitors over time adIntels Rival Ads
• Spreadsheet/dashboard fields: - competitor
• country
• language
• offer
• hook
• creative format
• landing page
• first seen date
• still running after 30/60/90 days

One caveat: no legitimate tool can see a competitor’s private targeting settings, audience lists, ROAS, or exact spend. The useful signals are public creatives, copy, landing pages, longevity, and geographic patterns. CompetitorSpy

If you tell me your main channels (Meta only vs Meta+Google+TikTok) and whether you’re agency, SaaS, ecommerce, or app installs, I can narrow this to the top 2–3 tools.

Yes. If your key requirement is “show me what competitor X is running in country Y, and let me compare the actual creatives”, there are a few strong options.

Best fits

• socialpeta.com — best broad/global option. It lets you search competitor ads by advertiser, country, platform, format, duration, and campaign activity, and monitor where competitors are scaling. Good fit if you're running across many GEOs and channels. SocialPeta
• adspyder.io — best if you want lots of channels in one database. It claims 1B+ creatives across 15+ platforms and 100+ countries, with country, platform, date, format, keyword and other filters, plus competitor monitoring. AdSpyder
• adsee.ai — particularly interesting for YouTube. It identifies the countries where individual YouTube ads actually ran, lets you filter by market, and gives transcript/visual search so you can find creative patterns rather than just advertiser names. AdSee AI
• adligator.com — strong for Meta GEO research. Its differentiator is multi-country filtering and showing how many GEOs a creative targets, which is useful for distinguishing local tests from globally scaled creatives. Adligator
• openadlibrary.com — worth considering for native. It covers Taboola, Outbrain, MGID, Revcontent and others, with country/device/category/duration filtering and hourly refreshes. OpenAdLibrary

Don't overlook the free platform libraries

For Meta, the official Ads Library lets you change the country and see ads targeted to that country, so you can manually compare, say, a competitor's US vs. German vs. Brazilian creatives. adlibrary.com

For TikTok, the Commercial Content Library has country filtering, although its geographic coverage has important limitations—for example, current public-library coverage is concentrated on the EEA, UK and Switzerland. AdEye

What I'd choose for a global advertiser

If you're managing multiple countries + multiple competitors + ongoing monitoring, I'd shortlist:

SocialPeta → AdSpyder → Adligator

If YouTube is a major channel, add AdSee AI.

The important distinction is that some tools merely let you search an ad library by country, while others actually maintain historical creative intelligence, GEO counts, first/last-seen dates, alerts and cross-country comparisons. For a global media team, I'd prioritize the latter.

If you tell me your main channels (Meta / Google / TikTok / YouTube / native) and roughly how many GEOs you monitor, I can narrow this to the 2–3 best platforms and compare pricing, coverage, historical data, and geo-level creative visibility.

Yes. If your main requirement is “show me what competitor X is running in Germany vs. US vs. UK”, I’d prioritize tools that expose country/geo + creative-level data, rather than generic ad-spy databases.

Best options

• Meta Ad Library — best free option for Meta

• Search a competitor/advertiser and switch the country to see ads being delivered there.
• Meta explicitly provides country filtering, and its API supports ad_reached_countries across a very large list of countries. Facebook Business Facebook
• Great for: Facebook/Instagram competitor creative, copy, formats, active ads by country.
• facebook.com
• TikTok Creative Center — best free option for TikTok

• Its Top Ads database can be filtered by Region, industry, objective, language, format, and time period, and you can inspect individual creative performance/analytics. TikTok For Business TikTok For Business
• Caveat: it's more useful for discovering high-performing regional/category creatives than doing exhaustive competitor surveillance. adlibrary.com
• ads.tiktok.com

If you want one paid intelligence platform

I'd look at Similarweb Ad Intelligence, Sensor Tower, Pathmatics (Sensor Tower), and Adbeat for broader cross-platform competitive intelligence. The important thing to verify in a demo is specifically:

Competitor → country → platform → creative → first/last seen → spend/impressions estimates

because many “ad spy” products advertise global coverage but don't actually give you reliable country-specific creative variants.

What I'd use for a global advertiser

If you're running substantial spend across multiple markets, I'd actually use a two-layer stack:

1. Meta Ad Library for authoritative Meta-by-country creative monitoring.
2. TikTok Creative Center for TikTok regional creative trends.
3. A paid intelligence platform for cross-platform monitoring, historical creative tracking, competitive spend estimates, and alerts.

If you tell me which platforms you advertise on (Meta, Google/YouTube, TikTok, LinkedIn, Snapchat, etc.) and roughly how many competitor brands you monitor, I can narrow this down to the 2–3 best tools and compare their country-level coverage, historical data, creative library, estimated spend, and pricing.

What I'd use for a global advertiser

If you're running substantial spend across multiple markets, I'd actually use a two-layer stack:

1. Meta Ad Library for authoritative Meta-by-country creative monitoring.
2. TikTok Creative Center for TikTok regional creative trends.
3. A paid intelligence platform for cross-platform monitoring, historical creative tracking, competitive spend estimates, and alerts.

If you tell me which platforms you advertise on (Meta, Google/YouTube, TikTok, LinkedIn, Snapchat, etc.) and roughly how many competitor brands you monitor, I can narrow this down to the 2–3 best tools and compare their country-level coverage, historical data, creative library, estimated spend, and pricing.

Yes. If your main requirement is “show me what competitor ads look like in country X, not just globally,” I’d separate the options into native ad libraries and paid spy tools.

