ChatGPT answers, unedited

Yes. If by “filter by ad format + objective + platform” you mean something like “show me my competitors’ TikTok video ads aimed at conversions, or Meta carousel ads aimed at leads”, there are a few good options.

My pick: BigSpy

BigSpy is probably the best fit for exactly that use case.

It lets you filter across Facebook, Instagram, TikTok, YouTube, Pinterest, X, AdMob and others, with filters for:

• Platform/network
• Creative format — image, video, carousel, HTML
• CTA / marketing objective — including conversion, traffic, lead generation, engagement, app download, shopping
• Country/region
• Date / “only new ads”
• Advertiser
• Engagement
• Landing-page type
• Video duration, aspect ratio, resolution
• Deduplication by advertiser or creative bigspy.comhelp.foreplay.co

So you can get pretty close to a query like:

Competitor X → TikTok → video → conversion → US → last 30 days

That's unusually useful for cross-platform competitive research.

The alternatives

Foreplay is better if your main goal is creative research and building a swipe file, rather than pure ad-intelligence filtering. Its Discovery product supports filtering by format, platform, active status, target market and content style, and its Spyder product tracks competitors. help.foreplay.co

Foreplay

AdSpyder looks strongest if you want broadest cross-platform coverage + competitive monitoring. It claims 15+ platforms, 30+ filters, and filtering by platform, format, date, keyword, domain, country and other parameters. adspyder.io

AdSpyder

Quick verdict

One caveat: “objective” is the tricky filter. Platforms don't expose competitor campaign objectives consistently, so tools often infer/map the objective from CTA, campaign metadata, placement, or other signals. BigSpy explicitly offers CTA categories such as conversion, traffic, lead generation, engagement, app download and shopping. bigspy.com

If you tell me which platforms you care about (e.g. Meta + TikTok + Google) and whether you want competitor tracking vs. ad discovery, I can narrow this down to the best 1–2 tools and compare their current pricing/features.

Yes. What you’re looking for is usually called a cross-platform ad intelligence / competitor ad spy tool. The “best” option depends on whether you care more about creative research, media buying signals, or breadth of platforms.

Here are the strongest options:

My pick by use case

• You’re a performance marketer trying to beat competitors:

→ AdSpyder. It’s closest to a “research database” where you can slice by platform, format, keywords, and advertiser. AdSpyder

• You’re a creative strategist looking for winning concepts:

→ AdEye or Adsmom. The value is less “find the ad” and more “find patterns like UGC hooks, offers, angles, and formats.” Adsmom AdEye

• You run DTC/ecommerce and mainly care about Meta/TikTok creatives:

→ I’d lean Adsmom or AdFlex because the workflow is closer to a creative swipe file. Adsmom AdFlex Ads

A note on “objective” filtering: most tools can infer objectives (conversion-style, awareness, lead-gen patterns, etc.), but platforms generally don’t expose a competitor’s exact campaign objective. The better tools approximate it using signals like creative format, CTA, landing page, copy, and how long an ad has been running. AdEye

If you tell me your main platforms (Meta only vs Meta + TikTok + Google), industry, and whether you’re doing creative research or media buying analysis, I can narrow it to one.

Yes. If your main requirement is “show me competitor ads across platforms, then filter by format + objective”, there are a few options—but they differ quite a bit.

My picks

If I were choosing one, I'd start with AdLibrary.com for cross-platform competitor research. It combines Meta, Google, TikTok, YouTube, LinkedIn, X, Snapchat and Pinterest, with filters for platform, country, format, date and freshness. adlibrary.com adlibrary.com

adlibrary.com

If “objective” is the critical filter, TikTok's own Creative Center is actually stronger than most third-party tools. Its Top Ads dashboard explicitly lets you filter by Campaign Objective and, on desktop, Ad Format, alongside region, industry, language, etc. TikTok Ads TikTok For Business

ads.tiktok.com

If you want the tool to analyze the creative for you, I'd look at AdEye. It pulls Meta, Google, TikTok and YouTube ads into one feed and AI-tags things like hook, angle and format, plus gives a “working signal” based on longevity/variation count. AdEye

adeye.ai

One important catch

There isn't really a universal tool that can reliably expose the actual campaign objective chosen by a competitor across every ad platform. Much of that data simply isn't public. Third-party tools therefore tend to infer/tag objectives rather than retrieve the advertiser's actual campaign setting.

