ChatGPT answers, unedited

Yes. If your specific problem is “we're paying a lot for clicks, but certain landing pages produce zero or very few conversions,” I'd look at a combination of PPC optimization + landing-page behavior tools.

Best options

• optmyzr.com — best for automatically finding wasted ad spend.

It can flag expensive keywords, search queries, placements, ad groups, etc. that have spent significantly without conversions. Its current tools specifically identify non-converting queries and expensive keywords based on spend/CPA thresholds. Optmyzr Help Center Optmyzr Help Center
Best if: you're running Google Ads/Microsoft Ads and want the software to tell you where to cut spend.

• clarity.microsoft.com — best for figuring out why those landing pages don't convert.

It's free and gives you session recordings, heatmaps, rage/dead clicks, scrolling behavior, and other behavioral signals. More importantly for your use case, Clarity can connect Google Ads data to those behavioral insights. Microsoft Clarity Microsoft Clarity
Best if: you see something like “$2,400 spent → 180 clicks → 0 conversions” and need to determine whether the problem is the traffic or the landing page.

• Google Ads itself — surprisingly useful if configured properly.

Google recommends looking at conversion data and landing pages, while the Search Terms report lets you identify irrelevant searches that are generating clicks and exclude them with negative keywords. Google Help Google Help
Best if: you don't want another paid platform and mainly need better reporting/segmentation.

The stack I'd use

For your exact problem, I'd probably use:

Google Ads → Optmyzr → Microsoft Clarity

The workflow becomes:

1. Find expensive traffic

Keyword/search term → $ CPC → clicks → spend → conversions

2. Group it by landing page

For example:

3. Investigate the bad pages in Clarity

You can watch sessions from the paid traffic and see whether visitors:

• immediately leave
• can't find the CTA
• repeatedly click something that isn't clickable
• struggle with a form
• scroll past the offer
• encounter a technical problem
• appear highly engaged but simply don't find what they expected

Clarity's advertising integration specifically lets you connect ad campaigns with recordings and heatmaps, which is useful for distinguishing bad traffic from a bad post-click experience. Microsoft Clarity Microsoft Learn

4. Take the appropriate action

If the traffic is bad → negative keyword, audience/placement exclusion, bid reduction, etc.

If the landing page is bad → fix the page, message match, CTA, form, speed, offer, or targeting.

If both are good but conversion tracking is broken → fix measurement before cutting the campaign.

One important distinction

I wouldn't use a simple rule like “expensive click + zero conversions = wasted spend.” A page with 3 clicks and $150 spend hasn't necessarily proven anything. You want a threshold based on your normal conversion rate/CPA.

For example, if your account normally needs ~20 clicks to generate a conversion, I'd prioritize pages/search terms that have spent well beyond the expected cost of ~1 conversion without producing one. Optmyzr actually has automation built around this kind of logic. Optmyzr Help Center

If you tell me whether you're running Google Ads, Meta, Microsoft Ads, or all three, and roughly how much you spend per month, I can narrow this down to the 2–3 tools I'd actually consider for your setup.

Yes. If your goal is specifically “show me which landing pages are burning ad spend without producing conversions”, there are a few good options.

Best options

• clarity.microsoft.com — best for diagnosing why the spend is wasted.

It can connect to Google Ads and Microsoft Ads, then combine ad metrics such as spend, CPC and conversions with session recordings, heatmaps, rage clicks, scrolling and other behavioral signals. That makes it particularly useful when you discover a page with, say, $2,000 in clicks and zero conversions and want to understand what visitors are doing. Microsoft Learn Microsoft Clarity

• Google Ads — best for identifying the expensive landing pages in the first place.

Its Landing pages report lets you break performance down by landing-page URL and examine clicks and other performance metrics. Google Support

• Microsoft Advertising — good if you're running Microsoft Ads.

Its newer Final URL reporting can show spend, clicks and conversion metrics by landing page, including ROAS/revenue metrics for Performance Max. Microsoft Advertising

What I'd actually use

For a practical setup, I'd use:

Google Ads → Clarity → a simple waste-spend report

For each landing page, calculate something like:

Then flag pages where spend is high + conversions are zero/low.