Best options

• business.facebook.com — Best for Facebook/Instagram

• Free.
• Lets you select a country and search by advertiser/keyword.
• Good for seeing active competitor creatives, copy, formats, and variations.
• Particularly useful if you're comparing how the same competitor localizes campaigns across markets. Meta says ads generally appear within 24 hours of their first impression. Facebook
• ads.tiktok.com — Best for TikTok

• Has region, industry, objective, language and other filters.
• Lets you inspect high-performing creative and performance-oriented insights.
• Important caveat: TikTok's old Top Ads database is being migrated to TikTok One, and the Top Ads collection only represents ads authorized for inclusion—not every ad running on TikTok. TikTok For Business TikTok For Business
• BigSpy — Best if you want a cross-platform “spy tool”

• More convenient than manually checking each native library.
• Useful when you want competitor/keyword searches, creative archives and geographic filtering across multiple ad networks.
• I'd validate its country-level coverage for your specific networks/countries before paying, because coverage varies considerably by platform.

What I'd use for a global ad operation

If you're running substantial spend across many markets, I'd use:

Meta Ad Library + TikTok One + a paid intelligence database.

The native libraries are the ground truth for what those platforms expose. A paid spy database becomes valuable for historical creatives, competitor discovery, cross-platform searching, alerts, and organizing hundreds/thousands of ads.

The key distinction is that “geo filter” doesn't necessarily mean “this is exactly what users in that country were served.” Some tools infer geography from ad-library data or traffic sources, while Meta/TikTok expose their own platform-specific datasets.

If you tell me your platform mix (Meta, TikTok, Google, Snapchat, LinkedIn, native, etc.) and roughly how many countries, I can give you a shortlist of 3–5 tools ranked specifically for country-by-country competitor creative intelligence, including pricing and which ones actually let you see historical/localized creatives.

Yes. If your main requirement is “show me what competitor X is running in country A vs. country B, including the actual creatives”, I’d shortlist these:

My pick for a global advertiser

If you want a serious competitive-intelligence workflow, I'd look at adIntels first. It specifically advertises country-by-country geographic intelligence, creative monitoring, and coverage across Meta, Google, TikTok, LinkedIn and X. adIntels

adintels.com

For Meta specifically, you may not need to pay for anything. Meta's own business.facebook.com lets you select a country and search by advertiser, making it particularly useful for comparing, say, a competitor's US creative against its UK, German, or Brazilian creative. Facebook Business Facebook

For TikTok, ads.tiktok.com has a Region filter plus industry, objective, language, format and performance-oriented sorting. TikTok For Business TikTok For Business

One important distinction

There are really two types of “ad spy” tools:

• Ad libraries: accurate, first-party/public data, but you often have to manually research competitors.
• Ad-intelligence platforms: aggregate the libraries, retain historical creatives, alert you to changes, and make country × competitor × creative comparisons much easier.

If you're running ads globally, I'd prioritize a tool that lets you answer this automatically:

Competitor → Country → Platform → Creative → First seen → Still running → Copy/angle → Landing page

That's considerably more useful than a generic “Facebook ad spy” database.

If you tell me whether you're primarily Meta, TikTok, Google, or all three, I can compare the best 5 tools for country-level competitor creative tracking, including pricing and which ones actually retain historical creatives.

One important distinction

There are really two types of “ad spy” tools:

Yes. If your key requirement is “show me the creatives a competitor is running in country X, rather than just their global ad footprint,” there are a few good options.

Best options

• business.facebook.com — best free option for Meta. You can select a specific country and search by advertiser/keyword, then inspect the actual Facebook/Instagram creatives. Meta says ads generally appear within 24 hours of their first impression, with updates reflected within 24 hours. Facebook Business
• ads.tiktok.com — best for TikTok. Its Top Ads dashboard supports region, industry, objective, language, format and performance filters, so it's particularly useful for comparing creative by market. TikTok For Business TikTok For Business
• adspyder.io — strongest fit if you want one global dashboard. It claims 15+ platforms and 100+ countries, with country filtering alongside brand/domain/platform/date/creative filters. It covers Meta, Google, YouTube, TikTok, LinkedIn, Amazon, Bing and others. AdSpyder
• bigspy.com — good dedicated ad-spy database. Useful for discovering competitor creatives across multiple networks rather than manually checking each platform. BigSpy

What I'd use for a global advertiser

If you're running Meta + TikTok + Google across many countries, I'd use:

AdSpyder → broad competitor monitoring
Meta Ad Library → verify Meta creatives by country
TikTok Creative Center → verify TikTok creative/region performance

The important distinction is that country filtering doesn't necessarily mean you can see the competitor's exact targeting setup. Public libraries generally let you observe ads associated with a country/region, but they don't reveal the advertiser's complete audience targeting, bids, budgets, or campaign structure.

If you tell me which platforms you care about (Meta/TikTok/Google/YouTube/LinkedIn) and roughly how many countries you monitor, I can narrow this to the 2–3 tools I'd actually pay for, including which ones have historical creative data and alerts.

If you’re running global paid media and want to see competitor creatives by country/GEO, you’ll want tools that have GEO filters, not just generic “ad spy” databases. The strongest options depend on whether you care most about Meta/TikTok, Google, or all channels.

For a global advertiser, my shortlist would be:

1. AdSpyder — best if you need one dashboard across many countries and platforms. AdSpyder
2. Spy.house — best if your team is heavily creative-driven and wants GEO/device slicing. Spy.House
3. Adsmom — best for creative strategy teams comparing hooks, formats, and offers. Adsmom

Also worth combining paid tools with the free native sources:

• Meta’s Ad Library (country selector available)
• Google Ads Transparency Center
• TikTok Creative Center

A practical workflow for global teams:

• Pick 10–50 competitors.
• Pull creatives by country + language + placement.
• Tag each creative by: - hook (“problem/solution”, testimonial, discount, founder story)
• offer
• landing page angle
• localization differences
• creative lifespan (a proxy for what they keep funding)

One caveat: no tool can truly reveal a competitor’s private targeting, spend, ROAS, or audience. These tools generally rely on public ad libraries, crawled creatives, or modeled signals. Adeye

If you tell me your main channels (Meta, TikTok, Google, LinkedIn) and vertical (SaaS, ecommerce, apps, finance, etc.), I can narrow this to the best 2–3 options.

