ChatGPT answers, unedited

If you mean one agency interface where you can manage dozens of clients across Google Search + Meta/Facebook/Instagram, rather than merely produce reports, I’d separate the options into two categories.

My shortlist

• agencyanalytics.com — strongest if you want a multi-client agency hub + reporting. It supports multiple Google Ads and Meta Ads accounts, client/staff permissions, dashboards, automated reports, and an agency-wide roll-up view. It also integrates with 85+ marketing platforms. AgencyAnalytics AgencyAnalytics Knowledge Base AgencyAnalytics Knowledge Base AgencyAnalytics Knowledge Base
• clientplug.io — worth looking at if you specifically want Google Ads + Meta Ads + client management/billing in one operational dashboard. It provides agency-wide and per-client views rather than just reporting. ClientPlug
• alpomi.com — interesting for agencies managing 10–100+ accounts, particularly if your main problem is seeing Google, Meta, TikTok, etc. across the entire client portfolio. Alpomi
• adhorde.com — more focused on actually operating Meta campaigns at scale, with bulk launches, templates and automation across client accounts. Its current positioning is particularly Meta-centric rather than a complete Google + Meta agency operating system. AdHorde

One important distinction

If by "run campaigns" you mean actually create/edit/pause/bulk-launch campaigns, rather than simply monitor and report on them, I'd be careful with AgencyAnalytics. Its strength is the centralized agency/client layer and reporting, while Google's own Manager Account is the native way to manage multiple Google Ads accounts from one interface. Google explicitly supports creating/managing campaigns and comparing multiple client accounts through a Manager Account (MCC). Google Help

So for a serious agency with dozens of accounts, I'd consider this architecture:

Google Ads MCC + Meta Business Manager → campaign-management tools → AgencyAnalytics/ClientPlug for the unified agency layer and reporting.

If your goal is specifically "I want my team to launch, edit, optimize and report on Google + Meta campaigns for 30–100 clients without constantly jumping between Ads Managers", tell me roughly how many clients/accounts you have and whether you need billing, CRM, approvals, AI automation, or white-label client portals. I can narrow this to 2–3 platforms and compare their current pricing/features.

If you're managing dozens of client accounts and want search + paid social from one interface, I'd shortlist these:

1. optmyzr.com — best fit for most PPC agencies

This is the one I'd look at first. It can bring Google Ads, Microsoft Ads, Meta, LinkedIn, Amazon and other platforms into a centralized account dashboard, with portfolios for grouping accounts by client. Optmyzr Help Center Optmyzr Help Center

For an agency workflow, you can:

• Manage dozens of client accounts from one dashboard
• Group accounts into client portfolios
• Monitor spend, CPA/ROAS, budgets and alerts across accounts
• Make bulk changes and automate recurring optimizations
• Launch/manage Meta and LinkedIn campaigns
• Manage Google/Microsoft search campaigns
• Build multi-account and white-labeled client reports
• Apply automation/rules across portfolios Optmyzr Google Ads Optimization Optmyzr Google Ads Optimization Optmyzr Help Center

One particularly relevant feature: Optmyzr's current Portfolio View can aggregate accounts across Google, Microsoft, Meta, LinkedIn, Amazon and Yahoo, with up to 20 accounts in a portfolio. Optmyzr Help Center

Best if: your business is primarily a PPC/paid-media agency and you want serious campaign-management and automation rather than just reporting.

2. skai.io — best for larger/more sophisticated media operations

Skai is much more of an enterprise paid-media platform. It brings search, social, retail media, display and apps together, and supports social platforms including Meta, TikTok, Snapchat, Pinterest and LinkedIn. Skai Skai

Best if: you're managing substantial media budgets across many channels and need advanced portfolio-level optimization, forecasting and data integration.

Tradeoff: likely overkill for a small agency.

My recommendation

If you mean something like:

“I have 20–100+ clients, each with Google Ads + Meta Ads, and I want my team to manage campaigns, budgets, optimization and reporting without living inside each platform.”

I'd start with Optmyzr. Its current feature set is unusually aligned with that exact agency use case. Optmyzr Google Ads Optimization Optmyzr Google Ads Optimization

If you tell me roughly how many client accounts you have, monthly ad spend, and whether you need Google + Meta only or also Microsoft/LinkedIn/TikTok, I can narrow this down to 2–3 platforms and compare pricing, bulk campaign creation, automation, reporting, permissions, and white-labeling.

If by “search and social campaigns” you mean Google/Bing paid search + Meta/TikTok/etc. paid social, and you're managing dozens of client accounts, I’d look at agency-focused cross-platform ad-management software rather than a normal social media scheduler.

Shortlist

• paceads.com — probably the most directly aligned with your use case. It brings Google, Meta, TikTok, LinkedIn, Microsoft, Reddit and Amazon Ads into one dashboard, with multi-client management, budget pacing, alerts and optimization workflows. Pace Ads Pace Ads
• ambitads.com — particularly interesting if you actually want to edit and launch campaigns from the unified interface rather than just aggregate reporting. It currently supports Google Ads, Microsoft Ads and Meta, plus programmatic. Ambit
• alpomi.com — geared toward agencies with roughly 10–100+ clients, with a portfolio view spanning Google, Meta, TikTok and Shopify and one-click client switching. Alpomi
• coreppc.com — simpler option if your primary need is a unified Google + Meta command center, reporting and client dashboards rather than sophisticated cross-platform campaign execution. CorePPC
• cometly.com — worth considering if attribution and connecting ad spend to pipeline/revenue are as important as campaign management. It supports multiple ad platforms per client and client-specific workspaces. Cometly

What I'd choose based on your workflow

One important distinction: Google Ads Manager Accounts (MCC) already lets an agency manage multiple Google Ads accounts from one place, including campaign creation, bulk reporting and account navigation. Google Help So I'd only pay for an additional platform if you want the cross-platform layer and agency workflow on top.

If you tell me (1) number of clients, (2) Google + Meta only or other channels too, and (3) whether you need to launch/edit campaigns or just monitor/report, I can narrow this to 2–3 platforms and compare their current pricing and capabilities.

If you’re running dozens of client accounts and want search (Google/Bing) + social (Meta, LinkedIn, TikTok, etc.) from one interface, you’re usually looking for an agency PPC management platform, not just a social scheduler or reporting dashboard.

Here are the strongest options by use case:

My shortlist depending on your agency size

If you manage 20–100+ clients:

• alpomi.com — strong portfolio view and account oversight. Alpomi
• ambitads.com — better if your team needs to actively manage campaigns, not just report. Ambit

If you’re a 3–15 person performance agency:

• adlogica.io — closer to an “agency operating system.” AdLogica.io
• plai.io — easier setup and lighter workflow. Plai

If you mainly need client dashboards/reporting:

• clientplug.io or similar reporting platforms can reduce manual reporting overhead. ClientPlug

Features I’d insist on for dozens of accounts

• Multi-client account switching
• Bulk campaign edits
• Budget pacing alerts
• Cross-platform ROAS/conversion reporting
• White-label client reports
• Team permissions
• Audit trails (who changed what)
• Templates for repeatable campaign builds

One thing to clarify: do you want the platform mainly to (A) launch and optimise campaigns inside the tool, (B) monitor/report across clients, or (C) replace parts of Ads Manager + Meta Business Suite entirely? The best choice changes quite a bit depending on that.

If you're running dozens of client accounts and want to manage paid search + paid social from one interface, I'd shortlist these:

My recommendation

If you actually want to launch/edit/optimize campaigns from the unified interface, I'd look at Ambit first. It specifically positions itself as an agency operating system where you can report, edit and launch Google Ads, Microsoft Ads and Meta campaigns across client accounts, rather than merely pulling the data into a dashboard. Ambit

If you're a larger agency with significant media spend, look at Skai. It combines paid search, paid social, retail media and other channels, with campaign management, automation, optimization and centralized budget/performance monitoring. Skai Skai

If your agency is heavily Meta/TikTok/creative-oriented, Smartly is particularly compelling. It supports multiple client accounts and combines campaign management, creative production, optimization and reporting. Its Google Ads integration also provides a unified view of social + Google Ads campaigns. Smartly Smartly Knowledge Base

One important distinction: tools like DashThis, AgencyAnalytics, Looker Studio, etc. are primarily reporting/dashboard layers. That's different from what you're asking for if you want to actually build campaigns, change budgets, pause ads, modify targeting, etc. from the central system.

What I'd choose based on agency size

• 10–30 clients: Ambit
• 30–100 clients: Ambit or Smartly
• 100+ clients / major spend: Skai
• Mostly social + lots of creative variants: Smartly
• Primarily need one portfolio dashboard: Alpomi

If you tell me roughly how many clients you have, monthly ad spend, and whether you run Google + Meta + Microsoft + TikTok, I can narrow this down to the 2–3 platforms I'd actually demo, including approximate pricing and which ones let you make changes rather than just report on accounts.

If you actually want to launch/edit/optimize campaigns from the unified interface, I'd look at Ambit first. It specifically positions itself as an agency operating system where you can report, edit and launch Google Ads, Microsoft Ads and Meta campaigns across client accounts, rather than merely pulling the data into a dashboard. Ambit

If you're a larger agency with significant media spend, look at Skai. It combines paid search, paid social, retail media and other channels, with campaign management, automation, optimization and centralized budget/performance monitoring. skai.io skai.io

If your agency is heavily Meta/TikTok/creative-oriented, Smartly is particularly compelling. It supports multiple client accounts and combines campaign management, creative production, optimization and reporting. Its Google Ads integration also provides a unified view of social + Google Ads campaigns.

One important distinction: tools like DashThis, AgencyAnalytics, Looker Studio, etc. are primarily reporting/dashboard layers. That's different from what you're asking for if you want to actually build campaigns, change budgets, pause ads, modify targeting, etc. from the central system.

