ChatGPT answers, unedited

If the goal is “pull Google Ads + Meta Ads into one dashboard that clients can log into/view”, I’d shortlist these:

My practical recommendation:

• 5–50+ clients: AgencyAnalytics is probably the most straightforward. It's built around agency/client reporting, rather than requiring you to build the whole reporting system yourself. Current 2026 comparisons specifically highlight its multi-client and white-label workflow. databox.com
• Clients care heavily about polished reports/presentations: look at Whatagraph. www.basedash.com
• You want a highly customized dashboard and have someone technical maintaining it: Data Studio/Looker Studio + Supermetrics gives you substantially more control. Supermetrics is the data connector; the dashboard itself is built in Data Studio/Looker Studio. supermetrics.comwww.groovemedia.io
• You want a live “how are we doing?” KPI screen: Databox is worth considering. databox.com

One important distinction: don't choose Supermetrics thinking it's the dashboard. It's primarily the data-pipeline/connector layer. You'd typically pair it with Data Studio/Looker Studio, Sheets, BigQuery, etc. supermetrics.comwww.groovemedia.io

If I were building this for an agency

I'd probably choose:

Meta Ads + Google Ads → Supermetrics → Data Studio/Looker Studio

if you want maximum control and a custom branded dashboard, or:

Meta Ads + Google Ads → AgencyAnalytics

if you want something operational that you can roll out to lots of clients quickly.

Google's own documentation describes Data Studio as a customizable reporting/dashboard product with 1,000+ possible data sources, while current release notes show Meta Ads partner connectors are available. docs.cloud.google.com

If you tell me roughly how many clients you have (e.g. 10, 50, 200) and whether clients need a login/white-label portal vs just a dashboard link, I can narrow it down to the best 1–2 options and compare the likely monthly cost.

If you’re an agency and the goal is one client-facing dashboard pulling Google Ads + Meta Ads data into a single place, I’d narrow it down to these options:

Kampalo Groove Media### My recommendation by agency size

If you have 1–10 clients:

• Start with Looker Studio + a Meta connector (often Supermetrics, Porter, Funnel, etc.).
• Build one strong template:

• Spend
• Impressions/reach
• CPC
• CTR
• Leads/conversions
• CPL
• ROAS (if ecommerce)
• Google vs Meta comparison

This gives you maximum control and a professional dashboard. About Martech Groove Media

If you have 10+ clients and want minimal maintenance:

• Use AgencyAnalytics.
• The big advantage is that onboarding a new client is much faster and reporting can be automated. Groove Media Good Morning Co

If you want a premium “clients log in and see our platform” experience:

• Consider Whatagraph or a custom Looker Studio/BI setup. Good Morning Co

A setup I’d use for a performance marketing agency

Data layer

• Google Ads API
• Meta Ads API
• GA4
• CRM (HubSpot, Salesforce, GoHighLevel, etc.)

⬇️

Dashboard

• Looker Studio (custom)

or

• AgencyAnalytics (faster deployment)

⬇️

Client view

• Executive summary:

• “How much did we spend?”
• “How many leads/sales?”
• “Cost per result”
• “What changed this month?”
• Campaign detail:

• Google vs Meta
• Winners/losers
• Budget pacing

One thing I’d avoid: choosing a tool based only on the number of integrations. The important question is whether it handles your client reporting workflow (templates, permissions, branding, automation), not just whether it can pull data. Kampalo

If you tell me:

1. number of clients,
2. whether they need a login portal or just monthly reports,
3. whether you need CRM/revenue attribution,

I can narrow it to the best fit.

If the goal is “pull Google + Meta data into one client-facing dashboard with minimal manual work,” I’d shortlist three options:

My recommendation: AgencyAnalytics

agencyanalytics.com is probably the cleanest fit if you're building dashboards for clients, rather than just analyzing data internally.

It natively connects to Google Ads and Meta Ads, and also supports Google Analytics, Search Console, Facebook/Instagram, LinkedIn, TikTok, Shopify, HubSpot and many other sources. It is specifically designed around multiple clients, with client portals, white-label branding, dashboards and automated reports. AgencyAnalytics AgencyAnalytics

For example, you could give each client a dashboard showing:

• Google Ads: spend, impressions, clicks, CPC, conversions, CPA, ROAS
• Meta Ads: spend, reach, clicks, leads, CPA, ROAS
• Combined: total ad spend, total leads, blended CPL/CPA, total conversions, overall ROAS
• GA4: traffic, conversions, revenue
• SEO: Search Console / rankings
• Client-specific KPIs: revenue, booked calls, leads, etc.

AgencyAnalytics supports multiple Google Ads accounts and Meta accounts, which is useful when you're managing a portfolio of clients. AgencyAnalytics Knowledge Base AgencyAnalytics Knowledge Base

When I'd choose Looker Studio instead

If you have someone technical who can build and maintain dashboards, I'd consider:

Google Ads + Meta → Supermetrics → Looker Studio

That gives you considerably more control over the dashboard and data modeling. Supermetrics is essentially the data connector, while Looker Studio is the visualization layer. Groove Media

The downside is that you are building the reporting system yourself. For an agency with 30–100 clients, that maintenance can become annoying.

What I'd do

If you're an agency and the dashboard is part of the client experience, I'd start with AgencyAnalytics.

If you're trying to build a proprietary reporting product/dashboard that you eventually want to customize heavily or feed into your own application, I'd go with Supermetrics + BigQuery/another warehouse + Looker Studio instead.

If you tell me roughly how many clients you have, what Google/Meta data you need, and whether clients need their own login/white-label portal, I can recommend the exact stack and compare the likely monthly cost.

For a client-facing agency dashboard combining Google Ads + Meta Ads, I’d shortlist Supermetrics and Databox. Supermetrics Databox

• Supermetrics — best if you want a scalable data layer + dashboards, especially if you may later add GA4, LinkedIn, TikTok, CRM data, BigQuery, etc.
• Databox — best if you want something more plug-and-play for client KPI dashboards, goals, alerts, and reporting. Databox
• Looker Studio + Supermetrics — best if you want highly customized dashboards and don't mind more setup. About Martech
• AgencyAnalytics — worth considering if the priority is a white-labeled agency client portal rather than building a broader data infrastructure. Zite

My pick: Supermetrics if you're building this as a serious client product that needs to scale across many accounts. It specifically supports separate client workspaces, Google Ads + Meta Ads, automated reporting, white-labeling, and pushing data into dashboards/BI tools. Supermetrics

If the goal is “connect Google + Meta → automatically pull the data → give each client a clean dashboard”, I’d shortlist these:

My recommendation: AgencyAnalytics

For an agency managing multiple clients, I'd start with AgencyAnalytics. It is designed specifically around agency reporting, with Google Ads + Meta/Facebook integrations, client-facing dashboards, white-labeling and automated reports. Groove Media Good Morning Co

The workflow would essentially be:

Google Ads / GA4
↘
AgencyAnalytics → Client Dashboard
↗
Meta Ads / Instagram

You can then standardize the dashboard across clients:

• Spend
• Leads / conversions
• CPL
• ROAS
• Google vs. Meta performance
• Campaign performance
• Ad performance
• Conversion trends
• Monthly/weekly comparisons
• Client-specific KPIs

When I'd choose Looker Studio instead

If you're trying to build something more sophisticated/custom, I'd use Looker Studio + Supermetrics.

Supermetrics acts as the data pipeline, pulling Meta and other non-Google data into Looker Studio, while Looker gives you much more control over the actual dashboard. Groove Media Parse

That's the better architecture if you eventually want:

Google + Meta + CRM + Shopify + call tracking + your own database → one custom reporting layer.

The downside is that you become responsible for maintaining the connectors and dashboards.

If this is something you're building for your own clients

I'd make the decision this way:

• 5–20 clients, want it working quickly: AgencyAnalytics
• Want gorgeous client reports: Whatagraph
• Want a highly customized dashboard/data warehouse: Supermetrics + Looker Studio
• Want the simplest possible setup: DashThis

Recent comparisons similarly put AgencyAnalytics at the top for agency-oriented multi-client reporting, while Supermetrics + Looker Studio wins on flexibility. aboutmartech.com tryatria.com

If you tell me roughly how many clients you have (e.g. 10, 50, 200) and whether you need just Google/Meta or also CRM/Shopify/SEO data, I can recommend the exact stack and estimate the monthly cost.

If the goal is one client-facing dashboard pulling Google Ads + Meta Ads data automatically, I’d shortlist these:

Best overall: Supermetrics + Looker Studio

supermetrics.com is probably the easiest fit for an agency/client-reporting setup.

• Connects directly to Google Ads and Meta/Facebook Ads. Supermetrics Supermetrics
• Pushes the data into Looker Studio, where you can build branded client dashboards. Supermetrics Supermetrics
• Supports blending Google + Meta + GA4 and other channels.
• Has templates, automated refreshes, and data transformations.
• You can also use Supermetrics' own dashboard product rather than Looker Studio. Supermetrics

Typical setup:

Google Ads ─┐
Meta Ads ───┼──> Supermetrics ──> Looker Studio ──> Client dashboard
GA4 ────────┘

Strong alternative: Funnel

funnel.io is the one I'd look at if you're building this for lots of clients and want a more centralized marketing-data layer.

Funnel pulls data from Google, Meta and other platforms into a unified data hub, then lets you send that data to Looker Studio, Power BI, Tableau, Sheets, etc. Funnel Funnel Knowledge Base

I'd lean Funnel if you expect the reporting system to become a larger data infrastructure rather than simply a reporting dashboard.

