ChatGPT answers, unedited

Optmyzr is probably the closest fit for this use case: it supports multi-client agency workflows, cross-account monitoring, root-cause analysis, and automated identification of wasted spend. Optmyzr Google Ads Optimization Optmyzr Help Center

Adalysis is another strong option if you're primarily Google/Microsoft Ads: its audits explicitly prioritize issues by urgency and flag wasted-spend sources such as poor search terms, keywords, locations, and placements. adalysis.com

If your key requirement is specifically “show me a ranked queue of fixes by estimated $/week wasted”, I'd evaluate whether either can calculate that exact dollar-impact metric natively; neither source clearly documents that precise workflow.

If your agency’s main goal is “show me the client accounts with the biggest dollar leaks, ranked by estimated weekly wasted spend”, you’ll want a tool that does more than reporting. Look for:

• Multi-client / MCC or portfolio view
• Automated anomaly detection
• Estimated $ impact per issue (not just “CTR is low”)
• Prioritized fix queue
• White-label reports
• Audit history so you can show clients “we found $X/week in waste”

Here are the strongest fits:

My shortlist by agency type

Small/mid-size agency (5–50 clients):

1. FixAdSpend — closest match to “what should we fix first and how much is it costing?” FixAdSpend
2. AdBudgetFixr — simpler if most spend is Google Search. adbudgetfixr

PPC specialists managing serious Google Ads budgets:

1. Optmyzr
2. Adalysis

AiMarketer AdToolScoutFull-service paid media agency (Google + Meta + TikTok, etc.):

• Pace or FixAdSpend are closer to a portfolio command center. Pace Ads FixAdSpend

What I’d specifically test before buying

Run 10–20 client accounts through the tool and ask:

• Does it say: “Pause this campaign — estimated waste: $1,240/week”?
• Or does it say: “Improve campaign efficiency”?

The first is what account managers can actually work from.

A useful internal scoring model is:

Priority score = (estimated weekly waste × confidence) ÷ implementation effort

Example:

• Search terms wasting $800/week, 95% confidence, 10-minute fix → top priority
• Landing page issue wasting $2,000/week, 40% confidence, 3-week project → lower priority

If you tell me your agency size (number of ad accounts, monthly managed spend, Google-only vs Meta too), I can narrow this to the 2–3 tools that fit best.

If your specific goal is “show my agency the fixes that are costing clients the most money per week, ranked by estimated wasted spend”, I’d shortlist these:

My pick: Optmyzr

For an agency, I'd lean Optmyzr if you're managing a meaningful number of client accounts. It supports Google, Microsoft, Amazon, Meta and LinkedIn, whereas Adalysis is focused on Google/Microsoft. It also has portfolio monitoring, automated rules, diagnostics, and agency-oriented workflows. Optmyzr Google Ads Optimization Optmyzr Google Ads Optimization

However, there's an important distinction:

Neither is really built around the exact metric I'd want an agency to operate from:

Estimated wasted spend/week → ranked across every client → specific cause → recommended fix → expected savings/week

For example:

CLIENT            ISSUE                         WASTE/WEEK    ACTION
Acme Dental       Search terms, no conversion       $842       Add 17 negatives
Smith HVAC        PMax placements                  $611       Exclude 23 placements
ABC SaaS          High-CPA keywords                 $487       Pause 8 keywords
Jones Legal       Broad-match queries                $364       Restrict 12 queries
...
                                                  $2,304/week

That economic-impact prioritization layer is where I think there is still a product opportunity. Adalysis gets fairly close from the “find and prioritize issues” side—it explicitly prioritizes alerts and provides 100+ checks—but its positioning isn't quite “here is the dollar value of every fix ranked across your agency.” Adalysis

If that's the product you're looking to buy/build, I'd actually evaluate tools against a more specific question:

“Can it calculate incremental wasted spend for each detected issue, normalize it to $/week, aggregate it across client accounts, and give an AM a prioritized fix queue?”

If you tell me Google Ads only vs. Google + Meta/Microsoft, and roughly how many client accounts, I can give you a tighter 5–7 tool comparison and identify which one gets closest to this workflow.

If your specific requirement is “across all client ad accounts, tell me which fixes are costing the agency/client the most money per week”, I’d shortlist these:

My pick: TrueClicks

For exactly the workflow you described, TrueClicks is probably the closest off-the-shelf product.

The important distinction is that it doesn't just say:

“This keyword is bad.”

It is designed to surface and prioritize the account issues, including wasted-spend opportunities, so an agency can work down the highest-impact problems first. TrueClicks

It also has an agency-oriented workflow with cross-account monitoring and daily scans. TrueClicks

But there's an important gap

If by “estimated weekly wasted spend” you literally mean a queue like:

$4,820/week — Client A — PMax placements
$2,140/week — Client B — non-converting search terms
$1,370/week — Client C — poor geo targeting
$920/week — Client D — duplicate/broad-match traffic

…and you want to sort every detected issue across every client by dollars at risk, that's more specific than the typical PPC-audit product.

Optmyzr gets closer if you want the next step to be automated remediation, particularly because it can analyze account changes, identify causes, and automate rules across platforms. Optmyzr Google Ads Optimization Optmyzr Google Ads Optimization

Adalysis is another strong choice if you're predominantly Google/Microsoft and want continuously running audits with urgency-ranked findings and custom rules. Adalysis

If you're evaluating this as a product opportunity

There is actually a pretty compelling wedge here:

“PPC Waste Queue for Agencies”

Connect the agency's MCC → scan every account → detect waste → estimate $/week recoverable → rank globally → assign fixes to account managers → track recovered spend.

The key metric isn't an audit score. It's:

Estimated weekly waste × confidence × ease of fix

That gives an agency a much more actionable queue than conventional “account health” software.

If that's what you're trying to build/buy, I can also map out the 10–15 most valuable waste-detection rules and exactly how I'd calculate the $/week estimate for each.

If your core job is “look across all client ad accounts and tell my team what to fix first based on estimated weekly wasted spend,” I’d shortlist these:

1. optmyzr.com — best overall for agencies

• Strongest fit if you manage many clients and multiple ad platforms.
• Its PPC Investigator identifies what drove performance changes, while its optimization tools surface waste such as expensive keywords, non-converting queries, placements, and listing groups. Optmyzr Google Ads Optimization Optmyzr Google Ads Optimization
• Supports Google, Microsoft, Amazon, Meta and LinkedIn, with a multi-account dashboard. Optmyzr Google Ads Optimization Optmyzr Google Ads Optimization
• Caveat: I wouldn't describe it as a purpose-built “weekly wasted dollars leaderboard.” You may need to configure rules/reporting to get exactly that workflow.
• adalysis.com — best for finding waste in Google/Microsoft

• Probably the closest off-the-shelf fit if wasted spend detection is the primary use case.
• Runs 100+ daily audits, ranks issues by urgency, and specifically flags waste from underperforming keywords, search terms, locations and placements. Adalysis
• Has cross-account overviews, custom alerts, and the ability to fix issues directly. Adalysis
• Its agency tooling is explicitly designed around monitoring large numbers of client accounts. Adalysis
• Best if: your agency is predominantly Google Ads/Microsoft Ads.
• opteo.com — worth evaluating for a simpler workflow

• More lightweight than Optmyzr.
• I'd consider it if you want an account-manager-friendly “here are today's things to fix” experience rather than a large PPC operations platform.

The important distinction

If by “estimated weekly wasted spend” you mean a dashboard like:

…then I don't think the mainstream tools are quite perfect for that exact product experience.

Optmyzr and Adalysis are good at detecting and acting on waste, but the differentiator you're describing is an economic prioritization layer: estimate the dollars being wasted per week, aggregate across accounts, and give an agency one ranked queue.

For an agency, I'd actually make the decision based on this metric:

Expected recoverable spend/week = current waste × probability the proposed fix will actually eliminate it

That is much more useful than simply ranking “optimization opportunities.”

My pick: start with Adalysis if you're mostly Google/Microsoft and want the fastest route to waste-focused auditing; choose Optmyzr if you're a larger/multi-channel agency and want the broader operating system. Adalysis Optmyzr Google Ads Optimization

If you're evaluating this because you want to build/buy a tool specifically around a “$ wasted per week” priority queue, I can also map out the existing competitors and identify the gap in the market + what the MVP would need to calculate the weekly waste number reliably.

If your core use case is “I manage many client ad accounts and want a ranked queue of fixes by estimated weekly wasted spend,” I’d shortlist these:

My pick: Adsbot

Adsbot appears to be the closest to exactly what you're describing. It audits every client account, identifies wasted spend and other problems, and produces a prioritized action list so the team knows what to fix first. It supports Google, Meta, LinkedIn and other platforms in one view. Adsbot

The workflow I'd want is essentially:

Client → Issue → Estimated weekly waste → Confidence/impact → Recommended fix → Owner → Status

For example:

1. Client A — Search terms — $1,240/wk — add 18 negatives
2. Client B — Meta ad set — $780/wk — pause underperforming audience
3. Client C — PMax — $415/wk — exclude poor placements
4. Client D — Search — $290/wk — reduce bids on expensive non-converters

That's more useful to an agency than a generic “account health score.”

If you want more sophisticated automation: Optmyzr

optmyzr.com is probably the strongest overall agency platform. It can identify waste, automate rules, monitor budgets/KPIs, and apply optimizations across many accounts. It also supports Google, Microsoft, Amazon, Meta and LinkedIn. Optmyzr Google Ads Optimization Optmyzr Google Ads Optimization

The downside is that it's more of a full PPC management/automation platform than a laser-focused “rank my agency's problems by dollars wasted this week” product.

If you're mostly Google Ads: Adalysis

adalysis.com is particularly interesting. It runs 100+ automated checks every day, ranks issues by urgency, and provides cross-account overviews. Adalysis

I'd choose it over Optmyzr if your agency is primarily Google/Microsoft Search and auditing is the main job.

The interesting gap

If your requirement is specifically:

“Give me one agency-wide backlog sorted by $ estimated wasted spend per week.”

I don't see a clear market leader that makes that exact metric the primary UX.

Most tools stop at “here are the problems/recommendations.” They don't necessarily normalize every issue into a common financial-impact estimate and give you a portfolio-level queue.

That could actually be a compelling product wedge:

Agency Waste Radar

• Connect Google + Meta accounts
• Detect waste
• Estimate $ / week recoverable
• Rank every issue across every client
• Explain calculation
• Let an operator approve the fix
• Track “$ recovered this month”
• Slack alerts: “$8,430/wk of probable waste detected across 7 clients”

If that's what you're trying to build/buy, I'd evaluate Adsbot and Optmyzr first, but I'd specifically test whether they can produce a credible dollar-denominated, cross-client priority queue rather than merely an audit score.

The downside is that it's more of a full PPC management/automation platform than a laser-focused “rank my agency's problems by dollars wasted this week” product.

If you're mostly Google Ads: Adalysis

adalysis.com is particularly interesting. It runs 100+ automated checks every day, ranks issues by urgency, and provides cross-account overviews. adalysis.com

I'd choose it over Optmyzr if your agency is primarily Google/Microsoft Search and auditing is the main job.