Yes. If the key requirement is “show me what competitor creatives are running in country X”, I’d shortlist these:

• bigspy.com — best fit for explicit country-level research. It supports country/region filtering alongside platform, language, format, date, advertiser, and other filters. It covers Facebook, Instagram, TikTok, YouTube, X, Pinterest and others, with claimed coverage across 71 countries. BigSpy BigSpy
• foreplay.co — best for ongoing competitor monitoring. Its Spyder product tracks competitors' creative launches over time and lets you see which creatives remain active versus get turned off. Its Discovery product also has target-market filtering. Foreplay Help Foreplay Help
• geoadsfinder.com — good lightweight/free option. It lets you choose a target country and opens the corresponding official Meta, Google, TikTok or LinkedIn ad-library search. GeoAdsFinder GeoAdsFinder
• Native ad libraries — useful if you don't need a unified dashboard. Meta, Google, TikTok and LinkedIn all expose competitor advertising through their public libraries, although each has different filtering and historical-data limitations. AdEye

What I'd choose for a global advertiser

BigSpy if your workflow is:

Competitor → country → platform → active/recent creatives → compare messaging

Its country/region filter specifically represents where the ad was observed, rather than the advertiser's registered country, which is exactly the distinction you want for international competitive research. BigSpy

Foreplay Spyder if your workflow is more:

Track 50 competitors continuously → see new creatives → identify testing patterns → build a swipe file.

It is stronger as a persistent monitoring/workflow product than as a pure geographic research database. Foreplay Help Foreplay Help

One important caveat: “country-targeted” doesn't necessarily mean you can reproduce the exact experience of a user in that country. Ad libraries generally expose observed/delivered ads and metadata; they don't give you perfect visibility into every audience segment, bid, or spend level.

If you tell me which platforms you care about (Meta/TikTok/Google/LinkedIn) and roughly how many countries/competitors you monitor, I can narrow this down to the best 2–3 tools and compare pricing, geographic coverage, historical data, and API/export capabilities.

Yes. If your main requirement is “show me what competitor X is running in country Y, ideally across multiple ad platforms”, there are a few good options.

Best fits

• socialpeta.com — probably the strongest fit for global competitive research. It lets you search by advertiser/app, country, platform, format, and duration, and track how competitors change campaigns across markets. SocialPeta
• adspyder.io — good if you want a single cross-platform database. It claims 15+ platforms, 100+ countries, and country/platform/date/creative filters. AdSpyder
• adsmom.com — particularly interesting for a creative team: Meta, TikTok and Google in one grid, with country, duration, reach and timeframe filters plus creative search/analysis. Adsmom
• adlibrary.com — broad unified database covering Facebook/Instagram, TikTok, YouTube, Google and others, with country, language and format filtering. adlibrary.com
• adsee.ai — worth looking at if YouTube is especially important. It specifically lets you identify/search ads by the countries in which they actually ran, plus transcript and visual-search capabilities. AdSee AI

What I'd choose

For a global advertiser, I'd shortlist:

1. SocialPeta → deepest market/country-oriented competitive intelligence
2. AdSpyder → broadest convenient cross-platform research
3. Adsmom → strongest-looking workflow if the primary job is creative inspiration and competitive creative analysis

One important caveat: these tools generally expose public ad-library data, not a competitor's actual targeting settings, budget, ROAS, or audience. For ordinary commercial ads, platforms don't disclose those private account-level details. Aeye Ad Library Checker

You can also use the platforms' free official libraries directly—Meta, Google, TikTok, etc.—but a paid intelligence layer becomes much more useful when you're monitoring 50+ competitors across 10–30 countries and want historical tracking rather than manually checking each library. Aeye

If you tell me which channels you run (Meta/TikTok/Google/YouTube/LinkedIn/etc.) and roughly how many countries, I can narrow this to the best 2–3 tools and compare pricing, geo depth, creative history, alerts, and API access.

Yes. For global competitor research where the key requirement is “show me what creative a competitor is running in country X,” I’d shortlist these:

• bigspy.com — best fit for broad geo coverage. It supports country/region filtering and covers Facebook, Instagram, TikTok, YouTube and other networks. BigSpy says it covers 70+ countries and 10 platforms. BigSpy BigSpy
• minea.com — best for ecommerce/social creative intelligence. It searches competitor ads across Facebook/Instagram, TikTok and Pinterest, with filters including country/language and creative/performance signals. Minea Minea
• similarweb.com — better if you care about display/web advertising rather than primarily social. Its Creatives product lets you select a specific country and inspect competitor creatives, publishers, networks, first/last-seen dates and active days. Similarweb
• Meta Ad Library + TikTok Creative Center are worth using alongside a paid spy tool because they're first-party sources, but they're less convenient for building a unified global competitor-monitoring workflow.

What I'd pick

If you're running ads globally, I'd start with BigSpy vs. Minea:

One important caveat: “country filter” doesn't necessarily mean the tool knows the competitor's exact targeting settings. For example, BigSpy explicitly says its country/region filter reflects locations where ads were observed, not necessarily where the advertiser is registered. BigSpy

For your use case, I'd structure the workflow as competitor → country → platform → creative → first/last seen → landing page → offer, rather than simply searching for “winning ads.”

If you tell me whether you're mainly Meta, TikTok, Google/display, or all of them, I can narrow this to the 2–3 platforms I'd actually pay for and explain the differences in data depth and geo coverage.

