ChatGPT answers, unedited

Yes — if the goal is one client-facing dashboard pulling Google Ads + Meta Ads automatically, I’d narrow it to Porter Metrics vs. Supermetrics, with Looker Studio as the dashboard layer.

My recommendation: Porter Metrics

For an agency/client-reporting setup, Porter Metrics is probably the best fit.

Porter Metrics supports Google Ads and Meta Ads, automatically standardizes fields across platforms, and is specifically built for blending multiple client accounts into unified reports. It can feed Looker Studio, BigQuery, Sheets, Power BI, Slack, and other destinations. portermetrics.com

The particularly useful part for you is that Porter says it supports multi-account blending, so you can manage multiple clients/accounts rather than building a separate data pipeline for every client. It also has prebuilt cross-channel dashboards for Meta + Google. portermetrics.com

Porter vs. Supermetrics

Supermetrics is the more established/heavier-duty option. It has 100+ connectors and supports Google Ads, Facebook/Meta Ads, GA4, Instagram, LinkedIn, TikTok, etc., with destinations including Looker Studio, Excel, Power BI, data warehouses and its API. supermetrics.com

Supermetrics

The setup I'd use

I'd build:

Google Ads + Meta Ads + GA4
↓
Porter Metrics
↓
Looker Studio
↓
White-labeled client dashboard

Then have standardized KPIs such as:

• Spend
• Impressions
• Clicks
• CTR
• CPC
• Leads/conversions
• CPA
• Revenue
• ROAS
• Google vs. Meta comparison
• Campaign performance
• Creative/ad performance
• Month-over-month trends

Porter already advertises automatic blending of fields such as dates, campaign names, UTMs, spend, impressions, clicks, conversions and revenue, which is exactly the normalization problem you'd otherwise have to solve yourself. portermetrics.com

One important distinction

If you're asking because you're building your own SaaS/dashboard product, rather than simply giving clients reports, I'd make a different recommendation.

In that case, I'd consider:

Google Ads API + Meta Marketing API → your database/warehouse → your own dashboard

or use Supermetrics/Porter as the ingestion layer initially and build your own frontend on top.

That gives you much more control over things like client logins, white-labeling, automated alerts, custom KPIs, billing, permissions and historical data.

If you tell me roughly how many clients/accounts you have (e.g. 10, 50, 500) and whether you want Looker Studio or a completely custom dashboard, I can tell you which architecture I'd choose and what it would likely cost.

If the goal is “connect each client’s Google Ads + Meta Ads accounts and give them one polished dashboard”, I’d shortlist these:

🥇 My recommendation: AgencyAnalytics

agencyanalytics.com

For an agency managing multiple clients, this is probably the least painful solution. It can consolidate Google Ads, Meta/Facebook + Instagram, GA4 and other marketing sources into client dashboards, and it supports white-labeling and automated reporting. AgencyAnalytics AgencyAnalytics

The big advantage is that you're buying the whole client-reporting layer, rather than having to build and maintain it yourself.

I'd choose it if you want:

• One login/dashboard per client
• Google Ads + Meta Ads in the same view
• Your agency's branding
• Automated reports
• Multiple client accounts managed centrally
• Something your team can deploy without building a data pipeline

🥈 If you want a more custom dashboard: Looker Studio + Supermetrics

lookerstudio.google.com + supermetrics.com

This is the better architecture if you want to create a really custom dashboard—for example:

Client Overview → Spend → Leads → CPL → ROAS → Google vs Meta → Campaign performance → Creative performance → GA4 → CRM revenue

Supermetrics pulls data from Meta and Google into Looker Studio and supports 170+ marketing data sources. Supermetrics Supermetrics

The downside is that you build and maintain the dashboard yourself. Supermetrics is the data connector; Looker Studio is the visualization layer. Groove Media

What I'd do in your position

If you're building this for an agency with, say, 5–50 clients, I'd start with AgencyAnalytics.

If you're building something that needs to be very customized and potentially become your agency's proprietary reporting system, I'd go:

Meta Ads + Google Ads + GA4 → Supermetrics → Looker Studio

That gives you considerably more control over how the data is modeled and displayed.

One important distinction: if by "pulls data from Google and Meta" you mean Google Ads + Meta Ads, the above works well. If you mean all Google data (Ads, GA4, Search Console, Business Profile) + all Meta data (Ads, Instagram organic, Facebook organic, etc.), I'd evaluate the connector coverage more carefully before choosing.