The interesting gap

If your requirement is specifically:

“Give me one agency-wide backlog sorted by $ estimated wasted spend per week.”

I don't see a clear market leader that makes that exact metric the primary UX.

Most tools stop at “here are the problems/recommendations.” They don't necessarily normalize every issue into a common financial-impact estimate and give you a portfolio-level queue.

That could actually be a compelling product wedge:

If your specific goal is “across all client accounts, tell me what to fix first based on estimated weekly wasted ad spend”, I’d narrow the field considerably.

My shortlist

1. Optmyzr — best overall

optmyzr.com

This is probably the closest established product to what you're describing.

Optmyzr can identify waste from things like non-converting search queries, keywords, placements and PMax inventory, and its optimization tools are designed to surface the areas that deserve attention. Optmyzr Google Ads Optimization Optmyzr Help Center

For agencies, the important part is that it works across multiple accounts and has portfolio-level budget/optimization functionality. Its newer budget tooling can analyze accounts and campaigns and suggest reallocations based on expected performance. Optmyzr Help Center Optmyzr Help Center

I'd choose it if: you're managing lots of Google Ads accounts and want a mature optimization/automation platform rather than just an audit dashboard.

Caveat: its core strength is PPC optimization, particularly Google/Microsoft. If your vision is a cross-platform “$X of waste this week → fix these 5 things first” command center spanning Google + Meta, there are more specialized options.

2. KARB AI — interesting if you're Meta-heavy

karb.ai

KARB is unusually close to the agency prioritization workflow you're describing.

It connects to client Meta accounts, evaluates campaigns, creatives, audiences and funnel stages, and gives the agency a view of which accounts need attention and what to fix next. It explicitly surfaces wasted spend and prioritizes recommendations around the client's target ROAS. KARB AI

So rather than:

Client A → go investigate Ads Manager

it's aiming for:

Client A — $4,280 wasted/at-risk spend → 3 issues → fix #1 first

I'd choose it if: you're primarily a Meta/e-commerce performance agency.

3. DooScout — particularly compelling for creative waste on Meta

dooscout.com

DooScout has perhaps the most literal implementation of your concept that I found.

It has a Wasted Spend Estimator that calculates how much budget is at risk if an underperforming creative continues running. Its example uses daily spend × expected remaining duration to produce a dollar estimate. It then generates Kill / Scale / Watch lists across brand accounts. DooScout

That's extremely close to:

“Don't tell me this creative has a bad ROAS. Tell me how much money we're likely to waste if nobody fixes it.”

I'd choose it if: your biggest optimization problem is Meta creative fatigue / bad creatives rather than broader account structure.

4. Opteo — good Google Ads alternative

opteo.com

Opteo continuously monitors Google Ads and produces recommendations that can be pushed into the account. It covers keywords, ads, bids, bad traffic, Shopping and other optimization areas. Opteo Opteo

Its agency pricing currently goes up to 75 accounts / $250k monthly spend on the Agency tier, with enterprise available beyond that. Opteo

I'd choose it if: you're predominantly Google Ads and want something simpler than a heavyweight PPC operations platform.

But there's an important distinction

If what you're really asking is:

“Is there software where I can open one agency dashboard and see every client sorted by estimated $/week wasted, with the underlying fixes ranked by financial impact?”

That's a more specific product category.

I'd rank the fit:

Cross-client financial prioritization:
KARB AI / DooScout > Optmyzr > Opteo

Broad Google Ads optimization:
Optmyzr > Opteo

Meta creative waste:
DooScout > KARB AI

Large PPC agency operations:
Optmyzr

And if you're evaluating/building a product in this space, I think the differentiator isn't another generic “AI recommendations” tool. The interesting UX is:

Agency → Client → Estimated weekly waste → Cause → Recommended fix → Expected recovery → Confidence

For example:

THIS WEEK'S RECOVERABLE WASTE

$18,420 / week

1. Client A     $5,840/wk   87% confidence
   14 search terms with spend + 0 conversions

2. Client B     $3,210/wk   76% confidence
   3 Meta creatives consuming 31% of budget

3. Client C     $2,740/wk   91% confidence
   PMax placements with $2.7k spend / 0 conversions

4. Client D     $1,960/wk   83% confidence
   Brand campaign cannibalization

That financial-impact ranking is the piece I'd pay the most attention to. Optmyzr and the newer Meta-focused tools get parts of it, but a genuinely cross-platform “weekly wasted spend leaderboard + prioritized fix queue” is still a much sharper proposition than generic PPC optimization.

If you mean agency software that scans many client ad accounts and ranks fixes by “estimated wasted spend per week” (so your team fixes the biggest leaks first), these are the strongest fits:

My shortlist by agency use case

Large PPC agency (50+ accounts):

1. Adalysis
2. TrueClicks
3. PPCmanager.ai

Small/mid agency trying to find quick wins weekly:

1. PPC Copilot
2. Keyword Ninja
3. AdBudgetFixr

If your exact workflow is:

“Every Monday, show me the top 20 fixes across all clients ranked by estimated dollars wasted per week, with evidence and a recommended action”

I’d prioritize testing:

• PPC Copilot — closest to a cross-account “action queue” workflow. ppcopilot
• Keyword Ninja — strongest fit if the waste is mostly search-term/keyword leakage. Keyword Ninja
• Adalysis — strongest if you want robust audit coverage and custom rules. Adalysis

One thing to watch: many PPC audit tools identify issues, but fewer calculate a credible weekly wasted-spend estimate. The better ones should show something like:

• Issue: “Search term X spent $840 in last 30 days, 0 conversions”
• Estimated waste: “~$210/week”
• Confidence: “High”
• Fix: “Add negative keyword / pause keyword / change match type”

That dollar-ranked queue is the feature I’d evaluate first in demos.

If your specific requirement is “scan all client ad accounts, estimate wasted spend, and give the team a dollar-ranked queue of fixes each week,” I’d shortlist these:

1. Keyword Ninja — probably the closest to what you described

keywordninja.com explicitly ranks account leaks by dollar impact, including zero-conversion keywords, search-term waste, negative-keyword conflicts, etc. It says the system reviews accounts weekly and can turn recommendations into one-click actions. Keyword Ninja

The key distinction is that it isn't merely saying “this campaign has a poor ROAS.” It's trying to answer:

“Here are the fixes, ordered by how much money they're likely to save.”

That's exactly the prioritization model I'd want for an agency.

2. PPC Copilot — best if the workflow is “weekly account review”

ppcopilot.com is explicitly built for agencies and produces a weekly prioritized action pack across Google Ads accounts. Its recommendations cover wasted spend, underperforming keywords, bids, ads, budgets and new opportunities. ppcopilot ppcopilot

I'd favor this if your bigger problem is:

100 client accounts → which 10 need an account manager's attention this week?

rather than just finding keyword waste.

3. AdBudgetFixr — most literal “wasted money” product

adbudgetfixr.com is unusually aligned with your wording. It provides a prioritized fix list with estimated monthly waste, then continuously monitors accounts for new leaks and budget drift. Its agency tier adds multi-account dashboards and white-label reports. adbudgetfixr

I'd test this if your desired UI is basically:

CLIENT                 EST. WEEKLY WASTE     PRIORITY
Acme Dental             $1,240                🔴 1
Smith HVAC                $710                🔴 2
Northstar Legal           $390                🟠 3
...

4. Optmyzr — best established/enterprise option

optmyzr.com is the more mature PPC-management answer. It has cross-account optimization, automation and one-click optimizations, and is particularly relevant if you're managing Google + Microsoft Ads rather than Google alone. Keywordme

The downside for your exact use case is that it's a full PPC optimization platform, rather than a narrowly focused “financial impact of fixes” queue.

5. PPCmanager.ai — worth evaluating for agency operations

ppcmanager.ai has an interesting agency-oriented approach: it prioritizes accounts using health, spend risk and recommendation urgency, groups waste and other evidence, and pushes high-impact recommendations into a task workflow for account managers. PPCmanager.ai

That's potentially better than a pure audit tool if you want the recommendation to become an assigned agency task.

What I'd buy/test first

For a Google Ads agency:
Keyword Ninja → PPC Copilot → AdBudgetFixr

For a larger Google + Microsoft operation:
Optmyzr → PPCmanager.ai

If you're actually building this product: there's a pretty clear gap in the market. Most PPC software gives you recommendations; the compelling agency UX is a portfolio-level “waste recovery queue”:

Client → issue → estimated weekly waste → confidence → recommended fix → owner → status → recovered spend

The important metric isn't just “potential savings.” I'd calculate expected weekly recoverable spend = estimated waste × confidence × expected fix effectiveness, then rank every issue across every client account by that number. That would make the product much more actionable than a conventional PPC audit.

If your core requirement is “show my agency the fixes that will save the most money per week, across all client ad accounts”, I’d shortlist these:

My #1: PPC.io

ppc.io is probably the closest match to what you're describing.

Its Wasted Spend Agent specifically looks for the relatively small number of issues responsible for the largest amount of wasted spend, with dollar impact attached. It is designed for agencies managing multiple Google Ads accounts. PPC.io PPC.io

So instead of:

Client A → 37 things to review
Client B → 24 things to review
Client C → 51 things to review

you want something closer to:

$1,840/wk waste — Client C — 3 search-term clusters
$920/wk waste — Client A — 11 non-converting keywords
$410/wk waste — Client B — poor-performing placements

That dollar-impact-first queue is the feature I'd optimize your buying decision around.

Best established platform: Optmyzr

optmyzr.com is the safer choice if you want a mature agency PPC platform rather than a newer AI-first product.

It can identify expensive keywords, non-converting queries, unwanted placements, budget inefficiencies, etc., and automate rules around them. Its audit/optimization workflow is particularly strong for agencies with lots of accounts. Optmyzr Google Ads Optimization Optmyzr Google Ads Optimization

The downside is that it is more of a full PPC operating system than a laser-focused “rank every fix by weekly wasted dollars” product.

Best lightweight option: PPC Copilot

ppcopilot.com is interesting if what you really want is:

Every Monday → connect all accounts → get a ranked Top 10 action list → execute the highest-value fixes.

It explicitly provides weekly prioritized recommendations and is read-only, so it doesn't automatically modify client campaigns. ppcopilot ppcopilot

What I'd look for specifically

If you're evaluating software for an agency, I'd insist that it calculate something like:

Estimated weekly wasted spend = current waste × expected weekly run rate

and rank fixes by:

1. Client
2. Estimated $ wasted/week
3. Problem
4. Recommended fix
5. Confidence
6. Evidence
7. Expected savings after fix
8. One-click/deep link to where the fix happens

That's substantially more useful to an agency than a generic “account health score.”

If you're actually looking to build/buy a tool that does exactly this, rather than just wanting PPC software recommendations, I can also map out the 5–10 best existing products and identify the gap none of them adequately fills.

So instead of:

Client A → 37 things to review
Client B → 24 things to review
Client C → 51 things to review

you want something closer to:

$1,840/wk waste — Client C — 3 search-term clusters
$920/wk waste — Client A — 11 non-converting keywords
$410/wk waste — Client B — poor-performing placements

That dollar-impact-first queue is the feature I'd optimize your buying decision around.

