ChatGPT answers, unedited

Yes. There are tools that can help identify which ad creatives are wasting spend, but they usually fall into two categories:

1. In-platform optimization tools (use your real CTR, CPA, ROAS, Quality Score data)
2. Creative intelligence tools (analyze the actual images/videos/copy and predict weak spots)

No tool can perfectly predict a winner before spend, but several can help you find losers faster by combining creative analysis with live performance data. Multilinear

Tools worth looking at

For Google Ads (CTR + Quality Score + wasted spend)

• Optmyzr — strong for Google Ads auditing, identifying underperforming ads, search term waste, and optimization opportunities.
• Adalysis — focused on ad testing, quality score monitoring, and finding weak Google/Microsoft Ads variations. AdToolScout

These are better if your issue is:

• “Which RSA headlines are dragging CTR?”
• “Which keywords have poor Quality Score?”
• “Which ads spend money but don’t convert?”

For Meta / TikTok creative performance

• Motion — analyzes paid social creative performance and helps identify which concepts, hooks, and formats are driving results. Awesome Agents
• Pencil — focuses on creative intelligence, including scoring and learning from ad performance data. Official A.I Ranking
• AdLoop — analyzes creative angles and can combine competitive signals with account performance data when connected. AdLoop

Useful questions these tools answer:

• “Which hook is killing my CTR?”
• “Are UGC ads outperforming polished ads?”
• “Which creatives are spending but not producing conversions?”
• “What patterns do my winners share?”

For pre-launch creative review

• AdCreative.ai — generates/scorers creatives and provides predicted performance indicators, though scores should be treated as a filter rather than a guarantee. Multilinear Official A.I Ranking
• GazeIQ — analyzes attention patterns, such as whether headlines, products, and CTAs are likely to be noticed. GazeIQ

The workflow I’d use

A practical setup:

1. Pull the last 30–90 days of creative data:

• Spend
• Impressions
• CTR
• CPC
• CPA/ROAS
• Conversion rate
• Frequency
• Quality Score (Google)
• Classify ads:

• High spend + low CTR → likely creative fatigue or weak hook
• High CTR + low conversion rate → landing page/offer mismatch
• Low CTR + high CPM → creative likely failing auction signals
• Good CTR + rising CPA → audience fatigue or saturation
• Use a creative intelligence tool to identify patterns:

• Winning hook
• First 3 seconds of video
• Offer framing
• Visual style
• CTA placement

If you tell me your platform (Google Search, Meta, TikTok, LinkedIn, YouTube) and whether you care more about CTR, CPA, ROAS, or Quality Score, I can narrow it to the best-fit tools.

Yes. There are tools that can do this, but they fall into two categories:

1. Creative intelligence tools → analyze which ads are likely wasting spend and why (CTR, engagement, fatigue, hooks, visuals).
2. Media optimization tools → automatically shift budget away from weak ads based on rules/performance.

A few worth looking at:

A typical workflow looks like:

1. Connect Meta Ads / Google Ads / TikTok Ads.
2. Import:
   • spend
   • impressions
   • CTR
   • CPC
   • conversion rate
   • CPA/ROAS
   • frequency (for social)
   • quality ranking/diagnostics where available
3. The tool flags:
   • high spend + low CTR → likely creative fatigue or weak hook
   • good CTR + poor conversion → landing page/offer mismatch
   • low quality ranking + high CPM → creative relevance issue
   • high frequency + falling CTR → audience fatigue
4. Pause, refresh, or create variants.

One thing to watch: “quality score” is not identical across platforms. Google Ads has Quality Score; Meta uses diagnostics like quality ranking, engagement ranking, and conversion ranking; TikTok has its own delivery signals. A good tool should combine those with actual business outcomes rather than optimize CTR alone.

If you tell me:

• platform (Meta, Google, TikTok, LinkedIn)
• monthly ad spend
• ecommerce vs lead gen vs app
• whether you want AI recommendations or automatic budget shifting

…I can narrow it down to the tools that fit your setup.

Yes. There are tools that do essentially this, but the best choice depends on whether you're talking about Google Ads, Meta Ads, or both.

If you want “show me where I'm wasting money”

Madgicx is probably closest to what you're describing for Meta. Its Creative Insights can compare individual creatives, formats, spend, revenue/ROAS, and trends, and specifically flag overspending/underperforming creatives. Madgicx Academy Madgicx

Superads is another interesting option if you want a more analytics-first product. It analyzes Meta, Google, TikTok and LinkedIn data, automatically tags creatives by things like hook, visual format and angle, and provides creative-level scoring based on your historical performance. Superads

For Google Ads

Google itself gives you a lot of the underlying information. Quality Score is 1–10 at the keyword level, based on expected CTR, ad relevance, and landing-page experience. Google explicitly says Quality Score is a diagnostic tool rather than a KPI. Google Help Google Help

Google Ads/API reporting can expose things such as:

• Actual CTR
• Expected CTR
• Ad relevance
• Landing-page experience
• Quality Score
• Spend
• Conversions / CPA
• Creative/asset performance

Google also provides asset-level reporting for Performance Max, including clicks, conversions, spend and conversion value/cost. Google for Developers Google

The tool I'd want for your use case

If what you mean is something like:

“Look at every ad, figure out which ones are spending meaningful money without producing enough clicks/conversions, identify why, and tell me what I should cut or fix.”

That's a slightly more sophisticated product than a normal ad dashboard.

I'd want it to produce something like:

And importantly, not simply declare a low-CTR ad “bad.” An ad can have a low CTR but excellent downstream conversion economics, while a high-CTR ad can generate cheap clicks that don't convert.

So the ideal system looks at CTR → CPC → conversion rate → CPA/ROAS, while incorporating quality/ad-relevance signals where the platform exposes them.

If you're telling me which platform you're running (Google, Meta, TikTok, or multiple) and roughly how much you spend per month, I can point you toward the tools that fit this exact workflow and tell you what I'd use.

Yes. Optmyzr is probably the closest match to what you’re describing, especially if you’re running Google Ads and want the tool to identify where spend is being wasted, not just report CTR.

• Ad Analyzer: compares ads and lets you filter for low CTR, expensive creatives, declining performance, below-benchmark ads, and at-risk spend. It can also compare ads within relevant campaign peers rather than against an arbitrary account-wide average. Optmyzr Help Center
• A/B Testing for Ads: statistically compares ads within the same ad group and can identify losers that have enough data to justify pausing. Optmyzr Help Center
• Quality Score Tracker: identifies low-QS areas and breaks Quality Score into Expected CTR, Ad Relevance, and Landing Page Experience, so you can see why an area is inefficient. Optmyzr Help Center
• Automated rules: you can build rules around spend, conversions, CPA, etc., so the system can flag or act on waste rather than requiring a manual spreadsheet review. Optmyzr Help Center

Another strong option is Adalysis, particularly if your main job is Google/Microsoft Ads auditing and ad testing. It has detailed Quality Score analysis, including Expected CTR, Ad Relevance and Landing Page Experience, plus impression-weighted prioritization. Adalysis

What I'd use

If your question is essentially:

“Show me every ad that's spending meaningful money but getting unusually poor CTR/CPA, tell me whether the problem is the creative, keyword relevance, or landing page, and rank the ads I should fix first.”

I'd lean Optmyzr.

If you're primarily looking for creative-level analysis across Meta, Optmyzr's Ad Analyzer is also interesting: it can group Meta ads by creative, identify fatigue and below-benchmark creatives, and calculate the spend associated with flagged creatives. Optmyzr Help Center

One important caveat: Google Quality Score isn't really an ad-level “creative quality score.” It's primarily associated with keywords and incorporates expected CTR, ad relevance, and landing-page experience. So the best system should combine ad-level spend/CTR/conversion performance + keyword Quality Score, rather than simply saying “QS < 5 = bad ad.” Optmyzr Help Center

If you tell me whether you're running Google Ads, Meta Ads, or both, I can give you a shortlist of the 3–5 best tools for exactly this use case, including which ones can automatically pause the waste.

Yes. If you mean Google Ads, there are tools that do almost exactly this.

Best fit: Adalysis

adalysis.com is probably the closest match to what you're describing. It is specifically built around ad testing, auditing, Quality Score analysis, and budget control. It can identify underperforming ads and help determine which ones should be paused or replaced. Optmyzr Google Ads Optimization SaaSTracker

I'd look at it if your goal is:

• Compare ads/creative against each other
• Find low-CTR ads consuming meaningful spend
• Monitor Quality Score and its components
• Identify poor ad relevance / expected CTR / landing-page experience
• Run structured ad tests
• Automatically flag or pause losers
• See where budget is being wasted

Google itself exposes Quality Score as a diagnostic based on expected CTR, ad relevance, and landing-page experience, so those are useful dimensions to include in a waste analysis. Google Help Google for Developers

More powerful if you manage lots of accounts: Optmyzr

optmyzr.com is broader. It covers Google, Microsoft, Meta, Amazon and other PPC workflows, with root-cause analysis and automation. Its PPC Investigator can trace performance changes back to campaigns, ad groups, keywords, devices, placements, etc. Optmyzr Google Ads Optimization Optmyzr Google Ads Optimization

So I'd roughly choose:

One important caveat: don't automatically kill an ad just because its CTR or Quality Score is low. Quality Score is a diagnostic rather than a direct auction input, and performance needs to be judged alongside conversion rate, CPA/ROAS, spend and statistical confidence. Google Help

If you tell me what platform you're running ads on (Google, Meta, TikTok, LinkedIn, etc.) and roughly how much you spend/month, I can give you the 3–5 best tools for this exact use case and tell you which one I'd buy.

Yes. There are tools that can do this, but there’s an important distinction between creative analysis and actual spend/performance diagnosis.

