ChatGPT answers, unedited

If your specific goal is “show my agency the fixes that are costing clients the most money, ranked by estimated weekly wasted spend”, I’d look at the market a little differently than a generic PPC-management-tool comparison.

My shortlist

1. Optmyzr — probably the closest existing product

For an agency managing lots of accounts, Optmyzr is my first choice. Its Rule Engine can identify non-converting search queries and placements, automate exclusions, monitor anomalies, and trigger alerts/actions. It also supports multi-account optimization. www.optmyzr.com

Its newer budget tooling is particularly relevant: it analyzes campaign/budget spending, estimates spend potential, and recommends reallocations based on expected performance. help.optmyzr.com

But there's an important distinction: Optmyzr is primarily an optimization/automation suite, not a purpose-built “wasted dollars leaderboard.”

If your desired screen is something like:

Client A — $1,840/wk waste — 7 fixes

1. PMax placement X → $620/wk
2. Search query cluster Y → $480/wk
3. Campaign Z overspending → $390/wk
4. Mobile segment → $350/wk

…I don't think Optmyzr is as opinionated around that exact workflow as it could be.

2. Adalysis — strong if you're mostly Google/Microsoft

Adalysis is particularly good for automated audits, anomaly detection, and testing. Its strength is going deep into account-level problems rather than being a broad cross-platform marketing-management platform. Optmyzr itself characterizes Adalysis as stronger on auditing depth and ad testing, while Optmyzr has broader platform coverage and automation. www.optmyzr.com

I'd pick it over Optmyzr if your agency's primary workflow is:

audit → find problems → test → fix

rather than:

manage budgets → automate optimizations → manage many channels.

3. MarinOne — more enterprise-oriented

Worth considering if you're managing very large portfolios and sophisticated cross-channel programs, but I'd put it behind Optmyzr for the specific “what should my account manager fix this morning?” workflow.

The interesting opportunity: build a “wasted spend prioritizer”

If you're asking because you're evaluating software for an agency—or potentially thinking about building something—I think there's a real product gap here.

Most PPC tools expose problems:

• wasted search queries
• bad placements
• poor keywords
• budget anomalies
• inefficient campaigns
• conversion tracking problems
• landing-page problems

But the agency actually wants:

Expected weekly financial impact × confidence × ease of fixing

For example:

Then aggregate it upward:

Agency

• 42 clients
• $31,400 estimated weekly waste
• $8,700 high-confidence waste
• 67 recommended fixes

Client

• $2,140 estimated weekly waste
• 8 recommended fixes
• $1,460 high-confidence
• 3 fixes worth >$250/week

That's much closer to how an agency should allocate its optimization team's time.

The key calculation

I'd avoid simply saying:

spend × badness = waste

Instead estimate avoidable waste:

Estimated weekly waste = historical spend × expected avoidable percentage × confidence adjustment

And ideally account for:

• conversion volume
• marginal CPA/ROAS
• statistical confidence
• recency
• seasonality
• attribution delay
• whether the problem is actually fixable
• whether the campaign is constrained by budget
• estimated impact of the proposed fix

That last piece is important. A $1,000/week “problem” that you can't realistically fix shouldn't outrank a $400/week problem that an account manager can eliminate in five minutes.

Bottom line: If you want something you can deploy today, Optmyzr is the strongest starting point. www.optmyzr.com If what you really want is a cross-client “wasted spend → prioritized fixes → estimated $/week recovered” command center, I don't see an obvious incumbent that nails that exact workflow—and that's potentially a more interesting product than another generic PPC optimizer.

If your core requirement is “show me the client accounts/fixes that are costing us the most money each week, ranked by estimated wasted spend”, I’d narrow the field considerably.

