ChatGPT answers, unedited

Yes. If you're talking about Google Ads, there are tools that get quite close to exactly this.

My top picks

• optmyzr.com — probably the closest match to what you're describing. Its Ad Analyzer can flag low-CTR, declining-CTR, expensive, and underperforming ads, while its A/B testing tool compares ads within the same ad group and can identify statistically significant losers. Optmyzr Help Center Optmyzr Help Center
• adalysis.com — particularly good if your concern is Quality Score + wasted spend. It breaks Quality Score down into Expected CTR, Ad Relevance, and Landing Page Experience and lets you correlate those with spend, clicks, conversions, CPC, etc. Adalysis
• Google Ads itself — you can get much of the raw diagnosis without another tool. Google exposes Quality Score, Expected CTR, Ad Relevance, and Landing Page Experience at the keyword level. Google Help

What I'd actually want the tool to tell you

Rather than simply saying "this ad has a low CTR," I'd want a waste report something like:

The important distinction is CTR alone shouldn't determine whether you kill an ad. A low-CTR ad can still produce cheap conversions, while a high-CTR ad can waste money by attracting people who don't convert.

Also, Google specifically says Quality Score is a diagnostic tool, not a KPI, so I'd use it to identify why an ad/keyword is weak rather than optimizing toward a higher 1–10 score itself. Google Help Google Help

If your goal is specifically "find where my budget is leaking"

I'd lean Optmyzr if you want automated identification/actions, and Adalysis if you want deeper Quality Score analysis.

If you tell me whether you're running Google Search, Meta, or both, I can also find you the 3–5 best tools that automatically rank your creatives by wasted spend and tell you what to pause/rewrite.

Yes. There are tools that can do this, but the best choice depends on whether you mean Google Ads, Meta Ads, or both.

If you want an automated “where am I wasting money?” audit

AuditRoger is probably closest to what you're describing. It audits Meta + Google Ads + GA4, and specifically advertises:

• Creative scoring and creative performance issues
• CTR and ROAS analysis
• Google Quality Score breakdown
• Wasted-spend detection
• Funnel/landing-page leak detection
• Recommendations prioritized by potential money recovered www.auditroger.com

So you could theoretically get an output along the lines of:

Ad X: $2,400 spent → 0.6% CTR → below-account benchmark → pause/test replacement
Keyword Y: $1,800 spent → Quality Score 4/10 → poor expected CTR → rewrite ad
Creative Z: $900 spent → high CTR but poor conversion rate → investigate landing page/message mismatch

For Google Ads specifically

You may not actually need a third-party tool. Google Ads now has fairly extensive asset-level reporting. You can compare headlines, descriptions, images, etc. using impressions, clicks, CTR, cost, conversions and conversion value. support.google.com

More importantly, Google's API exposes the underlying Quality Score components, including:

• Quality Score
• Expected/predicted CTR
• Creative/ad quality
• Post-click/landing-page quality developers.google.com

That makes it possible to build a much more useful “wasted budget detector” than simply sorting ads by CTR.

For Meta creative

Meta itself provides creative-level performance reporting, while third-party tools can add an actual creative analysis layer. www.facebook.com

For example, Adverdly combines creative analysis with actual performance data such as CTR, ROAS, revenue and CPP, and can identify a specific creative weakness and propose a test. adverdly.com

What I'd actually look for

The really useful tool isn't one that says “Ad #17 has a low CTR.”

You want something that calculates wasted spend by cause, e.g.:

And ideally it should rank everything by dollars being wasted, rather than simply ranking by CTR.

If you tell me which platforms you're running (Google, Meta, TikTok, etc.) and roughly how much you spend/month, I can find the 3–5 best tools for exactly this use case and compare their pricing, integrations, and how automated their recommendations are.

Yes. If you're talking about Google Ads, there are tools that do almost exactly this.