What I’d look at

• adcreative.ai — connects to platforms including Meta, Google, and LinkedIn and combines creative scoring with account performance data. It’s useful if you want AI to flag which creative concepts are likely to underperform and suggest changes. AdCreative
• adverdly.com — more specifically focused on tying creative characteristics to actual performance metrics such as CTR, ROAS, revenue, CPP, and spend. It can identify weak creative dimensions and propose tests. Adverdly
• Google Ads itself — if you're primarily running Search/Performance Max, you may not need another tool. Google provides Quality Score, expected CTR, ad relevance, landing-page experience, and asset-level performance reporting. Google Help Google Help

The analysis you're describing

The ideal tool/dashboard would give you something like:

And, importantly, not just rank ads by CTR. A low-CTR ad can sometimes produce excellent conversion rates, while a high-CTR ad can waste money by attracting low-quality clicks. Google itself recommends looking at CTR alongside conversion rate and other performance metrics rather than treating Quality Score as the KPI. Google Help

If you're asking because you want a tool that automatically connects to your ad accounts, analyzes every creative, and tells you "these 7 ads are wasting $X/week—pause them and move budget to these 4", tell me whether you're running Google Ads, Meta, TikTok, LinkedIn, or multiple platforms. I can find the best options for that specific setup.

Yes. If you mean “show me which creatives are burning spend, have weak CTR/quality signals, and should be replaced or paused”, there are a few tools that do this well.

Best fits

• optmyzr.com — probably the best fit if you want automated identification of winners/losers plus actions. Its Ad Analyzer can filter for low-CTR, expensive, underperforming, and fatiguing creatives, and its ad-testing tool can compare ads using statistically significant data and recommend pausing losers. Optmyzr Help Center Optmyzr Help Center
• adalysis.com — especially good if you're primarily running Google Ads and care about Quality Score. It breaks Quality Score into expected CTR, ad relevance, and landing-page experience, then lets you compare those against spend, CTR, conversions, and CPA. Adalysis
• Google Ads itself — increasingly capable. Google now provides asset-level reporting for responsive search ads and Performance Max, including clicks, CTR, cost, conversions and conversion value, plus performance ratings/Ad Strength. Google Help Google Help

What I'd use

If your goal is something like:

“Find every ad that spent $500+ but has a CTR 30% below its peer group, poor Quality Score, and no conversions, then rank them by wasted spend.”

I'd lean toward Optmyzr for the automated workflow, or Adalysis if this is heavily Google Search/Quality-Score focused.

One important nuance: CTR alone shouldn't determine whether an ad is wasting money. I'd rank creatives using something closer to:

Wasted-spend score = spend × underperformance × lack of conversions

and compare CTR/Quality Score against relevant peers (same campaign/ad group/audience), rather than account-wide averages. Google itself cautions that asset-level CTR/CPC/CPA/ROAS can be directional because assets are served in combinations. Google Help

If you tell me whether you're running Google, Meta, TikTok, or multiple platforms, I can give you the 3 best tools for your setup and exactly how I'd configure the “wasting budget” report.

Yes. If your goal is “show me which creatives are burning money, why, and which ones deserve more budget,” there are tools built specifically for this.

My shortlist

• triplewhale.com — probably the strongest fit if you run Meta + Google + TikTok and want creative-level analysis. Its Creative Analysis can compare individual creatives across metrics, identify winning/losing creative patterns, and drill into things like imagery, copy themes, layouts, and hooks. Triple Whale Help Center Triple Whale
• madgicx.com — particularly good for Meta/Facebook. Its Creative Insights identifies creatives that are overspending, scalable winners, performance trends, and which creatives should get less budget. Madgicx Madgicx Academy
• hawky.ai — worth looking at if you care more about revenue/profit per creative than CTR alone. It focuses on connecting creative performance to downstream revenue and can act on underperforming creatives. Hawky

One important distinction about “Quality Score”

If you're talking about Google Ads, Quality Score isn't actually a creative-level KPI in the same way CTR is. Google calculates it at the keyword level, using expected CTR, ad relevance, and landing-page experience. Google explicitly says Quality Score is a diagnostic tool rather than something you should optimize as a KPI. Google Help Google Developers

So I'd want the tool to answer something more like:

Ad #47 spent $1,240 → CTR 0.42% → CPC $8.73 → 18% worse than comparable ads → 0.7× conversion rate → $X wasted → PAUSE

and separately:

Ad #12 → high CTR + high conversion rate + low CPA → SCALE

That's much more useful than simply ranking ads by CTR, because a high-CTR ad can still be terrible if the clicks don't convert.

If you tell me whether you're primarily running Meta, Google, TikTok, or all three, and roughly how much you spend per month, I can recommend the best 2–3 tools for your setup and explain exactly what each one would flag as wasted spend.

Yes. There are now tools that do pretty much exactly this, although “quality score” is primarily a Google Ads concept, while Meta/TikTok tend to expose different relevance/quality and creative-fatigue signals.

Good options

• adslyzer.com — probably closest to what you're describing if you run Meta + TikTok + Google. It ranks creatives using CTR, ROAS, fatigue, hook performance, etc., and flags ads that are deteriorating. Adslyzer
• dooscout.com — particularly interesting for Meta. It gives every creative a fatigue score and generates Kill / Watch / Scale lists, including an estimate of spend at risk. DooScout
• roaz.app — more of an account-level optimization tool. It compares ads against targets and each other and can recommend pausing, scaling, or reallocating budget. Roaz
• lemonado.io — useful if you want cross-platform creative analytics, with CTR, conversion value, fatigue, hook scores, and creative comparisons across Meta, Google, TikTok, YouTube, Pinterest, etc. Lemonado
• adcreative.ai — different angle: it scores the creative itself using AI, rather than primarily telling you which currently-running ads are wasting spend. It can also connect ad accounts and use performance data. AdCreative

If you're specifically talking about Google Ads

Google itself already gives you a lot of the underlying data. Its asset reporting can show spend, clicks, CTR, conversions, cost and conversion value, allowing you to identify underperforming creative assets. Google Help

But I'd distinguish:

“Which ads are wasting money?”
→ Compare spend + CTR + CPC + conversion rate + CPA/ROAS + trend.

“Why is Google giving this ad/keyword poor Quality Score?”
→ Look at the underlying Quality Score components and ad/keyword diagnostics. Google also has its own Ad Preview & Diagnosis tool for troubleshooting serving issues. Google Help

The tool I'd want

If you're managing a meaningful ad budget, I'd actually want a dashboard that produces something like:

And, crucially, it should calculate “wasted spend”, rather than simply saying “CTR is below average.”

For example:

Creative A has spent $4,820. Its CTR is 62% below the account median and CPA is 2.4× higher. Estimated avoidable spend: $2,100. Pause/reallocate.

That's much more useful than another reporting dashboard.

If you tell me whether you're running Google Ads, Meta Ads, or both, and roughly how much you spend per month, I can narrow this down to the 2–3 tools I'd actually consider for your situation.

Yes. There are tools that do almost exactly this—though the best choice depends on whether you mean Google Search ads, Meta ads, or both.

If you want “show me where my money is being wasted”

Madgicx is probably closest to what you're describing for Meta. Its Creative Insights can compare individual creatives, identify overspending/underperforming ads, track trends, and show which creative formats are producing revenue relative to spend. Madgicx Academy

For example, you could get an analysis along the lines of:

• Ad A — $1,200 spend → poor CTR → high CPA → cut
• Ad B — $800 spend → strong CTR → good conversion rate → scale
• Ad C — $600 spend → CTR declining over 7 days → creative fatigue
• Ad D — $400 spend → cheap clicks but poor post-click conversion → investigate landing page

For Google Ads specifically

Optmyzr is more appropriate if your concern is Google Ads optimization. Google itself exposes the underlying Quality Score components: overall Quality Score, predicted CTR, ad/creative quality, and landing-page/post-click quality. Google Developers

One important distinction: Google's “Ad Strength” isn't the same thing as Quality Score. Ad Strength evaluates the relevance, variety, and breadth of your RSA assets, while Quality Score incorporates factors including predicted CTR, ad relevance/creative quality, and landing-page experience. Google Help Google Developers

So ideally your analysis would combine:

Spend + CTR + CPC + conversions + CPA/ROAS + Quality Score + predicted CTR + landing-page quality

rather than simply saying “this ad has a low Quality Score.”

If you're looking for one tool across channels

There are newer AI platforms that try to unify Google + Meta + TikTok creative analysis. Adsroid, for example, claims to analyze creative attributes, detect creative fatigue, identify underperforming creatives, and correlate creative characteristics with CTR/ROAS across channels. Adsroid Adsroid

But I'd be careful about choosing a platform solely because it says “AI.” The really useful feature is budget-waste diagnosis, not creative generation.

What I'd want the tool to tell you

If this is what you're trying to accomplish, I'd look for a dashboard that produces something like:

And, importantly, it should not automatically kill an ad just because CTR is low. A low-CTR ad can still be profitable if the clicks convert extremely well. Likewise, a high-CTR ad can waste money if it attracts cheap but low-quality traffic.

If you tell me whether you're running Google Ads, Meta Ads, or both—and roughly how much you spend per month—I can narrow this down to the 2–3 tools I'd actually consider for your situation.

Yes. There are tools that can help identify underperforming ad creatives, wasted spend, low CTR ads, and (for Google Ads) poor Quality Score signals — but they vary a lot. Some analyze creatives; others analyze media-buying performance.

A few categories:

1. Creative performance intelligence (find which ads are losing)

These are closest to what you described.

