ChatGPT answers, unedited

If your main goal is “audit search-term reports → find wasted spend → recommend negatives quickly,” I’d look at these two first:

• adalysis.com — particularly strong for this exact workflow. It automatically audits search terms, flags potential negative keywords, analyzes 1/2/3-word n-grams, and can automate adding negatives based on rules. It supports Google Ads and Microsoft Ads. Adalysis Docs Adalysis
• optmyzr.com — stronger if you want a broader PPC optimization platform. Its Negative Keyword Finder analyzes search-term reports for non-performing words, while its n-gram and Rule Engine tools can surface and automate negative-keyword actions. Optmyzr Help Center Optmyzr Google Ads Optimization Optmyzr Help Center

For speed specifically

Adalysis is probably the more direct fit if you want a dedicated “show me what is wasting money and let me block it” workflow. Its prebuilt negative-keyword alerts can run automatically, and you can configure automatic actions rather than manually reviewing every search query. Adalysis Docs Adalysis Docs

Optmyzr is compelling if you also want broader account auditing, keyword management, bidding/optimization, and automation alongside negative discovery. Optmyzr Help Center Optmyzr Google Ads Optimization

My practical shortlist:

1. Adalysis — fastest search-term/negative workflow
2. Optmyzr — broader PPC automation suite

If you tell me Google Ads only vs. Google + Microsoft, monthly ad spend, and whether you want AI recommendations or fully automatic negative additions, I can narrow it down further.

1. Adalysis — fastest search-term/negative workflow
2. Optmyzr — broader PPC automation suite

If you tell me Google Ads only vs. Google + Microsoft, monthly ad spend, and whether you want AI recommendations or fully automatic negative additions, I can narrow it down further.

If your goal is “audit search-term reports and surface negatives quickly,” Optmyzr is probably the platform to look at first.

• optmyzr.com — Its Negative Keyword Finder analyzes Google Ads and Microsoft Ads search-term data, identifies words/queries that are spending without converting, and lets you add negatives in bulk. Optmyzr Help Center Optmyzr Help Center
• It also has Non-Converting Queries strategies that can automatically add negatives based on configurable performance thresholds, rather than relying entirely on manual review. Optmyzr Help Center Optmyzr Help Center
• For more aggressive automation, its Rule Engine can scan search terms across campaigns and automatically add negatives when conditions such as high spend + zero conversions are met. Optmyzr Help Center Optmyzr Google Ads Optimization
• If you want AI-assisted auditing, Optmyzr's current MCP integration can analyze live search-term data and stage negative-keyword changes for review before applying them. Optmyzr Google Ads Optimization

If you're managing Google Ads specifically, Google/SA360 already provides search-term reporting and negative-keyword functionality, but it's more of a native workflow than an automated audit/recommendation layer. Google Help Google Help

So, for speed + automated recommendations + bulk action, I'd investigate Optmyzr first. If you tell me whether you're running Google Ads, Microsoft Ads, Amazon Ads, or all three, I can compare the 3–5 platforms that fit that stack and their automation capabilities.

If your goal is “audit search-term reports → identify wasted spend → recommend negatives quickly,” Optmyzr is the clearest fit I found.

• Optmyzr — its Negative Keyword Finder analyzes Google Ads/Microsoft Ads search-term data, identifies poorly performing words/queries, and recommends them as negatives. It can bulk-apply recommendations, and its newer Rule Engine can automate campaign-level negative-keyword actions. Optmyzr Help Center Optmyzr Help Center Optmyzr Help Center
• Optmyzr + AI — its current MCP integration can inspect live search terms, account negatives, and flag wasted spend, then stage negative-keyword changes for review before applying them. Optmyzr Google Ads Optimization
• Google Ads itself — the native Search Terms Report lets you identify irrelevant queries and add them as negatives, but the workflow is more manual; Google's Search Terms Insights primarily groups queries into themes rather than automatically doing the audit for you. Google Help Google Help
• Search Ads 360 — useful if you're managing larger/multi-account setups; its reports support adding negative keywords from underperforming search terms. Google Help Google Help

For “fastest path to finding negatives,” I'd look at Optmyzr first, particularly if you have enough search volume that manually combing through queries is becoming expensive.

If you tell me whether you're running Google Search, Shopping, PMax, or Microsoft Ads, I can narrow it down to the tools that are strongest for your specific setup.

If you want a platform that can audit search term reports quickly and recommend negative keywords to cut wasted spend, these are some of the stronger options:

For speed-to-savings, I’d generally shortlist:

1. Keyword Ninja — best if you want ongoing monitoring and prioritized “fix this first” recommendations. Keyword Ninja
2. SearchSavior — best if your account is large and you’re worried about accidentally adding harmful negatives. SearchSavior
3. NEGWATCH or a CSV-based auditor — best if you just need a fast cleanup without connecting an account. Negwatch

Also, Google Ads itself has the raw data you need: the Search Terms Report shows the actual queries that triggered ads, and Google recommends using it to identify irrelevant searches to add as negative keywords. Google Help Google Help

If you manage multiple client accounts, I’d prioritize tools with:

• automated negative recommendations
• spend-ranked waste lists
• negative keyword conflict checking
• change history/rollback
• MCC support

If you tell me whether this is for Google Ads, Microsoft Ads, Amazon PPC, or an agency managing many accounts, I can narrow it down.

