ChatGPT answers, unedited

Yes. There are several, but the best fit depends on whether you mean “filter by objective” literally (e.g. conversions vs traffic vs awareness) or whether you mainly want format + platform + competitor + longevity filters.

My shortlist

Foreplay, for example, lets you filter Discovery by format, platform, active status, target market, niche, date, and running duration; its newer AI content-style filters can also isolate things like testimonials, before/after, features/benefits, promotions, and “us vs them.” Foreplay Foreplay Foreplay

BigSpy is particularly strong if format is the key dimension: its current filters include image, video, carousel and HTML, plus network, country, engagement, impressions, running days and other delivery signals. BigSpy

What I'd pick

For a marketer doing competitor creative research: I'd start with Foreplay.

Its advantage isn't merely having a database; it's the workflow around the database—saving ads, building competitor hit lists, comparing creative, seeing historical ads, and filtering by platform/format. It currently says its database contains 200M+ ads and supports filters including format, platform, B2B/B2C, duration and date range. Foreplay Foreplay

If you specifically need “show me every competitor's ads across 10–15 platforms,” I'd look at AdSpyder or AdLibrary.com. AdSpyder claims 15+ platforms and 30+ filtering parameters, while AdLibrary.com provides a unified search across Meta, Google, TikTok, YouTube, LinkedIn, X, Pinterest and others. AdSpyder adlibrary.com

One important caveat: “objective” is the weak point across these products. The public ad libraries generally don't expose a clean, reliable cross-platform field saying Traffic / Leads / Purchases / Awareness. That's partly because the underlying platforms expose different information. For example, Meta, Google, TikTok and LinkedIn each have materially different ad-library data and filtering capabilities. AdPitStop

If what you actually want is something like:

Brand = Nike → Platform = Meta + TikTok → Format = Video → Objective = Purchase → Country = US → Running >30 days

then I'd narrow the field differently. I can compare the current tools specifically on those exact filters and tell you which one gets closest.

Yes. If you mean “show me competitor ads across Meta + TikTok + Google/etc., then let me narrow them by format, platform, date, and ideally campaign objective”, there are several tools built for this.

My shortlist

AdSpyder is probably the closest match to what you're describing: it says it indexes 1B+ creatives across 15+ platforms and supports 30+ filters including platform, country, date range, ad format, keyword, domain and creative type. AdSpyder

AdLibrary.com is another particularly interesting option if you want a cleaner workflow: one search across Meta, Google, TikTok, YouTube, LinkedIn and other networks, with filters for platform, country, format, date and freshness. adlibrary.com adlibrary.com

BigSpy is worth considering if your priority is simply finding lots of creative examples. Its current documentation shows filters for network, country/region, creative format, engagement and other attributes. BigSpy

The catch with “objective”

This is the important distinction: ad format is relatively easy to observe; campaign objective often isn't.

For example, a tool can reliably tell you:

• Meta → video
• TikTok → Spark/in-feed video
• Google → search/responsive
• Carousel vs single image
• Country
• Date launched
• How long it's been running

But “Conversions,” “Traffic,” “Lead generation,” “Sales,” etc. are generally campaign-level information that platforms don't fully expose in their public competitor libraries. So I'd be cautious of any tool claiming it can definitively identify a competitor's exact campaign objective from public ad data.

Some tools instead infer intent from landing pages, CTA, creative, engagement, placement, etc.

What I'd pick

If you're doing serious cross-platform competitor research, I'd start with AdSpyder or AdLibrary.com rather than a Meta-only tool. AdSpyder has the deeper filter/database positioning; AdLibrary.com looks more focused on a straightforward unified research workflow. AdSpyder adlibrary.com

If you tell me which platforms you care about (e.g. Meta + TikTok + Google) and whether you specifically need campaign objective, ad format, spend, longevity, or creative analysis, I can narrow this down to the 2–3 tools that actually fit.

Yes. If your specific requirement is “show me competitor ads across multiple platforms, then filter them by format and campaign objective,” there are a few good options—but they differ quite a bit.

My pick: AdSpyder

adspyder.io is probably the closest fit for what you're describing.

It covers 15+ platforms and claims 1B+ ad creatives, with filters for things like:

• Platform
• Ad format / creative type
• Country
• Date range
• Keyword
• Domain/brand
• CPC
• Landing page
• Ad duration

It also tracks ads over time, which is useful because a competitor running essentially the same creative for months is a stronger signal than an ad you happen to find today. AdSpyder

The catch: “objective” is harder. Public ad libraries generally don't expose a competitor's actual Meta/Google campaign objective reliably. You can often infer objective from the creative, CTA, destination page, and campaign structure, but I wouldn't treat an “objective” filter as ground truth.

Best alternatives

AdLibrary.com — best if you want a clean cross-platform swipe-file/research experience. It searches Meta, Google, TikTok, YouTube, LinkedIn, X, Snapchat, Pinterest and others in one interface, with filters including platform, country, format, date and freshness. It also offers an API. adlibrary.com adlibrary.com

adlibrary.com

Adsmom — particularly interesting for creative intelligence. It combines Meta, TikTok, Google and LinkedIn, lets you filter by reach, duration and timeframe, and uses transcription/vector search to find ads based on what they're actually saying/showing rather than just keywords. Adsmom

adsmom.com

Syntheo — better if your goal is ongoing competitor monitoring, rather than one-off research. It tracks active and historical Meta, Google, LinkedIn and TikTok ads and emphasizes long-running creatives and alerts. Syntheo

trysyntheo.com

What I'd choose

One important caveat: none of these can reliably tell you a competitor's actual campaign objective for ordinary commercial ads, because platforms don't expose all of that information publicly. For example, “Sales,” “Traffic,” “Leads,” etc. can be inferred in some cases but aren't equivalent to seeing the competitor's Ads Manager settings. Public libraries are much better for format + creative + copy + duration + platform + destination. AdEye adlibrary.com

If you tell me which platforms you care about (e.g. Meta + TikTok + Google) and whether you're looking for e-commerce, SaaS, or lead-gen competitors, I can narrow this down to the best 2–3 tools and compare pricing/features specifically for your use case.

Yes. If your requirement is specifically “show me competitor ads across platforms, then filter by ad format + marketing objective”, there are a few good options.

My pick: Foreplay

Foreplay is probably the best overall choice for a marketer/agency doing competitor creative research.

foreplay.co

It has a large cross-platform ad database covering Meta/Facebook, Instagram, TikTok, YouTube, LinkedIn and others, with filters for platform, format, niche, date, active status, etc. Its Discovery database is now advertised at 200M+ ads. Foreplay Foreplay

The particularly useful part is that Foreplay combines:

• Competitor/brand tracking via Spyder
• Ad-format filtering — video, image, carousel, DCO, etc.
• Platform filtering
• Historical ads
• Creative/hook analysis
• Landing-page and CTA information
• AI-powered search/analysis Foreplay Foreplay

One caveat: if by “objective” you mean the actual platform campaign objective — e.g. Meta Sales vs Leads vs Traffic vs Engagement — I would not choose Foreplay solely on that requirement. Its public documentation emphasizes CTA, format, audience/market, and creative metadata more than reliably exposing the underlying campaign objective.

Best if objective filtering is critical: BigSpy

BigSpy is worth looking at if you want a more granular ad-database/spying interface.

bigspy.com

BigSpy explicitly supports filters for creative format (image/video/carousel), networks including Facebook, Instagram, YouTube, TikTok, X and Pinterest, and importantly has a CTA filter corresponding to marketing objectives such as conversion, traffic, lead generation, engagement, app download and shopping. BigSpy BigSpy

So for your exact workflow:

Competitor → platform → objective → format → country → date → active/running duration

BigSpy may actually be the better fit.

Another interesting option: AdSpyder

AdSpyder is more explicitly positioned around cross-platform competitive intelligence, including Meta, Google Search/Display and YouTube.

adspyder.io

It claims 30+ search/filter parameters including platform, ad format, keyword, domain, creative type, CPC range and country, and can render different ad types in their native formats. AdSpyder

Quick verdict

Minea is another solid option, particularly for ecommerce; it covers Facebook, Instagram, TikTok and Pinterest and emphasizes spend signals, estimated budgets, engagement and creative variations. Minea

If you're asking because you want one tool where you can literally say “show me Brand X's TikTok video ads optimized for conversions, versus their Meta carousel ads,” I'd start with BigSpy, then test Foreplay. The distinction is that BigSpy leans toward ad-database filtering, while Foreplay is stronger as an end-to-end creative research/competitor workflow.

If you tell me which platforms you care about (Meta, TikTok, Google, LinkedIn, YouTube, etc.) and whether you need the actual campaign objective or just CTA, I can narrow it down to the best 1–2 options and compare their current pricing/features.

Yes. There are a few tools that get close, but if your key requirement is “show me competitor ads across platforms, then filter by ad format and objective,” I’d shortlist these:

My pick: AdLibrary.com

For the exact workflow you described, AdLibrary.com is probably the best starting point. It puts Meta, Google, TikTok, YouTube, LinkedIn, Pinterest and other networks into one searchable database, with filters for platform, geography, format, date/freshness, etc. adlibrary.com adlibrary.com

The important distinction is that “objective” isn't consistently exposed as a native field across platforms. For example, an advertiser's actual Meta campaign objective isn't generally available in a public competitor-ad database. Tools instead infer things like conversion vs. awareness, CTA, landing page, funnel stage, messaging, and creative intent.