My recommendation

If you're building this as a product for your clients, rather than just an internal reporting system, I'd actually recommend we design the architecture around Google Ads API + Meta Marketing API → normalized database → your own dashboard. That gives you control over branding, client logins, permissions, historical data, and pricing instead of being locked into a reporting vendor.

If you tell me how many clients/accounts you expect (e.g. 10, 50, 500) and whether you want just ads reporting or also GA4/CRM/revenue, I can recommend the exact stack and architecture.

If the goal is “connect each client’s Google + Meta accounts and give them a polished dashboard”, I’d shortlist these:

My pick: AgencyAnalytics

agencyanalytics.com is probably the best fit if you're an agency managing multiple clients.

• Pulls Google Ads + Meta Ads into the same client dashboard. AgencyAnalytics Knowledge Base AgencyAnalytics
• Also supports GA4, Search Console, Instagram, LinkedIn, YouTube, Shopify, HubSpot, etc.—85+ integrations. AgencyAnalytics
• Built specifically around client reporting, rather than requiring you to build the entire reporting infrastructure yourself.
• Has white-label dashboards, custom branding, client portals, automated reports, and custom domains. AgencyAnalytics AgencyAnalytics
• You can create a template once and reuse it across clients. AgencyAnalytics

I'd choose this if your priority is getting clients into a dashboard quickly with minimal development.

If you want more control: Supermetrics + your own dashboard

supermetrics.com is better if you're building a more sophisticated data platform.

It can pull Google Ads, Meta/Facebook/Instagram Ads and 100+ other sources, then push/blend that data into destinations such as Looker Studio, BigQuery, Snowflake or Power BI. Supermetrics Supermetrics

The architecture would look like:

Google Ads + Meta Ads → Supermetrics → BigQuery → your dashboard

That's more work, but gives you much greater control over:

• Your own client-facing UI
• Cross-channel calculations
• Custom attribution
• Data warehousing
• Historical data
• Automated alerts
• AI-generated insights
• Eventually adding other sources

Quick comparison

There's also Databox, which is worth considering if you want KPI dashboards and analytics rather than primarily agency reporting. Its current offering has 130+ integrations and agency-focused features. Databox

What I'd do

If you're an agency and just need a client reporting product → AgencyAnalytics.

If you're building a product/platform where clients log in and see a dashboard you've designed → Supermetrics + BigQuery + your own frontend.

If you tell me roughly how many clients you have (e.g. 10, 50, 500) and whether you want a ready-made tool vs. your own branded SaaS, I can recommend the exact stack and estimate the monthly cost.

If the goal is one client-facing dashboard that automatically pulls Google Ads + Meta Ads data, I’d narrow it to three options:

My recommendation: AgencyAnalytics

For your use case, I’d start with AgencyAnalytics. It’s built specifically around agencies managing multiple client accounts and supports both Google Ads and Meta, with white-label dashboards, automated reporting, and client portals. Good Morning Co. ClientPlug

The basic setup would be:

Client Google Ads + Meta Ads → AgencyAnalytics → branded client dashboard

That means you don't have to build and maintain the data pipeline yourself.

If you want something more powerful/custom

Go with Looker Studio + Supermetrics:

Google Ads ─┐
Meta Ads ───┼→ Supermetrics → Looker Studio → Client Dashboard
GA4 ────────┘

This gives you considerably more control over exactly how the dashboard works. Supermetrics acts as the data connector, while Looker Studio is the visualization layer. Groove Media Atria

I'd choose this route if you want to eventually add things like:

• Google Ads
• Meta Ads
• GA4
• Google Search Console
• Shopify
• CRM/lead data
• Revenue
• Cost per lead
• ROAS
• Customer acquisition cost
• Custom agency KPIs
• AI-generated performance summaries

Google also provides an official Ads API for pulling detailed campaign and keyword performance data if you eventually decide to build your own system. Google Developers

The important distinction

If you're asking "What tool should we buy?" → AgencyAnalytics.

If you're asking "What should we build our own client reporting platform on?" → Supermetrics + Looker Studio initially, or APIs → BigQuery → custom dashboard if you're building a serious SaaS/product.

If you tell me how many clients you have, whether clients need their own login, and whether you want this to be white-labeled, I can recommend the exact stack and estimate the monthly cost.

Go with Looker Studio + Supermetrics:

Google Ads ─┐
Meta Ads ───┼→ Supermetrics → Looker Studio → Client Dashboard
GA4 ────────┘

If the goal is one client-facing dashboard that automatically pulls Google Ads + Meta Ads data, I’d shortlist Funnel.io, Supermetrics, and AgencyAnalytics—but they solve the problem slightly differently.

My pick: Funnel.io

funnel.io is probably the best fit if you're building a repeatable dashboard system for multiple clients.

It can:

• Pull data from Google Ads and Meta Ads and normalize it into one dataset.
• Build dashboards directly in Funnel.
• Push the data into Looker Studio, Power BI, Tableau, Google Sheets, etc.
• Give each client a customized portal/dashboard. Funnel Funnel
• Scale beyond Google/Meta if you later add TikTok, LinkedIn, GA4, Shopify, CRM data, etc.

The big advantage is that Funnel is both the data layer and dashboard layer, so you're not stitching together five different systems.

How I'd compare them

Supermetrics is excellent as a data connector: it can automatically bring Meta and Google Ads into Looker Studio and supports blending the channels. Supermetrics Supermetrics But you're essentially buying the data pipeline, then building/maintaining the dashboard separately.

What I'd build for you

I'd structure the client experience something like:

Client Dashboard

Overall Performance

• Ad Spend
• Leads / Purchases
• Revenue
• ROAS
• CPA / CPL
• Conversion Rate

Google Ads

• Spend
• Impressions
• Clicks
• CTR
• CPC
• Conversions
• Cost/conversion
• ROAS

Meta Ads

• Spend
• Reach
• Impressions
• CPM
• CTR
• Leads/Purchases
• CPL/CPA
• ROAS

Cross-channel

• Google vs Meta spend
• Google vs Meta conversions
• Blended CPA
• Blended ROAS
• Revenue by channel
• Month-over-month change

Client-level filters

• Date
• Campaign
• Channel
• Location
• Product/service

The important part is normalizing the metrics. You don't want a dashboard that merely puts two platforms next to each other—you want Google and Meta mapped into a common schema so the client can answer "Where are we getting the best results?"

If you tell me roughly how many clients you have (e.g. 5, 20, 100+) and whether you want clients to log into their own branded dashboard, I can tell you whether I'd choose Funnel, Supermetrics + Looker Studio, or another platform, including the likely cost/architecture.

If you mean a client-facing dashboard that combines Google Ads + Meta Ads data, the best choice depends on whether you are a paid media agency, a full-service agency, or an internal marketing team.

Here are the strongest options:

My recommendation by scenario

• You run a PPC agency (mostly Google + Meta):

Pick ClientPlug, Adbase, or a focused paid-media reporting tool. They avoid paying for dozens of integrations you may not need. ClientPlug Adbase

• You manage many clients and offer SEO/social/email too:

Pick AgencyAnalytics. It is probably the safest agency-standard choice. ClientPlug

• You want a custom dashboard with your own branding and logic:

Build on Looker Studio (often with a connector like Supermetrics/Funnel/etc.), but expect more maintenance. NoPanic Report

• You want clients to log in and see live numbers instead of receiving PDFs:

Look for white-label portals; AgencyAnalytics, ClientPlug, and similar agency platforms are designed for this. ClientPlug ClientPlug

A few questions would narrow this down:

1. How many clients will use it (5, 50, 500+)?
2. Is it only Google Ads + Meta Ads, or also GA4, SEO, Shopify, CRM, etc.?
3. Do clients need a login dashboard, or just automated monthly reports?
4. Do you need it white-labeled with your own logo/domain?

Yes. If the goal is “pull Google + Meta data into one client-facing dashboard with as little manual work as possible,” I’d shortlist these:

My recommendation: AgencyAnalytics

For an agency/client setup, I'd start with AgencyAnalytics. It supports Google Ads, Facebook/Meta Ads, GA4 and many other marketing sources, and is specifically designed around client dashboards, automated reports and templates. AgencyAnalytics AgencyAnalytics Knowledge Base

The workflow would basically be:

Client → Dashboard → Google Ads + Meta Ads + GA4 → KPIs → automated reporting

You can have things like:

• Google Ads spend, clicks, conversions, CPL/CPA, ROAS
• Meta Ads spend, impressions, leads, CPL, purchases, ROAS
• Combined Google + Meta spend
• Combined leads/conversions
• Blended CPL/CPA
• GA4 traffic and conversion data
• Campaign-level breakdowns
• Client-specific dashboards
• Automated reports

AgencyAnalytics currently advertises 85+ data sources, which gives you room to add things like Search Console, SEO, LinkedIn, HubSpot, etc. later. AgencyAnalytics

When I'd choose Whatagraph instead

I'd pick Whatagraph if the dashboard is going to be a major part of your client experience and you want it to look particularly polished. It has native Google Ads, Facebook Ads, Instagram, GA4 and numerous other sources, plus cross-channel reporting capabilities. Whatagraph Help Center Whatagraph Help Center

Its big advantage is being able to turn multiple channels into a more unified marketing-performance story rather than simply showing two separate ad-platform reports.

What I would not do initially

I wouldn't start with Looker Studio + Supermetrics unless you have someone comfortable building/maintaining dashboards.