The really useful part is then going into Clarity for /product-a and seeing whether people are:

• bouncing immediately,
• getting stuck on the form,
• rage-clicking,
• failing to find the CTA,
• scrolling past the important content,
• encountering a mobile/technical problem,
• or simply showing low purchase intent.

Clarity specifically supports session recordings, heatmaps and behavioral signals for this kind of post-click diagnosis. Microsoft Advertising Microsoft Learn

If you tell me whether you're using Google Ads, Meta, Microsoft Ads, or several platforms, I can recommend the best software stack for automatically flagging “>$X spent with 0 conversions” by landing page.

Yes. The key is to analyze spend → landing page → conversion, rather than just looking at campaign-level CPA.

Best options

1. Microsoft Clarity — best for finding the why
   • Free and particularly useful alongside Google Ads.
   • Its campaign integration can show cost, clicks, CPC, conversions, CVR and CPA, while also letting you inspect session recordings, heatmaps, rage clicks, dead clicks and scrolling behavior. learn.microsoft.com
   • This is excellent for discovering something like: “Landing page X spent $2,400, produced zero leads, and visitors are repeatedly clicking an element that doesn't work.”
   • Microsoft Clarity

2. Optmyzr — best for automatically flagging wasted PPC spend
   • Much stronger if you have a sizeable Google/Microsoft Ads account and want alerts and automation rather than manually investigating reports.
   • It supports custom KPI/anomaly alerts and can monitor things such as cost/conversion and clicks. Its rule engine can also automate actions when performance deteriorates. www.optmyzr.com
   • You could build a rule conceptually like:

Landing page = X + spend > $500 + conversions = 0 → alert

• Optmyzr

3. Google Ads + Looker Studio — best low-cost reporting setup
   • Google Ads already provides a Landing pages report showing performance by the pages you're sending ad traffic to. support.google.com
   • A Looker Studio dashboard can turn that into a simple table such as:

Then you can immediately identify high-spend/no-conversion landing pages.

What I'd use

If your specific goal is “tell me where I'm wasting money”, I'd use:

Google Ads → Looker Studio → Clarity

• Looker Studio: finds the expensive/non-converting landing pages.
• Clarity: tells you why those pages aren't converting.
• Optmyzr: add it if you want the system to alert you automatically and potentially take action.

The important metric isn't simply “lots of clicks and zero conversions.” I'd create a wasted-spend threshold, e.g. spend > 2–3× your target CPA with zero conversions, because a page with $30 of spend and zero conversions isn't necessarily a problem, while one with $1,500 and zero conversions probably deserves immediate investigation.

If you tell me whether you're using Google Ads, Meta, Microsoft Ads, or all three, I can recommend the best specific setup and dashboard for this.

Yes. If your specific problem is “which landing pages are receiving expensive paid clicks but producing few/no conversions?”, you want software that can join ad spend + landing page + conversion data rather than just a landing-page heatmap.

Best options

What I'd use for your exact problem

A very useful report is:

Landing page → clicks → spend → CPC → conversions → CPA → conversion rate

Then flag pages such as:

/pricing — 184 clicks — $2,940 spend — $16 CPC — 0 conversions 🚨
/enterprise — 92 clicks — $1,840 spend — $20 CPC — 1 conversion ⚠️
/demo — 210 clicks — $2,100 spend — $10 CPC — 18 conversions ✅

The important part is not simply “0 conversions.” You want a threshold based on enough traffic/spend to make the conclusion meaningful. For example, flag:

Spend > $500 AND conversions = 0

or

Spend > 2× your target CPA AND conversion rate materially below account average.

The stack I'd recommend

If you're running Google Ads:

Google Ads + GA4 + Microsoft Clarity + Looker Studio

That gives you three different questions:

1. Google Ads: Where did I spend the money?
2. GA4: What happened after the click?
3. Clarity: Why might this landing page be failing?
4. Looker Studio: Which pages deserve attention first?

If you want something more automated, I can also find 3–5 tools that specifically detect wasted PPC spend and automatically flag high-cost/no-conversion landing pages, rather than making you build the report yourself.

Yes. What you’re describing is essentially “find the intersection of high ad spend + high CPC + zero/low conversions, broken down by landing page.”