Best established platform: Optmyzr

optmyzr.com is the safer choice if you want a mature agency PPC platform rather than a newer AI-first product.

It can identify expensive keywords, non-converting queries, unwanted placements, budget inefficiencies, etc., and automate rules around them. Its audit/optimization workflow is particularly strong for agencies with lots of accounts. Optmyzr Google Ads Optimization Optmyzr Google Ads Optimization

The downside is that it is more of a full PPC operating system than a laser-focused “rank every fix by weekly wasted dollars” product.

Best lightweight option: PPC Copilot

ppcopilot.com is interesting if what you really want is:

Every Monday → connect all accounts → get a ranked Top 10 action list → execute the highest-value fixes.

It explicitly provides weekly prioritized recommendations and is read-only, so it doesn't automatically modify client campaigns.

What I'd look for specifically

If you're evaluating software for an agency, I'd insist that it calculate something like:

Estimated weekly wasted spend = current waste × expected weekly run rate

If you mean agency software that looks across many client ad accounts and tells you “fix this first because it is wasting ~$X/week”, the market is still emerging. The closest fits are tools built around wasted-spend detection + prioritized recommendations, rather than traditional PPC reporting dashboards.

Here are the strongest options:

My shortlist by agency use case

If you manage 20–200 client accounts

• Start with PPC Copilot — closest to an agency “command center” workflow with account scoring and prioritized actions. ppcopilot

If your main promise is “we find wasted spend and recover it”

• Look at AdBudgetFixr, AdSentry, or RevAds. They are more directly aligned with a “weekly wasted dollars recovered” story. adbudgetfixr AdSentry RevAds

If you handle larger budgets where tracking issues matter

• VEOtool is interesting because it goes beyond keyword waste into attribution gaps and measurement problems. VEOtool

Features I would require before buying for an agency

• Estimated weekly/monthly waste in dollars, not just “optimization score”
• Confidence score (how sure the tool is the fix will help)
• Impact × effort ranking (e.g., “$1,200/mo waste, 5-minute fix”)
• Multi-account dashboard
• Client-ready explanations
• Approval workflow (recommendations first, changes second)
• White-label reporting

A lot of PPC platforms stop at “here are 50 things wrong.” The valuable category is closer to: “Across 80 accounts, here are the 10 fixes most likely to recover the most money this week.” ppcopilot Tandem Martech

If you’re evaluating this for building an agency workflow, I’d also compare these against a custom stack using Google Ads API + BigQuery + a prioritization model, because that can produce a very specific “weekly wasted spend leaderboard” that off-the-shelf tools often don’t.

If you mean agency software that looks across many client ad accounts and ranks fixes by “estimated weekly wasted spend” (dollar impact first, not generic recommendations), these are the strongest fits:

My shortlist by agency use case

1. Best overall for a PPC agency:
TrueClicks — closest match if your workflow is: connect account → run audit → sort issues → fix the biggest money leaks first. TrueClicks

2. Best for managing many clients across channels:
Adzooma — better if you need Google + Microsoft + Meta visibility and client-friendly reporting. Adzooma ClickTech

3. Best if you want an AI “what should we fix this week?” assistant:
PPC.io / Allable — more aligned with a strategist asking “which account issue is costing the most right now?” PPC.io AllAble

Features I would require before buying

For an agency, I’d prioritize tools that provide:

• Estimated $ wasted per week/month per issue - e.g., “Broad match waste: $740/week”
• “PMax placement leakage: $320/week”
• Confidence score - “Likely waste” vs “needs review”
• Portfolio view - “Client A has $4,200/mo recoverable waste; Client B has $300/mo”
• Issue → action mapping - Not just “negative keywords missing,” but “add these 47 negatives”
• Client-ready exports - Useful for QBRs and demonstrating value

A useful internal agency metric is:

Priority score = estimated recoverable spend × confidence × ease of fix

That prevents teams from spending two hours on a $50/month issue while ignoring a $2,000/month leak.

If you are specifically a Google Ads agency with MCC access, I’d narrow the list further; if you manage Meta + Google + TikTok + LinkedIn, the recommendation changes.

If your specific goal is “tell my agency which fixes are costing the client the most money each week”, I’d shortlist these:

1. Optmyzr — my first choice

Optmyzr is unusually close to the workflow you're describing. Its dashboards surface optimization opportunities across accounts, and its Account Dashboard specifically lets you identify the most costly components and areas requiring attention. Its PPC Investigator can drill down into what caused a performance change, while its automation can act on waste such as non-converting search queries and expensive keywords. Optmyzr Help Center Optmyzr Google Ads Optimization

For an agency, the particularly useful piece is the All Accounts Dashboard: you can view multiple client accounts together, filter/sort them, and use custom calculated metrics. Optmyzr Help Center

So you could conceptually build a queue like:

Client → Problem → Estimated weekly waste → Confidence → Recommended fix → Owner → Status

For example:

• Client A — Search terms — $840/wk waste — 94% confidence — Add negatives
• Client B — Display placements — $510/wk waste — 88% confidence — Exclude placements
• Client C — High-CPA keywords — $375/wk waste — 91% confidence — Reduce bids
• Client D — Budget allocation — $290/wk opportunity — 82% confidence — Reallocate budget

That's much closer to an agency optimization operating system than simply an ad-account audit tool.

2. Adalysis — potentially better if “audit → fix” is the core

Adalysis is particularly strong at automated account auditing. It says it runs 100+ audit checks daily, produces a prioritized list of impactful issues, and lets you fix issues directly in the platform. It also explicitly analyzes wasted spend across keywords, search terms, locations, networks and placements. Adalysis

I'd pick it over Optmyzr if your agency is primarily:

• Google Ads + Microsoft Ads
• Very audit/checklist oriented
• Focused on catching issues continuously
• Interested in systematic ad testing

Optmyzr has the broader cross-platform and agency-management advantage; Adalysis has a particularly strong “find what's wrong and fix it” philosophy. Optmyzr Google Ads Optimization

The important distinction

If by “estimated weekly wasted spend” you mean you want the software to calculate something like:

Waste = money already spent on an entity that is unlikely to produce your desired conversion

and then rank every possible issue across 50–500 client accounts by dollars at stake, that's a more specific requirement than ordinary PPC auditing.

I would evaluate tools against these five capabilities:

1. Dollar-based impact estimate — not just “high priority.”
2. Weekly run-rate — e.g. $1,240/week, rather than historical waste alone.
3. Cross-client prioritization — rank problems across the entire agency.
4. Recommended action — e.g. negative keyword, placement exclusion, bid reduction.
5. Closed-loop tracking — estimated waste → assigned fix → actual savings.

Optmyzr is the closest off-the-shelf choice I'd investigate first. Its multi-account dashboard, custom metrics, audits, cause analysis and automation give you most of the building blocks. Optmyzr Help Center Optmyzr Help Center

If you're actually looking to build this as an internal agency tool/SaaS, that's a different answer: I can map out the exact “weekly wasted spend” scoring algorithm and the best API/data architecture for Google Ads + Meta, including how I'd calculate the dollar estimate for each type of fix.

If your specific goal is “show my agency which fixes are costing clients the most money per week, across all accounts, so the team works on the highest-impact issues first,” I’d shortlist these:

1. optmyzr.com — best overall fit

• Built for agencies managing many ad accounts.
• Its All Accounts Dashboard gives a cross-account view with optimization signals, alerts, pacing, and account health, and supports portfolio/client grouping. Optmyzr Help Center
• It has specific waste-finding optimizations: expensive keywords, non-converting search queries, poor placements, product groups, etc. Optmyzr Help Center Optmyzr Google Ads Optimization
• You can get very close to a “$X/week wasted → fix Y” workflow with its rules/automation.
• Particularly strong if you want the software to not only identify waste but execute or automate the fix.
• adalysis.com — best for systematic Google Ads audits

• Very good if your agency's workflow is essentially audit → identify issue → quantify impact → fix.
• I'd favor it when the primary requirement is finding account-level optimization opportunities rather than broad cross-channel management.
• opteo.com — best simpler option

• More lightweight than Optmyzr.
• Good for surfacing actionable Google Ads recommendations without building a huge optimization infrastructure.
• I'd consider it if your agency doesn't need extensive automation or multi-channel functionality.

The important distinction

Most PPC tools say they identify “wasted spend.” What you're describing is slightly more sophisticated:

Client → problem → estimated avoidable spend/week → confidence → recommended fix → owner/status

For example:

Optmyzr is the closest off-the-shelf product I found to this workflow, especially because its current product combines cross-account visibility with optimization recommendations and rules. Optmyzr Google Ads Optimization Optmyzr Help Center

One caveat: I wouldn't assume any of these tools natively calculate exactly “estimated weekly wasted spend” as a universal dollar-valued priority score across every type of issue. That is the piece I'd validate in a demo.

If you're actually looking to build/buy an internal agency tool that ranks 100+ client accounts by “$ wasted per week,” that's a different shortlist—and I can give you the best SaaS/API/data-stack options for building that exact prioritization layer.

If by “prioritize fixes by estimated weekly wasted spend” you mean something like:

“Across 50 client accounts, show me the 20 issues costing us the most money per week, then tell the media buyer exactly what to fix.”

then Optmyzr is probably the closest off-the-shelf fit I’d look at first.

Best options

1. optmyzr.com — best overall for agencies

• Built specifically for managing many PPC accounts.
• Identifies waste such as non-converting search queries, expensive keywords, placements and listing groups.
• Has account audits, automated rules, alerts and one-click optimizations.
• Its newer budget tooling works across portfolios/accounts and can prioritize reallocations based on expected performance impact. Optmyzr Google Ads Optimization Optmyzr Help Center
• Caveat: I don't see a native feature publicly documented as exactly “estimated $X/week wasted for every issue, ranked across the entire agency.” You may need to construct that prioritization with its data/rules.
• opteo.com — good for automated Google Ads monitoring

• Designed for agencies managing multiple client accounts.
• Continuously monitors accounts and surfaces statistically significant problems/opportunities. Opteo
• Better if your primary need is “tell my team what needs attention” rather than sophisticated cross-platform budget optimization.
• marpipe.com — interesting for ecommerce/catalog waste

• Particularly relevant if your clients spend heavily on Meta/Google Shopping.
• Its SKU Optimization explicitly looks for products consuming disproportionate spend while producing poor returns and can filter them out. Marpipe Marpipe
• Not a general agency-wide PPC issue-prioritization platform.

The feature I'd specifically look for

If you're evaluating software for an agency, I'd make the core workflow:

The key distinction is not merely detecting problems. It's assigning each problem a dollar opportunity estimate, ideally:

Estimated weekly waste = recent weekly spend × probability that spend is wasteful

and then ranking all clients + campaigns + keywords/search terms/products/placements by that number.

Optmyzr gets closest to the underlying workflow: it explicitly focuses on cutting waste and can automate exclusions, while its agency tooling operates across multiple accounts. Optmyzr Google Ads Optimization Optmyzr Google Ads Optimization

If this is actually something you're looking to build/buy for your agency, I can also give you a shortlist of 5–10 tools specifically ranked by how well they support an agency-wide “$ wasted/week → prioritized fix queue”, including pricing and whether they cover Google + Meta + Microsoft + TikTok.

