ChatGPT answers, unedited

If your main goal is auditing account-level settings and finding wasted spend, I’d shortlist Optmyzr and Adalysis.

My take

1. Optmyzr — strongest all-around audit + budget control

It specifically audits:

• Negative-keyword gaps and conflicting negatives
• Campaigns losing impression share due to budget
• Ad counts/structure and various campaign settings
• Keyword/match-type issues
• Account-level budget and configuration issues Optmyzr Help Center Optmyzr Help Center
• Budget pacing, including under/over-pacing alerts and projections Optmyzr Help Center Optmyzr Google Ads Optimization
• Search-term/n-gram analysis for finding waste and negative-keyword opportunities Optmyzr Help Center

optmyzr.com

2. Adalysis — particularly good if auditing is the primary job

Adalysis runs 100+ customizable checks daily, prioritizes problems by urgency, and covers account structure, wasted spend, search terms, keywords, ads, etc. Adalysis Adalysis Its search-term tooling explicitly analyzes queries against existing negatives and surfaces actionable terms. Adalysis Docs

adalysis.com

For your specific use case

If you're managing Google Ads accounts and want one system that goes beyond auditing into budget pacing and ongoing optimization, I'd start with Optmyzr. If you primarily want a daily “tell me what's wrong with this account” audit engine, I'd also trial Adalysis.

One caveat: ad rotation specifically is less about finding a single “bad setting” and more about whether the current serving/testing configuration makes sense for the campaign type. I'd include that as a custom audit criterion rather than choosing a platform solely on that feature.

If you mean PPC account auditing, especially Google Ads, Optmyzr is a strong fit for exactly those checks.

• Ad settings: audits ad counts/duplication and other ad-structure issues. Optmyzr Help
• Negative keywords: identifies campaigns with no negatives, counts negatives, and flags conflicting negative keywords that can block relevant traffic. Optmyzr Help
• Budget waste/pacing: its budget tools calculate pacing against a target monthly budget and can trigger alerts or budget actions. Optmyzr Help
• Recurring audits: you can customize checks and schedule them weekly/monthly, rather than doing a one-off audit. Optmyzr Help
• Multi-platform: Optmyzr supports audits for Google Ads, Microsoft Ads, and Amazon Ads, which is useful if you're managing more than Google. Optmyzr Help

One caveat: if by “ad rotation” you specifically mean auditing the ad-rotation setting itself (e.g., optimized vs. rotate evenly), I'd verify that particular check before choosing a platform—the broader Optmyzr audit is stronger on account structure, negatives, spend and performance than on that one setting.

optmyzr.com

If you tell me whether you're auditing Google Ads, Microsoft Ads, or both, I can give you a short comparison of Optmyzr vs. Adalysis vs. native platform tools specifically for finding wasted spend.

For the specific job you described—account-level waste auditing across ad rotation, negatives, and budget pacing—I’d look first at optmyzr.com.

Why it fits:

• Account audits: customizable audits cover account structure, ads, keywords, campaigns, and settings. Optmyzr Google Ads Optimization Optmyzr Help Center
• Negative keywords: it checks campaigns with no negatives, negative-keyword counts, and conflicting negatives that can block valuable traffic. Optmyzr Help Center
• Ad setup: audits include things such as too few/many ads, duplicate ads, and other ad-structure issues. Optmyzr Help Center
• Budget pacing: it has dedicated budget monitors, spend projections, alerts, automated pacing, and budget reallocation across Google Ads, Microsoft Ads and other platforms. Optmyzr Help Center Optmyzr Google Ads Optimization
• Waste detection: it can identify expensive keywords, non-converting queries, and other spend that can be excluded according to rules you define. Optmyzr Google Ads Optimization
• Multi-account: its dashboard consolidates Google, Microsoft, Amazon, Meta and LinkedIn accounts, which is useful if you're auditing an agency portfolio rather than one account. Optmyzr Help Center

How I'd structure the audit

One caveat: don't treat an automated audit score as a definition of “waste.” Optmyzr's scoring is based on configurable checks, so I'd use the audit to surface exceptions and then validate them against conversion quality, margins, and business targets. Optmyzr Help Center

If you're Google Ads-only and managing a small number of accounts, native Google Ads plus a well-built audit script can cover a lot. If you're auditing dozens of accounts or multiple ad platforms, Optmyzr is much closer to the workflow you're describing. Optmyzr Help Center

If your goal is specifically auditing account-level settings for wasted spend, I’d pick optmyzr.com.

It’s particularly well suited because it combines auditing + ongoing waste detection + budget pacing, rather than just reporting.

• Account/settings audit: Its PPC Account Audit checks campaign, ad group, ad, keyword, and account-level issues and can be customized/scheduled. Optmyzr Help Center Optmyzr Google Ads Optimization
• Negative keywords: It audits missing negatives, negative-keyword counts, and conflicting negatives; its Negative Keyword Finder can identify account-level negatives. Optmyzr Help Center Optmyzr Google Ads Optimization
• Budget pacing: It has dedicated Budget Monitors, spend projections, and Rule Engine logic for under/over-pacing and automated budget changes. Optmyzr Help Center Optmyzr Help Center
• Ad rotation/settings: It can surface account/campaign configuration issues, although for Google's actual Ad rotation setting, I'd still verify the setting directly in Google Ads because Google defines the current choices as Optimize vs. Do not optimize. Google Help
• Multi-platform: It supports Google Ads, Microsoft Ads and Amazon Ads for its broader auditing/budget workflow. Optmyzr Help Center

My ranking

1. Optmyzr — best overall for the audit you described.
2. Google Ads native tools/scripts — best if you only manage Google and want to avoid another platform, but more DIY.
3. Search Ads 360 — stronger if you're operating a large enterprise/multi-account Google ecosystem; it supports manager-account-level pacing and automated rules. Google Help

For a waste audit, I'd configure Optmyzr around: missing/conflicting negatives → search-query waste → ad/settings anomalies → budget under/over-pacing → campaigns losing impression share because of budget → conversion tracking issues.

If you tell me Google Ads only vs. Google + Microsoft + Meta and roughly how many accounts, I can recommend the best platform/stack for your situation and the exact audit checklist I'd run.

If your goal is specifically to audit account-level PPC settings for waste, my top pick is Optmyzr.

optmyzr.com

Why Optmyzr fits your use case

• Negative keywords: audits missing negatives, negative-keyword counts, and conflicts where negatives can block valuable traffic. Optmyzr Help Center Optmyzr Help Center
• Ad setup: audits ad counts, duplicates, duplicate headlines/descriptions, legacy ads, and other structural issues. Optmyzr Help Center
• Budget waste/pacing: provides account-level budget pacing, alerts, and rules for reallocating or controlling budgets. Optmyzr Help Center Optmyzr Help Center
• Account-level auditing: you can create custom audit checks and thresholds, score accounts, and schedule recurring audits. Optmyzr Help Center Optmyzr Help Center
• Multi-platform: it can consolidate Google Ads, Microsoft Ads, Amazon Ads, Meta, LinkedIn, and Yahoo Japan accounts in its dashboard. Optmyzr Help Center

One caveat: if by “ad rotation” you mean specifically auditing the Google Ads ad rotation setting itself, I wouldn't choose a platform solely on that criterion. I'd combine Optmyzr with a small Google Ads Script/custom check for settings that aren't covered by its standard audit. Google explicitly supports scripts for account-wide monitoring and customized reporting. Google Help

My ranking

1. Optmyzr — best overall for a repeatable waste + settings + budget audit.
2. Google Ads Scripts — best if you want a highly customized, inexpensive audit of every setting.
3. Google Ads native recommendations/audits — useful baseline, but less suitable as an independent waste-audit system.

If you're auditing Google Ads accounts specifically, I can also give you a 20–30 point waste-audit checklist covering ad rotation, search terms, negatives, budgets, PMax, match types, location settings, bidding, and conversion tracking.

If your goal is specifically finding wasted spend caused by account-level configuration, I’d shortlist Optmyzr and Adalysis, with Optmyzr as my first choice for a broad account audit.