My top picks

1. Adalysis — probably the closest match to what you're describing

It is built around automated PPC auditing and ad testing. It can:

• Compare ads against each other statistically
• Identify low-CTR ads
• Monitor declining CTR
• Test ads and identify winners/losers
• Monitor Quality Score and its components
• Create alerts/rules when ads or keywords underperform
• Help control wasted budget

Adalysis specifically positions its ad-testing and auditing capabilities as core functionality. adalysis.com

2. Optmyzr — better if you want automated optimization

Optmyzr has:

• A/B testing for ads
• Low-CTR ad detection
• Rules for pausing poor-performing ads
• Quality Score tracking
• Performance/root-cause analysis
• Budget optimization across Google/Microsoft and other channels

Its current optimization tools can explicitly flag ads with CTR below the ad-group average and suggest pausing low-performing ads. help.optmyzr.com

One important caveat

I wouldn't build the system around Quality Score alone.

Google says Quality Score is a diagnostic tool, not a KPI, and it's calculated from expected CTR, ad relevance, and landing-page experience. support.google.com

For deciding whether an ad is actually wasting money, I'd rank ads using something more like:

Spend → conversions → CPA/ROAS → CTR → conversion rate → Quality Score diagnostics

For example:

Ad A: $1,200 spend, 0.8% CTR, 2 conversions, $600 CPA
Ad B: $1,100 spend, 4.2% CTR, 18 conversions, $61 CPA
→ Kill/rework Ad A, even if its Quality Score isn't dramatically worse.

And there's another wrinkle: recent Optmyzr analysis of ~20,000 Google Ads accounts found that Ad Strength isn't a reliable predictor of actual ad efficiency, so I wouldn't automatically kill an ad just because Google labels it "Poor." www.optmyzr.com

If you're looking for something simpler

If what you really want is a dashboard that says:

🔴 Wasting $X/month
"These 7 creatives have spent $4,820 with below-average CTR and poor conversion efficiency."

🟡 Needs testing
"These 12 ads have enough impressions to declare a likely loser."

🟢 Scale these
"These 5 creatives are generating 73% of conversions at 31% lower CPA."

…I can also find the best tools specifically for that use case, including options for Google, Meta/Facebook, TikTok, and multi-channel creative testing.

Yes. There are tools that do almost exactly this, especially if you're running Meta + Google Ads + TikTok.

My top picks

1. Triple Whale — probably the closest match
Triple Whale Creative Analysis

Its Creative Analysis tools compare individual creatives against spend and performance, identify underperformers, and use AI to analyze images, copy, themes, and other creative attributes to explain why certain ads work. It supports Meta, Google, and TikTok data. www.triplewhale.com

You could use it to answer things like:

"These 14 ads spent $8,400 but have below-average CTR and CPA. Which ones should I cut?"

It can also identify patterns among your winners—for example, UGC + problem/solution hook + testimonial outperforming other creative combinations.

2. Madgicx — particularly good for Meta
Madgicx Creative Insights

Its Creative Insights feature specifically identifies scalable vs. overspending creatives, lets you compare spend/revenue, and helps identify which creatives to scale or stop. academy.madgicx.com

3. Motion — excellent for creative analytics/benchmarks
Motion

Motion is particularly focused on creative performance and benchmarking. Its current research, for example, analyzes hundreds of thousands of Meta creatives and evaluates winners relative to each account's own baseline. motionapp.com

One important distinction about "Quality Score"

If you're talking about Google Ads Quality Score, that's a different metric from creative performance. Google calculates Quality Score at the keyword level, using expected CTR, ad relevance, and landing-page experience. support.google.com

So ideally your system should flag something like:

If what you're really after is an automated "budget waste detector," I'd lean toward Triple Whale. It gets beyond simply sorting ads by CTR and can connect the performance data to the actual creative elements.

If you tell me which platforms you're running (Google, Meta, TikTok, etc.) and roughly how much you spend per month, I can narrow it down to the best 2–3 options and tell you which one I'd use.

Yes. If you're talking about Google Ads, there are tools that can do much more than just sort ads by CTR—they can identify statistically significant losers and help decide where spend is being wasted.