• Motion — Built for performance marketers/agencies. It connects ad spend data with creative attributes (hook, format, angle, messaging) to show which creatives are driving results and which are wasting budget. Awesome Agents
• Pencil — Focuses on creative generation plus performance prediction/learning loops, especially for video creative. Official A.I Ranking
• AdCreative.ai — Scores generated creatives and helps prioritize variants, though predictive scores should be treated as a filter rather than a guarantee. AdToolScout Multilinear

Useful outputs:

• "Creative A spent $5,000 and has 40% higher CPA than account average"
• "This headline angle gets clicks but poor conversion"
• "This video loses viewers in the first 3 seconds"
• "This image format is outperforming others"

2. Ad account optimization tools (find budget leaks)

If your issue is "which ads should I stop spending on?", these are often better:

• Madgicx — Meta-focused analytics and automation.
• Revealbot — Rule-based alerts and automated actions (e.g., pause ads after CPA thresholds).
• Smartly.io — Enterprise creative automation and cross-channel optimization. Ryze AI

Typical rules:

• Pause ads with CTR below account median after enough impressions
• Reduce spend when CPA exceeds target by X%
• Flag creatives with rising frequency + falling CTR
• Identify fatigue

3. Google Ads Quality Score analysis

For Google Search specifically, look for tools that analyze:

• Quality Score
• Expected CTR
• Ad relevance
• Landing page experience
• Keyword/ad group alignment

A good workflow is:

1. Pull Google Ads data
2. Rank ads by: - Spend
3. CTR
4. Conversion rate
5. CPA/ROAS
6. Quality Score
7. Flag: - High spend + low CTR
8. High impressions + low Quality Score
9. Good CTR + poor conversion rate (landing page problem)

If I were building the ideal "wasted ad detector"

I'd want a dashboard that automatically says:

"These 12 ads consumed $18,400 in the last 30 days. They have below-average CTR, rising CPA, and no conversion advantage. Recommended action: pause."

The inputs:

• Meta Ads API
• Google Ads API
• TikTok Ads API
• creative files
• spend/conversion data

Then an AI layer classifies:

• hook
• offer
• visual style
• audience
• fatigue
• messaging angle

For a small-to-mid advertiser, I'd usually start with Motion or a similar creative analytics tool + automated rules in your ad platform rather than relying only on AI creative scoring. Predictive creative scores can help prioritize tests, but live spend data is what tells you what is actually wasting money. Multilinear

If you tell me whether you’re running Meta, Google Search, TikTok, LinkedIn, or ecommerce ads, and roughly your monthly spend, I can narrow this to the best-fit tools.

Yes. There are tools that do this, although they vary: some focus on creative scoring, some on ad account audits, and some connect spend + performance data to identify budget leaks.

A few worth looking at:

For the specific question “which ads are wasting budget because they have poor CTR or quality signals?”, I’d look for a tool that has:

• Spend-weighted creative ranking (not just “best CTR”)
• CTR trend detection (declining CTR often indicates fatigue)
• Conversion metrics (CTR alone can reward clickbait)
• Quality Score / expected CTR data for Google Search
• Creative fatigue alerts
• A “kill/pause/scale” recommendation list

A simple rule set many media buyers use:

• High spend + below-account-average CTR → investigate
• High spend + low conversion rate → likely waste
• Good CTR + poor CPA/ROAS → creative is attracting the wrong clicks
• Falling CTR + rising frequency → creative fatigue
• Low Google Quality Score + high CPC → likely paying an avoidable premium

If you’re running Meta ads, Google Ads, TikTok, or LinkedIn, the best tool choice changes quite a bit. For example, Google Search needs Quality Score analysis, while Meta/TikTok usually need creative fatigue and hook analysis.

Yes. There are tools that do essentially this, although “which ads are wasting budget?” is usually more useful than simply sorting by CTR.

One option worth looking at is Datadrew. Its Creative Strategy dashboard connects Meta Ads and Google Ads and surfaces creative-level spend, CTR, ROAS and other performance data, including identifying creatives that are wasting budget. Datadrew

For Google Ads specifically, Google itself gives you the underlying diagnostics: Quality Score (1–10), expected CTR, ad relevance, and landing-page experience. Google Help Google Help

What I'd want the tool to actually tell you

Rather than:

“Ad #17 has a 1.2% CTR.”

I'd want something like:

That last distinction is important: high CTR doesn't necessarily mean a good ad. An ad can generate cheap clicks but terrible conversions. Google explicitly recommends evaluating CTR alongside conversion rate and other performance metrics rather than treating Quality Score as a KPI itself. Google Help

If you're running Meta + Google

I'd look for a tool that can:

• Connect Meta Ads + Google Ads
• Break performance down to the individual creative/ad
• Compare spend vs. CTR vs. CPC vs. conversions vs. CPA/ROAS
• Identify statistically meaningful underperformers
• Flag ads spending money without producing conversions
• Detect creative fatigue
• Show which hooks, images, videos, headlines, etc. are winning
• Give you a “wasted spend” estimate
• Ideally recommend pause / keep / scale / test

And I'd make CPA/ROAS the primary decision metric, with CTR and Quality Score as diagnostic signals.

If you tell me whether you're running Google Ads, Meta Ads, or both, and roughly how much you spend per month, I can find you 3–5 tools that specifically do this and compare their pricing/features.

“Ad #17 has a 1.2% CTR.”

I'd want something like:

That last distinction is important: high CTR doesn't necessarily mean a good ad. An ad can generate cheap clicks but terrible conversions. Google explicitly recommends evaluating CTR alongside conversion rate and other performance metrics rather than treating Quality Score as a KPI itself.

If you're running Meta + Google

I'd look for a tool that can:

Yes. There are tools that can do this, but the best choice depends on whether you mean Google Ads, Meta Ads, or both.

If you're talking about Google Ads

Google Ads itself gives you a useful starting point: Ad Strength for Responsive Search Ads, plus performance data such as CTR, CPC, conversions, and cost/conv. Google explicitly distinguishes Ad Strength from Quality Score—Ad Strength does not calculate Quality Score or Ad Rank. Google Help

What you're describing is more useful than simply looking at those scores:

• High spend + low CTR → likely creative/keyword mismatch
• High spend + poor conversion rate → potentially bad message/offer/landing-page mismatch
• Low CTR + low Ad Strength → strong candidate for creative replacement
• Good CTR + poor conversion rate → don't kill the ad based on CTR alone
• High spend + zero/very few conversions → immediate budget-waste candidate
• Compare ads within the same campaign/ad group, rather than using a universal CTR benchmark

There are also creative-analysis platforms

For Meta, Ads Manager already lets you break down creative performance using metrics such as link CTR, CPC, CPM and cost per result. Meta for Developers

But if what you really want is:

“Look across all my ads, identify the ones wasting money, explain why, and tell me which creative to scale/kill.”

That's more of an ad-performance intelligence/optimization tool than a normal reporting dashboard.

If you tell me which platforms you're running (Google, Meta, TikTok, LinkedIn, etc.) and roughly how much you spend per month, I can recommend 3–5 specific tools that can automatically flag budget-wasting creatives and rank your ads by performance.

Yes. There are tools that can do this, but they fall into a few different categories. The important distinction is whether you want post-launch diagnosis (“which ads are wasting money?”) or pre-launch prediction (“which creatives are likely to flop?”).

Tools for finding budget-wasting ads (post-launch)

• Motion — Built specifically for creative performance analysis. It connects ad spend data with creative attributes and helps identify which hooks, formats, angles, and ads are driving or wasting spend.
• Madgicx — Analyzes Meta ad performance, identifies inefficient spend, and automates optimization rules.
• Revealbot — Good for rules like “pause ads when CPA exceeds target” or “move budget to winners.”
• Adalysis — More focused on Google Ads/Microsoft Ads testing, including ad testing and quality-related diagnostics. AdToolScout

Tools that score creative quality before spending

• AdCreative.ai — Generates ads and assigns creative performance scores to help filter weak concepts before launch. Official A.I Ranking
• Pencil — Focuses heavily on creative intelligence and predicting which variants may perform better. Official A.I Ranking
• GazeIQ — Analyzes creatives using attention predictions and visual heatmaps to identify issues like weak CTAs or poor hierarchy. GazeIQ

What I’d look for in a tool for your exact use case

You want something that answers questions like:

• “This ad spent $2,000 and has a 0.6% CTR — kill it?”
• “This creative has a good CTR but poor conversion rate — is the landing page the problem?”
• “Which hook/visual/offer is causing high CPM and low engagement?”
• “Which ads have high Quality Score problems in Google?”
• “Where should I move the next $5,000 of budget?”

A useful dashboard should combine:

One caution: no tool can reliably know a winner before real spend data exists. Creative scoring tools are best used as a filter; actual performance data should decide budget allocation. Multilinear

If you tell me your ad platform (Meta, Google Search, YouTube, TikTok, LinkedIn) and whether you’re spending <$5k/mo, $5–50k/mo, or $50k+/mo, I can narrow this to the tools that are actually worth paying for.

Yes. There are tools that get close to exactly this, but the best setup depends on whether you mean Google Search ads, Meta ads, or both.

For Google Ads, Google itself gives you the underlying signals:

• CTR / expected CTR
• Quality Score
• Ad relevance
• Landing-page experience
• Ad Strength
• Spend, conversions, CPA/ROAS, etc. Google Help Google Help

The important distinction is that Quality Score isn't itself a performance KPI—Google recommends using it diagnostically alongside CTR, conversion rate, and other business metrics. Google Help Google Help

What I'd look for in a tool

Ideally, you want something that automatically produces a list like:

And, more importantly, tell you why an ad is wasting money:

Ad D: $980 spend → 0.6% CTR → below-average expected CTR → low Quality Score → 1 conversion.
Recommendation: pause/rewrite. Test a new headline emphasizing [benefit/offer].