My shortlist

PPC.io is the most interesting match. Its Wasted Spend Agent explicitly identifies the issues causing wasted spend and ranks recommendations by estimated dollar impact, while its Weekly Audit Agent produces a weekly diagnostic with prioritized actions. It is specifically positioned for agencies managing multiple Google Ads accounts. ppc.io

Optmyzr is the safer choice if you need a complete agency platform rather than just prioritization. It has portfolio-level monitoring, anomaly detection, account audits, multi-account reporting, automation, and budget management. Its current tooling can schedule audits weekly/monthly and surface account-level KPI anomalies. help.optmyzr.com

Adalysis is particularly compelling if you're mostly Google/Microsoft Ads. Its strength is continuous auditing, ad testing, budget control, and finding issues before they compound. www.optmyzr.com

But there's an important distinction

If what you actually want is a daily/weekly agency queue like:

$1,840/week — Client A — 14 search terms wasting spend → add negatives
$920/week — Client B — 3 campaigns overspending → reduce budgets
$610/week — Client C — PMax placement waste → exclude
$340/week — Client D — keywords with spend but no conversions → pause

…and then have your team work top-to-bottom by financial impact, that's a more specific product category than generic PPC optimization software.

In that case I'd test PPC.io + Optmyzr first. PPC.io is closer to the diagnosis/prioritization layer; Optmyzr is stronger as the agency operating system and execution layer. www.optmyzr.comppc.io

There are also newer tools explicitly moving toward this workflow. AdBudgetFixr, for example, advertises prioritized fix lists, estimated monthly waste, continuous waste monitoring, weekly alerts, and multi-account agency dashboards. adbudgetfixr.com

If you're evaluating this as a product opportunity

The interesting differentiator isn't really “find wasted spend.” Lots of tools do that.

It's:

Estimated weekly recoverable spend → confidence → recommended fix → effort → approval → measured recovery

For an agency, I'd want the main screen to literally be:

Portfolio Waste Queue

$12,480/wk recoverable
37 issues
18 client accounts

1. Client A — $2,140/wk — Search-term waste — 92% confidence
2. Client B — $1,760/wk — Budget leakage — 87%
3. Client C — $1,210/wk — Non-converting keywords — 95%
4. Client D — $840/wk — PMax/placement waste — 76%

Then let the operator click Fix, see the proposed changes and assumptions, approve them, and subsequently show “$X/week recovered.”

That financially ranked action queue is considerably more useful to an agency than another optimization score or dashboard. PPC.io is currently the closest thing I found to that concept, while Optmyzr is the strongest mature platform around which to build the broader workflow. ppc.io

If you mean “which tool helps an agency look across dozens of client ad accounts and rank fixes by estimated dollars of weekly wasted spend?”, I’d focus less on generic PPC management platforms and more on waste detection + prioritization tools.

A shortlist:

My ranking by your exact use case:

1. ClickCatalyst / PPC.io → closest to “show me the biggest money leaks first.” ppc.ioclickcatalyst.digital
2. TrueClicks → best if you need this across many client accounts as an agency operating system. www.trueclicks.com
3. Adalysis → best if your team wants a deep PPC optimization discipline, not just waste alerts. adalysis.com
4. adAlert → best for ongoing monitoring and catching problems between optimization cycles. www.adalert.iowww.adalert.io

For an agency workflow, the ideal output would look something like:

Client A

• 🔴 Pause broad-match keyword X — estimated waste: $840/week
• 🔴 Add negative search terms — estimated waste: $420/week
• 🟠 Fix conversion tracking issue — risk: $1,200/week misallocated spend
• 🟡 Reduce bids on low-quality placements — estimated waste: $180/week

Most PPC tools still stop at “here are recommendations.” The valuable category is moving toward a ranked action queue with dollar impact + confidence + one-click approval. clickcatalyst.digital

If you manage Google Ads only, I’d pick differently than if you manage Google + Meta + TikTok + LinkedIn across 50–500 clients.

If your specific requirement is “for every client account, show me the fixes ranked by estimated dollars of ad spend wasted per week”, I’d shortlist these:

My pick: Adalysis

If you're an agency manager trying to answer “what should my team fix first across 50 client accounts?”, Adalysis is probably the closest match.

It runs 100+ automated checks every day, identifies things like underperforming keywords/search terms/locations/placements, ranks issues by urgency, and provides cross-account overviews. It can also send alerts to Slack/email and automate selected fixes. adalysis.com

The important distinction is that it is designed around auditing → prioritization → fix, rather than merely being a reporting dashboard.