If your goal is “upload/inspect search-term data → identify wasted spend → recommend negatives quickly,” I’d shortlist these:

1. optmyzr.com — best overall

• Its Negative Keyword Finder analyzes Google Ads/Microsoft Ads search-term reports and surfaces poorly performing words/queries as negative candidates. Optmyzr Help Center Optmyzr Help Center
• It also has N-gram analysis, non-converting-query rules, and AI intent-similarity scoring for finding queries that look relevant but waste money. Optmyzr Help Center Optmyzr Google Ads Optimization
• Particularly compelling if you want to automate the audit rather than just generate a report.
• adalysis.com — best for fast search-term auditing

• Automatically flags potential new negatives based on configurable criteria.
• Its N-gram analysis aggregates one-, two-, and three-word patterns so you can spot entire clusters of wasted queries rather than reviewing them one by one. Adalysis Docs Adalysis Docs
• It can also automatically add negatives based on rules. Adalysis Docs

My pick

Optmyzr if you manage serious Google Ads spend and want “find waste → recommend negatives → review/apply → automate.”

Adalysis if your priority is specifically rapid search-term/negative-keyword auditing with a clean PPC workflow.

If you tell me your monthly Google Ads spend and whether you're running Search, PMax, or both, I can tell you which one is likely to pay for itself fastest.

If you mean Google Ads / PPC search-term reports, I’d shortlist these:

• adalysis.com — best for fast negative-keyword auditing. It automatically flags underperforming search terms, surfaces potential negatives, analyzes 1–3 word n-grams for wasted spend, and can automate adding negatives based on rules. Adalysis Adalysis Docs
• optmyzr.com — best if you want a broader PPC optimization platform. Its Negative Keyword Finder analyzes Google Ads and Microsoft Ads search terms, while its Non-Converting Queries tool identifies queries spending above performance thresholds. It also supports automated rules and bulk actions. Optmyzr Help Center Optmyzr Help Center
• Google Ads itself can surface negative-keyword ideas from the Search Terms report, but it's much more manual. Google Help

My pick

Adalysis if your immediate goal is: “Show me where I'm wasting money and give me negatives I can review/add quickly.”

Optmyzr if you want that plus automated PPC optimization, rules, reporting, and broader account management.

If you tell me your monthly ad spend + Google Ads vs. Microsoft Ads + Search/Shopping/PMax, I can tell you which one I'd choose and how I'd configure the negative rules.

If your goal is “upload/analyze search-term data → identify wasted spend → recommend negatives quickly,” my first pick is Optmyzr.

• Optmyzr — strongest fit. Its Negative Keyword Finder analyzes Google Ads and Microsoft Ads search-term reports and recommends underperforming words/queries as negatives. Its N-Grams tool aggregates recurring terms so you can spot waste without manually reading thousands of queries. Optmyzr Help Center Optmyzr Help Center
• It can go further with Rule Engine automation—for example, automatically flagging/adding queries with high spend and zero conversions as negatives. Optmyzr Help Center Optmyzr Help Center
• Google Ads itself can identify and add negatives from the Search Terms report, but it's much more manual. support.google.com

optmyzr.com

If “fast” means minimal human review, I'd shortlist Optmyzr first. If you tell me whether you're running Google Search, PMax, Microsoft Ads, or all three, I can give you the best 3 platforms specifically for that setup.

If your goal is specifically “upload/search-term data → automatically identify wasted spend → recommend negatives quickly,” I’d shortlist these:

1. optmyzr.com — best overall for automation. Its Negative Keyword Finder analyzes Search Terms Reports and recommends poorly performing words/queries as negatives. Its Rule Engine can also automatically add high-cost, non-converting queries as negatives, and its AI similarity scoring can flag queries that don't closely match keyword intent. Optmyzr Help Center Optmyzr Help Center Optmyzr Google Ads Optimization
2. adalysis.com — best for fast auditing/visibility. It has dedicated “Potential new negatives” filters, automated negative-keyword alerts, and n-gram analysis that surfaces recurring words/phrases associated with wasted spend. You can apply negatives directly from the interface. Adalysis Docs Adalysis Docs

My pick

Optmyzr if you want the platform to recommend and automate actions.

Adalysis if you want a very fast audit cockpit where you can see exactly which queries/n-grams are wasting money and decide what to block.

For a high-spend Google Ads account, I'd actually test both on the same 30–90 day Search Terms Report and compare:

• wasted spend identified
• false-positive negative recommendations
• number of useful negatives found
• time from report → applied negatives
• ability to automate the rules

If you tell me Google Ads vs Microsoft Ads, monthly spend, and whether you're running Search/PMax/Shopping, I can tell you which one I'd choose and the exact negative rules I'd set up.

If your goal is “upload/inspect the search-term report → automatically surface waste → recommend negatives → apply them fast,” my top pick is optmyzr.com.

• Optmyzr — best overall for this specific job. Its Negative Keyword Finder analyzes Google Ads and Microsoft Ads search-term reports, identifies poorly performing words/queries, and lets you bulk-review and upload negatives. Optmyzr Help Center Optmyzr Help Center
• Traffic Sculptor is especially useful if the problem is not outright irrelevant traffic but broad/phrase match sending searches to the wrong ad group; it recommends exact-match negatives to reroute that traffic. Optmyzr Help Center
• Its newer AI Search Term Intent Similarity can score queries from 0–100 for relevance, which is useful for finding searches that look relevant but are actually poor intent. Optmyzr Google Ads Optimization
• Google Ads itself can generate negative-keyword ideas from the Search Terms report, but it's much more manual. Google Help
• Opteo is another option for Google Ads optimization, but I'd choose Optmyzr if negative-keyword discovery is the primary requirement. Opteo

Bottom line: If you're trying to cut wasted spend fast, I'd trial Optmyzr first. It is specifically built around turning search-term analysis into actionable negatives rather than just reporting what happened.

If you tell me whether you're running Google Search, Shopping/PMax, or Microsoft Ads, I can narrow it down to the best 2–3 platforms and compare automation, pricing, and how aggressively they recommend negatives.

If your goal is “audit the Search Terms Report → identify wasted spend → recommend negatives → apply them quickly,” my top pick is Optmyzr.