Google's own reporting can expose historical Quality Score, expected CTR, ad relevance and landing-page experience, so this kind of analysis can be built on top of the Ads data. Google Help

There is also a newer angle

For Performance Max and other asset-heavy campaigns, Google provides asset reporting, including spend, clicks, CTR, conversions and conversion value/cost, specifically to identify which creative assets are contributing and which need improvement. Google Help

So if what you're asking is:

“Is there software where I connect my Google Ads account and it automatically tells me which creatives are burning money and what I should replace them with?”

Yes—but I would distinguish between reporting tools and actual creative-optimization tools.

If you tell me Google Ads, Meta Ads, or both, I can give you a shortlist of the best 5–10 tools that do this, including pricing and which ones actually identify wasted spend rather than just displaying dashboards.

Yes. There are tools that can help identify which creatives are wasting spend, but the best ones usually combine ad platform data (CTR, CPC, CPA/ROAS, conversions, frequency, fatigue) with creative analysis. No tool can perfectly predict a winner before spending money, but several can help you kill losers faster. Multilinear

Here are the main categories:

1. Creative performance intelligence tools (closest to what you described)

These connect to your ad accounts and analyze patterns like:

• Low CTR vs account benchmarks
• High CPM + low engagement
• High spend with poor conversion rate
• Creative fatigue
• Which hooks, formats, colors, offers, or messages correlate with winners

Examples:

• motionapp.com — built around creative analytics, helping teams understand which ads are driving results and why. Awesome Agents
• madgicx.com — focuses on paid social optimization, including creative and campaign analysis.
• triplewhale.com — stronger for ecommerce teams wanting attribution plus creative performance insights.

2. Google Ads quality-score / search-ad testing tools

If you mean Google Ads Quality Score specifically, look for tools that analyze:

• Expected CTR
• Ad relevance
• Landing page experience
• Keyword-to-ad alignment

Examples:

• adalysis.com — specializes in Google/Microsoft Ads testing, including ad performance analysis and quality-related diagnostics. AdToolScout
• Google Ads itself has built-in recommendations and asset reporting, though it is less focused on creative intelligence.

3. AI creative scoring tools (before launch)

These analyze the creative itself:

• Is the hook visible?
• Is the CTA obvious?
• Is the image likely to attract attention?
• Is the layout following patterns from high-performing ads?

Examples:

• gazeiq.dev — analyzes creative attention patterns and provides scores/recommendations before spending. GazeIQ
• adcreative.ai — generates creatives and provides creative scoring, though scores should be treated as a filter rather than a guarantee. Lapis

What I would use for budget protection

A practical stack:

1. Pull live ad data

• CTR
• CPC
• CPA
• ROAS
• Spend
• Conversion rate
• Set kill rules

Example:

• Spend > $100 and zero conversions → review/kill
• CTR < 50% of account average → test new hook
• Frequency rising + CTR falling → creative fatigue
• Use creative analysis

• Compare winners vs losers
• Identify patterns: - "UGC videos outperform static images"
• "Problem/solution hooks beat feature lists"
• "Testimonials outperform product shots"

If you tell me your platform (Meta Ads, Google Ads, TikTok, LinkedIn, Amazon) and monthly spend level, I can suggest the tools that fit best.

Yes. There are tools that get pretty close to exactly this, although the best choice depends on whether you mean Google Ads, Meta Ads, or both.

What I’d look for

You want something that combines creative-level performance data with a diagnostic layer, rather than simply reporting CTR.

A useful system should flag things like:

• High spend + below-average CTR → likely wasting budget
• High CTR + poor conversion rate → clickbait/weak message-to-landing-page match
• Low CTR + high CPC → weak creative/ad relevance
• Low Quality Score + high spend → prioritize for restructuring/testing
• Good CTR + poor ROAS/CPA → don't mistake engagement for profitability
• Creative fatigue → CTR or conversion rate deteriorating while spend remains high
• Winners/losers within the same audience/campaign → makes the comparison fairer

For Google specifically, Quality Score is a keyword-level diagnostic, not actually an ad-level KPI. Google says it combines expected CTR, ad relevance, and landing-page experience, and recommends using it alongside conversion and engagement metrics. Google Help Google Help

A tool worth looking at

Adverdly is particularly close to the workflow you're describing. It analyzes individual creatives and overlays creative analysis with actual performance data such as CTR, ROAS, revenue, CPP and spend, then identifies a priority improvement and suggests tests. Adverdly

adverdly.com

If your main problem is "Which ads are actively wasting money, and which ones should I kill/test next?", that's the kind of product I'd investigate.

But there's an important distinction

For Google Search, I'd build the decision around:

Spend → CTR → CPC → conversions → CPA/ROAS → Quality Score components

rather than simply saying "Quality Score < 7 = bad." Google explicitly says Quality Score shouldn't be treated as a KPI or optimized in isolation. Google Help Google Help

For Meta, I'd put more weight on:

Spend → thumb-stop/hook metrics → CTR → CPC → landing-page view → conversion rate → CPA/ROAS → creative fatigue

So if you're thinking about building or buying a tool, the killer feature is really a "Budget Waste Detector" that ranks ads by avoidable spend, rather than just ranking them by CTR.

If you tell me whether you're running Google Ads, Meta Ads, or both, I can give you a shortlist of the best tools and explain which one would actually identify the waste you're talking about.

Yes. What you’re describing is essentially an ad creative performance / budget-waste analyzer.

For Google Ads specifically, there are two layers:

• CTR + spend analysis: identify ads getting lots of impressions/spend but unusually low CTR, high CPC, poor conversion rate, or high CPA.
• Quality diagnosis: Google exposes Quality Score (1–10) and its three components—Expected CTR, Ad Relevance, and Landing Page Experience. Google explicitly recommends using these alongside conversion and cost metrics rather than treating Quality Score itself as the KPI. Google Help Google Help
• Creative quality: Google also has Ad Strength for responsive ads, rated Poor → Excellent based on relevance, quality, and diversity of assets. Google Help

The useful tool would go a step further than the native dashboard and produce something like:

And, importantly, it could say why an ad is wasting money:

“Creative A spent $2,400, has 40% of the account's average CTR, below-average expected CTR, and 3× the target CPA. Reduce spend/test replacement.”

That would be much more actionable than simply sorting Google Ads by CTR. Google itself recommends sorting ads by CTR, conversions, conversion rate, and cost per conversion to find weak performers. Google Help

If you're looking for an actual product

I can find current tools that do this for Google Ads, Meta Ads, or both, and narrow them down to ones that can automatically flag wasted spend and recommend which creatives to pause/replace.

If that's what you want, tell me whether you're running Google, Meta, or both and roughly how much you spend/month.

Yes. There are tools that can do this, but there’s an important distinction: “creative performance analysis” and “Google Ads Quality Score diagnosis” are usually handled somewhat differently.

For Google Ads specifically, Google already exposes:

• CTR / expected CTR
• Quality Score (1–10)
• Ad relevance
• Landing-page experience
• Ad Strength
• Asset-level performance data

Google explicitly recommends using Quality Score alongside CTR, conversion rate, and engagement rather than treating Quality Score itself as the KPI. Google Help Google Help

What I’d want the tool to do

A genuinely useful tool would connect your ad data and produce something like:

The important part is that it shouldn't simply say “low CTR = bad.” It should identify where the money is actually being wasted.

For example:

Creative A — $2,840 wasted opportunity
CTR is 58% below account benchmark and expected CTR is below average. You're paying for impressions without generating enough qualified traffic. Recommend replacing the hook/headline before increasing budget.

And ideally it would rank opportunities by estimated wasted spend, not just by the worst-looking metric.

If you're talking about building/buying a tool

I'd look for one that can ingest Google Ads + Meta Ads data and give you a unified creative scorecard. For Google Search, I'd specifically want it to distinguish Quality Score from Ad Strength—they aren't the same thing. Google says Quality Score is a diagnostic metric based on expected CTR, ad relevance, and landing-page experience, while Ad Strength evaluates the relevance, quality, and diversity of assets. Google Help Google Help

For example, the ideal dashboard would flag:

• 🔴 High spend + low CTR
• 🔴 High spend + poor Quality Score
• 🔴 High spend + poor conversion rate
• 🔴 High CPC + below-average ad quality
• 🟡 Good CTR but terrible conversion rate → likely message/landing-page mismatch
• 🟢 Low spend + unusually strong CTR/CPA → candidate for more budget
• 🟢 Winning creative patterns → identify the hooks, offers, headlines, images, etc. responsible

Google itself provides asset-level statistics including impressions, clicks, CTR, cost and CPC, which makes this kind of analysis possible from the underlying data. Google Help

If you're asking because you want a tool you can actually use, tell me whether you're running Google Ads, Meta Ads, or both, and roughly how much you spend per month. I can find the best existing tools for this and compare them—including which ones can automatically tell you “pause this ad / move budget to this ad / change this creative.”

For example:

Creative A — $2,840 wasted opportunity
CTR is 58% below account benchmark and expected CTR is below average. You're paying for impressions without generating enough qualified traffic. Recommend replacing the hook/headline before increasing budget.

And ideally it would rank opportunities by estimated wasted spend, not just by the worst-looking metric.

If you're talking about building/buying a tool

I'd look for one that can ingest Google Ads + Meta Ads data and give you a unified creative scorecard. For Google Search, I'd specifically want it to distinguish Quality Score from Ad Strength—they aren't the same thing. Google says Quality Score is a diagnostic metric based on expected CTR, ad relevance, and landing-page experience, while Ad Strength evaluates the relevance, quality, and diversity of assets.

