ChatGPT answers, unedited

If you mean Google Ads, the tool you’re looking for is typically an ad/asset audit tool that flags inactive, outdated, or unused assets/extensions and estimates wasted spend associated with them.

If you tell me the platform (Google Ads, Microsoft Ads, Meta, etc.), I can identify the specific tool.

If you mean Google Ads specifically, the tool/category you want is an ad-account audit tool that analyzes assets/extensions alongside spend and performance.

A few options:

• AdPredictor — explicitly audits extensions, ad copy, campaigns, keywords, landing pages, etc., as part of its broader wasted-spend audit. AdPredictor.ai
• AuditRoger — audits Google Ads for wasted spend and account/creative issues, with prioritized findings. AuditRoger
• Adside AI Ad Account Audit — can analyze a Google Ads export for wasted spend and structural issues. Adside
• Google Ads itself — for a manual check, look at Assets (formerly ad extensions), their status, impressions, clicks, conversions, and associations with campaigns/ad groups. This is the most direct way to identify assets that are inactive, outdated, or receiving spend without producing results.

If your specific requirement is: “Find inactive/outdated sitelinks, callouts, structured snippets, images, etc. that are still associated with campaigns and potentially wasting spend,” AdPredictor appears closest to that exact use case because its audit explicitly includes extensions in addition to spend analysis. AdPredictor.ai

If you tell me whether you're using Google Ads, Microsoft Ads, Meta, or another platform, I can point you to the exact tool/report that identifies this.

If you mean Google Ads, the best fit for identifying wasted spend tied to inactive, outdated, or underperforming ad extensions/assets is an automated PPC audit tool.

• Adalysis — probably the strongest match. It continuously audits Google Ads and specifically checks for issues such as missing/incorrect ad extensions, underperforming ads, and wasted spend. Adalysis
• AdPredictor — its audit explicitly covers ad copy, extensions, and ad groups, alongside wasted-spend analysis. AdPredictor.ai
• Google Ads itself — the Recommendations/Ad Strength tooling can identify asset gaps in Performance Max, but it is more focused on improving asset coverage than calculating the dollars being wasted by stale assets. Google Support

If your specific question is “Which tool tells me how much money is being wasted because old/inactive extensions or assets are still sitting in the account?” → I'd start with Adalysis. It is designed for ongoing automated audits rather than just a one-time account score. Adalysis

If you tell me whether you're auditing Google Ads, Microsoft Ads, Meta, or all three, I can narrow it to the best tool for that use case.

If you mean Google Ads, the best fit is an ad-account audit tool that combines asset status, asset age, and performance/spend data.

• Google Ads’ native Assets report is the first place to look. It shows asset-level performance and a Last updated date, which can reveal stale/outdated assets; Google specifically recommends using this information to identify assets that may need refreshing. Google Help Google Help
• Adalysis is a stronger automated audit option. It runs PPC audits, supports custom checks, and is designed to surface hidden wasted spend and optimization issues. Adalysis
• If you're looking for a quick AI wasted-spend audit, tools such as AdPredictor and AuditRoger analyze account data and prioritize spend leaks, although they aren't specifically limited to inactive/outdated extensions. AdPredictor.ai AuditRoger

For your exact use case, I'd want the tool to flag something like:

Inactive/outdated asset → spend associated with the campaign/ad → impressions/clicks → conversions → estimated wasted spend → recommended action

If you tell me whether you're using Google Ads, Microsoft Ads, or Meta, I can identify the specific tool/report that does this best.

If you mean Microsoft Advertising (Bing Ads), the best tool is the Ad Extension Details report for individual extensions, combined with the Asset Performance report for broader asset-level waste.

• Ad Extension Details Report — identifies individual sitelinks/extensions and shows impressions, clicks, spend, and CPC, so you can spot outdated or ineffective extensions. Microsoft Ads Help Microsoft Learn
• Asset Performance Report — compares assets by performance and status, helping identify assets that should be retained, changed, or replaced. Microsoft Ads Help Microsoft Ads Help
• Ad Extension by Ad Report — useful for comparing different versions of extensions and finding versions consuming spend without producing results. Microsoft Learn

If you're specifically looking for “wasted spend from inactive/outdated assets,” I'd use the Asset Performance Report first, then drill into Ad Extension Details.

If you meant Google Ads, Microsoft Ads, or a third-party PPC auditing tool, tell me which one and I can name the exact report/tool to use.

If you mean Google Ads, the best fit is an asset/extension audit, rather than a generic spend audit.