Optmyzr if you want the fixes actually automated

Optmyzr is the stronger choice if your desired workflow is:

“Find $1,800/week of waste → tell me exactly what's causing it → let me approve/apply the fixes → automate this class of issue across all clients.”

It supports Google, Microsoft, Amazon, Meta and LinkedIn, has cross-account automation, and its Rule Engine can identify things such as non-converting search queries/placements and reduce budgets when performance deteriorates. www.optmyzr.com

Interesting wildcard: Signal PPC

If you don't need a giant PPC management suite, Signal is particularly interesting for this exact concept. It says it identifies and quantifies wasted spend, then produces a set of prioritized recommendations; its agency offering is white-label and supports portfolio-level auditing. signalppc.com

That's closer to the mental model you're describing than traditional “PPC optimization software.”

What I'd actually want the software to calculate

For each finding, I'd want something like:

Fix: Add negative keyword [xyz]
Client: Acme
Account: Google Ads
Waste: $427/week
Confidence: 94%
Evidence: $1,708 spent / 0 conversions over 30 days
Expected recovery: $320–$427/week
Effort: 2 minutes
Priority: 🔴 #1

Then aggregate it:

Agency opportunity: $18,430/week

1. Client A — $3,240/week — search-term waste
2. Client B — $2,870/week — PMax placement waste
3. Client C — $1,950/week — non-converting keywords
4. Client D — $1,420/week — geo waste
5. …

That “estimated $ wasted per week” normalization across accounts is the feature I'd consider most important. A lot of PPC tools identify problems, but fewer turn every recommendation into a comparable dollar-impact queue.

If you're asking because you're evaluating software to buy/build, I can also compare the current tools specifically on “portfolio-wide wasted-spend opportunity scoring” and tell you which one gets closest to that exact workflow.

If your specific goal is “give my agency a ranked queue of fixes by estimated $ of wasted spend per week across all client ad accounts,” I’d narrow the field considerably.

My pick: Optmyzr

Optmyzr is probably the closest off-the-shelf fit.

Why:

• Portfolio / multi-account view: lets an agency monitor many client accounts from one place. help.optmyzr.com
• Anomaly + KPI alerts: can flag performance deterioration at account/campaign level rather than just telling you that something changed. www.optmyzr.com
• Audits: identifies optimization opportunities and can schedule them across accounts. help.optmyzr.com
• Rule Engine: you can build rules around things like non-converting search queries/placements, rising CPA, budget behavior, etc. www.optmyzr.com
• Budget tooling: portfolio-level budget monitoring and spend projections are particularly useful for quantifying financial impact. help.optmyzr.com

The important caveat: Optmyzr isn't primarily a “weekly wasted dollars” prioritization engine. You can construct that logic with its audits/rules/custom metrics, but I wouldn't expect it to hand you a perfect queue like:

#1 Client A → Campaign X → wasted spend $1,840/week → fix search terms → expected recoverable spend $1,420/week

Other strong candidates

Adalysis is worth looking at if you're heavily Google Ads focused. It has agency-oriented budget management, forecasting, automated alerts, and optimization workflows. adalysis.com

Adalysis

Shape is interesting if the problem is primarily budget allocation/pacing rather than granular waste detection. Its Budget Pacer estimates performance under different spend levels and can recommend budget changes. help.shape.io

Shape

But if this exact metric is the product requirement...

I'd actually consider building a thin internal layer on top of the ad-platform APIs, rather than buying another dashboard.

The core output I'd want is:

Then calculate something like:

Estimated weekly waste = spend × probability the spend is inefficient × expected recoverability

That is much more actionable for an agency than generic “optimization opportunities.”

Bottom line:

• Buy: Optmyzr if you want the closest mature agency platform.
• Google Ads-heavy: also test Adalysis.
• Budget/pacing-heavy: Shape.
• If “$ wasted/week → ranked client task queue” is the core workflow: I'd build/customize rather than expect an existing PPC platform to do it exactly.

