ChatGPT answers, unedited

If you mean one interface where an agency can manage dozens of clients’ Google Ads + Meta/social campaigns, I’d narrow it to these:

My picks

• marinsoftware.com — best fit for a multi-client performance agency

• Built specifically around agencies managing many advertiser accounts.
• One interface for campaign management across clients and publishers.
• Bulk editing, automated budget allocation, pacing, bidding, alerts, reporting, and cross-channel measurement.
• Marin explicitly supports hundreds/thousands of campaigns and flexible client-account structures. Marin Software Marin Software
• I'd start here if your priority is operational efficiency across 20–100+ client accounts.
• skai.io — best for a larger/more sophisticated agency

• Handles paid search and paid social from one platform, alongside retail media and other channels.
• Supports Google/search plus Meta, TikTok, LinkedIn, Pinterest, Snapchat and others.
• Strong forecasting, budget optimization, automation, reporting and cross-channel analytics. Skai Skai
• I'd choose this if you're managing substantial ad spend and need enterprise-grade optimization.

What I would not do

I wouldn't try to make a reporting dashboard such as Looker Studio your primary campaign-management interface. Those are excellent for seeing dozens of accounts, but you still end up jumping into Google Ads and Meta Ads Manager to actually make changes.

The distinction is important:

For your specific use case

If you're an agency with, say, 30–100 SMB clients, each running Google Search/PMax + Meta campaigns, I'd investigate Marin first. Its agency tooling is unusually aligned with exactly that problem: multiple client accounts, bulk changes, automated pacing/budget management, and cross-client reporting. Marin Software

If you tell me roughly how many clients you manage, average monthly ad spend per client, and whether you need Google + Meta only or also TikTok/LinkedIn, I can narrow this down to the 3 best options and what each will likely cost you.

If you mean one interface where an agency can manage dozens of clients across both Google/Search and Meta/Social, I’d shortlist these:

My pick: Optmyzr

For a typical agency managing dozens of client accounts, I'd start with Optmyzr. Its current All Accounts Dashboard can consolidate Google Ads, Microsoft Ads, Amazon, Yahoo, Meta and LinkedIn accounts, while its Portfolio system lets you group accounts by client and manage/report on them together. help.optmyzr.comhelp.optmyzr.com

More importantly, it isn't just a reporting dashboard. You can actually create/manage campaigns, make bulk changes, automate rules, monitor budgets and performance, and generate client reports across accounts. Its Social Campaign Manager supports portfolio-level Meta and LinkedIn campaign management. help.optmyzr.com

That makes the workflow something like:

Client A

• Google Ads
• Microsoft Ads
• Meta Ads
• LinkedIn Ads
• unified reporting
• automated alerts
• budget monitoring

…and then the same structure for Client B, C, D, etc.

One caveat: Optmyzr's Portfolio View currently allows up to 20 accounts per portfolio, and that feature is on Premium/Enterprise plans, so you'd want to check the pricing/account limits against your exact number of client accounts. help.optmyzr.comhelp.optmyzr.com

When I'd choose Marin instead

If you're talking about hundreds or thousands of accounts, I'd seriously evaluate Marin. It specifically advertises unlimited client accounts, cross-client reporting, bulk campaign management, automated workflows and management of campaigns across publishers from one interface. www.marinsoftware.com

What I would not do

I wouldn't use something like a social-media scheduling platform as the central system if your primary job is paid advertising. You want an actual paid-media management platform, because campaign creation, budgets, bids, search terms, optimization rules and account-level permissions matter much more than merely pulling reporting data together.

Bottom line:

• 10–100-ish client accounts → Optmyzr
• 100s/thousands + complex agency operation → Marin
• Large enterprise/holding-company operation → Skai

If you tell me roughly how many clients/accounts you have, monthly ad spend, and whether you need campaign creation or just reporting/optimization, I can narrow this down to the best 2–3 options and compare their pricing/features.

If you mean one interface where an agency can actually manage both Google Search/PPC and Meta/social campaigns across dozens of client accounts, the field narrows considerably.