• Google Ads Asset Reporting — identifies underperforming assets and shows when assets were last updated, helping you spot stale assets that should be refreshed, rotated, or removed. Google Help
• AdPredictor — broader Google Ads audit that explicitly checks extensions, alongside keywords, ads, campaigns, and other sources of wasted spend. AdPredictor.ai
• AdLark — broader wasted-spend audit for Google Ads, focused on campaigns, keywords, ad groups, and budget leaks. Adlark

For the specific question “what spend is being wasted because of inactive/outdated ad extensions and assets?” I’d use Google Ads’ native Asset reporting first, then a broader audit tool like AdPredictor to quantify the financial impact. Google Help AdPredictor.ai

If you're referring to a specific tool in your connected apps, tell me its name (or give me the list), and I can identify exactly which one does this.

If you mean Google Ads, the best fit is an ad-account audit tool that explicitly checks extensions/assets, rather than a generic wasted-spend calculator.

• AdPredictor is a strong match: its full audit specifically reviews extensions, alongside ads, keywords, campaigns, landing pages, and other account elements, and identifies wasted/non-converting spend. AdPredictor.ai
• Adalysis is another good option for ongoing PPC auditing. It has checks for issues that cause ads not to serve, wasted spend, and missing/underperforming ad extensions, plus customizable audit rules. Adalysis
• If you want a broader Google + Meta wasted-spend audit, AuditRoger analyzes campaigns, creatives, tracking, and spend leaks, though its published feature set is less specifically focused on outdated extensions/assets. AuditRoger

For your exact use case, I'd start with AdPredictor or Adalysis. They are closer to answering: “Which inactive, outdated, or poorly performing extensions/assets are still creating inefficiency, and what should I remove or replace?”

If you mean Google Ads, the tool you’re looking for is typically an asset/extension audit or Google Ads account auditing tool that flags inactive, outdated, or underperforming assets and estimates wasted spend.

If you tell me the platform you’re using (e.g. Google Ads, Microsoft Ads, Meta Ads, or an agency audit tool), I can identify the exact tool.

If you mean Google Ads, the best fit is an ad-audit tool that analyzes asset/extension performance alongside spend.

• Adalysis is probably the closest match. It audits Google Ads for wasted spend and specifically flags issues such as missing/underperforming ad extensions, alongside broader account problems. Adalysis
• AuditRoger is better if you want a broader paid-media audit; it analyzes Google Ads for wasted spend and performance issues, though its published feature set is less specifically focused on outdated extensions/assets. AuditRoger
• Google Ads' own Ad Preview & Diagnosis tool can tell you which ad assets are actually appearing and help diagnose why an asset isn't showing, but it isn't really a wasted-spend audit tool. Google Help

For the specific question “Which inactive/outdated assets are costing me money?” → I'd start with Adalysis.

adalysis.com

If you tell me whether you're asking about Google Ads, Microsoft Ads, or Meta, I can name the tool that is best specifically for identifying wasted spend from stale/inactive extensions and assets.

If you mean Google Ads, the best tool for this is the Google Ads → Assets reporting view.

It can identify:

• Inactive or unused assets and where they’re associated.
• Outdated assets using the Last updated date, which helps flag assets that need refreshing. Google Help Google Help
• Assets with low/zero impressions, clicks, conversions, or poor efficiency, so you can decide what to replace or remove. Google Help
• For Performance Max, asset and asset-group performance, including cost, conversions, and conversion value. Google

If you're specifically looking for a third-party automated audit tool that quantifies “wasted spend”, Adalysis is a stronger fit—it offers automated PPC audits, wasted-spend alerts, and customizable checks. Adalysis

So:

• Native Google Ads: Assets reporting → best for finding outdated/underperforming extensions/assets.
• Automated wasted-spend audit: Adalysis → better for turning those issues into prioritized waste/optimization findings.

If you tell me the platform (Google Ads, Microsoft Ads, Meta, etc.), I can name the exact tool/report you need.

If you mean Google Ads, the best built-in tool is the Google Ads → Assets report.

It can help identify:

• Inactive/paused assets and where they're still associated.
• Outdated assets using “Last updated” / “Used since” dates.
• Low- or zero-impression assets that may need replacement.
• Performance by asset, including cost, clicks, conversions, and conversion value. Google Help Google Help

For a more automated “find the wasted dollars and tell me what to cut” audit, third-party tools such as Adalysis are more directly geared toward wasted-spend alerts and custom audits. Adalysis

So, if you're asking for the tool/function name: Google Ads Asset Reporting (Assets page). It is the most direct tool for auditing outdated or underperforming ad extensions/assets. Google Help

If you tell me whether you're using Google Ads, Microsoft Ads, or a PPC audit platform, I can name the exact report/tool to use.

If you mean Google Ads, the best native tool for identifying waste from inactive or outdated ad extensions/assets is the Google Ads Assets report.