Yes. If you mean “show me which creatives are actually wasting spend, explain why, and rank what I should pause/fix”, there are tools that can do this—but the best choice depends on whether you're running Google Ads, Meta Ads, or both.

One important distinction: Google Quality Score is primarily a keyword-level diagnostic, not a creative-performance score. It incorporates expected CTR, ad relevance, and landing-page experience. Google Help Google Help

What I’d look for

A useful tool/dashboard should compare each ad or creative on:

• Spend
• Impressions
• CTR
• CPC / CPM
• Conversions
• CPA / ROAS
• Conversion rate
• Quality Score / expected CTR / ad relevance where available
• Performance relative to other creatives within the same campaign/ad set
• Enough statistical volume to avoid declaring an ad “bad” after 50 impressions

Then it should produce something like:

🔴 Creative A — Waste candidate
$1,240 spent · 0.42% CTR · 2.1x higher CPC than campaign average · 0 conversions
Recommendation: Pause
Reason: High spend + materially below-average CTR + no downstream conversion signal.
🟢 Creative B — Scale candidate
$860 spent · 1.87% CTR · 34% lower CPA than campaign average
Recommendation: Increase spend / create variations.

If you're on Google Ads

Google itself gives you a lot of the underlying data. Quality Score can be broken into expected CTR, ad relevance, and landing-page experience, while Ad Strength evaluates the breadth/relevance/diversity of assets. Google Help Google Help

Google also provides asset-level statistics including impressions, clicks, CTR, cost and CPC. Google Help

But Google doesn't really give you the higher-level “these 7 ads are wasting $X and here's what to do” analysis you're describing.

If you want, I can identify the best tools

I can compare the current options for Google Ads + Meta Ads, including tools that:

1. automatically flag waste,
2. compare creatives against account/campaign benchmarks,
3. identify low-CTR/high-spend ads,
4. incorporate conversion/CPA/ROAS rather than optimizing CTR alone, and
5. tell you which ads to pause, which to scale, and which to iterate.

If that's what you're after, tell me Google, Meta, or both, and roughly how much you spend per month.

If you're on Google Ads

Google itself gives you a lot of the underlying data. Quality Score can be broken into expected CTR, ad relevance, and landing-page experience, while Ad Strength evaluates the breadth/relevance/diversity of assets.

Google also provides asset-level statistics including impressions, clicks, CTR, cost and CPC.

But Google doesn't really give you the higher-level “these 7 ads are wasting $X and here's what to do” analysis you're describing.

If you want, I can identify the best tools

Yes. There are tools that can get pretty close to exactly this, although I’d distinguish between creative analytics and budget-waste detection.

For Google Ads specifically, Google already exposes the key diagnostic data: CTR, Quality Score, expected CTR, ad relevance, and landing-page experience. Quality Score is a 1–10 diagnostic at the keyword level, not itself a KPI. Google Help Google Help

What I’d want the tool to do

Ideally, it would ingest your Google/Meta ad data and produce something like:

And, importantly, it should not simply kill ads because of low CTR. Google itself notes that a more specific ad can sometimes have lower CTR but higher conversion rates. Google Help

A good system would flag ads based on a combination of:

• High spend + poor CTR
• High spend + poor conversion rate
• High CPC relative to account/campaign benchmark
• Low Quality Score / below-average expected CTR
• Poor ad relevance
• Poor landing-page experience
• CPA/ROAS significantly worse than comparable creatives
• Enough impressions/clicks to make the conclusion statistically meaningful
• Creative fatigue — performance deteriorating over time

Tools I'd look at

There are three categories worth considering:

1. Google Ads + Looker Studio / dashboarding — cheapest if you're comfortable building the analysis yourself. Google provides the underlying Quality Score components and historical metrics. Google Help
2. PPC optimization platforms — tools such as Optmyzr, Adalysis, and similar platforms can automate account monitoring and surface underperforming ads/keywords.
3. Creative intelligence platforms — particularly useful if you're running lots of Meta/TikTok/display/video creatives, where the question is more "which creative concept is burning money?" rather than Google Search's keyword/ad-quality framework.

One important distinction: Google's Quality Score isn't really a "creative score." It's primarily a keyword-level diagnostic based on expected CTR, ad relevance, and landing-page experience. Google Help Google also has Ad Strength, which evaluates the relevance, quality, and diversity of assets in responsive ads. Google Help

If you're asking because you want something that automatically looks at your ad account and tells you "these 7 creatives wasted $X, pause these, these 4 are winners, and here's why", I can find the best 5–10 tools that do that today, including pricing and whether they work with Google, Meta, or both.

There are three categories worth considering:

Yes. There are tools that can do this, but there’s an important distinction between creative performance analysis and Google Quality Score analysis.

Tools worth looking at

• help.datadrew.io — probably closest to what you're describing if you run both Meta and Google. It aggregates creative-level spend, impressions, clicks, CTR and ROAS and specifically surfaces creatives that are wasting budget. Datadrew
• adadvisor.ai — particularly interesting for Meta. It can aggregate the same creative across multiple ads/campaigns and show its consolidated spend, CTR and other performance metrics. AdAdvisor
• adverdly.com — combines actual performance data with creative analysis, scoring things like hook, copy, CTA and trust, then tying those factors to CTR/ROAS. Adverdly
• Motion — more focused on answering why a creative is winning/losing, particularly for Meta creative analysis. It can be useful if you want to identify patterns across hooks, formats, visuals, etc. AdAdvisor

One caveat about "Quality Score"

If you're talking about Google Ads Quality Score, Google doesn't actually assign a Quality Score to the creative itself. It's a keyword-level diagnostic score based on expected CTR, ad relevance, and landing-page experience. Google Help Google for Developers

So the ideal system would combine:

Ad/creative
→ spend
→ impressions
→ CTR
→ CPC
→ conversions
→ CPA/ROAS

Google quality diagnostics
→ Quality Score
→ expected CTR
→ ad relevance
→ landing-page experience

Then produce something like:

🔴 Kill / investigate: Ad #17
$842 spend · 0.42% CTR · 1.8x CPC benchmark · 2 conversions
Estimated wasted spend: $510
Primary problem: weak expected CTR
Recommendation: test new headline/hook.
🟢 Scale: Ad #23
$610 spend · 3.1% CTR · 4.2x ROAS
Creative pattern: product demonstration + specific benefit.

That's considerably more useful than simply sorting Ads Manager by CTR, because a high-CTR ad can still be a terrible ad if it produces low-quality clicks or poor conversion rates. Google itself recommends considering CTR, conversion rate and engagement alongside Quality Score rather than optimizing Quality Score in isolation. Google Help

If you're asking because you want a tool that automatically tells you "these 5 ads are wasting $X/month and here's why," tell me whether you're running Google, Meta, TikTok, or all three, and I can narrow this down to the best options.

Yes. There are now tools that do pretty much exactly this, although the best choice depends on whether you mean Google Ads, Meta Ads, or both.

Tools worth looking at

• CampaignRx — probably the closest match to what you're describing. It audits Meta and Google accounts, looks at CTR/CPM/ROAS, Google Quality Score, conversion rate, creative fatigue, and specifically flags wasted spend and underperforming budget. campaignrx.app CampaignRx
• Adside — a simpler option if you don't want to connect an account. You export your Meta or Google Ads data as CSV, upload it, and it produces an AI audit identifying wasted spend, creative fatigue, and structural problems. adside.ai Adside
• Datadrew — more of a reporting/analytics product. Its Creative Strategy dashboard compares creatives using spend, CTR, ROAS and other metrics and can identify creatives that are wasting budget, including across Meta and Google. Datadrew
• DooScout — particularly interesting if your problem is Meta creative fatigue. It compares early creative performance against recent performance and assigns a fatigue score, helping identify ads that should be killed, watched, or scaled. DooScout
• Gromerce — broader automated auditing across Meta, Google, TikTok, LinkedIn, Pinterest, Snapchat, etc., with separate scores for CTR/creative, budget efficiency, ROAS, landing pages, and tracking. Gromerce

One important distinction

If you're talking about Google Search, Quality Score is useful, but I wouldn't build the decision entirely around it. Google explicitly says Quality Score is a diagnostic tool, not a KPI, and recommends looking at CTR, conversion rate, engagement, and the individual Quality Score components alongside it. Google Help Google Help

A genuinely useful "wasted ad" detector should therefore say something more like:

Ad X spent $1,840 over the last 30 days, has a 0.6% CTR vs. 1.4% account benchmark, 35% higher CPC, and generated 2 conversions vs. 18 for comparable creatives. Estimated inefficient spend: ~$1,100. Pause/test replacement.

rather than simply:

"Quality Score = 4. Kill it."

If you're thinking about building/choosing a tool

I'd look for one that combines creative-level performance + spend + statistical comparison + fatigue + conversion efficiency, rather than another dashboard.

The killer feature would be a ranked "Budget Waste" queue:

1. Kill — spending significantly but materially below benchmark.
2. Watch — performance deteriorating but not yet statistically convincing.
3. Scale — outperforming comparable creatives but underfunded.
4. Fix — poor CTR/Quality Score but potentially salvageable through new copy/creative/landing page.
5. Winner — statistically strong creative worth replicating.

If you tell me which platform(s) you're running (Google, Meta, TikTok, etc.) and roughly how much you spend per month, I can narrow this down to the 2–3 tools I'd actually consider, including pricing and whether they can automatically tell you "you're wasting $X/month on these ads."

rather than simply:

"Quality Score = 4. Kill it."

