ChatGPT answers, unedited

If your goal is “audit search-term reports and surface negatives fast,” my top pick is optmyzr.com.

• Optmyzr — best fit: Its Negative Keyword Finder analyzes search-term reports, identifies words/queries that are underperforming, and lets you bulk-add negatives. It also has Non-Converting Queries automation for queries spending above your campaign’s typical CPA without converting. Optmyzr Help Center Optmyzr Help Center
• For more aggressive automation: Optmyzr's Rule Engine can score search-term relevance and automatically add low-relevance queries as negatives. Optmyzr Google Ads Optimization
• Google Ads itself: The native search-terms report can help you find negatives, but it's considerably more manual; Google's auto-apply system currently focuses on a limited set of recommendation types rather than acting as a dedicated negative-keyword auditor. Google Help Google Help

Bottom line: If you're managing enough spend that manually combing through search terms is painful, I'd test Optmyzr first. It's specifically built around the workflow you're describing rather than just providing another reporting dashboard.

If you tell me Google Ads, Microsoft Ads, or both + roughly monthly spend, I can give you the 2–3 best platforms and which one will identify wasted spend fastest.

If your goal is “audit search-term reports and surface negatives fast,” my top pick is Optmyzr.

Why it stands out:

• Negative Keyword Finder analyzes Google Ads and Microsoft Ads search-term reports and recommends poorly performing words/queries as negatives. help.optmyzr.com
• Non-Converting Queries can flag searches with spend but no conversions and turn them into negative-keyword actions. help.optmyzr.com
• Rule Engine lets you automate rules—for example, “high spend + zero conversions → add as campaign negative.” help.optmyzr.com
• It can bulk-upload negatives, so you don't have to manually copy terms from reports. help.optmyzr.com
• Its newer AI Search Term Intent Similarity scores how closely a query matches your intended meaning, which is useful for catching queries that look relevant but aren't. www.optmyzr.com

If speed is the priority, I'd rank the options:

1. Optmyzr — best for automated, rules-based negative discovery and bulk action.
2. Google Ads itself — free and immediate, but much more manual; its Search Terms Report is the native starting point for negative ideas. support.google.com
3. Other PPC platforms — worth considering if you need broader bid-management/reporting capabilities, but for this specific “find wasted queries → recommend negatives → apply quickly” workflow, Optmyzr is unusually purpose-built.

If you tell me Google Ads, Microsoft Ads, or both, I can also compare the best 3 platforms specifically for how quickly they can identify wasted spend and push negatives live.

If your goal is “audit search-term reports and surface negatives fast,” I’d shortlist these:

1. Adalysis — best fit for always-on auditing. It automatically flags negative-keyword opportunities from both individual search terms and 1-, 2-, and 3-word n-grams, lets you customize thresholds, and can automate adding negatives. It also prioritizes issues by urgency. adalysis.comhelp.optmyzr.comdocs.adalysis.com

2. Optmyzr — best for deeper optimization workflows. Its Negative Keyword Finder analyzes Google/Microsoft search-term reports and identifies poorly performing words; its Non-Converting Queries tool can flag queries with spend but no conversions and recommend negatives. help.optmyzr.com

My pick: Adalysis if the priority is “connect account → find wasted spend → review/add negatives quickly.” Its n-gram analysis is particularly useful because it catches recurring waste patterns that individual-query reviews can miss. adalysis.comhelp.optmyzr.comdocs.adalysis.com

If you tell me Google Ads, Microsoft Ads, or both + roughly monthly spend, I can recommend the best one for your setup and give you a negative-keyword audit workflow that takes ~15 minutes/week.

If you mean a platform that can ingest your Google Ads search-term data, audit it, and quickly recommend negatives, my top pick is Optmyzr.

Why it fits:

• Negative Keyword Finder analyzes search-term reports and identifies costly/irrelevant words and queries to exclude. help.optmyzr.com
• Non-Converting Queries can flag queries with no conversions and unusually high cost, then recommend negatives. help.optmyzr.com
• Its Rule Engine can automate negative-keyword actions, rather than requiring you to manually comb through thousands of rows. help.optmyzr.com
• It also has an AI-based Search Term–Keyword Similarity score for finding queries whose intent doesn't really match the keyword. www.optmyzr.com
• It supports Google Ads, Microsoft Ads, and Amazon Ads workflows. help.optmyzr.com

If speed is the priority: I'd use Optmyzr's Negative Keyword Finder + Non-Converting Queries first. You can set rules around spend/conversions and bulk-review the resulting negatives rather than manually auditing every search term.