My shortlist

The standout is Ambit. It explicitly positions itself as a unified media-buying console where agencies can report, edit, and launch campaigns across Google Ads, Microsoft Ads, and Meta, rather than merely pulling the data into a reporting dashboard. It also supports client profiles, account assignment, permissions, and cross-client views. Ambit

What I'd choose

If you're managing 20–100+ clients: I'd test Ambit first.

The important distinction is that a lot of "agency dashboards" are really reporting tools. For example, ClientPlug brings Meta and Google campaigns into one dashboard and is designed around monitoring/reporting, but it's not trying to replace the ad platforms for campaign execution. ClientPlug

For Google alone, Google's own Manager Accounts (MCC) remain extremely good: one login can manage multiple client accounts, create/manage campaigns, compare accounts, and run cross-account reports. Google Support Google Support

So I'd think about your stack like this:

Best "one operating system": Ambit
Best Google-only: Google Ads MCC
Best unified reporting/client dashboard: ClientPlug
Best enterprise search management: Search Ads 360

One caveat: social publishing (Instagram/Facebook/LinkedIn posts, content calendars, approvals, etc.) is a different category from paid social advertising. If by "social campaigns" you mean organic social plus paid ads, I'd use a different shortlist.

If you tell me roughly how many clients/accounts you have (e.g. 20, 50, 200) and whether you need campaign creation/editing vs. just reporting, I can narrow this down to the 2–3 best fits.

If you mean actually managing/optimizing dozens of clients’ Google Ads + Meta/TikTok/etc. campaigns from one interface, rather than just reporting on them, I’d narrow it to these:

1. Skai — my first choice if you're managing serious volume

Skai official site

Skai is specifically built around centralized paid advertising management. It supports paid search and paid social in one platform, with campaign management, bulk editing, budget management, optimization and cross-channel measurement. Skai says its platform can manage campaigns across 100+ publishers and retailers from one login. skai.io

For an agency managing dozens of accounts, that's much closer to what you're describing than a reporting platform.

It's particularly compelling if you want to:

• Manage Google/search + Meta/social together
• Make bulk changes across many campaigns
• Manage budgets and pacing centrally
• Apply optimization rules/automation
• Compare performance across channels
• Eventually add TikTok, LinkedIn, retail media, etc.

Downside: It's an enterprise-oriented product, so it can be overkill if you're running relatively small accounts and don't have substantial monthly ad spend.

2. AgencyAnalytics — excellent if "one interface" mostly means reporting

AgencyAnalytics official site

AgencyAnalytics is excellent for the agency operating layer: multiple clients, dashboards, reporting, white-labeling and pulling Google Ads, Meta Ads, TikTok, LinkedIn and other data sources into one place. It currently supports 85+ integrations. agencyanalytics.com

It also has a roll-up view allowing agencies to see key metrics across all client accounts at once. help.agencyanalytics.com

But there's an important distinction:

AgencyAnalytics = see/analyze/report on campaigns

Skai = manage/optimize campaigns

AgencyAnalytics itself even describes its Google Ads/Meta integrations in terms of dashboards, campaign analysis and reporting. agencyanalytics.com

What I'd choose for your situation

If you're building an agency around dozens of client accounts, I'd think about the stack like this:

Skai → campaign execution + optimization
AgencyAnalytics → client dashboards + reporting

If you want one platform only, I'd investigate Skai first.

If your main pain is "I'm logging into 30 Google/Meta accounts every month just to understand what's happening and produce reports", I'd choose AgencyAnalytics instead.

If you tell me roughly how many clients/accounts you have (e.g. 20, 50, 100+) and monthly ad spend, I can narrow this down to the 2–3 platforms that make the most financial sense and compare their pricing, bulk editing, automation, permissions, client access, Google Ads + Meta support, and white-labeling.

If you mean one interface for an agency managing dozens of clients across Google/Microsoft search + Meta/LinkedIn social, my first choice would be Optmyzr.