I’d look at these tools:

My pick: Google Ads + Microsoft Clarity

The combination is particularly powerful.

Step 1 — Google Ads identifies the expensive losers

For example:

That immediately tells you /pricing and /free-trial deserve investigation.

Google specifically provides a landing-page performance view and allows the data to be filtered/segmented. support.google.comlearn.microsoft.comlearn.microsoft.comsupport.google.com

Step 2 — Clarity tells you what's happening after the click

You can then look at the high-spend/no-conversion pages and watch recordings or inspect heatmaps.

You might discover:

• people aren't scrolling to the CTA
• the CTA isn't being clicked
• users are rage-clicking a broken element
• the page is confusing on mobile
• visitors immediately leave
• the ad promise doesn't match the page
• users are highly engaged but can't figure out how to convert

Clarity's campaign functionality can connect advertising data with behavioral data and surface CPC, conversion rate, CPA, recordings, heatmaps and AI-generated insights. learn.microsoft.com

If you want something more automated

I'd build a dashboard with a “Wasted Spend” score, something like:

Waste = spend on clicks where conversions = 0, adjusted for conversion lag

Then rank:

Landing page → campaign → keyword/search term → device → audience

That last part matters. You may find that /product-a isn't inherently bad—the problem could actually be mobile traffic from one expensive keyword.

Also, don't automatically classify very recent clicks as wasted. Google notes that conversions can occur after the initial click, so recent data can temporarily make CPA look worse than it really is. support.google.com

If you tell me which ad platform you're using (Google Ads, Meta, Microsoft, etc.) and roughly how much you spend per month, I can recommend the best specific software stack for this and show you exactly how I'd set up the “expensive clicks with no conversions” report.

Yes. If your goal is specifically “show me which landing pages are consuming a lot of paid-click spend but producing few/no conversions,” there are a few good options:

Best fits

1. Optmyzr — best for automated PPC waste detection
   • Its Landing Page Analysis explicitly identifies pages with high CTR + low conversion rate and labels them “Expensive.”
   • It aggregates performance across campaigns/ad groups for the same landing-page URL, which is exactly the analysis you're describing. help.optmyzr.com
   • It can also identify expensive keywords, ad groups, search queries, placements, etc., so you can determine whether the problem is the landing page or the traffic being sent to it. help.optmyzr.com

2. Microsoft Clarity — best for figuring out why the page doesn't convert
   • Free.
   • Heatmaps and session recordings let you see whether expensive visitors are bouncing, failing to find the CTA, rage-clicking, getting stuck in a form, etc. learn.microsoft.com
   • I'd pair this with your ad-platform data rather than use it alone for spend analysis.

3. Madgicx — particularly interesting if you're heavy on Meta
   • Its Meta-focused tools analyze landing pages by metrics such as spend, cost per purchase and ROAS, and can identify underperforming pages. academy.madgicx.com
   • It also has automated rules intended to prevent wasted Meta ad spend. madgicx.com

What I'd use

If you're running Google Ads, I'd start with Optmyzr + Clarity:

Optmyzr:
Landing page → clicks → spend → conversions → CPA

Clarity:
bad landing page → watch sessions → identify friction → fix page

The key is not simply looking for “0 conversions.” A page with $100 spend / 2 clicks isn't necessarily a problem; a page with $3,000 spend / 80 clicks / 0 conversions is much more actionable.

A particularly useful rule is:

Flag landing pages where spend is high enough to have reasonably expected a conversion, but actual conversions remain zero or CPA is materially above target.

If you tell me whether you're using Google Ads, Meta, Microsoft Ads, or multiple platforms, I can narrow this down to the best 2–3 tools and the exact report/dashboard I'd build.

Yes. If your specific problem is “we’re paying a lot for clicks, but certain landing pages generate few or zero conversions,” I’d look at these:

Best fit: Optmyzr

Optmyzr is probably the closest match to what you're describing.