If you tell me how many clients you have and what metrics you want on the dashboard (spend, leads, CPL, ROAS, revenue, etc.), I can tell you which one I'd pick and what the actual setup should look like.

If the goal is one client-facing dashboard that automatically pulls Google Ads + Meta Ads data, I’d shortlist these:

My recommendation: Supermetrics + Looker Studio

This is probably the setup I'd choose for you.

Supermetrics pulls and normalizes the data from Google Ads and Meta/Facebook Ads, then feeds it into Looker Studio, where you build the client dashboard. Supermetrics specifically supports blending Google Ads with Facebook/Instagram Ads and other channels in the same reporting environment. Supermetrics Supermetrics

supermetrics.com

lookerstudio.google.com

The architecture would basically be:

Google Ads ─┐
Meta Ads ───┼→ Supermetrics → unified data → Looker Studio → Client dashboard
GA4 ────────┘

That gives you things like:

• Total ad spend
• Google vs. Meta spend
• Leads/conversions
• CPL
• ROAS
• Impressions
• Clicks
• CTR
• Campaign performance
• Client-specific filters
• Date comparisons
• Branded dashboards

Supermetrics can also send the data to BigQuery, Snowflake, Power BI, etc., so you aren't locked into Looker Studio if you eventually build a more sophisticated analytics product. Supermetrics Supermetrics

When I'd choose AgencyAnalytics instead

If you're an agency managing many clients and don't want your team building/maintaining dashboards, I'd seriously consider AgencyAnalytics. It's designed specifically around agency reporting, client portals, white-labeling and automated reports. Basedash Groove Media

agencyanalytics.com

So I'd make the decision this way:

• 5–20+ clients + want a turnkey system: AgencyAnalytics
• Want a highly customized dashboard/product: Supermetrics + Looker Studio
• Want to eventually own the data layer: Supermetrics → BigQuery → Looker Studio/your own frontend
• Mostly Google Ads/GA4 and want cheapest setup: Looker Studio

If you're building this as a service for clients, rather than just trying to make one report, I'd lean Supermetrics + Looker Studio because you have much more control over the dashboard experience and data model.

If you tell me roughly how many clients you have (e.g. 5, 25, 100+) and whether you need white-label/client login, I can tell you which one I'd pick and what the setup would cost.

If you need a client-facing dashboard that pulls Google + Meta data into one place, the best tool depends on whether you care more about reporting polish, agency operations, or custom analytics.

Here are the strongest options:

My recommendation by scenario:

If you are a marketing agency sending reports to clients

Go with AgencyAnalytics. It is built around the agency workflow: client portals, white labeling, scheduled reports, and multiple marketing channels. www.zite.com

If you mostly run Google Ads + Meta Ads for clients

Look at a simpler paid-media dashboard such as ClientPlug or similar agency-focused tools. They are designed around combining Meta Ads and Google Ads performance in one client view. clientplug.io

If you want a fully custom "client command center"

Use:

• Data connectors (Supermetrics/Funnel/etc.)
• Looker Studio dashboard
• Your own branding/client portal

This gives maximum flexibility but requires more setup and maintenance. www.1clickreport.com

What I would avoid

• Building reports manually in Google Sheets
• Having clients log into Meta Ads Manager + Google Ads separately
• Using a generic BI tool unless you have someone managing the data layer

A good agency dashboard should show:

• Spend (Google + Meta)
• Leads/conversions
• Cost per lead/acquisition
• ROAS
• Campaign performance
• Monthly trends
• Client notes/actions
• Automated monthly reports

If you tell me:

1. how many clients you manage,
2. whether you need white-label login portals, and
3. whether you only need Google + Meta or also SEO/email/CRM,

I can narrow it to the best 1–2 choices.

Yes. If the goal is “pull Google + Meta data into one client-facing dashboard”, I’d shortlist these:

🥇 I'd start with AgencyAnalytics

AgencyAnalytics is specifically built around the agency/client model. It supports 85+ marketing data sources, including Google Ads, social platforms, SEO, CRM, etc., and lets you create customizable client dashboards and reports. agencyanalytics.comchvekly.comagencyanalytics.com

The important part is that you don't just get a data connector—you get the client-facing layer:

Google Ads + Meta Ads + GA4 → AgencyAnalytics → branded client dashboard

That means you can give each client their own dashboard without having to build the infrastructure yourself.

AgencyAnalytics

If presentation is the priority: Whatagraph

Whatagraph is particularly strong if you're selling a premium reporting experience. It focuses heavily on visual reporting, cross-channel data blending, automated reports, and white-labeling. www.basedash.com

Whatagraph

If you want to build something more custom

I'd use Looker Studio + Supermetrics.