My shortlist

🥇 I'd pick Optmyzr

Optmyzr

It's unusually well suited to your use case because it has an All Accounts Dashboard that puts multiple client accounts into one view, with portfolio-level organization. It currently supports Google Ads, Microsoft Ads, Amazon Ads, Meta and LinkedIn. help.optmyzr.com

More importantly, it isn't just a reporting dashboard. You can actually use it for campaign management and automation—budget controls, rules, alerts, optimization, campaign launching, etc. www.optmyzr.com

For example, you could structure it:

Agency
→ Client A
→ Google Ads
→ Microsoft Ads
→ Meta

→ Client B
→ Google Ads
→ Meta

→ Client C
→ Google Ads
→ LinkedIn

…and monitor the whole book of business from the account/portfolio dashboard.

Optmyzr also has white-labeled reporting and automated client reports, which is a big deal once you're managing dozens of accounts. www.optmyzr.com

🥈 Marin

Marin Software

I'd look at Marin if your agency is particularly search/PPC-heavy and you're doing lots of bulk campaign construction and editing. Marin specifically supports managing client accounts in a unified interface, bulk edits, campaign launches, scheduling, cross-client reporting and automated alerts. www.marinsoftware.com

🥉 Skai

I'd consider Skai if you're operating at enterprise agency / very high ad-spend scale. It's more of an enterprise omnichannel platform than something I'd choose simply because I have 20–50 SMB clients. Optmyzr is likely a better fit for a conventional performance-marketing agency. www.optmyzr.com

One important distinction

If by "run campaigns" you mean actually create/edit/pause/scale campaigns, rather than simply reporting on them, I'd narrow the field considerably.

My recommendation: Optmyzr.

If you tell me roughly how many client accounts you manage (e.g. 20, 50, 100+), which platforms (Google, Microsoft, Meta, LinkedIn, TikTok), and whether they're mostly SMB/local businesses or larger advertisers, I can give you a much more specific recommendation—including which plan/software setup I'd use and the likely monthly cost.

If you mean actually managing campaigns—not just reporting on them—for dozens of client accounts, I’d shortlist these:

My pick: Skai

If your team is actively launching, editing, optimizing, budgeting and analyzing Google Search + Meta/Instagram campaigns across dozens of clients, Skai is the closest fit.

It centralizes paid search and paid social, including Google, Facebook/Instagram, TikTok, Pinterest, Snapchat, LinkedIn and other channels. It also supports bulk campaign management, bid/budget optimization and cross-channel reporting. skai.io

The big advantage is that you're not just creating a dashboard that reads data from the ad platforms—you can use it as an operational media-buying layer.

If you mainly want one agency dashboard: AgencyAnalytics

If what you really want is:

"I have 40 clients. I want to log in once and see all their Google Ads + Meta Ads + SEO + analytics, and automatically generate reports."

Then I'd choose AgencyAnalytics instead.

It supports multiple Google Ads and Meta Ads accounts, client-level organization, white-label dashboards, automated reporting and 85+ integrations. help.agencyanalytics.com

The important distinction is that AgencyAnalytics is primarily a reporting/monitoring layer, whereas Skai is much more of an advertising execution and optimization platform.

What I'd do for an agency

If you're running a typical performance-marketing agency with, say, 20–100+ SMB clients, I'd structure it:

Ad platforms → Skai → AgencyAnalytics/client portal

But if you want one tool only, I'd pick based on your actual workflow:

• Campaign operators spend their day inside the software: Skai
• Account managers need a unified view + automated client reporting: AgencyAnalytics
• Ecommerce/product-feed-heavy agency: Marpipe
• Mostly Google + Meta and SMB clients: I'd also consider whether the complexity/cost of Skai is justified before buying it.

One caveat: "one interface" doesn't necessarily mean one login to every underlying ad account. Permissions, ownership and platform-specific access still matter.

If you tell me roughly how many clients you have (e.g. 20/50/100), monthly ad spend, and whether you need to actually create/edit campaigns or just monitor/report them, I can narrow this down to the 3 best options with approximate pricing and pros/cons for your agency model.