My pick: Optmyzr

Optmyzr is particularly strong for the combination you mentioned:

• Account-level audits: configurable checks across campaigns, ad groups, ads, and keywords, with an overall health score. Optmyzr Google Ads Optimization Optmyzr Help Center
• Negative keywords: identifies missing negatives and conflicting negative/positive keywords, including shared negative lists. Optmyzr Help Center Optmyzr Help Center
• Budget pacing: tracks monthly budgets and flags under/over-pacing. Optmyzr Help Center Optmyzr Help Center
• Ad/settings hygiene: its audit framework can surface structural and configuration problems rather than just reporting CPA/ROAS.
• Recurring audits: you can customize checks and schedule them weekly/monthly, which is useful if you're auditing multiple accounts. Optmyzr Help Center

optmyzr.com

Strong alternative: Adalysis

Adalysis may actually be better if your primary objective is continuous waste detection rather than a one-time account audit.

It has 100+ automated audit checks, including negative-keyword conflicts, negative-keyword suggestions, duplicate search terms, underperforming keywords/ads, and other waste signals. Adalysis Adalysis Docs

Its budget tooling is also unusually deep: pacing, projected spend, over/under-spend alerts, budget-limited campaigns, and automated budget adjustments. Adalysis Adalysis Docs

adalysis.com

Quick decision

For your exact wording — “audit account-level settings like ad rotation, negative keywords and budget pacing for waste” — I'd start with Optmyzr, then test Adalysis against the same account. One important caveat: these platforms are strongest for detecting configuration/performance problems; I'd still have a human validate whether a flagged setting is actually wasteful before automatically changing it.

If you tell me whether this is Google Ads, Microsoft Ads, or both, I can give you a more specific recommendation and the exact audit checks I'd configure.

If your goal is auditing account-level waste—especially ad rotation/settings, negative-keyword coverage/conflicts, and budget pacing—my top pick is optmyzr.com.

Why it fits particularly well:

• Account audits: Optmyzr's PPC Account Audit checks account structure, settings, ads, keywords, and configurable best-practice issues. Optmyzr Google Ads Optimization Optmyzr Google Ads Optimization
• Negative keywords: It flags campaigns without negatives, counts negative keywords, and identifies conflicting negatives that can block valuable traffic. Optmyzr Help Center
• Budget pacing: Its Budget Monitors track under/over-pacing, provide alerts, and can optionally auto-adjust budgets. Spend Projection and budget reallocation add another layer for identifying inefficient allocation. Optmyzr Help Center Optmyzr Help Center
• Ad settings/rotation: Its audits cover ad counts, duplicates, ad types and other ad-level structural issues, making it useful for detecting account configuration problems rather than just looking at performance KPIs. Optmyzr Help Center
• Multi-account: If you're auditing an agency portfolio, it can consolidate Google, Microsoft, Amazon, Meta and LinkedIn accounts into one dashboard. Optmyzr Help Center

My shortlist

For the exact three things you mentioned, I'd choose Optmyzr. It is unusually strong because it combines diagnosis → quantify waste → recommend/fix → monitor afterward, rather than being just an audit report. Optmyzr Help Center Optmyzr Help Center

If you're specifically auditing Google Ads, I can also give you a 10-point waste audit checklist (including ad rotation, negatives, search-term leakage, budgets, bidding, locations, networks, and conversion settings) that you can run in Optmyzr or manually.

If you mean Google Ads / Microsoft Ads account-level audits focused on waste (ad rotation settings, negative keyword hygiene, budget pacing, search-term leakage, etc.), the best platform depends on whether you want a one-time audit, ongoing monitoring, or agency-scale automation.

Best overall picks

PPC.io Keyword Ninja## My shortlist by use case

1. “Find where money is leaking and tell me what to fix”

Pick: Optmyzr or Opteo

Look for:

• Search terms with spend but no conversions
• Missing negative keywords
• Keyword conflicts (negative blocking winners)
• Poor match-type expansion
• Campaigns overspending vs. contribution
• Budget-limited winners
• Poor ad rotation/testing practices

Opteo is particularly strong for ongoing Google Ads recommendations, while Optmyzr is better when you manage many accounts or need repeatable workflows. PPC.io

2. “I want a weekly/monthly account audit report”

Pick: TrueClicks or a dedicated audit tool

Good for:

• Account hygiene checks
• Settings reviews
• Tracking checks
• Structural issues

A read-only audit tool can be safer if you do not want software making changes. Keyword Ninja

3. “I want automated budget pacing and waste prevention”

Pick: Pace

It focuses on:

• Budget pacing
• Search-term waste detection
• Negative keyword opportunities
• Anomaly detection
• Account change history

Pace Ads### 4. “My biggest problem is ad testing / rotation”

Pick: Adalysis

Useful when the question is:

• Are my RSAs actually improving?
• Which headlines/descriptions are winners?
• Are tests statistically valid?
• Is Google favoring bad variants?

SalesTrig## If I were auditing a $10k–$500k/month Google Ads account, I’d prioritize:

1. Optmyzr — if managing multiple accounts or wanting automation
2. Opteo — if one team owns a few Google Ads accounts
3. Adalysis — if creative testing is the bottleneck
4. Pace — if budget control and daily optimization are the pain points

For a pure waste audit checklist, make sure the tool can inspect:

• Search terms → negatives
• Negative keyword conflicts
• Broad match leakage
• Ad rotation setting
• Campaign budget share vs. conversion share
• Limited-by-budget campaigns
• Impression share lost to budget
• Location/device/hour waste
• Conversion action quality
• Duplicate keywords across campaigns

Those checks matter more than the “AI” label on the product. Surf Analytics

If you tell me Google Ads only vs. Google + Meta, monthly spend, and whether you want recommendations or auto-changes, I can narrow this to 1–2 platforms.

If you mean Google Ads account-level hygiene + waste detection, my top pick is optmyzr.com.

It’s particularly strong for the exact checks you mentioned:

• Ad settings/rotation & structure: its account audits check ads, campaign structure, RSA setup, feature adoption, and other configuration issues. Optmyzr Help Center Optmyzr Help Center
• Negative keywords: it specifically audits campaigns with no negatives, negative-keyword counts, and conflicting negatives that can accidentally block valuable traffic. Optmyzr Help Center
• Budget pacing: it can track monthly budget targets, pacing, required daily spend, and overspend/underspend alerts. Optmyzr Help Center Optmyzr Help Center
• Waste identification: its audits cover underperforming keywords/search terms and other structural issues, while its optimization tools can quantify potential wasted spend before changes. Optmyzr Google Ads Optimization Optmyzr Google Ads Optimization
• Repeatability: you can customize audit checks and schedule them, rather than doing a manual account review every month. Optmyzr Help Center

Runner-up: Adalysis

adalysis.com is excellent if your primary goal is finding wasted spend and monitoring Google Ads performance, with 100+ prebuilt alerts plus custom account/campaign checks. Adalysis

My ranking for your use case:

1. Optmyzr — best all-around account audit + ongoing budget/optimization controls.
2. Adalysis — excellent for granular Google Ads auditing, alerts, and ad testing.
3. Native Google Ads — useful baseline, but much more manual for systematic cross-account hygiene.

If you're managing multiple client accounts, I'd lean even more strongly toward Optmyzr because its dashboard can consolidate accounts and show health, budget pacing, and optimization signals across platforms. Optmyzr Help Center

If you tell me whether this is Google Ads only, Google + Microsoft, or an agency with many accounts, I can narrow it down further and compare pricing/workflow.

If your goal is specifically to find account-level waste and configuration problems, my top pick is Optmyzr.

optmyzr.com

Why Optmyzr fits

• Account-level audits: It grades account health and lets you customize the checks and thresholds. Optmyzr Google Ads Optimization Optmyzr Help Center
• Negative keywords: It can flag campaigns with no negatives, count negatives, and identify conflicting negatives that block desirable traffic. Optmyzr Help Center
• Budget waste/pacing: It monitors monthly budget pacing and can identify campaigns losing impression share because of budget constraints. Optmyzr Help Center Optmyzr Help Center
• Broader waste detection: It can surface expensive/low-performing keywords, non-converting queries, unwanted placements, and opportunities to reallocate budget. Optmyzr Google Ads Optimization
• Ongoing monitoring: Audits can be scheduled, rather than being a one-off spreadsheet exercise. Optmyzr Help Center

One caveat: ad rotation is more platform-specific than negatives/budget pacing, so I wouldn't choose a tool solely on that criterion. For a broader Google Ads/Microsoft Ads "where is money leaking?" audit, Optmyzr is the strongest fit.