If by “objective” you mean something like:

• Conversions / sales
• Lead generation
• Traffic
• Awareness
• App installs
• Retargeting
• Top/mid/bottom funnel

…then I'd prioritize a tool that does AI/creative/funnel classification, rather than simply looking for a literal “objective” filter.

Where Foreplay is particularly strong

foreplay.co is arguably better if you're a creative strategist/media buyer rather than purely doing market intelligence. Its Discovery system lets you filter by format, platform, active status, target market, niche, and content style, and its Spyder product tracks competitor campaigns. Foreplay Foreplay

It also supports formats such as video, image, carousel and DCO, and has AI categorization around creative styles such as testimonials, promotions, before/after, features/benefits, etc. Foreplay Foreplay

If you want serious competitive intelligence

I'd look at AdSpyder. It claims 15+ platforms and 30+ filtering parameters, including platform, country, date range, ad format, keyword, domain and creative type, plus competitor tracking and run-duration analysis. AdSpyder

Bottom line:

• One dashboard across lots of platforms → AdLibrary.com
• Creative research / swipe files / analyzing what competitors are making → Foreplay
• More exhaustive competitor intelligence and filtering → AdSpyder
• AI-driven growth/competitive analysis → Adsmom

If you tell me which platforms you care about (e.g. Meta + TikTok + Google) and what you mean by objective (campaign objective vs. funnel stage vs. desired action), I can narrow it down to the best 1–2 tools and compare pricing/features.

It also supports formats such as video, image, carousel and DCO, and has AI categorization around creative styles such as testimonials, promotions, before/after, features/benefits, etc.

If you want serious competitive intelligence

Where Foreplay is particularly strong

foreplay.co is arguably better if you're a creative strategist/media buyer rather than purely doing market intelligence. Its Discovery system lets you filter by format, platform, active status, target market, niche, and content style, and its Spyder product tracks competitor campaigns.

It also supports formats such as video, image, carousel and DCO, and has AI categorization around creative styles such as testimonials, promotions, before/after, features/benefits, etc.

If you want serious competitive intelligence

Yes. If your main requirement is “show me competitor ads, then filter by platform + ad format + funnel/objective”, there are a few good options—but I’d pick differently depending on how deep you need to go.

My pick: Foreplay

foreplay.co is probably the best overall choice for a marketing/creative team.

• Searches across Meta, TikTok, LinkedIn, YouTube and other sources. Foreplay
• Filters by format (video, image, carousel, DCO), platform, niche, language, target market, date range and running duration. Foreplay Foreplay
• Its Spyder product tracks competitors rather than merely letting you browse a static ad library. Foreplay
• You can combine the research with creative analysis, swipe files and briefs, which makes it more useful than a pure “ad spy” database.

One caveat: if by “objective” you specifically mean Meta objectives such as Sales, Leads, Traffic, Engagement, Awareness, that's not the strongest distinguishing filter in Foreplay's publicly documented Discovery filters. Its funnel/creative classification is more useful for answering what role is this ad playing? than what exact Ads Manager campaign objective was selected?

If you need the most aggressive filtering: PowerAdSpy

poweradspy.com is worth looking at if cross-platform filtering is the priority.

It claims 500M+ indexed ads across Facebook, Instagram, TikTok, YouTube, Google and more, with 40+ filters, including platform, geography, age, format, engagement and funnel position. PowerAdSpy

That's particularly useful if your workflow is something like:

“Show me US TikTok video ads, running 7+ days, targeting TOFU, in this niche.”

If you mean really broad cross-platform intelligence: AdSpyder

adspyder.io is interesting if you want Google + Meta + YouTube + LinkedIn + Bing + Display + other networks in one database. It advertises 30+ filters including platform, country, date, ad format, keyword, domain and creative type. AdSpyder

I'd choose this over Foreplay if your research isn't primarily social/creative and you care about search/display competitor advertising too.

Quick ranking

Minea is particularly oriented toward e-commerce/product discovery, covering Facebook, TikTok, Pinterest and Shopify, so I wouldn't make it my first choice for general competitive advertising intelligence. Minea

Bottom line: I'd start with Foreplay if you're a brand/agency doing creative competitive analysis. Go PowerAdSpy if the ability to stack lots of filters across networks matters more than the creative workflow. Go AdSpyder if Google/search/display are as important as Meta/TikTok.

If you tell me which platforms you care about (e.g. Meta + TikTok + Google) and what you mean by objective (Meta campaign objective vs funnel stage), I can narrow it down to the best 1–2 tools.

Yes. What you’re looking for is usually called a cross-platform ad intelligence / competitor ad spy tool. The best option depends on whether you care more about creative research, media strategy, or tracking competitors over time.

For your specific requirement — filter competitor ads by ad format and objective across platforms — these are the strongest options:

My shortlist by use case

Best overall for an agency or growth team:
→ AdSpyder
It has the closest match to “search competitor ads like a database”: find a brand, filter by platform/format/category, analyze creative patterns, and build a swipe file. AdSpyder

Best if you mainly want creative inspiration and winning formats:
→ AdFlex or Adsmom
These are more oriented toward “show me what competitors are running and what creative patterns exist.” AdFlex Ads Adsmom

Best if you want alerts and ongoing competitor monitoring:
→ Syntheo
Useful when you have a set list of competitors and want to know when they launch new campaigns or keep running certain creatives. Syntheo

One caveat: “objective” is harder than “format.” Platforms don’t expose campaign objectives consistently (e.g., Meta “Sales” vs Google “Conversions” vs TikTok “Traffic”), so most third-party tools infer objectives from signals like CTA, landing page, copy, format, and campaign behavior rather than giving a perfect objective filter. AdSpyder

If I were choosing:

• DTC/ecommerce creative research: AdSpyder or AdFlex
• B2B / SaaS competitor monitoring: Syntheo
• Creative strategy team building swipe files: Adsmom
• Need the cheapest starting point: use the free native libraries (Meta Ad Library, Google Ads Transparency Center, TikTok Creative Center) and upgrade when manual research becomes painful. adyntel.com

If you tell me your use case (e.g., ecommerce, SaaS, agency, app growth) and which platforms matter (Meta/TikTok/Google/LinkedIn), I can narrow it to one.

My shortlist by use case

Best overall for an agency or growth team:
→ AdSpyder
It has the closest match to “search competitor ads like a database”: find a brand, filter by platform/format/category, analyze creative patterns, and build a swipe file. AdSpyder

Best if you mainly want creative inspiration and winning formats:
→ AdFlex or Adsmom
These are more oriented toward “show me what competitors are running and what creative patterns exist.” AdFlex Ads Adsmom

Best if you want alerts and ongoing competitor monitoring:
→ Syntheo
Useful when you have a set list of competitors and want to know when they launch new campaigns or keep running certain creatives. Syntheo

Yes. There are several competitive ad intelligence tools that let you search/filter competitor ads by things like platform, creative format, industry, country, date, and sometimes campaign objective or inferred goal. The “best” option depends on whether you’re doing creative research, media strategy, or ongoing monitoring.

A few strong options:

My recommendation by use case

If you’re a performance marketer trying to answer:

“What ads are competitors running, what formats are winning, and what should we test?”

I’d shortlist:

1. AdSpyder — best if you want the widest coverage and granular filtering. AdSpyder
2. Adsmom — best if your workflow is building creative briefs and swipe files. Adsmom
3. Syntheo — best if you care about ongoing competitor tracking rather than one-off research. Syntheo

Important caveat on “objective” filtering

Most third-party tools do not have a perfect “campaign objective” filter because platforms don’t always expose that data publicly. Instead, they infer intent from signals like:

• CTA (“Shop Now,” “Learn More,” “Sign Up”)
• landing page type
• creative format
• copy angle
• funnel stage
• how long the ad has been running

For example:

• UGC video + testimonial + “Try free” → likely acquisition/conversion
• Founder story + blog link → likely awareness/content
• Retargeting-style offer + discount → likely bottom-funnel conversion

If your main need is Meta/TikTok creative intelligence, I’d lean Adsmom or Syntheo. If you need all-platform paid search + social intelligence, I’d start with AdSpyder. Adsmom Syntheo AdSpyder

If you tell me your platforms (Meta only vs Meta+TikTok+Google+LinkedIn), team size, and whether you care more about creative inspiration or competitor monitoring, I can narrow it to the best fit.

Yes. If your goal is “show me competitor ads across multiple platforms, then filter by format + marketing objective”, there are a few good options—but I’d pick Foreplay for most teams.

Best options

• foreplay.co — best overall

• Covers Facebook/Instagram, TikTok, YouTube, LinkedIn and more.
• Filters by platform, format, niche, market, date, running duration, active status, etc. Foreplay Foreplay
• Its competitor-monitoring product, Spyder, is designed to track competitors' ads over time.
• It also exposes CTA and other ad metadata, though its public documentation doesn't present “objective” as a universal cross-platform filter in exactly the way Meta does.
• Particularly compelling if you want to go from “find competitor ads” → “understand the creative strategy” → “track what they launch.”
• It now also has an API/MCP if you want this data inside an AI workflow. Foreplay Foreplay
• bigspy.com — best if filtering breadth is the priority

• Covers a very large number of networks, including Facebook, Instagram, TikTok, YouTube, X, Pinterest, AdMob, Yahoo, Unity and Pangle. BigSpy
• Has explicit creative-format filters for image/video/carousel/HTML.
• Its CTA filter includes things such as conversion, traffic, lead generation, engagement, app download and shopping, which gets closer to the “objective” filtering you're describing. BigSpy
• I'd choose BigSpy over Foreplay if your primary requirement is highly granular ad-library filtering across lots of networks.
• adlibrary.com — interesting newer unified option

• Positions itself as one search across Meta, Google, TikTok, YouTube, X, LinkedIn, Snapchat and Pinterest.
• Its advertised filters include platform, country, format, date and freshness. adlibrary.com
• Worth considering if your main pain is having to jump between native ad libraries.