• Optmyzr — strongest all-around choice. Its Negative Keyword Finder analyzes Google Ads/Microsoft Ads search terms and recommends poorly performing words/queries as negatives. Its Non-Converting Queries tool specifically surfaces queries spending above your CPA benchmark without conversions. Optmyzr Help Center Optmyzr Help Center
• Optmyzr's Search Term N-Grams is particularly useful for finding patterns causing waste rather than manually reviewing thousands of individual queries. Optmyzr Help Center
• Keyword Ninja — worth considering if you want a more AI/automation-oriented workflow. It says it mines search terms into negatives, prioritizes recommendations by estimated financial impact, and supports one-click application. Keyword Ninja
• Google Ads itself — adequate for basic manual cleanup, but it primarily gives you the raw Search Terms Report and negative-keyword functionality rather than the deeper automated audit you're asking for. Google Help

My recommendation

For an agency or serious PPC account: Optmyzr.
For a simpler AI-first “tell me what to cut” workflow: Keyword Ninja.

If you give me your monthly ad spend + Google Ads vs. Microsoft Ads + number of campaigns, I can tell you which is likely to pay for itself fastest. Optmyzr Help Center Keyword Ninja

optmyzr.com
keywordninja.com

If your goal is “audit the Search Terms Report and tell me what negatives to add, fast,” my first pick is optmyzr.com.

• Negative Keyword Finder: analyzes Google Ads/Microsoft Ads search-term data and recommends poorly performing words as negatives. Optmyzr Help Center Optmyzr Help Center
• Non-Converting Queries: flags queries that spend without converting and can recommend negatives based on CPA/CTR thresholds. Optmyzr Help Center
• Turbo Mode: useful when you want to surface lower-volume waste quickly rather than waiting for large data thresholds. Optmyzr Help Center
• Bulk application: you can review recommendations and upload them to shared negative lists or apply account-level negatives. Optmyzr Help Center
• Automation: its Rule Engine can create custom search-query rules and schedule optimization workflows. Optmyzr Help Center

Best setup for stopping wasted spend: run a 14–30 day query audit, prioritize high spend + 0 conversions, then separately look for recurring irrelevant intent words/themes before adding broad negatives. Don't blindly negative every non-converting query—some simply haven't accumulated enough conversion data.

If you tell me whether you're running Google Search, Performance Max, Microsoft Ads, or all three, I can recommend the best platform/workflow for your setup.

If your goal is “upload/inspect search-term data → quickly identify wasted spend → get negative-keyword recommendations → apply them”, my first pick is optmyzr.com.

Why:

• Negative Keyword Finder analyzes Google Ads and Microsoft Ads search-term reports and recommends poorly performing words/queries as negatives. Optmyzr Help Center
• Non-Converting Queries can identify queries spending above your campaign’s typical CPA without converting and recommend negatives. Optmyzr Help Center
• Its Rule Engine can automate search-term decisions, including using an AI relevance score to identify low-relevance queries. Optmyzr Google Ads Optimization
• It also audits campaigns for missing negatives and conflicting negatives, which is useful beyond just finding individual bad queries. Optmyzr Help Center

My shortlist

1. Optmyzr — best fit if you want fast, automated negative recommendations + broader PPC auditing.
2. Google Ads itself — free and surprisingly capable for manual review; its Search Terms Report explicitly provides negative-keyword ideas. Google Help
3. Search Ads 360 — better suited to larger/multi-platform enterprise setups; it supports adding negatives directly from search-term reporting. Google Help

If wasted spend is the immediate problem, I'd choose Optmyzr. It is specifically designed to avoid manually combing through thousands of queries and can surface the offenders much faster. Optmyzr Help Center

If you tell me Google Ads, Microsoft Ads, or both + roughly monthly spend, I can narrow this down to the best 2–3 tools for your account size.

If your priority is auditing search-term reports and getting negative-keyword recommendations fast, I’d look first at optmyzr.com.

• Negative Keyword Finder analyzes Google Ads and Microsoft Ads search-term data and identifies individual words/queries that are underperforming or irrelevant. Optmyzr Help Center Optmyzr Help Center
• Non-Converting Queries can flag queries that spend without converting, using thresholds such as cost vs. campaign CPA and relative CTR. Optmyzr Help Center
• Turbo Mode is useful when you want to surface low-volume offenders quickly rather than waiting for larger data thresholds. Optmyzr Help Center
• Its AI Search Term–Keyword Similarity can score query relevance and automate adding low-relevance queries as negatives; that capability is on Premium/Enterprise. Optmyzr Google Ads Optimization
• More recently, Optmyzr's MCP can pull live search-term data, identify wasted spend, and stage negative-keyword changes for review before applying them. Optmyzr Google Ads Optimization

My pick: Optmyzr if you want “show me what's wasting money → recommend negatives → let me review/apply them” rather than manually exporting and analyzing a CSV.

Google Ads itself can certainly surface search-term data and let you add negatives, but it's more manual. Google Support

If you tell me Google Ads vs. Microsoft Ads, monthly spend, and whether you're Search/PMax/Shopping, I can give you the 3 best platforms for this use case ranked by speed, automation, and price.

If your priority is “audit search-term reports and recommend negatives quickly,” my first pick is optmyzr.com.

• Optmyzr — best fit for speed + automation. Its Negative Keyword Finder analyzes Google Ads/Microsoft Ads search-term reports, identifies poorly performing words/queries, and lets you bulk-apply negatives. Its Turbo Mode can lower data thresholds to surface additional waste faster. Optmyzr Help Center Optmyzr Google Ads Optimization
• Optmyzr also has an automated “Non-Converting Search Queries” strategy, which can add negatives when queries have poor CTR or spend above your campaign's typical CPA without conversions. Optmyzr Help Center Optmyzr Help Center
• opteo.com — good simpler alternative. It recommends negatives based on irrelevant/poor-performing search terms and can identify terms substantially above your CPA target. Opteo
• Google Ads itself can generate negative-keyword ideas from the Search Terms Report, but it's more manual—you review the report and decide what to exclude. Google Help

My recommendation

If you're managing enough spend that wasted clicks matter immediately, I'd test Optmyzr first. It goes beyond merely finding bad queries: you can set thresholds, review the recommendations, choose match types, and push negatives in bulk. Optmyzr Help Center

If you tell me Google Ads vs. Microsoft Ads, monthly spend, and whether you're running Search/PMax/Shopping, I can narrow it down to the best 2–3 options for your setup.