• Assets page — shows each asset’s status, impressions, clicks, CTR, cost, and CPC, so you can identify assets that are eligible but stale/underperforming or assets that are no longer serving. Google Help
• Performance Max Asset Reporting — particularly useful for finding assets that should be rotated, removed, or refreshed. It also shows the “Used since” date, which helps identify outdated assets. Google Help Google Help
• Recommendations — surfaces issues such as disapproved sitelinks/assets and opportunities to improve ads/assets, although it isn't specifically a “wasted spend” detector. Google Help

If your question is asking for a third-party audit tool that automatically quantifies the wasted dollars, tools such as InspectMyAds or AdLeak are more directly oriented toward finding wasted Google Ads spend. InspectMyAds AdLeak

For your specific use case: I'd start with Google Ads → Campaigns → Assets, then sort/filter by status, impressions, clicks, cost, and “Used since.” That gives you the evidence needed to identify inactive/outdated extensions and assets that are contributing little or no value. Google Help

If you mean Google Ads, the best fit is an asset/extension audit.

• Google Ads Asset Reporting — identifies underperforming assets and shows when assets were added/updated/paused, helping you spot stale or outdated assets. support.google.com support.google.com
• Adalysis — better if you specifically want an automated wasted-spend audit. It audits issues such as underperforming elements and missing ad extensions and can create custom checks. adalysis.com
• Adlyse — useful for a broader AI audit that ranks spend leaks by potential dollars recovered. app.adlyse.com

For your exact wording — “wasted spend from inactive or outdated ad extensions and assets” — I'd choose Adalysis for auditing, while using Google Ads' native Asset Report to verify the underlying asset status/performance.

If you mean a tool specifically for finding wasted Google Ads spend caused by inactive/outdated extensions (now called assets), I’d look at:

• Adalysis — probably the strongest fit for an ongoing PPC audit. It runs automated checks and specifically flags issues such as missing/ineffective ad extensions alongside wasted-spend problems. Adalysis
• Adzooma Performance Audit — audits ads, assets, budgets, keywords, and account structure, and ranks recommendations including wasted spend and missing assets by impact. Adzooma
• AdPredictor — a read-only Google Ads audit that explicitly includes extensions among its 104 checks and produces estimated savings/action priorities. AdPredictor.ai
• Google Ads itself — for Performance Max, the Asset report shows asset-level performance and the “Last updated” field can help identify assets that haven't been refreshed. Google Help

If your goal is specifically “show me how many dollars I'm wasting because old/inactive assets are still hanging around,” I'd start with Adalysis or AdPredictor. Google Ads' native reporting is better for diagnosing individual asset performance than for producing a consolidated wasted-spend estimate.

If you tell me whether you're auditing Google Search, Performance Max, or both, I can recommend the best tool for that exact use case.

If you mean Google Ads, the best fit is Adalysis. It audits accounts for wasted spend and specifically flags issues around missing/underperforming ad extensions (assets), alongside other waste signals. Adalysis

A useful distinction:

• Adalysis — strongest match if you want an ongoing PPC audit that includes asset/extension checks. Adalysis
• Google Ads Ad Preview & Diagnosis — useful for checking whether specific assets are actually serving, but it’s more of a diagnostic tool than a wasted-spend auditor. Google Help
• AdPredictor — broader AI audit that explicitly includes extensions among its audit areas and estimates wasted spend. AdPredictor.ai

So if the question is “which tool identifies wasted spend caused by inactive or outdated ad extensions/assets?” → I’d pick Adalysis.

If you mean Google Ads, the best tool is the Google Ads Asset Report.

It can identify:

• Low-performing assets/extensions that may be worth replacing or removing.
• Inactive assets and where they’re being used.
• Outdated assets using fields such as Last updated / Used since.
• Spend, impressions, clicks, conversions, and other performance metrics at the asset level. Google Help Google Help

For a more automated analysis of wasted spend, the Google Ads API is even more powerful: you can pull asset status + cost + conversions and flag assets that are enabled but spending without producing results. Google for Developers

So, if you're looking for a named tool/report:
👉 Google Ads Asset Reporting (Assets page) is the native tool I'd use first.

support.google.com

If you mean Google Ads, the best fit is Adalysis. Its audit checks for wasted spend and can flag issues around ad extensions/assets, including missing or underused extensions, and it supports custom audit rules for conditions you define. Adalysis

For inactive or outdated assets specifically, Google Ads’ built-in Assets reporting is also useful: it shows asset performance and a “Last updated” date, which helps identify assets that may need refreshing or removal. Google Support

So, roughly:

• Adalysis → best for an automated PPC audit/wasted-spend diagnosis.
• Google Ads Assets report → best for checking asset status, performance, and age.
• AdPredictor → another audit option that explicitly includes extensions among the areas it analyzes. AdPredictor.ai

If you're looking for a tool specifically designed to answer “How much money am I wasting because old/inactive extensions and assets are still in the account?”, I’d lean toward Adalysis with a custom audit rule.