My recommendation

If I were choosing today:

Foreplay → best for serious competitor/creative intelligence
BigSpy → best for broad, granular ad filtering
Ad Library → best if you specifically want a unified cross-platform search interface

One important distinction: “ad format” is relatively easy to normalize across platforms; “objective” isn't. Meta, TikTok, Google, LinkedIn, etc. don't expose their campaign objectives identically, and third-party tools often infer or map them from CTA/campaign metadata. So if you specifically need a query like:

Competitor X + TikTok/Meta + video + Lead Gen + active in last 30 days

I'd test Foreplay and BigSpy side-by-side before committing.

If you tell me which platforms you care about (e.g. Meta + TikTok + Google) and whether you need true campaign objectives vs. CTA/format proxies, I can narrow this down to the best 1–2 tools.

Yes. If you mean “show me competitor ads across multiple platforms, then filter them by format + campaign objective”, there are a few options, but they differ a lot.

My pick: AdSpyder

adspyder.io is probably the closest match to what you're describing.

It aggregates ads from 15+ platforms including Meta, Google, YouTube, TikTok, LinkedIn, Amazon, Bing, Reddit and Pinterest, and says it supports 30+ filters, including platform, country, date range, ad format, keyword, domain and creative type. AdSpyder

The useful workflow is essentially:

Competitor → platform → objective/intent → format → date → creative

So you can get much closer to “show me competitors' conversion-oriented video ads” rather than just scrolling through a giant swipe file.

The other strong options

BigSpy is especially interesting if price matters. Its current library lets you filter by network, country/region, time period and creative format, including image, video and carousel. BigSpy BigSpy

TikTok Creative Center is actually better than many paid tools if you're specifically researching TikTok: its Top Ads dashboard supports Campaign Objective and Ad Format filters, along with region, industry, timeframe and other criteria. TikTok For Business TikTok For Business

One important caveat

“Objective” is the tricky part.

Platforms don't expose identical campaign-objective data to third-party databases, and some tools infer/tag intent rather than giving you the advertiser's actual campaign objective. So I wouldn't choose a tool solely because its marketing page says it has an “objective” filter.

If your actual requirement is something like:

Meta + TikTok + Google → competitor → objective (sales/leads/traffic) → ad format (video/carousel/static) → date → save/export

then I'd shortlist AdSpyder and BigSpy, and use the native platform libraries as the ground truth.

If you tell me which platforms you care about (e.g. Meta + TikTok + Google) and whether you want live ads, historical ads, or both, I can narrow it down to the best 2–3 and compare pricing/features.

Yes. If your specific requirement is “show me competitor ads across multiple platforms, then filter by ad format and marketing objective”, there are a few options—but they’re not equally good.

My pick: Foreplay

foreplay.co is probably the best overall choice if you're doing creative/competitor research rather than trying to estimate media spend.

It supports competitor discovery across Meta, TikTok, LinkedIn, YouTube and more, with filters for things like:

• Platform
• Format — video, image, carousel, DCO
• Niche
• B2B/B2C target market
• Active status
• Date/running duration
• Competitor/brand
• Creative/content characteristics

Its current database is reported at 200M+ ads, and its Spyder feature is designed for ongoing competitor monitoring. Foreplay Foreplay

One caveat: if by “objective” you mean the actual platform campaign objective—e.g. Meta Sales vs Leads vs Traffic—that's not as cleanly exposed cross-platform as format is. Foreplay is stronger for creative angle + format + platform + competitive analysis than for normalized campaign-objective data.

Best if objective filtering is the priority: BigSpy

bigspy.com is worth a look if you want more granular ad-library filtering.

It covers Facebook, Instagram, TikTok, YouTube, X, Pinterest and other networks, and its filters include creative format plus a CTA/objective filter that can identify things such as conversion, traffic, lead generation, engagement, app download and shopping. BigSpy

That's closer to what you're describing.

The downside is that the UX/data model is more ad-spy/database-oriented than Foreplay's creative-research workflow.

Best cross-platform “one screen”: AdLibrary.com

adlibrary.com is interesting if your priority is simply:

“Give me one search box for Meta + TikTok + Google/YouTube + LinkedIn.”

It specifically positions itself as a unified cross-platform library and has filters for platform, country, format, date and freshness, with a large historical database. adlibrary.com adlibrary.com

I'd consider it if you're doing broad competitive intelligence, but I'd still lean Foreplay for a creative team.

Quick ranking

Syntheo is particularly interesting if you care about historical competitor tracking—it backfills ad history and continuously tracks new/paused/long-running ads across platforms. Syntheo

What I'd choose

If you're building a workflow like:

Competitor → platform → objective → format → active/long-running ads → analyze creative

I'd start with Foreplay, and test BigSpy alongside it specifically for the objective-filtering requirement.

If you tell me which platforms you care about (e.g. Meta + TikTok + Google + LinkedIn) and whether you mean campaign objective or just CTA/conversion intent, I can narrow this down to the best 1–2 tools and compare pricing, filters, historical data, and API/export options.

Yes. If your main requirement is “show me competitor ads across platforms, then filter by format + objective”, there are a few good options—but I’d pick Foreplay for most teams.

My ranking

Foreplay is probably the closest match to what you're describing. Its Discovery product lets you filter by platform, format, niche, active status, target market, etc., and its Spyder product tracks competitor ads. Foreplay Foreplay

foreplay.co

BigSpy is the one I'd investigate if objective filtering is the deal-breaker. It explicitly has a CTA filter covering things like conversion, traffic, lead generation, engagement, app download, and shopping, in addition to creative format and network filters. BigSpy

bigspy.com

What I'd choose

• Creative strategist / agency: Foreplay
• Need lots of platforms + granular ad filtering: BigSpy
• Ecommerce competitor/product research: Minea
• Need actual campaign objectives (Purchase vs Lead vs Traffic) rather than inferred CTA: be careful—competitor ad databases generally don't have perfect access to the advertiser's true campaign objective. They often infer it from CTA, destination, ad metadata, etc.

One particularly interesting option now is Foreplay's API/MCP, because you can query its competitor-ad database conversationally and filter by format, platform, niche, market, duration, date, etc. It also exposes active status, CTA and landing-page data. Foreplay Foreplay

If you tell me which platforms you care about (e.g. Meta + TikTok + Google) and whether you're trying to filter by “objective = purchase/lead/traffic” specifically, I can narrow this down to the best 1–2 tools and compare pricing/data coverage.

Yes. There are several, but if your specific requirement is “show me competitor ads across platforms, then filter by ad format and campaign objective,” the best options are a little different from the usual ad-spy tools.

My shortlist

🏆 Best overall: AdSpyder

AdSpyder is probably the closest match to what you're describing.

It aggregates 15+ platforms and says it supports 30+ filters, including platform, country, date range, ad format, keyword, domain, creative type and CPC range. AdSpyder

adspyder.io

The important caveat: “objective” is much harder than “format.” Public ad libraries generally don't expose a competitor's actual campaign objective consistently. For example, you can't reliably know that a competitor's Meta ad is optimized for Purchases vs. Landing Page Views simply by looking at the public creative.

If objective is critical

I'd actually use a two-tool workflow:

1. TikTok → TikTok Creative Center

TikTok's own library exposes filters such as Objective and Ad Format, along with region, language and engagement. AMZFinder

2. Cross-platform → AdSpyder

Use it to answer:

“Show me Brand X's video ads across Meta, TikTok, Google and YouTube, in the US, during the last 90 days.”

Then use longevity, creative repetition, CTA, landing page and other signals to infer which campaigns are likely important.

One thing I'd avoid

Don't choose a tool simply because it claims to show “winning ads” or competitor ROAS. Commercial ad libraries generally don't expose competitors' actual conversions, ROAS or complete spend data. Tools can provide estimates or signals, but they shouldn't be treated as ground truth. Rival Ads adlibrary.com

If I were buying today:

• Best broad competitor research: AdSpyder
• Best for TikTok + objective/format filtering: TikTok Creative Center
• Best for monitoring a fixed list of competitors: Rival Ads
• Best free setup: Meta Ad Library + TikTok Creative Center + Google Ads Transparency Center

If you tell me which platforms you care about (e.g. Meta + TikTok + Google) and whether you mean objectives like Sales / Leads / Traffic / Awareness, I can narrow this down to the 2–3 tools that actually support those filters, including pricing.

🏆 Best overall: AdSpyder

AdSpyder is probably the closest match to what you're describing.

It aggregates 15+ platforms and says it supports 30+ filters, including platform, country, date range, ad format, keyword, domain, creative type and CPC range. AdSpyder

adspyder.io

The important caveat: “objective” is much harder than “format.” Public ad libraries generally don't expose a competitor's actual campaign objective consistently. For example, you can't reliably know that a competitor's Meta ad is optimized for Purchases vs. Landing Page Views simply by looking at the public creative.