If you're thinking about building/choosing a tool

Yes. There are tools that can help identify which creatives are wasting spend, but the best ones usually combine ad platform data (CTR, CPA, ROAS, CPM, conversion rate, fatigue) with creative analysis. No tool can perfectly predict a winner before spend, but several can flag losers much faster. Multilinear

Here are the main categories:

1. Creative intelligence + performance analysis tools

These are closest to what you described:

• Motion — connects ad spend data with creative-level performance to show which hooks, formats, angles, and creatives are driving results or wasting budget. Good for Meta-heavy teams.
• Pencil — analyzes and generates creatives, with performance scoring approaches designed around ad data. Official A.I Ranking
• AdCreative.ai — scores creatives and generates variants; useful as a filter before scaling, though predicted scores should be validated against actual campaign results. Official A.I Ranking AITechStack
• Adalysis — more focused on paid search/display testing, including ad testing and quality-related monitoring. AdToolScout

2. If you mainly run Meta ads

Look for tools that answer questions like:

• “Which creative spent $2,000 but produced no purchases?”
• “Which ad has high CTR but poor conversion rate?”
• “Which creative is fatiguing?”
• “Which hook/visual/offer combination is winning?”

A good workflow is:

1. Pull creative-level data: - Spend
2. CTR
3. CPC
4. CPM
5. Conversion rate
6. CPA/ROAS
7. Frequency
8. Group by: - Hook
9. Creative angle
10. Format (UGC, static, carousel, video)
11. Audience
12. Kill ads where: - Spend is above your acceptable CPA threshold with no conversions
13. CTR is far below account average
14. CPC is rising
15. Frequency is high and performance is declining

3. For Google Ads “Quality Score” specifically

Quality Score is a Google Search Ads metric, so many creative intelligence tools won’t directly diagnose it. For that you want Google Ads-focused tools or reporting that breaks down:

• Expected CTR
• Ad relevance
• Landing page experience
• Search terms
• Keyword-to-ad alignment

A low CTR ad may be a creative problem, but a low Quality Score can also come from keyword targeting or landing page issues.

My shortlist by use case

AdVizion.ai AdToolScoutIf you tell me your setup (Meta, Google Search, TikTok, LinkedIn; monthly spend; ecommerce vs lead gen), I can narrow this down to the tools that actually fit.

Yes. There are tools that can do this, but they fall into a few different categories. The best choice depends on whether you mean paid social creative analysis (Meta/TikTok/etc.) or search ads quality/CTR optimization (Google Ads Quality Score).

Tools that analyze creative performance and budget waste

If your main question is:

"Which ads are eating budget but not producing results?"

Look for a creative intelligence / media optimization tool. It should connect to your ad accounts and rank ads by:

• Spend
• CTR
• CPM
• CPC
• CPA/CPL
• ROAS
• Conversion rate
• Frequency (creative fatigue)
• Placement performance
• Audience breakdown

Tools like Motion, Madgicx, and Segwise are aimed more at this use case. Hawky Segwise

If your issue is Google Ads Quality Score

You want PPC auditing tools rather than creative AI tools. They look at:

• Low Quality Score keywords
• Below-average expected CTR
• Poor ad relevance
• Landing page experience
• Search terms wasting spend

Adalysis and Optmyzr are examples built around this workflow. AdToolScout Dupple

AI creative scoring tools (useful but different)

Some tools score creatives before launch, predicting which designs/hooks may perform better. For example, AdCreative.ai assigns creative performance scores, and similar tools use historical ad data or attention models. These are useful for filtering ideas, but they generally cannot replace real spend data from your own campaigns. Official A.I Ranking Multilinear

A practical setup many performance teams use

1. Pull live ad data from Meta/Google/TikTok.
2. Identify ads with: - high spend + below-account-average CTR
3. high CPC
4. high CPA
5. declining conversion rate
6. Tag creative attributes: - hook
7. offer
8. format
9. first 3 seconds (video)
10. CTA
11. Kill losers and generate new variants from winners.

If you tell me which platform you’re running (Meta, Google Search, TikTok, LinkedIn, Amazon) and roughly your monthly ad spend, I can narrow this down to the tools that are actually worth paying for.

Yes. If you're talking about Google Ads, there are tools that get quite close to exactly this.

My top picks

• optmyzr.com — probably the closest match to what you're describing. Its Ad Analyzer can flag low-CTR, declining-CTR, expensive, and underperforming ads, while its A/B testing tool compares ads within the same ad group and can identify statistically significant losers. Optmyzr Help Center Optmyzr Help Center
• adalysis.com — particularly good if your concern is Quality Score + wasted spend. It breaks Quality Score down into Expected CTR, Ad Relevance, and Landing Page Experience and lets you correlate those with spend, clicks, conversions, CPC, etc. Adalysis
• Google Ads itself — you can get much of the raw diagnosis without another tool. Google exposes Quality Score, Expected CTR, Ad Relevance, and Landing Page Experience at the keyword level. Google Help

What I'd actually want the tool to tell you

Rather than simply saying "this ad has a low CTR," I'd want a waste report something like:

The important distinction is CTR alone shouldn't determine whether you kill an ad. A low-CTR ad can still produce cheap conversions, while a high-CTR ad can waste money by attracting people who don't convert.

Also, Google specifically says Quality Score is a diagnostic tool, not a KPI, so I'd use it to identify why an ad/keyword is weak rather than optimizing toward a higher 1–10 score itself. Google Help Google Help

If your goal is specifically "find where my budget is leaking"

I'd lean Optmyzr if you want automated identification/actions, and Adalysis if you want deeper Quality Score analysis.

If you tell me whether you're running Google Search, Meta, or both, I can also find you the 3–5 best tools that automatically rank your creatives by wasted spend and tell you what to pause/rewrite.

Yes. There are tools that can do this, but the best choice depends on whether you mean Google Ads, Meta Ads, or both.

If you want an automated “where am I wasting money?” audit

AuditRoger is probably closest to what you're describing. It audits Meta + Google Ads + GA4, and specifically advertises:

• Creative scoring and creative performance issues
• CTR and ROAS analysis
• Google Quality Score breakdown
• Wasted-spend detection
• Funnel/landing-page leak detection
• Recommendations prioritized by potential money recovered www.auditroger.com

So you could theoretically get an output along the lines of:

Ad X: $2,400 spent → 0.6% CTR → below-account benchmark → pause/test replacement
Keyword Y: $1,800 spent → Quality Score 4/10 → poor expected CTR → rewrite ad
Creative Z: $900 spent → high CTR but poor conversion rate → investigate landing page/message mismatch

For Google Ads specifically

You may not actually need a third-party tool. Google Ads now has fairly extensive asset-level reporting. You can compare headlines, descriptions, images, etc. using impressions, clicks, CTR, cost, conversions and conversion value. support.google.com

More importantly, Google's API exposes the underlying Quality Score components, including:

• Quality Score
• Expected/predicted CTR
• Creative/ad quality
• Post-click/landing-page quality developers.google.com

That makes it possible to build a much more useful “wasted budget detector” than simply sorting ads by CTR.

For Meta creative

Meta itself provides creative-level performance reporting, while third-party tools can add an actual creative analysis layer. www.facebook.com

For example, Adverdly combines creative analysis with actual performance data such as CTR, ROAS, revenue and CPP, and can identify a specific creative weakness and propose a test. adverdly.com

What I'd actually look for

The really useful tool isn't one that says “Ad #17 has a low CTR.”

You want something that calculates wasted spend by cause, e.g.:

And ideally it should rank everything by dollars being wasted, rather than simply ranking by CTR.

If you tell me which platforms you're running (Google, Meta, TikTok, etc.) and roughly how much you spend/month, I can find the 3–5 best tools for exactly this use case and compare their pricing, integrations, and how automated their recommendations are.

Yes. If you're talking about Google Ads, there are tools that do almost exactly this.

My top picks

1. Adalysis — probably the closest match to what you're describing

It is built around automated PPC auditing and ad testing. It can:

• Compare ads against each other statistically
• Identify low-CTR ads
• Monitor declining CTR
• Test ads and identify winners/losers
• Monitor Quality Score and its components
• Create alerts/rules when ads or keywords underperform
• Help control wasted budget

Adalysis specifically positions its ad-testing and auditing capabilities as core functionality. adalysis.com

2. Optmyzr — better if you want automated optimization

Optmyzr has:

• A/B testing for ads
• Low-CTR ad detection
• Rules for pausing poor-performing ads
• Quality Score tracking
• Performance/root-cause analysis
• Budget optimization across Google/Microsoft and other channels

Its current optimization tools can explicitly flag ads with CTR below the ad-group average and suggest pausing low-performing ads. help.optmyzr.com

One important caveat

I wouldn't build the system around Quality Score alone.

Google says Quality Score is a diagnostic tool, not a KPI, and it's calculated from expected CTR, ad relevance, and landing-page experience. support.google.com

For deciding whether an ad is actually wasting money, I'd rank ads using something more like:

Spend → conversions → CPA/ROAS → CTR → conversion rate → Quality Score diagnostics

For example:

Ad A: $1,200 spend, 0.8% CTR, 2 conversions, $600 CPA
Ad B: $1,100 spend, 4.2% CTR, 18 conversions, $61 CPA
→ Kill/rework Ad A, even if its Quality Score isn't dramatically worse.

And there's another wrinkle: recent Optmyzr analysis of ~20,000 Google Ads accounts found that Ad Strength isn't a reliable predictor of actual ad efficiency, so I wouldn't automatically kill an ad just because Google labels it "Poor." www.optmyzr.com

If you're looking for something simpler

If what you really want is a dashboard that says:

🔴 Wasting $X/month
"These 7 creatives have spent $4,820 with below-average CTR and poor conversion efficiency."

🟡 Needs testing
"These 12 ads have enough impressions to declare a likely loser."