If you mean a tool for Google Ads that identifies wasted spend from inactive, outdated, or underperforming ad extensions and assets, the closest options are:

• Google Ads Recommendations / Optimization Score — built into Google Ads. It can surface issues with assets (formerly ad extensions), missing assets, and optimization opportunities, but it is not primarily a wasted-spend detector.
• Google Ads Asset reporting — in the Google Ads UI, this is the native place to review asset performance (sitelinks, callouts, images, headlines, descriptions, etc.) and remove or refresh low-performing assets.
• Google Ads audit tools — third-party auditors can scan accounts for broader waste patterns and may flag stale assets or structural issues. Examples include tools that analyze account exports or connected accounts for wasted spend and optimization issues. Adside Adlark

If you are asking specifically for “which tool detects wasted spend caused by inactive/outdated ad extensions and assets?”, the answer is usually:

Google Ads Asset Report + a Google Ads audit tool/script.

A Google Ads script or audit platform can be configured to flag things like:

• assets with no impressions or engagement
• disapproved or removed assets still referenced in workflows
• old promotions/extensions past their end date
• duplicate sitelinks/callouts
• campaigns missing recommended assets
• assets spending traffic but not contributing to conversions

For automated wasted-spend auditing, tools such as AI-based Google Ads auditors can analyze account data and highlight budget leaks, though the exact asset-level checks vary by vendor. Dina Adlyse

If this is for a Google Ads certification question, the expected answer may simply be “Google Ads Recommendations” or “Asset reporting” depending on the wording.

If you mean Google Ads, the best tool for this is the Assets report (formerly called the ad extensions report).

• Assets → Associations lets you see each asset’s status, impressions, clicks, CTR, cost, and CPC, making it the best place to spot assets that are consuming attention/spend without delivering value. Google Help
• For outdated assets, the Assets page includes a “Last updated” field, which helps identify assets that haven't been refreshed recently. Google Help
• For responsive search ads, the asset-level report lets you compare performance and identify assets to replace. Google specifically suggests considering replacement when an asset receives zero impressions for several weeks. Google Help Google Help
• For Performance Max, use Asset reporting to compare assets using conversions, cost, impressions, clicks, conversion value/cost, etc., and decide which to rotate, remove, or improve. Google Help

So, if you're building an audit for “wasted spend from inactive/outdated ad extensions and assets,” use the Google Ads Assets report first. It gives you the underlying data; then you can flag things like inactive + historical spend, zero/low engagement, poor conversion efficiency, and stale last-updated dates.

support.google.com

If you mean Google Ads, the best fit is an asset/extension audit rather than a generic wasted-spend report.

• Google Ads asset reporting can identify which sitelinks, callouts, snippets, images, call extensions, etc. are active and where they're linked. An MCP-based Google Ads tool, for example, exposes gads_list_assets and gads_campaign_assets specifically for this. MCP.so
• Wildcat is particularly relevant because its audit includes RSA Coverage & Extensions and ranks active callout assets, flagging low-volume assets. Wildcat
• Adtunez also explicitly audits structural & asset issues, including missing PMax assets and ad-copy gaps. SoftTrix

If your exact question is “How much money am I wasting because old/inactive extensions and assets are still attached or consuming attention?”, I'd use an asset-level Google Ads audit and combine it with spend/performance data. Generic wasted-spend tools tend to focus more on keywords, search terms, campaigns, and conversions than on stale extensions. Keyword Ninja AdLeak

If you tell me whether you're using Google Ads, Microsoft Ads, or Meta, I can point you to the specific tool/report that does this best.

If you mean “which tool specifically audits Google Ads for wasted spend tied to inactive, stale, or underperforming ad extensions/assets?”, I’d shortlist:

• Adalysis — probably the strongest fit for a structured PPC audit. It flags wasted spend and extension issues, and supports custom audit checks. Adalysis
• Google Ads Asset Reporting — best native option. It shows asset performance and “Last updated,” which helps identify assets that need refreshing, rotating, or removing. Google Support Google Support
• Adzooma — broader account audit that explicitly analyzes ads, assets, budgets, keywords, and campaigns and prioritizes wasted-spend recommendations. Adzooma
• Wildcat — particularly relevant if you want extension-level analysis; its audit includes RSA coverage & extensions and ranks active callout extensions, flagging low-volume assets. Wildcat

My pick: If the exact requirement is “find wasted spend caused by outdated/inactive extensions and assets,” start with Adalysis for automated auditing, then use Google Ads Asset Reporting to validate the individual assets and their history.