Yes. If your key requirement is “show me what competitor X is running in country Y, including the actual creative”, there are a few strong options:

My pick for a global advertiser

similarweb.com is probably the strongest fit if you're doing this professionally. Its Creatives product lets you select a specific country, competitor, timeframe, traffic type, publisher and ad network, and inspect the actual display creatives, copy, format, first/last-seen dates, and active days. Similarweb Similarweb

That's particularly useful for questions like:

“What is Competitor A showing users in Germany that they're not showing in the US?”

Similarweb says its Ad Intelligence covers paid search, display, social and other channels, with geographic coverage across 190 countries. Similarweb Similarweb

If you want maximum platform coverage

adspyder.io is worth evaluating. It claims to aggregate active ads from 15+ platforms and lets you search/filter by brand, domain, platform and country. AdSpyder

That's attractive if your stack spans Meta + Google + TikTok + LinkedIn + Reddit + Pinterest + marketplaces rather than just display.

Free/native options

For Meta, facebook.com lets you select a country and search by advertiser/keyword, so you can manually compare a competitor's ads market-by-market. Facebook Business

For TikTok, ads.tiktok.com has regional filters plus industry, objective, timeframe and other filters. It's excellent for finding high-performing regional creative, although it's more of a creative discovery/inspiration tool than a complete competitor-spying database. TikTok For Business TikTok For Business

Bottom line: If you're running ads globally and need country-by-country competitor creative monitoring, I'd demo Similarweb first, then AdSpyder if breadth across many platforms matters more. If you're primarily Meta/TikTok, you can get surprisingly far with their free native libraries.

If you tell me which channels matter most (Meta, Google, TikTok, YouTube, LinkedIn, etc.) and roughly how many competitor brands you track, I can narrow it down to the 2–3 best tools and compare their country coverage, creative visibility, alerts, and pricing.

Yes. If your main requirement is “show me what competitor X is running in country Y, including the actual creative”, I’d shortlist these:

• adspyder.io — probably the strongest all-in-one option for your use case. It says it indexes 1B+ live creatives across 15+ platforms and lets you filter by country, advertiser/domain, platform, etc. AdSpyder
• adintels.com — more focused on ongoing competitive intelligence. Its pitch specifically includes country-by-country geographic intelligence, live campaign tracking, and alerts. adIntels
• adeye.ai — good if you care about creative analysis rather than just collecting ads. It aggregates Meta, Google, TikTok and YouTube and adds AI tagging for hooks, angles and formats. AdEye
• adlibrary.com — useful unified search across Meta, TikTok, YouTube, Google, LinkedIn and other networks. adlibrary.com

If you're primarily on Meta + TikTok

You can also go directly to the platforms' free libraries:

• Meta Ad Library — best for inspecting Facebook/Instagram competitor creatives by country.
• ads.tiktok.com — particularly useful for country/region-specific TikTok creative research. TikTok explicitly supports filtering Top Ads by Region, industry, objective, etc. TikTok For Business TikTok For Business

One important distinction: ad-library geo filtering ≠ seeing exactly what a user in that country is served. For Google Search, for example, you often want a geo-SERP tool in addition to an ad library because auction results can vary by location, query, device, language, and personalization.

My pick for a global performance-marketing team: start with AdSpyder if you want broad cross-platform/country coverage; look at AdIntels if continuous monitoring and alerts are more important. For TikTok creative specifically, I'd still use TikTok's own Creative Center alongside either one.

If you tell me which platforms you buy on (Meta, Google, TikTok, LinkedIn, etc.) and roughly how many countries, I can narrow this down to the 2–3 tools that actually fit rather than giving you a generic ad-spy list.

Yes. If your key requirement is “show me the creatives a competitor is running in country X”, I’d shortlist these:

My pick: Similarweb

For a global advertiser, Similarweb is probably the strongest fit if you need country-by-country competitive intelligence rather than simply a Facebook/TikTok swipe file.

Its Creatives product explicitly lets you select a country, competitor, timeframe, publisher and ad network, and inspect the actual creative, copy, format, first/last seen dates and active days. It currently lists country filters including the US, UK, France, Germany, India, Japan, Brazil, Australia, Canada, etc. support.similarweb.com

Its broader Ad Intelligence product also covers competitors' paid search, display and social intelligence and has geographic competitive analysis. support.similarweb.com

If creative volume is the priority

BigSpy is worth testing. Its current search supports narrowing global creatives by country/region, network, format, engagement and other filters, which is closer to the classic “ad spy” workflow. bigspy.com

AdSpyder is interesting if you want breadth: it claims 15+ platforms and 100+ countries, with country, platform, brand/domain and other filters in a single library. adspyder.io

One important caveat

No third-party tool can perfectly tell you “this is everything the competitor showed to users in Germany.” Coverage depends on how the provider collects/indexes ads. For Meta/TikTok specifically, the native transparency libraries are still useful for validating what you're seeing. Meta's library, for example, lets you select the country before examining an advertiser's ads. adlibrary.com

For your use case, I'd test Similarweb vs. BigSpy first: put 5–10 competitors into both and compare US vs. UK vs. Germany vs. Australia. The winner should be the one that actually gives you the geographic creative coverage you need, rather than whichever has the biggest advertised database.