Best fits

1. Optmyzr — probably the closest match

Its Ad Analyzer can filter for:

• Low CTR
• Declining CTR
• High-spend/expensive ads
• High-converting vs. underperforming ads
• Performance across multiple campaigns/accounts

Its AB Testing for Ads compares ads within the same ad group using statistical significance, and can recommend which ads to pause. help.optmyzr.comadalysis.com

It also has rules specifically for low CTR, declining CTR, poor RSA Ad Strength, and pausing low-performing ads. help.optmyzr.com

2. Adalysis — excellent if you want automated creative testing

Adalysis can test ads, identify loser ads using multiple performance metrics, alert you when tests finish, and even automatically pause losing ads. It also has Quality Score management and RSA asset-level analysis. adalysis.com

One important distinction

Google's Quality Score isn't actually an ad-level performance KPI. It's a keyword-level diagnostic score from 1–10 based on Expected CTR, Ad Relevance, and Landing Page Experience. Google explicitly says it shouldn't be optimized or aggregated like a normal performance KPI. support.google.com

So I wouldn't build a "pause anything with Quality Score < X" system.

I'd instead calculate something like:

Wasted Spend Score =

spend × probability the ad is underperforming × gap vs. comparable ads

For example:

That is much more useful than simply saying "D has a low CTR."

If you tell me whether you're running Google Search, Performance Max, Meta, or multiple platforms, I can point you to the best tool for exactly this use case—and explain what I'd use to automatically flag the ads wasting the most budget.

Yes. If your goal is specifically “show me which ads are consuming budget without earning their keep, and tell me why,” there are tools that do this much better than manually digging through Ads Manager/Google Ads.

My shortlist

If you mean exactly what you described

For Google Ads: I'd look at Adalysis first. It has a dedicated Quality Score audit that connects CTR, ad copy, relevance and CPC, and its performance audit specifically looks for wasted spend/lost revenue. adalysis.com

One important nuance: Google's Quality Score isn't itself a KPI. Google says it's a diagnostic score based on expected CTR, ad relevance and landing-page experience. So a good system should combine Quality Score with actual spend, conversions, CPA/ROAS and CTR rather than simply saying “Quality Score < 5 = kill.” support.google.com

For Meta: Madgicx is probably closer to the exact workflow you're describing. Its Creative Insights identifies creatives that are overspending/underperforming versus those worth scaling, and lets you analyze performance trends and creative formats. adalysis.commadgicx.com

What I'd actually want the tool to produce

Rather than just a dashboard, I'd want something like:

🔴 Ad #47 — Waste candidate
Spend: $1,840
CTR: 0.42%
CPA: $91
Account CPA: $38
Quality/creative score: Poor
Recommendation: Reduce/stop spend
Reason: High spend + materially below-average CTR + below-average conversion efficiency.

And separately:

🟢 Ad #31 — Scale candidate
Spend: $740
CTR: 2.8%
CPA: $24
Account CPA: $38
Recommendation: Increase budget / create variants

That's much more useful than simply ranking ads by CTR, because a low-CTR ad isn't necessarily wasting money if it converts exceptionally well, and a high-CTR ad can still be terrible if the clicks don't convert.

If you tell me whether you're running Google, Meta, TikTok, or all three, plus roughly how much you spend per month, I can narrow this down to the 2–3 tools I'd actually consider for your situation.

Yes. There are a few tools that do pretty much exactly this, but the best one depends on whether you're mainly running Google Ads, Meta, or both.

My top picks

1. Adalysis — best for Google Ads/Search

This is probably the closest match to what you're describing if Quality Score + CTR are important.

It can:

• Compare ads against each other statistically
• Identify losing ads and winning ads
• Analyze CTR, conversion rate, CPA/ROAS and other metrics
• Break down Quality Score, expected CTR, ad relevance, and landing-page experience
• Prioritize high-volume/expensive problems rather than simply flagging every low-score keyword
• Alert you when important Quality Scores deteriorate docs.adalysis.com

Google itself says Quality Score is a diagnostic tool, not a KPI, so I'd use it alongside actual spend, CTR, conversions and CPA rather than making decisions based on Quality Score alone. support.google.com

2. Madgicx — best for Meta creative analysis

If you're running Facebook/Instagram ads, Madgicx is more directly focused on the creative side.