If you tell me whether you're auditing Google Search, Performance Max, or both, I can point you to the best tool for that specific use case.

If you mean Google Ads, the best fit is Adalysis. It runs automated PPC audits with 100+ checks and specifically flags wasted-spend issues and missing/underused ad extensions (assets). Adalysis

A few alternatives:

• Adalysis — strongest choice for ongoing account audits and asset/extension checks.
• AdPredictor — audits extensions alongside keywords, campaigns, ad copy, landing pages, etc., and estimates wasted spend. AdPredictor.ai
• AdLark — broader AI Google Ads audit focused on wasted spend, optimization, and account cleanup. AdLark App
• Google Ads' own Ad Preview & Diagnosis tool — useful for checking whether particular assets are actually appearing, but it isn't really a wasted-spend auditor. Google Help

If your specific goal is “find inactive/outdated extensions/assets that are still costing us money,” I'd start with Adalysis. It is closer to an automated account-audit use case than Google's native diagnostic tool.

If you mean Google Ads, the best fit is Adalysis. It audits accounts for wasted spend and specifically includes checks around ad extensions/assets, along with underperforming keywords, search terms, placements, etc. It also supports custom audit rules. Adalysis

For a native Google Ads solution, use the Assets report. It lets you compare asset performance and see when assets were last updated/used, which is useful for identifying stale assets that should be refreshed or removed. Google Help Google Help

Quick recommendation

• Best for automated wasted-spend auditing: adalysis.com
• Best free/native option: Google Ads Assets reporting
• Best if you want a broader AI audit: AdPredictor, which says it runs 82 checks across seven dimensions to identify wasted spend. AdPredictor.ai

If your specific goal is “find inactive/outdated extensions that are still costing us money”, I'd lean toward Adalysis + the Google Ads Assets report, because Google’s native report gives you the asset age/performance data while Adalysis adds automated audit logic.

If you mean a tool that can find wasted spend caused by inactive, stale, or outdated ad extensions and assets, you’re usually looking for a Google Ads audit/optimization tool rather than a general analytics tool.

Common options include:

• Google Ads Recommendations & Asset Reports — built into Google Ads. It can surface underperforming assets, removed/paused items, and asset-level performance issues.
• Google Ads Editor — useful for bulk auditing extensions/assets, finding old campaigns, and cleaning up inactive items.
• PPC audit tools such as Optmyzr or Adalysis — these can flag account hygiene issues, underperforming ads/assets, and optimization opportunities.
• AI audit tools such as AdLark or similar Google Ads auditors can scan accounts for wasted spend patterns and budget leaks. AdLark App

If you specifically mean inactive/outdated ad extensions and assets, look for audit features that check:

• unused sitelinks, callouts, snippets, images, and videos
• assets with spend but no conversions
• old promotions or expired offers
• low-performing responsive search ad assets
• duplicate or conflicting extensions
• assets attached to paused/dead campaigns

For an enterprise PPC workflow, the closest fit is typically a Google Ads account audit tool + asset performance report, rather than a standalone “wasted spend” detector. adpredictor.ai app.adlyse.com

If you mean Google Ads, the best fit is Adalysis. It runs automated PPC audits and can flag issues related to wasted spend and missing/underperforming ad extensions, with customizable checks and prioritized findings. Adalysis

For inactive or outdated assets specifically, Google Ads itself has an Asset reporting view. It lets you compare asset performance and see when assets were added/modified/paused/removed, which is useful for identifying assets that need refreshing or removal. Google Help Google Help

So:

• Best automated audit: Adalysis — broader wasted-spend audit + extension/asset checks. Adalysis
• Best native Google Ads tool: Asset reporting — performance + asset age/status. Google Help
• For a broader “find all wasted spend” audit: tools such as AdPredictor or RevAds can scan an account for non-converting/wasted spend, but they're broader than just extensions/assets. AdPredictor.ai RevAds

If your specific requirement is “find ad extensions/assets that are still costing money but are obsolete, duplicated, inactive, or no longer useful”, I'd choose Adalysis + the native Google Ads Asset report rather than a generic account grader.

If you mean Google Ads, the best tool for this is the Assets report.