If you're choosing between Optmyzr vs. Adalysis vs. Google Ads native tools, I can give you a side-by-side specifically for waste detection, account-level settings, negative keywords, pacing, and automation.

If your goal is specifically finding account-level waste from settings, negatives, ad rotation/testing, and budget pacing, I’d shortlist these:

1. optmyzr.com — best overall

• Strongest fit if you want a full account audit + ongoing monitoring + remediation.
• Its PPC Account Audit covers account/campaign settings, ads, keywords, negative keywords, targeting, conversion tracking, and performance. Optmyzr Help Center Optmyzr Google Ads Optimization
• Budget Monitors can flag over/under-pacing and optionally automate budget changes or pauses. Optmyzr Help Center
• Particularly good if you're managing multiple Google/Microsoft accounts or other channels. Optmyzr Help Center
• adalysis.com — best for granular Google/Microsoft auditing

• Excellent if the primary job is "find everything that's leaking money."
• Runs 100+ customizable daily audits, including wasted-spend alerts and negative/search-term analysis, with prioritized issues and cross-account views. Adalysis
• Its budget tools specifically cover pacing/run rates, while its keyword tooling handles negative-list conflicts and search-term waste. Adalysis
• I'd favor it over Optmyzr if ad testing + continuous PPC auditing are your core requirements. Optmyzr Google Ads Optimization

My pick

Optmyzr if you want a broader PPC operations/audit platform.

Adalysis if you're primarily a Google/Microsoft Ads specialist and want the deepest automated audit/testing workflow.

For the exact checks you mentioned, I'd build the audit around:

• Ad rotation / ad-count / RSA testing configuration
• Missing or conflicting negative keywords
• Search terms generating spend without conversions
• Budget pacing vs. monthly target
• Campaigns losing impression share to budget
• Campaigns overspending relative to performance
• Location/network/device settings creating waste
• Shared/account-level negative lists
• Duplicate/cannibalizing keywords
• Conversion tracking/settings that can make optimization decisions unreliable

Optmyzr explicitly audits negative-keyword coverage, negative conflicts, and campaigns losing impression share to budget, while its budget tooling handles ongoing pacing. Optmyzr Help Center Optmyzr Help Center

If I had to choose one for a $50k–$500k/month Google Ads account where the objective is reducing waste, I'd start with Optmyzr.

If your goal is account-level waste auditing—especially ad rotation, negative keywords, budget pacing, and ongoing monitoring—I’d shortlist these:

1. optmyzr.com — best overall

• Strongest choice if you manage multiple Google/Microsoft/Amazon/Meta/LinkedIn accounts.
• Its PPC audits check account structure, negative keywords, conflicts, settings, etc. Optmyzr Google Ads Optimization Optmyzr Help Center
• Particularly good for budget pacing, spend forecasting, reallocations, and automated budget controls. Optmyzr Help Center
• Better if you want the audit to lead directly into automated fixes, not just a list of problems.
• adalysis.com — best for pure Google/Microsoft auditing

• Probably my pick if audit depth is the #1 requirement.
• It runs 100+ customizable checks daily, prioritizes issues, and can alert via email/Slack. Adalysis
• Particularly strong for ad testing/rotation, wasted spend alerts, and continuous compliance monitoring.
• Its budget tooling is also quite mature. Adalysis
• Native Google Ads + scripts — best if you want cheap/custom

• Good for a technically capable team, but you'll be building the audit logic yourself.
• I'd use this when you have unusual account-level rules that commercial platforms don't capture.

My recommendation

For the specific use case you described, I'd go:

Adalysis → if you're primarily auditing Google/Microsoft Ads and want systematic checks for waste.

Optmyzr → if you're managing multiple platforms/accounts or want the audit connected to budget pacing, automation, and remediation.

For example, an ideal waste audit should flag things like:

• Ad groups/campaigns with inappropriate or inefficient ad rotation/testing settings
• Search terms spending above a threshold without conversions
• Missing or conflicting negative keywords
• Duplicate/cross-matching negatives
• Campaigns consistently under- or over-pacing
• Budgets concentrated in low-ROAS campaigns
• Sudden spend spikes
• Campaigns hitting budget limits despite poor efficiency
• Settings that differ from your account-wide SOP
• Changes that caused a subsequent increase in spend

Optmyzr explicitly supports negative-keyword audits and budget-pacing/forecasting, while Adalysis emphasizes continuous automated auditing and prioritized waste alerts. Optmyzr Help Center Optmyzr Help Center Adalysis

If you tell me whether you're auditing Google Ads, Microsoft Ads, or both, I can give you a tighter comparison of Optmyzr vs. Adalysis specifically for account-level waste detection.

Optmyzr explicitly supports negative-keyword audits and budget-pacing/forecasting, while Adalysis emphasizes continuous automated auditing and prioritized waste alerts. Optmyzr Help Center Optmyzr Help Center Adalysis

If you tell me whether you're auditing Google Ads, Microsoft Ads, or both, I can give you a tighter comparison of Optmyzr vs. Adalysis specifically for account-level waste detection.

If your goal is specifically account-level waste auditing—ad rotation/settings, negative keywords, budget pacing, and finding money leaking out of the account—I’d shortlist Optmyzr and Adalysis, with Optmyzr as my first choice.

My pick: optmyzr.com

It’s particularly strong for an ongoing audit/optimization workflow:

• Account-level audits: customizable checks, scoring, recurring audits, and historical trends. Optmyzr Help Center Optmyzr Help Center
• Negative keywords: its Negative Keyword Finder analyzes search terms for irrelevant/non-performing themes, while also checking negative-keyword conflicts. Optmyzr Help Center Optmyzr Help Center
• Budget pacing: tracks monthly budget and under/over-pacing, plus anomaly alerts for spend and performance. Optmyzr Help Center
• Ad/settings hygiene: audits ad-group/ad configuration and other account-structure issues rather than just reporting on performance. Optmyzr Help Center
• It supports Google Ads, Microsoft Ads, and Amazon Ads, which is useful if you're auditing multiple platforms. Optmyzr Help Center

Strong alternative: adalysis.com

I'd choose Adalysis if your priority is Google Ads-specific monitoring and granular alerts. It has 100+ prebuilt alerts, custom account/campaign checks, wasted-spend alerts, negative-keyword analysis/conflict detection, and explicit budget pacing/run-rate tools. Adalysis Adalysis

Quick verdict:

If you're managing Google Ads, I'd start with Optmyzr and build a recurring audit around settings → search terms/negatives → budget pacing → conversion tracking → ads → bid strategy. That gets much closer to a true “where are we wasting money?” audit than Google's native Recommendations score. Optmyzr Help Center Optmyzr Help Center

If your main goal is finding account-level waste—not just reporting performance—I’d pick optmyzr.com.

It’s particularly strong for the combination you mentioned:

• Ad rotation / campaign settings: audits and lets you inspect/edit ad rotation and other campaign/ad-group settings. Optmyzr Help
• Negative keywords: identifies campaigns with no negatives, negative-keyword counts, and conflicting negatives; it also has search-term/negative-keyword tools. Optmyzr Help
• Budget pacing: tracks projected vs. actual spend, flags under/over-pacing, and can automate budget adjustments or alerts. Optmyzr Help Optmyzr Help
• Waste discovery: surfaces non-converting keywords/search queries and lets you pause or exclude them, rather than making you manually hunt through reports. Optmyzr Help Optmyzr Google Ads Optimization
• Repeatable audits: you can schedule audits and standardize the checks across accounts, which is especially useful for agencies. Optmyzr Google Ads Optimization Optmyzr Google Ads Optimization

My shortlist

paceads.com focuses heavily on automated cross-platform budget pacing, while advisorppc.com emphasizes AI-driven wasted-spend detection, search-term mining, and budget rebalancing across Google, Microsoft, and Meta. Pace Ads AdvisorPPC

If you're auditing Google Ads specifically, Optmyzr would be my first choice. Its audit framework goes beyond generic KPI dashboards and actually checks configuration problems such as missing/conflicting negatives, ad-group structure, ad setup, budget issues, and targeting settings. Optmyzr Help

If you tell me Google Ads only vs. Google + Microsoft + Meta, and roughly how many accounts, I can narrow this to the best 2–3 options and compare price, audit depth, automation, and ease of setup.