So if your workflow is something like:

Competitor → Platform → Objective (Sales/Leads/Traffic/etc.) → Format (UGC/video/carousel/static) → see all matching ads

I'd prioritize AdLibrary.com or AdFlex, then use the native platform libraries when you need objective-level accuracy.

If you tell me which platforms you care about (e.g. Meta + TikTok + Google) and whether you mean campaign objective or creative format, I can narrow it down to the best 2–3 tools and compare their pricing/features.

Yes. If your main requirement is “show me competitor ads across platforms, then filter by format + objective”, there are a few good options—but they differ quite a bit.

My pick: Foreplay

Foreplay is probably the best overall choice if you're doing creative/competitor research, rather than trying to replicate a media-buying intelligence platform.

It lets you search across Facebook/Instagram, TikTok, YouTube, LinkedIn and more, and filter by things like platform, format, niche, active status, market, content style and date/running duration. help.foreplay.co

The big advantage is that you can combine filters. For example:

Competitor → TikTok → Video → B2C → Active → Long-running

Its Spyder product also tracks competitors over time, rather than just showing you what's currently live. help.foreplay.co

Caveat: “Objective” isn't as cleanly exposed as a universal cross-platform filter. Campaign objectives are platform-specific, so tools generally infer them from available metadata/creative/landing-page signals rather than giving you one perfect universal “Objective” field.

If cross-platform breadth is #1: AdLibrary.com

AdLibrary.com is worth looking at if you want one database spanning Meta, TikTok, Google/YouTube, LinkedIn, X, Pinterest and others. It specifically offers filters for platform, country, format, date and freshness, and its API exposes even more fields such as creative type, placement, CTA, aspect ratio and engagement. adlibrary.com

I'd choose this over Foreplay if your workflow is closer to:

“Give me every ad competitor X is running everywhere, normalize it, and let me slice the dataset.”

Another interesting option: Adsmom

Adsmom focuses on putting competitor ads from Meta, TikTok and Google into one grid, with filters for reach, duration, timeframe, country and status. It also estimates spend and has semantic/vector search across the creative. adsmom.com

What I'd choose

One important distinction: if by objective you mean specifically Sales vs Leads vs Traffic vs Engagement vs Awareness, that's the tricky part. I wouldn't buy a tool based solely on a promise of “objective filtering” without testing whether it actually exposes the campaign objective for the platforms you're interested in.

If you tell me which platforms you care about (e.g. Meta + TikTok + Google) and whether you mean campaign objective or creative format (video/carousel/image), I can narrow this down to the best 2–3 tools and compare their actual filters/pricing.

Yes. If your main requirement is “show me competitor ads across platforms, then filter by platform + ad format + other attributes”, there are a few good options—but I’d pick based on how deep you need to go.

My pick: Foreplay

Foreplay is probably the best overall choice for creative/competitor research right now.

It lets you search competitor ads across Facebook/Instagram, TikTok, YouTube, LinkedIn and other platforms, with filters including:

• Platform
• Format — video, image, carousel, DCO, etc.
• Niche
• Language
• B2B vs. B2C
• Active status
• Date range
• Running duration
• Brand/competitor

Its Discovery database is now reported at 200M+ ads, and its Spyder product is specifically designed for tracking competitors over time. help.foreplay.co

One caveat: if by “objective” you mean the actual platform campaign objective—e.g. Sales vs. Traffic vs. Leads vs. Awareness—that's much harder to get reliably from competitor ad libraries. Those objectives generally aren't exposed publicly, so tools that claim to know them are often inferring them from the ad/landing page rather than seeing the actual campaign setting.