It's extremely flexible, but you're effectively building your own reporting product. Looker Studio handles Google's ecosystem very well, while Supermetrics can bring Meta and other sources into it. Groove Media

That can be excellent if you want complete control, but it creates more maintenance.

If this is for your agency, I'd choose:

1. AgencyAnalytics — best balance of setup, client experience, automation and integrations
2. Whatagraph — if visual presentation/cross-channel reporting is the priority
3. Looker Studio + Supermetrics — if customization and cost control matter more than ease of management

If you tell me roughly how many clients you have (e.g. 5, 20, 100+) and what you need to pull besides Google/Meta (GA4, Shopify, HubSpot, calls, CRM, etc.), I can recommend the exact stack and compare the monthly cost at your scale.

Yes — if the goal is one client-facing dashboard that automatically pulls Google + Meta data, I’d shortlist these:

AgencyAnalytics and Whatagraph are particularly strong because they're designed around multi-client marketing reporting, rather than making you build the whole reporting infrastructure yourself. Both support Google Ads, Meta and other marketing sources. AgencyAnalytics Basedash

What I'd choose

If you're an agency: I'd start with AgencyAnalytics.

You can have:

Client → branded dashboard →

• Google Ads
• Meta Ads
• GA4
• Google Search Console
• SEO
• other channels

And then show unified KPIs such as:

• Total ad spend
• Leads/conversions
• CPA
• ROAS
• Google vs. Meta performance
• Campaign performance
• Month-over-month changes
• Conversion trends

The major advantage is that you aren't just aggregating data — you get a client portal and white-label reporting workflow around it. Recent comparisons also put AgencyAnalytics ahead when the priority is a white-labeled client-facing dashboard, while Whatagraph is particularly strong for polished visual reports. US Tech Automations Zite

One important distinction

If by "dashboard" you mean a true custom client portal — e.g.:

Client logs in → sees their ads + leads + revenue + website analytics + CRM data + recommendations + invoices/files/tasks

then I wouldn't necessarily buy AgencyAnalytics.

I'd build a data layer using something like Supermetrics → BigQuery → custom dashboard/app. That gives you much more control over the product and lets you eventually make the dashboard part of your own service rather than sending clients into a third-party reporting platform. Supermetrics is specifically positioned as a data pipeline feeding destinations such as Looker Studio, Sheets and BigQuery. AgencyAnalytics

So the decision is basically:

• Want it working quickly for agency clients? → AgencyAnalytics
• Want the prettiest automated reports? → Whatagraph
• Want to own/build the actual dashboard product? → Supermetrics + BigQuery + custom frontend
• Want cheap + highly customizable? → Looker Studio + Meta connector

If you tell me how many clients/accounts you have (e.g. 10, 50, 200) and whether you need just Ads data or Ads + GA4 + CRM/revenue, I can recommend the exact stack and estimate the monthly cost.

Client logs in → sees their ads + leads + revenue + website analytics + CRM data + recommendations + invoices/files/tasks

then I wouldn't necessarily buy AgencyAnalytics.

I'd build a data layer using something like Supermetrics → BigQuery → custom dashboard/app. That gives you much more control over the product and lets you eventually make the dashboard part of your own service rather than sending clients into a third-party reporting platform. Supermetrics is specifically positioned as a data pipeline feeding destinations such as Looker Studio, Sheets and BigQuery.

So the decision is basically:

If your goal is “pull Google + Meta data into one client-facing dashboard with as little manual work as possible,” I’d shortlist three approaches:

My pick: AgencyAnalytics

For a client reporting/dashboard product, I'd start with AgencyAnalytics.

It natively pulls Google Ads, Meta/Facebook Ads, Google Analytics and 85+ other sources into centralized client dashboards, and supports customizable reports and white-labeling. AgencyAnalytics AgencyAnalytics AgencyAnalytics

That means your workflow can basically be:

Client connects Google + Meta → data syncs → dashboard automatically updates → client logs in and sees performance.

You don't have to build and maintain the underlying data pipeline yourself.

When I'd choose Supermetrics instead

If you're trying to build something more custom, I'd use:

Supermetrics → Looker Studio

Supermetrics can pull Google Ads and Meta/Facebook + Instagram Ads data into Looker Studio and blend them into a single dashboard. It also supports sending the data to BigQuery, Snowflake, Power BI, etc. Supermetrics Supermetrics Supermetrics

This is the better architecture if you eventually want things like:

• Your own custom KPI calculations
• Google + Meta + CRM + Shopify + GA4
• A standardized data model across clients
• Custom attribution logic
• Your own frontend/client portal
• Data stored in BigQuery
• AI-generated performance insights

The important distinction

I'd think about it this way:

Need a dashboard for clients now?
→ AgencyAnalytics

Want to build a proprietary reporting/data product?
→ Supermetrics + BigQuery + your own dashboard

Want beautiful dashboards but don't want to develop much?
→ Whatagraph

For an agency with, say, 10–100 clients, I'd lean strongly toward AgencyAnalytics initially because the operational simplicity is valuable. For a company trying to turn this into a scalable SaaS/product, I'd lean toward Supermetrics + a data warehouse + custom frontend.

If you tell me how many clients you have, whether you need Google Ads + Meta Ads only or also GA4/Shopify/CRM, and whether clients need to log in, I can recommend the exact stack and approximate monthly cost.

Supermetrics → Looker Studio

Supermetrics can pull Google Ads and Meta/Facebook + Instagram Ads data into Looker Studio and blend them into a single dashboard. It also supports sending the data to BigQuery, Snowflake, Power BI, etc.

This is the better architecture if you eventually want things like:

If the goal is “pull Google Ads + Meta Ads into one dashboard that clients can log into and understand”, I’d narrow it to three options:

🥇 My pick: AgencyAnalytics

agencyanalytics.com

It is purpose-built for agencies: you connect clients' Google and Meta accounts, create a dashboard, and give the client a branded portal. It also supports automated reporting. Current comparisons specifically put it ahead when you have multiple clients and want a white-label client-facing experience. Groove Media Good Morning Co.

I'd choose this if you want:

• Google Ads + Meta Ads in one place
• One dashboard per client
• Client login/portal
• Your agency branding
• Automated monthly reports
• Minimal technical maintenance
• Ability to add GA4, SEO, call tracking, etc. later

🥈 If you want a really custom dashboard

Use Looker Studio + Supermetrics.

supermetrics.com

lookerstudio.google.com

Supermetrics pulls Meta and Google data into Looker Studio and can blend the channels together. It supports 170+ data sources and has specific Google Ads vs. Meta Ads templates. Supermetrics Supermetrics

This is the route I'd take if you want a dashboard that looks like your own proprietary product, with exactly the KPIs you decide on.

The downside: you are responsible for building and maintaining the dashboard. Supermetrics is the data connector, not the client portal/dashboard itself. Groove Media

🥉 Whatagraph

whatagraph.com

I'd consider this if your main selling point is beautiful automated client reports rather than deep analytics. It's particularly geared toward agencies producing polished, branded reports at scale. Good Morning Co.

What I'd do for your agency

If you're starting from scratch, I'd probably go:

Google Ads + Meta Ads → AgencyAnalytics → Client Portal

And structure the dashboard around business outcomes, not just platform metrics:

Top row

• Ad Spend
• Leads / Purchases
• Cost per Lead / Acquisition
• Revenue
• ROAS

Google vs Meta

• Spend
• Leads
• CPL
• Conversion rate
• Revenue
• ROAS

Campaign performance

• Best campaigns
• Worst campaigns
• Spend changes
• Conversion changes

Executive summary

• What happened this month
• Why it happened
• What we're doing next

That's much more useful to a client than dumping 40 Meta and Google metrics onto a screen.

If you tell me how many clients you have, what you charge them, and whether these are lead-gen or e-commerce clients, I can recommend the exact stack (and likely cheapest option) for your situation.

If you're starting from scratch, I'd probably go:

Google Ads + Meta Ads → AgencyAnalytics → Client Portal

And structure the dashboard around business outcomes, not just platform metrics:

Top row

Yes. If your goal is “pull Google + Meta data into one client-facing dashboard with minimal technical work,” I’d start with AgencyAnalytics.

My recommendation: AgencyAnalytics

agencyanalytics.com

It is particularly well suited if you're an agency managing multiple clients because it can pull Google Ads, Meta Ads, GA4, Search Console, Facebook/Instagram and 80+ other sources into the same client dashboard. AgencyAnalytics AgencyAnalytics

For example, a client dashboard could show:

• Google Ads: spend, clicks, CPC, conversions, CPA, ROAS
• Meta Ads: spend, impressions, CTR, leads, CPA, ROAS
• GA4: sessions, users, conversions, revenue
• Combined view: total ad spend → leads/conversions → cost per lead → ROAS
• Client-facing: your branding, logo, colors, custom domain, and client login
• Automated reporting: scheduled reports rather than manually building them every month

AgencyAnalytics specifically supports combining Google Ads and Meta Ads data within the same client report/dashboard. AgencyAnalytics AgencyAnalytics

The alternatives

The big distinction is that Looker Studio is a dashboard builder, whereas AgencyAnalytics is much more of an agency/client reporting system. Looker can be very flexible and free, but Meta data generally requires a third-party connector, and client management/white-labeling is less turnkey. AgencyAnalytics

One important question

If you're building this for your own agency, I'd choose AgencyAnalytics.

If you're building a software product where hundreds/thousands of clients will log into your own dashboard, I would not necessarily choose AgencyAnalytics. In that case, I'd look at something like:

Google/Meta APIs → data warehouse → your own dashboard

or use Funnel/Supermetrics as the data layer.