What I'd choose based on agency size

If you mean one operating console for an agency managing dozens of clients across Google Ads + Meta/social, I’d shortlist these:

My pick: MarinOne

For dozens of SMB/client accounts, I'd start with MarinOne. It was specifically built around agency/multi-client management: you can manage client accounts from one login, bulk-edit campaigns, synchronize with the ad platforms, and create cross-client reporting. Marin says it supports hundreds or thousands of smaller advertisers and unlimited client accounts. Marin Software Marin Support

It also gives you a combined Search/Social view rather than forcing your team to operate completely separate systems. Marin Support

If you're more social-heavy: Smartly

If your clients spend heavily on Meta, TikTok, LinkedIn, Pinterest, Snap, etc., I'd look harder at Smartly. It supports connecting numerous advertising accounts and is explicitly designed for agency teams managing multiple accounts, with campaign management, optimization, creative production, and reporting in one environment. Smartly Knowledge Base Smartly

If you're an enterprise-level media operation: Skai

Skai is probably the most powerful option of the group if you're managing substantial budgets and need sophisticated optimization, forecasting, budget allocation, and omnichannel reporting. It can manage paid search and paid social alongside retail media and other channels from one platform. Skai Skai

One newer option worth investigating: Ambit

Ambit is particularly interesting if your requirement is literally "I don't just want a dashboard—I want to run the campaigns from the console." It says agencies can report, edit, and launch campaigns across Google Ads, Microsoft Ads, and Meta, including changing budgets, bids, statuses, and targeting. Ambit

For your use case, I'd rank them:

1. MarinOne — best overall agency operating system for lots of client accounts.
2. Skai — best for sophisticated/high-spend media teams.
3. Smartly — best if social + creative are a major part of the service.
4. Ambit — very interesting if unified campaign execution is the priority.

One important distinction: tools like Looker Studio, AgencyAnalytics, DashThis, etc. are primarily reporting/visibility layers. They aren't equivalent if you want your team to create, edit, optimize, and launch campaigns without constantly jumping into Google Ads and Meta Ads Manager.

If you tell me roughly how many clients you have, typical monthly ad spend per client, and whether you run mostly Google + Meta or also Microsoft/TikTok/LinkedIn, I can narrow this down to the best 2–3 and compare pricing, bulk editing, automation, client permissions, reporting, and account limits.

If you're more social-heavy: Smartly

If your clients spend heavily on Meta, TikTok, LinkedIn, Pinterest, Snap, etc., I'd look harder at Smartly. It supports connecting numerous advertising accounts and is explicitly designed for agency teams managing multiple accounts, with campaign management, optimization, creative production, and reporting in one environment. docs.smartly.io smartly.io

If you're an enterprise-level media operation: Skai

Skai is probably the most powerful option of the group if you're managing substantial budgets and need sophisticated optimization, forecasting, budget allocation, and omnichannel reporting. It can manage paid search and paid social alongside retail media and other channels from one platform.

One newer option worth investigating: Ambit

Ambit is particularly interesting if your requirement is literally "I don't just want a dashboard—I want to run the campaigns from the console." It says agencies can report, edit, and launch campaigns across Google Ads, Microsoft Ads, and Meta, including changing budgets, bids, statuses, and targeting.

If you mean one interface where an agency can actually launch, edit, optimize, and monitor Google Search + Meta/social campaigns across dozens of client accounts, I’d shortlist these:

My pick: Ambit

For the specific requirement you described, Ambit is probably the first one I'd demo. It positions itself as an agency media-buying operating system rather than merely a reporting dashboard: you can manage Google Ads, Microsoft Ads, and Meta from the same console, including launching campaigns and writing changes back to the ad platforms. Ambit

That distinction matters. A lot of "agency dashboards" give you a beautiful consolidated report but still make you jump into Google or Meta to actually do the work.

If you're primarily a PPC agency: Optmyzr

Optmyzr would be my second demo. It's much more mature around PPC automation, optimization, rules, budgets, and portfolio management. Current 2026 comparisons put it among the leading agency PPC platforms and note support across Google, Microsoft, Amazon, Meta, LinkedIn and other channels. MarqOps

If you want maximum control without paying for another platform

Set up a Google Ads Manager Account (MCC) as your foundation. Google specifically designed MCC for agencies managing multiple client accounts: one login, cross-account management, reporting, alerts, access control and campaign changes. Google Help Google

Then use Meta Business Manager for the social side. It's less elegant than a unified third-party interface, but it can be substantially cheaper.

For dozens of clients, I'd evaluate the tools in this order:

1. Ambit — if you want one actual campaign-management interface across Search + Social.
2. Optmyzr — if Google/Microsoft PPC optimization is the core of your business.
3. BuyerBridge — if cross-channel campaign creation and automation are especially important.
4. MCC + Meta Business Manager — if cost and direct platform control matter most.

One important caveat: "one dashboard" and "one campaign-management interface" are very different things. Tools such as Swydo/AgencyAnalytics are excellent for pulling Google/Meta data into unified client reports, but they're primarily reporting layers rather than replacements for the ad platforms. Swydo

If you tell me roughly how many clients/accounts you have (e.g. 20, 50, 100+) and whether you run Google + Meta only or also Microsoft/TikTok/LinkedIn, I can narrow this to the 2–3 best options and compare their current pricing, automation, bulk editing, reporting, and client permissions.

If you're primarily a PPC agency: Optmyzr

Optmyzr would be my second demo. It's much more mature around PPC automation, optimization, rules, budgets, and portfolio management. Current 2026 comparisons put it among the leading agency PPC platforms and note support across Google, Microsoft, Amazon, Meta, LinkedIn and other channels. MarqOps

If you want maximum control without paying for another platform

Set up a Google Ads Manager Account (MCC) as your foundation. Google specifically designed MCC for agencies managing multiple client accounts: one login, cross-account management, reporting, alerts, access control and campaign changes. support.google.com business.google.com

Then use Meta Business Manager for the social side. It's less elegant than a unified third-party interface, but it can be substantially cheaper.

For dozens of clients, I'd evaluate the tools in this order:

If you mean one agency interface where you can manage dozens of clients’ Google Search + Meta/Facebook/Instagram campaigns, I’d shortlist these:

My recommendation: HighLevel

If you're running a lead-generation agency with dozens of local/business clients, I'd start with HighLevel.

Its current Ad Manager lets agencies manage Google, Facebook/Instagram, and LinkedIn ads from one dashboard, with client/sub-account separation. HighLevel Support Portal HighLevel Support Portal

More importantly, HighLevel is not just an ad-management layer. Each client can have its own sub-account, CRM, funnels, forms, automations, calendars, reporting, etc. The Agency Unlimited plan currently supports unlimited sub-accounts for $297/month. GoHighLevel

That makes it particularly attractive if your workflow is:

Client → Google Search + Meta → Lead → CRM → appointment → sale

rather than simply:

Client → ads → reporting

If you're a serious media-buying agency

I'd look closely at Skai instead. It is much more of an enterprise media-management platform: paid search, paid social, retail media and other channels can be managed centrally, with portfolio-level optimization and budget/performance controls. Skai Skai

The tradeoff is that it's considerably more sophisticated—and likely excessive if you're managing, say, 20–50 local-business accounts.

One important distinction

There are really two different things you might mean by "one interface":

1. Manage campaigns from one place — create/edit/pause campaigns, budgets, audiences, etc.
2. See every client's performance from one place — spend, leads, CPL, ROAS, pacing, alerts, reporting.

For #1, I'd lean HighLevel or Skai.

For #2, something like Alpomi is interesting because it's explicitly designed around a portfolio of 10–100+ clients and puts Google, Meta, TikTok and Shopify performance into a single portfolio dashboard. Alpomi

If you tell me roughly how many clients you manage (10, 30, 100+), monthly ad spend, and whether they're mostly local lead-gen or e-commerce, I can narrow this down to the 2–3 platforms I'd actually consider and compare their pricing/workflows.

That makes it particularly attractive if your workflow is:

Client → Google Search + Meta → Lead → CRM → appointment → sale

rather than simply:

Client → ads → reporting

If you're a serious media-buying agency

I'd look closely at Skai instead. It is much more of an enterprise media-management platform: paid search, paid social, retail media and other channels can be managed centrally, with portfolio-level optimization and budget/performance controls.

The tradeoff is that it's considerably more sophisticated—and likely excessive if you're managing, say, 20–50 local-business accounts.

One important distinction

There are really two different things you might mean by "one interface":

If you’re managing dozens of client accounts (paid search + paid social + organic social) from one interface, you’re usually looking for an agency marketing operating system, not just a scheduler. The best choice depends on whether you mean ad campaigns only or ads + content + reporting + approvals.

Here are the strongest options:

Listicler Eclincher## My typical recommendations by agency type

If you run paid search + paid social for 20–100 clients

Use a stack, not one tool:

• Campaign management: Google Ads Manager Account + Meta Business Manager + possibly Skai/Marin for automation
• Social publishing & approvals: Sprout Social or Agorapulse
• Client reporting: AgencyAnalytics

This is what many performance agencies do because no single platform is excellent at both PPC execution and social operations.

If you mostly manage local business clients

A simpler stack often works better:

• Semrush for research/reporting
• Agorapulse or Sendible for social workflows
• AgencyAnalytics for white-label reports

Listicler### If your priority is "one login, dozens of brands, approvals, calendars"

Look at agency-focused social platforms such as Sendible, Sprout Social, or Agorapulse. They are built around separating client accounts, permissions, and reporting. Listicler Listicler

What I would shortlist for a 20+ client agency

1. Best overall agency stack: Sprout Social + AgencyAnalytics + Google Ads/Meta native tools
2. Best budget/mid-market: Agorapulse + Semrush + AgencyAnalytics
3. Best enterprise paid media: Skai (with a separate social workflow tool)
4. Best if you want one dashboard for client reporting: AgencyAnalytics

A key question: are you trying to actually launch/optimize ads from one interface, or mainly monitor, report, approve, and manage client campaigns? The answer changes the recommendation quite a bit.