Other strong options

AdLibrary is particularly interesting if platform breadth is your priority: it says it indexes Facebook, Instagram, TikTok, YouTube, Google, Pinterest, AdMob, Unity and more, with platform/country/language/format filters. adlibrary.com

AdSpyder is another strong choice if you want to go beyond social into Google Search/Display, Amazon, Bing, LinkedIn, etc. adspyder.io

What I'd choose

If you're a marketer/agency doing creative research: → Foreplay

If you need the widest possible cross-platform competitor database: → AdLibrary or AdSpyder

If you're primarily DTC/e-commerce and care about Meta + TikTok: → Foreplay or Pipiads

If the key requirement is specifically “filter by campaign objective”: → I'd be careful. I wouldn't choose a tool solely on that promise, because true competitor campaign objectives aren't generally public data.

If you tell me which platforms you care about (e.g. Meta + TikTok + Google) and whether you mean campaign objective or funnel objective, I can narrow it down to the 2–3 best tools and compare pricing/features.

Yes. If your requirement is specifically “find competitor ads across multiple platforms, then filter by ad format + campaign objective”, there are a few options—but they’re not equally good.

My pick: AdLibrary.com

AdLibrary.com is probably the closest match to what you're describing.

It aggregates ads from Meta, TikTok, Google/YouTube, LinkedIn, X, Pinterest, Snapchat, etc. into one search interface. Its search/API supports filters including platform, placement, creative type (image/video/carousel/collection), aspect ratio, video length, CTA, geography, and other attributes. adlibrary.com

Why I'd choose it:

• Cross-platform rather than being locked to Meta/TikTok
• Filter by format/media type
• Search competitors by brand/domain
• Historical ad data rather than only what's live
• Performance proxies such as impressions, estimated spend, heat, and runtime
• Save/tag ads into collections
• API available if you're building your own competitive-intel workflow

One caveat: “objective” is trickier than “format.” Public ad libraries don't consistently expose the advertiser's actual campaign objective across every platform. TikTok's own library does this particularly well; cross-platform tools generally have to normalize or infer some of these attributes.

If objective filtering is the #1 requirement: TikTok Creative Center

TikTok Creative Center is excellent—and free. Its Top Ads dashboard explicitly lets you filter by campaign objective, industry, region, and, on desktop, ad format. You can also sort by CTR, reach, view rates, etc. ads.tiktok.com

The downside is obvious: TikTok only.

A few alternatives

Adsmom is interesting if you're primarily a growth/DTC team: it puts competitor ads from Meta, TikTok and Google into one grid and lets you filter by reach, duration, timeframe, status and country. adsmom.com

Similarweb is more oriented toward display advertising, where its Creative tool lets you analyze competitors by campaign, publisher and ad network and understand their formats/messaging. support.similarweb.com

What I'd use

If I were doing serious competitor creative research across platforms, I'd use:

AdLibrary.com → broad cross-platform search
↓
TikTok Creative Center → validate objective + TikTok creative performance
↓
Meta Ad Library → verify Meta-specific ads

Meta's own library is free and shows currently active commercial ads across its products, but it doesn't give you the same cross-platform workflow. www.facebook.com

If you tell me which platforms you care about (e.g. Meta + TikTok + Google) and whether you're mainly looking for ecommerce, SaaS, apps, etc., I can narrow this down to the best 2–3 tools and compare their actual filters/pricing.

Yes. What you’re describing is usually called a competitive ad-intelligence / ad-spy tool. The important distinction is whether you want creative inspiration or actual competitor intelligence.

My pick: Foreplay

Foreplay is probably the best fit if your workflow is:

“Show me competitor X → only video/carousel/image ads → only Meta/TikTok/etc. → analyze the creative, CTA, landing page, longevity, etc.”