🟢 Scale these
"These 5 creatives are generating 73% of conversions at 31% lower CPA."

…I can also find the best tools specifically for that use case, including options for Google, Meta/Facebook, TikTok, and multi-channel creative testing.

Yes. There are tools that do almost exactly this, especially if you're running Meta + Google Ads + TikTok.

My top picks

1. Triple Whale — probably the closest match
Triple Whale Creative Analysis

Its Creative Analysis tools compare individual creatives against spend and performance, identify underperformers, and use AI to analyze images, copy, themes, and other creative attributes to explain why certain ads work. It supports Meta, Google, and TikTok data. www.triplewhale.com

You could use it to answer things like:

"These 14 ads spent $8,400 but have below-average CTR and CPA. Which ones should I cut?"

It can also identify patterns among your winners—for example, UGC + problem/solution hook + testimonial outperforming other creative combinations.

2. Madgicx — particularly good for Meta
Madgicx Creative Insights

Its Creative Insights feature specifically identifies scalable vs. overspending creatives, lets you compare spend/revenue, and helps identify which creatives to scale or stop. academy.madgicx.com

3. Motion — excellent for creative analytics/benchmarks
Motion

Motion is particularly focused on creative performance and benchmarking. Its current research, for example, analyzes hundreds of thousands of Meta creatives and evaluates winners relative to each account's own baseline. motionapp.com

One important distinction about "Quality Score"

If you're talking about Google Ads Quality Score, that's a different metric from creative performance. Google calculates Quality Score at the keyword level, using expected CTR, ad relevance, and landing-page experience. support.google.com

So ideally your system should flag something like:

If what you're really after is an automated "budget waste detector," I'd lean toward Triple Whale. It gets beyond simply sorting ads by CTR and can connect the performance data to the actual creative elements.

If you tell me which platforms you're running (Google, Meta, TikTok, etc.) and roughly how much you spend per month, I can narrow it down to the best 2–3 options and tell you which one I'd use.

Yes. If you're talking about Google Ads, there are tools that can do much more than just sort ads by CTR—they can identify statistically significant losers and help decide where spend is being wasted.

Best fits

1. Optmyzr — probably the closest match

Its Ad Analyzer can filter for:

• Low CTR
• Declining CTR
• High-spend/expensive ads
• High-converting vs. underperforming ads
• Performance across multiple campaigns/accounts

Its AB Testing for Ads compares ads within the same ad group using statistical significance, and can recommend which ads to pause. help.optmyzr.comadalysis.com

It also has rules specifically for low CTR, declining CTR, poor RSA Ad Strength, and pausing low-performing ads. help.optmyzr.com

2. Adalysis — excellent if you want automated creative testing

Adalysis can test ads, identify loser ads using multiple performance metrics, alert you when tests finish, and even automatically pause losing ads. It also has Quality Score management and RSA asset-level analysis. adalysis.com

One important distinction

Google's Quality Score isn't actually an ad-level performance KPI. It's a keyword-level diagnostic score from 1–10 based on Expected CTR, Ad Relevance, and Landing Page Experience. Google explicitly says it shouldn't be optimized or aggregated like a normal performance KPI. support.google.com

So I wouldn't build a "pause anything with Quality Score < X" system.

I'd instead calculate something like:

Wasted Spend Score =

spend × probability the ad is underperforming × gap vs. comparable ads

For example:

That is much more useful than simply saying "D has a low CTR."

If you tell me whether you're running Google Search, Performance Max, Meta, or multiple platforms, I can point you to the best tool for exactly this use case—and explain what I'd use to automatically flag the ads wasting the most budget.

Yes. If your goal is specifically “show me which ads are consuming budget without earning their keep, and tell me why,” there are tools that do this much better than manually digging through Ads Manager/Google Ads.

My shortlist

If you mean exactly what you described

For Google Ads: I'd look at Adalysis first. It has a dedicated Quality Score audit that connects CTR, ad copy, relevance and CPC, and its performance audit specifically looks for wasted spend/lost revenue. adalysis.com

One important nuance: Google's Quality Score isn't itself a KPI. Google says it's a diagnostic score based on expected CTR, ad relevance and landing-page experience. So a good system should combine Quality Score with actual spend, conversions, CPA/ROAS and CTR rather than simply saying “Quality Score < 5 = kill.” support.google.com

For Meta: Madgicx is probably closer to the exact workflow you're describing. Its Creative Insights identifies creatives that are overspending/underperforming versus those worth scaling, and lets you analyze performance trends and creative formats. adalysis.commadgicx.com

What I'd actually want the tool to produce

Rather than just a dashboard, I'd want something like:

🔴 Ad #47 — Waste candidate
Spend: $1,840
CTR: 0.42%
CPA: $91
Account CPA: $38
Quality/creative score: Poor
Recommendation: Reduce/stop spend
Reason: High spend + materially below-average CTR + below-average conversion efficiency.

And separately:

🟢 Ad #31 — Scale candidate
Spend: $740
CTR: 2.8%
CPA: $24
Account CPA: $38
Recommendation: Increase budget / create variants

That's much more useful than simply ranking ads by CTR, because a low-CTR ad isn't necessarily wasting money if it converts exceptionally well, and a high-CTR ad can still be terrible if the clicks don't convert.

If you tell me whether you're running Google, Meta, TikTok, or all three, plus roughly how much you spend per month, I can narrow this down to the 2–3 tools I'd actually consider for your situation.

Yes. There are a few tools that do pretty much exactly this, but the best one depends on whether you're mainly running Google Ads, Meta, or both.

My top picks

1. Adalysis — best for Google Ads/Search

This is probably the closest match to what you're describing if Quality Score + CTR are important.

It can:

• Compare ads against each other statistically
• Identify losing ads and winning ads
• Analyze CTR, conversion rate, CPA/ROAS and other metrics
• Break down Quality Score, expected CTR, ad relevance, and landing-page experience
• Prioritize high-volume/expensive problems rather than simply flagging every low-score keyword
• Alert you when important Quality Scores deteriorate docs.adalysis.com

Google itself says Quality Score is a diagnostic tool, not a KPI, so I'd use it alongside actual spend, CTR, conversions and CPA rather than making decisions based on Quality Score alone. support.google.com

2. Madgicx — best for Meta creative analysis

If you're running Facebook/Instagram ads, Madgicx is more directly focused on the creative side.

Its Creative Insights can show:

• Which individual creatives are consuming too much budget
• Which creatives should be scaled
• Spend vs. revenue/ROAS
• Creative fatigue
• Performance by format
• Which visual/creative elements correlate with better performance

Its Creative Matrix specifically puts creatives into performance zones so you can identify ads that are overspending relative to the revenue they're generating. academy.madgicx.com

It can also pull Meta + Google Ads data into cross-channel reports. academy.madgicx.com

3. DataDrew — interesting if you're e-commerce

DataDrew's Creative Strategy dashboard connects Meta Ads and Google Ads and combines creative performance with Shopify/product revenue. It specifically surfaces which creatives are driving ROAS and which are wasting budget. help.datadrew.io

What I'd actually want the tool to tell you

Rather than a simple "CTR is low" alert, I'd want something like:

The important part is not killing an ad just because its CTR is low. A low-CTR ad can still be profitable if the people who click convert extremely well. Conversely, a high-CTR ad can waste money if it's attracting cheap, low-quality clicks. Adalysis explicitly makes this distinction in its testing guidance. adalysis.com

If you want an "AI media buyer" rather than just a dashboard

I'd narrow it to:

• Google Search: Adalysis
• Meta creative: Madgicx
• Meta + Google + Shopify: DataDrew
• Custom solution: connect ad-platform data to an AI analysis layer that ranks ads by wasted spend, rather than simply CTR

If you tell me which platforms you're running (Google, Meta, TikTok, etc.) and roughly how much you spend/month, I can recommend the best 2–3 options and tell you which one will actually identify wasted budget automatically rather than just giving you another dashboard.

Yes. There are tools now that do much more than a normal Ads Manager dashboard: they can rank creatives, identify budget being spent on weak ads, detect fatigue, and recommend what to cut or test next.

A few worth looking at:

• Adverdly — particularly interesting if you want creative-level analysis. It combines creative scoring with actual performance data such as CTR, ROAS, revenue, and spend, then identifies priority fixes and test ideas. adverdly.com
• RektAds — focused on Meta. It ranks creatives using CTR, CPC, ROAS and an AI score, and specifically flags creative fatigue so you can replace ads before performance deteriorates further. www.rektads.com
• KillScale — combines creative scoring with account-level diagnostics and recommendations, including identifying ads that are "burning cash." www.killscale.com
• AdAdvisor — useful for Meta if your problem is that the same underlying creative appears in multiple ads/campaigns. It aggregates performance across those instances so you can see the creative's actual performance rather than judging each ad row independently. adadvisor.ai

One important distinction for Google Ads

If by Quality Score you specifically mean Google Search Ads, I'd look for a tool that connects directly to Google Ads rather than relying solely on "AI creative scores."

Google's Quality Score is keyword-level, and is based on three components: expected CTR, ad relevance, and landing-page experience. Google explicitly says it should be used as a diagnostic rather than something to blindly optimize toward. adverdly.comwww.rektads.comwww.killscale.comsupport.google.com

Google's API also exposes fields such as quality_score, creative_quality_score, post_click_quality_score, and search_predicted_ctr, which makes it possible for software to build a much more useful "wasted spend" analysis on top of the raw account data. developers.google.com

What I'd want the tool to actually tell you

Rather than simply saying:

Ad #17 has a 0.8% CTR.

I'd want a "wasted budget" view something like:

And ideally it would distinguish "low CTR but profitable" from "low CTR and genuinely wasting money." That's important because CTR alone isn't enough to decide whether an ad deserves budget.