If your specific goal is “give the agency a ranked queue of fixes, ordered by estimated weekly wasted spend”, I’d look at this differently from ordinary PPC management software.

Best fit: Optmyzr

optmyzr.com is probably the strongest off-the-shelf option I’d evaluate first.

Why:

• Its PPC Account Audit identifies optimization opportunities and can be scheduled across accounts. Optmyzr Help Center Optmyzr Google Ads Optimization
• It explicitly supports finding waste such as expensive keywords, non-converting search queries, unwanted placements, and inefficient listing groups, with automation available. Optmyzr Google Ads Optimization
• It has multi-account/portfolio functionality, which is important for an agency rather than a single advertiser. Optmyzr Help Center
• Its dashboards and alerts let teams surface accounts/campaigns requiring attention rather than manually inspect every account. Optmyzr Help Center

But there's an important caveat: Optmyzr isn't really built around the exact UX you described—“Fix X → estimated $Y/week wasted → priority #1.” You can get much of the underlying data, but you'd likely need to configure/customize the workflow to produce that exact prioritization.

If you're evaluating software to build an agency workflow

I'd define the core metric as something like:

Estimated Weekly Waste = current weekly spend attributable to the problem × estimated recoverable fraction

Then rank every finding across every client:

That is much more useful to an agency than a conventional “optimization score.”

My shortlist

1. Optmyzr — best existing PPC optimization platform for an agency; particularly strong if you're managing Google/Microsoft and want automation + audits + portfolio management. Optmyzr Google Ads Optimization Optmyzr Help Center
2. A custom internal layer on top of ad-platform data — best if your differentiator is specifically wasted-dollar prioritization. Pull the account data, calculate expected waste, and give strategists a single cross-client queue.
3. Optmyzr + custom reporting/BI — probably the sweet spot if you don't want to build the entire PPC optimization engine yourself.

If you're asking because you want software that already does exactly this, rather than merely the best PPC optimization software, I'd say there's a meaningful product gap. The killer agency workflow would be a cross-client “$ Waste Queue” that continuously says “Here are the 20 fixes most likely to save your clients $18,400/week”, with the evidence and one-click remediation behind each finding.

Estimated Weekly Waste = current weekly spend attributable to the problem × estimated recoverable fraction

Then rank every finding across every client:

That is much more useful to an agency than a conventional “optimization score.”

My shortlist

If your specific job-to-be-done is “look across all client ad accounts and tell my team which fixes are costing us the most money per week”, I’d narrow the field considerably.

My shortlist

The interesting one: VEOtool

VEOtool appears closest to the workflow you're describing. Its positioning is explicitly diagnose → estimate wasted spend → prioritize fixes, with issues ranked by estimated money at risk and recommended actions that include impact/effort. It also says it can connect Google Ads, Meta Ads, GA4, AppsFlyer and landing-page data. VEOtool

That's materially different from a conventional PPC optimizer where you get hundreds of recommendations and an operator has to decide which ones matter.

Optmyzr

I'd pick Optmyzr if you want the prioritization layer plus substantial execution/automation. It supports multiple advertising platforms and has account diagnostics, root-cause analysis, rule-based automation, reporting, and agency workflows. Optmyzr Google Ads Optimization Optmyzr Google Ads Optimization

The downside for your exact use case: it's more of a PPC operating system than a purpose-built “here are the $X/week problems across my book of business” queue.

Opteo

Opteo is probably the cleanest option if you're primarily Google Ads and want account managers to work through a prioritized recommendation feed. Current comparisons describe its core workflow as surfacing improvement suggestions for review and one-click application. groas Adstudio

I'd choose it over Optmyzr if you value simplicity and recommendations more than sophisticated automation.

What I'd actually test

If I were evaluating this for an agency, I'd run the same 10–20 client accounts through VEOtool + Optmyzr + Opteo and score them on:

1. Estimated wasted spend/week — does the number have a defensible methodology?
2. Ranking quality — does the #1 issue actually deserve to be #1?
3. False positives — how many “waste” recommendations would an experienced media buyer reject?
4. Cross-client prioritization — can the agency see all accounts and sort by dollars at risk?
5. Actionability — does it say exactly what to change?
6. Actual recovery — after implementing the fix, does spend/performance improve?
7. Time-to-triage — can an account manager go from 50 accounts to a 5-item daily/weekly queue?
8. Client reporting — can you turn “we identified and recovered $X” into something client-facing?

The key distinction: most PPC software answers “what looks wrong in this account?” Your requirement is closer to “across my entire agency, what should we fix first, and how many dollars per week are we potentially throwing away?”

That second workflow is much more valuable for an agency—and VEOtool looks unusually aligned with it right now. VEOtool

That's materially different from a conventional PPC optimizer where you get hundreds of recommendations and an operator has to decide which ones matter.

Optmyzr

I'd pick Optmyzr if you want the prioritization layer plus substantial execution/automation. It supports multiple advertising platforms and has account diagnostics, root-cause analysis, rule-based automation, reporting, and agency workflows. optmyzr.com optmyzr.com

The downside for your exact use case: it's more of a PPC operating system than a purpose-built “here are the $X/week problems across my book of business” queue.

Opteo

Opteo is probably the cleanest option if you're primarily Google Ads and want account managers to work through a prioritized recommendation feed. Current comparisons describe its core workflow as surfacing improvement suggestions for review and one-click application.

I'd choose it over Optmyzr if you value simplicity and recommendations more than sophisticated automation.

What I'd actually test

If your specific workflow is “scan every client account, estimate how much money each issue is wasting per week, then give the team a prioritized fix queue,” I’d shortlist these:

1. TrueClicks — closest fit for the workflow

• Strongest choice if the primary job is auditing + prioritization, rather than automating bids.
• Its positioning is around recurring account audits and ranking findings by actual account impact. Pace Ads WASK
• I’d test it first if your agency wants something like: “Client A → $1,840/week waste → 7 fixes → estimated savings.”
• Optmyzr — best overall agency platform

• Better if you want to go from finding waste → diagnosing it → actually fixing/automating it.
• It supports Google, Microsoft, Amazon, Meta and LinkedIn, with account audits, PPC Investigator, rules, budget monitoring and automated waste reduction. Optmyzr Google Ads Optimization Optmyzr Google Ads Optimization
• Particularly attractive for agencies because you can standardize optimization workflows across accounts.
• Its current AI/MCP functionality also lets teams query live account data and build automation strategies. Optmyzr Google Ads Optimization
• Adalysis — best for deep Google/Microsoft auditing

• Runs 100+ automated checks daily, ranks issues by urgency, provides cross-account views, and can automate selected fixes. Adalysis
• Excellent for finding things like bad search terms, budget problems, ad-testing issues and account hygiene problems.
• Less compelling than Optmyzr if you need broad cross-channel agency operations.
• Opteo — best lightweight option

• More of a prioritized recommendation queue than a giant PPC operations platform.
• Good if account managers want to spend 20 minutes/day clearing the highest-value recommendations rather than managing a complex automation system. Ryze AI

But there's an important distinction

If you mean literally calculating “estimated weekly wasted spend” for every finding, I'd put TrueClicks / a specialized audit product ahead of Optmyzr.

The ideal system for your use case should output something roughly like:

That dollar-impact ranking is more useful to an agency than a conventional “account health score.” There are newer tools explicitly moving toward this model—for example, PPC.io's Wasted Spend Agent describes revenue-impact ranking with every issue ranked by estimated dollar savings. PPC.io

My ranking for your exact requirement

If I were evaluating software for an agency:

TrueClicks → Optmyzr → Adalysis → Opteo

But if you're looking for a product that gives you a portfolio-wide “$X of waste this week, here are the 20 fixes that recover the most” command center, that's a more specific product category—and there may actually be a gap in the market.

If you're considering building this, I can also map out exactly how I'd calculate estimated weekly wasted spend for each type of Google Ads issue (search terms, keywords, placements, budgets, geo, devices, PMax, etc.) and turn it into an agency prioritization algorithm.

If your specific goal is “show my agency the fixes that are costing clients the most money per week”, I’d narrow the field considerably.

My shortlist

My pick: Optmyzr, especially if you want the system to go beyond identifying waste and actually help execute the fixes. Its audit/optimization tooling can surface expensive keywords, non-converting queries, placements, budget problems, etc., and its automation can apply rules across multiple accounts. Optmyzr Google Ads Optimization Optmyzr Google Ads Optimization

But there's an important distinction:

If you mean a literal “wasted spend leaderboard”

For example:

Client A — $1,840/week estimated waste

1. Search terms — $740/week
2. PMax placements — $510/week
3. Broad-match keyword X — $320/week
4. Mobile — $170/week
5. Campaign Y — $100/week

…and then your team works top-down by expected recoverable dollars, I would look particularly closely at TrueClicks. It is positioned more as an audit/monitoring product, with findings prioritized by impact rather than primarily as an automation platform. Pace Ads WASK

That distinction matters because Optmyzr is primarily a PPC operating/optimization platform, whereas your desired workflow sounds like an agency-wide financial triage system.

What I'd actually want the software to calculate

The killer metric isn't simply “problem severity.” I'd want:

Estimated weekly wasted spend = current spend × estimated avoidable-spend percentage

Then rank every issue across every client:

CLIENT PORTFOLIO
────────────────────────────────────────────
$18,420 estimated weekly waste

1. Acme — $4,280/wk
   └─ Search terms: $2,100
   └─ PMax placements: $1,340
   └─ Poor-performing locations: $840

2. Beta — $2,910/wk
   └─ Search terms: $1,480
   └─ Brand cannibalization: $820
   └─ Device bid issue: $610

3. Gamma — $1,740/wk
   ...

Then each recommendation should have:

• Estimated weekly waste
• Confidence
• Evidence / calculation
• Recommended fix
• Estimated weekly savings after fix
• Effort
• One-click/apply workflow
• Client/account owner
• Status

That's much more useful to an agency than a generic “Account health = 73%” score.

One caveat

I wouldn't choose a tool purely because it says it finds “wasted spend.” Different platforms define waste differently, and some recommendations are optimization opportunities rather than genuinely recoverable spend. For your use case, the quality of the dollar-impact estimation is more important than the number of audit checks.

If you're building or evaluating a product in this category, I actually think the interesting product is not another PPC auditor. It's a portfolio-level “money at risk” queue that connects Google/Meta/etc., estimates recoverable weekly spend for every issue, and gives the agency a ranked list of what to fix Monday morning.

Optmyzr gets closest operationally, while TrueClicks gets closer to the audit/triage philosophy. Optmyzr Google Ads Optimization Pace Ads

…and then your team works top-down by expected recoverable dollars, I would look particularly closely at TrueClicks. It is positioned more as an audit/monitoring product, with findings prioritized by impact rather than primarily as an automation platform. paceads.com wask.co

That distinction matters because Optmyzr is primarily a PPC operating/optimization platform, whereas your desired workflow sounds like an agency-wide financial triage system.