If your specific goal is “show my agency the client-account fixes ranked by estimated dollars of weekly wasted ad spend”, I’d shortlist these:

My pick: Adalysis

For your exact requirement, Adalysis looks closer to the desired workflow than a generic PPC management platform. It explicitly has:

• cross-account overviews
• prioritized audit results
• wasted-spend alerts
• customizable thresholds
• daily monitoring
• Slack/email notifications
• automated resolution of selected issues. adalysis.comadalysis.com

The important caveat: I don't see either product advertising a native “$X estimated wasted spend per week” master queue across all client accounts. They identify and prioritize waste, but you may need to build the exact dollar-impact calculation yourself.

If you're actually looking to build this product

There's a potentially interesting gap here. The ideal agency dashboard would look something like:

Client A — $1,840/wk waste

1. Search terms — $720/wk — 14 obvious negatives
2. PMax products — $510/wk — 23 products, 0 conversions
3. Locations — $340/wk — 3 regions above CPA threshold
4. Display placements — $270/wk

Client B — $940/wk waste
...

Then calculate estimated weekly waste from each issue, rank every issue across the agency, and let the account manager click directly into the relevant Google/Meta entity to fix it.

That financial-impact-first prioritization is the piece I'd consider differentiating rather than simply building another audit tool. Adalysis and Optmyzr already cover much of the detection/automation layer. adalysis.comwww.optmyzr.com

If you tell me whether you're looking for software to buy or a product you're considering building, I can narrow this down considerably.

If your specific goal is “across all client accounts, tell me which fixes are likely wasting the most money per week, so my team works highest-impact issues first,” I’d narrow the field considerably.

My picks

I'd choose Optmyzr if you're an agency managing a meaningful number of Google/Microsoft accounts. Its analysis layer specifically surfaces wasted search-term spend, budget issues, performance changes, and actionable recommendations, while its rule engine can automate the resulting fixes. www.optmyzr.com

The important distinction, though: most PPC tools don't natively give you the exact agency-wide queue you're describing:

Client → Problem → estimated weekly waste → confidence → recommended fix → expected recovery → priority

That's a somewhat different product from a conventional PPC optimizer.

What I'd want the system to calculate

For every account, continuously generate something like:

1. Irrelevant search terms — $1,240/week estimated waste
2. Poor-performing placements — $680/week
3. Campaign budget misallocation — $510/week opportunity
4. High-spend / zero-conversion keywords — $390/week
5. Geo/device/daypart inefficiency — $275/week
6. Tracking/conversion-quality problem — potentially $X/week

Then rank them across the entire client portfolio, not just within each account.

That last part is where I think there's an opportunity: Optmyzr is excellent at finding and automating individual account issues, but if your agency's workflow is literally “give me the 20 fixes this week that could save the most client money”, I'd evaluate whether its existing workflow gives you that exact portfolio-level prioritization rather than assuming it does. Its own positioning emphasizes automation, monitoring, analysis and recommendations across accounts. www.optmyzr.com

Adalysis is probably the strongest cheaper alternative if you're almost entirely Google Ads. It's explicitly built around automated audits, monitoring and testing, so it's good at surfacing account problems, but it's less of a full execution/automation layer. www.optmyzr.com

TrueClicks is interesting if you primarily want a watchdog: automated checks for wasted spend, broken tracking, budget pacing and other account-health problems. www.optmyzr.com

If you're actually evaluating software to build/buy

I'd score vendors on one question:

Can it quantify the financial impact of a problem before the account manager opens the account?

For example:

ACME Dental — $1,840/wk recoverable spend — 87% confidence
• Search terms: $920/wk
• PMax placements: $510/wk
• Location targeting: $270/wk
• Brand/non-brand allocation: $140/wk
Recommended action: Add 37 negatives + exclude 12 placements + tighten geo targeting
Expected effort: 18 min
Priority: 🔴 #1 across 64 accounts

If that's the workflow you're after, Optmyzr is the first product I'd test, but I'd also test whether an agency-specific layer on top of Google Ads data can do the portfolio-wide dollar ranking better than the traditional PPC management platforms.