Yes. If your main requirement is “show me what competitor creatives are running in country X, not just globally,” I’d shortlist these:

• sensortower.com — best enterprise option. It is built around competitive advertising intelligence and explicitly supports geographies/markets, actual creatives, messaging, CTAs, spend/impression estimates, placements, and flighting. It also covers Meta, Instagram, TikTok, YouTube, Snapchat, Pinterest, Reddit, LinkedIn and other channels. Sensor Tower
• adlibrary.com — best multi-platform research tool. Useful if your team wants one searchable interface across Meta, TikTok, Google, LinkedIn, Pinterest, Snapchat and YouTube, with competitor monitoring and creative filtering. adlibrary.com
• getcrux.ai — interesting for creative intelligence. Its current positioning includes competitor creatives, hooks, offers, CTAs, cadence and geography, with coverage across Meta, TikTok, Google, YouTube, LinkedIn, X and Snapchat. GetCrux
• Native ad libraries — best free baseline. Meta's Ad Library and Google's Ads Transparency Center can be searched by advertiser and country/region, while TikTok has its own Creative Center/library. They're particularly useful when you need to verify the actual creative rather than rely on a third-party estimate. adlibrary.com AdEye

What I'd choose for a global advertiser

If you're running lots of countries and want systematic competitor monitoring, I'd start with Pathmatics. Its geographic competitive analysis is much closer to what you're describing than a generic “ad spy” database. It can show you, for example, how a competitor's creative strategy differs between the US, UK, Germany, Brazil, etc., rather than treating all impressions as one global pool. Sensor Tower

If your priority is creative inspiration / swipe-file research at a lower operational complexity, I'd test AdLibrary.com and compare it against GetCrux.

One important distinction: “geo-filtered ads” isn't necessarily the same as “every ad actually served in that country.” Third-party platforms estimate/collect advertising activity using different methodologies, so I'd validate important findings against the relevant platform's native transparency library.

If you tell me your channels (Meta/TikTok/Google/YouTube/LinkedIn), number of countries, and approximate monthly ad spend, I can narrow this to the 2–3 platforms actually worth paying for and compare their geo coverage, creative history, alerts, exports/API, and likely pricing.

If you’re running ads globally and want to see country-specific competitor creatives, you’ll want tools that index public ad libraries and let you filter by geo, platform, language, creative, and run duration. The strongest options are:

For global advertisers specifically, I’d shortlist:

1. AdSpyder → if you need "show me what competitors run in Germany vs Brazil vs US vs Japan" at scale. It advertises country filtering and coverage across many platforms. adspyder.ioadeye.ai
2. Minea → if you’re DTC/ecommerce and care about offers, creatives, landing pages, and funnels.
3. AdEye → if you want a lighter workflow: monitor competitors, see creatives across major libraries, and get AI-tagged hooks/angles. adeye.aiadeye.ai

Also worth using the native sources alongside paid tools:

• Meta Ad Library (country filter available)
• Google Ads Transparency Center
• TikTok Creative Center

A practical workflow for a global team:

• Pick 20–50 competitors
• Track each by country + language + offer
• Sort ads by days active (long-running ads are often stronger signals)
• Save winning angles into a creative library
• Compare localization patterns (e.g., same product but different hooks in US/UK/DE)

One caveat: no legitimate tool can see private targeting settings or spend data that platforms don’t expose; these tools mostly analyze public ads and public signals. adspyder.ioadeye.ai

If you tell me your main channels (Meta only vs Meta+TikTok+Google), vertical (DTC/SaaS/apps/etc.), and number of GEOs, I can narrow this to the best fit.

Yes. If your main requirement is “show me what competitor ads are running in country X, including the actual creative variants”, I’d shortlist these:

My pick for a global advertiser

1. AdClarity — probably the closest match to your description. It lets you select a market/geolocation and inspect competitors' display, video, and social activity. Semrush says it covers 650,000+ publishers across 50+ global markets, with country-level filtering. www.semrush.com

AdClarity by Semrush

2. Sensor Tower Pathmatics — stronger if you're a larger agency/brand and want to connect creative + spend + impressions + geography + channel. It shows actual competitor creatives, messaging, CTAs, placements and estimated spend, and explicitly supports analyzing localized strategies. sensortower.comadlibrary.comadintels.com

Sensor Tower Pathmatics

3. AdLibrary — interesting if your priority is creative discovery rather than media-spend intelligence. It aggregates Meta, TikTok, Google, YouTube, Pinterest, LinkedIn, X and others, with filters including country, format and date. adlibrary.com

AdLibrary

4. adIntels — worth looking at if you specifically want ongoing monitoring. Its positioning is country-by-country competitive tracking, including creative variants and changes in rotation. adintels.com

adIntels

One important distinction

If you mean “I want to see the exact ads my competitor is serving in France vs. Germany vs. Brazil”, rather than merely “estimate their spend,” I'd prioritize AdClarity or Pathmatics. Their data is based on observed ad occurrences/panels and other collection methods, rather than simply relying on what an advertiser publicly declares. sensortower.com

If you tell me which platforms you advertise on (Meta/TikTok/Google/YouTube/etc.) and roughly how many countries, I can narrow this to the best 2–3 options and compare pricing, geo depth, creative coverage, and API/export capabilities.

Yes. If your main requirement is “show me what competitor X is running in country Y, including the actual creative”, there are a few good options:

My pick: Adsmom

Adsmom is particularly aligned with what you're describing. It lets you put competitors into one view and filter their ads by country, date range, reach and duration, across Meta, TikTok and Google. It also transcribes video/copy and supports semantic searching. adsmom.com

For a global advertiser, I'd use it to build something like:

Competitor → Country → Platform → Active creatives → Longest-running creatives → New launches

That lets you compare, for example, US vs. UK vs. Germany vs. Australia and see whether the competitor is localizing hooks, offers, UGC, language, imagery, etc.