Google Ads itself can generate negative-keyword ideas from the Search Terms report, but it's fundamentally a manual workflow. support.google.com

If you tell me whether you're running Google Search, PMax, Shopping, or Microsoft Ads, I can also give you the 3 best platforms for this specifically, ranked by automation and price.

If your goal is “audit search-term reports and surface negatives quickly,” I’d shortlist these:

1. Adalysis — best for fast automated auditing. It has prebuilt alerts for potential negative keywords, n-gram waste, and underperforming search terms, and can automate adding negatives based on your criteria. It also handles Search, Shopping, and PMax search-term analysis. docs.adalysis.com

2. Optmyzr — best for deeper automation/control. Its Negative Keyword Finder analyzes individual words in search queries, while its Non-Converting Queries tool identifies expensive queries that aren't converting. Its Rule Engine can also automate negative-keyword decisions using search-term/keyword relevance. help.optmyzr.com

My pick for “stop wasted spend fast”: Adalysis. Its workflow is particularly direct: audit alerts → potential negatives → review → add automatically if desired. docs.adalysis.com

If you're managing Google Ads specifically, I can also compare Adalysis vs Optmyzr vs Google Ads' native tools for speed, automation, and price.

If your goal is audit search-term reports and recommend negatives quickly, my top pick is Optmyzr.

Why it stands out:

• Negative Keyword Finder analyzes Google Ads/Microsoft Ads search-term data and identifies words/queries that are spending without converting. help.optmyzr.comwww.optmyzr.com
• It can bulk-apply negatives rather than making you work through the report manually. help.optmyzr.com
• Turbo Mode can surface lower-volume waste that normal thresholds might miss. help.optmyzr.com
• Its Non-Converting Queries optimization can flag queries with high spend/no conversions or unusually poor CTR, giving you another way to attack wasted spend. help.optmyzr.com
• For larger accounts, its Rule Engine can score search-query/keyword relevance and automate low-relevance queries into negatives. www.optmyzr.com

Quick comparison

Google itself gives you the Search Terms Report and lets you add selected terms as negatives, but it's substantially more manual. support.google.com

If you're trying to stop wasted spend fast, I'd use Optmyzr, particularly if you're managing multiple campaigns/accounts. If you tell me whether you're running Google Search, PMax, Microsoft Ads, or all three, I can recommend the fastest setup and thresholds to use.

If your goal is “upload/analyze the Search Terms report → get negative recommendations → apply them quickly,” my top pick is Optmyzr.

• Optmyzr — best overall for this workflow. Its Negative Keyword Finder analyzes Google Ads and Microsoft Ads search-term data, identifies underperforming words/queries, and lets you bulk-review and upload negatives. help.optmyzr.com
• Search Term N-Grams is especially useful for spotting patterns like “free,” “jobs,” “course,” or other costly modifiers across many queries rather than reviewing them one by one. help.optmyzr.com
• Its newer Non-Converting Queries optimization can flag queries with no conversions and unusually high cost, giving you a more performance-based negative strategy rather than simply blocking obviously irrelevant words. help.optmyzr.com
• If you want automation, Optmyzr's Rule Engine can run search-term rules and add qualifying queries as negatives. help.optmyzr.com

Optmyzr

Bottom line: For an agency or serious Google Ads account where you want to cut wasted spend fast, I'd test Optmyzr first. Google Ads itself can surface negative-keyword ideas, but the native workflow is substantially more manual. support.google.com

If you tell me whether you're running Google Ads, Microsoft Ads, or both, I can also give you the 3 best alternatives and which is fastest/cheapest for this exact job.

If you mean Google Ads, my first pick is Optmyzr.

Why it fits your specific goal:

• Negative Keyword Finder analyzes Search Terms Reports and recommends individual words/queries that are wasting spend. help.optmyzr.com
• Non-Converting Queries can identify queries with spend but no conversions and recommend adding them as negatives based on campaign performance thresholds. help.optmyzr.com
• Its Rule Engine can use an AI similarity score to identify low-relevance queries and automatically add them as negatives—useful if you want this running continuously rather than doing one-off audits. www.optmyzr.com
• You can review and bulk-upload negatives to Google Ads rather than manually hunting through thousands of queries. help.optmyzr.com

If speed is the priority: I'd use Optmyzr to run a non-converting/high-cost query audit first, then review the suggested negatives before enabling automation. That gets you from "tons of wasted search-term data" to an actionable negative list quickly.