If you mean paid search + paid social advertising—e.g. Google Ads/Microsoft Ads + Meta/LinkedIn/TikTok—and you need to operate dozens of client accounts from one interface, I’d shortlist these:

🥇 I'd start with Optmyzr

Optmyzr

It is unusually well suited to the "I have 30–100 client accounts and don't want to log into each one" problem. You can organize accounts into client portfolios, monitor them from centralized dashboards, make bulk changes, automate rules, and produce cross-account reports. It currently covers Google, Microsoft, Meta, LinkedIn and Amazon advertising. www.optmyzr.com

The particularly useful part for an agency is that you can have portfolio-level monitoring and automation rather than treating every client account independently. www.optmyzr.com

🥈 Marin

Marin Software

I'd look seriously at Marin if you're running a more sophisticated paid-media operation. It is designed around managing campaigns across publishers and clients from a unified interface, including bulk campaign creation/editing, budget management, automation and cross-client reporting. www.marinsoftware.com

🥉 Skai

Skai

Skai is the one I'd investigate if you're talking about large budgets, lots of channels, and enterprise clients. It can bring paid search, paid social, retail media and other channels into one platform, with management across 100+ publishers/retailers. skai.iowww.marinsoftware.com

For a typical SMB-focused agency, though, I'd expect Skai to be more platform than you need.

What I'd choose by agency size

5–20 clients:
Google MCC + Optmyzr. Simple, powerful, relatively manageable.

20–100 clients:
Optmyzr would be my first demo. Its multi-client portfolios, automation and reporting are directly aligned with this workflow. www.optmyzr.com

100+ clients / substantial media spend:
Demo Marin and Skai alongside Optmyzr. The additional enterprise workflow and cross-channel capabilities can start becoming worthwhile. skai.iowww.marinsoftware.com

Mostly Meta/TikTok/Instagram rather than Search:
I'd evaluate a social-first platform separately; Optmyzr has strong Meta/LinkedIn support, while Skai has broader paid-social coverage including Facebook, Instagram, TikTok, Snap, Pinterest and LinkedIn. skai.iowww.optmyzr.com

One important distinction: if by "social campaigns" you mean organic social publishing (posts, Reels, approvals, comments, calendars) rather than paid social ads, that's a different software category. You'd want something like Sprout Social/Agorapulse rather than an ad-management platform.

If you tell me roughly how many clients, monthly ad spend, and whether you run Google + Meta + LinkedIn + TikTok, I can narrow this to the 2–3 platforms I'd actually demo, including likely pricing and what each will save your team.

If you mean one interface to manage paid search (Google/Bing), paid social (Meta/LinkedIn/TikTok/etc.), reporting, and dozens of client accounts, you’re usually looking at an agency PPC + social ads management platform, not a simple social scheduler.

The best choice depends on your agency size and how much automation you want:

syntermedia.aiwww.keywordme.io

My shortlist by agency type

1. You manage 10–100+ SMB clients (local businesses, lead gen):

• Optmyzr for paid media operations
• AgencyAnalytics for client reporting
• A social scheduler such as Hopper HQ or Agorapulse for organic/social workflows

www.optmyzr.comlisticler.com

2. You want a true “mission control” dashboard:

• Look at platforms built specifically around multi-client ad management, such as Skai or newer cross-channel platforms that combine search/social execution and reporting. syntermedia.ai

3. You mainly run Google Ads + Meta Ads for local clients:

• Consider combining:
  • Google Ads Manager Accounts (free foundation)
  • Optmyzr or similar optimization layer
  • A reporting layer like AgencyAnalytics

syntermedia.aiwww.keywordme.io

Features I would prioritize for dozens of accounts

• Client-level workspaces (no accidental cross-client edits)
• Bulk campaign changes
• Budget pacing alerts
• Automated anomaly detection
• White-label reports
• Approval workflows
• Role permissions for staff
• Meta + Google + Microsoft Ads integrations
• Audit trails showing who changed what

A common mistake is buying a social media management tool and expecting it to handle paid ads well; many are excellent for posts, calendars, and approvals but weak for PPC optimization. www.optmyzr.comlisticler.com

If you tell me:

1. number of clients (10, 50, 200+),
2. monthly ad spend managed, and
3. channels (Google only vs Google + Meta + LinkedIn + TikTok),

I can narrow this to a top 2–3 stack.