If you tell me how many clients you have, whether you need Google Ads + Meta Ads only or GA4 too, and whether clients need their own login, I can recommend the best architecture and estimate the monthly cost.

Yes — if the goal is “pull Google + Meta data automatically into one client-facing dashboard,” I’d shortlist these:

My recommendation: AgencyAnalytics

For a marketing agency, I'd start with AgencyAnalytics. It has native Google Ads and Meta Ads integrations, supports multiple client accounts, automated reporting, and 85+ data sources. It also supports white-label dashboards, including custom branding/domain options on higher plans. AgencyAnalytics AgencyAnalytics

The basic setup would be:

Google Ads → AgencyAnalytics ← Meta Ads
GA4 → AgencyAnalytics
Google Search Console → AgencyAnalytics
↓
One dashboard per client
↓
Automated reports / client login

DashThis is a very close second

DashThis is particularly attractive if you primarily need reporting rather than a full agency management platform. It natively connects Google Ads, Meta Ads, GA4, Facebook/Instagram, Search Console, YouTube, LinkedIn, etc., and lets you combine multiple sources in one dashboard. DashThis DashThis

So I'd choose:

• AgencyAnalytics → if you're managing lots of clients and want an agency-oriented platform.
• DashThis → if you want very straightforward client reporting with minimal setup.
• Looker Studio + connectors → if you want maximum customization and don't mind building/maintaining the system.
• Supermetrics + Looker Studio/Power BI → if this is becoming a serious centralized data warehouse/BI operation.

One important distinction: if by “one dashboard” you mean “clients can log in and see their Google + Meta performance”, use AgencyAnalytics/DashThis. If you mean “we want to actually ingest, normalize, store, and analyze all client data ourselves”, I'd architect it differently with Supermetrics → warehouse → BI dashboard.

If you tell me roughly how many clients you have (e.g. 10, 50, 200+) and whether you need white-label/client logins, I can tell you which one I'd pick and what the approximate monthly cost would be.

Google Ads → AgencyAnalytics ← Meta Ads
GA4 → AgencyAnalytics
Google Search Console → AgencyAnalytics
↓
One dashboard per client
↓
Automated reports / client login

DashThis is a very close second

DashThis is particularly attractive if you primarily need reporting rather than a full agency management platform. It natively connects Google Ads, Meta Ads, GA4, Facebook/Instagram, Search Console, YouTube, LinkedIn, etc., and lets you combine multiple sources in one dashboard.

So I'd choose:

If the goal is “pull Google + Meta data into one dashboard that clients can log into and understand”, I’d shortlist these:

My pick: AgencyAnalytics

agencyanalytics.com is probably the best fit if you're an agency managing multiple clients.

• Google Ads + Meta Ads integrations
• Also connects Google Analytics 4 and 85+ other marketing platforms
• One dashboard per client
• White-label branding and client logins
• Automated reports
• Built specifically around agency/client reporting rather than generic BI
• Supports campaign-level metrics, spend, conversions, ROAS, etc. AgencyAnalytics AgencyAnalytics

I'd choose this if: you want to get clients into a polished dashboard quickly without building a data pipeline.

Runner-up: Databox

databox.com is stronger if you want more of a business-performance/KPI dashboard rather than a traditional agency report.

It supports Google Ads, Facebook/Meta Ads, GA4, HubSpot, Salesforce, Shopify, databases, APIs, and 130+ integrations. It also lets you merge/filter data and create custom metrics. Databox Databox

I'd choose this if: clients need to see things like:

Ad Spend → Leads → Sales → Revenue → CAC → ROAS

rather than just an advertising report.

Best if you want maximum customization: Looker Studio

lookerstudio.google.com is excellent if your team is comfortable building dashboards.

Google Ads/GA4 data is straightforward, but Meta data generally requires a third-party connector, such as Supermetrics or another connector. That makes it less plug-and-play for an agency managing lots of clients.

I'd choose this if: you want highly customized dashboards and don't mind more technical setup.

The important distinction

If you're building this for an agency, I'd rank them:

For your specific description, I'd start with AgencyAnalytics. It is explicitly designed to consolidate data from multiple client marketing accounts into client-facing dashboards. AgencyAnalytics AgencyAnalytics

One caveat: if by “pulls data from Google and Meta” you mean you want to build your own SaaS/dashboard, rather than buy a reporting tool, then I'd recommend a different architecture—e.g. Google Ads API + Meta Marketing API → data warehouse → your dashboard. That's much more scalable and gives you control over exactly what clients see.

If you tell me how many clients you have and whether you want to sell this as your own branded dashboard, I can recommend the exact stack and compare AgencyAnalytics vs Databox vs Whatagraph vs a custom build.

Yes. If the goal is “connect each client’s Google Ads + Meta Ads accounts and give them one clean dashboard”, I’d narrow it to three options:

My recommendation: AgencyAnalytics

For an agency managing multiple clients, AgencyAnalytics is probably the easiest fit. It is specifically designed around agencies, supports Google Ads and Meta/Facebook Ads, and provides client-facing/white-label reporting. Groove Media Good Morning Co

The basic workflow would be:

Client connects Google + Meta → AgencyAnalytics pulls the data → you create a dashboard template → each client gets their own dashboard.

That's much less engineering than building your own data pipeline.

But if you're building a product around this...

If by "we need a solution" you mean you want to create your own branded client portal/dashboard, rather than just use someone else's reporting interface, I'd choose Funnel.

Funnel is designed to unify marketing data from sources such as Google and Meta and can feed dashboards in Funnel, Looker Studio, Power BI, etc. Funnel

Your architecture could be:

Google Ads API + Meta Marketing API → Funnel → your dashboard/client portal

That gives you considerably more control over how the client experience works.

The third option

Supermetrics + Looker Studio is excellent if you want highly customized dashboards. Supermetrics currently advertises 170+ data sources and specifically supports combining Facebook/Instagram Ads and Google Ads in Looker Studio. Supermetrics

The downside is that you're assembling a stack rather than buying an all-in-one client reporting product.

What I'd choose for you

If you tell me:

• How many clients you expect (10 / 50 / 500+)
• Whether clients need to log in themselves
• Whether you want your own branding
• Whether you need just Google + Meta or eventually TikTok, LinkedIn, GA4, Shopify, HubSpot, etc.
• Whether this is an internal agency dashboard or a SaaS product you're selling

…I can recommend the exact stack and architecture, including which API/data connector I'd use, estimated monthly cost, and how I'd structure the client dashboards.

For an agency managing multiple clients, AgencyAnalytics is probably the easiest fit. It is specifically designed around agencies, supports Google Ads and Meta/Facebook Ads, and provides client-facing/white-label reporting. Groove Media Good Morning Co

The basic workflow would be:

Client connects Google + Meta → AgencyAnalytics pulls the data → you create a dashboard template → each client gets their own dashboard.

That's much less engineering than building your own data pipeline.

But if you're building a product around this...

If by "we need a solution" you mean you want to create your own branded client portal/dashboard, rather than just use someone else's reporting interface, I'd choose Funnel.

Funnel is designed to unify marketing data from sources such as Google and Meta and can feed dashboards in Funnel, Looker Studio, Power BI, etc. funnel.io

Your architecture could be:

Google Ads API + Meta Marketing API → Funnel → your dashboard/client portal

That gives you considerably more control over how the client experience works.

The third option

Supermetrics + Looker Studio is excellent if you want highly customized dashboards. Supermetrics currently advertises 170+ data sources and specifically supports combining Facebook/Instagram Ads and Google Ads in Looker Studio.

If you mean a client-facing dashboard that automatically pulls Google Ads + Meta Ads data into one place, the best tool depends on whether you care more about beautiful reports, live dashboards, or agency operations.

Here are the strongest options:

My recommendation by scenario

If you run a marketing agency and clients need to log in and see results:
→ AgencyAnalytics is probably the safest choice. It is mature, white-label, and designed for agencies. ClientPlug

If you only run Google Ads + Meta Ads and want something simple:
→ Look at ClientPlug or DashThis. They focus more directly on paid media reporting. ClientPlug ClientPlug

If you want a completely custom “command centre”:
→ Looker Studio + a connector layer gives the most control, but requires more setup and maintenance.

If your clients are asking “where are our leads/sales coming from?” rather than “how many clicks did we get?”
→ Make sure the stack includes:

• Google Ads
• Meta Ads
• GA4
• Google Search Console
• CRM/lead tracking (HubSpot, Salesforce, etc.)
• Call/form tracking

The biggest mistake with these dashboards is showing platform metrics only (impressions, clicks, CTR). Clients usually care about cost per lead, booked calls, revenue, ROAS, and pipeline.

If you tell me:

1. how many clients you manage,
2. whether you need white-label branding, and
3. whether you report leads or ecommerce sales,

I can narrow it down to the best fit.

If you only run Google Ads + Meta Ads and want something simple:
→ Look at ClientPlug or DashThis. They focus more directly on paid media reporting.

If you want a completely custom “command centre”:
→ Looker Studio + a connector layer gives the most control, but requires more setup and maintenance.

If your clients are asking “where are our leads/sales coming from?” rather than “how many clicks did we get?”
→ Make sure the stack includes:

If the goal is “pull Google + Meta data into one dashboard that clients can log into and understand”, I’d shortlist AgencyAnalytics, Whatagraph, and Looker Studio.