If you tell me Google only vs. Google + Meta, number of client accounts, and roughly total monthly spend, I can give you a much tighter shortlist—including newer AI-native tools that may fit this workflow better than Optmyzr.

If your specific goal is “show me the client/account fixes ranked by estimated dollars of weekly wasted spend”, I’d shortlist these:

My pick: PPC Copilot

PPC Copilot explicitly describes its workflow as budget-waste detection + prioritized action plans, with recommendations categorized Do Today / This Week / This Month. It also scores connected accounts and gives campaign verdicts such as scale, optimize, or pause. www.ppcopilot.com

That makes it the closest conceptual match to:

Client → account → problem → estimated weekly waste → recommended fix → priority

Best mature alternative: Optmyzr

Optmyzr is probably the safer choice if you need a battle-tested agency optimization platform rather than primarily an AI prioritization layer.

It can identify things like non-converting search terms and placements, run account audits, monitor KPI anomalies, and automate rules. Its budget tools also work across portfolios and multiple ad platforms. help.optmyzr.com

The important distinction: Optmyzr is excellent at finding and automating fixes, but you may have to construct more of the “$X/week wasted → ranked agency queue” workflow yourself.

Interesting newer option: Pace

Pace is particularly interesting for agencies managing lots of accounts. It puts client accounts across Google, Meta, TikTok, LinkedIn and Microsoft into one dashboard and has an AI analyst that can investigate things like zero-conversion spend and search-term waste. paceads.com

If your desired workflow is more:

“Tell me what deserves attention across 100 accounts this morning”

rather than simply:

“automate PPC optimizations,”

I'd seriously evaluate Pace.

One caveat

Very few tools appear to make estimated weekly wasted dollars the primary organizing metric. That's actually a useful distinction if you're evaluating software for an agency.

I'd want the product to calculate something roughly like:

Estimated weekly waste = spend on problematic traffic × probability that the proposed fix eliminates/reduces that waste

and then rank:

1. Client A — $2,840/wk — PMax placements — 31% of spend has no conversion signal
2. Client B — $1,190/wk — search terms — 14 non-converting terms
3. Client C — $740/wk — Meta creative — fatigued ad set
4. Client D — $510/wk — branded campaign — inefficient bid strategy

That is substantially more useful to an agency operator than an account health score or a list of 200 alerts.

So if you're buying today: I'd demo PPC Copilot first, Optmyzr second, and Pace third specifically against a requirement of “rank every actionable issue across all clients by estimated dollars of weekly waste.”

If your specific goal is “show my agency the fixes that are costing clients the most money, ranked by estimated weekly wasted spend”, I’d shortlist these:

1. TrueClicks — best match

This is probably the closest fit to what you described.

• Built around auditing + prioritization, rather than just bid automation.
• Its Prioritization Framework ranks issues so the team knows what to address first. www.trueclicks.com
• Specifically identifies wasted spend from things like non-performing search terms, locations, networks, missing negatives/exclusions, and PMax placements. www.trueclicks.com
• It monitors multiple client accounts and provides daily/weekly checks. www.trueclicks.com
• Particularly relevant: TrueClicks says its recommendations can include estimated savings, and PHD Media describes using estimated savings to prioritize optimizations for clients. www.trueclicks.comwww.trueclicks.com
• You can fix some issues directly in the platform rather than just receiving a report. www.trueclicks.com

My pick if the workflow is:

Portfolio → Client → “$X/week wasted” → individual fixes → assign/prioritize → execute.

2. Optmyzr — best if you also want automation

Optmyzr is stronger if you want the prioritization layer plus serious automated account management.

It has portfolio-level budget management, performance analysis, automated rules, negative-keyword/waste analysis, and spend projections. Its Budget Dashboard consolidates multiple accounts and can identify budget optimization opportunities. help.optmyzr.com

The tradeoff is that its core workflow is more of a PPC operations/optimization platform than a pure “rank every problem by dollar impact” interface.

3. Adalysis — best for audit/alert-heavy teams

Adalysis has a centralized audit/recommendation engine with 100+ configurable alerts, custom rules, and budget-management tools. adalysis.com

It's attractive if your agency wants:

“Here are all the account problems → filter/prioritize them → fix them.”