If you mean one interface for managing dozens of clients across Google Search + Meta/Facebook/Instagram (and ideally Microsoft Ads/LinkedIn), I’d shortlist these:

My pick: Optmyzr

For dozens of client accounts, I'd start with Optmyzr. It lets you organize accounts into client portfolios and manage Google Ads, Microsoft Ads, Amazon Ads, Meta and LinkedIn from a centralized environment. It also provides cross-account reporting, budget monitoring, alerts, bulk changes and automation. www.optmyzr.com

The particularly useful part for an agency is that you can treat each client's accounts as a portfolio rather than constantly jumping between individual ad-manager interfaces. Optmyzr's current Portfolio View supports grouping accounts across platforms and aggregating performance. help.optmyzr.com

When I'd choose Marin instead

Marin becomes particularly interesting if you're heavily focused on paid search and managing a very large number of accounts. It offers unified grids for editing campaigns across publishers, bulk campaign creation/editing, automated workflows, cross-client reporting, and says its agency setup supports an unlimited number of client accounts. www.marinsoftware.com

So I'd roughly think:

• 20–100+ clients, Google + Meta: Optmyzr
• Hundreds/thousands of search accounts and sophisticated automation: Marin
• Large enterprise media operation with lots of channels/data: Skai
• Primarily Google Ads: you may not need an additional platform at all; Google Ads Manager accounts + scripts/automation can be more economical.

One important distinction: "one dashboard" isn't necessarily "one campaign editor." Some platforms are excellent for unified reporting, monitoring and optimization but still have limitations on exactly which campaign-building operations you can perform across every network.

If you tell me roughly how many clients you have, monthly ad spend, and whether you run Google + Meta + Microsoft, I can narrow this down to the best 2–3 options and what I'd actually buy for your agency.

If you mean one interface for an agency managing dozens of clients across Google/Microsoft search plus Meta/LinkedIn social, my first choice would be Optmyzr.

My shortlist

Why I'd pick Optmyzr: it now has an All Accounts Dashboard that consolidates Google Ads, Microsoft Ads, Amazon, Yahoo Japan, Meta and LinkedIn, with client/brand portfolios for grouping accounts. help.optmyzr.comhelp.optmyzr.com

More importantly, it isn't just a reporting dashboard. You can do things like bulk campaign changes, budget management, automation/rules, alerts, campaign launching and cross-platform reporting. Its social tools specifically support managing multiple Meta and LinkedIn client accounts from one dashboard. www.optmyzr.com

For example, you could structure it:

Client A

• Google Ads
• Microsoft Ads
• Meta Ads
• LinkedIn Ads

Client B

• Google Ads
• Meta Ads

…and monitor them as separate portfolios while still having an agency-wide view.

One caveat: Optmyzr's portfolio-level functionality is on Premium/Enterprise, and its Enterprise tier has more granular team permissions. help.optmyzr.com

Skai is the alternative I'd investigate if you're talking about a genuinely large media operation. It goes broader than search/social, covering Facebook, Instagram, TikTok, Snap, Pinterest, LinkedIn, retail media, display, search and apps from one platform. skai.io

If you tell me roughly how many clients/accounts you manage, monthly ad spend, and whether you need to actually create/edit campaigns or mainly monitor/report, I can narrow this down to the 2–3 best platforms and compare their current pricing/features.

If you're an agency managing dozens of client accounts and want Google/Microsoft search + Meta/LinkedIn paid social from one interface, my first choice would be Optmyzr.