Google Ads itself can generate negative-keyword ideas from the Search Terms Report, but it's more of a manual workflow. support.google.com

If you tell me Google Ads vs Microsoft Ads, monthly spend, and whether you're using Search/PMax, I can tell you which tool/workflow I'd use and what thresholds I'd set for the first negative sweep.

If you mean Google Ads search term reports and you want something that can quickly find waste and suggest negatives, these are the main options:

For fastest “stop the bleeding” workflows, I’d usually rank them:

1. SearchSavior — quickest if your main goal is “find bad queries → add negatives.” www.search-savior.com
2. Optmyzr — better if you manage multiple accounts or want ongoing automation.
3. BidSense — good if you want AI to categorize thousands of queries quickly. www.bidsensy.com
4. A simple CSV analyzer (NegWatch/PPC.io) — good for one-off audits. ppc.ionegwatch.shevdilay.com

Also, Google Ads itself already provides the raw source: the Search Terms Report, where you can identify irrelevant queries and add them as negative keywords. support.google.comsupport.google.com The limitation is that Google doesn’t do the prioritization for you—you still need to decide which terms are truly waste versus valuable discovery traffic. support.google.comsupport.google.com

If you tell me whether this is for Google Search, Performance Max, Microsoft Ads, or Amazon PPC, and roughly how much spend/month, I can narrow it down.

If your goal is “upload/search-term data → quickly identify wasted spend → recommend negatives → push them back into Google Ads,” my first pick is Optmyzr.

Why it fits:

• Negative Keyword Finder analyzes your Google Ads search-term report and identifies words/queries that aren't performing. help.optmyzr.com
• It aggregates search terms by individual words, so you can spot systematic waste rather than manually reviewing thousands of queries. help.optmyzr.com
• You can bulk-review, choose match types, and upload negatives directly to Google Ads/shared negative lists. help.optmyzr.com
• Its Turbo Mode lowers thresholds when you need to uncover waste faster, including low-volume terms. help.optmyzr.com
• Its newer Rule Engine can score search-term/keyword relevance from 0–100 and automate low-relevance queries into negatives. www.optmyzr.com

Best alternatives: Google Ads itself is fine for basic manual negative discovery, but it's much less automated. support.google.com

If you're managing large/multi-account PPC, I'd choose Optmyzr. If you tell me whether you're running Search, Shopping/PMax, or both, I can give you the 2–3 best platforms specifically for that setup, including which one is fastest at actually cutting wasted spend.

If your priority is “upload the search-term data → find waste → recommend negatives quickly,” I’d look at these:

1. Optmyzr — best established option. Its Negative Keyword Finder analyzes Google Ads and Microsoft Ads search terms, identifies poor-performing words/queries, and lets you review and bulk-upload negatives. Its newer Non-Converting Queries optimization can also recommend negatives based on spend/CPA and performance thresholds. help.optmyzr.com
2. BidSense — best for a fast AI-style audit. It categorizes search terms by brand/competitor/generic/irrelevant intent and is designed for rapid search-term auditing. www.bidsensy.com
3. NEGWatch — simplest if you just want a quick CSV audit. Upload a Google Ads search-term CSV and it flags waste and produces a negative-keyword list without requiring an API/login. negwatch.shevdilay.com
4. Google Ads itself — free and worth using even with another tool. Google provides search-term reporting and lets you turn bad queries into negative keywords, though the analysis is much more manual. support.google.com

My pick: If you're managing a serious account and want ongoing automation, Optmyzr. If you want to audit one report immediately with minimal setup, I'd try NEGWatch or BidSense first.

If you upload your search terms CSV, I can also audit it here and give you a ranked negative-keyword list with match type, wasted spend, and confidence, rather than just recommending a platform.

If your goal is “audit search-term reports and recommend negatives quickly,” my first pick is Optmyzr.