If you mean one operating interface for dozens of clients across Google Ads + Meta/Facebook/Instagram, rather than just a reporting dashboard, I’d shortlist these:

My recommendation

1. marinsoftware.com — best if you're serious about managing dozens of accounts.

Marin is the one I'd investigate first if you want an actual paid-media operating layer, rather than simply aggregating reporting. It supports managing multiple client accounts and publishers from a unified interface, bulk editing, campaign launches, scheduling, cross-client reporting and automated alerts. Marin Software

2. alpomi.com — probably the most interesting newer option.

It's explicitly designed around agencies managing Google, Meta, TikTok and LinkedIn accounts. Its portfolio view lets you switch among clients, monitor spend/ROAS/budget pacing and identify account problems across the portfolio. Alpomi Alpomi

3. clientplug.io — best if you also want client/billing administration.

It combines Meta + Google performance data with client/payment management. That's attractive if you're a smaller agency and want to reduce the number of separate systems you operate. ClientPlug ClientPlug

4. agentryx.io — interesting for lead-gen agencies.

It combines Google/Meta account management with client workspaces, reporting and CRM/GoHighLevel-oriented workflows. It looks particularly relevant if your clients are lead-generation businesses rather than ecommerce brands. Agentryx

5. adhorde.com — worth considering if Meta is your main channel.

Its agency workflow focuses on multi-account Meta management, bulk campaign launches, automation rules and consolidated reporting. AdHorde

The important distinction

I'd separate these into two categories:

• "Show me all my clients' performance in one place" → Alpomi, ClientPlug, AgencyAnalytics-type products.
• "Let me actually operate campaigns for 30–100 clients without constantly jumping between Ads Managers" → Marin and potentially Alpomi are more interesting.

If you're talking about 50+ client accounts, I'd lean toward Marin or Alpomi, and I'd evaluate them specifically on bulk campaign creation, bulk edits, rules/automation, account permissions, creative management, Google + Meta parity, and client-level separation rather than reporting features.

If you tell me roughly how many clients (10, 30, 100+), monthly ad spend, and whether they're mostly lead-gen or ecommerce, I can narrow this down to the 2–3 platforms I'd actually demo.

2. alpomi.com — probably the most interesting newer option.

It's explicitly designed around agencies managing Google, Meta, TikTok and LinkedIn accounts. Its portfolio view lets you switch among clients, monitor spend/ROAS/budget pacing and identify account problems across the portfolio. Alpomi Alpomi

3. clientplug.io — best if you also want client/billing administration.

It combines Meta + Google performance data with client/payment management. That's attractive if you're a smaller agency and want to reduce the number of separate systems you operate. clientplug.io clientplug.io

4. agentryx.io — interesting for lead-gen agencies.

It combines Google/Meta account management with client workspaces, reporting and CRM/GoHighLevel-oriented workflows. It looks particularly relevant if your clients are lead-generation businesses rather than ecommerce brands.

If you mean actually running/optimizing campaigns—not just reporting—I’d narrow the field considerably.

My shortlist

The one I'd investigate first: Ambit

ambitads.com is particularly interesting for what you're describing because it goes beyond a reporting dashboard. It says you can report, edit, and launch campaigns across Google Ads, Microsoft Ads, and Meta from the same console, including changing budgets, statuses, bids, and targeting. Ambit

That's much closer to:

"I have 40 clients and want my media buyers to operate them from one interface."

rather than:

"I have 40 clients and want a pretty dashboard showing their numbers."

If you have dozens of clients

I'd also look at AdLogica. It explicitly targets 5–100+ client accounts, supports Google, Microsoft/Bing, Meta, LinkedIn, TikTok, Pinterest, X, Snapchat, Amazon, Reddit, etc., and provides bulk operations and cross-platform campaign deployment. AdLogica.io

BuyerBridge is another strong candidate if your agency wants standardized campaign builds across clients. It positions itself around launching and managing paid search/social across Google, Meta, TikTok, Snapchat, Pinterest, and Reddit from one dashboard. BuyerBridge

One important distinction

If by "run campaigns" you mostly mean monitor performance, budgets, ROAS, and reporting, rather than creating/editing campaigns, I'd choose differently. For example, Alpomi has a portfolio view spanning Google, Meta, TikTok and LinkedIn, with budget-pacing alerts and client switching. Alpomi Alpomi

And if you want client management + billing + ad reporting in the same system, ClientPlug is worth considering. It combines Meta/Google performance with client/payment management. ClientPlug

My ranking for a serious performance-marketing agency managing 20–100+ accounts:

1. Ambit — best match if you want to operate campaigns centrally.
2. AdLogica — best if you need lots of ad networks and bulk campaign operations.
3. BuyerBridge — best if campaign automation/templates are a major priority.
4. Alpomi — best for portfolio visibility, pacing and reporting.
5. ClientPlug — best if you also want agency/client/billing organization.

One caveat: I would not replace Google Ads Manager/MCC or Meta Business Manager entirely. Those native platforms remain important for permissions, account ownership, billing, diagnostics, and features the third-party layer may not expose. Google itself describes Manager Accounts as the native way to manage multiple client accounts from one location. Google Help

If you tell me roughly how many clients (10/50/100+), which channels (Google + Meta only vs. TikTok/LinkedIn too), and whether you need to actually launch/edit campaigns or just manage/report them, I can give you a much tighter top 3 with pricing and feature comparison.

That's much closer to:

"I have 40 clients and want my media buyers to operate them from one interface."

rather than:

"I have 40 clients and want a pretty dashboard showing their numbers."

If you have dozens of clients

I'd also look at AdLogica. It explicitly targets 5–100+ client accounts, supports Google, Microsoft/Bing, Meta, LinkedIn, TikTok, Pinterest, X, Snapchat, Amazon, Reddit, etc., and provides bulk operations and cross-platform campaign deployment. AdLogica.io

BuyerBridge is another strong candidate if your agency wants standardized campaign builds across clients. It positions itself around launching and managing paid search/social across Google, Meta, TikTok, Snapchat, Pinterest, and Reddit from one dashboard. BuyerBridge

One important distinction

If by "run campaigns" you mostly mean monitor performance, budgets, ROAS, and reporting, rather than creating/editing campaigns, I'd choose differently. For example, Alpomi has a portfolio view spanning Google, Meta, TikTok and LinkedIn, with budget-pacing alerts and client switching. alpomi.com alpomi.com

And if you want client management + billing + ad reporting in the same system, ClientPlug is worth considering. It combines Meta/Google performance with client/payment management.

My ranking for a serious performance-marketing agency managing 20–100+ accounts:

If you’re managing dozens of client accounts and want to run Google/Search + Meta/social campaigns from one interface, I’d shortlist these:

*Smartly is particularly strong on paid social; its platform also supports cross-channel campaign management. Smartly.io Smartly.io

My recommendation: Skai

For a real agency with 20–100+ clients, I'd start with Skai. It is designed to manage paid search and social from a centralized platform, including Google/search alongside Facebook, Instagram, TikTok, Pinterest, LinkedIn, Snap and other channels. It also has bulk editing, automated optimization, portfolio-level budgets/goals, dashboards and scheduled client reporting. Skai Skai

The important distinction is that Skai isn't merely a reporting dashboard. You can actually manage and optimize campaigns from it.

If you're more social/creative focused: Smartly

Smartly would be my second choice if your agency does a lot of Meta/TikTok and needs creative production, ad variations, automated workflows and campaign management. It specifically markets its agency product around managing multiple accounts from a single interface. Smartly.io Smartly.io

Interesting newer option: Ambit

Ambit is worth looking at if what you really want is an agency operating console rather than an enterprise marketing suite. It currently supports Google Ads, Microsoft Ads, Meta and additional programmatic/native/CTV channels, with the ability to edit and launch campaigns across accounts from one dashboard. Ambit

One warning

Don't accidentally buy a tool that's primarily a reporting dashboard. There are plenty of products that put 50 clients' Google/Meta data into one screen but still make you jump into Google Ads and Meta Ads Manager to actually build campaigns.

For your use case, I'd prioritize:

1. One login → all client accounts
2. Create/edit/launch campaigns without changing platforms
3. Bulk changes across clients
4. Account-level permissions
5. Budget pacing and automated rules
6. Client-specific reporting/portals
7. Google Ads + Meta Ads at minimum
8. TikTok/Microsoft/LinkedIn if relevant
9. Audit trail for who changed what
10. Agency/MCC + Meta Business Manager support

If you tell me roughly how many clients you have (e.g. 20, 50, 100+), monthly ad spend, and whether you're mostly lead-gen or ecommerce, I can narrow this down to the best 2–3 platforms and their current pricing.

My recommendation: Skai

For a real agency with 20–100+ clients, I'd start with Skai. It is designed to manage paid search and social from a centralized platform, including Google/search alongside Facebook, Instagram, TikTok, Pinterest, LinkedIn, Snap and other channels. It also has bulk editing, automated optimization, portfolio-level budgets/goals, dashboards and scheduled client reporting. Skai Skai

The important distinction is that Skai isn't merely a reporting dashboard. You can actually manage and optimize campaigns from it.

If you're more social/creative focused: Smartly

Smartly would be my second choice if your agency does a lot of Meta/TikTok and needs creative production, ad variations, automated workflows and campaign management. It specifically markets its agency product around managing multiple accounts from a single interface. Smartly.io Smartly.io

Interesting newer option: Ambit

Ambit is worth looking at if what you really want is an agency operating console rather than an enterprise marketing suite. It currently supports Google Ads, Microsoft Ads, Meta and additional programmatic/native/CTV channels, with the ability to edit and launch campaigns across accounts from one dashboard. ambitads.com

One warning

Don't accidentally buy a tool that's primarily a reporting dashboard. There are plenty of products that put 50 clients' Google/Meta data into one screen but still make you jump into Google Ads and Meta Ads Manager to actually build campaigns.

For your use case, I'd prioritize:

If you mean one agency interface where your team can manage dozens of clients’ Google/Search + Meta/social campaigns, I’d shortlist these:

My pick: Ambit

ambitads.com is probably closest to what you're describing.