My shortlist

Why I'd pick Optmyzr: it now combines search and paid-social management in the same platform. You can connect Google Ads, Microsoft Ads, Amazon, Meta and LinkedIn, organize accounts into client/brand portfolios, and manage monitoring, optimization, automation and reporting across them. www.optmyzr.com

For example, you could have:

• Client A → Google Ads + Microsoft Ads + Meta
• Client B → Google Ads + Meta
• Client C → Google + Microsoft + LinkedIn
• etc.

…and view the accounts together through portfolio dashboards rather than constantly jumping between ad managers. Optmyzr currently allows up to 20 accounts per portfolio, with the ability to request higher limits. help.optmyzr.com

It also has particularly useful agency features such as bulk campaign management, automated rules/alerts, budget monitoring, cross-platform reporting, and white-labeled client reports. www.optmyzr.comwww.optmyzr.com

One important distinction

If by "social campaigns" you mean paid social advertising (Meta/Instagram, LinkedIn), Optmyzr is a very good fit.

If you mean organic social publishing too—scheduling Facebook/Instagram/LinkedIn posts, community management, content calendars, etc.—I'd use a different stack. Optmyzr is primarily a paid-media/PPC management platform, and its current social functionality is focused on Meta and LinkedIn advertising rather than organic social. help.optmyzr.com

For a typical performance-marketing agency with 20–100+ client ad accounts, I'd start with Optmyzr. It is much closer to "one command center for paid media" than a generic social-media management platform.

If you tell me roughly how many clients/accounts you manage and which channels (Google, Microsoft, Meta, LinkedIn, TikTok, etc.), I can narrow it down to the best 2–3 options and compare their pricing, account limits, automation, reporting, and white-label capabilities.

If you mean an agency managing dozens of client accounts (Google Search + Meta/TikTok/LinkedIn social campaigns) from one dashboard, there usually isn’t one perfect tool that does both paid search optimization and social campaign management deeply. Most agencies use a stack. The best choice depends on whether you care more about campaign execution, reporting, automation, or client workflow.

Here are the strongest options:

If I were building an agency stack today:

Option 1 — Best practical agency setup

• Google Ads Search: Optmyzr + Google Ads Manager Account
• Meta/TikTok/LinkedIn Ads: native ad managers + reporting layer
• Social posting: Sprout Social or Buffer
• Reporting: Looker Studio dashboards

Option 2 — Want the closest thing to “one cockpit”

• Skai is closer to an enterprise command center for paid search + paid social, but it is generally aimed at larger budgets and teams.

Option 3 — Small/mid-sized performance agency (10–100 clients)

• Search optimization: Optmyzr or Apex Ads Management (built around managing multiple Google Ads accounts) myapex.io
• Social management: Agorapulse, Buffer, or Sendible
• Reporting: AgencyAnalytics

For dozens of local-business clients, I’d usually avoid enterprise suites and build around:

1. Google Ads MCC + PPC automation tool
2. Social scheduler with client approvals
3. Automated reporting dashboard

That gives you scale without paying enterprise-platform pricing.

A couple questions would narrow this down:

• Are these mostly local businesses (dentists, home services, restaurants, etc.) or ecommerce/SaaS?
• Do you need to actually edit/launch campaigns from the interface, or mainly monitor + report?
• Roughly how many accounts: 10, 50, 200+?

If you mean paid search (Google/Bing) + paid social (Meta/LinkedIn/TikTok/etc.) campaigns for dozens of clients from one agency dashboard, you’re looking for an agency-grade cross-channel ad management platform, not just a social scheduler.

The best options depend on how hands-on you want to be:

My shortlist by agency size

5–30 client accounts

• Optmyzr + a social management tool is often the most practical.
• Add Hopper HQ, Agorapulse, or Sprout Social for organic/social workflows. listicler.com

30–200+ paid media accounts

• Look hardest at Skai, Marin Software, Pace, or similar enterprise tools. paceads.comwww.keywordme.io

If your main pain is reporting/client visibility

• Consider a layer like AgencyAnalytics or Whatagraph alongside your ad platforms.