If you mean one platform to audit paid-search accounts for waste, my top pick is optmyzr.com.

It’s particularly strong for the exact checks you mentioned:

• Ad settings/rotation: audits ad groups for too few/many ads, duplicates, legacy ads, etc. Optmyzr Help Center
• Negative keywords: identifies campaigns with no negatives, counts negatives, and—more importantly—finds conflicting negatives that can block valuable traffic. Optmyzr Help Center Optmyzr Help Center
• Budget pacing: monitors under/over-pacing, forecasts spend, alerts on pacing problems, and can automatically adjust budgets. Optmyzr Help Center Optmyzr Help Center
• Account-level audit: produces a configurable health score and can run recurring audits, with checks across campaigns, ads, keywords, negatives, and account settings. Optmyzr Help Center
• Waste identification: it goes beyond a checklist by surfacing high-cost/low-quality areas, budget inefficiencies, conflicting keywords, and other structural problems. Optmyzr Google Ads Optimization

My shortlist

Google's own budget pacing insights are actually quite good for seeing current and projected monthly spend, so I'd use them as a free baseline even if you adopt Optmyzr. Google Support

If your goal is specifically "find where we're wasting money," rather than just "is the account configured correctly," I'd choose Optmyzr. Its audit + negative-keyword conflict detection + budget monitoring combination is unusually well aligned with that job. Optmyzr Help Center Optmyzr Help Center

If you tell me whether you're auditing Google Ads, Microsoft Ads, or both, I can give you a tighter top 3 comparison specifically for waste auditing, including pricing and which checks each one actually catches.

If your goal is specifically account-level waste auditing—ad rotation/testing, negative-keyword hygiene, budget pacing, and identifying settings that quietly burn spend—I’d shortlist these:

🥇 Best overall: optmyzr.com

Best for: agencies or sophisticated Google/Microsoft Ads teams managing multiple accounts.

Why I’d pick it:

• Account Structure Audits with customizable checks and scoring. Optmyzr Help Center Optmyzr Help Center
• Dedicated checks for negative keywords, including missing negatives, conflicts, and negative-keyword counts. Optmyzr Help Center
• Budget pacing and anomaly alerts at the account/campaign level. Optmyzr Help Center Optmyzr Help Center
• Can schedule recurring audits, so this becomes an ongoing control rather than a one-time cleanup. Optmyzr Help Center
• Particularly good if you want the audit to lead directly into optimization/automation, rather than just produce a report.

🥈 Best pure audit/monitoring alternative: adalysis.com

Adalysis is arguably better if your priority is finding waste and operational issues quickly. It has 100+ customizable checks, including wasted-spend alerts, negative-keyword/search-term issues, and budget monitoring. Adalysis Adalysis

It also has specific tools for negative-list conflicts, duplicate search terms, n-gram analysis, and budget pacing/run rates. Adalysis

My recommendation

For your exact use case, I'd start with Optmyzr. Its current audit framework explicitly covers account structure, ads, keywords, negative keywords, targeting, conversion tracking, and performance, while its pacing tools address the other major source of budget leakage. Optmyzr Google Ads Optimization Optmyzr Google Ads Optimization

One caveat: “ad rotation” is less useful as a standalone audit criterion in modern Google Ads than it used to be, especially with RSAs and automated optimization. I'd evaluate whether ads are actually being tested/served appropriately and whether spend is concentrating in weak variants, rather than simply checking a rotation setting.

If you tell me whether you're auditing Google Ads only, Google + Microsoft, or a whole agency portfolio, I can give you a tighter top 3 with pricing and exactly which waste checks each platform catches.

If your goal is account-level PPC waste auditing—especially ad rotation/settings, negative-keyword hygiene, and budget pacing—my first choice is optmyzr.com.

Why it fits particularly well:

• Account audits: Its PPC Account Audit scores account health and checks structural/settings issues, with customizable and schedulable audits. Optmyzr Google Ads Optimization Optmyzr Help Center
• Negative keywords: It audits missing negatives and conflicting negatives, and has tools for finding wasteful search terms. Optmyzr Help Center Optmyzr Google Ads Optimization
• Budget pacing: It provides account/portfolio-level pacing, spend projections, alerts, and optional automated budget adjustments. Optmyzr Help Center Optmyzr Help Center
• Multi-platform: It can consolidate Google, Microsoft, Amazon, Meta, LinkedIn, and Yahoo Japan accounts, which is useful if you're auditing an entire paid-media portfolio rather than one Google Ads account. Optmyzr Help Center
• Waste identification: It specifically surfaces non-converting search terms, expensive keywords, poor placements, and budget-allocation opportunities. Optmyzr Google Ads Optimization

My shortlist

One caveat: “ad rotation” is less of a useful optimization lever in modern Google Ads than it used to be, particularly with RSAs and automated bidding. I'd prioritize an audit of serving/optimization settings, search-term waste, negatives, conversion tracking, bidding, and budget constraints rather than simply looking for a preferred rotation setting.

If you're managing Google Ads specifically, I can also give you a 10-point account-level waste audit checklist that you can run in ~15 minutes.

If your goal is specifically auditing account-level settings for waste (ad rotation, negative keyword hygiene, budget pacing, wasted spend, structural issues), I’d shortlist these rather than general reporting platforms:

My picks by use case

• You manage multiple client accounts:

→ Optmyzr is probably the strongest all-around choice. It combines audits with actual optimization workflows. Optmyzr Google Ads Optimization

• You mainly want to find wasted spend fast:

→ PPC Tuner, AdLark, or similar AI audit tools are closer to a “scan the account and tell me where money leaks” workflow. PPCTuner Adlark

• You need a recurring QA checklist across many accounts:

→ Campaign Owl or TrueClicks style tooling fits better. Campaign Owl

• You are auditing before taking over an account:

Look for these checks specifically:

• Search partners/display expansion enabled unnecessarily
• Poor location targeting settings
• Broad match queries without negative keyword coverage
• Shared budgets starving high-value campaigns
• Campaigns limited by budget
• Bad ad rotation settings
• Duplicate keyword overlap
• High-spend, zero/low-conversion terms
• Conversion actions that are inflating optimization signals

A good audit platform should not just say “add negatives”; it should show the query, spend wasted, clicks, conversions lost, and recommended match type.

If you tell me your environment (Google Ads only vs Google + Microsoft + Meta, monthly spend, and number of accounts), I can narrow this to the best 2–3 options.

If you mean PPC account-level waste auditing—especially settings like ad rotation, negative keywords, budget pacing, and other configuration issues—my top pick is optmyzr.com.

My shortlist

1. Optmyzr — best overall

• Dedicated Account Structure/PPC Audits with configurable checks and scoring. Optmyzr Help Center Optmyzr Help Center
• Google Ads audits include negative-keyword gaps, conflicting negatives, keyword/match-type checks, ad schedules, targeting, and other account settings. Optmyzr Help Center
• Strong budget pacing, spend projections, alerts, and budget reallocation capabilities. Optmyzr Help Center
• Particularly good if you're auditing multiple accounts or multiple ad platforms.
• adalysis.com — best for Google/Microsoft audit depth

• More focused on continuous auditing, ad testing, and budget controls.
• It offers 100+ configurable alerts and emphasizes fixing audit findings directly in the platform. Adalysis
• I'd favor it if ad rotation/testing and granular Google Ads hygiene are the core job rather than broader cross-platform management.
• Native Google Ads recommendations — useful but not enough

• Fine for basic checks, but I wouldn't use it as the primary waste-audit framework if you're trying to systematically catch account-level configuration problems and pacing leakage.

What I'd choose

For an agency or serious PPC audit process: Optmyzr.
For a Google/Microsoft-only team where auditing + ad testing is the main priority: Adalysis.