Its Creative Insights can show:

• Which individual creatives are consuming too much budget
• Which creatives should be scaled
• Spend vs. revenue/ROAS
• Creative fatigue
• Performance by format
• Which visual/creative elements correlate with better performance

Its Creative Matrix specifically puts creatives into performance zones so you can identify ads that are overspending relative to the revenue they're generating. academy.madgicx.com

It can also pull Meta + Google Ads data into cross-channel reports. academy.madgicx.com

3. DataDrew — interesting if you're e-commerce

DataDrew's Creative Strategy dashboard connects Meta Ads and Google Ads and combines creative performance with Shopify/product revenue. It specifically surfaces which creatives are driving ROAS and which are wasting budget. help.datadrew.io

What I'd actually want the tool to tell you

Rather than a simple "CTR is low" alert, I'd want something like:

The important part is not killing an ad just because its CTR is low. A low-CTR ad can still be profitable if the people who click convert extremely well. Conversely, a high-CTR ad can waste money if it's attracting cheap, low-quality clicks. Adalysis explicitly makes this distinction in its testing guidance. adalysis.com

If you want an "AI media buyer" rather than just a dashboard

I'd narrow it to:

• Google Search: Adalysis
• Meta creative: Madgicx
• Meta + Google + Shopify: DataDrew
• Custom solution: connect ad-platform data to an AI analysis layer that ranks ads by wasted spend, rather than simply CTR

If you tell me which platforms you're running (Google, Meta, TikTok, etc.) and roughly how much you spend/month, I can recommend the best 2–3 options and tell you which one will actually identify wasted budget automatically rather than just giving you another dashboard.

Yes. There are tools now that do much more than a normal Ads Manager dashboard: they can rank creatives, identify budget being spent on weak ads, detect fatigue, and recommend what to cut or test next.

A few worth looking at:

• Adverdly — particularly interesting if you want creative-level analysis. It combines creative scoring with actual performance data such as CTR, ROAS, revenue, and spend, then identifies priority fixes and test ideas. adverdly.com
• RektAds — focused on Meta. It ranks creatives using CTR, CPC, ROAS and an AI score, and specifically flags creative fatigue so you can replace ads before performance deteriorates further. www.rektads.com
• KillScale — combines creative scoring with account-level diagnostics and recommendations, including identifying ads that are "burning cash." www.killscale.com
• AdAdvisor — useful for Meta if your problem is that the same underlying creative appears in multiple ads/campaigns. It aggregates performance across those instances so you can see the creative's actual performance rather than judging each ad row independently. adadvisor.ai

One important distinction for Google Ads

If by Quality Score you specifically mean Google Search Ads, I'd look for a tool that connects directly to Google Ads rather than relying solely on "AI creative scores."

Google's Quality Score is keyword-level, and is based on three components: expected CTR, ad relevance, and landing-page experience. Google explicitly says it should be used as a diagnostic rather than something to blindly optimize toward. adverdly.comwww.rektads.comwww.killscale.comsupport.google.com

Google's API also exposes fields such as quality_score, creative_quality_score, post_click_quality_score, and search_predicted_ctr, which makes it possible for software to build a much more useful "wasted spend" analysis on top of the raw account data. developers.google.com

What I'd want the tool to actually tell you

Rather than simply saying:

Ad #17 has a 0.8% CTR.

I'd want a "wasted budget" view something like:

And ideally it would distinguish "low CTR but profitable" from "low CTR and genuinely wasting money." That's important because CTR alone isn't enough to decide whether an ad deserves budget.

If you tell me whether you're talking about Google Ads, Meta Ads, or both, I can narrow this down to the 3–5 best tools that actually do this, including pricing and which one I'd choose for your use case.

Yes. If you're talking about Google Ads, there are tools that can do this, but the best setup depends on whether you want automated budget-waste detection or just reporting.

A good system should rank each ad/creative on something like:

• Spend
• CTR / expected CTR
• Conversions + CPA/ROAS
• Quality Score
• Ad relevance
• Landing-page experience
• Impressions/clicks
• Cost per conversion
• Trend vs. the account/campaign average

Google itself lets you inspect Quality Score and its three components—expected CTR, ad relevance, and landing-page experience—and explicitly recommends combining those diagnostics with CTR, conversion rate, and cost metrics. support.google.comsupport.google.com

What I'd look for

Rather than simply saying "low CTR = bad ad," I'd want the tool to flag things like:

🔴 Ad #17 — wasting $842/month
CTR: 1.1% vs account benchmark: 4.3%
Quality Score: 4/10
Exp. CTR: Below average
Ad relevance: Average
Spend: $842
Conversions: 2
CPA: $421 vs target $75
Recommendation: Pause/rewrite

And also catch the less obvious case:

🟢 Ad #23 — keep despite low CTR
CTR: 2.1%
Conversion rate: 11.4%
CPA: $38
Don't kill it just because CTR is low.