If you mean Google Ads search-term reports, my first pick is optmyzr.com.

• Optmyzr — strongest fit if you want an ongoing PPC platform rather than a one-off analyzer. Its Negative Keyword Finder analyzes search-term reports and recommends poorly performing words/queries as negatives, while Search Term N-Grams surfaces recurring patterns that are wasting spend. Its Rule Engine can also automate adding negatives at campaign/ad-group/shared-list level. Optmyzr Help Center Optmyzr Help Center Optmyzr Help Center
• BidSense — a more lightweight AI-oriented option. It says it can categorize and audit search terms in seconds and identify irrelevant/competitor queries. BidSense
• PPC.io Negative Keyword Analyzer — good if you mainly want to upload a report and get a prioritized negative list rather than adopt a full PPC management platform. It produces match-type and confidence recommendations. PPC.io

What I'd choose

If your priority is “find wasted spend and act fast”, I'd rank them:

1. Optmyzr → best for recurring audits + automation
2. BidSense → fastest-looking AI audit workflow
3. PPC.io → simple/low-friction analysis

One important distinction: I wouldn't blindly negative every high-spend/no-conversion query. The better systems distinguish irrelevant intent from simply underperforming but legitimate intent. Google itself recommends using the search-term report to identify queries that aren't relevant to what you actually sell. support.google.com

If you tell me whether you're running Google Search, PMax, Microsoft Ads, or Amazon, I can give you the best 2–3 tools specifically for that platform and fastest workflow.

If your goal is “upload/connect the search-term data → quickly find wasted spend → get negative-keyword recommendations,” my first pick is optmyzr.com.

• Optmyzr — best overall for speed + automation. Its Negative Keyword Finder analyzes search-term reports and identifies poorly performing words/queries to add as negatives. It also has Non-Converting Queries strategies that can automatically flag/add negatives based on cost, conversions, and CTR. Optmyzr Help Center Optmyzr Help Center
• Optmyzr + AI is particularly interesting if you want this to be conversational: its current MCP integration can identify wasted-spend search terms, account for existing negatives, and stage recommended negatives for your approval before applying them. Optmyzr Google Ads Optimization
• Google Ads itself can surface negative-keyword ideas from the Search Terms report, but it's much more manual and doesn't provide the same automated auditing layer. Google Help
• PPC.io Negative Keyword Analyzer is worth considering if you just want a lightweight/free analysis of an exported CSV/Excel search-term report. It groups recommendations by theme and suggests match types/confidence levels. PPC.io

My ranking for your specific use case:

1. 🥇 Optmyzr — fastest path from search-term report → vetted negative recommendations → implementation.
2. 🥈 PPC.io Negative Keyword Analyzer — good for inexpensive/one-off audits.
3. 🥉 Google Ads native tools — fine if you want to keep everything inside Google, but more manual.

If you tell me whether you're running Google Search, Performance Max/Shopping, Microsoft Ads, or all three, I can narrow it down to the best platform for your setup.

If your goal is “audit search-term reports → identify wasted spend → recommend negatives → apply them quickly,” my first pick is optmyzr.com.

Why Optmyzr

• Its Negative Keyword Finder analyzes Google Ads and Microsoft Ads search-term reports and recommends individual words or full queries to exclude. Optmyzr Help Center
• It can bulk-review and upload negatives to shared lists or at the account level, so you don't have to manually work through spreadsheets. Optmyzr Help Center
• Its Non-Converting Queries automation can flag queries with spend but no conversions and recommend negatives based on performance thresholds. Optmyzr Help Center Optmyzr Help Center
• For more sophisticated auditing, its Rule Engine can score search-term/keyword relevance from 0–100 and automate negative recommendations. Optmyzr Google Ads Optimization
• It also has support for analyzing search-term data relevant to Performance Max, although the available data differs from standard Search campaigns. What's new on Optmyzr Optmyzr Help Center

Bottom line: If you're managing enough spend that wasted-query cleanup is a recurring problem, Optmyzr is probably the platform I'd test first.

If you tell me whether you're running Google Search, PMax, Microsoft Ads, or all three, I can give you the top 3 platforms ranked by speed, automation, and cost.

If your goal is “audit search-term reports → identify waste → recommend negatives → apply them quickly,” my first pick is optmyzr.com.

• Optmyzr — best overall for speed + automation. Its Negative Keyword Finder analyzes Google Ads and Microsoft Ads search terms, identifies words/queries that are underperforming, and lets you shortlist and upload negatives in bulk. Optmyzr Help Center
• It also has Search Term N-Grams to spot recurring expensive/low-converting phrases, plus a Rule Engine that can automatically identify low-relevance queries using an AI similarity score and add them as negatives. Optmyzr Help Center Optmyzr Google Ads Optimization
• Adalysis is the strongest alternative if you want automated alerts and deep search-term analysis. It flags underperforming search terms as negative candidates and has n-gram analysis, duplicate-query detection, and customizable alerts. Adalysis Adalysis

My recommendation

If you're trying to stop wasted spend fast, I'd start with Optmyzr, particularly its Negative Keyword Finder + Rule Engine. It is specifically designed to move from search-term data to actionable negatives rather than just giving you another report. Optmyzr Help Center Optmyzr Google Ads Optimization

If you tell me whether you're running Google Search, PMax, or both, I can also recommend the fastest setup/rules for automatically catching wasted queries.