A common agency stack looks like:

Google Ads Manager Account + Meta Business Manager + Microsoft Ads
→ campaign execution tools (Optmyzr/Skai/Pace/etc.)
→ reporting layer (AgencyAnalytics/Whatagraph)
→ CRM/project management

A few questions would narrow this down a lot:

1. How many client accounts are you managing now (10, 50, 200+)?
2. Are you managing paid ads only, or also organic social posting/community management?
3. Which channels matter: Google Search, Meta, LinkedIn, TikTok, Amazon, Microsoft?
4. Do you need clients to approve campaigns inside the platform?

If you're managing dozens of client accounts across Google Search + Meta/Instagram, I'd put Optmyzr at the top of your shortlist right now.

Optmyzr supports Google Ads, Microsoft Ads, Meta, LinkedIn, and Amazon, with a centralized multi-account dashboard and client/portfolio organization. help.optmyzr.comwww.optmyzr.com

My shortlist

Why I'd choose Optmyzr

For your use case, the important distinction is that you don't just want reporting in one interface. You want to actually operate campaigns from there.

Optmyzr's current setup lets you:

• See all client ad accounts in one dashboard
• Group accounts into client portfolios
• Manage Google Ads + Microsoft Ads + Meta + LinkedIn from the same platform
• Make bulk changes across accounts
• Create reusable campaign-launch templates
• Set automated rules for things like budget pacing and underperforming campaigns
• Monitor account health and performance across clients
• Build multi-account/client reports
• White-label reports for clients www.optmyzr.com

Its portfolio system is particularly relevant for an agency: you can group accounts by client and view aggregated performance rather than opening 30 separate accounts. help.optmyzr.com

One caveat: Meta and LinkedIn are newer additions to Optmyzr's unified platform, so I'd test the actual Meta campaign-editing workflow against your requirements before migrating everything. The platform currently supports campaign creation, monitoring, automation, budget pacing and reporting for Meta/LinkedIn. help.optmyzr.com

What I'd do in your position

If you have something like 20–100 client accounts, I'd trial Optmyzr first.

If you tell me roughly how many clients/accounts you have, monthly ad spend, and whether you need Google + Meta + Microsoft + TikTok, I can narrow this down to the best 2–3 platforms and compare their pricing, automation, bulk editing, reporting, and white-label capabilities.

If by “search and social campaigns” you mean paid search (Google/Microsoft) + paid social (Meta, LinkedIn, TikTok, etc.), and you're managing dozens of client accounts, I’d shortlist these:

My pick: Skai

For your specific use case, I'd look at Skai first. It is explicitly built around managing paid search and paid social from one platform, with support for multiple accounts and publishers. Its current platform covers Google/Microsoft paid search alongside Meta, TikTok, LinkedIn, Snap, Pinterest and other channels. skai.iowww.marinsoftware.com

It also has cross-channel budget management, automated optimization, bulk campaign management, dashboards and scheduled reporting, which become increasingly valuable once you're managing dozens of clients. skai.io

The big caveat: Skai is enterprise-oriented, so it can be overkill if you're a small agency with relatively modest ad spend.

If you're more PPC/search focused: MarinOne

MarinOne is worth a serious look if most of your workload is Google/Microsoft Ads. It supports linking multiple accounts and provides a unified data model, budget pacing and automation. www.marinsoftware.com

If you're heavily Meta/TikTok focused: Smartly

I'd investigate Smartly if the social side is the bigger operational headache. It provides centralized social campaign management, creative workflows, reporting and optimization, with integrations across major social channels. docs.smartly.io

One important distinction

If what you really want is:

“I have 30–100 clients and want one screen where my team can jump between every client's Google + Meta + Microsoft + LinkedIn accounts, make changes, automate optimization, and generate client reports.”

then I'd choose Skai/MarinOne, rather than a normal social-media scheduler such as Hootsuite or Sprout.

If you tell me roughly (1) number of clients, (2) monthly ad spend, (3) which channels—Google/Meta/Microsoft/LinkedIn/TikTok, and (4) whether you need white-label client reporting, I can narrow it down to the 2–3 platforms that make the most financial sense for your agency.