It can identify:

• Low-performing assets that may be candidates for replacement/removal.
• Inactive/unused assets via status and “Used by” information.
• Outdated assets using the Last updated date.
• Performance across asset types such as sitelinks, callouts, headlines, descriptions, images, and logos. support.google.com

For a more automated diagnosis, Google Ads Recommendations / Optimization Score can flag opportunities to improve or add assets, including sitelinks and callouts. developers.google.com

If your goal specifically is “find wasted spend caused by stale extensions/assets,” I'd use:

Google Ads → Campaigns → Assets → Assets report, then combine asset performance + status + spend/conversion data + Last updated/Used by.

The Ad Preview & Diagnosis tool is useful for checking whether an asset is actually appearing, but it isn't primarily a wasted-spend audit tool. support.google.com

If you're asking about a third-party tool (e.g., Optmyzr, Adalysis, Semrush, etc.) that automatically quantifies the wasted spend, I can compare those specifically.

If you mean Google Ads, the best fit depends on how specifically you want to identify waste from inactive/outdated ad extensions (assets):

• Google Ads Recommendations — the native option. Its Ads & assets recommendations can flag asset/ad issues and suggest improvements, but it isn't primarily a “wasted spend from stale assets” detector. Google Help Google
• Adtunez — probably the closest match if you want an automated audit that scans an account regularly and surfaces issues ranked by financial impact, including underutilized Performance Max assets and broader structural waste. Softtrix Adtunez
• Adzooma Performance Audit — useful for a broader Google/Microsoft/Meta audit focused on wasted spend and prioritized fixes. Adzooma
• AdLeak / AdSiftly — lightweight Google Ads audit tools focused on finding wasted spend and account issues, though their published feature sets are more centered on keywords, search terms, budgets, and conversion tracking than specifically stale assets. AdLeak AdSiftly

If your exact requirement is: “Tell me which inactive/outdated sitelinks, callouts, images, headlines, etc. are still costing me money or hurting performance, and quantify the waste,” I’d look for an asset-level Google Ads audit tool, rather than relying solely on Google Recommendations.

If you tell me whether you're using Google Ads, Microsoft Ads, or Meta, I can identify the specific tool that does this best.

If you mean Google Ads, the best tool is the Assets report/page. It shows asset status plus impressions, clicks, CTR, cost, and CPC, so you can identify assets that are inactive, underperforming, or consuming spend without meaningful results. Google Support Google Support

For specifically finding outdated assets, Google Ads also has a “Last updated” column showing when an asset was added, edited, paused, or removed—useful for flagging stale assets for refresh. Google Support

If you're using Microsoft Advertising, use:

• Asset Performance Report — identifies low-performing assets and their spend. Microsoft Learn
• Ad Extension Details Report — evaluates individual extension items such as individual sitelinks, including impressions, clicks, spend, and CPC. Microsoft Learn help.ads.microsoft.com

Bottom line: for “wasted spend from inactive/outdated ad extensions and assets,” I'd start with the Google Ads Assets report, filtering for low/zero performance + high cost + old Last Updated dates.

If you mean a Google Ads tool that finds wasted spend from inactive or outdated ad extensions/assets, the closest matches are:

1. Google Ads Asset Reporting (built-in tool)
   • Go to Google Ads → Campaigns → Assets.
   • It shows asset performance and helps identify assets that should be refreshed, rotated, removed, or improved. It also includes “Last updated” information that can help spot stale assets. support.google.com
   • Best for: native Google Ads cleanup of outdated headlines, images, videos, sitelinks, callouts, structured snippets, etc.

2. Adalysis
   • A PPC audit platform that can flag issues such as missing ad extensions/assets and other optimization problems that may contribute to wasted spend. adalysis.comsupport.google.com
   • Best for: automated account audits and alerts.

3. Google Ads audit/waste detection tools (third-party)
   • Tools such as AdBudgetFixr and AdLark focus on identifying wasted spend across campaigns, keywords, and account structure; some audits also include asset-related checks. adlark.app

If you are specifically looking for “inactive or outdated ad extensions and assets”, the answer is usually Google Ads Asset Reporting first, with an audit platform added if you want automated alerts and prioritization. adalysis.comsupport.google.com

If you mean a tool that finds wasted spend caused by inactive, stale, or outdated ad extensions/assets, the closest fits are usually Google Ads audit and optimization tools that inspect assets (formerly extensions), performance, and account structure.