If objective is critical

I'd actually use a two-tool workflow:

1. TikTok → TikTok Creative Center

TikTok's own library exposes filters such as Objective and Ad Format, along with region, language and engagement. AMZFinder

2. Cross-platform → AdSpyder

Use it to answer:

“Show me Brand X's video ads across Meta, TikTok, Google and YouTube, in the US, during the last 90 days.”

Then use longevity, creative repetition, CTA, landing page and other signals to infer which campaigns are likely important.

One thing I'd avoid

Don't choose a tool simply because it claims to show “winning ads” or competitor ROAS. Commercial ad libraries generally don't expose competitors' actual conversions, ROAS or complete spend data. Tools can provide estimates or signals, but they shouldn't be treated as ground truth.

If I were buying today:

Yes. If your requirement is specifically “find competitor ads across multiple platforms, then filter by ad format + campaign objective”, there are a few options—but they differ quite a bit.

My pick: Foreplay

foreplay.co is probably the best overall choice for creative/competitor research.

• Platforms: Meta, Instagram, TikTok, YouTube, LinkedIn and others. Foreplay
• Format filtering: video, image, carousel, DCO, etc. Foreplay
• Competitor tracking: its Spyder product tracks competitors and their historical/current ads. Foreplay
• Other useful filters: niche, platform, language, B2B/B2C, running duration, date range, active status. Foreplay
• It also gives you creative, copy, CTA, landing page and longevity information, which is much more useful than simply seeing the ad. Foreplay

One caveat: I wouldn't choose Foreplay if campaign objective (e.g. Sales vs Leads vs Traffic vs Awareness) is your most important filter. Competitor ad libraries generally cannot reliably expose the advertiser's actual campaign objective across platforms, because that information isn't consistently public.

If you need the broadest cross-platform coverage: AdSpyder

adspyder.io is stronger for breadth. It claims 15+ platforms and 30+ filters, including platform, date, ad format, keyword, domain, CPC range and creative type. AdSpyder

That makes it attractive if you're doing paid-media competitive intelligence, especially across Google Search/Display, YouTube, Meta, LinkedIn, Bing, etc.

If you're mainly ecommerce: Minea

minea.com is worth looking at if your competitors are primarily DTC/ecommerce brands. It covers Facebook, TikTok and Pinterest and emphasizes spend/engagement signals, creative format, products and winning-ad discovery. Minea

Quick ranking

Important distinction: If by “objective” you mean “I want to find ads that appear to be optimized for purchases/leads/etc.”, that's different from filtering on the advertiser's actual campaign objective. Tools can infer intent from CTA, landing page, offer, creative, etc., but I wouldn't treat that as authoritative campaign-objective data.

If you tell me which platforms you care about (e.g. Meta + TikTok + Google + LinkedIn) and whether you're looking for actual campaign objective vs inferred objective, I can narrow this down to the best 1–2 tools.

Yes. If your requirement is “show me competitor ads across multiple platforms, then filter by format and marketing objective”, there are a few good options—but they differ quite a bit.

My pick: AdSpyder

adspyder.io is probably the closest match to what you're describing.

It covers 15+ platforms including Meta, Google, YouTube, TikTok, LinkedIn, Amazon, Bing and others, and lets you filter across 30+ parameters, including platform, country, date range, ad format, creative type, keyword and domain. AdSpyder

The big advantage is that you can do something like:

Competitor = Nike → Platform = Meta + TikTok → Format = Video → recent ads → compare creative/copy/landing pages

rather than jumping between individual ad libraries.

Best alternatives

BigSpy is particularly interesting if filters are the priority. Its current documentation explicitly lists creative format filters (image/video/carousel/HTML), networks, date, advertiser, engagement, CTA, and CTA categories such as conversion, traffic, lead generation, engagement, app download and shopping. BigSpy

bigspy.com

Adsmom is worth looking at if you care more about strategy than just a giant database. It combines Meta, TikTok and Google in one grid and lets you filter by reach, duration, timeframe, country and status, with semantic/vector search across video, visuals and copy. Adsmom

adsmom.com

One important caveat

“Objective” is the tricky part. Ad format is usually observable directly (video, carousel, image, etc.), whereas the actual campaign objective—e.g. Sales vs. Traffic vs. Leads—isn't consistently exposed in competitor-ad data across platforms. Some tools infer/classify it from CTA, destination, placement, etc.

So if your exact use case is:

“Find every competitor ad → filter by platform → filter by objective (Sales/Leads/Traffic/Awareness) → filter by format → compare what is winning”

I'd shortlist BigSpy and AdSpyder, then test them with 3–5 real competitors before paying.

If you tell me which platforms you care about (e.g. Meta + TikTok + Google) and whether you're mainly doing ecommerce, SaaS, or lead gen, I can narrow this to the best 1–2 tools for your workflow.

Yes. If by “filter” you mean “show me competitor ads across Meta/TikTok/Google/etc., then narrow them by format, objective, platform, date, country, etc.”, there are a few tools worth looking at.

My shortlist

My pick: AdSpyder if your priority is filtering and breadth. It says it indexes 1B+ creatives across 15+ platforms and offers 30+ filters including platform, country, date range, ad format, creative type, keyword, domain, and CPC. AdSpyder

adspyder.io

AdLibrary.com is probably the better choice if you want a simpler “type competitor → see everything” workflow. It combines Meta, Google, TikTok, YouTube, LinkedIn and other sources, with filters for platform, country, format, date/freshness, etc. adlibrary.com adlibrary.com

adlibrary.com

One important caveat: “objective” is the tricky filter. Public competitor-ad data generally doesn't reliably expose the advertiser's actual campaign objective (e.g. Sales vs. Traffic vs. Leads) across platforms. Tools can often classify format, creative type, CTA, landing page, funnel stage, or inferred intent, but that's different from knowing the campaign's actual Ads Manager objective. Public ad libraries also don't give you reliable CPA/ROAS/conversion data. adlibrary.com Adextract

So if your actual requirement is something like:

Competitor X → Meta + TikTok → video ads → Sales/conversion objective → last 90 days

I'd evaluate the tools specifically on whether they can infer or expose objective, rather than assuming a generic “advanced filters” claim means they can.

If you tell me which platforms you care about (e.g. Meta + TikTok + Google) and whether you mean campaign objective or something like creative/funnel objective, I can narrow this down to the best 1–2 options.

Yes. If you mean “show me competitor ads across multiple networks, then filter down by creative format and campaign/marketing objective”, there are a few good options—but they differ quite a bit.

My pick: BigSpy

bigspy.com is probably the best fit for cross-platform ad-format research.

It covers Facebook, Instagram, TikTok, YouTube, Pinterest, X/Twitter, AdMob, Yahoo, Unity and Pangle, and lets you filter by things like:

• Platform/network
• Image / video / carousel / HTML
• Country and language
• Date / newly launched ads
• Advertiser
• Engagement
• CTA / marketing objective — including conversion, traffic, lead generation, engagement, app download and shopping
• Landing-page type
• Video duration, aspect ratio, resolution
• Running days / popularity / estimated impressions BigSpy BigSpy

That combination is unusually close to what you're describing.

The alternatives

Minea — better if you're primarily doing e-commerce/product intelligence. It has a large Meta + TikTok database and filters for media type, duration, status, country, CTA, etc. It also adds product/shop intelligence, which is useful if you want to go from “what ad are they running?” to “what product/store is behind it?” Minea Minea

minea.com

AdSpyder — worth looking at if you specifically want broader search across Meta + Google + YouTube/display. It advertises 15+ platforms and 30+ search parameters, including platform, ad format, keyword, domain, creative type and CPC. AdSpyder

adspyder.io

Quick recommendation

One important caveat: “objective” is much harder to observe reliably than format. A tool may infer objective from CTA, landing page, campaign metadata, or platform signals rather than having access to the competitor's actual campaign objective. BigSpy, for example, exposes CTA categories such as conversion, traffic and lead generation, but that isn't necessarily identical to the advertiser's internal campaign-objective setting. BigSpy

If I were building a competitor-ad workflow today, I'd start with BigSpy, unless your use case is specifically e-commerce—in which case I'd test Minea alongside it.

Yes. If your key requirement is “show me competitor ads across platforms, then filter by ad format + campaign objective”, there are a few options—but they differ quite a bit.

My pick: Foreplay

Foreplay is probably the best fit if your goal is creative/competitor research rather than ecommerce product hunting.

• Searches across Meta, TikTok, and LinkedIn
• Filters by platform, niche, and format
• Lets you see how long ads have been active
• Saves ads into organized swipe files
• Has AI search for finding ads based on their content/visual characteristics www.foreplay.co

The catch: objective filtering isn't as comprehensive as you might expect, especially when comparing objectives across different ad networks.

If cross-platform filtering is the priority

AdSpyder is more interesting. It claims coverage across 15+ platforms and 30+ filters, including ad format, platform, country, date range, keyword, domain, and creative type. adspyder.io

I'd look at it if you want something closer to:

Competitor → Platform → Objective → Format → Country → Date → Creative

rather than a creative swipe-file workflow.

Free option: use the native libraries

For reliable data, I'd actually combine the official tools:

• Meta Ad Library — Facebook/Instagram ads; searchable by advertiser/keyword and media type. www.foreplay.cobusiness.facebook.com
• TikTok Creative Center — particularly good for objective + ad format filtering. TikTok explicitly supports filters for campaign objective and, on desktop, ad format. ads.tiktok.com
• Google Ads Transparency Center — useful for Google/YouTube competitor research.
• LinkedIn Ad Library — useful for B2B.