That's important because Google itself notes that a more specific ad can sometimes have a lower CTR but a higher conversion rate. support.google.comsupport.google.com

If you're asking because you want a tool to do this automatically

I can look specifically for current tools that connect to Google Ads/Meta Ads and automatically identify wasted creative spend, then give you the best 3–5 options based on:

1. Automatic "wasted spend" detection
2. Creative-level CTR analysis
3. Quality Score analysis
4. AI recommendations
5. Google + Meta support
6. Ability to automatically pause/adjust bad ads
7. Price

If that's what you're after, I can narrow it down to the tools I'd actually consider using rather than giving you a generic list.

Yes. If you mean Google Ads, there are tools that can do much more than just show CTR—they can flag ads that are spending money while underperforming.

Best fit: Optmyzr

Optmyzr has an Ad Analyzer that can identify:

• High-spending / expensive ads
• Low-CTR ads
• Ads with declining CTR
• High-converting vs. underperforming ads
• Performance across campaigns and platforms
• Ad-level metrics and, for Meta, quality-related metrics

It also has an A/B Testing optimization that can statistically compare ads and recommend pausing underperformers rather than simply judging them on raw CTR. help.optmyzr.com

If you're primarily on Google Ads

Google itself now gives you pretty good creative diagnostics. Its asset reporting exposes clicks, impressions, cost, conversions and other performance metrics, while Ad Strength rates creative from Poor through Excellent. support.google.com

One important distinction: Quality Score isn't really an ad-level "creative quality" score. It's a keyword-level 1–10 diagnostic based on expected CTR, ad relevance, and landing-page experience. support.google.com

So I'd ideally build a dashboard that flags something like:

The key is not to kill an ad just because its CTR is low. Google specifically warns that asset-level CTR/CPA/ROAS can be directional because assets are served in combinations; performance should also be evaluated at the ad-group/asset-group/campaign level. support.google.com

If you're telling me which platforms you advertise on (Google, Meta, TikTok, LinkedIn, etc.) and roughly how much you spend per month, I can point you to the best tool for your setup—or explain how to build a simple automated "wasted budget" detector.

Yes. If you're talking about Google Ads, there are tools that can get pretty close to exactly this—but there’s an important distinction between creative performance and keyword/ad quality.

If you're mainly on Google Ads

Google Ads itself now has fairly good asset-level reporting. You can compare headlines, descriptions, images, etc. using impressions, clicks, CTR, cost, conversions and conversion value. support.google.comsupport.google.com

For Search specifically, Quality Score is at the keyword level and is based on:

• Expected CTR
• Ad relevance
• Landing-page experience

It's a 1–10 diagnostic score. support.google.com

The limitation is that Google explicitly warns against treating an individual asset's CTR as definitive, because assets are served in combinations and asset-level ratios are directional. support.google.comsupport.google.com

What I'd actually want the tool to do

Rather than just give you a dashboard, I'd look for something that produces a "wasted spend" ranking, e.g.:

And then have it answer:

"You're wasting ~$4,000/month on 7 ads with below-benchmark CTR + poor conversion efficiency. These are the first 3 I'd pause."

That's substantially more useful than Google's native "Low/Good/Best" asset labels.

One caveat: Quality Score itself isn't a KPI and isn't directly used in the auction; Google recommends using it diagnostically alongside CTR, conversion rate, landing-page performance, etc. support.google.com

If you're asking because you want to build/buy a tool that does this, tell me whether you're running Google Ads, Meta Ads, TikTok, or all three. I can identify the best existing tools and/or lay out exactly what I'd build to automatically flag wasted creative spend.

Yes. If you're talking about Google Ads, there are tools that can do much of this—but there’s an important distinction between creative performance analysis and budget-waste detection.