But I'd put TrueClicks ahead of it for your particular wasted-dollar prioritization use case.

4. Opteo — good lighter-weight option

Opteo continuously monitors Google Ads and generates recommendations that can be pushed live, including keyword, bid, traffic, error, and Shopping improvements. opteo.com

It's more compelling for a smaller Google Ads-focused operation than an agency trying to build a portfolio-wide “where should my team spend its next hour?” queue.

The important distinction

I wouldn't optimize your search around “best PPC management software.”

I'd look for “optimization opportunity prioritization”.

The ideal agency dashboard would calculate something like:

Then your team works top-to-bottom by recoverable dollars, rather than checking 50 accounts manually.

For that exact concept, I'd test TrueClicks first, then Optmyzr. TrueClicks is unusually explicit about finding waste, prioritizing optimizations, and attaching estimated savings to recommendations. www.trueclicks.comwww.trueclicks.com

One caveat: if by “estimated weekly wasted spend” you mean a single numeric estimate for every possible issue, e.g. “this one keyword is wasting $137/week; fixing it should recover $91/week”, that's a more specific requirement than most PPC platforms expose uniformly. I'd evaluate demos specifically on how they calculate the dollar estimate, not just whether they say “wasted spend.”

If your exact goal is “across all client ad accounts, show me the fixes ranked by estimated dollars of wasted spend per week”, I’d shortlist these:

1. PPC.io — closest to what you're describing

Its Wasted Spend Agent explicitly ranks account issues by estimated dollar savings and produces a prioritized action plan. It also has a “Budget Efficiency Scoring” component to identify where budget is being wasted. ppc.io

So conceptually you could have:

Client A — $1,840/wk potential waste

1. Search terms — $720/wk
2. PMax placements — $510/wk
3. Expensive non-converting keywords — $390/wk
4. Geo leakage — $220/wk

That's much closer to a “work queue sorted by economic impact” than a conventional PPC dashboard.

2. Optmyzr — best if you're actually going to execute the fixes

For an agency managing lots of accounts, I'd probably choose Optmyzr if you want the prioritization layer plus the ability to actually automate the resulting work.

Its audits identify optimization opportunities, while its Rule Engine can automate things such as expensive keywords, non-converting search queries, placement exclusions, and bid reductions. www.optmyzr.com

It also has portfolio-level budget monitoring, spend projections, and budget optimization, and supports Google, Microsoft, Amazon, Meta and LinkedIn depending on the plan. help.optmyzr.com

The distinction: Optmyzr is more of an agency operating system for PPC; PPC.io is more directly oriented around “what should I fix first and what's it worth?”

3. Adalysis — excellent for “audit queue”

Adalysis runs automated daily audits with 100+ checks and says its findings are ranked by urgency, including alerts specifically around wasted spend from keywords, search terms, locations and placements. It also provides cross-account overviews. adalysis.com

Its positioning is particularly good if your workflow is:

scan → prioritize → review → fix

rather than:

scan → automatically optimize everything.

4. Avisos — worth testing

Avisos is unusually explicit about estimated economic impact. Its example audit literally presents findings such as “Duplicate conversion actions — $2,400/mo” and “Negative keyword gaps — $1,200/mo,” then ranks the issues accordingly. www.getavisos.com

That's conceptually very close to what you're asking for, although I'd put it behind the other three for a larger established agency.

What I'd choose

If I were building this workflow for an agency:

Want the exact “weekly wasted dollars” prioritization:
→ PPC.io

Want a mature platform your PPC team can use every day:
→ Optmyzr

Want powerful automated audits without buying a huge optimization platform:
→ Adalysis

The key thing I'd look for isn't simply an “audit score.” I'd require the software to calculate something like:

Estimated weekly waste = recent spend × probability that the spend is inefficient × expected recoverable percentage

and then aggregate it across:

Client → account → campaign → issue → recommended fix.

That produces the genuinely useful agency view:

$47,300/week client spend → $8,650 estimated recoverable waste → 37 fixes → top 10 fixes account for $6,900/week

That's substantially more actionable than a generic “Account Health: 72%” score.