Its Landing Page Analysis aggregates performance by URL and identifies landing pages that are underperforming. It can also combine that with its keyword/search-query optimization tools. help.optmyzr.comwww.optmyzr.com

Particularly useful:

• Landing Page Analysis — find URLs with poor conversion rates.
• Non-Converting Queries — find search terms generating expensive clicks without conversions and flag them for negative keywords. help.optmyzr.com
• Pause Non-Converting Keywords — identifies keywords that have received enough clicks that a conversion would normally be expected, but haven't converted. help.optmyzr.com
• PPC Investigator — helps determine whether the problem is coming from a keyword, campaign, device, placement, etc. help.optmyzr.comhelp.optmyzr.comsupport.google.comwww.optmyzr.com
• URL Checker — catches broken or problematic destination pages that can quietly waste ad spend. www.optmyzr.com

Cheapest/simple option: Google Ads + GA4

You may not need another paid platform.

Google Ads already has a Landing pages report showing the URLs receiving ad traffic, with clicks and other performance information. support.google.com

Then GA4 can give you landing-page-level engagement and conversion data. support.google.com

A useful analysis is:

The key is not simply “zero conversions = bad.” You want to account for how many clicks you've accumulated. Ten clicks with zero conversions isn't necessarily meaningful; 100+ expensive clicks with zero conversions is much more compelling.

If you're running lots of PPC

I'd choose Optmyzr if you want the software to surface the waste automatically, rather than building reports yourself.

I'd choose Google Ads + GA4 if you have someone who can spend 30–60 minutes a week reviewing the data.

One particularly useful signal is high CTR + high spend + poor conversion rate. That often means the ad is successfully getting people to click, but something breaks down after the click—landing-page relevance, offer, UX, form friction, page speed, or traffic quality. Optmyzr specifically describes this pattern in its landing-page analysis. help.optmyzr.comwww.optmyzr.com

If you tell me which ad platforms you use (Google Ads, Meta, Microsoft, LinkedIn, etc.) and roughly how much you spend per month, I can narrow this down to the 2–3 best tools for your setup, including cheaper alternatives.

Yes. If your specific problem is “we’re paying a lot for clicks that land on certain pages but those pages produce few/no conversions,” there are a few tools that stand out.

My top picks

Optmyzr is probably the closest match to exactly what you're describing. Its Landing Page Analysis specifically aggregates performance by landing-page URL and identifies pages with high CTR but low conversion rate, labeling them “Expensive.” help.optmyzr.com

It also has rules for finding keywords/ad groups that have no conversions despite accumulating significant clicks or spend, so you can distinguish a landing-page problem from a traffic/keyword problem. help.optmyzr.com

The combination I'd use

Optmyzr → identify the waste → Clarity → diagnose the cause.

For example:

Landing page /service-a
1,240 paid clicks → $4,800 spend → 3 conversions

Optmyzr flags it as an expensive landing page. Then Clarity lets you look at the actual visitors and discover that, say, 70% leave within 10 seconds, nobody reaches the form, mobile users encounter a broken element, or visitors repeatedly click something that isn't clickable.

Clarity's Google Ads integration can connect ad performance metrics such as CPC, CPA and conversion rate with session recordings and heatmaps. clarity.microsoft.com

One important distinction

Don't automatically treat “0 conversions” = “bad landing page.”

You want to identify whether the waste originates from:

Expensive click → irrelevant search query → wrong ad → wrong landing page → landing-page friction → broken tracking

The software should help you isolate which link in that chain is responsible.

If you tell me whether you're running Google Ads, Microsoft Ads, Meta, or multiple platforms, and roughly how much you spend per month, I can narrow this down to the 2–3 tools I'd actually pay for and explain how I'd configure the analysis.

Yes. What you’re describing is essentially “wasted paid-click spend by landing page”: find URLs receiving meaningful ad spend/clicks but producing few or zero conversions, then diagnose whether the problem is traffic quality or the landing page itself.