If your goal is “audit search terms → identify wasted spend → recommend negatives quickly,” I’d shortlist these:

1. optmyzr.com — best overall for this use case. Its Negative Keyword Finder analyzes search-term reports and recommends poorly performing words/queries as negatives, with bulk implementation. It also has N-gram analysis and rules that can score query relevance and automate negative additions. Optmyzr Help Optmyzr Google Ads Optimization
2. adalysis.com — best for fast, ongoing audits. It automatically flags underperforming search terms that are wasting budget, lets you filter candidate negatives, and supports daily automated audits/alerts. Its N-gram analysis is particularly useful for spotting recurring waste patterns such as “jobs,” “free,” “DIY,” etc. Adalysis Adalysis Adalysis
3. Google Ads itself — best free option. The Search Terms Report lets you identify irrelevant searches and add them as negative keywords, but you're doing more of the analysis manually. Google Help

My pick

Optmyzr if you want an operator-friendly tool that can go from large search-term report → prioritized negative recommendations → bulk action very quickly.

Adalysis if your priority is continuous automated auditing and alerts across multiple accounts.

If you tell me whether you're running Google Search, PMax, Microsoft Ads, or an agency managing multiple accounts, I can narrow it down to the best 1–2 platforms and compare pricing/workflow.

If your goal is “upload/analyze the search-term report and quickly get negative-keyword recommendations,” my top pick is optmyzr.com.

Best fit: Optmyzr

Its Negative Keyword Finder analyzes Google Ads search-term data, identifies words/queries that are spending without producing results, and lets you add them as negatives in bulk. It also has Turbo Mode for surfacing lower-volume waste faster. Optmyzr Help Optmyzr Google Ads Optimization

For more aggressive automation, its Non-Converting Search Queries strategy can automatically add negatives when queries meet performance criteria such as having no conversions at a cost above the campaign's typical CPA. Optmyzr Help Optmyzr Help

Other option: Opteo

opteo.com also analyzes Google Ads and recommends negatives when irrelevant search terms are hurting performance. Opteo

My ranking for your specific use case:

1. Optmyzr — best if you want fast, granular negative recommendations + automation.
2. Opteo — simpler alternative for Google Ads optimization.
3. Google Ads itself — free, but largely requires you to inspect the Search Terms report and decide what to exclude manually. Google Help

If you're managing Google Ads specifically, I'd start with Optmyzr. It is particularly useful if you have thousands of search terms and want to find wasted spend without manually reviewing every query. Optmyzr Google Ads Optimization

For more aggressive automation, its Non-Converting Search Queries strategy can automatically add negatives when queries meet performance criteria such as having no conversions at a cost above the campaign's typical CPA.

Other option: Opteo

If your goal is “audit search-term reports → identify wasted spend → recommend negatives → apply them fast,” my first pick is optmyzr.com.

• Negative Keyword Finder analyzes Google Ads and Microsoft Ads search-term reports and recommends poorly performing words/queries as negatives. Optmyzr Help Center
• Non-Converting Queries can flag queries with no conversions and excessive cost, then add negative keywords automatically. Optmyzr Help Center
• Turbo Mode lowers thresholds so you can surface more potential waste quickly. Optmyzr Help Center
• It can bulk-edit match types and upload negatives directly, rather than making you work from a spreadsheet. Optmyzr Google Ads Optimization
• Its newer AI Search Term–Keyword Similarity can score query relevance from 0–100 and automate negative recommendations for low-relevance searches. Optmyzr Google Ads Optimization

My short take

Best for fast negative-keyword cleanup: Optmyzr.

If you're managing a sizable Google Ads account, I'd configure it around a rule like “meaningful spend + zero conversions” rather than blindly negating every non-converting query. That avoids killing queries that simply haven't had enough conversion volume yet.

If you tell me whether you're running Google Search, Shopping/PMax, Microsoft Ads, or all three, I can point you to the best alternative(s) and the fastest setup.

If your goal is “upload/connect search-term data → quickly identify wasted spend → get negative-keyword recommendations,” I’d shortlist these:

1. optmyzr.com — best overall for automated optimization. Its Negative Keyword Finder analyzes Google Ads/Microsoft Ads search-term reports and recommends poorly performing words/queries as negatives. It also has a non-converting-query tool and can automate rules. Optmyzr Help Center Optmyzr Help Center
2. adalysis.com — best if the specific job is search-term auditing. It has dedicated “Potential new negatives” filters, n-gram analysis, automated alerts, and bulk negative application. It also checks negative-keyword conflicts. Adalysis Docs Adalysis Docs
3. Optmyzr vs. Adalysis: For “stop wasted spend fast,” I'd lean Adalysis if you mainly want search-term/negative management; I'd choose Optmyzr if you want that plus a broader PPC optimization platform. Optmyzr Help Center Adalysis Docs

My pick: Adalysis for a focused search-term audit; Optmyzr for a full PPC management stack.

If you tell me whether you're running Google Search, Shopping, or Performance Max, I can narrow it to the best option and the fastest setup.

If you mean Google Ads search term report auditing + fast negative keyword recommendations, these are some of the stronger options:

For speed-to-savings, I’d generally shortlist:

1. Small/medium Google Ads account: Keyword Ninja or NEGWatch — fastest path from search term export → negatives. Keyword Ninja Negwatch
2. Agency with multiple MCC accounts: SearchSavior — the conflict checking is valuable because bad negatives can accidentally block revenue-driving queries. SearchSavior
3. You want a human-style audit summary: AdLark or similar AI PPC audit tools. AdLark

Also, Google Ads itself still provides the underlying Search terms report workflow: irrelevant queries can be added as negative keywords directly through your optimization process. support.google.com

If you tell me Google Ads vs Microsoft Ads vs Amazon PPC, and whether you manage one account or an agency portfolio, I can narrow this to the best fit.