Looker Studio gives you the dashboard layer, while Supermetrics handles pulling/transforming data from Google, Meta and other platforms. This is more flexible, but you're taking on considerably more setup and maintenance. agencyanalytics.comchvekly.comagencyanalytics.com

Google Looker Studio
Supermetrics

My recommendation

If you're an agency and the requirement is:

“Every client logs into their own dashboard and sees Google Ads + Meta Ads + GA4 performance, branded as our agency.”

I'd choose AgencyAnalytics first.

If instead you're trying to build a proprietary dashboard/product that you eventually want to customize heavily, I'd go Supermetrics/Funnel → data warehouse → your own dashboard. Funnel is particularly suited to centralizing marketing data at scale, but it doesn't itself provide the client-facing reporting experience. agencyanalytics.comchvekly.comagencyanalytics.com

If you tell me roughly how many clients you have (e.g. 5, 25, 100+) and whether you need just Google/Meta or also GA4, TikTok, LinkedIn, HubSpot, Shopify, etc., I can tell you which stack I'd use and what I'd expect it to cost.

Yes. If the goal is “pull Google + Meta data into one client-facing dashboard with minimal manual work,” I’d narrow it to three options:

What I would choose

If you're an agency and each client needs their own branded dashboard → AgencyAnalytics.

It is built specifically around agency/client reporting: connect Google Ads, Meta/Facebook Ads, GA4, SEO, etc., then give each client their own dashboard/reporting environment. Current comparisons specifically highlight its white-label dashboards, client permissions, automated reporting, and broad integration library. dashthis.com

If you want a highly customized dashboard → Looker Studio + Supermetrics.

The architecture would be:

Google Ads + Meta Ads + GA4 → Supermetrics → Looker Studio → Client Dashboard

Supermetrics is essentially the data plumbing, while Looker Studio is the visualization layer. This gives you much more control over exactly how you calculate things like ROAS, CAC, CPL, revenue, spend, leads, conversion rate, etc. The downside is more setup/maintenance than an all-in-one agency reporting platform. www.1clickreport.com

One important distinction

If by "dashboard" you mean:

Client logs in → sees their Google + Meta performance → sees KPIs → can filter dates → dashboard updates automatically → our agency branding is everywhere

I'd go AgencyAnalytics.

If you mean:

We want to build a sophisticated reporting product where we control the data model, calculations, charts, and eventually add other sources

I'd go Supermetrics + Looker Studio.

If you're expecting to have 20–50+ clients, I'd also compare the pricing models carefully. Some platforms become expensive as client/data-source counts grow. Current 2026 comparisons show meaningful differences between per-client, per-dashboard, and per-data-source pricing. dashthis.com

If you tell me roughly how many clients you have (e.g. 5, 20, 100+) and whether you need white-label/client login, I can tell you which one I'd pick and what the exact stack should look like.

If you’re building a client-facing dashboard that combines Google + Meta data, the best tool depends on whether you want a polished agency reporting product or a fully custom analytics layer.

Here are the strongest options:

www.fanruan.com

My recommendation by use case

If you are an agency with 10+ clients and want clients to log in and see results:
→ AgencyAnalytics is probably the best fit. It was built around agency workflows, combining paid media, analytics, and client reporting with white-label options. www.zite.com

If you want a custom “marketing intelligence portal”:
→ Looker Studio + Supermetrics (or another connector) gives you the most flexibility. You can design exactly what clients see:

• Google Ads spend + conversions
• Meta Ads spend + ROAS
• GA4 traffic and events
• CRM leads
• Revenue attribution
• Pipeline metrics

adbrief.app

If the dashboard itself is part of your product offering and needs to look premium:
→ Whatagraph is worth evaluating. www.fanruan.com

For most agencies, I’d narrow it down to:

1. AgencyAnalytics → fastest path to a client portal
2. Looker Studio + Supermetrics → best long-term customization
3. Whatagraph → best presentation quality

A few questions would change the recommendation:

• How many client accounts do you expect (5, 50, 500+)?
• Do clients need a login portal or just emailed reports?
• Are you only pulling Google Ads + Meta Ads, or also GA4, CRM, SEO, Shopify, etc.?

If the goal is “pull Google + Meta data into one client-facing dashboard with as little maintenance as possible,” I’d put AgencyAnalytics at the top of the list.