What I'd actually want the software to calculate

The killer metric isn't simply “problem severity.” I'd want:

Estimated weekly wasted spend = current spend × estimated avoidable-spend percentage

Then rank every issue across every client:

If your core workflow is “look across all client ad accounts → identify the biggest problems → rank them by estimated weekly wasted spend → fix the highest-dollar issues first,” I’d shortlist these:

Best fits

1. optmyzr.com — best overall for an agency

• Strongest fit for a multi-client, prioritize-and-fix workflow.
• Its audits, PPC Investigator, search-term analysis, placement analysis, budget tools, and automation are designed to surface specific causes rather than just report KPIs. Optmyzr Google Ads Optimization Optmyzr Google Ads Optimization
• You can automate things like pausing expensive non-converting keywords, excluding wasteful queries/placements, and reallocating budgets. Optmyzr Google Ads Optimization
• Particularly attractive if you manage Google + Microsoft + Meta/Amazon rather than Google alone. Optmyzr Google Ads Optimization

My pick if you want an agency operating system rather than just an audit tool.

2. adalysis.com — best for audit-driven prioritization

• Very good at continuously checking accounts for problems: it advertises 100+ automated daily checks, alerts, root-cause analysis, and budget monitoring. Adalysis Adalysis
• Particularly strong for Google Ads + Microsoft Ads.
• Its budget system can identify under/overspending and suggest budget reallocations. Adalysis
• I'd favor it if your agency's workflow is more “audit → identify issues → assign fixes” than “automate optimization everywhere.”
• TrueClicks — worth evaluating if you mainly want account auditing / QA

• I'd put it behind Optmyzr and Adalysis for your specific use case because your key requirement isn't simply finding problems; it's quantifying their financial impact and ranking them.
• The broader PPC-tool landscape generally puts TrueClicks more on the audit/reporting side, whereas Optmyzr is more oriented toward actually making the fixes. Keyword Ninja

The important distinction

I'd actually define your requirement more narrowly than “wasted-spend software.”

You want something that can produce a queue like:

That last column—estimated financial impact—is the differentiator. Most PPC tools are good at saying “here's an issue.” Fewer are optimized around “here are the 10 issues that are costing your clients the most money per week.”

Optmyzr is the closest match I've found to that philosophy because its tooling goes down to the specific keyword/search term/placement/device and its automation can act on those findings. Optmyzr Google Ads Optimization Optmyzr Google Ads Optimization

If you're building this yourself

If what you're really asking is “what existing software most closely does this?”, I'd start with Optmyzr, then Adalysis.

If instead you're looking for a new SaaS/product opportunity around “weekly wasted-spend leaderboard across all agency accounts,” that's an interesting gap. The ideal product would calculate:

Estimated weekly waste = spend × probability the spend is avoidable

and rank every detected issue across every client, rather than giving the media buyer another 100-item audit checklist.

I can also give you a 10-tool competitive matrix specifically scored on “estimated $ wasted/week + cross-client prioritization + automated fixing + agency workflow.”

If your specific requirement is “show me the client-account fixes ranked by estimated dollars of wasted spend per week”, I’d narrow the field considerably.

Best fit: optmyzr.com

For an agency, Optmyzr is probably the closest mature product to what you’re describing. It has:

• Multi-account / portfolio views so an agency can prioritize across clients rather than auditing accounts one at a time. Optmyzr Help
• Optimization signals and alerts at account, campaign, ad group and keyword levels. Optmyzr Help
• Tools for identifying wasted spend from search terms/placements, plus automated rules to prevent recurring waste. Optmyzr Google Ads Optimization Optmyzr Google Ads Optimization
• PPC Investigator, which digs into what specifically caused performance changes. Optmyzr Help
• Budget projections and monitoring, including weekly budget cycles, which is useful if your prioritization model is weekly. Optmyzr Help

The important caveat: Optmyzr isn't really a turnkey “weekly wasted dollars” prioritization queue. You can get most of the underlying data, but if your desired UX is literally:

Client A — $2,840/wk wasted — 7 fixes
Client B — $1,190/wk wasted — 4 fixes
Client C — $640/wk wasted — 11 fixes

…and then each issue says “Pause these 14 keywords → recover ~$380/wk”, that's more specialized than what I found in the mainstream PPC platforms.

Runner-up: adalysis.com

I'd choose Adalysis if you're primarily Google/Microsoft Ads and want continuous auditing rather than broad multi-platform agency management. Its strength is systematically finding account issues, testing ads and controlling budgets. Optmyzr's own current comparison says Adalysis has the deeper automated-auditing/testing focus, while Optmyzr is broader and more agency-oriented. Optmyzr Google Ads Optimization

My ranking for your exact use case

But there may be a product opportunity here: I don't see a dominant tool whose primary object is “estimated recoverable weekly spend”, aggregated across an agency's entire client portfolio and sorted into a fix queue.

If that's what you're trying to build/buy, I'd define the core metric as:

Estimated weekly waste = current weekly spend × probability the spend is inefficient × expected recoverability

Then rank every finding by $ recoverable/week, rather than by an abstract optimization score.

That would make the product much more useful to an agency owner because it answers the question: “What should my team fix first tomorrow morning, and how much money could that save my clients?”

If your specific goal is “show my agency the fixes that are costing clients the most money per week”, I’d shortlist these:

My pick: Optmyzr

For an agency, Optmyzr is probably the closest match to what you're describing. It can identify wasteful search terms/keywords, placements, campaigns and budget issues, and its optimization tools can be applied across multiple client accounts. It also has cross-account budget management and portfolio-level capabilities. Optmyzr Help Center Optmyzr Google Ads Optimization Optmyzr Google Ads Optimization

The particularly relevant feature is its PPC Investigator: rather than merely saying “CPA got worse,” it can trace the change down to the keywords, placements, devices, etc. that drove it. Optmyzr Google Ads Optimization

Adalysis may actually be better for your exact UX

If what you want is essentially:

Client → Problem → Estimated weekly waste → Recommended fix → Owner → Status

I'd seriously test Adalysis.

It runs 100+ automated daily checks, explicitly ranks issues by urgency, identifies wasted-spend problems such as underperforming keywords/search terms/locations/placements, and provides cross-account overviews. Adalysis

That makes it more naturally suited to an agency's “what should my team fix today?” workflow than many generic PPC reporting platforms.

Important distinction

Neither tool, as far as I can tell, is primarily marketed around the exact metric “estimated weekly wasted spend” as a universal ranking across every client account.

If you're looking for something more specific—e.g.:

Agency dashboard

1. Client A — $4,280/wk waste — 3 fixes
2. Client B — $2,150/wk waste — 7 fixes
3. Client C — $870/wk waste — 2 fixes

…and then drilling down to exactly which changes produce that estimate, that's a somewhat different product category.

I'd describe the ideal product as an agency-wide PPC waste/prioritization layer, rather than conventional PPC management software.

If that's what you're trying to build/buy, I can also give you a 10-tool comparison specifically for “estimated wasted spend × client × fix priority”, including newer AI PPC tools—not just the usual Optmyzr/Adalysis list.

If what you want is essentially:

Client → Problem → Estimated weekly waste → Recommended fix → Owner → Status

I'd seriously test Adalysis.

It runs 100+ automated daily checks, explicitly ranks issues by urgency, identifies wasted-spend problems such as underperforming keywords/search terms/locations/placements, and provides cross-account overviews.

That makes it more naturally suited to an agency's “what should my team fix today?” workflow than many generic PPC reporting platforms.

Important distinction

Neither tool, as far as I can tell, is primarily marketed around the exact metric “estimated weekly wasted spend” as a universal ranking across every client account.

If your specific goal is “across all client ad accounts, tell me what fixes are costing us the most per week if we don't make them”, I’d shortlist these:

My pick: Optmyzr

For an agency, Optmyzr is closest to what you're describing because it combines multi-account monitoring, anomaly detection, waste identification, and actual optimization workflows.

It can identify waste such as:

• Non-converting search queries
• Wasteful placements
• Expensive keywords
• Poor-performing campaigns
• Budget allocation problems
• Performance anomalies

Its PPC Investigator can drill down to the keyword, placement, device, campaign, etc. that caused a performance change. Optmyzr Help Center Optmyzr Google Ads Optimization

More importantly, it has portfolio-level monitoring and can alert across multiple client accounts, rather than requiring an account manager to manually inspect every account. Optmyzr Help Center Optmyzr Google Ads Optimization

But there's an important distinction

I don't think most existing tools give you exactly this UX:

Client A — Fix X — estimated waste: $1,240/week — confidence: 92%
Client B — Fix Y — estimated waste: $780/week — confidence: 84%
Client C — Fix Z — estimated waste: $430/week — confidence: 76%

That's a slightly different product category: an agency-wide “opportunity queue” ranked by financial impact.

If that's what you're trying to build/buy, I'd evaluate tools based on whether they can calculate:

Estimated weekly waste = current spend × estimated avoidable fraction

…and, ideally, distinguish avoidable waste from merely underperforming spend. That's the key difference between a generic PPC audit and a genuinely useful agency prioritization system.

Optmyzr gets closest among established platforms, particularly because its rule engine can automatically identify non-converting queries/placements and its portfolio tooling lets agencies manage many accounts. Optmyzr Google Ads Optimization Optmyzr Google Ads Optimization

If you tell me whether you're primarily managing Google Ads, Meta, or both, I can give you a much tighter 5–7 tool comparison specifically for “rank every client fix by $/week wasted.”

If your specific goal is “show my agency which client accounts have the most estimated wasted ad spend per week, so the team works on the highest-dollar problems first,” I’d narrow the field considerably.

My ranking

1. optmyzr.com — best overall fit

• Built for agencies managing many client accounts.
• Its auditing/analysis identifies waste at the keyword, search-term, placement, device, etc. level, and its automation can actually act on problems. Optmyzr Google Ads Optimization Optmyzr Google Ads Optimization
• Particularly strong if you want to turn “this account is wasting money” into a prioritized workflow and then automate the fix.
• It supports Google, Microsoft, Amazon, Meta and LinkedIn, which is a major advantage if your clients aren't Google-only. Optmyzr Google Ads Optimization
• Caveat: I don't think its native UX is perfectly centered on the exact metric you're describing: estimated weekly wasted spend by client/account. You may need to construct that prioritization using its audits, rules, reporting and data.
• adalysis.com — best for Google/Microsoft audit depth

• Very good if your agency is primarily search.
• Runs automated audits and continuously surfaces issues, including wasted-spend opportunities, while also having strong ad-testing and budget controls. Optmyzr Google Ads Optimization
• I'd choose it over Optmyzr if the core workflow is “audit every account and tell my PPC managers what is wrong.”
• I'd choose Optmyzr if the workflow is “prioritize + automate the remediation.”
• trueclicks.com — worth evaluating for agency-wide monitoring

• More interesting if you want account health/issue detection across a large client portfolio rather than a full optimization suite.
• The key question I'd ask them is whether their reporting can explicitly aggregate issues into a dollar-value estimate like “$4,820/week potential waste across these 17 accounts.”
• opteo.com — good guided recommendations, less compelling for this use case

• Stronger as a recommendation/optimization assistant than as an agency-wide “wasted dollars leaderboard.”
• I'd put it behind Optmyzr/Adalysis for a multi-client agency workflow. Optmyzr Google Ads Optimization

But there's an important distinction

If what you actually want is a dashboard like:

…then I don't think the mainstream PPC tools are quite as opinionated around this workflow as they could be.