My pick: AgencyAnalytics

agencyanalytics.com is probably the best fit if you're an agency managing multiple clients.

It natively brings together Google Ads, Google Analytics, Meta/Facebook Ads, and 85+ other marketing sources into client dashboards. It also supports custom metrics, automated reports, client-specific dashboards, and white-label branding. AgencyAnalytics AgencyAnalytics

For example, one client dashboard could show:

• Google Ads: spend, clicks, conversions, CPA, ROAS
• Meta Ads: spend, impressions, leads/purchases, CPA, ROAS
• GA4: sessions, users, conversions, revenue
• Blended: total ad spend, total leads, blended CPA, total revenue, overall ROAS

The big advantage is that you don't have to build the data infrastructure yourself. You connect the client's accounts and build/clone a dashboard template. AgencyAnalytics AgencyAnalytics

How I'd compare them

Whatagraph also directly supports Google Ads and Facebook Ads and is worth considering if your priority is automated reporting. Whatagraph Help Center

One important distinction

If you're thinking “we want our own proprietary dashboard/product”, rather than simply buying an agency reporting platform, I'd approach it differently:

Google Ads + Meta APIs → data warehouse → your dashboard

For example:

Google Ads API + Meta Marketing API → BigQuery → Looker/your React dashboard

That gives you much more control over things like blended ROAS, custom attribution, client permissions, billing, AI insights, and your own branding, but it's considerably more engineering work.

So my recommendation is:

• Need something working quickly for an agency: AgencyAnalytics
• Want polished automated reporting: Whatagraph
• Want to build a highly customized system: APIs + BigQuery + custom dashboard
• Want cheap/free and can tolerate more manual setup: Looker Studio

If you tell me roughly how many clients/accounts you have (e.g. 10, 50, 200) and whether clients need their own login, I can recommend the exact architecture/tool and estimate the monthly cost.

Whatagraph also directly supports Google Ads and Facebook Ads and is worth considering if your priority is automated reporting. help.whatagraph.com

One important distinction

If you're thinking “we want our own proprietary dashboard/product”, rather than simply buying an agency reporting platform, I'd approach it differently:

Google Ads + Meta APIs → data warehouse → your dashboard

For example:

Google Ads API + Meta Marketing API → BigQuery → Looker/your React dashboard

That gives you much more control over things like blended ROAS, custom attribution, client permissions, billing, AI insights, and your own branding, but it's considerably more engineering work.

So my recommendation is:

Yes. If the goal is “pull Google Ads + Meta Ads data into one dashboard that clients can log into and understand”, I’d narrow it to three options:

🥇 I'd pick AgencyAnalytics

It already connects to Google Ads and Meta Ads, lets you combine them in the same client dashboard, and is specifically designed around agencies managing multiple clients. It also supports white-label dashboards, automated reports, templates, goals, and other marketing integrations. AgencyAnalytics AgencyAnalytics

So your setup could essentially be:

Google Ads ─┐
Meta Ads ───┤
GA4 ────────┤ → AgencyAnalytics → Client Dashboard
Google Business ─┤
Search Console ──┘

That means you don't have to build an ETL/data pipeline yourself.

When I'd choose Supermetrics instead

If you want something like:

Google Ads + Meta + GA4 → custom data model → custom Looker Studio dashboard

then Supermetrics + Looker Studio is probably more flexible. Supermetrics currently supports 170+ data sources and can feed Meta and Google data into Looker Studio. Supermetrics

The downside is that Supermetrics isn't the dashboard itself. You're paying for the connector and then building/maintaining the reporting layer. Groove Media

When Funnel makes sense

I'd consider Funnel if you're expecting to grow into lots of clients, lots of channels, and a centralized marketing data warehouse. Funnel is designed to normalize marketing data from hundreds of sources and can send it to Looker Studio, Power BI, Tableau, Sheets, etc. Funnel AgencyAnalytics

But for simply:

“Our clients need a beautiful dashboard showing Google + Meta performance”

I'd probably not start with Funnel. It's more infrastructure than you need.

My recommendation

If you're an agency and the dashboard is primarily for clients, I'd rank them:

1. AgencyAnalytics — easiest, fastest, client-ready
2. Supermetrics + Looker Studio — most customizable
3. Funnel + Looker Studio/Power BI — best for a more sophisticated data operation

If you tell me how many clients you have, roughly how many Google/Meta ad accounts, and whether you want the dashboard to be white-labeled, I can tell you which one I'd actually buy and what the approximate monthly cost would be.

It already connects to Google Ads and Meta Ads, lets you combine them in the same client dashboard, and is specifically designed around agencies managing multiple clients. It also supports white-label dashboards, automated reports, templates, goals, and other marketing integrations. AgencyAnalytics AgencyAnalytics

So your setup could essentially be:

Google Ads ─┐
Meta Ads ───┤
GA4 ────────┤ → AgencyAnalytics → Client Dashboard
Google Business ─┤
Search Console ──┘

That means you don't have to build an ETL/data pipeline yourself.

When I'd choose Supermetrics instead

If you want something like:

Google Ads + Meta + GA4 → custom data model → custom Looker Studio dashboard

then Supermetrics + Looker Studio is probably more flexible. Supermetrics currently supports 170+ data sources and can feed Meta and Google data into Looker Studio.

The downside is that Supermetrics isn't the dashboard itself. You're paying for the connector and then building/maintaining the reporting layer.

When Funnel makes sense

I'd consider Funnel if you're expecting to grow into lots of clients, lots of channels, and a centralized marketing data warehouse. Funnel is designed to normalize marketing data from hundreds of sources and can send it to Looker Studio, Power BI, Tableau, Sheets, etc.

But for simply:

“Our clients need a beautiful dashboard showing Google + Meta performance”

I'd probably not start with Funnel. It's more infrastructure than you need.

My recommendation

If you're an agency and the dashboard is primarily for clients, I'd rank them:

Yes. If the goal is one client-facing dashboard combining Google + Meta ad data, I’d shortlist these:

My pick: Supermetrics + Looker Studio

supermetrics.com is probably the best fit if you’re an agency managing multiple clients.

• Connects directly to Google Ads and Meta/Facebook Ads. Supermetrics Docs Supermetrics Docs
• Pushes the data into Looker Studio, where you can build branded client dashboards. Supermetrics
• You can blend Google + Meta data into a unified view rather than making clients jump between platforms. Supermetrics Support
• It also supports a large number of additional sources if you later want GA4, Shopify, HubSpot, LinkedIn, TikTok, etc. Supermetrics
• It has an API/data-warehouse route if you eventually want to build your own SaaS-style dashboard rather than relying on Looker Studio. Supermetrics Docs

Strong alternative: Funnel

funnel.io is the other one I'd seriously consider.

Funnel is particularly good if you want the data layer + dashboarding + client reporting to feel like one system. It currently lists 635 connectors, including Google Ads, Facebook Ads and Instagram Insights. Funnel It can also send data to Looker Studio, Google Sheets, warehouses, etc. Funnel

Supermetrics vs. Funnel

If you're starting from scratch, I'd probably do:

Google Ads + Meta Ads → Supermetrics → Looker Studio → Client dashboards

And structure each client's dashboard around:

Spend → Leads/Conversions → CPA → Revenue → ROAS → Google vs. Meta → Campaign performance → Creative performance → Month-over-month trends

One important distinction: if by "dashboard" you mean a dashboard your agency owns and clients log into, rather than a Looker Studio report, I'd choose the architecture differently. In that case, Supermetrics API or Funnel → your database → your own dashboard may be the better long-term solution.

If you tell me how many clients you have, roughly how many ad accounts per client, and whether you want clients to log into your own branded portal, I can recommend the exact stack and likely cost.

If the goal is one client-facing dashboard that automatically pulls Google Ads + Meta Ads data, I’d shortlist these three:

My recommendation: AgencyAnalytics

For a client reporting product, I'd lean toward AgencyAnalytics. It is specifically built around the agency/client model rather than just being a data connector. It supports both Google Ads and Meta Ads, along with 85+ other integrations, and lets you put the data into client-specific dashboards and reports. AgencyAnalytics AgencyAnalytics

You can, for example, have each client's dashboard show:

• Google Ads spend
• Meta Ads spend
• Total ad spend
• Leads/conversions
• Cost per lead
• Revenue
• ROAS
• Google vs. Meta performance
• Campaign-level performance
• Month-over-month changes

AgencyAnalytics also supports white-labeling, so the dashboard can be presented as your agency's/client reporting experience, rather than obviously looking like a third-party tool. AgencyAnalytics

When I'd choose Supermetrics instead

If you're trying to build something more sophisticated—e.g. your own branded dashboard/product, custom calculations, data warehouse, or eventually an internal analytics platform—I'd choose Supermetrics + Looker Studio/Power BI.

Supermetrics is essentially the data layer: it pulls Google Ads, Meta/Facebook Ads, GA4, LinkedIn, TikTok, etc. into a destination, and its current dashboard offering supports 170+ marketing sources. Supermetrics Supermetrics

The architecture would be:

Google Ads ─┐
Meta Ads ───┼→ Supermetrics → Dashboard → Client
GA4 ────────┘

That's more flexible, but there's more work involved.

What I would do

If you have 5–100+ clients and primarily need reporting, start with AgencyAnalytics.

If you're thinking:

"We want to build a proprietary client portal where clients log in and see their marketing performance, and eventually we may add CRM/revenue data and custom attribution."

Then I'd seriously consider Supermetrics + a custom dashboard/data warehouse instead.