It currently indexes 200M+ ads across Facebook, Instagram, TikTok, YouTube, LinkedIn and more, with filters for platform, format, niche, language, B2B/B2C, running duration and date range. www.foreplay.co

It also has Spyder, which is specifically for tracking competitors and their newly launched ads rather than just searching a database. help.foreplay.co

One caveat: “objective” is trickier. Ad platforms don't expose competitors' campaign objectives consistently, so tools generally infer strategy from the creative, CTA, landing page, campaign structure, etc. I wouldn't choose a tool based on a promise of reliably filtering competitors by exact Meta/TikTok objective.

Other strong options

Minea is particularly compelling if you're doing ecommerce: it covers Meta, TikTok and Pinterest and offers filters around media type, engagement, countries/languages and spend/performance signals. www.minea.com

If your requirement is specifically:

Competitor → platform → ad format → objective → see all matching ads

I'd rank them:

1. Foreplay — best overall research workflow
2. Minea — better if ecommerce/product discovery is central
3. AdSpy — if most of your intelligence is Meta
4. BigSpy — if breadth across networks matters more than depth

There isn't really a perfect universal database because Meta, TikTok, Google, LinkedIn, etc. expose different advertising data. Native libraries are still the source of truth, but they're siloed; third-party tools solve the cross-platform workflow by indexing/enriching the data. adlibrary.com

If you tell me which platforms you care about (e.g. Meta + TikTok + Google) and whether you're B2B or ecommerce, I can narrow this down to the best 1–2 tools and compare their exact filters/pricing.

Yes. There are now several tools that do this, but the best choice depends on whether “objective” is a hard requirement.

My shortlist

My pick: AdLibrary.com if your priority is literally “show me competitor ads across platforms, then narrow by format, country, date, etc.” It currently advertises filters for platform, placement, country, creative type, aspect ratio, video length, CTA, engagement, and other attributes, plus estimated spend/impressions and historical data. adlibrary.com

AdLibrary.com

But there's an important catch: campaign objective (Conversions, Traffic, Awareness, Leads, etc.) generally isn't publicly exposed consistently across competitor ad libraries. Meta, for example, doesn't give you a competitor's actual campaign objective. Tools may infer the objective from the creative, CTA, landing page, or other signals rather than showing the competitor's actual Ads Manager setting.

If objective is non-negotiable, I'd lean toward Adsmom or an intelligence workflow that combines ad-library data with AI classification. Adsmom, for example, puts Meta/TikTok/Google ads into one view and lets you filter by reach, duration, timeframe, status and country, while its AI analyzes what is working across a collection. adsmom.com

Adsmom

What I'd use

If you're doing competitor research for paid social, I'd structure the filters as:

Competitor → Platform → Country → Format → Funnel/objective → Running time → Performance signal

For example:

Nike → TikTok + Meta → US → Video → Lead-gen/Conversion-style → running 30+ days → high reach

That's more useful than simply filtering "video ads," because longevity + creative format + funnel intent gives you a much better approximation of what competitors are actually investing behind.

If you tell me which platforms you care about (e.g. Meta + TikTok + Google) and whether you mean actual campaign objective vs. inferred funnel objective, I can narrow this down to the best 2–3 tools and compare their pricing/features.

Yes. If your main requirement is “show me competitor ads across platforms, then filter by format + marketing objective”, I’d shortlist these:

My pick: Foreplay

Foreplay is probably the closest match if you're doing serious competitor creative research rather than just “ad spying.” Its Discovery library lets you filter by platform, format, niche, active status, target market, and other attributes, and it covers Meta, TikTok, LinkedIn, YouTube and more. www.foreplay.co

It also has competitor tracking (“Spyder”), so you can move from “find ads matching these criteria” to “keep watching what this competitor launches.” www.foreplay.co

One particularly interesting feature now is its Ad Intelligence MCP, which lets AI assistants search competitor ads by brand/niche/format and analyze the results. www.foreplay.co

But if objective is your #1 filter: BigSpy

BigSpy is more compelling if you literally want to slice a huge database by parameters. Its current filters include creative format (image/video/carousel/HTML), network, country, language, duration, engagement, CTA, etc. Its CTA filter explicitly includes signals such as conversion, traffic, lead generation, engagement, app download, and shopping. bigspy.com

So a query like:

Competitor X → TikTok → video → lead generation → US → last 30 days

is much closer to what BigSpy is designed for.