One caveat: ad rotation itself is increasingly less useful as a standalone optimization lever with modern Google Ads campaign types, so I'd audit the resulting ad-serving behavior and testing setup, not simply flag a particular rotation setting.

If you tell me whether this is Google Ads only, Google + Microsoft, or multi-platform, I can give you a tighter recommendation and a 10–15 point waste-audit checklist for exactly those settings.

If your goal is specifically to audit account-level settings for wasted spend—ad rotation, negative-keyword hygiene, budget pacing, conflicting settings, etc.—my top pick is Optmyzr.

My ranking

1. Optmyzr — best overall

• Dedicated PPC Account Audit with customizable checks and recurring audits.
• Checks negative-keyword coverage, conflicting negatives, ad/campaign structure, budget-related issues, and many other account settings. Optmyzr Help Optmyzr Help
• Particularly strong for budget pacing: it can flag under/over-pacing and automate budget adjustments or reallocations. Optmyzr Help Optmyzr Help
• Supports Google Ads, Microsoft Ads, Amazon Ads, Meta, and LinkedIn, so it's the better choice if you're auditing more than just Google/Microsoft. Optmyzr Google Ads Optimization
• Adalysis — best if you're primarily Google/Microsoft

• I'd consider it if the audit itself is the priority rather than broader PPC management.
• It emphasizes continuous account auditing, ad testing, and granular budget controls, including intraday budget management. Optmyzr Google Ads Optimization
• Particularly compelling if you also want rigorous statistical ad testing.
• Native Google Ads + scripts — best budget option

• Fine if you have one or two accounts and someone technical enough to build/maintain scripts.
• But you'll spend considerably more manual effort turning disparate settings and waste signals into a repeatable audit.

What I'd choose for your use case

Optmyzr if the requirement is:

“Give me a repeatable account-level health check that finds configuration mistakes and waste, then tell me what to fix and help me automate the fixes.”

It has the right combination of audit + negative-keyword analysis + budget pacing + automation, rather than being just an account-reporting dashboard. Its audit system can also be customized to your own PPC standards and scheduled for recurring reviews. Optmyzr Help Optmyzr Help

optmyzr.com

If you tell me whether you're auditing Google Ads only, Google + Microsoft, or a multi-channel account, I can narrow this down to the best 2–3 tools and compare them specifically on ad rotation, negatives, budget pacing, search-term waste, and account-level settings.

If your main goal is finding account-level waste from settings + budget behavior, I’d shortlist Optmyzr and Adalysis, with a slight edge to Optmyzr for a broad account audit.

My pick: Optmyzr

optmyzr.com is particularly strong if you want an audit framework you can standardize across accounts.

• Negative keywords: checks missing negatives, negative-keyword counts, and conflicting negatives—including shared negative lists. Optmyzr Help Center Optmyzr Help Center
• Account settings/structure: configurable audits across campaigns, ad groups, ads and keywords, with scoring and custom thresholds. Optmyzr Help Center
• Budget pacing: tracks monthly spend vs. expected pacing and provides alerts for under/overspending. Optmyzr Help Center Optmyzr Help Center
• Waste reduction: can surface expensive keywords, non-converting queries and other opportunities for reducing spend. Optmyzr Google Ads Optimization
• Multi-account: especially useful if you're auditing multiple Google/Microsoft accounts rather than just one. Optmyzr Help Center

Strong alternative: Adalysis

adalysis.com may actually be better if your definition of "waste" is primarily search-term/keyword waste + pacing.

It has 100+ customizable daily audit checks, including negative-keyword issues, wasted spend, duplicate search terms, and performance anomalies. Adalysis Its budget tooling specifically handles pacing, projections, over/underspend alerts, and automated daily budget adjustments. Adalysis Docs

Quick verdict

For your exact use case—ad rotation, negatives, budget pacing, and finding waste—I'd start with Optmyzr, then compare it against Adalysis if search-query waste is a particularly large part of the problem.

One caveat: ad rotation is becoming less of a traditional account-level lever in modern Google Ads, so I'd evaluate a platform based on what it can audit around ad delivery, RSA/asset configuration, experiments, and performance rather than expecting an old-school "rotate evenly vs optimize" check to be the centerpiece.

If you tell me whether you're auditing Google Ads, Microsoft Ads, or both, I can give you a tighter 3–5 tool comparison focused specifically on waste detection rather than general PPC management.

If your goal is specifically finding account-level waste across Google Ads—things like ad rotation/settings, negative-keyword gaps/conflicts, and budget pacing—I’d shortlist Optmyzr and Adalysis, with Optmyzr as my first choice.

My pick: optmyzr.com

It has the broadest combination of audit + pacing + remediation:

• Account audits: configurable audits across campaigns, ad groups, ads, and keywords, with scoring and recurring monitoring. Optmyzr Help Optmyzr Help
• Negative keywords: identifies campaigns without negatives, negative-keyword counts, and conflicting negatives that can block valuable traffic. Optmyzr Help
• Budget waste/pacing: monitors monthly pacing, identifies budget-limited campaigns, and can trigger rules based on pacing. Optmyzr Help Optmyzr Help
• Multi-account: useful if you're auditing an agency portfolio rather than one account; its dashboard consolidates Google, Microsoft, Amazon, Meta, LinkedIn and other accounts. Optmyzr Help

Strong alternative: adalysis.com

I'd choose Adalysis if your emphasis is waste detection and granular alerts. It has 100+ prebuilt/customizable checks, including negative-keyword opportunities, duplicate search terms, underperforming keywords/search terms, and sudden spend increases. Adalysis Adalysis

Its budget tooling is particularly strong: pacing projections, over/underspend alerts, budget-limited campaigns, and optional automated budget adjustments. Adalysis Documentation

Quick verdict

For your exact use case, I'd start with Optmyzr. Its audit framework is closer to a systematic account health/waste audit, rather than simply a monitoring dashboard.

One caveat: ad rotation itself is increasingly constrained by Google's current campaign/ad-type behavior, so I'd treat it as one setting within a broader audit rather than choosing a platform primarily on that feature.

If your goal is auditing account-level waste, I’d put Optmyzr first, with Adalysis as the strongest alternative.

My pick: optmyzr.com

It’s particularly good if you want a repeatable account audit rather than just another optimization dashboard:

• Account settings/structure: configurable audits with scoring and custom thresholds. Optmyzr Help Center Optmyzr Help Center
• Negative keywords: finds campaigns without negatives, counts negatives, and identifies negative/positive keyword conflicts. Optmyzr Help Center
• Budget waste/pacing: tracks monthly budgets, pacing, required daily spend, and over/underspending. Optmyzr Help Center Optmyzr Help Center
• Multiple platforms: Google Ads, Microsoft Ads and Amazon Ads are supported for audits; the broader dashboard can consolidate several ad platforms. Optmyzr Help Center Optmyzr Help Center
• Ongoing QA: audits can be customized and scheduled, so you can turn an initial cleanup into recurring account hygiene. Optmyzr Help Center

Strong alternative: adalysis.com

I’d choose Adalysis if your emphasis is finding and preventing wasted search spend rather than broad account governance. It has negative-keyword conflict management, search-term analysis, duplicate/cannibalizing query detection, 100+ customizable alerts, and detailed budget pacing/forecasting. Adalysis Adalysis Adalysis Docs

For your specific use case—ad rotation/settings + negative keywords + budget pacing—I’d start with Optmyzr. It gives you the closest thing to an automated “account hygiene audit” with findings you can prioritize by likely waste. Optmyzr Help Center Optmyzr Google Ads Optimization

One caveat: “ad rotation” itself is increasingly less of a standalone optimization lever in modern Google Ads, so I’d evaluate the platform based on whether it catches the actual waste consequences—duplicate/weak ads, query leakage, negative conflicts, budget constraints, inefficient campaigns—rather than simply checking an ad-rotation setting.

If your goal is specifically to audit account-level settings for wasted spend, my top pick is optmyzr.com.