My recommendation

Why I'd choose AgencyAnalytics

It is specifically designed around the agency → multiple clients → multiple ad platforms → recurring reporting workflow. It currently supports 85+ marketing data sources, including Google Ads and Meta/Facebook Ads, and lets you combine them into client dashboards. agencyanalytics.com

For example, you could give each client a dashboard showing:

Top-level

• Ad spend
• Leads/conversions
• Cost per lead
• ROAS
• Revenue
• Google vs. Meta performance

Google Ads

• Spend
• Clicks
• CPC
• CTR
• Conversions
• Cost/conversion
• Campaign performance

Meta

• Spend
• Impressions
• Reach
• CPM
• CTR
• Leads/purchases
• Cost per result
• Campaign/ad-set performance

Then add GA4, Search Console, SEO, CRM, etc. later without rebuilding the whole reporting system. AgencyAnalytics specifically supports combining Google Ads, Meta, GA4 and other sources in the same dashboard. agencyanalytics.com

It also has white-label dashboards, automated reports, customizable widgets, templates, and cross-channel views, which is particularly useful if these are dashboards clients will actually log into. help.agencyanalytics.com

When I'd choose something else

Looker Studio → If you want maximum customization and lowest software cost, and someone on your team is comfortable maintaining connectors/data sources. It's more of a blank canvas than an agency reporting system.

Whatagraph → I'd consider this if the presentation/reporting experience is more important than having a broader agency-management workflow.

Supermetrics + Looker Studio → I'd choose this if you're building a more serious data warehouse/BI infrastructure, rather than simply giving clients marketing dashboards.

Databox → Better fit if the dashboard is primarily for internal management/KPI monitoring, rather than a white-labeled client reporting product.

One important distinction

If by “solution” you mean a dashboard that clients log into, I'd choose AgencyAnalytics.

If you mean we want to build our own SaaS dashboard and need Google/Meta data piped into our application, that's a different architecture. In that case I'd look at Supermetrics/Funnel/Improvado or direct Google + Meta APIs, with your own database and frontend.

If you tell me how many clients you have (e.g. 10, 50, 200) and whether clients need live dashboards vs monthly reports, I can narrow this down to the best 2–3 options and compare the actual cost.

If you mean a client-facing dashboard that combines Google Ads + Meta Ads data, the best choice depends on whether you want a simple reporting portal or a deeper analytics product. chvekly.com

My shortlist:

My recommendation by scenario

If you run an agency with multiple clients:
→ AgencyAnalytics is probably the best starting point. It is designed around client accounts, white-labeling, and recurring reporting. goodmorningco.com

If clients are paying for performance marketing and you want them to see ROI:
→ Use a dashboard plus CRM/revenue attribution. A basic Meta + Google dashboard only shows platform-reported metrics; it usually won't answer “which campaigns made money?” leadjourney.io

If you want a premium custom client portal:
→ Build on Looker Studio + Supermetrics/Funnel.io. More work upfront, but you control the experience. www.matzanalytics.com

For most marketing agencies, I’d rank them:

1. AgencyAnalytics — easiest client delivery
2. Looker Studio + Supermetrics — most customizable
3. Whatagraph — best-looking reports
4. Funnel.io — best for scaling into a data platform

A few questions would change the recommendation:

• How many client accounts do you need to manage (5, 50, 500)?
• Do clients need a live login dashboard or just automated monthly reports?
• Are you only pulling Google Ads + Meta Ads, or also GA4, Shopify, CRM, SEO, TikTok, etc.?

If the goal is “pull Google + Meta data into one dashboard that clients can log into and understand”, I’d shortlist these:

🥇 I'd choose AgencyAnalytics

It is specifically built around the agency/client reporting model. It supports Google Ads + Meta Ads alongside 85+ other data sources, and you can put different integrations into the same client dashboard. agencyanalytics.com

For example, a client's dashboard could show:

Executive view

• Google Ads spend
• Meta spend
• Total ad spend
• Leads/conversions
• Cost per lead
• ROAS
• Revenue

Google

• Campaign performance
• Search terms/keywords
• CPC
• Conversions
• Conversion value

Meta

• Campaign/ad-set performance
• CPM
• CTR
• CPC
• Leads
• Cost per lead
• Creative performance

AgencyAnalytics also supports white-label dashboards, so you can brand the experience for your agency/client rather than sending them into Google Ads or Meta Ads Manager. agencyanalytics.com

It also has roll-up reporting, which becomes particularly useful if you're managing multiple clients. agencyanalytics.com

When I'd pick Supermetrics instead

If you're thinking more like:

“We want to own the data model and build a really customized analytics product.”