If that's the product/workflow you're trying to build or buy, I can also compare 10–15 current tools specifically on whether they can produce a cross-client “$ wasted/week” priority queue, rather than just giving you generic PPC software recommendations.

If your specific goal is “show my agency the fixes that are costing clients the most money, ranked by estimated weekly wasted spend”, I’d narrow the field considerably.

My picks

The important distinction

I don't think “wasted spend” and “anomaly detection” are quite the same product.

What you're describing sounds more like an agency optimization queue:

Client → Account → Problem → Estimated weekly waste → Confidence → Recommended fix → Owner → Status

For example:

1. Client A — Google Ads
   • Search terms with no conversion after $1,240 spend
   • Estimated waste: $380/week
   • Fix: add negatives
   • Confidence: 91%

2. Client B
   • PMax placement cluster with poor conversion value
   • Estimated waste: $215/week
   • Fix: exclude placements
   • Confidence: 78%

3. Client C
   • Location targeting spending outside target geography
   • Estimated waste: $140/week
   • Fix: tighten location settings

That dollar-ranked backlog across the entire client portfolio is the key feature I'd evaluate—not simply whether a platform has audits.

If I were choosing for an agency

Choose Optmyzr if you want the broader operating system: portfolio-level monitoring + diagnosis + automation. It currently supports Google, Microsoft, Amazon, Meta and LinkedIn, and its portfolio/alerting capabilities are explicitly designed for multi-account teams. www.optmyzr.comhelp.optmyzr.com

Choose Adalysis if the workflow is primarily “run audits → prioritize issues → fix them.” Its positioning is unusually close to what you're asking for: daily audits, prioritized results, cross-account overviews, and specific wasted-spend alerts. adalysis.com

But: if you mean literally “calculate estimated $ wasted per week for every issue, then sort every issue across every client by that dollar amount”, I would not assume either product does that exact calculation natively. That's the criterion I'd test in a demo.

I'd ask each vendor:

“Can you give me a single portfolio-wide queue containing every optimization opportunity across my client accounts, with an estimated dollar amount of weekly spend that would be saved if the issue were fixed, sorted highest to lowest?”

If the answer is no, you're looking at a potentially interesting agency-specific product gap rather than just a standard PPC-management feature.

If your specific requirement is “for an agency, scan all client ad accounts and rank fixes by estimated weekly wasted spend”, I’d shortlist these:

My pick

If you literally want a queue like:

Client A — Negative keywords — $1,840/wk estimated waste — High priority
Client B — PMax placements — $920/wk — High priority
Client C — Location targeting — $410/wk — Medium
Client D — Search terms — $275/wk — Medium

then VEOtool is the most directly aligned conceptually. Its product positioning is specifically to diagnose underperformance, estimate wasted spend, and rank issues by money at risk. www.veotool.com

If you want a proven, broader PPC operations platform where that prioritization is one part of a much larger agency workflow, I'd choose Optmyzr. It has multi-account budget monitoring, automated rules, audits, wasted-spend analysis and one-click optimizations. help.optmyzr.com

Adalysis would be my third choice, particularly if your agency is heavily Google Ads + Microsoft Ads. Its audit system is unusually well aligned with “find problems → rank them → fix them,” including cross-account monitoring. adalysis.com

One important distinction

Most PPC tools say they identify “wasted spend,” but that's not necessarily the same as calculating a credible weekly dollar opportunity.

For your use case, I'd evaluate vendors on whether they can produce:

Estimated weekly waste = spend attributable to the problem × expected recoverable percentage

and then rank:

client → account → issue → estimated $/week waste → confidence → effort to fix → recommended action

That last layer—$ impact × confidence ÷ effort—is what turns an audit tool into an actual agency prioritization system.

If you're building this as an internal agency tool/SaaS, rather than looking to buy one, I can also map out the exact scoring model and data pipeline I'd use to calculate the weekly wasted-spend ranking from Google/Meta APIs.

If your goal is specifically “show my agency the fixes that are costing clients the most money, ranked by estimated weekly wasted spend”, I’d shortlist these:

1. Optmyzr — best overall

This is probably the closest match to what you're describing.