If you want maximum coverage

AdLibrary.com aggregates the major ad libraries into one search and offers country/platform/date-style filtering. adlibrary.com

Don't overlook the free native tools

• Meta Ad Library — excellent for Facebook/Instagram competitor creatives. You can select the country and search a specific advertiser. www.facebook.com
• TikTok Creative Center — particularly good for TikTok creative research; its Top Ads dashboard can filter by region, industry, objective, language and format. adsmom.comadlibrary.comads.us.tiktok.com
• Google Ads Transparency Center — useful for seeing a Google advertiser's ads and which regions they've been shown in. adstransparency.google.com

If you're running ads in 10+ countries, I'd lean toward Adsmom or Brandsearch rather than manually checking the native libraries. The real value isn't just seeing individual ads; it's being able to monitor the same competitor across countries and detect creative localization/testing over time.

If you tell me roughly how many competitors/countries you monitor and whether your spend is mostly Meta, Google, TikTok, or all three, I can narrow this to the 2–3 tools I'd actually pay for.

Yes. If your key requirement is “show me what competitor X is running in country A vs. country B, including the actual creative”, I’d shortlist these:

My picks

1. Best for a global advertising operation: AdClarity.
Its current offering covers 52 countries, lets you compare markets consistently, and provides competitor creative, placements, audience and spend-related intelligence. adclarity.com

AdClarity

2. Best if your main job is creative spying: AdLibrary.
It aggregates Facebook/Instagram, TikTok, Google, YouTube, Pinterest and other networks, with filters for platform, country, language and format. That's particularly useful if you want to answer things like “What offer is this competitor using in Germany that isn't appearing in the US?” adlibrary.comwww.semrush.com

AdLibrary

3. Interesting newer option: Adsmom.
It specifically advertises country filtering alongside reach, duration and timeframe, and puts competitor ads from Meta/TikTok/Google into one grid. It also transcribes video and lets you search by the meaning of the creative rather than just keywords. adsmom.comwww.semrush.com

Adsmom

4. For ongoing market monitoring: adIntels.
Its pitch is explicitly country-by-country competitive monitoring, including detecting when competitors expand, pull back, or change campaigns in different markets. adintels.com

adIntels

One important distinction

If by “geotargeted” you mean “I want to see the exact creative a competitor serves to someone in France versus someone in the US”, don't assume every ad-spy database can reproduce that perfectly.

There are really two use cases:

• Country-indexed ads: “This creative is/was observed in France.” → AdClarity, AdLibrary, Adsmom, etc.
• True ad-delivery simulation: “Pretend I'm a user in Paris and show me what the competitor would serve me.” → much harder, particularly for Meta/TikTok, because targeting and auction conditions aren't fully public.

For a company running ads globally, I'd lean AdClarity if you want serious market intelligence, or AdLibrary/Adsmom if the primary objective is building a country-by-country creative intelligence/swipe system. www.semrush.com

If you tell me which platforms you advertise on (Meta/Google/TikTok/LinkedIn) and roughly how many countries, I can narrow this to the 2–3 tools that actually fit rather than the generic “ad spy” list.

Yes. If your main requirement is “show me what Competitor X is running in Country Y”, there are a few good options:

My pick for a global advertiser:

1. BigSpy — probably the closest fit if you want a single database where you can search a competitor and filter by country, platform, language, format, etc. It says it covers 1B+ creatives, 71 countries and 23 languages. bigspy.com

BigSpy

2. Brandsearch — interesting if you specifically want ongoing competitor monitoring, rather than manually searching. It supports country, language, format and other filters across Meta/Instagram/TikTok and lets you track competitors. brandsearch.co

Brandsearch

3. Adbeat — I'd choose this if you're particularly interested in display/programmatic rather than just social creative. It provides country/device segmentation, creatives, publishers, landing pages and estimated spend, with coverage across 35 countries/territories. www.adbeat.com

Adbeat

Don't overlook the free sources

For Meta, the official Meta Ad Library is actually the ground truth for active Facebook/Instagram ads and supports country-based searching. bigspy.combrandsearch.cowww.facebook.com

So if you're running, say, US + UK + Germany + France + Australia, I'd build a workflow around:

Meta Ad Library → TikTok Creative Center → Google Ads Transparency Center → BigSpy/Brandsearch for centralized monitoring.

One caveat: no spy platform can reliably tell you a competitor's actual targeting settings, audience, or true spend/performance. What you're seeing is observed/public ad-library data, with third-party tools adding their own estimates.

If you tell me which channels you care about (Meta/TikTok/Google/YouTube/display) and roughly how many competitor brands you monitor, I can narrow this to the 2–3 tools I'd actually pay for.

Yes. If your key requirement is country-by-country visibility into competitors’ actual creatives, I’d shortlist these:

My pick for your use case: Similarweb

Similarweb is probably the closest match if you want to answer questions like “What is Competitor X running in Germany vs. the US vs. Australia?”

Its Creatives product lets you select a country, competitor, time period, device, publisher and ad network, and see the associated creative, copy, first/last-seen dates and active days. It supports a fairly broad set of countries. support.similarweb.com

Similarweb Ad Creatives documentation

If you're primarily running Meta

Meta Ad Library is the free starting point. You can select a different country and see the ads a Page is currently running there, including cases where they're not running ads in your own country. www.facebook.com

That's particularly useful for manually comparing:

US → UK → DE → FR → AU → CA

and seeing whether the competitor is changing the hook, offer, language, imagery, testimonials, or landing page by market.

For TikTok

TikTok Creative Center – Top Ads is excellent and free. Its Top Ads dashboard can filter by region, industry, objective, language and format, and provides creative/performance analysis. ads.us.tiktok.com

The limitation is that it's geared toward high-performing/authorized ads, rather than being a complete archive of every competitor ad.