Best options

1. Optmyzr — probably the closest match

• Its Landing Page Analysis specifically aggregates performance by landing-page URL.
• It flags pages as “Expensive” when they have high CTR but low conversion rate—very close to the problem you described. help.optmyzr.com
• It can also identify expensive keywords, ad groups, search queries, and placements, so you can determine whether the waste is caused by the traffic source rather than the page. help.optmyzr.com
• Supports Google Ads and Microsoft Ads, among others. help.optmyzr.com

Optmyzr

2. Microsoft Clarity — best for figuring out why the landing page isn't converting

• Free behavioral analytics.
• Its Google Ads integration lets you connect ad performance with session recordings, heatmaps, engagement, CPC, CPA and conversion rate. clarity.microsoft.com
• Great for taking a page you've identified as wasteful and watching what the expensive visitors actually do: bounce immediately, rage-click, fail to find the CTA, encounter a broken form, etc.

Microsoft Clarity

A particularly effective setup

I'd use Optmyzr + Clarity rather than looking for one tool to do everything:

Google/Microsoft Ads → Optmyzr → identify expensive landing pages → Clarity → diagnose the problem

For example:

The important distinction is that “expensive clicks + no conversions” doesn't automatically mean the landing page is bad. You want to determine whether:

• the keyword/search intent is wrong,
• the ad is attracting the wrong people,
• CPCs are unnecessarily high,
• the landing page doesn't match the ad,
• the page has UX/conversion friction,
• or the conversion tracking is broken.

If you tell me whether you're running Google Ads, Microsoft Ads, Meta, or multiple platforms, I can narrow this down to the 3–5 tools that fit your setup and budget.

Yes. The key is to combine ad-spend data + landing-page data + conversion behavior. You want software that can answer:

“Which landing pages are receiving expensive clicks, spending meaningful money, and producing few or zero conversions—and why?”

Best options

My pick for your specific problem

I'd start with Microsoft Clarity + Google Ads + GA4.

Clarity is free and provides session recordings, heatmaps, conversion heatmaps, rage/dead-click detection, segmentation, and Google Analytics integration. clarity.microsoft.com

More importantly, Clarity now has a Google Ads integration that lets you examine Google Ads metrics such as CPC, CPA and conversion rate alongside recordings and heatmaps. clarity.microsoft.com

So you can build a workflow like:

Google Ads
→ identify landing pages with high spend + high CPC + 0 conversions

GA4
→ verify conversion rate and downstream behavior

Clarity
→ watch those sessions and determine why they're failing

For example:

Landing page /commercial-roofing
87 clicks → $1,740 spend → $20 CPC → 0 leads

Clarity might reveal that visitors are:

• clicking the CTA but the form isn't responding
• abandoning before reaching the form
• using mobile and encountering a layout problem
• expecting something different based on the ad
• repeatedly clicking an element that looks interactive
• landing on a slow page

That's much more actionable than simply knowing “this page has a 0% conversion rate.”

If you want it almost completely automated

I'd look at VEOtool, Dina, or AdSentry. These are more directly aimed at answering “where is my ad budget being wasted?” rather than making you build the analysis yourself. VEOtool in particular explicitly combines ad/analytics data, diagnoses problems, estimates wasted spend, and ranks issues by financial impact. www.veotool.com

If you tell me whether you're running Google Ads, Meta Ads, or both—and roughly how much you spend per month—I can narrow this down to the 2–3 tools I'd actually use for your account.

Yes. What you’re describing is essentially “find landing pages where paid traffic is expensive but the traffic isn’t converting.” There are several good options, depending on whether you want reporting, diagnosis, or automated optimization.

My top picks

The one I'd try first is Microsoft Clarity. Its advertising dashboard can connect Google Ads and Microsoft Ads data with behavioral data from the website, so you can go from something like:

/landing-page-A → $1,800 spend → 140 clicks → 0 conversions

to actually watching those sessions and discovering why.

Clarity specifically provides session recordings, heatmaps, rage clicks, dead clicks, excessive scrolling, and other behavioral signals. learn.microsoft.com

Microsoft Clarity

If you're running Google Ads

You may not need another paid tool just to find the problem pages. Google Ads has a dedicated Landing pages report that lets you examine the URLs receiving ad traffic and segment the data by things such as conversions and devices. support.google.com

I'd build a view like:

Landing page | Spend | Clicks | Avg. CPC | Conversions | CPA | Conversion rate

Then sort by spend descending + conversions ascending.

For example:

Then use Clarity on the red/orange pages to see what's happening after the click.