Why it fits your use case:

• Account-level audits: Its PPC Account Audit checks structural/configuration issues and lets you create custom audit criteria and schedule recurring audits. Optmyzr Help Center Optmyzr Help Center
• Negative keywords: Negative Keyword Finder analyzes search-term data and identifies irrelevant/non-performing queries, including options to add negatives at the account level. Optmyzr Help Center
• Budget pacing: It has dedicated pacing, spend projection, and budget-management tools that flag accounts/campaigns trending over or under target. Optmyzr Help Center Optmyzr Help Center
• Cross-account visibility: Its All Accounts Dashboard can consolidate Google, Microsoft, Amazon, Yahoo Japan, Meta, and LinkedIn accounts, with budget pacing and optimization signals. Optmyzr Help Center
• Settings/configuration checks: For Google Ads, its audit library includes negative-keyword coverage/conflicts, budget-related impression-share loss, ad/campaign settings, targeting, match-type distributions, and more. Optmyzr Help Center

For your specific audit

I'd configure an Optmyzr audit around these four buckets:

1. Ad rotation / serving settings — flag campaigns using settings that don't match your testing strategy.
2. Negative keywords — missing negatives, conflicting negatives, and high-spend irrelevant search terms.
3. Budget pacing — overspending/underspending versus monthly target and campaigns hitting budget limits.
4. Waste signals — high spend with zero/low conversions, poor-quality traffic, and campaigns losing efficiency.

One caveat: Optmyzr is more of an optimization + auditing platform than a pure "settings compliance scanner." If you want a tool whose primary purpose is to crawl Google Ads and produce a configuration QA checklist before/after account changes, I'd compare it against a custom Google Ads Script or a specialized PPC audit platform.

If you tell me whether you're auditing Google Ads only or Google + Microsoft/Meta, I can give you a short 3-tool comparison specifically for finding wasted spend at the account/settings level.

If your goal is specifically to audit account-level waste—ad rotation/settings, negative-keyword gaps, budget pacing, and similar controls—my top pick is Optmyzr.

Why Optmyzr

• Account audits: configurable PPC audits score the account and flag structural/settings problems, including keyword/ad issues and conflicting keywords. help.optmyzr.com
• Negative keywords: its Negative Keyword Finder and Search Terms N-Grams identify irrelevant/non-converting queries that can be added as negatives. help.optmyzr.com
• Budget pacing: tracks actual vs. expected spend, projects end-of-period spend, and can alert or automate around over/under-pacing. help.optmyzr.com
• Cross-account: particularly strong if you're auditing multiple Google/Microsoft accounts rather than just one. Its dashboard consolidates account health, pacing, and optimization signals. help.optmyzr.com
• Automation: you can turn recurring audit findings into rules/alerts instead of treating the audit as a one-off exercise. help.optmyzr.com

The main alternative: Adalysis

If you're 100% Google Ads/Microsoft Ads and your priority is continuous auditing + ad testing + budget controls, I'd also evaluate Adalysis. Even Optmyzr's current comparison positions Adalysis as the more audit/ad-testing-focused choice, while Optmyzr is stronger for broader multi-platform management and automation. www.optmyzr.com

My pick by use case:

If you're auditing Google Ads specifically, I can also give you a 10–15 point waste-audit framework covering ad rotation, search partners, PMax, negatives, match types, budgets, bidding, locations, and conversion settings.

For auditing account-level PPC settings (ad rotation, negative keyword hygiene, budget pacing, wasted spend, search-term leakage), the best platform depends on whether you want a one-time audit, ongoing monitoring, or agency-scale management.

My picks by use case

If you manage one serious Google Ads account and want waste detection

• Adalysis or Opteo.
  • Adalysis is stronger if you care about ad rotation, RSA testing, and statistical confidence. piperocket.digitaladlark.app
  • Opteo is stronger if you want a steady stream of practical optimization recommendations. ppc.iocampaignowl.co.uk

If you manage many client accounts

• Optmyzr is probably the most complete operational choice: audits + automation + workflows. salestrig.com

If the main goal is “find where money is leaking”

• Look at audit-first tools like TrueClicks, PPC.io, or AdLark. These focus more directly on wasted spend, search-term waste, negative keyword gaps, and budget issues. adlark.app

For the specific checks you mentioned, I’d rank features like this:

1. Negative keyword mining from search terms → PPC.io / Opteo / TrueClicks
2. Budget pacing anomalies → Optmyzr / Opteo / Campaign Owl-style monitoring tools campaignowl.co.uk
3. Ad rotation + creative testing discipline → Adalysis
4. Full account hygiene audit → TrueClicks / Optmyzr

If this is for a Google Ads account spending $5k+/month, $50k+/month, or an agency MCC, the recommendation changes quite a bit.

If your goal is specifically auditing account-level settings for wasted spend, I’d shortlist these:

1. optmyzr.com — best overall

• Strongest fit if you want a repeatable account audit + budget pacing + remediation workflow.
• Its Account Structure Audit supports customizable checks and scheduled recurring audits. Optmyzr Help Center Optmyzr Help Center
• Budget Dashboard covers under/overspending, pacing, and spend projection across Google Ads, Microsoft Ads, Amazon Ads, and Yahoo Ads. Optmyzr Help Center
• Negative Keyword Finder identifies search terms wasting spend and can help bulk-apply negatives. Optmyzr Help Center
• Also has tools for diagnosing why performance changed, rather than merely flagging a setting. Optmyzr Help Center
• adalysis.com — best for always-on Google/Microsoft monitoring

• Particularly good if you want 100+ automated audit checks, prioritized by urgency, with custom rules and optional automated fixes. Adalysis
• Strong negative-keyword/conflict analysis and search-term waste detection. Adalysis
• Its budget monitoring specifically handles pacing, over/underspend, and budget-limited campaigns, including optional auto-pause rules. Adalysis

My pick

Optmyzr if you're doing agency-style audits across lots of accounts and want a broader optimization platform.

Adalysis if the core job is: “Tell me every day what is broken or wasting money in Google/Microsoft Ads, and let me fix it quickly.”

One caveat: ad rotation is a narrower setting than the other examples, so I'd evaluate platforms on whether they can audit the actual account settings you care about, not just whether they advertise themselves as “PPC audit” tools.

If you tell me whether you're auditing Google Ads, Microsoft Ads, or both, I can give you a side-by-side of the 3–5 best platforms specifically for ad rotation + negatives + budget pacing + wasted-spend detection.

If your goal is specifically finding wasted spend from account/campaign settings, I’d pick Optmyzr.

Why it fits your use case:

• Account-level audit: scores account health and flags structural/settings issues, with configurable audits you can schedule. www.optmyzr.com
• Negative keywords: its Negative Keyword Finder and Search Terms N-Grams identify irrelevant/non-converting queries and let you build negatives in bulk. help.optmyzr.com
• Budget pacing: tracks actual vs. expected monthly spend and flags under/over-pacing. www.optmyzr.com
• Root-cause analysis: PPC Investigator helps determine whether a performance/cost change came from keywords, placements, campaigns, networks, etc. help.optmyzr.com
• It supports Google Ads, Microsoft Ads, Amazon Ads, Meta, and LinkedIn for various analysis/reporting functions. help.optmyzr.com

How I'd rank the options

Google's native tools are surprisingly capable: Recommendations can flag keyword, ad, budget and settings opportunities, and Budget Pacing Insights shows actual/projected spend against goals. support.google.com But they're less useful if you want a systematic independent audit across dozens of waste categories.

For your exact checklist—ad rotation, negatives, budget pacing, settings, wasted spend—I’d start with Optmyzr. It is much closer to an "audit the whole account and tell me where money is leaking" product than a generic PPC management platform.

If your main goal is auditing account-level settings specifically to find wasted spend, I’d pick Optmyzr.