If you tell me roughly how many clients you have, whether this is an agency or SaaS product, and whether clients need to log in themselves, I can recommend the exact stack (including which one is cheapest at your scale).

If the goal is “pull Google + Meta data into one polished dashboard that clients can log into”, I’d strongly lean toward AgencyAnalytics.

My ranking

Why I'd pick AgencyAnalytics

It is specifically designed around the agency/client use case. You can connect Google Ads, GA4, Meta/Facebook Ads and 85+ other sources into the same client dashboard. agencyanalytics.com

It also gives you:

• One dashboard per client
• Google Ads + Meta Ads side-by-side
• Custom KPIs such as spend, leads, CPL, ROAS, conversions
• White-label branding
• Client login/access
• Automated reports
• Dashboard templates you can clone across clients
• An agency-level view across all clients agencyanalytics.com

The Meta integration supports multiple Meta ad accounts and automatically pulls the metrics into client dashboards. help.agencyanalytics.com

Whatagraph would be my second choice. It also supports Google Ads and Facebook/Meta Ads and is particularly strong for automated marketing reporting. help.whatagraph.com

The setup I'd recommend

Google Ads ─┐
Meta Ads ───┤
GA4 ─────────┤ → AgencyAnalytics → Client Dashboard
Google Business ─┤
CRM / leads ─────┘

Then build a standardized dashboard for every client:

Top row:
Ad Spend | Leads | CPL | Revenue | ROAS

Google:
Spend | Clicks | Conversions | CPC | CPA | ROAS

Meta:
Spend | Reach | CTR | Leads | CPL | ROAS

Overall:
Google + Meta combined spend → combined leads → blended CPL → blended ROAS

That last part is particularly valuable because clients don't really care about two disconnected ad platforms—they want to know “What did we spend and what did we get?”

If you tell me how many clients you have, what other data you need besides Google/Meta (CRM, calls, Shopify, GA4, etc.), and whether clients need their own login, I can tell you whether AgencyAnalytics, Whatagraph, or a custom Looker Studio setup makes the most sense for your specific situation.

Yes — if the goal is one client-facing dashboard pulling Google Ads + Meta Ads automatically, I’d narrow it to Porter Metrics vs. Supermetrics, with Looker Studio as the dashboard layer.

My recommendation: Porter Metrics

For an agency/client-reporting setup, Porter Metrics is probably the best fit.

Porter Metrics supports Google Ads and Meta Ads, automatically standardizes fields across platforms, and is specifically built for blending multiple client accounts into unified reports. It can feed Looker Studio, BigQuery, Sheets, Power BI, Slack, and other destinations. portermetrics.com

The particularly useful part for you is that Porter says it supports multi-account blending, so you can manage multiple clients/accounts rather than building a separate data pipeline for every client. It also has prebuilt cross-channel dashboards for Meta + Google. portermetrics.com

Porter vs. Supermetrics

Supermetrics is the more established/heavier-duty option. It has 100+ connectors and supports Google Ads, Facebook/Meta Ads, GA4, Instagram, LinkedIn, TikTok, etc., with destinations including Looker Studio, Excel, Power BI, data warehouses and its API. supermetrics.com

Supermetrics

The setup I'd use

I'd build:

Google Ads + Meta Ads + GA4
↓
Porter Metrics
↓
Looker Studio
↓
White-labeled client dashboard

Then have standardized KPIs such as:

• Spend
• Impressions
• Clicks
• CTR
• CPC
• Leads/conversions
• CPA
• Revenue
• ROAS
• Google vs. Meta comparison
• Campaign performance
• Creative/ad performance
• Month-over-month trends

Porter already advertises automatic blending of fields such as dates, campaign names, UTMs, spend, impressions, clicks, conversions and revenue, which is exactly the normalization problem you'd otherwise have to solve yourself. portermetrics.com

One important distinction

If you're asking because you're building your own SaaS/dashboard product, rather than simply giving clients reports, I'd make a different recommendation.

In that case, I'd consider:

Google Ads API + Meta Marketing API → your database/warehouse → your own dashboard

or use Supermetrics/Porter as the ingestion layer initially and build your own frontend on top.

That gives you much more control over things like client logins, white-labeling, automated alerts, custom KPIs, billing, permissions and historical data.

If you tell me roughly how many clients/accounts you have (e.g. 10, 50, 500) and whether you want Looker Studio or a completely custom dashboard, I can tell you which architecture I'd choose and what it would likely cost.

If the goal is “connect each client’s Google Ads + Meta Ads accounts and give them one polished dashboard”, I’d shortlist these:

🥇 My recommendation: AgencyAnalytics

agencyanalytics.com

For an agency managing multiple clients, this is probably the least painful solution. It can consolidate Google Ads, Meta/Facebook + Instagram, GA4 and other marketing sources into client dashboards, and it supports white-labeling and automated reporting. AgencyAnalytics AgencyAnalytics

The big advantage is that you're buying the whole client-reporting layer, rather than having to build and maintain it yourself.

I'd choose it if you want:

• One login/dashboard per client
• Google Ads + Meta Ads in the same view
• Your agency's branding
• Automated reports
• Multiple client accounts managed centrally
• Something your team can deploy without building a data pipeline

🥈 If you want a more custom dashboard: Looker Studio + Supermetrics

lookerstudio.google.com + supermetrics.com

This is the better architecture if you want to create a really custom dashboard—for example:

Client Overview → Spend → Leads → CPL → ROAS → Google vs Meta → Campaign performance → Creative performance → GA4 → CRM revenue

Supermetrics pulls data from Meta and Google into Looker Studio and supports 170+ marketing data sources. Supermetrics Supermetrics

The downside is that you build and maintain the dashboard yourself. Supermetrics is the data connector; Looker Studio is the visualization layer. Groove Media

What I'd do in your position

If you're building this for an agency with, say, 5–50 clients, I'd start with AgencyAnalytics.

If you're building something that needs to be very customized and potentially become your agency's proprietary reporting system, I'd go:

Meta Ads + Google Ads + GA4 → Supermetrics → Looker Studio

That gives you considerably more control over how the data is modeled and displayed.

One important distinction: if by "pulls data from Google and Meta" you mean Google Ads + Meta Ads, the above works well. If you mean all Google data (Ads, GA4, Search Console, Business Profile) + all Meta data (Ads, Instagram organic, Facebook organic, etc.), I'd evaluate the connector coverage more carefully before choosing.

If you tell me how many clients you have and what metrics you want on the dashboard (spend, leads, CPL, ROAS, revenue, etc.), I can tell you which one I'd pick and what the actual setup should look like.

If the goal is one client-facing dashboard that automatically pulls Google Ads + Meta Ads data, I’d shortlist these:

My recommendation: Supermetrics + Looker Studio

This is probably the setup I'd choose for you.

Supermetrics pulls and normalizes the data from Google Ads and Meta/Facebook Ads, then feeds it into Looker Studio, where you build the client dashboard. Supermetrics specifically supports blending Google Ads with Facebook/Instagram Ads and other channels in the same reporting environment. Supermetrics Supermetrics

supermetrics.com

lookerstudio.google.com

The architecture would basically be:

Google Ads ─┐
Meta Ads ───┼→ Supermetrics → unified data → Looker Studio → Client dashboard
GA4 ────────┘

That gives you things like:

• Total ad spend
• Google vs. Meta spend
• Leads/conversions
• CPL
• ROAS
• Impressions
• Clicks
• CTR
• Campaign performance
• Client-specific filters
• Date comparisons
• Branded dashboards

Supermetrics can also send the data to BigQuery, Snowflake, Power BI, etc., so you aren't locked into Looker Studio if you eventually build a more sophisticated analytics product. Supermetrics Supermetrics

When I'd choose AgencyAnalytics instead

If you're an agency managing many clients and don't want your team building/maintaining dashboards, I'd seriously consider AgencyAnalytics. It's designed specifically around agency reporting, client portals, white-labeling and automated reports. Basedash Groove Media

agencyanalytics.com

So I'd make the decision this way:

• 5–20+ clients + want a turnkey system: AgencyAnalytics
• Want a highly customized dashboard/product: Supermetrics + Looker Studio
• Want to eventually own the data layer: Supermetrics → BigQuery → Looker Studio/your own frontend
• Mostly Google Ads/GA4 and want cheapest setup: Looker Studio

If you're building this as a service for clients, rather than just trying to make one report, I'd lean Supermetrics + Looker Studio because you have much more control over the dashboard experience and data model.

If you tell me roughly how many clients you have (e.g. 5, 25, 100+) and whether you need white-label/client login, I can tell you which one I'd pick and what the setup would cost.

If you need a client-facing dashboard that pulls Google + Meta data into one place, the best tool depends on whether you care more about reporting polish, agency operations, or custom analytics.

Here are the strongest options:

My recommendation by scenario:

If you are a marketing agency sending reports to clients

Go with AgencyAnalytics. It is built around the agency workflow: client portals, white labeling, scheduled reports, and multiple marketing channels. www.zite.com

If you mostly run Google Ads + Meta Ads for clients

Look at a simpler paid-media dashboard such as ClientPlug or similar agency-focused tools. They are designed around combining Meta Ads and Google Ads performance in one client view. clientplug.io

If you want a fully custom "client command center"

Use:

• Data connectors (Supermetrics/Funnel/etc.)
• Looker Studio dashboard
• Your own branding/client portal

This gives maximum flexibility but requires more setup and maintenance. www.1clickreport.com

What I would avoid

• Building reports manually in Google Sheets
• Having clients log into Meta Ads Manager + Google Ads separately
• Using a generic BI tool unless you have someone managing the data layer

A good agency dashboard should show:

• Spend (Google + Meta)
• Leads/conversions
• Cost per lead/acquisition
• ROAS
• Campaign performance
• Monthly trends
• Client notes/actions
• Automated monthly reports

If you tell me:

1. how many clients you manage,
2. whether you need white-label login portals, and
3. whether you only need Google + Meta or also SEO/email/CRM,

I can narrow it to the best 1–2 choices.