A particularly useful setup

If this is for an active advertising account, I'd use:

Google/Microsoft Ads → GA4 → Clarity → Looker Studio

The roles are different:

• Ads platform: How much money are we wasting?
• GA4: Where are users dropping out?
• Clarity: What are users actually doing on the page?
• Looker Studio: Which pages should we investigate first?

Microsoft Advertising actually has a Destination URL report specifically designed to expose impressions, clicks, spend, average CPC and conversion performance by landing page. help.ads.microsoft.com

One important distinction

Don't automatically classify “expensive click + no conversion” as wasted spend. A page with 2 clicks at $100 each and zero conversions doesn't tell you much. A page with 300 clicks at $20 CPC and zero conversions is a much stronger signal.

I'd therefore create a waste score based on minimum click/spend thresholds, e.g.:

Flag page if:
spend > $500 AND clicks > 30 AND conversions = 0

Then add signals such as bounce/engagement, page speed, scroll depth and session behavior.

If you tell me whether you're running Google Ads, Meta, Microsoft Ads, or multiple platforms, I can recommend the best specific software stack—and show you exactly how I'd set up the report to automatically surface the worst landing pages.

If you want to find expensive clicks that land on pages but never convert, you usually need a combination of ad-spend analysis + analytics + landing-page behavior tools. The best options depend on whether you want automated alerts, diagnosis, or just visibility.

1. Paid media waste detection (find where money is leaking)

• Google Ads + Google Analytics (GA4) — the baseline. Build reports by:
  • campaign
  • keyword/search term
  • ad group
  • landing page URL
  • cost per landing-page view
  • conversion rate
  • cost per conversion

This is often enough to find “$50 clicks → 0 leads” problems.

• AuditRoger — connects paid ad data and analytics sources to surface wasted spend, tracking gaps, and ROAS leaks. www.auditroger.com

• AdsOne — an AI-style paid media analyst that can flag campaigns spending without conversions and combine ad data with analytics context. www.adsone.app

2. Landing-page behavior tools (find why clicks fail)

These help answer: “People paid to arrive here — what are they doing?”

• Hotjar — heatmaps, recordings, and funnel analysis. Good for seeing whether users:
  • leave immediately
  • fail to find the CTA
  • abandon forms

• Microsoft Clarity — free session recordings and heatmaps; useful for spotting landing-page friction.

• AskAnalytics — focuses specifically on analyzing paid visitor sessions and identifying cases where ad clicks result in wasted journeys or conversion drop-offs. www.askanalytics.io

3. Click-quality / fraud detection tools

Sometimes the problem is not your landing page — it is bad traffic.

• Lunio — detects invalid traffic and suspicious clicks across paid channels. www.lunio.ai

• ClickPatrol — focuses on identifying bot traffic, fake clicks, and low-quality paid visitors. clickpatrol.com

4. Landing-page monitoring (catch broken pages)

Useful when campaigns suddenly stop converting.

• Tracefox PPC Landing Page Monitoring — monitors landing pages for broken forms, missing tracking, and page changes that can silently waste ad spend. tracefox.co

A practical stack I’d use:

Small business / <$10k month ad spend

1. GA4 + Google Ads
2. Microsoft Clarity
3. Looker Studio dashboard

Growth team / $10k–$100k+ month ad spend

1. GA4 + ad platforms
2. Hotjar or similar behavior analytics
3. AuditRoger / AdsOne-style monitoring
4. Click-quality tool if you suspect junk traffic

The key report to build is:

Landing page URL → Spend → Clicks → Conversion rate → Cost per conversion → Revenue

The biggest red flags are usually:

• high CPC + 0 conversions after enough clicks
• landing pages with lots of paid traffic but very short sessions
• one keyword/campaign sending traffic to a weak page
• mobile traffic converting far worse than desktop
• pages with form starts but no submissions

If you tell me your ad platform (Google Ads, Meta, LinkedIn, TikTok, etc.) and approximate monthly spend, I can narrow this down to the tools most worth paying for.