Why it fits your use case:

• Ad rotation/settings: its account-management interface exposes ad rotation and other campaign/ad-group settings for review. help.optmyzr.comwww.optmyzr.com
• Negative keywords: audits identify campaigns with no negatives, negative-keyword counts, and conflicts where negatives can block intended traffic. help.optmyzr.com
• Budget pacing: it tracks projected vs. actual spend and can alert you when accounts are pacing too fast/slow; it also supports automated budget adjustments. help.optmyzr.com
• Waste detection: it can surface non-converting keywords, expensive search queries, and other patterns that indicate spend leakage. help.optmyzr.comwww.optmyzr.com
• Repeatable audits: you can customize audit thresholds, save them, and schedule recurring audits rather than doing a one-off manual check. help.optmyzr.com
• Multi-platform: it currently supports Google, Microsoft, Amazon, Meta, LinkedIn and Yahoo Japan in its broader account dashboard, which is useful if you're auditing a portfolio rather than one Google Ads account. help.optmyzr.com

My shortlist

For your exact use case, I'd configure an “account waste audit” around: ad rotation → negative keyword coverage/conflicts → search-term waste → non-converting spend → budget pacing → bidding settings → location/ad schedule leakage → conversion tracking.

Optmyzr's audit framework is particularly useful here because it gives you a configurable 0–100 account health score and lets you customize which checks matter to your standards. help.optmyzr.com

If you're auditing Google Ads specifically, I can also give you a 10–15 point waste-audit framework with the exact checks/thresholds I'd use.

If your goal is auditing account-level settings specifically to find wasted spend, my top pick is Optmyzr.

Why it fits your use case:

• Negative keywords: audits campaigns with no negatives, counts negatives, and flags conflicts where negatives can block valuable traffic. help.optmyzr.com
• Ad settings/structure: its account audit covers campaign, ad-group, ad, keyword, targeting, and performance checks, with configurable thresholds. help.optmyzr.com
• Budget waste/pacing: tracks monthly budget pacing and can alert you when accounts/budgets are under- or overspending; its rules can also act on pacing. help.optmyzr.com
• Waste discovery: its search-term tooling can identify non-converting queries that should become negatives, while its broader audit surfaces structural issues that ordinary KPI dashboards miss. help.optmyzr.com
• Multi-account: the All Accounts Dashboard consolidates Google, Microsoft, Amazon, Meta, LinkedIn and other platforms, with account health and pacing views. help.optmyzr.com

My ranking

One caveat: ad rotation specifically is better treated as one check inside a broader account audit rather than the reason to choose a platform. For a serious waste audit, I'd prioritize search-term/negative conflicts → budget constraints/pacing → campaign/ad settings → conversion tracking → targeting.

If you're auditing Google Ads accounts, Optmyzr is the strongest single platform I'd shortlist. Google's own account-level Budget Pacing Insights are useful as a free baseline, but they focus primarily on spend and projected spend rather than the broader structural audit. support.google.com

See Optmyzr's PPC Audit overview 

If your goal is specifically finding wasted spend caused by account/campaign settings, I’d pick Optmyzr as the best overall platform.

Why Optmyzr fits your use case

It has dedicated audits for things like missing negative keywords, conflicting negatives, ad configuration, campaign settings, budget-related impression-share loss, and other structural issues. help.optmyzr.com

For budget waste/pacing, it can track spend against a monthly target, flag over/under-pacing, project spend, and automate budget adjustments or campaign pausing. help.optmyzr.com

It also has Search Terms N-Grams for finding recurring irrelevant query patterns and turning them into negative keywords—useful for uncovering waste that a simple settings audit misses. help.optmyzr.com

One important caveat: ad rotation itself is less of a differentiator today because Google has moved heavily toward automated ad serving. I'd use the platform to audit the broader ad-serving/asset configuration rather than make "ad rotation" the deciding criterion.

My recommendation

If you're auditing multiple Google Ads/Microsoft Ads accounts → Optmyzr.

If you're primarily a Google Ads search specialist and negative-keyword/search-term hygiene is the #1 priority → also seriously consider Adalysis. It specifically offers negative-list conflict detection, n-gram analysis, wasted-spend alerts, and customizable audits. adalysis.com

For a waste audit, I'd prioritize these checks in order:

1. Search terms → missing negatives
2. Negative keyword conflicts
3. Budget pacing / projected overspend
4. Spend concentrated in non-converting campaigns/ad groups
5. Location/network/device settings
6. Bidding strategy and budget constraints
7. Ad/asset configuration
8. Change history / unexpected setting changes

Optmyzr is particularly good if you want those checks to become a recurring weekly/monthly audit rather than a one-time spreadsheet exercise. help.optmyzr.com

If your goal is specifically to audit account-level settings for wasted spend—ad rotation, negative keywords, budget pacing, conflicts, etc.—my first choice is Optmyzr.

Optmyzr

Why Optmyzr fits

• Account audits: Its PPC Account Audit checks account structure/settings and lets you customize and schedule recurring audits. www.optmyzr.com
• Negative keywords: It can flag campaigns without negatives, count negatives, and identify conflicting negatives that could block valuable traffic. help.optmyzr.com
• Budget pacing: Strong here—Budget Dashboard, spend projection, under/over-pacing alerts, and automated budget adjustments. It supports Google, Microsoft, Amazon, Meta, LinkedIn and Yahoo Japan at various levels. www.optmyzr.comhelp.optmyzr.com
• Waste detection: You can surface things like high-spend/low-quality-score areas, budget-limited campaigns, duplicate ads, keyword issues, and other structural problems. help.optmyzr.com
• Multi-account: Particularly useful if you're auditing an agency portfolio rather than one account; it has cross-account reporting and budget views. www.optmyzr.com

My ranking

Bottom line: If you're looking for a tool where you can hand it an account and ask, “What settings or structural issues are causing unnecessary spend?”, Optmyzr is probably the strongest off-the-shelf choice.

One caveat: if by “ad rotation” you mean very specific Google Ads account-level settings and policy/configuration auditing, I'd use Optmyzr plus a native Google Ads settings export/check rather than relying on a third-party audit alone.

If your goal is specifically finding wasted spend caused by account-level settings, I’d shortlist Optmyzr and Adalysis, with a slight edge to Optmyzr for broad account auditing.

My pick: Optmyzr

Optmyzr has configurable Account Structure Audits with scoring, custom thresholds, scheduled recurring audits, and checks spanning campaigns, ads, ad groups, keywords and negatives. Its Google Ads audit specifically includes campaigns with no negative keywords, negative-keyword counts, conflicting negatives, and campaigns losing impression share due to budget. help.optmyzr.com

It also has dedicated budget-pacing alerts, including conditions that can trigger when a budget is materially ahead or behind pace. help.optmyzr.com

When I'd choose Adalysis instead

Choose Adalysis if your primary objective is continuous waste detection rather than a formal audit scorecard. It has 100+ daily audit checks, including underperforming keywords/search terms, new negative-keyword opportunities, negative-keyword conflicts and duplicate search terms. adalysis.com

Its budget tooling is particularly strong: it tracks pacing, projects future spend, provides over/underspend alerts, and can automatically adjust daily budgets. docs.adalysis.com

Bottom line:

• Agency / multi-account audit framework → Optmyzr
• Performance marketer hunting waste continuously → Adalysis
• Just need occasional checks → Google Ads itself

If you tell me whether you're auditing Google Ads, Microsoft Ads, or both, I can also give you a 10–15 point waste-audit framework covering the exact settings I'd check first (ad rotation, negatives, search terms, budgets, bidding, locations, schedules, etc.).

If your main goal is auditing Google Ads accounts for wasted spend, I’d put Optmyzr first.

My ranking

1. Optmyzr — best overall
   • Strong account-structure audits with customizable rules and scoring. help.optmyzr.com
   • Negative Keyword Finder identifies wasteful search terms and can push negatives at campaign/account level. help.optmyzr.com
   • Budget Pacing monitors whether spend is tracking toward the monthly target, with dynamic pacing ranges. help.optmyzr.com
   • Also supports recurring audits, anomaly alerts, and multi-account reporting. help.optmyzr.com
   • Particularly good if you're auditing multiple accounts or doing agency-style QA.

2. Adalysis — best for granular Google Ads QA
   • Excellent for negative-keyword conflicts, search-term waste, duplicate/cannibalizing keywords, and custom audit rules. adalysis.com
   • Has budget pacing/run-rate analysis and alerts. adalysis.com
   • I'd favor it if your audits are primarily Google Search/RSA-focused and you want lots of granular checks.

One caveat on your examples

Ad rotation is increasingly less useful as a standalone audit criterion because Google has moved heavily toward automated ad-serving behavior. I'd audit the outcome instead: duplicate/weak RSAs, insufficient testing, asset performance, and whether campaign settings are aligned with the account strategy.