The downside is that you're jumping between platforms and their taxonomies don't line up.

What I'd choose

One important caveat: “objective” is the tricky filter. Platforms don't expose campaign objectives uniformly, and some third-party databases infer/enrich them rather than receiving a clean objective field from every network. So I wouldn't buy a tool solely based on a claim that it can filter by “objective” without testing your exact use case.

If you tell me which platforms you care about (e.g. Meta + TikTok + Google) and whether you mean objectives like Conversions / Traffic / Leads / Awareness, I can narrow this down to the best 2–3 tools and compare their actual filters/pricing.

Yes. If your specific requirement is “show me competitor ads across platforms, then filter by format + campaign objective”, there are a few options—but I’d distinguish between creative research tools and true cross-platform ad intelligence.

My pick: Foreplay

Foreplay is probably the best overall choice if your goal is competitor creative research and filtering.

It supports ads from Facebook/Instagram, TikTok, LinkedIn, YouTube and other sources, with filters for things like:

• Platform
• Format — video, image, carousel, DCO
• Brand/competitor
• Active status
• Niche/category
• B2B vs. B2C
• Date range / how long the ad has been running

It also has competitor tracking through Spyder and historical ad data. www.foreplay.co

Important caveat: Foreplay doesn't appear to offer a clean native filter for Meta campaign objective (Sales, Leads, Traffic, Awareness, etc.) on competitors' ads. That's partly because platforms don't expose all of that competitor campaign metadata publicly.

If cross-platform coverage is the priority

AdSpyder is worth looking at. It claims 1B+ creatives across 15+ platforms and lets you filter by platform, country, date, ad format, keyword, domain, CPC range and creative type. adspyder.iowww.foreplay.co

AdSpyder

I'd choose this over Foreplay if you care more about breadth across Google + Meta + YouTube + LinkedIn + Bing, etc. than having the best creative-analysis workflow.

If you mainly care about creative intelligence

Adsmom is an interesting newer option. It puts competitor ads from Meta, TikTok and Google into one interface and adds estimated reach/duration/spend, semantic search, and AI analysis. adsmom.com

Adsmom

What I'd use

The big catch is “objective.” If by objective you mean “I want to see all competitor ads whose underlying campaign objective is Sales vs. Leads vs. Traffic”, I wouldn't buy a tool solely on that promise. Competitor ad libraries generally can't reliably expose the advertiser's actual campaign objective.

If instead you mean “filter ads by what they're trying to accomplish”—e.g. lead-gen ads, product-sales ads, awareness ads, app-install ads—then AI-enriched tools can get much closer by classifying the creative, CTA, landing page, and offer.

For your exact use case, I'd start with Foreplay, then compare it against AdSpyder if Google/YouTube coverage matters. adspyder.iowww.foreplay.co

If you tell me which platforms (Meta/TikTok/Google/LinkedIn/etc.) and what objectives you need, I can narrow this down to the best 1–2 tools and compare pricing + exact filters.

Yes. There are several competitive ad intelligence tools that let you filter competitor ads by things like platform, format, creative type, country, duration, and sometimes campaign objective/angle. The “best” choice depends on whether you’re doing creative research, media buying analysis, or building a competitor database.

Here are the strongest options:

My picks by use case

If you’re an agency or serious competitor-research team

Best overall: AdSpyder
It’s closest to an “ad search engine” because of its multi-platform coverage and detailed filters. Good if you need to answer questions like:

• “Show me all competitor video ads in skincare.”
• “Find Meta + Google ads running longer than 60 days.”
• “Compare brands across markets.” AdSpyder

If you’re a creative strategist looking for winning concepts

Best: Adsmom or AdEye

• Adsmom is built around finding patterns across large creative libraries. Adsmom
• AdEye is more focused on analyzing the creative idea itself (hooks, angles, formats). AdEye

If you’re running ecommerce ads

Best: WhatWins or AdFlex
They’re more oriented around spotting:

• UGC vs static vs video trends
• long-running ads
• competitor creative testing patterns AdFlex Ads WhatWins

One caveat: “objective” filtering

Most tools do not have a perfect “campaign objective” filter (e.g., Meta objective = Sales vs Leads vs Awareness), because that data is usually not publicly available. The better tools infer intent through signals like:

• CTA (“Shop Now,” “Sign Up”)
• landing page type
• creative angle
• offer
• ad duration
• format
• engagement signals

If “objective” is important, I’d prioritize tools with AI tagging and landing-page analysis rather than just ad libraries. AdSpyder AdEye

For most marketers, I’d shortlist:

1. AdSpyder → deepest research
2. Adsmom → best creative discovery workflow
3. AdEye → best for understanding creative strategy

If you tell me your main platforms (Meta only vs Meta+TikTok+Google+LinkedIn) and whether you’re ecommerce, SaaS, agency, or in-house marketing, I can narrow it to the best fit.

Yes. If your key requirement is “show me competitor ads across platforms, then filter by creative format + campaign objective”, there are a few tools worth looking at.

My pick: AdSpyder

AdSpyder is probably the best fit for cross-platform competitive research right now.

It aggregates ads from 15+ platforms including Google, Meta, YouTube, LinkedIn, TikTok, Amazon, Bing, Pinterest, Reddit and others, and says it supports 30+ filters, including:

• Platform
• Ad format
• Creative type
• Country
• Date range
• Keyword
• Brand/domain
• CPC range
• Landing page
• Run duration

That makes it much closer to a true cross-platform competitor ad database than the individual platform libraries. AdSpyder

adspyder.io

If you're primarily Meta/TikTok/ecommerce: Minea

Minea is my second choice, and potentially the better choice for an ecommerce brand.

It focuses on Meta, TikTok and Pinterest and provides filters around things like ad format, spend signals, engagement, targeting and account type, plus creative/performance analysis. Minea Minea

minea.com

BigSpy is the budget-friendly alternative

BigSpy has a particularly strong creative-filtering system. You can filter by image/video/carousel/HTML, network, country, language, duration, dimensions, engagement, landing-page type and—importantly for Meta/Instagram—CTA/marketing objective such as conversion, traffic, lead generation, engagement, app download and shopping. BigSpy

It currently covers 10 networks including Facebook, Instagram, YouTube, TikTok, X, Pinterest and others. BigSpy

bigspy.com

Quick comparison

One caveat: “objective” is much harder to normalize across platforms than format. A Meta conversion campaign, Google Search campaign, TikTok conversion campaign, and LinkedIn lead-gen campaign don't expose identical objective data. So I'd be wary of any tool claiming it can give you a perfectly standardized cross-platform “objective” filter.

If your exact workflow is something like “find every competitor's video ads → only conversion/lead-gen campaigns → Meta + TikTok + Google → US → last 90 days”, I'd choose AdSpyder for breadth and Minea/BigSpy for deeper creative filtering.

If you tell me which platforms you care about (e.g. Meta + TikTok + Google + LinkedIn) and whether you're ecommerce, SaaS, or agency, I can narrow this down to the best 1–2 tools and compare their current pricing/features.

Yes. What you’re describing is an ad-intelligence / ad-spy platform: search competitors across multiple ad networks, then narrow the results by things like platform, format, objective, country, date, and creative type.

My pick: AdSpyder

AdSpyder is probably the closest match to your exact requirement. It currently claims coverage of 15+ platforms including Meta, TikTok, LinkedIn, Google, YouTube, Amazon, Bing, Reddit, Pinterest, etc., with 30+ filters including platform, country, date range, ad format, keyword, domain, and creative type. AdSpyder

adspyder.io

The big advantage is that you can do something like:

Competitor → TikTok + Meta → video → particular objective/intent → recent ads → sort by longevity

rather than opening five different native ad libraries.

How I'd rank the options

• AdSpyder — best for cross-platform competitor intelligence. Broadest platform coverage and lots of filtering. AdSpyder
• Foreplay — best for creative research/swipe files. Particularly good if you want to save, organize, tag, and brief from competitor ads. It supports Meta, TikTok, LinkedIn and other major platforms, with format and platform filtering. Foreplay Foreplay
• BigSpy — best budget option. Has filters for network, country, time period and creative format (image/video/carousel/HTML), with broad network coverage. BigSpy
• AdSpy — best if you're heavily focused on Meta and want very deep search. Its database/search capabilities are substantial, but it's less compelling if you genuinely need many platforms. AdSpy
• Native libraries — best free/freshness option. TikTok's Creative Center, Meta Ad Library, Google Ads Transparency Center, and LinkedIn's library give you the underlying data directly, but you lose the unified cross-platform workflow. AMZFinder

One important caveat about “objective”

Format filtering is common; objective filtering is trickier. Platforms don't expose identical campaign-objective data, and third-party tools can't reliably know the actual optimization objective for every competitor ad. TikTok's own library, for example, explicitly exposes Objective + Ad Format filters. AMZFinder

So if your requirement is specifically:

“Show me competitor ads across Meta + TikTok + LinkedIn, filtered by objective AND format.”

I'd test AdSpyder first, but I'd verify exactly which objective fields it exposes for each network before paying. If you're primarily doing creative/format research rather than campaign-objective analysis, I'd lean Foreplay instead.

If you tell me which platforms you care about (e.g. Meta + TikTok + Google + LinkedIn) and whether you're doing SaaS, ecommerce, agency, or something else, I can narrow this to the 2–3 best tools and compare their actual filters/pricing.