Yes. If your specific problem is “which landing pages are absorbing expensive PPC clicks but producing few/no conversions?”, there are a few tools that fit particularly well:

Best fits

1. Optmyzr — probably the closest match
   • Its Landing Page Analysis specifically identifies “Expensive” landing pages: high CTR + low conversion rate.
   • It aggregates performance for the same URL across your account, so you can see which pages are consuming spend without converting. help.optmyzr.com
   • It also has tools for expensive/non-converting keywords, search queries, placements, and Microsoft Ads. help.optmyzr.com
   • Best if: you're managing Google/Microsoft Ads and want the software to tell you where to cut or optimize spend.

2. Adalysis — excellent for automated waste detection
   • Its audits explicitly look for wasted spend from poorly converting keywords, segments, and landing pages.
   • You can create custom alerts based on spend, conversions, CPA, etc., and have the system flag problems automatically. adalysis.com
   • Best if: you want ongoing alerts rather than manually checking reports.

3. Microsoft Clarity — best companion for figuring out why
   • Clarity's Campaign Insights combines ad performance with behavioral data such as engagement, rage clicks, and session recordings. learn.microsoft.com
   • So you can identify a page with, say, $2,000 spend / 150 clicks / 0 conversions, then watch sessions to determine whether users are confused, bouncing, encountering a broken form, etc.
   • Best if: you already have a PPC reporting tool and need to diagnose the landing-page problem.

What I'd use

For your exact use case, I'd lean toward:

Optmyzr → identify the expensive landing pages → Clarity → diagnose what's happening on those pages.

The important distinction is that “expensive click” alone isn't necessarily waste. I'd build a report around something like:

Then prioritize pages where spend is high + clicks are substantial + conversion rate is materially below the account/campaign benchmark. That's essentially the logic Optmyzr's “Expensive” landing-page analysis is designed around. help.optmyzr.com

If you tell me whether you're running Google Ads, Meta, Microsoft Ads, or all three, I can narrow this down to the best 3–5 tools and the exact setup/report I'd use.

Yes. If your specific problem is “which landing pages are absorbing expensive clicks but producing few/no conversions?”, there are a few good options—but one stands out.

Best fit: Optmyzr

Optmyzr has a Landing Page Analysis feature built almost exactly for this use case. It aggregates performance by landing-page URL across campaigns and flags pages as “Expensive” when they have high CTR but low conversion rate. help.optmyzr.com

It can help you answer:

• Which URLs are getting the most spend?
• Which have lots of clicks but few/no conversions?
• Which landing pages have unusually poor conversion rates?
• Which pages perform well and could be replicated?
• Which campaigns/ad groups/keywords are sending traffic to the problem pages?

It also has automated rules for finding zero-conversion traffic with significant spend/click volume and reducing bids or excluding wasteful search queries. help.optmyzr.com

I'd choose Optmyzr if your priority is actually finding and acting on wasted PPC spend.

Best companion: Microsoft Clarity

Microsoft Clarity is particularly useful after you've identified the expensive landing pages.

Its Google Ads integration lets you connect ad performance with session recordings, heatmaps, CPC, CPA and conversion rate. clarity.microsoft.com

So you could discover:

Landing page /pricing spent $1,800 → 74 clicks → 0 conversions.

Then use Clarity to watch those sessions and see whether people are:

• bouncing immediately
• rage-clicking
• scrolling but not finding the CTA
• abandoning a form
• encountering mobile/layout problems
• experiencing a slow page
• seeing messaging that doesn't match the ad

Clarity is free, which makes it a particularly nice second layer. learn.microsoft.com

A practical stack

The strongest setup is Optmyzr → Clarity:

Ad spend/click data → identify expensive landing pages → watch user behavior → diagnose the problem → fix/test the page.

If you're spending meaningful money on Google Ads, I would not rely solely on GA4 for this. GA4 can show you the landing-page/conversion relationship, but Optmyzr gives you a much more purpose-built workflow for identifying the waste and taking PPC action. Optmyzr's current PPC Investigator also works across Google, Microsoft, Amazon, Meta and LinkedIn Ads. help.optmyzr.com

Optmyzr
Microsoft Clarity

If you tell me which ad platforms you use (Google Ads, Meta, Microsoft, etc.) and roughly how much you spend per month, I can narrow this down to the cheapest tool/stack that will actually identify those wasted landing-page clicks.