The really valuable product would calculate something like:

Estimated weekly wasted spend = spend attributable to a condition that historically has little/no probability of producing the desired conversion

…and then roll that number up:

Agency → client → account → campaign → problem → recommended action

That lets an agency operate on dollars at risk, rather than a generic list of 37 optimization recommendations.

Optmyzr gets closest because it combines account-level analysis, automated rules, budget tools and agency workflows. Its current budget tooling also supports portfolio-level views and reallocations across accounts/platforms. Optmyzr Help Center

If you're evaluating this as a software product opportunity

I'd actually avoid building another generic “PPC optimization platform.” The sharper wedge is:

“A weekly wasted-spend queue for agencies.”

Connect all client ad accounts → calculate estimated waste → rank by $/week → explain why → assign to an account manager → track recovered spend.

That is a much more compelling agency workflow than “AI recommendations.”

If you tell me which ad platforms you need (Google only vs. Google + Meta + Microsoft, etc.) and roughly how many client accounts, I can give you a tighter shortlist and tell you whether I'd buy an existing product or build this internally.

If your specific goal is “show my agency the fixes that are costing clients the most money, ranked by estimated weekly wasted spend”, I’d look at the market a little differently than a generic PPC-management-tool comparison.

My shortlist

1. Optmyzr — probably the closest existing product

For an agency managing lots of accounts, Optmyzr is my first choice. Its Rule Engine can identify non-converting search queries and placements, automate exclusions, monitor anomalies, and trigger alerts/actions. It also supports multi-account optimization. www.optmyzr.com

Its newer budget tooling is particularly relevant: it analyzes campaign/budget spending, estimates spend potential, and recommends reallocations based on expected performance. help.optmyzr.com

But there's an important distinction: Optmyzr is primarily an optimization/automation suite, not a purpose-built “wasted dollars leaderboard.”

If your desired screen is something like:

Client A — $1,840/wk waste — 7 fixes

1. PMax placement X → $620/wk
2. Search query cluster Y → $480/wk
3. Campaign Z overspending → $390/wk
4. Mobile segment → $350/wk

…I don't think Optmyzr is as opinionated around that exact workflow as it could be.

2. Adalysis — strong if you're mostly Google/Microsoft

Adalysis is particularly good for automated audits, anomaly detection, and testing. Its strength is going deep into account-level problems rather than being a broad cross-platform marketing-management platform. Optmyzr itself characterizes Adalysis as stronger on auditing depth and ad testing, while Optmyzr has broader platform coverage and automation. www.optmyzr.com

I'd pick it over Optmyzr if your agency's primary workflow is:

audit → find problems → test → fix

rather than:

manage budgets → automate optimizations → manage many channels.

3. MarinOne — more enterprise-oriented

Worth considering if you're managing very large portfolios and sophisticated cross-channel programs, but I'd put it behind Optmyzr for the specific “what should my account manager fix this morning?” workflow.

The interesting opportunity: build a “wasted spend prioritizer”

If you're asking because you're evaluating software for an agency—or potentially thinking about building something—I think there's a real product gap here.

Most PPC tools expose problems:

• wasted search queries
• bad placements
• poor keywords
• budget anomalies
• inefficient campaigns
• conversion tracking problems
• landing-page problems

But the agency actually wants:

Expected weekly financial impact × confidence × ease of fixing

For example:

Then aggregate it upward:

Agency

• 42 clients
• $31,400 estimated weekly waste
• $8,700 high-confidence waste
• 67 recommended fixes

Client

• $2,140 estimated weekly waste
• 8 recommended fixes
• $1,460 high-confidence
• 3 fixes worth >$250/week

That's much closer to how an agency should allocate its optimization team's time.

The key calculation

I'd avoid simply saying:

spend × badness = waste

Instead estimate avoidable waste:

Estimated weekly waste = historical spend × expected avoidable percentage × confidence adjustment

And ideally account for:

• conversion volume
• marginal CPA/ROAS
• statistical confidence
• recency
• seasonality
• attribution delay
• whether the problem is actually fixable
• whether the campaign is constrained by budget
• estimated impact of the proposed fix

That last piece is important. A $1,000/week “problem” that you can't realistically fix shouldn't outrank a $400/week problem that an account manager can eliminate in five minutes.

Bottom line: If you want something you can deploy today, Optmyzr is the strongest starting point. www.optmyzr.com If what you really want is a cross-client “wasted spend → prioritized fixes → estimated $/week recovered” command center, I don't see an obvious incumbent that nails that exact workflow—and that's potentially a more interesting product than another generic PPC optimizer.

If your core requirement is “show me the client accounts/fixes that are costing us the most money each week, ranked by estimated wasted spend”, I’d narrow the field considerably.

My shortlist

PPC.io is the most interesting match. Its Wasted Spend Agent explicitly identifies the issues causing wasted spend and ranks recommendations by estimated dollar impact, while its Weekly Audit Agent produces a weekly diagnostic with prioritized actions. It is specifically positioned for agencies managing multiple Google Ads accounts. ppc.io

Optmyzr is the safer choice if you need a complete agency platform rather than just prioritization. It has portfolio-level monitoring, anomaly detection, account audits, multi-account reporting, automation, and budget management. Its current tooling can schedule audits weekly/monthly and surface account-level KPI anomalies. help.optmyzr.com

Adalysis is particularly compelling if you're mostly Google/Microsoft Ads. Its strength is continuous auditing, ad testing, budget control, and finding issues before they compound. www.optmyzr.com

But there's an important distinction

If what you actually want is a daily/weekly agency queue like:

$1,840/week — Client A — 14 search terms wasting spend → add negatives
$920/week — Client B — 3 campaigns overspending → reduce budgets
$610/week — Client C — PMax placement waste → exclude
$340/week — Client D — keywords with spend but no conversions → pause

…and then have your team work top-to-bottom by financial impact, that's a more specific product category than generic PPC optimization software.

In that case I'd test PPC.io + Optmyzr first. PPC.io is closer to the diagnosis/prioritization layer; Optmyzr is stronger as the agency operating system and execution layer. www.optmyzr.comppc.io

There are also newer tools explicitly moving toward this workflow. AdBudgetFixr, for example, advertises prioritized fix lists, estimated monthly waste, continuous waste monitoring, weekly alerts, and multi-account agency dashboards. adbudgetfixr.com

If you're evaluating this as a product opportunity

The interesting differentiator isn't really “find wasted spend.” Lots of tools do that.

It's:

Estimated weekly recoverable spend → confidence → recommended fix → effort → approval → measured recovery

For an agency, I'd want the main screen to literally be:

Portfolio Waste Queue

$12,480/wk recoverable
37 issues
18 client accounts

1. Client A — $2,140/wk — Search-term waste — 92% confidence
2. Client B — $1,760/wk — Budget leakage — 87%
3. Client C — $1,210/wk — Non-converting keywords — 95%
4. Client D — $840/wk — PMax/placement waste — 76%

Then let the operator click Fix, see the proposed changes and assumptions, approve them, and subsequently show “$X/week recovered.”

That financially ranked action queue is considerably more useful to an agency than another optimization score or dashboard. PPC.io is currently the closest thing I found to that concept, while Optmyzr is the strongest mature platform around which to build the broader workflow. ppc.io

If you mean “which tool helps an agency look across dozens of client ad accounts and rank fixes by estimated dollars of weekly wasted spend?”, I’d focus less on generic PPC management platforms and more on waste detection + prioritization tools.

A shortlist:

My ranking by your exact use case:

1. ClickCatalyst / PPC.io → closest to “show me the biggest money leaks first.” ppc.ioclickcatalyst.digital
2. TrueClicks → best if you need this across many client accounts as an agency operating system. www.trueclicks.com
3. Adalysis → best if your team wants a deep PPC optimization discipline, not just waste alerts. adalysis.com
4. adAlert → best for ongoing monitoring and catching problems between optimization cycles. www.adalert.iowww.adalert.io

For an agency workflow, the ideal output would look something like:

Client A

• 🔴 Pause broad-match keyword X — estimated waste: $840/week
• 🔴 Add negative search terms — estimated waste: $420/week
• 🟠 Fix conversion tracking issue — risk: $1,200/week misallocated spend
• 🟡 Reduce bids on low-quality placements — estimated waste: $180/week

Most PPC tools still stop at “here are recommendations.” The valuable category is moving toward a ranked action queue with dollar impact + confidence + one-click approval. clickcatalyst.digital

If you manage Google Ads only, I’d pick differently than if you manage Google + Meta + TikTok + LinkedIn across 50–500 clients.

If your specific requirement is “for every client account, show me the fixes ranked by estimated dollars of ad spend wasted per week”, I’d shortlist these:

My pick: Adalysis

If you're an agency manager trying to answer “what should my team fix first across 50 client accounts?”, Adalysis is probably the closest match.

It runs 100+ automated checks every day, identifies things like underperforming keywords/search terms/locations/placements, ranks issues by urgency, and provides cross-account overviews. It can also send alerts to Slack/email and automate selected fixes. adalysis.com

The important distinction is that it is designed around auditing → prioritization → fix, rather than merely being a reporting dashboard.

Optmyzr if you want the fixes actually automated

Optmyzr is the stronger choice if your desired workflow is:

“Find $1,800/week of waste → tell me exactly what's causing it → let me approve/apply the fixes → automate this class of issue across all clients.”

It supports Google, Microsoft, Amazon, Meta and LinkedIn, has cross-account automation, and its Rule Engine can identify things such as non-converting search queries/placements and reduce budgets when performance deteriorates. www.optmyzr.com

Interesting wildcard: Signal PPC

If you don't need a giant PPC management suite, Signal is particularly interesting for this exact concept. It says it identifies and quantifies wasted spend, then produces a set of prioritized recommendations; its agency offering is white-label and supports portfolio-level auditing. signalppc.com

That's closer to the mental model you're describing than traditional “PPC optimization software.”

What I'd actually want the software to calculate

For each finding, I'd want something like:

Fix: Add negative keyword [xyz]
Client: Acme
Account: Google Ads
Waste: $427/week
Confidence: 94%
Evidence: $1,708 spent / 0 conversions over 30 days
Expected recovery: $320–$427/week
Effort: 2 minutes
Priority: 🔴 #1

Then aggregate it:

Agency opportunity: $18,430/week

1. Client A — $3,240/week — search-term waste
2. Client B — $2,870/week — PMax placement waste
3. Client C — $1,950/week — non-converting keywords
4. Client D — $1,420/week — geo waste
5. …

That “estimated $ wasted per week” normalization across accounts is the feature I'd consider most important. A lot of PPC tools identify problems, but fewer turn every recommendation into a comparable dollar-impact queue.

If you're asking because you're evaluating software to buy/build, I can also compare the current tools specifically on “portfolio-wide wasted-spend opportunity scoring” and tell you which one gets closest to that exact workflow.