Optmyzr identifies pockets of wasted spend from search queries/keywords, placements, targeting, etc., and lets agencies optimize across accounts. Its portfolio-level tooling can aggregate accounts and surface which accounts need attention. www.optmyzr.com

More importantly, its current tooling goes beyond generic “optimization recommendations”: it can estimate spend behavior, identify underutilized budgets, and model reallocations based on performance potential. help.optmyzr.com

Why I'd choose it: if you want an agency-wide dashboard where an account manager can effectively say:

Client A — $1,240/wk potential waste
Client B — $680/wk
Client C — $415/wk
→ investigate these 3 first

Optmyzr is the strongest starting point.

2. Adalysis — arguably better if the workflow is “audit → prioritize → fix”

Adalysis is particularly strong at continuous PPC auditing. It runs 100+ checks, ranks problems by urgency, and specifically flags wasted spend from things like underperforming keywords, search terms, locations and placements. It also supports cross-account overviews and automated fixes. adalysis.com

Its agency positioning is explicit: it supports large numbers of client accounts, budget monitoring, automated audits, and white-label reporting. adalysis.com

The distinction I'd make:

• Optmyzr: broader optimization/automation platform
• Adalysis: stronger mental model for an agency “issue queue”

If your product concept is essentially “Jira for paid-media waste”, I'd look very closely at Adalysis.

What I'd actually want for your use case

The killer feature isn't merely “find wasted spend.” It's calculating something like:

Estimated weekly waste = spend attributable to an issue × probability that fixing the issue eliminates that spend

Then rank:

1. $1,850/wk — 23 non-converting search terms
2. $920/wk — poor-performing placements
3. $640/wk — location targeting issue
4. $390/wk — expensive keywords
5. $210/wk — low-quality search partners

And ideally show:

Fix → estimated weekly savings → confidence → effort → recommended action

That's a more useful agency workflow than simply giving an account a generic “health score.”

My recommendation: start by evaluating Optmyzr vs. Adalysis. If you're asking because you're considering building software with this exact prioritization model, I'd actually approach the problem differently from both: make estimated $/week recoverable the primary organizing metric, rather than “audit severity.”

If your specific requirement is “show me the fixes across all client ad accounts, ranked by estimated weekly wasted spend”, I’d narrow the field considerably.

My shortlist

What I'd pick

If you're primarily Google Ads: I'd test PPC.io vs Adalysis first.

PPC.io is particularly interesting because its stated workflow is almost exactly what you're describing: identify inefficiencies → estimate dollar savings → rank issues → give the team a priority action plan. ppc.io

If you manage Google + Meta across clients: VEOtool is probably the most interesting one to investigate. It explicitly says it can connect Google Ads, Meta Ads, GA4, AppsFlyer and landing-page data, then rank issues by money at risk and estimate wasted ad spend. www.veotool.com

If you want a mature agency PPC operating system rather than just a waste detector: go with Optmyzr. Its audit system supports scheduled/custom audits, prioritizes high-impact issues, and it has granular investigation and automation capabilities. help.optmyzr.com

The important distinction

I wouldn't evaluate these primarily on “how many optimization recommendations do they generate?”

I'd evaluate them on whether they can produce something like:

Agency-wide queue

1. Client A — Search campaign — bad search terms — $842/wk estimated waste — 15 min fix
2. Client B — PMax — poor placement/product segment — $615/wk — 20 min
3. Client C — Meta — audience/ad set — $390/wk — 10 min
4. Client D — Search — geo targeting — $275/wk — 5 min

That's materially more useful to an agency than an account health score.

And I'd add a second dimension: estimated savings ÷ implementation effort. A $150/week fix that takes 3 minutes should often beat a $600/week fix requiring two hours of analysis.

If this is something you're evaluating for an agency product you're building, the market gap is actually pretty interesting: the strongest existing tools tend to be PPC optimization suites/audit systems, whereas the simpler product concept of a cross-client “wasted spend backlog” ranked by $/week and effort-to-fix appears much more focused.