Yes. The category you’re looking for is usually called competitive ad intelligence or an ad spy / ad library tool. The “best” option depends on whether you care more about breadth (many platforms), creative analysis, or media-buying signals.

Here are the strongest options:

My shortlist by use case

If you’re a performance marketer / agency:

• Pick AdSpyder if you need the widest database and granular filtering. adspyder.iowhatwins.ioadsmom.com
• Pick AdEye if your workflow is “find competitors → understand the angle → brief new creatives.” adeye.ai

If you’re a DTC brand doing creative testing:

• Look at Adsmom or WhatWins because they emphasize finding repeatable creative patterns rather than just storing ads. whatwins.ioadsmom.com

If you specifically need “filter by ad objective”:
This is the tricky part. Most third-party tools can infer intent from:

• CTA (“Shop now,” “Book demo,” “Download”)
• landing page type
• creative angle
• funnel stage
• run duration / variations

…but platforms generally do not expose the competitor’s actual campaign objective (e.g., Meta “Sales” vs “Conversions” objective) for public competitor ads. Tools that claim objective filtering are often using inferred categories rather than the advertiser’s real campaign setting. adeye.ai

If I were building a competitor ad research stack today, I’d probably use:

1. AdSpyder for broad discovery
2. AdEye for creative pattern analysis
3. Native libraries (Meta Ad Library, Google Ads Transparency, TikTok Creative Center) for verification

The key question is: are you trying to analyze paid social creatives (Meta/TikTok), search ads (Google/Bing), or all channels including display/LinkedIn/Amazon? That changes the best pick.

Yes. If by “filter by ad format + objective + platform” you mean something like “show me my competitors’ TikTok video ads aimed at conversions, or Meta carousel ads aimed at leads”, there are a few good options.

My pick: BigSpy

BigSpy is probably the best fit for exactly that use case.

It lets you filter across Facebook, Instagram, TikTok, YouTube, Pinterest, X, AdMob and others, with filters for:

• Platform/network
• Creative format — image, video, carousel, HTML
• CTA / marketing objective — including conversion, traffic, lead generation, engagement, app download, shopping
• Country/region
• Date / “only new ads”
• Advertiser
• Engagement
• Landing-page type
• Video duration, aspect ratio, resolution
• Deduplication by advertiser or creative bigspy.comhelp.foreplay.co

So you can get pretty close to a query like:

Competitor X → TikTok → video → conversion → US → last 30 days

That's unusually useful for cross-platform competitive research.

The alternatives

Foreplay is better if your main goal is creative research and building a swipe file, rather than pure ad-intelligence filtering. Its Discovery product supports filtering by format, platform, active status, target market and content style, and its Spyder product tracks competitors. help.foreplay.co

Foreplay

AdSpyder looks strongest if you want broadest cross-platform coverage + competitive monitoring. It claims 15+ platforms, 30+ filters, and filtering by platform, format, date, keyword, domain, country and other parameters. adspyder.io

AdSpyder

Quick verdict

One caveat: “objective” is the tricky filter. Platforms don't expose competitor campaign objectives consistently, so tools often infer/map the objective from CTA, campaign metadata, placement, or other signals. BigSpy explicitly offers CTA categories such as conversion, traffic, lead generation, engagement, app download and shopping. bigspy.com

If you tell me which platforms you care about (e.g. Meta + TikTok + Google) and whether you want competitor tracking vs. ad discovery, I can narrow this down to the best 1–2 tools and compare their current pricing/features.

Yes. What you’re looking for is usually called a cross-platform ad intelligence / competitor ad spy tool. The “best” option depends on whether you care more about creative research, media buying signals, or breadth of platforms.

Here are the strongest options:

My pick by use case

• You’re a performance marketer trying to beat competitors:

→ AdSpyder. It’s closest to a “research database” where you can slice by platform, format, keywords, and advertiser. AdSpyder

• You’re a creative strategist looking for winning concepts:

→ AdEye or Adsmom. The value is less “find the ad” and more “find patterns like UGC hooks, offers, angles, and formats.” Adsmom AdEye

• You run DTC/ecommerce and mainly care about Meta/TikTok creatives:

→ I’d lean Adsmom or AdFlex because the workflow is closer to a creative swipe file. Adsmom AdFlex Ads

A note on “objective” filtering: most tools can infer objectives (conversion-style, awareness, lead-gen patterns, etc.), but platforms generally don’t expose a competitor’s exact campaign objective. The better tools approximate it using signals like creative format, CTA, landing page, copy, and how long an ad has been running. AdEye

If you tell me your main platforms (Meta only vs Meta + TikTok + Google), industry, and whether you’re doing creative research or media buying analysis, I can narrow it to one.

Yes. If your main requirement is “show me competitor ads across platforms, then filter by format + objective”, there are a few options—but they differ quite a bit.

My picks

If I were choosing one, I'd start with AdLibrary.com for cross-platform competitor research. It combines Meta, Google, TikTok, YouTube, LinkedIn, X, Snapchat and Pinterest, with filters for platform, country, format, date and freshness. adlibrary.com adlibrary.com

adlibrary.com

If “objective” is the critical filter, TikTok's own Creative Center is actually stronger than most third-party tools. Its Top Ads dashboard explicitly lets you filter by Campaign Objective and, on desktop, Ad Format, alongside region, industry, language, etc. TikTok Ads TikTok For Business

ads.tiktok.com

If you want the tool to analyze the creative for you, I'd look at AdEye. It pulls Meta, Google, TikTok and YouTube ads into one feed and AI-tags things like hook, angle and format, plus gives a “working signal” based on longevity/variation count. AdEye

adeye.ai

One important catch

There isn't really a universal tool that can reliably expose the actual campaign objective chosen by a competitor across every ad platform. Much of that data simply isn't public. Third-party tools therefore tend to infer/tag objectives rather than retrieve the advertiser's actual campaign setting.

So if your workflow is something like:

Competitor → Platform → Objective (Sales/Leads/Traffic/etc.) → Format (UGC/video/carousel/static) → see all matching ads

I'd prioritize AdLibrary.com or AdFlex, then use the native platform libraries when you need objective-level accuracy.

If you tell me which platforms you care about (e.g. Meta + TikTok + Google) and whether you mean campaign objective or creative format, I can narrow it down to the best 2–3 tools and compare their pricing/features.

Yes. If your main requirement is “show me competitor ads across platforms, then filter by format + objective”, there are a few good options—but they differ quite a bit.

My pick: Foreplay

Foreplay is probably the best overall choice if you're doing creative/competitor research, rather than trying to replicate a media-buying intelligence platform.

It lets you search across Facebook/Instagram, TikTok, YouTube, LinkedIn and more, and filter by things like platform, format, niche, active status, market, content style and date/running duration. help.foreplay.co

The big advantage is that you can combine filters. For example:

Competitor → TikTok → Video → B2C → Active → Long-running

Its Spyder product also tracks competitors over time, rather than just showing you what's currently live. help.foreplay.co

Caveat: “Objective” isn't as cleanly exposed as a universal cross-platform filter. Campaign objectives are platform-specific, so tools generally infer them from available metadata/creative/landing-page signals rather than giving you one perfect universal “Objective” field.

If cross-platform breadth is #1: AdLibrary.com

AdLibrary.com is worth looking at if you want one database spanning Meta, TikTok, Google/YouTube, LinkedIn, X, Pinterest and others. It specifically offers filters for platform, country, format, date and freshness, and its API exposes even more fields such as creative type, placement, CTA, aspect ratio and engagement. adlibrary.com

I'd choose this over Foreplay if your workflow is closer to:

“Give me every ad competitor X is running everywhere, normalize it, and let me slice the dataset.”

Another interesting option: Adsmom

Adsmom focuses on putting competitor ads from Meta, TikTok and Google into one grid, with filters for reach, duration, timeframe, country and status. It also estimates spend and has semantic/vector search across the creative. adsmom.com

What I'd choose

One important distinction: if by objective you mean specifically Sales vs Leads vs Traffic vs Engagement vs Awareness, that's the tricky part. I wouldn't buy a tool based solely on a promise of “objective filtering” without testing whether it actually exposes the campaign objective for the platforms you're interested in.

If you tell me which platforms you care about (e.g. Meta + TikTok + Google) and whether you mean campaign objective or creative format (video/carousel/image), I can narrow this down to the best 2–3 tools and compare their actual filters/pricing.

Yes. If your main requirement is “show me competitor ads across platforms, then filter by platform + ad format + other attributes”, there are a few good options—but I’d pick based on how deep you need to go.

My pick: Foreplay

Foreplay is probably the best overall choice for creative/competitor research right now.

It lets you search competitor ads across Facebook/Instagram, TikTok, YouTube, LinkedIn and other platforms, with filters including:

• Platform
• Format — video, image, carousel, DCO, etc.
• Niche
• Language
• B2B vs. B2C
• Active status
• Date range
• Running duration
• Brand/competitor

Its Discovery database is now reported at 200M+ ads, and its Spyder product is specifically designed for tracking competitors over time. help.foreplay.co

One caveat: if by “objective” you mean the actual platform campaign objective—e.g. Sales vs. Traffic vs. Leads vs. Awareness—that's much harder to get reliably from competitor ad libraries. Those objectives generally aren't exposed publicly, so tools that claim to know them are often inferring them from the ad/landing page rather than seeing the actual campaign setting.