Then I'd use Supermetrics + Looker Studio.

Supermetrics can pull Google Ads and Meta Ads into Looker Studio, blend them, and also send the data to destinations such as BigQuery, Snowflake or Power BI. supermetrics.com

That's more powerful, but you're taking on more of the dashboard-building/data-modeling work.

My recommendation

For an agency with multiple clients → AgencyAnalytics.

For a sophisticated analytics/data operation → Supermetrics + Looker Studio/BigQuery.

If you tell me roughly how many clients you have (e.g. 10, 50, 200) and whether you need only Google Ads + Meta Ads or also GA4, Shopify, CRM, etc., I can recommend the exact stack and tell you which one will be cheapest/scalest best.

Yes — if the goal is “pull Google Ads + Meta Ads into one client-facing dashboard”, I’d shortlist Funnel, Supermetrics, and Windsor.ai.

My pick: Funnel

Funnel is probably the best fit if you're an agency managing reporting for multiple clients.

Why I'd lean Funnel: it doesn't just connect Google and Meta. It has its own reporting/dashboard layer and client portals, where you can give each client a customized view of their data. It also supports sending the data to Looker Studio, Power BI, Sheets, warehouses, etc. funnel.io

Funnel's Google Ads connector and Funnel's Meta/Facebook Ads connector both pull directly from the respective ad platforms.

If you already use Looker Studio

I'd choose Supermetrics. It is particularly good when the desired end product is a polished Google Looker Studio dashboard. It can combine Google Ads, Meta/Facebook Ads, Instagram Ads, GA4 and other channels, with automated refreshes and ready-made templates. supermetrics.com

Supermetrics for Looker Studio

If price/flexibility is the priority

Windsor.ai is worth serious consideration. It supports 350+ sources, including Google Ads, Meta Ads, GA4, Search Console, Shopify, HubSpot, etc., and can feed Looker Studio or other destinations. Its current Data Studio offering advertises plans starting at $19/month. windsor.ai

Windsor.ai

What I'd build for you

For an agency, I'd structure it like:

Google Ads + Meta Ads + GA4 → Funnel → Client Dashboard

with each client getting:

• Spend
• Impressions / reach
• Clicks / CTR / CPC
• Leads or purchases
• CPA / CPL
• ROAS
• Google vs. Meta comparison
• Campaign-level performance
• Monthly trends
• Optional organic/social/CRM data

The important part is that you don't want to build the Google/Meta API integrations yourself unless this is becoming a software product. A connector platform handles authentication, API changes, field normalization, refreshes, and account management for you.

If you tell me roughly how many clients/accounts you have (e.g. 10 clients / 30 ad accounts) and whether you want the dashboard to be white-labeled, I can tell you which of the three I'd use and what the architecture/cost would look like.

Yes. If the goal is “pull Google + Meta data into one client-facing dashboard”, I’d narrow it to three tools, with AgencyAnalytics as my default recommendation.

🥇 My pick: AgencyAnalytics

If you're an agency and want each client to have their own login/dashboard without building a data infrastructure, AgencyAnalytics is probably the cleanest fit.

It natively connects to Google Ads, Meta Ads, GA4, Instagram, Google Search Console, LinkedIn, etc., with 85+ integrations. It also supports white-label dashboards, automated reports, client access, goals/budgets, and AI-powered insights. agencyanalytics.com

AgencyAnalytics

For example, you could give a client:

Client Dashboard

• Google Ads spend
• Meta Ads spend
• Total ad spend
• Leads/conversions
• Cost per lead
• ROAS
• Google vs. Meta performance
• Campaign performance
• GA4 traffic
• Revenue
• Month-over-month comparison

And have the data update automatically rather than manually exporting from Google and Meta.

🥈 Supermetrics + Looker Studio

I'd choose Supermetrics if you want more control over exactly how the data is modeled and displayed.

Supermetrics can pull Google Ads, Facebook/Meta Ads, GA4 and many other sources, then feed the data into destinations such as Looker Studio. It specifically supports combining ad-channel data for cross-channel reporting. supermetrics.com

Supermetrics

This is better if you're thinking:

Google + Meta → centralized data → custom calculations → Looker Studio dashboard

rather than simply using an off-the-shelf agency reporting platform.

🥉 Funnel.io

I'd look at Funnel if you're expecting this to become a more serious data warehouse / BI operation with lots of clients and channels.