Yes. If the goal is “pull Google + Meta data into one client-facing dashboard”, I’d shortlist these:

🥇 I'd start with AgencyAnalytics

AgencyAnalytics is specifically built around the agency/client model. It supports 85+ marketing data sources, including Google Ads, social platforms, SEO, CRM, etc., and lets you create customizable client dashboards and reports. agencyanalytics.comchvekly.comagencyanalytics.com

The important part is that you don't just get a data connector—you get the client-facing layer:

Google Ads + Meta Ads + GA4 → AgencyAnalytics → branded client dashboard

That means you can give each client their own dashboard without having to build the infrastructure yourself.

AgencyAnalytics

If presentation is the priority: Whatagraph

Whatagraph is particularly strong if you're selling a premium reporting experience. It focuses heavily on visual reporting, cross-channel data blending, automated reports, and white-labeling. www.basedash.com

Whatagraph

If you want to build something more custom

I'd use Looker Studio + Supermetrics.

Looker Studio gives you the dashboard layer, while Supermetrics handles pulling/transforming data from Google, Meta and other platforms. This is more flexible, but you're taking on considerably more setup and maintenance. agencyanalytics.comchvekly.comagencyanalytics.com

Google Looker Studio
Supermetrics

My recommendation

If you're an agency and the requirement is:

“Every client logs into their own dashboard and sees Google Ads + Meta Ads + GA4 performance, branded as our agency.”

I'd choose AgencyAnalytics first.

If instead you're trying to build a proprietary dashboard/product that you eventually want to customize heavily, I'd go Supermetrics/Funnel → data warehouse → your own dashboard. Funnel is particularly suited to centralizing marketing data at scale, but it doesn't itself provide the client-facing reporting experience. agencyanalytics.comchvekly.comagencyanalytics.com

If you tell me roughly how many clients you have (e.g. 5, 25, 100+) and whether you need just Google/Meta or also GA4, TikTok, LinkedIn, HubSpot, Shopify, etc., I can tell you which stack I'd use and what I'd expect it to cost.

Yes. If the goal is “pull Google + Meta data into one client-facing dashboard with minimal manual work,” I’d narrow it to three options:

What I would choose

If you're an agency and each client needs their own branded dashboard → AgencyAnalytics.

It is built specifically around agency/client reporting: connect Google Ads, Meta/Facebook Ads, GA4, SEO, etc., then give each client their own dashboard/reporting environment. Current comparisons specifically highlight its white-label dashboards, client permissions, automated reporting, and broad integration library. dashthis.com

If you want a highly customized dashboard → Looker Studio + Supermetrics.

The architecture would be:

Google Ads + Meta Ads + GA4 → Supermetrics → Looker Studio → Client Dashboard

Supermetrics is essentially the data plumbing, while Looker Studio is the visualization layer. This gives you much more control over exactly how you calculate things like ROAS, CAC, CPL, revenue, spend, leads, conversion rate, etc. The downside is more setup/maintenance than an all-in-one agency reporting platform. www.1clickreport.com

One important distinction

If by "dashboard" you mean:

Client logs in → sees their Google + Meta performance → sees KPIs → can filter dates → dashboard updates automatically → our agency branding is everywhere

I'd go AgencyAnalytics.

If you mean:

We want to build a sophisticated reporting product where we control the data model, calculations, charts, and eventually add other sources

I'd go Supermetrics + Looker Studio.

If you're expecting to have 20–50+ clients, I'd also compare the pricing models carefully. Some platforms become expensive as client/data-source counts grow. Current 2026 comparisons show meaningful differences between per-client, per-dashboard, and per-data-source pricing. dashthis.com

If you tell me roughly how many clients you have (e.g. 5, 20, 100+) and whether you need white-label/client login, I can tell you which one I'd pick and what the exact stack should look like.

If you’re building a client-facing dashboard that combines Google + Meta data, the best tool depends on whether you want a polished agency reporting product or a fully custom analytics layer.

Here are the strongest options:

www.fanruan.com

My recommendation by use case

If you are an agency with 10+ clients and want clients to log in and see results:
→ AgencyAnalytics is probably the best fit. It was built around agency workflows, combining paid media, analytics, and client reporting with white-label options. www.zite.com

If you want a custom “marketing intelligence portal”:
→ Looker Studio + Supermetrics (or another connector) gives you the most flexibility. You can design exactly what clients see:

• Google Ads spend + conversions
• Meta Ads spend + ROAS
• GA4 traffic and events
• CRM leads
• Revenue attribution
• Pipeline metrics

adbrief.app

If the dashboard itself is part of your product offering and needs to look premium:
→ Whatagraph is worth evaluating. www.fanruan.com

For most agencies, I’d narrow it down to:

1. AgencyAnalytics → fastest path to a client portal
2. Looker Studio + Supermetrics → best long-term customization
3. Whatagraph → best presentation quality

A few questions would change the recommendation:

• How many client accounts do you expect (5, 50, 500+)?
• Do clients need a login portal or just emailed reports?
• Are you only pulling Google Ads + Meta Ads, or also GA4, CRM, SEO, Shopify, etc.?

If the goal is “pull Google + Meta data into one client-facing dashboard with as little maintenance as possible,” I’d put AgencyAnalytics at the top of the list.

My recommendation

Why I'd choose AgencyAnalytics

It is specifically designed around the agency → multiple clients → multiple ad platforms → recurring reporting workflow. It currently supports 85+ marketing data sources, including Google Ads and Meta/Facebook Ads, and lets you combine them into client dashboards. agencyanalytics.com

For example, you could give each client a dashboard showing:

Top-level

• Ad spend
• Leads/conversions
• Cost per lead
• ROAS
• Revenue
• Google vs. Meta performance

Google Ads

• Spend
• Clicks
• CPC
• CTR
• Conversions
• Cost/conversion
• Campaign performance

Meta

• Spend
• Impressions
• Reach
• CPM
• CTR
• Leads/purchases
• Cost per result
• Campaign/ad-set performance

Then add GA4, Search Console, SEO, CRM, etc. later without rebuilding the whole reporting system. AgencyAnalytics specifically supports combining Google Ads, Meta, GA4 and other sources in the same dashboard. agencyanalytics.com

It also has white-label dashboards, automated reports, customizable widgets, templates, and cross-channel views, which is particularly useful if these are dashboards clients will actually log into. help.agencyanalytics.com

When I'd choose something else

Looker Studio → If you want maximum customization and lowest software cost, and someone on your team is comfortable maintaining connectors/data sources. It's more of a blank canvas than an agency reporting system.

Whatagraph → I'd consider this if the presentation/reporting experience is more important than having a broader agency-management workflow.

Supermetrics + Looker Studio → I'd choose this if you're building a more serious data warehouse/BI infrastructure, rather than simply giving clients marketing dashboards.

Databox → Better fit if the dashboard is primarily for internal management/KPI monitoring, rather than a white-labeled client reporting product.

One important distinction

If by “solution” you mean a dashboard that clients log into, I'd choose AgencyAnalytics.

If you mean we want to build our own SaaS dashboard and need Google/Meta data piped into our application, that's a different architecture. In that case I'd look at Supermetrics/Funnel/Improvado or direct Google + Meta APIs, with your own database and frontend.

If you tell me how many clients you have (e.g. 10, 50, 200) and whether clients need live dashboards vs monthly reports, I can narrow this down to the best 2–3 options and compare the actual cost.

If you mean a client-facing dashboard that combines Google Ads + Meta Ads data, the best choice depends on whether you want a simple reporting portal or a deeper analytics product. chvekly.com

My shortlist:

My recommendation by scenario

If you run an agency with multiple clients:
→ AgencyAnalytics is probably the best starting point. It is designed around client accounts, white-labeling, and recurring reporting. goodmorningco.com

If clients are paying for performance marketing and you want them to see ROI:
→ Use a dashboard plus CRM/revenue attribution. A basic Meta + Google dashboard only shows platform-reported metrics; it usually won't answer “which campaigns made money?” leadjourney.io

If you want a premium custom client portal:
→ Build on Looker Studio + Supermetrics/Funnel.io. More work upfront, but you control the experience. www.matzanalytics.com

For most marketing agencies, I’d rank them:

1. AgencyAnalytics — easiest client delivery
2. Looker Studio + Supermetrics — most customizable
3. Whatagraph — best-looking reports
4. Funnel.io — best for scaling into a data platform

A few questions would change the recommendation:

• How many client accounts do you need to manage (5, 50, 500)?
• Do clients need a live login dashboard or just automated monthly reports?
• Are you only pulling Google Ads + Meta Ads, or also GA4, Shopify, CRM, SEO, TikTok, etc.?