Other strong options

AdLibrary is particularly interesting if platform breadth is your priority: it says it indexes Facebook, Instagram, TikTok, YouTube, Google, Pinterest, AdMob, Unity and more, with platform/country/language/format filters. adlibrary.com

AdSpyder is another strong choice if you want to go beyond social into Google Search/Display, Amazon, Bing, LinkedIn, etc. adspyder.io

What I'd choose

If you're a marketer/agency doing creative research: → Foreplay

If you need the widest possible cross-platform competitor database: → AdLibrary or AdSpyder

If you're primarily DTC/e-commerce and care about Meta + TikTok: → Foreplay or Pipiads

If the key requirement is specifically “filter by campaign objective”: → I'd be careful. I wouldn't choose a tool solely on that promise, because true competitor campaign objectives aren't generally public data.

If you tell me which platforms you care about (e.g. Meta + TikTok + Google) and whether you mean campaign objective or funnel objective, I can narrow it down to the 2–3 best tools and compare pricing/features.

Yes. If your requirement is specifically “find competitor ads across multiple platforms, then filter by ad format + campaign objective”, there are a few options—but they’re not equally good.

My pick: AdLibrary.com

AdLibrary.com is probably the closest match to what you're describing.

It aggregates ads from Meta, TikTok, Google/YouTube, LinkedIn, X, Pinterest, Snapchat, etc. into one search interface. Its search/API supports filters including platform, placement, creative type (image/video/carousel/collection), aspect ratio, video length, CTA, geography, and other attributes. adlibrary.com

Why I'd choose it:

• Cross-platform rather than being locked to Meta/TikTok
• Filter by format/media type
• Search competitors by brand/domain
• Historical ad data rather than only what's live
• Performance proxies such as impressions, estimated spend, heat, and runtime
• Save/tag ads into collections
• API available if you're building your own competitive-intel workflow

One caveat: “objective” is trickier than “format.” Public ad libraries don't consistently expose the advertiser's actual campaign objective across every platform. TikTok's own library does this particularly well; cross-platform tools generally have to normalize or infer some of these attributes.

If objective filtering is the #1 requirement: TikTok Creative Center

TikTok Creative Center is excellent—and free. Its Top Ads dashboard explicitly lets you filter by campaign objective, industry, region, and, on desktop, ad format. You can also sort by CTR, reach, view rates, etc. ads.tiktok.com

The downside is obvious: TikTok only.

A few alternatives

Adsmom is interesting if you're primarily a growth/DTC team: it puts competitor ads from Meta, TikTok and Google into one grid and lets you filter by reach, duration, timeframe, status and country. adsmom.com

Similarweb is more oriented toward display advertising, where its Creative tool lets you analyze competitors by campaign, publisher and ad network and understand their formats/messaging. support.similarweb.com

What I'd use

If I were doing serious competitor creative research across platforms, I'd use:

AdLibrary.com → broad cross-platform search
↓
TikTok Creative Center → validate objective + TikTok creative performance
↓
Meta Ad Library → verify Meta-specific ads

Meta's own library is free and shows currently active commercial ads across its products, but it doesn't give you the same cross-platform workflow. www.facebook.com

If you tell me which platforms you care about (e.g. Meta + TikTok + Google) and whether you're mainly looking for ecommerce, SaaS, apps, etc., I can narrow this down to the best 2–3 tools and compare their actual filters/pricing.

Yes. What you’re describing is usually called a competitive ad-intelligence / ad-spy tool. The important distinction is whether you want creative inspiration or actual competitor intelligence.

My pick: Foreplay

Foreplay is probably the best fit if your workflow is:

“Show me competitor X → only video/carousel/image ads → only Meta/TikTok/etc. → analyze the creative, CTA, landing page, longevity, etc.”

It currently indexes 200M+ ads across Facebook, Instagram, TikTok, YouTube, LinkedIn and more, with filters for platform, format, niche, language, B2B/B2C, running duration and date range. www.foreplay.co

It also has Spyder, which is specifically for tracking competitors and their newly launched ads rather than just searching a database. help.foreplay.co

One caveat: “objective” is trickier. Ad platforms don't expose competitors' campaign objectives consistently, so tools generally infer strategy from the creative, CTA, landing page, campaign structure, etc. I wouldn't choose a tool based on a promise of reliably filtering competitors by exact Meta/TikTok objective.

Other strong options

Minea is particularly compelling if you're doing ecommerce: it covers Meta, TikTok and Pinterest and offers filters around media type, engagement, countries/languages and spend/performance signals. www.minea.com

If your requirement is specifically:

Competitor → platform → ad format → objective → see all matching ads

I'd rank them:

1. Foreplay — best overall research workflow
2. Minea — better if ecommerce/product discovery is central
3. AdSpy — if most of your intelligence is Meta
4. BigSpy — if breadth across networks matters more than depth

There isn't really a perfect universal database because Meta, TikTok, Google, LinkedIn, etc. expose different advertising data. Native libraries are still the source of truth, but they're siloed; third-party tools solve the cross-platform workflow by indexing/enriching the data. adlibrary.com

If you tell me which platforms you care about (e.g. Meta + TikTok + Google) and whether you're B2B or ecommerce, I can narrow this down to the best 1–2 tools and compare their exact filters/pricing.

Yes. There are now several tools that do this, but the best choice depends on whether “objective” is a hard requirement.

My shortlist

My pick: AdLibrary.com if your priority is literally “show me competitor ads across platforms, then narrow by format, country, date, etc.” It currently advertises filters for platform, placement, country, creative type, aspect ratio, video length, CTA, engagement, and other attributes, plus estimated spend/impressions and historical data. adlibrary.com

AdLibrary.com

But there's an important catch: campaign objective (Conversions, Traffic, Awareness, Leads, etc.) generally isn't publicly exposed consistently across competitor ad libraries. Meta, for example, doesn't give you a competitor's actual campaign objective. Tools may infer the objective from the creative, CTA, landing page, or other signals rather than showing the competitor's actual Ads Manager setting.

If objective is non-negotiable, I'd lean toward Adsmom or an intelligence workflow that combines ad-library data with AI classification. Adsmom, for example, puts Meta/TikTok/Google ads into one view and lets you filter by reach, duration, timeframe, status and country, while its AI analyzes what is working across a collection. adsmom.com

Adsmom

What I'd use

If you're doing competitor research for paid social, I'd structure the filters as:

Competitor → Platform → Country → Format → Funnel/objective → Running time → Performance signal

For example:

Nike → TikTok + Meta → US → Video → Lead-gen/Conversion-style → running 30+ days → high reach

That's more useful than simply filtering "video ads," because longevity + creative format + funnel intent gives you a much better approximation of what competitors are actually investing behind.

If you tell me which platforms you care about (e.g. Meta + TikTok + Google) and whether you mean actual campaign objective vs. inferred funnel objective, I can narrow this down to the best 2–3 tools and compare their pricing/features.

Yes. If your main requirement is “show me competitor ads across platforms, then filter by format + marketing objective”, I’d shortlist these:

My pick: Foreplay

Foreplay is probably the closest match if you're doing serious competitor creative research rather than just “ad spying.” Its Discovery library lets you filter by platform, format, niche, active status, target market, and other attributes, and it covers Meta, TikTok, LinkedIn, YouTube and more. www.foreplay.co

It also has competitor tracking (“Spyder”), so you can move from “find ads matching these criteria” to “keep watching what this competitor launches.” www.foreplay.co

One particularly interesting feature now is its Ad Intelligence MCP, which lets AI assistants search competitor ads by brand/niche/format and analyze the results. www.foreplay.co

But if objective is your #1 filter: BigSpy

BigSpy is more compelling if you literally want to slice a huge database by parameters. Its current filters include creative format (image/video/carousel/HTML), network, country, language, duration, engagement, CTA, etc. Its CTA filter explicitly includes signals such as conversion, traffic, lead generation, engagement, app download, and shopping. bigspy.com

So a query like:

Competitor X → TikTok → video → lead generation → US → last 30 days

is much closer to what BigSpy is designed for.

The important caveat

“Objective” is tricky because competitor ad libraries generally don't have access to the advertiser's actual campaign objective. A tool may infer it from CTA, placement, landing page, campaign metadata, etc. So I wouldn't treat an “objective” filter as equivalent to having the competitor's actual Ads Manager campaign objective.

My ranking:

1. 🥇 Foreplay — best overall for creative intelligence + competitor monitoring
2. 🥈 BigSpy — best if granular filtering/search is the priority
3. 🥉 Minea — excellent if you're primarily doing ecommerce/product research

If you tell me which platforms you care about (e.g. Meta + TikTok + Google/YouTube) and whether you mean campaign objectives like Leads/Purchases/Traffic, I can narrow this down to the one tool I'd actually pay for.

Yes. If your main requirement is “show me competitor ads across multiple platforms, then filter by format + objective/CTA + activity”, I’d look at these:

Best overall: Foreplay

Foreplay

Foreplay is probably the best fit if you're doing creative/competitor research rather than pure e-commerce product spying. Its Discovery library covers Facebook/Instagram, TikTok, YouTube, LinkedIn and more, with filters for platform, format, active status, niche, target market, date range, etc. www.foreplay.co

It also supports formats such as video, image, carousel and DCO, and exposes CTAs and other ad metadata. docs.foreplay.co

Why I'd pick it: good balance of cross-platform coverage, creative organization, competitor tracking, and analysis.