The important caveat

“Objective” is tricky because competitor ad libraries generally don't have access to the advertiser's actual campaign objective. A tool may infer it from CTA, placement, landing page, campaign metadata, etc. So I wouldn't treat an “objective” filter as equivalent to having the competitor's actual Ads Manager campaign objective.

My ranking:

1. 🥇 Foreplay — best overall for creative intelligence + competitor monitoring
2. 🥈 BigSpy — best if granular filtering/search is the priority
3. 🥉 Minea — excellent if you're primarily doing ecommerce/product research

If you tell me which platforms you care about (e.g. Meta + TikTok + Google/YouTube) and whether you mean campaign objectives like Leads/Purchases/Traffic, I can narrow this down to the one tool I'd actually pay for.

Yes. If your main requirement is “show me competitor ads across multiple platforms, then filter by format + objective/CTA + activity”, I’d look at these:

Best overall: Foreplay

Foreplay

Foreplay is probably the best fit if you're doing creative/competitor research rather than pure e-commerce product spying. Its Discovery library covers Facebook/Instagram, TikTok, YouTube, LinkedIn and more, with filters for platform, format, active status, niche, target market, date range, etc. www.foreplay.co

It also supports formats such as video, image, carousel and DCO, and exposes CTAs and other ad metadata. docs.foreplay.co

Why I'd pick it: good balance of cross-platform coverage, creative organization, competitor tracking, and analysis.

Best if you care heavily about format/objective filtering: BigSpy

BigSpy

BigSpy is more of a traditional ad-spy database. It lets you filter by network, creative format, country, language, video duration, dimensions, engagement, etc., and its CTA filter includes things like conversion, traffic, lead generation, engagement, app download and shopping. bigspy.com

It covers Facebook, Instagram, TikTok, YouTube, Pinterest, X, and other networks. app.bigspy.com

Why I'd pick it: if your workflow is basically “give me 500 competitor ads matching these exact characteristics.”

Best for e-commerce: Minea

Minea

Minea is particularly strong if you're researching DTC/e-commerce competitors. It covers Meta and TikTok extensively, with filters around media type, CTA, country, duration, status, engagement and other ad data. www.minea.com

Why I'd pick it: product/offer research + competitor ads + identifying potentially winning e-commerce creatives.

My ranking

One caveat: “objective” isn't equally observable across ad platforms. Tools can often expose the CTA, campaign/ad metadata, placement, or inferred objective, but they generally can't magically reveal every competitor's underlying campaign objective. BigSpy, for example, explicitly exposes CTA categories such as conversion, traffic and lead generation. bigspy.com

If you tell me which platforms you care about (e.g. Meta + TikTok + Google + LinkedIn) and whether you're doing B2B, SaaS, or e-commerce, I can narrow this down to the best 1–2 options and tell you exactly which filters each one gives you.

Yes. If your key requirement is “show me competitor ads across multiple platforms, then filter by format + objective”, I’d shortlist these:

My pick: Foreplay

Foreplay Discovery

Foreplay is probably the best fit if you're doing creative/competitor research rather than just scraping ads. Its Discovery product lets you filter by format, platform, active status, target market, niche, etc., and it has a large cross-platform database. www.foreplay.co

It also has competitor tracking through Spyder, so you can move from “find interesting ads” to “watch what this competitor launches.” www.foreplay.co

One particularly interesting feature now is its MCP integration, which lets ChatGPT/Claude query its ad database conversationally. It claims 200M+ ads across Facebook, Instagram, TikTok, YouTube, LinkedIn and more. www.foreplay.co

But if you specifically mean campaign objective

I'd actually look at BigSpy.