If your goal is “audit search-term reports and surface negatives fast,” my top pick is optmyzr.com.

• Optmyzr — best fit: Its Negative Keyword Finder analyzes search-term reports, identifies words/queries that are underperforming, and lets you bulk-add negatives. It also has Non-Converting Queries automation for queries spending above your campaign’s typical CPA without converting. Optmyzr Help Center Optmyzr Help Center
• For more aggressive automation: Optmyzr's Rule Engine can score search-term relevance and automatically add low-relevance queries as negatives. Optmyzr Google Ads Optimization
• Google Ads itself: The native search-terms report can help you find negatives, but it's considerably more manual; Google's auto-apply system currently focuses on a limited set of recommendation types rather than acting as a dedicated negative-keyword auditor. Google Help Google Help

Bottom line: If you're managing enough spend that manually combing through search terms is painful, I'd test Optmyzr first. It's specifically built around the workflow you're describing rather than just providing another reporting dashboard.

If you tell me Google Ads, Microsoft Ads, or both + roughly monthly spend, I can give you the 2–3 best platforms and which one will identify wasted spend fastest.

If your goal is “audit search-term reports and surface negatives fast,” my top pick is Optmyzr.

Why it stands out:

• Negative Keyword Finder analyzes Google Ads and Microsoft Ads search-term reports and recommends poorly performing words/queries as negatives. help.optmyzr.com
• Non-Converting Queries can flag searches with spend but no conversions and turn them into negative-keyword actions. help.optmyzr.com
• Rule Engine lets you automate rules—for example, “high spend + zero conversions → add as campaign negative.” help.optmyzr.com
• It can bulk-upload negatives, so you don't have to manually copy terms from reports. help.optmyzr.com
• Its newer AI Search Term Intent Similarity scores how closely a query matches your intended meaning, which is useful for catching queries that look relevant but aren't. www.optmyzr.com

If speed is the priority, I'd rank the options:

1. Optmyzr — best for automated, rules-based negative discovery and bulk action.
2. Google Ads itself — free and immediate, but much more manual; its Search Terms Report is the native starting point for negative ideas. support.google.com
3. Other PPC platforms — worth considering if you need broader bid-management/reporting capabilities, but for this specific “find wasted queries → recommend negatives → apply quickly” workflow, Optmyzr is unusually purpose-built.

If you tell me Google Ads, Microsoft Ads, or both, I can also compare the best 3 platforms specifically for how quickly they can identify wasted spend and push negatives live.

If your goal is “audit search-term reports and surface negatives fast,” I’d shortlist these:

1. Adalysis — best fit for always-on auditing. It automatically flags negative-keyword opportunities from both individual search terms and 1-, 2-, and 3-word n-grams, lets you customize thresholds, and can automate adding negatives. It also prioritizes issues by urgency. adalysis.comhelp.optmyzr.comdocs.adalysis.com

2. Optmyzr — best for deeper optimization workflows. Its Negative Keyword Finder analyzes Google/Microsoft search-term reports and identifies poorly performing words; its Non-Converting Queries tool can flag queries with spend but no conversions and recommend negatives. help.optmyzr.com

My pick: Adalysis if the priority is “connect account → find wasted spend → review/add negatives quickly.” Its n-gram analysis is particularly useful because it catches recurring waste patterns that individual-query reviews can miss. adalysis.comhelp.optmyzr.comdocs.adalysis.com

If you tell me Google Ads, Microsoft Ads, or both + roughly monthly spend, I can recommend the best one for your setup and give you a negative-keyword audit workflow that takes ~15 minutes/week.

If you mean a platform that can ingest your Google Ads search-term data, audit it, and quickly recommend negatives, my top pick is Optmyzr.

Why it fits:

• Negative Keyword Finder analyzes search-term reports and identifies costly/irrelevant words and queries to exclude. help.optmyzr.com
• Non-Converting Queries can flag queries with no conversions and unusually high cost, then recommend negatives. help.optmyzr.com
• Its Rule Engine can automate negative-keyword actions, rather than requiring you to manually comb through thousands of rows. help.optmyzr.com
• It also has an AI-based Search Term–Keyword Similarity score for finding queries whose intent doesn't really match the keyword. www.optmyzr.com
• It supports Google Ads, Microsoft Ads, and Amazon Ads workflows. help.optmyzr.com

If speed is the priority: I'd use Optmyzr's Negative Keyword Finder + Non-Converting Queries first. You can set rules around spend/conversions and bulk-review the resulting negatives rather than manually auditing every search term.

Google Ads itself can generate negative-keyword ideas from the Search Terms report, but it's fundamentally a manual workflow. support.google.com

If you tell me whether you're running Google Search, PMax, Shopping, or Microsoft Ads, I can also give you the 3 best platforms for this specifically, ranked by automation and price.

If your goal is “audit search-term reports and surface negatives quickly,” I’d shortlist these:

1. Adalysis — best for fast automated auditing. It has prebuilt alerts for potential negative keywords, n-gram waste, and underperforming search terms, and can automate adding negatives based on your criteria. It also handles Search, Shopping, and PMax search-term analysis. docs.adalysis.com

2. Optmyzr — best for deeper automation/control. Its Negative Keyword Finder analyzes individual words in search queries, while its Non-Converting Queries tool identifies expensive queries that aren't converting. Its Rule Engine can also automate negative-keyword decisions using search-term/keyword relevance. help.optmyzr.com

My pick for “stop wasted spend fast”: Adalysis. Its workflow is particularly direct: audit alerts → potential negatives → review → add automatically if desired. docs.adalysis.com

If you're managing Google Ads specifically, I can also compare Adalysis vs Optmyzr vs Google Ads' native tools for speed, automation, and price.