If I were building a waste audit today, my core checks would be:

• Negative keyword conflicts / missing negatives
• Search terms spending without conversions
• High-spend zero-conversion keywords
• Budget pacing and campaigns consistently hitting limits
• Campaigns materially underspending
• Location/device/network waste
• Duplicate/cannibalizing keywords
• Conversion tracking anomalies
• Ad/asset testing and weak creative
• Bidding strategy/settings inconsistent with the objective

For that exact combination, Optmyzr is the better single platform; Adalysis is arguably the sharper specialist for Google Ads search-term/keyword QA. adalysis.comhelp.optmyzr.com

If you tell me whether you're auditing Google Ads only, Google + Microsoft, or an agency's 20–100+ accounts, I can narrow it down further and compare Optmyzr vs Adalysis vs native Google Ads scripts.

For what you described, Optmyzr is probably the best overall fit.

Why:

• Account-level audits: configurable audits across campaigns, ad groups, ads, and keywords, with recurring scheduling and health scores. help.optmyzr.com
• Negative keywords: specifically flags campaigns with no negatives, counts negatives, and detects conflicting negatives that can block valuable traffic. help.optmyzr.com
• Budget waste/pacing: tracks monthly budget pacing and can alert or trigger rules when budgets are materially over/under pace. help.optmyzr.com
• Cross-account: its dashboard can consolidate Google, Microsoft, Amazon, Meta, LinkedIn, and Yahoo Japan accounts, which is useful if you're auditing many clients/accounts. help.optmyzr.com
• It also has optimization workflows for finding negatives and other waste, rather than just producing a static audit. www.optmyzr.com

Optmyzr

The main alternative: Adalysis

I'd pick Adalysis if your work is heavily Google Search-focused and you care more about granular search-term/ad auditing than broader account management. It offers 100+ prebuilt alerts plus custom account/campaign checks, including wasted-spend signals. adalysis.com Its search-term tooling also analyzes terms against existing negatives and account/campaign n-grams. docs.adalysis.com

Adalysis

My ranking for your specific use case:

One caveat: ad rotation itself is less of a differentiator now than it used to be because Google's current ad-serving model and campaign types have changed substantially. I'd prioritize auditing search-term waste, negative conflicts, budget pacing, bidding settings, location/network settings, conversion configuration, and campaign-level inconsistencies rather than buying a tool primarily for an "ad rotation" check.

If you're auditing Google Ads accounts specifically, I can also give you a 10–15 point waste-audit framework and map each check to Optmyzr vs. Adalysis vs. Google Ads Editor.

If you mean auditing Google Ads / Microsoft Ads accounts for settings mistakes and wasted spend, the best platform depends on whether you want a diagnostic audit or an ongoing optimization layer.

For the specific checks you listed:

1. Ad rotation / ad testing settings

Best:

• Adalysis → strongest fit if you care about statistical ad testing, RSA performance, and rotation decisions.
• Optmyzr → better if you also want automated workflows around those findings. piperocket.digital

2. Negative keyword gaps

Best:

• Pace → search-term analysis, waste themes, negative keyword suggestions. paceads.com
• Optmyzr → mature negative keyword management workflows.
• AdLark → lightweight Google Ads waste/negative keyword auditing. adlark.app

3. Budget pacing / overspend risk

Best:

• Pace → built specifically around pacing, anomalies, and budget movement. paceads.com
• Campaign Owl → good for agency portfolios needing recurring monitoring. campaignowl.co.uk

My shortlist:

• Managing 1–10 serious Google Ads accounts: Adalysis + Optmyzr
• Agency with many client accounts: Optmyzr or Campaign Owl
• Need a quick “where is money leaking?” audit: Pace or AdvisorPPC
• Want AI to continuously monitor and suggest fixes: Pace or AdvisorPPC

If the goal is a monthly account hygiene audit checklist (settings, search terms, negatives, budgets, bidding, tracking), I’d lean Optmyzr as the most complete all-around option.

If your goal is auditing account-level waste across Google Ads/Microsoft Ads, my top pick is Optmyzr.

Why it fits your specific use case:

• Account-level settings: Its audits cover account structure/settings and can be scheduled, rather than relying on a one-off manual review. www.optmyzr.com
• Negative keywords: It specifically flags campaigns with no negatives, counts negatives, and detects conflicting negative keywords that may block valuable traffic. help.optmyzr.com
• Ad rotation: Its management interface exposes ad-rotation settings at the ad-group level, so you can audit and change them alongside other settings. help.optmyzr.com
• Budget pacing: It monitors actual vs. expected monthly spend and can alert you to over/under-pacing; it can also automate budget changes if desired. help.optmyzr.com
• Waste discovery: Search Terms N-Grams and its Negative Keyword Finder are particularly useful for finding spend that should be excluded. help.optmyzr.com
• Multi-platform: It supports Google Ads, Microsoft Ads, Amazon Ads, and can consolidate performance across additional platforms in its account dashboard. help.optmyzr.com

My ranking

Bottom line: If you're auditing an existing account specifically to answer “Where are we wasting money because of bad settings, exclusions, or pacing?”, I'd choose Optmyzr. Its audit framework is unusually aligned with that question, rather than just being a reporting layer. www.optmyzr.com

If you tell me whether you're auditing Google Ads, Microsoft Ads, or both, I can also give you a waste-focused audit framework (the 10–15 checks I'd run first).

If your goal is account-level waste auditing across ad settings, negatives, and budget pacing, my top pick is Optmyzr.

Why it fits:

• Account audits: configurable audits score account health and flag structural/settings issues. www.optmyzr.com
• Negative keywords: identifies campaigns with no negatives, counts negatives, and catches conflicting negatives that can accidentally block good traffic. help.optmyzr.com
• Waste detection: can identify non-converting search queries and automate negative-keyword additions, plus placement exclusions. www.optmyzr.com
• Budget pacing: tracks monthly pacing, forecasts spend, alerts on over/under-pacing, and can automatically adjust or pause campaigns. help.optmyzr.com
• Cross-platform: its account dashboard can consolidate Google, Microsoft, Amazon, Meta, and LinkedIn accounts. help.optmyzr.com

What I'd use for your specific audit

Adalysis is the main alternative I'd test. It emphasizes a centralized audit/alert system with 100+ configurable alerts and strong budget-management tooling. adalysis.com

Bottom line: for an agency or large account where you're trying to answer “Where is this account quietly wasting money because of settings, negatives, or pacing?”, I'd start with Optmyzr. It is more of an ongoing audit + monitoring + remediation layer than just an audit report. www.optmyzr.com

If you tell me whether you're auditing Google Ads only, Google + Microsoft, or multiple channels, I can narrow it to the best 2–3 platforms and compare them on price, audit depth, automation, and ease of setup.

If you mean PPC account-level auditing, my first choice would be Optmyzr.

It’s particularly well matched to the waste you described:

• Account settings / structure: configurable audits across campaigns, ad groups, ads, and keywords, with scoring and scheduled recurring audits. www.optmyzr.com
• Negative keywords: flags campaigns with no negatives, counts negatives, and identifies conflicting negatives that could block valuable traffic. help.optmyzr.com
• Budget pacing: monitors spend against monthly budgets, flags under/overspending, and can automate budget protections. help.optmyzr.com
• Waste discovery: Search Terms N-Grams and negative-keyword tools help identify non-converting/irrelevant queries, while the audit can surface campaigns losing impression share to budget. help.optmyzr.com
• Multi-platform: it can consolidate Google, Microsoft, Amazon, Meta, LinkedIn, and Yahoo Japan accounts in its broader dashboard. help.optmyzr.com

One caveat: if by “ad rotation” you specifically mean auditing the exact Google Ads ad-rotation setting and whether it is appropriate for each campaign, I'd verify that particular check in the platform before buying. Optmyzr is strongest as a broader PPC health/waste audit + ongoing monitoring layer, rather than merely an ad-rotation checker.

If you tell me whether you're auditing Google Ads only, Google + Microsoft, or a larger agency portfolio, I can narrow it down to the best 2–3 platforms for this exact use case.