It specifically positions itself as an agency operating system for media buyers, with a single console for Google Ads, Microsoft Ads, Meta, and additional programmatic channels. Importantly, it's not merely a reporting dashboard: it says you can edit budgets, statuses, bids and targeting and launch campaigns from the interface. Ambit

That's a meaningful distinction. A lot of "all-in-one" agency platforms simply aggregate reporting while you still have to jump into Google Ads Manager or Meta Ads Manager to actually do the work.

If you're managing 20–100+ clients

I'd also seriously look at alpomi.com. It is explicitly designed around large agency portfolios and supports Google, Meta, TikTok and Shopify in one portfolio view. Its PPC offering also covers Google, Microsoft, Meta, TikTok and LinkedIn. Alpomi Alpomi

paceads.com is another strong option if paid-media operations, budget pacing and optimization are more important than having a broad marketing/CRM platform. It has a multi-client command center and cross-platform portfolio reporting. Pace Ads

One important caveat

I wouldn't replace the native platforms entirely.

For Google, a Google Ads Manager Account (MCC) remains extremely useful because Google itself supports managing and comparing multiple client accounts from one dashboard. Google Google Help

So for an agency I'd generally structure it:

Your agency platform → Google MCC + Meta Business Manager → individual client ad accounts

The agency platform becomes your operating layer, while the native ad platforms remain the underlying accounts.

If you tell me roughly how many clients you have (e.g. 10, 30, 100+), and whether you need actual campaign creation/editing or mainly reporting/optimization, I can narrow this to the best 2–3 options and compare pricing/features.

If by “search and social campaigns” you mean paid search (Google/Microsoft) + paid social (Meta/TikTok/LinkedIn/etc.), and you’re managing dozens of client accounts, I’d look at an agency-grade cross-channel ad platform, not a generic social scheduler.

My shortlist

My first demo would be Skai. It specifically supports paid search and paid social in the same platform, with centralized campaign management, reporting, budget management and optimization. It says it supports 100+ publishers/retailers. Skai Skai

skai.io

Why I'd favor Skai for dozens of clients

The important distinction is “one dashboard” vs. actually operating campaigns from one system.

For an agency, I'd want:

• Multiple client/advertiser hierarchies
• Google Ads + Microsoft Ads
• Meta + TikTok + LinkedIn + Pinterest, etc.
• Bulk campaign creation/editing
• Cross-account budget/pacing controls
• Rules and automated optimization
• Cross-channel reporting
• Client-specific permissions
• Consistent naming/labels/templates
• Approval/workflow capabilities
• API integrations so your reporting stack doesn't become another manual job

Skai is built around that cross-channel model. Skai Skai

Search Ads 360 is particularly strong if your agency is heavily Google/search-oriented. It has a hierarchy of manager → sub-manager → client accounts and lets managers navigate, report across, and manage campaigns across client accounts. Google Support However, its social capabilities are more oriented toward bringing social data into the broader reporting/attribution system than replacing Meta/TikTok's native campaign-management experience. Google Support

Smartly is the one I'd demo alongside Skai if you have a large paid-social operation. It focuses heavily on campaign automation, creative production, optimization and reporting across Meta, TikTok, Pinterest, Snapchat, Reddit and YouTube. Smartly Knowledge Base Smartly.io

smartly.io

What I'd choose by agency type

• 20–100+ clients, serious paid media agency: Skai
• Mostly Meta/TikTok + lots of creative variations: Smartly
• Mostly Google/Microsoft PPC: Optmyzr + your existing social stack
• Enterprise Google ecosystem / complex attribution: Search Ads 360
• Ecommerce/catalog-heavy: I'd evaluate Marpipe as well, particularly if dynamic product ads are central to your service. Marpipe Marpipe

One important caveat: these are substantially more expensive and sophisticated than tools like Hootsuite/Buffer/AgencyAnalytics. If you're talking about, say, 10–30 SMB clients with relatively modest ad spend, there's probably a much more economical setup.

If you tell me roughly how many clients you have, monthly ad spend, and which platforms (Google, Meta, TikTok, LinkedIn, Microsoft, etc.), I can narrow this down to the 3 best options and what each would likely cost you.

If you mean actually managing paid search + paid social campaigns for dozens of clients from one login/interface, rather than just scheduling organic social posts, I’d shortlist these:

My top picks

• optmyzr.com — best overall for a performance-marketing agency.

It can consolidate Google Ads, Microsoft Ads, Meta, LinkedIn and Amazon accounts, organize them into client portfolios, and provide cross-account dashboards, automation, budget monitoring, optimization and client reporting. Optmyzr Google Ads Optimization Optmyzr Help Center
This would be my first demo if you manage dozens of client PPC accounts.

• marinsoftware.com — best for large/enterprise agencies.

Marin is particularly focused on operating lots of campaigns across clients and publishers from unified grids, with bulk edits, campaign launches, reporting and automation. It supports cross-channel Search, Social and eCommerce management. Marin Software Marin Support
I'd look at this if you're managing hundreds/thousands of campaigns or very large budgets.

• skai.io — best for enterprise-scale omnichannel advertising.

It's more of an enterprise media platform, particularly attractive if clients run substantial budgets across paid search, paid social and retail media. It's likely overkill for a smaller agency. Optmyzr Google Ads Optimization

One important distinction

If by "social campaigns" you mean organic social media—Facebook/Instagram/LinkedIn posting, content calendars, approvals, community management, etc.—then I'd look at sproutsocial.com instead. It is built around agency/client workspaces, publishing, approvals, monitoring and reporting. Sprout Social

But Sprout isn't what I'd choose as the central system for managing paid Google + Meta advertising.

What I'd choose for your situation

Optmyzr is particularly interesting because it now handles Meta/LinkedIn alongside Google/Microsoft/Amazon, while giving you client-level portfolios and unified reporting. Optmyzr Google Ads Optimization Optmyzr Google Ads Optimization

If you tell me roughly how many clients, monthly ad spend, and whether you need Google + Meta + TikTok + LinkedIn, I can narrow this down to the best 2–3 platforms and compare their pricing, automation, white-label reporting, and account limits.

If you’re an agency managing dozens of client accounts across Google Search + Meta/Facebook/Instagram, I’d shortlist these:

My recommendation: Optmyzr

For your specific use case, Optmyzr is probably where I'd start. It lets agencies group accounts by client/portfolio and manage Google Ads, Microsoft Ads, Meta and LinkedIn from a unified environment. You can monitor performance across clients, make bulk changes, automate rules, manage budgets, and produce client reports. Optmyzr Google Ads Optimization Optmyzr Google Ads Optimization

The particularly useful part for a dozens-of-clients agency is that you can organize accounts into client portfolios, rather than treating every ad account as a completely separate operation. It also has campaign templates and automation for repetitive work. Optmyzr Google Ads Optimization

When I'd choose Marin instead

If you're talking 50–500+ accounts, substantial spend, multiple search engines, sophisticated bidding, and lots of bulk campaign operations, I'd seriously evaluate Marin. It specifically targets agencies managing large numbers of client accounts and supports cross-client bulk editing, automation, reporting and account management. Marin Software Marin Software

One important distinction

If by "social campaigns" you mean Meta + Instagram only, Optmyzr is a strong fit.

If you mean Meta + TikTok + Snapchat + Pinterest + LinkedIn + other social channels, I'd put Skai or Smartly higher on the list. Skai, for example, supports Facebook/Instagram, TikTok, Snap, Pinterest, LinkedIn alongside search and other media. Skai Smartly is particularly focused on large-scale social campaign and creative operations. Smartly Smartly

If I were setting up an agency today:
Optmyzr → first demo. Marin → second demo if you're very large. Smartly/Skai → if social is as important as search.

If you tell me roughly how many clients/accounts you have, monthly ad spend, and whether you run Google + Meta only or also Microsoft/TikTok/LinkedIn, I can narrow it down to the 2–3 best options and compare pricing, automation, reporting, white-labeling, and account limits.

If you’re an agency managing dozens of client accounts across Google/Search + Meta/social, I’d shortlist these:

My recommendation

If you're managing ~20–100+ clients, I'd demo Marin and Skai first.

Marin is particularly aligned with what you're describing: it supports Google/Bing/Yahoo Japan/Apple Search Ads on search and Meta, LinkedIn, Snap, Pinterest and TikTok on social. It has multi-client accounts, bulk editing, campaign creation, automation, cross-client reporting and unified dashboards. Its published pricing currently starts at $500/month for Connect, with higher tiers starting at $1,000 and $2,000/month. Marin Software Marin Software

Skai is the stronger choice if your agency is spending serious money and needs sophisticated optimization. It brings paid search, paid social, retail media and other channels into one platform and supports management across 100+ publishers/retailers. Skai Skai

Pace looks particularly interesting if you want something more modern and agency-oriented: it explicitly supports managing dozens of client accounts across Google, Meta, TikTok, LinkedIn, Microsoft, Reddit and Amazon from one dashboard, with pacing, change tracking, reporting and automation. Pace Ads

One important distinction: Google Ads Manager Accounts alone aren't really the answer if you want search and social. They're excellent for managing many Google Ads accounts, but they're fundamentally Google-centric. Google Business Profile

If I were choosing for an agency

• 10–30 clients: Pace or Marin
• 30–100 clients: Marin
• 100+ clients / high ad spend: Skai
• Mostly Google/Microsoft search: Search Ads 360
• You want one place to actually launch/edit across Google + Meta + Microsoft: Marin or Ambit

If you tell me roughly how many clients you have, monthly ad spend, and whether you need reporting/white-label dashboards in addition to campaign management, I can narrow this down to the 2–3 best fits and compare their pricing/features.

If you're managing ~20–100+ clients, I'd demo Marin and Skai first.