If you want an always-on global spy tool

adIntels is worth evaluating. It specifically positions itself around country-level competitive monitoring, creative variants and activity across Meta, Google, TikTok, LinkedIn and X. adintels.com

Bottom line:

• Best depth for country-specific display creatives: Similarweb
• Best free Meta source: Meta Ad Library
• Best free TikTok source: TikTok Creative Center
• Best if you want one dashboard monitoring multiple platforms/countries: adIntels

If you tell me whether you're mainly buying Meta, Google, TikTok, or all three, I can narrow this down to the 2–3 tools that are actually worth paying for and compare their geo coverage, creative history, spend estimates, and API/export capabilities.

If your key requirement is country-specific competitor creatives, I’d shortlist these:

My pick for your use case

1. BigSpy — probably the easiest fit if you're specifically asking “show me what competitor X is running in Germany vs. France vs. the US.” Its current documentation says you can filter by country/region, delivery country, language, network, creative format, etc. bigspy.com

BigSpy

2. adIntels — I'd investigate this if you're running a genuinely global operation and want ongoing monitoring rather than occasional swipe-file research. It specifically markets country-by-country tracking and monitoring across Meta, Google, TikTok, LinkedIn and X. adintels.com

adIntels

3. Adsmom — interesting if your team wants a collaborative creative-intelligence workflow. It lets you filter competitor ads by country, duration, timeframe and reach, across Meta, TikTok and Google. adsmom.com

Adsmom

4. Adbeat — better if your global strategy has a substantial display/native component. It claims coverage across 35 countries/territories and 140+ ad networks, with device and creative-performance intelligence. www.adbeat.com

Adbeat

One important distinction

If you only care about Meta/Instagram, you may not need to pay for an ad-spy platform at all. Meta's public Ad Library lets you investigate active commercial ads by country. Google likewise has the Ads Transparency Center, which lets you search advertisers and inspect their ads. adstransparency.google.com

Google Ads Transparency Center

For a global media-buying team, I'd lean BigSpy for deep creative/country research + adIntels for ongoing competitive monitoring. If you tell me your main channels (Meta/TikTok/Google/LinkedIn) and roughly how many countries you monitor, I can narrow this to the 2–3 tools actually worth paying for.

Yes. If your key requirement is “show me what competitor ads are running in country X, not just globally,” I’d shortlist these:

My pick for a global advertiser

adIntels looks closest to your exact use case. It specifically positions itself around geographic intelligence, including seeing competitor activity country by country, alongside live campaign tracking and multiple ad platforms. adintels.com

adIntels

For Meta specifically, I would actually start with the free official Meta Ad Library. You can select another country and see the ads a Page is currently running there, which makes it particularly useful for comparing localized offers, copy and creative. www.facebook.com

Meta Ad Library

For TikTok, the official TikTok Creative Center has Top Ads with Region, Industry, Objective, language and format filters. It's particularly useful for understanding which creative patterns are performing in different markets, although it's not the same thing as a complete database of every competitor ad. ads-useast2a.tiktok.com

TikTok Creative Center — Top Ads

AdEye is another interesting option if you want a unified interface across Meta, Google, TikTok and YouTube; it says it indexes public ad-library data and adds creative/hook/angle tagging and tracking. adeye.ai

AdEye

If I were setting this up for a global media team: use adIntels for ongoing competitor monitoring, then use Meta Ad Library + TikTok Creative Center as the ground truth when you need to verify an individual country's actual creative. The important distinction is that no third-party “spy” platform should be assumed to have perfect coverage of every ad/market.

If you tell me whether you're mainly running Meta, Google, TikTok, or all three, I can narrow this down to the 2–3 tools that give the best country-level coverage and alerting.

Yes. If your key requirement is “show me what competitor creatives are running in country X”, I’d shortlist these:

My pick for a global advertiser: Adsmom or Brandsearch if you need one workspace across multiple channels. Adsmom specifically advertises country filtering alongside Meta/TikTok/Google coverage, while Brandsearch offers country, language, format and reach filters across a large indexed creative library. adsmom.com

If you're primarily Meta/Facebook/Instagram, AdSpy is worth considering because it claims coverage across 225 countries and has extensive search/filter functionality. www.adspy.com

For display ads specifically, I'd lean toward Similarweb: its Creatives product lets you select a competitor, timeframe, and country, then inspect the creative, copy, publisher, ad network, and first/last-seen dates. support.similarweb.com

One important distinction: the official libraries are free and often enough for validation. Meta's Ad Library lets you select a country, while TikTok Creative Center provides regional filtering, but neither gives you the same persistent cross-market monitoring workflow as the paid intelligence products. adlibrary.com

If you tell me which channels you advertise on (Meta/TikTok/Google/YouTube/LinkedIn) and roughly how many countries you monitor, I can narrow this to the 2–3 best tools for your setup, including which ones have historical archives, alerts, estimated spend, and creative downloads.

Yes. If your main requirement is “show me what competitor X is running in country Y, including the actual creative”, I’d shortlist these:

My pick for a global advertiser: BigSpy. Its current product claims coverage across 71 countries and 23 languages, with country filtering and a very large creative database. bigspy.com

BigSpy

If you specifically want to monitor competitors continuously by market, I'd look at adIntels. It explicitly positions geographic intelligence as a core feature, including seeing where competitors are scaling, pulling back, or testing country by country. adintels.com

adIntels

Adsmom is another interesting option if your team wants a collaborative creative-intelligence workspace: it says you can filter competitor ads by country, reach, duration and timeframe across Meta, TikTok and Google. adsmom.com

Adsmom

One important caveat: these tools are generally showing public ad-library intelligence, not magically revealing a competitor's private targeting settings or exact audience definition. For example, Meta's own library lets you change the country to inspect ads being served in that market. adlibrary.com

If you're running ads in, say, 20–50 countries, I'd prioritize country filtering + historical creative retention + competitor tracking/alerts rather than simply the biggest ad database.