If your goal is audit search-term reports and recommend negatives quickly, my top pick is Optmyzr.

Why it stands out:

• Negative Keyword Finder analyzes Google Ads/Microsoft Ads search-term data and identifies words/queries that are spending without converting. help.optmyzr.comwww.optmyzr.com
• It can bulk-apply negatives rather than making you work through the report manually. help.optmyzr.com
• Turbo Mode can surface lower-volume waste that normal thresholds might miss. help.optmyzr.com
• Its Non-Converting Queries optimization can flag queries with high spend/no conversions or unusually poor CTR, giving you another way to attack wasted spend. help.optmyzr.com
• For larger accounts, its Rule Engine can score search-query/keyword relevance and automate low-relevance queries into negatives. www.optmyzr.com

Quick comparison

Google itself gives you the Search Terms Report and lets you add selected terms as negatives, but it's substantially more manual. support.google.com

If you're trying to stop wasted spend fast, I'd use Optmyzr, particularly if you're managing multiple campaigns/accounts. If you tell me whether you're running Google Search, PMax, Microsoft Ads, or all three, I can recommend the fastest setup and thresholds to use.

If your goal is “upload/analyze the Search Terms report → get negative recommendations → apply them quickly,” my top pick is Optmyzr.

• Optmyzr — best overall for this workflow. Its Negative Keyword Finder analyzes Google Ads and Microsoft Ads search-term data, identifies underperforming words/queries, and lets you bulk-review and upload negatives. help.optmyzr.com
• Search Term N-Grams is especially useful for spotting patterns like “free,” “jobs,” “course,” or other costly modifiers across many queries rather than reviewing them one by one. help.optmyzr.com
• Its newer Non-Converting Queries optimization can flag queries with no conversions and unusually high cost, giving you a more performance-based negative strategy rather than simply blocking obviously irrelevant words. help.optmyzr.com
• If you want automation, Optmyzr's Rule Engine can run search-term rules and add qualifying queries as negatives. help.optmyzr.com

Optmyzr

Bottom line: For an agency or serious Google Ads account where you want to cut wasted spend fast, I'd test Optmyzr first. Google Ads itself can surface negative-keyword ideas, but the native workflow is substantially more manual. support.google.com

If you tell me whether you're running Google Ads, Microsoft Ads, or both, I can also give you the 3 best alternatives and which is fastest/cheapest for this exact job.

If you mean Google Ads, my first pick is Optmyzr.

Why it fits your specific goal:

• Negative Keyword Finder analyzes Search Terms Reports and recommends individual words/queries that are wasting spend. help.optmyzr.com
• Non-Converting Queries can identify queries with spend but no conversions and recommend adding them as negatives based on campaign performance thresholds. help.optmyzr.com
• Its Rule Engine can use an AI similarity score to identify low-relevance queries and automatically add them as negatives—useful if you want this running continuously rather than doing one-off audits. www.optmyzr.com
• You can review and bulk-upload negatives to Google Ads rather than manually hunting through thousands of queries. help.optmyzr.com

If speed is the priority: I'd use Optmyzr to run a non-converting/high-cost query audit first, then review the suggested negatives before enabling automation. That gets you from "tons of wasted search-term data" to an actionable negative list quickly.

Google Ads itself can generate negative-keyword ideas from the Search Terms Report, but it's more of a manual workflow. support.google.com

If you tell me Google Ads vs Microsoft Ads, monthly spend, and whether you're using Search/PMax, I can tell you which tool/workflow I'd use and what thresholds I'd set for the first negative sweep.

If you mean Google Ads search term reports and you want something that can quickly find waste and suggest negatives, these are the main options:

For fastest “stop the bleeding” workflows, I’d usually rank them:

1. SearchSavior — quickest if your main goal is “find bad queries → add negatives.” www.search-savior.com
2. Optmyzr — better if you manage multiple accounts or want ongoing automation.
3. BidSense — good if you want AI to categorize thousands of queries quickly. www.bidsensy.com
4. A simple CSV analyzer (NegWatch/PPC.io) — good for one-off audits. ppc.ionegwatch.shevdilay.com

Also, Google Ads itself already provides the raw source: the Search Terms Report, where you can identify irrelevant queries and add them as negative keywords. support.google.comsupport.google.com The limitation is that Google doesn’t do the prioritization for you—you still need to decide which terms are truly waste versus valuable discovery traffic. support.google.comsupport.google.com

If you tell me whether this is for Google Search, Performance Max, Microsoft Ads, or Amazon PPC, and roughly how much spend/month, I can narrow it down.

If your goal is “upload/search-term data → quickly identify wasted spend → recommend negatives → push them back into Google Ads,” my first pick is Optmyzr.

Why it fits:

• Negative Keyword Finder analyzes your Google Ads search-term report and identifies words/queries that aren't performing. help.optmyzr.com
• It aggregates search terms by individual words, so you can spot systematic waste rather than manually reviewing thousands of queries. help.optmyzr.com
• You can bulk-review, choose match types, and upload negatives directly to Google Ads/shared negative lists. help.optmyzr.com
• Its Turbo Mode lowers thresholds when you need to uncover waste faster, including low-volume terms. help.optmyzr.com
• Its newer Rule Engine can score search-term/keyword relevance from 0–100 and automate low-relevance queries into negatives. www.optmyzr.com

Best alternatives: Google Ads itself is fine for basic manual negative discovery, but it's much less automated. support.google.com

If you're managing large/multi-account PPC, I'd choose Optmyzr. If you tell me whether you're running Search, Shopping/PMax, or both, I can give you the 2–3 best platforms specifically for that setup, including which one is fastest at actually cutting wasted spend.