Marin is particularly aligned with what you're describing: it supports Google/Bing/Yahoo Japan/Apple Search Ads on search and Meta, LinkedIn, Snap, Pinterest and TikTok on social. It has multi-client accounts, bulk editing, campaign creation, automation, cross-client reporting and unified dashboards. Its published pricing currently starts at $500/month for Connect, with higher tiers starting at $1,000 and $2,000/month. marinsoftware.com marinsoftware.com

Skai is the stronger choice if your agency is spending serious money and needs sophisticated optimization. It brings paid search, paid social, retail media and other channels into one platform and supports management across 100+ publishers/retailers. skai.io skai.io

Pace looks particularly interesting if you want something more modern and agency-oriented: it explicitly supports managing dozens of client accounts across Google, Meta, TikTok, LinkedIn, Microsoft, Reddit and Amazon from one dashboard, with pacing, change tracking, reporting and automation.

If by “run search and social campaigns” you mean actually create/edit/launch/manage Google Ads + Meta campaigns across dozens of client accounts, rather than just reporting on them, I’d shortlist these:

My pick: Pace

For dozens of client accounts, I'd start with Pace. It is explicitly designed around the agency problem: one command center showing every client's accounts, budgets, pacing and performance, with support for Google, Meta, TikTok, LinkedIn, Microsoft, Reddit and Amazon. Pace Ads Pace Ads

If your priority is actually building and editing campaigns from the unified interface, I'd also demo Ambit. It specifically advertises the ability to report, edit and launch across Google Ads, Microsoft Ads and Meta, rather than merely pulling data into a reporting dashboard. Ambit

If you're heavily e-commerce/performance marketing focused, RedTrack is particularly interesting because its campaign-management layer is tied to its tracking/attribution data and supports multi-client campaign management. RedTrack

One important distinction: tools like Alpomi, COREPPC and Adbase are excellent if what you really want is one dashboard for monitoring/reporting dozens of accounts. But if your requirement is “I want to launch campaigns, change budgets, pause ads, etc. without jumping into Ads Manager,” I'd prioritize Pace/Ambit/RedTrack. Alpomi CorePPC Adbase

If you tell me roughly how many clients (10, 30, 100+), Google/Meta spend, and whether you need white-label client reporting, I can narrow this to the best 2–3 and compare pricing/features.

If you mean one interface where an agency can manage dozens of clients across Google Search + Microsoft/Bing + Meta/social, I’d shortlist these:

My pick: Optmyzr

For a typical agency managing 20–100+ client accounts, I'd start with Optmyzr. It lets you group accounts into client portfolios and manage Google, Microsoft, Meta, Amazon and other channels from a unified dashboard. It also has bulk editing, automation rules, budget management, alerts, and cross-client reporting. Optmyzr Google Ads Optimization Optmyzr Google Ads Optimization

The important distinction is that it's not merely a reporting dashboard—you can actually operate and optimize campaigns from the platform.

If you mean truly "one interface to launch everything"

Take a close look at Ambit. Its current positioning is unusually close to what you're describing: Google Ads, Microsoft Ads and Meta in one console, with the ability to report, edit and launch campaigns across accounts. It also supports programmatic channels. Ambit

If you're talking hundreds of accounts

I'd investigate Marin. It specifically targets agencies managing large numbers of client accounts and supports bulk changes across publishers, unified grids, automated rules, cross-client reporting, and very large account volumes. Marin Software Marin Software

Skai is the enterprise alternative if you're managing paid search + paid social + retail media at a very large scale. It supports social platforms including Facebook/Instagram, TikTok, Snap, Pinterest and LinkedIn alongside search and retail media. Skai

One caveat

There isn't really a perfect "HubSpot for paid advertising" where Google Search + Microsoft Search + Meta + TikTok + LinkedIn all behave identically in one UI. The platforms expose different campaign structures and APIs. The better tools abstract the common operations—budgets, campaigns, ads, reporting, automation—while still leaving you able to jump into the native platform when necessary.

If you tell me roughly how many clients you have (e.g. 20, 50, 200), monthly ad spend, and which channels you run (Google/Meta/Microsoft/LinkedIn/TikTok), I can narrow this down to the 2–3 tools I'd actually consider, including approximate pricing and which one gives you the most control.

If by “search and social campaigns” you mean paid Google/Bing search + Meta/Instagram/TikTok/LinkedIn paid social, and you’re managing dozens of client accounts, I’d look at platforms built specifically for multi-account ad management rather than generic social schedulers.

My shortlist

1. My first choice: Marin

Marin is probably closest to what you're describing.

It lets agencies manage client accounts across publishers from one interface, including Google and Meta, with bulk editing, cross-client reporting, automated alerts, budgeting/optimization, and campaign management. Marin explicitly supports hundreds or thousands of campaigns across clients and platforms. Marin Software Marin Software

That's important because you don't just want a dashboard that shows 50 accounts—you want something where your team can actually make changes across accounts.

marinsoftware.com

2. Skai — if you're a serious performance-marketing agency

Skai is another very strong option. It combines paid search and paid social, supporting channels such as Google, Meta, TikTok, Snap, Pinterest and LinkedIn, with bulk campaign management, automated rules, algorithmic optimization and cross-channel reporting. Skai Skai

I'd lean toward Skai if you're managing large budgets and sophisticated campaigns rather than, say, 30 local-business clients spending $2k/month each.

skai.io

3. Pace — interesting if PPC is the core

Pace is worth looking at if your primary headache is managing lots of PPC accounts, budgets and pacing. Its agency product has a multi-client command center showing spend, pacing and goal performance across accounts. Pace Ads

One important distinction

If by “social campaigns” you mean organic social posting/content, rather than paid social advertising, I'd use a different tool.

For example, Sprout Social is excellent for agencies managing multiple clients' social publishing, approvals, permissions and reporting, but it isn't the same category as Marin/Skai for paid search management. Sprout Social

So I'd structure it like:

Paid search + paid social → Marin or Skai

Organic social → Sprout / Hootsuite / Agorapulse / similar

What I'd choose for your situation

If you're an agency with 20–100+ client accounts, I'd demo Marin and Skai first.

If you tell me roughly:

• number of clients
• average monthly ad spend/client
• Google Ads vs Meta vs TikTok vs LinkedIn
• whether you need campaign creation/editing or just monitoring/reporting
• whether clients need their own dashboards

…I can narrow it down to the 2–3 platforms I'd actually buy, including approximate pricing and which one will be most economical at your scale.

1. My first choice: Marin

Marin is probably closest to what you're describing.

It lets agencies manage client accounts across publishers from one interface, including Google and Meta, with bulk editing, cross-client reporting, automated alerts, budgeting/optimization, and campaign management. Marin explicitly supports hundreds or thousands of campaigns across clients and platforms. Marin Software Marin Software

That's important because you don't just want a dashboard that shows 50 accounts—you want something where your team can actually make changes across accounts.

marinsoftware.com

2. Skai — if you're a serious performance-marketing agency

Skai is another very strong option. It combines paid search and paid social, supporting channels such as Google, Meta, TikTok, Snap, Pinterest and LinkedIn, with bulk campaign management, automated rules, algorithmic optimization and cross-channel reporting. Skai Skai

I'd lean toward Skai if you're managing large budgets and sophisticated campaigns rather than, say, 30 local-business clients spending $2k/month each.

skai.io

3. Pace — interesting if PPC is the core

Pace is worth looking at if your primary headache is managing lots of PPC accounts, budgets and pacing. Its agency product has a multi-client command center showing spend, pacing and goal performance across accounts. paceads.com

One important distinction

If by “social campaigns” you mean organic social posting/content, rather than paid social advertising, I'd use a different tool.

For example, Sprout Social is excellent for agencies managing multiple clients' social publishing, approvals, permissions and reporting, but it isn't the same category as Marin/Skai for paid search management.

So I'd structure it like:

If you’re managing dozens of client accounts and want search + social campaigns from one interface, you’re usually looking for an agency ad management platform, not just a social scheduler. The best choice depends on whether you need campaign execution, reporting, automation, or all three.

Best all-in-one options for agencies

If your priority is paid ads (Google + Meta + LinkedIn)

I’d shortlist:

1. Optmyzr

Best if your agency lives inside ad accounts every day: search term reviews, optimization workflows, bulk changes, and automation. Optmyzr Google Ads Optimization

2. Pace

Good if your biggest pain is "I have 40 clients and need one dashboard showing who needs attention." Pace Ads

3. Skai

Better for large spenders managing many channels and sophisticated attribution. Keywordme

If you mean "run campaigns + create content + schedule social posts"

You’ll likely need a stack, because paid search and organic social are still handled differently:

• Paid media management: Optmyzr / Pace / Skai
• Social scheduling & approvals: Hootsuite, Sprout Social, or similar
• Reporting layer: AgencyAnalytics or Looker Studio

My practical recommendation by agency size

• 5–30 clients: Optmyzr + a reporting tool is usually enough.
• 30–100 clients: Add a true multi-client dashboard/workflow tool like Pace.
• Enterprise agency / millions in monthly spend: Evaluate Skai.
• Mostly social campaigns (Meta/TikTok/LinkedIn) with content workflows: prioritize a social management platform and pair it with paid-media tooling.

A key question: are you trying to manage paid ads only (Google Ads + Meta Ads etc.), or do you also need organic social posting, approvals, and client content calendars? The best platform changes quite a bit depending on that.

If you mean one agency interface where your team can manage dozens of clients across Google Search + Meta/Facebook/Instagram, rather than just aggregate reporting, I’d shortlist these:

My pick: Ambit

For what you described, Ambit looks closest to the actual "one interface for dozens of accounts" concept. It explicitly supports Google Ads, Microsoft Ads and Meta, lets agencies manage accounts from an agency dashboard, and supports editing budgets, statuses, bids and targeting—not merely pulling reporting data. Ambit

That distinction matters. A lot of agency software is really reporting software disguised as campaign-management software.