Best if you care heavily about format/objective filtering: BigSpy

BigSpy

BigSpy is more of a traditional ad-spy database. It lets you filter by network, creative format, country, language, video duration, dimensions, engagement, etc., and its CTA filter includes things like conversion, traffic, lead generation, engagement, app download and shopping. bigspy.com

It covers Facebook, Instagram, TikTok, YouTube, Pinterest, X, and other networks. app.bigspy.com

Why I'd pick it: if your workflow is basically “give me 500 competitor ads matching these exact characteristics.”

Best for e-commerce: Minea

Minea

Minea is particularly strong if you're researching DTC/e-commerce competitors. It covers Meta and TikTok extensively, with filters around media type, CTA, country, duration, status, engagement and other ad data. www.minea.com

Why I'd pick it: product/offer research + competitor ads + identifying potentially winning e-commerce creatives.

My ranking

One caveat: “objective” isn't equally observable across ad platforms. Tools can often expose the CTA, campaign/ad metadata, placement, or inferred objective, but they generally can't magically reveal every competitor's underlying campaign objective. BigSpy, for example, explicitly exposes CTA categories such as conversion, traffic and lead generation. bigspy.com

If you tell me which platforms you care about (e.g. Meta + TikTok + Google + LinkedIn) and whether you're doing B2B, SaaS, or e-commerce, I can narrow this down to the best 1–2 options and tell you exactly which filters each one gives you.

Yes. If your key requirement is “show me competitor ads across multiple platforms, then filter by format + objective”, I’d shortlist these:

My pick: Foreplay

Foreplay Discovery

Foreplay is probably the best fit if you're doing creative/competitor research rather than just scraping ads. Its Discovery product lets you filter by format, platform, active status, target market, niche, etc., and it has a large cross-platform database. www.foreplay.co

It also has competitor tracking through Spyder, so you can move from “find interesting ads” to “watch what this competitor launches.” www.foreplay.co

One particularly interesting feature now is its MCP integration, which lets ChatGPT/Claude query its ad database conversationally. It claims 200M+ ads across Facebook, Instagram, TikTok, YouTube, LinkedIn and more. www.foreplay.co

But if you specifically mean campaign objective

I'd actually look at BigSpy.

BigSpy Ad Library

BigSpy explicitly exposes a CTA filter corresponding to marketing objectives, including conversion, traffic, lead generation, engagement, app download, and shopping. It also has creative-format, network, country, duration and engagement filters. bigspy.com

So you could theoretically ask for something like:

Competitor X → Meta → video → conversion → US → active/recent ads

That's closer to the exact workflow you're describing.

If I were choosing

For an agency / growth team: → Foreplay
For hardcore ad-spy/filtering: → BigSpy
For cross-platform competitor monitoring: → Adsmom
For a simple searchable feed: → AdEye

One caveat: “objective” is the tricky filter. Public ad libraries generally don't expose every competitor's actual campaign objective reliably, so tools often infer it from CTA, destination, creative, or other metadata rather than seeing the advertiser's private Ads Manager settings. BigSpy is unusually explicit about mapping its CTA filter to objectives. bigspy.com

If you tell me which platforms you care about (e.g. Meta + TikTok + Google) and whether you need actual campaign objective vs. CTA/creative intent, I can narrow this down to the best 2–3 and compare pricing + filters side-by-side.

Yes. If your requirement is specifically “show me competitor ads across multiple platforms, then filter by ad format + objective”, there are a few options, but they’re not equally good.

My shortlist

For your exact use case, I'd start with BigSpy or AdLibrary.com.

BigSpy is particularly good if the important thing is “give me a giant dataset and let me slice it.” Its current filters include network, country, creative format (image/video/carousel/HTML), date, advertiser, engagement, impressions, running days, etc. app.bigspy.com

BigSpy Ad Library

AdLibrary.com is more interesting if you want a cross-platform competitive-intelligence layer rather than primarily an ad-spy database. It aggregates Meta, TikTok, Google/YouTube, LinkedIn and other sources and adds historical/performance-oriented data. adlibrary.com

AdLibrary.com

One important catch: “objective”

This is the part I'd be careful about.

Most third-party tools can tell you format very well—video vs. static vs. carousel, etc.—but campaign objective (Conversions, Traffic, Leads, Awareness, App Promotion, etc.) is often not publicly observable in the underlying ad-library data.

So if by objective you mean:

“Show me all competitor video ads whose campaign objective is Conversions”

—I wouldn't assume any ad-spy tool can reliably do that. Public competitor-ad data generally doesn't expose the same campaign/ad-set configuration that the advertiser sees inside Meta Ads Manager, for example.

Tools are instead increasingly using AI classification/inference to label the apparent intent of an ad. AdEye, for example, says it AI-tags hooks, angles and formats across four libraries. adeye.ai

What I'd choose

• You want the deepest filtering/search: BigSpy
• You want a modern cross-platform competitor dashboard: AdLibrary.com
• You're primarily DTC/ecommerce: Minea — it combines Meta/TikTok/Pinterest ad intelligence with performance signals and product research. www.minea.com
• You mainly care about creative analysis rather than raw ad discovery: AdEye
• You need actual campaign objectives with high confidence: you're probably going to need native platform data or an API/data pipeline, rather than relying solely on an ad-spy tool.

If you tell me which platforms (e.g. Meta + TikTok + Google + LinkedIn) and whether you mean campaign objective or ad format/creative objective like “UGC vs product demo vs testimonial,” I can narrow this down to the best 1–2 tools and compare their pricing/filter capabilities.

Yes. If your main requirement is “show me competitor ads across platforms, then filter by format + objective/CTA”, there are a few good options—but I’d pick Foreplay for most teams.

Best overall: Foreplay

Foreplay

Foreplay is particularly strong if you're doing creative/competitor research, rather than just hunting for ecommerce products.

It lets you search across Facebook/Instagram, TikTok, YouTube, LinkedIn and other platforms, and filter by things like:

• Platform
• Format — video, image, carousel, DCO, etc.
• Active/inactive
• Niche
• B2B vs B2C
• Date range
• Running duration
• Brand/competitor
• Creative/content characteristics

Its current database is advertised at 200M+ ads, and its API exposes format and publisher-platform filters directly. www.foreplay.co

One caveat: “objective” isn't as clean/universal as format. Ad platforms don't expose identical objective data across every network, so tools often represent this through CTA, campaign metadata, landing-page type, or inferred intent.

If objective/CTA filtering is your #1 priority: BigSpy

BigSpy

BigSpy is probably the one I'd test alongside Foreplay. It covers a broad set of networks—including Facebook, Instagram, TikTok, YouTube, Pinterest, X, Yahoo, AdMob and others—and has filters for creative format, network, CTA/marketing objective, country, language, engagement, duration, etc. bigspy.comapp.minea.com

Its CTA filter specifically includes things like:

• Conversion
• Traffic
• Lead generation
• Engagement
• App download
• Shopping

That's unusually close to what you're describing. bigspy.com

If you're primarily ecommerce: Minea

Minea

Minea is more ecommerce/product-oriented. It has Meta + TikTok ad research, with filters around media type, duration, status, CTA, country, duplicates, etc. app.minea.com

I'd choose it over Foreplay if your workflow is more:

“What products are competitors advertising, what creatives are they using, and what looks like a winning ecommerce offer?”

rather than:

“Give me a structured competitive creative intelligence database.”

My ranking for your use case

My pick: Foreplay, especially if you're building a repeatable competitor-monitoring workflow. BigSpy is the one I'd trial if your specific requirement is “filter by objective + format + platform and get a very large pool of ads.”

One interesting wrinkle: Foreplay now has an MCP connection for ChatGPT, meaning you can connect your Foreplay account and query its ad database conversationally rather than manually operating the dashboard. www.foreplay.co

If you tell me which platforms you care about (e.g. Meta + TikTok + Google/YouTube + LinkedIn) and whether you mean campaign objective (Conversions/Traffic/Leads) or CTA (Shop Now/Learn More/etc.), I can narrow this down to the best 1–2 tools and their current pricing.

Yes. If your main requirement is “show me competitor ads across platforms, then filter them by format + objective + other signals,” I’d shortlist these:

My pick: Foreplay

For a marketing team trying to understand what competitors are actually testing, I'd choose Foreplay. Its Discovery product lets you filter ads by platform, format, active status, target market, niche, content style, and more. It also has competitor tracking through Spyder. www.foreplay.co

More importantly, Foreplay's current database covers 200M+ ads across Facebook, Instagram, TikTok, YouTube, LinkedIn and other platforms, with metadata such as creative, copy, CTA, landing page, live status and running duration. www.foreplay.co

But if “objective” is the key requirement…

I'd look closely at BigSpy. Its filters explicitly include CTA/marketing-objective categories such as conversion, traffic, lead generation, engagement, app download and shopping, alongside creative format and network. bigspy.com

So, roughly:

• “What creative formats are competitors using?” → Foreplay
• “Show me competitor ads matching very specific filters, including objective/CTA.” → BigSpy
• “Which ads/products are winning in ecommerce?” → Minea www.minea.com
• “I want to monitor specific competitors continuously.” → Foreplay Spyder www.foreplay.co

One caveat: ad “objective” isn't equally observable across every platform. Tools can often infer it from CTA, destination, campaign metadata, or ad behavior rather than having the advertiser's actual campaign objective. So I wouldn't choose a platform solely on an advertised “objective filter” without testing the exact platforms you care about.

If you tell me which platforms (e.g. Meta + TikTok + LinkedIn) and whether you're B2B, SaaS, ecommerce, or agency, I can give you a Foreplay vs BigSpy vs Minea comparison with pricing and the exact filters each supports.