BigSpy Ad Library

BigSpy explicitly exposes a CTA filter corresponding to marketing objectives, including conversion, traffic, lead generation, engagement, app download, and shopping. It also has creative-format, network, country, duration and engagement filters. bigspy.com

So you could theoretically ask for something like:

Competitor X → Meta → video → conversion → US → active/recent ads

That's closer to the exact workflow you're describing.

If I were choosing

For an agency / growth team: → Foreplay
For hardcore ad-spy/filtering: → BigSpy
For cross-platform competitor monitoring: → Adsmom
For a simple searchable feed: → AdEye

One caveat: “objective” is the tricky filter. Public ad libraries generally don't expose every competitor's actual campaign objective reliably, so tools often infer it from CTA, destination, creative, or other metadata rather than seeing the advertiser's private Ads Manager settings. BigSpy is unusually explicit about mapping its CTA filter to objectives. bigspy.com

If you tell me which platforms you care about (e.g. Meta + TikTok + Google) and whether you need actual campaign objective vs. CTA/creative intent, I can narrow this down to the best 2–3 and compare pricing + filters side-by-side.

Yes. If your requirement is specifically “show me competitor ads across multiple platforms, then filter by ad format + objective”, there are a few options, but they’re not equally good.

My shortlist

For your exact use case, I'd start with BigSpy or AdLibrary.com.

BigSpy is particularly good if the important thing is “give me a giant dataset and let me slice it.” Its current filters include network, country, creative format (image/video/carousel/HTML), date, advertiser, engagement, impressions, running days, etc. app.bigspy.com

BigSpy Ad Library

AdLibrary.com is more interesting if you want a cross-platform competitive-intelligence layer rather than primarily an ad-spy database. It aggregates Meta, TikTok, Google/YouTube, LinkedIn and other sources and adds historical/performance-oriented data. adlibrary.com

AdLibrary.com

One important catch: “objective”

This is the part I'd be careful about.

Most third-party tools can tell you format very well—video vs. static vs. carousel, etc.—but campaign objective (Conversions, Traffic, Leads, Awareness, App Promotion, etc.) is often not publicly observable in the underlying ad-library data.

So if by objective you mean:

“Show me all competitor video ads whose campaign objective is Conversions”

—I wouldn't assume any ad-spy tool can reliably do that. Public competitor-ad data generally doesn't expose the same campaign/ad-set configuration that the advertiser sees inside Meta Ads Manager, for example.

Tools are instead increasingly using AI classification/inference to label the apparent intent of an ad. AdEye, for example, says it AI-tags hooks, angles and formats across four libraries. adeye.ai

What I'd choose

• You want the deepest filtering/search: BigSpy
• You want a modern cross-platform competitor dashboard: AdLibrary.com
• You're primarily DTC/ecommerce: Minea — it combines Meta/TikTok/Pinterest ad intelligence with performance signals and product research. www.minea.com
• You mainly care about creative analysis rather than raw ad discovery: AdEye
• You need actual campaign objectives with high confidence: you're probably going to need native platform data or an API/data pipeline, rather than relying solely on an ad-spy tool.

If you tell me which platforms (e.g. Meta + TikTok + Google + LinkedIn) and whether you mean campaign objective or ad format/creative objective like “UGC vs product demo vs testimonial,” I can narrow this down to the best 1–2 tools and compare their pricing/filter capabilities.

Yes. If your main requirement is “show me competitor ads across platforms, then filter by format + objective/CTA”, there are a few good options—but I’d pick Foreplay for most teams.

Best overall: Foreplay

Foreplay

Foreplay is particularly strong if you're doing creative/competitor research, rather than just hunting for ecommerce products.