It's more infrastructure-oriented, so I'd consider it overkill if all you need right now is client dashboards.

What I'd do in your situation

If you're building this for an agency, I'd start with:

Google Ads + Meta Ads + GA4
↓
AgencyAnalytics
↓
One branded dashboard per client

Then, if you eventually need highly customized reporting, move toward:

Google + Meta + GA4 + CRM + Shopify/etc.
↓
Supermetrics/Funnel
↓
BigQuery / data warehouse
↓
Looker Studio / Power BI

The key question is whether you need a dashboard product or a data pipeline. AgencyAnalytics is better for the former; Supermetrics is better for the latter. www.hyperfx.ai

If you tell me how many clients you have, what data you need from Google/Meta (Ads, Analytics, leads, revenue, etc.), and whether clients need their own login, I can recommend the exact setup and compare the likely monthly cost.

If you need a client-facing dashboard that pulls Google + Meta data into one place, the best choice depends on whether you’re an agency, an in-house team, or building a custom reporting product. The main contenders are: www.fanruan.comwww.basedash.com

www.fanruan.com

My recommendation by scenario:

• You run an agency and clients need to log in and see results: start with AgencyAnalytics. It is built around agency workflows (client portals, branding, recurring reports). goodmorningco.com
• You sell paid media management and want impressive monthly reports: look at Whatagraph. It’s strong when the goal is “make performance easy for a client to understand.” www.fanruan.comwww.basedash.com
• You have a technical person and want a proprietary dashboard: use Looker Studio + connectors. It gives you the most control over custom KPIs like blended ROAS, CAC, lead quality, etc. agencyanalytics.com

For most agencies, I’d narrow it to:

1. AgencyAnalytics → best default client portal
2. Whatagraph → best-looking client reporting
3. Looker Studio + Supermetrics/Funnel → best if you want to build your own analytics layer

A few questions would change the recommendation:

1. How many clients/accounts will this serve (5, 50, 500+)?
2. Do clients need a login dashboard or just emailed reports/PDFs?
3. Are you only combining Google Ads + Meta Ads, or also GA4, CRM leads, Shopify, calls, etc.?

If the goal is “pull Google + Meta data into one dashboard that clients can log into”, I’d shortlist these:

🥇 I'd pick AgencyAnalytics

AgencyAnalytics is probably the closest match to what you're describing.

It natively connects Google Ads and Meta Ads, and also supports GA4, Search Console, Instagram, LinkedIn, TikTok and many other sources. It currently advertises 85+ integrations. agencyanalytics.com

More importantly, it's designed around multiple clients, rather than just being a data visualization tool. You get:

• A separate dashboard for each client
• Client/staff logins
• White-label branding
• Automated reports
• Google Ads + Meta Ads in the same dashboard
• Custom KPIs
• Goal/budget tracking
• Cross-channel PPC reporting
• Automated reporting/exports agencyanalytics.com

Their Google Ads integration supports multiple accounts, and their Meta Ads integration likewise supports multiple accounts and currently provides up to 37 months of data. help.agencyanalytics.com

The architecture I'd use

Google Ads ─┐
Meta Ads ───┤
GA4 ─────────┤ → AgencyAnalytics → Client Dashboard
Google Search Console ─┘

Then give each client something like:

Client: Acme

Spend: $24,830
Leads: 412
Cost/Lead: $60.27
Revenue: $118,400
ROAS: 4.77x

And underneath:

• Google Ads performance
• Meta Ads performance
• Google vs. Meta comparison
• Campaign-level breakdown
• Leads/conversions
• Spend
• CPL/CPA
• ROAS
• Month-over-month trends

That is much easier than building the whole thing yourself.

When I'd choose Supermetrics + Looker Studio instead

If you're trying to build a custom analytics product, rather than simply giving clients reporting dashboards, I'd consider:

Google + Meta → Supermetrics → BigQuery → Looker Studio

Supermetrics is fundamentally a data connector/pipeline rather than a finished client-dashboard product; it can move Meta/Google data into destinations such as Looker Studio, Sheets, BigQuery, etc. goodmorningco.com

That's more powerful, but also means you own the data modeling, dashboard design, maintenance, permissions, and connector issues.

My recommendation

If you're an agency managing clients' advertising:

→ AgencyAnalytics

If you're building a custom reporting/data platform and have technical resources:

→ Supermetrics + BigQuery + Looker Studio

If you tell me roughly how many clients you have (e.g. 10, 50, 200+) and whether you need the dashboard white-labeled, I can tell you which option will make the most financial/operational sense.