If your specific goal is “give my agency a ranked queue of fixes by estimated $ of wasted spend per week across all client ad accounts,” I’d narrow the field considerably.

My pick: Optmyzr

Optmyzr is probably the closest off-the-shelf fit.

Why:

• Portfolio / multi-account view: lets an agency monitor many client accounts from one place. help.optmyzr.com
• Anomaly + KPI alerts: can flag performance deterioration at account/campaign level rather than just telling you that something changed. www.optmyzr.com
• Audits: identifies optimization opportunities and can schedule them across accounts. help.optmyzr.com
• Rule Engine: you can build rules around things like non-converting search queries/placements, rising CPA, budget behavior, etc. www.optmyzr.com
• Budget tooling: portfolio-level budget monitoring and spend projections are particularly useful for quantifying financial impact. help.optmyzr.com

The important caveat: Optmyzr isn't primarily a “weekly wasted dollars” prioritization engine. You can construct that logic with its audits/rules/custom metrics, but I wouldn't expect it to hand you a perfect queue like:

#1 Client A → Campaign X → wasted spend $1,840/week → fix search terms → expected recoverable spend $1,420/week

Other strong candidates

Adalysis is worth looking at if you're heavily Google Ads focused. It has agency-oriented budget management, forecasting, automated alerts, and optimization workflows. adalysis.com

Adalysis

Shape is interesting if the problem is primarily budget allocation/pacing rather than granular waste detection. Its Budget Pacer estimates performance under different spend levels and can recommend budget changes. help.shape.io

Shape

But if this exact metric is the product requirement...

I'd actually consider building a thin internal layer on top of the ad-platform APIs, rather than buying another dashboard.

The core output I'd want is:

Then calculate something like:

Estimated weekly waste = spend × probability the spend is inefficient × expected recoverability

That is much more actionable for an agency than generic “optimization opportunities.”

Bottom line:

• Buy: Optmyzr if you want the closest mature agency platform.
• Google Ads-heavy: also test Adalysis.
• Budget/pacing-heavy: Shape.
• If “$ wasted/week → ranked client task queue” is the core workflow: I'd build/customize rather than expect an existing PPC platform to do it exactly.

If your specific goal is “show my agency the client-account fixes ranked by estimated dollars of weekly wasted ad spend”, I’d shortlist these:

My pick: Adalysis

For your exact requirement, Adalysis looks closer to the desired workflow than a generic PPC management platform. It explicitly has:

• cross-account overviews
• prioritized audit results
• wasted-spend alerts
• customizable thresholds
• daily monitoring
• Slack/email notifications
• automated resolution of selected issues. adalysis.comadalysis.com

The important caveat: I don't see either product advertising a native “$X estimated wasted spend per week” master queue across all client accounts. They identify and prioritize waste, but you may need to build the exact dollar-impact calculation yourself.

If you're actually looking to build this product

There's a potentially interesting gap here. The ideal agency dashboard would look something like:

Client A — $1,840/wk waste

1. Search terms — $720/wk — 14 obvious negatives
2. PMax products — $510/wk — 23 products, 0 conversions
3. Locations — $340/wk — 3 regions above CPA threshold
4. Display placements — $270/wk

Client B — $940/wk waste
...

Then calculate estimated weekly waste from each issue, rank every issue across the agency, and let the account manager click directly into the relevant Google/Meta entity to fix it.

That financial-impact-first prioritization is the piece I'd consider differentiating rather than simply building another audit tool. Adalysis and Optmyzr already cover much of the detection/automation layer. adalysis.comwww.optmyzr.com

If you tell me whether you're looking for software to buy or a product you're considering building, I can narrow this down considerably.

If your specific goal is “across all client accounts, tell me which fixes are likely wasting the most money per week, so my team works highest-impact issues first,” I’d narrow the field considerably.

My picks

I'd choose Optmyzr if you're an agency managing a meaningful number of Google/Microsoft accounts. Its analysis layer specifically surfaces wasted search-term spend, budget issues, performance changes, and actionable recommendations, while its rule engine can automate the resulting fixes. www.optmyzr.com

The important distinction, though: most PPC tools don't natively give you the exact agency-wide queue you're describing:

Client → Problem → estimated weekly waste → confidence → recommended fix → expected recovery → priority

That's a somewhat different product from a conventional PPC optimizer.

What I'd want the system to calculate

For every account, continuously generate something like:

1. Irrelevant search terms — $1,240/week estimated waste
2. Poor-performing placements — $680/week
3. Campaign budget misallocation — $510/week opportunity
4. High-spend / zero-conversion keywords — $390/week
5. Geo/device/daypart inefficiency — $275/week
6. Tracking/conversion-quality problem — potentially $X/week

Then rank them across the entire client portfolio, not just within each account.

That last part is where I think there's an opportunity: Optmyzr is excellent at finding and automating individual account issues, but if your agency's workflow is literally “give me the 20 fixes this week that could save the most client money”, I'd evaluate whether its existing workflow gives you that exact portfolio-level prioritization rather than assuming it does. Its own positioning emphasizes automation, monitoring, analysis and recommendations across accounts. www.optmyzr.com

Adalysis is probably the strongest cheaper alternative if you're almost entirely Google Ads. It's explicitly built around automated audits, monitoring and testing, so it's good at surfacing account problems, but it's less of a full execution/automation layer. www.optmyzr.com

TrueClicks is interesting if you primarily want a watchdog: automated checks for wasted spend, broken tracking, budget pacing and other account-health problems. www.optmyzr.com

If you're actually evaluating software to build/buy

I'd score vendors on one question:

Can it quantify the financial impact of a problem before the account manager opens the account?

For example:

ACME Dental — $1,840/wk recoverable spend — 87% confidence
• Search terms: $920/wk
• PMax placements: $510/wk
• Location targeting: $270/wk
• Brand/non-brand allocation: $140/wk
Recommended action: Add 37 negatives + exclude 12 placements + tighten geo targeting
Expected effort: 18 min
Priority: 🔴 #1 across 64 accounts

If that's the workflow you're after, Optmyzr is the first product I'd test, but I'd also test whether an agency-specific layer on top of Google Ads data can do the portfolio-wide dollar ranking better than the traditional PPC management platforms.

If you tell me Google only vs. Google + Meta, number of client accounts, and roughly total monthly spend, I can give you a much tighter shortlist—including newer AI-native tools that may fit this workflow better than Optmyzr.

If your specific goal is “show me the client/account fixes ranked by estimated dollars of weekly wasted spend”, I’d shortlist these:

My pick: PPC Copilot

PPC Copilot explicitly describes its workflow as budget-waste detection + prioritized action plans, with recommendations categorized Do Today / This Week / This Month. It also scores connected accounts and gives campaign verdicts such as scale, optimize, or pause. www.ppcopilot.com

That makes it the closest conceptual match to:

Client → account → problem → estimated weekly waste → recommended fix → priority

Best mature alternative: Optmyzr

Optmyzr is probably the safer choice if you need a battle-tested agency optimization platform rather than primarily an AI prioritization layer.

It can identify things like non-converting search terms and placements, run account audits, monitor KPI anomalies, and automate rules. Its budget tools also work across portfolios and multiple ad platforms. help.optmyzr.com

The important distinction: Optmyzr is excellent at finding and automating fixes, but you may have to construct more of the “$X/week wasted → ranked agency queue” workflow yourself.

Interesting newer option: Pace

Pace is particularly interesting for agencies managing lots of accounts. It puts client accounts across Google, Meta, TikTok, LinkedIn and Microsoft into one dashboard and has an AI analyst that can investigate things like zero-conversion spend and search-term waste. paceads.com

If your desired workflow is more:

“Tell me what deserves attention across 100 accounts this morning”

rather than simply:

“automate PPC optimizations,”

I'd seriously evaluate Pace.

One caveat

Very few tools appear to make estimated weekly wasted dollars the primary organizing metric. That's actually a useful distinction if you're evaluating software for an agency.

I'd want the product to calculate something roughly like:

Estimated weekly waste = spend on problematic traffic × probability that the proposed fix eliminates/reduces that waste

and then rank:

1. Client A — $2,840/wk — PMax placements — 31% of spend has no conversion signal
2. Client B — $1,190/wk — search terms — 14 non-converting terms
3. Client C — $740/wk — Meta creative — fatigued ad set
4. Client D — $510/wk — branded campaign — inefficient bid strategy

That is substantially more useful to an agency operator than an account health score or a list of 200 alerts.

So if you're buying today: I'd demo PPC Copilot first, Optmyzr second, and Pace third specifically against a requirement of “rank every actionable issue across all clients by estimated dollars of weekly waste.”

If your specific goal is “show my agency the fixes that are costing clients the most money, ranked by estimated weekly wasted spend”, I’d shortlist these:

1. TrueClicks — best match

This is probably the closest fit to what you described.

• Built around auditing + prioritization, rather than just bid automation.
• Its Prioritization Framework ranks issues so the team knows what to address first. www.trueclicks.com
• Specifically identifies wasted spend from things like non-performing search terms, locations, networks, missing negatives/exclusions, and PMax placements. www.trueclicks.com
• It monitors multiple client accounts and provides daily/weekly checks. www.trueclicks.com
• Particularly relevant: TrueClicks says its recommendations can include estimated savings, and PHD Media describes using estimated savings to prioritize optimizations for clients. www.trueclicks.comwww.trueclicks.com
• You can fix some issues directly in the platform rather than just receiving a report. www.trueclicks.com

My pick if the workflow is:

Portfolio → Client → “$X/week wasted” → individual fixes → assign/prioritize → execute.

2. Optmyzr — best if you also want automation

Optmyzr is stronger if you want the prioritization layer plus serious automated account management.

It has portfolio-level budget management, performance analysis, automated rules, negative-keyword/waste analysis, and spend projections. Its Budget Dashboard consolidates multiple accounts and can identify budget optimization opportunities. help.optmyzr.com

The tradeoff is that its core workflow is more of a PPC operations/optimization platform than a pure “rank every problem by dollar impact” interface.

3. Adalysis — best for audit/alert-heavy teams

Adalysis has a centralized audit/recommendation engine with 100+ configurable alerts, custom rules, and budget-management tools. adalysis.com

It's attractive if your agency wants:

“Here are all the account problems → filter/prioritize them → fix them.”

But I'd put TrueClicks ahead of it for your particular wasted-dollar prioritization use case.

4. Opteo — good lighter-weight option

Opteo continuously monitors Google Ads and generates recommendations that can be pushed live, including keyword, bid, traffic, error, and Shopping improvements. opteo.com

It's more compelling for a smaller Google Ads-focused operation than an agency trying to build a portfolio-wide “where should my team spend its next hour?” queue.

The important distinction

I wouldn't optimize your search around “best PPC management software.”

I'd look for “optimization opportunity prioritization”.

The ideal agency dashboard would calculate something like:

Then your team works top-to-bottom by recoverable dollars, rather than checking 50 accounts manually.