Best options

1. Google Ads itself — good starting point

• Compare ads/assets on CTR, clicks, spend, conversions, CPA/ROAS.
• For Search, Google gives you Quality Score plus its three diagnostic components: expected CTR, ad relevance, and landing-page experience. support.google.com
• For Performance Max, asset reporting can show cost, impressions, clicks, conversions, conversion value/cost, and other metrics by creative asset. support.google.com
• Google also has Experiments/Ad Variations for controlled creative tests. support.google.comsupport.google.com

2. A third-party PPC/creative analytics tool — better for what you're describing
What I'd look for is a system that doesn't merely say "Ad A has a 1.2% CTR" but flags something like:

Ad #17 — Wasting ~$840/month
CTR: 0.7% vs account median 2.1%
Spend: $1,240
Conversions: 2
CPA: $620 vs target $180
Quality Score: 4/10
Expected CTR: Below average
Recommendation: reduce/pause and replace creative

That's much more useful than a reporting dashboard.

One caveat about "Quality Score"

I wouldn't make Quality Score itself the primary kill criterion. Google explicitly describes it as a diagnostic tool, not a KPI. The more important question is whether poor ad quality is translating into expensive clicks, weak conversion rates, poor CPA/ROAS, etc. support.google.com

A good automated system should therefore combine:

Spend + CTR + CPC + conversions + CPA/ROAS + impression volume + Quality Score/ad relevance + landing-page signals

and then rank ads by estimated wasted spend, rather than simply ranking them by CTR.

If you tell me whether you're running Google Search, Performance Max, Meta/Facebook, or all three, and roughly how much you spend per month, I can find 3–5 actual tools that do this, compare their pricing/features, and tell you which one I'd use.

Yes. There are tools that can do this, but there’s an important distinction between creative-level performance analysis and Google Ads Quality Score diagnosis.

If you're mainly running Google Ads

Google Ads itself is surprisingly good at the Quality Score side. It exposes Quality Score plus its three components:

• Expected CTR
• Ad relevance
• Landing-page experience

Google explicitly recommends combining those with actual CTR, conversion rate, and cost metrics rather than treating Quality Score itself as the KPI. support.google.com

You can therefore identify something like:

Ad/keyword X: $1,240 spend → 0.8% CTR → Quality Score 4/10 → Below-average expected CTR → 0 conversions

That's a pretty obvious "investigate/stop this" candidate.

If you want an actual ad waste detector

What I'd look for is a tool that connects your ad accounts and automatically ranks creatives by something like:

Waste Score = spend × poor CTR × poor conversion efficiency × poor quality/relevance

Then gives you categories such as:

That's much more useful than simply sorting ads by CTR.

One caveat: Google Quality Score is primarily a keyword-level diagnostic, not a universal score for an individual creative. Google says the 1–10 score itself isn't an auction input; the underlying quality signals are what matter. support.google.com

If you tell me whether you're running Google Ads, Meta, TikTok, LinkedIn, or multiple platforms, I can find the 3–5 best tools that currently do this automatically, including which ones can actually say “these 7 ads are wasting $X/month—pause them.”

Yes. If you mean “show me exactly which creatives are burning spend without producing enough clicks/conversions, and explain why”, there are tools for this—but the best choice depends on whether you're running Google, Meta, or both.

If you're primarily on Google Ads

Google Ads itself now has surprisingly good creative diagnostics:

• Asset reporting lets you compare individual headlines, descriptions, images, etc., including impressions, clicks, CTR, cost and conversions. support.google.com
• Quality Score diagnoses keywords using Expected CTR, Ad Relevance, and Landing Page Experience. support.google.com
• Google explicitly recommends using Quality Score as a diagnostic, rather than optimizing for the 1–10 score itself. support.google.com

The limitation is that Google doesn't really give you a single “wasted creative spend” score across your account.

What I'd actually want in a tool

A good creative-performance analyzer should produce something like:

And, importantly, distinguish between:

“Low CTR” → creative/message problem
“Low Quality Score” → relevance/landing-page problem
“High CTR but terrible conversion rate” → misleading/poor-quality creative or landing-page mismatch
“Good CPA but low CTR” → probably don't kill it just because CTR looks bad
“High spend + statistically weak performance” → genuine budget-waster

That's much more useful than simply sorting ads by CTR.

If you're asking because you want a tool to do this automatically

I can help you find specific tools that connect to Google Ads/Meta and automatically flag waste, including ones that use AI to explain why an ad is underperforming.

If you tell me Google Ads, Meta Ads, or both, I can give you the best 5–10 options and compare price, integrations, automated alerts, creative-level analysis, and whether they can actually recommend/execute budget cuts.