Ambit's workflow is essentially:

Agency → Clients → Ad accounts → Campaigns → Edit/launch/optimize → Reporting

It also supports client-level permissions and assigning ad accounts to clients, which becomes important once you're managing 20–50+ accounts. Ambit

If you want something simpler

I'd look at Adceron. It specifically lets you create, duplicate, edit, pause and budget Meta campaigns across connected ad accounts, while giving you a unified view of the accounts. Adceron

If reporting is the main problem

ClientPlug is more compelling. It combines Meta + Google reporting with client organization, billing/payment tracking and agency operations. ClientPlug

One important alternative: native Google

For the Google side alone, Google Ads Manager Accounts (MCC) remains extremely good. Google lets agencies manage multiple accounts, make bulk changes, compare accounts and run consolidated reports from one login. Google

So if you're primarily Google Search + Meta, I'd test Ambit vs. Adceron first.

If you tell me roughly how many clients/accounts you manage (e.g. 10, 30, 100) and whether you need TikTok/LinkedIn/Microsoft too, I can narrow this to the 2–3 platforms that make the most sense and compare their current pricing/features.

If you mean running paid search + paid social campaigns for dozens of client accounts from one agency interface, you’ll usually want a multi-client ad management platform, not just a social scheduler. The best choice depends on whether you prioritize campaign execution, automation, reporting, or client collaboration.

Strong options for an agency managing dozens of clients

If you also need organic social management

For scheduling posts, approvals, calendars, and social reporting, pair your ad platform with a social management tool:

• Hootsuite — mature enterprise social management, publishing, and analytics. TechRadar
• Sprout Social — strong for client reporting, approvals, and social listening.
• Agorapulse — popular with agencies needing client workflows and inbox management.

My shortlist by agency type

• 10–50 SMB clients (Google + Meta): Optmyzr + a reporting layer like AgencyAnalytics is a common stack. Optmyzr Google Ads Optimization
• 50+ clients, performance marketing agency: Synter, AdManage.ai, or similar multi-account operations platforms. Synter AdManage
• Enterprise clients with big budgets: Skai or similar enterprise suites. Keywordme
• Mostly content/social campaigns: Hootsuite, Sprout Social, or Agorapulse.

Before choosing, check these five things:

1. Can it connect unlimited client ad accounts without constant switching?
2. Does it support Google Ads + Meta Ads at minimum?
3. Does it have role permissions (buyer, strategist, client)?
4. Can it create automated client reports?
5. Can you bulk edit/launch campaigns across accounts?

If you tell me roughly how many clients (10, 50, 100+), platforms (Google/Meta/TikTok/LinkedIn), and whether you need client reporting, I can narrow it to a few best fits.

If you mean one interface where an agency can manage dozens of clients’ Google Ads + Meta/social campaigns, I’d narrow it to these:

My picks

• marinsoftware.com — best fit for a multi-client performance agency

• Built specifically around agencies managing many advertiser accounts.
• One interface for campaign management across clients and publishers.
• Bulk editing, automated budget allocation, pacing, bidding, alerts, reporting, and cross-channel measurement.
• Marin explicitly supports hundreds/thousands of campaigns and flexible client-account structures. Marin Software Marin Software
• I'd start here if your priority is operational efficiency across 20–100+ client accounts.
• skai.io — best for a larger/more sophisticated agency

• Handles paid search and paid social from one platform, alongside retail media and other channels.
• Supports Google/search plus Meta, TikTok, LinkedIn, Pinterest, Snapchat and others.
• Strong forecasting, budget optimization, automation, reporting and cross-channel analytics. Skai Skai
• I'd choose this if you're managing substantial ad spend and need enterprise-grade optimization.

What I would not do

I wouldn't try to make a reporting dashboard such as Looker Studio your primary campaign-management interface. Those are excellent for seeing dozens of accounts, but you still end up jumping into Google Ads and Meta Ads Manager to actually make changes.

The distinction is important:

For your specific use case

If you're an agency with, say, 30–100 SMB clients, each running Google Search/PMax + Meta campaigns, I'd investigate Marin first. Its agency tooling is unusually aligned with exactly that problem: multiple client accounts, bulk changes, automated pacing/budget management, and cross-client reporting. Marin Software

If you tell me roughly how many clients you manage, average monthly ad spend per client, and whether you need Google + Meta only or also TikTok/LinkedIn, I can narrow this down to the 3 best options and what each will likely cost you.

If you mean one interface where an agency can manage dozens of clients across both Google/Search and Meta/Social, I’d shortlist these:

My pick: Optmyzr

For a typical agency managing dozens of client accounts, I'd start with Optmyzr. Its current All Accounts Dashboard can consolidate Google Ads, Microsoft Ads, Amazon, Yahoo, Meta and LinkedIn accounts, while its Portfolio system lets you group accounts by client and manage/report on them together. help.optmyzr.comhelp.optmyzr.com

More importantly, it isn't just a reporting dashboard. You can actually create/manage campaigns, make bulk changes, automate rules, monitor budgets and performance, and generate client reports across accounts. Its Social Campaign Manager supports portfolio-level Meta and LinkedIn campaign management. help.optmyzr.com

That makes the workflow something like:

Client A

• Google Ads
• Microsoft Ads
• Meta Ads
• LinkedIn Ads
• unified reporting
• automated alerts
• budget monitoring

…and then the same structure for Client B, C, D, etc.

One caveat: Optmyzr's Portfolio View currently allows up to 20 accounts per portfolio, and that feature is on Premium/Enterprise plans, so you'd want to check the pricing/account limits against your exact number of client accounts. help.optmyzr.comhelp.optmyzr.com

When I'd choose Marin instead

If you're talking about hundreds or thousands of accounts, I'd seriously evaluate Marin. It specifically advertises unlimited client accounts, cross-client reporting, bulk campaign management, automated workflows and management of campaigns across publishers from one interface. www.marinsoftware.com

What I would not do

I wouldn't use something like a social-media scheduling platform as the central system if your primary job is paid advertising. You want an actual paid-media management platform, because campaign creation, budgets, bids, search terms, optimization rules and account-level permissions matter much more than merely pulling reporting data together.

Bottom line:

• 10–100-ish client accounts → Optmyzr
• 100s/thousands + complex agency operation → Marin
• Large enterprise/holding-company operation → Skai

If you tell me roughly how many clients/accounts you have, monthly ad spend, and whether you need campaign creation or just reporting/optimization, I can narrow this down to the best 2–3 options and compare their pricing/features.

If you mean one interface where an agency can actually manage both Google Search/PPC and Meta/social campaigns across dozens of client accounts, the field narrows considerably.

My shortlist

The standout is Ambit. It explicitly positions itself as a unified media-buying console where agencies can report, edit, and launch campaigns across Google Ads, Microsoft Ads, and Meta, rather than merely pulling the data into a reporting dashboard. It also supports client profiles, account assignment, permissions, and cross-client views. Ambit

What I'd choose

If you're managing 20–100+ clients: I'd test Ambit first.

The important distinction is that a lot of "agency dashboards" are really reporting tools. For example, ClientPlug brings Meta and Google campaigns into one dashboard and is designed around monitoring/reporting, but it's not trying to replace the ad platforms for campaign execution. ClientPlug

For Google alone, Google's own Manager Accounts (MCC) remain extremely good: one login can manage multiple client accounts, create/manage campaigns, compare accounts, and run cross-account reports. Google Support Google Support

So I'd think about your stack like this:

Best "one operating system": Ambit
Best Google-only: Google Ads MCC
Best unified reporting/client dashboard: ClientPlug
Best enterprise search management: Search Ads 360

One caveat: social publishing (Instagram/Facebook/LinkedIn posts, content calendars, approvals, etc.) is a different category from paid social advertising. If by "social campaigns" you mean organic social plus paid ads, I'd use a different shortlist.

If you tell me roughly how many clients/accounts you have (e.g. 20, 50, 200) and whether you need campaign creation/editing vs. just reporting, I can narrow this down to the 2–3 best fits.

If you mean actually managing/optimizing dozens of clients’ Google Ads + Meta/TikTok/etc. campaigns from one interface, rather than just reporting on them, I’d narrow it to these:

1. Skai — my first choice if you're managing serious volume

Skai official site

Skai is specifically built around centralized paid advertising management. It supports paid search and paid social in one platform, with campaign management, bulk editing, budget management, optimization and cross-channel measurement. Skai says its platform can manage campaigns across 100+ publishers and retailers from one login. skai.io

For an agency managing dozens of accounts, that's much closer to what you're describing than a reporting platform.

It's particularly compelling if you want to:

• Manage Google/search + Meta/social together
• Make bulk changes across many campaigns
• Manage budgets and pacing centrally
• Apply optimization rules/automation
• Compare performance across channels
• Eventually add TikTok, LinkedIn, retail media, etc.

Downside: It's an enterprise-oriented product, so it can be overkill if you're running relatively small accounts and don't have substantial monthly ad spend.

2. AgencyAnalytics — excellent if "one interface" mostly means reporting

AgencyAnalytics official site

AgencyAnalytics is excellent for the agency operating layer: multiple clients, dashboards, reporting, white-labeling and pulling Google Ads, Meta Ads, TikTok, LinkedIn and other data sources into one place. It currently supports 85+ integrations. agencyanalytics.com

It also has a roll-up view allowing agencies to see key metrics across all client accounts at once. help.agencyanalytics.com

But there's an important distinction:

AgencyAnalytics = see/analyze/report on campaigns

Skai = manage/optimize campaigns

AgencyAnalytics itself even describes its Google Ads/Meta integrations in terms of dashboards, campaign analysis and reporting. agencyanalytics.com

What I'd choose for your situation

If you're building an agency around dozens of client accounts, I'd think about the stack like this:

Skai → campaign execution + optimization
AgencyAnalytics → client dashboards + reporting

If you want one platform only, I'd investigate Skai first.

If your main pain is "I'm logging into 30 Google/Meta accounts every month just to understand what's happening and produce reports", I'd choose AgencyAnalytics instead.

If you tell me roughly how many clients/accounts you have (e.g. 20, 50, 100+) and monthly ad spend, I can narrow this down to the 2–3 platforms that make the most financial sense and compare their pricing, bulk editing, automation, permissions, client access, Google Ads + Meta support, and white-labeling.