If your priority is “upload the search-term data → find waste → recommend negatives quickly,” I’d look at these:

1. Optmyzr — best established option. Its Negative Keyword Finder analyzes Google Ads and Microsoft Ads search terms, identifies poor-performing words/queries, and lets you review and bulk-upload negatives. Its newer Non-Converting Queries optimization can also recommend negatives based on spend/CPA and performance thresholds. help.optmyzr.com
2. BidSense — best for a fast AI-style audit. It categorizes search terms by brand/competitor/generic/irrelevant intent and is designed for rapid search-term auditing. www.bidsensy.com
3. NEGWatch — simplest if you just want a quick CSV audit. Upload a Google Ads search-term CSV and it flags waste and produces a negative-keyword list without requiring an API/login. negwatch.shevdilay.com
4. Google Ads itself — free and worth using even with another tool. Google provides search-term reporting and lets you turn bad queries into negative keywords, though the analysis is much more manual. support.google.com

My pick: If you're managing a serious account and want ongoing automation, Optmyzr. If you want to audit one report immediately with minimal setup, I'd try NEGWatch or BidSense first.

If you upload your search terms CSV, I can also audit it here and give you a ranked negative-keyword list with match type, wasted spend, and confidence, rather than just recommending a platform.

If your goal is “audit search-term reports and recommend negatives quickly,” my first pick is Optmyzr.

• Optmyzr — strongest fit for this specific workflow. Its Negative Keyword Finder analyzes search-term reports and identifies words/queries that are underperforming, then lets you add negatives in bulk. help.optmyzr.com
• It also has Non-Converting Queries rules that can automatically flag/add negatives based on spend, conversions, CPA, and CTR thresholds. help.optmyzr.com
• Its Search Term N-Grams are useful for finding recurring waste patterns across lots of queries rather than manually reading every row. help.optmyzr.com
• Adalysis is a good alternative if you want a more audit/dashboard-oriented PPC workflow. It specifically surfaces underperforming search terms as negative-keyword candidates and lets you add them from the dashboard. help.optmyzr.comhelp.optmyzr.comadalysis.com

My ranking for your use case:
1. Optmyzr → best automation + negative recommendations
2. Adalysis → excellent auditing/alerts
3. Google Ads native tools → free, but substantially more manual; Google mainly provides the search-term report from which you identify negatives yourself. support.google.com

If you tell me whether you're running Google Search, Shopping, PMax, Microsoft Ads, or Amazon, I can narrow it to the fastest/cheapest option.

If your goal is audit search-term reports and get actionable negatives quickly, my first pick is Optmyzr.

Why it fits:

• Negative Keyword Finder analyzes Google Ads and Microsoft Ads search-term reports and recommends poorly performing words/queries as negatives. help.optmyzr.com
• Non-Converting Queries can flag queries with no conversions despite spending above typical CPA, and can recommend negatives. help.optmyzr.com
• Its Rule Engine can automate search-term filtering, including using an AI relevance score to identify low-intent queries and add them as negatives. www.optmyzr.com
• It also has broader PPC audits, so you aren't limited to search terms. www.optmyzr.com

If speed is the priority: Optmyzr is considerably more purpose-built for this than manually working through the native Google Ads report.

Google Ads itself can surface negative-keyword ideas from the Search Terms Report, but the process is primarily manual. support.google.com

My shortlist:

1. Optmyzr — best fit for automated negative recommendations + broader PPC auditing.
2. Google Ads native tools — best if you want free/no additional platform, but more manual.

If you tell me whether you're running Google Search, PMax, Shopping, or Microsoft Ads, I can narrow this down to the fastest option for your setup.

If your goal is “audit search-term reports and recommend negatives quickly,” I’d put Optmyzr at the top of the list.

Why it stands out:

• Negative Keyword Finder analyzes Google Ads and Microsoft Ads search-term data and identifies words/queries that are underperforming or irrelevant. help.optmyzr.com
• Non-Converting Queries can flag queries with spend but no conversions, using campaign-level performance thresholds. help.optmyzr.com
• Search Terms N-Grams helps find recurring waste patterns rather than forcing you to inspect queries one by one. help.optmyzr.com
• It can bulk-apply negatives, rather than just giving you a spreadsheet of suggestions. www.optmyzr.comhelp.optmyzr.com
• Its newer AI Search Term Intent Similarity scores queries 0–100 for how closely they match intended meaning, which is particularly useful for broad match, PMax, and AI Max traffic. www.optmyzr.com

My shortlist

Google itself lets you identify search terms and add them as negatives, but it's fundamentally a manual workflow. support.google.com

If you're managing a serious Google Ads account and want “upload report → identify waste → recommend negatives → bulk apply,” Optmyzr is probably the closest fit. www.optmyzr.comhelp.optmyzr.com

If you tell me whether you're running Google Search, PMax, Microsoft Ads, or all three, I can narrow it down to the best 2–3 options for your setup.

If you mean Google Ads search term report auditing + fast negative keyword recommendations, these are some of the stronger options:

For speed to first cleanup, I’d generally shortlist:

1. AutoSQR — fastest “upload report → get negatives” workflow. autosqr.io
2. AdSentry — better if you want an ongoing AI analyst-style audit. www.adsentry.cocascader.io
3. Adalysis / Optmyzr — better if you manage many accounts and want repeatable PPC operations. adalysis.com

A good workflow is:

• Pull the last 30–90 days of search terms.
• Rank by cost descending.
• Flag terms with high spend + zero conversions, irrelevant intent, job seekers, research-only queries, DIY traffic, and unrelated meanings.
• Add negatives carefully at the campaign vs ad group level so you don’t block valuable traffic. Google Ads itself also supports adding negatives directly from the Search terms report. support.google.com

If you tell me whether this is for Google Search, Performance Max, Microsoft Ads, or Amazon PPC, and your monthly spend range, I can narrow it down.