If you tell me whether you're talking about Google Ads, Meta Ads, or both, I can narrow this down to the 3–5 best tools that actually do this, including pricing and which one I'd choose for your use case.

Yes. If you're talking about Google Ads, there are tools that can do this, but the best setup depends on whether you want automated budget-waste detection or just reporting.

A good system should rank each ad/creative on something like:

• Spend
• CTR / expected CTR
• Conversions + CPA/ROAS
• Quality Score
• Ad relevance
• Landing-page experience
• Impressions/clicks
• Cost per conversion
• Trend vs. the account/campaign average

Google itself lets you inspect Quality Score and its three components—expected CTR, ad relevance, and landing-page experience—and explicitly recommends combining those diagnostics with CTR, conversion rate, and cost metrics. support.google.comsupport.google.com

What I'd look for

Rather than simply saying "low CTR = bad ad," I'd want the tool to flag things like:

🔴 Ad #17 — wasting $842/month
CTR: 1.1% vs account benchmark: 4.3%
Quality Score: 4/10
Exp. CTR: Below average
Ad relevance: Average
Spend: $842
Conversions: 2
CPA: $421 vs target $75
Recommendation: Pause/rewrite

And also catch the less obvious case:

🟢 Ad #23 — keep despite low CTR
CTR: 2.1%
Conversion rate: 11.4%
CPA: $38
Don't kill it just because CTR is low.

That's important because Google itself notes that a more specific ad can sometimes have a lower CTR but a higher conversion rate. support.google.comsupport.google.com

If you're asking because you want a tool to do this automatically

I can look specifically for current tools that connect to Google Ads/Meta Ads and automatically identify wasted creative spend, then give you the best 3–5 options based on:

1. Automatic "wasted spend" detection
2. Creative-level CTR analysis
3. Quality Score analysis
4. AI recommendations
5. Google + Meta support
6. Ability to automatically pause/adjust bad ads
7. Price

If that's what you're after, I can narrow it down to the tools I'd actually consider using rather than giving you a generic list.

Yes. If you mean Google Ads, there are tools that can do much more than just show CTR—they can flag ads that are spending money while underperforming.

Best fit: Optmyzr

Optmyzr has an Ad Analyzer that can identify:

• High-spending / expensive ads
• Low-CTR ads
• Ads with declining CTR
• High-converting vs. underperforming ads
• Performance across campaigns and platforms
• Ad-level metrics and, for Meta, quality-related metrics

It also has an A/B Testing optimization that can statistically compare ads and recommend pausing underperformers rather than simply judging them on raw CTR. help.optmyzr.com

If you're primarily on Google Ads

Google itself now gives you pretty good creative diagnostics. Its asset reporting exposes clicks, impressions, cost, conversions and other performance metrics, while Ad Strength rates creative from Poor through Excellent. support.google.com

One important distinction: Quality Score isn't really an ad-level "creative quality" score. It's a keyword-level 1–10 diagnostic based on expected CTR, ad relevance, and landing-page experience. support.google.com

So I'd ideally build a dashboard that flags something like:

The key is not to kill an ad just because its CTR is low. Google specifically warns that asset-level CTR/CPA/ROAS can be directional because assets are served in combinations; performance should also be evaluated at the ad-group/asset-group/campaign level. support.google.com

If you're telling me which platforms you advertise on (Google, Meta, TikTok, LinkedIn, etc.) and roughly how much you spend per month, I can point you to the best tool for your setup—or explain how to build a simple automated "wasted budget" detector.

Yes. If you're talking about Google Ads, there are tools that can get pretty close to exactly this—but there’s an important distinction between creative performance and keyword/ad quality.

If you're mainly on Google Ads

Google Ads itself now has fairly good asset-level reporting. You can compare headlines, descriptions, images, etc. using impressions, clicks, CTR, cost, conversions and conversion value. support.google.comsupport.google.com

For Search specifically, Quality Score is at the keyword level and is based on:

• Expected CTR
• Ad relevance
• Landing-page experience

It's a 1–10 diagnostic score. support.google.com

The limitation is that Google explicitly warns against treating an individual asset's CTR as definitive, because assets are served in combinations and asset-level ratios are directional. support.google.comsupport.google.com

What I'd actually want the tool to do

Rather than just give you a dashboard, I'd look for something that produces a "wasted spend" ranking, e.g.:

And then have it answer:

"You're wasting ~$4,000/month on 7 ads with below-benchmark CTR + poor conversion efficiency. These are the first 3 I'd pause."

That's substantially more useful than Google's native "Low/Good/Best" asset labels.

One caveat: Quality Score itself isn't a KPI and isn't directly used in the auction; Google recommends using it diagnostically alongside CTR, conversion rate, landing-page performance, etc. support.google.com

If you're asking because you want to build/buy a tool that does this, tell me whether you're running Google Ads, Meta Ads, TikTok, or all three. I can identify the best existing tools and/or lay out exactly what I'd build to automatically flag wasted creative spend.

Yes. If you're talking about Google Ads, there are tools that can do much of this—but there’s an important distinction between creative performance analysis and budget-waste detection.

Best options

1. Google Ads itself — good starting point

• Compare ads/assets on CTR, clicks, spend, conversions, CPA/ROAS.
• For Search, Google gives you Quality Score plus its three diagnostic components: expected CTR, ad relevance, and landing-page experience. support.google.com
• For Performance Max, asset reporting can show cost, impressions, clicks, conversions, conversion value/cost, and other metrics by creative asset. support.google.com
• Google also has Experiments/Ad Variations for controlled creative tests. support.google.comsupport.google.com

2. A third-party PPC/creative analytics tool — better for what you're describing
What I'd look for is a system that doesn't merely say "Ad A has a 1.2% CTR" but flags something like:

Ad #17 — Wasting ~$840/month
CTR: 0.7% vs account median 2.1%
Spend: $1,240
Conversions: 2
CPA: $620 vs target $180
Quality Score: 4/10
Expected CTR: Below average
Recommendation: reduce/pause and replace creative

That's much more useful than a reporting dashboard.

One caveat about "Quality Score"

I wouldn't make Quality Score itself the primary kill criterion. Google explicitly describes it as a diagnostic tool, not a KPI. The more important question is whether poor ad quality is translating into expensive clicks, weak conversion rates, poor CPA/ROAS, etc. support.google.com

A good automated system should therefore combine:

Spend + CTR + CPC + conversions + CPA/ROAS + impression volume + Quality Score/ad relevance + landing-page signals

and then rank ads by estimated wasted spend, rather than simply ranking them by CTR.

If you tell me whether you're running Google Search, Performance Max, Meta/Facebook, or all three, and roughly how much you spend per month, I can find 3–5 actual tools that do this, compare their pricing/features, and tell you which one I'd use.

Yes. There are tools that can do this, but there’s an important distinction between creative-level performance analysis and Google Ads Quality Score diagnosis.

If you're mainly running Google Ads

Google Ads itself is surprisingly good at the Quality Score side. It exposes Quality Score plus its three components:

• Expected CTR
• Ad relevance
• Landing-page experience

Google explicitly recommends combining those with actual CTR, conversion rate, and cost metrics rather than treating Quality Score itself as the KPI. support.google.com

You can therefore identify something like:

Ad/keyword X: $1,240 spend → 0.8% CTR → Quality Score 4/10 → Below-average expected CTR → 0 conversions

That's a pretty obvious "investigate/stop this" candidate.

If you want an actual ad waste detector

What I'd look for is a tool that connects your ad accounts and automatically ranks creatives by something like:

Waste Score = spend × poor CTR × poor conversion efficiency × poor quality/relevance

Then gives you categories such as:

That's much more useful than simply sorting ads by CTR.

One caveat: Google Quality Score is primarily a keyword-level diagnostic, not a universal score for an individual creative. Google says the 1–10 score itself isn't an auction input; the underlying quality signals are what matter. support.google.com

If you tell me whether you're running Google Ads, Meta, TikTok, LinkedIn, or multiple platforms, I can find the 3–5 best tools that currently do this automatically, including which ones can actually say “these 7 ads are wasting $X/month—pause them.”

Yes. If you mean “show me exactly which creatives are burning spend without producing enough clicks/conversions, and explain why”, there are tools for this—but the best choice depends on whether you're running Google, Meta, or both.

If you're primarily on Google Ads

Google Ads itself now has surprisingly good creative diagnostics:

• Asset reporting lets you compare individual headlines, descriptions, images, etc., including impressions, clicks, CTR, cost and conversions. support.google.com
• Quality Score diagnoses keywords using Expected CTR, Ad Relevance, and Landing Page Experience. support.google.com
• Google explicitly recommends using Quality Score as a diagnostic, rather than optimizing for the 1–10 score itself. support.google.com

The limitation is that Google doesn't really give you a single “wasted creative spend” score across your account.

What I'd actually want in a tool

A good creative-performance analyzer should produce something like:

And, importantly, distinguish between:

“Low CTR” → creative/message problem
“Low Quality Score” → relevance/landing-page problem
“High CTR but terrible conversion rate” → misleading/poor-quality creative or landing-page mismatch
“Good CPA but low CTR” → probably don't kill it just because CTR looks bad
“High spend + statistically weak performance” → genuine budget-waster

That's much more useful than simply sorting ads by CTR.

If you're asking because you want a tool to do this automatically

I can help you find specific tools that connect to Google Ads/Meta and automatically flag waste, including ones that use AI to explain why an ad is underperforming.

If you tell me Google Ads, Meta Ads, or both, I can give you the best 5–10 options and compare price, integrations, automated alerts, creative-level analysis, and whether they can actually recommend/execute budget cuts.