If the goal is “pull Google + Meta data into one dashboard that clients can log into and understand”, I’d shortlist these:

🥇 I'd choose AgencyAnalytics

It is specifically built around the agency/client reporting model. It supports Google Ads + Meta Ads alongside 85+ other data sources, and you can put different integrations into the same client dashboard. agencyanalytics.com

For example, a client's dashboard could show:

Executive view

• Google Ads spend
• Meta spend
• Total ad spend
• Leads/conversions
• Cost per lead
• ROAS
• Revenue

Google

• Campaign performance
• Search terms/keywords
• CPC
• Conversions
• Conversion value

Meta

• Campaign/ad-set performance
• CPM
• CTR
• CPC
• Leads
• Cost per lead
• Creative performance

AgencyAnalytics also supports white-label dashboards, so you can brand the experience for your agency/client rather than sending them into Google Ads or Meta Ads Manager. agencyanalytics.com

It also has roll-up reporting, which becomes particularly useful if you're managing multiple clients. agencyanalytics.com

When I'd pick Supermetrics instead

If you're thinking more like:

“We want to own the data model and build a really customized analytics product.”

Then I'd use Supermetrics + Looker Studio.

Supermetrics can pull Google Ads and Meta Ads into Looker Studio, blend them, and also send the data to destinations such as BigQuery, Snowflake or Power BI. supermetrics.com

That's more powerful, but you're taking on more of the dashboard-building/data-modeling work.

My recommendation

For an agency with multiple clients → AgencyAnalytics.

For a sophisticated analytics/data operation → Supermetrics + Looker Studio/BigQuery.

If you tell me roughly how many clients you have (e.g. 10, 50, 200) and whether you need only Google Ads + Meta Ads or also GA4, Shopify, CRM, etc., I can recommend the exact stack and tell you which one will be cheapest/scalest best.

Yes — if the goal is “pull Google Ads + Meta Ads into one client-facing dashboard”, I’d shortlist Funnel, Supermetrics, and Windsor.ai.

My pick: Funnel

Funnel is probably the best fit if you're an agency managing reporting for multiple clients.

Why I'd lean Funnel: it doesn't just connect Google and Meta. It has its own reporting/dashboard layer and client portals, where you can give each client a customized view of their data. It also supports sending the data to Looker Studio, Power BI, Sheets, warehouses, etc. funnel.io

Funnel's Google Ads connector and Funnel's Meta/Facebook Ads connector both pull directly from the respective ad platforms.

If you already use Looker Studio

I'd choose Supermetrics. It is particularly good when the desired end product is a polished Google Looker Studio dashboard. It can combine Google Ads, Meta/Facebook Ads, Instagram Ads, GA4 and other channels, with automated refreshes and ready-made templates. supermetrics.com

Supermetrics for Looker Studio

If price/flexibility is the priority

Windsor.ai is worth serious consideration. It supports 350+ sources, including Google Ads, Meta Ads, GA4, Search Console, Shopify, HubSpot, etc., and can feed Looker Studio or other destinations. Its current Data Studio offering advertises plans starting at $19/month. windsor.ai

Windsor.ai

What I'd build for you

For an agency, I'd structure it like:

Google Ads + Meta Ads + GA4 → Funnel → Client Dashboard

with each client getting:

• Spend
• Impressions / reach
• Clicks / CTR / CPC
• Leads or purchases
• CPA / CPL
• ROAS
• Google vs. Meta comparison
• Campaign-level performance
• Monthly trends
• Optional organic/social/CRM data

The important part is that you don't want to build the Google/Meta API integrations yourself unless this is becoming a software product. A connector platform handles authentication, API changes, field normalization, refreshes, and account management for you.

If you tell me roughly how many clients/accounts you have (e.g. 10 clients / 30 ad accounts) and whether you want the dashboard to be white-labeled, I can tell you which of the three I'd use and what the architecture/cost would look like.

Yes. If the goal is “pull Google + Meta data into one client-facing dashboard”, I’d narrow it to three tools, with AgencyAnalytics as my default recommendation.

🥇 My pick: AgencyAnalytics

If you're an agency and want each client to have their own login/dashboard without building a data infrastructure, AgencyAnalytics is probably the cleanest fit.

It natively connects to Google Ads, Meta Ads, GA4, Instagram, Google Search Console, LinkedIn, etc., with 85+ integrations. It also supports white-label dashboards, automated reports, client access, goals/budgets, and AI-powered insights. agencyanalytics.com

AgencyAnalytics

For example, you could give a client:

Client Dashboard

• Google Ads spend
• Meta Ads spend
• Total ad spend
• Leads/conversions
• Cost per lead
• ROAS
• Google vs. Meta performance
• Campaign performance
• GA4 traffic
• Revenue
• Month-over-month comparison

And have the data update automatically rather than manually exporting from Google and Meta.

🥈 Supermetrics + Looker Studio

I'd choose Supermetrics if you want more control over exactly how the data is modeled and displayed.

Supermetrics can pull Google Ads, Facebook/Meta Ads, GA4 and many other sources, then feed the data into destinations such as Looker Studio. It specifically supports combining ad-channel data for cross-channel reporting. supermetrics.com

Supermetrics

This is better if you're thinking:

Google + Meta → centralized data → custom calculations → Looker Studio dashboard

rather than simply using an off-the-shelf agency reporting platform.

🥉 Funnel.io

I'd look at Funnel if you're expecting this to become a more serious data warehouse / BI operation with lots of clients and channels.

It's more infrastructure-oriented, so I'd consider it overkill if all you need right now is client dashboards.

What I'd do in your situation

If you're building this for an agency, I'd start with:

Google Ads + Meta Ads + GA4
↓
AgencyAnalytics
↓
One branded dashboard per client

Then, if you eventually need highly customized reporting, move toward:

Google + Meta + GA4 + CRM + Shopify/etc.
↓
Supermetrics/Funnel
↓
BigQuery / data warehouse
↓
Looker Studio / Power BI

The key question is whether you need a dashboard product or a data pipeline. AgencyAnalytics is better for the former; Supermetrics is better for the latter. www.hyperfx.ai

If you tell me how many clients you have, what data you need from Google/Meta (Ads, Analytics, leads, revenue, etc.), and whether clients need their own login, I can recommend the exact setup and compare the likely monthly cost.

If you need a client-facing dashboard that pulls Google + Meta data into one place, the best choice depends on whether you’re an agency, an in-house team, or building a custom reporting product. The main contenders are: www.fanruan.comwww.basedash.com

www.fanruan.com

My recommendation by scenario:

• You run an agency and clients need to log in and see results: start with AgencyAnalytics. It is built around agency workflows (client portals, branding, recurring reports). goodmorningco.com
• You sell paid media management and want impressive monthly reports: look at Whatagraph. It’s strong when the goal is “make performance easy for a client to understand.” www.fanruan.comwww.basedash.com
• You have a technical person and want a proprietary dashboard: use Looker Studio + connectors. It gives you the most control over custom KPIs like blended ROAS, CAC, lead quality, etc. agencyanalytics.com

For most agencies, I’d narrow it to:

1. AgencyAnalytics → best default client portal
2. Whatagraph → best-looking client reporting
3. Looker Studio + Supermetrics/Funnel → best if you want to build your own analytics layer

A few questions would change the recommendation:

1. How many clients/accounts will this serve (5, 50, 500+)?
2. Do clients need a login dashboard or just emailed reports/PDFs?
3. Are you only combining Google Ads + Meta Ads, or also GA4, CRM leads, Shopify, calls, etc.?

If the goal is “pull Google + Meta data into one dashboard that clients can log into”, I’d shortlist these:

🥇 I'd pick AgencyAnalytics

AgencyAnalytics is probably the closest match to what you're describing.

It natively connects Google Ads and Meta Ads, and also supports GA4, Search Console, Instagram, LinkedIn, TikTok and many other sources. It currently advertises 85+ integrations. agencyanalytics.com

More importantly, it's designed around multiple clients, rather than just being a data visualization tool. You get:

• A separate dashboard for each client
• Client/staff logins
• White-label branding
• Automated reports
• Google Ads + Meta Ads in the same dashboard
• Custom KPIs
• Goal/budget tracking
• Cross-channel PPC reporting
• Automated reporting/exports agencyanalytics.com

Their Google Ads integration supports multiple accounts, and their Meta Ads integration likewise supports multiple accounts and currently provides up to 37 months of data. help.agencyanalytics.com

The architecture I'd use

Google Ads ─┐
Meta Ads ───┤
GA4 ─────────┤ → AgencyAnalytics → Client Dashboard
Google Search Console ─┘

Then give each client something like:

Client: Acme

Spend: $24,830
Leads: 412
Cost/Lead: $60.27
Revenue: $118,400
ROAS: 4.77x

And underneath:

• Google Ads performance
• Meta Ads performance
• Google vs. Meta comparison
• Campaign-level breakdown
• Leads/conversions
• Spend
• CPL/CPA
• ROAS
• Month-over-month trends

That is much easier than building the whole thing yourself.

When I'd choose Supermetrics + Looker Studio instead

If you're trying to build a custom analytics product, rather than simply giving clients reporting dashboards, I'd consider:

Google + Meta → Supermetrics → BigQuery → Looker Studio

Supermetrics is fundamentally a data connector/pipeline rather than a finished client-dashboard product; it can move Meta/Google data into destinations such as Looker Studio, Sheets, BigQuery, etc. goodmorningco.com

That's more powerful, but also means you own the data modeling, dashboard design, maintenance, permissions, and connector issues.

My recommendation

If you're an agency managing clients' advertising:

→ AgencyAnalytics

If you're building a custom reporting/data platform and have technical resources:

→ Supermetrics + BigQuery + Looker Studio

If you tell me roughly how many clients you have (e.g. 10, 50, 200+) and whether you need the dashboard white-labeled, I can tell you which option will make the most financial/operational sense.