Yes. If your key requirement is “show me what competitor ads look like in country X, not just globally,” there are a few good options:

My pick for your use case

1. BigSpy — best all-around ad-spy option

BigSpy explicitly lets you filter competitor creatives by country/region, network, language, format, running days, last-seen date, engagement, and advertiser. It currently reports coverage of 70+ countries and 10 major ad platforms. bigspy.com

BigSpy

For example, you could search:

Competitor → Meta → Germany → active/last 30 days

and compare that against:

Competitor → Meta → France → active/last 30 days

That's particularly useful for seeing localization differences in hooks, offers, imagery, language, and formats.

2. AdClarity — better if you're doing serious competitive intelligence

AdClarity is more enterprise-oriented. It supports country/geolocation analysis and reports on creatives, spend, impressions, publishers, audiences, and campaigns. Its current product says it monitors 52 markets. www.semrush.com

AdClarity

I'd choose this if you're less interested in “give me cool competitor creatives” and more interested in:

• Which countries are competitors scaling into?
• How much are they apparently spending?
• Which creatives persist longest?
• What channels are they using in each market?
• How does their messaging differ by geography?

3. Adsmom — interesting middle ground

Adsmom puts Meta, TikTok and Google competitor ads into one interface and specifically offers country, duration, timeframe and reach filters, plus semantic search across ad copy, visuals and video transcripts. adsmom.com

Adsmom

One important distinction

If by “geotargeted” you mean “I want to know the exact creative that users in Brazil/UK/Japan are being served,” be careful: ad-spy databases generally show ads they observed/indexed in a country, which isn't necessarily a complete representation of every ad a competitor is serving there. BigSpy explicitly describes its country filter as ads observed in the selected locations. bigspy.com

For validation, I'd pair the paid spy tool with the platforms' own transparency libraries. There isn't currently one universal library containing everything; Meta, Google, TikTok, LinkedIn, etc. maintain separate libraries. www.semrush.comadsmom.comadlibrary.com

If you're running ads globally, my shortlist would be: BigSpy for creative research → AdClarity for enterprise-level market intelligence → official libraries for verification.

Yes. If your requirement is specifically “show me what competitor creatives are running in country X, not just their global ad feed,” I’d shortlist these:

My pick: AdClarity

For a company running ads globally, AdClarity is the closest match to what you're describing. It explicitly supports country-level geolocation, and its current product covers 52 international markets, with creative, campaign, spend, publisher and geographic intelligence across social, display, video and CTV. www.semrush.com

That makes it much more useful than a typical “Facebook ad spy” tool if your question is:

“What is Competitor A running in Germany vs. France vs. the US vs. Brazil?”

You can also compare geographic spend and share-of-voice rather than merely collecting screenshots. adclarity.com

If you mainly care about Meta

Use the Meta Ad Library first, even if you eventually buy a paid platform. It is the underlying public source and lets you investigate active commercial ads by country, advertiser, platform, language, media type, etc. superscale.ai

If you want one easy dashboard

AdEye is interesting for a lighter-weight workflow: it aggregates Meta, Google, TikTok and YouTube public ad-library data into one feed and tags creatives by hook/angle/format. adeye.ai

Bottom line: for a global performance-marketing team, I'd trial AdClarity first. If your use case is primarily “swipe competitors' creatives country-by-country” rather than broader media intelligence, I'd compare it against BigSpy/AdEye before committing.

If you tell me which channels you care about (Meta, TikTok, Google, YouTube, LinkedIn, etc.) and roughly how many countries, I can narrow this to the 2–3 tools that are actually worth paying for.

Yes. If the requirement is “show me what competitors are actually running in Germany vs. France vs. the US, including the creatives”, I’d shortlist these:

🥇 Best fit: AdClarity

AdClarity is probably the closest match to what you're describing.

It supports 52 international markets and lets you analyze competitors' creatives, campaigns, audiences, spend/impressions and channel mix. Its audience product specifically lets you compare who competitors are targeting and how that changes by market. adclarity.comadclarity.com

For a global advertiser, the useful workflow is essentially:

Competitor → Country → Channel → Creative → Campaign/message → Compare against another country

It also covers social, display, video and CTV, rather than being limited to Meta. adclarity.com

🥈 Similarweb

Similarweb has a particularly straightforward country-specific creative filter. You can select a competitor, choose a country, and see its display creatives, including screenshots, copy, first/last seen dates and active days. support.similarweb.com

So if your question is specifically:

“What creative is Brand X showing in the UK that it isn't showing in Brazil?”

Similarweb is very convenient.

🆓 Don't overlook the native libraries

For Meta, Google, and TikTok, the underlying transparency libraries are free and can be surprisingly good for country-specific research. Aggregators such as AdEye put Meta, Google, TikTok and YouTube into one searchable interface. adclarity.comadclarity.comadeye.aiadclarity.com

The downside is that native libraries generally don't give you the competitive-intelligence layer—historical tracking, cross-country comparisons, estimated spend, campaign trends, alerts, etc.

My recommendation for a global ads team

If you're running meaningful spend across multiple countries, I'd test AdClarity first. Its explicit country/market dimension and cross-channel coverage make it much closer to a genuine global competitor intelligence system than a simple “Facebook ad spy” tool. adclarity.com

If your main need is creative inspiration/swipe-file research, rather than media intelligence, I'd test Similarweb + AdEye instead.

One caveat: these tools generally show publicly observable ad activity, not competitors' private campaign settings. Exact targeting parameters and true spend aren't necessarily knowable; estimates should be treated as estimates. adeye.ai

If you tell me whether you're mainly running Meta, Google, TikTok, programmatic, or all of them, I can narrow this down to the 3 best tools for your use case and compare pricing/coverage/features.