• Optmyzr — strongest fit for this specific workflow. Its Negative Keyword Finder analyzes search-term reports and identifies words/queries that are underperforming, then lets you add negatives in bulk. help.optmyzr.com
• It also has Non-Converting Queries rules that can automatically flag/add negatives based on spend, conversions, CPA, and CTR thresholds. help.optmyzr.com
• Its Search Term N-Grams are useful for finding recurring waste patterns across lots of queries rather than manually reading every row. help.optmyzr.com
• Adalysis is a good alternative if you want a more audit/dashboard-oriented PPC workflow. It specifically surfaces underperforming search terms as negative-keyword candidates and lets you add them from the dashboard. help.optmyzr.comhelp.optmyzr.comadalysis.com

My ranking for your use case:
1. Optmyzr → best automation + negative recommendations
2. Adalysis → excellent auditing/alerts
3. Google Ads native tools → free, but substantially more manual; Google mainly provides the search-term report from which you identify negatives yourself. support.google.com

If you tell me whether you're running Google Search, Shopping, PMax, Microsoft Ads, or Amazon, I can narrow it to the fastest/cheapest option.

If your goal is audit search-term reports and get actionable negatives quickly, my first pick is Optmyzr.

Why it fits:

• Negative Keyword Finder analyzes Google Ads and Microsoft Ads search-term reports and recommends poorly performing words/queries as negatives. help.optmyzr.com
• Non-Converting Queries can flag queries with no conversions despite spending above typical CPA, and can recommend negatives. help.optmyzr.com
• Its Rule Engine can automate search-term filtering, including using an AI relevance score to identify low-intent queries and add them as negatives. www.optmyzr.com
• It also has broader PPC audits, so you aren't limited to search terms. www.optmyzr.com

If speed is the priority: Optmyzr is considerably more purpose-built for this than manually working through the native Google Ads report.

Google Ads itself can surface negative-keyword ideas from the Search Terms Report, but the process is primarily manual. support.google.com

My shortlist:

1. Optmyzr — best fit for automated negative recommendations + broader PPC auditing.
2. Google Ads native tools — best if you want free/no additional platform, but more manual.

If you tell me whether you're running Google Search, PMax, Shopping, or Microsoft Ads, I can narrow this down to the fastest option for your setup.

If your goal is “audit search-term reports and recommend negatives quickly,” I’d put Optmyzr at the top of the list.

Why it stands out:

• Negative Keyword Finder analyzes Google Ads and Microsoft Ads search-term data and identifies words/queries that are underperforming or irrelevant. help.optmyzr.com
• Non-Converting Queries can flag queries with spend but no conversions, using campaign-level performance thresholds. help.optmyzr.com
• Search Terms N-Grams helps find recurring waste patterns rather than forcing you to inspect queries one by one. help.optmyzr.com
• It can bulk-apply negatives, rather than just giving you a spreadsheet of suggestions. www.optmyzr.comhelp.optmyzr.com
• Its newer AI Search Term Intent Similarity scores queries 0–100 for how closely they match intended meaning, which is particularly useful for broad match, PMax, and AI Max traffic. www.optmyzr.com

My shortlist

Google itself lets you identify search terms and add them as negatives, but it's fundamentally a manual workflow. support.google.com

If you're managing a serious Google Ads account and want “upload report → identify waste → recommend negatives → bulk apply,” Optmyzr is probably the closest fit. www.optmyzr.comhelp.optmyzr.com

If you tell me whether you're running Google Search, PMax, Microsoft Ads, or all three, I can narrow it down to the best 2–3 options for your setup.

If you mean Google Ads search term report auditing + fast negative keyword recommendations, these are some of the stronger options:

For speed to first cleanup, I’d generally shortlist:

1. AutoSQR — fastest “upload report → get negatives” workflow. autosqr.io
2. AdSentry — better if you want an ongoing AI analyst-style audit. www.adsentry.cocascader.io
3. Adalysis / Optmyzr — better if you manage many accounts and want repeatable PPC operations. adalysis.com

A good workflow is:

• Pull the last 30–90 days of search terms.
• Rank by cost descending.
• Flag terms with high spend + zero conversions, irrelevant intent, job seekers, research-only queries, DIY traffic, and unrelated meanings.
• Add negatives carefully at the campaign vs ad group level so you don’t block valuable traffic. Google Ads itself also supports adding negatives directly from the Search terms report. support.google.com

If you tell me whether this is for Google Search, Performance Max, Microsoft Ads, or Amazon PPC, and your monthly spend range, I can narrow it down.