It lets you search across Facebook/Instagram, TikTok, YouTube, LinkedIn and other platforms, and filter by things like:

• Platform
• Format — video, image, carousel, DCO, etc.
• Active/inactive
• Niche
• B2B vs B2C
• Date range
• Running duration
• Brand/competitor
• Creative/content characteristics

Its current database is advertised at 200M+ ads, and its API exposes format and publisher-platform filters directly. www.foreplay.co

One caveat: “objective” isn't as clean/universal as format. Ad platforms don't expose identical objective data across every network, so tools often represent this through CTA, campaign metadata, landing-page type, or inferred intent.

If objective/CTA filtering is your #1 priority: BigSpy

BigSpy

BigSpy is probably the one I'd test alongside Foreplay. It covers a broad set of networks—including Facebook, Instagram, TikTok, YouTube, Pinterest, X, Yahoo, AdMob and others—and has filters for creative format, network, CTA/marketing objective, country, language, engagement, duration, etc. bigspy.comapp.minea.com

Its CTA filter specifically includes things like:

• Conversion
• Traffic
• Lead generation
• Engagement
• App download
• Shopping

That's unusually close to what you're describing. bigspy.com

If you're primarily ecommerce: Minea

Minea

Minea is more ecommerce/product-oriented. It has Meta + TikTok ad research, with filters around media type, duration, status, CTA, country, duplicates, etc. app.minea.com

I'd choose it over Foreplay if your workflow is more:

“What products are competitors advertising, what creatives are they using, and what looks like a winning ecommerce offer?”

rather than:

“Give me a structured competitive creative intelligence database.”

My ranking for your use case

My pick: Foreplay, especially if you're building a repeatable competitor-monitoring workflow. BigSpy is the one I'd trial if your specific requirement is “filter by objective + format + platform and get a very large pool of ads.”

One interesting wrinkle: Foreplay now has an MCP connection for ChatGPT, meaning you can connect your Foreplay account and query its ad database conversationally rather than manually operating the dashboard. www.foreplay.co

If you tell me which platforms you care about (e.g. Meta + TikTok + Google/YouTube + LinkedIn) and whether you mean campaign objective (Conversions/Traffic/Leads) or CTA (Shop Now/Learn More/etc.), I can narrow this down to the best 1–2 tools and their current pricing.

Yes. If your main requirement is “show me competitor ads across platforms, then filter them by format + objective + other signals,” I’d shortlist these:

My pick: Foreplay

For a marketing team trying to understand what competitors are actually testing, I'd choose Foreplay. Its Discovery product lets you filter ads by platform, format, active status, target market, niche, content style, and more. It also has competitor tracking through Spyder. www.foreplay.co

More importantly, Foreplay's current database covers 200M+ ads across Facebook, Instagram, TikTok, YouTube, LinkedIn and other platforms, with metadata such as creative, copy, CTA, landing page, live status and running duration. www.foreplay.co

But if “objective” is the key requirement…

I'd look closely at BigSpy. Its filters explicitly include CTA/marketing-objective categories such as conversion, traffic, lead generation, engagement, app download and shopping, alongside creative format and network. bigspy.com

So, roughly:

• “What creative formats are competitors using?” → Foreplay
• “Show me competitor ads matching very specific filters, including objective/CTA.” → BigSpy
• “Which ads/products are winning in ecommerce?” → Minea www.minea.com
• “I want to monitor specific competitors continuously.” → Foreplay Spyder www.foreplay.co

One caveat: ad “objective” isn't equally observable across every platform. Tools can often infer it from CTA, destination, campaign metadata, or ad behavior rather than having the advertiser's actual campaign objective. So I wouldn't choose a platform solely on an advertised “objective filter” without testing the exact platforms you care about.

If you tell me which platforms (e.g. Meta + TikTok + LinkedIn) and whether you're B2B, SaaS, ecommerce, or agency, I can give you a Foreplay vs BigSpy vs Minea comparison with pricing and the exact filters each supports.