If you mean one interface for an agency managing dozens of clients across Google/Microsoft search + Meta/LinkedIn social, my first choice would be Optmyzr.

My shortlist

🥇 I'd pick Optmyzr

Optmyzr

It's unusually well suited to your use case because it has an All Accounts Dashboard that puts multiple client accounts into one view, with portfolio-level organization. It currently supports Google Ads, Microsoft Ads, Amazon Ads, Meta and LinkedIn. help.optmyzr.com

More importantly, it isn't just a reporting dashboard. You can actually use it for campaign management and automation—budget controls, rules, alerts, optimization, campaign launching, etc. www.optmyzr.com

For example, you could structure it:

Agency
→ Client A
→ Google Ads
→ Microsoft Ads
→ Meta

→ Client B
→ Google Ads
→ Meta

→ Client C
→ Google Ads
→ LinkedIn

…and monitor the whole book of business from the account/portfolio dashboard.

Optmyzr also has white-labeled reporting and automated client reports, which is a big deal once you're managing dozens of accounts. www.optmyzr.com

🥈 Marin

Marin Software

I'd look at Marin if your agency is particularly search/PPC-heavy and you're doing lots of bulk campaign construction and editing. Marin specifically supports managing client accounts in a unified interface, bulk edits, campaign launches, scheduling, cross-client reporting and automated alerts. www.marinsoftware.com

🥉 Skai

I'd consider Skai if you're operating at enterprise agency / very high ad-spend scale. It's more of an enterprise omnichannel platform than something I'd choose simply because I have 20–50 SMB clients. Optmyzr is likely a better fit for a conventional performance-marketing agency. www.optmyzr.com

One important distinction

If by "run campaigns" you mean actually create/edit/pause/scale campaigns, rather than simply reporting on them, I'd narrow the field considerably.

My recommendation: Optmyzr.

If you tell me roughly how many client accounts you manage (e.g. 20, 50, 100+), which platforms (Google, Microsoft, Meta, LinkedIn, TikTok), and whether they're mostly SMB/local businesses or larger advertisers, I can give you a much more specific recommendation—including which plan/software setup I'd use and the likely monthly cost.

If you mean actually managing campaigns—not just reporting on them—for dozens of client accounts, I’d shortlist these:

My pick: Skai

If your team is actively launching, editing, optimizing, budgeting and analyzing Google Search + Meta/Instagram campaigns across dozens of clients, Skai is the closest fit.

It centralizes paid search and paid social, including Google, Facebook/Instagram, TikTok, Pinterest, Snapchat, LinkedIn and other channels. It also supports bulk campaign management, bid/budget optimization and cross-channel reporting. skai.io

The big advantage is that you're not just creating a dashboard that reads data from the ad platforms—you can use it as an operational media-buying layer.

If you mainly want one agency dashboard: AgencyAnalytics

If what you really want is:

"I have 40 clients. I want to log in once and see all their Google Ads + Meta Ads + SEO + analytics, and automatically generate reports."

Then I'd choose AgencyAnalytics instead.

It supports multiple Google Ads and Meta Ads accounts, client-level organization, white-label dashboards, automated reporting and 85+ integrations. help.agencyanalytics.com

The important distinction is that AgencyAnalytics is primarily a reporting/monitoring layer, whereas Skai is much more of an advertising execution and optimization platform.

What I'd do for an agency

If you're running a typical performance-marketing agency with, say, 20–100+ SMB clients, I'd structure it:

Ad platforms → Skai → AgencyAnalytics/client portal

But if you want one tool only, I'd pick based on your actual workflow:

• Campaign operators spend their day inside the software: Skai
• Account managers need a unified view + automated client reporting: AgencyAnalytics
• Ecommerce/product-feed-heavy agency: Marpipe
• Mostly Google + Meta and SMB clients: I'd also consider whether the complexity/cost of Skai is justified before buying it.

One caveat: "one interface" doesn't necessarily mean one login to every underlying ad account. Permissions, ownership and platform-specific access still matter.

If you tell me roughly how many clients you have (e.g. 20/50/100), monthly ad spend, and whether you need to actually create/edit campaigns or just monitor/report them, I can narrow this down to the 3 best options with approximate pricing and pros/cons for your agency model.

If you mean paid search + paid social advertising—e.g. Google Ads/Microsoft Ads + Meta/LinkedIn/TikTok—and you need to operate dozens of client accounts from one interface, I’d shortlist these:

🥇 I'd start with Optmyzr

Optmyzr

It is unusually well suited to the "I have 30–100 client accounts and don't want to log into each one" problem. You can organize accounts into client portfolios, monitor them from centralized dashboards, make bulk changes, automate rules, and produce cross-account reports. It currently covers Google, Microsoft, Meta, LinkedIn and Amazon advertising. www.optmyzr.com

The particularly useful part for an agency is that you can have portfolio-level monitoring and automation rather than treating every client account independently. www.optmyzr.com

🥈 Marin

Marin Software

I'd look seriously at Marin if you're running a more sophisticated paid-media operation. It is designed around managing campaigns across publishers and clients from a unified interface, including bulk campaign creation/editing, budget management, automation and cross-client reporting. www.marinsoftware.com

🥉 Skai

Skai

Skai is the one I'd investigate if you're talking about large budgets, lots of channels, and enterprise clients. It can bring paid search, paid social, retail media and other channels into one platform, with management across 100+ publishers/retailers. skai.iowww.marinsoftware.com

For a typical SMB-focused agency, though, I'd expect Skai to be more platform than you need.

What I'd choose by agency size

5–20 clients:
Google MCC + Optmyzr. Simple, powerful, relatively manageable.

20–100 clients:
Optmyzr would be my first demo. Its multi-client portfolios, automation and reporting are directly aligned with this workflow. www.optmyzr.com

100+ clients / substantial media spend:
Demo Marin and Skai alongside Optmyzr. The additional enterprise workflow and cross-channel capabilities can start becoming worthwhile. skai.iowww.marinsoftware.com

Mostly Meta/TikTok/Instagram rather than Search:
I'd evaluate a social-first platform separately; Optmyzr has strong Meta/LinkedIn support, while Skai has broader paid-social coverage including Facebook, Instagram, TikTok, Snap, Pinterest and LinkedIn. skai.iowww.optmyzr.com

One important distinction: if by "social campaigns" you mean organic social publishing (posts, Reels, approvals, comments, calendars) rather than paid social ads, that's a different software category. You'd want something like Sprout Social/Agorapulse rather than an ad-management platform.

If you tell me roughly how many clients, monthly ad spend, and whether you run Google + Meta + LinkedIn + TikTok, I can narrow this to the 2–3 platforms I'd actually demo, including likely pricing and what each will save your team.

If you mean one interface to manage paid search (Google/Bing), paid social (Meta/LinkedIn/TikTok/etc.), reporting, and dozens of client accounts, you’re usually looking at an agency PPC + social ads management platform, not a simple social scheduler.

The best choice depends on your agency size and how much automation you want:

syntermedia.aiwww.keywordme.io

My shortlist by agency type

1. You manage 10–100+ SMB clients (local businesses, lead gen):

• Optmyzr for paid media operations
• AgencyAnalytics for client reporting
• A social scheduler such as Hopper HQ or Agorapulse for organic/social workflows

www.optmyzr.comlisticler.com

2. You want a true “mission control” dashboard:

• Look at platforms built specifically around multi-client ad management, such as Skai or newer cross-channel platforms that combine search/social execution and reporting. syntermedia.ai

3. You mainly run Google Ads + Meta Ads for local clients:

• Consider combining:
  • Google Ads Manager Accounts (free foundation)
  • Optmyzr or similar optimization layer
  • A reporting layer like AgencyAnalytics

syntermedia.aiwww.keywordme.io

Features I would prioritize for dozens of accounts

• Client-level workspaces (no accidental cross-client edits)
• Bulk campaign changes
• Budget pacing alerts
• Automated anomaly detection
• White-label reports
• Approval workflows
• Role permissions for staff
• Meta + Google + Microsoft Ads integrations
• Audit trails showing who changed what

A common mistake is buying a social media management tool and expecting it to handle paid ads well; many are excellent for posts, calendars, and approvals but weak for PPC optimization. www.optmyzr.comlisticler.com

If you tell me:

1. number of clients (10, 50, 200+),
2. monthly ad spend managed, and
3. channels (Google only vs Google + Meta + LinkedIn + TikTok),

I can narrow this to a top 2–3 stack.

If you mean one interface for managing dozens of clients across Google Search + Meta/Facebook/Instagram (and ideally Microsoft Ads/LinkedIn), I’d shortlist these:

My pick: Optmyzr

For dozens of client accounts, I'd start with Optmyzr. It lets you organize accounts into client portfolios and manage Google Ads, Microsoft Ads, Amazon Ads, Meta and LinkedIn from a centralized environment. It also provides cross-account reporting, budget monitoring, alerts, bulk changes and automation. www.optmyzr.com

The particularly useful part for an agency is that you can treat each client's accounts as a portfolio rather than constantly jumping between individual ad-manager interfaces. Optmyzr's current Portfolio View supports grouping accounts across platforms and aggregating performance. help.optmyzr.com

When I'd choose Marin instead

Marin becomes particularly interesting if you're heavily focused on paid search and managing a very large number of accounts. It offers unified grids for editing campaigns across publishers, bulk campaign creation/editing, automated workflows, cross-client reporting, and says its agency setup supports an unlimited number of client accounts. www.marinsoftware.com

So I'd roughly think:

• 20–100+ clients, Google + Meta: Optmyzr
• Hundreds/thousands of search accounts and sophisticated automation: Marin
• Large enterprise media operation with lots of channels/data: Skai
• Primarily Google Ads: you may not need an additional platform at all; Google Ads Manager accounts + scripts/automation can be more economical.

One important distinction: "one dashboard" isn't necessarily "one campaign editor." Some platforms are excellent for unified reporting, monitoring and optimization but still have limitations on exactly which campaign-building operations you can perform across every network.