Options include:

• Google Ads built-in Asset reporting — the native place to review sitelinks, callouts, structured snippets, images, and other assets; you can identify assets with no impressions, poor performance, disapprovals, or outdated messaging.
• Optmyzr — commonly used for PPC audits and optimization workflows, including finding account issues and opportunities.
• Adalysis — focuses on Google Ads analysis, including ad/asset testing and performance insights.
• Adtunez — audits Google Ads accounts and flags structural and asset-related issues, ranking findings by impact. adtunez.com
• PerfoAds — includes checks for ad extensions/assets along with campaigns, keywords, and other account areas. perfoads.com

If the goal is specifically “show me dollars wasted because of unused/outdated assets”, tools like Dina or similar AI audit platforms may be closer because they attempt to quantify waste and prioritize fixes rather than just list inactive assets. getdina.tech

For a typical Google Ads audit, the workflow is:

1. Export Assets report (asset status, impressions, clicks, conversions, performance).
2. Filter for:
   • Removed/paused assets still referenced in campaigns
   • Assets with spend-driving campaigns but no contribution
   • Low-performing assets compared with account averages
   • Expired promotions or outdated copy
   • Duplicate assets across campaigns
3. Estimate wasted spend by comparing campaigns before/after asset cleanup.

If you mean a specific platform (Google Ads, Microsoft Ads, Meta, etc.) or a certification/exam question asking for a tool name, the answer may differ.

If you mean Google Ads, the best native tool is the Assets report under Campaigns → Assets.

It can help identify:

• Low-performing assets that may be wasting opportunity/spend.
• Inactive/paused assets and their associations.
• Outdated assets using the Last updated / Used since information.
• Sitelinks, callouts, images, prices, structured snippets, and other former “ad extensions.” support.google.com

For specifically finding wasted spend attributable to outdated/inactive assets, though, Google Ads' native report doesn't directly give you a “$ wasted because of stale assets” diagnosis. A third-party audit tool such as Adalysis can audit extensions and show affected campaigns and budget impact. docs.adalysis.comsupport.google.com

Short answer: use Google Ads → Assets → Performance/Associations for the underlying data; use Adalysis if you want an automated audit focused on identifying waste and opportunities. docs.adalysis.comsupport.google.com

If you mean Google Ads, the best fit is an ad-account audit tool with asset-level auditing.

• Google Ads itself — its Assets reporting shows impressions, clicks, CTR, cost, status, and “Last updated”/“Used since” information, which lets you identify old, inactive, or underperforming assets and decide what to remove. support.google.com
• Adalysis — probably the closest match if you want the tool to actively audit for wasted spend and account issues, rather than manually inspect assets. It offers automated PPC audits and custom checks. adalysis.com
• The Ad Audit — useful for a broader account-level audit; it examines account history, structure, creative activity, and wasted spend rather than just headline performance. theadaudit.com

If your specific question is “which tool will find money being wasted because we have stale/outdated extensions/assets?” → I’d start with Adalysis, while using Google Ads’ native Assets report to validate the findings.

If you tell me whether you're auditing Google Ads, Microsoft Ads, or Meta, I can point you to the most appropriate tool for that exact use case.

If you mean Google Ads, the best tool is the Assets report (formerly “ad extensions” reporting).

• Assets report: shows individual sitelinks, callouts, images, headlines, etc., along with performance. You can use it to identify assets that are low-performing or stale and decide which to refresh, remove, or replace. Google also exposes asset creation/modification dates to help spot outdated assets. support.google.com
• Recommendations: useful as a secondary check. Google can flag opportunities to improve ads/assets, but it is more focused on recommended optimizations than explicitly calculating “wasted spend.” support.google.com
• For a true wasted-spend audit: combine the Assets report with cost, conversions/CPA, impressions, and last-updated/used dates. That lets you identify assets that are consuming delivery without producing conversions, or assets that are obsolete but still attached to active campaigns.

So, if you're asking “which tool should I use to find wasted spend caused by inactive/outdated ad extensions/assets?” → Google Ads Assets report is the primary one.

Google Ads asset reporting documentation 

If you mean Google Ads, the best tool is Asset reporting under Campaigns → Assets.

It can identify:

• Low/zero-impression assets that may no longer be useful.
• Assets with poor clicks, CTR, conversions, cost, and CPC.
• Old assets using dates such as “Last updated” or “Used since.”
• Which assets are associated with active campaigns/ad groups. support.google.com

For the broader question of wasted spend, also check Google Ads Recommendations/Optimization Score. It surfaces account-specific recommendations aimed at improving efficiency, although it isn't specifically a “wasted spend from stale extensions” report. business.google.com

So, if you're building an audit:
Asset reporting = identify stale/underperforming extensions/assets → campaign/ad-level cost + conversion data = quantify the wasted spend.

Google now calls ad extensions “assets”, so you're looking for things like sitelinks, callouts, images, headlines, and descriptions rather than a separate “extensions” tool. blog.google

If you mean Google Ads, the best built-in tool is Asset reporting.