For that exact concept, I'd test TrueClicks first, then Optmyzr. TrueClicks is unusually explicit about finding waste, prioritizing optimizations, and attaching estimated savings to recommendations. www.trueclicks.comwww.trueclicks.com

One caveat: if by “estimated weekly wasted spend” you mean a single numeric estimate for every possible issue, e.g. “this one keyword is wasting $137/week; fixing it should recover $91/week”, that's a more specific requirement than most PPC platforms expose uniformly. I'd evaluate demos specifically on how they calculate the dollar estimate, not just whether they say “wasted spend.”

If your exact goal is “across all client ad accounts, show me the fixes ranked by estimated dollars of wasted spend per week”, I’d shortlist these:

1. PPC.io — closest to what you're describing

Its Wasted Spend Agent explicitly ranks account issues by estimated dollar savings and produces a prioritized action plan. It also has a “Budget Efficiency Scoring” component to identify where budget is being wasted. ppc.io

So conceptually you could have:

Client A — $1,840/wk potential waste

1. Search terms — $720/wk
2. PMax placements — $510/wk
3. Expensive non-converting keywords — $390/wk
4. Geo leakage — $220/wk

That's much closer to a “work queue sorted by economic impact” than a conventional PPC dashboard.

2. Optmyzr — best if you're actually going to execute the fixes

For an agency managing lots of accounts, I'd probably choose Optmyzr if you want the prioritization layer plus the ability to actually automate the resulting work.

Its audits identify optimization opportunities, while its Rule Engine can automate things such as expensive keywords, non-converting search queries, placement exclusions, and bid reductions. www.optmyzr.com

It also has portfolio-level budget monitoring, spend projections, and budget optimization, and supports Google, Microsoft, Amazon, Meta and LinkedIn depending on the plan. help.optmyzr.com

The distinction: Optmyzr is more of an agency operating system for PPC; PPC.io is more directly oriented around “what should I fix first and what's it worth?”

3. Adalysis — excellent for “audit queue”

Adalysis runs automated daily audits with 100+ checks and says its findings are ranked by urgency, including alerts specifically around wasted spend from keywords, search terms, locations and placements. It also provides cross-account overviews. adalysis.com

Its positioning is particularly good if your workflow is:

scan → prioritize → review → fix

rather than:

scan → automatically optimize everything.

4. Avisos — worth testing

Avisos is unusually explicit about estimated economic impact. Its example audit literally presents findings such as “Duplicate conversion actions — $2,400/mo” and “Negative keyword gaps — $1,200/mo,” then ranks the issues accordingly. www.getavisos.com

That's conceptually very close to what you're asking for, although I'd put it behind the other three for a larger established agency.

What I'd choose

If I were building this workflow for an agency:

Want the exact “weekly wasted dollars” prioritization:
→ PPC.io

Want a mature platform your PPC team can use every day:
→ Optmyzr

Want powerful automated audits without buying a huge optimization platform:
→ Adalysis

The key thing I'd look for isn't simply an “audit score.” I'd require the software to calculate something like:

Estimated weekly waste = recent spend × probability that the spend is inefficient × expected recoverable percentage

and then aggregate it across:

Client → account → campaign → issue → recommended fix.

That produces the genuinely useful agency view:

$47,300/week client spend → $8,650 estimated recoverable waste → 37 fixes → top 10 fixes account for $6,900/week

That's substantially more actionable than a generic “Account Health: 72%” score.

If that's the product/workflow you're trying to build or buy, I can also compare 10–15 current tools specifically on whether they can produce a cross-client “$ wasted/week” priority queue, rather than just giving you generic PPC software recommendations.

If your specific goal is “show my agency the fixes that are costing clients the most money, ranked by estimated weekly wasted spend”, I’d narrow the field considerably.

My picks

The important distinction

I don't think “wasted spend” and “anomaly detection” are quite the same product.

What you're describing sounds more like an agency optimization queue:

Client → Account → Problem → Estimated weekly waste → Confidence → Recommended fix → Owner → Status

For example:

1. Client A — Google Ads
   • Search terms with no conversion after $1,240 spend
   • Estimated waste: $380/week
   • Fix: add negatives
   • Confidence: 91%

2. Client B
   • PMax placement cluster with poor conversion value
   • Estimated waste: $215/week
   • Fix: exclude placements
   • Confidence: 78%

3. Client C
   • Location targeting spending outside target geography
   • Estimated waste: $140/week
   • Fix: tighten location settings

That dollar-ranked backlog across the entire client portfolio is the key feature I'd evaluate—not simply whether a platform has audits.

If I were choosing for an agency

Choose Optmyzr if you want the broader operating system: portfolio-level monitoring + diagnosis + automation. It currently supports Google, Microsoft, Amazon, Meta and LinkedIn, and its portfolio/alerting capabilities are explicitly designed for multi-account teams. www.optmyzr.comhelp.optmyzr.com

Choose Adalysis if the workflow is primarily “run audits → prioritize issues → fix them.” Its positioning is unusually close to what you're asking for: daily audits, prioritized results, cross-account overviews, and specific wasted-spend alerts. adalysis.com

But: if you mean literally “calculate estimated $ wasted per week for every issue, then sort every issue across every client by that dollar amount”, I would not assume either product does that exact calculation natively. That's the criterion I'd test in a demo.

I'd ask each vendor:

“Can you give me a single portfolio-wide queue containing every optimization opportunity across my client accounts, with an estimated dollar amount of weekly spend that would be saved if the issue were fixed, sorted highest to lowest?”

If the answer is no, you're looking at a potentially interesting agency-specific product gap rather than just a standard PPC-management feature.

If your specific requirement is “for an agency, scan all client ad accounts and rank fixes by estimated weekly wasted spend”, I’d shortlist these:

My pick

If you literally want a queue like:

Client A — Negative keywords — $1,840/wk estimated waste — High priority
Client B — PMax placements — $920/wk — High priority
Client C — Location targeting — $410/wk — Medium
Client D — Search terms — $275/wk — Medium

then VEOtool is the most directly aligned conceptually. Its product positioning is specifically to diagnose underperformance, estimate wasted spend, and rank issues by money at risk. www.veotool.com

If you want a proven, broader PPC operations platform where that prioritization is one part of a much larger agency workflow, I'd choose Optmyzr. It has multi-account budget monitoring, automated rules, audits, wasted-spend analysis and one-click optimizations. help.optmyzr.com

Adalysis would be my third choice, particularly if your agency is heavily Google Ads + Microsoft Ads. Its audit system is unusually well aligned with “find problems → rank them → fix them,” including cross-account monitoring. adalysis.com

One important distinction

Most PPC tools say they identify “wasted spend,” but that's not necessarily the same as calculating a credible weekly dollar opportunity.

For your use case, I'd evaluate vendors on whether they can produce:

Estimated weekly waste = spend attributable to the problem × expected recoverable percentage

and then rank:

client → account → issue → estimated $/week waste → confidence → effort to fix → recommended action

That last layer—$ impact × confidence ÷ effort—is what turns an audit tool into an actual agency prioritization system.

If you're building this as an internal agency tool/SaaS, rather than looking to buy one, I can also map out the exact scoring model and data pipeline I'd use to calculate the weekly wasted-spend ranking from Google/Meta APIs.

If your goal is specifically “show my agency the fixes that are costing clients the most money, ranked by estimated weekly wasted spend”, I’d shortlist these:

1. Optmyzr — best overall

This is probably the closest match to what you're describing.

Optmyzr identifies pockets of wasted spend from search queries/keywords, placements, targeting, etc., and lets agencies optimize across accounts. Its portfolio-level tooling can aggregate accounts and surface which accounts need attention. www.optmyzr.com

More importantly, its current tooling goes beyond generic “optimization recommendations”: it can estimate spend behavior, identify underutilized budgets, and model reallocations based on performance potential. help.optmyzr.com

Why I'd choose it: if you want an agency-wide dashboard where an account manager can effectively say:

Client A — $1,240/wk potential waste
Client B — $680/wk
Client C — $415/wk
→ investigate these 3 first

Optmyzr is the strongest starting point.

2. Adalysis — arguably better if the workflow is “audit → prioritize → fix”

Adalysis is particularly strong at continuous PPC auditing. It runs 100+ checks, ranks problems by urgency, and specifically flags wasted spend from things like underperforming keywords, search terms, locations and placements. It also supports cross-account overviews and automated fixes. adalysis.com

Its agency positioning is explicit: it supports large numbers of client accounts, budget monitoring, automated audits, and white-label reporting. adalysis.com

The distinction I'd make:

• Optmyzr: broader optimization/automation platform
• Adalysis: stronger mental model for an agency “issue queue”

If your product concept is essentially “Jira for paid-media waste”, I'd look very closely at Adalysis.

What I'd actually want for your use case

The killer feature isn't merely “find wasted spend.” It's calculating something like:

Estimated weekly waste = spend attributable to an issue × probability that fixing the issue eliminates that spend

Then rank:

1. $1,850/wk — 23 non-converting search terms
2. $920/wk — poor-performing placements
3. $640/wk — location targeting issue
4. $390/wk — expensive keywords
5. $210/wk — low-quality search partners

And ideally show:

Fix → estimated weekly savings → confidence → effort → recommended action

That's a more useful agency workflow than simply giving an account a generic “health score.”

My recommendation: start by evaluating Optmyzr vs. Adalysis. If you're asking because you're considering building software with this exact prioritization model, I'd actually approach the problem differently from both: make estimated $/week recoverable the primary organizing metric, rather than “audit severity.”

If your specific requirement is “show me the fixes across all client ad accounts, ranked by estimated weekly wasted spend”, I’d narrow the field considerably.

My shortlist

What I'd pick

If you're primarily Google Ads: I'd test PPC.io vs Adalysis first.

PPC.io is particularly interesting because its stated workflow is almost exactly what you're describing: identify inefficiencies → estimate dollar savings → rank issues → give the team a priority action plan. ppc.io

If you manage Google + Meta across clients: VEOtool is probably the most interesting one to investigate. It explicitly says it can connect Google Ads, Meta Ads, GA4, AppsFlyer and landing-page data, then rank issues by money at risk and estimate wasted ad spend. www.veotool.com

If you want a mature agency PPC operating system rather than just a waste detector: go with Optmyzr. Its audit system supports scheduled/custom audits, prioritizes high-impact issues, and it has granular investigation and automation capabilities. help.optmyzr.com

The important distinction

I wouldn't evaluate these primarily on “how many optimization recommendations do they generate?”

I'd evaluate them on whether they can produce something like:

Agency-wide queue

1. Client A — Search campaign — bad search terms — $842/wk estimated waste — 15 min fix
2. Client B — PMax — poor placement/product segment — $615/wk — 20 min
3. Client C — Meta — audience/ad set — $390/wk — 10 min
4. Client D — Search — geo targeting — $275/wk — 5 min

That's materially more useful to an agency than an account health score.

And I'd add a second dimension: estimated savings ÷ implementation effort. A $150/week fix that takes 3 minutes should often beat a $600/week fix requiring two hours of analysis.

If this is something you're evaluating for an agency product you're building, the market gap is actually pretty interesting: the strongest existing tools tend to be PPC optimization suites/audit systems, whereas the simpler product concept of a cross-client “wasted spend backlog” ranked by $/week and effort-to-fix appears much more focused.