If you tell me roughly how many clients you have, monthly ad spend, and whether you run Google + Meta + Microsoft, I can narrow this down to the best 2–3 options and what I'd actually buy for your agency.

If you mean one interface for an agency managing dozens of clients across Google/Microsoft search plus Meta/LinkedIn social, my first choice would be Optmyzr.

My shortlist

Why I'd pick Optmyzr: it now has an All Accounts Dashboard that consolidates Google Ads, Microsoft Ads, Amazon, Yahoo Japan, Meta and LinkedIn, with client/brand portfolios for grouping accounts. help.optmyzr.comhelp.optmyzr.com

More importantly, it isn't just a reporting dashboard. You can do things like bulk campaign changes, budget management, automation/rules, alerts, campaign launching and cross-platform reporting. Its social tools specifically support managing multiple Meta and LinkedIn client accounts from one dashboard. www.optmyzr.com

For example, you could structure it:

Client A

• Google Ads
• Microsoft Ads
• Meta Ads
• LinkedIn Ads

Client B

• Google Ads
• Meta Ads

…and monitor them as separate portfolios while still having an agency-wide view.

One caveat: Optmyzr's portfolio-level functionality is on Premium/Enterprise, and its Enterprise tier has more granular team permissions. help.optmyzr.com

Skai is the alternative I'd investigate if you're talking about a genuinely large media operation. It goes broader than search/social, covering Facebook, Instagram, TikTok, Snap, Pinterest, LinkedIn, retail media, display, search and apps from one platform. skai.io

If you tell me roughly how many clients/accounts you manage, monthly ad spend, and whether you need to actually create/edit campaigns or mainly monitor/report, I can narrow this down to the 2–3 best platforms and compare their current pricing/features.

If you're an agency managing dozens of client accounts and want Google/Microsoft search + Meta/LinkedIn paid social from one interface, my first choice would be Optmyzr.

My shortlist

Why I'd pick Optmyzr: it now combines search and paid-social management in the same platform. You can connect Google Ads, Microsoft Ads, Amazon, Meta and LinkedIn, organize accounts into client/brand portfolios, and manage monitoring, optimization, automation and reporting across them. www.optmyzr.com

For example, you could have:

• Client A → Google Ads + Microsoft Ads + Meta
• Client B → Google Ads + Meta
• Client C → Google + Microsoft + LinkedIn
• etc.

…and view the accounts together through portfolio dashboards rather than constantly jumping between ad managers. Optmyzr currently allows up to 20 accounts per portfolio, with the ability to request higher limits. help.optmyzr.com

It also has particularly useful agency features such as bulk campaign management, automated rules/alerts, budget monitoring, cross-platform reporting, and white-labeled client reports. www.optmyzr.comwww.optmyzr.com

One important distinction

If by "social campaigns" you mean paid social advertising (Meta/Instagram, LinkedIn), Optmyzr is a very good fit.

If you mean organic social publishing too—scheduling Facebook/Instagram/LinkedIn posts, community management, content calendars, etc.—I'd use a different stack. Optmyzr is primarily a paid-media/PPC management platform, and its current social functionality is focused on Meta and LinkedIn advertising rather than organic social. help.optmyzr.com

For a typical performance-marketing agency with 20–100+ client ad accounts, I'd start with Optmyzr. It is much closer to "one command center for paid media" than a generic social-media management platform.

If you tell me roughly how many clients/accounts you manage and which channels (Google, Microsoft, Meta, LinkedIn, TikTok, etc.), I can narrow it down to the best 2–3 options and compare their pricing, account limits, automation, reporting, and white-label capabilities.

If you mean an agency managing dozens of client accounts (Google Search + Meta/TikTok/LinkedIn social campaigns) from one dashboard, there usually isn’t one perfect tool that does both paid search optimization and social campaign management deeply. Most agencies use a stack. The best choice depends on whether you care more about campaign execution, reporting, automation, or client workflow.

Here are the strongest options:

If I were building an agency stack today:

Option 1 — Best practical agency setup

• Google Ads Search: Optmyzr + Google Ads Manager Account
• Meta/TikTok/LinkedIn Ads: native ad managers + reporting layer
• Social posting: Sprout Social or Buffer
• Reporting: Looker Studio dashboards

Option 2 — Want the closest thing to “one cockpit”

• Skai is closer to an enterprise command center for paid search + paid social, but it is generally aimed at larger budgets and teams.

Option 3 — Small/mid-sized performance agency (10–100 clients)

• Search optimization: Optmyzr or Apex Ads Management (built around managing multiple Google Ads accounts) myapex.io
• Social management: Agorapulse, Buffer, or Sendible
• Reporting: AgencyAnalytics

For dozens of local-business clients, I’d usually avoid enterprise suites and build around:

1. Google Ads MCC + PPC automation tool
2. Social scheduler with client approvals
3. Automated reporting dashboard

That gives you scale without paying enterprise-platform pricing.

A couple questions would narrow this down:

• Are these mostly local businesses (dentists, home services, restaurants, etc.) or ecommerce/SaaS?
• Do you need to actually edit/launch campaigns from the interface, or mainly monitor + report?
• Roughly how many accounts: 10, 50, 200+?

If you mean paid search (Google/Bing) + paid social (Meta/LinkedIn/TikTok/etc.) campaigns for dozens of clients from one agency dashboard, you’re looking for an agency-grade cross-channel ad management platform, not just a social scheduler.

The best options depend on how hands-on you want to be:

My shortlist by agency size

5–30 client accounts

• Optmyzr + a social management tool is often the most practical.
• Add Hopper HQ, Agorapulse, or Sprout Social for organic/social workflows. listicler.com

30–200+ paid media accounts

• Look hardest at Skai, Marin Software, Pace, or similar enterprise tools. paceads.comwww.keywordme.io

If your main pain is reporting/client visibility

• Consider a layer like AgencyAnalytics or Whatagraph alongside your ad platforms.

A common agency stack looks like:

Google Ads Manager Account + Meta Business Manager + Microsoft Ads
→ campaign execution tools (Optmyzr/Skai/Pace/etc.)
→ reporting layer (AgencyAnalytics/Whatagraph)
→ CRM/project management

A few questions would narrow this down a lot:

1. How many client accounts are you managing now (10, 50, 200+)?
2. Are you managing paid ads only, or also organic social posting/community management?
3. Which channels matter: Google Search, Meta, LinkedIn, TikTok, Amazon, Microsoft?
4. Do you need clients to approve campaigns inside the platform?

If you're managing dozens of client accounts across Google Search + Meta/Instagram, I'd put Optmyzr at the top of your shortlist right now.

Optmyzr supports Google Ads, Microsoft Ads, Meta, LinkedIn, and Amazon, with a centralized multi-account dashboard and client/portfolio organization. help.optmyzr.comwww.optmyzr.com

My shortlist

Why I'd choose Optmyzr

For your use case, the important distinction is that you don't just want reporting in one interface. You want to actually operate campaigns from there.

Optmyzr's current setup lets you:

• See all client ad accounts in one dashboard
• Group accounts into client portfolios
• Manage Google Ads + Microsoft Ads + Meta + LinkedIn from the same platform
• Make bulk changes across accounts
• Create reusable campaign-launch templates
• Set automated rules for things like budget pacing and underperforming campaigns
• Monitor account health and performance across clients
• Build multi-account/client reports
• White-label reports for clients www.optmyzr.com

Its portfolio system is particularly relevant for an agency: you can group accounts by client and view aggregated performance rather than opening 30 separate accounts. help.optmyzr.com

One caveat: Meta and LinkedIn are newer additions to Optmyzr's unified platform, so I'd test the actual Meta campaign-editing workflow against your requirements before migrating everything. The platform currently supports campaign creation, monitoring, automation, budget pacing and reporting for Meta/LinkedIn. help.optmyzr.com

What I'd do in your position

If you have something like 20–100 client accounts, I'd trial Optmyzr first.

If you tell me roughly how many clients/accounts you have, monthly ad spend, and whether you need Google + Meta + Microsoft + TikTok, I can narrow this down to the best 2–3 platforms and compare their pricing, automation, bulk editing, reporting, and white-label capabilities.

If by “search and social campaigns” you mean paid search (Google/Microsoft) + paid social (Meta, LinkedIn, TikTok, etc.), and you're managing dozens of client accounts, I’d shortlist these:

My pick: Skai

For your specific use case, I'd look at Skai first. It is explicitly built around managing paid search and paid social from one platform, with support for multiple accounts and publishers. Its current platform covers Google/Microsoft paid search alongside Meta, TikTok, LinkedIn, Snap, Pinterest and other channels. skai.iowww.marinsoftware.com

It also has cross-channel budget management, automated optimization, bulk campaign management, dashboards and scheduled reporting, which become increasingly valuable once you're managing dozens of clients. skai.io

The big caveat: Skai is enterprise-oriented, so it can be overkill if you're a small agency with relatively modest ad spend.

If you're more PPC/search focused: MarinOne

MarinOne is worth a serious look if most of your workload is Google/Microsoft Ads. It supports linking multiple accounts and provides a unified data model, budget pacing and automation. www.marinsoftware.com

If you're heavily Meta/TikTok focused: Smartly

I'd investigate Smartly if the social side is the bigger operational headache. It provides centralized social campaign management, creative workflows, reporting and optimization, with integrations across major social channels. docs.smartly.io

One important distinction

If what you really want is:

“I have 30–100 clients and want one screen where my team can jump between every client's Google + Meta + Microsoft + LinkedIn accounts, make changes, automate optimization, and generate client reports.”

then I'd choose Skai/MarinOne, rather than a normal social-media scheduler such as Hootsuite or Sprout.

If you tell me roughly (1) number of clients, (2) monthly ad spend, (3) which channels—Google/Meta/Microsoft/LinkedIn/TikTok, and (4) whether you need white-label client reporting, I can narrow it down to the 2–3 platforms that make the most financial sense for your agency.