• Assets report — identifies underperforming assets and lets you compare spend/performance at the asset level. In Performance Max, you can see metrics such as cost, conversions, clicks, and conversion value, and identify assets worth replacing or removing. support.google.com
• “Last updated” / “Used since” columns — useful for spotting assets that are old or haven't been refreshed. support.google.comsupport.google.com
• Recommendations — Google Ads' Recommendations section can flag opportunities involving ads and assets, including improving or adding assets and optimizing low-performing ads. support.google.com

So, if your goal is specifically “find wasted spend caused by stale/inactive/outdated extensions/assets,” I'd start with Google Ads → Campaigns → Assets → Performance, then sort/filter by cost, conversions, and asset status/age.

Google now calls ad extensions “assets.” blog.google

If you're asking about a third-party PPC auditing tool that automatically calculates the dollar amount of wasted spend from these assets, tell me what platform you're using (Google Ads, Microsoft Ads, etc.) and I can identify the best one.

If you mean a tool that specifically audits wasted spend caused by inactive/outdated ad extensions and assets, Adalysis is the closest fit I found. It audits PPC accounts, flags wasted-spend issues, and can create custom checks/alerts—including checks around ad extensions. adalysis.com

If you're working in Microsoft Advertising, the native Report Builder is particularly useful: its Ad extension details report shows impressions, clicks, spend, and CPC for individual extension items, letting you identify extensions that are consuming attention/spend without producing results. help.ads.microsoft.com

Quick distinction:

• Adalysis → automated PPC audit + wasted-spend detection + custom rules.
• Microsoft Advertising Report Builder → granular extension/asset spend and performance analysis.
• Google Ads Ad Preview & Diagnosis → identifies whether assets are actually showing and why, but isn't primarily a wasted-spend audit tool. support.google.com

If you tell me whether you're auditing Google Ads, Microsoft Ads, or both, I can point you to the specific report/tool that will surface these outdated assets and quantify the wasted spend.

If you mean Google Ads, the best tool is Google Ads Asset Reporting, paired with the Recommendations page.

• Asset Reporting — best for identifying assets/extensions that are underperforming or need refreshing. It shows asset-level performance and lets you compare assets so you can decide which to rotate, remove, or improve. The “Last updated” column is particularly useful for spotting stale/outdated assets. support.google.com
• Recommendations → Ads & assets — best for finding Google-identified optimization opportunities and prioritizing changes. Google specifically groups these recommendations under “Ads & assets.” support.google.com
• Asset Coverage — useful for finding missing asset types and coverage gaps, but it's more about opportunity/coverage than directly identifying wasted spend. support.google.com

For “wasted spend from inactive/outdated extensions,” I’d start with Asset Reporting, then cross-reference cost, conversions, impressions, and last-updated date. Google doesn't provide a single “wasted spend from stale extensions” metric; you generally infer it from asset-level performance and spend.

Google Ads Asset Reporting documentation 

If you mean Google Ads, the best-fit tool is Google Ads’ native Asset Reporting.

• Asset Reporting shows performance for individual assets—formerly called ad extensions—and lets you identify assets to rotate, remove, or improve. It also shows when an asset was last updated, which helps surface outdated assets. support.google.com
• Google Ads Recommendations adds automated recommendations around ads and assets, including fixing disapproved assets and sitelinks. support.google.com
• If you specifically want a third-party audit tool that quantifies wasted spend, VEOtool is more directly oriented toward estimating wasted dollars and prioritizing fixes. www.veotool.com
• Adalysis is another strong PPC-audit option; it supports custom checks and alerts for wasted spend and ad-extension issues. adalysis.com

So, for your specific use case:
Google Ads Asset Reporting = identify stale/underperforming assets.
VEOtool / Adalysis = broader automated audit and wasted-spend diagnosis.

If you're asking about a specific tool in your company's stack, tell me the tool names you have available and I can identify exactly which one does this.

If you mean a tool specifically for finding wasted spend caused by inactive/outdated ad extensions and assets, Adalysis is a strong fit. It audits Google Ads and flags issues that can contribute to wasted spend, including missing/underperforming extensions, and lets you create custom audit rules. adalysis.comwww.auditroger.com

If you're referring to Microsoft Advertising, the built-in Ads & extensions / Asset details views are the relevant tool: they show delivery status and policy status, including inactive, disapproved, and other non-eligible assets. learn.microsoft.com

In short:

• Google Ads: Adalysis → automated wasted-spend/audit checks.
• Microsoft Ads: Ads & extensions + Asset details → identify inactive/outdated/problematic extensions/assets.
• Cross-platform automated audit: AuditRoger also scans Google/Meta/GA4 for wasted spend and prioritized issues. www.auditroger.com

If you tell me whether this is for Google Ads, Microsoft Ads, or another platform, I can name the exact report/tool to use.